Podcasts about pagefair

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Sean Blanchfield, serial entrepreneur and co-founder of Demonware, PageFair, and Jentic, to unpack his journey from student entrepreneur to scaling and selling tech companies. Sean shares candid insights into the early days of launching startups in Ireland, how Demonware became a critical player in multiplayer gaming, and the bold pivots that led to success. He also dives into his later ventures, PageFair, which tackled ad blocking in the digital advertising space, and Jentic, his latest project at the forefront of AI-driven market insights. From fundraising struggles to navigating acquisitions, Sean reflects on the lessons he's learned across multiple ventures. If you're a founder working on product-market fit, considering an exit, or fascinated by the business behind gaming and ad tech, this episode is packed with insights you won't want to miss.

Jentic, an artificial intelligence startup building the integration layer for AI, has announced it has raised €4 million in pre-seed funding. The round was led by Elkstone with additional participation from Sure Valley Ventures, TechOperators, and Shuttle. Many notable technology founders and leaders also joined the round as angel investors. The funding will be used to expand the team, accelerate product development, and bring an integration layer for AI to market. Founded in late 2024, Jentic is a communication middleware layer for AI agents, which enables developers and organisations to easily hook their AI agents up to other systems, and manage and control their communication. It aims to be the platform that unites the expanding ecosystem of AI agents, from those offered by tech giants to bespoke agents created by in-house teams. Over the past few years, the AI sector has experienced unprecedented growth, driven by rapid innovation and a surge in investment. An AI agent is a software program that uses AI to plan how to accomplish goals and tasks, and performs the steps in that plan by connecting to other software systems. An agent is like a "self-driving" computer program, which has its goal set by a human user, but performs all the necessary actions itself. Jentic is focusing on the connection layer between agents and all other software, increasing agent capability, maximising reliability and helping organisations monitor and manage large-scale AI deployments. Jentic is founded by an experienced team of tech entrepreneurs, including CEO Sean Blanchfield, former co-founder of PageFair (acquired by Blockthrough) and DemonWare (acquired by Activision Blizzard), COO Dorothy Creaven, former Managing Director at Rent The Runway and co-founder of Element Wave, Michael Cordner, co-founder of Mindconnex, and Dr. Tilman Schaefer, a founding team member at DemonWare. "We're building critical infrastructure to enable developers to easily and securely hook their AI systems up to the world's APIs,"said Sean Blanchfield, co-founder and CEO of Jentic. "This is the future of automation, and it needs a new kind of integration layer to manage the unique complexity, reliability and security issues that arise when AI becomes highly connected. We have a strong history of building category-leading middleware, and this funding will allow us to quickly expand our world-class team, match the tremendous pace of AI development, and deliver a platform that empowers developers and organisations to deploy sophisticated AI with confidence." For developers, Jentic streamlines API integration for AI agents, automatically matching them with optimal tools as they execute tasks. For executives, it provides centralised oversight of agent operations across the organisation, enabling monitoring, security management, and access control. "At Elkstone, we are committed to backing ground-breaking startups capable of transforming industries," said Niall McEvoy, Head of Venture at Elkstone. "Jentic's clear vision to establish a universal AI integration layer aligns perfectly with our mission to drive technological innovation. Backing experienced serial founders with a clear global market opportunity underpins why Elkstone is leading this funding round, and we are enthusiastic to support Jentic's growth." Several experienced tech leaders sit on Jentic's board of advisors including Steven Collins (CTO of Unity, former CTO of King, co-founder of Havok and Swrve), Patricia Scanlon (Ireland's AI Ambassador and founder/former CEO of Soapbox Labs, acquired in 2023 by Curriculum Associates), Colm Long (former VP of Global Operations at Facebook and Director of Operations at Google, previously COO at Tines), Fergal Reid (VP of AI at Intercom) and Mark Cummins (former founder/CEO of Pointy and Plink, which were respectively acquired in 2010 and 2020 by Google). See more stories here.

Published Apr 4, 2016 Wow, we are now at Episode #22 of Get Fact Up. And if you were starting to feel overwhelmed with all the marketing activities you should be doing, now is the time to reflect. This week we collate the info we have been sharing over the past few months and give you the Top 7 Marketing Lessons according to MeMedia. If you are new to the Marketing scene, then these are must do's! And if you've been in the game a while, can you tick all of these of your business checklist? Tune in to find out. Want to get even more Fact Up? Subscribe on our Website: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media ______________________________________________________________ GET FACT UP #22 TRANSCRIPT G'day, Australia. I'm Chris Hogan, founder and CEO of MeMedia. Recently, we've received some feedback on just how great Get Fact Up has become, so we thought we'd take today as an opportunity to go back and look at the top seven lessons we've learned since October 2015. But please excuse how green I was presenting to camera just 22 episodes ago. In Episode 3, we covered content marketing. There, we hinted at one of the most important aspects of establishing a quality marketing strategy is: knowing your ideal client. MeMedia damn sure that you know who your ideal client is. It's just a matter of uncovering what they want, why they want it, when they want it, and how you can help them. This was the first mention of knowing your ideal client, and this theme doesn't stop. Right through all Get Fact Up episodes, and especially in Episode 18, when we got in deep with understanding how to create your digital marketing strategy. Your digital marketing strategy is meant to serve as a well-thought out analysis of how to reach out and attract your ideal client to your business. Because you've dedicated time to developing a well-thought out marketing strategy, either by yourself or with an agency like MeMedia, you shouldn't ignore that research that you've done around your ideal client. That is really going to set your marketing apart for the year to come. SEO should play an essential role in every online marketing campaign, and in Episode 4, we uncovered what SEO means for your business. Here's a few points that we'd like to cover with you. Forget keyword stuffing. No need to weave keywords into your sentences. Just write normally and Google will figure it out. Stop worrying and stop creating unnatural links back to your website. If you're building and marketing your website properly, then your search engine rankings will come, because that is the beauty of Google's most recent changes. This means that you have more time for creating engaging content, more social media marketing time, more ad creation time, and building integrated online marketing campaigns. In time, you're sure to dominate all of your online marketing channels. ♫ All of them ♫ In a recent report, Moz listed the most influential ranking factors. Number one was domain-level link quality, and quality of all inbound links to your website. Number two was page-level link quantity and quality of inbound links to a specific page. Number three was page-level keyword and content relevance. How well your on-page content is written for the keywords being searched. And number four was all of the technical, such as content length, readability, open graph markup, uniqueness, load speed, structured data markup You can test some of these technical features from the links in our blog, or get in touch with MeMedia and we can help you out. And number five, how many people are going to your site and how engaged are they? Given that you and I are separated by a computer screen, it's difficult for us to know whether or not our key messages are being received loud and clear. So in Episode 5, we covered how important it is to target that mobile user. Let's have a look. Readership is moving to mobile very fast, with PageFair now estimating that all mobile traffic accounts for 38% of all online browsing. Other insides tell us that BuzzFeed's mobile traffic outstripped its desktop traffic early in 2013. So if you're advertising online, you need to make sure that mobile is an essential consideration that you're making in your digital strategy. And don't forget that smartphone penetration in Australia has reached 75%. It's not like Aussies aren't using online phones. Some of us even have two, and we're really well-connected. We can tend to repeat ourselves on what we feel to be the most important thing for you to know and remember, and that's addressing the mobile user, so we have mentioned that in Episode 6, Episode 10, and Episode 19. Tracking the performance of your online marketing campaigns is uber-important, so we included two episodes of Google Analytics, to get you up to date with how to implement this platform. Here's a snippet right here. We've got the four most important steps to get your business started with Google Analytics. Wrong. Wake up, Australia. Google Analytics rocks. MeMedia would definitely encourage watching those entire episodes that we just shared with you on Google Analytics. And, if they're not your cup of tea, please share them with your marketing team. In Episode 20, we covered how important it is to integrate your marketing with your website. Here's a snippet. Put simply, all of your marketing collateral should never work alone. Nothing ever does work on its own. Integrating your website with your marketing activity will create a path of least resistance for people to do business with you. Essentially, we want to break down those barriers so people don't have an excuse not to do business with you. ♫ I came in like a wrecking ball ♫ Apart from creating your digital marketing strategy, we felt that the most important lesson we shared with you was in Episode 21, and that is the importance of creating your landing page. A landing page is a page that has been created for a specific marketing or advertising campaign. Creation of a landing page is super-important because generally speaking, a large percentage of advertisers send people to their homepage, and if you analyse your homepage, it probably isn't the most ideal page to send people who are searching for a specific product or service. Thanks for listening, Australia, and thanks for the awesome feedback. We absolutely love hearing it, no matter what form it takes. Next week, we'll be sharing what's happening in the online marketing arena. So stay tuned, we'll see you next Monday.

Today's Commexis Cast discusses two security issues you'll want to be aware of: malicious redirect ads being placed on high-profile sites like the New York Times, and Google's looming security certification deadline. First, Steven Melendez's reports on Fast Company regarding malicious ads appearing on sites like The Atlantic and the aforementioned New York Times. Users are finding that when reading these sites on mobile, they are occasionally redirected to another mirror site that plays fake ads. You can find examples below (credit to @joshsternberg and @anildash, respectively). Most of Melendez's piece explains programmatic advertising, but there are a few interesting numbers on the use of ad blockers, something ad buyers are saying might increase as malicious ads continue to spread. "PageFair," Melendez writes, "which studies adblocking, said in a 2017 report that adblocking usage had grown 30% during the previous year." Ad blocking doesn't seem to be stopping anytime soon, The Cast questions whether third-party ad blocking extension use will go down following Google Chrome's February 15th release of a built-in ad blocker. Second, MediaPost's Laurie Sullivan reminds marketers of Google's upcoming deadline that will see Symantec-issued certificates in Chrome become distrusted. This change could cause some sites that continue using these certificates to have issues showing to users, if they appear at all. In a letter to MediaPost, Sharti Shunn, the digital marketing strategist at Vizion Interactive, said the changes would have three effects on advertisers. Sullivan summarized that pages may send trigger warnings to users about the trustworthiness of the site, ads could be removed from paid-search programs if their landing pages have this Symantec issue, and finally HTTPS will be a must lest pages receive ranking decreases. This Chrome update is slated for release sometime in March or April, Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

GDPR is a Tidal wave headed for the digital media ecosystem. All data brokers and publishers who make margins based on personal data will be affected. This includes Global giants such as Facebook and Google. Websites are leaking personal data to unwarranted parties. Consenting audiences will be tiny compared to what we have today. The transition to non-personal data is the answer. This week's guest is Dr Johnny Ryan, Head of Ecosystem for PageFair. Johnny is currently focussing on GDPR, the ePrivacy Regulation, and media sustainability. Johnny is also the author of “A History of the Internet and the Digital Future”. Johnny breaks down what GDPR means in general and more specifically for digital publishers of all types. He discusses the pitfalls and the solutions.

Never miss your #MediaSnack - subscribe for updates every Friday "It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode. We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishers, content companies and other ad-funded businesses show that they are now struggling to hit their financial targets. The latest report from GroupM called 'The State of Video' suggests that we are now becoming more intolerant towards advertising. And the biggest indicator if this is the raise of ad-blocking technology. Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million. The other interesting piece of research from Harvard Business School shows a negative trends in the audience's attention to TV advertising. The report highlights that the percentage of ads considered fully viewed and getting high attention has decreased dramatically, from 97% in the early 1990s to less than 20% 2012 and so the trend continues. And the trend continues nowadays, as the viewers now have an ability to skip commercials on smart TVs and other devices. The desire to escape from advertising by fast-forwarding commercials and installing ad-blocking software is perhaps a symptom of the poor quality and viewer experience of ads today. Many content businesses have seen the opportunity in offering ad-free experience and built their business models around that. People subscribe to the premium version of Amazon, or get Netflix accounts and watch their favourite shows without ads. A large number of mobile games are also offering ad-free experience in exchange for paid version of the apps.Spotify was also a pioneer in an ad-funded versus a subscription model. Last week, AdAge published an article suggesting that Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans. After publication, an Amazon spokeswoman said the company has no plans to create a free, ad-supported version of Prime Video. But if not Amazon then we expect that one of the OTT TV companies will offer an advertising funded free version. This brings to life the concept by Prof. Scott Galloway that "advertising is a tax that only poor people will pay" and you can see how that becomes the reality in this situation. That clearly defines advertising as an irritant to be avoided if you can, which is a damning indictment on the global commutations industry. What has lead us there? The crappy media supply chain is likely the guilty party and has distracted marketers and encouraged then to be lazy in reducing the quality of the advertising experience but targeting more closely, expecting the same results. People accept good quality advertising, what if the deal was, whatever you wanted to do, watch a movie, login to Facebook, play a game that there would always be one great advert? We think that would be a good model and puts the onus on the advert and the placement to be more relevant and of better quality. Next year, following P&Gs lead, more company CMOs will want to stop being distracted by media mess and allow their organisations to focus back on the craft of advertising.

In this episode of the podcast, PageFair's Johnny Ryan talks to host Angelique Carson about why ad tech is in trouble. Essentially, the industry faces a consumer revolt of sorts given the strict consent requirements under the pending GDPR and ePrivacy Regulation. Consumers indicate they're likely to opt-out en masse, and advertisers are faced with a new world from the Wild Wild West they'd been operating under previously.

TNS Kantar har på oppdrag av Adlink og Acast gjennomført den første store podkastundersøkelsen for å avdekke hvem som er den typiske norske podkastlytteren. Podkastlyttingen er i sterk vekst. Podkastplattformen Acast hadde 500,000 nedlastninger i juli 2016. I mai 2017 hadde antallet vokst til 3 millioner. Med 30% prosent markedsandel i Norge skulle det tilsvare over 9 millioner. Og får Acast rett vil det vokse til nærmere 20 millioner innen utgangen av året. Vi diskuterer hovedfunnene fra TNS Kantar sin store norske podkastundersøkelse, som blant annet avslører hvem som er den typiske norske podkastlytteren. I Sverige har podkasten Spår resultert i at en drapsdømt har blitt frikjent. Etter 13 år i fengsel forventes det at den tidligere drapsdømte mannen nå vil få en rekordstor erstatning etter justismordet. Spotify vokser voldsomt. Det gjør også underskuddet, mens omsetningsveksten har bremset noe opp. Samtidig øker konkurransen. PageFair har lagt frem Adblock-rapporten for 2017, og nå er... See acast.com/privacy for privacy and opt-out information.

WIKN is a one stop shop for advice from industry experts, offering their insights with hindsight about what they know now that they wished they knew then. Sean Blanchfield is CEO and co-founder of PageFair, the company at the forefront of the digital adblocking debate. The post WIKN E09 Sean Blanchfield Technologist & CEO OF Pagefair shares the secret to start-up’s appeared first on WIKN.

I spoke with Jason Kint, CEO of Digital Content Next. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. As CEO of DCN Jason represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. Highlight statements from this podcast: "The consumer has a right to have an adblocker. People ask me if that’s unethical and I say absolutely not." - Jason Kint, CEO of DCN "The publisher has a right to serve advertising to the audience. … If the audience comes into a site and has an adblocker and the publisher goes ahead and serves advertising to that audience I think there should be some sort of disclosure about that, and that advertising should meet the consumer’s expectations. And if it solves for the issues of a better user experience, security, and privacy, then I think it’s OK. And I don’t think the audience is going to have any issue with that either. That’s part of the value exchange." - Jason Kint, CEO of DCN The discussion was recorded on 2 September 2016.

Bennet Kelley discusses Battle over Adblocking with PageFair's Johnny Ryan. Dr Johnny Ryan (@johnnyryan) is Head of Ecosystem for PageFair where he works with global stakeholders to sustain the open Web beyond blocking. His previous roles include being Chief Innovation Officer of The Irish Times.Dublin-based PageFair is the leader in ad block solutions for website publishers. PageFair Analytics is used by over 2000 publishers to measure their exposure to ad blocking. PageFair technology is used by many premium publishers to restore blocked ad inventory. PageFair Ads is a self-serve advertising platform that displays non-intrusive ad formats to ad block users.

Benvenuti alla puntata numero 14 de “Il bernoccolo del content”, il podcast di netnoc dedicato al content marketing, puntata del 6 Giugno 2016.Con Andrea Ciulu e Pasquale Borriello.Oggi affrontiamo un tema che fa paura a molti, gli ad blocker. Secondo una ricerca della società PageFair, sarebbero installati sul 22% dei device mobile. Questo significa una crescita del 90% rispetto all'anno precedente.I dati sugli AdBlockerhttp://www.ibtimes.co.uk/surge-mobile-ad-blockers-seen-posing-serious-threat-digital-media-1563111 Il trend analizzato da Digidayhttp://digiday.com/publishers/lies-damned-lies-ad-blocking-statistics/La crescita degli adblocker è confermata dai nuovi trend del digital advertising: http://www.adweek.com/news/technology/7-big-trends-are-shaping-future-digital-advertising-171773La reazione degli editori si è rivelata un boomerang: http://www.niemanlab.org/2016/06/forbes-has-quit-bugging-some-people-about-their-adblockers/Brad Jakeman http://adage.com/article/special-report-ana-annual-meeting-2015/agencies-fire-ana-convention/300942 Adblock: un'ottima notizia per il Content http://www.netnoc.it/blog/adblocker-e-content-marketing-cosa-succeder%C3%A0 Grazie a tutti voi che ci avete seguito. Ricordate di iscrivervi al podcast su iTunes o Soundcloud e di seguirci su netnoc.it, Facebook, Twitter e Linkedin.E se vi è piaciuta questa puntata, potete votare il Bernoccolo del Content su iTunes.

AT&T Data Security Analysts discuss BGP, Ransomware, hacked license plate readers, KeeFarce malware, an attack on PageFair, and the Internet Weather Report. Originally recorded November 10, 2015.

Today Beau talks about vBulletin RCE, PageFair serving malware, and a million dollar bug bounty for iOS 9.  For a full list of stories visit http://wiki.securityweekly.com/wiki/index.php/Hack_Naked_TV_November_9_2015#Beau.27s_Stories.For a directory of all Hack Naked TV shows visit http://wiki.securityweekly.com/wiki/index.php/Hack_Naked_Show_Notes.Security Weekly Web Site: http://securityweekly.comHack Naked Gear: http://shop.securityweekly.comFollow Security Weekly on Twitter: @securityweeklyFollow Beau on Twitter: @dafthack

Today Beau talks about vBulletin RCE, PageFair serving malware, and a million dollar bug bounty for iOS 9. For a full list of stories visit http://wiki.securityweekly.com/wiki/index.php/Hack_Naked_TV_November_9_2015#Beau.27s_Stories. For a directory of all Hack Naked TV shows visit http://wiki.securityweekly.com/wiki/index.php/Hack_Naked_Show_Notes. Security Weekly Web Site: http://securityweekly.com Hack Naked Gear: http://shop.securityweekly.com Follow Security Weekly on Twitter: @securityweekly Follow Beau on Twitter: @dafthack

Zapraszamy do wysłuchania kolejnego podcastu. Adam Haertle (UPC Polska), Sergiusz Bazański (Dragon Sector) i Mirosław Maj (Fundacja Bezpieczna Cyberprzestrzeń) komentują ostatnie wydarzenia ze świata bezpieczeństwa teleinformatycznego. Dzisiejsze tematy to:  – Wyciek danych z TalkTalk, – Walki z botnetem Dridex, – Atak na PageFair, – iPhone bug bounty, – Aresztowania w polskim underground, – HelloBarbie – prywatność https://www.cybsecurity.org/wp-content/uploads/2015/11/CyberCyber_9.mp3 RSS: https://www.cybsecurity.org/feed/podcast/ iTunes: https://itunes.apple.com/pl/podcast/cyber-cyber…/id988807509?mt=2 More

The Internet runs on advertising. Everyone from huge tech companies to scrappy start-up websites rely on ads. There's just one problem: People hate advertising and the tracking that comes with it – and droves of us have started blocking them. I might have raised my voice a little when I learned she was adblocking our own. site. https://t.co/5sZVJ4ft4a — Nicole Cliffe (@Nicole_Cliffe) September 21, 2015 A report from Adobe and PageFair last month found that there are now 198 million active ad-block users worldwide, costing publishers nearly $22 billion. With the advent of iOS 9, app developers can now create ad blocking software for Safari's mobile browser, giving the huge market of iPhone and iPad users the power to block ads on mobile. Within hours of iOS 9's launch, ad blockers topped the App Store charts. And within hours of that, even the app's creators started having second thoughts. It's the ethical quandary at the heart of the Internet as we know it. If we're not paying for content, how does it generate a salary for the people producing it? On this episode of Note to Self, Casey Johnston of WireCutter and The Awl helps us delve into the catch-22 of loving the scrappy start-up websites, and hating the way they're funded. Here's some parting advice: If you decide to take the ad-blocking plunge? If you use Android or Apple, you have options. The most popular app for iOS right now is Crystal. Once you've chosen the right app (list here), install it, go into "Settings" for Safari, and select that app as your content blocker. This way, content is blocked across all implementations of Safari, including the Safari app itself and within apps that use the Safari API. Do the same on your desktop web browser. If you want to use an ad-blocker, but really, really don't want to hurt your favorite content creators? Try "white-listing" that site under settings – you can pick and choose which sites show you ads. In fact, you might not always have a choice. The Washington Post refuses to show content to people who use ad blockers. The Atlantic, The Guardian, and Mother Jones all show ad blocking users requests to disable or donate in place of ads. Ad blocker users are themselves becoming the new target of ads http://t.co/UQZ2ltRczC — Nieman Lab (@NiemanLab) September 22, 2015 And if you want to outsource this ethical quandary to an app? Developer Darius Kazemi has been working on "The Ethical Ad Blocker," a Chrome extension/ad blocker that will not let you see a website if it runs on advertising. Basically, you have to make the choice every single time.  Let us know what you decide!  Subscribe to Note to Self on iTunes, Stitcher, TuneIn, I Heart Radio, or anywhere else using our RSS feed.