Field Tested

Episode #4 of Field Tested brings you the cold hard facts of the roof coating industry. Host Jesse Martinson shares what the roof coating industry looks like from an expert point of view and discusses the most prominent issue he sees within the industry. He talks about a recent client case study that demonstrates how the wrong product wastes time and money, and later, Jesse shares how the wrong product can impact your business and how to find the right roof coating to protect your business.  Big Three from Episode #004: Know what you’re buying Go to a products website and dig for the technical data Know the perm rating number the lower the better – below 1, think 0.999 or even lower Time-stamped Show Notes: 1:03 – Jesse highlights the roof coating landscape in the industry from an expert point of view 2:51 – This is the biggest issue that the coating industry has across the country 4:28 – Jesse shares a recent warranty case study that happens way too often to many clients and contractors he works with 8:52 – How to understand what kind of roof coating you’re buying 9:49 – This is the number one thing you need to know when choosing a roof coating 13:05 – How the wrong product will impact a contracting business Resources/Tools/Links Mentioned in This Episode: https://surecoatsystems.com The science behind the SureCoat Systems Product Line: https://surecoatsystems.com/the-science-behind-our-single-ply-roofing-formula/

[vc_row][vc_column][vc_column_text]How do you know if a product you’re installing on a customer’s roof is really waterproof? Will you have to repair a failed installation or have you been dealing with these failed types of installations already? In this episode of “Field Tested”, SureCoat Innovator Jesse Martinson details the importance of perm rating, an essential waterproofing tool that’s not widely known. He discusses what the rating system looks like, how to use this rating to scope out the best of the best when it comes to waterproofing, and details the damage a not-so-waterproof product can do to a building. Jesse has witnessed many failed projects relating to poor perm ratings. It’s time to listen in and boost your business by waterproofing the right way. Top Two From Episode #003: Protection from the Sun is important, but waterproofing is crucial The lower the number, the better – think lower than 1 Time-stamped Show Notes: 1:08 - Why is perm rating so important? 2:20 - Jesse breaks down the importance of the perm rating number system 4:14 - Why is SureCoat’s perm rating number so important? 5:55 - Jesse discusses how they engineered SureCoat with this industry-leading perm rating 8:00 - Project Case Study: The Importance of perm rating - in the field examples Resources/Tools/Links Mentioned In This Episode: https://surecoatsystems.com The science behind the SureCoat Systems Product Line: https://surecoatsystems.com/the-science-behind-our-single-ply-roofing-formula/ Permeability – How Much Moisture Should Really Get Through Your Roof? Hint: The Answer is NONE.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]In this episode of Field Tested, host Jesse Martinson introduces listeners to SureSet, the fast drying SureCoat roof coating that can be used as a base coat. Jesse discusses how this product was developed out of necessity while struggling to complete jobs due to certain weather conditions. He addresses some of the science behind this quick dry formulation and shares some interesting “Oh NO!” case studies when using and testing the SureSet product that ultimately demonstrates how SureSet quickly became a win in the field. Top Take Away From Episode #002: Weather is always a factor especially in certain parts of the country. But within reason, you can use this product most days without worrying about the drying time. Time-stamped Show Notes: 0:33 – The reason for the SureSet innovation 1:45 – The science behind SureSet 3:30 – Jesse discusses the benefits of SureSet 4:52 – Jesse shares a “Pacific Storm” case study 8:50 – Why SureSet is a product that can be used virtually anywhere in the country 9:20 – Jesse shares a contractor’s SureSet “Oh No!” moment Resources/Tools/Links Mentioned In This Episode: https://surecoatsystems.com The science behind the SureCoat Systems Product Line: https://surecoatsystems.com/the-science-behind-our-single-ply-roofing-formula/ SureSet: https://surecoatsystems.com/sureset-quick-dry-roof-coating/  [/vc_column_text][/vc_column][/vc_row]

In this episode of Field Tested, host Jesse Martinson introduces listeners to the SureCoat Roof System. Jesse starts out discussing how the product came to be and why its formulation is so crucial to its success in the field. He highlights how it is possible to do small repairs and install partial roof systems making it cost effective for property owners and managers. Jesse finishes up the show sharing some case studies of how the SureCoat Roof System avoided a tear off and protected millions of dollars in renovations. Big Three From Episode #001: Quality matters Do your research – Perm rating is important SureCoat is one of few products made in the country that is 100% waterproof Time-stamped Show Notes: 0:50 – How you’re waterproofing “wrong.” 2:33 – What perm rating is and why it matters. 3:55 – Why SureCoat is the proven solution – the foundation of the product. 4:40 – Jesse explains what a partial roof repair is and how it’s possible with the SureCoat product. 7:22 – How SureCoat changed Jesse’s business. 9:30 – Case Study: Roof repair protects million dollar renovations 12:20 – Case Study: No tear off foam roof repair on industrial buildings Resources/Tools/Links Mentioned In This Episode: https://surecoatsystems.com The science behind the SureCoat Systems Product Line: https://surecoatsystems.com/the-science-behind-our-single-ply-roofing-formula/ The SureCoat Roof System: https://surecoatsystems.com/surecoat-elastomeric-roof-coating/

In the first episode of Field Tested, SureCoat Systems’ innovator and Field Tested podcast host, Jesse Martinson, introduces you to the world of waterproofing and roof coatings through his eyes. Jesse shares his background and the challenges he faced coming up through the construction industry and what ultimately led him on his journey to formulating his own proven solution. Jesse also highlights why Field Tested will be your ultimate new resource for boosting business and implementing no-fail strategies. Time-stamped Show Notes: 0:40 – Who is Jesse Martinson? 2:10 – Jesse explains the challenges that spurred the start of his journey to SureCoat Systems 4:20 – Jesse shares how the SureCoat roof coating was born 6:33 – Why SureCoat? Why field testing is so key 7:15 – The SureCoat difference Resources/Tools/Links Mentioned In This Episode: https://surecoatsystems.com SureCoat Systems Product Line: https://surecoatsystems.com/surecoat-products/ The SureCoat Roof System: https://surecoatsystems.com/surecoat-elastomeric-roof-coating/