Podcasts about marketing strategies

Outline00:00 Introduction to Temple of Gainz02:54 Yoni's Home Gym Journey5:44 The Evolution of Temple of Gainz08:33 Challenges and Triumphs in Business11:45 Customer Experience and Branding14:36 Product Development and Innovation17:32 Timeline of Growth and Sales20:14 Marketing Strategies and Community Engagement22:57 The Impact of Social Media and Reviews26:16 Future Plans and Expansion41:36 Building a Personal Gym and Showroom43:59 Establishing Temple of Gainz' Reputation44:57 Navigating Customer Feedback and Sales49:15 Challenges of Running a Fitness Equipment Business01:11:49 The Launch of the QuadSend Machine01:17:31 Designing the Ultimate Home Gym Machine01:22:05 Prototyping and Manufacturing Insights01:28:38 Kickstarter Launch Strategy01:35:38 Integrating New Technologies in Fitness01:50:16 Future Vision for Temple of Gainz

In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

FAQ Friday answering the podcasting question of "What Should a Podcast Season Look Like?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode, we delve into the top Instagram strategies relevant for late 2025 and early 2026. The platform has reached a maturity stage with stable user growth, making it crucial to focus on effective strategies like organic growth, paid ads, and direct outreach. We discuss the importance of authenticity in content creation, the power of running targeted ads, and innovative approaches in direct outreach. Additionally, we share tips on optimizing your Instagram bio, running successful giveaways, and maintaining a strong personal brand. Tune in for actionable insights and practical advice to elevate your Instagram marketing game.00:00 Introduction to Instagram Strategies00:17 Understanding Instagram's Current State01:08 Organic Growth Strategies04:26 The Importance of Personal Branding10:09 Paid Advertising Tactics13:20 Effective Giveaway Campaigns17:04 Direct Outreach Techniques25:36 Conclusion and Final Thoughts

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they're doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn't, and how you can apply these lessons to your own events. You'll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly's team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead  Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    .

Send us a textIn this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.Eric shares his journey from Vox Media to building Incremental Media's podcast division from the ground up. We discuss:The Evolution of Podcast AdvertisingHow podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and engagementThe rise of podcasts as a core channel for brands seeking diversificationDemystifying Podcast AttributionWhy promo codes only tell part of the storyHow tools like Podscribe bring digital-style tracking to podcastsUnderstanding the real ROI of podcast campaignsFinding the Right Fit for BrandsWhy “considered purchases” outperform impulse buysHow niche podcasts often deliver stronger results than large showsThe importance of testing across multiple categories—not just your own industryGetting Started with Podcast AdvertisingPractical steps to launch a test campaignBudget flexibility and how to avoid overspendingWhy partnering with experts can help you identify the right showsKey Takeaways for MarketersStorytelling and authenticity make podcast ads powerfulData and attribution tools are critical for measuring successDiversification matters—sometimes the best-performing shows aren't what you expectConnect with Eric Smith:LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/Website: https://www.incrementalmedia.com/Whether you're a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences.Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada's fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.Matt and Amrita cover:Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you're running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Amrita's background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of the Managing Partners Podcast, Kevin Daisey sits down with Megan Shore, founder of Shore Injury Law, to discuss how she built a nationwide practice focused on nursing home abuse and neglect. Megan shares how cracking the code on electronic medical records launched her firm's reputation, why personal branding and digital marketing are critical for law firm growth, and the systems every firm must have in place to handle new leads. From SEO and backlinks to video marketing and intake automation, Megan offers actionable insights for managing partners ready to grow their firms with confidence. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Network: Managing Partners(00:00:33) - Meet Megan Shore(00:01:00) - Explaining Who Is My Personal Injury Firm(00:04:30) - Joe Biden on Nursing Home Care(00:05:12) - Nursing Home Abusive and Neglect Law(00:06:31) - Grow Your Law Firm: The Process(00:07:33) - SEO and Digital Marketing for Lawyers(00:13:26) - TV Advertising vs. Streaming Advertising(00:20:25) - Bradley: Starting Your Own Firm(00:25:37) - How to Train an AI Lead?(00:29:29) - How to Humanize Your Website(00:34:22) - Be Yourself: A Law Firm's Brand(00:36:50) - One More Thing For Your Practice!

Have you ever considered what lessons counterterrorism could offer to the world of entrepreneurship? In this fascinating episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Niccola Milnes to uncover the surprising parallels between building a startup and combating extremism. The conversation kicks off with a thought-provoking look at how understanding the spread of ideas, from dangerous ideologies to innovative products, can be crucial to startup success.Niccola Milnes brings a truly unique perspective to the table. With 14 years of experience in counterterrorism across Africa, Niccola has devoted her career to analyzing how extremist organizations effectively spread their messages and recruit followers. Now a founder, she's turned her analytical skills toward the wellness industry, launching the children's supplement brand Little Boosties. Her journey from data-driven counterterrorism analysis to product development offers not just an unusual story, but real strategies for entrepreneurs.This episode dives deep into how psychological tools, network effects, and trust-building—techniques honed in counterterrorism—are also the foundation of ethical and powerful marketing. Niccola shares first-hand insights on launching a purpose-driven company, the critical importance of community, and why transparency and integrity must undergird every decision. Whether you're a founder, investor, or just curious about how cross-disciplinary thinking can spark innovation, this candid conversation is a must-listen. It challenges assumptions and offers actionable advice for anyone looking to authentically engage their audience and build something meaningful. To get the latest from Katica Roy, you can follow her below!https://www.linkedin.com/in/niccola-milnes-51b39234/www.littleboosties.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Episode 187: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeLow conversion rates cost online business owners thousands in lost revenue every day. Without understanding the psychological triggers that drive buying decisions, even great products and services struggle to convert visitors into customers.In this episode, DJ Sprague teaches us how to leverage behavioral science principles to dramatically increase sales conversions. He reveals powerful strategies including using social proof and popularity signals to build instant trust, implementing scarcity and FOMO effectively, reducing friction by limiting choices and simplifying forms, strategic price anchoring to maximize revenue, and displaying reviews (including negative ones) to boost credibility. DJ also shares specific tactics like the "Hobson Plus One" approach, optimal button placement, and why showing your phone number matters more than you think.About DJ Sprague: Duane "DJ" Sprague is an international best-selling author, keynote speaker, and podcaster with over 35 years of marketing experience. As CMO of multi-million dollar ecommerce sites, he has helped global brands including Kodak, Toyota, Hyundai, and professional sports teams in the NBA, NASCAR, and MLS increase their revenue. Currently CMO of Shopper Approved, the world's first Diamond Cialdini Certified Agency, DJ helps online brands grow through proven strategies in reputation management, behavioral science, and marketing optimization.DJ is also co-author of Reputation King and The Influence Advantage, an Amazon international bestseller. He holds a Master's degree in Integrated Marketing Communications, is the 1st Place Gold Award recipient of the international ECHO Marketing Edge Challenge, and has earned 71 professional certifications in E-commerce Marketing, Behavioral Science, SEO, PPC, and Digital Marketing.Grab Your FREE Copy of “Reputation King”: https://www.reputationking.com/download/Connect with DJ:https://www.shopperapproved.com/ https://www.linkedin.com/company/shopperapproved https://www.linkedin.com/in/duanesprague/ https://www.youtube.com/c/ShopperApprovedWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Launching a product or service that exceeds expectations is every entrepreneur's dream, and marketing is the key to making it happen. Kris Krohn shares 10 proven marketing tips that helped him scale his business during challenging times and beyond. Whether you're navigating a changing economy or aiming for explosive growth, these strategies will give you the edge to attract customers, increase visibility, and boost profits.

Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. Ever feel like you're posting content nonstop… but your bank account is giving tumbleweed vibes? If you're a content creator or entrepreneur wondering how to actually monetize your audience in a way that feels authentic (and doesn't require sacrificing your soul to the algorithm gods), this episode is your jam. I'm breaking down how to sell digital products online in a way that's simple, scalable, and—get this—yours to fully own and control.  THIS WEEK'S FREEBIE | My Digital Product AL Coach - Coachie. https://www.tanyaaliza.com/coachie START HERE | Learn more about the different ways Tanya can help you in your business. Whether it's starting an online business or growing the one you have: https://www.tanyaaliza.com DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand. https://digitalcreatorstudio.com THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience. https://www.tanyaaliza.com/creator  MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more:  https://tanyaaliza.com/amazon  CONNECT ON INSTAGRAM: http://Instagram.com/tanyaaliza  SUBSCRIBE & WATCH ON YOUTUBE: https://youtube.com/tanyaalizatv   CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback. Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.

In this episode of the Investor Fuel Podcast, host Leo Wehdeking interviews Nicolas Martucci, a successful house flipper and real estate investor. Nicolas shares his strategies for acquiring discounted properties, building investor relationships, and navigating the challenges of the real estate market. He emphasizes the importance of authenticity and learning from mistakes, while also discussing his goals for scaling his business in the future.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Thinking about Reddit Ads? Before you burn your ad budget on a platform that hates being sold to, listen to this. Ben shares the top 5 things you need to know before running Reddit Ads—plus a breakdown of who they work for (and who should stay away).  

This special 5th anniversary episode of the Remarkable Retail podcast marks a milestone: five years of insights, disruption, and conversations with the world's most innovative retail thinkers. We reflect on the pod's origin story during the early COVID lockdowns, tracing its evolution from Steve's book Remarkable Retail: How to Win & Keep Customers in the Age of Disruption into an industry-leading show featuring CEOs, founders, and thought leaders shaping global commerce. They share highlights from an impressive guest roster, including Scott Galloway (whose episode remains the most downloaded in the show's history), Artemis Patrick of Sephora, Hal Lawton of Tractor Supply, Chris Nicholas of Sam's Club, Joe Kudla of Vuori, and Neil Blumenthal of Warby Parker. Each clip showcases the powerful themes of customer centricity, innovation, and the relentless pursuit of remarkability.The centerpiece of the episode is a deep and engaging conversation with Seth Godin, returning for his sixth visit. Seth—bestselling author of classics including Purple Cow—first inspired the very language of “remarkability” in Steve's book and the podcast itself. Here, Seth reflects on why being remarkable matters more than ever in an era where “average is dead.” He warns leaders that chasing efficiency or “suck less” strategies won't suffice; brands must create conditions where customers want to talk about them. He draws a sharp distinction between simply being “better” through incremental improvements and being truly remarkable in ways that spark conversation, loyalty, and cultural resonance.Seth also delves into the impact of AI as the biggest societal shift since electricity. Rather than reducing costs by outsourcing tasks, he urges retailers to harness AI to enable new projects and creative possibilities. He illustrates this with his latest Kickstarter project—AI-driven card decks designed to spark learning, decision-making, and storytelling. For Seth, experimentation and accessible tools are the gateway to innovation, and he emphasizes that risk-taking in the AI era costs little but delivers exponential learning.Together, Michael, Steve, and Seth explore enduring themes: knowing who it's for and what it's for, the value of continuous improvement, and why shunning non-believers is essential to staying authentic.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of Remodelers On The Rise, Kyle Hunt sits down with Spencer Powell, CEO of Builder Funnel, to unpack the marketing math remodelers need. You'll learn how to set a practical budget, track lead sources, and focus on ROI so you know exactly what you can afford to spend to acquire clients. Spencer walks you through Builder Funnel's “attract → convert → nurture → measure” framework, and they share actionable wins you can implement immediately—whether that's smarter offers on your website or follow-up strategies you may be skipping. Plus, if you're ready to do more than just listen, hear how you can work with Builder Funnel: start by visiting builderfunnel.com/rotr. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Surrounding yourself with the right people is crucial for success. Networking and peer groups can significantly impact your business. Understanding how much to spend on marketing is essential for growth. Investing in marketing should be viewed as a long-term strategy. Knowing the value of a customer helps in determining marketing spend. A marketing engine consists of attracting, converting, nurturing, and measuring leads. Tracking and measuring marketing efforts is often overlooked by remodelers. Quick wins can be achieved by reaching out to past clients and leads. Building a marketing strategy takes time and consistency. The importance of playing the long game in marketing efforts. ----- Chapters 00:00 Introduction and Wisdom Sharing 03:40 The Importance of Networking and Peer Groups 06:47 Understanding Marketing Spend for Remodeling Businesses 09:40 The Value of Customer Acquisition Costs 12:37 Investment Mindset in Marketing 15:37 Calculating Customer Value and Marketing Ratios 18:31 Building a Marketing Engine: Attract, Convert, Nurture 21:35 Strategies for Attracting Clients 29:18 Lead Generation Strategies 31:01 Nurturing Leads Effectively 33:01 The Importance of Measurement 36:42 Tracking Marketing Success 40:45 Understanding Customer Acquisition Costs 44:40 Quick Wins for Remodelers 49:35 Creating a Marketing Through Line 51:43 The Long Game in Marketing  

Nothing turns a podcast listener away faster than a robotic, scripted delivery. However, scripting can be incredibly helpful for you as a host to organize your thoughts and stay on track. In fact, I script most of my episodes! Today, I'm sharing tips and tricks for reading from a script while still sounding natural and engaging, so you can strike the perfect balance between authenticity and structure.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

What if your website is turning away the very people who want to buy from you? This week, I'm sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don't have just one type of ideal client. You have many and they all shop and inquire differently.We're diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content.In this episode:The most common buyer personalities (and what each needs to say “yes”)How different buyer types prefer to reach out and why ignoring DMs is costing you moneyThe key contact options every creative service provider needs to offerFind It Quickly02:24 - Understanding Different Buyer Types04:27 - How Buyers Reach Out07:16 - Optimizing Your Website for All BuyersMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

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In this episode of the Real Estate Pros podcast, host Kristen interviews Clay Lehman, founder of Lehman Strategic Partners, who shares his extensive experience in the real estate industry and the importance of business development and marketing strategies. Clay discusses common mistakes in marketing, the significance of having a clear path for clients, and how to balance entertainment with credibility in content. He emphasizes the transformative role of AI in enhancing marketing efforts while maintaining authenticity and personal voice. The conversation concludes with Clay offering insights on how to connect with him for further guidance.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Thinking about starting a DPC practice—or already in one—but not sure how to actually market yourself and attract patients?This is the second episode in my DPC series, and we're diving into the real marketing moves every physician needs to master before they can grow a successful DPC practice. You don't need fancy tools, a business degree, or a huge budget—you just need clarity, confidence, and a strategy rooted in connection and care.Inside this episode, I'll walk you through:The #1 habit that immediately sets you apart as a trusted DPC physicianHow to present yourself in a way that earns patient loyalty and referralsWhat to focus on in your first year to lay the foundation for long-term growthIf you're ready to build a DPC practice that actually grows and sustains you—not burns you out—press play and let's get into it.TEXT HERE to suggest a future episode topic Discover how medical graduates, junior doctors, and young physicians can navigate residency training programs, surgical residency, and locum tenens to increase income, enjoy independent practice, decrease stress, achieve financial freedom, and retire early, while maintaining patient satisfaction and exploring physician side gigs to tackle medical school loans.

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela chats with marketing expert and Fractional Chief Marketing Officer, Carly Ries, about what solopreneurs truly need to know about marketing strategy. With nearly 20 years of experience from local startups to Fortune 500 companies, Carly brings clarity to the chaos of marketing for small business owners and mompreneurs.We unpack what a Fractional CMO actually does (hint: it's way more than social media), the biggest mistakes solopreneurs make in hiring marketing help, and how to start focusing your time and energy where it truly matters for your business.

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the full episode.  Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drive results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we're diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it's storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it's done right. We explore how to make education engaging (not boring!), why it's key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values.

If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you.   I am Therese Oertenblad, founder of Small Business Collaborative and host of Let's Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same cycle: chasing one marketing strategy after another without ever building consistent sales.   Here is the truth that no one talks about. None of those strategies will work until you can sell.   In this episode, I share: Why marketing strategies fall flat without sales skills How selling actually teaches you what buyers want The mindset shift that makes selling feel natural, not pushy The ripple effect of mastering sales on your content, emails, and website How Sales Growth Lab helps you build a repeatable wholesale system   Applications are open now. Apply here: Sales Growth Lab Watch the behind-the-scenes walkthrough video: Sales Growth Lab Walkthrough   Timestamps: 00:00 Introduction: Why Your Marketing Strategies Aren't Working 00:13 Meet Therese: Your Guide to Wholesale Success 00:50 The Problem with Constant Learning and No Sales 01:51 The Importance of Learning How to Sell 03:14 Overcoming the Fear of Selling 03:52 The Benefits of Mastering Sales 04:27 Introducing Sales Growth Lab 04:48 Taking Action: The Key to Success 05:45 Sales Growth Lab: What You Will Learn 06:43 How to Apply and Join the Community 07:14 Conclusion: Take the Next Step

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and today I'm inviting you into a more personal space—one where I peel back the layers and share something foundational to any business journey: the power of community and networking. This episode is a bit different. It's a personal reflection—an intentional pause as we close out September—and it's rooted in the belief that no strategy, system, or software will ever outperform the right people in your corner. Whether you're a solopreneur or running a small team, the relationships you build could be the very lifeblood of your business. But first, if you're craving structured support and a proven, done-with-you system to help you finally build and implement a marketing strategy that reflects your brilliance—I want to personally invite you to check out the Entrepreneur Incubator. This is my four-month experience where we co-create your marketing plan using my signature Content Clarity Canvas and my custom-built Content Clarity GPT. It's perfect for those ready to stop winging it and start showing up with clarity and confidence. Book a free session to explore it with me. Let's dive in. (00:00) Welcome & September Recap (01:00) Why I Created the Entrepreneur Incubator (02:00) My Journey from Isolation to Impact (03:00) The Tangible Power of Community (04:00) Strategy is a Conversation, Not a Solo Project (05:00) My MBA Journey: The Unexpected Networking Lesson (06:00) Feeling Stuck? You Don't Need More Content—You Need Conversation (07:00) Until Next Time… Thank you for listening, reflecting, and being part of this community. This podcast isn't just me speaking into a mic—it's us growing together. So until next time—stay connected, stay supported, and as always, keep shining. ✨ Special Announcements & Links

Capturing the 50+ Fitness Market with Jay Croft In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns. 00:00 Introduction and Guest Introduction 01:00 Jay Croft's Background in Journalism 01:54 Transition to Fitness Industry 02:20 Identifying the Over 50 Fitness Market 04:11 Prime Fit Content and Marketing Strategies 07:06 Effective Marketing Channels for Older Demographics 11:50 Building Trust and Customer Experience 23:22 Jay's Book: Selling Longevity 26:15 Where to Find More Information

In this episode of the Real Estate Pros podcast, host Skyler Byrd interviews Mat Yuriditsky, who shares his unique real estate investment strategy called Loan & Own. This method focuses on providing affordable housing to individuals who may not qualify for traditional mortgages by utilizing creative financing. Mat discusses how he finds properties, the importance of building relationships and reputation in the industry, and his passion for teaching others about this investment strategy. He also introduces Loan & Own University, a free online community aimed at educating aspiring investors.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, I wanted to share my comprehensive guide on how to build a world-class referral program for your veterinary practice. Referrals are truly the lifeblood of so many successful clinics, but the reality is that most practices don't have a structured system in place to maximize this powerful growth channel. I'll walk you through why referrals matter so much, the data behind their impact, and — most importantly — how you can create a referral engine that consistently brings in high-quality clients and strengthens your reputation in the community. We'll start by talking about the foundation: delivering remarkable client experiences that naturally inspire word-of-mouth. I'll share actionable ideas for creating those memorable “wow” moments, from handwritten thank-you notes to personalized video messages and unique welcome gifts. Then, I'll break down how to skillfully and confidently ask for referrals without feeling awkward or “salesy,” including scripts and open-ended questions that actually get results. Plus, I'll cover how to make referrals easy and trackable — using everything from referral cards to digital tools and pre-written messages your clients can share with friends. But it doesn't stop there. I'll dive into designing compelling referral incentives that motivate both your clients and their friends, and I'll show you how to expand your referral network beyond just clients by partnering with local businesses like groomers, trainers, and pet stores. We'll also discuss the importance of following up and recognizing your top referrers, tracking and optimizing your program, and getting your whole team on board for maximum impact. To top it off, I'll share ideas for running referral campaigns and events that really boost engagement and excitement. By the end of this episode, you'll have a step-by-step blueprint for building a referral program that's not only effective but also sustainable for the long haul. Whether you're just getting started or looking to take your existing program to the next level, you'll find practical strategies you can implement right away. If you have your own referral success story or need help getting started, I'd love to hear from you — let's work together to build thriving veterinary practices!

Client experience is more than good service. In this episode of the PSM Show, Damion Morris and Deirdre Booth talk with Tim Amos, CPSM and Head of Growth at Client Savvy, about how AEC firms can design and manage client experiences that create measurable business results. Tim shares his journey from in-house marketing to leading CX strategy and explains why repeat business does not always equal loyalty. He introduces practical ways to measure client sentiment, including Net Promoter Score and share of spend, and describes how firms can use feedback to inform go/no-go decisions, increase profitability, and strengthen retention. For marketers, this conversation shows how CX can open the door to leadership. Small wins such as mapping the proposal process or implementing a client feedback program can build momentum and demonstrate the connection between marketing strategy and firm performance. The discussion also highlights findings from the SMPS Foundation's research on CX in the AEC industry. Listeners will gain a clear view of how intentional client experience shapes reputation, growth, and long-term success.

FAQ Friday answering the podcasting question of "Should I Put My Podcast Transcript on My Website?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.

Ever wonder why some elopement photographers are hitting $20–30K months while others are saying bookings are slow? The truth is, couples are still out there searching, and the photographers I coach are already booking dream elopements well into 2026.   In this episode, I break down the exact marketing strategies that are working for elopement photographers right now based on real wins from the photographers I coach. You'll also hear why showing up on Google is a non-negotiable, and simple ways to adapt your marketing without burning out on social media.    If you've been feeling stuck with booking elopements, tune in now to get the tools you need to start getting yourself booked out with ease.        Connect with Megan:  

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company's story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.Timestamps(00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

SummaryIn this conversation, Brock Mammoser shares exciting updates about FrostBuddy, including new product launches, licensing agreements, and insights into customer preferences. He discusses the importance of understanding customer identity, the challenges of seasonal product planning, and the need for innovation in product design. Brock emphasizes the significance of community engagement and maintaining a small business feel despite growth, while also outlining future product launches and customization options.TakeawaysWe landed the Ghostbusters license, which is huge for Halloween.Everything needs to glow for Halloween next year.Drinkware is an experience and an identity.We're speaking to identities harder and harder, leading to significant growth.We did like 3 million in licensing last year, aiming for 10-15 million this year.Planning takes so much more as we grow.Innovation is key to setting us apart in the market.Customization is essential for customer engagement.If products aren't meaningful, we discontinue them.Community engagement is vital for maintaining our small business feel.Chapters00:00 FrostBuddy Updates and New Licenses02:51 Product Development and Market Insights06:05 Understanding Customer Identity and Preferences09:01 Licensing and Seasonal Strategies11:56 Planning and Execution in Business14:41 Innovation and Product Design17:56 Marketing Strategies and Customer Engagement20:29 Future Product Launches and Customization23:39 Community Engagement and Company Culture

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk's marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach.   About Ben Meet Ben Smith, a dynamic marketing leader with a passion for driving strategic growth and creative impact. As a seasoned professional at Reachdesk, he's helped brands build stronger connections, unlock new opportunities, and deliver customer experiences that truly engage. Known for translating big ideas into measurable results, Ben shares actionable insights on outbound and allbound strategies — from sparking pipeline to scaling engagement. Join us as he brings fresh perspectives and stories from the cutting edge of modern marketing.   About ReachDesk At Reachdesk, we believe that strong relationships fuel success. Whether you're engaging prospects, celebrating customers, or recognizing employees, our platform makes it simple to deliver personalized moments that resonate at scale. As the only fully integrated gifting and swag solution, we empower go-to-market and people teams to: Strengthen connections with prospects, customers, and employees. Remove operational headaches with a seamless global fulfilment network. Measure the impact of every send, so gifting becomes a strategic advantage, not just a nice-to-have.   Time Stamps 00:00:00 - Introduction to Marketing B2B Tech Podcast 00:00:18 - Guest Introduction: Ben Smith from Reachdesk 00:00:41 - Ben's Unique Career Journey 00:01:42 - What Reachdesk Does 00:02:31 - Challenges of International Shipping 00:03:15 - The Importance of Physical Gifts in a Digital World 00:04:30 - Customer Use Cases for Reachdesk 00:05:55 - Navigating Gifting Mistakes and Concerns 00:07:36 - The Philosophy of Gifting in Marketing 00:09:02 - Marketing Strategies at Reachdesk 00:11:35 - Building Brand Reputation vs. Driving Leads 00:13:04 - Influencer Marketing in B2B 00:15:05 - Understanding the Buying Committee 00:18:00 - Identifying Gifting Touchpoints in the Customer Journey 00:22:04 - The Impact of Technology on Marketing 00:25:21 - Advice for New Marketing Professionals   Follow Ben: Ben Smith on LinkedIn: https://www.linkedin.com/in/bensmith-reachdesk/ Reachdesk website: https://www.reachdesk.com/ Reachdesk on LinkedIn: https://www.linkedin.com/company/reachdesk/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In episode 539 of 'Coffee with Butterscotch,' the brothers look into how platform fees and distribution monopolies shape the survival odds for indie studios. Alongside updates on Crashlands 2 and Levelhead, they answer listener questions about microtransactions and live service models before zooming out to the bigger question of how developers can keep making games in a crowded, costly marketplace.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:00 Cold Open00:28 Introduction and Welcome01:31 Game Development Updates and Community Engagement04:40 Levelhead's Marketing Strategy and Community Dynamics12:13 The Role of User-Generated Content in Game Success16:41 Innovative Features in Levelhead19:41 Creating Engaging Marketing Content20:51 (Listener Question) Microtransactions in Gaming: A Deep Dive28:06 (Listener Question) The Live Service Model vs. Yearly Sequels35:25 The Impact of Platform Fees on Indie Developers44:25 The Rise of Game Launchers47:12 Epic's Strategy and the Monopoly of Steam50:14 The Challenges of Indie Game Development53:16 The Impact of Revenue Cuts on Indie Studios59:17 The Future of Game Distribution and Indie SurvivalTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this episode of the Real Estate Pros podcast, host Q Edmonds interviews Caleb Luketic, a seasoned real estate professional with a unique approach to creative financing and wholesaling. Caleb shares his journey in the real estate industry, discussing his extensive experience, the current market challenges, and the importance of systems and networking. He emphasizes the need for massive action and resilience in the face of market shifts, encouraging listeners to take risks and learn from their experiences.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Have you ever wondered why some small businesses thrive on LinkedIn while others struggle to get noticed?In this episode of Grow Your Business & Grow Your Wealth, Gary Heldt sits down with Justin Vajko, founder of Dialog and a seasoned marketing strategist, to uncover the secrets behind social media success. Justin's journey began with a childhood hobby of designing logos, which evolved into a career managing multi-million-dollar marketing initiatives before launching his own firm. Today, he helps founders amplify their pipeline, strengthen their personal brand, and position themselves as thought leaders with smart video and LinkedIn strategies. Whether you're a solopreneur or running a growing business, Justin's insights will help you avoid marketing pitfalls, leverage your personal brand, and turn LinkedIn into a lead-generating machine.

I never thought this would happen to me much less be a story for a youtube video but life is what happens while you're making plans.  I think John Lennon said that. 

Neel Dhingra shares how he leveraged social media to connect with industry leaders like Gary Vee—and the game-changing advice that helped him build his brand. He breaks down the key to creating engaging financial content, proving competence, and attracting the right audience while repelling the wrong one. ✖️ ✖️ ✖️ ✖️

In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.Key takeaways include:- The importance of authentic content in the age of AI- Navigating Pinterest's algorithm updates- Effective pinning strategies and board optimization tipsTune in for actionable advice to boost your Pinterest marketing efforts!Chapters:0:15: Introduction to Pinterest1:50: The AI Impact on Pinterest2:56: Navigating AI Content Challenges6:37: Pinterest Algorithm Updates11:06: Effective Pinterest Strategies19:49: Repurposing Content for Pinterest23:27: The Start, Scale, Succeed Virtual Conference26:41: B2B and Informational Content on Pinterest38:04: Simplifying Your Pinterest Workflow39:24: Tools and Resources for Pinterest Marketing41:46: Services Offered by Heather FarrisWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Connect With Matthttps://themattking.com/ Learn More About Gobundancehttps://gobundance.com/tribe Ryan Duey, co-founder of Plunge, shares his entrepreneurial journey, the importance of embracing discomfort, and the transformative power of cold plunges. Ryan discusses the growth of his business, the challenges faced, and the lessons learned along the way.00:00 Overcoming Self-Doubt and Embracing the Founder Mindset02:12 Navigating Competition and Market Evolution06:17 Marketing Strategies and Influencer Collaborations13:37 Balancing Relationships and Business Growth26:23 The Power of Cold Plunge and Sauna34:54 The Transformative Power of Cold Plunges38:50 The Importance of a Co-Founder in Business45:18 Embracing Discomfort for Growth51:34 Balancing Ego and Self-Identity01:01:07 Living Life to the Fullest01:08:04 The Impact of Cold Plunges on FitnessWant To Listen To The Matt King Show?Audio Version: https://tr.ee/j3zE-qcXHB Discovering True Wealth Sahil Bloomhttps://youtu.be/nKob67sIcF4 Thank You To Our Partners!Lauletta Birnbaum, LLC. - Doing Business Justice®https://www.lauletta.com/ Gobundance Members Email: Gobundance@lauletta.comMyOutDesk - The Workforce That Workshttps://www.myoutdesk.com/ APEX Functional Health - Take Control of Your Health https://www.apexfunctionalhealth.com The Matt King Show is a podcast dedicated to uncovering the untold stories of high-achieving individuals—entrepreneurs, athletes, investors, and visionaries—who have forged their own paths to success. Hosted by Matt King, the show goes beyond surface-level interviews, diving deep into the pivotal moments, mindset shifts, and lessons that shaped their journeys. With an engaging and thought-provoking approach, The Matt King Show isn't just about success—it's about the experiences, challenges, and philosophies that define extraordinary lives. This is where ambition meets authenticity, and where listeners gain insights they won't hear anywhere else.

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Feeling the year-end crunch? Wondering how to balance fundraising, community care, and your own well-being without feeling overwhelmed?

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and why it is the variable of any marketing conversation. A winning strategy is going consumer up, not boardroom down. It's all about trying new things in your day-to-day advertising and letting the intelligence of AI bring your ads to the right audience!