Podcasts about brands

This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels dive into all the brand moments Barkho saw on a recent trip to BravoCon in Las Vegas. The event had a record number of shoppable activations, ranging from Wayfair studios to special-edition Reebok sneakers. Then they analyze the latest earnings from TJX, which showed net sales of $15.1 billion. That marked a 7% increase from a year ago, boosted by more foot traffic and value-driven shoppers. Then, in this week's featured segment, Daniels sits down with CharCharms founder and CEO Charlotte Trecartin to discuss the art of publicly building brands as a Gen-Z entrepreneur. While founders have been "building brands in public" for years, the strategy is becoming paramount for digital-native business owners who are sharing their wins and fails on TikTok, Instagram and Substack. Their discussion gets into: Why virality can help drive sales but doesn't indicate long-term viability Understanding what to share and what not to share when building your business Future-proofing ideas and concepts with legal and intellectual property safeguards

What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's?  Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them. We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences. Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business. Books discussed in this episode: The Science of Brand Associations - Uli Appelbaum The Brand Positioning Workbook - Uli Appelbaum Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/ Uli's website: https://first-the-trousers.com/ If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

The boys are back as a trio this week, with Alex making his return. The chat kicks off strong with the inquisition over why thin phones never took off. With rumours of Apple scaling back the iPhone Air and Samsung delaying (or cancelling) the S26 Edge, the boys discuss what has led to this and what would need to change for them to be successful.   Alex has some new phone hardware to talk about with Honor & Oppo devices on deck, whilst David highlights Apple focusing on services and how it is a sound business strategy.   The strongest views of the night (pun intended) comes from the YouTube chat. It is becoming more and more prominent that to win in the space of YouTube, you have to game the system with bought views. Brands, however, are slowly cluing on to what is happening and becoming aware of the fraud taking place. The boys share their own experiences and how it actually is impacting their careers and partnerships with prospective sponsors.   Ashes chat, battery sizes, Daniel has a new studio and a new computer and much more on this weeks Minus Sixteen!   Get in touch: david@talkingtechandaudio.com Check out the new website: https://talkingtechandaudio.com   Link to the Aspiring Creators video from Pete Matheson https://youtu.be/vhz9ngYxsxI?si=jTyWVUkoKgou5MKX   #iphoneair #apple #samsung #iphone16e #iphone #youtube #contentcreator   Chapters: 0:00 Intro 00:50 Thin phones 01:51 Samsung and their Edge woes 04:42 Are we swamped by choice? 05:39 Is the iPhone 16e too expensive? 08:56 Are we ready for thin phones? 11:36 Do consumers care about battery life? 14:51 Apple Services  18:52 Apple TV - Hijack 2 is coming back! 21:11 Buying views and the hustle of YouTube 31:38 Comments vs views 34:35 Are Notifications dead? 36:00 Boosting views for brands 41:35 The need to be patient with the algorithm 44:58 David got featured on the Lightroom Community page

Vlad Tenev built Robinhood by breaking every rule Wall Street wrote: zero commissions when competitors charged $10, mobile-first when "serious" investors demanded desktop, a brand that made finance feel like rebellion instead of a club you'd never join.By 2021 they'd forced every major brokerage to slash fees and attracted millions who'd never owned a stock, but then GameStop happened: trading restrictions during the meme stock frenzy triggered congressional hearings, user fury, and a two-year brand crisis that nearly buried them despite the real culprit being antiquated clearing mechanics no one understood. Now Tenev's pushing an even more radical vision—tokenizing private company shares so retail investors can own stakes in AI giants before IPO, turning prediction markets into "truth machines" that beat polls and pundits, and building what he calls the end of financial nihilism: a platform where your seventy-year-old parents and your Gen Z cousin both manage everything from retirement accounts to election bets in one place.The question isn't whether traditional finance survives this; it's whether Robinhood can move fast enough to own the entire wealth transfer before someone else does. Resources:Follow Vlad Tenev on X: https://x.com/vladtenevFollow Alex Rampell on X: https://x.com/arampellFollow Erik Torenberg on X: https://x.com/eriktorenberg Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: [https://x.com/a16z](https://x.com/a16z)Find a16z on LinkedIn: [https://www.linkedin.com/company/a16z](https://www.linkedin.com/company/a16z)Listen to the a16z Podcast on Spotify: [https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX](https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX)Listen to the a16z Podcast on Apple Podcasts: [https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711](https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711)Follow our host: [https://x.com/eriktorenberg](https://x.com/eriktorenberg)Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see [a16z.com/disclosures](http://a16z.com/disclosures). Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair before previewing upcoming BevNET Live, Nosh Live, and Brewbound Live in L.A. next month. Ray highlights the return of Poppi co-founders Allison and Stephen Ellsworth to the BevNET Live stage to discuss building the modern soda category and notes Allison's recent appearance as a guest shark on "Shark Tank," including her investment in Freestyle Snacks. The hosts also spotlight upcoming programming such as CVS Health's Lauren Castro at NOSH Live, a still-secret Nosh Live guest and also urge founders to nab remaining Elevator Talk, and One-to-One meeting slots. They pivot to brand collaborations, citing Grillo's Pickles' new Zippo tie-in and its growing list of partners, as well as prolific collaborators like Mike's Hot Honey and Graza. The hosts offer advice on considerations for partnerships and co-branded products and what makes for a successful collaboration. John praises Lentiful's Thanksgiving Feast instant lentil cup, Mike is hot about Blobs' new spicy mango-guava flavor and everyone has their say about Rind's recently released raspberry-almond granola squares. Jacqui introduces a "drink your skincare" energy beverage and Mike samples a THC-infused "Soda Pot." Ray reminds listeners that Thanksgiving week gets chaotic, so those planning to attend December's BevNET Live, NOSH Live, or Brewbound Live should finalize registration soon to avoid missing out – and the inevitable post-event FOMO. Brands in this episode: Poppi, Freestyle Snacks, Grillo's, Graza, Little Spoon, Firehook, Ithaca, Alec's, Rind, Mike Hot Honey Grillo's, Hippies, Ithaca, Sonic, V8, Boulder Canyon, Aura Bora, Claussens, Fly By Jing, Daily Crunch, Lundberg Rice, Fishwife, Little Sesame, Keystone, Huer, Frank's Red Hot, Lentiful, Blobs, Huxley, Tropicana, Rind, Skinergy, Clrty! Soda Pot, Mockly

Which of these trends will reshape brands the most?This week on What's in Store, Karly Iacono and Chris Ressa break down the power moves happening across luxury retail—and why the category is rewriting the rules of real estate.They open with a jolt: luxury brands are no longer just leasing the world's most iconic corners… they're buying them outright. Prada dropping $835 million on Fifth Avenue and LVMH investing billions globally isn't about rent—it's about dominance. Karly and Chris argue these brands aren't reacting to the market, they're locking in control of their physical identity for decades to come. Flagships aren't stores anymore—they're statements.They then dive into the comeback of experiential flagships. After a decade obsessed with e-commerce scaling, luxury is doubling down on high-touch experiences: concierge service, curated appointments, even food and beverage. The hosts make it clear—luxury isn't selling products, it's selling a feeling you can't stream.Next, they explore the suburban shift. With affluent consumers spending more time at home, luxury is quietly testing high-income suburbs, balancing exclusivity with convenience without diluting the brand.Finally, Karly and Chris tackle the booming world of resale luxury. Once a fringe online niche, authenticated resale is taking Class A corners—and becoming a gateway for the next generation of luxury shoppers.What You'll Hear:How luxury brands are flipping the script by buying their real estate and making billion-dollar flagship bets.Why high-impact, high-experience flagships are roaring back as the core of luxury brand identity.The rise of luxury in high-income suburbs — and what it means for convenience, exclusivity, and brand strategy.How authenticated resale is becoming a powerful gateway into luxury for the next generation of shoppers.The real estate implications behind each trend — and why these shifts matter now more than ever.Chapters00:00 — The Luxury Land GrabKarly and Chris break down why luxury brands are buying their real estate and making billion-dollar bets on iconic flagship locations.08:50 — The Flagship ComebackThe hosts explore why experiential, high-identity flagship stores are surging back as luxury brands reassert the power of physical retail.16:15 — Luxury Moves to the SuburbsThey discuss the shift toward affluent suburban markets as luxury brands meet high-income consumers closer to home.22:20 — The Rise of Resale LuxuryKarly and Chris unpack how authenticated resale is becoming a major gateway to luxury—and why resellers are taking prime corners once reserved for the biggest brands.

9:40 - Extra Credit: NHL and Brands Kevin vs Trevor full 643 Fri, 21 Nov 2025 04:15:27 +0000 NoRcMhw2tfSTgJbQdapo95pRtDTc7zSo nhl,faddies,extra credit,sports The Fan After Dark nhl,faddies,extra credit,sports 9:40 - Extra Credit: NHL and Brands Kevin vs Trevor The Fan After Dark includes a rotation of hosts offering a truth-telling sports entertainment experience that gets listeners right on the biggest sports topics in and around DFW, across the country, and around the world. Focusing on the Cowboys, Rangers, Mavericks, etc., The Fan After Dark airs M-F from 7-11 PM and is the only live and local sports radio show in the MetroplexCome 'Get Right' with Reg on The Fan, and be prepared for sports talk on a whole new level. You can follow Reg on Twitter @regadetula © 2024 Audacy, Inc. Sports False https://player.amperwavepodcasting.com?fe

It's Friday and time for a VERY special edition of the Between 2 Brands #podast with Bill Petrie! Why is it special? We're glad you silently asked – it's special because today we are having a conversation with the soon-to-be retiring President and CEO of ASI, Tim Andrews. It's a fantastic dialog where Tim reflects on his journey before working in the promotional products industry, lessons he's learned, what has meant the most to him, and what will miss when he's sipping on an Aperol Spritz in Positano this summer. Tim has left an indelible imprint on this industry, and this interview is one you truly don't want to miss. This episode of Between 2 Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

In this conversation, Kyle Bryan, the Western Canadian sales rep for Rapala VMC, shares his journey into the fishing industry, the importance of building long-term relationships in sales, and the exciting new products being launched for ice fishing and open water. The discussion covers the history and reputation of Rapala, the introduction of innovative products like the 40 volt StrikeMaster Maven Auger and the Nano Wrap lure, and the significance of tungsten in modern fishing gear. Kyle also highlights the upgrades to popular walleye combos and the collaboration with 13 Fishing to develop specialized rods and reels for various fishing techniques. Kyle discusses the durability and performance of fishing baits, innovations in fishing lures, and the revival of classic fishing lures. He shares personal favorites and recommendations while emphasizing the importance of product testing in the fishing industry. The discussion highlights the passion of anglers for their favorite lures and the ongoing evolution of fishing gear.Check out the website @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.wkndwarriorsco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to drop a review or rating on your listening platform so we can reach more anglers just like you!PODCAST LINKS: https://linktr.ee/wkndwarriorsfishingpodBe sure to follow the show @wkdnwarriorsfishingpodcast on Instagram, Facebook, TikTok and Subscribe to our YouTube channel for updates, behind the scenes, videos, giveaways and more!Email us at theweekendwarriorspodcast@gmail.comThis episode is brought to you by 13 Fishing Canada and the Saskatchewan Wildlife Federation.PODCAST SPONSORS/DISCOUNTS:13 Fishing Canada: Use Code "WKNDWARRIORS" for 15% OFF www.13fishing.ca *EXCLUSIVE Discount on Rapala Canada and ALL 9 of their Brands! Use Code "WKNDWARRIORS" for 15% OFF www.rapala.ca*Saskatchewan Wildlife Federation: Grab yourself a Membership here: https://saskatchewan-wildlife-federation.myshopify.com/collections/membershipsDownload the Saskatchewan Master Angler App: https://swf.sk.ca/master-angler-p

Send us a text5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I've seen the same mistakes again and again… especially during sales season.So today, I'm walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.In this episode, we cover:1. Why your subject line needs to slap, not snoozeBoring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.2. The must-have CTA above the foldIf your audience has to scroll to find the link, you've already lost them. I break down what “above the fold” actually looks like and why clarity always wins.3. High-contrast design that people can actually readPastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.4. Clear, non-waffly copy that respects your customer's timePromo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.5. One email, one goalIf you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.+ Bonus tipA little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.• Subject Line Examples: here • My favourite contrast checker: https://coolors.co/contrast-checker • Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Zwei Hochkaräter, die viel bewegen. Es lohnt sich auf jeden Fall dabei zu sein. Einfach TV Mittelrhein → Livestream → 22 Uhr. Die Sendung bringt positive, inspirierende Menschen zusammen – ein Netzwerk, das Spaß macht und echten Mehrwert bietet. Viele fragen mich: Wie kommt man in die Sendung? Entweder ich lade dich ein – oder du bewirbst dich. Wenn du etwas bewegt hast oder etwas zu sagen hast, melde dich einfach. Und eines kann ich dir sagen: Fernsehen verändert dein Leben. Dieses Gerede „Fernsehen ist tot" ist Unsinn. Millionen schauen weiterhin TV – oft parallel zum Handy. Fernsehen lebt. Ich habe die TV-Erfolgssendung gegründet, weil im TV ständig Negatives läuft. Kaum positive Nachrichten, fast nur Angst, Krise, Katastrophen. Ich wollte ein Gegenstück schaffen: Menschen zeigen, die inspirieren, bewegen und Mut machen. Ulrike Hock war viele Jahre Direktorin einer Schweizer Großbank, hat riesige Erfahrung, stieg aus und macht heute Menschen finanziell mündig. Ihr Motto: Geld muss Chefsache sein. Sie klärt über unser Provisionssystem auf und zeigt, wie Geld für uns arbeiten kann. Ihr Rat: Investiere nur in das, was du verstehst. Erkan Aydogan erzählt, wie sie große Brands unterstützt und sich stark positioniert haben – mit Fleiß, Vision und Durchhaltevermögen. Seine Mastermind ist voll von Hochkarätern und Goldnuggets. Heute Abend 22 Uhr: TV Mittelrhein → Livestream → Ulrike Hock & Erkan Aydogan. Ulrike ist außerdem eine begnadete Künstlerin. Sie malt berührende, lebendige Bilder – auch Auftragsarbeiten, z. B. Tiere. Sie war bereits mehrfach beim Expertenbuch-Projekt in Venedig dabei. Das vierte Expertenbuch erscheint jetzt, beim fünften und sechsten ist sie ebenfalls dabei. Im Expertenrat ist ein Platz frei. Du kannst ein Jahr lang Teil dieser Runde sein – mit monatlichen TV-Produktionen, großem Netzwerk und spannenden Gästen: Professoren, Unternehmern, Ärzten und außergewöhnlichen Persönlichkeiten. Wenn du sagst: „Ich würde gern mal im Fernsehen sein" – melde dich. Am 25.11. ist noch ein Platz frei in der TV-Erfolgssendung. Dieses Jahr bist du eingeladen – du übernimmst nur die Anreise. Nutze diese Chance! Für viele ist es der erste Studiobesuch – ein magischer, emotionaler Moment. Ich lade nur Menschen ein, die ich kenne, mag und die etwas bewegen. Dadurch entsteht eine großartige Atmosphäre, echtes Netzwerken und unvergessliche Produktionstage. Wenn du möchtest: Schalte heute Abend ein, 22 Uhr. Ich feiere meine Gäste – heute Ulrike Hock und Erkan Aydogan – und ich feiere die Vision, diese Sendung geschaffen zu haben. Einige dieser wundervollen Gäste wirst du auch bei der ersten St. Moritzer Mastermind erleben. Nutze die Möglichkeit, dabei zu sein. Vielen Dank fürs Teilen und Kommentieren. Tschüss, bye bye. #TVErfolgssendung #UlrikeHock #ErkanAydogan #Expertenrat #Erfolg #Mindset #InspirierendeMenschen #TVMittelrhein #Livestream #Motivation #StMoritzMastermind #Ernstcrameri Hier findest du eine Übersicht aller aktuellen Seminare https://crameri.de/Seminare Bild: 5. One Million-Mastermind in Lugano  Crameri-Akademie Wenn Du mehr über diesen Artikel erfahren möchtest, dann solltest Du Dich unbedingt an der folgenden Stelle in der Crameri-Akademie einschreiben. Ich begleite Dich sehr gerne ein Jahr lang als Dein Trainer. Du kannst es jetzt 14 Tage lang für nur € 1,00 testen. Melde dich gleich an. https://ergebnisorientiert.com/Memberbereich Kontaktdaten von Ernst Crameri Erfolgs-Newsletter https://www.crameri-newsletter.de Als Geschenk für die Anmeldung gibt es das Hörbuch „Aus Rückschlägen lernen" im Wert von € 59,00 Hier finden Sie alle Naturkosmetik-Produkte http://ergebnisorientiert.com/Naturkosmetik Hier finden Sie alle Bücher von Ernst Crameri http://ergebnisorientiert.com/Bücher Hier finden Sie alle Hörbücher von Ernst Crameri http://ergebnisorientiert.com/Hörbücher Webseite https://crameri.de/Seminare FB https://www.facebook.com/ErnstCrameri Xing https://www.xing.com/profile/Ernst_Crame

In this episode, Donny explores the multifaceted nature of branding, from political implications surrounding the Epstein files to cultural reflections on anti-Semitism. The conversation also touches on entertainment updates, health concerns related to energy drinks and screen time, technological innovations, and social trends regarding happiness and music. The episode concludes with a light-hearted discussion on Thanksgiving traditions. Takeaways: The Epstein files continue to shape political narratives. MAGA is showing signs of internal conflict. Legal battles can significantly impact personal brands. Anti-Semitism remains a pervasive issue in society. Entertainment figures like Larry David and Jim Carrey are making comebacks. Health risks associated with energy drinks are concerning. Screen time for kids poses risks beyond cognitive effects. Innovative technology can bridge communication gaps for the hearing impaired. Social trends indicate a growing desire among women to move abroad. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join host Ed Parcaut as he sits down with Matthew Diamante from Hey Tony Agency to explore how AI tools like ChatGPT are revolutionizing content creation, marketing, and day-to-day business operations. From practical applications and cost-saving strategies to the evolving SEO landscape and the importance of staying ahead with tech skills, this episode dives deep into what agencies and professionals can do to thrive in the age of artificial intelligence. Hear personal stories, actionable prompts, and insider advice on using AI for everything from writing and graphics, to boosting your online presence. Whether you're a marketer, business owner, or just AI-curious, you won't want to miss this insightful and entertaining conversation. Want listeners to know more about Matthew Diamante? Just tell them to search his name on any social platform—except for Bitcoin scams! Ready to level up your digital marketing with AI? Tune in now! **Contact Ed Parcaut:** -

At 23, Sydney Towle was living a bright, full life—until she felt a lump after a run and heard the words: “likely carcinoma, multiple enhancing masses.” What followed was a diagnosis of Stage 4 cholangiocarcinoma, a rare and aggressive cancer usually found in people decades older. Sydney started sharing her journey online to stay connected and hopeful + quickly became a viral TikTok star with over 4 million followers. But as her story spread, the internet turned cruel. Reddit forums accused her of faking cancer. Brands distanced themselves. Strangers sent death threats. She survived the viral campaign against her and is opening up about the emotional, physical, and spiritual lessons she’s learned while living with indefinite chemo and facing life’s biggest questions. Sydney shares: Receiving her rare cancer diagnosis alone in a parking lot. How she knew it was cancer before she was diagnosed + her advice for others. Why she chose to share her story on TikTok Surviving a viral hate campaign of people on the internet accusing her of “faking cancer” The mental battle of pretending to be “just a normal 25-year-old” while living with a rare cancer Dating while in chemo + redefining love The mantras that keep her going. Why she no longer believes “everything happens for a reason” but still believes in kindness, empathy, and intuition. Using humor and disassociation to cope with cancer treatment Fertility preservation and cancer How friendships change + who shows up when life gets hard Finding hope when there is no finish line in sight Life lessons at 25: what really matters when time feels stolen. Follow Sydney’s journey on TikTok + Instagram Book Recommendation: The Midnight Library by Matt HaigSee omnystudio.com/listener for privacy information.

1st hour of the G-Bag Nation: Show Open; GBAG of the DAY Champ Replay; Woolly Bully's Top 10: Soda Brands; College Football Day Party: UT coaching rumors full 2574 Thu, 20 Nov 2025 01:27:00 +0000 BXLXzVaQmDVT4b3nqtuLEftBnOUr6yd0 sports GBag Nation sports 1st hour of the G-Bag Nation: Show Open; GBAG of the DAY Champ Replay; Woolly Bully's Top 10: Soda Brands; College Football Day Party: UT coaching rumors The G-Bag Nation - Weekdays 10am-3pm 2024 © 2021 Audacy, Inc. Sports

Understanding the Modern Customer Experience: A Guide for Aspiring Professionals 1.0 Introduction: The Great Customer Experience Divide In today's competitive market, the customer experience isn't just a part of the brand; it is the brand. Every interaction, from a first glance at a social media post to a final click on a purchase button, serves as a referendum on a company's value and trustworthiness. Get it right, and you build loyalty. Get it wrong, and customers will walk away without a second thought. 1.1 The Loyalty Illusion A significant conflict is brewing between how businesses perceive customer loyalty and how customers actually feel. This "loyalty illusion" creates a dangerous blind spot for executives who believe they are succeeding while their customer base is quietly eroding. Executive Belief Consumer Reality ~90% of executives believe customer loyalty has grown in recent years. Only 40% of consumers feel they have become more loyal to brands. This perception gap isn't just a difference of opinion; it's a direct threat to revenue. "About nine out of 10 [executives] say customer loyalty has grown in recent years, but only four in 10 consumers say the same." The business risks of this blind spot are clear: 52% of consumers have stopped buying from a brand due to a bad product or service experience, and 29% have abandoned a brand due to poor customer experience. To close this gap, companies must first understand the entire modern customer journey, which starts long before a customer ever visits a website or store. 2.0 The Customer Journey: From First Glance to Final Click 2.1 Redefining the Starting Line Customer loyalty no longer begins at a company's digital or physical front door. It's now seeded much earlier in what can be called the "experience supply chain"—the connected sequence of interactions that moves a person from curious to committed. This journey often starts in the realm of indirect influence. Key "indirect influence" touchpoints include: A friend's recommendation A discussion thread on Reddit A product review on an independent site While price remains the single most significant factor for 69% of consumers when making a purchase decision, mastering these early stages of discovery and influence is critical for building the long-term commitment that defines true loyalty. 2.2 What Brands Can Do To win customers in this new landscape, brands must adopt a more holistic and proactive approach to the customer journey. Analyze the Journey: Use data analytics and AI to forensically examine every step of the customer life cycle. This allows you to identify and fix points of friction before they drive potential customers away. Embrace New "Front Doors": Treat online comment threads, product comparison sites, and even AI-generated search results as strategic entry points to your brand. These platforms are where modern discovery happens. Ensure Consistency: Align every touchpoint—from social media chatter to post-purchase support—with a cohesive brand narrative. This consistency builds the trust necessary for a customer to move from awareness to action. Understanding the full customer journey is the first step. The next is understanding what customers truly expect from a brand during that journey. 3.0 Beyond the Basics: What Customers Truly Value 3.1 Table Stakes vs. True Delight In the modern marketplace, fundamentals like fair pricing and product quality are no longer differentiators. They are simply "table stakes"—the minimum cost of entry to compete. The real opportunity for brands lies in their ability to layer personalized, meaningful value on top of these basics to create moments of true delight. Factor Considered a Minimum Expectation (%) Considered a Bonus (%) Good value for price 77% 19% Product/service quality 76% 20% Transparent business practices 58% 35% Personalized experiences 17% 62% However, many companies are struggling to keep up. A staggering 70% of executives feel that customer expectations are evolving faster than their company can adapt. This widening gap creates a significant risk of eroding customer trust and losing business to more agile competitors. 3.2 The Generational Lens Customer expectations are not one-size-fits-all; they vary significantly across generations. A strategy that delights one demographic may alienate another. Brands must segment their approach to meet these diverse needs. Boomers: This group is generally less likely to be influenced by a brand's social media presence or its sustainability efforts. Millennials and Gen Z: In contrast, these younger consumers pay close attention to a brand's values, online activities, and social impact. Successfully meeting these varied and rapidly evolving expectations increasingly involves technology, particularly Artificial Intelligence. 4.0 The AI Paradox: A Tool for Help and Hindrance 4.1 High Ambition, High Anxiety Artificial Intelligence represents the new frontier in customer engagement, but its rapid adoption has created a central paradox. While companies are rushing to implement AI-driven solutions, many customers remain wary. A majority of consumers (58%) report being "only somewhat or not at all comfortable" using AI tools to engage with brands. This suggests that AI implementation is often driven more by a company's internal ambition for efficiency than by genuine customer demand, creating a gap between what brands offer and what customers actually want. 4.2 Finding the Right Balance Consumer acceptance of AI is highly nuanced and depends heavily on the specific task. More Likely to Use AI for: Simple, transactional tasks like tracking an order or delivery status (49%). Less Likely to Use AI for: Sensitive interactions like making a payment (29%). Crucially, despite the rise of automation, 86% of consumers still say that human interaction is moderately or very important to their brand experience. The key insight for aspiring professionals is that successful brands don't choose between AI and human support; they integrate them. They use AI for efficiency where it adds value but provide clear, fast paths to human support when empathy, nuance, and judgment are required. This balance between technology and humanity extends to the data that fuels these systems, bringing the issue of privacy to the forefront. 5.0 The Data Dilemma: Balancing Personalization and Privacy 5.1 The Trust Trigger Personalization presents another paradox for modern brands: customers want it, right up until the moment they don't. The desire for a smooth, tailored experience often conflicts with concerns over data privacy, creating a delicate balancing act for companies. "More than half of consumers (53%) think that it's worth it to share personal information if it makes their experience interacting with a brand smoother. But mishandle that data and 93% say that a brand will lose their trust." This dynamic means that every personalization strategy carries a built-in "trust trigger." Respecting data boundaries is no longer just about legal compliance; it has become a powerful competitive advantage. 5.2 What Brands Can Do To navigate this dilemma, brands should adopt a set of core principles that build trust while delivering value. Focus on low-intrusion data: Prioritize using information like stated preferences and past purchases to tailor experiences. This provides value without crossing sensitive privacy lines. Be transparent: Clearly communicate what data is being collected and why. When customers see an immediate and tangible benefit in return, they are more likely to trust the exchange. Empower the customer: Give customers a sense of control over their data. When personalization feels like a choice, it becomes a driver of loyalty, not a red flag. By internalizing these lessons, companies can reshape their approach to building lasting customer relationships. 6.0 Actionable Principles for a Modern Customer Experience To succeed in today's landscape, aspiring professionals should focus on a set of core principles that connect the entire customer journey, from discovery to long-term loyalty. Treat discovery like a make-or-break moment. A customer's journey starts long before they visit your website. Design every early touchpoint as a seamless, story-driven experience. Rebuild loyalty based on behavior, not fantasy. Reassess loyalty programs based on real customer actions and measurable business goals, not assumptions. Segment smarter and personalize with purpose. Move beyond generic demographics to target customers by generation, behavior, and emotional triggers to deliver true relevance. Pair AI with empathy and know when to hand off. Use AI to streamline simple tasks, but ensure a quick and easy path to human support when nuance and empathy matter most. Win the moments that matter or lose customers. Identify the high-stakes moments in the customer journey where loyalty can be instantly won or lost, and design solutions to win them decisively. Turn privacy into a competitive advantage. Build trust by being transparent, providing clear value, and giving customers control over their personal data. Measure what actually moves the needle. Go beyond traditional metrics to track the behavioral, emotional, and financial impact of your customer experience initiatives. These seven principles are the foundational building blocks for anyone seeking to create the exceptional and effective customer experiences that define modern brands.   Source:  https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html  

Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.Key Takeaways: Pull People In with StorytellingCreate the World Before the StoryMentorship MattersOwn Your MistakesFearlessness and Taking the LeapStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Britton Briley is the owner & founder Ghost Brands and part of his 53 clients spread across 14 states includes the Athens Rock Lobsters, who are off to a torrid start and lead the Federal Prospects Hockey League with a 9-1 record. The Classic City is loving their hockey team! Ghost Brands Roster.... Athens Rock Lobsters (FPHL)Greenville Swamp Rabbits (ECHL)Hub City Spartanburgers (MiLB)Greenville Triumph (USL1)Greenville Liberty (USL W League) See omnystudio.com/listener for privacy information.

This week, we're joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business. He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today's landscape.We also explore:Why brand clarity is kindness in franchisingHow he scaled operations from £1 to £3.6M+ in revenueTurning unsexy sectors into standout brandsThe truth about hustle culture, resilience, and startup mindsetWhy emotional ROI matters just as much as financial ROIIf you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠Email Jasravee at jasravee@gmail.com

Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he sees separating brands that stay top of mind from those that slowly fade out of view.Together, Donna and Ken discuss why marketing is not an expense. It is a relationship-building investment that keeps your company present in your industry, especially with new engineers and younger buyers entering the workforce. They also talk about the value of consistent messaging, how industry-specific publications support thought leadership, and how print, digital, and AI can all work together.This episode is especially helpful for leaders at legacy industrial brands who want to stay relevant, maintain visibility, and support long sales cycle growth through thoughtful, relationship-based marketing.In this episode, you will learn:Why legacy industrial brands cannot rely only on past relationshipsHow consistent visibility keeps your brand top of mindWhy print and digital advertising still matter for technical buyersHow AI is influencing the buying cycle and strengthening contentThe importance of face-to-face interactions in a digital worldHow relationship-based B2B marketing supports long-term growthKey Topics and Timestamps:00:00 Why legacy brands still need consistent marketing00:53 Introducing Ken Spaeth and Cutting Tool Engineering01:55 Why business still runs on relationships04:34 How AI supports visibility and faster buying cycles07:05 The role of trusted industry-specific magazines09:01 Marketing as an investment that protects future sales12:36 Why consistent advertising matters for long sales cycle companies17:38 The continued importance of in-person meetings22:57 Combining traditional and modern marketing approaches25:05 The long-term value of print and digital advertising29:09 How AI supports storytelling for industrial brands30:39 Ken's path into CTE and the manufacturing world32:33 Inside CTE's “Bourbon with the Editor” podcastConnect with our guest: Ken SpaethCutting Tool Engineering Magazine // Website: www.ctemag.comListen to their podcast: Bourbon with the Editor - https://open.spotify.com/show/0kZP6XcglHqnE6wswNzwoI?si=1671d8c15b3540a1 *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

When Anthony Sardain began developing Cavela in 2023, an AI startup that helps brands automate supplier sourcing, he did not foresee that new tariffs would drive customers to become increasingly wary of manufacturing products in China. Function Health, which offers a regular lab testing service to help people track their health, wants to change that by consolidating health data and making it usable for its customers by connecting that data to an AI model. To further that effort, the company recently raised $298 million in a Series B round led by Redpoint Ventures at a valuation of $2.5 billion. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports. They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What We Are Sipping On: 2022 Chardonnay, Parra Wine Co. Episode Description In this powerful and heartfelt episode of The Wine & Chisme Podcast, Jessica sits down with Vanessa Vigil, Chief Marketing Officer at nglMitú, a leading digital media brand dedicated to elevating Latiné voices and culture. Vanessa shares her personal journey into media, the evolution of nglMitú, and the responsibility and joy that come with telling authentic stories from across the Latiné diaspora. From combating stereotypes to celebrating our community's joy, creativity, and complexity, Vanessa breaks down how nglMitú uses storytelling to shift narratives in mainstream media — and why representation behind the scenes matters just as much as what appears on screen. Grab your glass and settle in — this conversation is honest, empowering, and full of the cariño and cultura you expect from Wine & Chisme. Key Takeaways Authentic storytelling is a responsibility, not a trend. Vanessa shares why nglMitú centers lived experience, community insight, and nuance in every project. Diversity within the Latiné community must be acknowledged and celebrated. One narrative can't represent an entire diaspora — and nglMitú reflects that through multiple creators and voices. Representation behind the scenes matters. Hiring Latiné creatives, writers, and decision-makers directly impacts the stories that reach the public. Community is a superpower in media. nglMitú's success stems from building trust and creating content that resonates across generations. Brands and partners play a role. Vanessa explains how collaborative opportunities can elevate Latiné creators instead of stereotyping them. Latiné joy is revolutionary. Telling stories that highlight our humor, brilliance, resilience, and love shifts culture more than people realize.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders. After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns. The real constraint isn't activity, it's clarity. I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day. I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint. If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Has anyone else noticed that compared to a few of its peers…the Premier Protein growth story gets overlooked by pundits far too often? BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands reported 2025 Q4 net sales of $648.2 million, which was up 16.6% YoY. Premier Protein (~86% of BellRing Brands total revenue) grew 14.9% YoY, driven by strong volume growth. Dymatize Nutrition was up 32.9% YoY, stemming from strong volume growth and pulled forward international revenue ahead of planned pricing actions in fiscal year 2026. But since this was the company's fiscal fourth quarter, BellRing Brands annual results included generating net sales of $2.32 billion, an increase of 16.1% YoY…which comprised of a 14.7% volume increase and 2.2% increase in price/product mix. Moreover, I provide deep dives into Premier Protein RTD protein shakes business activity, along with examining similar metrics surrounding the protein powders from Premier Protein and Dymatize Nutrition. But my latest first principles content piece will end with briefly analyzing the product development variable defining this next phase of RTD protein beverages market. Premier Protein owns just over a quarter of the market…and the other quarter market share is held by the two RTD protein beverages under Fairlife (owned by The Coca-Cola Company). And from a product development standpoint, (in many ways) these are different products. Premier Protein is essentially an emulsified protein powder beverage…which has a comparatively thicker (higher viscosity) fluid and generally the consumption experience reminds you of drinking a healthy milkshake. Then, Fairlife (Core Power) is primarily ultra-filtered milk…which is thinner and generally the consumption experience reminds you of drinking a typical beverage. So, who (or I guess technically which product approach) wins? I don't think there's a definitive answer to this question just yet…despite Fairlife (Core Power) retail sales growth outpacing Premier Protein, and the gap closing quickly across a collection of other commercial metrics. While the competitive landscape is filled with declining legacy, newer insurgent, and crossover brands…it will continue as mainly a marketplace duopoly for some time, as it will take many years to replicate the manufacturing capacity, supply chain, product expertise, brand equity, and retailer relationships of these market leaders.

Topics Discussed:

If your brand isn't building loyalty that sticks through price wars, competitors, or even mistakes—this episode reveals why. Learn how identity-driven marketing transforms your audience from buyers to believers, creating alignment that fuels consistent growth, word-of-mouth referrals, and premium pricing power. Read the full article for more information: https://unscrewedmarketing.com/be-vs-buy-how-and-why-identity-driven-brands-build-unshakeable-loyalty/ #BrandLoyalty #IdentityMarketing #BusinessGrowth #MarketingStrategy #CustomerRetention

This episode explains the biggest mistake brands make when trying to turn Instagram followers into customers: posting generic “theme page” content instead of original, product-led content. Elijah shows how this drains sales, unpacks why followers stop seeing you as a real clothing brand, and walks through how to shift your strategy so you're building a community and positioning your products clearly in your content.Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=ConvertInstagramFollowersintoSales

Charles gives an update on Nancy's upcoming surgery, and tells Link about the 2025 Neal Family reunion that he wasn't able to attend. Plus, Link explains the real reason why he wants Lando to get his driver's license, and Charles tries to pronounce luxury fashion brands. C'mon and have a good time with us! Pronunciation List: Hermès  Chanel Balenciaga  Louis Vuitton Yves Saint Laurent  Gucci To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.  From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue –  ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding. Brands in this episode: Dirty Sue, Jack Daniel's

LOUNGE LIZARDS PRESENTED BY FABRICA5 - Brilliant Honduran Cigars - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms.SMALL BATCH CIGAR - SAVE 15% - Exclusive Cigar Retail Partner of the Lizards - Visit SmallBatchCigar.com and use code LIZARD15 for 15% off your order. Free shipping and 5% rewards back always. Standard exclusions apply. Simple. Fast. Small Batch Cigar.Recorded at Ten86 Cigars in Hawthorne, New Jersey, the Lizards pair Montecristo Double Edmundo with eighteen year aged La Marielita rum from Panama. The guys discuss new releases from Cohiba and Davidoff, they debate how Habanos S.A. could rehabilitate underselling marques and they discuss their recent cigar rotation changes.PLUS: Panamanian Rum and La Marielita History, Davidoff's Year of the Lacquer Boxes and Collectible Coins, Maldives Generational Smoking Ban, Pre/Post-Pod Lizard Rituals & MoreJoin the Lounge Lizards for a weekly discussion on all things cigars (both Cuban and non-Cuban), whiskey, food, travel, life and work. This is your formal invitation to join us in a relaxing discussion amongst friends and become a card-carrying Lounge Lizard yourself. This is not your typical cigar podcast. We're a group of friends who love sharing cigars, whiskey and a good laugh.website/merch/rating archive: loungelizardspod.comemail: hello@loungelizardspod.com to join the conversation and be featured on an upcoming episode!instagram: @loungelizardspodGizmo HQ: LizardGizmo.com

Your circumstances obey your identity, not the other way around. Explore how to “skip levels,” set compensation by conviction, and redesign systems so income expands to match who you decide to be.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (00:52) Linear vs Quantum Thinking(02:30) The Power of Mental Clarity(05:18) Skipping Levels and Identity(10:49) Embracing Variety for Growth(13:51) Turning Problems into Fuel(23:42) The Value of Failure(28:41) Preparing for a Quantum Season

In this episode of 'Created for This,' I welcome marketing expert Katie, who has over 20 years of experience in brand and marketing strategy.   From working with big names like American Girl to consulting for small natural food businesses, Katie shares her insights on the core principles of marketing.   She discusses the importance of the four Ps—Price, Place, Product, and Promotion—and how they help create a cohesive brand strategy.   Katie and I also dive into practical, actionable tips and real-life examples to help business owners refine their marketing plans, connect authentically with their audience, and capitalize on their unique gifts.   Throughout the conversation, we highlight the role of faith in business and offer advice on aligning purpose, vision, and values with marketing efforts.   This episode is essential listening for anyone looking to strengthen their brand and live out their calling in the business world.   00:00 Introduction and Welcome 00:37 Meet Katie: Marketing Expert 01:24 Defining Marketing and Its Goals 02:11 The Four Ps of Marketing 03:30 Connecting with Consumers 06:40 Actionable Marketing Tips 13:32 Real-Life Marketing Examples 19:46 Understanding Your Value as a Coach 20:40 The Mind Game of Marketing 21:13 Crafting Your Message 24:21 The Power of Writing Down Ideas 27:22 Balancing Faith and Business 29:23 Exploring Spiritual Gifts 34:17 Final Thoughts and Resources More about Katie and connect with her: Katie Mleziva is the proud mom of two kids, ages 14 and 16, and lives in the Milwaukee, WI area. Katie has over 20 years of experience in Brand and Marketing Strategy, the first 10 working on big brands like American Girl and Philadelphia Cream Cheese, and the last 10+ being a consultant and following her passion of focusing on smaller natural food businesses and farms.  In her spare time, Katie loves to watch her kids play sports, travel, take classes at the gym, and support the volunteer organization she started back in 2013 to make it easier for families to volunteer together. She is hoping her dog will cooperate with becoming a therapy dog someday, so they can volunteer together too! Her website, podcast, and Instagram More Links from the Show: Episode 121: Incorporating Your Faith into Your Business Episode 94: Discovering Your Spiritual Gifts with Dr. Tom Rush  

In this episode of Talk Commerce, Mo ElHawary, a DTC creative strategist, shares insights into his role and the importance of understanding customer personas. He discusses the Five Whys model as a tool for uncovering deeper customer motivations and provides advice for new DTC brands on product development. As the holiday season approaches, Mo emphasizes the need for brands to focus on what is already working while also testing new concepts. He concludes with a recommendation to learn from successful brands like Huel.TakeawaysMo ElHawary has over seven years of experience as a creative strategist.Understanding customer personas is crucial for effective marketing.The Five Whys model helps uncover deeper customer motivations.Brands should focus on existing successful products during the holiday season.Testing new concepts should not consume too much time or resources.It's important for brand founders to solve problems they personally face.Successful marketing requires a deep understanding of customer needs.The holiday season is a critical time for brands to maximize sales.Early promotions can attract customers looking for deals.Learning from successful brands can provide valuable insights.Chapters00:00 Introduction to Mo ElHawary and His Role02:49 Understanding the Creative Strategy Process05:41 The 5 Whys: A Deep Dive into Customer Insights08:38 Creating Customer Personas for DTC Brands11:33 Advice for Brands During Holiday Seasons14:15 Promoting Brands and Personal Insights

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications. We're joined by Co-Founder Suky Bal, and Lead Campaign Manager Rajesh Srimalani, who enjoyed a great conversation in person in our studio with host Lisa Brightwell.With SO much opportunity for innovation in the fast-moving consumer goods sector in particular, MSET shares some incredible insights from their global clients.Together, they share the story behind MSET as an ambitious loyalty marketing platform, and explore how they've developed innovative concepts in partnership with their clients that are driving growth and success worldwide.They also explored the challenges of managing loyalty in the telecommunications sector, and how applying psychological drivers helps deepen engagement and strengthen loyalty at every step of the journey - no matter what industry you're in.Enjoy!Hosted by Lisa Brightwell.Show notes:1) Suky Bal2) Rajesh Srimalani3) MSET4) Book Recommendation: Predictably Irrational5) Book Recommendation: Outliers

How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to face: you're lying to yourself about how long things actually take. And that lie is keeping you trapped in operator mode instead of scaling to owner mode. The problem isn't that you're bad at time management; it's that you've never truly measured what your workflows actually require. That's where today's guest comes in with a revelation that changed everything about how he runs his business. Rich Brooks discovered that his "one-hour" podcast actually consumed three full hours of his time. But instead of throwing in the towel, he used AI to map every minute of that process and create systems that handle the heavy lifting. As the founder of Flyte New Media and host of The Agents of Change Digital Marketing Podcast with over 600 episodes, Rich has mastered the art of turning time-intensive processes into AI-powered efficiency machines. He's the perfect guide to help you stop underestimating your workflows and start building systems that actually scale. The AI Hat Podcast host Mike Allton asked Rich Brooks about: ✨ Time Truth-Telling: Discover how to accurately track where your hours really go and why most solopreneurs underestimate by 200%. ✨ AI Workflow Mapping: Learn Rich's proven process for identifying time drains and building custom AI assistants to handle repetitive tasks. ✨ Scale Without Staff: See exactly how one conversation becomes ten pieces of content through systematic AI integration. Learn more about Rich Brooks Connect with Rich Brooks on LinkedIn Resources & Brands mentioned in this episode Flyte New Media Agents of Change Scalability Audit Fathom Descript AI Solopreneur OS Community Notion AI-Powered Blueprint for Solopreneurs CHAPTERS: 00:00 Winning with Quality Over Quantity 00:19 AI-Powered Proposal Writing 02:17 Introducing The AI Hat Podcast 02:40 The Reality of Time Management for Solopreneurs 03:09 Guest Introduction: Rich Brooks 04:31 Revelation: The True Time Cost of Podcasting 07:39 Time Tracking and Workflow Optimization 10:12 Automating Podcast Production with AI 10:42 Using Text Expander for Efficiency 12:34 Integrating AI in Podcast Production 16:38 SEO and AI: Enhancing Podcast Visibility 25:28 Evaluating AI-Generated Content 26:42 Comparing Major LLMs: Chat GPT, Gemini, and Claude 27:05 Customizing AI for Your Needs 27:34 SEO and Content Repurposing Strategies 30:09 AI in Proposal Writing 33:24 Recording and Utilizing Client Calls 34:14 LinkedIn Newsletters and AI Integration 36:19 Creating Accurate AI Voice Docs 3:56 Final Thoughts and Recommendations 45:55 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/stop-lying-to-yourself-how-ai-reveals-your-real-time-investment/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their customers. 

In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including leadership roles at BrandCycle, CJ, and Yahoo), Scott breaks down how the industry evolved from “coupons and last-click” into one of the most strategic levers in modern growth.We explore how top publishers balance editorial integrity with monetization, the rise of content-commerce, how AI is reshaping traffic and attribution, why brand-publisher relationships win long-term, and the underrated leadership principles that drive great teams.This episode is a masterclass for marketers, operators, and leaders navigating a shifting ecosystem.

With consumers increasingly asking questions to ChatGPT, not Google, product discovery is changing — and the promise to give brands visibility and control over this fast-growing search channel has made Peec AI one of Europe's hottest startups. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Krystal and Saagar discuss Trump branding MTG a traitor over Epstein, Trump reverses on Epstein files. To become a Breaking Points Premium Member and watch/listen to the show AD FREE, uncut and 1 hour early visit: www.breakingpoints.comMerch Store: https://shop.breakingpoints.com/See omnystudio.com/listener for privacy information.

President Trump takes on Rep. Marjorie Taylor Greene (R-Ga.) and Rep. Thomas Massie (R-Ky.) over the weekend. Big vote on the Epstein files release this week in the House of Representatives. Hemp ban slipped into the bill to reopen the federal government. Beauty pageant "dumbhead" controversy. New Michael Jackson biopic on its way! More American women are ready to move out of the U.S. Young girls are less and less interested in getting married. Michelle Obama is an angry, bitter woman. Kamala Harris is still reliving her 2024 election defeat. Black actor Roy Wood Jr. is a bitter, bitter man. Stephen A. Smith calls out Democrats who won't appear on his show. Gavin Newsom (D-Calif.) doesn't want you to think he's running for president. Warren Buffett's plan to balance the U.S. budget. DNC staffers are now expected to return to work. Pee menu for astronauts! 00:00 Pat Gray UNLEASHED! 00:14 Football Update 05:27 President Trump Drops Support for MTG 08:12 MTG Apologizes for Political Division 14:16 Adam Schiff on Good Politics? 15:36 Trump's Response to MTG 16:55 Trump Attacks Thomas Massie's New Marriage 19:09 Massie on Epstein Files 22:56 Massie on Trump Being a Bully 25:05 FLASHBACK: Trump on Epstein Back in 2015 30:52 Fat Five 50:08 American Women Want to Leave the U.S. for Good? 52:38 Michelle Obama Continues to Hate America 53:11 Michelle Obama's Hair Rant 57:25 Michelle Obama 2028? 1:06:00 Kamala Harris on Playing 3D Chess against Trump 1:12:19 Roy Wood on Ancestors 1:14:48 Stephen A. Smith Calls Out Democrats 1:17:19 Gavin Newsom is NOT Running for President? 1:19:15 TDS is a REAL Thing in America! 1:23:13 Gavin Newsom is the Future of the Party? 1:26:18 FLASHBACK: Warren Buffett on Passing a Budget from 2019 1:33:05 Space News Learn more about your ad choices. Visit megaphone.fm/adchoices

The holidays are here—and so are the schedules, the stress, the celebrations, and the chaos that can pull you away from your movement routine. In this episode, Natalie, Nora, and Adrienne break down the myth that movement has to be all or nothing and share 10 simple, realistic, compassion-filled tips to help you stay consistent, grounded, and connected through the next six weeks.Redefining what “counts” as a workout.BYOSH - Bring Your Own Snack & Hydration!We share our go-to staples. They live in our bags, our cars, our backpacks, and occasionally our jacket pockets. (Brands, we see you. We love you. We're ready.)Bobo's Oat BarsChomps Protein Sticks Breath is your secret nervous-system regulator!This episode is your holiday-season pep talk, grounded in movement, mindfulness, and compassion—not pressure. If you want to feel better, move better, and stay connected to yourself through the busiest time of the year, you're in the right place.Send us a textWanna be on the show? Click here to fill out our guest info form or drop us a email at yogachanged@gmail.comFollow us on TikTok:https://www.tiktok.com/@yogachangedFollow us on Instagram:https://www.instagram.com/yogachanged/For more, go to https://howyogachangedmylife.comThe theme music for this episode, “Cenote Angelita”, was written and produced by Mar Abajo Rio AKA MAR Yoga Music. Dive deeper into this and other original yoga-inspired compositions by visiting bio.site/mcrworks. For the latest updates on upcoming events featuring his live music for yoga and meditation, be sure to follow @maryogamusic on Instagram.

99% OF THE CAUSE AND SOLUTION IS YOUHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

Even when everyone (including myself) thought it might be finished…could MusclePharm actually be showing signs of life again? But for those unfamiliar with the up-to-date FitLife Brands Inc. (NASDAQ: FTLF) portfolio configuration…due to the acquisition of Irwin Naturals, which officially closed on August 8, 2025, it now sells more than 500 SKUs across 16 supplement brands, each with a slightly different product portfolio and sales channel strategy. But throughout this content, you'll hear me categorize the FitLife Brands portfolio into three segments: Legacy FitLife Brands, MusclePharm, and Irwin Naturals. In the third quarter of 2025, the consolidated FitLife Brands portfolio generated revenue of $23.5 million...which was up 47% YoY. But while the consolidated FitLife Brands portfolio comparative growth rates appear extremely strong, it's important to remember that those reported results were greatly impacted by the Irwin Naturals deal. But in my latest first principles content piece, I'll share a detailed collection of segment-level updates that I believe are important when trying to understand the FitLife Brands story. These include revenue diversification strategies within the legacy FitLife Brands that has dramatically lowered "key customer risk" with the specialty retailer GNC and how even the “oldest” supplement brands can still generate revenue growth along with being the strongest contributor to companywide net profitability. But while there's strategic initiatives going on that involve the legacy FitLife Brands and Mimi's Rock segments, the most intriguing activity within FitLife Brands is also currently its smallest segment (i.e. MusclePharm). In the third quarter of 2025, MusclePharm segment revenue was just under $3.8 million...which increased 55% YoY. But you're probably hearing that…thinking to yourself “incredible results,” right? And trust me…I want nothing more than to give Dayton Judd (and the FitLife Brands leadership team) a huge virtual “pat on the back,” but there's A LOT of devilish things happening in the details! You probably think I'm being overly dramatic, especially when (in the third quarter of 2025) MusclePharm wholesale revenue more than doubled YoY…and I've stated previously “the biggest opportunities will come from B2B activity,” right? However, FitLife Brands wrongfully assuming MusclePharm still had enough distinctiveness in the marketplace to justify its current strategic gameplan (that quickly expanded product formats within the protein category) was a huge miscalculation…and undoubtedly exposed its “above- and below-the-line” weaknesses even more prominently. Though, maybe the newest FitLife Brands acquisition can indirectly help alleviate these MusclePharm challenges? FitLife Brands got a boost in human capital from Irwin Naturals possessing strength in routes-to-market that are beneficial to selling MusclePharm protein bars and RTD protein beverages. And while all of this seems ideal…don't get trapped into a state of exuberance thinking 1+1=3.

In this week's Power Lounge, host Amy Vaughan welcomes Dr. Mara Einstein, an internationally recognized authority on deceptive marketing and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. A former TV and advertising executive turned academic and media ethicist, Dr. Einstein pulls back the curtain on the dark psychology behind consumer manipulation. Together, she and Amy dive into the question: When does persuasion cross the line into indoctrination? Listeners are invited to examine the uncomfortable parallels between cult behavior and brand loyalty—and to confront just how easily marketing can tap into our fears, anxieties, and identities.Drawing from her research and insights featured in the Emmy-winning Netflix documentary Buy Now: The Shopping Conspiracy, Dr. Einstein explains how modern marketing operates within what she calls the “anxiety economy.” From endless doom-scrolling to influencer-driven consumerism, she reveals how technology and advertising combine to keep us hooked, anxious, and buying. The conversation unpacks the continuum between brand fandom and fanaticism, using examples from Apple to Weight Watchers to show how manipulation thrives when emotional needs meet persuasive design.But this isn't a hopeless picture—Dr. Einstein also offers guidance for marketers and consumers alike. She challenges professionals to embrace ethics without sacrificing creativity and encourages all of us to become more conscious of how we engage with brands. By replacing reflexive scrolling with mindful consumption and by choosing community over cultish loyalty, listeners can reclaim agency in an economy built on influence. This episode is a must-hear for anyone who wants to understand—and resist—the subtle ways marketing shapes our thoughts, habits, and values.Chapters:00:00 – Intro & Welcome00:50 – Meet Dr. Mara Einstein02:10 – Why Talk About Cults and Marketing?03:30 – How the Book “Hoodwinked” Began05:10 – The Cult–Marketing Continuum06:45 – From Attention Economy to Anxiety Economy08:50 – How Anxiety Fuels Overconsumption10:25 – “Buy Now” and Viewer Reactions12:30 – Black Friday and the “Economic Blackout”14:10 – Conscious Consumption in a Digital World16:00 – The Line Between Persuasion and Manipulation17:30 – The Genius and Ethics of Duolingo's Campaigns18:45 – When Brand Community Becomes Brand Cult20:15 – Weight Watchers: A Case Study in Cult Tactics27:00 – The Role of Social Media in Modern Tribalism31:30 – Identity and the Brands We Choose37:00 – Ethical Marketing and Real Community41:10 – The Danger of Making It Hard to Leave44:30 – How AI and Bots Change the Deception Game50:00 – Building Awareness and Resilience53:00 – Closing Thoughts & Where to Find Dr. EinsteinQuotes:“We don't live in an attention economy — we live in an anxiety economy. The entire system is built to keep us just uncomfortable enough that buying something feels like relief.” - Mara Einstein“It's funny — we call it doom scrolling, and yet we treat it like self-care. The truth is, it's winding us up, not calming us down.” - Amy VaughanKey Takeaways:Anxiety, not attention, drives modern marketing.Persuasion turns toxic when it exploits fear.Brand loyalty can slide into cult behavior.Algorithms feed anxiety for engagement.We shop to soothe stress, not need.Ethical marketing connects, not controls.AI blurs truth and manipulation.Brands now shape personal identity.Awareness breaks the consumer cycle.Conscious choices beat compulsive clicks.Connect with Dr. MaSupport the show

IKEA made a bed for your phone. Whole Foods turned a grocery list into a cultural forecast. Volkswagen's top-selling product isn't a car—it's sausage.This week on BRANDED Weekly, Ben Kaplan (Founder + CEO, Top Agency) breaks down how brands stopped reacting to culture and started writing it. From IKEA's behavioral design experiments to Whole Foods' 2026 trend report and Volkswagen's nostalgia-driven empire, today's most powerful brands aren't selling products—they're engineering habits, identity, and emotion.We unpack: IKEA's Phone Bed — gamifying guilt and designing digital discipline. Whole Foods' Trend Report — transforming food into status and self-expression. Volkswagen's Currywurst — turning nostalgia into profit. The Death of Millennial Brands — why aesthetic polish stopped working.Because branding in 2025 isn't about storytelling anymore—it's about habit formation, desire curation, and emotional anchoring.

Get My Brand Masterlist ⁠https://drchristiangonzalez.com/best-brands-form-2-2/ Get My Green Powder Masterlist https://drchristiangonzalez.com/green-powder-pdf-claim-form/ Episode Description Green powders are everywhere, but most of them are toxic dust with a health halo. Out of 25 green powder companies Dr. Christian Gonzalez investigated, only 6 proved they're actually safe to drink. The rest? 19 companies completely ignored basic safety questions. That means the majority of green powders flooding your feed can't even prove they're free of heavy metals, pesticides, mold, or glyphosate. Green powders promise detox, energy, and vitality. But when they're grown in contaminated soil or processed with high heat, they can do the exact opposite—bioaccumulating toxins in your brain, liver, kidneys, and bones. The very systems you're trying to protect become the targets. Without third-party testing and certificates of analysis, you have no idea what you're actually scooping into your morning routine. And your nervous system is paying the price. In this episode, Dr. G exposes which major wellness brands refused transparency and reveals the only 6 green powder products worth your money in 2025: • Why do greens like spirulina and chlorella absorb heavy metals like lead, arsenic, and cadmium? • Which green powder companies provided full certificates of analysis? • How does processing (freeze-dried vs. heat-dried) destroy up to 70% of nutrients? • What role do green powders play in detoxification, gut health, and mitochondrial function? Timestamps: 0:00 - Intro 1:11 - The Hidden Dangers: Heavy Metals & Toxins in Green Powders 3:24 - How Companies Hide Contamination with Flavoring 6:09 - Certificate of Analysis: The One Test That Matters 7:09 - 19 Brands Failed Basic Safety Questions 8:55 - Dr G Approved Brands 16:55 - Final Verdict