Podcasts about iab

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Hablamos de inteligencia artificial, memoria, publicidad y pensamiento crítico.El ex CEO de Google, Eric Schmidt, fue abucheado por graduados de la Universidad de Arizona durante una charla sobre inteligencia artificial. ¿Qué revela esta reacción sobre la tensión entre tecnología, poder y futuro profesional?Jon estuvo en la Ciudad de México y asistió al evento de IAB, el Interactive Advertising Bureau. Te contamos los temas, señales y conversaciones más relevantes para la industria.También exploramos una pregunta inquietante: ¿te gustaría borrar viejos recuerdos de tu mente? La ciencia está investigando nuevas formas de intervenir la memoria, con implicaciones profundas para la identidad, el trauma y la experiencia humana.Y en nuestro Club Creativo continuamos con el serial de pensamiento crítico para responder una pregunta clave: ¿por qué nos cuesta pensar bien?

Visitar o escritório de Técio Lins e Silva é entrar em um pedaço vivo da história da advocacia criminal brasileira.Uma casa fundada a partir da tradição de Raul, Evandro e Haroldo Lins e Silva, atravessada por gerações, memórias, causas, livros, símbolos e marcas de um tempo em que a advocacia ajudava a contar a própria história do país.Técio honra essa linhagem com trajetória própria. Advogado de tribuna, de audiência, de escrita e de vida pública. Mestre em Direito Penal, doutor em Direito Político, ex-conselheiro do CNJ, ex-conselheiro federal da OAB, ex-presidente do IAB, ex-secretário de Justiça do Rio de Janeiro, com atuação no Brasil e no exterior.Um escritório icônico. Um legado vivo. Uma referência para a advocacia brasileira.

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to supplement advertising income.WARC's The Future of Measurement 2026 identifies three major trends reshaping advertising measurement: a shift toward outcomes-based approaches, the expanding role of AI in campaign analysis and planning, and the rise of "creative intelligence" tools that aim to predict ad performance before campaigns launch.The IAB projects creator ad spend will reach around $44 billion this year, but the form of creator promotion is shifting — sponsored content is giving way to paid ads featuring creators directly, and third-party clipping networks are emerging as a new paid distribution strategy.The New York Times reported Q1 2026 digital advertising revenue grew 31.6% year over year, with CEO Meredith Kopit Levien crediting the company's expanding content portfolio and identifying video as a key area of strategic investment.The UK government has confirmed that podcasting and audio will be formally recognized within the Standard Industrial Classification 2026 framework, a milestone AudioUK says will reshape how podcast and audio businesses are defined, measured, and supported in the British economy.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to supplement advertising income.WARC's The Future of Measurement 2026 identifies three major trends reshaping advertising measurement: a shift toward outcomes-based approaches, the expanding role of AI in campaign analysis and planning, and the rise of "creative intelligence" tools that aim to predict ad performance before campaigns launch.The IAB projects creator ad spend will reach around $44 billion this year, but the form of creator promotion is shifting — sponsored content is giving way to paid ads featuring creators directly, and third-party clipping networks are emerging as a new paid distribution strategy.The New York Times reported Q1 2026 digital advertising revenue grew 31.6% year over year, with CEO Meredith Kopit Levien crediting the company's expanding content portfolio and identifying video as a key area of strategic investment.The UK government has confirmed that podcasting and audio will be formally recognized within the Standard Industrial Classification 2026 framework, a milestone AudioUK says will reshape how podcast and audio businesses are defined, measured, and supported in the British economy.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podcasting already reaches more 18-to-34 year olds in the UK than broadcast TV, challenging the assumption that podcasting is a niche channel for media planners targeting younger audiences.A case study from Primary Technology shows that publishing video episodes on Apple Podcasts roughly doubled plays and grew engaged listeners from 707 to 1,072, with no measurable cannibalization of the show's YouTube or audio-only audiences.Radio station groups once expanded into local CTV sales by leveraging their existing relationships and advertiser trust — a move that never happened for digital audio, despite targeting and measurement that now rival video in quality.The IAB projects U.S. digital video ad spending will reach $81.9 billion in 2026, an 11% year-over-year increase, with 54% of marketers shifting budget away from broadcast TV and 23% pulling from digital audio.A new white paper from Magellan AI and True Native Media argues that adding podcasting to a broader audio plan extends reach into audiences that streaming audio alone cannot capture, because the two formats serve fundamentally different listening contexts.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar!Today in the business of podcasting:New data from the 2026 UK Advertising Landscape Study shows podcasting already reaches more 18-to-34 year olds in the UK than broadcast TV, challenging the assumption that podcasting is a niche channel for media planners targeting younger audiences.A case study from Primary Technology shows that publishing video episodes on Apple Podcasts roughly doubled plays and grew engaged listeners from 707 to 1,072, with no measurable cannibalization of the show's YouTube or audio-only audiences.Radio station groups once expanded into local CTV sales by leveraging their existing relationships and advertiser trust — a move that never happened for digital audio, despite targeting and measurement that now rival video in quality.The IAB projects U.S. digital video ad spending will reach $81.9 billion in 2026, an 11% year-over-year increase, with 54% of marketers shifting budget away from broadcast TV and 23% pulling from digital audio.A new white paper from Magellan AI and True Native Media argues that adding podcasting to a broader audio plan extends reach into audiences that streaming audio alone cannot capture, because the two formats serve fundamentally different listening contexts.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Recorded live at the IAB's Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web.Hosted by IAB's Pat Hann, the discussion features Joel Livesey (The Trade Desk), Samara Hocihara (The Telegraph) and Max Gold (the7stars), offering a mix of brand, publisher and platform perspectives. Together, they unpack the realities of today's digital ecosystem — from the challenges facing the open web to the opportunities for collaboration, innovation and growth.Expect candid conversation, practical insight and a clear view of how different parts of the industry are thinking about what comes next. Hosted on Acast. See acast.com/privacy for more information.

No episódio 246 do Filosofia Pop, recebemos o jurista Lenio Streck para uma conversa sobre filosofia no direito, a importância da hermenêutica jurídica e os riscos do decisionismo. A conversa aborda os limites da interpretação, o papel crítico da doutrina e a necessidade de fundamentação teórica para fortalecer práticas jurídicas mais democráticas. Palavras-chave: Este episódio também marca os 11 anos do podcast. Ao final, você ouve a canção “Não Cabem em uma Kombi”, do acervo de Pedro Ivo, do canal Ateu Informa. Aproveitamos para indicar também o canal Esquerda Goiana, Uai!, de Murilo Ferraz e Analu Oliveira, além do curta-metragem Você Não Vai Me Entender, lançado por Murilo em novembro passado. Lenio Luiz Streck, Universidade do Vale do Rio dos Sinos (UNISINOS) Mestre e Doutor em Direito pela Universidade Federal de Santa Catarina. Pós-doutor pela Universidade de Lisboa. Professor titular do Programa de Pós-Graduação em Direito (Mestrado e Doutorado) da UNISINOS, na área de concentração em Direito Público. Professor permanente e pesquisador da UNESA-RJ, Professor visitante da Universidade Javeriana – CO. 3 Jurista mais citado na América Latina e 4 nos países do BRICS – conforme Índice Científico Alper-Döğer) (AD). Membro catedrático da Academia Brasileira de Direito Constitucional ABDConst. Presidente de Honra do Instituto de Hermenêutica Jurídica IHJ (RS-MG). Membro da comissão permanente de Direito Constitucional do Instituto dos Advogados Brasileiros – IAB, do Observatório da Jurisdição Constitucional do Instituto Brasiliense de Direito Público – IDP, da Revista Direitos Fundamentais e Justiça, da Revista Novos Estudos Jurídicos, entre outros. Coordenador do DASEIN Núcleo de Estudos Hermenêuticos. Ex-Procurador de Justiça do Estado do Rio Grande do Sul. Autor, entre outras obras, de Jurisdição Constitucional e Decisão Jurídica (6. ed.); Hermenêutica Jurídica e(m) Crise (11. ed.); Verdade e Consenso (6. ed.), Dicionário de Hermenêutica, 2a. edição, além dos livros, em espanhol: Verdad y Consenso, Hermenéutica y Decisión Judicial, e Hermenéutica Jurídica: estudios de teoría del derecho, Dicionario de Hermenéutica, Lla llamada conciencia de los jueces. Tem experiência na área do Direito, com ênfase em Direito Constitucional, Hermenêutica Jurídica e Filosofia do Direito.Vem lecionando disciplinas de direito em cursos de pós-graduação lato sensu EAD desde 2017: Pós Graduação UNISC EAD, da Universidade de Santa Cruz do Sul, 2018; Direito Eleitoral EAD, da Fundação Escola do Ministério Público, Porto Alegre/RS), 2017; Curso de Pós-Graduação em Direito Constitucional EaD, da Academia Brasileira de Direito Constitucional ABDCONST, 2018-2019; e Curso de Pós-Graduação em Direito e Processo Penal EaD, da Academia Brasileira de Direito Constitucional ABDCONST, 2019 (a lecionar). Temas tratados na entrevista (em tópicos) Diferença entre “filosofia no direito” e “filosofia do direito”Defesa da ideia de que a filosofia não deve ser mero ornamento externo ao campo jurídico, mas condição de possibilidade para compreender conceitos, práticas e decisões jurídicas. A filosofia como modo de ser no mundoInfluência de Martin Heidegger: a filosofia aparece como forma de existência e de compreensão prévia do mundo, não apenas disciplina acadêmica. Linguagem, nomes e realidadeDebate sobre como se dão nome às coisas, relação entre palavras e mundo, usando referências como Crátilo e Vidas Secas. Crítica ao positivismo jurídico e ao cientificismoDiscussão sobre o século XIX, quando a filosofia teria sido afastada como “metafísica”, deixando o direito empobrecido teoricamente. Contradições filosóficas nas decisões judiciaisExemplo de juízes que invocam ao mesmo tempo “livre convencimento” (subjetivismo) e “verdade real” (objetivismo), misturando paradigmas incompatíveis. Crítica ao decisionismo judicial brasileiroRejeição da ideia de que “direito é aquilo que os tribunais dizem que é”, vista como destruição da autonomia do direito. Hermenêutica jurídica e limites da interpretaçãoDefesa de limites interpretativos contra arbitrariedades e superinterpretações. A interpretação jurídica deve ser constrangida por tradição, linguagem e institucionalidade. Conceito de “constrangimento epistemológico”Tese de Lenio Streck de que a doutrina e a teoria jurídica devem limitar interpretações arbitrárias e impor padrões racionais ao direito. Direito e literaturaA literatura como fonte privilegiada para compreender dilemas jurídicos e políticos. Exemplos usados: Orestéia, As Viagens de Gulliver, William Shakespeare. Superinterpretação e relativismoDiscussão do debate entre Umberto Eco e Richard Rorty sobre limites da interpretação e riscos do relativismo. Crítica à cultura digital e redes sociaisReflexão sobre banalização do conhecimento, culto à superficialidade e perda da vergonha pública na era das redes. Inteligência artificial e atalhos cognitivosPreocupação com IA como instrumento de simplificação excessiva, respostas prontas e fuga da angústia do pensamento. Hierarquia, autoridade e educaçãoDebate sobre a importância de hierarquias legítimas na formação intelectual e no aprendizado, contrapondo-se ao igualitarismo simplificador. Filosofia brasileira e reconhecimento de Ernildo SteinStreck aponta Ernildo Stein como o filósofo brasileiro que mais o impressionou. Filósofos preferidosDeclara preferência por Hans-Georg Gadamer, com forte referência também a Heidegger. Referências citadas na entrevista Filósofos / Teóricos Martin Heidegger Hans-Georg Gadamer Ernildo Stein Richard Rorty Umberto Eco Charles Sanders Peirce William James Ludwig Wittgenstein (implícito no tema linguagem privada) Søren Kierkegaard Gaston Bachelard Thomas Hobbes William of Ockham Marcílio de Pádua Dante Alighieri Obras literárias / Livros Crátilo Vidas Secas As Viagens de Gulliver Dom Casmurro O Nome da Rosa O Pêndulo de Foucault O Pato Selvagem A Festa da Insignificância A Brincadeira Autores literários William Shakespeare Jonathan Swift Graciliano Ramos Machado de Assis Henrik Ibsen Milan Kundera Obras de Lenio Streck mencionadas Dicionário de Hermenêutica Dicionário de Senso Comum Ensino Jurídico em Crise Robô Não Desce Escada Hermenêutica, Jurisdição e Decisão “Fatos, relatos e interpretações”. In:Trindade, André Karam. e Karan, Henrieta. (ed.). Por dentro da Lei. Direito, narrativa e ficção. (na entrevista erroneamente atribui esse texto a Ernildo Stein, quando queria enfatizar que funciona como um resumo da perspectiva de Lenio Streck) Obras de Ernildo Stein mencionadas: Aproximações sobre Hermenêutica Anamnese: a Filosofia e o Retorno do Reprimido Pensar é Errar: um Ajuste com Heidegger Diferença e Metafísica Racionalidade e Existência: uma Introdução à Filosofia O Filosofia Pop é um podcast que aborda a filosofia como parte da cultura. A cada 15 dias, sempre às segundas-feiras, a gente vai estar aqui pra continuar essa conversa com vocês. Intercalando com nossos episódios normais de quando em quando vamos apresentar episódios de entrevistas temáticas especiais. O episódio de hoje que é uma parceria com o projeto de extensão Filosofia, Cultura popular e Ética, desenvolvido na Universidade Federal de Jataí. Se gosta do conteúdo do podcast, apoio nossa campanha de financiamento coletivo no Catarse, O endereço é http://catarse.me/filosofia_pop. A contribuição mínima que pedimos ´de 5 reais mensais. Se você preferir, pode contribuir através de nosso pix, que é contato@filosofiapop.com.br. Se não pode contribuir financeiramente, ajude divulgando, comentando, indicando para amigos. Precisamos dessa força! Lembrando que você pode encontrar o podcast filosofia popo no twitter, instagram, Facebook e outras redes sociais. Nosso email é contato@filosofiapop.com.br Twitter: @filosofia_popFacebook: Página do Filosofia PopYouTube: Canal do Filosofia Pope-mail: contato@filosofiapop.com.brSite: https://filosofiapop.com.brPodcast: Feed RSS Com vocês, mais um episódio do podcast Filosofia Pop! O post #246 – Filosofia no Direito, com Lenio Streck apareceu primeiro em filosofia pop.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Entérate de lo que está cambiando el podcasting y el marketing digital:-El audio latino celebra una década de consolidación global.-Alerta por el auge de pódcast generados por IA.-IAB lanza una herramienta abierta para mejorar la publicidad programática.-OpenAI compra un pódcast para ampliar su influencia mediática.-El audio cotidiano bajo la lupa de un nuevo estudio en Canadá.PatrociniosSuscríbete a la newsletter de Vía Podcast y recibe a diario en tu bandeja de entrada las últimas noticias de inteligencia artificial, marketing digital y podcasting.Este episodio es presentado por RSS.com, la plataforma de hosting de pódcast que te permite publicar, distribuir y monetizar tu pódcast de forma sencilla. Lanza tu pódcast hoy mismo y haz crecer tu audiencia con herramientas profesionales y analíticas avanzadas.

On today's MadTech Daily we cover investor expectations for Netflix after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales performance since 2021. The study makes the case for treating podcasts and streaming audio as measurable, accountable components of the media mix rather than discretionary brand-spend.Ad Results Media has released a new Playbook on navigating the Netflix video podcast migration, examining how the shift to video and streaming distribution is creating both opportunities and measurement challenges for brands. The playbook addresses ad buying strategies, cross-platform tracking, and how to measure reach and frequency across RSS and streaming ecosystems.Syracuse University is launching a Center for the Creator Economy this fall, offering education, research, industry partnerships, and an accredited minor focused on digital content creation and entrepreneurship. The announcement comes as IAB data puts the U.S. creator workforce at more than 1.5 million full-time equivalents — surpassing the number of licensed physicians and active lawyers.Signal Hill Insights has announced Audio On the Move, Canada's first holistic share-of-audio research study, tracking how and when Canadians listen across digital audio, radio, streaming, satellite, podcasting, and emerging platforms. Pattison Media and Spotify have signed on as inaugural subscribers, with the first edition expected in late spring 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales performance since 2021. The study makes the case for treating podcasts and streaming audio as measurable, accountable components of the media mix rather than discretionary brand-spend.Ad Results Media has released a new Playbook on navigating the Netflix video podcast migration, examining how the shift to video and streaming distribution is creating both opportunities and measurement challenges for brands. The playbook addresses ad buying strategies, cross-platform tracking, and how to measure reach and frequency across RSS and streaming ecosystems.Syracuse University is launching a Center for the Creator Economy this fall, offering education, research, industry partnerships, and an accredited minor focused on digital content creation and entrepreneurship. The announcement comes as IAB data puts the U.S. creator workforce at more than 1.5 million full-time equivalents — surpassing the number of licensed physicians and active lawyers.Signal Hill Insights has announced Audio On the Move, Canada's first holistic share-of-audio research study, tracking how and when Canadians listen across digital audio, radio, streaming, satellite, podcasting, and emerging platforms. Pattison Media and Spotify have signed on as inaugural subscribers, with the first edition expected in late spring 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can't trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShoppe, put together research that took direct signals from hundreds of shopping journeys to understand what is really happening out there between shoppers and their agents. And what is not. Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB, came armed with the facts to help you shape your AI and agentic strategies.

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what's gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song. Nick's journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastructure and built-in growth tools.New Sounds Profitable research reveals that podcast discovery relies heavily on algorithmic amplification, leaving moderate and centrist audiences without the institutional infrastructure needed to bring them into the medium.A 2025 survey shows podcast listenership in Japan has grown to 18.2%, with the highest adoption among Gen Z listeners aged 15 to 19 and strong representation among corporate decision-makers.Industry analyst Ben Robins argues that podcast advertising effectiveness data is being hoarded by major players, limiting market growth at a time when audio connection metrics could attract more ad spend.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastructure and built-in growth tools.New Sounds Profitable research reveals that podcast discovery relies heavily on algorithmic amplification, leaving moderate and centrist audiences without the institutional infrastructure needed to bring them into the medium.A 2025 survey shows podcast listenership in Japan has grown to 18.2%, with the highest adoption among Gen Z listeners aged 15 to 19 and strong representation among corporate decision-makers.Industry analyst Ben Robins argues that podcast advertising effectiveness data is being hoarded by major players, limiting market growth at a time when audio connection metrics could attract more ad spend.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core product pillar alongside its newsletter tools and IAB certification now underway.Sounds Profitable's new research report The Last Quarter finds that the 25% of Americans who have never listened to a podcast skew politically centrist, a group that algorithmically driven platforms are poorly designed to reach.Spotify's programmatic advertising platform SAX grew its monthly active advertiser count 222% year-over-year since its April 2025 launch, though media buyers say host-read podcast advertising still favors direct deals over programmatic buying.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core product pillar alongside its newsletter tools and IAB certification now underway.Sounds Profitable's new research report The Last Quarter finds that the 25% of Americans who have never listened to a podcast skew politically centrist, a group that algorithmically driven platforms are poorly designed to reach.Spotify's programmatic advertising platform SAX grew its monthly active advertiser count 222% year-over-year since its April 2025 launch, though media buyers say host-read podcast advertising still favors direct deals over programmatic buying.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending.Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America.Tune in for a conversation with an advocate fighting for smarter audience choices in advertising.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a full launch expected this week. Podnews Weekly Review will feature an exclusive interview with Beehiiv CEO Tyler Denk this Friday.JAR Podcast Solutions Launches JAR Replay: JAR Replay is a new podcast audience retargeting tool that uses listening signals to serve Visual Audio ads to recent podcast listeners in premium mobile environments. The product lets branded podcasts stay ad-free while still monetizing audiences post-listen at a $12 CPM, including ad production.IAB Identifies Ad Fragmentation as Top Barrier to Video Ad Growth: IAB CEO David Cohen says streaming, connected TV, social video, and creator content have converged for consumers, but ad buying remains fragmented across platforms. The IAB is pushing for standardized frameworks across key categories in 2025, with creator-driven content measurement and sales being the most relevant development for podcast advertising growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a full launch expected this week. Podnews Weekly Review will feature an exclusive interview with Beehiiv CEO Tyler Denk this Friday.JAR Podcast Solutions Launches JAR Replay: JAR Replay is a new podcast audience retargeting tool that uses listening signals to serve Visual Audio ads to recent podcast listeners in premium mobile environments. The product lets branded podcasts stay ad-free while still monetizing audiences post-listen at a $12 CPM, including ad production.IAB Identifies Ad Fragmentation as Top Barrier to Video Ad Growth: IAB CEO David Cohen says streaming, connected TV, social video, and creator content have converged for consumers, but ad buying remains fragmented across platforms. The IAB is pushing for standardized frameworks across key categories in 2025, with creator-driven content measurement and sales being the most relevant development for podcast advertising growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Collin Colburn of the IAB about the next phase of retail media maturity.As the space evolves beyond rapid growth, the focus is shifting toward omnichannel integration, improved measurement, and greater transparency.Collin shares how brands are connecting retail media with channels like CTV and social, why incrementality remains a key priority, and how gaps in measurement transparency continue to hold the industry back.He also highlights a growing opportunity around creative — as retail media expands beyond lower-funnel performance into full-funnel engagement.Connect with Collin on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S.Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell's, General Mills, and The Hershey Company.Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn't bragging, but necessary.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim's guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company's first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.Tune in for a conversation on risk, leadership, and building work that actually gets noticed.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entérate de lo que está cambiando el podcasting y el marketing digital:-YouTube se consolida como la mayor plataforma de medios global.-El audio digital impulsa nuevas formas de acercarse a la cultura.-TikTok explora el podcasting de formato largo con foco en la música.-IAB adelanta NewFronts y programa el Podcast Upfront para otoño.PatrociniosSuscríbete a la newsletter de Vía Podcast y recibe a diario en tu bandeja de entrada las últimas noticias de inteligencia artificial, marketing digital y podcasting.Este episodio es presentado por RSS.com, la plataforma de hosting de pódcast que te permite publicar, distribuir y monetizar tu pódcast de forma sencilla. Lanza tu pódcast hoy mismo y haz crecer tu audiencia con herramientas profesionales y analíticas avanzadas.

Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To kick off Women's History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she's already refreshed the company's mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.Tune in for a conversation with a leader who believes we are entering the golden age of creativity…—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to revitalize a 150-year-old company? Jim's guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer Officer, where she's proving that empathy is not a soft skill but a strategic advantage. Conny spent 33 years at LEGO, where she helped navigate one of the most dramatic brand turnarounds in modern business history. Then in 2019, she joined Zurich Insurance, a company with over 200-country reach and a $100 billion market capitalization, to lead global customer loyalty and advocacy at a time when trust and humanity matter more than ever. And since joining, Conny has helped drive millions of new customers, a 35% increase in brand value, and measurable improvements in satisfaction and retention.This is a conversation about renewing legacy brands, leading cultural transformation, and proving that empathy is not just good for people, it's good for business.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by Deloitte and IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Detectives Benson and Stabler are called in when an infant dies after drinking baby formula mixed with cocaine. When more tainted formula is found in the home of Derek Pfeiffer, Fin and Munch suspect he's been smuggling in the liquid coke from Mexico. But things take a turn when IAB takes over the investigation and Pfeiffer is murdered. Cragen strong-arms Tucker to let Elliot go undercover and infiltrate the drug ring. It's managed by a dirty cop, and when a sting goes sideways, Stabler is forced to shoot him in self-defense.  Still looking for the kingpin, Benson and Cragen learn Pfeiffer never had a baby. His wife had been taking her infant nephew to Mexico as a cover to smuggle the formula.  Now the kingpin is tying up loose ends by killing Mrs. Pfeiffer and all the other mothers who rented their babies as drug mules.We're talking about Special Victims Unit season 4 episode 12 "Risk." Our guest is Mel Barrett from the "Something's Off" and "The Inbetween" podcasts.Some inspiration for this episode comes from the 1992 case of NYPD officer Michael Dowd. For exclusive content from Kevin and Rebecca, sign up on Patreon.This show was recorded in The Caitlin Rogers Project Studio. Click to find out more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS breaks down Apple's video podcast launch in iOS 26.4, covering HLS streaming, approved hosting platforms, and strategic business applications. This episode features live consultation with Amanda (ice cream bus owner) demonstrating podcast marketing for local businesses covering SEO, multi-platform distribution, and monetization strategies from 7 years of podcasting experience (620+ episodes, 160 countries).Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksPodcast Episode Key TopicsApple Video Launch: HLS video podcasts, 20-year milestone, creator controlApproved Platforms: Acast, Art19 (Amazon), Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast)Business Strategy: SEO benefits, organic reach, local targeting, intellectual propertyTechnical: RSS feeds, website integration, domain authority, analyticsContent: Keyword optimization, repurposing, geographic targetingTimestamps00:00-10:00 Intro, iOS 26.4 announcement, HLS explanation, platform partnerships10:00-20:00 SEO fundamentals, website strategy, content discoverability20:00-42:00 Live case study: Amanda's ice cream business, local SEO, city-flavor strategy42:00-50:00 Metrics analysis, trust scores, domain authority (18-22 pt variance)50:00-60:00 Episode naming, URL structure, host's Spotify-to-Art19 switch60:00-73:32 Tutorial strategy, listening contexts, QR codes, restaurant SEO, closingEpisode Key TakeawaysApple video = game-changer for creator control & monetizationOnly approved platforms support Apple video (IAB certified)Local businesses thrive via organic SEO reachMulti-platform distribution essential (Apple, Spotify, YouTube, Pandora)Use keyword-rich titles, not "Episode 001"Dual video+audio strategy for different contextsConsistency builds authority (host: 50 domain/podcast score)Podcasts = evergreen intellectual propertyFormula: Domain + Hosting + SEO = High PerformanceStrategic planning pays off (Art19 switch July 2025 → Apple launch Feb 2026)Favour Obasi-ike's Notable Quotes"Today marks a defining milestone...bringing category leading video experience to Apple Podcasts." - Eddie Q, Apple SVP "Video is the next chapter for podcasting." - Jov Matei, Art19 CEO "Think about podcasting as intellectual property, thought leadership, SEO, and building relationships." "Little drops make a big ocean wave." "I'm planting seeds for the future I don't know will happen."Top FAQsQ: What is iOS 26.4 for video podcasts?A: Apple's system update introducing HLS video podcast support with creator control.Q: Which platforms support it?A: Acast, Art19, Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast). Q: Should local businesses podcast?A: Yes—organic reach without paid ads, builds trust, targets geography.Q: Best episode naming?A: Use keywords first, not "Episode 001." Example: "Vanilla Ice Cream: Best Summer Flavors"Q: Need a website?A: Yes for SEO. Domain + Hosting + SEO = High Performance.Action ItemsImmediate: Update to iOS 26.4, check hosting platform, audit episode titlesShort-term: Develop dual video/audio strategy, set up analytics, research local SEOLong-term: Build consistent schedule, create evergreen tutorials, track domain authority growthLocal Businesses: Map products to locations, create local content, implement QR codesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year's most talked-about Super Bowl campaigns. Our Featured Guests are…Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 TeamGail Horwood, the Chief Marketing Officer & Chief Experience Officer of NovartisLuis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)Soyoung Kang, President of eosRecorded live on the Monday after the game, in partnership with VaynerMedia's Marketing for the Now, this conversation goes beyond the ads to explore how today's CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas. Click here to find every link mentioned in today's episode.

In this episode of the Guns Podcast U.S., hosts Brent Wheat and Roy Huntington celebrate a massive milestone—surpassing one million certified audio downloads! After a quick victory lap, Brent dives into his fresh report from the floor of SHOT Show. He debunks the wild rumors regarding a stabbing incident near the venue and gives a boots-on-the-ground assessment of the show's attendance and atmosphere, noting a distinct downturn in the industry's energy compared to previous years. The conversation shifts to the major hardware trends observed at the show. Brent and Roy discuss the explosion of the suppressor market, which is seeing a "race to the bottom" in pricing, and the influx of direct-from-manufacturer Chinese optics filling the "dungeon" (the lower level of the expo). They explore the implications of these commodities on American innovation and intellectual property. Finally, they touch on the renaissance of revolvers, specifically the painful reality of shooting Smith & Wesson's new ultra-lightweight magnums, and the enduring value of face-to-face networking in the gun community. Key Takeways •    The Guns Podcast U.S. has officially surpassed 1 million IAB-certified audio downloads. •    The rumored "stabbing at SHOT Show" was likely an unrelated altercation between gamblers near the venue entrance. •    The overall vibe of SHOT Show suggested the gun industry is currently in a down cycle, with fewer exhibitors and R&D budgets shifted to maintenance. •    Suppressors are becoming commoditized, with prices dropping significantly (some near $200), raising questions about the future of premium manufacturers. •    There is a noticeable increase in Chinese optic manufacturers selling directly at the show, moving beyond just stealing IP to competing with budget products. •    Smith & Wesson's new lightweight .357 Magnum revolvers are technically impressive but physically painful to shoot with full-house loads. •    Despite market fluctuations, the "family reunion" aspect of industry gatherings remains a vital part of the gun culture. --- The Guns Podcast is presented by TangoDown. TangoDown® has been a leader in firearms parts and accessories for over two decades. From upgrades for everyday carry firearms to rifle accessories, TangoDown® has something for each firearm enthusiast.  To learn more and shop the diverse product line, visit https://tangodown.com -- Have a topic idea or a guest you'd like to see in a future episode? Let us know in the comments or email editor@gunspodcast.us Never miss an episode! Subscribe to our YouTube channel or sign up for our newsletter to get the Guns Podcast delivered straight to your inbox each week. Buy our Merch! Visit Gunspodcast.us

Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend.Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo's multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.---Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges publishers, brands, and agencies now face as AI becomes the interface for discovery and commerce. David shares candid insights on industry fragmentation, the risks of rushing innovation without standards, the growth areas brands are betting on for 2026, and why effectiveness must replace efficiency as advertising's north star. The episode closes with a look at how IAB ALM is shaping industry priorities and what it means to lead an ecosystem through rapid change. Takeaways AI has shifted from experimentation to real operational and creative use cases across the advertising ecosystem The end of cookie deprecation as the dominant narrative marks a major industry turning point Publishers face both opportunity and existential challenges as AI disrupts search, discovery, and monetization Industry progress is being slowed by legacy infrastructure and a lack of clean, structured data foundations The current AI land grab risks outpacing standards, testing, and alignment CTV, commerce, and creators marketing are the strongest growth areas heading into 2026 Effectiveness, not efficiency or cheap scale, should define success in modern advertising IAB ALM serves as a validation point for industry direction, not a fixed roadmap Chapters 00:00 Welcome & Introduction 01:18 What's Changed Since Last Year's ALM 02:28 AI's Real Impact on Creativity and Personalization 03:55 AI, Data, and the Need for Strong Foundations 05:12 Risks and Concerns Around AI Adoption 08:23 What Agencies and Brands Are Struggling With 10:14 What Brands Are Betting On for 2026 12:22 What David Hopes to Achieve at IAB ALM 14:48 How IAB Sets Its Agenda and Adapts to Change 17:02 Industry Norms That Need a Reset 18:29 How ALM Speakers and Programming Are Selected 21:58 The Future of ALM and IAB's 30th Anniversary 24:25 Leaving the Industry Better Than We Found It 25:06 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.Jim's guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.Norm brings a rare combination of creativity, purpose, and business discipline to one of the world's most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.Captured live at the ANA Masters of Marketing, in partnership with TransUnion.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keith explores two big themes shaping real estate investors' futures: Why more Americans are becoming "forever renters"—and how long-term lifestyle and demographic shifts (not just today's prices and rates) are quietly reshaping the demand for rentals. The growing conversation around eliminating property taxes—which states are making the most noise, and why the real issue isn't whether property taxes go away, but what would realistically replace them. Keith also zooms out for a quick year-end tour of major asset classes—from stocks and real estate to metals and crypto—so listeners can see where real estate fits in the broader investing landscape and what these shifts might mean for their wealth-building strategy. Episode Page: GetRichEducation.com/588 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com or text 'GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, the Forever renter trend keeps getting embedded deeper into American culture. What's behind it? It's more than just finances. Then there's been more talk about eliminating property taxes, if they go away, what replaces them? And we'll discuss more today on get rich education.   Keith Weinhold  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:28   Welcome to GRE from Jamestown, New York to Jamestown, North Dakota and across 108 nations worldwide. I'm Keith Weinhold, and this is get rich education. Most investments reduce your income until you can start drawing on it and paying taxes on it in your 60s. That's a lot of decades of living below your means. Here learn how to grow your means and invest in vehicles that pay you when you're young enough to enjoy it and pay you five ways tax advantaged. Hey, there's a big misunderstanding about the housing market taking place right now. Yes, today's higher cost of home ownership contributes to Americans renting longer, for sure, but let's not make the mistake of thinking this is a new phenomenon just because home prices moved higher or mortgage rates began normalizing again a few years ago, that's not what it's about Americans renting longer. That is a trend decades in the making, and it has had and will continue to have major implications on the rental housing market decades into the future, buying your first home at 25 that was your grandparents or maybe your parents. Today, it kind of goes like this in life's journey for the wannabe homeowner, First comes the gray hair, then comes the mortgage. Last year, we learned that the average first time homebuyer age in America has moved up to 40. Back in 1981 it was age 29 per the NAR. More specifically one's real estate journey, it basically now goes like this, rent, rent, rent, have roommates again, go back to renting, chiropractor, Bank of mom and dad, then a mortgage maybe.   Keith Weinhold  3:34   Yeah, the home ownership rate, it keeps falling among every age group, most sharply among 30 somethings. The translation here is that more renters are coming. For those in their 30s, the home ownership rate maxed out at 69% in 1980 it's fallen to just 47% today. Those that are older, for those in their 40s, the homeownership rate maxed out at 78% in 1982 it has fallen to just 62% today and so on. Every 10 year age group all the way to those age 80 plus, the homeownership rate has fallen for all of them over the decades too, every single age cohort. The home ownership rate has fallen over the decades, and that is all per the Census Bureau. I'll tell you why this forever renter trend just keeps strengthening in a moment. But if you don't own your home, here are your current housing options. You can live with your parents. Yes, welcome back childhood bedroom with those glow in the dark stars on the ceiling. Sadly, you can be homeless. That is really not good. Or the other option is you can rent something nice, new, modern, and energy eficient. The group in which home ownership has fallen the most are those 30 somethings. 20 somethings aren't even part of what the Census Bureau reported here. It fell most sharply in the 1980s and then again, after the great recession. And here's what I know you might be thinking because we have some of the smartest listeners around. I bet that during times that buying was cheaper than renting, the trend reversed. That's what you might be thinking. No, it didn't. Regardless of what is cheaper, over time, the home ownership rate just keeps falling despite those periods, whatever is cheaper renting or owning now the overall home ownership rate that's fallen just since 2023 from 66% down to 65% that might not sound like much, but a Full 1% drop there means 1.3 million new renters already, just since 2023 and now you might be thinking, well, this is like totally because home prices and mortgage rates have been higher since that time. They've been higher since 2023 you are, in fact, somewhat correct about the affordability on a median priced home today, which is around 420k, I mean a 10% down payment and closing costs, that means you're out of pocket, probably more than 50k and it's 100k plus for a 20% down payment. And this is often an insurmountable hurdle without financial help from the Bank of mom and dad. But this is all part of a longer, multi decade set of trends. And look, a lot of these trends don't have much of anything to do with finances. People are renting longer because Americans wait longer to marry and have kids, and this has persisted, whether economic cycles are good or bad, and certainly, regardless of what mortgage rate levels are, younger generations value flexibility. That's another reason people are renting longer. Also 30 somethings are just simply more comfortable with subscription models like renting. I mean, look at Netflix and Uber and Spotify. It's been decades since anyone actually bought DVDs or CDs. Yeah, renting is just sort of another subscription model. More. Boomers are also renting for convenience. They would rather play pickleball instead of mow a lawn. This is something that they figured out a while ago. Also higher consumer and educational debt keeps people renting. You've got buy now, pay later. Companies like Klarna that are booming and mortgage eligibility got sucked from souls when all this happened? Hey, I've got more a ton of reasons for why more and more people are renters today, and how this trend is your friend if you are a rental property investor.    Keith Weinhold  8:13   Also, let's be mindful when we broke the gold standard in 1971 asset prices took off like a Blue Origin launch, and wages stagnated. That makes it tough to patch together a down payment and look, there is still an antiquated notion out there that apartments especially are like replete with paper thin walls and one in every five units is a meth lab. Have you toured apartment buildings, fourplexes, duplexes and single family rentals built in the last 10 years? Sheesh. Great amenities. Expect to see granite countertops, patios, fenced yards, gyms, sometimes even pet spas at Class A apartments, washer, dryer in unit. I mean, that has been standard for a long time, LED lighting, smart locks, increasingly office nooks for remote workers. Those are the modern amenities that you find in a rental. So the bottom line here is that as Americans age, there is an elongated renter stage of life. It's not just prices or rates, it is lifestyle. And this is why, even when affordability improves, the homeownership rate should continue to drop. More rental demand is coming. So yes, an elongated renter stage, this forever renter, if you will. That is somewhat about finances, but it is more, and this shapes the landlordtenant landscape for decades. And of course, your advantage here at GRE is even if you live in a High Cost part of the nation, we know how to buy here, say, a brand new build to rent single family property in an investor advantage place like Indiana, Missouri, Alabama or Florida, and we get it for, say, 300k or so, and you get a tenant that will pay you rent for four years or more in a lot of cases. So we've been talking about where the rental demand is coming from. It is both a lifestyle choice and a financial consideration for your tenant. Now this forever renter trend, that's something that really matters if you are providing housing to people. But some real estate trends just move so slowly, so glacier like that, you can kind of get lulled to sleep, until one day you look up and a trend has crystallized like the one that I just described. Let's compare a trend like that to something that people think matters a lot, and this does matter, but its importance is overinflated, and that is, for example, the President's nomination of a new Fed chair this year, and how that's going to move the real estate market. No, not as much as people think, as we've learned here, mortgage rates actually don't have that much to do with home prices. And yes, mortgage rates do move. They are correlated with the Fed funds rate. Yes, they are. When one is high, the other will be high. When one is low, the other will be low. They just don't move in direct lockstep. Let's listen in to the remarks of one Donald John Trump on the matter, because he talks about housing here. This is about a minute long, and then I come back to comment when Trump says him, he is apparently pointing to Treasury Secretary Scott Besant, who was in the room at the time, but as you'll hear, he's not expected to be the Fed Chair selection.    Speaker 1  12:06   Have you started the interviews for the Fed chair? Yes. Who have you interviewed? Ithink I already know my choice well. I like to him, but he's not going to take the job very fast. You like Treasury better, right? Much better, sir. So we are talking to various people and the I mean, frankly, I'd love to get the guy currently, and they're out right now,but people are holding me back. He's done a terrible job, hurting housing a little bit. The truth is, we've been so successful, we've blown past his interest rate. Stupidity. He's been wrong. That's why I call him too late. He's too late. Jerome, too late. Powell, he was recommended to me by a guy that made a bad, you know, bad choice, and it's too bad. But despite that, it's having very little impact, because we have, you know, we have all of these things happening, but it has an impact on housing to a certain extent. He's a fool. He's a stupid man, but we have some very good people   Keith Weinhold  13:09   yeah. So this matters, but it's as much entertainment and almost comedy against a demographic trend like the Forever renter propensity, a calendar year recently ended. It's time to make a quick rundown of the overall investing landscape. Once in a while we do that. It's good to check the movement on other asset classes outside real estate. It's our asset class rundown for last year, the s, p5, 100 was up nearly 17% that's the third year in a row of double digit gains in the year that Warren Buffett stepped down as CEO of Berkshire Hathaway, there's a warning. The S and P Schiller price to earnings ratio soared above 40 for only the second time in history. That's an indicator that stocks are overvalued. The only other time that happened was during the.com bubble in real estate, single family home values were up about 2% per the NAR just over 1% per Kay Shiller, apartment building values were flat to a slight decline. There is no such thing as an official apartment building Price Index, CPI inflation, up almost 3% on the year. It now hasn't been at the Fed's target of 2% or lower for a calendar year since 2019 Yeah, it has run hot all that time. Last year, mortgage rates fell from 6.9% to 6.2% and then, as you would expect, the yield on the 10 year treasury note also fell from 4.6 to 4.2 The dollar fell hard with a thud down 9% its worst performance since 2017 WTI oil prices fell from 70 bucks to $58 that's an 18% decline, but really the story of the year among all asset. Classes is what happened with precious metals, gold up a staggering 68% over the past year, touching an all time high of about $4,500 silver, up about 155% leaving investors flabbergasted and slack jawed, touching an all time high of over $80 platinum and palladium had near triple digit gains the real price of gold. This means inflation adjusted even jumped to its all time high last year, significantly surpassing the previous peaks of 1980 2011, and 2020. Realized this. More than 80% of all the recoverable gold on earth has already been extracted. Silver has been the top performing major asset class. In fact, today, a little one ounce silver coin is worth more than a 300 pound barrel of oil. Sticking with the topic of metals, inflation finally killed a penny. The last one was minted in 2025 in Philadelphia, ending a continuous run of the US minting the penny since 1792 no more. Bitcoin was down 6% falling from 93k to 87k the NASDAQ is aiming for near round the clock trading. It currently trades 16 hours a day, five days a week. They are looking to go up to 23 hours a day, five days a week in the second half of this year. That's our year end asset class rundown    Keith Weinhold  16:34   coming up in future weeks of the get rich education podcast. I am going to do an episode on overpopulation versus underpopulation? Is the world over or underpopulated, and is the United States over or underpopulated? This obviously has huge implications for the housing market. Then on another episode, we're going to discuss a real estate axis strategy we've never discussed before, called the 721 exchange. Now you might have heard of the better known 1031 tax deferred exchange, but the 731 is different. When you get older as a property owner and you realize that you don't want the hassles of landlording anymore, you can sell your properties to a partnership. The 721 exchange dictates that this is not a taxable event, and therefore no capital gains taxes or depreciation recapture are due. Property owners still get the benefits of cash flow and the appreciation across a greater number of properties and markets, and it's a great estate planning tool as well. Yes, that's the 721, exchange. We are going to cover it here. When it comes to investment real estate, I guess we cover nearly everything that's coming up on a future episode. As for today, we're talking about property taxes, if they go away, what replaces them that comes up shortly? Visit get richeducation.com to learn more about how we help you and what we do, and to get connected with real estate. Pays five ways type of properties. Visit gre marketplace.com. I'm Keith Weinhold. You're listening to get rich education.    Keith Weinhold  18:23   You know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program. Why? Fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products. They've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom family investments.com/gre, or send a text. Now it's 1-937-795-8989,yep, text their freedom coach directly. Again, 1-937-795-8989,   Keith Weinhold  19:34   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage, start your pre qual and even chat with President chailey Ridge personally while it's on your mind. Start at Ridge lending group.com that's Ridge lending group.com    Jim Rickards  20:05   this is author Jim Rickards. Listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  20:22   Welcome back to get rich education. Episode 588 for the 12th consecutive year here, I'm your host. Keith Weinhold, I look forward to perhaps meeting you in person this coming weekend, as I'll be attending the real estate guys create your future goals retreat event in Colorado Springs. You probably remember that we have had the events host and leader, Robert Helms, of the real estate guys on the show with us here several times in the past. What a class act I am spending a few extra days after the event in Colorado Springs to both look at local real estate in that market and climb the Manitou incline, that's this grueling climbing challenge up a slope of Pikes Peak. If you want to climb with me after the real estate guys event, bring your running shoes and I'll lead a group of us up there    Keith Weinhold  21:13   if property taxes go away, what replaces them? Realtor.com recently had a terrific article about this that you can look up the property tax revolt is spreading, but the replacement plan isn't let's look at the probability and possibility of eliminating property tax. Think about how property tax elimination would increase the value of your property well, because now every buyer could afford to pay more, since they won't have that property tax expense. And of course, if you were to remove property tax as a line item from your income and expense statement, your cash flow could double, triple, or even five or 10x depending on your current cash, on cash return. But that cash flow part is less likely because most efforts to eliminate the property tax, they focus on homes, primary residences. Well, several states have either active legislation efforts or these sort of informal grassroots movements to significantly cut down or just totally abolish property tax, but no state has fully eliminated them yet. The most prominent efforts are in five states, most notably Florida, where Governor Ron DeSantis has made the most noise about it. He proposed eliminating property taxes on homesteaded which are primary residence properties, and he aims for a constitutional amendment on the November ballot to achieve this, that is 10 months from now. And that proposal, it's still pretty early in the legislative stages, and the state is also considering property tax rebates in the meantime. Now, even if you own rental property, and property tax were only eliminated on primary residences, it would still cause the value of your property to boom pretty nicely, even if it didn't help the cash flow. The state that's made the second most noise is Ohio. A grassroots organization has called Citizens for property tax reform. They have actively campaigned to place a constitutional amendment on their ballot that would just totally abolish property taxes statewide. Third most is Kansas. They propose legislation and that aims to effectively bump up sales tax to replace property tax. The fourth out of five is North Dakota. Let's look at what they're doing following a failed 2024, ballot measure to just totally abolish the property tax outright. Well, there's a new proposal from the governor, and that seeks this phased out elimination for most homeowners over a decade. And see, North Dakota has a slightly better chance of pulling that off, because they can fund that from the state's Legacy Fund, that's their oil well fund, and then making the fifth most abolition of property tax noise is my home state of Pennsylvania. Lawmakers have introduced bills to eliminate all property tax. They also aim for a constitutional amendment to put that issue before the voters. So they are the five states that have made the most noise, and that's what their approach is.    Keith Weinhold  24:43   Now, seemingly for most of my life, homeowners and landlords have griped about property tax, saying it's the most ridiculous tax of them all, because you pay it year after year after year in perpetuity. And it just never goes away. Unlike other taxes that are just a one time tax, even if your property's mortgage is paid off, you still have a house payment, and that is largely due to property tax. Understand, though, that currently a lot of states give you a reduced property tax once you reach a senior age, usually age 65 plus some start as low as 61 but when it comes to eliminating the property tax, there's a part of the conversation that's really important, and it has been notably absent, and that is a novel solution to replace the lost revenue. And it gets rather interesting to look around and see where else the money might be raised if they eliminate property tax. See, and this is really important to understand, property taxes generate 70% of local revenue, up to 90% of school funding and 25% of all state and local tax revenue in aggregate in Florida. Okay, that's just in Florida those numbers, but a lot of states have a similar scenario, and in Florida, that comes out to about $50 billion a year. That is a big hole to plug, that is a big gap to fill, and it underlines both the burden homeowners are currently shouldering and how hard it's going to be to fill that gap with anything that's more stable or equitable, that's going to last as a funding source, yes, 90% of school funding. You heard that, right? If you talk to an old timer, you know sometimes you still hear an elderly person refer to property taxes as school taxes. So see, this question of, Do you want to abolish property taxes? One reason that's become louder and louder these past few years, and why you hear more about it is due to that increased affordability strain. That's why you're hearing more about it now the question, do you want to abolish property taxes? That is the wrong question. A grassroots push to AX the property tax that's gained traction, really, among some senior homeowners facing property tax bills that are as high as their mortgage. Once was last summer, for example, in Mahoning County, Ohio, the tax delinquency rate hit 18% almost one in five people having trouble paying their property tax, and that county had more than 70 million in unpaid property taxes. In some neighborhoods in Youngstown, as many as one in three homeowners were behind. And in Cuyahoga County, which is basically Cleveland, values jumped 32% on average after reassessments that fueled a $60 million dollar increase in past due balances this whole do we want to abolish property taxes? Question? You're going to see why that's the wrong question and why it's incomplete, because that slogan that skips the only part that really matters here, and that is, what is the replacement plan, realistically, taxpayers should be asked if, in lieu of property tax, they'd rather pay higher sales taxes or higher income taxes, or for those with no state income tax, like Texas or Florida, pay one for the first time. I don't like those answers. I wish governments would spend more efficiently, but that's not the angle that we're looking at here. Property taxes are the true lifeblood of local governments. I mean, they fund everything from public safety to roads to schools, and just because property taxes disappear, well that doesn't mean that the need for firefighters goes away, that the need for police officers goes away, or the infrastructure for public school systems is going to be gone, or the roads go away. So if property taxes are cut, then another revenue generating device has to emerge to keep services funded and running. And it's a little funny. I've been talking about certain states here. But of course, property taxes are exacted and assessed at the county and local level. And look, I mean, you know how the world works, you know what the nature of society is. As soon as someone has their income stream, they quickly grow into that lifestyle and the new larger spending pattern. So taking away an existing income stream or even reducing it a little, I mean, that can almost trigger outrage and protests, for example, the outcry that we had last year about cutting snap payments. But it works this way. With anything. I mean, sheesh. For the majority of Americans, if you cut their income even 10% they would struggle to survive. They would struggle to put food in the fridge. So these repeal the property tax campaigns, they often avoid the reality of the replacement math.    Keith Weinhold  30:19   Now, some states have taken a swing at replacing property tax revenue, but few, if any, have succeeded. Now, Nebraska lawmakers, what they did is they floated higher cigarette taxes as a way to fund a goal of cutting their property taxes by 40% I mean, nice try. But according to an analysis by the Tax Foundation, that tax base was far too small. I mean to tell you more about what a terrible miss. This example is Nebraska cigarette taxes. They raised about $52 million in 2024 while property taxes raised $5.3 billion that is 100 times more, not even close, even if you could raise more money in the short run, excise revenues like this cigarette tax, they're pretty volatile, and they often shrink as the demand ebbs and flows. So it really makes them a poor backbone for expenses that grow over time, and they don't eliminate the cost so much as concentrated. So what they do is they sort of shift this broad civic obligation funding all this stuff, police, fire, school, from homeowners onto a much narrower group, in this case, people who smoke. That is not going to work for Nebraska, all right, well, what about a bigger deal, like replacing it with sales tax? Well, they run into a different problem. Local economies are not built the same. You might have a sales tax heavy tourist County, well, they can raise far more money than an agricultural county. And Florida is a clear illustration. They have lots of tourism and lots of agriculture replacing property taxes with sales tax. That would require eye popping sales tax rates too. According to the Tax Foundation Florida statewide, they would have to go from 7% to over 15% sales tax in Florida. But it gets even worse, because counties with a thin sales tax base would have to charge over 32% sales tax. My gosh, that is not going to work, all right. Well, how about another big one? Let's have income taxes replace property tax in a lot of states. I mean, the income tax that's large enough to raise pretty meaningful revenue. But the trade off is that income taxes come with their own sort of economic and political distortions, and once they're added, you know, they rarely stay confined to the tidy swap that voters were promised. I mean, look at New Jersey. They adopted an income tax in the 1970s to provide property tax relief, but over time, that swap proved hard to manage and hard to enforce, and now today, New Jersey has one of the highest effective property tax and state income tax rates combined in the nation. So the point is that all these property tax replacement tools are just inherently piecemeal. Each tax or fee has like this different payer base or some different vulnerability. I mean, if tourism dips, for example, revenues could drop really fast. And the same is true if a regulated industry contracts, or if consumption patterns shift. And you know that volatility, that's manageable for some narrow program, but that is dangerous as the foundation for essential services like public safety and street maintenance and police and schools and fire. Well, how about forgetting all that? Let's just have the government then totally get out of providing public safety and not have the government provide street maintenance and have the government get out of schools. I mean, we used to have more private companies provide you with some of those services. We didn't even have a federal income tax at all until 1913 other than a temporary one to fund the Civil War. But all of that is a bigger topic that we are not going to get into today. The point is, instead of asking the question, do you want to abolish property taxes? The better question is, which replacement are you choosing and who pays for it? Because local costs come on, they're just not likely to shrink anytime soon. After all, all of this schools, fire and police departments, public works, divisions, they're all subject to the same inflation and the same rising costs as the rest of the economy is so the property tax is unpopular. As it is, it does have one functional advantage. It is tied to this immovable base of properties. It's collected locally, and it's designed to fund on going services. That is not to say that some homeowners don't need relief. Some of them clearly do. But eliminating property taxes, that just does not eliminate the underlying cost of government. All it does is reallocate it, and that reallocation can get messy, that shifts a bigger burden onto a smaller share of taxpayers, whether it's smokers, like it was in Nebraska, or whether it's rural shoppers like the Florida sales tax example, or doubly on working homeowners, like it is in the New Jersey income tax example. I have studied this, and I have not seen novel approaches that really keep communities funded without creating some new distortion somewhere else. But unfortunately, one thing that I have seen is this repeal rhetoric, and it makes these political platitudes all that want to just conveniently skip the replacement plan, but it all sounds good and popular when someone stands up there and says that they want to eliminate property taxes. So really the honest question on a ballot. It's not, do you want to abolish property taxes? The honest question is, are you willing to pay higher sales taxes or higher income taxes or adopt one for the first time and accept the distortions that those choices to create to eliminate the property tax? I'm not going to get into the political side of all this, because that's not what we do here. The bottom line is, though, that you're probably going to hear more about the property tax going away. It is unlikely, of course, as income property investors here, property tax is largely built into the rent. It is passed along to your tenant, and a small reduction would help you out, probably not so much on your cash flow side, since most of these proposals are only for primary residences, but even a small property tax reduction on primary residences that would boost all property values, even rental property in the one to four unit space. But you shouldn't expect much here. If property taxes are eliminated, there is just no easy and viable replacement. That's your answer today, if you represent a company that serves real estate investors get rich. Education has over 3 million IAB certified downloads and 5.8 million total listener downloads. You can learn more about advertising on the show at getricheducation.com/ad, that's get rich education.com/ad   Speaker 2  37:51   for the production team here at GRE, that's our sound engineer, bedroom jampo, who has edited every single GRE podcast episode since 2014 QC and show notes Brenda Almendariz, video lead, Binaya Gyawali, strategy Tallah Mugal, video editor, Saroza KC and producer me, we'll run it back next week for you. I'm your host. Keith Weinhold, Don't Quit Your Daydream.   Speaker 3  38:17   nothing on this show should be considered specific personal or professional advice, please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively   Keith Weinhold  38:45   The preceding program was brought to you by your home for wealth building, getricheducation.com  

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.