Podcasts about iab

Global retail media expansion hinges on balancing localized AI-generated creative with brand integrity. In this episode of the Global Lens podcast series, host Lavina Suthenthiran speaks with Nishanth Kadiyala (Walmart Connect) about how Walmart built an automated creative generation system handling nearly $1 billion in ad spend and how to scale generative AI across international borders. INSIDE THE EPISODE: - Creative was retail media's last automation holdout. While ad tech automated targeting, bidding, and attribution in seconds, creative production traditionally took weeks of manual reviews across designers, researchers, and policy checkers. This bottleneck is critical to solve as the IAB 2026 Outlook study projects commerce media spend to grow 12.1% this year, with two-thirds of buyers prioritizing agentic AI for campaign execution. - Scaling AI creative requires a non-negotiable rubric. To manage brand risk across endless product catalogs, Walmart aligned stakeholders around four core evaluation pillars: product truth, compliance and policy, brand voice, and visual aesthetics. - Rollouts must be sequenced by brand sophistication. Walmart launched its automated tool with long-tail marketplace sellers who prioritize raw performance first, using that volume to build its evaluation engine before expanding to mid-market brands and eventual Fortune 50 CPGs with strict national campaign guidelines. - Tech infrastructure travels across borders, but cultural nuance requires local expertise. When expanding its creative AI tools from the US to Mexico, Walmart found that 80% of the underlying tech guardrails transferred directly. However, because US consumer habits do not automatically generalize, the team trained local subject-matter experts to teach the AI regional language, culture, and shopper preferences. Listen above to learn how Walmart Connect built its automated creative generation system, how to manage AI-driven brand risk, and what retailers need in place before scaling generative AI globally.

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025. Check out the interview on YouTube here:  https://youtu.be/EFAuN7ce1Ag  They break down the industry-wide adjustments following Google's unexpected decision not to deprecate third-party cookies and the subsequent pivot to internal identity resolution systems. A major focus of the conversation is the existential crisis content creators face due to declining traffic, driven by generative AI search summaries (like ChatGPT, Claude, and Google AI Overviews). Rob explores how AdButler is helping publishers adapt through engineering solutions, including Model Context Protocol (MCP) servers for "agentic ad ops," specialized retail media technology (Commerce Catalyst), and turnkey self-service marketplaces that can run directly on top of Google Ad Manager (GAM). They also look ahead to the future of programmatic agencies, predicting a shift from clunky DSP interfaces to autonomous media-buying AI agents guided by emerging standards like the Ad Context Protocol (ADCP). Key Takeaways The AI Traffic Squeeze: Content publishers are experiencing declining site visits as users migrate from traditional search queries to conversational AI summaries (such as ChatGPT, Claude, or Google AI Overviews) that aggregate content offsite. Monetizing AI Scraping: An emerging front in publisher revenue is demanding compensation from LLM companies (like Anthropic or OpenAI) for scraping site content. Driven by concepts discussed by industry leaders like Scott Messer, specialized startups and platforms are expected to launch within 3 to 6 months to help publishers charge scrapers. The Post-Cookie Pivot: Google's late-2025 reversal on cookie deprecation disrupted industry expectations, yet it ultimately accelerated publishers' adoption of first-party and alternative identity resolution standards like ID5 and UID2. Low-Overhead Self-Service Portals: AdButler's self-service portal builder allows local or small advertisers to purchase ad placements directly via credit card. This bypasses the need for high-overhead sales teams, making buying on publisher sites as seamless as running campaigns on Meta or LinkedIn, and can even integrate on top of existing Google Ad Manager (GAM) setups. Why Traditional Ad Servers Fail Retail Media Networks (RMNs): Standard servers like GAM are volume-based (impressions and clicks) rather than performance-driven. RMNs require unified online and offline transactional data paired with SKU-level tracking to deliver highly relevant, objective-based product ads. Agentic Ad Ops & Media Buying: AdButler has introduced Model Context Protocol (MCP) server integration, enabling ad ops teams to conversationally manage campaigns, analyze metrics, and create automated optimization rules via Claude or OpenAI. On the programmatic buyer side, protocols like the Ad Context Protocol (ADCP) and IAB's agentic protocol are paving the way for autonomous AI buying agents to eventually run campaigns across DSPs without manual human intervention.      

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and Podcast Movement, with an official after party at Terminal 5.Apple Music will now require "Made With AI" labels on tracks made with artificial intelligence, a signal of how fast audio platforms are moving toward AI content transparency.Triton Digital's Q2 2026 U.S. Podcast Ranker shows comedy still on top with 44.5% reach while news climbs 8.4% ahead of the midterms, as creator-led and opinion-driven shows convert social audiences into chart placement.Bloomberg reports YouTube is offering top creators millions to keep their videos off Netflix, protecting first-view exclusivity as the lines between podcasting, YouTube, and streaming keep blurring.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and Podcast Movement, with an official after party at Terminal 5.Apple Music will now require "Made With AI" labels on tracks made with artificial intelligence, a signal of how fast audio platforms are moving toward AI content transparency.Triton Digital's Q2 2026 U.S. Podcast Ranker shows comedy still on top with 44.5% reach while news climbs 8.4% ahead of the midterms, as creator-led and opinion-driven shows convert social audiences into chart placement.Bloomberg reports YouTube is offering top creators millions to keep their videos off Netflix, protecting first-view exclusivity as the lines between podcasting, YouTube, and streaming keep blurring.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertising category covering Best Ad Read, Best Branded Podcast, and Podcast Advertiser of The Year.Triton Digital released its Australian Podcast Ranker for July 2026. Mamamia Out Loud held the top spot, Hamish and Andy placed second, and ABC News Top Stories cracked the top three for the first time.The IAB updated its AI Transparency and Disclosure Framework with a standardized sparkle icon or text label for advertising where AI materially changes what consumers see or hear. The harder problem is keeping that disclosure attached to the creative as it moves through agencies, DSPs, ad servers, and publishers.Buzzsprout reports more than 11,000 HLS video episodes are now live on Apple Podcasts. Among 562 established shows, median Apple Podcasts downloads rose 19 percent in the 28 days after a show's first HLS video episode.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertising category covering Best Ad Read, Best Branded Podcast, and Podcast Advertiser of The Year.Triton Digital released its Australian Podcast Ranker for July 2026. Mamamia Out Loud held the top spot, Hamish and Andy placed second, and ABC News Top Stories cracked the top three for the first time.The IAB updated its AI Transparency and Disclosure Framework with a standardized sparkle icon or text label for advertising where AI materially changes what consumers see or hear. The harder problem is keeping that disclosure attached to the creative as it moves through agencies, DSPs, ad servers, and publishers.Buzzsprout reports more than 11,000 HLS video episodes are now live on Apple Podcasts. Among 562 established shows, median Apple Podcasts downloads rose 19 percent in the 28 days after a show's first HLS video episode.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In today's MadTech Daily, we discuss critics arguing that Google's new Search Console feature masks the decline in AI-driven traffic, Alibaba's Qwen becoming the world's most downloaded open-weight AI model, surpassing Meta and Google, and an IAB report finding that Australian agencies are pushing for greater transparency in programmatic DOOH.

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

In Episode 680 of the New Media Show, host Rob Greenlee welcomes Steven Goldstein, founder and CEO of Amplifi Media, for a timely, future-leaning discussion. We have entered the Liquid Content Era. A podcast conversation can now become an audio episode, full-length YouTube video, Spotify video, Apple Podcasts video, vertical clips, social posts, articles, newsletters, searchable transcripts, and potentially AI-discovered answers. The underlying content may be the same, but the way people encounter and consume it varies by platform. That creates an enormous opportunity for creators. It also creates a measurement problem. Podcasting built much of its advertising business around the download. That metric helped turn an emerging medium into a legitimate advertising marketplace, but Steven argues that it no longer adequately represents how audiences consume modern shows. Downloads were created in an era when bandwidth was limited and podcast applications often downloaded episodes to devices before the listener played them. Today, streaming is increasingly immediate, video consumption is growing, audiences move between devices, and clips can sometimes reach more people than the original episode. The question is no longer simply:  How many times was the podcast downloaded? The better question may be: How many people actually listened to, watched, encountered the advertising, and engaged with the creator's content across the entire media ecosystem? Why advertisers need this change. Large brands already buy television, web, streaming video, social, and other digital media through dashboards that provide comparable impression-based reporting. Podcasting remains fragmented across RSS analytics, platform dashboards, YouTube views, Spotify data, and different definitions of what constitutes meaningful exposure. That fragmentation makes podcast media harder to buy at scale. Steven explains that advertisers do not want separate teams manually reconciling podcast audio, video, clips, and platform metrics. If podcasting wants to attract substantially more advertising investment, it needs to fit more easily into the systems marketers already use. That leads into one of the episode’s central topics: the AMP Accords. The Alliance for Measurement in Podcasting was formed to address three persistent problems: Defining a podcast Standardizing exposure metrics across platforms Creating a more consistent way to evaluate advertising effectiveness. The AMP Accords describe their goal as establishing cross-platform measurement standards spanning open RSS and closed platforms. One of the biggest proposed shifts is moving toward a 30-second play as a standardized exposure metric across audio and video. Steven is less concerned about whether 30 seconds ultimately proves to be the perfect number than he is about establishing a common starting point. Media measurement has always evolved. Steven draws on his experience in radio, where audience measurement moved from handwritten listening diaries to electronic Portable People Meters. The change was disruptive. Some formats gained audience under the new methodology, and others lost it. But advertisers demanded better information, and the industry eventually adapted. Podcasting is facing a similar moment. The industry should not allow the pursuit of a perfect measurement system to delay the adoption of a more useful one. The AMP framework also addresses advertising impressions and audience measurement. That matters because an advertiser ultimately wants to know whether someone actually received an advertising message, not simply whether a media file was automatically delivered to a device. Rob and Steven discuss the tension this creates for established podcast measurement. Some publishers remain strongly committed to the download because it has provided consistency and an open measurement methodology for many years. Steven gives the download credit for helping build the podcast advertising business but believes the medium now needs to move forward. The shift becomes even more important when video enters the equation. YouTube has become a major podcast-consumption platform with sophisticated analytics on views, watch time, audience behavior, retention, and discovery. Spotify has added video. Apple is expanding its video capabilities through HLS. Meanwhile, audiences increasingly move fluidly between audio and video rather than seeing them as completely separate media products. This raises another difficult question: What exactly is a podcast now? The AMP Accords propose a broad podcast definition that encompasses audio or video and open or closed distribution, provided the program remains meaningful without requiring constant visual attention. Steven likes the basic framework but emphasizes that audiences will ultimately shape the word's meaning. People already call shows “podcasts” based on format and experience rather than on technical infrastructure. Most listeners do not know whether a show uses RSS feeds, direct platform uploads, streaming video, or another delivery method. Rob raises a concern about defining podcasting too strongly through an audio lens. If a video must always function perfectly with the viewer's eyes closed, does that discourage creators from investing in richer visual storytelling? That question becomes increasingly important as video production matures. A modern video podcast can include visual demonstrations, graphics, archival material, set design, screen sharing, camera movement, and other elements that provide additional value to the viewer. Rob argues that creators should retain the freedom to build excellent audio and excellent video experiences, even when the two versions are not identical. The discussion then moves to another major part of liquid content: short-form video. Shorts or Clips were initially treated primarily as promotional tools designed to push people toward the full episode. That assumption is changing. Some audience members may never consume the full show. They may know a creator entirely through Shorts, Reels, TikTok, or other excerpts. Steven describes this as both an opportunity and a potential problem. If a creator publishes the four best moments from an hour-long conversation, some viewers may decide those clips provide everything they wanted from the episode. That means short-form may represent a separate audience, not simply a funnel into long-form media. At the same time, social clips have become an increasingly important discovery mechanism. Creators cannot simply ignore the places where audiences spend their time. That is the essence of liquid content: the audience determines where and how the media gets consumed. Artificial intelligence adds another layer. Steven believes creators should increasingly think beyond traditional SEO, Search Engine Optimization, toward AEO, Answer Engine Optimization. AI systems are increasingly becoming discovery engines themselves. Instead of searching through a list of websites or podcast episodes, a user may ask an AI system a specific question and receive a direct answer assembled from available sources. That shift could be especially valuable for niche creators. A podcast with deep authority in a narrow subject may become an important source of AI-generated answers if its content is well-structured, transcribed, accessible, and clearly associated with expertise in that category. Rob expands the discussion into recommendation systems. YouTube already uses AI extensively to determine which content should be presented to which audience. Similar systems will increasingly influence discovery throughout digital media. That creates a harder competitive environment. Steven argues that mediocre content will be crushed. As audiences face effectively unlimited choices and algorithms become better at filtering those choices, simply producing acceptable content may no longer be enough. Shows need differentiation, relevance, expertise, strong personalities, or storytelling that holds attention. That does not mean every successful podcast needs millions of listeners. Steven points to niche podcasts serving highly specific professional communities. A show about HVAC systems may never become a mainstream entertainment hit, but it can still become an extremely valuable business if it reaches the right technicians, manufacturers, buyers, and industry decision-makers. Influence within a valuable niche can matter more than raw audience scale. The conversation closes by examining the tension between short-form and long-form media. Consumers are time-starved. Summaries, clips, AI-generated takeaways, and compressed content are becoming increasingly useful. Yet long-form is not disappearing. Joe Rogan, Acquired, Dan Carlin, and other successful long-form creators demonstrate that audiences will still spend hours with content when the storytelling, expertise, personality, or subject deserves the investment. The real challenge is earning the audience's time. In the Liquid Content Era, creators are no longer simply publishing episodes. They are building adaptable media assets that can move across platforms, formats, screens, algorithms, and audiences. The measurement systems now need to catch up. Topics Covered in This Episode: -What Steven Goldstein means by the Liquid Content Era -Why one piece of content now becomes many media products -Why the podcast download is becoming less representative of consumption -What podcasting can learn from radio and television measurement -Why advertisers need unified cross-platform metrics -The AMP Accords and the future of podcast measurement -The proposed 30-second play standard -Plays, audience, ad impressions, and ad audience -Audio versus video measurement -Apple HLS, YouTube, Spotify, and platform competition -Why the definition of a podcast continues to evolve -Whether video podcasts need to work with the viewer's eyes closed -The difference between clipping content and creating for vertical video -Why clips may represent a separate audience -AI and Answer Engine Optimization -How algorithms increasingly control media discovery -Why mediocre content faces greater pressure -High-value niche content versus mass audience scale -What it takes to create a hit today -Why long-form content can still win Chapter Time Stamp Markers 00:00 Welcome to The New Media Show Episode 680 00:36 The Liquid Content Era needs new measurement 01:10 Introducing Steven Goldstein of Amplifi Media 02:07 Why media has entered the Liquid Content Era 03:18 The New York Times as a liquid content example 04:41 Podcasting moves from audio into multimedia 05:29 Video was always part of podcasting 06:22 Why the download originally made sense 07:13 Streaming changes how podcast consumption is measured 08:08 What podcasting can learn from radio measurement 09:11 From listening diaries to electronic measurement 10:00 Why advertisers need podcasting inside their dashboards 11:05 Audio and video buying remain separated at agencies 12:06 How television moved toward impression-based measurement 13:13 Short-form video enters the podcast media mix 14:12 Introducing the AMP Accords 15:08 What the AMP Accords propose 17:03 What AMP got right and what could go wrong 18:41 Why 30 seconds is a starting point, not the final answer 20:06 Moving beyond the download 21:23 Downloads do not always equal actual listening 22:03 The IAB and industry resistance to changing measurement 23:20 Some shows will gain, and others will lose under better metrics 24:18 Why Steven believes the download cannot be the future 25:11 Consumer behavior is forcing podcasting to change 26:02 Vertical video becomes a major media business 27:01 Can YouTube, Spotify, and Apple align around new metrics? 29:16 Comparing 30-second and 60-second exposure 31:07 Plays, audience, ad impressions, and advertiser needs 32:16 Why advertisers dislike hidden podcast audience numbers 33:07 Measurement matters differently for niche podcasts 34:19 How audiences move between audio and video 36:05 Should audio and video come from the same media file? 37:02 Why measurement does not need to be perfect to improve 38:16 Liquid content keeps expanding into new formats 39:14 What qualifies as a podcast now? 40:02 The audience may ultimately define podcasting 41:35 Does “eyes closed” unfairly prioritize audio? 43:05 Could the new definition weaken video creativity? 44:31 Separate audio and video podcast experiences 46:07 Vertical video versus automatically generated clips 46:52 Are clips replacing the full episode? 48:04 Short-form audiences may be entirely different 49:00 AI enters the Liquid Content Era 49:28 SEO shifts toward Answer Engine Optimization 50:27 AI becomes the first layer of media discovery 51:13 Algorithms judge what audiences see 53:04 Why mediocre content will be crushed 54:02 What qualifies as quality content? 55:04 Niche media does not need mass scale 57:07 How specialized podcasts can build valuable businesses 58:38 Why podcast creation remains flat despite creator growth 1:00:16 Creators no longer need traditional media gatekeepers 1:01:21 What the COVID podcast boom taught the industry 1:02:27 High-value content and why hits are hard 1:03:05 Differentiation as the foundation of a successful show 1:05:05 What television can teach podcasters about format innovation 1:06:22 Why creators compete for increasingly limited audience time 1:07:34 Short-form versus long-form content 1:08:22 Why people increasingly use AI to summarize long content 1:09:08 Joe Rogan, Acquired, and why long-form still succeeds 1:10:05 Gen Z will consume long content when it earns the time 1:11:01 Structured YouTube content versus podcast conversations 1:13:00 Final thoughts on the changing New Media landscape 1:14:00 Where to find The New Media Show Guest: Steven Goldstein, Founder and CEO, Amplifi Media Amplifi Media: https://www.amplifimedia.com About Steven Goldstein: https://www.amplifimedia.com/about Steven Goldstein on LinkedIn: https://www.linkedin.com/in/steven-goldstein-a057b54 Amplifi Media on LinkedIn: https://www.linkedin.com/company/amplifi-media Steven Goldstein is founder and CEO of Amplifi Media and teaches The Business of Podcasting at NYU. His current work focuses heavily on the shift toward cross-platform audio, video, and social distribution, as well as what he describes as the Liquid Content Era. AMP Accords Alliance for Measurement in Podcasting: https://ampaccords.com The AMP Accords focus on three areas: standardizing impression metrics, developing cross-platform performance measurement, and creating a common industry definition of a podcast. Host, Rob Greenlee, and New Media Show Links New Media Show: https://newmediashow.com New Media Show on YouTube: https://youtube.com/@TheNewMediaShow New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee Website: https://robgreenlee.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com AI Disclosure Note: AI tools were used to create a video and audio introduction clip, episode images, help organize and edit this episode and summarize its description, and create chapter markers from the completed Episode 680 transcript. The recorded conversation, human performances, guest perspectives, editorial direction, final review, and responsibility for the published content remain with actual humans Rob Greenlee and Steven Goldstein.The post Liquid Content Era Needs New Measurement | Steven Goldstein, Amplifi Media #680 first appeared on New Media Show.

The Skip Heard Around the Podcasting World - Spotify's "Skip Forward" fallout The big story of the week: Spotify's new ad-skipping option for premium users, first flagged by James Cridland (PodNews) and picked up by Elsie Escobar and Rob Walch on In and Around Podcasting. Marv unpacks why it's such a headache for ad-supported podcasters, traces it back to Spotify's 2018 "Active Media" experiment in Australia, and previews Neil Veglio's upcoming Podmastery episode (Monday 10th August) on how creators might respond — including making shows "less skippable."Sodajerker Songwriting Lab — quick announcement A special one-day workshop from Bri and Si of Sodajerker on Songwriting, Friday 4th September at the Royal Birmingham Conservatoire, with songwriters Sacha Skarbek and Ben Parker. Small groups, hands-on writing, open to songwriters of any level. Details and booking: sodajerker.com/labMeta's $942 million New Mexico ruling A New Mexico judge has ordered Meta to pay $567 million on top of an earlier $375 million penalty, bringing the total to $942 million over harm to children and teens on Facebook and Instagram. The ruling also mandates stronger age verification, safety education, and deletion of under-13 user data. Marv connects this to the wider question of platform design and engagement, and what it might mean for podcasters who rely on social media for discoverability.Musical tangent: Yazoo, Alison Moyet, and Prefab Sprout Prompted by a Stephanie Fuccio Substack post about the band Yazoo (Yaz in the US) and singer Alison Moyet ("Alf"), Marv goes down a musical trivia rabbit hole — including a nod to Paddy McAloon of Prefab Sprout, whose reported perfectionism has allegedly kept several albums unreleased.Around the podcasting SubstacksFrank Racioppi on the new International Advisory Board for Eurowaves, and a review of fiction podcast American AfterlifeNeil Veglio (Podmastery) on letting go of the "consistency is key" mythStephanie Fuccio on perfectionism vs. creating, and on how a podcast's real direction often only becomes clear in hindsightRob Walch explaining the AMP Accords and the IAB's role — guidelines, not commandmentsJohn McDermott's newsletter and listening round-upTony Doe's Into the Podverse — new podcast launches, PodGround funding news, and Elsie Escobar's 20 years in podcastingA shared surprise that no black woman appears on Forbes' highest-earning podcasters listPaul D Brazil's Substack piece on actors who've had songs named after themHousekeeping An apology for a missed Wednesday episode due to a tricky multi-part edit, plus thanks to sponsor RSS.com.After the sign-off A trailer for Keep the Flame Alive, the Olympics and Paralympics podcast.

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser attention reporting.Acast has opened video publishing on Apple Podcasts to all creators on its platform, after beta shows saw an estimated 25% increase in weekly Apple Podcasts sessions.A coalition of 18 U.K. media organizations is urging the government to reject advertising on BBC podcasts, citing an estimated £10 million in annual revenue against the harm to independent audio businesses.The IAB released "Measuring Visibility in the AI Era," a framework sorting AI search visibility metrics into four categories as more than 20 vendors sell competing tools with materially different results.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser attention reporting.Acast has opened video publishing on Apple Podcasts to all creators on its platform, after beta shows saw an estimated 25% increase in weekly Apple Podcasts sessions.A coalition of 18 U.K. media organizations is urging the government to reject advertising on BBC podcasts, citing an estimated £10 million in annual revenue against the harm to independent audio businesses.The IAB released "Measuring Visibility in the AI Era," a framework sorting AI search visibility metrics into four categories as more than 20 vendors sell competing tools with materially different results.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we've entered commerce media's "day two" –  the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network.  We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy. Welcome to Day Two Key takeaways: Optimization and integration replace growth-at-all-costs expansion. Brands call retail media a “tax,” sensing the industry's referee is now incrementality. Agent-referred shoppers convert higher and return less.  In-store media's ceiling is customer experience, not inventory: frequency caps beat non-endemic dollars. [14:05] "Agentic commerce isn't changing what consumers buy or want to buy today. It's changing their pathway to purchase." — Collin Colburn [19:35] “The coming reckoning is in the measurement space.” –– Collin Colburn [20:45] "Attribution was built for: an ad is served, it's clicked on or seen, the customer goes to the website, and they purchase. That model does not work well in this new era." — Collin Colburn [25:15] "AI feels objective to me for the most part… it's like your omnipotent friend that you never had. And when ads get introduced, it begs the question of, am I still gonna trust that agent?" — Collin Colburn In-Show Mentions: Commerce Media Has Hit “Day Two.” Now What?  EMarketer: IAB's Collin Colburn on the Future of Commerce Media More about IAB Associated Links: VISIONS Summit, Nov 3 at MoMA Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ad delivery reporting and advertiser attention data.Eight major streaming platforms have launched vertical clip feeds in 20 months, a convergence driven by premium streaming's first single-digit growth year at 7% in 2025.The IAB released new guidelines for measuring brand and publisher visibility in AI-generated search results, built around web search analytics.A new Audacy/YouGov survey finds cost-of-living anxiety shaping the 2026 midterms, positioning radio and podcasts as channels that reach commuting voters.Digiday reports agencies are pushing for more control over programmatic ad-buying infrastructure, with implications for how podcast inventory is transacted.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ad delivery reporting and advertiser attention data.Eight major streaming platforms have launched vertical clip feeds in 20 months, a convergence driven by premium streaming's first single-digit growth year at 7% in 2025.The IAB released new guidelines for measuring brand and publisher visibility in AI-generated search results, built around web search analytics.A new Audacy/YouGov survey finds cost-of-living anxiety shaping the 2026 midterms, positioning radio and podcasts as channels that reach commuting voters.Digiday reports agencies are pushing for more control over programmatic ad-buying infrastructure, with implications for how podcast inventory is transacted.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers.Interesting things from this episodeIndustry DocumentsIAB Tech Lab Podcast Measurement Guidelines v2.3Podcast Measurement Technical GuidelinesAMP AccordsEdison ResearchThe Podcast Consumer 2026Share of EarPodcast Apps and Independent DevelopersPodcast Apps: A Framework for Dying Slowly with Dignity — Dustin BluckPodcast GearSmallRig S70 Wireless MicrophoneRay Ortega's SmallRig S70 reviewDJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio TestsDJI Mic MiniHollyland LARK M2SShure MOTIV MicrophonesIAB Certification and ComplianceIAB Tech Lab Podcast Measurement ComplianceIAB Tech Lab Compliant CompaniesPrivacy LawsGeneral Data Protection Regulation (GDPR) overviewCalifornia Privacy Rights Act (CPRA) FAQPodcast History ReferencesElsie's Yoga ClassCastro Podcast AppOvercastLibbyHappy Tree FriendsRocketboomTiki Bar TVAsk a NinjaIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines?In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.

The IAB has a new acronym—the RTM, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.

Mehr als 1,6 Millionen Menschen im Südwesten haben einen Minijob – doch damit könnte bald Schluss sein. Die Rentenkommission hat die Abschaffung vorgeschlagen. Wir reden mit betroffenen Minijobbern und Unternehmen in Ingelheim ++ Das Ende der Minijobs – ist das ein sinnvoller Schritt? Enzo Weber, Arbeitsmarktexperte und Professor am IAB in Nürnberg sagt „Ja“. Wir haben mit ihm gesprochen. ++ Gute Aussichten: Die schwäbische Eberhardt-Gruppe aus Riedlingen setzt verstärkt auf den Bau von touristischen Hängebrücken ++ Frag den Arbeitsrechtler: Gehören Einarbeitungen ins Arbeitszeugnis?

Big deal on this episode as Collin Colburn, Vice President Commerce and Retail Media  with IAB joins the show to set us straight on what is happening with Retail Media and "Commerce Media". He enlightens us on the measurement controversy, how AI is going to change media and where the industry is going with privacy and much more regulations on advertising. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Collin Colburn LinkedIn: https://www.linkedin.com/in/collin-colburn/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In Episode 672 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Leo Laporte, founder and owner of the TWiT Podcast Network, longtime technology broadcaster, and 2015 Podcast Hall of Famer.  He launched TWiT in 2005 and built one of the earliest independent technology media networks around a simple idea: make strong shows, distribute them everywhere the audience wants to watch or listen, and build a real relationship with the people who return every week. Leo has spent decades at the center of the shift from broadcast radio and cable television into online shows, podcasts, livestreams, video, and creator-led media.  This conversation looks at where that model is heading now. The word “podcast” helped define an era of downloadable audio, RSS feeds, and iPods. Today, audiences find shows through YouTube, Apple Podcasts, Spotify, Netflix, social platforms, livestreams, clips, newsletters, and communities. Most viewers or listeners do not care how a show is technically delivered. They care whether it is easy to find, worth their attention, and made by people they trust. Rob and Leo discuss why the technical barrier to starting a show has fallen so far, while the challenge of creating meaningful content has never gone away. Anyone can publish. Building a show that earns repeat attention takes perspective, consistency, subject knowledge, and a genuine relationship with an audience. Leo reflects on TWiT's early video strategy, its experiments with live 24/7 programming, and the importance of creating a sense of place around a media brand. Video can deepen audience connection, while audio remains one of the most personal forms of media because it travels with listeners through daily life. The discussion also explores the growing complexity of distribution and measurement. Audio and video are increasingly becoming one media experience, yet advertisers still face fragmented metrics across RSS, YouTube, streaming platforms, and social video. Rob and Leo talk about Apple HLS video, the gap between download metrics and actual consumption, the limitations of existing IAB measurement standards, and why advertiser confidence still often comes down to audience fit and trusted host-read relationships. A strong audience relationship has more long-term value than a number on a dashboard that may not fully reflect who watched, listened, responded, or bought. Leo also shares his view that AI is a major structural technology transition. TWiT has expanded its coverage through Intelligent Machines, looking at AI, robotics, and the impact these tools will have on work, media, and daily life. AI can help creators research, edit, generate visuals, improve production workflows, translate content, and extend the usefulness of existing media. It can also generate massive volumes of generic content, clone voices, and make it harder for audiences to know what is real. Rob and Leo discuss whether clearly identified and certified human-led media may become more valuable as synthetic content becomes harder to distinguish from authentic work. They agree that human perspective, lived experience, spontaneity, and community will continue to matter deeply in a media environment crowded with automated output. The episode closes with a look at the next generation of media habits. Leo points to the rise of short-form scrolling, social video, and new creator business models, while also making the case for long-form conversations and communities that bring people together instead of pushing them further apart. For creators and media companies, the path forward is still clear: build work that people value, meet the audience where they are, stay flexible as platforms change, and create relationships strong enough to survive the next technology shift. Topic Chapter Time Stamp Markers: 00:00 — Welcome to The New Media Show Episode 672 Rob Greenlee introduces Leo Laporte and sets up the episode around online new media, podcasting, video, AI, and where media is heading next. 02:15 — Leo Laporte Joins the Conversation Leo reflects on how long he and Rob have been part of the early era of podcasting and online media. 02:45 — Is It Still New Media? Rob and Leo discuss whether “new media” still works as a term, and why podcasting may now be part of a much larger media category. 03:30 — Why Leo Wanted to Call Podcasts “Netcasts” Leo explains why he resisted the term “podcast” early on and why he still thinks creators are really making shows. 04:35 — Podcasting Beyond the Download The conversation moves into YouTube, Netflix, Spotify, RSS, streaming, and why the audience cares more about access than the delivery format. 05:25 — Be Everywhere the Audience Wants You Leo explains one of TWiT's core decisions: distribute content wherever listeners and viewers want to consume it. 06:10 — Discovery Is the New Challenge Podcasting is easier to access than ever, but harder to discover because audiences now have millions of choices. 07:35 — Why Starting Is Easy but Building a Show Is Hard Leo explains that technical barriers have fallen, but the real challenge remains content, authenticity, and audience connection. 09:20 — Talent, Audience, and the Return of Media Gatekeeping Rob and Leo discuss whether attention is consolidating again around fewer large creators and channels. 10:25 — Audience Size vs Real Business Value Leo separates building an audience from building a media business and explains why YouTube monetization still requires scale. 11:05 — Radio, Podcasting, and the Early TWiT Model Leo talks about his radio background, his first podcast from 2004, and how broadcasting and podcasting share the same core idea. 12:05 — The Brick House Studio and Legitimacy Leo explains why TWiT built a large studio: to show advertisers and audiences that online media could be a serious media business. 13:05 — Video Was Always Part of the Plan Rob and Leo talk about how TWiT was doing video years before the current “video podcasting” push. 13:40 — Audio Intimacy vs Video Presence Leo explains why radio creates intimacy, while video adds place, presence, and a different kind of audience relationship. 16:05 — TWiT as a Lean-Back Media Network Leo describes his early vision for TWiT as a low-cost version of CNN or CNBC for technology coverage. 17:00 — 24/7 Streaming and Live Community The conversation covers TWiT's 24/7 stream, live programming, behind-the-scenes feel, and why raw authenticity helped the brand. 18:40 — Why Technology Was the Right Beat Leo explains why covering technology kept TWiT relevant through major shifts from the iPhone to AI. 20:35 — AI as the Next Major Technology Shift Leo compares AI to structural technology changes and explains why he sees it as a major long-term shift. 22:20 — From This Week in Google to Intelligent Machines Leo discusses rebranding a TWiT show around AI and robotics as the center of technology coverage moved. 23:15 — Can AI Create Real Media? Rob asks Leo about AI-generated content, and Leo explains why he still believes humans will remain central to media creation. 24:20 — AI Tools, Voice Cloning, and Advertising Leo talks about using AI tools, ElevenLabs voice cloning, and the potential for AI-generated ad reads. 25:25 — Why Human Spontaneity Still Matters Rob and Leo discuss whether AI clones can capture the same timing, originality, and human presence as real creators. 26:35 — Zune, Apple, Siri, and AI Adoption A lighter segment on Zune leads into Apple's AI plans and how mainstream users may begin to understand AI's practical value. 27:45 — AI Backlash, Jobs, and Human Value Rob and Leo discuss AI anxiety, job disruption, retraining, and why people need to understand where their human value lies. 29:30 — Will the Word Podcast Survive? Rob asks whether “podcast” will remain the right term as audiences define the medium more than creators or platforms do. 30:40 — Shows, Creators, and Human Creation Leo argues that “show” may be the better word and reflects on why humans are naturally driven to create. 33:05 — Apple HLS and the Audio-Video Merge Rob and Leo discuss Apple HLS, streaming formats, video RSS, audio RSS, and the shift toward combined audio-video experiences. 37:05 — Measurement Across Audio, Video, and Platforms The conversation turns to the challenge of consistent measurement across RSS, YouTube, Apple, Spotify, and other platforms. 38:20 — Host-Read Ads, Video Ads, and Dynamic Insertion Leo explains how TWiT handles baked-in host reads, dynamic ad insertion, and the coming shift toward video ad insertion. 39:10 — The Problem with Podcast Metrics Leo explains why measuring podcast consumption remains messy, especially across corporate networks, mobile listening, and YouTube. 41:10 — Why Attribution Still Falls Short Rob and Leo discuss why promo codes, attribution links, and dashboards do not fully capture real audience behavior. 43:15 — Trust as the Real Advertising Asset Leo explains why TWiT's value to advertisers comes from trusted hosts, engaged audiences, and long-term sponsor relationships. 45:00 — Podcasting 2.0 and Shared Economic Models Rob introduces the idea of shared value between advertisers, apps, creators, and listeners, and Leo reacts to the concept. 46:15 — Oxford Road, Dan Granger, and New Metrics Rob brings up Dan Granger's work around new podcast measurement standards and the 30-second vs 60-second listener discussion. 47:35 — Why Creator-Side Metrics Matter Leo explains why he is skeptical of advertiser-driven measurement systems and why inflated podcast numbers damaged trust. 49:15 — Subscriptions, Membership, and Reducing Ad Dependence Leo explains why audience-supported media would be ideal and how TWiT's paid club fits into the business model. 50:20 — The Art of the Host-Read Ad Rob and Leo discuss why Leo's long-form host reads worked, including the value of making ads useful and content-like. 52:45 — Where Media Consumption Is Heading Rob asks Leo what may come next in media, and Leo points to short-form scrolling, TikTok, Instagram, and changing audience behavior. 54:00 — Leo's Son, TikTok, and the Next Generation of Media Leo shares how his son built a major food audience through short-form video and turned it into a restaurant and cookbook business. 55:35 — Long-Form Still Has a Future Leo argues that long-form shows can still matter if they create value, community, and real connection. 56:45 — Community as the Core of Media Leo explains why connection and community remain the most important part of media, no matter how platforms change. 57:30 — The Risk of Doom Scrolling Rob and Leo discuss short-form addiction, dopamine loops, and how constant scrolling can disconnect people from real community. 58:35 — AI Slop and Synthetic Video The discussion moves to AI-generated video content, fantasy media, and the question of whether audiences will tire of low-quality synthetic output. 59:35 — Human Clones, AI Presence, and Authenticity Rob asks whether AI versions of creators could extend their presence, and Leo reflects on voice clones, soul, and human perspective. 1:00:35 — Human-Made Media May Become More Important Rob suggests that labeling human-made content may become more valuable as AI content grows more convincing. 1:01:20 — Remembering Todd Cochrane and Podcast Hall of Fame Rob and Leo reflect on Todd Cochrane, the Podcast Hall of Fame, and the early podcasting community. 1:03:10 — The Hall of Fame, Dave Winer, and Joe Rogan Leo and Rob talk about the Podcast Hall of Fame, Dave Winer, Joe Rogan, and recognizing major contributors to podcasting. 1:04:45 — Closing Thoughts and Where to Find the Show Rob thanks Leo and closes the episode with where to find past episodes and future New Media Show content. Guest Links: Leo Laporte, Founder and Owner, TWiT Podcast Network TWiT Podcast Network: https://twit.tv/ Leo Laporte Website: https://leo.fm/ Leo Laporte on LinkedIn: https://www.linkedin.com/in/leo-laporte-8aa224309/ Leo Laporte on YouTube: https://www.youtube.com/@LeoLaporte Intelligent Machines: https://twit.tv/shows/intelligent-machines This Week in Tech: https://twit.tv/shows/this-week-in-tech Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ AI Disclosure Note: I used AI tools to help organize and edit this episode, description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. This article reflects my editorial direction and the substance of the conversation.The post The Future of Media | Leo Laporte, TWiT.tv #672 first appeared on New Media Show.

Emilia Costa has spent nearly 20 years in media and advertising, watching the digital landscape transform from the earliest days of podcast sponsorships to the rise of AI-enabled platforms. She currently serves as Senior Manager of Member Engagement & Development at IAB, where she works with some of the biggest companies shaping the future of digital media and advertising including TikTok, Pinterest, Reddit, Beast Industries and OpenAI. An optimist at heart with a love for trend spotting, she serves as IAB's category lead for the Creator Economy and AI member companies, alongside influential publishers, and broadcasters, and has led strategic sponsorships and thought leadership at events like the NewFronts and IAB's Annual Leadership Meeting (ALM).Before IAB, Emilia spent six years at Vevo leading national integrated marketing and branded entertainment strategy, building campaigns for top advertisers like Apple, Disney, and State Farm with Shawn Mendes, Demi Lovato, and Billie Eilish. Earlier in her career, she was the first dedicated Online Marketing Manager at SPIN, the iconic music publication, and got her start at NPR working on sponsorships in the early days of podcasting.

Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capable of handling media planning, budget allocation, and campaign analysis, potentially allowing publishers and agencies to do more with fewer salespeople. How soon might that happen? Corey & Gordon unveil new research indicating AI adoption of advertising tasks are progressing more slowly among local advertisers than most think. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Hablamos de inteligencia artificial, memoria, publicidad y pensamiento crítico.El ex CEO de Google, Eric Schmidt, fue abucheado por graduados de la Universidad de Arizona durante una charla sobre inteligencia artificial. ¿Qué revela esta reacción sobre la tensión entre tecnología, poder y futuro profesional?Jon estuvo en la Ciudad de México y asistió al evento de IAB, el Interactive Advertising Bureau. Te contamos los temas, señales y conversaciones más relevantes para la industria.También exploramos una pregunta inquietante: ¿te gustaría borrar viejos recuerdos de tu mente? La ciencia está investigando nuevas formas de intervenir la memoria, con implicaciones profundas para la identidad, el trauma y la experiencia humana.Y en nuestro Club Creativo continuamos con el serial de pensamiento crítico para responder una pregunta clave: ¿por qué nos cuesta pensar bien?

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to supplement advertising income.WARC's The Future of Measurement 2026 identifies three major trends reshaping advertising measurement: a shift toward outcomes-based approaches, the expanding role of AI in campaign analysis and planning, and the rise of "creative intelligence" tools that aim to predict ad performance before campaigns launch.The IAB projects creator ad spend will reach around $44 billion this year, but the form of creator promotion is shifting — sponsored content is giving way to paid ads featuring creators directly, and third-party clipping networks are emerging as a new paid distribution strategy.The New York Times reported Q1 2026 digital advertising revenue grew 31.6% year over year, with CEO Meredith Kopit Levien crediting the company's expanding content portfolio and identifying video as a key area of strategic investment.The UK government has confirmed that podcasting and audio will be formally recognized within the Standard Industrial Classification 2026 framework, a milestone AudioUK says will reshape how podcast and audio businesses are defined, measured, and supported in the British economy.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to supplement advertising income.WARC's The Future of Measurement 2026 identifies three major trends reshaping advertising measurement: a shift toward outcomes-based approaches, the expanding role of AI in campaign analysis and planning, and the rise of "creative intelligence" tools that aim to predict ad performance before campaigns launch.The IAB projects creator ad spend will reach around $44 billion this year, but the form of creator promotion is shifting — sponsored content is giving way to paid ads featuring creators directly, and third-party clipping networks are emerging as a new paid distribution strategy.The New York Times reported Q1 2026 digital advertising revenue grew 31.6% year over year, with CEO Meredith Kopit Levien crediting the company's expanding content portfolio and identifying video as a key area of strategic investment.The UK government has confirmed that podcasting and audio will be formally recognized within the Standard Industrial Classification 2026 framework, a milestone AudioUK says will reshape how podcast and audio businesses are defined, measured, and supported in the British economy.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podcasting already reaches more 18-to-34 year olds in the UK than broadcast TV, challenging the assumption that podcasting is a niche channel for media planners targeting younger audiences.A case study from Primary Technology shows that publishing video episodes on Apple Podcasts roughly doubled plays and grew engaged listeners from 707 to 1,072, with no measurable cannibalization of the show's YouTube or audio-only audiences.Radio station groups once expanded into local CTV sales by leveraging their existing relationships and advertiser trust — a move that never happened for digital audio, despite targeting and measurement that now rival video in quality.The IAB projects U.S. digital video ad spending will reach $81.9 billion in 2026, an 11% year-over-year increase, with 54% of marketers shifting budget away from broadcast TV and 23% pulling from digital audio.A new white paper from Magellan AI and True Native Media argues that adding podcasting to a broader audio plan extends reach into audiences that streaming audio alone cannot capture, because the two formats serve fundamentally different listening contexts.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podcasting already reaches more 18-to-34 year olds in the UK than broadcast TV, challenging the assumption that podcasting is a niche channel for media planners targeting younger audiences.A case study from Primary Technology shows that publishing video episodes on Apple Podcasts roughly doubled plays and grew engaged listeners from 707 to 1,072, with no measurable cannibalization of the show's YouTube or audio-only audiences.Radio station groups once expanded into local CTV sales by leveraging their existing relationships and advertiser trust — a move that never happened for digital audio, despite targeting and measurement that now rival video in quality.The IAB projects U.S. digital video ad spending will reach $81.9 billion in 2026, an 11% year-over-year increase, with 54% of marketers shifting budget away from broadcast TV and 23% pulling from digital audio.A new white paper from Magellan AI and True Native Media argues that adding podcasting to a broader audio plan extends reach into audiences that streaming audio alone cannot capture, because the two formats serve fundamentally different listening contexts.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

No episódio 246 do Filosofia Pop, recebemos o jurista Lenio Streck para uma conversa sobre filosofia no direito, a importância da hermenêutica jurídica e os riscos do decisionismo. A conversa aborda os limites da interpretação, o papel crítico da doutrina e a necessidade de fundamentação teórica para fortalecer práticas jurídicas mais democráticas. Palavras-chave: Este episódio também marca os 11 anos do podcast. Ao final, você ouve a canção “Não Cabem em uma Kombi”, do acervo de Pedro Ivo, do canal Ateu Informa. Aproveitamos para indicar também o canal Esquerda Goiana, Uai!, de Murilo Ferraz e Analu Oliveira, além do curta-metragem Você Não Vai Me Entender, lançado por Murilo em novembro passado. Lenio Luiz Streck, Universidade do Vale do Rio dos Sinos (UNISINOS) Mestre e Doutor em Direito pela Universidade Federal de Santa Catarina. Pós-doutor pela Universidade de Lisboa. Professor titular do Programa de Pós-Graduação em Direito (Mestrado e Doutorado) da UNISINOS, na área de concentração em Direito Público. Professor permanente e pesquisador da UNESA-RJ, Professor visitante da Universidade Javeriana – CO. 3 Jurista mais citado na América Latina e 4 nos países do BRICS – conforme Índice Científico Alper-Döğer) (AD). Membro catedrático da Academia Brasileira de Direito Constitucional ABDConst. Presidente de Honra do Instituto de Hermenêutica Jurídica IHJ (RS-MG). Membro da comissão permanente de Direito Constitucional do Instituto dos Advogados Brasileiros – IAB, do Observatório da Jurisdição Constitucional do Instituto Brasiliense de Direito Público – IDP, da Revista Direitos Fundamentais e Justiça, da Revista Novos Estudos Jurídicos, entre outros. Coordenador do DASEIN Núcleo de Estudos Hermenêuticos. Ex-Procurador de Justiça do Estado do Rio Grande do Sul. Autor, entre outras obras, de Jurisdição Constitucional e Decisão Jurídica (6. ed.); Hermenêutica Jurídica e(m) Crise (11. ed.); Verdade e Consenso (6. ed.), Dicionário de Hermenêutica, 2a. edição, além dos livros, em espanhol: Verdad y Consenso, Hermenéutica y Decisión Judicial, e Hermenéutica Jurídica: estudios de teoría del derecho, Dicionario de Hermenéutica, Lla llamada conciencia de los jueces. Tem experiência na área do Direito, com ênfase em Direito Constitucional, Hermenêutica Jurídica e Filosofia do Direito.Vem lecionando disciplinas de direito em cursos de pós-graduação lato sensu EAD desde 2017: Pós Graduação UNISC EAD, da Universidade de Santa Cruz do Sul, 2018; Direito Eleitoral EAD, da Fundação Escola do Ministério Público, Porto Alegre/RS), 2017; Curso de Pós-Graduação em Direito Constitucional EaD, da Academia Brasileira de Direito Constitucional ABDCONST, 2018-2019; e Curso de Pós-Graduação em Direito e Processo Penal EaD, da Academia Brasileira de Direito Constitucional ABDCONST, 2019 (a lecionar). Temas tratados na entrevista (em tópicos) Diferença entre “filosofia no direito” e “filosofia do direito”Defesa da ideia de que a filosofia não deve ser mero ornamento externo ao campo jurídico, mas condição de possibilidade para compreender conceitos, práticas e decisões jurídicas. A filosofia como modo de ser no mundoInfluência de Martin Heidegger: a filosofia aparece como forma de existência e de compreensão prévia do mundo, não apenas disciplina acadêmica. Linguagem, nomes e realidadeDebate sobre como se dão nome às coisas, relação entre palavras e mundo, usando referências como Crátilo e Vidas Secas. Crítica ao positivismo jurídico e ao cientificismoDiscussão sobre o século XIX, quando a filosofia teria sido afastada como “metafísica”, deixando o direito empobrecido teoricamente. Contradições filosóficas nas decisões judiciaisExemplo de juízes que invocam ao mesmo tempo “livre convencimento” (subjetivismo) e “verdade real” (objetivismo), misturando paradigmas incompatíveis. Crítica ao decisionismo judicial brasileiroRejeição da ideia de que “direito é aquilo que os tribunais dizem que é”, vista como destruição da autonomia do direito. Hermenêutica jurídica e limites da interpretaçãoDefesa de limites interpretativos contra arbitrariedades e superinterpretações. A interpretação jurídica deve ser constrangida por tradição, linguagem e institucionalidade. Conceito de “constrangimento epistemológico”Tese de Lenio Streck de que a doutrina e a teoria jurídica devem limitar interpretações arbitrárias e impor padrões racionais ao direito. Direito e literaturaA literatura como fonte privilegiada para compreender dilemas jurídicos e políticos. Exemplos usados: Orestéia, As Viagens de Gulliver, William Shakespeare. Superinterpretação e relativismoDiscussão do debate entre Umberto Eco e Richard Rorty sobre limites da interpretação e riscos do relativismo. Crítica à cultura digital e redes sociaisReflexão sobre banalização do conhecimento, culto à superficialidade e perda da vergonha pública na era das redes. Inteligência artificial e atalhos cognitivosPreocupação com IA como instrumento de simplificação excessiva, respostas prontas e fuga da angústia do pensamento. Hierarquia, autoridade e educaçãoDebate sobre a importância de hierarquias legítimas na formação intelectual e no aprendizado, contrapondo-se ao igualitarismo simplificador. Filosofia brasileira e reconhecimento de Ernildo SteinStreck aponta Ernildo Stein como o filósofo brasileiro que mais o impressionou. Filósofos preferidosDeclara preferência por Hans-Georg Gadamer, com forte referência também a Heidegger. Referências citadas na entrevista Filósofos / Teóricos Martin Heidegger Hans-Georg Gadamer Ernildo Stein Richard Rorty Umberto Eco Charles Sanders Peirce William James Ludwig Wittgenstein (implícito no tema linguagem privada) Søren Kierkegaard Gaston Bachelard Thomas Hobbes William of Ockham Marcílio de Pádua Dante Alighieri Obras literárias / Livros Crátilo Vidas Secas As Viagens de Gulliver Dom Casmurro O Nome da Rosa O Pêndulo de Foucault O Pato Selvagem A Festa da Insignificância A Brincadeira Autores literários William Shakespeare Jonathan Swift Graciliano Ramos Machado de Assis Henrik Ibsen Milan Kundera Obras de Lenio Streck mencionadas Dicionário de Hermenêutica Dicionário de Senso Comum Ensino Jurídico em Crise Robô Não Desce Escada Hermenêutica, Jurisdição e Decisão “Fatos, relatos e interpretações”. In:Trindade, André Karam. e Karan, Henrieta. (ed.). Por dentro da Lei. Direito, narrativa e ficção. (na entrevista erroneamente atribui esse texto a Ernildo Stein, quando queria enfatizar que funciona como um resumo da perspectiva de Lenio Streck) Obras de Ernildo Stein mencionadas: Aproximações sobre Hermenêutica Anamnese: a Filosofia e o Retorno do Reprimido Pensar é Errar: um Ajuste com Heidegger Diferença e Metafísica Racionalidade e Existência: uma Introdução à Filosofia O Filosofia Pop é um podcast que aborda a filosofia como parte da cultura. A cada 15 dias, sempre às segundas-feiras, a gente vai estar aqui pra continuar essa conversa com vocês. Intercalando com nossos episódios normais de quando em quando vamos apresentar episódios de entrevistas temáticas especiais. O episódio de hoje que é uma parceria com o projeto de extensão Filosofia, Cultura popular e Ética, desenvolvido na Universidade Federal de Jataí. Se gosta do conteúdo do podcast, apoio nossa campanha de financiamento coletivo no Catarse, O endereço é http://catarse.me/filosofia_pop. A contribuição mínima que pedimos ´de 5 reais mensais. Se você preferir, pode contribuir através de nosso pix, que é contato@filosofiapop.com.br. Se não pode contribuir financeiramente, ajude divulgando, comentando, indicando para amigos. Precisamos dessa força! Lembrando que você pode encontrar o podcast filosofia popo no twitter, instagram, Facebook e outras redes sociais. Nosso email é contato@filosofiapop.com.br Twitter: @filosofia_popFacebook: Página do Filosofia PopYouTube: Canal do Filosofia Pope-mail: contato@filosofiapop.com.brSite: https://filosofiapop.com.brPodcast: Feed RSS Com vocês, mais um episódio do podcast Filosofia Pop! O post #246 – Filosofia no Direito, com Lenio Streck apareceu primeiro em filosofia pop.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Entérate de lo que está cambiando el podcasting y el marketing digital:-El audio latino celebra una década de consolidación global.-Alerta por el auge de pódcast generados por IA.-IAB lanza una herramienta abierta para mejorar la publicidad programática.-OpenAI compra un pódcast para ampliar su influencia mediática.-El audio cotidiano bajo la lupa de un nuevo estudio en Canadá.PatrociniosSuscríbete a la newsletter de Vía Podcast y recibe a diario en tu bandeja de entrada las últimas noticias de inteligencia artificial, marketing digital y podcasting.Este episodio es presentado por RSS.com, la plataforma de hosting de pódcast que te permite publicar, distribuir y monetizar tu pódcast de forma sencilla. Lanza tu pódcast hoy mismo y haz crecer tu audiencia con herramientas profesionales y analíticas avanzadas.

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales performance since 2021. The study makes the case for treating podcasts and streaming audio as measurable, accountable components of the media mix rather than discretionary brand-spend.Ad Results Media has released a new Playbook on navigating the Netflix video podcast migration, examining how the shift to video and streaming distribution is creating both opportunities and measurement challenges for brands. The playbook addresses ad buying strategies, cross-platform tracking, and how to measure reach and frequency across RSS and streaming ecosystems.Syracuse University is launching a Center for the Creator Economy this fall, offering education, research, industry partnerships, and an accredited minor focused on digital content creation and entrepreneurship. The announcement comes as IAB data puts the U.S. creator workforce at more than 1.5 million full-time equivalents — surpassing the number of licensed physicians and active lawyers.Signal Hill Insights has announced Audio On the Move, Canada's first holistic share-of-audio research study, tracking how and when Canadians listen across digital audio, radio, streaming, satellite, podcasting, and emerging platforms. Pattison Media and Spotify have signed on as inaugural subscribers, with the first edition expected in late spring 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales performance since 2021. The study makes the case for treating podcasts and streaming audio as measurable, accountable components of the media mix rather than discretionary brand-spend.Ad Results Media has released a new Playbook on navigating the Netflix video podcast migration, examining how the shift to video and streaming distribution is creating both opportunities and measurement challenges for brands. The playbook addresses ad buying strategies, cross-platform tracking, and how to measure reach and frequency across RSS and streaming ecosystems.Syracuse University is launching a Center for the Creator Economy this fall, offering education, research, industry partnerships, and an accredited minor focused on digital content creation and entrepreneurship. The announcement comes as IAB data puts the U.S. creator workforce at more than 1.5 million full-time equivalents — surpassing the number of licensed physicians and active lawyers.Signal Hill Insights has announced Audio On the Move, Canada's first holistic share-of-audio research study, tracking how and when Canadians listen across digital audio, radio, streaming, satellite, podcasting, and emerging platforms. Pattison Media and Spotify have signed on as inaugural subscribers, with the first edition expected in late spring 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can't trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShoppe, put together research that took direct signals from hundreds of shopping journeys to understand what is really happening out there between shoppers and their agents. And what is not. Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB, came armed with the facts to help you shape your AI and agentic strategies.

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what's gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song. Nick's journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastructure and built-in growth tools.New Sounds Profitable research reveals that podcast discovery relies heavily on algorithmic amplification, leaving moderate and centrist audiences without the institutional infrastructure needed to bring them into the medium.A 2025 survey shows podcast listenership in Japan has grown to 18.2%, with the highest adoption among Gen Z listeners aged 15 to 19 and strong representation among corporate decision-makers.Industry analyst Ben Robins argues that podcast advertising effectiveness data is being hoarded by major players, limiting market growth at a time when audio connection metrics could attract more ad spend.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core product pillar alongside its newsletter tools and IAB certification now underway.Sounds Profitable's new research report The Last Quarter finds that the 25% of Americans who have never listened to a podcast skew politically centrist, a group that algorithmically driven platforms are poorly designed to reach.Spotify's programmatic advertising platform SAX grew its monthly active advertiser count 222% year-over-year since its April 2025 launch, though media buyers say host-read podcast advertising still favors direct deals over programmatic buying.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending.Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America.Tune in for a conversation with an advocate fighting for smarter audience choices in advertising.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S.Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell's, General Mills, and The Hershey Company.Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn't bragging, but necessary.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim's guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company's first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.Tune in for a conversation on risk, leadership, and building work that actually gets noticed.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To kick off Women's History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she's already refreshed the company's mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.Tune in for a conversation with a leader who believes we are entering the golden age of creativity…—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to revitalize a 150-year-old company? Jim's guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer Officer, where she's proving that empathy is not a soft skill but a strategic advantage. Conny spent 33 years at LEGO, where she helped navigate one of the most dramatic brand turnarounds in modern business history. Then in 2019, she joined Zurich Insurance, a company with over 200-country reach and a $100 billion market capitalization, to lead global customer loyalty and advocacy at a time when trust and humanity matter more than ever. And since joining, Conny has helped drive millions of new customers, a 35% increase in brand value, and measurable improvements in satisfaction and retention.This is a conversation about renewing legacy brands, leading cultural transformation, and proving that empathy is not just good for people, it's good for business.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by Deloitte and IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Detectives Benson and Stabler are called in when an infant dies after drinking baby formula mixed with cocaine. When more tainted formula is found in the home of Derek Pfeiffer, Fin and Munch suspect he's been smuggling in the liquid coke from Mexico. But things take a turn when IAB takes over the investigation and Pfeiffer is murdered. Cragen strong-arms Tucker to let Elliot go undercover and infiltrate the drug ring. It's managed by a dirty cop, and when a sting goes sideways, Stabler is forced to shoot him in self-defense.  Still looking for the kingpin, Benson and Cragen learn Pfeiffer never had a baby. His wife had been taking her infant nephew to Mexico as a cover to smuggle the formula.  Now the kingpin is tying up loose ends by killing Mrs. Pfeiffer and all the other mothers who rented their babies as drug mules.We're talking about Special Victims Unit season 4 episode 12 "Risk." Our guest is Mel Barrett from the "Something's Off" and "The Inbetween" podcasts.Some inspiration for this episode comes from the 1992 case of NYPD officer Michael Dowd. For exclusive content from Kevin and Rebecca, sign up on Patreon.This show was recorded in The Caitlin Rogers Project Studio. Click to find out more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.