Marketing Et Cetera

This episode is the final part of my conversation with Janet Milner Walket on the beauty industry. To get a full gist, please listen to the previous 3 episodes. Today, we conclude our discussion on mergers and acquisitions and delve into evolving purpose and utility of marketing media for beauty brands.

This episode of Marketing et Cetra is the 3rd part of my conversation with Janet Milner Walker about the beauty industry and today we look more at the geographical market contributions, the prevalence of mergers and acquisitions in the beauty industry and the changing shoppers’ behaviour. I’m sure there is something for you in this episode.

This final part of the conversation on Diversity & Inclusion with Francesca Uriri looks at why we seem to have more female gender and ethnic minority in the leadership positions in Diversity & Inclusion roles. We also discuss the role men can play in driving gender balance as an element of Diversity & Inclusion agenda.

I have been discussing the changing advertising and marketing media landscape with my friend, Serah Katusia. Considering that Serah is the Managing Director of MediaCom Sub Saharan Africa, it makes every sense to ram this discussion home by looking at the continent of Africa. On this final instalment of our discussion, we look at the relevance of advertising agencies as the possessor of the right skill set to midwife content creation. Serah elaborates on the benefits of being part of a global marketing agency network. Is the African marketing communication space ready for consolidation? What does the agency of the future looks like? Is creativity before technology? Let’s find out more.

There is the tendency to conclude that offline media is going extinct due to the rise of digital channels. This is far from the truth. On this second part my discussion with Serah Katusiah, Managing Director Mediacom SSA, we dived deeper into how offline media will continue to be very relevant in the marketing media mix, the place of content versus media and how content is the future of consumer engagement.

Should a brand have digital marketing strategy or this is another buzz word in marketing? How much is technology helping drive marketing and business? On this episode, I caught up with Serah Katusiah, Managing Director of Mediacom Sub-Sahara Africa and we discuss how much the advertising channel has evolved, the opportunities and the drawback in today's online and offline marketing channels dichotomy.

Sponsorship is no charity. Sports sponsorship is a serious business. In this 2nd instalment of my conversation with Emeka Enyadike on the future of sponsorship, we examine the place of building in consumption generating activities into sponsorship assets to aid accountability and proof financial contribution. We also discuss the need for strategic fit between a property and a brand and how that can help build a business case.

Emeka Enyadike is a household name in the business of sports in Africa in the last 3 decades. Sports broadcasting and publishing, sponsorship properties, talent development, new media, Emeka cuts across terrain.In a 4 part discussion, I connect with Emeka to discuss topical issues in sports sponsorship. In this first part, we explore the new opportunities emerging in sports sponsorship occasioned by Covid19. We also dive into the agelong issue of accountability and the demand on marketing professionals to prove the financial contributions on sponsorship investment.

On this 2nd instalment of my conversation with Francesca Uriri, Internal Communications Lead at Uber in San Francisco, we examine the critical role of leadership in driving a successful Diversity and Inclusion agenda. We went beyond the internal view of Diversity and Inclusion to discuss how the strategy and implementation should be extended to the customers of the organisations.

Diversity and inclusion have become critical topical elements in the workplace. More organisations across industries and geographies are finding it hugely expedient to integrate diversity and inclusion in the fabric of their existence. Are they getting successful at doing this? I went into conversation with Francesca Uriri who is running Internal Communications, with a focus on culture and diversity, at Uber in San Francisco. Over 3 episodes, we discussed a range of practical issues in workplace Diversity and Inclusion. In this first instalment, we compare and contrast the goals of Diversity and Inclusion versus meritocracy. We equally look at the how Diversity and Inclusion should be distilled across the behavioural, systemic and cultural levers in an organisation

On the last episode of Marketing Et Cetera, I started a conversation about the global beauty industry with my guest Janet Milner Walker, Founder & Director of Bespoke Advantage Beauty Brand consultancy. On this second instalment, we continue the conversation on sustainability, innovation and the rise of the independent beauty brands.

The global beauty market has been growing astronomically in the last 10 years. With a low barrier to entry, the industry has been encouraging entrepreneurship giving rise to the advent of independent brands.Over 4 episodes, Tope Ayedun goes into conversation with Janet Milner-Walker, an expert of the luxury and beauty industries, discussing topics on market trends, consumer evolution, sustainability, launching new brands, strategies of mergers and acquisitions and of course the changing faces of marketing in the beauty industry