Magenta Text Podcast

We dance on the very expensive grave of Quibi, mourn the loss of Best Made Co. and Cody learns about Kazakhstan. Moral of the story is, understand your customer. Or you can just give us a call. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text. Reach out to us at: editor@magentatext.com Follow us on Twitter: @magentatext & Instagram @magenta.text

Not all PR is good PR. Just ask FIGS, Kraft and the Richards Group. A case study in the power of earned media and how bad ideas can cost careers and good ideas can spring up out of nowhere. Please don't expect to be the chief brand strategist in an agency at 21 years old and please retire before 88. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text. Reach out to us at: editor@magentatext.com Follow us on Twitter: @magentatext & Instagram @magenta.text

We're joined by former member of the Virginia House of Delegates, David Ramadan. We talk marketing, branding and advertising in politics; the influence of social media in modern elections and how candidates establish and use their brands. If you don't vote then don't listen. Don't @ us. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Sanitized brand taglines for the new COVID normal and how to be a copywriter for Twitter. We're joined by Parker Phillips from Huck Filmhouse to talk about fried foods, refreshing the National Parks brand and to try to understand why some people are taking flights to nowhere. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Big surprise, banning travel hurt the travel industry. We're joined by Larry Garnett, a travel industry insider to walk us through how the industry is adjusting their product and their messages to new regulations, consumer demands, and health standards. Dirty hotel rooms, cleaning products, society inflicted travel guilt and what's next for hotels, cruises and airlines. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

A little sports talk with Brand Federation's Kelly O'Keefe. Did you know that rebranding an entire NFL team takes a lot of time and a lot of work? The folks at the newly minted Washington Football Team didn't. Kelly walks us through why it was time to change the name, what that process looks like from the inside and how he hopes it plays out. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Jeff's Insta is scary. We bring back the #AdBattle and learn what CARLY means. Where does AI/AR fit into marketing now and where will this technology take marketing and advertising in the future. Morgan is leaving for vacation now. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

There are coupons on CVS receipts FYI. JCrew bankruptcy, cheap button-down shirts, factory outlets. A look at small and local marketing tactics and COVID's impact on Out of Home strategies. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Does the brand still matter? Are consumers selecting what they buy, or are the customers being selected by the corporation? Jeff talks Target Corp. Morgan talks Harris Teeter. Cody...talks. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

We talk cancellations, field the first AdBattle and talk brand clapbacks, their purpose, place and relevance and otherwise muddle our way through the first episode of a podcast no one asked for and we gladly provided. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.