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Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Entérate de lo que está cambiando el podcasting y el marketing digital:-Trebble revoluciona la edición de audio con IA.-Oxford Road revela qué pódcast venden de verdad. -Zoom lanza PodTrak P4next una grabadora portátil para podcasters.-Pódcast generados por IA sorprenden por sus fallos y rarezas.-IAB está reestructurando su calendario de eventos de 2026.Patrocinios¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad. Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.
Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Diumenge 19 d'octubre en quatre sessions, a les 10h en anglès, 11h i 12h en català i a les 13h en castellà el Palau Maricel es convertirà en escenari de dansa contemporània amb aquesta proposta que va començar l'any passat i que fusiona diferents disciplines artístiques i ensenya l'entesa entre Museus de Sitges i l'Institut Of the Arts Barcelona. Durant tres quarts d'hora els visitants recorreran i descobriran les diferents estances del Palau Maricel a partir de la dansa de les ballarines de l'IAB, una experiència que no requereix res més que deixar-se portar i que ha de permetre gaudir i descobrir la dansa contemporània i alhora redescobrir espais ja coneguts però des d'una perspectiva diferent. Les entrades es poden adquirir al web dels museus. N'hem parlat amb Mònica Porta, cap de comunicació de Museus de Sitges, Sara Colomino, professora i coordinadora de dansa contemporània de l'IAB i dues de estudiants del cente, l'Itzel i l'Emma. L'entrada L’art del moviment al Palau, una experiència immersiva de les estudiants de l’IAB oberta al públic ha aparegut primer a Radio Maricel.
Recebemos a Gabriela Comazzetto, executiva com 25 anos de experiência em marketing e publicidade, tendo liderado o TikTok na América Latina por 5 anos, além de passagens por Facebook, Twitter, Microsoft e Ambev. Reconhecida por Forbes, Bloomberg e Meio & Mensagem como uma das mulheres mais influentes da região, foi homenageada como “Woman to Watch” e vencedora do Prêmio Caboré. Atualmente, integra os conselhos do IAB e do MMA.O que falamos nesse episódio:✔️ Liderança e carreira global ✔️ Jornada do TikTok no Brasil✔️ Plataforma de Entretenimento vs Rede Social ✔️ Social Selling e Social Commerce ✔️ Aprendizados de carreira e liderança
Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Entérate de lo que está cambiando el podcasting y el marketing digital:-WhatsApp, YouTube e Instagram lideran el consumo mediático global.-IAB proyecta crecimiento sólido en pódcast pese a la incertidumbre económica.-AudioUK y BBC relanzan Audiotrain para formar a la industria de audio.-TikTok impulsa el cambio social con nuevos programas y herramientas. Patrocinios¿Estás en la CDMX y quieres grabar tu pódcast?RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry. Hillary emphasizes the importance of transparency, the need for standards in advertising, and her motivation as a female leader in a technical role. Takeaways Hillary Slattery has a diverse background in ad tech. IAB and IAB Tech Lab serve different but complementary roles. Programmatic advertising in CTV is a growing trend. Transparency in data sharing is a significant challenge. Curation is becoming increasingly important in advertising. AI is reshaping the advertising landscape. Hillary values her role as a female technical lead. The conversations in ad tech are always evolving and interesting. There are legitimate reasons for the lack of transparency from sellers. Hillary is motivated by the impact of her work and the people she collaborates with. Chapters 00:00 Introduction to Hillary Slattery and Her Journey 02:36 Understanding IAB and IAB Tech Lab 05:21 Programmatic Advertising and CTV Trends 07:57 Challenges in Transparency and Data Sharing 10:58 Innovations in Live Event Advertising 13:41 The Role of Curation in Advertising 16:38 AI's Impact on the Advertising Industry 19:18 Motivation and Leadership in Ad Tech TikTok's Fate, Rembrandt's Big Bet, and CTV's Transparency Leap This week's episode of The Refresh covers three major developments shaping advertising and adtech: the long-awaited resolution of the TikTok U.S. drama, a notable merger between Rembrandt and Spaceback, and Index Exchange's groundbreaking integration with Grace Note. Host Kate unpacks the details, implications, and what these shifts mean for advertisers, creators, and platforms heading into 2025. 5 Key Highlights: TikTok's U.S. operations are set to spin into a new company with majority American ownership (80%), including Oracle, Andreessen Horowitz, and Silver Lake, while ByteDance retains 20%. A new TikTok U.S. app is reportedly in testing, requiring users to migrate accounts, raising concerns about logins, content transfers, and algorithm performance. Rembrandt acquired Spaceback, adding scale with 3,000+ advertisers and expanding its AI-driven creative offerings to blend product placements with organic content. The merger reflects broader industry trends: AI-driven “intelligent creative,” creative functions shifting into buying platforms, and the blending of context with content. Index Exchange and Grace Note launched the first integration enabling show-level targeting and reporting in CTV, addressing long-standing transparency challenges for advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Flashbacks grundare och chef Jan Axelsson är i tingsrätten, åtalad för Flashback-inlägg som användare gjort på sajten. Kommer Axelsson fällas får det stor påverkan på andra som driver sajter. Men kan Flashbacks vd verkligen ställas till svars? Dessutom tittar vi på Hint, som lanseras av gänget bakom Veckorevyn - och varför vill Bonnier ta tillbaka varumärket Veckorevyn? Vi funderar också över Kvartals nya inriktning som verkar ta upp kampen med DN och SvD. (Kvartals chefredaktör kommer också som gäst på vår AW 16/10!) Och har poddmarknaden fått revansch? Nya siffror från IAB och Acast bokslut ger det intrycket. Och om Charlie Kirks mördare, en rättelse om Astrid Lindgren och SR:s syn på Teracom. Med Emanuel Karlsten och Olle Lidbom. Stötta oss på patreon.com/mediepodden
Aan de Dalweg, naast het gemeentehuis, komen 205 nieuwe woningen. De ontwikkelaars BEMOG en IJsselland werken hierbij samen met Vaanster aan een duurzaam energiesysteem. Uit onderzoek blijkt dat een WKO-systeem (Warmte Koude Opslag) de beste oplossing is. Dit systeem slaat warmte en kou in de bodem op en zorgt zo voor duurzaam verwarmen en koelen.Het is aan de gemeenteraad om nu te beslissen of er budget beschikbaar wordt gesteld om ook het gemeentehuis op dit systeem aan te kunnen sluiten. Alleen dan kan het ontwerp voor de woningen verder worden uitgewerkt. Voor aansluiting moeten het gebouw en de installaties van het gemeentehuis wel worden aangepast.Voorgesteld raadsbesluit: 1. Een krediet van € 700.000 (excl. btw) beschikbaar te stellen voor de investering in het WKO-systeem en dit bedrag te dekken uit de reserve Integraal accommodatiebeleid (IAB) 2. In de meerjarenbegroting rekening te houden met een toekomstig investeringsbedrag van € 3,5 miljoen voor de installatietechnische aanpassingen en verduurzaming van het gemeentehuis
In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes- Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
My guest this week is a force in the media world, Anna Bager, President and CEO of the Out-of-Home Advertising Association of America — quite a mouthful, so we'll just say OAAA going forward. She is leading the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.Before taking the reins at OAAA, she was the EVP of Industry Initiatives at the IAB, where she shaped the future of digital, mobile, video, and audio, spearheaded the Digital Content NewFronts, and was named one of the 30 most powerful women in mobile advertising by Business Insider as well as one of the top women in media by Folio and Synapse.Anna brings both brains and bold vision to the table. I am honored to call her my friend, and this conversation is long overdue.
Reach 6 Figures as a Bookkeeper - https://www.6figurebookkeeper.com/collective/ In this episode, we speak with Steph Nicholson — member of The Bookkeepers' Collective, ambassador, and our Bookkeeper of the Year — about moving from industry into practice, navigating practising licences, building confidence through community and networking, and a standout cashflow turnaround that saved 40 jobs. Steph shares candidly about grief, neurodiversity, and the realities of growing a practice that works around life. You Will Learn Ways to enter bookkeeping from industry and why that background can be a superpower. How Steph navigated practising licences (ultimately via IAB) and what services she can deliver under it. Practical paths to early clients (referrals + visibility) and confidence-building through subcontracting. How to find work experience: events, Collective connections, and subcontracting. Networking for introverts and launching a relaxed local group (“pints & prosecco”). Managing ADHD/perimenopause in business with boundaries and simple coping strategies. A cashflow case study: using tools and timing to protect jobs and rebuild reserves. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
In this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matej's own test app as a live case study. This episode is part tutorial, part comedy of errors, and part step-by-step guide for anyone new to AdMon.Key insights:App-ads.txt basics:Required by IAB for fraud prevention.Must be hosted on the developer's listed website (App Store/Google Play).Each network (Google, AppLovin, IronSource, Unity, Meta, Mintegral, etc.) requires unique entries.Some networks (like IronSource) force you to request Publisher ID via support, making setup painful.Mediation setup (MAX):One network is never enough — competition = higher eCPM.Best practice: integrate multiple (Google AdMob, AppLovin, IronSource, Unity Ads, Meta Audience Network).Connect networks directly in MAX for payout reconciliation & fraud safety.Network quirks:Google AdMob: straightforward, rewarded bidding setup.AppLovin: entries visible in account dashboard.IronSource: must email for Publisher ID.Unity & Mintegral: dashboard accessible.Meta/Facebook: painful; rewarded ads disabled for non-games, only interstitial/rewarded interstitial available.Best practices shared by Felix:Always keep app-ads.txt updated with every network.Cross-check revenue between MAX vs. direct networks.Expect a lot of clicking, logins, and waiting, but setup today saves revenue disputes later.Live Learnings:Matej's developer website missing → crawlers failed.Felix guided step-by-step through creating ad units, adding IDs, and verifying setups.By the end, Matej had MAX + multiple networks integrated, app-ads.txt updated, and was ready to monetize his app.Takeaway: AdMon setup is annoying, but essential. Do it properly once, and it will pay you back forever.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to App Development and Advertising03:51 Understanding AdMob and App Ads TXT06:22 Navigating Ad Networks and Their Requirements08:52 Setting Up Ad Units and Bidding Strategies11:36 Integrating Multiple Ad Networks14:25 Finalizing App Setup and Future Steps---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
5,4 Millionen Menschen bekommen Bürgergeld. Aber nicht einmal die Hälfte von ihnen gilt tatsächlich als arbeitslos. Das Institut für Arbeitsmarkt- und Berufsforschung und der Verein Sanktionsfrei ordnen die Zahlen ein.
What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you're podcasting as a hobby or building a brand, we'll help you understand the standards, expectations, and options available to you. Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett And a happy Labor Day to all our podcasters. ✅ Professional = Purposeful Being professional doesn't necessarily mean making money or having sponsors. A professional podcast is: Consistent in its publishing Clear in its message or purpose Respectful of the listener's time and experience It's more about intention than income. Plenty of unpaid shows are professional because they're well-crafted and focused.
Laut Studie der Bertelsmann Stiftung und des Instituts der deutschen Wirtschaft wünschen sich viele Jugendliche mehr Informationen über Ausbildungsmöglichkeiten. "An Informationen mangelt es ja gar nicht. Woran es mangelt, ist an für die Jugendlichen in ihrer Situation passgenaueren Information", sagte Bernd Fitzenberger, Direktor des Instituts für Arbeitsmarkt- und Berufsforschung, IAB, in Nürnberg.
Zehn Jahre nach Angela Merkels "Wir schaffen das": Wo steht die Integration syrischer Geflüchteter? "Sie sind fast alle Arbeitskräfte geworden", sagt Migrations- und Arbeitsmarktexperte Herbert Brücker, IAB: "Ein Großteil in systemrelevanten Berufen." Von WDR 5.
10 Jahre ist es her, dass die damalige Kanzlerin Merkel ihren berühmtesten Satz gesagt hat. „Wir schaffen das“ steht seither symbolisch für eine Flüchtlingspolitik, die zwar in dieser Form längst überholt ist, aber dennoch die Gesellschaft polarisiert hat und immer noch polarisiert. Das Institut für Arbeitsmarkt -und Berufsforschung, das IAB, das ist die Forschungseinrichtung der Bundesagentur für Arbeit, hat sich die zehn Jahre „Wir schaffen das“ mit Blick auf den Arbeitsmarkt genauer angeschaut. Philipp Jaschke ist Migrationsexperte beim IAB- und SWR-Aktuell-Moderator Pascal Fournier hat mit ihm gesprochen.
What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself. SOURCES:Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM.Gabe Roth, editorial director of the Freakonomics Radio Network.Sarah Lilley, senior producer of The Economics of Everyday Things.Jeremy Johnston, audio engineer at the Freakonomics Radio Network.Daniel Moritz-Rabson, fact-checker at the Freakonomics Radio Network. RESOURCES:"Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB," (International Advertising Bureau, 2025)."Cost per Thousand (CPM) Definition and Its Role in Marketing," by Will Kenton (Investopedia, 2024)."Podcast Statistics You Need To Know," (Backlinko). APM Music — Licensing .
Choosing the Best Free or Paid Podcast Hosting Platform?
What's the Best Podcast Hosting Platform? Pinterest SEO Expert, Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
In today's MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model.
Die KI-Welt diskutiert über das neue Thema der Stunde: Verschlechtert die KI-Revolution die Berufsaussichten von Jobeinsteigern? Gleich mehrere Datenanalyse-Firmen schlagen Alarm, und tatsächlich ist der Arbeitsmarkt für Berufseinsteiger vor allem in Tech- und Wissensjobs derzeit nicht gerade rosig. Doch liegt das wirklich an KI? Fritz und Marie gehen auf Spurensuche. Über die Hosts Fritz Espenlaub ist freier Journalist und Ökonom. Er arbeitet unter anderem für den Bayerischen Rundfunk und das Tech-Magazin 1E9. Marie Kilg ist Chief AI Officer bei der Deutschen Welle. Zuvor war sie Produkt-Managerin bei Amazon Alexa. In dieser Folge: 00:00 Intro 02:01 Warum Berufseinsteiger am meisten unter KI leiden könnten 11:48 Warum KI-Effekte am Arbeitsmarkt so schwer festzustellen sind 24:51 Worauf müssen wir uns einstellen? 35:19 Was haben wir diese Woche mit KI gemacht? Links: Job-Apokalypse für Berufseinsteiger? https://www.nytimes.com/2025/05/30/technology/ai-jobs-college-graduates.html?unlocked_article_code=1.PE8.Z1uC.IKjWNUrtCXPz&smid=nytcore-android-share Weniger Einstiegsjobs? https://www.signalfire.com/blog/signalfire-state-of-talent-report-2025 Arbeitslosigkeit in Europa: https://www.destatis.de/Europa/EN/Topic/Population-Labour-Social-Issues/Labour-market/EULabourMarketCrisis.html Wird Programmieren bei Amazon zur Fließbandarbeit? https://www.nytimes.com/2025/05/25/business/amazon-ai-coders.html Melanie Arntz am IAB: https://iab.de/mitarbeiter/arntz-melanie/ Shopify CEO Tobias Lutke: KI ist Pflicht https://x.com/tobi/status/1909231499448401946 Broken Ladder Problem: https://abcnews.go.com/Business/ai-risks-broken-career-ladder-college-graduates-experts/story?id=122527744 Podcasttipp der Woche: https://www.ardaudiothek.de/sendung/based-on-a-true-story-die-koenige-von-malle/14579351/ Redaktion und Mitarbeit: David Beck, Cristina Cletiu, Chris Eckardt, Fritz Espenlaub, Elisa Harlan, Franziska Hübl, Marie Kilg, Mark Kleber, Gudrun Riedl, Christian Schiffer, Gregor Schmalzried Kontakt: Wir freuen uns über Fragen und Kommentare an kipodcast@br.de. Unterstützt uns: Wenn euch dieser Podcast gefällt, freuen wir uns über eine Bewertung auf eurer liebsten Podcast-Plattform. Abonniert den KI-Podcast in der ARD Audiothek oder wo immer ihr eure Podcasts hört, um keine Episode zu verpassen. Und empfehlt uns gerne weiter!
On this episode of #TheFinestUnfiltered John & Eric sit down with NYC Mayoral Candidate Jim Walden to discuss his plan for the NYPD's Civilian Watchdog, the Civilian Complaint Review Board. Link to learn more about Jim or donate to his campaign https://jimfornyc.com/ To follow Jim on social media https://x.com/jimfornyc https://www.instagram.com/jimfornyc/ Related Articles: https://nypost.com/2025/01/04/us-news/nyc-mayoral-hopeful-jim-walden-wants-to-fight-city-hall-corruption-with-overhauled-agency/ For any financial or investment advice please contact LaidLaw Blue at 888-901-2583 (Blue) or visit them online at https://laidlawwealthmanagement.com/laidlaw-blue/ tell them your friends at #TheFinestUnfiltered sent you. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5689366474915840 #NYPD #NYC #Crime #Politics #Podcast #policepodcast #Cops #JohnMacari #EricDym #CCRB #BiasBasedPolicing #jimwalden #nycmayor,#abolishccrb, #abolishing IAB,
In today's MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.
In today's MadTech Daily, we discuss Google's launch of ‘AI Mode' in Search, EU's investigation into TikTok's ‘SkinnyTok' content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB's updated digital advertising contract terms.
Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com
Entérate de lo que está cambiando el podcasting y el marketing digital:-Nueva plataforma ayuda a podcasters a destacar en YouTube.-Headliner lanza herramienta para resumir pódcast con ayuda de IA.-IAB actualiza sus términos publicitarios por primera vez en casi 25 años.-NotebookLM ya está disponible en Android e iOS.-Acast lanza anuncios programáticos con voces de sus presentadores de pódcast.Patrocinios ¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.
Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com
In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.
94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Entérate de lo que está cambiando el podcasting y el marketing digital:-Interpodcast 2025 arranca con una nueva edición internacional de intercambio podcastero.-IAB y MRC lanzan métricas de atención para audio y medios digitales.-Cómo mujeres afroamericanas están transformando su futuro financiero a través del podcasting.-El futuro de un auto sin radio inquieta a la industria.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.
When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!
When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!
Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.
In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467
Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467