Podcasts about brands

Is all that content you're putting out actually doing anything or just adding to the noise? Mike Koenigs has been creating content that converts longer than most of us have been online. He's a five-time founder with multiple exits, 19 books (including a WSJ bestseller), and decades of helping entrepreneurs turn attention into revenue. And in this conversation, he breaks down why the old rules of content no longer apply. We talk about the trap so many creators fall into (chasing likes, followers, and attention for attention's sake) and why that strategy is dead in the water if there's no conversion on the other side. Mike shares how to stand out in a sea of AI-generated noise, why founder-led brands are the most defensible asset in any business, and how to make sure your content actually drives revenue.  He also walks you through his brilliant “$1,000 Cup of Coffee” method for qualifying high-ticket clients and the simple six-part framework he uses to reinvent founders and their brands. If you're feeling stuck in the content hamster wheel (or just want a smarter way to grow) then this episode will show you how to create stuff that actually moves the needle. Tune in now and get ready to rethink everything you thought you knew about content.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 02:26 What you're missing when creating content 05:19 Content marketing then and now 08:31 Let's talk about AI-produced content 22:40 The six Ms 39:21 The importance of accepting (and celebrating) your past 42:40 The $1,000 cup of coffee 51:04 “If you could spend 95% of your time doing one thing, what would it be?” 58:18 Why you need your own equivalent of a TED Talk — Additional Resources:

Cracker Barrel is scrapping its new logo. A Bloomin' Brands director is taking the lead on addressing mental health in the industry. And restaurant brands are ready to celebrate the engagement of Taylor Swift and Travis Kelce.

The digital landscape has fundamentally changed, yet many business owners haven't adjusted their strategies accordingly. Welcome to the new age of social media.Join us inside the TRENDSETTER membership here.Work directly with me in TRENDSETTER VIP, DM Me on IG to applyFollow the Ali Dee on TikTok and Instagram @ali.dee.ceo

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nik gets real about what it takes to build a brand that actually works in 2025.  The so-called “meta decline” isn't killing ads, but bad creative and weak messaging are.  The brands winning today? They know how to turn customers into clients, build community, and create content that people actually care about. Is a $2,500 budget enough? If you use it wisely, yes. Plus, learn how to crack organic growth before spending a dime on ads and spot product-market fit problems before they sink you.  And, Nik explains why whitelisting still crushes, how to test landing pages without wasting money, and what founder-led content should really look like. If you're looking to scale (or even stop burning cash), this is the episode for you.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don't drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.Topics discussed in this episode:  Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos.Links & Resources Website: https://joinbrands.com/LinkedIn: https://www.linkedin.com/in/iansells/TikTok: https://www.tiktok.com/@joinbrandsInstagram: https://www.instagram.com/joinbrandsnow/Get access to more free resources by visiting the show notes athttps://tinyurl.com/ytkyt5jkSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

In this episode of Where Brains Meet Beauty we meet Kevin Kim the Director of Beauty & Personal Care Investment Banking at Raymond James. His career journey didn't begin with balance sheets and deal rooms it began with medicine.As the oldest son of two psychiatrists, Kevin grew up assuming he'd follow in their footsteps. But by late high school, he realized his path needed to be his own. Drawn to a more global career, he pivoted from pre-med aspirations to business, ultimately landing in investment banking.His early years at Houlihan Lokey provided a crash course in analytics and resilience. But financial services M&A, mortgage servicing rights and insurance deals left him craving work that was more dynamic, more connected to culture. That pivot came when he joined boutique bank Financo in New York, where a chance partnership with beauty M&A legend Vinetta Coleridge introduced him to founder-led brands and the artistry of storytelling in finance.From helping Lily Gordon of First Aid Beauty raise early capital, to later selling the brand to P&G, Kevin learned that beauty transactions are never just about numbers, they're about people. Founders bring vision, quirks, and dreams to the table, and he leaned on skills inherited from his psychiatrist parents: listening deeply, decoding motivations, and helping brands show up as their best selves when it matters most.Today at Raymond James, Kevin has worked on more than 25 beauty deals, guiding brands through capital raises, acquisitions, and exits. He and his team specialize in founder-led businesses, translating brand “sparkle” into financial value while advising buyers on how to preserve the magic post-acquisition. His lens is global covering fragrance booms in Paris, K-beauty trends from Seoul, and indie darlings in Sephora aisles.His leadership style reflects the same ethos: hands-on, people-first, and rooted in immersion. New analysts join him on “Sephora field trips,” learning that to advise in beauty, you must love the category, feel the consumer pulse, and respect its nuances.For Kevin the real thrill isn't just closing a deal it's knowing that a beloved brand has a shot at its next chapter, that founder visions are honored, and that beauty continues to evolve as a global language.Thank you to our sponsor Beauty Connect - get 10% off tickets with code WBMB.

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what's working, what's not, and where it's all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.AI isn't the future—it's being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.This episode unpacks how brands are finding wins and where the gaps still lie.Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketingTimestamps00:00 Triple Whale's AI and Moby Chat Overview04:00 How DTC Brands Use AI for Creative and Copy08:00 AI's Role in Strategy, Forecasting and Attribution12:00 Using MMM and Moby to Optimize Marketing Spend18:00 The Rise of AI Agents and Their Business Impact22:00 Who Owns AI in Organizations and How to Scale It26:00 How Brands Start Small and Scale AI Usage30:00 The Future of AI-Driven Marketing and Persistent AI AgentsHashtags#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode, GaryVee breaks down why most brands and creators fail when it comes to social strategy and why being remarkable at social media is the single biggest driver of top-line revenue growth. From posting daily to building attention as an asset, this conversation is a no-nonsense guide to what actually works in 2025.

In this episode, discover how Amazon sellers can use patents not only to protect their products but also to uncover hidden opportunities for new product ideas and long-term success. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Ever wondered how to protect your products and discover new opportunities simultaneously? Join us as we chat with patent expert Rich Goldstein, who makes his fourth appearance on the Serious Sellers Podcast. Fresh off our adventure at the Billion Dollar Seller Summit in Hawaii, Rich and I dive into the dual nature of patents, not just as shields for your products but as keys to unlocking new market possibilities. Plus, Bradley shares how Rich has been his travel guru, transforming his journeys through airline loyalty strategies that have made my trips not only frequent but comfortable. Our discussion takes a turn towards the modern challenges of intellectual property management with Amazon's increasing reliance on AI to handle infringement complaints. We uncover the inefficiencies and pitfalls of AI-driven decisions and the hurdles sellers face in this tech-centric landscape. Listen as we provide practical guidance on navigating these complex waters and ensure your innovations don't unintentionally step on existing patents, using tools like Google Patents as a starting point. Wrapping up, we strategically dissect the considerations for obtaining patents, with a keen eye on cost-effectiveness and market impact. From the nuances of small vs. large-scale product launches to the significance of securing patents across different jurisdictions, Rich shares wisdom from his book, "The ABA Consumer Guide to Obtaining a Patent." We sprinkle in some light-hearted banter about our travel adventures, promising to bring Rich back for more insights into the ever-evolving patent world. In episode 695 of the Serious Sellers Podcast, Bradley and Rich discuss: 00:00 - Travel Hacking and Patent Strategies 03:54 - Travel Hacking Success From Rich's Tips 08:31 - Impact of AI on IP Infringement 12:01 - Patent Search and Infringement Concerns 17:27 - Timing and Considerations for Patent Applications 21:13 - IP Strategies and Product Development 25:37 - Foreign Patent Filing for US Applicants 33:28 - Benefits of Enforcing Patents 35:36 - Patent Book Recommendations Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.    

Aishwarya Iyer built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion. In this episode, Aishwarya, the founder and CEO of admired pantry staples company Brightland, shares how discovering a major gap in the olive oil industry sparked the creation of her mission-driven, design-forward brand. She dives into her philosophy of disciplined growth, reveals why she turned down Whole Foods twice, and explains why building a lasting business starts with knowing your customer better than anyone else. Show notes: 0:25: Interview: Aishwarya Iyer, Founder & CEO, Brightland – Aishwarya draws parallels between her personal journey as a new mother and entrepreneur, and emphasizes the importance of belief and mindfulness in the growth of and success of Brightland. She talks about how Brightland was born out of a conviction that consumers deserved better olive oil, the company's focus on sourcing California-produced, high-quality oils and how she educated herself about the category and entrepreneurship. Aishwarya is candid about her early doubts, logistical missteps, and the pressure of launching Brightland, how she landed a small but impactful New York Times mention and her decision to turn down Whole Foods (twice).  The conversation also delves into Brightland's brand strategy, where the beautiful, elevated packaging acts as a “Trojan Horse” to invite education and trial. She also talks about why Brightland launched a more accessible everyday line, inspired by brands like Ralph Lauren that successfully straddle luxury and mainstream markets. Aishwarya discusses how PR, storytelling, and thoughtful retail strategy have shaped Brightland's growth, and stresses the importance of product integrity over just aesthetics. She closes with advice on avoiding comparison and noise, encouraging entrepreneurs to periodically unplug from social media to reconnect with their vision and the reasons that they launched their companies.  Brands in this episode: Brightland, Aura Bora, Tip Top Cocktails

As season 8 starts we are excited to share Brands & Blazers Inc. Brands & Blazers Inc. is a 501C3 nonprofit built to empower students through professional development and attire. Brands & Blazers will officially launch September 1st! For more information and all the details follow Brands & Blazers on Facebook and Instagram. https://www.brandsblazersinc.org/

Shopping for composite decking can feel overwhelming with so many brands claiming to be “the best.” In this episode, we give you a clear overview of the top 10 composite decking brands — from Trex and TimberTech to Deckorators, Fiberon, MoistureShield, and more. We'll highlight the strengths, weaknesses, and standout features of each so you can make an informed decision for your next deck project.

Before strategy, before tactics - comes clarity. This episode challenges the way most leaders define success, revealing how to identify your true target and reverse-engineer the path to outcomes that actually matter.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/Our Monthly Printed Memos - Free Trialhttps://consultingmemo.com/optin-568134011666363883437See our Portfolio of Brands https://welchequities.com/OVERVIEW: (01:16) The Power of Higher Quality Questions(01:34) Common Challenges in Articulating Goals(03:28) Strategies for Clarity and Precision(06:18) Reverse Engineering Your Path to Success(07:41) Conclusion: Distilling Thoughts into Action

AI is changing the way we discover, judge, and trust brands. In this episode, Sean Weisbrot sits down with Curtis Sparrer, Principal of Bospar, to explore how generative engine optimization, SEO, and authenticity are shaping the future of marketing and PR. From why FAQs might be your secret weapon to why AI should never be your final draft, this conversation reveals what every brand needs to know to stay ahead.

my email tonymowingrass@gmail.com

Helping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.

Visit Coinbase to learn more: https://coinbase-consumer.sjv.io/xLq4qv This episode is sponsored by Coinbase, Visit www.coinbase.com to learn more. Crypto comes with unique risks, take 2 minutes to learn more. https://coinbase-consumer.sjv.io/xLq4qv Rob is joined by the amazing Oscar Strong to talk about the intricate world of luxury watches, including his most expensive watches sold, the biggest scams in the watch market, and the nuances of vintage watch authenticity. You'll hear Oscar on the pitfalls of auctions, the dangers of sending watches back to manufacturers for servicing, and the challenges of spotting counterfeit pieces. They also explore the dynamics of watch brands like Hublot, Patek Philippe, and Rolex, discussing their market strategies and the impact of limited editions Oscar REVEALS: High-end auctions and vintage watch sales are rife with scams "Frankenstein" watches, which are modified with non-original parts Authorised dealers often require customers to purchase multiple watches or jewellery to qualify for the opportunity to buy highly sought-after models. Brands like Hublot and IWC have faced criticism for overproducing limited editions The importance of brand reputation and how it can impact resale value in the watch market. Authorised dealers may struggle to sell certain models, while grey market prices can be much lower than retail. BEST MOMENTS "The biggest scam in the watch market, I would say, is in auctions. If you don't know what you're doing with vintage watches, you can be scammed for millions." "A Frankenstein watch is when original parts are added to a watch to make it something that it originally wasn't." "I think it's actually suicide to send it back to the brands, especially if you're not really in with them." "Hublot, the fall off needs to be studied because essentially all that went wrong... is they started making limited editions, not even for football teams, but for players who had left the teams." "I believe that Rolex are that for watches. I also believe that they're the best value." VALUABLE RESOURCES Oscar Watches - https://www.instagram.com/oscar_officialwatches/?hl=en https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob's official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

"Send me a text"This episode explains:How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to increased commitmentHow higher AOV improves cash flow for faster scalingThe concept that CAC is an investment, not just a cost, and the return matters more than the absolute amountReal examples of how this strategy leads to market dominationAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Farmers look to be backing Fonterra's multi-billion dollar move to offload its well-known retail names. Foundation member of Fonterra Greg Gent spoke to Corin Dann.

This week on the Modern Retail Podcast, co-hosts Gabi Barkho and Melissa Daniels get into the big news of Target CEO Brian Cornell stepping down. Cornell will move over to be executive chair of the board, and be replaced by Target vet Michael Fiddelke. On this week's rundown, the team also discusses the latest investment Amazon is making in its grocery business as it evolves. The company announced free same-day delivery service for fresh groceries to over 1,000 U.S. cities and towns. Then, for the featured segment (18:20), Barkho and Daniels are joined by investor Mike Duda of Bullish for an in-depth conversation about the many challenges startup brands are facing right now. The segment covers the challenges of fundraising and growing a young business, advice on how to market more effectively by spending less on social advertising, and other ways savvy brands can stand out in this tough market. In the segment, they discuss:  How the macro environment, tariffs and the overall decline of consumer sentiment is affecting retail brands What it takes to fundraise in a competitive climate  How to get creative with brand marketing, grow the customer acquisition funnel and reduce reliance on expensive digital advertising

Wes TowersTurning Construction Brands into Market Leaders OnlineI've spent over 20 years helping businesses — especially those in construction — stand out and grow online. But I didn't start with a marketing degree or big corporate background. I built my own business the hard way — making mistakes, figuring things out on the job, and learning what works when you're in the trenches.Today, I run Uplift 360, where we help builders, contractors, and construction companies turn their websites, SEO, and marketing into real business growth — without the jargon, hype, or overpriced “solutions” that don't deliver.The construction industry often gets overlooked when it comes to smart digital strategy, but the businesses that embrace it are the ones leading their markets. That's where I come in — I show companies how to get noticed, build trust, and grow online using lessons I've learned from years of hands-on experience.For podcast audiences, I bring practical, no-nonsense advice — the kind that business owners, marketers, and decision-makers can actually use. Whether they're in construction or any other industry, the lessons apply: how to stand out, how to avoid wasting money online, and how to build real, sustainable growth without the usual marketing fluff. Hosted on Acast. See acast.com/privacy for more information.

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

While alcohol consumption is cooling, the battle between clean-label ingredients and high-protein performance foods is heating up. The hosts examine what's driving these massive shifts in consumer behavior, and how brands like David, Crisp Power and Athletic Brewing are responding. Show notes: 0:15: Not Jail, Maybe. Chicago Dollars. Less Sauce, More Protein. Live In L.A. Hot Coffee. – Ray and Mike are “off the grid” this episode, but luckily, NOSH managing editor and CPG Week podcast host Monica Watrous steps in to join the conversation. The hosts kick things off by recapping the recent Taste Radio meetup in Chicago, which attracted over 100 attendees and showcased strong participation from investors. They also preview upcoming Taste Radio events scheduled for San Diego (September 16), San Francisco (September 18), and London (October 2). Next, they dive into insights from a new Gallup survey revealing that only 54% of Americans currently consume alcohol. The discussion centers on whether this decline signals a crisis for beverage alcohol companies or reflects a broader diversification trend driven by Gen Z's evolving habits, including increased adoption of cannabis products and functional beverages. Monica highlights two seemingly contradictory trends shaping food innovation today: MAHA, which emphasizes clean labels and natural ingredients, and the growing influence of GLP-1-informed eating, which promotes low-calorie, high-protein options. Looking ahead, the team offers a sneak peek at BevNET's three December conferences in Los Angeles: NOSH Live (December 4–5), BevNET Live (December 7–9), and Brewbound Live (December 10–11). Finally, Jacqui introduces a product from Fire Dept. Coffee, a veteran- and firefighter-founded brand now offering instant espresso stick packs, while Monica spotlights Crisp Power, a high-protein pretzel brand making waves in the snack category. Brands in this episode: Chomps, Athletic Brewing, David, RXBar, Fly By Jing, Jeni's Ice Cream, Carbon Foods, Fire Dept. Coffee, Crisp Power  

I had the absolute pleasure of sitting down with Lolita Sanders, Founder of Umthi.  From the very first moment, it was clear how deeply personal her mission is—Umthi isn't just a skincare brand, it's rooted in family, culture, and the wisdom passed down through generations.  Lolita shared how her journey began with her grandmother's teachings and how she's transformed that legacy into a brand that blends tradition with modern wellness. What struck me most about this conversation was Lolita's commitment to creating products with integrity. She emphasized the importance of staying connected to the earth, honoring her heritage, and creating products that genuinely nurture.  It's rare to find a founder who brings such authenticity and care into every part of their business, and listening to her, you can feel that Umthi is about more than beauty—it's about healing and connection. Here are a few key moments from the episode: * How Umthi was born from her grandmother's influence and a desire to preserve cultural wisdom.   * The meaning behind the name “Umthi” and how it reflects the brand's roots and purpose.   * Why integrity and intentionality guide every decision, from sourcing to formulation.   * The role of nature and spirituality in her approach to skincare and wellness.   * The challenges and lessons of building a purpose-driven brand in today's market.   Join me, Ramon Vela, as I listen to this episode and discover how Umthi is weaving heritage, authenticity, and healing into the world of skincare and beyond. For more on Umthi, visit: https://www.umthi.co.uk/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error. REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL's Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more → Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more → Marketing Winners of the Week: Taylor Swift (once again setting the standard for creator-driven marketing) MSNBC's bold rebrand Billy Joel (yes, he's still moving the needle) Rants & Raves: A surprising return to print media: why it may be smarter than you think A deeper dive into the true meaning of “rented land” in today's marketing mix Key Takeaway: Content marketing isn't just back. It's maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Story of the Week (DR):End of summer anti-woke bro rage brigade MMNew Cracker Barrel Logo Sparks Right-Wing Backlash—From Trump Jr. And MoreMAGA erupts over Cracker Barrel logo change, and stock plungesRight-Winger, Others Call Out 'Woke' New Change To Cracker Barrel's Peg GameThe goal of the game is to whittle down the number of pegs on the board to one through a series of “jumping” pegs, not unlike checkers. Previously, directions on the game explained that people who have only one peg left on the board are geniuses, while people with two pegs left are “pretty smart.” However, if you leave three pegs, the game considers you “dumb,” while anyone who leaves four pegs is an “EG-NO-RA-MOOOSE.”That was the old game. New peg games have removed the playful insults and instead say, “leave three or more ― no reason to be embarrassed. Try again.”Sean Davis, the CEO of The Federalist: Cracker Barrel didn't just destroy its logo and restaurant vibe. It also changed the peg game to make dumb people feel better when they do poorly.Until October 2017, The Federalist had a "black crime" tag, which aggregated articles related to criminal activity by African AmericansChristian College's Hot Take On Cracker Barrel Has People Saying, ‘Huh?'Hillsdale College in Michigan: A post on its official account on X (formerly Twitter) likened the updated logo to a vandalized statue of President George Washington that was defaced during the 2020 protests over the police killing of George Floyd.MAGA Rep Drags Jesus Christ Into ‘Woke' Cracker Barrel MeltdownCongressman Byron Donalds slammed the restaurant chain for daring to rebrand after he had a religious experience in one of its Florida parking lots: “In college, I worked at @CrackerBarrel in Tallahassee,” the Florida Republican wrote on X, “I even gave my life to Christ in their parking lot. Their logo was iconic and their unique restaurants were a fixture of American culture. No one asked for this woke rebrand.”‘Cracker barrel goes woke': CEO under MAGA fire for changing logo first time in 48 years, removes ‘white guy'Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'“This is what happens when you have a board that does not respect their historical customers or their brand.At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin!”Entrepreneur Sardar Biglari owns Steak ‘n ShakeOwns 9.3% of Cracker barreltook control of Steak 'n Shake in August 2008 after three years of declining same-store sales and losses of $100,000 per day.Biglari controls the Steak 'n Shake Company, First Guard Insurance, Abraxas Petroleum, Maxim, Southern Oil of Louisiana, Southern Pioneer Insurance and the Western Sizzlin' corporation. Biglari was born in Iran in 1977However the chain ran into more problems in 2016 and onward, with revenue declining sharply.In 2021, Steak N' Shake made a strategic decision to transition away from casual dining and become a fast food restaurant. Steak 'n Shake replaced lunch counters with self-serve kiosks in 2021 to improve efficiency and reduce costs. Changing the service model allowed a significant reduction of store staffIn 2024, Biglari fought and lost a proxy contest with Cracker Barrel, trying to get himself and two buddies on the CB board.This marks the sixth time since 2011 that Biglari has initiated a proxy contest seeking seats on the Board (the fourth time for Sardar Biglari personally), and the seventh contested solicitation overall during that span.POP QUIZ:Was that the original logo?No. The Cracker Barrel chain opened first in 1969 and had a text-only logo. In 1977, the famous logo with a man and a barrel was introduced.Is Cracker Barrel's new-ish CEO (11/23) a man or a woman?Cracker Barrel CEO Julie Felss Masino and the new logo controversyMs. Masino previously served as the President, International of Taco Bell, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) from January 2020 to June 2023. From January 2018 to December 2019, she served as President, North America of Taco Bell.“Cracker Barrel's new logo isn't an accident — it's CEO Julie Felss Masino's project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.”Benny Johnson said the logo change could cause the company to collapse in a similar way that Target and other stores that embraced DEI (diversity, equity and inclusion) did.‘Go woke, you go broke:' Ohio faith leaders urge Kroger to abandon LGBTQ+ policiesTrump calls on Federal Reserve Governor Lisa Cook to resignLisa DeNell Cook is an American economist who has served as a member of the Federal Reserve Board of Governors since May 23, 2022. She is the first African American woman and first woman of color to sit on the BoardCEO-to-worker pay gap surges to 632 to 1 at US's lowest-paying large firms, study shows: At 100 firms in S&P 500 with lowest median pay, executives' comp increased by average of nearly 35% over five yearsFTSE 100 CEO pay rises for third consecutive year, hitting record high CEO pay at top US companies accelerates at fastest pace in four yearsStarbucks CEO Tops List Of Sky-High Executive Pay PackagesStarbucks' CEO is ditching a merit system and giving all salaried staff a flat 2% pay raise insteadSuccession Theater: Target CEO Brian Cornell steps down after 11 years as sales continue to dropTarget's Brian Cornell to hand CEO job to Michael Fiddelke in FebruaryTarget CEO Brian Cornell will step down from the struggling retailer in February and its COO will succeed himTarget CEO Brian Cornell will step down from the struggling retailer in February and its COO will succeed himAlert: Target CEO Brian Cornell will step down from the struggling retailer in February and its COO will succeed himWhen the C.E.O. Retires but Won't Go AwayTarget is the latest company to keep a replaced chief executive around as an “executive chairman.” Does having two top dogs make sense?On August 15, 2025, following a comprehensive succession planning process, the Board of Directors (the “Board”) of Target Corporation (“Target”), appointed Michael J. Fiddelke, Target's current Executive Vice President and Chief Operating Officer, as Target's next Chief Executive Officer and a member of the Board, effective February 1, 2026. At that time, Brian C. Cornell will step down from his position as Chief Executive Officer and will continue to serve as Chair of the Board in an Executive Chair capacity.Goodliest of the Week (MM/DR):DR: Companies with climate targets have more than tripled since 2023: SBTiA total of 10,949 companies worldwide now either have near-term targets or near-term and net-zero targets, or have committed to set them, according to a report by the Science-Based Targets initiative.DR: The juxtaposition of these two headlines:Scientists Say They've Figured Out a Way to Turn Nuclear Waste Into a Powerful FuelScientists Can't Figure Out Why Just Walking In Nature Appears to Quickly Heal Your Brain RotMM: Why Shop? In Maine, the Library of Things Has It All (Almost)You can take out an electric lawn mower at the libraryMM: Lyft co-founders depart board, convert Class B shares - greatest de-dictatorship in modern history? From 30% voting power to 2% voting power as part of the conversion DRShares still worth a paltry $144mAssholiest of the Week (MM): Anti ESG is a jokeLegal definition of a fiduciary: The beneficiary has delegated authority to the fiduciary to act on its behalf;The fiduciary has discretionary powers over the beneficiary's assets or interests;The fiduciary is in a position superior to that of the beneficiary due to specialized access, knowledge or ability; andThe beneficiary trusts that the fiduciary will act in the beneficiary's best interest. (Ponet & Leib, 2011.)From Florida 2023 HB3An act relating to government and corporate activism…The board of trustees, subject to the fiduciary standards … and the requirements in s. 112.662…Which are… Notwithstanding any other law, when deciding whether to invest and when investing the assets of any retirement system or plan, only pecuniary factors may be considered and the interests of the participants and beneficiaries of the system or plan may not be subordinated to other objectives, including sacrificing investment return or undertaking additional investment risk to promote any nonpecuniary factorWhich includes… any social, political, or ideological interestsWhich applies to…Obligations of the United States or obligations guaranteed as to principal and interest by the government of the United StatesWhich makes investing in Treasury securities illegal because…White House Reportedly Launches A Scorecard Rating 500+ Companies On Trump LoyaltyThe rating system evaluates multiple factors, including social media activity, press releases, video testimonials, advertisements, participation in White House events, and other forms of engagement connected to the [One Big Beautiful Bill]Determines who they'll do business withFree speech dictatorsMeta spent $27 million protecting Mark Zuckerberg last year, more than any other CEOGoogle to Pay $36 Million in Anti-Competition FinesCoinbase CEO says he watched famous speeches to psych himself up before banning politics at the companyTrump May Further Redefine U.S. Capitalism With an Intel Move, ‘Come to America and lose $1B': Trump drives new offshore wind lossesFossil fuel “discrimination” laws prohibit discriminating against fossil fuels - there are no law to prevent “discrimination” against wind or solarHow Ownership Can Shape OutcomesHollowing out the corporate middle class MMStarbucks Sets 2% Raises for Corporate WorkersCoffee giant is in the midst of a turnaround; ‘We need to carefully manage all of our other costs'Starbucks earlier this year said it would lay off 1,100 corporate workersIn July, the company offered buyouts to corporate workers and said it would step up its in-office requirements later this year, to four days from three.From May: Starbucks and unionized baristas locked in a wage standoffNational Legal Policy Center actually filed a resolution this year demanding Starbucks produce a report detailing the human rights risks and “loss of shareholder value” if Starbucks “capitulates” to the union - union killing by SHP?Starbucks CEO Brian Niccol awarded $96 million pay package after 4 months on the jobUse of Starbucks aircraft for travel between city of primary residence and Starbucks headquarters and up to $250,000 in personal non-commuting travel per year; additional use of Starbucks aircraft for travel pursuant to Mr. Niccol's time sharing agreementHeadliniest of the WeekDR: 10 Candidates Will Vie for 4 Open Seats on USA Swimming Board of DirectorsDR: Walmart may have sold radioactive shrimp, FDA warnsMM: Silicon Valley talent keeps getting recycled, so this CEO uses a ‘moneyball' approach for uncovering hidden AI geniuses in the new era“There's different biases and filters about people's pedigree or where they came from. But if you could truly map all of that and just give credit for some people that maybe went through alternate pathways [then you can] truly stack rank,” Alex Bates, founder and CEO of AI executive recruiting platform HelloSky, told Fortune.MM: Forests in Certain Areas of the World Can Add to Global Warming I hate that headlineWho Won the Week?DR: The term “Bro IPO.” Or is it “BroPo?”MM: Damion. And it's BroPO.PredictionsDR: Target accidentally announces one of Brian COrnell's new board roles will be the Chairman of the We-Swear-It's-Not-My-Idea Task ForceMM: An analytics company somewhere realizes you can take the “moneyball” concept and apply it to people at publicly traded companies, making millions of dollars by giving investors the ability to vote for their fiduciaries by using advanced data, not voting on the fact that John is kind of cute and Leslie is a nice name.

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is there a slight boycott in the making? Is there woke-ism involved in the rebrand? Jim Carafano first this hour, and we talk national security & DC security!

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands #podcast with Bill Petrie. To kick off the show, Bill shares some very candid professional and personal thoughts about the retirement of HALO CEO, Marc Simon. Soon thereafter, Bill welcomes the CEO of eXtendTech, Dale Denham. Before launching into “Five Easy Questions,” they talk about what growth – and success – looks like for solopreneurs. Speaking of the “Five Easy Questions,” you really don't want to miss out on the candid conversation about his time at PPAI, AI in promo, twin talk, and, just maybe, a surprise “rapid fire.” A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

AppleInsider spotted the latest bizarre wrinkle to this story, which is that the actual phone still does not exist. The publication noticed that promotional images for T1 all show different smartphones that appear to be tweaked in a photo editor to look gold. While the website shows a badly edited image of what appears to be a Revvl 7 Pro 5G phone, an Instagram ad seems to depict an iPhone 16 Pro Max, again with the company's branding overlaid. A third confusing image edit was posted on X earlier this week. That photo shows a Samsung Galaxy S25 Ultra equipped with a case made by Spigen. The South Korean accessory company's logo can be seen behind the render of an American flag. In other news, Germany-based search engine and browser nonprofit Ecosia is the latest party to make an offer for Google's Chrome. Questions about Chrome's fate have been swirling since the news that the Department of Justice would push for Google to sell the browser after the ruling that the company's search engine business constituted a monopoly. And the National Highway Traffic Safety Administration just announced an investigation into Tesla regarding its Autopilot and Full Self-Driving systems. That's according to a report by Electrek. The road safety regulator says the probe involves inconsistencies with how the company reports crashes regarding the aforementioned systems. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport.  Brands today are focusing on: localism, sustainability, digital integration, and experiential retail.  What does that mean for you as a consumer of running-related products and culture? Christina Henderson is the director of The Running Event -North America's premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the "25 Women to Watch" in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin. [powerpress] [box] Links Mentioned in This Episode: Run Coaching. Work with a MTA running Coach. Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order! IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000. AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2. The Richmond Marathon on November 15, 2024 -America's Friendliest Marathon! Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off! The Running Event -massive trade show and industry conference on December 2-4, 2025. [/box]

Host Dennis Scully and BOH executive editor Fred Nicolaus discuss the biggest news in the design world, including RH's new acquisitions, what's going on with Industry West, and what design looks like on Reddit. Later, legendary designer Charlotte Moss joins the show to reflect on a big anniversary and talk about her latest project, the Southern Living Idea House.This episode is sponsored by ErnestaLINKSCharlotte MossSouthern Living Idea HouseBusiness of Home

This episode is part three in an ongoing series about brands and how they influence our identities and drive consumerism.In this episode we will be unpacking and exploring various examples of "cause marketing:"The flaws in the "buy one, give one" model,How brands engineer fundraiser collections to be profitable,The effectiveness of "round up" at checkout campaigns,Why B Corp certification doesn't mean as much as it once did,The real reason companies do fundraisers for charity and causes,And we will do the math to get to what a 1% giveback really means.Additional reading:"Melania Trump says 'don't care' jacket was a message," BBC."T-shirt makers riff on Melania Trump's jacket with their own message and donate proceeds to refugee services," Lindsay Ellefson, CNN."The Broken 'Buy-One, Give-On" Model: 3 ways to save TOMS Shoes," Cheryl Davenport, Fast Company."The Impact of TOMS Shoes," Bruce Wydick."Shoeing the Children: The Impact of the TOMS Shoe Donation Program in Rural El Salvador."Dr. Bronner's Statement on Dropping B Corp Certification"The B Corp Standard is at Risk," Fair World Project."Nespresso: Known for Human Rights Violations, Now B Corp Certified," Fair World Project."How Nespresso's coffee revolution got ground down," Ed Cumming, The Guardian.Rio Tinto Corporate Rap SheetJOIN AMANDA FOR THE CLOTHESHORSE BIRTHDAY CRAFTERNOON ON SEPTEMBER 21!!!ALSO: get your tickets for Clotheshorse LIVE!10/23  Seattle, WA @ Here-After10/26  Portland, OR @ HoloceneGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it's a typed out message or an audio recording:  amanda@clotheshorse.worldDid you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorseClotheshorse is brought to you with support from the following sustainable small businesses:Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches workshops for hobbyists and aspiring designers, so that anyone can learn the foundational skills of making, mending, and altering their own clothes. Ruby also provides professional design and patternmaking services to emerging slow fashion brands, and occasionally takes commissions for custom garments and costume pieces. She has also released several PDF sewing patterns for original designs under her brands Spokes & Stitches, and Starling Petite Plus. Check the schedule for upcoming workshops, download PDF sewing patterns, and learn about additional sewing and design services at www.slowfashion.academy.The Pewter Thimble Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble (@thepewterthimble). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.com Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask important questions like, “Where was this made? Was this garment made ethically? Is this fabric made of plastic? Can this garment be upcycled and if not, can it be recycled?” Signup at decodenim.com to receive $20 off your first purchase. They promise not to spam you and send out no more than 3 emails a month, with 2 of them surrounding education or a personal note from the Founder. Find them on Instagram as @deco.denim.Vagabond Vintage DTLV is a vintage clothing, accessories & decor reselling business based in Downtown Las Vegas. Not only do we sell in Las Vegas, but we are also located throughout resale markets in San Francisco as well as at a curated boutique called Lux and Ivy located in Indianapolis, Indiana. Jessica, the founder & owner of Vagabond Vintage DTLV, recently opened the first IRL location located in the Arts District of Downtown Las Vegas on August 5th. The shop has a strong emphasis on 60s & 70s garments, single stitch tee shirts & dreamy loungewear. Follow them on instagram, @vagabondvintage.dtlv and keep an eye out for their website coming fall of 2022.Located in Whistler, Canada, Velvet Underground is a "velvet jungle" full of vintage and second-hand clothes, plants, a vegan cafe and lots of rad products from other small sustainable businesses. Our mission is to create a brand and community dedicated to promoting self-expression, as well as educating and inspiring a more sustainable and conscious lifestyle both for the people and the planet.Find us on Instagram @shop_velvetunderground or online at www.shopvelvetunderground.comSelina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts.  Sustainably crafted in Los Angeles, each piece is designed to last in one's closet for generations to come.  Maximum Style; Minimal Carbon Footprint.

Nick is joined by Mirror journalist David Yates for a look at today's racing news. On the eve of York's Ebor Festival, Nick and Dave look at the key declarations for the first two days, and are joined by trainers Ed Walker and Henry Dwyer to preview. Dan Barber runs down the Top 10 Performances since the mid-1990s at the prestigious fixture on Timeform figures. Meanwhile, continuing the Racing Tax debate, Flutter's Director of Racing Strategy Seb Butterworth has his say in a forthright and wide ranging interview. Claiborne Farm's Walker Hancock is this week's Weatherbys Bloodstock Guest.

Welcome back to another episode of Brands and Barbed Wire.   This week we continue our Future of Beef series where we interview Nick Jorgensen with Jorgensen Land and Cattle.  We've interviewed the Jorgensen family before here on Brands and Barbed Wire which is an incredible episode if you haven't listened.  It's about the family's history in the Angus business and details the famous FBI raid on the ranch.   This episode from the Future of Beef focuses more on the technology they utilize on their ranch in SD.   We hope you enjoy the show and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

Iconic Brands that have gone away over time

Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy for some of the world's most popular brands, including Disney and Loungefly. We discuss Ilana's illustrious career in selling a lifestyle over a product and how the organic positioning of that lifestyle is the unlock to greater audience connection. We walk through how to drive authenticity within your brand's consumers through nostalgia, self-expression and niche fandoms.Key Takeaways:// To sell a lifestyle instead of a product - identify your target audience, learn how they want to be seen and align your messaging to how they want to be spoken to.// Build nostalgia for your brand by referencing the past and finding fresh ways to incorporate it in the present.// When choosing influencers for a campaign, consider lookalike influencers that may have various crossover interests that align with the campaign look and feel.// Brands are currently underutilizing Pinterest - Gen Z is using Pinterest as a creative outlet and opportunity to build an individual user world.Connect with Ilana: LinkedIn | Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we think they got it wrong. In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the evolving landscape of personalization in retail, particularly focusing on Saks Global's new strategies. They discuss the importance of understanding customer modes, the role of contextual data, and the challenges faced by traditional personalization approaches. The conversation highlights the need for brands to meet customers where they are, especially in the age of social shopping, and emphasizes the integration of online and offline experiences to enhance customer engagement. This episode is brought to you by The Cargo Agency and Feedback Now. Takeaways Personalization is a form of customization for individuals. Saks has invested heavily in personalization strategies. Modes thinking is crucial for effective personalization. Contextual data is essential for understanding customer needs. Traditional personalization approaches may feel outdated. Social shopping is a growing trend in retail. Brands must meet customers where they are online. Integration of online and offline experiences is key. Personalization should not just be about demographics. The future of retail lies in innovative and brave strategies. Chapters 00:00 Introduction to Personalization in Retail 02:57 Exploring Hyper-Personalization Strategies 05:55 The Importance of Context in Personalization 09:05 The Role of AI and Machine Learning 11:57 Challenges of Traditional Retail Personalization 14:49 The Shift Towards Social Shopping 17:45 Integrating Online and Offline Experiences 20:48 Future Directions for Retail Personalization Read more https://www.voguebusiness.com/story/consumers/inside-saks-globals-personalisation-strategy?utm_source=chatgpt.com Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

In this episode, our host Brendon talks with Matthew Sciannella, senior director of demand generation at Refine Labs and former strategy director at Gorilla 76, about how industrial marketers can think differently about building and engaging communities. Along with Peyton, they explore: - What community looks like in a B2B manufacturing context - How webinars have evolved into more interactive, audience-first experiences - The interplay between thought leadership, performance marketing and the Four P's - Practical takeaways from real marketing efforts — and where we're going next Whether you're testing new tactics or refining what already works, this conversation offers a grounded look at how community can bolster your brand.

We're yelling about the dang Sydney Sweeney American Eagle ad along with some other concerning trends at the moment. 

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had such a great time talking with Dario Phillips, Co-founder of Slowtide. What started as a simple idea—a better beach towel—has grown into a lifestyle brand that's as much about art and culture as it is about function.  Dario shared how Slowtide turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today's consumer. What really stood out to me was the way Dario approaches brand building. Slowtide isn't just about selling towels; it's about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary. Here are a few key moments from the episode: * How a love for surf, art, and culture inspired the very first product idea.   * The journey from a side hustle to a full-fledged brand stocked in major retailers.   * Why artist and brand collaborations have become such a powerful part of their identity.   * The challenges of scaling while staying true to their creative roots and sustainable values.   * Insights into how Slowtide turned a utilitarian product into a lifestyle statement. Join me, Ramon Vela, as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community. For more on Slowtide, visit: https://slowtide.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Hear from Spencer Lee as he discusses his preparation for Worlds, wrestling for Tom Brands and preparing for a match against Roman Bravo Young. Learn more about your ad choices. Visit megaphone.fm/adchoices

The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we're doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google's recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they're breaking down how to keep your content high-quality and search-friendly. They'll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you'll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google's latest Core Update: Google's latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility. AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential! Expanding your content's reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it's also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement! Resources: Visit the Food Blogger Pro site to subscribe to our email list! Pinch of Yum Search Engine Journal Ahrefs Tastemaker Conference TopHatRank Analyzing pages that improved following the June 2025 core update — Maria Haynes Will GEO replace SEO – or become part of it? — Search Engine Land ChatGPT ProRata Gist Substack The Substack AI Report Claude Granola superwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later WhatsApp Follow Pinch of Yum on Threads Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Taste might be the most valuable skill in business today. But what is it, exactly? And how do you know if you have it? In this episode, Jessi Hempel sits down with legendary retail executive Mickey Drexler to explore the magic behind great taste—and how it shapes products, brands, and careers. Mickey is known as the “King of Retail.” Over his decades-long career, he transformed Gap into a 1990s style powerhouse, invented Old Navy, revitalized J.Crew, and launched Madewell. Today, he's the co-founder of Alex Mill, a fast-growing apparel brand he started with his son. Jessi and Mickey discuss: • Why taste is more than pattern recognition—and why AI can't replicate it • How intuition, curiosity, and listening fuel creativity and business success • Lessons from building and reinventing iconic fashion brands • How to rebound after career setbacks • The role of taste in spotting products that move markets and shape culture • How to cultivate your own taste, no matter your field Continue the conversation with us at Hello Monday Office Hours! Join us here, on the LinkedIn News page, this Wednesday at 3 PM EST.

In this episode, Jay Jones unveils the exciting new chapter of Be Smart Buy Black. Originally launched as a two-sided online marketplace, Be Smart Buy Black is now being relaunched as a FREE weekly newsletter that bridges the gap between unique Black-owned brands and conscious Black consumers. Jay shares the vision behind this transformation, why this model creates even more value for both brands and shoppers, and how this curated newsletter will feature one-of-a-kind products, exclusive deals, and inspiring stories from Black entrepreneurs. If you're committed to building Black wealth and want to discover and support incredible Black-owned products every week — you won't want to miss this. SUBSCRIBE TO THE FREE NEWSLETTER NOW! Sign up now for the pre-launch at www.BeSmartBuyBlack.com to secure your spot and be first in line for exclusive early-bird perks.