Podcasts about brands

PREVIEW Guest: Chris Riegel. Riegel analyzes the "K economy," where lower-tier consumers are spending less at quick-service restaurants due to high overhead and inflation. With brands reintroducing value products and people eating at home, Riegel questions if this spending drop will negatively impact Christmas retail sales and future liquidity. 1905 BUTTE MONTANA

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And Tough To Enter How Robin Got Her First Sales How to Carve Out A Niche In Apparel Sponsors SellersSummit.com – The Sellers Summit is […] The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

In this episode, Donny explores the ever-evolving landscape of brands shaping today's zeitgeist. Addressing pressing global issues, Donny dives into the alarming rise of antisemitism and calls for leadership action. The discussion navigates through political commentary, critiquing Donald Trump's divisive rhetoric, and analyzing mixed signals from the U.S. economy. Shifting gears, Donny reflects on significant sports updates, such as Patrick Mahomes' season-ending injury and John Cena's retirement from WWE. The episode also celebrates Dick Van Dyke's 100th birthday. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world's largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand's ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it's seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn

Just weeks ago, OpenAI declared a code red. This week, they are rolling out announcements of new partnerships all over the place. Where does AI go from here? Will it bust or continue to grow. We discuss a bunch of interesting stories on the AI front. Plus we get you caught up on other tech news and have some tips and picks to help you get out there and tech better. Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Amazingly Awkward Christmas Playlist (02:40) MAIN TOPIC: The State of AI: bust, boom, or bologna? (04:35) Sam Altman issues 'code red' at OpenAI as ChatGPT contends with rivals The Architects of AI Are TIME's 2025 Person of the Year Adobe Announces Image and PDF Integration with ChatGPT The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney's Brands to Sora Disney Accuses Google of Using AI to Engage in Copyright Infringement on 'Massive Scale' Apple Music is coming to ChatGPT, OpenAI announces Not lovin' it: McDonald's pulls AI-generated Christmas ad after social media backlash DAVE'S PRO-TIP OF THE WEEK: Selectively Copy Messages Text (22:55) JUST THE HEADLINES: (28:15) Merriam-Webster's 2025 word of the year is 'slop' Rubio stages font coup: Times New Roman ousts Calibri Authorities intercept drone carrying crab legs, Old Bay seasoning, weed for prison inmates Russia continues tech crackdown by blocking Snapchat, FaceTime access Texas sues TV makers for taking screenshots of what people watch RAM is so expensive, Samsung won't even sell it to Samsung Hollywood director found guilty of blowing $11 million Netflix budget on crypto and Ferraris TAKES: Robot vacuum Roomba maker files for bankruptcy after 35 years (34:15) SpongeBob and PowerWash Simulator headline today's six additions to Apple Arcade (37:35) BONUS ODD TAKE: Alien Baby Name Generator (42:10) PICKS OF THE WEEK:  Dave: Insta360 X5 8K 360 Action Cam (47:15) Nate: INKEE GC12 Portable LED Photography Light Wand,Bi Color Magnetic Handheld Video Wand Stick 2700K-6500K,2500mAh Built-in Rechargable Inflatable Light for Video Recording Dimmable Camera Light Tube (50:55) https://notpicks.com/2025-gadget-gift-guide-for-geeks/ (54:20) RAMAZON PURCHASE OF THE WEEK (55:55)  

Parfüms boomen bei jungen Menschen. Beinflusst durch Social Media sind sie für die Gen Z Statussymbol und Statement zugleich. Wer sich teure Brands nicht leisten kann, setzt auf «Dupes», Duplikate, die gleich riechen aber viel billiger sind. Wie leicht kann «Einstein» einen Bestsellerduft kopieren? Parfüms: Wie uns die Duftindustrie an der Nase herumführt Parfüms boomen bei jungen Menschen. Für die Generationen Z und Alpha sind sie Statussymbol und Statement zugleich. Je teurer der ‹Brand›, desto exklusiver und kostbarer scheint der Duft zu sein. Doch die Realität ist sehr oft eine andere. Die Parfümindustrie ist ein intransparentes Milliardengeschäft, das seit jeher von einem Hauch Scharlatanerie begleitet wird. «Einstein» steckt die Nase tief in die Flacons und zeigt, weshalb in der Welt der Düfte längst nicht alles ‹dufte› ist. Wie leicht kann «Einstein» einen Bestsellerduft kopieren? Markenparfüms sind teuer. Wer sie sich nicht leisten kann oder will, setzt auf «Dupes», Duplikate, die gleich riechen aber viel billiger sind. Auch dank Influencing auf Social Media starten «Dupes» seit geraumer Zeit so richtig durch. Die Luxusbranche ruft «Diebstahl». Doch Fakt ist: Geschützt sind nur Markenname, Flacon und Kampagne. Das wichtigste Gut, der Duft, gehört niemandem. Ein paar Tropfen Parfüm in ein Gerät namens Gaschromatograph genügen, um die Moleküle und ihre Menge zu analysieren. Mithilfe eines Parfümeurs hat «Einstein» zwei Bestseller-Parfüms in nur 30 Minuten nachgemischt und Passanten unter die Nase gehalten. Ein Experiment mit überraschenden Antworten. Magisches Ambergris: Die Jagd nach dem «schwimmenden Gold» Sie werden in der Parfüm-Industrie nur noch marginal verwendet: Aber es gibt sie noch, die wertvollen und seltenen Düfte aus der Natur. Ambra oder Ambergris ist einer der Düfte, der Menschen seit der Antike die Sinne vernebelt und die Parfümiere bis heute inspiriert. Ambra ist eine wachsartige Substanz, die dann und wann an Strände angeschwemmt wird. Die Herkunft ist wenig appetitlich: Es handelt sich um Erbrochenes von Pottwalen. Wer Ambra findet, kann reich werden. Aber es braucht dazu Erfahrung, sehr viel Glück und einen Ort wie die wilde Atlantikküste im Westen Irlands. Dort hat «Einstein» einen professionellen Ambra-Jäger auf der Suche nach dem «schwimmenden Gold» begleitet. Mit Erfolg?

In this episode of TellyCast, Justin Crosby is joined by Joe Churchill, former Digital Commissioning Editor for Branded Content at Channel 4 and now co-founder of Fan Club, a digital-first agency built around brands, creators and premium social video.Joe breaks down what it really means for brands to behave like broadcasters, why owning audiences now matters more than owning formats, and how branded entertainment has moved far beyond interruptive advertising. Drawing on his experience inside Channel 4 and now on the agency side, he explains how brands are developing long-term IP, building native formats for YouTube and social video, and working more strategically with creators.The conversation covers the realities of talent costs, the role of creators versus legacy talent, and why audiences are far more comfortable with brand-funded content than the industry often assumes. Joe also shares his predictions for 2026, including YouTube's collaboration tools, the rise of brand-backed micro drama, consolidation between broadcasters and digital studios, and why audience ownership is replacing IP as the most valuable asset in the production economy.Topics include branded entertainment, social video strategy, creators and talent economics, micro drama, YouTube's evolution, audience growth, and what comes next for digital-first studios.Sign up for The Drop newsletterSupport the showSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

This episode of Business of Drinks is supported by MHW, Ltd., a company that has quietly shaped the beverage alcohol industry for more than 30 years — often behind the scenes of brands that went on to become category leaders or major acquisitions.MHW is a nationally licensed importer, distributor, and service provider with licenses across all 50 U.S. states and the EU. In this conversation, CEO Ryan O'Hara, EVP Scott Saul, and Senior Advisor (and former CRO) MaryAnn Pisani break down how MHW's service-provider model helps brands navigate one of the most complex operating environments in consumer goods — without giving up control of their brand or strategy.Key takeaways for drinks founders and operators:

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim's guest this week is at the center of AT&T's transformation: Kellyn Smith Kenny, the company's first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn's leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.Tune in as Jim explores Kellyn's unique leadership journey—from Division I athlete to C-suite change agent—and how she's redefining what it means to lead a modern brand.---Learn more, request a free pass, and register at https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today's featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it. Kasim Aslam is one of the world's leading voices on Answer Engine Optimization. He runs one of the largest AEO communities and leads a six person research team that has analyzed millions of AI citations to understand how large language models choose their sources. He is also the author of The AEO Blueprint and the founder of multiple companies, including a staffing agency, a mastermind, and AEO.co. Kasim has spent the past year deep in the trenches studying how AI crawlers gather, filter, and prioritize information. When it comes to AEO, nobody has more real data. In this episode, we'll discuss: SEO is over. Understanding AEO. Why brands may get lost in LLMs. The quiet Google change that just changed everything in AI citations. The future of ads. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why SEO Is No Longer Enough: The Rise of Answer Engine Optimization (AEO) To understand Answer Engine Optimization, we must first understand that, despite what some agencies may be saying, it is not the same as SEO. Traditional search engines prioritize links. That is why entire industries exist around buying them. In the world of LLMs, backlinks barely matter. The number one ranking factor for AI citations is schema markup. And only 12.4% of websites have clean, validated schema. In other words, nearly 90% of brands are invisible to AI crawlers, regardless of how strong their SEO is. Schema isn't just another optimization tactic. It is the visibility layer. It is the metadata that helps LLMs understand and categorize your content. If your schema is broken or missing, AI cannot reference you even if your content is excellent. This is the equivalent of having a beautiful storefront on a street no one can find. The second key is social mentions. In the same way SEO relied on links, AEO relies on people talking about you. For instance, a TikTok comment from someone in the agency industry saying Jason Swenk is their go-to agency guy counts as an authority signal. LLMs weigh these human mentions heavily. Finally, a lot of the nuances on AEO are changing every day, but Kasim has learned that the real key is building authority, long-form content. That along with clear schema and personal brand is the future of staying in the conversation. Why Personal Authority Beats Brand Authority in AI Search One of the biggest shifts Kasim highlights is that answer engines prefer individuals. A person can write a book, earn a PhD, share opinions, create content, develop mastery, and build authority in a way brands cannot. That means generalists are in trouble. If your expertise is scattered, AI won't know how to classify you and won't choose you as an authoritative answer. Meanwhile, someone who goes deep in a single topic becomes the preferred answer. It is a shift away from corporate brand authority and toward personal authority. Authority is not spread across a company anymore. It sits with people. Agencies that hide behind a brand name will lose visibility. Personal brands that plant a flag will win. For agency owners, this is huge. You do not need a bigger brand. You need clear expertise tied to a real person. This is exactly why Jason positions all the Agency Mastery content around him. Personalities thrive. Brands get lost. Where LLMs Get Their Data (and Why That Just Changed Overnight) Kasim's research revealed that 21 percent of all AI citations once came from Reddit. YouTube followed at 18.8 percent. These platforms had deep context and raw human conversation, which LLMs love. Then Google quietly changed everything. Twenty two days before the interview, Google cut off 90% of the internet from AI crawlers by reducing search results from hundreds to ten. Because LLMs rely on deep search results (not the top ten), reducing the searchable depth limits the information AI can access - removing platforms like Reddit from the AI training pipeline. AI tools rely heavily on these deeper results for nuance. By limiting access, Google essentially removed Reddit and other community based sites from the AI food chain. This change sent shockwaves through stock prices and visibility, and most people never noticed. Google is protecting the content needed to train AI because only two organizations truly own the global knowledge graph: Google and Amazon. OpenAI and the rest are crawling, not casing, the internet, which means they operate at a major disadvantage. Google is playing statecraft. And according to Kasim, Google will win the AI race. The Rise of Screenless Search and Voice-Driven Results According to Kasim, we are quickly moving toward a screenless world. Eric Schmidt has said the screenless future is years away, not decades. And the younger generation is already there. Over 55 percent of people under 25 use voice instead of text. Voice queries require different markup, structure, and formatting, and only 0.3 percent of websites use voice schema. Meanwhile, 65 percent of all searches end in zero clicks. People are asking, getting an answer, and moving on. That number does not even include the people who have stopped using search altogether and have already shifted to answer engines. This means your future website is not for your audience. It is for AI. Kasim is rebuilding his personal site in Notion because he believes CSS-light, simple, stripped down sites will perform better for AI ingestion. We are entering a world where content is created for machines first and humans last. How Google Gemini Is Rewriting the Future of Advertising Here is a wild data point. When Kasim set up new Chromebooks for his kids, he discovered the default search engine was not Google. It was Gemini. Google owns Chrome. Google owns Chromebooks. Yet they replaced its primary revenue driver on its own device with a product that currently has no ads. This tells you where the company is headed. They are rebuilding a new knowledge graph optimized for answer engines, while competitors still reply on the old search-oriented graph. And the future ad model will be nothing like what agencies grew up on. If one answer becomes the default experience, where do ads go? How are they shown? What are users willing to tolerate? And will businesses have to give away deep content to earn visibility the same way early YouTubers and bloggers did? These questions will reshape the entire lead generation ecosystem. Data, Moats, and the K-Shaped Economy The people who win in this new world are those who own data. Not tool access or workflows. Data. Custom GPTs, custom models, and proprietary knowledge bases become your moat. We are entering a K-shaped economy. Twenty percent of people and businesses will become unstoppable because their productivity will outpace demand. Eighty percent will fall to zero. The middle disappears. That means agency owners must adapt, evolve, and lean into deep expertise. Vibe coding (the rapid, exploratory use of AI tools) and no code platforms are accelerating this divide. Kasim's team recreated a software that normally costs ten thousand a year in a weekend. Entire SaaS categories are about to be wiped out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this Greatest Hits episode of TechMagic, hosts Cathy Hackl and Adam Davis McGee dive into the cutting edge of spatial computing, AI, and extended reality. Join Cathy and Adam as they unpack Meta's XR partnership with Palmer Luckey, Snap's smart glasses ambitions, and Apple's sleek AR design strategy. Cathy dives into the strange world of vibe coding and discovers anyone can gamify the pitfalls of the dating scene. The conversation also explores AI dating experiments, haptic tech in entertainment, and the evolving ethics of privacy in a spatially connected world. With insights from AWE and ILMxLAB, they reflect on the shift from storytelling to “story living” and highlight key legislation shaping AI security. A must-listen for anyone tracking the future of tech-human interaction.Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She's one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue's Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like Will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi's, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedInAdam Davis-McGee BioAdam Davis-McGee is a dynamic Creative Director and Producer specializing in immersive storytelling across XR and traditional media. As Senior Producer at Journey, he led the virtual studio, pioneering cutting-edge virtual experiences. He developed a Web3 playbook for Yum! Brands, integrating blockchain and NFT strategies. At Condé Nast, Adam produced engaging video content for Wired and Ars Technica, amplifying digital storytelling. His groundbreaking XR journalism project, In Protest: Grassroots Stories from the Frontlines (Oculus/Meta), captured historic moments in VR. Passionate about pushing creative boundaries, Adam thrives on crafting innovative narratives that captivate audiences worldwide.Adam Davis-McGee on LinkedInKey Discussion Topics:00:00 Intro: Welcome to Tech Magic with Cathy Hackl06:33 Meta's Eagle Eye: Military XR Partnership with Palmer Luckey14:05 Apple's Liquid Glass: Paving the Way for AR Glasses17:25 Haptic Innovation: Apple's F1 Movie Trailer Experience19:18 Human vs AI: Why F1 Racing Needs the Human Element22:27 Browser History Dating: AI's Latest Match-Making Experiment26:27 Snap's Vision: Consumer Smart Glasses Coming in 202631:27 From Storytelling to Story Living: ILMxLAB's Immersive Future33:54 Closing Thoughts: Summer Break Announcement Hosted on Acast. See acast.com/privacy for more information.

Why does social proof actually matter? What's the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he's dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it's specific and localized, AND how to make customers draw their own conclusions.  You'll also learn:  - The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15% - Why humor dramatically boosts every brand metric thanks to the Halo Effect - Apple's use of concrete language and how to make your messaging 4x more memorable If you want your Marketing to work better with zero extra budget, this conversation is for you.  Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration  Follow Richard: LinkedIn: https://www.linkedin.com/in/richard-shotton Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Send us a textYour product is great. People love it. But you're still struggling to sell it.Sound familiar?In episode 148 of the Foodpreneur with Chelsea Ford podcast, I chat with Jayne Gallagher, CEO and co-founder of Honey & Fox, a marketing consultancy that helps good food brands turn provenance into sales.Jayne and her business partner Helen work specifically with food and drink businesses to cut through the marketing overwhelm and create systems that actually drive revenue - without needing a four-year marketing degree to do it.Tune in to hear Jayne share her provenance-powered marketing system: 

From Pepsi undoing a decade of design history to Olipop parking a SpongeBob Airstream where digital ads can't reach, we're learning from the week's wildest marketing news.Did you know that BMW paid for an entire highway lane to give their drivers a free ride—and then forced Mercedes and Audi owners to advertise for them to get the same perk?Ben Kaplan (CEO, TopAgency.com) breaks down why the era of "perfect" campaigns is over—and why the next big marketing wins won't come from data-driven insights alone.Featuring:Apple's $230 "sock" & the luxury of zero utilityBMW's petty (and brilliant) Russian toll lane warPepsi's "Ugly Sweater" logo pivotAdidas vs. Nike: Why gut instinct can sometimes beat big dataThe Campbell's Soup hot mic disasterOlipop's SpongeBob Airstream & physical retargetingWhy "No AI" is the new premium flex

In this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center. They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave. You'll learn: Why cohesiveness matters more than random "good products" when building a line sheet and wholesale presence How to move from handmade/custom work into a more sustainable model without losing your creative identity What boutiques do best when they market story-driven brands (and why displaying collections together matters) How wholesale can stabilize a business when social algorithms shift Two key business lessons: price for future wholesale now + know when to say no   Join The Boutique Hub Best Year Yet Allie Falcon: Website: Alliefalcon.com Instagram: @alliefalconTikTok: @alliefalcon

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Archer's journey to $300 million in annual sales has been driven by an unwavering focus on operational excellence. In this episode, founder and CEO Eugene Kang shares how disciplined execution, vertical integration, and precisely timed innovation transformed Archer from an upstart jerky brand into one of the fastest-growing meat snack companies in the U.S. Eugene unpacks Archer's recent rebrand, how the company positioned itself ahead of the explosive growth of meat sticks, and the importance of building durable partnerships with retailers like Whole Foods. He also explains why patience and long-term thinking remain critical traits for CPG founders navigating scale. Show notes: 0:25: Eugene Kang, Founder & CEO, Archer – At Nosh Live L.A. 2025, Eugene discusses the rebrand from Country Archer to "Archer," revisits the company's early breakthrough – a partnership with Huy Fong Sriracha – and its expansion into meat sticks in 2018. He talks about Archer's rapid scale and how disciplined execution and new household adoption is helping the brand outpace the overall category. Eugene explains how two owned manufacturing facilities enable cost control, quality, and pricing flexibility, and highlights operational excellence as a core strength. He also talks about how a renewed push to build brand equity through national marketing like the "Stick to Real" campaign has supported brand growth. He underscores the importance of patience, discipline, and long-term thinking in CPG, balancing data with intuition in innovation, and delivering clear value to consumers amid inflation. Brands in this episode: Archer, Slim Jim, Huy Fong

2026 is not the year to play it safe — and it's definitely not the year to keep relying on Airbnb alone. In this episode of Branded and Booked, I break down what I see coming next for short-term rentals, boutique hotels, micro-resorts, and the investors behind them — and why branding, direct strategy, and personal visibility are no longer optional. From platform changes and rising fees to the growing gap between checkbox amenities and truly curated guest experiences, this conversation is a wake-up call for hosts who want longevity, leverage, and real brand value. In this episode, we cover: Why more investors are shifting away from single-family STRs and toward boutique hotels, micro-resorts, and larger experiential projects The real cost of relying solely on Airbnb — and why 2026 is the year direct booking strategies become essential Why design alone isn't enough (and what real brand strategy actually includes) How brand clarity directly impacts the guests you attract — and the problems you avoid The rise of personal branding for hosts, operators, and real estate investors with bigger visions What it actually looks like to leverage your personal brand to attract partners, clients, and opportunities Why the guest experience gap is widening — and how curated rituals, storytelling, and intentional touchpoints win The evolution of influencer marketing (no more random trades, ever) Why hospitality brands are becoming media brands — and how content now drives demand How strong branding and marketing directly increase the exit value of your properties Connect with me:

When it comes to marketing, everyone has opinions—but few have proof. That's where Professor Byron Sharp steps in. In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B marketers are getting wrong, what they should measure instead, and why focusing only on in-market buyers is a recipe for decline. Byron drops truth bombs on:   Why mental availability drives physical availability (not the other way around)  How B2B marketers are shooting themselves in the foot with fluffy brand campaigns   What to measure if you want to track real progress  Why B2B growth takes time—and how to prove it's working Plus, why CMOs should stop pretending that awareness is enough and start earning a place in buyers' brains before they're ready to buy. Whether you're defending your brand budget to a CFO, fighting for longer-term investment, or just trying to grow your share of voice without blowing it all in Q1—this episode delivers the mental fuel (and science) to make your case. To hear the rest of this CMO Huddles Bonus Huddle, visit CMO Huddles Hub on YouTube.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/   

This week, special guest Rich Jordan takes us inside a marketing challenge presented by his successful acquisition of home services businesses. Do you keep the legacy names of those businesses to preserve local trust—at the cost of running a fragmented, inefficient marketing operation? Do you take the strongest brand you own and roll it out everywhere, even if it may not translate from one community to the next? Or do you wipe the slate clean and create an entirely new brand to unify the whole operation—knowing that it means walking away from money you've already sunk into branding your biggest location? In a conversation with Shawn Busse and Jay Goltz, Rich walks through how he wrestled with those choices, why he ultimately made the call he did, and what he learned along the way. His takeaways included that there are still people who listen to radio, that an authentic story can compete with private equity, and that it is possible to find a marketing agency that will align its interests with yours.

This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Brands and Creators: Creative Collaborations Everyone Can Agree To." This panel covers all things brand partnerships, from what makes brands say yes to working with artists, as well as some stories about what not to do. This panel includes Ryan Roth from Pioneer DJ, Mario Ponce from Shure, Kate Sheets from Blipblox and is moderated by our very own Emily Francis. If you're looking to land your first brand deal in the new year, this one's for you. The News On… Suno, Songkick, and a Reddit Revolt African Artists Are Reaching More Global Listeners With Help From Audiomack   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.  

Chef Jose Garces' Culinary Journey*Growing up, Chef Garces learned traditional dishes like ceviche, empanadas, and pan de bono from his mother and grandmother, while his father enjoyed grilling steaks. He emphasized the importance of sofrito, a foundational cooking technique using onions, garlic, and peppers, which he still prepares in large batches. Exploring Latin Culinary TraditionsJose and Amaris discussed the importance of sofrito in Latin cooking and its variations across families. Jose shared his journey from French classical training to embracing Latin cuisine, highlighting the foundational role of sofrito and other base ingredients in different culinary traditions. They also talked about Jose's experience with paella, which he has been perfecting for 20 years, emphasizing the complexity and precision required to make a great dish. Amaris praised Jose's interpretation of paella, which she found to be authentic and reminiscent of her experiences in Spain.Brand Expansion PlansJose discussed plans to expand the tapas-based concept Amada to Chicago in the spring and Dallas in the fall. He emphasized the importance of perfecting the paella recipe and mentioned that his team would be filming and annotating the process to ensure consistency. Jose also shared his experience with opening various restaurants, including Village Whiskey, and explained the decision-making process behind each venture.Brand Expansion and Partnership UpdatesJose discussed his brand's expansion to Nashville, planned for late 2026, and highlighted its southern-inspired menu and recent improvements. He mentioned a partnership with SPB Hospitality to enhance the beverage program and emphasized the brand's collaboration with Aramark at the Xfinity Mobile Center. Jose also shared his experience with Cook Unity, a home meal service, where he has been a chef partner since 2021, offering fresh, ready-to-eat meals in six markets. Amaris expressed her positive experience with the service and noted the quality and convenience of the meals.Community Initiatives and Future InvolvementsJose highlighted the importance of supporting restaurant workers through initiatives like English language classes and health screenings, and how his recently renamed foundation, Communidad Garces, reflects his service-oriented mission. Jose also expressed his excitement for the successful future of his newly-opened Japanese restaurant Okatshe, located in Allentown, PA. And he was very enthusiastic while expressing the value of not only supporting local purveyors, but ensuring the healthiest meals by utilizing local, sustainably sourced ingredients.*The following description was aided by an AI summarization, with original material included.

Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways Partnerships now require active, outcome-driven deal design. “Set it and forget it” is gone, optimization and communication matter. Buyers expect cleaner supply paths and real transparency. Cadent's ViewPlanner supports planning across linear, CTV, OLV, and YouTube. Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. Career growth came from staying curious and learning by doing across roles. Hard moments reshaped Andrew's leadership style toward empathy and authenticity. Chapters 00:05 Andrew's background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What's stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent's ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew's perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth?In this episode of Numbers and Narratives, we sit down with Joe Gilgoff (CX Joe) to unpack a career that spans early-stage startups, breakout consumer brands like AG1, Daily Harvest, and SeatGeek, and a bold leap into entrepreneurship. Joe shares how he transformed unstructured customer data into actionable insights, and why customer experience isn't a cost center, but a growth engine.We explore how customer-centric cultures are built, how AI is reshaping customer support without replacing humanity, and what founders can do from day one to turn CX into a competitive advantage. From hiring the right talent to making customer-first decisions when the numbers don't immediately add up, this conversation blends strategy, storytelling, and real-world lessons.Joe Gilgoff https://www.linkedin.com/in/joe-gilgoff-9415bb5b/----------------------------------------------------------------------00:00 From English Major to CX Leader04:55 The First Customer Calls That Changed Everything09:40 Why Customer Experience Drives Growth14:45 Inside Iconic Consumer Brands19:05 Customer Obsession vs Marketing Hype23:35 The CX Playbook That Scales28:50 Hiring Humans Who Get the Customer33:45 AI and the Future of CX38:10 When the Tie Goes to the Customer43:00 Building CX Joe and the Trusted Advisor Model

In an era where consumers gather inspiration everywhere else, branded eCommerce sites face an existential crisis: prove your utility or become irrelevant. This episode examines how consumer expectations have shifted toward "get me what I want, when and how I want it," with 58% finding returns the most frustrating aspect of online shopping. We dissect why guest checkout remains a universal pain point and how brands can differentiate through seamless utility rather than flashy features.The Foundational Basis Matters MostKey takeaways:eCommerce sites have evolved from discovery engines to confirmation engines—customers arrive with pre-baked decisions seeking reassurance, not persuasion.Speed, clarity, and consistency are the new table stakes. Flashy features mean nothing if your site is slow, your checkout is clunky, or your shipping policy is unclear.Personalization should be engagement-based, not identity-based. Customers want relevance without creepiness—focus on their behavior in the moment, not invasive tracking.AI is an enabler, not the answer. Use it to understand cross-platform touchpoints and customer frustrations, not as a magic bullet for conversion. [00:04:06] "By the time they land on your site, they have pretty much created an idea of who you are, of what you offer, of what your product is. It's more on the choice confirmation bias...they don't want to be challenged. They just want to be reassured that they made the right decision." – Felipe Pose[00:14:00] "The role of the website has become more about clarity and reassurance, and not about communicating everything that you are, everything that you do, everything that you provide." – Felipe Pose[00:20:33] "I think that is one of the most powerful insights that we have gathered from many reports...they don't want to be really over targeted. They don't want identity based personalization. It's more based on what I want in this moment. What do I need from you? It's personalization based on engagement." – Felipe Pose[00:29:11] "If you are playing like a Jenga game...if you don't have a really strong foundation, if you don't have a site that is working correctly, a site that has some really slow pages, you have an unclear shipping policy...those are the things that will end up moving the needle the more." – Felipe Pose[00:32:46] "It's all about being prepared for the future and really understanding. Do I have everything I need today to be prepared for that? Because if you are on a really slow platform, something that is not scalable, you will not have a good experience today, even more so in 2026." – Felipe PoseAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands crossing the $100M line, roughly speaking, face a privileged danger : deceleration. It happens very quickly once you hit max ACV or even ¾ of your category's max ACV. If you didn't prepare for this, you will have to act fast. It's very hard to an emerging brand to get past $500M and stay growing like KIND. The solution is to aim for the opposite - acceleration, even when it seems least likely to happen.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

It's that time of year again: Brand Federation's Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walmart. He's also a visiting professor at William & Mary, sharing decades of brand strategy know-how. On this episode, Matt reveals which brands earned “Nice,” which landed on “Naughty,” and what leaders can learn from both. What You'll Learn How brands end up on the Naughty list by ignoring customer context and cultural signals. How Delta, Starbucks, and others earned their spot on the Nice list through clarity, consistency, and smart leadership. Why edgy brand moves succeed or fail depending on strategy and self-awareness. How crisis response can turn a disaster into a win with creativity and cultural savvy. What Apple's place on the watch list says about innovation, risk, and the future of tech brands. Episode Chapters (00:00) Intro (00:52) Matt returns to the show (01:21) Why American Eagle's “Great Jeans” campaign backfired (03:52) Cracker Barrel's tone-deaf rebrand misstep (06:48) Target's DEI reversal and the cost of misunderstanding your customer (09:20) Southwest walks away from its differentiators (11:52) Meta's AI avatars go sideways (12:44) Delta earns a place on the Nice list (13:55) Starbucks returns to the core (16:55) How Astronomer turned crisis into comedy (21:15) Duolingo kills the owl (and nails it) (24:40) Navigating edgy vs. effective brand moves (24:51) Apple lands on the watch list (27:40) The brand that made Matt smile (29:17) Where to learn more about Brand Federation (30:08) Closing Matt Williams is the President of Brand Federation, a brand and marketing consultancy that helps organizations like Harvard, MIT, and Mercy Corps transform their brand strategy for growth and impact. Before that, he spent 26 years at The Martin Agency, rising through strategic planning roles to become CEO. During his tenure, he led strategy and campaigns for GEICO, OREO, UPS, Discover Financial, Benjamin Moore, and Walmart, while guiding the agency to national creative and effectiveness recognition. Matt also teaches as a Visiting Clinical Professor at William & Mary, where he brings decades of brand strategy expertise to future marketers. Matt lights up when talking about Duolingo, specifically the irreverent, persistent, slightly unhinged owl. The way Duolingo leans hard into its mascot's attitude — using humor, edge, and cultural relevance — reflects a brand that truly understands both itself and its audience. The owl's personality, storytelling, and strategic mischief never fail to make Matt smile. Connect with Matt on LinkedIn. Check out the Brand Federation, where you can see the full Naughty & Nice List! Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Greene sits down with Steph Weber, CEO of The Weber Co., to break down why short-term rental owners can't rely solely on Airbnb if they want long-term control and growth. Steph explains how direct branding protects your business from platform changes, helps guests connect emotionally to what you offer, and creates a clearer path to repeat stays and referrals. They also dig into what it actually takes to build a brand guests remember, beyond pretty photos and a few amenities. Steph shares how to define a real target audience (often starting with yourself or a past/future version of yourself), how to turn amenities into guided experiences, and why collecting guest emails is one of the simplest, most overlooked moves STR operators can make. The biggest takeaway: today's STR world isn't a side hobby—it's a hospitality business. And the operators who win are the ones who design intentionally, market consistently, and build a brand they own. In this episode, you will hear: Why direct branding matters when you don't control the platform that drives bookings How Airbnb changes can impact hosts—and why brand autonomy is the hedge What it means to create a "branded guest experience" (not just a place to sleep) How to define your avatar and design for a specific audience (not the masses) Why email lists are "low-hanging fruit" and how they power direct bookings Turning amenities into intentional rituals and guided experiences guests remember Follow and Review If you enjoy the show, please follow Zen and the Art of Real Estate Investing on Apple Podcasts and leave a rating and review. It helps other listeners discover these conversations and supports the show's growth. Supporting Resources Connect with Steph: Website: http://theweberco.com/  Instagram: http://instagram.com/theweberco  LinkedIn: https://www.linkedin.com/in/stephweberbrandcoach/  Connect with Jonathan: Website - www.streamlined.properties  YouTube - www.youtube.com/c/JonathanGreeneRE/videos  Instagram - www.instagram.com/trustgreene  Instagram - www.instagram.com/streamlinedproperties    Zillow - www.zillow.com/profile/streamlinen​j Bigger Pockets -  www.biggerpockets.com/users/jonathangreene Facebook - www.facebook.com/streamlinedproperties  Email - info@streamlined.properties   This episode was produced by Outlier Audio.

**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging.**See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

For a visual, check out our video on YouTube www.youtube.com/@lettyrunsAlso Check out our newest platform www.marathonjournal.com The world of running footwear is undergoing a radical shift! Tune in as we unveil the biggest 2026 running shoe trendsseen at the International Running Expo and The Running Event. The major takeaway? Global challengers like Anta, HiRacer, 910, 361, Kiprun and Swiftwick are bringing high-performance carbon plate shoes to the US market at unprecedented low prices (think $130 super shoes!). We break down the specs of these game-changing, affordable racers and cover the simultaneous rise of max cushion shoes (like the Rad UFO) focused on durability and recovery. Find out which new brand offers the best value for your next marathon and how this price war benefits your training.Thank you for watching! If you enjoyed this content, be sure to give this video a like and subscribe to the channel for more marathon content.

In this episode, we're kicking off a short series all about pivoting, evolving, and exploring new creative seasons as a photographer. It's so easy to stay siloed inside the same family photography conversations, hearing the same strategies and the same voices. But there is so much to learn from photographers who step outside the familiar and build something new. Today's guest—Nicole Hodgson—is the perfect guest to kick it off. Nicole is a former marriage and family therapist turned lifestyle brand photographer based in Northern California. She began her business photographing families, but over time, her sessions started filling with women who were also building businesses of their own. That pattern nudged her toward a new direction, and eventually, a full pivot into brand photography. In this warm and candid conversation, we talk about: The early signs that her niche was shifting The first steps she took to bring a new direction to life The identity work behind rebuilding a business from the ground up The honest pros and cons of family photography How her past career shaped her perspective as an artist and entrepreneur The confidence it takes to be the face of your brand The power of journaling for capturing new ideas and having confidence with executing on them Nicole shares her approach to a new pricing model for brands vs what made sense for her family clients and the financial logic behind marketing to brands versus families—an incredibly helpful lens for anyone curious about expanding their services. Whether you're considering brand photography, navigating your own pivot, or just wondering what else is possible in this industry, this episode is a reminder that your identity, your opportunities, and your creativity are bigger than any niche. // LINKS MENTIONED //  Rebrand with Maddie Peshong: https://www.maddiepeschong.com/brand-photography Episode 18: The benefits of being an introverted photographer switching careers, shooting multiple genres, and more with Caitlin Alohilani  Free Resources for Family Photography Education: https://www.leahoconnell.com/learn   // CONNECT //    Nicole Hodgson  Website: www.nicolehodgsonphotography.com Instagram: @nicolehodgson.photography   Leah O'Connell Website: https://www.leahoconnell.com Instagram: @leahoconnell.photo  

​​Nick Cogger is the CEO and co-founder of Better Beer, one of Australia’s fastest-growing beer brands. With a background spanning venues, alcohol, and drinks innovation, Nick’s journey has been anything but overnight. In this episode, Nick breaks down how a chance Instagram scroll led him to The Inspired Unemployed, why influencer marketing only works when ambition matches audience, and how a “reverse pitch” sparked the idea of Better Beer. He shares why he focused on creating a product everyone in Australia can enjoy, and how timing, discipline, and strategy are what it takes to take on the big brewers. Follow Better Beer here: https://www.instagram.com/betterbeer You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube Claim $500 Bitcoin with OKX SMSF. SMSF trustees: Successfully sign-up your SMSF and getverified for an OKX SMSF trading account. Deposit $5 and receive $500 worth of Bitcoin. Eligibilityrequirements and T&Cs apply. Book a 1-1 call with the OKX SMSF team today for guidance. Offer ends 31 March 2026.See omnystudio.com/listener for privacy information.

The podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing, emphasizing the difference between sponsorships and true partnerships. Erica and Hailey share their personal journeys into the sports industry, their approach to ensuring mutually beneficial collaborations, and the importance of staying attuned to cultural shifts. They discuss specific strategies, stories of successful partnerships such as flying a Purdue fan to a Super Bowl game, and the various challenges and adjustments that come with live events. The episode also hints at future discussions on topics like NIL (Name, Image, Likeness) agreements and the role of brands in entertainment beyond sports, including music festivals and museums.Resident Guests: ⁠Erica R. Hutchinson, MBA. Partnerships Supervisor at LERMA/ Hailey (Becker) Barns, Director of Partnerships at LERMA/Producer:⁠⁠⁠⁠ ⁠⁠⁠Victor Cornejo Tell Me More Studios⁠⁠⁠ & ⁠⁠Pranav Kumar at LERMA/⁠⁠Host: ⁠⁠⁠Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/⁠⁠⁠

In this “Best of 2025” episode of Omnivore, Food Technology revisits the top food science and thought leader interviews of the year. The AI era is unquestionably here, and it's advancing at lightning speed. In this episode, AI “futurist” and IFT FIRST keynote speaker Steve Brown discusses the unprecedented opportunities that AI offers, its benefits … Continue reading EP 74: Riding the AI Wave, Legacy Brands Product Innovation, MAHA at IFT FIRST →

On this week's Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including Cracker Barrel's post-logo-change sales slump, Sweetgreen's introduction of a $10 value bowl, and restaurant trend expectations for the year ahead. First up is Cracker Barrel, which continues to reel after its rebrand and logo change from earlier in the year. Sam and Alicia discuss the latest earnings from Cracker Barrel, which included a sharp decline in traffic and sales. How might Cracker Barrel return to growth? And what can other restaurant chains learn from this whole ordeal? Next up is Sweetgreen, which is also suffering from traffic and sales declines and just announced a new $10 Harvest Bowl LTO — the fast-casual salad chain's first value offer. Sam and Alicia talk about the implications for Sweetgreen and the broader fast-casual category, which has lost momentum in 2025 as consumer behaviors shift. Then they tackle 2026 trends, and particularly a report from Yum! Brands that outlined how the restaurant company expects younger consumers to dine in the year ahead. Sam and Alicia analyze the data and offer their own expectations for what 2026 might hold for restaurants. Finally, senior food and beverage editor Bret Thorn sits down with McAlister's Deli president and chief brand officer Danielle Porto Parra and GoTo Foods corporate executive chef Brock Peek to discuss big changes to the McAlister's menu. For more on these stories: Cracker Barrel doubles down on Southern heritage, adds kids' meal toys amid sales slumpSweetgreen tackles value perception problem with $10 LTO bowlYum Brands trend report shows younger consumers want control of their dining experience

Adam and Adir discuss politicians feasting on taxpayer largesse, deep dive into the CTM mess – will it survive, Adam quizzes Adir on the most valuable global brands, Mallesons comes home, RBA concedes defeat with interest rates and the rise and rise of Waymo. Thanks for listening! Join us on LinkedIn: https://www.linkedin.com/company/the-contrarians-with-adam-and-adir-podcast Subscribe on YouTube for all our video content: https://https://www.youtube.com/@ContrariansPodcast Follow us on Instagram: https://www.instagram.com/contrarianspod Follow us on TikTok: https://www.tiktok.com/@contrarianspodSee omnystudio.com/listener for privacy information.

Lauren Hartstone is a Creative Director and Partner at Sibling Rivalry, where she's spent the past decade mastering the art of fusing brand architecture with compelling storytelling. From creating iconic title sequences at Imaginary Forces to revolutionizing sports graphics, her journey reveals how creative fearlessness and systematic thinking can transform entire industries.Growing up with a market research executive father and artist mother, Lauren developed an understanding of both human behavior and visual expression. Her obsession with David Fincher's Se7en title sequence led her to Imaginary Forces for five transformative years. At Gretel, she experienced a humbling moment of having to step back and learn systematic branding. Becoming a mother of two fundamentally shifted her leadership approach—embracing merged work-life roles rather than separation.Now revolutionising sports graphics, Lauren's admission of knowing nothing about the sector became her greatest asset. Her philosophy centers on finding stories that already exist, working smarter as a leader, and maintaining excitement about possibility even after decades in the industry.Key moments: Merge branding with storytelling: The most powerful work happens when systematic brand thinking meets emotional narrative craft—they're not separate disciplines but symbiotic forces that strengthen each otherThe story is usually already there: Stop searching for manufactured insights and bigger concepts outside—the most authentic and resonant stories often exist within the brand, the people, or the culture you're trying to representStrategic fearlessness beats safe permanence: Brands hold back from bold creative choices because they fear permanence, but campaigns are ephemeral—there's more power in being willing to take expressive risks that can evolve over timeFresh perspective is your superpower: Not knowing a sector intimately isn't a weakness—it's an opportunity to bring new eyes, question conventions, and offer what you do best without being constrained by industry dogmaLeadership shifts from hours to impact: As you grow into creative leadership, especially as a parent, your value transforms from volume and hours worked to vision, clarity, and the ability to work smarter and fasterKeep work and life merged, not separated: The stress of maintaining rigid boundaries between creative passion and family responsibilities can be replaced by flexible integration—showing your children what creative work looks like teaches possibilityStay excited about where things could go: After decades in the industry, maintaining genuine enthusiasm for "there's so many places this could go" at the start of each project keeps creativity alive and prevents complacencyFind where you feel your best self: Long-term creative fulfilment requires finding the team, the environment, and the work that allows you to stretch, learn, feel confident, and be authentically yourself. Daring Creativity. Daring Forever. Podcast with Radim Malinic daringcreativity.com | desk@daringcreativity.com Book by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Derek Champagne talks with Marvin Alballi, a globally recognized leader in the food and beverage industry, acclaimed for authoring the world's highest-rated restaurant and F&B book, Restaurant Excellence: The Ultimate Guide to Success in the Food and Beverage Industry, available on Amazon. His book was purchased by top hotel and restaurant companies and endorsed by global chefs and CEOs.A recipient of the prestigious Fortune 500 Brinker International “Operator of the Year” award, Alballi has established a reputation as a transformative force in hospitality, with a proven record of turning around struggling businesses and driving sustained growth.With extensive experience across luxury, lifestyle, upscale, mainstream F&B and the restaurant franchise industry segments, Aballi has worked in North America, Europe, the Middle East, Africa, and Asia. His career includes consulting for celebrity chefs, Michelin-starred restaurants, and award-winning establishments, including MENA's 50 Best #1 restaurant. In addition, Marvin Alballi has consulted for global, local brands, and franchises such as Orfali Bros, Boston Market, Café D'Arte, Famoso Pizzeria, The Great Harvest Bread Company, Peaceful Restaurants, Wing Stop, and Fusion Ceviche.A sought-after keynote speaker, Alballi has been featured at leading conferences and platforms such as Bloomberg Intelligence (NYC), The Future Hospitality Summit, HSMAI, Breaking Travel News, The Fast Food & Café Convention, Dubai Restaurant Week, and the CET World Series convention on CX and Marketing. They are also a regular guest on Dubai Eye Radio's Helen Farmer Show and have spoken for and guided several organizations including Couqley Restaurants, Paramount Hotels, Adyen, Radisson Dubai, Orfali Bros, and Crowne Plaza Muscat.His insights and thought leadership have been showcased on international podcasts including Bloomberg, The Chef JPK, GotLanded (New York), Polaris (Dubai), and TwentyOne06.In addition to creating the groundbreaking Twelve-Point Program (TPP)—the industry's most effective F&B and restaurant performance management system, Alballi has become a trusted authority on brand reputation, guest experience, profitability, marketing, and restaurant economics. His expertise lies in crafting strategic, long-term business solutions that deliver measurable results and elevate operational excellence.A Canadian citizen, Alballi continues to influence the global F&B landscape by driving innovation, quality, and sustainable growth. Alballi currently leads 26 countries and territories at Hilton Asia Pacific with more than 1,100 restaurants and bars in the Asia Pacific region.Marvin's new book, Hospitality Excellence, is available on Amazon (as of February 2026). Business Leadership Series Intro and Outro music provided by Just Off Turner: https://music.apple.com/za/album/the-long-walk-back/268386576

One of the biggest challenges companies face is how to maintain their heritage while adapting to changing consumer preferences.The task can be even more daunting for legacy brands that on the one hand have built their reputations on their brand or company history.  But on the other, need to compete with newer brands that feel more modern.Establishing that critical but delicate balance requires the skills of a branding master.Today we are joined by Michael Kønig, a brand expert with two decades of experience leading transformations at companies like Bang & Olufsen, Georg Jensen, Wedgwood, Waterford, Royal Copenhagen and Moomin through shifts in product direction, brand positioning and operating model design. Today he runs his own agency helping leadership teams use their heritage as a strategic advantage. His work focuses on making legacy brands culturally relevant again, simplifying their portfolios and enabling them to deliver at speed.I can't wait to sit down with Michael and find out what he did to give  these legendary brands a modern makeover - without losing the essence of what makes them unique.USEFUL LINKS:Michael Konig Designs website:  https://www.michaelkonig.design/Free 5-day Heritage PlaybookLinkedinLiving the Dream with CurveballOn the living the dream with curveball podcast I interview guests that inspire.Listen on: Apple Podcasts Visit A Seat at The Table's website at https://seat.fm

This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What's happening up here? Find out. Hosted on Acast. See acast.com/privacy for more information.

Most people quit at the first punch. Shane Barker got hit with a $60M lawsuit — and still found a way to win. In this episode of Winners Find A Way, we break down Shane's journey through entrepreneurship, influencer marketing, Amazon warfare, personal branding, and the gritty truth of building something valuable when no one believes in you. Shane Barker is the CEO and Founder of TraceFuse, the first Amazon-compliant negative review removal system designed to protect brands and restore digital trust. With 25+ years in digital marketing, Shane has influenced Fortune 500 brands, built global influencer strategies, spoken internationally, and now leads one of the most disruptive tools in e-commerce. He's also taught influencer marketing at UCLA, built seven-figure online systems, and helped hundreds of Amazon sellers recover revenue once lost to fraudulent or off-TOS reviews. Shane Barker did not take the traditional path. He took the hard one — the one where: You build businesses with no roadmap. You spend two years solving an "impossible" Amazon problem while everyone tells you it can't be done. Untitled recording_otter_ai You get hit with a $60 million lawsuit from the California Attorney General… and fight it for years until you win. Untitled recording_otter_ai You learn that perseverance isn't inspirational — it's survival. Resources Mentioned TraceFuse Amazon Review Checker (Free Tool) https://tracefuse.ai Shane's Website: https://shanebarker.com LinkedIn: https://www.linkedin.com/in/shanebarker UCLA Influencer Marketing Coursework (Referenced)  

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo's big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.  Show notes: 0:25: A Fickle Judge. Generous Sharks. Competition BTS. Mochi Magic. A "Dirty" Brand. – The hosts reflect on the high level of professionalism from their teams, enthusiastic attendee feedback, and the inspiring presence of seasoned founders who generously mentored early-stage entrepreneurs. They highlight BevNET's New Beverage Showdown and its winner protein coffee brand Projo, and the Nosh Pitch Slam, won by BFY gummy brand Rotten Candy. The team also celebrates memorable founder presentations, global flavors, and emerging brands across food and beverage. Ray recalls celebrity moments that added extra buzz, from Ryan Phillippe's surprise appearance as a beverage enthusiast to Khloé Kardashian sampling products backstage. He also praises an upstart hangover-recovery brand and a Portland-based RTD cocktail company, and a new line of cinnamon drinks. Brands in this episode: Dirty Saint, mōcean, Stursi, Projo*, NO CAP!, TIZZ, Rhinestone, Oh So Easy!, Djablo Sauce, Keya's Snacks, Xinca Foods, Shooka Sauce, Rotten, Poppi, Khloud, Sweety, Fly By Jing, Nixie, Late July, Fishwife, Pretty Tasty, Biolyte, Straightaway Cocktails

It's Friday and time for Ep. 48 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill starts off the podcast with his “Opening Shot” where he takes on the absurdity of the Pantone Color of the Year. After that little preamble, Bill is joined by the “other” industry BP, Brian Porter from Starline! During a conversation that weaves back and forth, they talk about the importance of relationships, the rising event costs for suppliers, industry volunteerism, and a little college football roundtable. Trust us, this is one conversation you don't want to miss. BIG thanks to our pals over at PPAI. The schedule for Conference Day at PPAI Expo has officially dropped and you won't believe the truly AMAZING speakers ready to help you level up your 2026! Check out the lineup at ppai.org/schedule!

Get My Brand Masterlist ⁠https://drchristiangonzalez.com/best-brands-form-2-2/ Get Probiotics Guide https://drchristiangonzalez.com/probiotic-pdf-request-form/ Episode Description You trust the probiotic label that says "clinically studied strains" and "supports gut health." But a shocking new investigation reveals most brands can't prove it. Dr. Christian Gonzalez reached out to 56 of the biggest probiotic companies—including Seed, VSL#3, Garden of Life, Ritual, and Thorne—with one simple request: show proof your strains survive stomach acid, maintain potency through expiration, and are tested for heavy metals, yeast, and mold contamination through Certificates of Analysis (COAs). The results? Fifty-three brands disappeared, dodged questions, or flat-out refused to respond. Only THREE companies could stand behind their claims with real data. This isn't about being picky—it's about protecting your gut microbiome, immune system, and mental health from paying premium prices for mystery powders. When you consume contaminated or ineffective probiotics daily, you're wasting money on dead bacteria that never colonize your gut—or worse, introducing toxins that worsen bloating, immune stress, and digestive dysfunction. The hidden problems lurking in popular probiotic supplements: • Dead on arrival strains that can't survive stomach acid or bile—rendering them completely useless before reaching your intestines • CFU deception: potency guaranteed only at manufacturing, not expiration—meaning you're getting a fraction of what's promised • Heavy metal contamination including lead, arsenic, and cadmium that accumulate in your system and disrupt gut healing • Mold, yeast, and bacterial contamination from compromised sourcing and manufacturing that can trigger inflammation and immune reactions • Unverified strain claims with zero genetic testing to prove what's actually in the capsule matches the label • Proprietary blends designed to hide inferior ingredients and avoid accountability for specific strain efficacy In this episode, Dr. Christian Gonzalez exposes the 2025 Probiotic Purity Audit and reveals: • The full list of 56 brands tested—and which major names refused to respond or failed safety and efficacy standards • The ONLY 3 probiotic brands that passed with radical transparency, clean COAs, survivability data, and verified potency at expiration • The $70+ billion marketing manipulation behind "clinically studied" and "gut health support" claims that mean nothing without third-party verification • Strain specificity: why this is the only metric that matters for true gut colonization and therapeutic benefit • How contaminated probiotics actively harm your microbiome, worsen digestive symptoms, and waste your money on expensive filler • The gut-brain axis disruption, immune dysfunction, and inflammatory cascade triggered by low-quality probiotic supplementation This episode goes beyond gut health—it's about understanding that your microbiome controls everything from mood and immunity to hormone balance and disease prevention. It's about taking back control of what colonizes your body every single day, and demanding transparency from an industry built on marketing hype, not real science. The probiotic industry doesn't want you asking these questions. But your gut health depends on it. Timestamps: 0:00 - Intro 1:15 - Why Most Probiotics Don't Actually Work 2:42 - CFU Numbers: The Marketing Trick Companies Use 3:33 - What Happened When I Contacted 56 Brands 5:16 - The Testing Standards Every Probiotic Should Meet 6:55 - Companies That Didn't Make the Cut 8:55 - The Strain Specificity Problem Explained 10:28 - Hidden Contamination Risks in Probiotics 12:24 - Final Results & Download the Master List

In this episode, Donny discusses the branding of various political figures and events, focusing on Donald Trump's declining approval ratings and the implications of economic issues like inflation and layoffs. The conversation also touches on the political shift in Miami with the election of a Democratic mayor, cultural trends reflected in Google searches, and the empowerment of women in the workforce. The episode concludes with a look at notable figures in entertainment and the significance of Pantone's color choice for the upcoming year. Takeaways: Trump's failure to address affordability is a major mistake. Miami's political landscape is shifting with new leadership. Economic concerns like layoffs are at an all-time high. Gen Z's approval of Trump has drastically declined. Silver prices have surged, indicating economic shifts. Bob Dylan continues to tour despite his age. Women are increasingly becoming the primary earners in families. Pantone's color of the year reflects societal needs for tranquility. Cultural trends are shaping public interest and search behaviors. Learn more about your ad choices. Visit megaphone.fm/adchoices

2026 Content Predictions (Backed by Data)And What High-Earning Brands Are Doing to Adjust NOWThis episode? Buckle up because this isn't just a content pivot. This is a consumer revolution. Founder-led brands with clear positioning, proof-packed content, and an actual system are the only ones still scaling right now.That's not my opinion. That's what the data says.Here's the brutal truth:The old way of doing content?Gone. Buried. Over.In this episode, I'm walking you through exactly what's changing in 2026 and why your content and marketing plan have to evolve if you want to stay in the game.This isn't a content shift. It's an entire internet and industry shift. And if you're still playing like it's 2024 or 2025?You're gonna get left behind or become extinct.We're covering:

The Super Bowl, the Olympics, and the FIFA World Cup are all happening in 2026 — and they're not just sporting events. They're cultural events powered by identity, influence, community, and the underrepresented audiences shaping modern fandom. The brands that win next year won't be the ones with the biggest budgets — they'll be the ones with the deepest cultural understanding and the strongest consumer trust. In this episode of Frictionless Growth Marketing, Sonia Thompson — inclusive growth and customer experience strategist — sits down with Cesar Martinez, Chief Commercial Officer at Sonoro, the largest multicultural podcast network in the world. Together, they break down: • Why major 2026 cultural moments (Super Bowl, Olympics, World Cup) require a new marketing playbook• The identity-led communities driving modern sports fandom — and why they're essential for brand growth• How to connect meaningfully with Latino, Gen Z, and multicultural audiences (without pandering or stereotypes)• Why cultural competency is now a growth strategy, not a “nice to have”• The risks of getting it wrong — and the long-term benefits of getting it right• How brands of ANY size can show up in culture (even without a big-game budget) If your brand wants to grow in 2026 and beyond, this episode will show you exactly how to remove friction, build trust, and create marketing that resonates in moments that matter. Because the brands that understand and participate in culture will win next year and beyond. Work with Sonia Unlock sustainable, frictionless growth in your business: Friction Finder™ Growth Audit — Identify the friction points pushing customers away and learn exactly how to fix them - https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session™ — Build a clear, confident plan for sustainable growth with today's customer - https://www.frictionlessgrowthlab.com/roadmapping/ Inclusive Growth Retainer — Partner with Sonia to optimize your customer journey, marketing, and experience for long-term growth - https://www.frictionlessgrowthlab.com/retainer Links from the episode: Sonoro - https://sonoromedia.com/ Cesar Martinez on LinkedIn - https://www.linkedin.com/in/cesar-martinez-1b34376/

In today's episode, I'm sharing the powerful insights I walked away with after spending last week inside a mastermind surrounded by entrepreneurs playing at an incredibly high level. The conversations, behind-the-scenes access, and the way these leaders think completely expanded my perspective on brand, content, team, and what it really takes to grow. If you're ready to think bigger and approach your business with renewed clarity and focus, this episode will spark something for you.