Podcasts about brands

LINDBERGH'S 1939 RETURN AND FDR'S FAILED RECRUITMENT Colleague H.W. Brands. H.W. Brandsdiscusses Charles Lindbergh's 1939 return to America amidst rising European tensions. Lindbergh, world-famous for his 1927 transatlantic flight and the tragic kidnapping of his son, is greeted by paparazzi and invited to meet FDR. Brands explains that while Roosevelt found Lindbergh charming, the President unsuccessfully attempted to recruit the aviator into his administration to control his potential opposition to American intervention in the looming war. NUMBER 1

LINDBERGH'S TRANSITION TO PUBLIC ANTI-INTERVENTIONIST Colleague H.W. Brands. H.W. Brandsdetails Lindbergh's transition into a public anti-interventionist figure. Motivated by his father's persecution during WWIand a desire to avoid another European quagmire, Lindbergh utilizes his celebrity to broadcast isolationist views on the radio. Brands notes that while British officials dismissed Lindbergh as a political "schoolboy," the aviator argued that American interests differed distinctively from the British Empire's survival, and that the US should not bail them out. NUMBER 2

THE EROSION OF NEUTRALITY AFTER POLAND AND FRANCE Colleague H.W. Brands. H.W. Brandsoutlines the erosion of neutrality following the fall of Poland and France. Roosevelt maneuvers to adjust neutrality laws and aids Britain via the destroyers-for-bases deal, despite isolationist skepticism. Lindbergh and his allies fear these steps are a trap leading to inevitable war. Meanwhile, Churchill's correspondence with FDR becomes increasingly manipulative, desperate to secure American support against Germany, while Lindbergh warns that the British are seeking a US bailout. NUMBER 3

FDR'S THIRD TERM AND THE RISE OF AMERICA FIRST Colleague H.W. Brands. H.W. Brands discusses the political landscape of 1940, where FDR maneuvers for an unprecedented third term, which Lindbergh views as a move toward dictatorship. The segment covers the rise of the America First Committee, with Lindbergh as its star speaker. Brands highlights Roosevelt's mastery of the press, using backgrounders to shape public opinion while privately viewing Lindbergh—and his ability to command an audience—as a significant political obstacle. NUMBER 4

LEND-LEASE AND BRITISH PROPAGANDA Colleague H.W. Brands. H.W. Brands explains the passage of the Lend-Lease Act (HR 1776), which effectively ended American neutrality by committing industrial resources to Britain. The segment reveals the covert British propaganda campaign led by William Stephenson to manipulate US opinion. Brands also describes how FDR utilized a likely forged map of a German-partitioned South America to frighten Americans, while Lindbergh argued that aiding Britain was supporting imperialism rather than democracy. NUMBER 5

CONGRESSIONAL TESTIMONY AND THE AIR POWER DEBATE Colleague H.W. Brands. H.W. Brandsdescribes Lindbergh's testimony before Congress and his popularity at massive rallies. A key debate emerges regarding air power: Roosevelt argues it makes America vulnerable to attack, whereas Lindbergh insists it enhances hemispheric defense, making invasion impossible. Brands notes that while Lindbergh was politically naive compared to FDR, his message of "America First" and a fortress America initially resonated with large audiences who cheered his anti-war message. NUMBER 6

THE GREER INCIDENT AND THE DISASTROUS DES MOINES SPEECH Colleague H.W. Brands. H.W. Brands details the escalation of tensions in 1941, starting with FDR's declaration of an "unlimited national emergency." The segment covers the Greer incident, which FDR misrepresented to provoke hostility, and culminates in Lindbergh'sdisastrous Des Moines speech. By identifying the British, the Roosevelt administration, and Jewish Americans as war agitators, Lindbergh was branded an anti-Semite, effectively destroying his political viability and the America First Committee. NUMBER 7

PEARL HARBOR AND LINDBERGH'S BLOCKED MILITARY SERVICE Colleague H.W. Brands. H.W. Brandsrecounts the immediate aftermath of the Pearl Harbor attack. The Japanese strike and Hitler's subsequent declaration of war united the European and Asian theaters, resolving FDR's political dilemmas. Lindbergh attempted to volunteer for the Army Air Corps but was blocked by the Roosevelt administration due to his pre-war criticism. Consequently, he served as a civilian consultant, eventually flying unauthorized combat missions against the Japanese in the Pacific. NUMBER 8

PREVIEW FOR LATER TONIGHT: A PRIVATE HERO GOES PUBLIC TO OPPOSE INTERVENTION Colleague H.W. Brands. The discussion focuses on Charles Lindbergh's decision to leverage his fame for radio airtime upon returning to the United States in 1939. Despite his deep distrust of politics, Lindbergh felt compelled to speak out to prevent America from repeating the mistakes of World War I.

PREVIEW FOR LATER TONIGHT: FDR'S NATIONAL EMERGENCY AND THE SHIFT TO A WARTIME FOOTING Colleague H.W. Brands. The segment examines Franklin Roosevelt's May 1941 declaration of a national emergency, which halted daily activities like baseball and movies as Americans listened via loudspeakers. Professor Brands explains how FDR used this moment to prepare the American mind for a "moral war" alongside Britain. SEPTEMBER 1941

PREVIEW FOR LATER TONIGHT: LINDBERGH'S DISMAY AT BRITISH COMPLACENCY AND GERMAN POWER Colleague H.W. Brands. Professor Brands details Charles Lindbergh's complex worldview, combining a stubborn admiration for German efficiency with confusion regarding Nazi politics. Lindbergh viewed Britain as a declining empire that would inevitably drag the United States into another war to bail them out of their diplomatic failures. 1931

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

Have you and your family made New Year resolutions?And how many have you broken already?I love making resolutions. It's the highlight of my year. But statistics show that most New Year resolutions are broken, so you are not alone! However, making resolutions, even if we break them, can still be super valuable for our personal growth and in building confidence, especially in our kids.In today's episode I will show you how to set intentions and make realistic, achievable resolutions. I will explain how you can give yourself the best chance of succeeding, but also talk through why it's ok to break your resolutions.So pour yourself a cuppa, find a comfy seat, have a very happy new year, and enjoy the conversation…Highlights from this episode:00:35 - The highlight of my year02:26 - The 10 most popular resolutions07:06 - Intentions nurtures habits of success08:53 - I am capable of doing hard things12:20 - Empowering children with agency15:30 - Use your imagination19:41 - Confidence is experiential21:52 - The world is better because you are in it25:04 - Create a habit to reflect

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"If the average person just more consistently did what they already know they'd be healthier, happier, and be making more money." – Brian Moran Brian Moran the New York Times bestselling author of "The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months" is going to share how to get more done in less time. He will take us into this execution system he developed while also sharing easy to implement time management strategies. He also connects the dots back to why it is important to create our life vision so we can structure our time and goals around that vision. You will learn tactical steps that you can use today to move closer to the life you desire. Loved this conversation so much! Please be sure to share it with your friends who would benefit from this information. Also be sure to subscribe on Apple Podcasts so you don't miss an episode. Resources Mentioned: ·       JOIN THE NEWSLETTER + Receive A List of 52-Selfcare Tips ·       CONNECT WITH MICHELE ON IG ·       Buy Michele's Book, Design a Life You Love ·       Brian's Book: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months ·       Brian's website – https://12weekyear.com/ – Thank you for listening to the show!   KEY TOPICS ·       Reintroducing Brian Moran and The 12 Week Year (0:00) ·       Bridging the Knowing–Doing Gap with The 12 Week Year (2:47) ·       Shifting from Annual to 12-Week Planning for Focused Goals (6:38) ·       Aligning Your Vision with Measurable Goals and Specific Actions (12:57) ·       How to Stay Connected to Your Vision and Manage Time Effectively (22:17) ·       Implementing Strategic, Buffer, and Breakout Blocks with Flexibility (27:41) ·       Understanding Habits, Routines, and Key Traits for Success (35:27) ·       Brian Moran's Morning Routine and Embracing Discomfort for Growth (39:29)   Guest Bio: Brian Moran, President and Founder of The 12 Week Year, has thirty plus years of expertise as a corporate executive, entrepreneur, consultant and coach. Brian is a recognized expert in the field of leadership and execution. His realization that most people don't lack ideas, but struggle with effective implementation led him to the development of 'The 12 Week Year'. His client list includes industry leaders like Allstate, Aon, Becton Dickinson, Dunkin' Brands, Keller Williams, Mass Mutual, Medtronic, Merrill Lynch, Meritage Homes, Nationwide, New York Life, Papa Johns Pizza, Prudential State Farm and Taylor Made just to name a few.   If you enjoyed this interview, please take a moment to rate and review it on Apple Podcasts or other podcast player. *The Good Life with Michele Lamoureux podcast and content provided by Michele Lamoureux is for educational and entertainment purposes only. It does NOT constitute medical, mental health, professional, personal, or any kind of advice or serve as a substitute for such advice. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. Always consult a qualified healthcare or trusted provider for any decisions regarding your health and wellbeing. This episode may contain affiliate links.

Hey everyone, welcome to the Alan Smithee Podcast with Scott Simmons, Katie Hinsen, and Michael Kammes. As 2025 comes to an end, the gang takes a look back at the year's big events and looks forward to 2026. This topic sparks a lively conversation about the evolving media landscape, cutting-edge tech, and economic shifts that will reshape the entertainment and production industries. And as always, there are some really cool things to get excited about! Show NotesNAB 2026 registration is openThe Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters from across Disney's brands to SoraCinematographers Guild Shutters Nearly Century-Old MagazineAdobe and Runway Partner to Deliver the Next Generation of AI Video for Creators, Studios and Brands, and other partner modelsOne cool thing: KH: AI-robotic powered fisheries https://www.forbes.com/sites/andrewwatman/2024/10/02/introducing-seremoni-grade-fish-a-new-ai-powered-standard-in-high-quality-seafood/  https://shinkei.systems/SS: Netflix Games (and Amazon Luna) https://www.netflix.com/tudum/articles/new-netflix-games-play-on-tv-2025MK: Apple ml-sharp: https://apple.github.io/ml-sharp/

This was a year of contradictions in drinks. Structural headwinds collided with real momentum — and the brands that grew weren't following old rules. They were aligning with how people actually drink, shop, and spend today.In this special year-end episode, Erica Duecy, Scott Rosenbaum, and Caroline Lamb break down the biggest forces reshaping the drinks industry — across alcohol, non-alc, functional, and THC — and what they signal for growth heading into 2026.

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purchase decisions, large language models are determining which brands get recommended, and trust is being evaluated by systems long before a human ever compares options.In this episode of The Modern Marketer Podcast, Eddie breaks down the five signals already reshaping how brands will win in 2026 and why most marketing strategies are quietly falling behind.You'll learn how AI is shifting from creative output to creative intelligence, why synthetic data is making audiences appear smarter, and how small, human moments of value are becoming the real drivers of loyalty in an AI-mediated world.This episode is a strategic wake-up call for modern marketers, founders, and brand leaders who want to stay relevant as influence, discovery, and decision-making are redefined.If you're still optimizing for yesterday's playbook, this conversation will challenge how you think about growth, authority, and what it truly means to be chosen in 2026.

Nokukhanya Mntambo talks to Justine Nienaber, Chief Executive Officer of Punkystarfish Digital Agency, about how companies decide when to rebrand. The conversation looks at signs a brand has outgrown its identity, why timing matters, and which brands used 2025 to reposition successfully, and what others can learn from them. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Melde dich jetzt kostenlos zum Live-Workshop an: https://www.berend-heins.de/workshop-2026?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts werfen wir einen Blick in die Zukunft: Was erwartet uns 2026 im E-Commerce? Ich teile mit dir meine Einschätzung zur Marktentwicklung, den größten Chancen – und den Risiken, auf die du dich jetzt schon vorbereiten solltest. Du erfährst, welche Trends wirklich relevant werden und wie du deinen Onlineshop strategisch auf das nächste Jahr ausrichtest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.Public Relations: Cutting Through the NoiseHow do you stand out in 2026?Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.I wanted to explore this dimension that many have underestimated in recent years.Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.1. We are saturated with information, but hungry for credible contentIn 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.PR brings depth to a world obsessed with surface.So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.2. PR knows how to capture the attention of the right messengersJournalists and influencers are more solicited than ever.Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.In 2026, relational credibility matters more than message volume.3. AI amplifies the noise, but strengthens the human value of PRAI generates content endlessly.The result: more messages, less impact.What AI cannot replace:• a deep understanding of current affairs• editorial judgment• human relationships with the mediaPR becomes a strategic filter, not a megaphone like social media platforms.4. Brands need legitimacy, not just visibilityVisibility can be bought.Credibility must be built.In 2026, brands want to be trusted, not just seen.Public relations provides:• third-party validation• authority• storytelling grounded in reality5. PR creates lasting assets, not one-off hitsA strong article written by a journalist is not just a mention.Its value is significant, because it also becomes:• reusable content• a lasting digital footprint• a lever for brand growth, sales, and reputationPR builds for the long term, while trends come and go.In 2026, public relations offers a powerful, modern response to an overly noisy world.What do you think?Want to learn more about public relations?Join our next cohort, starting January 26, 2026.Get featured in the media ➤ https://prschool.natapr.com/evergreen_frI teach simplified, practical PR strategies that are easy to implement.Not sure PR is right for you?Contact me: nata@natapr.comTo stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comNataTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules.  In this episode, Jesslyn Rollins, the CEO of Biolyte, reveals how grassroots hustle, relentless sampling, and a medical-grade "IV in a bottle" helped her break into one of the most competitive categories in beverages, and why the brand is now ready to make its boldest move yet. Show notes: 0:25: Interview: Jesslyn Rollins, CEO, Biolyte – At BevNET Live L.A. 2025, Jesslyn recounted Biolyte's origins in 2016, when her father developed a medical-grade rehydration formula and she began selling it out of her car to high school athletic programs. She details how success with local football teams led to Biolyte's big break into Kroger's natural store sections, where cold placement and in-store sampling fueled rapid growth. Jesslyn talks about how Biolyte has expanded across regions, launched a rebrand, secured national powder-pack distribution in Walgreens and CVS, and positioned itself as a premium rapid rehydration sports drink with significantly higher electrolytes than legacy brands. She emphasizes the importance of consumer trust, data-driven storytelling, and evolving the brand's message beyond niche use cases like athletics or illness to everyday wellness. Despite intense competition, operational challenges, and no outside investment, she stays motivated by customer testimonials and a clear mission, noting that Biolyte is now at an inflection point where incremental growth isn't enough and bold strategic change is needed to become "the rehydration drink for the next generation." Brands in this episode: Biolyte, Gatorade, Powerade, 7UP, Poppi, BodyArmor

Business history repeats itself…first as tragedy, second as farce. But for the sake of Cizzle Brands' future, let's hope lessons were learned the first time! While the company is managed as a single operating segment, Cizzle Brands started with a flagship brand CWENCH Hydration. Then, in January 2025…Cizzle Brands launched SPOKEN Nutrition, an NSF Certified for Sport line of athlete-grade sports nutrition products. Next, the company entered the functional foods segment this past September…launching a high-protein product called Sport Pasta under the HappiEats brand. And over the trailing twelve months, Cizzle Brands reported generating revenue of slightly above $10 million. And while most will likely recognize that Cizzle Brands is (at least currently) a much smaller active nutrition company compared to typical categorical competitors highlighted within my content pieces...purely judging the edutainment value of this business story based on the current level of Cizzle Brands revenue generation would undoubtedly show your ignorance surrounding last year's “reverse takeover transaction” examination. Though, beyond the seemingly intentional (yet) eerily similar growth strategies of BioSteel and CWENCH…it's a recent M&A transaction that really has me questioning if we're in some kind of business wash cycle right now! And that's because on Christmas Eve, Cizzle Brands announced that it had completed the acquisition of Flow Beverage for an aggregate purchase price of approximately $61 million. But while John Celenza isn't (technically) purchasing that same company (or even facility) twice, the M&A strategic rationale is quite similar. According to Cizzle Brands, the acquisition secures in-house manufacturing capacity for CWENCH, materially reducing cost of goods sold as volumes scale while improving production control and reliability. Additionally, it's said to strengthen the long-term operating platform…and create meaningful synergies that should materially accelerate its path to profitability. In just about 1.5 years' time, Cizzle Brands' products are available already in close to 6000 multichannel distribution points globally. Additionally, Cizzle Brands recently entered into a distribution agreement with a Canadian subsidiary of Keurig Dr Pepper. Though, for the foreseeable future, demand levels of CWENCH Hydration wouldn't even warrant turning on the lights daily at this approximately 150,000 square foot Tetra Pak manufacturing facility. So, Cizzle Brands NEEDS to ensure its laser focused on how it can better serve current contract manufacturing customers that includes BioSteel or Joyburst. And speaking of the largest co-packing customer of Flow Beverage (aka Cizzle Brands Manufacturing), you probably saw the news by now…but it just sold to Anheuser-Busch in a deal worth more than half a billion dollars! So, if Beatbox Beverages wasn't already large enough (and assumably smart enough) to possess levels of operational buffering…it certainly is now! Consequently, we don't know fully what that could mean for Cizzle Brands Manufacturing yet…but I'd assume M&A due diligence triggered conversations with Beatbox Beverages (and AB InBev) cementing confidence that previous manufacturing agreements would be honored into (I believe) the end of the decade.

This week, we're joined by Lily Comba, Founder & CEO of Superbloom, who opens up about how she got her start in influencer marketing and why she approaches influencer through a performance lens. Lily shares her journey from building in-house programs to launching Superbloom, and what she learned scaling influencer across some of the most recognizable consumer brands.From there, we go deep on measurement, attribution, and negotiations. Lily breaks down how to think about ROAS, CPA, multipliers, and code leakage, along with how she models performance upfront to negotiate smarter creator deals and build paid usage rights and whitelisting into every partnership. We talk through practical frameworks for forecasting results, setting realistic KPIs, and holding influencer partnerships accountable without burning relationships.We also dive into YouTube and channel expansion, including why YouTube is one of the most underrated influencer channels, how to negotiate effective integrations, and what longer-form creator content unlocks for both performance and brand lift. We wrap with how influencer fits into the broader media mix, common mistakes brands make when launching programs, and what operators should be focused on if they want to scale influencer the right way.If you're trying to make influencer more measurable, negotiate better deals, and turn creator content into high-performing paid media, you're gonna love this one.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 – Scaling Influencer Spend and Proving ROI00:03:53 – Lily's Background and Building Super Bloom00:08:45 – From Seed Health to Launching an Agency00:13:05 – Brands, Categories, and Who Influencer Marketing Works For00:14:03 – Performance-First Influencer Programs and Service SKUs00:19:31 – Organic Influencer KPIs vs Paid Performance Metrics00:22:01 – Full-Funnel Impact, Halo Effects, and AOV Considerations00:25:16 – Discount Code Leakage and Attribution Challenges00:30:13 – Using Multipliers to Translate Influencer Performance00:34:38 – Modeling ROAS, Click-Through Rates, and Incrementality00:41:31 – Awareness vs Performance Across Different Brand Types00:47:19 – Influencer Negotiation Frameworks and Deal Structuring00:52:47 – High-AOV Products, Long Consideration Cycles, and Measurement LimitsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsRivo.https://www.rivo.io/operatorsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

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Powerhouse in the house. @lisannede_bruijn, founder van @listheagency en co-founder van @lis.brands maakte van een frustratie een ijzersterk business model.Die ene frustratie die haar in haar job bij H&M keer op keer deed denken: “Waarom antwoorden influencers niet op hun mails?!”

Ein letztes Mal in diesem Jahr sitzen Zora und Hanna gemeinsam vor den Mikrofonen. Beim letzten Kaffee wird klar, dass Hannas Kaffeemaschine definitiv zu ihren Jahres-Highlights gehört. Zora erzählt von ihrem ersten Einsatz als Brand Ambassador bei einem großen Werbedreh. Die Kinderbetreuung hat die Schwiegermutter übernommen, trotzdem war der Tag eine echte Herausforderung. Hanna ist weiterhin auf Haussuche und hatte noch einmal eine Begehung ihres Traumgrundstücks. Währenddessen träumt Zora im Podcast vom eigenen Küchenstudio – Hanna ist sofort dabei. Im Service blicken die beiden auf ihre kulinarischen Highlights zurück. Besonders der Kanada-Trip bekommt seinen wohlverdienten Platz, genauso wie Zoras Reise nach Südtirol. Außerdem werden schon neue Pläne geschmiedet: ein gemeinsamer Futtertrip für 2026. Hanna erinnert sich dabei auch an das Essen auf ihren Hochzeiten 2025. Im kulinarischen Dreierlei geht es um Ideen fürs Silvester-Buffet – perfekt zum Jahresabschluss. Wir hören uns im nächsten Jahr, Cream-Team!

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Steve, Justine, Linda, Luke & Bo talk about the plusses and minuses with resurrected brands. TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

For this special year-ender episode, Newslaundry's Abhinandan Sekhri and Manisha Pande and The News Minute's Dhanya Rajendran and Pooja Prasanna are joined by columnist and media critic Santosh Desai. The conversation begins with a wrap of the Indian media ecosystem this year. Santosh says, “Institutions are struggling to retain credibility and resist pressure.” Dhanya argues that mainstream media exerts significant influence over people, but on social media, the results vary. Discussing the state of the media more specifically in Karnataka, Pooja notes that although it's “heavily compromised”, it can still be seen as a “lesser evil” compared to the Hindi and English media.Manisha argues that, in terms of news consumption, the internet can be very ruthless – in contrast to legacy media, which does not have to face the crash and burn. She cites the example of Beer Biceps, whose rapid rise and fall illustrate this ruthlessness. Some influencers, Dhanya says, have also realised that “credibility comes with consistency”. On the economic front, Abhinandan explains, “It is the lethargy of legacy media that is reflected in their belief about how business is done – in large spaces and studios. Hence, sustainability and viewership become two completely different things.”The panel also discusses advertisements that make them nostalgic. Dhanya says, “Now, we pay to remove ads. I cannot remember the last time I watched an ad.” Meanwhile, Abhinandan notes, “The death of ads is the death of jingles, which in turn traces to the death of radio.”While discussing Arnab Goswami's recent shows that questioned the central government, Pooja remarks, “This man can damage the country by stooping so low, but all it takes for him to be viewed as a crusader is the targeting of a soft issue as a larger strategy.”This and a lot more. Tune in!We have a page for subscribers to send letters to our shows. If you want to write to Hafta, click here. And click here to contribute to our new Sena project.Check out the Newslaundry store and flaunt your love for independent media. Download the Newslaundry app. Once a month, we will invite one TNM subscriber to the show. Write to us on what you would like to speak about to southcentral@thenewsminute.com Send your thoughts, suggestions, and criticism as well.You can also let us know what you think by filling out our quick feedback form. Your suggestions help shape future episodes of South Central.Become a subscriber - Click here.Contribute to our reporting fund. Click here. To check out our other shows, Click here To not miss any updates, join TNM's WhatsApp Channel! Click hereTimecodes00:00:00 - Introductions & announcements00:02:16 - Headlines00:07:30 - Brands vs individuals: Understanding news models 00:33:15 - Karnataka Hate Speech Bill00:38:00 - How has advertising changed?00:59:00 - Santosh's recommendations01:00:00 - Arnab Goswami's turnaround 01:07:00 - Christmas violence 01:12:00 - Letters01:35:13 - Recommendations Check out previous Hafta recommendations, references, songs and letters.Recorded and produced by Priyali Dhingra. Production assistance by Megha Mukundan and Ajai. Edited by Saif Ali Ekram. Hosted on Acast. See acast.com/privacy for more information.

As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG. Show notes: 0:25: NYE Scaries? Opps. Value ≠ Price. AI For Awareness. Creamy Hummus, Swedish Food & More. – The hosts reflect on year-end anxieties and optimism heading into 2026, discussing the realities of entrepreneurship, resilience through challenges, and reasons for confidence in the food and beverage industry. They highlight ongoing consumer demand for better-for-you products, opportunities created by regulatory changes like the removal of synthetic dyes, continued at-home eating, and strong spending despite economic uncertainty. The conversation emphasizes that consumers are unlikely to abandon healthier or premium choices once adopted, creating space for emerging brands to grow as legacy brands stagnate. They also note increased M&A activity, retailer openness to innovation, and the growing role of technology and AI in product discovery and brand awareness. The episode features tastings and discussions of innovative products, from creamy hummus and sparkling coconut water to plant-based cheese, cocktail mixers, functional meat sticks and Swedish candy. Brands in this episode: Archer, Habiza, Sunbear, Once Upon A Coconut, Strange Water, Rebel Cheese, The Only Mix, Berski, Bubs, Sockerbit, Dirty Saint

Brian is: Managing Director, GlassRatner LinkedIn bio: https://www.linkedin.com/in/brianbuss I am Rolf Claessen and my co-host Ken Suzan and I are welcoming you to episode 170 of our podcast IP Fridays! We also want to wish you a happy holiday season and a successful year 2026! Today's interview guest is Brian Buss. He is the managing director of GlassRatner and my co-host Ken Suzan talks with him about the valuation of intellectual property rights and damages in infringement cases. But before we jump into the interview, I have news for you! A US start-up called Operation Bluebird is trying to take over the “Twitter” trademark. It has asked the USPTO to cancel Twitter word marks, arguing that Elon Musk's company X no longer uses them after the rebrand. Led by a former Twitter trademark lawyer, Operation Bluebird also filed its own “Twitter” trademark application. Commentators note that X could face challenges defending the legacy marks if they are truly no longer in use. In parallel, the US debate on patent quality and review procedures is intensifying. The USPTO proposed controversial rule changes that would restrict Inter Partes Review (IPR). The proposal triggered substantial backlash, with more than 11,000 public comments submitted—over 4,000 of them via the civil liberties group EFF. In the EU, a major trademark reform will take effect on 1 January 2026. It aims to simplify procedures, recognize new types of marks (including hologram, multimedia, and motion marks), and make fees more SME-friendly (e.g., lower base fees for the first class and discounts for timely renewals). Opposition procedures will be further harmonized across the EU, including a mandatory “cooling-off” period, so mid-sized brand owners should adjust filing and monitoring strategies accordingly. The Unified Patent Court (UPC) continues to see strong uptake, especially in Germany. In the first 18 months since its launch on 1 June 2023, well over 900 cases were filed, with German local divisions (Munich, Düsseldorf, Mannheim, Hamburg) leading in patent actions. While many early cases were filed in German, English now dominates as the main language of proceedings. The court has largely met its timelines, with oral hearings typically held within 12 months of filing. China has reached a milestone in its patent system: for the first time, a country has surpassed 5 million active invention patents. CNIPA emphasizes a strategic shift from “quantity to quality,” citing growth in “high-value” patents and higher commercialization rates for university inventions. China has also led global PCT filings for six consecutive years—signals of rapid technological progress relevant to IP planning for German SMEs. On 4 December 2025, the USPTO issued new guidance on “Subject Matter Eligibility Declarations.” These declarations allow applicants to submit additional evidence to support patent eligibility for emerging technologies such as AI systems and medical diagnostics, aiming to reduce the risk that breakthrough inventions are excluded from protection under strict eligibility case law. In December, the European Patent Office (EPO) introduced new patent-quality measures. Third parties can now submit observations on published applications or granted patents via a simplified online form. These Third-Party Observations—supported by evidence and even filed anonymously—go directly to examination teams to flag potential obstacles early. The Interview with Brian Buss: Ken Suzan interviews Brian Buss, a valuation and damages expert who describes his work as “financial detective” work: identifying what intellectual property and other intangible assets are worth and how they translate into measurable economic benefits such as sales, profit, earnings, or cash flow. Buss emphasizes that “IP” should be understood broadly, not only as formal rights (patents, trademarks, copyrights), but also as brands, technology portfolios, internet and social media assets, know-how, and other business intangibles that help generate economic value. A central point is that IP is often a company's most valuable resource but is rarely measured well. Buss cites a “value gap” he observed in middle-market public companies: market capitalization often exceeds the asset values shown on balance sheets, and much of the gap is explained by intangible assets and IP. He argues that valuation helps companies understand ROI on IP spend (prosecution, protection, enforcement) and supports better strategic decision-making. He outlines common scenarios that trigger IP valuation: internal management needs (understanding performance drivers), disputes about resource allocation (e.g., technology vs. marketing), external events (M&A, licensing, partnerships, franchising, divestitures), and pricing strategy (how exclusivity supported by IP should affect product/service pricing). On “how” valuation is performed, Buss summarizes the three standard approaches—cost (replacement/replication cost), market (comparable transactions), and income (present value of future benefits). He adds that strong IP valuation requires integrating three dimensions of analysis: financial factors (performance data and projections), behavioral factors (customer demand drivers, perceptions, brand recall, feature importance), and legal factors (registration/enforcement history and competitive IP landscape). For practical readiness, he advises companies to improve data discipline: maintain solid books and records; develop credible budgets, forecasts, and business plans; document marketing activities; and actively collect/monitor website and social analytics (e.g., traffic sources, engagement). He stresses that these datasets inform valuation even for technology assets like patents, because they reveal whether protected features are actually marketed and valued by customers. A concrete example is domain names, which he frames as “virtual real estate.” In due diligence for a domain sale, he would focus on analytics showing whether the domain itself drives traffic (direct type-ins, branded search terms, bookmarks) versus traffic driven by other marketing efforts. The key question is whether the address is known and used as a pathway to the business. In closing, Buss argues that while gathering the necessary information requires effort, the investment typically pays off through greater awareness of the most valuable assets, better strategic decisions, and stronger support for growth opportunities. He presents IP valuation as a virtuous cycle of information, insight, and improved decision-making—summed up in his recurring theme: knowledge of IP value is “power” to increase business profitability and enterprise value. Here is the full transcript: Ken Suzan: Our guest today on the IP Fridays podcast is Brian Buss. Brian is a managing director with Glass-Rattner Advisory and Capital Group. Brian provides financial analysis, corporate finance, and expert testimony around the world. Ken Suzan: Mr. Buss provides strategic advice for owners of intellectual property portfolios, transactional services such as acquisition due diligence and purchase price allocation, and valuation services for trademarks, patents, copyrights, brand assets, trade secrets, technology assets, and intangibles. Ken Suzan: During his career, Mr. Buss has provided valuation opinions and financial analysis in business disputes and in transactions, and he has been retained as a testifying expert and consulting expert in federal court, state courts, and arbitration proceedings. Ken Suzan: As an expert, Mr. Buss has provided over 100 expert opinions, served as an expert witness at trial and deposition, and has been published in numerous journals and publications. He is also a participant in the International Task Force on Intellectual Property Reporting for Brands. Ken Suzan: Brian holds an MBA from San Diego State University and a bachelor's degree from Claremont McKenna College. Welcome, Brian, to the IP Fridays podcast. Brian Buss: Thank you, Ken, for having me. I appreciate the opportunity. Ken Suzan: Excellent, Brian. Can you tell our listeners a little bit about your professional background and what you do in the world of IP? Brian Buss: Sure. I'm a valuation professional and an economic damages expert. Most of my work involves valuing intellectual property and intangible assets and, in litigation contexts, assessing economic damages—often related to IP disputes. My role is frequently to translate legal or technical issues into financial outcomes. Ken Suzan: When people hear “IP,” they often think patents, trademarks, and copyrights. In your work, how broadly do you define intellectual property and intangible assets? Brian Buss: I define it very broadly. Of course, there are the formal rights—patents, trademarks, copyrights—but there are many other intangible assets that drive value: brand reputation, customer relationships, proprietary know-how, trade secrets, data, software, domain names, social media assets, and the systems and processes a business builds over time. All of those can create economic value, even if they're not always captured well on a balance sheet. Ken Suzan: Why is IP valuation important for companies—especially mid-sized businesses that may not have a large in-house legal or finance team? Brian Buss: Because IP and intangible assets can be a large portion—sometimes the largest portion—of what makes a business valuable, yet they're often not measured or managed with the same discipline as tangible assets. Valuation can help companies understand what is actually driving revenue, profit, and enterprise value. It can also help them justify investment in IP creation, protection, and enforcement, and it can support strategic decisions like licensing, partnerships, acquisitions, or pricing. Ken Suzan: You've talked elsewhere about a “value gap” between what's on the balance sheet and what the market thinks a company is worth. Can you explain that concept? Brian Buss: Sure. If you look at many companies—particularly in the middle market—you'll often see that market capitalization exceeds the asset values recorded on the balance sheet. A significant portion of that difference is attributable to intangible assets and IP that accounting rules don't fully recognize unless there's an acquisition. That “gap” is essentially the market saying, “There is value here beyond tangible assets,” and much of it comes from intangibles. Ken Suzan: What are the most common situations where a company needs an IP valuation? Brian Buss: There are a few big categories. One is transactions—M&A, due diligence, purchase price allocation, and financing. Another is licensing and partnerships—setting royalty rates, structuring deals, or evaluating whether a proposed license makes economic sense. A third is internal management: understanding ROI on R&D, marketing, or IP spend, or resolving internal debates about what is really driving business performance. And of course, litigation—damages, reasonable royalties, lost profits, and other economic remedies tied to IP. Ken Suzan: In practical terms, how do you value IP? What methods do you use? Brian Buss: The valuation profession generally relies on three approaches: the cost approach, the market approach, and the income approach. The cost approach looks at what it would cost to recreate or replace the asset. The market approach looks at comparable transactions—if you can find good comparables. The income approach is often the most relevant for IP: it looks at the present value of future economic benefits attributable to the IP, based on cash flows, risk, and time. Ken Suzan: In addition to the financial methods, what other factors matter? For example, legal strength or market perception? Brian Buss: Exactly. A strong valuation integrates financial, behavioral, and legal analysis. Financial is obvious—historic results, projections, margins, pricing. Behavioral is about demand drivers—what customers value, how they perceive the brand, how features influence purchasing decisions, and what drives loyalty or switching. Legal involves the nature of the IP rights, scope, enforceability, registration and maintenance history, and the competitive landscape. IP exists at the intersection of all three. Ken Suzan: What kind of information should a company have ready if they want to do an IP valuation? Brian Buss: Good books and records are essential—reliable financial statements, product-level revenue and cost data if possible, and credible budgets and forecasts. They should also document marketing activities, product positioning, and the role of IP in commercialization. For digital and brand assets, analytics matter—website traffic sources, conversion data, engagement metrics, and social media statistics. The more you can connect the IP or intangible asset to measurable economic outcomes, the stronger the valuation. Ken Suzan: That's interesting—people might not think that marketing analytics matter for patents. Can you explain how those link up? Brian Buss: Sure. A patent might cover a particular feature or technology, but the key economic question is: does that feature drive demand? If customers value it and it supports pricing power, adoption, or market share, that's important. Marketing materials, customer communications, sales training, and analytics can help show what the company emphasizes and what resonates with customers. It helps tie the legal right to real-world economic value. Ken Suzan: You mentioned domain names earlier. Many people underestimate them. How do you think about domain names as an asset? Brian Buss: I often describe domain names as virtual real estate. The question is whether the domain is a meaningful pathway to the business. In a valuation context, you'd look at the domain's role in generating traffic—direct navigation, branded search, bookmarks, and repeat visits. You'd also look at how much traffic is attributable to the domain itself versus paid marketing. If the domain is known and drives organic traffic and credibility, it can be quite valuable. Ken Suzan: So, if you're doing due diligence on a domain sale, what would you look for? Brian Buss: I'd look closely at analytics: traffic volume over time, sources of traffic, geographic distribution, conversion rates, and the relationship between marketing spend and traffic. If traffic is mostly paid and disappears when marketing stops, that's different than sustained direct navigation. I'd also look at brand alignment, risk factors, and whether there are disputes or competing rights. Ken Suzan: For a mid-sized company listening to this, what are the biggest “misses” you see—things companies do that reduce the value they can capture from IP? Brian Buss: A big one is not collecting and organizing information that demonstrates value. Another is not aligning IP strategy with business strategy—filing patents or trademarks without a clear plan for how they support products, markets, and revenue. Some companies also underinvest in documenting commercialization and customer impact, which becomes important in transactions and disputes. And sometimes they simply don't revisit their portfolios to understand what is still relevant and what is not. Ken Suzan: How should companies think about ROI on IP spend—both the costs of prosecution and the costs of enforcement? Brian Buss: They should start by identifying the economic role of the IP: is it supporting pricing power, is it protecting market share, is it enabling licensing revenue, is it reducing competitive entry? Then they can compare the costs—filing, maintenance, monitoring, enforcement—against the value it protects or creates. Valuation can provide a framework for that, and it can also help prioritize where to spend resources. Ken Suzan: When valuation is used in litigation, what are the typical types of damages analysis you're asked to perform? Brian Buss: Commonly, reasonable royalty analysis, lost profits, unjust enrichment, and sometimes disgorgement depending on the jurisdiction and the claims. The specifics depend on the legal framework, but the core is the same: quantify the economic harm and connect it causally to the alleged infringement or misappropriation, using financial data, market evidence, and assumptions that can be tested. Ken Suzan: Are there misconceptions about valuation that you'd like to correct for our audience? Brian Buss: One misconception is that valuation is purely subjective or that it's just an “opinion.” A good valuation is grounded in data, established methodologies, and transparent assumptions. Another is that intangibles can't be measured. They can be measured—often through the economic benefits they create and through evidence of customer behavior and market dynamics. It takes work, but it's doable. Ken Suzan: If a company wants to prepare for a future transaction—say a sale or a major partnership—what are some practical steps they can take now to make their IP story stronger? Brian Buss: Maintain clean records, develop credible forecasts, and document the link between IP and business results. Make sure registrations and maintenance are up to date. Track how IP supports products and competitive differentiation. Collect evidence of brand strength and customer loyalty. And if possible, structure internal reporting so you can see performance by product line or offering. That helps in due diligence and helps buyers or partners understand what they're paying for. Ken Suzan: Any final thoughts or advice for owners of intellectual property portfolios, transactional professionals, or executives listening to this? Brian Buss: I'd emphasize that the investment in gathering the information needed for evaluation typically pays off. It creates awareness of the most valuable assets, supports better strategic decisions, and makes it easier to pursue growth opportunities. IP valuation is a virtuous cycle of information gathering, analysis, deeper understanding, and then decision-making. Knowledge is power, and knowledge of the value of your IP is the power to increase the profitability and value of your business. IP valuation is a key element of the management toolkit. Ken Suzan: Brian, well said, and thank you so much for taking time today to be on the IP Fridays podcast. Brian Buss: Thank you, Ken. I really appreciate the opportunity.

It's the Friday after Christmas and time for Ep. 50 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill's “Opening Shot” takes on the how much work needs to be done in the promotional products industry prior to the holidays to enjoy time off DURING the holidays. After that little preamble, Bill is joined by author, teacher, and speaker extraordinaire, David Rendall. They have a great conversation about making your weaknesses your strengths, how best to stand out, the way branded merchandise can help companies differentiate, and they even talk about their biggest speaking fails – and you really don't want to miss that! BIG thanks to our pals over at Seven Sourcing for sponsoring this rose-gold level broadcast. When you're ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

Welcome to another insightful episode of "The Brand Called You"! In this episode, Ashutosh Garg sits down with George Essex, Senior Vice President at Branded, a dynamic brand creation and implementation agency expanding from the UK to the US.George Essex shares his inspiring journey of launching Branded's US headquarters from scratch, the cultural adjustments he encountered, and the pivotal role of trust and relationship-building in business. Dive deep into the power of personalized persistence, the value of authenticity in branding, the evolving landscape shaped by AI, and how to foster a winning workplace culture.If you're an entrepreneur, marketer, or anyone passionate about branding, this conversation is packed with leadership lessons, personal stories, and practical advice for growing a brand in today's fast-paced world.

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites  Prime Guidance  Shopify WooCommerceAmazon Attribution Program  Amazon Posts  Helium 10Nozzle AI  Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46  Thank you. Josh. Thanks for having me.Josh 00:00:48  One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28  Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39  Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26  You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32  It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...

Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior. We also talk about fitness, discipline, GLP-1 medications, and why building a business often forces you to build yourself at the same time. Emily Hickey is the co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms. She also advises companies like Goop and Weight Watchers, helping leadership teams think clearly about growth, positioning, and longevity. What We Discuss: (00:00) Why Most Brands Stall Even With Great Marketing (07:18) What It Actually Means To Be A Top Meta Agency (14:42) Why Product Strategy Matters More Than Ads (22:05) The Biggest Mistake Early Brands Make Online (30:11) How Influencer Marketing Really Drives Sales (38:47) Why Winners Win And How To Spot Them Early (47:26) How Fitness Builds Confidence Beyond The Gym (56:02) The Real Link Between Personal Growth And Business Success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Emily Hickey: Website: www.chiefdetective.com Instagram: @emilyhickey_official YouTube: Emily Hickey: Growth Series

In this episode of the She Believed She Could™ podcast, host Alison Walsh sits down for a powerful conversation on what it really takes to turn podcasting and content creation into a revenue-generating, authority-building brand asset.Together, they unpack how strategic podcasting goes far beyond a hobby—becoming a catalyst for credibility, monetization, speaking opportunities, community building, and long-term brand growth. From real client success stories to behind-the-scenes insights on content strategy, production, and monetization, this episode is a must-listen for women entrepreneurs, creators, and experts who know they're meant to take up more space.If you've ever felt overwhelmed by content creation, unsure how to monetize your voice, or isolated as a creator, this conversation will help you see what's possible when you stop gatekeeping your expertise and start leading with intention.

Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big Soda. In the conversation, the Ellsworths trace Poppi's evolution from a scrappy gut-health drink into a modern soda brand built for culture, not compromise. They discuss launching amid the chaos of COVID, betting early on TikTok, and choosing bold cans and great taste over "health-halo" minimalism. The entrepreneurs also share a rare, candid take on founder ego — why they handed the CEO reins to an experienced operator, how they professionalized early, and what it really takes to scale from zero to thousands of doors without losing the magic. Listen closely and you'll hear the blueprint for the PepsiCo deal years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and isn't afraid to call itself soda again. Show notes: 0:25: Interview: Allison & Stephen Ellsworth, Co-Founders, Poppi – The Ellsworths reflect on Poppi's seven-year journey, from its origins as Mother Beverage to its reinvention as a colorful, prebiotic soda positioned to challenge legacy soda brands. They discuss relocating from Dallas to Austin to tap into a stronger entrepreneurial ecosystem, balancing hypergrowth with family life, and navigating the operational challenges of scaling during the pandemic. The founders also explain their emphasis on professionalizing the business, including their decision to bring in seasoned operator Chris Hall as CEO and redefine their own roles, prioritizing long-term scale over founder ego while maintaining creative control and brand vision. The interview also highlights Poppi's digital-first growth engine, particularly its early and unconventional embrace of TikTok, which helped the brand build massive organic reach, cultural relevance, a deeply engaged community and fueled explosive trial across Amazon and DTC before accelerating Poppi's expansion into retail. Consumer insights reinforced the brand's direction: taste was the number-one driver of trial and repeat, enabling Poppi to confidently reclaim the word "soda" and position itself as fun, nostalgic, and culturally current – while quietly delivering functional benefits like prebiotics and low sugar. Brands in this episode:  Poppi, vitaminwater, Bai, BodyArmor

Amidst changing consumer preferences and shifting trade dynamics, investment director Natalya Zeman and equity investment analyst Frank Beaudry discuss the dynamics of the European luxury goods sector and what sets its most prestigious brands apart. Topics include: What defines an apex luxury brand and their financial traits The influence of global consumer trends, with a focus on China the US and high-net-worth individuals How creative innovation, brand storytelling and the 'fabulousness budget' drive long-term growth #CapGroupGlobal This content is intended to highlight issues and be of a general nature. It should not be considered advice, an endorsement or a recommendation. Products mentioned are not an offer of the product and may not be available for sale or purchase in all countries. All investments have risk, and you may lose money. Past results are not a guarantee of future results. Statements attributed to an individual represent  the opinions of that individual as of the date published and do not necessarily reflect the opinions of Capital Group or its affiliates. For our latest insights, practice management ideas and more, subscribe to Capital Ideas at getcapitalideas.com. If you're based outside of the U.S., visit capitalgroup.com for Capital Group insights. Watch our latest podcast, Conversations with Mike Gitlin, on YouTube: https://bit.ly/CG-Gitlin-playlist This content is published by Capital Client Group, Inc., and copyrighted to Capital Group and affiliates, 2025, all rights reserved.  For more information, including our detailed disclosures, visit www.capitalgroup.com/global-disclosures. U.K. investors can view a glossary of technical terms here: https://bit.ly/49rdcFq To stay informed, follow us LinkedIn: https://bit.ly/42uSYbm YouTube: https://bit.ly/4bahmD0 Follow Mike Gitlin: https://www.linkedin.com/in/mikegitlin/ About Capital Group Capital Group was established in 1931 in Los Angeles, California, with the mission to improve people's lives through successful investing. With our clients at the core of everything we do, we offer carefully researched products and services to help them achieve their financial goals. Learn more: capitalgroup.com Join us: capitalgroup.com/about-us/careers.html Copyright ©2025 Capital Group

Graphic Designers didn't struggle in 2025 because of one tool, one trend, or one bad client. They struggled because everything crashed together at once.AI accelerated expectations. Tools skipped fundamentals. Brands made public mistakes. Speed replaced thinking. And for the first time, the industry stopped hiding who actually understands design and who doesn't.This episode is not a prediction. It's a year in review.This week on The Angry Designer Podcast, we break down The Big Design Crash of 2025 and what it revealed about graphic design, the design industry, and designers themselves. Not from headlines. From a full year of real conversations, real mistakes, and real patterns we could no longer ignore.This is about what got called out, what still works, and why designers who understand strategy are positioned to win while others continue chasing shortcuts.In this episode, you'll discover:- Why AI didn't replace graphic designers but exposed weak fundamentals and lazy processes- How speed-first design culture lowered standards and why that shift is now permanent- What brand failures, tool overload, and mindset gaps revealed about the future of graphic design careersIf you want to understand where graphic design actually stands after 2025, why fundamentals matter more than ever, and how designers can move forward without becoming replaceable, this episode connects the dots clearly.No panic. No BS. Just the truth about what this year revealed and why it matters now.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the Marketing News Canada podcast.Josephine shares how inclusive marketing helps brands move from being ignored to truly embraced by their audiences. Drawing from her background in business, social development, and accessibility-focused technology, she breaks down practical ways brands can make their marketing more accessible, culturally sensitive, and community-driven.The conversation covers purposeful messaging, accessible content design, amplified representation, resonant storytelling, and how small, thoughtful changes can help more people feel seen, included, and connected to your brand.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong.Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotten media pickups and national coverage. In this episode, she shares the exact formula she uses to make press releases concise, compelling, and impossible to ignore, even if you're competing in a saturated market.The 3 Things All Winning Press Releases Have in Common1. They're Specific Around One Time-Sensitive Event

What happens when AI becomes your most influential referrer?As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner PerkinsConnect with James CadwalladerX: https://x.com/thejamescad?lang=enLinkedIn: https://www.linkedin.com/in/jsca/​Connect with Ilya FushmanX: https://x.com/ilyafLinkedIn: https://www.linkedin.com/in/ilyafushman/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

The brands that will thrive in the next era of commerce understand that context drives everything, from platform choice to storytelling and trust formation. As a result, success hinges on a brand's ability to serve customers across multiple contexts rather than controlling single experiences.For the season finale, Commerce CEO Travis Hess joins Phillip and Lindsay to explore what it means when "the customer is the channel." The conversation tackles designing for AI agents alongside humans, reaching customers across surfaces independent of purchase location, and balancing data-driven marketing with authentic storytelling. Travis shares why brands must embrace agentic commerce now, and the mindset shifts required for 2026, synthesizing the season's insights into actionable guidance.The Customer is the ChannelKEY TAKEAWAYSOmnimodal commerce shifts focus from channels to surfaces where customers engage across contexts.Design for agents, not just humans. Agentic intermediaries will shape future commerce experiences."The customer is the channel" requires reaching consumers wherever they want to engage.Balance data-driven performance marketing with authentic human storytelling to preserve brand equity.[00:37:35] "Brands need to go where their customers want to engage them across different surfaces—whether they're buying through that channel or it's influencing purchase through a different channel you may or may not own."[00:39:15] "Brands need to design for agents, not just humans and agent intermediaries. They're the ones who are going to show up and ultimately win. It's not like the old days, where we just assumed humans were coming to our channels."ibution and surface and signal more than probably the traditional commerce side."[00:33:55] "There's nothing more important than the brand, than the narrative, than the story, than the equity that is there. That is the power. I very much see that being controlled still by humans and maybe informed by AI."Associated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal reflection on growing up around his grandfather's funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years. At the heart of the episode is a simple truth. Great storytelling is not about performance or persuasion. It's about service, empathy, and meaning. Through one powerful story from the Great Depression and a set of foundational content marketing principles, Joe reminds us why helping first and communicating well still matter more than ever. This is a no-video episode, shared intentionally as a reminder of how far the podcast has come and what has remained constant. What You'll Learn in This Episode Why helping others is the foundation of meaningful business How a single story can communicate values better than any strategy deck What great storytelling actually does for trust and connection Why usefulness always beats interruption in marketing The core Content Inc. beliefs that still hold true more than a decade later Key Takeaways Helping people is not separate from business. It is the business. Storytelling works best when it is grounded in empathy and service. Content is more important than the offer. Trust is built over time through consistency, usefulness, and direct communication. Brands can be copied. The way you communicate cannot. Content Inc. Principles Mentioned The content is more important than the offer Customer relationships do not end with the transaction Being the content is more important than surrounding the content Focus on what the customer wants, not just what you have to sell Build your content on owned platforms, not rented land Culture comes before strategy Customers want inspiration, not sales messages About This Episode This episode originally aired on December 16, 2014. It is being reshared to mark the anniversary of Joe's grandfather's passing and to close out the year with a reminder of why Content Inc. exists in the first place. There will be no new episode next week. Content Inc. returns with all-new episodes on the first Monday of 2026. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/

PREVIEW Guest: Chris Riegel. Riegel analyzes the "K economy," where lower-tier consumers are spending less at quick-service restaurants due to high overhead and inflation. With brands reintroducing value products and people eating at home, Riegel questions if this spending drop will negatively impact Christmas retail sales and future liquidity. 1905 BUTTE MONTANA