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Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward.AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don't is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we're seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won't replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you're a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.
EPISODE SUMMARYMost roofers chase leads. The best roofers build a brand.In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.EPISODE DESCRIPTIONRoofers are obsessed with leads.But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.That's called branding.In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.They break down:Why most roofers look the sameHow differentiation keeps you out of price warsHow mascots, billboards, trucks, and storytelling really workWhy “direct search” is the real scorecard for brandingAnd why marketing cannot fix broken operationsCrystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.If you want cheaper leads, better customers, and a business that's worth more than its trucks — this is where it starts.YOU'LL LEARNWhat branding actually means (it's not your logo)Why differentiation lets you charge moreHow branding and lead gen should run togetherWhy mascots work — if you commitHow to measure branding using direct searchWhy marketing exposes bad operationsWhen it's time to rebrandHow consistent branding lowers your cost per leadTIMESTAMPS00:00 – Why branding matters01:16 – What branding really is03:45 – Storytelling and emotional connection06:45 – Differentiation vs being a commodity09:02 – Brand personality and origin stories13:29 – Eminem Roofing case study17:16 – Rufus the Armadillo and mascots23:24 – When mascots work (and when they don't)29:47 – Ideal customer avatars and audits35:21 – How to measure brand ROI41:14 – Branding is a long-term commitment43:09 – Why marketing can't fix bad operations48:15 – When to rebrand53:45 – Final takeaways54:19 – How to reach CrystalRESOURCESLemon Seed Marketinghttps://lemonseedmarketing.comEmail: hello@lemonseedmarketing.comEmail: crystal@lemonseedmarketing.comLINKSWork with...
Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 Grab our FREE resource: The Foundation Series, Real strategies to build a business that runs (and grows) without chaos: https://bit.ly/3Yqzow5 -------------------------------------------------------------------------------- What if the refrigerant decision you make today determines whether you're ahead of the curve—or scrambling to catch up five years from now? Ben Middleton, National Sales Training Manager for Goodman, Amana, and Daikin, has spent nine years helping contractors navigate the biggest shifts in HVAC. In this episode of The Successful Contractor, Ben breaks down why Daikin chose R-32 over 454B, what that means for your business, and why the contractors who embrace change now will dominate their markets. But this conversation goes far beyond refrigerants. Ben shares how Daikin is revolutionizing HVAC training with virtual reality—yes, actual VR headsets that eliminate distractions and boost retention. He reveals a game-changing rebate tool that finds all 2,000+ utility programs and files the paperwork for you. And he delivers a powerful message about thriving in what he calls the era of 'perma-uncertainty.' What You'll Learn in This Episode: • Why Daikin chose R-32 over 454B—and the real-world benefits contractors are seeing (smaller units, lower cost, proven since 2012) • How to use Daikin's free VR training to get new techs job-ready faster • The Daikin Energy Rebate Center—a tool that finds all available rebates and files the paperwork for homeowners • Why the $2,000 IRA heat pump rebate is going away—and how to use that urgency to close more sales NOW • The financing shift: why 15-year loans are now beating 0% interest (and what it means about affordability) • Ben's 'perma-uncertainty' framework—why NOW is the time to innovate, test, and push the envelope • Why Ben says 'the days of the cube-style unit are numbered'—and how to position yourself as the innovator in your market • Critical advice: have 3-6 months of operating capital in the bank Ben also hosts his own podcast, Accelerated HVAC Success, where he brings in vendors, contractors, and product managers to share what's working right now. Check it out on YouTube: https://www.youtube.com/@AcceleratedHVACSuccess Resources Mentioned: • R32Reasons.com - Learn why Daikin chose R-32 • HVAC Learning Campus - Free on-demand training and VR simulations • Daikin Energy Rebate Center - Find and file utility rebates automatically Whether you're evaluating refrigerant options, looking for better training tools, or trying to figure out how to close more sales in a tight economy—this episode delivers actionable insights you can use today. Watch now on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. Chapters: 00:00 - Meet Ben Middleton, National Sales Training Manager at Daikin 02:15 - Time Is the Biggest Barrier to Training 06:28 - Ben's Journey: From Aeronautical Engineering to HVAC Training 09:45 - The Ripple Effect of Great Training 11:41 - Accelerated HVAC Success Podcast 14:36 - Why Daikin Chose R-32 Over 454B 18:30 - R-32 Is Proven Since 2012 19:00 - Market Response to R-32 21:55 - The Financing Shift: 15-Year Loans vs 0% Interest 23:26 - Daikin's Core Value: Absolute Credibility 26:37 - The Days of the Cube-Style Unit Are Numbered 27:50 - Daikin's Training Resources & HVAC Learning Campus 30:50 - The Daikin Energy Rebate Center 31:20 - The $2,000 Heat Pump Rebate Is Going Away 33:49 - VR Training: The Magic School Bus for HVAC 37:15 - Why Retention Is Higher in VR 40:13 - Perma-Uncertainty = Innovation Opportunity Show Notes The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,200+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/
EPISODE SUMMARYThis episode was recorded during the roofing boom—when being busy hid bad numbers. Today, work is slower and margins are tighter. Dave explains why job costing is now the difference between surviving and disappearing, and why “gut feel” leaves contractors broke even even when they're busy.EPISODE DESCRIPTIONThis interview was recorded a few years ago when the roofing market was on fire. Phones were ringing, jobs were everywhere, and being busy hid a lot of sins.Today it's different.Jobs are harder to get. Margins are thinner. And the contractors who don't truly understand their numbers—what jobs actually make money, what crews are profitable, what their real labor cost is—those companies won't survive this market.I hear it every week:“Dave, we're working like crazy… but there's never any money in the bank.”That's not bad luck. That's no job costing.Successful contractors job cost every job. Unsuccessful ones run on gut feel—and in this market, gut feel will put you out of business.In this conversation, Dave Sullivan sits down with construction finance expert Leslie Shiner to break down the simple job costing system profitable roofers use to protect margins and make real decisions.You'll LearnWhy “gut feel” lies—and cash proves itThe real reason busy roofers still have no moneyHow to calculate true labor cost (labor burden)Paid hours vs billable hours = labor utilizationWhy labor overruns destroy profit faster than materialsHow estimate vs actual fixes bad pricingHow to see which crews and job types make moneyTwo KPIs every roofer must trackTIMESTAMPS00:00 – Why this matters now02:20 – Gut feel vs real profit06:20 – What job costing actually means10:15 – True labor cost & labor burden17:30 – Labor utilization explained24:15 – Estimate vs actual the right way30:25 – Fixing downtime & productivity36:40 – Sales to production handoff40:35 – KPIs that matter44:15 – Improving your systemRESOURCESShiner Group: https://www.shinergroup.comFree Labor Burden Calculator (on Leslie's site)LINKSWork with Dave / Mentoring: https://theroofercoach.com/mentoring/Free resources: https://theroofercoach.com/resources/Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business?Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofercoach.com/planWatch on...
(January 15, 2025) Federal court upholds California’s new congressional districts. Judge skeptical on masked ICE agents after Minneapolis shooting. LAUSD students fall short of district academic goals, but improvements win praise. Where did all the American-born roofers go?See omnystudio.com/listener for privacy information.
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Stay ahead of the roofing industry changes. Download the 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
In the January 2026 Roofer of the Month podcast, host Alex Tolle sits down with Paige Boot of EAS Roofing for a look at what drives one of Pittsburgh's standout roofing teams. Paige shares how EAS Roofing built its reputation on craftsmanship, communication and a customer-first mindset in a market where homeowners expect clarity and consistency. The conversation offers a window into the company's culture, its commitment to growth and the passion that keeps Paige and the EAS Roofing team raising the bar for residential roofing. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #EASRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
New Year's resolutions are a load of crap. Nothing changes just because it's January. If you want a bigger, better, more profitable business in 2026, it won't happen by chance. It starts in your head. In this episode, I'm sharing the five mindset shifts every trades business owner must make right now to stop coasting, stop repeating the same results and finally build serious momentum, money and freedom.If you're ready to stop waiting for success and start creating it, this episode is unmissable. This is where everything changes.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. 5 essential areas to start working on to shift and change your mindset2. How to get your mojo back and become fuelled with motivation and energy3. Introducing a powerful morning and evening routine to form good habits 4. 4 Zones of personal growth that you need to break through to move levels 5. How to avoid self sabotage, limiting beliefs and kill the devil on your shoulder BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme LeadZilla - Marketing and Sales Software: Start your 14 day free trial nowServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Go from marketing chaos to marketing confidence, book a call with our team to learn how.If your roofing company's marketing didn't produce the results you expected in 2025, you're not alone — and it's probably not because you “didn't spend enough.”In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.If you're a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.Key Takeaways for Roofing Company Owners✔️ Why AI broke “set it and forget it” marketing✔️ How PE-backed companies are driving up ad costs✔️ Why homeowner trust is lower than ever✔️ The 80% rule that's changing buying behavior✔️ Why generic ads and stock content no longer work✔️ What “Five Mile Famous” really means in 2025✔️ How poor tracking hides wasted ad spend✔️ How smart companies double down on what worksTimestamps00:00 Why roofing marketing failed in 202501:38 Reason #104:34 Reason #206:51 Reason #308:32 Reason #409:56 Stop spraying and praying10:45 Tracking what actually matters11:54 The 4 reasons recap12:29 Accountability beats tactics13:08 Book a marketing clarity callConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers
Most roofers won't like hearing this—but they need to.In this Christmas-week episode, we break down the uncomfortable future of the roofing industry and why most small roofing companies won't survive the next 10 years unless they start taking marketing seriously right now.???? You need to listen up. ???? Want help or have questions? Reach out we're happy to talk shop, educate, and help roofers who are ready to get serious. https://www.roofingwebmasters.com/
Discover why Colorado roofs age faster than anywhere else and learn the three climate factors destroying your shingles right now. Expert insights reveal hidden storm damage, insurance claim secrets, and proactive strategies to extend your roof's lifespan. Peak to Peak Roofing & Exteriors City: Denver Address: 4155 E Jewell Ave #1100 Website: https://peaktopeakroofing.com/
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James will DEFINITELY get a stern, "I told you so" from his wife and he's probably thrilled to be alive to hear it in this Setting the Bar story! Source: https://www.fox13news.com/news/tampa-first-responders-rescue-86-year-old-man-blowing-leaves-off-roof
Follow Dom and Matt on Instagram @dominiclatour and @mattrousecomedy. Check out their podcast "Brain Beavers". If you would like to support the podcast on Patreon, you can do so at the link below. Cheers x https://www.patreon.com/CHIEFCAST
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This episode sponsored by Name That Shingle and John The Roof Pro LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this eye-opening Dropping Bombs episode, material ID expert and roofing consultant John Senac (aka The Roof Pro) exposes contractor vandalism, private equity opportunities, and the $10–20M exit strategy hiding in the roofing industry. From disrupting a monopoly out of his garage to processing 25,000 material samples yearly, Senac reveals how broke contractors become millionaires—and why now's the time to strike. John drops hard truths on roofing scams plaguing homeowners, why relationships beat transactions every time, and how AI is revolutionizing construction material analysis. If you're ready to dominate overlooked industries or exit your trades business, this is your blueprint to stop chasing money and let wealth chase you by solving real problems in overlooked markets.
Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon PlumbingGuest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon Plumbing Website: https://HalfMoonPlumbing.comIn this episode of The HVAC & Plumbing Hustle, Tim talks with Dustin & Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit $10M+ in plumbing-only revenue, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible.What We CoverHow Half Moon Plumbing went from stagnant to scalingThe mindset shift behind their $3M → $10M breakthroughThe marketing leap that changed everythingWhy technical excellence became a growth limiterBuilding leaders internally as they scaledTheir in-house technician training universityCulture challenges at $10M vs. $3MWhy strategy + intention beats relying on skill aloneThe personal growth required to grow a company
Want to start a $1M side hustle? Get 100+ ideas here: https://clickhubspot.com/gtb Episode 769: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Sheel Mohnot ( https://x.com/pitdesi ) about $10M business ideas you could be early on. — Show Notes: (0:00) Intro (3:42) 50-year mortgage (11:22) #1 - AI Yard Vision (15:02) #2 - AI Pool Vision (24:05) #4 - Peptides (35:43) #5 - eHarmony for Surrogacy (44:13) #6 - EMS - not the one you're thinking (55:53) #7 - Prediction Marketplaces (56:30) Books are a waste of time (58:13) Message the owner — Links: • BTV - https://www.btv.vc/ • DeepLawn - https://deeplawn.com/ • Roofer - https://roofer.com/ • Hone - https://honehealth.com/ • Katalyst - https://katalyst.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //
Roofers everywhere are losing rankings because their SEO agencies use outdated tactics. This episode explains how DataPins builds real neighborhood-level proof that helps roofing companies dominate Google and get more organic leads.???? Want to dominate Google as a roofer and get more organic roofing leads????? https://www.roofingwebmasters.com/ ???? Need immediate help with SEO or rankings? Call our Nolen now: (800) 353-5758
2025-2028 Roofing Market Report: https://roofmarketreport.com/FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
This episode tackles a big industry gap: architecture schools barely teach specifications, even though they make up half of real-world construction documents. Dave, Steve, and Elias compare their own “learn-it-on-the-job” experiences with new efforts at Drexel and WashU, where students finally get a taste of Uniformat, MasterFormat, and the fundamentals of spec writing.They highlight how Conspectus is training the next generation—using markup reviews, real drawings, and hands-on mentorship—and emphasize that great specifiers don't need to start as architects. Roofers, English majors, contractors…all are welcome if they love details, problem-solving, and how buildings actually go together.The takeaway? Specs deserve a place in architectural education—and in more career paths than people realize.
Today, Dave Sullivan chats with Matt Tyner, who's the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You'll hear plenty of practical tips for growing your business in a sustainable way. If you're a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice.What you'll hear in this episode:Importance of effective lead capture and management for roofing contractorsDifferences in marketing strategies between HVAC and roofing industriesSignificance of brand building and community involvement in marketingThe role of traditional advertising channels (TV, billboards) in enhancing brand awarenessNecessity of tracking key performance indicators (KPIs) for marketing effectivenessImpact of customer experience and trust on lead conversion and retentionEvolving role of AI in marketing and customer interactions within the roofing industryStrategies for nurturing leads and maintaining customer relationships over timeThe challenges of marketing for multi-location roofing companies and the need for localized contentConsistent processes in soliciting customer reviews and optimizing SEOResources:Connect with Matt!Bonedry.comLinkedInmatttyner@bonedry.comConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.
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We're going to hear some new radio ads that we've produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them, and show you how "telling your story" is critical to marketing success.
Winter roofing might sound risky, but along the Texas Gulf Coast, it's more feasible than you think. Discover the most common seasonal service requests - and learn why proactive maintenance can save you money and stress.Visit https://galvestoncountyroofing.com/ Galveston County Roofing City: Kemah Address: 808 Anders Ln Website: https://galvestoncountyroofing.com/
Episode Resources: https://roofmarketreport.com/https://aitrustsignals.com/--------50% of homeowners now use ChatGPT instead of Google to find roofers.Not "will use." ARE using. Right now.It gives them 3 recommendations. That's it. With detailed reasons why.And AI referral traffic converts 6-12X better than Google traffic. Either you're in that AI answer... or you're invisible.I just sat down with Marcus Sheridan and he walked me through exactly why most roofing companies are invisible to AI, and the 6 fast fixes that will take you 20 minutes or less. Your competitors probably aren't doing this yet. You've got a 6-12 month window before this becomes table stakes.Those who move first will have a big advantage.I hope this puts you ahead of the pack. If you want to join a community of first-movers who are sharing their winning secrets to help each other dominate, then maybe the Roofing & Solar Reform Alliance is exactly what you've been searching for: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
https://galvestoncountyroofing.com/Discover whether roof inspections are truly free and learn to spot alarming scam tactics. Galveston County Roofing reveals the red flags homeowners need to recognize, from fabricated damage to storm chasers, plus insider tips for verifying legitimate contractors and protecting your biggest investment. Galveston County Roofing City: Kemah Address: 808 Anders Ln Website: https://galvestoncountyroofing.com/
Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
In the December Roofer of the Month podcast, Alex Tolle is joined by Bridget Wilson from Cardinal Roofing. Bridget shares how she found her way into the roofing world, the high-quality projects her and her team produce and the traditions that keep their crew connected. She opens up about challenges that have tested Cardinal Roofing's resilience, why homeowners can feel confident putting their trust in the company and what being part of the R-Club community means to her. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
Send us a textEpisode 140: The Death of a KY Roofer Ft. DianaWelcome back guest co-host Diana to this episode of Operation Evil! I'm so happy to have you back on the show!www.newspapers.comThe Paducah Sun, “Wife charged in Campbell”The Courier-Journal, “N. Ky. businessman slain in bedroom; wife, children unharmed”Lexington Herald-Leader, “Wife pleads not guilty to slaying”Lexington Herald-Leader, “Wife held in killing charged with tampering”Lexington Herald-Leader, “Business owner slain in his home”Lexington Herald-Leader, “Prosecutors seek 20 years for Bosley”Snapped, Season 5, Episode 2, “Amy Bosley”https://www.wlwt.com/article/kentucky-woman-murdered-husband-released-amy-bosley/40040149https://murderpedia.org/female.B/b/bosley-amy.htmhttps://youtu.be/m6lJ2DvkAL8?si=SW0B8qAQyGAVE1Ml https://youtu.be/YLRhvQV_5ro?si=EXibh8YveK1NzgSw Patreon: https://www.patreon.com/operationevilpodcastOperation Evil + : https://www.buzzsprout.com/1805554/subscribe Buy Me a Coffee: https://www.buymeacoffee.com/operationevil Link to Operation Evil Notebook for purchase: https://www.amazon.com/Operation-Evil-Notebook-Crime-Podcast/dp/B0BQY4RNRD/ref=sr_1_1?crid=1KD47LOHSZM1L&keywords=nyoka+johnson&qid=1677893619&sprefix=nyoka%2Caps%2C180&sr=8-1 Facebook: https://www.facebook.com/operationevil Email us! Operationevilpodcast@gmail.com Support the show
Too many roofers still think they can “trick” Google with backlinks, spammy blogs, or SEO geeks who promise fast rankings. In this episode, we explain why that doesn't work anymore. ???? Need help showing up on Google? https://www.roofingwebmasters.com/ ???? (800) 353-5758
ICE Raids are targeting roofers… And it's really prevalent in some cities like Chicago. Reports are coming in from former employees, competitors, upset homeowners, and even crew members themselves (you'll see why in the video).Attorney Trent Cotney joined me for this interview to give you the ICE Raid Playbook. Because he's been dealing with this daily for months and he predicts it will continue.Watch this video to know your legal responsibilities and rights.Everyone on your team should be prepared in case it happens on your jobsite. CONTACT TRENT COTNEY: trent.cotney@arlaw.comSocials: @trentcotney=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Pastor Alisha continues this series on Becoming and preaches out of Mark 2 and how God often sends people, before He sends answers.
In the November Roofer of the Month podcast, Alex Tolle sits down with Jose Castellanos of Bumble Roofing to discuss his journey into the roofing industry, the story behind Bumble Roofing and the values that set his team apart. From standout projects and team traditions to overcoming challenges in the field, Jose gives listeners an inside look at what makes Bumble Roofing trusted by homeowners and building owners alike. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #BumbleRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
Roofers! Don't leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25Grab your FREE Contractor Growth Method resource bundle: https://trybta.com/DL244To learn more about Breakthrough Academy, click here: https://trybta.com/EP244Whether it's being on the tools, selling jobs, or bookkeeping, we all have something in our business that we HATE doing—and for most 7 figure contractors, it's the relentless struggle with contractor cash flow and time management.The good news? There's a predictable way out of small business owner burnout.After working with over 1,900 contractors, we've learned there are six key systems that, once implemented, give owners the freedom to do whatever they want while truly mastering contractor scaling.
Roofers! Don't leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25Take our 5 minute quiz and get a custom Contractor Growth Scorecard today: https://trybta.com/DL243To learn more about Breakthrough Academy, click here: https://trybta.com/EP243 LMN, Greenius and SingleOps are three of the biggest names in landscaping software. After rebranding to Granum, CEO Mark Sedgley is on the show to talk about the bright future of the green industry.---What does it take to lead lasting change, not just inside your business, but across an entire industry?Today's guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.Mark's story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.In today's episode, we talk about his vision for Granum, and what he sees as the future of the green industry.Episode Highlights:- Learn why Granum, the amalgamation of LMN, Greenius and SingleOps was created, straight from CEO Mark Sedgley.- Understand Mark's entrepreneurial journey and how you can benefit from the lessons he's learned about leadership.- Get insight into the bright future of the green industry and the trades more broadly from someone who is actively working to improve and professionalize the space.Learn more about Granum: https://granum.com/00:00-Intro01:38-Mark's journey in the Green Industry10:52-Being an entrepreneur vs. being a CEO17:10-How to make the right decisions as a CEO23:26-The future of the Green Industry30:05-How to address change management in a rapidly changing industry33:44-About the Granum rebrand: how did LMN, Greenius and SingleOps come together?39:28-Finding balance as a high-impact CEO43:52-Wrap up
Meet Nolen Walker, founder of Roofing Webmasters and DataPins talk about the two powerhouse brands that have helped 500+ roofing companies dominate Google and AI search results since 2011.If you're a roofer, contractor, or home-service business owner, this story will hit home. It's about resilience, faith in your craft, and never quitting especially when it comes to marketing your roofing company online.???? Need help showing up on Google? Schedule a call today (800) 353-5758 https://www.roofingwebmasters.com/
Roofers are entering solar. Solar pros are adding roofing. How are these trades getting the training & resources required to level up and provide the appropriate level of service to homeowners? Is the future of residential solar trades consolidating int a new kind of contractor?In this RE+ 2025 live session, Nico sits down with James Mason, VP of Renewable Energy at ABC Supply, to explore the once-in-a-generation convergence of two massive industries—and why the right strategy (and the right partner) makes all the difference.From short-term wins to 30-year vision, James unpacks the lessons ABC Supply has learned over 40+ years of helping contractors grow and adapt. This conversation is loaded with honest advice, bold warnings, and real success stories from the field. If your business is stuck in survival mode—or if you're planning your next big move—you'll want to hear this.Expect to Learn:
Roofers! Don't leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25Take our five minute quiz and get your free custom Contractor Growth Scorecard here: https://trybta.com/DL242To learn more about Breakthrough Academy, click here: https://trybta.com/EP242 Some moments in life can completely shape the way we see the world. Hard lessons, key pieces of advice, or sudden realizations in the face of adversity. Today, Danny is opening up about four moments in his life that would become the mantras he uses to survive and thrive as a successful contractor, business coach and entrepreneur.Episode Highlights:Hear the story of how Danny went from a struggling dyslexic student to a successful paint contractor to the thriving founder and coach he is today.Understand the power of mantras in overcoming adversity, navigating relationships and staying calm under pressure.Benefit from Danny's vulnerability, as he opens up about the personal and professional mistakes over the last 20 years as an entrepreneur.00:00-Intro 01:16-Habit #1: F*ck it04:32-Habit #2: “How can I…?”07:32-Habit #3: Relinquishing control09:07-Habit #4: “It'll be fine.”11:15-Wrap Up
How do you take an electrical company from a basement startup to $2 million in revenue, earn 15% net profit, and do it all completely debt-free — in just two years? Meet Mory and Clarissa Belle, founders of Doctor Electric in Lexington, Kentucky, and CertainPath members who did just that. In this episode of The Successful Contractor, the Belles share how they went from burned out and overwhelmed to thriving business owners with a clear plan, powerful systems, and a rock-solid partnership — thanks to CertainPath. You'll learn how they scaled quickly, made key strategic changes, and built a company that reflects their values and vision. Whether you're in HVAC, plumbing, electrical, or roofing, this story will inspire you and show you how fast success can happen when you follow a proven path.
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Aaron Weinstein from Terial and Lauren Morely with RNG Roofing to discuss how the needs of commercial roofers have evolved when it comes to software. Aaron shares his perspective on traditional roofing platforms with Lauren sharing the need for a new way to manage roofing service and overall business with technology. The conversation touches on the increasing demand for integrated financial tools, the importance of consistent product updates and how a truly hands-on customer experience can lead to better client success. Aaron and Lauren also talk about best practices in software development and what support roofers actually need from their software solutions. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
Agencies aren't dying—bad processes are. In this candid chat, Tim Brown (Hook Agency) and Bruce Lefler (Best Roofer Marketing) break down how AI is actually changing roofing marketing: transparency & true ROI, owning your assets, service that doesn't vanish, AI voice agents for missed calls, and repeatable automations that compound results. Learn how to layer AI onto proven SOPs, build bounty-driven internal adoption, and keep the soul (customer service + creativity) while strapping on the mecha-suit. CTA: Book a strategy call with Hook Agency to deploy AI workflows that protect revenue and lift close rates.
How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving teams paid “thinking time,” RoofCon news, and realistic AI adoption benchmarks.
Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Today, host Dave Sullivan sits down with Remko Bloemhard, the founder of SuppTrax, a company that's changing the game for roofing contractors when it comes to insurance claim supplementing. Remko breaks down what supplementing really means (think: going back to the insurance company for those extra costs that often get missed in the initial estimate) and why it's such a crucial step for contractors who want to ensure they're getting every dollar they deserve.You'll hear Remko explain how the SuppTrax software makes managing these claims way easier, and how it can even sync up with the CRM systems you're already using. Plus, Dave shares some insights about his own mentoring program, designed to help contractors not just grow their businesses, but also boost profits and carve out more free time.If you're a roofing contractor looking to get the most out of your insurance claims and your business, this is one episode you won't want to miss!What you'll hear in this episode:Importance of supplementing in insurance claims for roofing contractorsOverview of the insurance claim supplementing processChallenges faced by contractors in managing insurance claimsDevelopment and features of a specialized supplement management softwareBenefits of faster payment and improved cash flow through supplementingIntegration of supplement management with existing CRM systemsStrategies for contractors to maximize insurance claim payoutsThe role of inside sales support in enhancing contractor operationsPersonal anecdotes and insights from industry experiencesResources available for contractors to improve their business practices and supplementing capabilitiesResources:Connect with RemkoInfo@supptrax.com(937) 869-1536www.supptrax.comFacebookConnect with DaveFree Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.
Today we're joined by Alejandro Reyes, a 7-Figure Roofing Mentor, to learn how to build and scale a successful roofing business. Alejandro shares his journey, strategies, and mindset that helped him reach seven figures—and how you can apply these lessons to your own path. Follow Alejandro!https://www.instagram.com/donalereyes/