PageFair Insider

In 2015 Scott Cunningham told world "we messed up" on behalf of the advertising industry. He was then Head of IAB TechLab, an independent unit of the IAB, a powerful industry trade body that represents digital media and advertising businesses. This discussion with Scott Cunningham continues the discussion on how to fix advertising and media, and how to sustain the open web. Scott now runs Cunningham.Tech, a consultancy.

I spoke with Jason Kint, CEO of Digital Content Next. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. As CEO of DCN Jason represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. Highlight statements from this podcast: "The consumer has a right to have an adblocker. People ask me if that’s unethical and I say absolutely not." - Jason Kint, CEO of DCN "The publisher has a right to serve advertising to the audience. … If the audience comes into a site and has an adblocker and the publisher goes ahead and serves advertising to that audience I think there should be some sort of disclosure about that, and that advertising should meet the consumer’s expectations. And if it solves for the issues of a better user experience, security, and privacy, then I think it’s OK. And I don’t think the audience is going to have any issue with that either. That’s part of the value exchange." - Jason Kint, CEO of DCN The discussion was recorded on 2 September 2016.