Podcasts about iab

Kaupallisessa yhteistyössä: YOCMitä syntyy, kun luovuus ja display-mainonta törmäytetään? Tässä IAB Insider -podcastin jaksossa sukellamme syvälle luovan display-mainonnan ytimeen — unohtamatta high impact -formaattien mahdollisuuksia ja haasteita.Isäntänä toimii IAB:n Pasi, joka saa keskustelukumppaneikseen YOC:n Harrin ja WPP Median Patrikin. Luvassa on napakka, väittämien ympärille rakennettu keskustelu, jossa puretaan myyttejä ja nostetaan esiin totuuksia display-mainonnan luovuudesta:Onko luovuus todella attentionin tärkein rakennuspalikka?Onko display-mainonta jäänyt datan vangiksi?Voiko tekoäly tukea luovuutta — vai onko se tunteeton tehokone?Miten paljon tilaa luovuus tarvitsee — ja tarjoaako mobiili sitä tarpeeksi?Jakso tarjoaa näkökulmia niin markkinoijille, luoville suunnittelijoille kuin mediamyyjillekin. Yllätyskysymys tuo loppuun henkilökohtaisen twistin: milloin viimeksi panelistit näkivät oikeasti mieleenpainuvan display-mainoksen?

Morgen beginnt ein neues Ausbildungsjahr! In 10 Minuten Wirtschaft gehen wir den Fragen nach, wie die Lage für Azubis ist und warum nicht jeder eine Lehrstelle findet, obwohl es mehr Stellenangebote als Bewerber gibt. Und zum Schluss klären wir auch, ob eine Ausbildung immer noch so etwas wie eine Jobgarantie ist, obwohl die Wirtschaft lahmt und humpelt. Darüber spricht Nicolas Lieven mit Host Alex Drost in 10 Minuten Wirtschaft. Jobben statt Ausbildung: "Kolossale Folgen für den Fachkräftemangel" https://www.ndr.de/nachrichten/info/jobben-statt-ausbildung-kolossale-folgen-fuer-fachkraeftemangel,ausbildung-152.html Handwerk statt Studium - warum sich das lohnen kann https://www.tagesschau.de/wirtschaft/arbeitsmarkt/handwerker-ausbildung-studium-entscheidung-100.html Azubi-Mangel: Studieren zu viele? https://www.ndr.de/nachrichten/info/epg/Mehr-Akademiker-weniger-Azubis-Wird-in-Deutschland-zu-viel-studiert,sendung1533048.html

What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself. SOURCES:Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM.Gabe Roth, editorial director of the Freakonomics Radio Network.Sarah Lilley, senior producer of The Economics of Everyday Things.Jeremy Johnston, audio engineer at the Freakonomics Radio Network.Daniel Moritz-Rabson, fact-checker at the Freakonomics Radio Network. RESOURCES:"Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB," (International Advertising Bureau, 2025)."Cost per Thousand (CPM) Definition and Its Role in Marketing," by Will Kenton (Investopedia, 2024)."Podcast Statistics You Need To Know," (Backlinko). APM Music — Licensing  .

You don't need a big team or a huge ad budget to market your show—you just need the right plan. So today's episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ If You've Already Launched Your Podcast These strategies help you understand where to invest, even if your budget is modest—and how to use Blubrry tools to amplify your results. 1. Start With a Monthly Budget That Works What can you realistically commit to spending each month? $10–25: Social posts, audiograms, promo swaps $25–100: Boosted content, Overcast ads, email tools $100+: Contractors, social media managers, ad campaigns

Choosing the Best Free or Paid Podcast Hosting Platform?

What's the Best Podcast Hosting Platform? Pinterest SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Last month, IAB UK's Policy Team hosted an event at Reach's printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ecosystem is benefiting communities - and what more can be done to maximise this. Lucy Powell (MP for Manchester Central and Leader of the House of Commons) and Sarah Lester (Editor of the Manchester Evening News) both spoke at the event and, in this special episode of The IAB UK Podcast, they sit down with Sinead Coogan Jobes (Head of Policy & Public Affairs at IAB UK) to share their thoughts on the role of the regional press in a digital-first landscape, what it has to offer advertisers, and how further growth can be unlocked. The findings from the IAB's roadshow and the recommendations we're making to Government off the back of it are laid out in our latest report ‘Powering Up 2025', available here: https://www.iabuk.com/news-article/powering-2025-recommendations-help-smes-unlock-power-digital Hosted on Acast. See acast.com/privacy for more information.

Man kann auch im Einzelunternehmen kräftig Steuern sparen. Man muss nur die richtigen Entscheidungen treffen. In dieser Folge erfahren Sie unter anderem, wie Sie mit der "Super-Abschreibung" richtig viel Steuern sparen - oder auch zu viel bezahlen.Hier geht es zur angsprochenen Pressemitteilung des BMF: https://www.bundesfinanzministerium.de/Content/DE/Pressemitteilungen/Finanzpolitik/2025/06/2025-06-04-kabinett-beschliesst-wachstumsbooster.htmlSteuerberater gesucht? Von der Lohn- und Finanzbuchhaltung, über den Jahresabschluss und die Steuererklärungen bis hin zur Steuerberatung: Bei uns werden ausschließlich Steuerberater*innen tätig. Lernen Sie uns kennen und machen Sie künftig keine Kompromisse mehr: https://kanzlei-pfalz.de/index.html

In today's MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model. 

At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you're just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision. Today's hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it's important to understand what independence really looks like — and why it's worth protecting. Why it matters: You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that's ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency.

Više od četvrtine radno sposobnih doseljenika u Njemačkoj razmišlja o odlasku, a Hrvati su među prvima – 5,1% planira povratak, pokazuje studija Instituta za istraživanje zanimanja i tržišta rada (IAB). Razlozi: birokracija, loše ekonomske prilike, diskriminacija i želja za boljim životom. Njemačka gubi upravo najbolje integrirane. Više o studiji donosi Nenad Kreizer, a Maja Marić razgovara s Anom Milinković, iz Centra za Europske politike, o tome što povratnicima mogu ponuditi matične države. Von Maja Maric.

Die KI-Welt diskutiert über das neue Thema der Stunde: Verschlechtert die KI-Revolution die Berufsaussichten von Jobeinsteigern? Gleich mehrere Datenanalyse-Firmen schlagen Alarm, und tatsächlich ist der Arbeitsmarkt für Berufseinsteiger vor allem in Tech- und Wissensjobs derzeit nicht gerade rosig. Doch liegt das wirklich an KI? Fritz und Marie gehen auf Spurensuche. Über die Hosts Fritz Espenlaub ist freier Journalist und Ökonom. Er arbeitet unter anderem für den Bayerischen Rundfunk und das Tech-Magazin 1E9. Marie Kilg ist Chief AI Officer bei der Deutschen Welle. Zuvor war sie Produkt-Managerin bei Amazon Alexa. In dieser Folge: 00:00 Intro 02:01 Warum Berufseinsteiger am meisten unter KI leiden könnten 11:48 Warum KI-Effekte am Arbeitsmarkt so schwer festzustellen sind 24:51 Worauf müssen wir uns einstellen? 35:19 Was haben wir diese Woche mit KI gemacht? Links: Job-Apokalypse für Berufseinsteiger? https://www.nytimes.com/2025/05/30/technology/ai-jobs-college-graduates.html?unlocked_article_code=1.PE8.Z1uC.IKjWNUrtCXPz&smid=nytcore-android-share Weniger Einstiegsjobs? https://www.signalfire.com/blog/signalfire-state-of-talent-report-2025 Arbeitslosigkeit in Europa: https://www.destatis.de/Europa/EN/Topic/Population-Labour-Social-Issues/Labour-market/EULabourMarketCrisis.html Wird Programmieren bei Amazon zur Fließbandarbeit? https://www.nytimes.com/2025/05/25/business/amazon-ai-coders.html Melanie Arntz am IAB: https://iab.de/mitarbeiter/arntz-melanie/ Shopify CEO Tobias Lutke: KI ist Pflicht https://x.com/tobi/status/1909231499448401946 Broken Ladder Problem: https://abcnews.go.com/Business/ai-risks-broken-career-ladder-college-graduates-experts/story?id=122527744 Podcasttipp der Woche: https://www.ardaudiothek.de/sendung/based-on-a-true-story-die-koenige-von-malle/14579351/ Redaktion und Mitarbeit: David Beck, Cristina Cletiu, Chris Eckardt, Fritz Espenlaub, Elisa Harlan, Franziska Hübl, Marie Kilg, Mark Kleber, Gudrun Riedl, Christian Schiffer, Gregor Schmalzried Kontakt: Wir freuen uns über Fragen und Kommentare an kipodcast@br.de. Unterstützt uns: Wenn euch dieser Podcast gefällt, freuen wir uns über eine Bewertung auf eurer liebsten Podcast-Plattform. Abonniert den KI-Podcast in der ARD Audiothek oder wo immer ihr eure Podcasts hört, um keine Episode zu verpassen. Und empfehlt uns gerne weiter!

Nachdem wir drei Folgen über die Abfindung gesprochen haben, hauen wir jetzt noch eine raus und geben nochmal 14 Steuertipps, die wir noch nicht gegeben haben. Von der Kranken- und Rentenversicherung über die Bildung eines IAB bis hin zur GmbH-Gründung ist alles dabei.Steuerberater gesucht? Von der Lohn- und Finanzbuchhaltung, über den Jahresabschluss und die Steuererklärungen bis hin zur Steuerberatung: Bei uns werden ausschließlich Steuerberater*innen tätig. Lernen Sie uns kennen und machen Sie künftig keine Kompromisse mehr: https://kanzlei-pfalz.de/index.html

For the first time ever, we recorded a podcast live from Engage – IAB UK's flagship event. Stationed in the bar area at Soho Place, the IAB's Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year's theme centred on how content connects, you'll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify's Jenny Haggard and TikTok's Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025Podcast guests:Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday TimesCallum Smith, Head of Marketing Solutions, TikTokAlex Partridge, podcaster & content creatorJenny Haggard, Global Thought Leadership Lead, SpotifyRob Biagioni, Managing Director, Time OutOllie Presswell, Innovation Lead, Wanderlab by TripadvisorMolly Griffin, The Goat AgencyIsvana Da Silva, ImmediateMaddie Torbati, Mindshare Hosted on Acast. See acast.com/privacy for more information.

On this episode of #TheFinestUnfiltered John & Eric sit down with NYC Mayoral Candidate Jim Walden to discuss his plan for the NYPD's Civilian Watchdog, the Civilian Complaint Review Board. Link to learn more about Jim or donate to his campaign https://jimfornyc.com/ To follow Jim on social media https://x.com/jimfornyc https://www.instagram.com/jimfornyc/ Related Articles: https://nypost.com/2025/01/04/us-news/nyc-mayoral-hopeful-jim-walden-wants-to-fight-city-hall-corruption-with-overhauled-agency/ For any financial or investment advice please contact LaidLaw Blue at 888-901-2583 (Blue) or visit them online at https://laidlawwealthmanagement.com/laidlaw-blue/ tell them your friends at #TheFinestUnfiltered sent you. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5689366474915840 #NYPD #NYC #Crime #Politics #Podcast #policepodcast #Cops #JohnMacari #EricDym #CCRB #BiasBasedPolicing #jimwalden #nycmayor,#abolishccrb, #abolishing IAB,

¿Hemos encontrado la fórmula ganadora para el aprovechamiento de los datos “de primera parte” (1st-party data)? ¿Qué desafíos presentan los Data Clean Rooms? ¿Qué es la DCRA? Henry Velasquez es Global DPO para el sur de Europa y LATAM en el Grupo Publicis, abogado especializado en tecnología y protección de datos, y miembro del Consejo Asesor de la IAPP. A todo ello suma además ahora ser co-fundador de la Data Clean Room Alliance de la que hablaremos hoy. También es profesor asociado en varias instituciones como la Universidad Complutense de Madrid, la IAPP, la IAB, el Data Privacy Institute, ISMS Forum, el Colegio de Abogados de Madrid y otros, además de colaborador en publicaciones especializadas.  Referencias: Henry Velasquez en LinkedIn Data Clean Room Alliance Henry Velasquez: Retail Media y Data Clean Rooms en acción (Masters of Privacy, 2023) Nicola Newitt: The legal case for Data Clean Rooms (Masters of Privacy) EDPB Guidelines on targeting of social media users Enrique Extremera: Aspectos legales de los Data Clean Rooms (Masters of Privacy, 2022) Silvia Ruiz y Henry Velásquez: el rol del DPO en la agencia de medios (Masters of Privacy, 2021)  

In today's MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.

In today's MadTech Daily, we discuss Google's launch of ‘AI Mode' in Search, EU's investigation into TikTok's ‘SkinnyTok' content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB's updated digital advertising contract terms.

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

Entérate de lo que está cambiando el podcasting y el marketing digital:-Nueva plataforma ayuda a podcasters a destacar en YouTube.-Headliner lanza herramienta para resumir pódcast con ayuda de IA.-IAB actualiza sus términos publicitarios por primera vez en casi 25 años.-NotebookLM ya está disponible en Android e iOS.-Acast lanza anuncios programáticos con voces de sus presentadores de pódcast.Patrocinios ¿Estás en la CDMX y quieres grabar tu pódcast? RSS.media by RSS.com es tu “ONE STOP SHOP”. Graba, edita, aloja, promueve y monetiza con nosotros. Visítanos en www.rss.media y haz tu idea realidad.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Entérate de lo que está cambiando el podcasting y el marketing digital:-Interpodcast 2025 arranca con una nueva edición internacional de intercambio podcastero.-IAB y MRC lanzan métricas de atención para audio y medios digitales.-Cómo mujeres afroamericanas están transformando su futuro financiero a través del podcasting.-El futuro de un auto sin radio inquieta a la industria.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Paula Ortiz es abogada con más de dos décadas de experiencia en regulación digital, con foco en publicidad y protección de datos. Durante ocho años trabajó en la Agencia Española de Protección de Datos (AEPD), representando a España en foros internacionales, incluyendo el CEPD/EDPB. Después inauguró y trabajó durante una década el departamento legal e institucional de IAB Spain, desde donde publicó más de 20 guías cubriendo aspectos legales de la publicidad digital. Además de asesorar en estos temas, Paula es co-fundadora y directora de The Legal School, desde donde ayuda a los profesionales del derecho a adaptarse a la era digital y la Inteligencia Artificial. También imparte clases en IE University,  Deusto o ISDI - además de escribir habitualmente sobre publicidad digital.  Referencias: Paula Ortiz en LinkedIn The Legal School “Consiente o paga” en la UE: una línea temporal (diagrama ilustrativo: 2016-2025) Multa a Meta (200m euros) por incumplir la Directiva de Mercados Digitales (DMA) con el modelo “Consiente o paga” (Comisión Europea) Opinión del CEPD/EDPB sobre consentimiento o pago (grandes plataformas)  ICO: Consent or Pay guidelines  Stephen Almond: The UK ICO's Vision on a Privacy-Preserving AdTech Future (Not Just ADZ, febrero de 2025 - inglés) Alessandro De Zanche: “Consent or Pay”: a gift to MFAs and old ad tech agendas Sentencia Bundeskartellamt (TJUE)  La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda (Sergio Maldonado, Medium) Cómo la Directiva de contenidos digitales terminará con el RGPD (Sergio Maldonado, Medium - Inglés) Robert Bateman: Consent or Pay (Masters of Privacy) Romain Robert: Pay or OK in AdTech (Masters of Privacy)

When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

In today's MadTech Daily, we discuss ChatGPT's expansion with new shopping features and partnerships, IAB's digital video projection, and how e-commerce platforms are adjusting to new tariffs.

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable. 

With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more. Join regular co-host Danny Brown and James in this very enlightening episode!Guest co-host this episode: James Cridland James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio's future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world's largest radio conference, Radiodays Europe, since its inception. He's also part of the programming team for Radiodays Asia and Podcast Day 24. James's Website @JamesCridland on X Links to interesting things from this episodeThe Infinite Dial 2025 - Edison ResearchPodcasting 2.0 with Dave Jones and Adam CurryPocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.Adam Curry - curryirc.com (@adamcurry) / XJames Cridland | James Cridland - radio futurologistThe Podnews Report Card 2025 ResultsIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at

Događaji su mesto gde se ljudi sličnih interesovanja iz jedne ili više srodnih industrija susreću kako bi čuli aktuelnosti, dobili neke nove uvide sa drugih tržišta i čuli predstavnike reprezentativnih kompanija kroz program predavanja i panela. Razmena iskustava i networking su poseban deo koji posetioci događaja zasebno vrednuju. Ovo je onako, školski opis događaja. A šta se zapravo krije iza zavese, kako izgleda praviti događaja u marketinškoj industriji koja se danas zahvaljujući tehnologiji menja iz časa u čas, šta za marketinšku industriju u Srbiji predstavlja konferencija Digital Day, te kako će to sve izgledati ove godine 29. I 30. Maja, razgovarali smo sa Unom Barišić, direktorkom operacija u kancelariji IAB Srbija, organizacije koja stoji iza najvećeg marketinškog događaja u Srbiji, konferencije Digitalk Day, ali i najprestižnijih nagrada ove industrije kada je u pitanju digital, Mixx Awards. Una Barišić, Director of Operations @ IAB Serbia - https://www.linkedin.com/in/una-bari%C5%A1i%C4%87/ Teme u epizodi: - Uvod i predstavljanje - Unin razvojni put od FMK do IAB-a - Zašto su događaji važni za marketinšku industriju? - Zašto fizički događaji i dalje znače – iako živimo online? - Digital Day - koja je njegova uloga - Digital Day 2025 - Program ovogodišnje Digital Day konferencije: Dva dana programa i Mixx nagrade - Poziv na konferenciju za kraj Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3YCUk36 - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Plemena" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable. 

In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-467

Win95, Shuckworm, Ottokit, DCs, EC2, IAB, OSS, Recall, Josh Marpet, and More, on this edition of the Security Weekly News. Show Notes: https://securityweekly.com/swn-467

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to explore the evolving landscape of podcast advertising—from emerging tech to evolving standards. With podcasting in the spotlight and video on the rise, Matt shares how the IAB is helping guide the industry forward while keeping trust, scalability, and innovation at the center of it all. In this episode, Heather and Matt discuss: The limitations and opportunities of video podcast advertising. How host-read ads are evolving—and where they still shine. What the IAB is doing to improve transparency in programmatic. Whether DAI is helping or hurting the listener experience. Ad load best practices and where the industry can improve. The future of AI in podcast advertising. If you're looking to stay ahead of where podcast advertising is headed—or better understand the standards shaping the space—this episode is packed with insight you won't want to miss!

To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting.  She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli's insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today's fast-evolving tech landscape. Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting.  From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Elli Dimitroulakos: Elli Dimitroulakos, based in New York, NY, is currently the Head of Ad Product Strategy and Innovation at Media.net. Elli Dimitroulakos brings experience from previous roles at Delphi Global Media, IAB, Acast Ab and Chief. Elli holds a Bachelor of Science in Business Administration, Management, Business Administration and Management at American College of Greece. She has a robust skillset that includes Microsoft Office, Project Management, Marketing, Accounting, Advertising and more.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Entérate de lo que está cambiando el podcasting y el marketing digital:-IAB audita y certifica las métricas de pódcast de RSS.com.-Spotify expande su Programa de Socios a nueve mercados.-La BBC abandona sus planes de publicidad en pódcast.-La administración Trump lanza “Podcast Row”.-YouTube ajusta el conteo de Shorts, pero no la monetización. Patrocinios¿Buscas anunciarte en pódcast en México? RSS.com y RSS.media te ofrecen un amplio catálogo para llegar a millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what's driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB's latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. 

Nossos convidados Bárbara Correia Dos Santos, Roberto Frossard e Cadu Mazzei compartilham como o Itaú avançou na utilização de IA ao longo dos últimos anos, e como a tecnologia tem contribuído para a construção de produtos e serviços hiperpersonalizados que atendem as reais necessidades dos clientes.No episódio, você confere como as disciplinas de Responsible IA e Emerging Tech, alinhadas à uma estratégia do negócio de evolução contínua em experiência, podem transformar a forma com que as pessoas interagem com serviços financeiros.Lembrando que você pode encontrar todos os podcasts da comunidade Data Hackers no Spotify, iTunes, Google Podcast, Castbox e muitas outras plataformas.Falamos no episódio:Carlos Eduardo Mazzei — Diretor de Tecnologia no Itaú e líder IABárbara Correia — Coordenadora de Responsable IA em TecnologiaRoberto Frossard — Líder de Tecnologias Emergentes no ItaúNossa Bancada Data Hackers:Paulo Vasconcellos — Co-founder da Data Hackers e Principal Data Scientist na Hotmart.Monique Femme — Head of Community Management na Data HackersReferências:Inscreva-se na Semana de Tecnologia do Itaú: https://comunicatech.itau.com.br/semanadatecnologia2025_datahackersEpisódio Computação Quântica com Samurai (Itaú): Itaú Unibanco é a primeira empresa latino-americana a filiar-se a instituto de IA de Stanford: https://epocanegocios.globo.com/inteligencia-artificial/noticia/2025/02/itau-unibanco-e-a-primeira-empresa-latino-americana-a-filiar-se-a-instituto-de-ia-de-stanford.ghtmlItaú adquire participação na startup de inteligência artificial NeoSpace: https://epocanegocios.globo.com/empresas/startup/noticia/2025/01/itau-adquire-participacao-na-startup-de-inteligencia-artificial-neospace.ghtmlInteligência Itaú: banco lança nova experiência para clientes com IA generativa: https://www.itau.com.br/relacoes-com-investidores/noticias/inteligencia-itau-banco-lanca-nova-experiencia-para-clientes-com-ia-generativa/Itaú lançará Inteligência Itaú, IA generativa para atendimento aos clientes: https://economia.uol.com.br/noticias/estadao-conteudo/2024/11/22/itau-lancara-inteligencia-itau-ia-generativa-para-atendimento-aos-clientes.htm

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/posts/?feedView=allFind AMC online at : https://albertsonsmediacollective.com/amc/default.aspxHere's what we asked her :1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?2. You've spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-FiresCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.