Podcasts about brands

This week, in honor of National Cookie Day, we look at the vocabulary split between British and American English, including the differences between a cookie and a biscuit, and the two meanings of "pudding." Then, we look at anthimeria, the advertising trend of turning one part of speech into another, as in the slogan "Together makes progress."The anthimeria segment was by Ben Yagoda,whose books include "Gobsmacked! The British Invasion of American English" and the novel "Alias O. Henry." His podcast is "The Lives They're Living."

On today's episode we discuss some tips for cold-weather kayak fishing, we take an in-depth look and compare 4 of the biggest names in braided line, and more!

Something's been quietly building in the background for years now.And now it's undeniable.We're entering a new era of thought leadership.One where integrity, generosity, and presence replace the outdated bro-marketing, hustle-at-all-costs mentality.I believe 2026 will be the year of feminine leadership.Not in a gendered sense… but in energy, presence, and embodied leadership.

Brands aren't selling to your brain, they're selling to your biases. In this eye-opening episode, Kelly Siegel sits down with behavioral science strategist and author MichaelAaron Flicker to break down how billion-dollar brands influence your choices without you even realizing it. From why expensive products “feel” better… to why Spotify Wrapped is viral crack… to how Red Bull, Starbucks, Apple, and Kraft hack your psychology, this conversation exposes the real science behind persuasion, pricing, attention, and loyalty. MichaelAaron also reveals how small businesses can use these same tools ethically to grow without massive budgets. If you're a founder, leader, marketer, or creator, this is a must-listen masterclass on human behavior and the hidden forces shaping your decisions. Key Takeaways

This episode explores the evolution of AI and Marketing and how today's tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algorithms shape discovery and why TikTok, Instagram, and YouTube Shorts are rewriting the rules.We also look at how Reddit serves as a powerful early signal for emerging trends. Brands can use these insights to guide AI enabled Market Research, messaging, and product development.The conversation highlights how Sora, HeyGen, and agentic AI tools reduce complex tasks from hours to minutes. We also break down the importance of structured processes, documentation, and data readiness. AI needs context to deliver results. Without a clean foundation, scale becomes impossible.We also explore why marketers must experiment. Organic social content works as an R&D lab. Most posts will fail. A few will break through. Those insights can fuel bigger strategies across paid advertising, blogs, video, and email.This episode is a guide for marketers who want clear steps to stay ahead in an AI-driven world.

Did you know there's MAGIC in your Meditation Practice? Say Goodbye to Anxiety and Hello to More Peace & More Prosperity! Here Are the 5 Secrets on How to Unleash Your Meditation Magic https://womensmeditationnetwork.com/5secrets Hey, it's Katie and I want to welcome you to this special bonus episode. It'll be here for you completely ad-free for the next week so you can get a feel of what it's like to be a PREMIUM member. If you'd like an easy ad-free experience for all of our podcasts - that's over 200 episodes each month, then JOIN PREMIUM today at https://WomensMeditationNetwork.com/premium Join our Premium Sleep for Women Channel on Apple Podcasts and get ALL 5 of our Sleep podcasts completely ad-free! Join Premium now on Apple here --> https://bit.ly/sleepforwomen Join our Premium Meditation for Kids Channel on Apple Podcasts and get ALL 5 of our Kids podcasts completely ad-free! Join Premium now on Apple here → https://bit.ly/meditationforkidsapple I'm so glad you're taking the time to be with us today. My team and I are dedicated to making sure you have all the meditations you need throughout all the seasons of your life.  If there's a meditation you desire, but can't find, email us at hello@womensmeditationnetwork.com to make a request. We'd love to create what you want!  Namaste, Beautiful,

Hoe Ophelia van Ophelia Lingerie een subtiel imperium bouwdeJe kent ze wel, de ondernemers die niet roepen, maar tóch iedereen meekrijgen.Dat is Ophelia, founder van Ophelia Lingerie: een brand dat zachtheid, authenticiteit en female power uitstraalt zonder één decibel te veel.

Can entertainment concepts win in a tight real estate market?The kids' entertainment world is exploding, and in this episode of Retail Retold, host Chris Ressa dives straight into the center of that momentum with Melissa Tinsley, Director of Real Estate at Unleashed Brands. Melissa pulls back the curtain on the powerhouse portfolio behind Urban Air, Sylvan Learning, The Little Gym, and Water Wings, revealing how Unleashed is rapidly shaping the future of experiential retail.She shares why she left Tropical Smoothie Café after eight years to tackle the high-stakes, high-complexity world of big-box entertainment real estate—where ceiling heights, engineering gymnastics, waivers, zoning battles, and multimillion-dollar buildout decisions turn every Urban Air deal into an adrenaline-fueled puzzle.Melissa breaks down Urban Air's evolution from trampoline park to full-scale adventure park, how that shift has changed the competitive landscape, and why the brand is aggressively expanding across the West Coast, East Coast, and major suburban hubs.She also explains why Urban Air is becoming a go-to solution for vacant big boxes—drawing families, driving cross-shopping, and creating the kind of sticky traffic landlords crave.Packed with candid insights on franchisee growth, site criteria, and real estate challenges, this episode gives a powerful look at how Unleashed Brands is building the next generation of family-focused retail experiences.What You'll Hear:The inside story on how Urban Air is rewriting the rules of kids' entertainmentWhy “trampoline parks” are over—and adventure parks are the new category killerThe gritty realities of big-box real estate: ceiling hurdles, digging pits, raising roofsHow Unleashed Brands is turning dead anchors into high-performing family magnetsThe markets where Urban Air is going all-in—from California to the NortheastWhy franchisees with serious capital are chasing adventure park dealsWhat most landlords still misunderstand about Urban AirThe dealmaking mindset that gets complex entertainment leases signed—fastChapters00:00 – Meet Melissa TinsleyMelissa shares her background and move to Unleashed Brands.01:26 – Inside the Unleashed Brands PortfolioHow Urban Air, Sylvan, The Little Gym, and Water Wings fit together.03:16 – The Reality of Big-Box Entertainment DealsCeiling heights, engineering challenges, waivers, and zoning.04:55 – From Trampoline Park to Adventure ParkHow Urban Air is evolving and outpacing competitors.07:28 – Franchise Growth + Who's InvestingThe types of franchisees fueling expansion across the country.09:31 – Markets on FireWhere Urban Air is growing fastest—especially CA, NY, and NJ.11:13 – Filling Big Box VacanciesWhy Urban Air is becoming a prime replacement for dark anchors.12:18 – What Landlords Need to KnowCo-tenant reactions, parking concerns, and why Urban Air drives powerful family traffic.

Neil Twa reveals how he builds 7–8 figure “virtual real estate” brands using AI, data, SOPs, and operator development—plus his path from IBM to e-commerce.In this episode of RealDealChat, Jack Hoss sits down with Neil Twa, co-founder of Voltage DM, who breaks down how he uses AI, massive data sets, and a refined operator training system to build, scale, and exit profitable “virtual real estate” brands.Neil shares his journey from IBM's early machine-learning projects to building Amazon brands doing $5M/month and helping entrepreneurs create e-commerce assets similar to multifamily portfolios. He explains how he selects products using 12 years of data, why operator mindset determines whether a business grows or stalls, and how he builds brands designed to be acquired within 3–5 years.If you're interested in business scaling, e-commerce, AI, or building assets that run without you—this episode is packed with insights.What You'll LearnHow Neil went from IBM to building brands doing $60M+/yearWhy he treats e-commerce like “virtual real estate”How he uses 12 years of Amazon data to green-light productsThe danger of operator limitations between $1M–$10MHow to scale brands with SOPs, AI, and trained operatorsWhat the 2020 supply-chain shock taught his companiesWhy some students succeed and others failHow he partners with vetted operators to build & buy companiesHow Patriot Growth Capital helps fund veteran-led e-com exits

This episode of the Debtwired podcast explores the swift collapse of auto parts company First Brands Group into Chapter 11, the overlooked warning signs on Wall Street, and the high-stakes legal and financial battles now unfolding.Featuring insights from Debtwire's head of research Tim Hynes, reporter Kunyi Yang, global head of legal analysis, Sara Tapinikes, and court team editor Taylor Harrison, the discussion breaks down what's at stake for secured lenders, unsecured creditors, and trade claim holders as the case navigates a protracted and fiercely contested restructuring.The episode also delves into the potential for substantive consolidation—a move that could significantly reshape recoveries across creditor classes.

From Elf on a Shelf and advent calendars to the business of seeing the whole family in such a short period… Christmas can be stressful, and it can be super overwhelming, especially for us parents.Santa doesn't do organising for us, which means the holiday season is often wrought with so much pressure to get everything right, and so often we put that pressure on ourselves.So in this bucket emptying episode, I'm going to share five top tips to help you manage the upcoming festive season, which you can start using right now to make your holiday planning easier, stress free and successful!So pour yourself a cuppa, find a comfy seat, and enjoy the conversation…Highlights from this episode:01:03 - The silly season04:19 - Plan ahead08:56 - Be realistic with yourself16:02 - Always have a backup plan18:50 - Don't take things too seriously22:52 - Have the difficult conversations in advance

Most people cranking out content feel like they're on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to “work.” If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about content in a good way.ㅤCheck out Caleb's free 6-hour-and-22-minute YouTube course on how to build your personal brand, grab the companion workbook by dropping your email, and use it to level up before you ever think about hiring a media team.ㅤBest Moments:(00:16) Jay admits he “got the guy” behind some of the biggest personality-led brands because he wants to reverse engineer what actually works for personal brands.(03:00) Caleb explains why copying top creators' insane content routines is like trying to train like the greatest athlete on day one and guarantees you will quit.(04:15) The low-volume, high-effort strategy that grew Caleb's YouTube to over 50,000 subscribers from just seven videos by focusing on depth over constant posting.(08:58) Breaking down the Brand Journey Framework so you finally define why you are building a personal brand and what success is supposed to look like.(13:23) A behind-the-scenes example of a video designed with one job only: get talented creatives to DM Caleb so he can place them on client media teams.(16:01) Why views and followers are useful signals but become dangerous distractions when sales, conversions, and cost to acquire a customer are going the wrong way.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Putting main brand items and worshiping before worshiping God..

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, welche drei typischen Fehler dich in der heißen Phase vor Weihnachten bares Geld kosten können – und wie du sie vermeidest. Ich teile meine Learnings aus unzähligen Q4s mit D2C-Brands, gebe dir konkrete Tipps zur Kampagnenplanung und zeige dir, wie du das volle Potenzial aus deinem Onlineshop rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

“May you live in interesting times,” is supposed to be a Chinese mantra. But according to Cambridge University China expert, Christopher Marquis, our current interesting times are actually a curse for businesses seeking stability rather than disorder. Is this, then, a moment for “strategic hibernation” Marquis asks in a provocative Harvard Business Review piece. Yes, he mostly answers. Businesses are indeed frozen by a perfect storm of uncertainty—overhyped AI, tariffs, and climate disasters. And speaking out in these turbulent times, he warns, can carry severe consequences -such as Jack Ma's “cancellation” and the NBA's exile from Chinese TV demonstrated after political missteps. Marquis, author of Mao and Markets, draws on his decade observing Chinese corporate survival tactics to counsel American companies navigating the stormy Trump waters: continue vital work like DEI internally, but avoid publicly poking the political bear. The Prohibition playbook offers a historical model—1920s brewers pivoted to soft drinks using their core bottling capabilities, hibernating their alcohol-making assets until the environment changed. The exception? Brands built on moral values, like Patagonia and Dr. Bronner's, shouldn't go silent—but even they should seek strength in collective action rather than standing alone. Rather than poking the bear, Marquis concludes about our interesting times, become the bear and hibernate. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Get My Brand Masterlist⁠ https://drchristiangonzalez.com/best-brands-form-2-2/ Get Water Guide https://drchristiangonzalez.com/water-pdf-request-form// Episode Description You trust the water bottle label that says "pure" and "natural spring." But a shocking new investigation reveals most brands can't prove it. Dr. Christian Gonzalez reached out to 19 of the biggest bottled water companies with one simple request: show proof your water is tested for PFAS, heavy metals, microplastics, and industrial solvents. The results? Fourteen brands disappeared or flat-out refused to respond. Only FOUR companies could stand behind their claims with real data. This isn't about being picky, it's about protecting your hormones, liver, and nervous system from daily toxic exposure. When you drink contaminated water multiple times a day, you're compounding exposure to chemicals that disrupt your entire system. The hidden toxins lurking in "clean" bottled water: • PFAS (Forever Chemicals) linked to hormonal imbalance, reduced sperm quality, and thyroid disruption • Microplastics found in up to 93% of bottled water globally, leaching endocrine-disrupting phthalates and BPA • Heavy metals like arsenic and lead from contaminated sources or outdated bottling systems • VOCs (Volatile Organic Compounds) including dry cleaning solvents and gasoline additives from industrial runoff • Toxic packaging that makes the bottle itself part of the problem In this episode, Dr. Christian Gonzalez exposes the 2025 Bottled Water Audit and reveals: • The full list of 19 brands tested—and which ones refused to respond • The ONLY 4 bottled water brands that passed with transparency and clean testing • Why major names like Evian, Fiji, Spindrift, and Liquid Death couldn't (or wouldn't) provide proof • The marketing manipulation behind "pure" and "spring" water labels • How to identify truly clean water and protect yourself from daily contamination • The endocrine disruption, liver burden, and nervous system damage caused by chronic water toxin exposure This episode goes beyond hydration. It's about taking back control of what you put in your body every single day, and demanding transparency from an industry built on marketing mystique, notreal science. Timestamps: 0:00 - The Bottled Water Investigation: Who's Really Clean? 1:17 - What Actually Matters When Choosing Water 2:10 - The Hidden Contaminants in Your Water 4:14 - How to Identify Quality Water Brands 5:43 - Investigation Results: 19 Brands Tested 7:41 - Brands to Avoid Due to Lack of Transparency 8:01 - Full Testing Breakdown 9:24 - Complete Lab Analysis 10:22 - Industry-Leading Results 11:19 - The Final Recommendation

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.In this episode of DTC Pod, Martin shares the full playbook for making the leap from DTC to retail. He breaks down how to evaluate which channels make sense, what buyers actually care about (hint: it's not your brand), how to pitch them, and how to choose the right brokerage partner. He also gets into the operational side: how deals are structured, why retail timelines take longer than most founders expect, and what actually drives velocity on shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. When to consider retail (and when you're not ready)2. Independent retail vs. major retailers: where to start3. The old DTC-first playbook vs. the new hybrid approach4. Understanding your consumer and choosing the right retailer5. What buyers actually care about (hint: category growth, not your brand)6. Three ways to reach buyers: cold outreach, inbound, or through a broker7. Why and when to say no to a retailer8. How brokers work: deal structures, retainers vs. commission, red flags9. The 9-12 month timeline from first conversation to shelf10. Merchandising and digital tactics that drive velocity on shelfTimestamps00:00 Martin Forde's background and experience in CPG03:14 Launching and scaling brands into retail04:20 Key lessons from Dr. Squatch retail rollout07:30 Dr. Squatch's early days and pent-up retail demand09:39 Defining “why retail” and evaluating retail opportunities10:38 Understanding independent retail channels and platforms15:14 Retail supply chain basics: MOQs, case packs, and 3PLs17:46 Testing and iterating supply chain through small-scale channels18:56 Leveraging online marketplaces (Faire, Thrive, Bubble)23:33 Deciding when to break into retail; timing and strategy24:44 Comparing DTC-first and direct-to-retail playbooks29:28 Raising capital, prepping for retail, and first retail sale process30:57 How to approach retail buyers and pitch34:03 Different ways to reach retail buyers: direct outreach, inbound, brokerages39:51 Working with brokers: models, deal structures, and choosing a partner50:29 Preparing retail pitch materials and buyer presentations51:39 Identifying category white space and incremental value54:53 Merchandising and digital tactics for retail success57:06 Where to connect with Martin Forde and closing thoughtsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMartin Forde - Co-Founder of Highline BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Joke Of The Week From Raspy McGee | DUGY Lines | IAQT | OttaWHAT? | Stop Sharenting | The Most Trusted Canadian Brands | Brady Tkachuk Is Quite The Optimist 

I sat down with Jaime who is a DBA graduate, mom, and fellow bird mama to talk about her wild journey from selling $400 mini brands to booking $8,000+ clients.We dive into:How she walked away from her 9-5 with zero safety netThe moment she decided to go all-in on her design businessWhat changed in her mindset + process that allowed her to book premium clientsHow she's currently filling her calendar with dream projects (without burning out or posting every day)Jaime's story is the perfect reminder that waiting for the “right time” keeps you stuck and investment creates momentum.If you've been trying to DIY your way to growth and wondering why you're still undercharging, exhausted, or feeling invisible online… this episode will feel like a permission slip and a wake-up call at the same time.Her transformation is the proof.Follow Jaime⁠⁠⁠Join Social Butterfly Club (Marketing Membership For Designers)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brief Collective Design Biz Academy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock Secret Podcast Episodes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share Your Unapologetic Opinion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠

If it's the blackest of all Fridays, then you know it's time for Ep. 46 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares the things he's grateful for from the perspective of a solopreneur before a Promo UPFront REUNION with the one and only, Kirby Hasseman. Without getting into specifics (you'll have to listen), the topics are wide-ranging, insightful, and always have a dash of humor. Plus, there might be a little rapid fire at the end of the podcast. A BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you're ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

On Opinions Matter today our Katie praised what she calls a "very powerful, gripping and impactful" ad that has been launched about the dangers of parents oversharing their kids online... Katie, who has never shared pictures of her children on social media, came to blows with our Jeremy over the ad and over parents oversharing online.Jeremy believes the ad is dramatic and that Katie's approach to kids on social media is dramatic... But Katie had plenty to say to him about the situation and even about his own oversharing.... and chaos ensured live on air!!!But who do you agree with???Listen back here now:

De seneste fem år har Alm. Brand været gennem en omfattende transformation med både frasalg og markante opkøb. Nu står selskabet overfor det næste vækstkapitel, der skal være med til at udfolde Alm. Brands potentiale og ikke mindst skabe værdi for aktionærerne. I denne særudgave af Millionærklubben bliver du forhåbentlig meget klogere på forsikringsbranchen, hvordan teknologi kan gøre en forskel for både kunder og selskaber og Alm. Brands nye strategi. Finansdirektør i Alm. Brand Andreas Ruben Madsen fortæller historien. Vært: Adam Geil See omnystudio.com/listener for privacy information.

Beauty products are full of bold promises: "anti-ageing," "chemical-free," "eco-friendly." But how many of these cosmetic claims actually hold up? In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, chats with cosmetic claims expert Dr Theresa Callaghan about the risks of misleading marketing, greenwashing, and how brands can build trust with honest, compliant claims. If you want to create a beauty brand that's credible, ethical and future-proof, this is an episode you won't want to miss.   Check out Theresa's books:  Help! I'm Covered in Adjectives (second edition) Oh! Cosmetic Claims: A Poet's Lament – all available via Formula Botanica's Amazon storefront* * Full affiliate disclosure: The links to books in this description are affiliate links. This means that if you click a link and make a purchase, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe in. As an Amazon Associate, we earn from qualifying purchases.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

When you think of some of America's most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there's one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience. Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline. Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that's faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. ---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'more. Show notes: 0:25: Rotten Roaches. The BevNET Bowls. Cloying & Fibrous. Who's Eating This Stuff? S'More, Please. – Jacqui explains why there is a bright red "biohazard" bag on her desk and the hosts joke about modern marketing tactics. They pivot to a preview of the upcoming NOSH Live, BevNET Live and  Brewbound Live events, highlighting opportunities for founders to meet retailers, investors, and strategic partners. They sample PepsiCo's newly launched Pepsi Prebiotic – a lower-calorie, stevia-sweetened soda that comes in classic cola and cherry vanilla flavors – and opine on the minimalist white cans and whether Pepsi has clearly communicated the benefits. The hosts then discuss JUST Meat's newly launched plant-based pulled chicken, which is now available in four flavors at 3,000 Walmart stores, which sparks a debate about whether mainstream shoppers truly want meat analogs, and how clean-label concerns are shaping the category. Shifting gears, Ray highlights news that BeatBox Beverages – the colorful, party-forward, wine-based cocktail brand – is rumored to be an acquisition target by AB InBev in a deal reportedly worth around $700 million. Ray introduces Primal Sweets' protein marshmallows, which contain 25 grams of protein per bag and no sugar, and Albero D'oro cocktail cherries, before Jacqui presents Flour + Water's artisanal pasta, and Mike praises Hiyo's new pineapple coconut "social tonic." Brands in this episode: Rotten Candy, Oh So Easy, Keya's, Oddball, Pepsi, Poppi, Nixie, Just Meat, Beyond Meat, BeatBox, Primal Sweets, Flour + Water, Albero D'oro, Hiyo, Poppi

This week I'm welcoming back one of my favourite guests, Neely Khan, founder of the storytelling agency Artwork Creative. This is her second time joining me in less than six months - and there's a good reason for that. Neely is at the forefront of one of the most important shifts we're seeing in vacation rental marketing: the rise of AI-powered search. If you're still trying to wrap your head around terms like SEO, GEO, and AEO, you're not alone. But understanding these isn't optional anymore - it's essential if you want your business to remain visible and relevant in today's evolving digital landscape. Neely breaks things down beautifully. We talk about the difference between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and how Answer Engine Optimization (AEO) fits into the mix. More importantly, she shares how vacation rental professionals can start optimizing their content for AI-driven platforms like ChatGPT, Perplexity, and Microsoft Copilot - without losing the soul of their brand. ________________________________________________________________________________________________________

“You know it's the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it's incredibly integral to, initially, to survival, let alone to emotion. You know, if you could wrap important news in memorable melodies, then people were going to be less likely to die back in the day. So, I think there's a part of that within all of us. So yeah, I think you can speak very little of the same language but still be connected instantaneously through music. I guess that's what my travels have taught me.” – Luke MoseleyThis episode's guests are a pair of composers and producers who launched creative music agency Hear Me Out because of their frustration with how the traditional agency model removed the musicians from the decision makers. Hear Me Out is now unlocking value for brands with a tool that's been used for decades but is hugely underutilised today – and that tool is sound.Their names are George Holliday and Luke Moseley, and we'll be diving into how sound shapes emotion, memory, and connection from music to business. We'll also hear from them how taking risks, following curiosity, and listening deeply have guided their creative journey. Get ready for a fascinating conversation about the power of sound!As always, if you have questions for my guests, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:01) - Musicians' Early Sound Influences and JourneysOur conversation begins with George and Luke's early memories of sound, and the influences that led them to a career in audio branding. “There was always a piano in the house in all of my family,” George recounts, “with all my family, and we always used to gather around and just sing badly, whether it be at Christmastime or just the weekend.” They share their musical journey, literally in Geroge's case as he toured Europe by bus, and Luke likewise recalls his early days as an indie musician on the road. “Mine was just going to places to play shows,” Luke explains. “I always just traveled with my longboard skateboard duct-taped to the outside of my guitar case.”(0:08:57) - The Power of Music in CommunicationLuke and George share what their early experiences taught them about music's power to transcend borders and even language. “You can speak very little of the same language,” Luke says, “but still be connected pretty instantaneously through music. I guess this is what my travels have taught me.” George adds his thoughts about the different cultural directions music has evolved in, and what they have in common. “I think that's why we always, as a species,” he notes, “come back to percussive elements, more so than we come back to melodic elements. I think there's some kind of group feeling about that as well. There's a togetherness with percussion that really makes it work.”(0:14:20) - Creating Music for Brands With PurposeAs the first half of our discussion concludes, George and Luke explain what inspired them as musicians to found their sonic branding agency...

In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You'll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.===============================

In this episode we are joined by Jesse Redmond to discuss current market sentiment, most common mistakes retail investors make and where we are in cannabis and AI markets.Jesse works at LEEF Brands, co-hosts the Higher Exchanges Podcast and is a former hedge fund manager AND dispensary owner.Thanks to Jesse for a very fun chat!Connect with Jesse:Twitter - https://x.com/jesseredmondHigher Exchanges Podcast - https://x.com/higherexchanges

What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O'Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today's most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it's actually working > Why consistency matters, but context matters more Whether you're leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Way more than a land vacation!

In this conversation, Jasen Urena and Ted Robb tell us how New Barn became part of the NestFresh family, and how the two brands are helping each other scale their positive impact. From New Barn's long journey toward becoming Regenerative Organic Certified, to NestFesh's 30+ years of being early adopters of certifications like Non-GMO Verified, Certified Humane, and Humanely Hatched, both brands love to push the industry forward. The conversation touches on the importance of supporting family farms, protecting animal welfare, and making the world better for future generations. Jasen and Ted wrap up by sharing what's next for the brands, their favorite ways to eat their products, and their definitions of a better world.Takeaways:The innovations NestFresh has made over it's 30+ years in business.Why New Barn decided to join the NestFresh family.How outside investment means small family farms are getting left behind.Humanely Hatched is sparing millions and millions of male baby chicks.New Barn's path to becoming Regenerative Organic Certified.The importance of continuous improvement for the whole supply chain.The need for innovation and focus to scale efficiently.How teams believing in their purpose is crucial for impactful initiatives.How both brands strive to keep being the first to take big impact steps.Sound bites:“A lot of these things that we've done over the years, we were always told it's not gonna work. But we believed in the concepts.”“It's actually really fun to make money, but it's only because then you can start thinking about all the things that you can do with it.”“There was a point where we had over 20 SKUs. We're 5 SKUs now and I feel like our business is far better than it was before.”“Continuous improvement is the new North Star because it's so valuable to everybody in the chain.”“We're gonna grow regenerative organic acreage under the New Barn brand for almonds, know, almonds, coconut and eggs. And that will lead to a real impact on our environment for future generations.”“We're gonna make an impact by sparing millions and millions of male baby chicks.”“Our NestFresh brand portfolio is going to be 100% Humanely Hatched by 2027.”“We gotta stay true to our core beliefs, we gotta stay true to our core purpose. And we innovate within that realm.”Links:NestFresh - https://nestfresh.com/Jasen Urena on LinkedIn - https://www.linkedin.com/in/jasen-urena-27179013/NestFresh on LinkedIn - https://www.linkedin.com/company/nestfresheggs/NestFresh on Facebook - https://www.facebook.com/NestFreshEggsNestFresh on Instagram - https://www.instagram.com/nestfresheggs/NestFresh on YouTube - https://www.youtube.com/user/NestFreshEggsNestFresh on TikTok - https://www.tiktok.com/…New Barn - https://www.newbarnorganics.com/New Barn on LinkedIn - https://www.linkedin.com/company/newbarnorganicsNew Barn on Facebook - https://www.facebook.com/newbarnorganicsNew Barn on Instagram - https://www.instagram.com/newbarnorganicsNew Barn on Pinterest - https://www.pinterest.com/newbarnorganics/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Bell, Managing Director at Mollie's, shares the foundational ideas that shape his approach to building modern hospitality brands in this conversation with our guest experience correspondent, Danica Smith -- from applying critical thinking and experimentation to empowering frontline teams through an inverted-pyramid culture. Drawing on formative experiences and a decade leading operations at citizenM, he explains how assumptions are tested, how failure becomes learning, and why clarity of product and guest-centric design matter most when scaling. Bell also offers a first look at the evolution of Mollie's as it expands from roadside motels into urban, design-led hotels and diners, revealing the principles he believes will define high-performing hospitality in the years ahead.  A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In the latest episode of the Sleeping Barber Podcast, Marc Binkley and Vassilis reflect on their conversation with Jane Ostler Chief Insights officer at Kantar.Marc and Vassilis discuss the challenges brands face in a rapidly changing environment, particularly focusing on the impact of AI on branding and marketing strategies. They explore the concept of 'sea of sameness' in branding, the importance of distinguishing between trends and strategy, and the unique challenges faced by small brands. The conversation emphasizes the need for strategic clarity and the irrefutable principles of brand growth, regardless of technological advancements.You won't want to miss it!Takeaways:AI can contribute to a sea of sameness in branding.Brands must avoid dullness and strive for uniqueness.Understanding the difference between strategy and tactics is vital.Small brands face unique challenges in acquiring customers.Brand growth principles remain constant despite changing technologies.Trends should not replace core marketing strategies.Strategic clarity is essential for effective marketing execution.Small brands should focus on encouraging customer switching.The market is constantly changing, requiring adaptability.Innovation is crucial for brand differentiation.Chapters00:00 - Introduction to the Podcast and Themes00:55 - The Sea of Sameness and AI's Role08:30 - Trends vs. Strategy in Marketing14:15 - The Unique Challenges of Small Brands19:54 - Core Principles of Brand Growth

Send us a textThe spirits industry has fundamentally changed. While brands once viewed bars as non-negotiable, many of today's most successful brands have achieved success through a targeted approach at retail and e-commerce. Yet the on-premise isn't just surviving, it's evolving into a channel where brands need to be more strategic than ever.On this episode of the Park Street Insider Podcast, we explore why understanding cocktail culture remains essential for achieving brand success. With on-premise sales up 4% year-over-year and venue counts rising as we enter the peak holiday season, the bar world continues to serve as the critical channel ground where consumer trends are born, not just observed.Charlotte Voisey, Executive Director at Tales of the Cocktail and former Global Head of Ambassadors at William Grant & Sons, reveals how the most significant shifts in cocktail culture took root and why direct dialogue with bartenders delivers strategic intelligence that shapes smarter brand decisions. Then Overproof's Chief Analytics Officer Ed Dobbles breaks down exactly what's winning in the 2025 on-premise: which cocktails dominate menus, what flavors consumers crave, and why emerging brands have a unique advantage right now.Featured Guests:Charlotte Voisey, Executive Director, Tales of the Cocktail FoundationEd Dobbles, Chief Analytics Officer, OverproofMentioned in this episode:William Grant & SonsOverproofWatch on YouTube: The Evolution of Cocktail Trends in the Last 25 YearsCocktail Trends: How Bar Menus are ChangingWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Cloetta may be Northern Europe's leading confectionery company, but behind the colorful shelves and iconic classics lies one of the most complex challenges in FMCG: building brands for anyone, anytime, anywhere.  In this episode, we sit down with Thomas Biesterfeldt, Global CMO at Cloetta, to explore what it really means to market a category with almost 100% penetration, where reach, emotion, and real-life occasions all collide.  Tune in to learn:  How Cloetta thinks about reach, working media and Marketing NET in a world where attention is fragmenting The role of creators in connecting products to moments, from everyday treats to seasonal and cultural occasions The thinking behind Powered by Joy and the surprising insights from Cloetta's Joy Report  An inside look at how one of Europe's most beloved FMCG companies blends scale, emotion and cultural relevance in a category that never sits still. 

For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day.And while Black Friday and Cyber Monday (BFCM) are still the biggest shopping days of the year, the strategies driving them are shifting beneath retailers' feet as brands try to keep up with the rapidly evolving consumer habits fueled by technological advancements.In this episode, we sit down with Jamie Domenici, CMO of Klaviyo, a marketing platform for e-commerce businesses, to dive into the evolving consumer psyche, explaining how customers are moving beyond just chasing discounts. She details the immediate, massive impact of agentic AI on consumer habits, forcing brands to be quicker, smarter and more adaptable than ever before. Domenici outlines how businesses must shift their focus from single-transaction sales to building deep, lasting customer relationships through personalization tactics and make an effort to gain a deep understanding of what truly drives purchase decisions in the new era of retail.The key takeawaysAI is transforming the shopping experience, making it more personalized and efficient.Consumers are spending earlier this holiday season, indicating a shift in shopping habits.Based on consumer behavior, brands are moving away from deep discounts and focusing on building customer loyalty.Brands must capture every interaction with customers to enhance their shopping experience.The pandemic significantly accelerated the shift toward digital shopping and consumer engagement.Creative marketing and brand identity remain crucial in a world increasingly driven by AI.Consumers are spending more time on product views, demonstrating a focus on purchase consideration before the final transaction.The future of retail will be shaped by how well brands adapt to AI and consumer expectations. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today's episode we tackle a ton of different topics, from budget crankbait rods, to battling wind in a kayak, to how to fish areas with a ton of leaves in the water in the fall, replica mounts, fishing electronic brands, texas rigs vs jigs, and more!

Why Brands Should Stop Avoiding News with Jack MarshallBrands have long shied away from advertising in news, fearing controversy or association with “negative” stories; but that hesitation is costing them results. This week, Mike Shields talks with Jack Marshall, Head of News at DoubleVerify, about why avoiding news is a missed opportunity and how advertisers can take a smarter, more nuanced approach to brand safety and suitability.Jack shares insights from DV's research, which shows that news content drives 16% more engagement than non-news media, and explains how AI-driven tools are helping advertisers target responsibly while supporting trusted journalism. The conversation covers the shifting perceptions of news advertising, AI's role in brand safety, and why authentic reporting may soon stand out as the antidote to AI-generated “slop.” Highlights:

Hyper-targeting is paying more to ignore your future customers. That's the reality most brands face today. They've optimized themselves into tiny corners while competitors copy each other into oblivion. That's just one tip of many in this week's episode.Elena, Angela, and Rob tackle why marketing feels so bland and how to fix it. They share 10 research-backed strategies to stand out in 2026, from expanding your audience to investing in underpriced media. Plus, hear which brands broke through the noise this year and what marketers can learn from their bold moves.Topics covered: [01:00] Why brand conformity is killing differentiation[05:00] Building AI agent teams for creative breakthrough[11:00] The 60/40 rule for brand vs performance spend[14:00] Hunt for underpriced media to boost efficiency[16:00] Why emotional campaigns outperform rational ones[21:00] Brands that stood out in 2025  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Brand Strategy Insider Article: https://brandingstrategyinsider.com/competing-on-sameness-the-marketing-mistake-of-our-times/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Andrew Maff, founder and CEO of BlueTuskr. Andrew has worked inside ecommerce brands and now leads a team that supports them across ads, SEO, Amazon strategy, and more.Eitan and Andrew talk about why relying on one sales channel, especially Amazon, can put a brand at risk. Andrew explains how to diversify in small steps, how to test demand before building a full website, and how to use SEO to bring in traffic that Amazon rewards.They also get into rising ad costs, how real shoppers move across platforms, and why a top down view of performance makes more sense than chasing ROAS in each channel.Andrew closes with advice for Q4 and beyond. He shares how to keep new customers engaged in the new year without pushing constant discounts.A simple and clear conversation about building a more stable ecommerce business.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Andrew Maff, Founder at BlueTuskrAndrew Maff's LinkedIn | BlueTuskrWatch the full Youtube video here:https://youtu.be/j0eAcX4lsi4Takeaways:Diversification is essential for e-commerce brands.Brands should not rely solely on Amazon for sales.Understanding your customer acquisition channels is crucial.SEO can significantly enhance DTC and Amazon performance.Bootstrapping your DTC strategy can save costs.Providing value to customers is key for retention.Video marketing is effective for engaging younger audiences.

EP 161. What's really weighing on moms today, and how can brands meaningfully support them instead of adding to the noise? In this episode, Sarah talks with Alyssa Wolff, founder of Unbusy and mom of five, about the invisible mental load moms carry, the emotional and practical pressures they're juggling, and what marketers can overlook. We unpack why convenience and customization matter, what messaging actually resonates, and how brands can build deeper trust with women who are stretched thin. SHOWNOTES BLOG:  https://www.podpage.com/marketing-with-empathy/blog/mental-load-of-moms--how-brands-can-help-with-alyssa-wolff-episode-161/      SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠        WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠     FREE QUIZ: Find Out Which of Sarah's Services Can Help Your Brand in 60-Seconds Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Are the foods in your trolley really Australian owned, and should you be worried about MSG or that 2-kilo overnight weight jump after a salty meal? In this episode of The Nutrition Couch, dietitians Leanne Ward and Susie Burrell unpack how to support Aussie-owned brands, the real story on MSG, and why salt can make the scales jump without you gaining body fat. In this episode, we cover: The Aussie-owned supermarket brands worth supporting Why there are so few 100% Australian-owned and operated food companies on our shelves The big-name Aussie brands Leanne and Susie actually buy, including cereals, dairy, oils, snacks and condiments How Australian ownership, local jobs and higher ingredient standards often translate to better nutritional quality Fun facts about Sanitarium’s not-for-profit structure and SPC as the last remaining Australian-owned fruit and veg processor Smaller state-based dairies and boutique brands to look out for in your local supermarket MSG: what the science says vs what social media says What MSG actually is, how it’s made, and why glutamate naturally occurs in foods like tomatoes, mushrooms and cheese How to spot MSG and other flavour enhancers on labels (621, 635 and friends) Why major health bodies consider MSG safe at normal intakes, and why “Chinese restaurant syndrome” hasn’t held up in blinded trials The real issue: ultra-processed, highly flavoured snacks that drive overeating, especially in kids Common supermarket foods that still contain flavour enhancers, and how to choose plainer, less “more-ish” options instead Product Spotlight: the Moroccan tomato dip Leanne and Susie love A deep dive on Tahini Miri Moroccan Matbucha, a chunky tomato-based dip with 87% tomatoes Why the ingredient list is so impressive compared to most dips in the fridge section How to use it: on veggie sticks, crackers, omelettes, eggs, sourdough or as a salsa-style base for quick meals Why cooked tomato products are a great way to boost lycopene and plant intake, especially during party season Salt, fluid retention and “overnight” weight gain The recommended daily sodium and salt limits for healthy adults, and how much Australians are actually having Why your weight can jump 1–2 kilos after a salty meal or takeaway, even if you’ve been eating well Who genuinely needs to watch salt more closely (e.g. high blood pressure, kidney or fluid issues) and who doesn’t need to stress over a pinch in home cooking Simple label-reading rules: what counts as low, moderate and high sodium per serve Practical ways to cut back on salt without eating bland food, using herbs, spices and smarter product choices How to keep party-season canapés, chips and takeaway in check without feeling deprived Plus How Leanne and Susie think about “supporting local” in a realistic, supermarket-based way Why choosing more minimally processed options automatically helps with both salt and additive intake Reassurance that balance matters more than perfection when it comes to salt, MSG and processed foods If your goal is to shop more consciously, support local brands, and stop panicking about every ingredient on the label, this episode will give you a clear, calm roadmap.See omnystudio.com/listener for privacy information.

What if your anxiety isn't random—but a rehearsal that programs your outcomes? Taylor Welch unpacks the neuroscience, placebo research, and ancient wisdom behind how expectations shape reality, and shows you how to stop mentally rehearsing disaster and start scripting the future you actually want.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (06:00) Anxiety as deviation from normal(12:00) Perspective — turbulence before liftoff(18:00) Expectations — fear as rehearsal of failure(24:00) Timelines — slow down & enjoy the climb(30:00) Experiences — trauma, rewiring & post-traumatic growth(33:00) Action — do your job when you feel like it and when you don't

Bartle Bogle Hegarty opened its doors in 1982.Eight years later, Campaign voted them the agency of the decade.Why?Their work was considered, intelligent, and, in a decade often referred to as style-obsessed, BBH was the most style-obsessed.But they also had something few agencies have today; swagger.They had the confidence, or is it arrogance? to cut their own path.Refusing to do creative pitches, turning down business and making challenging creative calls few agencies would make.For example, on Audi, the created an end line only 5% of the population could understand – Vorsprung Durch Technik.For a desperate to become relevant to a new generation Levi's, they soundtracked their ads with music their parents would consider old-fashioned.(Normal now, unusual then.)And on the subject of female sanitary protection, which everyone knew had to be dealt with delicately, like defusing a bomb.They risked it all, by boldly talking to women like human beings.Their Dr Whites ads ditched metaphors, blue liquid and any mention of roller-skating.Not only were these choices counterintuitive, they sold.As they put it in their AAR reel ‘We don't sell (fade to black) We make people want to buy'.It was true, it was like they knew something others didn't.Brands that chose BBH in the eighties were sprinkled with some kind of fairy dust that made them desirable and often fashionable.Since their launch, and for most of its first decade, John Hegarty worked writer Barbara Nokes.Together, they created the three campaigns above.The foundations of the agency. And one of their ads, Levi's Black Sheep (below), remains as their logo and philosophy.We cover this in the second part of my chat with Barbara.Hope you enjoy it.

Send us a textIn this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you're navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy.Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu#AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising---------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Growing Your Brand Off Amazon00:12 - Can Small Brands Benefit from DSP Advertising?01:05 - Why Focus on Meta and Email Marketing First02:05 - Testing Sponsored Display Before DSP02:43 - What Makes DSP Different from Sponsored Display03:16 - Recommended Meta Budget for Small Brands----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ashley has been getting water from one of our co-workers offices... but she noticed he picked a horrible brand of waterSee omnystudio.com/listener for privacy information.

What does it take to build a modern American manufacturing brand from scratch? A lot more than leather… Today, we're continuing our Made In America Holiday Gift series with Lost Dutchman founder. Nathan Walker shares how he built his American-made leather goods company from a teenage hobby into a fast-growing brand. He discusses the origins of the company name, his self-taught craft, scaling from Etsy to a full shop with employees, and the importance of quality and transparency in U.S. manufacturing.

Vlad Tenev built Robinhood by breaking every rule Wall Street wrote: zero commissions when competitors charged $10, mobile-first when "serious" investors demanded desktop, a brand that made finance feel like rebellion instead of a club you'd never join.By 2021 they'd forced every major brokerage to slash fees and attracted millions who'd never owned a stock, but then GameStop happened: trading restrictions during the meme stock frenzy triggered congressional hearings, user fury, and a two-year brand crisis that nearly buried them despite the real culprit being antiquated clearing mechanics no one understood. Now Tenev's pushing an even more radical vision—tokenizing private company shares so retail investors can own stakes in AI giants before IPO, turning prediction markets into "truth machines" that beat polls and pundits, and building what he calls the end of financial nihilism: a platform where your seventy-year-old parents and your Gen Z cousin both manage everything from retirement accounts to election bets in one place.The question isn't whether traditional finance survives this; it's whether Robinhood can move fast enough to own the entire wealth transfer before someone else does. Resources:Follow Vlad Tenev on X: https://x.com/vladtenevFollow Alex Rampell on X: https://x.com/arampellFollow Erik Torenberg on X: https://x.com/eriktorenberg Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: [https://x.com/a16z](https://x.com/a16z)Find a16z on LinkedIn: [https://www.linkedin.com/company/a16z](https://www.linkedin.com/company/a16z)Listen to the a16z Podcast on Spotify: [https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX](https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX)Listen to the a16z Podcast on Apple Podcasts: [https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711](https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711)Follow our host: [https://x.com/eriktorenberg](https://x.com/eriktorenberg)Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see [a16z.com/disclosures](http://a16z.com/disclosures). Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.