Podcasts about iab

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Latest podcast episodes about iab

Der KI-Podcast
Killt KI die Chancen von Berufseinsteigern?

Der KI-Podcast

Play Episode Listen Later Jun 17, 2025 47:33


Die KI-Welt diskutiert über das neue Thema der Stunde: Verschlechtert die KI-Revolution die Berufsaussichten von Jobeinsteigern? Gleich mehrere Datenanalyse-Firmen schlagen Alarm, und tatsächlich ist der Arbeitsmarkt für Berufseinsteiger vor allem in Tech- und Wissensjobs derzeit nicht gerade rosig. Doch liegt das wirklich an KI? Fritz und Marie gehen auf Spurensuche. Über die Hosts Fritz Espenlaub ist freier Journalist und Ökonom. Er arbeitet unter anderem für den Bayerischen Rundfunk und das Tech-Magazin 1E9. Marie Kilg ist Chief AI Officer bei der Deutschen Welle. Zuvor war sie Produkt-Managerin bei Amazon Alexa. In dieser Folge: 00:00 Intro 02:01 Warum Berufseinsteiger am meisten unter KI leiden könnten 11:48 Warum KI-Effekte am Arbeitsmarkt so schwer festzustellen sind 24:51 Worauf müssen wir uns einstellen? 35:19 Was haben wir diese Woche mit KI gemacht? Links: Job-Apokalypse für Berufseinsteiger? https://www.nytimes.com/2025/05/30/technology/ai-jobs-college-graduates.html?unlocked_article_code=1.PE8.Z1uC.IKjWNUrtCXPz&smid=nytcore-android-share Weniger Einstiegsjobs? https://www.signalfire.com/blog/signalfire-state-of-talent-report-2025 Arbeitslosigkeit in Europa: https://www.destatis.de/Europa/EN/Topic/Population-Labour-Social-Issues/Labour-market/EULabourMarketCrisis.html Wird Programmieren bei Amazon zur Fließbandarbeit? https://www.nytimes.com/2025/05/25/business/amazon-ai-coders.html Melanie Arntz am IAB: https://iab.de/mitarbeiter/arntz-melanie/ Shopify CEO Tobias Lutke: KI ist Pflicht https://x.com/tobi/status/1909231499448401946 Broken Ladder Problem: https://abcnews.go.com/Business/ai-risks-broken-career-ladder-college-graduates-experts/story?id=122527744 Podcasttipp der Woche: https://www.ardaudiothek.de/sendung/based-on-a-true-story-die-koenige-von-malle/14579351/ Redaktion und Mitarbeit: David Beck, Cristina Cletiu, Chris Eckardt, Fritz Espenlaub, Elisa Harlan, Franziska Hübl, Marie Kilg, Mark Kleber, Gudrun Riedl, Christian Schiffer, Gregor Schmalzried Kontakt: Wir freuen uns über Fragen und Kommentare an kipodcast@br.de. Unterstützt uns: Wenn euch dieser Podcast gefällt, freuen wir uns über eine Bewertung auf eurer liebsten Podcast-Plattform. Abonniert den KI-Podcast in der ARD Audiothek oder wo immer ihr eure Podcasts hört, um keine Episode zu verpassen. Und empfehlt uns gerne weiter!

Enno Beckers Erben
#090 - 14 Steuertipps zur Abfindung

Enno Beckers Erben

Play Episode Listen Later Jun 14, 2025 24:27


Nachdem wir drei Folgen über die Abfindung gesprochen haben, hauen wir jetzt noch eine raus und geben nochmal 14 Steuertipps, die wir noch nicht gegeben haben. Von der Kranken- und Rentenversicherung über die Bildung eines IAB bis hin zur GmbH-Gründung ist alles dabei.Steuerberater gesucht? Von der Lohn- und Finanzbuchhaltung, über den Jahresabschluss und die Steuererklärungen bis hin zur Steuerberatung: Bei uns werden ausschließlich Steuerberater*innen tätig. Lernen Sie uns kennen und machen Sie künftig keine Kompromisse mehr: https://kanzlei-pfalz.de/index.html

IAB UK Stay Engaged
LIVE from Engage 2025: The Times, TikTok, Spotify, Time Out & more

IAB UK Stay Engaged

Play Episode Listen Later Jun 13, 2025 44:09


For the first time ever, we recorded a podcast live from Engage – IAB UK's flagship event. Stationed in the bar area at Soho Place, the IAB's Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year's theme centred on how content connects, you'll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify's Jenny Haggard and TikTok's Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025Podcast guests:Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday TimesCallum Smith, Head of Marketing Solutions, TikTokAlex Partridge, podcaster & content creatorJenny Haggard, Global Thought Leadership Lead, SpotifyRob Biagioni, Managing Director, Time OutOllie Presswell, Innovation Lead, Wanderlab by TripadvisorMolly Griffin, The Goat AgencyIsvana Da Silva, ImmediateMaddie Torbati, Mindshare Hosted on Acast. See acast.com/privacy for more information.

New York’s Finest: Retired & Unfiltered Podcast
EXCLUSIVE : NYC Mayoral Candidate Jim Walden unveils his plan for CCRB

New York’s Finest: Retired & Unfiltered Podcast

Play Episode Listen Later Jun 9, 2025 145:43


On this episode of #TheFinestUnfiltered John & Eric sit down with NYC Mayoral Candidate Jim Walden to discuss his plan for the NYPD's Civilian Watchdog, the Civilian Complaint Review Board. Link to learn more about Jim or donate to his campaign https://jimfornyc.com/ To follow Jim on social media https://x.com/jimfornyc https://www.instagram.com/jimfornyc/ Related Articles: https://nypost.com/2025/01/04/us-news/nyc-mayoral-hopeful-jim-walden-wants-to-fight-city-hall-corruption-with-overhauled-agency/ For any financial or investment advice please contact LaidLaw Blue at 888-901-2583 (Blue) or visit them online at https://laidlawwealthmanagement.com/laidlaw-blue/ tell them your friends at #TheFinestUnfiltered sent you. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5689366474915840 #NYPD #NYC #Crime #Politics #Podcast #policepodcast #Cops #JohnMacari #EricDym #CCRB #BiasBasedPolicing #jimwalden #nycmayor,#abolishccrb, #abolishing IAB,

Podcast Insider

Podcast Insider

Play Episode Listen Later Jun 9, 2025 20:26 Transcription Available


Feeling overwhelmed? You're not alone. When you're just getting started, the goal isn't to do everything—it's to do the right things well. Here's what to focus on and how Blubrry supports you every step of the way. Today's Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you.

KonversiO-Optimistit
IAB Insider: Mittaaminen, mallinnus ja markkinoinnin tarkoitus – tervetuloa mukaan kasvuun

KonversiO-Optimistit

Play Episode Listen Later Jun 5, 2025 58:57


Kaupallinen yhteistyö: dentsuTervetuloa kuuntelemaan IAB podcastia! Kolmannen kauden toisessa jaksossa sukellamme markkinoinnin nykytilaan ja tulevaisuuteen yhdessä dentsun kokeneiden asiantuntijoiden Juha Halmesvaaran ja Gabriel Mäkelän kanssa. Juontajana toimii IAB Finlandin toiminnanjohtaja Pasi Raassina. Jakson teemoja:Mikä on tärkein yksittäinen ilmiö markkinoinnissa 2020-luvun puolivälissä?Miten pirstaloituminen vaikeuttaa kohdentamista ja mittaamista?Tekoäly markkinoinnissa: hyöty vai hype?Kasvu ja markkinointi – mihin markkinointi riittää ja missä kulkee raja?Tämä jakso tarjoaa näkökulmia strategiseen markkinointiin, kasvun tukemiseen ja tulevaisuuden teknologioihin – suoraan asiantuntijoiden suusta, rennolla mutta terävällä otteella.

Masters of Privacy (ES)
Henry Velasquez: roles, metas y adecuación normativa en el uso de Data Clean Rooms - arranca la Data Clean Room Alliance

Masters of Privacy (ES)

Play Episode Listen Later Jun 2, 2025 34:08


¿Hemos encontrado la fórmula ganadora para el aprovechamiento de los datos “de primera parte” (1st-party data)? ¿Qué desafíos presentan los Data Clean Rooms? ¿Qué es la DCRA? Henry Velasquez es Global DPO para el sur de Europa y LATAM en el Grupo Publicis, abogado especializado en tecnología y protección de datos, y miembro del Consejo Asesor de la IAPP. A todo ello suma además ahora ser co-fundador de la Data Clean Room Alliance de la que hablaremos hoy. También es profesor asociado en varias instituciones como la Universidad Complutense de Madrid, la IAPP, la IAB, el Data Privacy Institute, ISMS Forum, el Colegio de Abogados de Madrid y otros, además de colaborador en publicaciones especializadas.  Referencias: Henry Velasquez en LinkedIn Data Clean Room Alliance Henry Velasquez: Retail Media y Data Clean Rooms en acción (Masters of Privacy, 2023) Nicola Newitt: The legal case for Data Clean Rooms (Masters of Privacy) EDPB Guidelines on targeting of social media users Enrique Extremera: Aspectos legales de los Data Clean Rooms (Masters of Privacy, 2022) Silvia Ruiz y Henry Velásquez: el rol del DPO en la agencia de medios (Masters of Privacy, 2021)  

Podcast Insider
Using Your Podcast as a Jumping-Off Point for a Book – PCI 444

Podcast Insider

Play Episode Listen Later Jun 2, 2025 22:25 Transcription Available


Use your podcast content to your advantage -- and turn it into a book! If you've ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you're not alone. This week, we're explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we'll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you're thinking print, eBook, or audio companion, we'll show you how Blubrry's tools make the transition from podcaster to author smoother than you think. Today's Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book. How to do it: Review your last 20–30 episodes to find common threads. Identify high-performing episodes using Blubrry's IAB-certified podcast statistics. Use audience feedback and questions to help refine your message.

The MadTech Podcast
MadTech Daily: EU warns Shein to fix violations; xAI Partners with Telegram

The MadTech Podcast

Play Episode Listen Later May 30, 2025 2:52


In today's MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.

KonversiO-Optimistit
IAB Studio: Mitä kuuluu digitaaliselle ulkomainonnalle?

KonversiO-Optimistit

Play Episode Listen Later May 23, 2025 42:20


Digitaalinen ulkomainonta eli DOOH on yksi digimainonnan nopeimmin kasvavista osa-alueista – mutta miksi? IAB Studion tuoreessa jaksossa sukelletaan syvälle digitaalisesti toteutetun ulkomainonnan nykytilaan, haasteisiin ja tulevaisuuden mahdollisuuksiin.

IAB UK Stay Engaged
The latest on the LHF ad rules

IAB UK Stay Engaged

Play Episode Listen Later May 23, 2025 14:09


For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government's latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions.With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what's changed, what the voluntary period means for advertisers and what still needs to happen before the new rules come into force. Sinead also shares how we got to this point, what happens next on legislation and guidance and why industry support has been so crucial in securing this clarity.For more information, visit: https://www.iabuk.com/news-article/government-confirms-brands-ads-exemption-lhf-ad-ban Hosted on Acast. See acast.com/privacy for more information.

The MadTech Podcast
MadTech Daily: Google Introduces ‘AI Mode' in Search; EU Investigates TikTok Over ‘SkinnyTok' Harm to Minors

The MadTech Podcast

Play Episode Listen Later May 22, 2025 2:49


In today's MadTech Daily, we discuss Google's launch of ‘AI Mode' in Search, EU's investigation into TikTok's ‘SkinnyTok' content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB's updated digital advertising contract terms.

Sounds Profitable: Adtech Applied

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

NotiPod Hoy
Nuevo servicio facilita transición de audio a video

NotiPod Hoy

Play Episode Listen Later May 21, 2025 2:44


Entérate de lo que está cambiando el podcasting y el marketing digital:-Nueva plataforma ayuda a podcasters a destacar en YouTube.-Headliner lanza herramienta para resumir pódcast con ayuda de IA.-IAB actualiza sus términos publicitarios por primera vez en casi 25 años.-NotebookLM ya está disponible en Android e iOS.-Acast lanza anuncios programáticos con voces de sus presentadores de pódcast.Patrocinios ¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

I Hear Things
Channel 4

I Hear Things

Play Episode Listen Later May 21, 2025 5:24


Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

Wirtschaft kompakt
Vergleich für Sparkassenkunden

Wirtschaft kompakt

Play Episode Listen Later May 20, 2025 3:55


weitere Themen: Verbraucherstimmung im Euro-Raum hellt sich leicht auf / IAB veröffentlicht Studie zu sexueller Belästigung am Arbeitsplatz

The MadTech Podcast
MadTech Daily: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

The MadTech Podcast

Play Episode Listen Later May 14, 2025 2:51


In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

The Marketing Architects
Marketing Moves That Win in a Downturn

The Marketing Architects

Play Episode Listen Later May 13, 2025 23:53


94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

NotiPod Hoy
Podcasters imitarán formato y estilo de otro pódcast

NotiPod Hoy

Play Episode Listen Later May 13, 2025 3:07


Entérate de lo que está cambiando el podcasting y el marketing digital:-Interpodcast 2025 arranca con una nueva edición internacional de intercambio podcastero.-IAB y MRC lanzan métricas de atención para audio y medios digitales.-Cómo mujeres afroamericanas están transformando su futuro financiero a través del podcasting.-El futuro de un auto sin radio inquieta a la industria.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Masters of Privacy (ES)
Paula Ortiz: consiente o paga, ¿plata y plomo?

Masters of Privacy (ES)

Play Episode Listen Later May 12, 2025 52:25


Paula Ortiz es abogada con más de dos décadas de experiencia en regulación digital, con foco en publicidad y protección de datos. Durante ocho años trabajó en la Agencia Española de Protección de Datos (AEPD), representando a España en foros internacionales, incluyendo el CEPD/EDPB. Después inauguró y trabajó durante una década el departamento legal e institucional de IAB Spain, desde donde publicó más de 20 guías cubriendo aspectos legales de la publicidad digital. Además de asesorar en estos temas, Paula es co-fundadora y directora de The Legal School, desde donde ayuda a los profesionales del derecho a adaptarse a la era digital y la Inteligencia Artificial. También imparte clases en IE University,  Deusto o ISDI - además de escribir habitualmente sobre publicidad digital.  Referencias: Paula Ortiz en LinkedIn The Legal School “Consiente o paga” en la UE: una línea temporal (diagrama ilustrativo: 2016-2025) Multa a Meta (200m euros) por incumplir la Directiva de Mercados Digitales (DMA) con el modelo “Consiente o paga” (Comisión Europea) Opinión del CEPD/EDPB sobre consentimiento o pago (grandes plataformas)  ICO: Consent or Pay guidelines  Stephen Almond: The UK ICO's Vision on a Privacy-Preserving AdTech Future (Not Just ADZ, febrero de 2025 - inglés) Alessandro De Zanche: “Consent or Pay”: a gift to MFAs and old ad tech agendas Sentencia Bundeskartellamt (TJUE)  La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda (Sergio Maldonado, Medium) Cómo la Directiva de contenidos digitales terminará con el RGPD (Sergio Maldonado, Medium - Inglés) Robert Bateman: Consent or Pay (Masters of Privacy) Romain Robert: Pay or OK in AdTech (Masters of Privacy)

IAB UK Stay Engaged
Leading with hearing loss

IAB UK Stay Engaged

Play Episode Listen Later May 7, 2025 26:57


This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it's a powerful driver of productivity.Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

The Feed The Official Libsyn Podcast
292 Spotify's Trending Charts, Fact Checking The Hype, and Podcasts on Youtube as TV

The Feed The Official Libsyn Podcast

Play Episode Listen Later May 6, 2025 68:45


When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Rejoice
292 Spotify's Trending Charts, Fact Checking The Hype, and Podcasts on Youtube as TV

Rejoice

Play Episode Listen Later May 6, 2025 68:45


When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Planet Upload
The Shorts King of YouTube: How to Turn Views into Cash

Planet Upload

Play Episode Listen Later May 2, 2025 37:06


Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

The MadTech Podcast
MadTech Daily: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

The MadTech Podcast

Play Episode Listen Later Apr 30, 2025 2:35


In today's MadTech Daily, we discuss ChatGPT's expansion with new shopping features and partnerships, IAB's digital video projection, and how e-commerce platforms are adjusting to new tariffs.

Sounds Profitable: Adtech Applied
Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 29, 2025 3:57


Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

I Hear Things
Digital Video Attracting Spend, UK Podcast Ad Growth, & More

I Hear Things

Play Episode Listen Later Apr 29, 2025 3:57


Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

In & Around Podcasting
The State of Podcasting in 2025 with James Cridland

In & Around Podcasting

Play Episode Listen Later Apr 29, 2025 61:47 Transcription Available


With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more. Join regular co-host Danny Brown and James in this very enlightening episode!Guest co-host this episode: James Cridland James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio's future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world's largest radio conference, Radiodays Europe, since its inception. He's also part of the programming team for Radiodays Asia and Podcast Day 24. James's Website @JamesCridland on X Links to interesting things from this episodeThe Infinite Dial 2025 - Edison ResearchPodcasting 2.0 with Dave Jones and Adam CurryPocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.Adam Curry - curryirc.com (@adamcurry) / XJames Cridland | James Cridland - radio futurologistThe Podnews Report Card 2025 ResultsIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at

Digitalk.rs
Digital Day: zašto je važno biti tu I Una Barišić I DigiTalk EP 211

Digitalk.rs

Play Episode Listen Later Apr 22, 2025 62:26


Događaji su mesto gde se ljudi sličnih interesovanja iz jedne ili više srodnih industrija susreću kako bi čuli aktuelnosti, dobili neke nove uvide sa drugih tržišta i čuli predstavnike reprezentativnih kompanija kroz program predavanja i panela. Razmena iskustava i networking su poseban deo koji posetioci događaja zasebno vrednuju. Ovo je onako, školski opis događaja. A šta se zapravo krije iza zavese, kako izgleda praviti događaja u marketinškoj industriji koja se danas zahvaljujući tehnologiji menja iz časa u čas, šta za marketinšku industriju u Srbiji predstavlja konferencija Digital Day, te kako će to sve izgledati ove godine 29. I 30. Maja, razgovarali smo sa Unom Barišić, direktorkom operacija u kancelariji IAB Srbija, organizacije koja stoji iza najvećeg marketinškog događaja u Srbiji, konferencije Digitalk Day, ali i najprestižnijih nagrada ove industrije kada je u pitanju digital, Mixx Awards. Una Barišić, Director of Operations @ IAB Serbia - https://www.linkedin.com/in/una-bari%C5%A1i%C4%87/ Teme u epizodi: - Uvod i predstavljanje - Unin razvojni put od FMK do IAB-a - Zašto su događaji važni za marketinšku industriju? - Zašto fizički događaji i dalje znače – iako živimo online? - Digital Day - koja je njegova uloga - Digital Day 2025 - Program ovogodišnje Digital Day konferencije: Dva dana programa i Mixx nagrade - Poziv na konferenciju za kraj Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3YCUk36 - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Plemena" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Sounds Profitable: Adtech Applied

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

I Hear Things
Netflix

I Hear Things

Play Episode Listen Later Apr 21, 2025 7:10


Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Economic Expectations, an Autumnal Podcast Upfront, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 15, 2025 5:51


Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

I Hear Things
Economic Expectations, an Autumnal Podcast Upfront, & More

I Hear Things

Play Episode Listen Later Apr 15, 2025 5:51


Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

Deconstructor of Fun
279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse

Deconstructor of Fun

Play Episode Listen Later Apr 14, 2025 54:33


In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

Paul's Security Weekly
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Paul's Security Weekly

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Paul's Security Weekly TV
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Paul's Security Weekly TV

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

Hack Naked News (Audio)
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Hack Naked News (Audio)

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Hack Naked News (Video)
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Hack Naked News (Video)

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

Marketing Success with Podcast Advertising
Ad It Up: Podcasting with the IAB

Marketing Success with Podcast Advertising

Play Episode Listen Later Apr 9, 2025 43:00


This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to explore the evolving landscape of podcast advertising—from emerging tech to evolving standards. With podcasting in the spotlight and video on the rise, Matt shares how the IAB is helping guide the industry forward while keeping trust, scalability, and innovation at the center of it all. In this episode, Heather and Matt discuss: The limitations and opportunities of video podcast advertising. How host-read ads are evolving—and where they still shine. What the IAB is doing to improve transparency in programmatic. Whether DAI is helping or hurting the listener experience. Ad load best practices and where the industry can improve. The future of AI in podcast advertising. If you're looking to stay ahead of where podcast advertising is headed—or better understand the standards shaping the space—this episode is packed with insight you won't want to miss!

Lead(er) Generation on Tenlo Radio
EP120: Women In Tech - Elli Dimitroulakos On Leading Innovation

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Apr 7, 2025 36:36


To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting.  She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli's insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today's fast-evolving tech landscape. Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting.  From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Elli Dimitroulakos: Elli Dimitroulakos, based in New York, NY, is currently the Head of Ad Product Strategy and Innovation at Media.net. Elli Dimitroulakos brings experience from previous roles at Delphi Global Media, IAB, Acast Ab and Chief. Elli holds a Bachelor of Science in Business Administration, Management, Business Administration and Management at American College of Greece. She has a robust skillset that includes Microsoft Office, Project Management, Marketing, Accounting, Advertising and more.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

NotiPod Hoy
RSS.com obtiene certificación que impulsará monetización y patrocinio de creadores

NotiPod Hoy

Play Episode Listen Later Mar 28, 2025 2:44


Entérate de lo que está cambiando el podcasting y el marketing digital:-IAB audita y certifica las métricas de pódcast de RSS.com.-Spotify expande su Programa de Socios a nueve mercados.-La BBC abandona sus planes de publicidad en pódcast.-La administración Trump lanza “Podcast Row”.-YouTube ajusta el conteo de Shorts, pero no la monetización. Patrocinios¿Buscas anunciarte en pódcast en México? RSS.com y RSS.media te ofrecen un amplio catálogo para llegar a millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Marketecture: Get Smart. Fast.
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Marketecture: Get Smart. Fast.

Play Episode Listen Later Mar 28, 2025 54:06


Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what's driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB's latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

The MadTech Podcast
MadTech Daily: Instagram Partnership Ads; ChatGPT's Image Generator Gets an Upgrade and News on Ad Tech's AI Adoption

The MadTech Podcast

Play Episode Listen Later Mar 27, 2025 2:42


Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. 

Data Hackers
O papel da Inteligência artificial na nova era da experiência no Itaú - Data Hackers Podcast #102

Data Hackers

Play Episode Listen Later Mar 21, 2025 55:17


Nossos convidados Bárbara Correia Dos Santos, Roberto Frossard e Cadu Mazzei compartilham como o Itaú avançou na utilização de IA ao longo dos últimos anos, e como a tecnologia tem contribuído para a construção de produtos e serviços hiperpersonalizados que atendem as reais necessidades dos clientes.No episódio, você confere como as disciplinas de Responsible IA e Emerging Tech, alinhadas à uma estratégia do negócio de evolução contínua em experiência, podem transformar a forma com que as pessoas interagem com serviços financeiros.Lembrando que você pode encontrar todos os podcasts da comunidade Data Hackers no Spotify, iTunes, Google Podcast, Castbox e muitas outras plataformas.Falamos no episódio:Carlos Eduardo Mazzei — Diretor de Tecnologia no Itaú e líder IABárbara Correia — Coordenadora de Responsable IA em TecnologiaRoberto Frossard — Líder de Tecnologias Emergentes no ItaúNossa Bancada Data Hackers:Paulo Vasconcellos — Co-founder da Data Hackers e Principal Data Scientist na Hotmart.Monique Femme — Head of Community Management na Data HackersReferências:Inscreva-se na Semana de Tecnologia do Itaú: https://comunicatech.itau.com.br/semanadatecnologia2025_datahackersEpisódio Computação Quântica com Samurai (Itaú): Itaú Unibanco é a primeira empresa latino-americana a filiar-se a instituto de IA de Stanford: https://epocanegocios.globo.com/inteligencia-artificial/noticia/2025/02/itau-unibanco-e-a-primeira-empresa-latino-americana-a-filiar-se-a-instituto-de-ia-de-stanford.ghtmlItaú adquire participação na startup de inteligência artificial NeoSpace: https://epocanegocios.globo.com/empresas/startup/noticia/2025/01/itau-adquire-participacao-na-startup-de-inteligencia-artificial-neospace.ghtmlInteligência Itaú: banco lança nova experiência para clientes com IA generativa: https://www.itau.com.br/relacoes-com-investidores/noticias/inteligencia-itau-banco-lanca-nova-experiencia-para-clientes-com-ia-generativa/Itaú lançará Inteligência Itaú, IA generativa para atendimento aos clientes: https://economia.uol.com.br/noticias/estadao-conteudo/2024/11/22/itau-lancara-inteligencia-itau-ia-generativa-para-atendimento-aos-clientes.htm

Masters of Privacy (ES)
Pablo Cañal (Open Consent): el Open Source CMP, código abierto para la gestión de consentimientos

Masters of Privacy (ES)

Play Episode Listen Later Mar 11, 2025 18:15


Pablo Cañal es el Director de Producto en Visible Privacy, ingeniero de software experimentado en soluciones de protección de datos personales. En Visible Privacy, Pablo lidera el desarrollo de tecnologías innovadoras que ayudan a las empresas a navegar por el complejo panorama de la privacidad digital y el cumplimiento normativo. Referencias:  Open Consent: documentación y descargas Visible Privacy Pablo Cañal en LinkedIn Autoridad supervisora belga: la IAB es corresponsable del tratamiento junto con los prestadores de CMP y empresas que implantan el Transparency and Consent Framework (Osborne Clarke) *Aclaración post-grabación: aunque es cierto que algunas auditorías de encargados en nube de cliente por parte de Visible Privacy mostraban a OneTrust y otros CMP enviando datos a EE.UU, esta empresa al menos parece ofrecer ahora opciones de alojamiento en la UE.  

El Faro
El Faro | Cuadrado

El Faro

Play Episode Listen Later Feb 25, 2025 139:58


España el país de Europa con más influencers por metro cuadrado, más de 200.000 personas según los datos de IAB, la mayor asociación mundial de comunicación, publicidad y marketing digital. Nos lo cuenta Adrián, la persona que está detrás de la cuenta de Instagram 'Salseología', una de las voces más críticas con este trabajo. Antón Meana nos cuenta la historia del ring, el lugar donde se celebran los combates de boxeo. La gataparda de la noche es Cristina Almeida, abogada, política de izquierdas, comprometida siempre con sus ideas, aunque estas hayan colisionado a veces con las de los líderes de sus partidos. 

Campaign podcast
Is adland ignoring its climate impact?

Campaign podcast

Play Episode Listen Later Feb 18, 2025 46:29


The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.Coming up in the Campaign calendar: Campaign Agency of the Year Global Awards deadlineFurther reading:Vodafone cuts media carbon footprint by a third‘Reputational damage comes from hypocrisy': why some agencies are pulling back from fossil fuel clients – and others are notHalf of adland believes advertising has negative environmental impactNo lights, cameras or action: how adland is adapting to production interruption Hosted on Acast. See acast.com/privacy for more information.

7 milliards de voisins
En finir avec le poulet importé, le continent africain pourra-t-il répondre à la demande ?

7 milliards de voisins

Play Episode Listen Later Feb 4, 2025 48:29


Depuis le 31 décembre 2024, le Bénin interdit officiellement l'importation de poulet congelé. Une mesure prise pour favoriser la filière locale alors que le pays importait chaque année plus de 100 000 tonnes de poulets congelés à la fois pour le marché intérieur mais aussi pour la réexportation. Le Bénin n'est pas le premier pays du continent à prendre des mesures protectionnistes contre la volaille étrangère.  Depuis 2005, le Sénégal interdit lui aussi l'importation de produits avicoles, une décision prise à l'époque dans un contexte mondial de grippe aviaire qui a permis de booster la production locale. Restriction des importations au Ghana, hausse des droits de douanes en Côte d'Ivoire ou en Afrique du Sud, promotion du “poulet bicyclette” au Burkina... Les mesures de protection se multiplient face aux géants de l'agroalimentaires américains, brésilien ou Européens. Mais pour quels résultats ? Alors que la viande de volaille représente l'une des principales sources de protéines pour les populations du continent, les filières avicoles locales réussiront-elles à répondre à la demande ?   Avec :• Coumba Diouf, vétérinaire, experte en santé animale à la FAO (Organisation des Nations unies pour l'alimentation et l'agriculture)• Roland Portella, directeur de Dratigus Development (cabinet d'accompagnement stratégique), président du club économique La Coordination pour l'Afrique de demain (CADE) • Bonaventure Camille Azomahou, ancien secrétaire permanent de l'Interprofession de l'Aviculture du Bénin (IAB),  et et actuellement consultant de l'IAB En fin d'émission, la chronique Voisins connectés d'Estelle Ndjandjo, sur l'évolution des sociétés africaines mondialisées à travers les écrans, les réseaux sociaux et la technologie. Cette semaine, Estelle nous parle des émissions africaines qui deviennent des “mêmes” viraux sur les réseaux sociaux  Programmation musicale : ► Poulet – Zoufris Maracas ► Borom Guaal - Sahad

AdTechGod Pod
The Refresh News: IAB ALM 2025 Wrap-Up with David Cohen

AdTechGod Pod

Play Episode Listen Later Jan 31, 2025 19:19


David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPG Guys
Retail media measurement captaincy with Albertsons media collective's Liz Roche

The CPG Guys

Play Episode Listen Later Jan 25, 2025 42:51


The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/posts/?feedView=allFind AMC online at : https://albertsonsmediacollective.com/amc/default.aspxHere's what we asked her :1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?2. You've spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-FiresCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.