Identification for a good or service
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action. Marcus's understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Before his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. In this episode, we dive deep into marketing and where brands go wrong. We discuss why balancing short-term activation with long-term brand growth is essential and the danger of doing things to be seen rather than heard. Marcus shares his expertise on culture, why we need a language to define it, and the importance of perspective in shaping your worldview.
Steve, Miss Beka Sue, McNew, Kathy and Tim discuss the fact sourced brands are having their moment right now in the bourbon industry. TBD music is by Kevin MacLeod (incompetech.com). Important Links: Jerry Dalton Movie: https://tinyurl.com/33buk7aw ABV Barrel Shop: abvbarrelshop.com ABV Network Shop: https://shop.abvnetwork.com/ Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
It may seem counterintuitive, but successful founders are often stung by self-doubt, a topic the hosts discussed in this episode, along with Neil Patrick Harris' foray into the RTD cocktail business and an unexpected brand collaboration that's being described as both brilliant and revolting. We also feature the latest edition of Special Ops with Andrew Guard, in which the operations expert shared insights about scaling strategies, how to generate mainstream appeal through flavor and working with non-nutritive sweeteners. Show notes: 0:37: Bev.net, Sprouts Speaks, Target And Tost, Ray Reads IG Comments – John Craven returns to the studio and after a brief chat about his visit to Vermont, the hosts spoke about Outhaus' big news and the founder's bout of imposter syndrome, how sparkling beverage brand TÖST landed a big-time partner, and why Ray isn't a fan of a collaboration between a premium chocolate company and… Velveeta. 27:24: Special Ops with Andrew Guard, Vol. 3 – Andrew Guard of boutique beverage co-packer Right Coast Brands spoke about how founders operating early-stage and emerging businesses can more effectively prepare their brands for scale. He also discussed the link between great flavor and mainstream demand and considerations for working with natural and non-nutritive sweeteners, including monkfruit. Brands in this episode: Tost, Plink, Oat haus, Corona, Thomas Ashburne, Hoplark, Other Half Brewing, Fila Manila, Kasama Rum, Compartes, Velveeta, Jabin, Kit Kat, Van Leeuwen's, Kraft, Midwest Juicery, Gutsy Kombucha, Jabin
Checking In with Anthony & Glenn
Eric Jacobs, Senior Vice President, Select Brands, Marriott International, shares insights on Moxy Hotels, AC Hotels by Marriott, Aloft Hotels, the state of the hotel investment community, and much more!
By popular demand, this week we're bringing you the #DamnGood indie brands that we personally can't get enough of. Tune in as we spray, swatch and slather our way to some new hidden gems that have quickly made their way to our topshelf. You'll hear about: The hottest, UK-based makeup artist brand that's poised to be the next Charlotte Tilbury? An AAPI-backed, Ayurvedic body oil that Carlene's swearing by all bare-leg season long A creamy, cleanser-exfoliator-mask hybrid that will have sensitive types squeezing for more An esthetician-developed, non-drying acne serum that *actually* diminishes pesky zits A clever hair tie – developed by a pro stylist – that stands the ponytail test of thiccccc hair girlies Our new summer fragrance that we're dubbing, “vacation-in-a-bottle” (Pssst: Listeners get 20% off their entire order at Vacation.inc with code: BEAUTY.) Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ PROMO CODES: When you support our show partners, you support the creation of Breaking Beauty Podcast! SKIMS Believe the hype - this collection has over 90,000 five star reviews for a reason. SKIMS Fits Everybody and more best-selling essentials are available now at SKIMS.com. Plus, get free shipping on orders over $75 - all at SKIMS.com. ILIA Visit ILIAbeauty.com and use BREAKINGBEAUTY at checkout for 15% off your first purchase. MACY'S Macy's Ultimate Shopping Event is going on now through Sunday, May 21. Get an extra 10-25% off. Check out macys.com and use promo code SUMMER to save. Some exclusions apply, see macys.com for details. MediHeal Visit Mediheal's official Amazon store to save 35% on select sheet mask 10-packs. Enter code BREAKING35 at checkout. Enter Mediheal's TikTok giveaway @medihealus to win their thirty mask giveaway valued at $70. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya Produced by Dear Media Studio
No Vacancy with Glenn Haussman
Eric Jacobs, Senior Vice President, Select Brands, Marriott International, shares insights on Moxy Hotels, AC Hotels by Marriott, Aloft Hotels, the state of the hotel investment community, and much more!
In the latest edition of the Omni Talk Fast Five live from Shoptalk Europe in Barcelona and sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle Chris Walton and Anne Mezzenga discuss: For the full episode head here: https://omnitalk.blog/2023/05/11/fast-five-video-walmart-bets-big-on-esls-lululemon-goes-after-dupes-sephora-gets-lucky/
A sensational number from Post Malone. A$AP Rocky's critically acclaimed crowd pleaser. And an unexpected hit from Kevin Hart. What may sound like a Spotify playlist is actually a trio of brands built and marketed by Global Brand Equities. Founded in 2019 by Irish expat James Morrissey, Global Brand Equities is focused on developing innovative and creator-led beverage alcohol brands. Morrissey's vision is to meet modern consumers where they live and drink via a contemporary approach to alcoholic beverages, one that lives at the intersection of media, entertainment and premium experiences. Global Brand Equities has aligned with the aforementioned Malone, Rocky and Hart to launch fast-growing brands Maison No 9 French Rosé, Mercer + Prince Canadian Whisky and Gran Coramino Tequila, respectively. The company also markets Sunny Vodka, a premium spirit co-founded by social media influencers Zack Bia and Stas Karanikolaou. In this episode, Morrissey spoke about how his prior experience in hospitality has shaped his perspective on novel consumer brands, the foundations for mutually beneficial celebrity partnerships, why it is critical to understand and operate within the traditional infrastructure for producing and distributing beverage alcohol brands and the effectiveness of its multi-pronged marketing strategy. Show notes: 0:46: Interview: James Morrissey, Founder, Global Brand Equities – Taste Radio editor Ray Latif met with Morrissey at Global Brand Equities' office in the Soho neighborhood of Manhattan where they riffed on the entrepreneur's familiar name and discussed how his background as a club and nightlife promoter in Ireland led him to New York City. He also explained his belief that the beverage alcohol industry had lacked an authentic connection to modern consumers and lacked the type of desirable innovation seen in other industries, why he saw the rosé wine category as ripe for a consumer-facing brand and how he first met and cultivated a relationship with Post Malone. Later, he explained how, despite a crowded space for celebrity-backed liquor brands, he saw opportunities to innovate in the categories of Canadian whiskey and premium tequila and why A$AP Rocky and Kevin Hart were the ideal partners for each, and why moving at “the speed of culture” is key to Global Brand Equities' marketing strategy. Brands in this episode: Maison No 9 French Rosé, Mercer + Prince Canadian Whisky, Gran Coramino Tequila, Sunny Vodka, Casamigos, Teramana Tequila
If you think things are bad at Bud Light, have you seen Budweiser? In today's show, Trish Regan examines the rest of AB Inbev's beer portfolio. Plus, Twitter has a new CEO. Is Linda Yaccarino from NBC up to the job? And, the rhetoric surrounding a potential default on U.S. debt is getting strong. Lots of blame, lots of brinkmanship - but, what does it mean for YOU? Trish explains. Don't forget to subscribe to YouTube to SEE the program live. https://Youtube.com/TrishReganChannel Today's program is sponsored in part by: https://LegacyPMInvestments.com https://RuffGreens.com/Trish Support the show: https://trishregan.store/See omnystudio.com/listener for privacy information.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
MarTech Podcast // Marketing + Technology = Business Growth
Welcome back to Brands and Barbed Wire. Once again, we strive to introduce you to a variety of people who have an impact on the beef cattle industry and today's guest is no different. He doesn't make his living raising, breeding, or feeding cattle, but he's equally important to those that do. Chandler Keys has spent nearly 40 years advocating for the beef cattle business in a place where many of us would be a fish out of water, Washington DC. Thank goodness for us Chandler thrives in that environment and as you'll soon hear, after 40 years, he's still excited and enthusiastic about the beef cattle industry. So let's jump right in and learn more about Chandler Key's of the Keys Group the most Senior beef cattle lobbyist in Washington DC. Thanks to today's sponsor Jorgensen Land and Cattle www.jorgensenfarms.com , Cattle Baron Cigars www.cattlebaroncigars.com, Gorgeous Vodka www.gorgeousbodka.com, B.R. Cutrer Ranch www.brcutrer.com, Ranch House Designs www.ranchhousedesigns.com and JMAR Genetics www.jmargenetics.com.
The hosts discussed the news that Michelle Obama has joined kids' food and beverage company PLEZi Nutrition as a co-founder and strategic partner and spoke about the potential impact of the former first lady's influence and political connections on the brand's development. They also highlighted the 10 brands named as part of Target's third Takeoff Food and Beverage program. Show notes: 0:43: Mike Missed A Lot Of Recesses. You Only Need To Watch Lost Once. Get It In Schools. – Melissa Traverse fills in for John Craven and her excellent seating posture gives way to a chat about fidgeting and Mike's misbehavior as a youth. The hosts collectively urged early-stage beverage founders to apply for New Beverage Showdown 25, before they spoke about what Michelle Obama will bring to the table in her new role as PLEZi co-founder and why not everyone is pleased with her foray into CPG. Later, they noted that several emerging brands often mentioned on Taste Radio landed a spot in Target's accelerator program, congratulated two companies whose products are now sold at Erewhon and chatted about several new and notable products, including a golden milk mix, a pouch drink for Gen Z consumers and a better-for-you option for a quick meal. Brands in this episode: Liquid Death, Super Coffee, Vive Organic, PLEZi, Better Chew, Resist Nutrition, Honeycut Kitchen, Glonuts, Immorel, Homiya, Brooklyn's Tea, Bumpin Blends, Mocktail Club, Soldadera, Better Sour, Struesli, Anjali's Cup, Hapi Water, Sea Monster, Off Limits, Somos, A Dozen Cousins, Talk House Cocktails
Tune in to hear:- What are some of the psychology principles that Costco gets right as a brand?- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino's?- What is the “cocktail party effect” and how can we use it to our advantage?- What does Nike do particularly well and how do they induce a sense of artificial scarcity?- How can your average person in a consulting or advice type role leverage this concept of scarcity?- Who distilled Cialdini's 7 Principles of Persuasion down to just 3 and how are these best applied in practice?Compliance Code: 0963-OAS-4/5/2023https://www.linkedin.com/in/jenclinehenshttps://www.choicehacking.com
Bud Light's parent company is feeling some pain. Investors are selling the stock amid fears that the boycott will not only continue but hit other brands. In today's show, I'm joined by Seth Wethers, the founder of a conservative beer brand that is benefiting from Bud Light's woes. With Title 42 expiring, border towns across the U.S. are preparing for an influx of migrants. Anthony Cabasso, host of Informed with Anthony--and a former translator for the Coast Guard at the border--joins me with a look at the reasons for the surge as well as the frustration he's hearing from members of the latino community in the U.S. about Biden's policies. And... Tucker is making a comeback. On Twitter. FOLLOW THE SHOW here to learn more. Today's advertisers include: https://LegacyPMInvestors.com https://RuffGreens.com/TrishSupport the show: https://trishregan.store/See omnystudio.com/listener for privacy information.
James builds brands that have a positive impact. The core of his thinking builds on the triple bottom line: people; planet; profit which he uses to define what a brand should do (rather than audit what it has done). He is committed to helping as many people benefit from this powerful thinking with access to all his workshops at Rogue School and his agency Punk Works shaping brands that go further. In this episode we talk about life cycle assessment for impact brands, why doing good doesn't harm profit, what it means to be an ally to your employees and why success means delivering meaningful interactions so brands can make the big changes. Discover all episodes and more on www.goingconscious.com. Connect with James: LinkedIn: James Hurst www.punk.works Connect with Nikki: Instagram & LinkedIn @nikkitrott www.consciousaccelerator.com
MarTech Podcast // Marketing + Technology = Business Growth
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Did you know that the number one reason customers cancel subscriptions is because they get too much product?Tune in to this week's episode of the eCommerce Podcast where Matt is joined by Ben Fisher from Rodeo to talk about how to make your subscriptions model stand out from the rest and give your customers the best experience while retaining them for a long time. We delve deep into the main problems associated with standard subscription models and how brands can address these concerns and improve the overall subscription experience. You do not want to miss this episode!ABOUT BEN:Ben started his entrepreneurial journey as a kid in Maine and later worked at a tech startup during the first Dot Com boom. He co-founded CartHook - a checkout optimization platform for DTC ecommerce brands that has processed over $1 billion on behalf of merchants. He now runs Rodeo, a platform that offers personalization features to maximize customer retention and lifetime value for 8-figure DTC brands that utilize subscription-based models.Here's a summary of the great stuff that we cover in this show:Ben discusses the importance of a good customer experience, specifically with subscriptions. He emphasizes that brands should consider the nuances and individual consumption patterns of their customers, and offers a solution called "on-demand" reminders that give consumers more control and eliminate the concern of getting too much or running out of a product. Convenience is key in consumer subscriptions and figuring out the most convenient method for each individual is important for maximizing customer lifetime value. Brands can offer questionnaires or check-ins to tailor the subscription to individual preferences rather than assuming everyone needs the same subscription model. Reminder emails or texts leading up to the desired replenishment period can also be helpful in simplifying the subscription process for customers.Ben discusses the different subscription options offered by the company, including a standard subscription, on-demand feature, and one-time purchase option. The on-demand feature allows for convenience and eliminates checkout friction while still allowing for upsells and cross sells. The segmenting of customers and addressing their reasons for canceling or skipping subscriptions also helps to retain customers and offer a better-suited program for their consumption style.If the customer wants to delay the next purchase, they can select the snooze feature which suggests pre-filled periods of three to five days, one week, and other options to remind users that they may be running out of the product soon and would they like to order some more? However, some users can explicitly choose a date and sometimes even up to three months in advance.Ben & Matt explore the perks of subscriptions and how to add value beyond just getting subscribers. They discuss the importance of thoughtfully designing membership programs, offering benefits like free shipping, members-only pricing, and individual subscriptions, and the risks of discounting subscriptions too much and attracting the wrong customers. The focus is on providing the best experience for each customer and creating a healthy, sustainable subscription model.Matt talks about a a subscription he signed up for which he had forgotten about and was charged $1000 without warning. Ben explains that if the company had been proactive with their onboarding process and personalized their messaging, they may have been able to retain him as a customer. A bad experience can leave a negative impression on a customer.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.
Brands allow customers to opt out of Mother's Day marketing and Brewer's selling beer in the 8th inning is already over. Then we talk to Joe Flick, Lydia Riviera and Otto Ohlson about this Saturday's first Battle of the Badges - Milwaukee's Finest v. Milwaukee's Bravest go head to head in a boxing match.
The Franchise Founders Podcast
In this episode of The Franchise Founders Podcast, co-host Dan Claps talks to Ben Woodruff in a dynamic discussion about their experiences and insights in the franchising industry. Ben is the co-CEO of Woops! Macarons & Gifting, and sjares Dan's background as franchise professionals and entrepreneurs based in New York City. Throughout the episode, they delve into a range of topics, including valuable lessons learned along their respective journeys, navigating the challenges brought about by COVID-19, and the intricacies of franchise development and operations.Ben's extensive background in franchising is highlighted, starting with his beginnings in lead generation and subsequently establishing his own successful lead generation consultancy. Eventually, he assumed the role of CEO at a former client's company. The conversation delves into the qualities that define an exceptional development director, strategies for overcoming brand challenges arising from the pandemic, addressing closures, and effectively communicating with potential candidates about the brand's resilience. The episode offers an engaging and informative exploration of franchise development, packed with enjoyable and insightful anecdotes.Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, Real Franchising. Franchise Founders is a huge supporter of the International Franchise Association (IFA). If you are a fan of franchising and have an interest in joining the franchise community, the IFA is a great place to start! Learn more here: https://www.franchise.org/about-us
Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands. In this discussion between Cole and Patrick, you'll learn about: - the three types of consumer attention and how to capture them - building narratives that actually make sense for consumers - nurturing your exact audience - pushing a consumer-centric direction at your own company This is a shorter episode for us but packs a big punch with valuable advice and insight. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!
On this episode of Banking on KC, Christian Arnold, founder of Clockwork, joins host Kelly Scanlon to discuss his architecture and design firm's mission and how he's built the company. Tune in to discover: How design can strengthen a brand and its emotional connection to customers. Why it's important to track company culture as a KPI. How resources like EO are an investment in a company's success. Country Club Bank – Member FDIC
Rochester Business Connections
Learn Speak Teach Episode 50 w/ Stan Phelps! Watch The Full Episode: https://youtu.be/QiEuhP8lU0M ---- Full Show Notes: https://realbusinessconnections.com/episode/stanphelps/ ---- During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Stan Phelps [06:34] Stan's rainbow of 11 colored goldfish. [13:04] An example of a business that has the massive goldfish differentiation [18:23] Stan's background [27:38] Value-based techniques to differentiate [33:22] Purple, Green, and Gold Goldfish [35:20] Case study on the impact of doing a little something extra on sales [44:54] “The pick-end rule” [46:25] Ben's biggest takeaway from reading Pink Goldfish [48:40] Flawesomeness [52:01] What Stan is working on right now and how we can support him [53:14] How to reach out, connect, and learn more about Stan [52:43] Homework: How to start owning your flaws to be different and unique [54:55] Final Thoughts Key Takeaways: ~ No one has control over their market, their competition, let alone the economy. The only thing you can control is how you differentiate in what you do. It's hard to differentiate with what you offer, but you can differentiate in how you do it and why you do it. ~ [11:54] ~ Referred customers are more valuable to you than the traditionally acquired customer. They stay longer. They spend more money, twice the amount of money as traditional customers, and since they have been referred themselves, they refer up to twice the number over their lifetime. ~ [23:11] ~On time is a myth, people in life are either early or they are late. No one is ever just on time and the same thing applies to the customers we serve each and every day. No one has ever just exactly met the expectations of a customers they serve. We either exceed the expectations or fall short. This gives the choice of doing a little more or a little less. ~ [26:58] ~70% of people buy based on experience, 30% buy solely buy based on price. Given a choice, never compete based on price. It's a race to the bottom. Provide something that makes you different from all of your competition and give your people a reason to talk about you ~ [32:33] ~People make a decision very quickly when visiting an establishment or starting a new job, whether or not they will come back and stay for the long term. How you manage that first impression is key, and before somebody walks out the door, logs off your sight, or hangs on the phone, how you manage that last impression is key. ~ [44:20] ~Every weakness has a corresponding strength to it, but we tend to try to fit in and live by the norms of our industry or where we live. A lot of times, by conforming, we try to correct the things that are unique about us to fit in. What makes us weird, unique, and different is truly what makes us wonderful. ~ [49:05] ~Your brand today is no longer what you tell people it's. It's the differentiated experience your employees deliver, it's what you stand for, how your customers feel, and most importantly, your brand is what your customers and employees tell others about their experience. ~ [52:41] ---- LST is powered by www.balbertmarketing.com
The most successful brands lean on storytelling to connect with their audiences because it is a powerful tool.For as long as there has been language, there have been stories. A well-told story does more than capture someone's attention; it sticks with them. And that is precisely what you want from your personal brand, too. Watch this episode to learn why storytelling is so compelling and how you can incorporate it into your personal branding strategy.What can you offer others through your story? Share your thoughts in the comments!For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.For More Personal Branding Tips Check-Out:✅ The 3 A's of Personal Brandinghttps://youtu.be/6pG9MgvNoJI✅ Podcast Tips for Host and Guesthttps://youtu.be/6u_NBpbCe2c✅ Why Personal Branding is Important for Your Career Advancementhttps://youtu.be/35dy_4XOn7g✅ Common Myths and Mistakes of Digital marketinghttps://youtu.be/tCSHmVyq6fMLet's connect on LinkedIn!https://www.linkedin.com/in/clairebahn/Follow me on Instagram!https://www.instagram.com/clairebahn/Say hello on Twitter!https://twitter.com/clairebahnAbout Claire BahnClaire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She's been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.#storytelling #storytellingtips #storytellingmarketing #storytellingmethod #storytellingtechniques #contentcreation #contentstrategy #personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandingtips #personalbrand #brandingtipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Growing Brands with Traction Adam Kleinberg, Traction – The Sharkpreneur Podcast with Seth Greene Episode 915 Adam Kleinberg Born and raised in New York, Adam Kleinberg bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB. Adam and his partners founded Traction in 2001 (in the spare bedroom of Adam's apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy. In 2019, he led the transformation of Traction into a brand experience consultancy to better serve the needs of marketers in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers. A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year. Listen to this informative Sharkpreneur episode with Adam Kleinberg about growing brands with Traction. Here are some of the beneficial topics covered on this week's show: - How it is possible to make a great living by being creative. - Why having confidence and believing in yourself can make you a success. - How a lot of hustle and a little bit of luck can help your business land big accounts. - Why providing value to your customers is the most important part of owning a business. - How being able to pivot your business will benefit you in the long run. Connect with Adam: Guest Contact Info Twitter @traction Instagram @tractionco LinkedIn Linkedin.com/company/traction Links Mentioned: tractionco.com Learn more about your ad choices. Visit megaphone.fm/adchoices
How can you evoke emotion (ethically) and show your passion for your work? How can you stand out in a sea of similar brands? And what the heck can be learned about partnership, flexibility, and delight from the spellcasting, dice-rolling romp known worldwide as Dungeons and Dragons? This week, Annie P. Ruggles is joined by the incomparable Jodi Krangle. Jodi's been heard in thousands of your favorite commercials and on your favorite brand websites too. In this episode she drops gem after gem about embracing your unique sound and harnessing your fire to create impactful content. Then, Jodi and Annie nerd-out hardcore about the weird joys (and strategic perks!) of role-playing games like D&D. This episode is a Critical Hit! Resources: - Connect with Jodi through her website, LinkedIn, and Clubhouse - Lowry Olafson's SongBrand will sing your brand out loud. - Download Jodi's free guide to implementing an intentional Audio Brand here. - Don't forget to check out her podcast, Audio Branding. What's Inside: [00:04:11] Music: The Master Manipulator [00:07:02] Why Sound Is Essential for Brands [00:09:53] Podcasts: The Multitasking Medium [00:17:54] Passion Over Perfection [00:23:49] Tips for Hating Your Voice on Podcasts [00:27:52] Jealousy and Comedy in the World of D&D [00:29:55] Essential Improv Skills for Entrepreneurs [00:31:59] Embrace your Uniqueness Already! [00:39:49] This Week's Homework: Rekindle Old Loves Wanna binge? Check out these related episodes: 36: On Goal-Setting, Theme Songs & Ally McBeal (feat. Debra Eckerling) 59: On Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball) 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 88: On Customer Satisfaction, Loneliness & Jesus Christ Superstar (feat. Ron Ben-Joseph) 104: On Values, Adaptability & The White Lotus (feat. Brian Patacca)
On the Side with Jackie London
Welcome back to the Business of Wellness! Today's solo episode is a deep-dive on the Bud Light controversy from a food & beverage marketing standpoint. We take a hard look at what better-for-you brands can and should learn from Bud Light's many missteps throughout the handling of this controversy and discuss: Why defining & staying true to your unique value proposition as a food & bev brand is integral to driving key marketing & brand strategy decisions; why taste is ultimately the key driver of customer retention throughout a product & brand's lifecycle, and why having clear values and a strategy in place that reflects those values creates unshakeable brand loyalty among customers. I also share what I've learned about influencer marketing strategies from working with big brands and working for them; some background on Bud Light's VP of Marketing; why Bud Light's non-apology and lack of accountability got them into hot water, and why choosing NOT to stand behind their top talent will be one of their greatest hurdles to overcome. We also get into the ins and outs of beer distributors, why these relationships matter, and what it says to customers that Bud Light is giving cases of beer away for free to these key customer touch-points. Plus, we go behind the scenes on product development and R&D for food & beverage brands, the latest Anheuser Busch InBev earnings call highlights, and how so much of where this all began with Bud Light is rooted in diet culture (yes, you read that correctly). Trust me, folks— you don't want to miss this episode! Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD! Please be sure to follow the show wherever you listen to podcasts; share your thoughts on Bud Light with me by leaving a review, and a 5-star rating.
The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.This episode is sponsored by Gain Theory.Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/Follow Gain Theory online at: https://www.gaintheory.com/Anibal answers these questions:1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape? 2) Let's delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
On today's episode, Kunle is joined by Leonardo Caracas, Partner at Jump Ventures, an incubator and VC holistically supporting companies to scale from $1 million to $10 million in revenue. (06:20) - Leonardo's Backstory (15:23) - What is Jump Ventures? (21:26) - The Growth of Gocase (23:19) - Growth Methodology (30:10) - Content from UGC to Brands to IGC (33:53) - Pricing and Merchandising (37:56) - On P&L and Growth Plan (41:42) - Points on Financial Health (44:52) - Gross Margins on a Product Level (46:48) - Growth Strategy from Jump's POV (52:12) - Resources for Organic Building (55:07) - Jump's Data and Tech Stack Overview (01:00:11) - Leonardo's Advice to Entrepreneurs for 2023 When Leonardo got tired of working in the corporate world, he turned his attention to entrepreneurship. He contacted his university friend, Rafael, who was working then in Brazil with a startup called Gocase. Leonardo's love for adventure carried on to his career. Fast forward to five years, Gocase already is in the international market and in addition to it, they also have Jump Ventures. Jump Ventures is a mix of incubator and venture capital which sets them apart from other similar companies. They help companies from start to planning and achieving their growth plan which is a sustainable strategy for growth. While there is no one-size-fits-all strategy for brands, Leonardo shares how Jump Ventures were able to achieve growth for every company they work with. It's an insightful episode as you'd hear Kunle and Leonardo talk more about what Jump Ventures is and does, growth methodology, demand generation, the importance of testing, and what a magic number means.----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.
If Expo West and Whole Foods had a baby, it might look something like Pop Up Grocer. A non-traditional retailer in which brand discovery, not sales, is paramount, Pop Up Grocer is the brainchild of veteran CPG marketing executive Emily Schildt. Founded in 2019, the company has built nine limited-run stores in cities across the U.S., each designed to showcase trendy natural and organic brands, particularly those with limited retail distribution or sold primarily direct-to-consumer. In March, Pop Up Grocer opened its first permanent location in New York City's Soho neighborhood. The flagship store features a selection of 130 emerging brands that will be rotated on a quarterly basis. The shop also serves as a homebase for Pop Up Grocer, which will continue to open new short-term stores. In this episode, Schildt spoke about the inspiration behind Pop Up Grocer, its role as an “influencer retailer” and advertiser-first business model, how the company evaluates brand performance and why you might be surprised by its curation strategy. Show notes: 0:44: Emily Schildt, Founder & CEO, Pop-Up Grocer – Taste Radio editor Ray Latif met with Schildt at Pop Up Grocer in Manhattan where she spoke about her work-life balance (or lack thereof) in the weeks leading up to the store's opening, how her experience at Chobani provided her with a foundation for a career in CPG and how consulting with early-stage entrepreneurs gave way to the lightbulb moment for a pop up retail concept. She also discussed how Pop Up Grocer's first store proved her thesis about a lack of retail opportunity for small and emerging brands, why she describes the stores as “showcases, first and foremost,” how the company tracks consumer engagement and the selection criteria for adding brands to its shelves. Later, she explained Pop Up Grocer's influence on major chain retail buyers, how she views and incorporates trends into its business strategy, the retailer's aesthetic and target consumer, and plans for new short-term and permanent locations. Brands in this episode: Chobani, Lavva, Kind Snacks
Fratello On Air returns with more listener questions. This time we take on selling practices from brands and attempt to respond to yet another Speedmaster question. Enjoy the ride!Yes, we are back with more listener questions and this time we take on a two-part question that revolves around selling practices by brands. There's also some more talk about the cherished Omega Speedmaster and its fan base. It's another candid discussion where no punches are pulled, so turn it up!Handgelenks KontrolleWe kick things off with a bit of a weekend recap and then get right into watches. We talk about the upcoming Argon release and a new Nivada diver. Then, it's time for Handgelenks Kontrolle. Mike is wearing a '60s Rado Starliner that features a "water sealed" case back with seahorses just like the Captain Cook of the same era. Balazs is rocking his Speedmaster 145.022 "transitional," a lovely piece that looks like it has a caliber 321.Selling PracticesWe received a query from a listener regarding a small microbrand that decided to sell unsold watches from its first batch at the recent Windup show in California. The brand did this instead of fulfilling the orders of some patient customers who ordered as part of a second batch. Was this a good idea? We debate the good and the bad. Then, we discuss whether brands can take action to prevent flipping. We don't have all the answers, but we do like the selling practices of a brand like Oak & Oscar. They pledge to always offer their newest releases to their existing customers. Finally, we talk about whether Speedmaster fans are the most fanatical in the watch world.We hope you enjoyed this latest episode and thanks for listening! Feel free to let us know if you have an idea for a future episode.
These are the Top 10 Brands that remind us of our childhood
Special Guest: Mackenzie Landry, Co-Founder & Chief Operating Officer (Former Chief Brand Officer) of Matchpoint Connection. Matt Moscona, award-winning sports radio personality and Jonathan Pixley, VP of Athletic Operations for Matchpoint Connection explore the brand new and rapidly changing world of Name, Image & Likeness (NIL) marketing in college sports.
Listen in as Donny gives his "Brand Up" or "Brand Down" rating on the US Navy, Joe Biden, McDonald's, and others in this week's edition of Brands of the Week. See omnystudio.com/listener for privacy information.
#071 - In this episode, Mayra interviews Sylvia Brands about how Self-Trust and Confidence can directly impact your earning potential. Sylvia Brands is the founder and owner of A Toda Madre: Podcast and Life and Mindset Coaching Service. She is your Real-Talk No B.S. Life Coach and worthiness mentor for world-changing women and mothers. Centered on radical responsibility, resilience, and uncovering that authenticness within; that only YOU can bring to the table. Sylvia coaches AMBITIOUS AND CREATIVE women as they reclaim and rebuild their self-trust in order to exude CONFIDENCE in all areas. Sylvia Brands is a self-trust and confidence coach always encouraging you to live life A Toda Madre! Connect with Sylvia on Instagram https://www.instagram.com/thesylviabrands Website: https://atodamadre.co Connect with Mayra at https://DebtFreeLatina.com Follow Mayra on Instagram at https://www.instagram.com/debtfree.latina/ Learn more about your ad choices. Visit megaphone.fm/adchoices
As businesses expand globally, they begin to face more complex issues such as global payments, ambiguous compliance requirements and language barriers – and that's just naming a few! But Aditi Pany founded Qalara to help small and emerging brands scale more seamlessly, and empower retailers to discover these brands, too! During this episode of Retail Remix, host Alicia Esposito sits down with Aditi to learn about why she wanted to create a platform designed to support the growth of ethically made wholesale brands, and how shifting consumer behaviors are driving the evolution of the Qalara business. Listen here to learn: Aditi's origin story and how her family inspired the creation of Qalara; The new challenges of expanding globally and how Qalara is helping brands overcome them; and Tips to help businesses reach similar levels of growth and scale. RELATED LINKS Connect with Aditi on LinkedIn. Learn more about Qalara! Learn more about global supply chain trends at Retail TouchPoints. Do you want to learn how marketplaces are creating new growth opportunities across the retail ecosystem? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what's new and what's next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. Register and use the code RRPODD225p to get 25% off all pass types!
From the Vertically Integrated Cannabis company Glass House Brands, who have won 4 Emerald Cups we have the Co-Founder and CEO my buddy Kyle Kazan & President and CCO who has been with the company for 7 years Graham S Farrar. Cannabis Talk 101 with Blue and Joe Grande The Worlds #1 Source for everything Cannabis. See omnystudio.com/listener for privacy information.
In this episode, I speak with Sandeep Dayal, the Managing Director of consulting firm Cerenti, about his extensive experience advising senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services, and consumer products. Sandeep is regarded as one of the leading minds in marketing and brand strategy and has co-authored articles in Marketing Management, McKinsey Quarterly, and Strategy+Business.We delve into his latest book, "Branding Between the Ears," which draws on his years of experience in working with some of the most successful consumer brands and his company's proprietary knowledge capital. Sandeep's current research focuses on Cognitive Branding and Selling, which translates the latest advances in behavioral economics and social psychology into completely new ways for developing modern power brands and driving up salesforce performance.In this insightful conversation, Sandeep shares his thoughts on the three elements that make up a cognitive brand, how to know when to shift a marketing strategy, the messaging that makes a client feel like a brand understands them, mistakes brands most often make, and the process behind finding new marketing research studies. He also discusses the importance of brands of wisdom and brands chosen by deliberation, as well as how to get people to buy your brand and three ways to have intrinsic motivation.Finally, San