Podcasts about brands

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Sam Tichnor, founder of FFUPs, a uniquely branded puff snack company that was focused on flavor innovation over health claims. Sam candidly shares the full arc of his entrepreneurial journey—from conceptualizing and launching the brand during the pandemic, to navigating DTC and retail channels, and the complex challenges that ultimately led to winding down the business.The conversation covers critical lessons on brand positioning, operational execution, inventory management, and the importance of marketing strategy—especially for solo founders. Sam reflects on the strategic decisions that shaped the brand, where things went wrong, and the insights he now applies in his advisory work at Pale Blue Dot, supporting emerging CPG brands with finance and operations expertise.This episode offers valuable takeaways for founders, operators, and anyone involved in building and scaling consumer products.Don't miss this episode. Listen now!Listen in as they share about:Branding and Product DevelopmentMarketing and AwarenessOperations and ManufacturingRetail and Distribution StrategyFinancial Management and CapitalReflections on Failure and GrowthEpisode Links:Website: https://ffups.com/ LinkedIn: https://www.linkedin.com/in/samueltichnor/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose.In this episode, we explore how personality-driven branding can create deep connections, especially for service-based entrepreneurs. Cara shares how to start showing up without the pressure to do it all, and why your lived experience and unique energy are essential tools (not obstacles) in your marketing toolkit.Whether you're struggling with imposter syndrome or unsure how to stand out, Cara's perspective offers a grounded, encouraging reminder: You don't need to be everywhere or be everything. You just need to be real.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode of the Personality Hacker podcast, Joel and Antonia explore ten archetypal personas that show up in the world of personality type content creation. From the "Reluctant Hero" to the "Total Slacker Who Wins Anyway," they break down how each persona connects with different audiences & how understanding these patterns can help you curate your own authentic personal brand.     https://personalityhacker.com

Your Guess is as Good as Mine

Send us a textAmazon pulled back hard from Google Shopping Ads in a move that's raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies.Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://bit.ly/4jMZtxu#EcommerceMarketing #GoogleShoppingAds #AmazonSellers #CPCStrategy #OnlineAdvertisingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon't wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Suddenly Stops All Google Shopping Ads00:38 - Major Drop in Google Impressions Across Markets01:29 - Industry Voices Weigh In on the Pullback02:10 - Amazon's Past Patterns with Ad Pauses02:55 - What This Means for Other Sellers and CPC04:03 - Amazon May Shift Focus to Internal Ad Ecosystem05:07 - Speculation on Internal Budgets and Google Relations05:55 - Now Might Be the Time to Try Google Shopping-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management. He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making. He also emphasizes the need for flexible pricing and the importance of adapting technology to fit each brand's unique workflows in the fashion and clothing industry. Topics discussed in this episode:  Why spreadsheets are secretly killing fashion brands' profitability. How AI is revolutionizing fashion operations. What data integrity mistakes cost fashion brands millions. Why most fashion ERP implementations fail. How to sanitize messy fashion data. What technical flexibility really means. Why pricing strategy determines software adoption. How AI visualizes complex fashion processes. What workflow understanding reveals. Why collaboration beats technology. Links & Resources Website: https://www.Flairesoftware.com/LinkedIn: https://www.linkedin.com/in/scharish/LinkedIn: https://www.linkedin.com/company/Flaire-softwareGet access to more free resources by visiting the show notes athttps://tinyurl.com/3c2b4vj4MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Successful emotional management can lead to you losing sympathy for those you love. Your love for them can remain high while your sympathy ends up low. This is a common yet unexpected result of becoming emotionally intelligent and growing in ways others have yet to doHelping Ordinary Women Build Extraordinary Businesses, Brands, and Lives They Love While Unpacking Their Inner SHEEO with Episodes Enriching Your Mindset, Wealth, and Faith Factor VISIT: RachelMedina.com or SHEEOX.com FOLLOW ON SOCIAL MEDIA: @RachelMedina101 PLUS: Listen to founders and experts share their entrepreneurial journey on bonus episodes featuring awe inspiring guests Rachel Medina is an Entrepreneur, TEDx Speaker, Christianpreneur, Mommypreneur and an ordinary woman who ditched the C-suite for the SHE-suite by tapping into the new and exciting laptop lifestyle in the SHEconemy, and who built multiple businesses from home, after divorce, as a single mother over 40! The Rachel Unpacked Podcast is here to help you avoid common mistakes by learning the lessons she learned along the way! Whether you're a corporate baddie wanting to ditch the grind or a single momma ready to learn a new money making skillset from home, the Rachel Unpacked podcast is for you. Access resources mentioned on this show here ⁠www.rachelmedina.com or at SHEEOX.com As seen on: TEDx , Wharton School of Business, The Christian Channel, LATV's Get It Girl, Rompiendo El Silencio, David Meltzer's Playbook IG-LIVE, StartEmpire Wire Podcast, Jackie Hernandez Live, Canvas Rebel Magazine, SDvoyager Magazine, Keynote Women's Leadership Conference, to name a few RACHEL UNPACKED, RACHEL MEDINA, SHEEO, SHEEOx, SHE,EOO,OOO

What does it take to build a brand that actually lasts and how to evolve, stay visible, and lead with integrity without burning out?In this powerful episode, fashion icon and founder Rebecca Minkoff opens up about how she's stayed relevant for over 20 years, what it's like to be the face of a global brand, grow a multi-million dollar company all whilst navigating visibility, pivots, criticism, motherhood and leadership and the pressure to keep evolving. Key takeaways:The truth about longevity, staying relevant and reinvention in businessHow to handle criticism when your name is the brandHow to evolve without burning out or chasing every trendBehind the scenes of how her personal brand and business are structured Integrity, income, and the real reason she said no to a $100K brand dealWhy identity, legacy, and leadership matter more than everIf you've ever felt pressure to pivot, feared falling behind or wondered how to build something that truly lasts, this conversation will shift your perspective!CONNECT WITH REBECCA MINKOFF:Connect with Rebecca Minkoff @beckyminkoff on InstagramCONNECT WITH ME:Join 12-month UNSTOPPABLE MASTERMIND Download your 30-day Millionaire Mindset audio trainingCheck out my FREE ResourcesOrder my book “Unstoppable Success” on AmazonApply for 1:1 Business CoachingSend me a DM on Instagram

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company's beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every business challenging the status quo pays hidden costs that traditional businesses don't face - but this "tax" is actually an investment in market leadership. In this episode, Tara shares her journey from seeing inequities at her old agency to building YO&O as a wellness-focused brand studio, revealing how paying the price for being different created her unique competitive advantage.This episode is perfect for any neurodivergent entrepreneurs, wellness brands, and any business trying to do things differently (even if it feels expensive).For more:Free Email Series: 5-day Gap Strategy Digital Workbook: The Market Advantage Gap Workbook ($67)Join me at the Women's Agenda Event: Women's Health & Wellbeing Summit 2025 – Panel 'Stories of ADHD & Why Women are Late to Diagnosis'YO&O Services: Positioning mapping, audience analysis, brand strategy – Book a call.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

Roger Martin is a seasoned executive, entrepreneur, and co-founder of two national franchise brands—RockBox Fitness and Beam Light Sauna. Over 30 years, he's built a reputation as a sales and marketing leader, C-level operator, and franchise innovator. Now CEO of RockBox, Roger's latest venture is Thrive More Autopilot, which helps brick-and-mortar businesses generate leads, nurture prospects, and convert more strangers into paying customers. On this episode we talk about: Roger's early lessons from his first job at Skippers Fish & Chips and why seeing a scarcity mindset sparked his commitment to continual self-development The evolution from a business/marketing degree to pharmaceutical sales, climbing the ranks in corporate America and eventually shifting to entrepreneurship after losing the “joy in the work” What it's really like to go from corporate security to launching your own business—risks, loss of perks, and why fulfillment often trumps traditional success The founding stories behind RockBox Fitness and Beam Light Sauna: blending fitness, music, and fun to create unique community-focused experiences and franchising them nationally How lessons from music, martial arts, and management shaped Roger's business philosophies What he learned through failure—why losing in business teaches you exponentially more than success, and why you have to keep swinging for the grand slam The importance of paying experts to accelerate your learning curve (and why you should always hire people who have already achieved what you want) The “aha” moment driving Thrive More Autopilot: most fitness/wellness businesses stumble not on lead generation, but on actually getting leads through the door, nurturing them, and converting them to customers Strategies for effective lead gen and sales for brick-and-mortar (and why “working your local network” and in-person community trumps all for many concepts) How Thrive More Autopilot blends AI, automation, and real human follow-up to help small/medium businesses actually monetize their pipeline, plus mindsets and methods for non-salesy sales success Top 3 Takeaways Find—or Build—Work That Gives You Purpose: Corporate success without fulfillment will fizzle; pursue what lights you up, even if it's a risk. Real Growth Means Paying (and Learning) for Speed: Hiring legitimate experts—those who have done what you want—can shortcut years of trial and error. Persistence Outweighs Failure: You'll still lose plenty, but business only requires one “grand slam” to change your life. Stick with it, keep learning, and never quit. Notable Quotes “You always assume the grass is greener… If you don't have joy in the work, go find something else to do.” “You only lose if you quit. If you don't quit, you can't lose.” “You learn nothing by winning—every lesson comes from when you fall on your face.” Connect with Roger Martin: Website: thrivemore.ai Franchise: rockboxfitness.com

Send us a textFollow the hosts on Instagram @alonbenjoseph, @scarlintheshire, @davaucher and @robnudds.Thanks to @skillymusic for the theme tune.

In this episode, Donny discusses various brands shaping the zeitgeist, including media controversies, political commentary, celebrity news, and societal trends. The conversation highlights the challenges faced by late-night television, the importance of public broadcasting, and the impact of technology on social interactions. Donny also reflects on the cultural significance of recent celebrity losses and the evolving landscape of dating and communication in the digital age. Takeaways Late night television is struggling financially. Public broadcasting is essential for democracy. Political parties need to define their values clearly. Celebrity culture has a significant impact on society. Chuck E. Cheese is reinventing itself for adults. Dating apps may not be the best way to find love. Smartphones can negatively affect young girls' mental health. Boston has the worst driving record in the U.S. Learn more about your ad choices. Visit megaphone.fm/adchoices

How did GNGR Labs' organic, cold-pressed wellness shots become a staple in New York City bodegas and land nationwide distribution at Wegmans? Founder Namik Soltan shares a story powered by purpose, product and unrelenting persistence. The hosts also unpack PepsiCo's unexpected – and gutsy – announcement and explore how excellence fueled Tia Lupita's acquisition. Show notes: 0:35: Shot Hoarders. Hey, Pepsi. You Forget Something? Honoring Tia. Chomping At The Bit. Good Sips. -The hosts open by heaping praise on GNGR Labs' shots, followed by a few laughs and questions about Mike's recent “pen vacation.” The conversation pivots to PepsiCo, earning both some head-scratching and applause for its newly announced prebiotic sub-line under the flagship Pepsi brand. Ray then highlights Coca-Cola's news of a new cola sub-line made with real sugar instead of high-fructose corn syrup. Mike puts the spotlight on Feisty, a UK-based protein soda brand, before the team celebrates Vilore Foods' acquisition of Tia Lupita. They commend founder Hector Saldivar for building a culturally authentic and better-for-you Mexican food brand from the ground up. Melissa teases an upcoming Nombase Podcast interview with Chomps' head of merchandising, while Ray announces a live conversation with Chomps CEO Rashid Ali, set for Taste Radio's Chicago meetup on August 14. Jacqui shares her take on Fermenteria's hard water kefir, Mike highlights Kate Farms' high-protein shakes and Corpse Reviver's electrolyte tea, and Melissa rounds things out by introducing a rare and intriguing Japanese plum vinegar. 35:30: Interview: Namik Soltan, Founder & CEO, GNGR Labs – Namik talks about the origins of GNGR Labs spicy ginger shots, which he launched in 2020 at the outset of the pandemic and after a failed attempt at a previous beverage brand. He discusses how a focus on high-quality, undiluted ingredients, potent flavor and authenticity helped them stand out in a crowded market. Namik also explains how he recruited a team to help him initially self-distribute across New York City and emphasized the importance of timing and forming direct relationships with store owners. He also talks about the decision to launch shelf-stable RTD cans and why he loves working with Wegmans even though merchandising is somewhat of a challenge. Namik also explains that while not every partnership worked out, his brand's growth has been organic and steady, driven by innovation and a deep understanding of the New York retail landscape. Brands in this episode: GNGR Labs, Whims, Ayo Foods, Chomps, Goodmellow, Plift, Pepsi, Poppi, Coca-Cola, Squirt, Feisty Soda, Trip Drinks, La Costeña, Jumex, Totis, Justin's, Lily's, Fermenteria, Le Seltzer, Kate Farms, Corpse Reviver, Koyo Foods, Eden Foods

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

That's right, it's Friday and time for Ep. 28 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill gives a bit of a recap of the recent Promocations event in Los Cabos, Mexico, before welcoming Liza Sachs, the CRO at Kaeser & Blair, to the podcast. Before getting to the “Five Easy Questions,” they talk about some of the people they've learned from during their respective careers and the things in life they didn't know were a big deal…until they WERE a big deal. Some really great insights you won't want to miss! A BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast. When your clients are looking for custom and bespoke merchandise that turns brands into something iconic, reach out to Russ Mogell and his team at sales@sevensourcing.com!

Trends come and go. But when enough major brands start pulling back on the volume of assets in their sponsorship deals, it's worth paying attention.In this episode, we explore a critical shift in sponsor behavior: a move away from bloated asset lists toward lean, high-performing campaigns. Brands aren't looking for more inventory—they're looking for impact. And that requires a different mindset from sellers.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Join us for an action-packed episode of the Jeep Talk Show Roundtable!

In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business leaders. Finally, Amber discusses the implications of AI on company culture and the importance of networking and collaboration in the industry. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int 

Midscale doesn't mean middle of the road — and IHG Hotels & Resorts is proving that with two rising stars: Avid Hotels and Garner. In this special hashtag#NoVacancyNews tour, Glenn Haussman visits hashtag#IHG Hotels & Resorts' Design Center in Atlanta with Karen Gilbride, VP of Brands for avid, Garner, and Atwell Suites. They walk through real model rooms, explore growth strategies and hashtag#HotelDevelopment, and reveal why these brands are resonating with both travelers and owners.

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

Welcome to a specialMini Episode of the podcast!What happens when brands spend $8 million for 30 seconds of a Super Bowl ad…only to realize that creators like YOU are delivering better ROI, deeper connection, and more conversions?In this short but mighty episode, I'm giving you a taste of the full YouTube breakdown:

In today's

Send us a textIn this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business.Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India that changed everything.We unpack:How her dog's name (RIP Minky!) sparked a business name and legacyThe power of collaboration and building a retail hub in a small townWhat she learned from buying “dud” products and how she refined her retail buying over timeWhy selling 760 Queen Elizabeth Christmas decorations was a pivotal moment (yes, really!)How burnout led her to hit pause and what that looked likeHer candid experience with an ADHD diagnosis and what changed afterwardThe unexpected decision to close her physical store (despite strong sales) and go all in on onlineWhy her India trade show trip with Christine from She.Freights opened a whole new wholesale opportunityHer advice for evolving with your business, listening to your gut, and not being afraid to pivotLucy gets real about the highs and lows, from toddler chaos to trade show prep, and gives insight into what it truly takes to stay resilient, creative, and profitable in today's retail and product landscape.Links + Resources:Follow Lucy at @minkandmeCheck out her online store: minkandme.com.auWant to prep for your own trade show? Grab the Trade Show BootcampListen to more episodes at thelotco Business Podcast If this episode sparked an “OMG I need to pivot too” moment or you've been toying with launching wholesale or shutting your physical store send me a DM @thelotco. Lucy's story is proof you don't have to stick to one version of success. You get to evolve. ✨Be sure to subscribe, share this with your biz bestie, and leave a review if this episode hit home.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world's most enduring luxury brands and will celebrate its 100th anniversary next year.Melody's career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR, Melody made the jump to the client side with a six-year stint at Cadillac. She then held senior roles at Shiseido and MillerKnoll before joining Mercedes-Benz in the summer of 2023.Recorded during the Cannes Festival of Creativity, this episode features a conversation about modernizing legacy brands and building your creative chops.---This week's episode is brought to you by Deloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this inspiring episode, Heather Bayer sits down with storyteller and copywriter Neely Khan to explore how hospitality businesses can set themselves apart through powerful, purpose-driven storytelling. Neely shares her journey from aspiring writer to founding AWC, a story-branding agency that helps short-term rental businesses create meaningful connections through every guest touchpoint. This episode is a must-listen for property managers and owners who want to stand out in a saturated market filled with AI-generated sameness. Make sure you complete The Strategic AI Adoption Survey >>https://www.hostfully.com/survey You will get the chance to win an iPad and get access to '24 Use Cases For AI In Short-Term Rental Properties'. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS621

Lauren Cockerell's journey in public relations is a remarkable testament to resilience and the power of storytelling. Starting her career as an intern in Fort Worth, Texas, she quickly ascended to the role of vice president at a PR firm. However, after a decade in the industry, she felt a calling to create her own path. This pivotal moment came when she was laid off while pregnant with her second child, prompting her to launch her own firm. With a commitment to helping brands articulate their unique narratives, Lauren has dedicated her career to making invisible brands visible, particularly those in less glamorous industries. At the heart of Lauren's approach is the belief that every brand has a story worth telling. She excels at uncovering the essence of a brand's narrative and crafting compelling messages that resonate with target audiences. By fostering a collaborative and innovative team culture, she empowers her employees to contribute their unique talents while aligning with the company's values. Lauren also embraces the integration of technology and data analytics into her strategies, ensuring that her clients benefit from both authentic storytelling and modern marketing techniques. If you're looking to enhance your brand's visibility and storytelling capabilities, visit Lauren's website kwedarco.com. Enjoy valuable resources, including a free download that can help you get started on your journey to effective public relations and brand communication. Don't miss the opportunity to leverage these insights and elevate your brand's narrative today! For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.See omnystudio.com/listener for privacy information.

In this special podcast episode, I give you a full breakdown on how to run PPC ads on Amazon as a reseller.   Timestamps: Intro 00:00 What to Expect 01:13 Goals of This Masterclass 06:25 PPC Fundamentals 07:28 When (And Why) Resellers Should Run Ads 11:48 Setting Up Your First Campaign 18:26 Targeting Strategies 30:52 Reading PPC Reports 35:21 Campaign Optimization 41:07 Adding Value to Brands with PPC Ads 43:52 Should You Hire a PPC Agency? 53:44 Real Case Studies 54:30 Biggest Advertising Hack for Resellers 57:26 Top 3 Takeaways 01:00:03   Join the Wholesale Network: https://www.wholesalenetwork.io/   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Amazon Business Templates: Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc   FOLLOW MY SOCIALS: Twitter: https://twitter.com/GanimCorey LinkedIn: https://www.linkedin.com/in/corey-ganim/ Instagram: https://www.instagram.com/coreyganim/ TikTok: https://www.tiktok.com/@coreyganim?lang=en

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.  He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month. Topics discussed in this episode:  Why a ticket scam led to building a global fintech solution. How Trustap protects e-commerce brands from chargebacks. Why chargebacks hurt more than just your wallet. How becoming merchant of record removes liability and tax stress. What makes Trustap a one-stop checkout plugin. Why some brands see up to 18% more profit with Trustap. How Trustap helps brands expand globally without local setup. What merchants miss when calculating real transaction costs. Why high-volume vs. high-ticket stores benefit differently. How onboarding takes just hours, not days. Links & Resources Website: https://www.trustap.com/ Shopify App Store: https://apps.shopify.com/trustap LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/ X/Twitter: https://x.com/trustappayments Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdk3buarMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

The truth no one talks about: incredible challenger brands aren't failing because they lack strategy—they're being crushed by a system that was never built for them.  In this raw, unfiltered episode, I'm pulling back the curtain on why mission-driven brands like Ami Cole are shutting down despite doing everything "right."  We're diving deep into the expectation mismatch that's killing these brands, what the data actually shows, and what needs to change if we want innovation to survive.  This isn't just about business metrics—it's about legacy, identity, and protecting the brands that represent the communities that need them most. What You'll Learn: Why the "harvest model" is destroying cultivation-stage brands The real reason brand awareness isn't enough (and whose job it actually is) How to measure challenger brand success beyond traditional velocity metrics The portfolio strategy shift that could save emerging brands Why 18-24 months of focused support beats endless pivoting What retailers and investors need to do differently to share the risk How consumer data could revolutionize discovery for underrepresented brands The infrastructure changes needed to make inclusion more than just shelf space This episode is for founders feeling like they're falling short, decision-makers with power to change systems, and anyone who believes challenger brands deserve a real fighting chance. ✨ CONNECT:

On this week's episode of Grocer Pod, we're diving into another exciting quarterly product launch from AWG Brands. Every quarter, the team rolls out a fresh wave of new products—carefully designed to help AWG member retailers stay competitive, meet shifting shopper needs, and keep shelves stocked with high-quality, value-driven items. AWG Brands Product Manager Tyler Olinger is back in the studio with Sean Kosednar to discuss the success of new AWG Brands items and introduce the latest items launched in July.

In this conversation, David Istier, founder and CEO of gutzy Organic, shares his journey from personal health struggles to creating a successful line of gut health snacks. He discusses his early stumbles with the brand that caused the need to reformulate the products to dial in taste and texture, the importance of organic ingredients, and the challenges he's faced trying to grow a brand in the CPG industry. David talks about consumers' growing concern for gut health and the difference it makes when you use quality ingredients, even if they're more expensive. David then shares his vision for the future of gutzy Organic, and his commitment to inspiring healthier lifestyles.Takeaways:gutzy Organic focuses on gut health through delicious snacks.The journey to gut health began with personal health struggles.Reformulating products to dial in taste and texture is crucial for market success.Organic ingredients enhance product appeal and quality.Gut health is a growing concern in the US and worldwide.The pouch format was chosen for on-the-go convenience.Prebiotic fiber is essential for gut health, which aids overall wellness.Balancing protein and fiber is key for a healthy diet.David's past CPG experience helped him grow gutzy Organic.Sound bites:“It actually started with a business struggle that turned into a health challenge.”“I ended up going to see a herbalist and that's when I discovered the power of plants and the power of gut health to heal my body.”“Gut health is such a big problem in the US, maybe worldwide.”“We worked with GoGo Squeeze to reformulate the product to make it more palatable, better testing, and scalable.”“It's part of the journey, like the up and down and the learning curves and the pivot and the adjustment, right?”“Only one in 10 Americans eat the five a day of fruit and veggies that people should be eating.”“Only one in 20 actually meet the daily fiber requirement.”“So it's like super delicious, a little bit of sweetness from natural sugars from fruits and veggies, no added sugar in it and also extra clean deck of ingredients. We don't even add coloring or flavoring in our products.”“I call Acacia the queen of prebiotic, it's because it's the purest form that blends well, and doesn't call bloating and gas.”“It's very hard to get a plant protein that doesn't have a chalkiness to it, so we use organic yellow peas because it's sustainably grown in the U.S., clean, and easy to blend.”“At Quorn and GoGo Squeeze I learned how to build a new category and create awareness.”“You think you have a business plan and then reality starts and it takes a lot longer than you think.”"Building a brand takes time and money.""Less is more in the food industry."““The Stoic Sage, or wise man, needs nothing but uses everything well; the fool believes himself to “need” countless things, but he uses them all badly.”— Donald J. RobertsonLinks:David Istier on LinkedIn - https://www.linkedin.com/in/david-istier-8b05742/gutzy Organic - https://gutzyorganic.com/gutzy Organic on LinkedIn - https://www.linkedin.com/company/energyfruits-keep-moving/gutzy Organic on TikTok - https://www.tiktok.com/@gutzyorganicgutzy Organic on Facebook - https://www.facebook.com/gutzyorganicgutzy Organic on Instagram - https://www.instagram.com/gutzyorganicgutzy Organic on Pinterest - https://www.pinterest.com/gutzyorganic/_saved/gutzy Organic on YouTube - https://www.youtube.com/channel/UCpasHfXTpZJ5Xx22wFo6hdQ…Ramping Your Brand (book) by James F Richardson - https://www.rampingyourbrand.com/James F Richardson on Brands for a Better World (Formerly Evolve CPG) - https://modernspecies.com/brands-for-a-better-world-podcast/focus-on-your-fans-dr-james-richardson-premium-growth-solutions?rq=rampingHow to Think Like a Roman Emperor: The Stoic Philosophy of Marcus Aurelius (book) by Donald J. Robertson - https://www.goodreads.com/book/show/39863499-how-to-think-like-a-roman-emperor…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to gutzy Organic04:07 The Journey to Gut Health07:29 Reformulating for Success12:11 The Importance of Gut Health13:27 Choosing the Right Product Format14:44 The Power of Prebiotic Fiber18:25 Navigating the Gut Health Trend23:02 Balancing Nutritional Needs28:10 Lessons from Industry Experience32:51 Navigating Cash Flow Challenges34:57 The Importance of Brand Positioning39:15 Evolving Brand Identity and Packaging43:49 Surprising Challenges in Entrepreneurship52:04 Celebrating Retail Success and Expansion55:50 Vision for the Future of gutzy Organic57:46 Personal Insights and AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"MMA ist eine der komplexesten Sportarten." Mixed Martial Arts, der Name sagt es bereits: Verschiedene Kampfkünste vereint in einem Sport. In Deutschland wächst der Hype rasant und OKTAGON MMA ist mittendrin. Die größte MMA-Organisation Europas begeistert nicht nur in der Arena, sondern auch digital: "Bei einem durchschnittlich guten Event haben wir so um die 30, 40, 50 Millionen Impressionen." Klar ist: Neben dem Sport geht es vor allem um Entertainment. Denn welche entscheidende Rolle Storytelling spielt, wird bei dem Erfolg von Athleten wie Frédéric Vosgröne deutlich (Follower verhundertfacht in zwei Monaten). Welche Rolle spielt Sichtbarkeit in der Vermarktung und warum heißt es nicht ohne Grund: "Wir kämpfen auf einer Werbefläche"? Welche zentralen Bausteine machen das Geschäftsmodell so erfolgreich? Und welche Vorurteile müssen auf dem deutschen Markt (und vor allem bei Brands) noch abgebaut werden? Unsere Gäste Philipp Masurat, Country Manager Germany, OKTAGON MMA Pascal Krauss, Ex-UFC-Fighter, OKTAGON MMA Experte und Kommentator Unsere Themen Vorurteile MMA: Mehr als ein "menschlicher Hahnenkampf" Vergleich: UFC vs. OKATAGON Der Aufstieg von MMA = der Rückgang des Boxens? Wie Athleten durch Storytelling an Reichweite gewinnen Zielgruppe: männlich, 18+, gebildet Geschäftsmodell: Ticketing, Pay per View, Sponsoring Vermarktung MMA vs. Bundesliga Best Case Squid Game: Zusammenarbeit mit Brands Wie der Hype weiter bestehen kann Zum Blogartikel: https://sportsmaniac.de/episode504 Unsere Empfehlung Abonniert unser WU: https://sportsmaniac.de/wu Unser Kontakt Folge Sports Maniac auf LinkedIn, Twitter und Facebook Folge Daniel Sprügel auf LinkedIn, Twitter und Instagram E-Mail: daniel@sportsmaniac.de Wenn dir gefällt, was du hörst, abonniere uns gerne und empfehle uns weiter. Der Sports Maniac Podcast ist eine Produktion unserer Podcast-Agentur Maniac Studios.

How the free-spirited light beer brand became Gallo's first beer investment

It seems unthinkable in 2025 but in the space of eleven days in July, 1980, Carlos Reutemann scored back-to-back podium finishes in an F1 race (the British GP at Brands Hatch) and then in a round of the World Rally Championship (the Rally Codasur in Argentina). In this podcast, Peter Windsor tells the story of how Carlos was able to put this feat together, switching from Williams FW07-Cosworth to Fiat 131 Abarth without major problems - and winning the ProCar BMW M1 race at Brands along the way. The telling is also supported by Carlos' own words, as narrated to Corsa magazine at the time.With thanks to, and respect for, that journalist extraordinaire, Orlando Rios; to the archivists at Corsa and El Grafico magazines; and to my much-missed friends, Germán Sopeña and Carlos ReutemannAnd to our partners for their support of this podcast:To Jetcraft, the world's largest buyer and seller of executive jets:https://jetcraft.comTo OEM Exclusive, the passionate suppliers of OEM upgrades for exotic and high-performance vehiclesTo TrackNinja, a lap-timer and data app designed to help users improve their on-track car and driver performance through analysis and an innovative Data Garage. A lite version is free; the loaded edition is US$9.99 pcm or $99.99 yearlyhttps://trackninja.appAnd to REC Watches, whose timepieces are infused with DNA and actual material from famous racing cars and aircraft. When ordering, claim your extra 10 per cent discount by adding the codeword  PETER: https://recwatches.com/next-projectImages: Wikimedia Commons, Peter Windsor, El Grafico and Corsa magazinesStudio background image of the 1959 TT start at Goodwood: Jesse AlexanderMusic: Camargue; Wander Into - Ann AnnieAlpinestars:https://alpinestars.comOscar Razor: Australia's highly-rated, 5-blade razors for men and women https://oscarrazor.com.au.  Follow Peter @peterdwindsorWe support the Race Against Dementia:https://raceagainstdementia.comAnd the Alora dog rescue shelter in Malaga, Spainhttps://aloradogrescue.com#standwithukraine - now, more than everAnd #Canada!Nick: you're with us alwaysSupport the showVisit: https://youtube.com/peterwindsor for F1 videos past, present and future

Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never even heard of yerba mate, a caffeine-laden herbal infusion native to South America, how do you build a household name around it? Guiding that vision is Ben Mand, who was named CEO of Yerba Madre in March 2024. Formerly known as Guayakí, the company has been pioneering yerba mate-based beverages since 1996, offering both loose-leaf and ready-to-drink formats. Today, the brand generates nearly $200 million in annual sales and is stocked in natural and conventional retailers nationwide. In this episode, Ben shares how Yerba Madre is evolving beyond its West Coast roots with a bold mission: to introduce yerba mate to the 96% of Americans who still don't know what it is. But this is about more than a beverage. Ben sees it as an opportunity to reshape how people think about clean, plant-based energy. He discusses the balance between visionary leadership and operational discipline, reigniting innovation, thinking like a founder, and scaling responsibly all while remaining rooted in the company's deeper mission: advancing regenerative agriculture in South America and building a brand that stands for purpose, authenticity, and cultural respect. Note: This episode was recorded during the breakdown of our BevNET Live Summer 2025 event and you may hear some background clatter. Our apologies for the occasional bang or boom. Show notes: 0:25: Interview: Ben Mand, CEO, Yerba Madre – Ben talks about the history of Yerba Madre and why its rebrand from Guayaki reflects its mission more clearly via a name that's more inclusive and easier for consumers to pronounce. He also highlights the functional benefits of yerba mate and emphasizes the company's regenerative business model that supports the environment and indigenous communities. Ben discusses Yerba Madre's consumer base, which is made up of primarily younger, health-conscious individuals who seek natural energy and live active lifestyles and how word-of-mouth and the simplified brand name help grow awareness. He also explains how the company is targeting convenience stores, natural retailers, and club stores to reach new consumers and how its innovation team is enhancing the brand's appeal by identifying trends and creating accessible, flavor-forward products that broaden the appeal of yerba mate. Ben also talks about how he leads with purpose and passion, using his humble roots to build company culture and why he views business as a key driver of positive social and environmental change. Brands in this episode: Yerba Madre, Harmless Harvest, Patagonia

Steve, Miss Beka Sue, Tim, Goeken and Darren talk about a David Beckham's & Posh Spice's kid now having a bourbon brand. TBD music is by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention. What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally. What I loved most about this conversation is Yanika's fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you. Here are a few highlights from our conversation: * How a wire, sponge, and hot glue gun led to a viral beauty tool * The moment a beauty editor helped spark massive exposure * Why listening to customer feedback helped evolve the product line * The power of perseverance and learning as you go * How Yanika balances creativity with business growth Join me, Ramon Vela, as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence. For more on Cordina Hair, visit: https://www.cordinahair.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Today, Andy Storch takes a solo seat behind the mic for a focused, practical deep-dive into one of the most pressing and misunderstood topics in talent development: the power and ROI of personal brand, not just for individuals, but for your organization as a whole.Drawing from years of personal experience, ongoing research, and real-world examples, Andy breaks down why building a personal brand isn't just for entrepreneurs and LinkedIn influencers anymore. In fact, it's becoming an essential differentiator for leaders and employees at every level—especially in today's rapidly changing, AI-driven workplace.Subscribe to our weekly updates and monthly talent development newsletter here. Order Own Your Career Own Your Life on AmazonApply to Join us in the Talent Development Think Tank Community!This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.Connect with Andy here: Website | LinkedInIn this episode, Andy explores:The shifting landscape: How personal branding has moved from something companies feared to an opportunity the best organizations are now embracing.The business case: Surprising stats, including why 82% of people trust companies more when their leaders are active online, and how employee-shared content delivers 8x the engagement of corporate channels.Real-world inspiration: A behind-the-scenes look at Tractor Supply Company and how CEO Hal Lawton's authentic LinkedIn presence has become a powerful recruitment and culture-building tool.Actionable strategies: Simple, low-cost ways any company can start empowering employees and leaders—from raising awareness to adding personal brand workshops to your leadership programs.Overcoming old-school resistance: The mindset shifts required to move beyond fears of talent “shopping for jobs,” and why stifling employees' visibility could be costing organizations millions in missed opportunities.The human factor: Why, in an age of faceless technology and AI, people connect so much more deeply with individuals than with company logos—and how you can put this insight to work for retention, recruitment, and reputation.Andy's own framework: A five-step process for helping leaders and teams build compelling internal and external brands, boosting career growth, engagement, and organizational prestige.Equipping your team: How investing in personal branding delivers ROI for both employer and employee—and key first steps to get started, even in the most traditional workplaces.Whether you're a talent development professional, business leader, or HR partner, Andy's practical ideas and thought leadership will challenge you to rethink what it really means to “show up” for your company—and yourself—online.Thanks for listening! If you're inspired to take action, Andy invites you to connect directly at andystorch.com, and to share this episode with leaders and teams ready to unlock the next level of personal and organizational growth through intentional brand-building.Stay tuned for more great interviews and...

Today, we're delighted to welcome back a longtime friend of the show, Russ Dieringer.  He's here to share key insights from Stratably's latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ discuss: Russ shares his own experience as an Amazon shopper using Rufus, noting its usefulness for browsing and specific queries, but also highlighting that most everyday shoppers aren't aware of Rufus by name. Stratable's survey included 286 brands and agencies, focusing mainly on mid-sized and enterprise consumer brands, to understand industry attitudes and actions towards AI optimization. Despite AI being the industry buzzword, only 12% of brands and 20% of agencies have taken concrete steps to optimize product detail pages for Rufus. There's a lot of talk, but relatively little action so far. A major barrier is a lack of clarity from Amazon about how Rufus works and what specifically brands should do to optimize for it. Many brands are still trying to perfect basic search optimization, let alone adapt to the new AI layer, with content under-resourcing being an ongoing issue. Evaluating the impact of AI-oriented content changes is tough—only about a quarter of those who have made changes report a positive effect, and tracking the influence of AI touchpoints (like review summaries) is still a gray area. Russ recommends a balanced approach: don't ignore AI advancements or drop everything to chase the trend. Instead, start testing and learning now, so your brand can adapt as best practices and clearer measurement tools emerge. The episode closes with an emphasis on curiosity, experimentation, and the reality that there's no perfect playbook—brands should embrace the unknown and be proactive in learning as the ecosystem evolves.   MENTIONED IN THIS EPISODE Are Brands Actually Updating PDPs for Rufus? What's Holding Brands Back from Optimizing for Rufus? Are Rufus-Driven PDP Updates Driving Results? Connect with Stratably's Founder & CEO, Russ Dieringer Learn more about Stratably Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

Yat Siu is Co-Founder and Chairman of Animoca Brands (https://www.animocabrands.com), a global leader in blockchain gaming, investing and web3, championing digital property rights through decentralized ecosystems. Yat shares his thoughts on stakeholder capitalism, redefining economic models by empowering users as network owners, as well as  groundbreaking initiatives like Open Campus, which integrates blockchain into education to revolutionize student loan financing. He discusses the emergence of  AI crypto use cases, and its role in enhancing transparency, reflections on the positive developments in the evolving U.S. regulatory landscape, and his vision for a decentralized future where crypto fosters equitable digital economies and cultural innovation. Yat's insights are some of the most valuable in the world.

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

About the Guest(s):Fred Hart is a prominent figure in the branding and design industry, known for his strategic insights and creative solutions. He is a contributing writer at the Dieline, a strategic advisor for Drum Roll Snacks, and the owner of Hart Brands. Hart is celebrated for his unique approach to branding, focusing on strategy-led design that challenges traditional norms within the consumer packaged goods sector. He is a thought leader who frequently shares his expertise on LinkedIn, where he engages with a community interested in the future of food and beverage branding.Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with branding expert Fred Hart to explore the dynamic world of food and beverage branding. The conversation unravels the buzzing trends within the industry and how design is shaping consumer choices. Starting with the beverage scene, Fred Hart dives into the rampant "grams gone wild" phenomenon, where protein content is becoming a vocal marketing strategy. He critically examines how this trend is commoditizing products rather than distinguishing brands, sparking a discussion on the balance between highlighting product benefits versus maintaining brand identity.As the episode unfolds, Fred and Adam transition into examining broader trends in food packaging and branding. The discussion covers the evolution of unconventional design elements such as utilizing multiple fonts and vibrant color schemes to disrupt traditional branding narratives. Fred highlights innovative companies like Graza, which have reimagined olive oil packaging to make it more accessible and relatable. He emphasizes that while design innovation is crucial, it should always aim to challenge the category, not the consumer, facilitating a connection that is both appealing and functional.Key Takeaways:* Protein Marketing Dilemma: The beverage industry is increasingly focusing on protein content as a key marketing strategy, but this trend may lead to a commoditization of products rather than differentiation.* Design Innovation: Brands are experimenting with bold colors, multiple fonts, and unique packaging styles to disrupt traditional market perceptions, such as Graza's squeeze bottle olive oil.* Influencer-Driven Brands: There is a growing trend of influencers launching their own brands, leveraging their audiences to introduce unique, niche products in the food and beverage sector.* Community and Branding: Building a strong community is essential for brands. Personalized branding stories and community engagement are key components for modern successful brands like Midday Squares.* Evolving Consumer Packaged Goods: The industry is continuously changing with brands like Limo and hiQ utilizing direct-to-can printing to create standout packaging that resonates with younger, more design-conscious consumers.Notable Quotes:* "Simplify to amplify is one of the things I like to say." – Fred Hart* "Challenge the category but not the consumer." – Fred Hart* "We're not adults. Everyone knows that." – Fred Hart on branding decisions and humor in packaging.* "All brands need community. They need people. Brands are in service of people." – Fred Hart* "The industry's grappling with what have the big companies traditionally done and what are ways of disrupting that?" – Fred HartResources:* Fred Hart LinkedIn* The Dieline* Graza Olive Oil* Midday Squares* Limo Sparkling Beverage* hiQ Drink* Packaging Peaks in a Sticky Situation by Adam PeekFor an insightful and entertaining dive into the world of food and beverage branding, tune in to this episode and stay engaged for more episodes that promise to deliver more industry insights and thought-provoking discussions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

What are your favourite notebook brands?

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation also highlights the role of technology in managing these challenges and the future outlook for international trade.TakeawaysMatthew Merrilees is the CEO of Global-e North America.Global-e helps brands expand their reach in international markets.Tariffs significantly impact profitability for international sales.Brands need to understand their manufacturing locations and tariff implications.Dynamic pricing strategies are crucial for managing tariff impacts.3B2C allows brands to import goods directly into markets efficiently.Consumer sentiment in Canada is improving for cross-border trade.Brands are diversifying their supply chains to mitigate risks.Technology plays a key role in managing tariffs and pricing.Cross-border trade is expected to continue growing despite challenges.Chapters00:00Introduction to Global E and Matthew's Role02:42Understanding Tariffs and Their Impact06:07Navigating Tariff Challenges in International Trade12:33Pricing Strategies Amidst Tariff Changes14:44Supply Chain Diversification and 3B2C Model19:58Future of Cross-Border Trade with Canada21:12Closing Thoughts and Call to Action22:30TC - Outtro All AV version 1.mp4

Today I am joined by Carrie McDermott! Carrie is the founder of Sibley Creative, a consulting firm that helps emerging brands reach new markets through curated trunk shows, collaborations and branding. Carrie's scope ranges depending on the client -- some use her services for events like multi-city shopping events to get in front of new and existing customers. Other clients use her services in daily sense, consulting on business strategy, influencer collaborations and creative events. Carrie's background includes experience on the editorial side as an editor at Condé Nast, as well as the public relations side at companies like JCrew, Saks and Tory Burch. Merging these skill sets has led to great success in understanding how brands want to be seen and positioned in today's market.Sibley's InstagramCASA

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints• The customer journey increasingly happens off your website, making platform-diverse content essential• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences• Content must trigger emotional responses to stand out in today's oversaturated market• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"• Case studies focusing on customer stories rather than your company are incredibly effective for building trust• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness• Always use your first-party data to validate what advertising platforms tell youGuest Contact Information: -https://www.linkedin.com/in/owen-garitty/-https://fpwmedia.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show