Podcasts about iab

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Best podcasts about iab

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Latest podcast episodes about iab

NotiPod Hoy
Nuevo servicio facilita transición de audio a video

NotiPod Hoy

Play Episode Listen Later May 21, 2025 2:44


Entérate de lo que está cambiando el podcasting y el marketing digital:-Nueva plataforma ayuda a podcasters a destacar en YouTube.-Headliner lanza herramienta para resumir pódcast con ayuda de IA.-IAB actualiza sus términos publicitarios por primera vez en casi 25 años.-NotebookLM ya está disponible en Android e iOS.-Acast lanza anuncios programáticos con voces de sus presentadores de pódcast.Patrocinios ¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

The MadTech Podcast
MadTech Daily: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

The MadTech Podcast

Play Episode Listen Later May 14, 2025 2:51


In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

The Marketing Architects
Marketing Moves That Win in a Downturn

The Marketing Architects

Play Episode Listen Later May 13, 2025 23:53


94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

NotiPod Hoy
Podcasters imitarán formato y estilo de otro pódcast

NotiPod Hoy

Play Episode Listen Later May 13, 2025 3:07


Entérate de lo que está cambiando el podcasting y el marketing digital:-Interpodcast 2025 arranca con una nueva edición internacional de intercambio podcastero.-IAB y MRC lanzan métricas de atención para audio y medios digitales.-Cómo mujeres afroamericanas están transformando su futuro financiero a través del podcasting.-El futuro de un auto sin radio inquieta a la industria.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Masters of Privacy (ES)
Paula Ortiz: consiente o paga, ¿plata y plomo?

Masters of Privacy (ES)

Play Episode Listen Later May 12, 2025 52:25


Paula Ortiz es abogada con más de dos décadas de experiencia en regulación digital, con foco en publicidad y protección de datos. Durante ocho años trabajó en la Agencia Española de Protección de Datos (AEPD), representando a España en foros internacionales, incluyendo el CEPD/EDPB. Después inauguró y trabajó durante una década el departamento legal e institucional de IAB Spain, desde donde publicó más de 20 guías cubriendo aspectos legales de la publicidad digital. Además de asesorar en estos temas, Paula es co-fundadora y directora de The Legal School, desde donde ayuda a los profesionales del derecho a adaptarse a la era digital y la Inteligencia Artificial. También imparte clases en IE University,  Deusto o ISDI - además de escribir habitualmente sobre publicidad digital.  Referencias: Paula Ortiz en LinkedIn The Legal School “Consiente o paga” en la UE: una línea temporal (diagrama ilustrativo: 2016-2025) Multa a Meta (200m euros) por incumplir la Directiva de Mercados Digitales (DMA) con el modelo “Consiente o paga” (Comisión Europea) Opinión del CEPD/EDPB sobre consentimiento o pago (grandes plataformas)  ICO: Consent or Pay guidelines  Stephen Almond: The UK ICO's Vision on a Privacy-Preserving AdTech Future (Not Just ADZ, febrero de 2025 - inglés) Alessandro De Zanche: “Consent or Pay”: a gift to MFAs and old ad tech agendas Sentencia Bundeskartellamt (TJUE)  La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda (Sergio Maldonado, Medium) Cómo la Directiva de contenidos digitales terminará con el RGPD (Sergio Maldonado, Medium - Inglés) Robert Bateman: Consent or Pay (Masters of Privacy) Romain Robert: Pay or OK in AdTech (Masters of Privacy)

The Feed The Official Libsyn Podcast
292 Spotify's Trending Charts, Fact Checking The Hype, and Podcasts on Youtube as TV

The Feed The Official Libsyn Podcast

Play Episode Listen Later May 6, 2025 68:45


When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Rejoice
292 Spotify's Trending Charts, Fact Checking The Hype, and Podcasts on Youtube as TV

Rejoice

Play Episode Listen Later May 6, 2025 68:45


When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Planet Upload
The Shorts King of YouTube: How to Turn Views into Cash

Planet Upload

Play Episode Listen Later May 2, 2025 37:06


Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

The MadTech Podcast
MadTech Daily: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

The MadTech Podcast

Play Episode Listen Later Apr 30, 2025 2:35


In today's MadTech Daily, we discuss ChatGPT's expansion with new shopping features and partnerships, IAB's digital video projection, and how e-commerce platforms are adjusting to new tariffs.

Sounds Profitable: Adtech Applied
Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 29, 2025 3:57


Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

I Hear Things
Digital Video Attracting Spend, UK Podcast Ad Growth, & More

I Hear Things

Play Episode Listen Later Apr 29, 2025 3:57


Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

In & Around Podcasting
The State of Podcasting in 2025 with James Cridland

In & Around Podcasting

Play Episode Listen Later Apr 29, 2025 61:47 Transcription Available


With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more. Join regular co-host Danny Brown and James in this very enlightening episode!Guest co-host this episode: James Cridland James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio's future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world's largest radio conference, Radiodays Europe, since its inception. He's also part of the programming team for Radiodays Asia and Podcast Day 24. James's Website @JamesCridland on X Links to interesting things from this episodeThe Infinite Dial 2025 - Edison ResearchPodcasting 2.0 with Dave Jones and Adam CurryPocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.Adam Curry - curryirc.com (@adamcurry) / XJames Cridland | James Cridland - radio futurologistThe Podnews Report Card 2025 ResultsIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at

Digitalk.rs
Digital Day: zašto je važno biti tu I Una Barišić I DigiTalk EP 211

Digitalk.rs

Play Episode Listen Later Apr 22, 2025 62:26


Događaji su mesto gde se ljudi sličnih interesovanja iz jedne ili više srodnih industrija susreću kako bi čuli aktuelnosti, dobili neke nove uvide sa drugih tržišta i čuli predstavnike reprezentativnih kompanija kroz program predavanja i panela. Razmena iskustava i networking su poseban deo koji posetioci događaja zasebno vrednuju. Ovo je onako, školski opis događaja. A šta se zapravo krije iza zavese, kako izgleda praviti događaja u marketinškoj industriji koja se danas zahvaljujući tehnologiji menja iz časa u čas, šta za marketinšku industriju u Srbiji predstavlja konferencija Digital Day, te kako će to sve izgledati ove godine 29. I 30. Maja, razgovarali smo sa Unom Barišić, direktorkom operacija u kancelariji IAB Srbija, organizacije koja stoji iza najvećeg marketinškog događaja u Srbiji, konferencije Digitalk Day, ali i najprestižnijih nagrada ove industrije kada je u pitanju digital, Mixx Awards. Una Barišić, Director of Operations @ IAB Serbia - https://www.linkedin.com/in/una-bari%C5%A1i%C4%87/ Teme u epizodi: - Uvod i predstavljanje - Unin razvojni put od FMK do IAB-a - Zašto su događaji važni za marketinšku industriju? - Zašto fizički događaji i dalje znače – iako živimo online? - Digital Day - koja je njegova uloga - Digital Day 2025 - Program ovogodišnje Digital Day konferencije: Dva dana programa i Mixx nagrade - Poziv na konferenciju za kraj Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3YCUk36 - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Plemena" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Sounds Profitable: Adtech Applied

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

I Hear Things
Netflix

I Hear Things

Play Episode Listen Later Apr 21, 2025 7:10


Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Economic Expectations, an Autumnal Podcast Upfront, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 15, 2025 5:51


Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

I Hear Things
Economic Expectations, an Autumnal Podcast Upfront, & More

I Hear Things

Play Episode Listen Later Apr 15, 2025 5:51


Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

Deconstructor of Fun
279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse

Deconstructor of Fun

Play Episode Listen Later Apr 14, 2025 54:33


In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

Paul's Security Weekly
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Paul's Security Weekly

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Paul's Security Weekly TV
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Paul's Security Weekly TV

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

Hack Naked News (Audio)
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Hack Naked News (Audio)

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Hack Naked News (Video)
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More... - SWN #467

Hack Naked News (Video)

Play Episode Listen Later Apr 11, 2025 35:45


Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

Marketing Success with Podcast Advertising
Ad It Up: Podcasting with the IAB

Marketing Success with Podcast Advertising

Play Episode Listen Later Apr 9, 2025 43:00


This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to explore the evolving landscape of podcast advertising—from emerging tech to evolving standards. With podcasting in the spotlight and video on the rise, Matt shares how the IAB is helping guide the industry forward while keeping trust, scalability, and innovation at the center of it all. In this episode, Heather and Matt discuss: The limitations and opportunities of video podcast advertising. How host-read ads are evolving—and where they still shine. What the IAB is doing to improve transparency in programmatic. Whether DAI is helping or hurting the listener experience. Ad load best practices and where the industry can improve. The future of AI in podcast advertising. If you're looking to stay ahead of where podcast advertising is headed—or better understand the standards shaping the space—this episode is packed with insight you won't want to miss!

IAB UK Stay Engaged
Leading with menopause

IAB UK Stay Engaged

Play Episode Listen Later Apr 9, 2025 29:46


* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth. Hosted on Acast. See acast.com/privacy for more information.

Lead(er) Generation on Tenlo Radio
EP120: Women In Tech - Elli Dimitroulakos On Leading Innovation

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Apr 7, 2025 36:36


To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting.  She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli's insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today's fast-evolving tech landscape. Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting.  From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Elli Dimitroulakos: Elli Dimitroulakos, based in New York, NY, is currently the Head of Ad Product Strategy and Innovation at Media.net. Elli Dimitroulakos brings experience from previous roles at Delphi Global Media, IAB, Acast Ab and Chief. Elli holds a Bachelor of Science in Business Administration, Management, Business Administration and Management at American College of Greece. She has a robust skillset that includes Microsoft Office, Project Management, Marketing, Accounting, Advertising and more.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

IAB UK Stay Engaged
Supporting early talent in a hybrid world

IAB UK Stay Engaged

Play Episode Listen Later Apr 2, 2025 41:34


Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today's hybrid working world.At March's edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban Hosted on Acast. See acast.com/privacy for more information.

NotiPod Hoy
RSS.com obtiene certificación que impulsará monetización y patrocinio de creadores

NotiPod Hoy

Play Episode Listen Later Mar 28, 2025 2:44


Entérate de lo que está cambiando el podcasting y el marketing digital:-IAB audita y certifica las métricas de pódcast de RSS.com.-Spotify expande su Programa de Socios a nueve mercados.-La BBC abandona sus planes de publicidad en pódcast.-La administración Trump lanza “Podcast Row”.-YouTube ajusta el conteo de Shorts, pero no la monetización. Patrocinios¿Buscas anunciarte en pódcast en México? RSS.com y RSS.media te ofrecen un amplio catálogo para llegar a millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Marketecture: Get Smart. Fast.
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Marketecture: Get Smart. Fast.

Play Episode Listen Later Mar 28, 2025 54:06


Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what's driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB's latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

The MadTech Podcast
MadTech Daily: Instagram Partnership Ads; ChatGPT's Image Generator Gets an Upgrade and News on Ad Tech's AI Adoption

The MadTech Podcast

Play Episode Listen Later Mar 27, 2025 2:42


Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. 

Data Hackers
O papel da Inteligência artificial na nova era da experiência no Itaú - Data Hackers Podcast #102

Data Hackers

Play Episode Listen Later Mar 21, 2025 55:17


Nossos convidados Bárbara Correia Dos Santos, Roberto Frossard e Cadu Mazzei compartilham como o Itaú avançou na utilização de IA ao longo dos últimos anos, e como a tecnologia tem contribuído para a construção de produtos e serviços hiperpersonalizados que atendem as reais necessidades dos clientes.No episódio, você confere como as disciplinas de Responsible IA e Emerging Tech, alinhadas à uma estratégia do negócio de evolução contínua em experiência, podem transformar a forma com que as pessoas interagem com serviços financeiros.Lembrando que você pode encontrar todos os podcasts da comunidade Data Hackers no Spotify, iTunes, Google Podcast, Castbox e muitas outras plataformas.Falamos no episódio:Carlos Eduardo Mazzei — Diretor de Tecnologia no Itaú e líder IABárbara Correia — Coordenadora de Responsable IA em TecnologiaRoberto Frossard — Líder de Tecnologias Emergentes no ItaúNossa Bancada Data Hackers:Paulo Vasconcellos — Co-founder da Data Hackers e Principal Data Scientist na Hotmart.Monique Femme — Head of Community Management na Data HackersReferências:Inscreva-se na Semana de Tecnologia do Itaú: https://comunicatech.itau.com.br/semanadatecnologia2025_datahackersEpisódio Computação Quântica com Samurai (Itaú): Itaú Unibanco é a primeira empresa latino-americana a filiar-se a instituto de IA de Stanford: https://epocanegocios.globo.com/inteligencia-artificial/noticia/2025/02/itau-unibanco-e-a-primeira-empresa-latino-americana-a-filiar-se-a-instituto-de-ia-de-stanford.ghtmlItaú adquire participação na startup de inteligência artificial NeoSpace: https://epocanegocios.globo.com/empresas/startup/noticia/2025/01/itau-adquire-participacao-na-startup-de-inteligencia-artificial-neospace.ghtmlInteligência Itaú: banco lança nova experiência para clientes com IA generativa: https://www.itau.com.br/relacoes-com-investidores/noticias/inteligencia-itau-banco-lanca-nova-experiencia-para-clientes-com-ia-generativa/Itaú lançará Inteligência Itaú, IA generativa para atendimento aos clientes: https://economia.uol.com.br/noticias/estadao-conteudo/2024/11/22/itau-lancara-inteligencia-itau-ia-generativa-para-atendimento-aos-clientes.htm

Ràdio Maricel de Sitges
CrearFest, una proposta de dansa itinerant de l'IAB

Ràdio Maricel de Sitges

Play Episode Listen Later Mar 12, 2025


En quatre horaris diferents repartits en dos dies, divendres i dissabte, alumnes de primer del grau de dansa de l'IAB oferiran peces que han coreografiat alumnes de segon del mateix grau. La proposta celebra ja la seva cinquena edició amb la peculiaritat que no ballen les peces en escenari sinó en espais i racons del propi centre que l'IAB té a Can Pei. El CrearFest és una bona oportunitat per veure els treballs d'aquestes alumnes i alhora per descobrir el propi centre que amb dotze anys de vida acumula quatre cents alumnes formant-se en les àrees de dansa, teatre musical o interpretació. N'hem parlat amb la directora del programa de dansa contemporània de l'IAB, la sitgetana Sara Colomino, amb el professor de coreografia Jorge Crecis que ha tutelat el festival i amb tres de les alumnes, dues d'elles de segon curs i per tant coreògrafes, l'Ane provinent de Bilbao, i l'Ava de Costa Rica, i amb una alumna de primer i ballarina d'aquesta edició del CreartFest, Itzel provinent de Mèxic. Encara hi ha entrades a la venda per tots els passis i poden adquirir-se en aquest web. L'entrada CrearFest, una proposta de dansa itinerant de l’IAB ha aparegut primer a Radio Maricel.

Masters of Privacy (ES)
Pablo Cañal (Open Consent): el Open Source CMP, código abierto para la gestión de consentimientos

Masters of Privacy (ES)

Play Episode Listen Later Mar 11, 2025 18:15


Pablo Cañal es el Director de Producto en Visible Privacy, ingeniero de software experimentado en soluciones de protección de datos personales. En Visible Privacy, Pablo lidera el desarrollo de tecnologías innovadoras que ayudan a las empresas a navegar por el complejo panorama de la privacidad digital y el cumplimiento normativo. Referencias:  Open Consent: documentación y descargas Visible Privacy Pablo Cañal en LinkedIn Autoridad supervisora belga: la IAB es corresponsable del tratamiento junto con los prestadores de CMP y empresas que implantan el Transparency and Consent Framework (Osborne Clarke) *Aclaración post-grabación: aunque es cierto que algunas auditorías de encargados en nube de cliente por parte de Visible Privacy mostraban a OneTrust y otros CMP enviando datos a EE.UU, esta empresa al menos parece ofrecer ahora opciones de alojamiento en la UE.  

El Faro
El Faro | Cuadrado

El Faro

Play Episode Listen Later Feb 25, 2025 139:58


España el país de Europa con más influencers por metro cuadrado, más de 200.000 personas según los datos de IAB, la mayor asociación mundial de comunicación, publicidad y marketing digital. Nos lo cuenta Adrián, la persona que está detrás de la cuenta de Instagram 'Salseología', una de las voces más críticas con este trabajo. Antón Meana nos cuenta la historia del ring, el lugar donde se celebran los combates de boxeo. La gataparda de la noche es Cristina Almeida, abogada, política de izquierdas, comprometida siempre con sus ideas, aunque estas hayan colisionado a veces con las de los líderes de sus partidos. 

Campaign podcast
Is adland ignoring its climate impact?

Campaign podcast

Play Episode Listen Later Feb 18, 2025 46:29


The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.Coming up in the Campaign calendar: Campaign Agency of the Year Global Awards deadlineFurther reading:Vodafone cuts media carbon footprint by a third‘Reputational damage comes from hypocrisy': why some agencies are pulling back from fossil fuel clients – and others are notHalf of adland believes advertising has negative environmental impactNo lights, cameras or action: how adland is adapting to production interruption Hosted on Acast. See acast.com/privacy for more information.

The IAB Australia Podcast
The big themes of 2025

The IAB Australia Podcast

Play Episode Listen Later Feb 12, 2025 34:46


A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead). See omnystudio.com/listener for privacy information.

7 milliards de voisins
En finir avec le poulet importé, le continent africain pourra-t-il répondre à la demande ?

7 milliards de voisins

Play Episode Listen Later Feb 4, 2025 48:29


Depuis le 31 décembre 2024, le Bénin interdit officiellement l'importation de poulet congelé. Une mesure prise pour favoriser la filière locale alors que le pays importait chaque année plus de 100 000 tonnes de poulets congelés à la fois pour le marché intérieur mais aussi pour la réexportation. Le Bénin n'est pas le premier pays du continent à prendre des mesures protectionnistes contre la volaille étrangère.  Depuis 2005, le Sénégal interdit lui aussi l'importation de produits avicoles, une décision prise à l'époque dans un contexte mondial de grippe aviaire qui a permis de booster la production locale. Restriction des importations au Ghana, hausse des droits de douanes en Côte d'Ivoire ou en Afrique du Sud, promotion du “poulet bicyclette” au Burkina... Les mesures de protection se multiplient face aux géants de l'agroalimentaires américains, brésilien ou Européens. Mais pour quels résultats ? Alors que la viande de volaille représente l'une des principales sources de protéines pour les populations du continent, les filières avicoles locales réussiront-elles à répondre à la demande ?   Avec :• Coumba Diouf, vétérinaire, experte en santé animale à la FAO (Organisation des Nations unies pour l'alimentation et l'agriculture)• Roland Portella, directeur de Dratigus Development (cabinet d'accompagnement stratégique), président du club économique La Coordination pour l'Afrique de demain (CADE) • Bonaventure Camille Azomahou, ancien secrétaire permanent de l'Interprofession de l'Aviculture du Bénin (IAB),  et et actuellement consultant de l'IAB En fin d'émission, la chronique Voisins connectés d'Estelle Ndjandjo, sur l'évolution des sociétés africaines mondialisées à travers les écrans, les réseaux sociaux et la technologie. Cette semaine, Estelle nous parle des émissions africaines qui deviennent des “mêmes” viraux sur les réseaux sociaux  Programmation musicale : ► Poulet – Zoufris Maracas ► Borom Guaal - Sahad

Digitalk.rs
Razvoj tržišta kroz rad strukovnih udruženja I Igor Černiševski I DigiTalk EP 200

Digitalk.rs

Play Episode Listen Later Feb 4, 2025 57:00


U jubilarnoj, 200.-oj epizodi Digitalk podcasta, razgovaramo sa novim Izvršnim direktorom strukovne organizacije iAB Srbija, Igorom Černičevskim. Smatrali smo da će se naša jubilaran epizoda lepo uklopiti sa jednim novim poglavljem kako za Igora i njegovu karijeru, tako i za sam IAB, te smo imali jedan vrlo otvoren i opušten razgovor o marketinškoj struci i industriji u Srbiji, te kako strukovna udruženja poput IAB-a mogu da pomognu da naše tržište nastavi da se razvija i raste. Dotakli smo se svih važnih aspekata delovanja IAB-a, napravili određena poređenja sa drugim tržištima, te sumirali koje su to tačke i delovi industrije gde postoji prostor za dalji rast i razvoj. Igor Černiševski, Izvršni direktor @ IAB Serbia - https://www.linkedin.com/in/igorcernisevski/ Teme u epizodi: - Uvod & predstavljanje - IAB Srbija - šta radimo i gde se mi kao tržište nalazimo - Fokus IAB Europe vs. fokus IAB Srbija - Standardizacija kao jedan od ciljeva IAB-a - ADEX - Gde postoji prostor za dalji rast i razvoj lokalnog tržišta digitalnog oglašavanja Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3ExXBcI - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Strategija plavog okeana'" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

7 milliards de voisins
En finir avec le poulet importé, le continent africain pourra-t-il répondre à la demande ?

7 milliards de voisins

Play Episode Listen Later Feb 4, 2025 48:29


Depuis le 31 décembre 2024, le Bénin interdit officiellement l'importation de poulet congelé. Une mesure prise pour favoriser la filière locale alors que le pays importait chaque année plus de 100 000 tonnes de poulets congelés à la fois pour le marché intérieur mais aussi pour la réexportation. Le Bénin n'est pas le premier pays du continent à prendre des mesures protectionnistes contre la volaille étrangère.  Depuis 2005, le Sénégal interdit lui aussi l'importation de produits avicoles, une décision prise à l'époque dans un contexte mondial de grippe aviaire qui a permis de booster la production locale. Restriction des importations au Ghana, hausse des droits de douanes en Côte d'Ivoire ou en Afrique du Sud, promotion du “poulet bicyclette” au Burkina... Les mesures de protection se multiplient face aux géants de l'agroalimentaires américains, brésilien ou Européens. Mais pour quels résultats ? Alors que la viande de volaille représente l'une des principales sources de protéines pour les populations du continent, les filières avicoles locales réussiront-elles à répondre à la demande ?   Avec :• Coumba Diouf, vétérinaire, experte en santé animale à la FAO (Organisation des Nations unies pour l'alimentation et l'agriculture)• Roland Portella, directeur de Dratigus Development (cabinet d'accompagnement stratégique), président du club économique La Coordination pour l'Afrique de demain (CADE) • Bonaventure Camille Azomahou, ancien secrétaire permanent de l'Interprofession de l'Aviculture du Bénin (IAB),  et et actuellement consultant de l'IAB En fin d'émission, la chronique Voisins connectés d'Estelle Ndjandjo, sur l'évolution des sociétés africaines mondialisées à travers les écrans, les réseaux sociaux et la technologie. Cette semaine, Estelle nous parle des émissions africaines qui deviennent des “mêmes” viraux sur les réseaux sociaux  Programmation musicale : ► Poulet – Zoufris Maracas ► Borom Guaal - Sahad

AdTechGod Pod
The Refresh News: IAB ALM 2025 Wrap-Up with David Cohen

AdTechGod Pod

Play Episode Listen Later Jan 31, 2025 19:19


David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPG Guys
Retail media measurement captaincy with Albertsons media collective's Liz Roche

The CPG Guys

Play Episode Listen Later Jan 25, 2025 42:51


The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/posts/?feedView=allFind AMC online at : https://albertsonsmediacollective.com/amc/default.aspxHere's what we asked her :1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?2. You've spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-FiresCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The MadTech Podcast
The Goat Agency's Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky's Push Towards Video and IAB's Gold Standard Initiative Expansion

The MadTech Podcast

Play Episode Listen Later Jan 24, 2025 27:23


On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.  They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry,  Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media. 

Elite Squad: SVU in Review
EP 45 A Long February

Elite Squad: SVU in Review

Play Episode Listen Later Jan 8, 2025 92:03


SVU S2 Ep 17 "Folly" After a grueling February, filled with Ashley Austin Black, kidnappings, and multiple run-ins with IAB, our detectives are fresh out of patience. This is bad news for this week's victim, a hot guy with a salacious secret. Do we smell a Gina Silver award?Follow @elitesquadpod for more!

The CPG Guys
Retail media & measurement standards with IAB's Jeff Bustos

The CPG Guys

Play Episode Listen Later Dec 21, 2024 46:50


The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here : https://www.linkedin.com/company/iab/posts/?feedView=all Find IAB online here : https://www.iab.com/To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. With 2024 behind us, what is the state of retail media?3. The word incrementality and iroas have floated around and net new to brands is another one. What's your advice to brands on this?4. Retail media and JBP's - with merchants, stand alone, what's the scoop?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?6. Any frameworks or tools you like in this space?7. How is AI impact this space? How is IAB following AI closely? 8. What's the next a-ha in RMN's - is it all instore, is it offsite inventory?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Big Story
Retail Media Standards: Miracle Or Meh?

The Big Story

Play Episode Listen Later Dec 19, 2024 35:20


The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.

Sounds Profitable: Adtech Applied
IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Dec 18, 2024 5:53


Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable. 

I Hear Things
IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

I Hear Things

Play Episode Listen Later Dec 18, 2024 5:53


Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable. 

Elite Squad: SVU in Review
EP 44 Who Authorized This?

Elite Squad: SVU in Review

Play Episode Listen Later Dec 17, 2024 82:56


SVU S2 Ep 16 "Runaway" When the daughter of a fellow officer runs away from home, the entire squad spirals out of control. Rules are broken, Cragen is yelling, and IAB and Monique Jeffries return. Buckle up, squad. This episode is a mess! Follow @elitesquadpod for more!

NotiPod Hoy
Ejecutivos de empresas de podcasting planean crecer en publicidad y mercados internacionales

NotiPod Hoy

Play Episode Listen Later Dec 11, 2024 4:05


Entérate de lo que está cambiando el podcasting y el marketing digital:-Aseguran que la industria del podcasting está “llena de optimismo”.-Cristina Mitre se posiciona como una figura clave en el panorama del podcasting en español.-Riverside recauda 30 millones de dólares para expandir su plataforma de grabación de pódcast y videos. -Spotify Wrapped 2024 revoluciona la experiencia al incluir por primera vez audiolibros. -Podbean obtiene la certificación de la IAB.‘Favoritos del mes'‘Greal: El secreto de las ocho llaves' es un pódcast de ficción sonora que narra la historia de un periodista con aspiraciones literarias que, tras un misterioso encuentro, recibe un enigmático cofre. Con la ayuda de una experta en historia del arte, ambos emprenden una búsqueda por Cataluña siguiendo pistas sobre el Santo Grial y superando desafíos con la guía de un escritor reconocido. El pódcast está disponible al completo en todas las plataformas de podcasting.Patrocinios ¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

The CPG Guys
Live from Groceryshop with AD USA's Melissa Emerich

The CPG Guys

Play Episode Listen Later Nov 20, 2024 29:11


The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1Melissa answers these questions:1) What are the primary objectives of AD Retail Media? What are updates since Bobby joined us back in Dec 2022? 2) What are standard KPI's that a brand can expect with you? What does every campaign report back on for the brand to feel it got ROI in its investment?3) IAB has begun the process of establishing some standards, but this is largely open space. How do you feel about standardization of measurement across our industry?4) What constitutes a successful campaign with AD Retail Media - what elements are a must have from a brand/vendor perspective?5) How developed is AD Retail Media with offsite partners?6) What's the latest on the digital evolution in-store?7) There's an inherent focus on national players, but based on ADRM's local brand power, clearly regional networks have a lot to offer. Can you talk a little more about that?8) How do you account for AD Retail Media with brand partners - is it JBP alone exercise or do you take another approach. 9) What trends are you following in the RMN space as it relates to the next wave of what consumers are adopting? Is it CTV or something else?For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Feed The Official Libsyn Podcast
281 The Surging Influence of Podcasts and Spotify's New Video Monetization Push

The Feed The Official Libsyn Podcast

Play Episode Listen Later Nov 19, 2024 63:48


Preparing to launch a podcast in 2025? We have dates to look out for! Podcasts and election follow up, Spotify takes on YouTube, Libsyn partners with Revolutions, Section 230 changes loom, and the latest stats on mean, median numbers and geographic and user agent! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:24) PROMO: Kamuela Kaneshiro (2:40) Rob and Elsie conversation (3:51) When to launch your new show, channel or subscription for 2025 (5:17) BlogTalkRadio will no longer be operating in January 2025 (6:27) "The Podcast Election" follow up (37:23) Spotify is looking to be YouTube (45:32) Revolutions exclusively partners with Libsyn to enhance podcast advertising experience (49:36) IAB and others urging court to reconsider ruling curbing section 230 (52:02) Stats: mean, median, geographic and user agent (57:47) Where have we been and where are we going Featured Podcast Promo + Audio PROMO: Kamuela Kaneshiro - Legends From The Pacific Where have we been and where are we going [Follow us on Luma for all our podcast education events]() [Subscribe to our YouTube channel]() Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Holiday season delivery schedule - Apple Podcasts for Creators Create and Listen to Online Radio Shows | Blog Talk Radio Trump Wins the First Influencer Election Why Democrats won't build their own Joe Rogan joe rogan bernie sanders - YouTube Podcasts greatest impact is from their clips that are distributed on social media. IMO, young men don't have the attention span for the whole thing. They scan through it or are doing 5 different things while they listen Podcasts were only indirectly relevant. IMO, it was the non-stop, algorithmically driven, reinforcement of the echo chambers we all step into on social media. Young men of any demo were not going to see clips of Kamala Harris in between clips of sports, cars, fantasy football and girls. Even if she did Rogan, TheoVonn, NelkBoys, etc Trump clips would make it in that mix SOME, because the topics like the assasination attempts and things guys were more interested in The Podcast Election | No Mercy / No Malice The new home of podcasting on Spotify: monetize, get discovered, and stand out with video Spotify will start paying video podcast hosts based on how well their videos perform | TechCrunch Libsyn x Revolutions Release IAB, Others Urge Court To Reconsider Ruling That Curbed Section 230 10/10/2024 HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page