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In this episode of Money Mondays, Adley Kinsman and Gregory Zamfotis shares what it takes to build a lasting brand, both online and offline. They explore creativity, consistency, the mindset behind scaling a business, and how authenticity drives customer loyalty. From digital virality to brick-and-mortar growth, this episode highlights the shared principles of discipline, vision, and purpose.---Adley Kinsman is the co-founder of Viralish, a viral video and creator education company responsible for over 62 billion views worldwide. She's a content strategist and educator known for helping brands and entrepreneurs harness the power of storytelling, authenticity, and data to grow faster online.---Gregory Zamfotis is the founder and CEO of Gregorys Coffee, a fast-growing coffee chain known for its culture of excellence, health-focused menu, and people-first approach. With a background in law and a passion for innovation, Gregory has turned his family-run business into a beloved East Coast brand with a mission to make every day smarter, faster, and better.---Like this episode? Watch more like it
George Howell may have sold his company to Starbucks — but he never sold out. A pioneer of the specialty coffee movement, George began his journey in 1975 with the founding of The Coffee Connection, a beloved Boston-based chain that helped redefine what American coffee could be. Nearly two decades later, Starbucks acquired the company – but George wasn't finished. In 2012, he re-entered the retail scene with George Howell Coffee, a brand rooted in his unwavering commitment to quality, transparency, and education. In this episode, George shares how his dual passions for art and exceptional coffee sparked a revolution in café culture, long before Starbucks became a household name. From modest beginnings to becoming a global advocate for farmers and flavor integrity, George has always played the long game, prioritizing substance over trend. He reveals the untold story behind the drink that evolved into the Frappuccino, why so many cafés miss the mark on customer experience, his unapologetic stance on flavored coffee, and why black coffee should be as revered as fine wine. Show notes: 0:25: Interview: George Howell, Founder, George Howell Coffee – After Ray makes an awkward admission, George opens up about the origins of his lifelong passion for coffee, tracing it back to his early days in the art world, where he represented Indigenous Mexican artists. This path eventually led him to open his first café in the 1970s. He clears up a common misconception – that he invented the Frappuccino – explaining instead how the beverage fit into Starbucks's acquisition of his company. Throughout the conversation, George emphasizes the core values that have guided his career: exceptional customer service, employee well-being, and direct, lasting relationships with coffee farmers, many of whom he still visits regularly, even in his 80s. He highlights one of the most significant innovations in his career: freezing beans to preserve their freshness, a method he believes has revolutionized coffee quality. George also discusses the recent redesign of George Howell Coffee's packaging, aimed at better educating customers about origin, processing, and flavor. For him, success isn't measured by profit, but by the ability to share knowledge and elevate understanding. The conversation ends on a light note, with Ray suggesting a new way to order a simple black coffee. Brands in this episode: George Howell Coffee, Starbucks
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth. Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.
Mom Curious is a weekly podcast produced by Hoff Studios in New York City, hosted by storyteller, actress, and cultural voice Daniella Rabbani. Each episode dives into candid, thought-provoking conversations about motherhood, womanhood, and the messy, magical spaces in between. With humor, honesty, and curiosity, Daniella sits down with women of all stripes to talk about what it really means to raise children—and ourselves—in today's world.About the HostDaniella Rabbani (@DaniellaRabbani on Instagram) is a Brooklyn-based storyteller, actress, singer, and podcast host. On screen, she's appeared in HBO's Scenes from a Marriage, Amazon's The Better Sister, FX's The Americans, and films like Ocean's 8. On stage, she's headlined concerts worldwide, from Jazz at Lincoln Center to the State Jewish Theater in Warsaw. She is also the voice behind national campaigns for Colgate, Starbucks, and Noom.Through her podcast Mom Curious, Daniella blends her creative spirit and lived experience as a mother of two to spark conversations that are raw, hilarious, and deeply relatable. Her mission: to create a community where mothers (and those curious about motherhood) feel seen, supported, and inspired.This week's guest:Tina Cartwright (@rebrandingmotherhood) isn't just rebranding motherhood — she's rewriting the rules of how brands show up for moms. As the founder of Rebranding Motherhood, Tina leads the go-to agency for companies looking to build authentic, unfiltered, and powerfully resonant connections with modern mothers.A powerhouse marketer and former Fortune 50 sales leader, Tina spent over 16 years at Procter & Gamble shaping billion-dollar brands like Pampers©, Olay©, and Gillette©. Today, she brings that same global rigor to the maternal space — blending corporate strategy with culture-shifting storytelling.In just six months, she scaled Rebranding Motherhood from a passion project to a 70,000-strong global movement. Now, she advises startups, legacy brands, and healthcare leaders on how to show up for the motherhood economy with relevance, respect, and realness.Through bold campaigns, culturally fluent messaging, and a community-first mindset, Tina is building a new standard for what maternal marketing should be: inclusive, informed, and radically honest. She's not just amplifying voices — she's changing the conversation entirely.Tina says, “Brands don't need to talk at moms — they need to build with them. That's what we do.”Stay Connected with Daniella @daniellarabbani on Instagram and Tina @rebrandingmotherhood and let us know what you thought of the episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
A ranking of Top 5 brands/companies the guys want a care package from
Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.Topics covered: [03:00] How early radio work shaped Marketing Architects' approach[07:00] Campaign that proved the power of testimonials in audio[13:00] Four ways brands can use audio to build distinctive assets[17:00] Brands getting sonic branding right today[22:00] Advantages and disadvantages of podcast advertising[27:00] Where audio advertising is heading in the next five to ten years To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, I sit down with Josh Cohen, CEO of Pinpoint - one of my portfolio companies that just raised a $2.5 million seed round. We talk about how Pinpoint is helping brands convert their social audiences into paying customers and why I think it's one of the most underrated tools out there right now. Josh and I dive into what efficient growth looks like in today's digital-first world and how smart brands are simplifying their funnel to drive real results. If you're a founder of an online brand, or just a lover of great businesses and sharp founders, this one's for you.
In this episode of The Fierce Factor, I'm unpacking the truth about loyalty programs, and why so many in aesthetics are missing the mark. We've been sold the idea that memberships and loyalty programs are the secret to patient retention. But here's the reality: most are designed backwards. They rely on discounts, lock patients in with contracts, and create operational chaos — all while eroding profit and burning out your team. I'll share what the world's most trusted brands, think Costco, Starbucks, and Peloton, understand about loyalty that most aesthetic practices overlook. You'll learn how to design programs that make patients feel invested, not obligated… and how to turn your existing community into a movement that fuels sustainable, cash-positive growth. If you're ready to move beyond cookie-cutter memberships and create real loyalty that lasts, you won't want to miss our upcoming free webinar, Founder Forum: Building Loyalty Programs That Actually Work, on October 29th. Join me and a panel of powerhouse female founders for 90 minutes of honest strategy and proven systems that are transforming practices across the country. Resources → Founder Forum: Building Loyalty Programs That Actually Work → Join the Fierce Factor Society → Follow Kaeli on Instagram: @kaeli.lindholm Additional Ways to Connect: Book a Discovery Call: Ready to scale with intention? Let's map out your next strategic move. KLC Consulting Website Kaeli on LinkedIn
Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) continues to deliver on its growth strategy, reporting solid FY2025 results and setting the stage for the company's next phase of expansion.In this interview, President & CEO Gord Davey discusses their strong FY2025 performance, including 8% year-over-year revenue growth, a 51% gross margin, and the company's third consecutive year of positive Adjusted EBITDA. With trusted brands like Dream Water® and LivRelief™, the company is turning consistency into momentum and sustainability into long-term value creation.Gord also shares the five strategic pillars driving Delivra Health Brands' next phase of expansion. Watch the full interview to learn how the CPG company is positioning itself as a leader in health and wellness products.Learn more about Delivra Health Brands: https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/pO0A46eZ-KUAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia
On today's podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty, and how to make folks feel like they are getting the most out of their rewards app. Join our conversation with analyst and guest host, Arielle Feger, GM of CPG Partnerships at Fetch Rewards, Carmen Gonzalez-Meister, and Director of Category and Ecommerce Strategy at Nestlé, Nicole Lesinski. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-other-side-of-loyalty-that-most-brands-miss-with-fetch-rewards-nestle © 2025 EMARKETER Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
Projext防水小白鞋開團囉!最低74折起 最後兩天 只到10/21! 團購連結:https://gbf.tw/6jcrm 大家週ㄧ愉快!本集節目為台灣時間10/20的節目 Apple Podcast訂閱最大優惠一個月免費試聽,現在加入就抽Kobo Libra Colour! 如何開啟Podcast訂閱服務 Patreon訂閱往這邊走 免費訂閱通勤精釀電子報 合作邀約請聯繫:onthewaytowork2020@gmail.com IG: @onthe_waytowork https://www.instagram.com/onthe_waytowork/ Powered by Firstory Hosting
Send us a textIn this episode, we sit down with Don Kieffer, senior lecturer at MIT Sloan School of Management and co-author of There's Gotta Be a Better Way, to talk about what actually makes companies run well. Don has spent decades helping organizations, from Harley-Davidson factory floors to biotech labs, design better systems that unlock real performance. We break down the five-principle framework he developed with his co-author, Nelson Repenning, an MIT PhD, MIT Sloan professor, and leading expert in operations and systems thinking, for building operational excellence: solving the right problem, structuring for discovery, connecting the human chain, regulating for flow, and visualizing the work.Through stories that range from front-desk hotel check-ins to a corrugated cardboard plant and even private equity fundraising pipelines, Don shows how tiny operational tweaks can deliver huge impact. We explore why firefighting cultures keep companies stuck in a “capability trap,” why automation without fixing the human system first is a mistake, and why the best private equity playbooks focus on execution, not spreadsheets. For founders, operators, and investors alike, this is a practical, no-fluff conversation about how businesses actually scale.Before diving into operations, we also touch on recent rumblings in credit markets, continuing our discussion on the failed refinancing of First Brands and the liquidation of TriColor to bank fraud write-offs and how credit default swaps can amplify market stress. It's a lively, two-part arc: first, the operational playbook; next, how top investors at Private Equity firms think about value creation inside portfolio companies.Check out the book HEREFor 20% off Deleteme, use the code TWSS or click the link HERE! Sign up for our LIVE Virtual Bootcamps! 2-Day Financial Modeling Bootcamp Master the technical Excel and accounting skills essential for investment banking, private equity, and fundamental investing. (Learn more HERE) Global Markets & Investing PlaybookA one-day crash course on the financial ecosystem, perfect for anyone seeking a big-picture understanding of how global markets and Wall Street fit together. Our content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. (Learn more HERE)
In this episode, Donny discusses various brands that are currently trending up or down, focusing on political controversies, media accountability, social issues, and cultural reflections. He highlights the widening gender pay gap, the impact of technology on relationships, and unique brand stories that engage communities. The conversation emphasizes the importance of branding in today's society and how it shapes perceptions and actions. Takeaways Political brands are facing significant scrutiny. Media accountability is crucial in today's landscape. Social issues directly impact brand perception. The gender pay gap is widening again, reversing decades of progress. Technology is affecting personal relationships in unexpected ways. Health trends are shifting towards more natural solutions. Unique brand stories can foster community engagement. Celebrity brands continue to influence cultural narratives. The importance of understanding branding in various contexts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Weekly Trivia Face-Off: Celebrity fashion collabs/brands -- it's Jason and Alexis vs. Q and Ross See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We play TV Name That Tune, DIRT ALERT: RIP Ace Frehley, and WTF: Celebrity fashion brands/collabs editionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They unpack the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at fresh CPG innovations, including a surprisingly convenient twist on tomato paste. Show notes: 0:25: Back-To-Back. All Day, Anytime. Target's New High. Why Fi? A Tizz, A Daze, And A Gem. – Melissa is back in John's usual seat, and Jacqui has some hard seltzers for the morning (and afternoon and evening). The hosts weigh in on whether this could mark a tipping point for the category, while also unpacking the complex landscape of state-by-state cannabis regulations and the continued lack of federal clarity. The team then explores the emerging trend of fiber as a key health ingredient, with PepsiCo identifying it as “the next protein.” They also run through a lineup of standout new products, including low-ABV and rum-based seltzers, the nostalgic-meets-modern Tizz sodas, Everydaze drink pouches, and an innovative entry into pantry convenience: single-serve tomato paste packets. Melissa mentions Allyvium, a GLP-1 support drink. Ray previews BevNET's upcoming trifecta of industry events in Los Angeles – NOSH Live, BevNET Live, and Brewbound Live – touting the invaluable networking opportunities with CPG leaders across the food, beverage, and beer categories. Brands in this episode: All Dia, Anytime, Trail Magic, Gigli, Birdie, Stigma, Indeed, Surly, Cann, Hi Seltzer, Wynk, Find Wunder, Senorita, Wyld, Shift, Downshift, Cantrip, Uncle Skunks, Rumblers, Everydaze, Tizz, Tip Top Cocktails, Sweety, Allyvium
Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do. Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs? Find the video at https://justinbradyshow.com Chapters: 01:09 - Have DTC platforms like Substack killed media? 04:35 - A brief message from me on podcasting 05:25 - Tobin's strategy of amplifying writers, not execs 07:50 - Can brands use Substack or just citizen journalists? 10:50 - Best practices for Substack. Tailor to audience. 14:17 - What if you don't want to monetize? 16:24 - With new features, is there risk of going to broad? 18:19 - With user growth, does individual user reach decrease? 25:10 - Brand and marcom best practices for Substack 30:17 - Plans on combatting AI slop 32:35 - Will Substack license written content to LLMs?
P.M. Edition for Oct. 16. The auto-parts giant First Brands' bankruptcy leaves investment bank Jefferies in the harsh spotlight of an accounting scandal. Plus, the endowments of American colleges posted their strongest returns in years. And after strong bank earnings this week, Heard on the Street writer Telis Demos discusses what might be missing in their reflection of the health of the economy. Sabrina Siddiqui hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Cookware That's Secretly Poisoning Your Food Not all cookware is created equal. After months of investigating 21 major cookware brands, Dr. Christian Gonzalez uncovered a truth the industry doesn't want you to know: only one passed his strict standards for safety, transparency, and purity. Most companies, including billion-dollar icons like Le Creuset, Caraway, All-Clad, HexClad, and GreenPan - either ignored requests for safety data, relied on toxic PFAs coatings, or hid behind influencer marketing. In this episode, Dr. G exposes which brands are quietly contaminating your food, the dangerous materials to avoid, and how to choose cookware that protects your brain, hormones, and nervous system. To get the full updated product list, visit:
Aidan talks about leveraging memes and skits for B2B marketing, the power of humor in marketing, overcoming skepticism, and much more!
John Corcoran is the Co-founder of Rise25, a company that helps B2B businesses connect with ideal clients and partners through done-for-you podcasting and content marketing. Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency specializing in helping personal injury law firms dominate organic search. Larry Benet is the CEO and Chief Connector of Larry Benet Agency, which helps leaders and organizations grow through strategic relationship-building and influence marketing. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI, companies that help entrepreneurs and dental professionals scale through smart offers, media, and AI-driven growth strategies. Thad Winston is a business connector and consultant at True Scale Marketing, where he helps small- to medium-sized businesses grow through relationship-driven strategies and consultative guidance. Mark Hiddleson is the Owner of Specialized Storage Solutions, a company providing innovative warehouse design and material handling systems to improve operational efficiency. Jason Ciment is the CEO of Get Visible, a digital marketing agency helping brands expand their online presence through SEO, paid ads, and web development. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team, organizations that help businesses grow revenue through high-performance sales recruiting and coaching. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media agency helping brands grow through community-driven engagement. Mat Zalk is the Owner of Keyrenter Property Management, a property management company specializing in efficient, scalable systems for real estate investors. In this episode… The best leaders don't just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success? From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O'Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.
Saturday could see the largest mass demonstration in modern American history. The "No Kings" rallies across the country will see millions turn out to voice their discontent with Donald Trump and his administration's increasingly authoritarian actions. Robert De Niro is among those urging people to take to the streets, But senior MAGA figures are trying to discredit the whole thing before it's even started. They are describing it as a "Hate America" rally - demonstrators labelled "pro-Hamas", "Antifa", and "rabid". Will Donald Trump's base really buy that? Or should the White House be concerned about the swell of civil discontent? We speak to Bill McKibben, behind the group Third Path which is helping to organise the rallies. Later, Joe Rogan has condemned the way ICE is snatching an ever increasing number of people from the streets. Marjorie Taylor Greene has taken to CNN to criticise the lack of leadership on healthcare coming from her own party. When influential voices on the Right like those two are coming out rebuking the actions of the Trump administration, is that more likely to make him sit up and take notice?Visit our new website for more analysis and interviews from the team: https://www.thenewsagents.co.uk/ The News Agents USA is brought to you by HSBC UK - https://www.hsbc.co.uk/EXCLUSIVE NordVPN Deal -> https://nordvpn.com/thenewsagents Try it risk-free now with a 30-day money-back guarantee
314: Is tap water really bad to drink? What's the juice on "natural sparkling water"? And is alkaline and kangen water just a scam? I have the water sommelier, Martin Riese with me and we talk about all things water brands, different water types, baby water, mineral water, and we name names on brands of water not being fully transparent and those that are willing to showcase their water purity. But speaking of pure water, did you know we're NOT supposed to be drinking 100% pure water?! If you care about what you put into your body and are looking to find the best water and educate yourself on the different types of water and why it's important to pair them with different foods, then you're listening to the right episode! Topics Discussed: → Bottled water vs. canned water → Alkaline water → Distilled water → Baby water → Kangen water → Expiration dates of water → Tap water → RO water → Pairing certain types of water with certain foods → Minerals in our water → Spring water vs. glacier water vs. filtered water → Is sparkling water really natural? → Exposing water brands As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app. Sponsored By: → Birch | Go to BirchLiving.com/digest and get 20% off sitewide. → Vimergy | New customers can save 20% off their first order with the code DIGEST. Just visit Vimergy.com and use the code DIGEST at checkout. → Ollie | Take the guesswork out of your dog's well-being. Go to ollie.com/digest and use code digest to get 60% off your first box! → Manukora | Head to MANUKORA.com/DIGEST to get $70 off the Starter Kit Check Out Martin: → Website → Instagram → More Martin Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices
Not all butter is created equal. In this episode, Ben Azadi exposes the hidden truth behind popular butter brands that secretly contain toxic seed oils, rancid fats, and additives that damage your metabolism, hormones, and gut health. You'll discover: The 5 butter brands silently wrecking your health (and why) The 2 clean, grass-fed butters that actually help you burn fat How oxidized fats can stay in your body for years, blocking fat loss The truth about “natural flavor” and “spreadable” labels How to store and use real butter for better energy and metabolic health Plus, Ben shares how to detox from bad fats, the best ghee brand, and why avoiding seed oils is non-negotiable for optimal wellness.
We're kicking off this week's episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we're coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.Jim's guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America's iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.Dave oversees Red Wing's global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world's most recognizable brands.This is Jim's conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series with another of my favorites. This week we interview Dr. Dale Woerner one of the industry's leading experts in meat science and redefining yield in the beef industry. I really think you're going to enjoy this episode from the Future of Beef and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com
In this episode of TechMagic, hosts Lee Kebler and Adam Davis McGee explore the evolving intersection of AI, creativity, and ethics. Cathy is away this week and will rejoin the show next week. Meanwhile, Lee and Adam delve into OpenAI's Sora 2 and its implications for digital rights, content authenticity, and ethical innovation. The hosts examine Nintendo's research on gaming's cognitive benefits, Apple Vision Pro's NBA partnership, and the Windows 10 end-of-support scenario. They also discuss AI's energy consumption and emerging global regulations on intellectual property. Perfect for tech enthusiasts, creators, and industry professionals, this episode provides balanced insights into the opportunities and responsibilities that accompany today's rapidly evolving digital landscape.Come for the tech, stay for the magic!Adam Davis-McGee BioAdam Davis-McGee is a dynamic Creative Director and Producer specializing in immersive storytelling across XR and traditional media. As Senior Producer at Journey, he led the virtual studio, pioneering cutting-edge virtual experiences. He developed a Web3 playbook for Yum! Brands, integrating blockchain and NFT strategies. At Condé Nast, Adam produced engaging video content for Wired and Ars Technica, amplifying digital storytelling. His groundbreaking XR journalism project, In Protest: Grassroots Stories from the Frontlines (Oculus/Meta), captured historic moments in VR. Passionate about pushing creative boundaries, Adam thrives on crafting innovative narratives that captivate audiences worldwide.Adam Davis-McGee on LinkedInKey Discussion Topics:00:00 Intro: Welcome to Tech Magic with Lee Kebler and ADM04:07 Exploring Artist Reactions to AI: Surprising Enthusiasm in LA08:03 Sora 2: Ethical Concerns and Digital Rights23:55 AI Content Bias: OpenAI's Power Consumption Story33:20 Roblox's New Parent Council: Better Late Than Never38:35 Nintendo Debunks Gaming Myths: Benefits for Attention Span42:47 Apple Vision Pro: NBA License and VR History46:41 Windows 10 Support Ending: What Users Need to Know50:30 Recommendations and Closing Thoughts Hosted on Acast. See acast.com/privacy for more information.
Send us a message!In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content on brand perception and booking behavior.Marissa shares how vacation rental operators can move beyond generic listings and start using visual storytelling to connect with guests, stand out on OTAs, and bring more personality into their marketing. From FPV drone shots to content repurposing strategies, she breaks down what works and why.We cover:1️⃣ What “visual storytelling” means in a modern vacation rental business2️⃣ How to turn property photos into content that inspires trust and excitement3️⃣ The biggest mistakes operators make with social media and video4️⃣ Why showing your team is just as important as showing your homes5️⃣ How Click is making it easier to access high-quality media services at scaleIf you're looking for fresh ways to strengthen your brand and drive more direct demand, this episode is packed with practical ideas to help you do just that.Connect with Marissa:LinkedIn: https://www.linkedin.com/in/marissagalle/ Website: https://letsgoclick.com/ Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension. He explains why the "vehicle" or age of your store is critical for achieving faster, more profitable growth on the platform.Topics discussed in this episode: Why new Amazon accounts lack trust and have selling restrictions.What gated brands and categories are on Amazon.How older Amazon accounts provide faster cash flow and no reserves.What the opportunity cost is of a 3-week cash flow wait.Why spreading your business across multiple Amazon stores is vital.How to build a digital moat to prevent a domino effect of suspensions.What the process is for buying or selling an Amazon store.Why the age of an Amazon store acts as a competitive advantage.How to quickly ungate product categories like supplements.What a valid business reason is for having multiple stores.Links & Resources Website: https://ecomstores.com/LinkedIn: https://www.linkedin.com/company/ecomstorescom/Instagram: https://www.instagram.com/ecomstoresamazon/YouTube: https://www.youtube.com/@BuyAgedAmazonSellerAccountsGet access to more free resources by visiting the show notes at https://tinyurl.com/yjw6mwm6______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.
SummaryIn this conversation, Jamie Schwartzman, a branding expert, discusses the intricate relationship between leadership and brand consistency. He emphasizes that branding goes beyond visual elements and is deeply rooted in organizational culture and leadership. Schwartzman outlines his four-step IDEA method for branding: Ignite, Distill, Energize, and Activate, and shares insights on the importance of experiential learning in branding. He also highlights the significance of understanding customer personas and the duality of digital and analog experiences in today's branding landscape.Connect with Jamie: linkedin.com/in/jamieschwartzman/ Keywordsbranding, leadership, brand consistency, customer personas, IDEA method, experiential learning, brand identity, marketing, corporate branding, organizational cultureSound Bites"Brand is about communicating meaning.""Brand is about internal unity purposes.""The power of great hair is a superpower."TakeawaysBrand consistency is about culture consistency driven by leadership.Branding is a way to communicate meaning and value.Internal unity is essential for effective branding post-acquisition.Experiential learning enhances brand understanding and retention.The digital age increases the need for offline experiences.Brands play a crucial role in self-image and identity.Customer personas should focus on psychographics, not just demographics.Research and data are vital in the branding process.The IDEA method consists of Ignite, Distill, Energize, and Activate phases.Branding requires collaboration and consensus among stakeholders.
Send us a textIn 2025, navigating beverage distribution has become one of the most critical challenges facing drinks entrepreneurs. From the end of Prohibition to today's consolidated three-tier system, the distribution landscape has fundamentally shaped which brands scale and which stall — yet many suppliers still don't fully understand how the second tier actually works or where it's headed next.In this special collaboration episode, Park Street Insider host Emmett Strack teams up with Business of Drinks co-hosts Erica Duecy and Scott Rosenbaum to decode the distribution tier for beverage alcohol brands. Together, we break down the past, present, and future of distribution in the U.S. — explaining the nuts and bolts of the three-tier system, revealing the different distributor types and partnership models available to suppliers, and identifying the key dynamics that will define the next decade of the industry. We'll explore what brands need to know to successfully navigate this complex landscape and share the strategies that separate those who break through from those who get left behind. Featured Guests: Erica Duecy, Founder and Co-host, Business of DrinksScott Rosenbaum, Co-host, Business of DrinksMentioned in this episode:The Business of DrinksWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.
On todays' pod the boys react to the unfortunate news of Tiger Woods undergoing another back surgery, discussing the potential implications for his future. They then shift gears and react to the recent clip where PGA President Don Rea delivered an unexpected rendition of Eminem's Lose Yourself. As always they discuss much more, including Jerry Jones and the business of sports, Xander Schauffele's impressive victory in Japan, and brands that they cannot live without. 0:00 - Intro 2:10 - Tiger has another back surgery 15:50 - Why is Tiger so injury prone? 34:50 - PGA president raps Lose Yourself at Ryder Cup 47:50 - Jerry Jones & the business side of sports 1:06:50 - Xander Schauffele wins Baycurrent Classic 1:14:30 - Brands we cannot live without 1:19:25 - Golf & society in Japan 1:30:15 - Jon Rahm taking three months off 1:31:40 - Alistair Docherty update 1:35:05 - Foreman scrable vs. Dallas StarsYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod
In a crowded media and marketing environment, it can be hard to catch the attention and imagination of consumers. Two people paying close attention to what's working now are Tonight Show host Jimmy Fallon and seasoned marketing executive Bozoma Saint John, and they've just launched a reality show called "On Brand" to showcase the work that creatives and companies do to sell their ideas, products, and services. Fallon and Saint John share what their different career paths have taught them about personal branding, working collaboratively, managing teams, and how to navigate the changing media landscape.
This week we're very excited to share with you an exciting new show we've launched this week! It's called The Brand Builder's Playbook…a special 8-part series created in partnership with our friends at BERA.ai.In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder's Playbook is your guide to what actually works.Now, here's the important part: you'll hear the very first episode right here in The CMO Podcast feed. But if you'd like to hear the rest of the series, head over and follow The Brand Builder's Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook----------Welcome to the very first episode of The Brand Builder's Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).In this 8-part series, we'll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.We kick things off by asking the most fundamental question: Why does brand matter?Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.If you're a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.---Each week we'll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week's worksheet here: http://bit.ly/4mZImdd –--Read about upcoming episode topics and guests here: https://bera.ai/podcast/"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
All the way from Australia
In today's episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-banking-payments-show-new-american-dream-how-brands-aligning-with-young-people-aspirations © 2025 EMARKETER Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
Gena Smith, CHRO at LVMH North America, joined us on The Modern People Leader. We talked about how she sparked an AI transformation across 75 LVMH brands, why HR should lead AI change management, and how to reframe AI adoption as a cultural and creative advantage.---- Sponsor Links:
In this episode of Next in Media, Mike Shields sits down with Janina Lundy, EVP and Head of Marketing & Brand Partnerships at Hartbeat, the production company founded by comedian and actor Kevin Hart. Heartbeat has become a creative force at the intersection of comedy, culture, and branded entertainment — developing hit shows like Cold as Balls with Old Spice and original films like Group Therapy with AXA.Janina and Mike discuss how Hartbeat helps brands navigate the tricky but powerful blend of humor and marketing, the rise of brand-funded entertainment, and why comedy isn't dead — it's just evolving. From collaborating with emerging comedians to educating brands on YouTube's premium value, this episode explores how Heartbeat is redefining what it means to be a talent-led media company in 2025. Key Highlights:
What really makes a brand unforgettable? On the latest episode of Talking Too Loud, John Bonini, founder of Content Brands, joins Chris and Sylvie to unpack why creative risks and wacky ideas—like launching a free plan with a parade—can build genuine fandom, and how that fandom becomes the growth lever that sets businesses apart in the age of AI.Links to Learn More:John BoniniFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
I've been in the "clothing brand" space for 10 years and here are 10 things that new brands almost always do wrong.Make Designs (with discount)
In today's episode, I'm sharing real results from real clients of our Weavos agency. You'll hear the sales numbers from the Amazon Prime Fall Big Deal Days event and the strategies implemented. You'll also hear behind the scenes from real calls this past week with clients. The opportunity is here. You spent the time to start your Amazon FBA business. Make sure you're giving your "lawn" the attention it needs to thrive. You can book a consulting call with me and learn more about our agency services at www.andyisom.com
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders.For years, we've heard that “AI is coming.” But now, it's here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI.If you're a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot.Why You Can't Wait to Do PRThe AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally. That means:
You want to build a powerful personal brand.But you're tired of the noise, the ego, the hype.This episode is your permission slip to do it differently.I sat down with the incredible Caleb Ralston, the kind and humble AF powerhouse behind some of the biggest names in the game — think Gary Vee, Alex and Leila Hormozi — and now, a rising go-to voice in the personal branding world in his own right.Caleb's no overnight expert. He started hustling at 15, filming bodybuilding legends like Jay Cutler and Ronnie Coleman, before going on to scale Gary Vee's TikTok from 300K to 3.5M in just three months. He helped architect the Hormozis' brand strategy, built and led an 18-person media team generating 3 billion organic impressions in 2024 alone, and has spent over 16 years building content empires across DTC, fitness, tech, and non-profit brands. Now? He's teaching entrepreneurs how to build magnetic personal brands and media machines that scale.In this raw, thoughtful, fire-filled conversation, we talk about what it really takes to build a brand that's built to last — from day one, to day one hundred.AND Caleb doesn't gatekeep. He drops frameworks, philosophies, and real-world examples you can use today, no bullshit just pure value from him.Inside this episode we dive into:How Crushing It by Gary Vee cracked open his mindset at age 15 and led to a wild personal brand journeyThe Brand Journey Framework: Caleb's 4-step process to reverse-engineer your personal brand from vision to actionWhat it really means to document vs create — and how to use your real life as contentWhy he put a 6-hour free course on YouTube and why most people will never act on itThe truth about originality, copying, and why being copied means you're leadingHow to build your visibility strategy based on sustainability, not pressureWhat most people get wrong about content and why consistency > complexityWhy your values and vibe ARE your strategy — not just your visualsWhat to do if you feel like “no one's picking you” — especially for women 40+ with receipts and experienceWhether you're just starting out or you're sitting on a goldmine of untapped genius, this episode will call you forward into a deeper version of your voice, visibility, and value.This is the conversation we need in the personal branding world right now.⚡ LINKS MENTIONED:Caleb's YouTube Channel & Free 6-Hour Personal Branding Course : https://www.youtube.com/watch?v=Ch4Sl0POBhUBrand Journey Framework workbook (linked inside the video)NEW 3-Hour YouTube Masterclass (also with free workbook) https://www.youtube.com/watch?v=uTKOJo42eKs&t=865sCaleb's website: https://calebralston.com/Follow Caleb on Instagram: https://www.instagram.com/calebralston
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In a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way. In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards. Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand's innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights that shape future core offerings. He also highlights how investments in in-house production, B Corp certification and sustainability efforts, alongside strategic partnerships with Costco, Alaska Airlines and Shake Shack, demonstrate that a patient, craft-centric mindset and a strong brand identity can make a powerful impact in even the most crowded markets. Show notes: 0:25: Interview: Cy Cain, Founder & CEO, Straightaway Cocktails – Just hours before Taste Radio's San Francisco meetup, Cy joins Ray Latif to share highlights from Straightaway's latest cocktail lineup, including the French 77, Pickle Tini, and Golden Negroni. He underscores the brand's North Star: unwavering product quality, rooted in a deep love of cocktail culture. Cy reflects on the evolution of the RTD category and credits Straightaway's success to its focus on excellence and deliberate, sustainable growth. Strategic partnerships with Alaska Airlines and Breeze Airways have boosted exposure, while support from regional retailers and Costco has added traction and credibility. Comparing innovation to Formula 1, Cy describes it as a proving ground for bold ideas. Straightaway's mission, he says, isn't shaped by exits or investors, but by craft, storytelling, and elevating cocktail experiences. From farm-to-glass sourcing to using local ingredients – like fir needles from near Cy's childhood home – the brand stays true to its values of authenticity, sustainability, and craftsmanship. Inspired by lifestyle brands like Patagonia and Shinola, Cy emphasizes values-driven partnerships, such as a test collaboration with Shake Shack. He also shares excitement over the brand's growing recognition in top spirits competitions, including a potential Triple Crown win. Brands in this episode: Straightaway Cocktails, Stumptown Coffee, Smith Tea, Jacobsen Salt Co.
In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park