It Takes Imagination

Food is ever-popular and everywhere. So how can content about food stand out and whet the appetite of food pros and consumers?

There’s a lot to borrow from the way modern journalists use social to find stories and sources, share details and distribute content, and interact with audiences.

Explore content marketing in the world of craft beer. Even if you don’t work in the beer industry, the lessons learned from the rise of craft beer storytelling are worth a listen.

Are you making the most of your email outreach? Get best practices—and the three words that’ll get readers to open any email.

On this episode, we cover one of everyone’s favorite topics, creativity—specifically creative leadership. How do you bring out the best in a creative team, from knowing when it’s the right idea, to the right brainstorm approach, to the best way to say “yes” and “no?” We get expert insight from Steve Wiens of Microsoft Story Labs.

On this premier episode of Imagination’s podcast, we take a thrilling spin through the world of the mighty content hub. We crack open a beer and get insider insight from two guys who have witnessed the evolution of their own work on the standard-setting Intel IQ, Luke Kintigh and Ken Kaplan. And we get laughs from our friend and second city alum Shad Kunkle.

It Takes Imagination explores big ideas and creativity in content marketing, over a beer. Each episode offers expert insights, creative solutions and practical smarts from content pros who live and make content marketing every day—host Kim Caviness, producer Chris Blose and the creative team at Imagination. Along the way, we get help from two staples of our hometown Chicago culture: craft brews for our guests and improv laughs from an alum of Second City.