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Identification for a good or service

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  • Nov 29, 2021LATEST
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Best podcasts about brands

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Latest podcast episodes about brands

TFL Talkin' Cars
Ep. 91: Here's How We'd Fix These ELECTRIC Car Brands!

TFL Talkin' Cars

Play Episode Listen Later Nov 29, 2021 55:27


Welcome back to TFLtalk! In this week's episode, Roman discusses the current state of electric car brands (including those from major, legacy automakers) with special guest MotoManTV. Here's how we'd fix these EV car brands, and which ones are getting it right!

The Dave Chang Show
Store Brands, Yakitori, and Another No-Hitter in the Making | #AskDave After Dark

The Dave Chang Show

Play Episode Listen Later Nov 29, 2021 58:50


The stars are out, and Dave and Chris have assembled for another late-night fever dream of a Q&A. Discussed: sleep regression, Cajun honey ham, crossing the marinated meat rubicon, Thanksgiving-flavored chips, H Mart oxtail prices, a disastrous scallops purchase, eating breakfast sausage on the drive home, Hugo climbing the pantry like a cat burglar, Sichuan celery salad, bringing your own salt to restaurants, and a late-breaking report from the guy who inspired last month's flawless Dave Chang delivery day. Hosts: Dave Chang and Chris Ying Associate Producer: Sasha Ashall Learn more about your ad choices. Visit podcastchoices.com/adchoices

All Consuming
Ritual

All Consuming

Play Episode Listen Later Nov 29, 2021 47:20


Why do we drink? Do we love the taste? Do we want to relax and unwind? Maybe it's about the ritual of a well-crafted cocktail. But is it possible to have the ritual without the alcohol? We'll find out today as we mix up some mocktails with Ritual, a zero proof liquor alternative. Let's get sauced without the sauce.

Let's talk branding
Best global brands 2021 - Naeiri Zargarian (Interbrand)

Let's talk branding

Play Episode Listen Later Nov 29, 2021 48:55


In this episode, I talk with Naeiri Zargarian, a strategy director at Interbrand. We take a deep dive into the 'Best global brands report for 2021' and what we can learn from it. We talk about some specific brands but also overall trends and the future. Here's the report if you want to dive inConnect with Naeri on LinkedInIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.   

SonicScoop Podcast
Making Money in Music with Brands (ft. Tommy Zee)

SonicScoop Podcast

Play Episode Listen Later Nov 27, 2021 72:40


Want a clear path to making money with your music? Today's guest, Tommy Zee, offers one proven way to earn a real living in music production: Making music for brands. Major brands spend countless billions each year on marketing and advertising. And music is a big part of that. Join Justin Colletti and Tommy Zee as they talk about how this side of the music business works. Like what you hear? Try Tommy's FREE training here.  Or, to get $500 off the full course, enter the code Justin500 at checkout HERE.

Taste Radio
There's Nothing Like Doing This Live. Plus, ‘Lofti' Goals And A Spirit's Revival.

Taste Radio

Play Episode Listen Later Nov 26, 2021 46:35


On the cusp of our Winter 2021 events, Taste Radio's hosts discussed the speaker agendas for NOSH Live and BevNET Live, which include retail executives from Erewhon, Whole Foods, Foxtrot and Earth Fare, along with founders of several high-profile brands, such as Fly By Jing, Dreampops and Super Coffee. They also highlighted notable new brands and products, including wellness shots, vegan snacks, an innovative “shimmering sparkling water” and the largest peanut butter cup in the world. This episode also features an interview with Dave Carpenter, who is the master blender for Redemption Whiskey. Promoted as “leading the rye revival,” Redemption markets a range of super-premium whiskies that are intended for modern drinkers to rediscover rye and the spirit's storied history in the U.S. by way of complex, yet approachable expressions. As part of our conversation, Carpenter spoke about how Redemption has aligned its marketing and innovation strategies with the palates and lifestyles of modern consumers, why its distillation process isn't included in the brand's story, how its bottle shapes and package design play important roles in how customers perceive the brand and the company's approach to finding the balance between premium and value when it comes to pricing. Show notes: 0:47: Talkin' Turkey, BTS At The WCB, Water, Shots and Nuts -- The hosts discussed their respective Thanksgiving dinner plans and Ray's annoyance with the holiday's traditional centerpiece, what attendees can expect from a packed speaker lineup at NOSH Live and BevNET Live, why they're impressed with Todd Carmichael's foray into the water business and a “wholly” impressive line of plant-based snacks and meal. 22:16: Interview: Dave Carpenter, Master Blender, Redemption Whiskey -- After a brief chat about Carpenter's impressive mustache, he and Taste Radio editor Ray Latif spoke about what differentiates rye from other whiskies and the boom, decline and reemergence of the spirit in the U.S. Carpenter also discussed Redemption's on- and off-premise education strategy, why a growing number of master blenders have degrees in chemical engineering and whether trends fit into the brand's innovation planning. Later, he explained how subtleties in Redemption's bottles are intended to speak volumes and why the brand's flagship product is priced relatively affordably for a premium whiskey. Brands in this episode: Country Archer, Tea Drops, Fly By Jing, Vita Coco, Pop & Bottle, Hella Cocktail Co., Loftiwater, Siii Water, Magic Mind, So Good So You, Vibi+, Oat Haus, Elephant Amaro, Reese's, Wholly Veggie, Troop Beverage Co., Gigantic Candy, Hubs Peanuts, Miami Cocktail Co., Goop, Redemption Whiskey

Thinking Outside The Bud
Max Armstrong, Founding Member, General Manager, Learn Brands

Thinking Outside The Bud

Play Episode Listen Later Nov 26, 2021 30:18


Max Armstrong, Founding Member, General Manager, Learn Brands Max Armstrong is a Founding Member and General Manager of Learn Brands, an educational platform built for the cannabis industry. He specializes in product and business development. His goal is to make quality education and cannabis knowledge easily accessible to all industry employees and consumers. He believes that through education, federal recognition and standard business regulation will become a reality for the cannabis industry. Max has led Learn Brands to become an industry leading technology platform. Learn Brands currently works with hundreds of the largest cannabis brands and retailers across the U.S.. During his time at Learn Brands, Max has launched five new service offerings, leading to over 600% revenue growth in the last three years. Max is a Colorado native and holds a BA in Communications, Environmental Studies, and a Minor in Oceanic and Atmospheric Studies from the University of Colorado. Outside of the office, his time is spent in the backcountry fly fishing and skiing. https://www.facebook.com/learnbrands/ https://www.linkedin.com/company/learnbrands/ https://www.instagram.com/learnbrands/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Apparel Success
Must-Know Insight For ALL Clothing Brands - The 3 Reasons People Buy And Wear Clothing

Apparel Success

Play Episode Listen Later Nov 25, 2021 7:14


*** Show Notes ***The Clothing Brand Marketing System: https://clothingbrandmarketing.com/Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparelBook A Brand Review: https://www.apparelsuccess.com/Facebook Group: https://www.facebook.com/groups/243380772810772/QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!About This Video:In this video, Rob shares the 3 main reasons people buy and wear clothing: (1) Status (2) Aesthetic Appeal and (3) Emotion. Understanding this and applying it to your clothing brand will help you run every aspect of your clothing line. Most clothing brand startups don't apply the deeper layers of psychology to their brand strategy. Your social media marketing strategy should start with a deep understanding of the value your clothing brand is offering potential customers. Many print on demand businesses are focused solely on selling to make money online. But if rather, you start from a place of understanding your clothing brands value proposition - your results will be much greater. This info applies to all clothing brands but specifically fashion brands, streetwear lines, t shirt businesses, print on demand (POD), drop shipping and beyond!

Marco Montemagno - Il Podcast
NFT and Creator Economy; Blockchain and Luxury Brands

Marco Montemagno - Il Podcast

Play Episode Listen Later Nov 25, 2021 39:07


NFT and Creator Economy; Blockchain and Luxury Brands

The Brian Kilmeade Show Free Podcast
Thanksgiving Best of Brian Kilmeade

The Brian Kilmeade Show Free Podcast

Play Episode Listen Later Nov 25, 2021 109:54


Enjoy a look back at some of the thought provoking interviews from this season.  From history and sports to Brian's FOX Nation special The President and the Freedom Fighter. [00:01:22] H.W. Brands [01:18:30] Nathaniel Philbrick [00:36:27] FOX Nation Special – The President and the Freedom Fighter [01:15:16] Ken Burns [01:31:53] Bob Glauber

UnderDog
From Underdog to International Multi-Billion Dollar Brand, Reebok, Joe Foster Shares His Journey of Resilience and Passion as a Shoemaker Building One of the Most Iconic Brands in History

UnderDog

Play Episode Listen Later Nov 25, 2021 49:01


Many of us have heard of the brand "Reebok." It's a pioneer in the world of sneakers, becoming one of the largest sneaker manufacturers in the world. But behind it all is a great man who only a few knows, Joe Foster. He is the Founder of Reebok. Together with his brother, they built the Reebok from an almost crumbling J W Foster & Sons into the Reebok brand that we all know and came to love. They have won Olympic, Commonwealth, and European medals as well as accomplishing World Record-Breaking Performances. Aside from being the founder of Reebok, Joe is also a Founder member at One Golden Nugget and a Keynote Speaker.On today's episode of The UnderdogShow, we got the chance to talk to the legend, Joe Foster, and had a once-in-a-lifetime conversation. The highlight of the episodes include:How he has inherited the business despite the feud between families.Where did the idea and name "Reebok" come from.the journey traversed by Joe and his brother to reach their dreams despite setbacks and near-bankruptcies.the shoes that shoot them up to success.On a more personal note, our episode also covered who was Joe's inspirations and the lessons that he would love everyone to hear.Joe has also recently published a book. Shoemaker tells Joe Foster's inspiring story, revealing the grit, hard choices, and personal sacrifices that go into creating a world-beating brand.Tune in on how one of the great minds of the World of Sneakers shares his amazing story of resilience and passion. Listen to how you can ignite yours when you listen to our conversation with the one and only Joe Foster.For more information about Joe:Website: https://www.jwfosterheritage.com/Instagram: https://www.instagram.com/reebokthefounder/LinkedIn: https://www.linkedin.com/in/joe-foster-a38a4b10b/Email: chat@jwfosterheritage.comKeep up with the latest Underdog Episodes here:Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfBWebsite: https://theunderdogshow.com/

Prime Talk - eCommerce Podcast
SN12 - Aaron Martinez - How to Compete with Big Name Amazon Brands

Prime Talk - eCommerce Podcast

Play Episode Listen Later Nov 25, 2021 31:51


Aaron Martinez talks about How to Compete with Big Name Amazon Brands. In this Sellernomics Podcast episode, Aaron Martinez of Prolific Brands will also talk about What does a big-name brand looks like on Amazon? How to compete with these brands? How to position yourself to look like you belong in the playing field? How video can give you an advantage? How much should you be spending on your advertising? #AaronMartinez #ProlificBrands About Aaron Martinez of Prolific Brands - https://www.Myprolificbrands.com, Info@myprolificbrands.com Prolific Brands removes the need for brands to work with multiple agencies, offering a scalable, fully integrated suite of services that work together seamlessly. Our team has years of intricate experience maneuvering through the following e-commerce areas: algorithms, advertising platforms, conversion rate optimization, written content, visual content, user-generated product reviews, price monitoring analytics, and eliminating unauthorized resellers. The outcome is a partnership that gives your brand the framework, technology, and strategies that will produce continuous sales growth. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed a robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

Rick & Rick Rule the World

The Ricks discuss the metaverse—what it is, what it isn't, and what Meta means to brands. The Dutch view on Superman. James Bond's unusual distinction at the box office. Playing Doom via Twitter. The Rick & Morty's Mobile delivers Wendy's. Turkey- and green beans-flavored candy corns and other holiday stunt snacks. Plus: Ugly brand Christmas sweaters and a whole lot more. From Nov. 15. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for

Recipe for Greatness
Sameer Vaswani - Prodigy Snacks Founder | How Brands Can Create A Better Future For Everyone

Recipe for Greatness

Play Episode Listen Later Nov 24, 2021 41:29


Today's guest is Sameer Vaswani who is the founder of Prodigy Snacks.Sameer has been an entrepreneur from the age of 22, setting up his first restaurant in Nottinghill. After that, he moved to West Africa and ran a successful confectionary business that he later sold. While he was there his eyes were opened to how damaging the practices were going on in the confectionery & manufacturing world so his mission began to change that with Prodigy Snacks.In this chat, we talk about Sameer's journey into entrepreneurship, his challenges in creating a product that challenges the status quo of chocolate. Sameer dives into ingredients and explains what is really going into some of the foods we are eating and the impact they can have on our body and the planet. This is a great listen and really opened my eyes to certain issues in food. Now, Please sit back and enjoy my conversation with Sameer from Prodigy Snacks.IN THIS CHAT:1:00: Parents influence and journey into entrepreneurship5:30: Opening up a restaurant at 22 and the lessons learned 10:30: Learning lessons and moving past failures16:30: How and why West Africa influenced him20:30: Why some ingredients are evil25:30: Plastic Negative - what it really means and Repurpose Global.28:30: Manufacturing challenges of creating a new product33:30: Online vs retail and the change over the years26:30: DTC challenges and opportunitySupport the show (http://www.jaygreenwood.com)

Real Food. Real Conversations.
How to Eat Healthy Meals on the Go

Real Food. Real Conversations.

Play Episode Listen Later Nov 24, 2021 44:42


Eating healthy meals on the go can be difficult, but our guest today helps us find ways to make it possible without making it stressful! While it's important to learn to let go and be balanced with what we eat, it can also make us feel better if we have healthy options to incorporate into meals when we are out of the house. Ashley Randall weighs in on this topic! Ashley has been working out and moving her body before she ever even knew it could be a career. She LOVES fitness and mindset, and knows the two of them are so dependent on each other. She believes that if you want to be strong in life mentally and physically you'll have to be able to tap into both. Teaching her clients how to do that is what really lights her up. She believes that being able to watch a client step into their power both mentally and physically is the best part of this line of work. She wants all her clients to feel like the CEO of their life, inside and out. Nobody can take away the confidence you have created. Grab Ashley's Free 7 Day Shred here! Importance of Nutritious Food Stress is one of the biggest wellness killers out there, so when it comes to being on the go and feeding yourself appropriately we need to focus on ways to make that happen without it being stressful. While balance it important, and making sure you know that eating things that aren't necessarily nutritious is totally ok, when we are on the go and active, our body still needs enough fuel to keep us going. Making sure you are getting the nutrients you need helps you feel as good as you can and gives your body the energy it needs to stay active and participate in all the activities you want or need to be part of. Challenges Making sure you are fueled when out and about can be hard, here are some of the biggest challenges we have found: It's difficult to find snacks that include all the nutrients we need.Prepackaged snacks tend to have larger amounts of sodium and sugar.It's harder to find protein filled snacks on the go.Finding fresh food on the go that is easy to eat can be challengingYou need to find the balance between spending time packing things and using prepackaged food.If you have dietary needs, or preferences, it can be challenging to find food to fit within your needs Tips For Snacks on the Go Here are some things you can do to find nutritious food on the go, whether it's day to day or when you are traveling: Keep baggies of protein powder with you, pour them in a water bottle and shake it up for a quick protein boost.Protein bars are great ways to get a quick snack to fill you up (but make sure to read the label and look for those with lower sugar and higher protein). Brands like No Cow and Aloha are great.If you eat meat, beef jerky is a great go to snack.Many stores carry precut veggies and fruit that are great on the go.Snack packs with veggies and hummus or apples and nut butter are great for on the go.Individual trail mix and nut packs. Healthy Snack Ideas You Can Prep There are also some things you can prep and plan for at home to have them ready to go when you need to grab them: Chickpea or tuna salad in individual containers with crackers or veggies.PB&J sandwiches are great because they do well without staying cold.Bean, avocado and cheese tortilla roll ups.Cereal "trail mix" in baggies (cereal mixed with nuts).Chickpeas, either raw or baked crispy. Signs You Need a Snack There are signs your body gives you to let you know it's time to fuel up. Everybody is different, but here are the most common things to look for when it's time to feed your body: Stomach growlingIrritability, more than averageFatigue or feeling like you're going to crashBrain fog or hard Shakiness Overall it's really important to look ahead and stop the crash before they come!

Daily Crypto Report
"Animoca Brands to Cover Losses from 'Phantom Galaxies' Hack" - November 24, 2021

Daily Crypto Report

Play Episode Listen Later Nov 24, 2021 3:06


Today's blockchain and cryptocurrency news Brought to you by ungrocery.com Animoca Brands to Cover Losses from 'Phantom Galaxies' Hack $2.5 Million Virtual Land Sale Bank of England Sees CBDCs

Marketing Mistakes (And How To Avoid Them)
The Impact of Social Media Influencers on Brands

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Nov 24, 2021 9:04


In this episode, Stacy discusses what is influencer marketing and the importance of social media influencers. She will also reveal how influencers bring impact on a brand's sales. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Onward Nation
Episode 1031: FINALE & THANK YOU!, with Stephen Woessner

Onward Nation

Play Episode Listen Later Nov 24, 2021 27:53


For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He's the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he's the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we're entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can't be denied or easily replicated. Stephen's practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you'll learn about in this episode: How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world Why you should keep Sir Isaac Newton's Third Law of Motion front and center because it impacts the momentum of your business every day Why there's an equal amount of winning in every loss — and — an equal amount of loss in every win How to shift your perspective to be thankful for the losses just as much as the wins How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck How changes in your team, clients, and revenue are all excellent indicators of your culture and where you're going Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

How Success Happens
Sean Moriarty, CEO of Leaf Group, on Building Creator-Driven Brands

How Success Happens

Play Episode Listen Later Nov 24, 2021 39:24


Sean Moriarty is the CEO of Leaf Group. Leaf Group is a media company that operates online brands and marketplace brands. The Leaf Group portfolio has e-commerce platforms like Society6 and Saatchi Art and publishing platforms such as Well+Good and Hunker. As the former CEO of Ticketmaster, Sean has a unique perspective on blending content and commerce. He was recently recognized as one of the “50 Best CEO's for Women” and one of the “50 Best CEO's for Diversity.”

Breakfast Leadership
Learn why Brands Don‘t Work with Stan Bernard, MD

Breakfast Leadership

Play Episode Listen Later Nov 24, 2021 31:39


Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System™. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents.   www.BrandsDontWin.com Social Media Links: www.linkedin.com/in/stanbernardmdmba

Drive and Convert
Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)

Drive and Convert

Play Episode Listen Later Nov 23, 2021 32:18


Fill a room with 100 ecommerce managers and ask them where they are investing their time, energy, and resources to try and hit their growth goals. Chances are, most of them will check the box for Paid Ads, Influencer Marketing, or SEO...but far fewer will have a strategy for conversion rate optimization. In this episode, Ryan and Jon review the most common reasons why ecommerce brands don't invest in CRO, and why that might be holding them back from reaching their potential. If you're directing most of your spend toward acquisition and ignoring conversion or retention, you may want to listen in to get an outside perspective from two industry experts. Listen to the full episode if you want to learn: Why most brands fail to invest in CRO What information gaps or misconceptions hold them back What a reasonable testing and optimization budget looks like Why more traffic doesn't always equal more revenue Realistic expectations around cost, timing, and impact for a CRO program If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald (https://www.twitter.com/jonmacdonald) and @ryangarrow. (https://www.twitter.com/ryangarrow)

B2B Mentors
How Marketers Can Get ANYONE'S Attention and Turn It Into Deals

B2B Mentors

Play Episode Listen Later Nov 23, 2021 42:54


Scott Cassidy began his professional career as a copier sales rep in the Bronx and Harlem. After 6 years at Kodak, and a brief stint selling software, Scott began a long career at American Power Conversion where he held leadership positions in Order Management, Customer Service, Tech Support, Inside Sales and the last 15 years in Marketing. When Schneider Electric acquired APC, Scott was tapped to run the marketing function for the Industry Business Unit which led to his last position as VP of Marketing Communications, Events and Sponsorships for all business units in North America. In 2018, Scott joined ASLAN Training and Development as Chief Marketer as well as consultant and facilitator. In his role as CMO for Cenergistic, Scott's focus on all aspects of marketing that exist today. Follow Scott on LinkedIn here: https://www.linkedin.com/in/scott-cassidy-1858141/Learn more about Cenergistic on their website here: https://cenergistic.com/Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers' needs and the benefits of a comprehensive understanding of your company's customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.Key Takeaways:Prioritize what the client needs — what's important to your customer — ahead of what's important to your marketing team, your sales reps, and even your company. Why is what you have important to them? What problems can your product or service solve for them? Putting customer needs first is the key to long term success.We say marketing is 50% art and 50% science. Today, the science of marketing is all about data and math. Potential customers can find a lot of information about your company without ever involving you, so they're about 70% of the way to deciding on your product or service before your sales rep is invited to the table. To figure out what they're looking for, marketers should recognize and utilize relevant data analytics.Sales and marketing are two sides of the same coin. In some companies, the culture pits them against each other, but they both work better — more efficiently and more effectively — when they're part of the same team. Sales reps can rely on marketing to create content with the information potential customers want and need, and marketing can get content direction, such as FAQs, from the sales team.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Say Yes To Travel
27% of Consumers Are Stuck in the Loyalty Program Dark Ages. Can Hospitality Brands Get Them More Engaged?

Say Yes To Travel

Play Episode Listen Later Nov 23, 2021 24:17


In this episode of Say Yes to Travel, Host Sarah Dandashy invited John Wolfe, CEO of House Advantage on the show. The two discuss Wolfes' background in the gaming industry,  his move to owning businesses that center on consumer loyalty and understanding consumers' habits.  They later dive into the importance of using the current pandemic-associated challenges to see the opportunities for growth and new ways of doing things.Wolfe says the data they collect in how people make buying decisions and understand consumer habits is essential in loyalty. But also, so is the security of that data. In establishing a cyber-security company, Wolfe says, “if our whole lives are immersed in technology as it has been during the pandemic,” cyber-security is a safe counter bet. “People wake up every day in other countries and spend their entire day looking for ways to plunder companies wealth.”Wolfe doesn't consider his work as a job but an extension of his passions and lifestyle. “I tend to invest, build where I live and spend all my time.” Wolfe attributes the success of his companies to viewing things from a consumer-first attitude and mentality.Wolfe admits that “My companies don't look related, but understanding lifestyle consumer habits, data, the laws around protecting data and the technology of protecting that data all fit.” Wolfe said there wasn't a science in how things came together but more of seeing opportunities and going after solutions to needs." We look for things we have to offer during the shutdowns and challenges.” For example, Wolfe developed a new home unit called Hack Trap. With internet lifestyle technology connected to appliances, cameras, and monitors at home, they saw a need for home data protection. “With people working from home, and all of the technology, there was a convergence of needs that we've met,” says Wolfe. It's essential to embrace new areas as a business. Wolfe believes, “There isn't a concern that doesn't have an opportunity tied to it. If you look at it the right way, you can exploit an opportunity. I've never seen a problem that doesn't have an opportunity.”

Predicting The Turn w/ Dave Knox
How Launch Finds Inspiration For New Brands In Everyday Life

Predicting The Turn w/ Dave Knox

Play Episode Listen Later Nov 23, 2021 31:39


Over nearly three decades, Ben Fischman has been one of retail's pioneering entrepreneurs. In college he started the baseball cap retailer Lids and then followed that with e-commerce retailer Rue La La. In his latest venture, Launch, Fischman is partnering with entrepreneurs and bringing his years of experience to help them succeed. We sat down to talk about what he looks for in entrepreneurs, why Launch doesn't consider itself a venture capital firm, and what led to them competing in workwear with their newest brand BRUNT.

Badass Basic Bitch
Hype Yourself with PR Expert Lucy Werner

Badass Basic Bitch

Play Episode Listen Later Nov 23, 2021 46:38


Lucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy's no run-of-the-mill PR pro. She's such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. Listen in to all her great tips!

In Clear Focus
Retail Disrupted: What Shoppers Want From Brands Today, Episode 2

In Clear Focus

Play Episode Listen Later Nov 23, 2021 29:21


IN CLEAR FOCUS: The second in a special series of podcasts reflecting insights from Bigeye's national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers' shopping behaviors. We also learn which consumers are most likely to use augmented reality apps to support their purchasing decisions. Discussing the findings are antitrust expert Tim Hwang, retail futurist Doug Stephens, and Justin Hadaegh from the mobile shopper survey platform, MFour. 

FC Afkicken
FCA Daily #96 | 'Marcel Brands is wat mij betreft de droomkandidaat voor de KNVB'

FC Afkicken

Play Episode Listen Later Nov 23, 2021 35:49


In de dagelijkse podcast van FC Afkicken bespreken Neal, Bruce en Jamil op dinsdag 23 november onder meer het stoppen van Nico-Jan Hoogma als directeur topvoetbal bij de KNVB, het derde ontslag dit jaar van Peter Hyballa én het Champions League-programma van dinsdagavond!(00:57) Nieuwe algemeen directeur Feyenoord(03:42) Peter Hyballa opnieuw ontslagen(06:01) Nico-Jan Hoogma vertrekt bij de KNVB(15:05) Maxi Romero toch weer geblesseerd(20:27) Vermeend racisme overschaduwt gebaar José Mourinho(25:39) Transfertrucs binnen de voetbalwereld(28:16) Champions League-programma dinsdagavond(32:48) Bayern München straft ongevaccineerde spelersIn de podcast verwijzen Neal, Bruce en Jamil naar:SuslovDe highlight-video van Suslov op de Twitterpagina van FC Groningen: https://bit.ly/3nKjXgpMourinhoDe video van het moment dat Mourinho zijn weddenschap met Felix Afena-Gyan nakomt en hem zijn schoenen geeft: https://bit.ly/3r0NwfNZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Restaurant Marketing School
Maximizing Exposure and Messaging Through a Community of Brands

Restaurant Marketing School

Play Episode Listen Later Nov 23, 2021 4:01


Turning your attention to other brands is the ticket to propelling your business forward. In this episode, Josh walks us through how Preux & Proper aligned with their vendors to communicate what the brand stood for and how that alignment gave the brand a greater voice in the industry. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Food Founders™ Podcast
The #1 Myth Behind Successful Packaged Food Brands

Food Founders™ Podcast

Play Episode Listen Later Nov 23, 2021 22:28


In this episode I share the #1 myth most food founders believe. This one myth keeps great products from becoming the brands that can really become and keeps food founders struggling for far longer than they need to. If you're ready to understand how the food industry REALLY works, this is for you. In this episode I also share the #1 thing you can do right now to break through this myth and move your business forward. To join the Food Brands That Sell Bootcamp visit https://bit.ly/3r23Vka See acast.com/privacy for privacy and opt-out information.

The BossBabe Podcast
194. How To Pitch, Negotiate & Get PAID By Brands

The BossBabe Podcast

Play Episode Listen Later Nov 23, 2021 30:26


Imagine getting paid to share your favorite products with the online community you've already built. Does that sound like a dream come true? Well, what if we told you that can be your reality right now...regardless of your audience size on social media. BossBabe's co-founder, Danielle Canty, is going to show you how to unlock your power as a micro influencer – starting right now. From leading with value and initiating a collaboration to honing in on the USPs that make you stand out from the crowd. This is THE blueprint for getting your favorite brands to pay you for creating content.  Plus, we're giving you access to the EXACT press kit we use internally at BossBabe so you can pitch to prospective partners without all the stress.  If you're ready to elevate your influence as an expert, build trust with brands and make your audience your financial asset, this is the episode for you. Listen now!  Highlights: What you can do right now to get paid by your favorite brands How to lead with value when you approach your favorite brands The secret to negotiating your worth in a pitch A peek into the perfect press kit + how to create your own The content strategies to boost engagement  Why creating brand flow keeps you financially flexible What you can do right now build better relationships with brands Links: https://bossbabe.com/elixir-opt-in (BossBabe's Black Friday, Cyber Monday) - Be the first to get early access to our Black Friday, Cyber Monday offer https://go.bossbabe.com/30daysofcontent?utm_source=Podcast&utm_campaign=Influencer%20School (BossBabe's FREE 30 Days Of Content Guide) https://lunya.co/ (Lunya:) Use code “FOR-BOSSBABES”  https://podcasts.apple.com/us/podcast/the-bossbabe-podcast/id1453389736 (Episode 187: Level Up Your Life, Your Worth + Your Bank Balance with Mel Robbins ) https://podcasts.apple.com/ae/podcast/148-from-family-start-up-to-9-figure-business-mona/id1453389736?i=1000508343278 (Episode 148: From Family Start Up To 9 Figure Business with Mona Kattan) https://podcasts.apple.com/ae/podcast/from-zero-followers-to-over-three-million-heres-how-we-did-it/id1453389736?i=1000542274457 (Episode 190: From Zero to Over Three Million - Here's How We Did It) Follow: BossBabe: https://www.instagram.com/bossbabe.inc (@bossbabe.inc) Natalie Ellis: https://www.instagram.com/iamnatalie/ (@iamnatalie) Danielle Canty: https://www.instagram.com/daniellecanty/ (@daniellecanty)

The Modern Customer Podcast
Conversational AI is the Future of CX

The Modern Customer Podcast

Play Episode Listen Later Nov 23, 2021 34:00


Every day, we text to communicate and quickly share news and questions with our family and friends.  Why can't contacting a brand be that simple?  That's the question that caused Mike Myer to create the digital CX company Quiq. As CEO, Myer has a unique view of the future of conversational AI and its power to transform customer experience. Conversational AI allows customers to chat with human agents or bots through text on a variety of channels and quickly and conveniently get the information they need.   One channel Quiq's customers have seen strong success is through Facebook Messenger. Most customers are already using the platform, which makes it convenient for them to also use it to connect with brands. Through Messenger, customers and agents or bots can send images, create a menu of choices and even provide a carousel of options for quick replies. Myer says Messenger provides rich interactions that can greatly improve a customer's experience with a brand. It's a huge improvement over calling a contact center on the phone, which has dominated the industry for decades.  Conversational AI can be tailored to meet the needs of nearly any type of customer and is helpful with reducing churn, increasing return on ad spend and greatly increasing efficiency. Instead of contact center agents talking to customers individually on the phone, companies can do twice the customer volume with only 25% more agents. Quiq customers have also seen a 40x return on ad spend through Facebook Messenger. In most cases, adopting conversational AI actually leads to a decrease in budget, but it requires the courage to reallocate funds away from traditional contact centers to new technology and bots. Myer says conversational AI is still on the left side of the bell curve of adoption. But as more companies innovate with conversational AI through Messenger and texting and see the financial and service improvements, the practice will continue to grow.  Conversational AI is growing, and this is just the beginning. Myer predicts that in three to five years, the majority of customer interactions with large brands won't be over the phone but will instead be through texting. Brands that take the leap of faith and get on the conversational AI train now are creating the next generation of customer engagement and shaping the future of CX. *This episode is sponsored by Quiq. Quiq is a leading conversational AI platform that drives two-way conversations to deliver a better experience for people and brands. Quiq enables enterprises to connect and engage in two-way conversations with their customers across varied messaging channels — including Facebook Messenger — in more than 170 languages. Quiq is the future of business-to-consumer messaging; it's the wingman every brand and CX'er needs. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the new Customer Experience Community here.

Ecommerce Marketing School with Ben Jabbawy
4 Killer BFCM Campaign Ideas From Real Brands #327

Ecommerce Marketing School with Ben Jabbawy

Play Episode Listen Later Nov 23, 2021 5:10


Try Privy for FREE today Follow Ben on Twitter Get your free copy of Ecommerce Marketing Recipes Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by Printful.

Prime Talk - eCommerce Podcast
PT86 - Stefan Haney - CTO & Advisor of Foundry Brands

Prime Talk - eCommerce Podcast

Play Episode Listen Later Nov 23, 2021 55:18


In this Prime Talk Podcast Sponsored by GETIDA – Stefan Haney - CTO & Advisor of Foundry Brands - They grow great brands to enhance our customers' lives. Foundry is operators that have launched, scaled, and successfully exited brands that, also Stefan shares more information about his life's journey. #StefanHaney #FoundryBrands About Stefan Haney of Foundry Brands - https://www.foundrybrands.com/ Stefan was a key leader in building Seller Central and the Amazon Marketplace from $9B to over $160B. He brings a proven track record of launching new technology, delivering business results, mission-critical programs, projects, and systems in a variety of industries. Stefan lives in Moscow, ID with his wife and kids. When not shuttling his seven kids to activities, you can often find Stefan adventuring on a bicycle. Find out more about GETIDA: https://getida.com/​​​ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

Proof to Product
227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media

Proof to Product

Play Episode Listen Later Nov 23, 2021 36:58


Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but with a solid strategy and clear goals, it can truly help you increase exposure and leads for your  e-commerce business. In this episode, I'm talking to Alex Rossman, founder of Rossman Media, an award-winning social media agency, about the ways small e-commerce brands can leverage paid advertising in their businesses. He's sharing his tips for getting started with paid ads, which platforms are the most beneficial right now, and how much money you need to invest in your ads to see results. You'll learn: How to leverage TikTok for your e-commerce business Three steps to getting started with paid advertising The common mistakes small e-commerce brands make in their digital marketing When to DIY your paid advertising and when to outsource it  For full show notes, resources and a transcription, please head to bit.ly/PTPEp227 For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

It's a Matter Of...
Managing the Art and Science of Brands - Nadim Sadek

It's a Matter Of...

Play Episode Listen Later Nov 23, 2021 43:11


A brand is the culmination of your story, your product, and your people. It's how your customers perceive you and why shareholders believe in you. Customers are now driving brand conversations in a continuous, always on, feedback loop. What used to be a build and enforce methodology has evolved to a constant curating, connecting, communicating, and adjusting. Companies must engage or be caught flat footed. Nadim Sadek,  Founder and CEO of ProQuo AI sits down with Kelly Kovack to discuss why he got back into the business of brands. See omnystudio.com/listener for privacy information.

Remarkable Retail
The Profitless Prosperity of Disruptor Brands

Remarkable Retail

Play Episode Listen Later Nov 23, 2021 37:48


For more than a decade, digitally-native, vertically integrated brands (Warby Parker, Allbirds, et al)--as well as other innovative direct-to-consumer (companies (from Wayfair to Rent-the-Runway to Poshmark)--have sucked up a lot of attention in the industry and attracted many billions of venture capital. Yet as more face the harsh light of the public markets we're learning that some are rather small businesses and most are losing quite a lot of money.Does the recent meltdown of Casper suggest that the sky high valuations of DTC brands are about to crash back to earth, or should we be more sanguine about the "growth over profit" strategy that most are pursuing. In particular, we discuss why the idea that significant direct-to-consumer (DTC) companies could be built without physical stores was a flawed investment premise and why it's turned out to be so difficult to profitably scale many of these brands. We also remind listeners that vertically integrated DTC retail is far from new, and wonder why legacy brands (Duluth Trading, Lands' End) carry anemic valuations relative to the insurgent brands that are far smaller and continue to hemorrhage cash. But first we open up with the Top 3 retail stories that caught our attention this week, including continued strength in US retail sales despite waning consumer confidence, what to take away for the most recent batch of retailer earnings reports and unpack just what the heck happened at Casper.Photo by Jp Valery on UnsplashSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! 

the Joshua Schall Audio Experience
Post Holdings Comes to the Rescue of BellRing Brands

the Joshua Schall Audio Experience

Play Episode Listen Later Nov 22, 2021 14:47


Is Post Holdings (NYSE: POST) bailing out its former wholly-owned Active Nutrition brand portfolio? BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice. Consumers are looking to purchase better nutritious products and improve their overall health. The “COVID-19 Effect” created a huge sedentary period that consumers are now trying to fight back against. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. In this latest episode, I'll utilize the recent BellRing Brands earnings report, earnings call, and publicly disclosed news as the backdrop to discuss what it could mean to the overall active nutrition market in the liquids, powders, and bars formats. Bellring Brands had a phenomenal FY21Q4 with net sales reaching $340 million, which was up 20.3% YoY. Premier Protein (83% of BellRing Brands revenue) grew 18.2% YoY off strong demand and pricing increases. Dymatize Nutrition was up strongly at 41.3% YoY stemming from both extremely strong volume and pricing. That being said, is it crazy to think that BellRing Brands could have actually grown quicker this quarter if it wasn't for supply chain shortages? How can BellRing Brands overcome these supply chain challenges and create strong growth above analyst expectations in FY2022? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

The Defiant
Geoff Cook on Building a Crypto Name: "The Strongest Brands Compete on Emotion"

The Defiant

Play Episode Listen Later Nov 22, 2021 56:04


In this week's episode I speak with Geoff Cook, co-founder of Base, a design studio with huge clients from all industries, including The New York Times, MoMA, ING Bank and large-scale projects like JFK's Terminal 4 and the Meatpacking District in New York. Geoff hopes to soon add crypto to the list. He recently wrote an article stating that "For Crypto, Branding Could be the Highest Currency” as the success of these projects will rely on communicating complex concepts and features to gain mass adoption. We discuss that crypto is in its teenage years in terms of branding: crypto, and especially DeFi projects, are rebelling against traditional finance and web2, but they're still seeking to belong to a group and are not expressing their own individual characteristics and values. This is making all DeFi brands look alike. Geoff says that a company, or in the case of crypto, a protocol, that wants to build a powerful brand needs to figure out the story they want to tell. Thanking our sponsors: Matcha, which routes orders across DEXs on Ethereum, Polygon, BSC, fantom, and Avalanche to provide the best possible prices without taking any commissions. Tracer Perpetual Pool tokens, leveraged tokens that can be put into cold storage OR used as collateral throughout the DeFi economy without worrying about liquidation risk, or margin requirements Balancer, one of the leading DeFi automated market makers (AMM) for multiple tokens. Dive into their pools here! Kraken, consistently rated the best and most secure cryptocurrency exchange, which can get you from fiat to DeFi

The Hot Ticket Cigar Podcast
Episode 220: EP 220 - Overhyped Cigars & Brands! 1st Edition

The Hot Ticket Cigar Podcast

Play Episode Listen Later Nov 22, 2021 51:38


For the first time, we ask the audience, which cigars & brands are overhyped, and we discuss! We also go over this week's cigars news!  All on this week's episode of the "The Hot Ticket"***Please subscribe, rate, & review!***Reach us at:IG Chris - hotticketchrisIG Cory - thehotticketpodCheck out our show sponsor MyCigarPack.www.mycigarpack.com

TFL Talkin' Cars
Ep. 90: We're TAKING OVER The Automotive World...OK, Maybe Not — But Here's How We'd Change These Car Brands!

TFL Talkin' Cars

Play Episode Listen Later Nov 22, 2021 67:31


Welcome back to TFLtalk! 2021's been a whirlwind year, and things haven't been especially rosy for some car brands as everyone tries to navigate these crazy times. Roman and special guest MotoManTV cover what's been going on at some struggling car companies (and what could be done to change things), as well as others that are getting it right on the money!

Hair Like Hers
Big Vs. Indie Hair Brands with Founders of The Inkey List

Hair Like Hers

Play Episode Listen Later Nov 22, 2021 47:46


Welcome to my podcast. I'm Shab.YOU CAN NOW SUBSCRIBE TO MY NEW BI-WEEKLY HAIR HEALTH NEWSLETTER ON WWW.LEONA.CO where I share favorite products, tips and advice.There are so many products out there and the price range can be insanely vast. In this episode I wanted to explore the world of product development with you guys in order to gain clarity on why we are subjected to many different prices, what are we actually paying for and how does a brand that sells everything for under 15 really do it? Join me and the founders of blowout Indie skin and hair brand The Inkey List. The reason I wanted to have these two on the show is for us to get a better understanding of how a brand can keep their prices so low, what actually goes into that process including product development and manufacturing standards we should all be aware of as consumers. We also chat about the best ingredients that really make a difference for scalp health, and we finish with their idea of what the future holds for haircare. Become a well equipped consumer with this episode! Enjoy and leave me a review or any suggestions wherever you watch/listen from. 

The Jason & Scot Show - E-Commerce And Retail News
EP280 - Anker Innovations Head of Global Communications Eric Villines

The Jason & Scot Show - E-Commerce And Retail News

Play Episode Listen Later Nov 22, 2021 46:01


EP280 - Anker Innovations Head of Global Communications Eric Villines Eric Villines is the Global Head of Communications for Anker Innovations. Anker is one of the most successful brands to be started on the Amazon platform. In this broad ranging interview, we discuss the origin story of Anker, their evolution from early Amazon FBA seller to Global Omni-channel brand. Eric covers their incubator, Anker Innovation, and their Amazon FBA consulting service OceanWing. We also discuss his recent book, Get Funded!: The Startup Entrepreneur's Guide to Seriously Successful Fundraising. Episode 280 of the Jason & Scot show was recorded on Wednesday. November 17th, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:00] Welcome to the Jason and Scot show this is episode 280 being recorded on Wednesday November 17th 2021 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:15] Hey Jason and welcome back Jason Scott show listeners Jason is a fellow Gadget addict one of our favorite brands that we love from consumer perspective is Anchor and then we also spend a lot of time here on the show talking about anchor because it's a very interesting brand that is one of the few that we call kind of digitally native Amazon born so today on the show we are very excited to welcome Eric villines he is the head of Global Communications at anchor and is based out of Sunny Seattle Eric welcome to the show. Eric: [0:50] Thanks for having me we've also been having about two months of rain so we're living up to our our cliche. Jason: [0:59] That for the last two months that might have sounded bad but being here in Chicago I have a feeling that rain is about to start looking pretty good to me. Eric: [1:07] Yeah means known cold and wind. Jason: [1:09] Exactly all of the above although it's been pretty mild so far. Eric before we jump into all the anchor discussions we always like to get sort of a brief background about our guests and maybe you could tell us what your role is an anchor. Eric: [1:25] Sure so I run Global Communications at anchor Innovations which is essentially a fancy way of saying public relations. Which in time it's sort of corporate Communications you could be crisis Corporate social responsibility and then obviously the most exciting part of what I do which would be product PR dealing with the media on reviews and, I'm getting the word out of on the cool gadgets we. Jason: [1:51] That's awesome so does that mean you have one of everything. Eric: [1:55] I have two of everything. It's a funny story I've worked in consumer electronics for a long time and I remember Steven Yang who hired me personally for the role, I remember I was in China and I said I want to make sure that I've got budget to give everyone on my team, you know one of the products and he giggled and I'm absolutely serious, we all have to you know live it and breathe it and love it and know the good and the bad aspects of all of our products because we're talking with the media all the time so I kind of. I'm kind of insistent that everyone on my team has the products and then the other part is we all we can never run out of battery that's like that's like a major faux pas here, if I ever hear the words even coming out of my own mouth that my phone is almost out of juice that's super bad as a charging company. Jason: [2:45] That does seem off brand I am I have a little bit of a fetish for your products and the thing I've noticed is every time I have a family gathering I get completely cleaned out. Eric: [2:57] Oh yeah there is. Jason: [2:58] So I yeah I didn't realize you were in such a replenishment category but it's ended up being one for me. Eric: [3:04] It's funny because I started out an entertainment before I came into consumer electronics and one of the first things I did here because I'm just using my own family Dynamics as I have three children. And my wife of course is involved in this as well and we steal each other's cables constantly and then we lie to each other, about you know and it's gotten so bad that people take you know colored Sharpies and all sorts of things but we had done a survey, on you know what are some of the most irritating things that happen in the family and this came in like is a top four. People stealing each other's charging components and then lying about it so it's a national issue that we just haven't spent enough time talking about. Jason: [3:48] Yeah we'll have to dedicate a whole nother show to solving that problem one last product related question do you have a favorite anchor products. Eric: [3:57] Well gosh I so we have these new cables that you said fetish I don't want to take it too far but it's. It's the material that's made out of is reminds me of certain things and that Dominion but it's a super soft latex like, cable that seems to never because of the material it seems to never not up. And that's one of my favorite things and they come in all these super cool colors and that's really new for us we've always offered two colors a beautiful white and the Beautiful Black Version, and so this year we started getting into more colors and that's been really exciting because that's a really easy way to distinguish your product from say your son's because you can have different colors but the material it's really nice I keep them in my bag I've got him for all my products. Those are really cool we launched a new line of Mag go products which we have a desk version which allows you to, put your phone against and it'll you know magnetically charged it but the battery is removable so you can actually bring it with you, so it serves two purposes and I keep that like in the kitchen so when I'm cooking and I have my recipes but then I can grab it and go. So those are really cool but I mean man we launch new products every day so you ask me next week I'm going to tell you something completely different. Scot: [5:23] Yeah this is an unsolicited but my favorite is there's a little Hub you guys have for the Macbook so I can just plug in one USB C and I've got this thing I'm looking at it now it looks like a mutated octopus with with 800 things, poking out of it that I no longer have to plug into my MacBook so you're you're saving me a lot of ports which I really appreciate. Eric: [5:40] Yeah as they move to usb-c only but you still had a myriad of other things you needed to connect to it. Scot: [5:47] Yeah well now the magsafe is a now they're back yeah they decided they're giving you guys too much Martin said so now they now they have like they're like oh man when you need to add more stuff you know. Eric: [5:57] Well I've talked to a lot of pro users and they're really excited to see the HDMI cable come back it's just a you know it's a strong connection that cables is still different. And sometimes it's a huge hassle putting a hub attached to the computer and then attaching your HDMI cable and everything else to it. Scot: [6:16] Yeah absolutely especially when you're traveling and you're popping into someone else's conference room you'd never have that one little cable, so we obviously we talked a lot about anchor on the show and we can just kind of stopped fan blowing on the on the user side would love to hear kind of your view of the founding story of anchor, you know we kind of classify it as you heard is this kind of like Amazon born would love to know how you guys tell that story. Eric: [6:43] Yeah I mean it's you know I had relatives that move during the Dust Bowl and move to Pasadena and built. You know a chain of gas stations and it's this true Americana story but he what's interesting is I think Steven Yang story is very similar it is that that's story of an idea and perseverance and building and Global brand that. People have in their purses and backpacks even if they don't know it's anchor there's a strong probability that it is and that's that's one is exciting the others a branding dilemma. But Stephen was a senior engineer in California at Google and he had he was trying to find a new battery for his Toshiba laptop. [7:32] And as he was looking online including Amazon and the Toshiba websites he realized he had sort of two choices you either going to buy the one from Toshiba that was super expensive, for take a chance, on all of these other versions white-label versions and unknown brands on Amazon and and purchase one from their sort of buyer beware. And he kind of had a light bulb moment and thought you know this is this is ridiculous like who are the people that are putting these online how they've been tested how can I know that, what I'm buying is going to work with my laptop and you know give me a year of battery life. Long story short he moved back to China with his wife who was then his fiance he took a small loan from his mom. And he started anchor and in the beginning what Stephen did was go around to different factories and and Developers, and with his engineers and they went and tested all these batteries so in the beginning it was a white label play was him finding and filtering through. [8:38] I'll just say it a lot of garbage and trying to find the absolute best, alternatives to all of these laptop batteries and they started selling those through Amazon and that was the first point was the easiest place for them and selling specifically and exclusively to the United States. A year later it was a massive success beyond anything that he had ever imagined, and the next logical step was to take that concept and move it into mobility and start looking at mobile phones and chargers and portable batteries and all these things that were at the time, really starting to come out but the big difference when he went into Mobility is the idea was we need to get as fast out of, the white labeling as we can because we have some ideas that even these these smaller factories and people that were producing, can are doing that we can find ways to make it better, so that sort of unearth the world of you know contract manufacturing where they're Engineers were developing and designing, you know the specifics and then Contracting manufacturers to develop those products and the rest as they say is history. Ironically today we are celebrating our 10-year anniversary actually last month. [9:58] And that's a pretty big deal so we went from a guy and his wife. And a little mama money from his mom to a you know a multibillion-dollar company. With multiple Brands and over 3,000 employees all around the world. So in addition to charging which is still a huge huge part of our, DNA we've developed a number of Brands subsequently over the last three to four years everything from robotic vacuums and future robotic products, to home security high-end true wireless headsets. Smart Home Entertainment pet products baby socks I mean like you know smart baby socks I mean just like the whole gamut. [10:45] And the sort of the common line through all of this is that Steven and his team are constantly looking for areas within an emerging or establish consumer electronics area where they can bring value. And you know usually we might come in and the play might be okay we're going to come up with a really great product that's going to be, a little lower cost and that gets our foothold and then the the long-term strategy is then to LeapFrog over the competitors with something truly innovative. And this is kind of a phenomenon that's worked really really well. For Stephen and his engineers and the marketing teams and all of our sales people around the world. Scot: [11:28] Did he have an industrial design background hurry just had the pain and kind of cheeses and created the company from there. Eric: [11:37] Well he's a Hitman he's a True Blood engineer so I mean he's he's right at that right at the hardware level and into coding and all of that so the industrial design. Was not his core competency so bringing in people that that could fill in, those areas and ultimately well they say 10 years later we brought color right but of course then we had great devices that worked really well but we're but when we look at industrial design, I would say that you know that's what's going to propel us over the next 10 years with with the Thinker charging. Scot: [12:14] Yeah it's been the you know I really like kind of the functional but still kind of modern kind of vibe you guys have with your products it's really nice is he still with the company is you still still involved. Eric: [12:27] Yeah yeah I mean I talked to him regularly he is very approachable. It's interesting because he shares his office with two other people at the company and it's kind of this kitchen table set up he doesn't have a private office, because there's so much collaboration and you look around the company we're all like that even though I'm in Seattle, and in my office I do the same thing with my team we just take some long tables and we connect them up and everyone just sits on them because it's like jazz we're just constantly. You know coming up with ideas and talking and it's just more efficient. Jason: [13:06] I do want a Lobby by the way I feel like you have some cool colors now you have like a like a lavender and a mint but what you really need is like a retailgeek blue I think would be. Eric: [13:18] Retailgeek blue yeah. Jason: [13:20] Yeah I could send you the PMS colors at that. Eric: [13:22] Okay yeah send me the Pantone colors yeah the, yeah I mean we I would think the colors are sort of muted so they're they're a joke they don't offend anyone so they're not they're not super striking their kind of muted across the color spectrum but so far they've been. They've been received really really well there's there's an old joke and consumer electronics that people are always screaming for color. And then when you look at the sales and you find it's the white and black that sell the most. So it's like you need to have the color but in the end most people end up choosing the the kind of safer black and white. Jason: [14:05] Yeah now I actually I'll be honest the style of the colors fine and actually think they are attractive kind of pastel colors but the it's just nice to have a diversity because I actually have a system like I have one color for my USBC cables. Eric: [14:19] Mmm. Jason: [14:20] One color for my lightning cables so that I can you know quickly distinguish them in my back. Eric: [14:24] You're not messing around man. Jason: [14:27] I have a little I have a problem. So I it's funny in the early days of these kind of digitally native direct to Consumer Brands there used to be this religious battle there were companies that were like. And the path to the customer through Amazon we're going to sell this stuff on Amazon and I would characterize anchor as the poster child for the most successful brand that was born. By primarily making themselves available on Amazon and selling through Amazon's traffic. But for every company like that there was another company that's like that's crazy Amazon is going to steal your customer and knock you off and they're all these you know potential, downfalls to Amazon and you know we should own the customer ourselves and we should have our own website and so increasingly that became the Shopify contingency and so it used to be, you know a company was either an Amazon company or a Shopify company. And more recently I feel like the increasingly the answer is not or it's and that. You know the consumers on Amazon so you need to be on Amazon but you also do have consumers that want to buy direct and you should have your own website and. My proof point for that is I want to say in the last year or so anchor has launched its own Shopify site so I now can shop anchor on Amazon but also on your own direct website is that like. [15:54] Like you got did you guys have debates and conversations about that and was that a very overt decision or is it just something where you just swept up a Shopify side at some point and you really still think of yourself as an Amazon only company. Eric: [16:07] Well there's a lot to unpack I'm going to I'm going to try to I'm going to try to find the question in that statement, the first of all we started definitely start on Amazon and one of the things I would argue about Amazon is that it is direct, so whether you're selling on your website you know or you're selling on Amazon you're ultimately. [16:29] Selling direct through the Amazon platform and you're engaging with your customers and your you know you're dealing with customer service and all the things you would normally do so I think Amazon has been a great partner and it is it continues to be definitely a big part of our DNA. But as we evolved into different regions around the world you know that there are different channels, that in our sort of different stages of development but the omni-channel approach meaning, you know in our case Amazon which is always a big part of us our own website which is great for Branding and direct connection and through our Retail Partners because in the United States were sold everywhere we're sold at you know Best Buy Walmart Target, Etc you can go to medium art overseas, so we don't see ourselves as just a single Channel we definitely are see ourselves is an omni-channel but I think you know Amazon is provide us an incredible platform to launch on, the ability the ability I think for a person that has a great product looking to sell something and any part of the world where Amazon is is so convenient and so easy. [17:41] And you know the financial Commitment if you're just starting out and you're Distributing your products the platform has evolved its improved. And it's ultimately pretty easy to get going on the platform without you know a tremendous amount of financial backing. Jason: [18:02] Yep and it is interesting because you have you know been a heavy practitioner on the platform from the early days in it does feel like it's evolved a lot. From your guys's perspective do you still feel like there's a. Competitive advantage in knowing the platform better than other sellers like it feels like there's a lot of levers to pull now and I mean you know different companies with different levels of sophistication in their Amazon presents. Why does everybody learning all the best practices now and they're sort of parody or do you feel like you guys can still kind of win more than your fair share of eyeballs on Amazon. Eric: [18:38] I mean we we've been doing this for you know for 10 years now and so they're the they're the tools and there's the Instinct and then there's the the lessons learned from the billions of mistakes that we've made, along the way and I don't know those things are those things are harder to I think grass for people that are just coming into the space so I think we absolutely have an advantage, but you know I mean I think it's not magic it takes a lot of work and a lot of patience, and a lot of observation, you know if you're putting a listing on Amazon and you're putting that listing in Italy or France or the UK or whatever, you know simply Translating that listing into the local language is just the bare minimum I mean you're dealing with customer service and being able to communicate. With customers being able to deliver products on time being able to answer their questions be able to take returns and then that's you know even before you've really thought about marketing because there are. [19:44] Something like nine million sellers on Amazon right now and that is a huge ocean, just filled and filled with Fish And you are you're battling against the the those eyeballs every day. Organic search or even direct search you're going to you know if you go up and look for toothpaste I mean you know, in the search engine you're going to see a myriad of players in there including you know ones that are common Brands to others that seem interesting and what's going to draw the eyeball away from the common brand that everyone knows too, the new brand what's going to make the consumer just try and reach out a discover you and take that extra effort so everyone going on to any platform, that may deal with a bunch of Brands is dealing with you know millions of competitors and it stopped. [20:39] I think getting set up on the platform and getting started is easy but that's that's you know that's step one, but then you got to get people seeing your listings and you got to get people reading your listings and you got to get people putting stuff in their shopping cart and clicking the shopping cart and, fulfilling and then you know being there at the end of that process to give them great customer service in every language, where you're selling that product because if you can't do that and that last part is critical, you're going to get bad reviews and people don't buy products with two and sometimes even three star ratings when you're dealing with you know consumer electronics they're looking for four and five. So you could have the greatest product in the world but you could have a lot of mad consumers out there where you haven't done right by them and they're not going to give you some great star ratings and you can pretty much. You know kiss your Prosperity goodbye. Jason: [21:33] Yeah I sometimes describe it as a. A darwinian meritocracy that like you know if you think about old school if you sell a product to Walmart and they give you shelf space and you screw up and run out of stock, you lose all the sales while you're out of stock but the day you restock your back on the Shelf your kind of entitled to that that shelf position. The duration of a program but you have to earn that visibility in the front of the Amazon shelf what every minute through a wide variety of best practices and if you screw up, you fall off that shelf and when you get back in stock you don't get your spot back you got to climb back up the hill. Eric: [22:10] Yeah yeah I mean especially now in today's climate there's a lot of. Material shortages and other things and that's been you know super painful for four people across every, line of business not just consumer electronics and that very same thing you know you're working hard to develop customer base and then, you don't have the materials to produce the products or the factories that you're working with and then you can't fulfill you been all this great marketing you brought everyone to your front door and then, grab we don't have any products, and that's it's painful to see for especially you know entrepreneurs and people new to the game because they have brilliant ideas and great products and. You know they've done an amazing job building word-of-mouth and it's super sad to see that fail at that last step. Jason: [23:03] For sure that actually is a great segue we're recording this in mid-november double 11 day just happened Black Friday is next week. As we sit here I think there's something like ninety one container ships off the coast of Long Beach either a bunch of cool new anchor products like trapped in those boats what's holiday looking like for you are you guys well well stocked and well positioned. Eric: [23:30] I think we are with some things and we could be better and other things I mean again we have the advantage of having a lot of skus so we I would say it's easier for us, to adapt, then than others and you know I can say from my perspective if I go out on a media to and September and I show a lot of really cool gadgets. And then we reach the end of October and I'm like well crap so that isn't coming we're going to we're going to delay that because of something it is what it is what we're used to it. But we have so many skus that you know we were Prime day or Black Friday or Cyber Monday or just basic Christmas shopping or Hanukkah shopping we've got something, so we can adapt it will get past it. Jason: [24:23] Yeah speaking of which I given that you're in the consumer at Rackspace is CES ordinarily a big part of your marketing mix. Eric: [24:32] I would say it is I think in the new world order it isn't as important for us. But we you know we've done Big Boost and we've done stuff and you know our sales teams of gone out there I think it's wait and see. This January we've done some some interviews with with media and I think we found that maybe forty percent of those that normally attend are coming, the rest are waiting and seeing we didn't do a booth this year I've also heard from our sales team that their counterparts at some of the retailers may not be coming in January as well. So I don't know is it going to be like a bad prom or nobody dances. I think we're going to have to wait and see I think maybe for many it's going to be a real last minute decision. Jason: [25:25] Yeah it's interesting I've attended like 28 CES has and I'm not going and, talking which I used to catch a flu at CES every single year so it's the I'm not care. I think Tom Clancy wrote a book where like the terrorist likes bedspread the biological Weapon by disseminating it at CES just for. Eric: [25:47] Perfect yeah I think it's you know I think people I think you have to have a vaccination card this time around to get in I think that's what I've heard but yeah I mean from point A to Z you know your. There's a lot of airplanes. Jason: [26:02] I'm kind of curious I think less people are going to but then the magic question is. Does that kind of will they discover that the world didn't end when they didn't go and put your point like does that accelerate the changing World Order and CES becomes less important or you know is this just going to be a down year and next year they'll be back to normal I think, that's going to be interesting to watch. Eric: [26:22] Yeah I mean there's CS is just the beginning you've got Mobile World Congress you've got aoife you've got you know as we move into next year and all of them are going to have to be making those tough decisions. And then I think that the repercussions of companies that didn't go in the world didn't sink either going to be wondering you know what are these what's the value of these trade shows. To us as a business you know I think for us they're valuable you know on the one end of the communication Spectrum it's super beneficial to scale our pitching by having an enormous number of people from all around the world in ones. But it's also very noisy so you know you're competing with a lot of large names. And we've always been very Scrappy so we tend to do a lot of are moving and communication before CES. And after CES or even entirely outside of the you know the wake of any of these trade shows. So and that's that's generally how we've been successful. Scot: [27:27] Brickell any other interesting holiday Trends or anything you guys noticed as we've kind of gone through covid and or kind of hopefully coming out the back side. Eric: [27:37] Yeah I mean I you know not to sound boring but charging is always a big thing during the holidays people bought their new iPhones people are buying new MacBooks people are buying peripherals. And you know around that time usually you know a couple of weeks later when they lost their cables already or you know they realize they won't one for travel and they wanted to stay home and they want one in their home office and they want one in the kitchen, so it's always a good time for us in that category, so charging definitely the other big part of our business right now is audio so our sound Core Audio brand, we develop a super popular line of true wireless headphones the Liberty series, and one of the things that makes it unique is we work with a bunch of grammy award-winning Engineers to help us tune them, so they would come out of the box sounding like the mix that the engineers originally in planned versus over based or over traveled, that's been really really popular for us all around the world I mean as far as India hugely popular in the United States the UK Germany, Emerging Markets that's a big thing and then I'd say home security that's been a big a big Boon for us we launched our home security brand yuffie about three years ago. [28:59] And you know we're developing a lot of unique products in that space that separate us from the rest for one we don't we don't use the cloud when you buy the product at your. [29:12] All of the footage is captured on a secure SD card that's integrated either into the base station or the independent products that you put outside the house. Which is really cool and we have millions of users around the world right now, using that product because they see it not only is protecting your security but also their privacy. [29:32] You'll see a lot of people do personal gifts to themselves during the holiday so a lot of those those big, tend to be you know people in a house saying hey how about we get this for ourselves for Christmas, and and we recently launched a super-smart robotic vacuum called the X8 it's are you fee robotic vacuum. That's super smart so instead of bumping into walls and trying to figure things out at uses both Visual and Laser mapping. And will actually draw up a map of your house that you can look at on your phone, and see it's how it's found the most ingenious way of cleaning around chairs and couches and other things and making sure that it can do everything and then you can create zones, I didn't say well I just want to let stay away from the baby room because the baby's sleeping but you can clean this Zone and that zone and this Zone. That's been really popular and we had been doing kind of lower in robotic vacuums until that point. Entry level and this was one of our first push and super-premium summarize forleo some but that LeapFrog, so in the beginning we might find Our Place coming in as as a lower-cost alternative that still is super quality, and then with the X8 we're doing the LeapFrog moment and trying to jump past the competition with the technology. Scot: [30:59] Frankel, so one of the things we want to do is Pivot you guys have some other innovations that are not gadgets or charging or anything like that, you guys launched a new division that both Jason and I were excited to learn more about called ocean wing. My guess was it was drones but I think that's wrong tell you tell us more about what ocean when you. Eric: [31:24] Yeah so I say first with the title but when I first started working with anchor Innovations in the United States over four years now, I was actually working for ocean Lee that was our that was how we presented our Corporation, and the the story is that it was ocean Wing to essentially take our technology and fly across the Pacific or Atlantic Ocean and bring it to the United States. So when the idea came up of developing a Consulting business, under anchor Innovations the ocean Wing name came up again and simple it's actually makes a hell of a lot more sense for this than it may have Hazard LLC in the United States when we were bringing anchored to the United States. [32:14] But long story short we established in 2019 so we've been around awhile we have about 200 employees around the world. And the long and the short of it is that we're trying to take the the decade of experience that we've developed. Again with all those mistakes along the way to become you know the 7 billion dollar, consumer electronics company and give people an option to improve their business lines, so that's from the beginning to the end of the process and what we're looking for is companies that have already gone in and let's just say made their first 10 million, and they've hit a wall. [32:55] Because they haven't been able to expand the business or scale either through supply chain issues through fulfillment customer service maybe the advertising has become, complicated and convoluted because they've developed so many skus there's just so many problems that when someone reaches a certain point and they want to get to that next 10 or 20 million dollars when they're doing business, it's a different skill set, you know what they've done is worked it to a certain point and they is try as they might they can't get past that threshold and that's where we come in, so we're developing essential overall Amazon selling and operations processes that could be digital marketing marketing insights, advertising management helping them develop their Brand store and their product pages to customer service and relationship management which I mentioned earlier is. Reticle to get those star ratings in a good place through good authentic communication with your customers in a great experience with the products. [33:59] Obviously e-commerce and all the financial systems, and then what we're dealing with a lot these days is supply chain and Logistics management so you get yourself to a certain point and there's a lot of people that are coming to us and that is the area, where they're really hurting the most and they need help they need help developing new contacts new supply chain partners, for how do I deal with the issue if you're dealing with something that might spoil like we're dealing with a company that, deals in collagen and when something spits on one of those tankers out in the middle of the ocean for too long when it arrives in the warehouse, it's past its fresh state so you've just lost all that inventory so each client is unique, but with this kind of broad scope of things that we can help them with and we can help audit the business and hopefully help them transcend whatever's keeping them from moving to that next 10 and 20 and 30 million dollars. Jason: [34:59] Very interesting so going back to our earlier conversation this is sort of a way for other young young Brands to leverage all the expertise and skills you guys have have built-in staying on top of this ecosystem. Eric: [35:14] Exactly it's an opportunity for us to take what we've learned and apply it to that young brand I couldn't have said it better myself. Jason: [35:22] Yeah and it at this point is ocean Wing primarily focused with Amazon distribution or would they also leverage all the other distribution channels that you guys have expanded into. Eric: [35:36] Yeah I mean I think I think our sweet spot is definitely FBA so specifically Amazon. That is not to say that we can't help them with other things like supply chain and Logistics but for us, it's a recipe and you know where we've had our success with the clients have come in or people that have been focused on Amazon and then we can kind of look at what they're doing and we can evolve the recipe a little bit, and and get it all the ingredients in place and help them be successful because they all work together, so but I would say Amazon is definitely our primary focus right now at least dealing with businesses that are on Amazon that isn't to say that these businesses are you solely focused Amazon because they're not but Amazon is a key Channel especially if they're going globally and that's where we come in. Jason: [36:31] Got it and obviously over the last year there's kind of been a lot of Buzz around these I'll call them FB a roll ups where you know these, these companies have raised a bunch of money and they go out and acquire Brands and aggregate them and try to help them with their Amazon presents and we you know we've followed thrash Co and perch and, and all of those is, is this kind of your version of that do you see your value prop being different than those other companies or is it just that you have. Sort of more experience and and product scale than some of these companies. Eric: [37:05] How to say this without sounding like it like it's not a jerk but the again we this is what we do, this is how we built our business so we can take. The lessons learned the hard ones too and we can apply it to our clients and I think that alone is super unique that we're a company that's already done this and you know in spades, and now we can apply those learnings to irregular company the other part of it is that most consultancies are focused on Consulting, and but we're a consultant that actually you know rolls up our sleeves and gets into the nitty-gritty of the business and helps and and and that's really depending on the level of the contract or the engagement but you're not only dealing company that can come in and, say some pretty words and show you a powerpoint of what you should be doing, but you know we've already done it and we can roll up our sleeves and get deep in there with you and help you do it or do it. And then that last part in terms of supply chain and and Logistics and you know dealing with manufacturers around the world or suppliers and stuff I think that's a definitely a secret sauce because of our relationships. In China and around the world that we can bring to bear that others can't. Scot: [38:23] So I'd be remiss as the entrepreneur on the show if I noticed in your bio on LinkedIn you have written a book and it's very much in my wheelhouse it's called get funded the startup entrepreneurs guide to seriously successful fundraising I wish I'd had this 20 years ago but I'm glad it exists now tell us tell us about this book and how it came to be. Eric: [38:46] Well my writing partner John Biggs is a little bit of a media icon we've known each other for I think I took them on a media tour maybe 12 13 years ago and. [38:58] We just became very good friends and our families have subsequently traveled the world with each other and we just kind of dig each other and we both have the same kind of sense of humor and sensibilities. [39:10] A couple of years ago he reached out to me that he had been approached by McGraw-Hill to write this book, and thought that I could help provide sort of the second part of the book so the book is broken out into two parts one is is about financing but written in such a way that whether you're trying to develop a taco truck, or you know a retail store or something else what are the different options out there from let's say SBA Loans to even using cryptocurrency, 22 you know set up fundraising all the way down to the meetings and how you value the company how do you pitch people, how do you put presentations together, so very very very this is not this is for the person that was really starting out with very limited knowledge, on the fundraising process and how do you present yourself at the end of the day so John really focus more on the fundraising side and I focus more on the presentation skills, how to pitch how to talk how to prepare how to answer questions the technical aspects of doing a presentation when everything goes wrong. Obviously if I could if I could rewrite a whole section on this now since the book was published last year in September I probably be a whole section on how to pitch during covid because that was. [40:35] That was definitely not it was not a reality when we were writing the book but it was definitely a reality by the time the book was published and I hope and we've heard, the people the industry has adapted that investors and seed funders and people are hard at work and investing but, for the person that might not have the background in this I still think the book for evaluating your company, getting all your ducks in a row building your presentations and how to pitch is still very valuable. Scot: [41:12] Very cool yet this kind of books I think they're kind of Evergreen and it's kind of a little snowball kind of effort so be patient it'll it'll catch up. Jason: [41:22] I am curious it does feel like there's a little bit of a disruption in the fundraising World why you know there for a long time there's this kind of traditional VC path, and obviously there's still a lot of money that flows through that path but I feel like the the role of Angel Investors and sort of other untraditional fundraising. Is becoming more common than it used to be like you guys try to cover that those kind of approaches in the book as well or is it mostly focused on on moving through Sandhill Road. Eric: [41:52] Well it's we wanted it in some ways to be the antithesis of Silicon Valley so for those people that are going down that road you know inevitably they're going to partner up. Let's say at the app generation. They're going to partner up and kind of go down that road our book really tries to focus everything from the pros and cons of using your own credit card friends and family, crowdfunding as I said SBA Loans if you're a minority or women owned business looking at options they're looking at. Prices and options like through FedEx has a great program for entrepreneurs and trying to cover the whole gamut, so we could make fundraising more reasonable and open to the entrepreneur is opposed to. Yeah the tech bro going to Silicon Valley and looking for for someone's bill. Scot: [42:45] Awesome I had one follow-up on Ocean we just took kind of clarify it for listeners you guys are your kind of more in the agency side of things you're not going out there and finding, new brands that are also born on Amazon and acquiring of in kind of rolling them up like the thrashes of the world is do I have that right. Eric: [43:04] We're talking about anchor Innovations right. Scot: [43:07] Yeah the ocean Wing synchronization set. Eric: [43:12] Well on the ocean on the ocean Wing side it's definitely consultative but I mean those things are going to evolve as the business comes in and I don't know if you mean like Financial stakes and the business and stuff but. I mean who knows right if if something came along that looked amazing and a great partnership I'm sure we would consider that. On the anchor Innovation side I think you'll be seeing and you know in the future probably incubator initiatives and things like that, it would be to me it would be a personally exciting to get involved in as seeking out and finding you know exciting. Developers all around the world we tend to be very myopic here and look at the United States as being, where everything's happening and I'd say you know maybe from apps and things like that might be true but when you're looking at Innovation and medicine or innovation and Robotics or innovation and Farm Technology or whatever, you really have to look outside and around the world and you're going to find that Innovation and really unique an unassuming places. So is is if we do get into more ink you know becoming more of a global incubator, I would imagine in our direction would be all over the place and looking in places like India and Africa and you know wherever cool things are being developed. Scot: [44:34] Cool so no almost boundless growth opportunities for you guys it sounds like an exciting time. Jason: [44:44] Well this is certainly going to be a exciting and different holiday season and this is going to be a great place to leave this conversation because it is happen again we've Perfectly Used up our allotted time, But Eric we really appreciate your time and enjoyed hearing about anchoring some of the exciting new initiatives there. Eric: [45:05] Thanks God and thanks Jason. Scot: [45:07] Yeah if anyone wanted to follow you or you are you big on Tick-Tock or I said it's usually or Twitter or LinkedIn or you publish their and then where should they go for some good the latest Anchor Information. Eric: [45:22] Someone can connect with me on LinkedIn my focus to be quite Frank with you as I'm So Married to my work as I tend to focus my communication through work as opposed to myself. I think it's one of those things when you work in Communications you got to be careful about what use you say. So mostly I'm just talking about my company in the things that we do. Jason: [45:49] Awesome well we will put a link to your LinkedIn profile in there and certainly some links to Anchor and until next time happy commercing!

Human-Centric AI: Affectiva Asks
New Emotion AI introduces New Functionality for Enhanced Media Analytics Insight

Human-Centric AI: Affectiva Asks

Play Episode Listen Later Nov 22, 2021 21:54


Today's episode features Graham Page, Global Managing Director, Media Analytics at Affectiva.In our conversation, we dove deeper into a recent press release announcing the latest version of Affectiva's category-defining Emotion AI product. This update to its media analytics offering makes several new features available to its market research customers, including:  Updates to our already best-in-class face trackerEnhanced facial emotion metrics that pick up emotional states more accurately (such as anger and fear)The introduction of the groundbreaking mental states, Sentimentality and Confusion. The unique insights we'll be able to gather from these updates can be practically applied to improve brand experiences and communications - building a more positive and meaningful connection with consumers, and enabling optimization and action. Links of interest:Affectiva Introduces New Functionality to Enhance Media Analytics Insight About Affectiva Media AnalyticsContact us to request a demo

Murphy, Sam & Jodi
No bake Thanksgiving recipe / Another Gift A Day idea / The most loved brands of Millennials

Murphy, Sam & Jodi

Play Episode Listen Later Nov 22, 2021 33:56


Even if you can't boil water - we've got something you can bring to Thanksgiving that everyone will gather around & love. No cooking required!Another GIFT A DAY idea to get you started shopping. Tell you the most loved brands of Millennials.

The Mindvalley Podcast with Vishen Lakhiani
How To Build $100M Brands From Scratch - Miki Agrawal

The Mindvalley Podcast with Vishen Lakhiani

Play Episode Listen Later Nov 22, 2021 19:54


How do you build up brands worth millions? It starts with disruptive innovation and fearlessly changing the game. While there are many ways to make your mark in the industry, the social entrepreneur Miki Agrawal managed to build multiple $100M+ companies from the ground up - most of the time with an initial capital of zero dollars. In this episode, this innovative woman challenges us to tailor her outside-of-the-box approach to our big dreams.    Listen out for: - How to make a ‘disruptive' concept work. - The key to leaning into the uncomfortable. - How to get your customers to create ad campaigns for you.    ABOUT MIKI AGRAWAL Miki is the founder of several acclaimed social enterprises: TUSHY, THINX, & WILD. She is also the author of the #1 best-selling books DO COOL SH*T and DISRUPT-HER. She was named "Fast Company's Most Creative People," “Young Global Leader” by the World Economic Forum, and INC's “Most Impressive Women Entrepreneurs.” She passionately speaks about her 15 years of entrepreneurial adventures, from inventing products in taboo categories to creatively launching them, to marketing and scaling them exponentially, to dealing with shocking setbacks. She also shares her colorful, authentic revelations along the way. Miki Agrawal is a social entrepreneur who uses creativity and disruptive innovation to challenge the status quo and change the culture.      Bonus:                                                                          - Learn to build the business of your dreams with the woman who built multiple $100M+ companies in this FREE Mindvalley masterclass here

You Beauty
Our Favourite Skincare Brands For Men

You Beauty

Play Episode Listen Later Nov 21, 2021 10:52


For a long time the skincare industry has largely targeted women, but thankfully men's skincare is on the rise! There's a bunch of brands that'd be perfect for the man in your life this Christmas and Kelly and Leigh are going to tell you their (and their husband's) favourite. The list of products mentioned in this episode is below: QUESTION 2 Liberty Belle Bromance Kiehl's Clinique Hunter Lab Bro-To Stuff Squad Bundle CREDITS Host: Kelly McCarren & Leigh Campbell Producer: Gia Moylan Audio Producer: Rhiannon Mooney GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading or listening to our content, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.au  See omnystudio.com/listener for privacy information.

Leveraging Thought Leadership with Peter Winick
Creating Meaningful Brands with Thought Leadership | Emmanuel Probst | 355

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Nov 21, 2021 32:51


Every day, we are berated with advertising for products and services trying to convince us to switch to their brand. What makes us take pause and pay attention is no longer the fear of missing out. Audiences want to find meaning in the products they buy and activities they take part in. So, how can you convey to your customer that your brand has meaning? Our guest today is Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, where they are passionately curious about society, markets, and providing a game changing understanding of the world to help clients make faster, smarter and bolder decisions. He is also the author of Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning. In this book, Emmanuel shows us how to use simple hacks to create and grow brands that deliver meaning — even with a limited budget. We ask Emmanuel, “What is the quest for meaning in branding? Why do people care about some brands and almost instantly forget others?" and his answers deliver! Emmanuel helps us understand why customers are seeking meaning and why companies need to focus on creating long term strategies that incorporate feelings of nostalgia, joy, and empathy. That's what makes people want to come back year after year. Next, we move to discuss how thought leadership connects to branding and how the thought leader needs to inject a level of self into their work regardless of where it can be found. We study how academics and practitioners often have a large gap between each other, when in fact they can learn a lot from each other.  Emmanuel teaches us to bridge that gap and bring complex ideas to customers in simple, intuitive, and relevant ways. We round out the conversation with Emmanuel's thoughts on why thought leadership works at Ipsos, and how true  leadership involves listening to what the market wants to learn, hear, and monetize. From there, they help the customer answer the questions of “So What?" and "What Now?” by giving them ideas that are relevant and actionable to the market. This is a great episode for everyone interested in brand-building. Listen in! Three Key Takeaways: Thought Leaders need to help clients create a brand that has meaning, in order to create customer loyalty. The fear of missing out brings short term results, but creating a positive emotional connection with a brand will make consumers invest for the long term.      Great thought leadership ideas shouldn't be complex! Find ways to make your concepts quick and easy to understand.

Bourbon Pursuit
332 - What happened to George T Stagg and why do some MGP brands have hype? on Bourbon Community Roundtable #62

Bourbon Pursuit

Play Episode Listen Later Nov 18, 2021 57:30


We've taken a bit of a hiatus, but we're back and we've got two topics that are hot. A few months ago, Buffalo Trace announced there would be no George T. Stagg in the 2021 release of the Antique Collection. Many theories arose such as holding it back on purpose to create a media frenzy or potentially having a new brand come from it. However, Buffalo Trace has gone on record saying it didn't reach the standard they come to expect from it. We'll analyze this from both sides. In the second half of the show, we'll look at the sheer volume of brands that are built on MGP and how some have hype and some are still finding their way. Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com. Heaven Hill Distillery has been lifting America's spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week's Above the Char with Fred Minnick (@fredminnick) talks about bourbon advertising. BTAC was missing George T. Stagg this year, what are your thoughts on this? Do you think they are holding the bourbon back for another purpose? Does it feel like a PR stunt? What do you gain by going to the NY Times? Did any of the BTAC bottles not live up to the hype? Why do some MGP brands have more hype than others? How sustainable are the higher priced MGP bourbons? Is it hard to stay excited about MGP based brands? Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining. @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon

On Brand with Donny Deutsch
Harlan Coben: The Value of Celebrating as a Team

On Brand with Donny Deutsch

Play Episode Listen Later Nov 18, 2021 58:18


On this episode Donny sits with the #1 New York Times author of thirty one novels, creator and executive producer of several television dramas including “The Stranger,” “Safe,” and “The Five,” Harlan Coben. Harlan and Donny jump right into Harlan's fascinating creative process, how he's always writing stories in his mind- even when on 'vacation'- and how his collaborative spirit helps turn his page-turning novels into riveting tv shows. Harlan also talks about how specificity is key to universal appeal, and why he likes to write about ordinary people in extraordinary circumstances. Together they dive into his "slow move" up the ladder to his booming success and unique deal with Netflix. But first, Donny himself dives into this week's buzzing brands, naming Chris Christie, Howard Stern, Kamala Harris, Google, Britney Spears, and GE in this week's Brands of the Week. THANK YOU TO OUR SPONSORS: Shopify - http://www.shopify.com/donny for a FREE fourteen-day trial. iD Tech- http://www.idtech.com/donny right now and use code donny to save $150 dollars on weekly, small-group semesters. WSJ Wines -  Text "BRAND" to 64-000 to enjoy two bonus bottles and two wine glasses for $69.99 (plus tax and shipping.) LinkedIn Marketing - http://www.LinkedIn.com/DONNY to get a $100 advertising credit toward your first LinkedIn campaign. Follow: @donnjaydeutsch @harlancoben See omnystudio.com/listener for privacy information.

Onward Nation
Episode 1030: How to apply the Infinity Loop, with Stephen Woessner

Onward Nation

Play Episode Listen Later Nov 17, 2021 49:58


For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He's the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he's the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we're entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can't be denied or easily replicated. Stephen's practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you'll learn about in this episode: How to create a steady stream of well-prepared prospects into your sales pipeline How and why you should build out a series of “Transitional Moments” for your audience Why you should build out a topic list of your areas of expertise How to leverage your topic list into a guest appearance on podcasts, video series, etc. How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy” How to use the Siphon Strategy and add more people into your email list Why you should add each new person to your list into what Stephen called the New Lead Sequence How to create your own New Lead Sequence How to leverage all of this new content into optimized blog posts for your website How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/