Podcasts about brands

In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.

333: What's really hiding in your protein powder, and is it actually helping your gut or making things worse? In this episode I share what I found while digging into popular brands and their ingredient lists, from unlisted additives to sweeteners and fibers that may be triggering bloating and IBS symptoms. I talk through my research, why transparency matters to me, and how I approach choosing protein powders that actually support my digestion. → Bethany's Pantry | Go to https://bethanyspantry.com/ and use code PODCAST10 for $10 anything! Topics Discussed: → Ingredients in protein powders → Side effects of these ingredients → Which brands contain these ingredients → Better options As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app.  Sponsored By:  → Manukora | Head to https://manukora.com/DIGEST to get $70 off the Starter Kit → Kasandrinos | Go to https://www.kasandrinos.com/digest and use code DIGEST for 25% off → Bethany's Pantry | Go to https://bethanyspantry.com/ and use code PODCAST10 for $10 anything! Further Listening:  → “Clear Protein In A Can,” Payment Plans For Pizza, + Milk That Stays Good For A Year?! | James Li Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book  → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy New Year, podfam! In this week's “State of the Union” episode, we dissect the beauty trends, ideas and brands we predict will dominate in the year ahead. Then, with news of a Buffy The Vampire reboot, stay tuned for a catch up with Sarah Michelle Gellar about 90s nostalgia, budget skincare and how she stays kick-butt ready.In this episode, you'll hear: Pajamas? Picture frames? Evening bags? Why beauty brands are all-in on stylish extras in 2026 – and where the expansion trend may come out thin.Meet “Patsumers” – the powerful group of beauty influencers said to dictate skincare purchases nextHow K-Beauty “ear seeding” spa treatments are making a DIY face-snatching debut in North AmericaOlympic-sized moves: why beauty-meets-sports is finally hitting the mainstream. Sarah Michelle Gellar's 2.0! The original Vampire Slayer talks to us about her latest role as an Olay ambassador, fave fragrances borrowed from her daughter, best (and worst!) 90s beauty moments and… is there a Buffy reboot in the works?! For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here. Subscribe to our YouTube Channel to watch our episodes! Related episodes like this:

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Story of a Brand Show, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Greg Horn, President and CEO, Specialty Nutrition Consulting, Inc., and Managing Director and Partner, William Hood and Company for a deep, historical, and forward-looking conversation about the evolution of the health and wellness industry.  Greg is widely regarded as one of the original architects of science-based nutrition, having shaped the category long before functional nutrition, clinical validation, and health data became mainstream. Throughout the conversation, Rose guides listeners through the pivotal moments that built today's wellness ecosystem—from early regulatory frameworks and professionalization of supplements to the rise of functional foods, investment networks, and wearable health data.   Greg offers a rare, behind-the-scenes perspective on what separates real innovation from marketing noise, and why proof, efficacy, and ecosystem-building remain the true drivers of long-term success in this category.   Key topics explored in this episode include: * The regulatory breakthroughs of the 1990s that enabled trust, transparency, and growth in science-based nutrition * Why clinical proof, bioavailability, and real-world efficacy have always mattered more than hype * The early emergence of functional foods and beverages—and what made true category breakthroughs stand out * How industry institutions like Nutrition Business Journal and Nutrition Capital Network helped professionalize the space and connect founders with capital and expertise * What lies ahead for health and wellness innovation, including wearable data, ingredient technology, and the realities founders face when scaling physical products This episode offers invaluable context for founders, operators, and investors navigating today's increasingly sophisticated wellness landscape.  Join us in listening to the episode to gain clarity on where the industry has been, where it's going, and what it truly takes to build credible, lasting brands rooted in science and trust. For more on Greg Horn visit: https://greghorn.com/ For more on Specialty Nutrition Consulting, Inc., visit: https://specialtynutrition.com/ For more on William Hood & Company, visit: https://www.williamhoodandcompany.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

Strong execution is what separates momentum from noise and Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) continues to build on the progress achieved in 2025. In this interview, President & CEO Gord Davey shares how the company is translating product innovation, disciplined cost control, and channel expansion into real market performance.The discussion covers how Dream Water® and LivRelief™ are impacting everyday lives, why new product formats and international expansion matter, and how the company continues to deliver positive EBITDA while reinvesting in growth. Furthermore, the CEO offers a look at what investors should be watching as the company moves into 2026.Learn more about Delivra Health Brands: https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/uxY95lHlApEAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia

Danielle McWaters is the creative force behind Designsake Studio and co-founder of Sardine Eyewear, building brands with intention, strategy, and joy. In this episode, she joins Kara to share how she's creating meaningful, lasting brands while navigating the challenges of launching product-based businesses. They dive into brand positioning, strategy, customer experience, and how to grow sustainably without losing integrity. Danielle also explores personal evolution, reconnecting with your creativity, and embracing whimsy in life and work. If you're building a brand, craving more creativity, or leading with purpose, this episode is packed with inspiration. Chapters: 00:00 Introduction to Danielle McWaters and Her Ventures 03:12 Career Path and the Launch of Designsake Studio 05:59 Transitioning to Eyewear: The Birth of Sardin 08:52 The Importance of Positioning in Branding 12:07 The Role of Strategy in Business Success 14:59 Navigating Brand Identity and Consumer Connection 18:01 The Challenge of Balancing Sales and Strategy 21:03 The Essence of Brand Purpose and Integrity 23:55 The Need for Whimsy and Individuality in Fashion 26:53 Embracing Change and Self-Expression 29:43 Reflecting on Childhood Imagination and Creativity 31:28 Embracing Whimsy and Authenticity in Style 33:13 Reflecting on Personal Growth and Identity 36:38 The Importance of Internal Validation 39:49 Choosing Agency and Direction in Life 41:34 Building a Purpose-Driven Business 47:01 Navigating Product Development and Sustainability 54:50 Rapid Fire Reflections and Personal Insights he Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Your Guess is as Good as Mine

The difference between those who scale and those who stall isn't talent. It's the willingness to act when every instinct says quit. In the Season 6 finale of The Game Changing Attorney Podcast, Michael Mogill revisits the most powerful conversations from 2025. From David Kolbe's insights on understanding your instinctive strengths to James Amaro's blueprint for building accountability culture, James Lawrence's discipline in mastering discomfort, Verne Harnish's framework for scaling past plateaus, and Kat Cole's philosophy of relentless self-improvement, this episode distills the season's most actionable wisdom into one comprehensive guide for growth. Here's what you'll learn: Why understanding your conative strengths can prevent years of burnout and misalignment in your career and your team How deliberate discomfort and daily disciplines train your mind to refuse quitting when adversity hits What it takes to build an accountability culture that drives KPIs without sacrificing team morale or losing top talent The leaders who dominate 2026 will be the ones who stopped waiting and started executing on what they already know they should be doing. ---- 3:04 — David Kolbe explains the four action modes and how understanding your conative strengths changes everything 9:57 — Why your Kolbe result doesn't change over time and what that means for your career 13:16 — James Amaro shares how he rebuilt his firm from 6 people to over 80 after losing almost everything 17:07 — The accountability culture that took profit from 5% to 34% 23:24 — Triathlete James Lawrence reveals his genetic testing results 28:17 — Mental toughness requires doing activities you hate 36:32 — Verne Harnish on why ambitious goals drive energy while attainable goals kill it 42:09 — Founder Mode: why you can delegate everything except the soul of your business 52:18 — Kat Cole's journey from Hooters hostess to leading billion-dollar brands 56:44 — “The Hotshot Rule” for relentless improvement ---- Links & Resources: Kolbe Assessment  Amaro Law Firm  James Lawrence (Iron Cowboy)  Iron Hope  Verne Harnish  Scaling Up  AG1 ---- Learn what sustainable growth can look like for your firm at https://crisp.co/coach ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 423: How to Actually Scale Your Standards Episode 404: The Dangers of Premature Growth with Eric Siu Episode 365: Discipline Is a Daily Decision

She helped redefine premium soda. Now she's rethinking the martini.  In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today's intentional drinker. Sharelle reflects on how her second act is more focused and collaborative, shaped by patience, humility, and a deeper understanding of distribution strategy, brand clarity and long-term scale. Show notes: 0:25: Interview: Sharelle Klaus, Co-Founder, Second Sip – Sharelle talks about how Second Sip, a 20% ABV gin, is designed to let people enjoy more drinking occasions without sacrificing quality. She explains how drawing on lessons from DRY Soda helped develop a brand that is focused on solving problems for consumers, bars, and distributors alike. Sharells discusses how Second Sip, which was developed with industry heavyweights Leo Robitschek and master distiller Nick Strangeway, earned validation from elite bartenders in New York and London before launch and highlights the brand's rapid on-premise success, distributor enthusiasm, and growing direct-to-consumer demand. She talks about the importance of emphasizing focus, timing, and taste to build a lifestyle gin that becomes consumers' everyday choice. Brands in this episode: Dry Soda, Second Sip

The truck you drive can either protect your margin or quietly drain it, and most pros overestimate how much vehicle they really need. We walk through a practical, field-tested approach to choosing a pool service rig that balances chemical safety, daily ergonomics, and total cost of ownership. From compact cars with hitch carriers to mid-size workhorses and full-size comfort machines, we talk through what actually matters when you're loading chlorine, parking in tight neighborhoods, and making 20 stops before lunch.We dig into the real math on electric trucks versus gas and hybrids, including purchase price gaps, charging costs, and how route mileage affects payback. You'll hear why an open bed often beats a van for chemical service, when a van still wins for repairs, and how to avoid carrying excess liquid that degrades in the sun. We compare fuel economy between popular models, call out the surprise benefits of lower bed rails and shorter wheelbases, and share tips for keeping your truck organized without hauling a rolling warehouse.Reliability can swing more by model year than by badge, so we share a simple research process: check year-specific issues, confirm recall work, and look for warranty extensions on known components. Brands like Toyota and Honda often lead on dependability, but you should still verify the exact year you're buying. By the end, you'll have a clear checklist for test drives, load planning, and making a smart buy that fits your route, budget, and body. If this helped you think differently about your work truck, follow the show, share it with a fellow pro, and leave a quick review so others can find it.• weighing compact, mid-size, and full-size trucks for route work• pros and cons of vans for chemical service• using personal vehicles with dry chemicals and carriers• true cost of electric trucks versus gas and hybrids• realistic cargo needs and safe chemical storage• parking, ergonomics, and bed height for daily efficiency• reliability by model year, recalls, and warranty extensions• bSend us a textSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024:ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

What is your church known for – and is that perception helping or hindering the gospel? In this episode, Phil Cooke https://philcooke.com and church branding strategist and author Mark MacDonald discuss how churches can develop a branding and communications strategy that clarifies their message, reshapes their perception and helps them rise above the noise of today's culture. Bonus! Gain tips on creativity and what to do when your ideas are rejected. 

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective, and turn real experiences into stories that actually convert.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Send us a textThis video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Passion is What Gets You Through the Dark Times  01:15 - UltraPoi Founder Intro and Brand Start  02:30 - What Is Poi and Flow Arts?  04:40 - Learning Curve: From Hobby to Flow State  06:00 - Pandemic Growth and Hobby Culture  07:35 - Selling What You Know vs. Just Selling  08:30 - The Struggles of Outsourcing Brand Understanding  10:00 - Authenticity and Lifestyle Brands Matter  12:00 - The Danger of Trend-Only Products  13:30 - Real Problems Ecommerce Brands Face  15:00 - Amazon Effects on Small Brands  16:30 - Website vs. Amazon Balance for Brands  17:30 - How Amazon Raised the Ecom Standard  18:15 - The Garage Origin Story of UltraPoi  20:00 - Customer Journey: Cheap First, Quality Next  22:00 - Inventing Better Products as a User  23:15 - From LED Hacking to Real Product Dev  25:10 - Reaction at Music Festivals to Product  27:00 - UltraPoi's Unplanned Demand Surge  28:10 - Starting Small With One Hero Product  30:00 - Scaling Slowly and Building Customer Base  31:40 - Hype Before You Launch: Tease the Product  33:10 - Words of Wisdom for Brand Owners________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Smart Franchising, Dan Rowe sits down with Navin Nagrani and Al Bhakta of CMG Companies to reveal how eight partners built one of the largest independent multi-unit, multi-brand franchisee operations in America—with over 600 locations across KFC, Taco Bell, Sonic, Little Caesars, Ace Hardware, Valvoline, Tide Laundromat, and more. Starting with a single Genghis Grill that had zero customers on opening night, they've mastered the art of acquiring underperforming assets and turning them profitable through relentless execution, smart incentives, and empowering existing talent.Al and Navin discuss why 80% of turnaround success comes from motivating the people already in place, their "Lindy Effect" strategy of betting on established brands with moats, why they'd rather be top franchisees than franchisors, and the critical importance of unit economics over growth for growth's sake.This conversation is packed with tactical advice on acquisitions, talent development, equity partnerships, and building generational wealth through franchising—perfect for aspiring and established franchisees alike.

At CES 2026 yesterday, Sony and Honda revealed using crypto technology for its future electric vehicles, planning an on-chain, token-based platform where users earn rewards for participation. Meanwhile the Japanese government is gearing up to to unleash a multi-year long plan to bring crypto adoption into the mainstream using gaming.Guest: Yat Siu - Co-Founder & Chairman, Animoca Brands Animoca Brands website ➜ https://www.animocabrands.com/Follow Yat Siu ➜ https://x.com/ysiu00:00 intro00:09 Crypto Trends00:38 Japan Goes All-In on Crypto01:30 Stablecoins & Stocks Coming02:00 Yat Siu02:20 Sony x Honda Announce Crypto Platform03:18 Self-Driving Crypto Cars05:50 Phase of Hidden Blockchain Features06:46 XREAL Asus Glasses Revealed07:48 Sexy Handheld Gaming08:20 Gaming is a tech driver09:00 AR is now a better experience?10:25 GTA 6 Coming10:52 Japan Crypto Strategy15:38 Bullish 2026 Outlook17:18 Sega "SUPER GAME" in 202618:41 What blockchains will they use?21:26 Sony Japan = Worlds biggest Casino?24:47 Pokémon Announcement Coming in February27:21 Animoca Brands IPO in U.S.28:04 Altcoins Will Outperform Bitcoin28:57 $CURR Marketcap Explained30:28 Best Asian Crypto Company To Invest In31:59 Low Cap Utility Tokens34:58 Animoca = Best Retail Stock for altcoins?35:42 Gaming tokens will surprise everyone in 202638:43 Tom Lee merging with Japan's ETH Treasury?41:22 outro#Crypto #Ethereum #Bitcoin~Japan's Multi-BILLION $ Crypto Master Plan in 2026!♟️Yat Siu ANIMOCA BRANDS

In this episode, Carly and Sherry unpack the hidden “LIMITS” that often hold back independent pet retailers and brands. They introduce a powerful acronym—L.I.M.I.T.S.—that identifies the six common barriers to growth in the pet industry:

What good is reach if you don't have resonance? In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development. --- ABOUT JAY ACUNZO --- Jay Acunzo is an author, speaker, and public speaking coach who helps experts become stronger public voices. He's written books about creativity and storytelling, and he's traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers. His clients include bestselling authors, mainstage TED speakers, startup founders, and seven-figure coaches and consultants. Brands like Salesforce, GoDaddy, Zillow, and Mailchimp have trusted Jay to support some of their most visible projects. He began his career in sales and marketing at Google and HubSpot, and his own journey as a speaker has been featured in 3 different books. Jay's philosophy challenges conventional marketing wisdom: don't market more, matter more. Think resonance over reach. Don't be the best, be their favorite. --- WHAT YOU'LL DISCOVER --- ✓ What a premise really is (and why it's different from a tagline, mission, or niche) ✓ The resonance over reach philosophy and why it creates more business impact ✓ How resonance works (using physics to understand the urge to act) ✓ The narrative argument framework: six beats that move audiences from skepticism to action ✓ Laddered messaging structure: We Want → We Need → We Hope ✓ Story 2.0: Why process alone isn't enough (you need practice and posture too) ✓ The critical difference between clarity and strength in brand storytelling ✓ How to develop your premise through iteration (not instant perfection) ✓ Why focus is something you pick, but clarity is something you build ✓ Real examples: How Jay helped Anne Handley refine her premise for ASAP: As Slow As Possible ✓ Premise examples from James Clear, Simon Sinek, Michelle Warner, and more ✓ How to apply premise thinking to products and services (StoryCycle Genie case study) --- KEY FRAMEWORKS REVEALED --- NARRATIVE ARGUMENT (6 Beats): What are their goals? What's their current approach? What are the problems with that approach? What root cause do you see? What change do they need? How do they implement it? LADDERED MESSAGING (3 Phrases): • We Want: Meet people where they're at • We Need: Your premise/philosophical change • We Hope: The grand transformation STORY 2.0 (3 P's): • Process: Story structure and frameworks • Practice: Regular creation and refinement • Posture: Seeing yourself as a storyteller --- MEMORABLE QUOTES --- The goal is not to market more, it's to matter more. What good is awareness if you don't have affinity? What good is reach if you don't have resonance? Don't be the best, be their favorite. Clarity doesn't mean strength. Clarity doesn't mean efficacy. Focus is something you pick. Clarity is something you build. --- ABOUT BUSINESS OF STORY --- The Business of Story podcast helps business owners and marketers master the art of storytelling to grow their brands and create meaningful impact. Hosted by Park Howell, creator of the StoryCycle System and ABT Framework, each episode features expert guests sharing proven strategies for business growth through authentic narrative. Whether you're building a brand, leading a team, or developing your public voice, Business of Story delivers the frameworks and insights you need to make your message matter. Topics: premise development | resonance over reach | brand storytelling | thought leadership | narrative argument | public speaking | IP development | expert positioning | influential voice | business communication | content strategy | keynote speaking | Story 2.0 | clarity vs strength | laddered messaging

Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytelling, and customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the story your brand tells could drive growth like nothing else? Park Howell—The World's Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he's helping brands craft powerful stories in minutes, not months. What You'll Learn Why storytelling itself hasn't changed—but storytellers have How AI can scale authentic brand storytelling without losing your voice What it means to treat stories as strategic business assets How leaders can use narrative frameworks to drive clarity, trust, and growth Why speed now matters more than perfection in brand strategy (00:00) Intro (01:28) Story as the oldest technology (03:53) The StoryCycle system and brand growth (05:44) From months to minutes with AI-powered narrative strategy (10:35) Accuracy and authenticity in AI storytelling (13:25) How storytellers are changing—even if stories aren't (17:11) Building a personal and brand story library (24:48) Brands that made Park smile (and grimace) Park Howell is known as The World's Most Industrious Storyteller. An Emmy Award–winning, 40+ year advertising veteran, Park has helped purpose-driven brands grow by as much as 600 percent by putting story at the center of business strategy. He is the author of Brand Bewitchery, co-author of The Narrative Gym for Business, and host of the Business of Story podcast. Park is also the creator of the StoryCycle Genie, an AI-powered tool that helps leaders craft a powerful brand narrative in minutes, not months. He works internationally with executives who want to lead—and grow—through story. Park shared a great experience with Navy Federal Credit Union, praising their clear sense of purpose and people-first culture, summed up in their tagline: “Our members are the mission.” In contrast, a less-than-inspiring flight with United Airlines—complete with a dangling exit sign and spotty Wi-Fi—served as a reminder that brand storytelling always shows up in the experience, whether you like it or not. Resources & Links Connect with Park on LinkedIn. Check out The Business of Story and StoryCycle Genie. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

New insights from Cargill reveal a shift from fear-based food decisions to a more intentional, benefits-driven mindset that is reshaping how consumers consider health, indulgence and value when buying food and beverages

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

"Send me a text"To learn more about the group coaching click here: https://creativethirst.com/group/ You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand.Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: supplement buying psychology.In this episode, you'll discover why supplements don't sell like other products, what the "dual-mind problem" is and why it changes everything about how you market, and the four forces (Desire, Hope, Trust, and Belief) that drive every supplement purchase.If you're pre-launch or early stage and your conversion rates are terrible despite having a great product, this episode reveals the foundation you're missing. Because you're not in the supplement business. You're in the supplement buying psychology business.To learn more about the group coaching click here: https://creativethirst.com/group/ If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

CONGRESSIONAL TESTIMONY AND THE AIR POWER DEBATE Colleague H.W. Brands. H.W. Brandsdescribes Lindbergh's testimony before Congress and his popularity at massive rallies. A key debate emerges regarding air power: Roosevelt argues it makes America vulnerable to attack, whereas Lindbergh insists it enhances hemispheric defense, making invasion impossible. Brands notes that while Lindbergh was politically naive compared to FDR, his message of "America First" and a fortress America initially resonated with large audiences who cheered his anti-war message. NUMBER 6

PEARL HARBOR AND LINDBERGH'S BLOCKED MILITARY SERVICE Colleague H.W. Brands. H.W. Brandsrecounts the immediate aftermath of the Pearl Harbor attack. The Japanese strike and Hitler's subsequent declaration of war united the European and Asian theaters, resolving FDR's political dilemmas. Lindbergh attempted to volunteer for the Army Air Corps but was blocked by the Roosevelt administration due to his pre-war criticism. Consequently, he served as a civilian consultant, eventually flying unauthorized combat missions against the Japanese in the Pacific. NUMBER 8

THE GREER INCIDENT AND THE DISASTROUS DES MOINES SPEECH Colleague H.W. Brands. H.W. Brands details the escalation of tensions in 1941, starting with FDR's declaration of an "unlimited national emergency." The segment covers the Greer incident, which FDR misrepresented to provoke hostility, and culminates in Lindbergh'sdisastrous Des Moines speech. By identifying the British, the Roosevelt administration, and Jewish Americans as war agitators, Lindbergh was branded an anti-Semite, effectively destroying his political viability and the America First Committee. NUMBER 7

LINDBERGH'S TRANSITION TO PUBLIC ANTI-INTERVENTIONIST Colleague H.W. Brands. H.W. Brandsdetails Lindbergh's transition into a public anti-interventionist figure. Motivated by his father's persecution during WWIand a desire to avoid another European quagmire, Lindbergh utilizes his celebrity to broadcast isolationist views on the radio. Brands notes that while British officials dismissed Lindbergh as a political "schoolboy," the aviator argued that American interests differed distinctively from the British Empire's survival, and that the US should not bail them out. NUMBER 2

LEND-LEASE AND BRITISH PROPAGANDA Colleague H.W. Brands. H.W. Brands explains the passage of the Lend-Lease Act (HR 1776), which effectively ended American neutrality by committing industrial resources to Britain. The segment reveals the covert British propaganda campaign led by William Stephenson to manipulate US opinion. Brands also describes how FDR utilized a likely forged map of a German-partitioned South America to frighten Americans, while Lindbergh argued that aiding Britain was supporting imperialism rather than democracy. NUMBER 5

FDR'S THIRD TERM AND THE RISE OF AMERICA FIRST Colleague H.W. Brands. H.W. Brands discusses the political landscape of 1940, where FDR maneuvers for an unprecedented third term, which Lindbergh views as a move toward dictatorship. The segment covers the rise of the America First Committee, with Lindbergh as its star speaker. Brands highlights Roosevelt's mastery of the press, using backgrounders to shape public opinion while privately viewing Lindbergh—and his ability to command an audience—as a significant political obstacle. NUMBER 4

THE EROSION OF NEUTRALITY AFTER POLAND AND FRANCE Colleague H.W. Brands. H.W. Brandsoutlines the erosion of neutrality following the fall of Poland and France. Roosevelt maneuvers to adjust neutrality laws and aids Britain via the destroyers-for-bases deal, despite isolationist skepticism. Lindbergh and his allies fear these steps are a trap leading to inevitable war. Meanwhile, Churchill's correspondence with FDR becomes increasingly manipulative, desperate to secure American support against Germany, while Lindbergh warns that the British are seeking a US bailout. NUMBER 3

LINDBERGH'S 1939 RETURN AND FDR'S FAILED RECRUITMENT Colleague H.W. Brands. H.W. Brandsdiscusses Charles Lindbergh's 1939 return to America amidst rising European tensions. Lindbergh, world-famous for his 1927 transatlantic flight and the tragic kidnapping of his son, is greeted by paparazzi and invited to meet FDR. Brands explains that while Roosevelt found Lindbergh charming, the President unsuccessfully attempted to recruit the aviator into his administration to control his potential opposition to American intervention in the looming war. NUMBER 1

Forget Hollywood. For actor and investor Ryan Phillippe, the real drama is unfolding in the beverage aisle. Speaking from BevNET Live L.A. 2025, Ryan – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit. Show notes: 0:25: Interview: Ryan Phillippe – Ryan recounts attending his first beverage-focused event, sharing what sparked his interest in the industry and his particular attraction to emerging categories. He highlights the value of clear, simple storytelling, vision-driven founders, and strong marketing, drawing parallels between the beverage space and Hollywood. Ryan also reflects on his current investments and industry relationships, expressing a genuine desire to learn, build connections, and make thoughtful decisions moving forward. He closes by briefly hinting at the potential for a sequel to one of his most beloved films. Brands in this episode: Poppi, Mamitas, Chlorophyll Water, Pretty Tasty

Welcome to a very special CMO Whisperer at CES episode. This is the first in a series of conversations we're recording before, during, and after CES to give CMOs practical perspective on what matters most right now and what's coming next. Today, I'm joined by Cort Irish, Head of Marketing at Claritas. Claritas works with agencies like Publicis, Horizon, and Dentsu. Brands including Walgreens, Verizon and GM and partners across media and data like Amazon, Comcast and Adobe. Claritas is graciously supporting this entire CES series, helping make these conversations possible so CMOs can hear directly from peers and partners throughout the week. Welcome to the show! 

Drew of Mount West stops by the studio to talk music, whiskey and bezels. Can Aaron wrap his head around the dual-uni?

It's time to drop the first Between 2 Brands episode of 2026! This week Bill shares his thoughts on goals for the coming year and a sneak peek of what he will share in his Introspective Candor blog coming Monday, January 5th. After that, he's joined by current PPAI Board Chair and CEO of Fairware, Denise Tascherau and they talk all things service, sustainability, and advice she has for the incoming board chair, Danny Rosin. There are really some fantastic insights in this episode. This episode of Between 2 Brands is brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

Some of the world's biggest financial institutions are reeling after the collapse of a little-known car parts supplier: First Brands Group. The company filed for bankruptcy last month, and since then, FT reporters have shone a spotlight on billions of dollars of hidden debt and a secretive founder whose borrowing habits left creditors exposed. The FT's corporate finance editor Robert Smith and banking editor Ortenca Aliaj walk through their investigation and explain how this event has raised questions about potential cracks in private credit. This is a repeat of an episode published on Behind The Money, a sister podcast of The Economics Show, on October 29, 2025For further reading:The secretive First Brands founder, his $12bn debt and the future of private creditFirst Brands Group: dude, where's my cash?First Brands bankruptcy: the losers — and winnersFollow Robert Smith on X (@BondHack), or on Bluesky (@bondhack.ft.com). Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more. Hosted on Acast. See acast.com/privacy for more information.

PREVIEW FOR LATER TONIGHT: A PRIVATE HERO GOES PUBLIC TO OPPOSE INTERVENTION Colleague H.W. Brands. The discussion focuses on Charles Lindbergh's decision to leverage his fame for radio airtime upon returning to the United States in 1939. Despite his deep distrust of politics, Lindbergh felt compelled to speak out to prevent America from repeating the mistakes of World War I.

PREVIEW FOR LATER TONIGHT: FDR'S NATIONAL EMERGENCY AND THE SHIFT TO A WARTIME FOOTING Colleague H.W. Brands. The segment examines Franklin Roosevelt's May 1941 declaration of a national emergency, which halted daily activities like baseball and movies as Americans listened via loudspeakers. Professor Brands explains how FDR used this moment to prepare the American mind for a "moral war" alongside Britain. SEPTEMBER 1941

PREVIEW FOR LATER TONIGHT: LINDBERGH'S DISMAY AT BRITISH COMPLACENCY AND GERMAN POWER Colleague H.W. Brands. Professor Brands details Charles Lindbergh's complex worldview, combining a stubborn admiration for German efficiency with confusion regarding Nazi politics. Lindbergh viewed Britain as a declining empire that would inevitably drag the United States into another war to bail them out of their diplomatic failures. 1931

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"If the average person just more consistently did what they already know they'd be healthier, happier, and be making more money." – Brian Moran Brian Moran the New York Times bestselling author of "The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months" is going to share how to get more done in less time. He will take us into this execution system he developed while also sharing easy to implement time management strategies. He also connects the dots back to why it is important to create our life vision so we can structure our time and goals around that vision. You will learn tactical steps that you can use today to move closer to the life you desire. Loved this conversation so much! Please be sure to share it with your friends who would benefit from this information. Also be sure to subscribe on Apple Podcasts so you don't miss an episode. Resources Mentioned: ·       JOIN THE NEWSLETTER + Receive A List of 52-Selfcare Tips ·       CONNECT WITH MICHELE ON IG ·       Buy Michele's Book, Design a Life You Love ·       Brian's Book: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months ·       Brian's website – https://12weekyear.com/ – Thank you for listening to the show!   KEY TOPICS ·       Reintroducing Brian Moran and The 12 Week Year (0:00) ·       Bridging the Knowing–Doing Gap with The 12 Week Year (2:47) ·       Shifting from Annual to 12-Week Planning for Focused Goals (6:38) ·       Aligning Your Vision with Measurable Goals and Specific Actions (12:57) ·       How to Stay Connected to Your Vision and Manage Time Effectively (22:17) ·       Implementing Strategic, Buffer, and Breakout Blocks with Flexibility (27:41) ·       Understanding Habits, Routines, and Key Traits for Success (35:27) ·       Brian Moran's Morning Routine and Embracing Discomfort for Growth (39:29)   Guest Bio: Brian Moran, President and Founder of The 12 Week Year, has thirty plus years of expertise as a corporate executive, entrepreneur, consultant and coach. Brian is a recognized expert in the field of leadership and execution. His realization that most people don't lack ideas, but struggle with effective implementation led him to the development of 'The 12 Week Year'. His client list includes industry leaders like Allstate, Aon, Becton Dickinson, Dunkin' Brands, Keller Williams, Mass Mutual, Medtronic, Merrill Lynch, Meritage Homes, Nationwide, New York Life, Papa Johns Pizza, Prudential State Farm and Taylor Made just to name a few.   If you enjoyed this interview, please take a moment to rate and review it on Apple Podcasts or other podcast player. *The Good Life with Michele Lamoureux podcast and content provided by Michele Lamoureux is for educational and entertainment purposes only. It does NOT constitute medical, mental health, professional, personal, or any kind of advice or serve as a substitute for such advice. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. Always consult a qualified healthcare or trusted provider for any decisions regarding your health and wellbeing. This episode may contain affiliate links.

Hey everyone, welcome to the Alan Smithee Podcast with Scott Simmons, Katie Hinsen, and Michael Kammes. As 2025 comes to an end, the gang takes a look back at the year's big events and looks forward to 2026. This topic sparks a lively conversation about the evolving media landscape, cutting-edge tech, and economic shifts that will reshape the entertainment and production industries. And as always, there are some really cool things to get excited about! Show NotesNAB 2026 registration is openThe Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters from across Disney's brands to SoraCinematographers Guild Shutters Nearly Century-Old MagazineAdobe and Runway Partner to Deliver the Next Generation of AI Video for Creators, Studios and Brands, and other partner modelsOne cool thing: KH: AI-robotic powered fisheries https://www.forbes.com/sites/andrewwatman/2024/10/02/introducing-seremoni-grade-fish-a-new-ai-powered-standard-in-high-quality-seafood/  https://shinkei.systems/SS: Netflix Games (and Amazon Luna) https://www.netflix.com/tudum/articles/new-netflix-games-play-on-tv-2025MK: Apple ml-sharp: https://apple.github.io/ml-sharp/

This was a year of contradictions in drinks. Structural headwinds collided with real momentum — and the brands that grew weren't following old rules. They were aligning with how people actually drink, shop, and spend today.In this special year-end episode, Erica Duecy, Scott Rosenbaum, and Caroline Lamb break down the biggest forces reshaping the drinks industry — across alcohol, non-alc, functional, and THC — and what they signal for growth heading into 2026.

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules.  In this episode, Jesslyn Rollins, the CEO of Biolyte, reveals how grassroots hustle, relentless sampling, and a medical-grade "IV in a bottle" helped her break into one of the most competitive categories in beverages, and why the brand is now ready to make its boldest move yet. Show notes: 0:25: Interview: Jesslyn Rollins, CEO, Biolyte – At BevNET Live L.A. 2025, Jesslyn recounted Biolyte's origins in 2016, when her father developed a medical-grade rehydration formula and she began selling it out of her car to high school athletic programs. She details how success with local football teams led to Biolyte's big break into Kroger's natural store sections, where cold placement and in-store sampling fueled rapid growth. Jesslyn talks about how Biolyte has expanded across regions, launched a rebrand, secured national powder-pack distribution in Walgreens and CVS, and positioned itself as a premium rapid rehydration sports drink with significantly higher electrolytes than legacy brands. She emphasizes the importance of consumer trust, data-driven storytelling, and evolving the brand's message beyond niche use cases like athletics or illness to everyday wellness. Despite intense competition, operational challenges, and no outside investment, she stays motivated by customer testimonials and a clear mission, noting that Biolyte is now at an inflection point where incremental growth isn't enough and bold strategic change is needed to become "the rehydration drink for the next generation." Brands in this episode: Biolyte, Gatorade, Powerade, 7UP, Poppi, BodyArmor

Business history repeats itself…first as tragedy, second as farce. But for the sake of Cizzle Brands' future, let's hope lessons were learned the first time! While the company is managed as a single operating segment, Cizzle Brands started with a flagship brand CWENCH Hydration. Then, in January 2025…Cizzle Brands launched SPOKEN Nutrition, an NSF Certified for Sport line of athlete-grade sports nutrition products. Next, the company entered the functional foods segment this past September…launching a high-protein product called Sport Pasta under the HappiEats brand. And over the trailing twelve months, Cizzle Brands reported generating revenue of slightly above $10 million. And while most will likely recognize that Cizzle Brands is (at least currently) a much smaller active nutrition company compared to typical categorical competitors highlighted within my content pieces...purely judging the edutainment value of this business story based on the current level of Cizzle Brands revenue generation would undoubtedly show your ignorance surrounding last year's “reverse takeover transaction” examination. Though, beyond the seemingly intentional (yet) eerily similar growth strategies of BioSteel and CWENCH…it's a recent M&A transaction that really has me questioning if we're in some kind of business wash cycle right now! And that's because on Christmas Eve, Cizzle Brands announced that it had completed the acquisition of Flow Beverage for an aggregate purchase price of approximately $61 million. But while John Celenza isn't (technically) purchasing that same company (or even facility) twice, the M&A strategic rationale is quite similar. According to Cizzle Brands, the acquisition secures in-house manufacturing capacity for CWENCH, materially reducing cost of goods sold as volumes scale while improving production control and reliability. Additionally, it's said to strengthen the long-term operating platform…and create meaningful synergies that should materially accelerate its path to profitability. In just about 1.5 years' time, Cizzle Brands' products are available already in close to 6000 multichannel distribution points globally. Additionally, Cizzle Brands recently entered into a distribution agreement with a Canadian subsidiary of Keurig Dr Pepper. Though, for the foreseeable future, demand levels of CWENCH Hydration wouldn't even warrant turning on the lights daily at this approximately 150,000 square foot Tetra Pak manufacturing facility. So, Cizzle Brands NEEDS to ensure its laser focused on how it can better serve current contract manufacturing customers that includes BioSteel or Joyburst. And speaking of the largest co-packing customer of Flow Beverage (aka Cizzle Brands Manufacturing), you probably saw the news by now…but it just sold to Anheuser-Busch in a deal worth more than half a billion dollars! So, if Beatbox Beverages wasn't already large enough (and assumably smart enough) to possess levels of operational buffering…it certainly is now! Consequently, we don't know fully what that could mean for Cizzle Brands Manufacturing yet…but I'd assume M&A due diligence triggered conversations with Beatbox Beverages (and AB InBev) cementing confidence that previous manufacturing agreements would be honored into (I believe) the end of the decade.