Podcasts about Marketing strategy

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  • 1,838PODCASTS
  • 3,672EPISODES
  • 28mAVG DURATION
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  • Jan 14, 2022LATEST
Marketing strategy

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Best podcasts about Marketing strategy

Show all podcasts related to marketing strategy

Latest podcast episodes about Marketing strategy

MarTech Podcast // Marketing + Technology = Business Growth
Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 14, 2022 12:35


inBeat Agency's Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influencers, quite a few challenges may arise. These range from large costs associated with Macro-influencers to having to go through negotiations with an agency. So, today David talks about Influencer Seeding, your untapped marketing strategy. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Ink: Big Ideas for Local Businesses
Use THIS Video Funnel And Ad Strategy To Get More Leads & Close More Sales

Marketing Ink: Big Ideas for Local Businesses

Play Episode Listen Later Jan 13, 2022 60:51


If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get all of the funnel templates, automation, campaigns, ad creative, ad copy, and video frameworks to implement this strategy fast, and my personal support to set it up and launch it with the best possible results, schedule a call to talk about my 12-month mentorship or Mastermind program with the links below. If you want to schedule a call to see how we can help your local business or agency with my mentorship, Build & Scale Packages or Onsite Implementation Workshops, visit https://alliebloydmedia.com/local-call _____________ - GET THE ULTIMATE HIGHLEVEL MASTERCLASS FOR ONLY $47: https://alliebloyd.com/highlevel ________________ - Apply for my Upcoming Mastermind: https://alliebloyd.com/mastermind _______________ - Join My FREE Facebook Group: https://facebook.com/groups/remodel.your.marketing _______________ - Get my Facebook ads ultimate jumpstart pack for FREE: https://alliebloyd.com/jumpstart

Gina Scalpone
Advanced Hairstylist Marketing Strategy: Fill Up Your Books All Year Long With These Tips & Tricks

Gina Scalpone

Play Episode Listen Later Jan 12, 2022 9:58


Let's chat about being in control of our schedule as a hairstylist. I'm talking the days/hours we work, who actually sits in our chair, how we go about pricing our amazing services AND being consistently filled up all year long. Tune in to hear my advice on how to strategically marketing yourself online to take your power back! Xo~Gina Join the waitlist for Glamhairus Academy here: https://glamhairus.mykajabi.com/Academy --- Send in a voice message: https://anchor.fm/gina269/message

B2B Nation
How Centers of Excellence Can Help Your B2B Marketing Strategy

B2B Nation

Play Episode Listen Later Jan 11, 2022 25:55


In this episode of B2B Nation, we're talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are growing their content strategy by creating marketing Centers of Excellence around the specific industries that Simplus targets. Episode Guide 2:03: How do you define “experiential marketing,” and how does Simplus use it? 4:30: How does Simplus measure the results of its content marketing experience? 8:45: What Simplus does to help customers maximize their Salesforce investment. 11:05: How the “centers of excellence” approach helps Simplus overcome its marketing challenges. 13:59: What should companies look for when staffing a center of excellence? 16:15: How does the Simplus sales team align with its centers of excellence? 17:10: What gets Wayne excited about marketing and business in 2022? 21:20: Why is Wayne so high on email and newsletters? Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights

Marketing School - Digital Marketing and Online Marketing Tips
How NFTs Might Fit Into Your Marketing Strategy #1972

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 11, 2022 5:47


How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That's it for today! [05:16] Go to https://marketingschool.io for more resources based on today's topic.   Links Mentioned in Today's Episode:     Leveling Up   Kevin Rose Bored Ape Yacht Club   Leveling Up Heroes Whitelist   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Garlic Marketing Show
The Ultimate Guide to a Successful Small Business Marketing Strategy with Estie Rand

Garlic Marketing Show

Play Episode Listen Later Jan 10, 2022 28:57


For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best steps to fixing your marketing strategy today. Discover the checklist you should always use before creating your website as well as the 5 steps to creating a great sales funnel.What You'll Learn:The Lie of the Laptop LifestyleHow much time do Social Media Influencers spend on each day?Where to Start Fixing Your StrategyDefinition of an Actual BrandNiche VS FocusHow Your Website is Wasting MoneyThe Key Criteria to Great WebsitesNecessary Checklist BEFORE Building a WebsiteHow to Create an OfferThe 5 Steps to a Great Sales FunnelConnect with Estie:Estie RandGet Your Free Gift TodayLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Social Media Marketing Podcast
Facebook Live as a Marketing Strategy

Social Media Marketing Podcast

Play Episode Listen Later Jan 6, 2022 42:48


Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? To discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you, I interview Tiffany Lee Bymaster.Sponsor: Visit Iconosquare.com/sme | Guest: Tiffany Lee Bymaster | Show Notes: socialmediaexaminer.com/492Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

82 Points of View with Dorian
Record Labels Use Black Murder As A Marketing Strategy

82 Points of View with Dorian

Play Episode Listen Later Jan 6, 2022 9:52


Record Labels Use Black Murder As A Marketing Strategy 100% facts ⁣ I said too much to attempt to summarize it here. ⁣ ⁣ I left it all in the video. ⁣ ►► Click Here and Subscribe to the #1 music marketing channel on YouTube: https://www.youtube.com/Doriangroup82...

Benefits Influencer
Creating A Marketing Strategy w/ Jessica Du Bois

Benefits Influencer

Play Episode Listen Later Jan 5, 2022 28:27


Ned interviews benefits leader Jessica Du Bois as she shares how any agency can build a successful marketing strategy. She emphasizes building solid connections with clients based on relationship, expertise, and technology. ---------------------------------------------- Hunter! Is the Automated Sales Assistant for Benefits Brokers. Go to agencyleverage.com/pipeline to see how Hunter can work for you.

Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano
Using Systems to Make Business Fun & Easy...Omid Yalie & Samia Bano in Conversation

Survivor to Thriver Show: Transform Your Fear Into Freedom with Samia Bano

Play Episode Listen Later Jan 4, 2022 40:32


In this interview, #BusinessCoach Omid Yalie, shares exactly how you can create #MoreIncome, #MoreImpact & #MoreFreedom in your business with fun and ease by using #SystemsThinking. He shares an enlightening overview of his signature #systems that are built around #scalingsystems for #attractingprospects, converting them to clients and delivering them en-masse...NOTE: Omid has generously offered 2 very special gifts to the listeners of this show!GIFT #1. Just for the FIRST 5 PEOPLE who contact him after listening to this show, Omid, is gifting FREE "Game Plan" sessions. During these sessions, generally reserved only for his paying clients, Omid, (or a member of his team), will show you exactly what you're going to do in the next 100 days for you to add another five to ten thousand to your recurring income, doing whatever you're doing right now. Great or great?!To take advantage of this invaluable offer join his Facebook group now at: https://www.facebook.com/groups/HighIncomeCoach Be sure to listen all the way to the end of this episode for Omid's instructions on how to redeem this offer once you've joined his Facebook groupGIFT #2. For ALL Listeners of this show, go now to https://video.thehighincomecoach.com/cgmDownload for FREE, Omid's workbook on "How To Get 10-15 Clients a month Consistently Starting From Next Week"!Connect with Omid at: www.facebook.com/OmidYalieConnect with Samia at: www.makechangefunandeasy.com

SaaS-Story in the Making
193: Why a Marketing Strategy will Keep You from Being Adrift - with Tyler Garns

SaaS-Story in the Making

Play Episode Listen Later Jan 4, 2022 27:00


EPISODE SUMMARYMarketing can appear complex with all of the tools and strategies that promise to help a business grow. In this episode of SaaS Story in the Making, host Matt Wolach and Founder and CEO of Box Out Marketing, Tyler Garns, talk about how an effective marketing strategy doesn't have to be complicated. Garns shares his expertise on marketing and how businesses can employ simple actions that can lead to their desired results.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No 194., “Why You Don't Have to Be a Marketing Genius to Create an Effective Marketing Strategy.”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Tyler Garns, Founder, and CEO of Box Out Marketing TOP TIPS FROM THIS EPISODEStop Doing What Everyone Else is Doing Start Defining your Strategy through your Business & Pricing ModelHave Fast and Slow TracksEPISODE HIGHLIGHTSBusiness Owners Throw Money at the Marketing ProblemKeep it SimpleTOP QUOTESTyler Garns[02:17] “Most business owners are masters of their craft. They're great at what they do. [But} they're not necessarily marketers. And so what they tend to do is, they just throw money at the marketing problem.”[02:55] “The business owner and the founder– the visionary needs to take some ownership of the marketing strategy, tie it in with their big business vision, and make sure all that stuff's aligned, and then they can delegate appropriately.”[06:24] “You have to define your own land; you have to know that it's the right strategy for your business model. Once you've got all that stuff lined up, then you can go– you can go hard.”[14:07] “We spent money. And did we make money? Or did we lose money? That's the ultimate question. And if you can track that well and be confident in that data, You can go crazy [and] you can grow really fast.” [16:08] “The multi-step, multi-touch attribution stuff doesn't help unless we know the basics– the foundation and where we're at.” Matt Wolach[06:48] “They often drift or grow in circles because they're not doing the right thing at the right time, with the right amount of focus on a particular topic.[03:45] “Most of the deals are done after five follow-ups. So a large majority of people are not following up or doing it very few times.” LEARN MORETo learn more about Tyler Garns and Box Out Marketing, visit https://www.boxoutmarketing.com/tyler-garns/.You can also find Tyler Garns on LinkedIn at: https://www.linkedin.com/in/tylergarns/. For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Connect the Dots Podcast
Why YouTube is SO Hard (and What To Do About It)

Connect the Dots Podcast

Play Episode Listen Later Jan 4, 2022 7:45


Why YouTube is SO hard (and what to do about it) reviews the reasons why most people either don't start a YouTube channel or if they do, why they don't continue creating videos.  In this week's episode I review the top 2 reasons why people DON'T create videos for YouTube as well as how to get past the roadblock in 2022 and beyond.  You can view and download the resources mentioned https://www.vickioneill.com/podcast under Episode #110. 

FINITE: Marketing in B2B Technology Podcast
#85 - ROI: Return On Identity with Paul Campillo, Principle Brand Storyteller at Typeform

FINITE: Marketing in B2B Technology Podcast

Play Episode Listen Later Jan 3, 2022 33:10


It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should attract not only customers but talent, and reveals the three pillars to a meaningful brand. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community Support the show (https://finite.community/)

Marketing and a Mic
How to Find Your Marketing Focus | Episode #69

Marketing and a Mic

Play Episode Listen Later Dec 31, 2021 19:46


This show is about discovering which marketing tactics are best for your business. We're going to walk through all the steps necessary to build the right strategy and share some key questions that will help you find the right marketing focus for your business.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-find-your-marketing-focus/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime-Stamp Notes:[0:08] Welcome to Marketing and a Mic![02:34] Defining Your Marketing Plan[04:44] Analyzing Your Target Audience[06:30] Identifying Pain Points[08:40] Applying The Right Marketing Tactics[12:28] Additional Marketing Options[19:09] That's a Wrap!

You Rock! With Sherri Johnson
Is Solicitation, And Door Knocking an Effective Marketing Strategy l Ep 95

You Rock! With Sherri Johnson

Play Episode Listen Later Dec 31, 2021 7:27


In this episode, we will talk about solitication, and door knockingSo sit back, relax, and enjoy the show!This episode is a clip from my live Q and A session inside of my online learning platform called Sherri Johnson's Playbook!Once a month you can ask me anything that you want in my online group coaching session!For only $99 a month Playbook offers- 24/7 Access to 15+ courses and downloadable content- Online group coaching with me + access to playback recordings- My Goldmine Pipeline™ strategy to create consistent and predictable income- Proven social media, video, and marketing strategies- Downloadable scripts, worksheets, and exercises- One monthly group coaching session with different guest experts- And moreThe best part is there are no long-term contracts or set-up fees!Try out my Playbook for 30 days FREE by visiting www.SherrisFreePlaybook.com!Watch the video version of this on my Youtube page at www.Youtube.com/SherriJohnson.Try out my new online coaching platform Playbook™ for 30 days! Get access to 15 plus courses and a monthly group Q and A coaching session. Get your free trial here https://bit.ly/3hjHvEj.

Coaches Cartel
338. Why Great Content Is Your Best Marketing Strategy Free Training

Coaches Cartel

Play Episode Listen Later Dec 29, 2021 13:14


In today's podcast, I want to talk about content marketing strategies. Listen, I know when you're first starting out online the 'gurus' tell you to set up fancy marketing funnels and start running paid ads, but the truth is, great content is without a doubt the single best way to grow your online fitness business. Great content can help attract leads. Great content can help convert leads into clients. Great content can help retain clients so they stay with you for longer. Take Callum as an example. Callum is able to run a hybrid fitness business model where he consults with clients both in-person and online, which allows him freedom. As Callum will tell you, focusing on content marketing strategies has been fundamental to the success of his online fitness business. Do me a favor - before you start running paid ads and worrying about funnels, develop your content strategy first. It'll be the best investment of time and energy you can make!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Nurture Small Business
Nurture Small Business: A Year In Review

Nurture Small Business

Play Episode Listen Later Dec 28, 2021 18:23


Season 2 has happened to correspond with Year 2 of the Coronavirus pandemic, and what a year it has been! As business owners, we have had to assess and adjust our strategies more rapidly than ever before. Given what has been going on in the world, it comes as no surprise that sales and marketing have become hot-button topics. Listen to a compilation of some of the most insightful pieces of wisdom shared by our incredible guests this year and get ready to cover even more ground in Season 3.

Monetization Nation Podcast
The Basics of Revenue Marketing

Monetization Nation Podcast

Play Episode Listen Later Dec 28, 2021 25:15


Yaagneshwaran Ganesh, popularly known as Yaag, is an award-winning marketer, author, podcaster, and TEDx speaker. He is the director of marketing at Avoma and the podcast host of The ABM Conversations Podcast. He is also a best-selling author of eight books including The Revenue Marketing Book. In today's episode, we're going to discuss revenue marketing and how we can implement it in our businesses.  Read more at: https://monetizationnation.com/blog/the-basics-of-revenue-marketing/

Monetize You
Instagram Marketing Strategy To Optimize, Attract & Convert With Intention + 5 Tips For A Bio That Sells & Brand Pillars!

Monetize You

Play Episode Listen Later Dec 28, 2021 17:38


So you want to monetize your Instagram?? Get ready to take notes!! In today's episode, you'll learn:3 key parts of your sales funnel to optimize for game changing results. How you can create an Instagram profile that stands out using stories and highlight reels.How to write a bio that generates leads (and sales) on autopilot.Instagram algorithm hack + how to make it work for you. How to build your brand pillars so that your ideal clients are the one looking for you. The secret formula I use to generate 3 months content in 30 minutes or less. How you can use social media to build your brand, grow your audience and influence using my 13-paged Instagram marketing guide. MAJOR TAKEAWAY or  ONE ACTION YOU CAN TAKE TODAY:Go take a look at your Instagram bio optimize it and make sure you're highlight reels are organized!LINKS: Find me on Instagram: @jillianleigh.igLike free gifts?

The Shrimp Tank Podcast Atlanta - The Best Entrepreneur Podcast In The Country

John Cristadoro / President & CEO of The Alliance Group John began his career in marketing as a marketing manager for WestsideRentals.com, a web-based home finding service covering southern California.  After just six months, he was promoted to director of marketing.  WRS was eventually acquired by Apartments.com. (more…)

Aww Shift
Alex Brueckman - Making Biz Better

Aww Shift

Play Episode Listen Later Dec 28, 2021 25:21


Once you become the company leader, you are no longer in charge of delivering and producing. You're in charge of coming up with a vision and a strategy that will benefit everyone in your organization. As a leader, learn how to empower those around you and develop that unique vision. Join us in our conversation with Alex Brueckmann to discuss how to find your business vision and foundation. Alex is an entrepreneur, author, and executive coach who specializes in strategy. In Europe and Canada, he created and scaled businesses. He assisted brands and enterprises in achieving significant success. Listen to this episode so that you may begin planning your strategy so you can approach your business in a way that will benefit as we do on this show. Why should we listen to you? [08:23] I don't believe in speaking solely for the sake of saying. I'd be more interested in asking questions and learning more about your life. And perhaps there is some value in that talk for you, and I can assist you in finding certain things through a series of questions. Coaches do exactly that. How did you venture into the realm of business? [09:22] I'm a trained and educated radio journalist. I designed many radio shows and oversaw the news editing team at a radio station, a very different ballgame. However, I recognized at some point that I don't fully understand the world around me. And this is essentially how the business world works. A lot of corporate decisions also have an impact on how politics operates. So I went into business school and began working for one of the world's largest media companies, but this time in the business sector rather than the content producer space. And it was in that atmosphere. I spotted the opportunity from one of the CEOs to work as his strategy manager. Attempting to turn around a rather old business unit that was, let's say, remained stuck in the glory days of the past and had not yet made their way into the future. So that's when I realized how important strategy is. It entails preparing your business and organization for future success and mapping out a path to a specific future state that you write down, commonly referred to as your vision. What are the components that you're thinking of when you start to put together a vision? [11:42] Is it more than just a clever marketing promise. It must be highly understandable, manageable, and measurable. And when you approach the topic of vision, you normally look at it from multiple viewpoints, so let's say you're an entrepreneur, you operate a little business, and you're trying to figure out where it should go in the next. Let's say, two to three years? [12:13] First of all, you must ask yourself, "What is the unique value that I provide to this world that no one else does?" If the value you contribute can address a tangible problem your clients are experiencing, you are already on the correct track. Because if you don't address a real problem in the world that you are uniquely positioned to solve, either you will be replaced or you will eventually run out of clients because there is no demand for what you do. [13:15] There must be passion and intensity in a description that strikes you emotionally, something you truly want to build, something that heats you. Something that includes the people who work with you, so that when you describe where you want this company to go, the people around you say, "Oh, that's pretty, that's very cool." I want to be a part of it. This is something I'd want to see happen. The Marketing Strategy to Bring People In [18:32] Those strategic categories are broken down into actionable operational topics. And one of them is undoubtedly marketing, since people must be aware of it, and you must inform them that it is all about online marketing. Offline marketing is the way to go. It's all about sales and key account development, and each of these factors plays a part. This is essentially where you put your approach into action. That is what you must do. You must comprehend the strategic buckets on which you must concentrate to move your company toward that ambition. Then you break it down into manageable chunks. Then all you have to do is work and finish it. Walking Through the Process [19:56] It has a basic process that I lead them through. Through a framework that I established over time, how the process unfolds varies greatly depending on the maturity level of your firm, its size, whether you're a services company, a product company, or a fully online business. But, at its core, the process aids you in gaining clarity on your method, your mission, and your vision. You can then put the vision down in measurable increments and select which priorities to focus on to get those measurable components closer to the goal. [21:58] I created a document called The Purposeful Strategy Toolkit, which you can access for free by going to my website, Alex, at strategies.com. It's right in front of you. It's the button; click it to download the purposeful strategy toolkit; I'll walk you through it; it's not a three-page nonsense document. This is a functioning document that walks you through it step by step, I believe it's 14 or 15 pages long, with no, no assistance to help you dive into what your business's core is. You set the timeframe based on where you picture your company in the following two or three years. And it truly helps you get to the heart of the matter. It also assists you in prioritizing where you spend your time and money. How much do you get into the headspace of a person? [23:30] Don't do it if you're not serious about launching a business. It's fairly straightforward. If you've ever been disappointed by someone, you know how horrible it feels. Imagine how horrible it feels when you let yourself down. And if you invest your time and money into something, maybe not completely, but maybe you're the type of guy who says, "Yeah, I have this side hustle going on," but you don't. You're either an entrepreneur or a side hustler. Is this something you're serious about? This is a question you must ask yourself. And when you're honest with yourself, it releases a tremendous amount of energy. If you want to enlist everyone's help, You also have the guts. If you want to pull you all into something. And you have the guts to do that. And your ideas are good. You will be successful. What promise did God make to the world when He created you? [29:14] I feel that God's only promise to this man is that he can serve as an example to others that careers are not a straight line, that failing and learning and trying again, giving it your all, will lead to a place where you can be happy. Just don't give up. It's over if you quit. Don't give up. Learn from it. Take it as it comes. Make a decent and right decision for yourself. And I believe it is the only guarantee I can make because my life has been a series of failures, retries, and successes. Key Quotes: [25:57-26:04] From time to time, you need to take that step back and flex that muscle and and work through those questions that help you stay the course. [26:59-27:10] “It's you who decides it's not someone else who does the work for you. So just take it, take what makes sense for you, and apply it and learn as you go.” Learn more about Alex Brueckmann on: Website: https://www.brueckmann.ca/ https://alexthestrategist.com/ Facebook: https://www.facebook.com/BrueckmannExecutiveConsulting Twitter: https://twitter.com/Emuckles

Launch it, Girl
S2S: Crafting A Marketing Strategy That Attracts Premium Clients Consistently - Part 2

Launch it, Girl

Play Episode Listen Later Dec 28, 2021 61:14


We are excited to bring you part 2 of Kinsey's Signature to Seven Mastermind that was recently held.  If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale.  In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything that we do as coaches.  She will share the fundamental principles of marketing and selling to build a thriving coaching business, but also give you some tactical level strategies that you can start implementing today.  Do not miss these highlights: 05:22  - Your offer is the core of your messaging and marketing and the strategies you use to communicate the value of that offer. 11:12 - A look at the different Levels of Value - Implementation, Unification and Communication  22:17 - Marketing is all about how you reach people with your messaging, but it is also about reaching the right people as well. 29:29 - Discovering the different types of investors and their potential 43:49 - The 3 phases of your marketing journey - Captivate Phase, Connection Phase, and Close Phase 49:45  - Creating simple lead generation in Facebook and Instagram  53:22 - How the Facebook Group strategy is working like gangbusters About the Host Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.  She believes that creating a business that's 100% in alignment with SELF is one of the most important things that we can do as women -- because there's an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.  As a wife and a mom of three, family takes priority. And having a business that's ran AROUND her lifestyle is a daily intention of hers.  https://kinseymachos.com/ (https://kinseymachos.com/) Instagram: https://www.instagram.com/kinseymachos/ (@kinseymachos) Facebook: https://www.facebook.com/kinsmachos/ (@kinsmachos) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Feel Good Social Media Marketing Podcast
101 | Finding Balance in Your Marketing Strategy with Lindsay Graves

Feel Good Social Media Marketing Podcast

Play Episode Listen Later Dec 28, 2021 45:25


There's no cut and dry way to market your business on social media. But our brains want yes and no answers for how we should do things. So a lot of times our content ends up coming out a little flat - either sharing tip after tip after tip or just saying “buy from me, buy from me, buy from me” - because that's what we think we're supposed to do. But what's actually attractive to your ideal customers is your perspectives, your mission, your values, and your stories. That's what makes your brand unique and that's what people end up loving about you. And it's a realization that former 1:1 coaching client of mine (and now - founding member of the Feel Good Social Club), Lindsay Graves, has figured out. Check out this episode where she shares how she's learned how to create content for her business in a way that works for her. We talk more about+ Lindsay's story and what she does (It's pretty stinkin' cool, especially if you're a plant person and you live in a high altitude climate) + How you've kind of got to go through this “trying things out” period to find a strategy that works for you+ How to avoid getting distracted by shiny marketing strategies and treat your content creation like a science experiment+ And how your social media strategy is only one part of the marketing puzzle (Or one slice of the pizza, which is actually the metaphor we used in this episode) Connect with Lindsay at fourthstreetfarm.com or on Instagram @fourthstreetfarm!If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!---For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/101---Been struggling to keep ALLL the things of your business organized? Honeybook is my one-stop software to track my projects, clients, invoices and more! Click here to start your FREE TRIAL and snag 50% OFF your first year, if you decide to sign up: feelgoodsocial.com/honeybook---What's your BRAND VIBE on Instagram? I've got a QUIZ for that!With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!TAKE OUR QUIZ HERE: feelgoodsocial.com/quiz

iDigress with Troy Sandidge
Ep 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.

iDigress with Troy Sandidge

Play Episode Listen Later Dec 27, 2021 29:58


Do you charge by the hour or by the project?Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?Honestly, are you making the money, getting the business, generating the leads and opportunities you want?If you hesitated or your answer is no, it might be time to sincerely change some things.In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you  provide value for time or value for results? There is a difference.If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtHear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Garlic Marketing Show
The YouTube Marketing Strategy for Getting Thousands of Views and More Clients with Julie Broad

Garlic Marketing Show

Play Episode Listen Later Dec 27, 2021 26:09


Looking to start a marketing strategy on YouTube but you're overwhelmed by everything you have to do? With the right process, you can easily use YouTube to grow as an authority in your industry and bring potential clients right to your front door. Ian Garlic talks to Julie Broad, the President of Book Launchers, about how she has used YouTube and live streaming to grow in the publishing space. Discover how Julie has gotten hundreds of thousands of views on her channel and how YouTube has become her primary source of business.What You'll Learn:The Two Keys to Creating a Great Non-Fiction BookHow to Use YouTube to Grow in the Publishing SpaceThe YouTube Strategy That Creates 80% of Julie's BusinessHow to Get Massive Engagement Through LivestreamingSeven Simple Steps to Publishing Your BookConnect with Julie:Overcome Your Fear of Writing a Book as a Business OwnerBook LaunchersThe 7 Steps to Plan and Write Your Own BookLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

State of Demand Gen
228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series

State of Demand Gen

Play Episode Listen Later Dec 24, 2021 22:17


Investing in a marketing strategy that reflects what customers actually want from your marketing team is playing the long game. Too many marketing teams are incentivized to play the short game by quickly capturing contact information from people who aren't ready to buy. Instead, you need to put a plan in place to incentivize your team to help you build a long-term demand engine, willingly. In this episode, Chris talks about marketing strategy, how he built a culture that rewards employees for doing demand gen, and the future of B2B marketing. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Paint ED Podcast
Ace Your 2022 Marketing Strategy: Learn Do Grow!

Paint ED Podcast

Play Episode Listen Later Dec 24, 2021 73:28


It's time to start thinking about building or revising your annual marketing plan as we approach 2022. Brandon Pierpont, the founder of Painter Marketing Pros, will reveal unique marketing methods to keep you and your team on track to reach your goals and objectives while also capitalizing on future business prospects in this episode. You can expect to learn: - How to create a holistic painting marketing plan to skyrocket your painting company's growth in 2022. - Mistakes many smaller painting companies make when trying to grow, and how to avoid those costly mistakes. - What KPI's matter most for your painting business, and how to track them. - The systems you need to generate painting sales ON DEMAND, 24/7! Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member

Workpoint News
เปิดเทรนด์ 2022 เศรษฐกิจโลกใหม่ หรือปลาใหญ่จะกินรวบ | TOMORROW

Workpoint News

Play Episode Listen Later Dec 22, 2021 40:38


TOMORROW x Bluebik ชวนสำรวจเทรนด์องค์กรธุรกิจ ที่คาดว่าจะต้องขยับตัวครั้งใหญ่ในปี 2022 เพื่อรองรับการเปลี่ยนแปลงของเศรษฐกิจโลกใหม่ โดยเทรนด์ที่คาดว่าจะเกิดขึ้นมีตั้งแต่เรื่องการต่อสู้ระหว่างบริษัทยักษ์ใหญ่กับบรรดานักดิสรัปต์ ที่เรียกได้ว่าปลาใหญ่อาจจะกินรวบ รวมไปถึงการเกิดขึ้นของโอกาสทางธุรกิจมากมายในโลก Metaverse และกลยุทธ์การ ‘Collaboration' ที่จะแน่นแฟ้นและหลากหลายขึ้นมาก ร่วมพูดคุยกับ - กอหญ้า ไอลดา พิศสุวรรณ | ผู้ดำเนินรายการ - สโรจ เลาหศิริ Head of Marketing Transformation and Marketing Strategy, Bluebik Group PLC.

Shoot the Moon with Revenue Rocket
The Importance of Marketing during an M&A Process

Shoot the Moon with Revenue Rocket

Play Episode Listen Later Dec 21, 2021 24:24


Check out our blog post on The Importance of Marketing during the M&A Process: https://www.revenuerocket.com/the-importance-of-marketing-during-an-ma-process/ 

The Podcast On Podcasting
Ep128: How To Get Your Podcast Ranked?

The Podcast On Podcasting

Play Episode Listen Later Dec 20, 2021 22:35


There are a variety of tools available to assist you in getting your podcast rated on various podcast platforms. Listen to this episode to discover about Adam's 5-3-5 formula, which can help your podcast gain a lot of momentum and start ranking in the top charts.   WHAT TO LISTEN FOR The first five sequential things you need to get your show ranked Marketing strategy for private message campaigns Ways to find your perfect avatar Five essential takeaways for private message campaigns   RESOURCES/LINKS MENTIONED Meetup Facebook LinkedIn   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community. But how did they achieve this? This podcast takes a look at Brewdog's Marketing Strategy, and how they've placed themselves as the market leaders in the craft beer industry. Get the show notes @ https://exposureninja.com/podcast/224 Get a FREE review of your website @ https://exposureninja.com/review/

Dietitian Boss with Libby Rothschild MS, RD, CPT
Dietitian Boss Gemma Gilbert on Mindset Blocks and How to Overcome Them?

Dietitian Boss with Libby Rothschild MS, RD, CPT

Play Episode Listen Later Dec 20, 2021 29:45


In this episode, Dietitian Boss's Director of Operations Sara Lingenfelter with Dietitian Boss Gemma Gilbert talks about the rewards of running your own online dietitian business. What you'll learn from this episode: How to balance family life and business How important to have a clear niche Tips on how to have a good marketing strategy for your online business How to get the confidence to show your face How to overcome the difficulties of the sales process Connect with Gemma: Instagram: @fattyliver.weightloss     Connect with Libby: Instagram: @libbyrothschild  YouTube: Dietitian Boss Are you ready to start your journey? Book a call to learn more about the Dietitian Boss Group Coaching program

The Thoughtful Entrepreneur
1015 - Elevate Your Marketing Strategy with Convert ROI's David Schloss

The Thoughtful Entrepreneur

Play Episode Listen Later Dec 18, 2021 23:51


1015 - Elevate Your Marketing Strategy with Convert ROI's David Schloss

Garlic Marketing Show
The Keys to a Great Partnership Marketing Strategy That Works with Kelly Ground

Garlic Marketing Show

Play Episode Listen Later Dec 17, 2021 31:48


Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how to find the right partner and the keys to a great partnership marketing strategy. What You'll Learn:The Marketing Manager for HSN that Doubled Their Affiliate MarketingUsing Affiliate Marketing for Non eCommerce Brands Best Process for Creating an Affiliate Strategy for Your CompanyThe Keys to a Great Partnership Marketing Strategy That WorksHow to Find the RIGHT Partner for Affiliate MarketingThe Customer Coupon HackConnect with Kelly:Acceleration PartnersLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Local Business Marketing Podcast by  Bruce Irving
Episode #48: The Costanza Method Marketing Strategy

Local Business Marketing Podcast by Bruce Irving

Play Episode Listen Later Dec 16, 2021 34:58


I share our marketing strategy we call "The Costanza Method"   For more podcasts episode or marketing help visit http://www.smartpizzamarketing.com Or https://thebruceirving.com/   Get our pdf of 65 content ideas for your restaurant www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx Editing software Adobe Audition:     Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes Stitcher Radio: http://www.smartpizzamarketing/stitcher   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865   Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing/ Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twitter.com/Irvingmedia Website: http://www.smartpizzamarketing.com/

Designer Discussions
Episode 21 - Developing a Winning Marketing Strategy

Designer Discussions

Play Episode Listen Later Dec 16, 2021 48:18


Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:● You need to build story because authority leads to credibility and visibility.● Everybody creates content, you have to differentiate yourself.● If you want to make money, you'll have to do things that feel uncomfortable.● You have to distribute your content efficiently and effectively.● Position yourself on the right platform for your price point.● Set your big goal first before you do anything.● Lead with the call to action in your sales and lead with what the experience of working with you looks like.● “Frame” it until you make it, don't fake it.● Diversify! If you're a jack of all trades, you are a master of none, but better than a master of one!● Live streaming video (or audio) and email marketing are the most important things to do in 2022.Find more info on Troy here: Quick Links Site: GrowwithTroy.comTwitter: Twitter.com/FindTroyLinkedIn: LinkedIn.com/in/FindTroyPodcast: iDigress.fm

Real Talk With Rob Tavi
ReImagining the Electronics B2B Industry | Real Talk Ft. Lectrix CEO, Graham Kilshaw | Episode 48

Real Talk With Rob Tavi

Play Episode Listen Later Dec 15, 2021 55:47


We have so many great stories untold, we all have them! With each great story comes the experience and insights to make educated decisions contributing to the evolution of our business operations, tools and technologies adopted. Business infrastructure and digital transformation investments are more crucial now than ever as companies explore strengthening their marketing and omni-channel strategy approach to relate to each customer uniquely and improve their experience, but what obstacles contribute to implementation failures and when is the right time to pull the plug? Tune in to this episode of Real Talk with Rob Tavi Ft. Lectrix CEO, Graham Kilshaw and join the conversation as we dig into the reimagining of the electronics B2B industry! Lectrix (formerly ITEM Media) has 40+ years of experience evolving from a publisher of EMI/EMC and Thermal Management media brands to a strategy firm, full-service marketing agency, and online event host dedicated entirely to the B2B electronics industry. They know first-hand how to help ambitious companies achieve success. Want to see the proof, or have a custom request? Check out Lectrix website to learn more! https://lectrixgroup.com/

Simple Pin Podcast: Simple ways to boost your business using Pinterest
#264 – How to Evaluate Your Pinterest Marketing Strategy

Simple Pin Podcast: Simple ways to boost your business using Pinterest

Play Episode Listen Later Dec 15, 2021 17:23


Is your Pinterest marketing serving your business in the way you had hoped? I figured since it's mid-December, it's a great time to talk about how The post #264 – How to Evaluate Your Pinterest Marketing Strategy appeared first on Simple Pin Media®.

Get Real Podcast
#156: Reaching A Decade Of Trials And Triumphs

Get Real Podcast

Play Episode Listen Later Dec 13, 2021 33:10


We are here to celebrate the company's tenth anniversary by reflecting on how it all began, sharing insights on how small businesses should begin and how to maintain a balance between life, family, and business. Tune in to learn how to persevere in getting your business to a decade or longer.   WHAT YOU'LL LEARN FROM THIS EPISODE An essential step in starting your own business Obstacles for small businesses and how to overcome them The benefits of hiring a consultant to assist in running a business Does asking for help make a difference? Marketing strategy to make it to 10 years or more   RESOURCE/LINK FROM THIS EPISODE Scaling To The Next Level MASTERCLASS   CONNECT WITH US: If you need help with anything in real estate, please email: invest@rpcinvest.com Reach Ron: RP Capital Leave podcast reviews and topic suggestions: iTunes Subscribe and get additional info: Get Real Estate Success

Simblified
Nudge Theory And Social Change

Simblified

Play Episode Listen Later Dec 13, 2021 53:41


When Social Purpose Organizations get down to do their work, they sometimes find themselves having to beg people to change. Suman Srivastava, author of 'Don't Beg. Inspire.' begs to differ! Join your Simblified hosts in their conversation with Suman about the book, the principles of nudge theory, and lots of fun and wisdom. Links: Dan Pallota's Ted talk: https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong?language=en "Don't Beg. Inspire." - The book https://linktr.ee/DB.Inspire Follow Suman Srivastava on Twitter & Instagram: https://twitter.com/suman7 https://www.instagram.com/suman_srivastava Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified. A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit and Tony attempt to deconstruct topics with humour (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humour", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go". Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified! You can contact the hosts on: Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltrades Naren: twitter.com/shenoyn / instagram.com/shenoynv Tony: twitter.com/notytony / instagram.com/notytony Srikeit: twitter.com/srikeit / instagram.com/srikeit

Market, Scale, Grow: Facebook Ad Strategy for Teacherpreneurs
55 | Facebook ads as part of your New Year holistic marketing strategy

Market, Scale, Grow: Facebook Ad Strategy for Teacherpreneurs

Play Episode Listen Later Dec 11, 2021 13:31


In this week's Saturday Strategy Session,  I share all about how you can layer ads into your holistic marketing strategy to amplify the work you're doingWe chat about...The three different types of ads I recommend you run to complement your holistic marketing strategy.How to work smarter not harder when you're still a solopreneur and trying to do ALL the marketing thingsThe three most important things to focus on for each piece of your marketingLinks from the EpisodeJOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH ___Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

Feel the Boot - The Science of Startups
63. Focus on the fundamentals to create a marketing strategy for your startup – Tim Fitzpatrick Interview

Feel the Boot - The Science of Startups

Play Episode Listen Later Dec 10, 2021 46:48


Many founders skip the marketing fundamentals and strategic thinking and jump directly to executing on some set of ad-hoc initiatives.Then they wonder why their marketing is not working.While I have done a lot of marketing over the years, it is not my core expertise. So, I interviewed Tim Fitzpatrick with Rialto Marketing, who is an expert.We talked about the fundamentals of marketing strategy and some great tips on implementing them in practice. Table of Contents:Missing the FundamentalsDefining your target customerCrafting the storyCreating a 90 day planWhat to measureThe power of channels LinksTim provided some free resources for you: https://www.rialtomarketing.com/feel-the-boot-the-science-of-startups/Join other Founders for help, advice, and support at the Founders Alliance: https://ftb.bz/AllianceAbout our guest Tim FitzpatrickTim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.Since then, he's had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.

Social Media Secrets with Rachel Pedersen - The Queen of Social Media
13 MARKETING TRENDS (AND PREDICTIONS) FOR 2022- EVERYTHING IS CHANGING

Social Media Secrets with Rachel Pedersen - The Queen of Social Media

Play Episode Listen Later Dec 8, 2021 15:49


You can find everything you need to set yourself up for success and stay up to date on everything from social media to mindset over on my website: www.rachelpedersen.com    Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com   Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now: www.joinsmu.com

Social Media Secrets with Rachel Pedersen - The Queen of Social Media

Let's nerd out and geek out over marketing together!  www.cliqueforlife.com   Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com   Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now: www.joinsmu.com

Monetization Nation Podcast
4 Tips For Your Brand's Credibility Marketing Strategy

Monetization Nation Podcast

Play Episode Listen Later Dec 7, 2021 26:15


Welcome back to another episode with Jill Salzman. In the last episode, we discussed what credibility is and today, we will go over four tips for your brand's credibility marketing strategy.  Read more at: https://monetizationnation.com/blog/4-tips-for-your-brands-credibility-marketing-strategy/

Talking Too Loud with Chris Savage
Shopify's Video Marketing Strategy with Katie Jane Parkes

Talking Too Loud with Chris Savage

Play Episode Listen Later Dec 7, 2021 47:21


During her early years at Shopify, Katie was a producer and started on the enterprise side of things doing everything from webinars and merchant stories to case story videos and product commercials.Links to learn more about Katie:Katie's LinkedInShopify WebsiteFollow us: twitter.com/wistiaSubscribe: wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you! Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Hustle Inspires Hustle
SEO essentials for a successful business ft Ryan Stewart & Alex Quin

Hustle Inspires Hustle

Play Episode Listen Later Dec 6, 2021 34:23


Ryan Stewart is a digital marketing genius and a serial entrepreneur. He is a well-known and established marketing expert with a penchant for scaling online businesses. He has developed processes to escalate business growth and allow owners to step back after realizing the company's potential. Ryan has more than ten years of experience in this industry and has done a lot during this short period of time. He is the founder of The Blueprint Training, an online platform that actively helps over 3,000 industries scale. He is also the founder of Capture & Convert WordPress plugin, and the owner of a successful YouTube channel with more than 1 million organic views. Currently, he is a mentor and teacher and helps businesses scale effectively with the help of the programs he developed for his previous venture WEBRIS. That company scaled to $1.1 million ARR in just 16 months. Ryan now helps other companies follow the same path.Wisdom NuggetsThe marketing potential of authoring a book: The money you make on sales of a book isn't very much usually. However, writing a book can be a huge marketing opportunity. When someone authors a book, it gives them a sense of credibility and trust as being experts in their field and places them in a position of authority. The true return on investment (ROI)The difference between being a business owner and a hustler: It takes a while to truly become a business owner. For Ryan, it was a 15-year journey. Everyone starts off as a hustler that is creating opportunities and grinding daily. The true freedom in entrepreneurship comes when you become a business owner and you have a set of customers that are loyal to you and a company where your direct inputs are not needed for running the everyday operations.Leveraging the power of SEO: Search Engine Optimization (SEO) is the key to success for every business. SEO is what enables you to be easily discoverable online and for people to connect with you. Google now provides guidelines and design formats for how to build your website and establish authority and credibility. When you understand your customers and how they search the web, you can then design content in ways to match their search and make you more discoverable.Information vs Implementation: Information in today's world is a free resource. You can literally find anything you want to know and learn on google. The fact is that most people don't do anything with the information they are provided. Content marketing is powerful because it creates avenues to implement for clients the information and knowledge you provide them. Implementation over information.Podcast Outline[01:15] What's going on everyone [02:00] The SEO Blueprint Handbook[04:11] The marketing ROI of authoring a book[06:59] SEO - Search Engine Optimization[10:24] The process of Value-Driven Content plan[12:57] Ryan sharing his secret sauce to SEO and marketing [16:29] Learning to nurture people with content[17:32] Hey (break)[18:25] How to make your website rank better[19:20] Google recommended webpage designs[22:42] Understanding the intent of content searches[24:23] Building authority through SEO and content[26:40] Understanding consumer behavior when creating content[27:17] The difference between SEO and paid ads[28:54] Solving the pain points of your customers[31:38] Creating and leveraging sales funnelsPower Quotes‘'Information is free. It is the execution that really makes the difference.'' - Ryan Stewart 14:19‘'Content marketing is the core of all service-based businesses.'' - Ryan Stewart 16:58‘'Understanding your customer behaviour and intent is the key to content marketing.'' - Alex Quin 26:40“Advertising is a way to reach people who are not in the market yet. You identify with their problem and you create a solution for them.” - Ryan Stewart 31:06ResourceAlex Quin's InstagramHustle Inspires Hustle AppHustle Inspires Hustle InstagramRyan Stewart's WebsiteRyan Stewart InstagramRyan Stewart LinkedInRyan Stewart YoutubeRyan Stewart TwitterWEBRIS WebsiteThe Blueprint SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stay Paid - A Sales and Marketing Podcast
304 - Solid Advice for Creating Your 2022 Marketing Plan

Stay Paid - A Sales and Marketing Podcast

Play Episode Listen Later Dec 2, 2021 16:45


As you wrap up 2021, you should already be planning your 2022 marketing initiatives—and we're here to help! In this week's Silver Dollar episode, we're explaining how to set your marketing goals, the best place for where you should invest your dollars, and why you need to include direct lead generation and branding strategies in your plan.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE resource: Marketing Revenue Calculator   Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be    0:00     Introduction  0:57     The benefits of having a written marketing plan  1:47     Start with your net income goal  3:32     Identify where your sales come from  4:37     Doing the math  7:22     Where should you be investing your budget  9:20     Why you should start with your goal rather than your budget  10:42   You need to spend money to make money  11:36   The different types of marketing  13:06   Invest time as well as money  16:12   Action Item