Podcasts about brands

Sponsored By: → Timeline | For an exclusive offer go to timeline.com/DRG and use code DRG to get 20% OFF → Cornbread Hemp | For an exclusive offer go to cornbreadhemp.com/drg and use promo code DRG for 30% OFF your first order! → KION | For an exclusive offer go to GETKION.COM/DRG and get a 20% discount. Not all whey protein is created equal. After months of investigating 52 different whey protein brands, Dr. Christian Gonzalez uncovered a truth the industry doesn't want you to know: only 5 passed his strict standards for purity, transparency, and safety. Most companies either ignored requests for testing data, refused third-party transparency, or hid behind marketing claims. In this episode, Dr. G breaks down how to separate clean, effective proteins from the toxic imposters and why the difference matters for your longevity, muscle health, brain, and hormones. To get the full list, visit this link and enter your email: https://drchristiangonzalez.com/best-brands-form-2/ ⸻

In this episode, Donny discusses the concept of branding in various aspects of society, including politics, social issues, and cultural events. This week's topics include, Peace in the Middle East, Gavin Newsom, Dolly Parton's health, Mark Sanchez, and more Learn more about your ad choices. Visit megaphone.fm/adchoices

Most brands overlook underrepresented and underserved consumers — but these are the communities driving the biggest growth opportunities today. In this episode of Inclusion & Marketing, Sonia Thompson sits down with Edgar Hernandez, Chief Strategy Officer at MyCode, the U.S.'s largest multicultural media company. Together they unpack how MyCode helps brands grow by engaging the audiences most marketers ignore — and why “growth communities” should be at the center of every modern marketing strategy. You'll learn why inclusive marketing is growth marketing, what forward-thinking brands are doing differently, and how your team can use inclusion as a powerful driver of business results. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Edgar Hernandez - edgar@mycodemedia.com My Code - https://mycodemedia.com/

I had the pleasure of sitting down with Rachel Katzman, the founder of Pvolve, a functional fitness company that's redefining what it means to truly move your body with purpose.  Rachel's story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility. In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how Pvolve scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand. Some key moments from the episode include: * Rachel's personal health journey and how it inspired the Pvolve method.   * Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity.   * The pivotal role of clinical studies in validating fitness methods and building consumer trust.   * How Pvolve thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model.   * The impact of celebrity advocates like Jennifer Aniston in amplifying the brand's credibility.   Join me, Ramon Vela, as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it's about strength, mobility, and living pain-free. For more on Pvolve, visit: https://pvolve.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Andrew and Tom discuss international news, First Brands bankruptcy, and various company earnings.For information on how to join the Zoom calls live each morning at 8:30 EST, visit:https://www.narwhal.com/blog/daily-market-briefingsPlease see disclosures:https://www.narwhal.com/disclosure

Want the guide to spot $100M+ Product Ideas? Get it here: https://clickhubspot.com/hre Episode 754: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) brainstorm $100M ideas with Eric Ryan ( https://x.com/ericthomasryan ). — Show Notes: (0:00) My $1B product playbook (3:32) Look for a sea of sameness (9:31) Trend trips (15:27) Remix opposing ideas (22:46) Case Study: Olly (32:14) The State of Make (37:54) IDEA: A better Metamucil (44:34) IDEA: The SoulCycle of diners (55:57) IDEA: White label chicken (1:03:28) Holy Grail of Naming (1:06:23) IDEA: Gourmet Babybels (1:10:28) IDEA: fun shaped cheese (1:14:26) Commit and then figure ou — Links: • Method - https://methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

School is back in session—and so is the CMO Podcast, live from Penn State's Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn't go as planned.This year's guests bring diverse experiences:Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talk To Me Nice Thursday (The 25th Not 26th) We take pride in a lot of things here in Aotearoa... Brands being one of them, some brands have been favourited and passed down from generation to generation with the other brands not even getting a glimpse of consideration... So which brand will come out on top?... Ben from Sharesies stops by for a chat to tell us about how you can give your tamariki the opportunity to learn about money and feel financially empowered!... We have a big day planned for you tomorrow so stay tuned!... More info on Kids accounts here https://www.sharesies.nz/kids-accounts. Investing involves risk. The views we or any of our guests express during the show are our own and not a recommendation or opinion by us or our guests to invest. We are not financial experts. We recommend you talk to a  licensed financial adviser. Hit that link below to stay caught up with anything and everything TMS. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/groups/3394787437503676/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We dropped some merch! Use TMS for 10% off. Here is the link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youknowclothing.com/search?q=tms⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to the team at Chemist Warehouse for helping us keep the lights on, here at The Morning Shift... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.chemistwarehouse.co.nz/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 00:00 - Intro 2:21 - Check In 8:25 - Daily Bread 16:57 - Battle Of The Brands 30:17 - Sharesies 45:53 - Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand.  Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.    

Wine in This Episode: Seis Soles, 2022 'Colibri' Lodi Carignane In this week's conversation, Jessica welcomes back returning guest Rachel Matos — a creative leader and storyteller who shares how her journey has evolved since her last appearance on the show. Together, they explore what it means to honor change, step away from outdated expectations, and embrace the messy, beautiful reality of growth. Rachel opens up about finding peace in transition, redefining what success looks like in this stage of her life, and how she continues to show up for herself and her community with authenticity. This episode is a reminder that evolution isn't about starting over — it's about becoming more of who you've always been. Connect with Rachel: Website: https://racheldmatos.com/ Instagram: https://www.instagram.com/racheldmatos/ Connect with The Wine & Chisme: Website: https://www.thewineandchismepodcast.com/ Instagram: https://www.instagram.com/thewineandchisme/ TikTok: https://www.tiktok.com/@thewineandchisme YouTube: https://www.youtube.com/@thewinechismepodcast

What kind of founder drives a U-Haul full of perishable product through the desert at 3 A.M.… and calls it progress? That's the kind of relentless, purpose-driven hustle behind Forager Project, the plant-based food and beverage company reshaping what dairy-free can taste and feel like. In this episode, co-founders Stephen Williamson and JC Hanley open up about the mission-fueled (and occasionally messy) evolution of their brand, from cold-pressed juice to cashew-based yogurts and creamers that compete head-on with dairy. They discuss what it really takes to build a standout CPG brand in saturated categories, why “project” is still part of their name, and how lessons from prior businesses and discontinued product lines have shaped their approach. They also explain why they walked away from juice, how they knew yogurt was the future, what it means to innovate with both a moral compass and a culinary one and how they define success. Show notes: 0:25: Interview: Stephen Williamson & JC Hanley, Co-Founders, Forager Project – In a conversation hosted at Forager Project's office in San Francisco, Stephen and JC discuss how the brand was created by a desire to create clean, minimally processed, plant-based foods and how “project” reflects their ethos of exploration and ongoing improvement. The founders recount their early days launching Forager Project in 2013, initially inspired by the ultra-premium juice space before pivoting – what they describe as “foraging” – into new categories. They explain how they began fermenting plant-based ingredients, particularly cashews, to create plant-based yogurts, and have since expanded into Greek-style yogurts and creamers. Stephen and JC emphasize an innovation philosophy rooted in clean, organic ingredients, including vegetables, nuts, seeds and ancient grains, and talk about the grit and craziness required to build a mission-driven company. They note how – despite challenges like tariffs, competition, and changing categories – they've remained focused on their mission: to help replace animal dairy with plant-based alternatives. They close with a broader reflection on success and staying true to their values. Brands in this episode: Forager Project, Odwalla, Blueprint Juice, Evolution Fresh, Starbucks, Suja, Coca-Cola, Stonyfield Farm

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Megan Frank, SVP of Marketing and R&D at Mizkan, the 221-year-old, family-owned food company behind iconic brands like RAGÚ, Bertolli, Nakano, and the newly acquired Zing Zang.With a portfolio of legacy brands that have stood the test of time, Megan shares how she keeps them relevant to today's consumer while staying true to their roots. She discusses the importance of preserving core brand assets, creating a culture of empowerment, and leveraging frameworks like OGSM to connect long-term vision to short-term action.Megan also explains how her team drives speed and agility within a family-owned structure, how retail partnerships are managed through data-backed joint business planning, and why consolidating media and shopper marketing under one team has unlocked more seamless consumer journeys.Key takeaways:Legacy brands can move fast. Clear vision and accountability empower teams to act with speed across functions.Relevance requires evolution. Megan shares how timeless assets and modern activations work together to engage new consumers.Data drives accountability. A custom measurement model helps Mizkan shift retailer conversations toward results-based planning. Hosted on Acast. See acast.com/privacy for more information.

BOSSes, Anne Ganguzza is joined by her superpower co-host, Lau Lapides, to discuss a critical issue in the voiceover industry: brand alignment and navigating controversy. Sparked by the American Eagle/Sydney Sweeney campaign, the hosts explore how a voice actor's ethics and personal brand are intrinsically linked to the clients they represent. They emphasize that in the age of social media, protecting your digital reputation is non-negotiable for long-term career success. 00:00 - Anne (Host) Hey bosses, Anne Ganguzza, you know your journey in voiceover is not just about landing gigs. It's about growing both personally and professionally. At Anne Ganguzza Voice Productions, I focus on coaching and demo production that nurtures your voice and your confidence. Let's grow together. Visit anneganguzza.com to find out more.  00:25 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Ganguzza.  00:47 - Anne (Host) Hey everyone, Welcome to the VO Boss podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, along with my awesome superpower co-host Lollapetas.  00:56 - Lau (Guest) Hello, Annie, it's so good to be back. I love being in this Zoom room with you. Or it's not Zoom, but it's Riverside, but I love being in this space room with you. Or it's not Zoom, but it's Riverside, but I love being in this space with you, I know I look forward to it.  01:10 - Anne (Host) We get to see each other and it's been so long it's fabulous when we get back together because we have so much to catch up on. I know, I know oh my gosh.  01:19 - Lau (Guest) By the way, I love your outfit today. You look great.  01:23 - Anne (Host) Why thank you my, my jean shirt or my denim shirt? No, what's really cool about this is this is kind of well, I should say it's it's. It's deceiving, maybe because it looks like it's denim but it's actually like French Terry, and so it's super, super comfortable. But you know, speaking of jeans, I was going to say what color are your jeans.  01:50 Well, you know, I have good jeans and advertising campaigns for our businesses. I mean gosh, it's all over the news. I mean the American Eagle campaign with Sydney Sweeney. I mean, you know, she's got good jeans, and so it's a really interesting debate. I think it's something that we could absolutely relate to our own voiceover businesses in terms of associating with now, first of all, like associating with a brand that may or may not be controversial or may or may not be on the side of you know where your feelings align. I think that would be a really, really interesting topic.  02:30 - Lau (Guest) Lau I love that topic because we hear that word floating in the industry now for quite a while branding. Branding is connected to marketing, is connected to selling right and how you represent yourself and who you're connected to. That helps you represent yourself as well. And making some of those concerted decisions on who you want to be attached to and connected to, that really help you design your ethos of your business.  02:58 - Anne (Host) Well, they can help you. They can help you be successful in the industry, or maybe not. They can help you be controversial in the industry, or maybe not. They can help you be controversial in the industry. It's such an interesting. Now you know one thing about that campaign for me, when I first saw it, I didn't think anything of it, because I am a woman of a certain age and I remember the Jean campaign with Brooke Shields and Calvin Klein, and I just remember it, with Brooke Shields and Calvin Klein, and I just remember it, you know. And so, as a girl in, I think it was in elementary or high school. I can't remember when that came out, but it was the 80s, right? All I know is that I wanted a pair of Calvin Klein jeans because I wanted to look like Brooke Shields. Now today, didn't we all did not we Right?  03:41 No, I thought nothing of it, right, I thought nothing really horrible of it. But then it did become controversial because obviously she was, you know, she was young when she did that ad and it was a little bit sexually, you know, promiscuous, some people would say. And so, you know, today that type of advertising wouldn't fly and I think people are comparing Sydney Sweeney with that, because of she's got good genes, you've got an attractive female and a pair of jeans, and you know, of course, american Eagle says you know, it was always all about the genes, it's not always not about the, not about the misconception that jeans J-E-A-N-S is similar to G-E-N-E-S, so there's a lot to unpack there.  04:25 I don't know how did you react to it when it first came out? What were your thoughts?  04:29 - Lau (Guest) Well, you know what's so funny about the Brooke Shields thing that you bring up? That's the first thing I thought of is that everyone who's outraged about it is not old enough to remember the Brooke Shields and that's what they were really copying. I think that was a copycat from 45 years ago Going back to the old let's sell.  04:45 Yeah, but if you remember, annie, it was there was another controversy hooked on to Brooke Shields at that time, based on that commercial, because that was right around the time that she had shot Blue Lagoon, blue Lagoon, yeah, and she was only like 11, 11 or 12.  05:05 - Anne (Host) I think it was 13.  05:05 - Lau (Guest) Well, by that time she was about 13. But she was still very young and the mother was managing her and so there was a huge blowup and controversy about this young girl doing these so-called sexually explicit commercials about my sexuality and my body, about my sexuality and my body. And I remember thinking, and when I saw it again I thought wow, how did she get those jeans on without showing us anything, right in front of us, Like I was amazed and, as a young girl, I yeah, it was a Cirque du Soleil act.  05:35 It was amazing. Yeah, you know, as a young girl, media is so influential right.  05:41 - Speaker 2 (Announcement) So, influential.  05:41 - Anne (Host) The thing is that, as voice actors, we really have a part in playing into the media, right, because our voices are representing brands, and for me at the time, I didn't consider anything wrong with it. All I know is that I wanted to look like Brooke Shields in those jeans and therefore I wanted the jeans. And I'll tell you what it was an expressly popular campaign that made Calvin Klein a ton of money, a ton of money.  06:09 - Lau (Guest) But if you look at it now as an adult and you listen from a voiceover perspective, her voice was very, very young very kidlike and very straightforward. She was trying to be, if anything, a little bit smart or intellectual versus overly sexy and centralized, but yet the perception, the visual right Was that was that.  06:34 - Anne (Host) That's exactly it. So there's a lot of, there's a lot of things there, and if you were the voice of a campaign that was controversial, right would. If it was something you believed in or didn't believe in, is that something that, as a voice actor, would you accept? And I think, or an actor, I mean any kind of role right? Do you accept those roles if they align with your belief system or your morals or your ethics or whatever that is, and how can it propel your business forward or not?  07:07 I mean, there's just so much that we have choices in, and as well as influence in, as voice actors, and we think sometimes we're hiding behind this microphone, but no, we're still a very intricate part of a media campaign. And so, really, as a voice actor, how do you decide? Really, is you know, oh, this could really propel my campaign if I decide that I want to align with this brand and be the voice of it, or sometimes it's not even about being the voice of it. It's maybe working with that brand in any capacity. You know, how is that going to affect your business? Because people have opinions, people always have opinions, and gosh aren't they all over the place.  07:56 - Lau (Guest) Now that social media is prevalent, they're the Wild West we like to call it right, Annie, it's the Wild West.  07:59 And I would say in my mind it's likened to all the people, not just women but men too. In my mind it's likened to all the people, not just women but men too, but certainly all the women, who have said for many years you know, I am interested in doing romance novels, exotica work, triple X, adult swim as a voiceover talent, but I'm concerned about how my business is going to be viewed. I'm going to use an AKA, an alter ego, another name, another business name, and so I think that voiceover talent have been making these decisions for a very, very long time. Even though we don't have the visuals for the voiceover talent, we may have the visual for the work and so for the work itself may give visuals and vocals that are not aligned with the talent's vision of their business, and sometimes you don't even know.  08:49 - Anne (Host) Sometimes you don't even know, right. I mean you can tell a lot by the context of the script sometimes, but sometimes you can. You don't know where that's going to end up. And again, now that makes me think of, like, you know deep fakes and AI and you don't know where your voice is going to be used. But if you are, you know, an active participant and you are aware, I think really the best thing you can do if these things are concerning to you, right, the more you know, the more you're educated, the better off you're going to be, because you can make those decisions to determine if you want to be aligned.  09:24 I mean there have been careers ruined by, you know, wrong brand alignment, and gosh knows with today's you know political climate. I mean it comes down to and you know what, laura, it comes down to if you think about it. We're in a business. We need to make money, right, and guess what? So are companies that are advertising, right. They're in the business to make money and so a lot of times our decisions are based on money. Yeah.  09:52 - Lau (Guest) Wake up, smell the coffee right, and it's like who is to judge what one person or one brand identity or one company should or shouldn't be doing. It's really in the eyes and ears of the audience. It's really the perception. So, as many people really disagree, fervently disagree and are angered and outraged by that particular American Eagle campaign, you have a mass swath of people who are buying everything.  10:24 - Anne (Host) That gene that she is, they can't keep. I'm just saying or buying everything that gene, that gene that they can't keep it on the proverbial shelf Exactly.  10:29 Right, Exactly so yeah, and it's interesting because I read a couple of. I read a couple of articles about it and they, of course, american Eagle says it's all about the genes. It's always been about the genes and in reality it kind of is like a return back to marketing. You know, marketing for the last few years has been very concerned with, of course, the shift, notice how the shift in cultural trends, right to making sure inclusivity, diversity, you know, every body type is shown and everybody is represented, which I thought was great. I mean I love that. But apparently, like, if you're in the business, I mean, did it sell? I thought it did.  11:09 Personally, I aligned with it better and I bought, I consumed, just like I did before. However, there is a a huge, there's a huge another aspect to this to unpack, about influencers, right, I mean, in reality, I mean she's a famous actress, right, and so just like Brooke Shields. So if she's going to wear these jeans and feel good in them and look good in them, then that's going to really entice other people to buy and you know, or not, right? And If they, I mean how many times? Lau and I I have very strong ideas about like companies and what they do with their money. So like if they're known to, you know, I don't know, do bad things. I will not support of things that companies do behind the scenes and therefore, when I do find out, I then have a choice, to make a decision whether I want to consume that, you know, buy that or not. And I think that, again, as a consumer and as a voice actor, the more educated we can be, the better decisions we can make to determine if we want to align with that.  12:21 - Lau (Guest) I would totally agree and I would say the irony to me about talking about influencers online is why are they called influencers? Yeah, yeah, they're called influences because they have powerful influence over mass swaths of people who want to look like them, sound like them, live like them, whatever. Of people who want to look like them, sound like them, live like them, whatever. So if we were to make a value judgment, we would have to make it evenly across the board between network television and social media and voiceover and radio and TV, that that is just a no-go, which, of course, no one's going to do. We're not going to do that because you know it's a free country and people are going to run their businesses how they run their businesses girls on Instagram to get that facelift or to get those eyebrows or to get those lash extensions, to feel good about who they are.  13:27 - Anne (Host) Well, oh no, okay, you bring up a really important point here, right To feel good about who you are. So what I do because you know I do a little bit of fashion influencing- I know you are an influencer, actually.  13:39 - Lau (Guest) My well, oh my goodness, put your influencer hat on.  13:42 - Anne (Host) So my influencer hat is and I've been, I've been multiple sizes, I've been big and I've been small, right, I mean, I don't know, I've never considered myself small, but that's a whole nother podcast. So, depending on the size right, I followed different influencers. I found and for the most part, if you think about it, when I was a little bit bigger, I had an influencer who I loved her because she was bigger and she was confident and she was beautiful. And I said, gosh, if I could just be confident. And you know, and as a matter of fact, people in my life I've known, I'm like gosh, she's bigger and she's confident. I wish I could be confident like that. I could be confident like that. And then when I, when I started to lose weight, then I it's funny because I switched, following the one influencer who her body type was a little bit bigger, to an influence it was a little bit more my, my body type size, or maybe even smaller, because it was then helpful, it was motivating for me, or inspiring to me.  14:36 And so, in reality and in every instance, right, the influencer made me feel better about myself. Right, I was either motivated or inspired. To well, people are going to say it might be healthy if you say, oh, I want to look like them. But in reality, when it came to my weight, my body size, it was more about becoming healthy. I needed to become healthy, right. And yeah, the clothes were pretty. I didn't have that option with these clothes at this particular size. So, yeah, there was something inspirational and motivational. And then there was the girl who I still follow. She's a bigger girl who is just beautiful at whatever size she's at, and it's really the message that she's saying. That's really the most important thing.  15:17 - Lau (Guest) But I have a question about that, annie, and I know we're getting a little farther away from the voiceover aspect, but from a performance and business aspect, voiceovers need to be thinking about all of this and how you represent your brand and how you think about what you do. Well, absolutely, my question is you have a lot of these people, including, like Lizzo, for instance she was the first one that came to my mind, yeah who made it very public that they lost a ton of weight and that they are very happy they did that and very happy that they're healthier and very happy at whatever they're at.  15:51 - Anne (Host) Yeah.  15:52 - Lau (Guest) So it makes you question well, wait a second, is this for branding sake, to have those brands out there because they know, like a big part of the population is, say, has a certain look or a certain size or a certain sound? Well, yeah, the biggest demographic, the biggest demographic, right? Yeah, versus the reality of the person actually feeling good in their life, I'm going to argue that they're performers and they're performing and that many of them don't feel good about some of the choices they've made in their life and therefore they go and change it. Or their company representatives say you need to change this brand because it is not resonating with the majority of our audiences and we will never know.  16:38 Never know how much influence comes from which direction. We will really not know, that right.  16:44 - Anne (Host) Absolutely. I mean and again this is I mean for bosses out there if you think we're going off topic, in reality we're not, because we're not talking about marketing and advertising, which directly affects us. I mean, that's where we I mean our voices are representing brands that have fluctuations in the way that they advertise and in the way that they market their products, and it's important for us to understand where it's headed, where the trends are and really what is it that matters. And then, what is it that matters to you as an actor, being a part of that campaign, resonating with a brand that may or may not be controversial? Right, Brands change.  17:26 - Lau (Guest) This is where you have to forgive yourself they shift and change trends over time, because that's the natural state of being a human being, is that you age, you change, trends change whatever. Another one that comes to my mind one of my favorite original rappers and then became actress was Queen Latifah. Yeah, yeah. Who I loved for so many reasons. Yeah she's awesome Right.  17:50 - Speaker 2 (Announcement) Rubenesque woman beautiful woman.  17:52 - Lau (Guest) Well, she went on a whole campaign I can't remember what it was, whether it was Jenny Craig or Nutrisystem or whatever it was, but she became the brand ambassador of them to lose weight and she had trouble doing it and she never reached the target weight. When she didn't, they dropped her. Yeah, yeah, okay. So my point is was that her and it made you feel like, it made me feel like you know, when you use Tide or use a laundry detergent and then, all of a sudden, you've been using it and it's been good for years, and then it's like no, all new developed. You think, what have I been using that whole time? It wasn't really good. That's how it made me feel.  18:31 - Anne (Host) Well influencing you know and marketing advertising, influencing in their way influencing right as opposed to, and I think that's why influencers became really popular, because it was real people, it wasn't companies. Well, it was the illusion of real people, right?  18:47 Well, they are real people Right right, oh look, I'm not being paid for this but a lot of times, influencers, they get a little bit of a cut. I mean I, you know, hey, I got a little bit of a cut. I'm encouraged to, you know, try this top or this, you know, this pants set or whatever, and then talk about it so that I can get a little bit of a break or a deal. But I creatively love to curate outfits and, to be quite honest, the amount of time I spend at this point because I don't do it full time the amount of time that I spend, you know, putting together videos and stuff, it takes a lot of time. That's my, that's like a, that's a day of my weekend in reality, and I don't make I don't make half as much money as I do when I'm doing voiceover. So for me that's just like a passion project.  19:31 But what is it that voice actors you know need to do? I mean, I think that you either don't realize that you are an intrinsic part of a brand that could or could not be, you know, I mean, you probably know if they're controversial. It's the same thing with political voiceover, Right, we talked about this like not so long ago. What's you know? Are you on a particular side of the fence? Are you? Is your voice, your voice being speaking things that align with your, what you believe in and your morals and your ethics? Or are you just voicing things to make money, because it happens to be something that pays the bills?  20:09 - Lau (Guest) Right and really paying attention to what your audience is identifying your value as. Like I can come in and say, well, I'm going to provide this, I'm going to do this, but I may not have the calling for that. I have to pay attention. Where is the calling of the audience?  20:27 And then go to the. If I want to go to the full extent of that brand, give them awareness of what it is, awareness of my, you know, professionalism, my ethos in it. Whatever that is, it's not always what I'm starting out to be is what it's going to be. I see that all the time like a mismatch of brand knowledge. Someone would say, well, I do this all the time, I play this all the time and I say, right, but what are you being hired for? What you're being hired for might be very different than what you do in your side life.  21:01 - Anne (Host) And if you think about it, like if you align yourself with a style of voiceover that is, you know, has a message, right, that may or it on levels with brands that I've been associated with, where, if you're not careful and you know I mean with the VO Boss podcast, right, if you're not careful people will associate you with those brands as well, and you know that can be detrimental to your career, to your livelihood, and that is something it's sometimes. It's not an easy decision. It's not an easy decision to make. It's not an easy decision.  21:42 - Lau (Guest) It's not an easy decision to make. It's not an easy decision. You have to realize you're performing a part. So whenever you are in that what I call the awareness zone that's like the industry awareness of who you are Like I feel like I play two parts. One is the real person in the larger world, who may or may not know me, and then the person, the mama, who knows me, who people know me in the larger world, who may or may not know me, and then the person, the mama, who knows me, who people know me in the industry. And when I play that role, I know I'm always to some degree on, you're always on and having that awareness that there is a performance value to what you do. How?  22:15 - Anne (Host) interesting because your brand, since I've known you, has evolved into Mama Lau, which you know what I mean. Because I want to say it's because I started calling you Mama Lau, because that's what I called my mother, and then it turned into Mama Lau, but now as Mama Lau, known as Mama Lau in the industry. Right, you now need to be considerate of. Okay, what does this brand speak about me? And if you were to do something, that would not be Mama Lau.  22:42 - Lau (Guest) Right, so I'm not going to go to Vegas and become a stripper anytime soon. Are you going to?  22:47 - Anne (Host) be an erotic. I mean, would you be an erotica audiobook narrator? I mean, well, maybe not under Mama Lau but, here, you are here you are with. Unless you're going to be a character voice, right, here you are, I know your voice. And unless you're going to be a character voice and I don't recognize that voice, right, our voices are recognizable.  23:07 I mean, some of us have immediately, like I know, this person's voice from you know long you know, far, far away, I can tell that voice and I have that with some of my students that have distinctly unique voices, right, I'm thinking they probably can't go into you know erotica character work if they don't want to know other people to know about it. Yes, you know, if you want other people to know about it, that's fine. But for you, under that brand, you have to. There's a responsibility to that brand, right?  23:34 - Lau (Guest) Yes, there is.  23:34 - Anne (Host) In what you do. It reminds me of. It reminds me of oh my gosh, who was it? Who was it? He was a comedian. He was fired in 2011 due to offensive tweets he made about the Japan earthquake and the tsunami. And it is, oh my gosh, gilbert Gottfried. There you go.  23:50 - Lau (Guest) Oh wow, how could we not?  23:52 - Anne (Host) remember that, yes. I know right Gilbert Gottfried.  23:55 - Lau (Guest) I didn't know that.  23:56 - Anne (Host) Yeah, oh yeah, and it was. It was. That was, I think, when it first, at least when I was in the industry, when it first became evident that social media and what you do outside of your job in voice acting, will have a direct effect, if it's offensive enough, right On your job. And you know, nowadays people have to be careful on social media what they're posting. And because companies can now go check out your social media, because companies can now go check out your social media, and so for you as a voice actor, again, it has to come to mind that if you are known, or if you are known in social media, now your actions, if people were to look you up on social media and find that you're associated with a brand or find that you are, you've done something that I don't know is not something that aligns with their ethics right, it can affect your business.  24:52 - Lau (Guest) So in a way, annie, it's kind of like we're blurring the lines of our real reality of living a life as a person, with our business and our performance career, that there is kind of that expectation that you sort of represent it all of your life, all of your life, and you're not going to go through anything. That's antithetical to that image that is being put out there, which I mean. For me it's easy because I'm kind of like, I'm a mama type anyway, but for the average person I think that would be hard, that would be a challenge.  25:27 Mama Lau as mama Lau would not go to a Coldplay concert and get yourself caught on the probably not. I'd be the person standing outside with food, waving my hand, going what did you do in there? What did you do?  25:37 - Anne (Host) And we should bring that up, because yet there's another like CEO of you know, of a company, and then the director of HR, the director of the people I forget what they call it now. I'm like director of HR, no people, ceo of people. Forgive me for not knowing what her title was. She was HR, wasn't she?  25:55 - Lau (Guest) The head of HR. Yes, Like top HR, you know? Executive.  26:00 - Anne (Host) I think PMO is a people. I forget what it is, but anyways, see it, you know. So, really, if you think about it, what did that do those actions do to the brand? Right To the brand. Yes, they say all all, what is it? All publicity is good publicity, but do you think that this was good publicity for the company?  26:24 - Lau (Guest) No, no, I don't either. I don't think there was any redeeming value to that and that felt to me it could have been happenstance, but it felt like a setup. It felt like someone tipped someone off to put them on the jumbotron.  26:37 - Anne (Host) Oh interesting, I didn't think that it didn't just feel random.  26:40 - Lau (Guest) There was like, like, how many people were there?  26:44 - Anne (Host) 50,000? I don't know. I think I, I didn't think it, I don't think they were set up, I mean, unless you have somebody in the company that's like. Well, I mean, first of all you have to, you have to know the person that's, you know, focusing on the Jumbotron and say, oh my God, wouldn't it be funny if you know I hate that guy or whatever? But think about it?  27:01 - Speaker 2 (Announcement) I don't know.  27:02 - Anne (Host) Your actions in life right can be directly affected these days because of social media, because of the now back in the day when I had to walk to school 10 miles up a hill in the snow. When there wasn't social media, it was a little easier to get away with, I would say, indiscretions like that.  27:24 - Lau (Guest) But now, maybe even now with being a voiceover talent. You've got that anonymity to some degree.  27:31 - Anne (Host) But not as much anymore. I'm saying not as much anymore, remember, because voice actors, we're all about social media, aren't we? Because, guess what we need to get work and what are we doing? We're trying to showcase're all about social media, aren't we? Because guess what we need to get work and what are we doing? We're trying to showcase our brand on social media, and when you do that, you really have to be prepared for repercussions. If you are going to voice a campaign, associate yourself with a brand that may be controversial, and you know something that is a concern for your business. That may not have been so much of a concern maybe 20, 30 years ago.  28:06 - Lau (Guest) It's true, because I think with probably the third generation now, or what would we say, maybe the second generation now, millennials and Gen Zers, who are digital natives, growing, up online on social media like their life online on social media like they didn't see the commercial.  28:23 Their life- is on social media. So their lines are very blurred, like I would say, arguably our generation x not as blurred like I know. When I was younger I used to think, oh, the Brady kids are really like that. Now I realize they're separate people, right, they're separate people than what they did in the sitcom. But nowadays it's like oh, everyone thinks that anything you do online is you, is really you, and so it puts a lot of pressure on those people to say okay, am I in alignment with the kind of brand that I want to have out there or not?  29:02 And a lot of people will say well, you know what do they say? All good, all press, bad press, negative press is still good, press, it's still good. I don't know about that. I don't know about that. I don't think that's true. Yeah, I don't think that's true.  29:15 - Anne (Host) I mean in a way. I mean in a way who said?  29:19 - Lau (Guest) that. Beyonce, who said that Someone big said that I don't even remember, but in a way, american Eagle is benefiting from the controversy.  29:27 - Anne (Host) However, there's really good arguments on either side of it. Again, they're promoting to a crowd you know who are their best sellers. Do you know what I mean? Because, as I and you also talked about in the beginning, we have a certain familiarness with advertising from 30 years ago, right 40 years ago, and so for us, maybe that ad was like oh okay, I didn't think anything of it, but then all of a sudden, because of the younger generation, right, who are like hey, what is this? Or you know, or why, especially with political things going on, what do you mean? Genes like G-E-N-E-S Is that? Then it became a political thing. So I think that we have to be really, really careful, as voice actors on social media, to make sure that we're aware, be aware, educate yourself and be aware of what your voice, what your presence, what your social presence means to your business.  30:33 - Lau (Guest) And I also would add on to that, annie, that we just had a discussion because my group was in New York showcasing of actors and I was really tough, talk about mama, tough. I was really tough and saying listen, I'm just going to tell you this right now If you don't go into your social media right now, before you audition for those agents, those casting directors, those producers, and clean it up and scrub your stuff, scrub it.  30:57 Get reputation defenders. Do whatever you need to do to scrub it. Keep your ideas and ideals separate, because you don't want to alienate people and their whole audience before you even meet them and audition for them, do you? I mean, do you to be a really good note to leave on Digital Digital?  31:25 - Anne (Host) We are digital. We are digital.  31:27 - Speaker 2 (Announcement) Your footprint's there.  31:28 - Anne (Host) Digital is traceable, just saying Digital is traceable, you are. Have you ever tried to? And again, we've never really covered this in depth, but if you think about it, if you ever tried to make a comment and then delete it and then it didn't really delete or did, how many people took a screenshot of that? Yeah, you know, before you deleted it.  31:48 So again, things are digital and things, and because we've gotten again on your phone, on your computer, just assume that people are tracing and I know, yes, you can get it's not right and I get that, but just assume and just you know, honestly, just be aware, be aware and protect your business, protect your voice, protect your business and protect your bossness. Guys, be a bossness.  32:16 - Lau (Guest) And I'll leave on this note in saying yes, and I'll piggyback by saying, even just for who you are as a person, be happy and content with the brand you're creating. Because, you're going to have to live with that for a long time. As long as you have your business, you'll have to live with it.  32:34 - Anne (Host) I have people.  32:35 - Lau (Guest) Annie when I go to a conference or something screaming across the room hey mama, how are you? If I didn't like that, I didn't want that, I'd have to change it. I'd have to really change it and make a concerted effort to do that so be happy with what you're selecting and what you're choosing and what your audience is giving to you and, if not, strategize elsewhere, redirect it.  32:59 - Anne (Host) Good stuff, good stuff, amazing Bosses. We would love to hear your thoughts honestly. So you know, write us at theboss, annaviobosscom. We'd love to hear from you right in our community Facebook page. We'd love to hear your thoughts on this. So, Lau, it's been amazing, amazing, as always. Big shout out to our sponsor, ipdtl. You too can connect and network like bosses. Find out more at IPDTLcom. Bosses have an amazing week and we'll see you next week.  33:30 - Speaker 2 (Announcement) Bye, see you next time. Join us next week for another edition of VO Boss with your host, anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.     

Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn't ready, and the secret to real thought leadership in innovation.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:13 Marketing Innovative Products08:27 "Successful Launch After Setbacks"13:21 Authenticity Over Image for Success16:16 Crisis Communication Lessons21:43 Embracing Diverse Company Spokespeople22:59 Finding Authentic Spokespeople27:44 Brand Strategy and Audience Targeting29:23 "Diverse Voices Strengthen Brand"33:13 Mentoring Marketers: Expert Advice37:05 "Journalists as Company Storytellers"40:21 Repeat Mistakes Frustrate Me==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025

On this week's episode of Beautiful and Bothered, Johnny and Kevin expose makeup brands that are going out of business, in danger of closing, of in their flop era! From COVERGIRL, Flower Beauty by Drew Barrymore, GLOSSIER, Makeup REVOLUTION, and more, they discuss how these brands have fallen from their once exciting and innovative pedestals in the world of beauty!They also discuss Urban Decay losing their edge and famed history, HAUS LABS strange rebrand AGAIN, and revisiting vintage makeup!CHAPTERS:Recession & Makeup Fatigue: 02:12Dumping COVERGIRL: 09:10Who's Buying Urban Decay? 13:56HAUS LABS Rebrand AGAIN?! 26:37FLOWER Beauty is Closing: 32:09Youthforia Closing: 41:56GLOSSIER in Trouble? 43:26The Future of HAUS LABS: 49:32REVOLUTION is Barely Surviving: 54:54

Two companies collapsed last month. One sold used cars, the other distributed brake pads and spark plugs. Both issued debt rated AAA. Now their bonds are trading at cents on the dollar—and Wall Street is pretending not to notice.In this video, we dig into down the bankruptcies of Tricolor Holdings and First Brands Group to understand what they reveal about private credit, and why supposedly safe securities are starting to look a lot less safe. We'll look at hidden leverage, double-pledged collateral, shadow banking, and the growing disconnect between risk and reward in today's credit markets.Patrick's Books:Statistics For The Trading Floor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3eerLA0⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Derivatives For The Trading Floor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://amzn.to/3cjsyPF⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corporate Finance: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3fn3rvC ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ways To Support The Channel:Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/PatrickBoyleOnFinance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee: https://www.buymeacoffee.com/patrickboyle

Send us a textOn today's show we cover lots of questions including…Is the Journal of Cosmetic Dermatology a reliable source for peptide information?How do you know if a product with an active has enough to be effective?Does topical estrogen improve skin?Do at-home microneedling devices work, and is hypochlorous acid spray for skin care?Is a salon detangler different than one you can buy in the store?Beauty NewsWe were on the radioWashington State bans formaldehyde preservatives.ChatGPT now has a marketplace?TPO gel nail polish ban?Is there a sunscreen scandal? Celebrity CornerDrew Barrymore's line Flower Child closes.Kim Kardashian SKNN closingApproximate timestamps0:00 - Intro1:00 - Chit chat5:15 - Beauty news - Formaldehyde bans9:55 - ChatGPT marketplace11:55 - TPO ban16:40 - Sunscreen scandal21:50 - Celebrity brands shutting down23:35 - Journal of Cosmetic Dermatology28:55 - Active ingredient in products33:25 - Topical Estrogen38:40 - Microneedling45:00 - Salon detangler50:25 - EndingFive Ways to Ask a question -1. Send us a message through Patreon!2. You can record your question on your smart phone and email to thebeautybrains@gmail.com3. Send it to us via social media (see links below)4. Submit it through the following form - Ask a question5. Leave a voice mail message: 872-216-1856Social media accountson Instagram we're at thebeautybrains2018on Twitter, we're thebeautybrainsOn Bluesky we're at thebeautybrainsOn Youtube we are at thebeautybrains2018And we have a Facebook pageValerie's ingredient company - Simply IngredientsPerry's other website - Chemists CornerFollow the  Porch Kitty Krew instagram accountSupport the show

I had such a powerful and eye-opening conversation with Lisa Curtis, Founder & CEO of Kuli Kuli Foods.  Lisa shared her incredible journey that began in the Peace Corps in Niger, where she first discovered moringa, a nutrient-packed “tree leaf” that transformed her health.   What started as a simple act of self-care in a rural village has grown into Kuli Kuli Foods, a pioneering superfoods brand that now partners with thousands of small farmers across Africa and India, empowers women, and brings nutritious, climate-smart foods to shelves nationwide. Lisa opened up about the early hurdles, navigating FDA approvals, raising money through crowdfunding, and hustling at farmers' markets, and how those small proof points led to partnerships with Whole Foods, Walmart, and more.   We also explored the resilience it takes to keep going for over 12 years, her gratitude practice, and the leadership lessons that continue to guide her. This episode is packed with inspiration for entrepreneurs and food lovers alike. Here are some highlights from our conversation:   How a Peace Corps experience in Niger led to the discovery of moringa and sparked the founding of Kuli Kuli Foods.   Overcoming early supply chain and regulatory challenges, including a $70,000 FDA hurdle with creativity and mentorship.   The role of farmers' markets and crowdfunding in proving demand and landing Whole Foods as their first big customer.   Building impact by partnering with 3,000 small farmers and reinvesting 10% of profits into community projects worldwide.   Lisa's advice for entrepreneurs: map out small proof points, celebrate wins, and keep the courage to start and persist. Join me, Ramon Vela, as I listen to Lisa's inspiring story of grit, gratitude, and global impact, and to discover how Kuli Kuli is changing the way we think about superfoods. For more on Kuli Kuli Foods, visit: https://www.kulikulifoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Civil Procedure: Are boutique firms entitled to big law rates when claiming attorney's fees? - Argued: Tue, 15 Jul 2025 12:27:59 EDT

Summary In this episode, Donny discusses the concept of branding in various aspects of society, including politics, social issues, and cultural events. The conversation covers the current political landscape, the impact of government shutdowns, rising anti-Semitism, women's workforce participation, censorship in literature, and the cultural significance of events like the Super Bowl halftime show. Additionally, the episode highlights trends in the music industry, Broadway's financial struggles, the nostalgia for landlines, and the popularity of subtitles in streaming. The episode concludes with a look at wedding trends and Halloween costumes, emphasizing the evolving nature of branding in contemporary society. Takeaways Everything today is a brand. Both parties lose, the American public loses. Anti-Semitic incidents worldwide rose by 340%. More women are leaving the workforce. Stephen King is the most banned author in US schools. ICE does not belong at the Super Bowl. Taylor Swift's album drops today. Broadway musicals may be in peril. Landlines are making a comeback. October is now the biggest wedding month. Learn more about your ad choices. Visit megaphone.fm/adchoices

On location in London, the hosts delve into emerging trends and spotlight the brands and entrepreneurs driving innovation in the food and beverage space. Their discussion offers a look at what's gaining traction across the pond… and what may soon be making its way to the U.S. market. Show notes: 0:25: Dine & Dash. Feisty Missions. Not Your Father's Whole Foods. Fizzy Tea FTW? Wedges & Broc. – Ray calls out one of the hosts over a breakfast blunder at a cash-only café, before Mike and Jacqui reflect on their recent visit to Mission Kitchen – a commercial kitchen space designed to support emerging packaged food brands – and share insights from a conversation with the founders of Perfect Ted, a matcha-based beverage company. Ray unveils a haul of innovative products picked up at Portobello Whole Foods, featuring everything from protein soda and bamboo water to kombucha-based sparkling tea, sea moss gummies, vacuum-fried broccoli, cola-flavored kombucha, and prickly pear water. Their discussion dives into how sparkling tea brands are pushing to stand out through elevated formats and complex flavor profiles. They also explore how U.K. and European startups are leading the way with nuanced, layered flavors that deliver on both taste and functional benefits. Brands in this episode: Trip, Doughlicious, Mission Kitchen, PerfectTed, Juno, Genni, DJ&A, Holos, Sound, Birdie, OOSO, Every State, GT's Kombucha, Revive Kombucha, Live Soda, Suma, Feisty, Kult, Cacto, The Giving Tree, Brisk Lager, Infinite Session, Something & Nothing, Uncracked

In a climate where most consumers are concerned about tariffs (84%) and inflation (80%), the holiday season is poised to be a battlefield for retention and revenue. Optimove's Moshe Demri, SVP of Global Revenue, joins Future Commerce to walk through the 2025 Consumer Holiday Shopping Report and explain why the “charm customer” (those responsive to modest 10%-15% discounts) may be the key to sustainable growth.The Cherry-Picker's DilemmaKey takeaways:Meet the three customer archetypes: Full-price buyers who purchase regardless of promotions, cherry pickers who chase deep discounts and rarely return, and "charm customers" who respond to modest 10%-15% discounts and show the highest retention rates over time. (The fourth archetype: Brian)Transparency as a competitive advantage: Brands that communicate their promotional calendar early (like telling customers in October "this is the only Black Friday promotion you'll see from us") build trust while competitors exhaust and frustrate their audiences.Post-holiday retention begins at checkout: Collecting gift-giving data and offering time-sensitive follow-up promotions can transform one-time gift purchasers into repeat customers. The key is creating urgency without devaluing the brand.Communication requires quality, not quantity: Dodging customer fatigue is worth the awareness risk.  Dialing back from daily to weekly emails might be the better move for companies this year.Strategic budget allocation matters more than discount depth: Want to boost long-term profitability and brand equity? Give your VIP customers high-value discounts and experiences, not low-tier cherry-pickers who are unlikely to stick around. From the Episode:Optimove's 2025 Holiday Shopping ReportNew Modes: 2025 UpdateLearn more about this episode's sponsors, Optimove, Aptos, and Future Commerce Plus. Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn more about Dexter at:https://jacobsimports.comShow Notes[0:28]

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators can make or break your TikTok Shop success—but most brands are doing it wrong. In this episode, I break down the biggest mistakes brands make when approaching top creators and how to avoid them. From weak outreach strategies to low commissions and poor communication, I'll share exactly what turns creators off—and what gets them excited to work with your brand.I'm Jordan West—former BC Ambulance paramedic turned entrepreneur. I've built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.In this episode of eCommerce Entrepreneurs with Jordan West, you'll learn:✅ The #1 mistake brands make when pitching high GMV creators✅ Why commission structure matters more than you think✅ How to build long-term creator partnerships that actually drive sales✅ The quick win brands can implement today to get creators saying “yes”

It's the first Friday of October which means it's time for a farm-fresh episode of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares his thoughts on death of the ban on noncompete clauses and why companies need to start viewing them differently. Then, Bill is joined by the Promo CMO himself, RJ Hagel, where they talk about values in business and the merits of smoking meat for therapy. After that, Bill asks RJ “Five Easy Questions” where they delve deep into industry marketing – you don't want to miss this one! A HUGE thanks to our friends over at PPAI for sponsoring this fine broadcast. NOW is the time to register for the SUPER BOWL of Promo – the PPAI EXPO! With over one million square feet of exhibit space, over 900 exhibiting suppliers, and unmatched networking opportunities, this is the one industry event you can't afford to miss. Register today at ppai.org/expo!

In this episode, Darin exposes the toxic truth behind the billion-dollar anti-aging skincare industry. From mercury to PFOAs (the same chemical used in Teflon), many “miracle creams” and skin-lightening products marketed as beauty solutions are actually silently poisoning us. Darin breaks down the science, the loopholes in FDA regulation, and the real dangers of what's being absorbed through our skin — from hormone disruption to cancer and even risks to children. More importantly, he offers solutions: how to identify red flags, choose safe alternatives, and reclaim sovereignty over what you put on your body. What You'll Learn in This Episode: 00:00 – Welcome to SuperLife and the mission to live free from fatal conveniences 00:32 – The cookware sponsor shoutout and why toxic exposure starts in the kitchen 03:08 – Fatal Convenience focus: anti-aging skincare products and hidden toxins 04:39 – Why what you put on your skin is like ingesting it — the reality of transdermal absorption 05:40 – Mercury in cosmetics: how it destroys biology and hides under confusing chemical names 08:18 – PFOAs (Teflon chemicals) in skincare and why they're linked to cancer and hormone disruption 10:28 – The dangers extend beyond users — off-gassing mercury can affect families and children 11:29 – Even the FDA admits toxicity, yet products still end up on shelves 12:25 – Supplement sponsor shoutout: Manna Vitality for cellular renewal 14:20 – Mercury exposure risks for pregnant and nursing mothers, and infants 15:19 – Signs of mercury poisoning: irritability, tremors, depression, numbness 16:24 – Conflicts of interest and failures at FDA, EPA, USDA — why regulation isn't protecting you 17:26 – How to protect yourself: avoid “anti-aging” and “skin-lightening” labels, and do due diligence 18:20 – Brands exposed for cutting corners and why demand must shift 18:55 – Choosing botanical, organic, chemical-free products as the true path to health 19:26 – Final reminder: don't buy into marketing that preys on insecurity — sovereignty starts with awareness Thank You to Our Sponsors Our Place: Toxic-free, durable cookware that supports healthy cooking. Use code DARIN for 10% off at fromourplace.com. Manna Vitality: Go to mannavitality.com/ or use code DARIN20 for 20% off your order. Find More from Darin Olien: Instagram: @darinolien Podcast: SuperLife Podcast Website: superlife.com Book: Fatal Conveniences Key Takeaway “If you wouldn't eat it, don't put it on your skin. Mercury, PFOAs, and toxic chemicals in anti-aging creams are poisoning us — but when we choose botanical, organic, and safe alternatives, we reclaim our health and our sovereignty.”

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes them effective at capturing and retaining consumer attention. Richard and MichaelAaron share insights on how these brands leverage behavioral science to create memorable experiences and drive customer loyalty. They delve into fascinating concepts such as expectation assimilation, the illusion of effort, and the attention-action gap, illustrating how these principles can be applied in marketing strategies. The conversation highlights the importance of storytelling and the power of humor in advertising, as well as the challenges of changing established perceptions in the marketplace. In this episode: Discover the behavioral science behind 17 beloved brands and how they effectively engage consumers. Learn about key concepts like pareidolia and the illusion of effort and how they impact consumer behavior. Explore the significance of storytelling in marketing and how humor can enhance brand recall. Understand the Semmelweis reflex and its implications for introducing new ideas in business. Gain practical tips for applying these insights to your own marketing efforts and brand strategies. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/537. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Today's story: Reusable water bottles have become a big global industry, driven by health trends, social media, and changing values around sustainability and style. Brands like Stanley turned practical hydration into a fashionable status symbol—but are they environmentally friendly if you collect them and don't use them?Transcript & Exercises: https://plainenglish.com/807Full lesson: https://plainenglish.com/807 --Upgrade all your skills in English: Plain English is the best current-events podcast for learning English.You might be learning English to improve your career, enjoy music and movies, connect with family abroad, or even prepare for an international move. Whatever your reason, we'll help you achieve your goals in English.How it works: Listen to a new story every Monday and Thursday. They're all about current events, trending topics, and what's going on in the world. Get exposure to new words and ideas that you otherwise might not have heard in English.The audio moves at a speed that's right for intermediate English learners: just a little slower than full native speed. You'll improve your English listening, learn new words, and have fun thinking in English.--Did you like this episode? You'll love the full Plain English experience. Join today and unlock the fast (native-speed) version of this episode, translations in the transcripts, how-to video lessons, live conversation calls, and more. Tap/click: PlainEnglish.com/joinHere's where else you can find us: Instagram | YouTube | WhatsApp | EmailMentioned in this episode:Hard words? No problemNever be confused by difficult words in Plain English again! See translations of the hardest words and phrases from English to your language. Each episode transcript includes built-in translations into Spanish, Portuguese, Chinese, German, French, Italian, Japanese, Polish, and Turkish. Sign up for a free 14-day trial at PlainEnglish.com

Taylor Swift isn't just breaking records—she's redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor's Eras Tour and beyond, exploring how she uses storytelling, connection, and innovation to keep her audience engaged. From live Easter eggs to building anticipation through mystery and intrigue, we break down the strategies Swift uses to create loyalty, spark excitement, and make every launch feel like an event. Whether you're a podcaster, creator, or brand, this conversation will give you actionable ways to infuse your marketing with the same magic that keeps Taylor fans coming back for more.Key Takeaways:// Drive connection with your audience through storytelling in unique channels.// Tease content live with your audience to build mystery and intrigue through emerging media types.// The importance of giving every campaign or product launch its own unique spin.// How to engage your audience continually, even when you're not in the middle of a “big launch.”// Lessons from The Life of a Showgirl and how podcasting can serve as a hero content engine.// Strategies for blending personal brand and professional brand to connect more deeply with your audience.____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Here's the truth about brand. It isn't one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/transforming-brandsContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction & Simon Hill Welcome(01:22) Leading the London 2012 Olympic Bid(04:50) Lessons from Global Brand Campaigns(09:10) Shifting from Advertising to Brand Strategy(13:05) Working Closely with CEOs & Leaders(15:53) Making Brands Experiential & Human(18:33) The Transformation Ladder(23:40) The Future of Branding & Human Experience(27:06) Being Open to The Power of Brand(29:16) The Power of Human Insight(32:48) Swimming the English Channel for Charity(34:10) Fear, Adventure & Resilience(36:30) Embracing Competition & Growth(38:07) This Chapter of Life Investment(38:58) Advice to My Younger Self

Chuck Zodda and Mike Armstrong are concerned there is not being enough attention paid to the collapse of First Brands, why the company found itself in its current mess, and if this is a bigger problem brewing. Luke Kawa (Sherwood News) joins the show to share what is driving the recent market rally. Taiwan rejects U.S. proposal for '50-50′ chip production, says trade talks focused on tariffs. 

#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada's fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.Matt and Amrita cover:Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you're running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Amrita's background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo KakurupaBrand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! Here are a few key takeaways from the episode:Be culture-led.Too much information can be a foe.Don't be led by money.Tech has never fallen in love and had its heart broken - remember that when it comes to AI.Self-belief is the core of everything you do.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured to spend for the sake of getting a deal. Pressured to consume for the sake of consuming. It's the whole disposable goods, instant-gratification, fast-food and fast-fashion mentality playing out in real time. And here's what really gets me: Is this the world we want to live in? Is this the world we want our kids to grow up in? Where everything is about faster, cheaper, more disposable? Where local boutiques disappear one by one while Amazon rules everything? I certainly don't.  And the data backs me up – sustainable, purpose-driven brands are growing 64% faster than alternatives. Your customers want to buy from brands that share their values. This isn't just the right thing to do – it's good business. So in this episode, I'm going to show you how purpose-driven brands can absolutely dominate this season without compromising their values, without manipulating their customers, and without training everyone to only buy on discount. I'm calling it Green Friday to Green Christmas. And it's about so much more than one long weekend of deals.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk https://productpreneurmarketing.com/q4   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

In this episode, Marc and Vassilis discuss news that caught their attention over the last couple of weeks , including the dangers of discounting, Nike's strategic marketing efforts, the significance of attention in advertising, Meta's new ad-free subscription model, insights on Gen AI, and Anthropic's brand campaign for Claude. They emphasize the importance of relevance and identity in marketing strategies, as well as the evolving landscape of advertising in the digital age.Enjoy the show!Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysDiscounting can lead to a death spiral for profits.Nike is increasing its marketing budget ahead of major events.High attention media yields better advertising results.Meta's ad-free subscription model tests consumer willingness to pay.The Gen AI race is unfolding slowly, requiring strong branding.Attention is a proxy for advertising effectiveness.Relevance in advertising is crucial for consumer engagement.Brands must focus on identity and values to differentiate.The advertising landscape is shifting towards privacy and consent.Understanding customer needs is essential for effective marketing.Timestamps:00:00 - Introduction and Overview00:58 - The Perils of Discounting in Marketing05:27 - Nike's Strategic Marketing Moves09:58 - The Importance of Attention in Advertising14:37 - Meta's Ad-Free Subscription Model19:10 - Insights on Gen AI Marketing23:48 - Anthropic's Brand Campaign for ClaudeAd of the week:Anthropic just dropped its first major paid brand push for Claude, the AI model it develops. The campaign — titled “Keep Thinking” — positions Claude not as a gimmicky tool but as a thinking partner for serious problem solvers.https://youtu.be/FDNkDBNR7AM

Joe Benigno ripped into David Stearns, trashed Cedric Mullins as a “stiff,” and even took shots at Sauce Gardner on the Jake Asman Show. WNBA player blasts refs and league office.

Not many CMOs can say they've had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard is a pioneer in asset management, with a unique investor-owned company structure. It has a simple and powerful purpose: To take a stand for our investors, to treat them fairly, and to give them the best chance for investment success. Colin's story is unusual in today's world. He started with Vanguard in 1990, fresh out of Penn State, and he never left. Over the years, he has held a number of leadership positions, including Chairman and CEO of Vanguard Australia. In 2018, he became Vanguard's first Global CMO, and in January 2024 he added Chief Communications Officer to his responsibilities.Recorded in person at the Next Gen CMO Academy at Deloitte University, this conversation explores Colin's remarkable journey, what it means to lead with purpose, and how a lifetime at one company can shape both a career and a culture.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino dives deep into the evolving world of AI-powered marketing with UX design expert and digital strategist Ginny Delaitre. Ginny shares her journey from architecture student to mobile app developer and now founder of VDS Digital Agency, where she helps entrepreneurs blend human-centered branding with smart AI tools.The conversation centers around how to use AI—especially AI agents—ethically and effectively without sacrificing your brand's authenticity. Ginny unpacks the power of UX marketing, a user-experience-first approach to content and brand strategy. She explains why “content without strategy is just noise,” and how to automate smartly while staying deeply connected to your audience.Listeners will learn how to:Avoid “clickbait” automation trapsUse custom GPTs and AI agents for blog creation, email management, and social schedulingImplement the “human in the loop” model to keep messaging aligned and humanLeverage AI as a tool—not a crutch—for intentional, brand-driven marketing ABOUT GINNYVirginie "Ginny" Delaitre is an award-winning marketer and the founder of UX Marketing, a groundbreaking methodology that combines user experience (UX) with modern marketing. As the Founder and CEO of VDS Digital Agency and the UX Marketing Institute (UXMI), she is setting new standards for how brands integrate the user journey into their marketing strategies. GET GINNY'S GENEROUS GIFTUX Marketing Action PlanACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOWhttps://vdsdigitalagency.com/https://linkedin.com/in/virginiedelaitrehttps://instagram.com/vdsdigitalagency ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

Here we go again! Scott Grossman (aka SRG444) of Turning Point Brands joins us at an important time for cannabis and markets.Our conversation covers 4 key questions:1. S3 & Cannabis Stocks - where are we and what's the path forward?2. Frothy & Exciting Markets - how to manage your emotions & portfolio3. AGFY/Rhythm Deal - SRG breaks it down4. Predictions & Top PicksThanks as always to Scott for a great conversationFollow Scott on Twitter @ ⁠⁠⁠⁠https://twitter.com/srg444 ⁠Read Scott's Long Form Thoughts @⁠https://scottrgrossman.substack.com/

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.Topics discussed in this episode:  How AI agents automate complex customer outcomes.What iCommerce (intelligent commerce) means for DTC.Why speed and 24/7 service builds customer trust.How AI agents save customers from subscription cancellation.What integration with DTC tech stacks looks like.How multi-language support works for international brands.What guardrails prevent AI from making errors or "hallucinating".Why hyper-scaling brands need AI to avoid scaling OPEX.What the future of AI-to-AI agent communication is.How to prepare operations for BFCM volume surge.Links & Resources Website: https://www.stateset.com/LinkedIn: https://linkedin.com/in/domsteilX/Twitter: https://x.com/domsteilGet access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

IS YOUR CHATGPT HAUNTEDHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they've learned as they've scaled podcasting to enviable levels–and whether you're brand or performance, you'll benefit from their wealth of experienceOn The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets. Conor sat down with:• Gladwell Mwangi (Director of Paid Media, Whole Foods)• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),• Megan Smith (Director, Media Strategy, Tecovas), and• Nick Fairbairn (Vice President, Growth Marketing, Chime)These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.They're talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let's dig in.“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hi. In today's episode of Even More News, Katy, Cody and Jonathan discuss the tragic mass shootings that occurred over the weekend, Donald Trump's National Presidential Security Measure - 7 which labels most non-MAGA beliefs to be a gateway to domestic terrorism, and they get into the James Comey's indictment.As always, we recorded right before that big thing that happened.PATREON: https://patreon.com/somemorenewsMERCH: https://shop.somemorenews.comYOUTUBE MEMBERSHIP: https://www.youtube.com/channel/UCvlj0IzjSnNoduQF0l3VGng/joinPluto TV. Stream Now. Pay Never.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topics discussed on today's show: Chewing Gum, Smelling Farts, Thumb Sucking, Brands of Gum, Wood in Batter, Reading Rainbow, Protesting Sex Traffickers, Birthdays, History Quiz, Movie Tariffs, AI BF's and Parental Control, Maxwell and Supreme Court, McD's Monopoly, KFC Herbs & Spices, Famous Relatives, Fish Butts, and Apologies.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Noah Knoblauch, Head of eCommerce and Retail Media at Suave Brands Company. With a background at Procter & Gamble and deep experience in private equity environments, Noah shares what it takes to rebuild iconic brands like Suave and ChapStick for modern commerce.Noah explains how he started from scratch following the brand's spin-off from Unilever and Haleon, focusing first on profitability and operational foundations before investing in content or storytelling. From strategic bundling to keyword-level retail media planning, Noah gives a transparent look at what actually drives results in the private equity-backed world of consumer goods.He also shares how he thinks about team structure, omnichannel planning, and the future of social commerce for mass brands looking to stay relevant in emerging platforms.Key takeaways:Profitability is the foundation. Noah prioritized assortment, packaging, and pricing to unlock growth before touching brand content.Retail media drives more than clicks. Strategic investments helped drive in-store velocity and strengthen retailer partnerships.Private equity changes everything. Noah outlines what marketers should know before joining a private equity-backed business and how to thrive in the model. Hosted on Acast. See acast.com/privacy for more information.

In this inspiring and strategy-filled episode of The Entrepreneurial You, host Heneka Watkis-Porter connects with edutainer and branding strategist Cauveé—a São Paulo-based coach and creator of the RISE Methodology. With over two decades of experience in performance, personal branding, and digital media, Cauveé helps entrepreneurs build legacy brands through story-driven edutainment and visibility strategies that honour authenticity over gimmicks. COMMUNITY CONNECTION: Are you ready to awaken your dream? This October, Leadercast Kingston returns — giving you the chance to learn from visionary leaders and connect with fellow dreamers who are just as passionate as you. Then in November, set sail on the LeadHerShip Cruise — a four-day journey packed with learning, networking, and fun at sea. You'll enjoy dynamic workshops, try out the surf simulator, and maybe even indulge in a treat from the onboard cupcake shop. Want to come aboard or share your dream? Email heneka@henekawatkisporter.com or connect on WhatsApp at 876-849-2571. CONTACT CAUVEE: Website: inspirationengineer.com  GIVE AWAY:FREE Standout Authority Guide; Ultimate Podcaster Domination TRENDING NOW: Here's a stat that rocks: Brands that use storytelling and edutainment see a 55% increase in audience engagement and 3x higher conversion rates (HubSpot, 2024). Cauvee's approach is the secret sauce for next-level influence.      If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! RELATED EPISODES YOU MIGHT ENJOY: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Branding with Purpose With Belle Rape  Mastering Marketing for Direct-to-Consumer Brands: Insights from a 7-Figure Entrepreneur With Jordan Frank  AFFIRM WITH ME: I am a rockstar brand, awakening dreams and inspiring the world. LISTEN & SUBSCRIBE: Spotify: https://bit.ly/TEYSpotify Apple Podcasts: http://apple.co/2nDEbsZ  POWERED BY OUR SPONSORS: Thanks to our sponsors henekawatkisporter.com & the Jamaica Stock Exchange Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jason is joined by reality TV and Jupiter, Florida's favorite couple, Tyler Cameron and Tate Madden! Many know Tyler from his numerous reality TV appearances, more specifically in Bachelor Nation where he was looking to find love. Little did he know that true love was right under his nose having met Tate while working at his company in Florida. Tyler and Tate have continued working together in their own entrepreneurial endeavors, including a new career pivot for Tyler. Tyler and Tate open up about where life and business have taken them since reality TV. Tyler shares his transition into real estate, what it's really like working as a realtor compared to being a contractor, and why—despite signing with Serhant—he won't be appearing on Selling Manhattan. He talks about the importance of being part of a team, his Emmy nomination, and the best house flip they've pulled off so far, plus why the “buy and hold” tactic matters in real estate. Tate dives into building her personal brand online, blocking out the noise of social media, and the influence her mom had on their early DIY projects. Together, they reflect on long-term professional and personal planning, the challenges that come with doing things that feel scary or uncomfortable, and how their personalities balance one another. From whether reality TV could still be in their future, to how their parents defend them online, to what today's reality shows can learn from younger generations—Tyler and Tate leave no stone unturned. And of course, some rapid-fire fun to wrap it all up. Tate and Tyler reveal all this and so much more in another episode you can't afford to miss! Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guest: Tyler Cameron + Tate Madden Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Trova Trip: If you've been putting off that "someday" trip because of time or planning stress — here's your sign. Go to trovatrip.com and use code TRADINGSECRETS for $100 off your first trip. UpWork: Posting a job on Upwork is easy; with no cost to join, you can register, browse freelancer profiles, get help drafting a job post, or even book a consultation. Visit Upwork.com right now and post your job for free. Yubico: Protecting the personal and business applications and accounts that people and companies rely on every day, the YubiKey stops AI-powered cyberattacks, online identity scams, fraud, and account takeovers. It provides powerful protection and it's easy to use. Visit Yubico.com and  use code “JASON” at purchase for $5 off a YubiKey 5C NFC.

In this episode of Money Mondays, Dan Fleyshman sits down with powerhouse entrepreneurs Cameron Forni and Dan DaSilva to talk about building disruptive brands, scaling companies to billion-dollar valuations, and staying ahead in competitive industries.---Cameron Forni is an entrepreneur, investor, and brand builder best known for founding Select Cannabis, which sold to Curaleaf in a landmark $1.27 billion deal. He recently launched Adaptooria, a functional hemp beverage designed to help people manage stress, anxiety, and depression, with a mission to support mental health causes and inspire the next generation of entrepreneurs.---Dan Dasilva is an entrepreneur and early pioneer in online marketing. By 19, he made his first million through affiliate marketing and went on to scale ventures in dropshipping, financial publishing, and copywriting, his strongest skill. Known for creating high-performing funnels and campaigns in both the business and health niches, Dan now focuses on affiliate marketing and publishing at scale, while pursuing his passion for philanthropy and building an animal sanctuary.---Like this episode? Watch more like it

Ever wonder what it's really like to run one of America's fastest-growing brands?This is a behind-the-scenes look at a real day inside Johnny Slicks — from early morning training sessions to meetings, family chaos, media shoots, and everything in between.We're not just building a business… we're building something with purpose.No filters. No fluff. Just real hustle, real people, and a mission that's bigger than just selling soap.