PluraCast by Plura Interactive

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The PluraCast features distinguished guests from the world of marketing, advertising, eCommerce, and academia. Feedback is welcome: hello@plurainteractive.com

Plura Interactive LLC


    • Dec 31, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 46m AVG DURATION
    • 5 EPISODES


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    Latest episodes from PluraCast by Plura Interactive

    PluraCast 05: eCommerce Analytics

    Play Episode Listen Later Dec 31, 2019 54:01


    We discuss the importance of establishing an analytics program in the SME economy. Guests include Anferny Chen from the Harvard Business Analytics Program and Catherine Chen, founder of MyShoperon.

    marketing ecommerce analytics data science sme
    PluraCast 04: Retail Merchandising

    Play Episode Listen Later Aug 29, 2019 48:19


    We discuss the implications and challenges associated with establishing a merchandising strategy for online retail brands. This month's interview features Scott Benedict from the Center for Retailing Studies at Texas A&M University.

    marketing advertising ecommerce retail analytics digital marketing data science m university merchandising
    PluraCast 03: Retail Personalization

    Play Episode Listen Later Jul 16, 2019 45:16


    We discuss the benefits and operational challenges associated with establishing an online testing and personalization program for DTC eCommerce. This month's interview features Brian Massey from Conversion Sciences.

    marketing advertising ecommerce retail analytics digital marketing data science personalization brian massey conversion sciences
    PluraCast 02: Values

    Play Episode Listen Later May 29, 2019 34:04


    We discuss why corporate values should be considered a strategic asset. This month's interview features Taylor Holiday from Common Thread Collective, an online sales agency.

    marketing values advertising ecommerce analytics digital marketing data science common thread collective taylor holiday
    PluraCast 01: Neuromarketing

    Play Episode Listen Later Apr 16, 2019 50:07


    We interview Dr. Matteo Peroni and Dr. Bryn Farnsworth to learn more about neuromarketing: the science of understanding consumer behavior to achieve certain commercial outcomes.

    marketing advertising ecommerce analytics digital marketing data science neuromarketing

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