Podcasts about brands

In an era where consumers gather inspiration everywhere else, branded eCommerce sites face an existential crisis: prove your utility or become irrelevant. This episode examines how consumer expectations have shifted toward "get me what I want, when and how I want it," with 58% finding returns the most frustrating aspect of online shopping. We dissect why guest checkout remains a universal pain point and how brands can differentiate through seamless utility rather than flashy features.The Foundational Basis Matters MostKey takeaways:eCommerce sites have evolved from discovery engines to confirmation engines—customers arrive with pre-baked decisions seeking reassurance, not persuasion.Speed, clarity, and consistency are the new table stakes. Flashy features mean nothing if your site is slow, your checkout is clunky, or your shipping policy is unclear.Personalization should be engagement-based, not identity-based. Customers want relevance without creepiness—focus on their behavior in the moment, not invasive tracking.AI is an enabler, not the answer. Use it to understand cross-platform touchpoints and customer frustrations, not as a magic bullet for conversion. [00:04:06] "By the time they land on your site, they have pretty much created an idea of who you are, of what you offer, of what your product is. It's more on the choice confirmation bias...they don't want to be challenged. They just want to be reassured that they made the right decision." – Felipe Pose[00:14:00] "The role of the website has become more about clarity and reassurance, and not about communicating everything that you are, everything that you do, everything that you provide." – Felipe Pose[00:20:33] "I think that is one of the most powerful insights that we have gathered from many reports...they don't want to be really over targeted. They don't want identity based personalization. It's more based on what I want in this moment. What do I need from you? It's personalization based on engagement." – Felipe Pose[00:29:11] "If you are playing like a Jenga game...if you don't have a really strong foundation, if you don't have a site that is working correctly, a site that has some really slow pages, you have an unclear shipping policy...those are the things that will end up moving the needle the more." – Felipe Pose[00:32:46] "It's all about being prepared for the future and really understanding. Do I have everything I need today to be prepared for that? Because if you are on a really slow platform, something that is not scalable, you will not have a good experience today, even more so in 2026." – Felipe PoseAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands crossing the $100M line, roughly speaking, face a privileged danger : deceleration. It happens very quickly once you hit max ACV or even ¾ of your category's max ACV. If you didn't prepare for this, you will have to act fast. It's very hard to an emerging brand to get past $500M and stay growing like KIND. The solution is to aim for the opposite - acceleration, even when it seems least likely to happen.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

It's that time of year again: Brand Federation's Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walmart. He's also a visiting professor at William & Mary, sharing decades of brand strategy know-how. On this episode, Matt reveals which brands earned “Nice,” which landed on “Naughty,” and what leaders can learn from both. What You'll Learn How brands end up on the Naughty list by ignoring customer context and cultural signals. How Delta, Starbucks, and others earned their spot on the Nice list through clarity, consistency, and smart leadership. Why edgy brand moves succeed or fail depending on strategy and self-awareness. How crisis response can turn a disaster into a win with creativity and cultural savvy. What Apple's place on the watch list says about innovation, risk, and the future of tech brands. Episode Chapters (00:00) Intro (00:52) Matt returns to the show (01:21) Why American Eagle's “Great Jeans” campaign backfired (03:52) Cracker Barrel's tone-deaf rebrand misstep (06:48) Target's DEI reversal and the cost of misunderstanding your customer (09:20) Southwest walks away from its differentiators (11:52) Meta's AI avatars go sideways (12:44) Delta earns a place on the Nice list (13:55) Starbucks returns to the core (16:55) How Astronomer turned crisis into comedy (21:15) Duolingo kills the owl (and nails it) (24:40) Navigating edgy vs. effective brand moves (24:51) Apple lands on the watch list (27:40) The brand that made Matt smile (29:17) Where to learn more about Brand Federation (30:08) Closing Matt Williams is the President of Brand Federation, a brand and marketing consultancy that helps organizations like Harvard, MIT, and Mercy Corps transform their brand strategy for growth and impact. Before that, he spent 26 years at The Martin Agency, rising through strategic planning roles to become CEO. During his tenure, he led strategy and campaigns for GEICO, OREO, UPS, Discover Financial, Benjamin Moore, and Walmart, while guiding the agency to national creative and effectiveness recognition. Matt also teaches as a Visiting Clinical Professor at William & Mary, where he brings decades of brand strategy expertise to future marketers. Matt lights up when talking about Duolingo, specifically the irreverent, persistent, slightly unhinged owl. The way Duolingo leans hard into its mascot's attitude — using humor, edge, and cultural relevance — reflects a brand that truly understands both itself and its audience. The owl's personality, storytelling, and strategic mischief never fail to make Matt smile. Connect with Matt on LinkedIn. Check out the Brand Federation, where you can see the full Naughty & Nice List! Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Greene sits down with Steph Weber, CEO of The Weber Co., to break down why short-term rental owners can't rely solely on Airbnb if they want long-term control and growth. Steph explains how direct branding protects your business from platform changes, helps guests connect emotionally to what you offer, and creates a clearer path to repeat stays and referrals. They also dig into what it actually takes to build a brand guests remember, beyond pretty photos and a few amenities. Steph shares how to define a real target audience (often starting with yourself or a past/future version of yourself), how to turn amenities into guided experiences, and why collecting guest emails is one of the simplest, most overlooked moves STR operators can make. The biggest takeaway: today's STR world isn't a side hobby—it's a hospitality business. And the operators who win are the ones who design intentionally, market consistently, and build a brand they own. In this episode, you will hear: Why direct branding matters when you don't control the platform that drives bookings How Airbnb changes can impact hosts—and why brand autonomy is the hedge What it means to create a "branded guest experience" (not just a place to sleep) How to define your avatar and design for a specific audience (not the masses) Why email lists are "low-hanging fruit" and how they power direct bookings Turning amenities into intentional rituals and guided experiences guests remember Follow and Review If you enjoy the show, please follow Zen and the Art of Real Estate Investing on Apple Podcasts and leave a rating and review. It helps other listeners discover these conversations and supports the show's growth. Supporting Resources Connect with Steph: Website: http://theweberco.com/  Instagram: http://instagram.com/theweberco  LinkedIn: https://www.linkedin.com/in/stephweberbrandcoach/  Connect with Jonathan: Website - www.streamlined.properties  YouTube - www.youtube.com/c/JonathanGreeneRE/videos  Instagram - www.instagram.com/trustgreene  Instagram - www.instagram.com/streamlinedproperties    Zillow - www.zillow.com/profile/streamlinen​j Bigger Pockets -  www.biggerpockets.com/users/jonathangreene Facebook - www.facebook.com/streamlinedproperties  Email - info@streamlined.properties   This episode was produced by Outlier Audio.

Lauren Hartstone is a Creative Director and Partner at Sibling Rivalry, where she's spent the past decade mastering the art of fusing brand architecture with compelling storytelling. From creating iconic title sequences at Imaginary Forces to revolutionizing sports graphics, her journey reveals how creative fearlessness and systematic thinking can transform entire industries.Growing up with a market research executive father and artist mother, Lauren developed an understanding of both human behavior and visual expression. Her obsession with David Fincher's Se7en title sequence led her to Imaginary Forces for five transformative years. At Gretel, she experienced a humbling moment of having to step back and learn systematic branding. Becoming a mother of two fundamentally shifted her leadership approach—embracing merged work-life roles rather than separation.Now revolutionising sports graphics, Lauren's admission of knowing nothing about the sector became her greatest asset. Her philosophy centers on finding stories that already exist, working smarter as a leader, and maintaining excitement about possibility even after decades in the industry.Key moments: Merge branding with storytelling: The most powerful work happens when systematic brand thinking meets emotional narrative craft—they're not separate disciplines but symbiotic forces that strengthen each otherThe story is usually already there: Stop searching for manufactured insights and bigger concepts outside—the most authentic and resonant stories often exist within the brand, the people, or the culture you're trying to representStrategic fearlessness beats safe permanence: Brands hold back from bold creative choices because they fear permanence, but campaigns are ephemeral—there's more power in being willing to take expressive risks that can evolve over timeFresh perspective is your superpower: Not knowing a sector intimately isn't a weakness—it's an opportunity to bring new eyes, question conventions, and offer what you do best without being constrained by industry dogmaLeadership shifts from hours to impact: As you grow into creative leadership, especially as a parent, your value transforms from volume and hours worked to vision, clarity, and the ability to work smarter and fasterKeep work and life merged, not separated: The stress of maintaining rigid boundaries between creative passion and family responsibilities can be replaced by flexible integration—showing your children what creative work looks like teaches possibilityStay excited about where things could go: After decades in the industry, maintaining genuine enthusiasm for "there's so many places this could go" at the start of each project keeps creativity alive and prevents complacencyFind where you feel your best self: Long-term creative fulfilment requires finding the team, the environment, and the work that allows you to stretch, learn, feel confident, and be authentically yourself. Daring Creativity. Daring Forever. Podcast with Radim Malinic daringcreativity.com | desk@daringcreativity.com Book by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

How do you get your children to cooperate with you, when they just don't want to?It's a problem we all face - our kids will refuse to do something not because they don't want to, but because we're telling them to, and it's so frustrating! So what's the answer?In this bucket emptying episode, I'm going to introduce you to the psychology of cooperation, and give you some simple, helpful, and practical tips you can use right away.So pour yourself a cuppa, find a comfy seat, and enjoy the conversation…Highlights from this episode:01:12 - Cooperation is transactional03:28 - Validate your children's feelings04:47 - Explain why08:10 - Focus on effort and process10:55 - Self Care14:17 - Connecting actions to feelings16:08 - Challenge just enough19:18 - Offer choices where possible

Derek Champagne talks with Marvin Alballi, a globally recognized leader in the food and beverage industry, acclaimed for authoring the world's highest-rated restaurant and F&B book, Restaurant Excellence: The Ultimate Guide to Success in the Food and Beverage Industry, available on Amazon. His book was purchased by top hotel and restaurant companies and endorsed by global chefs and CEOs.A recipient of the prestigious Fortune 500 Brinker International “Operator of the Year” award, Alballi has established a reputation as a transformative force in hospitality, with a proven record of turning around struggling businesses and driving sustained growth.With extensive experience across luxury, lifestyle, upscale, mainstream F&B and the restaurant franchise industry segments, Aballi has worked in North America, Europe, the Middle East, Africa, and Asia. His career includes consulting for celebrity chefs, Michelin-starred restaurants, and award-winning establishments, including MENA's 50 Best #1 restaurant. In addition, Marvin Alballi has consulted for global, local brands, and franchises such as Orfali Bros, Boston Market, Café D'Arte, Famoso Pizzeria, The Great Harvest Bread Company, Peaceful Restaurants, Wing Stop, and Fusion Ceviche.A sought-after keynote speaker, Alballi has been featured at leading conferences and platforms such as Bloomberg Intelligence (NYC), The Future Hospitality Summit, HSMAI, Breaking Travel News, The Fast Food & Café Convention, Dubai Restaurant Week, and the CET World Series convention on CX and Marketing. They are also a regular guest on Dubai Eye Radio's Helen Farmer Show and have spoken for and guided several organizations including Couqley Restaurants, Paramount Hotels, Adyen, Radisson Dubai, Orfali Bros, and Crowne Plaza Muscat.His insights and thought leadership have been showcased on international podcasts including Bloomberg, The Chef JPK, GotLanded (New York), Polaris (Dubai), and TwentyOne06.In addition to creating the groundbreaking Twelve-Point Program (TPP)—the industry's most effective F&B and restaurant performance management system, Alballi has become a trusted authority on brand reputation, guest experience, profitability, marketing, and restaurant economics. His expertise lies in crafting strategic, long-term business solutions that deliver measurable results and elevate operational excellence.A Canadian citizen, Alballi continues to influence the global F&B landscape by driving innovation, quality, and sustainable growth. Alballi currently leads 26 countries and territories at Hilton Asia Pacific with more than 1,100 restaurants and bars in the Asia Pacific region.Marvin's new book, Hospitality Excellence, is available on Amazon (as of February 2026). Business Leadership Series Intro and Outro music provided by Just Off Turner: https://music.apple.com/za/album/the-long-walk-back/268386576

One of the biggest challenges companies face is how to maintain their heritage while adapting to changing consumer preferences.The task can be even more daunting for legacy brands that on the one hand have built their reputations on their brand or company history.  But on the other, need to compete with newer brands that feel more modern.Establishing that critical but delicate balance requires the skills of a branding master.Today we are joined by Michael Kønig, a brand expert with two decades of experience leading transformations at companies like Bang & Olufsen, Georg Jensen, Wedgwood, Waterford, Royal Copenhagen and Moomin through shifts in product direction, brand positioning and operating model design. Today he runs his own agency helping leadership teams use their heritage as a strategic advantage. His work focuses on making legacy brands culturally relevant again, simplifying their portfolios and enabling them to deliver at speed.I can't wait to sit down with Michael and find out what he did to give  these legendary brands a modern makeover - without losing the essence of what makes them unique.USEFUL LINKS:Michael Konig Designs website:  https://www.michaelkonig.design/Free 5-day Heritage PlaybookLinkedinLiving the Dream with CurveballOn the living the dream with curveball podcast I interview guests that inspire.Listen on: Apple Podcasts Visit A Seat at The Table's website at https://seat.fm

This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What's happening up here? Find out. Hosted on Acast. See acast.com/privacy for more information.

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo's big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.  Show notes: 0:25: A Fickle Judge. Generous Sharks. Competition BTS. Mochi Magic. A "Dirty" Brand. – The hosts reflect on the high level of professionalism from their teams, enthusiastic attendee feedback, and the inspiring presence of seasoned founders who generously mentored early-stage entrepreneurs. They highlight BevNET's New Beverage Showdown and its winner protein coffee brand Projo, and the Nosh Pitch Slam, won by BFY gummy brand Rotten Candy. The team also celebrates memorable founder presentations, global flavors, and emerging brands across food and beverage. Ray recalls celebrity moments that added extra buzz, from Ryan Phillippe's surprise appearance as a beverage enthusiast to Khloé Kardashian sampling products backstage. He also praises an upstart hangover-recovery brand and a Portland-based RTD cocktail company, and a new line of cinnamon drinks. Brands in this episode: Dirty Saint, mōcean, Stursi, Projo*, NO CAP!, TIZZ, Rhinestone, Oh So Easy!, Djablo Sauce, Keya's Snacks, Xinca Foods, Shooka Sauce, Rotten, Poppi, Khloud, Sweety, Fly By Jing, Nixie, Late July, Fishwife, Pretty Tasty, Biolyte, Straightaway Cocktails

It's Friday and time for Ep. 48 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill starts off the podcast with his “Opening Shot” where he takes on the absurdity of the Pantone Color of the Year. After that little preamble, Bill is joined by the “other” industry BP, Brian Porter from Starline! During a conversation that weaves back and forth, they talk about the importance of relationships, the rising event costs for suppliers, industry volunteerism, and a little college football roundtable. Trust us, this is one conversation you don't want to miss. BIG thanks to our pals over at PPAI. The schedule for Conference Day at PPAI Expo has officially dropped and you won't believe the truly AMAZING speakers ready to help you level up your 2026! Check out the lineup at ppai.org/schedule!

Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year.   Now, I know what you might be thinking. "Cath, I'm exhausted. I've just pushed through the Christmas rush. The last thing I want to think about is more marketing." And honestly? I get it. By mid-December, most of us are running on fumes and dreaming of a week at the beach with our phones on silent.   But here's what I want you to consider: what if you could capture significant revenue during the week after Christmas with almost zero real-time effort? What if the work you do this week – before you switch off – sets up a system that runs beautifully while you're relaxing with a book and a cold drink?   That's the Q5 opportunity. It's not about working through your holidays. It's about being strategic enough to have your marketing work for you while you rest.   So today, I'm going to walk you through exactly what Q5 is, why the economics are so favourable, how customer psychology shifts during this period, and most importantly – the practical steps to set yourself up this week so you can capitalise without sacrificing your summer break.     Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Traditional fashion and automotive industries are wedded to a leather supply chain that requires 20 toxic processing steps and plastic coatings, while they simultaneously claim environmental leadership. The uncomfortable reality executives don't acknowledge is that traditional leather production isn't just environmentally destructive—it's becoming economically obsolete. Join Shelley and Stephanie Downs, a biomaterials pioneer and CEO of Uncaged, as they have an honest conversation about how fashion executives who use natural leather are caught between mounting environmental pressure to change and legacy suppliers who resist touching alternative materials. Brands are being forced to choose between tradition and transformation. Meanwhile, major automotive brands including Jaguar and Land Rover are already piloting leather alternatives, responding to reputational risk from environmentally conscious consumers. To strengthen public awareness of leather alternatives, Uncaged just announced a new partnership with Oscar winning actress Natalie Portman who is a longtime vegan activist.Special Guest: Stephanie Downs, CEO, Uncaged InnovationsFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Get My Brand Masterlist ⁠https://drchristiangonzalez.com/best-brands-form-2-2/ Get Probiotics Guide https://drchristiangonzalez.com/probiotic-pdf-request-form/ Episode Description You trust the probiotic label that says "clinically studied strains" and "supports gut health." But a shocking new investigation reveals most brands can't prove it. Dr. Christian Gonzalez reached out to 56 of the biggest probiotic companies—including Seed, VSL#3, Garden of Life, Ritual, and Thorne—with one simple request: show proof your strains survive stomach acid, maintain potency through expiration, and are tested for heavy metals, yeast, and mold contamination through Certificates of Analysis (COAs). The results? Fifty-three brands disappeared, dodged questions, or flat-out refused to respond. Only THREE companies could stand behind their claims with real data. This isn't about being picky—it's about protecting your gut microbiome, immune system, and mental health from paying premium prices for mystery powders. When you consume contaminated or ineffective probiotics daily, you're wasting money on dead bacteria that never colonize your gut—or worse, introducing toxins that worsen bloating, immune stress, and digestive dysfunction. The hidden problems lurking in popular probiotic supplements: • Dead on arrival strains that can't survive stomach acid or bile—rendering them completely useless before reaching your intestines • CFU deception: potency guaranteed only at manufacturing, not expiration—meaning you're getting a fraction of what's promised • Heavy metal contamination including lead, arsenic, and cadmium that accumulate in your system and disrupt gut healing • Mold, yeast, and bacterial contamination from compromised sourcing and manufacturing that can trigger inflammation and immune reactions • Unverified strain claims with zero genetic testing to prove what's actually in the capsule matches the label • Proprietary blends designed to hide inferior ingredients and avoid accountability for specific strain efficacy In this episode, Dr. Christian Gonzalez exposes the 2025 Probiotic Purity Audit and reveals: • The full list of 56 brands tested—and which major names refused to respond or failed safety and efficacy standards • The ONLY 3 probiotic brands that passed with radical transparency, clean COAs, survivability data, and verified potency at expiration • The $70+ billion marketing manipulation behind "clinically studied" and "gut health support" claims that mean nothing without third-party verification • Strain specificity: why this is the only metric that matters for true gut colonization and therapeutic benefit • How contaminated probiotics actively harm your microbiome, worsen digestive symptoms, and waste your money on expensive filler • The gut-brain axis disruption, immune dysfunction, and inflammatory cascade triggered by low-quality probiotic supplementation This episode goes beyond gut health—it's about understanding that your microbiome controls everything from mood and immunity to hormone balance and disease prevention. It's about taking back control of what colonizes your body every single day, and demanding transparency from an industry built on marketing hype, not real science. The probiotic industry doesn't want you asking these questions. But your gut health depends on it. Timestamps: 0:00 - Intro 1:15 - Why Most Probiotics Don't Actually Work 2:42 - CFU Numbers: The Marketing Trick Companies Use 3:33 - What Happened When I Contacted 56 Brands 5:16 - The Testing Standards Every Probiotic Should Meet 6:55 - Companies That Didn't Make the Cut 8:55 - The Strain Specificity Problem Explained 10:28 - Hidden Contamination Risks in Probiotics 12:24 - Final Results & Download the Master List

In this episode, Donny discusses the branding of various political figures and events, focusing on Donald Trump's declining approval ratings and the implications of economic issues like inflation and layoffs. The conversation also touches on the political shift in Miami with the election of a Democratic mayor, cultural trends reflected in Google searches, and the empowerment of women in the workforce. The episode concludes with a look at notable figures in entertainment and the significance of Pantone's color choice for the upcoming year. Takeaways: Trump's failure to address affordability is a major mistake. Miami's political landscape is shifting with new leadership. Economic concerns like layoffs are at an all-time high. Gen Z's approval of Trump has drastically declined. Silver prices have surged, indicating economic shifts. Bob Dylan continues to tour despite his age. Women are increasingly becoming the primary earners in families. Pantone's color of the year reflects societal needs for tranquility. Cultural trends are shaping public interest and search behaviors. Learn more about your ad choices. Visit megaphone.fm/adchoices

2026 Content Predictions (Backed by Data)And What High-Earning Brands Are Doing to Adjust NOWThis episode? Buckle up because this isn't just a content pivot. This is a consumer revolution. Founder-led brands with clear positioning, proof-packed content, and an actual system are the only ones still scaling right now.That's not my opinion. That's what the data says.Here's the brutal truth:The old way of doing content?Gone. Buried. Over.In this episode, I'm walking you through exactly what's changing in 2026 and why your content and marketing plan have to evolve if you want to stay in the game.This isn't a content shift. It's an entire internet and industry shift. And if you're still playing like it's 2024 or 2025?You're gonna get left behind or become extinct.We're covering:

The Super Bowl, the Olympics, and the FIFA World Cup are all happening in 2026 — and they're not just sporting events. They're cultural events powered by identity, influence, community, and the underrepresented audiences shaping modern fandom. The brands that win next year won't be the ones with the biggest budgets — they'll be the ones with the deepest cultural understanding and the strongest consumer trust. In this episode of Frictionless Growth Marketing, Sonia Thompson — inclusive growth and customer experience strategist — sits down with Cesar Martinez, Chief Commercial Officer at Sonoro, the largest multicultural podcast network in the world. Together, they break down: • Why major 2026 cultural moments (Super Bowl, Olympics, World Cup) require a new marketing playbook• The identity-led communities driving modern sports fandom — and why they're essential for brand growth• How to connect meaningfully with Latino, Gen Z, and multicultural audiences (without pandering or stereotypes)• Why cultural competency is now a growth strategy, not a “nice to have”• The risks of getting it wrong — and the long-term benefits of getting it right• How brands of ANY size can show up in culture (even without a big-game budget) If your brand wants to grow in 2026 and beyond, this episode will show you exactly how to remove friction, build trust, and create marketing that resonates in moments that matter. Because the brands that understand and participate in culture will win next year and beyond. Work with Sonia Unlock sustainable, frictionless growth in your business: Friction Finder™ Growth Audit — Identify the friction points pushing customers away and learn exactly how to fix them - https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session™ — Build a clear, confident plan for sustainable growth with today's customer - https://www.frictionlessgrowthlab.com/roadmapping/ Inclusive Growth Retainer — Partner with Sonia to optimize your customer journey, marketing, and experience for long-term growth - https://www.frictionlessgrowthlab.com/retainer Links from the episode: Sonoro - https://sonoromedia.com/ Cesar Martinez on LinkedIn - https://www.linkedin.com/in/cesar-martinez-1b34376/

In today's episode, I'm sharing the powerful insights I walked away with after spending last week inside a mastermind surrounded by entrepreneurs playing at an incredibly high level. The conversations, behind-the-scenes access, and the way these leaders think completely expanded my perspective on brand, content, team, and what it really takes to grow. If you're ready to think bigger and approach your business with renewed clarity and focus, this episode will spark something for you.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up Rock Nation! Today we're joined by Jeff Su. He's an ex-Google employee, turned full-time creator and AI educator. Jeff helps solopreneurs and creators turn AI tools into real leverage, not just shortcuts.In this episode, Jeff shares why AI-native creators will outpace everyone in 2026, how to use AI to replace a 10-person content team, and why good prompts are built on systems, not templates. He also breaks down his repurposing workflow, the red team prompt strategy, and why AI won't replace you, but a smarter creator using AI will.Check out Jeff here:https://www.youtube.com/ ⁨@JeffSu⁩  https://www.instagram.com/j.sushie/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:03 – How Creators Can Use AI as a Tool, Not a Threat2:53 – AI Isn't Replacing You—Bad Creators Are Replaceable4:16 – Why AI Content Won't Kill Human-Made Content5:12 – Using AI at Google vs. as a Creator6:49 – What Are Gemini Gems and How Do They Work?8:09 – ChatGPT vs Claude vs Gemini: Which AI for What Task?10:41 – Why Most People Should Start with ChatGPT12:03 – AI's Impact on Solo Creators and Business Scaling12:44 – The Smart Way to Create 50+ Podcast Clips a Month14:18 – Sponsored Segment: Artlist15:49 – The Biggest Trap Creators Fall Into with AI18:59 – A Hybrid Approach to AI Video Clipping20:32 – The 3 Levels of AI Fluency: Curious, Literate, Native22:19 – Why You Need to Use Text Expanders for Prompting23:18 – Text Expander Tools: Alfred, Raycast & More25:39 – Getting Better AI Results Starts with Better Prompts26:28 – Why Most People Never Advance with AI Tools28:57 – There's No AI Playbook (Yet)—And Why That Matters32:02 – Winning Skeptics Over to the Power of AI33:21 – Reverse Prompt Engineering Explained35:28 – Building a Prompt Database in Notion37:50 – Organizing Your AI Workflow Like a Pro39:21 – Jeff's Research Process Using ChatGPT & Notion41:25 – What is Red Teaming and How to Use It With AI43:12 – Behind Jeff's YouTube Workflow: From Idea to Upload46:02 – How AI Helps Explain Complex Concepts Clearly47:12 – What to Include in Your ChatGPT Custom Instructions50:02 – Evergreen vs. Limiting Custom Instructions50:58 – Why Custom Instructions Can Hurt More Than Help52:53 – Best Practices for Structuring Effective Prompts54:50 – How Prompting Is Like Excel Shortcuts for AI56:16 – Why You Need Battle-Tested Prompts for Your Workflow1:01:33 – Why Reverse Prompting Saves You Hours1:02:13 – Prompting with Hashtags & XML: Advanced Tips1:04:09 – Using AI to Improve Video Prompts for GenAI Tools1:07:05 – Notion Setup: Jeff's Full YouTube Content System1:10:05 – Using AI to Add Clarity Without Losing Personality1:11:33 – Avoid the “Curse of Knowledge” With AI Assistance1:13:40 – How Custom Instructions Shape AI Tone of Voice1:14:40 – Where Most People Go Wrong With Custom Instructions1:16:36 – How Overly Specific Instructions Pigeonhole AI1:17:46 – Bad vs. Good Examples of Custom Instructions1:19:19 – AI Bias: Why Tools May Overfit to Your Role1:20:06 – Best Custom Instructions for General Use1:26:06 – How AI Boosts Productivity Across Roles1:27:15 – Final Tips for Personalizing AI Assistants1:29:36 – Balancing Efficiency With Authenticity in Content1:32:19 – Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

I had the incredible opportunity to bring together some of the brightest minds in the creator economy for an evening of candid conversation about where this industry is headed. From ad tech innovations to creator authenticity, we covered the full spectrum of what it takes to turn creator content into scalable, revenue-generating partnerships. Conor McKenna from Luma and Zoe Soon from the IAB kicked things off with a macro view of the space, discussing how fragmented media is creating massive opportunities for technology to step in. We explored why brands are shifting budgets at unprecedented rates, with Unilever committing 50% of marketing spend to creator-related initiatives.The evening featured deep dives into brand integration strategies with Ali Parish from Blue Hour Studios and Jeremy Stewart from VuePlanner, followed by an eye-opening discussion with Arthur Leopolod from Agentio about how AI and automation are revolutionizing creator advertising. Perhaps most compelling was hearing directly from Sydney Jo, the creator behind the viral Group Chat series, and her manager Haley Friedman from Made By All about the reality of building a creator business. From navigating brand negotiations to maintaining creative authenticity, this conversation revealed both the opportunities and challenges facing the next generation of digital storytellers._______________________________________________Key Highlights

As Chief Marketing Officer of Yum! Brands' Habit Burger & Grill since February 2023, Jack Hinchliffe leads all aspects of brand communications, retail calendar, customer insights, digital marketing, and F&B for the fast casual. On this episode of QSR Uncut, he joins editorial director Danny Klein to discuss Habit's ongoing transformation into a more meaningful and memorable brand, and how it's earned top rankings from customers and transformed that affinity into some outside-the-box campaigns, including crashing the cultural conversation after placing a billboard outside In-N-Out locations congratulating them on their “No. 2 burger.” We get into those campaigns, Jack's history at KFC and in marketing overall, and Habit's recent partnership with the Los Angeles Dodgers. Plus, much more.

What was your go-to food brand of 2025? Join Intern John, Sos, and Rose as we go through a list of the top food spots and more! Make sure to also keep up to date with ALL of our podcasts we do below that have new episodes every week: The Thought Shower Let's Get Weird Crisis on Infinite Podcasts See omnystudio.com/listener for privacy information.

Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk about every day. In this episode, I break down why aligning your business with charity is not only the right thing to do, but a smart long term strategy. If you have ever wondered how philanthropy fits into a business plan, this episode will give you clear insight and real examples from our weekend in the community. Learn how giving back can move your business forward.

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode, Katie Harbath sits down with Michelle O'Grady of Team Friday to unpack how culture, identity, and technology are transforming the way brands and civic leaders connect with younger generations. They explore the rise of mixed-race identities, the fluid ways Gen Z and Gen Alpha see themselves, and what this means for marketers who want to stay relevant. Michelle shares how her work at the intersection of academia and brand strategy helps companies understand shifting consumer behavior—and why long-term thinking matters more than ever. The conversation also reflects on how politics and pop culture are colliding, and what authenticity really looks like when engaging the next generation.Takeaways* Understanding generational change is essential for modern marketing* Mixed-race identities are rapidly reshaping the demographic landscape* Brands must break out of siloed thinking to stay relevant* Gen Alpha's worldview will drive the next wave of consumer expectations* Civic engagement is shifting alongside cultural and identity trends* Younger audiences expect authenticity from political and cultural leaders* Cultural fluidity demands nuanced, adaptive marketing strategies* Long-term, relationship-driven approaches outperform quick fixes* Effective engagement starts with meeting people where they already are* Complex, multifaceted identities require more sophisticated brand storytellingChapters* 00:00 Journey from Academia to Marketing* 04:45 Understanding Mixed Race Identity* 07:48 Merging Academic Insights with Brand Strategy* 12:38 The Rise of Gen Alpha* 16:40 Civic Participation and Political Engagement* 20:05 Changing Dynamics of Civic Participation* 23:50 Engaging the Younger Generation in Politics* 29:40 The Courage to Start a Business* 31:38 Complexity in Consumer Behavior* 38:24 Understanding Demographic Shifts* 40:49 Authenticity in Connection Points* 43:32 The Importance of Listening in Communication* 44:00 Long-Term Planning in Marketing and CommunicationAnchor Change with Katie Harbath is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Anchor Change with Katie Harbath at anchorchange.substack.com/subscribe

Danny Silverman is the Executive Vice President of Digital Commerce at Market Performance Group, a leading end-to-end strategy and services omnichannel commerce agency. He is also the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, Danny has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006. In this episode… Brands are overwhelmed by rapid shifts in AI, search behavior, and digital commerce expectations. With executives demanding clarity while teams face mounting complexity, how can companies cut through the noise and refocus on what drives growth? Seasoned digital commerce expert Danny Silverman says that brands should return to eCommerce fundamentals: traffic and conversions. He urges them to streamline assortments, double down on high-quality contextual content, and use AI tools as enhancers — rather than replacements — for human judgment. This helps leaders translate emerging trends into practical actions that strengthen performance instead of complicating it. In this episode of The Digital Deep Dive, Aaron Conant sits down with Danny Silverman, Executive Vice President of Digital Commerce at Market Performance Group, to discuss navigating AI-driven commerce. Danny explores contextual content's rise, the need to focus on profitable hero items, and how shifting 1P and 3P dynamics impact brand strategy.

How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the growing question: How can AI agents truly help B2B brands?Many B2B organizations feel the pressure to adopt AI but struggle to understand where it fits or how to begin without overwhelming their teams. Using a simple concierge analogy, Donna explains how AI agents can guide prospects more intentionally, strengthen your existing marketing message, and unify internal teams.She breaks down three types of AI agents B2B companies can start using today, plus three practical steps to begin integrating AI confidently and responsibly.What You'll Learn:• Why AI agents are ideal for long, complex B2B buying journeys• How thoughtful AI mirrors the personalized guidance of a concierge• The role of a Presales Agent in improving lead qualification and buyer readiness• How a Marketing Support Agent reinforces your current messaging instead of reinventing it• Why an Internal AI Agent can reduce friction and keep global teams aligned• Three simple steps to help you start adopting AI strategically—not reactivelyTimestamps:00:00 – 01:50: Why AI agents matter now for B2B01:51 – 04:20: The concierge analogy: a human-centered way to understand AI04:21 – 08:00: AI Agent #1: The Presales Agent — better qualification, better conversations08:01 – 12:15: AI Agent #2: The Marketing Support Agent — reinforcing your established message12:16 – 16:40: AI Agent #3: The Internal Department Agent — bringing teams into alignment16:41 – 19:50: The biggest barriers B2B companies face when adopting AI19:51 – 22:30: Three steps to begin integrating AI agents effectively22:31 – End: Final insights and next stepsCall to Action:If you'd like help designing an AI agent for your B2B company, or you want your team trained to use AI thoughtfully, reach out directly to Donna: Dpeterson@worldinnovators.comhttps://www.chatbase.co/chatbot-iframe/4AzkU_L93TBRVVLVkXwNg

In this episode, Rick sits down with Jovana Jelenic, Head of Marketing at Vue, a science-driven skincare brand known for transparent communication and clinically backed products. Jovana breaks down how Vue attracts both male and female audiences with simple, effective solutions like their hydrocolloid nose patches. She shares how clarity, minimalism, and intentional education drive higher e-commerce conversions, while creative testing on Meta remains their core acquisition engine. Jovana also dives into her scalable workflow system that accelerates creative production, improves team efficiency, and fuels consistent growth. Marketers will gain practical insights on performance strategy, customer value delivery, and building systems that compound over time.

In this episode, Mack Rivkin, founder of Iconic Bloom, breaks down why brands must return to human-centered marketing as AI and automation accelerate. Mack explains how his approach prioritizes ethical practices, intentional storytelling, and sustainable growth rather than hyper-aggressive revenue targets that damage long-term brand health. He shares insights from working with fashion, wellness, entertainment, and gaming brands, highlighting how deeper alignment between values, communication, and customer experience creates more resilient businesses. Mack also explores the importance of balancing AI efficiency with genuine human creativity, urging marketers to remain mindful of over-reliance on automated tools. Listeners will gain a grounded perspective on growth that protects brand integrity and builds meaningful customer relationships.

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From a buttery Bojangles biscuit to a classic cold bottle of Cheerwine — these brands do not just sell a product, they sell the “South.” Through commercials, slogans and stories, we're diving into the world of Southern brands and how they shape identity, nostalgia, and market the region to itself and all around the world.

WHEN THINGS FALL APART ITS THE SIGN THAT GOD IS PUTTING THINGS TOGETHER IN YOUR FAVOR - WITHOUT THEMHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

In this episode, Allison Carey, VP of Marketing at Raw Sugar Living, talks about the brand's mission to provide better-for-you hair and body products at an affordable price, while also lifting spirits through positive messages, images, and experiences. She touches on the Gen Z consumer's desire for authenticity, education, and values-alignment in the brands they support, and how the brand appeals to that generation through their raw voice and integrity. Allison sheds insights into their product development guardrails, and the importance of creating products that are safe for sensitive skin, kids, and even fur kids (dogs). We discuss the brand's commitment to us 100% post consumer recycled (PCR) content in their bottles by 2030, their give back program that has donated over 20 million bars of soap and other clean essentials to families in need, and what the future looks like for Raw Sugar Living. We wrap up by hearing Allison's personal vision for a better world.Takeaways:The Clean Beauty Movement is a significant trend.Gen Z prefers authenticity, education, and values alignment over big splashy campaigns.Raw Sugar Living is dedicated to making clean beauty accessible and affordable. The brand avoids harmful ingredients and prioritizes safe formulations. Fragrance is carefully selected to enhance the consumer experience without compromising safety. Consumer insights drive innovation, particularly in catering to younger generations.Understanding consumer preferences is essential for marketing.Consistency in messaging is crucial for brand loyalty.Brands need to adapt to changing consumer expectations.Authenticity can differentiate brands in a crowded market.Sound bites:“Gen Z really is not as interested in the big splashy campaigns and trends. They want more authenticity, more education, and they want brands that live into those values.”“We don't just say Clean For All because we're an affordable brand. It also means that we have something for your whole family.”“We formulate without phthalates, without silicones, and we also have a very strict policy on fragrance. So you can be rest assured that everything you're putting on your skin, not only is it safe and better for you, but it's also effective.”“The post consumer recycled (PCR) plastic initiative was one that was started from the brand's inception.”“We believe it's like a full immersive 360 experience. So it's good for you, it smells good, and you walk out of the shower feeling better.”“We put sugar notes on the back of everything and it's always like a positive uplifting message.”“We also have something for your fur kids too, because we have a line called Fur Kids and that is for your dogs.”“A better world, to me, is definitely one where we all strive to make each other feel grateful and happier for what we have and how we use it.”Links:Allison Carey on LinkedIn - https://www.linkedin.com/in/allison-carey-23942849/Raw Sugar Living - https://rawsugarliving.com/Raw Sugar Living on LinkedIn - https://www.linkedin.com/company/raw-sugar-living/Raw Sugar Living on Facebook - https://www.facebook.com/rawsugarliving/Raw Sugar Living on Instagram - https://www.instagram.com/rawsugarliving/Raw Sugar Living on TikTok - https://www.tiktok.com/@rawsugarliving_…Joyful (Book) by Ingrid Fetell Lee - https://www.goodreads.com/book/show/43300050…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Clint sits down with Simon Mainwaring – internationally recognized brand futurist, bestselling author, and Founder & CEO of We First – to explore how businesses can thrive by putting shared purpose at the center of everything they do.Simon shares his journey from global ad executive to purpose-driven entrepreneur, sparked by a deeply personal wake-up call and a growing belief that business can be humanity's greatest problem-solver. Drawing on decades of experience guiding top brands, Simon breaks down the thinking behind his “Lead with We” framework and why a “we-first” mindset is the key to building sustainable businesses, trusted cultures, and collective impact at scale.From long-term capitalism and employee activism to AI, misinformation, and forest bathing, this discussion blends leadership strategy, cultural commentary, and practical brand insights you can apply right now. This is the first part of a two-part conversation.Topics Covered:Simon's origin story: from global ad exec to impact strategistThe missed call(s) that reshaped his life and workWhy companies must lead with “We,” not “Me”The Virtuous Spiral: a force-multiplier for brand impactThe role of business in an age of climate, trust, and social breakdownCapitalism vs. Conscious Capitalism: is it really a tradeoff?How long-term value wins over short-term gainsTrust in the age of AI and misinformationWhy leading with purpose isn't just good; it's good businessLinks & Resources:Simon's website - https://simonmainwaring.com/Simon's LinkedIn - https://www.linkedin.com/in/simonmainwaring/ Simon's company, We First Inc. - https://wefirstbranding.com/ Simon's email - simon@wefirstbranding.com Simon's book, “We First” - https://amzn.to/3Mhx4V0 Simon's book, “Lead With We” - https://amzn.to/3Me1HL7 Clint's website - www.clintpadgett.com Clint's LinkedIn - https://www.linkedin.com/in/clintpadgett/ 

In this episode Ecotextile Talks host Philip Berman speaks with ThredUp's Chief Strategy Officer Alon Rotem about the company's "resale as a service" model, from white-lable branded resale shops to multi-brand clean-out schemes that can turn underused wardrobes into store credit. They discuss what the real driver is for consumers, how ThredUp's distribution centres work at scale, why brands decide to plug into this infrastructure than trying to build it themselves.​ Circularity, policy and impact They also discuss what happens to the garments that do not sell, ThredUp's aftermarket partners, and what % of items entering its ecosystem end up without a second life. Philip and Alon also look at how California's new extended producer responsibility law could accelerate brand adoption of circular business models.​ AI and the road to 2029 Alon shares ThredUp's latest financial trajectory, the company's decade-long investment in technology, and how AI could transform the consumer experience of the resale sector, and potentially help them to finally return a profit after going public in 2021.  Links mentioned in the podcast ThredUp's 2025 annual impact report ThredUp's quarterly financial filings British Vogue reporting on Yale's study about second-hand shoppers This episode is presented in association with Techtextil North America, the premier trade fair for technical textiles and nonwovens, taking place from  4–6 August 2026 in Raleigh, North Carolina.        ​ ​

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy's. He's coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he's spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry's most coveted publications. 

Countdown: Top 10 Most Loved Brands of 2025#10 — Olive GardenBreadsticks! Endless salad.General excitement.#9 — Mountain Mike's PizzaNot a local option for the hosts.Quick note that it's a national brand.#8 — Texas RoadhouseAcknowledgment of local locations, including new ones.Share personal experiences.#7 — Nothing Bundt CakesSurprise at the ranking.Reactions to the popularity of the brand.#6 — BJ's Restaurant & BrewhousePraise for the food.Mention the famous Pizookie dessert.#5 — In-N-Out BurgerNot available locally, but loved by those who grew up with it.Funny note about order 67 being removed due to customers' antics.#4 — First WatchGreat breakfast spot.Hosts discuss visiting frequently.Quick mention of bar options (bottomless mimosas?).#3 — BBQ Chicken (all lowercase)Not familiar in Florida.Quick commentary on unknown brands on the list.#2 — Trader Joe'sHosts don't shop there because it's not nearby.Talk about its cult-like fan base.#1 — Dave's Hot ChickenHighlighted as the #1 most loved brand.Hosts discuss:New locations popping up everywhere.Traffic chaos near locations.Surprising fact: Drake and Samuel L. Jackson invested, helping its explosive growth.Clarify it's Dave's, not Drake's Hot Chicken.Personal desire to try it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

¿Qué fue lo que pasó con Héctor Brands? y Por qué nos debe interesar el vínculo de Katleen Levy con todo esto.

Send us a textLooking for proof that traditional media still moves the needle? We go straight to the source with Mickie Kennedy, founder of eReleases, to unpack how press releases win coverage in a world where TikTok clips sit beside front-page headlines. Mickie shares the inside mechanics of newswires, why bloggers and influencers now receive journalist-level access, and how small brands can punch above their weight without burning their budgets.We break down the anatomy of a high-performing press release: a sharp headline, a tight 500-word body, a quote that actually says something, and links that carry specs and visuals without clogging the story. Mickie explains why the best product announcements include a simple use case with outcomes and data, how to elevate your narrative with credible industry stats, and when to route technical details to a clean landing page. If press releases feel mysterious or outdated, this conversation resets the frame: journalists still fish in two main ponds, and your job is to show up with bait they can use.We also dig into process. Learn how to build a small, local media Rolodex and become the expert reporters call on deadline. Get a step-by-step approach to using AI as a drafting assistant—structure first, iterate paragraph by paragraph, and spend extra time on quotes and headlines. Then steal Mickie's most reliable tactic: an industry survey release that consistently produces multiple articles and valuable backlinks. The payoff is real: earned media drives credibility, lifts conversions, and reduces churn when you share placements with leads and customers.Ready to turn attention into trust? Listen now, subscribe for more smart strategies, and leave a review to tell us which outlet you want to land next.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

If you're using AI to chase shortcuts or avoiding it altogether, you're already behind. In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they're integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now. After years of testing and building, they've developed a practical approach to AI that helps them scale without sacrificing the human strategy that makes their brand magnetic. This isn't about chasing shiny objects—it's about leveraging intelligent tools to build a high-trust, high-impact business that runs without burning you out. If you're tired of trading time for money and want to build a business that grows with or without you, this conversation is your next step. Inside this episode: Why most entrepreneurs mistake growth for scale—and stay stuck because of it The two-audience framework that allows you to serve your clients and your team with AI Why BBG ditched generic tools to build a proprietary bot suite The most powerful, practical use-cases of AI Rory and AJ are using today How AJ is cutting hiring time in half while improving quality across the board Time-saving strategies they're applying both at home and in business Why most AI strategies fail—and what to do differently If you want to scale smart and stay relevant, this episode is a must.   DOWNLOAD OUR FREE AUDIOBOOK: wealthyandwellknown.com/audiobook

Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S.  In this episode, we sit down with Hiyo's three co-founders, Evan Quinn, Cygne Cooper and George Youmans, who discuss how this SoCal-born "social tonic" is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays. Show notes: 0:25: Evan Quinn, Cygne Cooper & George Youmans, Co-Founders, Hiyo – Evan and George reflect on how simultaneous family crises related to alcohol prompted them to cut back on drinking and inspired them to create Hiyo. Cygne discusses how she crafted the SoCal-inspired brand identity and sunset-themed packaging. George notes that Hiyo was initially a DTC brand and grew carefully into retail once operations were strong and consumer demand was clear. Cygne talks about how Hiyo's booth at Expo West 2024 created an energetic, immersive experience before the founders explain how merchandising strategy varies by retailer, with Hiyo fitting either near alcohol or within functional beverage sets. George talks about Hiyo's national partnership with Live Nation, requiring tight coordination across design, production, logistics, and on-premise education. Brands in this episode: Hiyo, Liquid Death

What is UGC - Full Breakdown https://youtu.be/vDWzpP1OdIQGet my FREE Guide to go from 0 to $3k/mo as a UGC Creator - https://ugcmasteryacademy.com/opt-in-guideIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube

Closing the Gap Between Customer Expectation and Customer Experience  Shep interviews Peter Cross, customer behavior expert, keynote speaker, and author of  Start with the Customer: How to Deliver World-Class Customer Service. He talks about the importance of company culture in delivering amazing experiences and how to close the gap between customer expectations and their lived experiences.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can brands empower employees to deliver exceptional customer experiences?  What are the most common changes in customer expectations in recent years?  How does technology, such as automation and AI, impact customer service delivery?  How can organizations make customers feel valued, even when their requests can't always be fulfilled?  What role should leadership play in promoting a culture of excellent customer service?  Top Takeaways:    Technology may be advancing quickly, but customer needs have stayed the same. Customers still want trust, transparency, inspiration, expertise, and genuine human connection. While new technology like AI and digital experiences can make customer service easier, it's important not to lose sight of what customers truly expect from you.   Modern customers compare every experience they have to the best companies, not just  direct competitors. Brands need to aim for world-class service, no matter the industry, in order to thrive.  Customers are not always right. They sometimes have unrealistic expectations or behave poorly. Regardless, even though employees shouldn't have to deal with unreasonable requests, they should always make customers feel valued and listened to.  Customers come with expectations, whether they say it or not. When there is a gap between what customers hope for and what actually happens, problems can occur. The goal is to always listen to what the customers need and aim to close the gap with every interaction.   Brands don't need to go over the top to close the expectation gap. All brands need to do is what they promised their customers. When customers say, "they are always friendly, always helpful, always knowledgeable," the word "always" in front of all those expectations describes where amazement happens.  Customer service is cultural. It's a team effort. Every person in the organization, from the leadership to the newly hired employees, is responsible for delivering an amazing customer experience.   Customers are willing to pay more for service that is friendly and, more importantly, convenient. Making it easy and pleasant to do business with you should always be a top priority. Convenience and friendliness are more than just nice. They are what keeps customers coming back.  Plus, Shep and Peter discuss more insights from new research by the Institute of Customer Service (ICS) and Start with the Customer. Tune in!  Quote:   "How meeting customer needs may have changed because of technology, but the needs themselves haven't changed at all. They still want to be inspired. They want trust, transparency, and connection."  About:    Peter Cross is a customer behavior expert, consultant, speaker, and the co-author of Start with the Customer: How to Deliver World-Class Customer Service. He is Vice President at the Institute of Customer Service, an Ambassador for the Retail Trust, and a Leader in Residence at the University of Leeds.   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Emma sits down with Mike O'Donnell, SVP Innovation and Business Transformation at Flywheel, to break down the real impact of AI-powered search on consumer behavior and brand strategy. Mike shares why consumers are embracing generative tools like Amazon's Rufus, how brands can adapt their content and measurement strategies for the new world of AI search, and what mass personalization means for the future of commerce. The conversation covers why consistent product data matters more than ever, how clean rooms and AI are unlocking audience-led advertising, and what Flywheel is building to help brands move from channel-based thinking to true return on consumer. Packed with practical insights, this episode is a must-listen for anyone looking to stay ahead in the evolving commerce landscape.Read the white paper, "From powerless to proactive: How brands can own the AI search revolution" here.

This episode, host Bill Calkins is joined by two guests representing a company called Brands in Blooms and a solution they're bringing to garden center retailers—BloomSuite. It's a click-to-edit website platform built specifically for garden centers, but that's far from the full story as you'll hear. BloomSuite also offers an e-commerce component connecting your store to nursery fulfillment partners that ship plants directly to your customers. And if your marketing messages, social media and CRM are disconnected and operating in isolation, BloomSuite ALSO offers a CRM + marketing dashboard to tie it all together with pre-built customer personas, automated content generators, calendars for planning, the ability to send targeted emails and texts, as well as full Meta connectivity to upload your social media to Instagram and Facebook. Brands in Blooms co-founders Jeff O'Brien and Jon Morrison explain what BloomSuite is all about and why the company is laser-focused on solutions for garden centers. Bill, Jeff and Jon also discuss the importance of having a website you're proud of, why collecting data is only as good as your plan to use it, the high cost (and confusion) of stacking multiple platforms, how e-commerce opens you up to a new customer base and how advanced tech could possibly allow us to be more human in the near future. As a listener of this podcast, you're encouraged schedule a free website audit with the BloomSuite team as a way to learn how these cutting-edge but simple-to-use tools can take your business to the next level. Here's how: https://brandsinblooms.com/pages/schedule   More Resources: Brands In Blooms: https://brandsinblooms.com/ BloomSuite: https://brandsinblooms.com/pages/bloomsuite Next-Gen Consumer Insights Masterclass: https://brandsinblooms.com/pages/course

Feeling “out of control” isn't a flaw—it's biology. In this episode, Taylor breaks down the hidden loops your brain runs under pressure and how to rewrite them so uncertainty stops triggering fear and starts triggering growth.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (4:09) Control, fog, and managing yourself(7:10) Losing control & rewriting internal patterns(14:50) Re-mapping loops for resilience(21:40) The illusion of predictability(25:10) Adaptation, agility & internal certainty(33:40) Spend freely of yourself & create evidence

What really happens behind the scenes of one of America's FASTEST growing brands?In today's vlog, you'll see it all — the real work behind building Johnny Slicks, our team culture, the chaos of filming days, and even a first look at the NeurovaLabs VR headset designed to increase blood flow to the prefrontal cortex and help repair TBI/PTSD symptoms.

On today's podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-better-understanding-lgbtq-media-content-and-brands-queer-audiences-revry   © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.