Podcasts about Neuromarketing

“Otimizando o comportamento humano com Neurociência” éo tema deste Podcast, em inglês, com o convidado Marco Baldocchi conduzido, em inglês, por Cibele Marques de Souza e João Pentagna, idealizadores da NeuroMarket.Escute a resenha em português a partir do minuto 26:55.Marco tem mais de uma década de experiência em neuromarketing, autor premiado e palestrante em grandes eventos, ajudando marcas a explorar a mente do consumidor e gerar resultados impactantes.Tópicos abordados neste episódio:- Experiência do Marco e a Neuralisys- O mercado de Neuromarketing Europa vs EUA- Metodologias de Neuromarketing utilizadas em experimentos- Cases- Pesquisas no varejo físico e online

“Otimizando o comportamento humano com Neurociência” éo tema deste Podcast, em inglês, com o convidado Marco Baldocchi conduzido, em inglês, por Cibele Marques de Souza e João Pentagna, idealizadores da NeuroMarket.Escute a resenha em português a partir do minuto 26:55.Marco tem mais de uma década de experiência em neuromarketing, autor premiado e palestrante em grandes eventos, ajudando marcas a explorar a mente do consumidor e gerar resultados impactantes.Tópicos abordados neste episódio:- Experiência do Marco e a Neuralisys- O mercado de Neuromarketing Europa vs EUA- Metodologias de Neuromarketing utilizadas em experimentos- Cases- Pesquisas no varejo físico e online

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Neuromarketing y Marca personal, estas son las disciplinas en las que se especializa el joven Emmanuel Vázquez Zayas..Nos consigues porFB / IG: CC2 prYouTube: CC2 prSpotify / Anchor : Que es la que hay PR.@cc2pr#emprender #emprendimiento #photooftheday #photographer #color #lowlights #model #profesional #2creative #business #businessman #accountant #writer #filmaker #video #editor #creators#photographer #photooftheday #puertorico #cc2pr #model #style #te #creative #2creative #puertorico #photography #quality #modamujer #moda #picofday #podcast

Mergulhe na mente do consumidor com o Prof. Pedro Camargo, referência em neuromarketing! Mestre em Educação, especialista em neurociências e professor da FGV, ele é autor e palestrante internacional. Neste episódio, falamos sobre como emoções guiam decisões de compra e técnicas práticas de neuromarketing para alavancar suas vendas. Essencial para coaches, empresários e profissionais de marketing!

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I'm digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what's actually happening in the buyer's brain when they experience the “ick.”We'll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you've ever thought “I don't want to be salesy,” but also don't want to be invisible this one's for you.

Welcome to the first-ever Monday Science Live! In this lively and unfiltered episode, Dr. Bahijja Raimi-Abraham kicks off a new interactive series exploring the real-world science, technology, and ethical questions behind Black Mirror Season 7. This week, we dive into Episode 1 – "Common People", a powerful commentary on healthcare, corporate greed, and consciousness.From chaotic lighting mishaps to deep reflections on subscription-based medicine, Dr Bahijja explores the disturbing implications of Rivermind—a fictional tech company offering life-saving brain implants... for a fee. Topics include:

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Can emotional design reshape the future of digital banking? This episode explores how neuromarketing and neuroscience transform fintech and digital banking—from cold, functional interfaces to experiences that tap into users' emotional responses to money. Learn how dopamine-driven design can build trust, drive engagement, and inspire healthier financial habits.We dive into the power of gamification, personalization, and positive reinforcement to make banking feel rewarding—and ask the big question: Where's the ethical line? Discover how to apply these insights transparently and responsibly to create meaningful financial experiences.Whether you're a designer, strategist, or fintech innovator, this episode will challenge how you think about finance—and reveal how the brain might be your most powerful design ally.  Find out:How “dopamine banking” can drive engagement without manipulationWhy emotional design can outperform data-heavy dashboardsWhat cognitive biases mean for designing better fintech experiencesRead the full article on UXDA's blog: https://www.theuxda.com/blog/neuromarketing-in-digital-banking-fintech-design* AI podcast on UXDA article powered by Google NotebookLM

Unlocking Emotional Engagement with NeuromarketingIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Nicole Powell, CEO of HALCON Marketing Solutions, about the cutting-edge intersection of neuroscience, psychology, and marketing—better known as neuromarketing. Nicole shares how businesses can tap into the subconscious minds of their customers to build trust, connect emotionally, and ultimately improve their marketing performance.Josh opens the show by sharing a free video training based on insights from over 2,000 one-on-one conversations with business leaders. His methodology focuses on achieving 100% inbound marketing—without relying on ads, cold outreach, or spam—generating over eight figures in revenue.How Neuromarketing Drives Better Brand StrategyNicole Powell brings a deep understanding of brand strategy and neuromarketing, helping businesses align their messaging with the way the human brain actually makes decisions. By applying neuroscience to marketing tactics, Halcon Marketing Solutions identifies which emotional and psychological triggers influence customer behavior.Many of our decisions, Nicole explains, are made subconsciously. Neuromarketing allows businesses to reach those hidden decision-making drivers by examining emotional responses, often through advanced techniques like brain scans. The result? Messaging that resonates on a deeply human level.Storytelling, Empathy, and Trust: The Modern Marketing TrifectaAccording to Nicole, modern marketing success hinges on three key principles: emotional storytelling, personalization, and authenticity. Customers are constantly bombarded with content. To stand out, businesses must tell compelling stories that not only inform—but emotionally move—their audience.She also emphasizes the need for empathetic messaging. It's not enough to talk about product features or surface-level benefits. Nicole urges brands to dig deeper and ask, "What are our customers really feeling or fearing?" This mindset helps marketers develop campaigns that speak to core human concerns and aspirations.From understanding the stress a physician may feel when relocating, to positioning a real estate agent as a supportive partner rather than a salesperson, Nicole shows how emotional alignment can make all the difference.About Nicole PowellNicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek.About HALCON Marketing SolutionsHALCON Marketing Solutions is a boutique marketing agency that combines data-driven strategy with neuroscience-informed techniques. Their unique approach helps brands build trust, establish emotional connections, and increase engagement through custom branding and strategic storytelling.Links Mentioned in this Episode:

Entender como o cérebro dos consumidores reage a estímulos (cores, sons, imagens e palavras )e influencia a tomada de decisão de compra, permite que a gente crie estratégias mais eficazes para captar a atenção, despertar emoções e incentivar ações do público. O que leva as pessoas a escolherem um produto ou serviço é o que o neuromarketing faz.A gente conversou com um fera nesse assunto, o João Paulo Gomes, especialista em Neuromarketing e CeO da Prensa MKT.Você tá fazendo alguma coisa parecida no seu negócio? Conta ai pra gente!

Como a neurociência pode turbinar suas vendas e transformar sua abordagem comercial? No episódio #159 do Hotmart Cast, Carol Iasmim, especialista em neurovendas, compartilha como a neurociência aplicada às vendas pode ser a chave para vender com mais confiança e conectar-se emocionalmente com seus clientes. Prepare-se para entender os erros comuns que novos vendedores cometem, como superá-los e aumentar suas chances de conversão de maneira simples e eficaz.Carol revela sua trajetória de sucesso e como, ao adotar estratégias baseadas no comportamento do consumidor, foi capaz de transformar sua carreira e aumentar suas vendas, mesmo começando de baixo. Durante a conversa, ela explica como criar um relacionamento genuíno com o cliente, usar a psicologia da venda para vencer objeções e como pequenas atitudes podem fazer toda a diferença no processo de compra.00:00 Como a neurociência pode ser uma ferramenta poderosa para aumentar vendas03:30 Como entender o comportamento do consumidor06:06 O que é neurovendas10:28 O conceito da antifragilidade14:55 O pilar fundamental nas vendas18:09 Como gerar confiança e aumentar as chances de venda19:33 Como entender as necessidades do cliente24:11 Vendas: um dom ou uma habilidade?28:14 Técnicas de vendas30:15 A missão da Hotmart na vida das pessoas31:01 Como seguir processos em vendas32:20 Como se adaptar às novas tecnologias e metodologias no mercado de vendas

Episode Links: Women Still Handle Main Household Tasks in U.S. Worries about life in 2025 Taking Out the Trash? That's Still a Man's Job, Even for the Liberal Coastal Elite Women in the Workplace 2019 Ask an Expert: How Do I Relaunch My Career After a Long Break? Pregnancy, maternity and returning to work: An employer's guide Do Longer Maternity Leaves Hurt Women's Careers? Welcome to the Risk Zone: The period in which women's potential for motherhood is negatively impacting their employability Gender Differences in the Relationship Between Empathy and Forgiveness All around the world, women are better empathizers than men, study finds Why I need a women's leadership development programme Samantha Harman's Post 'Progress Over Perfection': A Mantra For HR And Leadership How Women Can Stop Seeking Validation & Own Their Worth Overcoming Your Need for Constant Validation at Work How fearless women lead How To Level Up As A Woman: 21 Hacks To Get Started   Vanessa Frater Robertson is a multi-award-winning international speaker, author, certified confidence and speaker coach with over two decades of corporate communication expertise. She has empowered hundreds of professional women to speak boldly and lead fearlessly. As the founder of the Global Confidence Core Movement, predominantly for faith-based women, Vanessa is dedicated to breaking barriers and igniting self-belief. Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessafraterrobertson/   Amy Bond is an Account Executive for an award winning learning technology company. Passionate about empowering innovative Learning and development professionals, to drive engagement in their workforce and encourage a meaningful culture of social learning. I love supporting progressive organisations harnessing the power of impactful tech, to close skills gaps and transform organisational performance.  https://www.linkedin.com/in/amy-bond-62a671104   Dr. Sunanda Banerjee brings over 16 years of diverse experience spanning domestic and international markets in the field of Leadership Development, Business & Strategy.  She holds an MBA and an MS degree from reputed universities, and is a PhD in Neuromarketing and is an ICF Certified Executive Coach. She works with large and medium sized corporations and her expertise lies in Leadership Development, Neuroscience in Learning, and driving organisational success through Behavioural Interventions. A TEDx speaker and a writing enthusiast, Dr. Banerjee is a sought-after panellist and speaker at leadership forums. LinkedIn profile link: https://www.linkedin.com/in/sunandabanerjee   You can contact Women Talking About Learning through our website, womentalkingaboutlearning.com We're on Twitter @WTAL_Podcast You can buy us a coffee to support Women Talking About Learning via Ko-Fi. Or you can email us via hello@llarn.com

“Neurolab Grupo Boticário” é o tema deste Podcast com a convidada Desirée Cigaran Schuck conduzida por Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market.Desirée é Gerente Senior de Performance de Produtos no Grupo Boticário. Gerencia projetos voltados ao suporte a claims diferenciados de produtos para cabelo e pele.Tópicos abordados neste episódio:- Como é o dia a dia no Neurolab do Grupo Boticário- Como o Neurolab é utilizado no processo de Lançamentos- Projetos que trouxeram resultados inesperados- Para onde o Neuromarketing vai evoluir?- Facilidades e dificuldades para se fazer pesquisas com ferramentas?- Dica para empresas que queiram começar utilizar a Neurociência aplicada a Negócios

“Neurolab Grupo Boticário” é o tema deste Podcast com a convidada Desirée Cigaran Schuck conduzida por Cibele Marques de Souza e João Pentagna, idealizadores da Neuro Market.Desirée é Gerente Senior de Performance de Produtos no Grupo Boticário. Gerencia projetos voltados ao suporte a claims diferenciados de produtos para cabelo e pele.Tópicos abordados neste episódio:- Como é o dia a dia no Neurolab do Grupo Boticário- Como o Neurolab é utilizado no processo de Lançamentos- Projetos que trouxeram resultados inesperados- Para onde o Neuromarketing vai evoluir?- Facilidades e dificuldades para se fazer pesquisas com ferramentas?- Dica para empresas que queiram começar utilizar a Neurociência aplicada a Negócios

"Olá. Eu sou o Fernando Di Chiara.Diretor de Vendas na Innovators Representações + Ideias, uma empresa brasileira (paranaense) que desenvolve soluções industriais para grandes corporações mundiais e nacionais.Tenho mais de 30 anos de experiência em vendas, gestão comercial, comunicação e marketing, atuando em segmentos como: química, mecânica, eletrônica, serviços, saúde e educacional.Sou membro ativo da AMA (American Marketing Association), NMSBA(Neuromarketing Science of Business Administration), Neurobusiness Society, onde sou Embaixador de Neurovendas para o Brasil e do CRA (Conselho Regional de Administração).Minha missão é facilitar o negócio com os clientes, agregando valor em todos os processos e entregando resultados de verdade. Para isso, utilizo os conhecimentos de Neurovendas e Neuromarketing, que aplico tanto na minha equipe quanto nos meus treinamentos como professor em 9 universidades, como na Unifor, Unidavi, HSM, ISAE/FGV e outras instituições de ensino, Escolas de Negócios e Empresas no Brasil, Estados Unidos e Emirados Árabes.Possuo certificações em ANPQP, CBO e Professional Sales Skill.Além disso, fui reconhecido e premiado por cases de sucesso na PPG Industries e na Brady, onde atendi clientes globais e corporativos.Sou apaixonado por vendas e marketing e por ajudar outros profissionais a crescerem em seus negócios.Lembre-se sempre:TEM QUE SER FÁCIL FAZER NEGÓCIO COM VOCÊ.Fernando Di Chiarahttps://www.instagram.com/dichiara_oficial/https://www.linkedin.com/in/fernandodichiara/fernando@dichiara.com.brwww.dichiara.com.br=======================================

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Je reçois Léa Mistre, du compte @DestinationDigitalNomad — elle-même digital nomad, elle a su expérimenter à travers ses voyages, et désormais sa mission de transmettre à celles et ceux qui veulent à leur tour devenir digital nomad, ses outils, ses enseignements, ses retours d'expériences.Si tu rêves de plus de liberté, de pouvoir travailler de n'importe où dans le monde, de t'imprégner des cultures locales tout en continuant de développer ton business, cet épisode est fait pour toi.Compte Instagram de Léa : https://www.instagram.com/destinationdigitalnomade/Télécharge son guide gratuit : https://www.destinationdigitalnomad.com/guidegratuit______

Bienvenue dans cet épisode où l'on décrypte ensemble les signaux qui te montrent que ton offre est la bonne.Au délà des stratégies marketing, on part à rencontre de toi, de tes valeurs, de ton fonctionnement et du style de vie que tu veux te construire.À l'aide des outils comme le Human Design, l'astrologie, la numérologie ou encore le développement personnel, tu découvriras quelles offres sont faites pour toi.Je te partage les clés pour créer une offre alignée, impactante et scalable, sans te perdre dans des business models qui ne te ressemblent pas !

Bienvenue dans cet épisode où on parle d'argent, abondance financière et blocage mindset.Pourquoi certains obtiennent-ils ce qu'ils désirent pendant que d'autres stagnent ? Cette fameuse opposition “mindset de riche ou mindset de pauvre”.Je te partage les clés pour lever tes croyances limitantes, incarner dès aujourd'hui la version de toi qui a déjà réussi et attirer tout ce que tu veux dans ta vie

Dans cet épisode, on parle d'amitié et de business : est-ce vraiment compatible ?J'ai longtemps cru que réussir en solo, c'était la seule option. Je te partage MON expérience, de la solitude entrepreneuriale à la puissance des connexions.On déconstruit la concurrence, et on parle de l'impact de ton entourage sur ton succès et de comment bâtir des relations vraies sans jouer un rôle.

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D, packaging design, and shopper insights using techniques that go beyond traditional surveys to measure emotional responses. By integrating Affectiva's technology, iMotions can now offer scalable solutions for market research, including facial expression analysis, head pose, and attention metrics. Imotions is working towards a SaaS model where clients can easily conduct online studies with features like webcam-based eye tracking and respiration measurement. The company focuses on providing high-quality raw data and proven methodologies, allowing clients to integrate various behavioral science concepts into their research. iMotions has a strong global foothold in academia, working with more than 70 of the world's top 100 universities. Show notes, text and video: https://www.rogerdooley.com/imotions-affectiva-hartzbech/ Peter Hartzbech is the Founder & CEO of iMotions, a company based in Copenhagen that specializes in biosensor software designed for the analysis of complex human behaviors. Driven by a desire to use technology to improve the world, Hartzbech established iMotions at the age of 25. The iMotions platform is used by over 1,300 organizations to study human behavior and cognition, diagnose neurological diseases, improve customer experiences and learning environments, and enhance overall human well-being. In October 2021, iMotions joined Smart Eye, a leader in Human Insight AI. Hartzbech is also a Business Angel Investor in start-ups and a founding member of the ByFounders Fund.  

Dans cet épisode, on déconstruit l'idée qu'on doit choisir un seul rôle dans la vie. On est multidimensionnelles, et s'autoriser à incarner toutes nos facettes, c'est la clé de l'épanouissement personnel et entrepreneurial ✨Je te partage mon propre shift identitaire et pourquoi oser être pleinement toi est un véritable acte d'amour ❤️Alors comme le dirait Chloé Bloom, prête à incarner tous les rôles de ta vie ? Appuie sur play et laisse-toi guider

 Bonjour,Vous avez du mal à capter l'attention de vos prospects ? Vos taux de conversion stagnent et vous cherchez des idées pour déclencher l'achat ? Cela veut dire qu'il est temps d'adopter une approche plus scientifique et plus percutante .Les neurosciences justement explorent le fonctionnement du cerveau et des mécanismes qui l'animent. L'objectif est d'optimiser vos stratégies marketing en se basant sur les émotions et l'inconscient afin d'influencer les décisions d'achat et d'améliorer l'impact des campagnes. Découvrez comment appliquer cette méthode avec des exemples concrets grâce au replay vidéo & slides de mon dernier atelier en ligne "Neurosciences et Growth Hacking, le Duo Magique" : https://www.conseilsmarketing.com/growth-hacking/neuromarketing-growth-hacking-le-duo-magique-replay-slides/ Et si vous vous allez encore plus loin, nous avons conçu pour vous le Pack Growth Hacking + Neuromarketing :

Die meisten von uns arbeiten ja im weitesten Sinne in einem Bereich, in dem es darum geht, Leuten etwas zu verkaufen. Und unsere Aufgabe ist es, Information dafür zu strukturieren oder zu gestalten. So weit so gut. Gesa Lischka ist da aber etwas radikaler, denn in ihrer Agentur Kochstrasse geht sie das nicht nur mit gesundem Menschenverstand oder Marktforschungen an, sondern sie setzt neurowissenschaftliche Studien ein, um Marketing erfolgreicher zu machen.

Dans cet épisode, plongez dans les outils et actions concrètes pour gagner confiance en soi. Je vous partage 7 méthodes que vous pouvez utiliser dès aujourd'hui pour devenir cette femme confiante.On ne nait pas avec de la confiance en soi, mais on est tous capable de développer une confiance sincère envers soi.Appuie sur play et laisse-toi guider.______☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinechk.coaching/

Dans cet épisode bottage de fesses, je te partage une vérité dont personne ne parle sur les réseaux sociaux : celle de devenir CEO de son entreprise au delà du marketing.Prendre des décisions, avoir de la visibilité sur ses finances, anticiper les problématiques juridiques… en devenant entrepreneur, on choisit aussi cette partie là.Je te livre mes enseignements personnels pour passer de Freelance dans son coin à Cheffe d'entreprise.______☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinechk.coaching/

Plonge dans un épisode sans filtre qui parle de ce qu'on voit chez les entrepreneurs qui gagnent des millions : la course au toujours plus.Entrepreneure depuis 2021, j'ai envie de te montrer qu'on peut réussir dans l'entrepreneuriat sans devoir laisser de côté sa santé. Je te livre en toute vulnérabilité mes réflexions sur l'anxiété et le burn out entrepreneurial.______☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinechk.coaching/

Tu te demandes comment réellement transformer ta vie et ton business, sans te sentir submergée ?

Et si finalement mettre fin à un projet, une relation, une entreprise, ce n'était pas une bonne chose pour te permettre de te développer encore plus ?Dans cet épisode, on aborde ma vision de l'échec et ma plus grande leçon de l'année 2024 : tout est un cycle, tout à un début et une fin.Parfois on laisse partir des choses, pour faire de la place à de nouvelles opportunités, idées, perspectives.Cet épisode est une invitation à stopper la sur-anticipation et vivre enfin pleinement le processus qui te mènera à tes ambitions profondes.______☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinechk.coaching/

Dans ce tout premier épisode de Pour/Contre, on s'attaque à des sujets qui font débat dans l'univers des entrepreneurs indépendants :Afficher ses prixÊtre authentiqueL'affiliationTikTokLes évènements en présentielLe plagiat…Si tu veux savoir ce que j'en pense, et si tu es prêt·e à débattre, appuie sur play ✨______

Après trois ans de focus sur le marketing, la vente et le développement de mon entreprise en ligne, j'ai pris conscience que mon business ne me correspondait plus à 100%. Et si ton business évolue, mais que toi, tu évolues aussi (et souvent plus vite !), tu peux te retrouver dans un gros désalignement.Dans cet épisode, je te parle de cette prise de conscience : pourquoi j'ai décidé de changer de direction, de sortir de ma zone de confort et de parler de ce qui me passionne vraiment.

Et si Noël était l'occasion de te rappeler que tu n'as pas à plaire à tout le monde ?

Dans cet épisode je te donne mes meilleures stratégies pour survivre à ces repas de fêtes où on jongle entre magie de Noël et interrogations gênantes sur ton business. Comment répondre avec humour (et un peu de piquant) aux tantes, oncles et autres proches qui n'ont toujours rien compris à tes choix de vie ou entrepreneuriaux ?✨ Parce qu'être une entrepreneure, ça veut aussi dire savoir naviguer entre l'envie de répondre à des questions parfois déplacées et le besoin de protéger son énergie et son temps.______☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinechk.coaching/

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Could understanding how people think and feel give you an edge in SEO?In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.00:00 Intro01:13 Meet the SEO Expert02:21 Giulia's Background and Journey07:09 Phobias and the Brain10:16 Exercises That Can Help The Brain Overcome Phobias13:19 What Currently Excites Giulia21:14 Understanding Neuromarketing22:28 How Neuromarketing Principles Can Better The Overall SEO Experience23:34 Improving User Experience with Search Console25:20 The Importance of Familiarity in Branding26:17 Using Microsoft Clarity for Better UX27:36 Understanding Consumer Behavior and Cognitive Biases29:00 Eye Tracking and Other Neural Measures30:38 Tools or Services For Eye Tracking32:21 Psychological Triggers in SEO Copy35:04 Numerical Biases and Marketing Tactics37:39 Heuristics and Decision Making in Marketing41:07 The Role of Emotion and Trust in Marketing44:32 Future of Neuromarketing and SEO47:16 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences. Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt's previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David's previous episodes HERE Show Notes Watch Full Video Episode Introduction to Neuromarketing (00:00:01) Consumer Biases and Truth (00:05:01) Brain Activity and Marketing (00:06:00) Brand Associations (00:09:03) Impact of Visuals in Marketing (00:12:47) Subtle Influences in Marketing (00:13:19) Cheetos Commercial Case Study (00:14:23) The Power of Rhymes (00:18:40) Actions vs. Words (00:19:37) Instincts and Environment (00:24:57) Dopamine and Consumer Behavior (00:27:35) Creating a Safe Environment (00:31:03) First Impressions Matter (00:33:46) Discussion on Shop Improvements (00:36:31) Creating Emotional Attachments (00:39:19) Storytelling in Marketing (00:41:49) Customer Experience Anecdote (00:42:30) Emotional Memory in Marketing (00:44:08) Innovative Customer Engagement (00:45:52) Importance of Community Engagement (00:47:37) Neuromarketing Insights (00:48:39) Closing Thoughts on Customer Care (00:50:13) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at

Sevsek de sevmesek de alışveriş hayatımızın parçalarından biri. Hepimiz markete gidiyor, reklam izliyor, internetten bir şeyler satın alıyoruz. İyi ama tercihlerimizi neye göre belirliyoruz? Neyi neden aldığımızın, neyi sevip neyi sevmediğimizin, neden o markayı değil de diğerini tercih ettiğimizin farkında mıyız? Daha da önemlisi, tüm kararlarımızı gerçekten özgür irademizle mi veriyoruz? 111 Hz'in bu bölümünde nöro-pazarlamanın ne olduğunu ve bizi manipüle edip edemeyeceğini konuşuyor, özgür irademiz üzerine bir sorgulama yapıyoruz.Sunan: Barış ÖzcanHazırlayan: Kevser Yağcı BiçiciSes Tasarım ve Kurgu: Metin BozkurtYapımcı: Podbee Media------- Podbee Sunar ------Bu Podcast, Hiwell hakkında reklam içerir..Pod50 kodumuzla Hiwell'de ilk seansınızda geçerli %50 indirimi kullanmak için Hiwell'i şimdi indirin. 1500'ü aşkın uzman klinik psikolog arasından size en uygun olanlarla terapi yolculuğunuza kolaylıkla başlayın.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into the hidden waves of communication with "Subliminal Echoes," a groundbreaking podcast that peels back the curtain on subliminal messaging in media, advertising, and beyond. From the whispered myths of backmasked messages in classic rock to the modern digital whispers influencing our choices unnoticed, this podcast unravels the complex interplay between technology and the subconscious mind. Each episode of "Subliminal Echoes" features expert interviews, psychological insights, and deep dives into historical and contemporary uses of subliminal messages. Join us as we explore how unseen forces shape our perceptions, beliefs, and behaviors in an age where the line between perception and reality is ever-blurring. Tune in to unlock the secrets that lie just beneath the surface of the everyday.(00:50-03:31) Introduction to the concept of subliminal messages, illustrating with examples like rapid flashes of messages on screens and subliminal cuts in images and advertisements.(03:31-07:42) Discussion on the power and history of subliminal messaging, from its psychological aspects discussed by Freud to its early use in advertising, highlighted by the influential work of Edward Bernays who utilized Freudian theories for consumer manipulation.(08:55-10:41) James Vicary's 1957 experiment claiming increased sales using subliminal messages in a movie theater; later admitted to be a hoax, though the idea continued to influence and concern the public and marketers.(10:10-22:09) Examination of subliminal advertising in various media, legislative responses, and public reaction, including fears about subliminal messages in music and other media leading to behavioral changes.(22:09-1:38:57) Deep dive into the modern implications and ethical considerations of subliminal messaging in advertising, politics, and broader media, suggesting significant subconscious influence remains a controversial and largely unregulated practice.

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.And if you're new around the block, I NEED to break it to you: I'm a psychology freak.Here's the thing…understanding human behavior can totally transform your business strategies!That's why in today's Shortie Episode, I'm dipping my toe into the fascinating world of neuromarketing strategies.By the time you're done listening, you'll have a clear understanding of how to influence client actions and decisions more effectively.Click play to hear all of this and:(00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.(00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.(00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).(00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.Listen to Related Episodes:Three Sales Strategies to Increase Your RevenueUnderstanding Customer BehaviorFor full show notes, visit jasminestar.com/podcast/episode469If you're a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE

Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups ShoeDazzle and Little Black Bag, then pursued B2B at YP and Remoov. In 2021, he was offered a role that was a perfect fit for all the skills he'd gained throughout his career and aligned with his personal values, so he accepted and joined the NDR team as their new CMO. In this role, Jeff is responsible for all direct-to-consumer marketing activities for the company, including PR, partnership development, paid search, social media, and CRM.The state of consumer debt is grim as we are coming out of COVID and battling inflation. NDR acts as an agent on behalf of qualified consumers, putting them on a budget and getting them into an escrow-like program payment that is less than their debt service. As those funds accumulate, NDR then works with creditors to negotiate down the debt owed. Jeff tells us most of their customers are out of debt within 24 to 48 months and see long-term changes in their credit behavior.On the show today, Alan and Jeff talk about why NDR doesn't want repeat businesses, how that impacts their marketing efforts, and what they are doing to stimulate demand in the upper funnel and then capture and migrate those consumers. Many people need help, but unfortunately, most are unaware that there are options like NDR to help them with debt relief, so a large part of the work for Jeff and his team revolves around building awareness, education, performance marketing, and meeting the consumers where they are by layering marketing through paid search, organic search, broadcast TV, and earned media. In this episode, you'll learn about:How does debt relief work? Why does National Debt Relief NOT want repeat businesses, and how does that impact their marketing strategy? How can marketers maximize demand stimulation, capture, and migration when the pool is shrinking?Key Highlights:[02:00] NFL Dreams[04:30] Purposeful steps in the career path[07:50] What drew Jeff to NDR?[09:40] The state of consumer debt[12:00] NDR's role and how it works[15:55] Qualifying to be a customer[18:40] Real human stories[20:00] NDR does NOT want repeat customers.[23:00] What marketing looks like at NDR[25:10] What CMOs need to know about demand capture [28:45] Learning grit, determination, and perseverance [31:15] The importance of patience [33:05] Neuromarketing just makes sense.[34:35] Nothing is set it and forget it.[35:55] We're in the midst of an AI revolution.Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.