Podcasts about Cosmetics

This week we're getting into the psychology, strategy, and *alleged* manipulation tactics of E.L.F. Cosmetic's latest beauty campaign featuring *womp womp* Matt Rife. Come bare faced or use a good setting spray because the communal Schauer is hot this week and methods to conceal will be tested and removed.  My Substack:  https://substack.com/@sarahschauer?utm_source=user-menu Resources:Flow - Mihaly Csikszemtmihalyi  The Science of Revenge - James Kimmel, Jr. JD How Emotions Are Made - Lisa Feldman Barrett Between Us: How Cultures Create Emotions - Batja Mesquita Lying: Moral Choice in Public and Private Life - Sissela Bok Bargaining for Advantage: Negotiation Strategies for Reasonable People - G. Richard Shell Why It's So Hard to Ask for Help https://www.psychologytoday.com/us/blog/passion/202308/why-its-so-hard-to-ask-for-help Exclusive: The Story Behind ELF's Controversial Matt Rife Campaign  https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/ Paltering https://en.wikipedia.org/wiki/Paltering Evidence of paltering https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/ Who does nostalgia speak to? https://www.kantar.com/inspiration/advertising-media/take-me-back-the-power-of-nostalgia-in-advertising Elf Cosmetics Puts Beauty Prices on Trial After Raising Its Own https://www.adweek.com/brand-marketing/elf-cosmetics-puts-beauty-prices-on-trial-after-raising-its-own/ ELF Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-%241-Billion-Deal Jester's Privilege  https://ludwig.guru/blog/the-jesters-privilege-or-the-power-of-being-unheard/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

What would you do if family duty came calling – along with a big ol' guilt trip? For Adia Howard, the COO of her family business RA Cosmetics, it meant leaving behind her steady career as an occupational therapist to dive into the unknown world of entrepreneurship. Andrea Marquez sits down with Adia to talk about how she's not only redefining leadership but also carrying her family's legacy forward.Find out how Adia navigates the challenges of a family business, brings a fresh vision to R.A. Cosmetics, and discovers a whole new side of herself. Plus, you definitely don't want to miss Andrea's attempt at making custom shea butter with Adia – spoiler: it doesn't go as planned.If you've ever wondered what it takes to reinvent yourself inside a family business or how risk can open doors you didn't even know were there – this episode is for you.Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode, you'll hear:(1:51) Ever wonder what it's really like growing up around a small business owner? Adia shares how watching her dad hustle seven days a week was both intimidating and inspiring.(4:42) What would you do if you had to choose between a stable career and keeping your family's business alive? Adia opens up about her crossroads moment and the guilt trip from her mom that pushed her to decide.(6:04) Think you have to take a big leap all at once? Adia shows how easing in part-time gave her the confidence to eventually commit full-time.(8:30) Worried you don't have enough experience to switch paths? Adia proves you can learn on the job even when faced with permits, marketing and safety data sheets.(10:13) Can bringing your personality into your business make a difference? Adia explains how her softer, community-focused leadership changed the culture at R.A. Cosmetics.(13:50) Was the risk of leaving a secure job worth it? Adia reflects on the growth of R.A. Cosmetics and the impact of adding her own touch to the brand.(16:40) Could your kids one day follow in your footsteps? Adia shares her hopes for her son and how she's showing him that entrepreneurship doesn't have to be scary.(17:58) Can taking one big risk completely change how you see yourself? Adia reveals how stepping into the business reshaped her confidence and offers advice for anyone afraid to leap.

In our April edition of risk bites pertaining to Cosmetics in Dentistry, Dr Colm Harney flagged the intention of Ahpra to release new resources and guidelines for registered practitioners undertaking and advertising non-surgical cosmetic procedures.Well, that time is upon us and as of the 2nd of September 2025 the new guidelines will come into effect.  Listen is as Colm steps through the key points of interest, in linear order of appearance in the document, so we would encourage you to grab your copy and follow along. 

We've been so excited to discuss the newest release from Paraphrase Perfumes, Fruit Thieves, which was totally worth all the customs delays. Thanks to Josh who kindly sent it to us as a gift. We also dip our toes in the water of the ever-present topic of dupes and how they play into the manosphere and Reddit sales. As fun as that seems, most of this episode is heavy on Parfum d'Empire as we talk about a few we've been testing and really enjoying. Plus, our scents of the week and pretty solid round of The Game.Scents Mentioned in this Episode:Fruit Thieves by Paraphrase / Pulp by Byredo / Seminalis by Orto Parisi / Burrow and Sex & Jasmine by Paraphrase /Molecules 01 + Iris by Escentric Molecules / Blue Talisman by Ex Nihilo / 3 Fleurs, Musc Tonkin, Amber Russe, Eau Suave, Mal Aime, Tabac Tabou, Vetiver Bourbon, and Raude by Parfum d'Empire / French Affair by Ex Nihilo / Rosarine by Dusita / Fumerie Turque and Daim Blond by Serge Lutens / Spell 125 by Papillon Perfumery / Oeilleres by Roberto Greco / Oudh Infini by Dusita / Rimbaud by Celine / Reptile, Nightclubbing, and Black Tie by Celine / Musc Ravageur by Frederic Malle / Sellier by Byredo / Tempo by Diptque / Fils de Joie by Serge Lutens / Eau Capitale by Diptyque / Pistil by MiskeoThe Game:Mossy Glen by Villa Erbatium / La Bague d'O by Jouissance / Chambre Secrète by Reservation / Blue Tea by The Merchant of Venice / Rosae Mundi by Profumum Roma / Nº 7 by Rosendo Mateu(00:00) - - Fruit Thieves by Paraphrase (07:06) - - Thoughts on Dupes (16:30) - - Parfum D'Empire (38:03) - - Scents of the Week (52:17) - - The Game Shoutouts:Panda Go Panda by Isao Takahata (1972)Summertime by David Lean (1955)Thank you, Danielle (@perfumeglow_danielle) for the samplesPlease feel free to email us at hello@fragraphilia.com - Send us questions, comments, or recommendations. We can be found on TikTok and Instagram @fragraphilia

⭐️Mentioned in This Episode:- See all the resources

Justin Bieber BioSnap a weekly updated Biography.Justin Bieber has been generating buzz once again with a series of striking new photos posted to Instagram around August 15, prompting widespread commentary and fan speculation about a possible glow-up era or deeper personal change. According to Just N Life, these images—showcasing Bieber's signature tattoos and straight-on gaze—have fueled debates about his current state and relationships, especially after he posted a serene shot with Kendall Jenner. This post reignited old rumors of a romantic connection, which Hailey Bieber playfully dismissed, demonstrating confidence in her marriage. Bieber quickly followed up with an image alongside Hailey, the couple appearing close and content, which shut down some persistent rumors about marital discord.Meanwhile, Bieber's recent public appearances in New York have sparked concern among fans and the entertainment press, including IMDB and The Hollywood Gossip, with some observers remarking on worries about his health and wellbeing. His fashion choices and see-through underwear photos have led to mixed reactions, with debates about whether they reflect marketing savvy or genuine personal struggle. Despite the scrutiny, Bieber remains a visible presence in New York, even as some fans speculate on changes in his appearance and mood.On the business front, Justin has continued to expand his comfort-focused SKYLRK brand, teasing a futuristic orange bench prototype on Instagram. Entertainment Now reports that SKYLRK, launched in July alongside Bieber's seventh studio album Swag, is pushing further into lifestyle and possibly homeware products, although an official release date hasn't been confirmed. Notably, Bieber severed ties with his previous fashion venture, Drew House, in April, signaling a significant business shift. SkyLRK appears to be absorbing much of his creative energy, while his wife Hailey's Rhode Beauty just announced a blockbuster $1 billion sale to e.l.f. Cosmetics according to AOL. Hailey will remain as Chief Creative Officer, and the brand's viral lip-gloss phone cases and pop-ups have cemented the Bieber family's considerable influence and net worth, which PEOPLE estimates near $400 million.Musically, Bieber's recently released album Swag marks his first full-length project since 2021, showcasing a darker, more vulnerable sound shaped by fatherhood and his marriage to Hailey. A PEOPLE source notes that the son Jack Blues's arrival has heavily influenced the album's tone and lyrics, deepening his creative narrative. While the internet isn't fully convinced about every aspect of Bieber's personal journey, his willingness to put both his emotional life and entrepreneurial ambitions on display continues to draw intense scrutiny and admiration. Whether capturing hearts with Met Gala support posts—where he affectionately shouted out Hailey's solo appearance and fashion choices, per AOL—or filling New York venues with music fans, Justin Bieber remains firmly in the public eye, shaping headlines and driving conversations about celebrity reinvention.Get the best deals https://amzn.to/3ODvOta

One in four women will be the victim of rape or attempted rape in their lifetime and of those rapes, at least 25 percent of the perpetrators will use drugs to assist their sexual assault. Commonly known as roofies, this collection of drugs can take effect in as little as 10 to 15 minutes, not giving us ladies very much time to Nancy Drew the reason why the room is spinning that stranger is now ushering us out to an Uber we don't remember ordering.  Enter Joy Hoover, creator of Esōes Cosmetics (prounced S.O.S., for obvious reasons). Her ingenious Bluetooth-connected lipgloss is not only an actual cosmetic, but also a livesaving device that can test your drink to see if it's been spiked, but also send an emergency message to anyone in your contacs or call emergency services with a simple click.  Yes, we wish we had a product that stopped men from raping rather than a product that stopped women from getting raped but we this is the reality we're currently in. Joy is hoping to change that going forward, though, announcing recently that she is running for the U.S. House of Representatives for the state of Nevada. WE NEED MORE KICKASS FEMINIST WOMEN IN CONGRESS. Listen to our interview with Joy today and then pick up your Baddie in a Box kit or a #SwipeRed Kit for 10% off with code Toxic10. We want to hear from you. Do you have a story we need to discuss or a guest we should feature? Visit us at ToxicThePodcast.com and tell us your idea. If you're experiencing abuse or domestic violence, please reach out to someone you trust. You can also connect with a trained advocate near you through DomesticShelters.org. Finally, help us keep this conversation going. Share an episode of Toxic with someone as pissed off as you. Follow us on your favorite podcast platform or social media, and please leave us a review. Your support helps us amplify these critical stories. Together, we can create change.

On this week's Beautiful and Bothered, Johnny and Kevin break down e.l.f. Cosmetic's controversial new ad with Matt Rife that has customer's outraged! Plus, Wet n Wild steps up to ROAST e.l.f. in an iconic fashion, Louis Vuitton announcing its ridiculous eyeshadow palette and lipstick prices, Natasha Denona unveils her gorgeous new foundation, and Selena Gomez's makeup artist revealing his new makeup line, Hung Vanngo Beauty, to launch at Sephora 9.8.2025!Also, Johnny shares his first week with new puppy Lenny, and the story behind getting his first new car in 16 years!

Gugs Mhlungu speaks to Dr Ziyanda Ndebele, Co-founder of Health life Aesthetics, highlighting the risks of cancer in skin lightening products and exploring the cancer-linked ingredients that consumers should be aware of. 702 Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

#crimechatwithnatandkat bring you Episode 142: The Sherlock Holmes of France ~ A Crime & Cosmetics Segment! In 1912, 19-year-old Marie Latelle was murdered in her parents' France home. There were no witnesses. No fingerprints. No evidence. No forensics… or were there? Nat kicks off detailing how fingernail scrapings became part of forensic criminology. Then Kat digs into how pioneering criminologist, Dr. Edmond Locard, became the first to link cosmetics as trace evidence! Find out how and so much more on Saturday, August 23, 2025, anywhere you get your favorite #truecrimepodcasts ! #amazonpodcasts #applepodcasts #youtubepodcasts #spotifypodcasts #patreon #rss #rumble #crimeandcosmetics #forensics #makeup #cosmetics #traceevidence

Thank you sponsors! Function Health https://www.functionhealth.com/sesh   O Positiv https://opositiv.com/sesh  Rula http://rula.com/sesh Lola http://lolablankets.com/ use code: SESH Timestamps 00:00:00 - Intro 00:04:22 - Savory smoothie ingredients  00:12:43 - blending the ingredients 00:23:58 - engaged to AI  00:26:36 - asking AI to be mean 00:36:22 - AI proposes in the mountains 00:56:19 - second part of post 01:03:46 - Nurse fraud in Florida  01:23:54 - Thanks to our viewers! 01:28:05 - e.l.f. Cosmetics Matt Rife backlash Mile Higher Media website:  https://milehigher.com/   Higher Hope Foundation: https://higherhope.org/  Mile Higher Merch: https://milehighermerch.com/  Submission form: https://zfrmz.com/qm6Tj6Z2RU83wcaF5BQF    hosted by: Kendall: @kendallraeonyt  IG: https://bit.ly/3gIQPjI   TikTok: https://bit.ly/3JxPJFx Janelle: @janelle_fields_ IG: https://bit.ly/2DyP1eE   TikTok: https://bit.ly/3BrWBkO    produced by: Sydney: @syd_b93  IG: https://bit.ly/3LR0zHY Karelly: @karell.y  IG: https://bit.ly/2TcxnoD Check out our other podcasts! Lights Out https://bit.ly/3n3Gaoe Mile Higher Podcast https://bit.ly/3uDwZ2Y  Planet Sleep https://linktr.ee/planetsleep Higher Love Wellness: https://extractlabs.com/milehigher https://pastebin.com/WL3gqPnH  PO Box Address: Kendall Rae & Josh Thomas  8547 E Arapahoe Rd Ste J # 233 Greenwood Village, CO 80112 Music By: Mile Higher Boys YT: https://bit.ly/2Q7N5QO  Spotify: https://open.spotify.com/artist/0F4ikp62qjdIV6PMO0SlaQ?si=i5v5jI77Qcq6uhjWzFix2w  Welcome to The Sesh Podcast hosted by cousins and best friends, Kendall & Janelle! Kendall is a YouTube content creator focusing on True Crime and raising awareness for missing persons cases, and Janelle is a mental health professional with a Master's in Clinical Mental Health Counseling. Our show is focused on a variety of topics, including current events, pop culture, commentary, and a little true crime. Come hang out with us every Wednesday!

Timestamps: 00:00 Start 02:02 TI Bundles 15:12 Quartero 30:23 7.39d 52:47 Stormgate Learn more about your ad choices. Visit megaphone.fm/adchoices

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here

This solo Two & a Half Gamers episode dives deep into Clash Royale's shocking revenue revival in 2025. Once seen as a declining nine-year-old title, Supercell's classic has quadrupled revenue, hitting its best month since 2017 with ~$57M in July 2025.Jakub unpacks the timeline of monetization and economy tweaks that fueled this comeback:2018–2022: Decline after failed battle pass integration.2023: Introduction of Evolutions (new progression layer).2024: Lucky Drops introduced (gacha system, adapted from Brawl Stars).Late 2024: Cosmetics added to deepen gacha.March 2025: Game-changing update – chest timers removed, season shop killed, all progression funneled into Lucky Drops.June 2025: Merge Tactics mode added (fun engagement feature, but not a revenue driver).The real driver: tightening the economy and pushing players toward monetized progression. Despite community backlash, revenue skyrocketed. Clash Royale is now Supercell's biggest earner again, overtaking Brawl Stars.Jakub stresses the core lesson: “Fixing your economy makes your game make much more money.”Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 The Resurgence of Clash Royale06:12 Economic Changes and Revenue Growth11:39 The Impact of Lucky Drops16:12 Merge Tactics and Game Integration21:04 Community Reactions and Future Outlook---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Big news, Glams: Sara is stepping away from Refinery29 and putting more time and energy into Gloss Angeles! She shares what this new chapter means, what's ahead, and why this moment feels so surreal.Then, we're diving into one of the buzziest (and most controversial) beauty headlines of the week: comedian Matt Rife teaming up with e.l.f. Why would a major beauty brand collaborate with someone surrounded by controversy? Is this “rage marketing” at play? We break it all down. Note: at filming, e.l.f. had not posted an apology or spoken with the press. CMO Kory Marchisotto spoke with Business of Fashion about the ad here. Watch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, Branches advocates Shannon and Sara unpack the growing TikTok conversation surrounding ELF Cosmetics' latest ad campaign featuring a male comedian known for his history of domestic violence jokes. Together, they reflect on the outrage sparked by his inclusion in a campaign from a brand that has often positioned itself as a champion of women's empowerment. This discussion explores how advertising choices shape culture, the harm caused when domestic violence is minimized for humor, and why companies may choose to risk their consumer base in this way.   We also discuss what we, as advocates, survivors, and consumers, can do in response to the way domestic violence is presented in the media at large.  

We talk the E.l.f Cosmetics & Matt Rife ad campaign controversy, the Y2K trend that is making a big comeback, Netflix increases it's prices (again) and why we may be saying goodbye to the Mecca Beauty Loop Birthday e-gift cards at the end of September. 

T Lo go DEEP on the finale of "And Just Like That..." and all of the ways the show failed its characters, its fans and its legacy. PLUS: e.l.f. Cosmetics thought they could get clever riding the anti-woke wave with Matt Rife and it blew up in their faces.

ELF Cosmetics is in damage-control mode after a new ad campaign sparked major backlash. The brand teamed up with a popular comedian for an “affordable beauty” promo—but past controversy over his stand-up content quickly turned fans against the partnership. In this episode of Nina’s What’s Trending, we break down what went wrong, why social media exploded, and the unexpected wellness craze that’s all about fixing your posture. Get the scoop on brand image missteps, celebrity backlash, and the surprising benefits of simply sitting up straight. Nina's What's Trending is your daily dose of the hottest headlines, viral moments, and must-know stories from The Jubal Show! From celebrity gossip and pop culture buzz to breaking news and weird internet trends, Nina’s got you covered with everything trending right now. She delivers it with wit, energy, and a touch of humor. Stay in the know and never miss a beat—because if it’s trending, Nina’s talking about it! This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here…➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places: Website ➡︎ https://thejubalshow.com Instagram ➡︎ https://instagram.com/thejubalshow X/Twitter ➡︎ https://twitter.com/thejubalshow Tiktok ➡︎ https://www.tiktok.com/@the.jubal.show Facebook ➡︎ https://facebook.com/thejubalshow YouTube ➡︎ https://www.youtube.com/@JubalFresh Support the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.

Are we doing damage to our noses with some of these powerful aroma-chemicals? We don't know for sure, but maybe, and we discuss it a bit in this episode. We also talk about a few milk perfumes, the perfumes we're looking forward to wearing once the heat breaks, and some ways to layer Oudh Infini. And for those keeping score, you can bet on Jane mentioning L'Astre.Oh, and a pretty solid round of The Game. That want list just keeps growing...Scents Mentioned in this Episode:Burrow and Fin de Siecle by Paraphrase / Cup and Stone by Liza Pittard / Fille en Aiquilles by Serge Lutens / Xtra Milk, Mochi Milk and Milk by DedCool / Milk Orchid by Commodity (and Emma from Perfumerism) / You by Glossier / Amber Teutonic by DS & Durga / Oud Palao and Philosykos by Diptyque / Oudh Infini by Dusita / Hwyl by Aesop / Ambre Sultan by Serge Lutens / Mars 20 2022 by Rundholtz / Psychedelique by Jovoy / French Affair by Ex Nihilo / Misfit by Arquiste / Opium by Yves Saint Laurent / Dune by Dior / Seven Veils by Byredo / Copal Azur, Cierge De Lune, Amnesia Rose, and Signature by Aedes de Venustas / Oeillet Louis XV by Oriza L. Legrand / Accord Oud by Byredo / Sketch by Maison Violet / Borneo 1834 by Serge Lutens / Coromandel by Chanel / No 54 by Fischersund / Salome, Anubis, Spell 125, and Epona by Papillon Artisan Perfumery / Last Season, Varanesi, Narcotico, L'Oblio, and Odor 93 by Meo Fusciuni / L'Astre by Le Galion / En Plein Air by Jouissance / Grand Larceny by St Rose / Flaming Creature by Marissa Zappas / Open Sky by Byredo / Cuir Velours by Naomi Goodsir / Mannered Musk by Dalegerard / Karat EG by Maison d'ETTO / Portrait of a Lady by Frederic Malle / Reptile, Nightclubbing, and Parade by Celine / Night Flower, Belle du Jour, and Mx by Eris ParfumsThe Game:Rosarine by Dusita / Milk+ by Commodity / Black Tie by Celine / Viole Nere by Meo Fusciuni / Aristo Chypre by Infiniment Coty / Mxxx by Eris Parfums(00:00) - - Intro & New Additions (09:16) - - Haterade and Aroma-chemicals (14:46) - - Looking forward to Fall Faves (31:14) - - Fall Wishlist (40:16) - - Scents We've Been Wearing (50:12) - - The Game Please feel free to email us at hello@fragraphilia.com - Send us questions, comments, or recommendations. We can be found on TikTok and Instagram @fragraphilia

Struggling with weight loss in your late 30s or 40s? You're not alone. Perimenopause can throw your metabolism for a loop — such that your usual go-to strategies no longer work (and might even cause perimenopause weight gain).In this episode, I'm joined by Amber Brueseke, founder of Biceps After Babies and MACROS 101, to unpack the real reasons perimenopause weight loss is so challenging — and what to do instead.We dive into:

In this powerful recap, Lesley and Brad reflect on Joy Hoover's inspiring interview about redefining women's safety through community and innovation. They highlight how Joy is working to change harmful narratives around victim shaming and help people recognize red flags before it's too late. From revolutionary tools for drink spiking prevention to bold leadership in gender-based violence advocacy, this episode is a call to rethink how we can band and protect one another.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How Joy Hoover is using innovation to revolutionize women's safety.Why collective action is more powerful than doing it alone.The real cost of gender-based violence and what we can do about it.The importance of storytelling and community in social impact work.Why listening to survivors is key to building safer communities.Episode References/Links:OPC Summer Tour - https://opc.me/tourUK Mullet Tour - https://opc.me/ukP.O.T. Chicago 2025 - https://www.pilates.com/pilates-on-tour-chicagolandCambodia October 2025 Retreat Waitlist - https://crowsnestretreats.comFree Mat Pilates for Strength Training - https://www.fullbodyin15.comSubmit your wins or questions - https://beitpod.com/questionsEpisode 439: Tia Levings - https://beitpod.com/tialevingsEpisode 352: Tess Waresmith - https://beitpod.com/tesswaresmithBad Dates Podcast - https://beitpod.com/baddatesEsōes Cosmetics Website - https://www.esoescosmetics.com If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Women aren't being believed as much or or the blame is on them for putting themselves in the situations. And I think like if we can all think about it differently, we can actually start to spot things and support people instead of going well, how did that happen to them? Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:55  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the groundbreaking convo I had with Joy Hoover in our last episode. If you haven't yet listened to that interview, feel free to pause this now and go listen to that one, or listen to this one and then listen to that one. You can do whatever order you want, but it's one you have to listen to. Brad Crowell 0:58  Whatever you want. Lesley Logan 1:00  I mean, I say it on all episodes, you got to go listen to it because, you know, we can only cover so much of what the guest said, but it's also like quite a unique, amazing thing. So Today is August 14th 2025 and it's got two things for you. I'm sure Brad want me to choose. I'm not going to do it. National, it's National Financial Awareness Day. So how much would you like to bet that most people don't know August 14th is National Financial Awareness Day?Brad Crowell 1:43  Well, it's about betting. They were being cute. I think it's cute. Lesley Logan 1:46  They still managed to say the date and the name. Brad Crowell 1:49  100% of the time they answer the question, they re-ask the question when answering the question always.Lesley Logan 1:54  It's more important than you think. And plus, what's more fun than financial independence?Brad Crowell 1:58  What is more fun? Yay. Skippy.Lesley Logan 2:01  Hey, you know what? Financial independence is literally the thing that, if you have you can do anything you want. You can leave any job, shitty relationship, shitty situation. Financial independence is like the thing. It's more, I think it's more important than just like, the ability to walk, you need to have financial independence.Brad Crowell 2:19  It's funny because it sounds silly, but at the same time, it's not something that anyone ever talks about. Like, no one, like, you're not taught this stuff at school. Right?Lesley Logan 2:32  Yeah, no, you're, no. I think I was taught to balance a checkbook, as if that did anything for me. But I like, I think about Tia Leving's episode. Brad Crowell 2:39  I have to say I was thinking about that.Lesley Logan 2:41  And I think about.Brad Crowell 2:42  If y'all don't remember, she was stuck in an abusive relationship where she had no control over the finances, and she couldn't leave, even though it was abusive, because if she did, she. Lesley Logan 2:52  Would lose her kids. Brad Crowell 2:54  She would lose her kids because she didn't have any money to support her kids. Lesley Logan 2:56  Yeah, this is where, like, a lot of people were like, oh, why don't they just leave? It goes back to, like, the Diddy stuff, oh they could have just left. No. When they're controlling your career, when they're controlling how where you live, and they're paying your rent and all these things, even if you think, oh, well, they did this. It was, there's, there's control, there's not financial independence, and if we have to teach that, even if the person's not abusive, because there's plenty of people who are partners, who are parents, who are bosses, who are non-abusive. Brad Crowell 3:03  Sure. Lesley Logan 3:05  But everybody deserves to have financial independence and financial awareness information so that they can make sure they're making the right decisions for themselves. And then they have options. You always have choices. Okay, back to why they want to educate us. So, first off, think about that great feeling you get when you don't have the looming spin specter of debt hanging over you. Also sound financial decisions can really make a difference down the road. Remember, retirement is a time to take all those vacations you couldn't when working the daily grind. I have so many problems with this day already, because you shouldn't wait for a retirement to take those vacations and don't let people tell you, debt is a big (inaudible).Brad Crowell 4:01  I was going to say the same thing, like, sure, debt can be looming, especially if it's like credit card debt that's keeping you bound. Lesley Logan 4:08  Yes, because they control you. Brad Crowell 4:09  Well, it's not just that. It's like, it's it's a it's oppressive to to moving forward because you're just paying the interest. But at the same time, like, I think my relationship with that changed when I became a business owner, because, you, you it's part of businesses also, you know, you can also have debt, and you can manage that debt without it destroying everything, so.Lesley Logan 4:30  And also, a good credit score is because you can show that you can manage debt. That's what it is. It's not being debt-free. It's managing debt. Which is which, yeah, okay, so there was good intentions with this day, anyways. Because money is important to our overall peace of mind, Financial Awareness Day is a great time to review where you are now and where you're going financially. Don't let bad financial decisions ruin the best years of your life.Brad Crowell 4:54  Okay, so we're just gonna stop reading this. But I think the points are still good. You know? I think, I think one thing that most, I'll tell you what I didn't do. I never reviewed my financial position. I didn't even know what that meant, right? I just knew that I needed to make enough money to get to the end of the month so that I could do it again, right? I never, like, stepped back and like was, was trying to look at like, oh, I have a car, the value of the car. Oh, I have a house, the value of the house, or, you know, whatever, like my, I have a savings account, or I have been putting money in my savings account. Do I have a plan? Never had a plan before, you know, the last couple of years and and now you can it's easy to get sidetracked from your plan. It's very easy to get sidetracked from your plan, unless you put things on an automated like your your money comes in, and then automatically, things happen at the end of the month. It's easy to forget to slide, you know, money over into your retirement fund, or whatever it might be, and you know, so what what you can do, which I think is really helpful, is to throw once a month review, you know, our just take a look at all the numbers. Take a look at it. Like, open up the credit card statement online, open up the bank account online, take a look at that. Like, log into your Social Security account. How weird is that to even say, does anybody do that? I do that. Okay. Lesley Logan 6:12  Yeah, I do it. I just don't I don't know, at this moment in time we're recording, I doubt we're gonna see any of it, but you should, I agree with you. Like, it's important to be aware of where all your accounts are, what's in all of them. Don't put your, don't be an ostrich. And also, like, please don't let the money stories of your parents or like, even your college years dictate like, what you think of yourself when it comes to money, because that attitude is not going to help you be it till you see it with financial success. Listen to our episode with wealth with Tess. That is the episode I want you to listen to if this day resonates with you. Okay, Love Your Bookshop Day. Of course, we talk about this becauseBrad Crowell 6:50  Tess's episode was 352. Lesley Logan 6:52  Wow. Brad Crowell 6:53  352Lesley Logan 6:54  So, Love Your Bookshop Day is celebrated every year, also on August 14th. It is a holiday that was founded by the Australian Booksellers Association. The aim is to appreciate bookshops around the country and highlight all the things that make local bookshops beneficial with an appreciation for books and encourages more people to read. Bookshops exist to serve the knowledge to the public, and that is a very important job. The more equipped bookshops are, the better quality of knowledge people can access to in a time when books are being ordered online, the local brick and mortar bookshop needs all the support it can get. You guys, they don't sponsor the show, but bookshop.org think that it's called, if you order your books through them, they send the money to support a local bookshop near you, and that if you want to have that online ease, but also support a local bookshop. I also like it's called a bookshop. So it's a bookstore. Anyways, go read a book. Go read, go read a book that's gonna, like, inspire you. Maybe I'll add a book (inaudible). Brad Crowell 7:47  Go sit in a bookshop, coffee shop. Lesley Logan 7:52  Oh my gosh. Have you been to the Writer's Block, babe? Brad Crowell 7:55  No, in Vegas? Lesley Logan 7:56  Yeah. Brad Crowell 7:56  Have not.Lesley Logan 7:57  Oh, they got a smoothie bar, coffee, a cat walk around. Don't take Bayon. Cats walking around the coffee shop. Maybe they have birds. I think it's a bird sanctuary, not cat sanctuary. Anyways, it is the coolest bookshop. And now listen to me, I'm gonna call it a bookshop my Australian accent, it's the coolest bookstore I've been to in a long time. But there's some other ones, and I actually want to start looking at some really cool bookstores when we start doing tours. Brad Crowell 8:19  It's a bird sanctuary. Lesley Logan 8:19  Yeah, bird sanctuary. You know how we like, we do vintage shops a lot. I think I want to switch that to, like, really cool bookstores, because there's some really cool bookstores out there. Okay, speaking of being on the road, we are on the road for a few more days, and so you can go to OPC.me/tour because I think you can get, if there's anything left, you can get to Idaho, Salt Lake or Las Vegas OPC.me/tour. Our winter tour will be announced in the fall, so stick around for that. Then we're home for a couple of weeks, and then, babe, we're headed to, where are we headed, in September, we're headed to the U.K. Brad Crowell 8:52  Yes, we're gonna, we're really fired up to be back to the U.K. and we actually have two stops we're doing this time. We're gonna be in Leeds and in Essex. So come join us. If you are in London. We actually set it up where you could be on a day pass with us.Lesley Logan 9:03  I think there's even all our workshops. So if you are someone who just wants to do one workshop now.Brad Crowell 9:07  Yeah, it might be. Go, go check it out. Go to opc.me/uk. We're going to be covering, it's mostly Pilates stuff. And then there's a couple of workshops. The workshops are skewed toward business, but they're not really business. It's like managing your calendar, that's managing, you know, how do you, how do you make an ideal schedule for yourself? And that, of course, can be used for business, but it's also you don't have to run a business to, you know, pull some benefits from that, and then, yeah, anyway, we can't wait to be back. It's gonna be awesome. In October, we're heading to Chicago. Lesley Logan 9:36  Yeah, there's Balanced Bodies, P.O.T. Chicago. And at the time of this record as this dropping, you can still get the early bird 10% off if there's any spots left. I do know that.Brad Crowell 9:46  Do you have a link for that? Lesley Logan 9:47  balancedbodypilates.com just like a P.O.T. Chicago and it comes up, like it kind of just comes up. But anyways, yeah, of course, it's a long link. However, when they emailed me last week, it was 75% sold out. So just so you know, don't wait on that. Then we're gonna go from Chicago to Cambodia.Brad Crowell 10:07  Directly, literally. Don't even go home. We just go straight through San Francisco to Cambodia. That's gonna be amazing. And basically, you know, we got, we still got room, and there's still time. It's only August. We're not going till October, right, so.Lesley Logan 10:20  Oh I know, people signed up for last one in December, we went. Brad Crowell 10:24  Six weeks ahead of time. Yeah. We had someone sign up six weeks ahead of time so. Lesley Logan 10:29  We had someone signed up two weeks ahead of time. Brad Crowell 10:29  Oh, it was only two. Lesley Logan 10:29  The last October, my mom's. Brad Crowell 10:31  Yeah, yeah, it was only two. Okay, yeah. So anyway, yeah, so it's possible there's still plenty of room come join us. It's gonna be amazing. And then, like, randomly, on the way home from Cambodia we're gonna be in Singapore.Lesley Logan 10:43  Yeah. So we're gonna see the Botanical Gardens, and we're working on teaching a gig. So you know, Singapore, Hi, we're coming. Brad Crowell 10:49  Yeah, we're coming. Lesley Logan 10:50  And then, of course, December is winter tour. We should be announcing all of that in the fall, so come October. But if you want to host with us, reach out. The team will help you fill out the forms. And if we're on the path this year, yay. And if we're not, we'll save you for another time. But don't, don't wait.Brad Crowell 11:06  Yeah that's going to be awesome. Before we get into this really interesting convo with Joy Hoover, also, like, scary-a-little-bit convo with Joy Hoover. From the statistics were like, mind blowing. I was like, What the hell. But before we get there, we got a question from Corinne_ca11 (aka Cori) from IG. She asks, hey, how many days a week do you recommend weight lifting in addition to your Pilates practice?Lesley Logan 11:34  Yeah, so here's okay. Brad Crowell 11:35  Great question. Lesley Logan 11:36  Great question. Personally, I lift weights three to four days a week and I do Pilates four to five days a week. Now, is that a scientific thing that you should be doing? I don't know. It's really works for my schedule. I particularly like an extra day of Pilates compared to my weight training, because I do feel like it keeps everything ready for the next one. Like weight training always makes my body feel a little bit heavy. I mean, of course, I feel great in it, and there's no knocks. Like, I believe every woman does need to lift some weights, but my body feels heavy. And so Pilates kind of like opens everything back up and readies it for the next time. And that's why I like it. But I will say, depending on what your goals are, you definitely, from what I've heard or what I've read, everyone should be lifting weights, two, three days a week, and then I believe Pilates should be done three to four days a week. And that doesn't mean hour long sessions, doesn't have to be, the amount of minutes is not as important as the consistency and the quality of the movement. So three quality reps over 10 is always better than it comes to Pilates, and that's just my opinion, but I particularly really like it, and I will we're actually we taught in Santa Barbara a workshop on mat Pilates for strength training, people who strength train. And I actually taught everyone there how to do a 20, 15-minute workout with 20 Pilates mat exercises that will benefit anyone who lifts weights. And you can literally do it after you lift all your weights at the gym, or you could do it before, or you could do it on your off days, or you could do it under your zone two as a way to, kind of like, stretch and move everything around. It's 15 minutes full body workout. It will absolutely improve your form and the results you're getting with your strength training. You can actually take a version of that workshop at fullbodyin15.com. Brad Crowell 13:17  Yeah, fullbodyin15.com love that, by the way, that's free. Lesley Logan 13:21  It's free. Brad Crowell 13:22  And it'll help you learn the five major spine shapes in Pilates and create that 15-minute workout. So definitely dig in there. Great question, Cori, thanks for that. If you have a question, text us at 310-905-5534 or because who can remember those phone numbers? Go to beitpod.com/questions beitpod.com/questions. Stick around. We'll be right back. We're gonna dig into this convo with Joy Hoover. Brad Crowell 13:49  Okay, now let's talk about Joy Hoover, who's our neighbor, by the way, temporarily, which is kind of cool. After experiencing a devastating family tragedy in 2013, Joy Hoover dedicated herself for 15 years in Vegas to improving women's safety, anti-trafficking and fighting gender-based violence. She founded the nonprofit Cupcake Girls, which y'all probably know because we support them with Profitable Pilates. And she later launched Esōes Cosmetics, pronounced SOS. It's spelled E-S-O-E-S the world's first patented smart lipstick featuring built-in drink testing strips and a panic button that is linked to a safety app. Her work has supported over 10,000 survivors and earned multiple awards and national media recognition. And it's quite, it's quite, quite clever. Lesley Logan 14:40  You know what's funny is we just recapped David Corbin, and you met Joy at the same exact event. Brad Crowell 14:46  David. Lesley Logan 14:48  Is that the same we just interviewed? Brad Crowell 14:50  Oh, yeah, yeah, yeah. Lesley Logan 14:51  You met them both at the same event.Brad Crowell 14:52  So yes, David, I did. I actually had lunch with Joy, or I sat at a table withJoy. Yeah, it was lunch. And then David was the after the event was over. You're right. What a great event that was.Lesley Logan 15:03  Yeah. And it's funny, because I didn't interview them near each other, but they're coming out next to each other, so that's hilarious. So we talked. I mean, first, I just want to say that, like, if you haven't yet listened to this episode and you there is, like, violent talk in there. There are some topics that could be triggering or activating in some people. So do take caution when you listen to it, but I do think it's really important to listen to because, I wanna highlight a couple parts of her story that have nothing to do. Well, they have a lot to do with all the things, but like, you can see yourself in those stories. So when she and her husband had their first kid, his dad killed his mom, and they just had a baby. And so can you imagine being new parents and then, like, dealing with, like, the, not just the loss of parent, but like.Brad Crowell 15:49  I think she said that their daughter was, like, eight days old and they had to fly across the country to handle that. Lesley Logan 15:51  I mean, of course, so tragic, but for them to figure out, for them to not let that define them, but instead allow them to create a, carve a path that could help them, use their story to support other people with different stories in them is really, really cool. And I think a lot of times we have these tragic things happen in our lives, and they become the story we tell ourselves that's held us back. Oh, I've lost seven people in my life. Oh, this happened, and I don't want to discount those things. Those are especially like, when you have abuse like that, ends in that way it is. It's devastating. But, I do think that, like. Brad Crowell 16:27  She said it was happening for like, 40 years. Lesley Logan 16:30  Yeah, and that's like, that's really hard to grow up around, to experience, to like, to have relationships and other things. And so I just want to say, like, I think that their their story and other people's stories that are similar, where they persevered through that. It kind of it, it changed who they are as parents and also how they raise their children, but also how they see other people. Because I think it's so easy to judge, like, why didn't she leave? Or why, like, we talked about this earlier with the financial stuff, like, Why didn't this? And it's like some of this stuff has been going on for so long, you know, you don't think it will ever turn to something that bad, right? So, and then the other thing that I want to highlight that happened to them as they started SOS, really cool company. Invest their life savings to, like, make this product, it's going to help.Brad Crowell 17:15  Raise money, like, had friends and family help support.Lesley Logan 17:17  It's gonna help people who, who need, access to support wherever they are, and obviously women, this is what the product is for. But we all need this. It can be helpful for anybody, but they had a fire like a freak electrical situation in their roof. First of all, the product helped get the fire department there. You have to listen to the story. It's insane. Brad Crowell 17:38  Faster than calling 911. Lesley Logan 17:39  Yes, faster than calling 911, this product, they were able to press the panic button and get the fire department there, which the fire department said, if they had, any, any minute later, they would have lost the whole house. So they got to keep the framework. Anyways, there's a lot going on there, but they lost all the product. Yeah, however, because they had to start from scratch, and they already had customers, and they'd already been going through it. They use it as an opportunity to make it even better. And I share this because, like, so many times, like.Brad Crowell 18:09  I mean, how do how deflating would that be that not only do you lose your house, but all your business at the exact same time. Lesley Logan 18:16  I mean, I don't even know how you just go get a job at Costco. Like, I don't even know how you go let me do this again. Brad Crowell 18:20  Let me start over. Lesley Logan 18:21  I, like, buy.Brad Crowell 18:22  After everything burned down. Lesley Logan 18:23  While I'm not living in my own home. Like, let me just start this over while like, all, that's what, I'm not gonna lie, like, I think I seriously would have got a job at Costco because I could get my steps in. You know, I hear good things. The hot dogs are $1.50 like, you know, like, I would have just, like, packed it in, but instead, they use it as an opportunity to make the product even better. Aand I think, as a business owner or someone who's working on a new project like we think we have to get it right from the first time, the first start, the first the first iteration has to be the best one. And actually, like most people's first ones are not the one that go like, not the one that goes to market. In fact, we have. Brad Crowell 19:01  How many websites have we rebuilt? Lesley Logan 19:03  Don't tell me. Don't tell me. But you know what? Even our mat deck, right? Like we have changed the mat deck, our Mat Flashcard Deck, because we put it out there, we sold 3000 decks, and then we printed a new version of it, because we've all the feedback we got. And then also how we know other people use the other decks? Ken Endelman said that, you know, Joe Pilates, a lot of his sketches and his patents that he sent in, and not really sent in, but he pretended like he did, those are not things he went to market with. He's like, you don't usually go to market with the first one. Like, you use that to get the patent, but that's not what what you go to market with. And so I think, like. Brad Crowell 19:38  I mean, even now, we've just made another change to the flashcard deck boxes, you know, like, like, like it. Because every time we learn something new, we're like, oh, we need to add that on, or we need to do this, or we should adjust this, or whatever. Lesley Logan 19:53  Oh, yeah, we have to made in the USA, on our boxes. Brad Crowell 19:55  How do we how do we miss that? Five years, we never, we were never (inaudible). Lesley Logan 19:58  Clearly, it wasn't like, I remember my dad, like, going, does it say made in the USA? No, you can't have it. So I don't even know how, like, I'd skipped my brain. We were printing it, but apparently it's a thing. Anyways, I just point this out, because even if you don't think the topic applies to you, you think, oh, I'm not going off having first dates, or I'm not, like, I'm not interested in this, every single one of us is going to do a first again? And then get frustrated because it didn't work. And honestly, it's because you're supposed to, you're supposed to go with the second thing or the third iteration. Brad Crowell 20:30  Yeah. I mean, there's also the tech. The tech part of the of it, it is proximity, or like, as well. So if somebody else in a room, if you are on the app and someone else in the room pushes the button, you will get notified as well. So like, you know, might not necessarily be you personally, who might be in that scenario, but it could be that you're in the proximity of someone who needs help. So, just interesting. Lesley Logan 20:53  Yeah, and this is, like, we're, we're like, you know, we can be, we always think we want it. We can be an alert for other people, but it's hard to be an alert when you can't see the signs, like we've talked about, like somebody like choking, you can see actual signs. They are choking. They need help. But when someone feels unsafe on a date or at a meeting or, you know, or walking down the street, you can't tell oftentimes that they feel unsafe. And this is a very discreet way, a very discreet tech that allows them to say, I'm not safe, and other people to be able to be witnesses or support in that, in that, yeah, so I think it's really cool.Brad Crowell 21:26  Yeah, definitely, you know, like a lot, like a lot going on there, you know, I think I have something else I wanted to talk about, but just the fact, first off, how the hell is it possible that they build a relationship with the emergency services, where pressing a button on a lipstick container would get the fire department to her house faster than calling nine fucking one one, like, what? How did they? How did they do that? I didn't even know that I didn't even know how that's possible. Lesley Logan 21:52  (inaudible) want to know. But obviously, like that might be like, you know, confidential information is I want people to know, not because, like, you know, like, maybe they're not allowed to say, maybe it's an NDA. But no, we called 911, and got put on hold.Brad Crowell 22:05  What? But it also makes you realize that there are, like, clearly, there are systems that can be tapped into, and they were able to figure that out. I didn't even know that that was a thing. Like, I would have imagined.Lesley Logan 22:19  It makes me think of what's the Italian Job where Seth Green's character is like, tapping into, like the yeah napster is like tapping into like the red lights up. That's a red light. That's a green light. Like, clearly, there's.Brad Crowell 22:32  Sorry, I won't start until you address me as Napster.Lesley Logan 22:34  Yeah, yeah, yeah. There's clearly, like, something. But I also just want to say, like, if you haven't yet listened to the episode, you want to listen to it so you could understand what the product is, and you can also see it on our YouTube channel. It's quite cool, and I think, an excellent gift for every woman in your life, even if they're married, it's you, you, because she talks about using it for like a kid she saw on the street. Brad Crowell 22:55  So yeah, she said, yeah. She and and her husband saw a kid with no shoes in Vegas, which walking down a sidewalk or whatever, and she's like, there's something wrong here clearly, you know, so, but, but, yeah, I mean, it's, anyway, the tech part is fascinating and really, really fancy. And then, of course, they have, it's lipstick, so presumably they will have different colors at some point. Lesley Logan 23:19  Yeah, there's a whole thing. It's, I mean, she's done a great job. Brad Crowell 23:22  And then, but anyway, you know, she was talking about blame culture, oh yeah. And she was talking about how there's a crazy number of people who've experienced drink spiking where, you know, I was looking up a bunch of stats, and, like, like, at very least 10% of women have reported it saying, like, I either have my drink spiked, or I saw someone spike someone else's drink. Lesley Logan 23:44  It's also, I think the number is so high because, like (inaudible). Brad Crowell 23:50  Well, that's, that's only, that's only, like people who have actually reported it, you know. And then there's, there's polling that has happened where you know it's, it's not, that's not necessarily reported to, like, it's a poll. Lesley Logan 24:00  Well, can you imagine if nothing, or you don't know if anything happened to you? Like, I have just in all the podcasts I listen to, like, people have called the cops and the cops are like. Brad Crowell 24:10  Don't do shit. Lesley Logan 24:11  Don't do fucking shit. And don't I'm not, like, I'm not against police, guys. What I am against is this culture of, like, not believing women, and it goes to this blame stuff. Like, what were you wearing? What were you doing? You know, like, if you're.Brad Crowell 24:23  Or it's like, did they, did they threaten you? You know, like, I guess maybe I don't know what the actually, this is interesting. If you, if you know, what do you need to say to get them to pay attention? That would be something that'd be worth finding. I don't know the answer to that. I mean, just, there's a there's a.Brad Crowell 24:43  Well, because here's like, I, my personal experience was I had somebody threaten me when I was living in L.A. right, and I was afraid, and I didn't know what to do, so I called the police, and it wasn't an emergency. He wasn't like, he wasn't at my door. But I called them, and I said, hey, I I don't know what to do here, but, like, this guy's threatened me, and he's he might be on his way over right now. I don't. know what to do. And they were like, did he threaten to kill you? And I was like, he didn't say, I'm going to kill you. And they were like, we're not going to do anything. And I was like, what? Like, he's, he's making me feel like I'm in trouble.Lesley Logan 25:11  Well, I just listened to, it was just, I was listening to, like, a Dateline or something like that. And they brought up the story about this woman, Denise, who was kidnapped from her home, and then, like, taken away for several days, and then, and then told not to tell anyone. And they called her the American Gone Girl, like the real life Gone Girl. They didn't believe her boyfriend. They said he must have done it. He must, must have done it. They didn't believe her. They tried to charge her with a crime. They just said that they, like, wasted the police time. Then come to find out, two other victims called separate police departments to claim the same thing, and those police departments didn't believe them. Why would anyone do that? Like, didn't believe them. So I am with you. Like, we don't we need to know. What do cops need to hear so they actually believe what you're saying. But also, like, I think it just goes.Brad Crowell 25:53  Like, it's a common experience among survivors is that they're like, I wasn't believed, right, and, and, like, the the number of people who, in polling have to have have said, hey, yes, I've experienced drink spiking, is like, could be, like, super high. It could be as high as one in two women. Right? And anyway, like when you put it all together, there's clearly a problem. It's fucked up, that there's a problem, but there is a problem, right? And then when women aren't believed, you know, and it doesn't actually just have to be women having their drink spiked. Anybody can have their drink spiked. Lesley Logan 26:28  I listen to the podcast Bad Dates, many men get their drinks spiked. Brad Crowell 26:31  Yeah, when, when if it's reported and it's not believed, what does that teach the person who reported it? Yeah, that they're they're not going to try to even report it next time. What's the point is what they're going to say. Lesley Logan 26:43  And that's what puts you people in not so great situations, where by the time something does happen, it's a little too late to get help. But I think, like, what, you know, she talked a little bit like changing, changing the shift of of shame from the survivor, from the survivor to the perpetrator, and making that the focus. And I think when you use a product like they have, or you educate women in an or man in this way of like, what? What does it mean to like it's not your fault. It really is is more empowering because now you, especially like, so many people are have fear about like, well, what goes what if something goes wrong on the date? What happens if something goes wrong in the interview? What if something goes wrong at the house showing like, we can take some of the fear away and put some control back in the hands of the person who might be might become a victim of something, and we can hopefully stop that or mitigate that.Brad Crowell 27:32  Yeah, and obviously, you know, Joy and her company are very aware of all of the stigma, so they've been intentional about their names of their products. Like, one of them is called We Believe You, It's Not The Dress, you know, like, like, stuff like that, which speak directly to the problem, the real problem, which is the blame game.Lesley Logan 27:54  Yeah, yeah. I just think it's like, you know, unfortunately, we're recording this, like, right after, like, some of the Diddy trials and Weinstein's retrial, and, like, it starts to make you think that, like, the Me Too movement, kind of, like, didn't, didn't have the effect that we thought it would have, and women aren't being believed as much or, or the blame is on them for putting themselves in the situations. And I think, like, if we can all think about it differently, we can actually start to spot things and support people, instead of going, well, how did that happen to them? Like with a judgment, it can, things can happen to anybody at any time in this world. And since we can't actually stop these perpetrators because we don't know who they are, what we can all do is band together and be part of a support system, of of being there for people, whether we know them or not, and just being a safety for them, and also not assuming it's what they wore or what they did at a certain time, or why would you be on that street, like all that stuff is unhelpful and.Brad Crowell 28:54  Doesn't solve the problem anyway. Lesley Logan 28:55  No, doesn't, doesn't. So, anyways, we can get our high horse on this forever. But I do love what Joy is doing, and I think this product is really cool. Brad Crowell 29:03  Yeah. And also, you know, driven by a clear problem that needs a solution. And, you know, it's just really, really clever. And you know, if you see, if you actually go look at the lipstick, it's pretty innocuous. You wouldn't act there's no like, press here, like Acme button kind of a thing. It's, it's quick, easy and then what, what I thought was also cool is you can set it so that, if I think there's settings, if you click it once, you can alert one person. If you click it twice, you can alert a different person.Lesley Logan 29:34  Yeah, you can set up the different things in the app for what you do. And one of our neighbors, you know, her daughter was going off to EDC. Daughter's 19 years old, going to EDC, and of course, the mom wants her daughter to go to EDC, like you should experience festivals when you're 19. She had this product, and she had a Narcan, a Narcan thing so she could be there in case someone needed it, right, like Narcan for somebody who's overdosing, but she had this product to make sure that her own stuff was safe. And that she could be safe so she could enjoy herself and be at EDC. You know, I love, for a 19 year to live in a place where she could just go to a festival and be fine. We don't live in that world. So I love that she was empowered to have a good time and also take care of herself and her friends. Brad Crowell 30:19  That's really cool. That's cool. All right. Well, stick around. We'll be right back, because Joy gave us a couple of really amazing Be It Action Items. We're going to dig into those. Brad Crowell 30:19  All right, welcome back. So finally, let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Joy Hoover? She said, hold space for yourself. This came from her conversation around the collective trauma that she and her husband and, you know, daughter experience when her daughter was only eight, but with her in laws, right? And she said, immediately after it happened, they started to get therapy as a as a couple, and they've maintained, you know, therapy since, and that was 2013, so it's been a while, right? And she said, prioritizing your healing, it puts you in a position to help others without inadvertently hurting them, right? Like she said, she's and the call out here was, you have to heal yourself first. You can't heal the heal the world if you're not healing yourself first, right? And she said something very intention. She said it was it's not about your intention, right? It's about your impact. And you could have the intention of helping people, but actually be hurting them. So you need to heal yourself first before you're going on to support others in that kind of a way. She said, also, it's not selfish. It's she said, it is selfish to not heal yourself first. It's not selfish to take care of yourself. It's selfish if you don't take care of yourself. Lesley Logan 31:53  I mean now I love this. Brad Crowell 31:55  Yeah, and this is, like, obviously, right up our alley, you know? And.Lesley Logan 32:00  Do you know what I read the other day in it, in my own My Morning reads, And I am like, now preaching it, because I always say, like, self-care isn't selfish care, right? So self-care is actually an act of self-love. And if you do not love yourself, you actually cannot love other people. Can't. You can feel like you're loving on them and supporting them and liking them, but like, you actually can't truly love others because you don't love yourself. And the hatred and vitriol we're seeing in this world today, online, and in other places, is just because a bunch of people don't love themselves. And we're like, the world needs love. Gotta love yourself first. Cannot just like, go out you can't just spread yourself thin. And I think that that act of therapy, an act of self-love, it's an act of self-care. It's very important. It's not selfish. You're right. Brad Crowell 32:45  Yeah. What about you? Lesley Logan 32:44  Okay, so she said she encouraged us all to join the Swipe Red movement. The core slogan of the movement is, "No more shame, no more doubt. We see red flags, we call them out." And so you can contribute to the community awareness if you just go to Esōes Cosmetics, and that's at esoescosmetics.com and it provides platforms for community engagement. You can submit experiences you had so others can recognize and respond to similar threats. I think that's really important, because sometimes you have not experienced a red flag, but if you hear about other people's, you go, oh, and then you can see the signs. Brad Crowell 33:10  You know, it's funny, because it, I get a weekly email forwarded from my mom who gets notifications from her company about cybersecurity threats, right? And what people have done to trick other people into giving away information that eventually could hurt them, right? And so it's the same idea here. You know this, the community platform that they've put together is a way to just become more educated and be aware. So I love that. Lesley Logan 33:53  And also, in that community, you can ask for guidance on your own red flags. You can submit a question to inquire the situation the minor ick or a significant red flag. Here's the thing, I love this because, you know, 12 years ago, my therapist was like, Yeah, miss, you ignored the red flags in your relationship. So you need to go back into your memory box about those first dates and what flags did you ignore that were red so that you can spot them as you date. And then you have to practice like, how red is this flag? Is this an orange flag? Is it a yellow flag? What kind of flag is this? And I love this because you don't have to do it by yourself. You could do with other people. You could help you can use other people's red flags to help you. So I think it's really cool. I think it's cool. And what a unique Be It Action Item. So, I'm in. Really cool. I hope everyone goes and checks this out again. Like it can be a great gift for a woman in your life or a person in your life, but also, just like to be aware of what's going on. It's so easy for us to think it won't happen to us, and this stuff, you know, like, some people, I've heard people go, oh, I'm too old for that. Like it won't happen to me. And like, I worry the fuck out of like, my mom and women her age who are dating. I'm like, like, no, there are things that can happen to you. I remember my 80 year old clients, like, I can't get pregnant. I'm like, yeah, but you can get crabs, babe. Like, what? You can't just feel like life's good now I don't have anything to worry about. No, bad things happen to good people. You have to be aware. So, thanks, Joy for what you're doing. I'm Lesley Logan. Brad Crowell 35:16  And I'm Brad Crowell. Lesley Logan 35:17  How are you going to use these tips in your life? Please let us know. Let Joy Hoover at Esōes Cosmetics know, let the Be It Pod know. Share this with a friend who needs to hear it. I think it's a great episode to share with a friend. Yes, there's some information that could be hard to listen to, but I think it's really important. And until next time, Be It Till You See It. Brad Crowell 35:35  Bye for now. Lesley Logan 35:35  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 36:19  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 36:24  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 36:29  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 36:36  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 36:39  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foot flagship in Melbourne. They also discuss the controversy immediately surrounding E.l.f. Cosmetics' new ad featuring drag queen Heidi N Closet and comedian Matt Rife, who, in 2023, sparked outrage after he made jokes about domestic violence in his Netflix special. Commenters have flooded the brand's TikTok and Instagram pages, and have also created their own content condemning Rife's casting. Later, co-host Sara Spruch-Feiner sits down with New York City-based plastic surgeon Dr. Thomas Sterry to break down pop culture-plastic surgery moments and how they've impacted his day-to-day work.

PSA: You Don't Have to Go to France to Study Fragrance!!In fact, there's an educational, state-of-the-art fragrance lab right in NYC—at FIT, home to the country's only collegiate Cosmetics & Fragrance Marketing program. Today's guest, Virginia Bonofiglio, is the Associate Chairperson (and professor) leading it all. Having held roles in just about every position in this industry over the span of her forty-plus year-long fragrance career (with many accolades and awards along the way), Virginia brings a rare real-world perspective to her classroom.Today we chat about her own serendipitous path to perfumery, she shares what students learn in the program, the wide range of careers in fragrance, and how you, yes you, can find your perfect path in this industry. FRAGS MENTIONED:Ex Nihilo Santal Calling, Escentric Molecules Molecule 04, Hermes Terre d'Hermes, DS & Durga IDK What, The Maker Lover, Elorea Gentle Shower, Bulgari Eau Thé Vert, Paco Rabanne Calandre, Coco Madamoiselle, Cabochard, Miss Dior, Joy Jean Patou, Giorgio, Boucheron, Bijan Bijan, Baccarat RougeLEARN MORE ABOUT FIT'S COSMETICS AND FRAGRANCE MARKETING PROGRAM!FOLLOW: @fitfragrance

In this powerful interview, Joy Hoover, founder of Esōes Cosmetics shares her journey into advocating for women's safety, a path deeply influenced by both her professional background and a significant personal tragedy. She recounts the harrowing experience that ignited her mission to combat drink spiking and its widespread implications. The discussion also covers the complexities of product development, the crucial role of community engagement, and the power of education in preventing gender-based violence. Listen in to hear Joy's story and learn how to identify red flags.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The importance of proactively using prevention tools like Esōes Cosmetics.Why community support and collective action are essential for creating safer environments.How to trust your gut feelings and actively identify "red flags" without self-doubt.Why the solution to gender-based violence requires a multi-faceted approach.The importance of self-healing before helping others or pursuing significant goals.Episode References/Links:Esōes Cosmetics Website - https://www.esoescosmetics.comEsōes Cosmetics TikTok - https://www.tiktok.com/@joy.e.hooverEsōes Cosmetics Instagram - https://www.instagram.com/esoessafetyEsōes Cosmetics Facebook - https://www.facebook.com/esoessafetyGuest Bio:Joy Hoover is an innovator powered by audacity, passion, and an unshakable belief that safety, dignity, and opportunity are human rights. For over 15 years, Joy has fought to make Nevada and beyond safer, more just, and more equitable. She has built three nationally recognized social impact startups, advocated for over 10,000 survivors, and worked tirelessly to protect families everywhere. Her groundbreaking work has been honored with awards like Top Tech of the Year and Entrepreneur of the Year and featured by major outlets including Vegas PBS, NYPost, InStyle, and NYLON. As the founder of Esōes Cosmetics, Joy invented the world's first patented tech-enabled lipstick designed to fight drug-facilitated assault and violence. Her mission is clear: make safety a right, not a privilege, and create a world that truly works for everyone. This fight is deeply personal. After losing her mother-in-law to domestic violence and witnessing the broken systems that continue to fail survivors, Joy refuses to accept a world where women battle for their own safety, where families are shattered by preventable violence, and where survivors are abandoned by the very institutions meant to protect them. Today, alongside her husband Phil, their fierce daughters Vivian and Ruby, and their emotional support pup Charlie, Joy stands ten toes down—proving that when we dream big, innovate with purpose, and move with courage and compassion, change is inevitable. (Bio adapted to third  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Joy Hoover 0:00  Women's safety needs every component, and we can't just have a product, and we can't just have education, and we can't just have politics, and we can't just, right? We need a an overarching solution to truly see this epidemic change.Lesley Logan 0:15  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:57  All right, Be It babe. So today's guest is someone who's really cool. She's been on my radar for quite some time, and I've been watching what she's doing, and then I've got to see what she was doing. I was like, this is really freaking cool. And then Brad went to this thing, and he met her, and I was like, yeah, that's the one I showed you on my Instagram, and it's because I'm obsessed with lipstick. And then someone made some lipstick that can actually help save your life. So today's episode is going to talk about, not in detail, I'm not, we don't, there's not anything that's like full details of things. But if you have experienced gender-based violence and that is a touchy subject for you, please guard your heart for this episode. But I really do hope as many of you can listen to it, because we're going to talk about ways to prevent it, and we're going to talk with a woman who has founded the Esōes cosmetics company, which is a product based company with tech that can help save your life. And so I'm really, really excited. Joy Hoover is our guest. And so here is a great interview with some really, really amazing, thoughtful full of love, full of joy, full of excitement, full of how community can come together and how you can be integral in preventing gender-based violence. So here we go with Joy Hoover. Lesley Logan 2:01  All right, Be It babe, this is a first. We have a neighbor on the podcast, and no, she's not in my (inaudible) which would have been, would have been something had I planned ahead. But you know what? We are both entrepreneurs, we're flying by the seat of our pants. So Joy Hoover is our guest today. I'm super excited. I'm so excited to get to know you as a neighbor, but also in like all that you're doing, you're quite a badass. So can you tell everyone who you are and what you're rocking at?Joy Hoover 2:25  Yeah, absolutely. I'm happy to be here, and I love that I met your husband randomly, like, at a conference, and then we're like, oh, we're moving in for a year. And you're like, okay, we're down the street.Lesley Logan 2:37  It's really funny how the world works. Joy Hoover 2:39  Right? The universe loves to combine, you know, unite the right people. So yeah, I'm Joy Hoover. I've been in Vegas for over 15 years working in women's safety and anti-trafficking and anti-gender-based violence. And really, my passion just comes from, like, I want women to be safe, and so I, you know, built a non-profit cupcake girls for 12 years, and then kind of pivoted into this consumer products goods. Like, people are like, why did you create a product? I'm like, I don't quite know. But no, I know. And so, yes, I'm so happy to be able to bring a product to market that is a lipstick that could save your life with tech and test strips. And you know, there's probably not one woman that's listening to this podcast that hasn't at one point or not feared for their safety, worried about their safety, or actually experienced something traumatic. And so my goal is to shift that with drunk girl bathroom energy and help us work together to be the really we're the ones we've been waiting for. So protect ourselves. Lesley Logan 3:39  Yeah, I mean, like, first of all, it's really cool. So I had you, I have the product here, because I was like, this is the coolest thing. I mean, I knew what you were talking about, I've been watching you, like, before we met, I showed Brad some sort of TV show you were on. I was like, babe, look at this. Because, like, I so I'm just, like, really into it. But also, like, I just have to, I want to, like, go back to, like, you've been in Vegas 15 years. What you've been working in is an industry that is not, you know, bright, shiny roses and flowers and lots of misinformation, lots of misleading information, that kind of stuff doesn't actually mean the right people get helped. And so, I guess, like, and then you wanted to start a product, and as someone who else has a product, it is like the hardest fucking thing you'll ever do. Anytime someone's like, oh, I was thinking of doing flashcards. I'm like, okay, you can have the printer's number. Like, I don't care. Good luck when you find out how many hours behind the scenes, how much it costs to hit print, how, like, all that stuff you like, good luck to you, my dear. So how did you go from, like, something that was so hard, probably daily, to then another hard?Joy Hoover 4:46  I know. I was talking to an entrepreneur yesterday. I was like, I think we're just, like a glutton for punishment of actual, like, just like organized chaos, which hopefully it's somewhat organized. But yeah, I think, you know, in, let's see. We're coming up on April 10th 2025 so 12 years ago, on April 10th 2013 we had a newborn baby. Our daughter was eight days old, and we got a phone call. And that call really changed the trajectory of our life, because on the end of that call was someone who said, hey, someone, two people were shot at your parents' property. This is my husband. Both my husband and I on the call, and they don't know where your dad is, and we're literally at Town Square with our eight-day-old newborn baby picking out clothing for her newborn session. And I feel like, like our life flashed before our eyes, from like, what happened before that to what happened after that. And here we are. We're in the middle of this, you know, very, very intense work. We're the 911 phone call for so many of our clients, and we can't help. And what ended up happening is that his mom, my mother in law's final words were in a 911, phone call. And that phone call was literally help, my husband just shot my son, and he's coming after me. And on the end of that call was a gunshot. And so, you know, overnight, within, you know, seconds, we lose his brother, his mom and then his dad, he took his own life. And so here we are. You know, we fly across the country with our baby, and it's just like, what do we do now? And so what we did was a lot of healing, a lot of therapy. We've had an amazing therapist for the last 13 years, and as we started healing our own stories and continuing to show up for thousands, in fact, over 10,000 survivors that we were able to help with resources from, you know, medical and dental to new housing to, you know, moving them across country, away from, you know, abusers and pimps. And what we started realizing is, this is a systemic problem. We know that, you know, we know it's from systemic issues and from, you know, you can talk about all the things. At the end of the day, one of the biggest issues was there was nothing preventing this. Yeah, nothing. That was an easy product. I mean, we have, you know, there's pepper spray, there's, you know, but what I started learning from so many of our clients was we don't carry that because we're afraid we're gonna, like, spray our own eyes with pepper spray, or, you know, like, whatever, like all different things. And like, there has to be something easy, like, easy to use, that could actually help you in a tough situation. And really, that's when I came up with Esōes.Lesley Logan 7:37  Yeah, I, yeah. It's really, I, I lived in Los Angeles for a long time. And so when people, like, when we moved to Vegas, I said, I want to live where there's, like, not an HOA, and they're like, oh, not very safe over there. And I was like, right, what's not safe to you? I live across from the federal building in Los Angeles. Like, there's a protest every Saturday. I got, I got my same homeless people for the same five years that I, you know, we do Thanksgiving together. So what we'll be talking about safety wise, because it's very different, depending on, like, what you've experienced and so, but one thing that, like, I remember when I was single in L.A. was just the amount of steps you go through. You're like, I'll meet you there. No, don't pick me up. Like, and then my girlfriend had pepper spray. She got scared because someone she thought was following her. She sprayed it, the wind blew it back into her eyes, and the guy just walked right by her. So, like, we can laugh because she wasn't in danger. But like, Thank God she wasn't in danger. But like, it's true. Like, you know, like, that kind of stuff. So, so, but I always am, like, we tell women they can be empowered. We tell them to, like, do all these different things. And then, at the end of the day, they're still putting their keys to their fingers when they're walking to their car. And so, like, so, you know, beauty product lines have been around, so thankfully, there's that. But then you're trying to create a product that is helping women on the date make sure that they're not being drugged. Is that correct? Joy Hoover 9:05  Yeah. I mean, the goal is anywhere. But like, you know, the original component was the test strip, was this idea of, how can we test drinks? We know one in two women have experienced drink spiking. We know this happens from, you know, sexual violence, domestic violence, into trafficking, and I'm like, that seems like a semi-easy solution of like, we got to come up with this test strip and we can, like, put it, hide it in this lipstick. Like, that seems semi-easy. And that part actually was fairly easier. The funny part was, again, I'm not like, I'm not a scientist and I'm not an engineer, and so I had to look for, right, hire a scientist and engineer to join my team. And so what I did was I looked at there was one product that had tried to go to market six years ago. Was supposed to be like a nail polish that you like, dip your finger and it changes color. Lesley Logan 9:52  Cool. Joy Hoover 9:53  And so, well, yeah, interestingly enough, that product never did go to market. But what happened was I, we found their patent when my attorney at first applied for ours. And so I found that guy, that scientist in LinkedIn, pursued him for eight months until he would take a call with me. And he finally took a call in May of 2022, and I was like, hey, I want to know how you did this. And I want to know if you want to work with me to make my lipstick. And he's like, he just, basically was just like, do you want to do like, the lipstick changing color, if you like, put it on and it's drugged. And I'm like, no. And he's like, okay, then I'll take a meeting with you. I was like, okay, sounds good. So anyways, that guy is the one who ended up bringing the head engineer from that company to the meeting, and I hired them to develop my product, and we did from everything. And they it was funny because I, they were over, they were in North Carolina, and so I hadn't met them, but when we launched the actual product, they flew in, and they were, when they talked about, they're like, you know, usually we're like, testing things that are more like, you know, your everyday type things. It's not that often we have a whole bunch of roofies in the, you know, and all this alcohol that we're like, testing all these things, and I'm like, yeah I know.Lesley Logan 11:02  I know. Like, the warnings, like, please don't drink the things in the fridge today, everyone, please don't do it.Joy Hoover 11:07  Yeah, yeah, exactly. Yeah, yeah. So. Lesley Logan 11:11  Okay, so, so many takeaways from this, because, like, one, it's easy for us to get stuck on, like, the component we don't know, you know, like the part of the thing we don't know. Two, your perseverance attract this guy down to get him to answer, like, okay, we gotta make sure you are, like, on every project of things that will change the world. And then three, I just wanna highlight the dates of things, 2022, that is three years ago that were, you know, like, how, like, this has been in your this has been part of, like, your creation. For how many years have you been working on this product? Because I think, like, by the time I see it, I'm like, oh, this is like, you know, last year or whatever, whenever you did the show. But that's not when you started it. That's not when the idea came. That's not when you started putting time, money, investments, you know, time away from your family.Joy Hoover 12:00  Absolutely. Yeah. So I, basically, I hired an attorney in and put on a credit card to put the first $10,000 on to apply for a patent for this idea on like October, like second and then October 27th which would have been my mother in law's 70th birthday. So we've kind of honored her by bringing 100 people into our backyard and basically showing them the world's ugliest PowerPoint to basically show that like, show the concept, the idea.Lesley Logan 12:31  Is this a 2020? Joy Hoover 12:32  This is 2021. Lesley Logan 12:33  Okay, okay, okay, yeah.Joy Hoover 12:35  Yep. And so, I mean, because we knew we would need money and we needed support to do this, like, yeah. I mean, you know, I'm person, I'm, I'm a big component of, like, of everything I do, I feel like, is hustle, yeah, but without the right resources and the, without the right community around you, hustle doesn't matter, right? And so I think that's an important thing is like, you have to know who's on your side. You have to know who's in your you know, who's in your back, you know, literal backyard? Yeah, we literally took all the furniture from our inside of our house, put it on the outside of our house, like, even our TV off the wall, and, like, did this whole thing, and basically said, we're gonna do this. Who can, who wants to support, who wants to invest? And right away, we raised, like, that night, we raised $25,000 and and all these people were like, please do this. Like, this is we need, we need this, right? Lesley Logan 13:27  And I think what, what's really cool about it, because when, you know when, when I got to see it, and everything we're talking about, like, all the different women who, you know, today, in a world where, like, you're not going to the office all the time, you are having meetings, real estate agents are meeting people at home alone, you know, like my, when I was a Pilates instructor, I rented space, and so a lot of people have this, like this misinformation of like, oh, if it's a brick and mortar, like, nothing bad's gonna happen to me. But I was gonna teach a guy at 5:30 in the morning, it's dark outside in L.A., no one is walking by this brick and mortar, you know, like, I'm aware of how the brick and mortar set up. I'm aware that there's staircases, like I'm aware of these things. And so I had this guy who wanted a session. I said, with all due respect, I'm gonna need your full name so that I can look you up, because I am going to meet you alone at 5:30 in the morning in Los Angeles. And to his credit, he was so cool about it. He goes, of course. He's like, I have a daughter. I would expect nothing. I would want her to do the same thing. He's like, here's my LinkedIn, here's all the things. And I could see, like, okay, he legitimately is someone who lives in New York, lives, I had all the things. So while he came in the door. I wasn't opening the door for a random dude. I was like, you know, so, like, I was really grateful, but I was thinking with this, it's like, oh, how nice, like, to just have the opportunity to know that you are taking care of yourself on another level of security so you can take actions you want to take. Like, I don't want any, I'm sure you don't want this for your kids. Like, I don't want any of my girlfriends to ever live in fear. I don't want them to make oh, I'm not going to go take that meeting, because I'm going to be alone, you know, like you. So I feel like this product is also just empowering women to actually be able to do more of the things they want to do. Joy Hoover 15:10  100% and that's really why we added the tech component. Because while testing your drink is great, what we started learning more and more, and I had my own experience with it, but I started kind of getting other women's experience who had experienced drink spiking, or, you know, felt like maybe something was off. And really, my question was, how quick could you have gotten out of there? You know that the statistics say around 13 minutes. These drugs metabolize in your system, and then you're, you're literally blacked out sometimes for 24 hours. And so what we, you know, started identifying was, how could they call for help immediately, sure they might probably have their phone on them, but could they, you know, open it up and, you know, make the call? Whereas with Esōes, we built a fully customized app that connects with the lipstick, so you can basically set it up to push it once, twice or three times, and it can do all different things, from sound a loud alarm to send a text or your location to even, you know, send an actual phone call, everything's all the messages and everything are customizable, but the final thing is to priority dispatch authorities to your location.And we know, because we know that calling 911, sometimes it's between life or death and you're put on hold. We experience it a lot with clients, right? And so we're like, we have to have something that's gonna no matter what, know their location immediately and priority dispatch, like, put their emergency at the top of the list. Which, by the way, saved our house, like, last year, which, like, is a whole other thing. But, that's right, right, literally, like my husband's on hold with 911, and I pushed the lipstick, and they have our location, and within like five minutes, two fire trucks come to the house, run in, find the find the fire, put it out and everything. And the captain comes out, and he's like, it's so good we came when we did. Had we come about 10 to 15 minutes later, we wouldn't even have been able to save the bones of your house (inaudible) so fast. Lesley Logan 17:01  I mean, I have an experience hold. I remember back in that time in L.A., so you guys, we live literally across straight from the Federal building. There was a strip of like, land between, like, the parking lot and the sidewalk. So, like, you know how, like, when you park a car, there's like, little cement things like, don't go any further with this car. So between that and the sidewalk, which means it's Federal property, so the homeless people are very smart guys. They're like, they're not like, so they put their tents there. The Federal people are not going to come kick the tents off, you know, and then the police can't touch them. But what has happened? What happened is someone threw a cigarette, it got on the mulch, and the mulch caught on fire. So Brad and I are driving home from yoga, and there's a fire like, you know, across the street from our house. And so I call 911 the fire department, you guys, is literally a block away. It's just one block north, one block north. I call 911, I, it says, call back later. The phone line is busy. I didn't get a hold called like, so I had a cup of coffee, and I was like, Brad, do you want your coffee? He's like, yeah, I want my coffee. So I threw my coffee on the fire. He finds a metal tray and is pulling the mulch onto the sidewalk so they can't keep catching fire. The fire department drives up and they go, excuse me, what are you doing? And we're like, we're putting the fire out. And they were like, like, kind of looking at us, like, like, we started the fire. And I was like, no, no, just do it. Just here doing your job, because I live across the street, you weren't answering. So, like, I do understand, like, it can be so frustrating, and obviously they're understaffed and they're underfunded, and that's all these different things, but, also, you know, like, I listen to a lot of different things, and if we knew locations, like, I keep my locations on so my husband knows where I am all the time. But, like, I'm married, what if you are single? What if you don't have that access? Or what if it is someone in your family that it's you have to have these options? And I think this is really, really cool, and I love that there's an app for it that allows people I recently was in I was I had have had some interesting Uber experiences where I have to go, excuse me, let me just call my husband let him know I'm coming home, because I don't want them to know I'm going home to an empty house. But I heard that this girl was like, said that on her Uber ride, she her Uber driver pulled a mask up over space and pressed a button, and the gas came in the car, and she had the forethought to just open the door and get out of the car, like, lucky it wasn't locked, right? And so now there's all these things, like, ladies make sure the window is cracked, make sure this all these freaking things we have to do. So we need a tool so that we can sit in an Uber and feel like, okay, like I have something to protect myself. I don't have to rely on, you know, someone seeing me from outside. Joy Hoover 19:47  Yep, absolutely. And interestingly enough, like, what the reason we did the location piece is because we had multiple clients who would literally call us. I still have text messages from like, one of them who was like. It showed me like, I'm tied to a bed. I don't know where I am, like, my trafficker will not let me leave. And I need help. I need someone. And I'm like, where are you? Like, I don't, I can't, like, just find you, you know? And like, there was so many situations where it was like we had the ability to go somewhere, but we didn't know where to go, yeah. And so we say, like, whether you want to just get out of a boring meeting, you can push the button and it can send, like, you know, your assistant or your staff member, like, oh, gotta go. Gotta get out of this meeting. But like, or if it's just one of those traumatic experiences, you know, like, I was talking about our product in a women's event last month, and this woman, this mother, stood up and she's crying, and she's like, your product saved my daughter's life. And I'm like, she's like, you know, she was out in Chicago, she was drinking like she felt off. She tested her drink, her dress was positive, but she was like, almost blacking out, pushed the button. Her best friend got her location and where she was, pulls up and, like, she's safe now. And I'm like, that is it, right? That's the story we want. I mean, we don't want there still to be someone to be drugged or someone to be harmed, but we want the this could have been a very different story.Lesley Logan 21:14  Yeah, well, and I'm, like you said, like, prevention, like the back to, going back to your story of the, I mean, like, so much of your family has gone through. But like, if we can prevent things, then you know it does, not only are lives safe, but then there's the rest of the life that is still saved. Like, there's all these different things. And so there you can't all we, obviously, we'd love to figure out, like, what is going on with people that are making these decisions to harm people. But like, we can't do that. And so, like, if we can sit we can save women from going through these things, or anyone who uses this product, by the way, because, like, you know what, you've got some beautiful lipsticks. I think anyone can use it. So I wonder, you know what, obviously, you're getting this product out. Like, what are you most excited about right now, and and how, like, how are people hearing about you? Because that's the other thing, right? Like, people are listening. I wanted to have you on for a few words. I want people to hear perseverance. I also just freaking I'm obsessed with how much you get community involved. Like, before I knew you, Joy, like you don't know this, like I saw you invest a coffee shop probably in 2021 because we would have been going out, and I saw you, and because I knew you from the nonprofit that I had seen videos on all this different stuff. And like you there, you always bring people in on the thing you're doing. And recently, I got an email or a text and was like, I'm doing this, and I need like, I'm like, this woman always brings a community in. So that's one of the reasons why I have you on the show, because I need people to hear like, that part of it. But like, what are you most excited about now and what's next for the product? Like, how are people hearing about it? Joy Hoover 22:51  Yeah, absolutely. So we, you know, we are relaunching now. Like, post fire. We kind of took all the feedback from our users and rebuilt. Now we're back in stock nine months later. And so April's a really exciting month. I know this is coming out a little bit after that, but we're, we're building this movement of like, you know, Swipe Red. The idea is, like, we see red flags, we call them out. I think one of the issues with women overall is that we don't listen to our guts. We feel like we gaslight ourselves, right? So it's like that we have this slogan. It's like, no more shame, no more doubt. We see red flags. We call them out, Right? And so it's this idea of this whole Swipe Red movement we have on our website where people can submit an experience they had to kind of say this, you know, be looking out for this. And we also have an area where, where people can submit a question, like, is this just the ick or is it a red flag that I need to watch out for in this kind of, you know, experience that I had, or this person is giving me this vibe, right? And so the whole point of Esōes is really like, we want to end the epidemic of gender-based violence. We're doing that in you know, fun ways with lipstick, you know, kind of, I mean, really, it's like a whole new way of redefining personal safety, essentially, right? But it doesn't stop there. We know that this is a community problem, so it needs community solutions. So we are training bars, nightclubs, restaurants, casinos, you know, universities educating on the nuances of violence. We teach all different components of that, and we show them, and they get our product, and we teach them how to use it. And so even if, like, you know, people that are closing a restaurant at night or a bar at night, if it's two in the morning in Vegas, like they have, you know, cash to put at the bank, or if they're just, you know, leaving by themselves, a lot of times, they then have our lipstick just to have on them, or to have, you know, emergency services on the phone just in case. So for us, it really is an overarching movement of women watching out for women. I mean, obviously men, we our test strips. We now have, you know, a key chain that can go on the on your, you know, keys, so you can have, like, test strips in there. And so we know it's not just a women problem, but we know it starts with women, because we know 93% of perpetrators are male, unfortunately. And so for us, it really is like the drunk girl bathroom energy component is if I'm in a space within, basically within 40 feet of where I am, if my lipstick goes off, essentially, if my app goes off, but I didn't push my lipstick, it could be someone else who pushed theirs. So anyone's phone can go off that has it in that space. And again, it's the idea of like, you might not need it, but someone around you might. And the whole thing is, like, it's just about prevention, right? No one wants to think, What if I get raped? What if I get drugged? What if something happens to me, right? I'm sure my mother-in-law wasn't thinking, what if my life ends today? You know, never did he go to jail, never did she say anything about domestic violence. But we know, we knew he was abusive, and so for 40 years, she lived in that and that's how she ended her life, right? And so for us, it's just, you never know. Abusers aren't like, hey, I'm an abuser, right? They are, they are slick, they are career criminals. They oftentimes look like, you know, the best person in society, and they're not. And then behind closed doors, it's hidden violence, and that is what we saw over and over and over. So it's just, what can we put in everyone's hands? And then how can we educate all of us on what to look for? Should we have to do this? Fuck no, we should not have to. Unfortunately, though, no one's coming for us, so we're coming for ourselves.Lesley Logan 26:43  Yeah, I mean, it's so true. Like, my mom was like, there's, like, a certain hand, if you see this hand, that people are doing that, like, that's a girl saying, I'm like, okay, hold on. Now, I gotta know the hand. Okay, I got it. And I will say, like, I've been to several restaurants where, like, in the bathroom, it's like, if you order this drink, we will get you out of the situation. And I am obsessed with that. I was like, I'm gonna drink here more because, like, I'm at least tell my girlfriends to come here because, like, you're keeping people safe, like they're the community is in small pieces coming together to combat something, and I think that's the only way it gets solved. But I really, I really do love the empowerment of what your tools are doing. And I also love how much feedback you are getting, so that you guys can just continue to make it better and make it more accessible, make it a key chain, versus all these different things that are, that are you're being told. And you know, nobody wants to like, here's the reason. Like this topic, the pod is called Be It Till You See It. Nobody wants to think about these things when they're thinking about achieving their goals. And yet, there are going to be situations where you need help, or someone around you does. And so I thought like, wow, okay, so maybe all the, maybe most of the women who listen to this are not at all needing something like this, but maybe they have a daughter who's about to go to college. Maybe they have a friend's kid, they have a niece, they have a new coworker who is going to go show homes like, how can we start gifting things to people that help support them on their journey and in their dreams of all the things they want to do so they're not they don't become a victim. We prevent it before it happens. Joy Hoover 28:17  Yeah, you know, we all carry phones, right? We carry a phone because we might need to call someone or, obviously, we, wherever most people work from it. But I think shifting the narrative, you know, the narrative from like, what if I have to call 911, to like, just to have it, just in case. It's like having a Band-Aid, having, you know, like we were literally driving down the road, like a couple weeks ago, and there was a kid walking barefoot on the side of the road. We tried calling 911, we got put on hold. We just pushed the lipstick, right, like, please, can someone come to this location? We're right here with him. Like, we're not sure if he's okay. We want to make sure. But, like, just, it's just that component of it. And I think, I think because the world we live in it, there is this kind of like, well, we shouldn't have to. And I agree with that. Like, the amount of feedback we get that anytime a post goes viral on TikTok, for us, it's two main things, thank you so much. Like, what are you like, you know, Aquafaba or something like, you know, all these, like, names of, you know, women that have done things. The second thing is, this is so sad. This is so sad that we need this. I'm like, It is so sad that we need it. And at the end of the day, I'm raising two daughters. I myself am my entire life's mission is to make sure that my daughters are not one in three. I've taken that. I don't want them to experience that, right? And so I think for all of us to realize that, like when we put tools in our hands, when we are educated, and also we say this to businesses, if you're going to serve alcohol, you need to have the responsibility to know what it looks like if someone is drugged, you're not going to know these people do it. They put it in Visine bottles for Christ's sake, like they know what they're doing. It's very easy. So we teach, you know, bars and restaurants and about, how does it look to de-escalate a situation? How does it look to believe a survivor? How does it look to actively get help? Because the second thing that happens when something happens to someone who's harmed is that you're not believed, right? That's why our color, we have a color called We Believe You. We have another color code, It's Not The Dress like we need to shift the culture. And that's part of the red flag piece is like, shift the shame from survivor to perpetrator. It is not our fault. Our test strips are called Trust Issues For a Reason, because we shouldn't, because we all have trust issues. It's not our fault for having those.Lesley Logan 30:41  No, we're not born with them like it's created. And I, I think it I agree, like, when I hear like we shouldn't have to do that, I fucking agree like we shouldn't have to go (inaudible). There's a lot of things right now that, like having to call my congressman daily and remind them of, like, what I fucking want them to do for me. You know, that's annoying. I don't want to do that anymore. I do miss a time when we didn't even know you're you didn't know your congressman, because they just did the job that they said they were gonna do. So I missed that, but also at the same time, like, if we don't do things where we can, you know, we can't do everything like I can't solve all of the problems in the world, but if we can all go, okay, I'm gonna, but I can, I, here's what I can do for my friends in my life. Here's what I can do for the family my life. Here's what I can do for my neighborhood. I do watch my neighbor's houses. Yes, the house across the street from us was empty for months. Do you think that we made sure everyone walking that house was supposed to be was supposed to be there? Yes, we did. Excuse me. Hi. Are you here for something? Do you contract her? Joy Hoover 31:50  Yep, I love it. Lesley Logan 31:48  No, I'm not the owner of this house, but I'm watching you. I'm watching got my camera on, watching you. Like that was the neighbors that we were, because that's the only way you keep your community healthy and safe. You know, we all have to look out for the other people around us. Joy Hoover 32:02  Yeah, and if we do that, we can prevent lifelong trauma, like, that's the thing that we you know, this prevention piece of it was missing from the work we were doing, because I'm like, these women will never be the same. They will never heal fully. You cannot. Like my, I don't know where my eight year old found this thing, but she did this thing. She came in my room and she's like, Mom, I want to show you something. Okay, she had a piece of paper, she crumbled it up, and then she's like, she was using it as, like, words. She's, she has this one girl at school that's not treating her well, and she's having a really hard time. She's like, I told this is what I told her. I was like, I scrunched this paper up and said, you know, you can say the mean words, and then I can open it up and try to, like, you know, smooth it out. But is it smooth? And I'm like, you said that to her, and she's like, I did. I did say that to her. I was like, oh, my God I love you so much. But that's the truth. It will never be smooth. Like, you're never not going to fear or feel the trauma that lives in your body once you experience it. Not only that, but the implications on the mental and physical health you know of a person. But it's also the economic impact. In Nevada, we have a one in two domestic violence rate in women not one in four. Like it's normal, it's one in two here. We also have one of the sickest things that we're known for here, is that since 1993 we have the highest rate of male partners killing their female partners in the nation. Now you mentioned, obviously trafficking and other things, and so I'm just like, this is my community. I've lived here for 15 years. I'm not, I don't want to be known for these things. I want to be known for a community that steps up for their community.Lesley Logan 33:48  Yeah, yeah, yeah. Well, and it's, you know, it's one of the reasons that we actually, because I did not know those stats when I moved here, I don't know that it stopped me. But, like, I think it's an interesting thing, right? Like, when you look at that stuff, you can't unsee it. But one of the things that I love about this town is is the community of the locals who come together and they like, truly, like, one of the things I always say is, like, if I'm doing an event, people will freaking show up. And if they don't show up, they share, and if they can't share it, they like, they like, ask if I need any help with anything else. Like, there's just, there is that. And I think that's actually in a lot more cities. And I think if you're feeling lonely, you gotta go find the people who are trying to make change where it feels like that it's an uphill battle. Like, why would you do that? So find the people like Joy and and that because do you get to feel like you're part of something, and you get to be part of something, and then you're there's safety in it, you know, like people see my car and they are looking around for me like, that is one thing I know. Like every time I park my car, people are like, I get text messages, where are you? And I love that. I'm like, I like, I joke because we finally got an actual car. I was like, I do want to wrap it in a bright color. I want people to know. Be like, why would you want people know it's you and I'm like, because I want people looking out for me. I want people like, sure, a stalker could find me, whatever they could always find me and whatever car like, but I want the people in my neighborhood to go, oh, she's around somewhere, and be looking out for me, because I do that for them. Like, that's what I want, you know. So it's really cool. Okay, Joy, you are a woman who does a lot of things you never do one thing. Is there anything else you're excited about right now that we need to know about? Joy Hoover 35:22  Well, I'm, I'm in a class learning to run for politics right now. Lesley Logan 35:27  It's insane. Joy Hoover 35:29  It is absolutely insane. And so I've got, like, we, I graduate from the class in July. This class was built, actually built for Kamala when she was trying to run it for AG, and she needed a community of people to help, and so they built this kind of thing. And so it's me. I'm part of one of 20 women in this class, but my goal is, is to run for office. So I, you know, never wanted to. People always be like, you should run for office. I'm like, hell no. Like, I don't want to do politics, right? But if not us, then who? And like, again, like, my number one issue is women's safety, and I can't believe we've never had a politician who stood on violence against women in our town when we are known for these things I just said, right? So I'm, yeah, I'm, you know, raising money for training, and then finishing training and then just identifying what first, eventually, my goal is Congress, but I'll probably run a local race first to start doing some local Nevada stuff, seeing how we can get the community activated, and then start getting, you know, the nation activated, because Lord knows we need it.Lesley Logan 36:33  Yeah, I love that you're doing this. You're brave. I mean, you already knew that. But, like, I know people always ask me and Brad, like, are you guys gonna do politics? And I'm like, I would rather have enough money to just give to the right person to go into politics, because I, I think I get too angry. I get too angry, and I just not gonna come out, right? I'm not gonna win. I'm not gonna win any flies with honey. So, so, but I, but I do, I do agree. I can see, like, especially with going on. I'm like, okay, fuck there's just fucking no, who am I donating to? Like, what's going on? So like, at some point you know, and you have to. And then also, just, like in not just local, but there doesn't need to be someone who knows information like you, because the misinformation doesn't help anyone, and no one representing it doesn't help anyone. And also people just and also the really fact that matters, there's too many fucking men in politics who don't know a woman's experience, and they think, well, I was a good husband and I didn't hurt anyone. So, like, this doesn't really happen. And my sons don't like, they don't see it, you know. And so I think it's really, really great. So you guys watch this space. We'll see where Joy is. I would love to know, just make sure. Obviously, we'll vote, because we vote for everything so.Joy Hoover 37:37  Well, you know, the the other piece about women running is how much money it takes to run these races. It's like, for Assemblywoman or State Senate, it's like 200 grand to raise. For Congress, it's over 2 million. And so you look at, and also, by the way, those state, local, those pay like 9000 a year, so you're also working, so like, it minim, you know, it minimizes the amount of people who can run for these positions. And that actually.Lesley Logan 38:05  You can't have an actual hourly job. You have to have it, yeah, no, it's really, it's, it's really unfortunate. It's really the whole system's a disaster. But, you know, we need, we actually do need to fight for it, and we need to fight for it with people who actually are looking out for the community, you know, looking out for people. Yeah.Joy Hoover 38:27  We are the ones we've been waiting for. Like, if there's one thing that I feel like, I wake up every day realizing like, one is a discipline of hope, and two, like you are the person you need, right? It's like we, you know, you say that about like, your your inner child, your younger self, like you are the one who would make them proud, right? Make the world proud. Be that person that you're going like, I want this to change, because not everyone can do that, or, you know, even wants to do it, and that's okay too. I didn't for a long time, but I don't know. I guess I feel like the women's safety needs every component. And we can't just have a product, and we can't just have education, and we can't just have politics, and we can't just, right? We need a an overarching solution to truly see this epidemic change, and that what our family is committed to. Lesley Logan 39:13  Yeah. Ah, Joy. You're doing so many great things. We're take a brief break and then find out how people can find you, follow you, work with you. Joy Hoover 39:22  Perfect. Lesley Logan 39:23  Okay, Joy. Where do they hang? Where do you hang out? Where do they get this amazing product I'm showing it if you're watching on the YouTube. Look at this cute thing. Look at this. Look at this. We got the lipstick.Joy Hoover 39:36  That's the local hand-painted too, by a local artist. We have two versions. We have that one and we have this one now.Lesley Logan 39:42  Oh my gosh, it's so fun. Oh my God. I love the art. I love the women on it. I love it. I love it. It's like, it's like, the best. And so we've got this is, this is really cute. It says Thirst Trap. And this is what you could put over your cup. I just think it's, I think the names are so cute. Yeah, it's like a, it's like a condom for your cup guys. And then the Trust Issue. These are the test strips. Joy Hoover 40:08  Yep, yes. Oh, and you haven't seen it yet, but we have, we'll have to bring him out front Lesley, because we have, we're launching Trustee, the bear, the mascot. This, this.Lesley Logan 40:22  Oh, my God, please, please, please, walk it through my driveway. Joy Hoover 40:25  He may just knock on your door at some point. You never know. Lesley Logan 40:28  I love it. I want to film it for a story. So you've got and there's all this information. So where do they go to Swipe Red to get to get all this stuff?Joy Hoover 40:36  Yeah, so it's Esōes, but it's not spelled S-O-S. It's spelled E-S-O-E-S, covert spelling, Esōes Cosmetics, you can find us on Tiktok, Instagram, Facebook, all the things. And then our website is esoescosmetics.com and yeah, we are on TikTok shop. We're online. We have it. We're gonna get back into a couple local stores here. But then our goal is obviously to keep expanding into larger retail because we want as many people as possible to have access to this. Lesley Logan 41:03  Yes, yes, and so and guys like, again, like, college is starting, there's a reason to buy this for any woman in your life. And so I really appreciate not having to get some another face mask. I really just. Joy Hoover 41:17  Right, yeah, for every, every high school graduate, like, imagine if they bring that to college, because also the first like, the Red Zone. It's called the Red Zone, which is basically like when you arrive in college to Christmas, is the highest amount of sexual and domestic violence that happens in the whole year. Lesley Logan 41:34  Whoa. Joy Hoover 41:35  Everyone that is new, especially new people on campus, need to be carrying something. Again, these are solvable issues. That's what we're here for.  Lesley Logan 41:42  Yeah, yeah. Okay, so we're all gonna get that. We're all gonna follow you. We're gonna go on a journey. We're gonna watch her rise in politics. We're gonna say we knew her when. You've given us a lot. And I wanna say, like, I love the like, swiping red on shame. I think that that is, like, something really important. I had a therapist who was like, I want to just caveat, like, my ex was not abusive, but she had said I ignored red flags of the relationship not working out on the first dates. And she said, you have to start practicing noticing red flags. I'm so grateful for that therapist, because I did. I went on a date with a guy. I was like, it feels really controlling. That's a real red flag to me, you know, like, so, like, just real. It was really great. So I love that. But I also want to say, like, if there's anything else, bold, executable, intrinsic or targeted, steps people can take to be it till they see it. What do you have for us? Joy Hoover 42:32  Yeah, I would just say, one, hold space for yourself. You can't heal the world or do your dreams if you're not healing yourself first. So I would say that first, and then the second thing is, just try it, like, what's the worst that could happen? I think there's so many dreams that people have and these ideas and ambitions. I mean, I'm a hair stylist who invented this, like, tech, you know, tech and scientific component of a lipstick like and I always say, if I can do it, you can. But the only reason people that actually do things are because we just go, oh, I'm real scared, but I guess I'm just going to keep doing it anyways, right? So heal yourself so that that then you can step into what it is that you want to do. But give it a try.Lesley Logan 43:11  Yeah, yeah. Give it a try, you guys. I can't tell you how many times I hear that and I'm like, yeah, it gives like, it's like, it's a reminder we all need. And it is very true, like it is not selfish to take a pause on helping others to heal yourself, because you will be able to do so much more from that.Joy Hoover 43:29  It's not only not selfish, it's it is selfish of you not to heal first. I know that is a rude way to say that, but I just want to be very clear, if you are trying to heal yourself by healing other people, you will harm other people. You have to heal first. And if you don't, you will make you will, you will have best intentions, but impact over I mean, intent versus impact are very different. You may intend to do good, but if you are trying to heal you first, you gotta heal you first period. Lesley Logan 43:59  Yeah, I'm really glad you said that. It's very it's very true. And I tell people all the time that, like, self-care isn't selfish care. It's actually very selfish. And I say it for a different reason, because I have a different line of work, and I'm like, it is selfish of you to not take care of yourself and then become a dependent and liability to your young children. Sorry, it just is. So there's a whole different was, like, and this is a whole other way of thinking about it. But intent and impact are very different things. And so, everyone, you have the most full permission to go take care of you so that you can do things in your community and for others you want to. Joy Hoover, thank you so much. We must hang out again. And everyone, until next time, Be It Till You See It. Lesley Logan 44:40  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 45:23  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 45:28  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 45:32  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 45:39  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 45:43  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today, we're going to investigate the truth about avocados, avocado oil, and your health. When avocados arrive at the grocery store, they're often put into a gas chamber and artificially ripened with ethylene gas. The artificial ripening process leaves this superfood devoid of phytonutrients. One research study evaluated 22 different brands of avocado oil and discovered that many products were oxidized, which can cause inflammation. Surprisingly, many products were actually fake avocado oil, mainly composed of soy and canola oils.Approximately 82% of avocado oil is not what it says it is! In the US, there are no official rules on avocado oil or a legally binding definition of the avocado oil extraction process. This has opened the door for corruption.Some avocado oil products contain no avocado oil at all! The origins of your avocado oil can also be misleading. A product can be labeled “product of the US”, but grown and blended elsewhere, as long as the final product is bottled in the US. Avocado oil doesn't always have an expiration or production date, making it difficult to determine how long it's been sitting on the shelf.Fast food guacamole does not contain much avocado. It's often replaced with green peas, hydrogenated oils, and food starches. Cosmetics also claim to use avocado oil, yet soy, palm, and mineral oils are usually listed first on the ingredient list. If you want to buy avocado oil, look for the following:•Dark, glass bottle •Expiration date •Avoid the cheapest brand•Look for the harvest date•Look for green-colored oilWhen choosing avocados, look for Californian varieties, such as the Hass variety. Avoid the cheaper, shiny, bagged varieties. Avocados can be an incredibly healthy food if you choose the right ones. They contain healthy fats, minimal omega-6 fats, and are a rich source of potassium and magnesium.Dr. Eric Berg DC Bio:Dr. Berg, age 60, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.

Grab your interdimensional eye shadow and meet us in the cosmetics section for an all new LIVE! Guess what, morons? The Boiz are revisiting a classic this week, and if you know you know. Plus, they reveal their 20th-11th favorite movies of the 21st century (so far). Matt does not ponder The Simpsons Movie. Pat puffs when he walks. Plus, why don't they put scales on boats? Did Matt own a Garden State lunchbox? Can Pat name five James Bond movies? These ghosts need a job and it all happens LIVE!

Wondering if it's possible for psoriasis to go away – or is it just a “skin problem”?In this episode, I sit down with Dr. Mamina Turegano, a triple board-certified dermatologist to explore root causes of psoriasis, integrative psoriasis treatment options, and how diet, lifestyle, and inflammation impact your skin and whole-body health.We tackle common psoriasis questions like:✨ Does alcohol make psoriasis worse?✨ Can you use medication and address root causes at the same time?✨ Is sun the only helpful type of light treatment?✨ What other health issues should you watch out for?If you are on a mission to make your psoriasis go away, this hopeful, empowering conversation will help you see what's going on with your skin from a different perspective!⭐️Mentioned in This Episode:- Best liver detox support for Psoriasis

Apply for Blackbird Giants early stage founder mentoring here: https://www.blackbird.vc/giants?utm_source=centennial Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business

Is it permissible to remove makeup on Shabbat? How can a woman handle makeup when she needs to immerse on Shabbat? Transcript and sources: https://www.deracheha.org/cosmetics-on-shabbat-4-makeup-removal-and-mikveh/ To sponsor an episode of Kol Deracheha email us at deracheha@gmail.com   

We kicked off the program with four news stories and different guests on the stories we think you need to know about!The TikTok Sunburning Trend! Sufferers of acne swear by it but here's why it's problematic…Guest: Farah Moustafa, MD, Dermatologist and Director of Laser and Cosmetics at Tufts Medical CenterHow to take advantage of tax-free shopping days this weekend for MA's tax-free weekend!Guest: Paula Fleming - Chief Marketing and Sales Officer for the Better Business Bureau in Boston Boston College student has run marathons all around the world and is trying to break a record. He's set a goal of completing the six Abbot World Marathon Majors by the time he graduates college. #6 is coming up this fall, and crossing the finish line would make him the youngest male runner ever to earn all six of Abbott's stars.Guest: James Redding – Boston College Junior We all do it – over plan our vacations! We feel “I'll never visit here again so I have to do EVERYTHING!”  But these habits are actually making your intended relaxation vacation stressful!Guest: Laura Ratliff, Managing Editor at Luxury Travel Report

Exosomes are tiny balls of fat that allow cells to communicate with each other in our bodies. They're being actively researched as an experimental new type of medicine, and they're also being used in the cosmetics industry in serums, as well as being injected into people's skin. Researchers have raised concerns about the safety of this hot new trend in beauty.Presenter James Gallagher meets Dr James Edgar from the University of Cambridge who studies exosomes in his lab, he's also joined by consultant Kamal Kaur who advises the cosmetics industry on regulation around products containing exosomes, and we head to one of the UK's hot spots for beauty clinics and dermatology - the Marlyebone area of London - to meet consultant dermatologist in the NHS and One Wellbeck, Dr Ellie Rashid. Also in the programme, a new physio app is being trialled by the NHS. It's been rolled out to patients in Lothian in Scotland and we meet the people who have been using it, the real-life physio behind it and hear whether apps could be the way many people access physio in the future. Producer: Tom Bonnett with Debbie Kilbride Assistant Producer: Minnie Harrop Editor: Ilan Goodman

After a short break from our normal recording routine, we are back and ready to ramble about the perfumes we just can't wear in this god forsaken heat, but some that we do, and others we look forward to wearing in the fall and winter. Also, Jane reveals the big winner from her perfume search from the last episode and let's just say there were some significant changes in heart.All that and a heavy hitter edition of The Game featuring big notes of vanilla, fig, and honey. References in this episode:Dirty Martini Tonic Recipe by Noah Tanen for Food 52Teas - Jasmine Silver Needles by Bellocq and CaryTown Teas in Richmond, VALaundry Detergent - Alpine Woods by Mozi WashFollow - PrettycriticalScents Mentioned in this Episode:Fleurs d'Été and Jours Heureux by Bienaimé / Fumabat by Couteau de Poche / Signature by Aedes de Venustas / 3 Fleurs by Parfums d'Empire / Revolution de la Fleur and Tiger By Her Side by Sana Jardin / Fils de Joie by Serge Lutens / Open Sky and Pulp by Byredo / Jasmin by Le Galion / Alto Astral by Byredo / Vétiver Fauve by Guerlain / Sycomore by Chanel / Drakkar Noir by Guy LaRoche / Vetiver Tonka by Hermès / Burrow by Paraphrase Perfume / Stone by Liza Pittard / L'Astre and L'Âme Perdue by Le Galion / Ella by Arquiste / Carnal Flower by Frederic Malle / Vietnamese Coffee, Hinoki Meditation, and White RIce by D'Annam / Bois D'Encens by Armani / Wonderwood and Wonderoud by Comme des Garçon / Bal D'Afrique by Byredo / Les Cahier Secrets by Jouissance / Jersey by Chanel / Rimbaud by Celine / Scotch Lavender by Oriza L Legrand / Musc Tonkin by Parfums d'Empire / Horizon and Le Regent by Oriza L Legrand / L'eau Papier by Diptyque / Tobacco Memories  by Chambre52 / Philosykos by Diptyque / Petit Matin by Maison Francis Kurkdijian / Nuit de Bakelite and Iris Cendre by Naomi GoodsirThe Game:Cuir a Corp by Chambre52 / Sueño Latino Aedes de Venustas / Grand Soir by Maison Francis Kurkdjian / 51. Drive To Sunburst by SARANGHAEYO / Slowdive by Hiram Green / Cuir Velours by Naomi GoodsirPlease feel free to email us at hello@fragraphilia.com - Send us questions, comments, or recommendations. We can be found on TikTok and Instagram @fragraphilia

Dairy is often labeled as inflammatory and unhealthy—but is that really true? With rising dairy intolerance and the popularity of plant-based alternatives, it's easy to wonder if milk still belongs in our diets.Traditional dairy like yogurt, kefir, and cheese have nourished cultures for thousands of years, yet modern processing may play a role in today's issues.Joining me is Dr. Bill Schindler, archaeologist, primitive technologist, and chef, who studies ancestral diets and runs the Modern Stone Age Kitchen. Together, we unpack whether dairy is truly “bad” for you, why dairy intolerance is on the rise, and what you can do to better tolerate dairy. ⭐️Mentioned in This Episode:- See all the references

An oral and maxillofacial surgeon (OMS) is an excellent choice for Injectables treatments. Explore the unique expertise OMSs bring to cosmetic procedures, ensuring safe, effective and natural-looking results for facial rejuvenation.

While I received my Masters in Business Administration in 2008 & worked in Finance at Disney; I took a leap of faith and decided to make 'makeup' my career. I worked out of my parents garage for 10 years before I decided it was time to open my own studio/school. In 2013, I launched Lilit's Makeup Studio which I outgrew in 3 years and expanded into a 3000 sq ft location in the heart of Sherman Oaks. During this time, I launched my makeup line, Elcie Cosmetics, where I created classic essential products, anyone can use. I won a Cosmopolitan Award the same year I launched for Foundation of the Year. In 2022 I expanded into skincare and launched Elcientials. All these businesses have made 7 figure numbers in their respective fields and I have learned a lot on the way. Sharing my story, experience, advise and guidance. I hope you take away at least 1 thing that will help you excel in your life or career.

In this hilarious and heartwarming episode, Becca finally opens the diaper bag and lets it all out. From her no-filter screen time rants to the controversial moment she gasp threw away Ford's preschool art, she's sharing the raw, real, and ridiculous truths of modern motherhood. Whether you're a parent, a dog mom, or just someone who's ever had to deal with a sticky situation (literally), Becca's stories will have you laughing, cringing, and maybe even reconsidering that finger-painted “masterpiece” on your fridge. It's the episode where Becca goes full mom — judgment, juice boxes, and just trying to survive.LadyWorld is sponsored by e.l.f. Cosmetics! Get your long-lasting, smudge, flake, clump resistant INCREDICURL Mascara at elfcosmetics.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Best known for weight loss and blood sugar control, GLP-1 drugs might also reduce the stubborn inflammation behind hidradenitis suppurativa (HS). Early research shows they may impact key inflammatory pathways—and even improve HS symptoms (including painful skin boils) without major weight loss.But big questions remain: How do they interact with current HS treatments? Who can prescribe them? What happens if you stop?Dermatologist and HS expert Dr. Steven Daveluy returns to unpack the science, share insights, and explore what this could mean for the future of HS care. Don't miss it!⭐️Mentioned in This Episode:- See all the references

On this week's episode, I'm joined by the incredible Susan Yara, YouTube creator, podcast host and co-founder of skincare brand Naturium. Susan is a pioneer in the beauty space, redefining what it means to scale up a skincare brand. She took start-up Naturium, into a global, multimillion-dollar success, leading to its $355 million acquisition by e.l.f. Cosmetics. Known for her beauty expertise, business credibility and entrepreneurship, this is an unmissable conversation! Susan opens up about her side of the story, what it really takes to build a brand that deeply connects with its audience. We also talk about leveraging analytics, how to create specific content to drive growth, and what it's like to stay involved post-sale. Susan also gives her expert skincare advice, with practical tips and product recommendations.// MORE FROM BRYONY // Get your free 7-day trial of Pilates by Bryony here. Visit pilatesbybryony.com and shop our products here. Follow me on Instagram @bryonydeery @pilatesbybryony. Watch Beyond the Mat on YouTube. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cosmetics entrepreneur Tova Borgnine was married for 39 years to award-winning actor Ernest Borgnine.And in this 1997 interview she reveals their secret to a long and happy marriage.Get your copy of Being Married Happily Forever by Tova BorgnineAs an Amazon Associate, Now I've Heard Everything earns from qualifying purchases.You may also enjoy my interviews with Maureen Dowd and Tammy Faye Bakker For more vintage interviews with celebrities, leaders, and influencers, subscribe to Now I've Heard Everything on Spotify, Apple Podcasts. and now on YouTubePhoto by Series: Reagan White House Photograph#Marriage #Relationships #Husbands #WivesCome on over to AI After 40 on YouTube

Can makeup actually support skin health ?Many professionals still view skincare and makeup as separate — but when it comes to skin health, especially in a clinical setting, the right mineral makeup can be a powerful extension of the skincare journey, enhancing post-treatment results, protecting compromised skin, and building client trust.In this episode of the ABIC Podcast, we explore the often-overlooked role of mineral makeup in clean beauty routines and in-clinic protocols. We unpack what to look for in a brand that truly aligns with skin health, and how to choose products that compliment your treatment outcomes — not compromise them.We're joined by Brittany Dailey, from ⁠Youngblood Mineral Cosmetics⁠, an experienced esthetician and industry leader, who shares practical advice on integrating mineral cosmetics into your client journey with confidence and credibility.Listen in for insights that will help you shift the way you think about makeup — not as an afterthought, but as a clinical tool that supports both your clients and your business.This episode is brought to you by Professional Beauty SolutionsThe ABIC Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify, and leave a review if you're feeling especially generous and please follow us @aestheticbeautycouncil

It's halftime, baby! This week on the LadyGang, Keltie whips out the 2025 vision boards, Google Docs, and color-coded goal trackers to force Jac and Becca into the ultimate Mid-Year Manifestation Review. Are the girls crushing their dreams—or are their goals collecting dust like that yoga mat in the corner?LadyWorld is sponsored by e.l.f. Cosmetics! Affordable + Vegan + Cruelty Free! Get yours at elfcosmetics.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's official—I'm no longer gluten-free.After 16 years of strict adherence (and evangelizing about the benefits of a gluten free diet), I've reintroduced gluten into my life. It's been a surprising and liberating part of my healing journey.In this episode, I share my personal story of overcoming fear around gluten and offer guidance for those considering reintroductions—especially if you're gluten-sensitive.FYI – this isn't advice for anyone with Celiac or a wheat allergy. But if you've got gluten sensitivity and find yourself questioning long-held food restrictions, this episode is for you.Because healing isn't always about cutting more out—it's about reclaiming what truly nourishes you.⭐️Mentioned in This Episode:- See all the references

In this episode of One Dream, Leah and Dr. Nick Wilson unpack the toxic truth behind common household and personal care products, and how they could be silently sabotaging your health, your children's development, and even your family line for generations to come. From hormone-disrupting “natural” air fresheners to the overlooked dangers of MSG and synthetic personal care products, they expose how today's modern conveniences are adding to an invisible burden: your toxic load. But this isn't about fear, it's about freedom through stewardship. You'll learn how to be the gatekeeper of your home, spot hidden toxins, and take manageable steps to reduce exposure without breaking your budget or losing your mind. Key Topics Covered: Air fresheners and synthetic fragrances: Hormone disruption, DNA damage, and mislabeling of “natural” products Personal care products: How 12+ products per day can mean hundreds of chemicals before breakfast Pantry clean-out 101: MSG, artificial sweeteners, seed oils, preservatives, and hidden dangers in processed foods Bioaccumulation and generational impact: Why your grandma's bleach use isn't a fair comparison Protecting your bloodline: The 7-generation effect and why stewardship starts now The myth of “safe” doses: Why long-term, low-level exposure adds up fast Budget detoxing: Clean 15, Dirty Dozen, and how to prioritize when going all-organic isn't feasible Being the gatekeeper: What it means to protect the “four walls” of your home in a toxic world Cosmetic and skincare toxins: Lead, parabens, phthalates, and how even your “natural” sunscreen may be harming you Resources Mentioned: EWG Skin Deep Database: https://www.ewg.org/skindeep/ Dirty Dozen & Clean 15 Lists (Environmental Working Group) One Dream on Instagram: @onedream.podcast — DM us your detox questions Follow The One Dream Podcast:

This week on Screw It Just Do It, I sit down with one of the most recognisable names in ethical entrepreneurship – Rowena Bird, co-founder of Lush.From humble beginnings to running a cosmetics empire in 53 countries, Rowena's journey is as raw and real as the ingredients in her products. But it wasn't always bath bombs and billion-pound valuations. Before Lush came the painful collapse of their first business, Cosmetics to Go. They lost everything. And it was in the ashes of that failure that the true “screw it, just do it” moment was born.We talk about the value of growing organically, keeping control of your company, resisting investor temptation, and why they never compromised on ethics, even if it meant growing slower. If you've ever wondered how to scale a business with integrity, or what it takes to bounce back from losing it all - this episode is essential listening.Key Takeaways:How Lush was born from the ashes of a failed businessWhy Rowena used her credit card to relaunch instead of chasing investorsThe secrets behind building an iconic brand without compromising on ethicsWhat "growth with control" really looks like in practiceWhy creating a business people want to be part of is more important than rapid scalingHow Lush gave over £100 million to grassroots charities while scaling globally

Sometimes you just stumble across someone's social media and are like "I want to talk to them on the podcast". Today, that someone is Catrina Dennis, aka OhCatrina, on their socials. Catrina joins me to talk about a number of fandom topics! We kick things off by talking about Star Wars - but, this time is unlike any other. As we start with their daily post asking for an Asajj Ventress show. Catrina and I talk about this character that has seen growth across multiple shows and even appeared in books and video games. You'll learn why Catrina likes the character, and what a show would look like to them. Plus, we do talk about the Star Wars fandom - from shows to movies, and points in between. From there, we're talking about growing up in fandom. Catrina's family growing up were in several fandom spaces, and so Catrina gravitated towards some of those shows and movies. We talk about the influence the fandom space had on them growing up, and how the love of fandom led Catrina to work in the fandom spaces. Catrina fills us in on the behind the scenes work of being a social media manager for quite some time, and shares work stories too. Catrina also talks about tabletop roleplaying games. I get to find out what kind of games and dice they sling. What stories and characters they're drawn to, and playing on streamed games as well as some games at the table. Plus, we're talking about the cosmetic business they just launched a few months ago, Side Quest Cosmetics. We get into the how's, the why's, and what you can expect from them now and in the future. You can find Catrina at: https://www.instagram.com/ohcatrina/ https://www.threads.com/@ohcatrina https://ohcatrina.carrd.co/ https://bsky.app/profile/ohcatrina.bsky.social You can find Side Quest Cosmetics at: https://sidequestcosmetics.com/ https://www.instagram.com/sidequestcosmetics https://www.threads.com/@sidequestcosmetics https://bsky.app/profile/sidequestcosmetics.com

Histamine intolerance is typically mild, but Mastocytosis is the most severe form of mast cell disorder—often taking nearly a decade to diagnose. Symptoms can affect multiple organs, from rashes and GI issues to life-threatening anaphylaxis, and standard treatments like low-histamine diets and antihistamines often fail.Many doctors aren't familiar with testing or treatment options for mast cell issues like Mastocytosis and MCAS.Today, I'm joined by Dr. Mariana Castells, a leading expert in allergy and immunology at Brigham and Women's Hospital. She directs the renowned Mastocytosis Center and the Drug Hypersensitivity and Desensitization Center.Even if you have histamine intolerance or MCAS, this episode offers key insights on histamine, testing, and finding real relief—because no one should suffer needlessly.⭐️Mentioned in This Episode:- Connect with Dr. Castells at https://bit.ly/3ItFhU2 - Histamine Overload Masterclass

Victoria Jackson is a beauty industry pioneer whose billion-dollar brand helped define the “no-makeup makeup” movement — but her most powerful pivot came far beyond the world of cosmetics. In this episode, Victoria shares how building her business from her garage was just the beginning of a life shaped by resilience, reinvention, and purpose. When her daughter was diagnosed with a rare and life-threatening disease, Victoria left her company behind and stepped into the unknown, founding the Guthy-Jackson Charitable Foundation and ultimately funding groundbreaking medical research that led to the first FDA-approved treatments. Now at 70, she’s returning to beauty with a renewed mission and product line, reimagining beauty for women who, like her, are still evolving. Be sure to subscribe, leave us a rating, and share with your friends if you liked this episode! She Pivots was created by host Emily Tisch Sussman to highlight women, their stories, and how their pivot became their success. To learn more about Victoria, follow us on Instagram @ShePivotsThePodcast or visit shepivotsthepodcast.com. Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.