Podcasts about marketing strategies

The YouTube System That Shortens Your Sales Cycle: https://go.scalingwithsystems.com/betting-on-ai ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Send a textIf your brand or product photos look good but don't seem to lead to bookings or sales, the issue probably isn't quality. It's strategy.In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you're a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals.If you're ready for photos that actually support your business, explore working together.Book a Brand Photography Session https://jenvazquez.com/visuals FREE Marketing Summit: https://creativemarketingsummit.com

This week on the Builder Marketing Podcast, Carrie Davis of Ladera Living joins Greg and Kevin to discuss how home builders can develop a strong marketing strategy centered on a skilled internal team focused on reaching specific audiences and tracking measurable results. https://www.buildermarketingpodcast.com/episodes/308-developing-a-strong-builder-marketing-strategy-carrie-davis

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We'll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They'll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing.  Get ready for an inside look at how TV shows are marketed, from green light to global launch.  Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

In this solo episode, Alex Quin breaks down key lessons from The 22 Immutable Laws of Branding, a marketing classic written by father-daughter duo Al and Laura Ries. Drawing from decades of consulting experience, the authors argue that brands don't win by doing more — they win by standing for something specific and defending it consistently.Alex walks through the most impactful laws from the book and connects them directly to modern business strategy, helping entrepreneurs rethink focus, perception, and long-term brand strength.Episode Outline:[00:00] Introduction to the book and authors Al & Laura Ries[00:45] Law of Singularity – Why being one thing wins[01:30] Branding Replaces Selling – Preselling the customer[02:10] Expansion vs. Focus – Why brands weaken[03:00] Contraction Creates Dominance – Narrow to lead[03:45] Publicity Before Advertising – Position before promotion[04:30] Owning a Word – Mental real estate in the consumer's mind[05:15] Credentials Over Claims & Perception of Quality[06:00] The Power of a Name + Final Takeaway[06:20] Call to Action & Episode CloseWisdom Nuggets:Clarity Creates Pricing Power: If customers clearly understand what makes you different, you earn the right to charge more. Confusion leads to comparison — and comparison leads to price competition.Focus Is a Competitive Advantage: Trying to serve everyone weakens your position. Narrowing your offer strengthens your authority.Position Before Promotion: Advertising amplifies what already exists. Without a strong position, promotion becomes expensive noise.Meaning Over Volume: More products don't equal more brand power. The brands that last defend their original idea.Perception Precedes Experience: Customers decide what something is worth before they use it. Branding shapes that decision long before purchase.Power Quotes“What allows your brand to charge more?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover how to grow your small business with a biblical marketing strategy tailored for Christian entrepreneurs and female business owners. In this episode, we dive deep into 'small business marketing' and growth through the lens of faith, unpacking the Parable of the Sower from Matthew 13 to reveal why your marketing efforts might not be yielding results. Instead of focusing solely on sales strategy or chasing trends, learn why planting in the right soil—building trust, community, and referrals—is the key to sustainable business growth. Whether you're a female entrepreneur running a local service business or a trades provider, this episode offers practical and faith-driven marketing insights that will reshape how you view business growth. We explore the contrast between shallow engagement and meaningful connections, showing how kingdom business principles can transform your approach to marketing. Tune in for actionable takeaways on how to commit to your ecosystem, nurture real relationships, and integrate prayer into your business strategy. If you're ready to stop scattering your seeds and start cultivating the right soil, this episode is for you. Plus, get access to the Relationship Marketing Checklist to help you build a referral-based business that thrives. Resources mentioned: The Relationship Marketing Checklist  https://lindsayfletcher.co/relationshipmarketing

It's easy for B2B marketing to sound interchangeable. That's why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world's most iconic brands with the help of our special guest Sharon Oddy, VP of Marketing & Communications at TNS. Together, we explore what B2B marketers can learn from anchoring their positioning in customer experience, building trust through consistency, and delivering value buyers didn't even realize they were missing. About our guest, Sharon Oddy Sharon Oddy is the VP of Marketing & Communications at TNS. She's a marketing professional who understands the power of storytelling, the importance of a consistent narrative and the art of using it to inspire action. Sharon is an effective and talented communicator who makes the extraordinarily complex, comprehensible. She's a versatile and decisive leader skilled at building high-performing teams and activating cross-functional collaboration to drive strategic growth, customer retention and acquisition globally. What B2B Companies Can Learn From Steve Jobs + Conrad Hilton: Customer obsession is the only real differentiator. Jobs and Hilton didn't win because they had better marketing. They won because they cared more about the customer experience than anyone else. Sharon nails the mindset: “They listened and they observed in a way that put them in the shoe of the customer.” Jobs makes it the rule: “You've gotta start with the customer experience and work backwards to the technology.” The B2B takeaway is clear: if your marketing starts with what you want to sell instead of what your customer needs to feel, you're already behind. The brands that win build from the buyer backward. Trust is built in the details. Hilton's last words weren't about expansion or revenue. They were: “Leave the shower curtain on the inside of the tub.” Jobs obsessed over design even when customers would never see it. Why? Because as Sharon puts it: “It's always about putting the customer first.” In B2B, this means your credibility lives in execution; consistent messaging, polished touchpoints, and an experience that feels dependable. Don't let the small things create big doubt. The best marketers redefine demand. Customers can't always tell you what they want, but great companies can see what they struggle with. Sharon explains, “Jobs was really good at looking at people and saying, what are they struggling with and how do I make that experience better? Because when I do and they taste it, they're never going back.” That's the B2B lesson: don't just market what exists, create the expectation for something better. The strongest marketing doesn't follow the category. It changes what the category believes is possible. Quote “  If you keep looking backwards and trying to copy instead of lead. That's [an] area of demise. You can't look back and be like, “What does everybody else do? What does everybody else think?” You just have to have confidence that you understand your audience. You understand where the puck is moving, and you're going to keep going forward.” Time Stamps [01:20] Meet Sharon Oddy, VP of Marketing & Communications at TNS [01:27] Why Steve Jobs & Conrad Hilton? [04:00] The Role of VP of Marketing & Communications at TNS [06:25] Deep Dive: Steve Jobs and Conrad Hilton's Obsession with Details [11:19] B2B Marketing Lessons from Jobs and Hilton [47:45] Sharon's Marketing Strategy [51:24] Final Thoughts and Takeaways Links Connect with Sharon on LinkedIn Learn more about TNS About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.  In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.  Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Believe it or not, marketing strategies other than going online not only exist, but are alive and well. The trick, just like with any other strategy, is to make sure it fits the goal. My guest today helps his private practice clients grow profitably, and we'll have a good rap session on this one.Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients' operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that's why Joe's commitment to his clients' needs and his customer service is what he prides himself on.In this episode Carl White and Joe Lessard discussSome of the more common offline marketing strategies he sees workingExamples of uncommon offline marketing strategies he sees workingHow he recommends that his clients think through their offline marketing strategiesWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Joe Lessardhttps://www.linkedin.com/in/joelessardpbm/https://www.instagram.com/thedoctorscpa/For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Is video podcasting about to change everything for online business owners? In this episode, I break down what Apple actually announced about video podcasting, explain what this update really means for solopreneurs and independent podcasters, and help you decide whether adding video to your podcast strategy is a smart move or an unnecessary distraction.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 207: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeGenerating consistent buyer leads is one of the biggest challenges for online business owners — and when you're relying solely on social media content or paid ads, it's expensive, exhausting, and unpredictable. Without a steady flow of new customers, even the best courses and coaching programs stall out.In this episode, Becky Beach teaches us how to tap into untapped marketplaces most digital entrepreneurs completely overlook, using a clever low-ticket strategy that attracts ready-to-buy customers and funnels them directly into your higher-ticket offers — all largely on autopilot, and mostly for free.About Becky Beach: Becky is a million-dollar digital product seller and coach at CoachBeckyBeach.com. With her innovative strategies and expert coaching, Becky has not only carved a niche for herself but has also been featured in prestigious publications like Business Insider and Forbes.Fueled by her passion for empowering entrepreneurs, she's dedicated to helping others build and scale their own digital product businesses to new heights of success. Residing in the vibrant Dallas, Texas area, Becky's life is full of inspiration and joy, shared with her husband, son, and their three adorable furbabies.Grab Becky's Free Workbook & AI Bot Here: https://coachbeckybeach.com/freebieConnect with Becky:https://coachbeckybeach.com/ https://www.instagram.com/themombeachWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Colonel Grant Newsham explains Xi Jinping's psychological warfare tactics and mal-marketing strategies designed to make Americans dependent while China telegraphs military expansion through bases like Djibouti surrounding USinterests globally. 2

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he's worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/  Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls 00:30:08 – Corporate Games, Communication, and Structure 00:40:13 – Stories that Create a Feeling 01:02:53 – Craig's Top Tier Goal for ULTRAVIEW 01:06:39 – Reaching the Consumer Through Content & Social Strategy 01:12:15 – USA Manufactured Products & Brand Experience 01:20:27 – Becoming a Hunting Influencer … the Right Way 01:37:08 – Marketing Strategies with Releasing Bows 01:44:45 – AI, 3D Models, and the Real Deal 01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:06:38 – Up and Coming Influencers in Hunting 02:10:50 – Cam's Legacy within the Hunting Industry 02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:20:33 – Wounded Archery Animals: Processing the Feel of Failure 02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:47:34 – The Acquisition of Status 02:52:41 – Website & Social Media Optimizations 02:59:40 – Final Thoughts Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off opticsKetone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything. So how do you know who's actually ready to buy? How do you position in a market that feels unstable? How do you pivot without panicking? This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection. Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don't mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted. But here's the truth: AI doesn't remove the human game. It amplifies it. You'll hear why: Ownership now beats pure distribution Media companies must become community companies Positioning matters more than ever in a noisy environment Pivoting early beats reacting late AI without humanity fails Intentional outreach outperforms mass automation Signal clarity is the new competitive advantage This isn't about fear. It's about awareness. You can drown in the wave. You can float. Or you can learn to surf. The ones who win won't be the loudest. They'll be the most intentional. Across this episode, you will learn: Why “signal vs noise” is the defining business problem right now How AI is shifting power from distribution to ownership Why outbound at scale is losing effectiveness How to pivot strategically instead of reacting emotionally Why human connection remains the ultimate differentiator How to think chess, not checkers, in a volatile market The importance of intentional positioning in chaotic times Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Marketing Strategy & Brand Storytelling from Outside the Wine Industry One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who've spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as the insights. Lane Soelberg was on the early digital frontier at Leo Burnett and has been building narratives ever since. His work has shown up on your TV, inbox, computer, and phone for brands like GM, Pillsbury, and the Olympics. Today, based in Southern California, he helps shape global storytelling and innovation at the XPRIZE Foundation. Louie Monoyudis built his career at the intersection of fashion, brand, and entrepreneurship, from Leo Burnett to Calvin Klein, Tommy Hilfiger, and John Varvatos. No doubt about it, if DTC handed out a Best Dressed award, Louie wins in a landslide. Today, through Groove Jet Luxury Travel, he applies that same eye for detail and design to crafting deeply personal, highly curated experiences around the world. He has plenty to say about wine and luxury positioning. Mike Siska comes out of the creative agency world, where he helped shape culturally resonant brands and was one of the creators behind the iconic “Mayhem Like Me” campaign. His work lives where strategy meets humanity, exploring how ideas spread, how attention is earned, and how stories shape the way people connect. Three conversations from outside the wine world, all circling the same reality. Wine does not compete with other wines. It competes with everything. If we want people to care, we have to tell better stories, tell them in better places, and pay much closer attention to who is actually listening. Grab a notebook. Open a bottle. Class is in session. [Ep 401]

In this episode of Real Money Talks, Loral sits down with ZZ, a Louisiana entrepreneur who built an experiential tourism business rooted in Cajun culture, storytelling, and alligator hunting.From taking over his family's swamp tour company to expanding into guided alligator hunts, ZZ explains how an experiential tourism business is about selling memories, not products. He shares how hurricanes, COVID, and coastal erosion impacted operations and how diversifying income streams within the experiential tourism business model helped him survive.You'll also hear how his time in reality TV and WWE taught him entertainment, branding, and emotional storytelling skills he now uses to grow his business.Loral's Takeaways:ZZ's Background and Legacy (00:00)Challenges and Adaptations in the Swamp Tour Business (04:09)The Alligator Market and Its Economic Importance (05:53)Entrepreneurial Insights and Marketing Strategies (08:52)Impact of Reality TV and Media on ZZ's Career (12:08)Charity Work and Coastal Erosion Awareness (19:18)Connect with ZZ:Zam Swamp ToursMeet Loral Langemeier:Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.Links and Resources:Ask Loral App: https://apple.co/3eIgGcXLoral on Facebook: https://www.facebook.com/askloral/Loral on YouTube: https://www.youtube.com/user/lorallive/videosLoral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/Money Rules:...

FAQ Friday answering the podcasting question of "Do I Need to Register My Podcast Name?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Where traditional SEO techniques once rules, AI has now taken over. While these new systems don't invalidate the old marketing methods, they do add a critical new dimension to the market landscape that all successful SMBs must keep in mind. Read more at https://holisticmarketinglab.com/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Your leads have gone quiet and your brain is yelling “push harder”.That reaction is costing you clients. In this episode, Cathy shares the simple reset she uses when things go quiet so you can get back into momentum without panic posting, discounting or chasing shiny tactics. Press play if you want calm confidence and a clear next move.

Most companies bet everything on one big launch.Doug Lamont thinks that's how you kill growth.In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:- test cheaply- back winners late- kill losers fastand never rely on a single “big idea” to carry the businessFrom product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.===============

On today's episode of the Illumination by Modern Campus podcast, podcast host Shauna Cox was joined by Keith Paul to discuss how institutions can leverage Workforce Pell as both a funding driver and marketing advantage to position short-term credentials and apprenticeships as trusted pathways to lasting career mobility.

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.   Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan   Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing  

 What's the secret to building a seven-figure business and a life you love?

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable.

What does it really take to win over Gen Z and Gen Alpha in 2026? Aliyah Flowers, B2B Community Manager at RETHINK Retail, connects with Sourabh Sharma, Head of Marketing at Histoires de Parfums, to unpack what younger generations actually value. They discuss: - Why community and values now matter more than visibility - How Gen Z and Gen Alpha think differently about sustainability and spending - Where AI genuinely adds value in personalization and where it's just noise From cultural relevance to conscious consumerism, this conversation challenges brands to think deeper, not louder. Join the conversation with our global retail community at www.globalretailleaders.com

Marketing your business doesn't have to feel overwhelming. In this episode, we're diving into sustainable, approachable marketing strategies that actually work for small business owners—without the burnout.In this episode, you'll learn:How to create a marketing strategy that fits your life (not the other way around)Why playing to your natural strengths makes all the differenceThe truth about which marketing channels actually convert for small businessesHow to get comfortable being visible online—even if you hate being on cameraWhy consistency matters more than perfection when it comes to content creationHow to shift from inspiration-driven marketing to sustainable systemsAbout Prassède:Prassède is the founder of Numinous Creative, a marketing agency that helps CEOs and small business owners build realistic marketing strategies that get results. After being fired from her project management job eight years ago, she discovered her passion for helping entrepreneurs get out of the "default marketing position" and create systems that work without constant manual effort. With a background in conflict resolution and a love for creative storytelling, Prassède specializes in social media, email marketing, and blog strategies that are both high-level and approachable.Connect with Prassede: https://www.instagram.com/numinous.creative/Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/Subscribe to my email newsletter for weekly podcast news and exclusive offers: https://espressopodcastproduction.kit.com/1501c2e46fMusic: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production:  https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

You've launched your podcast, you're showing up consistently… so where are the results? It might come down to the stage of podcasting you're in. In this episode, I'm walking you through each stage of podcasting growth so you can identify where you are, why things might feel frustrating right now, and exactly what to do next to move forward. Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 206: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners hit a ceiling because they're trapped doing everything themselves — wearing every hat from marketing to sales to admin — which stalls growth and eats away at the time freedom they started their business to create.In this episode, Abbas Mohammed teaches us how to strategically leverage virtual assistants to break through that ceiling, including how to identify which role to hire for first (hint: it's probably not what you think), the critical mindset shift that separates solopreneurs from CEOs, and how to set your new hires up for success so they actually move the needle in your business.About Abbas Mohammed: Abbas is the founder of Remote Leverage, a company that grew from $0 to $450,000/month in just one year—scaling from $50k to $450k/month in only six months. Remote Leverage helps U.S. businesses hire highly skilled Latin American remote employees for just $6–$10 per hour, making top-tier talent affordable and accessible.Before launching Remote Leverage, Abbas built a thriving real estate career, becoming one of the Top 50 REMAX agents in the U.S. by leveraging a team of 25 Virtual Assistants. That experience showed him the power of remote talent to scale businesses quickly, and it inspired him to create Remote Leverage to help other entrepreneurs do the same.Connect with Abbas:https://remoteleverage.com https://www.instagram.com/remoteleveragevaWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

78% of trade contractors are already using AI.Yeah, you read that right. The industry everyone calls "slow to adopt tech" is actually out front leading the way.In today's episode of Bricks & Bytes, we had Colin Piper, CMO of BuildOps, and we got to learn about what it actually takes to market in construction tech, why no one was building software for the trades until now, and what 600 trade contractors revealed about AI adoption in their businesses... and many more!Tune in to find out about:✅ How BuildOps became a unicorn by solving a problem everyone else ignored building software specifically for MEP trade contractors✅ The real reason trade contractors aren't adopting AI faster (spoiler: it's not fear, it's training)✅ Why some trade contractors are now hiring data scientists and operating like mini software companies✅ The marketing playbook behind scaling a construction tech startup from brand awareness all the way through to closed dealsWhether you're in the trades, selling to the trades, or just trying to understand where construction tech is actually heading  this one's worth your time.

https://connectmagic.clientcabin.com/app/proposalMed spa ads deliver quick wins but fail to build lasting growth. Discover why organic content marketing outperforms paid ads long-term, how one clinic boosted conversions by 458% while cutting spend, and the hybrid strategy that actually works. ConnectMagic City: Clearfield Address: 708 Campbell Heights Website: https://connectmagic.clientcabin.com/app/info

Can your business make a million in one year?Most people will say no. Not because it's impossible, but because they're thinking about it the wrong way. Making your first $1 Million is not about hustle. It's not about stacking side projects. It's not about 14 income streams and burnout disguised as ambition.It's about leverage.Leverage over effort.Outcomes over deliverables.Focus over distraction.If your income is tied directly to your time, you're capped. If you're solving small problems, you're paid small money. If you're scattered across too many offers, too many audiences, too many channels, you're diluted.The path to $1 Million requires three uncomfortable shifts:Obsess over leverage, not effort.Solve a $10 Million problem to earn $1 Million.Go narrower to go bigger with one flagship offer, one defined buyer, and one primary distribution engine.This episode also confronts the uncomfortable truth about wealth: if it costs you your family, your health, or your identity, that's not success. That's ego dressed up as ambition. The real question becomes this: " If you had to build a $1 Million business with only one offer, one audience, and one channel… what would you choose?"Your answer will reveal everything...What You'll Learn:Why leverage beats effort if you want real scaleHow to reverse-engineer $1 Million without the hustle trapThe “solve a $10 Million problem” mindset shiftWhy outcomes sell and deliverables get negotiated downHow focus becomes your unfair advantage when discomfort hitsThe one-offer, one-audience, one-channel test that clarifies everythingHow to build recurring revenue while protecting your energyBeyond The Episode Gems:Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformListen to My First Million on the HubSpot Podcast NetworkSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this engaging conversation, Vincent A. Lanci and Ben Albert explore the multifaceted journey of entrepreneurship, emphasizing that success is not a single key but a unique combination of skills, experiences, and connections. The guest shares his unexpected path to entrepreneurship, the importance of niche marketing, and effective strategies for leveraging platforms like LinkedIn for social selling. The discussion also highlights the evolution of the guest's podcast, 'Real Business Connections,' and concludes with a thought-provoking reflection on the ultimate entrepreneur, Jesus Christ.As you listen:00:00 The Key to Success: A Unique Combination01:51 The Journey to Entrepreneurship04:50 From Zero to Hero: Building a Business Podcast08:44 Marketing Strategies for the Clueless11:53 Leveraging LinkedIn for Social Selling13:45 Finding Your Unique Key to Success15:32 The Evolution of a Podcast: Real Business Connections17:38 A Conversation with Jesus: The Ultimate Entrepreneur"There is no key to success.""I'd love to ask him about it.""This kicked butt."Takeaways:-Success is a unique combination, not a single key.-Entrepreneurship can emerge from unexpected circumstances.-Niche down to create a smaller, more manageable market.-Networking through podcasting can lead to mentorship and clients.-Promoting others can be an effective marketing strategy.-LinkedIn is a powerful tool for social selling.-Building trust is essential before pitching products or services.-Your podcast can serve as a diary of your learning journey.-Engaging with your audience can lead to valuable connections.-The journey of entrepreneurship is ongoing and ever-evolving.

In this solo episode of Hustle Inspires Hustle, Alex Quin breaks down how money in the music industry hasn't disappeared—it has shifted. Traditional spending on radio, press, tours, and long-term artist development is shrinking, while budgets are moving toward platforms that already control daily attention, such as live streaming, creator networks, gaming, sports, and podcasting. He explains that time-based engagement now drives ROI, meaning artists and brands must compete for consistent attention rather than rely on legacy systems. The episode emphasizes that this isn't a collapse of music, but a reallocation of resources toward where audiences spend the most time.Episode Outline: [00:00:00] Introduction – The quiet shift changing money in music [00:00:28] Traditional music industry spending patterns [00:01:05] Reduced upfront artist development and cautious budgets [00:01:27] Where the money actually moved [00:01:52] Music competing for attention across platforms [00:02:24] Live streaming vs. music streaming explained [00:02:48] Drake and time-based cultural presence [00:03:15] Creator ecosystems attracting major budgets [00:03:34] Fewer development deals and shorter promo cycles [00:03:55] Offline impact: concerts, merch, and selective spending [00:04:18] Questions about leverage, time, and behavior [00:04:36] Final takeaway: It's a reallocation, not a collapse [00:04:44] Call to action and closingWisdom Nuggets:Attention Is the New Currency: Money follows behavior. If audiences are spending hours on live streams and creator platforms, that's where brands will invest. Cultural relevance now depends on time earned, not legacy status.Consistency Beats Tradition: Release cycles used to dominate marketing budgets. Now, consistent daily engagement outperforms one-time promotional pushes. Platforms that hold attention every day win long-term investment.Shorter Runways Demand Smarter Strategy: With fewer long-term development deals, artists must think like businesses. Ownership of audience and engagement metrics matter more than ever.Competition Is Broader Than Ever: Music is no longer competing only with other artists. It competes with gaming, live streamers, podcasts, and sports content for the same screen time.Reallocation Isn't Collapse: Industries evolve. When money shifts, it creates opportunity for those who adapt. The key question becomes: are you building behaviors that attract investment?Power Quotes"Music used to dominate cultural attention by default. Now it has to compete for it." - Alex Quin"Money hasn't left entertainment. It's become more selective." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Set Active made $1 million in one hour — and it wasn't luck. It was marketing built to convert, not just go viral. In this episode, Savannah breaks down the exact strategy behind Set Active's cult-like following and why their audience doesn't just engage… they purchase. You'll learn how founder-led visibility builds trust, how they humanize their brand through their team, and how relentless market research turns product drops into inevitable sales. Whether you sell products or services, this episode shows you how to build a marketing system that drives real revenue momentum:  • How founder-led marketing compresses the buyer journey • How to turn community into consistent sales • Why market research makes your launches stronger • How to sell a clear solution instead of just a product  • The difference between virality and conversion Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan (https://www.instagram.com/itssavannahjordan) Follow the podcast here: https://www.instagram.com/runningwithwolvespodcast LINKS: How to do Market Research That Actually Works: https://youtu.be/OpiLJO2cdgo?si=4p-dMLutqQb1FT1r The FASTEST Way to Build Brand Trust in 2026: https://youtu.be/yi6UYJsoHx4?si=fPJBZ7oADnouhy1M $1MILLION IN AN HOUR??!: https://www.youtube.com/watch?v=Z1EpuzuQgF   Set Active marketing, founder led marketing, ecommerce strategy, brand loyalty, cult brand strategy, product drop marketing, conversion marketing, 2026 marketing

What makes customers remember your brand instead of scrolling past? Anique Mautner breaks it down to three essentials: relevance, distinction, and clarity. On the Expert Inside Interview podcast, Mautner revealed how brands win by embracing imperfection. She references kintsugi—Japanese pottery repaired with gold—as the perfect metaphor. "Your cracks make you memorable, not your polish," she explains. Her advice for marketers? Stop chasing perfection. AI can generate flawless content, but audiences crave authentic human stories. Listen deeply to your customers, highlight what makes you unique (including your flaws), and communicate with crystal clarity. The brands thriving today aren't the most polished—they're the most genuine. In a world of AI-generated sameness, your authentic imperfections become your competitive edge.

Send a textJordana (Baruchov) Greenfield, widely recognized as @Drinkitin_Jordana, is the Director of Social Media & Marketing Strategy at Renewal by day and a passionate Torah influencer, coach, and podcast host by night. As the creator of Drink It In, Jordana inspires and empowers audiences through meaningful conversations, Jewish wisdom, and her signature coaching work, Finding Your Voice, which helps individuals articulate who they are, what they believe, and how to show up authentically.A devoted mother of six and proud grandmother, Jordana motivates not only her family but also thousands of followers through her teaching, speaking engagements, and deeply relatable social media presence.Connect with Jordana on Instagram @Drinkitin_Jordana or reach out via email at JBaruchov@gmail.com.-----------------------------------------------------------------------------------------------https://wig-guru.com - Use Code 'Brainstorm' For 10% Offhttps://ourvillageny.org-----------------------------------------------------------------------------------------------For more Brainstorm go to...Spotify: https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFT?si=67dfa56d4e764ee0Apple Podcasts: https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257Youtube: https://www.youtube.com/@brainstormwithsonyInstagram: https://www.instagram.com/brainstormwithsony

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Curiosity drives success in marketing and leadership.- Eating the frog means tackling the hardest tasks first.- Building relationships with finance is crucial for marketing leaders.- Organizational culture is defined by behaviors and values.- Experiential marketing is making a comeback in the digital age.- AI should enhance human engagement, not replace it.- Remote work requires new strategies for effective communication.- Marketing must focus on long-term value and customer lifetime.- Nonprofits need to communicate their impact effectively to engage donors.- The future of work will involve multi-generational collaboration.Chapters00:00 Introduction to Kim Storen and Her Journey02:50 The Impact of Early Experiences on Career Choices05:49 Curiosity and the Importance of Tackling Challenges08:57 Interviewing for Curiosity and Problem-Solving Skills12:10 Joining Zoom: A CMO's Perspective15:01 Building a Marketing Strategy at Zoom17:57 The Role of Finance in Marketing19:52 Defining Organizational Culture21:56 The Renaissance of Experiential Marketing24:52 The Cost of Community Engagement32:34 Navigating AI and Human Connection34:58 Adapting Marketing Strategies in a Hybrid World36:54 Measuring Experience Quality Beyond Attendance41:59 Shifting Focus from Presence to Progress45:11 Engaging Donors in a Hybrid Philanthropic Landscape48:32 The Future of Work and Multi-Generational Collaboration50:50 Defining Success and Career Advice 

FAQ Friday answering the podcasting question of "What Is the Best Microphone for Podcasting?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day.We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want).If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you.Timestamps: 01:58 Marketing Strategies and Brand Building06:38 The Importance of Consistency and Realistic Expectations09:58 Balancing Conversion and Brand Building25:22 The Role of Consistency in Business Success36:20 Quality vs. Quantity in Content Creation44:54 The Future of Personal Branding and AI49:08 Landon's Substack Journey51:37 The Growth and Potential of Substack52:58 The Benefits of Writing on Substack56:00 The Importance of Building a Personal Brand57:44 AI and the Future of Content Creation59:54 Rapid Fire Substack Questions01:03:27 Leveraging Substack for Business GrowthConnect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

The team discuss Lagerfest and what it takes to put the unique beer festival together. Usually october every year, Lager Fest is hosted by McFleshman's Brewery with craft brewers, food trucks, and live music. Learn abo ut their brewing events, community impact, and exciting plans for future festivals.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Recapping Lagerfest 202501:11 McFleshman's Lagerfest03:02 Organizing a Beer Fest07:32 The Beer Parade!12:54 Future Plans and Innovations14:24 Unique Beers and Experiments18:21 Distillation and Barrel Aging18:48 Exclusive VIP Tasting19:20 The Strength of Gertrude20:52 Beer Festivals and Their Value22:40 Marketing Strategies at Beer Fests24:25 Lager Fest Financials26:40 Future Events and Expansions33:05 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Building a Travel Empire: The Journey of Mindy's Miles Travel AgencyIn this episode of Small Town Big Business, hosts Jennifer Olson and Russell Williams interview Mindy Combs from Mindy's Miles Travel Agency in Marion, Illinois. Mindy shares her journey from working as a marketing director in banking to establishing a successful travel agency. She provides insights into the value of travel agents, the growth of her business despite challenges like COVID-19, and the importance of personalized customer service. Mindy also discusses her marketing strategies, team dynamics, and future aspirations. The episode emphasizes the significance of local support, community involvement, and the rewarding aspects of turning a passion into a thriving business.00:00 Welcome to Small Town Big Business00:11 Meet the Hosts: Jennifer and Russell01:34 Introducing Mindy Combs of Mindy's Miles Travel Agency01:54 The Journey from Banking to Travel Agency02:47 The Value of a Travel Agent05:58 Growing the Business and Team11:51 Marketing Strategies and Client Relationships13:35 Challenges and Learning Experiences17:45 Support and Inspiration18:22 Family Support and New Opportunities19:09 Networking with Other Advisors20:14 The Importance of FAM Trips21:44 The Hard Work Behind All-Inclusive Resorts22:54 The Rise of Cruise Vacations25:15 Challenges and Joys of Running a Travel Business27:15 Team Dynamics and Growth32:06 Handling Travel Disruptions34:03 Final Thoughts and Contact InformationRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.mindysmilestravelagency.com/

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Bowhunter Chronicles Podcast - Episode 388: Digital Deer Camp - Walter Lee - Welcome to the Fire In this episode of The Bowhunter Chronicles, Adam Miller and Walt Lee IV sit down to reflect on the past hunting season and explore what it truly means to be an intentional hunter. From battling cold weather in the whitetail woods to simplifying gear and expectations, the conversation digs into practical lessons learned through real time in the field. Adam and Walt discuss cold weather bowhunting strategies, mindset over gear, and how preparation, experience, and presence matter more than the latest equipment. They also examine how social media and modern marketing have shaped the hunting industry, often creating unrealistic expectations that clash with the realities of public land and everyday hunters. The episode goes deeper into the balance between control and luck in hunting, the importance of setting realistic goals, and why many hunters choose to pass deer others would gladly shoot. Beyond tags filled, the conversation highlights the adventure of hunting and fishing, personal growth through time outdoors, and the value of building a supportive hunting community. The discussion wraps with a look at Digital Deer Camp and its mission to create a positive, respectful space where hunters can learn, connect, and grow together—keeping the focus on enjoying the outdoors and making the most of local hunting opportunities. Topics Covered: Cold weather bowhunting tips and gear considerations Hunting mindset vs. equipment obsession Setting realistic goals and managing expectations The role of luck, control, and preparation in hunting success Social media's impact on the hunting industry Building community through Digital Deer Camp Finding fulfillment beyond the kill Chapters00:00 The Podcast Journey Begins 02:19 Weathering the Cold: Tips and Tricks 05:10 Reflections on the Hunting Season 07:37 Cold Weather Gear: What Works 10:07 Simplifying Hunting Gear and Strategies 12:59 The Mindset of Successful Hunters 15:29 The Balance of Gear and Experience 18:33 Intentional Hunting vs. Aspirational Hunting 33:22 Intentionality vs. Aspiration in Hunting 39:26 The Tale of Two Brothers: Different Hunting Goals 45:21 Reflections on the Hunting Season 54:42 Evolution of Mindset in the Hunting Industry 59:42 The Role of Control and Luck in Hunting 01:04:50 Understanding the Nuances of Hunting Success 01:10:12 Setting Realistic Goals in Hunting 01:16:25 Pursuing a Balanced Outdoor Lifestyle 01:25:54 Building a Positive Hunting Community 01:33:46 Building a Community: The Digital Deer Camp Vision 01:36:49 Moderation and Self-Policing in Digital Spaces 01:39:02 Membership Tiers and Community Engagement 01:42:33 Future Aspirations and Growth of Digital Deer Camp 01:45:10 Marketing Strategies and Word of Mouth 01:47:05 Personal Connections and Hunting Experiences https://www.paintedarrow.com - BHC15 for 15% off https://www.spartanforge.ai (https://www.spartanforge.ai/)  - save 25% with code bowhunter   https://www.latitudeoutdoors.com (https://www.latitudeoutdoors.com/) s https://www.zingerfletches.com (https://www.zingerfletches.com/) https://huntworthgear.com/ https://www.lucky-buck.com (https://www.lucky-buck.com/) https://www.bigshottargets.com (https://www.bigshottargets.com/)   https://genesis3dprinting.com (https://genesis3dprinting.com/) https://vitalizeseed.com (https://vitalizeseed.com/) http://bit.ly/BHCPatreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Hustle Inspires Hustle, Alex Quin breaks down how artificial intelligence took center stage during Super Bowl 2026 advertising, based on reporting by Trishla Ostwal via Adweek. With 23% of all Super Bowl ads featuring AI, this episode explores the sharp divide between companies advertising AI products and brands using AI behind the scenes. From brand positioning to user adoption data and emotional audience response, Alex highlights why AI isn't just a marketing trend—it's becoming marketing infrastructure.Episode Outline:[00:00] Intro – Why Super Bowl ads matter in marketing strategy[00:28] AI stats: 15 of 65 ads (23%) featured AI, via iSpot[01:05] Two types of advertisers: AI companies vs consumer brands using AI[01:45] Awareness vs usage: ChatGPT, Gemini, Claude adoption stats[02:23] eMarketer projections: ChatGPT usage through 2029[02:50] Audience reactions: likability, purchase intent, emotional response[03:20] Why clarity is the new advantage in crowded conversations[03:30] Final question for marketers + show wrap-upWisdom Nuggets:Normalization Shifts the Strategy: Once a product like AI becomes normalized, the marketing challenge shifts from “What is it?” to “Why should I care?” That shift demands smarter messaging.Adoption Takes Time—Even with Awareness : Even though ChatGPT has high name recognition, actual usage is still catching up. Marketers need to respect the adoption curve and tailor campaigns accordingly.Advertising ≠ Explaining : There's a difference between showcasing a product and making people understand it. That gap can define success or failure, especially at the Super Bowl scale.Reaction Is the Real Metric : With massive spend and reach almost guaranteed, what matters most is how people react emotionally. The most memorable campaigns connect, not just broadcast.Clarity Wins in Noisy Markets : When many brands say similar things, the one with the clearest and most relatable message sticks. Clear beats clever when everyone's shouting.Power Quotes“Even with massive awareness, usage still grows in stages—and that gap matters.” - Alex Quin“AI is now everywhere during the Super Bowl. The next question is—who's actually advertising it?” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing can feel surprisingly good when you understand how you are naturally wired to show up in your business. Instead of forcing strategies that drain you, knowing your coaching archetype helps you recognize which approaches feel more natural, sustainable, and even enjoyable.      In this episode, I share the five coaching archetypes and how they can bring clarity and ease back into your marketing by helping you choose strategies that actually fit you. When marketing aligns with who you are, it stops feeling like a chore and starts feeling like a meaningful extension of your work.         For full show notes, transcript, and to take the coaching archetype quiz, go to: lindsaydotzlafcoaching.com/276       Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach           Follow along over on Instagram: instagram.com/lindsaydotzlaf

Join my skool community .Follow @thecontentoutlawFollow @dr.ronda.vaughn & @coachingwithrondaIn this engaging conversation, Dr. Ronda Vaughn shares her unique journey as a third-generation chiropractor, discussing her upbringing in a family of chiropractors and contrasting it with the experiences of her host, Robert DeLude. They explore the importance of community, the creation of Social Oak, a series of social events aimed at empowering women, and the strategies behind building a successful practice without relying on traditional advertising. Dr. Vaughn also delves into her money mindset, shaped by her family's entrepreneurial spirit, and how it influences her approach to business and life. In this engaging conversation, Dr. Ronda Vaughn shares her journey as a chiropractor, her experiences with her entrepreneurial son, and insights into the chiropractic profession. She discusses the importance of patient education, the challenges of chiropractic education, and the impact of social media on perceptions of chiropractic care. Dr. Vaughn also reflects on her family legacy in chiropractic, her personal growth from shyness to confidence, and her views on vaccine choice. The conversation highlights the significance of business acumen in chiropractic practice and the value of mentorship and community in the profession.Dr. Ronda Vaughn is the 12th chiropractor in her family.She believes in the body's ability to heal itself.Her upbringing was different from the norm, focusing on wellness over medication.Community building is essential for personal and professional growth.Social Oak was created to foster connections among women.Branding and naming events are crucial for attracting attendees.Consistency in hosting events is key to sustainability.Dr. Vaughn has never paid for advertising, relying on community engagement instead.Her money mindset is influenced by her family's entrepreneurial background.She encourages her son to pursue his own business ventures. Dr. Vaughn's son is an entrepreneurial spirit, thriving in reselling clothes.Chiropractic education may lack essential philosophical teachings.Patient education is crucial in dispelling misconceptions about chiropractic care.Dr. Vaughn emphasizes the importance of the chiropractic adjustment.The chiropractic profession faces challenges due to student debt and business knowledge.Dr. Vaughn's personal journey reflects significant growth from shyness to confidence.Vaccine choice is a significant topic in Dr. Vaughn's professional life.The importance of mentorship in chiropractic is highlighted.Dr. Vaughn's ideal coaching clients are those ready to take their business to the next level.00:00 Introduction to Chiropractic Legacy02:41 Personal Journey to Chiropractic05:15 Contrasting Upbringings: Chiropractic vs. Traditional Medicine08:09 Building Community Through Social Events10:54 The Birth of Social Oak: A New Approach13:35 Sustainability in Community Events16:22 Marketing Strategies for Chiropractors19:29 The Importance of Networking and Collaboration22:03 Future Aspirations and Community Impact29:47 Building Connections: The Importance of Relationships in Practice34:19 Money Mindset: Shaping Financial Perspectives46:24 From Shy to Confident: Personal Growth and Transformation48:57 Chiropractic Philosophy: The Core of Chiropractic Practice54:01 Aging Gracefully: The Perception of Age54:22 Miracle Stories in Chiropractic: Transformative Experiences57:36 The Impact of Chiropractic on Families59:12 Chiropractic Education: Misconceptions and Realities01:01:31 Trust in Chiropractic: Newborns and Parental Confidence01:03:59 Student Debt and Career Choices in Chiropractic01:05:43 Business Skills in Chiropractic: The Missing Education01:06:35 Reflections on Mentorship and Legacy

Send a textIn this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need for a structured approach to digital marketing, making it easier for entrepreneurs to connect with their audience and drive sales.If you need a community to bounce ideas off of, join our on Patreon!If you are looking for Digital Marketing help, join Tori's Digital Marketing Coaching Program. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Digital Marketing for Quilters03:44 Understanding the Lead Strategy08:42 Content Strategy: Building Trust and Authority12:11 The Launch Strategy: Converting Leads to Sales18:45 Adjusting Launch Strategies for Different Products23:33 Creating Content While Staying InspiredWant More Quilting Business Content?

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

Is your podcast stuck even though you're putting in the work? In this episode, I'm sharing what I learned at PodFest Expo 2026 and how it connects to my ARC Method for podcasting growth: Attraction, Retention, and Conversion. You'll learn how to identify which part of your podcasting strategy needs the most attention, why trying to fix everything at once leads to burnout, and how to make simple, strategic changes that actually move the needle.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Profitable Dahlia Summit: 12+ Expert Speakers Sign Up HERE Can email marketing really work for small farms? Jennifer Gulizia is living proof. Jennifer runs a 20-acre regenerative flower farm in Oregon, specializing in growing and hybridizing dahlias. After losing her lease land and purchasing a new property, she joined Charlotte's Farm Marketing Mastery program (now The Profitable Farmer) and used a deceptively simple strategy to build a thriving local customer base from scratch. In just six farmer's market appearances, Jennifer collected hundreds of local email addresses by offering a bouquet giveaway at her booth. She then used those emails to drive traffic to her new on-farm pop-up stand — sending reminders both the day before and the morning of each sale. The result? Lines at the gate and customers buying three bouquets at a time. When she missed sending one Saturday morning email, the difference in foot traffic was immediate and obvious. Jennifer and Charlotte also discuss pricing confidence (why the highest-priced vendor often sells the most), the mindset shifts that separate struggling farms from profitable ones, and why investing in coaching and personal development directly correlates with income growth. They cover why your email list follows you even when you change locations, lose a lease, or shut down a farmer's market — and why social media followers in distant cities can still become valuable customers. The episode wraps with details on the Profitable Dahlia Summit (March 3–5), a virtual event featuring 12 speakers including Marin Mathis and Julio from The Flower Hat, covering tuber sales, wedding flowers, pricing, and the mindset of turning a backyard dahlia hobby into a real business. Live access is $99; the all-access pass with lifetime replays is $199. FREE Master Class: The Farm Marketing Fix Sign Up HERE