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With more than a decade of experience across the U.S. and global markets, Audrey Birner is the U.S. Insight Director for Beano Brain. She's a youth culture expert helping brands understand and engage kids, tweens, teens and their families. She believes the only way to truly understand Gen Alpha and Gen Z is to hear the unfiltered truth straight from the young people themselves.Chris sat down with Audrey to get inside the heads of the folks who get inside the heads of these kids, and we think you'll find the conversation, interesting, energetic and informative.
This episode explores the intersection of beauty, science, and wealth through the story of Dr. Maryam Mardkhe, founder of Stirbar Lab — a zero-waste, sustainable beauty lab where ancient rituals meet modern chemistry.Maryam's journey begins in a land rich with poetry and art — where the first rose distillation took place over a thousand years ago — and evolves into a mission to redefine how we experience beauty today. She brings a rare blend of scientific precision and artistic spirit, showing how chemistry can become a creative language for self-expression, sustainability, and empowerment.At the heart of this conversation is a bold question:What if wealth wasn't just about accumulation — but about creation, connection, and care?Timestamps:00:00 // Intro 05:55 // The Truth About Beauty Products11:27 // Making Beauty Products at StirLab 15:15 // Long-term Effects of Ingredients 20:51 // The Story Behind Maryam's Success 23:53 // Beauty then and Beauty Now 26:00 // The Dangers Cosmetics Industry 32:09 // Top Beauty Products StirLab Creates 37:17 // What to Lookout For in Your Lotion 40:50 // Skincare Routines 50:00 // The Natural Beauty Industry 57:59 // StirLab Minimizes Beauty Products Waste 01:01:00 // Lessons from the Founder Journey 01:12:00 // The Future of StirLab Disclaimer: The content provided in this episode is for educational purposes only. It is not intended as, and shall not be construed as, financial or investment advice. Any strategies, tips, or information shared in this episode are solely for the purpose of general knowledge and discussion. Listeners are encouraged to consult with qualified financial professionals and conduct their own research before making any financial decisions. The hosts and guests do not assume any responsibility or liability for the accuracy, completeness, or suitability of the information presented. Investments involve risk, and past performance is not indicative of future results. Listeners should exercise caution and discretion when considering any financial actions, and their personal circumstances and goals should always be taken into account.
In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir drei richtig starke BFCM-Hebel, die fast niemand nutzt – und die dir dieses Jahr helfen können, noch mehr aus dem Q4 herauszuholen. Ich zeige dir, worauf du achten solltest, damit du im Black Friday Chaos nicht untergehst, sondern gezielt und profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my recent piece at the Food Institute. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
We toast the 200th episode of this podcast by sharing our (maybe) definitive list of the 200 most memorable brands of the modern era.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#200 #Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #logos #Definitive #List
We toast the 200th episode of this podcast by sharing our (maybe) definitive list of the 200 most memorable brands of the modern era.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#200 #Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #logos #Definitive #ListBecome a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.
Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if your $10 chicken taco isn't competing with food—it's competing with feeling?Matt Egan didn't just open restaurants—he staged immersive experiences. Drawing from a background in film, Matt treats each concept like a set, every server like a character, and every moment like a scene that should stick with you.In this episode, we unpack how he turned storytelling into a competitive edge, why throwaway content kills brands, and the real reason legacy restaurants in L.A. are closing.This is for operators who feel like the work is great but still getting ignored—and are ready to turn their restaurant into a platform for emotion, identity, and belonging. Because when the product is an experience, the margins are in the meaning.To explore his concepts, visit https://www.mirate.la/_________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.comFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars
A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a surprising provision: a ban on intoxicating hemp products. What does this mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose fast-growing relaxation beverage brand recently announced a $40 million funding round at a valuation of $300 million. Show notes: 0:25: What A Trip. Retailers, Investors & More. Stigmas & Bans. A Lucky Bet. Beer Jerky. More Mez. -- Ray highlights Trip's explosive growth toward $100 million in revenue this year and previews the upcoming Nosh Live L.A. 2025 event emphasizing its lineup of investors, founders, and retailers shaping the future of food. The hosts then dive into the government spending deal that includes a ban on intoxicating hemp products, expressing their alarm and frustration with the measure. Ray talks about Lucky Energy's $25 million and whether the funding can help the brand make a significant impact in an ultra-competitive category. Mike revisits COB's $5 million raise and the DM that got a tennis icon on board. John introduces Guinness-flavored jerky, Jacqui breaks out cactus-based tortilla chips and THC-infused drinks, Mike shares mesquite-flavored chocolate and peanut butter cups and everyone praises Olyra's brand revamp. 25:47: Interviews from Taste Radio's London Meetup – Olivia Ferdi discusses Trip's rapid U.S. expansion and the brand's mission to bring "calm" amid daily chaos. She also discusses Trip's effort to create an emotional connection with consumers and addresses the challenges of access to capital and the commercial potential of female-led brands. Kathryn Bricken talks about Doughlicious' evolution from nostalgic cookie dough to healthier, globally sold snacks and emphasizes the importance of team culture, creativity, and joy in her brand, while navigating operational challenges like logistics, tariffs, and the challenges of self-manufacturing. Olly Dixon explains how Something in Nothing grew from a personal passion to a premium soda brand, focusing on intentional design, authenticity, and U.S. market growth. He also explains how envisioning global potential from the outset shaped strategic decisions and allowed unexpected opportunities to flourish. Brands in this episode: Trip, Lucky Energy, C4, Ghost, Celsius, Alani Nu, Sanzo, Guinness, Nopalli, Rhythm THC Beverages, Kush, Mez, Olyra, Cob, Doughlicious, Something & Nothing
Enjoy the recording from a live panel in Tampa, FL with Dillards and their Coterie Shop brands. Brands include; Buru, Crosby by Mollie Burch, Abbey Glass and MoMaya. Shop Dillards Coterie Brands at: https://rstyle.me/+PNKXFa0jzj23Bv6jzHagqgSupport the show
In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it's shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you're still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind. Key Takeaways and Insights: 1. The Changing Buyer Landscape - The death of traditional review sites: G2, Capterra, and others are losing organic influence. - Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews. 2. Reddit Is Now Dominating High-Intent Search - Keywords like “best X software” are now leading to Reddit threads. - Reddit is outperforming review sites on SERPs and AI-generated insights. 3. How AI Tools Are Using Reddit for Context - LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information. - Partnerships with Reddit make it a key AI content source. 4. Why Reddit Comments Are More Trustworthy - Real debates and discussions offer depth that polished reviews lack. - Even negative experiences can influence AI answers and user perception. 5. The New B2B Buyer Journey - Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes. 6. The 3-Step Strategy for Brands to Navigate Reddit - Create a Brand Subreddit (or claim existing ones via moderators). - Establish an Official Reddit Account (use Reddit Pro). - Build a Branded Persona who engages in other subreddits as a real user. 7. Tactical Tips for Reddit Marketing - Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary. - Host conversations: Ask customers for Reddit reviews. - Build a safe space with consistent value. 8. Balancing Risk & Authenticity - Reddit is not just SEO; it's a community with a low tolerance for corporate spin. - A well-managed presence drives pipeline—but failure to engage authentically can backfire. Resources & Tools:
It's Friday and time for Ep. 44 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a peek behind the scenes about planning for the PromoCruise and the work it takes during the event to give it every chance to be a resounding success. After that little preamble, Bill is joined by Jill Stirnkorb from California Tattoos and she asks a bit about the “why” of Promocations and the reasons it matters before she is grilled with “Five Easy Questions” discussing joining a new company after 30 years, advice for maximizing networking events, and how sales in the promotional products industry has changed in the past several decades! BIG thanks to our pals over at PPAI. NOW is the time to register for the SUPER BOWL of Promo – the PPAI EXPO! With over one million square feet of exhibit space, over 900 exhibiting suppliers, and unmatched networking opportunities, this is the one industry event you can't afford to miss. Register today at ppai.org/expo!
Modern marketing has mastered data but forgotten feeling. Branding experts say that emotional connection, not automation, will define the next era of brand success and long-term customer loyalty.https://www.thelolaagency.com/post/the-joy-deficit-why-brands-feel-cold-and-how-to-fix-it London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com
Get My Brand Masterlist https://drchristiangonzalez.com/best-brands-form-2-2/ Get My Green Powder Masterlist https://drchristiangonzalez.com/green-powder-pdf-claim-form/ Episode Description Green powders are everywhere, but most of them are toxic dust with a health halo. Out of 25 green powder companies Dr. Christian Gonzalez investigated, only 6 proved they're actually safe to drink. The rest? 19 companies completely ignored basic safety questions. That means the majority of green powders flooding your feed can't even prove they're free of heavy metals, pesticides, mold, or glyphosate. Green powders promise detox, energy, and vitality. But when they're grown in contaminated soil or processed with high heat, they can do the exact opposite—bioaccumulating toxins in your brain, liver, kidneys, and bones. The very systems you're trying to protect become the targets. Without third-party testing and certificates of analysis, you have no idea what you're actually scooping into your morning routine. And your nervous system is paying the price. In this episode, Dr. G exposes which major wellness brands refused transparency and reveals the only 6 green powder products worth your money in 2025: • Why do greens like spirulina and chlorella absorb heavy metals like lead, arsenic, and cadmium? • Which green powder companies provided full certificates of analysis? • How does processing (freeze-dried vs. heat-dried) destroy up to 70% of nutrients? • What role do green powders play in detoxification, gut health, and mitochondrial function? Timestamps: 0:00 - Intro 1:11 - The Hidden Dangers: Heavy Metals & Toxins in Green Powders 3:24 - How Companies Hide Contamination with Flavoring 6:09 - Certificate of Analysis: The One Test That Matters 7:09 - 19 Brands Failed Basic Safety Questions 8:55 - Dr G Approved Brands 16:55 - Final Verdict
What happens when the web is all bots and AI?
In this episode, Donny discusses various brands making headlines, including political figures like Trump and Pelosi, the impact of social media on youth, and cultural reflections on sports and food. The conversation also touches on the resurgence of nostalgic brands like Barbie and public perceptions of aging. Takeaways Trump faces political challenges due to Epstein-related allegations. Nancy Pelosi's retirement marks a significant political shift. The Supreme Court's decision on gay marriage is a positive step. Social media has detrimental effects on young people's mental health. Cultural icons like pasta and sports figures reflect societal values. Barbie's resurgence highlights the power of nostalgia in branding. Public perception of aging is increasingly positive among seniors. The importance of safety in ride-sharing services is a current issue. Brands must adapt to changing societal norms and values. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Business Lunch Podcast: We discuss the recent SEC lawsuit against Tai Lopez and the implications of his business model involving the acquisition of defunct retail brands. We analyze the challenges faced by the business, including operational complexities, funding issues, and the importance of having a strong leadership team. We also delve into strategies for revitalizing brands and the lessons learned from this case, emphasizing the need for careful investment and operational planning.TakeawaysThe importance of testing business models before full commitment.Operational complexity requires a strong team with relevant experience.Raising capital should be done with a clear plan for deployment.Brand recognition does not guarantee brand equity.Investors should evaluate the management team's experience and track record.Avoid getting caught up in hype when considering investments.Successful brand revitalization requires strategic marketing and operational support.Understanding consumer preferences is crucial for brand success.Invest in what you know and understand to minimize risk.Be cautious about raising outside capital and its implications.Chapters00:00 Introduction and Book Launches03:06 Tai Lopez SEC Lawsuit Discussion06:04 Business Model Analysis of Acquired Brands08:54 Operational Challenges and Funding Issues12:03 Strategic Recommendations for Brand Revitalization15:08 Lessons Learned from Investment Failures18:10 Final Thoughts and TakeawaysSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube
Today I'm joined by Alan Haig, President of Haig Partners. We dig into why Q4 buy-sell activity is suddenly exploding, which franchises are becoming “must-own” (and which aren't), how rate cuts are reshaping buyer math, and get a sneak peek at the latest Haig Report before its released. This episode is brought to you by: 1. Equifax - Fund More Auto Loans, Faster. Auto loan applicants are 40% more likely to be funded when instantly verified by The Work Number. You can get the data you need to know your borrower better and make fast, smart decisions. Equifax provides instant, secure access to verified borrower identity, address, income, and employment information, helping you move deals forward quickly." Visit @ https://carguymedia.com/3Lplzue to learn more. 2. Amazon Auto - With Amazon Autos, your dealership can reach more buyers, drive more sales, and deliver a modern, more delightful car-buying experience. Learn more @ https://sell.amazon.com/programs/autos 3. Haig Partners - Since 2014, the Haig Report® has delivered expert analysis on dealership performance, market activity, and franchise valuations, offering a clear view of opportunities and challenges in automotive retail. Learn more in the full Q3 2025 Haig Report® by subscribing to receive it as soon as it's released. Visit @ https://share.hsforms.com/1AEDx2iJDSsibryqbI1HyCgnr2vn 4. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com to learn more. Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership's social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://www.cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://www.cdgguest.com Topics: 00:59 What defines the marathon's spirit? 02:53 Why did the CarMax CEO resign? 03:49 How is Carvana influencing the market? 07:14 Current state of the auto market? 11:14 Which brands are performing best? 21:40 Who is buying cars today? 26:51 Biggest opportunity in dealership sales? 29:05 Where are the hottest regional markets? 43:59 Future outlook for dealers? Car Dealership Guy Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
Listen up! Yayra Agbofah is the founder of Ghanaian non-profit, The Revival. He's seriously stylish a poet, a creative upcycler, and one of Time Magazine's 100 Most Influential Climate Leaders, as well a 2025 winner of the H&M Foundation's Global Change Award. And he's got some advice for the global fashion industry...Also covered in this charismatic convo: why wear a hat, the art of knowing yourself, community upcycling at scale, fashion education, how circularity is creating jobs as well as value from waste, and a new vision for the fashion system of tomorrow.If you enjoy the Episode, please help us share it.Find links and further reading at thewardrobecrisis.comRead Clare's columns & support the show on Substack - wardrobecrisis.substack.comTell us what you think. Find Clare on Instagram @mrspressGot recommendations? Hit us up!And please leave us a rating / review in Spotify/ Apple & help us share these podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Sami revisits his time on a recent project for Sheer (https://sheer.dk/en/) as he talks with it's CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers. Mads talks about the story of Sheer (https://sheer.dk/en/), how they're helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025. — If you want to get in touch with Mads about anything you've heard on todays show you can connect with him through LinkedIn (https://www.linkedin.com/in/madsulrik/) or directly via email - mads@sheer.dk Your host for this episode has been Sami Birnbaum. Sami can be found through his website (https://samibirnbaum.com) or via LinkedIn (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - YouTube (https://www.youtube.com/thoughtbotvideo) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.
Event menus don't start in the kitchen—they start with what's available in the marketplace. For smaller, emerging brands making allergen-friendly, plant-based, or health-focused products, breaking into retail shelves can be an uphill battle. But there's another path—one that not only scales faster, but also brings those products directly into the spaces where we eat, gather, and connect: foodservice. This week on Eating at a Meeting Podcast LIVE, I'm talking with Mike Levinson, RD, founder of FS Octopus and a leader in helping better-for-you CPG brands grow in hospitality, universities, business & industry, convenience, and beyond. With 25+ years in foodservice sales and strategy, Mike knows how brands can position themselves so their products show up in cafeterias, hotels, and restaurants—and ultimately, on our event menus. Together, we'll explore:
When a PepsiCo-trained behavioral scientist crashes the studio, things get weird…and wildly useful. In this episode, Will Leach walks us through the emotional math behind why customers buy, why brands plateau, and why most marketers have their goals entirely backward. We dig into why value ≠ "saving money," how DiGiorno tricked America by anchoring against delivery pizza, why buyers change personalities between Monday and Friday, and the surprising reason your brand matters way less than you think. Come for the spicy takes on Coke vs Pepsi, stay for the "Batman vs Utility Belt" analogy that will permanently change how you write ads. If you've ever wondered why your logical pitches flop, why people buy cowboy hats during burnout, or how to outmaneuver giants without outspending them — this episode is a masterclass in real human behavior, not the stuff your personas pretend.
build your profitable product business with mel robbins thelotco business podcast
Send us a textKickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie PhillipsToday I'm chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF.Jamie takes us through everything, including: • the moment on a remote beach in Indonesia that changed his entire career • why his first eco-friendly range worked but also didn't work • the messy truth of manufacturing a brand-new invention • how he used Kickstarter to validate demand AND fund a very expensive mold process • what 12,000+ customers taught him about product design • why retail and DTC must work together (and how he balances both) • his big mistakes, biggest lessons, and why perseverance beats everything • what launching Version 2 looks like (spoiler: it's live now)Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you're a maker, product founder, wholesaler or inventor, you'll want to take notes.LINKS:
Emily Wood is the answer to, “What comes next after clean beauty?” The makeup artist's viral, on-the-go, freestyle bold makeup videos (no mirror required!) that you simply can't scroll past. The UK-born artist is undoubtedly a creative force to watch in 2026 and beyond (ELLE UK just anointed Emily as one of the game-changing women changing the industry) and her editorial work has been featured in Grazia and British Vogue. Brands are taking note too: she's collaborated with 19/99 Beauty, Glow Recipe and Cult Beauty.In this episode Emily opens up about: How being neurodiverse has been the key to Emily intuitive makeup technique, and self-regulationHow she gets her “scribble” and “smear” techniques to look good on the move How to experiment with colour in a way that will work for you Why she's saying no to “butter girl” fall The dream makeup artist she'd love to collab with – and will we ever see her develop her own line?How her emotional support eyelash curler (for real) has helped her through her struggles with PTSD and anxiety Plus, Emily shares what it's been like to watch her sister's (Aimee Lou Wood) star rise – and does she ever do *her* makeup for the red carpet? Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Makeup Artist Katie Jane Hughes on Her KJH Brand Reveal, New Foundation Faves & Glowy Skin SecretsHow to Make Makeup Last All Day: Pro Tips from Makeup Artist Ruby Hammer MBEAsh K Holm's "Snatch-ural" Lifted Makeup Tutorial - Plus Bronzer & Lip Combo Secrets!PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! Medik8Medik8's new Advanced Pro-Collagen+ Peptide Cream is an anti-wrinkle moisturizer, clinically proven to visibly improve skin firmness, elasticity and reduce the appearance of deep set wrinkles. Visit Medik8.us to discover more. Use code BREAKING20 to save 20% off your order! QuinceStep into the holiday season with layers made to feel good, look polished, and last from Quince. Now available in Canada, Quince is perfect for gifting or keeping for yourself. Go to quince.com/BREAKINGBEAUTY for free shipping on your order and 365-day returns. Kana CompanyKana Company is a Black-owned shapewear and boob tape brand built to help women look and feel confident in any outfit. Visit KanaCompany.co and use code BREAKINGBEAUTY at checkout for 20% off your first purchase. Canopy Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy's filter subscription. Use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
What if the fastest way to grow your career is to reinvent how you work before the market forces you to? In this episode, I had the pleasure of sitting down with Caitlin Clark-Zigmond, a two-time entrepreneur and former CMO for Intel's global software and SaaS portfolio, to map the leap from hands-on operator to AI-powered brand builder, and why clear value translation beats clever slogans every time.Caitlin takes us from scaling a catering business to shipping Comcast Digital Voice, to leading massive B2B portfolios at Verizon and Intel. We dig into how Intel Tiber emerged to make software visible inside a hardware giant, uniting trust and security, AI and ML, edge and cloud, performance optimization, and developer workflows under a narrative customers could navigate. The result: sharper messaging, analyst clarity, and real pipeline acceleration. If your portfolio feels like a maze, her brand framework shows you how to draw a clean map.Then we get practical with AI go-to-market. Forget tool-chasing—start with painful use cases, build on clean, connected data, and let AI amplify what already moves the needle. Caitlin explains why a CDP or an MCP layer unlocks CRM, marketing automation, analytics, billing, and customer success, enabling them to communicate effectively with each other. We cover intent data for account prioritization, conversation intelligence for coaching, predictive scoring for pipeline, and agents that handle repetitive data pulls and weekly reporting so teams can focus on thinking, not tab-hopping.For leaders and modern marketers, the upskilling path is clear: achieve 30% fluency in core AI concepts, measurement, and understanding how your stack—HubSpot, Salesforce, GA, CDPs, and chat systems —actually works. You don't need to code; you need to understand revenue mechanics. We also share Caitlin's strategic networking system—the 5–5–5 method—that turns coffee chats into an operating system for your career, with value-first follow-ups that work even for introverts.We conclude with candid insights on the value of progress over perfection, investing in relationships before you need them, and redefining success in terms of client transformation, sustainable growth, and work-life integration. Subscribe, share with a friend, and tell us: what's the scary move you're finally ready to make?Resources: Website: www.clarkgp.com LinkedIn: https://www.linkedin.com/in/caitlinclarkzigmond Upcoming LILive GTM Event: https://www.linkedin.com/events/2026gtmrealitycheck-makemisalig7393722093324107776/Monthly Blog: https://gtmmaven.substack.com/p/why-the-c-suite-must-work-together
What if the secret to sustainable franchise growth isn't speed but steadfast values?In this episode, Emma Dickison, CEO and President of Home Helpers Home Care, shares her journey from teaching to leading one of the nation's most trusted senior care brands. With roots at Blockbuster during its explosive rise and nearly two decades at the helm of Home Helpers, Emma offers a masterclass in purpose-driven leadership.She opens up about the defining lessons that shaped her from single motherhood and mentorship to leading through a global pandemic, and how those experiences strengthened her belief that “doing the right thing” always comes before doing things right. Emma also reveals the origin of Home Helpers' BOLD values and how these principles guide every franchise decision, from who joins the system to how they show up in their communities.You'll also hear how Emma and her team foster innovation through their Innovation Council, collaborate with franchisees to develop new programs like Cared-4, and lead industry-wide advocacy efforts through the Home Care Association of America and International Franchise Association (IFA). This episode is equal parts inspiration and strategy, a reminder that lasting growth begins with integrity, collaboration, and listening as you lead.So, if you're building a franchise rooted in purpose, this episode is your reminder that real growth comes from doing the right thing, every time.Resources - The Beginnings of the McDonalds Filet o Fish sandwich in Cheviot, OH - https://www.wcpo.com/money/local-business-news/mcdonalds-filet-o-fish-invented-by-cincinnati-franchise-owner-who-was-losing-business-during-lentConnect with Emma:LinkedIn - https://www.linkedin.com/in/emmadickison/Home Helpers - https://homehelpershomecare.com/Home Helpers Franchise - https://www.homehelpersfranchise.com/Episode Highlights:Emma's early career at Blockbuster and what she learned about leadership and cultureHow single motherhood shaped her resilience and servant-leadership styleThe founding principles behind Home Helpers' BOLD valuesBuilding trust and credibility in a crowded senior care marketLeading through the pandemic and the importance of advocacyHow innovation councils keep franchise systems agile and collaborativeThe story behind Home Helpers' Cared4 program and its impactLessons in collaboration, mentorship, and listening as a leaderThe importance of IFA involvement for emerging franchisorsThe growing presence and impact of women in franchisingConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com
Jon Buscemi joins the podcast to discuss his journey from trend forecasting at DC Shoes to founding his iconic luxury sneaker brand. He shares the inside story of selling his brand to private equity and how their strategy to create an attainable luxury diffusion line was the "kiss of death", violating the rules of luxury pricing. Buscemi argues that fashion's monoculture is dead, replaced by micro-communities, and that social media has killed the discovery aspect of fashion. He details how his new members-only golf brand Redan, is built on scarcity and community, predicting that this "members-only" model is the future trend for fashion.Chapters:00:00:00 - Introduction00:03:31 - The $1000 Sneaker00:18:00 - From DC Shoes to Tribal Fashion Trends00:33:17 - Selling to Private Equity00:45:14 - Networking, Signaling, & The "Members-Only" Brand00:59:11 - Can a Monoculture Brand Still Be Built Today?Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://bit.ly/9OP-YtdescSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
Upscale Conference held it's annual European gathering last week in picturesque Málaga, Spain. Creativity and AI may seem strange bedfellows to some with the efficiency drive of AI bumping up against the messy organic nature of creative production. But the bubbling enthusiasm evident at Upscale Conf shows that there are plenty that believe it's an augmentation to the creative process rather than a replacement. Upscale Conf is into its third year with AI Entrepreneur Linus Ekenstam as circus master keeping the crowds energised and making sure the focus is always on the creative output rather than the intricacies of AI models. Upscale Conference 2025 reviewed The optimism evident over the talks spoke to a resilience that design was always governed by the human as editor. Marten Kuipers of Dutch design firm DEPT® proclaimed that "AI does not have taste but you do" gaining a loud cheer from the room. While the AI advancements mean that all sectors are experiencing upheaval, we would expect the stalwarts of the creative industry to be treating AI with kid gloves. Veterans Frog Design were represented by Andreas Markdalen who emphasized the importance of human creativity and collaboration in the face of AI, arguing that the ability to connect with people emotionally and create meaningful experiences remains the most crucial factor in the success of any design project. But AI is pushing barriers and breaking rules and nowhere is this more evident than viral AI video breakout stars The Dor Brothers. Ironically Yonathan Dor is the only Dor that exists, but it doesn't stop him putting out hugely popular political satires with an irreverent group of 10 employees. Given the reaction to the videos, it's maybe no surprise that the White House called him looking for more of his edgy style. Riot But the economics of the media landscape still prevail. As Yonathan Dor states, the Dor Brothers is "still a business. So sometimes we post an ad, they're like, what the fuck is this? Sorry guys, we need to make money. Yeah, you know, we're up front. I think at the end of the day what people appreciate is transparency and honesty." At the moment AI has become a lightning rod for all the controversies, anxiety and optimism swirling around society at large. But as our media landscape is changing Nacho Floristan of Google Cloud predicts that 80% of global internet traffic will be video by 2030. Whether that is dominated entirely by AI generated content remains to be seen. FreePik Spaces One of the common issues around AI generation is the parallel task to run models, compare outputs, test parameters and tweak workflows. A hodge podge of techniques might work for an individual, but has been hampering the ability for companies and groups to adopt AI into their workflows. Upscale's sponsor, the local Málaga firm, FreePik, used the conference venue to launch their solution to this problem. FreePik Spaces is an impressive blend of collaboration features and node based workflows. FreePik seems to be tackling the bugbear of most enthusiasts in this Creative AI space. What was previously only available to ComfyUI tinkerers and those comfortable with GitHub repositories is now a node or two away. Brands can stay aligned while generating work and the shared canvas means iterations and feedback can be visible to all. Freepik Spaces: The infinite canvas for creative workflows FreePik for their part sees it as becoming less noticeable even while being more integrated into our lives. Speaking to Irish Tech News, their CEO Joaquin Cuenca said that "wider society will eventually normalize AI, just like computers became commonplace. As AI becomes more integrated into products and services, it will become less noticeable and its impact will be more subtle, focusing on the value of the product itself rather than its AI capabilities." More avenues for AI Slop? The idea that AI is shovelling out slop of low quality and dubious use was not shared by most attendees. Max Ott...
What are the biggest red flags in today's marketing strategies? In this episode of Building Brand Advocacy, recorded live at our New York Brand Advocacy Summit, Verity hosts a panel of six social strategists and brand leaders to battle it out over what's real, what's noise, and what's next in social, culture, and creators.What You'll Learn:
Today, this is what's important: Panda Express, sandwhich shops, California Raisins, hot brand spot models, Hamburger Helper, space, guns, & more. Come see us LIVE on November 20th in Las Vegas! Tickets on sale now! Click here for more information about the This Is Important Cruise Feb 22nd-26th!See omnystudio.com/listener for privacy information.
Birth control is the latest battleground in a wave of online misinformation targeting young women — and doctors and reproductive health advocates are sounding the alarm about its impact. But this isn’t your typical fearmongering about birth control coming from Bible-thumpers or conservative men in suits. This new wave is coming from wellness influencers — the ones in matching pastel workout sets — who are linking a “balanced, natural life” with ditching hormonal birth control. Bridget explains to Stuff Mom Never Told You’s Samantha and Anney why this may look like a rebrand, but this kind of misinformation is just as harmful as ever. You can find more information about the safety and effectiveness of birth control in this article from the American Medical Association: https://www.ama-assn.org/public-health/population-health/what-doctors-wish-patients-knew-about-birth-control If you’re listening on Spotify, you can leave a comment there to let us know what you thought about this episode, or email us at hello@tangoti.com Follow Bridget and TANGOTI on social media! || instagram.com/bridgetmarieindc/ || tiktok.com/@bridgetmarieindc || youtube.com/@ThereAreNoGirlsOnTheInternet See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps
Tommy Zee runs Tommy Zee and Co., a music production company that creates music for some of the world's largest brands like Nike, Adidas, Google, Sony, and more. He also runs Making Music for Brands, a platform where he teaches producers how to build careers creating music for commercial projects. This is the fourth time I've had Tommy on the podcast, and every time we talk, I walk away feeling inspired and energized. In this episode, we talk about the evolving role of artists in a world increasingly shaped by AI and automation. We explore how commercial work shaped Tommy's discipline, why he's now leaning more into slower, more intentional creativity, and how important it is to stay connected to what truly matters to you as an artist. Toward the end, things get philosophical—and I think that's where some of the richest moments come through. This episode is sponsored by Baby Audio, who are running a huge Black Friday sale until December 8, 2025. Save an additional 15% with the code: MPP15 - https://babyaud.io Listen on Apple, Spotify, YouTube Links: Making Music For Brands- https://www.makingmusicforbrands.com Tommy's YouTube - https://www.youtube.com/@studiozeeandco KMRU on Ableton's Blog - https://www.ableton.com/en/blog/kmru-on-the-art-of-sharing-music/ Tommy on the 307th Episode of this podcast - https://brianfunk.com/blog/tommy-zee-3 Tommy on the 188th Episode - https://brianfunk.com/blog/tommy-zee-2-music-production-podcast-188 Tommy on the 122nd Episode - https://brianfunk.com/blog/2019/8/15/tommy-zee-making-music-for-brands-music-production-podcast-122 Brian Funk Website - https://brianfunk.com Music Production Club - https://brianfunk.com/mpc 5-Minute Music Producer - https://brianfunk.com/book Intro Music Made with 16-Bit Ableton Live Pack - https://brianfunk.com/blog/16-bit Music Production Podcast - https://brianfunk.com/podcast Save 25% on Ableton Live Packs at my store with the code: PODCAST - https://brianfunk.com/store This episode was edited by Animus Invidious of PerforModule - https://performodule.com/ Thank you for listening. Please review the Music Production Podcast on your favorite podcast provider! And don't forget to visit my site https://BrianFunk.com for music production tutorials, videos, and sound packs. Brian Funk
Today on Political Economy, I'm chatting with Hal Brands about America's place in the changing global order. Under the Trump administration, the US has acted less as an “ordering power,” as Brands puts it, than it has over the past century. We talk about the evolving relationship between the US and its allies, in addition to the role of emerging technology in the competition with China.Brands is a senior fellow here at AEI, where he researches US foreign policy and defense strategy. He is also the Henry A. Kissinger Distinguished Professor of Global Affairs at the Johns Hopkins School of Advanced International Studies. His newest book, The Eurasian Century: Hot Wars, Cold Wars, and the Making of the Modern World, is available now.
Nearly all (98%) of executives using AI believe it is at least "somewhateffective" in creating business value. The majority (57%) reported having partiallyor fully integrated AI into their operations, according to Forbes and McKinsey& Company. Wes Towers runs Uplift360, a digital agency for builders and trades. His focus is simple: smarterwebsites, practical SEO, and growth you can measure. He earned his playbook onreal jobs, not in theory, and now helps others skip the painful lessons. I didn't learn business or marketing in alecture theatre. I learnt it on the job, building an agency from scratch,breaking things, fixing them, and keeping what works. I learnt the hard way,and I'm happy to share the war stories from business and life. For 20+ years,I've run Uplift 360 and helped real-world businesses, especially builders andtrades, turn websites and SEO into steady, qualified work. No fluff. No jargon.Clear strategy, clean execution, and results you can see on the calendar and inthe bank. At Uplift 360, we help trades and construction brands get found, gettrusted, and get chosen. My approach is simple. Prioritise authenticity andhuman connection in this AI-driven age, and double down on what moves theneedle. For more information:https://uplift360.com.au/
Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks down the four reasons why art direction matters in 2026 and why every design decision needs to be meaningful. He uses examples from Tyr's Maverick campaign, Bandit Running, House of Errors, and more. As always, appreciate you all listening.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Sadly… it’s complicated
Many founders label discomfort as misalignment and stall out. We unpack the somatic difference between fear and intuition—so you stop rationalizing and start expanding.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (04:00) Core idea: Exit spirals faster = grow faster(06:00) Seasons vs. cycles: See long-term trends(08:00) Upper limits: How your body sabotages success(10:00) Shift: From achiever to performer(12:00) Archetypes: Eight anxious achiever types(14:00) Practices: Morning light + one clear win(16:00) Discomfort vs. alignment(18:00) Growth: The lobster lesson on expansion
Send us a textWhat happens when a fashion designer and magazine editor turns her creative eye toward helping women entrepreneurs grow their brands and themselves? Ashley King, founder and CEO of BLOOM Virtual.co, joins Aggie and Cristy to share how she built a thriving creative agency that helps women step into their next level of growth with confidence, clarity, and purpose.From her early days in luxury fashion to launching BLOOM as a way to reclaim her independence and rediscover her voice, Ashley's journey is one of transformation and trust. She opens up about the challenges of perfectionism, the power of delegation, and why building a team with integrity can change everything.Ashley also delivers a masterclass in brand growth, walking listeners through her simple yet powerful three-step framework: Visualize, Audit, Act, for evolving your business, website, and mindset. Whether you are rebranding, hiring, or scaling, Ashley's insights on authenticity, alignment, and emotional connection will help you build a brand that not only looks beautiful but actually converts.If your website, your brand, or your business no longer inspires you, this episode will remind you it is time to bloom again.Show Notes: In this conversation with Ashley King, you will learn:How Ashley's background in luxury fashion and editorial storytelling shaped her approach to brand design.Why she founded BLOOM Virtual.co as both a personal rebirth and a mission to help other women rise.The lessons she learned from early business partnerships and why not every collaboration is meant to last.How perfectionism and burnout led her to discover the freedom of trusting and training the right team.Why emotionally resonant branding is more powerful than flashy design.How your website can and should do the work of attracting and filtering your ideal clients.The most common website mistakes small businesses make and how to fix them.Why your brand needs to evolve with you and how to know when it is time for a refresh.Ashley's three-step framework for growth:Visualize the Future You – Get clear on who you are becoming and how your brand reflects that.Audit What Is Holding You Back – Identify the habits, systems, or people that no longer align.Take One Brave Step Forward – Delegate, redesign, or launch, whatever it takes to move toward your next level.Contact Ashley King:Website: https://www.bloomvirtual.co LinkedIn: https://linkedin.com/in/ashley-k-7a144611 Instagram: https://www.i--- Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com
Join Phil and Kenny as they hit the road with Simran Kaur, Sales Manager for Western Canada at Chiba Organics, for an unfiltered conversation about navigating the Canadian CPG and retail landscape.From her start handling national accounts for McDonald's and Starbucks at Zomato in Delhi to building relationships with independent grocers across Western Canada, Simran shares hard-earned wisdom about what it really takes to succeed in this business. Recorded on a marathon road trip, this episode dives into the realities of selling into retail: managing out-of-stocks honestly, building authentic store relationships, understanding that it's never about you—it's about helping stores serve their customers better, and why owning your mistakes is non-negotiable.Whether you're breaking into the industry, managing accounts, or just trying to understand how products make it onto shelves, this conversation delivers practical insights and real talk about the challenges and rewards of life in Canadian retail and CPG.You can find Simran here: https://www.linkedin.com/in/kaur-mansimran/In case you're interested in working with Jiva Organics: https://www.jivaorganics.ca/Thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/
Send us a textBuilding one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points?In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookï. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving different customers, channels, and price points.Their retail journey escalated when Coles Local called them out of the blue after a category manager's mum spotted their products in Melbourne cafes. They had no retail presence, no barcodes, and no retail ready packaging - but they said yes and figured it out.Today, their business spans foodservice (including Starbucks), Coles Local, independent retail, petrol & convenience, and direct-to-consumer.Listen today and learn:
Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a direct message with your personalized link - automatically turning engagement into revenue while you focus on creating? Here's the thing: most solopreneurs are trapped in manual social media management, responding to comments one by one and hoping someone will take action. Meanwhile, AI can analyze every interaction, craft authentic responses, and convert casual commenters into paying customers - all without you touching your phone. Imagine your social media working like a 24/7 sales assistant that never sleeps and never misses an opportunity. Today I'm excited to introduce Jeff Dwoskin, founder of Stampede Social and a fascinating example of how unconventional backgrounds create breakthrough solutions. Jeff spent years as a comedian understanding what makes audiences tick, and he's channeled that insight into building AI tools that don't just automate responses - they amplify authentic connections. He's helping creators transform their social engagement into consistent revenue streams, and he's here to show you exactly how AI can become your most valuable business partner. The AI Hat Podcast host Mike Allton asked Jeff Dwoskin about: ✨ AI Revenue Conversion: Transform every social media comment into a direct sales opportunity through intelligent automation that sends personalized links straight to interested prospects' DMs. ✨ Smart Engagement Scaling: Use AI analysis to identify your most valuable interactions and automate responses that maintain authenticity while freeing up hours of manual work daily. ✨ Data-Driven Growth Strategy: Leverage AI-powered competitive analysis and reporting to make informed decisions about content, timing, and audience targeting that actually move the revenue needle. Chapters: 00:00 Introduction to Engagement Strategies 01:14 The AI Hat Podcast Introduction 02:44 Challenges of Manual Social Media Management 03:29 Guest Introduction: Jeff Dwoskin of Stampede Social 04:18 From Comedy to AI: Jeff's Journey 04:35 The Art of Audience Engagement 09:57 Automating Social Media Interactions 11:13 The Problem with Link in Bio 15:01 Benefits of AI-Driven Engagement 16:15 Introducing Stampede Social 19:16 Balancing Automation with Authenticity 24:47 Leveraging AI for Content Creation 25:13 Using AI for Podcast Show Notes 27:47 Competitive Analysis with AI 31:14 Automated DM Systems and Engagement 34:33 AI-Powered Data Reporting 35:41 Effective Social Media Strategies 42:56 Future of AI in the Creator Economy 45:26 Conclusion and Final Thoughts Learn more about Jeff Dwoskin Connect with Jeff Dwoskin on LinkedIn Resources & Brands mentioned in this episode Stampede Social Jenn Herman Agorapulse Notion Otter.ai Magai Grab the free Scalability Audit and find your leaky buckets Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast Show Notes & Full Transcript: https://theaihat.com/solopreneurs-guide-to-ai-powered-social-media-automation/ Learn more about your ad choices. Visit megaphone.fm/adchoices
The Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws)
In this episode of the Pet Shop Girls Podcast, we sit down with Clayton Payne — the Pet Business Disruptor himself — to dig into the side of the industry that doesn't always get enough airtime: distribution. With nearly 20 years of experience, Clayton brings a no-fluff perspective on what it really takes for retailers, brands, and distributors to succeed together.We get real about the challenges smaller brands face getting on shelves, why understanding consumer mindsets is the starting line for success, and how retailers can sharpen their negotiation tactics without losing relationships. We also dive into evolving market trends (spoiler: cats are stealing the spotlight) and the importance of authenticity in every corner of this business.This conversation is loaded with practical advice — whether you're a retailer looking to gain an edge, a brand trying to break into distribution, or just curious about how the pet industry ecosystem really works.✨ Key TakeawaysUnderstanding consumer mindsets is non-negotiable for distribution success.Retailers shouldn't chase trends — they should lead them.Authenticity builds customer trust that lasts.Smaller brands face steep challenges with pricing and distribution access.Distributors must stress test pricing models for viability.Strong communication and relationship-building matter more than one-off deals.Brands need a clear marketing pipeline to get into — and stay in — distribution.Premium cat products are becoming a major growth category.Negotiation works best as a collaboration, not a battle.Healthy partnerships between retailers, brands, and distributors fuel mutual success.Connect with the Pet Shop Girls!Find us everywhere: https://linktr.ee/petshopgirlsConnect with Carly (House of Paws):https://www.instagram.com/houseofpawsboutiquehttps://www.tiktok.com/@houseofpawsboutiquehttps://www.facebook.com/houseofpawsboutiqueConnect with Sherry (Odyssey Pets):https://www.facebook.com/odysseypetshttps://www.instagram.com/odysseypetshttps://linktr.ee/odysseypetsdallasThe Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
321: I reached out to some of the most popular brands and asked them if they use maltodextrin in the coconut milk powder they use - and you'll be shocked at their response! Topics Discussed: → What maltodextrin is → How it's made and the sources → Why we should stay away from it → What maltodextrin does to the body → Brands that use maltodextrin in their coconut milk powders As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app. Sponsored By: → Seed | Go to https://seed.com/digest and use code 25digest for 25% off → BIOptimizers | Go to https://bioptimizers.com/digest and use code: DIGEST for 15% off. But if you are listening to this on the week from Nov 23 to Dec 3, you can get 25% off plus gifts with purchase on orders above $250. Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Nick discusses the unique design elements and storytelling aspects of various packaging designs. He highlights the importance of bold illustrations and effective branding in creating a memorable consumer experience.T-Shirt Link: Here
START FRIM YOUR GOAL NOT YOUR BUDGETHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO
I would NEVER hire a mentor who eats McDonalds for breakfast daily.Feminine energetics. Feminine sales. Feminine marketing. Embodiment. Personal brand building. Online Sales,Join Her Wild Signature: ($11)IG: _thelilyholmes - DM me poddy topic requests!Join FREE broadcast:https://t.me/+OOcH8tl8yygyOWE1