Podcasts about Neuromarketing

Capitulo 255 de Negocios de Otro Planeta conversando con Jose Ruiz, primo español, CEO de Goli Neuromarketing una de las empresas mas antiguas e importantes de Europa, sobre la investigación de Neuromarketing en los contextos de compra natural, o sea, el punto de venta. Si quieres conectar con Jose su Linkedin es https://www.linkedin.com/in/joseruizpardo/ Si quieres saber mas de Goli https://golineuro.es/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

IN CLEAR FOCUS: June's Bigeye Book Club selection is "Neuromarketing: Practical Insights for Improving Customer Engagement." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the wrong questions. Learn how neuromarketing reveals real consumer behavior, why the brain processes images faster than text, and the physiological impact of 2D screens. We also discuss Katie's practical framework for transforming B2B and B2C strategies.

Capitulo 254 de Negocios de Otro Planeta conversando con Fabian Cabral, lider en Marketing y Ventas, profesor universitario, conferencista y formador de equipos comerciales de alto rendimiento, ademas de ser Branch Manager de K10 Mobility, ademas de docente en la Universidad de la Empresa sobre la Educación y el Neuromarketing, o dicho de otra forma, como se esta enseñando el neuromarketing en la academia. Si quieres conectar con Fabian su Linkedin es https://www.linkedin.com/in/fabiancabralguillama/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 253 de Negocios de Otro Planeta conversando con Raquel Fructos, conocida como Neurorachel, Partner Agent Spain de Neurons, Fundadora de Smart Bubble, profesora de la UNIR, sobre el Neuromarketing, la Inteligencia Artificial y como estos interactúan para hacer una Investigacion de Mercado mas rápida y accesible. Si quieres conectar con Raquel su Linkedin es https://www.linkedin.com/in/neurorachel-neuromarketing/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 252 de Negocios de Otro Planeta conversando con Jose Manuel Navarro, Coordinador del Máster Propio de Neuromarketing Aplicado de la Universidad de Granada, aparte Director de Estrategia y Marca de SEFIDE EDE, sobre el Máster de la Universidad de Granada, su experiencia, el planteamiento de la Universidad, su Laboratorio de Tecnología, uno de los mejores, en mi no tan humilde opinión, Masters del sector en habla hispana. Si quieres conectar con Jose Manuel su Linkedin es https://www.linkedin.com/in/jos%C3%A9-manuel-navarro-llena/ Si quieres saber mas del Máster https://escuelaposgrado.ugr.es/static/EP_Management/*/showCard/16/M/017#toc_mas_informacion Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

“NeuroIA” é o tema deste Podcast com o convidado Sergio Sosa, conduzido por Cibele Marques de Souza e JoãoPentagna, idealizadores da Neuromarket (resenha em português a partir do minuto 18:16)Sergio é Especialista em Neuromarketing com IA, unindo rigor científico das duas áreas. Atua para democratizar o neuromarketing científico, tornando-o acessível a empreendedores, PMEs e grandes marcas. Defensor da NeuroIA (Neuromarketing 3.0) como novo paradigma do setor. Tópicos abordados neste Podcast:- Da Neurociência à NeuroIA: Uma Jornada- A Evolução do Neuromarketing: Dos Laboratórios ao Mercado- Como a Neurociência Inspirou a Inteligência Artificial- NeuroIA: O Que É e Como Vai Além do Neuromarketing Tradicional- NeuroIA na Prática: Ferramentas e Aplicações Reais- O Futuro do Marketing com Neurociência e Inteligência Artificial

“NeuroIA” é o tema deste Podcast com o convidado Sergio Sosa, conduzido por Cibele Marques de Souza e JoãoPentagna, idealizadores da Neuromarket (resenha em português a partir do minuto 18:16)Sergio é Especialista em Neuromarketing com IA, unindo rigor científico das duas áreas. Atua para democratizar o neuromarketing científico, tornando-o acessível a empreendedores, PMEs e grandes marcas. Defensor da NeuroIA (Neuromarketing 3.0) como novo paradigma do setor. Tópicos abordados neste Podcast:- Da Neurociência à NeuroIA: Uma Jornada- A Evolução do Neuromarketing: Dos Laboratórios ao Mercado- Como a Neurociência Inspirou a Inteligência Artificial- NeuroIA: O Que É e Como Vai Além do Neuromarketing Tradicional- NeuroIA na Prática: Ferramentas e Aplicações Reais- O Futuro do Marketing com Neurociência e Inteligência Artificial

Capitulo 250 de Negocios de Otro Planeta conversando con Pepe Martinez, docente de grado y post grado, experto en Neuromarketing, consultor de Marcas, Director de Client Service en Insights by Kantar sobre como las empresas de investigación de mercado o multinacionales desarrollan departamentos de Neuroresearch o incluyen departamentos Neuro en Investigacion de Mercado, pronto veremos el cargo Neuro Research Manager como algo normal? Si quieres conectar con Pepe su Linkedin es https://www.linkedin.com/in/pepe-mart%C3%ADnez-16024531/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 249 de Negocios de Otro Planeta conversando con Sara de Frutos, profesora asociada de la UNIR, Product Marketing Manager Healthcare en Almirall, sobre Neuromarketing y Trade Marketing, interesante de como aplicarlo en el Punto de Venta y como hacer Reasearch con Neuro. Si quieres conectar con Sara su Linkedin es https://www.linkedin.com/in/saradefrutos/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

In a world flooded with AI-generated content, standing out is harder than ever. Which is exactly why understanding why people make decisions matters more now than ever before. In this episode of the Opportunity Podcast, we're joined by Nancy Harhut, co-founder and Creative Director of HBT Marketing. Nancy specializes in blending marketing with behavioral science to uncover what actually drives customer action.It's simpler than you might think. People rely on mental shortcuts to make decisions. Instead of carefully weighing every option, we act on instinct, often without realizing it. This impacts our purchasing decisions. Nancy explains that this is why tactics like loss aversion (avoiding mistakes), reciprocity (giving before asking), and autonomy (offering choice) are so effective. Small tweaks, like framing an offer as something to avoid losing, or giving two options instead of one, can have a big impact on conversions.  An added challenge is that AI has made content faster and cheaper to produce, which makes standing out harder than ever. That's where the Von Restorff Effect comes in. People notice what's different. And as more businesses rely on AI, differentiation becomes your biggest advantage. Nancy believes we're in a transitional moment. AI is changing how content is created, but human psychology still determines what sells.  The businesses that win won't be the ones producing the most content. They'll be the ones who understand how people think, feel, and decide. Topics Discussed in this episode: 04:33 - What neuromarketing is and why you should use it  07:30 - Loss aversion in action 10:30 - Reciprocity and influence 16:30 - Autonomy bias and choice 25:00 - Decision-making and "liminal spaces" 30:30 - Pricing psychology tactics 35:30 - The impact of AI on marketing 44:00 - Risks of over-relying on AI 52:00 - How to stand out (Von Restorff Effect) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Using Behavioural Science in Marketing - Nancy's book HBT Marketing Nancy's LinkedIn Sit back, grab a coffee, and learn how to boost your sales and stand out from the crowd using neuromarketing!

In a world flooded with AI-generated content, standing out is harder than ever. Which is exactly why understanding why people make decisions matters more now than ever before. In this episode of the Opportunity Podcast, we're joined by Nancy Harhut, co-founder and Creative Director of HBT Marketing. Nancy specializes in blending marketing with behavioral science to uncover what actually drives customer action.It's simpler than you might think. People rely on mental shortcuts to make decisions. Instead of carefully weighing every option, we act on instinct, often without realizing it. This impacts our purchasing decisions. Nancy explains that this is why tactics like loss aversion (avoiding mistakes), reciprocity (giving before asking), and autonomy (offering choice) are so effective. Small tweaks, like framing an offer as something to avoid losing, or giving two options instead of one, can have a big impact on conversions.  An added challenge is that AI has made content faster and cheaper to produce, which makes standing out harder than ever. That's where the Von Restorff Effect comes in. People notice what's different. And as more businesses rely on AI, differentiation becomes your biggest advantage. Nancy believes we're in a transitional moment. AI is changing how content is created, but human psychology still determines what sells.  The businesses that win won't be the ones producing the most content. They'll be the ones who understand how people think, feel, and decide. Topics Discussed in this episode: 04:33 - What neuromarketing is and why you should use it  07:30 - Loss aversion in action 10:30 - Reciprocity and influence 16:30 - Autonomy bias and choice 25:00 - Decision-making and "liminal spaces" 30:30 - Pricing psychology tactics 35:30 - The impact of AI on marketing 44:00 - Risks of over-relying on AI 52:00 - How to stand out (Von Restorff Effect) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Using Behavioural Science in Marketing - Nancy's book HBT Marketing Nancy's LinkedIn Sit back, grab a coffee, and learn how to boost your sales and stand out from the crowd using neuromarketing!

Capitulo 248 de Negocios de Otro Planeta conversando con Lana Babii, representante para Latam de CoolTool, Behavioral Insights Division de UserEmotion, profesora de Mercadotecnia Global en la Universidad Anahuac Queretaro, con Lana hablamos de su experiencia en Latam desarrollando la metodología, sobre los Benchmark y sobre CoolTool. Si quieres conectar con Lana su Linkedin es https://www.linkedin.com/in/lana-babii/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 247 de Negocios de Otro Planeta conversando con el doctor en Neurociencias, speaker y consultor en Neuromarketing Renny Pacheco desde Venezuela, hablamos del Cerebro, sobre el Electroencefalograma o EEG y los Potenciales de Acción, ademas es profesor titular de la Universidad de Carabobo y Coordinador del Laboratorio de Neurociencias y Comportamiento. Si quieres conectar con Renny su Linkedin es https://www.linkedin.com/in/renny-pacheco-calder%C3%B3n-aa89a3bb/ sus proyectos académicos http://portal.facyt.uc.edu.ve/investigacion/laboratorios_lapnec.html Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 245 de Negocios de Otro Planeta conversando con Maria Alejandra Brenes, fundadora de Gastronomy Research Latam, sobre como el Neuromarketing interactúa en la industria de la gastronomía, restaurantes, bares y cafés :) lo que se conoce como Neurogastronomia. Si quieres conectar con Alejandra su Linkedin es https://www.linkedin.com/in/mar%C3%ADa-alejandra-brenes-guti%C3%A9rrez-a8b71917/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 244 de Negocios de Otro Planeta conversando con Ismael Garcia-Gil, profesor del Máster en Neuromarketing y Comportamiento del Consumidor de la Universidad Complutense de Madrid y trabaja en Innovación en Ecoembes, existen casos reales que se pueden compartir en la industria? descubrelo en este capitulo. Si quieres conectar con Ismael su Linkedin es https://www.linkedin.com/in/ismael-garc%C3%ADa-gil-velilla-2188a1154/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Te ayudamos a aplicar el sesgo de compromiso en tu estrategia en www. Mentoría.marketing ¿Alguna vez te has preguntado por qué te aferras a decisiones, incluso cuando sabes que no son las mejores? Es un comportamiento humano, y hoy vamos a desentrañar el misterio detrás de él. Imagina la escena: Es domingo por la noche. Estás revisando tus extractos bancarios. Entre Netflix y el supermercado, te encuentras con un cargo de 79 dólares de tu gimnasio. Un escalofrío te recorre. Calculas mentalmente. Llevas ocho meses pagando esa membresía. Y solo has ido dos veces. La lógica dicta cancelar. Cortar por lo sano. Pero, ¿qué haces? En lugar de eso, navegas por la página web del gimnasio, buscando clases de HIIT para la semana siguiente. Capturas pantallas del horario de yoga. Creas una rutina semanal. Incluso pones recordatorios en tu teléfono. ¿Por qué? En esencia, estás experimentando el "sesgo de compromiso". Un fenómeno psicológico que nos impulsa a mantenernos consistentes con nuestras decisiones, incluso cuando nos enfrentamos a resultados negativos. Una investigación reveló que ante una estrategia empresarial fallida, aquellos directamente responsables tendían a invertir aún más recursos, asignando 13,07 millones de dólares a la misma estrategia fallida. Esto, en lugar de reducir las pérdidas. Una vez que tomamos una decisión, especialmente una que comunicamos o de la que somos responsables, nos sentimos obligados a ser coherentes con ella. Nuestro cerebro busca reducir la "disonancia cognitiva". Es decir, la incomodidad de admitir que nos equivocamos, lo que amenazaría nuestra autoimagen de "buenos tomadores de decisiones". Es por eso que los profesionales del marketing, los de verdad, diseñan estrategias para que el compromiso sea irresistible. Crean puntos de entrada que, una vez atravesados, hacen más deseable continuar que retroceder. Y esto, ¿cómo se aplica a la práctica? Analicemos algunos ejemplos. En el mundo de las suscripciones, un pago inicial mínimo puede generar lealtad. Piensa en Dollar Shave Club. Ofrecieron un mes de prueba por solo un dólar. Luego, integraron a los clientes sin problemas a suscripciones de precio completo. Ese primer pago, insignificante, eliminó el miedo a la mala decisión. Estableció un compromiso psicológico. Después de usar las cuchillas, cancelar implicaba admitir un error. Interrumpía un hábito ya creado. El resultado: 12.000 suscriptores en 48 horas, y un crecimiento de 4 a 240 millones de dólares en cuatro años. En el sector minorista, la pertenencia a un club, un programa de reconocimiento público, también funciona. Imagina una librería independiente con una membresía "Familia Lectora", que requiere un gasto anual de 200 dólares. Los miembros obtienen un descuento y sus nombres en un póster visible. Inviertes en la identidad de "Familia Lectora", y es más probable que compres en esa librería, incluso si encuentras el mismo libro más barato online. Los programas de fidelización, con niveles y recompensas atractivas, también son efectivos. El programa Beauty Insider de Sephora tiene niveles de gasto: Insider (gratuito), VIB (350 dólares al año) y Rouge (1.000 dólares al año). Cada nivel ofrece ventajas, como acceso anticipado a ofertas y regalos de cumpleaños exclusivos. Después de alcanzar un nivel, es más difícil retroceder, aunque no necesites otro rímel. ¿Por qué? Porque disminuir tu gasto contradice tu patrón de compra. En resumen: No abandonamos las decisiones, sino que nos aferramos a ellas. Admitir un error amenaza nuestra imagen. La clave: crear oportunidades para compromisos iniciales que se profundicen con el tiempo. ¿Quieres dominar las estrategias de marketing que te permiten influir en las decisiones de compra y construir una marca personal sólida? Eleva tu perfil profesional. Te esperamos en "mentoría punto marketing"

“Uma nova revolução chamada Neuromarketing” é o tema deste Podcast com o convidado Henry Castillo, conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket.Dr. Henry Castillo é PhD em Neurociência Cognitiva, CEO da NEUROMIND e referência em neuromarketing. Dirige Mestrados na OBS–Universidade de Barcelona e PBS Miami, leciona em 43 universidades e é autor de livros sobre comportamento do consumidor.Tópicos abordados neste Podcast:- Neuromarketing explica o porquê das escolhas- Nasce da crise das pesquisas tradicionais- Emoção decide; razão só justifica depois- Acessa reações inconscientes do cérebro- Preferências surgem em milissegundos- Ponte entre neurociência e mercado real- Futuro do Neuromarketing

“Uma nova revolução chamada Neuromarketing” é o tema deste Podcast com o convidado Henry Castillo, conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket.Dr. Henry Castillo é PhD em Neurociência Cognitiva, CEO da NEUROMIND e referência em neuromarketing. Dirige Mestrados na OBS–Universidade de Barcelona e PBS Miami, leciona em 43 universidades e é autor de livros sobre comportamento do consumidor.Tópicos abordados neste Podcast:- Neuromarketing explica o porquê das escolhas- Nasce da crise das pesquisas tradicionais- Emoção decide; razão só justifica depois- Acessa reações inconscientes do cérebro- Preferências surgem em milissegundos- Ponte entre neurociência e mercado real- Futuro do Neuromarketing

Capitulo 243 de Negocios de Otro Planeta conversando con la PhD Eugenia Laureckis, Senior Business Developer y Head of Projects de SalesBrain, ademas de Directora del Grado en Administracion y Direccion de Empresas en el Ambito Digital de ESIC, sobre la interaccion entre el Neuromarketing y la Investigacion Tradicional o como conviven el Neuromarketing con el Focus Group o la Encuesta, interesante tema. Si quieres conectar con Eugenia su Linkedin es https://www.linkedin.com/in/eugenialaureckis/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Hoy estuve con Prefiero el Maule en Radio Futura conversando sobre Neuromarketing, en Talca, Region del Maule. Gracias por la buena onda a María Pía Yovanovic Casale.

Quiero partir diciendo que si se que al principio no se me escucha, pero, como era un capitulo con un español cruzado con Ruso, preferí evitar cualquier tipo de mal entendido y continué grabando, perdón, mea culpa. Capitulo 242 de Negocios de Otro Planeta conversando con Alesya Chichinkina, Head of the International Relations de Neurotrend, contándonos sobre el Neuromarketing y su experiencia aplicándolo en Rusia, un mercado enorme y totalmente diferente al que todos conocemos. Si quieres conectar con Alesya su Linkedin es https://www.linkedin.com/in/alesya-chichinkina-b02a8726/?originalSubdomain=ru Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 241 de Negocios de Otro Planeta conversando con Alfredo del Castillo, Psicólogo, PhD, conversamos sobre su experiencia en investigación Neurocualitativa, metodología profunda que tiene la capacidad de generar insights para el desarrollo de ideas de negocio e innovacion, sobre su experiencia haciendo clases en USA, como reflexion de este capitulo, el Pisco es Chileno :) Si quieres conectar con Alfredo su Linkedin es https://www.linkedin.com/in/alfredo-dcg/ también colaboro con el libro de Marketing Aplicado de la editorial Pearson, siendo autor de los capítulos 13 y 16, Marketing Emocional y Neuromarketing https://www.ingebook.com/ib/NPcd/IB_BooksVis?cod_primaria=1000187&codigo_libro=18382 Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

If you're still marketing the old way — guessing what customers want, hoping they'll buy, and watching your competition pull ahead — you're leaving massive money on the table. In today's hyper-competitive world, the winners don't just sell products… they understand the human brain. Amazon didn't become the most valuable company on earth by accident. They mastered the science of influence. Neuromarketing reveals exactly how the brain makes buying decisions — 95% of which happen subconsciously. Instead of relying on surveys or a gut feeling, you measure real brain activity (through eye-tracking, EEG, and fMRI) to trigger instant desire, trust, and action. Amazon lives and breathes this every single day. They don't guess — they know precisely which words, colors, and experiences light up the reward centers in your customers' brains and make them click "Buy Now" without hesitation. maximizeyourinfluece.com

Capitulo 240 de Negocios de Otro Planeta conversando con Antonio Casals, PhD de la Universidad de Barcelona, Lingüista, Consejero Delegado en España de SalesBrain, icónica empresa de Neuromarketing Europea, hablamos del modelo, el NeuroMap, también sobre el polémico Botón de Compra en el Cerbero, icónica discusión. Si quieres conectar con Antonio su Linkedin es https://www.linkedin.com/in/antoniocasalsneuromarketing/ y si quieres conocer mas del NeuroMap https://www.salesbrain.com/neuromap-overview/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Capitulo 239 de Negocios de Otro Planeta conversando con Gabriel Carrascosa, Investigador, Director de FusionLab y Presidente de la AEN (Asociación Europea de Neuromarketing), conversamos de su historia, su carrera, sobre la Asociacion y de Neuromarketing Aplicado. Si quieres conectar con Gabriel su Linkedin es https://www.linkedin.com/in/gabriel-carrascosa-mendoza-71bb7215/ Si quieres conocer la Asociación su link es https://aeneuromarketing.org/ su Master https://aeneuromarketing.org/master-en-neuromarketing-y-comportamiento-del-consumidor/ y su Congreso Anual https://neuromarketingcongress.com/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

We explore how real decisions start in the primal brain and how neuromarketing turns that insight into practical steps to capture, convince, and close. Patrick Rénvoisé shares the six stimuli, the Neuromap method, and how to sell with contrast, proof, and story in a world shaped by AI and deepfakes.• defining neuromarketing and the brain's buy button• six stimuli that drive attention and action• the four steps: diagnose, differentiate, demonstrate, deliver• financial, strategic and personal value with proofs• visuals, props and seven‑second stories• memory design: strong openings and endings• good friction early, ease at decision• AI agents, deepfakes and trust building• examples from Apple and service guarantees• website first view: show the pain and the reliefEver wonder why a rock‑solid value prop still gets a lukewarm yes? We go straight to the source—the brain—and unpack how decisions really happen. Patrick Rénvoise, co‑founder of SalesBrain (and architect of the award‑winning Neuromap) joins us to break down the biological buy button and the exact steps to reach it without gimmicks or hype.We dig into the six primal stimuli that cut through noise—personal, contrastable, tangible, memorable, visual, emotional—and show how to turn them into actions your team can use today. Patrick walks us through a four‑step persuasion method: diagnose the pain your buyer actually feels, differentiate with an “only” claim, demonstrate the gain with numbers and risk‑reversal, and deliver the story that the primal brain can grasp in seven seconds. Along the way, we map value into three buckets—financial, strategic, and personal—and pair each with the right proof, from customer cases to demonstrations that make promises real.The conversation stretches beyond tactics. We examine mirror neurons and authentic empathy in sales, why fairness can override economic sense in negotiations, and how to design “good friction” that encodes memory before you remove barriers to buy. We also confront the agentic AI era and deepfakes: if seeing isn't believing and algorithms don't feel, how do we build trust and make messages stick? Expect concrete examples, from Domino's guarantees to Apple's evolving story, plus website advice you can deploy immediately—lead with pain and the contrast of relief so your offer lands fast.Patrick Renvoise: https://www.linkedin.com/in/patrickrenvoise/Patrick Renvoisé, the Co-Founder and Chief Neuromarketing Officer of SalesBrain, the world's first neuromarketing agency. Having trained over 200,000 executives worldwide, Patrick helps companies scientifically capture, convince, and close more business by targeting the true decision-maker: the brain.  Patrick is the architect of the NeuroMap™, an award-winning model of persuasion based on the "Primal Brain" (or System 1) discovered by Nobel Laureate Daniel Kahneman. Before pioneering the field of Neuromarketing, he managed multi-million dollar supercomputer transactions at Silicon Graphics and LinuxCare, closing complex deals in excess of $100 million. Patrick holds a Master's in Computer Science from the National Institute of Applied Sciences in Lyon.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Heidi blickt auf fast 30 Jahre Erfahrung im Retail zurück – von Architektur über Visual Merchandising bis hin zu Marketing, Sales und Neuromarketing. Sie begleitet Händler:innen als Point-of-Sale-Doktorin, analysiert bestehende Stores und zeigt mit oft kleinen Hebeln große Wirkung. ⸻

You make your own decisions – right? AI is already shaping everyday choices and purchases – most often in ways we barely notice.In this episode, David and Celeste are joined by Professor Billy Sung to explore how AI influences everyday consumer decisions, what drives trust, and how humans can stay in the loop as AI becomes more embedded.What “AI” actually means (beyond ChatGPT) [01:07]How AI is already shaping consumer decisions through ads, search and recommendation systems [03:27]What happens when AI search starts serving ads [04:13]The three drivers of trust in AI [08:51]Disclosure is a double-edged sword [11:54]Why people bond with AI influencers: anthropomorphism and parasocial relationships [16:15]The likely future: co-created decisions and “shared agency” [31:17]Learn moreThe Professor Insight PodcastYou make decisions freely? Neuromarketing says think againHow much can we trust AI? Podcast insightsConnect with our guestsBilly Sung, Professor, School of Management and MarketingProfessor Billy Sung is a researcher and professor at Curtin University, specialising in neuromarketing, consumer psychology and human–AI interaction. He leads Curtin's Consumer Research Lab, bringing together behavioural science and emerging technologies to inform industry and policy decision-making.Curtin staff pageJoin Curtin UniversityThis podcast is brought to you by Curtin University. Curtin is a global university known for its commitment to making positive change happen through high-impact research, strong industry partnerships and practical teaching.Work with usStudy a research degreeStart postgraduate educationIf you liked this episode, why not explore our Master of Artificial Intelligence.Got any questions or suggestions for future topics?Email thefutureof@curtin.edu.auSocial mediaXFacebookInstagramYouTubeLinkedInTranscriptRead the transcriptBehind the scenesHost: Celeste Fourie and David KarstenContent creator and recordist: Caitlin CrowleyProducer: Emilia JolakoskaExecutive Producers: Anita Shore and Natasha WeeksFirst Nations AcknowledgementCurtin University acknowledges Aboriginal and Torres Strait Islander people, the First Peoples of this place we call Australia, and the First Nations peoples connected with our global campuses. We are committed to working in partnership with Custodians and Owners to strengthen and embed First Nations' voices and perspectives in our decision-making, now and into the future.Curtin University supports academic freedom of speech. The views expressed in The Future Of podcast may not reflect those of Curtin University.

¿Quieres que el cliente te diga “sí” más seguido? No es magia. Es cerebro.En este episodio me senté con mi amigo Gustavo Guerra para hablar de su nuevo libro “Los 5 Botones del Sí” y de por qué muchos vendedores pierden oportunidades por cómo comunican, no por el precio.Los 5 botones del “sí” que Gustavo explica:Neurocomunicación: saber tu producto a nivel experto + tono de voz coherente + presencia profesional (también en Zoom).Neuroventas: la venta es un proceso; el cierre es consecuencia de un buen diagnóstico y preguntas inteligentes (especialmente preguntas de futuro).Neuromarketing: sin storytelling, terminas compitiendo con descuentos.Neuronegociación: negociar es conflicto; ve preparado, con cancha clara y sin “déjame llamo a mi jefe”.Neuroliderazgo: si no te la crees y no te actualizas, se nota… y el cliente no compra.Mi mensaje clave: no le vendes a un cargo, le vendes al cerebro. Y el cerebro compra cuando percibe claridad, seguridad y método.Si quieres más episodios así, sígueme en Spotify o YouTube. Tiempo para vender diferente.

If you're an expert, coach, consultant or CEO who is successful — but feels stretched, busy, and still not seeing the level of growth you expected — this episode is for you.In this business Q&A episode, I answer the real questions high-level experts are asking right now:• How do you find time to grow when you already feel maxed out? • How do you stop overwhelm and regain focus when everything feels important? • How do you break out of “plateau mode” when you're already working hard? • What actually creates a real business breakthrough in 2026? • How do you know what ONE activity truly drives growth?Because here's the truth:Most experts are not failing. They're just spreading effort across too many “good” things — and missing the one thing that would change everything.In this episode, I share: – What is changing in the market right now – Why effort-based growth is breaking – How to identify your true leverage point – And how to build momentum without burnoutIf you feel like you're doing a lot… but not seeing the shift you expected — start here.Try Neuro AI today - and get your funnel to finally convert with Neuromarketing messaging https://www.neuroappai.com/

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

Assurances, conso, nouvelles technologies… "On en parle" vous oriente dans tout ce qui fait votre quotidien. Au programme aujourd'hui : 1. L'essence est généralement moins chère en périphérie, selon le radar TCS 2. Série "Quand le marketing pirate notre cerveau" (2/8): les soldes 3. Guichet: les impôts 1/2

Assurances, conso, nouvelles technologies… "On en parle" vous oriente dans tout ce qui fait votre quotidien. Au programme aujourd'hui: 1. Succession: comment privilégier le conjoint survivant? 2. Série "Quand le marketing pirate notre cerveau" (1/5): besoin ou envie, intro au neuromarketing 3. Guichet: la caisse de chômage

AI tools aren't optional anymore. They're the competitive advantage that will separate businesses that scale in 2026 from those that quietly fall behind.While most companies are still relying on outdated methods — bigger teams, slower execution, manual marketing, and “more content” — the fastest-growing businesses are doing something very different:They're using AI to create leverage, speed, and demand at scale.In this episode, I break down where the market is going, why AI-powered systems are becoming the new baseline for growth, and how early adopters are already pulling ahead — faster, leaner, and with far less effort.This is also the episode where I officially introduce Neuro AI — a Neuromarketing-powered AI tool built to replace an entire demand, content, and conversion team.Inside this episode, you'll learn:Why AI is the real growth advantage in 2026 (and not just a productivity hack)The difference between AI that creates noise vs. AI that creates salesWhy speed of execution now matters more than strategy aloneHow to outpace competitors who are still hiring, outsourcing, and waitingThe biggest mistakes business owners will make by using AI the wrong wayHow to use AI to create demand before you pitch or sellWhat to focus on now to scale faster with fewer peopleHow Neuro AI gives you leverage while others are still stuck in old modelsThis episode isn't about working harder or doing more.It's about moving faster, executing better, and positioning your business ahead of the curve while others are still catching up.If you want 2026 to be the year your business pulls away from the competition instead of blending in — start here.

Il Black Friday è passato, ma resta la scia di offerte, notifiche e carrelli pieni che per molti diventano quasi un riflesso automatico. Proviamo a capire cosa succede nei giorni di sconti massicci: come nascono i comportamenti d'acquisto impulsivi, perché la pressione delle promozioni può generare ansia e quali meccanismi psicologici ci spingono a comprare più del necessario.Gli ospiti di oggi:Giulio Felloni - Presidente Federmodaitalia ConfcommercioVincenzo Russo - Professore di Psicologia dei Consumi e Neuromarketing presso l'Università IULMSimone Grasso - portavoce italiano del Circular Monday

TEKDI: Te acompañamos en el a usar la IA, la automatización y el marketing RESULTADOS EN MENOS DE 90 DÍAS ► Programas de acompañamiento y planes de formación a medida con un tutor a tu lado, mentorías de seguimiento, sesiones prácticas de trabajo online y mucho más. ►►►⁠https://tekdi.education/⁠ 

Tu veux avancer dans ton business, atteindre ce prochain palier… mais est-ce que tu sais vraiment ce que ça te coûte ? Pas seulement en argent, mais en temps, en énergie, en choix que tu fais chaque jour.Dans cet épisode, on explore pourquoi chaque objectif que tu vises a un prix — même quand tout semble “avantageux » sur le moment. On décortique ensemble les décisions, opportunités et compromis qui se présentent à toi, et comment les approcher avec conscience pour que chaque choix te rapproche de TA vision et de la femme CEO leader qui décide sans s'épuiser ni sacrifier sa vie.À la fin de cet épisode, tu sauras exactement quel prix tu es prête à payer pour incarner la leader que tu veux devenir — et ce que ça te coûte de rester là où tu es.Bonus : un petit aperçu de notre prochaine retraite Her Frequency pour travailler ton leadership, ton énergie et ton impact, sans sacrifier ton équilibre ni ton plaisir._____☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinelucierose/

If you've ever felt like you're working harder than ever — posting, launching, tweaking, showing up — but your sales still feel flat or unpredictable… this episode will change the way you think about growth.Inside, I break down:

Tu veux un business qui grandit… sans t'y sacrifier. Tu refuses de renoncer à ton ambition, mais tu refuses aussi d'y laisser ton corps, ton énergie ou ta joie. Le problème, ce n'est pas ton ambition — c'est le faux concept d'“équilibre” qu'on t'a vendu.Dans cet épisode, on remet les choses à l'endroit : tu vas comprendre pourquoi tu oscillais en permanence entre sur-contrôle et lâcher-prise total, et comment construire un rythme de CEO vivant, puissant et qui soutient tes priorités actuelles sans t'épuiser. Je te partage un déclic fondamental + un exercice concret pour reprendre ton propre tempo dès aujourd'hui.Tu n'as pas à choisir entre performance et paix intérieure. Tu peux tout avoir — à condition de te reconnecter à tes valeurs, ton rythme, ta vision et d'apprendre à te piloter depuis l'intérieur._____☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinelucierose/

Tu investis déjà sur toi… mais parfois, malgré tes efforts et ton engagement, tu as été déçue ou tu n'as pas tiré tout le profit de tes formations, coachings, accompagnements ou encore mastermind ?Dans cet épisode, je te montre comment retrouver ton leadership, poser les bonnes questions et faire des choix d'investissements qui permettent réellement de passer au prochain step dans ton business, ton mindset (et même à titre personnel)

As-tu déjà eu peur d'être trop belle, trop confiante, trop brillante ? Cette peur invisible enferme tant de femmes visionnaires dans la petite boîte du « reste à ta place ». Dans cet épisode, je t'accompagne pour comprendre l'origine de ce blocage et transformer cette croyance en puissance. Parce que ta lumière ne fait jamais de l'ombre : elle inspire._____☕️ Retrouve moi sur Instagram : https://www.instagram.com/justinelucierose/

IN CLEAR FOCUS: Nicole Powell, founder of Halcon Marketing Solutions, reveals how neuromarketing uncovers the subconscious drivers behind purchasing decisions. Nicole explains how to create "magnetic" brand messaging by focusing on emotion over logic. She contrasts neuromarketing with traditional research, discusses common marketing mistakes, and details the cyclical relationship between brand strategy and marketing tactics. Learn how to build a strategically relevant brand that resonates.

Mastering Marketing and Leadership with Alex VonderhaarIn this episode of Spartan Leadership, host Josh Kosnick delves into the fascinating journey of Alex Vonderhaar, a neuro-marketing expert. They discuss Alex's profound near-death experience, which led him to change his career path from neuroscience to marketing. Alex shares insights on the importance of understanding marketing's role in business, strategies for creating impactful customer experiences, and leveraging both personal and corporate branding. The conversation also explores the future of marketing with AI, the significance of direct mail in a digital age, and the critical role of core values in business operations. Alex emphasizes the necessity for business owners to refine their skills in copywriting and customer retention to drive sustainable growth.00:00 A Near-Death Experience and Life Reflections00:08 The Matrix and Life Choices00:59 Marketing Challenges for Business Owners01:39 Welcome to Spartan Leadership02:14 Introducing Alex Vande Har04:05 Alex's Journey to Marketing11:27 Starting a Marketing Company20:32 The Importance of Hard Conversations26:07 Understanding Marketing and Neuromarketing43:41 Building a Personal Brand vs. Company Brand45:28 The Importance of Long-Term Brand Building46:37 Personal Brand vs. Corporate Brand47:46 AI's Role in Modern Marketing50:23 The Future of SEO and Digital Marketing55:42 The Revival of Direct Mail Marketing01:01:39 Customer Retention Strategies01:13:56 The Power of Core Values in Business01:18:53 Unconventional Marketing Tips for Entrepreneurs01:25:11 Simulation Theory and Final Thoughts

To sign up for our Patreon go to-> Patreon.com/cultofconspiracypodcast To Join the Cajun Knight Patreon---> Patreon.com/cajunknight To Find The Cajun Knight Youtube Channel---> click hereTo Invest In Gold & Silver, CHECK OUT—-> Www.Cocsilver.com 10% OFF Rife Machine---> https://rifemachine.myshopify.com/?rfsn=7689156.6a9b5c To find the Meta Mysteries Podcast---> https://open.spotify.com/show/6IshwF6qc2iuqz3WTPz9Wv?si=3a32c8f730b34e79 50% OFF Adam&Eve products---> :adameve.com (promo code : CULT) To Sign up for our Rokfin go to --> Rokfin.com/cultofconspiracy Cult Of Conspiracy Linktree ---> https://linktr.ee/cultofconspiracyBecome a supporter of this podcast: https://www.spreaker.com/podcast/cult-of-conspiracy--5700337/support.

Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients? In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion.  Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships. With a background in business development, marketing, and brand strategy, Sam has worked with major brands like Sony, American Express, and Acer. Now, he's bringing his expertise to service-based businesses, showing them how to craft messages that speak directly to their ideal clients' decision-making styles. In this episode, you'll learn: ✅ The hidden psychological triggers that drive buying decisions - and how to use them ethically. ✅ Why your ideal clients' decision-making style matters more than you think - and how to adjust your approach for higher conversions. ✅ How to leverage neuromarketing principles to attract, engage, and retain your best clients. ✅ The biggest mistakes businesses make when trying to connect with their audience - and how to fix them. ✅ How AI and machine learning are transforming personalized marketing outreach. Interested in using neuroscience in your sales and marketing? Connect with Sam Pepin:

You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's

Unlocking Emotional Engagement with NeuromarketingIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Nicole Powell, CEO of HALCON Marketing Solutions, about the cutting-edge intersection of neuroscience, psychology, and marketing—better known as neuromarketing. Nicole shares how businesses can tap into the subconscious minds of their customers to build trust, connect emotionally, and ultimately improve their marketing performance.Josh opens the show by sharing a free video training based on insights from over 2,000 one-on-one conversations with business leaders. His methodology focuses on achieving 100% inbound marketing—without relying on ads, cold outreach, or spam—generating over eight figures in revenue.How Neuromarketing Drives Better Brand StrategyNicole Powell brings a deep understanding of brand strategy and neuromarketing, helping businesses align their messaging with the way the human brain actually makes decisions. By applying neuroscience to marketing tactics, Halcon Marketing Solutions identifies which emotional and psychological triggers influence customer behavior.Many of our decisions, Nicole explains, are made subconsciously. Neuromarketing allows businesses to reach those hidden decision-making drivers by examining emotional responses, often through advanced techniques like brain scans. The result? Messaging that resonates on a deeply human level.Storytelling, Empathy, and Trust: The Modern Marketing TrifectaAccording to Nicole, modern marketing success hinges on three key principles: emotional storytelling, personalization, and authenticity. Customers are constantly bombarded with content. To stand out, businesses must tell compelling stories that not only inform—but emotionally move—their audience.She also emphasizes the need for empathetic messaging. It's not enough to talk about product features or surface-level benefits. Nicole urges brands to dig deeper and ask, "What are our customers really feeling or fearing?" This mindset helps marketers develop campaigns that speak to core human concerns and aspirations.From understanding the stress a physician may feel when relocating, to positioning a real estate agent as a supportive partner rather than a salesperson, Nicole shows how emotional alignment can make all the difference.About Nicole PowellNicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek.About HALCON Marketing SolutionsHALCON Marketing Solutions is a boutique marketing agency that combines data-driven strategy with neuroscience-informed techniques. Their unique approach helps brands build trust, establish emotional connections, and increase engagement through custom branding and strategic storytelling.Links Mentioned in this Episode: