The PluraCast features distinguished guests from the world of marketing, advertising, eCommerce, and academia. Feedback is welcome: hello@plurainteractive.com
We discuss the importance of establishing an analytics program in the SME economy. Guests include Anferny Chen from the Harvard Business Analytics Program and Catherine Chen, founder of MyShoperon.
We discuss the implications and challenges associated with establishing a merchandising strategy for online retail brands. This month's interview features Scott Benedict from the Center for Retailing Studies at Texas A&M University.
We discuss the benefits and operational challenges associated with establishing an online testing and personalization program for DTC eCommerce. This month's interview features Brian Massey from Conversion Sciences.
We discuss why corporate values should be considered a strategic asset. This month's interview features Taylor Holiday from Common Thread Collective, an online sales agency.
We interview Dr. Matteo Peroni and Dr. Bryn Farnsworth to learn more about neuromarketing: the science of understanding consumer behavior to achieve certain commercial outcomes.