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In this segment, we discuss "MEK MAGNET Removable Trail Armor," a fantastic solution for **paint protection** for your Jeep. We also provide a **quick installation guide** for this **magnetic armor**, making it simple to apply. This **jeep armor** is a must-have for any **jeep wrangler** owner looking to safeguard their vehicle. Hi there, Jeep fam!
#770 Ever wondered how to build a real business with almost no startup cash — just your personality, a passion, and a good walking route? In this episode, host Brien Gearin sits down with Paul Whitten, founder of Nashville Adventures, to break down exactly how he started and scaled a walking tour company from scratch — without a big marketing budget or tons of upfront capital. Paul shares his origin story (from military service to finding his “this doesn't feel like work” calling), how he validated the idea with a soft launch (and a memorable first $40 in tips), and the grassroots tactics that fueled early growth — think chambers of commerce, hotel concierges, and relentless relationship-building. They dig into what actually differentiates a great tour (personalization, entertainment, and making guests feel seen), how to hire guides without losing quality as you scale, why reviews are the lifeblood of the business, and the role SEO, PR, and smart marketing play in building a tour company that can grow toward corporate events, new cities, and potentially even franchising! What we discuss with Paul: + Starting a tour business with little capital + Paul's military-to-entrepreneur journey + The “$40 proof of concept” moment + Partnering with hotel concierges + Chamber of Commerce networking strategy + Making tours personal, not scripted + Hiring guides without losing quality + Reviews as the lifeblood of growth + Learning SEO before outsourcing marketing + Scaling into corporate and private events Thank you, Paul! Check out Nashville Adventures at NashvilleAdventures.com. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
STOP intermittent fasting if you think it automatically keeps you young. In this episode, you'll learn why short-term fasting results can mislead long-term aging outcomes, and how duration, frequency, refeeding, and protein intake determine whether fasting supports longevity or quietly accelerates decline. Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Valter Longo, one of the world's leading longevity researchers with over 30 years of experience studying aging, nutrition, and disease prevention. Dr. Longo is the Director of the Longevity Institute at the University of Southern California's Leonard Davis School of Gerontology and the Director of the Longevity and Cancer Program at IFOM, the Italian Foundation for Cancer Research Institute of Molecular Oncology in Milan. He is the author of the bestselling book The Longevity Diet and was named one of TIME Magazine's 50 most influential people in health care for his research on fasting-mimicking diets. Together, Dave Asprey and Dr. Longo explain why many people focus too heavily on short-term effects and extrapolate them incorrectly across a lifetime. They break down how intermittent fasting differs biologically from multi-day fasting, why five-day fasting cycles trigger deeper cellular changes, and how insulin, IGF-1, mTOR, and growth hormone shape aging, regeneration, and disease risk over time. The conversation covers protein and amino acid intake, muscle preservation, frailty risk, and the tradeoffs between strength, function, and longevity. They explore ketosis, fasting-mimicking diets, stem cell activation, mitochondrial function, neuroplasticity, and why equilibrium and cycling matter more than constant restriction. Dave and Valter also discuss supplements, nootropics, creatine, carnivore-style eating, metabolism, sleep optimization, and how AI may eventually personalize fasting and nutrition based on individual biology rather than population averages. You'll learn: • Why short-term fasting benefits do not predict long-term longevity • How fasting duration changes gene expression and cellular regeneration • The difference between intermittent fasting and multi-day fasting • How protein and amino acids influence mTOR, IGF-1, and aging • Why muscle, strength, and longevity must be balanced, not maximized • When ketosis overlaps with fasting and when it does not • Why supplements can disrupt biological equilibrium • How AI could support future personalization in fasting and nutrition Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Thank you to our sponsors! • BEYOND Conference 2026 | Register now with code DAVE300 for $300 off at https://beyondconference.com/• AquaTru | Go to https://aquatruwater.com/daveasprey and save $100 on all AquaTru water purifiers.• Caldera + Lab | A small habit with big results. Go to https://CalderaLab.com/DAVE and use code DAVE for 20% off your first order.• Timeline | Go to https://timeline.com/Dave for 20% off.Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: intermittent fasting longevity, fasting mimicking diet, fasting and aging science, biohacking fasting podcast, longevity fasting research, protein restriction longevity, amino acids aging, mTOR IGF-1 longevity, mitochondria aging science, neuroplasticity fasting, ketosis fasting science, metabolism longevity podcast, anti-aging fasting, functional medicine longevity, supplements fasting debate, nootropics brain optimization, muscle frailty aging, sleep optimization longevity, AI personalized nutrition, carnivore diet longevity debate, Dave Asprey fasting, Valter Longo longevity, longevity diet podcast, human performance aging Resources: • Learn More About Valter's Work At: https://valterlongo.com/ • Join My Fasting Challenge: https://daveasprey.com/#14-day • Get My 2026 Biohacking Trends Report: https://daveasprey.com/2026-biohacking-trends-report/ • Join My Low-Oxalate 30-Day Challenge: https://daveasprey.com/2026-low-ox-reset/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com Timestamps: 0:00 Introduction & Aging Fundamentals 4:36 Fasting Mimicking Diet Overview 7:03 Insulin, IGF-1 & mTOR 11:03 Body Fat & Fasting Frequency 17:08 The Protein Debate 20:22 Blue Zones & Centenarian Evidence 23:10 Amino Acids & Leucine 30:30 Growth Hormone & Longevity 34:01 Five-Day Fasting Benefits 40:55 Personalization & AI 42:29 Plant-Based Concerns 49:07 Fasting Risks & Limits 53:05 Supplements & Equilibrium 1:03:05 Ranking Longevity Pathways 1:05:05 Modern Environmental Challenges 1:16:21 Final Thoughts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Thread Podcast, host Justin Vandehey sits down with Neal McCoy, VP of Customer Success and Professional Services at BigCommerce, to unpack where customer value most often breaks down after a deal is closed — and how companies can fix it.Neal shares insights from nearly a decade building CS and PS at BigCommerce, explaining why customers don't buy software to “solve problems,” but to make or save money. The conversation explores how unclear value realization creates friction during onboarding, why sales-to-CS handoffs fail, and how AI is reshaping customer success through better context, automation, and voice-of-the-customer insights at scale. Key Takeaways & HighlightsCustomers buy software to make money, save money, or both — not just to solve surface-level problemsMisalignment on value realization is the #1 reason onboarding and CS struggle post-saleSales teams often assume customers understand value — they usually don'tThe earlier value is quantified and documented in the sales cycle, the stronger the post-sale executionAI can eliminate manual handoff friction by summarizing calls, emails, and deal context automaticallyTraditional CS metrics like surveys and NPS are statistically weak; voice of the customer at scale is the futureCustomer success leaders must act as the primary conduit for customer insight back into product and GTMPersonalization at scale requires cohort-based learning, not one-size-fits-all onboardingFewer deals with clearer value often outperform higher-volume pipelines long termThe best salespeople optimize for customer outcomes, not just closed deals Chapters & Timestamps00:00 – Welcome & Introduction Justin introduces Neal McCoy and his background across military, fintech, digital engagement, and ecommerce.02:00 – Neal's Career Path & BigCommerce Journey How Neal helped build CS and professional services as BigCommerce moved upmarket.04:30 – Where Customer Value Breaks Down Post-Sale Why customers trade one set of problems for another when value isn't clearly defined.06:45 – What CS Wishes Sales Would Hand Off (But Rarely Does) The missing context that makes or breaks onboarding and adoption.09:15 – AI's Role in Fixing the Sales-to-CS Handoff How AI can summarize deal context and remove the burden from sellers.11:45 – Voice of the Customer vs. Traditional CS Metrics Why surveys fail and how AI unlocks insight from unstructured customer data.14:30 – Personalization at Scale in Ecommerce Onboarding Using cohort-based success models across industries, regions, and merchant types.17:15 – The Biggest Misconception Sales Leaders Have About Post-Sale Why focusing on value may reduce conversions but increase long-term growth.20:00 – The Future of CS, PS, and AI at BigCommerce How AI is changing delivery models, expertise, and customer expectations.22:30 – Closing Thoughts & What's Next Neal's outlook on AI, value delivery, and helping merchants succeed long-term.
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating. The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of focusing on pipeline generation rather than traditional lead metrics and the necessity of building strong relationships with sales teams and CFOs to measure marketing success effectively. About PathFactory Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey. About Katie Jones Katie Jones is the EVP of Marketing and Operations at PathFactory, responsible for leading the company's marketing strategy and operational execution with a clear focus on pipeline and revenue impact. With more than eight years at PathFactory, she has built and scaled a strong marketing organization grounded in data, personalization, and buyer-centric experiences. Katie lives outside Toronto with her husband, two daughters, and their dog, Hank. Time Stamps 00:00:17 - Guest Introduction: Katie Jones from PathFactory 00:01:50 - Overview of PathFactory's Services 00:05:43 - Addressing AI Concerns: Hallucinations and Accuracy 00:12:37 - Measuring Performance and Overcoming Delays 00:15:41 - Shifting Towards B2C Marketing Strategies 00:18:50 - Future Trends: The Evolution of Websites 00:21:55 - Key Marketing Advice for Success Quotes ""You need to build a really strong relationship with your CFO. If your CFO doesn't understand the strategy and the way that you're going to market... then you're never going to be successful in your company." Katie Jones, EVP of Marketing Operations at PathFactory. "You need to really understand your product and how that drives the strategy of the company. If you don't understand your product, you can't market it." Katie Jones, EVP of Marketing Operations at PathFactory. "Understanding the product is huge in order to grow. Tools will keep changing, but the strategy in which your business is built on is the thing that will endure." Katie Jones, EVP of Marketing Operations at PathFactory. Follow Katie: Katie Jones on LinkedIn: https://www.linkedin.com/in/katie-jones-0188a12a/ PathFactory website: https://www.pathfactory.com/ PathFactory on LinkedIn: https://www.linkedin.com/company/pathfactory/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Summary In this engaging conversation, Sabine Kvenberg and Lois Wyant explore the intersection of entrepreneurship, technology, and personal growth. They discuss the importance of role models, adapting to change, and leveraging AI in business. Lois shares her journey from photography to online marketing, emphasizing the need for businesses to stay current with technology and customer expectations. The conversation also highlights the significance of video marketing and website optimization in today's digital landscape, along with practical advice for overcoming challenges and utilizing AI effectively. Learn more about the Confident Speaker Accelerator: https://www.sabinekvenberg.com/ConfidentSpeaker Connect with Lois: thegiantbuilders.com · wyantphoto.com · jftwebmarketing.com · wyantgallery.com takeaways Role models are crucial for today's youth. Adapting to change is essential for business success. AI is transforming the way we do business. Video marketing is key to building relationships with customers. Websites must be mobile-friendly and fast-loading. SEO and AI optimization are both necessary for visibility. Personalization in communication is vital for engagement. Technology can help businesses operate 24/7. Schema helps search engines understand your content better. Embracing technology can lead to smarter work practices. Chapters 00:00 Soundbite + Podcast Intro 01:45 Introduction and Background 03:48 The Importance of Role Models 06:24 Transitioning from Photography to Web Marketing 09:10 Adapting to Technological Changes 11:44 The Impact of AI on Business 14:08 Creating Effective Online Presence 16:54 Utilizing AI for Business Efficiency 18:35 Invitation: Confident Speaker Accelerator (CTA) 19:39 Website Optimization for SEO and AI 22:17 The Role of Video Marketing 25:06 Overcoming Challenges and Embracing Technology
Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants. Key Points: AI has fundamentally changed prospecting and outreach—making it faster, cheaper, and more targeted—but only when combined with clear strategy and direct sales fundamentals. The Old Way Is Broken Cold outreach traditionally means endless spreadsheets, bad or outdated contact data, spray-and-pray marketing (webinars, lead magnets, mass email blasts), and huge time investment with little guarantee of ROI. Buying lists or relying solely on inbound marketing is increasingly ineffective. What Still Works Direct sales and direct outreach remain the most reliable growth strategy. Success starts with absolute clarity on your Ideal Prospect; industry, role/title, geography and specific expertise or problem area. Without this clarity, AI just produces faster garbage. How AI Changes Prospect List Building AI dramatically reduces the manual labor of prospect research. Instead of hours of Googling and data entry AI can find names, companies, websites, social profiles, and sometimes contact info and AI can organize data into usable spreadsheets. AI works best in small-to-medium batches (10–50 at a time). Tools Mentioned for Prospecting & Enrichment General AI platforms (for defining criteria and searching): ChatGPT, Claude and Gemini. Spreadsheet & research automation: GenSpark (noted for strong spreadsheet creation) Data enrichment & contact info (especially B2B): Apollo.io, Hunter.io, Clay.com Outreach & CRM tools: Nimble.com (emails sent directly through Gmail for 1:1 feel) Deal-finding for tools: AppSumo (one-time purchase tools) What AI Can (and Can't) Do AI can build targeted prospect lists faster. Find websites, LinkedIn profiles, phone numbers, and some emails. Segment prospects by expertise or role. Reduce human error in outreach sequences. Ai can't guarantee perfect data (bounces still happen). Replace human judgment. Eliminate the need to review and understand each prospect. Best Practices for AI-Powered Prospecting Always review and "get your hands dirty" with the data. Read prospect websites and make personal notes. Expect some bad data—scrubbing is still required. B2B data is far easier to find than consumer data. Free versions of tools are sufficient to test and validate workflows. Outreach Strategy Matters Use AI to support structured outreach sequences, not spam. Follow a 3–5 touch email sequence. Personalization improves responses. Segment based on expertise, role, or interest. Automation reduces mistakes while preserving a personal tone. Guest Links: FREE GIFT Business by Referral Course: https://diymarketers.trainercentralsite.com/course/business-by-referral Promo Code "WENDY25" AI + Sales Tools from the Podcast ChatGPT – Use it to write outreach emails, brainstorm follow-ups, or summarize client notes quickly and naturally. Genspark – Great for researching topics and generating accurate, human-like marketing or sales content fast. Perplexity – Ideal for researching prospects, finding their websites, social links, and key insights before reaching out. Hunter.io – Find and verify professional email addresses so you always reach the right person. Apollo.io – Combines verified contact data with built-in email outreach and engagement tracking in one platform. Learn More Visit DIYMarketers.com – Simple, actionable marketing strategies for small business owners who want to do marketing on less than $17 a day. Fix Your Marketing Problem in Less Than 24 Hours – Fill out the form, tell me your marketing challenge, and I'll send personalized recommendations in less than 24 hours. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
Personalization is key to effective health optimization. Zach Dancel discusses the importance of proactive health measures, the mindset shift we need to make to achieve our wellness goals, and why discipline is more important than perfection.Key takeawaysDiscipline is essential for health and longevity, requiring consistency rather than perfectionThe five key pillars for optimal health are: sleep, diet, movement, stress management, and community80-90% of chronic diseases can be prevented through lifestyle interventionsTraditional medicine often focuses on symptom management rather than addressing root causesFunctional medicine takes a proactive, preventative approach with comprehensive testingBecoming the "CEO of your own health" requires taking ownership and responsibilityMindset plays a crucial role in achieving health goals and overall wellnessZachary Dancel is the Chief Operating Officer at Nava Health, a leading provider of personalized and integrative health care solutions. www.navacenter.comThe Legacy and Longevity Podcast is where peak health meets peak performance. Join host Zach Dancel as he sits down with world-class thinkers, leaders, and innovators to uncover the mindset, habits, and science behind living stronger, leading with purpose, and creating something that lasts far beyond yourself. www.legacyandlongevity.com Visit ConfidenceThroughHealth.com to find discounts to some of our favorite products.Follow me via All In Health and Wellness on Facebook or Instagram.Find my books on Amazon: No More Sugar Coating: Finding Your Happiness in a Crowded World and Confidence Through Health: Live the Healthy Lifestyle God DesignedProduction credit: Social Media Cowboys
Host Kate Boyle celebrates episode 300 and reflects on the key lessons from three hundred conversations about women's health: personalization matters, healing begins with clarity, and small intentional steps build lasting change. She explores the body's interconnected systems, the non-linear nature of recovery, and the importance of consistency, curiosity, and compassion. Kate also shares gratitude for listeners, previews future topics like breathwork and nervous system health, and invites listeners to join upcoming events. Timestamp: (0:29)Welcome to Episode 300 (3:14) Personalization in Health (4:23) The Importance of Clarity (6:09) Small Steps for Big Changes (6:33) Interconnectedness of Health (9:07) Exciting Retreat Announcement (9:54) Health is Not Linear (13:02) Bridging the Gap in Women's Health (14:12) The Journey of Learning (16:24) Looking Ahead to the Future Sign up to our weekly newsletter and become an M&M Insider! You'll receive special discounts, bundles, behind the scenes podcast insights and simple tips to help you improve your health. Don't miss out! If you join in December you go in to the draw to win a $25 Amazon gift card too. Join here: https://www.mindmovementhealth.com.au/subscribe/ Restore and Align Pilates Retreat- 1 spot left! March 20–22, 2026 | Torquay, Victoria Ready to go on retreat? Join us for a truly rejuvenating weekend by the sea at the Restore and Align Pilates Retreat—a carefully curated experience designed to help you realign, restore, and reconnect with yourself. Set in the beautiful coastal town of Torquay, Victoria this local retreat combines energising and restorative Pilates sessions, nourishing food, gentle beach walks, and soulful connection. Whether you're looking to deepen your Pilates practice, take time to rest, or simply recharge in nature, this three-day retreat offers the perfect space to pause and reset—inside and out. You'll enjoy: Daily Pilates to support strength, flexibility, and alignment Wholesome, seasonal meals to nourish and energise Guided beach walks and mindful moments by the ocean A welcoming, supportive community of like-minded souls And more… Come home feeling grounded, refreshed, and reconnected. Your body will thank you and so will your soul. Limited places available so book your spot now and begin your journey to restore and align. To check it out and book your place, click here. Connect with Kate: Website: MindMovementHealth.com.au Facebook: facebook.com/MindMovementHealth Instagram: instagram.com/MindMovementHealth Haven't subscribed to the podcast yet? Be sure to subscribe and leave us a review at: Apple Podcasts
Join me for a conversation with Kevin Zerber, co-founder of TreeRing Inc. 5000 company ranked No. 3200 in 2025 that is redefining the yearbook experience through technology and innovation. Kevin shares how adaptive leadership has guided TreeRing from its earliest days, with an emphasis on continuous improvement, curiosity, and customer-driven personalization. We discuss how the company successfully pivoted during the COVID-19 pandemic to maintain service continuity, as well as how fostering mentorship and an adaptive culture fuels both innovation and employee growth. Kevin also explains how integrating technology and data enhances efficiency and the customer experience while staying true to TreeRing's core values, offering practical insights for leaders looking to modernize traditional industries and build resilient organizations. Episode Highlights & Time Stamps 0:58 The Importance of Adaptive Leadership 2:29 Understanding TreeRing's Journey 8:50 Exploring Adaptive Leadership Principles 14:51 Mentoring for Employee Growth 18:08 Technology and Cultural Alignment 23:30 Adapting Through Challenges 23:52 Closing Insights on Adaptive Leadership Adaptive Leadership and Continuous Improvement In this episode, I speak with Kevin Zerber, co-founder of TreeRing, about how adaptive leadership has shaped the company's evolution over nearly 17 years. Kevin explains how a commitment to continuous improvement has been foundational to TreeRing's success, emphasizing that excellence is never a fixed destination. By embracing adaptability and ongoing innovation, TreeRing has built a resilient organization capable of learning, evolving, and thriving in a changing market. Disrupting the Traditional Yearbook Industry Kevin shares how TreeRing entered the yearbook market as a disruptor, challenging the one-size-fits-all model with a technology-driven, personalized approach. TreeRing's platform empowers families to customize yearbooks, enabling individual storytelling and deeper engagement. We explore how innovation and thoughtful design have allowed TreeRing to deliver high-quality yearbooks that better reflect today's students and communities. Building an Adaptive Culture with Technology and Mentorship We conclude by discussing the importance of curiosity, mentorship, and continuous learning within teams. Kevin explains how fostering an adaptive culture encourages creative problem-solving and supports employee growth. He also shares how TreeRing leverages technology, data, and AI to scale efficiently while staying true to its core values, sustainability commitments, and customer experience. Leading by Example, Trust, and Letting Go of the Outcome True leadership is built on trust, and trust is earned by doing what you say you will do. Austin shares how leading by example shapes culture, influences behavior, and reinforces standards throughout the organization. As leaders mature, they must also learn to let go of micromanagement and release attachment to perfect outcomes. There is no flawless business—only leaders who care deeply, persist through challenges, and remain committed to developing themselves and their teams. Key Takeaways Adaptive leadership enables organizations to respond effectively to disruption while maintaining long-term vision. Continuous improvement is an ongoing journey, not a one-time initiative. Personalization and technology can successfully modernize even the most traditional industries. Rapid pivots during crises can create new growth opportunities when guided by strong leadership principles. Cultivating curiosity, mentorship, and learning drives both innovation and employee development. Leveraging data and AI can improve efficiency and customer experience without compromising core values. About Kevin Zerber: Kevin Zerber is the co-founder and CEO of TreeRing, a technology company transforming the traditional yearbook industry through personalization, sustainability, and innovation. With decades of experience in software engineering and technology leadership, Kevin has guided TreeRing's growth by applying adaptive leadership principles, continuous improvement, and a strong focus on customer experience. How to Connect with Kevin Zerber: LinkedIn: Search for Kevin Zerber on LinkedIn for professional updates and leadership insights Company Website: Visit TreeRing.com to learn more about the company, its mission, and leadership team TreeRing Blog & Media: Kevin's perspectives are often featured through TreeRing's content and interviews Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.
Everyone wants custom marketing until the numbers stop making sense. When preference beats performance, something always gives.The real question isn't creativity vs. control, it's predictability vs. ego.Welcome to Gym Marketing Made Simple, the podcast built to cut through the noise around gym growth. Each conversation breaks marketing, sales, and leadership into practical systems boutique gyms can apply without relying on luck, burnout, or outdated playbooks.Episode HighlightsPredictable results don't come from personal preference; they come from proof. This breakdown focuses on why tested systems outperform custom ideas, how data removes guesswork from marketing decisions, and where flexibility actually belongs. It also clarifies what strong partnerships look like when both sides care more about outcomes than opinions.Episode OutlineWhy generating a specific ROI matters more than creative preferences.What gym owners actually want from a long-term marketing partner.A real-world case study of a gym owner who outgrew short-term agencies.How high-volume testing creates faster, clearer marketing insights.The trade-offs between custom creative and proven marketing systems.Why predictable outcomes require data-backed offers, copy, and assets.How agencies balance flexibility without sacrificing performance.The role of accountability in data-driven marketing decisions.Episode Chapters00:00 Intro00:07 Strategic Marketing Partnership for Gym Owners02:41 The Role of Lasso as a Marketing Agency03:21 Challenges with Personalization and Customization07:29 The Importance of Data-Driven Decisions12:23 The Role of Lasso in Guiding ClientsAction TakenClearly communicate ROI expectations and the risks of testing unproven creative.Confirm whether clients are willing to accept lower performance for preference-based decisions.Implement offers, copy, and ad assets backed by large-scale testing.Match marketing strategies to each gym's business model.Allow creative testing only when ad budgets support experimentation.Keep proven campaigns running to protect performance while testing.ConclusionThe real takeaway here is simple: marketing works best when decisions are earned, not assumed. Creativity still matters, but only when it's supported by evidence. When gyms and agencies align on expectations, trust the data, and stay disciplined with what's proven, clarity replaces confusion, and results become easier to repeat.CTAIf this conversation resonated, follow Gym Marketing Made Simple and share the episode with a gym owner who's questioning whether their marketing is actually working.Supporting Information
Send us a textYou walk into the conversation thinking, Okay, this time we're talking about money. Or parenting. Or sex. Or the thing you agreed on and nobody followed through.And somehow you still end up in the exact same place: confusion, defensiveness, frustration, and that familiar emotional hangover that lasts way longer than the argument.In this episode of Love Shack Live, we unpack the real reason couples keep having the same fight on repeat.Because here's the twist: most fights stop being about the topic pretty quickly. Once you blamed, misunderstood, or threatened, self-protection takes over and logic doesn't stand a chance.You'll learn how to spot the pattern that's driving your conflict, why “just communicate better” never works, and what it actually takes to interrupt the cycle in the small window you have before things escalate.Plus, Staci and Tom revisit their infamous alarm clock fight (yes, again) to show you what it looks like to move from the “courtroom” mindset to the “classroom” mindset… and why understanding the emotional drivers changes everything.And you'll leave with a surprisingly fun pattern interrupt you can try the next time things start heating up.If you're listening and thinking, This is us, this episode is your next right step.Timestamps: 03:17 The 12 Critical Categories in Relationships04:44 Recognizing and Addressing Behavior Patterns05:48 The Courtroom vs. The Classroom15:23 The Alarm Clock Story: A Case Study22:25 Finding Solutions Through Understanding25:53 Understanding Your Partner's Experience28:34 The Impact of Personalization and Defensiveness30:04 Emotional Coping and Linking Events32:04 The Importance of Listening34:13 Breaking the Cycle of Misunderstanding44:12 Practical Tools for Conflict Resolution49:55 Pattern Interrupt Dance Party51:36 Final Thoughts and EncouragementWant personalized help breaking your pattern?If you're stuck in cycles and you want a clear next step, schedule a Clarity Call: https://stacibartley.com/applyThis isn't about fixing your partner. It's about identifying the pattern you're in and learning the skills to interrupt it.
CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026.Key takeaways:Positionless marketing drove 88% campaign efficiency gains in 2025AI accelerates range; humans provide judgment and validation70% of consumers unsubscribed from 3+ brands in 3 monthsMindset change precedes technology adoption in successful AI integrationKey Quotes:[00:09:20] "The biggest compliment you get is something called ‘rosh gadol'...It means, I want your head to think about more things than it's currently thinking.” – Pini Yakuel[00:21:26] "Consumption and making decisions are the work. If you can't make decisions for yourself, you can't work with AI." – Brian Lange[00:28:44] "We have access to knowledge on every field...we have the best personal tutor in our pockets available 24 over seven." – Pini Yakuel[00:38:10] "It's very, very difficult to scale personalization. That's the bottom line. It's almost impossible to scale it." – Pini YakuelIn-Show Mentions:Optimove Connect (March 2026)Optimove + Forrester Study: Closing the Gap Between Promise and PerformanceOptimove Marketing Fatigue ReportAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Avani Oswal, Head of Digital at Elizée and Founder at Catalyst.Avani works closely with retail brands, eCommerce teams, and tech startups, helping them make sense of where technology actually fits into their day to day work. She brings a grounded point of view shaped by real experience, not trends for the sake of trends.They talk about how teams can test new tools without overcommitting, why measuring results matters more than adding more software, and how personalization is finally becoming something brands can deliver in meaningful ways. Avani also shares why clean product data is now just as important as design when it comes to being discovered.The conversation touches on how shopping behavior is shifting, how people want answers faster, and what brands need to do to show up when customers are searching differently. Later on, Avani explains why she started Catalyst and how retail leaders are learning from each other in smaller, more honest settings.It's a clear, thoughtful conversation about what to focus on and how to move forward without making things harder than they need to be.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Avani Oswal, Head of Digital at Elizée | Founder at CatalystAvani Oswal's LinkedIn | Elizée | CatalystWatch the full Youtube video here:https://youtu.be/XmgZXrFuehQTakeaways:Curiosity drives learning and innovation in retail.Testing AI solutions is crucial for understanding their impact.Personalization is evolving towards one-to-one...
Discover how childhood magic shows and a gas station job laid the foundation for a legendary career in customer service and experience. This episode features Shep Hyken, the Chief Amazement Officer at Shepard Presentations, as he breaks down the "I'll Be Back" philosophy and the distinction between repeat business and true brand loyalty. Gain actionable insights on operationalizing feedback, leading through a crisis, and why the most successful organizations prioritize a "hospitality mentality" to outshine their competition.Guest Links:Shep's LinkedInShepard Presentations, LLCCredits: Host: Lisa Nichols, Executive Producer: Jenny Heal, Marketing Support: Landon Burke and Joe Szynkowski, Podcast Engineer: Portside Media
Send us a message!Last week with Moriya Rockman, we explored luxury through the lens of growth, relationships, and what it takes to scale a high-end portfolio without losing the hospitality at the center. This week, Nir Maimon brings the conversation to the definition itself, what “luxury” should mean, how it should be verified, and why the category loses trust when the label gets used too loosely.“Luxury” has become one of the most overused words in vacation rentals, and that is exactly the problem.In this episode, Alex and Annie sit down with Nir Maimon, President and Co-Founder of The Maimon Group, to break down how he evaluates luxury with a practical framework that starts with the operator and ends with the asset. Nir shares why luxury cannot be treated as a marketing adjective, what happens when guest expectations fall short, and why platforms and operators need clearer standards if the category wants to keep its credibility.They also get into what verification can look like in practice, why Nir's team says “no” far more than they say “yes,” and how their approach to service, personalization, and systems supports the level of trust luxury guests expect.Episode Chapters:00:00 – Welcome to Alex & Annie: The Real Women of Vacation Rentals01:11 – Nir's background and what The Maimon Group does in ultra-luxury02:18 – The core issue: “luxury” is being misused in vacation rentals04:26 – Nir's framework: luxury starts with the operator, then the asset06:45 – How Nir scores luxury (location, layout, privacy, finishes, noise, access, amenities)08:34 – The trust gap: what OTAs get wrong without verification15:48 – LPMS and the travel advisor workflow (how trust gets protected in bookings)24:02 – Big-event travel and why groups keep choosing homes27:45 – Personalization at scale: CRM, surveys, and concierge ownership31:10 – AI in hospitality: start with clean data, then layer automation with human validation38:08 – Looking ahead to 2026: “deployment,” standards, and repeatable excellenceConnect with Nir:LinkedIn: https://www.linkedin.com/in/nir-maimon-59024595/ The Maimon Group: https://www.themaimongroup.com/ LPMS: https://thelpms.com/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Superlative Podcast, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch at the highest level. John traces his journey from early restoration work in Paris to building one of the world's most respected bespoke watch ateliers in Geneva, shaped by his grandfather's philosophy of dedicating one's life to serving individual clients. The conversation explores why Artisans de Genève is not a watch brand but a complementary workshop, how legal and cultural realities shape the customization space, and why modifying iconic watches like Rolex, Patek Philippe, and Audemars Piguet requires deep respect for the original DNA. Ariel and John unpack the psychology behind skeletonization, the courage required for first-time customization, why pricing can't exist without a design process, and how true luxury shifts from transactional ownership to emotional experience. The episode also examines why customization is rarely a collector's first step, how personalization mirrors the car world more than traditional watchmaking, and why knowing the client, not the product, is the atelier's most valuable asset.Check out Artisans de Genève:Instagram - https://www.instagram.com/artisansdegeneve/ Website - https://www.artisansdegeneve.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
Happy New Year! In this episode of Marni On The Move, Marni is joined by Jordan Glenn, Head of Science at SuppCo for a conversation on trust, transparency, and personalization in the supplement space. After more than a decade of navigating supplements for performance and long-term health, Marni knows how confusing the industry can be. Jordan shares how SuppCo is helping raise the standard by vetting supplement brands, evaluating formulations and delivery methods, and guiding people toward smarter, more personalized supplement decisions. Jordan sheds light on how to think about supplement protocols, what actually matters when choosing products, and why personalized stacks—rather than one-size-fits-all solutions—are becoming the future of supplementation. We talk Peptides, NAD+, Creatine, Protein and more! If you want to feel more confident about what you're taking and why, this episode offers clarity without the hype. Here are a few topics we cover: What SuppCo is and why it exists How supplement brands are vetted Personalizing supplement stacks Cutting through supplement marketing noise Trending supplements and performance considerations How to use SuppCo CONNECT SuppCo on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five stars and a review on Apple, it's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!
WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comSteve's Website & Contact:https://sweetadventures.net/Steve's Properties:1) https://www.airbnb.com/rooms/1471973416549680722?source_impression_id=p3_1768516787_P3nBmpI4OF4kMYkZ2) https://www.airbnb.com/rooms/1476417638379798365?source_impression_id=p3_1768516782_P32iWS5z8cRXxxqG3) https://www.airbnb.com/rooms/1476966783845752686?source_impression_id=p3_1768516779_P3kgaa3DDvJGIBs84) https://www.airbnb.com/rooms/850179137902544665?source_impression_id=p3_1768516903_P30P-u1OQm-cAPUq5) https://www.airbnb.com/rooms/1263889065657237759?source_impression_id=p3_1768516955_P3IXAS8__55ENkKe6) https://www.airbnb.com/rooms/965815792031155739?source_impression_id=p3_1768516995_P3iPBkmOl-4V7kiz7) https://www.vrbo.com/29502778) https://talltimberscamp.com/Chapters00:00:00 Intro00:01:19 Steve's Journey in Vacation Rentals00:06:42 Market Trends and Insights00:12:12 The Importance of Guest Experience00:20:56 Communication and Personalization in Rentals00:25:49 Strategies for Property Management Success00:33:20 Opportunities in the Current Market00:39:02 Final Thoughts and Encouragement for Listeners
AI is everywhere, but most teams are stuck talking about efficiency and headcount. In this episode, Dave Edelman, executive advisor and best selling author, shares a sharper lens, how to use AI to create real customer value and real growth.We get into the high road vs low road of AI, what personalization should look like now, and why data has to become an enterprise asset, not a bunch of disconnected departmental files.Key Takeaways• Efficiency is table stakes, the real win is using AI to build new experiences that customers actually want• Start with customer friction, find the biggest compromises and frustrations in your category, then design around that• Personalization is no longer limited by content scale in the same way, AI changes the economics of tailoring experiences• You do not always need one giant database, modern tools can pull and connect data across systems in real time• Treat data as an enterprise resource, getting cross functional alignment is often the hardest and most important stepTimestamped Highlights• 00:46 Dave's origin story, from early loyalty programs to Segment of One marketing• 03:33 The high road and low road of AI, growth experiences vs spam at scale• 06:51 Where to start, map the biggest customer frustrations, then build use cases from there• 16:31 The data myth, why you may not need a single mega database to get value from AI• 21:31 Data as a leadership problem, shifting from functional ownership to enterprise ownership• 25:14 Strategy that actually sticks, balancing bottom up automation with top down customer led directionA line worth stealing“Use those efficiencies to invest in growth.”Pro Tips you can apply this week• List the top five customer frustrations in your category, pick one and design an AI powered fix that removes a compromise• Audit your data reality, identify where the same customer facts live in multiple places, then decide what must be unified first• Run a simple test and learn loop, create multiple variations of one experience, measure what works, and keep iterating• Put strategy on the calendar, make room for a recurring discussion that is not just metrics and cost cuttingCall to ActionIf this episode helped you think differently about AI and growth, follow the show, leave a quick rating, and share it with one operator who is building product, data, or customer experience right now.
In this episode, the VENDO team breaks down Amazon's AI Seller Assistant and how brands can use it to streamline operations and improve performance. We explore the reports and insights it provides, its personalization capabilities, key limitations, and real use cases that show how AI can support smarter, faster decision-making for sellers. Topics Covered: Amazon AI Seller Assistant (2:13) Specific reports and data AI Seller Assistant provides (5:20) Performance Limitations (8:50) Personalization of AI Seller Assistant (10:50) How AI Seller Assistant has helped (12:40) Use cases (17:00) Speakers: Russell Hsu, Director of Analytic, VENDO Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
Send us a text(Why one-size-fits-all lessons don't work—and what to do instead)In this episode, I focus on what I consider the heart of acquisition-driven instruction: adjusting and personalizing what we do in class so all students can stay engaged, successful, and confident—without creating multiple lesson plans. If your classes include a wide range of proficiency levels, literacy skills, heritage learners, or students who “should know this already”… this conversation is for you.Building on insights from my conversations with Karen Lichtman and Jason Fritze, and grounded in research by Bill VanPatten and Stephen Krashen, this episode breaks down why acquisition is slow, piecemeal, and unpredictable—and how that reality should shape the way we plan input, reading, and output. I also share practical routines you can use mañana to make your classroom more inclusive, more human, and more effective. Sí, se puede.
There's hundreds of AI tools released every day. Most are garbage. But these AI tools and model updates were the BANGERS that defined the year. So what made our top list? Tune in and find out. Top AI Tools and Releases of 2025 -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Top AI Tools and Releases 2025 ListCriteria for AI Tool Selection 2025Honorable Mentions: AI Tools ExcludedCanva Visual Suite 2.0 Feature ReviewChatGPT Atlas Agentic Browser CapabilitiesChatGPT Deep Research Agent OverviewClaude Code Terminal Coding Agent ExplainedClaude Opus 4.5 Model BenchmarksCursor 2.0 Multi-Agent Code Editor UpdateDeepSeek v3 Open Source AI ModelsGenSpark Multi-Agent Workspace FeaturesGemini 3 Flash Model IntegrationGemini 3 Pro Multimodal Model ReviewGemini Canvas Mode Interactive WorkspaceGPT Image 1.5 Advanced GenerationGPT 5.2 Pro Expert Reasoning AbilitiesLovable AI Full Stack App BuilderManus Super Agent Workflow AutomationChatGPT Pulse Proactive AI Daily BriefingMicrosoft 365 Copilot Agent ModesNano Banana Pro Image Reasoning CapabilitiesNotebook LM Updates: Video & Slides FeaturesPerplexity Comet Agentic Browser AnalysisReplit Agent 3 Cloud App BuilderRunway Gen 4.5 Pro Video GenerationSora 2 OpenAI Video Model InnovationsSuno v5 AI Music Generator ImprovementsGoogle VO 3.1 Flagship Video Model ReviewS/A/B/C/D Tier Ranking of AI ToolsTool of the Year: Notebook LM StudioTimestamps:00:00 "Top AI Tools & Releases"10:16 "Atlas AI Tool Overview"15:21 "Claude Code's Growing Popularity"21:02 "DeepSeek v3: Open AI Model"24:36 "Gemini 3 Flash Dominates AI"30:10 "Canvas Mode & Code Rendering"36:11 "Lovable and Manus Overview"38:47 "Proactive AI and Personalization"46:25 "Perplexity and Comment Advantages"51:30 "Sora: Creative AI Character Tool"53:27 "Suno: AI Music Revolution"01:03:42 "Notebook LM: Tool of 2024"01:07:19 "Start Here: Everyday AI Basics"Keywords:Top AI tools of 2025, AI tools, AI releases, ChatGPT Atlas, ChatGPT Deep Research, Claude Code, Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Jeff Riley Day of AI CEO (and Former Massachusetts Education Commissioner) joins Nick Schutt to discuss how AI can transform education — and how we must avoid repeating the social media/cell phone mistakes. We cover: AI literacy as the fourth “R” — kids need to master it Personalization: teach every student at their level (2nd grade to college) Risks: AI companions, data privacy, mental health, over-reliance Lessons from smartphones/social media → act now on policy Day of AI: free training, curriculum, parent toolkits (dayai.org) If you're a parent, educator, or policymaker, this episode is essential for 2026. Channel: @RobotsandRedTapeAI | Host: Nick Schutt Subscribe for more real conversations on tech, education, and the future.
Send us a textStuck on the treadmill of doing more but moving nowhere? We've been there. Today we unpack why high performers can check every box—workouts done, outreach sent, content posted—and still feel stalled, and how a shift toward presence, energy, and identity turns routine effort into real results.We start with a simple experiment: same workout, same time, radically different output when the intent and immersion change. That story becomes a blueprint for business and life. Sales calls land when you picture the person who needs your message. Content resonates when it's created for a single, vivid human instead of a generic audience. Coaching transforms when you bring the right energy to the moment, not just the right script. Presence isn't fluffy; it's measurable performance.From there, we tackle the FOMO trap of personal development. Consuming every book and podcast can feel productive, but progress accelerates when you choose resources that match your season and constraints. We talk about curating growth to your actual next step—one-on-one depth before complex funnels, focused reps before new platforms—and giving yourself permission to drop what doesn't fit. Personalization beats imitation.The throughline is identity. Hustle for hustle's sake often masks scattered attention. We share reflection prompts to map your inner upgrades: what changed inside before the outside shifted, what you no longer tolerate, and who you must be to deliver at a higher level. Then we connect it to our high impact coaching approach—pairing internal identity work with external systems so results compound across health, business, and relationships. We close with a preview of a tough truth: growth sometimes means not everyone will come with you, and how to navigate that with clarity and care.If this sparked a shift, follow the show, share it with a friend who needs it, and leave a quick review so more people can find these tools. Tell us: where will you swap box-checking for presence this week?Interested becoming a High Impact Coach? The High Impact Mastery Academy by Modern Leadership Coaching helps you: Serve Your Clients Better Accelerate Client Progress Stand Out as a Certified Coach Join the waitlist today:https://www.modernleadership.us/mastery
In this Omni Talk Retail episode, recorded live from NRF 2026 in the Vusion podcast studio, Mark Propes from Vusion and Art Miller from Qualcomm reveal how their partnership is enabling "detect and connect" capabilities that transform physical retail into personalized experiences, and why retailers still testing need to operationalize now before the gap becomes permanent. From edge computing that processes 4K video locally instead of streaming to the cloud, to closed-loop attribution tracking customer intent in real-time physical space, Mark and Art break down the multimodal signal taxonomy (RFID, Wi-Fi, Bluetooth, vision) powering connected stores. They share insights on why scanning barcodes continuously creates data-poor environments, how agentic AI creates new doorways into physical stores, and the precision needed for sub-30 minute delivery promises. If you've wondered what detect and connect actually means beyond buzzwords, this conversation delivers the technical foundation and business applications.
Consumers are creating a growing “personalization paradox” when it comes to AI in 2026. They want personalized experiences more than ever, but they're equally anxious about how brands use their data. CapTech's proprietary consumer research reveals that while AI-driven personalization can strongly influence purchase decisions, trust and transparency remain the biggest barriers.CapTech Principal and CX Growth Lead, Bree Basham, and Research Lead, Lea Moon, discuss what to expect with AI in 2026, what we are seeing that drives loyalty, and how brands can thoughtfully balance value and privacy.Listen in to learn more:High‑value, in‑the‑moment personalization increases willingness to share data.AI comfort is rising but opt-out options and human fallback remain essential.Trust improves when brands use plain language and transparency in data use.Consumer adoption varies by mindset – not age or demographic.Read the full research here: https://www.captechconsulting.com/articles/2025-consumer-survey-solving-the-personalization-paradox
Episode web page: https://bit.ly/3Ys2J9d Episode description: In this episode of Insights Unlocked, Phillip Jackson, CEO and co-founder of Future Commerce, joins the show to explore how commerce is fundamentally shaped by culture, not just technology. Phillip dives into how leading brands use AI in retail to enhance customer experiences quietly and authentically, why friction in the customer journey isn't always a bad thing, and how brands can stand out in a sea of sameness. Key themes and takeaways Commerce is culture, not just tech. Phillip explains that what we buy and how we buy it are deeply tied to identity and culture. The smartest brands are those who see commerce as part of daily life, not just a transaction. The invisible hand of AI in retail. AI can transform retail experiences, but its best applications are often invisible. Using examples like Taco Bell, Phillip discusses how AI can quietly make things easier and more delightful for customers—without being intrusive. Friction's hidden value. Not all friction is bad. While reducing unnecessary pain is important, Phillip argues that some friction helps customers make better decisions, reduces returns, and actually builds trust. Personalization: meaningful, not just flashy. True personalization goes beyond using someone's name. Phillip suggests it's about understanding intent and context, and that surface-level personalization often falls flat or feels invasive. Standing out from e-commerce sameness. E-commerce platforms have made shopping easier, but also more homogenous. Phillip shares research showing that when branding is stripped away, many sites are indistinguishable—and that differentiation is key to long-term loyalty. Clean data is your AI superpower. Brands that want to unlock the full power of AI need holistic, clean data. Phillip shares how brands like Kith leverage years of clean purchase data to launch ambitious customer programs. Invest in what matters. Rather than chasing every trend, Phillip encourages brands to focus on practical, high-value areas—like smarter search, better recommendations, and strong post-purchase support—that truly solve customer pain points. Resources & links Phillip on LinkedIn (https://www.linkedin.com/in/philwinkle/) Mike on LinkedIn (https://www.linkedin.com/in/mmcdowell1/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Future Commerce website (https://www.futurecommerce.com/) UserTesting's 2026 2026 State of AI in Retail Experiences Report (https://bit.ly/4sy3awg) Learn more about Insights Unlocked: https://www.usertesting.com/podcast
Welcome to the Strength Connection!Katie Hardie is a board-certified holistic nutritionist and performance practitioner who helps people reconnect with their bodies through a personalized, data-driven approach to health, energy, and recovery. Her work bridges science and intuition, helping people move beyond one-size-fits-all solutions and into sustainable performance.In this conversation, Katie shares her journey into health and nutrition coaching, emphasizing the importance of bio-individuality in dietary choices. She discusses the impact of stress on nutrition and performance, the significance of energy management, and the necessity of intentional recovery practices. Katie highlights the balance between hard work and recovery, the value of hobbies, and the need for personalized approaches to nutrition and health.Check out more from Katie at:Website: https://www.mypeak365.com/ Instagram: https://www.instagram.com/mypeak365/ Facebook: https://www.facebook.com/hardiepeakperformance/ LinkedIn: https://www.linkedin.com/in/katie-hardie-hermanson-860a874/ Chapters00:00 Introduction to Health and Nutrition Coaching02:31 Katie's Journey into Nutrition and Health Coaching05:44 Understanding Bio-Individuality in Nutrition08:38 The Importance of Personalization in Diet11:36 Energy Management and Its Impact on Performance14:43 The Role of Stress in Nutrition and Recovery17:46 Intentional Recovery Practices20:40 The Balance of Hard Work and Recovery23:23 The Importance of Hobbies and Play26:46 Conclusion and Resources for Further Learning
Megan Young Gamble kicks off 2026 with a focus on consistency and real industry impact, sharing the top trends shaping the beauty and packaging industries. Key highlights include the rise of health-first beauty and holistic wellness, AI-powered hyper-personalization, the increasing dominance of digital and social commerce, and accelerated biotech innovation for sustainability. On the packaging front, Megan details trends like mono-material design (driven by new regulations like Modernization of Cosmetics Regulation Act (MoCRA), Extended Producer Responsibility (EPR), accessibility and inclusive packaging, smart connected packaging using QR, AR, and AI, personalized eco-luxury packaging, and the continued importance of refill and closed-loop systems. Throughout, Megan emphasizes practical advice for brands and startups, regulatory compliance, and the ongoing shift towards a consumer-centric, sustainable future. She also encourages listener engagement and ongoing conversation around industry changes. Listen to the additional podcasts mentioned on the show Kickoff 2025 Trends & Transitions. Listen hereInside MakeUp in New York: Day 1 - Innovation and Tech. Listen hereInside MakeUp in New York: Day 2-Packaging & Sustainability. Listen hereSustainability and Cost-Effective Measures in Packaging and Product Development. Listen hereWhen to Optimize Your Packaging. Listen hereHow Connected Packaging Shapes Sustainability and Traceability. Listen hereWTF! What the TariFfs! Pt1. Listen hereWTF! What the TariFfs! Pt2. Listen hereAffiliate & Other Links:[Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager [FREEBIE] Access commonly referenced organizations and tools in ONE PLACE with our handy guide HERE [link] https://bit.ly/OSTPlay Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comAre you a STARTUP Brand? Join my FREE COMMUNITY ->https://theacceleratesquad.com Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicformAdditional Resources:NIQ's State of Beauty 2025 preview report : https://nielseniq.com/global/en/news-center/2025/niqs-state-of-beauty-2025-beauty-breaks-boundaries-with-10-growth-digital-surge-wellness-shift/Genz Focused Trend Report : https://www.designerpeople.com/blog/packaging-design-trends-2026/Myers Packaging Report : https://nielseniq.com/global/en/news-center/2025/niqs-state-of-beauty-2025-beauty-breaks-boundaries-with-10-growth-digital-surge-wellness-shift/Quotes and Hooks: It's a new year, but it's the same impact that we're delivering.I really believe in not giving fluff. I really believe in just giving straight facts.Beauty is evolving to more of a holistic lifestyle category.Personalization has always been consistent within the beauty realm.Digital and social commerce continues to dominate retail strategy.Sustainability means something different to everybody.Packaging is becoming the digital passport.in 2026 sustainability is becomes a compliance priority in the US because states are activating EPR extended producer responsibility laws that makes brands responsible for packaging waste
Send us a textMarketing predictions are everywhere—but most don't help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work? This episode focuses on controlling the buying moment, personalization, signal-based marketing, and why the revenue loop replaces the funnel.Key Topics CoveredPersonalization as a ticket-sales differentiatorCreative as the new media buyerSignals over pixels (Buyer data)Saves, comments, & DMs as buying intentZero-click checkout & social sellingData reclamation from marketplacesFirst-click ownership as a revenue KPIWarm audiences vs. cold acquisitionChapters00:00 Introduction 01:08 Personalization 04:31 Creative as Media Buyer 06:51 Signals Over Pixels 10:34 DMs as Soft Leads 12:56 Zero-Click Checkout 15:15 Social Selling 18:04 Data Reclamation 19:58 First-Click Ownership 21:26 Warm vs Cold 23:49 Per Persona Campaigns 25:10 Marketing as Inside Sales 26:35 Revenue LoopSupporting Linkshttps://www.jonloomer.com/meta-advertising-changes-2025/ https://www.jonloomer.com/understand-meta-advertising-8-episodes/ https://www.jonloomer.com/interactions-post-engagement/ https://www.emarketer.com/content/social-commerce-2024 https://www.insiderintelligence.com/insights/social-commerce/ https://www.brightedge.com/resources/webinars/owning-the-first-click https://www.thinkwithgoogle.com/marketing-strategies/search/brand-vs-non-brand-search/ https://www.grandviewresearch.com/industry-analysis/secondary-ticket-market https://baymard.com/lists/cart-abandonment-rate https://baymard.com/blog/checkout-usability https://www.wordstream.com/blog/ws/2015/03/02/retargeting https://www.hubspot.com/marketing-statistics https://www.facebook.com/business/help/146787991656572?id=561906377587030 https://hbr.org/2016/07/ending-the-war-between-sales-and-marketing https://www.forrester.com/blogs/b2c-marketing-and-sales-alignment/ https://www.meta.com/business/help/1438417719786914 Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Alex Pineda, Creative Director. They look back on the trends they're seeing in the association space. They discuss:How AI dominated 2025, with associations investing heavily in staff training, internal policies, and custom GPTs to boost content production and streamline workflows.The AI tools that helped Matrix Group clients modernize outdated content by converting PDFs to HTML, summarizing large documents, and creating metadata and schema for better discoverability.Why associations wrestled with how much previously gated content to expose for AI indexing, balancing member-only value with public visibility and relevance in AI search results.“About the Industry” storytelling sections of a website becoming a trend, with associations crafting narratives to spotlight the importance of their fields not just to members, but to the public and policymakers.How clients faced tighter budgets in 2025, making incremental updates and data-driven decisions more important than ever.The notable rise of multimedia content, with podcasts and audio read-alouds replacing and supplementing long-form text to meet member preferences and improve accessibility.How personalization is becoming easier with AI and how associations can now deliver customized recommendations for members, modeled after platforms like Netflix or Duolingo.How AI is revolutionizing design and development, with tools that boost creativity, accelerate prototyping, and reduce tedious manual work.How mobile-first and voice-enabled experiences are expected to surge, especially as younger members rely more on phones and smart speakers for web interaction.References:Matrix Group WebsiteSee how TFI tells the story of the industry.We made a few tweaks to the ALDA website in advance of a larger redesign in the future.
Wandering But Not Lost Podcast | Real Estate Coaching & Wandering Zen
The real estate industry is changing fast — with AI, new platforms, evolving business models, and more noise than ever. So what actually makes an agent stand out today? In this episode of the WBNL Coaching Podcast, Jan O'Brien and Matt Emerson break down why brand, trust, and personalization are now the most important differentiators in real estate — and how agents can apply these principles in real-world, practical ways. You'll learn how consistent video content builds trust even when people don't engage, why personalization beats automation in lead nurture, and how to use AI without losing the human connection that drives long-term success. If you're a real estate agent, team leader, or broker looking to future-proof your business, this episode is a must-watch. Find our show notes at https://www.wbnlpodcast.com
See more: https://thinkfuture.substack.comConnect with Zoher: https://www.linkedin.com/in/zzkaru/---Everyone talks about AI—but it's data that still decides what works and what fails.In this episode of thinkfuture, host Chris Kalaboukis speaks with Zoher Karu, data and analytics leader with a PhD in engineering and experience at McKinsey, eBay, Citibank, Sears, and Blue Shield of California. Zoher now works with Taelor, a men's clothing rental subscription service using data and AI to personalize style at scale.Zoher explains why “dirty data” remains one of the biggest unsolved problems in business—and why the issue isn't technology, but how organizations are structured. Teams build data in silos to solve short-term problems, creating fragmented systems that AI can't magically fix.The conversation moves from fashion and personalization to a much bigger question: what happens when AI quietly takes over everyday decision-making?We cover:- How Taelor uses data, metadata, and human stylists to curate clothing- Why clothing sizes are a data nightmare—and what that teaches us about AI limits- The real reason data quality is still broken across industries- How siloed teams create long-term data problems- Why AI will reduce the effort of finding information, not eliminate thinking -A future where tasks like planning events, shopping, and inventory management become automated- What humans should focus on when machines handle the mundaneZoher's view of the future isn't flashy—it's practical. As AI handles more low-level optimization, human value shifts toward judgment, creativity, and deciding what actually matters.If you're interested in AI, data, personalization, or the future of everyday decision-making, this episode offers a grounded look at where we're really headed.
Send us a textIn this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and personalization, the shift towards membership models, the rise of short form video, the importance of user-generated content, and the challenges of holistic attribution. He also delves into the complexities of Name, Image, and Likeness (NIL) in sports, donor engagement strategies, and the significance of focusing on fan quality over quantity.Key Themes CoveredAI & personalization (where it works and where it doesn't)The continued shift from season tickets → membership modelsShort-form video becoming the backbone of ticket marketingWhy creative is now the targetingThe messy reality of attributionNIL's impact on ticket sales and sponsorshipsDonor engagement at scaleWhy fan quality matters more than fan quantityTakeawaysAI and personalization are crucial for sports marketing success.Membership models are replacing traditional season tickets.Short form video has become essential for engaging fans.User-generated content builds trust and engagement.Holistic attribution is challenging but necessary for understanding marketing impact.NIL has complicated the landscape of college athletics.Donors seek meaningful engagement beyond transactions.NIL platforms need to simplify for small market teams.Focusing on fan quality leads to better outcomes than quantity.Auditing marketing strategies is essential for future success.Chapters00:00 Introduction and Self-Audit of Predictions01:01 AI and Personalization in Sports Marketing03:54 Membership Models and Fan Engagement05:46 The Rise of Short Form Video08:04 User-Generated Content and Micro Influencers09:28 Holistic Attribution Challenges13:11 Navigating Name, Image, and Likeness (NIL)16:31 Donor Engagement and Experience18:54 NIL Platforms and Market Scaling20:20 The Importance of Fan Quality Over Quantity22:13 Conclusion and Advice for 2026Links Mentioned in This EpisodeEpisode 95 – 12 Marketing & Fan Engagement Predictions for 202580/20 Principle (Pareto Principle)Sports Marketing Machine Strategy Call Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
Today, I'm joined by the insightful Ashley Koff, renowned registered dietitian and fierce advocate for personalized, realistic nutrition that actually works in the real world. In this episode, Ashley Koff opens up about her personal and professional journey—from her early days in big brand marketing (think sugared cereals and infobesity) to her pivotal "aha" moments that led her to champion true weight health, not just weight loss. Episode Timestamps: Welcome and introduction to the Longevity Podcast ... 00:00:00 Personal experiences shaping nutrition philosophy ... 00:05:59 Influence of marketing on nutrition decisions ... 00:09:01 Big revelations: digestion, GLP-1, and health ... 00:16:43 The power of personalization in nutrition ... 00:19:59 The "Mr. Pizza Pop" case and behavioral change ... 00:23:03 Digestion as the foundation before diet quality ... 00:27:05 Dangers of generic "healthy diet" advice ... 00:36:01 GLP-1 medications: promise, risks, and prerequisites ... 00:40:10 Who truly needs GLP-1 versus lifestyle change alone ... 00:43:09 Muscle, bone, and shifting focus to building health ... 00:51:30 Nutrient intake, fiber, and supplement personalization ... 00:55:11 Digestive enzymes and optimizing digestion ... 01:03:10 Food noise, satiety, and psychological freedom ... 01:07:29 Ongoing assessment: tracking weight, fat, muscle ... 01:15:19 Weaning off GLP-1 and the importance of professional support ... 01:18:32 Our Amazing Sponsors: Primeadine by Oxford Healthspan: Primeadine supports autophagy — your cells' natural renewal and cleanup process — using food-derived spermidine, no fasting required. If you want to support resilience from the inside out, head to https://www.oxfordhealthspan.com/BIONAT15 and use code BIONAT15 at checkout (one-time purchases only). Magnesium Breakthrough by BiOptimizers: Better sleep isn't about willpower — it's about absorption. Magnesium Breakthrough uses seven real forms of magnesium that help you rest deeper and recover faster. Get up to 35% off at bioptimizers.com/bionat with code BIONAT. Just Thrive Gut Essentials Bundle: pairs a probiotic proven to arrive 100% alive with digestive bitters that support digestion and curb cravings, so you actually feel the difference fast. Save 20% on your first Gut Essentials Bundle at justthrivehealth.com/NAT20 with code NAT20 — 100% money-back guarantee. Nat's Links: YouTube Channel Join My Membership Community Sign up for My Newsletter Instagram Facebook Group
In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce. Takeaways Al Kallel has over 20 years of experience in advertising technology. The consumer experience in advertising has shifted significantly with the rise of mobile and streaming. AI presents opportunities for creating native advertising experiences without compromising brand integrity. Quality control is crucial when using AI for content generation. Personalization in advertising requires deep collaboration between brands and publishers. The advertising landscape is evolving with increasing privacy concerns and the decline of cookies. Future advertising strategies must embrace agentic experiences to engage consumers effectively. AI can help scale personalized advertising solutions for better engagement. The shift to agentic commerce will vary across different product categories. 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior. Chapter 00:00 Introduction to Ad Tech and Al Kallel's Background 02:32 Evolution of Consumer Experiences in Advertising 05:13 The Role of AI in Advertising 07:45 Quality Control in AI-Generated Content 10:10 Personalization and Data Collaboration in Advertising 12:53 Navigating Privacy Changes in Advertising 15:31 Future Trends in Advertising and Consumer Behavior 17:42 Agentic Commerce and Its Viability Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Jason Cochran speaks with Tanya and Tony Thorson about the evolving landscape of marketing psychology, particularly in the context of B2B and B2C interactions. They discuss their book, 'Get Off Your Mask', which emphasizes the importance of personalization, authenticity, and the human connection in marketing. The Thorsons introduce their POISE framework, which focuses on personalization, omnichannel strategies, and emotional intelligence. They also share real-world examples of effective marketing strategies and predict future trends in the industry. Additional Resources: Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanyathorson/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/ Join the PFN Community! Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: Marketing is evolving with the integration of AI. The human connection is paramount in B2B and B2C. Personalization goes beyond just addressing the consumer by name. Authenticity in marketing builds trust and loyalty. Curiosity drives effective marketing strategies.
In this episode of The Effortless Podcast, Amit Prakash and Dheeraj Pandey are joined by Alex Dimakis for a wide-ranging, systems-first discussion on the future of long-horizon AI agents that can operate over time, learn from feedback, adapt to users, and function reliably inside real-world environments.The conversation spans research and industry, unpacking why prompt engineering alone collapses at scale; how advisor models, reward-driven learning, and environment-based evaluation enable continual improvement without retraining frontier models; and why memory in AI systems is as much about forgetting as it is about recall. Drawing from distributed systems, reinforcement learning, and cognitive science, the trio explores how personalization, benchmarks, and context engineering are becoming the foundation of AI-native software.Alex, Dheeraj, and Amit also examine the evolution from SFT to RL to JEPA-style world models, the role of harnesses and benchmarks in measuring real progress, and why enterprise AI has moved decisively from research into engineering. The result is a candid, deeply technical conversation about what it will actually take to move beyond demos and build agents that work over long horizons.Key Topics & Timestamps 00:00 – Introduction, context, and holiday catch-up04:00 – Teaching in the age of AI and why cognitive “exercise” still matters08:00 – Industry sentiment: fear, trust, and skepticism around LLMs12:00 – Memory in AI systems: documents, transcripts, and limits of recall17:00 – Why forgetting is a feature, not a bug22:00 – Advisor models and dynamic prompt augmentation27:00 – Data vs metadata: control planes vs data planes in AI systems32:00 – Personalization, rewards, and learning user preferences implicitly37:00 – Why prompt-only workflows break down at scale41:00 – RAG, advice, and moving beyond retrieval-centric systems46:00 – Long-horizon agents and the limits of reflection-based prompting51:00 – Environments, rewards, and agent-centric evaluation56:00 – From Q&A benchmarks to agents that act in the world1:01:00 – Terminal Bench, harnesses, and measuring real agent progress1:06:00 – Frontier labs, open source, and the pace of change1:11:00 – Context engineering as infrastructure (“the train tracks” analogy)1:16:00 – Organizing agents: permissions, visibility, and enterprise structure1:20:00 – SFT vs RL: imitation first, reinforcement last1:25:00 – Anti-fragility, trial-and-error, and unsolved problems in continual learning1:28:00 – Closing reflections on the future of long-horizon AI agentsHosts:Amit PrakashCEO & Founder at AmpUp, Former engineer at Google AdSense and Microsoft Bing, with deep expertise in distributed systems, data platforms, and machine learning.Dheeraj PandeyCo-founder & CEO at DevRev, Former Co-founder & CEO of Nutanix. A systems thinker and product visionary focused on AI, software architecture, and the future of work.Guest:Alex DimakisAlex Dimakis is a Professor in UC Berkeley in the EECS department. He received his Ph.D. from UC Berkeley and the Diploma degree from NTU in Athens, Greece. He has published more than 150 papers and received several awards including the James Massey Award, NSF Career, a Google research award, the UC Berkeley Eli Jury dissertation award, and several best paper awards. He is an IEEE Fellow for contributions to distributed coding and learning. His research interests include Generative AI, Information Theory and Machine Learning. He co-founded Bespoke Labs, a startup focusing on data curation for specialized agents.Follow the Hosts and the Guest: Dheeraj Pandey:LinkedIn - https://www.linkedin.com/in/dpandeyTwitter - https://x.com/dheerajAmit Prakash:LinkedIn - https://www.linkedin.com/in/amit-prak...Twitter - https://x.com/amitp42Alex Dimakis:LinkedIn - https://www.linkedin.com/in/alex-dima...Twitter - https://x.com/AlexGDimakis Share Your Thoughts Have questions, comments, or ideas for future episodes?
In this final episode of 2025, Drew Brucker and Rory Flynn zoom out to dissect what actually mattered this year across Midjourney, Nano Banana Pro, ChatGPT Image 1.5, Weavy, video models, workflows, and the uncomfortable truth about how fast all of this is moving.They unpack the real inflection points no one labeled at the time. Why March quietly changed everything. Why Nano Banana Pro rewired image editing expectations. Why Veo 3 reset video. Why Midjourney still feels magicalWhy workflows (not models) are becoming the real creative advantage.Along the way, they spiral into mood boards, personalization hacks, node-based systems, AI video limitations, why Hollywood feels creatively bankrupt, how Grok quietly became a research weapon, and why Midjourney's next move might determine whether it stays an artist's playground or becomes a professional tool.It's opinionated. It's nerdy. It's honest. It's occasionally unhinged.And it's the clearest snapshot of where AI creativity actually stands heading into 2026.If you're trying to keep up, slow down, or figure out where to place your bets next year, this episode is your unfair advantage.---⏱️ Midjourney Fast Hour00:00 – Episode 60 kickoff and end-of-year reflections01:50 – From niche experiment to mainstream behavior04:00 – AI finally reaches non-technical families06:18 – Why working solo in AI can feel isolating09:03 – Music, creativity, and early signs of AI music adoption11:02 – How fast AI actually shipped in 202512:14 – 100+ major releases and why that number matters13:01 – The real start of image editing workflows14:46 – March 2025 was the quiet inflection point16:06 – Multi-modal chat changed prompting forever19:20 – Veo 3 and why video suddenly jumped ahead21:41 – Why Google quietly dominated 202523:00 – Why hype cycles now last 48 hours23:51 – Nano Banana Pro and precision image control26:02 – Grok as a real-time research engine27:49 – Why physics in AI video finally started working29:12 – Nodes, workflows, and why visualization matters30:26 – Why Nano Banana Pro felt like “AGI for images”31:26 – Will 2026 move even faster?32:25 – Release cadence, VC pressure, and reality checks34:03 – Images vs video: who's actually ahead36:18 – Why Grok might be the sleeper winner38:36 – Data, platforms, and why distribution matters41:28 – Consolidation and acquisitions are coming44:14 – What Midjourney must do next45:23 – Image editing as the make-or-break feature48:43 – Workflow fatigue and creative burnout52:50 – Personalization, mood boards, and creative joy56:44 – Why mood boards drove the best work of 202559:12 – Personalization profiles vs mood boards01:00:43 – Why Midjourney still feels different01:02:27 – Scale, permutations, and professional use cases01:06:36 – Resolution, editing, and real production constraints01:10:22 – Why small failures still matter01:13:00 – Hollywood, creativity, and AI backlash01:17:17 – Why creators beat platforms01:22:25 – Audio and voice as the next bottleneck01:23:55 – Constraint-driven prompting in 202601:30:14 – Looking back at January vs now01:38:23 – Final predictions and advice for 202601:42:34 – Season two wrap and sign-off
This is a special episode, highlighting a session from ELC Annual 2025! OpenAI evolved from a pure research lab into the fastest-growing product in history, scaling from 100 million to 700 million weekly users in record time. In this episode, we deconstruct the organizational design choices and cultural bets that enabled this unprecedented velocity. We explore what it means to hire "extreme generalists," how AI-native interns are redefining productivity, and the real-time trade-offs made during the world's largest product launches. Featuring Sulman Choudhry (Head of ChatGPT Engineering) and Samir Ahmed (Technical Lead), moderated by Lawrence Bruhmeller (Eng Management @ Sigma). ABOUT SULMAN CHOUDHRYSulman leads ChatGPT Engineering at OpenAI, driving the development and scaling of one of the world's most impactful AI products. He pushes the boundaries of innovation by turning cutting‑edge research into practical, accessible tools that transform how people interact with technology. Previously at Meta, Sulman founded and scaled Instagram Reels, IGTV, and Instagram Labs, and helped lead the early development of Instagram Stories.He also brought MetaAI to Instagram and Messenger, integrating generative AI into experiences used by billions. Earlier in his career, Sulman was on the founding team that built and launched UberEATS from the ground up, helping turn it into a global food delivery platform. With a track record of marrying technical vision, product strategy, and large‑scale execution, Sulman focuses on building products that meaningfully change how people live, work, and connect.ABOUT SAMIR AHMEDSamir is the Technical Lead for ChatGPT at OpenAI, where he currently leads the Personalization and Memory efforts to scale adaptive, useful, and human-centered product experiences to over 700 million users. He works broadly across the OpenAI stack—including mobile, web, services, systems, inference, and product research infrastructure.Previously, Samir spent nine years at Snap, working across Ads, AR, Content, and Growth. He led some of the company's most critical technical initiatives, including founding and scaling the machine learning platform that powered nearly all Ads, Content, and AR workloads, handling tens of billions of requests and trillions of inferences daily.ABOUT LAWRENCE BRUHMELLERLawrence Bruhmuller has over 20 years of experience in engineering management, much of it as an overall head of engineering. Previous roles include CTO/VPE roles at Great Expectations, Pave, Optimizely, and WeWork. He is currently leading the core query compiler and serving teams at Sigma Computing, the industry leading business analytics company.Lawrence is passionate about the intersection of engineering management and the growth stage of startups. He has written extensively on engineering leadership (https://lbruhmuller.medium.com/), including how to best evolve and mature engineering organizations before, during and after these growth phases. He enjoys advising and mentoring other engineering leaders in his spare time.Lawrence holds a Bachelors and Masters in Mathematics and Engineering from Harvey Mudd College. He lives in Oakland, California, with his wife and their three daughters. This episode is brought to you by Span!Span is the AI-native developer intelligence platform bringing clarity to engineering organizations with a holistic, human-centered approach to developer productivity.If you want a complete picture of your engineering impact and health, drive high performance, and make smarter business decisions…Go to Span.app to learn more! SHOW NOTES:From research lab to record-breaking product: Navigating the fastest growth in history (4:03)Unpredictable scaling: Handling growth spurts of one million users every hour (5:20)Cross-stack collaboration: How Android, systems, and GPU engineers solve crises together (7:06)The magic of trade-offs: Aligning the team on outcomes like service uptime vs. broad availability (7:57)Why throwing models "over the wall" failed and how OpenAI structures virtual teams (11:17)Lessons from OpenAI's first intern class: Why AI-native new grads are crushing expectations (13:41)Non-hierarchical culture: Using the "Member of Technical Staff" title to blur the lines of expertise (15:37)AI-native engineering: When massive code generation starts breaking traditional CI/CD systems (16:21)Asynchronous workflows: Using coding agents to reduce two-hour investigations to 15 minutes (17:35)The mindset shift: How rapid model improvements changed how leaders audit and trust code (19:00)Predicting success: "Vibes-based" decision making and iterative low-key research previews (20:43)Hiring for high variance: Why unconventional backgrounds lead to high-potential engineering hires (22:09) LINKS AND RESOURCESLink to the video for this sessionLink to all ELC Annual 2025 sessions This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. 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In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast
#729 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! (Original Air Date - 5/13/25) What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at MyWifeQuitHerJob.com. Check out Profitable Online Store at ProfitableOnlineStore.com. Check out Profitable Audience at ProfitableAudience.com. Follow Steve on YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Most sales outreach blends into the noise not because sellers lack effort, but because they approach prospects the same way everyone else does. In this episode, Ashley Winston breaks down why traditional outreach tactics fall flat and how sales professionals can stand out by leading with relevance, clarity, and genuine curiosity. We explore how to create conversations that feel natural, human, and worth responding to.Why Prospects Ignore Most Sales Outreach (00:02:10 – 00:03:35)Ashley explains that buyers aren't ignoring messages because they're rude, they're overwhelmed.Generic outreach, vague value statements, and self-focused messaging give prospects no reason to engage.The real issue isn't volume, it's relevance.The Biggest Mistake Salespeople Make in Messaging (00:03:35 – 00:05:10)Most outreach talks about the seller instead of the buyer.Ashley shares why messaging that leads with credentials, features, or company history immediately creates disengagement.Prospects care less about who you are and more about whether you understand them.How to Personalize Without Overcomplicating It (00:05:10 – 00:06:55)Personalization doesn't mean writing long messages.Ashley explains how small signals like role relevance, timing, and context, dramatically increase response rates without extra effort.Relevance beats creativity every time.Using Curiosity Instead of Pressure (00:06:55 – 00:08:30)Rather than pushing meetings, Ashley encourages sellers to spark curiosity.Open-ended questions invite conversation and reduce resistance, making prospects feel in control instead of sold to.Pressure ends conversations. Curiosity starts them.How to Earn Replies Without Chasing Prospects (00:08:30 – 00:10:05)Ashley breaks down why follow-ups fail when there's no value added.Each touchpoint should introduce a new insight, observation, or reason to respond not just “checking in.”Silence is feedback. Adjust accordingly.What High-Performing Sellers Do Differently (00:10:05 – 00:12:10)Top performers focus on quality conversations, not activity metrics.Ashley explains how intentional outreach, patience, and consistency lead to better pipeline health and stronger relationships.Selling is about connection, not coercion.Key Lesson: Make It About Them, Not You (00:12:10 – 00:13:55)When outreach is centered on the buyer's world, challenges, and priorities, responses come naturally.Sales success comes from empathy, relevance, and respect, not persistence alone.“If your message doesn't immediately answer ‘Why should I care?', it won't get a reply.” – Ashley WinstonResourcesWant help applying these strategies directly to your pipeline and hitting your quota?Join The Sales Evangelist Mastermind, a 90-day program designed to help you close more deals and hit your number.Learn more at thesalesevangelist.com/mastermindSponsorship OffersThis episode is brought to you in part by HubSpot.With HubSpot Sales Hub, your data, tools, and teams come together on one platform to help you close deals faster. Try it at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Tired of prospects not responding? Get a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your LinkedIn outreach and land 3–5 appointments with our LinkedIn Prospecting Course.Visit
In this paradigm-shifting holiday episode, Dr. Scott Watier and Tommy Welling reveal groundbreaking research from the TimIt trial—the first major study proving that customized fasting schedules tailored to individual lifestyles outperform rigid one-size-fits-all approaches for metabolic health improvement. They unpack how 108 adults with metabolic syndrome achieved remarkable results in blood sugar control, cholesterol reduction, and body composition changes by selecting eating windows that fit their unique work schedules, sleep patterns, and social obligations. The hosts challenge the conventional wisdom that fasting must follow strict timing rules, explaining why the best fasting schedule is simply the one you can actually stick to long-term. With Christmas and New Year's approaching, they provide practical guidance on designing your fasting approach around real-life obstacles rather than forcing your life to conform to an inflexible plan. This episode liberates you from the perfectionism trap, showing how flexibility and lifestyle integration—not willpower and rigidity—create the sustainable consistency that delivers lasting metabolic improvements and weight loss results well beyond the holiday season. Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting! Resources and Downloads: SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS! SLEEP GUIDE DIRECT DOWNLOAD DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE! Partner Links: Get your FREE BOX OF LMNT hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase here! Get 25% off a Keto-Mojo blood glucose and ketone monitor (discount shown at checkout)! Click here! Our Community: Let's continue the conversation. Click the link below to JOIN the Fasting For Life Community, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, please tap the stars below and consider leaving a short review on Apple Podcasts/iTunes. It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Links: https://www.acpjournals.org/doi/10.7326/M24-0859 https://www.sciencedirect.com/science/article/pii/S1568163724000928 https://www.salk.edu/news-release/one-in-three-americans-has-a-dysfunctional-metabolism-but-intermittent-fasting-could-help/
In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Michele Henry, founder and CEO of FACE FOUNDRIÉ, to explore how the facial industry is being quietly—but fundamentally—rewritten. What began as a personal frustration became a scalable solution: professional skincare that's consistent, accessible, and designed for real life, not just special occasions.After her third child, Michele found herself stuck between facials that were either overly luxurious, prohibitively expensive, or wildly inconsistent. She wanted results, education, and efficiency—without the intimidation. When that middle ground didn't exist, she built it. FACE FOUNDRIÉ's facial-bar model challenged long-standing spa norms by focusing exclusively on high-quality facial services delivered quickly, clearly, and consistently.A central theme of the conversation is accessibility. Michele rejects the idea that skincare should feel exclusive or confusing. Transparent pricing and monthly memberships make frequency possible—and frequency, she explains, is what actually drives results. Prestige may impress, but approachability scales.Behind the scenes, FACE FOUNDRIÉ's real innovation is operational. Standardized protocols ensure clients receive the same experience across locations, while personalization comes through targeted enhancements layered on top—not improvisation. Technology tracks treatments and progress, reinforcing consistency as a clinical standard.The episode also tackles a common misconception: that advanced at-home products can replace professional care. Michele makes the case that treatments and products work best together—services like dermaplaning, peels, and extractions create the conditions for skincare to truly perform.At its core, FACE FOUNDRIÉ is about emotional safety as much as skin health. Clients choose how they want to experience their facial—quiet or educational—in spaces designed to feel welcoming, not intimidating.Listen to the full episode to hear how Michele Henry is redefining professional skincare—making results-driven facials scalable, sustainable, and built for everyday life.Learn more about Face Foundarié on their website and social media!CHAPTERS:(0:02) - Introduction & Face Foundrie Overview(0:59) - Michele's Personal Journey & The Origin Story(2:16) - Reimagining the Facial Bar Model(3:23) - Early Trial, Error & Rapid Pivot(5:26) - Accessibility, Memberships & Breaking Prestige Barriers(7:16) - Results-Driven Protocols vs Luxury Spa Experiences(8:23) - Consistency, Personalization & Scalable Systems(10:26) - Franchising Face Foundrie & National Growth(13:35) - Technology, AI & The Future of Skin Care ExperiencesPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!*This is a paid collaboration Hosted on Acast. See acast.com/privacy for more information.
How AI-Powered Holiday Magic Is Making Parents $75 Per 15-Minute Video Episode Summary Tracy Brinkmann reveals how parents are using AI to create personalized Santa videos and earn $2,000+ before New Year's. Drawing from his own experience running this exact business model in the 1990s with dial-up internet, Tracy shows how modern AI tools make this seasonal opportunity 10x easier and more profitable. This episode provides the complete system for transforming yourself into Santa using AI face-swap technology and charging premium prices for magical personalized messages. Key Timestamps & Insights 00:00 - Opening 00:33 - Episode Overview 00:50 - The Market Reality Check 01:31 - The Personal Story Setup 03:35 - Tracy's 1990s Credibility Story ⭐ KEY INSIGHT 05:35 - The Modern AI System Overview 07:25 - Video Creation Process ⭐ KEY STRATEGY 09:00 - Pricing Strategy ⭐ CRITICAL SUCCESS FACTOR 10:40 - System Building & Templates 12:25 - Why This Matters ⭐ BIG PICTURE 14:45 - Personal Christmas Memory Story 16:45 - Whiskered Wisdom & Action Step Key Strategies Shared The Complete AI Santa System: Script Generation: Use ChatGPT with specific prompt formula Video Creation: AI face-swap technology + festive backgrounds Pricing Structure: $75-$125 base, premium add-ons Platform Distribution: Fiverr, Etsy, Facebook groups Template Development: Create reusable scripts for efficiency Historical Proof of Concept: Tracy successfully ran this business model in 1998 Parents paid $20-$50 per call with primitive technology Modern AI tools make the process 10x easier and more profitable Market Psychology: Families pay for Christmas morning magic, not technical services Personalization creates emotional value worth premium pricing Local parent networks provide built-in trust and referral systems Resources Mentioned AI Tools for Script Creation: ChatGPT Claude Video Creation Tools: Face Swap Reface Polo AI Creator Kit Runway (backgrounds) PIKA (backgrounds) Editing Tools: CapCut Simple phone video editors Distribution Platforms: Fiverr Etsy Facebook Marketplace Local parent Facebook groups Newsletter: AI Escape Plan Newsletter - practical AI strategies for parents DarkHorseInsider.com Action Steps to Take Immediate (This Week): Research Local Demand: Spend 30 minutes checking Facebook groups, Nextdoor, parenting forums for holiday service requests Test AI Tools: Download and experiment with face-swap apps Create First Script: Use the ChatGPT prompt formula for a sample Santa message Implementation (Next 7 Days): Set Up Accounts: Create profiles on Fiverr, Etsy, or local Facebook groups Create Sample Video: Record your first Santa message using AI tools Price Testing: List your service with the suggested pricing structure Scale (Ongoing): Template Development: Create reusable scripts for different child types Process Optimization: Streamline your 15-minute creation process Expand Offerings: Consider year-round character opportunities Key Quotes "What took me hours of recording and phone coordination in 1998, you can do in 15 minutes with AI and a smartphone." "You're not selling a video. You're selling Christmas morning magic." "The biggest opportunities hide in plain sight, disguised as other people's holiday stress." "AI doesn't replace human connection — it amplifies it." Call to Action Ready to turn this holiday season into your family's financial breakthrough? The AI Escape Plan newsletter delivers practical, AI-powered strategies that work around family life. Get step-by-step systems, real case studies, and support that turns "what if" into "I did it." Subscribe at: DarkHorseInsider.com Episode URL: DarkHorseSchooling.com/EP529 Think Successfully & Take Action!
What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos? Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand. Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We'll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me discuss this topic, I'd like to welcome, Jason Ing, CMO at Typeface. About Jason Ing Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI's full potential. Jason Ing on LinkedIn: https://www.linkedin.com/in/ingjason/ Resources Typeface: https://www.typeface.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company