Brandbite

During episode 7, we talk about one of the four Barclaycard Experience Principles, inspire confidence; and how we’ve brought this to life for colleagues internally, working with The Samaritans. Joining us in the discussion is Dan Carter (Global Brand Experience, Barclaycard), Karen Drohan (Senior Operations Manager, Barclays) and Ronnie Dennison (Workplace Training Manager, The Samaritans).

The importance of building a brand from the inside Episode six of Brandbite was taken over by a very special group of colleagues, the Brand Advocates. They joined us in the studio to discuss how their roles as Brand Advocates has positively impacted them and the business; as well as how building a brand from the inside enhances the customer experience, making it one they’re unlikely to forget

In episode 5 we talk about the relationship between Barclaycard and The Prince’s Trust and how we support the communities around us. Joining us in the discussion is Ali Law (VP of Citizenship at Barclaycard) as well as Paul Brown (Chief Marketing Officer for The Prince’s Trust), Keelan Hennessy (Team Leader) and Dale Hammond (Student of The Prince’s Trust summer Carshalton Team programme).

Experiential Marketing – The festival experience Recorded live at Barclaycard Presents British Summer Time Hyde Park festival, episode 4 focuses on the evolution of Experiential Marketing. Our guests; Adam Lee (VP, Experiential Marketing at Barclaycard), Fran Derry (Board Director at Iris Culture) and Chris Marking (VP, Global Partnerships at AEG Presents) also talk about our main activation this year, ‘Perk Park’ and why it’s so important for brands to create memorable experiences for their customers.

During episode 3 Nick Kerigan (MD, Future Payments at Barclaycard), Mitz Patel (Head of Projects at Prezzo) and Wally Brill (Head of Conversation Design Advocacy & Education at Google) discuss our new collaborative project; Dine & Dash, invisible payments, creating seamless user experiences and how innovation is changing the game going forward.

During episode 2 Esme Harwood (Strategic Director, Barclaycard) and Jourik Migom (VP, Endava) talk about the Second Payment Services Directive (PSD2) and Open Banking. How will this impact the payments industry and consumers alike?

In the launch of the series, Dan Carter (VP, Barclaycard) and Danny Lopez (COO, Blippar) discuss the world of brand experience and how it integrates with technology. Particularly with the use of augmented reality.