Podcast appearances and mentions of brian massey

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don't convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).

Feliks Banel's guests on this special episode of CASCADE OF HISTORY – broadcast LIVE from the endangered Ryan House in Sumner, Washington – include dozens of Sumner residents who want the City of Sumner to give up their plans to demolish the historic and beloved structure. Guests who spoke include Nick Biermann, one of the organizers of the group Save Ryan House on the $500,000 challenge match gift offered by a Ryan family member; Nancy Ryan Dressel, descendant of the builders of the home and those who donated the home and real estate to the City of Sumner; Chris Moore, executive director of the Washington Trust for Historic Preservation on the value of preservation to communities; Allison Campbell and Dylan High of the Washington State Historical Society on the value of preserving and sharing community history; Linda Sader, who moved to Sumner as a child in 1945 and worked in the Ryan House in the 1950s when it was home to the Sumner Library; Brian Massey, longtime Sumner resident and supporter of the preservation effort; and Phil Edlund, a member of the group from Parkland, Washington who are working to save the Parkland School. For more information about supporting this effort and/or making a tax-deductible contribution: https://www.facebook.com/groups/268263688875375 This LIVE, LOCAL AND REMOTE broadcast of CASCADE OF HISTORY was originally presented from 8pm to 9pm Pacific Daylight Time on Sunday, March 16, 2025 via SPACE 101.1 FM and streaming live via space101fm.org from the back of the Cascade of History Heritage Cruiser (aka an old Mazda SUV) parked in front of the Ryan House at 1228 Main Street in Sumner, Washington.

As we wrap up the year, let's take a moment to look back at all the remarkable faces, voices, and lessons that graced The Ripple Effect with Steve Harper podcast stage.  Everyone can share, but not everyone can inspire. It takes a truly exceptional person to possess the courage to share and the story to inspire. I'm proud to say we met many of these people this year! We've learned from experts in their respective fields, and people with one-of-a-kind stories have uplifted us. If knowledge is money, we'll be Billionaires!  This episode is a compilation of the highlights featuring some of our incredible The Ripple Effect Podcast guests.   06:29 - Brian Massey (www.conversionsciences.com)  Brian Massey and the Science of Converting Website Visitors to Customers https://youtu.be/DhpizVt7Kig  08:35 - Jennifer Vazquez (www.jvthecoach.com)  Declutter Your Life and Mind with Jennifer Vazquez https://youtu.be/HHyTgLhpUbk 10:50 - Ben Orlando (www.midnightlibraryofbaseball.com)  Exploring the Field of Dreams with Ben Orlando https://youtu.be/g8ZIlNqlOxc 13:38 - Lorenza Muñoz (www.artemismuseproductions.com) Lorenza Muñoz is Making Community Cool Again https://youtu.be/Ui19m7oTEqM 18:26 - Emily Leach (www.sailsandgrace.com) Setting Sailing with Emily Leach https://youtu.be/nLObqCbF_QQ 21:32 - Chuck Salter (www.newslit.org) Facts vs. Fake News with Chuck Salter https://youtu.be/pjiKr0rS9R0 24:50 - Jen Mac (www.jen-mac.com) Small Steps to Giant Leaps with Jen Mac https://youtu.be/nQ6dUsyc8Ns 29:10 - Molly Carroll (www.molly-carroll.com) Thinking Outside of Ourselves with Molly Carroll https://youtu.be/cvW_Rh_FKtk  To those who stay tuned to The Ripple Effect Podcast from the beginning and new listeners alike, I can't express how grateful I am for your support. There were many drawbacks, but the urge to deliver quality content to our beloved Ripplers is more substantial than these challenges. We're still far from the goal but already far from the starting line, and that's something to be proud of. Keep the ripples Rippling On!!!  _____________________________ Start the year with more meaningful connections. Sign up in our Rippler Community called The Pond. It's FREE! Go to www.pond.ripplecentral.com.   #TheRippleEffect #2024Wrapped #PodcastRecap

As you listen, this episode was recorded in the spooky month of October, but this episode is timeless in that it tells of a local ghost story that I have heard many times and in many different versions – The Legend of the Lady's Walk. Those of you who live on the Santa Rosa Sound in Mary Esther or in Fort Walton Beach are probably very familiar with this story and may have even been frightened as a child by the prospects of its truth. I will give you three versions. Each version was told in a 1983 article from the Playground Daily News, written by Brian Massey. He quotes each version verbatim.

It took much longer than I expected, but we FINALLY have Brian Massey as our special guest after nine seasons of The Ripple Effect Podcast.  This man right here is the reason why I got into podcasting. There is no The Ripple Effect Podcast if Brian hasn't injected this tiny idea into my brain. I said it in the interview and will repeat it as I type this. Brian has always been that guy who's ahead of his time. Back when podcasting wasn't as popular as it is today, Brian told me it would be the next big thing. Turns out he's right. Seriously, I think he is Nostradamus reincarnated! Piecing together his Computer Programming roots and his Marketing experience, Brian Massey, a.k.a. The Conversion Scientist, started a consulting company– Conversion Sciences. Practicing the science of data analytics, lead generation, email marketing, and web conversion optimization, Brian and his team help businesses grow by turning traffic into sales. Aside from being the "guy in the lab coat," Brian Massey is also the Author of "Your Customer Creation Equation," a book about the five online formulas for achieving results from high-performing websites. This book will help aspiring Digital Marketers and Entrepreneurs out there! Be sure to listen to the full podcast episode to get a grasp of transforming data into insights to help your clients or your business. Learn more about the nitty-gritty of Brian Massey's work by visiting www.conversionsciences.com or through LinkedIn at https://www.linkedin.com/company/conversion-sciences/. If you liked this episode, please take a second to hit that subscribe/follow button or give this podcast a five-star review. It will help a lot in creating more content like this for you! As always, stay awesome and Ripple On!!!  

Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers. 

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, VP of Marketing at Paubox. The topic is: Are Your Marketing Emails HIPAA Compliant?

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"Topics discussed in this episode:What the five major factors for conversion rate optimization in ecommerce areThe importance of data and analytics in improving an ecommerce business's performanceWhat are some  misconceptions about conversion rate optimizationHow risk-taking in conversion rate optimization can be beneficial for ecommerce businessesLinks & ResourcesWebsite: https://conversionsciences.comLinkedIn: https://linkedin.com/in/bmasseyX/Twitter: https://twitter.com/bmasseyGet access to more free resources by visiting the podcast episode page athttps://t.ly/ploWJSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Email us!  indarkplacespod@hotmail.comFacebook:https://www.facebook.com/indarkplacespodcastYouTube:https://www.youtube.com/channel/UCdrL6rsNSKeBA31NcU3reXAPatreon:https://www.patreon.com/indarkplacesThe ABCs Of Salvation:A.  ADMIT THAT YOU'RE A SINNER. This is where that godly sorrow leads to genuine repentance for sinning against the righteous God and there is a change of heart, we change our mind and God changes our hearts and regenerates us from the inside out.B.  BELIEVE IN YOUR HEART THAT JESUS CHRIST DIED FOR YOUR SINS, WAS BURIED, AND THAT GOD RAISED JESUS FROM THE DEAD. Believe in your heart that Jesus Christ died for your sins, was buried, and that God raised Jesus from the dead. This is trusting with all of your heart that Jesus Christ is who he said he was.C.  CALL UPON THE NAME OF THE LORD. This is trusting with all of your heart that Jesus Christ is who he said he was. Every single person who ever lived since Adam will bend their knee and confess with their mouth that Jesus Christ is Lord, the Lord of Lords and the King of Kings.

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, Founder and Conversion Scientist of Conversion Sciences. The topic is: Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques.

Three time pro rodeo bareback champion Brian Massey talks about how in business you need to learn to adapt or die. 

Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.

On Halloween night in 1984, siblings Tamara, Tiffany, and Brian Massey, along with their mom Jean, were preparing for a typical spooky night. Instead, they'd find a literal monster living in their midst. Patreon: https://www.patreon.com/badactspodPodMoth: https://podmoth.network/Ad: Cruel Tea Podcast  https://linktr.ee/crueltea Episode Source List:https://case-law.vlex.com/vid/massey-v-department-of-891090771 https://www.leagle.com/decision/19881390679fsupp71111293https://www.republic-online.com/news/local_news/halloween-night-horror-relived/article_59bdb6b3-d5fc-570b-8b14-998bf7726531.html https://www.republic-online.com/news/local_news/parole-denied-for-convicted-murderer/article_ba2e1ac9-a4ab-5052-9f3c-fe8a7e204480.html 

Hello everyone and welcome to another incredible episode of the Talk2Rami "Founder's Series" Podcast, where I interview movers and shakers, as to why they do what it is exactly they do! In today's episode, I had the pleasure of sitting down with Brian Massey, AKA, The Conversion Scientist at ConversionSciences.com! Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. Through a steady diet of measurement and testing, Conversion Sciences will let your visitors tell us how they want your site to serve them and what will generate more leads, more subscribers and more sales for your business. Brian also has his podcast, Intended Consequences. The Intended Consequences Podcast believes behavioral science can be used to predict the success of marketing campaigns, and they're going to teach the world how. In an age of abundant data and finite resources, the Intended Consequences podcast gives the listener a rare blend of technical insights and marketing vision to help the marketer create campaigns that truly convert. Learn more at: Conversionsciences.com and check out the #podcast at https://open.spotify.com/show/2FH24vY...

Happy Halloween, listeners! Emily and Taylor are joined by their friend Michelle, who has graciously allowed them to record in her attic, which she's pretty sure is haunted. Taylor tells the story of Brian Massey, the lone survivor of his own stepfather's Halloween rampage. Then, Emily takes us right up to the edge with the tale of Theodor Edward Coneys, the Spider Man of Denver. Content warning: child abuse, rape, murder, mental illness, horror imagery  Featured in this Ep: Emily checks, bumps in the night, daiquiris, our best evil laugh 

Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it's time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Koala bears, kangaroos, wallabies, platypus, glow-worms, kookaburras ... the list of amazing Australian animals goes on and on! I really enjoyed talking founder of Victoria's Conservation Ecology Centre and Wildlife Wonders, Lizzie Corke on this week's pod (and meeting her gorgeous dog Teddy). The planet is delicate, and creatures are becoming extinct day by day, so it was lovely to chat to someone so enthusiastic (and award winning) about how she is making progress and pioneering for change in the beautiful Otways region of Australia .Travellers and locals who visit the Great Ocean Road should not miss out on the conscious design (courtesy of Brian Massey, Art Director of the Hobbit films) of the Wildlife Wonders park, and have a guide show you all kinds of natural wonders, which will hopefully give you inspiration to take care of the planet too.For more information, check out https://www.conservationecologycentre.org/https://wildlifewonders.org.au/

Topics Discussed and Key Points: Looking at the science of conversion and not just the art Using behavioral science to understand the thought process of prospects What data we should be looking at that informs strategic conversations with prospects Tools to help track engagement metrics Updating your website and communication tools to adapt to social distancing limitations Designing a website that gradually educates cold prospects to warm them up over time Creating content and designing web pages for different segments Designing your website as a draftsman rather than as an artist Optimizing your website for the mobile experience Episode Summary: In today's episode, Debbie speaks with Brian Massey, Managing Partner at Conversion Sciences, a data-driven conversion optimization agency which seeks to “find those impulses to act that are hidden in your site.” If you are counting on the internet to drive your business, you cannot manage it without having access to behavioral data. Brian says that his role is not just the scientific complement to the art of marketing, but one that allows the marketer to “expand their art to be more creative”. Most businesses today do not need more leads, but more conversion. If they are aware of the data indicating the number of visitors, conversions, and the bounce rate (many companies do not even track these numbers), the first step is to look at the primary call to action that you want a particular page to make. Look at the amount of leads you are driving and how many engagements you are getting. Understanding the data helps you manage your relationship with visitors intelligently. Bounce rate is a great measure of the quality of the traffic on your website. There is a constant tension between getting more traffic and making the landing experiences better, and there is not necessarily a correlation between the two. Troubleshooting the experience to get more conversions requires an analysis of the visitor's behavior as they navigate your site or landing page. Your website should always be updated to adapt to changes in the market. On the most practical level, this means looking at engagement metrics not just to know that data, but to know how to take action based on those changes. Conversion optimization is “an assembling of segments”, starting with the largest segment in the early stages of your business. Personas are a great tool for understanding what those segments are so that you can keep track of the types of visitors on your website. As you scale and become more sophisticated with your site, you can have more offers targeted toward specific segments. In the senior living space, some of those segments could include the adult children, seniors who would rather live in their home, and seniors who prefer a community. You should have a variety of content that caters to these different segments, and have pages on your website specially designed for these different kinds of content. Analytics will show how different segments behave differently on the pages you designed specifically for them. Links: Conversion Strategies

Todays Guest: Brian Massey is an international speaker and author of "Your Customer Creation Equation.". He is Founder of Conversion Sciences, a Turn-Key CRO Agency founded 2007.We will have an expert discussion today covering topic like:- Why the importance of conversion optimization is often overlooked by SaaS marketing leaders- What are the top 3 mistakes companies are making- Where on SaaS Websites is typically the weakest link – landing page, content, lead magnet, contact or booking page, pricing page?- What can SaaS business do to speed up progress in CRO- In which areas Artificial Intelligence can help 

Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation.  He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How to tweek emails in order to have better conversion How to prepare your list before engaging the agency The best strategy for increasing your open rate Is trust the most important metric? How to arrive to the right message that will lead to conversion The most important triggers for clicking reply button How to choose the right form of email  So these were Brian’s tips from the conversion lab. Put them to action and let us know how it goes!!  Happy Cold Emailing!  Jeremy and Jack Resources: Your Customer Creation Equation, a book by Brian Massey Waiting for Your Cat to Bark?, a book by Bryan Eisenberg and Jeffrey Eisenberg Thinking, Fast and Slow, a book by Daniel Kahneman https://conversionsciences.com/how-long-should-your-emails-be-what-the-data-tells-us/, episode on email marketing  Intended Consequences CRO, Podcast by Conversion Sciences

The Bootstrap Marketing Subgroup chatted with Prof Dan Ariely, author of numerous books explaining the vagaries of human behavior and choice. Subgroup lead and BootRap Producer, Brian Massey interviewed Dan about his research and book, Predictably Irrational, and how these insights could be used in marketing and pricing. Brian provides a summary of the book in the first section and the interview begins at: 8:44. Topics covered include: Decoy Model, the power of comparison; social vs market exchange; price anchoring and Starbucks; TiVo v DVRs; fe/male differences in purchasing; the challenges of focus groups and bad data; anti-depressants vs placebos; the importance of moving marketing earlier in the product-creation process; design for physical AND cognitive differences; how the 2008 mortgage crisis was created by short-circuited human decision-making; how credit cards separate consumption from experience; Gucci, Prada & fakes; why consuming gas is stressful; the pain of pain; how lawyers should charge for their services; and much more. Dan also provides advice on how to appreciate the pain associated with the entrepreneurial journey. The conversation ends with a fascinating puzzle, the answer to which reveals our own proclivity to being "predictably irrational!" BootRap ATX is produced by Brian Massey of the Intended Consequences Podcast.

Prof. David Galenson shares fascinating model of two types of artists from his book, Old Masters and Young Geniuses: experimental/old masters and conceptual/young genius. This interview by Bootstrap Art Subgroup Lead Marcy Hoen, expanded into a conversation with Bootstrap Art members Till Richter, Roi James and others. The old dictum "know thyself" starts with the artist understanding whether they are experimental and conceptual. This is especially important for experimentalists, because modern art is dominated by conceptualist. The blessing of being a conceptual artist who is recognized, becomes the curse, because they get identified for that innovation. On the other hand, an experimentalist often has to work in obscurity for long periods of time, before ever achieving. There's a process of actually discovering whether you are one or the other. You might spend a long time trying to be one, like Cézanne. Don't compare yourself to the other. Artists discussed include: Louise Bourgeois, Jackson Pollock, Leonardo Da Vinci (experimental), Vincent van Gogh (conceptual), Paul Cézanne (experimental), Eric Clapton, Paul Signac, Georges Seurat, Andy Warhol, Jeff Koons, Ignazio Jacometti, Frank Lloyd Wright (experimental), Virginia Woolf, (experimental) Pablo Picasso, Jasper Johns (conceptualist), Joseph Heller (conceptualist), Stanley Kubrick (conceptualist), Martin Scorsese, Steven Spielberg, George Lucas, Norman Rockwell, Camille Pissaro, Paul Gauguin, Damien Hirst, Matthew Barney, Gerhard Richter, Kehinde Wiley, Anselm Kiefer. BootRap ATX is produced by Brian Massey of the Intended Consequences Podcast.

JP has created multiple ventures, with Paul Mitchell and Patrón Tequila being just two of the most well-known. In this interview with Bootstrap Austin founder, Bijoy, he reflects on his bootstrap entrepreneurial journey building Paul Mitchell with his eponymous cofounder. He uses the lens of the Bootstrap Map and in his own inimitable JP way, renames one of the stages too! BootRap ATX is produced by Brian Massey of the Intended Consequences Podcast.

Knowledge + Action = Power (Barry's Equation) Serial bootstrap entrepreneur Barry Thornton, "the guy that looks like Santa Claus," shares his riveting and far-ranging wisdom with the Bootstrap Austin Ideation Subgroup. ClearCube, Monster Cable, are just a couple of the companies he cofounded. He opines on the uselessness of patents, logos, education, degrees and getting consumed with ideas. Conversely, the importance of self-understanding, taking action, demonstrations, solving a pain, making decisions, customers, finding partners along the way, swapping the "sell" and "demo" steps and combatting fear and inaction by telling people. During Q&A, Barry uncovers the true game of venture capital and its evolution over multiple generations A smattering of topics Barry covers: Jethro Tull, Joe Cocker, Gödel Escher Bach, Fugues and the mind, Thomas Jefferson, the lies people tell you and who you really should talk to, long tails, the evolution of the mind, homo sapiens as "decision maker," where ideas come from, how entrepreneurship is co-creative, being on an excursion versus being in business, starting in the garage and leaving it as soon as possible, the role of employees, changing lives, salespeople, gaining strength from the ideation process, Geoffrey Moore's Crossing the Chasm, & Inside the Tornado, creating wakes, careers versus entrepreneurs, vanity items, provisional patents and "entremanures!" BootRap ATX is produced by Brian Massey of the Intended Consequences Podcast.

Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion!  Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques! So what's their formula? Well, it could be:  - 1 part respect for the data - 2 dashes of taking the time to focus on getting creative - It's 1 overflowing cup of tapping into the creative and fearless child we all once were. - Sprinkle in some hardcore experience in the marketing trenches And voila! Conversions, optimized! Don your lab coat and join Brian and Casey as they dissect conversions! Have a question? Join the discussion on Instagram! This special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show. -------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

On this episode of Intended Consequences, host Brian Massey is pulling in Joel Harvey - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.  Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen.  Resources and links discussed: Follow Brian on Twitter @bmassey  Follow Joel on Twitter @JoelJHarvey Learn more about Conversion Sciences

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. Tara is a digital marketing "native" (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the first books on how the social web is changing business, and a professional public speaker. She has also created and executed proven digital and social strategies across multiple industries.

Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed.  In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts.  Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta’s ‘Earbud Intimatacy’: https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has the impact been from this document? Did businesses learn the lessons of the Cluetrain Manifesto?  This conversation took so many turns that we split it into two parts. Our next episode features Part 2 of Brian and Tara’s conversation as they discuss social media, which was nothing like it was when the Cluetrain Manifesto was created. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta "Earbud Intimate": https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Contrarians are very important during times of change. They're often one step ahead of the herd.  Are you a marketing contrarian? Here's a quick test. Listen in as Intended Consequences host Brian Massey reads the Cluetrain Manifesto and make note of how you feel.  Are you feeling excited or just meh? If you're excited, you are probably a contrarian. Do you feel a sense of hopelessness as you read? Then you might be a contrarian trapped inside a role that is too rigid for you. If you felt hopeful, you may be in a place that works for you. Resources and links discussed: Cluetrain Manifesto: http://cluetrain.com  Creative Commons license: https://creativecommons.org/licenses/by-sa/4.0/ Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals. When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results. So how does this work with video?  I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as: How does video increase conversion rates on a homepage and landing page? What are the most important things to consider when using video on a webpage? And what mistakes do businesses make when producing a video for conversion? And more Tune in as we reveal the secrets to boosting conversion using video.

Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries.After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales. They bring a scientific approach to the table to uncover the best way to serve and engage with your qualified visitors and provide a personalized experience that drives them to take action, while positively impacting your bottom line. This means more leads, more calls, more sales, more registrations, reducing shopping cart abandonment rates, lowering customer acquisition costs (CAC), increasing average purchase size or number of demos requested. Think about it this way: Instead of spending more to bring in more traffic. Make more of your current visitors to take action. Better yet, more of the right people taking action. Brian shares how their team has figured out what keeps visitors from converting on your website. Tune in…

This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website.  Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur.

Kristyna tells does another two for one with the stories of the disappearance of Cindy Song, and the story of the Brian Massey who survived a true Halloween Night of Horror. Amanda takes all to the Waverly Hill Sanatorium full of TB and creepers. ***** Content Warning *****  This podcast series uses strong language and explicit content. If you are easily triggered by either of these listener discretion is advised. Also note we use dark humor as our own way of coping with the dark content we discuss and also because we may be terrible people… It’s fine.

Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others.In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works.How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.

Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.  Resources and links discussed: Check out Conversion Sciences’ blog on Mobile CTA Buttons Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

As a customer, do you really want to create an account for every single website you interact with? Absolutely not.  On the other hand, you want online retailers to know who you are. Having a guest checkout is one way to keep people from leaving your ecommerce site before they buy. This is also why a website without a guest checkout is regarded as a “conversion killer.” In this episode, Intended Consequences host Brian Massey (@bmassey) dives into how you can test and implement guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers actually complete the purchase.  Resources and links discussed: Check out the full article here Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion Scientist, and the Managing Partner of Conversion Sciences, Brian Massey, returns to the Hard Corps Marketing Show to give marketers the encouragement to go forth and test! Test out your crazy idea and see if it makes a difference for your brand! Check it out!   Takeaways: If you keep doing the same thing you are going to get the same results.  Go do an experiment and see if your crazy idea will have an impact on your brand. Focus group data can guide you but it is not reliable to make changes solely from those results. Run a test to get a larger sample size. You do not have to have a PhD or be a scientist to do testing in marketing. Get comfortable with the idea that a lot of experiments will fail. Learn from the failure and work through it. Consider testing causality. For example, are people finding your business from the search bar or are they buyers that know what they want, so they use the search bar and type in exactly that? Have a measurement of your campaigns all the way through to the CRM. This will better assist with understanding what efforts are driving conversion. Aim to optimize your marketing campaigns that are performing. Consider doing a podcast, it builds trust with your audience and it builds relationships with your guests.  Conversational marketing can increase credibility with site visitors and grow lead generation. The best time to ask someone to do something, is right after they have done something. Consider asking your buyers after they have made a purchase, what almost kept you from purchasing today?   Links:  Twitter: https://twitter.com/bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ Intended Consequences: https://conversionsciences.com/cro-podcast/ Conversion Sciences Website: https://conversionsciences.com/    Busted Myths: You should always do the same thing in marketing, if it's not broken, don't fix it. - You can always be optimizing your marketing. If you keep doing the same thing you are going to get the same results. Testing allows you to see what you can do to get better conversion rates.   Shout Outs 16:32 - Dr. Diane Hamilton 46:59 - Michael Greenberg

We discuss the benefits and operational challenges associated with establishing an online testing and personalization program for DTC eCommerce. This month's interview features Brian Massey from Conversion Sciences.

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. 

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google's search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. 

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts.If you're contemplating a website redesign, this is a must-listen.

On this episode of Intended Consequences, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Joel on Twitter @JoelJHarvey Learn more about Conversion Sciences

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

Intended Consequences is for the above average marketer. Through conversations guided by Brian Massey (@bmassey), we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You’ll learn from the people behind the marketing tech, the consumer, the buyer, and the company behind it, hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.  

Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

Key Takeaways: Use data to optimize your website for conversion. The five areas Brian identified to focus on include: value proposition and messaging, UX and layout, social proof, credibility and authority, and security. Go through your site and try to view it as a shopper would. How are you covering these five areas? What can you start doing this week, this month, this quarter to improve? Follow Brian’s content on ConversionSciences.com – and learn more about his conversion tactics with fun names! These are spot on and informative. You’ll get new ideas for conversion opportunities and inspiration for combining these tactics and trying new things. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/conversions-brian-massey

Brian Massey from Conversion Sciences gives us a crash course on conversion rate optimization and explains why it is an essential tool for businesses of all sizes.

Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It's time go full throttle into testing as we determine its purpose and intent, discuss how to establish proper testing techniques and focus in on some of the areas where testing is the most important for you and your clients.   Takeaways Testing is the way you collect data and it's easy to spend time testing the wrong things. Make sure it's working for you and giving you the right information. When developing landing pages you've got to let the visitor know you are asking them to do something. This is one great place to start testing. Everyone can come into testing with a bias. It's important to try to eliminate that bias to get more accurate testing results. Bias can change the interpretation of really clear data. Avoid it! Data is reducing the cost to finding the right answers. It's necessary and keeps you from wasting money on things that don't work well. Don't forget five key elements to test: value proposition, layout, credibility and authority, social proofs, trust. Not sure where to begin looking for results? The first place to look is where the data is. Everyone's a scientist. We all do testing every day. It's in our DNA. Links Twitter: @bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ https://conversionsciences.com/ Free CRO Training      

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.   Listen And Learn: How to deliver the experience your customers are expecting by using behavioral science and conversion optimization. Why most optimization strategies are broken and how to fix them. Why you don’t have to be a data scientist to implement conversion optimization. Why data only works if there is a culture of experimentation. The importance and necessity of embracing data. TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE. TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.  

Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire. We talk about new tools, smart tactics, and how data driven design is the future of digital marketing. Find Out More About Brian Here: Conversion SciencesBrian Massey on LinkedIn@bmassey on TwitterBrian Massey on FacebookYour Customer Creation Equation In This Episode: [01:29] How Brian began in the conversion world. He is a computer programmer by training, but he was drawn to sales. [02:06] He got involved with semiconductor sales after college. He then moved to coding and started his own business in the 90s. [02:33] This was a time when he worked with Internet graphics with a dial-up connection. [02:47] He then started using his own analytics package to help companies build out their lead generation platforms. [03:06] In 2006, Brian saw the Wizard Academy presentation. For him, this put language to conversion optimization. [03:45] With Brian's varied background as a computer programmer, corporate salesperson, corporate marketer, and entrepreneur, he knew being a conversion scientist was right for him. [04:07] Why Brian wears the lab coat? He has always been a science geek and loved Bill Nye the Science Guy. [04:40] He wanted to introduce some kitsch and some camp. Introducing science into his work added fun.   [05:27] How we need to stand out and be remarkable in the real world and the online world.work makes it fun. [05:54] The worst mistake happening these days with conversion optimization. Moore's law of doubling transistors every year. We have amazing tools from the cloud to mobile. It's easier now than ever to test. [07:50] When data was hard to collect in was expensive. Then assumptions had to be made. [08:20] Now data can be discovered for A/B testing to usability. [08:48] People who are still using the old “Mad Men” design process are in trouble. [09:35] How agencies have the option of creating data based designs based on real user based data and tool sets. [10:11] A well executed strategy for using your data. [10:35] A Landing page example. The page needs to keep the promise that was made and get the visitor to do something. [11:24] At the beginning, we might take a guess. Then we can look at popular email subject lines, PPC ads, and data that has been converting. [12:39] Also check out mobile visitors click to call. [12:50] The copywriter needs to understand the visitors and build the personas and get the message right. [13:08] Run your images and headlines through something like Usabilityhub. [14:23] Use eye tracking studies like Sticky.ai to make sure that your users are actually looking at what you want them to look at. [15:06] You can also use heat map reports and watch session recordings. Also run analytics and implement A/B traffic testing. [16:01] Brian uses these interim tools because they have six months to deliver. They do free unlimited user testing. [16:51] At first, look at other sources of data that aren't part of the landing page. Then move on to monitoring data on the landing page. [17:02] Usability tools like Helio are great for mockups. [17:14] You can do a five-minute test, a quick test, or a question test. These services provide the panels. It's not as good as A/B testing, but it will provide data. [18:42] UserTesting.com is also an amazing tool. [19:20] Once you have your first idea then you can turn to Crazy Egg for heat map reports or inspectlet for session recordings or even Hotjar. [19:55] Run Adobe Analytics or Google Analytics underneath the site. [19:58] Then you can pick up Visual Website Optimizer or Optimizely or Omniconvert or convert.com or Google Optimize. [20:31] Sticky.ai uses the camera to see how people are interacting with your web pages. [22:29] With modern tools you can see what information spikes when people are watching your video. This gives you cues as to whether you should place the information on the top or not. [23:22] Facebook can also bring people to ads that are very much like your prospects and customers. You can also see which images and words get clicked through the most. [24:08] This data can eliminate poor options. [26:03] Optimizing a website and mobile versus desktop. Get data from a landing page, and if it's not performing well, check to see if people can see the call to action. You can use something like Hotjar to find out when people are scrolling off of the page. [27:23] You can check the pricing page with a heat map from Crazy Ggg.This tells you where people click and where their mouse is moved. This will show you what features they are interested in and where you should put them on the page. [28:25] Narrowing it down to the ideas that are most likely to move the needle. Real traffic A/B testing is best for this. [28:53] Now put the test on Usabilityhub. [29:30] Once you have an idea of the data then you can have the designer create a page. Once again, it's time for further testing. [30:01] It's an iterative process that expands the testing and development cycle. [30:31] Being underwater is the part of the page that is actually not being seen. [32:53] Visual Website Optimizer and Optimizely we are the most common tools that Brian uses. He also uses Sentient for AI. [35:44] Creating an A/B test for a submit button on a lead generation page. Testing images, headlines, and buttons. Address the different kinds of visitors that will visit the page. Action oriented or methodical. [37:51] Are any of these words being tested in ads? Narrow it down to four different words. Then open a tool like Visual Optimizer. [38:56] The test needs to run to statistical significance. Turn off loser tests. [40:02] Testing to statistical significance. Configure the tool correctly using a statistical significance calculator. The transactions determine significance. [42:28] Surprising tests that Brian has discovered. Carousels work against conversions. They tested a client requested carousel and it had over a 30% lift. [43:53] Beautiful pages don't always win against ugly. [44:48] Digital marketers need to use these tools. You can't guess your way to user data anymore. [47:55] Best takeaways from the course. Setting up the digital lab. Choosing tools and free plugins. How the design process has changed and understanding analytics. User testing. Landing page best practices. Choosing copy ,headlines, and images through to A/B testing. [49:34] You can be a scientist and earn your lab coat. It will fundamentally change your success as a digital marketer. Links and Resources: Conversion Sciences Brian Massey on LinkedIn @bmassey on Twitter Brian Massey on Facebook Your Customer Creation Equation The Wizard Academy Gordon Moore - Moore's Law Usabilityhub Bill Nye Clickable Numbers Sticky.ai Helio UserTesting.com Crazy Egg Inspectlet Hotjar Adobe Analytics Google Analytics Visual Website Optimizer Optimizely Omniconvert Convert.com Google Optimize Conversion Science Graphic Sentient Visual Website Optimizer Traffic Estimator ABTestGuide.com Udemy Landing Page Experiment Conversion Optimization Course (FREE CRO Training) Link to the Paid Course (Special Code: Marketing Speak) Ghostery

On this episode, the one and only conversion scientist Brian Massey shares his favorite conversion optimization tools and tactics. Brian is the founder of Conversion Sciences, as well as the author of the Amazon Marketing best-seller "Your Customer Creation Equation” and he’s here to share his favorite conversion optimization tools and tactics for marketers.   For full show notes, visit https://earnworthy.com/121

You must be constantly improving if you want to continue impacting audiences. Today's guest reveals how he used a negative experience as a catalyst for taking his speaking to a new level. You'll also learn tips for preparing, rehearsing, and much more.

In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

We'll discuss Conversion Optimization and the importance of converting traffic into leads and customers. We can also discuss this in terms of Online Courses as Brian is about to launch the online version of his popular, live masterclass.

Top experts and authors discuss technology and conversion. Mark Mills, senior fellow at the Manhattan Institute, is also a strategic partner in Cottonwood Venture Partners, a digital oilfield venture fund, and writes the Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Top experts and authors discuss technology and conversion. Mark Mills, senior fellow at the Manhattan Institute, is also a strategic partner in Cottonwood Venture Partners, a digital oilfield venture fund, and writes the   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane […]

Top experts and authors discuss technology and conversion. Mark Mills, senior fellow at the Manhattan Institute, is also a strategic partner in Cottonwood Venture Partners, a digital oilfield venture fund, and writes the Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI. Brian's specialty, if you haven't guessed […]

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the steps for diagnosing your websites conversion issues. Brian also explains how to rank these issues in order of importance and role. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from tools like Google Analytics. They also discuss the definition of conversion optimisation and how it is all about understanding your online visitors. In addition, they look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Using data to create Eureka moments. The science and formula for understanding how to get more traffic to your website and converting leads. Tips on WP Plugins & Google Analytics. ThinkLikeAJournalist.com See the show notes.

Marketing Strategies Revealed in this Episode: How to design and create the best mobile user experience Conversion optimization tips for mobile The best tools for mobile optimization

Join host Joe Kerschbaum and guest Brian Massey of Conversion Scientist on their quest to simplify the conversion process. Brian Massey’s conversion optimization mistakes: We-we-ing: abuse of “us,” “we,” “your company name.” Sell an offer to the customer, use “you.” CTAs need to stand out. Don’t let your designer blend it into the corporate color scheme! Conversion optimization best practices to rethink (they may not be as effective as you think): Be ready for ugly to win. Worry about generating sales instead of the site being pretty.     Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Brian Massey is a Top Conversion and Optimization Expert and is known as the Conversion Scientist.   In his over 20 year career he optimizes clients websites to increase their revenue and leads. They have worked with companies such as the bar code company, college universities, and  addiction treatment centers to name a few.     http://www.inspiredinsider.com/brian-massey-one-question-inspires/

Online, participation means someone showing up to collect what they were promised. Brian Massey, the Conversion Scientist, weighs in this week on getting people to take action that moves your organization forward. Brian shares the incredible power that is available by watching what people actually do online. We talk about the role of design—and your designer—when it comes to guiding action. Online marketing, Brian says, is reducing the cost of knowing the truth about what people want. It may be science, but the results are truly magical.

Brian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.    Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.     He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golden age of online marketing, and he wasn't satisfied to spend his days sending mass emails.     To fully spread his scientific wings, Brian began his own online marketing laboratory and called it Conversion Sciences.     Now, with almost 20 years of online marketing experience, this programmer / marketer / entrepreneur has helped thousands of companies of all sizes from all industries be successful on the Web.     Brian is a husband, father of two, national speaker, writer and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined.   Visit Conversion Sciences at www.conversionsciences.com.   Find out more about Brian Massey at www.conversionscientist.com.

Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey...

Talking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.

Tim talks Online Sales Conversion with The Conversion Scientist, Brian Massey, author of The Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites. Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com  Topics Discussed: What is conversion? The key to a website conversion strategy. The five major patterns of business websites. Conversion strategies for the five patterns. Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science

Tim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn about some useful tools for organizational change.

Brian Massey of Booklobby.com joins us today. Learn how you as an individual can lobby a politician. Show Notes