Podcasts about brands

Steve, Justine, Linda, Luke & Bo talk about the plusses and minuses with resurrected brands. TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

In dieser Folge des Onlineshop Geflüster Podcasts gibt's ein kleines Markt-Update: Ich teile mit dir, wo der E-Commerce Ende 2025 steht – aus meiner Sicht, aus Sicht unserer Kund:innen und mit Blick auf aktuelle Entwicklungen. Du bekommst ein Gefühl dafür, wie du dich strategisch für die kommenden Monate aufstellen solltest, um profitabel zu wachsen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG. Show notes: 0:25: NYE Scaries? Opps. Value ≠ Price. AI For Awareness. Creamy Hummus, Swedish Food & More. – The hosts reflect on year-end anxieties and optimism heading into 2026, discussing the realities of entrepreneurship, resilience through challenges, and reasons for confidence in the food and beverage industry. They highlight ongoing consumer demand for better-for-you products, opportunities created by regulatory changes like the removal of synthetic dyes, continued at-home eating, and strong spending despite economic uncertainty. The conversation emphasizes that consumers are unlikely to abandon healthier or premium choices once adopted, creating space for emerging brands to grow as legacy brands stagnate. They also note increased M&A activity, retailer openness to innovation, and the growing role of technology and AI in product discovery and brand awareness. The episode features tastings and discussions of innovative products, from creamy hummus and sparkling coconut water to plant-based cheese, cocktail mixers, functional meat sticks and Swedish candy. Brands in this episode: Archer, Habiza, Sunbear, Once Upon A Coconut, Strange Water, Rebel Cheese, The Only Mix, Berski, Bubs, Sockerbit, Dirty Saint

Brian is: Managing Director, GlassRatner LinkedIn bio: https://www.linkedin.com/in/brianbuss I am Rolf Claessen and my co-host Ken Suzan and I are welcoming you to episode 170 of our podcast IP Fridays! We also want to wish you a happy holiday season and a successful year 2026! Today's interview guest is Brian Buss. He is the managing director of GlassRatner and my co-host Ken Suzan talks with him about the valuation of intellectual property rights and damages in infringement cases. But before we jump into the interview, I have news for you! A US start-up called Operation Bluebird is trying to take over the “Twitter” trademark. It has asked the USPTO to cancel Twitter word marks, arguing that Elon Musk's company X no longer uses them after the rebrand. Led by a former Twitter trademark lawyer, Operation Bluebird also filed its own “Twitter” trademark application. Commentators note that X could face challenges defending the legacy marks if they are truly no longer in use. In parallel, the US debate on patent quality and review procedures is intensifying. The USPTO proposed controversial rule changes that would restrict Inter Partes Review (IPR). The proposal triggered substantial backlash, with more than 11,000 public comments submitted—over 4,000 of them via the civil liberties group EFF. In the EU, a major trademark reform will take effect on 1 January 2026. It aims to simplify procedures, recognize new types of marks (including hologram, multimedia, and motion marks), and make fees more SME-friendly (e.g., lower base fees for the first class and discounts for timely renewals). Opposition procedures will be further harmonized across the EU, including a mandatory “cooling-off” period, so mid-sized brand owners should adjust filing and monitoring strategies accordingly. The Unified Patent Court (UPC) continues to see strong uptake, especially in Germany. In the first 18 months since its launch on 1 June 2023, well over 900 cases were filed, with German local divisions (Munich, Düsseldorf, Mannheim, Hamburg) leading in patent actions. While many early cases were filed in German, English now dominates as the main language of proceedings. The court has largely met its timelines, with oral hearings typically held within 12 months of filing. China has reached a milestone in its patent system: for the first time, a country has surpassed 5 million active invention patents. CNIPA emphasizes a strategic shift from “quantity to quality,” citing growth in “high-value” patents and higher commercialization rates for university inventions. China has also led global PCT filings for six consecutive years—signals of rapid technological progress relevant to IP planning for German SMEs. On 4 December 2025, the USPTO issued new guidance on “Subject Matter Eligibility Declarations.” These declarations allow applicants to submit additional evidence to support patent eligibility for emerging technologies such as AI systems and medical diagnostics, aiming to reduce the risk that breakthrough inventions are excluded from protection under strict eligibility case law. In December, the European Patent Office (EPO) introduced new patent-quality measures. Third parties can now submit observations on published applications or granted patents via a simplified online form. These Third-Party Observations—supported by evidence and even filed anonymously—go directly to examination teams to flag potential obstacles early. The Interview with Brian Buss: Ken Suzan interviews Brian Buss, a valuation and damages expert who describes his work as “financial detective” work: identifying what intellectual property and other intangible assets are worth and how they translate into measurable economic benefits such as sales, profit, earnings, or cash flow. Buss emphasizes that “IP” should be understood broadly, not only as formal rights (patents, trademarks, copyrights), but also as brands, technology portfolios, internet and social media assets, know-how, and other business intangibles that help generate economic value. A central point is that IP is often a company's most valuable resource but is rarely measured well. Buss cites a “value gap” he observed in middle-market public companies: market capitalization often exceeds the asset values shown on balance sheets, and much of the gap is explained by intangible assets and IP. He argues that valuation helps companies understand ROI on IP spend (prosecution, protection, enforcement) and supports better strategic decision-making. He outlines common scenarios that trigger IP valuation: internal management needs (understanding performance drivers), disputes about resource allocation (e.g., technology vs. marketing), external events (M&A, licensing, partnerships, franchising, divestitures), and pricing strategy (how exclusivity supported by IP should affect product/service pricing). On “how” valuation is performed, Buss summarizes the three standard approaches—cost (replacement/replication cost), market (comparable transactions), and income (present value of future benefits). He adds that strong IP valuation requires integrating three dimensions of analysis: financial factors (performance data and projections), behavioral factors (customer demand drivers, perceptions, brand recall, feature importance), and legal factors (registration/enforcement history and competitive IP landscape). For practical readiness, he advises companies to improve data discipline: maintain solid books and records; develop credible budgets, forecasts, and business plans; document marketing activities; and actively collect/monitor website and social analytics (e.g., traffic sources, engagement). He stresses that these datasets inform valuation even for technology assets like patents, because they reveal whether protected features are actually marketed and valued by customers. A concrete example is domain names, which he frames as “virtual real estate.” In due diligence for a domain sale, he would focus on analytics showing whether the domain itself drives traffic (direct type-ins, branded search terms, bookmarks) versus traffic driven by other marketing efforts. The key question is whether the address is known and used as a pathway to the business. In closing, Buss argues that while gathering the necessary information requires effort, the investment typically pays off through greater awareness of the most valuable assets, better strategic decisions, and stronger support for growth opportunities. He presents IP valuation as a virtuous cycle of information, insight, and improved decision-making—summed up in his recurring theme: knowledge of IP value is “power” to increase business profitability and enterprise value. Here is the full transcript: Ken Suzan: Our guest today on the IP Fridays podcast is Brian Buss. Brian is a managing director with Glass-Rattner Advisory and Capital Group. Brian provides financial analysis, corporate finance, and expert testimony around the world. Ken Suzan: Mr. Buss provides strategic advice for owners of intellectual property portfolios, transactional services such as acquisition due diligence and purchase price allocation, and valuation services for trademarks, patents, copyrights, brand assets, trade secrets, technology assets, and intangibles. Ken Suzan: During his career, Mr. Buss has provided valuation opinions and financial analysis in business disputes and in transactions, and he has been retained as a testifying expert and consulting expert in federal court, state courts, and arbitration proceedings. Ken Suzan: As an expert, Mr. Buss has provided over 100 expert opinions, served as an expert witness at trial and deposition, and has been published in numerous journals and publications. He is also a participant in the International Task Force on Intellectual Property Reporting for Brands. Ken Suzan: Brian holds an MBA from San Diego State University and a bachelor's degree from Claremont McKenna College. Welcome, Brian, to the IP Fridays podcast. Brian Buss: Thank you, Ken, for having me. I appreciate the opportunity. Ken Suzan: Excellent, Brian. Can you tell our listeners a little bit about your professional background and what you do in the world of IP? Brian Buss: Sure. I'm a valuation professional and an economic damages expert. Most of my work involves valuing intellectual property and intangible assets and, in litigation contexts, assessing economic damages—often related to IP disputes. My role is frequently to translate legal or technical issues into financial outcomes. Ken Suzan: When people hear “IP,” they often think patents, trademarks, and copyrights. In your work, how broadly do you define intellectual property and intangible assets? Brian Buss: I define it very broadly. Of course, there are the formal rights—patents, trademarks, copyrights—but there are many other intangible assets that drive value: brand reputation, customer relationships, proprietary know-how, trade secrets, data, software, domain names, social media assets, and the systems and processes a business builds over time. All of those can create economic value, even if they're not always captured well on a balance sheet. Ken Suzan: Why is IP valuation important for companies—especially mid-sized businesses that may not have a large in-house legal or finance team? Brian Buss: Because IP and intangible assets can be a large portion—sometimes the largest portion—of what makes a business valuable, yet they're often not measured or managed with the same discipline as tangible assets. Valuation can help companies understand what is actually driving revenue, profit, and enterprise value. It can also help them justify investment in IP creation, protection, and enforcement, and it can support strategic decisions like licensing, partnerships, acquisitions, or pricing. Ken Suzan: You've talked elsewhere about a “value gap” between what's on the balance sheet and what the market thinks a company is worth. Can you explain that concept? Brian Buss: Sure. If you look at many companies—particularly in the middle market—you'll often see that market capitalization exceeds the asset values recorded on the balance sheet. A significant portion of that difference is attributable to intangible assets and IP that accounting rules don't fully recognize unless there's an acquisition. That “gap” is essentially the market saying, “There is value here beyond tangible assets,” and much of it comes from intangibles. Ken Suzan: What are the most common situations where a company needs an IP valuation? Brian Buss: There are a few big categories. One is transactions—M&A, due diligence, purchase price allocation, and financing. Another is licensing and partnerships—setting royalty rates, structuring deals, or evaluating whether a proposed license makes economic sense. A third is internal management: understanding ROI on R&D, marketing, or IP spend, or resolving internal debates about what is really driving business performance. And of course, litigation—damages, reasonable royalties, lost profits, and other economic remedies tied to IP. Ken Suzan: In practical terms, how do you value IP? What methods do you use? Brian Buss: The valuation profession generally relies on three approaches: the cost approach, the market approach, and the income approach. The cost approach looks at what it would cost to recreate or replace the asset. The market approach looks at comparable transactions—if you can find good comparables. The income approach is often the most relevant for IP: it looks at the present value of future economic benefits attributable to the IP, based on cash flows, risk, and time. Ken Suzan: In addition to the financial methods, what other factors matter? For example, legal strength or market perception? Brian Buss: Exactly. A strong valuation integrates financial, behavioral, and legal analysis. Financial is obvious—historic results, projections, margins, pricing. Behavioral is about demand drivers—what customers value, how they perceive the brand, how features influence purchasing decisions, and what drives loyalty or switching. Legal involves the nature of the IP rights, scope, enforceability, registration and maintenance history, and the competitive landscape. IP exists at the intersection of all three. Ken Suzan: What kind of information should a company have ready if they want to do an IP valuation? Brian Buss: Good books and records are essential—reliable financial statements, product-level revenue and cost data if possible, and credible budgets and forecasts. They should also document marketing activities, product positioning, and the role of IP in commercialization. For digital and brand assets, analytics matter—website traffic sources, conversion data, engagement metrics, and social media statistics. The more you can connect the IP or intangible asset to measurable economic outcomes, the stronger the valuation. Ken Suzan: That's interesting—people might not think that marketing analytics matter for patents. Can you explain how those link up? Brian Buss: Sure. A patent might cover a particular feature or technology, but the key economic question is: does that feature drive demand? If customers value it and it supports pricing power, adoption, or market share, that's important. Marketing materials, customer communications, sales training, and analytics can help show what the company emphasizes and what resonates with customers. It helps tie the legal right to real-world economic value. Ken Suzan: You mentioned domain names earlier. Many people underestimate them. How do you think about domain names as an asset? Brian Buss: I often describe domain names as virtual real estate. The question is whether the domain is a meaningful pathway to the business. In a valuation context, you'd look at the domain's role in generating traffic—direct navigation, branded search, bookmarks, and repeat visits. You'd also look at how much traffic is attributable to the domain itself versus paid marketing. If the domain is known and drives organic traffic and credibility, it can be quite valuable. Ken Suzan: So, if you're doing due diligence on a domain sale, what would you look for? Brian Buss: I'd look closely at analytics: traffic volume over time, sources of traffic, geographic distribution, conversion rates, and the relationship between marketing spend and traffic. If traffic is mostly paid and disappears when marketing stops, that's different than sustained direct navigation. I'd also look at brand alignment, risk factors, and whether there are disputes or competing rights. Ken Suzan: For a mid-sized company listening to this, what are the biggest “misses” you see—things companies do that reduce the value they can capture from IP? Brian Buss: A big one is not collecting and organizing information that demonstrates value. Another is not aligning IP strategy with business strategy—filing patents or trademarks without a clear plan for how they support products, markets, and revenue. Some companies also underinvest in documenting commercialization and customer impact, which becomes important in transactions and disputes. And sometimes they simply don't revisit their portfolios to understand what is still relevant and what is not. Ken Suzan: How should companies think about ROI on IP spend—both the costs of prosecution and the costs of enforcement? Brian Buss: They should start by identifying the economic role of the IP: is it supporting pricing power, is it protecting market share, is it enabling licensing revenue, is it reducing competitive entry? Then they can compare the costs—filing, maintenance, monitoring, enforcement—against the value it protects or creates. Valuation can provide a framework for that, and it can also help prioritize where to spend resources. Ken Suzan: When valuation is used in litigation, what are the typical types of damages analysis you're asked to perform? Brian Buss: Commonly, reasonable royalty analysis, lost profits, unjust enrichment, and sometimes disgorgement depending on the jurisdiction and the claims. The specifics depend on the legal framework, but the core is the same: quantify the economic harm and connect it causally to the alleged infringement or misappropriation, using financial data, market evidence, and assumptions that can be tested. Ken Suzan: Are there misconceptions about valuation that you'd like to correct for our audience? Brian Buss: One misconception is that valuation is purely subjective or that it's just an “opinion.” A good valuation is grounded in data, established methodologies, and transparent assumptions. Another is that intangibles can't be measured. They can be measured—often through the economic benefits they create and through evidence of customer behavior and market dynamics. It takes work, but it's doable. Ken Suzan: If a company wants to prepare for a future transaction—say a sale or a major partnership—what are some practical steps they can take now to make their IP story stronger? Brian Buss: Maintain clean records, develop credible forecasts, and document the link between IP and business results. Make sure registrations and maintenance are up to date. Track how IP supports products and competitive differentiation. Collect evidence of brand strength and customer loyalty. And if possible, structure internal reporting so you can see performance by product line or offering. That helps in due diligence and helps buyers or partners understand what they're paying for. Ken Suzan: Any final thoughts or advice for owners of intellectual property portfolios, transactional professionals, or executives listening to this? Brian Buss: I'd emphasize that the investment in gathering the information needed for evaluation typically pays off. It creates awareness of the most valuable assets, supports better strategic decisions, and makes it easier to pursue growth opportunities. IP valuation is a virtuous cycle of information gathering, analysis, deeper understanding, and then decision-making. Knowledge is power, and knowledge of the value of your IP is the power to increase the profitability and value of your business. IP valuation is a key element of the management toolkit. Ken Suzan: Brian, well said, and thank you so much for taking time today to be on the IP Fridays podcast. Brian Buss: Thank you, Ken. I really appreciate the opportunity.

It's the Friday after Christmas and time for Ep. 50 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill's “Opening Shot” takes on the how much work needs to be done in the promotional products industry prior to the holidays to enjoy time off DURING the holidays. After that little preamble, Bill is joined by author, teacher, and speaker extraordinaire, David Rendall. They have a great conversation about making your weaknesses your strengths, how best to stand out, the way branded merchandise can help companies differentiate, and they even talk about their biggest speaking fails – and you really don't want to miss that! BIG thanks to our pals over at Seven Sourcing for sponsoring this rose-gold level broadcast. When you're ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

Welcome to another insightful episode of "The Brand Called You"! In this episode, Ashutosh Garg sits down with George Essex, Senior Vice President at Branded, a dynamic brand creation and implementation agency expanding from the UK to the US.George Essex shares his inspiring journey of launching Branded's US headquarters from scratch, the cultural adjustments he encountered, and the pivotal role of trust and relationship-building in business. Dive deep into the power of personalized persistence, the value of authenticity in branding, the evolving landscape shaped by AI, and how to foster a winning workplace culture.If you're an entrepreneur, marketer, or anyone passionate about branding, this conversation is packed with leadership lessons, personal stories, and practical advice for growing a brand in today's fast-paced world.

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites  Prime Guidance  Shopify WooCommerceAmazon Attribution Program  Amazon Posts  Helium 10Nozzle AI  Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46  Thank you. Josh. Thanks for having me.Josh 00:00:48  One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28  Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39  Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26  You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32  It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...

Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

In de FC Afkicken Daily van woensdag 24 december bespreken Lars van Velsum, Mart ten Have en Bart Obbink het laatste voetbalnieuws! Op de laatste dag voor kerst bespreken we de contractverlenging van Marcel Brands bij PSV, het laatste nieuws rondom Joey Veerman en Fenerbahçe en de wereldpot van ex-PSV’er Walter Benítez tegen Arsenal.Verder gaat het over het beëindigen van de sponsordeal tussen Fortuna Sittard en syNeo, bespreken we de laatste transferperikelen en hebben we het over de Afrika Cup.Namens ons: Veel luisterplezier en een fijne kerst! (00:00) Intro(02:38) Brands verlengt contract bij PSV(20:53) Arsenal – Crystal Palace(27:43) Mark Ruijl op glad ijs(31:40) Fortuna Sittard beëindigt sponsordeal met syNeo(34:25) Rondje transfers(43:02) Afrika Cup(46:10) Van Reeuwijk stopt, Miura gaat door In de podcast verwijzen Lars, Bart en Mart naar: De Pantelic Podcast Kerstshow: https://open.spotify.com/episode/0NguuVzT4ZGHzoPdrEH4ql?si=6c79dc6a28d748f4 Afcon Daily van Koolcast: https://youtu.be/qKgJVG5lhvE?si=BB7wW5hyth2ROIa0 Once In A Lifetime Argentina van COPA90: https://youtu.be/unnUFi94bfc?si=Csg1_T75S_5LLM7L De Pantelic Podcast in de Johan Cruijff ArenA:Tickets voor het live-event van de Pantelic Podcast op 11 januari vind je hier: https://shop.weeztix.com/bba680b2-9e5a-4675-b3dc-2e083ce13574 Deze aflevering is gemaakt in samenwerking met PassaVoetbal. Op PassaVoetbal vind je alles wat je nodig hebt voor jouw voetbalambities: met de Shoefinder vind je jouw perfecte voetbalschoenen, bestel je shirts met officiële spelersbedrukking en daarnaast heeft PassaVoetbal het beste assortiment, topservice en al je favoriete merken. We praten over iconische rugnummers, de eerste WK-shirts én hoe je de perfecte voetbalschoen vindt.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we're joined by Vasanta Pundarika, CEO of Lotuspring, a renowned healthcare investment banker, and trusted advisor to industry leaders who are working to bridge the gap between clinical conviction and sustainable scale—especially in women's and behavioral health. Hosted by Sara Payne, this powerful conversation dives deep into why so many healthcare brands are missing a pivotal movement in women's health, what it takes to truly earn women's trust, and how marketing, operations, and clinical teams can come together to create meaningful experiences that serve women holistically.Women's health is having a moment—but as Vasanta shares, it's more accurately a movement, driven by years of systemic gaps and a growing recognition that the status quo isn't enough. Despite the buzz, many organizations talk about leading in women's health without making necessary investments or creating real, differentiated experiences for female patients. A veteran in both finance and healthcare, Vasanta unpacks what ‘good' truly looks like when brands commit to women's health. From aligning marketing strategy with clinical substance, to collaborating across the C-suite, to acknowledging and addressing patient experience pain points—today's episode lays out a clear, actionable path for healthcare leaders and marketers ready to close the gap and build genuine, lasting trust with women.The discussion explores real-world pitfalls like “pink washing,” the underestimation of women's health complexity, and siloed planning between departments. Vasanta Pundarika also highlights industry standouts and the need for both niche and broad-based organizations to step up. Specific case studies in behavioral health, perimenopause, and cardiac care underscore the urgency of creating inclusive solutions, not just for women but for the health of families and communities at large.Thank you for listening to the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Key Takeaways:1. Move Beyond “Pink Washing”:Simply rebranding existing services or adding “women's health” messaging is not enough. Vasanta cautions against the pitfall of making things “pink” instead of developing real, differentiated clinical protocols and care pathways that address women's unique healthcare needs. Authenticity and substance, not symbolic gestures, win trust.2. Patient Experience Is the Product:Women's trust is built—or broken—in the details of the patient journey. Friction, complexity, or mismatched promises quickly erode brand loyalty. Brands that reduce barriers, provide holistic navigation, and deliver truly seamless experiences demonstrate that they “see” and value their female patients.3. Alignment Across Marketing, Clinical, and Operations Is Essential:Growth in women's health—and sustainable, trusted brands—requires collaborative strategy development. Vasanta recommends convening marketing, clinical, operations, and strategy leaders together to ensure what's being marketed is real, deliverable, and meaningfully distinct for women.4. Word of Mouth and Community Influence Are Powerful Drivers:The “voice of the customer”—listening to real women, collecting feedback, and amplifying their positive experiences—matters immensely in healthcare. Pilots, testimonials, and sharing what works for women allows brands to build authentic, organic trust and a broader community impact.5. Don't Underestimate the Scope of Women's Health Needs:Women's health extends far beyond OBGYN care. Behavioral health, heart health, and other specialties have unique female presentations and logistical barriers. Leaders must invest...

Dive into the fascinating world of design and branding with Ashutosh Garg as he hosts Ashwini Deshpande, Co-founder and Director of Elephant, one of India's top-ranked independent design consultancies! In this insightful episode, Ashwini Deshpande shares her inspiring journey—from being exposed to art, poetry, and unconventional careers as a child, to shaping the branding landscape in India and beyond. Discover the stories behind iconic branding decisions, the transformational impact of design, and how Indian creativity is making waves globally.Gain wisdom on:Overcoming early challenges as a designer in IndiaThe philosophy behind Elephant and the power of collaborationWhat truly makes a brand iconic vs. just goodCommon misconceptions marketers have about designThe fusion of technology and strategy in modern brandingGender dynamics in the creative industryReal-world examples of design driving business success

What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior. We also talk about fitness, discipline, GLP-1 medications, and why building a business often forces you to build yourself at the same time. Emily Hickey is the co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms. She also advises companies like Goop and Weight Watchers, helping leadership teams think clearly about growth, positioning, and longevity. What We Discuss: (00:00) Why Most Brands Stall Even With Great Marketing (07:18) What It Actually Means To Be A Top Meta Agency (14:42) Why Product Strategy Matters More Than Ads (22:05) The Biggest Mistake Early Brands Make Online (30:11) How Influencer Marketing Really Drives Sales (38:47) Why Winners Win And How To Spot Them Early (47:26) How Fitness Builds Confidence Beyond The Gym (56:02) The Real Link Between Personal Growth And Business Success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Emily Hickey: Website: www.chiefdetective.com Instagram: @emilyhickey_official YouTube: Emily Hickey: Growth Series

In this episode of the She Believed She Could™ podcast, host Alison Walsh sits down for a powerful conversation on what it really takes to turn podcasting and content creation into a revenue-generating, authority-building brand asset.Together, they unpack how strategic podcasting goes far beyond a hobby—becoming a catalyst for credibility, monetization, speaking opportunities, community building, and long-term brand growth. From real client success stories to behind-the-scenes insights on content strategy, production, and monetization, this episode is a must-listen for women entrepreneurs, creators, and experts who know they're meant to take up more space.If you've ever felt overwhelmed by content creation, unsure how to monetize your voice, or isolated as a creator, this conversation will help you see what's possible when you stop gatekeeping your expertise and start leading with intention.

Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big Soda. In the conversation, the Ellsworths trace Poppi's evolution from a scrappy gut-health drink into a modern soda brand built for culture, not compromise. They discuss launching amid the chaos of COVID, betting early on TikTok, and choosing bold cans and great taste over "health-halo" minimalism. The entrepreneurs also share a rare, candid take on founder ego — why they handed the CEO reins to an experienced operator, how they professionalized early, and what it really takes to scale from zero to thousands of doors without losing the magic. Listen closely and you'll hear the blueprint for the PepsiCo deal years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and isn't afraid to call itself soda again. Show notes: 0:25: Interview: Allison & Stephen Ellsworth, Co-Founders, Poppi – The Ellsworths reflect on Poppi's seven-year journey, from its origins as Mother Beverage to its reinvention as a colorful, prebiotic soda positioned to challenge legacy soda brands. They discuss relocating from Dallas to Austin to tap into a stronger entrepreneurial ecosystem, balancing hypergrowth with family life, and navigating the operational challenges of scaling during the pandemic. The founders also explain their emphasis on professionalizing the business, including their decision to bring in seasoned operator Chris Hall as CEO and redefine their own roles, prioritizing long-term scale over founder ego while maintaining creative control and brand vision. The interview also highlights Poppi's digital-first growth engine, particularly its early and unconventional embrace of TikTok, which helped the brand build massive organic reach, cultural relevance, a deeply engaged community and fueled explosive trial across Amazon and DTC before accelerating Poppi's expansion into retail. Consumer insights reinforced the brand's direction: taste was the number-one driver of trial and repeat, enabling Poppi to confidently reclaim the word "soda" and position itself as fun, nostalgic, and culturally current – while quietly delivering functional benefits like prebiotics and low sugar. Brands in this episode:  Poppi, vitaminwater, Bai, BodyArmor

Amidst changing consumer preferences and shifting trade dynamics, investment director Natalya Zeman and equity investment analyst Frank Beaudry discuss the dynamics of the European luxury goods sector and what sets its most prestigious brands apart. Topics include: What defines an apex luxury brand and their financial traits The influence of global consumer trends, with a focus on China the US and high-net-worth individuals How creative innovation, brand storytelling and the 'fabulousness budget' drive long-term growth #CapGroupGlobal This content is intended to highlight issues and be of a general nature. It should not be considered advice, an endorsement or a recommendation. Products mentioned are not an offer of the product and may not be available for sale or purchase in all countries. All investments have risk, and you may lose money. Past results are not a guarantee of future results. Statements attributed to an individual represent  the opinions of that individual as of the date published and do not necessarily reflect the opinions of Capital Group or its affiliates. For our latest insights, practice management ideas and more, subscribe to Capital Ideas at getcapitalideas.com. If you're based outside of the U.S., visit capitalgroup.com for Capital Group insights. Watch our latest podcast, Conversations with Mike Gitlin, on YouTube: https://bit.ly/CG-Gitlin-playlist This content is published by Capital Client Group, Inc., and copyrighted to Capital Group and affiliates, 2025, all rights reserved.  For more information, including our detailed disclosures, visit www.capitalgroup.com/global-disclosures. U.K. investors can view a glossary of technical terms here: https://bit.ly/49rdcFq To stay informed, follow us LinkedIn: https://bit.ly/42uSYbm YouTube: https://bit.ly/4bahmD0 Follow Mike Gitlin: https://www.linkedin.com/in/mikegitlin/ About Capital Group Capital Group was established in 1931 in Los Angeles, California, with the mission to improve people's lives through successful investing. With our clients at the core of everything we do, we offer carefully researched products and services to help them achieve their financial goals. Learn more: capitalgroup.com Join us: capitalgroup.com/about-us/careers.html Copyright ©2025 Capital Group

Graphic Designers didn't struggle in 2025 because of one tool, one trend, or one bad client. They struggled because everything crashed together at once.AI accelerated expectations. Tools skipped fundamentals. Brands made public mistakes. Speed replaced thinking. And for the first time, the industry stopped hiding who actually understands design and who doesn't.This episode is not a prediction. It's a year in review.This week on The Angry Designer Podcast, we break down The Big Design Crash of 2025 and what it revealed about graphic design, the design industry, and designers themselves. Not from headlines. From a full year of real conversations, real mistakes, and real patterns we could no longer ignore.This is about what got called out, what still works, and why designers who understand strategy are positioned to win while others continue chasing shortcuts.In this episode, you'll discover:- Why AI didn't replace graphic designers but exposed weak fundamentals and lazy processes- How speed-first design culture lowered standards and why that shift is now permanent- What brand failures, tool overload, and mindset gaps revealed about the future of graphic design careersIf you want to understand where graphic design actually stands after 2025, why fundamentals matter more than ever, and how designers can move forward without becoming replaceable, this episode connects the dots clearly.No panic. No BS. Just the truth about what this year revealed and why it matters now.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

This hour Henry asks which Minnesotans are most synonymous with certain companies or brands, Lake says he was right but yet so wrong about the College Football Playoffs, plus we have Bite of the Night and Headlines.

Guest: Peter DemosOrganization: Demos' Brands and Demos Family KitchenPosition: President & CEOBook: Bold Not Belligerent: A Christian's Response in a Fallen WorldArticle at The Stream: "Why We Should Cancel the Ugly Christmas Sweater"Podcast: Uncommon Sense in Current TimesWebsite: peterdemos.org

Guest: Peter DemosOrganization: Demos' Brands and Demos Family KitchenPosition: President & CEOBook: Bold Not Belligerent: A Christian's Response in a Fallen WorldArticle at The Stream: "Why We Should Cancel the Ugly Christmas Sweater"Podcast: Uncommon Sense in Current TimesWebsite: peterdemos.org

After becoming established in the Southeast Asian market, Chinese new-style tea brands are now turning to dig gold in the United States, looking for new opportunities.在东南亚市场站稳脚跟后，中国新式茶饮品牌正将目光投向美国市场，寻求新的发展机遇。Mixue Group opened its firstbrick-and-mortar store in the US on Saturday, marking its entry into the North American market. The store was opened in Hollywood, directly opposite the iconic TCL Chinese Theatre on the Hollywood Walk of Fame in Los Angeles, California.蜜雪集团于周六在美国开设首家实体门店，标志着其正式进军北美市场。该门店落户好莱坞，正对加利福尼亚州洛杉矶好莱坞星光大道上的标志性建筑TCL中国剧院。New-style tea refers to freshly prepared, healthier versions of milk tea and fruit tea.新式茶饮指的是现制现卖、更健康的奶茶和果茶。The opening of new-style tea brand stores in the US has been gaining momentum this year.今年，新式茶饮品牌在美国开设门店的势头日益强劲。On Aug 1, Heytea opened a store in Cupertino in northern California. So far, Heytea, the first Chinese new-style tea brand to explore the US market, operates 35 stores in the US, according to research institute Hongcan. This makes it the brand with the most US stores among Chinese new-style tea brands. One year ago, it had just two stores in the US, which demonstrates its rapid expansion.8月1日，喜茶在北加州库比蒂诺市开设新店。据红磡咨询数据显示，作为首个进军美国市场的中国新式茶饮品牌，喜茶目前在美国运营着35家门店，成为中国新式茶饮品牌在美国门店数量最多的品牌。一年前，喜茶在美国仅有两家门店，其扩张速度之快可见一斑。Meanwhile, Molly Tea has opened five stores in the US, while Chagee, as China's first new-style tea brand to be listed in the US, opened an outlet in the Westfield Century City mall in Los Angeles. Less than three months later, another outlet was opened in the metropolitan Los Angeles area.与此同时，茉莉奶白已在美国开设五家门店，而作为中国首个登陆美国的新式茶饮品牌，霸王茶姬在洛杉矶西田世纪城购物中心开设了首家门店。不到三个月后，该品牌又在洛杉矶大都会区开设了第二家门店。In July, Lelecha opened stores in New York and Los Angeles, continuing its business model of selling both tea and baked goods.七月，乐乐茶在纽约和洛杉矶开设门店，延续其茶饮与烘焙食品并售的经营模式。The market is responding positively.市场反应积极。For example, Heytea's outlet in Times Square in New York, which was opened at the beginning of this year, sold more than 3,500 cups of tea on the first day, and its average daily sales volume exceeded 2,000 cups, according to company data.例如，根据喜茶公司数据，今年初在纽约时代广场开业的喜茶门店开业首日就售出超过3500杯茶饮，其日均销量超过2000杯。Molly Tea's outlets are also breaking records. According to the company, the sales revenue of its outlet in New York in October 2024 surpassed $570,000, a record for Chinese new-style tea brands. The gross merchandise value of its first outlet in Los Angeles surpassed 4.19 million yuan ($595,000) in its first month, setting an overseas store record for the company.茉莉奶白的门店业绩同样屡创新高。据该公司透露，其纽约门店2024年10月销售额突破57万美元，创下中国新式茶饮品牌纪录。其首家洛杉矶门店开业首月商品交易总额突破419万元人民币（约合59.5万美元），刷新了该品牌海外门店业绩纪录。Chagee and Auntea Jenny have also proved popular in the US. On the day that Chagee opened its store in the US, it sold over 5,000 cups of tea. From May 16-18, Auntea Jenny's first store in the US, located in the Flushing neighborhood of the New York City borough of Queens, recorded 3,024 orders and achieved gross merchandise value of $65,000.霸王茶姬与沪上阿姨在美国同样广受欢迎。霸王茶姬在美国开业首日售出逾5000杯茶饮。5月16日至18日，位于纽约皇后区法拉盛社区的沪上阿姨首家美国门店共计完成3024笔订单，商品总价值达6.5万美元。Facing an increasing number of Chinese new-style tea brands in the US, Jason Smith, a US netizen, said on social media platform X that he hoped American companies "are ready for some real competition".面对美国市场上日益增多的中国新式茶饮品牌，美国网友杰森·史密斯（Jason Smith）在社交平台X上发文称，希望美国企业“做好迎接真正竞争的准备”。Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, said, "With the Southeast Asian market tending to be saturated, the US, with its large consumption power base, high per customer transaction rate and demand for consumption upgrade, has become a new hot spot for Chinese new-style tea brands."北京社会科学院副研究员王鹏表示：“随着东南亚市场趋于饱和，美国凭借其庞大的消费群体、高人均消费额以及消费升级需求，已成为中国新式茶饮品牌的新热点。”Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said: "New-style tea brands opening stores in the US is an inevitable trend, as they compete fiercely in (China's) domestic market and look forincremental markets. Each brand adopts a differentiated positioning layout to adapt to the market, avoidinghomogeneous competition.福建华策品牌定位咨询创始人詹军豪表示：“新式茶饮品牌进军美国市场是必然趋势，因其在（中国）国内市场竞争激烈，需寻求增量市场。各品牌采取差异化定位布局适应市场，避免同质化竞争。”"The new-style tea market in the US is growing rapidly, and there is no dominant brand, offering a window of opportunity for Chinese brands to seize market share," Zhan said, adding that the market potential will likely attract more brands.詹军豪表示：“美国新式茶饮市场正快速扩张，目前尚未出现主导品牌，这为中国品牌抢占市场份额提供了机遇窗口。”并补充道，该市场潜力或将吸引更多品牌入局。Zhan noted that as promising as the market is, Chinese brands still face challenges when opening stores in the US. For example, high costs of staffing and rent squeeze profits, and there are cultural differences.詹军豪指出，尽管市场前景广阔，中国品牌在美国开设门店仍面临诸多挑战。例如，高昂的人力成本和租金挤压利润空间，同时还存在文化差异。Wang, the researcher, said that the brands need to adopt a long-term strategy, building core competitiveness through precise positioning, deep localization and supply chain resilience.研究员王鹏表示，品牌需要采取长期战略，通过精准定位、深度本土化及供应链韧性来构建核心竞争力。brick-and-mortar storeadj./ˌbrɪk.ənˈmɔːr.tɚ/实体门店incremental marketadj./ˌɪŋ.krəˈmen.t̬əl/增量市场homogeneousadj./ˌhoʊ.moʊˈdʒiː.ni.əs/同质化

Personal care brands are increasing consumer engagement by maintaining consistent visibility across multiple touchpoints, including streaming entertainment and digital advertising. Over 77 percent of U.S. consumers think about shopping several times a week and interact with brands an average of 11 times before making a purchase, with most decisions planned in advance and driven by routine. More than 40 percent of shoppers recall ads before buying, and over half discover new brands while streaming entertainment. Amazon Ads connects brands to consumers through platforms like Prime Video, Netflix, Roku, and Spotify, using interactive ad formats and AI-driven marketing tools to optimize performance and support early engagement, brand nurturing, and long-term brand equity.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong.Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotten media pickups and national coverage. In this episode, she shares the exact formula she uses to make press releases concise, compelling, and impossible to ignore, even if you're competing in a saturated market.The 3 Things All Winning Press Releases Have in Common1. They're Specific Around One Time-Sensitive Event

What happens when AI becomes your most influential referrer?As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner PerkinsConnect with James CadwalladerX: https://x.com/thejamescad?lang=enLinkedIn: https://www.linkedin.com/in/jsca/​Connect with Ilya FushmanX: https://x.com/ilyafLinkedIn: https://www.linkedin.com/in/ilyafushman/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

The brands that will thrive in the next era of commerce understand that context drives everything, from platform choice to storytelling and trust formation. As a result, success hinges on a brand's ability to serve customers across multiple contexts rather than controlling single experiences.For the season finale, Commerce CEO Travis Hess joins Phillip and Lindsay to explore what it means when "the customer is the channel." The conversation tackles designing for AI agents alongside humans, reaching customers across surfaces independent of purchase location, and balancing data-driven marketing with authentic storytelling. Travis shares why brands must embrace agentic commerce now, and the mindset shifts required for 2026, synthesizing the season's insights into actionable guidance.The Customer is the ChannelKEY TAKEAWAYSOmnimodal commerce shifts focus from channels to surfaces where customers engage across contexts.Design for agents, not just humans. Agentic intermediaries will shape future commerce experiences."The customer is the channel" requires reaching consumers wherever they want to engage.Balance data-driven performance marketing with authentic human storytelling to preserve brand equity.[00:37:35] "Brands need to go where their customers want to engage them across different surfaces—whether they're buying through that channel or it's influencing purchase through a different channel you may or may not own."[00:39:15] "Brands need to design for agents, not just humans and agent intermediaries. They're the ones who are going to show up and ultimately win. It's not like the old days, where we just assumed humans were coming to our channels."ibution and surface and signal more than probably the traditional commerce side."[00:33:55] "There's nothing more important than the brand, than the narrative, than the story, than the equity that is there. That is the power. I very much see that being controlled still by humans and maybe informed by AI."Associated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal reflection on growing up around his grandfather's funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years. At the heart of the episode is a simple truth. Great storytelling is not about performance or persuasion. It's about service, empathy, and meaning. Through one powerful story from the Great Depression and a set of foundational content marketing principles, Joe reminds us why helping first and communicating well still matter more than ever. This is a no-video episode, shared intentionally as a reminder of how far the podcast has come and what has remained constant. What You'll Learn in This Episode Why helping others is the foundation of meaningful business How a single story can communicate values better than any strategy deck What great storytelling actually does for trust and connection Why usefulness always beats interruption in marketing The core Content Inc. beliefs that still hold true more than a decade later Key Takeaways Helping people is not separate from business. It is the business. Storytelling works best when it is grounded in empathy and service. Content is more important than the offer. Trust is built over time through consistency, usefulness, and direct communication. Brands can be copied. The way you communicate cannot. Content Inc. Principles Mentioned The content is more important than the offer Customer relationships do not end with the transaction Being the content is more important than surrounding the content Focus on what the customer wants, not just what you have to sell Build your content on owned platforms, not rented land Culture comes before strategy Customers want inspiration, not sales messages About This Episode This episode originally aired on December 16, 2014. It is being reshared to mark the anniversary of Joe's grandfather's passing and to close out the year with a reminder of why Content Inc. exists in the first place. There will be no new episode next week. Content Inc. returns with all-new episodes on the first Monday of 2026. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/

On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, the enduring importance of in-person experiences in a digital world, and how human connection continues to drive enthusiasm for mechanical timepieces. The discussion moves into the realities of running an independent watch brand, from the unexpected “show business” demands placed on founders to the challenges of building a company without becoming its sole personality. Benoît explains Ressence's core philosophy of applying industrial design thinking to fine watchmaking, detailing how starting from the user experience rather than the movement has led to radical ideas such as oil-filled dials, crown-less cases, and the groundbreaking e-Crown system. Ariel and Benoît explore why most consumers buy watches for the brand rather than the products themselves, how independent brands operate at the edge of the industry's ecosystem, and why disruption often comes from designers and engineers willing to challenge century-old norms. Listen in on their conversation as the two look at the fragile industrial supply chain behind high-end watchmaking, the cost and complexity of true innovation, and why Ressence's future-focused approach continues to resonate with a global community of curious, forward-thinking collectors.Stay updated with Benoît and Ressence Watches:- https://ressencewatches.com/ - https://www.instagram.com/ressence_watches/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

In this bonus episode of Hybrid Office Hours, the Hybrid team breaks down the most common marketing blind spots they see across the cannabis industry, from dispensaries to B2B and ancillary brands. Drawing on years of firsthand experience, this conversation outlines why many cannabis marketing strategies fail to deliver results and what brands should rethink if they want to compete, grow, and win market share. The discussion is practical, candid, and grounded in real examples from legal cannabis markets. Rather than chasing trends or vanity metrics, the episode challenges brands to focus on fundamentals like audience clarity, value differentiation, realistic expectations, and long term visibility. Below are the ten cannabis marketing blind spots covered in the episode and why each one matters. 1. Believing Your Audience Is Everyone One of the most persistent mistakes cannabis brands make is assuming their product is for everyone. While many people can consume cannabis, that does not mean everyone will. Trying to appeal to a broad audience dilutes messaging and weakens brand identity. The team emphasizes the importance of niching down and focusing on the people most likely to say yes. Brands that go deep with a specific audience conserve marketing budgets, create stronger emotional connections, and become more relevant within a defined lifestyle. 2. Relying on Educational Content to Drive Sales Educational cannabis content has value, but it rarely leads directly to transactions. Topics like terpenes, cannabinoids, and the entourage effect attract informational search traffic, not buyers ready to purchase. The episode explains that educational searches are typically global and dominated by publishers and media brands, not dispensaries or product companies. While education can support sales conversations or B2B marketing, it should not be treated as a primary revenue driver for consumer brands. 3. Failing to Clearly Define a Unique Value Proposition If a brand looks and sounds like its competitors, consumers have no reason to choose it. Every purchase decision is based on perceived value, not just price. The team stresses that brands must clearly communicate what makes them different and why that difference matters to customers. A unique value proposition only works if the market actually cares about it, which requires research, testing, and validation. 4. Assuming Consumers Will Adopt What You Want to Sell Many brands build products or features based on internal assumptions rather than market demand. This often leads to wasted time, money, and energy. The conversation highlights the importance of minimum viable products, market research, and competitive analysis. Great ideas are only valuable if customers actually want them and are willing to pay for them. 5. Underestimating the Impact of Packaging and Design Packaging is often the first and sometimes only interaction a consumer has with a cannabis brand. Strong design builds trust, signals quality, and drives trial. Examples like Wild and 1906 illustrate how distinctive packaging can influence purchasing decisions, even when consumers cannot remember the brand name. The team also notes that while compliance rules may limit creativity, all competitors face the same constraints. 6. Treating Cannabis as a Commodity Instead of a Lifestyle Successful brands align themselves with a lifestyle, values, and identity rather than just a product category. People use brands to signal who they are and what they believe in. The episode reinforces that lifestyle branding is a natural extension of niching down and is especially effective in competitive markets where products are otherwise similar. 7. Ignoring PR as a Core Marketing Channel Public relations is positioned as a visibility engine that fuels both traditional and AI driven search. Mentions from trusted publications and industry sources carry more weight than self promotion. The team advises brands to budget for PR early, coordinate announcements carefully, and avoid missing opportunities by sharing news before involving PR professionals. 8. Expecting Immediate Results and Overnight Wins Marketing is a process, not an event. Brands often approach marketing reactively, expecting it to solve urgent business problems. The episode makes clear that trust, awareness, and demand are built over time. Even paid advertising requires repetition and consistency, while organic strategies like SEO and brand building need patience and long term commitment. 9. Misjudging Market Size and Growth Potential Understanding total addressable market is critical in cannabis due to geographic and regulatory limits. Not every category is large enough to support aggressive growth targets. The team shares examples where brands set unrealistic revenue goals without accounting for category size, competition, or consumer demand, leading to frustration and financial strain. 10. Overvaluing Social Media as a Sales Channel A strong social presence does not automatically translate into revenue. Followers, likes, and engagement are not the same as customers. Social media is positioned as a tool for attention, credibility, and brand presence rather than direct ROI. The team encourages brands to set realistic expectations, prioritize relatability over rigid brand rules, and give social media managers the autonomy to create engaging content. Final Takeaway These ten blind spots are common across the cannabis industry, which means brands that address them gain an immediate strategic advantage. By focusing on clarity, differentiation, patience, and visibility, cannabis companies can move ahead of competitors who remain stuck in outdated assumptions.

Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs to monetizing Venmo's social feed and enabling agentic commerce with trusted payments, this conversation explores why PayPal sits at the center of advertising, AI, and the future of buying online. Takeaways PayPal's transaction graph spans 30 million merchants and 400 million consumers, giving it a horizontal view that powers audience targeting, market share insights, and closed-loop measurement. The new SMB Ads Manager unifies demand and supply so smaller merchants can both buy previously unreachable audiences and monetize their own site traffic. Venmo's social feed and Gen Z heavy user base create high demand, upper funnel ad inventory tied to real spending behavior and cultural signals like emoji usage. Honey contributes large-scale intent and catalog visibility, letting PayPal connect discovery to checkout and measure impact even for off-site channels like CTV. In agentic commerce, PayPal aims to be the trust and payments layer that reduces friction while humans still make emotional final decisions. Chapters 00:00 PayPal Today: Scale, Brands, and the Transaction Graph 01:09 Retail Media Fragmentation and the SMB Challenge 01:53 PayPal Ads: On-Site, Off-Site, and Storefront Ads 03:57 Ads Manager: Unifying Demand and Monetizing SMB Eyeballs 06:37 Open Commerce: Relevance and Brand Safety at Scale 08:24 Venmo Ads: Social, Gen Z, and Upper-Funnel Moments 10:36 Honey: Intent Signals, Catalog Data, and Targeting 12:15 Closed-Loop Measurement and CTV Attribution 16:14 Agentic Commerce: Trust, Payments, and In-Flow Checkout 24:04 Five-Year Outlook: What Changes and What Doesn't Learn more about your ad choices. Visit megaphone.fm/adchoices

Every year, Sprudge runs their famous Sprudge Awards. It's their way of honoring the best in the coffee industry in categories including roasters, cafes, producers, creatives, and more. We go through all the nominations and share who we think should win every category.Pick up our coffee here: https://mirrorcoffeeroasters.com/Find us on Instagram: https://www.instagram.com/mirrorcoffeeroasters/Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA

Nationally-eminent historian H.W. Brands discusses his book, Andrew Jackson: His Like and Times, a timely topic since Jackson is one of president Trump's favorites. Brands discusses Jackson's upbringing that shaped his values as president, the "Corrupt Bargain" and the longest campaign for the presidency in 1828, Jackson's appeal to voters, his role in what Brands calls the beginning of American democracy and its first true test, and the similarities and differences between Jackson and Trump.

Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and "noise-canceling" tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage? Show notes: 0:25: 'Base Mentality. BBL Winners. Regen For All. Bark-Tinis. Adult Capri Sun. Hippies & Santa.--  Melissa offers a 411 on Nombase, BevNET's integrated platform that combines data tools, a partner directory, educational resources, and a weekly podcast. The hosts reflect on Brewbound Live, praising the event's thoughtfully curated content, attendee engagement and upbeat atmosphere. They also highlight a memorable Pitch Slam moment that spurred an emotional, celebratory scene. The conversation then shifts to regenerative agriculture and the USDA's newly announced $700 million pilot program aimed at expanding the farming approach. They turn their attention to numerous products sampled at BevNET Live and new ones sent to the office including a zero-proof Peppermint "Bark-Tini," dates coated in a candy shell, two THC drink brands (no, one of them is not named after a JLo flop) and vodka-based pouch cocktails. Melissa spotlights a brand of functional athletic recovery products and Ray rounds out the episode with one of the most unusual beverage brands launched in the past decade. Brands in this episode: Ikasu Brewing, Recess, Lil Bucks, Smood Sweets, Gigli, Hippie Water, Vivy, Capri Sun, Summer Club, Skinergy, KA-EX, Santa

This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now "desperately seeking storytellers." The irony is not lost on Joe and Robert. Storytelling in business is nothing new. Brands have been building audiences, publishing content, and creating narratives for decades. So is this really a new trend, or is the Wall Street Journal simply waking up to what marketers and creators have known all along? They explore why the term "storyteller" is suddenly everywhere on LinkedIn, what companies really mean when they use it, and whether this shift represents real change or just a shiny new label for old work. Next, the conversation turns to another WSJ piece highlighting the growing anxiety among white-collar workers. Layoffs, AI fears, fewer job openings, and slower hiring cycles are reshaping how knowledge workers feel about stability and career growth. Joe and Robert break down the data and argue that the real risk is not losing a job, but tying your identity to a single role or employer. Flexibility, curiosity, and the ability to adapt are becoming the most valuable skills in the modern economy. In news, the co-founder of DraftKings launches a creator-led systems company designed to capitalize on the window of opportunity before AI-generated content floods the market. Joe and Robert discuss why productizing creators and building owned systems may be the smartest move right now in the creator economy. Winners, Losers, Rants, and Raves Marketing Loser: In-N-Out, for taking "Order 67" off the menu rotation and confusing loyal fans everywhere. Joe's Winner: Tom Scott, for building a smart, thoughtful web presence that directly addresses AI scrapers and the future of content ownership. Joe's Rant: The growing push to integrate prediction markets into the mainstream financial system and why this could have serious unintended consequences. Robert's Rave: A tradition unlike any other. Robert closes the show with his annual holiday poem. As always, Joe and Robert bring perspective, skepticism, and a little holiday spirit to wrap up the year. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Phillip and Brian forecast the year ahead, from Walmart becoming America's healthcare provider to prediction markets reshaping news, autonomous vehicles hitting critical mass, and the consumerization of everything. 2026 brings economic correction, political realignment, and consumers seizing control from institutions.Our Vision:Walmart will emerge as America's front-line health system through accessibility and affordabilityPredicted losers in 2026: Target, Family Dollar, and middle-class brick-and-mortar retailersSelf-sovereign health brands will win as consumers self-diagnose and optimizePrediction markets will replace traditional polls as the new pulse of public sentimentAutonomous vehicles will reach an inflection point with infrastructure support comingOpenAI will lose enterprise ground to Anthropic and Gemini as trust erodesEconomic correction will trigger a political anti-AI platform for midtermsCraft and analog work will become a cultural rebellion against synthetic content saturationKey Quotes:"2026 is the year that consumers and companies are shifting from relying on institutions to relying on themselves." – Phillip [00:06:21]"John Furner was the head of Sam's Club. You know who Sam's Club had to compete with? Costco. This is the guy who had to build a business that was up against the best business in the world and was successful at it." – Brian [00:12:26]"Walmart is that front door for most Americans because you can diagnose your own health issues...It's going to be the point of most convenience for you. It's also gonna be the place that's most affordable." – Phillip [00:16:22]"The consumerization of health care is the trend of the year." – Brian [00:16:52]"Brands dependent on borrowed authority—any brand whose legitimacy depends on that credentialed expert or an editor or celebrity or institutional validation rather than measurable outcomes will suffer." – Phillip [00:37:38]"We have become the United Pottersvilles of America. The idea that communities are at the center of things is the fairy tale." – Brian [00:53:16]Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explores why guest experience is one of the most powerful marketing tools available, how storytelling influences customers, employees, and even lenders, and why scrappy, generous marketing often outperforms big-budget campaigns.From navigating PR crises to designing small moments that create outsized word-of-mouth, this episode is packed with practical insights for marketers, founders, and brand leaders looking to build trust, loyalty, and long-term growth.

In this special edition of Sisternomics, I'm sharing a few of my favorite Black woman–owned brands a la "Oprah's Favorite Things" style. These are products I love and founders I know personally: women building thoughtful, high-quality brands with integrity and heart. From beauty and wellness to food and eyewear, this episode is all about intentional spending and supporting Black women who are doing incredible work. Links to all featured brands are in the show notes. Tap the links below to explore and shop! Featured Brands & Websites Bixa Beauty  Beautiful, plant-based lipstick inspired by the Bixa Orellana plant, bold color with a matte finish. https://www.bixabeauty.com/ Talk Toothpaste by TrnscndWellness A fluoride-free, clean toothpaste created for fresh breath, whitening, and long-term oral health. https://talktoothpaste.com/ Vine & Olive Atlanta's only black woman-owned premium olive oil and balsamic vinegar boutique. Elevating food and flavor with over 40 options. https://vineandolives.com/ ProBlk Health Supplements made with Black men and women in mind, curated for culturally informed wellness. https://www.problkhealth.com/ Use coupon code: Sister20 for a full year of discounts. Vontélle Eyewear Stylish, better-fitting glasses designed for diverse faces by Black women founders. https://www.vontelle.com/  *** Listen to the full episode about Bixa Beauty here>https://sisternomics.libsyn.com/from-law-to-lipstick-how-deida-massey-is-building-the-next-big-beauty-brand  Listen to the full episode about ProBlkHealth here> https://sisternomics.libsyn.com/feel-better-in-your-body-dr-karleena-tuggle-mcdaniel-shares-supplement-secrets-and-how-shes-building-the-problk-health-brand Listen to the full episode about Vontelle Eyewear here>https://sisternomics.libsyn.com/vontelle-how-two-best-friends-are-disrupting-the-eyewear-industry-with-their-luxury-brand-encore *** If this episode resonated with you, please share it, rate it, and leave a review on Apple Podcasts, Spotify, or wherever you listen. Your support helps Sisternomics grow. We are honored to be partnered with ProBlk Health, a Black woman-owned supplement company committed to our wellness. Tap in and get a full year of discounts at: https://problkhealth.com use discount code: Sister20 Sisternomics is produced by OverFlow® Enterprises, a Black woman-owned coaching and content creation company.

It's time to drop Ep. 49 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares how the podcast has evolved in the past year and what his vision is for it moving forward. After that, he is joined by the one and only Mark Graham from commonsku and they have a truly deep conversation coving entrepreneurship, the efficacy of branded merchandise, and being a truly nice guy in a very competitive business. This is much more a conversation than an interview, and we are here for it – we think you will really dig it. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you're looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

In this conversation, Madelyn Morris, co-owner of Mickelberry Gardens, shares insights into her journey of creating a honey herbal wellness brand that specializes in oxymels – a tonic made of honey, vinegar, and herbs. She discusses the benefits of oxymels, the importance of sourcing local and organic ingredients, and the value of B Corp certification. Madelyn share their founding story, the challenges they faced in the early years of the business, and what they've been able to accomplish in their 15 years in business. She offers advice for aspiring entrepreneurs, highlighting the importance of passion and adaptability in business, and we wrap up with Madelyn sharing her vision of a better world.Takeaways:Mickelberry Gardens combines honey and herbalism for wellness.Oxymels are a tonic of honey, vinegar, and herbs with roots back to ancient Greece.Natural remedies are increasingly replacing pharmaceuticals.Sourcing local and organic ingredients is crucial for quality.Starting small allows for sustainable growth.B Corp certification provides a framework for improvement.Having a strong business partner can make a big difference.Adapting to change is essential for business longevity.Building a resilient business takes time and effort.A better world is one where all living things thrive.Sound bites:“The word oxymel is from Latin. Oxy is acid and mel is sweet or honey.”“Hippocrates, the father of Western medicine, prescribed oxymels for a wide variety of health concerns.”“Honey and vinegar have amazing health benefits just on their own. And when you combine them, it adds a lot of additional benefits.”“The source of where the honey comes from really matters.”“‘I've noticed in my own garden that bees are really drawn to the medicinal herbs.”“There was something like really magical about harvesting elderberries for the first time.”"It's okay to start small."“We're still manufacturing everything that we sell.”“Just doggedly pursuing it if you really believe in it. Not giving up and continuing to work at it is really the only way you're gonna get there or get anywhere.”"A better world is one that is holistic where all things, even the tiny unseen things, are thriving.”Links:Promo Code: BRANDSFORABETTERWORLD15% off on all oxymel honey tonics, sprays, and skin care from our online shop! www.mickelberrygardens.com…Madelyn Morris on LinkedIn - https://www.linkedin.com/in/madelyn-morris-86642819/Mickelberry Gardens - https://mickelberrygardens.com/ Mickelberry Gardens on LinkedIn - https://www.linkedin.com/company/mickelberry-gardens/Mickelberry Gardens on Facebook - https://www.facebook.com/MickelberryGardens/Mickelberry Gardens on Instagram - https://www.instagram.com/mickelberrygardens/Mickelberry Gardens on YouTube - https://www.youtube.com/@mickelberrygardens2593…Changing Your Mind by Michael Pollan (Book) - https://michaelpollan.com/books/how-to-change-your-mind/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Mickelberry Gardens06:09 Understanding Oxymels: The Sweet and Sour Remedy09:02 Product Offerings: Exploring Unique Formulations11:46 Transitioning from Pharmaceuticals to Natural Remedies14:51 The Journey of Starting a Business17:37 The Importance of Local and Organic Sourcing20:55 The Health Benefits of Honey and Its Sources23:59 Lessons Learned in Business Growth26:43 Reflections on Business Strategy and Growth33:56 The Evolution of Business Growth35:45 Current Operations and Challenges38:23 The Importance of Delegation41:37 Manufacturing Control and Revenue Streams43:51 Becoming B Corp Certified47:47 Advice for Aspiring Entrepreneurs53:44 Personal Insights and RecommendationsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PREVIEW Guest: Chris Riegel. Riegel analyzes the "K economy," where lower-tier consumers are spending less at quick-service restaurants due to high overhead and inflation. With brands reintroducing value products and people eating at home, Riegel questions if this spending drop will negatively impact Christmas retail sales and future liquidity. 1905 BUTTE MONTANA

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And Tough To Enter How Robin Got Her First Sales How to Carve Out A Niche In Apparel Sponsors SellersSummit.com – The Sellers Summit is […] The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

In this episode, Donny explores the ever-evolving landscape of brands shaping today's zeitgeist. Addressing pressing global issues, Donny dives into the alarming rise of antisemitism and calls for leadership action. The discussion navigates through political commentary, critiquing Donald Trump's divisive rhetoric, and analyzing mixed signals from the U.S. economy. Shifting gears, Donny reflects on significant sports updates, such as Patrick Mahomes' season-ending injury and John Cena's retirement from WWE. The episode also celebrates Dick Van Dyke's 100th birthday. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world's largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand's ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it's seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn

Just weeks ago, OpenAI declared a code red. This week, they are rolling out announcements of new partnerships all over the place. Where does AI go from here? Will it bust or continue to grow. We discuss a bunch of interesting stories on the AI front. Plus we get you caught up on other tech news and have some tips and picks to help you get out there and tech better. Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Amazingly Awkward Christmas Playlist (02:40) MAIN TOPIC: The State of AI: bust, boom, or bologna? (04:35) Sam Altman issues 'code red' at OpenAI as ChatGPT contends with rivals The Architects of AI Are TIME's 2025 Person of the Year Adobe Announces Image and PDF Integration with ChatGPT The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney's Brands to Sora Disney Accuses Google of Using AI to Engage in Copyright Infringement on 'Massive Scale' Apple Music is coming to ChatGPT, OpenAI announces Not lovin' it: McDonald's pulls AI-generated Christmas ad after social media backlash DAVE'S PRO-TIP OF THE WEEK: Selectively Copy Messages Text (22:55) JUST THE HEADLINES: (28:15) Merriam-Webster's 2025 word of the year is 'slop' Rubio stages font coup: Times New Roman ousts Calibri Authorities intercept drone carrying crab legs, Old Bay seasoning, weed for prison inmates Russia continues tech crackdown by blocking Snapchat, FaceTime access Texas sues TV makers for taking screenshots of what people watch RAM is so expensive, Samsung won't even sell it to Samsung Hollywood director found guilty of blowing $11 million Netflix budget on crypto and Ferraris TAKES: Robot vacuum Roomba maker files for bankruptcy after 35 years (34:15) SpongeBob and PowerWash Simulator headline today's six additions to Apple Arcade (37:35) BONUS ODD TAKE: Alien Baby Name Generator (42:10) PICKS OF THE WEEK:  Dave: Insta360 X5 8K 360 Action Cam (47:15) Nate: INKEE GC12 Portable LED Photography Light Wand,Bi Color Magnetic Handheld Video Wand Stick 2700K-6500K,2500mAh Built-in Rechargable Inflatable Light for Video Recording Dimmable Camera Light Tube (50:55) https://notpicks.com/2025-gadget-gift-guide-for-geeks/ (54:20) RAMAZON PURCHASE OF THE WEEK (55:55)  

In this episode of Marketing Happy Hour, I'm joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust, authenticity, and real community remain the most valuable currencies for both creators and brands. We discuss how creator marketing has evolved, what brands often get wrong when they chase speed or scale, and how platforms like LTK help brands drive measurable impact without losing the human connection that makes creator partnerships work in the first place.Key Takeaways:// AI is helping brands and creators move faster, but speed alone does not build trust.// The creators who continue to grow are those rooted in real communities, not just reach.// Authenticity is no longer a “nice to have”—it's a requirement for sustainable creator marketing.// Brands risk eroding consumer trust when creator partnerships feel overly automated or transactional.// The most effective creator strategies prioritize long-term relationships over one-off activations.// Platforms like LTK enable scale while preserving credibility and measurable outcomes.// The future of the creator economy belongs to brands that respect creators as partners, not placements.Learn more about LTK: WebsiteConnect with Stephanie: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On today's episode, cohosts David Salazar and Josh Christensen discuss the latest news in business and innovation, including unemployment rates, the partnership between Disney and OpenAI, and the word of the year. (00:45) Next, Josh and David talk to Fast Company senior staff editor Jeff Beer to discuss the annual Brands That Matter list. This year, the list includes brands like JLab, Liquid I.V., Levi's, Bubble Skincare, State Farm, and Gozney. (09:55) Finally, Yasmin Gagne talks to the VP of product at Instagram, Tessa Lyon, about how she's thinking about the company's future. They discuss Instagram's new features, like Your Algorithm, the creator economy, and the use of AI on the app. (40:00) For more of the latest business and innovation news, go to fastcompany.com/news To read about the brands that matter in 2025, go to: fastcompany.com/brands-that-matter/list 

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim's guest this week is at the center of AT&T's transformation: Kellyn Smith Kenny, the company's first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn's leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.Tune in as Jim explores Kellyn's unique leadership journey—from Division I athlete to C-suite change agent—and how she's redefining what it means to lead a modern brand.---Learn more, request a free pass, and register at https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today's featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it. Kasim Aslam is one of the world's leading voices on Answer Engine Optimization. He runs one of the largest AEO communities and leads a six person research team that has analyzed millions of AI citations to understand how large language models choose their sources. He is also the author of The AEO Blueprint and the founder of multiple companies, including a staffing agency, a mastermind, and AEO.co. Kasim has spent the past year deep in the trenches studying how AI crawlers gather, filter, and prioritize information. When it comes to AEO, nobody has more real data. In this episode, we'll discuss: SEO is over. Understanding AEO. Why brands may get lost in LLMs. The quiet Google change that just changed everything in AI citations. The future of ads. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why SEO Is No Longer Enough: The Rise of Answer Engine Optimization (AEO) To understand Answer Engine Optimization, we must first understand that, despite what some agencies may be saying, it is not the same as SEO. Traditional search engines prioritize links. That is why entire industries exist around buying them. In the world of LLMs, backlinks barely matter. The number one ranking factor for AI citations is schema markup. And only 12.4% of websites have clean, validated schema. In other words, nearly 90% of brands are invisible to AI crawlers, regardless of how strong their SEO is. Schema isn't just another optimization tactic. It is the visibility layer. It is the metadata that helps LLMs understand and categorize your content. If your schema is broken or missing, AI cannot reference you even if your content is excellent. This is the equivalent of having a beautiful storefront on a street no one can find. The second key is social mentions. In the same way SEO relied on links, AEO relies on people talking about you. For instance, a TikTok comment from someone in the agency industry saying Jason Swenk is their go-to agency guy counts as an authority signal. LLMs weigh these human mentions heavily. Finally, a lot of the nuances on AEO are changing every day, but Kasim has learned that the real key is building authority, long-form content. That along with clear schema and personal brand is the future of staying in the conversation. Why Personal Authority Beats Brand Authority in AI Search One of the biggest shifts Kasim highlights is that answer engines prefer individuals. A person can write a book, earn a PhD, share opinions, create content, develop mastery, and build authority in a way brands cannot. That means generalists are in trouble. If your expertise is scattered, AI won't know how to classify you and won't choose you as an authoritative answer. Meanwhile, someone who goes deep in a single topic becomes the preferred answer. It is a shift away from corporate brand authority and toward personal authority. Authority is not spread across a company anymore. It sits with people. Agencies that hide behind a brand name will lose visibility. Personal brands that plant a flag will win. For agency owners, this is huge. You do not need a bigger brand. You need clear expertise tied to a real person. This is exactly why Jason positions all the Agency Mastery content around him. Personalities thrive. Brands get lost. Where LLMs Get Their Data (and Why That Just Changed Overnight) Kasim's research revealed that 21 percent of all AI citations once came from Reddit. YouTube followed at 18.8 percent. These platforms had deep context and raw human conversation, which LLMs love. Then Google quietly changed everything. Twenty two days before the interview, Google cut off 90% of the internet from AI crawlers by reducing search results from hundreds to ten. Because LLMs rely on deep search results (not the top ten), reducing the searchable depth limits the information AI can access - removing platforms like Reddit from the AI training pipeline. AI tools rely heavily on these deeper results for nuance. By limiting access, Google essentially removed Reddit and other community based sites from the AI food chain. This change sent shockwaves through stock prices and visibility, and most people never noticed. Google is protecting the content needed to train AI because only two organizations truly own the global knowledge graph: Google and Amazon. OpenAI and the rest are crawling, not casing, the internet, which means they operate at a major disadvantage. Google is playing statecraft. And according to Kasim, Google will win the AI race. The Rise of Screenless Search and Voice-Driven Results According to Kasim, we are quickly moving toward a screenless world. Eric Schmidt has said the screenless future is years away, not decades. And the younger generation is already there. Over 55 percent of people under 25 use voice instead of text. Voice queries require different markup, structure, and formatting, and only 0.3 percent of websites use voice schema. Meanwhile, 65 percent of all searches end in zero clicks. People are asking, getting an answer, and moving on. That number does not even include the people who have stopped using search altogether and have already shifted to answer engines. This means your future website is not for your audience. It is for AI. Kasim is rebuilding his personal site in Notion because he believes CSS-light, simple, stripped down sites will perform better for AI ingestion. We are entering a world where content is created for machines first and humans last. How Google Gemini Is Rewriting the Future of Advertising Here is a wild data point. When Kasim set up new Chromebooks for his kids, he discovered the default search engine was not Google. It was Gemini. Google owns Chrome. Google owns Chromebooks. Yet they replaced its primary revenue driver on its own device with a product that currently has no ads. This tells you where the company is headed. They are rebuilding a new knowledge graph optimized for answer engines, while competitors still reply on the old search-oriented graph. And the future ad model will be nothing like what agencies grew up on. If one answer becomes the default experience, where do ads go? How are they shown? What are users willing to tolerate? And will businesses have to give away deep content to earn visibility the same way early YouTubers and bloggers did? These questions will reshape the entire lead generation ecosystem. Data, Moats, and the K-Shaped Economy The people who win in this new world are those who own data. Not tool access or workflows. Data. Custom GPTs, custom models, and proprietary knowledge bases become your moat. We are entering a K-shaped economy. Twenty percent of people and businesses will become unstoppable because their productivity will outpace demand. Eighty percent will fall to zero. The middle disappears. That means agency owners must adapt, evolve, and lean into deep expertise. Vibe coding (the rapid, exploratory use of AI tools) and no code platforms are accelerating this divide. Kasim's team recreated a software that normally costs ten thousand a year in a weekend. Entire SaaS categories are about to be wiped out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center. They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave. You'll learn: Why cohesiveness matters more than random "good products" when building a line sheet and wholesale presence How to move from handmade/custom work into a more sustainable model without losing your creative identity What boutiques do best when they market story-driven brands (and why displaying collections together matters) How wholesale can stabilize a business when social algorithms shift Two key business lessons: price for future wholesale now + know when to say no   Join The Boutique Hub Best Year Yet Allie Falcon: Website: Alliefalcon.com Instagram: @alliefalconTikTok: @alliefalcon