Podcasts about roofers

Most roofing contractors believe there are only two ways to sell a roof: 1) Get a lead. 2) Sit at the kitchen table. Kody Landals proved there's a third. After building a roofing company around solar partnerships, the industry shifted overnight.  More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem. Instead of doubling down on the traditional model, Kody built a system that allowed homeowners to buy roofs over the phone. No kitchen table. No 2-hour in-home presentations. No driving across town for every estimate. The result? His company scaled to over $2,000,000 per month in roofing sales while dramatically reducing operational complexity. In this interview, Kody breaks down: • The exact moment that forced him to reinvent his business • How he sells roofs without traditional in-home appointments • The process homeowners actually prefer today • The systems that made scaling possible • Where contractors could start if they want to test this model Whether you decide to implement phone sales or not, this conversation will challenge some assumptions you may have about how roofing companies can grow in today's market. P.S. Kody is teaching RSA Members how to sell roofs over the phone just like he did. Would you like to learn how? https://rsa.pro/=============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Is your roofing business not getting enough calls????? https://www.roofingwebmasters.com/????(800) 353-5758 In this episode, we break down why roofing contractors struggle to generate phone leads even when they have a website, Google Business Profile, and social media pages.The problem usually is not “people are not searching.” The problem is that your roofing company is not showing up with enough trust, local SEO strength, reviews, service-area relevance, and conversion-focused content.We cover the biggest reasons roofers miss out on calls, including weak Google Maps rankings, poor website structure, thin service pages, bad tracking, lack of job photos, and not building enough authority in their local market.If you want more roofing leads, better Google rankings, and more calls from homeowners in your service area, this episode will help you understand what needs to change. Subscribe for more Roofer SEO, Google Business Profile, and contractor marketing tips. ‪‪@roofingwebmasters‬ Schedule a call with Nolen➡️ Visit info.roofingwebmasters.com for LEARN MORE! 

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591 $17 million in residential HVAC sales. One comfort advisor in Boise, Idaho. Here's how Cord Nichols sells the top-tier system — every time. Cord Nichols isn't a closer who shows up Friday with a quote book. He's a comfort advisor at Diamond Heating & Cooling in Boise, Idaho — and he's quietly sold roughly $17 million in residential HVAC, including $2.25 million last year alone. He's a 7x Crown Champion at CertainPath, the program's top sales tier. Cord didn't start in HVAC. His first sales job was door-to-door — security in his early twenties. He moved to Utah looking for a wife, found her, then sold solar door-to-door before the solar industry tightened in the mid-2010s. Wanting a trade he could "sink his teeth into" — and not be a one-trick pony — he approached Diamond cold. He'd never sold HVAC. But owners Rick and Sue Ellen hired him for his sales background. Today he's a Dave Ramsey debt-free dad of four (with a fifth on the way) who recently paid off his mortgage — all on residential HVAC sales. In this episode, Cord walks Bob Houchin through the exact playbook — every question he asks, every option he names, every word he uses — for turning a single in-home consultation into a top-tier HVAC sale. In this conversation, you'll discover: • The $17M reveal — and the on-camera moment where Bob puts the career number on record • Why Cord opens every options reveal by repeating the customer's own words back to them • The Kia-vs-Toyota framing he uses to explain tiered HVAC systems in 30 seconds • The "Is there any reason I can't ask for your business today?" close — and the three answers it always produces • Why Cord names options after the customer's hobbies (the "14-Point Buck" move) • The clipboard intro that disarms skeptical homeowners ("I'm just going to be taking some notes") • "I am your one throat to choke" — the post-sale handoff line that earns lifelong customers  Whether you're a comfort advisor working to break $2M for the first time, a sales manager building a residential HVAC playbook, or an owner trying to understand what consistent top-tier closing looks like — Cord's process is a masterclass in trust-first, conviction-led HVAC sales. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Guest Cord Nichols is a comfort advisor at Diamond Heating & Cooling — a family-owned, values-based HVAC company in Boise, Idaho, founded by Rick and Sue Ellen. After several years selling door-to-door (security in his early twenties, then solar in Utah and Idaho), Cord joined Diamond with zero HVAC experience and a strong sales background. He's now a 7x CertainPath Crown Champion with roughly $17 million in residential HVAC sales — including $2.25 million in his most recent year. He lives in Boise with his wife and four kids (with a fifth on the way) and recently paid off his mortgage as a Dave Ramsey debt-free family. Connect CertainPath: https://www.mycertainpath.com Show Notes The Successful Contractor Podcast is part of the CertainPath family. CertainPath is a business coaching program for residential HVAC, plumbing, electrical, and roofing contractors. For 25 years, we've helped contractors double their revenue, hit 20% net profit, and build teams that stay. With proven systems, professional coaching, software solutions, and a member community of 1,200+ strong — Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/

You want to close like an artist?You need to understand the psychology of closing, not just regurgitate word-tracks or one-liners. That means knowing what's going through the mind of the prospect so you can guide them on the journey in a supportive and helpful way.Closing like an artist means having authentic, natural conversations that flow into earning a homeowner's business. I'll show you how without being inauthentic, sleazy, or pushy. P.S. If you want to increase your close rates, you'll likely want training, practice, and feedback. You can do that on your own, with your company, or with expert guidance. If you want expert guidance, I'd love to help. Learn more: https://rsa.pro/P.P.S. Did you see the news? I joined the TAMKO family. We're re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speaker's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In this June 2026 Roofer of the Month podcast, Megan Ellsworth sits down with Anthony Ortega and Gonzalo Tellez of Viotell Metal Concepts to talk about craftsmanship, growth and what it takes to stand out in today's competitive roofing market. From custom metal fabrication to high-end architectural installations, they share how their team blends precision, innovation and pride in workmanship to deliver projects that turn heads and build lasting trust with clients. Tune in for this behind-the-scenes look at how these contractors are redefining modern metal roofing and building reputations rooted in quality and accountability.  Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up      Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss   #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Thinking about starting a roofing business in 2026 — or trying to grow the one you already have?In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today's market.John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with roofing contractors across the country through ProLine CRM. Together, Dave and John discuss the systems, numbers, leadership, marketing, customer experience, and technology that separate successful roofing businesses from the ones that struggle.They cover:Why profit matters more than revenueHow to reverse engineer your business goalsThe importance of branding and customer experience Speed to lead and follow-up systemsHiring and building a sales teamMarketing strategies that actually workCRM systems, automations, and KPIsWhat most roofing contractors get wrong when starting outIf you want to build a roofing business that's profitable, scalable, and less dependent on you — this episode is packed with practical advice.SPONSORS:SMA SupportAs your roofing company grows, the chaos usually grows with it: production tracking, supplements, admin work, scheduling, follow-up, and more.SMA Support helps roofing companies simplify operations with trained virtual assistants, inside sales support, CRM management, and back-office help so owners can focus on growing the business instead of constantly putting out fires.Learn more at:https://theroofercoach.com/smaProLine CRMMost roofing companies don't have a lead problem — they have a follow-up problem.ProLine CRM helps roofing contractors automate follow-up, manage pipelines, track leads, build proposals, and sell more jobs without the chaos.Learn more at:https://theroofercoach.com/prolineUse promo code DAVE50 for 50% off your first month.WEBSITE:https://theroofercoach.comYOUTUBE:https://www.youtube.com/@TheRooferShowLooking for guidance and accountability to help build a more profitable roofing business?Schedule a strategy call at:https://davesullivan.as.me/free-strategy-call About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Sales are harder to close right now… I'm hearing this from roofers all over the country because they are getting even tougher objections.Now, I know I've covered a lot of objections over the years, but this one's different.I just uploaded this brand-new, updated, and expanded 5-part objection handling masterclass.This new video is a more detailed objection handling training than previous versions.Because I break down the psychology in a deeper so you can confidently tackle whatever might come up.I'd recommend watching this together in your next sales meeting. I hope this helps you in 2026 because I know it's feeling hard out there right now. P.S. Strong training is especially helpful right now in today's challenging economy. I'd love to help you and your team earn more business. There's a few ways my team and I can help, and now cost isn't a concern. Did you see the news? I joined the TAMKO family. We're re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeFOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the speaker's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. The sales techniques discussed in this training are for educational purposes only. Some techniques, including any involving a buyer's right of rescission or cancellation, in-home appointment conduct, follow-up, and closing techniques, are subject to federal and state law and applicable state home solicitation sales acts, home improvement contractor licensing requirements, unfair trade practice statutes, including protections for elderly consumers and homeowners in post-disaster situations. Contractors are solely responsible for ensuring their sales practices comply with all applicable laws in their jurisdiction. Nothing in this training constitutes legal advice. TAMKO makes no representation that any technique discussed is compliant with the law of any particular state. Consult your applicable advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

In week's edition of the Flavors of Northwest Arkansas podcast, we talk with Alex Thaley of The Botanical at 8th and A in Bentonville, Botanical at City Pump in downtown Rogers, The Botanical in Fayetteville and formerly of the Artemis Temperance Lounge in Fayetteville. There's plenty to talk about with Alex, but before we do... FOOD NEWS!! Onyx opens their doors on the Bentonville Square in the Bentoville shared space. The popular Vagabond Coffee Bar will have a brick-and-mortar location soon! There's a new brewery opening soon in Rogers. We'll tell you about them! House 1830 is hosting their 2nd Night Market on June 2. Owner Binh Hoang will tell us why this year will be different! Happy 2 years to Black Howler Beer. We'll tell you what their plans are for Saturday and talk about how they got their name in today's Flavors Flashback! Happy first year anniversary to Lasang Pinoy! And now the hard part. We talk about the big round of closings that happened last week, and will be happening this week: Mong Dynasty, Love + Flour Bakery & Café, Kaleidoscope Café, OZ's Smokehouse, Flashback Pizza, and Artemis Temperance Lounge. Alex Thaley is the owner/operator of the Botanical bars in Bentonville, Downtown Rogers and in Fayetteville... He also owned the Artemis Temperance Lounge, and last week, after 5 months of operation, he closed it down. He'll tell us the story behind that. Also, the decision to leave corporate America to run a bar, OF COURSE he's got stories about that. Roofer, teacher, tech guy, business builder, and now bar entrepreneur... We talk to Alex Thaley, next here on the Flavors of Northwest Arkansas.

Guest: Tony Vincent — Owner, Ultimate Roofing | Ultimate Properties | Ultimate Tree Service | Ultimate Equipment Rentals Guest Links: Website: https://getultimateroofing.com | Facebook: Ultimate Roofing WVTony Vincent runs four businesses out of West Virginia and has built Ultimate Roofing into a $20 million operation with 100+ employees across 5 states, while quietly stacking $9 million in heavy equipment and 70 rental properties on the side. In this episode, he ranks the most lucrative home service industries for 2026, breaks down why he stopped chasing top-line revenue at 16% net, and pulls back the curtain on the systems that let him manage 100 people without losing his mind. The conversation also dives into the financing playbook that gets him to 90% financed jobs, why blown-in insulation and gutter guards are the secret weapons for landing premium roofs, and how a single $1 door hanger incentive turns laborers into canvassers.You'll learn:Tony's ranked list of the most lucrative home service businesses for 2026Why tree service has 75-80% GP and is one of the best businesses to add to roofingThe "less saturated = more lucrative" rule for picking your next tradeWhy he killed the fencing offshoot after 100 jobsThe 5-or-6-manager hierarchy that lets him run 100 employees from a distanceWhy titles motivate people more than monetary compensationThe low-base, high-KPI compensation structure used on every single employeeHow a $1 per door hanger incentive generates real referral jobsWhy he stopped chasing $50M revenue and dialed in at $20M with 16% netThe "control the supply chain" rule that drove his decision to drop fencing, gutters, soffit, fascia, doorsWhy his ad spend is $80K on Google for roofing vs $1K for equipment rentalsHow to use Service Finance for 90% financed jobs (and why Foundation is the wrong primary)The "what's your budget look like?" frame that closes more roofs like car salesWhy blown-in insulation and gutter guards at zero margin land $25K roofsThe 55% close rate that comes from giving away promotional itemsWhy most contractors should be financing every job over $10,000How his real estate portfolio (70 properties) became his retirement plan after stocks

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ Or call us at: (214) 453-1591 One man. Three trades. $7.9M in twelve months. Here's how Chris Roberts turns a $300 light switch call into a $100,000 job. Chris Roberts isn't a salesman. He's an electrician who learned to sell — and last year he closed $5.1M in electrical, $2.3M in plumbing, and $500K in HVAC personally. The plumbing total happened in roughly one month. He's the first double Crown Champion in CertainPath history. Chris runs sales for Bailey Plumbing, Safety First Electric, and Comfort Heating and Cooling — three companies operating under one roof out of San Jose and Morgan Hill, California. Chris started in the union, watching his electrician's check stay flat while his family kept growing. When the union got slow, he took what he thought was a short-term gig at Safety First Electric — installing, not selling. A few weeks in, the owner asked him to go run a sales call. He brought back $7,000 in signed work. By the end of his first month in sales, his check rewrote his understanding of what was possible. He called his wife and said, "I'm not going back to the union." In this episode, Chris walks Bob Houchin through the exact playbook — every word he uses, every door he opens, every shirt he wears — for turning a single service call into a six-figure multi-trade job. In this conversation, you'll discover: • The $7.9M sales reveal — and why most of the plumbing total came in roughly a month • Why Chris never says the word "finance" on a sales call (and what he says instead) • How a $300 light switch call becomes a six-figure rewire, re-pipe, and drain job • The "Two Costs and One Price" framework that crushes "I need to think about it" • Why Chris wears a different shirt on Day 2 — and what it sells • The 4-option pricing system that lets Bailey charge $70K for a rewire (when competitors price it at $25K) • Why he won't sell a re-pipe to a customer who doesn't need one — and why disqualifying like this builds trust  Whether you're a sales tech trying to break $1M for the first time, a sales manager building a multi-trade playbook, or an owner trying to understand what makes one rep close $7.9M across three trades — Chris's process is a masterclass in stacking trades without losing trust. Watch on YouTube or listen on your favorite podcast platform. And don't forget to subscribe to The Successful Contractor for more interviews that move the needle. About The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Guest Chris Roberts is the head sales manager at Bailey Plumbing, Safety First Electric, and Comfort Heating and Cooling — three home-services companies operating under one roof out of San Jose and Morgan Hill, California. A former union electrician, Chris transitioned into in-home sales his first year at Safety First, then took on plumbing and HVAC sales as the companies grew. Last year, he personally closed $5.1M in electrical, $2.3M in plumbing, and $500K in HVAC — making him CertainPath's first-ever double Crown Champion. Connect CertainPath: https://www.mycertainpath.com Show Notes The Successful Contractor Podcast is part of the CertainPath family. CertainPath is a business coaching program for residential HVAC, plumbing, electrical, and roofing contractors. For 25 years, we've helped contractors double their revenue, hit 20% net profit, and build teams that stay. With proven systems, professional coaching, software solutions, and a member community of 1,200+ strong — Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

You know those questions that are socially unacceptable to ask? Like, “How much is your tax refund?” You want to know so you can provide the best solution to your homeowner.So how do you find out without asking?You can use this technique called elicitation. Learn how in this new video.P.S. Did you see the news? I joined the TAMKO family. We're launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance by TAMKO™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/freePODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedInThe views and opinions expressed are based on the author's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Readers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts.Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

On this episode of Commercial Construction Coffee Talk (CCCT), we sit down with Casey Beaver from My Go-to Roofer to discuss the evolving commercial roofing marketplace, building trusted contractor relationships and what property owners should look for when protecting long-term building performance.From roof maintenance and storm damage to restoration strategies and preventative planning, Casey shares real-world insight into how roofing continues playing a critical role across today's commercial construction and renovation landscape.The conversation also explores customer service, project communication, industry challenges and why dependable roofing partnerships matter more than ever in today's fast-moving marketplace.Whether you are a building owner, facilities manager, general contractor, developer or property management professional, this episode delivers practical takeaways on protecting assets, extending roof life cycles and navigating today's roofing environment.Watch now and learn why strong roofing systems continue serving as one of the most important investments in commercial real estate.https://www.mygotoroofer.com/caseybeaver@mygotoroofer.comlinkedin.com/in/casey-beaver-507783a

Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a multi-trade home service operation now partnered with Infinity Home Services. In this episode, he gets practical about what actually changes when you join a private equity backed family of brands, why best practice sharing with 25 other roofing companies is the unfair advantage most owners don't have, and the operational details that separate a $4M roofer from a $10M+ company. The conversation also goes into adding trades the right way, why Werner doesn't chase storms, how Castle and Diamond metal shingles compare, what's actually slowing down GAF solar shingle adoption, and why a "divine discontent" customer expectation curve is reshaping the entire industry.You'll learn:Why "five mile famous" beats trying to be a regional powerhouseHow to add metal roofing, gutters, siding, and windows without breaking your opsWhat private equity actually changes (and what stays the same)How 25 brand presidents share best practices daily across IHSWhy collecting accounts receivable matters more in winter than you thinkHow to pick a second location and the first two hires that matterThe "law of the lid" that keeps owners stuck at $3-5MWhy retail roofing beats waiting on storms (even in storm markets)How to treat roofing crews so they stay loyal to your brandJust-in-time material delivery vs full roof load: pros and consWhy the synthetic roofing market is only 2% (and what could change)The new GAF, Castle, Diamond, and Tesla metal products worth watchingThe Jeff Bezos "divine discontent" effect on customer expectationsWhy reading the same business books 3 times beats reading 30 new ones

RSRA has officially joined the TAMKO family.I know that might raise some questions. To answer them before you have to ask, and to show you what this means for you moving forward.It started in 2021 when I had a wild dream… I wanted to find a partner who would offer sales training, resources, and community collaboration to their contractors. And they needed to help provide even more value and resources to contractors than I could do on my own. I didn't know who it would be, or how it would happen. But one thing I knew for sure - if I was going to stake my own name behind them, we had to be value-aligned. And access to the resources needed to continue to be by application-only so we could maintain the standard.In 2025 I shared the idea with Members to reach out to their manufacturer or distributor to see if they'd support, sponsor, or reimburse RSRA Membership dues. And it worked! Some Members shared success.So it led me to creating a new Sponsorship Offering that would allow a manufacturer or distributor to cover RSRA Membership for their contractors. The day I put the new offer together I picked up the phone and called my good friend Jon Abernathy. Jon Abernathy joined the TAMKO team about 2 years ago after building and selling a very successful roofing company. He was previously what I would consider a ‘loyalist' to a different manufacturer. But after he saw the shift in TAMKO's product development (Titan XT® shingles specifically), leadership, culture, and desire to create a wildly valuable contractor program, he literally sold his company to join the team because he was so passionate about creating positive transformation in the roofing industry. Since he joined TAMKO, Jon had been calling on me to get involved, but I initially refused. So when I called him, I figured this would be a good way to find out who was leading the TAMKO team and what they were actually about. It would give me a ‘behind the scenes' peek. Jon was ecstatic and set up a meeting right away. Then, this happened… In December 2025, I had a conversation with their leadership team pitching them the idea of this new sponsorship option they could offer RSRA to top tier The TAMKO Edge® contractors.Seemingly without hesitation they said yes. So we moved forward together with this sponsorship package (and you may have seen the announcement in December 2025). I walked away from that meeting with a feeling I'd never had before. Like I had found my people. TAMKO was building something special, and how we do business was wholly aligned. They did not allow bad actors in their program, emphasizing members that are a good fit. So did I. They wanted to be the best and not the biggest. So did I. They wanted to find ways to provide even more value and resources to help contractors grow. So did I. I knew they were going to be my new partner, even if they didn't know it yet. A couple weeks later I booked a flight to their corporate headquarters to meet with the leadership team so I could share my vision of how we could create the training & growth community the roofing industry has been needing.What unfolded was a series of strategic conversations about how we could bring this vision to life. Today I'm proud to announce the official acquisition of RSRA by TAMKO. We are joining forces, I'm joining the TAMKO team, and we are relaunching what was known as The Roofing & Solar Reform Alliance into something even more special… The Roofing STRONG Alliance by TAMKO™ Because your company is only as STRONG as you are. And that's what we will continue to do differently - focus on developing STRONG people. I'm grateful for our RSRA team, the entire TAMKO team, our Mentors John Senac, Dashaun Bryant, Kody Landals, Jim Ahlin, and two new Mentors Jon Abernathy and Jon Broce, because we are all aligned on how we can continue to serve at an even higher level. But most importantly, I'm grateful for you and the amazingly generous and supportive contractors in our community who share and support each other inside what is now known as RSA. So, what can you expect from me moving forward? I'll be continuing to lead the community! My new role at TAMKO is putting me in a position to take value creation to the next level. Making these resources free for The TAMKO Edge® contractors is a dream come true, and I'm equally as excited about being in a position to do even more and go even bigger because of the additional resources and support of a team who is equally as passionate as me.I couldn't be more excited about our future together! What This Means for YouAll existing memberships continue until December 31, 2027 no matter whose shingles you sell. Same community. Same standards. Starting January 1, 2028, membership will be exclusively available to The TAMKO Edge® contractors.  Even more value is coming. Merging TAMKO's resources with the team behind RSRA, the training, content, and community you rely on will only grow.RSA Membership is now FREE for The TAMKO Edge® contractors. The dream I had in 2021 came true! You Might Be Thinking… I recognize that the response to this news may come with mixed emotions from excitement to frustration, and I'd like to address the ‘elephant in the room' head on. “But I don't want to join TAMKO”I've developed deep friendships and relationships with many Members over the years, and I recognize that some folks may be upset by my decision to choose an exclusive partner. My love and care for you and your success remain as strong now as ever before.This was not a decision I made lightly. I hired expert advisors, consulted with my team, and most importantly, did lots of soul searching to create this outcome.RSRA had been approached by multiple interested parties, many of which I had spent hours meeting with as we vetted each other. I chose to pursue TAMKO as my partner because I felt spiritually called to, even though they weren't aware that other companies were interested. In my new role, I'll continue to lead RSA as well as help shape the future growth of TAMKO as Director of Market Development and Channel Strategy.My hope is that you at least consider a conversation with TAMKO so you can be your own judge of who they are today, and know that I respect your decision either way.“RSRA used to be agnostic.”Choosing a single manufacturer may seem like I've ‘gone back' on my desire to stay agnostic, and I'm excited about it because we can now provide even more specific training and resources that are ‘plug and play.' Plus, we will all be able to ‘speak the same language' and be on the same team. “Will the community still be vetted?” Yes! The caliber of contractor and community standards will continue to be upheld.“You sold out.”I expect a few people may think that, and that...

Today's podcast is for all you roofers out there… and hey, even if you're not a roofer, listen to this anyway because the concept Rich is going to discuss is pretty darn cool. He's going to borrow the strategy of club memberships that is pretty common in the HVAC world, and bring it over into the world of roofers. Why would he do such a thing? Well… in talking to one of his clients, he realized that if executed properly, a roofer could promise a client that they would NEVER have to pay for a major roof repair or replacement again, EVER… which if you think about it, is a pretty strong value proposition. The key question, then, is "how do you execute it properly?"

Teatime with Miss Liz Presents: Bob Schober — The 9 Figure Roofer May 11th | 7 PM EST TitleFrom Homeless to Hope: Building Success Through Generosity TaglineSuccess means more when you use it to lift others in real time. Feature DescriptionThis powerful Teatime with Miss Liz welcomes entrepreneur and social impact creator Bob Schober, widely known online as the 9 Figure Roofer. From experiencing homelessness to building a nine-figure roofing company, Bob's journey is one of resilience, hustle, and purpose-driven leadership. But his story does not end with business success. Today, Bob uses his growing social media platforms to directly help people in need — offering financial support, employment opportunities, free roofs for struggling families, and hope for those who feel unseen. His videos are not about showing off success. They are about showing what success can do when generosity becomes action. Through raw honesty, real-life impact, and his t* The mental reality of starting from nothing* Building resilience through adversity* Using social media for real-world change* Why generosity matters more than image* Creating impact in real time: Introduction for Live Show“Welcome, inspire whose journey from homelessness to success is now helping others rebuild their lives through generosity, action, and hope. ”Closing SummaryBob's story reminds us that success is not measured only by what we build for ourselves, but by what we are willing to give back to others. From homelessness to helping families in need, his journey shows that resilience, purpose, and generosity can create ripple effects far beyond dBob Schober is an entrepreneur Entertaining Favorite ColorBlue His T-E-AInspiring generosity in real time#FlexGenerosityThree Words/Phrases That Share His Story* Homeless* Hustle* Nine-figure success Social Media & Links* Instagram – 9 Figure Roofer* TikTok – 9 Figure Roofer* YouTube – 9 Figure Roofer* Facebook #TeatimeWithMissLiz#FlexGenerosity#9FigureRoofer#FromHomelessToHope#MakingADifferenceOneCupAtATime

Book a free strategy call with CertainPath to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 On a roof at 17 in 90-degree heat. Eight years later — Crown Champion at his family's Pennsylvania roofing company with $2 million in personal sales his first full year. Mostly replacements. Plus a few full-house exterior packages topping $100K. Mast Roofing & Construction in Oley, PA has been around 30 years — Seth's dad started it. Seth grew up putting together sales folders in the family barn, mowed the property when his dad finally built a real building, and went full-time on a roof crew at 18. A year of installs. A year as a repair tech under Mast's top performer. And almost by accident, he slid into a sales seat when another rep wouldn't run a townhome. Eight months later — Crown Champion. By twelve months — $2M sold. In this conversation, you'll discover: The 3-option close he learned in CertainPath's Service Essentials class — and why it ends every pitch Why he never pre-judges a trailer (or a mansion) — and what to look at instead The "30 minutes on the pictures" inspection that doubles as authority-building The mold-decking story he uses to pre-empt the attic objection before he ever walks upstairs The single line — "if you had this shingle on here, I would probably not be sitting right now" — that handles cheap-shingle objections in one sentence His first-question close: "They've already decided. It's just when and who." Why his close ratio jumped 10% the first time he went to a CertainPath training Whether you're a roofing rep trying to break your first $1M, a sales manager building a training program, or an owner trying to understand what makes a young rep close like a veteran — Seth's process is a masterclass in education over pitching. 

For almost fifteen years, Dan Barger grew Apollo Plumbing the hard way — no price book, no P&L, no real read on his margins. His financial reporting system was opening the bank account and hoping. Today, Apollo does $8 million a year in residential plumbing. What changed? On this episode of The Successful Contractor, host Bob Houchin sits down with Dan — owner of Apollo Plumbing in Marysville, Washington — for the honest version of a twenty-year run. You'll hear: Why a broken water heater turned Dan into a 20-year plumber. The moment Dan realized his “financial reporting system” was costing him money. Why 60–70% of Apollo's marketing spend goes to radio — and what it buys. The comp model Apollo switched to last year — and what it did to close rates. The one thing Dan wishes he'd done seven years sooner. Where Dan's taking Apollo next. If you're running a contracting company, Dan's story will sound uncomfortably familiar — and hopeful. Guest Dan Barger Owner, Apollo Plumbing — Marysville, WA Host & Show Host: Bob Houchin Show: The Successful Contractor, powered by CertainPath  CTA — Close of Description Book your free discovery call at mycertainpath.com. Enjoyed the episode? Please subscribe and leave a 5-star review on your favorite podcast player — it helps other contractors find the show. 

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

Guest: Brad Strawbridge — Founder, Capital City Roofing & BuilderLyncGuest Links: Website: https://builderlync.com/This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience. Brad Strawbridge walks through how he uses Claude Co-Work to build reusable workflows that automate everything from proposal creation to dispatching sales reps, how the teach feature lets you record clicks and turn any repetitive CRM process into a saved workflow you can trigger with a forward slash command or put on a schedule. He explains how he built Capital City University, a full training curriculum for roofing using Notebook LM with manufacturer materials and RCA-approved content uploaded as knowledge sources. The conversation also covers BuilderLync, an all-in-one CRM built specifically for roofers that replaces five or six separate tools, handling everything from AI-powered cold outreach and lead nurturing to scheduling, dispatching, supplements, bookkeeping, and payment collection. Brad shares his take on why newer roofing companies have a massive advantage right now by starting AI-first instead of trying to retrofit old processes, why the best way to use AI is to give it a ridiculous amount of context before asking for answers, and his five-year outlook on where roofing is headed with the Roofing Alliance bringing the trade into universities and driving technology adoption across the industry.

Are you a plumber or home service contractor trying to get more leads without spending more on ads? (877) 388-9884 ↔️ https://www.plumbingwebmasters.com/ In this video, I reveal the #1 AI trick top plumbers are using right now to double their booked jobs — without increasing their ad budget. You'll learn how AI tools for plumbers can automate follow-ups, generate SEO content, and help your plumbing business dominate local search — all in less time than your morning coffee break. Whether you run a plumbing company, HVAC business, or roofing service, this strategy applies directly to you. ✅ Works for solo plumbers and growing plumbing companies ✅ No tech experience required ✅ Start seeing results in 30 days Stop losing jobs to competitors who are already using AI. Watch now and get ahead.

Most roofing contractors don't have a lead problem—they're losing money in their follow-up, systems, and execution.In this episode, I sit down with Chris Diroll from SMA Support to break down 5 profit leaks that are quietly costing roofing businesses serious revenue.We cover:The 1-minute rule (speed to lead)Mining your CRM graveyard (rehash opportunities)Keeping your reps focused on sellingNeighborhood marketing for free leadsBuilding a referral system that actually workIf you fix these, you don't need more leads—you just need to convert better.LINKS:Take the Profit Leak Audit:https://theroofercoach.com/smaBook a Free Strategy Call:Schedule NowProLine (Recommended Tool):https://useproline.com/Watch on YouTube:https://youtu.be/YVmloP2au3kAbout The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site with identity content, geo keyword architecture, and AI-optimized pages, backed by ongoing SEO that compounds over time. Rich also shares how AI has cut his agency's website pricing from $15–20K down to $5K while doubling the speed of results. If you're doing $2M or more and not building a permanent lead faucet, Rich has some thoughts on that too.

In this April 2026 Roofer of the Month podcast, host Alex Tolle sits down with Tim Garrison, founder and president of River City Roofing Company Inc., to explore what it takes to build a respected roofing business rooted in craftsmanship, trust and long-term relationships. Tim shares the story behind the company's growth, his leadership philosophy and how River City Roofing approaches residential and commercial projects with consistency and pride. The conversation highlights the importance of team culture, community involvement and delivering quality that stands the test of time. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up    Learn more about River City Roofing here! https://www.rooferscoffeeshop.com/directory/river-city-roofing-co Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss   #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

If I started a roofing company today, this is exactly how I'd rank top 3 on Google—without paying for ads.In this episode, we break down the 3-step system that actually works for roofers in 2026: ???? Want Every job becomes SEO fuel? Book a FREE Consultation today ???? (800) 353-5758 or ➡️ Visit info.roofingwebmasters.com for LEARN MORE! 

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/---Many roofers have been convinced that ‘branding' is investing.But in reality, they are practically lighting money on fire.Knowing what branding is, and what it isn't… Well, that's the first place to start. So I sat down with marketing expert Jim Ahlin for a brutally honest conversation.We uncovered the most expensive ‘branding moves' that roofers are making right now.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

Lindholm Roofing's Assistant Manager Mike Huston joins Jon Hansen to talk about damage after a storm. Plus, Mike answers listener questions. To learn more about what Lindholm Roofing can do for you, go to lindholmroofing.com or call them at 773-283-7675.

In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and powerful data sources like Eagleview imagery. Tools such as online estimators are not standalone solutions but strategic components within a broader marketing ecosystem designed to increase visibility, improve lead quality and drive measurable growth.    Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #Eagleview #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

Download the Roofing Market Report, 100% FREE: https://roofmarketreport.com/----- Most roofers are sitting on a goldmine and never use it.It is not another lead source.It is not another fancy tool.It is the real words your customers already say on calls, texts, and appointments.In this new interview, Michael and I break down 7 ways to use AI transcripts to drive sales, marketing, and higher close rates.When you know why homeowners call, what they fear, and what makes them say yes, everything gets easier.Your lead gen gets even better.Your sales process gets even stronger.Your close rate gets even higher.And if you are serious about using AI and real-world strategy to grow, that is exactly why committed contractors join the Roofing and Solar Reform Alliance: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

EPISODE SUMMARYIn this episode, I'm joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don't charge enough and they don't know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you're worth.EPISODE DESCRIPTIONMost roofing contractors don't go out of business because they can't sell.They go out of business because they don't charge enough, don't job cost, and don't know their real numbers.In this episode, I'm joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke.We cover:Why 9 out of 10 contractors go broke (and what the profitable ones do differently)The difference between markup and gross profit (and why it matters)Why job costing is non-negotiable if you want consistent profitHow to set pricing to cover overhead, owner pay, and net profitWhy “being competitive” is optional — but being profitable isn'tHow to market to the right customer so you can charge what you're worthCash flow and payment schedules: why contractors run out of cash even when they're busyBuilding a business that's actually sellable (systems + financials + profit)Connect with Michael Stone:Website: markupprofit.comConnect with Dave / The Roofer Coach:Free Strategy Call: Schedule NowFree Resource (1-Page Business Plan): theroofercoach.com/planText Dave: (510) 612-1450SPONSORS:✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.com✅ SMA Support — Virtual assistants for roofing companies (calls, admin, lead follow-up) → smasupport.us

Women in Construction Week is about more than just a recruitment campaign—it's about a workforce reality. Joining the America's Work Force Union Podcast is Krissy Webber, Business Manager of the United Union of Roofers, Waterproofers and Allied Workers Local 97 in Illinois. As one of the few women leading a construction local, Webber offers a blunt assessment of why the industry must evolve to meet modern labor demands. In this episode, we discuss: The Union Advantage: Why equal pay, healthcare, and pensions starting on "Day 1" make roofing a middle-class stabilizer. The Retention Gap: Why the "4:00 AM reality" of construction start times makes childcare the #1 barrier for women in the trades. Leadership Representation: Why having women in less than 1% of management roles stalls recruitment momentum. Career Transitions: Webber's shift from the burnout of retail management to the security of a union career. Webber's message to women is simple: The trades are a present workforce necessity, not a future goal. Get involved, find your allies, and start building your retirement today.

 In this May 2026 Roofer of the Month podcast, host Alex Tolle talks with Michael Black and Aaron Vento of Sutter Roofing about what it takes to lead a large commercial roofing company with consistency, accountability and a long-term mindset. The conversation explores how Sutter Roofing approaches safety, workforce development and operational excellence while maintaining strong customer relationships across complex projects. Michael and Aaron also share insights on leadership growth, industry challenges and what continues to drive their team forward in a competitive market.  Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #SutterRoofing

Build your 2026 roofing marketing system the right way (aligned with Meta's Andromeda update):

The companies I ‘secret shopped' asked me to do it because I offered to give them personalized coaching feedback (and they gave me permission to use the recordings). This is the kind of feedback we give each other inside RSRA. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591Grab our FREE resource: The Foundation Series, Real strategies to build a business that runs (and grows) without chaos: https://bit.ly/3Yqzow5────────────────────────────────────────────────────────────────────────────────“How did I do this before?”That's the number-one thing ServiceTitan hears from contractors after they make the switch. And now, ServiceTitan and CertainPath are officially partnered—which means the best coaching in home services just got paired with the most powerful software platform in the industry.In this episode of The Successful Contractor, Bob sits down with Joseph Morales and Phil Stern from ServiceTitan—recorded live at CertainPath's Eagles' Summit—to unpack what this partnership means for contractors, what's new with ServiceTitan's Pro Products, and why the AI revolution is already changing how you dispatch, market, and grow.Joseph has spent four years on the road meeting contractors face-to-face. Phil came from 12 years at Google, where he worked on AI solutions and partnerships with brands like Wells Fargo and Ford. Together, they break down ServiceTitan's biggest announcements—from the commercial and construction expansion to the AI-powered Dispatch Pro that's already proving your gut instincts wrong.What You'll Learn in This Episode:•        Why ServiceTitan and CertainPath partnered—and why Phil says “CertainPath's model was a perfect fit”•        The “How did I do this before?” moment—what contractors consistently say after adopting ServiceTitan•        How one contractor was spending 4 hours a day tracking time through email—and how geo-fencing automation eliminated it overnight•        Dispatch Pro: the AI tool that's matching the right tech to the right job for profit—and proving that your “best guy” isn't always who you think•        Marketing Pro: the most-adopted Pro Product, with smart campaigns, UTM tracking, reputation management, and AI-powered ad optimization•        Scheduling Pro: how to automate maintenance contract bookings and online scheduling—straight into your ServiceTitan dashboard•        Atlas and Titan Intelligence: ServiceTitan's new AI-powered voice and dispatching tools•        Titan Score: how ServiceTitan grades your software usage and tells you where to expand next•        The commercial and construction expansion: why contractors who dismissed ServiceTitan as “residential only” need to take a second look•        ServiceTitan's roofing push: the GAF partnership and growing adoption across trades•        CertainPath coach certification: 40–60 hours of training, full curriculum access, and demo accounts—so your coach knows the software inside and out•        Why ServiceTitan is “all in” on CertainPath events—not a one-and-done partnershipWhether you're already on ServiceTitan and want to get more out of it, or you've been on the fence about making the switch—this episode gives you the inside track on where the software is going and how CertainPath coaching is about to make it even more powerful.

Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward: https://call.contractordynamics.com/ytAI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don't is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we're seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won't replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you're a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.

Join RSRA to get feedback + coaching on your content: https://www.rsra.org/join/Joe's New FREE Course: https://course.contractordynamics.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

Download the Roof Market Report, 100% FREE: https://secure.rsra.org/roofing-market-report/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Markets rallied back into positive territory today, but the real risk-management lesson isn't the chart—it's behavior. Lance Roberts & Jon Penn unpack the “WD-40 & Duct Tape” framework: WD-40 reduces emotional friction when headlines and volatility try to lock up decision-making, and duct tape is the discipline that keeps your portfolio plan intact (allocation, diversification, rebalancing rules, time horizon, liquidity). We also hit real-life planning topics investors ignore until it's urgent—pre-nups, trusts, board liability, and why you shouldn't scrimp on estate planning. Because protecting wealth isn't just about returns—it's about structure, documents, and decisions made before stress shows up. 0:00 - INTRO 0:19 - Valentine's PSA & Earnings Recaps 4:25 - Markets Rally Back Into Positive Territory 9:21 - Christmas Lights, Roofers, & Racoons 12:31 - Engagements, WD-40, & Duct Tape 18:35 - Investors Getting Emotional w Markets 26:57 - When Should a Pre-Nup Be Used? 31:57 - Will a Trust Protect One's Assets? 39:27 - Don't Scrimp on Estate Planning 42:58 - Can I Get Sued on a Board of Directors? 45:22 - Updating an Estate Plan Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Senior Investment Advisor, Jonathan Penn, CFP Produced by Brent Clanton, Executive Producer ------- Register for our next Candid Coffee, 2/21/26: https://streamyard.com/watch/Wq3Yvn9ny5GV ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/EsweZ6GtMvI?feature=share ------- Articles Mentioned in Today's Show: "Speculative Narrative Unwinds" https://realinvestmentadvice.com/resources/blog/speculative-narrative-unwinds/ "Technology Stocks: Dead Or An Opportunity?" https://realinvestmentadvice.com/resources/blog/technology-stocks-dead-or-an-opportunity/ ------- Watch our previous show, "Technology Stocks: Dead… or the Next Opportunity?" here: https://youtube.com/live/dkvgydsdn-g?feature=share -------- The latest installment of our new feature, Before the Bell, "Market Signals Melt-up" is here: https://youtu.be/U5PtR83h4qs ------- Visit our E-book Library (no library card required!) https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #MarketMeltUp #SectorRotation #TechStocks #BitcoinAnalysis #BehavioralFinance #MarketVolatility #PortfolioDiscipline #EstatePlanning #WealthProtection

Markets rallied back into positive territory today, but the real risk-management lesson isn't the chart—it's behavior. Lance Roberts & Jon Penn unpack the "WD-40 & Duct Tape" framework: WD-40 reduces emotional friction when headlines and volatility try to lock up decision-making, and duct tape is the discipline that keeps your portfolio plan intact (allocation, diversification, rebalancing rules, time horizon, liquidity). We also hit real-life planning topics investors ignore until it's urgent—pre-nups, trusts, board liability, and why you shouldn't scrimp on estate planning. Because protecting wealth isn't just about returns—it's about structure, documents, and decisions made before stress shows up. 0:00 - INTRO 0:19 - Valentine's PSA & Earnings Recaps 4:25 - Markets Rally Back Into Positive Territory 9:21 - Christmas Lights, Roofers, & Racoons 12:31 - Engagements, WD-40, & Duct Tape 18:35 - Investors Getting Emotional w Markets 26:57 - When Should a Pre-Nup Be Used? 31:57 - Will a Trust Protect One's Assets? 39:27 - Don't Scrimp on Estate Planning 42:58 - Can I Get Sued on a Board of Directors? 45:22 - Updating an Estate Plan Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Senior Investment Advisor, Jonathan Penn, CFP Produced by Brent Clanton, Executive Producer ------- Register for our next Candid Coffee, 2/21/26: https://streamyard.com/watch/Wq3Yvn9ny5GV ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/EsweZ6GtMvI?feature=share ------- Articles Mentioned in Today's Show: "Speculative Narrative Unwinds" https://realinvestmentadvice.com/resources/blog/speculative-narrative-unwinds/ "Technology Stocks: Dead Or An Opportunity?" https://realinvestmentadvice.com/resources/blog/technology-stocks-dead-or-an-opportunity/ ------- Watch our previous show, "Technology Stocks: Dead… or the Next Opportunity?" here: https://youtube.com/live/dkvgydsdn-g?feature=share -------- The latest installment of our new feature, Before the Bell, "Market Signals Melt-up" is here: https://youtu.be/U5PtR83h4qs ------- Visit our E-book Library (no library card required!) https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #MarketMeltUp #SectorRotation #TechStocks #BitcoinAnalysis #BehavioralFinance #MarketVolatility #PortfolioDiscipline #EstatePlanning #WealthProtection

Have you spent money on AI tools this year?And your overhead has gone up, but your sales have not?I just sat down with Ryan Fontaine, an AI developer who's worked with Fortune 500 companies and government agencies worldwide. He's also built AI tools specifically for roofers like Roof Hawk and Storm Scout.If you're serious about using AI to grow your business, then watch this interview to learn:-The 5 best AI use cases for roofing companies.-What to use AI for, and what NOT to use AI for.-The highest leverage AI tools you should start using first (and it's different for every company). And if you want more… You can join us at the 2-day AI workshop we're hosting with Ryan next month. It's for RSRA Members-Only and we'll be inside one of the largest AI data centers in the country. This event is capped at 65 people and 40 spots are already taken. Become a Member of RSRA and ask about the AI event details: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591 

EPISODE SUMMARYMost roofers chase leads. The best roofers build a brand.In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.EPISODE DESCRIPTIONRoofers are obsessed with leads.But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.That's called branding.In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.They break down:Why most roofers look the sameHow differentiation keeps you out of price warsHow mascots, billboards, trucks, and storytelling really workWhy “direct search” is the real scorecard for brandingAnd why marketing cannot fix broken operationsCrystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.If you want cheaper leads, better customers, and a business that's worth more than its trucks — this is where it starts.YOU'LL LEARNWhat branding actually means (it's not your logo)Why differentiation lets you charge moreHow branding and lead gen should run togetherWhy mascots work — if you commitHow to measure branding using direct searchWhy marketing exposes bad operationsWhen it's time to rebrandHow consistent branding lowers your cost per leadTIMESTAMPS00:00 – Why branding matters01:16 – What branding really is03:45 – Storytelling and emotional connection06:45 – Differentiation vs being a commodity09:02 – Brand personality and origin stories13:29 – Eminem Roofing case study17:16 – Rufus the Armadillo and mascots23:24 – When mascots work (and when they don't)29:47 – Ideal customer avatars and audits35:21 – How to measure brand ROI41:14 – Branding is a long-term commitment43:09 – Why marketing can't fix bad operations48:15 – When to rebrand53:45 – Final takeaways54:19 – How to reach CrystalRESOURCESLemon Seed Marketinghttps://lemonseedmarketing.comEmail: hello@lemonseedmarketing.comEmail: crystal@lemonseedmarketing.comLINKSWork with...

EPISODE SUMMARYThis episode was recorded during the roofing boom—when being busy hid bad numbers. Today, work is slower and margins are tighter. Dave explains why job costing is now the difference between surviving and disappearing, and why “gut feel” leaves contractors broke even even when they're busy.EPISODE DESCRIPTIONThis interview was recorded a few years ago when the roofing market was on fire. Phones were ringing, jobs were everywhere, and being busy hid a lot of sins.Today it's different.Jobs are harder to get. Margins are thinner. And the contractors who don't truly understand their numbers—what jobs actually make money, what crews are profitable, what their real labor cost is—those companies won't survive this market.I hear it every week:“Dave, we're working like crazy… but there's never any money in the bank.”That's not bad luck. That's no job costing.Successful contractors job cost every job. Unsuccessful ones run on gut feel—and in this market, gut feel will put you out of business.In this conversation, Dave Sullivan sits down with construction finance expert Leslie Shiner to break down the simple job costing system profitable roofers use to protect margins and make real decisions.You'll LearnWhy “gut feel” lies—and cash proves itThe real reason busy roofers still have no moneyHow to calculate true labor cost (labor burden)Paid hours vs billable hours = labor utilizationWhy labor overruns destroy profit faster than materialsHow estimate vs actual fixes bad pricingHow to see which crews and job types make moneyTwo KPIs every roofer must trackTIMESTAMPS00:00 – Why this matters now02:20 – Gut feel vs real profit06:20 – What job costing actually means10:15 – True labor cost & labor burden17:30 – Labor utilization explained24:15 – Estimate vs actual the right way30:25 – Fixing downtime & productivity36:40 – Sales to production handoff40:35 – KPIs that matter44:15 – Improving your systemRESOURCESShiner Group: https://www.shinergroup.comFree Labor Burden Calculator (on Leslie's site)LINKSWork with Dave / Mentoring: https://theroofercoach.com/mentoring/Free resources: https://theroofercoach.com/resources/Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business?Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofercoach.com/planWatch on...

(January 15, 2025) Federal court upholds California’s new congressional districts. Judge skeptical on masked ICE agents after Minneapolis shooting. LAUSD students fall short of district academic goals, but improvements win praise. Where did all the American-born roofers go?See omnystudio.com/listener for privacy information.

This episode sponsored by Name That Shingle and John The Roof Pro LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this eye-opening Dropping Bombs episode, material ID expert and roofing consultant John Senac (aka The Roof Pro) exposes contractor vandalism, private equity opportunities, and the $10–20M exit strategy hiding in the roofing industry. From disrupting a monopoly out of his garage to processing 25,000 material samples yearly, Senac reveals how broke contractors become millionaires—and why now's the time to strike. John drops hard truths on roofing scams plaguing homeowners, why relationships beat transactions every time, and how AI is revolutionizing construction material analysis. If you're ready to dominate overlooked industries or exit your trades business, this is your blueprint to stop chasing money and let wealth chase you by solving real problems in overlooked markets.