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With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.Jim's guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.Norm brings a rare combination of creativity, purpose, and business discipline to one of the world's most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.Captured live at the ANA Masters of Marketing, in partnership with TransUnion.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating the evolving landscape of digital advertising. Tune in to learn from her experiences and gain valuable advice for aspiring leaders. Takeaways Julie's career has been fueled by authenticity and mentorship. Trust is essential in leadership and team dynamics. Change is a constant in the tech industry, requiring adaptability. Measurement in advertising must evolve to keep pace with consumer behavior. The future of advertising is promising, with a focus on data-driven insights. Women in tech face unique challenges but can overcome them with support. Mentorship is crucial for personal and professional development. Authenticity in leadership fosters a positive work environment. The advertising industry is ripe for innovation and change. Building trust with teams leads to better outcomes. Chapters 00:00 Introduction to Julie Van Ullen 01:04 Julie's Career Journey and Mentorship 04:01 The Importance of Authenticity in Leadership 08:38 Transitioning from Traditional to Connected Television 11:37 The Role of Measurement in Advertising 14:05 Positive Outlook for the Future of Advertising 15:33 Navigating Gender Dynamics in Ad Tech 19:55 The Power of Mentorship and Support Learn more about your ad choices. Visit megaphone.fm/adchoices

Keith explores two big themes shaping real estate investors' futures: Why more Americans are becoming "forever renters"—and how long-term lifestyle and demographic shifts (not just today's prices and rates) are quietly reshaping the demand for rentals. The growing conversation around eliminating property taxes—which states are making the most noise, and why the real issue isn't whether property taxes go away, but what would realistically replace them. Keith also zooms out for a quick year-end tour of major asset classes—from stocks and real estate to metals and crypto—so listeners can see where real estate fits in the broader investing landscape and what these shifts might mean for their wealth-building strategy. Episode Page: GetRichEducation.com/588 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com or text 'GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, the Forever renter trend keeps getting embedded deeper into American culture. What's behind it? It's more than just finances. Then there's been more talk about eliminating property taxes, if they go away, what replaces them? And we'll discuss more today on get rich education.   Keith Weinhold  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:28   Welcome to GRE from Jamestown, New York to Jamestown, North Dakota and across 108 nations worldwide. I'm Keith Weinhold, and this is get rich education. Most investments reduce your income until you can start drawing on it and paying taxes on it in your 60s. That's a lot of decades of living below your means. Here learn how to grow your means and invest in vehicles that pay you when you're young enough to enjoy it and pay you five ways tax advantaged. Hey, there's a big misunderstanding about the housing market taking place right now. Yes, today's higher cost of home ownership contributes to Americans renting longer, for sure, but let's not make the mistake of thinking this is a new phenomenon just because home prices moved higher or mortgage rates began normalizing again a few years ago, that's not what it's about Americans renting longer. That is a trend decades in the making, and it has had and will continue to have major implications on the rental housing market decades into the future, buying your first home at 25 that was your grandparents or maybe your parents. Today, it kind of goes like this in life's journey for the wannabe homeowner, First comes the gray hair, then comes the mortgage. Last year, we learned that the average first time homebuyer age in America has moved up to 40. Back in 1981 it was age 29 per the NAR. More specifically one's real estate journey, it basically now goes like this, rent, rent, rent, have roommates again, go back to renting, chiropractor, Bank of mom and dad, then a mortgage maybe.   Keith Weinhold  3:34   Yeah, the home ownership rate, it keeps falling among every age group, most sharply among 30 somethings. The translation here is that more renters are coming. For those in their 30s, the home ownership rate maxed out at 69% in 1980 it's fallen to just 47% today. Those that are older, for those in their 40s, the homeownership rate maxed out at 78% in 1982 it has fallen to just 62% today and so on. Every 10 year age group all the way to those age 80 plus, the homeownership rate has fallen for all of them over the decades too, every single age cohort. The home ownership rate has fallen over the decades, and that is all per the Census Bureau. I'll tell you why this forever renter trend just keeps strengthening in a moment. But if you don't own your home, here are your current housing options. You can live with your parents. Yes, welcome back childhood bedroom with those glow in the dark stars on the ceiling. Sadly, you can be homeless. That is really not good. Or the other option is you can rent something nice, new, modern, and energy eficient. The group in which home ownership has fallen the most are those 30 somethings. 20 somethings aren't even part of what the Census Bureau reported here. It fell most sharply in the 1980s and then again, after the great recession. And here's what I know you might be thinking because we have some of the smartest listeners around. I bet that during times that buying was cheaper than renting, the trend reversed. That's what you might be thinking. No, it didn't. Regardless of what is cheaper, over time, the home ownership rate just keeps falling despite those periods, whatever is cheaper renting or owning now the overall home ownership rate that's fallen just since 2023 from 66% down to 65% that might not sound like much, but a Full 1% drop there means 1.3 million new renters already, just since 2023 and now you might be thinking, well, this is like totally because home prices and mortgage rates have been higher since that time. They've been higher since 2023 you are, in fact, somewhat correct about the affordability on a median priced home today, which is around 420k, I mean a 10% down payment and closing costs, that means you're out of pocket, probably more than 50k and it's 100k plus for a 20% down payment. And this is often an insurmountable hurdle without financial help from the Bank of mom and dad. But this is all part of a longer, multi decade set of trends. And look, a lot of these trends don't have much of anything to do with finances. People are renting longer because Americans wait longer to marry and have kids, and this has persisted, whether economic cycles are good or bad, and certainly, regardless of what mortgage rate levels are, younger generations value flexibility. That's another reason people are renting longer. Also 30 somethings are just simply more comfortable with subscription models like renting. I mean, look at Netflix and Uber and Spotify. It's been decades since anyone actually bought DVDs or CDs. Yeah, renting is just sort of another subscription model. More. Boomers are also renting for convenience. They would rather play pickleball instead of mow a lawn. This is something that they figured out a while ago. Also higher consumer and educational debt keeps people renting. You've got buy now, pay later. Companies like Klarna that are booming and mortgage eligibility got sucked from souls when all this happened? Hey, I've got more a ton of reasons for why more and more people are renters today, and how this trend is your friend if you are a rental property investor.    Keith Weinhold  8:13   Also, let's be mindful when we broke the gold standard in 1971 asset prices took off like a Blue Origin launch, and wages stagnated. That makes it tough to patch together a down payment and look, there is still an antiquated notion out there that apartments especially are like replete with paper thin walls and one in every five units is a meth lab. Have you toured apartment buildings, fourplexes, duplexes and single family rentals built in the last 10 years? Sheesh. Great amenities. Expect to see granite countertops, patios, fenced yards, gyms, sometimes even pet spas at Class A apartments, washer, dryer in unit. I mean, that has been standard for a long time, LED lighting, smart locks, increasingly office nooks for remote workers. Those are the modern amenities that you find in a rental. So the bottom line here is that as Americans age, there is an elongated renter stage of life. It's not just prices or rates, it is lifestyle. And this is why, even when affordability improves, the homeownership rate should continue to drop. More rental demand is coming. So yes, an elongated renter stage, this forever renter, if you will. That is somewhat about finances, but it is more, and this shapes the landlordtenant landscape for decades. And of course, your advantage here at GRE is even if you live in a High Cost part of the nation, we know how to buy here, say, a brand new build to rent single family property in an investor advantage place like Indiana, Missouri, Alabama or Florida, and we get it for, say, 300k or so, and you get a tenant that will pay you rent for four years or more in a lot of cases. So we've been talking about where the rental demand is coming from. It is both a lifestyle choice and a financial consideration for your tenant. Now this forever renter trend, that's something that really matters if you are providing housing to people. But some real estate trends just move so slowly, so glacier like that, you can kind of get lulled to sleep, until one day you look up and a trend has crystallized like the one that I just described. Let's compare a trend like that to something that people think matters a lot, and this does matter, but its importance is overinflated, and that is, for example, the President's nomination of a new Fed chair this year, and how that's going to move the real estate market. No, not as much as people think, as we've learned here, mortgage rates actually don't have that much to do with home prices. And yes, mortgage rates do move. They are correlated with the Fed funds rate. Yes, they are. When one is high, the other will be high. When one is low, the other will be low. They just don't move in direct lockstep. Let's listen in to the remarks of one Donald John Trump on the matter, because he talks about housing here. This is about a minute long, and then I come back to comment when Trump says him, he is apparently pointing to Treasury Secretary Scott Besant, who was in the room at the time, but as you'll hear, he's not expected to be the Fed Chair selection.    Speaker 1  12:06   Have you started the interviews for the Fed chair? Yes. Who have you interviewed? Ithink I already know my choice well. I like to him, but he's not going to take the job very fast. You like Treasury better, right? Much better, sir. So we are talking to various people and the I mean, frankly, I'd love to get the guy currently, and they're out right now,but people are holding me back. He's done a terrible job, hurting housing a little bit. The truth is, we've been so successful, we've blown past his interest rate. Stupidity. He's been wrong. That's why I call him too late. He's too late. Jerome, too late. Powell, he was recommended to me by a guy that made a bad, you know, bad choice, and it's too bad. But despite that, it's having very little impact, because we have, you know, we have all of these things happening, but it has an impact on housing to a certain extent. He's a fool. He's a stupid man, but we have some very good people   Keith Weinhold  13:09   yeah. So this matters, but it's as much entertainment and almost comedy against a demographic trend like the Forever renter propensity, a calendar year recently ended. It's time to make a quick rundown of the overall investing landscape. Once in a while we do that. It's good to check the movement on other asset classes outside real estate. It's our asset class rundown for last year, the s, p5, 100 was up nearly 17% that's the third year in a row of double digit gains in the year that Warren Buffett stepped down as CEO of Berkshire Hathaway, there's a warning. The S and P Schiller price to earnings ratio soared above 40 for only the second time in history. That's an indicator that stocks are overvalued. The only other time that happened was during the.com bubble in real estate, single family home values were up about 2% per the NAR just over 1% per Kay Shiller, apartment building values were flat to a slight decline. There is no such thing as an official apartment building Price Index, CPI inflation, up almost 3% on the year. It now hasn't been at the Fed's target of 2% or lower for a calendar year since 2019 Yeah, it has run hot all that time. Last year, mortgage rates fell from 6.9% to 6.2% and then, as you would expect, the yield on the 10 year treasury note also fell from 4.6 to 4.2 The dollar fell hard with a thud down 9% its worst performance since 2017 WTI oil prices fell from 70 bucks to $58 that's an 18% decline, but really the story of the year among all asset. Classes is what happened with precious metals, gold up a staggering 68% over the past year, touching an all time high of about $4,500 silver, up about 155% leaving investors flabbergasted and slack jawed, touching an all time high of over $80 platinum and palladium had near triple digit gains the real price of gold. This means inflation adjusted even jumped to its all time high last year, significantly surpassing the previous peaks of 1980 2011, and 2020. Realized this. More than 80% of all the recoverable gold on earth has already been extracted. Silver has been the top performing major asset class. In fact, today, a little one ounce silver coin is worth more than a 300 pound barrel of oil. Sticking with the topic of metals, inflation finally killed a penny. The last one was minted in 2025 in Philadelphia, ending a continuous run of the US minting the penny since 1792 no more. Bitcoin was down 6% falling from 93k to 87k the NASDAQ is aiming for near round the clock trading. It currently trades 16 hours a day, five days a week. They are looking to go up to 23 hours a day, five days a week in the second half of this year. That's our year end asset class rundown    Keith Weinhold  16:34   coming up in future weeks of the get rich education podcast. I am going to do an episode on overpopulation versus underpopulation? Is the world over or underpopulated, and is the United States over or underpopulated? This obviously has huge implications for the housing market. Then on another episode, we're going to discuss a real estate axis strategy we've never discussed before, called the 721 exchange. Now you might have heard of the better known 1031 tax deferred exchange, but the 731 is different. When you get older as a property owner and you realize that you don't want the hassles of landlording anymore, you can sell your properties to a partnership. The 721 exchange dictates that this is not a taxable event, and therefore no capital gains taxes or depreciation recapture are due. Property owners still get the benefits of cash flow and the appreciation across a greater number of properties and markets, and it's a great estate planning tool as well. Yes, that's the 721, exchange. We are going to cover it here. When it comes to investment real estate, I guess we cover nearly everything that's coming up on a future episode. As for today, we're talking about property taxes, if they go away, what replaces them that comes up shortly? Visit get richeducation.com to learn more about how we help you and what we do, and to get connected with real estate. Pays five ways type of properties. Visit gre marketplace.com. I'm Keith Weinhold. You're listening to get rich education.    Keith Weinhold  18:23   You know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program. Why? Fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products. They've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom family investments.com/gre, or send a text. Now it's 1-937-795-8989,yep, text their freedom coach directly. Again, 1-937-795-8989,   Keith Weinhold  19:34   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage, start your pre qual and even chat with President chailey Ridge personally while it's on your mind. Start at Ridge lending group.com that's Ridge lending group.com    Jim Rickards  20:05   this is author Jim Rickards. Listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  20:22   Welcome back to get rich education. Episode 588 for the 12th consecutive year here, I'm your host. Keith Weinhold, I look forward to perhaps meeting you in person this coming weekend, as I'll be attending the real estate guys create your future goals retreat event in Colorado Springs. You probably remember that we have had the events host and leader, Robert Helms, of the real estate guys on the show with us here several times in the past. What a class act I am spending a few extra days after the event in Colorado Springs to both look at local real estate in that market and climb the Manitou incline, that's this grueling climbing challenge up a slope of Pikes Peak. If you want to climb with me after the real estate guys event, bring your running shoes and I'll lead a group of us up there    Keith Weinhold  21:13   if property taxes go away, what replaces them? Realtor.com recently had a terrific article about this that you can look up the property tax revolt is spreading, but the replacement plan isn't let's look at the probability and possibility of eliminating property tax. Think about how property tax elimination would increase the value of your property well, because now every buyer could afford to pay more, since they won't have that property tax expense. And of course, if you were to remove property tax as a line item from your income and expense statement, your cash flow could double, triple, or even five or 10x depending on your current cash, on cash return. But that cash flow part is less likely because most efforts to eliminate the property tax, they focus on homes, primary residences. Well, several states have either active legislation efforts or these sort of informal grassroots movements to significantly cut down or just totally abolish property tax, but no state has fully eliminated them yet. The most prominent efforts are in five states, most notably Florida, where Governor Ron DeSantis has made the most noise about it. He proposed eliminating property taxes on homesteaded which are primary residence properties, and he aims for a constitutional amendment on the November ballot to achieve this, that is 10 months from now. And that proposal, it's still pretty early in the legislative stages, and the state is also considering property tax rebates in the meantime. Now, even if you own rental property, and property tax were only eliminated on primary residences, it would still cause the value of your property to boom pretty nicely, even if it didn't help the cash flow. The state that's made the second most noise is Ohio. A grassroots organization has called Citizens for property tax reform. They have actively campaigned to place a constitutional amendment on their ballot that would just totally abolish property taxes statewide. Third most is Kansas. They propose legislation and that aims to effectively bump up sales tax to replace property tax. The fourth out of five is North Dakota. Let's look at what they're doing following a failed 2024, ballot measure to just totally abolish the property tax outright. Well, there's a new proposal from the governor, and that seeks this phased out elimination for most homeowners over a decade. And see, North Dakota has a slightly better chance of pulling that off, because they can fund that from the state's Legacy Fund, that's their oil well fund, and then making the fifth most abolition of property tax noise is my home state of Pennsylvania. Lawmakers have introduced bills to eliminate all property tax. They also aim for a constitutional amendment to put that issue before the voters. So they are the five states that have made the most noise, and that's what their approach is.    Keith Weinhold  24:43   Now, seemingly for most of my life, homeowners and landlords have griped about property tax, saying it's the most ridiculous tax of them all, because you pay it year after year after year in perpetuity. And it just never goes away. Unlike other taxes that are just a one time tax, even if your property's mortgage is paid off, you still have a house payment, and that is largely due to property tax. Understand, though, that currently a lot of states give you a reduced property tax once you reach a senior age, usually age 65 plus some start as low as 61 but when it comes to eliminating the property tax, there's a part of the conversation that's really important, and it has been notably absent, and that is a novel solution to replace the lost revenue. And it gets rather interesting to look around and see where else the money might be raised if they eliminate property tax. See, and this is really important to understand, property taxes generate 70% of local revenue, up to 90% of school funding and 25% of all state and local tax revenue in aggregate in Florida. Okay, that's just in Florida those numbers, but a lot of states have a similar scenario, and in Florida, that comes out to about $50 billion a year. That is a big hole to plug, that is a big gap to fill, and it underlines both the burden homeowners are currently shouldering and how hard it's going to be to fill that gap with anything that's more stable or equitable, that's going to last as a funding source, yes, 90% of school funding. You heard that, right? If you talk to an old timer, you know sometimes you still hear an elderly person refer to property taxes as school taxes. So see, this question of, Do you want to abolish property taxes? One reason that's become louder and louder these past few years, and why you hear more about it is due to that increased affordability strain. That's why you're hearing more about it now the question, do you want to abolish property taxes? That is the wrong question. A grassroots push to AX the property tax that's gained traction, really, among some senior homeowners facing property tax bills that are as high as their mortgage. Once was last summer, for example, in Mahoning County, Ohio, the tax delinquency rate hit 18% almost one in five people having trouble paying their property tax, and that county had more than 70 million in unpaid property taxes. In some neighborhoods in Youngstown, as many as one in three homeowners were behind. And in Cuyahoga County, which is basically Cleveland, values jumped 32% on average after reassessments that fueled a $60 million dollar increase in past due balances this whole do we want to abolish property taxes? Question? You're going to see why that's the wrong question and why it's incomplete, because that slogan that skips the only part that really matters here, and that is, what is the replacement plan, realistically, taxpayers should be asked if, in lieu of property tax, they'd rather pay higher sales taxes or higher income taxes, or for those with no state income tax, like Texas or Florida, pay one for the first time. I don't like those answers. I wish governments would spend more efficiently, but that's not the angle that we're looking at here. Property taxes are the true lifeblood of local governments. I mean, they fund everything from public safety to roads to schools, and just because property taxes disappear, well that doesn't mean that the need for firefighters goes away, that the need for police officers goes away, or the infrastructure for public school systems is going to be gone, or the roads go away. So if property taxes are cut, then another revenue generating device has to emerge to keep services funded and running. And it's a little funny. I've been talking about certain states here. But of course, property taxes are exacted and assessed at the county and local level. And look, I mean, you know how the world works, you know what the nature of society is. As soon as someone has their income stream, they quickly grow into that lifestyle and the new larger spending pattern. So taking away an existing income stream or even reducing it a little, I mean, that can almost trigger outrage and protests, for example, the outcry that we had last year about cutting snap payments. But it works this way. With anything. I mean, sheesh. For the majority of Americans, if you cut their income even 10% they would struggle to survive. They would struggle to put food in the fridge. So these repeal the property tax campaigns, they often avoid the reality of the replacement math.    Keith Weinhold  30:19   Now, some states have taken a swing at replacing property tax revenue, but few, if any, have succeeded. Now, Nebraska lawmakers, what they did is they floated higher cigarette taxes as a way to fund a goal of cutting their property taxes by 40% I mean, nice try. But according to an analysis by the Tax Foundation, that tax base was far too small. I mean to tell you more about what a terrible miss. This example is Nebraska cigarette taxes. They raised about $52 million in 2024 while property taxes raised $5.3 billion that is 100 times more, not even close, even if you could raise more money in the short run, excise revenues like this cigarette tax, they're pretty volatile, and they often shrink as the demand ebbs and flows. So it really makes them a poor backbone for expenses that grow over time, and they don't eliminate the cost so much as concentrated. So what they do is they sort of shift this broad civic obligation funding all this stuff, police, fire, school, from homeowners onto a much narrower group, in this case, people who smoke. That is not going to work for Nebraska, all right, well, what about a bigger deal, like replacing it with sales tax? Well, they run into a different problem. Local economies are not built the same. You might have a sales tax heavy tourist County, well, they can raise far more money than an agricultural county. And Florida is a clear illustration. They have lots of tourism and lots of agriculture replacing property taxes with sales tax. That would require eye popping sales tax rates too. According to the Tax Foundation Florida statewide, they would have to go from 7% to over 15% sales tax in Florida. But it gets even worse, because counties with a thin sales tax base would have to charge over 32% sales tax. My gosh, that is not going to work, all right. Well, how about another big one? Let's have income taxes replace property tax in a lot of states. I mean, the income tax that's large enough to raise pretty meaningful revenue. But the trade off is that income taxes come with their own sort of economic and political distortions, and once they're added, you know, they rarely stay confined to the tidy swap that voters were promised. I mean, look at New Jersey. They adopted an income tax in the 1970s to provide property tax relief, but over time, that swap proved hard to manage and hard to enforce, and now today, New Jersey has one of the highest effective property tax and state income tax rates combined in the nation. So the point is that all these property tax replacement tools are just inherently piecemeal. Each tax or fee has like this different payer base or some different vulnerability. I mean, if tourism dips, for example, revenues could drop really fast. And the same is true if a regulated industry contracts, or if consumption patterns shift. And you know that volatility, that's manageable for some narrow program, but that is dangerous as the foundation for essential services like public safety and street maintenance and police and schools and fire. Well, how about forgetting all that? Let's just have the government then totally get out of providing public safety and not have the government provide street maintenance and have the government get out of schools. I mean, we used to have more private companies provide you with some of those services. We didn't even have a federal income tax at all until 1913 other than a temporary one to fund the Civil War. But all of that is a bigger topic that we are not going to get into today. The point is, instead of asking the question, do you want to abolish property taxes? The better question is, which replacement are you choosing and who pays for it? Because local costs come on, they're just not likely to shrink anytime soon. After all, all of this schools, fire and police departments, public works, divisions, they're all subject to the same inflation and the same rising costs as the rest of the economy is so the property tax is unpopular. As it is, it does have one functional advantage. It is tied to this immovable base of properties. It's collected locally, and it's designed to fund on going services. That is not to say that some homeowners don't need relief. Some of them clearly do. But eliminating property taxes, that just does not eliminate the underlying cost of government. All it does is reallocate it, and that reallocation can get messy, that shifts a bigger burden onto a smaller share of taxpayers, whether it's smokers, like it was in Nebraska, or whether it's rural shoppers like the Florida sales tax example, or doubly on working homeowners, like it is in the New Jersey income tax example. I have studied this, and I have not seen novel approaches that really keep communities funded without creating some new distortion somewhere else. But unfortunately, one thing that I have seen is this repeal rhetoric, and it makes these political platitudes all that want to just conveniently skip the replacement plan, but it all sounds good and popular when someone stands up there and says that they want to eliminate property taxes. So really the honest question on a ballot. It's not, do you want to abolish property taxes? The honest question is, are you willing to pay higher sales taxes or higher income taxes or adopt one for the first time and accept the distortions that those choices to create to eliminate the property tax? I'm not going to get into the political side of all this, because that's not what we do here. The bottom line is, though, that you're probably going to hear more about the property tax going away. It is unlikely, of course, as income property investors here, property tax is largely built into the rent. It is passed along to your tenant, and a small reduction would help you out, probably not so much on your cash flow side, since most of these proposals are only for primary residences, but even a small property tax reduction on primary residences that would boost all property values, even rental property in the one to four unit space. But you shouldn't expect much here. If property taxes are eliminated, there is just no easy and viable replacement. That's your answer today, if you represent a company that serves real estate investors get rich. Education has over 3 million IAB certified downloads and 5.8 million total listener downloads. You can learn more about advertising on the show at getricheducation.com/ad, that's get rich education.com/ad   Speaker 2  37:51   for the production team here at GRE, that's our sound engineer, bedroom jampo, who has edited every single GRE podcast episode since 2014 QC and show notes Brenda Almendariz, video lead, Binaya Gyawali, strategy Tallah Mugal, video editor, Saroza KC and producer me, we'll run it back next week for you. I'm your host. Keith Weinhold, Don't Quit Your Daydream.   Speaker 3  38:17   nothing on this show should be considered specific personal or professional advice, please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively   Keith Weinhold  38:45   The preceding program was brought to you by your home for wealth building, getricheducation.com  

Find YouTube link to watch here:  https://youtu.be/uh99t38qgxw   Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming "default infrastructure," AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots).   Here's What You'll Learn What "AI everywhere" means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer "experimental" and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What "supply quality + transparency" should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) https://www.heleneparker.com/programmatic-digest-podcast/  Subscribe to the Programmatic Digest YouTube channel: https://www.youtube.com/@programmaticdigest  Join the newsletter and confirm your subscription: https://www.heleneparker.com/newsletter/ Access the Programmatic Training here: https://www.heleneparker.com/library/ No String Attached - MediaMath DSP (including Agent AI Connector): helene.parker@infillion.com Timestamps • 00:00 – Intro: Welcome to the first Programmatic Digest of 2026. • 01:15 – Channel Updates: YouTube growth and the importance of the weekly newsletter. • 03:30 – Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. • 05:45 – Calling for Contributors: Opportunities to host, write, and build industry authority. • 08:20 – The Programmatic Training Library: Combining six years of workshops and courses. • 11:00 – Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. • 13:15 – 2025 Trend #1: AI Everywhere—Automated bidding, optimization, and predictive modeling. • 16:00 – AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. • 19:45 – 2025 Trend #2: Privacy-First & Cookieless—The multiple identity approach. • 22:10 – 2025 Trend #3: CTV and Audio—Moving from experimental to action-driven channels. • 25:30 – 2025 Trend #4: Retail Media Networks (RMN)—New players like Loves Media and Go Puff. • 28:45 – The Value of Diversification: How audience insights drive revenue for traders. • 31:15 – 2025 Trend #5: Supply Quality & Transparency—Demanding log-level data and fee clarity. • 34:00 – 2026 Prediction #1: Curation as Default—SSP curation, Curation Houses, and Desks. • 38:15 – 2026 Prediction #2: AI as Co-Pilot—Moving from "automated" to "agentic" intelligence. • 41:30 – Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. • 45:00 – The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. • 48:15 – Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. • 51:45 – 2026 Prediction #3: Dual Identity Strategies—Using the Media Math X Graph. • 54:30 – Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. • 57:00 – Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. • 1:00:15 – Closing Encouragement: Mental and spiritual health for the year ahead   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, Hélène Parker

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE  with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit. This episode is sponsored by STRATACACHEFind Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/Find STRATACACHE online here: https://www.stratacache.com/en/Chris answers these questions:You are hosting a full day focused on retail media inside the physical store—a deliberate choice given how much attention off-site and digital retail media still get. What convinced you that the store deserved its own moment right now? Is it fair to say the industry is moving from speculation to proof? What triggered that shift?We'll have voices from BCG, McKinsey, EMARKETER, and Solomon Partners in the room. When consultants, analysts, and investors all start telling a similar story, what does that signal to you?One of the themes we'll explore during the day is the idea that the traditional funnel has collapsed and influence now happens closer to the moment of purchase. Why is the store uniquely resilient in that new influence model?Why do you think shoppers still trust in-store media more than online media? Is that trust something retailers can scale without breaking it?We'll hear during the day that agentic AI is compressing margins in digital retail media. Help connect the dots for our audience—why does that dynamic actually elevate the strategic value of physical stores?If AI makes digital media more efficient but less differentiated, does the store become one of the few environments where context still matters more than targeting?Why is that shift so foundational to unlocking real retail media scale in stores?We'll have IAB and measurement leaders talking about standards. From your perspective, how important is measurement alignment to making in-store media credible to brands and CFOs?What separates retailers who are moving from pilots to platforms from those who are still stuck in experimentation?We'll also explore how the store is becoming a fully expressive media environment—not just screens, but experience. For brands listening, what does “store-native creative” really demand of them?What outdated thinking do you hope gets challenged during this event? Is the biggest barrier today technology, standards, or internal politics?Looking ahead to 2026, what will define success for retailers who fully embrace in-store media versus those who don't?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in thi CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week I'm the guest and my friends at Whiskey Web and Whatnot are the hosts. And they're great hosts, because they send their guests a bottle of whiskey before talking web and whatnot...As we head into the holidays I hope you'll raise a glass with us and enjoy this very laid back episode... Chuck and Robbie hosted me a year ago and I love that they got me on tape when they did, because it was just as I was starting to consider making some big changes to my show... Changes that I will announce in late January... so get excited for that! and please subscribe to this here podcsat in your favorite apps, and get the newsletter at crafted.fmHere's how they described the episode:Robbie and Chuck talk with Dan Blumberg about his journey from radio producer to product manager and podcaster. They explore the art of building great software, podcasting essentials, and the changing landscape of podcast platforms. Plus, Dan shares his kayaking adventures and insights on balancing authenticity and growth.And if you please…Subscribe to the CRAFTED. newsletter atcrafted.fmShare with a friend! Word of mouth is by far the most powerful way for podcasts to growSponsor the show? I'm actively speaking to potential sponsors for 2026 episodes. Drop me a line and let's talk.Get psyched!… There are some big updates to this show coming soonFor more on Whiskey Web and Whatnot...Check ou:t https://whiskey.fmConnect with Robbie Wagner: https://x.com/RobbieTheWagnerConnect with Chuck Carpenter: https://x.com/CharlesWthe3rd In this episode:- (00:00) - Intro- (03:26) - Whiskey review and rating: Woodinville Straight Bourbon- (09:23) - Apple Podcasts vs Spotify- (11:20) - Spotify video vs YouTube- (13:02) - Podcasting audio vs video- (15:24) - Advice on starting a podcast- (19:24) - Equipment requirements for guests on podcasts- (22:15) - Having a pre-interview interview- (26:06) - Social media and podcasting challenges- (27:37) - How to grow your audience- (33:18) - How to make money as a podcaster- (37:28) - Being yourself vs having a persona- (38:42) - Monetizing your podcast- (42:11) - What's missing from RSS- (43:38) - Dan's non-tech career ideas- (45:40) - Podcast recommendations- (49:12) - Dan's plugsLinks- Woodinville Straight Bourbon: https://woodinvillewhiskeyco.com/- Crafted: https://crafted.fm- WNYC: https://www.wnyc.org/- NYT: https://www.nytimes.com/- Apple Podcasts: https://podcasts.apple.com/- Spotify: https://www.spotify.com/- Pocket Casts: https://pocketcasts.com/- IAB: https://www.iab.com/- National Geographic: https://www.nationalgeographic.com/- Shure SM7B: https://www.shure.com/en-US/products/microphones/sm7b- Focusrite: https://focusrite.com/- Shure MV7: https://www.shure.com/en-US/products/microphones/mv7- Elgato: https://www.elgato.com/- AirPods: https://www.apple.com/airpods/- Audio Technica: https://www.audio-technica.com/en-us/- Morning Edition: https://www.wnyc.org/shows/me- Chicago Public Radio: https://www.wbez.org/- Riverside: https://riverside.fm/- TikTok: https://www.tiktok.com/- Mr. Beast: https://youtube.com/@mrbeast- Docker: https://www.docker.com/- Artium: https://www.thisisartium.com/- Jay Clouse: https://creatorscience.com/- Hark: https://harkaudio.com/- Syntax: https://syntax.fm/- Hard Fork: https://www.nytimes.com/column/hard-fork- Big Technology with Alex Kantrowitz: https://www.bigtechnology.com/- Decoder with Nilay Patel: https://www.theverge.com/decoder- How I Built This: https://www.npr.org/series/490248027/how-i-built-this- Acquired: https://www.acquired.fm/- Smartless: https://smartless.com/- Wondery: https://wondery.com/- Sacha Baron Cohen: https://en.wikipedia.org/wiki/Sacha_Baron_Cohen- Tim Burton: https://en.wikipedia.org/wiki/Tim_Burton- Beetlejuice: https://www.warnerbros.com/movies/beetlejuice- Darknet Diaries: https://darknetdiaries.com/

In today's Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate' expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB report highlighting how digital ads shape today's media.

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim's guest this week is at the center of AT&T's transformation: Kellyn Smith Kenny, the company's first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn's leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.Tune in as Jim explores Kellyn's unique leadership journey—from Division I athlete to C-suite change agent—and how she's redefining what it means to lead a modern brand.---Learn more, request a free pass, and register at https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That's exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale. Sample Page: SafeGuard Privacy Playbook Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB, and building an advertising infrastructure still used across the industry. He likes to build things. And we’re the better for it. Because he’s THE person to help explain why privacy laws aren't just legal issues—they're structural ones. And why, if you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not. “These laws don't care what kind of digital advertising you do. They ask one question: ‘do you have data on a consumer, and what are you doing with it?’” Richy breaks down what regulators are actually asking, why enforcement is picking up, and why brands are now responsible not only for themselves, but for their entire partner ecosystem. “Privacy doesn't have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.” What I appreciate most about Richy's approach is that it's practical, and empathetic. He understands the values and the limitations of AI. He knows human attorneys need to be involved. He has made sure that SafeGuard is nimble and building systems that make compliance auditable, efficient, and—yes—actually helpful to growth, even when the rules keep changing.  We also talk about: Why inboxes listed on privacy policies are now enforcement targets How standardization saved digital advertising once before…and why it’s key to compliance now Where AI fits into privacy workflows (and where it shouldn't) Why proving compliance matters more than promising it If privacy still feels abstract or overwhelming, this conversation will give you clarity—and probably a healthy nudge to check a few things you've been meaning to look at.  Speaking of healthy, I’m so honored to have Richy on for 23 million additional reasons: he is also a founding force behind BreastCancer.org, (did we mention they are matching donations through December?) It’s now one of the most recognizable, trusted, peer-reviewed health information sites in the world. Richy put his powers to use, from grabbing the URL to creating the revenue streams that are the foundation for its viability and ability to serve more than 20 million women globally, and counting. Richy Glassberg works in a world defined by discretion and safeguards, yet remains an open book—grounded in purpose, devoted to his wife and best friend Katy, loyal to his Jack Russells, disciplined through 30 years of training in Shorin-Ryu Karate, and committed to making privacy compliance clearer, calmer, and more human. Key Moments: 00:00 – Why privacy compliance has become a business risk CMOs can't ignore 4:10 – How data privacy laws impact all forms of digital advertising 8:55 – How Richy’s sneakers explain privacy really well 12:40 – Why brands are now responsible for vendors…and their vendors' vendors 17:05 – What enforcement really looks like (and why it's accelerating) 22:30 – How standardization turns compliance into a competitive advantage 26:15 – Using AI to assist privacy teams without replacing legal judgment 30:45 – From building CNN.com to how a pixel protected Ted Turner’s business 34:50 – The origins of BreastCancer.org and why it's the work Richy’s most proud of 39:10 – Putting digital to good while keeping the open internet viable 41:55 – What’s next at SafeGuard Privacy Connect with Richy Glassberg: https://www.linkedin.com/in/richy-glassberg-49a915 Visit SafeGuard Privacy for more resources: http://www.safeguardprivacy.com Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

I had the incredible opportunity to bring together some of the brightest minds in the creator economy for an evening of candid conversation about where this industry is headed. From ad tech innovations to creator authenticity, we covered the full spectrum of what it takes to turn creator content into scalable, revenue-generating partnerships. Conor McKenna from Luma and Zoe Soon from the IAB kicked things off with a macro view of the space, discussing how fragmented media is creating massive opportunities for technology to step in. We explored why brands are shifting budgets at unprecedented rates, with Unilever committing 50% of marketing spend to creator-related initiatives.The evening featured deep dives into brand integration strategies with Ali Parish from Blue Hour Studios and Jeremy Stewart from VuePlanner, followed by an eye-opening discussion with Arthur Leopolod from Agentio about how AI and automation are revolutionizing creator advertising. Perhaps most compelling was hearing directly from Sydney Jo, the creator behind the viral Group Chat series, and her manager Haley Friedman from Made By All about the reality of building a creator business. From navigating brand negotiations to maintaining creative authenticity, this conversation revealed both the opportunities and challenges facing the next generation of digital storytellers._______________________________________________Key Highlights

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd's legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year's inductee class reflects both the early pioneers and today's global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify's “top podcast” charts to Apple's long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful. Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show's roots while leaning hard into the realities of today's business of podcasting. Rob Greenlee Rob Greenlee website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Creator Network and shows hub https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Rob Walch Libsyn podcast hosting and network https://libsyn.com Podcast411 with Rob Walch https://podcast411.com The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.Jim's guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry's most creative campaigns, and become one of the most admired brands in the world.Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell's “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.Tune in for a conversation with a Chief Brand Officer who truly loves his job!---Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. Here we go.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think of some of America's most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there's one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience. Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline. Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that's faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. ---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entérate de lo que está cambiando el podcasting y el marketing digital:-Informe revela cómo evolucionará el ingreso de los creadores en YouTube de cara a 2026.-Abren las nominaciones para los Premios Internacionales de Mujeres Podcasters 2026.-Grandes plataformas impulsan el auge del pódcast en video y redefinen el mercado digital.-Informe alerta sobre la escasa representación de mujeres afroamericanas en el podcasting.-IAB alerta un desfase entre la fiebre por los creadores y la baja prioridad que reciben los pódcast.-Lanzan Podcast Magic para destacar los mejores momentos de los pódcast.-YouTube se mantiene como la red social más usada entre adultos en EE. UU. Pódcast recomendadoCuarto Milenio. Los periodistas Iker Jiménez y Carmen Porter investigan misterios y fenómenos inexplicables junto a expertos en temas como conspiración, ocultismo, criminología, astronomía y más.Patrocinios¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros. Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company's shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how AI-generated creative performs in practice, and what the new IAB standards AdCP and UCP signal for the future of programmatic buying. The conversation also covers the challenges of embedding interoperability, the complexities of building an AI native DSP, and how agencies are adopting creative generation tools. Takeaways Ads inside AI chat are constrained by a limited supply, while ads powered by AI offer far more scale New language models improve contextual classification, which leads to more accurate targeting AI creative becomes stronger when grounded in a real webpage context and variety Agencies are driving demand for efficient AI-powered creative, while creative and media teams remain separate Building a DSP from scratch is now possible because coding models accelerate engineering work AdCP helps unify signals between buyers and publishers, which cuts waste in programmatic UCP faces hurdles because embeddings created by different models cannot interpret one another Open source or shared industry models may be needed to support reliable embedding exchange Chapters 00:00 Introduction and guest setup 02:10 Thanksgiving banter and mailbag announcement 06:40 Stephen Liss joins the show 07:30 The “OpenAds” naming confusion with TTD 10:00 Why ads inside AI did not scale 15:45 Rise of contextual and AI-driven creative 21:00 Building an AI-native DSP 25:25 Examples of surprising AI-generated creative 31:00 ADCP and UCP: standards, embeddings, and challenges 47:20 Why shared models matter + closing thoughts and wrap-up Learn more about your ad choices. Visit megaphone.fm/adchoices

Entérate de lo que está cambiando el podcasting y el marketing digital:-Los anuncios inmersivos están redefiniendo la publicidad en pódcast.-Creadores de “Anatomy of Murder” demandan a Audiochuck por millones de dólares en ingresos publicitarios.-Libsyn obtiene la certificación v2.2 de la IAB para medición de pódcast.-Advierten de un aumento preocupante de problemas de salud mental entre creadores de contenido.-El informe “State of Browsing” detecta una adopción creciente de la IA pese a la desconfianza en la privacidad.Patrocinios¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros. No es país para enfermos, el pódcast sobre el declive de la mejor sanidad del mundo. A través de historias personales y del análisis de los expertos, esta serie documental investiga por qué el sistema de salud español está al borde del colapso. Y, sobre todo, responde a una pregunta que nos incumbe a todos: ¿qué podemos hacer para salvar la sanidad pública? Escúchalo en iVoox y el resto de plataformas.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Kaupallinen yhteistyö: Aller Media NordicTässä IAB:n podcastissa syvennymme retail median ajankohtaisiin ilmiöihin: ekosysteemien avautumiseen, commerce median kasvuun, datan rooliin ja in-store-median uusiin mahdollisuuksiin.Jakson vieraana on Hannaleena Koskinen Aller Media Nordicilta. Keskustelussa pureudutaan muun muassa siihen, miten retail median ekosysteemit ovat avautumassa, ja miten asiakasdataa, ostodataa ja myymäläympäristöä voidaan hyödyntää entistä tehokkaammin. Jaksossa kuullaan myös, mitkä ovat retail median seuraavat kehitysaskeleet ja miten sisältöjen, datan ja monikanavaisuuden yhdistelmä tulee muuttamaan markkinointia.

In today's MadTech Daily, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

Die persönliche Steuerlast um bis zu 200.000 € reduzieren - der "IAB" klingen fast zu schön, um wahr zu sein. Was hinter dem Investitions-Abzugs-Betrag steckt und wie man ihn bei der Geldanlage nutzen kann, darüber spricht Gastgeber Niklas Krämer mit dem Gründer eines Anbieters für Investitionen in PV-Anlagen. Nachdem Jan Steeg für einen Enpal-Konkurrenten den Deutschen Markt erschlossen hat, entschloss er sich mit seinem Netzwerk zu Projektentwicklern in der Solarbranche selbst zu gründen. Nun erschließen sie geeignete Flächen und treten als Vermittler für Anleger:innen auf. ------------------------------Kontaktdaten Sunpeak:www.sunpeakcapital.deinfo@sunpeakcapital.de(für die reduzierte Vermittlungscourtage den Finance for Future-Podcast erwähnen!)------------------------------weitergedacht. Anlageberatung >HIER< unverbindliches Erstgespräch bei Niklas buchen.------------------------------

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp.

In today's MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency. We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to optimize beyond a basic domain list. Here's What You'll Learn Reseller ≠ automatically bad: the original IAB intent vs. today's nuanced reality. OpenPath vs. exchanges: what "direct to publisher" actually changes (and what it doesn't). Transaction ID, explained simply: one auction ➝ one ID ➝ fewer dupes and smarter SPO. How to buy smarter right now: talk to publishers, ask for goal-specific PMPs, and evaluate placements/experiences — not just domains. Buyer playbook upgrades: site list ➝ supply-path & placement-level decisions; pair KPI outcomes with quality signals (viewability, density, layout).   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Intro & why this special episode 02:05 – Gareth's background (AppNexus ➝ RTK ➝ Magnite ➝ Gamera) 07:45 – "Reseller" 101: what the IAB meant vs. how it's used today 12:30 – Value-add resellers & unique placements (widgets, comments, InfoLinks) 18:20 – Why TTD labeled SSPs as resellers; how OpenPath fits 23:40 – Optics, trust, and buyer confusion: are we only supposed to buy OpenPath? 28:15 – Transaction ID in plain English + why it matters for SPO 34:50 – What changes for traders day-to-day (and what doesn't) 39:25 – Practical playbook: talk to publishers, ask for KPI-aligned PMPs 44:10 – Gamera's approach to real-time, on-page quality signals 49:00 – Final takeaways & where buyers should focus next 52:30 – How to reach Gareth (site & LinkedIn)   Meet Our Guest: Gareth Glaser – CEO of Gamera https://www.linkedin.com/in/garethglaser   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Entérate de lo que está cambiando el podcasting y el marketing digital:-Trebble revoluciona la edición de audio con IA.-Oxford Road revela qué pódcast venden de verdad. -Zoom lanza PodTrak P4next una grabadora portátil para podcasters.-Pódcast generados por IA sorprenden por sus fallos y rarezas.-IAB está reestructurando su calendario de eventos de 2026.Patrocinios¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad. Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Diumenge 19 d'octubre en quatre sessions, a les 10h en anglès, 11h i 12h en català i a les 13h en castellà el Palau Maricel es convertirà en escenari de dansa contemporània amb aquesta proposta que va començar l'any passat i que fusiona diferents disciplines artístiques i ensenya l'entesa entre Museus de Sitges i l'Institut Of the Arts Barcelona. Durant tres quarts d'hora els visitants recorreran i descobriran les diferents estances del Palau Maricel a partir de la dansa de les ballarines de l'IAB, una experiència que no requereix res més que deixar-se portar i que ha de permetre gaudir i descobrir la dansa contemporània i alhora redescobrir espais ja coneguts però des d'una perspectiva diferent. Les entrades es poden adquirir al web dels museus. N'hem parlat amb Mònica Porta, cap de comunicació de Museus de Sitges, Sara Colomino, professora i coordinadora de dansa contemporània de l'IAB i dues de estudiants del cente, l'Itzel i l'Emma. L'entrada L’art del moviment al Palau, una experiència immersiva de les estudiants de l’IAB oberta al públic ha aparegut primer a Radio Maricel.

Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Entérate de lo que está cambiando el podcasting y el marketing digital:-WhatsApp, YouTube e Instagram lideran el consumo mediático global.-IAB proyecta crecimiento sólido en pódcast pese a la incertidumbre económica.-AudioUK y BBC relanzan Audiotrain para formar a la industria de audio.-TikTok impulsa el cambio social con nuevos programas y herramientas. Patrocinios¿Estás en la CDMX y quieres grabar tu pódcast?RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry. Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role. Takeaways Hillary Slattery has a diverse background in ad tech. IAB and IAB Tech Lab serve different but complementary roles. Programmatic advertising in CTV is a growing trend. Transparency in data sharing is a significant challenge. Curation is becoming increasingly important in advertising. AI is reshaping the advertising landscape. Hillary values her role as a female technical lead. The conversations in ad tech are always evolving and interesting. There are legitimate reasons for the lack of transparency from sellers. Hillary is motivated by the impact of her work and the people she collaborates with. Chapters 00:00 Introduction to Hillary Slattery and Her Journey 02:36 Understanding IAB and IAB Tech Lab 05:21 Programmatic Advertising and CTV Trends 07:57 Challenges in Transparency and Data Sharing 10:58 Innovations in Live Event Advertising 13:41 The Role of Curation in Advertising 16:38 AI's Impact on the Advertising Industry 19:18 Motivation and Leadership in Ad Tech TikTok's Fate, Rembrandt's Big Bet, and CTV's Transparency Leap This week's episode of The Refresh covers three major developments shaping advertising and adtech: the long-awaited resolution of the TikTok U.S. drama, a notable merger between Rembrandt and Spaceback, and Index Exchange's groundbreaking integration with Grace Note. Host Kate unpacks the details, implications, and what these shifts mean for advertisers, creators, and platforms heading into 2025. 5 Key Highlights: TikTok's U.S. operations are set to spin into a new company with majority American ownership (80%), including Oracle, Andreessen Horowitz, and Silver Lake, while ByteDance retains 20%. A new TikTok U.S. app is reportedly in testing, requiring users to migrate accounts, raising concerns about logins, content transfers, and algorithm performance. Rembrandt acquired Spaceback, adding scale with 3,000+ advertisers and expanding its AI-driven creative offerings to blend product placements with organic content. The merger reflects broader industry trends: AI-driven “intelligent creative,” creative functions shifting into buying platforms, and the blending of context with content. Index Exchange and Grace Note launched the first integration enabling show-level targeting and reporting in CTV, addressing long-standing transparency challenges for advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.  Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here:  https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng   Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw     Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

My guest this week is a force in the media world, Anna Bager, President and CEO of the Out-of-Home Advertising Association of America — quite a mouthful, so we'll just say OAAA going forward. She is leading the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.Before taking the reins at OAAA, she was the EVP of Industry Initiatives at the IAB, where she shaped the future of digital, mobile, video, and audio, spearheaded the Digital Content NewFronts, and was named one of the 30 most powerful women in mobile advertising by Business Insider as well as one of the top women in media by Folio and Synapse.Anna brings both brains and bold vision to the table. I am honored to call her my friend, and this conversation is long overdue.

Reach 6 Figures as a Bookkeeper - https://www.6figurebookkeeper.com/collective/ In this episode, we speak with Steph Nicholson — member of The Bookkeepers' Collective, ambassador, and our Bookkeeper of the Year — about moving from industry into practice, navigating practising licences, building confidence through community and networking, and a standout cashflow turnaround that saved 40 jobs. Steph shares candidly about grief, neurodiversity, and the realities of growing a practice that works around life. You Will Learn Ways to enter bookkeeping from industry and why that background can be a superpower. How Steph navigated practising licences (ultimately via IAB) and what services she can deliver under it. Practical paths to early clients (referrals + visibility) and confidence-building through subcontracting. How to find work experience: events, Collective connections, and subcontracting. Networking for introverts and launching a relaxed local group (“pints & prosecco”). Managing ADHD/perimenopause in business with boundaries and simple coping strategies. A cashflow case study: using tools and timing to protect jobs and rebuild reserves. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matej's own test app as a live case study. This episode is part tutorial, part comedy of errors, and part step-by-step guide for anyone new to AdMon.Key insights:App-ads.txt basics:Required by IAB for fraud prevention.Must be hosted on the developer's listed website (App Store/Google Play).Each network (Google, AppLovin, IronSource, Unity, Meta, Mintegral, etc.) requires unique entries.Some networks (like IronSource) force you to request Publisher ID via support, making setup painful.Mediation setup (MAX):One network is never enough — competition = higher eCPM.Best practice: integrate multiple (Google AdMob, AppLovin, IronSource, Unity Ads, Meta Audience Network).Connect networks directly in MAX for payout reconciliation & fraud safety.Network quirks:Google AdMob: straightforward, rewarded bidding setup.AppLovin: entries visible in account dashboard.IronSource: must email for Publisher ID.Unity & Mintegral: dashboard accessible.Meta/Facebook: painful; rewarded ads disabled for non-games, only interstitial/rewarded interstitial available.Best practices shared by Felix:Always keep app-ads.txt updated with every network.Cross-check revenue between MAX vs. direct networks.Expect a lot of clicking, logins, and waiting, but setup today saves revenue disputes later.Live Learnings:Matej's developer website missing → crawlers failed.Felix guided step-by-step through creating ad units, adding IDs, and verifying setups.By the end, Matej had MAX + multiple networks integrated, app-ads.txt updated, and was ready to monetize his app.Takeaway: AdMon setup is annoying, but essential. Do it properly once, and it will pay you back forever.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to App Development and Advertising03:51 Understanding AdMob and App Ads TXT06:22 Navigating Ad Networks and Their Requirements08:52 Setting Up Ad Units and Bidding Strategies11:36 Integrating Multiple Ad Networks14:25 Finalizing App Setup and Future Steps---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself. SOURCES:Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM.Gabe Roth, editorial director of the Freakonomics Radio Network.Sarah Lilley, senior producer of The Economics of Everyday Things.Jeremy Johnston, audio engineer at the Freakonomics Radio Network.Daniel Moritz-Rabson, fact-checker at the Freakonomics Radio Network. RESOURCES:"Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB," (International Advertising Bureau, 2025)."Cost per Thousand (CPM) Definition and Its Role in Marketing," by Will Kenton (Investopedia, 2024)."Podcast Statistics You Need To Know," (Backlinko). APM Music — Licensing  .

Choosing the Best Free or Paid Podcast Hosting Platform?

What's the Best Podcast Hosting Platform? Pinterest SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.