Podcasts about Neuromarketing

En este episodio de Rockstars del Dinero hablamos con Soraia Kutby, quien además de ser una gran amiga es conferencista, advisor y una coach experta en Liderazgo Consciente que se ha destacado por conseguir el puesto de Senior Executive en diversas empresas además de ser experta en la Neurociencia y el Neuromarketing. Hablamos sobre cómo es que apesar de que alguien pueda tener un status de exitosa en la vida y en el trabajo, siempre puede existir este sentimiento de que algo nos esta bien debido al estrés de nuestra vida y como es que nuestro cuerpo nos empieza a dar señales de alerta. Finalmente hablamos de la teoría de la Jornada del Héroe de Joseph Campbell que puede ser analizada dentro de la vida de cualquier ser humano y como puede inspirar a un gran cambio. Además hablamos de qué es la meditación, en que nos puede ayudar en la vida diaria y ¿Cómo podemos empezar a hacer a la meditación como algo rutinario dentro de nuestro día a día. No pierdas tu tiempo, inviértelo en esta gran conversación con Soraia Kutby, . Suscríbete al newsletter:https://javiermtzmorodo.substack.com/ Sigue @sonoropodcast en todas las redes sociales. Descubre los beneficios de Jeeves aquí:https://www.tryjeeves.com/?ref=ROCKSTARS#Signup

A conversation between Luca Cottini (PhD) and Marco Baldocchi, Neuromarketing research director at NINA (the Italian Association of Applied Neurosciences), author, public speaker, and visionary entrepreneur in consulting and advertising.* From Lucca to Miami. From advertising to #neuroscience (1:05) * What is neurobranding? Why is neuroscience a key tool for #marketing? (2:35)* The understanding of emotions. Our decisions take place at the unconscious level (6:00)* The powerful impact of #storytelling in activating our #senses and our #memory (7:50)* Italy, melodrama, and the transformation of products into emotional platforms (10:30)* What moves our brain to #innovate? (13:43)* What is #luxury and what mental associations do we refer to it? (15:25)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

“O impacto da Neurociência no aprendizado” é o tema deste Podcast com Tatiane Almeida, Administradora de Empresas e Mestre em Recursos Humanos e Comportamento Organizacional, conduzido por Cibele Marques de Souza, especialista em Neuromarketing, idealizadora da Neuromarket. Tatiane Almeidaé Administradora de Empresas, concluiu o Mestrado em Recursos Humanos e Comportamento Organizacional no Instituto Superior Miguel Torga em Coimbra, Portugal. Teve, como tese, o estudo profundo no impacto da neurociência no aprendizado das pessoas dentro das organizações, trazendo uma conversa entre Andragogia e Neurociência. Tópicos abordados neste Podcast: - Componentes da Aprendizagem Transformadora - Os fundamentos da Teoria de aprendizagem de adultos - Quatro etapas da aprendizagem vivencial - Como acontece a aprendizagem no cérebro - Elementos fundamentais para o aprendizado --- Send in a voice message: https://anchor.fm/neuromarket/message

“O impacto da Neurociência no aprendizado” é o tema deste Podcast com Tatiane Almeida, Administradora de Empresas e Mestre em Recursos Humanos e Comportamento Organizacional, conduzido por Cibele Marques de Souza, especialista em Neuromarketing, idealizadora da Neuromarket. Tatiane Almeidaé Administradora de Empresas, concluiu o Mestrado em Recursos Humanos e Comportamento Organizacional no Instituto Superior Miguel Torga em Coimbra, Portugal. Teve, como tese, o estudo profundo no impacto da neurociência no aprendizado das pessoas dentro das organizações, trazendo uma conversa entre Andragogia e Neurociência. Tópicos abordados neste Podcast: - Componentes da Aprendizagem Transformadora - Os fundamentos da Teoria de aprendizagem de adultos - Quatro etapas da aprendizagem vivencial - Como acontece a aprendizagem no cérebro - Elementos fundamentais para o aprendizado --- Send in a voice message: https://anchor.fm/neuromarket/message

Entrevista al consultor político Isaac Hernández sobre #Neuromarketing Político de cara a las próximas elecciones de mayo de 2023. Programa en directo de informativo de 24 horas de RNE. Análisis de las estrategias utilizadas o a utilizar de los principales partidos políticos de España a nivel nacional, política regional o política local.

Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision-making.  Matt is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains, and Branding That Means Business.  As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of the business. Matt gave a TEDx talk called "Empathy & The Power of One". Empathy allows us to assimilate the mental and emotional states of those around us, but it is extremely hard to go beyond that, to understand the force of a single person. Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. As the founder of NeuroScienceOf, he consults with a wide range of brands, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School and an instructor at Harvard University's Division of Continuing Education.  __ In this episode, Matt starts by talking about his formative years and what inspired him to become a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Matt then talks about his new book “Branding That Means Business” and what sparked his motivation to write it. The book helps build enduring bonds between brands, consumers, and markets.  Matt explains what exactly is neuromarketing and how can it have an influential impact on the branding of any business. Several groundbreaking studies have demonstrated neuroscience's potential to create value for marketers.  Matt then gives practical mental models that can help CEOs, entrepreneurs, elite athletes, and professional artists thrive with their personal brand and content marketing.  Living in a fast-paced world, Matt speaks about how a brand rise above the rest, thinks creatively, and makes consumers fall in love with the brand identity. Lastly, Matt provides his definition of greatness and what it means to him. __ Host: Ben Mumme Twitter Medium YouTube Instagram LinkedIn __ Guest: Matt Johnson LinkedIn Twitter Website __ Let's Connect

In this episode of NeuroHive, host Alex Vonderhaar is joined by guest Bijal Patel to discuss the essential elements of branding in 2023. The two will explore the evolving landscape of branding and how businesses can stay ahead of the curve in an increasingly digital world. They will delve into the importance of creating a consistent brand identity, building a loyal customer base, and leveraging social media and other digital platforms to tell your brand's story. Whether you're a small business owner or a marketing professional, this episode is a must-listen for anyone looking to up their branding game in the coming year.   Follow Bijal: Instagram: https://www.instagram.com/welaunchyou/   Follow Alex:  Instagram: https://www.instagram.com/alex.vonderhaar Sign up for the Neuro-Insider: https://www.neuro-insider.com/subscribe-7868  

“Experimentos Comportamentais” é o tema deste Podcast abordado por Cibele Marques de Souza e João Pentagna, ambos idealizadores da Neuro Market. A Neuro Marketé uma empresa focada em promover Cursos, Conteúdo, Experimentos de Neuromarketing e Consultoria em Ciências Comportamentais e Neurociência aplicada à Negócios. Tópicos abordados neste Podcast: - A cafeína e o consumo - Objetos alcançáveis - Cidades que crescem economicamente - Calendário promocional - Avaliações Gratuitas - Anúncios funcionais, emocionais ou metafóricos? - Diferenças Geracionais --- Send in a voice message: https://anchor.fm/neuromarket/message

“Experimentos Comportamentais” é o tema deste Podcast abordado por Cibele Marques de Souza e João Pentagna, ambos idealizadores da Neuro Market. A Neuro Marketé uma empresa focada em promover Cursos, Conteúdo, Experimentos de Neuromarketing e Consultoria em Ciências Comportamentais e Neurociência aplicada à Negócios. Tópicos abordados neste Podcast: - A cafeína e o consumo - Objetos alcançáveis - Cidades que crescem economicamente - Calendário promocional - Avaliações Gratuitas - Anúncios funcionais, emocionais ou metafóricos? - Diferenças Geracionais --- Send in a voice message: https://anchor.fm/neuromarket/message

In this episode, Alex shows you the forces that are behind all successful advertising and marketing campaigns.    Like he mentioned, if you're not subscribed to the Neuro Insider, our monthly $27 newsletter, you will love the January issue where he breaks down the 5 Market Sophistication Levels and how to crush your marketing in 2023. https://www.neuro-insider.com/info   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar/ Follow Hidden Falls Media on Instagram: www.instagram.com/hidden.falls.media/   Want more information about HFM running your marketing? www.hiddenfallsmedia.com/  

A gente quer jogar no time da sua empresa. Vamos nessa?Estamos preparados para entrar e fazer acontecer com comunicação integrada e humanizada!Que tal reforçar o seu time comercial, de comunicação e estratégico para acertar de verdade?A comunicação é tudo. Dentro e fora do campo de trabalho nosso de cada dia.Juntos somos mais.Conheça + sobre a PRODUZA-------------------------------------------------------------------Somos uma empresa Neurobusiness, com especialização em neurociência, focada em comunicação integrada para o desenvolvimento de campanhas e lançamentos alto padrão.Humanizados e dinâmicos, nosso time de especialistas está pronto para te assessorar e elevar a comunicação do seu negócio com:• Criação e fortalecimento de marca no seu mercado• Desenvolvimento de campanhas digitais• Consultoria em neurociência aplicada negócios• Criação e gerenciamento podcasts e videocasts profissionaisQuer ter seu próprio canal de Podcast?Quer gravar seus conteúdos com um cenário inovador?Entre em contato com nosso comercial e conheça nossos planos e serviços especializados.É só chamar no whats 48 4141 3067 ; )www.timeproduza.com.brinstagram.com/produzalinkedin.com/produzaPRODUZA NEUROBUSINESSNeurociência + Comunicação + Neuromarketing

Para ter sucesso, vitória na vida e na carreira é necessário treino, sincronia, ajustes, táticas e treinamento guiado por alguém que está de fato preparado pra te ensinar.Com uma metodologia eficaz, mentorias específicas, que vão de encontro a sua necessidade, assertiva e pontual, você e sua empresa podem alcançar resultados incríveis.Pense nisso: quais investimentos em treinamentos e mentorias você tem dedicado para o sucesso esperado do seu negócio?Você e sua equipe estão prontos para avançar e conquistar?2023 está aí e sempre é tempo de ousar. Mudar é difícil, não mudar é fatal.Conte conosco, fale com nosso time e invista em mentoria alto padrão que traz resultados.Conheça + sobre a PRODUZA-------------------------------------------------------------------Somos uma empresa Neurobusiness, com especialização em neurociência, focada em comunicação integrada para o desenvolvimento de campanhas e lançamentos alto padrão.Humanizados e dinâmicos, nosso time de especialistas está pronto para te assessorar e elevar a comunicação do seu negócio com:• Criação e fortalecimento de marca no seu mercado• Desenvolvimento de campanhas digitais• Consultoria em neurociência aplicada negócios• Criação e gerenciamento podcasts e videocasts profissionaisQuer ter seu próprio canal de Podcast?Quer gravar seus conteúdos com um cenário inovador?Entre em contato com nosso comercial e conheça nossos planos e serviços especializados.É só chamar no whats 48 4141 3067 ; )www.timeproduza.com.brinstagram.com/produzalinkedin.com/produzaPRODUZA NEUROBUSINESSNeurociência + Comunicação + Neuromarketing

Wie kann besseres Marketing eine bessere Zukunft schaffen? Die Neuro Uschi erklärt es in unserem zweiten Ads Camp Special. Denn, wie sie sagt, treffen wir 95% unserer Entscheidungen unbewusst. Auch Kaufentscheidungen. Moment - wo liegt denn da der Zusammenhang?💡 Wir waren auch sehr neugierig und haben unseren Alexander einmal auf Gesa Lischka - alias Neuro Uschi - angesetzt. Mit einem Stapel neugieriger Fragen, hat er sich von ihr Neuromarketing nochmal erklären lassen, wie es funktioniert und was es für uns tun kann. 🤯

In this episode, Alex and Zach Babcock talk about how to brand, market, and successfully launch a podcast.    You'll also hear about stacking offers, and how to tap into the psychology of podcast listeners.    Follow Zach on Instagram: www.instagram.com/realzachbabcock Underdog Empowerment: www.underdogempowerment.com   Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Hidden Falls Media: www.hiddenfallsmedia.com  

Or biology of persuasion and why movies make us cry. TUNE IN TO LEARN: How Paul got to measure pro-social chemical aka oxytocin;How oxytocin makes us more persuasive and affects our decisions in the real world;How measuring a combination of signals in the brain can accurately and consistently predict what people and markets would do after a message or experience with 85-95 % accuracy;Attention + Emotional Connection = Immersion;Technology to measure immersion wirelessly with an algorithm applied to smartwatches;Formula to design for immersion and people taking action in response to your pieces of content or experiences you design;SIRTA - the no-tech formula to design for maximum immersion AKA people taking action;Is immersion the key to being present, the key to emotional well-being and long-lasting, deep, meaningful connections, and even happiness?Immersion as a hack to memorable experiences, becoming unforgettable and improving people's lives through the work you do in the world;Optimizing the workplace to help people do more of what they love;Immersion as a key to better meetings and why we should ditch introductions;Immersion and education: how to become an impactful educator by optimizing for immersion;Better education: shorter is better, 20-20-20 rule, speak-participatory tasks-debrief;… and so much more! TUNE IN for an immersive episode of Your Brain's Coach podcast with Dr Paul Zak! It will transform you!CONNECT WITH PAUL'S WORK:https://www.getimmersion.com/https://pauljzak.com/Immersion Book on AmazonTwitter @pauljzakLinkedInPAUL'S BIO:Dr. Paul J. Zakis a Professor at Claremont Graduate University and is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped to start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.Produced by Angela Shurina, BRAIN PERFORMANCE COACH Change in days - not in years! Support the show

L'ospite di oggi è Mariano Diotto che ci parla di neuromarketing.Mariano è una vera autorità nel settore: esperto di neutomarketing e neurobranding, brand strategist, speaker e docente universitario di neurobranding.Autore di libri e Direttore della Collana di Neuromarketing di Hoepli.Fondatore di Neuromarketing Italia

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart.  You could try using discounts and promotions to lure consumers in, but these techniques aren't always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn't rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions.  In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy,  “Behavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying “Take advantage of”, try saying “Don't miss out on”. That's what people really pay attention to because people hate to lose out.” Don't risk missing out on any more sales! Use Nancy's expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?) Topics Discussed in This Episode: Nancy's entrepreneurial background and the origins of HBT Marketing (03:45) Neuromarketing and behavioral science and how it applies to marketing (08:43) The topics Nancy's book covers and how it can help marketers (15:40) How Nancy created a 13% increase in purchase intent for one of her clients (17:41) Top techniques to trigger emotional responses in your customers (20:54) How different demographics respond to neuromarketing techniques (31:17) Common mistakes people make when attempting to use neuromarketing (35:01)  Cringy marketing techniques you should avoid (37:47) What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38) Changes and trends that have influenced marketing over the last few years (48:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  HBT Marketing Using Behavioural Science in Marketing by Nancy Harhut  The believing Brain by Michael Shermer Sit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart.  You could try using discounts and promotions to lure consumers in, but these techniques aren't always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn't rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions.  In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy,  “Behavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying “Take advantage of”, try saying “Don't miss out on”. That's what people really pay attention to because people hate to lose out.” Don't risk missing out on any more sales! Use Nancy's expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?) Topics Discussed in This Episode: Nancy's entrepreneurial background and the origins of HBT Marketing (03:45) Neuromarketing and behavioral science and how it applies to marketing (08:43) The topics Nancy's book covers and how it can help marketers (15:40) How Nancy created a 13% increase in purchase intent for one of her clients (17:41) Top techniques to trigger emotional responses in your customers (20:54) How different demographics respond to neuromarketing techniques (31:17) Common mistakes people make when attempting to use neuromarketing (35:01)  Cringy marketing techniques you should avoid (37:47) What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38) Changes and trends that have influenced marketing over the last few years (48:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  HBT Marketing Using Behavioural Science in Marketing by Nancy Harhut  The believing Brain by Michael Shermer Sit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.

Está de moda. Nos intentan engañar. Inteligencia Artificial, NoCode (aplicaciones y herramientas que te permiten crear cosas sin saber programar) y el MetaversoEs como la neurociencia. Neuroventas. Neuromarketing.Crea vídeos con IA. Voces con IA. Textos con IA.Spinnear textos se hace desde hace años.Las voces con IA lo único que hacen es leer textos. Lleva años! No hay nada de IA. Te dicen que se ha creado una conversación entre dos personas muertas pero solo son voces que leen un texto!Herramientas de análisis de cuentas de Instagram con IA...https://www.pathsocial.com/es/free-instagram-tools/instagram-profile-analyzer/¿O herramientas de productividad con IA? Son las de siempre!!¡Y el tema del NoCode! Con WordPress nunca has necesitado saber programar para crear una web. Salió en 2003!Siempre ha habido miles de herramientas online.Creo que nunca he programado nada para usar herramientas.Automatizar tareas con IFTTT o Zapier.Crear apps sin programar: Mobincube lanzada en 2012.Y el Metaverso... Second Life se lanzó en 2003!! Y mira como era en 2006!!: https://www.youtube.com/watch?v=b72CvvMuD6QEstá activo: https://secondlife.com/Patrocinadores y Recursos:Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.comNewsletter: https://borjagiron.com/newsletter

Você já deve ter ouvido falar em neuropersuasão, neurolinguística, neurobatata-frita e por aí vai... Pois bem, neste episódio eu converso com a neurocientista Karina Abrahão, que tem um pouco de aflição de tanto prefixo "neuro" por aí. A Karina é cientista, professora da UNIFESP e uma pessoa divertidíssima! Conversamos sobre comunicação entre alunos e orientadores, tomada de decisões, aulas e apresentações. Para saber mais sobre as pesquisas da Karina: www.abrahaolab.com No instagram: @karinaabrahao --- Send in a voice message: https://anchor.fm/nota-6/message

Dan Russell is a world-winning performance marketer and the author of Snake Oil - a modern day handbook for business leaders trying to navigate the chaos of modern marketing. In the past 9 years, he's unlocked over $50M in recurring revenue for himself and his clients by leveraging the science of marketing. He now teaches those principles to entrepreneurs and executives through his private newsletter: The Goldpan Report and his involvement in Tech Incubator Project 10K You don't want to miss this episode! In this episode, you'll learn: Neuromarketing, zeigarnik effect How manipulation can be a good thing Marketing code of ethics Marketing mistakes starting entrepreneurs make  Plus, so much more!! Don't forget...  We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes. And for all our SYDLIC fans out there! If you've gotten any value from this podcast, don't forget to go to http://www.sydlicbook.com (www.sydlicbook.com) to grab your copy of Sh*t You Don't Learn in College Book! We're giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there. For more info on Zander and Sh*t You Don't Learn In College, go to:  http://www.zanderfryer.com (www.zanderfryer.com)

"It's all about money, not freedom. Nothing to do with freedom. If you think you're free, try going somewhere without money."" Go back to bed, America. Your government is in control again... You are free to do what we tell you!"-Both quotes from Bill HicksI recently watched the documentary "Neuromarketing: How Brands are Manipulating Your Brain | Consumer Decisions Documentary" on Java Discover. One of the training modules I have used in my coaching practice is titled, "Humans Are Emotional Creatures" because, well, we are. Even though people might love to think they make business and financial decisions using cold, pure logic... ❌ nope!In this documentary, they use the dictionary definition of manipulation as "shrewd or devious management, especially for one's own advantage," particularly when the other person does not know that's what you're doing. So what happens and what are the ethics involved when companies intentionally use neuroscience as neuromarketing? In other words: is it ethical when you are manipulated into making certain decisions without the knowledge that you are being manipulated?Links I mention:https://www.youtube.com/watch?v=nNbDw4NUf-Qhttps://www.smh.com.au/national/rewriting-the-rule-book-so-dining-out-doesnt-leave-a-bad-taste-20130608-2nx3d.htmlhttps://hbr.org/2019/01/neuromarketing-what-you-need-to-knowhttps://www.theguardian.com/books/2018/sep/14/yuval-noah-harari-the-new-threat-to-liberal-democracyNeed more? Email me: https://causeyconsultingllc.com/contact-causey/

In this episode, Alex reveals some of his best copywriting secrets that he uses in ads, websites, and much much more.    Wanna learn more about neuromarketing? Join our Free FB Community: Neuromarketing Blueprint: https://www.facebook.com/groups/neuromarketingblueprint

David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research, and discuss its relevance to digital marketing. He will also illustrate neuroscience principles that may be applied to enhance your digital marketing strategies. Lastly, David will provide real-world Neuromarketing case studies demonstrating how to optimize Website UX/UI and Chatbot development.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He received his Ph.D. in Cognitive Psychology from Princeton University. His work explores the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains', and the upcoming ‘Branding That Means Business', coming out in fall 2022.    Matt is a contributor to major news outlets including Psychology Today, Forbes, and BBC, and he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He is also the co-founder of the neuromarketing firm Pop Neuro, and he consults with a wide array of organizations. Matt currently resides in Boston, MA, where he is a Professor of Psychology of Marketing at Hult International Business School, and an instructor at Harvard University's Division of Continuing Education.

In this episode, Alex sits down with Jonathon Fodera of Integrated Business Financing to talk about credit, debt, how to structure your business for financial opportunties, and how to build/leverage a sales team to grow.    This is an episode you will not want to miss! Jonathon's Links:  YouTube Channel: https://www.youtube.com/channel/UCv9gp1n6t2lmyVicsTXZYeQ Instagram: https://www.instagram.com/jonathan.fodera/ Alex's Links:  Join the best neuromarketing community alive! https://www.facebook.com/groups/neuromarketingblueprint Instagram: https://www.instagram.com/alex.vonderhaar/    

53 Millionen Wörter wurden untersucht: Das bewegt Menschen wirklich Neue Studie aus dem Juli 2022 zeigt: Es bedarf bestimmten Formulierungen, um Menschen online zur Interaktion zu bewegen. Die Studie hat 53 Millionen Interaktionen zwischen Usern und Brands untersucht. In der Podcastfolge stelle ich dir das Ergebnis vor und räume mit diesem Mythos auf: "Kommuniziere nur positiv!". Die Überzeugung ist leider sehr verbreitet in der Psychologie. Ergebnisse zeigen jedoch was anderes. Schreibe mich an bei Social Media, wenn du die Studie haben möchtest.

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.     This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.    Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.    Today's conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]    00:00 – Intro  00:27 – Dr. Abbie Maroño Intro  01:07 – Intro Links  Social-Engineer.com Managed Voice Phishing Managed Email Phishing Adversarial Simulations  Social-Engineer channel on SLACK CLUTCH innocentlivesfoundation.org  03:26 – Why this podcast?  04:28 – The topic of the day: Subliminal Persuasion  05:46 – What is Subliminal Persuasion?  07:03 – The Coca-Cola & popcorn myth  09:08 – Judas Priest Lawsuit  10:32 – Sex on ice, does it work?  15:00 – Getting warmer...  16:08 – ...and colder  18:49 – The importance of being attentive  21:28 – Does it pass the smell test?  22:59 – Can Prime lead to Persuasion?  24:34 – The necessity of Motivation  27:05 – Does Belief play a role?  28:17 – The Smell of Fear  32:52 – Applying the Subliminal  38:58 – The limitations of application  41:26 – Subtle Psychology  44:33 – Book Recommendations  Subliminal: How Your Unconscious Mind Rules Your Behavior – Leonard Mlodinow  45:42 – Find Dr. Abbie Maroño on the web  Twitter: https://twitter.com/abbiejmarono  LinkedIn: linkedin.com/in/dr-abbie-maroño-phd-35ab2611a  Website: https://www.abbiemarono.com/  46:26 – Find Chris on the web  Twitter: https://twitter.com/humanhacker  LinkedIn: linkedin.com/in/christopherhadnagy  46:41 – Wrap Up   47:59 – Outro  www.social-engineer.com  www.innocentlivesfoundation.org    Select research:  Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences.    Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14.    Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106.    Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.    Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.    Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.    Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.    Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.    Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.    Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.    Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104. 

Ever wonder how marketers create such killer ads that seem to never get old? It's because they are following a specific formula. In this episode, Alex Vonderhaar goes deep into the psychology around value, cost, and acceptability of an offer in a market place.    Wanna join the best marketing community around? https://www.facebook.com/groups/neuromarketingblueprint   I wanna give you a gift! Sign up for the Neuro Insider and get your first issue mailed to you for free! Claim your offer here: https://neurohive.live/checkout Thanks to our sponsor, Hidden Falls Media, for another great episode! 

Marcello Pasqualucci is the head of experimentation at Sky, Europe's leading entertainment and media company. In the past, Marcello's been part of other major international groups such as YUM! Brands (KFC, Pizza Hut, Taco Bell etc) and HSBC (banking). Marcello's job is to increase the company's understanding of experimentation and user behavior, learn more about consumers' habits, what they like, what they do, why and how. Marcello's a neuromarketing expert and junkie as well as a very well-traveled person. Like me, he spent many years living abroad, namely in places like South Africa, Scotland and England. Marcello is hands down one of the most fascinating guests I've ever had on this show. This conversation will undoubtably leave you dumbfounded and wanting for me. Tune in guys, the full ep is finally here ! Connect with Marcello using this link, he's a super nice guy : https://www.linkedin.com/in/marcello/ ENJOY ! >>www.moreteekay.com

En este episodio conversamos con Leo Trechi CEO de la agencia de Marketing The Brains Bunch. Leo nos mostró su basta experiencia en temas relacionados con el mercadeo, ahora aplicado al mundo digital.

SD160 - Novas metodologias para retenção do conhecimento educacional. Neste episódio, uma conversa com o empreendedor, palestrante e neurocientista, Dr. Ariovaldo A. da Silva Jr., médico que, valendo-se de sua expertise em neurociência e desejo de inovação, desenvolveu uma metodologia própria de ensino-aprendizagem e fundou a Synapse. A Synapse Consultoria e Treinamento oferece ferramentas de aprendizagem efetiva, especializada, atuando diretamente com a indústria farmacêutica. Neste episódio, o que você vai encontrar: O background do Ari  Nasceu em Barbacena/MG e lá formou-se em Medicina. Foi professor de curso pré-vestibular, tornou-se neurologista e trabalhou em Belo Horizonte por +15 anos como especialista em cefaleia. Fez mestrado e doutorado até se tornar professor universitário, também exercendo atividade como palestrante e speaker de indústria farmacêutica. Ele fez seu pós-doutorado na Holanda para testar a metodologia que criou: O SBL. E para manter o foco diante do trabalho que crescia e em consideração aos pacientes, ele deu baixa no seu CRM e seguiu com o negócio. A virada  "Você quer ser um showman ou você quer ser um educador?" Essa foi a pergunta feita ao Ari pelo do Dr. Alexandre Moura, especialista em PBL (Problem Based Learning) ou Aprendizagem Baseada em Problemas que provocou um questionamento e uma busca pelo aprendizado. Em 2008, como KOL de farma, o então Dr. Ari, viajando pelo Brasil, percebeu que as pessoas não aprendiam em palestras expositivas, que elas queriam mesmo era trocar vivências, e identificou uma oportunidade de negócio. O SBL Inspirado na Curva de Rogers, uma curva de adoção de inovação muito usada no mundo dos negócios, Ari percebeu que poderia criar grupos tutoriais. Nesses grupos de aprendizagem, haveria a presença de um moderador, para puxar a discussão, e um KOL, como uma referência, para que um influenciasse o outro. Nasceu dessa ideia o Synapse Based Learning. A estratégia Reunir em um único encontro 2 a 3 influenciadores com mais experiência e que não sabiam de seu papel, além do moderador e do gabarito. E, propositalmente, não havia a presença dos céticos, que atrasariam o processo.   O negócio Em 2010, Ari realizou o 1º Speaker Training do SBL em São Paulo e não parou mais. O principal cliente é a indústria farmacêutica e a principal persona é o médico, com foco na educação. E o Neuromarketing nisso... No SBL, soma-se a aprendizagem ativa ao mecanismo de mudança de comportamento: provoca-se a incerteza para causar reflexão e depois haver a mudança comportamental. Importante: "o processo de persuasão acontece em uma atmosfera de livre escolha." O pacote completo O Método Synapse para promover engajamento:   Persona. Copywright. Gatilho mental. Storytelling. Marketing de conteúdo. Tráfego orgânico e pago. Comunidade Online Saúde Digital Podcast Você é médico? Quer interagir com o Lorenzo Tomé e com outros colegas inovadores da medicina digital?  Entre na Comunidade do Podcast Saúde Digital na SD Conecta! Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Ecossistema! ACESSE AQUI! Episódios Anteriores - Acesse! SD159 - Por trás das fusões e aquisições SD158 - Como administrar seu negócio na saúde SD157 - Medicina reativa, preventiva e preditiva SD156 - Healthtech de finanças ou Fintech de saúde? SD155 - Da Lâmpada ao Prontuário Eletrônico: Philips healthcare Música | Declan DP -  Fantasy "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"  

How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ? What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries . Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website: www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research 11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance 25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch

Marcello Pasqualucci, head of experimentation at SKY explains how neuromarketing works and how easy it is to trick our brains into buying more and consuming mindlessly. In a fascinating upcoming talk, Marcello goes deep into the fascinating facets neuroscience and human behavior. A little snippet of our talk just because Find out more about your host on moreteekay.com --- Send in a voice message: https://anchor.fm/claritywithteekay/message

If your marketing materials aren't as effective as you'd like, I have good news:  A bunch of nerdy neuroscientists figured out how to make your marketing shoot straight into your prospects' brains. Not only will this make you unforgettable, but it also makes your prospects ancy to sign up for your services.  In this episode, you'll discover 7 neuromarketing tips that make your marketing wickedly effective and how to apply them.  Want more people begging to become your client? Listen now.  Show highlights include: The “Serial Position Effect” discovered by neuroscientists for making every marketing campaign more profitable (1:33)  How to use your prospects' natural cognitive biases to “ethically force” them to sign up for your financial services (1:52)  The special “Layers” trick for instantly making your financial services more demanded and valuable (3:47)  Why acting like a doctor boosts your clients' success (and lines your pockets) (5:39)  The missing “P ingredient” in your marketing that makes all your benefits and features fall on deaf ears (6:30)  How to activate your prospects' “Greed Glands” so they beg you to become your client (8:39)  Why adding a picture of yourself at Disney World to your website effortlessly magnetizes your ideal clients (15:13)  The “Textural Adjective” tactic for transforming your worst-performing marketing materials into your new control (17:55)  If you're looking for a way to set more appointments with qualified prospects, sign up for James' brand new webinar about how financial advisors can get more clients with email marketing.  Go to https://TheAdvisorCoach.com/webinar to register today.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. Discover how to get even better at marketing yourself with these resources: https://www.theadvisorcoach.com/financial-advisor-sales-training.html https://www.theadvisorcoach.com/financial-advisor-coaching.html https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html

There's a lot more to personal branding than just putting yourself out there. It's all about everything you do! Quite frankly, there are three important things that are extremely helpful to make this job easier – connections, technology, and neuromarketing. In today's conversation, Erik Cabral speaks with Dan Russell, an award-winning performance marketer and the author of Snake Oil. In his book, Dan lays out the framework of the process called “The Marketing Operating System” and how neuromarketing merges brain science and direct response marketing. Over the past nine years, Dan has unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. Dan has built amazing brands, not just for himself, but for others. His life mission is to improve humanity with technology, seeing it as the most massive tool that we have, to solve all sorts of problems. Here are some power takeaways from today's conversation: The compounding effects of networking The depth and authenticity behind a personal brand Finding moments of clarity when you're stress-free How to manage your ego Finding opportunities at events Neuromarketing and “The Marketing Operating System' Episode Highlights: The Compounding Effects of Networking Developing solid relationships is paramount in any business because it's one of the pillars of marketing. You just have to put yourself out there. Get in front of the people and have those conversations. Invest your time, money, and effort into getting in the room with the right people. And over time, those connections will produce compounding effects. You start to build your reputation and ultimately, this builds your confidence. How to Manage Your Ego If you can speak to 100 people who are total strangers, they're going to be raving fans when you get off-stage. That experience can be overwhelming and it's common for the ego to start to kick in once people start lining up, eager to talk to you. One of the guiding principles to keep your ego in check is realizing that at some point in the past, you were in the exact same position as everybody else in the audience. Just because you're on stage doesn't mean you're any better than them. It just means that you have the information they're looking for. Finding Those Opportunities at Events Whenever you're at events, dive into those opportunities where you get to have deep conversations with other people. The conversations that happen after 11 pm at these events are sometimes even more important and valuable than the content shared at the 9 am session. It's when it's late at night that you get into deeper conversations, whether it's about health, philosophy, or business – where the guards are down, the walls are down. You will have a camaraderie with them that wouldn't have existed through a conversation over lunch. The Marketing OS Marketing has become so overwhelming and confusing for so many entrepreneurs and business owners. In Dan's book, he outlined “The Marketing Operating System', as an answer to problems in the industry at large (e.g. lack of regulation in B2B marketing). The book is for entrepreneurs and marketing executives who don't know what is the next step to take down the road. Resources Mentioned: Books: Snake Oil: Genuine Marketing in an Age of Cure-Alls by Dan Russell Traction by Gino Wickman Twitter: @heydanrussell --- Support this podcast: https://anchor.fm/erikecabral/support

My name is Anshar Seraphim and I teach High-Stakes Negotiation, Persuasive Psychology, Neuromarketing, Interpersonal Dynamics, and Communication. My past clients include celebrities from the entertainment industry in Nevada and abroad, C-Suites, corporations, and individuals who are looking to hone their negotiation skills and learn how the power of psychology, neuroscience, and interpersonal dynamics can help change the face of the way they do business. Anshar Seraphim can teach you not only how to close the sale, but to build trust, rapport, and make one-time customers into lifetime clients. He has trained sales associates and managers in bridal and engagement ring sales for Kay Jewelers and Jared the Galleria of Jewelry and has two decades of experience in sales and communication. After helping to break records for fundraising for St. Jude Children's Research Hospital for Signet, the company that owns Kay Jewelers, he was invited by his district manager to do sales and negotiation training for all the stores in his immediate region, resulting in the training of hundreds of jewelry store associates and managers in the Pacific Northwest.  Interestingly, he has also worked in the legal brothel industry, training sex workers on how to apply psychological principles to their negotiations for full-service sex work. His negotiation and communication training was responsible for increasing the gross sales of the top booking legal sex workers in the United States by over 300%, a success so significant he was invited to organize and implement training for multiple brothel properties in Nevada. Anshar didn't get his start in sales like most people do. When joining the US Navy, enlisting for their Cryptography program, he found out that he had undiagnosed autism that should have disqualified him for service after already becoming a sailor. With a heavy heart, he left his military career to learn more about his Autism diagnosis and how to overcome and cope with the challenges presented by it. He went into information technology and worked at his local college, developing his communication skills and working one on one with college students and faculty in their disability services program. He tutored every subject, from calculus to electrical engineering to astronomy to organic chemistry, and used his systems knowledge to not only help those in academia but also work on his own personal development in his weakest area, dealing with people.  Anshar now does customized negotiation training as a consultant, speaks on emotional dynamics, and advocates for the benefits that neurodiverse hiring can bring to the world of business. https://www.facebook.com/anshar.seraphim anshar.seraphim@gmail.com www.marlanasemenza.com Audio : Ariza Music Productions Transcription : Vision In Word Marlana Anshar Seraphim teaches high stakes negotiation, persuasive psychology, neuro marketing, interpersonal dynamics, and communication. He can teach you not only how to close a sale, but to build trust rapport and make one-time customers into lifetime clients. So, if you're looking to hone your negotiation skills and learn how the power of psychology, neuroscience and interpersonal dynamics can help change the pace of the way you do business, this is the man you need. Welcome Anshar.  Anshar  Hi, how are you?  Marlana I'm doing well. So, tell me, why is it so helpful to know our personality type? Anshar Well, you have a timeline. Basically, it's kind of like a spectrum. Some people argue that sexuality is on a spectrum, or the introversion and extraversion are on a spectrum, there are actually a few different elements of personality spectrum. And these are identified by Carl a long time ago. And it's not just introversion and extraversion. But it's...

Jo Britton Discusses NeuroMarketing & Going Viral On LinkedIn! STTP EP. 63 If there's one person that I love talking to about psychology it's this lady. Jo is a specialist in all things Neuroscience, Marketing & Leadership. Not only does she help some of the world's largest businesses through her consultancy. She has also built an amazing brand over the last 18 months using LinkedIn. From nothing to viral content every single month. Jo shares her insights into what works for her, and more importantly what doesn't. Please make sure you go and check Jo out on LinkedIn. She provides some really valuable insights into how she scaled her business. He's been my mentor for the last 3 years and I know he will provide you with great value. Connect with Jo: www.linkedin.com/in/https://www.linkedin.com/in/jobrittonpace/ Connect with me: www.linkedin.com/in/christaylor-p44 100 Content Ideas: www.pipeline44.com/content-ideas

Cada cierta cantidad de episodios me gusta hacer un resumen de lo que aprendo de mis invitados e invitadas. Este episodio es ideal para que te pongas al día con GTD: El Podcast y puedas seguir creciendo junto a nosotros. En este episodio encontrarás madres orgullosas, biohacking, salud física y salud mental entre todos los temas que tocamos.Suscríbete en YouTube aquí :http://www.youtube.com/ganatudiaAñade 10 horas a tu semana!!!www.10horasatusemana.comEste evento VA A CAMBIAR TU VIDA, oprime aquí :www.larutaganadora.comEnvía email a info@ganatudia.com para que añadirte a la lista de espera.Si quieres crear una estrategia para tu vida, coordina tu cita aquí:https://linktr.ee/CarlosFigueroahttp://www.ganatudia.comhttp://www.instagram.com/ganatudiahttp://www.instagram.com/carlosefigueroahttp://www.facebook.com/ganatudiainfo@ganatudia.com

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/ Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it. Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode. [0:00] Intro [01:17] Large corporations use neuromarketing to increase sales. [03:40] Academic acceptance of neuromarketing [05:46] Deloitte gets into consumer neuroscience [07:09] Behavioral data vs. Market research data [10:12] How neuroscience is revolutionizing marketing [12:05] Using GSR - Galvanic Skin Response [12:25] Neuromarketing helps segment customers [15:29] Three basic types of motivation [21:53] FMRI - advantages and disadvantages [24:06] Cost concerns of fMRI [27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing

This week on The Home Builder Digital Marketing Podcast, Dan Russell of Vivid Labs joins Greg and Kevin to discuss neuromarketing and how it can help home builders inform creative marketing strategies and gain insights into their home buyers. https://www.buildermarketingpodcast.com/episodes/119-neuromarketing-for-home-builders-dan-russell

Do you have a more masculine achievement impulse brain or a more feminine utopian impulse brain? Neuroscience has discovered how to market differently to each type. Your type effects your decisions and how you feel about the world. Understanding the differences between each is vital when it comes to marketing but it is also super helpful to understand when navigating your personal relationships.Katie Hart is passionate about providing insight into our brains, and using that knowledge to help people understand themselves better. She has been running her own neuromarketing business for almost 14 years now, working with clients such as Dove, Honda and Lloyds Bank in that time. She has recently completed her MSc in Applied Neuroscience and is a well known speaker, both nationally and internationally, on ways neuroscience can be applied within marketing.In this episode:How Katie completed her MSc (The Master of Science) while homeschooling her 2 daughters during lockdown (1:55)Katie discovered her passion for neuromarketing fifteen years ago where she was able to combine her skills in marketing and psychology (4:45)Gender difference in marketing and how most campaigns were targeted at the more masculine brain which only served half the market (6:50)The masculine achievement impulse brain is more about competition and the feminine utopian impulse brain is about creating what is best for everyone (8:24)How attitudes to risk in both brain types differ (17:00)Which brain types match best in relationships (19:00)The drive behind achievement can sometimes be utopian principles, like in Katie's case (24:00)Tips on how to target your marketing effectively (26:00)Testing the engagement of the Uk government standard messaging during covid lockdowns with both brain types (32:18)Changing the lights on the Tokyo subway reduced suicide by 74% is an example of how our brains are impacted by so many subtle changes (35:40)How eyes are structured differently in male and female and why that is. (38:05)Connect with Katiehttps://katiehart.co.ukhttps://www.linkedin.com/in/aboutkatiehart/https://www.instagram.com/neurokatiehart/https://twitter.com/NeuroKatieHartConnect with Rania FacebookInstagramTwitterLinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Você precisa parar a vida antes que a vida pare você. Neste episódio de #133 do No Brain No Gain CAST, eu vou te ensinar a planejar seu sabático e a importância de corrigir a rota. O No Brain No Gain Cast é uma produção da Become School. Você pode ter mais acesso a conteúdos no @Become.School no IG.

Alex is a neuromarketer and the CEO of Hidden Falls Media, which provides marketing services for e-commerce brands. He is also host of the Neuro Hive Podcast, guitarist, and Arete Syndicate member.If you have any interest in marketing, sales, or psychology, then this is an absolute can't-miss episode. It's full of golden nuggets and insights I guarantee you won't get anywhere else. In fact, this is one of those episodes where you'll want to re-listen and take notes. Tune in and get ready to greatly expand your knowledge around marketing, branding, sales, and human psychology.Inside The Episode:What neuromarketing is and how it can help youWhy most marketing tactics only work temporarilyWhat a reverse funnel isHow to rewire the way your brain uses dopamineThe one person who Alex considers to be Not Most PeopleWhat is working in online marketing right nowNext-level marketing insights you won't get anywhere elseWhy understanding human psychology is the ultimate life hackWant More Not Most People? - Ways To Get Involved/Stay ConnectedJoin The Not Most People AllianceFollow Not Most People On InstagramSubscribe & Turn On New Episode Notifications Connect With AlexFollow Alex On InstagramAccess The NeuroHiveWant To Show Your Support?Leave A Review  On iTunesLeave A Review On AudibleConnect With BradleyBradley's InstagramSupport the show

O sentido da vida sobreviver e reproduzir, por isto todas as atividades que nos fazem sustentar estes dois objetivos dão prazer, para nos estimular: comer, dormir, reproduzir…são recompensas. Neste episódio vamos aprender a se relacionar com o sistema de recompensas do cérebro, e como doutrinar teu pensamento para conquistar projetos a longo prazo. O No Brain No Gain Cast é uma produção da Becom School. Siga @Become.Scchool no IG.

Desde actuar y cantar hasta crear nuevas experiencias en espacios digitales. Esta semana nos sentamos con Andrés Santiago y hablamos sobre no descartar errores, las verdades absolutas y el impacto de tus decisiones en tu vida. Andrés nos cuenta qué pasa cuando en lugar de perseguir tu sueño, comienzas a actuar por reconocimiento. Conversación profunda con este caballete.Suscríbete en YouTube aquí :http://www.youtube.com/ganatudiaAñade 10 horas a tu semana!!!www.anade10horas.comEste evento VA A CAMBIAR TU VIDA, oprime aquí :www.larutaganadora.comEnvía email a info@ganatudia.com para que añadirte a la lista de espera.Si quieres crear una estrategia para tu vida, coordina tu cita aquí:https://linktr.ee/CarlosFigueroahttp://www.ganatudia.comhttp://www.instagram.com/ganatudiahttp://www.instagram.com/carlosefigue...http://www.facebook.com/ganatudiainfo@ganatudia.com

Estudos indicam que não é a prática ou o hábito que levam a aprendizagem, para o cérebro. É preciso ativar mecanismos que te ajudam a aprender com maior eficiência e prolongando sua memória sobre o que aprende. Neste episódio eu te esclareço esta estratégia. Para mais conteúdos de ciência e carreira, siga o IG da @Becom.School, produtora do No Brain No Gain Cast.

Over the past few months we've had riveting conversations with brands who have mastered the art of brand loyalty. We've discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week's episode we're recapping the sage lessons we've learned in our customer-centric journey so far.   Some highlights of what we cover: How to use brand purpose as a guide to make key business decisions with Leeway Home Why understanding the science of attraction can help you attract customers and create brand loyalty with Prince Ghuman, co-author of Blindsight What it looks like to create a company based on representation and change with BE.U.TYMRK.D co-founders Shellise Josephs and Kadene Brown The importance of focusing on customer experience with Wood Fire Food Co. How to build a business based on how you want your customers to feel with Gideon's Bakehouse   Listen to the full episodes of Season 2 so far: Leeway Home (P.1): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-1-unboxing-consumer-needs-through-customization/id1535090919?i=1000544916467 Leeway Home (P.2): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-2-unboxing-consumer-needs-through-customization/id1535090919?i=1000548216046 Blindsight (P.1): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-1-the-science-behind-why-consumers-really-buy/id1535090919?i=1000549642433 Blindsight (P.2): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-2-the-science-behind-why-consumers-really-buy/id1535090919?i=1000550452519 U.TYMRK.D (P.1): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-1-setting-a-new-standard-for-beauty/id1535090919?i=1000551942320 U.TYMRK.D (P.2): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-2-setting-a-new-standard-for-beauty/id1535090919?i=1000552559979 Wood Fire Food (P.1): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-1-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000555582037 Wood Fire Food (P.2): A Three Ingredient Story of Brand Loyalty:https://podcasts.apple.com/us/podcast/wood-fire-food-p-2-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000556270828 Gideon's Bakehouse: A Palatable Love Letter To A Community: https://podcasts.apple.com/us/podcast/gideons-bakehouse-a-palatable-love-letter-to-a-community/id1535090919?i=1000560254724 Links to our Guests: Leeway Home: https://leewayhome.co/ BEUTYMRKD:https://beutymrkd.com/ Prince Ghuman: https://www.popneuro.com/ Wood Fire Food: https://www.woodfirefoodco.com/ Gideon's Bakehouse: https://www.gideonsbakehouse.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

Uma Karmarkar joins Tim to talk about neuromarketing. It's a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look at the things that consciously and unconsciously influence how people make decisions. More deeply, she studies how people make buying decisions when they don't have all of the information or when bias may come to play. https://traffic.libsyn.com/secure/shapingopinion/Neuromarketing_auphonic.mp3 Not long ago, I read an article in Harvard Business Review about something I hadn't really heard of before. But it sounded interesting. It's called Neuromarketing. The term alone caught my attention. “Neuro” or the nervous system, combined with marketing. So, what is it? According to writer Ben Harrell, “The field of neuromarketing – sometimes known as consumer neuroscience – studies the brain to predict and potentially even manipulate consumer behavior and decision-making.” Neuromarketing is about measuring all of the physiological signals we send about how we feel. Remember the saying, “Never let them see you sweat?” When people see you in a stressful situation, they know you're nervous, perhaps unsure of yourself, if they see you sweating. Your perspiration is a physiological sign that you're nervous and worried, even if your words and facial expression are under control. When people see that, they know better. Neuromarketing takes this idea to an unbelievable level. It measures indicators well beyond the obvious ones we can see with our naked eyes. Neuromarketing research helps organizations and companies learn more about your motivations, preferences, the decisions you make or do not make. And all of this can help them develop products and services. We're not just talking about selling cars or insurance. Neuromarketing can be used to get you to use software, apps and digital platforms. It can be used to try to sway your opinions through ad campaigns, marketing campaigns, political campaigns, activist issues campaigns, and so much more. In short, neuromarketing helps researchers get inside your head to more effectively, pardon the pun, shape your opinions and attitudes. Links Uma Karmarkar, UC San Diego Neuromarketing: What You Need to Know, Harvard Business Review What is fMRI?, UC San Diego Electroencephalogram (EEG), Mayo Clinic About this Episode's Guests Uma Karmarkar Uma Karmarkar is an assistant professor of marketing at the University of California at San Diego. Her research examines the factors that consciously and unconsciously influence how people make decisions, and the ensuing implications for marketplace practices. In particular, she looks at how people use their (incomplete) information when they are faced with uncertain decisions or unfamiliar options, and the biases that can emerge from these situations. Her work also explores the ways in which companies' decisions about how and when to offer information can frame consumers' expectations and influence their purchase behavior. This research takes an interdisciplinary approach, combining marketing, behavioral economics, neuroscience and psychology.  Her work aims to enable firms to communicate better with their customers, and improving consumer confidence and satisfaction with the decision process. Before joining the Rady School, Karmarkar was an Assistant Professor in the Marketing Unit of the Harvard Business School, and spent a year as a visiting professor at the Haas School of Business at U.C. Berkeley. Karmarkar was named a Marketing Science Institute Young Scholar in 2017. She has received research grants from the National Institutes of Health, and from the Department of Defense. Karmarkar earned a Ph.D.