Podcasts about content marketers

Neurodiversity isn't just a buzzword - it's a movement. And during Neurodiversity Celebration Week, the world is paying attention. But beyond awareness, what does true inclusion look like? How do we build a society where all minds can thrive?In this episode of The Essential Shift Podcast, Podcaster (and Content Marketer at Essential Shift) Mariah MacInnes interviews Laetitia, the founder of Understanding Zoe, to explore what it really means to create a more inclusive world for neurodivergent individuals. Laetitia shares her personal journey that led to the creation of this impactful platform, the biggest challenges and breakthroughs along the way, and the tangible steps businesses, schools, and communities can take to move from awareness to action.Whether you're an entrepreneur, a leader, a parent, or simply someone who wants to be part of the change, this episode will give you practical insights and real-world examples of how embracing neurodiversity makes our world stronger.If you LOVE the episode, don't forget to share it on your Instagram stories and tag me @essential.shift!✨Want to learn more about Understanding Zoe? CHECK IT OUT HERE✨KEY EPISODE TAKEAWAYSWhy Neurodiversity Celebration Week matters and how it's shifting global conversationsThe personal journey behind Understanding Zoe - and why this work is so importantThe biggest myths about neurodiversity that need to disappearHow businesses, schools, and individuals can go beyond awareness and create real changeSimple ways to take action and support neurodivergent individuals all year roundSHOW RESOURCESLearn more about Understanding Zoe – HEREFollow Understanding Zoe on TikTok - HERE Follow Understanding Zoe on LinkedIn - HEREJOIN THE CIRCLE to connect and grow with other entrepreneurs -  HEREFollow Laetitia on LinkedIn – HEREFind me on Instagram – HEREIf you enjoyed this episode, don't forget to share it on your Instagram stories and tag me @essential.shift!Bless it be.With love, Laetitia!

In today's episode of The SaaS CFO Podcast, we sit down with Madeleine Lambert, a seasoned expert in content marketing and the innovative founder of Originality AI. With a rich history in creating SEO-driven content, Madeleine brings her expertise to the forefront by addressing the challenges and opportunities presented by the rapidly evolving world of AI in content creation. Her company, Originality AI, offers cutting-edge AI detection and content validation tools, designed specifically for content marketers and agencies looking to maintain high-quality and authenticated content. As the content landscape continues to shift with advancements in AI, Madeleine shares valuable insights into navigating these changes, particularly in relation to SEO and Google's search algorithms. She delves into her personal journey, from founding Content Refined in 2016 to successfully exiting the business in 2022, all while staying ahead of the curve with AI-driven solutions. Listen in as she discusses the implications of AI-generated content and the strategies required to stand out in a crowded digital space. Join us for an intriguing conversation that includes a sneak peek into Originality AI's upcoming predictive SEO feature. Discover how combining technology with human validation is key to achieving superior content marketing strategies. Whether you're exploring AI's impact on content marketing or are part of the SaaS industry, this episode promises a wealth of insights and inspiration. Show Notes: 00:00 Content Refined: SEO to AI Transition 06:18 Google's Stance on AI Content 08:07 Google's AI-Generated Content Penalties 12:45 Detecting AI-Generated Google Reviews 14:22 Validating Platform Reviews' Challenge 17:52 Adopting Mixpanel for Department Metrics Links: Madeleine Lambert's LinkedIn: https://www.linkedin.com/in/madeleine-lambert-b6426aa9/ Originality AI's LinkedIn: https://www.linkedin.com/company/originality-ai/ Originality AI's Website: https://originality.ai/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

We're joined by​Aisha Owolabi​, a seasoned content marketer at ​Photoroom​ and founder of the ​Smarketers Hub​, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, ​Inside the Marketer's Room​, which compiles insights from marketing leaders worldwide. Here's what you'll learn in this episode:

It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too! -> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members. -> See which book written by a Grammy-winning record producer was Michelle's favourite book of the year! -> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer. -> Planning on writing a book this year? We've got the perfect recommendation for you! -> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth. -> Discover the counterintuitive secret to staying fulfilled and productive when you're feeling stuck or burnt out. -> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life. -> Plus, so much more!  Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: https://her-business.lpages.co/herbusiness-mastermind-eoi/ HerBusiness Network: http://herbusiness.com/ Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world): https://www.livrarialello.pt/en/home The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!).

The 2025 Content Formula To Remember is “Consumption+Conversations= Conversions” along with understanding how to use the “Content Matrix”.         In today's discussion we share “How To Be a Better Content Marketer in 2025 + Our XMas Gift To You”.   Make sure you have your note pads or apps out and listen to the full episode.   Keep taking action, pursuing personal excellence, and impacting lives!   In This Episode, we discuss: 2 Mindset Shifts For Content Marketing in 2025 How To Use The Content Matrix 30 Day Free Calendar on us   Follow Us: Instagram YouTube Attention: Icon Meals is offering 40% off your first order for Dynamic Lifestyle Podcast Listeners!   See all the delicious Meals and Goodies they have HERE  and use the Code: FITPROS when you checkout.     Attention Health Professionals & Coaches: "FREE 30 Day Conversation Starter Content Calendar”  See HERE   Attention Health Professionals & Coaches: "FREE Online Health Coaching Biz Scan + a 15 Min Business Consult”  See HERE   Free Online Workshop:   How driven health pro's/coaches break the chains of the brick and mortar and build an online health coaching business so they can create more impact, time freedom, and income   Watch Here   See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/how-to-be-a-better-content-marketer-in-2025-our-xmas-gift-to-you/  

My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, and health care. Allison Kade's writing has been published in several media outlets, including Fox Business News, Business Insider (now Insider), The Fiscal Times, The Huffington Post, Travel + Leisure, Lifehacker, The Travel Channel, and xoJane. In addition to her work as a content marketer, she is also a money coach who helps people with their personal finance and financial planning. Some topics discussed: What the right content marketing strategy can do for your business The current state of content marketing Utilizing AI in content generation (or not) and how AI will impact content marketing Combining a diverse array of interests and areas of expertise into your work Watch this episode on YouTube: https://youtu.be/jV7y6ZvHzFI?si=RcVWULvCKCBB7hwU  Connect with Allison Kade: https://www.linkedin.com/in/allison-kade-9007804/  Learn more: https://allisonkade.com/  Allison's appearance on Fox Business News: https://www.youtube.com/watch?v=nJBfBjIbvOk&ab_channel=FOX61

It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy, pondering whether AI can deliver more meaningful experiences than humans.Our exploration extends into the educational arena, where AI is both a boon and a challenge. AI can enhance learning but also presents obstacles to foundational skill development. We emphasize the vital balance between embracing AI's efficiency and nurturing essential human skills and relationships.About Andy Crestodina:Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.Over the past 24 years, Andy's provided guidance to 1000+ businesses. He's written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Top 10 Online Marketing Experts, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 25 Content Marketers, Express Writers/BuzzsumoTop 10 Social Media Influencers, Social Media ExplorerFollow Andy and Orbit Media on...LinkedIn: http://www.linkedin.com/in/andycrestodina/LinkedIn: https://www.linkedin.com/company/orbit-media-studios-inc./Facebook: https://www.facebook.com/orbitmediastudiosTwitter/X: https://twitter.com/crestodinaTwitter/X: https://twitter.com/orbiteersYouTube: https://www.youtube.com/OrbitmediaArticles Mentioned:Taco Bell and KFC's Owner Says AI-Driven Marketing Is Boosting Purchases (The Wall Street Journal) -- https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36Retailers confront trust issues as generative AI becomes commonplace (CX Dive) -- https://www.customerexperiencedive.com/news/retail-customer-trust-generative-bain-e-commerce/733018/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform's advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider. Topics and questions we covered in this episode include: The key skills every entry-level content marketer should focus on developing in 2025 The things that HAVEN'T changed in marketing (and probably won't) Shelagh's process for launching new product features How to prove that content is bringing in revenue and ROI? Shelagh's advice for finding (and getting) great marketing jobs The challenges people don't talk about when it comes to managing a team And more! Important Links You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Jonathan Gillham is the Founder/CEO of Originality.ai – they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI. They also specialize in AI detection technology. He is also the co-founder of Motion Invest where they help you buy and sell content sites quickly. Jon has been involved in the SEO and Content Marketing world for over a decade. His career started with a portfolio of content sites and he recently sold 2 content marketing agencies. Through these experiences, he understands what web publishers need when it comes to verifying content. Having been one of the earliest adopters of generative AI through his agency, Jon understood the wave of plagiarism problems that was coming, even before Chat GPT and GPT-4 were released. What you will learn How AI detection tools can identify AI-generated content in search results, with current estimates showing about 14% of Google search results are AI-generated. Why the rise of AI content creation is changing plagiarism detection and management, as AI-generated content becomes more prevalent than direct copying. In what ways AI tools like ChatGPT are increasingly being used for research and information gathering, potentially challenging traditional search engines like Google. What the ongoing debates are about the ethical use of AI-generated content, especially for sensitive topics like product reviews that could impact health and safety. How AI content creation tools are forcing companies to develop new strategies for content optimization, fact-checking, and maintaining editorial standards in an AI-dominated landscape.

⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡ In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs. As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty. In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling. Show Notes: MiloTree 6 Purchasing Triggers PDF Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Six Buying Triggers 1. Making Money One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive. For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity. Actionable Advice: Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation. Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success. Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers. 2. Saving Money The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses. If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better. Actionable Advice: Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run. Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately. Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive. 3. Saving Time The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities. Actionable Advice: Emphasize Efficiency: Highlight how your product can simplify tasks and save users time. Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly. Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product. 4. Moving Toward Happiness The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers. Actionable Advice: Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness. 5. Moving Away from Pain The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness. Actionable Advice: Identify Pain Points: Clearly identify the pain points your product addresses. Offer Solutions: Provide clear, actionable solutions to alleviate these pain points. Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product. 6. Raising Social Status The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive. Actionable Advice: Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field. The Importance of Your Customer's Transformation When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises. For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself. Actionable Advice: Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers. Showcase Before and After: Use before-and-after scenarios to highlight the transformation. Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product. Practical Application As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that's even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing. Actionable Advice: Evaluate Your Product: Assess your product to determine which buying triggers it aligns with. Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers. Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses. Case Study: MiloTree To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers: Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income. Cost-Effectiveness: The platform is designed to be affordable, saving users money. Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly. Happiness: The platform is designed to simplify the process for those who dislike complicated technology. Pain Relief: Users won't have to spend hours figuring out how to use the platform, alleviating frustration. Social Status: By helping users make money, MiloTree can enhance their social standing. Conclusion Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media. Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably. By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate

Jenae Thompson is a Content Marketer, Social Media Strategist, and Creative Director with five years of experience working in organic strategy, and in the Social Media and Digital Marketing space, as a Social Media Manager and Coach, Copywriter, Community Manager, Content Creator, Marketer, and Creative Director. Her humble beginnings as an Actor turned Social Media Manager led her to her true calling--coaching fellow business owners on the art of leveraging content. He has had and currently has the pleasure of working with companies and brands spanning various markets and fields across the United States, including Adwizar, PopViewers, Chelsea Market, and more. Her background in theatre and her certification as a Transformation and Life Coach aid her divine assignment, assisting entrepreneurs, public figures, and multi-million dollar companies worldwide. Connect with Jenae

Getting noticed as a real estate agent is hard... if you're doing it wrong. Eisey Sales does it the right way, by hyper-targeting the awesome multimedia content your clients want, to make sure it's right where they're looking for it. Learn how at https://eiseysales.clientcabin.com/app/info Eisey Sales City: Renton Address: 720 North 10th Street Website: https://eiseysales.clientcabin.com/app/info

The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration. ----- This week's links: The DNC Finally "Gets" Content Chick-Fil-A Launches Streaming Service Procreate Says No to Gen AI Snoop & Solo Brands Make Up Bananas Ink TV Deal NSYNC Takes Off w/Deadpool Integration ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.Don't miss this episode, whether you're a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.Learn more about Megan:Former Head of Content Marketing @ Reddit.Megan's Links:LinkedIn: https://www.linkedin.com/in/meganmorreale/Website: https://www.meganmorreale.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

We always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.  But there are always things that don't get shared. The logistics, the creative process, how yes we aren't perfect either.  So - let me share some of the things you might not know about content marketing and how you could use this knowledge to improve your efficiency.   If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ ⁠JOIN CONTENT BOOTCAMP AND GET YOUR STRATEGY REVIEWED BY ME (if you are the first 10) ⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

In this episode, Ashley sits down with Bjork and explores the journey from casual kitchen moments to creating a successful content business with his wife, Lindsay. Bjork shares valuable insights on evolving content strategies, digital marketing, and the importance of loving the content creation process. Practical advice is provided for those starting from scratch, emphasizing the significance of market research, picking the right platforms, and focusing on content quality.Bjork also discusses the shift from service-based beginnings to productized businesses and the importance of adapting to industry changes. This episode is a comprehensive guide for aspiring content creators and business owners looking to understand the dynamics of digital content and monetization.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

This episode of 'Content in the Kitchen' features guest Jess Cook, a storytelling and marketing professional with over two decades of experience working with notable brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald's. Jess shares insights into crafting compelling narratives that resonate with customers, build brand loyalty, and drive recognition.Learn how to build trust with your customers through telling the right brand story and strategies for engaging with B2B and B2C audiences. Jess also shares why it's so darn important to understand your audience, leverage customers' voices, and personalization in content marketing.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

มาเข้าใจความแตกต่างของสองกลุ่มงานอาชีพคอนเทนต์ในปัจจุบันกัน แบบไหนโฟกัสกับอะไร และแบบไหนมีข้อดี-เสียอย่างไร

This is for those who create content and hope for the best... Let's be more strategic with how we plan and execute the content. And no it isn't about creating a plan we never look at or don't use. It is about creating a process that allows us the time to think strategically. It is time to become a better marketer for your business. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.  ⁠⁠⁠ ✨ ⁠LEARN ABOUT THE I AM/WE ARE CONTENT QUEEN CAMPAIGN⁠✨⁠ KEY EPISODE TAKEAWAYS

In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms.Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the strategy of offering free tools to build a brand in this episode.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen', we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he's seen both of these updates do to websites and discusses strategies for recovery.This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen', we're joined by Purna, an award-winning author, content strategist, and marketer with a notable career, including being ranked as the leading influential expert by PPC Hero. Currently at LinkedIn, Purna shares her insights on building a content strategy centered around thought leadership, leveraging personal expertise to build trust and authority within the industry.  The conversation explores what thought leadership looks like within content marketing, emphasizing the power of authenticity, engaging topics, and leveraging platforms like LinkedIn to reach targeted audiences effectively. Purna further shares successful strategies for businesses and individuals aiming to distinguish themselves in competitive markets through trust-building and authoritative content.  Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.  Website: https://contentyum.com/ Socials: https://www.instagram.com/contentyumm/ https://www.linkedin.com/company/contentyum https://www.tiktok.com/@contentyum https://www.facebook.com/contentyumm https://www.youtube.com/@Content-Yum

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also shares insights on his content marketing journey, he highlights that these marketers are producers and not just writers and the value of evergreen content to meet ongoing audience needs.Connect with Mike:LinkedIn: https://www.linkedin.com/in/mikegoldberg1 Personal Website: https://www.mikegoldbergb2b.com Freshworks (Website): https://www.freshworks.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/DkNWsEo7MWkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming self-doubt, the intricacies of launching and scaling newsletters, and the power of repurposing content, like turning webinar Q&As into fresh articles. Masooma walks us through:Creative storytelling in B2B marketingStarting and scaling a newsletter and the potential benefitsOptimal timing for sending newslettersHer onboarding checklist for new clients, emphasizing the importance of understanding the client's goals and productThe concept of product led content and how it integrates the product's features into the content strategyInnovative Content Distribution and Repurposing/ Remixing ContentUtilizing subject matter experts (SMEs) from webinars to create expert round-up content relevant to the target audienceOvercoming Self-Doubt in MarketingKey Links:Guest: Masooma Memon - https://www.linkedin.com/in/masooma-memon/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Masooma's newsletter: https://masooma.substack.comTools: - VEED: https://www.veed.io- ButterDocs: http://butterdocs.com

In this episode, we interview Jessalynn Jones, the director of Outbound at Wise Hive and a seasoned content marketing professional with a wealth of experience across various industries, including non-profit, B2B, B2C, and SaaS. What you'll learn in this episode: The Power of Human-Driven Content: Discover why content that reflects human experience and nuance outshines AI-generated content, and how this human element can drive genuine business outcomes by providing real value to readers. Investing in Quality Content: Learn the importance of dedicating time and resources to creating content that offers proprietary research, industry surveys, and valuable data, ensuring your content stands out in a saturated market. Balancing AI and Human Insight: Understand the role of AI in content creation and how combining it with human insight can produce content that truly resonates with your audience, driving meaningful engagement and conversions. Engaging with Subject Matter Experts (SMEs): Gain insights into how collaborating with SMEs can elevate your content by infusing it with expert knowledge and making complex topics accessible and engaging for your audience. Crafting Unique and Opinionated Content: Explore the significance of creating content that presents unique perspectives and opinions, setting your brand apart and establishing a strong connection with your audience. The Role of Content Marketers as Translators: Learn how content marketers can bridge the gap between expert knowledge and the general audience by translating industry insights into relatable and compelling narratives. Tips for Engaging with Experts: Jessalynn shares practical advice on engaging with experts to contribute to the content creation process, emphasizing the effectiveness of open-ended questions and tapping into their passion for their work. Join us for this enlightening conversation with Jessalynn Jones, as we delve into the strategies and insights that can help you differentiate your content and build lasting relationships with your audience through value-driven and insightful storytelling.

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Dana Herra(01:21) Where Should a Marketing Team Start?(02:23) Foundations of a Solid Content Strategy (04:06) Content Vs. Ads(07:52) Content Marketing is Emotional (14:13) Consistency in Branding(16:12) People Don't Remember(21:40) Finding Brand Voice(27:27) What Is a Thought Leader?(31:31) Spending Time to Make Time(37:20) What Advice Has Stuck With You (39:47) There Are No Hard and Fast Rules (41:32) Advice For Your Younger Self(43:33) Outro - Dana Herra

In this episode of the Wicked Thoughts Podcast, we're excited to welcome Ms. Celine Bernadette Francisco, a versatile professional wearing multiple hats as a Content Marketer, Educator, and Wellness Advocate. As the founder of On the Dot Media, Celine leads a team of writers and virtual professionals, while also teaching Multimedia Arts at De La Salle Lipa. With her rich background, including co-authoring a book on online entrepreneurship, Celine offers a deep dive into the intricacies of content strategy in the AI age. Tune in as Celine unravels the layers behind effective content strategy, discussing its critical role in aligning messaging with customer journeys across various platforms. From the nuances of AI-driven content ideation to the importance of understanding audience psychology, Celine's insights are a goldmine for marketers and business owners alike. Whether you're a seasoned strategist or just starting out, this episode is packed with actionable tips and thought-provoking discussions that will elevate your approach to content marketing in today's digital landscape. Join us for an enriching session with Celine Francisco on the Wicked Thoughts Podcast.

In this episode, we delve into the world of content marketing with Alison Ver Halen, a seasoned content marketer and author of the book "Content Marketing Made Easy." In this blog post, we'll uncover valuable insights and strategies shared by Alison, providing you with the knowledge to take your content marketing efforts to new heights.   To succeed in content marketing, it is crucial to comprehend what resonates with people and what motivates them. Alison emphasizes that while attracting visitors to your website is important, it is just the first step. The next critical step is to guide them through the buyer journey. Understanding the psychology behind their decision-making process is key.   Authenticity plays a crucial role in building strong relationships with your audience. According to Alison, content marketing is not just about delivering information; it's about creating connections.    Conclusion: Content marketing holds tremendous power in today's business landscape. By understanding the psychology of your audience, leveraging the art of storytelling, and implementing a well-rounded content strategy, you can unlock the full potential of content marketing. Alison Ver Halen's expertise and insights provide invaluable guidance for entrepreneurs and business owners aiming to elevate their content marketing game. Embrace the opportunities that content marketing presents and position your brand for success in the digital realm.   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this insightful episode of The Enrollify Podcast, Zach chats with  Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer.  The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he chooses to apply his progressive strategies in the higher education sector. He reflects on his recent content marketing endeavors, highlighting both the successes and the less fruitful experiments. This leads to a discussion about how higher education can enhance its content marketing tactics. Finally, Brian shares his provocative and forward-looking views on the future of content marketing. This episode is a must-listen for anyone interested in the evolving landscape of content strategy, especially in the context of higher education.Learn more about Brian here.Connect with Brian on LinkedIn. About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

Jackie discusses the often-overlooked value of contractors, as well as the PR challenges facing the facilities industry. It's critical to emphasize the importance of trades, and to attract talent with not only wages, but top-notch company culture.Welcome to Elevating Brick and Mortar, A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Jackie Aubel, host of the “Toolbox for the Trades” podcast and Senior Content Marketing Manager at ServiceTitan. ServiceTitan is an operating system for the trades, which it believes has been underserved by technology. The platform enables thousands of business owners to accelerate growth, drive operational efficiencies and deliver a superior customer experience.Guest Bio:Jackie is a Content Marketer, Podcaster, and Comedy Writer. She's been working as a marketer in the B2B SaaS space for 10; She specializes in creating thought leadership content through webinar and podcast channels. When she's not hosting webinars, interviewing guests for the Toolbox for the Trades podcast, or managing her growing team of content creators , she spends her free time writing sketch comedy and short stories. Jackie recently got her Master's in Marriage and Family Therapy.Guest Quote:“Contractors are the foundation of society as a whole. And unfortunately, due to some poor stereotypes and bad PR the last couple decades, people don't see them as the incredibly valuable members of society as they are.”Timestamps:00:00 - Intro00:38 – What is ServiceTitan?06:16 - Jackie's journey09:41 –  Where's your company going?12:46 - Building great customer experiences22:58 - The industry's PR problem25:56 - Recovering from COVID31:27 - Overcoming the labor shortage39:10 - Forward thinking43:32 - Where to find Jackie44:37 - Sid's final thoughtsSponsor:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.Boost your efficiency and get the best of both ServiceChannel and ServiceTitan.Now, if you use ServiceTitan as your business management software, you can see, accept, and schedule your ServiceChannel work orders right from within ServiceTitan. Work order details are automatically populated in both platforms — no more time-consuming, error-prone double entry.Links:Follow Jackie on LinkedInFollow Sid Shetty on LinkedinCheck out the ServiceChannel Website

It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today's show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so much recently. Listen to This Episode to Hear More About: -> The book Michelle and Suzi couldn't believe had never been featured on the show before! -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book that can literally give you back HOURS in your business every week (so you can finally have the freedom to do the high-value work that brings you energy and joy instead). -> The book that shows you how to create ideas people actually remember, which is especially needed right now in this time of less than 24-hour news cycles, 7 second tik tok videos and “fake” news, where most ideas just don't survive. -> The book that shows you how to get strangers to want to buy your stuff. -> The book any service provider must read because it shows you how to make your intangible offer a lot more tangible (and why that matters). -> The book that BOTH Suzi and Michelle put on their list (and how they loved it and ALSO have some contentious opinions on a key idea shared in this book). -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Buy Back Your Time - Dan Martell -> Made to Stick - Chip & Dan Heath -> $100M Leads - Alex Hormozi -> $100M Offers - Alex Hormozi -> Selling The Invisible - Harry Beckwith -> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy -> Ask - Ryan Levesque -> Episode 31 - How to Use Surveys to Find Out Exactly What Your Customer Wants - With Ryan Levesque -> Episode 67 - Client Avatar Interviews - Why You Need Them and How to Do Them -> Tracey Bode - Zyteq -> Chantel Gilbert - Bluegum Electrical

Un sacudón electoral con repercusiones. Gaza, reclutamiento, inteligencia artificial, manipulación de la información, titulares equivocados, los nuevos media.  Música: Shoes and Socks Off, Emerald Park.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics, and most recently, AI. These articles reach more than three million readers each year. He also authored Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations annually and is a frequent repeat speaker at many of the top national marketing conferences. Top 100 Influencers in Content Marketing (#3), SEMrush Top 50 B2B Content Marketing Influencers (#3), TopRank Top 100 Digital Marketing Influencers, Brand24 Top 10 Online Marketing Experts to Watch, Forbes  Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 10 Social Media Influencers to Watch, Social Media Explorer 3x Inc 5000 Winner Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences:  Content Marketing World (8x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (5x), Content Jam (8x), MozCon (3x), WordCamp, Social Media Success Summit (5x) and SXSW Andy's articles are read by more than three million people each year. His videos have half a million views. His book, Content Chemistry, isn't quite as popular. It has sold around 4,000 copies. But it's good.  Don't forget to register for my final FREE LinkedIn Workshop of the year here: https://networkacademy.kartra.com/page/linkedincontentthatsells

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

Episode 124: Architecture, And: Mental Health in the ProfessionHow can we better support the mental health of architects and designers?Co-hosts Evelyn Lee and Je'Nen Chastain sit down with the moderator of Practice Disrupted's Season 7 kickoff, Joann Lui, licensed architect turned-marketer and founder of the Women Architects Collective, to discuss how she transitioned from architecture into marketing for tech startups, and why this decision was in support of her passions and her mental health.Joann shares her newest project, the Mental Health Summit, which she created in response to a statistic stating that 97% of architects experience burnout. Joann curated the entire run of show to help attendees find and apply real, actionable strategies to managing their mental health and burnout. Session topics include people-pleasing, journaling, and building a practice that promotes mental health.“I was so unhealthy. I was constantly getting sick and not taking care of my own health. And I just want a profession where while we're building great buildings, and designing for other people, that we take care of ourselves, and we can be happier and just healthier individuals in general.” Joann further discusses her work as an entrepreneur and illustrates how she has helped architects build their personal digital brands during the pandemic and, in turn, was inspired to create multiple businesses as a way to support the community — ranging from coaching to an online matcha shop. Tune in next week to hear a conversation with Evelyn and Je'Nen with Architects FORA discussing the Feminist Practice Model.Guest:Joann Lui, AIA is an architect, speaker, and the Founder of Women Architects Collective, a digital space where she provides community, conferences and coaching for 4,700+ members. To spread the voice of the community, she hosts annual events such as the Women Architects Festival and the Mental Health in Architecture Summit. Joann developed her professional experience at Gensler NY and transitioned into a Content Marketer role at AEC tech startups such as Monograph and TestFit. You can find her on her website, watch her YouTube channel, and follow her on Instagram or LinkedIn.

Episode 121: Season 7 Launch, AMA with the Women Architects CollectiveWhat questions do the Women Architects Collective have for Practice Disrupted?Co-hosts Evelyn Lee and Je'Nen Chastain celebrate Season 7 (happy 3rd birthday, Practice Disrupted!) with an AMA, Ask Me Anything. The conversation is guided by Joann Lui, a friend to the podcast, licensed architect-turned marketer, and founder of the Women Architects Collective. On this episode of Practice Disrupted, Evelyn and Je'Nen answer questions relating to the podcast and their careers. Topics include: Evelyn and Je'Nen's paths to earn an MBA, how to get involved with the American Institute of Architects (AIA), what architects can learn from other industries, and advice to Evelyn and Je'Nen's younger selves. To wrap up the episode, Evelyn and Je'Nen share how Disrupted Practice has evolved over seven seasons. They also explain why their approach to the podcast has shifted, and how their favorite types of podcasts serve as inspiration for future episodes. “Intention is important to us. People are really looking for substantial content, so in Season 7 our hope is to bring on interesting people who can deliver on that energy to help us answer how we can really change and evolve practice going forward.”Tune in next week to hear a conversation with Evelyn and Je'Nen about change in the profession, and the work Je'Nen is doing through her company Apostrophe Consulting to support architects with adopting change in their practices.Special Guest:Joann Lui, AIA is an architect, speaker, and the Founder of Women Architects Collective, a digital space where she provides community, conferences and coaching for 4,700+ members. To spread the voice of the community, she hosts annual events such as the Women Architects Festival and the Mental Health in Architecture Summit. Joann developed her professional experience at Gensler NY and transitioned into a Content Marketer role at AEC tech startups such as Monograph and TestFit. You can find her on her website, watch her YouTube channel, and follow her on Instagram or LinkedIn.Co-Hosts:Evelyn Lee, FAIA, NOMA is the Global Head of Workplace Strategy and Innovation at Slack Technologies, and Founder of the Practice of Architecture. She integrates her business and architecture background with a qualitative and quantitative focus to build better experiences for the organization's employees, clients, and guests. She is widely published, wrote a monthly column for Contract magazine for over three years, and is now a frequent contributor to Architect Magazine. Evelyn has received numerous industry awards, including 2016 40 Under 40 award for Building Design + Construction and the 2014 AIA National Young Architects Award. She served as the first-ever female Treasurer to the AIA National Board in 2020-2021 and will serve as the 101st AIA National President in 2025.Je'Nen Chastain, MBA, Assoc. AIA is the Founder of Apostrophe Consulting, a practice focused on helping architects and next-gen leaders strengthen their teams and businesses....

Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump.SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results.DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want.Today, Drew covers podcast SEO tips that every marketer should implement, as well as content marketing strategies that work long-term.Highlights include:- What is podcast SEO?- How a well-optimized podcast can drive commercial value for businesses.- Why every marketer should be repurposing podcasts.- How important is it to find unique podcast niches?- The ideal podcast runtime that can help drive virality of content.- Recommended podcast SEO tools.- The expectation of B2B podcasts.Resources mentioned:- Drew Detzlerhttps://www.linkedin.com/in/drewdetzler/- DemandJumphttps://www.linkedin.com/company/demandjump/Insightful links:https://neilpatel.com/blog/podcast-seo/https://www.searchenginewatch.com/2019/06/03/podcast-seo-tips-101/https://voxalyze.com/podcast-visibility-optimization-stack-2021/https://www.searchenginejournal.com/podcast-seo/333205/https://podcasters.spotify.com/resources/learn/grow/podcast-seoThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies. Great ones stay on top of trends, carve out time for creativity, and are self-starters.1:17 Introducing Andrew and Loomly5:35 Carving out a unique brand7:10 Social Media Manager10:55 Qualities and traits14:40 Time allocation17:25 Creativity and consistency20:00 Stages of growth22:20 Advice on hiring24:16 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Andrew: | LinkedIn | LoomlyFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and are practical how-to articles. One thing that continues to be true: marketers love a good template.0:00 Intro1:33 Slice and Dice4:50 AI overload7:30 Action-oriented headlines11:20 5 content pieces15:30 Common thread17:40 What stands out20:00 Graphics24:10 What is working28:00 OutroFind more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for freeContent Distribution Live: Earning Content Opportunities Through Relationship Building [Register Today]Watch episodes of Slice & Dice from MotionFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Mariya:| LinkedIn | Kalyna Marketing Follow Brett:| Twitter | LinkedIn 

Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!1:01 Conversation begins2:25 Defining social proof5:30 Elevating outdated methods8:55 Individuals vs company names10:00 The wrong way11:00 Research and organic social proof14:35 Media types16:20 Obtaining social proof18:35 Success metric20:12 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Dustin: | LinkedIn | Testimonial Hero Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don't need to reinvent the wheel; there are hundreds of useful sales templates all available on The Juice.0:00 Introduction2:28 Slice and Dice intro3:28 Conversation with JG6:10 Data from 11,000 users7:50 Top 5 pieces10:35 Takeaways13:00 Email templates14:40 Takeaways20:30 Outro Find more sales and marketing resources like the content mentioned on today's show by signing up for The Juice for free Sales Fails: "A prospect disappeared in the middle of a demo.. but I stayed on." from The Quota The 5 Minute Guide to Driving Better Results on LinkedIn from SimpleStrat Templates by Guru Five things Sales Reps should listen for on every sales call from Dooly 24(!) Sales Email Templates for Before, During & After the Sale From CopperWatch episodes of Slice & Dice from Motion Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing today might not work tomorrow. 0:49 Conversation begins2:50 Pipeline anxiety4:00 Teams at UserGems5:32 Measuring pipeline efficiently9:50 ICP (Ideal Customer Profile)11:55 Account selection and building campaigns16:35 Product management and timelines19:50 Messaging22:08 Advice on aligning around pipeline24:00 Outro Sign up for Modern Day Marketer (the newsletter)Follow Trinity: | Twitter | LinkedIn | UserGemsFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What is up PartnerUp!This week on the show, Content Marketer & PartnerHacker OG Ella Richmond discusses everything she's learned in 1.5 years on the team. She discusses learning out loud, narrowing your focus, and finding the conversations that matter. Ella emphasizes the importance of distinguishing between trends and truly essential topics. She notes that many conversations she's seen around internal buy-in involve partner people and executives not being on the same page about ROI timelines. Ella, Isaac, and Jared discuss definitions they've come up with regarding partnerships to help partner professionals and executives get on the same page.Never miss an episode of the world's number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes and subscribe to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

If you're considering starting a podcast at your company, this episode's for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discoverability13:00 Demand generation20:40 ROI23:17 Examples of success26:25 Outro Sign up for Modern Day Marketer (the newsletter)Follow Fatima: | Twitter | LinkedIn | Quill | CoHostFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it's his superpower. It's a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44 Company culture25:00 Alignment28:46 Brand drives demand33:15 Individuals behind brands38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Gwen: | Twitter | LinkedIn | Sinch Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

If you're someone who loves to generate new ideas in her sleep or in between your trips to your espresso machine, then I'm betting your career path has taken a lot of fun twists and turns. If you've already launched an online business I'm betting your product ladder has changed many times, maybe even within the first couple months! I love watching this journey unfold in really amazing ways for our Bucketlist Bombshells community members. Wherever you are on your business growth journey there's a little but of inspiration and motivation for everyone packed into this episode! In today's episode, I'm sitting down with Julia Spector - the founder of Impact Design by Julia where she helps creative entrepreneurs and coaches gain clarity on their brand positioning and uncover their high converting marketing strategy. Through utilizing email marketing, social platforms and sales funnels, she helps entrepreneurs to authentically marketing their unique talents so that they can bring in new leads and clients when they are feeling overwhelmed & exhausted by the process. Julia has partnered with a variety of amazing clients from creative entrepreneurs, law firms, non-profits, wellness experts, real estate agents, the National Retail Federation as well as other clients. Placing an emphasis on physical & mental well-being, Julia is also a Yoga teacher and enjoys helping people to feel like their best selves. In this episode, we cover: Julia's journey from working as a data analyst to what lead her to launch her creative marketing business Insights into how Julia is pivoting away from offering 1:1 services and moving towards launching her first course From her experience as a Yoga teacher, Julia shares her best tips and advice to avoid overwhelm and burnout while building a business Her top strategies for how to juggle a 9-5, client work, and creating a new product or service offering And so much more! Connect with Julia: Website: https://impactdesignbyjulia.com/ Instagram: https://www.instagram.com/juliaspector/ Resources Mentioned in this Episode: The BB Collective: https://bucketlistbombshells.com/collective Bucketlist Bombshells FREE Facebook Community: https://www.facebook.com/groups/bucketlistbombshellscommunity/ Julia's FREE 6 Steps to your high converting marketing strategy: https://juliaspector.kartra.com/page/free-guide Magnetic Marketing Course Waitlist: https://juliaspector.kartra.com/page/Join-the-waitlist-mmm Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more. Until next time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to JP Hightek's podcast: Content Creators University With JP HightekGet Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy