Marxism and Marketing - for iPod/iPhone

Marxism and Marketing - for iPod/iPhone

Follow Marxism and Marketing - for iPod/iPhone
Share on
Copy link to clipboard

What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the dr…

The Open University


    • Jan 29, 2013 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1m AVG DURATION
    • 8 EPISODES


    Search for episodes from Marxism and Marketing - for iPod/iPhone with a specific topic:

    Latest episodes from Marxism and Marketing - for iPod/iPhone

    What is Neo-Marxism?

    Play Episode Listen Later Jan 29, 2013 1:57


    How does Neo-Marxism differ from our typical view of Marxism?

    capitalism communism marx marxism marxist capitalist neo marxism
    Transcript -- What is Neo-Marxism?

    Play Episode Listen Later Jan 29, 2013


    Transcript -- How does Neo-Marxism differ from our typical view of Marxism?

    capitalism transcript communism marx marxism marxist capitalist neo marxism
    Marketing White Cider

    Play Episode Listen Later Jan 29, 2013 2:19


    What are the motivations behind the development of cheap alcohol?

    marketing development alcohol marxism motivations cider
    Transcript -- Marketing White Cider

    Play Episode Listen Later Jan 29, 2013


    Transcript -- What are the motivations behind the development of cheap alcohol?

    marketing development alcohol transcript marxism motivations cider
    A Neo-Marxist perspective on White Cider

    Play Episode Listen Later Jan 29, 2013 2:11


    Is cheap alcohol developed in order oppress the vulnerable?

    marketing poor alcohol capitalism vulnerable marx oppression marxism marxist cider capitalist neo marxist
    Transcript -- A Neo-Marxist perspective on White Cider

    Play Episode Listen Later Jan 29, 2013


    Transcript -- Is cheap alcohol developed in order oppress the vulnerable?

    marketing poor alcohol capitalism vulnerable transcript marx oppression marxism marxist cider capitalist neo marxist
    Neo-Marxism and prestige brands

    Play Episode Listen Later Jan 29, 2013 0:56


    Looking at market segmentation from a Marxist perspective

    marketing brands capitalism marx marxism marxist prestige capitalist neo marxism market segmentation
    Transcript -- Neo-Marxism and prestige brands

    Play Episode Listen Later Jan 29, 2013


    Transcript -- Looking at market segmentation from a Marxist perspective

    marketing brands capitalism transcript marx marxism marxist prestige capitalist neo marxism transcript looking market segmentation

    Claim Marxism and Marketing - for iPod/iPhone

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel