Podcasts about marketing strategies

In this episode, I'm joined by Hannah Gill, a doula and passionate educator who's built a business rooted in personal experience, resilience, and alignment. We talk about how she went from working until 2am in burnout mode to finding her groove by letting go of pressure, simplifying her marketing, and building offers that work around her life—not the other way around. Get ready for a conversation that is honest, refreshing, and a powerful reminder that there's no one right way to grow a business.

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

In this Throwback episode, Chad Franzen interviews Josh, co-founder of Hadley Designs, about his journey from door-to-door sales and custom wedding invitations to building an eight-figure Amazon brand with over 1,300 SKUs. Josh shares how resilience, leveraging Facebook ads, and continuous learning fueled his growth. He discusses the transition from bespoke products to scalable e-commerce, the impact of mentorship, and the importance of reinvesting profits. Josh also introduces his new podcast, aimed at helping seven-figure business owners scale to eight figures by sharing real-world lessons and strategies from successful entrepreneurs.Chapters:Introduction and Early Entrepreneurial Drive (00:00:00)Josh discusses resilience, shaking off criticism, and introduces Chad Frandsen as the interviewer.Lifelong Entrepreneurial Spirit (00:00:44)Josh describes his restless drive for business ideas and entrepreneurial mindset.Starting Hadley Designs (00:01:03)Josh recounts working at American Airlines, Becca's passion for art, and launching Hadley Designs.First Wedding Invitation Sales & Facebook Groups (00:01:51)Becca's first wedding invitation project, joining Facebook groups, and early sales tactics.Early Revenue and Facebook Group Marketing (00:03:43)Josh explains how Facebook groups drove initial revenue and his extensive involvement in them.Sales Approach and Door-to-Door Experience (00:04:13)Josh credits his sales process and door-to-door pest control sales for refining his approach.Applying Sales Tactics to Wedding Invitations (00:05:00)Josh details his copy-paste sales messages and qualifying questions for potential clients.Lessons from Door-to-Door Sales (00:05:33)Josh shares how door-to-door sales taught him perseverance, handling rejection, and maintaining momentum.Resilience and Bouncing Back (00:07:47)Josh discusses shaking off criticism, confidence, and how resilience helps in business and relationships.Evolution of Marketing Strategy (00:08:35)Josh describes shifting from Facebook groups to Facebook ads, and the impact on Hadley Designs' growth.Transition to Amazon and Product Expansion (00:09:39)Josh explains moving from custom invitations to mass-produced products, launching on Amazon, and scaling SKUs.Mentorship and Continuous Learning (00:11:35)Josh talks about his college mentor, Troy D'Ambrosio, and the importance of ongoing education and learning from others.Key to Success: Willingness to Learn (00:13:33)Josh affirms that continuous learning and seeking knowledge have been crucial to his success.Launching a New Podcast (00:13:36)Josh introduces his new podcast aimed at helping entrepreneurs scale from seven to eight figures on Amazon.Podcast Focus and Value (00:13:56)Josh outlines the podcast's mission: sharing lessons, overcoming plateaus, and interviewing successful entrepreneurs.Conclusion and Farewell (00:15:21)Chad thanks Josh, expresses interest in the podcast, and the episode wraps up.Links and Mentions:Tools and Websites  Adobe Illustrator  Facebook Groups Facebook Advertising Amazon  Courses  Facebook Ads Course Amazon Course Mentors  Troy D'Ambrosio on LinkedIn  Transcript:Josh 00:00:00  But you got to just shake things off and some people would be like, You seem like super scammy. Like, I don't, you know, you're you're a creepy dude. Like, why are you in these Facebook groups? It's mostly women in here. It's like, you know, you just got to shake it off and go the next person because, you know, you're doing people a service, right? And it's not like I was trying to do anything maliciously. So to me, it's I had full confidence going forward and being like, hey, all right, let's just go to the next person. Let's let whatever people say just literally slide off my back. And today I have Chad Franzen here of rise 25, who has done thousands of interviews with successful entrepreneurs and CEOs. We have flipped the script and he's going to be interviewing me today. Welcome, Chad.Chad 00:00:44  Hey Josh, thanks so much. It's great to be here. Hey, question for you. Would you consider yourself a lifelong entrepreneur?Josh 00:00:51  Yeah, I would definitely say I'm a lifelong entrepreneur.Josh 00:00:54  For whatever reason, there's there's just something inside of me that, doesn't allow me to rest at night. I've always got a lot of business ideas going.Chad 00:01:03  You kind of. You graduated with your MBA and with your, bachelor's degree. And you went to American Airlines. You were working there for five years, and then you were you were working nights with your wife, and that was that Hadley designed?Josh 00:01:15  Yes, yes. So that's where Hadley Designs was born. So I started at American Airlines in August of 2014, and then Hadley Designs officially became an entity in March of 2015. So I had a good job with American Airlines, and we kind of asked ourselves, like, what is it that, you know, you should do? Becca. what? And she she didn't necessarily want to go work for somebody. right off the bat, which I thought was interesting. I was like, I fully support that. Like, let's go explore. Like, we've got time on our hands, right? No kids at this point.Josh 00:01:51  Like, we just graduated college. And so she actually She's always had a passion for art and creativity, and so she kind of explored that. And so she ended up, I think a friend was getting married and she's like, hey, you know, ...

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this conversation, Dylan Silver interviews Nelson Bruton, a digital marketing expert specializing in the real estate sector. They discuss the unique aspects of Florida's real estate market, Nelson's journey into digital marketing, and the importance of human interaction in an increasingly automated world. Nelson emphasizes the need for brokers to effectively utilize their websites for lead generation and the significance of maintaining a strong local network. The conversation concludes with insights on navigating various marketing channels and the importance of consistency in marketing efforts. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of the Real Estate Pros podcast, Kristen Knapp interviews Steve McNamer, a realtor from the Seattle-Tacoma area. They discuss Steve's journey into real estate, the challenges and changes in the market, and the importance of understanding buyer and seller dynamics. Steve shares insights on marketing strategies, the significance of timing in real estate, and his specialized services for clients going through divorce. The conversation emphasizes the emotional aspects of real estate transactions and the importance of having a knowledgeable realtor to guide clients through the process.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this inspiring episode, Brittni sits down with 25-year-old entrepreneur Maysen Minor, the founder of Beadology, a DIY jewelry workshop based in Utah. Maysen shares how a $1 business challenge in college sparked a passion that turned into a thriving business with two retail storefronts—one in Provo and one in Draper. From selling $3 beaded rings out of a small box to hosting events, markets, and birthday parties, Maysen walks us through her journey of creativity, hustle, and faith. She opens up about the highs and lows of entrepreneurship, what it's like being a young woman in business, and the joy she finds in helping others create and feel beautiful. Listener Perks: Book your own jewelry workshop with CODE: REDEFINE to get 100% OFF your booking fee at beadology.co! Connect with Maysen: Instagram: @maysen_minor Business IG: @beadology_utah Website: beadology.co     Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/#  

In this episode of the Untrapped Podcast, host Keith Kalfas speaks with Ryan Kettering, founder of Prolific Brand Design. They explore the significance of comprehensive rebranding and the importance of establishing a brand identity. Ryan shares insights into his decade-long experience in branding service businesses, emphasizing the need for businesses to act authentically and resonate with their market. They discuss the role of core beliefs, marketing strategies, and the importance of client experiences that are genuinely worth talking about. This episode offers valuable advice on branding, personal growth, and building a memorable business identity.     “You can never spend enough money to say the right thing—only you can say it, because it's your story. So why not be yourself, with the volume turned all the way up?” – Ryan Kettering Topics Covered: Meet Ryan Kettering: Branding Expert The Importance of Branding in Service Businesses Deep Dive into Branding Strategies Creating a Unique Brand Identity The Power of Authenticity in Branding Building a Strong Company Culture Marketing Strategies and Personal Motivation Creating Emotional Connections in Marketing The Power of Storytelling in Business   Practical Tips for Personal and Business Growth Key Takeaways Branding Isn't Just Design—It's Identity in Action: Ryan breaks down how powerful branding starts from within. It's not just about logos and colors—it's about knowing who you are, what you stand for, and how that shows up in every customer interaction. The strongest brands aren't loud—they're authentic and consistent.    Build a Business Worth Talking About: If no one's talking about your business, you're probably not doing anything worth talking about. Ryan challenges service business owners to stop chasing trends and start creating remarkable experiences that make customers want to share their story.   Purpose Isn't in the Clouds—It's in the Moment: Purpose isn't some big, elusive dream. It's doing the right thing, right now, with intention. Whether it's blowing off every inch of a customer's patio or handing a kid a Pokemon card, small, genuine actions leave lasting impressions.   Connect with Ryan Instagram: https://www.instagram.com/ryankettering/ Facebook: https://web.facebook.com/ryankettering Website: https://prolificbranddesign.com/pages/about-us/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Ever feel like you're the exception—the one who can juggle five offers, launch three new ideas, and rebuild your website all at once? In today's episode, I'm pulling back the curtain on how that mindset, while powerful, can also quietly sabotage your next level of growth. I'm sharing real conversations I've had with entrepreneurs (and myself) about what happens when we stop chasing all the things and start laser focusing on what actually moves the needle. If you've been in a season of overcommitting, this episode might just be the reset you need.

Feeling overwhelmed with content creation as an online Christian Coach? In this episode, I'm sharing 6 powerful organic marketing strategies that work for Kingdom-driven women in business. From SEO to podcasting and Pinterest, I break down what's worth your time when building a faith-based online business without burnout.You'll Discover:—What to prioritize if you're going all-in on organic.—How Christian Business Coaches use collaborations to scale.—Why podcasting + Pinterest = secret sauce.—The surprising platform I haven't cracked (yet!)—What sets SEO apart in faith-based online marketing.GET STARTED TODAYReady to launch? Join The Selah Collective 12-Month Group Coaching Program.Ready to scale? Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course: Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100K in the next 12 months, get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder? Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram using this DM flow template.READ THE BLOG233: 6 Organic Marketing Strategies That Work for Kingdom Online Business OwnersOTHER EPISODES YOU MIGHT ENJOY Episode 175: Scaling to $1M+ - The Milestones + Marketing Activities in My Online Business That Made It PossibleEpisode 193: I Started My Business w/ Paid Ads Because I Didn't Want to Get Burnt with Soul-Crushing Organic Marketing (Part of Why So Many Christian Business Owners Fail)

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.   Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more.    In this episode, we discuss the evolution and future of longevity-focused clinics.   We also cover:   The four pillars of longevity care  Complexities of medical franchising Building a model for N-of-1 medicine   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Next Health: https://www.next-health.com  Next Health Social: https://www.instagram.com/nexthealth/ Franchise Opportunities: https://www.next-health.com/franchise  Dr. Shah's Website: https://drshah.com/  Dr. Shah's Social: @darshanshahmd   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:20) Dr. Shah's Background (01:25) Four Verticals of Longevity Medicine (04:25) Building a Unified Healthcare Model (07:00) Membership Model and Personalized N-of-One Medicine (11:15) Evolution of Longevity Terminology (14:45) Bridging Wellness and Legitimate Healthcare (19:55) Medical Innovation (21:15) Franchise Expansion Strategy  (24:40) Complexity of Medical Franchising (27:35) Attracting Medical Talent from Traditional Healthcare (30:05) Partnership Opportunities  (31:35) Marketing Strategy and Community Building (34:15) Financing and Franchise Economics (36:20) The Future of Next Health (38:00) Conclusion  

Discover how Home365 is revolutionizing real estate investing with its groundbreaking flat-rate property management model! In this episode, Daniel Shaked, the visionary founder of Home365, shares how his team is transforming the property management industry through cutting-edge technology, machine learning, and data-driven insights. Real estate investors, this is your chance to learn how to turn active property management into a truly passive and predictable experience!

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Thinking about starting a podcast, or wondering why yours isn't growing? You might be making one of these super common podcasting mistakes. Don't worry, they're all fixable! In this episode, I'm sharing how to avoid the 7 podcasting mistakes that keep your show from gaining traction, what to focus on instead to build momentum, and how to get clarity around your strategy...whether you're just starting or trying to grow.Schedule a free consultation to see how I can help: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HEREIn this episode, Jeff is joined by Kevin Brown, a multi-shop owner and technician from Michigan with over 35 years of experience in the industry. Kevin shares candid insights on what it takes to run a profitable repair business, emphasizing the importance of charging for diagnostic work and paying technicians fairly for their time and expertise. The conversation delves into the challenges of managing people and processes, fostering a strong company culture, and establishing sustainable business systems for long-term success.00:00 "Podcast Clash with Kevin"08:32 Charging for Diagnostic Time15:43 "Reflecting on Past Mistakes"19:45 Brake Troubles and Customer Dilemma26:57 Brandon Sloan: Expert in Shop Economics28:00 "Mechanic's Guide to Business Success"36:05 "Value and Pay for Wiper Service"41:59 DVI and Customer Follow-Through Issues49:01 Tech Reluctance Delays Customer Service50:38 Streamlined Repair Order Process58:53 Reconsidering Technician and Advisor Pay01:02:57 Toxic Work Environment Reflection01:10:55 Road Force Balancing Importance01:15:55 Why I Question Automotive Needs01:18:22 Complimentary Diagnostics to Reduce Costs01:25:24 High Labor Rates Impact Efficiency01:28:42 Faulty Brake Promo Issues01:35:44 September Event Invitation Reminder01:38:53 Networking Opportunity for Experienced Professionals01:47:52 Finding Work-Life Balance01:52:06 Retail Industry's Youth Crisis01:55:25 "Building Respectful Connections" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

About the Guest(s): Dr. Chad Woolner is a seasoned expert in functional medicine. With years of experience, he has been instrumental in helping practitioners transcend the traditional brick-and-mortar model, guiding them towards successful virtual practices. Dr. Woolner is known for his strategic approach to simplifying functional medicine, making it accessible and effective without overwhelming technical demands. Dr. Andrew Wells is a renowned functional medicine practitioner dedicated to transforming healthcare practices. He partners with Dr. Woolner in the Simplified Functional Medicine podcast series, offering insights into building thriving virtual practices. Dr. Wells's expertise lies in crafting compelling offers and scaling marketing strategies that engage and convert audiences effectively. Episode Summary: In this insightful episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells reveal the tangible blueprint for establishing a successful virtual practice. Building off their previous discussion where they debunked myths about virtual practices, this session dives deep into the tactical side, offering a four-step strategy that has liberated many from the constraints of traditional practices. This episode is particularly beneficial for practitioners looking to transition into the virtual healthcare space without getting bogged down by technology overload or certifications. The discussion begins by emphasizing the importance of leveraging existing audiences when transitioning to a virtual practice. Drs. Woolner and Wells provide expert strategies for creating a seamless integration between in-person and virtual consultations. They detail a streamlined process involving audience traffic, patient education, compelling offer crafting, and long-term marketing strategies. These elements form the backbone of a thriving virtual practice that can operate profitably and sustainably. Listeners will gain insights into the nuances of these steps and will be presented with actionable advice to make the leap into virtual healthcare delivery confidently. Key Takeaways: Transforming a brick-and-mortar practice into a virtual practice involves a strategic four-step approach: increasing audience traffic, patient education and enrollment, crafting irresistible offers, and establishing a solid marketing platform. Leveraging existing audiences is crucial; practitioners should tap into their current client base instead of trying to build one from scratch. AI developments have made conventional sales tactics obsolete; practitioners need to focus on selling comprehensive solutions rather than individual services like lab tests or supplements. Creating a unique branded solution can provide a competitive edge in the increasingly crowded field of virtual functional medicine. Building a podcast or regular content platform is essential for scaling marketing efforts and establishing authority in the virtual healthcare space. Notable Quotes: "If you build it, then they have to find you, and how do you separate yourself from other practitioners?" "Patients don't quit protocols easily, but they don't quit relationships easily." "If you're selling just labs, supplements, or diet programs, AI can do that better and faster." "We build the bike for you. It rides great, and it's ready for you to start helping patients now." "Start with a podcast. Leverage it to create a marketing platform for long-term sustainability." Resources: Dr. Chad Woolner's Simplified Functional Medicine Dr. Andrew Wells's insights on establishing virtual practices Alex Hormozi's book, "$100M Offers" AI tools like ChatGPT for content creation and management Video and content platforms such as VEED IO, Submagic, and Descript for content repurposing This episode contains strategic insights for anyone looking to build or enhance a virtual practice in the healthcare sector. Don't miss out on the opportunity to learn directly from seasoned experts. Listen to the full discussion for an in-depth understanding and stay tuned for more episodes packed with actionable advice.

Unlock the secrets to sustainable wedding‑business growth in this week's episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.In this episode, you'll discover:The “marketing pyramid” & why word‑of‑mouth sits at the topThe IPA framework: Influencers, Pipelines & Anchors explainedHow to stop competing on price and attract premium clientsThe mindset shift from small‑business hustle to CEO‑style strategyWhy live events like Wedcon turbocharge your learningResources & Links:

In this episode, Pat Light and Tevo discuss the importance of gratitude amidst busy lives, reflect on personal milestones, and share insights on the impact of social media on business. They explore the relationship between reality shows and bar sales, and delve into the drinking trends of Gen Z, questioning whether they are truly drinking less or if it's a financial decision. The conversation highlights the evolving nature of bars as social platforms and the challenges faced by business owners in adapting to changing consumer behaviors.Chapters00:00 Gratitude in Busy Times02:44 Navigating Business Hecticness05:35 Reflections on Legends Lost08:18 The Influence of Social Media10:59 Marketing Strategies and Insights27:26 Maximizing Revenue Through Marketing Strategies29:56 The Impact of Viral Marketing on Engagement31:22 Reality Shows as a Sales Driver for Bars36:40 Navigating the Challenges of Reality Show Promotions42:53 Gen Z's Drinking Habits and Bar Revenue DynamicsYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim chats with Casey Berman, founder of LeaveLawBehind and CaseyBerman.com. Casey shares how he helps unhappy attorneys—and now professionals of all kinds—transition out of careers they've outgrown and into work that's truly aligned with their strengths and passions. From the challenges of leaving law to the joys of flexible remote work, Casey drops wisdom on how to break free from the “golden handcuffs” and build a career that fits your life. Who is Casey Berman? Casey Berman is the founder of LeaveLawBehind, where he has helped hundreds of lawyers transition into non-legal careers they love. With a background in law and a passion for mindset coaching, Casey empowers professionals to recognize their transferable skills and shift into purpose-driven work. His newest venture, CaseyBerman.com, expands his impact beyond law, helping people from all industries align their work with who they really are. Connect with Casey Berman: Website: https://caseyberman.com Website: https://leavelawbehind.com Email: casey@caseyberman.com LinkedIn: https://www.linkedin.com/in/caseybermansf/ Facebook: https://www.facebook.com/LeaveLawBehind Twitter: https://twitter.com/CaseyBerman Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast X / Twitter: https://twitter.com/workathomestar Timestamps: 00:00 Introduction to the Podcast 00:29 Success Stories from Leave Law Behind 02:29 Challenges and Misconceptions in the Legal Profession 05:18 The Importance of Transferable Skills 07:50 Balancing Flexibility and Discipline While Working from Home 13:28 Setting Up a Productive Home Office 18:54 The Challenges and Joys of Working from Home 19:13 The Impact of Voice to Text Technology 20:34 The Importance of Delegation 21:40 Automating Business Processes 23:36 Leveraging AI and Tools for Efficiency 26:18 Creating Your Own Job in a Changing Market 30:31 The Future of Jobs and Entrepreneurship 31:38 Effective Sales and Marketing Strategies 36:38 Exciting Developments in Casey's Business 38:38 Favorite Rockstars and Closing Remarks

James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.Episode Outline:[00:00:03] Introduction & Medellín living[00:04:20] Life before entrepreneurship: ESPN and Bali years[00:08:50] Launching Swannies & Stop Drinking program[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle[00:21:00] Customer transformations and generational impact[00:28:15] The business cost of casual drinking[00:34:40] Why younger generations are skipping alcohol[00:38:30] Swannies: Sleep benefits and productivity explained[00:40:00] Closing thoughts and where to find JamesWisdom Nuggets:1. Alcohol-Free is a Strategic Advantage:Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.2. Productivity Isn't Just Effort—It's Clarity:You don't need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.3. Wellness Trends Aren't a Fad:The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.4. Modeling Over Preaching:Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.5. Sleep is Non-Negotiable for Peak Performance:Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.Power Quotes“Removing alcohol is a superpower for your love life and business life.” - James Swanwick“Every day you don't drink is a special occasion.” - James Swanwick“In 30 years, we'll see alcohol the same way we see cigarettes.” - James Swanwick“Most of our problems have simple roots we often ignore.” - Alex Quin“It's wild how hard we fight to keep things that hurt us.” - Alex QuinConnect with James:Website: https://alcoholfreelifestyle.comInstagram: @jamesswanwickBook: Clear – Available on AmazonConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Abhi Agrawal shares his journey in real estate, focusing on helping homeowners in Texas through creative solutions. He discusses the importance of networking, learning from others, and the challenges of marketing in a competitive environment. Abhi also shares a complex case study of a successful deal he executed, emphasizing the need for persistence and a positive mindset in the real estate industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.Matt and Sara cover:What it really looks like to run full-stack B2B marketing without a teamHow to scale content and campaigns using AI (while keeping your voice)Why outbound should roll up to marketing and how to build campaigns that aren't ignoredYou'll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.Timestamps(00:00) - – Intro and Sara's role at Stryber (03:54) - – What full-stack marketing looks like for a solo marketer (05:44) - – Why generalist marketers are thriving right now (08:14) - – Using AI to speed up execution (without losing strategy) (10:04) - – How Sara manages freelancers and internal resources (12:19) - – Taking ownership of outbound as a marketer (14:34) - – Why cold outreach is failing and what works better (17:14) - – How she uses AI to write, edit, and shape short-form content (19:34) - – Voice note workflows and turning them into posts (21:34) - – Strategic planning and vertical-based positioning (27:55) - – The future of content marketing and newsletter cadence (31:50) - – Why people connect with creators more than brands (34:32) - – How Sara built a trusted, high-engagement personal brand (40:05) - – Turning sponsored content into actual demand (46:20) - – Final advice for solo marketers and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Many skilled operators dream of being their own boss, but the reality is a brutal mix of financial pressure, operational chaos, and personal sacrifice. In this episode, Sy Kirby of Sy-Con Excavation shares his unfiltered story of turning a trade into a thriving business.From a name his grandfather wrote on a toy truck to building a company, a popular YouTube channel, and the Blue Collar Business Podcast, Sy reveals the raw truths about making big bets on people, kickstarting a marketing strategy at CONEXPO, and handling the crushing stress of being the CEO.

Episode 171: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scaleGetting noticed in a crowded and oversaturated market is difficult. No matter how much content you create, you get lost in the noise, making it hard to build credibility and reach new audiences.In this episode, Ishveen Jolly teaches us how to leverage influencer partnerships even on a small budget. She reveals how to find authentic connections between athletes/celebrities and your coaching or course business, negotiate deals starting as low as $250 or even product exchanges, and repurpose that content across multiple channels for maximum impact.Ishveen also shares creative partnership models beyond simple promotions, including co-creating specialized courses and building long-term affiliate relationships that can transform your marketing strategy.About Ishveen Jolly: Ishveen is a trailblazer in the sports marketing industry having built OpenSponsorship.com into the world's largest marketplace connecting brands to athletes for digital marketing campaigns.Her accolades include getting on the Forbes 30U30 sports list, Inc's top 100 female Founders list and raising over $5M for the company including from NBA team owners, athletes such as Serena Williams, notable VCs and her Alma Mater Oxford University.The marketplace has 17,000 athletes, 60% are managed by the major sports agencies and 40% is athletes direct. They have done 10,000 deals including for brands like Walmart, Footlocker, ESPN, Fanduel, Western Union, and 100s more.Connect with Ishveen:https://opensponsorship.com https://instagram.com/opensponsorshipWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast

Keywords: fitness business, personal training, high intensity training, physical therapy, client experience, business development, marketing strategies, strength training, personalized training, gym management, fitness, franchising, business growth, client experience, cash flow, personal training, instructor challenges, business lessons, SlowBurn fitness, mentorship Summary: In this conversation, Mitch Beinhaker interviews Fredrick Hahn, a fitness entrepreneur who shares his journey from working in physical therapy to establishing his own personal training business. Fredrick discusses the unique approach he takes in training clients, emphasizing high-intensity, one-on-one sessions. He also delves into the challenges of building a business in the fitness industry, including navigating insurance issues and developing effective marketing strategies. Throughout the discussion, Fredrick highlights the importance of client satisfaction and creating a personalized experience that keeps clients coming back. In this conversation, Fredrick Hahn discusses the evolution of his fitness business, focusing on client experience, cash flow management, and the challenges of finding qualified instructors. He shares insights from his journey of expanding his business, including lessons learned from client retention and the decision to franchise. The discussion highlights the importance of passion in business success, navigating the franchising process, and building a supportive network for franchisees. Fredrick emphasizes the need for mentorship and the value of helping others in the industry. Takeaways Fredrick has been in the fitness industry since 1987. He started as a physical therapy aide and personal trainer. Fredrick opened a unique physical therapy clinic focusing on strength training. He transitioned to personal training due to insurance issues. Fredrick's gym focuses on one-on-one, high-intensity training. He emphasizes the importance of client satisfaction in business. Fredrick's business model includes various session packages for clients. He believes in providing a personalized training experience. Fredrick avoids group training to maintain quality. He has expanded his business to Montclair, celebrating its 10th anniversary. Client experience is crucial for business success. Steady cash flow can be achieved through consistent client payments. Finding qualified instructors is a significant challenge in the fitness industry. Building a business from scratch requires resilience and dedication. Franchising can be a strategic growth avenue for established businesses. Passion for the work leads to greater success and fulfillment. Successful business owners often prioritize helping others in their field. Navigating the franchising process requires thorough research and support. Creating a supportive franchise network is essential for franchisee success. Mentorship plays a vital role in personal and professional growth. Titles Building a Fitness Empire: Fredrick's Journey From Physical Therapy to Personal Training The Art of High-Intensity Training Creating a Unique Client Experience in Fitness Navigating the Fitness Business Landscape Sound Bites "I wanted to rent my own place." "I had to scrape the floors." "I opened up the facility in Montclair." "I don't believe in group training." "People hate subscription-based models." "You're not raising your prices." "It's a business in a box." "I have mentors helping me." "Successful people want to help." "I want to help them." Chapters 00:00 Introduction to the Business of Fitness 03:19 Fredrick's Journey into Fitness 06:06 Establishing a Unique Physical Therapy Clinic 09:14 Transitioning to Personal Training Business 11:01 Building the Business from the Ground Up 15:05 Vision for a Personalized Training Experience 17:48 Business Development Strategies 20:02 Creating a Client-Centric Experience 23:20 Pricing Models and Client Retention 24:59 Client Experience and Cash Flow Management 27:11 Challenges in Finding Qualified Instructors 30:15 Lessons from Business Expansion and Client Retention 33:07 Franchising: A New Growth Strategy 35:40 Passion-Driven Business Success 39:06 Navigating the Franchising Process 44:06 Building a Supportive Franchise Network 48:01 Future Growth and Marketing Strategies

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year's conference chairs, we're giving them a little breathing room this week.   In the meantime, we're bringing back a listener favorite: “Finding Your Why & Trusting the Process: Rethinking Goals.” Originally released in February, it's one of our top-performing episodes—and for good reason.

Most agents don't have a client problem - they have a visibility problem.In this solo episode, David Greenspan calls out the biggest marketing mistake agents and small business owners are making right now: silence. If your email list is cold, your content is inconsistent, and your database isn't hearing from you regularly, you're leaving money on the table.David breaks down the communication breakdown - and gives you a simple, tactical workback plan to fix it.You'll learn how to build MindShare now so you can win more Market Share this fall.Whether you're struggling to stay visible or just need a better system to stay consistent, this is your episode.

FAQ Friday answering the podcasting question of "Do I Need a Formal Intro and Outro?"Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collectiveThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

What makes customers choose your business over countless alternatives? After a recent trip with my 16-year-old daughter, I had a powerful reminder for you and your business so it will ACTUALLY be successful.

Khulan Davaadorj turned her battle with eczema into Mongolia's first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode, I sit down with my right-hand and incredible Director of Operations, Morgan Kirk, for an honest conversation about what it really looks like to grow a business with someone by your side. We dive deep into her incredible transformation from a fifth-grade teacher who wanted to stay completely behind the scenes to the powerhouse leader who now runs our entire done-with-you program. We talk about the hard conversations, how we challenge each other as CEO and operator, and what it really looks like when someone chooses growth over comfort. If you're wondering what it looks like to have that essential right-hand person or you've been playing it safe in your own life, this raw, behind-the-scenes look at our relationship will show you exactly what's possible when you're willing to grow.

In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she's at the forefront of using AI to scale smarter, not just faster.Matt and Jennifer cover:How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intelPractical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-marketHow to coach marketers to use AI responsibly, and why curiosity and judgment matter more than everIt's a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.Timestamps(00:00) - – Intro (02:37) - – What product marketing owns today (06:24) - – Launch and learn vs launch and leave (07:34) - – How PMM drives company strategy (10:59) - – Aligning teams around growth levers (14:34) - – Gathering customer and market intel (18:39) - – Quick, AI-powered research tactics (20:19) - – Sharing insights across the org (25:00) - – Real examples of AI in use (28:20) - – Eliminating freelancer spend with AI (30:00) - – What to feed AI to get results (32:50) - – Coaching teams to use AI well (36:20) - – Weekly AI spotlights and team habits (38:35) - – Building a team-wide AI culture (42:05) - – Setting realistic AI expectations (45:50) - – Example prompts and experiments (48:07) - – The role of community and mentorship (54:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

I'm back with part two of my chat with Jess Rickus, creative entrepreneur, strategist, and founder of Studio Ninety. (If you missed it, catch part 1 here!) In this episode, we dive even deeper into the strategy behind authentic content, how to navigate seasons of growth, and the power of upcycling content without losing your voice. Jess brings so much heart and honesty to this conversation , and I know you're going to walk away feeling energized about how to approach social media in a sustainable and meaningful way!Tune in to hear more about:• The power of diversifying your platforms, and why you need one you own.• How Jess handled a rapid growth season while balancing motherhood and entrepreneurship.• Tips on repurposing your content in fresh, smart ways that save time and amplify impact.• Why being “annoying” online (aka repeating your message) is actually a key to successful marketing. • The importance of long-form content, automation tools, and building an email list you can rely on.• Honest truths about showing up authentically, on and offline, and how that leads to real community and referrals.If you've ever felt overwhelmed trying to do all the things online, this is the reminder you need that connection, clarity, and consistency can carry you so far. Let me know what resonated with you! I love hearing from you on IG @AlliArruda!Jess' LinksInstagram: https://www.instagram.com/jessrickus_https://www.instagram.com/studioninety.caWebsite: https://studioninety.ca Upcoming Events:• GET IN THE ROOM: 1 Day MastermindUnlock Your Potential: A Transformative One-Day Mastermind in Ontario Wine Country, Thursday August 14th, 2025 • GIRLFRIENDS WALKS are back! It's more than a walk—it's an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities. Check www.inspireandmove.ca/store to get tickets & join me for the next one! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

What does it really take to carve out space for a new business in an industry dominated by giants? In this episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Kimberly Evans, the inspiring founder and CEO of Just Her Rideshare, a women-centric rideshare service focused on safety, community, and empowerment.Kimberly shares her personal story of why she created Just Her Rideshare, drawing from her own experiences and deep commitment to serving women who often feel vulnerable using traditional rideshare options. As a fourth-generation entrepreneur, she talks candidly about the challenges of fundraising, the lessons learned from bootstrapping, and the value of staying connected to the community at every stage of growth.If you're passionate about startups, social impact, or want to understand the realities of building something new against the odds, this episode is a must-listen. Kimberly's journey is filled with actionable insights on fundraising, effective marketing, and the power of focusing on community—offering inspiration and practical advice to founders and investors alike.And don't forget you can also participate in the Wefunder crowdfunding campaign to support Just Her Rideshare.https://wefunder.com/justherrideshare/ To get the latest from Kimberly Evans, you can follow her below!https://www.linkedin.com/in/justherride/https://www.justherrideshare.com/ https://wefunder.com/justherrideshare/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it's simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You'll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.You'll also learn:Why prompting is more about conversation than coding.How a well-written prompt becomes a shortcut you can use again and again.The difference between prompts and templates—and how to use both for better outcomes.At World Innovators, we focus on providing tools and strategies that make your work easier, your messaging clearer, and your outcomes more consistent. This episode offers practical examples to help you build confidence using AI in a way that's simple and effective.For a step-by-step walkthrough, refer to "Prompt Engineering Examples for Business Teams: 3 ChatGPT Prompt Templates to Boost Productivity" video on YouTube- https://youtu.be/FAlcjTx_xUo?si=uQv6-naLnQGIkn4S.Episode Timestamps:00:00 – Welcome & why the term “prompt engineering” can feel overwhelming00:38 – What prompting really is (and what it's not)01:33 – The early struggles: over-explaining and second-guessing03:02 – Aha moment from the Vanderbilt course04:47 – Using prompts to simplify and speed up repetitive tasks06:14 – Real-world example: Scheduling campaigns with one simple prompt10:22 – Understanding the difference between prompts and templates12:59 – Encouragement to just start talking to your AI assistantIf you found this episode helpful, subscribe to the World Innovators YouTube Channel for more practical ideas on B2B marketing and using AI tools effectively.Leave a review to help us spread the word about quality marketing that puts people first.If you need help building your prompt library or training your team, reach out directly to Donna at dpeterson@worldinnovators.com.

I love the movie City Slickers.If you're unfamiliar, Billy Crystal is a Manhattanite, has a midlife crisis, and goes out West on a cattle drive to try to figure life out.Spoiler alert, the crusty old cowboy teaches him that the secret to life is – ‘One thing. Just one thing. You stick to that and everything else don't mean shhh…” Well, you get the idea.It struck me that this is a great brand lesson as well. You've seen the stats – our ideal customer simply gets hammered with messages every day. And there are so many things your internal team could work on. How to break through the noise? How to prioritize? I love what my next guest told me – “If you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wall.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Margaret Dawson, CMO, Chronosphere [https://chronosphere.io/].Chronosphere has raised $343 million in three rounds. In its Series C round in 2023, the company was valued at $1.6 billion.Dawson leads global marketing efforts at Chronosphere, overseeing a budget of $12 million and a team of 23 working on digital experience, corporate communications, demand generation, customer marketing, ABM, Marketing Ops, and Product Marketing.Lessons from the things she madeIf you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wallSometimes you need to poke the snakeIntegrated marketing moves the needleMentoring is a two-way streetJust because you can do something doesn't mean you shouldDon't focus so much on winning each battle that you lose the warIf you channeled the characteristics that made you so competent and made you authentically you, you would have the greatest powerWe do not serve ourselves or the world by hiding our light or being afraid to stand tallDiscussed in this episodeJoin us on July 30th at 2 pm EDT for AI Hackathon: Build a powerful lead gen agent in just 90 minutes [https://join.meclabsai.com/mec-050-masterclass] (from MeclabsAI, MarketingSherpa's parent company).Outside-In Messaging: Nothing counts more than the language of the customer (podcast episode #75) [https://marketingsherpa.com/article/interview/outside-in-messaging]The 4 Pillars of Email Marketing [https://sherpablog.marketingsherpa.com/email-marketing/4-pillars-email-summit-2014/]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Marketing Campaigns: Lose the brand ego and lean into humility (podcast episode #130) [https://marketingsherpa.com/article/interview/marketing-campaigns]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...TApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and focus on the one strategy that always works: word of mouth! I just had over five thousand people attend my Card Party Pokémon event in Florida. I spent zero dollars on ads to attract this massive crowd, so listen in to find out what I focused on instead! While traditional marketing is ineffective, going above and beyond for your audience will always get people talking. In this episode, I cover how to get shares, the psychological triggers that drive word of mouth, and the mistakes to avoid. I also explain the easiest way to access and leverage highly targeted audiences with online groups and communities. This method has been working wonders, so don't miss out! Show notes and more at SmartPassiveIncome.com/session880.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet! (00:00) - Introduction to Q4 Preparation (05:30) - The Importance of Effective Frequency (10:00) - Economic Outlook for Q4 (15:00) - Housekeeping for Q4 (18:00) - Marketing Strategies (21:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

If you run a physical space like a studio or shop, this one's for you. Elizabeth shares five marketing must-do's for brick and mortar businesses—what's working now, what's being overlooked, and how to build visibility locally. Don't worry if you don't have a storefront—these tips work for online businesses too. You'll leave with practical ways to boost engagement, improve communication, and create a community-driven marketing approach.

In this episode, I'm breaking down the difference between deliverables and business identity… why confusing the two is killing your growth.  

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life's rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:Swym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnelsLinks & Resources:Bryant Garvin on LinkedInOzlo SleepPurple MattressGroove LifeWork with KurtWorkApplyNewsletter

Are you creating the kind of content that actually builds momentum—or are you stuck in the safe zone? I just got back from an incredible mastermind with powerhouse 7 and 8-figure entrepreneurs, and this episode is full of the bold ideas, hard truths, and exciting shifts that lit a fire in me. I'm talking about the future of AI in digital products, how to show up with the kind of content that sets industry leaders apart, and the massive unlock that happens when you stop playing it safe. If you're ready to shake things up and lead in a new way, you're going to love this one.

In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.