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    Scottish Watches
    Scottish Watches Podcast #673 : Chatting With Watch Brands and Collectors at The Glasgow Watch Show

    Scottish Watches

    Play Episode Listen Later May 12, 2025 45:00


    Click here to read along and see the photos in our show notes as you listen – http://www.scottishwatches.co.uk/category/podcast/ Welcome to the Scottish Watches Podcast episode 673! We're here at the... The post Scottish Watches Podcast #673 : Chatting With Watch Brands and Collectors at The Glasgow Watch Show appeared first on Scottish Watches.

    Humans of Travel
    Humans in the Hot Seat: All About Tourism Cares, With John Sutherland

    Humans of Travel

    Play Episode Listen Later May 12, 2025 17:31


    Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features John Sutherland,  senior director of community impact at Tourism Cares.  Tourism Cares, a nonprofit organization within the travel industry, is dedicated to advancing positive social, environmental and economic impact to help the world's people and places thrive. The organization offers a professional membership for travel agents ($99 per year), along with free tools like the Meaningful Travel Map. They also offer events, education and consulting. In this episode, Sutherland talks about what it really means to sell "meaningful travel" (and why it's important now, more than ever), and how advisors can engage with Tourism Cares. Register for Tourism Cares' "How Travel Advisors Are Embracing Sustainable and Impactful Travel," taking place at 12 p.m. Eastern on May 19, 2025. This episode is sponsored by The Globus Family of Brands. RESOURCES MENTIONED IN THIS EPISODE Tourism Cares Learning Opportunities for Travel Advisors Meaningful Travel Map Meaningful Travel Training Meaningful Travel Client Checklist Tourism Cares' Programs and Events Tourism Cares Sustainable Help Desk Appointments How Travel Advisors Are Embracing Sustainable and Impactful Travel webinar (on May 19, 2025) ABOUT YOUR HOST Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME.TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum. ABOUT THE SHOW TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.See omnystudio.com/listener for privacy information.

    Autoline Daily - Video
    AD #4053 - California ZEV Mandate Showdown; German Dealers Skeptical of Chinese Brands; Filosa First In-Line for Stellantis CEO

    Autoline Daily - Video

    Play Episode Listen Later May 12, 2025 9:23


    - California ZEV Mandate Showdown - China Sales Up 14.8% In April - German Dealers Skeptical of Chinese Brands - Nissan Doubles Job Cuts - Audi To Sell Italdesign - Filosa First In-Line for Stellantis CEO - ZF Launches Rare-Earth Free EV Motor - Autoline Poll Results on Yugo

    Grocer Pod -  Presented by AWG - Grocery, Marketing and more
    Don't Miss These New Products from AWG Brands

    Grocer Pod - Presented by AWG - Grocery, Marketing and more

    Play Episode Listen Later May 12, 2025 9:44


    On this week's Grocer Pod, AWG Brands Product Manager Tyler Olinger is in the studio with Sean Kosednar to discuss the new AWG Brands items launching in Q2.   

    The FittDesign Podcast
    FittBite Episode 301: Factories Hate When Fashion Brands Know This Secret (Bill Of Materials)

    The FittDesign Podcast

    Play Episode Listen Later May 11, 2025 3:44


    In today's FittBite, you'll learn exactly what a Bill of Materials (BOM) is and why it's crucial for your fashion brand's profitability. I break down how factories price your garments, explaining every detail from fabrics and branding to trims and labor. Tune in to uncover how mastering your BOM can help you negotiate better, streamline costs, and ensure your business stays profitable.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

    Serious Sellers Podcast: Learn How To Sell On Amazon
    #664 - All about the Amazon Ships In Product Packaging Program

    Serious Sellers Podcast: Learn How To Sell On Amazon

    Play Episode Listen Later May 10, 2025 30:17


    Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery. Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation. Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission. Learn More About Amazon's Ships in Product Packaging Program: Amazon Packaging: https://www.amazon-packaging.com/sellers Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss: 00:00 - Amazon's SIPP Program 01:53 - Amazon Background and Sustainable Packaging Program 07:15 - What is the Ships in Product Packaging Program by Amazon? 13:51 - Sustainability Benefits of SIPP 17:00 - Innovative Packaging Enhances Customer Experience 19:33 - Enhancements and Benefits of this Program 20:06 - Streamlining Enrollments in the SIPP Program 27:53 - Amazon's Sustainable Cost-Saving Program

    Future of Fitness
    Tom Dowd - From Struggling to Soaring: Inside F45's Turnaround

    Future of Fitness

    Play Episode Listen Later May 10, 2025 49:32


    In this conversation, Tom Dowd discusses the significant progress made at F45 over the past year and a half, highlighting leadership changes, franchisee engagement, and the challenges faced, including accounting issues. He emphasizes the importance of innovation and strategic focus in the fitness industry, introducing the new 'Fit House of Brands' strategy and differentiating the Vora Pilates brand as a unique offering in the market. In this conversation, Tom Dowd discusses the strategic growth and management of his fitness franchise, emphasizing the importance of balancing demand with operational capabilities. He introduces innovative recovery modalities and the integration of GLP-1 medications into their offerings, while also addressing the challenges posed by economic uncertainty. Dowd highlights the significance of content creation in establishing authority in the wellness space and the ongoing commitment to supporting members' health journeys.     LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

    Rockstar CMO FM
    The Rose & Rockstar: Controversy and Connection

    Rockstar CMO FM

    Play Episode Listen Later May 10, 2025 22:50


    Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute's blog - Surprise! Your Most Controversial Content Might Be Your Weakest” The main points from the bar this week: People are becoming numb to controversial content Applying the MAYA principle to content strategy Brands must believe in the positions they take Brands need to earn their place in the conversations Content strategy should include both familiar and surprising elements Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Thompson Bros at Dornoch Distillery Surprise! Your Most Controversial Content Might Be Your Weakest The Four-Letter Code to Selling Just About Anything - Derick Thompson  Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

    Taste Radio
    Own & Infer – Behind The Scenes Of A ‘Perfect' Brand Refresh

    Taste Radio

    Play Episode Listen Later May 9, 2025 35:57


    After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand's comeback wouldn't be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight. Also in this episode: the hosts unpack Guayaki's unprecedented rebrand to Yerba Madre and what it means for the category-defining brand. They also dive into Gopuff's new GoXL product and whether “value” is shaping up to be a defining theme of 2025. Show notes: 0:45: All Rain, All Rain, All Rain. A Dead Rabbit, A Great Thing. Madre Musing. XLerated Delivery. – Where's that Texas heat? The hosts encounter a rainy, gloomy Austin, but at least The Dead Rabbit delivers on every front. Prior to Taste Radio's meetup later in the day, they discuss Guayaki's rebrand to Yerba Madre and why they're excited to hear from Ghost co-founder Dan Lourenco at BevNET Live. John professes his love for Gopuff, but is he excited about the prospect of buying 12 rolls of toilet paper from the delivery platform? Ray feels left out of a meeting with an Austin-based founder of chai drinks. 12:55: Paula Grant, Founder, Suite9C & Yanni Hufnagel, Founder, Lemon Perfect – Paula chats about Taste Radio's NYC meetup and stealthy afterparty, before Yanni talks about how Lemon's Perfect's product quality issues spurred the company's refreshed formulation and decision to pursue a brand refresh. Paula Paula explains why she rejects the traditional “agency vs. founder” model, instead favoring deeply collaborative, in-the-room design processes. Yanni, a self-described detail obsessive, talks about their intensely collaborative design process, from aligning on visual simplicity to debating tiny but crucial details, like color balance, label hierarchy, and shelf visibility. Paula emphasizes the importance of powerful design that is about aesthetics, storytelling, brand trust, and commercial performance. They both discuss how the refreshed identity positions Lemon Perfect for future innovation and category expansion. Brands in this episode: Yerba Madre, Ghost, Uncrustables, Chobani, Kimbala, Lemon Perfect, Vitaminwater, BodyArmor

    Autoline After Hours
    AAH #742 - 11 Car Brands That Tariffs Could Force Out of U.S. Market

    Autoline After Hours

    Play Episode Listen Later May 9, 2025 63:03


    TOPIC: Industry Insight PANEL: Huibert Verhoeven, Harman; Paul Waati, AutoPacific; Gary Vasilash, shinymetalboxes.net; John McElroy, Autoline.tv

    Planet Upload
    How NewFronts 2025 Showed the Future of How Brands and Creators Collab

    Planet Upload

    Play Episode Listen Later May 9, 2025 29:41


    This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Here's more detail on what we covered this week:Spotify's podcast "plays" are a new metric for a booming industry - TubefilterThe Golden Globes Is Adding a Podcast Category in 2026LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - TubefilterMeta is launching a new ad product (and using AI) to get brands closer to trending Reels - TubefilterSay it in a Snap: Highlights from the 2025 NewFrontsIn India, Neal Mohan announces YouTube's $100 million investment in local creator economy - TubefilterJust for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter

    Wknd Warriors Fishing Podcast
    Episode 92 // Spring Walleye and How to Trap Leeches - The Spring Sendoff

    Wknd Warriors Fishing Podcast

    Play Episode Listen Later May 9, 2025 81:31


    In this episode, Jesse Cadrain shares his recent fishing trip experiences, discussing technical difficulties, fishing success, and preparations for the upcoming season. The conversation covers the challenges faced with equipment, the joy of fishing, and practical tips for spring fishing preparations, including leech trapping techniques. In this episode, the hosts delve into the intricacies of leech trapping and fishing techniques, focusing on effective baiting methods, optimal trapping strategies, and the best practices for caring for leeches. They also discuss fishing for walleye and pike, emphasizing the importance of timing and temperature in successful fishing outings. The conversation is rich with personal anecdotes and practical tips, making it a valuable resource for fishing enthusiasts. In this episode of the Wknd Warriors Fishing Podcast, hosts Jesse Cadrain and Logan Lewis delve into various fishing techniques and strategies for targeting pike, carp, and trout. They discuss the behavior of pike in different water conditions, effective carp fishing methods, and insights into lake trout fishing. The conversation also covers upcoming fishing tournaments and personal fishing plans, providing listeners with a comprehensive overview of the fishing landscape.Check out the website @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.wkndwarriorsco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to drop a review or rating on your listening platform so we can reach more anglers just like you!PODCAST LINKS: https://linktr.ee/wkndwarriorsfishingpodBe sure to follow the show @wkdnwarriorsfishingpodcast on Instagram, Facebook, TikTok and Subscribe to our YouTube channel for updates, behind the scenes, videos, giveaways and more!Email us at theweekendwarriorspodcast@gmail.comThis episode is brought to you by 13 Fishing Canada and the Saskatchewan Wildlife Federation.PODCAST SPONSORS/DISCOUNTS:13 Fishing Canada: Use Code "WKNDWARRIORS" for 15% OFF www.13fishing.ca *EXCLUSIVE Discount on Rapala Canada and ALL 9 of their Brands! Use Code "WKNDWARRIORS" for 15% OFF www.rapala.ca*Saskatchewan Wildlife Federation: Grab yourself a Membership here: https://saskatchewan-wildlife-federation.myshopify.com/collections/membershipsDownload the Saskatchewan Master Angler App: https://swf.sk.ca/master-angler-p

    build your profitable product business with mel robbins thelotco business podcast
    Contrast Is Queen: The Overlooked Secret to Higher Sales, Scroll-Stopping Brands, and Killer Conversions

    build your profitable product business with mel robbins thelotco business podcast

    Play Episode Listen Later May 9, 2025 15:43


    Send us a textIn this solo episode, I'm diving into something I'm wildly passionate about—contrast. Whether it's your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it's losing money. Full stop.I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don't pop. And honestly? That can be fixed.Today I'm breaking down exactly where and how to use contrast to capture attention, guide your customer's eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.In this episode, I cover:Why contrast is way more than just colour—it's persuasionThe sneaky website design choices that are costing you conversionsHow to fix your packaging so it actually stands out on a shelfReal talk about why being “on brand” is not the same as being buyableWhat Go-To Skincare had to change (and why it matters to you)A super handy link to check if your fonts and colours pass the readability testIf you're a product-based business and want more sales without rebranding your entire biz—this one's a must-listen.

    On Brand with Donny Deutsch
    Brands of the Week: The New York Knicks, Warren Buffett, Target CEO, Gregg Popovich, Newark Airport, and more.

    On Brand with Donny Deutsch

    Play Episode Listen Later May 8, 2025 18:59


    In this episode, Donny Deutsch discusses various brands making headlines, from the New York Knicks' resurgence to Trump's controversial proposals. He highlights infrastructure issues at Newark Airport, mental health concerns surrounding public figures like John Fetterman, and corporate accountability exemplified by Target's CEO pay cut. The conversation also touches on health trends, including the rise of 'fart walks' and public hygiene awareness post-COVID. Takeaways The Knicks' performance can unite a city. Infrastructure issues can pose serious public safety risks. Mental health in public figures is a critical concern. AI technology is being used in innovative ways in the legal system. Corporate leaders should be held accountable for their performance. Health trends can sometimes be humorous yet beneficial. Public hygiene awareness has not improved significantly post-COVID. Watercress is recognized as the healthiest vegetable. Children can surprise us with their entrepreneurial spirit. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Fratello.com
    Fratello Talks: Are Watch Brands Doing Too Much?

    Fratello.com

    Play Episode Listen Later May 8, 2025 25:51


    Every other week, we're bombarded with an onslaught of new watches. And though we're not too upset about it in principle, the incessant pace at which the majority of watch brands pump out new products has recently had us asking, "Are watch brands doing too much?" Today, on Fratello Talks, Nacho, Thomas, and Gerard join forces to discuss the topic. Of the three, Thomas has the unique perspective of owning and managing a watch brand. Gerard can provide some perspective as a former retailer and from his longtime involvement in watch media. Though we're usually thrilled to see new watches, we can't help but feel that things seem to be on a precipitous crescendo. Today, we dive into the topic and look at what underlying factors might be leading to this trend and what we think will come of it.

    The Takeout, Delivery, & Catering Show
    BRAND SERIES: Casual Dining's Fight for Survival | Who's Winning, Who's Failing

    The Takeout, Delivery, & Catering Show

    Play Episode Listen Later May 8, 2025 42:26


    In this eye-opening episode of our Brand Series, restaurant industry experts Paul Barron and Paul Molinari dissect the current crisis in casual dining and reveal why some chains are thriving while others file for bankruptcy. Discover how Chili's achieved a remarkable 31% sales increase through strategic social media targeting and menu innovation, while TGI Fridays and Hooters struggle to connect with millennial consumers. The hosts analyze Red Lobster's repositioning strategy, debate the controversial Hooters rebranding plan, and explore how economic headwinds are creating recession indicators even for giants like McDonald's. Don't miss these critical insights on brand transformation, consumer behavior shifts, and the technological innovations poised to reshape restaurants in 2026-2027.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.RestaurantBrandSeries #CasualDiningCrisis #FoodServiceFutureGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

    Potential Church
    S2 E14: From Beats to Brands | Feat. Audio Jones

    Potential Church

    Play Episode Listen Later May 8, 2025 41:43


    In this episode, Troy Gramling sits down with Audio Jones—a former music producer turned branding and marketing coach. Discover how Audio made the bold transition from the music industry to helping individuals and organizations craft powerful brands and content strategies. Whether you're building a business, developing your personal brand, or simply looking for creative inspiration, this conversation will give you fresh insights and motivation to level up your impact.

    Wake Up Legendary
    5/8/25-Empowering Brands Through Automated Marketing and Video: The Journey of Brad at AutomationLinks

    Wake Up Legendary

    Play Episode Listen Later May 8, 2025 48:34


    Brad co-owns AutomationLinks, where he helps brands automate their marketing for online growth. With over 15 years of experience, he started at 15 by building and selling garden benches. After coaching hockey and launching a fitness business with his wife in Florida, he focuses on client success. Driven by a passion for family, AutomationLinks specializes in converting leads into customers through video marketing, automation, and retargeting.

    Engadget
    Samsung is paying $350 million for audio brands Bowers & Wilkins, Denon, Marantz and Polk

    Engadget

    Play Episode Listen Later May 8, 2025 6:25


    They're joining brands like Harman Kardon and JBL under the Samsung umbrella. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Baker McKenzie's
    Dupes and lookalikes - what luxury, fashion and cosmetic brands need to know (AUDIO)

    Baker McKenzie's "Off the Shelf"

    Play Episode Listen Later May 8, 2025 12:01


    In this episode, Julia Dickenson explores the growing popularity of dupes and lookalikes, how this is impacting the luxury, fashion and cosmetics sector, and what practical strategies are available to brand owners to tackle this challenging trend. Legal avenues such as non-traditional trademarks, designs, copyright, and unfair competition are being used to combat dupes, but these can be complex and less clear-cut than traditional avenue and brands are seeking more creative ways to bring cases and address this growing problem.

    Breaking Beauty Podcast

    By popular demand, it's time to introduce you to the #DamnGood Canadian beauty products worth hoarding – no matter which side of the border you're on! From the best, built-for-the-north barrier creams to killer foundation formulas and farm-fresh body care unlike any on the market, tune in to hear all about our favourite homegrown hits.You'll hear about: A barrier-boosting moisturizer so good that people swear it's a dupe for twice-the-price SkinceuticalsThe sunless tanning innovation that we predict is the future of faux tan – just in time for summerThe pioneering, under $30 skincare brand that keeps delivering hit after hitThe one body care product that Carlene wants to gate-keep Plus! A sneak peek of the beauty brand Carlene plans to launch this year

    The CMO Podcast
    Reflections on the Journey to Chief Marketing Officer with Jim Stengel

    The CMO Podcast

    Play Episode Listen Later May 7, 2025 45:29


    This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one's for you. Let's jump in!Head over to our LinkedIn to complete your own Marketer's Self-Evaluation.---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Human Side of Money
    138: How To Communicate The Intangible Value of Financial Planning with Michael Lecours

    The Human Side of Money

    Play Episode Listen Later May 7, 2025 99:31


    Financial planning is a service-based business. You're selling the invisible. It can't be seen, touched or experienced before buying. Prospects are forced to search for other ways to evaluate the value of working with you (most of which are NOT great options to inform such an important decision!). Fortunately, Michael Lecours, a financial advisor and co-founder of fpPathfinder, joined the show to explain the challenges of communicating the value of an intangible service and share specific ideas to make the financial planning experience more tangible. You'll Learn: How a dentist office made their service more tangible The invisible influences that drive a prospect's decision Using a client journey map to enhance client experiences What Airbnb can teach us about marketing the real value of an advisor *To sign up for Brendan's newsletter packed with resources to master the human side of advice → Click Here   Resources: Harvard Business Review: Know Your Customers' “Jobs to Be Done” fpPathfinder: Popular Checklists & Flowcharts “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life” by Rory Sutherland  “The Checklist Manifesto: How to Get Things Right” by Atul Gawande Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier Connect with Mike Lecours:  fpPathfinder LinkedIn: Michael Lecours About Our Guest:  Michael Lecours, CFP® is a Co-Founder of fpPathfinder. He is also a financial advisor and planner at the Wealth Strategies Team. Michael began his career in advertising where he worked to develop marketing strategies for insurance companies, banks, credit unions, RIAs and hedge funds. Now, he leverages his background in advertising to distill complex financial planning concepts into straightforward strategies, apply behavioral finance concepts to the planning process and injects a disciplined approach to all facets of the client experience. – Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy. Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources. The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice. Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

    Smiley Morning Show
    Emily with Sazerac Brands Promoting Indulge Indy Event

    Smiley Morning Show

    Play Episode Listen Later May 7, 2025 4:17


    Join 99.5 ZPL on Saturday, May 10th for Indulge Indy: A Summer Beverage Preview Party at the Ritz Charles in Carmel. Indulge yourself in wine, spirits and ready to drink cocktail samplings along with delicious food samples… perfect to take to all of your Summer parties! Indulge Indy: A Summer Beverage Preview Party is sponsored by Payless Liquors. We’ll have tons of food and drink to sample at Indulge Indy, including some brand new products just being released for this summer!See omnystudio.com/listener for privacy information.

    Keep Optimising
    Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora

    Keep Optimising

    Play Episode Listen Later May 7, 2025 31:42 Transcription Available


    Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a little mystery goes a long way. We also explore the importance of running A/B tests on pop-ups, focusing on elements like graphics and copy to see what resonates best with your audience. By the end, you'll be armed with practical strategies to enhance your email marketing efforts and truly optimise your approach moving forward.This insightful episode brings to light the often-overlooked power of email pop-ups in the eCommerce landscape. Shaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of curiosity-driven engagement. Sian's insights challenge the conventional wisdom that bigger discounts always lead to better results, revealing that the way an offer is presented can have a profound impact on customer behavior. Listeners are guided through the essential components of crafting compelling pop-ups, with Sian emphasizing the need for A/B testing to optimize every element. He discusses the common pitfalls brands face, such as neglecting the testing process or failing to update their pop-up designs. Through various examples, he illustrates how testing different graphics, copy, and offers can uncover hidden opportunities to boost sign-up rates and, by extension, sales. The episode underscores the idea that brands should approach pop-up strategies with the same level of optimization and analysis they apply to other marketing channels. The conversation also touches on the timing and context of pop-up displays, suggesting that brands should aim to present pop-ups within the first 10 seconds of a user's visit to capitalize on their initial interest. Sian advocates for multi-stage pop-ups that engage users with relevant questions before asking for their email addresses, noting that this technique can lead to higher conversion rates. By the end of the episode, listeners are equipped with actionable strategies to refine their email pop-up tactics, ensuring they can effectively grow their email lists and enhance their overall marketing performance.Takeaways: Using mystery offers instead of fixed percentage discounts can significantly boost email opt-in rates. It's essential to test various elements of your pop-ups, like graphics and copy, to optimize performance. Running multi-stage pop-ups has shown to increase user commitment and improve signup rates effectively. Brands often overlook the importance of ongoing A/B testing for their pop-up strategies and should treat them similarly to ads. Zero party data questions can enhance engagement by tailoring the pop-up experience to customer interests. Timing is crucial; displaying pop-ups within the first 10 seconds of page load is generally recommended for optimal engagement. Chapters:01:22 - Introduction to Email Marketing and Popup Strategies11:30 - Multistage Pop-Ups and Best Practices18:18 - Testing Offers and Copy Improvements in Marketing22:26 - Transitioning from Popup Strategies to Insider Tips on Email Marketing24:25 - The Impact of AI on MarketingFind the notes here: https://keepopt.com/255Download our ebook >>...

    Wrist Check Podcast
    Collecting Indies Before the Hype: Greg Wirtz on FP Journe, Moser & More | Wrist Check Podcast #110

    Wrist Check Podcast

    Play Episode Listen Later May 7, 2025 52:35


    Friend of the pod and NYC watch scene fixture, Greg Wirtz, joins Perri and Rashawn for a deep dive into his refined collection of haute horology. A lawyer by trade and a passionate collector, Greg shares insights on acquiring F.P. Journe pieces before the market boom, why he believes the brand finally caught fire, and what sets independents like H. Moser apart. The trio also explores the future of independent watchmaking and the fascinating parallels that connect the most innovative brands in the game. Whether you're a seasoned collector or just discovering the world of indie horology, this episode is not to be missed.Powered by @getbezel Shop 20,000+ watches at getbezel.com, and Download the Bezel app at download.getbezel.com⁠⁠⁠⁠⁠SUBSCRIBE⁠⁠⁠⁠⁠⁠⁠⁠ to get the latest Wrist Check Pod content ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on instagramChapters00:00 - Intro01:40 - Wrist Check09:42 - Greg's intro to Journe14:51 - Discovering Journe's contemporaries18:44 - Greg's F.P. Journe Resonance Watch25:08 - Why did Journe make it and others not27:30 - Greg's Panerai Watch 34:00 - Miami collecting community36:25 - Greg's H. Moser Streamliner39:21 - Brands building community41:54 - Introducing Nore to F.P. Journe43:30 - Moser Streamliner Design45:14 - Mosers future47:50 - Shaping Gregs Collection49:12 - Next watch purchases50:42 - Collecting Journe and watching the boom52:19 - Outro

    Evolve CPG - Brands for a Better World
    Yerba Mate - A Magical Leaf with Jennifer Brush of Guayaki, now Yerba Madre

    Evolve CPG - Brands for a Better World

    Play Episode Listen Later May 7, 2025 65:16


    In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company's mission and heritage. We touch on the brand's commitment to shade-grown Yerba Mate, which takes more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Jen also shares her personal journey with Lupus and how it influences her perspective on innovation and the food industry. We then wrap up by talking about the growing tea movement and the importance of a people-centric business model in creating a better world. Takeaways:Yerba Mate is a unique, naturally caffeinated leaf with health benefits.Guayaki, now Yerba Madre, prioritizes sustainability and community relationships.The brand aims to make Yerba Mate accessible to all consumers.Product innovation is guided by consumer preferences and market trends.Building brand loyalty is essential for success in a competitive market.The convenience store channel presents new opportunities for growth.Guayaki's, now Yerba Madre's, bright yellow branding helps it stand out on shelves.The company has a strong community of brand ambassadors.The transition to Yerba Madre reflects the brand's evolution and heritage, and aims to enhance brand recognition.Focus on product quality is key to retaining customers.Shade-grown Yerba Mate is better for the environment and flavor.A people-first approach leads to positive business outcomes.The tea industry is experiencing significant growth and innovation.Personal health experiences can shape professional perspectives.Collaboration and partnerships are key to impact initiatives.Continuous improvement is essential in business practices.Community engagement is vital for a better world.Kindness and empathy can create a positive impact. Sound Bites:"Yerba Mate is a naturally caffeinated leaf.""It has both caffeine and theobromine (found in chocolate), and offers a more smooth form of energy with less jitters and less crash. So it's a magical leaf and tree."“My goal is to create products that have a little bit for everyone. If we're going to drive awareness about our brand, our mission – the devotion we have to our people and our Yerba Mate – we want to meet people where they are, right?”“Our Ambassadors are brand loyalties. They'll tell you that Guayaki has changed their life. Not just the products, but the brand and what we've done and where've we've been.”"Yerba Madre means mother herb in Spanish.""The more the merrier in the Yerba Mate category. We want to build a category and we want more people to know about the magic of Yerba Mate.”"She told me to always lead with yes. And she would say, yes is the answer.”"I think a better world really puts people at the center of what you do and how you think. Be kind and empathetic. I think that that trickles down organically.” Links:Jennifer Brush on LinkedIn - https://www.linkedin.com/in/jennifer-brush-05a8444/Guayaki, now Yerba Madre - https://yerbamadre.com/Yerba Madre on Instagram - https://www.instagram.com/yerbamadre/Yerba Madre on TikTok - https://www.tiktok.com/@officialyerbamadreYerba Madre on YouTube - https://www.youtube.com/@drinkyerbamadreYerba Madre on Reddit - https://www.reddit.com/user/OfficialYerbaMadre/Yerba Madre on LinkedIn - https://www.linkedin.com/company/yerba-madre/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Yerba Mate and Guayaki, now Yerba Madre06:05 - The Unique Flavor and Health Benefits of Yerba Mate08:55 - Guayaki's, now Yerba Madre's, Product Evolution and Innovation Strategy12:05 - Navigating the Beverage Market and Retail Challenges15:12 - Building Brand Loyalty and Community Engagement18:02 - The Future of Guayaki: New Branding (Yerba Madre) and Product Launches35:05 - Rebranding and Heritage in Yerba Mate38:31 - Sustainability and Impact Initiatives42:07 - Regenerative Practices and Biodiversity45:09 - People-Centric Business Models52:25 - Personal Insights and Industry Trends60:23 - Advice and Personal Favorites

    OPERATORS
    E112: How US Trade Policy Could Shape The Future Of Our Brands

    OPERATORS

    Play Episode Listen Later May 7, 2025 107:35


    In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challenges faced by entrepreneurs during business exits. The conversation highlights the current tariff landscape and the opportunities that arise amidst supply chain disruptions, emphasizing the need for effective negotiation and understanding of retailer dynamics. The conversation delves into the complexities of manufacturing, highlighting the challenges of maintaining efficiency and profitability in production. As supply chain disruptions become more prevalent, the speakers explore the opportunities that arise from volatility in the market, encouraging listeners to adapt and innovate in response to changing dynamics.00:00 Introduction06:21 The Emotional Impact of Exiting a Business10:52 Financial Strategies for Business Owners17:03 Understanding Capital Calls21:33 Current Tariff Landscape and Its Implications29:43 Opportunities Amidst Supply Chain Disruptions35:48 The Challenges of Manufacturing Efficiency42:04 Navigating Supply Chain Complexities50:01 The Nuances of U.S.-China Relations01:11:36 The Antagonistic Nature of Global Trade01:17:36 Ethics and Trade Regulations01:20:27 The Spectrum of Free Trade01:25:50 Competition in Global Markets01:32:55 The Canadian Perspective on US Trade01:35:44 Navigating Supply Chain Disruptions01:41:58 The Future of Supply Chain Management01:45:15 Opportunities Amidst VolatilityOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    Ad Age Marketer's Brief
    How Xochitl tortilla chips plan to grow brand awareness

    Ad Age Marketer's Brief

    Play Episode Listen Later May 7, 2025 24:24


    PR 360
    Connecting Purpose to Growth in PR with Lana McGilvray

    PR 360

    Play Episode Listen Later May 7, 2025 23:15


    Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways:- Purpose is essential for brand growth and authenticity- Brands often struggle to define their purpose- The state of DEI in PR Episode Timeline:1:30 Why Lana was named "One of the Top Women in PR"2:30 Not all brands have a purpose3:45 How to help brands find their authentic purpose5:15 The problem with purpose-washing6:15 Matching purpose to growth 9:10 How AI fuels growth11:45 The importance of human intuition13:50 The current state of DEI in PR16:15 Rebranding DEI20:00 The importance of having a career with purpose This episode's guest: • Lana McGilvray on LinkedIn• Purpose North America• Council for Brand Purpose Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    This Is A Man's World - She who dares, wins.
    Why Women Are Ditching 9–5s to Build Purpose-Driven Product Brands With Nicole

    This Is A Man's World - She who dares, wins.

    Play Episode Listen Later May 7, 2025 41:11


    EP:76 In this episode of She Who Dares Wins, Michelle sits down with Nicole, ex-Head Buyer for ASDA and Primark, who walked away from a dream job and paycheque to build a business on her own terms. Now the woman behind The Buyer and Retail Coach, Nicole supports female founders in the product space to go from side hustle to scaling success. They talk side-stepping into entrepreneurship, the myth of the ‘big leap,' and why showing up—even when it's messy—matters more than having it all figured out.Key Timestamps:00:00 – 05:00▶ From Corporate Queen to Founder: Nicole shares why she left a secure, high-flying job in retail to follow her vision.05:00 – 15:00▶ Start Smart, Not Reckless: The power of side-hustling, how most women ease into entrepreneurship, and the financial safety nets that matter.15:00 – 25:00▶ Confidence, Customers & Community: Why showing up (even imperfectly) builds trust, and how emotional connection sells more than any product ever could.25:00 – 35:00▶ Retail Is Changing – Are You?: Nicole breaks down live shopping, SMS marketing, and how brands can sell smarter without a huge budget.35:00 – End▶ Reality Check & Final Wisdom: Why running your own business is hard—but worth it. And why regret should never be louder than your dreams.Key Takeaways:You don't need to quit overnight. You can build while you earn—smart moves over martyrdom.Most of Nicole's clients are women who start during maternity leave or burnout from corporate.Visibility + consistency = opportunity. The clients, press and deals come when you keep showing up.Your business isn't just product—it's the emotion behind it. Build connection, not just inventory.Tech like live shopping and SMS is changing the game for small brands. You don't need a shop front—just a smartphone.You can absolutely do hard things. But first—you have to decide to start.Connect with Nicole:Instagram: @thebuyerandretailcoachPodcast: Start Scale Succeed

    Crushing Iron Triathlon Podcast
    #850 – Getting The Most Out Of Your Bike

    Crushing Iron Triathlon Podcast

    Play Episode Listen Later May 6, 2025 49:26


    Mike goes for a rare bike fit and we dive deep into the nuances of a comfort, position, aero power, and training strategy. We look at saddle height and position. Aero bars. Drop, reach, contact points. We also talk cleats, hip room and running niggles that may be caused by the bike. We look at the gains you can make in aero, talk about why comfort is king, and the keeys to speed. We also talk about some of the simplest and best ways to train.  Topics:  Saddle height and position Aero bars and where yours should be Contact points for bike fits Cleat position Sore necks The power advantages of being aero Arm fatigue and how it creates a perceptive fatigue on the run Finding solid aero is a process Volume vs. Intensity in training Keys to speed Brands and different features Bike fit bikes Comfort is king Pedaling to pedal Pedaling with pressure Pedaling with purpose Mike Tarrolly - mike@c26triathlon.com Robbie Bruce - robbie@c26triathlon.com

    The Accidental Creative
    How To Stay Optimistic, and the DNA of Great Brands

    The Accidental Creative

    Play Episode Listen Later May 6, 2025 21:21


    In this episode, we dive deep into why optimism is far more than just wishful thinking—it's a practical, essential quality for doing brave, creative work and leading others with clarity. We explore how maintaining optimistic vision, especially in uncertain times, can drive teams forward and inspire decisive action.We also welcome special guest Peter Wilken, branding expert and author of Dim Sum Strategy and The Ten Commandments to Build a Strong Brand and Steer Your Ship By. Peter shares stories from his storied career at the forefront of global advertising and brand consulting, shedding light on the origins and importance of “brand DNA.” Together, we discuss the key components that make great brands resilient, relevant, and unique, and how nurturing breakthrough ideas means protecting them as they grow.Five Key Learnings from the Episode:Optimism Demands Agency and Vision: Real optimism is about having perceived agency and a clear, forward-looking vision, not blind faith. Leaders must provide clarity (not certainty) and communicate how their team fits into the bigger picture.The True Nature of Passion: Passion, at its root, means being willing to endure or suffer for a meaningful outcome. It's about committing to a vision deeply enough to overcome discomfort or setbacks along the way.Spotting and Nurturing Great Ideas: Breakthrough creative ideas often begin as small, vulnerable seedlings that need protection and nurturing. Organizations need the courage, craftsmanship, and willingness to let ideas grow—even if they're polarizing at first.Brand DNA Explained: Great brands have a unique “DNA”—a strategic, memorable template outlining their reason for being, core beliefs, promise, customer benefit, and culture. This blueprint ensures long-lasting differentiation and guides consistent brand experiences.Common Pitfalls to Avoid: Brands erode when they try to please everyone, over-invest in superficial touchpoints, or jump to execution before strategy. Strong brands actively exclude those who don't share their values and build on a foundation of unwavering beliefs.Get articles to your inbox each week at BraveFocusedBrilliant.com.Mentioned in this episode:NEW BOOK! The Brave Habit is available nowRise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

    Taste Radio
    It's Kind Of Wild, But Katie Lee Biegel Is Changing The Way We Drink

    Taste Radio

    Play Episode Listen Later May 6, 2025 18:34


    What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that's redefining what's in your glass? Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she's building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients.  Launched in 2021 by brothers Jordan & Adam Sager, Kind of Wild markets certified organic, zero-sugar, vegan-friendly wines with no harmful additives, and a growing portfolio of varietals from around the world. Katie joined the company as a co-founder in 2023. Within our conversation, Katie opens up about the challenges and evolution of the food and beverage industry over the last two decades, including the rise of social media and the changing role of food influencers. From grassroots wine tastings to strategic distribution through Southern Glazer's, she outlines how Kind of Wild is balancing digital engagement with real-world connection to scale its reach and stay close to its consumers. Show notes: 0:25: Katie Lee Biegel, Co-Founder, Kind Of Wild – On location at the Nassau Paradise Island Wine & Food Festival in The Bahamas, Katie Lee Biegel shares her journey from West Virginia comfort food to co-owning Kind of Wild. She discusses her approach to menu curation, emphasizing intentional wine pairings, and how she blended her love for Southern cooking blends with island-inspired ingredients for a dinner at the festival. Katie reflects on her move into the wine space in 2023, driven by a desire for organic, additive-free wines after personal struggles with wine hangovers. Katie also talks about the evolving food media landscape, why in-person connections are key to building a loyal community and why retail is the key to accessibility. Brands in this episode: Kind of Wild

    eCommerce Marketing Podcast
    Winning with Paid Ads on TikTok - with Nikki Lindgren

    eCommerce Marketing Podcast

    Play Episode Listen Later May 6, 2025 37:51


    In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

    No Brains No Headache
    Episode 247: Most Popular Beer Brands, Worst Names To Have And Would You Ever Do Steroids

    No Brains No Headache

    Play Episode Listen Later May 6, 2025 63:38


    On this Episode of No Brains No Headache the guys are in studio to discuss:Newest Indiana Fever fansFlag at half mastCollege furnitureMatt creates a new gameModelo taking over as most popular beerGetting Older sucksAlternative gas ideasUnfortunate NamesWhat's worse? Jerky reviewThe MicrowaveDiet trends and fadsWould you ever do steroids?Thank you for listening!Follow No Brains No Headache on social media and make sure to follow, rate, and review wherever you get your podcasts. Apple Podcasts. Subscribe + rate + review.Spotify. Follow along.iHeartRadio. Or wherever you listen to your favorite shows.New episode every Tuesday!Twitter. https://twitter.com/nbnhpodcastInstagram. https://www.instagram.com/nobrains_noheadache/Facebook. https://www.facebook.com/nbnhpodcastYouTube https://www.youtube.com/channel/UCQbXoHzYhhDigOaNXVYdK3gTik Tok. @NBNHPodcast

    JUST Branding
    S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis

    JUST Branding

    Play Episode Listen Later May 6, 2025 44:28


    In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore:     •    What “brands in culture” really means (hint: it's more than just riding trends)     •    The difference between cultural resonance and “culture-washing”     •    How to authentically engage with cultural movements without getting burned     •    Practical frameworks to align your brand with the right cultural moments     •    Why the future of branding depends on understanding global and local nuance     •    The role of emerging tech (like AI & Web3) in shaping brand relevance

    Fohrcast
    The Key to Effectively Reaching Your Target Consumer? Influence Mapping

    Fohrcast

    Play Episode Listen Later May 6, 2025 13:07


    Welcome to Negronis with Nord. Today, Fohr's Director of Strategy Sophie Wood is filling for James as he's in Tampa for the DICK'S Varsity Team Orientation. Sophie answers two FAQs she's been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What's the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

    Fratello.com
    Fratello On Air: Imagining Current Brands As Independent Watchmakers

    Fratello.com

    Play Episode Listen Later May 6, 2025 87:28


    Welcome to the latest episode of Fratello On Air! This week, we imagine certain current brands as independent watchmakers. The topic was a lot of fun to discuss and came as a suggestion from two of our listeners. Enjoy the show!Most of today's watch brands belong to large groups. Undoubtedly, this helped many survive the Quartz Crisis during the '70s. However, what if some brands went independent? In today's episode, we envision several companies on their own and what it would look like.HandgelenkskontrolleWe start our show with a bit of DIY talk. Then, Balazs mentions a recent auction of Kobe Bryant's debut jersey. It sold for US$7 million! For the Handgelenkskontrolle, Mike is wearing a watch that can survive all the yardwork. It's the Citizen Promaster Tough "Ray Mears." Balazs met with a mutual friend from Swatch Group Germany and is sporting his Omega Speedmaster Professional Speedy Tuesday "Ultraman."Current brands going independentFor our main topic, we respond to the request from two of our listeners who asked if some brands could benefit by going independent. We do our best to tackle the subject and mention five marques. Cartier is a huge brand and could likely survive on its own, but we're not sure if there's a benefit to being alone. Longines is a brand that made world-class movements long ago, and we'd love to see some of the classic chronograph movements again. Omega, like Cartier, could likely survive as an independent, and we play out the possible scenarios. Finally, Vacheron Constantin and Panerai make the list as possible spin-offs.We hope you enjoy the show, and thanks to our listeners for the suggestion! If you have ideas for future episodes, please let us know!

    Solving for B°
    From Surviving to Thriving: How Strong Brands Navigate Economic Turbulence

    Solving for B°

    Play Episode Listen Later May 6, 2025 45:18


    Is your brand ready to weather an economic downturn? In this episode of Solving for B, we break down what it takes to not just survive—but thrive—when the market shifts. You'll learn how to cut through the noise, meet changing customer needs, and build loyalty through brand trust. Plus, find out how to outmaneuver competitors who go quiet when times get tough.

    The Side Hustle Experiment Podcast
    Amazon Is Stopping Suspensions, Ungating Brands, and Lowering Fees?!

    The Side Hustle Experiment Podcast

    Play Episode Listen Later May 6, 2025 60:45


    Amazon Is Stopping Suspensions, Ungating Brands, and Lowering Fees?!On episode 92 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/)  dive deep into some recent drama stirred up by a hot take on Amazon's evolving seller landscapeThey discuss the importance of honest discourse, the lessons learned from recent business drama, and the necessity of adapting to change. The conversation also touches on the challenges of maintaining a positive outlook amidst negativity and the journey of crypto trading, emphasizing the significance of personal accountability and recognizing patterns in business.Chapters00:00 Introduction to Haters and Criticism03:02 The Impact of Criticism on Content Creators06:11 Understanding the Amazon Marketplace Dynamics08:57 The Role of Predictions in Business11:52 Cognitive Dissonance in Business Opinions15:05 The Reality of Selling on Amazon17:51 Navigating Personal Attacks in Business20:57 Market Maturation and Seller Regulations23:53 Conclusion: The Side Hustle Experiment Perspective31:20 Navigating Controversy and Public Perception34:13 Lessons from Business Drama39:43 The Importance of Honest Discourse43:51 Adapting to Change in Business49:44 Finding Success Amidst Negativity56:21 The Journey of Crypto Trading#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

    Brain Driven Brands
    Brain Driven Brands - The 75 Rule: Using Milestones to Drive Buying Behavior

    Brain Driven Brands

    Play Episode Listen Later May 6, 2025 23:38


    Why do people tend to buy more health products during the beginning of the year? That's right - the “new” year drives behavior. Why do people tend to shop more on the weekends? That's right - the “start” of the weekend triggers buying behavior. These are simple examples of an amazing psychological tendency all humans have, but it goes much deeper than New Years and Fridays. In this episode we break down three heuristics involved with “milestone” buying behavior so you can apply it to your brand and see more sales!   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/  Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

    THINK Business with Jon Dwoskin
    From Hollywood Smiles to Billion-Dollar Brands: Meet Dr. Jon Marashi

    THINK Business with Jon Dwoskin

    Play Episode Listen Later May 5, 2025 26:29


    Renowned cosmetic dentist Dr. Jon Marashi is an industry leader with a loyal clientele of A-list actors, musicians, athletes, and Hollywood executives. His uniquely high-tech, precise, and artistic approach to cosmetic dentistry has garnered attention from top media outlets like Vogue, Vanity Fair, GQ, Forbes, and The Wall Street Journal. Beyond his private practice, Dr. Marashi is a serial entrepreneur. He launched the M Sonic Luxury Tonic toothbrush in 2019 and was a founding member of byte, a disruptive oral healthcare brand that was acquired for $1 billion in 2020. A dedicated philanthropist, Dr. Marashi serves on the Board of Directors for Tony Hawk's The Skatepark Project. When he's not transforming smiles, you can find him shredding on his skateboard. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Dr. Jon Marashi:Website: drjonmarashi.com X: https://twitter.com/drmarashi Instagram: https://www.instagram.com/drjonmarashi/?hl=en LinkedIn: https://www.linkedin.com/in/dr-jon-marashi-14a0a0167 Facebook: https://www.facebook.com/DrJonMarashi/ *E – explicit language may be used in this podcast.

    On Brand with Nick Westergaard
    Revitalizing Legacy Brands with Modern Strategy

    On Brand with Nick Westergaard

    Play Episode Listen Later May 5, 2025 33:51


    Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he's spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast. About Chris Cardetti Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he's spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency's model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty's, and Clio's awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else. What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP's client — the Kansas City Chiefs. Connect with Chris on LinkedIn and learn more on the Barkley website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

    Humans of Travel
    Humans in the Hot Seat: Asia Lantz on Becoming the Go-To Travel Advisor in Her Community

    Humans of Travel

    Play Episode Listen Later May 5, 2025 16:58


    Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features Asia Lantz, owner of Travel With Asia. Lantz recently moved to the Phoenix, Arizona area and has an especially unique way of marketing her business. Rather than focusing on garnering leads online, she has built a network of clients within her new community by meeting them during her free time, whether it's in a workout class, by hosting trivia at a local brewery or through tasting wine. Listeners will hear how Lantz has incorporated her community into local travel events, how she's taken these events and turned them into group bookings and more. This episode is sponsored by The Globus Family of Brands. RESOURCES MENTIONED IN THIS EPISODE Travel With Asia Asia's private Facebook Group ABOUT YOUR HOST Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME.TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum. ABOUT THE SHOW TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.See omnystudio.com/listener for privacy information.

    The Good Food CFO podcast
    Cash First, P&L Later: How Successful Food Brands Actually Track Their Finances

    The Good Food CFO podcast

    Play Episode Listen Later May 5, 2025 53:22


    In this episode of The Good Food CFO Podcast, Sarah reveals the counterintuitive financial tracking system that successful food brands actually use to drive profitability. Responding to a listener's question about which financial reports matter most, Sarah challenges conventional wisdom by presenting a strategic hierarchy that puts cash flow management at the top of the priority list—not the P&L statement many founders obsess over. Sarah unpacks why most food entrepreneurs look at their financials in the wrong order and introduces a practical framework that helps spot problems before they become crises. Her systematic approach shows founders exactly which financial metrics to prioritize and how often to review them for maximum impact. This practical roadmap helps identify which levers to pull when adjustments are needed. Food founders will learn how to move beyond the overwhelming complexity of traditional financial statements and focus instead on the metrics that actually drive business decisions. Whether you're struggling with tight margins due to rising ingredient costs or trying to improve your cash position, this episode delivers the financial guidance needed for long-term success. Join The Good Food CFO Community:  Follow us on Instagram: @thegoodfoodcfo  Connect on LinkedIn: @sarahdelevan  Watch on YouTube: @thegoodfoodcfo  Become a Member: BABOYOT  

    Rachel Unpacked
    4 VIDEO TIPS THAT WILL MAKE YOU WIN ON SOCIAL MEDIA

    Rachel Unpacked

    Play Episode Listen Later May 5, 2025 21:25


    Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

    Grocer Pod -  Presented by AWG - Grocery, Marketing and more
    AWG Brands Unleashes a New Breed in Pet Care, Pure Wonder by Best Choice

    Grocer Pod - Presented by AWG - Grocery, Marketing and more

    Play Episode Listen Later May 5, 2025 5:41


    Celebrate National Pet Month by learning about Pure Wonder by Best Choice. Vice President of AWG Brands Emily Detwiler joins Sean Kosednar in the studio on this week's Grocer Pod to talk all about the new pet focused brand.   

    The Tina Ramsay Show and Podcast
    Ep 314: Faith Over Fear How to Turn Pain into Purpose and Builds Empowering Brands W/ Yvette Lloyd

    The Tina Ramsay Show and Podcast

    Play Episode Listen Later May 5, 2025 70:55


    The Casey Adams Show
    Chris Riccobono – Founder of UNTUCKit on How He Built One of the Most Recognized Brands in Modern Retail

    The Casey Adams Show

    Play Episode Listen Later May 2, 2025 47:04


    Today on The Casey Adams Show, I sit down with Chris Riccobono — Founder of UNTUCKit, the menswear brand that redefined how millions of men wear shirts. What started as a frustration with fit became a nationwide movement, turning a side hustle into a retail empire with over 80 stores and millions of loyal customers. In this episode, Chris shares how he transformed a single problem into a scalable solution, why differentiation and storytelling built brand loyalty, and what it really takes to thrive in today's fast-moving retail world. We also dive into balancing fatherhood and entrepreneurship, navigating e-commerce shifts, and the mindset behind long-term success.Connect with Chris Riccobono: https://www.linkedin.com/in/chris-riccobono-25b8821b/Learn more about UNTUCKit: https://www.untuckit.com/Chapters:00:00 The Birth of UNTUCKit02:59 Navigating E-Commerce and Retail Evolution05:57 Launching Greatness Wins: A New Venture09:02 Balancing Fatherhood and Entrepreneurship12:02 The Journey of an Entrepreneur14:56 The Passion Behind the Wine Video Blog23:50 The Journey of Growth and Consistency25:11 Navigating Challenges During COVID-1929:36 Building Customer Loyalty in a Competitive Market33:56 The Importance of Differentiation and Marketing Strategies37:40 The Evolving Landscape of Influencer Marketing42:00 Advice for Young Entrepreneurs and Founders