Podcasts about marketing strategies

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.Strategies Covered:Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.

If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of Animalz, Devin argues for a "human-centered" reset, moving away from keyword-stuffing and toward community-driven growth. Sharing insights from her new book, "B2B Content Marketing Strategy," Devin details how to align message, messenger, and channel. Learn how to develop living profiles and "CEO-proof" your strategy to earn executive buy-in.

Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I'm sharing the 7 essential elements of a podcasting name that actually help you get discovered. You'll learn why the name of your show might be sabotaging your growth, how to name (or rename) your podcast with clarity and confidence, and the secret to making sure your show actually gets found by the right people.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.Chapters00:00 Introduction to Erik Huberman and Hawke Media02:21 The Evolution of Hawke Media and Its Niche07:15 Choosing Clients and Building Relationships11:29 Marketing Strategies and the Role of AI22:11 Current Market Trends and Predictions for E-commerce25:25 Closing Thoughts and Shameless Plug

Summary In this episode of Goals Do Come True, Doug Bennett interviews Behdad Jamshidi, who shares his journey from engineering to entrepreneurship and marketing. Behdad discusses the importance of setting goals, building relationships, and understanding the dynamics of entrepreneurship. He emphasizes the need for self-awareness in human connections and offers insights into effective marketing strategies. The conversation also touches on the challenges of balancing multiple roles and the significance of adapting goals as circumstances change. Behdad's future aspirations include speaking engagements and sharing his knowledge on human connection. Takeaways Behdad transitioned from engineering to marketing to bridge the gap between businesses and marketing agencies. He initially set a goal to earn $10,000 a month but faced challenges in achieving it. After three years, he adjusted his goal and successfully 10x his business revenue. Building relationships and networking played a crucial role in his business growth. Understanding oneself is key to forming deeper human connections. The ladder of entrepreneurship involves moving from solopreneur to managing a team. Goals should guide you but can be adjusted as opportunities arise. Effective marketing requires a multi-channel approach and building credibility. Automation and outsourcing can significantly save time and increase efficiency. Behdad aims to share his insights on human connection through speaking engagements. Get In Touch with Behdad LinkedIn - https://www.linkedin.com/in/behdadjamshidi/ Website - https://cjammarketing.com/ Chapters 00:00 Introduction to Goals and Marketing Connections 01:59 The Journey from Engineering to Marketing 04:27 The Turning Point: From Side Hustle to Full-Time 09:23 Understanding the Entrepreneurial Ladder 13:03 The Importance of Enjoying the Process 14:21 Setting Big Goals and Human Connection 16:27 Building Deep Connections in Less Than 10 Minutes 23:43 Building a Speaking Network 28:56 Marketing Strategies for Growth 38:06 Goal Setting Insights VALUABLE RESOURCES Website: http://dougbennett.co.uk Email: doug@dougbennett.co.uk LinkedIn: https://www.linkedin.com/in/financialdoug Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Episode 200: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI and other market disruptors are making your ideal clients question whether they really need your expertise—leaving you stuck with more objections and fewer sales.In this episode, learn how to position yourself as irreplaceable in your market by addressing these disruptors head-on in your messaging. You'll learn why AI can't replace lived human experience, how to build a personal brand people trust, and the proven marketing fundamentals that will keep your business thriving in 2026 regardless of what new competitors emerge.Learn about “depositioning” here: https://digitaltrailblazer.com/the-key-to-attracting-people-who-buy-now-and-dominating-your-market-with-marty-marion/Book a Call with us Here: https://join.digitaltrailblazer.com/free-biz-evalWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of That Entrepreneur Show, host Vincent A. Lanci welcomes a panel of entrepreneurs to discuss their experiences, insights, and strategies for success. The conversation covers a range of topics, including the importance of market immersion, the benefits of podcasting and media presence, health and wellness tips for entrepreneurs, effective marketing strategies, and lessons learned in entrepreneurship. Each guest shares their unique perspectives and advice, emphasizing the value of relationships, credibility, and personal growth in the entrepreneurial journey.As you listen:  00:00 Introduction and Guest Introductions 01:58 Lessons from Market Immersion 03:31 The Power of Podcasting in Business 05:29 Building Credibility through Media and Books 07:22 Health and Wellness Tips for Entrepreneurs 09:14 Marketing Strategies for Startups 10:10 Lessons Learned in Entrepreneurship 13:00 Shoutouts to Fellow Entrepreneurs 17:15 Goals for the New Year 20:11 Final Thoughts and Last Words"You just create it." "Start by starting. Just start." "You have to have that inner drive."

Send us a textMarketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today's landscape.What You'll Learn[00:00] Why the traditional marketing funnel is outdated[01:32] How the marketing theme park reflects modern buying behavior[02:28] What it actually means to stand out in a crowded market[04:44] Why transparent pricing builds trust faster[07:05] How word-of-mouth still cuts through digital noise[08:59] Why experience now drives conversions[09:29] How to capture attention in a short attention economy[21:46] Why customers need multiple ways to buy from youKey TakeawaysVisibility alone no longer convertsDifferentiation matters more than perfectionClear pricing builds confidenceSmall experience upgrades create big impactAttention is earned in secondsSimplicity increases salesCustomers choose their own buying pathGuest BioBecca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK's leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.Links and ResourcesGet Tickets for Wedding Pros Live in London or Ireland in March of 2026!Follow Becca Pountney on InstagramBecca's Podcast: Wedding Pros Who Are Ready to GrowWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he's helping entrepreneurs stop chasing cold leads and start building real relationships that convert.What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he's spotlighting entrepreneurs who are marketing the right way — with purpose and heart.In this episode, Jennie and Billy discuss:Billy's origin story and community-based marketingThe warm marketing framework for relationship-first growthReferrals versus paid advertising and common marketing mistakesThe Live Local Marketing ecosystem of supports and resourcesKey Takeaways:Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.Warm marketing is learnable and repeatable. Billy's warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling."If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." —  Billy SammonsFree Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/Connect with Billy Sammons:LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

If you're trying to choose a price for your offer and it feels like throwing a dart blindfolded—you're not alone. This episode gives you a 2 Step System designed from a grounded, experienced perspective that'll help you set a price you and your leads feel good about.This solo episode is a mini-masterclass in pricing psychology, offer creation for service based businesses and online entrepreneurs, and the art of choosing a number that feels good and sells well.We'll cover:Why resentment is a bigger threat than overpricingThe real reason your clients say “it's too expensive” (hint: it's not your price)What to consider before you even think about scalingWhy you should never lead with the priceMarketing, business, entrepreneurship, and social media are all touched on in this honest and tactical episode.Wondering how do you price a new offer to SELL? Service providers and online entrepreneurs who are about to launch a new offer and are spinning out about the “right” price to charge need to listen to this one.

If you've ever wondered how to build a week of marketing that prints $100K in sales, this episode is for you.   Savannah takes you behind the scenes as she builds her real marketing plan for next week — a strategy she already knows will generate at least $100,000. You'll hear her walk through data pulls, content ideation, messaging decisions, and the exact steps she uses to turn insight into revenue. How Savannah uses data to guide content + sales Real-time content ideation + messaging refinement How to build a week that predictably drives $100K+ Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway.   marketing strategy, content planning, revenue growth, sales systems, data-driven marketing, $100K weeks

The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals. TAKEAWAYS Marketing is often seen as the key to practice growth. Creating joy and hope in marketing can attract patients. Selling benefits rather than procedures is crucial for patient engagement. Understanding patient psychology can enhance treatment acceptance. Existing patients can be a valuable source of referrals. Underpriced attention in marketing can lead to better patient acquisition. AI is set to revolutionize the dental industry in the coming years. Having a clear process can improve patient experience and satisfaction. The psychology of success is essential for achieving business goals. Continuous improvement and adaptation are necessary for success in dentistry. CHAPTERS 00:00 The Role of Marketing in Dentistry 05:07 Creating Joy and Hope in Marketing 10:07 Selling Benefits Over Procedures 15:13 The Importance of Understanding Patient Needs 19:59 Seeking Underpriced Attention in Marketing 28:48 Maximizing Online Presence through Reviews and SEO 30:08 The Shift Towards Long-Form Content and Video Engagement 31:43 The Impact of AI on Business and Patient Care 33:10 Navigating the Future of Dentistry with AI 35:08 The Importance of Marketing Strategies and Underpriced Attention 39:16 Leveraging Existing Patients for Growth 41:46 The Power of Asking for Referrals and Retention 43:38 Communicating Services Effectively to Patients 44:18 Creating a Clear Process for Patient Care 46:58 The Role of Psychology in Business Success 55:32 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind  

 You've probably tried marketing the promised quick wins, only to end up back at square one, six months later. The fastest path to results isn't another quick fix. It's building the right foundation so you never have to start over again. That's what I'm going to break down in today's episode. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

FAQ Friday answering the podcasting question of "Which Is the Best Podcast Hosting Platform?"Resources Mentioned:Buzzsprout Affiliate Link (save $20!): www.ThePodcastTeacher.com/buzzsproutTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode of Inspire to Lead, host Talia Mashiach sits down with Chayale Kaufman, founder of the Jewish Content Network and Consult Write Media. Chayale shares her remarkable journey from her early days in print media to becoming a trailblazer in digital marketing and nonprofit strategy. Discover how she built two thriving companies, the sacrifices and grit required for true success, and the unique challenges and triumphs of women in leadership. 01:30 – Chayale's Early Career and Founding Her Companies 06:00 – What Makes Consult Right Media Unique 10:00 – The Power of Personal Branding 14:00 – Marketing Strategies for Businesses and Nonprofits 20:00 – Lessons from 15 Years in Print and Digital Media 25:00 – The Role of Grit and Sacrifice in Success 30:00 – Women, Leadership, and the Value of Mentorship 36:00 – Navigating Partnerships and Financial Confidence 42:00 – The Impact of AI on Marketing 48:00 – Balancing Family, Business, and Personal Growth 54:00 – Overcoming Guilt and Embracing Support 1:00:00 – Chayale's Superpower: Tenacity and Moving Forward 1:05:00 – Advice for Aspiring Entrepreneurs 1:10:00 – Final Reflections and Takeaways   Guest Description: Chayale Kaufman is the founder and CEO of the Jewish Content Network and Consult Write Media, two innovative agencies specializing in digital and print marketing, PR, and strategic communications for businesses and nonprofits. With over 15 years of experience in the industry, Chayale is recognized for her expertise in campaign strategy, branding, and her deep commitment to helping organizations amplify their impact. She is a passionate leader, mentor, and advocate for women in business, known for her authenticity, creativity, and relentless drive to make a difference in the Jewish community and beyond.

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Podcasting in 2026 isn't just a good idea…it's a golden opportunity! Whether you've been toying with the idea or already have a mic collecting dust, this episode is your wake-up call. I'll share 3 compelling reasons why NOW is the time to hit record, supported by fresh data, real talk about AI fatigue, and powerful insights for your brand growth. If you've been waiting for the right time... this is it!Resources Mentioned:The Infinite Dial 2025Blogging WizardGlobal Media InsightTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 199: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeStruggling to grow an engaged audience organically means failed launches and inconsistent revenue in your business. Without a steady stream of warm leads staying connected to you, every launch feels like starting from scratch.In this episode, Katie Patterson teaches us how to rapidly grow a massive Facebook community without paid ads by focusing on your audience (not yourself), using strategic keyword optimization to get discovered, and implementing a proven growth-engagement-sales cycle that turns members into buyers.She shares how to balance value-driven engagement with strategic promotions, so you build genuine community while consistently generating sales.About Katie Patterson: Katie Patterson is a branding photographer and business strategist with 8 years of experience helping female entrepreneurs show up online with confidence and visuals that convert. She works with women across Connecticut and Illinois to create strategic, personality-packed brand photos designed to be posted, marketed, and monetized immediately.In 2020, Katie co-founded Sales Sisters, a coaching and education brand that has helped over 5,000 women grow, launch, and scale their online businesses. What started as a conversation over margaritas has grown into a multi-7-figure brand built on strategy, community, and results — proving that business can be both profitable and fun.Join Katie's Facebook Group HERE: https://www.facebook.com/groups/womenentrepreneurssuccessConnect with Katie:https://www.facebook.com/gettingsocialwithkatie https://www.instagram.com/gettingsocialwithkatie/ https://www.tiktok.com/@gettingsocialwithkatieWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Alyssa Abbott:◦ https://oliveandvinesocials.com◦ https://www.instagram.com/oliveandvinesocials/Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube 

If you're serious about blowing up your clothing brand in 2026, this video lays out an exact 30-day plan you can actually follow.Make Designs (with discount)

Karl Hughes is an agency acquisition entrepreneur, business builder, and advocate for thoughtful leadership in the digital services sector. Best known for scaling Draft.dev to seven figures and then acquiring and growing agencies such as Podcast Consultant, Karl specializes in buying, improving, and uniting niche service companies to unlock their potential. Drawing on years of hands-on entrepreneurship, personal coaching, and navigating rapid industry shifts, Karl empowers business owners with actionable strategies for growth, resilience, and financial clarity, whether they're scaling for the first time or preparing for acquisition. In this episode of Marketer of the Day, Karl Hughes joins Robert Plank to share his journey from building content agencies from the ground up to orchestrating successful business acquisitions. Karl breaks down how the pandemic changed agency work, what it really takes to buy and scale small companies, the realities of leadership, and why mental stability is crucial for entrepreneurs. Listeners will learn about the hidden challenges behind running multimillion-dollar agencies, the importance of financial literacy, and the lifelong work of separating personal self-worth from business performance. Karl also offers practical advice on thriving through setbacks, building support networks, and the essential need to embrace discomfort for growth. Quotes: “How do I get my own mental health, my own stability, regardless of the ups and downs of the business... That's my life's work, really.” “The hard part is when either market externalities change and the business needs to change, or you lose a key team member... There's no substitute for rolling your sleeves up and doing hard work.” “Consistency just sticking with it even through the ups and downs and making yourself uncomfortable when you get stuck, those are the key skills.” Resources: Connect with Karl Hughes on LinkedIn Discover Karl Hughes' strategies for agency growth and acquisitions.

FAQ Friday answering the podcasting question of "How Long Should Editing Take?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Most casinos won't think about 2026 until January. But the ones who win next year? They're already pulling key levers — right now. This episode breaks down 7 strategic moves you can make in December that pay off all year. From brand clarity to promo audits and cross-team alignment, these aren't nice-to-haves — they're what separates leaders from the pack. For the brand sprint and all 7 levers: https://www.jcarcamoassociates.com/casino-marketing-strategy-2026-levers/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.For more on Scarlett Chase and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, I'm pulling back the curtain on my entire 2026 marketing strategy—a flywheel system designed to ethically "steal" other people's audiences to grow your own. The best part? It runs on a stack of five completely free AI tools that automate most of the heavy lifting. If you're a time-strapped solopreneur tired of shouting into the void on social media, this strategy will show you how to leverage collaboration and strategic partnerships to explode your reach and authority in your niche. Test your AI knowledge in under 60 seconds — take the assessment at ReturnMyTime.com/quiz  

Tim Chermak shares a new perspective on how to connect at a deeper level with your community. Recorded live at the 2025 Platform Marketing mastermind.

Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. From practical ways to gather meaningful customer insight to common mistakes brands make across the buyer journey, this episode is packed with grounded advice for marketers, leaders, and teams looking to make smarter, more confident decisions. 

Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs.Dave breaks down his Strategy of Everything framework, a practical approach to improving strategic thinking for marketers, founders, and business leaders. The conversation explores how to set clear goals, align day-to-day work to long-term outcomes, understand constraints, assess risks and opportunities, and identify unfair advantages that drive better decisions.From navigating complexity and avoiding distraction to building common language across teams, this episode offers a grounded, actionable way to think more clearly, communicate better, and execute strategy with confidence.

Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting.Julie shares how small businesses and solo founders can build customer journeys that convert, without burning out or spending all their time on marketing. The conversation breaks down what a customer journey really is, why it extends far beyond the point of purchase, and how brands can turn customers into long-term advocates through thoughtful post-purchase experiences.From balancing passion with profitability to focusing on the most overlooked stages of the customer journey, this episode offers practical, grounded advice for marketers, founders, and business owners looking to build sustainable growth.

Ready to make your podcast guest appearances work harder for you? This episode is all about taking the power of podcast guesting and amplifying it with smart marketing strategies.I'm joined by Berlyn from Planted Marketing, a community-centered marketing strategist for purpose-driven brands and the creator of The Greenhouse: Marketing Hub for Solopreneurs. Together, we break down:

In this episode, we welcomed PA and author assistant Jessica Rampersad, who joined us in talking about all things marketing, publicity, social media management, content creation, and more –all with indie authors as the focus! Jessica shared some insights into her work as an author assistance and offered some great tips and tricks for indie authors looking to expand their social media reach.  We also discussed Jessica's journey to her author-focused career, learned more about alpha and beta reading, learned more about the services Jessica offers to indie authors, heard some great advice regarding content creation, and got into how authors can collaborate better with bookish social media presences! We were so happy to have Jessica join us on the show and can't wait to see her at the next indie author conference the KWL team attends! Visit Jessica's website to learn more.

Think you've missed the podcasting wave? In this episode, I'm breaking down why NOW is still one of the best times to start a podcast, especially for online business owners. I'll share why the "too saturated" myth is holding you back, what's actually working in podcasting right now, and how to start strong. Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Tim Chermak shares a new perspective on how to connect at a deeper level with your community. Recorded live at the 2025 Platform Marketing mastermind.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

If your marketing feels like it's working harder… but not necessarily working better, you're not imagining it.In this episode, I'm joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn't just “nice to have” - it's actually the foundation of an effective marketing strategy.We're seeing it everywhere: more content, more noise, more competition for attention. And yet, many women entrepreneurs and professionals are still treating their talks as an afterthought — something they dust off when a speaking opportunity pops up.That's a missed opportunity. Your signature talk is your marketing.In our conversation, Diane and I break down why public speaking accelerates the know-like-trust factor faster than almost any other marketing channel — and how a well-designed signature talk can do the heavy lifting for you.We talk about:Why speaking creates deeper trust than social media posts, emails, or even podcasts aloneHow a single lead-generation talk brought in multiple new clients the same day — without being salesyThe difference between passive marketing (scrolling, consuming) and active engagement (participating, resonating, deciding)Why audiences are more likely to trust you when they see other people responding to your message (hello, mirror neurons)What a signature talk really is (hint: it's not just one rigid presentation you give foreverAs you listen, I want you to start thinking about:What problem do you really solve for your clients?What does your audience think is holding them back — and what do you see that they don't yet?Where might you be sharing information… when what your audience needs is leadership, perspective, and clarity?If that feels fuzzy (and for most people, it does), you're not doing it wrong. This is exactly why an outside perspective — and a proven framework — makes such a difference.In the next episode, we're diving into how to design and deliver presentations that actually convert — without awkward pitches or forced CTAs.If you've ever thought, “I'm speaking, but it's not leading to clients,” part two is for you.And if you're ready to build a signature talk that becomes the backbone of your marketing, visibility, and thought leadership, you can learn more about working with us inside the Thought Leader Academy, through a VIP Day, or at one of our in-person Orlando speaking workshops.Links:Show notes at https://www.speakingyourbrand.com/456/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 453: Why Your Best Talk is the One You Give Again (and Again)Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities

Are you ready for seismic shifts in your 2026 new patient acquisition?In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach efforts. Michael challenges the old-school approaches, urging us to lead with generosity by providing valuable, non-marketing offers that genuinely contribute to local organizations. But he doesn't stop there: Learn why capturing contacts instead of just conversations is the real game-changer. With actionable tactics for follow-ups and efficient appointment scheduling, you'll see how these fundamentals create lasting, measurable patient growth.What You'll Learn in This Episode:How to identify trust, identity, and access ecosystems in your cityThe power of non-marketing offers that add value to communitiesWhy traditional brochures and sponsorships miss the mark in 2026The critical process of capturing contact information for long-term resultsTiming strategies for follow-ups and appointment conversionTips for building authentic connections without feeling salesyThe mistakes most businesses make in ground marketing (and how to fix them)Ready to discover the exact strategies for turning community connections into real patient growth in 2026? Hit play now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KPIs you can actually measure. He also breaks down the shift beyond one-off posts into a smarter mix of UGC, ambassador programs, and amplification that supports your promo calendar year-round.Plus, hear Umair's take on how AI is changing the game, what it can automate today, where humans still need to stay in the loop, and what to make of AI influencers. If you want influencer marketing that feels authentic and drives real results, this one's for you.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Jay Schwedelson, founder of Guru Media Hub and email marketing expert. Jay discusses why email marketing remains a top-performing channel, sharing insights from testing over 15 million subject lines. He emphasizes the importance of focusing on a clear niche, using human language, and adapting to new AI-driven inbox filters. Jay also explains how authenticity and strategic subject lines can boost open rates, and cautions against over-reliance on AI-generated content. The episode offers actionable tips for marketers looking to improve their email campaigns. TAKEAWAYS The enduring effectiveness of email marketing as a conversion channel. The importance of defining a clear brand identity or niche. The impact of focusing on a specific area of expertise in marketing. Strategies for improving email subject lines to increase open rates. The role of human touch and authenticity in email content amidst AI-generated content. The influence of AI on content creation and its implications for SEO. Current trends in email marketing, particularly regarding Apple’s Mail app sorting. The significance of using engaging language and formatting in email marketing. The value of data-driven insights from testing email subject lines. The necessity of adapting to evolving marketing technologies and consumer behaviors.  

Cartoonists Brad Guigar and Dave Kellett discuss the nuances of print-on-demand services. As Brad says, "It's a good place to start, but a bad place to stay." They delve into the importance of advanced planning for holiday sales. Finally, they share strategies for engaging audiences at comic conventions, covering pricing strategies and the psychology of sales, and emphasizing the importance of understanding costs and audience engagement.Today's ShowPrint on DemandHow to "Let Time Be Your Editor"Convention PricingHuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysPatience is key in daily struggles.Print on demand can be a good starting point but not a long-term solution.Planning for holiday sales should start well in advance.Engaging with audiences at conventions is crucial for building a network.Clear pricing and signage can significantly boost sales at conventions.Using loss leaders can attract customers but should be carefully calculated.Understanding your costs is essential for pricing strategies.Round numbers simplify transactions and reduce friction in sales.Time away from your work can provide valuable perspective for editing.Building a strong online presence is important for comic creators. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today's video is a 4Ds session I had in the VaynerMedia NYC office with entrepreneurs and business owners. We dive into a range of business topics, including raising prices the right way, putting yourself in a position to make more content, and a social media strategy for 2026. Hope you enjoy!

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don't, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos. This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth. Topics Covered Why platforms change but systems last The danger of building on rented digital space Why visibility without a home doesn't convert The role of digital ownership in marketing Why link-in-bio chaos hurts conversion How consistency compounds over time Why ShinePages supports sustainable visibility Building marketing systems that last Key Takeaways Systems outlast platforms Visibility must point somewhere intentional A digital home creates trust and clarity Consistency compounds when strategy is clear Marketing should feel supportive, not exhausting Resources Mentioned ShinePages Webinar – Build a digital home that converts https://www.eventbrite.com/e/1975893910877?aff=oddtdtcreator VIP Visibility Days – Personalized strategy and system building https://michellethames.com/store/vip-day-with-michelle Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Website: https://michellelthames.com For speaking, consulting, or partnerships:hello@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Success does not eliminate pressure. It often multiplies it.Once you experience a win, the fear shifts from “what if I fail?” to “what if I can't do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.We explore how open loops, unfinished commitments, and mental clutter quietly drain focus, energy, and momentum. I share why learning to detach emotionally from outcomes is not about becoming numb or disconnected, but about creating enough objectivity to take better action. When everything feels personal, every fluctuation feels like failure.You'll learn how to:Detach your identity from results so one miss doesn't spiral into self-doubtClose open loops that create constant mental taxationCut through noise, distractions, and unnecessary commitmentsSay no with intention so yes actually means somethingMeasure progress beyond a single KPI or narrow definition of successBuild systems, structure, and infrastructure that support sustainable growthWe also talk about why sustainability must come before scalability, how discipline fills the gap when motivation fades, and why progress often comes from doing less, more intentionally, instead of chasing everything at once.This episode is a reminder that clarity creates momentum, simplicity creates leverage, and consistent execution is what turns intention into real results.Close the loops. Cut the noise. Get to work.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com 

Set up your business for success with our Creative Diversification Package. You'll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11's Data Suite: https://tiereleven.com/cd Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goals today could set you up for massive growth next year. In this episode, we share the importance of goal-setting and how it should be the top priority as you plan for your company's future.We explore how most businesses fail to reach their potential because they lack clear, transparent goals, especially at the leadership level. We also examine real-world examples of businesses that didn't set measurable objectives and discuss how companies can reverse engineer their success by breaking down their annual goals into smaller, actionable pieces.Plus, we give you the blueprint to ensure your 2026 is a massive success. Whether you're in charge of a marketing department or running a multi-million-dollar business, we challenge you to define exactly what you want to achieve and the steps to get there.In This Episode:- Why setting SMART goals is critical - Setting transparent, company-wide goals- Breaking down annual goals into actionable steps- Determining the resources needed to achieve goals- How to involve your team in goal setting - Real-world example of setting goals from Disney- Setting yourself up for success in 2026Mentioned in the Episode:Tier 11's nCAC Calculator: https://www.tiereleven.com/ncacJFK's SMART Goals: https://biggsuccess.com/2009/07/20/how-to-set-goals-like-john-kennedy/ RØDE PSA1+ Professional Studio Arm: https://amzn.to/3Y6kSsKRode Dynamic Podmic: https://amzn.to/4rAPWOY Shure Dynamic Podmic: https://amzn.to/3Ks4fVu Sony ZV-1F Vlog Camera: https://amzn.to/44O1MeG Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn -

In this special edition of the Inside Line podcast, Jeff Brines interviews Sam Nicols, the former CEO of YT Industries from 2021 to 2024, exploring his journey from a career at Amazon to leading a prominent bike company during tumultuous times. He reflects on his experiences as CEO of YT Industries, discussing the challenges faced in the bike industry, particularly around demand fluctuations, inventory management, and the impact of cash flow on business decisions.00:00 Introduction to Sam Nicols and YT Industries01:49 Sam's Background and Career Path09:28 Challenges of Stepping into YT During the Pandemic11:35 Navigating Supply Chain Issues and Customer Care16:01 The Private Equity Interest and Acquisition Process23:45 Aligning Goals with Private Equity30:15 Understanding the Risks of Private Equity34:11 The Impact of Market Conditions on YT's Valuation37:05 Transitioning to In-House Assembly49:43 Demand Fluctuations and Market Realities50:21 Navigating Demand Fluctuations54:08 Strategic Decisions Amidst Overstocks01:00:05 The Impact of Cash Flow on Business Decisions01:03:43 Cost Management Challenges in the Bike Industry01:10:08 Marketing Strategies: Balancing Brand and Performance01:17:48 The Role of Data in Business Operations01:25:12 Leadership Dynamics and Company Culture01:30:12 Reflections on Competition and Industry Evolution

In today's episode, I talk about how companies can leverage social media platforms like Facebook, Instagram, and LinkedIn to reach their target audience and grow their brand, and give some tactical advice about creating content on personal profiles VS company pages, leveraging AI and ChatGPT to create more content. Hope you enjoy!