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36 episodes with Market segmentation
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2 episodes with Market segmentation
2 episodes with Market segmentation
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2 episodes with Market segmentation
2 episodes with Market segmentation
2 episodes with Market segmentation
In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for entrepreneurs looking to grow their businesses.KEY TAKEAWAYS[00:01:17] In the early stages of a startup, you must wear multiple hats, including being a product manager and a sales professional. Understanding the ICP and gathering customer insights are crucial.[00:02:31] The early days of a startup involve learning every day, attending sales meetings, understanding objections, and identifying the value your technology brings. Effective communication with the product team is key.[00:04:05] Investor relations play a significant role. Early-stage investors look for different data points, and their feedback can be invaluable in understanding market signals.[00:06:11] The importance of prioritizing technology components based on customer pain points and the potential to generate immediate revenue.[00:07:44] Recognizing a recurring pattern in sales discussions where customers react positively to specific functionalities is a sign of repeatability and scalability.[00:09:05] Founders who want to remain deeply involved in the sales process need guidance on when to step back. It's a common challenge in early-stage startups.[00:12:42] Breaking down a grand vision into bite-sized chunks of value that address specific business problems is crucial for achieving repeatability and market success.[00:13:30] Expanding the vision is essential but keeping the framework simple enough for the market and sales team to understand and execute is key to early-stage success.[00:13:50] The importance of focusing sales efforts on the most productive areas and avoiding the mistake of spreading sales teams too thin.HIGHLIGHT QUOTES[00:06:56] "When you start to recognize a recurring pattern...you start to say, 'Now I have some sense of repeatability,' and that's really important."[00:10:08] "There's a huge difference between a first and second-time founder...you need to help them understand that stepping away is an important part of growing the business."[00:13:01] "Recognize you've got to break that big vision down into bite-sized chunks that can be digested by your go-to-market team and by the market, by customers."[00:13:30] "Where are we going to place our salespeople? Where are they going to be the most productive? That's really a key point."Listen to the full episode with Chris Reisig in this link:https://revenue-builders.simplecast.com/episodes/building-a-scalable-culture-with-chris-reisigEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4
My guest this week is Pierre Lionnet, Director of Research at Eurospace, who has followed the global space sector for over 30 years. We discuss a range of topics including e.g. SpaceX, the launch sector in general, and national space policies. Pierre is one of my favorite people to follow on space as he usually provides very frank and thought out opinions. I think this comes through in this episode - enjoy!
In this return appearance on the Maffeo Drinks podcast, Paul Thomas, whom host Chris Maffeo dubs "the king of insights," shares wisdom on how to escape the marketing "ivory tower" and understand real consumer behavior.Paul advocates for marketers to personally observe products in various venues rather than relying solely on data. The conversation examines how brands should adopt occasion-based marketing over demographic targeting, striking a balance between aspirational positioning and pragmatic distribution strategies. Paul critiques the research industry's shift toward "faster and cheaper" methodologies at the expense of quality, encouraging brands to conduct fewer but better studies.The episode concludes with advice on creating an "insight ecosystem" that balances qualitative observations with quantitative data, emphasizing the value of curiosity in understanding how consumers interact with drink brands in different contexts.(00:00) - to Maffeo Drinks Podcast (00:19) - Back a Special Guest (01:00) - into Key Topics (02:00) - Consumer Insights (05:46) - Reality of Market Segmentation (07:57) - for Brand Placement (14:09) - Importance of Research (31:56) - Qualitative and Quantitative Data (36:18) - Thoughts and Wrap-Up
In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketing with Mark Erwich, Chief Strategy Officer at Health Launchpad. Getting your target market right can be the difference between success and failure in B2B Healthcare marketing.We discuss the differences between Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). We also highlight common pitfalls in targeting and share effective strategies to define and engage ideal customer profiles (ICPs). Through practical examples and clear frameworks, we examine the role marketers play in aligning internal teams around targeted strategies to drive business growth.Key Topics Covered:Importance of Precise Audience Targeting [00:01:52]Why Precise Targeting Matters in HealthTech Marketing [00:03:58]ROI and Marketing Metrics [00:05:23]Aligning Teams Through Targeting Discussions [00:05:50]Account-Based Marketing (ABM) and Target Selection [00:07:04]Common Mistakes in Targeting and Market Segmentation [00:08:13]Systematic Approach to Defining Markets (TAM, SAM, ICP) [00:09:44]ICP (Ideal Customer Profile): Firmographic, Technographic, Behavioral [00:13:35]Process of Identifying Target Accounts [00:15:57]Resource Allocation and Serviceable Obtainable Market (SOM) [00:20:09]Example: Precise Targeting Success Story [00:32:30]Consequences of Poor Targeting vs. Benefits of Precision [00:35:18]Emerging Tools for Hyper-Precise Targeting [00:37:41]Check out our detailed blog post to learn more about precise audience targeting for B2B health tech marketing.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!See all content from The Healthtech Marketing Show.Join the Healthtech Marketing Network to Connect, Learn, and Grow with your peers!
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data integration. Boutique experience in big box settings. Leadership approach and organizational dynamics To learn more about Everlast Gyms, click here: https://www.everlastgyms.com/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro 05:55 Transition to Everlast and Hybrid Model 08:52 Economic Model and Retail Integration 19:32 Membership and Market Segmentation 23:53 Innovation and Relevance 27:29 Wearables and Data Integration 30:37 Future Vision and Strategic Planning 33:21 Building a Boutique Experience in a Big Box Gym 36:16 Leadership and Team Dynamics
For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? They examine real-world examples like the 2019 Toronto Raptors championship parade and the Mandalay Bay shooting to explore the consequences of insufficient industry standards, while debating potential paths forward for the events profession.
This week financial journalist Govindraj Ethiraj is joined by Govindraj Ethiraj sits down with Vishal Kampani, Managing Director of JM Financial, to explore the dynamic evolution of India's financial landscape. From private equity to capital markets, they discuss the shifting preferences of investors, as well as the opportunities and hurdles shaping the sector. Kampani highlights the need for financial innovation, the role of family offices, and the future of the financial sector in India. Tune in to understand the contemporary pinnings of wealth management. (00:00) Introduction (02:15) Legacy, Culture and contemporary advantages of JM Financial (03:30) New competition and current trends (05:22) Building out a digital platform (07:11) Market Segmentation and expansion (10:00) Investment-life-balance and the younger generation (12:00) JM Financials range of customers (13:38) Investment banking today (17:00) Financial Innovation in India (19:00) Today vs 25 years ago (24:45) Pricing and Private equity (27:20) JM Financial's various verticals and growth (31:30) RBI and Taking a Regulatory Lens (34:11) Outlook for 2025 (37:42) Family Offices (40:00) Future of the financial sector and final thoughts Listeners! We await your feedback.... The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to shiva@thecore.in for sponsorships and brand studio requirements. For more of our coverage check out thecore.in Join and Interact anonymously on our whatsapp channel Subscribe to our Newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin | Youtube
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29, Anna Nadeina talks with Marvin, VP of marketing at OMR Reviews, a B2B software review site for the DACH market. ----------Episode's Chapters-------------- 00:00 - Introduction to OMR Reviews and Marvin's Journey 05:20 - The Evolution of OMR Reviews 10:23 - Understanding the B2B Marketing Landscape 16:11 - Target Audience and Market Segmentation 23:46 - The Importance of Honest Reviews 38:12 - Future Directions for OMR Reviews 35:19 - Team Building and Growth Strategies 39:29 - Personal Hacks for Team Management Marvin - https://www.linkedin.com/in/marvin-mueller/ OMR Reviews - https://omr.com/en/reviews Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness. Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations and nimble start-ups, Richard has seamlessly blended strategic insights to drive financial success. In this episode, Brandi and Richard dive deep into the intricate world of distribution strategy and pricing considerations. They explore how traditional methods are evolving, and why understanding market diagnosis and crafting a solid strategy are crucial for effective communication. Richard also sheds light on the unique challenges faced by B2B vs. B2C dynamics and how the evolution of marketing roles is reshaping the commercial landscape. Tune in for a conversation that promises unexpected solutions to common challenges and emphasizes the importance of viewing situations from the customer's perspective. Richard's insights on the significance of the Chief Market Officer role and his approach to boosting brand salience over mere awareness are not to be missed. Bullet Points of Key Topics + Chapter Markers: Topic #1 Distribution Strategy: Direct vs. Intermediaries [07:15] Richard Levy emphasizes, "Deciding whether to go direct to consumer or through intermediaries such as retailers or wholesalers is crucial. It fundamentally impacts your financial model and your pricing strategy. It's not just a logistical choice; it's a strategic decision that can make or break your market approach." Topic #2 The Evolution of Pricing Strategies [14:42] "Traditional pricing methods are becoming obsolete," says Levy. "Today, pricing has to be a multifaceted approach, considering competition, value perception, and cost structures. The old one-size-fits-all model simply won't cut it in today's dynamic market environment." Topic #3 The Role of Market Diagnosis and Strategy in Communications [22:10] Levy asserts, "Too often, organizations jump straight into communications without the groundwork of market diagnosis and strategic planning. Effective communication stems from a deep understanding of segmentation, targeting, and positioning. You need to know precisely who you're speaking to and why before you decide how to communicate." These pointers encapsulate the essence of Richard Levy's insights on pivotal topics, from strategic distribution choices to the evolving nature of pricing and the foundational importance of thorough market diagnosis for successful communication. What's One Thing You Can Do Today Richard's ‘One Thing' is to shift your focus from tactics to fundamentals. “Take a step back and diagnose your market thoroughly. Understand who your customers are, what they need, and how they perceive you. Before jumping into your next communication plan or tactical move, ensure you have a solid strategy rooted in accurate segmentation, targeting, and positioning. This foundational work is what differentiates a good marketer from a great one. It's not about being louder; it's about being smarter and more strategic. Recognize that marketing is more than just communication—it's about deeply understanding and effectively meeting your market's demands.” Buzzword Banishment Buzzword Banishment: Richard's Buzzword to Banish is 'brand awareness'. He wants to banish it in favor of 'brand salience'. Richard explains that brand awareness focuses merely on being known, whereas brand salience is about being thought of in buying situations, which is far more impactful and relevant for driving business revenue. Links: LinkedIn: https://www.linkedin.com/in/richardlevy1 Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
In this insightful interview, Anya Chin, founder and CEO of Taelor, shares her journey of creating an AI-driven fashion rental service for men. She discusses her background in tech, including roles at Facebook, eBay, and McDonald's, which influenced her approach to product development and customer engagement. Anya explains how Taelor was founded to solve a common problem for busy professionals who want to look stylish without the hassle of shopping or laundry. She elaborates on the importance of validating hypotheses early on, her approach to MVP (Minimum Viable Product) testing, and the power of combining AI with human stylists. Anya also dives into customer discovery, the challenges of product-market fit, and her unique approach to supplier partnerships. Through anecdotes about resilience and leveraging her past experiences, she offers valuable insights for aspiring entrepreneurs. Taelor — Men's wardrobe rental with expert styling.✨.png 30% off first month with code: Lowell30. using link: https://taelor.style/pages/membership?utm_source=podcast&utm_medium=podman&utm_campaign=lowell Give the gift of time and confidence!Taelor Gift Card: https://taelor.style/products/menswear-rental-gift-card?utm_source=podcast&utm_medium=podman&utm_campaign=lowell
While there will be plenty of evaluation of how the 2024 US elections played out, we take a look at 13 tips that we can learn from the campaigns that can be used for tech communications.SHOW: 871SHOW TRANSCRIPT: The Cloudcast #871 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW NOTES:Dithering - Trump Tech PolicyStratechery - Big Tech, Little Tech, Chips and HardwarePivot - How Trump will Impact Tech, EconomyCube Podcast - https://www.thecube.net/cube-podcastSHOW SPONSOR:Upgrade to the next generation of the cloud. Oracle Cloud InfrastructureCAN THE TECH INDUSTRY LEARN ANYTHING FROM POLITICAL CAMPAIGNS?It's very difficult to disrupt the incumbent or most well-known nameIt's more difficult to prove “what if” (future) vs. something that already happenedFigure out messaging velocity and variability (change the story vs. stick to the story)Plans tend to defeat a lack of plans (or vagueness)Fear is as powerful a motivator as hope/joy/possibilitiesComplex topics (eg. democracy, DevOps) are difficult for people to understand, if they aren't well defined.People tend to make decision with their wallet, based on their current situationAre you speaking to a niche audience, or a large audience? If your competition defines you, you need to reframe it quicklyIf your competition finds a liability, you need to address it quicklySometimes small things can be the center of the discussionKnow where your audience is getting their information from (traditional vs. modern channels)Are you trying to get people to align on an issue, or a set of virtues (align to a group)?FEEDBACK?Email: show at the cloudcast dot netTwitter: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod
"So that's why if you have 1 billion to invest, we're not expecting the same return as if you invest 10 million. At that time, when all this money flowed to Southeast Asia, people there thought, "Oh, we made it. Now the world is looking at us. We're finally a good ecosystem.' Everyone was ready to invest in us, but that was just the tide, right? And when the tide recedes, the first place the money will leave is Southeast Asia because it's not offering the best returns. So, the money is going out, and I don't think it's coming back anytime soon. People shouldn't expect investors to be as aggressive as they were. Lastly, great companies will always raise capital. The top ones will always find their way, so there's no issue for them. The challenge is for the ones just below them. It will be very difficult for those companies. Some will have to become much more capital-efficient, for sure." Fresh out of the studio, Arnaud Bonzom, founder of Black Mangroves and angel investor, engages in a lively discussion with our host about the entrepreneurial and venture capital landscape in Southeast Asia for 2024. Arnaud shares his insights on the evolution of late-stage funding and the resetting of expectations in the region's venture capital scene. He also offers valuable advice to founders on how to navigate the challenging fundraising climate and what success could look like for the region in the coming years. You can find Arnaud Bonzom at LinkedIn: https://www.linkedin.com/in/arnaudbonzom/ and X (formerly known as Twitter): https://x.com/ArnaudBonzom? Audio Episode Highlights: [0:44] Quote of the Day by Arnaud Bonzom #QOTD [2:09] Arnaud's Reflections on Southeast Asia Since 2018 [5:28] Southeast Asia's Economic Challenges [6:15] New Outlook for the Region's Startup Ecosystem [10:37] Lessons from India's B2B Market [14:31] How Venture Capital Works in Southeast Asia [16:52] Over-Optimism in Southeast Asia's VC Landscape [24:27] Challenges in Attracting Foreign Investments [27:38] The U.S. as the Biggest Accessible Market [30:29] Market Segmentation in Asia Pacific [35:44] IPO Slowdown and M&A Challenges [37:59] Zombie Companies in Southeast Asia [39:14] The One Thing Arnaud knows about the SEA ecosystem that very few do [41:28] Explaining DPI (Distributions to Paid-In Capital) [47:48] Timing in Venture Capital Investments [51:48] Advice for Founders in 2023-2024 [53:33] Bottlenecks in Southeast Asia's Startup Ecosystem [56:40] What does great look like for the Southeast Asia ecosystem? [58:45] Crypto Companies in Southeast Asia [60:44] Final Thoughts and Future of Southeast Asia's Startup Ecosystem [61:10] Closing Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
Andre Visser – Director: Issuer Regulation, JSE SAfm Market Update - Podcasts and live stream
On today's show we look at market movements with Sasfin, chat to the CEOs of Woolworths and Cashbuild about their respective results, the JSE discusses amended listing requirements for market segmentation being approved by the FSCA, Allan Gray weighs in on geopolitical risks to consider when investing in frontier markets, and Fortress Reit CEO Steven Brown joins the Executive Lounge to discuss his career and how he spends his downtime. SAfm Market Update - Podcasts and live stream
Noluthando Mthonti-Mlambo speaks to André Visser, Director Issuer Regulation at the Johannesburg Stock Exchange See omnystudio.com/listener for privacy information.
Lam Research (LRCX) is set to benefit big from a manufacturing growth in semiconductors, especially memory chips in support of accelerated computing and AI infrastructure. However, the stock was not immune to the recent market pullback. Is it on sale? Chip Stock Investors Nick and Kasey Rossolillo discuss why this is still one of their favorite buys this summer.
Send us a Text Message.Optimizing Your Price Point for Maximum Profitability.Find out how to strike the perfect balance between value and price to boost your profitability and customer satisfaction.Make sure you're not leaving money on the table! Listen to our conversation with the Chief Pricing Educator of Impact Pricing, Mark Stiving. Get ready to have several Aha moments.Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years. He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing. Mark says, "All businesspeople should understand pricing. Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "Connect with Mark:www.impactpricing.comMark's Recommended read:Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam
After an epic first half of 2024, chip stocks got hit hard. Fears of rising geopolitical tensions were blamed. And yet, through it all, leading edge third-party chipmaker Taiwan Semiconductor Manufacturing (TSM) posted incredible growth, and forecasted more to come thanks to AI and accelerated computing. Will issues between the U.S. and China, and Intel's government funded aspirations, topple TSMC? Don't miss this earnings season update from Chip Stock Investor. This video is sponsored by www.public.com A High-Yield Cash Account is a secondary brokerage account with Public Investing. Funds from this account are automatically deposited into partner banks where they earn a variable interest and are eligible for FDIC insurance. Neither Public Investing nor any of its affiliates is a bank. US only. Learn more at https://public.com/disclosures/high-yield-account
Aehr Test Systems stock is on FIRE the last few days, but the official earnings report isn't until next week... What's fueling this surge? This isn't your typical chip stock hype – Aehr has actually DOWNGRADED guidance multiple times this last year. So, what gives? Join Chip Stock Investor as we dive into Aehr Test Systems financials. We'll analyze the recent stock movements, uncover the HIDDEN catalysts behind the recent rebound, and explore if this growth is sustainable or just a flash in the pan.
Axcelis Technologies is one of our favorite chip stocks of the moment, and it's up over 40% in less than three months! We discuss what's driving the performance, market segments for this part of the semiconductor manufacturing industry, and why Axcelis remains a promising investment for 2024 and beyond. Power and industrial chips could be about to make a comeback, and this company could also benefit as the AI infrastructure frenzy heats up. Don's miss this important episode of Chip Stock Investor!
Rodney Reisdorf, the CEO and co-founder of Verivend, a fintech company based in Buffalo, has been a pivotal force in revolutionizing B2B payments with innovative solutions. With a background steeped in high-growth startups across various industries, Rodney has positioned Verivend as a trailblazer in the private capital space, likening it to a Venmo for private capital transactions. Under his leadership, the company is on the cusp of a significant milestone, nearing $1 billion in total transaction volume, a testament to its secure and frictionless platform for asset managers and investment sponsors. Through strategic focus and specialization, Rodney believes that Verivend is fundamentally transforming the way capital transactions are raised and deployed, emphasizing the necessity of alignment with the company's core mission to foster meaningful progress. Here's what to expect this episode: • Verivend is a fintech company in Buffalo aiming to simplify and secure capital transactions in various asset classes. • Verivend has processed over $1 billion in total transactions volume milestone, serving asset managers and investment sponsors. • Focusing on a specific market segment first before expanding can lead to growth and success. • Entrepreneurs should say no to opportunities that do not align with the business's core mission. • Constantly raising capital is crucial for business growth and building trust with potential investors. Connect with Rodney Reisdorf: https://www.linkedin.com/in/rodneyreisdorf/ Connect with Stas Balanevsky: https://www.eosworldwide.com/stas-balanevsky
This episode is sponsored by Netsuite by Oracle, the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. NetSuite is offering a one-of-a-kind flexible financing program. Head to https://netsuite.com/EYEONAI to know more. In this episode of the Eye on AI podcast, join us as we sit down with Avi Kedmi, CEO of SysAid, to explore the transformative power of AI in IT service management. Avi shares his journey from the high-tech industry to leading SysAid, a pioneer in IT service management solutions. With over 20 years of experience, Avi discusses how SysAid is leveraging AI to revolutionize service management through predictive modeling and generative AI. Discover how SysAid's AI-driven solutions reduce ticket volumes and enhance customer satisfaction by automating IT services. Avi provides an inside look at SysAid's AI Co-Pilot, a comprehensive AI suite designed to optimize IT service delivery and support. Explore the unique features of SysAid's platform, including its ease of use, no-code interface, and seamless integration with existing IT systems. Avi explains how SysAid's AI capabilities enable real-time data processing and decision-making, improving efficiency and response times. Learn about the future of AI in IT service management, as Avi delves into the potential for AI-driven automation and the development of smarter IT solutions. He also highlights SysAid's strategic approach to staying competitive in a rapidly evolving industry. Tune in to understand how SysAid is setting new standards in AI-powered IT service management and what this means for the future of IT support. Don't forget to like, subscribe, and hit the notification bell for more insights into the technologies driving the AI revolution. Get 20% off SysAid Copilot using this link: https://www.sysaid.com/lp/sysaid-copilot-s?utm_source=youtube&utm_medium=cpc&utm_campaign=short-craig Stay Updated: Craig Smith Twitter: https://twitter.com/craigss Eye on A.I. Twitter: https://twitter.com/EyeOn_AI (00:00) Preview and Introduction (02:38) Avi Kedmi's Background (04:37) SysAid's Role in the ITSM Market (06:39) SysAid Co-Pilot: AI-Powered IT Solutions (08:31) Importance of Generative AI in Service Management (12:23) Conversational Interfaces and Large Language Models (14:20) AI Applications in IT Service Management (21:16) Automated Pre-Processing and Document Handling (25:33) AI's Role in Reducing Ticket Volumes (28:56) Ensuring Accuracy and Relevance (30:46) Cross-Channel Accuracy Management (34:03) SysAid's Mid-Market Focus and Strategic Positioning (37:52) Market Segmentation and Competitive Advantage (39:17) Digitization and Future Market Trends (43:54) Challenges with Knowledge Base Maintenance (46:48) Future Developments and Industry Trends (47:39) SysAid's Vision for AI and IT Service Management
In this episode of Chip Stock Investor, we dive into Monolithic Power Systems (MPWR) and explore why it could be the Nvidia of data center and AI power chips! Discover the notable similarities between Monolithic Power and Nvidia's business model, and understand how Monolithic Power has achieved significant growth despite a general downturn in the auto and industrial segments.
How can product managers blend pricing strategy, market segmentation, and portfolio? Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on how companies can leverage pricing as a powerful tool for business growth. For detailed takeaways, show notes, and more, visit www.pragmaticinstitute.com/resources/podcasts #ProductManagement #ProductPricing Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com
My guest today is Tony Cappell, the Co-founder and Principal at the Chicago Atlantic Group. In 2018, Tony saw an opportunity to do private credit in Cannabis and has since built Chicago Atlantic is the largest lender in the space. We start by talking about the early days of Chicago Atlantic. We then move on to the challenges of underwriting in Cannabis, his views on the industry and on competition from other lenders. We end with a discussion on the overall private credit market. Please enjoy this conversation with Tony Cappell. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:02:31) Entering the Cannabis Private Credit Market (00:04:54) Challenges and Opportunities in Cannabis Lending (00:08:12) Market Segmentation and State Regulations (00:11:51) Credit Risk and Market Dynamics (00:15:12) The Life Cycle of A Cannabis Deal (00:20:12) Diversification Across State Regulations (00:23:47) Brand Power and Regulatory Concerns (00:28:13) Impact of 280E and Rescheduling (00:33:13) Private Credit and Investment Strategies (00:36:44) Challenges and Opportunities in Cannabis Lending (00:45:12) Private Credit Market Outlook (00:50:31) Entering Into an Agreed Asent in Cannabis Investing Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Ben and Derrick discuss the challenges of growing a business and the decision to target specific market segments. They explore the trade-offs between serving a broad audience and focusing on a niche market. They also discuss the technical choices and architectural decisions in building a product, with Derrick sharing his positive experience with Elixir and the Phoenix framework.LinksTuple.app (https://tuple.app) - The best app for pair programmingSavvyCal.com (https://savvycal.com) - The scheduling tool Derrick createdPhoenix (https://www.phoenixframework.org) - the Elixir framework SavvyCal is built onRails (https://rubyonrails.org) - the Ruby framework Ben worked withKey TakeawaysElixir and the Phoenix framework offer a maintainable and explicit approach to building applications.Functional programming paradigms can simplify code organization and improve maintainability. Object-oriented programming and functional programming have different approaches to code organization and maintainability.The active record pattern in Rails can lead to large and complex models, while the repository pattern in Phoenix provides a more modular and explicit approach.Open source contributions can be seen as a good faith contribution to the commons and can provide benefits such as status and marketing opportunities.Developers can improve their design skills by studying resources like the book 'Refactoring UI' and being introspective about user interfaces in their daily lives.Chapters(00:00) - Introduction and Background (02:12) - Savvy Cal and Horizontal Products (05:56) - Choosing Between Niche and Broad Audience (15:59) - Phoenix vs. Rails (22:20) - Object Oriented vs. Functional Programming (36:02) - The Motivations Behind Open Source Contributions (43:20) - Improving Design Skills as a Technical Person
About the Episode:Anthony Gallo, through his online course business ContentCreator.com, has helped over 100,000 students start creating content with just their smartphones.In this episode of "Uploading…," Anthony Gallo shares the strategies that underpin ContentCreator.com's success. He highlights the importance of focusing on simplified, repeatable content creation methods, such as consistent YouTube video production and social automation for lead generation. Anthony also discusses the significant influence of targeted advertising and developing humorous, unconventional ads to scale paid media effectively. He illustrates how leveraging community support and direct mentorship accelerates learning and success, especially for those just starting in the content creation landscape.Today, we'll cover:- The fastest strategies to gain your first 1,000 followers/subscribers within 30 days- Effective strategies like ads, social automation, and consistent content creation as pillars for growth- How to recognize ineffective content and tips for achieving content market fit- The advantages of leveraging community support and skilled professionals to accelerate growth- How simplicity and sticking with a proven monetization strategy can dramatically increase your income potential- Anthony's key advice on using humor and value in ads to scale paid media efforts efficientlyWhat You'll Learn1. Importance of Strategy and Simplification in Content Creation2. Market Segmentation and Audience Targeting3. Educational Resources and Community Support4. Indicators of Successful Content Creation5. Revenue Generation and Monetization Techniques6. Advertisement and Paid Media Scaling7. Use of Personal Influence and Brand StrategyTimestamps04:31 Turning passion about content creation into sustainable income07:42 Defining ContentCreator.com's primary target market10:57 How to structure course content for creators for maximum impact14:39 Microtribes, what they are and how to create one15:58 Ways to measure success for different types of content creator18:45 Strategies for creators who want to grow their brands and businesses23:14 Understanding content packaging, creating content that your audience wants25:59 How to start growing your business on YouTube29:38 Outsourcing and incentivizing growth-oriented leadership roles32:32 Secrets to skyrocketing growth with paid adsKeeping Content Creation Fun: "Because definitely in the content world, like, if you're getting started and you put yourself in this situation where your passion and your enjoyment isn't aligned with your end goal, you're gonna quit." — Anthony Gallo [00:16:35 → 00:16:45]Leveraging YouTube for Business Growth: "What you need to do is recognize how valuable of an opportunity YouTube is, map out how you're going to use it, hire a killer, and let them know that they could potentially make $500,000 a year because that's totally possible in the realm of YouTube monetization, using it as a marketing pillar to grow your brand, they can make that." — Anthony Gallo [00:30:30 → 00:30:51]Building a Recurring Revenue Model: "Most great businesses are recurring, or they're built off of having a customer buy not one, but multiple things." — Anthony Gallo [00:33:59 → 00:34:06]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAnthony Gallo - Co-Founder of ContentCreator.com
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets or segments based on certain characteristics, preferences, behaviors, or needs shared by the individuals within each segment. The purpose of market segmentation is to better understand and address the diverse needs of different customer groups, allowing businesses to tailor their marketing efforts and offerings to specific segments.
In this episode, we speak with Abhijeet & Vanshika, Co-Founders of KNYA Med - an apparel brand built for medical professional. KNYA is building for healthcare, what Nike is for athletes. They are a very unique brand with a very distinct journey and they are only just getting started. https://knyamed.com/ - you can check them out here. This was one of the most interesting brands we have hosted on the show and definitely a very fascinating duo of founders, who have shared very deep insights about the founder life and building in a very different market. Here are the show notes. Hope you like the episode! Follow KNYA, Vanshika, Abhijeet and Jivraj (the host) for more interesting insights, cheers! 00:00 - Preface 01:24 - How KNYA came to life? 03:40 - How to solve for Doctors? 06:40 - Vanshika's Background 09:10 - Abhijeet's Background 11:45 - What is the Market that KNYA is going after? 15:15 - Market Segmentation in Healthcare Apparel 17:13 - Product Range for Medical Professionals 21:54 - Supply Chain Innovation from KNYA 26:49 - Sustainability in Fashion 30:25 - Trust with Doctors 34:00 - Content Strategy for KNYA 39:30 - What does Scaling for a Consumer Brand mean in India? 43:38 - Building a Consumer Brand from Bomday? 52:04 - Transferring Empathy in the Team 56:35 - Personality Traits of the Founders 59:00 - Challenges of the Founder life 1:00:30 - What matters to you and why? 1:02:45 - Mission with KNYA
In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for entrepreneurs looking to grow their businesses.KEY TAKEAWAYS[00:01:17] In the early stages of a startup, you must wear multiple hats, including being a product manager and a sales professional. Understanding the ICP and gathering customer insights are crucial.[00:02:31] The early days of a startup involve learning every day, attending sales meetings, understanding objections, and identifying the value your technology brings. Effective communication with the product team is key.[00:04:05] Investor relations play a significant role. Early-stage investors look for different data points, and their feedback can be invaluable in understanding market signals.[00:06:11] The importance of prioritizing technology components based on customer pain points and the potential to generate immediate revenue.[00:07:44] Recognizing a recurring pattern in sales discussions where customers react positively to specific functionalities is a sign of repeatability and scalability.[00:09:05] Founders who want to remain deeply involved in the sales process need guidance on when to step back. It's a common challenge in early-stage startups.[00:12:42] Breaking down a grand vision into bite-sized chunks of value that address specific business problems is crucial for achieving repeatability and market success.[00:13:30] Expanding the vision is essential but keeping the framework simple enough for the market and sales team to understand and execute is key to early-stage success.[00:13:50] The importance of focusing sales efforts on the most productive areas and avoiding the mistake of spreading sales teams too thin.HIGHLIGHT QUOTES[00:06:56] "When you start to recognize a recurring pattern...you start to say, 'Now I have some sense of repeatability,' and that's really important."[00:10:08] "There's a huge difference between a first and second-time founder...you need to help them understand that stepping away is an important part of growing the business."[00:13:01] "Recognize you've got to break that big vision down into bite-sized chunks that can be digested by your go-to-market team and by the market, by customers."[00:13:30] "Where are we going to place our salespeople? Where are they going to be the most productive? That's really a key point."Listen to the full episode with Chris Reisig in this link:https://revenue-builders.simplecast.com/episodes/building-a-scalable-culture-with-chris-reisigCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/
On episode #179 of Kickoff Sessions we sat down with Javier Ramírez Lugo, Founder of Cuota, a B2B sales consultancy that has helped over 50 venture-backed startups increase revenue by optimizing sales.In this episode, Javier takes us through WeWork's rise in 2010 and delves into the pivotal moments and challenges the company faced. As a top-performing sales leader, Javier unravels key sales strategies, from understanding your ideal customer to leveraging the untapped power of LinkedIn for business growth. Dive deeper into the intricacies of market segmentation, and learn how to navigate the complex world of sales cycles, recognizing red flags and handling objections. As we wrap up, Javier also sheds light on when and how founders should consider scaling up and making wise hiring decisions.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Javier's Socials: - LinkedIn: https://www.linkedin.com/in/javier-ramirez-lugo/My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/
In this episode of the Sales Development Podcast, host David Dulany is joined by Aashish Dhamdhere.Together, they delve into the intricacies of market segmentation, exploring how to identify the ideal customer profile (ICP) for tech companies, both startups and established ones. Aashish shares insights on how companies can segment their market effectively, validate their hypotheses with data, and ensure collaboration between sales and marketing teams.The conversation offers valuable strategies for companies to hone in on their ICP, enhancing their go-to-market strategies, optimizing their efforts, and maximizing their growth. Whether you're an early-stage startup or an established firm looking to penetrate new markets, this episode provides a deep dive into the importance of understanding and targeting your ICP.Want more Pipeline and Revenue?Tenbound Free Resources: Newsletter https://www.tenboundplus.com/free-access https://www.linkedin.com/company/tenbound/https://youtube.com/@Tenbound https://www.facebook.com/tenboundinc/https://twitter.com/Tenbound https://www.instagram.com/tenbound/ Podcast Itunes https://podcasts.apple.com/us/podcast/the-sales-development-podcast/id1153817009?mt=2
“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation. Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies. During this episode, they discuss: Why identifying a prospect urgency is a powerful approach to segmentation The four levels of urgency: urgent, non-urgent, currently met, and none The role of core competencies when prioritizing segments What whales & fire extinguishers can teach us about segmentation Read Rod & Niel's Latest Articles: Let the Urgency of Your Customers' Needs Guide Your Sales Strategy Is Your Product Channel Ready? Enroll in Our Product Marketing Course to Learn More About Segmentation In Pragmatic's Market course, you'll gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. And Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. Learn More
Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.
This week Kevin & his co-host Craig discuss market segmentation and how it enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. _____________________________ Hosts details: Kevin Britz Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach Leadership by Design https://linktr.ee/kevinbritz https://www.leadershipbydesign.co/ Craig Page-Lee Facebook: https://www.facebook.com/craigpagelee LinkedIn: linkedin.com/in/craig-page-lee Email: cpagelee@gmail.com #2023 #leadershipbydesign #lunchtimeseries #kevinbritz #addingvalue #selfimprovement #corporate #coaching #success #unconsciousbias #enneagrampractitioner #enneagram #teambbuilding #coachtheleader #training #LTC #thefutureofworkishuman #leaders #leadership
Have you ever searched for the perfect resume to get hired? Or tried to create a product that appeals to everyone? This essay explores the logical fallacy of wishful reasoning and the importance of picking a niche. Discover why building a successful product means addressing a specific set of needs for a particular group of customers, and why a well-defined niche is the best place to start.My new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/the-dangerous-misconception-founders-have-about-their-market/The podcast episode: https://share.transistor.fm/s/e22791e5The video: https://youtu.be/jRc37k7I46s You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/This episode is sponsored by Pinto Financial. Check out their demo!
On today's show we are going to look at an asset class that continues to attract attention from both individual investors and institutional players. That asset class is storage. Storage is seen as a recession resistant asset class. There are clearly many signs that the global economy has entered recession, even if there have not been any official announcements to that effect. But saying storage alone is too simplistic. The asset class segments further into many types of storage, each with their own specific needs and customer base. As many of you know, our development company at Y Street Capital is very active in the world of storage among other things. I'd like to invite you to an educational session where we are going to do a deep dive on this subsegment of the storage asset class called Industrial Outdoor Storage. The webinar is going to be on Tuesday May 16 and there are a few time slots to choose from. If you'd like to attend the webinar to learn more about IOS, click on the link in the show notes where you will have the opportunity to register for the information session. https://event.webinarjam.com/register/2/5yq61fn ------------------ Host: Victor Menasce email: podcast@victorjm.com
146 - You've probably heard people talking about segmentation before, but have you ever wondered what it's all about?In today's episode, we go deep into all things market segmentation with our guest, Emil Kristensen. From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies.Tune in to learn more and level up your eCommerce marketing strategies on this week's episode of Email Einstein. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
In this insightful podcast, join us as we delve into the world of sustainable growth and quick commerce with Diego-Tarek de Aristegui. Explore the challenges and opportunities associated with transitioning people's buying habits from brick-and-mortar to online commerce, and learn why business acumen and data visualization have become essential skills for marketers in this rapidly evolving landscape.Diego shares invaluable insights on the importance of quality and customer experience, as well as the importance of establishing a purpose-driven company for long-term success. Learn how to distinguish your brand, strike a balance between short-term and long-term metrics, and avoid the creation of deal addicts through excessive promotions.Throughout the conversation, we talk about how sustainable growth varies based on your place in the market. Don't miss this captivating discussion that will inspire you to think differently and drive meaningful impact in the marketing industry.Scratch is a production of Rival
On this episode of The Marketer's Journey, I interview Quinn O'Brien, the CMO at Carnegie Learning, an ed-tech leader that is shaping the future of learning through AI. Letting us in on his unique career background so far, Quinn shares the story of his humble beginnings working as a receptionist at a marketing agency, and how that role piqued his interest in the brand side. He also shares stories from his past role at Lenovo, where he spent a large part of his career, and what he learned from launching his own company. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Follow your passion. It sounds cliché (and maybe it is) but that doesn't mean it's untrue: following your passion will take you far in your career and in life. In Quinn's case, this meant looking for opportunities in the world of education, where he felt he could truly make a difference.Understand each market segment's pain points—inside and out. Once he had made the leap into the education industry, Quinn quickly realized just how complicated the system was in North America. By taking the time to gain a deeper understanding of each market segment, he was better able to identify their pain points and therefore, provide solutions.Get clear on your definition of success. In a fast-moving industry like education, Quinn and his team need to ensure they have a crystal clear vision of what success means to them so they can stay consistently focused on their goal. With the concrete benchmark of helping teachers overcome daily challenges in mind, the company is in a better position to hit the ground running when it counts.Learn more about Carnegie Learning here: https://www.carnegielearning.com/ Learn more about Quinn here: https://www.linkedin.com/in/quinnobrien/
Key Takeaways:What is the right number of segmentation for your project?Experiences with using large vs. smaller segmentsPros and cons of segmentation sizeOur experiences working with unique projects and their approach to segmentation
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
In this episode, I chat with Acquibur Rahman, the founder of Mailmodo , a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. Last year, Mailmodo raised a $2 million seed round to simplify email marketing and maximize conversions for businesses. If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
In this episode, I chat with Janis Zech, the founder of Weflow, a sales productivity tool that helps AEs save time, structure their day, and win more deals on Salesforce. The company is backed by Cherry Ventures and founders of Contentful, Pitch, Soundcloud, and Tier, among others, and raised $2.7mn in 2021. If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).
Today I'm chatting with Avery Pennarun, CEO of Tailscale. Tailscale is a VPN service that makes devices and applications accessible anywhere in the world by enabling encrypted point-to-point connections using the open source WireGuard protocol. Avery begins by talking about his experience building a start-up while he was a college student and how things have changed as he leads his current start-up. Avery recommends the book “Crossing the Chasm” and we discuss market segmentation as it relates to creating a successful start-up. Avery explains how Tailscale has been successful in implementing market segmentation strategies. We conclude our conversation by talking about goal setting and the importance of quality.Highlights: Avery talks about his first start-up experience as a college student (1:10) Avery recommends “Crossing the Chasm” and discusses how it influenced his start-ups (7:54) We discuss market segmentation strategy (13:29) Specific marketing strategies used at Tailscale (18:41) Avery talks about mistakes he's made while building his start-ups (22:24) Goal setting in start-ups (24:42) We talk about the importance of quality in building word of mouth success (29:49) Avery answers the question “How do you maintain an identity as an engineer when you are also a serial entrepreneur?” (33:23) Links:Avery Twitter: @apenwarr @tailscale Company: https://www.tailscale.com
This week, Anna (https://twitter.com/annarrose) catches up with Sergey Gorbunov (https://twitter.com/sergey_nog) from Axelar (https://twitter.com/axelarcore) and revisits the topic of bridges. They chat about what led Sergey to work on interoperability, the problems these solutions try to solve, how it compares to existing solutions, and what's next for the project. They also chat about some of the challenges of a multi bridge landscape and the fragmentation of liquidity. Links for the episode: * Episode 223: Connecting Cosmos and Ethereum with Gravity Bridge (https://zeroknowledge.fm/223-2/) * Axelar Network (https://axelar.network/) * Github @axelarnetwork (https://github.com/axelarnetwork) * Axelar Whitepaper (https://github.com/axelarnetwork/whitepaper) * IBC Overview (https://docs.cosmos.network/master/ibc/overview.html) * Interoperability and Market Segmentation by Steve McKeon (https://medium.com/collab-currency/interoperability-and-market-segmentation-9cd098382414) If you are looking to jump into ZK professionally, check out the ZK Jobs board to find job posts from some of the top teams working in ZK - like Aleo, Anoma and Mina. If you're looking to hire, be sure to add your jobs as well! More at ZK Jobs Board (https://jobsboard.zeroknowledge.fm). Today's episode is sponsored by Polygon Zero (https://polygon.technology/solutions/polygon-zero/). Polygon Zero is a layer 2 scaling solution for Ethereum, powered by Plonky2. A groundbreaking prover system, which generates zk proofs faster than any other existing tech. Plonky2 supports efficient recursive proof generation allowing Polygon Zero to scale horizontally – meaning the throughput of the protocol is limited not by the weakest nodes on the network, but only by the total compute available. Visit polygon.technology (https://polygon.technology) to learn more. If you like what we do: Subscribe to our podcast newsletter (https://zeroknowledge.substack.com) Follow us on Twitter @zeroknowledgefm (https://twitter.com/zeroknowledgefm) Join us on Telegram (https://zeroknowledge.fm/telegram) Catch us on Youtube (https://zeroknowledge.fm/) Head to the ZK Community Forum (https://community.zeroknowledge.fm/) Support our Gitcoin Grant (https://zeroknowledge.fm/gitcoin-grant-329-zkp-2)
iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:You can cast your vote for iDigress here: wbby.co/pod-creativityBeyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter: Twitter.com/FindTroy• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
It seems like every time you blink, a new learning platform pops into existence with some new innovative twist. There are now well over 800 learning platforms on the market. The real question is: what are we supposed to do with that information? How does any organization even begin to make sense of the crazy LMS (...or more like Learning Platform) market place.Tune in for an informal discussion as Bryan Chapman shares his framework for learning platform market segmentation, with 10 primary segments and 37 sub-sectors based on different user models. After presenting his map of the learning space, we'll let the discussion and questions take us anywhere you'd like to explore. Some topics that may be fun to touch on include innovations around collaborative learning, balancing highly structured learning with learning-on-demand; and how many organizations use multiple technologies as part of a broader learning ecosystem.Become virtual friends with the IDIODC gang on Twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:Brent: @BSchlenkerChris: @Chris_V_WIDIODC: @TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow
There are two common B2B marketing mistakes.The first is seeing the entire industry you're in as targets. "Everybody needs our product!"The second and more prevalent is to recognize you have different targets, but all your communications and messaging are the same.Big mistake.One of the keys to successful marketing is "message to market match." That means your messaging to target segment A is different from your message to segment B.In this episode, THE Dave Loomis and Steve Miller, better known as Kelly's Dad, not only why clear segmentation is important, but how you can develop specific messaging for each group.
Success Made to Last Legends with Bob Wright of Firebrick Consulting. Robert M. Wright specializes in the creation of break-away revenue strategies and unblocking critical problems to drive substantial market valuation for technology companies. Bob has been at the forefront of innovative positioning strategies and helps executives understand and drive the levers to achieve break-out growth and category dominance. Over his career, Bob has successfully driven category leadership and differentiation strategies for over 250 B2B technology companies including VMware, Microsoft, SAS, Citrix, as well many new category disruptors such as PLEX, Workday, HootSuite and New Relic. He is a frequent speaker and sits on several advisory and non-profit boards. Specialties: Positioning Strategy, Strategy to Point of Revenue, Scale-Up, Market Segmentation and Propensity to Buy, Break-out-of-the Box, Category DisruptionBecome a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
My mentor Jeremy Kobus came on the show to talk about designing businesses with humans in mind (instead of profit). We got a little bit sidetracked…but we promise it connects.Link to Kings of Leon NFT story.Topics:How Amazon Fucks You and Everyone ElsePsychographics, Ads Aren't Necessarily BadDiversifying Your Hobbies and WanderingStepping into OpportunitiesDesign ThinkingHow to Ask QuestionsHow to Waste Your Time (While Putting Your Heart on the Line)Understanding Why Blockchain is a Positive Future
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