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Nearly four years ago, I recorded an episode about why hairdressers should be recommending professional retail. And yet, here we are, still having the same conversation. The fundamentals haven't changed, but the world we're operating in absolutely has. Inflation, online shopping, influencers, and changing client behaviour… all of it has added new layers to old objections.In this episode, I break down why so many stylists still avoid recommending retail and, more importantly, what's really sitting underneath those objections. I walk through the most common excuses I hear, grouped into skill issues, mindset issues, fear issues, and systems issues and explain why teaching product knowledge or scripts alone will never fix the problem.This isn't about being pushy or “selling.” It's about professionalism, service, responsibility, and ultimately the sustainability of your business. If you're a salon owner or a stylist who wants stronger client relationships, better results, and a more profitable salon, this is a conversation you can't keep avoiding.IN THIS EPISODE:[00:00] Intro: Retail version 2.0: what's changed[01:58] Same salon, same clients, very different retail results[02:43] Why scripts and commissions don't solve retail[03:22] The three real reasons hairdressers should recommend retail[06:49] The 4 categories behind all retail objections[07:39] Skill issues: “I don't know how” and product knowledge[09:40] Mindset issues: “It's not my job”[12:09] Fear issues: The fear of being pushy or transactional[20:06] Systems issues and retail culture in salons[26:30] Final thoughts Want MORE to help you GROW?
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In this final episode of our three-part series on the five pillars of salon success, I take a different approach by talking you through the journey of Sarah, a real salon owner who in many ways reflects the journey that salon owners everywhere go through. Sarah's a very good hairdresser, and she definitely doesn't have a work ethic problem, but despite working harder than ever, doing everything “right” as a stylist, her business was barely surviving. She was exhausted, overwhelmed, and wondering if she'd made a huge mistake.Over 12 months of working together, everything changed, not because she worked harder still or took on more clients, but because she stopped trying to fix business problems with hairdressing skills. Instead, she learned how to run her business the right way. Over the course of 2025, we focused on leadership, systems, money, marketing, team development, and culture and the results were incredible and became the blueprint for my Business School Intensive program. This episode shows you what real change actually looks like when you commit to learning the business side of running your salon properly. And if you see yourself in this story, it might just help you decide what you're going to do next.IN THIS EPISODE:[00:00] Introduction & recap of the five pillars series[01:30] The moment how I saw my business changed[03:34] “You don't own a salon, you own a business that happens to do hair”[04:27] Meet “Sarah” a talented stylist drowning as an owner[05:37] What her life really looked like behind the scenes[09:29] The night she finally faced her numbers[10:37] Making the decision to get business education[20:44] Where Sarah is today, the results after 12 months[25:08] Final thoughts and choosing a different futureWant MORE to help you GROW?
Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.If you've been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now. In this episode, you'll hear:Why consistency beats perfection every single timeHow does perfectionism quietly keep you stuck and how can you break free?What showing up imperfectly actually looks like in real lifeThis is your permission slip to show up even if everything isn't perfect. You've got this! I'm rooting for you. Join me at the International Lash Expo in Glendale, Arizona where I'll be a keynote speaker! I'd love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.LASH BIZ BABES EXPERIENCE 2026
In this episode, I'm diving deep into the Money Pillar of salon success, because after more than 20+ years of coaching salon owners all over the world, I know this to be true: you can have a full appointment book, a talented team, and great marketing, and still be broke. Being busy does not automatically mean you're profitable, and for a lot of salon owners, that realisation is both confusing and exhausting.I talk through the three biggest money problems that keep salon owners stuck: not knowing if they're actually profitable, underpricing services based on fear instead of maths, and tracking the wrong numbers, or no numbers at all. If you've ever looked at a busy month and wondered where all the money went, this episode will explain exactly why that keeps happening.Most importantly, I show you what to focus on instead. The key numbers that actually matter, how to stop guessing, and how financial literacy changes everything once you learn it. Because when you understand your numbers, you stop hoping and start running your salon with confidence, clarity, and profit.IN THIS EPISODE:[00:00] Introduction and the five pillars recap[02:30] Busy does not equal profitable[04:16] Problem #1: Not knowing if you're actually profitable[05:22] Why your bank balance lies[05:46] Understanding your profit and loss statement[07:05] Problem #2: Pricing based on fear instead of maths[08:42] The real cost of underpricing services[09:35] Problem #3: Tracking the wrong numbers[10:18] Profit margins and industry benchmarks[11:00] Average ticket and why it matters[11:35] Client retention and the biggest leak in your business[12:03] Cost per service explained[12:27] Revenue per hour and stylist productivity[15:07] Free training and Business School Intensive overview[17:13] Final thoughts and what's coming next weekWant MORE to help you GROW?
New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn't the fix we want it to be.I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home.In this episode, you'll hear:Why breaks don't always cure burnoutHow do loose boundaries create resentment?What does a sustainable schedule really look like?When pushing harder backfiresHow to reset your mindset without burning it all downLet's make those adjustments and channel new energy to have a successful 2026!Join me at the International Lash Expo in Glendale, Arizona where I'll be a keynote speaker! I'd love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.LASH BIZ BABES EXPERIENCE 2026
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Maya Khoweiss, owner of Hairport One Hair & Beauty, shares her journey from earning just $35 in a week to building a high-performing salon with a large, dedicated team. She talks about the power of consistency, personal growth, and stepping into the role of a true business leader. Maya explains how understanding your audience and smart use of Facebook ads helped scale her business. She also opens up about navigating COVID lockdowns, managing rapid growth, and leading through uncertainty. The episode is packed with real lessons on resilience, culture, and sustainable business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Maya Khoweiss shares that the hardest thing in growing a small business is building the right mindset and resilience. Showing up every day, staying consistent, and having faith in what you're building—even during tough times—is often the biggest challenge. What's your favorite business book that has helped you the most? Maya Khoweiss shares that her favorite business books that helped her the most are Think and Grow Rich, The E-Myth, and How to Win Friends and Influence People, as they shaped her mindset, systems thinking, and ability to build strong relationships. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Maya Khoweiss shares that great podcasts and learning resources she recommends are Diary of a CEO and The Queen of Confidence by Erica Kramer, which have helped her grow in leadership, confidence, and personal development. What tool or resource would you recommend to grow a small business? Maya Khoweiss shares that the most valuable tool to grow a small business is being crystal clear on your vision and goals, because clarity makes decision-making faster, easier, and more aligned. What advice would you give yourself on day one of starting out in business? Maya Khoweiss shares that the advice she would give herself on day one is to stay focused, stay consistent, and make decisions based on strong values, vision, and mission to reach success faster. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success isn't one big win, it's built by showing up and staying consistent every single day — Maya Khoweiss Real success is having freedom while your business runs without you — Maya Khoweiss Clarity in your vision makes every business decision easier and faster — Maya Khoweiss
My Masterminds are currently open for enrollment for those already making 6 figures ready to scale to $500K business.Dm me @briannamichelle_ to secure your spot.Want to learn more? Visit my Instagram page below. Http://www.instagram.com/thebriannamichelle
Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have.Broox shares what sparked her to create Montana's first aesthetics conference, how continued education can reignite your passion, and why you don't need to do everything or be everything to everyone to succeed. If you've ever felt isolated or stuck, this episode is for you!In this episode, you'll hear:Why rural estheticians actually have more opportunity than they thinkHow Broox built a loyal clientele without fancy marketing or trendsIs competition in the beauty industry actually bad? How social media really functions as modern-day word of mouthThe mindset shift that makes burnout harder to ignore (in a good way)What can you change when your business starts draining you instead of lighting you up?Why community and continued education can be career-savingHit play if you're craving real talk along with practical insight. Check out the Montana Esthetics Conference details below!More about Broox:Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference.Montana Esthetics Conference:InstagramWebsite*Promo: month of January licensed professional & student tickets are $25 off.Connect with Broox:InstagramWebsiteLASH BIZ BABES EXPERIENCE 2026
A new year always brings with it a sense of possibility. It's that “that was then, this is now” moment where you get to draw a line in the sand and decide what happens next. But let's be honest, for many salon owners right now, business feels tougher than ever. Clients are cautious, bookings feel unpredictable, and the world around us feels uncertain.In this episode, I talk about the reality of running a salon in times like these and why focusing on everything outside your control is a guaranteed way to feel overwhelmed. Global uncertainty, economic pressure, and changing consumer behaviour are real, but they're not where your power lies.Instead, I break down exactly what is within your control, both as a salon owner and as a stylist. Because when you focus on the controllables, the systems, the standards, the leadership, and the client experience, you put yourself back in the driver's seat. And when you do that, growth isn't just possible. It's predictable.IN THIS EPISODE:[01:43] The reality that many salon owners are facing right now[02:23] Not everyone is struggling, why that matters[03:06] Why being in business has always been hard[03:32] Global uncertainty and its impact on client spending[04:17] What you can control vs what you can't[04:50] Control the controllable, leadership starts here[05:09] What stylists are in control of every single day[07:42] What salon owners are in control of[09:32] Why focusing on the controllables guarantees growthWant MORE to help you GROW?
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertneununddreizig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann über das Thema Behandlungskonzepte richtig erstellen - diese 3 Fehler kostet dich jeden Monat Umsatz. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
Not every hairdresser wants to be self-employed, and in this episode, I explain why that's not only okay, but why it creates a real opportunity for salon owners to rethink what an employee-employer-based business can and should look like today. Too often, self-employment is sold as the only path to freedom, flexibility, and financial success, without anyone stopping to talk honestly about the real costs involved.In today's episode, I talk about what many stylists don't calculate before they make the leap: rent, tax, product, tech, training, marketing, lost holiday pay, and the time spent working on the business instead of in it. For plenty of people, the reality is that they end up earning about the same or less than they did as an employee, but with a lot more responsibility and pressure.I also talk about what salon owners must do if they want to attract and keep great people in 2026 and beyond. The old rules don't apply anymore. Being good at hair isn't enough. If you want to build a business that thrives, you need leadership skills, business skills, and the willingness to adapt.On a final note. Whether you are a returning listener or perhaps this is your first time, either way, thank you for trusting that we bring you the people and the insights that are needed to grow your salon business. IN THIS EPISODE:[00:00] Welcome to the podcast[01:00] Not everyone wants to be self-employed, and that's okay[01:31] Why hairdressers want teams, security, and belonging[02:16] When self-employment is the wrong move[02:44] The myth of “keeping all the money”[03:32] The real expenses of working for yourself[05:33] Freedom vs. the reality shown on social media[05:53] Why many stylists return to employment[07:00] Technology, the pandemic, and changing work attitudes[07:33] Why traditional salon models started pushing people away[08:00] Flexibility, resistance to change, and the perfect storm[08:43] Why salon owners must adapt to survive[09:00] Leadership, respect, and treating your team as clients[10:00] What having a team makes possible[11:28] Looking ahead to 2026Want MORE to help you GROW?
Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what's worth carrying into the new year, and what can stay right where it is. Grab a pen and notebook, hit play, and let the inspiration flow for 2026!What you'll hear in this episode:How to reflect on your year without spiralingHow to determine what worked, what didn't, and why that's okayA realistic way to think about goals for the new yearWhy do mindset and strategy both matter?How to recognize growth, even if the year felt messyA note of thanks to YOUA big THANK YOU for listening to Lash Biz Babes. I'm so excited to head into 2026 with you and many more episodes to come!LASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertachtunddreizig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl das KI nicht nur ein Trend ist, es trennt Kosmetikstudios die wachsen, von denen die jetzt leise verschwinden werden. Künstliche Intelligenz ist nicht nur eine "Spielerei", es macht dich ab sofort sichtbarer. Wir reden KLARTEXT was auf uns zukommt. Hör direkt rein & verpasse keine Podcast Folge mehr!! ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
This episode of the Confessions of a Hashtag Beauty Boss podcast reflects on the transition from the year of the snake to the year of the horse, emphasizing the importance of taking control and moving forward with energy and symbolism. Angela Dickson discusses the significance of visibility and momentum for your beauty business in 2026, encouraging listeners to embrace change and take the reins in the new year. Takeaways Reflect on the transition from the year of the snake to the year of the horse. Embrace the energy and symbolism of the year of the horse. Visibility in 2026 is not just helpful, it's essential. Momentum is rewarded in the year of the horse. 2026 asks if you are willing to take the reins. The year of the horse is fast, bold, and expansive. Move smarter, faster, and more decisively in 2026. Visibility will be essential, not just a trend. Stay bold, stay visible, and keep showing up. Take control and embrace change in the new year.
This short episode is a reflection on the real relationships we form with the people who sit in our chairs. I've often said that clients aren't your friends, they're your clients. And professionally, that boundary matters. But every now and then, those lines blur in ways that are deeply human.I share a couple of stories from my time behind the chair that have stayed with me for decades. One client who reminded me never to underestimate the importance of kindness, and another who became part of my family in the most unexpected way. These are reminders of the quiet role hairdressers play in people's lives, sometimes without even realising it.As the year wraps up, this episode is simply a thank you. To the clients we serve, the relationships we build, and to you for listening. Because when you stop and think about it, this industry can create some very special connections, and it's easy to take them for granted.Want MORE to help you GROW?
This week on Browducation, Megs sits down with Jenna Carroll @jennacarrollcoaching — a lash + brow business coach and former salon owner — for a real conversation about what “leveling up” actually looks like in the beauty industry. Jenna shares her journey from solo lash artist to educator, salon owner, and full-time coach, plus the mindset and business shifts that helped her choose a career path aligned with her lifestyle.They unpack the realities behind salon ownership, the pressure to chase a “dream” version of success, and why building a sustainable business means getting clear on your goals, your numbers, and who you're truly speaking to online.In this episode, they talk about:✨ The truth about salon ownership (and why it can feel like a “beast”)
At the end of every year, I like to take a step back and look at what's really happening in our industry. Not just at a surface level, but underneath it all. In this episode, I'm joined by my good friend Gordon Miller for one of our now-regular “state of the nation” conversations, where we dig into the biggest shifts shaping the hairdressing industry right now.We talk about the growing importance of data, what AI is actually being used for inside real salons, and why understanding the numbers is no longer optional if you want a sustainable, profitable business. Gordon shares practical examples of how salons are using AI to improve communication, training, productivity, and decision-making, not as a replacement for people, but as a tool to make people better at what they do.We also explore the changing relationship between salons and product companies, the rise of independent and freelance models, and why great commission-based salons are still creating incredible careers for hairdressers who want stability, structure, and serious earning potential. If you care about the future of this industry and your place in it, this is a conversation worth listening to.IN THIS EPISODE:[00:00] Welcome and introduction[00:24] Why end-of-year reflection matters for salon owners[02:14] The two biggest changes Gordon's seeing in 2025[03:02] Data is becoming the decoder ring for everything[04:23] What's driving the focus on numbers and KPIs[08:37] The AI revolution in hairdressing salons[10:17] Real use cases: How top salons are using AI daily[14:42] Using AI to improve manager-team member communication[17:05] The connection between data and AI in salons[18:13] How salon tech companies are integrating AI[21:24] The evolution of the salon business model[25:04] Why the commission model isn't going anywhere[31:02] The truth about working hours in the industry[36:40] The changing relationship between salons and manufacturers[42:24] Why salon associations matter more than ever[45:25] Where to connect with Gordon MillerWant MORE to help you GROW?
In this special episode of Powered By Her, Tiffany brings together three dynamic women who are shaping the look, feel, and story of the Upper Cumberland: Jamhile, professional makeup artist; Emily Bochette, celebrity stylist and owner of Poppy & Pearl; and Chelsea Dartez, the creative voice behind Upper Cumberland Lifestyles Magazine. What unfolds is a warm, candid conversation about building businesses, raising families, and surrounding yourself with a “girl gang” that truly gets it. The three share how motherhood shapes their work, how they balance the demands of creativity and business ownership, and why having supportive women in your corner can change everything. From Jamhile's heart for helping women feel beautiful and confident, to Emily's leap into salon ownership, to Chelsea's mission to tell meaningful stories across the region, each woman brings a different strength—and together they paint a picture of what female community looks like in real life. It's grounded, funny, honest, and full of reminders that none of us are meant to do life or business alone.
In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella
In this episode, I'm joined by Hayley Mears, former hairdresser, branding expert, and the driving force behind Six Underground Media. Hayley is also one of the guest educators inside our marketing course, and she brings a level of insight into social media, branding, and digital trends that most salon owners simply don't have access to.We dive deep into what salon owners should expect from Instagram in 2026, why the platform is about to shift in a major way, and how AI is going to become a natural part of your marketing workflow, whether you like it or not. Hayley also opens up about outsourcing, building teams globally, why email addresses are more valuable than followers, and how Canva has democratised design for salon owners everywhere.If you want to stay ahead of the curve, understand what's changing, and get practical, real-world advice from someone who lives and breathes digital marketing for salons, you're going to love this conversation.IN THIS EPISODE:[02:23] Instagram trends coming in 2026[04:26] Auto-responses, ManyChat, and in-app automations[06:00] The overwhelm salon owners feel around tech and social media[07:26] Should salons outsource or DIY their social?[08:59] Why capability and confidence aren't the same thing[09:39] The shift in what salons need from social agencies[17:41] Three things to focus on for Instagram in 2026[18:21] Why storytelling matters more than ever[21:04] How to use AI for content and campaign ideas[27:27] Canva: why every salon should be using itWant MORE to help you GROW?
What if the end of the year isn't a finish line…but the moment you finally see how far you've come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I'm talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you've been a little hard on yourself lately, consider this your permission to soften and remember what's still possible. Take a breath, hit play, and let's walk into the new year with a whole new energy.In this episode, you'll hear:What questions I ask myself when business feels “off”?How do I anchor back into my why when everything feels overwhelming?The mindset shift helps me move through slow seasons without spiralingWhere do I still have more control than I think?Let this episode be your reminder that you are capable of more than you think. XOXOWant to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you'll learn how to:
In this week's episode, I'm tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I'm breaking down the key elements that set your team up to succeed, and what to do when they don't. From defining the vision for your business, to recruiting for cultural fit, to onboarding properly, communicating clearly, and embracing change… this episode is all about the fundamentals of strong leadership in the salon industry. If you want a team that performs consistently, this one's for you.IN THIS EPISODE:[00:00] Welcome and listener shout-out[00:42] Why this topic matters — and the emails that prompted it[01:56] The big question: “How do I get people to do what I want?”[02:35] First question to ask: How did you set them up?[03:39] Point 1: Define your vision, culture, and systems[05:21] Point 2: Recruit for values and alignment[06:32] Point 3: Onboarding isn't handing over a manual[07:50] Point 4: Communication solves more than it causes[09:26] Point 5: Don't be afraid to manage performance[10:14] People who resist change — and what to do about them[12:57] Taking over an existing team = friction guaranteed[14:13] Addressing toxic behaviour head-on[17:17] Kaizen — why continuous improvement matters[18:13] Wrap-up — see you next week!Want MORE to help you GROW?
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year's event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in my own business. Going all in is about bold decisions, belief, and tiny bravery that compounds into something massive - not just hustling till you burn out. Hit play then get your ticket to the Lash Biz Babes Experience below!What you'll hear in this episode:How the new Lash Biz Babes Experience will create deeper transformationWhy solo beauty pros need different support than artists with teams The mindset blocks that keep you playing small (plus how to break out of them)One decision that completely changed the direction of my businessThe Lash Biz Babes Experience is BACK for its 4th year on May 2nd, 2026! And this year's theme is all about Going ALL IN on your beauty business! This 1-day, online experience is deeper, more interactive, and more transformative than ever before.If you're a solo lash artist, esthetician, or beauty pro who is wanting to feel confidence, clarity, and momentum in 2026, this is for you! You'll get access to every speaker, training, giveaway, and the full replay library afterwards. And the best part? It's all online. No added travel costs. You can participate from home!✨ Presale is officially OPEN now through December 31st! Get your ticket for only $99. Prices will go up in 2026. Let's make this the year we go ALL IN together!
In this week's episode, I sit down with someone who's grown up alongside one of the most respected salon organisations in the United States.Today's guest is Coco Wagner, daughter of David and Charlie Wagner owners of the Juut Salon Spa's. Coco brings a fascinating blend of global experience, fresh perspective, and deep respect for the culture her family has built over 40 years. What I love about this conversation is how open and thoughtful she is about stepping into a leadership role in a family business, especially one with 450 team members and multiple locations across the country.We dive into everything from evolving an established brand to navigating the changing needs of today's workforce, to earning the trust of long-standing team members when you're “the owner's daughter.” Coco also shares why structure matters more than ever for Gen Z stylists, and how Juut has managed to keep more than half their team earning six-figure incomes while working fewer hours post-COVID.It's a generous, insightful conversation about leadership, culture, and the future of salons, and I think you'll take a lot from it whether you're a salon owner, a leader in your business, or simply someone wondering how the next generation is shaping our industry.IN THIS EPISODE:[00:24] The Juut story and global context[01:30] David Wagner, Horst, and the early Aveda connection[07:01] Growing up in the salons and earning trust[11:18] Digital transformation: SEO, website, and social[15:18] Maintaining culture across locations[17:26] Leading without being a hairdresser[20:28] Team buy-in when changing culture[21:32] What Gen Z wants from salons today[23:01] Hours, flexibility, and six-figure incomes[24:52] Suite life vs. salon life — and the boomerang stylists[34:28] Family dynamics in a family business[36:52] Where to connect with Coco and JuutWant MORE to help you GROW?
I've been thinking a lot about what really makes a great salon, and it's not always what you might think. Sure, brilliant technical skills matter, but what really sets exceptional salons apart is the energy, the culture, and the people.A coaching client told me recently about the atmosphere in her salon, no drama, no bitchiness, just fun, laughter, and genuine support. Her clients connect with that positive energy the minute they walk through the door. It got me reflecting on something I talk about in my new marketing course, that we need reminding, and that is, “We're in the people business”. But with all the focus on algorithms, followers, and SEO, we sometimes forget that the best marketing is creating an incredible experience that people want to tell their friends about. I also make a comparison between my favourite TV series, The Bear, and why it reminds me of the salons I've worked in and owned. And how there's something special that happens when you bring diverse personalities together with a shared commitment to excellence and to each other.IN THIS EPISODE:[00:52] A coaching client's story about a vibrant team culture[01:43] The real source of positive salon energy[02:36] Offline vs. online marketing, and what actually matters[03:30] How marketing used to work before the internet[03:47] The benefits of combining offline and online worlds[04:19] Re-centring the industry on human connection[04:47] My favourite TV series: The Bear and why it resonates[06:49] Why team culture is both the best and hardest part of running a salon[09:25] Work families and the power of belonging[10:37] The leader's role in directing team energy[10:59] Final thoughts: business is peopleWant MORE to help you GROW?
Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing. ✨ 5 Points of Interest for Listeners: Why boosting posts isn't the same as running strategic ads. How to turn discount clients into loyal, full-price regulars. The lifetime value mindset: why one client is worth thousands. The real reason visibility + engagement matter more than discounts. How to use DMs the right way to create consistent bookings.
In this week's episode, I'm joined by Rita Marcon, whose story perfectly captures the courage it takes to follow your intuition and reinvent yourself. Rita is a former hairdresser who climbed the corporate ladder to become the Australian General Manager for one of the biggest haircare brands before taking a leap of faith to start her own business, I Am Conscious Living.Rita's journey is full of wisdom about courage, leadership, and self-awareness. We talk about what it takes to leave the comfort of the known, how to stay grounded when everything's changing, and the difference between leading others and truly leading yourself. Her approach to conscious living and human leadership is something every salon owner can learn from.Whether you're leading a team, running a salon solo, or just looking to find more meaning and calm in the chaos, this conversation will leave you inspired to breathe, be brave, and lead with heart.IN THIS EPISODE:[01:00] Meet Rita Marcon, from salon floor to global leadership[04:50] Finding the courage to change direction[07:30] Lessons learned from 28 years in corporate life[10:10] Knowing your value and self-worth as a leader[13:00] The role of culture and communication in leadership[17:00] Applying corporate lessons to small business and solo ownership[23:00] Practical ways to bring conscious living into daily salon life[33:00] Preventing burnout and finding balance[36:20] When to follow your gut vs. data in decision making[42:50] A powerful story of resilience and self-leadership[46:45] One conscious habit for every salon owner[48:30] How to connect with Rita and learn more about I Am Conscious LivingWant MORE to help you GROW?
https://www.laurenlappin.com.au/private-coachingIn this week's episode Lauren is joined by the amazing Alicia Phoenix (Owner & CEO. of Prolong Lash). Alicia is a fellow AI user and advocate in the beauty business space, and this episode is a deep-dive into both getting started with AI in (and for) your Salon business, and also how you might want to increase your understanding and expand the application of AI going forward. What Lauren and Alicia Talk About: • How did Alicia get started with AI? (05:15).• Using AI for your Salon's content creation. (10:45).• Refining and renaming your individual AI chats. (18:00).• How Alicia uses AI day-to-day. (22:00). • Using AI to save your business money. (26:00).• ChatGPT: Free vs Premium/Paid (as at November 2025). (31:00).• A super valuable tip for ChatGPT Users. (33:00).• How Alicia is using AI in her Mum-life. (36:30).• How Lauren uses AI to assist with optimising her diet. (38:30).• Using Voice-to-Text is a game changer. (39:30).• "I don't want to read stuff that a robot wrote." (43:30).• Is using AI cheating? (47:30). • Where should someone new to AI, get started? (53:00).....Prolong Lash (Australia): https://prolonglash.com.au/ https://www.instagram.com/prolonglash.au/Prolong Lash (USA): https://prolonglash.com/ https://www.instagram.com/prolonglash.usa/....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
As the end of the year approaches, it's tempting to push for maximum productivity, rush through holiday celebrations, and then collapse in a heap on Christmas Eve and call it done.But I want to challenge that. In this week's episode, I'm talking about the power of celebration, why your team party isn't just a party, but a culture-building strategy disguised as fun.I share stories from my own salons, where what started as a Christmas party evolved into something far more meaningful, a night of reflection, recognition, and connection. You'll hear why celebrating your people is one of the smartest leadership moves you can make, and how simple, intentional gestures can anchor your team culture for the year ahead.So before you dive into 2026 planning, hit pause, listen in, and get inspired to make this year's celebration something your team will never forget and set your salon up for the year ahead.IN THIS EPISODE:[01:07] Why the end of the year matters for reflection and gratitude[02:00] The evolution of my salon's Christmas parties[03:13] Turning parties into powerful culture-building moments[04:42] The importance of team culture and belonging[06:13] Creating in-house awards and recognising achievement[07:52] Praise, purpose, and progress, what people crave at work[08:25] Building culture through moments, not KPIs[10:18] A framework for planning your end-of-year celebration[11:17] Creative salon award ideas to strengthen connectionWant MORE to help you GROW?
In this episode of The Running Wine Mom, Samantha sits down with Helen Morrison, the fifth-generation CEO of Frownies, a 130-year-old, women-led skincare brand built on legacy, simplicity, and authenticityHelen shares her journey from yoga instructor and teacher to leading a globally recognized beauty company — all while balancing motherhood, wellness, and self-care. Together, they explore what it means to lead with heart, age with confidence, and mother with grace in a world that often demands perfection.From viral success on TikTok to family-business challenges, Helen's story is an inspiring reminder that leadership and motherhood share the same foundation: love, consistency, and compassion.
Send us your feedback about the episode!Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers.
In this week's episode, I'm joined by Blake Dufault, whose story is as raw as it is inspiring. From a turbulent childhood filled with chaos and heartbreak to finding purpose through hairdressing, Blake's journey is one of relentless growth and unshakable resilience. His book I Am_____ captures that journey beautifully, reminding us that our past doesn't define us, our choices do.We talk about how hairdressing quite literally saved him, the lessons he's learned along the way, and his powerful belief that no one is coming to save you; you have to choose growth for yourself. Blake also opens up about how his personal story evolved into a mission to make the industry better, leading him to create AIVA, an AI-driven salon management system built to give stylists their time back.This conversation is a reminder that success isn't about shortcuts or luck; it's about doing the work you're avoiding, learning from failure, and never giving up on what's possible.IN THIS EPISODE:[00:00] Welcome and introduction to guest Blake Dufault[02:00] Why Blake wrote his book I Am Blank[06:30] Blake's tough start in life and the lessons it taught him[09:45] How hairdressing became the turning point that saved him[12:30] Doing the work you're avoiding – the real key to growth[14:00] The power of taking ownership: “No one's coming to save you”[23:00] The writing process – ten years of reflection and refinement[26:30] From student to salon owner – building culture and systems[28:45] What successful salons are doing right today[31:00] How AI will reshape the future of salon business[34:00] Introducing AVA – the AI-driven virtual assistant for salons[41:00] Building technology that serves stylists, not the other way around[42:30] Why Blake walked away from social media (and how it worked)[44:30] Where to find Blake's book and AIVA onlineWant MORE to help you GROW?
In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful “three-machine method” every beauty entrepreneur needs to multiply revenue and freedom. If you've ever felt stuck between working in your business and growing beyond it, this episode is your wake-up call. 5 Key Takeaways
This is part three, the final episode, in my three-part salon marketing series, and today it's all about solutions.If you've listened to the first two episodes, you'll know that the biggest problem in most salons isn't attracting new clients, it's keeping them. So in this episode, I'll show you how to identify where your business is leaking clients, how to use your data to pinpoint what (and who) needs improvement, and how to start fixing it.You'll learn the key retention metrics to track, how to interpret them, and how to turn those numbers into action, through training, coaching, and better systems. Because the key to sustainable growth isn't through endless promotions and constantly chasing new clients, it comes from keeping the ones you already have.IN THIS EPISODE:[00:00] Welcome to part three of the salon marketing series[01:00] Recap: what marketing really is and why most salons lose clients[02:00] The Starbucks lesson, “one client at a time”[03:00] Why data is your most powerful marketing tool[03:39] Understanding new vs. existing client retention[05:01] Benchmarks: what your retention rates should look like[06:33] Why individual stylist data matters more than salon averages[07:39] Using data to identify what (and who) needs improvement[08:53] Recap of the three-part marketing framework[12:00] Final message: growth happens one client at a timeWant MORE to help you GROW?Online Salon Marketing course enrolment opening 27th October - Join the waitlist for all the info
Are your clients chasing “greenwashed” promises—or ready to believe in real change?In this transparent, no‑fluff conversation, Elaine sits down with returning guest Jacquelyn Rodriguez—author of Changeworthy, founder of The Holistic Salon Academy, and co-founder of the Green Beauty Community—to explore what it truly takes to build a salon that honors people, profit, and the planet.
This is part two of my three-part series on salon marketing, and today we're diving into why most salons are reasonably good at attracting new clients but not nearly so good at keeping them. If you listened to last week's episode, you'll know that 60% of new clients never return for a second visit, and only one in ten make it to six visits. Today, I'm explaining exactly why that happens and what marketing really has to do with it.Here's the thing most salon owners get wrong: they think marketing stops once the client walks through the door. But that's actually when the second function of marketing begins. I'm talking about the client experience, the quality of your work, and the relationships your team builds. If you've been pouring money into advertising but still struggling with retention, this episode will change how you think about marketing forever. Next week, in part three, we'll get into the actual solutions, but today is about understanding where it all goes wrong.IN THIS EPISODE:[01:00] Quick recap of part one: the three functions of marketing[02:32] Why getting clients through the door isn't the problem[03:20] What the second function of marketing really is[04:12] Two main reasons clients don't come back[05:19] How to give clients a reason to return[06:31] When expectations don't match experience[08:51] Why every detail in your salon is marketing[10:04] The role of your team in delivering on your marketing promise[11:12] Wrapping up and preview of part three: the solutionsWant MORE to help you GROW?
What if the biggest thing holding your beauty business back isn't strategy but actually mindset? In this episode, I'm joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady's perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.What you'll hear in this episode:How can you start shifting your mindset when self-doubt creeps in?Why do we compare ourselves to others and how can we stop?The connection between your thoughts and your business resultsWhat's one mindset shift to make when you feel “behind”?How to trust that your small steps are actually adding upTune in for an uplifting conversation that'll help you see mindset as your most powerful beauty business tool.More about Cady:Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.Connect with Cady:Website: Happinessbycady.comInstagram: https://www.instagram.com/happinessbycady/TikTok: https://www.tiktok.com/@happinessbycadyWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
Special Edition: Live from the Beauty Business BrunchWhat does it really take to build a thriving local industry? In this fireside chat recorded live at the 2025 Beauty Business Brunch, Herson Bautista—CEO of DC Barber Expo and Owner of Heritage Barber & Co.—joins Host, Robert Hughes, to talk entrepreneurship, risk-taking, and the power of community.From lessons learned launching the DC Barber Expo to the importance of serving your team and showing up for one another, this conversation dives deep into what it means to grow through service, education, and connection.
In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business? Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help you discover your true worth beyond the business you've built — and why that awareness makes you an even stronger entrepreneur. 5 Points of Interest for Listeners: Why your self-worth should never be tied solely to your business. The identity crisis that often hides behind success. How to prepare mentally and emotionally for unexpected setbacks. The mindset shift that builds resilience and long-term confidence. Redefining success so it aligns with your true self. ✨ Tune in to build a stronger foundation for both your life and your business. // Find Nikki Delore on Instagram: @beautifulyoubodyspa // Find Sheila on Instagram: @CEOglowshow | @realsheilabella // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // YOUTUBE Channel youtube.com/@SheilaBella
In this episode, I'm kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here's the thing: most salon owners completely misunderstand what marketing actually is.So today, we're starting at the beginning, with the real definition of marketing. I'll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You'll see why most salons only ever master the first part and how that keeps them stuck on a hamster wheel of constantly chasing new clients instead of building a business full of loyal ones.By the end of this episode, you'll see marketing in a whole new light, not as something you only do on Instagram, but as everything you do from the moment a client hears about you to the moment they decide to come back again and again.IN THIS EPISODE:[00:51] The question every salon owner needs to answer: What is marketing?[02:16] Three definitions that redefine how you see marketing[03:01] Why most salons are good at attracting clients — but not keeping them[04:16] The maths behind one new client a day[06:13] The “leaky bucket” metaphor for salon marketing[08:51] The real work of marketing happens inside your salonWant MORE to help you GROW?
Welcome back to the Business Beauty Network Podcast, where business meets beauty! In this real talk solo episode, your host Brandi Taylor gets transparent about her personal journey of setbacks, doubts, and rediscovering her true calling in the beauty industry.After nearly six years of podcasting, Brandi opens up about moments when she considered quitting, but also shares the powerful lessons she's learned about consistency, resilience, and moving out of your own way so you can truly serve and succeed.With just 90 days left in the year, Brandi challenges you to stop waiting for January and start making shifts now. From client retention strategies to seasonal promotions, bundling services, and refreshing your marketing systems, this episode is packed with motivation and practical tips to help beauty professionals finish 2025 strong.Why imposter syndrome and self-doubt hold beauty professionals back, and how to overcome themThe importance of consistency (even when results don't show up right away).How to use the last 90 days of the year to reset your business strategy.Seasonal promotion ideas that add value without discounting your services.Simple client retention tips that keep your chair (and books) full.Why marketing isn't optional—it's business.
In this week's episode, I sit down with Kristin Firrell, who after more than 40 years in the professional beauty industry, is stepping into the next chapter of her life. Kristin's story is all about connection, trust, and education. From the very beginning, when Kristin realised that in hairdressing she had found her people, to stepping into leadership roles at John Paul Mitchell Systems, her career has been shaped by authentic relationships and a passion for helping others grow.We talk about the importance of reinvention, why trust is the cornerstone of success, and how education, culture and the client experience will define the future of salons. This is a conversation about legacy, lifelong learning, and remembering that at its heart, hairdressing is always a people business.IN THIS EPISODE:[00:00] Introduction and welcome[00:50] Kristin's early beginnings and finding her people in hairdressing[09:15] From stylist to educator to corporate leader[13:40] The power of trust and transferable skills[16:20] Going back to school at 43 and the importance of lifelong learning[25:30] What salon owners really need to understand about their business[29:00] Culture, gratitude, and creating great client experiences[31:00] Why education is at the heart of growth and connection[38:00] Advice, wisdom, and lessons from mentors[41:00] Reflections on legacy, authenticity, and relationships[42:30] Closing thoughts and gratitudeWant MORE to help you GROW?
In this episode, I'm joined once again by salon owner Luke Reynolds, who's just taken a massive step that so many owners dream about, moving from a 50-square-metre boutique salon into a stunning, purpose-built space. Luke and I talk through the entire journey: the decision to expand, the design process, managing a ballooning budget, and the lessons learned along the way.If you've ever wondered how you'll know when it's time to grow, or what it really takes to pull off a move like this, you'll love Luke's honest insights. From cash-flow pressures to a 75% revenue jump and a 600% growth in colour services, it's a conversation packed with practical advice and inspiration for any salon owner with big ambitions.IN THIS EPISODE:[00:00] Welcome and episode intro[01:01] Luke shares the dream of a bigger salon[04:25] Knowing when it's time to expand[08:50] Planning, design, and the power of a great architect[15:25] Budget surprises and cost-engineering tips[21:58] An eight-week build—how the team pulled it off[24:50] New space, new systems: what broke and how they fixed it[31:24] Competing with the independent model through culture and pay[41:46] Luke's advice for owners considering expansion[47:46] Growth results and lessons learned after one year[50:16] Wrapping up and where to connect with LukeWant MORE to help you GROW?
In this episode of the Confessions of a #Beauty Boss podcast, Angela Dickson emphasizes the importance of intentional social media strategies for beauty business owners. She discusses the need to shift from casual posting to a more strategic approach that focuses on building a brand and engaging clients. Angela provides actionable tips for creating content, especially for seasonal promotions like Black Friday, and encourages listeners to treat social media as a powerful business tool rather than a chore. The episode is filled with insights on how to effectively communicate value, build trust, and ultimately drive bookings through social media. takeaways Posting when you feel like it isn't a strategy. Your content isn't just to show off your work, it's to communicate value. Treat social media like a powerful business tool, not an annoying chore. You're not just building a beauty business, you're building a brand. Your story, your knowledge, your energy, they are your superpower. Film a story where you speak to the camera. Every year people wait for deals, but the truth is if your skin is struggling now, why wait? You want to be the one you're showing leadership there. The DMs are where the conversions happen. You're not behind. Just stay on your own path.
This week, I'm diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn't always be based on what you would want.In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you'll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back.IN THIS EPISODE:[00:00] Welcome and setting the scene for year-end focus[01:00] Why “you are not the client” is a crucial mindset shift[02:15] Experiencing another salon as a client[04:00] How assumptions about client needs can mislead[04:40] Market research methods that actually work[05:44] Using everyday conversations as powerful research[06:46] Feedback and the “feed it forward” principle[10:32] Turning feedback into action for continuous improvement[12:36] Episode wrap-up and next week's teaserWant MORE to help you GROW?
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Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this week's episode, I speak with Chris Baran. Chris has worn just about every hat in our profession: stylist, salon owner, podcaster, and global ambassador, but above all, he is a teacher. For nearly 60 years, he's been evolving, reinventing, and staying at the forefront of education.We talk about what it really takes to be an educator, how education has changed in the wake of the pandemic, and the role of curiosity, humility, and vulnerability in teaching.Chris shares not just technical wisdom but also the mindset shifts that make the difference between simply “instructing” and truly inspiring. Whether you're a salon owner, a stylist, or an aspiring educator, this conversation is full of nuggets about growth, leadership, and the responsibility we all have to lift others up.IN THIS EPISODE:[00:00] Introduction and welcome[00:49] Chris Baran's background and career journey[05:00] Reinvention vs. evolution in education and creativity[08:29] How do you know if you're ready to be an educator?[13:45] What makes a truly great teacher[18:00] The power of vulnerability and connection in teaching[21:00] Why “teaching what you most need to learn” matters[26:00] Validation, ego, and finding authenticity on stage[31:21] How education has changed since the pandemic[34:00] Generational shifts and the “swipe right” society[38:40] Creating a culture of growth inside your salon[46:10] Where to connect with Chris BaranWant MORE to help you GROW?
In this week's episode, I share the true story of a local salon that went from being fully booked and thriving to empty and struggling, all in less than two years. It's a perfect example of how quickly things can unravel when leadership, standards, and systems disappear.We'll break down what happened, what went wrong, and the ten key lessons that every salon owner can take away from this story. Whether you run a hair salon, a spa, or a beauty clinic, these insights will help you avoid the same mistakes and build a business that lasts.IN THIS EPISODE:[00:42] Introduction – why it's easier to see problems as a client[01:41] A true story of a thriving salon and its decline[02:00] What made the salon successful at first[03:01] The impact of Mary leaving and the loss of standards[04:46] The financial cost of losing loyal clients[06:07] The importance of leadership and management[07:20] Word-of-mouth growth—and decline[08:37] The 10 lessons every salon owner should know[11:27] Grow book series & where to find themWant MORE to help you GROW?
In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you'll learn how to work smarter—not harder—while adapting to a rapidly changing industry. Whether you're just starting or scaling to new heights, this information will help you stay ahead of trends, reclaim your time, and build a business that thrives long-term. AI & Automations Are Non-Negotiable – Future-proofing your beauty business means integrating smart systems now before you get left behind. In this Bellavate system run-thru you will learn: