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    The Influential Personal Brand Podcast
    Followers Don't Pay the Bills: The Real Formula for Wealthy & Well Known Brands

    The Influential Personal Brand Podcast

    Play Episode Listen Later Apr 28, 2026 32:17


    Jim and Them
    MJ Rips Off Corey? - #909 Part 1

    Jim and Them

    Play Episode Listen Later Apr 24, 2026 134:18


    Hawaii Tom: Hawaii Tom gives us a call to help plug the LVL Up Expo panel but selfishly brings up his appearance on "The Greatest Average American" which you can watch his appearance on Hulu right now!Corey's Protest: Corey Feldman is out protesting for child's rights which is a noble thing but why is he accosting people on Hollywood Boulevard!? Also Corey's Twitter is off the railsHackamania Fallout: With the fallout from Hackamania we get a couple of reacts from some Dabbleverse people like Nick Rekieta and Kevin Brennan.COREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, PREVIOUSLY ON JIM AND THEM!, HACKAMANIA!, MIKE KILLED?!, MIKE CLONE!, STUNT DOUBLE!, PUSSY!, THE BOYS ARE BACK!, BEEN A WHILE!, LIVE!, LVL UP EXPO PANEL!, SCHEDULE!, PO BOX!, STICKERS!, ART!, FLICK YOUR BEAN!, CRANK YOUR HOG!, FREE PASSES!, TOTS TURNT!, NATE BARGATZE!, GAME SHOW!, GREATEST AVERAGE AMERICAN!, TOM SIMON!, CONNER O'MALLEY!, PIPE ROCK!, I THINK YOU SHOULD LEAVE!, ARI ASTER!, PROTEST!, FUNHOUSE MIRROR!, GIRLS!, KIDS!, GOD OVER GOY!, ACCENT!, ROCHESTER!, HACKAMANIA!, CHAD ZUMOCK!, AARON IMHOLTE!, STEELTOE!, DABBLEVERSE!, NICK REKIETA!, KEVIN BRENNAN!, NEAL BRENNAN!, CHAPPELLE SHOW!, CHARACTER!, BIT!, LORE!, STAND BY ME!, HAIRSTYLE!, TOUR!, WIL WHEATON!, JERRY O'CONNELL!, KILL SWITCH!, LOCAL NEWS!, MICHAEL JACKSON!, EDDIE MURPHY!, WHAT'S UP WITH THE YOUTH!?, WHATZUPWITU!, HDM!, FHDM!, HEATHER DAWN MAY!, BUSINESS!, BRANDS!, FINAL BOX SET!You can find the videos from this episode at our Discord RIGHT HERE!

    Taste Radio
    The Grüns Boom, Peak Protein & Water's Shifting Health Halo

    Taste Radio

    Play Episode Listen Later Apr 24, 2026 37:01


    Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space – but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing "health halo" begins to crack. We unpack the headlines and trends shaping innovation across food and beverage – and what they reveal about where CPG is headed next. Show notes: 0:20: Brad Is Back. Big Green Deal. Do We Need Protein In This? On To Austin. The Plastic Problem. – BevNET and Nosh senior reporter Brad Avery joins the show as the hosts unpack Unilever's acquisition of fast-growing functional gummy brand Grüns, and why strong repeat purchase and DTC momentum can drive outsized valuations even without broad retail distribution. From there, the conversation turns to the still-surging "protein in everything" wave, with a look at new protein-forward launches spanning chips, pasta, soda, and coffee, and a candid debate over which formats feel intuitive versus engineered. The hosts also dig into how brands are factoring in the rise of GLP-1 drugs when shaping innovation pipelines. Ray thanks attendees of Taste Radio NYC Meetup, highlights the upcoming Austin meetup, and previews BevNET Live NYC 2026. Brad shares insights from his recent reporting on the bottled water category, where concerns around microplastics and packaging are beginning to chip away at its long-standing health halo – though behavior change remains early. The episode wraps with a tasting of sour innovations, from date-based candy alternatives to low-sugar gummies. Brands in this episode: Grüns, Goli, Athletic Greens, Liquid I.V., Koia, Khloud, Purely Elizabeth, Kaizen, Protein Pints, Pop Tarts, Laird Superfoods, Crisp Power, Poppi, Olipop, Culture Pop, C4, Bloom, Ballpark, Essentia, Path Water, Open Water, Icelandic Glacial, DADDL, Behave, Warheads

    Foundr Magazine Podcast with Nathan Chan
    654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

    Foundr Magazine Podcast with Nathan Chan

    Play Episode Listen Later Apr 23, 2026 56:12


    Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted the two branded hoodies, not the makeup. Sitting on mountains of unsold inventory and ready to quit, they sent a blind gift to Gigi Hadid. Two months later, Gigi stepped out in their "Boys Lie Goodbye" sweatsuit in a paparazzi moment during her breakup with Tyler Cameron. Demand exploded overnight. They pivoted entirely to apparel and never looked back. In this raw conversation, the co-founders of Boys Lie break down why they'll never do unsolicited celebrity gifting again despite it saving their business, the brutal employee embezzlement that cost them significantly and the financial controls they built to prevent it, and why they turned down a major buyout offer two years ago. What you'll learn in this interview: • How they launched with 16+ cosmetics SKUs but only sold two hoodies • Why they were ready to close shop before the Gigi Hadid moment changed everything • How they sent blind gifts to Gigi Hadid through personal connections at Coachella • Why they waited two months before Gigi wore their sweatsuit in a paparazzi moment • Their pivot from cosmetics to apparel after realizing clothing spoke for itself • Why they'll never do unsolicited celebrity gifting again—all gifting is now pre-approved • The brutal employee embezzlement that cost them a significant amount • How they now use three accountants cross-checking credit card reconciliation • Why they're jaded about hiring and don't trust people immediately anymore • Their long-term vision: House of Brands with sub-brands under Boys Lie • Why they turned down a major buyout offer two years ago • What's coming: Girls Lie, potential baby line, and a secret February 2027 launch • How their podcast "Boys Lie Stories" gives customers a voice and drives the brand If you're building a fashion brand, navigating a major business pivot, or trying to build cultural resonance without massive ad budgets, this conversation will fundamentally change how you think about product-market fit, celebrity moments, and building a brand that emotionally connects. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠https://foundr.com/operators⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BOYS LIE Instagram → https://www.instagram.com/boyslie/ Website → https://boyslieofficial.com/ Leah's Instagram → https://www.instagram.com/leahomalley/ Tori's Instagram → https://www.instagram.com/reptar/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

    The Jimmy Rex Show
    #682 - Bruce Cardenas - Former Marine on How He Helped Build 2 $Billion-Dollar Brands: Quest Bar & Legendary Foods

    The Jimmy Rex Show

    Play Episode Listen Later Apr 23, 2026 42:07 Transcription Available


    In this episode of The Jimmy Rex Show, Jimmy sits down with Bruce Cardenas to talk about what it really means to lead with value. From his background in the Marine Corps and law enforcement to helping build Quest Nutrition and Legendary Foods, Bruce shares the principles that have driven his success in business and relationships.They discuss authentic networking, why most people approach relationships the wrong way, how billion-dollar brands are built through consistency, and why focusing on your customers matters more than watching your competition. If you want to build stronger connections and create real opportunities, this episode breaks down how it's actually done.Connect with Bruce at brucecardenas.com.

    INspired INsider with Dr. Jeremy Weisz
    Why Most Brands Fail and How to Build One That Wins With Mark Rampolla

    INspired INsider with Dr. Jeremy Weisz

    Play Episode Listen Later Apr 23, 2026 50:39


    Mark Rampolla is the Co-founder and Managing Partner of GroundForce Capital, a private equity firm that invests in and supports purpose-driven consumer brands focused on health, wellness, and sustainability. He is a visionary entrepreneur and investor who works closely with founders to scale impactful businesses and build enduring companies. Mark is also the Founder and former CEO of ZICO Coconut Water, having pioneered the global coconut water category and led the company through its acquisition by The Coca-Cola Company. He later reacquired ZICO and continues to play a leadership role in shaping its growth and strategy. In this episode… Why do so many promising brands fail while a select few break through and dominate their category? Is it luck, timing, or something far more intentional behind the scenes? What separates fleeting trends from enduring, billion-dollar brands? Mark Rampolla, a seasoned entrepreneur and investor behind multiple high-growth consumer brands, explains that success comes down to disciplined focus and starting with a deeply defined niche. He emphasizes that most companies spread themselves too thin too early, while winning brands double down on what works and build loyal followings before expanding. This approach strengthens product-market fit and creates momentum that fuels scalable growth. He also underscores the importance of self-awareness and adaptability in founders, noting that understanding one's strengths and limitations is critical to long-term success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Mark Rampolla, Co-founder and Managing Partner of GroundForce Capital, to discuss why most brands fail and how to build one that wins. They explore the power of niche market entry, the importance of product discipline, and how to identify winning consumer brands. Mark also shares advice on redefining success beyond financial outcomes.

    Earn Your Happy
    Why Most Personal Brands Fail (And What to Do Instead) with Rory Vaden

    Earn Your Happy

    Play Episode Listen Later Apr 22, 2026 65:03


    Do you feel like you're showing up online, but your personal brand still isn't growing? In this episode, Rory Vaden is back sharing the same frameworks he's used to help clients like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas (ET the Hip Hop Preacher) build powerful personal brands that actually stand out. We break down what's actually stopping most people from growing a profitable personal brand, the biggest misconceptions about personal branding, why trying to appeal to everyone keeps you invisible, and how clarity around your message is the fastest way to get seen, trusted, and paid. Tune in to simplify your strategy, stand out online, and start building a personal brand that works. Check out our Sponsors: Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Rella - Rella is a project management platform built specifically for social media managers and teams. Go to http://getrella.com and use code EARN for 10% off your first three months or annual plan. HIGHLIGHTS 00:00 Diluted focus is costing you growth. 03:30 Why is it important to have a personal brand? 11:00 What's the biggest misconception about personal branding? 16:30 Rory Vaden's strategy to build a standout brand online. 18:30 What mistake do you see most with personal brands? 23:00 Why multiple income streams are slowing your growth. 27:45 The ONE question that clarifies your entire brand. 34:45 The first step to find your uniqueness and stand out. 39:00 The messaging you need to attract your ideal customer or audience. 45:15 Rory's top tip to overcome your fears. 52:00 The #1 antidote to overcome fear. 55:30 How your message can change someone's life. RESOURCES Get your FREE brand strategy call HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Rory: @roryvaden

    The President's Inbox
    America at 250: The Spanish-American War, With H.W. Brands

    The President's Inbox

    Play Episode Listen Later Apr 22, 2026 38:16


    This episode unpacks the causes, key events, and consequences of the Spanish-American War, highlighting how it shaped U.S. foreign policy into the modern era.    To mark the 250th anniversary of the U.S. declaration of independence, CFR is dedicating a year-long series of articles, videos, podcasts, events, and special projects that will reflect on two and a half centuries of U.S. foreign policy. Featuring bipartisan voices and expert contributors, the series explores the evolution of America's role in the world and the strategic challenges that lie ahead.   Host: James M. Lindsay, Mary and David Boies Distinguished Senior Fellow in U.S. Foreign Policy, CFR   Guest: H.W. Brands, Jack S. Blanton Sr. Chair in History, The University of Texas at Austin   We Discuss: What drove the United States toward assertive foreign policy in the 1890s. Who the "jingoes" were and how American leaders pushed for American power abroad. Whether access to China drove American interest in Spain's Pacific empire. Why the USS Maine explosion changed the political calculus for entering a war with Spain. What the Teller Amendment accomplished and what its drafters failed to anticipate. Whether the annexation of the Philippines was ultimately the least-bad option for the Filipino people. What the Spanish-American War's legacy reveals about how the United States became—and chose to remain—a global power.   Mentioned on the Episode:   Monroe Doctrine, December 2, 1823 McKinley's First Inaugural Address, March 4, 1897 Theodore Roosevelt, Naval War College Address, June 2, 1897 The Teller Amendment, April 19, 1898   For an episode transcript and show notes, visit The President's Inbox at: https://www.cfr.org/podcasts/presidents-inbox/america-at-250-the-spanish-american-war   Opinions expressed on The President's Inbox are solely those of the host or guests, not of CFR, which takes no institutional positions on matters of policy.

    The CMO Podcast
    Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

    The CMO Podcast

    Play Episode Listen Later Apr 22, 2026 44:45


    What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the expansion of non-alcoholic options, the Campari Group has become one of the world's leading spirits companies, with a portfolio of more than 50 premium and super-premium brands, from aperitifs, tequila, whiskey, rum, to cognac. Campari has grown into a $9 billion global player, built on a portfolio of premium brands that have become part of many people's everyday rituals and celebrations. Allison leads marketing for the entire U.S. portfolio, including overseeing brand strategy, consumer engagement, innovation, and integrated campaigns across Campari's range of brands. She's also deeply involved in shaping how these brands show up in culture, from major moments like Coachella and the U.S. Open, to celebrating the everyday ritual of the aperitivo hour.Alison joined Campari in 2024, after nearly 12 years at LVMH, where she led marketing across some of the most admired luxury brands in the world, including Hennessy, Moët & Chandon, and Belvedere. Before that, she spent an eventful six years in the early 2000s at Martha Stewart Living Omnimedia.Tune in for a conversation with a marketing leader who showcases how she balances heritage with innovation, through shaping the future of cocktail culture, consumer connection, and brand storytelling.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Outdoor Biz Podcast
    Clarity Over Chaos, Why Founder Led Brands Don't Need More Marketing with Jessica Dodson

    The Outdoor Biz Podcast

    Play Episode Listen Later Apr 21, 2026 33:10


    Taste Radio
    The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor

    Taste Radio

    Play Episode Listen Later Apr 21, 2026 43:02


    What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 into a cultural contender. From capital discipline to distribution-first thinking, Doss shares hard-earned tactical advice, including why he advises founders not to overspend on marketing before your product is widely available, the importance of focusing on high-margin categories to fund growth, investing early in product innovation, and prioritizing talent that believes in the long-term equity of a brand. Show notes: 0:20: Doss Cunningham, CEO, Nutrabolt – Doss Cunningham reflects on the company's evolution since 2019, when it was still an early stage entrant in the energy drink market with C4. He explains how the business has grown into a major player in performance beverages, powered by a disciplined financial strategy, a focus on high-margin products, strategic distribution partnerships, continuous innovation, strong talent recruitment, and a culture of constant improvement. Cunningham also discusses Nutrabolt's breakthrough into mainstream relevance, emphasizing capital efficiency and a philosophy of raising funds only when necessary. He points to shifting consumer behavior – particularly among Gen Z, who prioritize health-oriented products, authenticity, and discovery through platforms like TikTok – where Nutrabolt has built a performance-based creator network. The conversation also covers Nutrabolt's investment in Bloom, which he viewed as a complementary brand capable of reaching new demographics and scaling into a meaningful beverage platform. Finally, he outlines a long-term vision of building Nutrabolt into the "Procter & Gamble of health and wellness," driven by both internal innovation and strategic acquisitions. Brands in this episode: C4, Red Bull, Monster, Bloom

    On Brand with Nick Westergaard
    The OLIPOP Strategy for Category Disruption

    On Brand with Nick Westergaard

    Play Episode Listen Later Apr 20, 2026 34:35


    Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia of a classic cola. Mark, co-founder of the consultancy Squint, has spent his career at R/GA and We Are Pi shaping the strategic direction of global icons like Nike and Samsung. Together, they represent a unique bridge between the rigor of global brand building and the intuition required to launch a category-defining startup. What You'll Learn in This Episode The hidden strategy of finding category value in plain sight How to break only one rule really hard to drive innovation Lessons from building a billion-dollar brand using global marketing rigor Why the discovery channel of the retail store still beats direct-to-consumer The unique dynamic of using brotherly advice to jump into the entrepreneurial unknown Episode Chapters (00:00) Intro (01:24) Growing up in Northern England with entrepreneurial roots (04:28) The Nashville hike that launched a business partnership (06:59) Concepts for innovation and the "break one rule" mantra (12:29) The philosophy of Squint and finding hidden value (15:15) Managing the shift from family connection to business collaboration (18:02) Navigating the pivot from D2C back to retail discovery (24:48) Lessons in building brands for scale from the very beginning (28:11) Brands that make the Lester brothers smile About David Lester and Mark Lester David Lester is the co-founder of OLIPOP, the prebiotic soda brand that has achieved over half a billion dollars in sales by blending gut-health benefits with classic nostalgia. Before turning his focus to functional beverages, David spent a decade in global innovation and marketing at Diageo, working across three continents to master the discipline of consumer goods. Mark Lester is the co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy that helps global icons like Nike and Netflix unlock hidden value. With a background at R/GA and We Are Pi, Mark brings twenty years of big-brand experience to the challenge of category disruption. What Brands Have Made David and Mark Smile Recently? The brothers recently shared a smile over the enduring power of brand nostalgia and personality. Mark is energized by the intelligent copywriting of David protein bars and the experience-led branding of Duolingo, while David finds joy in the community-built legacy of Atlanta's Octane Coffee and the timeless playfulness of Nintendo. Resources & Links Connect with David and Mark on LinkedIn. Learn more about Squint and OLIPOP. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Business of Cycling
    How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands

    The Business of Cycling

    Play Episode Listen Later Apr 20, 2026 51:07


    Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before co-founding his own consultancy back in Australia.Then came the dot-com crash — a failed retail technology startup (one that held the iPod trademark before Apple), $2 million in debt, and a stark question: what now? The answer came from one of his last remaining designers, a former bike shop employee who saw an opening in cycling accessories. Armed with frequent flyer points and a portfolio of quirky, design-forward prototypes, Hugo showed up at the 2002 Taipei Bike Show and walked away with 16 distributors in 16 countries. Twenty-five years later, KNOG has sold over 7 million of its iconic frog lights, navigated the rise of Chinese competition and e-commerce, and remains stubbornly optimistic about the future of cycling. In this conversation, Hugo and I talk about entrepreneurial resilience, the evolution of bike retail, and why — as his German distributor likes to remind him — people will always ride bikes.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

    The John Batchelor Show
    S8 Ep764: H.W. Brands concludes as the Japanese attack on Pearl Harbor and Hitler's subsequent declaration of war unify the global conflicts into World War II. Lindbergh immediately declares his loyalty, yet FDR blocks his return to the military to

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 6:36


    H.W. Brands concludes as the Japanese attack on Pearl Harbor and Hitler's subsequent declaration of war unify the global conflicts into World War II. Lindbergh immediately declares his loyalty, yet FDR blocks his return to the military to prevent him from becoming a hero. Labeled a "Nazi fellow traveler," Lindbergh instead serves as a civilian consultant, surreptitiously traveling to the Pacific to fly unauthorized combat missions against the Japanese — his legacy forever defined by this bitter pre-war struggle. (8)

    The John Batchelor Show
    S8 Ep764: H.W. Brands details how the Lend-Lease Act in 1941 effectively marries America's future to Britain's, while Roosevelt covertly supports British propaganda efforts led by William Stephenson to manipulate American sentiment — even utilizing a

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 10:36


    H.W. Brands details how the Lend-Lease Act in 1941 effectively marries America's future to Britain's, while Rooseveltcovertly supports British propaganda efforts led by William Stephenson to manipulate American sentiment — even utilizing a likely forged map of German designs on Latin America to stoke fear. Lindbergh counters that the U.S. is not aiding democracy but rather British imperialism, viewing each step away from neutrality as a calculated move toward inevitable military intervention. (5)

    The John Batchelor Show
    S8 Ep764: H.W. Brands describes FDR declaring an "unlimited national emergency" in May 1941, labeling Lindbergh and the America First Committee as "copperheads" and "fifth columnists." Following a misrepresented incident invo

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 13:09


    H.W. Brands describes FDR declaring an "unlimited national emergency" in May 1941, labeling Lindbergh and the America First Committee as "copperheads" and "fifth columnists." Following a misrepresented incident involving the USS Greer, Lindbergh's reputation collapses after a Des Moines speech blaming the British, the Jews, and the Rooseveltadministration for pushing the U.S. toward war — branded an anti-Semite and Nazi stooge, he faces political exile as his organization disbands. (7)

    The John Batchelor Show
    S8 Ep764: H.W. Brands examines Lindbergh's 1941 congressional testimony challenging the administration's narrative, arguing that air power actually strengthens hemispheric defense, allowing America to intercept invading armadas 300 miles offshore. Rejec

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 7:19


    H.W. Brands examines Lindbergh's 1941 congressional testimony challenging the administration's narrative, arguing that air power actually strengthens hemispheric defense, allowing America to intercept invading armadas 300 miles offshore. Rejecting the "isolationist" label, Lindbergh proposes a robust defense of the Western Hemisphere rather than the Rhine, drawing thousands to rallies while adopting sharper rhetoric branding interventionists as "defeatists." (6)

    The John Batchelor Show
    S8 Ep764: H.W. Brands recounts how amid the 1940 Battle of Britain, FDR breaks tradition by seeking a third term, prompting Lindbergh to warn of a "presidency for life" as he becomes the star speaker for the newly formed America First Committee.

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 8:36


    H.W. Brands recounts how amid the 1940 Battle of Britain, FDR breaks tradition by seeking a third term, prompting Lindbergh to warn of a "presidency for life" as he becomes the star speaker for the newly formed America First Committee. Lindbergh draws massive crowds arguing that America's two oceans ensure security, while FDR masters press conferences to influence media coverage and both sides battle for the soul of the nation. (4)

    The John Batchelor Show
    S8 Ep764: H.W. Brands explains how FDR seeks to modify the Neutrality Acts as war intensifies, while Lindbergh and several senators distrust the president's incremental march toward war. FDR counters by labeling critics "isolationists" and &quo

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 11:13


    H.W. Brands explains how FDR seeks to modify the Neutrality Acts as war intensifies, while Lindbergh and several senators distrust the president's incremental march toward war. FDR counters by labeling critics "isolationists" and "ignorant," while carefully shaping public opinion. The rapid fall of France in 1940 vindicates Lindbergh's stance for some, though it leads FDR to initiate the destroyers-for-bases deal with a pleading Winston Churchill. (3)

    The John Batchelor Show
    S8 Ep764: H.W. Brands describes how Germany's invasion of Poland by summer 1939 prompts Lindbergh to utilize his fame to oppose American intervention. Influenced by his father's persecution for opposing World War I, Lindbergh begins broadcasting radio s

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 6:56


    H.W. Brands describes how Germany's invasion of Poland by summer 1939 prompts Lindbergh to utilize his fame to oppose American intervention. Influenced by his father's persecution for opposing World War I, Lindbergh begins broadcasting radio speeches arguing that Britain and France launched a war they cannot win, maintaining that Americaninterests are distinct from the preservation of the British Empire. (2)V

    The John Batchelor Show
    S8 Ep764: H.W. Brands recounts how world-famous aviator Charles Lindbergh returns to America in April 1939 amidst global tension. Known for his 1927 flight and the tragic "trial of the century," he arrives with deep skepticism of European coloni

    The John Batchelor Show

    Play Episode Listen Later Apr 19, 2026 10:59


    H.W. Brands recounts how world-famous aviator Charles Lindbergh returns to America in April 1939 amidst global tension. Known for his 1927 flight and the tragic "trial of the century," he arrives with deep skepticism of Europeancolonial wars. Franklin Roosevelt attempts to co-opt Lindbergh into his administration, recognizing the pilot's immense public influence, but Lindbergh values his independence and refuses, realizing FDR intends to move the country toward aiding Britain and France. (1)

    Apparel Success
    The Absolute Insanity Of Startup Clothing Brands In 2026

    Apparel Success

    Play Episode Listen Later Apr 19, 2026 10:09


    Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindCreate designs with ai: https://www.design.com/rob88If you want to start a clothing brand in 2026, you need to hear this. In this video, I break down why most startup clothing brands fail and the delusions that hold brand owners back. After 10+ years running a clothing brand, doing over $1M in sales, and working with 500+ brands, I'm sharing what it actually takes to build a successful clothing brand today. Most people think launching a clothing line means instant growth, viral success, and easy sales. The reality is that most clothing brands don't even get traction, and many never get a single customer. If you're serious about building a fashion brand or streetwear brand, this is the truth you need early. This video focuses on clothing brand marketing and how to actually grow. It all comes down to your ability to acquire customers at a profitable cost. Social media is saturated, and posting your designs isn't enough. You need consistent content, strong marketing, and a clear target audience to stand out. If you're trying to start a clothing brand or figure out how to market your clothing brand, this will completely change how you approach it. This is real experience — not theory.

    Health Supplement Business Mastery
    Amazon vs. D2C for Supplement Brands

    Health Supplement Business Mastery

    Play Episode Listen Later Apr 19, 2026 37:06


    "Send me a text"Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through:Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real economics: DTC vs AmazonWhen Amazon actually makes MORE sense than DTC (yes, there are use cases)A 3-tier product architecture framework for strategically using both channelsWhether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy.This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    Do We Know Them?
    334 - Coachella Weekend 1 Disasters: Ticket & AirBnB Scams + Brands Ghosting Influencers

    Do We Know Them?

    Play Episode Listen Later Apr 18, 2026 69:51


    Go to https://www.storyworth.com/dwkt to save up to $20!Let Rocket Money help you reach your financial goals faster. Join at https://www.RocketMoney.com/DWKTIn today's episode, we dive into the disaster that was weekend 1 of Coachella. Fires, tents blown away, trees falling, and celebrities cancelled.....you name it. We hope you enjoyed this episode! Please let us know on Twitter or Instagram if you have any topic suggestions for a future episode! (@lily_marston & @jessismiles__)PS. The girlies have officially entered their short form content era! Follow our official accounts: https://instagram.com/doweknowthempodcast & https://tiktok.com/@doweknowthempodcastBusiness Inquiries: doweknowthempodcast@gmail.comDo We Know Them PodcastHosted by Lily Marston & Jessi Smiles

    Taste Radio
    How CPG Shelves Are Becoming A Sensory Battlefield

    Taste Radio

    Play Episode Listen Later Apr 17, 2026 32:00


    Packaging and color have always influenced buying decisions, but in today's CPG landscape they're becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart.  In this episode, the hosts explore how Kind Snacks' shift to paper wrappers surfaced unexpected changes in taste perception, while the explosive rise of ube and other visually striking ingredients underscores how "camera-ready" products are driving real demand. It's a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf. Show notes: 0:20: TX Time. Rising In S.D. Tune In Today (And Tomorrow). Paper & Purple. Liv Real, With A Flip Phone. - The hosts preview upcoming meetups in New York City and Austin, alongside BevNET Live NYC 2026 and Naturally San Diego's Naturally Rising pitch competition. They thank a pair of "angels" for stopping by the office and tease an upcoming interview with Supernatural Ventures' Chris Robb on the Nombase Podcast. Ray highlights a Taste Radio episode chronicling the growth story of Toom garlic dip, before the conversation shifts to Mars' work scaling sustainable packaging for Kind bars and its potential influence on taste perception and consumer behavior. They also examine how vibrant colors – such as ube's striking purple – fuel social media buzz and inspire product innovation. The episode closes with product tastings spanning ube-coated macadamia nuts, nostalgic-style juice drinks, and a better-for-you energy beverage, followed by a creative marketing campaign featuring a redesigned flip phone aimed at encouraging real-world engagement over screen time. Brands in this episode: Kind Snacks, Mars, Toom, Nutrabolt, C4, Bloom, Svedka, Fila Manila, Sweety Mochi, Hawaiian Host, Umma Juice, Mauna Loa, Liv Real, Riot Energy, Hippie Energy   

    AdTechGod Pod
    Rethinking Your Brand Growth Framework to Maximize Influence

    AdTechGod Pod

    Play Episode Listen Later Apr 17, 2026 24:34


    Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance. Takeaways Consumers are influenced by more sources than ever Information asymmetry is gone Trust is shifting from institutions to people and AI Attention is fragmented and declining Gen AI is now an influencer and gatekeeper Ad avoidance is a major barrier Economic pressure is reshaping buying behavior Traditional brand frameworks are no longer enough Emotional connection is now critical Brands must market to both people and machines Chapters 00:00 Introduction to the AdTechGod Pod and Joanna O'Connell 00:23 Why this conversation matters in today's media landscape 02:05 How consumer influence has evolved 03:18 The explosion of information 03:49 The death of information asymmetry 04:26 The new trust economy 04:59 Fragmented attention and digital overload 05:28 Gen AI as a new influencer 06:14 The reality of ad avoidance 06:25 Economic pressures shaping consumer behavior 08:05 What a brand means today 09:10 The growing disconnect between brands and consumers 10:33 Brand versus performance marketing tension 11:44 Rethinking the brand growth framework 11:58 The evolution of physical availability 13:06 The challenge of mental availability 14:10 Introducing emotional availability 15:53 Building real consumer connection 17:37 The new three-pillar brand model 18:11 Practical strategies for modern brands 19:56 Marketing to people and machines 20:09 Where brands should show up today 21:53 The rise of AI-driven discovery 22:24 Final framework and closing thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

    Create Like the Greats
    RSS 49: Reddit Is Beating You in B2B Search And the Data Proves It

    Create Like the Greats

    Play Episode Listen Later Apr 17, 2026 19:29


    In this episode of The Ross Simmonds Show, Ross drops new research across 8,566 high-priority B2B SaaS keywords that reveals how Reddit is quietly dominating bottom-of-funnel search, including the most expensive CPC terms in your Google Ads account. He breaks down what the data actually means for your pipeline and the exact playbook operators need to respond before the gap widens further. Key Takeaways and Insights: 1. How Reddit Changed the SEO Game -Google elevated user-generated content after seeing demand for people-first answers, and Reddit threads now outrank product and category pages across B2B SaaS. -Traditional SEO playbooks built on volume and backlinks are losing ground. The shift is not theoretical. It is happening in your highest-value queries right now. 2. The Scoreboard: Reddit's Share of the Top 3 -Reddit commands 40 to 45 percent of top-three rankings across most B2B SaaS verticals. In three of four industries analyzed, Reddit consistently beat all competitors. -Even established review sites are losing ground to subreddit threads. The brands still ignoring this are handing over pipeline. 3. Myth: Reddit Only Wins on Review Terms -Reddit wins 94 percent of the time for "best software" queries, but 77 percent of Reddit's wins come from non-review, demand-gen keywords. -Reddit is not just stealing review traffic. It is influencing pipeline at every stage of the buyer journey. 4. The CPC Paradox -At $15 to $20 CPC, Reddit wins 45 percent of the time. At $50-plus CPC, that number hits 67 percent. -You are paying $50 per click while a two-year-old Reddit thread captures the organic click above you. 5. Authority Alone Does Not Win Anymore -High domain authority no longer guarantees rankings. Brands that win build long-tail infrastructure aligned to real customer queries. -Long-tail blog content consistently outperforms thin category pages. The edge goes to operators who build depth, not just links. 6. Subreddits Are the Real Competitors -It is not Reddit as a monolith. It is specific communities. The CRM subreddit showed a 49 percent win rate. r/EmailMarketing hit 68 percent. r/SmallBusiness drove nearly 141K monthly searches across tracked queries. -One subreddit can dominate an entire B2B category. These are your real competitors. 7. Long-Tail Is Where Reddit Dominates -For keywords with six or more words, Reddit's win rate hits 87 percent. Years of user questions created a library of hyper-specific content that is nearly impossible to replicate overnight. -That long-tail depth fuels both Google rankings and LLM citations. If you are not building long-tail assets, you are invisible in AI search. 8. Reddit Now Shapes LLM Visibility -B2B buyers use peers, communities, and LLMs to validate decisions, and LLMs are citing Reddit more than ever. -If you are absent from key subreddits, you likely do not exist in AI-generated answers either. Reddit presence influences both the SERP and the model. 9. The Operator Playbook for Winning on Reddit -Run a keyword gap analysis against reddit.com. Identify three to five subreddits consistently outranking you. Engage with value, not pitches. Earn credibility first. -Invest in high-quality educational content and measure sentiment and LLM visibility as part of your growth system. This is how you build presence that compounds. Resources & Tools:

    brandivate radio
    Ep. 66 - Mitch Silver from Printable

    brandivate radio

    Play Episode Listen Later Apr 17, 2026 42:50


    It's the Friday of Tax Week here in the USA, which means it's time for a white hot episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 66, Bill shares some of the learnings he had from the ASI Top Places to Work list – and there's some real gold here. Then he is joined by Mitch Silver from Printable, the number three distributor on the aforementioned list. They have a fantastic conversation about the importance of company culture, how to cultivate it, and some really fantastic tactical advice to implement some of the ideas that were discussed. Oh, and don't end the podcast early as Mitch surprised Bill with a “rapid fire” that you don't want to miss! HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

    the Joshua Schall Audio Experience
    The Great Soda U-Turn | Modern Beverage Brands are Stealing Gilded Age Industry Secrets

    the Joshua Schall Audio Experience

    Play Episode Listen Later Apr 17, 2026 11:10


    Is soda actually becoming...healthy? For over a century, soda was the "villain" of the American diet...full of sugar, bubbles, and empty calories. But something weird is happening in the beverage aisle. We are witnessing the “Great Soda U-Turn.” In this video, I dive deep into the fascinating history of the biggest carbonated soft drink (CSD) brands and how they started as medicinal tonics in 19th-century pharmacies. From Coca-Cola's origins as a "brain tonic" to the reason Pepsi is named after a digestive ailment, I'll explore how the beverage category is going back to its roots to save itself. Here's a selection of insightful topics covered...Gilded Age "Mixologists": When doctors literally prescribed Coca-Cola and Dr Pepper.Industrial Shift: How functionality was traded for high-fructose corn syrup in the 70s.Gut Health Revolution: How brands like Olipop and Poppi are using fiber to mimic the classic "mouthfeel" of soda without the sugar.PepsiCo Double Team Strategy: Why PepsiCo just acquired Poppi and what "Pepsi Prebiotic" means for the future of the category.Next-Gen Fiber: A look at the tech behind stable prebiotics like Arrabina.Is fiber the next protein? Would you ditch your Diet Coke for a prebiotic version, or is the "modern soda" trend just another placebo effect? Are we heading toward a future where every soda is a "refreshment with benefits"?

    5 Things
    50 most iconic brands that built America

    5 Things

    Play Episode Listen Later Apr 16, 2026 16:36


    You can sip it. Zip it. Drive it. American brands do more than fill our lives, they shape who we are. As the nation marks its 250th anniversary, we decided to look at brands that capture America's ingenuity and drive. From Motown to Harley-Davidson, these names tell a uniquely American story. Narrowing it down to the 50 most iconic? That was the tough part. Business Editor Jim Nelson and Business Reporter Ricardo Torres of the Milwaukee Journal Sentinel, part of the USA TODAY Network, join The Excerpt to look at some of the standouts from USA TODAY's Iconic Brands series.Let us know what you think of this episode by sending an email to podcasts@usatoday.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inclusion and Marketing
    211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don't Fix What's Costing Them Growth

    Inclusion and Marketing

    Play Episode Listen Later Apr 16, 2026 21:28


    If you've ever thought, “our personas are fine” — you're not alone. This episode takes a closer look at why many buyer personas don't work as well as they should — and how that gap can impact your growth marketing, customer acquisition, and conversion rates. From “our product is for everyone” to “this won't move the needle” to “we don't have the resources” — these are common responses when it comes to evolving your target audience strategy. But they can also mask a deeper issue that's preventing your marketing from reaching — and converting — the customers you actually want to serve. In this episode, we break down 8 of the most common objections — and what's actually happening behind each one: "Our personas are performing fine” “Our product is for everyone” “Our customers don't care about identity” “This is niche / DEI” “This won't move the needle” “We tested our messaging and it worked” “We don't have the resources” “How would we actually implement this?” At the center of all of it is one question your customers are asking — whether you realize it or not: “Is this for someone like me?” When your marketing doesn't answer that clearly, customers don't push back — they simply don't move forward. And when that happens at scale, it directly impacts your brand growth and customer acquisition performance. This episode will help you see where that gap may exist — and what to do about it. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: Sonia at Soniaethompson.com

    CarDealershipGuy Podcast
    "Blue Sky is at Risk!" The New Threat to Dealership Values (and the Brands to Buy Now) | Alan Haig, President of Haig Partners

    CarDealershipGuy Podcast

    Play Episode Listen Later Apr 16, 2026 53:41


    Today I'm joined by Alan Haig, President of Haig Partners. We dive into the shifting landscape of the auto buy-sell market, specifically focusing on how potential Chinese OEM entry could devastate U.S. franchise values. Alan breaks down the massive valuation gap between "Blue Chip" brands like Toyota and the struggling "Zero Blue Sky" franchises, while revealing why 15x multiples are still happening in today's market. This episode is brought to you by: 1. Overfuel - Overfuel is the new technical standard in automotive websites, proven to grow sales by 30%+. Whether you need more revenue or better support, they've got you covered. Visit @ here and enter code CDG500 to get $500 OFF a new website. 2. Siro - Siro's AI gives dealerships full visibility into every conversation. It records, transcribes, and analyzes in-person conversations. Proactively flagging compliance issues, missed revenue opportunities, and training gaps. Go to @ here to learn more 3. Haig Partners - Public retailers cite it. National media trusts it. Dealers rely on it. The Haig Report® sets the standard for dealership M&A data and trends in auto retail. Read it @ here. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 02:40 The Bill That Could Ban Chinese Cars. 05:10 Why Australian Dealers Make Zero On New Cars. 07:10 The Threat Destroying Blue Sky Values. 09:25 Why Toyota Stores Trade For 15X Earnings. 12:50 Why US Trucks Are Safer Than China. 18:10 Dealer Profits Still Double Pre-COVID. 21:50 The One Brand Where Bargains Are Appearing. 24:45 The Smart Lever When New Car Gross Drops. 26:40 Why Salespeople Can't Afford The Cars They Sell. 30:50 The Mercedes Turnaround That Made It Hot Again. 45:55 Infiniti Stores Selling For Zero Blue Sky. Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Garlic Marketing Show
    This Ad Strategy Took a Brand to $200K a Month with Jason Smith of Spotlight Social Advertising

    Garlic Marketing Show

    Play Episode Listen Later Apr 16, 2026 29:07


    Most ad accounts fail for one simple reason. They treat every customer the same.Jason Smith, Founder of Spotlight Social Advertising, breaks down how proper funnel segmentation changes everything. From top of funnel prospecting to bottom of funnel retargeting, he explains how to structure campaigns based on actual behavior. One of the biggest mistakes he sees is using long lookback windows. If someone has not engaged in 30 days, they are no longer warm. They need to be brought back through the funnel.The conversation also dives into real case studies. Brands like Diamondback Tools and Small Pet Select scaled rapidly using this structure, expanded into Pinterest, and unlocked new revenue without relying on a single platform. This episode shows what actually happens when an ad strategy is built for scale, not just short-term performance.This episode is part two of a two-part series focused on how brands scale paid ads using better measurement, stronger creative, and multi-channel strategyWhat You'll Learn:How to structure top, middle, and bottom of funnel campaigns the right wayWhy 30-day audiences outperform longer lookback windowsHow to segment 7-day, 14-day, and 30-day retargeting for better resultsWhat causes ad performance to drop as you scale spendHow Pinterest ads unlock new revenue even for unexpected audiencesWhy keyword targeting on Pinterest improves ad accuracyHow authentic UGC outperforms AI-generated ad creativeIf your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem startsNeed help reviewing your ad performance or scaling your campaigns?Learn more about Jason Smith and Spotlight Social Advertising: https://www.spotlightsocialadvertising.com/Follow Jason for paid ads strategy and scaling insightsLinkedIn: https://www.linkedin.com/in/jason-smith-spotlightResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

    Entreprendre dans la mode
    [CLIP] The Product Obsession: What Other Brands Get Wrong | Ronnie Fieg (Kith)

    Entreprendre dans la mode

    Play Episode Listen Later Apr 16, 2026 12:01


    Up Next
    UN 407 -YPulse. Loyal Consumers & Cool Brands.

    Up Next

    Play Episode Listen Later Apr 16, 2026 27:43


    MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and understanding the gap between them can change how brand investment decisions should be made. Bliss brings data from YPulse's brand tracker, which covers affinity for over a thousand brands among 13-to-39-year-olds, alongside a separate brand loyalty study. The findings on loyalty, in particular, point to a shift in consumer behavior that happened fast and has a specific cause.

    The Marketing Architects
    Nerd Alert: Brands in Unsafe Places

    The Marketing Architects

    Play Episode Listen Later Apr 16, 2026 11:07


    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    Marketing Happy Hour
    The 2026 Creator Playbook: UGC Strategy, Relationships & What's Actually Working Right Now | Elijah Khasabo of Vidovo

    Marketing Happy Hour

    Play Episode Listen Later Apr 16, 2026 29:28


    In this episode, we sit down with Elijah Khasabo, co-founder of Vidovo — a UGC and influencer platform connecting brands with creators — who started his entrepreneurial journey at 17, built a Discord community of 30,000 organically, and is now weeks away from graduating college while running a bootstrapped platform with 300+ brand clients and 25,000+ creators. Elijah breaks down why the creator economy has become a volume game, why creative briefs make or break campaign performance, and what brands consistently get wrong when managing creator relationships. He also shares his honest take on AI-generated content (spoiler: consumers are already calling it out), what inspires his strategy approach, and the two pieces of advice he'd give any entrepreneur just getting started.Key Takeaways:// The creator economy is now a volume game. Consumer touchpoints have grown from 8–12 to an estimated 21–24+. Brands that are winning understand that performance marketing requires testing multiple hooks, angles, and creators across platforms — not just finding one or two winning ads.// The brief is the most important variable. A strong brief with creative freedom will outperform a rigid script every time. Give creators guidelines (do's and don'ts), not a teleprompter — and let them deliver in their own voice.// Creators are businesses now. The best creators understand performance, rate cards, and why ads work. Elijah hired his top-performing creator as his head of strategy — proof that lived creator experience translates directly into better briefs.// Don't make it transactional. Brands that lead with communication — getting to know creators before the collab happens — consistently build longer-term partnerships and better-performing content. Pay fairly (Elijah recommends $200–$500 for quality UGC), and don't skip the relationship-building step.// AI content gets views, but real creators convert. Brands that tested AI content are coming back to real creators because consumers notice and call it out. Use AI for strategy and briefing — not for the content itself.Connect with Elijah: LinkedIn____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The CMO Podcast
    Kenny Mitchell (Levi's) | From Breakdancer to Legacy Brands

    The CMO Podcast

    Play Episode Listen Later Apr 15, 2026 53:23


    Long before our guest this week became the CMO of Levi's, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi's denim. Fast forward a few decades, and he's now leading one of the most admired brands in the world.This week Jim welcomes Kenny Mitchell, SVP and Chief Marketing Officer of the Levi's brand at Levi Strauss & Co. The legacy brand was founded in 1853 by Bavarian immigrant Levi Strauss during the California Gold Rush. Originally designed as durable workwear for laborers, now 173 years later, it is the market leader in denim apparel, generating more than $6 billion in annual revenue.Kenny joined Levi's in 2023 after serving as CMO of Snap Inc., bringing with him a track record of driving growth and cultural relevance. Since joining, he's been focused on creating “modern-day moments” for the brand, connecting Levi's legacy to today's culture, from high-impact partnerships to the brand's return to the Super Bowl with its “Behind Every Original” campaign. Previously, he has held senior marketing roles at McDonald's U.S., Gatorade, and NASCAR. Tune in for a conversation about growth, culture, and leadership, and what it really takes to move a brand, and an organization, forward.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Story of a Brand
    A-Frame Brands - Why Getting Into Retail Might Be Your Biggest Mistake

    The Story of a Brand

    Play Episode Listen Later Apr 15, 2026 44:40


    Most Brands Don't Fail Because They Can't Get Into Retail — They Fail Because They Got There Too Soon. In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Ari Bloom, Founder & CEO of A-Frame Brands — the strategic operator behind multiple consumer brands built across 10,000+ retail doors.  Ari has spent his career building brands from the inside out, and this conversation pulls back the curtain on what really happens after you land that big retail moment — and why that moment might be the beginning of your biggest problem. * Retail isn't the finish line — it's the test. Getting into 3,000 stores sounds like a win. Ari explains why it's often a financial trap — and why starting in your best 250 is the smarter play. * The celebrity is the catalyst, not the company. Skims, Rare Beauty, Rhode — the brands that win start with a real market opportunity and a great product. The famous face just accelerates what's already working. * Ideas are cheap. Execution is everything. The difference between a founder and someone with a good idea? The refusal to accept anything but success. Vision without follow-through is just a coffee conversation. * COVID launched a brand — and a founder. Ari packed boxes in his garage and biked orders to the post office to launch his first product. That scrappiness is what convinced early investors he was the real deal. * AI will change how people shop — full stop. Autonomous agents will soon be making purchases on behalf of consumers. If your brand isn't ready for that world, Ari's message is simple: adapt or disappear. Join us in listening to this episode — it's one of those conversations that will genuinely change how you think about building a brand.   Whether you're chasing your first retail account or trying to scale what you've already built, Ari Bloom gives you the unfiltered truth about what it actually takes to win.  For more on A-Frame Brands visit: https://www.aframebrands.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

    Optimal Business Daily
    2023: 10 Things to Know - Growing Your Direct to Consumer Business. A Guide for Brands by Antonella Pisani

    Optimal Business Daily

    Play Episode Listen Later Apr 15, 2026 10:58


    Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2023: Antonella Pisani breaks down the most common mistakes brands make when scaling direct-to-consumer growth, from underinvesting in digital to mismanaging inventory and customer data. She highlights how smarter marketing allocation, better segmentation, and tighter control over distribution can dramatically improve profitability and brand equity. It's a practical roadmap for building a more resilient, customer-focused growth strategy. Read along with the original article(s) here: https://www.eyefulmedia.com/press/grow-your-direct-to-consumer-business-a-guide-for-brands Quotes to ponder: "You need to stop thinking of this as a $70 Million website; it's a website supporting a $2 Billion brand." "Maximize your lowest funnel channels first, but ensure you are investing elsewhere to blend costs down and ensure longer-term health." "Usability testing is efficient and relatively inexpensive." Learn more about your ad choices. Visit megaphone.fm/adchoices

    Future Commerce  - A Retail Strategy Podcast
    Everything Is Trained On You: Inside the World Model Layer

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Apr 15, 2026 56:42


    Evelyn Mora, founder and CEO of VLGE, joins Phillip and Brian to challenge how we think about AI training data, brand identity, and the coming era of individual-first commerce. We move from the mechanics of world modeling to the cultural philosophy of what it means for brands to let go, adapt, and become an ingredient rather than the star of the show.  PLUS: Strata Volume 001 is available for purchase now!  Key Takeaways: Good AI agents are trained on embodied, human data, not synthetic simulations. Brands' training data pipelines will become their most competitive IP. The "personal economy" is shifting commerce from generational boxes to radical individuality. Brands must become an adaptable story that's recognizable but infinitely mixable. The future of AI is expensive. Data sovereignty and consent economics are coming. Key Quotes: [00:06:46] "A good agent would know my budget, my personality, my preferences." — Evelyn Mora [00:21:08] "When you have humans going and playing and reacting with their free will and their freedom and their personality and identity... that to me is the ultimate high signal data." — Evelyn Mora [00:40:06] "Brands should kind of evolve into these different mediums... into a flavor that can really be mixed into everyone's lives." — Evelyn Mora [00:53:54] "In this agent Hunger Games, it really does matter how you train and what kind of training data you capture." — Evelyn Mora Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Backcountry Marketing
    Resilient Brands Build Audiences

    Backcountry Marketing

    Play Episode Listen Later Apr 15, 2026 11:55


    Resilient businesses are built by building an audience. In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or high-production content, and instead argues that attention must be earned through relevance and value over time. Drawing from recent conversations, industry observations, and Port Side's own projects, Cole breaks down the growing disconnect between how brands produce content and how audiences actually consume it. While many brands continue to rely on intermittent campaign cycles, the most durable brands are consistently investing in content that serves, entertains, or resonates with their audience. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for outdoor brands, rooted in emotion. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.

    Ecomm Breakthrough
    Throwback: How to Build a Resilient Supply Chain

    Ecomm Breakthrough

    Play Episode Listen Later Apr 15, 2026 16:22


    In this episode, host Josh interviews Corey Apirian, a seasoned supply chain leader, about innovative e-commerce supply chain strategies. Corey explains how Davinci enables brands to create virtual product bundles, optimize inventory, and improve profitability across channels like Walmart and direct-to-consumer platforms. They discuss the limitations of relying solely on Amazon's fulfillment, the benefits of diversified fulfillment strategies, and the importance of data-driven merchandising. Corey also shares advice on global supply chain resilience, emphasizing hybrid inventory approaches and multi-sourcing. The episode concludes with actionable tips for brands to enhance agility and succeed in today's evolving e-commerce landscape.Chapters:Introduction to Corey Apirian and His Expertise (00:00:00)Josh introduces Corey Apirian, highlighting his 19+ years in supply chain, e-commerce, and channel merchandising.Product Bundling Without Physical Kitting (00:00:49)Discussion on creating product bundles and differentiated SKUs without pre-kitting, optimizing inventory and channel profitability.Market Basket Analysis and Channel Merchandising (00:03:00)Explains how market basket analysis informs merchandising, bundle creation, and channel-specific assortment strategies.Optimizing Multi-Channel Fulfillment Beyond Amazon (00:06:42)Debate on Amazon's multi-channel fulfillment versus direct integrations, control, and agility for brands.Limitations of Amazon's Fulfillment Ecosystem (00:07:44)Details the drawbacks of relying solely on Amazon FBA and multi-channel fulfillment, including cost, control, and data limitations.Direct Integrations and Fulfillment Strategy Recommendations (00:09:50)Advice for larger brands to use direct integrations and diversified fulfillment for better control and profitability.Global Supply Chain Challenges and Recommendations (00:11:07)Corey's advice on hybrid inventory strategies, multi-sourcing, and supply chain agility in a changing global landscape.Actionable Takeaways for E-commerce Brands (00:13:17)Josh summarizes three key action items: hire a supply chain manager, diversify beyond Amazon, and leverage expert partners like DaVinci.Closing Remarks and Contact Recommendation (00:15:43)Josh encourages listeners to connect with Corey for tailored supply chain and merchandising insights.Links and Mentions:Tools and Services"Davinci": "00:06:22"Key Concepts"Market Basket Analysis": "00:03:16"Actionable Takeaways"Hire a Supply Chain Manager": "00:13:17""Diversify Beyond Amazon": "00:14:29""Reach Out to Experts": "00:15:43"General Advice"Just-in-Time vs. Just-in-Case Inventory": "00:11:19"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Corey Apirian, a seasoned supply chain and operations leader with over 19 years of experience. A key to his success was his ability to develop and execute strategies that drove significant growth, cost savings, and exceptional customer service. Specifically, he specializes in e-commerce and channel merchandising, aligning operational initiatives with corporate objectives and building and leading high performing teams through inclusion, collaboration and engagement. His experience includes product management, contract negotiations, continuous improvement, and implementing emerging technologies as well as cultivating key relationships. So with that, welcome to the podcast, Corey.Corey 00:00:46  Thanks for having me, Josh. Excited to be here.Josh 00:00:49  A seller could essentially come to you or a brand and say, hey, I've got here's a bunch of different products. I think some of these could be bundled really well together. I don't know which ones which, but obviously if you're doing that on Amazon FBA. You have to kit them together first and send them in before you can collect data. In your example, you don't actually have to have them kidded to actually create that skew and at least merchandise it on different sites.Josh 00:01:15  Is that correct?Corey 00:01:15  Yeah, it's exactly right. And like the cooler part about it is that all the excess inventory was then utilized on your merchant field, on your Walmart Marketplace and so on and so forth, so that you can create two packs, four packs, six packs of all the different core components. And really, you have no more waste, right? So you're utilizing now you can't force bundles onto consumers. I think we all know that. But by creating a different skew set a washcloth that's sold in a, in a in a traditional merchant store, you know, it might be $2 or $4, right? But when you when you bundle that as a four pack of washcloths, you know, I have two, two young boys, I don't just buy one washcloth like we buy a bunch of them at once. Right. And, you know, by able to have that differentiated assortment that's core to that demographic Online. You know, it really gives a fresh look at assortment and profitability and channel management.Corey 00:02:09  And those are really important things. And then, you know, the efficiency of manufacturing those sets now in ships and in containers, reducing waste, creating efficiencies at the warehouse level also and profitability on freight and top line. I mean, those are all amazing things and all great success stories. And yeah, our tech allows that infinite permutation in a very targeted way, but also looking at the market baskets and suggesting what should be sold in a very targeted way. And that's the piece that I think people are really missing out there is combining the FDM, that front end merchandising with this concept of network optimization and inventory control, and how do you place goods and merchandise them on differentiated channel sets so that they're available for same day one day fulfillment, 1 to 2 day fulfillment, you know, through a physical location network. And again, that's exactly the problem that DaVinci is solving together.Josh 00:03:00  That's amazing. Tell me a little bit more about that market basket analysis, right. That DaVinci is is doing some of the I, you know, to determine how you're going to merchandise different products or how to come up with the correct type of bundles.Corey 00:03:16  Yeah, I mean, there's a lot of core principles of channel management and merchandising. You know, when you look at your club channels and having larger pack sizes, your mass channels having smaller, lower price point channels that interoperate also with what's in store? You know, a beauty manufacturer might have a 6.9oz bottle of shampoo. That's a proven bottle of shampoo and price point and cubic foot that has sat on a Walmart and Target shelf for the past 30 years and might have new updated packaging, new formula, ingredients. You know, that's the merchandising side of it. But like that, cubic foot turns and creates X number of dollars with the amount of profitability and cash flow turns that that has on shelf all the time. But when you when you ship that to target, they're going to merchandise that online and target in Walmart. You can have a buy in line pick up and store optionality to that. And they may offer it to ship to the end consumer in a myriad of different ways. But that same consumer might be adding two of those to their shopping cart.Corey 00:04:14  They might be adding a 33 point ounce of the shampoo. Or at least, you know, five different bottles of that shampoo. That adds up to a 33.8oz and a 16.9 of conditioner, right? Maybe their ratios are different. So if you're a brand that's operating in that space, you now have the ability to directly merchandise som...

    She Believed She Could Podcast
    How to Land Brand Deals and Position Yourself for Partnerships with Sara Stefanik

    She Believed She Could Podcast

    Play Episode Listen Later Apr 14, 2026 17:33


    If you've ever wondered why some creators consistently land brand deals—while others with similar audiences don't—this episode breaks it all down. In this powerful conversation, Sara Stefanik, Director of Influencer Partnerships at BabyCenter and Mom 2.0, pulls back the curtain on what brands are actually looking for when choosing creators. With over 15 years in digital media, Sara shares insider insights on how to position your platform, build meaningful brand partnerships, and turn your content into a revenue-generating business. You'll learn why follower count isn't the deciding factor, how to create a media kit that gets noticed, and what separates creators who get passed on from those who get the deal. Whether you're just starting out or ready to scale your income, this episode gives you the clarity and strategy you need to become an easy “yes” for brands. “Brands want to instantly understand who you are, who you influence, and why it makes sense to work with you.” What You'll Learn: How to position yourself for brand partnerships What brands actually look for in creators How to build a media kit that converts The difference between followers vs. engagement How to pitch brands with clarity and confidence Ways to turn one-off deals into long-term partnerships Common mistakes that keep creators from getting paid Positioned for Partnerships™ Mini Course Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

    Taste Radio
    Building An Under The Radar Superstar. How Toom Is Taking Over.

    Taste Radio

    Play Episode Listen Later Apr 14, 2026 26:44


    After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother's basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.  In this conversation, Matt reveals how he transformed a beloved Lebanese staple into a mainstream condiment, why he stayed under the radar for years, and how a relentless focus on flavor, branding and persistence helped him break through with major retailers and build a family-run success story. Show notes: 0:20: Matt Joyce, Founder & CEO, Toom – On location at Expo West 2026, Matt shares the story behind Toom, a condiment inspired by his Lebanese roots and a desire to offer something different from the usual ketchup. He talks about how, instead of marketing it as a niche ethnic product, he focused on creating a brand with broad appeal through strong, universal branding. Matt dives into the decade of research, development, and tweaking it took to get Toom to market, and how he handled rapid growth once everything clicked. He also opens up about his relentless outreach to buyers and how a big break with Whole Foods helped put the brand on the map, leading to opportunities with retailers like Wegmans, Publix, and Costco. Matt discusses the importance of direct feedback from consumers, the power of in-store demos, and his strategy of keeping the brand low-key until it gained real momentum. Throughout it all, he credits his family's support, his own determination, and a long-term vision for pushing through years of uncertainty. Brands in this episode: Toom, Sabra

    Side Hustle School
    Ep. 3390 - First $1,000: “I cold-pitched 10 brands and got my first 2 clients…”

    Side Hustle School

    Play Episode Listen Later Apr 13, 2026 6:07


    In this week’s First $1,000 segment, we hear from a freelance apparel designer who specializes in menswear. After having her first child, she set out to learn to work on her own. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

    Digest This
    Why I Stay Away From Fairlife Milk, Pioneer Pastures, and other Trending Milk Brands + The BEST Options | BOK

    Digest This

    Play Episode Listen Later Apr 13, 2026 28:02


    360: Ultra filtered milk has less sugar and more protein and it's lactose free! So what's the issue? I bet you didn't know the process of how it's made and the extra steps these brands go through to accomplish this innovative milk and why you may not be digesting dairy properly. Today I'm sharing why I stay away from any of this ultra milk and why you may want to think twice before consuming them. Plus, I'm sharing my top milk bands!  Topics Discussed:  → Is ultra filtered milk actually healthier than regular milk? → Why does ultra filtered milk have more protein and less sugar? → Is lactose free milk easier to digest or harmful? → What is the processing method behind ultra filtered milk? → Why might dairy cause digestion issues even if it's lactose free? As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app.  Sponsored By:  → Fatty15 | For 15% off the starter kit go to https://fatty15.com/digest → Our Place | Go to https://fromourplace.com/digest and shop their 40% off sitewide sale for a limited time!  Timestamps: → 00:00:00 - Introduction  → 00:03:15 - Raw Milk + Immunocompromise  → 00:04:45 - Fairlife Milk  → 00:07:41 - Milk Pasteurization Types  → 00:11:42 - Milk Refrigeration  → 00:15:32 - Ultrafiltered Milk  → 00:18:48 - Inspired Milk  → 00:20:30 - Heating Milk  → 00:22:31 - Milk Recomendations  Further Listening: → Think You're Dairy Intolerant? Try This First | BOK Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book  → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices

    WSJ Tech News Briefing
    TNB Tech Minute: Amazon Revs Up Car Sales Service With More Brands

    WSJ Tech News Briefing

    Play Episode Listen Later Apr 13, 2026 2:45


    Plus: Insurers could gain big business from data centers. And America's trade deficit has an AI problem. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    amazon ai brands revs carsales sales service julie chang tech minute
    Mueller, She Wrote
    Deck Chairs on the Titanic (feat. Kel McClanahan)

    Mueller, She Wrote

    Play Episode Listen Later Apr 12, 2026 60:43


    Acting Attorney General Todd Blanche says that only Donald Trump knows why Pam Bondi was fired from the Justice Department. Stanley Woodward could be leaving the Department of Justice to be replaced by current Civil Rights Division Chief Harmeet Dhillon. The Department of Justice presses for its own search of Washington Post reporter Hannah Natanson's phone. The Civil Rights Division is investigating Cassidy Hutchinson for lying to Congress. Plus listener questions. Do you have questions for the pod?  Go to HomeServe.com to find the plan that's right for you. Not available everywhere. Most plans range between $4.99 to $11.99 a month your first year. Terms apply on covered repairs. Learn more about National Security Counselors and their work:https://www.nationalsecuritylaw.org/ Check out:STRING THEORY: Guitar Obsessed. | A Documentary on the Players, Brands, and Culture of Guitar Follow AG Substack|MuellershewroteBlueSky|@muellershewroteAndrew McCabe isn't on social media, but you can buy his book The ThreatThe Threat: How the FBI Protects America in the Age of Terror and Trump Questions for the pod?https://formfacade.com/sm/PTk_BSogJ We would like to know more about our listeners. Please participate in this brief surveyListener Survey and CommentsThis Show is Available Ad-Free And Early For Patreon and Supercast Supporters at the Justice Enforcers level and above:https://dailybeans.supercast.techOrhttps://patreon.com/thedailybeansOr when you subscribe on Apple Podcastshttps://apple.co/3YNpW3P Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Agile World with Greg Kihlstrom
    #841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Apr 10, 2026 21:17


    We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse? Agility requires more than just implementing new technology; it demands a deep understanding of the human interactions that technology is meant to support. It's about adapting your tools and processes to enhance human judgment, not just automate it. Today, we're going to talk about moving beyond the hype of AI in customer experience. We'll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a brand, and discuss why empowering your frontline team might be the most critical, and overlooked, component of a successful CX transformation. To help me discuss this topic, I'd like to welcome, Michelle Cooper, CMO at NiCE. About Michelle Cooper Michelle Cooper on LinkedIn: https://www.linkedin.com/in/michelleleecooper/ Resources NiCE: https://www.nice.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company