Podcasts about marketing strategies

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

Send us a textThis episode deals with important marketing strategies and how to better understand and meet the needs of your customers. Louis discusses the key reasons customers buy a product or service. Learn some many saving marketing tips and how to improve your marketing efforts and ultimate results. Lots to learn about as you build your marketing program.This short one minute welcome will set the stage for Louis Feuer's many podcast and provide you information for contacting Louis about programs for your business colleagues. Visit www.DynamicSeminars.com for more information.

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Al Gordon breaks down the four P's—product, price, place, and promotion—essential marketing strategies that every real estate investor needs to master. He explains how purchasing distressed properties can instantly create significant equity and generate strong monthly cash flow. Using a real example from a property in Houston, Al walks through how applying these principles can turn an undervalued home into a profitable investment.  Click here to listen

Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader's preferences, so NetGalley's Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.PARTICIPANTSKatie Versluis is a customer success manager at NetGalley. She works closely with authors and publishers of all shapes and sizes, helping their books reach the hands of passionate book advocates and industry professionals. She is a graduate of Brock University and Humber College's Creative Book Publishing Program.Hallie Fields is the Social Media Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. She is a former librarian and a graduate of UNC-Greensboro's Library and Information Science MLIS program.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about the IBPA NetGalley Program at https://www.ibpa-online.org/page/netgalleyFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He's been featured on TV, Radio, Forbes, Singapore's The Business Times & The Australian Business Review.00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee00:18 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:17 Max's Background01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message08:34 - 09:41 Welcome to the show, Max!09:42 - 10:39 Current Focus of ScoreApp10:40 - 13:06 Lessons Learned as an Entrepreneur13:07 - 15:54 The Power of Quiz Marketing15:55 - 19:46 Conversion Rates and Lead Quality19:47 - 21:13 Applications Beyond Health21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.22:05 - 23:51 Marketing Strategies for ScoreApp23:52 - 24:49 Affiliate Program Insights24:50 - 26:27 Future Goals26:28 - 29:26 Data Privacy and Compliance29:27 - 31:30 Support and Community Engagement31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!33:46 - 34:32 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information.

Many therapists in private practice feel overwhelmed by all the marketing options available today.  Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.  And with the rise of video, reels, and short-form content, it's easy to wonder: Is blogging even still worth it? In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.  He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners. Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.  He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time. Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about.  Whether you're new to blogging or you've let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm. What You'll Learn: Why blogging is still one of the best ways to build trust with potential clients How blogging improves your website's SEO by keeping it fresh and keyword-rich The importance of internal linking for both user experience and search rankings Tips for coming up with blog post ideas and staying consistent How blogging fits into a long-term content strategy that drives sustainable growth Key Takeaways: Blogging isn't dead—it's still highly relevant and effective when done intentionally Fresh, consistent content signals to Google that your website is active and useful AI tools like ChatGPT can help generate ideas and outlines to save you time Internal linking from blog posts boosts both navigation and SEO performance Your blog can help potential clients build a connection with you before they reach out Links mentioned in this episode: 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari Monthly SEO for Private Practice

Watch out documentary on the Future of the CMO from this link

Did your organic traffic dry up? Thinking Facebook Ads will save you? This episode explains why ads rarely fix a failing business — and what to do instead. Perfect for coaches and course creators who want consistent leads and sales. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $17 at marketingwithatwang.com/leads.    

05-27-25 - Foul Ball Catch Reacts Emails - WNBA Marketing Strategy This Season Seems To Be Racism - Watching The Weinermobile Race At Indy Was Great And We Need More Of ItSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A live SXSW panel on how employee complaints illuminate the path to organizational innovation.Wrong question: How can AI revolutionize productivity in my organization?Right question: What do my employees hate most about their jobs?For the Portland Trail Blazers, a winning game plan for AI implementation didn't begin with a tech-first approach — it began with a talk-first one. “The whole concept was to talk about pain points," explains David Long, VP of Digital Innovation, describing the "Lunch and Launch" sessions where employees could openly share frustrations about their daily work. “People really enjoy talking about what they hate about their jobs,” says Christa Stout, Executive Vice President and Chief Strategy & Innovation Officer, and as they did, they illuminated opportunities for optimization. “By getting this insight across the whole company, it is already opening our eyes [to how] we can potentially transform the business more broadly,” Stout says.In this special live episode of Think Fast, Talk Smart, recorded at SXSW, host Matt Abrahams leads a panel with Long, Stout, and Stanford colleague Jeremy Utley, exploring how "catharsis catalyzes change.” For any team wanting to implement new technology or rethink workflows, these experts reveal how creating space for complaints can catalyze meaningful innovation throughout an organization.Episode Reference Links:Jeremy UtleyDavid LongChrista StoutEp.77 Quick Thinks: AI Has Entered The Chat – A "Conversation" with ChatGPTEp.134 How to Chat with Bots: The Secrets to Getting the Information You Need from AI  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (04:42) - The Business Behind Basketball (06:13) - Why AI and Why Now? (07:21) - Collaborating with the Team (08:39) - The Lunch & Launch Method (11:11) - Branding AI Initiatives (12:29) - David Detractor & Kelly Kindness (16:00) - Human Connection through AI (16:45) - Auditing for Brand Consistency (18:53) - AI in National Parks (21:36) - Making AI Personal (22:58) - Using AI to Learn AI (27:27) - Encouraging AI in the Workplace (30:21) - Change Management: Iteration Over Perfection (34:07) - Start with Curiosity and Empower Action (37:50) - Communication Ingredients (39:22) - Conclusion   ********This episode is sponsored by LinkedIn. Dare to discover what's next. Explore your job potential at LinkedIn. Become a Faster Smarter Supporter by joining TFTS Premium.  

Topics: (00:00:00) - Intro   (00:00:45) - Introducing Nat Eliason   (00:01:27) - Nat's Diverse Career and Writing Journey   (00:01:47) - The Transition from Nonfiction to Fiction   (00:02:13) - The Seven Act Structure and Writing Process   (00:02:44) - Publishing with Scribe and Launching Husk   (00:03:24) - The Rewards and Challenges of Writing   (00:04:29) - Building an Audience and Marketing Strategies   (00:06:54) - Balancing Writing with Other Ventures   (00:09:09) - The Reality of a Writing Career   (00:10:49) - The Importance of Consistency and Commitment   (00:22:37) - Navigating Traditional and Self-Publishing   (00:23:05) - The Journey to Becoming an Author   (00:40:56) - Exploring the Shift from Nonfiction to Fiction   (00:41:40) - The Joy of Storytelling in Fiction   (00:44:00) - Challenges and Rewards of Writing Fiction   (00:47:44) - Outlining and Structuring Fictional Works   (00:57:38) - Marketing and Selling Self-Published Books   (01:10:38) - The Future of an Author's Career   (01:18:18) - Conclusion and Recommendations   Links: Nat on X Nat's Website Crypto Confidential Husk To support the costs of producing this podcast:  >> Buy a copy of the Navalmanack: www.navalmanack.com/  >> Buy a copy of The Anthology of Balaji: https://balajianthology.com/ >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners! Important Quotes from the podcast on Business and Entrepreneurship   There is no skill called “business.” Avoid business magazines and business classes. - Naval Ravikant   You have to work up to the point where you can own equity in a business. You could own equity as a small shareholder where you bought stock. You could also own it as an owner where you started the company. Ownership is really important.     Everybody who really makes money at some point owns a piece of a product, a business, or some IP. That can be through stock options if you work at a tech company. That's a fine way to start.  Quotes from Nat: “Writing is the one thing I love doing enough to commit to for the next 30 years.” “Traditional publishing taught me how to make a really good book, but I wouldn't do it again.” “Holding your book for the first time—and shipping it yourself to your first readers—is pure magic.” “The best marketing for your book is writing the next one—that's the fiction game.” “I used to chase whatever was interesting… now I'm building something I want to last 30 years.” “Fiction lets me explore big ideas without pretending to be an expert.” “The self-pub stigma is fading… especially when the book looks and reads like a trad pub hit.” “Characters start doing things I didn't plan—then I realize, oh, that's why they're here.” “There's no product in the world like a book—you can sell the same file for 50 years.” “My dream is to have a warehouse full of books I wrote. That's the romantic version of success.”

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Text me!Interested in creating a successful lead magnet? Today I'm sitting down with the Lead Magnet Expert and here to share all of the tea!In this conversation, Lisa Klein shares her journey from a career in accounting and finance to becoming a business coach and launch strategist. She discusses the importance of mindset, particularly in overcoming imposter syndrome, and emphasizes the role of lead magnets in attracting clients. Lisa also provides insights into launching new programs successfully and her transition from Instagram to LinkedIn, highlighting the supportive community she found there. The conversation concludes with a focus on celebrating client successes and the importance of building relationships in business.takeawaysLisa transitioned from accounting to coaching after realizing her passion for helping others.Mindset is crucial for entrepreneurs, especially in overcoming imposter syndrome.Lead magnets are essential for attracting and nurturing potential clients.Successful launches require consistent messaging and audience engagement.Building anticipation is key to a successful launch.LinkedIn offers a unique community and support for business growth.Focusing on relationships is more important than just follower numbers.Client success stories are a source of motivation for coaches.Creating a lead magnet can help diversify client acquisition strategies.Consistency in posting and engagement leads to organic growth.Join Lisa's Lead Magnet Launch Lab HERE or connect with her on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

What happens when a life-changing diagnosis forces you to choose between corporate safety and following your soul's calling? Meet Oliver, aka "Sailing with Phoenix," who turned his solo sailing journey from Oregon to Hawaii into one of the most authentic personal branding case studies we've ever seen. This episode breaks down exactly what made his story so magnetic—and how you can apply these same principles to build your own unshakeable personal brand.   Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! https://forms.gle/LNMjzcHtXuauGZbv7 Show Notes Here: Episode 41: Lessons in Personal Branding from Oliver's Journey Let's Connect Online! Email me: hello@kimberlygayle.com DM/Connect on IG: @kimberlygayleconsulting

Wondering why your amazing episodes aren't translating into more downloads and engagement? In this episode, you'll learn what five of the most common podcast promotion mistakes are, why they're slowing your podcasting growth, and how to fix them. Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

It's not about how much you're spending—it's about whether it's actually working.  If your gym's marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.Key InsightsProfitability is the only metric that matters in paid marketing—everything else supports it.Lifetime customer value should always outweigh the cost of acquisition.Marketing only works if systems are in place to convert leads effectively.Cost per lead means little without context; high CPL can still be profitable.Avoid turning off winning campaigns too soon—optimize instead.Frequency burnout is real; adjust your geographic targeting when needed.Big gyms win because they treat marketing like a system, not a gamble.Episode Chapters00:00 Intro00:05 Marketing Strategy for Boutique Fitness Gyms 02:26 The Importance of Profit in Marketing05:33 Optimizing Marketing Metrics07:13 The Role of Experience and Scale in Marketing17:36 Practical Tips for Effective MarketingSupporting InformationLearn more about how structured onboarding can drive growth:Lasso FrameworkCall to ActionKnow a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.Thanks for Listening!We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we'd love a quick rating or review. Stay tuned—there's more to come on scaling smarter and growing with clarity.

Send us a textWhat do sprint triathlons, marketing strategies, and business growth have in common? According to marketing powerhouse and endurance athlete Laura Patterson — everything.

Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups   From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads.   If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong.   Get in the room now: BoardRoom Elite

FAQ Friday answering the podcasting question of "Do I Still Publish an Episode on Holidays?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content. If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit! Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset. Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond! Questions this episode answers:What mistakes are preventing my travel agency from growing?How can travel advisors stop relying on supplier content for marketing?Why isn't my travel business making money despite my efforts?How important is showing my face and sharing my story as a travel business owner?Why is being specific better than being general in travel marketing?How can I stop treating my travel agency like a hobby and start treating it like a business?Why are referrals not enough to sustain a travel business long-term?How do I develop confidence as a travel advisor to be more visible online?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Judith Briles The Book Shepherd and John Kremer Book Marketing expert, deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: -Overall strategies to leap forward. -Why every author should have a newsletter. -Tips for creating your own Summit and why you should. -How to start your marketing offline. -Why magazines are still hot and how to target/pitch to them. -Why you should reach for a national TV show. -Why being a podcast guest is a must do and two sources to use. AND much more. Don't miss this episode of the AuthorU-Your Guide to Book Marketing podcast...ranked in the top 10 of book marketing podcasts.

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Join Dots Oyebolu as he speaks to Heather Osgood, Founder of True Native Media Podcast Advertising, a podcast representation agency that specializes in connecting mid-level shows with advertisers.Heather shares the growing value of podcast advertising in modern marketing strategies. She explores the unique power of host-read ads, the intentional nature of podcast audiences, and how brands can benefit from targeted campaigns even without producing a podcast themselves. Key Takeaways:(03:45) Host-read ads build trust and drive strong purchase intent.(05:05) Podcast listeners are highly engaged, consuming up to 80% of episodes.(07:04) Small, niche B2B audiences can be very effective for advertisers.(08:18) Define the podcast's purpose before pursuing monetization.(10:28) Business, marketing and finance podcasts perform well in ad sales.(16:02) Think about the size of the audience you're targeting. (25:56) Promo codes, landing pages and pixel tracking help measure ROI.(28:41) Podcast ads enhance other media performance through a multi-channel marketing mix.(29:26) Podcast ads boost channel synergy, tripling video performance when run together.Resources Mentioned:Heather Osgoodhttps://www.linkedin.com/in/podcastadvertising/True Native Media Podcast Advertising | LinkedInhttps://www.linkedin.com/company/tnma/True Native Media Podcast Advertising | Websitehttps://truenativemedia.com/Insightful Links:https://truenativemedia.com/2021-marketing-plan/https://www.quillpodcasting.com/blog-posts/podcast-advertising-should-be-paid-strategyhttps://advertise.acast.com/news-and-insights/7-reasons-why-you-need-podcast-advertising-in-your-marketing-mixThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What if your marketing could be smarter, simpler, and actually work?

In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes, and his marketing strategies, emphasizing the importance of quality content and consistency in social media engagement.  He discusses the challenges and rewards of balancing a part-time woodworking business with a full-time corporate job, sourcing urban wood, maintaining the integrity of wood pieces, and market trends affecting the woodworking industry. Viktor also reflects on scaling a hobby into a business and the potential for future growth while emphasizing the importance of community engagement. Takeaways Viktor has shifted focus from custom work to creating what he enjoys, finding that brands often pay more than individual customers for products.Growing a social media presence requires hard work, consistency, and adaptation to platform changes, with quality content being more important than chasing numbers.Instagram and Facebook are key drivers for sales in his business, with Viktor preferring to let his social media feed market itself rather than spending on advertising.Sourcing wood ethically, maintaining craftsmanship integrity, and understanding market trends are crucial for sustainability and business decisions in a competitive woodworking market.Balancing a part-time woodworking business with full-time employment requires careful time management, with future plans potentially involving a transition to focusing on woodworking full-time. Chapters 00:00 Introduction to The Stump Shop 01:18 Viktor's Business Evolution 04:06 Growing Social Media Presence 08:17 Monetizing Through Brands 11:36 Navigating Sponsored Content 15:58 Understanding Algorithm Changes 19:49 Marketing Strategies for The Stump Shop 24:30 Navigating the Balance of Business and Life 27:29 Sourcing and Working with Urban Wood 30:52 Trends in Woodworking and Market Challenges 35:01 Scaling a Hobby into a Business 39:30 Connecting with the Community and Future Plans The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Viktor at: https://www.instagram.com/thestumpshop/

Send us a textEver wondered why some brands effortlessly win customer loyalty while others struggle to make an impact? It's not just about selling products—it's about proving you genuinely care. we uncover powerful marketing insights that transform ordinary transactions into meaningful connections.

90 Day Facebook Ad Challenge.  You in?

Join our next BoldBrush LIVE! Webinar by signing up here:https://register.boldbrush.com/live-guestOrder your exclusive da Vinci BoldBrush paintbrush set!https://brushoffer.com/collections/boldbrushLearn the magic of marketing  with us here at BoldBrush!https://www.boldbrushshow.com/Get over 50% off your first year on your artist website with FASO:https://www.FASO.com/podcast/---For today's episode, we sat down with Ginny Butcher, a Wyoming-based artist who fell in love with the natural beauty there as well as the adorable cows roaming the pastures. She tells us about her artistic journey which has been characterized by perseverance, overcoming internal doubts, and learning to embrace her unique artistic voice. She initially struggled with the idea of being a full-time artist, experiencing burnout and uncertainty, but eventually found her stride by remembering to take time away from painting in order to re-charge. Ginny reminds us that the gift we have as artists comes from the desire to continue pursuing our passion and not necessarily from being naturally good at drawing or painting. She also tells us about her artistic process which involves careful planning, including creating thumbnails and studies before starting a final painting, and she emphasizes the importance of understanding fundamental techniques. She discusses her marketing strategy that centers around a weekly email newsletter that connects personally with subscribers which has also helped her successfully build a career over the past 20 years. Finally, Ginny tells us about an ambitious project she's currently undertaking and her upcoming shows!Ginny's FASO site:https://www.ginnybutcher.com/Ginny's Social Media:https://www.instagram.com/ginny.butcher.fine.art/https://www.facebook.com/GinnyButcherArt/

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Welcome to a new episode of Next Level Pros! In this engaging discussion, Chris Lee and Trent Lowenstein share the turnaround story of Amber's podiatry clinics in Portland, Oregon. Designed for medical practitioners struggling with profitability and business owners looking to scale efficiently, this episode provides actionable insights to transform your practice from running in the red to flourishing in the black. Learn how Amber went from a net operating income of negative $144,000 to a positive $23,000 in just a few months by joining the Next Level community, focusing on key metrics, and implementing strategic marketing initiatives. Discover the importance of staff accountability, the power of knowing and tracking key metrics, and how to effectively budget your marketing spend to fill up your practice's calendar.Highlights:“Previously none of our employees knew what it meant to be successful.”“When you can measure something, you can control it. Before, there was no visibility—now we know our break-even, our gross margin, our average revenue per visit. That's when it gets fun.”“It's scary to spend money on marketing when you've been in desperation mode. But the opportunity cost of not spending is bigger.”“Nobody loves your business like you do. Everyone else gets paid, and the entrepreneur goes home wondering how they're going to make payroll. That's why alignment and incentive structures are so important—so your team starts pushing the wagon with you.”Timestamps:00:00 Introduction02:25 Turning Point: Joining the Community04:40 April's Success and Key Implementations08:50 Clinic Capacity and Staffing Issues14:24 Compensation Structures and Recruitment31:38 Marketing Strategies and Cost of Acquisition37:16 Addressing Marketing Concerns and Repeat Business40:16 Opportunity Cost and Scaling the Business49:44 Improving Front Desk Operations and Employee Incentives59:06 Exploring Marketing Channels and Strategies01:03:20 Conclusion

Watch the YouTube version of this episode HEREAre you looking for tips on how to scale your law firm? In this episode of the Maximum Lawyer podcast, Tyson chats with Miriam Airington-Fisher, an immigration lawyer, on her journey in the legal field. Miriam shares her transition from criminal defense to immigration law, and the difficulties she faced becoming a single parent while starting her own law firm.Miriam shares some insights on the need to maintain a positive marketing approach. It is important to be consistent and not overly conservative when it comes to marketing your firm. To get the message out there to clients, you need to have a solid marketing plan that includes routine messaging and take risks to ensure clients choose you as their attorney.Growing a firm can be a tough feat, but Miriam provides tips on how to do it strategically. For Miriam, it was looking to other practice areas, like personal injury to understand their business structure and their leadership boards. Growing also includes thinking outside of the box for every part of the business, from hiring to marketing to clients. Listen in to learn more!07:47 Impact of Political Climate on Business10:38 Marketing Strategies for Immigration Law 19:56 Balancing Work and Family24:34 Defining Success 27:06 Adapting Goals Over Time28:28 Challenges of Being an EmployerTune in to today's episode and checkout the full show notes here. 

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

About Today's Guest, Lisa CummingsLisa has delivered events to over 24,000 participants, in-person in 14 countries. She's an MBA and a Gallup Certified Strengths coach. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She's the founder of Lead Through Strengths, and hosts a podcast by the same name.She helps independent coaches, trainers, and speakers build business skills like email marketing and selling confidently. Check out her mastermind membership program called Tools for Coaches. When she's not podcasting or working with coaches, you'll find her learning Spanish on Duolingo, hiking in Colorado, or playing drums in a rock band called Spiral Mischief.   ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book—it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams—without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift's top source for demand generation.Key Takeaways:It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant. Quote:  ”Those that aren't taking risks are the ones taking risks, is the way I would look at this. Like we have to take risks -you know, it's gotten so noisy and some of the tried and true tactics like organic search, right, which is completely flipped on its head right now. Every CMO has a responsibility, anyone in marketing really, has a responsibility to really rethink the logic for what they're doing and take some risks.”Episode Timestamps: *(02:29) The Trust Tree: 10 years of CMO experience*(09:19) The Playbook: Answering your customers biggest questions*(38:24) The Dust Up: To create a category or not *(42:32) Quick Hits: Armen's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Armen on LinkedInLearn more about SiftLearn more about FibrLearn more about Caspian Studios

In this episode of Owned and Operated, we sit down with AJ and Noah—the powerhouse founders behind Premier Home Pros—to reveal how they scaled their home services business from $0 to a projected $174 million in just three years.Launched from a dining room table in 2022, AJ and Noah built a home improvement juggernaut using proven sales systems, smart team building, and bold marketing strategies that fueled rapid growth. But their journey wasn't without hurdles. From expensive ad failures to tough people problems, they open up about what it really takes to scale at lightning speed.Whether you're aiming to grow your home services company, lead a larger team, or implement repeatable growth systems, this episode is packed with actionable insights, operator-tested frameworks, and real-world strategy breakdowns.

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who's helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans. Key Takeaways:// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.// The one thing every podcaster should be doing to consistently grow their audience.// How to position your podcast at the top of your funnel—and use it to drive real conversions.// Simple titling and description tips that can boost your discoverability.// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.// Kylee's advice for corporate marketers who want to go out on their own.Connect with Kylee: LinkedInListen to Kylee's Podcast: My Episode Here!____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Do you struggle with perfectionism? I sure do! In this episode, I'm giving you a behind-the-scenes look at the planning, tweaking, overthinking, and yes, procrastinating that went into launching my podcasting membership. Tune in to hear the mindset shifts and tangible techniques that helped me to finally get over this hurdle...they might work for you too!Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's a TON of uncertainty in today's climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?  Enter: transparency. Being clear about pricing and how it'll affect your customers' carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.   This short ‘n sweet Bathroom Break is all about preparing for potential setbacks.

Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We're digging into what actually grows your list (hint: it's not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business.Prepare to attract more leads with way less effort.Plus… I spill the details on Freebie in a Weekend, our brand-new live event where you'll create, launch, and promote a list-growing freebie in just 48 hours. If you've been sitting on a lead magnet idea forever or your current one's a snooze fest, this is for you.

It's easy to collect numbers—clicks, views, likes—but much harder to make sense of them. With marketing trends shifting constantly, even a solid data dashboard can start to feel like noise. The real challenge is turning all that information into something useful before the next wave hits. Without clear insights, decisions get slower, and opportunities slip through the cracks. Jeff Sauer is a respected digital marketing strategist, business coach, and university lecturer with deep expertise in analytics, AI, and data-driven decision-making. As the co-founder of Measure Holdings Group LLC and the creator behind platforms like MeasureU, ProfitSchool, and MeasureSummit, Jeff empowers marketers and entrepreneurs to make smarter, data-informed decisions. With a background that includes owning a five-time Inc. 5000 award-winning agency, he's known for his actionable courses, digital summits, and thought leadership in marketing measurement—rather than traditional authorship. Today, Jeff shares powerful insights on how data and AI are transforming the marketing landscape. Stay tuned! Resources: ProfitSchool: Grow your business faster Sign up today to get your free ticket to MeasureSummit 2025 & to keep up-to-date on all MeasureSummit events. Transform Your Marketing with a Data-Driven Community Follow Jeff Sauer on Facebook Connect with Jeff Sauer on LinkedIn

ROI! Return On Investment? Ritual Of Indulgence? Robust Oral Idol? ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description fo sho fo sho wrote   Law Smith and Eric Readinger piggyback off the previous episode hitting the back walls about hilarious chaos behind Tampa's 2 Bears 5K race. Law shares his adventures sprinting through Raymond James Stadium in American flag speedos, awkward celebrity run-ins with comedians Bert Kreischer and Tom Segura, and funny mishaps you won't hear anywhere else. Expect wild stories, comedic insights, and candid celebrity gossip—all served with ROI's signature humor. Buckle up comedy fans, this one's a ride. N.O.R.E. Noreaga, Comedian Meat Dave's Dave Williamson, Dean Akers, Jason Kelce, Bo Allen, Former All Pro and former Buccaneer Ryan Jensen, Buccaneer OG Cody Mauch, Buccaneer C Graham Barton, All Pro Buccaneer OT Tristian Wirfs, Barstool's Frank The Tank, Kevin KFC Clancy, John Feitelberg, Mike Calta, Por Osos Vodka, 2 Bears 1 Cave, Spartan Race, Oddsox, Alexis Fawx. Host Law Smith shares an unforgettable encounter with the genuinely gracious Alexis Fawx. Dive into candid, hilarious reflections on dating app mishaps, eyebrow disasters, and navigating today's relationship minefields. Laugh, learn, and improve your emotional intelligence by decoding life's subtle absurdities—only on ROI Podcast®.   Episode sponsored by @ZUPYAK  https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N   Hosts' Eric Readinger & Law Smith

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.