Podcasts about brand advocates

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today's fast-paced, digital-first world. Donna shares how face-to-face interactions help industrial brands build trust, foster meaningful relationships, and stand out from the competition.She also provides practical, step-by-step guidance for creating email sequences that not only lead to impactful in-person meetings but also position your brand as a trusted partner. From personalized thank-you emails to value-driven follow-ups, Donna explains how these strategies can nurture long-term client relationships and accelerate business growth.Whether you're looking to improve your email marketing, build stronger client relationships, or learn how to integrate traditional and digital marketing methods, this episode is packed with actionable tips that align with World Innovators' commitment to helping industrial brands succeed.Tune in to learn how to use email marketing and follow-up strategies to build stronger connections and achieve your business goals faster!Episode Breakdown:00:00: Introduction to B2B Marketing Excellence and World Innovators' philosophy.01:02: Why in-person meetings matter for building trust and relationships.06:01: How to craft effective, personalized email sequences that lead to meaningful connections.09:44: Tips for building rapport and showcasing value during in-person meetings.11:37: Post-meeting strategies: Thank-you emails and value-driven follow-ups to keep the conversation going.14:51: Conclusion and actionable next steps.Don't miss this episode! If you want to create deeper client relationships and build a marketing strategy that combines tradition and innovation, this is a must-listen.Please Like this episode and share this with your connections to promote quality marketing.If you would like help with your in person meeting strategy contact me directly, dpeterson@worldinnovators.com.

“People are going to talk about you whether you're in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQIn this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.In this episode, you'll learn:Why customer marketing is the voice of the customerHow AI-powered tools can identify champions and drive advocacyThe key to aligning teams for sustainable growthResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/Learn more about Champion HQ: https://www.championhq.com/Timestamps:(00:00) Intro(01:05) Gianna's journey from sales leader to co-founder(05:30) Why customer retention is key to growth(08:06) From start up to scale up(09:53) Creating marketing strategies based on your customer base(12:04) Identifying your ‘champion' users(13:29) Leveraging AI to identify and nurture customer champions(16:45) The best customer marketing campaign(20:10) Breaking free from the hamster wheel of traditional growth strategies

Business Mentorship; Keepin' It Real “Using Video to Create Brand Advocates” with Chynna Morgan   Episode #207   We meet a tech savvy entrepreneur offering a turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers.    Let's hear how Chynna is using video to amplify your brand driving sales that create brand advocates. Our guest joins us from San Francisco, California “Chynna Morgan is a trailblazer in the marketing and music technology industry. A 2x Tech Founder, she has worked with several companies worldwide, helping them grow their brands using video content. She is on the cutting edge of adtech with her company Vidlo. Vidlo is the turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers. She is dedicated to sharing innovative ideas using video.”   A few of the amazing things Chynna shared: 1. Share the voice of your brand 2. Incentives engage customers 3. Create brand advocates Read Chynna's story and connect here... Don't miss an episode and subscribe to our YouTube channel Business Mentorship; Keepin It Real or if your on the move our podcast is found on iTunes, Spotify, IHeart Radio and Amazon Music. Thank you for joining us… We look forward to connecting with you next time for another edition of Keepin' It Real. “Funding for Entrepreneurs by Entrepreneurs”

Is there a formula for fashion brand success that goes beyond quality and design? Community, collaboration, and unwavering focus on the customer.  In comes KITRI – the cool girl, high-fashion brand you can actually afford.  For this episode of the podcast, Verity sits down with Haeni Kim (Founder & Creative Director @ KITRI) to uncover the real story of building a beloved cult brand. Defying industry norms, this former dancer turned fashion entrepreneur knows how to stay on pointe – putting women center stage in every design, with a community-first mindset. Listen in as she and Verity discuss the realities of marketing in fashion's current landscape, and the tactics needed to create a brand that sticks around for the long haul. To Haeni, winning the long game means continually listening to – and learning from – your community. According to the expert, you should… Creating Community-Centric Buzz: It is vital to get direct feedback from your customers, and actively build something a community could care about, from day one. Through exclusive but regular drops and carefully curated edits, Haeni created a routine for KITRI shoppers to look forward to. The power of word-of-mouth – with customers creating their own WhatsApp groups to predict the next drops and share their buying plans – holds all the power.  Balancing Brand With Performance: Haeni learned the hard way that an over-focus on performance marketing can quickly deplete brand strength. The pivot in 2022 to long-term brand building is a crucial lesson for all marketers. If you're not nailing brand, no amount of sales can save you for long.  Turning Customer Complaints Into Advocacy Opportunities: KITRI's approach to customer feedback, especially bad reviews, is golden. By actively listening and addressing concerns, Haeni & her team have managed to turn most dissatisfied customers into loyal Brand Advocates. She shares how you can, too.  Press play to put community first when setting your brand apart, ensuring its story is told for years to come. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Haeni: On Instagram On KITRI's Instagram On KITRI's Website

It's time to delve into the world of brand management with Mike Whitby, an experienced Senior Brand Manager who has worked with major names like Asics, Lyle & Scott, and Penman Brands.  Mike explores the essential balance between short-term gains and long-term brand health, the power of decision-making in leadership, and the overlooked potential of VIP tiers in loyalty schemes..  Mike shares insights on grassroots strategies for building brand loyalty through storytelling and consumer engagement, while also navigating the shift back to in-person retail experiences post-COVID. Tune in as they uncover strategic approaches to fostering community, building brand ideology, and standing out in competitive markets.  Whether you're focused on digital or physical brand spaces, this episode promises a wealth of insights and actionable advice to help elevate your brand strategy. Let's dive in. Topics Covered:  00:00 - Mike's experience in eCom  05:51 - In-person community building post-COVID promotes brand culture 08:36 - Pop-up shops offer low-cost brand experiences 12:43 - Performance is measurable; branding requires long-term strategy 16:26 - Netflix's "Abstract" explores creative fields and branding 17:41 - Understand brand, consumer details & trends for success 21:37 - Understanding market data, identifying opportunities & engaging customers 30:21 - Evaluate current CRM processes for business improvement 31:12 - Be authentic; engage consumers thoughtfully and regularly 35:36 - Loyalty programs unlock exclusive product access  40:20 - Evaluate values and goals, decide immediately, act 44:05 - Make decisions that feel right for you 45:01 - Book recommendations

What's better than Return On Investment when it comes to content & community building?  Return On ‘Involvement'.  It's the sweet spot where Advocacy lives, and the household-name brands know it.  Consider this your guide to getting stuck in – to growing personal, niche, and brand communities through the power of true, caring connection.  This week, welcome Author, TEDx Speaker, LinkedIn Top Voice & Creative Consultant, Jo Bird, to the podcast. Her years building iconic brand identities (ex-Lounge, ex-Gymshark) alongside her own make her expertly placed to advise you here, in conversation with Verity.  By now, it's a fact that the brands that win involve their audiences in their journey. The next frontier of engagement marketing will be co-creating with your community, to tell your brand story. Turn this episode on and up to learn how to… Relinquish Control to Creators – Cautiously: Collaborating with creators of all sizes is key to spreading digital word-of-mouth and Advocacy. Jo warns against blindly handing over control, though. Brands need to be mindful of their intention and ensure creators align with their brand's ‘friendship group', so to speak. Otherwise, you could quickly have the wrong person Advocating for you. The right creators can become invaluable Brand Advocates, but the relationship must be carefully curated. Not Just Follow Trends, But Set Them: Brands that excel don't just follow trends – they're creating them. Experimentation is key here, and taking inspiration from successful brands like Gymshark and Duolingo can help shape a unique strategy. In 2025, this will look like prioritizing co-creation, personal brands, TikTok Lives, and embracing content that fosters a conversational, involved community. Prioritize Advocating With Your Brand, Not For It: A brand must have a clear point of view, and share in it authentically with their community. Asking brand fans to Advocate for your brand, instead of with your brand, is a common mistake. Younger audiences expect brands to take a stance on issues, while allowing them to join in the movements made together. Advocacy is a long-term plan; the only one that ensures brand survival for the next 10-20 years, according to Jo herself. Listen. Learn. Take your brand strategy (personal or commercial) to the next level.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Jo: On LinkedIn On Instagram On her Website

Every brand wants to build brand love. If you're not actively working on it, you're actively falling behind the competition. Do you know the one thing it takes to get there? Building a Brand Universe first.  By giving your community something to fall for, you build a world your customers, creators & Brand Advocates can find meaning and love in.   That's why, this week, Verity's welcoming Sekai Masunda (Senior Brand & Content Marketing Manager | ex-Jigsaw, ex-lululemon, ex-Pangaia) to the podcast.  From a marketing career affirmed when lululemon slid into her DMs, Sekai has fast become an industry go-to for all things content, brand & Advocacy. While she never intended to go into brand building, brand building found her; and the rest is history.  Now, she's sharing her tried-and-tested tactics for turning your customers into Advocates via Brand Universes and tapping into taste communities (a term coined by our past guest, Ana Andjelic). From Sekia's exact formula for good content to her take on why brands must stop taking themselves too seriously, there's disruptive wisdom afoot.  Tune in to hear Sekai's expert advice on… Making Money While Making Room for Brand: To drive impactful Brand Advocacy while helping the bottom line, bridging the gap between community feedback and C-Suite decisions is crucial. It's not just listening to what your community says; it's seamlessly translating those insights into strategic actions. Sekai knows how. Actually Knowing Your Advocates: REFY set a new standard, with community events that put their customers in the spotlight. Lululemon's affinity for community led the charge and, while at Jigsaw, all VIP events hosted through Sekai were also customer-only. While influencers still play a role in brand strategy, your customers are now your most powerful Advocates. Each customer and every store has unique needs. It's time to get on the ground, understand those differences, and deliver what your customers truly want — not what you assume they want. The Key to Disruptive 360° Campaigns: Dive into the data behind Jigsaw's ‘New Age Denim' campaign. This campaign was all about authenticity — featuring real bodies and real store managers, wearing their favorite denim as uniform. With a focus on understanding the customer journey, Sekai asked; when do people actually buy denim, and how can we address their fit concerns? From there, her team built category awareness step-by-step. Now, she's sharing the playbook.  Listen. Learn. Build better brand love.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Sekai: On LinkedIn

When building Advocacy, customers fast become your brand's new creators.  Does this spell the end of the powerhouse beauty influencer, once and for all? Grown Alchemist doesn't think so. The cult brand sees a place for megas, micros & nano-creators in every influencer & Advocacy strategy – when each is done right. Here's how you crack the content code to every. single. creator. approach. Join Verity in welcoming Colby Wood (Global Social, Content & Community Manager @ Grown Alchemist | ex-Vieve, ex-L'Oréal) to this week's episode of Building Brand Advocacy. Together, they unpack the playbook for global growth like Grown Alchemist's. From launching Lancôme's first community to turning down a Parisian-headquartered role to partner with an influencer-founded brand, Colby's career has been shaped by marketing to – and for – passionate people. Now, she's sharing expert advice for keeping up with these industry trends, operating on a lean team (even a team of one!), and intentionally activating influencers & creators along the entire marketing funnel. Listen in to learn from Colby's take on… Cultivating US Communities: Take it from a marketer who's made it. Breaking a global brand like Grown Alchemist into the US market hasn't been easy, but it's happened. Colby's learnt the lessons you need to hear about, so you can take her shortcuts to sustainable growth. Hear her top piece of advice for any brand looking to do the same, alongside every difference to prepare for when it comes to the inner workings of TikTok Shop across two countries. The Influencer vs Community Event Knock-Out: Does a brand have to choose one, or can there be space for both? The answer, according to Colby, is to let them share intentional spaces in your community engagement strategy. By having a good mix of both influencer-led and community-only events in your brand calendar, you can achieve the most important thing – true relevance of the events to the specific community attending. Apply her advice to see your events take off. Nailing the Content Split per Social Channel: You'll learn exactly which platforms Grown Alchemist uses, where they see results, and why they're there. Colby breaks down each platforms ideal content-fit, and the 5 types of community they should  be engaging.  This is how you stand out & earn Brand Advocates in the beauty space.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Colby: On LinkedIn On Instagram  On Grown Alchemist's Instagram On Grown Alchemist's TikTok

Pair ‘fun' with ‘leading fashion' and a handful of brands come to mind. Add ‘community-built' to the mix, and there's only one – Never Fully Dressed. Join Verity for today's exclusive episode, as she sits down with Lucy Aylen (Founder @ NFD). This is your chance to learn from an industry titan, levelling up your career savvy and brand strategy in the process. From the brand's first days in her parents attic to sell-out drops, packed events, and a ride-or-die community that spans the globe, Lucy walks us through the moments that transformed Never Fully Dressed's trajectory. The CEO, entrepreneur & training Doula stops at Spitalfields Market, a first NYC pop-up (you and Kendall Jenner's memorable t-shirt know the one), and more from the last 15 years along the way. Tune in to hear Lucy's Founder story, and her practical advice on… The Power of Long-Term Relationships: Establishing long-term, meaningful connections with customers, employees, and partners is an essential part of NFD's sustainable brand growth. By taking the ‘spikes' caused by short-term success out of the business, these enduring relationships are built on trust, foster loyalty, and ensure consistent support. Each is key to navigating market fluctuations, to drive continuous development and innovation. Making Customers Your Influencers: When it comes to community-building, NFD lead the industry for good reason. Creating the fun and empowering culture the brand is known for has fostered belonging and loyalty with superfans. Bonus: it naturally turns loving customers into genuine Brand Advocates, too. Building these deep bonds passes on the power of influence, as each Advocate leverages their authentic voice to promote the brand and enhance its credibility. Amplifying Brand Voice: Encouraging this user-generated content, as well as implementing loyalty programs and rewarded referrals, has created a strong sense of belonging among NFD's customers. As the brand expands to new markets, Lucy is looking to further amplifying the brand's voice through community projects and charitable support. Everything is done in favor of the heroes behind the brand (aka their customers), and never product-first.  Expect brand lessons, expert-but-humble entrepreneurial know-how, and the first-hand Advocacy tactics you can only learn from Lucy. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Lucy: Lucy's Instagram NFD on Instagram NFD on TikTok NFD's Website

Every brand has superfans; better known as your best Brand Advocates. They come in all sizes of influence – macro, micro, and nano – and often in the shape of your everyday customers.  If you're not yet tapping into them to drive Social Commerce, especially in beauty, you risk falling behind the industry curve.  Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, at this dynamic intersection of influencer marketing, commerce, and community. They're joined by marketing experts, Haley Schluter (Head of Consumer Engagement @ LVMH Perfumes & Cosmetics), Hannah Sheahan (Head of Social Content @ ELEMIS), and Bri Kennedy (Director of Integrated Marketing @ Maesa).  Together, they dive into the insider strategies and obstacles of maintaining an engaged community; and how to compliment this work with creator & Advocate partnerships that increase reach, revenue, and the depth of meaningful relationships.  Tune in to learn the tactics behind… Navigating Brand Community & Advocacy Aesthetics: Influencer-founded brands can significantly enhance brand community building; however, it's not essential for every brand to have an influencer founder. Growth can be catapulted, with or without a popular face behind a brand. The real challenge lies in balancing luxury brand aesthetics with embracing Brand Advocacy, particularly when catering to wider markets and demographics than beauty's heritage brands typically have. Always-On Influencer & Organic Strategies: Organic and paid efforts should work hand-in-hand to build a credible, trustworthy, and – the word of the last years – authentic brand presence. With metrics like EMV (Earned Media Value) helping to measure overall success and win over reluctant CFOs, the earned freedom here allows the necessary resource to experiment with a wider variety of influencers and content styles; uncovering surprising and successful partnerships. Test & Learning with Emerging Trends: Continuing this experimentation is crucial to uncover points of community connection. The social platforms have almost unlimited Social Commerce potential, but TikTok is emerging the most powerful; particularly with TikTok Shop's keen impact on brand sales. Dig into more of the platform's emerging trends across the US and UK, including lower funnel campaign placements and leveraging Live content to reach more consumers. Listen. Learn. Nourish your brand's superfans to supercharge your Social Commerce. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Haley, Hannah & Bri: Haley's LinkedIn Hannah's LinkedIn Bri's LinkedIn

VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leveraging social experiences to empower sellers and turn closets into thriving businesses. Explore the potential of community-driven marketing strategies in today's episode.Connect With: Kate Franco: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show's new name, "Empower Her Business Accelerator Show," and invites listeners to engage with the upcoming "Empower Her Power Session" workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Every brand hopes to sell hundreds of thousands of products in their first 18 months of business.  This brand has. Say hello to SURI, a sustainable name disrupting the electric toothbrush market. Niche, but they come with a powerful marketing story that can't be ignored. The brand amassed 5k+ pre-orders for their first round of toothbrushes through ads, traditional press, and social media alone. At $95 each, our math establishes that was $475k raised before a customer ever had the product in their hands. Now, we welcome Mark Rushmore (Co-Founder @ SURI) to the mic for this episode of Building Brand Advocacy. In conversation with Paul, Mark shares strategic insights into the brand's fast evolution and exactly what makes SURI special. (Spoiler alert: it's the basics, and they've got them nailed.) Tune in to hear more on… Sustainable Innovation: Discover how SURI pioneers eco-friendly oral care, in the shadow of the industry's long-standing (and planet-unfriendly) players. Through innovative use of plant-based production, including plans for a new product that uses materials yet to come to market, Mark shares the brand's formula for prioritizing environmental responsibility without compromising on product excellence. Underdog Wins: Explore the challenges and triumphs of ascending in this market, as Mark unveils SURI's strategic maneuvers to carve out its niche, ignite Brand Advocacy (even before the first product was in a customer's hands), and forge authentic connections with their customers. The Power of Advocacy: Uncover the integral role of customer feedback and word-of-mouth in SURI's growth trajectory, as Paul & Mark dive into the importance of listening to customer stories, fostering genuine relationships with store staff and consumers alike, and showcasing the transformative power of Brand Advocates in building a loyal customer base and driving sustainable growth. To gain exclusive insights into SURI's story, and apply their growth lesson to your own brand, listen on. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Mark: Mark's LinkedIn SURI's Website SURI's Instagram

In this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager). Buckle up for an epic chat about unlocking the power of creators, influencers and the unsung heroes of your company – your employees!

Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our brand? In this latest episode of Through the Line, I'm joined by Kerry-Ann Stimpson, the CMO of Jamaican financial services firm JMMB Group and host of the Internal Marketing Podcast. In the show, Kerry-Ann introduces her passion for internal marketing and how it is critical in building her organisation's brand from the inside out.

So, you're building a brand with a substantial following. You want to take your operations to the next level. In fact, you've noticed there's swathes of potential influencers already engaging with and buying from you… What you have here is an opportunity. All you need to do? Figure out a way to activate them, and get these passionate individuals involved with your brand.In this bitesize episode of Building Brand Advocacy, regular host Paul Archer is offering up insights into unlocking the invaluable influencers already in your brand network. How do you find the right influencers? Why bother activating them? Is the search worth it? Paul knows. Here, he's answering these questions and more on sourcing influencer-first Brand Advocates.Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Paul here:LinkedIn: https://www.linkedin.com/in/paulkarcher Building Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

We're joined by two extraordinary industry pros from the Fords Gin advocacy team, to talk about…gin!Meet Nandini, the Brand Advocate for Chicago who has worked in some of Chicago's most celebrated bars. She focuses her time educating bartenders and consumers on the Fords Gin brand.Joining her is Alex, the Trade Advocacy Manager in Northern California, with an impressive background that spans the cocktail scenes of NYC, Miami, San Diego, and the Bay Area. His diverse experiences give him a unique perspective on the world of gin. These two industry pros also share their passion for social impact. Nandini introduces us to the inspiring organization Glass Half Full, while Alex highlights the incredible work of Dining For Justice. Enjoy this episode as we go Beyond the Drink… with Nandini Khaund and Alex Maynard.This season is brought to you by Fords Gin, a gin created to cocktail.Check out our #BtPlatepodcast Merch at www.BeyondthePlateMerch.com Follow Beyond the Plate on Facebook and TwitterFollow Kappy on Instagram and Twitter

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/Check out https://splittesting.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Don't miss this podcast which was recorded LIVE by Steve and Toni during one of their office hours. In this episode they discuss how user-generated content can be one of the best tools to market your product or services. Not only is it free, your happy customers are the best advertising.

Join Lesley and Brad as they look back at their conversation with Brittany Hodak about turning customers into superfans. Brittany's approach to creating loyal customers is a game-changer that will benefit any industry. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:It's a choice not to be overwhelmed.The benefit of asking for help soon enough.Support can come in a variety of different ways.Any industry should rethink how to improve customer experience.Focus on keeping the customers you already have.Customer service can be summarized in four words: Be kind and listen.Episode References/Links:Full Body in 15Tips For Neck Pull on the MatShiv Singh (@shivsingh)  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan: [00:00:00] The whole point of having customers is so they get you more customers. So if you actually focus on the ones you got, then they'll be so excited to share their experience with other people, and then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more customers.Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get [00:01:00] started.Brad Crowell: And stick around to the very end because we got some outtakes that's been happening. ...(Lesley: There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and) we're enjoying the process...(Lesley: and we are enjoying that.So have a good laugh on our behalf. Love you.)Lesley Logan: Welcome back to the Be It Till You See It interview recap, where my co-host in life, Brad and I are going to dig into the candid convo I had with Brittany Hodak in our last episode.If you haven't yet listened to that episode, you can pause this, listen to that one, then come back and listen to this one. You can listen to this one, then listen to that one. You can also listen to this on the O P C app. Oh, and it's easy. Really easy to see which episode do you want to choose and you can choose your own adventure and then let us know how you do it.Um, anyways, today is national No Dirty Dishes day. And, uh, I'm gonna be it till I see it on this. So I'm hopeful and I'm gonna celebrate that I [00:02:00] remembered to do the dishes. And even if I only wash one dish, it's pretty badass. But according to the calendar, make your sink happy. Wash your dishes. Uh, we're currently Brad Crowell: in some... wait, did you say make your sink happy?I thought you said, make your spouse happy. No. Make your sink happy. Lesley Logan: Sink happy. No, baby. We'll call my dad over to wash these dishes. He, you guys Okay. This is a side note. My father like has to be helpful and he cannot handle dirty dishes. He hates the dirty ketchup and he picks us up for the gym all the time, and he literally will like, if we're like taking too long, he'll get up and start washing the dishes. Yep. Because he just can't handle any dirty dishes in the sink. It's true. Yeah. Uh, okay. Anyways, we're currently in Seoul and we are at the Allerton Pilates on tour having the best time and yeah, flashcards. So if you are in Seoul, we've got them at the P O T, uh, the right now in real time. Um, Next month is June and we are doing a Profitable Pilates [00:03:00] workshop again.Um, we're really excited about this. Uh, the topic is, um, T B D, but if you are on the wait list, uh, for this workshop, then you are absolutely going to be able to help us choose, or you'll find out first. Um, but we're doing this again. It's gonna be a different topic than we had before. Profit. P R F I T. So a different way of spelling profit prfitbiz/workshops.Just go on the show notes. It's right there. Yeah. Uh, July, uh, the UK Mullet tour is, uh, selling out actually. So yeah. At the time that we're recording this, we are half sold out and that is, uh, well, Brad Crowell: Amazing. We're so fired up. We can't wait to be there to see everyone. To be up in Leeds to hang with Claire to see her amazing studio.(Lesley: I know, I know.) Um, and, you know, it's, it's a hop, skip, and a jump, uh, from Ireland, Scotland, and of course, the uk. And it's Lesley Logan: also like a train right away from London. So if you're traveling in, super easy, we're coming down from Scotland. So, um, Guy is not coming with us and yeah, and that's why cuz she barks. Um, [00:04:00] uh, then in August we are going to go on a West Coast tour.So this is super exciting. We're packing the van, we are bringing the dogs on this one, and we are going all up and down the West Coast. You'll want to go to opc.me/tour if you want to get, um, on the wait list so you don't miss out where the stops are. You can get your ticket. Um, September, we are in Poland and you can actually buy your tickets now for that.That link is also on the show notes cuz it, cuz these links are long guys. So we're just gonna put them in show notes. Um, October. Cambodia. Brad Crowell: Cambodia, cannot wait to go back. Lesley Logan: Freaking goodness. I was looking at pictures the other day and I was like, yeah, we, we live there sometimes. So, so stoked to go.Amazing women already signed up on this trip. My mom shout out to my mom. She was so excited to go. ...(Brad: Oh, she's tried so hard). She, she just has to call in sick is really what's gotta happen. So, um, and her, her, her Brad Crowell: school's vacation. She's a teacher. Her school's vacation days with a week before we're there.Yeah. They also Lesley Logan: have [00:05:00] other time, paid time off. Like they also have that, you know. Yeah, we, Brad Crowell: we talked about it. Yeah, we, we spoke about Lesley Logan: it. Yeah. We're gonna we're gonna work it out. Yeah. Uh, November is Miami. I can't think of a better time to be in Miami, but November like ...(Brad: Yeah, it's gonna be nice.) So fun. So, and that's gonna be for the balanced body, P O T and some other stuff that Erica and I are doing there together, um, at some club Pilates.So, you know, make sure you hit us up so you'd never miss out on these good things. Um, basically like I said last time, ah, see you in real life. So come, come when we're there, because I don't know when we're coming back. Anyways, before we dig into the interview with Brittany, Brad, you have an audience Brad Crowell: question?Yeah, we sure do. Um, okay. This is from Teresa. ...(Lesley: Yeah. OPC Teresa). Yeah. She said I have a strap. And I do use it however I want, I think she's referring to a strap on the mat. On the mat, fyi. If you have a yoga style mat, there's no strap attached to it.If you have like the really, uh, the firm Pilates mat, it may have a strap on the bottom. So she says,I do have a strap. Uh, and I, uh, I do use it however, uh, how can I use it or not to [00:06:00] connect more to my inner thighs during the rollup and neck pole. But, uh, uh, something between, uh, do, should I put something between my ankles and feet to squeeze? Lesley Logan: So, okay, this is a Pilates question and I loved it so much when we got it that I was like, well, this is a great, we can absolutely talk it on the pod, but also you gotta see it to believe it.So, um, if you go to the, uh, onlinepilatesclasses.com, YouTube channel, and I'm sure we can put the link to the actual video. We did a live, I answered this as a live question on YouTube, so we'll, we'll find that and put in the show notes. But, um, cuz then you can see it. So here's the deal. If you have a mat with a strap, Um, your inner thigh connection actually has to be something that is innate.It's natural curing that you have, so your legs will be apart and you can't squeeze them together. But you try, you have this energetic try and this also outer thigh thing. This is so hard to explain on the podcast. This is why I filmed it as a tutorial on OPCs YouTube for this exact reason. But here is the deal.[00:07:00] Do not use the strap to push out and squeeze in. You are like, you're actually playing tug of war with yourself and it's not gonna work. So what I had suggested in the YouTube uh, video is this, if you need more outer thigh connection, you use the strap. Nothing else. And what you can do is use a ball or a block between your legs for things like the roll up or other exercises where you squeeze the legs together, spine twist.This way you're strengthening the inner thigh connection, but then you can use the strap for what it's for on the neck pole, which is to help emphasize the outer thigh connection. And then you hope and pray that your inner thighs remember how to work without a prop. So here's, I love, um, props for flair, for helping you access different parts of your body, but I also like taking them away so we can see if we can call upon that strength without the prop. So that's what neck pull is. Neck pull is asking you to call upon the strength of your inner thighs. Mm-hmm. Without having access to squeezing them and ...(Lesley: Oh, okay.) Yeah. So, uh, [00:08:00] use the strap for neck pull.I swear to God I like it more. You'll still won't love it, but you'll like it more. And then work your inner thighs and other exercises where there's more access to that, and then challenge yourself. Um, but if this is all gibberish to you, no problem. Totally understand. That's why I made a video. Go watch it.Brad Crowell: Thank you. Yeah, actually we're gonna, we're gonna put that video in the show notes, um, so that you don't have to like, try to envision this. If you don't know anything about Pilates, you could ignore this whole entire thing. Lesley Logan: Anyways, um, we have a, we have a, uh, a three-part series that is free. It's called Full Body in 15. You can go to fullbodyinfifteen.com and I actually teach you how to do about 20 exercises at a level that anyone can do and it will help you kind of understand. It will help you get ready for a Pilates class anywhere, whether it's with me or in person anywhere. So if this was gibberish to you, go to fullbodyinfifteen.com and if you understood this completely, thanks. Brad Crowell: You're amazing.The other thing is too, um, PS if you want to have questions, uh, if you have [00:09:00] questions about your own personal practice and you want. Uh, some expert eyes on them. Uh, join O P C because O P C members get to send in questions every Friday or any time during the week. But on Fridays, our teachers will be reviewing, uh, any submissions from our members and answering them in the private group.So this is a great reason, uh, to, you know, to be in O P C, (...) Awesome resource and yeah, literally nobody else is doing this. Um, and that's why we're doing it. Yeah. Because why not? Everybody has questions about their practice. So it's a perfect opportunity. And if you're a member and you're not taking advantage of it, you should do it.Yeah. Um, so, uh, great question, Teresa. Thank you so much for asking that. Hang on, we'll be right back.Okay. Now let's talk about Brittany Hodak, the Creative Mind behind Super Fans, the book and a powerhouse keynote speaker.Uh, Brittany is a fountain of wisdom when it comes to customer experience and also gleaning some of her most valuable [00:10:00] lessons of life, uh, from her kids, uh, specifically her son, whose name is kadoh spelled backwards is It's Hodak Hodak. Yeah. Kadoh Hodak. Well, I guess Lesley Logan: Hodak spelled backwards. Brad Crowell: Kadoh sorry. Hodak.Kadoh. Lesley Logan: It's okay. Yeah, so he's Kadoh Hodak. Oh my goodness, Brad Crowell: babe. He's a palindrome. I'm looking at it and it messed with my brain. Yeah, I know, Lesley Logan: I know. I asked her, I gotta tell you in real time, I had an interview with her yesterday. And I asked her, she brought up about Kadoh, and I asked her like, where did that name come from?And she's like, oh, it's Hodak spelled backwards. It's a palindrome. So I was like, That's fucking cool. Everyone's doing it. Yeah. That is not how, like not every last name could be a name like that. So that's cool. Um, so I really love that she brought this up and this is actually, I really, what I love really about this is that she got this tip from a course, she didn't even finish.So for anybody who's ever bought something out there in the world and not finished it and gone, oh my God, I never finished things, I bet you got something amazing. I bet you got a fucking gem from what you did listen to. And so she bought [00:11:00] Marie Forleo's course and really helped her. She said she didn't finish, but in the first couple of minutes she says, I don't, Marie says, I don't do overwhelm. And so she said it, uh, Brittany said it's a choice to be overwhelmed or not overwhelmed. So being overwhelmed is not beneficial. It doesn't help you get anything done better. It doesn't actually help you think of anything to get done better. It's not a good mental state, so she doesn't do it.And um, I think that's a really cool, like, if it, like, it's like a really cool like choice. Like I don't do overwhelm. So if you're feeling overwhelmed, like, well, I actually don't do overwhelm. So like, what can I do to fix this thing? And you, you save so much time on like, not dealing with, oh my God, I'm so overwhelmed.You just skip over that. Right. So my creatives, you can do it cuz she is one. Um, I also, uh, she, uh, helped, uh, she had a team help her craft a book. And I think this is really important. We, um, it's really important to understand like most things you see out in the world were not done by someone, by themselves.Like even an artist who maybe paints the whole painting. [00:12:00] Someone had to make the paint, someone had to do the thing, he had to go, they had to go to a store and get the things like people are, there's an inspiration to the art that if that inspiration had never happened, then they wouldn't have it. So, so get over yourself.You don't have to do it all on your own. Brad Crowell: Well, I, I think also it's like a permissions thing, you know, the reality is we. I mean, she, she specifically said, I didn't ask for help soon enough. Yeah. And, and I thought about, about writing a book. And I thought, that's crazy. I, I don't even know that I would've thought to ask for help.And I, you know, like listening to her experience, it was like, oh, maybe right out of the gate. Right. And we obviously just had a really interesting conversation with Jake Kelfer because he helps people write books. And imagine having someone help you from start to finish as opposed to, she said she, she literally wrote over a hundred thousand words, which she then shot down to 57,000 words.So [00:13:00] that's a lot of writing, a lot of effort, um, a lot of thinking for basically chopping literally half of what you wrote, um, just so that it could be like a digestible, uh, message in, in the book and having guidance ahead of time. She finally said, when I did ask for help, I had made this big mess. And then I, my team came in and helped me do it, and then she started talking to a publisher and all this stuff and that, and that, like really streamlined it even more.So, um, you know, especially imagine had she asked for help before she felt overwhelmed. Lesley Logan: Yeah. Well, and I mean, I think that's why she like go, that's probably why she was like, I don't do overwhelm. Right. So then like, you know, you bring on the team. So I just think that like one of the greatest things you could do for yourself with any goal you have is figure out where support can come from. And maybe it's not support on the actual project, like maybe you don't need an editor right now, but maybe it's getting help with childcare. Maybe it's getting help. Like, like remember when I was overwhelmed, um, in 2018, I was just really overwhelmed, [00:14:00] um, cuz there was things I wanted to do for myself.But that required me to drive three miles across town, which in LA good luck. Right? And uh, and so when the lease came up on the car, we realized it's actually cheaper. At the time, it's not the same anymore. It was cheaper to just Uber everywhere and use scooters and. And stuff like that. So we just got rid of the car so that someone else could drive me around so that I could get some work done.So like that support can come from a, a variety of different ways. Maybe you do meal orders, like so you can have time. Like we've, Brad Crowell: we've done that, especially when we have, we know we've got an insane week coming up. Like for agency. Many. ...(Lesley: Yep. Uh, we, our meals are delivered.) We pre-plan ordering all the meals that week because we know there's not a chance I can even take 20 minutes to make lunch, we need to just sit down, eat and get back to it. Lesley Logan: Yeah. So, so anyways, I really hope that what she said there just like really inspires you to like, who can I ask for help? And then also, I don't know, practicing I don't do overwhelm. I don't do overwhelm because I don't do overwhelm, so I'm gonna do this.[00:15:00] Like, I love that. What did you Brad Crowell: love? Yeah. So, uh, she said, uh, she actually, she specifically said, what's so cool is customer, that is, that customer experience is universal. And what I found really interesting is that she actually worked for, uh, the company called experience.com, uh, and she was their chief experience officer for the website, rebuild up experience.com.So think about that, like she has to be super expert at this in order for the company whose job is experiences to hire her as their CEO chief Experience Lesley Logan: Officer. Yeah, but I, I think they call it like a ux. Brad Crowell: Yeah, it's ux, yeah. Yeah. Ux, ui. Uh, and, uh, so, but she was the, she was basically in charge of the experience of the rebranding of their website, and that's pretty amazing.Uh, she said what's so cool is that customer experience is universal. Um, she believes that the industry should [00:16:00] rethink how to improve customer experiences. And, and what she was talking about was, uh, you know, well, it's applicable to any industry. So think about your, if you're a, in Pilates or you're running a fitness, uh, business, how can you improve your customer experience?Um, she mentioned these kind of problems. Um, new businesses, uh, are constantly seeking new customers instead of actually. Uh, trying to improve the experience of the customers that they already fought so hard to get the first time around. Mm-hmm. We have this weird approach of like, okay, um, I just need to get two 10 new customers a month.Well, what if you got 10 new customers the first month and then you kept them so that the next month you don't have to get 10 more? Right. And you can really do that with their experience in whatever Lesley Logan: busy practice. Well, also, also she has said like, the whole point of having customers is so they get you more customers.So if you actually focus on the ones you got, then they'll be so excited to [00:17:00] share their experience with other people. And then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more Brad Crowell: customers. Yeah. So actually that, that's, uh, exactly one of the quotes that she has in her epigraph mm-hmm.Uh, in one of her books and epigraph is the quote at the end of a chapter. She quotes a guy named Shiv Singh, who is the CXO, is not ceo, it's CXO Chief Experience Officer at LendingTree. Uh, and he said "the purpose of a business is to create a customer who creates customers." Hmm. So think about that. Like that is the ultimate.Um, if you, if you ever go and you study the customer journey, the final step is that they are, uh, basically out there shouting from the rooftops on your behalf. Right. That is like the journey. If you can get them through all of the, you know, the five steps of the customer journey, the fifth step is [00:18:00] that they're helping refer people to you, right?And so, uh, um, that, that's exactly right, what you just said. Mm-hmm. I love it. Yeah, I think it's great. And you can help get them through, um, those other parts of the journey by cultivating an experience that they just fall in love with. So, yeah.All right, so finally let's talk about those, Be It action items.What bold, executable, intrinsic or targeted action items can we take away from your convo with Brittany Hodak? Um, basically, uh, she summed up, uh, in two really helpful things. Yes. The first thing she said is, be kind. Yes. ...(Lesley: Who do these come from though?) Um, well be kind was her kid. Lesley Logan: Both of 'em. Her kid, her kid said I think you should say be kind and listen. Listen. Brad Crowell: Oh yeah. Four words. Four words. That's exactly right. So her, her son, who, I don't know how old he is. She didn't Lesley Logan: say. Five and a half now, but at the [00:19:00] time he's probably four. Right. Brad Crowell: Hey mom, I think you should say you should tell everyone to be kind and listen.And then he apparently ran out of the room. Um, that's right. That's amazing. So her first, uh, uh, be it action item is to be kind and she said it's applicable to everything in life. Um, she also had a good laugh and said, did he just write four words, which is my entire book and I wrote a hundred thousand.Yeah. Um, even if you don't want to be kind, it pays you to be kind. Right? So you have an ulterior motive. PS for people, especially if you're in customer service or you're in the service industry in general and you have someone who is frustrating you, uh, it will pay off in dividends if you are kind. Um, You know, and she said it, you know, it, it's just not gonna serve you in the long term.We'll have the cutting, sarcastic, snarky, you know, remarks that, that go through our head, or the things that like the frustration builds up to. But if, if there is, if you have the chance to take a breath prior [00:20:00] to responding and you know, be kind instead of, uh, frustrated, then it's gonna really help your, their experience, and hopefully you can win them back over.Now, there are times I think, when you should be drawing a line in the sand, and you can definitely fire clients. I'm not saying that you should just bend over for everybody. You know, like, like, uh, uh. Often there is a miscommunication or the customer is frustrated about something that maybe wasn't clear to them.And then as soon as you explain it to them, they like chill and everything's okay. Right. But there is that moment of like, you might feel like you're being attacked. Well, and also maybe you can diffuse it. Lesley Logan: So also like I always think some of those things as like, it does feel like an attack because I get it, y'all, it feels like an attack, but it's not, it's not personal.It's like their experience. And oftentimes what I do is I'm like, oh, if someone like, how, where did we, like, let's review, did we actually make sure that we've told this [00:21:00] person seven times? Like we think we told 'em seven times. Like did we actually tell 'em seven times about this thing? And then it's like, oh, you know what?If they skipped. These emails, I've only read this one, then they didn't see it. So how can we like update it so it's just a bit more, more clear. And so that doesn't mean I have to like bend over backwards for that person, but I can listen to that feedback and use that feedback to increase the, enhance the experience for future people.And I can be kind and say, thank you so much. I'm going to re-review my systems in this place. Yeah. You know, and so like, it, it's, please don't give, I'm a people pleaser because you'll, your business will actually please nobody, uh, that way, Brad Crowell: you know? Yes. But like, and I do, like I said, I do think boundaries are important, but we just had an experience, um, recently that, um, I still have a hard time with.Um, we started including text messaging into our customer service experience, our customer experience. So sometimes we text like lots of people at the same time and we use our CRM to do that and all the things. [00:22:00] Well, the very first time that we ever sent out a mass text, we had dozens of people. Do what?What do they do? They, if they don't want text messages? What are you trained to do these days? You reply with the word stop. Well, it used to be that you needed to reply stop in all caps, right? So like, now you can just type stop. If it's alone, that'll, that'll trigger. But we sent out a text message, and I'm not kidding.A dozen people replied, stop in all caps. And I literally felt like they were shouting at me. I was like, oh my God. Like what I what? And I was like really having a hard time to chill out and put myself in their shoes. What are they doing? They're just getting a text and, and they're probably not pissed.They're probably not angry, but because they're replying at all caps, I felt like they were shouting. You know? And I was like, whoa. Right. And then I thought, oh wait, I do that too. Like, you know, or I'll reply to an email unsubscribe, you know, and it's not personal and I'm not like pissed at them.Maybe though. It's crazy is I'm, I've actually been subscribed with more than [00:23:00] one email to an email list, right? Yes. And I'm like, damn it, I'm tired of getting two of the same emails. So one of them, I'll say, unsubscribe. Lesley Logan: Right. But if you...(Llesley: you don't say it, you just hit the button.) Brad Crowell: No, no. You can reply back like some, sometimes you just reply back.Yeah. Anyway, my point is like, you know, taking it personally, uh, that it, it might not be personal. If you can put that in their, you know, yourself in their shoes and see what they're doing, it might be as like, insignificant as them be like, oh, I don't wanna make sure get text messages from these people, but I'm happy to get their emails.So they just replied Stop to the text. Lesley Logan: Oh, yeah. Oh yeah. And also we also texted everybody on Thanksgiving. So people were like, Brad Crowell: what the fuck? Yeah. I forgot to put your name in that text. That was hilarious. Uhhuh. So Noah knew everyone was like, hi Brad. I don't know who you are, but uh, thanks for the really nice.Happy Thanksgiving message, but maybe you got the wrong number. Lesley Logan: Anyway, we basically summed up my Be It takeaway with this whole thing. Oh, I just did. We did, but I also think like, you know, [00:24:00] be kind and listen what, uh, if you, it's the only takeaway you take from this entire episode that is good enough. For today, I think.Um, so we, we love Brittany, you guys, her book is out. You can buy it anywhere books are sold. And if you did buy her book, um, um, when after you're done leaving us a review, uh, go to Amazon and leave her a review. And here's the deal. Um, it is if you've ever done a project that takes over a year of putting it together and putting it out in the world, the reality is, is that things like podcasts and books, they only get sold and seen by other people if reviews are happening. So take a moment to do it because I bet you you'll have something in life where you want that karma returned and it will come back to you tenfold. I'm sending it out to you right now. Um, I'm Lesley Logan.And I'm Brad Crowell. Thank you so much for joining us today. You are incredible human beings. I am so fucking grateful for you and I love doing this podcast. It's a dream. Uh, so I, can I be honest? There's so many fucking amazing guests coming up. [00:25:00] You're not, don't miss an episode cause you're gonna be like, what?Um, so at any rate, ...(Lesley: how are they gonna be?) What, what? Share this episode however you know how. And until next time, Be It Till You See It. Bye for now.That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Lesley Logan: Crowell.It is produced, edited by the Epic team at Disenyo. Our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: [00:26:00] Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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As a brand, building a community is one of the most beneficial things you can do… but why? What's the secret behind making sure it's successful? Well, the number one thing you need to do is figure out what exactly you stand for as a brand and what your customers' shared passion is! This doesn't necessarily mean that it's your product or your service, in fact in most cases it rarely is. To execute it, it involves figuring out who your customers are, reaching out to them and having a conversation; a manual process to be sure, one that a lot of big brands really don't like doing.In this very special episode of Building Brand Advocacy, Paul Archer and Jac Crocker of Duel answer YOUR questions! Duel is a Brand Advocacy platform that drives organic growth and retention for high passion brands, scaling the management of a brand's relationship with thousands of their advocates. Paul is the Founder and CEO of Duel, the Co-Author of his best selling book ‘It's on the Meter', and is also the host of - you guessed it - Building Brand Advocacy. Jac is also an integral part of Duel as the Chief of Staff and General Manager across North America. She previously worked at Lululemon for eight years where she was also the General Manager!To listen them answer questions asked by our lovely audience, tune in to this episode of Building Brand Advocacy!Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Paul and Jac here:Paul's LinkedIn: https://www.linkedin.com/in/paulkarcherJac's LinkedIn: https://www.linkedin.com/in/jaclyncrockerDuel: https://www.linkedin.com/company/dueltechBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

Get ready to hear the story behind Sleepy Owl, the homegrown Indian instant coffee brand that's taking the market by storm with its flavored instant coffee.With 90% of their content creation done in-house, Sleepy Owl values authenticity and transparency. Their focus is on promoting the brand, rather than just the product, recognizing that a strong brand personality can help sell the product better. And they know the importance of nailing the product-market fit before building their brand.Sleepy Owl is known for its creative and viral ads, like the mute ad that made people stop skipping the ad and actually watch it. They experiment with different formats and creatives for ads, knowing that not everything will work, but the effort is worth it when something takes off.Their long-form videos on YouTube showcase their work culture and team, emphasizing that their coffee is not only delicious, but essential for a productive day. And they're always trying innovative campaigns to engage their audience and turn them into brand advocates.The Sleepy Owl team believes that the key to success is putting your heart and soul into your brand, and going all-in on executing your product sharply. And being verified on Instagram has helped them build legitimacy and trust with their consumers.So, if you're looking for a lesson in building a successful brand, tune in to hear Sleepy Owl's inspiring story and their pro tips for budding entrepreneurs.Want to try their coffee? Here's a coupon code from us: SLEEPYOWL15

On this week's episode of Behind The Berry sponsored by @Modexus I talk with Chanel Ramos (Azito) one of our Brand Advocates, and fellow autism mama. Hear her family's story if success with Modexus products and what sets us apart from all the other affiliate marketing businesses. Be a part of a company with strong Faith values and a heart to help people. Go to www.modexus.com to find an affiliate in your area, or sign up to become one and start earning today! *Statements made within this podcast have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Modexus, LLC. assumes no responsibility for the improper use of and self-diagnosis and/or treatment using these products. Our products should not be confused with prescription medicine and they should not be used as a substitute for medically supervised therapy. If you suspect you suffer from clinical deficiencies, consult a licensed, qualified medical doctor. You must be at least 18 years old to make product purchases. We do not make any health claims about our products at Modexus. Before taking our products, it's wise to check with your physician or medical doctor. It is especially important for people who are: pregnant, chronically ill, elderly, under 18, taking prescription or over the counter medicines. None of the information on our website is intended to be an enticement to purchase and may not be construed as medical advice or instruction. The use of any of our products for any reason, other than to increase general health & wellness, is neither, implied nor advocated by Modexus, LLC. All products made in the U.S.A.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT YVONNEYvonne is owner of BEE Online Consulting that specialises in employee advocacy. She is on a mission to build the professional brand of employees and senior leaders, and turn them into influential voices and effective brand ambassadors on LinkedIn. Her passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through paid and content marketing. She has worked with global brands to create their strategy, launch, run and train the workforce including senior leaders as part of employee advocacy programs. She loves sparking the interest and seeing those penny-dropping moments through her conversations, event speeches and training she delivers. You can follow and connect with Yvonne on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Todd Smith developed a deep respect for brands and brand managers early in his career. After years of working across several different industries, Todd has been CMO at Traeger for the past 3 years where he spends most of his time working with the sales, product, and technology teams to drive innovation in every step of the customer journey In this episode, Alan and Todd discuss how no matter what you're selling, it's all about understanding who are you trying to reach and working to build a connection. Todd is passionate about cultivating a community of advocates and is always trying to adapt and come up with new ways to engage.   In this episode, you'll learn:  How Traeger is cultivating a community of passionate advocates The benefits of leveraging collaborations in product and marketing  The importance of valuing relationships   Key Highlights  [03:30] How Todd became CMO at Traeger [07:00] Marketing across different industries [07:35] How is the role of CMO defined at Traeger [08:20] what is the Traegerhood? [11:20] Marketings role in fostering community [14:45] How Traeger is building a long-lasting customer journey [16:40] Transitioning distribution channels  [17:50] Leveraging collaborations in product and marketing  [20:00] Product innovation as a growth driver [23:00] The “coaching tree” and how it guides Todds decision making [24:50] The importance of valuing relationships [25:55] Staying up to speed by being close to the consumers [27:00] Companies to watch  [29:30] Evolving the way you reach your consumer Thank you to our sponsor:  If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/marketingtoday and try Basecamp for free. No credit card required and cancel anytime.Thank you, Basecamp for sponsoring this episode! Resources Mentioned:  Todd Smith  Traeger  Prior career stops: Coca-Cola Company, Powerade, Vitamin Water, Exos  Traeger Kitchen Live  Whistle Pig Whiskey & Traeger Collaboration  Patagonia &  Liquid Death    Follow the podcast:  Listen in iTunes (link: http://apple.co/2dbdAhV)  Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen in Spotify (Link: http://spoti.fi/2mCUGnC)    Connect with the Guest:  https://www.linkedin.com/in/todd-smith-7221aa/  https://twitter.com/TraegerGrills  https://www.instagram.com/traegergrills/    Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  Thanks for listening! ABOUT JAMIEJamie Levin is a strategic communications consultant, with 15+ years of experience, spanning internal and external communications, events, community initiatives and engagement. As a versatile executive, with an excellent record of achievement as a collaborative partner supporting business objectives and bringing vision to life, she has demonstrated her commitment to being a proactive leader and innovative problem solver who is recognized for implementing effective team building skills, successfully identifying engagement opportunities, and employing cross- functional initiatives to support company culture, and utilizing creative business building analytical and problem-solving skills. Jamie prides herself in being an excellent communicator who is strategically adept at translating strategy into a sound agenda that directly connects to overall business strategy reinforcing a people-first mentality. You can connect with Jamie, via Jamie S. Levin | LinkedIn  ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Brian Kaskavalciyan, founder and CEO of gFour Marketing Group, talks about the birth of gFour Marketing Group and their unique approach to marketing that differentiates them from other marketing firms. gFour works with home improvement contractors to transform their customers into “Raving Fans and Brand Advocates.” Brian talks about some of the biggest marketing mistakes made by contractors and the ways in which they can avoid them. He also discusses their Relationship Marketing Services, Authentic FeedbackTM Reviews, Definitive Guidebook, 5-Star Review Playbook and Referral Success Blueprint and Customer Experience Checklist. Brian has a great deal to share about marketing to customers after the sale.

In this episode, we're turning buyers into repeat customers and brand advocates. And my guest on today's show is Ed Frame. Ed is the founder of Accessories Exemplify, all the way from Melbourne, Australia. He designed to exemplify to help businesses work with customers that truly appreciate them. They focus on getting qualified leads that turn them into long-term satisfied customers. Now, today I'm pretty confident we are going to reframe the conversation here and talk about the way that you are not just generating leads and not just closing sales, but what are you doing in your post-sales process to get that repeat customer and to get that or create that brand advocate? We talked about several of the tactics that Ed uses as well as the ones that we use at merged Media to get repeat clients spending more and using more of our services, which allows us in turn, a chance to provide more value to our clients. I'm sure you're going to love this episode with Ed Frame. Key Timecodes Ed Frame Background(1:55) The offense and defence mechanism(3:57) Best practices for driving the conversion into your funnel(5:17) How to continue long-term relationships with your lead(8:27) Best platform to get leads(11:09) Make your customer become a repeat customer(15:16) Entice your customer to become a brand advocate (21:39) Get in touch with Ed Frame (23:39)

Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand's customer loyalty efforts, brand advocacy and the challenges the brand faced during the pandemic.

To learn more about Mike Caguin, add him on LinkedIn here.To learn more about Periscope, view their website here. 

With its stylish and comfortable shoes and bags made out of recycled plastic water bottles, Rothy's bridges the gap between fashion and sustainability. But it has also tapped into the holy grail of customer experience: word-of-mouth marketing.  Rothy's shoes were originally designed for women on the go who needed comfortable shoes that were still stylish. Many Rothy's customers share similar stories of trying different types of shoes before finding Rothy's and jumping into a sustainable brand that helps them look and feel good.  Rothy's customers are fiercely loyal to the brand and often become brand advocates as they share their excitement for the products and brand with family and friends.  Elie Donahue, Senior Vice President of Marketing at Rothy's, says there are three elements to turning customers into brand advocates.  First is the product itself. Word-of-mouth marketing doesn't happen unless there is a product people love and truly want to tell their friends about. Rothy's innovative and sustainable manufacturing practices are matched with comfort and durability that resonates with customers.   Second is the customer-to-customer connection. Because Rothy's customers love the product so much, they automatically feel a connection to other Rothy's wearers. If a woman sees someone on the street or in an elevator also wearing Rothy's, Donahue says those customers instantly feel a special bond. Loyal Rothy's customers have organically created huge online communities, which have expanded to real-life meetups at Rothy's stores. Customers want to advocate for Rothy's because of their passion for the brand and what it stands for.  The last element of creating brand advocates is how the brand connects with its customers. Rothy's aims to create brand moments people can connect with. That means regularly sharing its founding values via email and social media to create shareable content. Rothy's also involves customers in many events, such as its Vote It Back program where customers vote to bring back a discontinued style. Donahue points to the recent launch of Rothy's recycling program when the brand invited customers to bring their old Rothy's shoes and bags to stores to be recycled into thread. Involving customers in the brand process and showing they are part of something bigger makes customers feel valued and gives them something to tell their family and friends. By turning its customers into loyal brand advocates, Rothy's has created a strong community that stands by the company's values. Delivering a high-quality product and building relationships strengthens all aspects of the customer experience.   *This episode is sponsored by Quiq. Quiq is a leading conversational AI platform that drives two-way conversations to deliver a better experience for people and brands. Quiq enables enterprises to connect and engage in two-way conversations with their customers across varied messaging channels — including Facebook Messenger — in more than 170 languages. Quiq is the future of business-to-consumer messaging; it's the wingman every brand and CX'er needs. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the new Customer Experience Community here.  

About Our Guest:Born and raised in the small southern town of Harrisburg, NC, Crystal always had a niche for noticing details and have a great passion for making things "sizzle." Because of her unique ability to manage details succinctly while adding her own "pop of contrast," she knew early on she had a great passion for planning, organization, and design.After a 16-year stint in Corporate America, she put experience and creativity to the test and thus followed my passion into the events industry. Was she scared, HELL YEAH! But she also knew that inaction breeds fear and if anyone was in charge of making her own dreams come true, it was her. So, eight years later, here she is- living life without regrets and driving a passion and mission to create moments that people will remember for a lifetime.Company Website: https://wearefabcreated.com/home

Shahin Hoda chats with David Fisher, a Sales Hall of Fame Inductee, Speaker, Author and Coach. They discuss how marketers should collaborate with the sales team to turn them into brand advocates for the business on LinkedIn. David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 9 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It.  David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Check out David's books: https://davidjpfisher.com/bookstore/ Join the Slack channel: https://growthcolony.org/slack

Today Gurdev Anand is on the show to discuss mitigating churn and how to create brand affinity and engagement.If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/This podcast is brought to you by Jay Nathan and Jeff Breunsbach...Jay Nathan: https://www.linkedin.com/in/jaynathan/Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

Today Gurdev Anand is on the show to discuss mitigating churn and how to create brand affinity and engagement. If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

ถ้าอยากให้คนช่วยเชียร์สินค้าของเราโดยไม่ต้องจ้าง แถมแนะนำบอกต่อให้ด้วยต้องทำอย่างไร? มาดูการสร้าง Brand Advocates กันครับ

In this episode I'm chatting with Jeanniey Walden, CMO at DailyPay. Jeanniey has led marketing and growth for fortune 1000 companies, has authored several books and was recently nominated as transformational CMO of the year by the CMO Club.DailyPay is an earned income software based in New York that integrates with large company payroll and time management systems, allowing employees to get paid on demand. 80% of Fortune 200 companies that offer on-demand pay partner with DailyPay, including Dollar Tree, Berkshire Hathaway and Adecco. As you'll see in the episode, they also have exciting news to share.In this episode, Jeanniey and I chat about how fintech companies can remain customer centric while focusing on the larger vision, how DailyPay markets to employers when the end user are employees and why fintech companies should prioritise brand awareness. DailyPay website: https://www.dailypay.com/Follow Jeanniey Walden on LinkedIn: https://www.linkedin.com/in/jeanniey/This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Creating Brand Advocates with Andrew Deutsch Andrew Deutsch focuses on turning your consumers into voracious advocates for your brand.  A brand advocate is someone who loves your brand, products, and services. They don't just love them though. They buy knowing your value then shout your praises to the world as they buy again and again. Where Did The Name "Fangled Tech" Come From? It came from a punchline of a joke that stuck. Years ago, the name of Andrews company was "The Deutsch Group" and was based in Brazil for many years before coming back to the states. Someone who didn't want to compete with him in the US, registered the trademark and unfortunately Andrew hadn't done it. This lead to him being sued for using his own name and decided not to pursue with it. One night, he was hanging out with some old friends and they said "if you're going to rename the company, what are you actually going to be doing?" Andrew explains that he's a strategy first marketing consultant. They joked by saying " oh, so you're going to do some of that new fangled marketing." Andrew replied " no, where the real deal. We're not going to be old fangled either, we're just going to be fangled. And we laughed. The next day, Andrew jokingly introduced himself as Andrew from fangled and the customer thought it was brilliant. So, Andrew took his word for it. It then became the name of the company. http://thenext100days.org/wp-content/uploads/2021/05/The-Name.mp4   Andrews Primary Proposition to the market Most companies are limited in their thinking that they want to convert all of their customers. Andrew bases his strategies on how you convert anyone that would ever come in contact with your business. Some of the most powerful advocates that you can have are folks that don't do business with you, can't afford to or ready to. People don't do business with companies, they do business with what those companies represent. From the guy who you hired to landscape your property, to the people in head office, everyone in that building is part of the marketing team and part of the brand advocate movement. So as you develop your strategy with that in mind, it really expands your ability. The reality is, brand advocates are far more powerful in bringing new business than any other marketing campaign. http://thenext100days.org/wp-content/uploads/2021/05/Primary-proposition-.mp4   Converting every touch It starts with the internal employees. Getting them excited and letting them know what's in it for them and the future of the company. It's also how you reach out to the market and truly understanding what the market wants, needs and demand. As well as its pains, challenges that need to be resolved and how you differentiate in a way to go after them in a positive way. For example if somebody called and wanted to do business with most companies and you didn't have the product or offering that would satisfy there needs...end game you're done. No, we teach companies how to help that person find the right solution if you don't have. This is because they will think "wow what a great company. They could have sold me something I didn't need but instead they decided to help me find what i was looking for". At that point, they become a great advocate for the business when they tell people about their experience. http://thenext100days.org/wp-content/uploads/2021/05/Converting-every-touch.mp4   The Customer Process At the beginning of any engagement, even if he believes he knows their business, is what they call the discovery phase. In that, you want to see, first of all, do they know who their customer really is. What are the challenges, pains, desires and the things that need to be solved. Secondly, they don't typically understand what are the differentiators and the benefits of their business what matter to that customer. They begin with the client, interviewing their top customers who bought on a regular basis,

We continue the Agent Ignite session with Dr. Bruce Lund as he helps us master the four-hour workday. Some of what he covers in this session includes knowing the difference between a promoter and an advocate. Understanding the levels of relationships in business: Connectors, climbers, somedays, aspirational, and experts. He has some actionable homework for you too. Get excited! Listen now.

By the end of this podcast, you’ll understand the value of brand advocacy, why advocates make great sales representatives and how to create brand advocates from your existing customers.First, you’ll learn why paying for advertising and push marketing is much more expensive and more difficult than using brand advocates to generate sales.You’ll discover why social proof compels us to take action more than brands telling us why they’re the best.Then, we’ll look a 5 techniques that you can implement in your business today to start turning clients into advocates to grow your Brand.If you want a strategy that allows you to focus on satisfying your clients and growing your reputation to pave the way for clients knocking on your door, then implement these steps into your business then make your clients happy and get them talking.

Das Online-Marketing ist schnelllebig. Was noch gestern funktioniert hat, kann heute schon wieder unbrauchbar sein. Worauf du dich in der Zukunft einstellen solltest, erfährst du in dieser Episode. Voice Search im Ecommerce Schon heute werden Käufe im E-Commerce direkt über die Sprachsuche getätigt. Generell wird die Sprachsuche immer relevanter und damit auch die SEO Optimierung auf Voice Search. Communities Eigene Communities werden für Brands immer wichtiger. Einmal für die Brand Awareness, denn Mitglieder solche Communities werden anderen davon erzählen. Gleichzeitig entsteht durch solche Communities eine Loyalität der Kunden zur Marke. Man diese Personen auch Brand Advocates. Erst Media-Reach, dann das eigentliche Business Der Trend geht dahin, dass Personen bzw. Unternehmen erst ihre Präsenz aufbauen. Also zum Beispiel mit einem Blog starten, ihre Social Media Following aufbauen, einen Podcast starten und die Reichweite erst anschließend monetarisieren. Also viele Online-Unternehmen wissen wenn sie starten noch gar nicht genau, welche konkreten Produkte oder Dienstleistungen sie eigentlich anbieten wollen. Podcasting overtaking Video Podcast können überall gehört werden, ohne das wir auf den Bildschirm sehen müssen. Erst knapp über eine Millionen Podcasts. Aber Billionen Blogs weltweit. Podcasts werden in den kommenden Jahren explodieren und Video-Content noch übertrumpfen. Tracking wird schwieriger und weniger Da die Verbraucher immer mehr Wert auf den Schutz ihrer Daten legen und das zum Beispiel beim neuen IOS Update auch schon so durchgesetzt wurde, wird das Tracking für Unternehmen immer schwieriger. Also insbesondere das Retargeting. Wenn du Unterstützung dabei benötigst, dich auf die aufkommenden Marketing-Trends vorzubereiten, dann kontaktiere uns gerne! www.dype.me hallo@dype.me

A strategic marketing consultant and sales strategist, Andrew Deutsch has successfully driven business growth in more than 100 countries. He has studied both international trade and psychology building a unique methodology focused on converting customers into brand advocates as a strategic base for sustainable growth.After the show, learn more at: https://virtualpresentercourse.com/Support the show (http://thebizreveal.com/donate)

In this episode of Startup Hustle, Lauren Conaway and Peggy O'Flaherty, Co-Founder & CCO of Mavely talk about turning brand advocates into top sellers. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale: https://fullscale.io/ Learn more about Mavely: https://www.mavely.us Learn more about InnovateHER KC: https://www.innovateherkc.com/ See omnystudio.com/listener for privacy information.

BRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social media, blogs. And they typically serves this role without any compensation other than their affection for your brand.When a person becomes a brand advocate and attaches themselves to your brand, they'll represent you, they'll support you, and they'll do what some companies spend millions trying to recreate - they'll impart their influence on others and impact buying decisions.The power of brand advocacy cannot be overlooked and in Episode 95 of Pod Theory, I'm going to look at how your podcast plays a critical role in building brand advocates. As your content spends hours in your listener's ears, the connection they establish with your brand strengthens. You want to be sure you are establishing advocates at every conceivable level of your brand experience.FEATURE MENTIONED WITHIN - Brand Advocacy: Everything Your Company Needs to KnowBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!Looking to start a podcast or improve your existing show?Download My FREE Podcast Primer Today!Connect with The Host - Jason CerconeWebsite | Facebook | Twitter | Instagram | YouTube | PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Andrew Patterson ’06 is the vice president of partnerships and strategy at Greenfly, Inc., a software platform that helps organizations build their communities through brand advocacy. Andrew shares about Greenfly’s role in connecting major sports leagues to fans through more authentic and personalized game coverage; successful strategies that the Biden campaign and 2020 Democratic National Convention Committee implemented through the technology; and what any organization can do to empower their communities to be co-creators and ambassadors. Before joining Greenfly, Andrew was the senior director of new media at MLB. If you’re interested in learning more about Andrew, you can view his SEVEN Talk from the 2018 Alumni Forum.Connect with a mentor Andrew is also currently a Morehead-Cain Mentor. The Morehead-Cain Mentoring Program is designed to leverage the power of the Morehead-Cain network by cultivating connections between scholars and alumni, and providing structure and support to these relationships so they can develop based on shared values and interests. All rising juniors and seniors are eligible to participate.How to listenOn your mobile device, you can listen and subscribe to Catalyze on Apple Podcasts or Spotify. For any other podcast app, you can find the show using our RSS feed. Catalyze is hosted and produced by Sarah O’Carroll for the Morehead-Cain Foundation, home of the first merit scholarship program in the United States and located at the University of North Carolina at Chapel Hill. You can let us know what you thought of the episode by finding us on Twitter or Instagram at @moreheadcain or you can email us at communications@moreheadcain.org.Music credits The intro music is by Scott Hallyburton ’22, guitarist of the band South of the Soul. The music for the mid-episode break and ending is by Nicholas Byrne ’19. Listen to the full song, “Loosen Up” on Spotify or follow Nicholas @art.sandcrafts on Instagram. 

In this episode, host Eric Dickmann interviews Andrew Deutsch.  Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries. His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrew Deutsch can be found online at https://fangledtech.com on Twitter @Fangled_Int, and Facebook @FangledInternational Episode Summary: The episode summary can be found at https://fiveechelon.com/brand-advocates-created-successful-companies-s3e5/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #36Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Today, we have Nick Reyes on the podcast. He is a gym owner and the Chief Happiness Officer at PushPress. Topics discussed: - Why you need to build brand advocates - How to build brand advocates - The power of moments HSN has partnered with PushPress to create an amazing Nutrition App to help PushPress clients easily track their metrics. To learn more about this app and what metrics you should be tracking, join our FREE webinar: Knowing Your Metrics on Thursday, November 5th at 3 PM EST. Click the link to register for the webinar (attend live or catch the recording). https://growyournutritionbusiness.com/know-your-metrics-powered-by-pushpress/

Grace Sutton of Grace E Photography is a self-starter with a competitive spirit. Since buying her first professional camera at age 17, Grace has taught herself how to take great pictures and manage an increasingly busy schedule. In this episode, Grace talks about getting past the nervousness of first starting out, and creating loyal brand advocates to market her services for her. Find out more about Grace on Facebook: www.facebook.com/graceephotos/ And give her a follow on Instagram: @graceelizabethsphotos

Leveraging your employees and customers as brand advocates with Koen Stevens, CEO of Ambassify. Who do you trust? Friends, peers, people like you, ...in essence people you can relate to. If we think about sales than 70% of the sales process happened upfront before your prospect reaches out to you. We need to find ways to scale trust. Brand Advocacy and leveraging your current customers has proven to be a winning strategy. Where do you find people that want to push my brand they are either Internal Champions or are sitting in your current customer base. Clearly, Internal champions are low hanging fruit to engage with. But how do you get your customers to become advocates? Learn all about it in this episode of the Chaos show with Koen Stevens, CEO of Ambassify. -- ► Subscribe to My Channel Here http://bit.ly/michaelhumblet_yt

This week, Damon is giving you 6 Tips to grow your Community of Customers! 1. Listen to your community! They will point blank tell you what they want and need, and what their pain points are.  2. Keep the content engaging! Use your platforms wisely. 3. Be SEARCHABLE. Make sure you are using SEO terms in titles, posts, and SEO fields! 4. Make it PERSONAL. People want to do business with other PEOPLE. 5. Don't just build a community on borrowed ground - make sure you're building an e-mail list and pushing your community to your own website. 6. Turn your best customers into BRAND ADVOCATES!   For more information on the 4-Day Challenge to help raise funds for those impacted by Hurricane Laura, check out: damonsbowchallenge.com  Or, text Damon directly at 504-553-3451 and include the word BOW.

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Listen to the briefing to hear how to reconnect with your customers after being apart from them so they remain your best advocates. See acast.com/privacy for privacy and opt-out information.

We will be talking about: Why is product packaging so important? How do brands like Kerrygold anchor images in our minds? Look at what Ireland has to offer for tourists. What do we learn from the greater brand of Irish culture that makes Irish brands so unique?   So why is product packaging so important for companies around the world? Please close your eyes now. Think of packaging of products you tend to have some emotional connection when you take them off the shelves?   Many products come to my mind now: Walkers Shortbread. Picture that red box with tartan patterns. Or the magnum ice-cream boxes. What about M&Ms? Isn't funny who you think of M&Ms and got those funny adds where the M&M characters try to go shopping! Same game with Toblerone? You see the pyramid style box. You are already imagining the chocolate melting in your mouth. How about butter? What is your favorite brand? When it comes to butter, I am a big fan of Kerrygold. I am not Irish. Do you know which problem Kerrygold solves for me? When I buy butter in some countries it is so hard when I take it out of the fridge. German butter is often still very hard and by the time I want to spread it on my toast or French baguette I have a big hole in the bread. ... So, you notice that the way a products packaging is designed has an important effect on brand insistence and retail price. The Kerry gold butter often goes for 20 to 50 cents more over the counter in German supermarkets. Even competitors such as Greenfields benefits from Kerrygold's and Irelands strong branding. Their products also fetch a higher retail price that the most well-known German brands. ... The river eventually changed into a dark could comparable to Guinness beer. You could imagine navigating your motorboat on a river filled with beer. Yes, even the brand Guinness is using images, packaging and other elements to differentiate themselves from other international brands. ... If you are Irish, of Irish descent or living in Ireland please comment or like this episode. ... While I am recording this show I mention all these brands. For each brand I get very different images hopping into my mind. The ads with the guys trying to rescue the 4X beer out of the river. The Guinness bird with the beer glass on his beak. The metal logo of London Pride on the bar tab. Brands need to draw pictures and be present so that our memory has a chance to increase our level of affection. Exactly! Affection. In order to be brand insisting buyers we need to have some kind of affection for their brand. It is not just that we must like the taste of their beverages or butter. We need to become passionate that even when something comes to our mind that is closely related their brand pops up from out of the darkness. Boom. We begin to think how nice the product tastes or how wonderful our lives have become after we switched over to their products. ... Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode. Don't forget to share your favorite episodes on social media!  Also follow the show on Facebook or get the newest insights on twitter Tweet me: @capbartsch Listen to other episodes: https://prmediareach.com/en/category/podcasts/

In this week's episode, Dominique focuses on The Customer Life Cycle  Customer life cycle is the process of building a relationship with a brand or a company with the intent to keep the customers coming back. It’s meant to be repeated.  A good way to be discovered by customers is to warm them up with freebies and offers to simply get them into the door. Eventually they will turn into paying customers. 25-40% of the total revenue of a stable business comes from their repeat customers. It costs more to get a new client than it is to sell to the repeat clients.  Five Pillars of the Customer Life Cycle: Reach – contact with the customer.  Acquisition – have customer attention. The hope to convert customer. Conversion – where they become a paying customer. Retention – keeping the customer. Build and maintain customer relationship. You can increase your profits to 25%-125% by making customer retention a priority in your business. Loyalty – have customer entered into the life cycle where they become a brand advocate and they continue to buy over and over. 80% of your sales will come from 20% of your customers. That 20% is your retention, the people who continuously buy from you. A lot of people take the customer experience for granted. How are you separating yourself from the competition? Try following up with your customer. Feedback is extremely important. There so many ways that you can get creative in your business to be able to provide rewards or follow up with your customers to provide that satisfaction to them.  The good thing about customer experience is not everyone requires a wild, luxurious experience. There are some customers that may be content with the basics. The best thing you can do is not try to assume or guest and just provide a good experience.   It is very useful for business owners to understand the selling and the psychology around the buyer meaning the customer and the phases they go though. Everybody is looking for something different.  Your goal as you move through your business and find success and continue to make money should be to enter your customers into a life cycle. You want to acquire customers that will be lifelong loyal customers to you. Find out more about how to work with Dominique: https://dominiquestaylor.as.me/schedule.php

In the first episode of 2020, I share with you a conversation held at our 4th birthday pop up shop with the one and only Andy Ayim. Encouraging entrepreneurs and brand builders to develop and maintain curiosity when building a business, brand and community. This panel wasn’t called the Sunday Sermon for no reason! Pastor Andy was preaching chile! Sharing tips, tricks and hacks on how to get to know your community intimately, understand them well, and show up as an expert consistently adding value. I hope you enjoy!

POI, in partnership with Saint Joseph's University, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™, designed to develop the skills of current and future leaders in food and CPG industries. OMNI Food Sales President, Zak Romanoff, teaches the class, discussing the role and value of Brand Advocates like OMNI, especially in the climate of today's highly competitive food industry. The post Zak teaches a CCM™ Class at Saint Joseph's University – Ep. 13 appeared first on OMNI Food Sales.

POI, in partnership with Saint Joseph's University, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™, designed to develop the skills of current and future leaders in food and CPG industries. OMNI Food Sales President, Zak Romanoff, teaches the class, discussing the role and value of Brand Advocates like OMNI, especially in the climate of today's highly competitive food industry. The post Zak teaches a CCM™ Class at Saint Joseph's University – Ep. 13 appeared first on OMNI Food Sales.

 In a day when jobs are changed so frequently and businesses come and go, Bill is part of an illustrious club of entrepreneurs who've been building their business for multiple decades now. Aside from that, he has a genuine heart to serve his community and "out-serve" anyone he comes into contact with. His give-first mentality is exemplary!  It was also instrumental in his forming a mentoring relationship with previous Southwest CEO Herb Kelleher. Bill is the founder and long-time leader of Success North Dallas. For decades Bill has had one of the strongest networks of power players in the country. His generous “connection-making” has benefited countless individuals who have turned to him for trusted referrals, strategic business support, educational mentorship, and business/leadership coaching as a “Certified Professional Coach.”Over the past 30 years, Success North Dallas has hosted the best regional, national and international speakers. Its members have started 92 companies, published over 130 books and created over 1000 jobs. Bill shares his refreshing take on life and career. In a world where leaders today are shouting “Hustle!” and “Grind!” Bill teaches us not to work more but to work on things that are going to make a difference. Do what you love to do, with people you love to do it with, on purpose.Here are the highlights of our interview with Bill: How to Become a Battle-Ready BrandWhen it comes to brand, culture trumps all. The brand and culture of your company is determined by the worst possible behavior you tolerate from one individual. Think about it like cancer -- it only takes one cell to kill you. It takes one person to destroy a battle-ready brand. Your employees have to be battle-ready. Whatever battle you are trying to win, it takes the right employees or soldiers to win the battle. How to Find Your GeneralsHaving mentors -- or, your “generals,” in this entrepreneurial battle -- can make all the difference in your journey. So make it a point to find one. Approach the people that you look up to the most, be bold, and ask them. Networking Is The Coin of the RealmIn business, point of access -- or networking -- is the coin of the realm, as Bill calls it. Without access -- it doesn’t matter how great your brand is -- you have nothing. Network yourself into the community because the community networks itself right back to you. Networking is the insurance policy for a battle-ready brand.So go find your points of access.You Only Have 118 Seconds to Sell YourselfAn average elevator ride in New York City takes 118 seconds. You have eight seconds to tell me who you are and 110 seconds to learn everything you possibly can about me and leave me with a hook of some form or fashion.  If you do this successfully, you can create the opportunity to escalate “networking” to “net weaving.”The Three A’s of LifeAccessible - people should be able to find you. Approachable - make eye contact, give good, strong handshakes, and make the other person feel as if they are the most important person in the room.Accountable - be accountable to that relationship that occurs from the first encounter.“Isms” to Live ByIf it's not fun, don't do it. If you have to do it, find a way to make it fun.Always a double win. If it ever ceases to be a double win, fix it or get out now, not tomorrow. I'm always doing great. The definition of great may vary greatly from day-to-day, but I'm always doing great. A.k.a. I'm not going to hang around with the bitters, whiners, moaners, blinders.Is your glass half-full or half-empty? Neither. My glass is overflowing because if it’s not, there's no room for something else to come into my glass. My glass is nurturing, both you and me. Show Mentions:Pick up a copy of Bill’s book here. SPONSORS for this episode:Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.comSteadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE.Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn Bill WallaceFacebookLinkedIn 

In this episode we talk to Olivier Chanoux, Chief Marketing Officer and Co-Founder of LumApps. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Our host Zak Romanoff answers questions about launching and operating a successful “Food Brokerage” company.  During this interview by a food industry professional who is looking to start his own “Food Brokerage” in another market, Zak gives insight into the value Brand Advocates add and the challenges that are faced when bringing products to market. […] The post Q&A with an Aspiring Entrepreneur – Ep. 3 appeared first on OMNI Food Sales.

Our host Zak Romanoff answers questions about launching and operating a successful “Food Brokerage” company.  During this interview by a food industry professional who is looking to start his own “Food Brokerage” in another market, Zak gives insight into the value Brand Advocates add and the challenges that are faced when bringing products to market. […] The post Q&A with an Aspiring Entrepreneur – Ep. 3 appeared first on OMNI Food Sales.

In the utopian holster of magical marketing bullets, employee advocacy is right up there with viral videos (think Ice Bucket Challenge) and real-time marketing (remember Oreo’s ‘dunking in the dark’ social posts?) But, unlike the last two options, employee advocacy is actually something most companies can execute consistently, assuming they follow a few critical steps. First, you have to run a company that employees actually enjoy working at and feel comfortable advocating for. Second, you need to allow your employees the latitude to speak in their own voice not just the brand’s. And third, it really helps if you have a tech platform that makes it easy for employees to advocate on the brand’s behalf. On this episode, Drew chats with Glenn Gaudet, CEO and founder of GaggleAMP, an employee advocacy enablement tool. In their conversation, Drew and Glenn dive into the issues most marketers face when developing these programs, how to build a culture of eager sharers and the importance of segmenting potential advocates. They also discuss how employee advocacy programs need to align with broader marketing strategies, a few dos and don’ts, and more. Listen in and learn how to get employees caring about sharing.

In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install. Alyssa shares about how to start and leverage brand advocacy programs. How to start your brand advocate program Examples of interesting brand advocacy programs How to leverage advocates' social media, WOM, networks, and case studies How to develop internal brand advocates Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/ Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program? Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

we manage to get our back to back podcasts done today (anchor.fm/positive) and productsense (yay go us!) -- we discuss a few of the recent posts by @steemhunt and then get into some ecohunts from the steemhunt platform and talk about packaging and brand advocates on youtube --- Send in a voice message: https://anchor.fm/productsense/message Support this podcast: https://anchor.fm/productsense/support

How does your brand identify influencers and brand advocates? How do you set up programs to work with these valuabe resources? Arlen Robinson of Omnistar discusses affiliate marketing, referall programs, and influencers. He gives us tips on getting programs in place and share trends on where he sees this area growing in 2019.   Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio.          

The importance of building a brand from the inside Episode six of Brandbite was taken over by a very special group of colleagues, the Brand Advocates. They joined us in the studio to discuss how their roles as Brand Advocates has positively impacted them and the business; as well as how building a brand from the inside enhances the customer experience, making it one they’re unlikely to forget

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer's negative tweet about their fries and turned it into a win for the brand nationally. It's a great example of brands that take social media haters at more than face value, and not only improve their services and products, but create brand advocates at the same time. In this week's episode of Marketing on Tap, we look at how KFC and others like them created this advocacy, and how you can take the lessons learned and apply to your business. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://anchor.fm/mboezi/support

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards - how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. This episode, I'm sharing my top tips for how you can turn customers and clients into brand advocates. Download my free Instagram cheat sheet at http://stephtaylor.co/38 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

How will chat and chatbots transform customer service in the near future? Shep Hyken discusses turning customers into viral promoters, a new customer-focused growth model, and the next phase of automated customer service with Michael Redbord, GM of the Service Hub at Hubspot. TOP TAKEAWAYS: -Redbord shares the five rules of a customer-centric 1) Knowledge of your customer 2) Applying the knowledge 3) Listening and prioritizing 4) Execution 5) Communicating -How to use NPS (Net Promoter Score) to target your best customers, a.k.a. promoters, who are most likely to take the extra time to advocate for you. Then, create a win-win situation for your customers so you can go on the journey of mutual growth together. -Hyken and Redbord both see a trend in customer service becoming more self-service as customers become less patient and want faster access to the answers to their questions. -Redbord urges that making customers more successful is the key to business growth. -The Flywheel model, which takes the traditional business growth model and uses customers to create virality, brand amplification, and scalability. Your customers can be your best marketers and growth engines. -There are three customer-service trends that will likely happen in the future (and already are). 1) Face-to-face communication - As trust diminishes and people feel more disconnected, showing your face is going to be a big deal. 2) Chatbots - People are less patient today, they want answers now, and they expect a 24-hour presence. 3) Self-service - Is an absolute necessity, especially for small and medium-sized businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, you'll hear about some of the best ways find brand advocates because your affiliate program (or customer referral program) is only as good as its advocates! Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. He should know, he's been doing it for 20 years. Arlen also hosts the weekly Ecommerce Marketing Podcast in which he interviews marketing experts (such as yours truly) about successful ecommerce marketing strategies. Together, we lay out a strategy for identifying your brand advocates, and reaching out to them. You'll Learn Who are the top brand advocates today? When looking for high profile brand advocates, should they have a minimum number of followers? What are the best ways to reach out to influencers? Tune in for more details! Resources 15-day Free trial of Omnistar Referral Software Ecommerce Marketing Podcast Izea Traackr OpenInfluence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn't?”

Meet Claire Berge, the Director of Marketing at Brandpoint, a content marketing agency that gives marketing and PR professionals the tools and platforms to tell their stories. In this podcast episode you'll hear the exact steps Claire took to grow from the beginning their SaaS platform Brandpoint HUB, a content marketing platform and how they discovered the brand position, the customer profile, and a segment that would work for growth for both the agency and the SaaS platform. You'll find out about her winning strategy with networking and strategic partnerships that have been their number one source or number one winner for growth, learn from their failed marketing experiments with different channels and what Claire believes is changing with brand and how brand works and the wins for content marketers. 04:50 Joining As 1st Marketer with No Active Users 06:16 Digging Into Target Market Research 08:15 Brand Research to Unite Agency Services and SaaS 09:10 Starting With Paid Traffic to Generate Free Trials 10:29 Creating a Lead Gen Piece: Editorial Calendar Spreadsheet 11:48 Listening to Clients & Understanding Their Pain Points 13:22 Creating Brand Advocates While Doing Market Research 14:33 Strategic Partnerhips & Sponsorships via In-person Networking 17:50 Claire's Networking Advise: Talk About the User Not Your Tool 18:47 Lessons From Failed Marketing Experiments 19:52 Leveraging The Service Client Base and In-house Content Skills 22:08 Biggest Wins: Strategic Partnerships W/ Professional Development Orgs 22:41 Growth In Numbers 23:26 2018 Focus: Honing On Their Competitive Positioning 24:22 Lightning Questions

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every business, large or small could use brand advocates - those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a working team can be incredible. On this episode of Social Business Engine Bernie chats with Andy Malinoski, Manager of Corporation Communications and Government Relations at Frontier Communications. He shares how Frontier Communications, a U.S. provider of residential and commercial broadband, video voice, wireless internet data access and bundled service offerings, is empowering employees to be brand ambassadors in the face of 4 unique types of business challenges. Employees can be the best advocates your brand has if you help them do it The value of an ecstatic customer can’t be underestimated. Those are the people who make the business because they happily tell their family and friends about the great experience and feeling they have from dealing with the company. Take that thought and apply it to the interaction customers have with front-line employees of the company and you can easily see why those team members need to be brand advocates par excellence. What are you doing to help your customer facing employees deal with customer issues and complaints effectively and in a way that delights your customers in spite of the problem? On this episode, Andy Malinoski describes how the Frontier Communications team is equipped with the information needed to answer customer questions, head off problems before they escalate, and disseminate answers to common questions via social media - all for the sake of creating the happy, loyal customers every business wants and needs. You can learn some valuable approaches to fostering an advocate mindset in your team members by hearing what he has to share. Operational hiccups are a great opportunity for employee brand advocates to calm the waters Many times when things go wrong with a company’s services or systems, the biggest problem both customers and the business in question have is communication. Here’s the reality: Customers are usually OK with temporary glitches or outages in service because they know technology is not foolproof. But they need to know what’s going on in order to maintain that calm demeanor. In this conversation, Bernie and his guest, andy Malinoski of Frontier communications discuss some of the ways the leadership at Frontier has worked to engage employees as part of the response team to system outages or issues. The company has dedicated employees who provide social media content for everyone to use to inform their customers, clear the air, and help everyone rest easy. Think about what the Frontier team does in light of your industry. What can your company do to engage employees as brand advocates? As you listen to the ways Frontier has done it you’ll probably come up with ideas of your own. Do you struggle finding and recruiting top talent? Enlisting employees can be a powerful approach When it comes to building an all-star team of employees, from the C-suite all the way to the entry-level position, it’s powerful to remember that high quality people usually run with high quality people. That means equipping your employees to be recruiters on your behalf can enable you to find the people you’re looking for, faster. This conversation with Andy Malinoski highlights the approach the Frontier Communications team takes to recruiting, particularly as it relates to making existing team members advocates for the company as they relate to those in their networks. Andy explains how all-star teams can be built by making connections through existing employees, so be sure you take the time to listen, learn, and apply what the Frontier team has modeled so well.   Featured on This Episode Andy on LinkedIn Andy on Twitter Frontier Communications Outline of This Episode [1:59] Andy’s role is to favorably connect those in media, politics, etc. with his company [3:54] Operational challenges that impact customers are a great opportunity for employee advocacy [6:50] Systems the Frontier team uses to communicate to employees about issues needing social media advocacy [9:50] Partnerships with other companies to empower customers to be more successful and effective [13:19] Creating the tools employees need to educate themselves to meet customer needs and truly be advocates [16:38] How and what Frontier is curating for employees to share as brand advocates [18:35] Recruiting challenges and how employee advocacy helps find quality people Resources & People Mentioned In Social Business Journal Volume 10, Lithium’s SVP of Marketing Dayle Hall, drops a ton of wisdom around the top 5 most influential topics in B2B marketing. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.facebook.com/bernie.borges https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play   *************************** This episode is sponsored by Lithium Technologies.

Steven Dickens, global offering manager of IBM, joins us to talk about how you can enlist the help of subject matter experts both internally and externally to be your biggest brand advocates. He has an insiders perspective on how employee advocacy actually works and how it benefits the employee and the subject matter expert.

"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Mack Collier Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more. Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more. Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller. Episode Highlights BREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when. How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience? How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first." Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can." What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics." To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, Melanie Deziel gave us a shout on Twitter for our episode featuring ... HER! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Minter Dial is a controversial marketing consultant with unique perspectives on digital transformation, as well as building brands through employees. Listen in to hear his argument as to why your employees are more important than your customers, and how to succeed in this new age of heightened customer expectations. Minter also tells us about a school teacher who made … Continue reading MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates The post MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates appeared first on MATE podcast.

Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge! They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — just to name a few. Waffle House has a case study of how to turn customers and employees into advocates for the brand and a lot of it comes from using social media and how it is intended to be used.  If you’re interested in strengthening your company’s culture and how to measure the impact of your social media efforts, you’ll to take a lot away from this interview with Pat.  Pat’s job is to focus on building the company’s culture, while always staying true to the brand. Here are a few key topics we discuss about how Waffle House has grown to 1,850 locations in a less than in-your-face restaurant marketing approach: How can large restaurants listen to employee and customer sentiment at scale? (You’ll enjoy this answer, because the tools Waffle House uses are at the fingertips of all CPG and restaurant marketing professionals.) What are the driving forces behind culture at a successful restaurant brand? (Pat believes that each restaurant has its own personality, and you’ll get to hear how his corporate office enables, and even facilitates the uniqueness and culture people keep coming back for.) Can social media be used for both PR and restaurant marketing? (Short answer: Yes. Social media is a perfect extension of the discussions being had in your restaurant – as you’ll hear from Pat, leveraging those conversations can land you on the Colbert Report when done well.) Books mentioned in the episode: Getting Things Done by David Allen Tipping Point by Malcolm Gladwell Crucial Conversations by Al Switzler, Joseph Grenny, Kerry Patterson, and Ron McMillan Links mentioned: https://www.youtube.com/user/whregulars/feed https://www.facebook.com/WaffleHouse https://instagram.com/wafflehouseofficial https://www.linkedin.com/company/waffle-house Snapchat: @WaffleHousehttps://www.sprinklr.com/ https://www.google.com/alerts

In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ways that you can turn your guests into promoters of your property. Find the full article at http://www.hospitalitynet.org/news/4077315.html In The News Expedia Caught “Dimming” Hotels with Lower Book Direct Rates: http://www.huffingtonpost.com/entry/how-online-travel-agencies-manipulate-your-search-results_us_579e0279e4b00e7e269fa568 Google Expanded Text Ads Are Here http://searchengineland.com/google-adwords-expanded-text-ads-live-254548 ======================== Show Notes: User generated content (Check out flip.to for a great UGC tool) Go after repeat guests Don't sell, inspire Engage with your guests (past, present and prospective) Ask for reviews Don't settle for satisfaction, aim for delight ======================== Related Links: The Automated Emails Your Hotel Should Be Sending - http://www.fueltravel.com/blog/the-automated-emails-your-hotel-should-be-sending/ Check out GuestRevu - www.guestrevu.com/ Original HospitalityNet.org Article - 6 ways to turn loyal guests into promoters - http://www.hospitalitynet.org/column/global/154000392/4077315.html ======================== Follow on Twitter: @fueltravel @stuartbutler @pdimaio @marketingmeisha

Using Employee generated content for employer brand communication is a topic we’ve covered a couple of times on the podcast now. In this episode I want to take things to the next level and talk about using employees as brand ambassadors to strategically distribute and amplify brand content as a way of reaching targeted networks of talent. I’ve always considered this to be the key to social recruiting success and my guest this week, Craig Fisher the Head of Employer Branding at CA Technologies, is certainly someone who shares this view. I’ve known Craig for a long time now and he has always been a practitioner who operates at the cutting edge of social media, experimenting with different tools and techniques to get tangible recruiting results. In the interview we discuss:     •    Why EVP should be “inside out” with the employees themselves communicating and carrying the brand     •    Using employee advocacy platform technologies     •    The 5-1 “give to ask” ratio and why it is vital to success     •    How CA Technologies identified 80 internal brand champions and the results they have seen after the first five months of the advocacy program.     •    The best tools for curating relevant job seeker content Craig also gives some great practical advice on how to start a employee advocacy program and share his thoughts on emerging recruiting technologies Subscribe to this podcast in iTunes

It's not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you. Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it's up to you to invest in relationships that will help you earn trust, advocates and loyal customers. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community. Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again. Bottom line, the best relationships take time. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

Telling your own story is one thing, but there is great power in having your customers tell your story for you. In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Shannon Sears, the director of commercial operations for West Carolina Tel headquartered in Abbeville, South Carolina. Shannon talks about a residential development that WCT serves with fiber, where the general manager is a strong advocate for the work WCT is doing in the area.

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it s more believable in their hands, you should be doing all you can to make it easier for them. The post How to Create Brand Advocates appeared first on Control Mouse Media.

Have you heard of being a brand advocate? What is brand advocacy? Rob Fuggetta, author of Brand Advocates will join Critical Mass radio show to talk about how business leaders can identify with Brand Advocates through real-world stories and experiences. With brand advocacy, you, as a CEO can bring the power to your advantage. 

A conversation with Mark Schaefer.  Do you think salespersons are the best brand advocates for your company? If so, you are grossly mistaken. Mark Schaefer feels that salespersons tend to...The post Employees to Brand Advocates – How to Make the Transition appeared first on SOCXO.

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on. The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists. What they don't realize is that some of the greatest opportunities for quickly recruiting and earning internal brand advocates and external brand evangelists to grow their business are sitting right within the walls of their own company. Take a listen to this episode of the Social Zoom Factor podcast and learn the top 10 reasons employees are your best brand advocates from Pam Moore, CEO and founder of Marketing Nutz, a social business, digital marketing and experiential brand agency.  An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it! Creating such a program often helps you do the "double click" on what is really happening within your organization in regard to employee advocacy or lack there of, understand who is already utilizing the social networks and who needs training. Bottom line, you can never go wrong by investing in your greatest asset, which is the human beings within your organization. When you invest in them, they are more inspired to invest in your customers, partners and greater community of humans.   Podcast Episode Highlights Top 10 reasons employees are your greatest brand advocates How employees create organic conversations to inspire others to connect with yuor brand How empowering your employees powers up your brand Why employees are more trusted than your CEO, Founder and marketing department Your employees are already investing in  your brand, invest in them How to bridge the social digital divide with an employee brand evangelist program

Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more. What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Building and successfully implementing a solid brand advocate program tapping into the power of your employees can humanize your brand and connect with your audiences in amazing ways. When you connect with your audience you can nurture relationships, which in turn increase loyalty, customer satisfaction and revenue! Did you know that only 40% of employees know about their organizational goals and tactics? Yet on the flip side companies that engage their employees have 2.5x the revenue. Conversion rates can be 4 to 10 times higher for offers from trusted advocates. Smart brands are already tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent! Social media exposes your company from the inside out. It will reveal your company long before it will transform it. Inspire and ignite your employees to live your brand. Empower them be a shining light of your brand promise and deliver it to your audiences daily!   In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service social media, digital marketing and branding agency digs into 15 ways you can empower your employees to power your brand!   Episode Highlights *Why building a brand architecture and strategy is the first step *Developing a business strategy and plan *How to conduct a brand advocacy pilot *Conducting an audit of employee social behavior *Inspiring employees to live your brand promise *Education and empowerment program *Securing necessary funding *Bridging the social digital divide with those not currently using social media  

Jason Seiden at Lunch with DriveThruHR at Lunch with DriveThruHR via Summer Brand Camp #sbrandcamp  @bryanwempen @williamtincup & @thehrbuddy DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @bryanwempen @williamtincup and @thehrbuddy The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr. http://www.drivethruhr.com/ http://www.facebook.com/drivethruhr http://www.linkedin.com/company/1651206 http://twitter.com/drivethruhr

On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.  This episode is sponsored by PeopleLinx. Download their e-book: Everyone's in Marketing.

Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scaleare transforming advertising, and brands will need to move with the market.Related articles across the webMobile Advertising Your Customers Will LikeThe End Of The Smartphone? What Technology Will Replace Smartphones And Tablets?Welcome to 'Talking Mobile' the MMA UK BlogMust-Follow Rules To Promote and Monetize Your Mobile AppMobile Platforms for Developers and BrandsLoopMe Wants Less Noise In Mobile Ads, Gets $500K Seed Round Led By Ex-AdMob MD Russell Buckley For Its Inbox SolutionMMA Board Members Have High Hopes for Mobile Marketing This YearFuture of Mobile: From Smartphones to Apps to UsageMMA Board Members Have High Hopes for Mobile Marketing This YearMobile Couponing and Tracking Personalized Offers

In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform. Download the full case study here.  Tune into the video version of the Social Business Engine show on YouTube. To your social business success!  Bernie Borges Find and Convert

Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: How to identify your brand advocates. The ultimate question for customer loyalty. How to use the advocate marketing playbook. How to get advocates to recommend and share.

Your employees play an important role in your brand story. Creating brand advocates first to achieve holistic messaging. Listen.