Podcasts about beauty business

Most salon owners assume their business feels complicated because it needs to be. But after years inside salons at every level of the market, I've noticed the opposite. The businesses that thrive are simple, while the ones that struggle are usually a collection of good ideas picked up along the way that were never designed to work together. So ask yourself: does your business actually function as one connected whole, or does it just feel like separate parts that don't quite work together as they should?I'll share why keeping things simple takes real work, why most owners build their business one decision at a time, and why the real job of management is making sure every part connects to everything else. If your business feels harder than it should, this episode will help you see why.IN THIS EPISODE:Why the most successful salons are simple, not complicatedHow joined up thinking turns one small decision, like pricing, into a ripple across the whole businessWhy removing something from your business can matter as much as adding something newThe real difference between a simple business and one that depends on youEPISODE TRANSCRIPT:[00:00] Introduction[00:43] The one question people most often ask about salon success[01:54] The jigsaw puzzle metaphor for building a business that works[03:56] Why so many salon owners end up building the plane while flying[06:46] Why you need the picture on the box before you build[08:35] How one pricing decision ripples through every part of your business[10:00] The two sides of management: systems and processes versus people[13:16] Why removing something from the business can matter as much as adding[14:02] The real difference between a simple business and a dependent one[18:08] Why the goal is making the pieces you have work together[19:00] The free management checklist and course mentioned in this episodeRESOURCES MENTIONED IN THIS EPISODE:

When it comes to marketing, many salon owners pour their time into Instagram, hoping it brings new clients through the door.My returning guest Phil Evans, founder of Salon Guru, has analysed over four and a half million visits to salon websites, and the results show that social media is not driving potential clients to your website in the numbers that you might expect.So here's a question worth reflecting on: if your marketing time is going to the wrong place, what is that actually costing your salon?In this conversation, Phil breaks down exactly where new clients are really coming from, what Google's EEAT framework means for your website, and why most reviews fall short of what Google and AI are looking for. By the end of this episode, you'll know where to put your marketing time so it actually brings in bookings, not just likes.IN THIS EPISODE:Why only 1.5% of website visits come directly from social media, and where the rest actually come fromThe four-part framework Google and AI use to decide which salon to recommendHow to structure your Google reviews so they build real trust and authority, not just star ratingsWhat to search on your own phone to check whether your salon is visible on Google and AITIMESTAMPS:[00:00] Introduction[00:51] Introducing returning guest Phil Evans from Salon Guru[01:44] Inside the new Salon Guru trends report and why it exists[03:42] Google versus social media, the surprising split in the data[05:26] Why social media rarely closes the booking on its own[09:16] How AI is reshaping the way clients search for salons[11:39] Is AI about to replace Google search entirely[18:14] The EEAT framework Google and AI use to pick a salon[22:00] Why detailed Google reviews matter more than five-star ratings[27:17] Where to focus five hours a week of marketing time[32:34] What clients actually want to see on a salon website[38:00] Inside Showcase and the early results from beta salonsRESOURCES MENTIONED IN THIS EPISODE:Salon Guru Trends Report – New data on where salon clients really come from and how to be found on Google and AI

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertachtundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffmann & Maria Strehl wie dich die meisten Kunden jetzt verarschen als Kosmetikerin und Beauty Experte im Geschäft. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

How many opportunities are you missing out on simply because you're afraid to put yourself out there?In this episode, I'm sharing a little bit of a vulnerable realization I've had lately: after YEARS of preaching about getting outside of your comfort zone, I've found myself feeling cringy about putting myself out there again. And it made me wonder...how much could we be holding ourselves back in our businesses without even realizing it?I share some of the opportunities I've received over the years simply because I was willing to ask, apply, pitch myself, and put myself out there, along with plenty of times I've been told no. Because the reality is, you might hear a lot of no's along the way, but sometimes all it takes is one yes to completely change the trajectory of your business.In this episode, we cover:

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertsiebenundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffmann warum die meisten mit Fußpflege einfach kein Geld verdienen. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Treating your team like family feels warm and caring, but it might be working against your leadership and having a negative impact on the business.A family relationship and a business relationship serve two very different purposes, and in a business, when the boundaries are blurred, accountability gets harder, standards slip, and you start making exceptions you'd never normally allow. In today's episode, I walk through five practical shifts that replace the family myth with something stronger, a team built on genuine care and clear standards. You'll come away with a better way to handle the conversations you've been avoiding, and a level of clarity that serves everyone in the business.IN THIS EPISODE:Why family belonging is unconditional, while team membership comes with real expectationsHow holding people accountable is one of the most caring things you can doThe difference between supporting your team and carrying every problem in their livesWhy blurred boundaries between friend and employer make hard conversations even harderA better metaphor than family for building loyalty, trust and belongingEPISODE TIMESTAMPS[00:00] Introduction[01:15] Why calling your team family can create serious problems[02:31] Families and businesses exist for completely different reasons[02:42] Word from our sponsor: Zenoti[04:46] The unconditional nature of family versus the realities of a team[06:34] Why caring about people does not mean avoiding accountability[07:57] The hidden cost of protecting one person from feedback[08:53] You are not responsible for fixing everyone's problems[10:03] How the family mindset creates a one-sided psychological contract[11:26] Why blurred boundaries make leadership so much harder[17:33] Recap: five things to remember about your team[18:58] Where to find the free salon management checklistWant MORE to help you GROW?➡️ Zenoti – all-in-one salon management platform with AI-powered client communications and automation. GMSB listeners get 50% off their first three months – Find out more

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertsechsundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman welche Kosmetik-Neukunden am meisten Geld bringen. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyA post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?"In this episode I'm unpacking who you should actually posting for, why chasing likes from artists on the other side of the country won't fill your books, and when it's genuinely fine to go quiet on socials. Plus the one move I'd suggest if you want to be recognised in the industry as an educator or brand ambassador.Why I haven't talked social media in a while, and the post that changed that [00:00].The MIA salon post, and when going quiet actually works for your business [01:33].Reading the viral caption that so many of you resonated with [04:28].The question that fixes everything: who are you posting for? [08:06].What content actually gets local clients through your door [09:15].A million views vs real bookings, and how to know if your socials are working [12:16].Want to be an educator, trainer or brand ambassador? Why you need a separate account [14:28].Growing your team or moving locations? When consistency really matters [19:09].The pressure to post perfect work, and who you're actually trying to impress [24:31].Why paying clients aren't always your best content subjects [26:50].Wrap up, and how to go deeper on this inside the Salon Goals Academy [28:26]..... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertfünfundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman wie du als Kosmetikerin echte Premium-Stammkunden gewinnst heutzutage. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti.You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now. In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing. IN THIS EPISODE:Why new client numbers are falling across every part of the industry, and why that's not automatically your faultThe client retention approach that's driving almost all industry growth right nowWhy salons with membership programs are growing four times faster than salons without oneWhat calendar inflation really means, and why 72% of first rebooked appointments never happen as plannedEPISODE TIMESTAMPS[00:00] Introduction [00:25] Why "is that good?" is the wrong question to start with [01:47] The moment benchmarking changed how I ran my own salon [04:07] Numbers are facts, not feelings [06:59] Same salon revenue is still growing despite the uncertainty [07:56] New client numbers are falling across every sector measured [09:16] Why retention, not marketing, is driving industry growth [11:39] Membership programs and the eight percent growth gap [13:13] Calendar inflation and the 72 percent rebooking problem [15:40] Where AI actually helps, and where it doesn't [17:15] The 30-point utilisation gap between average and top salons [20:00] This week's challenge: 30 minutes with your own numbersRESOURCES MENTIONED IN THIS EPISODE:The 2026 Beauty and Wellness Benchmark Report by Zenoti: Download the free benchmark report hereWant to see how your business compares? Head to the Zenoti benchmark scorecard Enter your numbers to see where you stand against industry benchmarks.Interested in a personalised consultation with Zenoti and 50% off for the first 3 months.

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertvierundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman das jetzt viele Kosmetikerinnen & Beauty Experten über weniger Kosmetik Kunden klagen. Woran liegt das genau? Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Episode 33 - I'm talking about business this episode! More specifically, the beauty business and waxing industry. I'm telling you what it costs to run my business, some of the stuff I encounter with clients from time to time and why the soft wax vs hard wax debate is a bit silly. Time Stamps: 00:00 INTRO 02:00 The number behind running my business 06:00 Why beauty business MUST charge a cancellation fee 10:30 For new estheticians charging too little and not getting booked 16:00 120k isn't exactly what it sounds like 21:00 The comparison between soft wax and hard wax is silly 28:00 Trying to cover all bases with my policies 35:00 What more can I do to make this process easier for you? 37:00 God forbid I pour into myself a little bit 40:00 Giving my clients grace 44:00 This is a two way street 49:00 Let's not be rooted in greed

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertdreiundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman über die stille Krise in der Beauty-Branche was Fußpflege betrifft. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

What happens when you have an incredible product… but no predictable system to sell it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans. There's just one problem. She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales. In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income. Because creating something amazing is only half the battle. Getting people to see it is the other half. If you have a product, course, service, or business idea sitting on your heart, this episode is for you.

Billy Ryan and Elle Foreman own the Tribe Salons group in London and Kent. In this episode, we discuss what it takes to build a successful family salon business and how they've evolved their employee-based salon culture to meet the expectations of today's workforce.You'll hear how they've built communication and shared values into the way they lead their team, why they moved away from a traditional commission-only pay structure, and how learning to manage cash flow gave them the confidence to invest, expand and finally feel in control of the financial side of the business.IN THIS EPISODE:Why clear communication and shared core values matter How different learning styles shape the way you train your team, and why one teaching style never works for everyoneWhy a pay structure based only on commission can work against the business you're trying to buildHow a cash flow forecast turns "we just need to make more money" into an actual planWhy entering awards and competitions can have a bigger impact on your business than chasing a larger social media followingEPISODE TIMESTAMPS:[00:00] Introduction [00:47] Meet Billy Ryan and Elle Foreman from Tribe Salons [01:41] How Tribe Salons grew to two locations and 25 team members [03:23] The pros and cons of running a business with a sibling [07:39] Bringing in new ideas while an older generation resists change [12:55] The top things that make a family business work [17:29] Why Tribe is built as a fully employed salon, not chair rental [21:31] How a ten-year age gap changed the way they train their team [30:00] How the GMSB courses shaped their business decisions [32:48] The cash flow forecast that changed everything financially [40:16] Why they rebuilt their pay structure around more than commission [45:33] What hairdressing awards have done for their business and their teamRESOURCES MENTIONED IN THIS EPISODE:GROW Business School - The complete blueprint for building a successful salon business - Courses, Coaching and CommunityMoney Course – A step-by-step course covering cash flow forecasting, pricing and financial control for salon owners – Find out more 

Turning Passion Into Profit: How Tanny Diep Built a Thriving Beauty Business In this inspiring episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with beauty entrepreneur, educator, and business coach Tanny Diep. Together, they dive deep into the realities of turning passion into profit, overcoming self-doubt, and building a successful business and brand from the ground up—even when the odds seem stacked against you. From Humble Beginnings to Beauty Boss Tanny Diep opens up about her early life as the daughter of Vietnamese immigrants. Growing up, she watched her mother work tirelessly as a nail technician and eventually open her own nail salons—an experience that planted the seeds for Tanny Diep's love for beauty and business (01:44). But despite her early exposure, entrepreneurship wasn't always on her radar. Like many with immigrant backgrounds, she felt family pressure to pursue “stable” careers like medicine or law (02:38). After a detour into business school and a decade-long stint in the fashion industry, Tanny Diep found herself burned out by corporate life (05:05). It was her journey through a transformative 200-hour yoga teacher training that gave her the self-belief and discipline to pursue her own dreams (05:58). This pivotal experience not only helped her address limiting mindsets and past trauma but also equipped her with the resilience and clarity necessary for entrepreneurship (06:55). Taking the Leap Pivoting from fashion, Tanny Diep discovered microblading and permanent makeup—a field where she could combine her creativity with her desire to help others feel confident (09:16). She didn't simply leap blindly; she crafted a practical, year-long exit strategy from her corporate job, committing to training, building her skills, and slowly growing a client base on nights and weekends (09:47). Her candid retelling of working seven days a week, facing burnout and fear, and the uncertainty of “going all in” delivers a powerful reminder that entrepreneurship is rarely glamorous at the outset (09:53). Through family support and her own determination, Tanny Diep opened her first solo studio in late 2018. Even with humble beginnings—a 100-square-foot room with no windows—she used her background in sales, marketing, and design to set herself apart and attract clients (13:07). Her big break came after a successful client transformation and a single, well-placed social media ad, which filled her entire first month and brought in more income than she had ever earned in a single month (14:44). But as she shares, maintaining momentum meant commitment and facing her fears every step of the way (15:55). Leveraging Content and Building an Authentic Brand One of Tanny Diep's most critical success factors was her commitment to consistent, authentic content creation (16:14). She candidly talks about starting from zero followers, making a vow to post something every single day, and using her creativity and research to discover what resonated with her audience—ultimately going viral with behind-the-scenes content that showcased her process and skill (18:01). This relentless discipline in showing up on social media not only drove bookings but also positioned her as an industry leader. Juggling the roles of artist and business owner was no easy feat, as she balanced performing high-stakes, artistic procedures during the day with the administrative, marketing, and growth tasks at night (19:50). Yet, Tanny Diep credits her yoga background for cultivating the discipline and mindset needed to consistently “work on her business”—not just in it—and never allow herself to simply wonder where her next client was coming from (21:04). Why Many Talented Artists Struggle The reality, Tanny Diep explains, is that talent alone is rarely enough. Most beauty schools—and even advanced training courses—teach technical skills but neglect essential business topics, such as branding, marketing, operations, and client retention (25:13). For many creative professionals, the daunting leap from technician to entrepreneur comes without a roadmap: imposter syndrome, lack of business acumen, and a misunderstanding of what it takes to attract and keep clients can derail even the most passionate artists (26:19). Together, Wize El Jefe and Tanny Diep reflect on their parallel experiences in building something from scratch—sharing stories about self-doubt, the importance of investing in yourself, and the power of believing in your vision long before it yields tangible results (27:30; 28:19). They stress that a growth mindset, nurtured through gratitude and journaling, is as vital as technical expertise (29:07). Sustainable Success, Impact, and Giving Back Now a 7-figure business owner and sought-after educator, Tanny Diep has channeled her success into supporting other professionals. She describes the fulfillment of launching her own academy, teaching both skills and business strategy, and mentoring students who have now outpaced their own expectations (42:23). Her commitment to not gatekeeping knowledge sets her apart in an industry rife with “get-rich-quick” educators and scams (43:33). She sees supporting others as the most rewarding aspect of her journey: watching students quit their day jobs, replace their incomes, and find confidence in their calling (43:00). Both Wize El Jefe and Tanny Diep agree that, in the long run, passion-driven purpose and authentic service will always outlast a fixation on money (39:46). The episode is filled with hard-won wisdom about how even a 1% improvement every day, sustained over years, leads to mastery and, eventually, the confidence to achieve any goal (46:02). Advice for Aspiring Beauty Entrepreneurs To close out the conversation, Tanny Diep shares powerful advice for anyone teetering on the edge of starting a business but struggling with fear or imposter syndrome: “Confidence is built through action and clarity” (46:47). She encourages listeners to take the first step—not because it's the perfect move, but because clarity and confidence only come from doing the work, learning from setbacks, and allowing each experience to guide you closer to your unique path (47:02). Connect and Learn More Listeners interested in Tanny Diep's services, training, or mentorship opportunities can connect via Sway Brows Academy and Studio or follow her social accounts to access resources, events, and community (48:20). This episode is a must-listen for any aspiring entrepreneur, beauty professional, or creative looking for real talk about building a brand, overcoming fear, and finding fulfillment through disciplined, purpose-driven work. Whether you're just starting out or deep in the grind, Tanny Diep's candid story will inspire you to take action, invest deeply in your vision, and build a business—and a life—on your own terms.

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihundertzweiundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman & Maria Strehl über die neusten Trends in der Beauty-Branche 2026/2027. Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Kostenloses Beratungsgespräch: https://www.beauty-business-consulting.de/ In Folge dreihunderteinundneunzig von “Die Beauty Experten" spricht Anna Franziska Müller-Hoffman über ein Phänomen, dass in vielen Instituten der Zeit immer weniger Premium Behandlungen gebucht werde. Warum ist das so?! Mehr zu unseren Kundenbewertungen, Fallstudien & Artikeln findest du hier: ► https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende & trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung & „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed.In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! These strategies are directly from what I am currently seeing across our social media clients results recently. These are practical, easy-to-implement ideas you can start using today.In this episode, you'll learn:

The way hairdressing education is delivered has changed dramatically since I started in this industry, and it will continue to evolve as new technology emerges. In this episode, I talk about those changes and the impact it has on salons, trainees, standards and productivity. And I ask the question I think salon owners are wondering: “What does the future of education look like and how will it impact the way I run my business?I explain why information has become cheap while experience has become more valuable than ever, and why that changes what you should actually be looking for in education. I also share seven practical lessons on building a culture of learning, why you need to be training apprentices who contribute quickly, and staying ahead as the industry keeps moving.WHAT YOU'LL LEARN:Why information has become cheap while real experience has never been more valuableThe real reason AI won't replace great educators, and how it exposes the poor onesWhy your apprentices should be productive within six months, not left to find their feet for yearsThe difference between being a great hairdresser and being a great teacherWhy you can't rely on colleges or government training programs to finish the job for youSeven practical lessons on education every salon owner needs to hearIN THIS EPISODE:[00:00] Introduction [02:19] Antony asks the big question: where is salon education heading next [03:15] How live seminars and academies defined the early years of education [04:00] The internet and social media put educators in everyone's pocket [05:07] The moment Antony realised business education mattered more than technical skill [06:23] Why salon owners started asking about branding and leadership, not just hair [07:41] How COVID forced the whole industry to learn online almost overnight [09:00] What actually separates a genuinely good coach from a mediocre one [10:36] Why online retail during COVID changed manufacturers for good [13:05] How artificial intelligence is reshaping salon education right now [14:04] Why information is cheap but real experience is priceless [17:29] Antony's seven practical lessons every salon owner needs on education [21:12] The one thing that never changes no matter how the industry evolvesWant MORE to help you GROW?

Being busy doesn't always mean your beauty business is growing. Sometimes, it simply means you've become very efficient at doing more of what's already exhausting you. In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey explores how hairstylists, salon owners, and creative professionals can redefine success, recognize new business opportunities, and diversify their income with purpose, without chasing every new trend. You'll learn how curiosity can help you identify the real problems inside your business, recognize unmet needs, and build income streams around work that feels meaningful. Ambrosia also shares why sustainable growth requires more than strategy: it requires stronger habits, an openness to learning, and a willingness to rethink your relationship with money, success, and scarcity. Get our free full proof profit maker Try GlossGenius 50% off for 2 months We have something special coming your way in the next newsletter! KEY TAKEAWAYS: 1. How to recognize the difference between meaningful progress and busywork 2. Why constant busyness is not the same as building a successful beauty business 3. How curiosity can help you identify problems, opportunities, and unmet needs 4. Why hairstylists should diversify their income by solving meaningful problems, not simply chasing trends 5. How to evaluate whether your current business still supports the life you want to create 6. Why burnout can be a sign that your habits, priorities, or definition of success need to change 7. How opportunity recognition can lead to new services, education, partnerships, and revenue streams 8. Why continuous learning and releasing ego are essential for long-term business growth 9. How scarcity and fear can limit the opportunities you're able to recognize 10. How to build sustainable habits that support your health, creativity, income, and future self Success isn't a final destination. It's an ongoing process of paying attention, staying curious, and asking yourself what problem you feel genuinely called to solve next. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, catch us on YouTube! Find us on Instagram & TikTok :)

https://www.expertenmarkt.de/magazin/redai-beauty-business-consulting-launcht-eigene-erfolgs-ki-fur-kosmetikerinnen Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertneunzig von “Die Beauty Experten" beginnt mit RED.AI für die Beauty-Branche eine neue Ära. In dieser Podcast-Folge stellen wir unsere eigene Künstliche Intelligenz vor, die wir speziell für Kosmetikerinnen & Beauty-Experten entwickelt haben. RED.AI liefert Antworten auf die wichtigsten Fragen rund um Kundengewinnung, Preisgestaltung, Verkauf, Social Media, Marketing und Unternehmensaufbau und greift dabei auf unser jahrelanges Praxiswissen aus der Beauty-Unternehmensberatung zurück. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertneunundachzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann mit Kundin Kathrin, über ihre Erfahrungen, Herausforderungen & Erfolge in unserer gemeinsamen Zusammenarbeit. Mehr Erfahrungsberichte unserer Kunden findest du hier: https://www.youtube.com/watch?v=h1igllaAjU&list=PLmp3wTNz8zMInayu8nj67356kSS7rGrw ►►https://www.expertenmarkt.de/experte/beauty-business-consulting-muenchen ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden

JOIN THE MONEY MISSION:https://moneymissionja.comGet the Money Mission Workbook: https://amzn.to/4567eL2Lisa Hanna has gone from Miss World, to Member of Parliament, to beauty entrepreneur. She recently launched Lisa Hanna Beauty, a luxury skincare line with global ambitions - and a campaign that definitely got people talking. We'll discuss the business behind the brand, the strategy behind those provocative images, and what it takes to reinvent yourself after nearly two decades in politics.Plus, our Analysts will reveal four numbers every business owner should be tracking every week… and break down Derrimon Trading's multibillion-dollar ERP problem and whether the company is really turning the corner.******************OUR SEGMENTS: 0:00- Intro1:50- What's Hot in Business8:45 - Discussion44:17 - Market Recap48:53 - The Analysts- Four numbers every business owner should know56:59 -The Analysts - Derimmon*******************SUBSCRIBE TO OUR NEWSLETTER: https://kalilahreynolds.com/newsletter JOIN THE MONEY MISSION:https://moneymissionja.com******************

Most salon owners already know what they should be doing to build salon success. They know they should raise their prices, have the tough conversation with an underperforming team member, or get on top of their numbers, and they still don't do it. After more than 30 years working with salon owners in dozens of countries, I've watched the same four disciplines show up in every real success story, and none of them are a shortcut.I break down the four words I believe underpin real success in this industry, whether you're behind the chair or running the business. You'll learn why mastering them matters more than chasing the next new idea, and what separates people who talk about change from people who actually make it happen.WHAT YOU'LL LEARNWhy information on its own has almost no value anymore, and why most people still don't changeThe first discipline every master of any craft, hairdressing or business, never outgrowsWhy mastering the fundamentals of your salon's finances matters more than any new marketing hackThe difference between doing something once and true implementation, and why real mastery looks effortlessWhy innovation only works once you've earned the right to it through masteryWhy endurance is the discipline that separates the real success stories from everyone elseIN THIS EPISODE:[00:00] Introduction[00:51] Why knowing what to do isn't the real problem[02:21] The four words that underpin every success story[03:34] The first discipline: mastering the fundamentals[05:08] The Guido Palau lesson on practising at the very top[06:38] Why salons fail without understanding the financial fundamentals[07:00] The second discipline: implementation[09:00] The third discipline: innovation[10:36] The fourth discipline: endurance[11:30] The mentor who embodied endurance more than anyone[13:00] Recap: the four disciplines that build lasting successWant MORE to help you GROW?

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertachtundachtzig von “Die Beauty Experten” wird es persönlich. Maria und Anna Franziska sprechen offen über die Geschichte hinter Maria Strehl, ihren Weg in die Beauty-Branche, prägende Erfahrungen, Herausforderungen und die Momente, die sie zu der Unternehmerin gemacht haben, die sie heute ist. Freu dich auf ehrliche Einblicke, persönliche Geschichten und Dinge, die viele bisher noch nicht über Maria Strehl wussten. Wenn du die Person hinter Beauty Business Consulting kennenlernen möchtest, solltest du diese Podcast-Folge auf keinen Fall verpassen. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!In this episode, we cover:

Every salon owner has dealt with a difficult team member who is brilliant one week and impossible the next, leaving the whole team tiptoeing around them. Most owners have no idea whether to show compassion or hold the line, especially when a health issue might be part of the picture. This week, I talk to leadership coach Nina Kovner about handling it without making it personal.Nina breaks down the difference between compassion and excusing bad behaviour, and shares the three-step process to decide when and how to step in. You will come away with language you can use in the moment, a clearer sense of where your responsibility as a leader starts, and a plan for protecting your whole team's culture.IN THIS EPISODE YOU'LL LEARN:✅ Why most difficult team behaviour comes down to unclear brand promises and agreements, not personality✅ How to separate the behaviour from the person so conversations stay objective ✅ The pause, process, proceed method for deciding when and how to address an issue ✅ Where the line sits between showing compassion and excusing harmful behaviour ✅ How to build psychological safety so your team will actually tell you what's going on ✅ Why letting one person's behaviour slide damages trust with the whole teamTIMESTAMPS[00:00] Introduction [01:24] Antony's story about a stylist struggling with PMDD and her team [04:33] Where salon owners go wrong when behaviour becomes a problem [06:17] Separating a team member's behaviour from who they are [07:33] Holding high standards while still genuinely caring about people [14:17] Why health issues do not excuse harmful behaviour at work [16:41] The difference between showing empathy and making assumptions [18:09] Building psychological safety so your team feels safe to speak up [25:21] Deciding whether to deal with behaviour now or later [25:52] A simple three-step method for handling difficult conversations [28:42] Why letting one person's behaviour slide is unfair to everyone else [37:19] Advice for salon owners nervous about discussing women's health issues [42:14] Nina's rules for leading through emotionally difficult situationsWant MORE to help you GROW?

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertsiebenundachtzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann darüber, ob man wirklich mit klassischer Kosmetik heutzutage überhaupt noch viel Geld verdienen kann. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertsechsundachtzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann darüber, dass gerade viele sogenannte "arme" Neukunden in dein Kosmetikstudio kommen, die vor allem nicht zu dir passen, viel zu wenig Geld bei dir ausgeben wollen oder aber auch gar nicht mehr wieder kommen nach einer Behandlung. Was kann man jetzt tun!? Hier erfährst du es, direkt reinhören! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone!We talked about:

Most salon owners can rattle off a client's colour formula from three visits ago without blinking, yet ask what their actual profit margin was last year and you'll get a shrug. In this episode, I break down what profit really is, why it gets confused with your own wage, and why accountants often have a dozen different names for the same numbers.You'll learn the real difference between profit and profit margin, why your bank account can look empty even when your P&L says otherwise, what a realistic profit benchmark actually looks like, and the only two ways you can genuinely increase what you keep.WHAT YOU'LL LEARN:Why your own wage is not profit, even when the business feels like it's doing wellThe real difference between profit and profit margin, and why growing one can shrink the otherWhere your profit actually goes, from cash buffers to reinvestment and owner drawingsWhy your bank account can look empty even when your P&L says you're profitableA realistic profit margin benchmark for a salon your size, not a generic Google averageThe only two ways to increase profit in any business, and where to focus firstIN THIS EPISODE:[00:00] Introduction[01:03] The profit question most salon owners cannot honestly answer[02:31] The real definition of profit and why it surprises owners[03:14] Why your own wage is not the same as profit[04:17] The confusing language accountants use for profit and expenses[04:53] Gross profit versus net profit and what each one reveals[05:42] Profit versus profit margin and why the difference matters[07:28] Where your profit actually goes once you have made it[10:24] Why your bank account can look empty despite a profitable P&L[12:31] How much profit you should actually be aiming for[14:42] The only two ways any business can increase profit[16:37] Why a solo operator's claimed profit margin is misleadingRESOURCES MENTIONED IN THIS EPISODE:The Money Course – a step-by-step course on profit, cash flow and break-even for salon owners – [Find out more]Want MORE to help you GROW?

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertfünfundachtzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann über eine Erfolgsmeldung unserer Kundin-Kosmetikerin die mehrfach PREMIUM-Kosmetikkonzepte á 3800€ pro Kundin verkauft. Wie sie das geschafft hat, hier erfährst du es! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertvierundachtzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann wie man richtig Premium-Preise kalkuliert. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Charlotte Tilbury, makeup artist and founder of the global beauty brand Charlotte Tilbury, reflects on building an international cosmetics business after spotting a gap in the market. She discusses the role beauty and confidence have played throughout her career, the company's growth and the challenges of navigating Covid-19.Presenter: Leanna Byrne Producers: Amber Mehmood and Barbara GeorgeYou can email the team: businessdaily@bbc.co.uk(Picture: Charlotte Tilbury)

The most common stereotype about hairdressers is that they don't earn enough. And in most cases, it's true. But the reason behind it is rarely discussed; you can only earn relative to what you produce. In this episode, I get into why so many stylists stay stuck and what it actually takes to change that.If you're a salon owner who wants to pay your team more, or a stylist who wants to earn more, this episode is for you. You'll hear what high-performing stylists consistently do differently, why training is a leadership responsibility that too many salon owners quietly ignore, and what has to change for productivity and pay to go up together.IN THIS EPISODE:Why hairdressers' income is directly linked to productivity, and what that means for your team's earning potentialThe specific habits and behaviours that high-earning stylists have in common, and why talent alone is not one of themWhy "charge your worth" is a social media soundbite that the market will ultimately ignoreWhy structured training is a leadership responsibility, not an optional extra for salon ownersEPISODE TIMESTAMPS:[00:00] Introduction: The stereotype that hairdressers don't earn enough[01:39] The number one reason stylists don't earn enough[02:12] Why part-time hairdressing affects income in ways most people accept[02:40] What high-earning stylists all have in common, and it's not talent[03:56] Why demand is the market's way of telling you what you're worth[05:22] What "being excellent" actually means beyond doing great hair[06:00] Whose responsibility is it to develop a stylist's skills?[07:13] Why salon owners forget about training once the doors open[08:41] Why leadership in salons gets negotiated instead of led[09:57] What training should actually focus on to drive income growth[11:06] The performance benchmarks that matter before asking for more pay[12:25] Bringing it all together: productivity, pay, and what salon owners can doWant MORE to help you GROW?

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertdreiundachtzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann warum so viele Kosmetikerinnen aktuell ans aufgeben denken. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertzweiundundachtzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl warum es nicht gut ist geschäftlich sowie auch privat zu NETT zu sein.Warum? Hör direkt jetzt rein! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.

When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor.You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win.IN THIS EPISODE:Why the list price is never the real price, and what sits behind itThe size of the pie: how much value a supplier can actually offer youHow rebates really work, including the catch that traps a lot of ownersHow to prepare before you negotiate so you hold the stronger positionWhy the real goal is a partnership where both businesses winEPISODE TIMESTAMPS[00:00] Introduction[00:20] The dark arts of negotiating with your product suppliers and manufacturers[02:07] Why nobody actually pays the full list price on the page[03:07] Manufacturer versus distributor, and why that structure changes everything behind the scenes[05:08] The list price is just the start of a commercial conversation[08:23] The experience gap between you and the person across the negotiating table[09:50] The size of the pie: the concept that underpins every deal[11:04] How you get to choose where that value lands in your business[13:10] Rebates explained, and the two important realities that owners often overlook[15:54] Shiny object syndrome, and the seduction of events and luxury experiences[17:41] Why putting your business out to tender is simply smart, professional practice[19:13] How to prepare properly before you ever sit at the tableWant MORE to help you GROW?

Lancer un e-commerce beauté au Sénégal en 2013, bien avant que l'achat en ligne ne soit une habitude, ça demande du courage. Le faire tout en menant une carrière corporate exigeante pendant plus de 10 ans, ça demande une organisation hors du commun.Yaye Astou Mbaye est la fondatrice de Nubian Beauty Shop, une des premières plateformes e-commerce dédiées aux produits beauté authentiques pour les peaux noires au Sénégal. Aujourd'hui, elle cumule ce business avec un poste de Regional Procurement Manager chez Wave Mobile Money, et elle le fait avec méthode, passion et beaucoup de nuits blanches.Dans cet épisode, on parle de e-commerce concret : comment elle a construit son site sur Shopify toute seule, comment elle a structuré la logistique et la livraison dans un marché très peu formalisé, comment elle a appris le SEO sur le tas pour dominer Google et comment elle a intégré le paiement en ligne via Flutterwave alors que personne au Sénégal ne l'avait encore fait.On parle aussi de longévité, ce qui fait qu'une marque tient plus de 10 ans, d'authenticité comme pilier de business, de la lutte contre les contrefaçons et de l'éducation skincare comme vraie stratégie de fidélisation.Ce qui m'a le plus marquée ? Sa capacité à tout faire, CEO, sysadmin, SEO manager, community manager, supply chain manager, et à rester motivée par l'amour de ce qu'elle construit.Un épisode dense, très concret et inspirant pour toute fondatrice qui construit sur le long terme.Bonne écoute

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!  She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com

AI in the salon is no longer something you can put off, and ignoring it won't make it disappear. This week I'm joined by Martha Lynn Kale, owner of Mirror Mirror in Austin, Texas, who has spent the past year building AI into how she leads, hires, trains and markets. We get practical about what she uses it for, where it earns its place, and the mistake that trips most owners up.If you're curious about AI but unsure where it fits, or a bit nervous about it, this episode will help ground you. You'll come away knowing how to find the balance between using AI to increase efficiencies, but still protect the human side of your salon. Most importantly you'll understand  the work you have to do first so AI actually has a foundation of knowledge to build on.IN THIS EPISODE YOU'LL LEARN:✅ The practical jobs AI can take off your plate so your team is more present for clients✅ Why you have to do the work on your values and systems first before AI is any use✅ How to keep AI invisible to clients while it sharpens everything behind the scenes✅ The "start with one problem" approach that beats asking AI to build everything at once✅ Where to begin if you're nervous or sceptical about AI in your businessIN THIS EPISODE:[00:00] Introduction[02:37] Does using AI make you lazy, or sharpen your thinking?[04:08] Why AI works best as an enhancement to what you already do[05:14] The platforms Martha Lynn uses and why ChatGPT knows her[06:13] Typing versus talking: finding the input style that suits you[09:08] Using AI to tighten org charts, roles and career paths[11:46] The finance angle: driving revenue and solving slow Saturdays[13:52] Keeping the human touch as salon software gets smarter[15:46] Marketing with AI: brainstorming, captions and the branding challenge[20:29] The front desk slip that revealed human first, policy second[24:27] Rebuilding the apprentice program with feedback and AI[28:58] The work you must do before AI can help you[33:13] Where to start if AI still makes you nervousWant MORE to help you GROW?

Most salon owners who struggle with their team have never stopped to ask whether the problem starts with them. Salon management is one of the hardest parts of running a salon business, and most people learn it by trial and error, often at the expense of their team's morale and their own sanity. In this episode, I'm sharing five things that will make you a more effective manager and leader, starting with a distinction that changes everything.If your team feels stuck, resistant, or disengaged, this episode will help you figure out why, and what to do about it. You'll finish with a clearer picture of what good leadership in a salon actually looks like, and a few things you can start doing differently this week.IN THIS EPISODE:Why managing people and leading people are two completely different things, and why it mattersThe real reason your team might not be doing what you ask, and why that starts with youHow to delegate properly so that people build confidence, not dependencyWhy your job as a leader is not to motivate your team but to stop demotivating themThe simple habits around accessibility and attention that build trust faster than any team meetingHow to create a culture where your team starts asking "what else can we do?" instead of "that's not my job"EPISODE TIMESTAMPS[00:00] Introduction: are you actually a good salon manager? [00:30] The difference between managing people and leading people [01:17] Why your two main objectives as a leader pull in different directions [02:13] Why people need a completely different approach to processes and systems [02:41] Point one: designing a system that sets your whole team up to succeed [04:00] Point two: learning to delegate properly, and what that actually means [05:38] Why team culture problems are ultimately a leadership problem [07:19] The goal of getting your team to think more like an owner [08:32] Point three: why motivation is not what you think it is [10:28] The habits, traditions, and systems that shape team morale [11:16] Point four: being accessible when your team needs you most [12:25] Point five: the power of paying full attention in the moment [13:24] Final thoughts on building people with unlimited potentialWant MORE to help you GROW?

What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move.

The salon industry is constantly changing. It always has and it always will. Some of the changes you'll like and others you won't. Either way, understanding what drives change allows you to anticipate the future and prepare for the opportunities that come with change. In this episode, I walk through 10 drivers of change that are reshaping how salons operate, who clients are becoming, and how the competitive landscape is shifting in ways that will catch a lot of people off guard.Some of what I cover will feel familiar. Some of it might surprise you. But the final point on my list is the one I think very few people in the industry are talking about, and I genuinely believe it could be the most significant shift we see over the next decade. If you care about where your business and this industry are heading, this one is worth your time.IN THIS EPISODE:Why the competitive landscape is shifting and what it means for employee-based salon owners specificallyHow economic pressure and changing consumer behaviour are forcing salons to operate differentlyThe generational shift happening at both ends of the workforce and what it means for salon ownershipWhy AI will not replace hairdressers, and how it could actually free salon owners up to focus on what matters mostThe surprising prediction about who the salon owner of the future might be and why it could be good news for the industryWhat the Anthropic report on AI and employment reveals about where hairdressing sits relative to other industriesEPISODE TIMESTAMPS[00:00] Introduction: thinking about the future of the salon industry[01:14] Understanding the forces that drive change before they arrive[01:42] Driver 1: Where competition is now coming from in hairdressing[03:00] Driver 2: Rising costs, slim margins, and a changing economy[04:00] Driver 3: How government regulation is reshaping how salons hire[05:00] Driver 4: How employee expectations have fundamentally shifted post-COVID[06:12] Driver 5: What clients want now and how appointment patterns are changing[07:16] Driver 6: Generational change from Gen Z to ageing baby boomer owners[09:05] Driver 7: Environmental pressures and what they mean for salons[10:00] Driver 8: How salon design is evolving to reflect a changing world[10:17] Driver 9: Technology, AI, and why the human side of hairdressing gets more valuable[12:36] Driver 10: Who will actually own salons in the future[13:15] The Anthropic report and what it says about hairdressing and AI risk[15:00] Why disrupted professionals may turn to the salon industry next[16:02] What this all means for you and where to get helpWant MORE to help you GROW?

I'm so happy to finally welcome the founder of PHENOMENAL makeup brand Hildun onto the podcast. Suzy Griffin Dunne is such a brilliant personality with a background in both beauty writing and makeup artistry.Suzy's creation of Hildun has really inspired me. Every product is so carefully thought through and is such a pleasure to use. I know that you'll love getting to know the woman behind it and hearing her story. It's one of ambition, graft and Suzy is bound to make you laugh too - she's a true Outspoken Beauty.

AI has already and will continue to impact the salon industry. One area that is getting a lot of attention is the front desk and the role of AI in streamlining the client booking process, capturing missed calls and directly having a positive impact on salon revenue.  My guest today is Universe Walker, a hairdresser, salon owner, and the founder of Beauty Desk AI, whose AI receptionist Eve answers calls and texts, books appointments, handles escalations, and never puts anyone on hold. We dig into how she built it and why online booking alone isn't enough.If you've ever lost a client because nobody answered the phone, this episode will hit home. You'll walk away understanding exactly what an AI receptionist can and can't do, how it fits alongside your front desk team, and whether an AI receptionist could be the solution your front desk needs.EPISODE TIMESTAMPS[00:00] Introduction: AI is changing how salons handle every incoming call[01:06] Meet Universe Walker, salon owner, hairdresser, and founder of Beauty Desk AI[03:26] The problem Universe set out to solve after COVID changed everything[05:06] Why 75% of salons no longer have a front desk, and what that costs[07:00] What Eve actually does: voice, SMS, bookings, and the all-in-one dashboard[10:12] How Eve integrates with your existing booking platform[12:09] Latency, the "army of Eves," and why conversations feel surprisingly human[16:06] The 200-call experiment: what happened when nobody answered the phone[21:20] How Eve is trained to understand your salon's specific services and language[26:12] Real examples of Eve's empathy, from nervous kids to tsunami evacuations[29:00] How salons with a full reception team use Eve as a backup[36:41] The business insights Eve unlocks that no booking platform can give youWant MORE to help you GROW?

AI in the salon industry is moving fast, and most salon owners genuinely don't know where to start. My guest this week is Frank Westerbeke, co-owner of Gadabout and VerVe, a multi-generational salon group with six locations and nearly 300 staff in Tucson, Arizona. Frank's been using AI across his business for years, not just for Instagram captions, but for people management, financial analysis, team communication, and the client experience.What you'll hear in this conversation will make AI feel far less intimidating. Frank is not a tech person. He's a salon person. And the way he talks about AI, as a bridge, not a replacement, will shift how you think about it. IN THIS EPISODE:[00:00] Introduction: AI in the salon industry and what's at stake[01:04] Meet Frank Westerbeke, co-owner of Gadabout and VerVe[02:09] Running 6 salons and 300 staff, Frank's role as the human connector[04:14] How Frank uses AI voice on the drive to a salon before a tough conversation[06:44] Why Frank gave his managers permission to use AI and what changed[10:23] Turning managers into leaders with AI as the bridge[18:07] Why Frank's marketing team uses AI to enhance creativity, not replace it[22:45] The client experience: where AI helps and where the human must stay[27:00] Using AI to free up human connection in the salon[41:42] Frank's advice for salon owners who haven't started yetRATINGS + REVIEWS

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity.

How you pay your salon team is one of the most confusing decisions you'll make as a salon owner. Salon owners often compare pay structures with other salons, copying what seems to be working elsewhere.But the real problem isn't which pay system you're using. It's that most salon owners have never stopped to ask what a good pay system actually needs to do.In this episode, I cut through the noise around salon pay structures and explain why there is no universal right answer. Instead, I walk through the fundamentals of salon pay structures and why understanding your own numbers matters far more than benchmarking against the salon down the road.By the end of this episode, you'll have a clear framework for evaluating your own pay structure, a benchmark worth knowing when it comes to employee costs, and a clearer understanding of whether your pay structure is working for the business or against it.WHAT YOU'LL LEARNWhy copying another salon's pay structure without understanding your own numbers is a recipe for financial stressThe one test that tells you instantly if your pay system is brokenWhy staff retention problems aren't always about money, and what actually drives people to leaveThe 40% benchmark for employee costs, what it means, and when exceptions applyHow to build a pay structure that is simple, transparent, and trusted by your whole teamIN THIS EPISODE:[00:00] Introduction: The question every salon owner worries about[00:26] Why salon pay is one of the biggest sources of confusion in the industry[01:00] The dangerous myth of a perfect universal pay system[01:32] Who this episode is and isn't for: employed income-producing staff only[02:07] The seminar exercise that reveals how different every salon's system really is[03:02] When your pay structure is so complicated nobody else can understand it[03:58] Why salon owners get themselves into legal trouble with pay[05:00] Your responsibility as the business owner to know the law where you operate[06:00] The five things every salon pay system must achieve[08:00] Why profit isn't optional[11:31] Why your payroll decisions can't be made in isolation from the rest of the business[12:22] The 40% benchmark and what happens when payroll climbs beyond it[14:00] Recap: what a good pay system actually looks like and where to get more helpRESOURCES MENTIONEDThe Money Course - the online course covering pricing, wages, profitability and salon financial benchmarks – Find out moreWant MORE to help you GROW?