Podcasts about Neuromarketing

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I'm digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what's actually happening in the buyer's brain when they experience the “ick.”We'll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you've ever thought “I don't want to be salesy,” but also don't want to be invisible this one's for you.

Welcome to the first-ever Monday Science Live! In this lively and unfiltered episode, Dr. Bahijja Raimi-Abraham kicks off a new interactive series exploring the real-world science, technology, and ethical questions behind Black Mirror Season 7. This week, we dive into Episode 1 – "Common People", a powerful commentary on healthcare, corporate greed, and consciousness.From chaotic lighting mishaps to deep reflections on subscription-based medicine, Dr Bahijja explores the disturbing implications of Rivermind—a fictional tech company offering life-saving brain implants... for a fee. Topics include:

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Can emotional design reshape the future of digital banking? This episode explores how neuromarketing and neuroscience transform fintech and digital banking—from cold, functional interfaces to experiences that tap into users' emotional responses to money. Learn how dopamine-driven design can build trust, drive engagement, and inspire healthier financial habits.We dive into the power of gamification, personalization, and positive reinforcement to make banking feel rewarding—and ask the big question: Where's the ethical line? Discover how to apply these insights transparently and responsibly to create meaningful financial experiences.Whether you're a designer, strategist, or fintech innovator, this episode will challenge how you think about finance—and reveal how the brain might be your most powerful design ally.  Find out:How “dopamine banking” can drive engagement without manipulationWhy emotional design can outperform data-heavy dashboardsWhat cognitive biases mean for designing better fintech experiencesRead the full article on UXDA's blog: https://www.theuxda.com/blog/neuromarketing-in-digital-banking-fintech-design* AI podcast on UXDA article powered by Google NotebookLM

Unlocking Emotional Engagement with NeuromarketingIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Nicole Powell, CEO of HALCON Marketing Solutions, about the cutting-edge intersection of neuroscience, psychology, and marketing—better known as neuromarketing. Nicole shares how businesses can tap into the subconscious minds of their customers to build trust, connect emotionally, and ultimately improve their marketing performance.Josh opens the show by sharing a free video training based on insights from over 2,000 one-on-one conversations with business leaders. His methodology focuses on achieving 100% inbound marketing—without relying on ads, cold outreach, or spam—generating over eight figures in revenue.How Neuromarketing Drives Better Brand StrategyNicole Powell brings a deep understanding of brand strategy and neuromarketing, helping businesses align their messaging with the way the human brain actually makes decisions. By applying neuroscience to marketing tactics, Halcon Marketing Solutions identifies which emotional and psychological triggers influence customer behavior.Many of our decisions, Nicole explains, are made subconsciously. Neuromarketing allows businesses to reach those hidden decision-making drivers by examining emotional responses, often through advanced techniques like brain scans. The result? Messaging that resonates on a deeply human level.Storytelling, Empathy, and Trust: The Modern Marketing TrifectaAccording to Nicole, modern marketing success hinges on three key principles: emotional storytelling, personalization, and authenticity. Customers are constantly bombarded with content. To stand out, businesses must tell compelling stories that not only inform—but emotionally move—their audience.She also emphasizes the need for empathetic messaging. It's not enough to talk about product features or surface-level benefits. Nicole urges brands to dig deeper and ask, "What are our customers really feeling or fearing?" This mindset helps marketers develop campaigns that speak to core human concerns and aspirations.From understanding the stress a physician may feel when relocating, to positioning a real estate agent as a supportive partner rather than a salesperson, Nicole shows how emotional alignment can make all the difference.About Nicole PowellNicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek.About HALCON Marketing SolutionsHALCON Marketing Solutions is a boutique marketing agency that combines data-driven strategy with neuroscience-informed techniques. Their unique approach helps brands build trust, establish emotional connections, and increase engagement through custom branding and strategic storytelling.Links Mentioned in this Episode:

Entender como o cérebro dos consumidores reage a estímulos (cores, sons, imagens e palavras )e influencia a tomada de decisão de compra, permite que a gente crie estratégias mais eficazes para captar a atenção, despertar emoções e incentivar ações do público. O que leva as pessoas a escolherem um produto ou serviço é o que o neuromarketing faz.A gente conversou com um fera nesse assunto, o João Paulo Gomes, especialista em Neuromarketing e CeO da Prensa MKT.Você tá fazendo alguma coisa parecida no seu negócio? Conta ai pra gente!

Como a neurociência pode turbinar suas vendas e transformar sua abordagem comercial? No episódio #159 do Hotmart Cast, Carol Iasmim, especialista em neurovendas, compartilha como a neurociência aplicada às vendas pode ser a chave para vender com mais confiança e conectar-se emocionalmente com seus clientes. Prepare-se para entender os erros comuns que novos vendedores cometem, como superá-los e aumentar suas chances de conversão de maneira simples e eficaz.Carol revela sua trajetória de sucesso e como, ao adotar estratégias baseadas no comportamento do consumidor, foi capaz de transformar sua carreira e aumentar suas vendas, mesmo começando de baixo. Durante a conversa, ela explica como criar um relacionamento genuíno com o cliente, usar a psicologia da venda para vencer objeções e como pequenas atitudes podem fazer toda a diferença no processo de compra.00:00 Como a neurociência pode ser uma ferramenta poderosa para aumentar vendas03:30 Como entender o comportamento do consumidor06:06 O que é neurovendas10:28 O conceito da antifragilidade14:55 O pilar fundamental nas vendas18:09 Como gerar confiança e aumentar as chances de venda19:33 Como entender as necessidades do cliente24:11 Vendas: um dom ou uma habilidade?28:14 Técnicas de vendas30:15 A missão da Hotmart na vida das pessoas31:01 Como seguir processos em vendas32:20 Como se adaptar às novas tecnologias e metodologias no mercado de vendas

Episode Links: Women Still Handle Main Household Tasks in U.S. Worries about life in 2025 Taking Out the Trash? That's Still a Man's Job, Even for the Liberal Coastal Elite Women in the Workplace 2019 Ask an Expert: How Do I Relaunch My Career After a Long Break? Pregnancy, maternity and returning to work: An employer's guide Do Longer Maternity Leaves Hurt Women's Careers? Welcome to the Risk Zone: The period in which women's potential for motherhood is negatively impacting their employability Gender Differences in the Relationship Between Empathy and Forgiveness All around the world, women are better empathizers than men, study finds Why I need a women's leadership development programme Samantha Harman's Post 'Progress Over Perfection': A Mantra For HR And Leadership How Women Can Stop Seeking Validation & Own Their Worth Overcoming Your Need for Constant Validation at Work How fearless women lead How To Level Up As A Woman: 21 Hacks To Get Started   Vanessa Frater Robertson is a multi-award-winning international speaker, author, certified confidence and speaker coach with over two decades of corporate communication expertise. She has empowered hundreds of professional women to speak boldly and lead fearlessly. As the founder of the Global Confidence Core Movement, predominantly for faith-based women, Vanessa is dedicated to breaking barriers and igniting self-belief. Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessafraterrobertson/   Amy Bond is an Account Executive for an award winning learning technology company. Passionate about empowering innovative Learning and development professionals, to drive engagement in their workforce and encourage a meaningful culture of social learning. I love supporting progressive organisations harnessing the power of impactful tech, to close skills gaps and transform organisational performance.  https://www.linkedin.com/in/amy-bond-62a671104   Dr. Sunanda Banerjee brings over 16 years of diverse experience spanning domestic and international markets in the field of Leadership Development, Business & Strategy.  She holds an MBA and an MS degree from reputed universities, and is a PhD in Neuromarketing and is an ICF Certified Executive Coach. She works with large and medium sized corporations and her expertise lies in Leadership Development, Neuroscience in Learning, and driving organisational success through Behavioural Interventions. A TEDx speaker and a writing enthusiast, Dr. Banerjee is a sought-after panellist and speaker at leadership forums. LinkedIn profile link: https://www.linkedin.com/in/sunandabanerjee   You can contact Women Talking About Learning through our website, womentalkingaboutlearning.com We're on Twitter @WTAL_Podcast You can buy us a coffee to support Women Talking About Learning via Ko-Fi. Or you can email us via hello@llarn.com

“Neurolab Grupo Boticário” é o tema deste Podcast com a convidada Desirée Cigaran Schuck conduzida por Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market.Desirée é Gerente Senior de Performance de Produtos no Grupo Boticário. Gerencia projetos voltados ao suporte a claims diferenciados de produtos para cabelo e pele.Tópicos abordados neste episódio:- Como é o dia a dia no Neurolab do Grupo Boticário- Como o Neurolab é utilizado no processo de Lançamentos- Projetos que trouxeram resultados inesperados- Para onde o Neuromarketing vai evoluir?- Facilidades e dificuldades para se fazer pesquisas com ferramentas?- Dica para empresas que queiram começar utilizar a Neurociência aplicada a Negócios

“Neurolab Grupo Boticário” é o tema deste Podcast com a convidada Desirée Cigaran Schuck conduzida por Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market.Desirée é Gerente Senior de Performance de Produtos no Grupo Boticário. Gerencia projetos voltados ao suporte a claims diferenciados de produtos para cabelo e pele.Tópicos abordados neste episódio:- Como é o dia a dia no Neurolab do Grupo Boticário- Como o Neurolab é utilizado no processo de Lançamentos- Projetos que trouxeram resultados inesperados- Para onde o Neuromarketing vai evoluir?- Facilidades e dificuldades para se fazer pesquisas com ferramentas?- Dica para empresas que queiram começar utilizar a Neurociência aplicada a Negócios

"Olá. Eu sou o Fernando Di Chiara.Diretor de Vendas na Innovators Representações + Ideias, uma empresa brasileira (paranaense) que desenvolve soluções industriais para grandes corporações mundiais e nacionais.Tenho mais de 30 anos de experiência em vendas, gestão comercial, comunicação e marketing, atuando em segmentos como: química, mecânica, eletrônica, serviços, saúde e educacional.Sou membro ativo da AMA (American Marketing Association), NMSBA(Neuromarketing Science of Business Administration), Neurobusiness Society, onde sou Embaixador de Neurovendas para o Brasil e do CRA (Conselho Regional de Administração).Minha missão é facilitar o negócio com os clientes, agregando valor em todos os processos e entregando resultados de verdade. Para isso, utilizo os conhecimentos de Neurovendas e Neuromarketing, que aplico tanto na minha equipe quanto nos meus treinamentos como professor em 9 universidades, como na Unifor, Unidavi, HSM, ISAE/FGV e outras instituições de ensino, Escolas de Negócios e Empresas no Brasil, Estados Unidos e Emirados Árabes.Possuo certificações em ANPQP, CBO e Professional Sales Skill.Além disso, fui reconhecido e premiado por cases de sucesso na PPG Industries e na Brady, onde atendi clientes globais e corporativos.Sou apaixonado por vendas e marketing e por ajudar outros profissionais a crescerem em seus negócios.Lembre-se sempre:TEM QUE SER FÁCIL FAZER NEGÓCIO COM VOCÊ.Fernando Di Chiarahttps://www.instagram.com/dichiara_oficial/https://www.linkedin.com/in/fernandodichiara/fernando@dichiara.com.brwww.dichiara.com.br=======================================

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Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

W tym odcinku podcastu "Neuromarketing na Allegro" zgłębiamy temat radzenia sobie z negatywnymi opiniami klientów. Dowiedz się, jak odróżnić prawdziwe skargi od manipulacji i jak skutecznie budować relacje biznesowe korzystne dla obu stron.Poruszamy kluczowe zagadnienia związane z emocjami w biznesie online i przedstawiamy badania, które pokazują, jak efektywne rozwiązywanie problemów wpływa na lojalność klientów.Dzięki temu odcinkowi nauczysz się, jak z dystansem podchodzić do negatywnych komentarzy i jak prowadzić komunikację, która buduje zaufanie oraz zwiększa zadowolenie klientów z transakcji online.Daj nam znać, czy przedstawiane przez nas metody sprawdzają się w Twojej działalności. Dołącz do naszej grupy na Facebooku, gdzie wymieniamy się wiedzą i pomysłami na rozwój sprzedaży online: https://www.facebook.com/groups/neuromarketing.na.allegro

In dieser Podcast-Folge tauchen wir tief in die Welt des Neuromarketings ein – eine spannende Verbindung aus Marketing, Psychologie und Neurowissenschaften. Wir beleuchten, wie unser Gehirn Kaufentscheidungen trifft und welche unbewussten Faktoren dabei eine Rolle spielen. Welche Farben steigern die Kaufbereitschaft? Warum erinnern wir uns an emotionale Werbekampagnen besser? Und wie nutzen Unternehmen gezielt Düfte, Musik und Preispsychologie, um uns zu beeinflussen?Basierend auf den neuesten wissenschaftlichen Erkenntnissen zeigen wir, wie Marken Neuromarketing-Strategien gezielt einsetzen, um Kunden zu überzeugen und langfristige Bindungen aufzubauen. Ein Muss für alle, die verstehen wollen, wie unser Gehirn wirklich tickt, wenn es um Konsum geht!

W tym odcinku podcastu "Neuromarketing na Allegro" eksplorujemy z Katarzyną Wojciechowską jak zrozumienie emocji klientów i ich motywacji wpływa na projektowanie doświadczeń zakupowych. Katarzyna Wojciechowska jest autorką książki Customer Experience Management. Na co dzień pracuje jako strateg marketingowy, facylitatorka procesów projektowania doświadczeń klientów, wykładowczyni akademicka oraz terapeutka w nurcie Analizy Transakcyjnej. Łączy wiedzę z marketingu, psychologii i ekonomii behawioralnej, tworząc strategie, które realnie wpływają na decyzje konsumentów. Z tego odcinka dowiesz się:-  Dlaczego emocje odgrywają tak ważną  rolę w podejmowaniu decyzji zakupowych.- Jak różne pokolenia kształtują swoje oczekiwania wobec marek i ich produktów.- Jak mniejsze firmy mogą efektywnie budować swój wizerunek i lojalność klientów.Daj nam znać, czy przedstawiane przez nas metody sprawdzają się w Twojej działalności. Dołącz do naszej grupy na Facebooku, gdzie wymieniamy się wiedzą i pomysłami na rozwój sprzedaży online: https://www.facebook.com/groups/neuromarketing.na.allegro

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D, packaging design, and shopper insights using techniques that go beyond traditional surveys to measure emotional responses. By integrating Affectiva's technology, iMotions can now offer scalable solutions for market research, including facial expression analysis, head pose, and attention metrics. Imotions is working towards a SaaS model where clients can easily conduct online studies with features like webcam-based eye tracking and respiration measurement. The company focuses on providing high-quality raw data and proven methodologies, allowing clients to integrate various behavioral science concepts into their research. iMotions has a strong global foothold in academia, working with more than 70 of the world's top 100 universities. Show notes, text and video: https://www.rogerdooley.com/imotions-affectiva-hartzbech/ Peter Hartzbech is the Founder & CEO of iMotions, a company based in Copenhagen that specializes in biosensor software designed for the analysis of complex human behaviors. Driven by a desire to use technology to improve the world, Hartzbech established iMotions at the age of 25. The iMotions platform is used by over 1,300 organizations to study human behavior and cognition, diagnose neurological diseases, improve customer experiences and learning environments, and enhance overall human well-being. In October 2021, iMotions joined Smart Eye, a leader in Human Insight AI. Hartzbech is also a Business Angel Investor in start-ups and a founding member of the ByFounders Fund.  

 Bonjour,Vous avez du mal à capter l'attention de vos prospects ? Vos taux de conversion stagnent et vous cherchez des idées pour déclencher l'achat ? Cela veut dire qu'il est temps d'adopter une approche plus scientifique et plus percutante .Les neurosciences justement explorent le fonctionnement du cerveau et des mécanismes qui l'animent. L'objectif est d'optimiser vos stratégies marketing en se basant sur les émotions et l'inconscient afin d'influencer les décisions d'achat et d'améliorer l'impact des campagnes. Découvrez comment appliquer cette méthode avec des exemples concrets grâce au replay vidéo & slides de mon dernier atelier en ligne "Neurosciences et Growth Hacking, le Duo Magique" : https://www.conseilsmarketing.com/growth-hacking/neuromarketing-growth-hacking-le-duo-magique-replay-slides/ Et si vous vous allez encore plus loin, nous avons conçu pour vous le Pack Growth Hacking + Neuromarketing :

Die meisten von uns arbeiten ja im weitesten Sinne in einem Bereich, in dem es darum geht, Leuten etwas zu verkaufen. Und unsere Aufgabe ist es, Information dafür zu strukturieren oder zu gestalten. So weit so gut. Gesa Lischka ist da aber etwas radikaler, denn in ihrer Agentur Kochstrasse geht sie das nicht nur mit gesundem Menschenverstand oder Marktforschungen an, sondern sie setzt neurowissenschaftliche Studien ein, um Marketing erfolgreicher zu machen.

W tym odcinku podcastu „Neuromarketing na Allegro” poznajesz strategie, które sprawiają, że klienci chętniej wybierają droższe opcje bez konieczności obniżania cen. Odkrywasz, jak w praktyce zastosować psychologiczne techniki cenowe.Dowiesz się, jak wykorzystać efekt przynęty i efekt dominacji asymetrycznej, by zwiększyć atrakcyjność droższych produktów w Twojej ofercie. Karolina Albanowska dzieli się wiedzą, która może mieć realny wpływ na wzrost sprzedaży w Twoim sklepie internetowym.Poznasz również strategię kotwiczenia cen oraz metody minimalizacji bólu płacenia. Każda z tych technik ma na celu sprawić, aby Twoja oferta stała się atrakcyjniejsza dla klientów, bez konieczności rezygnacji z marży czy zysków.Daj nam znać, czy przedstawiane przez nas metody sprawdzają się w Twojej działalności. Dołącz do naszej grupy na Facebooku, gdzie wymieniamy się wiedzą i pomysłami na rozwój sprzedaży online: https://www.facebook.com/groups/neuromarketing.na.allegro

“Do Zero ao Topo: “30min de Neuromarketing, A História” é o tema deste Podcast com Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market. Link para o grupo do whatsapp: https://chat.whatsapp.com/CUhsOQ8zAabAis4WJdUvct Cibele é Engenheira, Pós graduada em Marketing, Negócios, Inteligência Empresarial e Neurociência. João é Graduado em Administração de Empresas e Publicidade e Propaganda, Pós Graduado em Negócios, Inteligência Empresarial, e Neurociência. Ambos tem mais de 20 anos de experiencia em Marketing, Trade e Vendas tendo passado por grandes empresas em posições executivas. Tópicos abordados neste Podcast: - De onde surgiu a sua ideia do podcast - Algumas histórias curiosas de bastidores - Os maiores aprendizados

“Do Zero ao Topo: “30min de Neuromarketing, A História” é o tema deste Podcast com Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market. Link para o grupo do whatsapp: https://chat.whatsapp.com/CUhsOQ8zAabAis4WJdUvct Cibele é Engenheira, Pós graduada em Marketing, Negócios, Inteligência Empresarial e Neurociência. João é Graduado em Administração de Empresas e Publicidade e Propaganda, Pós Graduado em Negócios, Inteligência Empresarial, e Neurociência. Ambos tem mais de 20 anos de experiencia em Marketing, Trade e Vendas tendo passado por grandes empresas em posições executivas. Tópicos abordados neste Podcast: - De onde surgiu a sua ideia do podcast - Algumas histórias curiosas de bastidores - Os maiores aprendizados

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Could understanding how people think and feel give you an edge in SEO?In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.00:00 Intro01:13 Meet the SEO Expert02:21 Giulia's Background and Journey07:09 Phobias and the Brain10:16 Exercises That Can Help The Brain Overcome Phobias13:19 What Currently Excites Giulia21:14 Understanding Neuromarketing22:28 How Neuromarketing Principles Can Better The Overall SEO Experience23:34 Improving User Experience with Search Console25:20 The Importance of Familiarity in Branding26:17 Using Microsoft Clarity for Better UX27:36 Understanding Consumer Behavior and Cognitive Biases29:00 Eye Tracking and Other Neural Measures30:38 Tools or Services For Eye Tracking32:21 Psychological Triggers in SEO Copy35:04 Numerical Biases and Marketing Tactics37:39 Heuristics and Decision Making in Marketing41:07 The Role of Emotion and Trust in Marketing44:32 Future of Neuromarketing and SEO47:16 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences. Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt's previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David's previous episodes HERE Show Notes Watch Full Video Episode Introduction to Neuromarketing (00:00:01) Consumer Biases and Truth (00:05:01) Brain Activity and Marketing (00:06:00) Brand Associations (00:09:03) Impact of Visuals in Marketing (00:12:47) Subtle Influences in Marketing (00:13:19) Cheetos Commercial Case Study (00:14:23) The Power of Rhymes (00:18:40) Actions vs. Words (00:19:37) Instincts and Environment (00:24:57) Dopamine and Consumer Behavior (00:27:35) Creating a Safe Environment (00:31:03) First Impressions Matter (00:33:46) Discussion on Shop Improvements (00:36:31) Creating Emotional Attachments (00:39:19) Storytelling in Marketing (00:41:49) Customer Experience Anecdote (00:42:30) Emotional Memory in Marketing (00:44:08) Innovative Customer Engagement (00:45:52) Importance of Community Engagement (00:47:37) Neuromarketing Insights (00:48:39) Closing Thoughts on Customer Care (00:50:13) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at

Sevsek de sevmesek de alışveriş hayatımızın parçalarından biri. Hepimiz markete gidiyor, reklam izliyor, internetten bir şeyler satın alıyoruz. İyi ama tercihlerimizi neye göre belirliyoruz? Neyi neden aldığımızın, neyi sevip neyi sevmediğimizin, neden o markayı değil de diğerini tercih ettiğimizin farkında mıyız? Daha da önemlisi, tüm kararlarımızı gerçekten özgür irademizle mi veriyoruz? 111 Hz'in bu bölümünde nöro-pazarlamanın ne olduğunu ve bizi manipüle edip edemeyeceğini konuşuyor, özgür irademiz üzerine bir sorgulama yapıyoruz.Sunan: Barış ÖzcanHazırlayan: Kevser Yağcı BiçiciSes Tasarım ve Kurgu: Metin BozkurtYapımcı: Podbee Media------- Podbee Sunar ------Bu Podcast, Hiwell hakkında reklam içerir..Pod50 kodumuzla Hiwell'de ilk seansınızda geçerli %50 indirimi kullanmak için Hiwell'i şimdi indirin. 1500'ü aşkın uzman klinik psikolog arasından size en uygun olanlarla terapi yolculuğunuza kolaylıkla başlayın.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Find out why over 1M people view his TED Talks. Join us, especially if you're in Public Safety for a rare look at how extraordinary experiences shape us, our happiness, wellbeing and performance. Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His latest book, Immersion: The Science of the Extraordinary and Source of Happiness (2022), identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact training among other benefits.

If you're successful, but know there's room to elevate your impact and income, this episode is for you. Many top experts unknowingly fall into subtle traps that block their path to attracting high-value clients consistently. In this episode, I'm uncovering 7 blind spots that even the most accomplished business owners overlook.Here's what we'll dive into:1️⃣ Why Audience Growth Isn't the First Step to More SalesDiscover why focusing on numbers may hold you back, and learn a smarter approach to start converting faster with the audience you already have.2️⃣ The 11 Neuromarketing Steps for Seamless ConversionsAn essential journey every premium client needs to go through, and why missing even one of these steps can cost you the sale.3️⃣ The Untold Shift in Today's MarketThe online market has evolved, and few are talking about what's changed. Learn how understanding this shift positions you miles ahead in attracting your ideal clients.4️⃣ Drawing in Clients Ready to InvestWe'll cover exactly how to attract buyers who not only value your expertise but are excited to invest in your solutions quickly.5️⃣ Content That Quietly Sabotages SalesHigh-level clients need special type of content. Avoid these pitfalls in your messaging that can deter best clients from reaching out.6️⃣ 4 Branding Elements That Instantly Repel High-Value ClientsYour brand is your first impression, and small missteps can turn off premium clients fast. Learn the 4 must-avoid elements that might be holding them back.7️⃣ Getting Clients to Reach Out FirstImagine creating such powerful engagement that clients start asking about your services before you even make an offer. We'll cover how to structure your engagement so they're ready to take the first step.This episode is all about positioning yourself to reach the clients who truly match your value.Reach out on contact@bossyheels.com Watch my Neuromarketing masterclass https://www.bossyheels.com/neuromarketing-masterclass

Découvrez les idées clés du NeuroMarketing - Résumé du livre de Christophe Train par NoteBook LM Voici le résumé du livre de Christophe Train  "Guide pratique du Neuromarketing pour Entrepreneur: 12 astuces pour booster votre chiffre d'affaires en 6 mois" Vous pouvez le consulter sur https://amzn.to/40usg3C Voici les idées clés tirées du livre : ● Le neuromarketing révèle les motivations inconscientes: Les études traditionnelles de marché se basent sur des déclarations des consommateurs, qui ne reflètent pas toujours leurs motivations profondes. Le neuromarketing utilise des techniques comme l'IRM et l'eye-tracking pour observer directement l'activité cérébrale et comprendre les réactions émotionnelles, l'attention et la mémorisation. ● L'importance des émotions: Le livre souligne que les émotions sont les principaux moteurs des décisions d'achat. Les marques doivent donc créer des expériences qui suscitent des émotions positives pour se connecter avec les consommateurs. ● L'optimisation du marketing mix: Le neuromarketing peut être utilisé pour améliorer tous les aspects du marketing mix : le produit (caractéristiques sensorielles, packaging), le prix (perception de la valeur), la distribution (agencement des magasins) et la communication (publicité, marketing vidéo). ● L'importance du storytelling: Le cerveau humain est programmé pour répondre aux histoires. Les marques peuvent utiliser le storytelling pour captiver l'attention, créer de l'engagement émotionnel et améliorer la mémorisation. ● L'éthique du neuromarketing: Le livre aborde également les défis éthiques liés au neuromarketing. Il est crucial d'utiliser ces techniques de manière responsable, en respectant la vie privée des consommateurs et en évitant la manipulation. Voici 3 astuces concrètes et exploitables, en gardant l'accent sur le storytelling, comme vous le souhaitez. 1. Le Storytelling Immersif: Théorie: Le cerveau humain est naturellement attiré par les histoires. Les récits bien construits stimulent de multiples zones du cerveau, créant une expérience immersive et augmentant l'engagement émotionnel  Mise en Pratique: ● Créez un personnage principal: Imaginez une vidéo pour votre nouveau logiciel de gestion de projet. Au lieu de simplement lister les fonctionnalités, présentez un personnage qui rencontre des problèmes d'organisation. Le spectateur s'identifiera à ses difficultés et sera plus attentif à la solution que votre logiciel apporte. ● Structurez votre récit: Utilisez la structure narrative classique en trois actes (exposition, confrontation, résolution). L'exposition présente le personnage et son problème, la confrontation montre ses efforts pour le résoudre, et la résolution met en avant votre produit comme la solution idéale. ● Suscitez l'empathie: Montrez les émotions du personnage. Le spectateur ressentira de l'empathie, ce qui renforcera sa connexion émotionnelle avec votre marque. 2. Exploitation des Couleurs et du Rythme Visuel: Théorie: Le cerveau humain est sensible aux couleurs et au mouvement. Utiliser des couleurs vives et des contrastes marqués attire l'attention. Un montage dynamique avec des variations de rythme maintient l'engagement. Mise en Pratique: ● Choisissez des couleurs stratégiques: Si vous vendez un produit énergisant, utilisez des couleurs chaudes comme le rouge et l'orange. Pour un produit relaxant, privilégiez le bleu ou le vert. ● Créez des contrastes visuels: Alternez les plans larges et les gros plans, les scènes lumineuses et les scènes plus sombres. ● Variez le rythme du montage: Alternez des séquences rapides et dynamiques pour les moments d'action avec des séquences plus lentes pour les moments de réflexion ou d'émotion. 3. Musique et Effets Sonores Évocateurs: Théorie: La musique et les effets sonores ne sont pas de simples accompagnements. Ils ont un impact puissant sur les émotions et la perception du spectateur. Mise en Pratique: ● Choisissez une musique qui correspond à l'émotion: Une musique joyeuse et entraînante pour une vidéo promotionnelle, une musique douce et relaxante pour une vidéo de relaxation, une musique dramatique pour une vidéo de sensibilisation. ●Utilisez des effets sonores pour renforcer l'impact: Le bruit d'un claquement de doigts pour souligner un point clé, le bruit d'une porte qui s'ouvre pour créer un sentiment de mystère, le son d'un rire pour apporter de la joie. ● Jouez avec le tempo: Un tempo rapide pour dynamiser la vidéo, un tempo lent pour créer une ambiance plus calme et réfléchie. En appliquant ces astuces concrètes inspirées du neuromarketing, vous créerez des vidéos marketing plus engageantes, plus mémorables et plus efficaces. 

Dive into the hidden waves of communication with "Subliminal Echoes," a groundbreaking podcast that peels back the curtain on subliminal messaging in media, advertising, and beyond. From the whispered myths of backmasked messages in classic rock to the modern digital whispers influencing our choices unnoticed, this podcast unravels the complex interplay between technology and the subconscious mind. Each episode of "Subliminal Echoes" features expert interviews, psychological insights, and deep dives into historical and contemporary uses of subliminal messages. Join us as we explore how unseen forces shape our perceptions, beliefs, and behaviors in an age where the line between perception and reality is ever-blurring. Tune in to unlock the secrets that lie just beneath the surface of the everyday.(00:50-03:31) Introduction to the concept of subliminal messages, illustrating with examples like rapid flashes of messages on screens and subliminal cuts in images and advertisements.(03:31-07:42) Discussion on the power and history of subliminal messaging, from its psychological aspects discussed by Freud to its early use in advertising, highlighted by the influential work of Edward Bernays who utilized Freudian theories for consumer manipulation.(08:55-10:41) James Vicary's 1957 experiment claiming increased sales using subliminal messages in a movie theater; later admitted to be a hoax, though the idea continued to influence and concern the public and marketers.(10:10-22:09) Examination of subliminal advertising in various media, legislative responses, and public reaction, including fears about subliminal messages in music and other media leading to behavioral changes.(22:09-1:38:57) Deep dive into the modern implications and ethical considerations of subliminal messaging in advertising, politics, and broader media, suggesting significant subconscious influence remains a controversial and largely unregulated practice.

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user?

Tune in to this week's episode of TGIM where Nicole shares how big brands like: Whole Foods, Lululemon and Nike all use neuromarketing as part of their strategy, and what you can try out in your own business this fall. Did you get your ticket to our first Women Making Waves Event? Grab yours and your besties here, and lets connect together on Thursday Oct 17th - All Proceeds will be donated to Bridges for Women. ⁠https://www.meetup.com/women-making-waves-live-event-series/events/303398747/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link Find out the FASTEST way to grow your business (without sacrificing more time or adding more 1:1 clients!) Take The Quiz Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.myalignedpurpose.com/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Wonderful World of Wine (WWW) Episode 272 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi Hosts: Kim Simone and Mark Lenzi Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." Key Topics Covered: - Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends. - Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing. - Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing. - Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine. - Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels. - Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing. Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing! #wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.And if you're new around the block, I NEED to break it to you: I'm a psychology freak.Here's the thing…understanding human behavior can totally transform your business strategies!That's why in today's Shortie Episode, I'm dipping my toe into the fascinating world of neuromarketing strategies.By the time you're done listening, you'll have a clear understanding of how to influence client actions and decisions more effectively.Click play to hear all of this and:(00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.(00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.(00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).(00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.Listen to Related Episodes:Three Sales Strategies to Increase Your RevenueUnderstanding Customer BehaviorFor full show notes, visit jasminestar.com/podcast/episode469If you're a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE

Send us a textIn the episode about "Buyology," we explore the world of neuromarketing and consumer behavior. We delve into Martin Lindstrom's book "Buyology: Truth and Lies About Why We Buy" to uncover the subconscious influences that drive purchasing decisions. The discussion focuses on how emotions, rituals, and sensory triggers impact buying habits without consumers' conscious awareness. The episode features key experiments and findings from the book to show how brands use these insights to create more effective marketing strategies. Through engaging examples and expert commentary, listeners gain a deeper understanding of the psychological forces at play in the marketplace and learn how to become more mindful consumers.في هذه الحلقة حول كتاب Buyology، نتعمق في عالم التسويق العصبي وسلوك المستهلك، مستكشفين كيف تؤثر العوامل اللاواعية على قرارات الشراء. تتركز المناقشة حول الأفكار المستمدة من كتاب مارتن ليندستروم Buyology: Truth and Lies About Why We Buy، الذي يكشف الدوافع الخفية وراء اختيارات المستهلكين. نستعرض كيف تؤثر العوامل مثل العواطف والطقوس والمحفزات الحسية على عادات الشراء، غالبًا دون وعي المستهلك. تسلط الحلقة الضوء على التجارب والنتائج الرئيسية من الكتاب، موضحة كيف تستفيد العلامات التجارية من هذه الرؤى لصياغة استراتيجيات تسويقية أكثر فعالية. من خلال أمثلة مشوقة وتعليقات من الخبراء، يحصل المستمعون على فهم أعمق للقوى النفسية التي تؤثر في السوق وكيف يمكنهم أن يصبحوا مستهلكين أكثر وعيًا. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this episode of "The Brand Called You", Bart F Norré, an accomplished academic and pioneer in the field of neuromarketing shares his insights on how businesses can leverage neuromarketing to better understand and connect with their customers. Tune in to hear his perspective on the limitations of traditional marketing approaches and the power of tapping into the non-conscious decision-making processes of consumers. 00:39- About Bart F Norré Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing. Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing. He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this episode, Nita Farahany joins us to discuss her book "The Battle For Your Brain" and its implications. We explore the future of identity and self, addressing concerns about workplace tracking. Nita provides insights into the motivations behind neurotech startups and the development of neurotechnology across various industries. We delve into the impact of neurotech on freedom of thought and the influence of neuromarketing. The discussion also covers the importance of collective action in the digital era and privacy concerns surrounding Apple Vision Pro.Highlights:00:00 Intro and Episode Preview03:44 "The Battle For Your Brain" Overview09:00 Future of Identity and Self15:52 Workplace Tracking Concerns23:28 Neurotech Startups Motivations29:41 Neurotech Development in Various Industries33:09 Neurotech and Freedom of Thought38:47 Neuromarketing Influence47:00 Collective Action in Digital Era50:00 Apple Vision Pro Privacy InsightsAbout Nita Farahany:Professor Nita Farahany is a leading scholar on the ethical, legal, and social implications of emerging technologies. She is the Robinson O. Everett Distinguished Professor of Law & Philosophy at Duke Law School, the Founding Director of Duke Science & Society and principal investigator of SLAP Lab and the Cognitive Futures Lab. She is also the author of the book, The Battle for Your Brain: Defending the Right to Think Freely in the Age of NeurotechnologyNita's website - https://www.nitafarahany.comANNOUNCEMENT: Through Conversations Podcast is partnering with Tangle News to bring listeners insightful discussions on today's most pressing issues. This collaboration will combine Tangle News' unbiased reporting with Through Conversations' deep, engaging dialogues. Together, we aim to inform, educate, and inspire, fostering thoughtful discourse and a better understanding of our complex world.Join Tangle News Today - https://www.readtangle.com// Connect With Us //My Substack: https://throughconversations.substack.comWebsite: https://throughconversations.com// Social //Twitter: https://twitter.com/thruconvpodcastInstagram: https://www.instagram.com/thruconvpodcast/?hl=enYouTube: https://www.youtube.com/channel/UCl67XqJVdVtBqiCWahS776g 

Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups ShoeDazzle and Little Black Bag, then pursued B2B at YP and Remoov. In 2021, he was offered a role that was a perfect fit for all the skills he'd gained throughout his career and aligned with his personal values, so he accepted and joined the NDR team as their new CMO. In this role, Jeff is responsible for all direct-to-consumer marketing activities for the company, including PR, partnership development, paid search, social media, and CRM.The state of consumer debt is grim as we are coming out of COVID and battling inflation. NDR acts as an agent on behalf of qualified consumers, putting them on a budget and getting them into an escrow-like program payment that is less than their debt service. As those funds accumulate, NDR then works with creditors to negotiate down the debt owed. Jeff tells us most of their customers are out of debt within 24 to 48 months and see long-term changes in their credit behavior.On the show today, Alan and Jeff talk about why NDR doesn't want repeat businesses, how that impacts their marketing efforts, and what they are doing to stimulate demand in the upper funnel and then capture and migrate those consumers. Many people need help, but unfortunately, most are unaware that there are options like NDR to help them with debt relief, so a large part of the work for Jeff and his team revolves around building awareness, education, performance marketing, and meeting the consumers where they are by layering marketing through paid search, organic search, broadcast TV, and earned media. In this episode, you'll learn about:How does debt relief work? Why does National Debt Relief NOT want repeat businesses, and how does that impact their marketing strategy? How can marketers maximize demand stimulation, capture, and migration when the pool is shrinking?Key Highlights:[02:00] NFL Dreams[04:30] Purposeful steps in the career path[07:50] What drew Jeff to NDR?[09:40] The state of consumer debt[12:00] NDR's role and how it works[15:55] Qualifying to be a customer[18:40] Real human stories[20:00] NDR does NOT want repeat customers.[23:00] What marketing looks like at NDR[25:10] What CMOs need to know about demand capture [28:45] Learning grit, determination, and perseverance [31:15] The importance of patience [33:05] Neuromarketing just makes sense.[34:35] Nothing is set it and forget it.[35:55] We're in the midst of an AI revolution.Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

When you hear "Coca-Cola" what's the first thing that comes to mind? Is it their bright red logo? Their lively commercials that appeal to the senses? The taste of their soda? Coke is one of the leading brands that successfully uses Neuromarketing to influence their audience. And they're not alone. But for this mini episode, we'll focus on just 3: Coke, Apple and Disney-Pixar; and how these iconic brands stay iconic, both in the media and in our brains. For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

Votre cerveau choisira toujours la solution la plus rapide : contre-productif pour votre business ? Parfois oui !

จะเกิดอะไรขึ้น หาก AI หรือปัญญาประดิษฐ์ เชื่อมต่อในสมองของเรา? จากเดิมที่ AI เรียนรู้ได้จากข้อมูลในอินเทอร์เน็ตที่เราป้อนเข้าไป เปลี่ยนเป็นการเรียนรู้ผ่านสมองของมนุษย์! จินตนาการที่อยู่ในความคิดกำลังจะกลายเป็นจริง เช่น ควบคุมเครื่องจักร สื่อสารทางความคิด หรือเข้าถึงข้อมูลทุกมุมโลก ก้าวสำคัญของมนุษยชาติจะนำพวกเราไปสู่อะไร อนาคตมนุษย์จะเป็นไซบอร์กหรือไม่ และข้อมูลความทรงจำจะปลอดภัยหรือไม่ Secret Science เอพิโสดนี้ พูดคุยกับ รศ.ดร.ยศชนัน วงศ์สวัสดิ์ ผู้อำนวยการสถาบันบริหารจัดการเทคโนโลยีและนวัตกรรม (iNT) มหาวิทยาลัยมหิดล และ ผศ.ดร.ศิรวัจน์ อิทธิภูริพัฒน์ หัวหน้าหน่วยวิจัยแนวหน้า ศูนย์วิจัยและนวัตกรรมประสาท วิทยาศาสตร์ สถาบันการเรียนรู้ มจธ. ถึงเทคโนโลยีเชื่อมต่อสมองคนกับคอมพิวเตอร์ (BCI) กำลังถูกพัฒนานำไปใช้ประโยชน์ที่นอกเหนือจากการแพทย์ เช่น เซ็นเซอร์ระบบตรวจจับอาการง่วงนอนของคนขับ, หูฟังที่สามารถฟังเพลงได้อย่างที่ใจคิด หรือแม้แต่การทำ Neuromarketing รวมถึงการนำ AI เข้ามาเชื่อมต่อสมองของมนุษย์ ติดตามได้ใน Secret Science เอพิโสดนี้

Are you ready to talk nerdy with me? I hope so because today's guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level. Key Takeaways Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions. Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers. Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value. As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!) Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Meet with Lauren Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order) About Lauren Alexander Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenkayalexander/ Website: https://neurohacker.com/ Instagram: www.instagram.com/neurohacker/ Facebook: www.facebook.com/neurohackercollective Learn more about your ad choices. Visit megaphone.fm/adchoices

Leveraging Neuroscience in Business and Personal Development with Farah QureshiIn this episode of the Neuroflex podcast, host Toby Passman interviews  Farah Qureshi, a neuroscientist focused on helping professionals achieve resilience and breakthroughs using neuroscience strategies. Qureshi discusses her journey into neuroscience, spurred by a childhood curiosity about mental illness and human behavior. With a 12-year career in neuromarketing, she shares insights on optimizing business performance through understanding human emotions and behaviors. Qureshi also talks about her transition from consulting to creating a mental health podcast and starting her own business. She introduces her Neuroscience Academy, aimed at teaching businesses neuromarketing techniques without needing a consultant. The discussion also touches on the ethics of neuromarketing, the importance of addressing fundamental habits for brain health, and the potential of neuroscience to combat diseases like Alzheimer's. Qureshi emphasizes that neuroscience is accessible to everyone, not just scientists, and shares various platforms where her work can be found.00:00 Welcome to the Neuroflex Podcast with Farah Qureshi01:08 The Journey into Neuroscience and Neuromarketing03:23 Transitioning from Neuromarketing to Mental Health Advocacy07:01 The Power of Social Media and Authentic Content Creation09:48 Neuroscience for Everyone: Making Complex Concepts Accessible10:08 Fundamentals of Neuroscience for Personal Improvement14:26 Exploring Hypnotherapy and Conscious Living17:23 Launching the Neuroscience Academy: A New Venture22:15 Ethical Considerations in Neuromarketing25:17 The Future of Neuroscience and Personal Connections32:51 Final Thoughts and Where to Find Farah QureshiConnect with Farah Qureshi⬇️⬇️⬇️Instagram: https://www.instagram.com/farahneuroscience/?hl=enLinkedIn: https://www.linkedin.com/in/farahqureshi/?originalSubdomain=dkWebsite: https://neuroconsulting.org/

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Uncover the Secrets of Behavioral Science and Business Success with Roger Dooley! In this episode, dive into expert insights on boosting productivity, influencing decisions, and leveraging powerful strategies for success in the ever-evolving business landscape. Learn from renowned author and speaker, Roger Dooley, as he shares gold nuggets of wisdom and practical tips to transform your business approach.   Chapter Stamps:   [00:00:55] Introduction [00:01:37] Neuromarketing explained [00:03:45] New discoveries in neuromarketing [00:14:13] Issues with lie detectors [00:16:25] Less known psychological principle to help make better decisions [00:25:04] Watching bigger brands [00:28:05] Looking at every little element in customers journey   Pullout Quotes:   Behavioral science gives you a big starting point. You don't have to conduct the experiments yourself. Apply it in your business with a relatively high degree of confidence that it's going to work." "Making things easy for your customers and employees is a big part of being successful. Every little element of customer effort matters." "Amazon and Apple's success stems from creating an effortless customer experience. It gains long-term loyal customers." "Behavioral science findings need validation. Don't base business decisions on unverified studies; test, replicate, and verify for your situation." "Companies like Amazon constantly test. If you see something on their site for more than a couple of weeks, it's there because it improved their sales.     Social:   Website: https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio Linkedin: https://www.linkedin.com/in/dooley/     Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.     Notice to the Super Entrepreneurs community:   Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. 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