PluraCast by Plura Interactive

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The PluraCast features distinguished guests from the world of marketing, advertising, eCommerce, and academia. Feedback is welcome: hello@plurainteractive.com

Plura Interactive LLC


    • Dec 31, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 46m AVG DURATION
    • 5 EPISODES


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    Latest episodes from PluraCast by Plura Interactive

    PluraCast 05: eCommerce Analytics

    Play Episode Listen Later Dec 31, 2019 54:01


    We discuss the importance of establishing an analytics program in the SME economy. Guests include Anferny Chen from the Harvard Business Analytics Program and Catherine Chen, founder of MyShoperon.

    PluraCast 04: Retail Merchandising

    Play Episode Listen Later Aug 29, 2019 48:19


    We discuss the implications and challenges associated with establishing a merchandising strategy for online retail brands. This month's interview features Scott Benedict from the Center for Retailing Studies at Texas A&M University.

    PluraCast 03: Retail Personalization

    Play Episode Listen Later Jul 16, 2019 45:16


    We discuss the benefits and operational challenges associated with establishing an online testing and personalization program for DTC eCommerce. This month's interview features Brian Massey from Conversion Sciences.

    PluraCast 02: Values

    Play Episode Listen Later May 29, 2019 34:04


    We discuss why corporate values should be considered a strategic asset. This month's interview features Taylor Holiday from Common Thread Collective, an online sales agency.

    PluraCast 01: Neuromarketing

    Play Episode Listen Later Apr 16, 2019 50:07


    We interview Dr. Matteo Peroni and Dr. Bryn Farnsworth to learn more about neuromarketing: the science of understanding consumer behavior to achieve certain commercial outcomes.

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