Podcasts about brands

What does it really take to build one million-dollar company—let alone five brands that each crossed the million-dollar mark in less than 18 months?In this episode of The Raygacy Show, Rayson sits down with Tyler Dunagin, CEO of Turnserv, to uncover what happens behind the scenes when a business goes from ambitious idea to scalable organization.Tyler has built numerous seven-figure companies, earned recognition among the Inc. 5000, helped build one of the fastest-growing companies in Ohio in its category, been nominated for Entrepreneur of the Year recognition, and appeared across dozens of publications.But this conversation isn't simply about revenue.It's about the invisible architecture behind extraordinary growth: systems, structure, culture, leadership, and the ability to know when to scale—and when to say no.Tyler shares practical lessons on building businesses that don't depend entirely on the founder, creating cultures where people take ownership, developing systems without suffocating creativity, diversifying products and services, entering new markets, and recognizing the difference between a genuine opportunity and an expensive distraction.We also go deeper into the human side of entrepreneurship: What happens when your company grows faster than you do? How does success change your identity? And after the awards, revenue milestones, and recognition—what actually makes the journey worthwhile?If you're an entrepreneur, founder, business leader, or someone trying to turn your vision into something that can grow beyond you, this conversation will challenge the way you think about scaling.Because building a successful company isn't simply about working harder.It's about creating the systems that produce results, the structure that sustains growth, and the soul that gives all of it meaning.

Wow, this episode is so critical for the state of all content, copy, story telling and branding, I wish everyone in digital commerce could listen! Anna Rillahan, COO of Talkoot and Dan Flood, Head of Customer Growth for Talkoot join me at eTail Boston for an incredible conversation. Talkoot is faster product content operations for the AI ERA. They work with some of the biggest brands in the world and share how and why they are helping brands achieve optimal content at scale! Having consistency across multiple platforms, countries and marketplaces is more important now than ever! Always Off Brand is always a Laugh & Learn!   eTail episodes are brought to you by TALKOOT! Go to https://talkoot.com/ to find out how you can scale your content, copy, story telling. Faster Product Content Operations for the AI Era!     FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST Anna Rillahan  LinkedIn: ​​https://www.linkedin.com/in/anna-rillahan/ Website: https://talkoot.com/   GUEST Dan Flood   LinkedIn: ​​https://www.linkedin.com/in/dtflood/ Website: https://talkoot.com/ Huge Shout Out to everyone at eTail for the great support and giving us the place to record at their great events.    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Gautam Narang built India's first customized humanoid robot as a teenager — then walked away from humanoids because they were nowhere near commercial. Today his company, Gatik, runs fully driverless trucks 24/7 across Texas, Arkansas, and Arizona for PepsiCo, Kroger, and Loblaw: dock to dock, no safety driver, no observer, no required remote monitoring. He tells Tasha Keeney and Daniel Maguire why Gatik took the contrarian bet on the middle mile while the rest of the industry chased long haul, how a $200,000-per-truck take-or-pay contract moves utilization risk off Gatik's books, and why he believes autonomous trucking has moved from a technology challenge to an execution story.Key Points From This Episode:00:00:00 Meet Gautam Narang, CEO and Co-founder of Gatik00:05:49 The contrarian bet: why Gatik started with the middle mile00:08:12 Dock to dock, and the interface problem nobody talks about00:12:56 $200,000 per truck, take-or-pay: the business model explained00:18:15 Inside the PepsiCo partnership: Frito, beverage, and dynamic routing00:20:48 From 10-mile routes to 400-mile routes00:32:12 A $300B market, and why the tech is platform agnostic00:36:58 The $200M Series D and putting strategic partners on the capitalization table00:39:17 Why ARK doubled down: what we believe the proof actually looks like00:46:07 The 3x utilization assumption underpinning everyone else's margins00:48:25 Isuzu, NVIDIA, South Carolina, and 50,000 units a year by 2030Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

In Podcast #385, John Davis and the MotorWeek crew kick off the 46th season of the show! We hit the road running with the latest and greatest in new automotive hardware, starting with the first ever Toyota RAV4 tuned by the engineers at Ga-zoo Racing…the GR Sport. Then we always like to begin the season with a hot performer, and that's almost an understatement with the Porsche 911 Turbo S. And speaking of speed, we have something special on two-wheels–Italian by way of China–the Moto Morini X-Cape 1200 is on tap for today. Along with our usual topics including a lightning round about the relevance of sub-brands and we'll try and answer a fan mail about man's best friend and their cars.

TikTok Shop is becoming much more than another place to sell products.With its Voice of the Customer system, TikTok is beginning to connect product discovery, creator content, transactions, fulfillment and post-purchase feedback into a single commerce loop — what Jordan West calls the **Social Commerce Singularity**.In this episode, Jordan explains why this matters for brands and how customer feedback can become a growth system rather than simply a customer service metric.You'll learn:- What TikTok Shop's Voice of the Customer system measures- How brands can separate expectation problems from actual product problems- Why creator performance should be measured beyond initial GMV- How feedback can improve creator briefs, PDPs, Amazon listings, Meta ads, packaging and product development- Why increasing content volume can amplify both great products and broken customer experiences- The five-part system Jordan recommends for turning customer feedback into operational actionTikTok Shop is compressing the time between discovery and purchase. Winning brands need to compress the time between customer feedback and action just as aggressively.The brands that learn fastest will have the advantage.Need help scaling your TikTok Shop?Visit https://socialcommerceclub.comSubscribe for more TikTok Shop, GMV Max and social commerce strategies.

What's happening across the hospitality industry right now? In this episode of The Modern Hotelier Hospitality Hot Topics, Steve Carran and David Millili sit down with Richard Sandoval, CEO of Spire Hospitality, to unpack the latest trends and biggest stories shaping the hospitality industry—from Airbnb's growing move into hotels and OYO's fake hotel listings to Hilton and Marriott's push into wellness and experiential travel. They also dive into Google's $10 million acquisition of Spirit Airlines' data, the growing value of data and AI in travel, and what automation means for the future of hotel operations. Richard also shares his vision for Spire Hospitality, the importance of the owner-operator model, and why, even as AI transforms the industry, genuine human connection, hospitality, and personalized guest experiences will remain at the heart of the business. In this episode, you'll learn more about: Airbnb partners with Lark HotelsOYO takes bookings for fake roomsHilton launches Signia Restore & Marriot's Luxury Collection Unveils ExpeditionsGoogle buys Spirit Airlines data for $10 millionWhat's new at Spire HospitalityWatch the FULL EPISODE on YouTube: https://youtu.be/oKdibg8m2z4Links:Richard on LinkedIn: https://www.linkedin.com/in/richard-sandoval-434234184Spire Hospitality: http://www.spirehotels.com/For full show notes head to: https://themodernhotelier.com/episode/325Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself.This episode tackles a problem every CPG brand now faces: platforms are getting more expensive, more competitive, and harder to attribute, even as consumer attention keeps fragmenting.Tom and Eitan dig into the halo effect between TikTok Shop and Amazon, why a third of TikTok-driven purchases convert somewhere else entirely, and how Amazon's new AI shopping layer is changing what actually belongs in a listing.Listeners walk away with a clearer view of how to sequence platform investment as a brand matures, and why profitability discipline matters more than chasing growth at any cost.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tom Cochrane, Founder, EleviamTom Cochrane's LinkedIn: https://www.linkedin.com/in/thomasgcochrane/Eleviam: https://eleviam.io/Key Takeaways: • Ninety percent of US consumers still validate a purchase on Amazon even when they discovered the product somewhere else. • Thirty-seven percent of TikTok Shop transactions convert off of TikTok, most often on Amazon. • Creator partnerships should be judged on proven GMV track record, not follower count. • Amazon's AI shopping layer now reads full PDP and A+ content, so listings need to answer real buyer objections instead of just stuffing keywords. • Brands should launch omnichannel from day one, but stay narrow with a hero SKU before expanding the catalog. • Agencies scale by building repeatable systems and pod structures before they scale revenue.Chapters:[00:19] Introduction to Tom Cochrane and background[02:35] Running Amazon and TikTok Shop together: the halo effect[05:36] Rising platform costs and the shift toward creator partnerships[08:08] Competition, agentic shopping, and Amazon's AI-driven listings (Cosmos, Rufus)[11:53] Matching platform strategy to a brand's lifecycle stage[19:41] CPG challenges today: LTV, margins, and building a moat[26:11] Inside Eleviam: ICP, delivery, and where e-commerce is headed

What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction.They get into why "the logo slap" is dying and what's replacing it, how brands move at the speed of culture (see Levi's cutout logo and the Heinz tape at the World Cup), and the real way to measure ROI when only 28% of fans can name a jersey patch. Plus Marquise's rule for every deal he touches: all money ain't good money.If you're a Marketer who wants to make sponsorships actually pay off, this episode is for YOU. Hit follow and leave us a rating if you're into it, it helps more Marketers find the show. Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

BBDO's Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .At Oxford Road's CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios) and John Allen, aka MrBallen (founder, Ballen Studios). In this in-depth conversation, the two stars talk about storytelling at scale, the benefits of paying attention to the comments section, and going beyond the brief. Let's dive in.“It does seem sort of fluky when somebody goes viral. I promise you it's not. Going viral might be fluky. Staying relevant is not.” -John Allen, aka MrBallen (founder, Ballen Studios)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jak młody emeryt ujarzmił piorun - i jak sława wciągnęła go z powrotem w światW 1748 roku Franklin oddał drukarnię obcemu człowiekowi, żeby wreszcie mieć czas na naukę. Kilka lat później był już jednym z najsłynniejszych ludzi świata - bo zabawka ze szkła i drutu doprowadziła go do czegoś, o co przez tysiąclecia zanoszono modły: do ujarzmienia pioruna. To opowieść o tym, co się dzieje, gdy w końcu robisz dokładnie to, co kochasz.To dziewiąta część biografii Benjamina Franklina w podcaście „Lepiej Teraz”. Pierwsza połowa przełomowej dekady: od szklanej rurki, przez błyskawicę ściągniętą z nieba, po człowieka, którego całe miasto obsypuje urzędami, aż na horyzoncie pojawia się wojna.W tym odcinku: ▪ Jak drukarz bez uniwersytetu wymyślił słowa, których fizyka używa do dziś▪ Prawda o latawcu: nie było małego dziecka, a eksperyment mógł go zabić▪ Dlaczego oddał za darmo wynalazek, który mógł uczynić go bogaczem (piorunochron)▪ Sztuczka, dzięki której wyciągnął od Zgromadzenia pieniądze na pierwszy szpital w Ameryce▪ Dlaczego „czas na naukę”, o który tak walczył, zaczął mu zjadać całe życieJeśli szukasz historii o tym, co się dzieje, gdy w końcu robisz to, co kochasz, Franklin przeszedł tę drogę 270 lat przed nami i zostawił dokładne notatki.Nagrywam sam, własnym głosem, bez AI.Scenariusz powstawał z oryginalnych źródeł. Postaw mi kawę: https://suppi.pl/lepiejteraz

Are Influencers Dying? Why Brands Are Spending Billions on the New Creator Economy The era of the influencer may be ending—but influence itself is bigger business than ever. Social media has changed dramatically, and the creators who once dominated Instagram, YouTube and TikTok are discovering that simply showing off a fabulous lifestyle isn't enough anymore. So what happened to the traditional influencer—and where did their audiences go? Social media began as a place to share photos, friends and everyday life. Then came influencers: creators who attracted enormous audiences, landed lucrative brand deals and turned online popularity into an industry worth billions. But audiences changed. Today, people increasingly want creators to teach them something, entertain them, offer expertise, build community—or be so compelling that they simply can't look away. At the same time, brands continue pouring billions into creator and influencer marketing. So is the influencer dying—or simply evolving? On today's The Karel Cast, Karel is joined by two guests who understand this transformation from very different perspectives: Andrew Selepak of the University of Florida, an expert on social media, digital culture and communication, joins the conversation to examine how influencer culture has changed and what audiences and advertisers want now. Alison Malone, a former television news journalist, podcaster and influencer, brings the perspective of someone who has worked in both traditional and digital media. Together, they explore the changing creator economy, influencer marketing, social media algorithms, TikTok, Instagram, YouTube, brand partnerships and online trends—and why influence reaches far beyond the people who actually follow creators. Influencers can help drive everything from fashion and consumer purchases to major diet and fitness trends such as the explosion of interest in protein and creatine. And through partnerships with major companies, their influence can reach consumers who don't even use social media. The influencer isn't necessarily disappearing. The definition of an influencer is changing. Who wins in this new creator economy? What happens to traditional influencers? What are brands looking for now? And where does social media go next? Let's talk about it. Join the conversation in the comments. LIKE this video, SUBSCRIBE to The Karel Cast and SHARE it with someone who has an opinion. Support independent media and The Karel Cast on Patreon: patreon.com/reallykarel Watch and subscribe on YouTube: youtube.com/reallykarel The Karel Cast is available on Apple Podcasts, Spotify, iHeartRadio, Spreaker and other major podcast platforms, and can also be seen on TikTok and Instagram. LIVE Monday–Thursday at 10:00 a.m. Pacific. Karel is a history-making broadcaster, entertainer and commentator based in Las Vegas, joined by his little service dog, Ember. #Influencers, #InfluencerMarketing, #SocialMedia, #CreatorEconomy, #SocialMediaMarketing, #ContentCreators, #InfluencerCulture, #DigitalMarketing, #TikTok, #Instagram, #YouTube, #YouTubeCreators, #SocialMediaTrends, #MarketingTrends, #CreatorMarketing, #BrandMarketing, #BrandDeals, #OnlineCulture, #DigitalCulture, #SocialMediaAlgorithm, #FutureOfSocialMedia, #InternetCulture, #MediaTrends, #Advertising, #ConsumerTrends, #ContentCreation, #Podcast, #TheKarelCast, #KarelCast, #ReallyKarel https://youtube.com/live/xG7qreP7OYU

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North America. Ahmad reflects on his career with brands including Ulysse Nardin, Blancpain, and Breguet and explains why having passionate, accessible people behind a watch brand is so important. They discuss how relationships influence collectors, why independent brands are connecting with enthusiasts, and how Ahmad's current role has allowed him to return to a more personal and hands-on approach to the watch business.Ariel and Ahmad also explore the differences between working for independent brands and large corporate groups, including the challenges that can arise when decisions are made far from the markets they affect. Ahmad shares his experiences with corporate micromanagement, the importance of giving local teams the autonomy to make decisions, and why focusing too heavily on numbers can come at the expense of passion. They also discuss changing collector expectations, the importance of celebrating both products and people, and why strong relationships may ultimately be one of the watch industry's most valuable assets.Learn more about Ahmad Shahriar and the brands he represents, including Arnold & Son, Angelus, and Favre Leuba:- https://www.arnoldandson.com/ - https://angelus-watches.com/ - https://www.favreleuba.com/ Ahmad on LinkedIn - https://www.linkedin.com/in/ahmad-shahriar-6709774/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter/X - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!Key Chapters:[00:36] Introduction to Ahmad Shahriar[01:39] Representing Arnold & Son, Angelus, and Favre Leuba[02:46] Why Watch Brands Need People on the Ground[07:56] Why Relationships Sell Watches[11:21] The Rise of Independent Brands and Changing Collectors[14:35] Independent Brands vs. Corporate Watch Groups[21:06] Why Swiss Headquarters Struggle With North America[26:44] Inside the Swatch Group and Its Management Structure[28:29] The Reality of Leading Breguet North America[33:29] Why Great Watch Brands Get Stuck[36:44] What Happens When Corporations Buy Watch Brands[40:08] When the Watch Industry Stopped Being Fun[44:24] Watches, Celebration, and the Culture of Luxury[47:57] Bringing Passion Back to the Watch Industry[50:02] When Micromanagement Goes Too Far[55:03] Swiss Watches Face More Global Competition[58:22] What Makes Arnold & Son, Angelus, and Favre Leuba Exciting[1:00:24] How Watch Collectors Have Changed

Caulipower's sale to Urban Farmer in November 2025 marked the latest chapter in one of the most remarkable founder stories in modern CPG.  Before the acquisition, the company was generating more than $120 million in annual sales and had established a dominant position in better-for-you frozen food. But for founder Gail Becker, building a successful company was never just about creating enterprise value — and that makes this conversation worth revisiting. When Gail joined Taste Radio in March 2025, she spoke candidly about the motivations behind Caulipower, the company she built after seeing an opportunity to make the foods people loved more accessible and better for them.    With the benefit of hindsight — and knowing where the Caulipower journey ultimately led — Gail's perspective on success feels especially resonant. She opens up about the emotional rewards of entrepreneurship, the relationships she developed with consumers and the leadership lessons she learned while scaling Caulipower into a market leader with a national retail footprint of more than 25,000 stores. Whether you're hearing it for the first time or revisiting it with the outcome of Caulipower's sale in mind, Gail's message is clear: building a valuable company is one thing. Building something that genuinely matters is something else entirely. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – Recorded at the lively Caulipower booth at Expo West 2025, Gail Becker takes us behind the development of the brand's new dill pickle pizza, a product that spent two years in development before reaching shelves. She outlines the three must-have criteria for every new Caulipower product and explains why expanding access to better-for-you food remains central to the company's mission. Gail also discusses the brand's willingness to challenge conventions and reflects on the intensity and optimism that defined Caulipower's early days. Despite being naturally private, she became the public face of the brand and shares what she's learned about navigating that role — including the importance of knowing when to say no. Brands in this episode: Caulipower

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Neela Montgomery, Board Director at Ahold Delhaize and Logitech and former CEO of Crate & Barrel, about what major shifts in consumer behavior mean for brands and retailers. Drawing on a career spent at the intersection of consumers, retailers, and brands, Neela shares her perspective on some of the most meaningful shifts in consumer behavior today and what they could mean for commerce.From the rapid adoption of GLP-1s to growing attention around women's health and menopause, Neela examines how changing needs and behaviors are showing up across the consumer landscape. She explores the ripple effects these shifts could have across categories, how they may reshape what consumers expect from brands and retailers, and where new opportunities could emerge as a result.Key takeaways:Brands need to look beyond the immediate impact of a consumer trend to understand how it could influence behaviors and demand across categories.Product development and messaging should evolve alongside changing consumer priorities, rather than relying on assumptions about what shoppers value.Retailers have an opportunity to better understand consumers through different stages of their lives and create more relevant experiences around their changing needs. Hosted on Acast. See acast.com/privacy for more information.

We talk with Elle Hill of Hill & Co about what really breaks and what finally clicks when a jewelry business scales beyond founder-led hustle. She shares hard-earned lessons from building Plukka, advising global brands, and pushing the jewelry industry toward data, systems, and operational AI. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

#922: Trump announces deal that has the US take majority control of Venezuela's oil reserves. OpenAI's investigation into the Hugging Face hack attack reveals shocking discoveries of its AI agents. NASA launches a next generation telescope that could unlock the secrets of dark energy and dark matter. Brands are capitalizing on RushTok. Finally, what you need to know in the week ahead Learn more at https://go.amex/morningbrew  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclassShowing up in AI search isn't a ranking game. It's a category-level eligibility problem.In this episode, Carolyn and Amber sit down with Gaetano DiNardi, the GOAT of SEO, to break down what actually gets a brand recommended by an LLM: entity association, AKA the model's pre-existing, trained-in belief that you belong in a category. It takes months, sometimes years, to build. No schema markup or "LLMs.txt" trick shortcuts it.Then they go after the citation obsession running the GEO conversation. Gaetano has clients getting cited constantly and still not getting recommended, because a citation and a recommendation aren't the same thing.Topics covered:Why GEO is a category eligibility problem, not an SEO ranking problemWhat "entity association" is, how long it realistically takes to build, and why some brands shouldn't even try yetThe citation myth: why getting cited everywhere doesn't mean getting recommended, and why the "95% third-party" stat is misleadingWhat it actually takes to get recommended by name when a buyer asks an AI tool for a shortlistWhy top-of-funnel content is dying on owned domains and moving to "rented land" (YouTube, LinkedIn, Substack)Who should prioritize SEO/GEO right now, and who's still too early to botherSkip to 47:00 to watch a live walkthrough: Gaetano reverse-engineers a ChatGPT recommendation in real time, asking it directly how it landed on an answer and which sources it actually pulled from.-----------------------------------------------------Measure marketing beyond leads and last-touch attribution.Passetto unifies CRM and marketing data into one clean, governed model, to finally help marketing leaders measure the KPIs they actually need.See how marketing influences pipeline, how marketing changes win rates and deal size, which programs are actually working, and where to invest next. Then query it all through AI, on demand.

Steve, McNew, Kathy, Goeken and Jeff talk about what brands go after newbies. TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

Today, we're sharing an episode from BJ Green's podcast, Leadership is Everything. In it, David Salyers, former Vice President of Marketing at Chick-fil-A and co-author of Remarkable!, tells us how a leader can create environments where people thrive, customers become advocates, and purpose drives performance. David shares lessons from working alongside Chick-fil-A founder Truett Cathy, the power of purpose-driven leadership, and why the most successful businesses focus on creating value rather than extracting it. He also explores the role culture plays in organizational success, how leaders build environments that attract exceptional talent, and why truly remarkable brands are willing to make trade-offs their competitors won't.   The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. - Member FDIC

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands look exactly the same—and why can being too original be just as damaging? In this video, I break down how to start and grow a successful clothing brand using Optimal Distinctiveness Theory and Simmel's Fashion Paradox. You'll learn why customers want clothing that feels unique but still familiar, how fashion trends spread, why brands copy one another, and how the right balance between originality and imitation can make your brand stand out without becoming unrelatable.After 10 years of running clothing brands, generating over $1 million in sales, and helping more than 500 brand owners, I'll show you how to apply this concept to your clothing designs, social media content, branding, and marketing strategy. If you're starting a clothing brand, building a streetwear brand, or struggling to differentiate yourself in a crowded market, this video will help you create a brand that feels recognizable, distinctive, and worth buying from. 

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, about the changing relationship between brands, buyers and AI. Asha explains how AI is compressing the traditional customer journey, influencing brand discovery and creating a new kind of AI enabled consumer. The conversation explores “machine equity”, the role of reviews and third party conversations, and why brands must now communicate clearly with both people and machines. They also tackle a bigger question: if consumers increasingly outsource their research, decisions and even personal reflection to AI, how will that affect identity, values and brand loyalty? You'll learn: • How AI is changing consumer behaviour and purchase decisions • Why the traditional marketing funnel is being compressed • What machine equity means for brand builders • How brands can become more visible to AI systems • Why transparency and genuine customer experience matter more than ever • How to research AI behaviour within your category The next buyer choosing your brand might not be human. Is your brand ready?

In this episode of The Ross Simmonds Show, I break down what Reddit's decline in ChatGPT citations actually means for marketers, brands, and content teams. Instead of reacting to headlines, I share a more strategic view of Reddit's role in AI search, Google visibility, community engagement, and bottom-of-funnel influence. Key Takeaways and Insights: 1. The Reddit Citation Panic Explained - I address the wave of reactions after reports showed Reddit appearing less often in ChatGPT citations. - This shift is not a signal to abandon Reddit altogether. - The bigger lesson: marketers need context before making channel decisions. 2. Not All LLM Prompts Are Created Equal - Different prompts require different types of sources, and Reddit is not ideal for every query. - Reddit may be useful for software, tech, and troubleshooting questions, but less appropriate for sensitive topics like health. - Citation changes should be evaluated based on use case, not hype. 3. Why Marketers Need to Track Citations Themselves - Third party studies can be helpful, but they do not replace brand specific monitoring. - I encourage teams to benchmark how their own prompts, categories, and keywords perform across LLMs. - Ongoing tracking is essential for adapting to algorithm changes in AI search. 4. Reddit Still Matters for Enterprise and Bottom of Funnel Queries - Even with fewer citations overall, Reddit remains relevant for transactional and bottom of funnel enterprise software searches. - For B2B marketers, that means Reddit can still influence high intent buyers. - Strategic prompt tracking can uncover where Reddit continues to drive value. 5. AI Search Is Changing Constantly - Volatility is now part of digital marketing. - Citation sources can shift between Reddit, LinkedIn, YouTube, review sites, and competitors at any time. - The most effective marketers build systems to monitor change instead of reacting emotionally. 6. Google Still Gives Reddit Massive Visibility - Reddit's value goes beyond ChatGPT because Google still heavily features Reddit in organic search, AI Overviews, and AI Mode. - As long as Google dominates search behavior, Reddit remains strategically important. - Marketers should think beyond one platform when evaluating channel performance. 7. Reddit Is Still Where Real Buyers Ask Real Questions - Millions of users visit Reddit daily to research products, services, tools, and business decisions. - The platform remains a trusted space for niche discussions, peer recommendations, and category conversations. - That creates strong opportunities for brands that want to influence informed buyers. 8. Value Wins on Reddit - Reddit's strong moderation and anti spam systems are a big reason the platform still matters. - Brands that show up only to promote themselves will struggle. - Brands that consistently help, educate, and participate authentically can build real credibility. 9. A Smarter Reddit Strategy for Brands - Teams can study top performing posts, identify audience needs, and create content that genuinely helps the community. - The best Reddit strategy starts with value, not self promotion. - Instead of dropping Reddit because of one data point, brands should diversify their approach across SEO, community, ads, and AI visibility. —

THE KEY WEALTH INDICATORS YOU MIGHT BE MISSING Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

Today in the business of podcasting:Trailer Park: The Podcast Trailer Podcast launches a three-part miniseries built on Coleman Insights research, developed with NOVA Entertainment and Pantheon Podcasts, testing 500 U.S. listeners to pin down what actually makes a podcast trailer convert. Authenticity won stronger listener preference in three of the four trailers tested.IAB Australia reports internet advertising grew 14% to $19.8 billion in FY26, its strongest financial-year growth since FY22. Podcasting led audio's gains, rising 10.1% to claim 40% of all audio spend and setting a fresh quarterly record of $40 million.Digiday examines why brands cannot simply flip the "employees as creators" switch, as companies like Gap and Starbucks weigh new measurement, oversight, FTC disclosure, and compensation questions that never applied to outside contractors.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

At nearly 100 years old, The Globus Family of Brands remains a global leader in escorted tours, independent travel packages, and river cruises. Tune in to learn about Globus, Cosmos, and Avalon Waterways. Plus, we'll discuss the hottest travel trends both on land and the rivers.    

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, she already had hundreds of email subscribers waiting. On day one, she made sales. She scaled that brand to $1 million a year in revenue over ten years, then sold it - and has spent the years since coaching hundreds of ecommerce founders across all different product categories. She's seen what works, what doesn't, and the nuances that make one tactic land brilliantly for one brand and completely miss for another. What I really wanted to dig into with her was the full picture: how lead gen actually works, how email and paid ads need to work together, what product pages are getting wrong, and something that genuinely surprised me - the cultural differences in how SMS and WhatsApp are used for marketing around the world. Her line that stuck with me most: the fortune is in the follow up. You can get someone to sign up, but if you never actually send them anything, none of the work getting them there mattered at all. ✨ In this episode, you'll learn: How Jodie built her first email list with a fishbowl and handwritten slips - and why it worked The lead gen formats she tested over ten years: giveaways, spin the wheel, discount codes, and what actually converted best Why a travel voucher giveaway brought in all the wrong subscribers - and what that teaches you about list quality The most common email mistake she sees when auditing a new client's account How paid ads and email need to work together - and why relying on ads alone leaves money on the table The Klaviyo and Meta integration that lets you retarget your email subscribers with ads What product pages are almost always missing - and why it's quietly killing conversions The marketing mix she recommends for most ecommerce brands and why all three channels have to show up How SMS marketing is perceived very differently in Australia vs. the US - and what WhatsApp has to do with it The fortune is in the follow up. Getting someone to sign up is only half the job. Connect with Jodie: Website: https://jodieminto.com Instagram: https://www.instagram.com/iamjodieminto/ Work with Joy Joya: https://joyjoya.com

"Send me a text"Retention isn't an email problem. In supplements it's a full funnel problem, and I'll show you why. In this episode I discuss the payback period problem in supplements. The reorder gets decided long before anyone sends a retention email. I break down what's really happening in your customer's head around day thirty, why the first sale needs all four supplement buying forces but the second one runs on hope and belief, and five changes that shorten payback. Four of them happen before your customer ever takes the first dose.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

Today in the business of podcasting:Trailer Park: The Podcast Trailer Podcast launches a three-part miniseries built on Coleman Insights research, developed with NOVA Entertainment and Pantheon Podcasts, testing 500 U.S. listeners to pin down what actually makes a podcast trailer convert. Authenticity won stronger listener preference in three of the four trailers tested.IAB Australia reports internet advertising grew 14% to $19.8 billion in FY26, its strongest financial-year growth since FY22. Podcasting led audio's gains, rising 10.1% to claim 40% of all audio spend and setting a fresh quarterly record of $40 million.Digiday examines why brands cannot simply flip the "employees as creators" switch, as companies like Gap and Starbucks weigh new measurement, oversight, FTC disclosure, and compensation questions that never applied to outside contractors.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Business · Podknows Podcasting - B2B Podcasting Experts

H.W. Brands, author of America First: Roosevelt vs. Lindbergh in the Shadow of War, Part One: In April 1939, Charles Lindbergh returns to the United States amidst rising European tensions. Gaining global fame for his 1927 solo transatlantic flight and sympathy from his infant son's tragic kidnapping, Lindbergh remains an incredibly powerful public figure. He holds a stubborn admiration for German culture but is deeply wary of Adolf Hitler, believing Britain is in decay and will drag the U.S. into another war. FDR attempts to co-opt Lindbergh into his administration, but Lindbergh fiercely guards his independence. He takes to the national radio to advocate for strict American neutrality, deeply mistrusting FDR's step-by-step interventionist approach. (1)

H.W. Brands, Part Two: As 1941 begins, the legislative battle over Lend-Lease (HR 1776) intensifies, which Lindberghargues favors British imperialism over democracy. Behind the scenes, British intelligence coordinates covert propaganda inside the U.S. to sway American public opinion. Lindbergh testifies before Congress, arguing that air power makes the Western Hemisphere highly defensible without entering European conflicts. However, Roosevelt's declaration of an unlimited national emergency shifts public sentiment, casting isolationists as disloyal. Desperate, Lindbergh delivers his infamous Des Moines speech, blaming the British, Jewish Americans, and the administration for pushing the nation toward war, destroying his political credibility. (2)

After a recent online bootcamp we heard back from virtually EVERY student who took part. They sent us screen shots of their astoundingly consistent success in finding 100s of UNGATED brands and 1,000s of VIABLE ASINS within hours or days of following our system.   You can see it all for yourself here (and get the recordings): SilentJim.com/bootcamp   Here's the bottom line - We are rapidly reducing Amazon reselling to TWO FUNDAMENTAL STEPS for those who want a straight forwards, short learning curve and inexpensive system for selling online.   Find ASINs anywhere, everywhere - it doesn't matter where (we show you several ways to do this) Pour those products into 3P Mercury and let the software do the heavy lifting.   If you are still looking for one winning product at a time to sell on Amazon, you're being left in the dust by new sellers who don't know how hard it's supposed to be. It's time to learn the latest tools and strategies and also reignite your excitement for the Amazon reselling opportunity that is clearly better than it's ever been with AI locating millions of great products for and with you daily.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If my bank statements don't show the full account number, should I switch banks?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!   Show note LINKS:   SilentJim.com/bootcamp - Walk away from this step-by-step workshop with 100s of ungated brands, a 1,000+ ASIN lead list, and the exact AI driven system our top students use to maximize profits and scale   SilentJim.com/coaching - Schedule a call with us to talk over coaching options!    ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training, including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart  - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else    

As inflation, margin pressure and shifting consumer behavior reshape the CPG landscape, private label is having a major moment — and brands need to decide how they'll respond. The hosts unpack why more retailers are embracing private label, how brands can leverage it to strengthen cash flow without undermining their own business, and why saying no to an opportunity could simply hand it to a competitor. Show notes: 0:20: Meetups & Mingling. Honey Mama's Mashups. Private Label, Big Moment. Networking Pays. CPG Wins & Woes. Weird Snacks. – The hosts kick off the episode with some playful banter about Ray's absence before reflecting on Taste Radio's recent Chicago Meetup and previewing upcoming events in San Diego, San Francisco and London. They sample a variety of new Honey Mama's products and discuss how the brand has evolved its product line without losing its core identity. The conversation then turns to the resurgence of private label amid inflation and a K-shaped economy, with Melissa highlighting a recent Nombase podcast focused on how brands can use private label to generate cash flow without diluting their core business. The hosts also make the case for attending industry events, emphasizing that networking can lead to unexpected opportunities and that founders should consistently invest in their networks rather than scrambling to build one when they need it. They spotlight several entrepreneurs and brands, including Goldie Lemonade founder Sean Rosenberg, Plainspeak Water from Sara Brooks, and Bake Me Healthy founder Kimberly Lau, whose decision to wind down her business underscores just how difficult building a successful CPG company can be. Finally, they sample a uniquely Canadian snack called Long Chips, debate whether the bacon flavor is actually bacon, and marvel at the product's unusual format. Brands in this episode: Honey Mama's, Stumptown Coffee, Prana, Goldie Lemonade, GNGR Labs, Plainspeak, Bake Me Healthy, Kodiak Cakes, Long Chips, Pringles

Second Nature Listener Survey: https://surveymars.com/q/inCNkLas9 Alyssa Olenick, known online as Doc Lyss, has spent the last eight years building a seven-figure fitness and training business while simultaneously earning a PhD in exercise physiology. She started with $35-a-month one-on-one coaching over Google Sheets and a MacBook that literally overheated. Today she runs a training app, a coaching team, and a quarter-million-follower community built on a simple philosophy: talk to your customers, act fast, and never stop iterating. In this conversation, Alyssa breaks down what it actually took to build a business that didn't feel real until nearly a decade in, why she turned down far more brand deals than she accepted, and what "world-building" really means in modern marketing: the idea that people buy into an identity, not just a product. She also gets candid about the hardest season of her business, the difference between growing a business and running a company, and why she deliberately paused an entire second brand for years because she knew she couldn't do both well at once. This episode is supported by Popfly and Halo: Popfly for Brands: https://popf.ly/secondnaturebrands Popfly for Creators: https://popf.ly/secondnaturecreators Halo: https://www.poweredbyhalo.com Show Notes: Alyssa Olenick: https://www.linkedin.com/in/alyssaolenick/ DocLyssFitness: https://www.instagram.com/doclyssfitness/ The Lyss Method: https://quiz-thelyssmethod.com/ DocLyss Newsletter: https://substack.com/@doclyssfitness DocLyss YouTube Channel: https://www.youtube.com/@doclyssfitness Alex Hormozi: https://www.instagram.com/hormozi/?hl=en Shelby Sapp: https://shelbysapp.com/ Codie Sanchez: https://codiesanchez.com/ Yeti: https://www.backcountry.com/brand/yeti ShopMy - Alyssa's Storefront: https://shopmy.us/shop/doclyssfitness NoBull: https://nobullproject.com/ Ozlo Sleepbuds: https://ozlosleep.com/ BPC - Brand, Product, Content: SENIQ: https://seniqbrand.com/ Halfdays: https://www.halfdays.com/ Suunto Race 2: https://www.backcountry.com/suunto-race-2-sport-watch Courtney - Post Hardrock Interview: https://www.youtube.com/watch?v=HQYa_fTw01w HoverAir X1 ProMax: https://us.hoverair.com/products/hoverair-x1-self-flying-camera-combo Fun Stuff: Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

I am Rolf Claessen and my co-host Ken Suzan and I are welcoming you to episode 178 of our podcast IP Fridays! Today's interview guest is Caitlin Byczko, who is partner with Marnes & Thornburg in their IP team. Ken is discussing dupe culture with her. Here is the profile of Caitlin Byczko https://btlaw.com/en/people/caitlin-byczko But before we launch into this very interesting interview, I have some news for you: On August 10th, 2026, Navitas Semiconductor filed suit against Renesas Electronics in the Eastern District of Texas, accusing Renesas of infringing four US patents on gallium nitride semiconductor technology through its SuperGaN product lines. The filing follows a countersuit Renesas brought on July 22nd, 2026, accusing Navitas and two of its employees of misappropriating trade secrets. It shows how patent disputes and trade secret claims between competitors are increasingly being fought on multiple fronts at once, and often as tit for tat. It also emerged on August 12th, 2026, that an EPO Board of Appeal had dismissed an appeal by Atlas Global Technologies and ruled that its WiFi patent, EP 3 353 901, case T 1230/25, could not be maintained in any form at all, even though the original opponents, TP-Link and Vantiva, had already withdrawn their oppositions. That knocked out the basis for several parallel infringement suits at the Unified Patent Court, which were then withdrawn. For suppliers and implementers, the takeaway is that fighting a patent held by a non-practising entity can still be worth it, even once the original opponent has thrown in the towel. On August 10th, 2026, the Unified Patent Court in The Hague fully revoked Maxell’s patent EP 2 061 230, covering technology for handing off content to a second device, and at the same time dismissed Maxell’s infringement claim against several Samsung entities, in cases UPC_CFI_251/2025 and UPC_CFI_769/2025. The judges found the patent to be nothing more than an obvious combination of routine adaptations, with no additional technical effect. And now – let's hear the interview with Ken and Caitlin! A dupe used to be a quiet, slow thing. You’d stand in the cereal aisle, notice the generic box next to the name brand, buy it, tell a friend. Word spread over months. That world is gone. On this episode of IP Fridays, Ken Suzan sat down with Caitlin Byczko, partner at Barnes & Thornburg LLP in Indianapolis, to talk about what’s replaced it: a TikTok-driven economy where a single video can sell out a dupe product within hours, sometimes before the original brand’s own team even knows it exists. Byczko litigates and prosecutes trademarks across retail, fashion, luxury goods, technology, and pharmaceuticals, and she’s watched dupe culture evolve from a marketing footnote into one of the more active battlegrounds in trademark law. Here’s what she told us, and why it matters even if your brand has never heard the word “dupe” used about it. Counterfeit and Dupe Are Not the Same Thing, Legally Byczko opened with what she called the most important distinction in this entire conversation: the difference between a counterfeit and a dupe. A counterfeit uses someone else’s actual trademark. Think of a fake Chanel bag stamped with the interlocking C’s, or a fake Louis Vuitton logo. That’s straightforward infringement, and above certain thresholds, a federal crime. A dupe is different. It mimics the look, feel, or performance of a product without using the name or the logo at all. Elf Cosmetics, Zara, Costco’s Kirkland brand, and Quince have all built parts of their business on exactly this model. No one is pretending to be Chanel. They’re offering something that looks and performs similarly, at a fraction of the price, under their own name. Media and social media use “dupe” and “counterfeit” interchangeably. Legally, that’s sloppy, and it matters, because the two categories trigger completely different legal analyses. If There’s No Logo, What Are Brands Actually Suing Over? This is where trade dress comes in. Trade dress protects the overall look and feel of a product: packaging, color combinations, shape, label design. Byczko pointed out that most of us interact with trade-dress-protected products every day without realizing it. The test is likelihood of confusion. Courts look at how similar the products actually look, how sophisticated the shoppers are, and whether there’s real evidence that people were confused. Byczko flagged one case as a genuine roadmap for this area: Van Leeuwen v. Rebel Creamery, an ice cream trade dress dispute that came out of the Eastern District of New York. In her view, the strength of that case came down to how precisely the brand defined its trade dress for the packaging. That precision, she said, did a lot of the work toward the outcome. She’s also watching Lululemon v. Costco, which she expects to be significant partly because it doesn’t rely on trademark and trade dress alone. Byczko noted that brands are increasingly stacking causes of action together: trademark, patent, false advertising, all pointing at the same product. And she’s tracking Sol de Janeiro v. Macau Beauty, a case she finds notable because it pulls in influencer content and testimonials as evidence, not just packaging and trade dress claims. Macau Beauty, she noted, has already been sued multiple times across different jurisdictions. A note for readers outside the US: trade dress as a distinct doctrine doesn’t exist as such in Germany. The closest tools here are the three-dimensional trademark and, more practically, the wettbewerbsrechtlicher Nachahmungsschutz under Section 4 No. 3 of the German Act Against Unfair Competition (UWG). That provision protects product shape, packaging, and get-up against imitation when the original has wettbewerbliche Eigenart, competitive distinctiveness, and the copy creates avoidable confusion about origin, unfairly exploits the original’s reputation, or was built on dishonestly obtained know-how. It’s a narrower, more fact-specific tool than US trade dress, but the underlying logic Byczko describes, define your product’s distinctive features early and precisely, applies just as much on this side of the Atlantic. Why the Evidence Problem Changed Everything Ken asked what’s actually driving the current wave of disputes, and Byczko’s answer was simple: evidence. Ten or twenty years ago, if you sent a cease-and-desist letter or went to trial, you had almost nothing concrete to show about how consumers actually perceived two products. Now you have TikTok comment sections, influencer testimonials, and entire genres of “dupe content” documenting exactly what shoppers think, in their own words, in real time. In the Sol de Janeiro case, Byczko noted that part of the complaint isn’t just about packaging and trade dress. It’s about what influencers said, what claims they made, and what that content reveals about actual consumer confusion or the absence of it. That’s evidence litigators simply didn’t have access to a decade ago, and it cuts both ways: it can prove confusion, or it can just as easily prove there wasn’t any. Why Dupes Took Off: Economics, Status, and a Generational Shift Byczko was careful to frame this part as her personal read, not a sociologist’s conclusion, but it’s a read shaped by watching these disputes up close. Part of it is straightforward economics. Gen Z is shopping under real affordability pressure, and dupes let them participate in trend cycles without the price tag. Byczko cited a projected $12.6 trillion in Gen Z spending power by 2030, a generation too significant for brands to write off. The other part is cultural. A generation ago, owning a visible logo was the status symbol. Now, for a lot of younger shoppers, being the savvy one, the person who finds the dupe first and tells their followers about it, carries its own status. It’s less “I have the real thing” and more “I outsmarted the markup.” Byczko also pointed to growing public skepticism toward paying five or ten times more for a product purely because of the name on the packaging, particularly in beauty and fashion. The PR Trap: When Enforcement Backfires One of the sharpest points in the conversation was about what happens after a brand decides to enforce. Suing over a dupe can read very differently in public than it does in a courtroom. Byczko put it directly: going after a dupe can easily look, to the public, like a big corporation coming down on a small competitor, or worse, on its own customers, the same people who made the original brand aspirational in the first place. She’s seen this dynamic play out repeatedly in high-profile cases. Her advice: treat enforcement as a communication strategy, not just a legal one. Sometimes the smarter move isn’t a lawsuit at all. It’s a quieter cease-and-desist letter, a takedown request, or doubling down on marketing that explains what actually makes the original worth the price. Charlotte Tilbury has leaned hard into this approach, building campaigns around the idea that the original simply can’t be remade. Olaplex ran a similar play with its “OlaDupe” campaign. Legal and marketing, Byczko said, have to work together on this, not in sequence. What Brands Should Actually Do Byczko laid out three practical layers, all before litigation ever enters the picture. First: register your trademarks, and where a product design is genuinely distinctive, pursue trade dress or design patent protection early, before a dupe exists and before you know whether the product will even take off. That timing problem is real. Brands rarely know in advance which product will become the one worth copying. Her advice was to look at long-standing anchor products, the ones that have quietly carried a brand identity for years, and ask whether they’re actually protected. Second: monitor. A large share of dupe disputes start on social media, not in a courtroom. That means someone needs to be watching hashtags and influencer content, not just from direct competitors, but from adjacent or even unrelated brands that could end up duping a product without anyone noticing until it’s already trending. Third, and the one Byczko clearly considers most underused: consumer education and brand storytelling. “This is the original” is a weak pitch on its own in a market flooded with cheap alternatives. What works better is explaining, specifically, what makes a product different: its formulation, its sourcing, its performance, its longevity. Give people a real reason to pay more, not just a claim to authenticity. Where This Goes Next Byczko doesn’t think dupe culture is a passing trend. Her expectation is closer to “there will eventually be a dupe of everything,” and she’s watching an interesting generational pattern where teenage shoppers are teaching their mothers about dupes, who are in turn teaching their own mothers. On the legal side, she expects more clarity as cases like Van Leeuwen work their way through the system, giving brands a clearer formula for how to define and defend trade dress. On the brand side, she expects less reliance on litigation as the primary weapon and more investment in what’s genuinely hard to copy: real innovation, ingredient transparency, and storytelling that a dupe simply can’t replicate. One data point she raised stuck with us: search interest in the word “craftsmanship” is at its highest point in twenty years. After years of leaning into dupe culture, there are signs some consumers are swinging back toward wanting the original, the real ingredient, the real technique, the thing that can’t be copied to the same quality. For brands sitting on distinctive packaging, a signature shape, or a product identity they’ve never formally registered, that’s less a trend forecast than a to-do list. Here is the full transcript: Ken Suzan: Thank you, Ralf. Our guest today on the IP Friday’s podcast is Caitlin Byczko. Caitlin is a partner with Barnes and Thornburg LLP and is based in Indianapolis, Indiana. Caitlin crafts and defends global brand strategies, protecting intellectual property assets with creative solutions and highly tactical advocacy. She excels in trademark prosecution and litigation before the Trademark Trial and Appeal Board and federal district courts, safeguarding trademarks and digital properties for businesses of all sizes and at every stage of the business life cycle. From startups to Fortune 500 companies, Caitlin manages clients’ intellectual property needs across diverse industries. Her experience spans retail, fashion, luxury goods, sports, technology, agriculture, venture capital and pharmaceuticals. Beyond trademark law, Caitlin brings valuable insights from her law school experience with the National Collegiate Athletic Association, NCAA, and her previous work serving in a technology company’s in-house legal department. Her tenacious nature and clever problem-solving skills shine through in complex matters, earning praise from clients and colleagues alike. Caitlin is co-author of “Dupe Culture Meets the Courtroom,” published in Global Cosmetic Industry on March 16, 2026. Welcome, Caitlin, to the IP Friday’s podcast. Caitlin Byczko: Hi, Ken. Thank you so much. I’m very honored to be here. Ken Suzan: Yeah, so Caitlin, today we’re talking about dupe culture, a topic that is rapidly becoming front for many brands around the world. What’s the actual difference between a dupe and a counterfeit? Caitlin Byczko: That is one of my favorite questions. This is the most important distinction to draw when we are talking legally about dupes because the difference, because media and social media often use the words interchangeably and legally they’re very different. A counterfeit is a product that uses someone else’s actual trademark. We often think of a fake Chanel bag with interlocking C’s or a fake Louis Vuitton. It’s relatively straightforward trademark infringement and generally above certain thresholds is a federal crime. A dupe, by contrast, is a product that mimics the look, feel, or performance product without actually using the name or logo. We often think of it in the beauty products, in the fashion space, some brands like Elf Cosmetics, which was in the article you just mentioned, Zara, Costco’s Kirkland brand, Quince, who are all very well known in the dupe space. Ken Suzan: What has led to the rise of dupe culture? I’m reading about it virtually every day. Caitlin Byczko: I feel very strongly about this and I’m always talking about it in my legal and non-legal worlds. It’s a very interesting societal change that I think we’ve seen over the past year. I am a lawyer, I am not a marketer, I am not a sociologist, but in my opinion, social media and influencer culture specifically has really created the kind of rise in dupes that we see today. I don’t think we can talk about modern dupe culture without talking about TikTok specifically. Dupe content is its own genre, essentially on TikTok and on Instagram. There’s a whole vocabulary that people are dupe influencers, where their whole product, everything that they’re doing and selling, all of the content they’re making is dupe related. What’s really changed is the speed, I think, around when other products or when a dupe product comes out, how it can be marketed and how people can find out about it. The speed of commerce itself has increased wildly as a result, in part because of social media. A product used to take months to build a reputation as a good alternative. When we think about things, generic cereal is one thing that I have been talking about with my parents with respect to dupe culture. It was one of the things that there used to be, you would go to the store and there would be the cereal, the name brand cereal, and then there would be the generic version of the cereal, which was usually less expensive. That in a way was a dupe. It took a long time. Your friends knew about the dupe cereal and then you knew about the dupe cereal. Then it all got around. Now a single video can send a dupe product sold out within days, within hours sometimes. Oftentimes, a brand’s own team doesn’t even know about the dupe until it’s already been wildly out. Part of it becomes this legal issue when there are claims coming around the dupe. In the Sol de Janeiro case against Macau Beauty, part of the complaint isn’t just about the trade dress and the packaging, which I think we’ll talk about. It’s about the influencer content and the testimonials and what people are saying about the dupes. There’s so much evidence now and there’s so much content and there’s so much out there regarding dupes on social media, on TikTok, and in other places. Ken Suzan: Yeah, and it’s an ever-evolving story. Every day there’s new social media content, more evidence for a potential gain, right? Caitlin Byczko: Absolutely. Ken Suzan: So if dupes aren’t using a particular brand name, how are companies suing over them at all? Caitlin Byczko: So this is really where trade dress comes in, and trade dress, as most of us know, has been around for a long time. There are a lot of very well-known things that you probably see or use every day that you don’t know are protected by trade dress, but they are. And the trade dress protects the overall kind of look and feel of a product. So if you think about things like packaging, color combinations, shape, label design, when that becomes distinctive enough, right? When consumers see that and kind of immediately understand it has the secondary meaning related to the brand owner, then it can become a protectable trademark. And so the test for trademark infringement is likelihood of confusion. And courts will look at the factors of how similar the products actually look, how sophisticated the shoppers are, whether there’s evidence that people were actually confused. I think one of the big cases in the trade dress space that came out since you and I discussed originally, Ken, is the Van Leeuwen versus Rebel Creamery ice cream case. And so for any of those interested, it’s a very interesting opinion. It just came out of the Eastern District of New York. I think that really helps people, brands specifically, kind of provide a roadmap with respect to how to define a trade dress. I think they did an excellent job there defining what the trade dress was for the packaging. And I think that that had a lot to do with the success. Ken Suzan: Yes. Ken Suzan: Why do you think younger consumers gravitate towards dupes so much more than past generations did? Caitlin Byczko: I think there are a few things that are kind of top of each other. The obvious one is economics. I think younger consumers, especially Gen Z, they’re shopping in an environment where there’s affordability pressure. And I think that dupes let them participate in certain trend cycles without the price tag. Gen Z is a significant demographic behind the growth of dupes. And they have a predicted spending power we saw recently, $12.6 trillion by 2030. Ken Suzan: Wow. That’s incredible. Caitlin Byczko: I think it is really also coupled with more of what I would say is a cultural shift. Again, I am a lawyer and this is just my opinion. But what feels aspirational is really changing, I think. And a generation ago, we saw in the fashion world, there was a really big, people really liked logos. Having a logo, owning a logo was the point. And now for a lot of younger shoppers or even more savvy shoppers, actually being a savvy shopper is the status symbol itself. So for a lot of creators, finding the dupe before anyone else or being the one who tells your followers about the dupe really has its own, and it’s less “I have this real thing” and more, “oh, I outsmarted the markup.” And I think it’s that kind of value. I think younger consumers are more publicly skeptical of the idea that something is worth five or ten times more just because of the name on the packaging. And I think that that becomes the case particularly in beauty and then clothing as well. And so I think it’s coupled with the question of craftsmanship and all of these different things. Like we can’t view anything in a vacuum, which is why I could talk for 500 years about this topic. Ken Suzan: Yeah, definitely. Now brands obviously want to protect themselves. That’s an important thing. But going after a dupe can backfire publicly, particularly on the internet. Can you comment on this possibility and what should brands do? Caitlin Byczko: Sure. I think the biggest thing is what you just said. So I think there’s the legal component. And when we’re assessing this for one of our brand clients, I think we cannot review one without the other. So I think you have to say, do we have this claim? Do we have a protectable trade dress or a look and feel claim? And what is the potential backlash in the public? I think it is also a joint PR concern, because what we see is suing over a dupe can very easily read to the public as, oh, this big brand or big corporation is coming down on a small competitor or on its own customers that made the original brand aspirational. I think that we see this in a lot of the big cases that are out right now. So brands, I think, can start to think about enforcement as a communication strategy first, because sometimes the smarter play isn’t necessarily filing a lawsuit. It’s kind of a quieter cease and desist, a takedown request, or separately, it might be really doubling down on the craftsmanship or on a marketing side of what makes the product worth the price. I think Charlotte Tilbury is a great example of this, who’s really leaned into this kind of “can’t be duped” or “you can’t remake the original” with respect to some of their really core products. And so I think people really need to, or brands really need to, assess: one, how can we define what it is that’s being duped? And again, that’s where I think that Van Leeuwen case, I think, will be really interesting over the next few years, with respect to kind of providing this roadmap to help people say, here is a way that we can try to really define what the trade dress is and then be able to protect it and be able to enforce it. Ken Suzan: Caitlin, are there cases right now, I know we just talked about the Van Leeuwen case, but are there cases right now that you think will actually set the tone for how this area of law develops? Caitlin Byczko: Absolutely. And I think some of the cases probably are even in the works, they’re not even filed yet, which is probably very exciting to us as trademark nerds. I do think the Lululemon versus Costco case will be a big one. It’s not just trademarks and trade dress, as many of them are not. I think a lot of times we see in these cases brands are very smartly using kind of all of the different types of causes of action that they bring: trademark, patent, false advertising, a lot of different things. And so I think that that one is definitely certainly one to watch kind of in the fashion space. And then the Sol de Janeiro versus Macau Beauty. Macau Beauty has been sued multiple times, I think, in various jurisdictions. And so I think part of that one is very interesting to me because I think it’s this, it loops not only trademark protection, but also it brings in false advertising, it brings in influencers, it brings in all of these different things. And so I think, like we had talked about previously, nothing is really viewed in a vacuum. And I think for all of these cases, one really important thing, maybe that we didn’t necessarily have access to 10 years ago, or certainly 20 years ago, is this like just ripe amount of evidence of potential confusion or potential non-confusion. When we go on social media and look at all of these things, and then read the comments and all of this different data that’s out there, it’s fascinating, because if you’re in trial, or if you’re going to trial, you’re sending a cease and desist letter, like there is evidence of what the consumers think right here in front of you, right? And the weight of that evidence obviously depends on what it is. But it’s fascinating the way that you can very quickly identify, you know, is there confusion? Is there not confusion, in a way that you likely could never have even thought to consider 10 to 20 years ago? Ken Suzan: Now beyond litigation, what should brands actually be doing to protect themselves in a dupe-driven market? Caitlin Byczko: I think one of the best things that we can do, right, is starting to register the trademarks. I think that’s an obvious one. And really start to consider where the product is genuinely distinctive. And so if it is genuinely distinctive, pursuing a trade dress or a design patent early, before a dupe exists, before anything happens. And I know that can be difficult, because oftentimes brands don’t know for sure what’s going to take off and what’s not. It can also be a surprise. But I think it’s really pushing brands that when you are innovating and when you are doing something that is truly unique and truly distinctive, or when you’re looking back on your brand assets and saying, this thing has been an anchor brand asset for 10 years, you know, have we sought trade dress protection? Is there a way that we can do that? The second layer really is monitoring, in my mind, because a lot of dupe disputes do start on social media. And I think it is important to have people within a company, if you have a product that you’re really keeping an eye on, or that you’re concerned about being duped or causing confusion, having someone who is keeping eyes on hashtags and influencer content and all of these various things. You know, we’re not watching just your direct competitors, we’re watching other completely different brands, or kind of made-up brands even, who could be duping the product. And then I think the third thing that I see as very important is this kind of consumer education and brand storytelling, which is when we kind of get outside of the purely legal side of it. And, you know, legal and marketing and brand and social kind of all need to work together, right? I think if the only pitch to consumers is “this is the original,” it kind of becomes a weak argument in a market where there are cheap alternatives everywhere. But I think the brands that really explain what actually makes their product different, in its formulation, its sourcing, its performance, its longevity, it really gives people a real reason to say, I want to pay more for this brand because of XYZ, you know, the technology or whatever that is. Charlotte Tilbury is one that I had mentioned. I know Olaplex kind of had a big campaign around “OlaDupe” is what they called it. So I think really unique and interesting marketing also assists with that. Ken Suzan: Caitlin, where do you see dupe culture heading? Is this a trend that plateaus or does it fundamentally change how brands operate? Caitlin Byczko: I think dupe culture itself is here to stay. I mean, I think we are only getting into a world where there is truly going to be a dupe of everything. And it’s not good or bad necessarily. I think it is just where we are in life. And I think, you know, things serve different purposes. And it all depends a lot on how the younger consumers shop. And it’s also changing how older consumers shop. You know, I’ve read a lot about teenage girls teaching their moms about dupes, who are then teaching their grandmothers about dupes, right? So on the legal side, I think we will get clarity eventually. I think right around, you know, all like all of these things, which seem so complex, and we’ll never know the answer. You know, five [years] from now, we will probably have certainly more clarity, because a lot of these cases will move forward. You know, the Van Leeuwen one, which I’ve now talked about multiple times, but I just obviously think it’s very fascinating. I think that that’s one where you have a roadmap, right? And it may be contested, or, you know, everything is very fact-specific in the trademark world. But I think it will open the door to allow people one more aggressive brand enforcement. But it will give people a roadmap proactively to kind of say, if we follow this formula for our trade dress, or, you know, defining our trade dress, then, you know, we have something we can potentially protect. And then I think on the brand side, we’ll likely see less reliance on litigation as the primary weapon and more investment in things that are actually, you know, difficult to dupe: innovation, ingredient transparency, marketing, genuinely interesting brand storytelling is something that we’ve seen. I read this past week that searches for craftsmanship, just like generally the word craftsmanship, and kind of products with craftsmanship, is at an all-time high, than it’s been in like the past 20 years. And so it’s interesting, right, that we have gone from this kind of luxury item or high craftsmanship to this dupe culture that we are in now. But there is some potential shift where people are saying, you know, now, I’ve seen all of this and I have all of these options, but now actually what I do care about is the original, right, the innovation or the ingredient transparency or all of those things that can’t necessarily be copied to the same quality. So it’s why it will just provide us with endless topic of discussion, because I think it will only just keep changing forever. Ken Suzan: That’s right. Caitlin, I want to thank you for spending time with us on the IP Friday’s podcast. This has been very insightful, and I’m sure we’ll be talking about this issue in the months and years to come. Caitlin Byczko: Thank you so much, Ken. I really appreciate it. Ken Suzan: Thank you.

We examine the steep decline of the loyalty scheme and spotlight two luxury brands that are bucking the trend. Plus: Andrew Mueller defends his title in the weekly quiz.See omnystudio.com/listener for privacy information.

Mike Brevik goes solo to unpack why songs like Dreams, Careless Whisper, and Bye Bye Bye keep hijacking the internet decades after release. He walks through the neuroscience of why a familiar song bypasses your skepticism filter, then shows how Ocean Spray and Heinz turned that same reaction into real brand value, without ever manufacturing it. KEY TAKEAWAYS Nostalgic songs go viral not because they're objectively better, but because your brain encodes them as autobiographical memory, and memories bypass the skepticism filter that every ad has to fight through. Anemoia, coined by writer John Koenig, is nostalgia for a time you never lived. It means a brand's best-era nostalgia can now reach people who weren't even alive to experience it. The reminiscence bump explains why songs from your teens and twenties hit hardest: that's when your brain forms the most identity-shaping memories of your life. New music isn't worse than old music. It just hasn't had decades to attach itself to your life yet. The gap is timing, not quality. You cannot manufacture an authentic nostalgic moment, but you can build the conditions for one and amplify it when it happens, as Ocean Spray and Heinz both proved. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com KEYWORDS nostalgia economy, anemoia, reminiscence bump, brand nostalgia, dopamine and music, default mode network, autobiographical memory, Ocean Spray marketing, Nathan Apodaca, Heinz Love Lid, emotional branding, viral marketing trends, TikTok nostalgia, brand authenticity, University of Barcelona study, Fleetwood Mac Dreams, nostalgia marketing strategy, Gen Z nostalgia, Brand Retro podcast, Mike Brevik EPISODE HIGHLIGHTS [00:01:26 - 00:02:34] Anemoia gets its definition: nostalgia for a time you never actually lived, and why it changes who a brand's nostalgia can reach. [00:04:15 - 00:05:12] The two brain systems that fire together when a song hits: the default mode network and the reward circuitry. [00:05:48 - 00:06:13] University of Barcelona researchers confirm dopamine release from music is causal, not coincidental. [00:06:13 - 00:07:03] The reminiscence bump explains why songs from your teens and twenties hit harder than anything new. [00:07:03 - 00:08:15] Mike answers his own opening question: new music isn't worse, it just hasn't had time to attach itself to your memories yet. [00:08:15 - 00:09:47] The full Ocean Spray and Nathan Apodaca story, and how a broken-down car and a longboard outperformed an entire marketing budget. [00:10:33 - 00:11:34] Heinz's Love Lid case study: building around behavior that's already there instead of manufacturing something new. [00:11:34 - 00:13:07] The three-part framework for building your own version of the nostalgia economy.

It's Friday and time for Ep. 85 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill reflects on a very tough week as he shares some thoughts on the passing of both Rob Watson and Dolly Parton – and the one thing that truly binds them together. After that, he welcomes retired industry legend, Mark Shinn. In a wide-ranging discussion, they talk about his past life running a multi-line firm, what retirement looks like, the meaning of volunteerism, why donating to PPEF matters, and even a bit of Washington Huskies and Texas A&M Football talk! HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you're looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

Elbows up — but make it strategic. Phil and Kenny break down what the latest US tariff escalation actually means for Canadian food, beverage, and CPG brands. This one's raw and unscripted. The guys air out the frustration, then get clinical: how founders should be stress-testing their US ambitions, why "buy Canadian" is more than a slogan right now, and how to hunt for opportunity instead of just moaning about the mess. They dig into the case for looking beyond the border — Mexico, Europe, Asia, and the I-5 corridor as its own set of regional markets — and why parking your US plan doesn't mean blowing it up. Plus a rundown of the food & beverage associations and buy-local programs across BC, Alberta, Manitoba, Ontario, and Atlantic Canada that brands can tap for peanuts. If you're a Canadian brand, tell the world you're Canadian — people are asking, and not just here at home. In this episode: Why the guys are angry — and why they're choosing to move past it "Buy Canadian" when you can, and being real about when you can't Rethinking the US: sizing, packaging, COGS, and market viability Looking past the border — Mexico, Europe, Asia, and regional plays The provincial food & bev associations and buy-local programs worth joining This Commerce Life is Canada's longest-running commerce podcast, hosted by Phil Chang and Kenny Vannucci.

White Board: Three brands that have taken a step back in Sports, Pop Culture and Consumer. RIP ESPN's ticker during college football games Clay Travis joins the show SUBSCRIBE: @NextRoundLive - youtube.com/@nextroundlive @TNRClips - youtube.com/@TNRClips FOLLOW TNR ON SPOTIFY: https://open.spotify.com/show/7zlofzLZht7dYxjNcBNpWN FOLLOW TNR ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-next-round/id1797862560 WEBSITE: https://nextroundlive.com/ MOBILE APP: https://apps.apple.com/us/app/the-next-round/id1580807480 SHOP THE NEXT ROUND STORE: https://nextround.store/ Like TNR on Facebook: / nextroundlive Follow TNR on Twitter: / nextroundlive Follow TNR on Instagram: / nextroundlive Follow everyone from the show on Twitter: Jim Dunaway: / jimdunaway Ryan Brown: / ryanbrownlive Lance Taylor: / thelancetaylor Scott Forester: / scottforestertv Tyler Johns: /TylerJohnsTNR Brooks Carter: /BrooksACarter Sponsor the show: sales@nextroundlive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Target is facing backlash over a children's Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controversy can teach marketing leaders about cultural intelligence, marketing strategy, and customer experience. You'll learn why cultural intelligence shouldn't be outsourced to DEI—and three questions brands should ask to build it into their marketing infrastructure, protect customer trust and brand reputation, and catch cultural risk before it reaches consumers. For CMOs, marketing leaders, and growth marketers, it's a timely lesson in why understanding your customers must extend beyond what they buy to how you serve them. Frictionless Growth Partnership (building internal marketing infrastructure): https://www.frictionlessgrowthlab.com/retainer/

Send us Fan Mail My Amazon Guy helps Amazon brands build steady, long-term growth with a full team of brand managers, SEO specialists, PPC experts, designers, and project managers. The team uses data, hands-on account reviews, and more than 400 working SOPs to improve visibility, conversions, advertising, listings, and overall account performance. MAG started as an Amazon education company, and that teaching mindset still shapes how the team works today while managing more than $1.4 billion in annual Amazon sales for hundreds of brands.Ready to grow with a full Amazon team? Talk to My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Why Brands Work With My Amazon Guy0:33 - Strategies for Profitable Amazon Growth1:30 - How MAG Acts as an Extension of the Team2:27 - Specialized Experts in SEO, PPC, and Design3:21 - Expertise Beyond Amazon: Meta, TikTok, and Web4:45 - Scaling Amazon Brands With Proven SOPs5:15 - From Amazon Education to $1 Billion in Managed Sales6:23 - How to Partner With My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

In "Scale or Fail: Navigating Trade Volatility for Emerging Brands", Joe Lynch speaks with President and CEO of the Americas region of GEODIS, Laura Ritchey, about how emerging brands can navigate trade volatility, manage inventory, and build scalable, resilient supply chains. About Laura Ritchey Laura Ritchey joined GEODIS in July 2025 as President and Chief Executive Officer (CEO) of the Americas region. Laura is responsible for overseeing the region's freight forwarding, contract logistics and transportation business units along with engineering and technology, IT, ProVenture (U.S.-based subsidiary of GEODIS focusing on industrial real estate) and Material Handling Resources (one of the country's leading material handling distributors owned by GEODIS). In total, Laura oversees GEODIS Americas' expansive operations including nearly 20,000 employees and more than 230 sites across eight countries. Laura brings over 30 years of experience to GEODIS, with 15 focused on supply chain management in both retail and third-party logistics. Laura began her career in finance before transitioning to supply chain operations, including sourcing, distribution and strategic transformation. Prior to her current role, Laura was most recently CEO at Radial, Inc., a leader in e-commerce fulfillment solutions, where she drove revenue growth and profitability through operational excellence. At Radial, she led the North American P&L for a $1.4B e-commerce logistics division, responsible for relationships with over 170 clients across four service lines. Before joining Radial, she held leadership positions at L Brands, FullBeauty Brands and Centric Brands. Laura is on the Dean's Advisory Council at Fisher College of Business at The Ohio State University and is an active board member of the Federal Reserve Bank of Atlanta's Nashville Branch. Additionally, she is actively involved with C200 whose mission is to inspire, educate, support and advance current and future women leaders. Laura earned her J.D., MBA and bachelor's degree from The Ohio State University. Additionally, Laura is accredited as a certified public accountant and admitted to the bar in Ohio. About GEODIS GEODIS is a leading global logistics provider acknowledged for its expertise across all aspects of the supply chain. As a growth partner to its clients, GEODIS specializes in four lines of business: Global Freight Forwarding, Global Contract Logistics, Distribution & Express Transport, and European Road Network. The Group operates a global network spanning nearly 170 countries and 48,000 employees. In 2025, GEODIS generated €10.6 billion in revenue. GEODIS is a company owned by SNCF group. Key Takeaways: Scale or Fail: Navigating Trade Volatility for Emerging Brands Beware the "10K Order Trap" During Rapid Growth: Scaling operations from 1,000 to 10,000 monthly orders often breaks a business before demand stalls. Emerging brands must build strong foundational supply chain building blocks early—such as maintaining clean master data (accurate dimensions and weights) and choosing a 3PL capable of global growth—to avoid costly operational failures when reaching inflection points. Adopt a Hybrid Inventory Strategy to Balance JIT and JIC: Shifting strictly between "Just in Time" (JIT) and "Just in Case" (JIC) risks either stockouts or trapped working capital. A balanced, hybrid approach—keeping adequate stock of fast-moving core basics while tightly controlling slow-moving seasonal items—helps protect cash flow without sacrificing availability. Re-evaluate the "Amazon Effect" and Recommerce to Protect Margins: High-speed, free shipping creates an illusion of necessity that drives up last-mile costs. Brands should focus on order delivery certainty over pure speed while implementing circular economy strategies (recommerce) to rehabilitate and resell returned apparel, which often recovers up to 95% of inventory value. Mitigate Sourcing Risks Beyond Single-Factory Bets: Diversifying supply chains requires going all the way back to raw material inputs rather than simply relocating assembly plants. Navigating evolving global tariffs requires nearshoring flexibility, dual-sourcing critical SKUs, and re-orchestrating supply chain flows across regional hubs. Understand True Landed Costs to Avoid Margin Shock: Delegating freight forwarding and customs clearance entirely to overseas manufacturers often leads to hidden markups and supply chain delays. Leveraging an end-to-end global provider with licensed customs brokerage capabilities ensures clear visibility into total landed costs and regulatory compliance. Leverage Global Scale with Curated, End-to-End Execution: Supported by a global network spanning nearly 170 countries, over 48,000 employees, and €10.6 billion (USD $12.35 billion) in revenue (2025), GEODIS provides emerging and established brands with an agile, end-to-end "launchpad for global growth" across contract logistics, freight forwarding, and transportation. Avoid the "Set It and Forget It" Supply Chain Mindset: Ongoing volatility, regulatory shifts, and geopolitical friction require continuous evaluation of supply chain networks. Taking a cautious, practical approach to emerging technologies like AI (for labor forecasting and route planning) ensures operational stability while safeguarding proprietary data. Learn More About Scale or Fail: Navigating Trade Volatility for Emerging Brands Laura Ritchey | Linkedin GEODIS | Linkedin GEODIS The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

The business world was buzzing when Burger King posted 8.5% same-store sales growth in the US, beating McDonald’s by the widest margin in at least two years. Meanwhile, Wendy’s dropped 7%, losing its number two spot in American fast food. But is this turnaround as impressive as the headlines suggest? Through the lens of category design, the story looks very different from what most business journalists are telling you. On this episode of The Pirate Street Journal, Christopher , Eddie, and Bri break down what is really happening with Burger King and the fast food wars, why Reddit has become the most valuable and most manipulated room on the internet, and whether mascots are a genuine brand asset or just a sign that a company has nothing real to say. What emerged was a masterclass in how companies confuse marketing wins with actual category leadership. This is just some of the topics that Pirates Christopher Lochhead, Eddie Yoon and Bri Clark discuss on this episode of The Pirate Street Journal. Each week, the Category Pirates pick three headlines worth paying attention to and break down the category underneath. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Burger King’s Growth Numbers Do Not Tell the Whole Story When Burger King rebuilt the Whopper with a premium bun, new mayo, and a box instead of a wrapper, it made headlines. CEO Tom Curtis started taking personal calls from customers, reportedly logging over 3,300 conversations. These are real operational improvements, and the marketing shift from stunt-driven content to customer-celebrating campaigns like “You Rule” shows genuine progress. However, as the panel pointed out, you do not deposit percentages into a bank account. Franchise profit per location actually dropped from roughly $205,000 to $185,000, hammered by record beef prices. The chain making less money per store is winning traffic, but not building wealth. Marketing can improve perception, but it cannot solve for a weak category position.   Why Burger King Cannot Win by Fighting for Number Two The deeper issue is that Burger King has spent decades trying to be a better version of McDonald’s rather than something genuinely different. McDonald’s has far more locations and is legendary for speed and consistency. Premium burger brands like Five Guys and Shake Shack own the taste-driven, quality-focused space. Burger King is caught in the middle, without a clear category to own. The contrast with In-N-Out Burger is striking. In-N-Out has been owned by one family since its founding, has never franchised, has never gone public, and operates with one of the simplest menus in fast food history. The result is that customers do not say they want a burger. They say they want In-N-Out. That is what a category of one looks like, and it is the standard Burger King should be measuring itself against.   What Reddit and Mascots Teach Us About Category Thinking The Reddit story carries a powerful lesson that connects directly to Burger King’s situation. Brands are paying agencies thousands of dollars a month to plant fake organic reviews on the one platform consumers trust precisely because nothing there is bought. The panel argued that the real opportunity on Reddit is not manipulation. It is listening. Angry customers are not indifferent customers. They are passionate ones who can be flipped into advocates with radical generosity and a genuine point of view. The mascot trend follows the same pattern. Crocs, Liberty Mutual, Stanley Black and Decker, and others are launching brand characters, but research shows a mascot needs more than three years of consistent use before it delivers measurable results. Most marketing teams do not have three years. Duolingo’s Green Owl succeeded because one person committed to it consistently over five years and built something culturally meaningful. A mascot, like any marketing asset, cannot substitute for a clear category. It can only amplify one that already exists. To hear about the topics in this week's The Pirate Street Journal, download and listen to this episode. You can also read more Pirate Street Journal entries in the Category Pirates newsletter.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!

As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Reese dives into The Cult of Celebrity Wellness Brands, where skincare, mental health, spirituality, supplements, and good old-fashioned celebrity worship have melted together into one extremely Instagrammable belief system. From Goop and Rhode to Rare Beauty, Kardashian supplements, children's skincare, and the spectacularly messy rise and fall of Selena Gomez's mental health startup Wondermind, Marketing critic and Hoodwinked: How Marketers Use the Same Tactics as Cults author Dr. Mara Einstein (@drmaraeinstein) joins us to unpack parasocial trust, brand cults, wellness grifts, scarcity marketing, and why the most effective sales pitch is just convincing you that something is wrong with you first. Enlightenment is only a 12 step skincare routine, GLP-1-adjacent supplement, and celebrity approved app away. The Cut: What Happened at Wondermind by Angelina Chapman Subscribe to Sounds Like A Cult on Youtube! Follow us on IG @soundslikeacultpod, @amanda_montell, @reesaronii, @chelseaxcharles, @imanharirikia.  Pre-order Iman's new book, Once in a Timeline, here! Your pre-order helps make more books possible! Sounds Like A Cult is coming to you LIVE from The Elysian in LA on October 15th! Get tickets at soundslikeacult.com! Thank you to our sponsors! Get free shipping on your order and 365-day returns at https://Quince.com/slac Cut your wireless bill to 15 bucks a month at https://MINTMOBILE.com/cult Download the Vinted app for free and start listing. With no seller fees, you keep every dollar you earn, https://www.vinted.com/ Save 20% Off Honeylove by going to https://honeylove.com/SLAC #honeylovepod Learn more about your ad choices. Visit podcastchoices.com/adchoices