Podcasts about brands

Feras Khouri joins Will Laurenson to talk retention strategies that drive real results. From scaling a men's jewellery brand to 8 figures to working with top DTC names, Feras shares how to go beyond basic email flows and dig into what actually makes customers come back. They unpack AI's surprising role in ecommerce, clever merchandising tactics like “Stacks” and “Pack of the Week”, and how data—not discounts—should drive retention. If you want to know what 9-figure brands do differently after the first purchase, this episode is essential.

Kaffee zu stark, Ernte zu schwach – so lässt sich Hannas Woche zusammenfassen. Sie hat ordentlich durchgezogen: von Steuerkram über die finale Bildauswahl fürs Kochbuch bis hin zu ihrer neuen Leidenschaft: Juicen! Zora wartet weiter auf die Geburt ihres Babys und hat deshalb Zeit, sich in ihrer kleinen Home-Bakery kreativ auszutoben. Das Backwerk der Woche? Wird natürlich genau besprochen! Im Service geht's um die Verleihung der Michelin-Sterne – Hanna hat's live online verfolgt. Gemeinsam mit Zora diskutiert sie über die weiterhin unfaire Realität in der Spitzenküche: Warum bekommen eigentlich so wenige Frauen Sterne? Die beiden sprechen Klartext. Außerdem geht's um Kochsendungen – The Bear Staffel 3 steht in den Startlöchern – und Hanna hat etwas ganz Neues ausprobiert: Pickle-Limonade! Mutig? Definitiv. Ob's schmeckt? Ihr erfahrt es. Im Dreierlei gibt's einen Sprung zurück in die Kindheit: Zora und Hanna teilen ihre liebsten Sommergerichte von damals. Beim Feierabendbier erzählt Zora, dass sie aktuell ganz im Tagesmodus lebt, die ruhigen Momente vor der Geburt genießt und viel Zeit mit ihrem Mum-Club verbringt. Hanna feiert den Geburtstag ihrer Mutter, plant ein neues Video-Projekt – sofern ihr kein Gewitter dazwischenfunkt – und bereitet sich auf den nächsten DAS!-Dreh als Zoras Vertretung vor.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of ViberMedia, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue. Key Episode Takeaways: Jesse Kay started his entrepreneurial journey by launching a podcast at 16 and now runs a successful performance marketing agency. Email and SMS remain highly profitable channels—especially when properly integrated. Many brands, even large ones, fail at basic setup steps like correct form integrations and automation triggers. Using a multi-step popup form can significantly increase opt-ins. Segmenting your list by engagement and product interest dramatically improves deliverability and conversions. Automations like welcome series, cart abandonment, and post-purchase flows can drive 40%+ of email revenue. Brands can build a 200K+ list cost-effectively without relying heavily on paid ads. Consistent email sends—especially to your most engaged subscribers—are critical for staying top-of-mind. SMS should be used in sync with email to create a cohesive customer experience. Jesse's case study: Grew a sporting goods brand's list to 146K subscribers and $400K+ in welcome flow revenue using Facebook lead ads and smart automations. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

The Blindspot Behind the Million Dollar Brands — And What It Means for Your Sales in 2025In this week's Let's Talk Sales, I'm pulling back the curtain on what's actually happening inside seven and eight-figure brands right now—and why it matters more than ever for the way you're selling in 2025. I'm revealing the blind spots even the biggest names in the industry are missing, why their old strategies are quietly bleeding money, and how I'm rebuilding backend sales infrastructure that turns "visibility" into actual income.This episode breaks down what's really not working anymore (even if it used to), why your offer isn't the problem, and the specific pivots your sales process needs to stay relevant and revenue-generating—no matter your size.You'll never look at “doing more” the same way again._____________

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

In dieser Folge ist Annika Yanura zu Gast – Commercial Fotografin aus Berlin, die bereits mit großen Brands wie Adidas, Calvin Klein, Armani oder Mercedes zusammengearbeitet hat. Auch die deutsche Nationalmannschaft stand schon vor ihrer Kamera.Wir sprechen mit ihr über das Arbeiten an großen Sets, warum die Zusammenarbeit im Team – zum Beispiel mit Oberbeleuchtern – eine echte Bereicherung ist und wie sie mit strikten Zeitplänen umgeht. Außerdem nimmt sie uns mit hinter die Kulissen von Shootings in London, Paris und Tokio und erzählt, wie internationale Produktionen ablaufen.Trotz ihres hohen Produktionsniveaus macht Annika deutlich: Es muss nicht immer das neueste Equipment sein. Viel wichtiger ist, die eigene Kamera zu verstehen und gezielt einsetzen zu können – ganz egal, wie alt sie ist.Viel Spaß beim Anhören!GSO: ⁠⁠@goodshotsonly.podcast⁠⁠Annika: ⁠⁠⁠@annikayanura⁠Alina: ⁠⁠@alinaberger_⁠⁠Paula: ⁠⁠@paulanantje⁠⁠Diese Folge wird gesponsert von Foto Koch: ⁠⁠@fotokochSchaut jetzt auf ihrem Youtube-Channel vorbei: @youtube.fotokoch⁠

Have you ever wished you could clone your best sales rep? Imagine having a team member who never sleeps, never takes vacation, and consistently delivers your perfect pitch to prospects 24/7. Sounds too good to be true, right? The challenge facing most business leaders today isn't just about growing their sales - it's about scaling their team's expertise and maintaining quality customer relationships while expanding their reach. Traditional solutions like hiring more staff or implementing basic chatbots often fall short, leading to inconsistent experiences and missed opportunities. That's why I'm thrilled to introduce today's guest, Natalie de Groot, who's revolutionizing how businesses approach AI-powered customer engagement. As the founder of Authentic AI Marketing and a pioneering AI Marketing Strategist, Natalie has been helping businesses optimize their strategies since 2009. But it was her groundbreaking work with AI-powered brand representatives that really caught my attention. Natalie has worked with countless businesses across the US, Canada, and UK, showing them how to leverage AI to scale their operations while maintaining that crucial human touch. She's not just talking theory - she's actually created and implemented AI-powered representatives that are transforming how businesses engage with their customers. Today, she's here to share her insights and practical strategies that you can implement in your business. The AI Hat Podcast host Mike Allton asked Natalie de Groot about: ✨ 24/7 Brand Consistency - AI representatives ensure your brand message and values are consistently delivered across all customer touchpoints. ✨ Scalable Expertise - Strategic implementation of AI representatives allows businesses to multiply their team's impact without sacrificing quality. ✨ Human-AI Collaboration - Success comes from properly balancing AI capabilities with human oversight and intervention points. Learn more about Natalie de Groot Connect with Natalie de Groot on LinkedIn Resources & Brands mentioned in this episode Authentic AI Marketing Chris Carr AI Bootcamp Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura AI Work Buddy AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Empowering Employees with AI 00:59 Introduction to The AI Hat Podcast 02:08 Meet Natalie de Groot: AI Marketing Pioneer 04:12 Natalie's Journey into AI 05:14 The Evolution of Nat GPT 06:47 AI Personas and Their Applications 11:37 Advanced AI Strategies and Use Cases 23:52 Leveraging AI for Brand Building 25:19 Creating an AI Work Buddy 32:32 The Importance of Clean Data 36:53 Training Teams to Work with AI 39:23 Future of AI in Business 41:51 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-smart-business-leaders-are-creating-ai-sales-reps-that-never-sleep/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,”  is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients. Show notes: 0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio's Chicago meetup, which will take place on August 14 at Hoste Cocktails' event space in the Windy City's Pilsen neighborhood. They also delve into the controversy surrounding BetterBrand, whose problems have earned it comparisons to Theranos. The team also explores the rise of “hard refreshers,” alcoholic beverages with packaging similar to sports drinks, raising concerns over consumer confusion. Meanwhile Liquid Death's spicy novelty drink, “Deathberry Inferno,” gets mixed reviews for flavor but praise for marketing. The group samples nostalgic FatBoy ice cream treats and discusses the contrast between some function-centric foods, comparing Purely Elizabeth's new clean-label oatmeals over protein donuts made with artificial ingredients.  Brands in this episode: BetterBrand, Athletic Brewing, AriZona, Spindrift, BeatBox, BuzzBallz, Happy Thursday, Lightstrike, Prime, Mas+ by Messi, Liquid Death, Paqui, Vernors, Whistlepig, FatBoy Ice Cream, Legendary Foods, Purely Elizabeth 

Unlocking Influencer Marketing: A Conversation with Adam Rivietz of #PaidIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Rivietz, CSO and Co-Founder of #Paid, a platform revolutionizing influencer marketing by connecting brands with vetted creators. Adam shares how influencer marketing has evolved, the top challenges brands face, and how to approach creator partnerships more strategically.Navigating the Influencer Marketing LandscapeAdam opens the episode by reflecting on his personal journey, including how he overcame a fear of public speaking through stand-up comedy. This experience, he explains, mirrors the importance of authenticity—a key component in successful influencer marketing. Adam emphasizes that storytelling and genuine experiences resonate deeply, both on stage and in branded content.He goes on to describe the early skepticism brands had toward influencer marketing in 2014, and how platforms like #Paid have helped shift that perception. Today, brands recognize the value of creator-driven campaigns that feel native and personal. Adam discusses how declining organic reach, the rising cost of ads, and content fatigue are major challenges marketers face.#Paid addresses these issues by connecting brands with vetted creators who deliver authentic content and better engagement. The platform also enables creator licensing, allowing brands to run ads through influencers' accounts—boosting trust and conversion rates. Adam notes that enterprise brands and agencies, particularly those with mature digital strategies, benefit most from using #Paid.About Adam Rivietz:Adam Rivietz is the Chief Strategy Officer and Co-Founder of #Paid. He leads the company's strategic direction and is passionate about helping brands scale through authentic creator partnerships.About #Paid:#Paid is a creator marketing platform designed to help enterprise brands and agencies manage influencer campaigns at scale. With a focus on authenticity, #Paid offers tools for creator discovery, campaign execution, and paid media integration.Links Mentioned in this Episode:Adam Rivietz on LinkedIn#Paid Official WebsiteEpisode Highlights:Adam's personal growth journey from public speaking fear to stand-up comedy.The evolution and current state of influencer marketing.How #Paid helps brands overcome content, reach, and advertising challenges.The role of authenticity and creator licensing in successful campaigns.Why enterprise brands and agencies benefit most from #Paid's offerings.ConclusionJosh and Adam highlight a clear truth: authentic, creator-led campaigns are the future of digital marketing. Platforms like #Paid empower brands and agencies to scale these efforts effectively. Whether you're new to influencer marketing or looking to optimize your strategy, building real relationships with creators is the key to driving meaningful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for...

A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip JacksonWhat happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through time capsules—from the monuments of the Westinghouse's World's Fair to NASA's Golden Record floating through space. Through the lens of these cultural artifacts, we explore a provocative thesis: that commerce is culture, and in five thousand years, only brands will survive to tell our story.What We Buy Buys Us BackKey Takeaways:Commerce is culture: What we buy literally buys us back, shaping who we become as individuals and societiesBrands as time capsules: Companies like Westinghouse and Panasonic have created some of history's most comprehensive cultural documents through their time capsule projects, and brands are the most central figures in these critical containersThe psychology of consumption: Repeated exposure through performance marketing mirrors the spreading activation theory that drives curiosity and attitude formationCultural permanence: In an era of synthetic reality and AI, time capsules may represent the last authentic artifacts of human civilizationIn-Show Mentions:More from VISIONS Summit: NYCWestinghouse Time Capsules (1938 & 1968) - World's Fair, Flushing Meadows, QueensTime Capsule location in Flushing Meadows-Corona ParkPanasonic (Matsushita Electric) Time Capsule EXPO '70NASA's Voyager Golden Record ProjectThe "Story of the Westinghouse Time Capsule" bookVoyager Golden Record contents and imagesThe supermarket image on the Voyager Golden RecordAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue.After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them work for any entrepreneur, in any category.While other agencies played the traditional "spend and hope" game, we treated marketing like a science and evolved from TV campaigns to today's digital-first approach that can start with just $100 per day. The core principles remain unchanged, but the tools and platforms have dramatically improved our ability to succeed.In today's episode of the Harvest Growth Podcast, we cover:The highly effective marketing strategy that's launched more than 300 products across every categoryWhy starting small and scaling based on data consistently outperforms massive upfront investmentsWhy the Perfect Launch System works on both traditional and digital platformsEssential productivity strategies to help entrepreneurs manage overwhelm while scalingWant the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.To be a guest on our next podcast, contact us today!   Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

It's Friday and absolutely time for Ep. 24 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill shares the results about a marketing survey regarding both the uses and efficacy of AI in marketing before welcoming his guest, Danny Rosin from Brand Fuel! The two marketing mavens talk about presentation skills salespeople can immediately employ to help them close more business. Afterwards, Bill asks Danny “Five Easy Questions” and they get a bit deep. There are some really good learnings here about balancing life, giving back, and music that moves. Heck, there might even be a surprise round of “Rapid Fire!” A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you're looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!

Zach Wilson, Chief Executive Officer of Waabigwan Mashkiki & White Earth House of Brands, is in studio with guest host Dane DeKrey on Afternoons Live with Tyler Axness to discuss the first few weeks of operation in Moorhead and the upcoming shop in St. Cloud.See omnystudio.com/listener for privacy information.

In this episode of On Brand, Donny discusses various brands and cultural topics, including Zohran Mamdani's big win in NYC's mayoral primary, Meta to Make Smart Glasses, 51% of Gen Z says their college degree was a waste of money, Joey Chestnut returning to Nathan's hot dog eating contest, and more Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam, Joanna, and Zach discuss orange wine phenomenon Gulp Hablo, a brand that has taken New York and other markets by storm over the last few years. What exactly is it about this orange wine from Spain that makes it so popular - the packaging, the size, the flavor profile, the varieties, or something else? Can other producers and brands learn some valuable lessons here? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Joanna is watching: VinePair's Best New BartenderZach is reading: The 10 Most Important Scotch Whiskies of the Last 25 YearsAdam is reading: The Unstoppable Rise of Gulp Hablo, Everyone's Favorite Liter of Orange WineInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

Another 8th place finish beckons, albeit one that inspires more optimism than the last one.Silva and Brands have re-balanced the squad, but after a positive start the season is thrown off-kilter by one of the most harrowing derby moments you could imagine.Re-live it with us. It's what you need.This episode is in association with The Excelsior. Thanks to Sean Ponzini and Gary Lunt for their contributions. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Karmelo Anthony's handler LOSES IT! BRANDS everyone a RACIST after MURDER indictment in INSANE RANT!

Dots Oyebolu's latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success. With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning. Key Takeaways:(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.(30:00) Community-driven spaces like Docebo's customer hub play a key role in customer retention and advocacy.(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.Resources Mentioned:Gaetano Nino DiNardihttps://www.linkedin.com/in/officialg/Pipedrive | LinkedInhttps://www.linkedin.com/company/pipedrive/Outreach | LinkedInhttps://www.linkedin.com/company/outreach-saas/Nextiva | LinkedInhttps://www.linkedin.com/company/nextiva/SEMRushhttps://www.semrush.com/OfficialGaetano.com | Websitehttps://officialgaetano.comDocebo Communityhttps://community.docebo.com/Insightful Links:https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/ https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy https://www.dashly.io/blog/demand-generation-vs-growth-marketing/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

THURSDAY HR 1 Russ tries to convince Ryan to watch or bet on the WNBA. Why do we turn on celebs? Celeb fatigue a real thing? We try to convince Russ to try a shower beer just once.

In this conversation, Gage and Jonas discuss the innovative kitchenware product SAVWA, designed to promote water conservation by capturing and reusing gray water in households. Jonas shares his personal journey of awareness regarding water waste, the challenges faced during product and supply chain development, and the importance of sustainability in the materials design. The conversation also touches on the upcoming Kickstarter campaign for SAVWA, the vision for a future with conscious water usage, and valuable advice for aspiring entrepreneurs. Takeaways:SAVWA aims to raise awareness about water usage in households.The average American household generates 33-40 gallons of gray water daily.Jonas's journey began with a personal need to conserve water.The design process involved multiple prototypes and material considerations.SAVWA's product is designed to be stylish and functional for everyday use.Sustainability is a core focus, with over 75% of materials being recycled.The Kickstarter campaign is crucial for funding the manufacturing process.Changing consumer habits can lead to significant water savings.Listening to feedback and being open to ideas is essential for success.The vision for SAVWA includes expanding to other water conservation solutions. Sound bites:“So I think in total we reached out to 200 companies to talk about the idea and then to really find the process to manufacture it.”“A little bit more than 75% of the product is made from recycled materials.”"It feels good to reuse the water."“We just want to provide fun, cool, stylish solutions which people want to have in their homes and want to use in a positive way.”“Listen to other people and don't have an ego. Just do whatever it takes to make the project and the product successful." Links:Jonas Böck on LinkedIn - https://www.linkedin.com/in/jonas-b%C3%B6ck-8861382b0/SAVWA Kickstarter Campaign - https://www.kickstarter.com/projects/353463312/save-drinking-water-with-SAVWASAVWA - https://www.SAVWA.de/SAVWA on LinkedIn - https://www.linkedin.com/company/SAVWA/SAVWA on Instagram - https://www.instagram.com/SAVWApioneers/?…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 Introduction to SAVWA and Water Conservation06:02 Understanding Water Waste in Households09:01 The Birth of an Idea: Reusing Gray Water11:50 Cultural Perspectives on Water Usage14:47 From Concept to Prototype: The Journey Begins20:42 Navigating Manufacturing Challenges24:46 Design Evolution and Product Development33:15 Sustainable Design and Material Choices36:40 Functional Use Cases for Water Conservation43:50 Kickstarter Launch and Community Engagement49:50 Vision for a Water-Conscious Future52:26 Advice and Insights for Innovators57:16 Innovative Sustainable Products58:43 A Better World: Excitement for the Future

In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates.The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. William shares practical advice on implementing micro-influencer strategies, avoiding common pitfalls, and building long-term influencer relationships that drive authentic engagement.I wonder if your influencer marketing approach is still stuck in the old paradigm? This episode might completely change how you allocate your marketing budget and who you choose to partner with.Time-Stamped Chapters:00:04 Introduction to the micro influencer revolution04:19 Why content quality beats follower count09:36 Spreading budget across multiple creators13:49 Passion promoters vs traditional influencers18:24 Finding influencers in your customer base22:54 Building long-term influencer relationships28:19 Product seeding strategies that actually work33:44 When influencer marketing isn't right for your product38:14 The surprising SEO benefits of influencer marketingGuest Expertise:William Gasner is an eCommerce veteran (since 2008) and founder of Stack Influence, a platform that helps brands connect with and scale micro-influencers. His experience includes selling various products from handmade cutting boards to teeth whitening solutions across multiple marketplaces, giving him unique insight into effective influencer strategies from both sides of the relationship.Key Takeaways:- Social media platforms now prioritise content quality over follower count, making micro-influencers often more valuable than celebrities- Diversifying your influencer budget across many smaller creators yields better results than investing everything in one big name- Your existing customers can be your best influencers—they already have the product and genuine experience with your brand- New product launches are ideal times for influencer marketing as you gain valuable feedback, visibility, and content simultaneously- For marketplace sellers (Amazon, Walmart), influencer-driven external traffic can dramatically improve product ranking algorithmsWant to know more about implementing these strategies for your business? Visit our website for additional resources, guides, and opportunities to connect with our eCommerce community.ResourcesGuest & CompanyWilliam's email - william@stackinfluence.comStack Influence - https://stackinfluence.com/eCommerce Podcast EcosystemeCommerce Cohort signup (free monthly calls for eCommerce entrepreneurs) - https://www.ecommerce-podcast.com/cohortMatt's LinkedIn Profile - https://www.linkedin.com/in/mattedmundson/The eCommerce Podcast Newsletter for show notes and extra insights - https://www.ecommerce-podcast.com/subscribe

On this episode I'm talking about brand loyalty in a hyper personalised AI world with Emily Gray, Founding Partner of Untangld: an international Strategy Studio defining how businesses win.We get into what loyalty really means today, from communities and connection to the risk of over optimised personalisation, and why Emily believes true loyalty is earned through relevance, not reliance.We talk about the impact of AI on brand relationships, how to design for meaning instead of mechanics, and what marketers can learn from the likes of Starbucks, Elf and Rapha. Emily also shares how brand strategy needs to evolve in a world where customer expectations are fluid and attention is scarce.If you're thinking about retention, CRM or how your brand shows up in a world shaped by automation, this one is for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

Who does Genz trust the most? or even the Baby Boomers!?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

06-25-25 - BR - WED - Feng Shui Expert Lists Things To Not Have Near Your Bed - List Of Most Trusted Brands By Generation - How Non Americans Count Time In Their LanguageSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's on TV tonight including a new season of The Bear, the Kardashians think Timothee is a snob, and we play a who dated who Kardashian quiz. Fast Facts, and what brands do each generation trust the most.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Picture Perfect Polish Is Finally Here – And It Was Worth the Wait After 5 months of development, testing, and refining, Picture Perfect Polish is now in stock and shipping. In this episode, I'm walking you through why it took so long to create, what makes it different from other one-step polishes, and why that delay is actually a good thing when it comes to quality. This isn't a private label rebrand. It's a formula built from the ground up—developed alongside a chemist, tested on real-world paint with real tools, and made using high-quality raw materials. I waited through delays because I refused to cut corners. The result is a polish that cuts like a compound, finishes like a polish, doesn't dust, and gives you a flawless result every time. If you're serious about detailing and want to support a brand that does things right, this episode is for you. Picture Perfect Polish https://jimbosdetailing.com/products/one-step-polish Amazon: https://www.amazon.com/dp/B0FF7RL9T5 Burgundy Cut & Finish Pad https://jimbosdetailing.com/products/cut-finish-pad Black Finishing Pad https://jimbosdetailing.com/products/black-finishing-pad What I cover in this episode: Why Picture Perfect Polish took 5 months to develop What the real product creation process looks like behind the scenes Why I don't drop new products every month What makes this polish truly different from anything else out there How to pair it with different pads for different results Thanks for tuning in and supporting Jimbo's Detailing. If you pick up a bottle, let me know what you think and tag me in your results. More videos on how to use it are coming soon.

Today we're going to talk about a service totally free that I've been using for many, many years called Google Alerts, and also tell you my favorite story about it, how I had executives from a big corporation almost bowing to me because they couldn't believe how I knew stuff they didn't know. And it all came from Google Alerts. Screw The Commute Podcast Show Notes Episode 1006 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Google Alerts 02:29 Reputation management, industry trends 04:11 Brands monitoring, content ideas 06:04 Newsjacking Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Amazon Influencer Program - https://screwthecommute.com/1005/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today's modern parent.  I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they're not just reinventing kids' nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they've balanced growth with a clear-eyed commitment to mission-driven impact. Here are a few highlights from our conversation: * How Little Spoon used DTC to unlock deep consumer insights—and turn them into innovation   * The role of education and content in building trust with millennial parents   * Expanding product lines while staying laser-focused on ingredient quality   * Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection   * Their perspective on what it takes to truly grow with your customer, not just sell to them   Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach. For more on Little Spoon, visit:  https://www.littlespoon.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Join Dan Englander and Jared Gibson, co-founder of Outworks, as they dive into the future of B2B marketing and explain why personal branding is the most powerful growth engine for CEOs and founders.Discover why cold outreach is no longer enough, how authentic LinkedIn content can drive long-term trust and authority, and how busy executives can make content creation part of their routine. Jared also shares hands-on tactics for leveraging video and interviews, working smarter with teams, and setting realistic goals for lead generation through personal brands.Timestamps00:00 – Intro & welcoming Jared 01:51 – Jared's background & launching Outworks 06:43 – Why traditional outbound no longer works 12:46 – How content & algorithms have changed on LinkedIn 18:51 – The importance of knowing your Total Addressable Market 23:35 – Making content creation a lifestyle 29:49 – What ROI looks like on LinkedIn 33:50 – Getting clients comfortable on video 35:21 – Using client interviews for content 37:21 – Jared's partner program and new service launchTagsLinks & Resources:Visit: https://salesschema.com

In the first edition of Omni Talk's new monthly series, Chris Walton and Anne Mezzenga team up with AWS's Daniele Stroppa to spotlight the Retail Tech Startup of the Month—and the inaugural winner is Botify. Learn how Botify helps brands improve discoverability across both traditional and generative search engines by going beyond SEO to optimize content visibility for bots and agents. Discover why Botify's approach is a big win for brands navigating the evolving consumer search landscape, and how it also helps reduce operational costs. Key moments from the interview: 00:00 – Intro to new Omni Talk segment with AWS: Retail Tech Startup of the Month 00:33 – Meet Daniele Stroppa, AWS Worldwide Technical Leader for Retail 01:01 – Daniele's role in retail innovation and partner strategy at AWS 02:07 – First award winner revealed: Botify 02:19 – What Botify does: improving brand visibility across search platforms 02:54 – Why visibility in generative search (Perplexity, ChatGPT) matters 03:37 – How Botify goes beyond traditional SEO 04:06 – Analyzing bot and agent behavior on brand websites 04:23 – Helping brands ensure critical content is discoverable 04:41 – Long-term retail implications: revenue, brand recognition, infrastructure cost savings 05:31 – Congrats to Botify and final thoughts on the startup's impact Music by hooksounds.com #retailtech #StartupOfTheMonth #aws #Botify #omnitalkretail #ecommerceseo #generativeai #retailai #discoverability #digitalcommerce Brought to you in partnership with AWS

This list may or may not have been AI generated... Chicago’s best morning radio show now has a podcast! Don’t forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Kenzie are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.

Arnold Schwarzenegger talks about is son Patrick's EX Miley Cyrus. Also a development in the Baldoni/Lively Trial and what are the most trusted Brands, by Generation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Is The Untold Wedding Story? | What Brings You Joy? | Make Sure Your Dentist Is Real | The Most Trusted Brands By Generation | Big Don Mic Drop

06-25-25 - BR - WED - Feng Shui Expert Lists Things To Not Have Near Your Bed - List Of Most Trusted Brands By Generation - How Non Americans Count Time In Their LanguageSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Titans of Foodservice, host Nick Portillo dives into the proven strategies behind successfully expanding food brands into new markets. Nick unpacks the essential steps brokers take to drive growth, from identifying the right operator profile to building strong distribution networks and leveraging the power of local broker relationships.You'll learn why purposeful sampling, strategic account targeting, and long-term relationship building are critical to gaining traction—and staying there. Nick also explains why growth isn't just about good timing or luck—it's about having a sharp, actionable game plan.TIMESTAMPS00:00 - Intro01:13 - Understanding Market Expansion in Food Service05:39 - Defining Your Ideal Operator Match12:03 - The Importance of Sampling in Food Service Sales13:39 - Growing Your Business in New MarketsRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.com

Here's a stat to kick things off: Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value. And in today's noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone— —it's built through personal content, human connection, and smart systems that scale. Today's guest knows that…

Send us a textIn 2025, the spirits distribution landscape has become increasingly competitive, with traditional powerhouses like RNDC, Breakthru, and Winebow facing new market pressures while brands struggle to secure distribution partnerships in an oversaturated environment. As distributors become more selective about their portfolios, the brands that are successfully breaking through the noise are taking fundamentally different approaches to partnerships and market positioning.In this episode of the Park Street Insider Podcast, Emmett Strack sits down with some of the country's top distributors to uncover how they view the current state of the industry and what brands need to do differently to attract their attention. We'll explore the key conditions driving distributor-supplier collaboration, reveal what successful brands are doing to stand out in this constrained environment, and share practical strategies for maximizing distribution partnerships to drive real growth in today's challenging market.Featured Guests:Melissa Linehan, RNDC Region President – Northeast, Republic National Distributing Company John Oliver, Sr. Director, Business Development, Breakthru Beverage GroupMonique Huston, VP Spirits Portfolio, Winebow Fine Wine + SpiritsMentioned in the Episode:Republic National Distributing CompanyBreakthru Beverage GroupWinebow Fine Wines + SpiritsWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Jared Jennings, the founder of Phantom Brands, to dive into the realities of starting and scaling a successful e-commerce and streetwear business. Discover how Jared transitioned from corporate sales to entrepreneurship, the hard-earned lessons from launching his own clothing brand during the pandemic, and the power of networking in the apparel industry. Jared also reveals the pitfalls he faced—from manufacturing headaches to a major social media hack—and how those tough moments became stepping stones to building a thriving business model now helping professional athletes and influencers establish their own brands. If you're curious about what it really takes to run an e-commerce company, build authentic partnerships, and turn setbacks into growth, this episode is packed with practical advice, candid stories, and entrepreneurial wisdom you won't want to miss. Listen now for actionable insights and inspiration on building your own brand, with real talk about all the challenges, risks, and victories along the way. **Contact Ed Parcaut:** -

Everywhere you look, someone's trying to sell you something—ads, popups, flashy promises. It all starts to blur together, and most of it gets ignored. People aren't looking for more noise; they're craving something that feels real. When a brand tells a story that taps into emotion or makes someone feel seen, that's when things shift. It's not just about what you're selling, it's about how you make people feel while you're doing it. Owen Garitty is a filmmaker and creative director who runs FPW Media in Springfield, Oregon. He works with companies of all sizes to shape emotionally driven brand stories through film, content, and design. His approach centers on making marketing feel human—connecting with audiences by tapping into their real motivations and fears. Owen shares how powerful storytelling can stop people mid-scroll and build trust fast. He emphasizes keeping brand narratives honest, sharp, and emotionally tuned to what audiences care about. Stay tuned! Resources: FPW Media | We make the impossible possible on a daily basis for our incredible clients! Entrepreneur, Creative Director, Filmmaker | Meet Owen Garitty. Follow Owen Garitty on Facebook Connect with Owen Garitty on LinkedIn

When Ghost co-founders Dan Lourenco and Ryan Hughes launched their fitness and lifestyle brand in 2016, they weren't chasing headlines or quick exits. They were trying to build a company that felt like a movement.  From the outset, Ghost resonated with a younger, influencer-savvy audience drawn to its bold, candy- and snack-inspired fitness supplements – flavors like Warhead and Sour Patch Kids brought a nostalgic twist to recovery powders and wellness products. Building on this momentum, the brand expanded into energy and hydration beverages, achieving broad distribution across major U.S. and international retailers while cultivating a strong direct-to-consumer presence. In a significant endorsement of its growth and potential, Keurig Dr Pepper acquired a 60% stake in the company for $990 million in October, with plans to purchase the remaining 40% by 2028. So how did a company that deliberately avoided a traditional marketing playbook become a household name in sports nutrition and energy? In a candid conversation, Dan pulls back the curtain on Ghost's rise — from behind-the-scenes YouTube videos to blockbuster licensing deals and national shelf space. He explains why authenticity remains the brand's North Star — and why, for Ghost, that goes beyond simply being founder-led. Dan also reflects on the personal journey behind the business: how stepping away from social media helped him regain focus, and what scaling a brand taught him about leadership, growth, and staying grounded. Show notes: 0:25: Dan Lourenco, Co-Founder & CEO, Ghost – Dan talks about Ghost's mission to become a “100-year brand” built on authenticity, innovation, and community, and how, despite selling a majority stake to Keurig Dr Pepper (KDP), Ghost has retained its founder-led identity. He also discusses why the brand's growth has been rooted in transparency rather than traditional marketing, how differentiation lies in purposeful innovation, and why the company approaches licensing more selectively than in the past. Dan explains how Ghost's expansion into functional beverages was driven by organic customer behavior, and why he emphasizes staying nimble, preserving brand values, and maintaining a startup mindset. He also reflects on the challenges of founder wellness, learning to balance personal fulfillment with leadership, stepping back from personal social media and how he advises entrepreneurs to focus on what truly matters. Brands in this episode: Ghost, Warheads, Sour Patch Kids, Skittles, Cinnabon

We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch. [What we smell like today: WA:IT Botanicals Aka, Chris Collins Savant Manhattan Cherry]

Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) has undergone a carefully executed, multi-year transformation—starting with a strategic review and evolving into a focused effort to deliver long-term shareholder value.President & CEO Gord Davey discusses the key decisions behind the company's shift toward a retention-driven culture, expanded distribution, and strategic moves that have helped de-risk the business. He also highlights flagship products like Dream Water® and LivRelief™, and explains why the company is now well-positioned for growth and scale.Discover how Delivra Health Brands transitioned from being a highly regulated cannabis company to a health and wellness company in the full interview.Explore Delivra Health Brands' range of clinically proven wellness products: https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/bItAnot4j5Q?si=Hu9dkm8WvC6p_xKE  And follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

Customer Experience as the Ultimate Global Differentiator  Shep interviews Katherine Melchior Ray, a professor at UC Berkeley, brand expert, and author. She talks about her book Brand Global, Adapt Local, and how brands can build value by understanding and personalizing experiences across different cultures and regions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can cultural differences impact customer service interactions?  What role does personalization play in enhancing the customer experience across different cultures?  Why is it essential to understand local cultural perceptions when building brand value?  How can businesses strike a balance between global brand consistency and local cultural adaptation?  What impact does the country of origin have on storytelling for brands?  Top Takeaways:    Understanding cultural diversity builds brand value. Different countries and cities may host a variety of cultures and nationalities where diverse preferences and customer expectations coexist. By embracing these differences, businesses can tailor customer experiences to fit cultural nuances and serve diverse markets better.   Customer experience is a global differentiator. Brands can no longer rely solely on product quality or price alone. The way brands engage with and serve their customers has a significant impact on their success.   Personalization isn't just for luxury brands. Even small daily purchases, such as a cup of coffee, can be personalized to enhance customer satisfaction. Understanding customer preferences helps brands build confidence and provide a greater value than just the product itself.   Storytelling is an essential part of creating brand value because it shapes how customers perceive a brand's origins, identity, and purpose.   Understanding cultural context is important because what resonates in one region may not be as meaningful or attractive elsewhere. Brands need to strike a balance between having a consistent global message and being flexible in the experience they create to adapt to different markets' perceptions.  Trust and brand loyalty are strengthened when businesses prioritize understanding their customers' cultural backgrounds and nuances. This communicates to the customer that they are valued as individuals, not just as transactions.   Cultural dynamics evolve, so it is essential for brands to continually learn from diverse international markets and keep up with customer preferences.   Plus, Katherine shares some interesting nuances in customer interactions from countries such as Japan, Singapore, Italy, France, the United Kingdom, and more. Tune in!  Quote:   "The skills we learn to work across explicitly different cultures are the skills that we can use to embrace diversity in our own country."  About:    Katherine Melchior Ray, an educator at UC Berkeley Haas School of Business, brand expert, and co-author of Brand Global, Adapt Local: How to Build Brand Value Across Cultures. She has worked with some of the world's biggest brands, including Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, Shiseido, and Babbel.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

We often talk about strategy, technology, and profit as the engines of success. And in times of rapid change and uncertainty, it's easy to double down on those levers. But what if we're missing the most important one?In this episode of the Happiness Squad Podcast, Niren Chaudhary, former CEO of Panera Brands, joins Ashish Kothari to share a leadership philosophy rooted in something many leaders overlook: love and care for people. Because at the end of the day, companies aren't machines, they're human systems. And when we treat people like family, they show up with heart, commitment, and a desire to go above and beyond.Niren reflects on lessons from decades at Tata, Yum! Brands, and Panera, breaking down how to build cultures where values are lived, not laminated, and how leaders can turn care for people into a competitive advantage. He also opens up about how the loss of his daughter Aisha Chaudhary profoundly reshaped how he sees leadership, success, and the legacy we leave behind.What you'll also learn in this episode:• Why business is fundamentally a human-to-human experience• The leadership model that starts with love and leads to profit• How to hire for attitude and train for skill• Why success begins with the right people, doing the right things, the right way• The butterfly effect of investing in your people• Why resilience, curiosity, and generosity are non-negotiables in business and lifeThis conversation is a reminder that in business and in life, what matters most is how we show up for one another.Tune into the full episode to hear Niren's powerful stories and practical wisdom on what it really means to lead with love.Resources:• Smile A Lot by Thich Nhat Hanh: https://www.awakin.org/v2/read/view.php?tid=168 • The Sky is Pink (Aisha Chaudhary): https://youtu.be/OnBN5b48HBc?si=_FcybEn8N_yhatF9 • Black Sunshine Baby (Aisha Chaudhary): https://youtu.be/Hkf7n7m_KgY?si=THIQQMkGNUE3_-9c • The Power of Well-being at Work by Jan-Emmanuel De Neve: https://www.youtube.com/watch?v=K4OWg12Xl5E • CORE Meditation: https://get.hyperice.com/core Books:• My Little Epiphanies by Aisha Chaudhary: https://a.co/d/2E4vtQx • Man's Search for Meaning by Viktor Frankl: https://a.co/d/2CvRJSu • How Will You Measure Your Life by Clay Chistensen: https://a.co/d/jkZPwb5 • Hardwired for Happiness by Ashish Kothari: https://a.co/d/gML83VJ

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

Happy fifth!! On this special edition of "Axelbank Reports History and Today," we are thrilled to chat with HW Brands to celebrate this show's fifth anniversary. Over the last five years, we have published 180 episodes and profiled books and authors of many stripes. We have done our best to make history relevant to today, and to give our listeners the information they need to get along in their communities and to make informed decisions about protecting American democracy. Thank you for being along for the ride! Professor Brands joined us to celebrate and to talk about his career in history. He is writing his 31st book - on George Washington, to be titled "American Patriarch" and released in 2026 - and publishes a Substack multiple times a week called, "A User's Guide to History."HW Brands' substack can be found at https://hwbrands.substack.com/Support our show and Reach out and Read of Tampa Bay at https://patreon.com/axelbankhistoryAxelbankHistory.com is designed by https://www.ellieclairedesigns.com/Axelbank Reports History and Today" can be found on social media at https://twitter.com/axelbankhistoryhttps://instagram.com/axelbankhistoryhttps://facebook.com/axelbankhistory

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he's gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness02:00 - Prediction #1: TikTok will not be banned03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs03:26 - Prediction #3: Ozempic becomes more socially acceptable04:00 - Prediction #4: Brands will pivot to right-of-center04:50 - Prediction #5: More platforms will gain influence05:14 - Prediction #6: 40-year-old influencers continue to rise06:10 - Prediction #7: Less influencer trips, more IRL events06:45 - Prediction #8: More people want to be influencers07:38 - Prediction #9: “Going live” / IG Live becoming more popular07:54 - Prediction #10: Changing of the guard in the creator sphere08:25 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.