Podcasts about brands

The web is unhealthy, and AI agents are about to rewrite how we shop.In this episode, a16z General Partner Alex Rampell and Partner Justine Moore explore how AI agents will change commerce and the implications for Google's business model, affiliate marketing, online shopping, and more. Timecodes: 0:00 Introduction 0:12 The Role of AI Agents in Commerce1:28 Affiliate Marketing & Impulse Buys4:02 Observing Consumer Behavior & AI6:08 Dynamic Pricing & E-commerce Trends7:20 Online vs. Offline Shopping Behaviors10:09 The Challenge of Attribution in Commerce12:19 Aggregators, Brands, and Business Models15:24 Trend Cycles & Single SKU Retailers17:49 Google, Search, and the Freemium Model22:41 The Unhealthy Web & Commercialization26:04 Video Reviews & Trust in Commerce29:10 The Costco Model & Consumer Trust33:15 AI's Impact on Different Types of Purchases39:56 The Future: Specialized Shopping Agents40:16 Opportunities for New Durable Companies44:18 The Merchant Side: Infrastructure for AI Agents Resources: Read the article: http://a16z.com/ai-x-commerce/Find Alex on X: https://x.com/arampellFind Justine on X: https://x.com/venturetwins Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Ries is a globally recognized branding strategist, bestselling author, and chair of RIES—a firm renowned for pioneering the concept of brand positioning. Daughter of marketing legend Al Ries, Laura has spent decades helping companies build iconic brands and is celebrated for translating complex marketing concepts into clear, actionable strategies. Her soon-to-be-released book, The Strategic Enemy, explores why great brands succeed by defining what they stand against, not just what they offer. On this episode we talk about: Why positioning and strategic focus outlast fleeting marketing trends How “defining your enemy” creates clear, memorable brands Common brand-killing mistakes (like overextending or chasing fads) Lessons from classic and booming brands—Chick-fil-A, In-N-Out, Oatly Why apprenticeships and real-world learning trump trendy marketing degrees Top 3 Takeaways 1.  Strategy beats tactics: A focused, differentiated brand positioning is timeless, while tools and platforms change.2.  Brands grow stronger by narrowing their focus and clearly defining what they are not—opposition is memorable.3.  Consistency and repetition are more powerful in branding than chasing every new trend or expansion. Notable Quotes “People are much faster to understand opposition than superiority…saying what you're different from is more powerful than saying you're better.” “The biggest danger for any brand is falling in love with its own early success and overextending.” “Effective branding isn't about saying more—it's about saying one powerful thing well, over and over.” Connect with Laura Ries: Website: ries.com ✖️✖️✖️✖️

Schedule a Meeting with Joshua TODAY!Are you showing up as one person with your clients, another at home, and someone else entirely inside your own head? For outdoor living pros, hardscapers, and landscapers, this split identity is more than exhausting—it's costing you trust, energy, and even high-ticket sales. Clients and crews can sense when you're not congruent, and it creates doubt instead of confidence. In this episode with Joshua Gillow, you'll discover:Why authenticity is the key to selling certainty, not just patios and projects.How aligning your professional, personal, and secret self creates trust with family, clients, and teams.Practical steps to stop performing and start leading as the real you. Press play now to learn how showing up authentically can transform your outdoor living business and your life.Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

It's EV News Briefly for Tuesday 16 September 2025, everything you need to know in less than 5 minutes if you haven't got time for the full show. Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDaily CUPRA TINDAYA IS VW'S ANSWER THE CHINESE RANGE EXTENDERS https://evne.ws/3KopUgD GEELY LAUNCHES EX5 ELECTRIC SUV IN UK https://evne.ws/4n4e0ae VW DELAYS ID. GOLF AND ID. ROC TO 2030 https://evne.ws/4pH14Jp TESLA BERLIN PLANT RAISES OUTPUT DESPITE SALES DROP https://evne.ws/3IdI1p2 ALL-ELECTRIC AUDI RS6 E-TRON FUTURE UNCLEAR https://evne.ws/3I32pJw HONG KONG PURSUES LOCAL EV ASSEMBLY BASE https://evne.ws/41RwmTA LUCID TO EXPAND IN ASIA, BUT NOT CHINA https://evne.ws/41UAceF EXTENDING AUSTRALIAN EV TAX EXEMPTION ADDS 1.5 MILLION TO ROADS https://evne.ws/3JXn5mR NISSAN AND CHARGESCAPE LAUNCH V2G PILOT https://evne.ws/464rMUm FORD'S MOVE TO LFP BATTERIES https://evne.ws/46ofcy6 TOYOTA UK PROFIT FALLS TO £462,000 https://evne.ws/4goz5K1 USED EV CREDIT WORTH $4,000 ENDING SOON https://evne.ws/4mfAZxS UK REQUIRES LOCK UPGRADES FOR CHINESE CARS https://evne.ws/3K58IN8 CUPRA TINDAYA PREVIEWS EV FORMENTOR REPLACEMENT AND RANGE EXTENDER PLANS Cupra unveiled the Tindaya concept at the Munich motor show, hinting at a Formentor successor and showcasing Volkswagen Group's SSP platform with range-extender EV capability for increased market flexibility, especially in China. The sporty, composite-bodied SUV pairs dual motors and a petrol engine for 300 km range, with a production debut expected around 2027 or 2028. GEELY LAUNCHES EX5 ELECTRIC SUV IN UK Geely has launched its EX5 electric SUV in the UK, starting at £31,990 and offering up to 267 miles of range on a lithium-iron-phosphate battery with rapid charging. Featuring trims up to £36,990, the EX5 targets fleet buyers, includes a six-year warranty, and will begin deliveries in late October. VW DELAYS ID. GOLF AND ID. ROC TO 2030 Volkswagen has postponed production of its ID. Golf and ID. Roc EVs to 2030, with the ID. Roc debuting first on the new SSP platform, followed by the ID. Golf. The delay triggers a reshuffle of its plant allocations, with related internal combustion and EV model moves now set for clarification in annual planning later in the year. BERLIN PLANT RAISES OUTPUT DESPITE SALES DROP Tesla's Berlin Grünheide factory is increasing its production targets in response to anticipated market strength, despite ACEA reporting a 44% sales drop in the EU and a 39% decline in German registrations through August. Tesla attributes the downturn to Model Y design updates disrupting sales, with Norway showing strong growth and production revised upwards for Q3 and Q4. ALL-ELECTRIC AUDI RS6 E-TRON FUTURE UNCLEAR The fully electric Audi RS6 e-tron may be canceled, even as prototypes continue road testing, with Audi expected instead to launch a plug-in hybrid RS6 alongside its traditional combustion model. Both vehicles were planned to share RS6 design cues but sit on different platforms, and initial plans had the EV debuting before the plug-in hybrid's 2026 arrival. HONG KONG PURSUES LOCAL EV ASSEMBLY BASE Hong Kong is negotiating with multiple Chinese carmakers, including FAW Group, to establish local EV production facilities as part of a push for strategic industry and international expansion. High local costs and China's overcapacity drive suppliers to Hong Kong's financial sector, with major players like Contemporary Amperex Technology already setting up headquarters and listing on the city's stock exchange. LUCID TO EXPAND IN ASIA, BUT NOT CHINA Lucid Motors plans expansion into Asian markets but will avoid China, citing heavy subsidies and overcapacity as reasons for staying out. Interim CEO Marc Winterhoff expressed confidence in Lucid's technology and competitiveness while focusing future models on the $50,000 segment and higher, not the low-cost market. EXTENDING AUSTRALIAN EV TAX EXEMPTION COULD ADD 1.5 MILLION TO ROADS Extending Australia's EV fringe-benefits tax exemption to 2035 could add 1.5 million electric cars to Australian roads, according to Electric Vehicle Council modelling. The policy has driven over 100,000 additional EV sales since 2022, with further benefits possible for plug-in hybrids and the second-hand market. NISSAN AND CHARGESCAPE LAUNCH V2G PILOT Nissan and ChargeScape have launched a vehicle-to-grid (V2G) pilot in Silicon Valley, using Nissan EVs and Fermata Energy bidirectional chargers to support grid demand for local data centers. The project aims to set a model for broader V2G integration through California's virtual power plant network and beyond. FORD TOUTS MOVE TO LFP BATTERIES Ford will manufacture lithium-iron phosphate (LFP) batteries at its BlueOval Michigan plant from 2026, using CATL technology for future vehicles including a mid-size pickup. LFP batteries offer lower cost and better safety, though less energy density, and Ford remains open to evolving battery chemistry based on market needs and possible new plants. TOYOTA UK PROFIT FALLS TO £462,000 Toyota Motor UK's pre-tax profits fell sharply to £462,000 with revenues down over £135m, attributed to fleet mix management and compliance with tighter ZEV mandates. Despite a drop in market share, Toyota will expand its EV offering next year, including the all-electric Urban Cruiser SUV debuting in late 2025. USED EV CREDIT WORTH $4,000 ENDING SOON The U.S. federal Used Clean Vehicle Credit, worth up to $4,000 for electric or plug-in hybrid cars priced under $25,000, expires September 30. The credit drove significant price declines and saw models like the Tesla Model 3 and Chevy Bolt become notably affordable, making immediate purchases attractive for eligible buyers. UK REQUIRES LOCK UPGRADES FOR CHINESE CARS UK insurers have required Chinese car manufacturers to improve their vehicles' anti-theft devices and locking systems to better meet local standards amid rising theft rates, now at 102,000 annually. Brands like BYD have worked with regulators and added advanced technology to boost security as Chinese car sales surge in Britain.

What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points: The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part" The secret world of workplace sponsors and how May accidentally earned one of the most difficult managing directors as her champion Why AI won't eliminate all roles but will fundamentally change what companies expect from rising talent in the next 3-5 years The "hand brake" revelation that explains how world-class worriers can still achieve extraordinary success in high-pressure environments Get May's new book, Visible: thevisiblebook.com Connect with May: maybusch.com May on LinkedIn Finally, check out my new book with Andy Storch - available now! Get Own Your Brand, Own Your Career on Amazon » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook

This week's episode of Win The Hour, Win The Day Podcast interviews, Seth McM. Donlin. Are you stuck thinking your stories aren't good enough for business? Join us as Seth McM. Donlin breaks down how simple, everyday stories can make your brand stand out. In this powerful talk, you'll learn:-Why small, relatable stories connect better than big dramatic ones.-How to keep a “story bank” so you never run out of ideas.-Simple ways to match daily moments with your business message. Get ready for fresh, practical tips you can use today. Don't miss this chance to see storytelling in a whole new way! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Seth McM. Donlin at:LinkedIn: https://www.linkedin.com/in/sethdonlin/Website: https://www.sethdonlin.com/Skeptic Story Guide: storyguide.com #KrisWard#StorytellingForEntrepreneurs#PersonalBrandStorytelling

What does it take to reinvent a legacy category for the modern consumer? In this episode, Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. Fueled by a mission to improve gut health without sacrificing flavor, Mike and his co-founder set out to reimagine iced tea for today's health-conscious consumer. Mike opens up about the brand's early missteps, and why putting flavor first became a non-negotiable product principle. He also shares how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City's most influential distributors, and how a last-minute decision to attend BevNET Live led to a major investment that helped propel the business forward. Show notes: 0:25: Interview: Mike Lombardo, Co-Founder, Halfday – Mike explains the origins of the name “Halfday,” how he and his co-founder initially bootstrapped their way into Whole Foods stores and what they learned from in-store demos. He talks about why the original concept wasn't scalable and how the pandemic became a turning point in which they leaned more heavily into the products' functional benefits, low sugar content and flavor, focusing their message on “iced tea for the modern consumer.” Mike emphasizes the importance of patience and iteration, and building the right team with experienced operators. He reflects on the ups and downs of entrepreneurship, including doubts about scalability, the challenges of fundraising, and the importance of trusting the process.  Brands in this episode: Halfday, Three Wishes, Snapple, Olipop, Liquid Death, Bai, C4 Energy

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Wendell Venerable, Vice President of eCommerce at Congo Brands. With experience at Nestlé, Reckitt, and Red Bull, Wendell shares how he has built a career by staying focused on the fundamentals, regardless of shifting trends in the commerce landscape.Wendell explains why executional excellence still drives the most meaningful results, how to build influence across functions regardless of org structure, and what future leaders need to prioritize to stay relevant in a constantly evolving industry. He also weighs in on generative engine optimization (GEO), agentic shopping, and why not every new buzzword deserves a strategy.Key takeaways:Execution over buzzwords: Wendell shares why staying grounded in fundamentals is more impactful than chasing trends like GEO or agentic shopping.Ownership over org charts: The effectiveness of an eCommerce team depends less on structure and more on clear strategy, alignment, and influence across the business.Curiosity and consistency win: A career grounded in learning, humility, and cross-functional leadership is what has enabled Wendell to succeed across companies of every size and stage. Hosted on Acast. See acast.com/privacy for more information.

Laura Conley is the founder of the Yummy Mummy Method (which has successfully helped hundreds of women lose weight for the last time!) and has been lovingly labeled the “Fun Weight Loss Coach” by her clients. Laura helps mamas who have been painfully struggling with diet drama to lose weight for the last time and free themselves from food chatter forever - all from a place of love. She is on a major mission to do this so that her clients can pass down a beautiful legacy to their children and live the life they have always dreamed of. She does this through her unique and proven method that helps her clients through balancing their hunger hormones, rewiring their brains, feeling emotions, providing loving accountability and becoming their own bestie.Laura is the host of the top 1.5% podcast called Lose Weight for the Last Time Podcast and has been featured on the Be Well By Kelly Podcast with Kelly LeVeque, The Earn Your Happy Podcast with Lori Harder and has worked with Brands like Uber, Nike, and Twitter.Here's how to connect with Laura:Website: lauraconley.comIG: https://www.instagram.com/lauraconleycoachingPodcast: lauraconley.com/podcastFree Gift: www.lauraconley.com/planClick Here to book your complimentary 1:1 Money Coaching Consultation. Want even more? Check out my Private Podcast—5 binge-worthy episodes you won't hear here. Click here to listen to this exclusive series. Follow Me on Instagram → @germainefoleycoaching

Next in Media talked to Dhar Mann, Creator and founder of Dhar Mann Studios, and Sean Atkins, CEO of Dhar Mann Studios, about building one of YouTube's most successful scripted content operations. They discussed creating family-friendly scripted series at scale, working with brands beyond traditional advertising, and expanding their studio model to support other creators.Mann and Atkins also covered why scripted content is breaking through on YouTube, their Samsung TV Plus deal, and positioning as the future of creator-driven media.

In a recent HBR article, Yang Li shares his theory for how Pop Mart won young customers.  But we think that fragmented attention is not what Pop Mart has mastered. Instead, they have mastered markets within/situational markets. In this conversation, the speakers delve into emphasizing the importance of customer engagement and customization. They discuss Pop Mart's innovative strategies for capturing consumer attention and fostering a sense of belonging among customers. The dialogue also explores the evolution of market segmentation, the significance of creating immersive experiences, and the need for brands to prioritize experience over traditional branding methods.  Other brands discussed include Ffern, Lego, and Cracker Jacks.  Takeaways Attention is one of the three currencies of the experience economy. It's not an economy.  Pop Mart's success only partially lies in addressing fragmented consumer attention. Demographics are not effective for understanding individual consumers. Brands must cultivate surprise and delight and a sense of belonging. Timeless principles of experience design are still relevant today. Fusing real and virtual experiences can enhance customer engagement. Brands should focus on creating immersive experiences at home. The experience is more important than the brand itself. Packaged goods companies should prioritize customer experience in their strategies. Chapters 00:00 Understanding the Experience Economy 02:54 Pop Mart's Success in the Market 05:50 The Evolution of Market Segmentation 08:57 Creating Loyalty and Belonging 11:58 The Role of Surprise and Anticipation 15:03 Fusing Real and Virtual Experiences 17:57 Lessons from Pop Mart for Other Brands   Read more https://hbr.org/2025/07/how-pop-mart-won-young-customers-in-a-fragmented-attention-economy Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

Welcome back to another episode of Fratello On Air. We've been on hiatus for the last month during the summer, but we're back in action! In this installment, we detail some of the places we've been and what we've seen. Cars and watches have been high on the list!Yes, it's been a while, but we're back together. This week's podcast is primarily about cars and watches at events in major cities. Next episode, we'll be back with a more hardcore topic, which will likely cover one of our listener suggestions. For now, settle in as we recall our travels and experiences.HandgelenkskontrolleBefore we get into watches, we begin our discussion about Ferrari's latest reveal. The 849 Testarossa is already proving to be controversial. It sparks a conversation about the difference between comments in social media about cars and watches. Regarding television, we discuss Mobland, Only Murders In The Building, Dexter: Resurrection, and The Sopranos. Then, Balazs mentions the recent sale of a Michael Jordan / Kobe Bryant basketball card that set a record at $12.9 million! For the Handgelenkskontrolle, Balazs is wearing the new Albishorn 1958 Marinagraph Paraíba Racing. Stay tuned for an upcoming hands-on review. Mike is wearing his Seiko SLA019, a 2018 release that marked the first ceramic bezel and sapphire crystal for the beloved Marinemaster 300.Watches and carsWe kick off our main topic on recent travels that included cars and watches with a recap of Geneva Watch Days. Sadly, Balazs didn't attend, but the releases were well-covered. Overall, the mood was somber because of the US tariff scenario. Brands were questioning the need and the expense related to two shows. The reveals were positive, especially from the smaller brands, but it was a quieter show overall despite more brands in attendance. Next, we discuss the 2025 Balkan Rally, which Balazs attended. The event kicked off in Budapest and ended five days later in Dubrovnik. Classic cars and watches were all part of the festivities. Finally, we head back to London, where Mike attended the Concours of Elegance hosted by A. Lange & Söhne. Once again, several of the attendees wore intriguing watches, but the cars were incredible. Of note was a lovely Singer Porsche. It was the first time Mike saw one in person, which followed his first visit to the Singer Reimagined headquarters in Geneva just two days earlier.We hope you enjoyed our return to the airwaves, and we look forward to coming back regularly. As always, if you have ideas for future shows, feel free to let us know.

A month away from social media revealed how overproduction and constant decision-making sabotage clarity. Learn how strategic pauses create the mental space for stronger decisions and more authentic leadership.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (00:46) Taking a Break: The Power of Slowing Down(01:46) Lessons from Time Off(02:42) The Craving for Approval(04:29) Social Media Detox(05:43) Conclusion: Being True to Yourself

In this episode of Talk Commerce, Rebekah Kondrat, founder of Rekon Retail, shares her journey from working at major brands like Starbucks and Apple to starting her own retail consulting firm. She emphasizes the importance of both operational excellence and customer experience in retail, debunking the myth that retail is dead. Rebekah discusses the significance of integrating online and in-store experiences, the role of employee training in enhancing customer loyalty, and how AI can be utilized to improve retail operations. She concludes with a call to action for brands to embrace retail and avoid pitfalls like paying dark rent.TakeawaysRebekah Kondrat is the founder of Rekon Retail, helping brands open stores.Retail is not dead; it is evolving and thriving.Operational excellence is as important as product presentation.Employee training is crucial for building customer loyalty.Integrating online and in-store experiences enhances customer engagement.AI can support retail operations but cannot replace human intuition.Brands should focus on customer relationships to increase lifetime value.Retail experiences should be both utilitarian and enjoyable.Avoid paying dark rent by planning retail strategies carefully.Rekon Retail is dedicated to helping brands succeed in retail.Chapters00:00Introduction to Retail and Customer Experience03:40Rebecca's Founder Story and the Birth of Recon Retail07:17The Belief that Retail is Alive09:00The Importance of Client Telling in Retail12:25Retail as Utility vs. Retail as Experience15:15The Shift in Client Telling Across Brands17:27The Role of Employees in Customer Experience20:10AI in Retail: Enhancing Customer Experience25:03Closing Thoughts and Future of Retail

Are you tired of running endless A/B tests with minimal insights? Do you find yourself drowning in data but thirsting for actionable results? If you're nodding your head, you're not alone. But what if there was a way to supercharge your A/B testing? A method that could not only speed up the process but also provide deeper, more accurate insights? Well, buckle up, because that's exactly what we're diving into today. And who better to guide us through this AI-driven revolution than our guest today, Nicole Leffer. Nicole is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes. Her expertise in leveraging AI for A/B testing and optimization is unparalleled, and she's here to share her insights on how we can all test smarter, not harder. ✨ Efficiency Boost: How AI dramatically speeds up the A/B testing process, allowing for faster iterations and improvements. ✨ Deeper Insights: The ability of AI to uncover complex patterns and relationships in test data that humans might miss. ✨ Personalization at Scale: How AI-powered A/B testing can lead to more personalized user experiences across different segments. Learn more about Nicole Leffer Connect with Nicole Leffer on LinkedIn Resources & Brands mentioned in this episode NicoleLeffer.com RICCE Framework for prompting AI Work Buddy  The Bottleneck Diagnostic Quiz: A free 2-minute quiz to pinpoint your biggest business bottleneck. Find it at theaihat.com/diagnostic. Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to AI-Driven Conversion Optimization 01:58 Welcome to The AI Hat Podcast 02:21 The Challenges of Traditional AB Testing 03:01 Introducing Nicole Leffer: AI Marketing Expert 03:44 Understanding Traditional AB Testing 06:12 Leveraging AI for AB Testing 07:28 Practical Tips for Using AI in AB Testing 09:41 The Importance of Context in AI Prompts 14:48 Advanced Strategies for AI-Driven AB Testing 18:10 The Value of Continuous Testing 23:06 Challenges and Solutions in AI-Driven AB Testing 34:46 Emerging Trends in AI-Powered AB Testing 37:19 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/test-smarter-not-harder-ais-impact-on-a-b-testing-in-digital-marketing/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Hank Green, the cofounder of Complexly. I'm back for my second guest hosting spot here on Decoder while Nilay is out on parental leave. Today, I'm talking with Digitas CEO Amy Lanzi, who runs a major marketing and ad agency. You might remember Amy; Nilay interviewed her for Decoder live at an event in New York City almost a year ago. But Nilay, who runs what might be the last website on Earth, has a very different perspective on the world of digital marketing than I do. So as a career YouTuber, I had a lot of questions for someone in a position like Amy's.  Links:  Digitas unveils new generative AI platform, Digitas AI |  Digitas Amy Lanzi on steering Digitas through the demands of modern marketing | Sightly Introducing Reddit Community Intelligence | Reddit Digitas North America announces Amy Lanzi as CEO | Digitas Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yahya Muhammad. Topic: Entrepreneurship, legacy, and community impact through his ice cream business, Shawn Michelle’s Homemade Ice Cream Yahya Muhammad shares his journey from tasting unforgettable homemade ice cream as a child to founding one of Chicago’s most beloved ice cream brands. His story is one of perseverance, cultural pride, and community service, rooted in faith and inspired by family and fraternity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yahya Muhammad. Topic: Entrepreneurship, legacy, and community impact through his ice cream business, Shawn Michelle’s Homemade Ice Cream Yahya Muhammad shares his journey from tasting unforgettable homemade ice cream as a child to founding one of Chicago’s most beloved ice cream brands. His story is one of perseverance, cultural pride, and community service, rooted in faith and inspired by family and fraternity.

Your Guess is as Good as Mine

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yahya Muhammad. Topic: Entrepreneurship, legacy, and community impact through his ice cream business, Shawn Michelle’s Homemade Ice Cream Yahya Muhammad shares his journey from tasting unforgettable homemade ice cream as a child to founding one of Chicago’s most beloved ice cream brands. His story is one of perseverance, cultural pride, and community service, rooted in faith and inspired by family and fraternity.

Think brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again!In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships.You'll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponsorship strategy, and why your niche audience might be more valuable to brands than you ever imagined.TAKEAWAYS:A niche audience is your superpower. You don't need massive numbers to land brand deals, just a focused, valuable audience that matches a brand's ideal customer.Sponsorships work best when they're win-win-win. It's not just about getting paid. It's about making sure the brand, you, and your audience all benefit from the partnership.Stop pitching like a fan and start pitching like a pro. Brands don't want love letters, they want to know why you're the best person to help them reach their goals.Do your research, and start with your audience. Justin shares how a simple survey can unlock surprising insights that make your pitches irresistible to brands.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesOrder Justin's new book Sponsor MagnetFollow Justin on InstagramTurn months of overwhelm into one day of DONE. I've got 3 spots left for my Beta Email Funnel VIP Day — you'll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

What really happens when brands collide with games? Mishka Katkoff sits down with Bastian Bergmann, COO of Solsten, to break down why gaming is the most transformative medium of our time, how consumer psychology shapes player engagement, and why authenticity in games runs circles around social media. 00:20 The Power of Reading and Writing01:12 Video Games as a Medium for Transformation02:57 Parenting and Gaming: Finding Balance08:25 Understanding Consumer Psychology13:39 The Importance of Human Connection in Marketing19:50 Gaming and Emotional Engagement23:09 Games Driving Social Change28:37 The Business Impact of Gaming on Brands30:42 Navigating Risks in Gaming Investments32:56 Starting Small: Testing the Waters in Gaming36:08 Key Performance Indicators for Gaming Initiatives39:26 Authenticity in Gaming vs. Social Media43:49 Integrating Brands into Games: Challenges and Opportunities45:47 Myth Busting: Data, Creativity, and Gaming Audiences

This boss-girl productivity hack helped me level up my career and income Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following topics that have emerged over the past week (or so):Comeback brand feedback & Eoin's surf brand game: We discuss the listener feedback to last weeks episode where we nominated the candidates for 2026 comeback brand of the year and Eoin quizzes Colin & Producer Dave about their knowledge of current up and coming surf brands. (04:05)Topo has themselves a quarter and continues the trend of running brands showing big growth which begs the question, can run overtake outdoor like outdoor once overtook surf and ski? (14:56)Adidas releases a new shoe designed just for running on the treadmill. No really, they did that. (21:55)The Rock Fight Lightning Round! This weeks fast acting topics: Glamping over camping, are outdoor retailers missing the boat on the grow wearable tech category, and Combat Flip Flops! (26:26)Support those who support The Rock Fight! This weeks partners: Ibex, Fjallraven, Royal Robbins, Lems Shoes, Conatus Counsel. (30:37)Pre-holiday blues? Three surveys dropped this past week painting a relative gloomy picture of the upcoming holiday shopping season. (35:32)Are US outdoor brands at risk overseas? A new article from The Guardian details challenges being faced by US fashion brands, are outdoor brands facing the same challenges? (39:20)For The Parting Shot Producer Dave offers an update on the roll out of Columbia's campaign and rebrand. (44:42)Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on Opinions Matter , we heard from a Dublin mum who says she is sick of looking at the "lazy, unambitious, unmotivated" stay-at-home mums at the school gates going on about yoga and coffee dates.She says their lives lack substance...We then heard from another caller who branded stay-at-home mums as "fat, lazy slobs" who need to get off their a*ses!!Things got very tense live on air...

In an increasingly competitive retail landscape, more brands are looking for new markets with high growth potential.That's put the GCC (Gulf Cooperative Council) region on more brands' radar.  The region includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, nations that have strong spending power and continue to invest in retail development.In this episode of A Seat at The Table we're sitting down with Dr. Heike Lieb-Wilson, a trusted advisor and market expansion strategist for global brands entering the GCC and MENA region. With over a decade of hands-on experience in the UAE - and more than 40 years in international business - she combines strategic clarity with deep regional insight.As the founder of Brightly Labs LLC in Dubai, Heike helps premium European brands navigate complex entry challenges, from licensing and localization to retail growth and partner vetting. Her agent-based model offers brands a low-risk, high-impact pathway to scale in the region - backed by trusted networks and proven frameworks.Visit A Seat at The Table's website at https://seat.fm

"Send me a text"In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and the exact formula winning brands use to build customer relationships before building products. Whether you're just starting out with a $10,000 budget or looking to pivot an existing supplement business, this episode reveals why the future belongs to brands that sell direct - and gives you the roadmap to join them before your competitors figure it out.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Tips from trailblazing brands, strategies to captivate venture capitalists, the explosive growth of the RTD coffee category and much more. This packed episode features highlights from Taste Radio's Chicago meetup and an in-depth look at Nutrabolt's $200 million investment in Bloom Nutrition. The hosts also dive into the next wave of coffee innovation and examine whether energy or indulgence is driving consumer demand. Show notes: 0:25: DO Buy? Ninety Seconds. ‘Bolt & Bloom. A Tost. Coffee Talk. No Pistachio? – The hosts revisit Taste Radio's Chicago meetup and preview upcoming events in San Diego and San Francisco, reminding listeners how easy it is to register. The conversation turns to Nutrabolt's increased investment in Bloom Nutrition and how smaller, fast-growing brands are leveraging relationships with “mini-strategics” rather than selling to giants like PepsiCo or Coca-Cola. They also spotlight non-alcoholic sparkling wine alternative Tost and its recent funding round, before discussing the evolving RTD coffee market and the challenges of standing out in a highly customizable and saturated category. John and Mike highlight Oat Haus' “Dubai Chocolate” granola butter and Jacqui praises Narra's ube vanilla oat milk latte. 27:53: Interviews from Taste Radio's Chicago Meetup – We kick things off with Chomps co-founder and CEO Rashid Ali, who reveals how a $6,500 investment grew into a meat snack empire through smart e-commerce and a customer-first mindset. He's followed by Ingredion's Adams Berzins, who explores the future of sugar reduction and Mollye Santilli of Springdale Ventures, who talks about the investment firm's emphasis on funding culturally resonant, community-driven brands. Brian Rosen of InvestBev detailed his $500M fund's strategic approach to scaling beverage companies, and Hoste Cocktails' Jordan Tepper shared how his premium cocktail brand pivoted during the pandemic. We wrap with SoRSE's Michael Flemings, who explains how brands can navigate the complex cannabis beverage space with a commitment to safety and education. Brands in this episode: Chomps, Hoste Cocktails, C4, Bloom Nutrition, Alani Nu, Celsius, Peet's Coffee, Stumptown Coffee, Intelligentsia, Tost, Laurel's Coffee, Wandering Bear, Chamberlain Coffee, Nguyen Coffee Supply, Rise Brewing Co., Starbucks, Throne Sport Coffee, Happy Coffee, RIP Cold Brew, Beekeeper Coffee, Projo, OatHaus, Narra, Funkytown Brewing, Goodles, Vitaminwater, Bai, Poppi, Begyle Brewing, Spiteful Brewing, Lucky Energy, Apologue, JuneShine, Siempre Tequila, Cann, Nomadica

Heck yes, it's Friday and time for Ep. 35 of the Between 2 Brands #podcast with Bill Petrie! At the top of the show, Bill talks about the BLISTERING start of the branded merchandise “silly season” including people on the move, what it means, and reverberations throughout the industry. After that, Bill welcomes Jason Nokes from PromoPulse where they talk about the need for better representation throughout the industry for business service providers and then launch into “Five Easy Questions.” Oh, and there just might be a surprise “Rapid Fire” at the end of the podcast. Okay, there IS one and you don't want to miss it. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

In this conversation, Rona Williams, Senior Director of Strategic Innovation at Bragg Live Foods, shares insights into the company's rich legacy, innovative product development, and commitment to wellness. She discusses the importance of maintaining brand integrity while navigating market trends, the role of B Corp certification, and lessons learned from her previous experience in the toy industry. Rona emphasizes the significance of efficacious ingredients in their products and offers advice for aspiring marketers. The conversation also touches on creative uses for apple cider vinegar and the vision for a better world where everyone has access to healthy food.Takeaways:Bragg Live Foods is a legacy brand with a focus on innovation.The company supports plant-based diets and wellness.Maintaining brand integrity is crucial for legacy brands.Efficacious ingredients are essential for consumer trust.B Corp certification aligns with Bragg's values of wellness and community.Lessons from the toy industry can apply to food marketing.Storytelling is key in marketing and brand positioning.Creative uses for apple cider vinegar extend beyond consumption.Access to healthy food is a fundamental right.Younger generations are more open to exploring diverse career paths.Sound bites:"We're a hundred plus year old startup."“Becoming a B Corp was a natural extension of who we've always been.”“60 % of our management team is women.”“Acetic acid is the compound within apple cider vinegar that brings forth the efficaciousness, if you will, or the benefits.”“With 750 milligrams of acetic acid, it's been shown to support healthy weight levels, blood glucose levels, cholesterol levels.““We ensure that every serving has that 750 milligrams of acetic acid in it so that when you're consuming you have those benefits as well.”“People are using our pineapple turmeric ACV, which is absolutely delicious and perfect for summer, in all things, including salad dressings and mocktails.”"Apple cider vinegar (ACV) is an amazing for hair."“If you're in marketing, being a good storyteller is super critical because if your message doesn't ever come across, then you're not being effective as a marketer.”“Everyone deserves to have access to good food, housing, and education”Links:Rona Williams on LinkedIn - https://www.linkedin.com/in/ronawilliams/Bragg - https://www.bragg.com/Bragg on LinkedIn - https://www.linkedin.com/company/bragglivefoods/Bragg on Facebook - https://www.facebook.com/bragglivefoods/Bragg on Instagram - https://www.instagram.com/bragg/Bragg on X - https://x.com/bragglivefoodsBragg on YouTube - https://www.youtube.com/channel/UC2abWlKZUOCSDoYg0ORz6EgBragg on Pinterest - https://www.pinterest.com/bragglivefoodproducts/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Bragg Live Foods and Rona Williams06:04 Exploring Bragg's Product Range and Legacy08:45 Innovation and Product Development at Bragg11:47 Consumer Insights and Market Research15:01 The Role of B Corp Certification18:02 Sustainability and Packaging Innovations20:50 Maintaining Brand Integrity and Focus26:12 Health Benefits of Apple Cider Vinegar34:21 The B Corp Movement and Community Engagement37:24 Transitioning from Toys to Food Marketing40:38 Finding Your Niche in the Food Industry45:36 Advice for Aspiring Marketers53:18 Personal Insights and Career Advice57:36 Creative Uses for Apple Cider Vinegar60:07 Building a Better World Through Access to FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

In this episode of On Brand, Donny discusses various topics related to branding, capitalism, and societal issues. He reflects on the tragedy of political violence, the changing perceptions of capitalism among Americans, and the differing life goals of Gen Z men and women. The conversation also touches on demographic shifts, healthcare costs, education challenges, workplace dynamics, and the impact of consumer behavior on mental health. Additionally, Donny highlights the evolution of advertising and the therapeutic benefits of pets. Takeaways Political violence is a human tragedy. Perception of capitalism is declining in America. Gen Z men and women have different life goals. The US population is shrinking for the first time in history. Healthcare costs are significantly higher in the US. Reading levels among high school seniors are declining. Shorter meetings can increase productivity. Shopping can alleviate feelings of sadness. Nostalgia plays a key role in advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this explosive episode, Cyd and David go off about the parasitic nature of big beauty—and why hairdressers keep defending brands that would never return the favor. From industry-standard buy-ins to retail shelves that make more dust than profit, they break down the manipulative dynamics between product companies and salons.They discuss how affiliate links could empower stylists, the myth of being “partnered” with a brand, and why so many stylists are unknowingly trapped in MLM-style sales models. Spoiler: if you're stocking shelves and selling out just to buy back in… that's not a partnership—it's a hustle.This episode is a reality check for anyone still clinging to outdated retail relationships and calling it loyalty. If you're ready to make money on your terms, set boundaries with brands, and stop cosplaying as a beauty distributor—this one's for you.Need salon business support? Book a free coaching call https://www.destroythehairdresser.com

In our first episode of On Brand: Taylor's Version, we're joined by Sinéad O'Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She's advised everyone from NASA to prime ministers … and she also happens to be in the top 0.01% of Taylor Swift fans worldwide. Her new book, Good Ideas and Power Moves: Business Lessons from Taylor Swift, hits shelves this week — and she's here to share why Taylor isn't just a pop star, but one of the sharpest strategists of our time. What You'll Learn in This Episode Why “doing strategy” is more than PowerPoints and wish lists How Taylor Swift creates interlinked universes across her albums What it means to be anti-fragile and thrive in chaotic environments How storytelling can be leveraged as a business strategy Why Taylor Swift is her own product and outperforms traditional companies Episode Chapters (00:00) Intro (01:00) Getting Started with Taylor's Version (01:35) Reputation Era Story Prompt and Misunderstandings (03:40) Doing Strategy the Taylor Way (08:10) Building Worlds Not Products (12:30) Lessons for Brands and Community (17:50) Fearless Era Story Prompt and Courage (24:20) Anti-Fragile Moves and Thriving in Chaos (28:10) Timing, Reverse Acquisitions, and Big Picture Strategy (38:30) Where to Connect with Sinéad About Sinéad O'Sullivan Sinéad O'Sullivan is an aerospace engineer turned business strategist, former head of strategy at Harvard Business School, professor, writer, and co-founder of a global investment fund. She has advised organizations from NASA to prime ministers and is the author of Good Ideas and Power Moves: Business Lessons from Taylor Swift. O'Sullivan has a BA in engineering, an MSc in finance, and a PhD in strategy. What Brand Has Made Sinéad Smile Recently? Sinéad shared that she's been smiling at the creative universe built around Barbie. From specialty cars to Airbnbs, the way Barbie has expanded into a full cultural ecosystem reminded her of the worlds Taylor Swift builds with her albums—demonstrating creativity, collaboration, and clever brand storytelling. Resources & Links Connect with Sinéad on LinkedIn. Sinéad's website. Sinéad's Substack. Sinéad's new book, Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Lil' Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the evolving nature of social proof, the role of empathy in AI, and how brands can navigate the changing landscape of consumer relationships. The conversation highlights the need for transparency and authenticity in experience strategies, as well as the potential shift towards hyperlocal influencers. Takeaways AI influencers are gaining popularity and generating significant income. Parasocial relationships with AI are becoming more common. Trust in AI influencers is complex and multifaceted. Authenticity is increasingly important in the digital age. Social proof is being redefined in the context of AI. The role of empathy in AI is a contentious topic. Brands need to be transparent about AI-generated content. Micro-influencers may become more valuable than traditional influencers. Understanding customer needs is crucial for effective marketing. The future of AI and human relationships is uncertain and thought-provoking. Chapters 00:00 Introduction to AI Influencers 02:44 The Rise of AI Personalities 05:54 Trust and Authenticity in AI 08:53 The Evolution of Social Proof 11:53 AI and Empathy: A Complex Relationship 14:48 The Role of Brands and Influencers 17:47 Lessons for Experience Strategists 20:46 The Future of AI Storytelling 23:43 Conclusion and Reflections   Read more https://www.nytimes.com/2025/09/03/style/ai-influencers-lil-miquela-mia-zelu.html Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

70% of a creator's income comes from brand partnerships…are you getting brand deals?

能与澳大利亚零售巨头Mosaic Brands开展合作令热爱时尚的Shirley感到非常开心，但她并没有想到那会是她噩梦的开始。

In this episode, Rae Morey and Adam Weeks dissect the intricate WordPress media landscape, discussing content types, monetization strategies, and effective marketing approaches for creators and companies alike.

Fall is here, which means back to school, football season, crisp apples, and the world's biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 16–18, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.In this week's episode, Jim welcomes Ariel Kelman, President and Chief Marketing Officer of Salesforce, to talk about the power of Dreamforce, what it's like working under visionary founders like Marc Benioff and Jeff Bezos, and why rethinking organizational design with agentic AI at the core is critical for the future. With Salesforce leading the charge in cloud-based CRM and now AI innovation, Ariel shares his unique journey—from his early days at Salesforce, to Amazon Web Services, to Oracle, and back again—offering lessons in marketing leadership at scale.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey loves — today's episode is so close to my heart. I'm pulling back the curtain and taking you inside a labor of love that's been years in the making… the official launch of Chai Tonics, my first-ever wellness product made for busy mamas, high-achievers, and women like you and me who crave more calm, focus, and grounded rituals in our lives.But this isn't just about a product. I'm also walking you through the truth about what's actually in many of the so-called “natural” wellness blends out there (and how I found out the hard way), what happens when your nervous system gets hijacked — by your partner, your kids, your team, or the chaos around you — and how to reclaim your peace through simple, powerful rituals.This is a raw and honest share about the journey of creating something from scratch… and why I believe this tonic can be a sacred daily moment of nourishment and clarity for so many of us.Mama, your nervous system deserves a pause. The Chai Tonics Ritual Starter Kit was made to help you reset with blends that support focus, calm, and energy—without the coffee crash. Create your sacred moment at https://chaitonics.com with code BRAVE for 15% off.What you'll get out of this episode… The surprising ways your nervous system gets hijacked (and how to get it back)What “borrowed energy” is… and why it's draining you more than you thinkThe hidden hormone disruptors in so-called “clean” productsWhy I fired four formulators before finding the right oneThe Ayurvedic ingredients that changed my brain, focus, and energyA behind-the-scenes look at building Chai Tonics from the ground upHow to build micro-rituals that anchor you when life feels overwhelmingThis Episode is Powered by Health NagStruggle to stay hydrated? Health Nag's Juicy Watermelon Electrolytes give you six essential electrolytes + Vitamin B12, Magnesium, and Vitamin C—all without sugar or fillers. It's hydration that actually works. Try it today at https://neetabhushan.com/healthnag with code BRAVETABLE for 10% off.Sponsored by Zoime Longevity ClinicLongevity isn't just about more years—it's about better ones. At Zoime Longevity Clinic, you'll get a personalized health plan rooted in the seven pillars of thriving life—gut health, hormones, nervous system, mindset, and more. Start your journey at https://neetabhushan.com/zoime and get 10% off your consultation with code BRAVETABLE.Want more?☕ Love chai + self-care? Grab my free 12-month ritual guide → neetabhushan.com/chaitonics

My guest today is Sean Black, CEO of Happy Belly Food Group (CSE: HBFG | OTCQB: HBFGF). Happy Belly is a Canadian consolidator of emerging Quick Serve Restaurant (QSR) brands, with expansion plans into the U.S. The company started as Plantingco, a niche plant-based CPG business, but under Sean's leadership pivoted to become food agnostic—focused on scalable, cash flow positive QSR concepts. The model is straightforward: acquire small, profitable, debt-free brands, grow corporate stores with free cash flow, and scale through franchising. The portfolio is intentionally diversified with no duplication—think Rosie's Burgers as a Shake Shack equivalent, IQ Foods as Canada's Sweet Green, and Pyro as a Cava-style concept. I spoke with Sean to learn more about the company, as well as: The pivot from Plantingco to QSR consolidation M&A model and brand strategy Growth targets and the $100 million milestone Risks, alignment, and long-term vision For more information about Happy Belly Food Group, please visit: https://happybellyfg.com/ This podcast was recorded and is being made available by SNN, Inc. (together with its affiliates and its and their employees, “SNN”) solely for informational purposes. SNN is not providing or undertaking to provide any financial, economic, legal, accounting, tax, or other advice in or by virtue of this podcast. The information, statements, comments, views, and opinions provided in this podcast are general in nature, and such information, statements, comments, views, and opinions, and the viewing of/listening to this podcast are not intended to be and should not be construed as the provision of investment advice by SNN. The information, statements, comments, views, and opinions expressed in this podcast do not constitute and should not be construed as an offer to buy or sell any securities or to make or consider any investment or other course of action. The information, statements, comments, views, and opinions expressed in this podcast (including by guest speakers who are not officers, employees, or agents of SNN) are not necessarily those of SNN and may not be current. Reference to any specific third-party entity, product, service, materials, or content does not constitute an endorsement or recommendation by the SNN. SNN assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this podcast or the compliance with applicable laws of such materials and/or links referenced herein. The views expressed by guest speakers are their own and their appearance on this podcast does not imply an endorsement of them or any entity they represent. SNN does not make any representation or warranty as to the accuracy or completeness of any of the information, statements, comments, views, or opinions contained in this podcast, which may include forward-looking statements where actual results may differ materially. SNN does not undertake any obligation whatsoever to provide any form of update, amendment, change, or correction to any of the information, statements, comments, views or opinions set forth in this podcast. SNN EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. By accessing this podcast, the listener acknowledges that the entire contents and design of this podcast, are the property of SNN, or used by SNN with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this podcast may save and use information contained in the podcast only for personal or other non-commercial educational purposes. No other use, including without limitation, reproduction, retransmission, or editing of this podcast may be made without the prior written consent of SNN.

Haris Reis is a two-time national award-winning entrepreneur, two-time national best-selling author, keynote speaker, and expert digital marketer.    Haris is best known for co-founding Changing Lanes International—helping authors, speakers, and coaches grow their brands—and for his time as a growth hacker at VaynerMedia, where he helped build Gary Vaynerchuk's brand.   Haris highlights the importance of constant learning, mentorship, and investing in personal growth.    He discusses overcoming imposter syndrome and emphasizes the importance of building his brand and maintaining an “obsessive” hunger for progress.    LinkedIn: Haris Reis  Instagram: Haris_Reis   Previous Episode: https://transcript.lol/dashboard/spaces/67701a0a4053d32612996a85/recordings?folderId=recents   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Patrick (Tracer Labs) breaks down Trust ID, a consent + identity layer that replaces cookie pop-ups with a portable, user-owned identity (and embedded wallet). We dig into how Tracer helps brands unify siloed data without storing PII, verify real humans amid AI traffic, and enable one-click privacy that travels site-to-site.Timestamps[00:00] AI = most traffic; attribution is broken [00:01] Intro — Patrick, Tracer Labs & Trust ID [00:02] Patrick's crypto origin story & prior ventures [00:05] The problem: siloed brand data + compliance burden [00:06] What Trust ID does: consent + identity + embedded wallet [00:07] One-click wedge: spin up wallet, tokenize consent, no more cookies [00:09] Brands get real humans, no PII; users keep privacy & control [00:12] GDPR/CCPA costs; why a new US standard is needed[00:15] AI search & bot traffic: restoring pre-intent signal[00:18] Federated identity, modular plug-in, keep existing auth[00:19] Agentic “child IDs” w/ wallets & rule sets (Q1 roadmap)[00:20] KYC/KYB as commoditized credentials that travel with you [00:22] Live MVP; replacing legacy consent managers; early clients [00:24] Who's adopting: cards, casinos, banks, travel; multi-brand SSO [00:25] Unifying loyalty & rewards across properties [00:26] Founder advice: talk to customers on day one [00:31] Digital identity misconceptions; why this time is different [00:33] Abstraction for users; less friction, fewer decisions[00:36] Vision: 0.5–1B users; cut spam; programmatic commerce [00:38] The ask: hiring devs; enterprise intros; $15M seed openConnecthttps://www.tracerlabs.com/https://www.linkedin.com/company/tracerlabs/https://www.linkedin.com/in/patrickmoynihan1/DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year's Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work!“Brands, I understand you want to be safe and risk-averse... but know your audience. My audience wants to talk about dating, and there's a little bit of raunchiness and just a little bit of honesty... [an unconventional ad read] worked with that audience. It's memorable; it made them laugh. It also connected what the brand was trying to get across.” —Nick Viall (The Viall Files)The panel delivered a playbook of what works—and, crucially, what doesn't—when engaging top creators. Let's dive in!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we cover the latest in hotel industry developments, from the launch of Magnuson Hotels' soft brand Mayfield to major global openings, acquisitions, and executive appointments, highlighting how innovation and expansion are shaping the sector.Are you new and want to start your own hospitality business?Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Boostly and join the discussion:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to know more about us? Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stay informed and ahead of the curve with the latest insights and analysis.

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn't a Hollywood deal – it was a neighborhood one.  Living just down the road from the founders in Woody Creek, Colorado, Bill – known for starring roles in the hit TV series “Shameless” and iconic films “Fargo” and “Boogie Nights” – became a true partner in the craft distillery, not just its face. Now, he's helping build a spirits brand rooted in authenticity, local sourcing, and uncompromising quality – all while writing songs about it and leading surprise ukulele performances at distributor events. In this episode, Bill and award-winning bartender and spirits educator Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices. Show notes: 0:25: Interview: Willam H. Macy & Sean Kenyon, Woody Creek Distillers – Ray opens the conversation by asking Bill about his collaboration with musician John Oates, before the actor shifts to recounting how his involvement with Woody Creek Distillers first began. He reflects on the early days of the partnership, including writing and performing ukulele songs inspired by the distillery during the pandemic and how it became a unique way to build stronger relationships with distributors and customers. Sean shares how he was initially drawn to Woody Creek vodka by its commitment to local sourcing and its accessible pricing. He contrasts the company sharply with other celebrity-backed spirit brands, praising Woody Creek for its authenticity and integrity. Both Bill and Sean emphasize the importance of education and storytelling in their work and discuss how Woody Creek sets itself apart via a welcoming, unpretentious approach. They also highlight some of the most surprising and rewarding aspects of their relationship with the brand and praise its emphasis on connection, community and craftsmanship. Brands in this episode: Woody Creek Distillers

Community, Loyalty, and Human Touch in Customer Experience  Shep interviews Craig Crisler,  CEO and co-founder of SupportNinja. He talks about how brands are adapting (or not) to meet younger customers' expectations, and the importance of blending technology with genuine human connection in CX.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What makes loyalty programs appealing to Gen Z customers?  How does Gen Z's approach to customer loyalty differ from previous generations?  Why is it important for brands to focus on building community within their loyalty programs?  How does personalized service contribute to repeat business and customer loyalty?  Why should companies continuously evolve their loyalty programs for new generations?  Top Takeaways:    Gen Z consumers, people roughly between 18 and 28 years old, are quickly becoming one of the most influential groups of spenders. Their preferences are shaping the way companies design their services and loyalty programs.  Loyalty programs must evolve over time to meet the changing needs and habits of new and younger customers. Brands that don't update their loyalty strategy risk losing relevance as younger customers will look elsewhere for more meaningful rewards.   While loyalty programs often offer perks like discounts or points, creating a sense of belonging and exclusivity resonates more with Gen Z customers. For example, loyalty clubs that invite them to events or offer early access to new products go beyond just saving money and make customers feel like they are part of something special.  It's easy to fall into the trap of generational stereotypes like "Millennials are lazy" or "Gen Z can't focus." The truth is every generation has slackers as well as go-getters. Instead of hiring employees based on which generation they belong to, focus on attitude, personality, and drive.  Gen Z shoppers are drawn to brands that build real experiences and communities around their products. Creating experiences helps customers form memories and connections that keep them coming back.   Successful loyalty programs prioritize the personal aspect of the customer experience. Small gestures, such as using a customer's name or offering information relevant to their needs, can make a huge impression. Customers like to return to brands that make them feel welcome and valued on an individual level.  When brands reach out to customers at a younger age, they can build lifelong loyalty. Companies that nurture these relationships as customers grow are more likely to keep them for decades, and the trust from the start pays off in long-term customer retention.  Businesses should use AI to make things easier but not forget that real conversations matter. AI should enable, not erase, the connections between companies and their customers. Customers of all generations still want to talk to actual people who understand their needs and can provide help.  Plus, Shep and Chris share customer loyalty strategy examples from brands like Nordstrom, Ikea, Starbucks, and Delta. Tune in!  Quote:   "Gen Z leans in on the idea of community in loyalty programs. They want a sense of belonging and love feeling treated special by the way a loyalty program works."    About:    Craig Crisler is the CEO and co-founder of SupportNinja, a people-focused company that provides full-cycle outsourced customer support solutions for emerging brands around the world.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices