Podcasts about brands

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyone's been talking about China's hotel growth — but the real story right now might be happening in India. I caught up with Bruce Ford of Lodging Econometrics about how India has quietly become one of the world's fastest-growing hotel markets, and why nearly every major Western brand now has an expansion plan there. We break it all down on #NoVacancyNews, from the rise of soft brands and master franchise deals to how conversions and white-label management are fueling a development surge that's doubling the country's pipeline in just two years.

Get My Brand Masterlist https://drchristiangonzalez.com/best-brands-form-2/ Get Creatine Brand List https://drchristiangonzalez.com/creatine-pdf-request-form/ Episode Description Creatine is one of the most studied supplements in the world, yet most of what's on the shelves is garbage. Out of 34 creatine companies Dr. Christian Gonzalez investigated, only 5 made the cut. The rest? 22 companies ignored his questions entirely. 7 responded but failed to provide complete certificates of analysis. That means the majority of creatine on the market can't even prove it's safe. Creatine isn't just for bodybuilders. It powers your brain, protects your neurons under stress, fights age-related muscle loss, and emerging research shows it may even help with depression and neurodegenerative diseases. But without third-party testing, you're left guessing what's actually in the product; and your nervous system pays the price. In this episode, Dr. G exposes which brands refused transparency and reveals the only 5 creatine products worth your money in 2025: • Why are heavy metals, pesticides, and solvents hiding in creatine? • Which creatine companies provided full certificates of analysis? • What's the clinical sweet spot for dosing creatine safely? • How does creatine protect your brain, not just your muscles? Timestamps: 0:00 - Intro 1:05 - The Truth About Creatine: Not Just For Bodybuilders 2:36 - What We Asked Every Brand (Testing Requirements) 4:10 - Dr. G Approved: The Pause Life 4:49 - Creatine's Brain-Boosting Benefits Explained 5:37 - Dr. G Approved: Do Not Age 5:56 - Why Heavy Metals in Creatine Matter 6:54 - Dr. G Approved Brands 9:52 - Clinical Sweet Spot: Optimal Dosing Guide 10:22 - Final Verdict: Only 5 Out of 34 Brands Passed

In this episode, Donny explores the intersection of branding and politics, analyzing recent election outcomes and their implications for party identities. He discusses cultural trends in entertainment, corporate mergers, and lifestyle choices, while also touching on the ethical considerations surrounding pet cloning. The conversation highlights how branding influences perceptions in various sectors, from politics to personal lives. Takeaways: Recent elections show a shift in Democratic branding. Moderate candidates are overshadowed by more extreme figures. Corporate mergers often reflect individual CEO interests. Cultural trends influence consumer behavior and brand perception. Morning sex is linked to higher workplace productivity. The term 'six seven' reflects changing language trends. Cloning pets raises ethical questions about identity. Lifestyle choices are shifting towards dual-income, no kids. Public perception of brands can change rapidly based on events. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of personal branding and the necessity of becoming an embedded influencer in today's marketing environment. They explore the importance of having a unique point of view, the challenges of building a personal brand, and the strategies for creating engaging content across various platforms. The conversation emphasizes the need for authenticity and connection in branding, as well as actionable steps for listeners to develop their own personal brands effectively.Takeaways:Personal branding is essential in today's marketing landscape.Embedded influencers are more effective than traditional spokespeople.AI has made personal branding more accessible and manageable.Creating content is a necessary part of being a brand ambassador.A unique point of view is crucial for standing out.Character development is key in personal branding.Reluctance to be a public figure can be overcome with practice.Choosing the right content channels is vital for success.Engaging content formats can enhance audience connection.Brands should focus on building a community around their unique perspectives.Chapters:00:00 The Rise of Personal Branding05:56 The Necessity of Embedded Influencers12:02 Building Your Personal Brand18:06 Navigating Reluctance in Personal Branding24:06 The Three Pillars of Personal Branding29:53 Creating Content That Resonates35:56 Final Thoughts on Unique Points of ViewConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

In this episode, the host interviews Kelcey Lehrich, founder of 365 Holdings and co-founder of the HoldCo Conference. Kelcey shares her journey from traditional business to e-commerce, the growth of 365 Holdings, and the challenges of acquiring and integrating multiple brands. He discusses the purpose of the Holdco Conference for multi-business entrepreneurs, strategies for stable acquisitions, and the realities of shared services. The episode offers practical advice on self-awareness, focusing on key business levers, and learning from experience in scaling and managing holding companies.Chapters:Introduction to Kelcey Lehrich and Holdco Conference (00:00:00)Kelsey introduces himself and explains the origin and purpose of the Holdco Conference for multi-business entrepreneurs.Kelcey's Journey into E-commerce and 365 Holdings (00:02:22)Kelcey shares how he and his partner entered e-commerce, acquired their first businesses, and built 365 Holdings.365 Holdings' Structure and Focus (00:03:30)Discussion of 365 Holdings' current scale, vertical integration, and future focus on food, baby, and consumable brands.Growth Strategies: Product Launches and Acquisitions (00:04:28)Comparison of launching new products versus acquiring businesses, and the importance of consistent experimentation.What to Avoid When Acquiring Businesses (00:05:52)Kelcey outlines lessons learned and what to avoid when evaluating acquisition opportunities.365 Holdings' Core Strengths and Incremental Improvements (00:07:04)Exploration of the company's strengths, vertical integration, and focus on small, compounding operational improvements.The Reality of Shared Services in a Holdco (00:09:54)Kelcey discusses the challenges and realities of sharing services across multiple brands in a holding company.Three Actionable Takeaways for Entrepreneurs (00:11:44)Host summarizes three key lessons: self-awareness, vision and action, and learning through experience in M&A.Kelcey's Book Recommendation (00:14:03)Kelcey recommends "The Hard Thing About Hard Things" by Ben Horowitz for entrepreneurs managing growing teams.Favorite Productivity Tool (00:14:40)Kelcey shares Superhuman as his favorite email productivity tool.Influential Figures in E-commerce (00:15:25)Kelcey discusses the many people who have influenced him, mentioning Gary Vee, Roland Frazier, and others.How to Connect with Kelcey and Learn More (00:16:59)Kelcey provides ways to connect with him and learn more about Holdco Conference and 365 Holdings.Links and Mentions:Tools and ResourcesSuperhumanWebsitesHoldco Conference365 HoldingsBooksThe Hard Thing About Hard Things by Ben Horowitz on AmazonInfluential FiguresGary Vaynerchuk (Gary Vee)Roland FrasierTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Kelcey Lehrich. Welcome to the podcast, Kelcey.Kelcey 00:00:05  Thank you for having me. Great to be here.Josh 00:00:06  Kelcey I attended Holdco conference. You did a fantastic job. That was your first ever Holdco conference. Tell our guests a little bit more about this Holdco conference, because I think it's really unique. And you're kind of one of the first to kind of come up with this type of holding company conference.Kelcey 00:00:24  Yeah. So I appreciate your kind words and glad you could come. And we'll see you there next year. date's coming soon. so I have a friend in town named John Wilson. you can find him on the internet. He's pretty public. he and I met, and we both have, 50 to 100 employees, multiple tens of millions of revenue, and we have multiple businesses. And we knew a few other people that had similar circumstances. And there really was no event, no conference, no, kind of home base or hangout place for people like us.Kelcey 00:00:56  And one day I'm like, hey, like, why don't we go ahead and we'll host the party. and so John and I partnered on that project, and, from January, when it was kind of hatched with the tweet to July, it was a bit of a wild ride, but it was a lot of fun. We're really proud of the first year. And, yeah, it's meant to be the place that multi business entrepreneurs called the holding company, meet, learn, scale and grow. But the kind of niche there is that if you're in software and you're venture backed, there's a conference for you. If you are in real estate, there's a conference for you. If you are in insert any industry, sales, metal stamping, mobile home parks, whatever it is, there's a conference for you. If you're a Holdco entrepreneur, there really wasn't a place to call your own. And our vision for Holdco is to be kind of that home base for people like us.Josh 00:01:43  Yeah, I love that.Josh 00:01:44  I love what you guys have started there. And I think we'll dive into that a little bit in more detail later in this podcast. But Kelcey, you've got a vast experience in e-commerce. Obviously you have a holding company that has multiple brands. You've acquired multiple e-commerce brands, you've grown them, you've scaled them. So you have a wealth of knowledge. And for our listeners that have established businesses, they're looking to take things to the next level. I think they're going to be able to learn a lot from you. So why don't we rewind the tapes a little bit? Kelcey? And why don't you tell us a little bit about how you got into the e-commerce world to begin with, and then what led to the formation of 365 holdings?Kelcey 00:02:22  So six years ago, my partner and I, his name is Justin. I'm kind of the ideas guy, and he's kind of the executor. She's familiar with iOS. I've got the kind of visionary CEO role and he's kind of the integrator or CFO, and he and I have worked there for a long time.Kelcey 00:02:37  And prior to e-commerce, it was kind of like, the same idea. However, instead of ideas and strategy and like execution, it was like I was the sales guy and he was like the ops guy and all of our prior businesses, but we weren't online. We've never, never run ads, never shipped products. But we had sold a business for just enough money to make a down payment on an SBA loan. We had sold a business for $100,000, which was a lot of money. We did not hold any of it aside for taxes. We put all 100 grand down on the $900,000 loan to buy the million dollar first business. That was how we got started. 60 days later, we drained the checking account and maxed out the line of credit and bought another one. And thus begins the compounding. So, Yeah, six years ago. by by two that that, spring and summer, we had always had a vision of back to the old topic, wanting to run many businesses. We wanted to have diversity.Kelcey 00:03:30  I guess that's like, hey, what if you focused? What if you just did one thing? Could it be bigger? And my answer is like, I don't know, probably. But this is the business I want to have. I want to do many things. one of the things financially from a diversification perspective. two, I think it's fun. It's like what I want. So like, yes, this is what I'm doing. I'm sure it's like slightly less optimal than, I don't know. but six years have elapsed and today we've got 80 some employees. Six brands. we're in Akron, Ohio, and heavily vertically integrated. So we do in-house customer service, in-house ...

Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?We'd love to hear your thoughts - find us on social media and drop us a comment! Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Your Black Friday and Cyber Monday Playbook: How Apparel Brands Can Win Without Slashing Prices BFCM (Black Friday Cyber Monday) doesn't have to mean burning your margins or chasing discount chaos. This episode of The Business of Apparel gives you a smarter, more profitable path. Today, Rachel talks about creating a sustainable, profitable strategy for Black Friday and Cyber Monday. Whether you're stocked and ready or still catching up, this playbook is your essential guide, ranging from inventory planning to messaging, email workflows, gift guides, and post-sale engagement strategies. We also cover what to do if you're choosing not to participate in BFCM and how to own that narrative with integrity and positivity. This isn't about doing what everyone else is doing. It's about doing what works for your brand. In this episode, you'll hear: - BFCM logistics & inventory planning - Alternatives to deep discounting - Crafting intentional messaging & policies - Email marketing and automation ideas - Gift guides, style guides, and bundling - Planning now for next year's success - Navigating BFCM if you opt out   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

L'Oréal's Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, tells Barbara and Americus how her company is redefining fine jewelry with lab-grown diamonds and a bold, self-expressive approach. Hosted on Acast. See acast.com/privacy for more information.

Espresso is proudly powered by our sponsor, Unleashed!  1. Wait…what is Unleashed? Unleashed is inventory management software – but not the boring kind. It doesn't just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.  2. Why foodie founders love it Unleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what's selling, and how your cash flow's looking (because yes, cash is still king).  3. Trusted by the best in FMCG From Candy Kittens and Tiny Rebel to TRIP, Tarquin's Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they're using it, you know it's the real deal.  4. Fancy a chat? Book a quick call with the Unleashed team here  https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry  5. Try it for less Get 50% off your first 3 months if you choose to subscribe. You'll wonder how you ever managed without it  https://www.unleashedsoftware.com/ ************************ Audio Snippet I also had a thought around the sponsor mention on the audio – just a small script update that could make it feel even more natural and seamless. If you're up for it, it'd just be a quick re-record on your end and apply to future episodes.  "Unleashed inventory management software are giving you the first 3 months of your subscription at 50% off. They're supply chain gurus with inventory management that links up with your eCom, accounting, and CRM. At Islands, it's helped us cut admin in half and given us real clarity on margins by keeping us on top of stock. And it's not just us. Brands like Candy Kittens, Tarquin's Gin, Minor Figures, and TRIP all use Unleashed, and I reckon you should too. So, head on over to unleashedsoftware.com to grab your 3 months half price and see what all the fuss is about.  Espresso is proudly powered by our sponsor, Unleashed!

Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters. • Zara's campaign featuring mannequins with missing limbs was filmed before the Israel-Palestine conflict but released during war coverage, resulting in widespread criticism• Negative sentiment towards Zara surged from 13% to 76.4% following the incident• Nike initially refused to sell Mary Earps' England goalkeeper kit despite her popularity• After public outcry and a petition with 150,000 signatures, Nike reversed course and the kit sold out immediately• Bud Light's partnership with transgender influencer Dylan Mulvaney faced transphobic backlash• The company's vague response failed to support Mulvaney, alienating both conservative customers and the LGBTQ+ community• Bud Light suffered a 15% drop in revenue and lost its position as America's top-selling beer Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand's growth.

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp.

Leanne Levine, Local Digital Lead at Sauce Advertising told Clarenc Ford about how AI search is redefining how brands are found and how Generative Engine Optimisation (GEO) is the future. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Would you give your eight year old a smartphone?Should children be banned from social media?How much screen time is too much?As parents in a digital world, we ask ourselves these questions all the time, and there never seems to be a right answer. But in today's episode I am joined by Justine Roberts CBE, the founder of Mumsnet, to discuss these very issues.Justine shares her insights on the relationship between children and tech, what Mumsnet are doing it about it, and she makes a very exciting announcement - you heard it here first, and you do not want to miss this!So pour yourself a cuppa, find a comfy seat, and enjoy the conversation…More About Justine & Mumsnet:Mumsnet: https://www.mumsnet.com/ Rage Against the Screen: https://www.mumsnet.com/news/rage-against-the-screen The Other phone: https://www.mumsnet.com/articles/the-other-phone Highlights from this episode:02:07 - Mums don't get training06:07 - The taboo of weight loss drugs10:38 - Are parenting experts part of the problem?14:18 - Rage Against the Screen19:56 - AI's impact on the brain22:35 - The addictive algorithms of social media26:21 - The Other phone30:54 - More parents are taking their kids' phone away

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Spaghetti on the Wall, we're joined by Whitney Lee, founder and principal of True Story Public Relations, an award-winning agency elevating brands in hospitality, travel, and tourism. Whitney shares her journey from Hilton's marketing powerhouse to building her own global PR firm—and how storytelling can turn brands into legacies.Connect with Whitney Lee:

In this hybrid episode of Marketing Madman and Legacy of Luxury, Nick Constantino sits down with Shelby Wright of Georgia Bulldog Sports Marketing to explore how sports have evolved into luxury experiences—and how sponsorships have transformed from simple signage into immersive brand partnerships. From tailgates to naming rights, they unpack the strategy, psychology, and economics behind modern sports marketing.✅ Key Takeaways• Sports experiences now mirror luxury hospitality: turnkey tailgates, premium seating, curated fan journeys.• Sponsorships have shifted from “spots and dots” to storytelling and experiential marketing.• Success in sponsorships requires clear KPIs, flexibility, and ongoing communication.• Authenticity is the new currency—fans and consumers crave real connection.• Women in sports marketing bring unique strengths: listening, curiosity, and low ego.• Brands must define their goals, audience, and activation strategy before entering sponsorships.#LegacyOfLuxury #MarketingMadman #GeorgiaBulldogs #SportsMarketing #LuxuryExperience #SponsorshipStrategy #CollegeFootball #BrandPartnerships #ExperientialMarketing #WomenInSports

Unlock how AI can quietly build your authority—and your pipeline—while you sleep. Michael sits down with AI strategist Tiffany Marroquín to break down the shift from traditional SEO to AEO (AI Engine Optimization) so you can start showing up as the trusted answer when clients ask tools like ChatGPT, Gemini, and Perplexity for the best luxury agents. You'll hear practical moves you can implement this week: tighten and unify your bios across platforms, build an AEO-friendly content hub with data-backed guides, structure your reviews and pages with schema, post FAQs that mirror real client questions, and leverage LinkedIn, YouTube transcripts, Reddit, and Quora for high-trust signals. Tiffany also shares a rapid workflow—record a 3–5 minute weekly voice memo and spin it into blogs, emails, shorts, and captions—plus how custom GPTs and agent-style automations can research competitors and keep you consistently visible. Want to raise your average sale price and dominate high-end listings? Join the in-person LUXE Designation training on November 19 (bonus mansion tour!). Details and savings at LuxuryDesignation.com/Chicago.

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.Topics discussed in this episode:  Why a major disruption is coming to Google search.What agentic commerce is and how it changes how we buy.Why the old e-commerce SEO playbook no longer works.How AI fan-out search runs hundreds of searches from one query.Why brands must now optimize for context instead of human clicks.How smaller brands can use this shift to outrun bigger competitors.What's changing about paid search ads in the age of AI.Links & Resources Website: https://www.wilgot.ai/LinkedIn: https://www.linkedin.com/in/erikwikander/Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In the protein bars market, the rarity of what BUILT Brands hopes to achieve shouldn't be overlooked, but that doesn't mean it won't have ample exit optionality. So, a few weeks ago…citing those elusive “sources familiar with the matter,” BUILT Brands (maker of BUILT bars) reportedly hired an investment brand to explore an exit that could potentially value the protein bar producer at more than $1 billion. And I'm making such a big fuss about that financial echelon mainly because (even with plenty of “upper middle market” deals recently) there have only been two verifiable examples of billion-dollar exit events since the creation of the modern protein bar category about three decades ago. The first was Simply Good Foods acquiring Quest Nutrition for $1 billion in August 2019. Then, about five years after that M&A activity…an international private equity firm became the lead investor in Vitamin Well Group (maker of Barebells) that valued it at around $3.3 billion. But from my understanding, the product origin story began as basically an unsuccessful “garage type hobby business” until CEO Nick Greer was made aware of it through friends and invested (partnered) with BUILT Brands sometime in 2018. Then, after a few years of growth…Nick Greer bought out his business partner, which I assume coincided with a collection of key business events in 2020. These included relocating headquarters (and opening a new production facility), returning to its original proprietary bar formulation, developing its new “puff” bar concept, and announcing USANA Health Sciences made a minority investment in BUILT Brands. However, like any great “math word problem,” only some details truly provide value in determining the correct route before solving our billion-dollar question! Though, maybe most impactful to BUILT Brands (especially if also observing contagion effects) revolves around the nuanced strategic shift sparked by its “puff” bar line extension. Leaning into the famous derogatory categorical statement, that protein bars are basically just “candy bars with added protein,” BUILT Brands created a comparable (but guilt-free) confectionery (candy-like) consumption experience. And consumers have fallen in love with the BUILT Puff Bars combination of its nutritional profile, unique marshmallowy texture, and wide variety of popular dessert-like flavors. Equally, since protein bars are mostly a contract manufacturing “follow the leader” dominated category with a “sea of sameness” market composition…BUILT Brands not fearing form factor uniqueness (complexity) proved to be an important decision. Moreover, by possessing its own manufacturing facility…BUILT Brands retained defensibility from the production process of that (commercially popular) differentiated product. And these strategic decisions will prove significantly valuable towards the quest for a billion-dollar exit, as interested suitors in BUILT Brands (especially certain parties) should fully understand these are non-negotiable when deriving any kind of long-term competitive advantage across the “protein snacking” space. So then, do I honestly think BUILT Brands will be acquired for a billion dollars (or more)? Based on insights trusted parties have shared with me regarding the financial statements, the M&A transaction value for BUILT Brands will most likely land somewhere materially above the $1 billion paid for Quest Nutrition and below the $3.3 billion implied valuation for Vitamin Well Group.

In this episode, we sit down with Micah Anderson, CEO of LEEF Brands (CSE: LEEF | OTCQB: LEEEF), to break down the company's Q3 2025 financial results and what's driving its turnaround story.LEEF delivered a standout quarter with revenue up 24% year-over-year to $8.4M, gross margins doubling to 45%, and the company generating positive adjusted EBITDA and free cash flow for the first time. We discuss the key drivers behind that performance — from the first successful harvests at Salisbury Canyon Ranch in California to the rapid launch of LEEF's extraction lab in New York.Topics we cover:• The execution behind Salisbury Canyon Ranch and New York — LEEF's two 2025 strategic goals — and how they are reshaping cost structure and margins.• The operational levers behind a 23-point margin expansion: how much came from vertical integration vs. new market mix.• How LEEF is maintaining cost discipline with operating expenses down 12% YoY while growing topline performance.• The company's approach to managing 280E taxes and its stance on accruing vs. paying UTP.• Why LEEF added Bitcoin to its corporate treasury, and how Micah views Bitcoin allocation versus other growth investments like expansion or scaling SCR.• Plans for the next phase: expanding cultivation at Salisbury Canyon Ranch to 187 acres, scaling production in New York, and evaluating new state entries every 12–24 months.After Micah joins, we broaden the discussion with a look at the Q3 earnings season across cannabis, including Verano and Jushi. We dig into trends like margin compression, limited catalysts until 2026+ in key states, and how efficiency and vertical integration are separating strong operators from those treading water.A grounded, data-driven discussion on execution, cost control, and strategy in a tough market — plus a look at where real growth may come next.

How many MM+M Podcast listeners are currently growing mustaches?This is our first episode of November, also known as Movember, the annual monthlong event raising awareness of men's health.The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step forward and support the cause.On this week's episode, managing editor Jack O'Brien speaks with BBD Perfect Storm Health managing partner Nick Dutnall about how brands need to step up their efforts around men's health – not only during Movember but throughout the rest of the year.Plus, we have a few live hits from the 2025 MM+M Media Summit.Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Animoca Brands Corporation Ltd CEO of Investments Robby Yung talked with Proactive's Stephen Gunnion about the company's proposed reverse merger with Currenc Group Inc. (Nasdaq:CURR), which would lead to a listing on the Nasdaq. Yung explained the strategic reasoning behind the move, citing improving regulatory clarity in the United States as a major factor. “We see a huge opportunity to lean into that regulatory clarity and pursue a listing in the US,” he said, referencing developments like the Genius Act and clearer frameworks around stablecoins and tokenisation. Animoca shareholders are expected to own around 95% of the combined company post-merger, and Yung noted this may unlock value for long-standing investors. He highlighted that US capital markets are deeper and more liquid, offering stronger access to capital compared to Australia. Yung also spoke about Animoca's large digital asset portfolio and its focus on real world asset (RWA) tokenisation. He mentioned joint ventures such as Nuva on the Providence blockchain and projects tied to home equity loans in the US, as well as partnerships with entities like Standard Chartered. In addition, Yung highlighted upcoming growth areas including AI and Web3 gaming. He said, “Web3 is really the way to unlock some of that value,” referring to a potential resurgence in gaming tokenisation. Visit Proactive's YouTube channel for more company insights. Don't forget to like this video, subscribe, and enable notifications for future updates. #AnimocaBrands #RobbyYung #DigitalAssets #Web3Gaming #RWATokenization #AI #NasdaqListing #Cryptocurrency #Stablecoins #USCapitalMarkets #CryptoInvesting #Blockchain #ProactiveInvestors #ReverseMerger #Altcoins

Premiumisation is one of those words you hear everywhere now — in management interviews, on earnings calls, and investor presentations. But behind the jargon lies something far more human: the quiet evolution of Indian aspiration. In this conversation with Ishmohit and Siddhant from SOIC , we unpack what's really happening beneath the surface. From hatchbacks turning into SUVs, and plain curd becoming Greek yogurt, to families trading budget hotels for four-star stays — the pattern isn't just about spending more. It's about a mindset shift: from necessity to comfort, from function to feeling. We explore how confidence is driving this change. When people feel wealthier, not just in income but in outlook, they begin to demand better design, better experiences, better quality. It's the wealth effect meeting a cultural moment. But there's also a twist. Alongside this wave of premiumisation, a quiet countertrend is taking shape — what you might call smart value. Brands like Zudio or products like lab-grown diamonds are challenging old hierarchies of price and prestige. Both trends come from the same place — aspiration, expressed differently. One climbs the ladder; the other redraws it. And for investors and business builders, that duality might just be the most interesting part of India's consumption story. We hope you enjoy this conversation :) If you prefer to read, check it out here: https://open.substack.com/pub/thedailybriefing/p/the-rise-of-premiumisation-ft-soic You can also watch this in the video format here: https://youtu.be/omi9_zfF1sA

Psycholoog Milou Brand begon in de coronatijd samen met Pim Verlaan de podcast Jong beleggen. Sindsdien groeide ze van beleggingsnewbie uit tot iemand met een scherpzinnige en nuchtere kijk op geld opzijzetten voor later. Ze schrijft inmiddels ook even amusante als interessante column voor Het Financieele Dagblad. Hebben we nou een finfluencer aan tafel?!

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über das vielleicht größte, aber oft übersehene Hindernis für Wachstum im E-Commerce: du selbst. Ich zeige dir, welche Denk- und Entscheidungsfehler dich auf dem Weg zum nächsten Umsatzlevel ausbremsen – und wie du es schaffst, dein Unternehmen aus der Gründerfalle zu führen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠ → ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard)⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY

Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today's guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he's helping modern brands move beyond the screen and back into the streets.  After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he's helping B2B and DTC companies rethink how and where they show up–online and off. How Founders Can Use Physical Ads to Build a Stronger Brand If you're relying on performance digital marketing alone, you're leaving brand equity on the table. Greg explains why founders at high-growth companies are turning to old-school channels—such as billboards and in-store signage—to cut through the digital noise and stay top of mind.  Why Out-of-Home Advertising is Easier Than You Think Greg shares how platforms like OneScreen are making it easier than ever to plan, buy, and measure out-of-home campaigns with real data–think billboards, bus stops, airport signage, and even wrapped cars.  You'll learn how B2B teams are using out-of-home advertising to reach niche audiences by location and profession, and track web lift just like digital marketing. Some of their campaigns are driving over 130% increases in website activity—and you'll hear exactly how. This episode is packed with practical ideas on how to blend real-world and online campaigns, as well as why investing in your brand today makes conversions easier, cheaper, and faster tomorrow. Enjoy this episode with Greg Wise… Soundbytes 39:47 - 40:07 "Doing out of home can increase web lift conversions by 134%...For B2B companies. …For DTC companies was well over 200%." 44:10 - 44:39 "The performance marketer might generally think about it as someone who's focused on the bottom of a funnel, the people that are ready to buy, the people that are ready to convert. But that's potentially 5%. It's the 95-5 rule. 95% of your target audience and your target customer base are not in the market to buy right now, and for years, we've ignored those people. The way you go after those people is through brand work." 33:49 - 34:02 "We need that physical location, to show up in the real world, in the places where our customers are, so they can see and touch and feel, try on, experience, and then we don't care if they buy it in the store or if they buy it online." Quotes "How are you communicating brand in a way that can be memorable and stand out?" "The problem is that people don't really know how to do it right if they've never done it before." Links mentioned in this episode: From Our Guest Website: https://www.onescreen.ai/  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

Send us a textMark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.

Our software helps ecommerce brands build workflows that get them found in LLMsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands focus on what works in November. Smart brands plan for what happens in January. In Part 2 of our Black Friday Growth Series, Jim Huffman shares the strategic lens every DTC operator should adopt before running another BFCM campaign.Following up on the tactical BFCM episode, Jim goes deeper — exploring the downstream effects of your Q4 strategy and how to win long-term. He covers what separates high-ROI brands from revenue-chasers, how to evaluate customer acquisition quality during peak season, and how to balance margin, brand, and lifetime value when everyone else is just trying to “make noise.” This isn't about bigger discounts. It's about smarter growth.TOPICS DISCUSSED IN TODAY'S EPISODEThe biggest mistake brands make during BFCMHow to set Q4 goals that don't backfire in Q1Why who you acquire in Q4 matters more than how manyOffers that build loyalty vs offers that attract deal-chasersHow to use BFCM for email growth and long-term leverageThe mindset shift that separates pro operators from seasonal brandsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Shopify Growth School Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

When chaos hits, most people panic. High performers pause. Mike Walker breaks down the art of regaining control through simplicity — zooming out, managing your mental battery, and mastering the daily reset that keeps you in the game longer.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/See our Portfolio of Brands https://welchequities.com/OVERVIEW: (01:15) Navigating Entrepreneurial Challenges(02:21) The Importance of Mindset(05:24) Understanding Cycles and Seasons(08:06) Winning the Day(14:11) Conclusion and Final Thoughts

In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.TakeawaysRetention marketing is crucial for online sellers.Automated messages significantly increase email order rates.Combining multiple communication channels enhances customer engagement.AI tools are transforming how marketers operate.E-commerce is expected to continue growing significantly.Automated flows should be utilized for every customer journey touchpoint.Marketers need to adapt to the changing landscape of AI.Human creativity remains essential in a world of automation.Brands must maintain their unique voice to stand out.Omnisend offers presets to help businesses automate effectively.Chapters00:00 Introduction to Omnisend and Rytis Lauris02:39 The Journey of Omnisend05:16 Omnichannel Marketing Strategies08:01 The Power of Automation in Marketing10:51 AI's Role in Marketing Tools13:41 The Future of E-commerce and AI16:11 The Human Element in Marketing18:46 Closing Thoughts and Shameless Plug

Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT'S ANU. We get a crash course in trend forecasting methodology, and then move on to who killed cool, the collapse of the irony/sincerity cycle, why people are trying to escape being seen by brands, Anu's new theory on “trend bipolarity,” why we need to return to the basics of brand strategy, Anthony Bourdain, shareholder value, the Grimace shake, Peter Thiel, and more. Hosted on Acast. See acast.com/privacy for more information.

Julián Coca, gestor del fondo Alinea Global analiza los protagonistas de la sesión: Palantir, Pfizer, Norwegian Cruise y Yum! Brands.

Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy Taylor and Vaniele Casimir discuss best practice for employee engagement.

Every founder dreams of breaking the rules. Few do it with such quiet confidence as Oliver Dixon, the co-founder of better-for-you soda brand Something & Nothing. In this episode, Olly tells the story of how a creative experiment in a London bar became a category-disrupting soda brand now expanding rapidly across the U.S. He explains how his design sensibility and refusal to compromise on flavor helped shape a brand that feels both modern and timeless.  Something & Nothing's complex, mid-calorie sodas are inspired by travel and crafted with natural juices, not sweeteners. The brand's growth has been driven by thoughtful distribution in cafes, hotels, and cultural spaces. Earlier this year, Something & Nothing entered 260 Whole Foods stores in the U.S. From surviving early missteps (like an ambitious, but ill-fated alcohol launch) to building credibility through selective distribution and cultural partnerships, Olly shares how discipline, taste, and integrity can scale just as powerfully as hype. Show notes: 0:25: Interview: Oliver Dixon, Co-Founder, Something & Nothing – Olly shares how his background in culture, design, and hospitality shaped the brand's identity, and how the sodas were created to fill a gap in the market for flavorful, adult non-alcoholic beverages. He explains the origins of the name "Something & Nothing," and inspiration for soda flavors. Olly talks about the impact of intentional and focused distribution in foodservice retailers and discusses the company's expansion into the U.S.,  emphasizing that organic word-of-mouth and placement in trusted venues are their strongest marketing tools. He also reflects on lessons learned from a failed foray into alcoholic spritzes, and why the company prioritizes flavor, authenticity, and long-term brand value over functional ingredients and trends. Olly highlights the brand's "Not Pop" campaign, launched in Chicago, and why maintaining a deliberate, design-led approach is key to its potential as a global brand. Brands in this episode: Something & Nothing, Fanta, Poppi, Olipop

--Host: Marcos LuisGuest: Maurice Harmon – Beat Maker, Sound Engineer, CEO of ShadeStar Nation Enterprises***In this electrifying episode, Marcos Luis sits down with Maurice Harmon—a sonic architect whose beats pulse with emotion, and whose vision for ShadeStar Nation is reshaping the future of artist development.From crafting soundscapes that move culture to building a business that empowers creators, Maurice opens up about the grind, the growth, and the grit it takes to lead both in the studio and the boardroom. This is more than music—it's legacy work.

Why the black sheep of the family wins Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

Jeannette meets the incredible Wendy Wu, who shares her remarkable journey from starting her travel business by accident to becoming a leading figure in the travel industry.  Wendy discusses the evolution of Wendy Wu Tours, emphasising the importance of repeat customers and immersive travel experiences. Wendy also reflects on her growth as a leader, the significance of team dynamics, and the impact of COVID-19 on her business, highlighting the importance of cultural understanding and personal well-being in navigating the challenges of entrepreneurship  You'll hear about: The significance of repeat customers in building a successful travel business. Why Wendy's tours focus on immersive experiences, including cultural education. Why COVID-19 forced Wendy Wu Tours to innovate and expand into new markets. How leadership growth involves learning to trust and empower your team. Why meditation and self-care are crucial for maintaining well-being as a leader. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

We're told to focus on client experience, but the world's top brands are focusing on client psychology.In this elevated and thought provoking episode, our host ABIC CEO, Stef Milla sits down with Emma Winen and Chloe Wilson from Shortcuts Australia to explore a radical shift: what if your software isn't just a tool, it's part of your brand?In an era where luxury is redefined by ease, intelligence, and emotional resonance, the most successful clinics aren't run like clinics at all, they're run like consumer brands.You'll uncover how behavioural science, neuro-marketing, and intuitive technology are reshaping the client journey, and how your tech stack is silently influencing trust, prestige, loyalty, and even perceived clinical outcomes.Expect insights, science-backed strategy, and disruptive thinking that will leave you questioning everything from your online booking system to your post-treatment follow-up.If you're ready to shift from being a service provider to becoming an unforgettable brand, this is the episode for you.This episode is brought to you by Shortcuts AustraliaThe ABIC Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify, and leave a review if you're feeling especially generous and please follow us @aestheticbeautycouncil

Never before have we been presented with the prospect of redesigning business at scale to create a more sustainable future for our planet and the people who inhabit it. As we pass the midpoint of the Sustainable Development Goals (2015–2030), the world has changed. There is not only more progress and policy but also more disagreement on the way forward. The bottom line is that the shared goals developed in 2015 will not be met, global warming will likely exceed targets, and the collective challenge will be left to a new generation. Leading the Sustainable Organization: The Quest for Ethical Brands and a Culture of Sustainable Innovation (Anthem Press, 2025) is organized as a series of business challenges and key questions that enable a transition from making legacy companies more carbon and waste efficient, to operating in fundamentally new ways. The vast majority of the new infrastructure the world will need by 2050 still needs to be built. Those challenges will not be solved by legacy companies working to protect their market position in the face of a changing world. The book offers a chapter-by-chapter guide to enable new leaders to turn challenges into opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.In the third episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand's ability to command a premium.From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.True pricing power doesn't come from spreadsheets—it comes from the trust and love consumers place in your brand.---Download this week's worksheet: Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The hosts break down Recess' $30 million raise, pound shots of olive oil, and wonder if Ben Stiller's nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.  Show notes: 0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben's Beer. – The show opens with a sampling of Kosterina's new high-phenolic extra virgin olive oil shot, which has a spicier kick that some of the hosts realize. Ray reminds listeners that Oct. 31 is the deadline to submit nominations for BevNET, NOSH, and Brewbound's Best of 2025 Awards and is also the last day to submit applications for the upcoming edition of the New Beverage Showdown. The conversation turns to Recess' $30 million Series B funding round, and how the brand has successfully evolved from CBD-based drinks into a broader mood and relaxation brand. They highlight Burn Rate, a unique brand of hot sauces in which each bottle is wrapped in a real $100 bill. They discuss how the project doubles as a marketing stunt and a commentary on startup spending culture. They also feature Ginger Bee Tea, a honey-ginger blend inspired by a traditional Korean tea remedy, and sample Stiller's Soda, a new brand launched by actor and filmmaker Ben Stiller. White they praise the familiar, nostalgic taste of Stiller's Soda, they question whether the founder's celebrity backing will help it stand out in a competitive market. Melissa introduces Magic Spoon's new protein treats and Jacqui shares Alkaline Coffee Company, a new low-acid, mineral-treated cold brew, before Ray invites listeners to send in new product samples for tasting and to leave a five-star review on Apple Podcasts for a chance to receive a free Taste Radio T-shirt. Brands in this episode: Kosterina, Health-Ade, Liquid Death, Recoup, Poppi, Bai, Recess, C4, Trip, Taika, Burn Rate, Onima Pantry, Ginger Bee Tea, Dr. Brown, Stiller's Soda, Magic Spoon, Mezcla, Alkaline Coffee Co., High Tail, Wynk

Following the release of his work, The War of the Worlds Did Not Take Place, Nick Susi joins the pod to unravel the real War of the Worlds myth: not alien panic, but a battle between newspapers and radio that manufactured mass hysteria. Phillip, Brian, and Nick explore how narrative form shapes collective memory, why brands weaponize conflict for attention, and what happens when everything becomes participatory fan fiction.Behind the Curtain of Inherited MythKey takeaways:Structured narratives outlast formless truth in collective memory.Brands now weaponize conflict and controversy for attention economics.Everything is becoming participatory, co-created, and infinite fan fiction."The War of the Worlds is not actually a war between humans and aliens. It's really this war between mediums." — Nick Susi"We've entered the phase of the attention economy where the game is attention at any and all costs." — Nick Susi"People don't want to share the thing. They want to share their experience of the thing." — W. David Marx (referenced)"Awareness does not decrease manipulation necessarily." –– Brian"We've become much more aware of the act of storytelling as a culture, like we see the artifice of storytelling and we appreciate the act of it itself." –– PhillipIn-Show Mentions:The War of the Worlds performance piece and publication by Nick SusiOrder The War of the Worlds Did Not Take Place on MetalabelBlank Space by W. David MarxInsiders #196: Time After Time by Brian LangeAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Get your personalized AI Growth Cheatsheet here. Check out a great highlight from Jon's chat with Gregg Majewski, CEO of Craveworthy Brands, and former CEO of Jimmy John's.This clip is from episode 125, originally aired in April 2024. You can find the original episode at this link, or on your favourite streaming platform.___Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.Get a free Marketing ROI Checkup with JD's team here.Grow your business with JD's marketing agency Influicity here.Learn how to drive revenue with social media with the 15-day challenge here.Download JD's free business playbooks here.Get JD's bestselling book, Marketing Superpowers here. Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.

In this episode, Donny discusses various brands and their current standings, touching on political issues, youth perspectives on violence and free speech, the impact of AI on employment, and cultural reflections in Hollywood and music. The conversation also highlights alarming trends in literacy rates among American students and concludes with seasonal trends in pumpkin styling. Takeaways: The government shutdown reflects poorly on both parties. Younger Americans show surprising apathy towards political violence. AI is reshaping the job market, leading to layoffs. Hollywood is seeing a decline in female directors. Divorced dad rock is a rising music trend. Literacy rates among American students are declining. Bill Gates advocates for a shift in climate change focus. Pumpkin stylists are capitalizing on seasonal trends. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think bottled water is “healthy,” but new data reveals it's often loaded with PFAS (forever chemicals), microplastics, and estrogen-mimicking toxins that wreck your hormones, slow fat loss, and damage your metabolism. In this episode, Ben Azadi breaks down: