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Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertneunundvierzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann mit Kundin Sabine, über ihre Erfahrungen, Herausforderungen & Erfolge in unserer gemeinsamen Zusammenarbeit. Mehr Erfahrungsberichte unserer Kunden findest du hier: https://www.youtube.com/watch?v=h1igllaAjU&list=PLmp3wTNz8zMInayu8nj67356kSS7rGrw ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
AI is changing Google search faster than most salon owners realise, and whether you like it or not, it's going to impact your business. In this episode, I'm joined by returning guest Phil Evans from Salon Guru, and we're diving into what AI is doing to Google search and what that means for your salon business.We break down how Google's AI is already showing up in your potential clients' search results, what's actually driving which salons appear at the top, and why content and reviews still remain the foundation of everything.We also get into the practical stuff, how to use AI tools like ChatGPT without sounding like a robot, why you need to know your traffic and rank numbers before anything else, and the simple phone test you can do today that will tell you exactly where your salon stands. Phil's homework at the end of this episode is worth the listen alone. IN THIS EPISODE:[00:00] Introduction and marketing course waitlist announcement [01:13] Welcoming Phil Evans from Salon Guru back to the show [02:00] What AI has actually changed about Google search [03:15] How AI search works in practice, with real examples[07:57] The numbers behind salon website traffic (and what "good" looks like) [09:13] What determines which salon ranks first for "best balayage near me" [10:00] Why content and reviews are 90% of the job [11:31] The three most important things a small salon owner should focus on [16:00] How to use AI writing tools without sounding like a robot [19:25] What happens if a salon ignores AI and search over the next few years [21:00] How to make your existing content AI-ready [22:39] Three practical takeaways you can action today [23:08] The free rank report from Salon Guru (and how to find your numbers) [25:10] How local search radius works, and the wake-up call most salons need Want MORE to help you GROW?
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertachtundvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl warum es unternehmerisch dumm ist auf Low-Budget Kunden zu setzen in der Beauty-Branche, durch Rabatte & ständige Angebote. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertsiebenundvierzig von “Die Beauty Experten” Man kennt uns Beauty & Business, aber heute wird es politisch & sowas von direkt. In unserer neuen REALTALK Podcast-Folge sprechen Anna Franziska Müller-Hoffmann & Maria Strehl zum ersten Mal über die Frage: Schützt die EU Straftäter? Ein Thema, das polarisiert & über das viel redet, aber wenig differenziert gedacht wird. Wir teilen unsere Sicht auf das Ganze, stellen unbequeme Fragen & wollen echte Diskussionen statt Floskeln. Hör' rein & diskutiere mit uns! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable.
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Rea Ann Silva couldn't patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
There are many responsibilities that come with being a salon owner, and if we're honest, most of us give very little thought to them before we open our doors. One of the biggest blind spots is the ongoing training and development of our teams. Too many salon owners assume their people will arrive fully formed and ready to perform. But it just doesn't work like that.In this episode, I'm asking the question: have we created an industry where owners and managers are afraid to be the leaders we're meant to be? Because when there's no real training culture in a salon, the cost is real: poor retention, fragmented culture, no career path. And that lack of leadership is one of the key drivers pushing good stylists towards self-employment.But this episode isn't just about the problem; it's about the solution. What does a salon with a real training culture actually look like? And what changes for your team and your business when you stop waiting for people to show up ready and start developing them yourself?IN THIS EPISODE:[00:00] Welcome [00:45] Why salon owners expect too much before they've given enough [02:06] The transition from stylist to salon owner, and what gets missed along the way [03:00] How teams are left to pick up bits and pieces from social media and product events [07:28] The real cost: poor retention, no culture, no career path [07:58] Why the self-employment exodus is a leadership problem, not a people problem [09:20] What a real training culture actually looks like [10:40] You don't have to do it yourself, but you do have to make it happen [12:25] The numbers that tell you whether your stylists really know their stuff [13:11] The leverage you have as a leader: productivity and pay [13:57] What real leadership looks like in practice [14:59] The takeaway: it's your responsibility to develop them [15:40] How structured training changes everything[16:00] Final thoughts and next steps Want MORE to help you GROW?
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertsechsundvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl wie man heutzutage hochpreisige Kosmetik Neukunden über KI Tools wie ChatGPT gewinnt. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
In today's episode, I'm joined by Gerard Scarpaci, co-founder of Hairbrained and host of the Hairbrained Conversations podcast. We talk about the big shifts happening in hairdressing right now, how the next generation learns differently, and why the old business models have been turned on their head. Gerard shares what excites him most about the industry today, but he's also refreshingly honest about the risks, particularly around lack of direction, mentorship, and the pressure many hairdressers are carrying without even realising it.We also dig into job satisfaction, education, live events, the changing relationship between salons and manufacturers, and why content creation is becoming one of the biggest opportunities for young hairdressers today. This is a wide-ranging, honest conversation about what it really takes to build a sustainable, fulfilling career in today's salon business.IN THIS EPISODE:[00:00] Welcome and Introducing Gerard Scarpaci [01:48] What excites Gerard about the industry today[05:00] The concerns and risks of increased independence[09:00] The Hairbrained Confidence Index explained[12:36] Why industry data is emotional, not scientific[16:26] What successful salons are doing differently[17:56] Job satisfaction, pressure, and performance[23:08] Learning, relevance, and modern education challenges[29:36] Fundamentals vs "timely and relevant" learning[32:32] The changing relationship between brands and salons[37:00] Online education, live events, and what's working now[44:28] Opportunities for the next generation of hairdressers[48:00] Where to connect with Gerard and closing thoughtsWant MORE to help you GROW?
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertfünfundvierzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann mit Kundin Paola, über ihre Erfahrungen, Herausforderungen & Erfolge in unserer gemeinsamen Zusammenarbeit. Mehr Erfahrungsberichte unserer Kunden findest du hier: https://www.youtube.com/watch?v=h1igllaAjU&list=PLmp3wTNz8zMInayu8nj67356kSS7rGrw ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
As the beauty and aesthetics industry evolves, legacy businesses face a choice: adapt or fade. On Mind Your Business, the Breakfast Show speaks with Sandra Koh of Bio Aesthetic about rebuilding trust through data-backed treatments, restructuring a family business, and redefining what longevity looks like in a changing market.See omnystudio.com/listener for privacy information.
Nearly four years ago, I recorded an episode about why hairdressers should be recommending professional retail. And yet, here we are, still having the same conversation. The fundamentals haven't changed, but the world we're operating in absolutely has. Inflation, online shopping, influencers, and changing client behaviour… all of it has added new layers to old objections.In this episode, I break down why so many stylists still avoid recommending retail and, more importantly, what's really sitting underneath those objections. I walk through the most common excuses I hear, grouped into skill issues, mindset issues, fear issues, and systems issues and explain why teaching product knowledge or scripts alone will never fix the problem.This isn't about being pushy or “selling.” It's about professionalism, service, responsibility, and ultimately the sustainability of your business. If you're a salon owner or a stylist who wants stronger client relationships, better results, and a more profitable salon, this is a conversation you can't keep avoiding.IN THIS EPISODE:[00:00] Intro: Retail version 2.0: what's changed[01:58] Same salon, same clients, very different retail results[02:43] Why scripts and commissions don't solve retail[03:22] The three real reasons hairdressers should recommend retail[06:49] The 4 categories behind all retail objections[07:39] Skill issues: “I don't know how” and product knowledge[09:40] Mindset issues: “It's not my job”[12:09] Fear issues: The fear of being pushy or transactional[20:06] Systems issues and retail culture in salons[26:30] Final thoughts Want MORE to help you GROW?
Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I've used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don't have to learn the hard way like I did.I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don't need every trending platform or fancy system. I promise. Whether you're running a solo beauty business, building digital offers, or just trying to get more organized, this episode is here to help you streamline and feel more confident about the tech you use.In this episode, you'll learn:Which content creation platforms are easiest to use?Popular and easy to use booking system optionsWhich post schedulers save the most time?What online course platforms are worth the cost?Project management tools that can keep you organizedWhat photo storage systems make content easier to reuse?Which podcast and recording platforms are most reliable?Email marketing platforms that support business growthWhat tech tools help reduce overwhelm instead of adding to it?Don't forget to check out the links to a few of my favorite apps below!LASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertvierundvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl wann endlich die Meisterpflicht in der Beauty-Branche kommt?! Was bedeutet die Pflicht in Zukunft für viele selbstständige Frauen in der Kosmetik Branche dann?! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
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How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this final episode of our three-part series on the five pillars of salon success, I take a different approach by talking you through the journey of Sarah, a real salon owner who in many ways reflects the journey that salon owners everywhere go through. Sarah's a very good hairdresser, and she definitely doesn't have a work ethic problem, but despite working harder than ever, doing everything “right” as a stylist, her business was barely surviving. She was exhausted, overwhelmed, and wondering if she'd made a huge mistake.Over 12 months of working together, everything changed, not because she worked harder still or took on more clients, but because she stopped trying to fix business problems with hairdressing skills. Instead, she learned how to run her business the right way. Over the course of 2025, we focused on leadership, systems, money, marketing, team development, and culture and the results were incredible and became the blueprint for my Business School Intensive program. This episode shows you what real change actually looks like when you commit to learning the business side of running your salon properly. And if you see yourself in this story, it might just help you decide what you're going to do next.IN THIS EPISODE:[00:00] Introduction & recap of the five pillars series[01:30] The moment how I saw my business changed[03:34] “You don't own a salon, you own a business that happens to do hair”[04:27] Meet “Sarah” a talented stylist drowning as an owner[05:37] What her life really looked like behind the scenes[09:29] The night she finally faced her numbers[10:37] Making the decision to get business education[20:44] Where Sarah is today, the results after 12 months[25:08] Final thoughts and choosing a different futureWant MORE to help you GROW?
Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.If you've been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now. In this episode, you'll hear:Why consistency beats perfection every single timeHow does perfectionism quietly keep you stuck and how can you break free?What showing up imperfectly actually looks like in real lifeThis is your permission slip to show up even if everything isn't perfect. You've got this! I'm rooting for you. Join me at the International Lash Expo in Glendale, Arizona where I'll be a keynote speaker! I'd love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.LASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertdreiundvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl darüber, ob ein eigener Onlineshop mit Eigenmarke in der Beauty-Branche wirklich ein cleverer Business-Move ist oder ob es nur hohe Kosten verursacht. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
In this episode, I'm diving deep into the Money Pillar of salon success, because after more than 20+ years of coaching salon owners all over the world, I know this to be true: you can have a full appointment book, a talented team, and great marketing, and still be broke. Being busy does not automatically mean you're profitable, and for a lot of salon owners, that realisation is both confusing and exhausting.I talk through the three biggest money problems that keep salon owners stuck: not knowing if they're actually profitable, underpricing services based on fear instead of maths, and tracking the wrong numbers, or no numbers at all. If you've ever looked at a busy month and wondered where all the money went, this episode will explain exactly why that keeps happening.Most importantly, I show you what to focus on instead. The key numbers that actually matter, how to stop guessing, and how financial literacy changes everything once you learn it. Because when you understand your numbers, you stop hoping and start running your salon with confidence, clarity, and profit.IN THIS EPISODE:[00:00] Introduction and the five pillars recap[02:30] Busy does not equal profitable[04:16] Problem #1: Not knowing if you're actually profitable[05:22] Why your bank balance lies[05:46] Understanding your profit and loss statement[07:05] Problem #2: Pricing based on fear instead of maths[08:42] The real cost of underpricing services[09:35] Problem #3: Tracking the wrong numbers[10:18] Profit margins and industry benchmarks[11:00] Average ticket and why it matters[11:35] Client retention and the biggest leak in your business[12:03] Cost per service explained[12:27] Revenue per hour and stylist productivity[15:07] Free training and Business School Intensive overview[17:13] Final thoughts and what's coming next weekWant MORE to help you GROW?
New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn't the fix we want it to be.I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home.In this episode, you'll hear:Why breaks don't always cure burnoutHow do loose boundaries create resentment?What does a sustainable schedule really look like?When pushing harder backfiresHow to reset your mindset without burning it all downLet's make those adjustments and channel new energy to have a successful 2026!Join me at the International Lash Expo in Glendale, Arizona where I'll be a keynote speaker! I'd love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.LASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertzweiundvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl Kinder im Kosmetikstudio JA oder NEIN! Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
Salon CEO Day: https://www.laurenlappin.com.au/the-salon-ceo-dayIn this week's episode Lauren is joined by her Salon Manager, Jemma, and together they share how they navigated an expectedly tough start to 2025, and how they managed to turn the business around and inspire the Team to finish the year out with incredible results.Lauren's Instagram 2025 post: https://www.instagram.com/p/DS6iSNxEttQ/?img_index=1• A near-complete changeover of the Salon Team.• A tumultuous start to 2025. (05:00).• When it came to training new Team members, Jemma had serious skin in the game. (08:00).• Ending the year strong. (10:30).• The Salon CEO Day explained. (13:45).https://www.laurenlappin.com.au/the-salon-ceo-day....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Maya Khoweiss, owner of Hairport One Hair & Beauty, shares her journey from earning just $35 in a week to building a high-performing salon with a large, dedicated team. She talks about the power of consistency, personal growth, and stepping into the role of a true business leader. Maya explains how understanding your audience and smart use of Facebook ads helped scale her business. She also opens up about navigating COVID lockdowns, managing rapid growth, and leading through uncertainty. The episode is packed with real lessons on resilience, culture, and sustainable business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Maya Khoweiss shares that the hardest thing in growing a small business is building the right mindset and resilience. Showing up every day, staying consistent, and having faith in what you're building—even during tough times—is often the biggest challenge. What's your favorite business book that has helped you the most? Maya Khoweiss shares that her favorite business books that helped her the most are Think and Grow Rich, The E-Myth, and How to Win Friends and Influence People, as they shaped her mindset, systems thinking, and ability to build strong relationships. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Maya Khoweiss shares that great podcasts and learning resources she recommends are Diary of a CEO and The Queen of Confidence by Erica Kramer, which have helped her grow in leadership, confidence, and personal development. What tool or resource would you recommend to grow a small business? Maya Khoweiss shares that the most valuable tool to grow a small business is being crystal clear on your vision and goals, because clarity makes decision-making faster, easier, and more aligned. What advice would you give yourself on day one of starting out in business? Maya Khoweiss shares that the advice she would give herself on day one is to stay focused, stay consistent, and make decisions based on strong values, vision, and mission to reach success faster. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success isn't one big win, it's built by showing up and staying consistent every single day — Maya Khoweiss Real success is having freedom while your business runs without you — Maya Khoweiss Clarity in your vision makes every business decision easier and faster — Maya Khoweiss
My Masterminds are currently open for enrollment for those already making 6 figures ready to scale to $500K business.Dm me @briannamichelle_ to secure your spot.Want to learn more? Visit my Instagram page below. Http://www.instagram.com/thebriannamichelle
Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have.Broox shares what sparked her to create Montana's first aesthetics conference, how continued education can reignite your passion, and why you don't need to do everything or be everything to everyone to succeed. If you've ever felt isolated or stuck, this episode is for you!In this episode, you'll hear:Why rural estheticians actually have more opportunity than they thinkHow Broox built a loyal clientele without fancy marketing or trendsIs competition in the beauty industry actually bad? How social media really functions as modern-day word of mouthThe mindset shift that makes burnout harder to ignore (in a good way)What can you change when your business starts draining you instead of lighting you up?Why community and continued education can be career-savingHit play if you're craving real talk along with practical insight. Check out the Montana Esthetics Conference details below!More about Broox:Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference.Montana Esthetics Conference:InstagramWebsite*Promo: month of January licensed professional & student tickets are $25 off.Connect with Broox:InstagramWebsiteLASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihunderteinundvierzig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann mit Kundin Chiara, über ihre Erfahrungen, Herausforderungen & Erfolge in unserer gemeinsamen Zusammenarbeit. Mehr Erfahrungsberichte unserer Kunden findest du hier: https://www.youtube.com/watch?v=h1igllaAjU&list=PLmp3wTNz8zMInayu8nj67356kSS7rGrw ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
A new year always brings with it a sense of possibility. It's that “that was then, this is now” moment where you get to draw a line in the sand and decide what happens next. But let's be honest, for many salon owners right now, business feels tougher than ever. Clients are cautious, bookings feel unpredictable, and the world around us feels uncertain.In this episode, I talk about the reality of running a salon in times like these and why focusing on everything outside your control is a guaranteed way to feel overwhelmed. Global uncertainty, economic pressure, and changing consumer behaviour are real, but they're not where your power lies.Instead, I break down exactly what is within your control, both as a salon owner and as a stylist. Because when you focus on the controllables, the systems, the standards, the leadership, and the client experience, you put yourself back in the driver's seat. And when you do that, growth isn't just possible. It's predictable.IN THIS EPISODE:[01:43] The reality that many salon owners are facing right now[02:23] Not everyone is struggling, why that matters[03:06] Why being in business has always been hard[03:32] Global uncertainty and its impact on client spending[04:17] What you can control vs what you can't[04:50] Control the controllable, leadership starts here[05:09] What stylists are in control of every single day[07:42] What salon owners are in control of[09:32] Why focusing on the controllables guarantees growthWant MORE to help you GROW?
►https://www.delling-coaching.de ►https://www.instagram.com/isabelle.l.delling ►https://www.linkedin.com/in/isabelle-l-delling-62479923b/ ►https://www.facebook.com/isabelle.l.delling Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertvierzig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl in einem neuen spannenden Interview mit Tv Moderatorin, Medienexpertin, Mentorin Isabelle Delling. ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertneununddreizig von “Die Beauty Experten” spricht Anna Franziska Müller-Hoffmann über das Thema Behandlungskonzepte richtig erstellen - diese 3 Fehler kostet dich jeden Monat Umsatz. Du hast gute Kosmetik Behandlungen, Fachwissen ohne Ende und trotzdem kaufen deine Kundinnen keine Konzepte? Dann liegt es nicht an deinem Können, sondern an diesen drei klassischen Fehlern, die fast jede Kosmetikerin macht. Wie erstellt man richtige Behandlungskonzepte, die ohne Druck, ohne Rabatte und ohne schlechtes Gewissen verkauft werden ? Wenn du keine Lust mehr hast auf endlose Beratungsgespräche, Preisrechtfertigung und „Ich überlege es mir nochmal“ – dann musst du diese Folge hören.
Not every hairdresser wants to be self-employed, and in this episode, I explain why that's not only okay, but why it creates a real opportunity for salon owners to rethink what an employee-employer-based business can and should look like today. Too often, self-employment is sold as the only path to freedom, flexibility, and financial success, without anyone stopping to talk honestly about the real costs involved.In today's episode, I talk about what many stylists don't calculate before they make the leap: rent, tax, product, tech, training, marketing, lost holiday pay, and the time spent working on the business instead of in it. For plenty of people, the reality is that they end up earning about the same or less than they did as an employee, but with a lot more responsibility and pressure.I also talk about what salon owners must do if they want to attract and keep great people in 2026 and beyond. The old rules don't apply anymore. Being good at hair isn't enough. If you want to build a business that thrives, you need leadership skills, business skills, and the willingness to adapt.On a final note. Whether you are a returning listener or perhaps this is your first time, either way, thank you for trusting that we bring you the people and the insights that are needed to grow your salon business. IN THIS EPISODE:[00:00] Welcome to the podcast[01:00] Not everyone wants to be self-employed, and that's okay[01:31] Why hairdressers want teams, security, and belonging[02:16] When self-employment is the wrong move[02:44] The myth of “keeping all the money”[03:32] The real expenses of working for yourself[05:33] Freedom vs. the reality shown on social media[05:53] Why many stylists return to employment[07:00] Technology, the pandemic, and changing work attitudes[07:33] Why traditional salon models started pushing people away[08:00] Flexibility, resistance to change, and the perfect storm[08:43] Why salon owners must adapt to survive[09:00] Leadership, respect, and treating your team as clients[10:00] What having a team makes possible[11:28] Looking ahead to 2026Want MORE to help you GROW?
Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what's worth carrying into the new year, and what can stay right where it is. Grab a pen and notebook, hit play, and let the inspiration flow for 2026!What you'll hear in this episode:How to reflect on your year without spiralingHow to determine what worked, what didn't, and why that's okayA realistic way to think about goals for the new yearWhy do mindset and strategy both matter?How to recognize growth, even if the year felt messyA note of thanks to YOUA big THANK YOU for listening to Lash Biz Babes. I'm so excited to head into 2026 with you and many more episodes to come!LASH BIZ BABES EXPERIENCE 2026
Kostenloses Beratungsgespräch bei Beauty Business Consulting: https://www.beauty-business-consulting.de/ In Folge dreihundertachtunddreizig von “Die Beauty Experten” sprechen Anna Franziska Müller-Hoffmann & Maria Strehl das KI nicht nur ein Trend ist, es trennt Kosmetikstudios die wachsen, von denen die jetzt leise verschwinden werden. Künstliche Intelligenz ist nicht nur eine "Spielerei", es macht dich ab sofort sichtbarer. Wir reden KLARTEXT was auf uns zukommt. Hör direkt rein & verpasse keine Podcast Folge mehr!! ►https://www.youtube.com/@BeautyBusinessConsulting ►https://www.instagram.com/diebeautyexperten_podcast ►https://www.instagram.com/beautybusinessconsulting/ ►https://www.instagram.com/beauty_franzimh ►https://www.instagram.com/maria_strehl ►https://www.tiktok.com/@beautybusinessconsulting ►https://www.threads.net/@beautybusinessconsulting Der Beauty-Business-Podcast für selbstständige Kosmetikerinnen, Beauty-Expertinnen, Kosmetikstudios und Beauty Institute, die Premium-Kunden gewinnen, hochpreisig verkaufen & ihr Beauty-Business nachhaltig skalieren wollen. „Die Beauty-Experten“ ist einer der bekanntesten Beauty Business Podcasts im deutschsprachigen Raum und richtet sich an selbstständige Kosmetikerinnen, Beauty-Unternehmerinnen, Kosmetikstudios, Haut-Expertinnen und Spezialisten für Hautgesundheit die ihr Business nicht dem Zufall überlassen wollen. Im Podcast sprechen Maria Strehl und Anna Franziska Müller-Hoffmann, Gründerinnen von Beauty Business Consulting, über strategisches Beauty Business Coaching, Marketing für Kosmetikerinnen und unternehmerisches Wachstum in der Beauty-Branche. Mit über 15 Jahren Erfahrung im Beauty-Markt begleiten sie Kosmetikerinnen dabei, ihr Kosmetikstudio sichtbar zu positionieren, Premium-Neukunden zu gewinnen und hochpreisige Behandlungen sowie Produktverkauf erfolgreich umzusetzen. Dieser Podcast ist für Kosmetikerinnen und Beauty-Expertinnen, die nicht mehr nur ausgelastet sein wollen, sondern ihr Beauty-Business wirtschaftlich, profitabel und zukunftssicher aufbauen möchten – auch im Hinblick auf Google KI-Modus, ChatGPT & neue KI Strategie endlich zum Nummer 1 - TOP-Anbieter in deiner Region zu werden Podcast bewerten & Feedback dalassen, wenn dir Klartext, Strategie und echte Ergebnisse im Beauty-Business wichtig sind.
This episode of the Confessions of a Hashtag Beauty Boss podcast reflects on the transition from the year of the snake to the year of the horse, emphasizing the importance of taking control and moving forward with energy and symbolism. Angela Dickson discusses the significance of visibility and momentum for your beauty business in 2026, encouraging listeners to embrace change and take the reins in the new year. Takeaways Reflect on the transition from the year of the snake to the year of the horse. Embrace the energy and symbolism of the year of the horse. Visibility in 2026 is not just helpful, it's essential. Momentum is rewarded in the year of the horse. 2026 asks if you are willing to take the reins. The year of the horse is fast, bold, and expansive. Move smarter, faster, and more decisively in 2026. Visibility will be essential, not just a trend. Stay bold, stay visible, and keep showing up. Take control and embrace change in the new year.
This short episode is a reflection on the real relationships we form with the people who sit in our chairs. I've often said that clients aren't your friends, they're your clients. And professionally, that boundary matters. But every now and then, those lines blur in ways that are deeply human.I share a couple of stories from my time behind the chair that have stayed with me for decades. One client who reminded me never to underestimate the importance of kindness, and another who became part of my family in the most unexpected way. These are reminders of the quiet role hairdressers play in people's lives, sometimes without even realising it.As the year wraps up, this episode is simply a thank you. To the clients we serve, the relationships we build, and to you for listening. Because when you stop and think about it, this industry can create some very special connections, and it's easy to take them for granted.Want MORE to help you GROW?
This week on Browducation, Megs sits down with Jenna Carroll @jennacarrollcoaching — a lash + brow business coach and former salon owner — for a real conversation about what “leveling up” actually looks like in the beauty industry. Jenna shares her journey from solo lash artist to educator, salon owner, and full-time coach, plus the mindset and business shifts that helped her choose a career path aligned with her lifestyle.They unpack the realities behind salon ownership, the pressure to chase a “dream” version of success, and why building a sustainable business means getting clear on your goals, your numbers, and who you're truly speaking to online.In this episode, they talk about:✨ The truth about salon ownership (and why it can feel like a “beast”)
At the end of every year, I like to take a step back and look at what's really happening in our industry. Not just at a surface level, but underneath it all. In this episode, I'm joined by my good friend Gordon Miller for one of our now-regular “state of the nation” conversations, where we dig into the biggest shifts shaping the hairdressing industry right now.We talk about the growing importance of data, what AI is actually being used for inside real salons, and why understanding the numbers is no longer optional if you want a sustainable, profitable business. Gordon shares practical examples of how salons are using AI to improve communication, training, productivity, and decision-making, not as a replacement for people, but as a tool to make people better at what they do.We also explore the changing relationship between salons and product companies, the rise of independent and freelance models, and why great commission-based salons are still creating incredible careers for hairdressers who want stability, structure, and serious earning potential. If you care about the future of this industry and your place in it, this is a conversation worth listening to.IN THIS EPISODE:[00:00] Welcome and introduction[00:24] Why end-of-year reflection matters for salon owners[02:14] The two biggest changes Gordon's seeing in 2025[03:02] Data is becoming the decoder ring for everything[04:23] What's driving the focus on numbers and KPIs[08:37] The AI revolution in hairdressing salons[10:17] Real use cases: How top salons are using AI daily[14:42] Using AI to improve manager-team member communication[17:05] The connection between data and AI in salons[18:13] How salon tech companies are integrating AI[21:24] The evolution of the salon business model[25:04] Why the commission model isn't going anywhere[31:02] The truth about working hours in the industry[36:40] The changing relationship between salons and manufacturers[42:24] Why salon associations matter more than ever[45:25] Where to connect with Gordon MillerWant MORE to help you GROW?
In this special episode of Powered By Her, Tiffany brings together three dynamic women who are shaping the look, feel, and story of the Upper Cumberland: Jamhile, professional makeup artist; Emily Bochette, celebrity stylist and owner of Poppy & Pearl; and Chelsea Dartez, the creative voice behind Upper Cumberland Lifestyles Magazine. What unfolds is a warm, candid conversation about building businesses, raising families, and surrounding yourself with a “girl gang” that truly gets it. The three share how motherhood shapes their work, how they balance the demands of creativity and business ownership, and why having supportive women in your corner can change everything. From Jamhile's heart for helping women feel beautiful and confident, to Emily's leap into salon ownership, to Chelsea's mission to tell meaningful stories across the region, each woman brings a different strength—and together they paint a picture of what female community looks like in real life. It's grounded, funny, honest, and full of reminders that none of us are meant to do life or business alone.
In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella
In this episode, I'm joined by Hayley Mears, former hairdresser, branding expert, and the driving force behind Six Underground Media. Hayley is also one of the guest educators inside our marketing course, and she brings a level of insight into social media, branding, and digital trends that most salon owners simply don't have access to.We dive deep into what salon owners should expect from Instagram in 2026, why the platform is about to shift in a major way, and how AI is going to become a natural part of your marketing workflow, whether you like it or not. Hayley also opens up about outsourcing, building teams globally, why email addresses are more valuable than followers, and how Canva has democratised design for salon owners everywhere.If you want to stay ahead of the curve, understand what's changing, and get practical, real-world advice from someone who lives and breathes digital marketing for salons, you're going to love this conversation.IN THIS EPISODE:[02:23] Instagram trends coming in 2026[04:26] Auto-responses, ManyChat, and in-app automations[06:00] The overwhelm salon owners feel around tech and social media[07:26] Should salons outsource or DIY their social?[08:59] Why capability and confidence aren't the same thing[09:39] The shift in what salons need from social agencies[17:41] Three things to focus on for Instagram in 2026[18:21] Why storytelling matters more than ever[21:04] How to use AI for content and campaign ideas[27:27] Canva: why every salon should be using itWant MORE to help you GROW?
What if the end of the year isn't a finish line…but the moment you finally see how far you've come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I'm talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you've been a little hard on yourself lately, consider this your permission to soften and remember what's still possible. Take a breath, hit play, and let's walk into the new year with a whole new energy.In this episode, you'll hear:What questions I ask myself when business feels “off”?How do I anchor back into my why when everything feels overwhelming?The mindset shift helps me move through slow seasons without spiralingWhere do I still have more control than I think?Let this episode be your reminder that you are capable of more than you think. XOXOWant to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you'll learn how to:
In this week's episode, I'm tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I'm breaking down the key elements that set your team up to succeed, and what to do when they don't. From defining the vision for your business, to recruiting for cultural fit, to onboarding properly, communicating clearly, and embracing change… this episode is all about the fundamentals of strong leadership in the salon industry. If you want a team that performs consistently, this one's for you.IN THIS EPISODE:[00:00] Welcome and listener shout-out[00:42] Why this topic matters — and the emails that prompted it[01:56] The big question: “How do I get people to do what I want?”[02:35] First question to ask: How did you set them up?[03:39] Point 1: Define your vision, culture, and systems[05:21] Point 2: Recruit for values and alignment[06:32] Point 3: Onboarding isn't handing over a manual[07:50] Point 4: Communication solves more than it causes[09:26] Point 5: Don't be afraid to manage performance[10:14] People who resist change — and what to do about them[12:57] Taking over an existing team = friction guaranteed[14:13] Addressing toxic behaviour head-on[17:17] Kaizen — why continuous improvement matters[18:13] Wrap-up — see you next week!Want MORE to help you GROW?
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year's event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in my own business. Going all in is about bold decisions, belief, and tiny bravery that compounds into something massive - not just hustling till you burn out. Hit play then get your ticket to the Lash Biz Babes Experience below!What you'll hear in this episode:How the new Lash Biz Babes Experience will create deeper transformationWhy solo beauty pros need different support than artists with teams The mindset blocks that keep you playing small (plus how to break out of them)One decision that completely changed the direction of my businessThe Lash Biz Babes Experience is BACK for its 4th year on May 2nd, 2026! And this year's theme is all about Going ALL IN on your beauty business! This 1-day, online experience is deeper, more interactive, and more transformative than ever before.If you're a solo lash artist, esthetician, or beauty pro who is wanting to feel confidence, clarity, and momentum in 2026, this is for you! You'll get access to every speaker, training, giveaway, and the full replay library afterwards. And the best part? It's all online. No added travel costs. You can participate from home!✨ Presale is officially OPEN now through December 31st! Get your ticket for only $99. Prices will go up in 2026. Let's make this the year we go ALL IN together!
In this week's episode, I sit down with someone who's grown up alongside one of the most respected salon organisations in the United States.Today's guest is Coco Wagner, daughter of David and Charlie Wagner owners of the Juut Salon Spa's. Coco brings a fascinating blend of global experience, fresh perspective, and deep respect for the culture her family has built over 40 years. What I love about this conversation is how open and thoughtful she is about stepping into a leadership role in a family business, especially one with 450 team members and multiple locations across the country.We dive into everything from evolving an established brand to navigating the changing needs of today's workforce, to earning the trust of long-standing team members when you're “the owner's daughter.” Coco also shares why structure matters more than ever for Gen Z stylists, and how Juut has managed to keep more than half their team earning six-figure incomes while working fewer hours post-COVID.It's a generous, insightful conversation about leadership, culture, and the future of salons, and I think you'll take a lot from it whether you're a salon owner, a leader in your business, or simply someone wondering how the next generation is shaping our industry.IN THIS EPISODE:[00:24] The Juut story and global context[01:30] David Wagner, Horst, and the early Aveda connection[07:01] Growing up in the salons and earning trust[11:18] Digital transformation: SEO, website, and social[15:18] Maintaining culture across locations[17:26] Leading without being a hairdresser[20:28] Team buy-in when changing culture[21:32] What Gen Z wants from salons today[23:01] Hours, flexibility, and six-figure incomes[24:52] Suite life vs. salon life — and the boomerang stylists[34:28] Family dynamics in a family business[36:52] Where to connect with Coco and JuutWant MORE to help you GROW?
I've been thinking a lot about what really makes a great salon, and it's not always what you might think. Sure, brilliant technical skills matter, but what really sets exceptional salons apart is the energy, the culture, and the people.A coaching client told me recently about the atmosphere in her salon, no drama, no bitchiness, just fun, laughter, and genuine support. Her clients connect with that positive energy the minute they walk through the door. It got me reflecting on something I talk about in my new marketing course, that we need reminding, and that is, “We're in the people business”. But with all the focus on algorithms, followers, and SEO, we sometimes forget that the best marketing is creating an incredible experience that people want to tell their friends about. I also make a comparison between my favourite TV series, The Bear, and why it reminds me of the salons I've worked in and owned. And how there's something special that happens when you bring diverse personalities together with a shared commitment to excellence and to each other.IN THIS EPISODE:[00:52] A coaching client's story about a vibrant team culture[01:43] The real source of positive salon energy[02:36] Offline vs. online marketing, and what actually matters[03:30] How marketing used to work before the internet[03:47] The benefits of combining offline and online worlds[04:19] Re-centring the industry on human connection[04:47] My favourite TV series: The Bear and why it resonates[06:49] Why team culture is both the best and hardest part of running a salon[09:25] Work families and the power of belonging[10:37] The leader's role in directing team energy[10:59] Final thoughts: business is peopleWant MORE to help you GROW?
Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing. ✨ 5 Points of Interest for Listeners: Why boosting posts isn't the same as running strategic ads. How to turn discount clients into loyal, full-price regulars. The lifetime value mindset: why one client is worth thousands. The real reason visibility + engagement matter more than discounts. How to use DMs the right way to create consistent bookings.
In this week's episode, I'm joined by Rita Marcon, whose story perfectly captures the courage it takes to follow your intuition and reinvent yourself. Rita is a former hairdresser who climbed the corporate ladder to become the Australian General Manager for one of the biggest haircare brands before taking a leap of faith to start her own business, I Am Conscious Living.Rita's journey is full of wisdom about courage, leadership, and self-awareness. We talk about what it takes to leave the comfort of the known, how to stay grounded when everything's changing, and the difference between leading others and truly leading yourself. Her approach to conscious living and human leadership is something every salon owner can learn from.Whether you're leading a team, running a salon solo, or just looking to find more meaning and calm in the chaos, this conversation will leave you inspired to breathe, be brave, and lead with heart.IN THIS EPISODE:[01:00] Meet Rita Marcon, from salon floor to global leadership[04:50] Finding the courage to change direction[07:30] Lessons learned from 28 years in corporate life[10:10] Knowing your value and self-worth as a leader[13:00] The role of culture and communication in leadership[17:00] Applying corporate lessons to small business and solo ownership[23:00] Practical ways to bring conscious living into daily salon life[33:00] Preventing burnout and finding balance[36:20] When to follow your gut vs. data in decision making[42:50] A powerful story of resilience and self-leadership[46:45] One conscious habit for every salon owner[48:30] How to connect with Rita and learn more about I Am Conscious LivingWant MORE to help you GROW?
As the end of the year approaches, it's tempting to push for maximum productivity, rush through holiday celebrations, and then collapse in a heap on Christmas Eve and call it done.But I want to challenge that. In this week's episode, I'm talking about the power of celebration, why your team party isn't just a party, but a culture-building strategy disguised as fun.I share stories from my own salons, where what started as a Christmas party evolved into something far more meaningful, a night of reflection, recognition, and connection. You'll hear why celebrating your people is one of the smartest leadership moves you can make, and how simple, intentional gestures can anchor your team culture for the year ahead.So before you dive into 2026 planning, hit pause, listen in, and get inspired to make this year's celebration something your team will never forget and set your salon up for the year ahead.IN THIS EPISODE:[01:07] Why the end of the year matters for reflection and gratitude[02:00] The evolution of my salon's Christmas parties[03:13] Turning parties into powerful culture-building moments[04:42] The importance of team culture and belonging[06:13] Creating in-house awards and recognising achievement[07:52] Praise, purpose, and progress, what people crave at work[08:25] Building culture through moments, not KPIs[10:18] A framework for planning your end-of-year celebration[11:17] Creative salon award ideas to strengthen connectionWant MORE to help you GROW?
In this week's episode, I'm joined by Blake Dufault, whose story is as raw as it is inspiring. From a turbulent childhood filled with chaos and heartbreak to finding purpose through hairdressing, Blake's journey is one of relentless growth and unshakable resilience. His book I Am_____ captures that journey beautifully, reminding us that our past doesn't define us, our choices do.We talk about how hairdressing quite literally saved him, the lessons he's learned along the way, and his powerful belief that no one is coming to save you; you have to choose growth for yourself. Blake also opens up about how his personal story evolved into a mission to make the industry better, leading him to create AIVA, an AI-driven salon management system built to give stylists their time back.This conversation is a reminder that success isn't about shortcuts or luck; it's about doing the work you're avoiding, learning from failure, and never giving up on what's possible.IN THIS EPISODE:[00:00] Welcome and introduction to guest Blake Dufault[02:00] Why Blake wrote his book I Am Blank[06:30] Blake's tough start in life and the lessons it taught him[09:45] How hairdressing became the turning point that saved him[12:30] Doing the work you're avoiding – the real key to growth[14:00] The power of taking ownership: “No one's coming to save you”[23:00] The writing process – ten years of reflection and refinement[26:30] From student to salon owner – building culture and systems[28:45] What successful salons are doing right today[31:00] How AI will reshape the future of salon business[34:00] Introducing AVA – the AI-driven virtual assistant for salons[41:00] Building technology that serves stylists, not the other way around[42:30] Why Blake walked away from social media (and how it worked)[44:30] Where to find Blake's book and AIVA onlineWant MORE to help you GROW?
In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful “three-machine method” every beauty entrepreneur needs to multiply revenue and freedom. If you've ever felt stuck between working in your business and growing beyond it, this episode is your wake-up call. 5 Key Takeaways
In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business? Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help you discover your true worth beyond the business you've built — and why that awareness makes you an even stronger entrepreneur. 5 Points of Interest for Listeners: Why your self-worth should never be tied solely to your business. The identity crisis that often hides behind success. How to prepare mentally and emotionally for unexpected setbacks. The mindset shift that builds resilience and long-term confidence. Redefining success so it aligns with your true self. ✨ Tune in to build a stronger foundation for both your life and your business. // Find Nikki Delore on Instagram: @beautifulyoubodyspa // Find Sheila on Instagram: @CEOglowshow | @realsheilabella // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // YOUTUBE Channel youtube.com/@SheilaBella