Podcasts about marketing strategies

Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot's Inbound 2025.  Mentions HubSpot Inbound https://www.inbound.com/ Aja Frost https://www.linkedin.com/in/ajafrost/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Breeze Assistant https://knowledge.hubspot.com/ai/use-breeze-assistant Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   In today's episode, we have a special guest who does things a little different compared to the rest of us.    Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system.    If you're a seller looking to expand your audience, this episode is just for you!    Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu   Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu.    As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

Video version of this episode can be viewed hereTakeawaysHuman capital is the best asset any company's got.The customer was family to us; it's very personal.Store experience is way under invested in today's environment.Get relevant, and stay relevant without losing your heritage.It's a tale of two halves in retail; careful planning is essential.The world changes all the time; adapt to consumer expectations.There's a lack of ability to plan in the current market.Capitalize your business appropriately for your goals.The inclusive market is complicated but has significant demand.You can't just expand into being a general doctor; specialization is key. Chapters00:00 Michael Kaplan's Journey in Retail and Technology07:40 Understanding the Underserved Customer13:47 Challenges in the Inclusive Size Market19:50 The Future of Inclusive Design25:47 Marketing Evolution in Retail33:50 The Evolution of Retail Strategies34:46 Impact of Tariffs on Retail Planning41:21 The Bifurcation of Retail Success41:48 Historical Perspectives on Retail Changes58:23 Capitalization and Business Strategy58:55 Lightning Round Insights

Fan of networking? Whether you like it or not, you can't deny the power of coming together with the intent to connect, add value and see each other grow. When we put ourselves out there, that is when we feel less lonely, feel more inspired and as a byproduct? Gain great business exposure. This episode of The Content Queen Podcast is all about how to leverage networking for connection in business. Our special guest, Amy Vaughan, owns a global networking group so you know she has a lot of value to share in this space. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she's known for helping brands use research and testing to make smarter marketing decisions.Matt and Haley cover:Why CRO isn't just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don't have massive website traffic, including scrappy testing methods and toolsThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)By the end, you'll have a clearer picture of how to approach CRO as a system, not just a set of tests.Timestamps(00:00) - – Intro (02:09) - – Who is Haley Carpenter (03:09) - – What CRO really means (06:09) - – Research vs. testing explained (10:09) - – Where to start CRO on a website (13:09) - – Testing with limited traffic (17:09) - – Using data for smarter decisions (20:09) - – Building a culture of testing (24:09) - – How to report CRO results (29:09) - – Scrappy tools: Clarity & Hotjar (34:54) - – What B2B can learn from DTC (38:54) - – Why messaging matters more than features (42:54) - – The power of social proof (48:54) - – Common blockers to CRO success (50:54) - – A surprising test result (+7% sales) (52:54) - – Vanity metrics vs. real business outcomes (56:54) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

Episode 184: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners waste months creating courses, coaching programs, or services only to discover there's no market demand when they finally launch. This leads to lost time, money, and momentum that could have been invested in profitable ventures.In this episode, Josiah Ryan teaches us how to validate offers before building them using his "rank and rent" strategy. He explains how to generate traffic first, test market demand by selling leads or affiliate products, and only invest in creating the full offer once you've proven people will actually buy. This approach eliminates the guesswork and ensures your time is spent building something that's guaranteed to sell.About Josiah Ryan: Josiah is a Fractional CMO, marketing strategist, podcast host, and author of the upcoming book “Questions Are Your Weapons”.He first made his mark in digital marketing by launching an SEO agency that helped over 100 business owners scale across dozens of industries—generating well over $50 million in combined client revenue. From high-ticket service businesses to local operators, Josiah developed a reputation for simplifying complex problems and building lean systems that actually convert.After running both his agency and his own high-growth rental business, he launched Competitive Edge Consulting to bring real marketing leadership to founders who are tired of guessing and ready to scale with clarity.Today, Josiah serves as a trusted Fractional CMO for service-based businesses that want to grow without the bloat—offering strategy, structure, and execution without the inflated retainers. He's also the host of the Christian Business Podcast, where he explores the intersection of business, leadership, and faith with raw, practical insight.Connect with Josiah:www.CompEdgeConsulting.com https://www.instagram.com/ChristianBizPodcast/ https://x.com/ChristianBizPod https://open.spotify.com/show/0Q8k55u0WeTC7mepZi9BH8?nd=1&dlsi=69568fd8b0af4573 https://podcasts.apple.com/us/podcast/the-christian-business-podcast-with-josiah-ryan/id1832524666Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this conversation, I dive into the transformative capabilities of GPT-5, highlighting its advanced reasoning and prompt engineering techniques. I share how I've been leveraging these features to unlock new possibilities in business, from using connectors to tap into data to analyzing decisions from multiple perspectives. Along the way, I provide practical examples and encourage listeners to put these techniques into action so they can boost their productivity and effectiveness with AI.The Ultimate GPT-5 Go-To-Market Prompting Toolkit: https://www.aiforrevenue.com/ultimate-gpt-5-go-to-market-prompting-toolkitChapters00:00 Unlocking the Power of GPT-502:43 Advanced Prompt Engineering Techniques03:52 Leveraging Connectors for Enhanced Insights06:02 Agentic Workflow Prompting: Unleashing AI Potential08:26 Practical Applications of AI in Marketing Strategies

We'd love to hear from you. What are your thoughts and questions?In this episode of Streams to Impact, Dr. Allen Lomax interviews Bill Rice, a former Air Force officer turned tech entrepreneur, who shares his journey from military service to mastering lead generation. The conversation explores the evolution of lead generation, the impact of AI on marketing strategies, and insights on scaling businesses for success. Bill emphasizes the importance of understanding consumer behavior and the need for businesses to adapt to technological advancements to thrive in a competitive landscape.Main Points:Scaling doesn't mean hustling harder; it's about leveraging systems.Bill Rice transitioned from military to entrepreneurship through curiosity and opportunity.The early days of the internet shaped lead generation strategies.Lead generation is about understanding consumer behavior and patterns.AI is transforming the way businesses approach lead generation.Consumers prefer to educate themselves before engaging with service providers.The demand for unique and original content is increasing with AI.Skilled trades may see a deficit as technology evolves.Businesses need to focus on relieving pain points for customers.Success in scaling requires understanding market needs and delivering efficiently.Connect with Bill Rice:bill@billrice.comhttps://www.linkedin.com/in/billrice/https://x.com/billricehttps://www.youtube.com/channel/UCybXcF5WUxxwjhefKItztsAhttps://billricestrategy.com/https://kaleidico.com/

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here's why Reddit marketing could be your next big business move OpenAI wants to make a full-length animated movie that isn't AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn't slop Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn's latest analytics upgrade (Post | LinkedIn). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork    

In this episode of the Real Estate Pro Show, host Erika interviews Logan Veer, a successful real estate professional who shares his journey from flipping houses as a teenager to thriving in wholesaling. Logan discusses the importance of consistent marketing, effective property-finding strategies, and the lessons learned from various deals. He emphasizes the significance of networking and building relationships in the real estate industry, as well as his aspirations to scale his business and mentor others in the field.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

On this episode of the Jered Williams Show, Jered and his guest Eddie discuss the marketing strategies they used to grow their pressure washing business, Dudewash, from scratch in just 8 months. They cover the importance of branding, building a strong online presence, utilizing billboards, Facebook ads, and direct mail campaigns to create brand awareness and drive customer calls. Jered also shares the challenges they faced in pricing and selling their services, as they experimented with different sales models to find the right approach for their market. The discussion highlights the complexities of transitioning a service-based business from a traditional to a more on-demand model, and the need to continuously adapt and refine the marketing and sales strategies to meet customer preferences.

FAQ Friday answering the podcasting question of "How Should I Start My Episodes?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Want to follow along with Lauren on Social Media:@goldmangrowshttps://www.goldmangrows.com/SummaryIn this episode, Christa welcomes Lauren from Goldman Grows, a paid ads leader with extensive experience managing multi-million dollar ad budgets. Lauren shares her insights on how creatives can harness Facebook ads to elevate their business to the next level. Together, Christa and Lauren discuss practical strategies and hint at an exciting collaboration in the works. Tune in to learn from Lauren's expertise and discover how to make paid ads a transformative tool for your business.TakeawaysSimplifying Paid Ads: Lauren shares how paid ads can be straightforward and cost-effective, debunking common myths.Solid Offer Foundation: Ensure your offer is strong and engaging before investing in paid ads to maximize effectiveness.Precision Targeting: Utilize ads manager for precise audience targeting, rather than relying on post boosting.Building an Ecosystem: Integrate ads with organic content to create a cohesive marketing strategy that enhances brand exposure.Long-term Strategy: Approach paid ads as a long-term investment rather than a quick solution for immediate results.Investing in Growth: Embrace the mindset of investing in ads as a pathway to personal and professional development.Exciting Collaboration: Christa and Lauren hint at a future collaboration designed to help creatives and photographers scale their businesses.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman.We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy!00:00 Introduction & Career Journey03:11 The Importance of Operations in Demand Gen07:11 Customer-centric Growth Strategies15:33 Leveraging AI for Customer Success20:07 Attribution & Team Collaboration24:38 The Role of Brand in Marketing27:49 Product Marketing & Market Influence32:40 Defining Ideal Customer Profiles38:30 Marketing Strategies for AI Products39:24 Final Thoughts

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1807: Jeff Goins explains why the most effective marketing strategy isn't about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters. Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/ Quotes to ponder: “The best marketing strategy is to care.” “Marketing is not about getting attention. It's about earning trust.” “When you care, people feel it. And when they feel it, they respond.” Episode references: Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072 Learn more about your ad choices. Visit megaphone.fm/adchoices

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

In this episode of the Investor Fuel podcast, host Michelle Kesil interviews Art Thompson, founder of Common Sense Real Estate 101. Art discusses his innovative approach to real estate, focusing on reducing commission costs for sellers while maximizing equity retention. He shares insights on the current market challenges in Phoenix, strategies for differentiating himself from other agents, and the importance of consumer education. Art emphasizes the need for real estate professionals to adapt and innovate in a saturated market, aiming for significant growth in his business.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of the Investor Fuel Podcast, host Michelle Kesil interviews Jamie Davis, a former teacher turned real estate investor. Jamie shares his journey from education to investing, discussing his first deals, marketing strategies, and the importance of mentorship and support systems. He emphasizes the need for balance between business and family life while building relationships in the industry. Jamie's story is one of growth, learning, and the power of connecting with others in the real estate space.     Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy  The difference between "specific" and "niche"  How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling  Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me:  Website Join our email list! Instagram Pinterest Related Episodes:  Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.Dave and Chris also cover:The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps(00:53) - - Intro to Chris Walker (03:49) - - Managing different perspectives on social media (08:21) - - The ROI of podcasts and social media engagement (13:44) - - Why real-time feedback loops are valuable (19:19) - - Shifting from "growth at all costs" to sustainable growth (25:09) - - Rethinking marketing measurement and ROI (33:04) - - Splitting marketing teams: strategy vs. pipeline creation (40:09) - - How AI is reshaping B2B marketing teams (48:14) - - Chris's approach to creativity and focus (52:59) - - Predictions for the future of B2B marketing (54:37) - - Outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Episode 183: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners struggle with getting in front of their ideal audience and staying in front of them long enough to build the trust needed to make sales. Without a proper system, entrepreneurs often resort to time-consuming tactics like DMing prospects or manually following up, which leads to burnout and inconsistent revenue.In this episode, Todd and Leah teach us how to build an automated lead generation funnel that attracts buyers and nurtures them effectively. They explain the "7-11-4 rule", how to create irresistible lead magnets that don't raise resistance, and the critical importance of having a clear next step after someone opts-in to keep prospects engaged in your nurturing system.Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of the Real Estate Pro Show, host Erika speaks with Hilary Billings, founder of Attentioneers, about the science of attention in content creation. Hilary shares her unique journey from a travel blogger to a successful content creator and personal branding strategist. She emphasizes the importance of capturing attention, sparking emotion, and maintaining authenticity in content. Hilary also discusses how to measure success through watch time and the significance of social media in the real estate industry, especially with the upcoming influence of Gen Z consumers. The conversation concludes with Hilary's plans for expanding her impact through workshops and training.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Today I'm sitting down with one of my long-term clients and friends, Meg Mosher, a lifestyle family photographer out of New York who has been in business for over 10 years. We're diving into her unexpected journey from engineering into photography, her early experiments with Google Ads, and her renewed passion for documentary family sessions.In this episode, Meg shares how she transitioned from portraits to documentary, why backyard sessions became such a hit, and the lessons she learned about balancing lifestyle and documentary work in her business.Find It Quickly00:27 - Meet Meg 01:01 - Meg's Journey into Photography02:35 - Early Challenges and Learning Experiences04:48 - The Role of Google Ads in Meg's Business07:34 - Transition to Documentary Photography08:19 - Backyard Sessions: Capturing Childhood Memories14:10 - Planning and Executing Documentary Sessions18:25 - Overcoming Initial Fears in Family Photography19:50 - The Joys and Challenges of Day-in-the-Life Sessions24:04 - Balancing Lifestyle and Documentary Photography26:52 - Marketing Strategies for Seasonal Sessions32:03 - Building a Portfolio and Setting PricesConnect with Megmegmosher.cominstagram.com/megmosherphoto

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:Why so many AV dealers struggle to develop a clear marketing strategyCommon mistakes like copying competitors or rushing ROI expectationsAnd How to build a balanced, long-term marketing plan that actually drives resultsWhether you're overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.Let's dive in—here's Automation Unplugged with Kat Wheeler and Ellie O'Hara. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Alan Cross and explore the evolution of the music industry, particularly in the context of technological advancements and the rise of AI. They discuss the challenges faced by new artists in a saturated market, the importance of mental and physical availability in marketing, and how nostalgia influences modern music. The conversation also touches on strategies for breaking through in the industry and the future of music in an AI-driven landscape.Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysAI is transforming the music industry in unprecedented ways.The shift from albums to singles has changed how music is consumed.New artists face immense competition in a crowded market.Mental and physical availability are crucial for marketing success.Nostalgia can be a powerful tool for modern artists.Breaking through requires innovative marketing strategies.The music industry is constantly evolving with technology.Artists today compete with both contemporary and historical figures.Understanding audience engagement is key for new artists.The future of music will be shaped by AI and digital platforms.Chapters:00:00 The Evolution of Music and Technology02:26 Navigating the Modern Music Landscape05:03 The Role of AI in Music Creation07:28 Marketing Strategies for Artists09:52 Nostalgia and Its Impact on Music12:34 The Future of Music Consumption

“Moms buy everything.” From Gatorade to SUVs, they drive 85% of purchases. Time for marketers to wake up. Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on marketing to moms, she is also a leading voice in influencer engagement. Named by Ad Age as “One of the Must-Follow Women on Social Media,” she is an award-winning author, talk show host, international keynote speaker, and CEO of BSM Media. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Email Jasravee at jasravee@gmail.com

In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.

On today's episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Gregory Elfrink, Head of Marketing at Empire Flippers. If you're not familiar, Empire Flippers is the largest curated marketplace for buying and selling online businesses, from content sites and SaaS companies to e-commerce stores and agencies.Greg's story is anything but traditional. He started out as an oil rig worker in Alaska before teaching himself internet marketing. That path eventually led him to Empire Flippers, where he's been since the early days, helping grow the company into a major player in the digital M&A world.In this conversation, Greg shares what he's learned about marketing and storytelling, why empathy is at the heart of good copywriting, and how reading fiction can make you a better marketer.He also walks through the process of selling a business, what the vetting looks like, how valuations are set, and why timing matters more than people think. His advice on selling during growth instead of waiting until you've peaked is a perspective many entrepreneurs need to hear.Listeners will also get Greg's take on the impact of AI on SEO, the types of businesses buyers are looking for today, and why control over customer data and marketing channels is becoming more important than ever.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Gregory Elfrink, Director of Marketing at Empire FlippersGregory Elfrink's LinkedIn | Empire FlippersWatch the full Youtube video here:https://youtu.be/OAO7AbV0C88Takeaways:Greg Elfrink's journey from oil rig worker to marketing head.The importance of storytelling in marketing and copywriting.Empathy is crucial for understanding customer needs.Utilizing data can enhance content marketing effectiveness.SEO has become a risky endeavor in the current landscape.Sellers often overvalue their businesses due to emotional equity.Buyers seek businesses with full control of marketing funnels.Double-sided marketplaces present unique marketing challenges.Understanding buyer demographics is key to successful transactions.Selling during growth phases can yield better valuations.Chapters:00:00 Introduction to Greg Elfrink and Empire Flippers02:46 The Journey from Oil Rig to Marketing05:43 The Power of Storytelling in Marketing08:31 Marketing Strategies and Data Utilization11:19 Understanding the Seller Onboarding Process14:10 Valuation Insights and Seller Expectations17:03 Navigating the M&A Landscape19:49 Common Mistakes Sellers Make22:37 Buyer Dynamics and Market Trends25:32 The Role of Brokers in M&A28:29 Marketing in a Double-Sided Marketplace31:15 Conclusion and Future Opportunities

Well here we are with episode #666. In this episode:Everything you see, hear, experience, etc. has an effect on youThe influence of group-thinkBuilding up mental fortitude before receiving future blessingsDive into the YIELD Deeply Newsletter: https://dallincandland.substack.com/Silksong's Marketing Strategy is No Marketing - https://www.youtube.com/watch?v=Qw-0_OyQ_q4Thomas Frank's Video About Goals: https://www.youtube.com/watch?v=5eipUK1N160&ab_channel=ThomasFrankStardew Valley Development Story: https://www.youtube.com/watch?v=4-k6j9g5Hzk&ab_channel=ThatGuyGlenDaily Silksong News: https://www.youtube.com/@DailySilksongNewsTime Stamps:Focusing on your field of life and not getting distractedPerks of doing well in each season9:24 - Locking yourself OUT from the world12:08 - Being in Development Heaven Over Development Hell15:41 - You're on Your Own Journey21:57 - Your Growth is NOT InvisibleSupport the show

Do you ever feel awkward trying to sell your coaching or digital offers through podcasting? You're not alone. Many solopreneurs struggle with how to guide listeners toward paid offers without sounding pushy or salesy. In this episode, you'll learn 3 subtle selling strategies that feel natural, build trust with your audience, and turn listeners into paying clients. No sleazy tactics or awkward pitches...just simple podcasting shifts that help you serve generously while confidently guiding your audience to the next step.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Thanks for joining us! Please subscribe to our channel! Want more?Join 50,000 other smart execs getting 1 free daily marketing tip from Max here: https://bit.ly/463NoABLearn more about Max here: https://bit.ly/44pTVEGLearn more about Logan here: http://bit.ly/3TzRPf5Learn more about Max's Team here: https://bit.ly/4kyNQuqLearn more about Logan's agency here: https://bit.ly/3GDbhogHave questions or topics? DM Max on twitter https://bit.ly/44rWTZm

AI marketing strategies are changing the game for CMOs, agencies, and digital leaders — and in this episode, Tim Peters, CMO of Guideline AI breaks down what's working in 2025 and what's coming next.From managing advertising spend data to leveraging artificial intelligence in advertising, Tim shares decades of experience in B2B marketing, working with startups, global brands, and everything in between.If you're a CMO, founder, or agency owner searching for answers to:“Where should I spend my ad budget next year?”“How do I scale faster without hiring more?”“Which content channels are worth investing in?”“How do I use AI in my sales and marketing efforts?”…this episode delivers clear, insightful, and actionable answers.

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.Dave and Gurdeep cover:The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack's team structure and how they plan for growthTimestamps(00:00) - - Intro to Gurdeep (06:51) - - Brand and Audience Marketing (08:03) - - How the Role of Demand Gen is Changing (12:13) - - Brand and Reputation > Lead Generation (17:03) - - How Contentstack is Doing Demand Gen (19:41) - - How to Create Urgency to Win Sales Deals (21:22) - - Making a Good Offer in B2B Marketing (22:38) - - Why Being Bold and Taking Risks is Important in Marketing (28:57) - - Selling Your Vision to Leadership (31:38) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:21) - - Team Structure at Contentstack (41:19) - - Running Marketing and Operating a High-Performing Team (43:35) - - Setting Effective Annual Plans (45:50) - - AI's Role in Marketing (49:24) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Episode 182: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners struggle with the constant grind of trading time for money, spending countless hours on sales calls and content creation while barely breaking even financially. This exhausting cycle leaves entrepreneurs feeling trapped and wondering if they'll ever achieve the freedom they started their business to gain.In this episode, Brandon and Michelle Barber teach us how to break free from this pattern using their proven offer formula that generated over $10 million in sales. They share their system for creating low-ticket entry offers that naturally lead to high-ticket programs, how to sell directly through masterclasses without endless sales calls, and the specific strategies they use for driving traffic through podcast guesting, email marketing, and relationship building.Grab Brandon & Michelle's FREE Online Course: https://brandonbarbercoaching.com/connections/Connect with Brandon & Michelle:https://brandonbarbercoaching.com/ https://www.facebook.com/brandonbarbercoaching/ https://www.instagram.com/brandonbarbercoaching/ https://www.tiktok.com/@brandonbarbercoachingWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of the Fact or Fantasy Podcast, hosts Chase Brown and Kyle, along with guest Jordan Sheinfeld, delve into the world of horror screenwriting, focusing on their experiences with the screenplay 'Nine Kinds of Hell' and the recent film 'Weapons.' They discuss the creative process, challenges faced in writing horror, and the intersection of horror and fantasy. The conversation explores themes of grief, trauma, and societal issues reflected in horror storytelling, as well as the impact of marketing on the success of films. The hosts share personal connections to the stories and the balance of humor and horror in storytelling, culminating in a rich discussion about the messages conveyed in 'Weapons.' In this conversation, the hosts delve into the multifaceted themes of a horror film, exploring the emotional impact of parenthood, the blending of genres, character development, and the significance of humor within horror. They discuss the various perspectives of characters, the dynamics of class within the narrative, and the reveal of the antagonist. The conversation also touches on the implications of nightmares, theories of time and reality, and concludes with reflections on the film's ending and its emotional resonance. Takeaways The horror genre allows for deep exploration of societal issues. Writing a screenplay is a challenging yet rewarding process. Nightmares can serve as powerful inspiration for storytelling. Character development is crucial in horror narratives. The intersection of horror and fantasy can create unique storytelling experiences. Themes of grief and trauma resonate strongly in horror films. Marketing plays a significant role in a film's success. Audience reactions can vary widely, influencing interpretations of the film. Personal experiences of the creator can shape the narrative. The balance of humor and horror can enhance storytelling. The emotional weight of parenthood can deeply affect one's perception of horror. Humor can serve as a counterbalance to the tension in horror films. Character development is crucial for audience engagement and empathy. Class dynamics play a significant role in shaping the narrative and character interactions. The reveal of the antagonist can shift the tone and direction of the story. Nightmares may symbolize deeper emotional struggles and connections. Theories of time and reality can enhance the thematic depth of a film. The ending of a film can leave a lasting impact on the audience's emotional state. Exploring different perspectives can enrich the viewing experience. The blending of genres can create a unique and compelling narrative. Titles Exploring the Depths of Horror From Nightmares to Screenplays Sound Bites "This is our sweet spot." "The story came from a nightmare." "Every clown is frowning inside." Chapters 00:00 Introduction to Horror Screenwriting Journey 03:05 The Creative Process Behind 'Nine Kinds of Hell' 05:46 Challenges of Writing a Feature-Length Horror Screenplay 07:54 Nightmares as Inspiration for Horror Stories 10:32 Character Development and Storytelling Techniques 12:35 The Intersection of Horror and Society 14:46 Exploring 'Weapons': A Modern Horror Tale 17:20 The Dark Fairy Tale Elements in 'Weapons' 19:54 Plot Overview and Key Themes of 'Weapons' 22:29 The Success of 'Weapons' and Audience Reception 25:15 Marketing Strategies and Their Impact on Film Success 27:21 Themes of Grief and Innocence in 'Weapons' 35:15 Exploring Themes of Innocence and Violence 37:48 The Failure of Adults and Hidden Evils 42:21 Grief and Human Emotion in Storytelling 45:50 Subjectivity in Film and Personal Interpretation 49:57 Character Perspectives and Development 57:44 The Role of Humor in Horror 01:03:11 Class Dynamics and Community Responses 01:11:17 Character Development and Foreshadowing 01:11:58 The Reveal of the Antagonist 01:12:41 Impact of Early Villain Reveal 01:15:00 Body Horror and Its Significance 01:18:06 Nightmares and Their Connection 01:22:30 Theories on Reality and Dreams 01:23:50 Exploring Quantum Connections 01:26:48 Rating the Film 01:31:59 The Satisfying Ending 01:38:12 Bittersweet Resolutions and Themes 01:40:59 Fact or Fantasy theme with dragon  

Ted Miller III, renowned business strategist and co-creator of Business Mastery TM3 with Tony Robbins and Chet Holmes joins Mike Abramowitz on this episode of The Better Than Rich Show to share decades of wisdom from working with over 25,000 entrepreneurs. Ted is known for helping service-based business owners build scalable systems, create rockstar teams, and skyrocket revenue through expert sales strategies. Ted reveals how blue-collar business owners can scale into multi-million-dollar operations using better sales systems, smarter hiring processes, and powerful strategic marketing.Whether you're stuck at 1–3 million or just getting your business off the ground, Ted delivers actionable frameworks around:Turning technicians into sales expertsBuilding a sales process that sells itselfHiring A-players using rejection psychologyCreating irresistible marketing using a 30-point copywriting formulaShifting from “I have to” to “I get to” in your businessPerfect for the blue-collar entrepreneur ready to implement white-collar systems.Key Takeaways:How to design a sales process any technician can followThe two traits every A-player hire must haveWhy most marketing messages fail — and how to fix yoursHow to create a business that thrives without youThe difference between confidence and compassion in leadershipResources Mentioned:Ultimate Sales Machine by Chet HolmesInfluence by Robert CialdiniSeller to Stellar by Jordan Winar30-point Marketing Recipe – email Ted at tedmiller@tedmiller3.comConnect with Ted on LinkedIn: linkedin.com/in/tedmiller3

Send us a textTrump's push to reschedule marijuana could accidentally trigger the biggest green rush in U.S. history — or create a total regulatory mess. This week on Cannabis Legalization News, we break down what's really happening with Schedule III, what it means for cannabis businesses, and why the stakes couldn't be higher.

When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can't Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won't fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don't want to miss.

In this episode, I dive deep into how artificial intelligence is completely transforming the way we approach veterinary marketing, especially when it comes to understanding and connecting with our clients. I'll walk you through why AI's ability to “know” your clients—sometimes even better than you do—means that the days of generic, broad-based marketing are over. Instead, I'll show you how to create detailed client avatars and use them to build hyper-targeted content that truly resonates, helping your practice stand out in a crowded digital landscape. We'll break down the step-by-step process for defining what you want your practice to be known for, building nuanced client avatars that go way beyond simple demographics, and organizing your marketing into strategic content buckets that map to your clients' real-life journeys. I'll share practical examples, like how to turn a generic “senior pet owner” into a fully fleshed-out persona—think Mary, the retired teacher who just wants her dog Buddy to be comfortable in his golden years. Plus, I'll show you how to craft irresistible offers that speak directly to your clients' needs, fears, and aspirations, making your marketing not just effective, but genuinely meaningful. Finally, I'll explain how to leverage AI and social algorithms to your advantage, ensuring your content and ads reach the right people with the right message at the right time. You'll get actionable tips for monitoring your results, refining your avatars, and staying ahead of the curve as AI continues to evolve. If you're ready to future-proof your veterinary marketing and build a practice that truly connects with clients, this episode is packed with insights, strategies, and resources—including a downloadable PDF guide to help you put everything into action.

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.

In this conversation, Tommy Mello and Ryan Lee discuss the essential elements of business success, including the importance of mindset, pricing strategies, and building a strong team. They explore the challenges of partnerships, the significance of intentional living, and the need for effective marketing strategies. The discussion emphasizes learning from mistakes, the role of systems in business, and the impact of leadership on company culture. They also touch on financial strategies for sustainable growth and the importance of continuous learning and networking in the business landscape.   00:00 Setting the Stage for Success 03:03 Intentional Living and Business Growth 05:51 The Importance of Mindset in Business 08:58 Navigating Partnerships and Family in Business 12:06 The Power of Pricing and Value 14:49 Building a Winning Team and Culture 17:45 Marketing Strategies for Growth 20:36 Learning from Mistakes and Failures 23:32 The Role of Systems and Processes 26:31 The Impact of Leadership on Business 29:51 Financial Strategies for Sustainable Growth 32:37 The Importance of Continuous Learning 35:24 Building Relationships and Networking 38:27 The Future of Business and Innovation 41:28 Final Thoughts and Key Takeaways