Podcasts about brands

Emily Wood is the answer to, “What comes next after clean beauty?” The makeup artist's viral, on-the-go, freestyle bold makeup videos (no mirror required!) that you simply can't scroll past. The UK-born artist is undoubtedly a creative force to watch in 2026 and beyond (ELLE UK just anointed Emily as one of the game-changing women changing the industry) and her editorial work has been featured in Grazia and British Vogue. Brands are taking note too: she's collaborated with 19/99 Beauty, Glow Recipe and Cult Beauty.In this episode Emily opens up about: How being neurodiverse has been the key to Emily intuitive makeup technique, and self-regulationHow she gets her “scribble” and “smear” techniques to look good on the move How to experiment with colour in a way that will work for you Why she's saying no to “butter girl” fall The dream makeup artist she'd love to collab with – and will we ever see her develop her own line?How her emotional support eyelash curler (for real) has helped her through her struggles with PTSD and anxiety Plus, Emily shares what it's been like to watch her sister's (Aimee Lou Wood) star rise – and does she ever do *her* makeup for the red carpet? Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Makeup Artist Katie Jane Hughes on Her KJH Brand Reveal, New Foundation Faves & Glowy Skin SecretsHow to Make Makeup Last All Day: Pro Tips from Makeup Artist Ruby Hammer MBEAsh K Holm's "Snatch-ural" Lifted Makeup Tutorial - Plus Bronzer & Lip Combo Secrets!PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! Medik8Medik8's new Advanced Pro-Collagen+ Peptide Cream is an anti-wrinkle moisturizer, clinically proven to visibly improve skin firmness, elasticity and reduce the appearance of deep set wrinkles. Visit Medik8.us to discover more. Use code BREAKING20 to save 20% off your order! QuinceStep into the holiday season with layers made to feel good, look polished, and last from Quince. Now available in Canada, Quince is perfect for gifting or keeping for yourself. Go to quince.com/BREAKINGBEAUTY for free shipping on your order and 365-day returns. Kana CompanyKana Company is a Black-owned shapewear and boob tape brand built to help women look and feel confident in any outfit. Visit KanaCompany.co and use code BREAKINGBEAUTY at checkout for 20% off your first purchase. Canopy Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy's filter subscription. Use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to sustainable franchise growth isn't speed but steadfast values?In this episode, Emma Dickison, CEO and President of Home Helpers Home Care, shares her journey from teaching to leading one of the nation's most trusted senior care brands. With roots at Blockbuster during its explosive rise and nearly two decades at the helm of Home Helpers, Emma offers a masterclass in purpose-driven leadership.She opens up about the defining lessons that shaped her from single motherhood and mentorship to leading through a global pandemic, and how those experiences strengthened her belief that “doing the right thing” always comes before doing things right. Emma also reveals the origin of Home Helpers' BOLD values and how these principles guide every franchise decision, from who joins the system to how they show up in their communities.You'll also hear how Emma and her team foster innovation through their Innovation Council, collaborate with franchisees to develop new programs like Cared-4, and lead industry-wide advocacy efforts through the Home Care Association of America and International Franchise Association (IFA). This episode is equal parts inspiration and strategy, a reminder that lasting growth begins with integrity, collaboration, and listening as you lead.So, if you're building a franchise rooted in purpose, this episode is your reminder that real growth comes from doing the right thing, every time.Resources - The Beginnings of the McDonalds Filet o Fish sandwich in Cheviot, OH - https://www.wcpo.com/money/local-business-news/mcdonalds-filet-o-fish-invented-by-cincinnati-franchise-owner-who-was-losing-business-during-lentConnect with Emma:LinkedIn - https://www.linkedin.com/in/emmadickison/Home Helpers - https://homehelpershomecare.com/Home Helpers Franchise - https://www.homehelpersfranchise.com/Episode Highlights:Emma's early career at Blockbuster and what she learned about leadership and cultureHow single motherhood shaped her resilience and servant-leadership styleThe founding principles behind Home Helpers' BOLD valuesBuilding trust and credibility in a crowded senior care marketLeading through the pandemic and the importance of advocacyHow innovation councils keep franchise systems agile and collaborativeThe story behind Home Helpers' Cared4 program and its impactLessons in collaboration, mentorship, and listening as a leaderThe importance of IFA involvement for emerging franchisorsThe growing presence and impact of women in franchisingConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com

Today, this is what's important: Panda Express, sandwhich shops, California Raisins, hot brand spot models, Hamburger Helper, space, guns, & more. Come see us LIVE on November 20th in Las Vegas! Tickets on sale now! Click here for more information about the This Is Important Cruise Feb 22nd-26th!See omnystudio.com/listener for privacy information.

Birth control is the latest battleground in a wave of online misinformation targeting young women — and doctors and reproductive health advocates are sounding the alarm about its impact. But this isn’t your typical fearmongering about birth control coming from Bible-thumpers or conservative men in suits. This new wave is coming from wellness influencers — the ones in matching pastel workout sets — who are linking a “balanced, natural life” with ditching hormonal birth control. Bridget explains to Stuff Mom Never Told You’s Samantha and Anney why this may look like a rebrand, but this kind of misinformation is just as harmful as ever. You can find more information about the safety and effectiveness of birth control in this article from the American Medical Association: https://www.ama-assn.org/public-health/population-health/what-doctors-wish-patients-knew-about-birth-control If you’re listening on Spotify, you can leave a comment there to let us know what you thought about this episode, or email us at hello@tangoti.com Follow Bridget and TANGOTI on social media! || instagram.com/bridgetmarieindc/ || tiktok.com/@bridgetmarieindc || youtube.com/@ThereAreNoGirlsOnTheInternet See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps

Tommy Zee runs Tommy Zee and Co., a music production company that creates music for some of the world's largest brands like Nike, Adidas, Google, Sony, and more. He also runs Making Music for Brands, a platform where he teaches producers how to build careers creating music for commercial projects. This is the fourth time I've had Tommy on the podcast, and every time we talk, I walk away feeling inspired and energized. In this episode, we talk about the evolving role of artists in a world increasingly shaped by AI and automation. We explore how commercial work shaped Tommy's discipline, why he's now leaning more into slower, more intentional creativity, and how important it is to stay connected to what truly matters to you as an artist. Toward the end, things get philosophical—and I think that's where some of the richest moments come through. This episode is sponsored by Baby Audio, who are running a huge Black Friday sale until December 8, 2025.   Save an additional 15% with the code: MPP15 - https://babyaud.io  Listen on Apple, Spotify, YouTube Links: Making Music For Brands- https://www.makingmusicforbrands.com Tommy's YouTube - https://www.youtube.com/@studiozeeandco KMRU on Ableton's Blog - https://www.ableton.com/en/blog/kmru-on-the-art-of-sharing-music/ Tommy on the 307th Episode of this podcast - https://brianfunk.com/blog/tommy-zee-3 Tommy on the 188th Episode - https://brianfunk.com/blog/tommy-zee-2-music-production-podcast-188 Tommy on the 122nd Episode - https://brianfunk.com/blog/2019/8/15/tommy-zee-making-music-for-brands-music-production-podcast-122 Brian Funk Website - https://brianfunk.com Music Production Club - https://brianfunk.com/mpc  5-Minute Music Producer - https://brianfunk.com/book Intro Music Made with 16-Bit Ableton Live Pack - https://brianfunk.com/blog/16-bit Music Production Podcast - https://brianfunk.com/podcast Save 25% on Ableton Live Packs at my store with the code: PODCAST - https://brianfunk.com/store This episode was edited by Animus Invidious of PerforModule - https://performodule.com/ Thank you for listening.  Please review the Music Production Podcast on your favorite podcast provider! And don't forget to visit my site https://BrianFunk.com for music production tutorials, videos, and sound packs. Brian Funk

Today on Political Economy, I'm chatting with Hal Brands about America's place in the changing global order. Under the Trump administration, the US has acted less as an “ordering power,” as Brands puts it, than it has over the past century. We talk about the evolving relationship between the US and its allies, in addition to the role of emerging technology in the competition with China.Brands is a senior fellow here at AEI, where he researches US foreign policy and defense strategy. He is also the Henry A. Kissinger Distinguished Professor of Global Affairs at the Johns Hopkins School of Advanced International Studies. His newest book, The Eurasian Century: Hot Wars, Cold Wars, and the Making of the Modern World, is available now.

Nearly all (98%) of executives using AI believe it is at least "somewhateffective" in creating business value. The majority (57%) reported having partiallyor fully integrated AI into their operations, according to Forbes and McKinsey& Company.  Wes Towers runs Uplift360, a digital agency for builders and trades. His focus is simple: smarterwebsites, practical SEO, and growth you can measure. He earned his playbook onreal jobs, not in theory, and now helps others skip the painful lessons.  I didn't learn business or marketing in alecture theatre. I learnt it on the job, building an agency from scratch,breaking things, fixing them, and keeping what works. I learnt the hard way,and I'm happy to share the war stories from business and life. For 20+ years,I've run Uplift 360 and helped real-world businesses, especially builders andtrades, turn websites and SEO into steady, qualified work. No fluff. No jargon.Clear strategy, clean execution, and results you can see on the calendar and inthe bank. At Uplift 360, we help trades and construction brands get found, gettrusted, and get chosen. My approach is simple. Prioritise authenticity andhuman connection in this AI-driven age, and double down on what moves theneedle. For more information:https://uplift360.com.au/

Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks down the four reasons why art direction matters in 2026 and why every design decision needs to be meaningful. He uses examples from Tyr's Maverick campaign, Bandit Running, House of Errors, and more. As always, appreciate you all listening.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Sadly… it’s complicated

Many founders label discomfort as misalignment and stall out. We unpack the somatic difference between fear and intuition—so you stop rationalizing and start expanding.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (04:00) Core idea: Exit spirals faster = grow faster(06:00) Seasons vs. cycles: See long-term trends(08:00) Upper limits: How your body sabotages success(10:00) Shift: From achiever to performer(12:00) Archetypes: Eight anxious achiever types(14:00) Practices: Morning light + one clear win(16:00) Discomfort vs. alignment(18:00) Growth: The lobster lesson on expansion

Send us a textWhat happens when a fashion designer and magazine editor turns her creative eye toward helping women entrepreneurs grow their brands and themselves? Ashley King, founder and CEO of BLOOM Virtual.co, joins Aggie and Cristy to share how she built a thriving creative agency that helps women step into their next level of growth with confidence, clarity, and purpose.From her early days in luxury fashion to launching BLOOM as a way to reclaim her independence and rediscover her voice, Ashley's journey is one of transformation and trust. She opens up about the challenges of perfectionism, the power of delegation, and why building a team with integrity can change everything.Ashley also delivers a masterclass in brand growth, walking listeners through her simple yet powerful three-step framework: Visualize, Audit, Act, for evolving your business, website, and mindset. Whether you are rebranding, hiring, or scaling, Ashley's insights on authenticity, alignment, and emotional connection will help you build a brand that not only looks beautiful but actually converts.If your website, your brand, or your business no longer inspires you, this episode will remind you it is time to bloom again.Show Notes: In this conversation with Ashley King, you will learn:How Ashley's background in luxury fashion and editorial storytelling shaped her approach to brand design.Why she founded BLOOM Virtual.co as both a personal rebirth and a mission to help other women rise.The lessons she learned from early business partnerships and why not every collaboration is meant to last.How perfectionism and burnout led her to discover the freedom of trusting and training the right team.Why emotionally resonant branding is more powerful than flashy design.How your website can and should do the work of attracting and filtering your ideal clients.The most common website mistakes small businesses make and how to fix them.Why your brand needs to evolve with you and how to know when it is time for a refresh.Ashley's three-step framework for growth:Visualize the Future You – Get clear on who you are becoming and how your brand reflects that.Audit What Is Holding You Back – Identify the habits, systems, or people that no longer align.Take One Brave Step Forward – Delegate, redesign, or launch, whatever it takes to move toward your next level.Contact Ashley King:Website: https://www.bloomvirtual.co LinkedIn: https://linkedin.com/in/ashley-k-7a144611 Instagram: https://www.i--- Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com

Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a direct message with your personalized link - automatically turning engagement into revenue while you focus on creating? Here's the thing: most solopreneurs are trapped in manual social media management, responding to comments one by one and hoping someone will take action. Meanwhile, AI can analyze every interaction, craft authentic responses, and convert casual commenters into paying customers - all without you touching your phone. Imagine your social media working like a 24/7 sales assistant that never sleeps and never misses an opportunity. Today I'm excited to introduce Jeff Dwoskin, founder of Stampede Social and a fascinating example of how unconventional backgrounds create breakthrough solutions. Jeff spent years as a comedian understanding what makes audiences tick, and he's channeled that insight into building AI tools that don't just automate responses - they amplify authentic connections. He's helping creators transform their social engagement into consistent revenue streams, and he's here to show you exactly how AI can become your most valuable business partner. The AI Hat Podcast host Mike Allton asked Jeff Dwoskin about: ✨ AI Revenue Conversion: Transform every social media comment into a direct sales opportunity through intelligent automation that sends personalized links straight to interested prospects' DMs. ✨ Smart Engagement Scaling: Use AI analysis to identify your most valuable interactions and automate responses that maintain authenticity while freeing up hours of manual work daily. ✨ Data-Driven Growth Strategy: Leverage AI-powered competitive analysis and reporting to make informed decisions about content, timing, and audience targeting that actually move the revenue needle. Chapters: 00:00 Introduction to Engagement Strategies 01:14 The AI Hat Podcast Introduction 02:44 Challenges of Manual Social Media Management 03:29 Guest Introduction: Jeff Dwoskin of Stampede Social 04:18 From Comedy to AI: Jeff's Journey 04:35 The Art of Audience Engagement 09:57 Automating Social Media Interactions 11:13 The Problem with Link in Bio 15:01 Benefits of AI-Driven Engagement 16:15 Introducing Stampede Social 19:16 Balancing Automation with Authenticity 24:47 Leveraging AI for Content Creation 25:13 Using AI for Podcast Show Notes 27:47 Competitive Analysis with AI 31:14 Automated DM Systems and Engagement 34:33 AI-Powered Data Reporting 35:41 Effective Social Media Strategies 42:56 Future of AI in the Creator Economy 45:26 Conclusion and Final Thoughts Learn more about Jeff Dwoskin Connect with Jeff Dwoskin on LinkedIn Resources & Brands mentioned in this episode Stampede Social Jenn Herman Agorapulse Notion Otter.ai Magai Grab the free Scalability Audit and find your leaky buckets Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast Show Notes & Full Transcript: https://theaihat.com/solopreneurs-guide-to-ai-powered-social-media-automation/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Pet Shop Girls Podcast, we sit down with Clayton Payne — the Pet Business Disruptor himself — to dig into the side of the industry that doesn't always get enough airtime: distribution. With nearly 20 years of experience, Clayton brings a no-fluff perspective on what it really takes for retailers, brands, and distributors to succeed together.We get real about the challenges smaller brands face getting on shelves, why understanding consumer mindsets is the starting line for success, and how retailers can sharpen their negotiation tactics without losing relationships. We also dive into evolving market trends (spoiler: cats are stealing the spotlight) and the importance of authenticity in every corner of this business.This conversation is loaded with practical advice — whether you're a retailer looking to gain an edge, a brand trying to break into distribution, or just curious about how the pet industry ecosystem really works.✨ Key TakeawaysUnderstanding consumer mindsets is non-negotiable for distribution success.Retailers shouldn't chase trends — they should lead them.Authenticity builds customer trust that lasts.Smaller brands face steep challenges with pricing and distribution access.Distributors must stress test pricing models for viability.Strong communication and relationship-building matter more than one-off deals.Brands need a clear marketing pipeline to get into — and stay in — distribution.Premium cat products are becoming a major growth category.Negotiation works best as a collaboration, not a battle.Healthy partnerships between retailers, brands, and distributors fuel mutual success.Connect with the Pet Shop Girls!Find us everywhere: https://linktr.ee/petshopgirlsConnect with Carly (House of Paws):https://www.instagram.com/houseofpawsboutiquehttps://www.tiktok.com/@houseofpawsboutiquehttps://www.facebook.com/houseofpawsboutiqueConnect with Sherry (Odyssey Pets):https://www.facebook.com/odysseypetshttps://www.instagram.com/odysseypetshttps://linktr.ee/odysseypetsdallasThe Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Send us a textBuilding one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points?In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookï. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving different customers, channels, and price points.Their retail journey escalated when Coles Local called them out of the blue after a category manager's mum spotted their products in Melbourne cafes. They had no retail presence, no barcodes, and no retail ready packaging - but they said yes and figured it out.Today, their business spans foodservice (including Starbucks), Coles Local, independent retail, petrol & convenience, and direct-to-consumer.Listen today and learn: 

Join Phil and Kenny as they hit the road with Simran Kaur, Sales Manager for Western Canada at Chiba Organics, for an unfiltered conversation about navigating the Canadian CPG and retail landscape.From her start handling national accounts for McDonald's and Starbucks at Zomato in Delhi to building relationships with independent grocers across Western Canada, Simran shares hard-earned wisdom about what it really takes to succeed in this business. Recorded on a marathon road trip, this episode dives into the realities of selling into retail: managing out-of-stocks honestly, building authentic store relationships, understanding that it's never about you—it's about helping stores serve their customers better, and why owning your mistakes is non-negotiable.Whether you're breaking into the industry, managing accounts, or just trying to understand how products make it onto shelves, this conversation delivers practical insights and real talk about the challenges and rewards of life in Canadian retail and CPG.You can find Simran here: https://www.linkedin.com/in/kaur-mansimran/In case you're interested in working with Jiva Organics: https://www.jivaorganics.ca/Thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/

321: I reached out to some of the most popular brands and asked them if they use maltodextrin in the coconut milk powder they use - and you'll be shocked at their response!  Topics Discussed: → What maltodextrin is → How it's made and the sources → Why we should stay away from it → What maltodextrin does to the body → Brands that use maltodextrin in their coconut milk powders As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app.  Sponsored By:  → Seed | Go to https://seed.com/digest and use code 25digest for 25% off →  BIOptimizers | Go to https://bioptimizers.com/digest and use code: DIGEST for 15% off. But if you are listening to this on the week from Nov 23 to Dec 3, you can get 25% off plus gifts with purchase on orders above $250. Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book  → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Nick discusses the unique design elements and storytelling aspects of various packaging designs. He highlights the importance of bold illustrations and effective branding in creating a memorable consumer experience.T-Shirt Link: Here

START FRIM YOUR GOAL NOT YOUR BUDGETHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

I would NEVER hire a mentor who eats McDonalds for breakfast daily.Feminine energetics. Feminine sales. Feminine marketing. Embodiment. Personal brand building. Online Sales,⁠Join Her Wild Signature: ($11)⁠IG: _thelilyholmes - DM me poddy topic requests!Join FREE broadcast:https://t.me/+OOcH8tl8yygyOWE1

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave hit the show floor at GOA Connect and explore their favorite brands and products from the Discovery Marketplace. From coolers to chef-designed backpacking meals (and at least one trail running brand) these are the most exciting things they saw at the outdoor industry's most consequential event.Rugged Road: A foam-first, ultra-light cooler that floats upright.VSSL: From prepper tools to the most over-engineered coffee system ever made.NNormal: Kilian Jornet's performance-meets-design trail running brandLems Shoes: The 15-year “overnight success” building momentum in retail.Thacker NYC: A stylish, urban-inspired brand shaking up outdoor fashion.Luxefly: Gourmet freeze-dried meals created by a celebrity chef (goodbye unwanted freeze dried gas).For The Parting Shot presented by Garage Grown Gear, Colin takes aim at our nation's airport bathrooms (seriously).Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Thanksgiving is right around the corner and customers are looking for ways to save on their Thanksgiving spread. AWG Vice President, AWG Brands Emily Detwiler joins Sean Kosednar on this week's Grocer Pod to talk about all the Thanksgiving products offered by AWG Brands.

Ideas don't turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert, to unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth while shaping risk across industries.We dig into the hidden engine of value that most founders overlook: dormant IP. Mark walks us through practical IP audits that surface what you already own, from unique processes and datasets to brand equity you can license or franchise. He explains why mindset comes first, then market size and timing, and how that sequence determines whether you defend aggressively, collaborate through licensing, or wait for the right moment. On the Web3 front, we challenge the myth that crypto is lawless. Clear names, protected code, and compliant launches build the trust that filters copycats, supports valuation, and attracts serious capital.Sustainability threads through the conversation as we explore carbon markets and climate finance. Carbon may be intangible, but the credits and systems around it require rigorous legal frameworks. Mark shares how IP strategy supports climate tech adoption —from discovery to cross-border licensing—scaling faster than opening new offices. We also dive into brand stewardship beyond the certificate: monitoring registries, enforcing quickly, and using licensing to expand with lower risk. Along the way, we look ahead to more innovative tools—AI assessing brand strength, interoperable IP revenue tracking, and policy incentives for climate-aligned inventions.If you're building at the edge of tech or climate, this is your playbook for turning the invisible into compounding advantage. Hear how to protect before you launch, design risk into your roadmap, and monetize the assets you already have. Subscribe, share with a founder who needs this, and leave a review with the one IP question you want answered next.Send us a textSupport the showCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.

Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency's success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape. Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn't optimized across AI, SEO, and paid media, you're missing opportunities to be seen when it matters most. Quotes: “Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.” “If you're unwilling to take some risks when it comes to digital advertising, you're going to quickly fall behind.” “If you aren't there during the research phase, you sure as heck are not going to be there during the purchasing phase.” Resources: Connect with Karly Scott on LinkedIn Explore Karly Scott's expertise and professional insights

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Kevan Lee and Shannon Deep, co-founders of Bonfire – a creative studio reimagining what it means to build brands, tell stories, and live meaningful lives. We talk about how Bonfire began as a "Trojan horse" – a branding agency on the surface, but really a vehicle for deeper questions: What does fulfilling work look like? How do we find meaning beyond our careers? And how can business become a space for honesty, connection, and growth? Kevan and Shannon share how their partnership formed, what it takes to build trust as co-founders, and how vulnerability and self-awareness fuel their collaboration. We explore their path from tech and theater to building Bonfire, hosting creative retreats, and helping founders tell more authentic stories. We also dive into how AI is changing storytelling, the myth of "broetry" on LinkedIn, and why transparency is the future of marketing. If you're curious about what's next for creativity, leadership, and meaningful work, this episode is for you. And for more conversations like this, stay tuned for Responsive Conference 2026, where we'll be continuing the dialogue on human connection, business, and the evolving role of AI. Start (0:00) How Bonfire Started (14:25) Robin notes how transparent and intentional they've been building their business and community Says Bonfire feels like a 21st-century agency – creative, human, and not traditional Invites them to describe what they're building and their vision for it Kevan's response: Admits he feels imposter syndrome around being called an "entrepreneur" Laughs that it's technically true but still feels strange Describes Bonfire as partly a traditional branding agency They work with early-stage startups Help with brand strategy, positioning, messaging, and differentiation. But says the heart of their work is much deeper "We create spaces for people to explore what a fulfilling life looks like – one that includes work, but isn't defined by it." Their own careers inspired this – jobs that paid well but felt empty, or jobs that felt good but didn't pay the bills Bonfire became their way to build something more meaningful A space to have these conversations themselves And to invite others into it This includes community, retreats, and nontraditional formats Jokes that the agency side is a Trojan horse – a vehicle to fund the work they truly care about Shannon adds: They're agnostic about what Bonfire "does" Could be a branding agency, publishing house, even an ice cream shop "Money is just gas in the engine." The larger goal is creating spaces for people to explore their relationship to work Especially for those in transition, searching for meaning, or redefining success Robin reflects on their unusual path Notes most marketers who start agencies chase awards and fame But Shannon and Kevan built Bonfire around what they wished existed Recalls their past experiences Kevan's path from running a publication (later sold to Vox) to Buffer and then Oyster Shannon's shared time with him at Oyster Mentions their recent milestone – Bonfire's first live retreat in France 13 participants, including them Held in a rented castle For a two-year-old business, he calls it ambitious and impressive Asks: "How did it go? What did people get out of it?" Shannon on the retreat Laughs that they're still processing what it was They had a vibe in mind – but not a fixed structure One participant described it as "a wellness retreat for marketers" Not wrong – but also not quite right Attendees came from tech and non-tech backgrounds The focus: exploring people's most meaningful relationship to work Who you are when you're not at your desk How to bring that awareness back to real life — beyond castles and catered meals People came at it from different angles Some felt misaligned with their work Others were looking for something new Everyone was at a crossroads in their career Kevan on the space they built The retreat encouraged radical honesty People shared things like: "I have this job because I crave approval." "I care about money as a status symbol." "I hate what I do, but I don't know what else I'd be good at." They didn't force vulnerability, but wanted to make it safe if people chose it They thought deeply about values – what needed to be true for that kind of trust Personally, Kevan says the experience shifted his identity From "marketer" to something else – maybe "producer," maybe "creator" The retreat made him realize how many paths are possible "Now I just want to do more of this." Robin notes there are "so many threads to pull on" Brings up family business and partnerships Shares his own experience growing up in his dad's small business Talks about lessons from Robin's Cafe and the challenges of partnerships Says he's fascinated by co-founder dynamics – both powerful and tricky Asks how Shannon and Kevan's working relationship works What it was like at Oyster Why they decided to start Bonfire together And how it's evolved after the retreat Kevan on their beginnings He hired Shannon at Oyster – she was Editorial Director, he was SVP of Marketing Worked together for about a year and a half Knew early on that something clicked Shared values Similar worldview Trusted each other When Oyster ended, partnering up felt natural – "Let's figure out what's next, together." Robin observes their groundedness Says they both seem stable and mature, which likely helps the partnership Jokes about his own chaos running Robin's Café – late nights, leftover wine, cold quinoa Asks Shannon directly: "Do you still follow Kevan's lead?" Shannon's laughs and agrees they're both very regulated people But adds that it comes from learned coping mechanisms Says they've both developed pro-social ways to handle stress People-pleasing Overachievement Perfectionism Intellectualizing feelings instead of expressing them "Those are coping mechanisms too," she notes, "but at least they keep us calm when we talk." Building Trust and Partnership (14:54–23:15) Shannon says both she and Kevan have done deep personal work. Therapy, reflection, and self-inquiry are part of their toolkit. That helps them handle a relationship that's both intimate and challenging. They know their own baggage. They try not to take the other person's reactions personally. It doesn't always work—but they trust they'll work through conflict. When they started Bonfire: They agreed the business world is unpredictable. So they made a pinky swear: Friends first, business second. The friendship is the real priority. When conflict comes up, they ask: "Is this really life or death—or are we just forgetting what matters?" Shannon goes back to the question and clarifies  Says they lead in different ways. Each has their "zone of genius." They depend on each other's strengths. It's not leader and follower – it's mutual reliance. Shannon explains: Kevan's great at momentum: He moves things forward and ships projects fast. Shannon tends to be more perfectionist: Wants things to be fully formed before releasing. Kevan adds they talk often about "rally and rest." Kevan rallies, he thrives on pressure and urgency. Shannon rests, she values slowing down and reflection. Together, that creates a healthy rhythm.  Robin notes lingering habits Wonders if any "hangovers" from their Oyster days remain. Kevan reflects  At first, he hesitated to show weakness. Coming from a manager role, vulnerability felt risky. Shannon quickly saw through it. He realized openness was essential, not optional. Says their friendship and business both rely on honesty. Robin agrees and says he wouldn't discourage co-founders—it's just a big decision. Like choosing a spouse, it shapes your life for years. Notes he's never met with one of them without the other. "That says something," he adds. Their partnership clearly works—even if it takes twice the time. Rethinking Marketing (23:19) Kevan's light moment: Asks if Robin's comment about their teamwork was feedback for them. Robin's observation  Notes how in sync Shannon and Kevan are. Emails one, gets a reply CC'd with the other. Says the tempo of Bonfire feels like their collaboration itself. Wonders what that rhythm feels like internally. Kevan's response  Says it's partly intentional, partly habit. They genuinely enjoy working together. Adds they don't chase traditional agency milestones. No interest in Ad Age lists or Cannes awards. Their goal: have fun and make meaningful work. Robin pivots to the state of marketing (24:04) Mentions the shift from Madison Avenue's glory days to today's tech-driven world. Refers to Mad Men and the "growth at all costs" startup era. Notes how AI and tech are changing how people see their role in work and life. Kevan's background  Came from startups, not agencies. Learned through doing, not an MBA. Immersed in books like Hypergrowth and Traction. Took Reforge courses—knows the mechanics of scaling. Before that, worked as a journalist. Gained curiosity and calm under pressure, but also urgency. Admits startup life taught him both good and bad habits. Robin notes  Neither lives the Madison Avenue life. Kevan's in Boise. Shannon's in France. Shannon's background Started in theater – behind the scenes as a dramaturg and producer. Learned how to shape emotion and tell stories. Transitioned into brand strategy in New York. Worked at a top agency, Siegel+Gale. Helped global B2B and B2C clients define mission, values, and design. Competed with big names like Interbrand and Pentagram. Later moved in-house at tech startups. Saw how B2B marketing often tries to "act cool" like B2C. Learned to translate creative ideas into language that convinces CFOs. Says her role often meant selling authentic storytelling to risk-averse execs. Admits she joined marketing out of necessity. "I was 27, broke in New York, and needed a parking spot for my storytelling skills." Robin connects the dots  Notes how Silicon Valley's "growth" culture mirrors old ad-world burnout. Growth at all costs. Not much room for creative autonomy. Adds most big agencies are now owned by holding companies. The original Madison Avenue independence is nearly gone. Robin's reflection  Mentions how AI-generated content is changing video and storytelling. Grateful his clients still value human connection. Asks how Bonfire helps brands tell authentic stories now that the old model is fading. Kevan's take  Says people now care less about "moments" and more about audiences. It's not about one viral hit—it's about building consistency. Brands need to stand for something, and keep showing up. People want that outcome, even if they don't want the hard work behind it. Shannon adds Notes rising skepticism among audiences. Most content people see isn't from who they follow, it's ads and algorithms. Consumers are subconsciously filtering out the noise. Says that's why human storytelling matters more than ever. People crave knowing a real person is behind the message. AI can mimic tone but not authenticity. Adds it's hard to convince some clients of that. Authentic work isn't fast or easily measured. It requires belief in the process and a value system to match. That's tough when your client's investors only want quick returns. Robin agrees  "Look at people's incentives and I'll tell you who they are." Shannon continues Wonders where their responsibility ends. Should they convince people of their values? Or just do the work and let the right clients come? Kevan says they've found a sweet spot with current clients. Mostly bootstrapped founders. Work with them long-term instead of one-off projects. Says that's the recipe that fits Bonfire's values and actually works. The Quarter Analogy (35:36) Robin quotes BJ Fogg: "Don't try to persuade people of your worldview. Look for people who already want what you can teach, and just show them how." He compares arguing with people who don't align to "an acrobat arguing with gravity – gravity will win 100% of the time." The key: harness momentum instead of fighting resistance. Even a small, aligned audience is better than chasing everyone. Kevan shares Bonfire's failed experiment with outbound sales: They tried reaching out to recently funded AI companies. "It got us nowhere," he admits. That experience reminded him how much old startup habits – growth at all costs, scale fast – still shape thinking. "I thought success meant getting as big as possible, as fast as possible. That meant doing outbound, even if it felt inauthentic." But that mindset just added pressure. Realizing there were other ways to grow – slower, more intentional – was a relief. Now they've stopped outbound entirely. Focused instead on aligned clients who find them naturally. Robin connects it to a MrBeast quote. "If I'm not ashamed of the video I put out last week, I'm not growing fast enough." He says he doesn't love the "shame" part but relates to the evolution mindset – Looking back at work from six months ago and thinking, I'd do that differently now. Growth as a visible, measurable journey. Robin shifts to storytelling frameworks: Mentions Kevan and Shannon's analogies about storytelling and asks about "the quarter analogy." Kevan explains the "quarter" story: A professor holds up two quarters: "Sell me the one on the right." No one can – until someone says, "I'll dip it in Marilyn Monroe's purse." That coin now has emotional and cultural value. Marketing can be the same – alchemy that turns something ordinary into something meaningful. Robin builds on that: You can tell stories about a coin's history – "Lincoln touched it," etc. But Kevan's version is different: adding new meaning in the present. "How do you imbue something with value now that makes it matter later?" Shannon's take: It's about values and belonging. "Every story implicitly says: believe this." That belief also says: we don't believe that – defining who's in your tribe. Humans crave that – community, validation, connection. That belonging is intangible but real. "Try selling that to a CFO who just wants ROI. Impossible — but it's real." Kevan adds: Values are one piece – authenticity is another. Some brands already have a genuine story; others want to create one. "We get asked to dip AI companies into Marilyn Monroe's purse," he jokes. The real work is uncovering what's true or helping brands rediscover it. The challenge: telling that story consistently and believably. Robin mentions Shannon's storytelling framework of three parts – Purpose → Story frameworks → Touch points. Shannon breaks it down: Clients usually come in with half-baked "mission" or "vision" statements. She uses Ogilvy's "Big Ideal" model: Combine a cultural tension (what's happening in the world) with your brand's best self. Then fill in the blank: "We believe the world would be a better place if…" That single sentence surfaces a company's "why us" and "why now." It's dramaturgy, really — same question as in theater: "Why this play now?" "Why us?" Bonfire's own version (in progress): "We believe the world would be a better place if people and brands had more room to explore their creativity." Kevan adds: it's evolving, like them. Robin relates it back to his own story: After selling Robin's Café, he started Zander Media to tell human stories. He wanted to document real connections — "the barista-customer relationships, the neighborhood changing." That became his north star: storytelling as a tool for change and human connection. "I don't care about video," he says. "I care about storytelling, helping people become more of who they want to be." Kevan closes the loop: A good purpose statement is expansive. It can hold video, podcasts, even a publishing house. "Maybe tomorrow it's something else. That's the beauty — it allows room to grow." Against the Broetry (49:01) Kevan reflects on transparency and values at Bonfire He and Robin came from Buffer, a company known for radical transparency — posting salaries, growth numbers, everything. Says that while Bonfire isn't as extreme about it, the spirit is the same. "It just comes naturally to invite people in." Their openness isn't a tactic – it's aligned with their values and mission. They want to create space for people to explore – new ideas, new ways of working, more fulfilling lives. Sharing their journey publicly felt like the obvious, authentic thing to do. "It wasn't even a conversation – just who we are." Shannon jumps in with a critique of business culture online Says there's so much terrible advice about "how to build a business." Compliments Robin for cutting through the noise – being honest through Snafu and his newsletter. "You're trying to be real about what selling feels like and what it says about you." Calls out the "rise and grind" nonsense dominating LinkedIn: "Wake up at 4 a.m., protein shake at 4:10, three-hour workout…" Robin laughs – "I'll take the three-hour workout, but I'll pass on the protein shake." Shannon and Kevan call it "broetry" The overblown, performative business storytelling on social media. "I went on my honeymoon and here's what I learned about B2B sales." Their goal with building in public is the opposite: To admit mistakes. To share pivots and moments of doubt. To remind people that everyone is figuring it out. "But the system rewards the opposite – gatekeeping, pretending, keeping up the facade." Shannon says she has "no patience for it." She traces that belief back to a story from college Producer Paula Wagner once told her class: "Here's the secret: nobody knows anything." That line stuck with her. Gave her permission to question authority. To show up confidently even when others pretend to know more. After years of watching powerful men "fail upward," she realized: "The emperor has no clothes." So she might as well take up space too. Transparency, for her, is a form of connection and courage – "When people raise their eyes from their desks and actually meet each other, that's power." Robin thanks Shannon for the kind words about Snafu. Says their work naturally attracts people who want that kind of realness. Then pivots to a closing question: "If you had one piece of advice for founders – about storytelling or business building – what would it be?" Kevan's advice: "Look beyond what's around you." Inspiration doesn't have to come from your industry. Learn from other fields, other stories, other worlds. It builds curiosity, empathy, and creativity. Robin sums it up: "Get out of your silos." Shannon's advice: "Make the thing you actually want to see." Too many founders copy what's trendy or "smart." Ask instead: What would I genuinely love to consume? Remember your audience is human, like you. And remember, building a business is a privilege. You get to create a small world that reflects your values. You get to hire people, pay them, shape a culture. "That's so cool, and it should make you feel powerful." With that power comes responsibility. "Everyone says it's about making the most money. But what if the goal was to make the coolest world possible, for as many people as possible?" Where to find Kevan and Shannon (57:16) Points listeners to aroundthebonfire.com/experiences. That's where they host their retreats. Next one is April 2026. "We'd love to see you there."   Companies/Organizations Bonfire Buffer Oyster Vox Zander Media Siegel+Gale Interbrand Pentagram Reforge Robin's Café Books / Frameworks / Theories Traction BJ Fogg's behavioral model Ogilvy's "Big Ideal" Purpose → Story Frameworks → Touch Point People Paula Wagner BJ Fogg MrBeast (Jimmy Donaldson) David Ogilvy Newsletters Snafu Kevan's previous publication  

A Clare employment support service has told an Oireachtas committee that the work experience model for people with disabilities isn't fit for purpose. EmployAbility Clare is seeking the introduction of a programme that would allow those with a disability, health condition or additional support needs to work eight hours a week to "build confidence". The current Work Placement Experience Programme requires all participants to complete 30 hours per week. Speaking in the Oireachtas Joint Committee on Disability Matters, Marie Killeen of EmployAbility Clare says it's "unrealistic" for many people.

Investor sentiment has dropped down to extreme fear as the financial headlines increasingly stoke concerns. Many stocks have dropped into bear territory but our analysts are decided to celebrate the "holiday" and give some of these bears a hug. The team also tackles Berkshire Hathaway's record pile of cash, Elon Musk's $1 trillion payday, and restaurant stocks before wrapping up with stocks on our radar. Jon Quast, Lou Whiteman and Emily Flippen discuss: - The fear and greed index is showing extreme fear. -Berkshire Hathaway is sitting on $382 billion. -Tesla approves Elon Musk's performance award that includes important operational milestones. -Denny's is being acquired, Papa John's bid is pulled, and Yum! Brands may be looking for a buyer for Pizza Hut. - Stocks on our radar. Companies discussed: BRK.A, BRK.B, TSLA, EATZ, DPZ, PZZA, YUM, CASY, SBUX, DENN, SG, DASH, AXON, LULU, IT, SMCI, CMG, DUOL, TTD, STN Host: Jon Quast Guests: Lou Whiteman, Emily Flippen Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do the hosts make of Caulipower's fitting exit, a tennis icon's investment in a corn-free (!) popcorn startup, and Padma Lakshmi's partnership with a particularly spicy CPG brand? It's a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal.  Show notes: 0:25: Stacking, Bro. A Plant-Based Pioneer. No Corn, Thanks. Celeb Spice. Rising Talks. Man, That's Pricy. – Mike recounts his attendance at Supply Side Global and takeaways from the annual trade show. The hosts unpack Urban Farmer's acquisition of Caulipower and praise founder Gail Becker's vision and authenticity, before highlighting tennis star Novak Djokovic's $5 million investment in Cob, a corn-free popcorn brand, and Padma Lakshmi's collaboration with Diaspora Co. They also preview the upcoming NOSH Live, BevNET Live, and Brewbound Live events, emphasizing new opportunities like live Elevator Talk sessions where founders can pitch on stage. Later, they sample and review several innovative food and beverage products, including Shameless Snacks (fiber-rich gummies), Man Cereal (a pricey, high-protein, creatine cereal), Dirty Mountain Dew (cream soda-infused soda), Wildwonder's new holiday drink set, The Cumin Club's ready-to-eat Indian meals, and Plaid Circus non-alcoholic cocktails. Brands in this episode: Koia, Caulipower, A Dozen Cousins, Snickers, Shameless Snacks, Man Cereal, Mountain Dew, Wildwonder, The Cumin Club, Plaid Circus, Narra, Laurel's Coffee

Katie and Matt discuss tariffs, skeptical questions, nondelegation, major questions, reimbursement, the Metsera deal, amylin targeting, Sam Bankman-Fried’s appeal, alleged fraud at First Brands, factoring due diligence, the blockchain and short memories in the credit market.See omnystudio.com/listener for privacy information.

Everyone's been talking about China's hotel growth — but the real story right now might be happening in India. I caught up with Bruce Ford of Lodging Econometrics about how India has quietly become one of the world's fastest-growing hotel markets, and why nearly every major Western brand now has an expansion plan there. We break it all down on #NoVacancyNews, from the rise of soft brands and master franchise deals to how conversions and white-label management are fueling a development surge that's doubling the country's pipeline in just two years.

Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at Outdoor Research, now leading Douglas Strategies LLC, a consultancy focused on impact reduction and supply-chain transparency.They unpack the state of PFAS (“forever chemicals”). Once the outdoor industry's biggest story, now quietly complicated by regulation, cost, and unintended consequences.They dig into:PFAS bans and the fallout — where the legislation stands and which states are next.Who benefits most from PFAS removal (hint: supply chain workers).Legal gray zones — what brands can (and can't) claim as “PFAS free.”What's next — new concerns around solvents, BPA, phthalates, and antimicrobials.The rise of natural fibers and the myth of “cotton kills.”The F/M/K round: “PFAS Free,” “Non-PFAS,” and “No Added PFAS.”Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

It's the first Friday of November which means it's time for Ep. 43 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares his biggest concern about the proliferation of AI and how best to mitigate it. After that, he is joined by Matt Shucart of APS Promos where they talk about the Van Halen of merch, the bad karaoke of branding, and what piece of promo might best fit Ozzy Osbourne. Before long, Matt is subjected to five easy questions from Bill, and they get deep about what it's like to take over for a family business and discuss why jam bands even exist. You don't want to miss this episode. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. The conversation also touches on the significance of nostalgia in branding and the challenges faced by legacy brands. Fred offers valuable insights on agency selection and the crucial role of packaging in consumer engagement.TAKEAWAYS:Fred Hart emphasizes the importance of learning from mistakes in a supportive environment.The design journey often starts from personal passions, such as sports and sneakers.Agency experience can accelerate learning and growth in the branding field.Independent consulting allows for flexibility and creativity in project work.Trade shows are vital for understanding industry trends and consumer behavior.Design trends are shifting towards more original and restrained aesthetics.Nostalgia plays a significant role in branding, but it must be balanced with modernity.Brands need to differentiate themselves in a crowded market to stand out.The importance of cohesive branding across all consumer touchpoints is critical.Legacy brands have opportunities for reinvention through strategic design.CONNECT WITH US:Connect with Vasa on LinkedInConnect with Fred on LinkedInPerfy's websiteCPGSPN by Growthbuster, a CPG newsletter with a sports themeCheck out Hart BrandsSPONSOR:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

Some shoppers have been surprised in recent weeks to find items from the women's fashion label Augustine for sale at discount website The Outlet at a fraction of their normal price. So what's going on, and what does it mean for shoppers - and the brand itself? Money correspondent Susan Edmunds spoke to Lisa Owen.

Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in 2019 after her handmade headband was a hit among Christmas party attendees.Fast forward to 2025, and Festive Gal is thriving, selling custom gifts and party supplies. A new second site, Bake It Fancy, on Shopify, sells cooking accessories.Amid the growth, Kevlyn manages employees, production, and, yes, Etsy constraints. She addresses those challenges and more with host Eric Bandholz.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/etsy-merchant-eyes-shopify-dual-brandsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

An Outback Steakhouse turnaround plan is in the works. Tijuana Flats has a new owner. And Papa Johns is not for sale.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Here's a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it's how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian product innovation studio dedicated to bringing new products to market faster and better, and a self-described disrupter. Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising; and the rise of TikTok as the marketing and product launch platform of choice for young consumers. They also pull back the curtain on why fast-tracked indie creators and celebrity-founded beauty brands are eclipsing many traditional beauty behemoths. Listen in on this provocative conversation about the next frontier of the beauty business.Special Guest: Lauren Thermos, General Manager at AtelierFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

In this episode, Logan and Jesse discuss their recent fishing trip to Duck Mountain, exploring the unique fishing techniques and strategies they employed. They reflect on the challenges of fishing for trout and walleye, the excitement of competition, and the importance of timing and location. The conversation highlights the camaraderie of fishing with friends and the beauty of the Duck Mountain area, as well as the regulations that come with fishing in different lakes. They delve into their moose hunting experiences, including the emotional moments of breaking difficult news to a hunting partner. The conversation also touches on cultural connections made during the hunting trips, particularly with a German client, and the language barriers they navigated. As they wrap up, they reflect on their experiences and share plans for future adventures.Check out the website @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.wkndwarriorsco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to drop a review or rating on your listening platform so we can reach more anglers just like you!PODCAST LINKS: https://linktr.ee/wkndwarriorsfishingpodBe sure to follow the show @wkdnwarriorsfishingpodcast on Instagram, Facebook, TikTok and Subscribe to our YouTube channel for updates, behind the scenes, videos, giveaways and more!Email us at theweekendwarriorspodcast@gmail.comThis episode is brought to you by 13 Fishing Canada and the Saskatchewan Wildlife Federation.PODCAST SPONSORS/DISCOUNTS:13 Fishing Canada: Use Code "WKNDWARRIORS" for 15% OFF www.13fishing.ca *EXCLUSIVE Discount on Rapala Canada and ALL 9 of their Brands! Use Code "WKNDWARRIORS" for 15% OFF www.rapala.ca*Saskatchewan Wildlife Federation: Grab yourself a Membership here: https://saskatchewan-wildlife-federation.myshopify.com/collections/membershipsDownload the Saskatchewan Master Angler App: https://swf.sk.ca/master-angler-p

Get My Brand Masterlist https://drchristiangonzalez.com/best-brands-form-2/ Get Creatine Brand List https://drchristiangonzalez.com/creatine-pdf-request-form/ Episode Description Creatine is one of the most studied supplements in the world, yet most of what's on the shelves is garbage. Out of 34 creatine companies Dr. Christian Gonzalez investigated, only 5 made the cut. The rest? 22 companies ignored his questions entirely. 7 responded but failed to provide complete certificates of analysis. That means the majority of creatine on the market can't even prove it's safe. Creatine isn't just for bodybuilders. It powers your brain, protects your neurons under stress, fights age-related muscle loss, and emerging research shows it may even help with depression and neurodegenerative diseases. But without third-party testing, you're left guessing what's actually in the product; and your nervous system pays the price. In this episode, Dr. G exposes which brands refused transparency and reveals the only 5 creatine products worth your money in 2025: • Why are heavy metals, pesticides, and solvents hiding in creatine? • Which creatine companies provided full certificates of analysis? • What's the clinical sweet spot for dosing creatine safely? • How does creatine protect your brain, not just your muscles? Timestamps: 0:00 - Intro 1:05 - The Truth About Creatine: Not Just For Bodybuilders 2:36 - What We Asked Every Brand (Testing Requirements) 4:10 - Dr. G Approved: The Pause Life 4:49 - Creatine's Brain-Boosting Benefits Explained 5:37 - Dr. G Approved: Do Not Age 5:56 - Why Heavy Metals in Creatine Matter 6:54 - Dr. G Approved Brands 9:52 - Clinical Sweet Spot: Optimal Dosing Guide 10:22 - Final Verdict: Only 5 Out of 34 Brands Passed

In this episode, Donny explores the intersection of branding and politics, analyzing recent election outcomes and their implications for party identities. He discusses cultural trends in entertainment, corporate mergers, and lifestyle choices, while also touching on the ethical considerations surrounding pet cloning. The conversation highlights how branding influences perceptions in various sectors, from politics to personal lives. Takeaways: Recent elections show a shift in Democratic branding. Moderate candidates are overshadowed by more extreme figures. Corporate mergers often reflect individual CEO interests. Cultural trends influence consumer behavior and brand perception. Morning sex is linked to higher workplace productivity. The term 'six seven' reflects changing language trends. Cloning pets raises ethical questions about identity. Lifestyle choices are shifting towards dual-income, no kids. Public perception of brands can change rapidly based on events. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of personal branding and the necessity of becoming an embedded influencer in today's marketing environment. They explore the importance of having a unique point of view, the challenges of building a personal brand, and the strategies for creating engaging content across various platforms. The conversation emphasizes the need for authenticity and connection in branding, as well as actionable steps for listeners to develop their own personal brands effectively.Takeaways:Personal branding is essential in today's marketing landscape.Embedded influencers are more effective than traditional spokespeople.AI has made personal branding more accessible and manageable.Creating content is a necessary part of being a brand ambassador.A unique point of view is crucial for standing out.Character development is key in personal branding.Reluctance to be a public figure can be overcome with practice.Choosing the right content channels is vital for success.Engaging content formats can enhance audience connection.Brands should focus on building a community around their unique perspectives.Chapters:00:00 The Rise of Personal Branding05:56 The Necessity of Embedded Influencers12:02 Building Your Personal Brand18:06 Navigating Reluctance in Personal Branding24:06 The Three Pillars of Personal Branding29:53 Creating Content That Resonates35:56 Final Thoughts on Unique Points of ViewConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

In this episode, the host interviews Kelcey Lehrich, founder of 365 Holdings and co-founder of the HoldCo Conference. Kelcey shares her journey from traditional business to e-commerce, the growth of 365 Holdings, and the challenges of acquiring and integrating multiple brands. He discusses the purpose of the Holdco Conference for multi-business entrepreneurs, strategies for stable acquisitions, and the realities of shared services. The episode offers practical advice on self-awareness, focusing on key business levers, and learning from experience in scaling and managing holding companies.Chapters:Introduction to Kelcey Lehrich and Holdco Conference (00:00:00)Kelsey introduces himself and explains the origin and purpose of the Holdco Conference for multi-business entrepreneurs.Kelcey's Journey into E-commerce and 365 Holdings (00:02:22)Kelcey shares how he and his partner entered e-commerce, acquired their first businesses, and built 365 Holdings.365 Holdings' Structure and Focus (00:03:30)Discussion of 365 Holdings' current scale, vertical integration, and future focus on food, baby, and consumable brands.Growth Strategies: Product Launches and Acquisitions (00:04:28)Comparison of launching new products versus acquiring businesses, and the importance of consistent experimentation.What to Avoid When Acquiring Businesses (00:05:52)Kelcey outlines lessons learned and what to avoid when evaluating acquisition opportunities.365 Holdings' Core Strengths and Incremental Improvements (00:07:04)Exploration of the company's strengths, vertical integration, and focus on small, compounding operational improvements.The Reality of Shared Services in a Holdco (00:09:54)Kelcey discusses the challenges and realities of sharing services across multiple brands in a holding company.Three Actionable Takeaways for Entrepreneurs (00:11:44)Host summarizes three key lessons: self-awareness, vision and action, and learning through experience in M&A.Kelcey's Book Recommendation (00:14:03)Kelcey recommends "The Hard Thing About Hard Things" by Ben Horowitz for entrepreneurs managing growing teams.Favorite Productivity Tool (00:14:40)Kelcey shares Superhuman as his favorite email productivity tool.Influential Figures in E-commerce (00:15:25)Kelcey discusses the many people who have influenced him, mentioning Gary Vee, Roland Frazier, and others.How to Connect with Kelcey and Learn More (00:16:59)Kelcey provides ways to connect with him and learn more about Holdco Conference and 365 Holdings.Links and Mentions:Tools and ResourcesSuperhumanWebsitesHoldco Conference365 HoldingsBooksThe Hard Thing About Hard Things by Ben Horowitz on AmazonInfluential FiguresGary Vaynerchuk (Gary Vee)Roland FrasierTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Kelcey Lehrich. Welcome to the podcast, Kelcey.Kelcey 00:00:05  Thank you for having me. Great to be here.Josh 00:00:06  Kelcey I attended Holdco conference. You did a fantastic job. That was your first ever Holdco conference. Tell our guests a little bit more about this Holdco conference, because I think it's really unique. And you're kind of one of the first to kind of come up with this type of holding company conference.Kelcey 00:00:24  Yeah. So I appreciate your kind words and glad you could come. And we'll see you there next year. date's coming soon. so I have a friend in town named John Wilson. you can find him on the internet. He's pretty public. he and I met, and we both have, 50 to 100 employees, multiple tens of millions of revenue, and we have multiple businesses. And we knew a few other people that had similar circumstances. And there really was no event, no conference, no, kind of home base or hangout place for people like us.Kelcey 00:00:56  And one day I'm like, hey, like, why don't we go ahead and we'll host the party. and so John and I partnered on that project, and, from January, when it was kind of hatched with the tweet to July, it was a bit of a wild ride, but it was a lot of fun. We're really proud of the first year. And, yeah, it's meant to be the place that multi business entrepreneurs called the holding company, meet, learn, scale and grow. But the kind of niche there is that if you're in software and you're venture backed, there's a conference for you. If you are in real estate, there's a conference for you. If you are in insert any industry, sales, metal stamping, mobile home parks, whatever it is, there's a conference for you. If you're a Holdco entrepreneur, there really wasn't a place to call your own. And our vision for Holdco is to be kind of that home base for people like us.Josh 00:01:43  Yeah, I love that.Josh 00:01:44  I love what you guys have started there. And I think we'll dive into that a little bit in more detail later in this podcast. But Kelcey, you've got a vast experience in e-commerce. Obviously you have a holding company that has multiple brands. You've acquired multiple e-commerce brands, you've grown them, you've scaled them. So you have a wealth of knowledge. And for our listeners that have established businesses, they're looking to take things to the next level. I think they're going to be able to learn a lot from you. So why don't we rewind the tapes a little bit? Kelcey? And why don't you tell us a little bit about how you got into the e-commerce world to begin with, and then what led to the formation of 365 holdings?Kelcey 00:02:22  So six years ago, my partner and I, his name is Justin. I'm kind of the ideas guy, and he's kind of the executor. She's familiar with iOS. I've got the kind of visionary CEO role and he's kind of the integrator or CFO, and he and I have worked there for a long time.Kelcey 00:02:37  And prior to e-commerce, it was kind of like, the same idea. However, instead of ideas and strategy and like execution, it was like I was the sales guy and he was like the ops guy and all of our prior businesses, but we weren't online. We've never, never run ads, never shipped products. But we had sold a business for just enough money to make a down payment on an SBA loan. We had sold a business for $100,000, which was a lot of money. We did not hold any of it aside for taxes. We put all 100 grand down on the $900,000 loan to buy the million dollar first business. That was how we got started. 60 days later, we drained the checking account and maxed out the line of credit and bought another one. And thus begins the compounding. So, Yeah, six years ago. by by two that that, spring and summer, we had always had a vision of back to the old topic, wanting to run many businesses. We wanted to have diversity.Kelcey 00:03:30  I guess that's like, hey, what if you focused? What if you just did one thing? Could it be bigger? And my answer is like, I don't know, probably. But this is the business I want to have. I want to do many things. one of the things financially from a diversification perspective. two, I think it's fun. It's like what I want. So like, yes, this is what I'm doing. I'm sure it's like slightly less optimal than, I don't know. but six years have elapsed and today we've got 80 some employees. Six brands. we're in Akron, Ohio, and heavily vertically integrated. So we do in-house customer service, in-house ...

ROAS has long been the standard in retail media, but it leaves brands with an incomplete picture of shopper value. In this episode, VP of Product Gabe Fishbein joins Emma to reveal our "Return on Consumer Dashboard," a new solution that puts the entire consumer journey in focus.Gabe explains how this dashboard goes beyond campaign-level metrics and helps brands understand shopper value at every stage, from first interaction to loyalty. Discover where consumers drop off, where your investments make the most impact, and how to turn insights into growth.If you're ready to move beyond guesswork and truly see what drives value for your brand, this conversation is for you. Listen in for how our Return on Consumer dashboard gives you a clear path to smarter decisions and stronger results.

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Spaghetti on the Wall, we're joined by Whitney Lee, founder and principal of True Story Public Relations, an award-winning agency elevating brands in hospitality, travel, and tourism. Whitney shares her journey from Hilton's marketing powerhouse to building her own global PR firm—and how storytelling can turn brands into legacies.Connect with Whitney Lee:

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠ → ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard)⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY