Podcasts about Personalization

In this conversation, Dan Frommer, founder and editor in chief of The New Consumer, discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Frommer shares insights from his research, highlighting the need for education and understanding in navigating consumer trends.Takeaways:Understanding consumer behavior is crucial for effective marketing.There is often a gap between what consumers say they want and what they actually buy.Food choices are influenced by technology and social media.Generational and gender differences play a significant role in food preferences.Education about food and health is essential for consumers.Surveys can provide valuable insights but have limitations.Real food is preferable to ultra-processed options for health.Trust in institutions is declining, leading consumers to rely on influencers.Personalization in food choices is becoming more important.Gratitude and mindfulness can enhance consumer satisfaction. Sound bites:“The healthiest foods that make people also the happiest are grapes, blueberries, and broccoli.”“Chocolate makes Gen Xers happier than any other product makes any other generation in all our research.”“I'm really interested to see companies finding ways to help people to make food choices that are not only considered smart on a macro level, but are the right thing for them personally.”“Younger people believe that grocers, online grocers especially, have a responsibility to recommend healthy food.”“Ultra-processed foods, a great example of something where people have very strong opinions about it, but don't actually know what they are.”“It's very hard to get Americans to agree on anything, but something that both Democrats and Republicans agree on in our research is that the government should be doing more to regulate ultra processed food than it has in the past.”“There's increasing awareness around seed oils. Some people are convinced that they are toxic and that they are killing Americans and making us all have terrible health. Other people, including scientists, are saying that is nonsense.”“The US is not in a recession, but most people think it is. So what do do about that?”“The people who are buying the cheapest, least environmentally friendly stuff are also the ones who are saying that they are more willing to go out of their way and spend more money for the environment.”“I think if we all just ate more real food, I think that would probably have a better outcome for so many different elements of the food chain of our health, wellness, etc.”Links:Dan Frommer on LinkedIn - https://www.linkedin.com/in/fromedome/The New Consumer - https://newconsumer.com/The New Consumer on LinkedIn - https://www.linkedin.com/company/newconsumer/The New Consumer on X - https://x.com/newconsumerThe New Consumer on Instagram - https://www.instagram.com/newconsumerConsumer Trends: Food Feelings Matrix - https://newconsumer.com/2025/05/consumer-trends-food-feelings-healthy-happy/Consumer Trends: Food & Wellness 2025 - https://newconsumer.com/2025/03/introducing-the-consumer-trends-2025-food-wellness-special-report/How Americans really think about seed oils, Poppi & Olipop, and MAHA - https://newconsumer.com/2025/03/how-americans-really-think-about-seed-oils-poppi-olipop-and-maha/Consumer Trends: Beauty Special 2025 - https://newconsumer.com/2025/04/introducing-the-consumer-trends-beauty-special-2025/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Understanding Consumer Behavior05:59 Food Feelings: Happiness vs. Health08:58 Gender and Generational Differences in Food Preferences12:10 The Role of Technology in Food Choices15:04 The Impact of Ultra-Processed Foods18:02 Consumer Awareness and Education20:49 The Future of Food Consumption23:58 Cultural Shifts in Food Perception37:13 Raising Awareness on Food Safety38:04 The Complexity of Defining Health39:26 Evolving Perspectives on Nutrition41:01 Influencers vs. Experts in Health42:57 The Fragmentation of Media and Trust47:16 The Debate on Seed Oils48:47 Consumer Behavior vs. Intentions53:14 Using Research Effectively59:10 Personal Insights and Recommendations01:06:10 The Importance of Real FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Generative Now, Lightspeed Partner Michael Mignano sits down with two co-investors: Steve Jang, Co-Founder and Partner at Kindred Ventures, and Scott Belsky, Partner at A24 and founder of A24 Labs. Together they explore the current state and future of consumer AI, from why most products still look like chatbots, to what's next in AI-powered hardware, browsers, and personal agents. They dive into the concept of “personal AI,” discussing memory, context, and the emerging opportunities (and risks) around consumer data and model control. They also touch on use cases like AI-powered dating wingmen, simulated versions of ourselves, and the next generation of AI-first operating systems. Episode Chapters: (00:00) Welcome and Introductions(00:43) The Current State of AI Products(02:48) Surprises and Challenges with LLMs(05:24) Future of Consumer AI and Personal AI(15:49) Memory and Personalization in AI(21:52) Potential Risks and Business Models(24:22) The Battle for User Data in AI(25:11) Optimism in AI Model Inference(27:00) The Role of Open Source Models(28:13) The Future of AI Hardware(28:54) Challenges and Opportunities in AI Hardware Startups(30:29) The Evolution of Consumer Hardware(38:36) The Reinvention of Browsers(46:23) The Potential of AI-Enhanced Browsers(47:54) Conclusion and Final ThoughtsStay in touch:www.lsvp.comX: https://twitter.com/lightspeedvpLinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/Instagram: https://www.instagram.com/lightspeedventurepartners/Subscribe on your favorite podcast app: generativenow.coEmail: generativenow@lsvp.comThe content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.

Darpan Saini is the CEO of App0, a generative AI platform that builds intelligent, human-centered digital assistants for companies. Previously, he co-founded Cloud Lending Solutions, which streamlined lending operations for major financial institutions before its acquisition by Q2. Darpan is also a member of the ELFA Innovation Advisory Council, where he helps shape the future of FinTech.  In this episode… Despite investing in website optimization tools, eCommerce brands are struggling to increase conversions. The user experience on most sites has plateaued, with little innovation in how shoppers search, explore, and make decisions. As customer behavior shifts toward AI-powered conversational tools, how can brands adapt their digital experiences to meet these expectations? With experience developing generative AI for eCommerce, Darpan Saini maintains that brands can transform static sites into intelligent, interactive experiences. Traditional optimization tactics, like minor UI tweaks or static product filters, offer diminishing returns. Instead, Darpan recommends investing in AI-powered quizzes, personalized product detail pages, and conversational search that can adapt in real time to each shopper's needs. By enabling one-to-one personalization without needing user data histories, brands can convert more first-time visitors, reduce returns, and stand out in a crowded market.  In this week's episode of The Digital Deep Dive, Aaron Conant speaks with Darpan Saini, CEO of App0, about improving conversion rates through AI-powered shopping experiences. Darpan talks about the rise of voice commerce, how his company develops A/B testing to increase conversions, and offers advice for deploying AI-powered shopping assistants. 

With 2025 at the halfway mark, now's the time to take stock: What's working? What's not? And where should you focus next?In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.Tune in to learn:Creative ways to capture meaningful attendee insightsWhy events and content strategy should be connectedTips for cross-team collaboration with sales and CXEpisode outline:(00:00) Meet Camille Arnold and Kristen Vesey(06:47) Lessons from 2024 and what's changing in 2025(12:31) Event mix, goals, and strategy(17:56) Nurturing customer relationships(24:23) Post-event strategy and proving ROI(29:17) Capturing first-party data from events(36:04) Trends and innovations to try this year(38:12) How to future-proof your event strategy___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo. Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype. In this episode, we discuss using tech and transparency to guide health optimization. We also cover: Building trust in an often misleading market Balancing science with personal experimentation  Designing tech to support (not replace) human decisions   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe    Follow us on LinkedIn → linkedin.com/company/fittinsider    SuppCo's Website: https://supp.co/  SuppCo's Instagram: www.instagram.com/joinsuppco/   Steve's Stack: supp.co/steve  Steve's Email: steve@supp.co  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Steve's Background: From GroupMe to Health Optimization  (02:20) The Genesis of SupCo and Personal Health Journey  (07:00) Stack Management and Trust Scoring  (11:10) Personalization and Health Tracking Development  (13:40) Community Features and Social Aspects  (17:45) Health vs Capitalism  (21:15) Independent Testing and Industry Problems  (26:25) Brand Relationships and Trust Score Impact  (29:25) The Investment vs Outcome Problem in Health  (33:10) Healthcare System Gaps and Consumer Trust  (34:40) Technology Approach: AI Without the Hype  (39:00) Future Roadmap and Premium Features  (41:40) Conclusion  

Forget everything you thought you knew about hotel tech. On #NoVacancyNews, Glenn and Anthony chat with Bright Hotel Group CEO Deniz Dorbek Kocak about how her team is rewriting the rules of hospitality through integrated technology, curated design, and authentic guest connection.

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What happens when you merge the top two players in hotel tablet tech? According to Kevin Bidner, CEO of #HCN, it's a hospitality tech revolution. In this #NoVacancyNews, Glenn Haussman catches up with Kevin to discuss a game-changing shift for four-star hotels and beyond. Here's what you'll discover: • Why HCN's acquisition of Crave marks a major turning point in the in-room technology landscape • How guestroom tablets are finally becoming cost-effective—even profitable—for four-star hotels • The innovative model turning tablets into revenue generators via advertising, ticketing, and stakeholder partnerships • A first look at the concierge AI platform that provides personalized city itineraries, restaurant bookings, and more—right from the guestroom and into your pocket • How HCN is bringing back a sense of personal service once reserved for five-star stays, now powered by scalable technology • Why Bidner believes this is “the biggest thing in the travel industry ever”—and what it means for hotel operators and profitability

“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast's platform into the broader sales performance management landscape.In this episode, you'll learn:Why AI needs human verification to be truly effectiveHow to shift from a point solution to a platform solution in sales techWhy “personalization at scale” is an oxymoronResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.com/Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/ Explore Fullcast: https://www.fullcast.com/ Explore Sellers' Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/ Timestamps:(00:00) Intro(01:34) Dr. Amy's background and career journey(03:20) Exciting acquisition announcement(06:16) The importance of platform solutions(10:04) Understanding the buyer's journey(12:27) Branding and product naming decisions(19:58) Challenges with AI in marketing(24:14) “Personalization at scale is an oxymoron”

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this debrief episode, hosts Julienne Ryan and Jerome Deroy reflect on their heartfelt conversation with author and keynote speaker Amy Daughters, whose work explores the unexpected power of handwritten letters in the digital age.Centered on a deceptively simple idea—taking the time to write a note—this episode dives into the emotional resonance and intentionality behind putting pen to paper. Julienne and Jerome uncover the deep links between this analog form of communication and their own work in storytelling: both invite us to slow down, reflect, and connect meaningfully with others.You'll Hear:✍️ The Handwritten Difference – Why writing a physical note is more than a nicety—it's a powerful act of attention, intention, and connection.

Speak (https://speak.com) may not be very well known to native English speakers, but they have come from a slow start in 2016 to emerge as one of the favorite partners of OpenAI, with their Startup Fund leading and joining their Series B and C as one of the new AI-native unicorns, noting that “Speak has the potential to revolutionize not just language learning, but education broadly”. Today we speak with Speak's CTO, Andrew Hsu, on the journey of building the “3rd generation” of language learning software (with Rosetta Stone being Gen 1, and Duolingo being Gen 2). Speak's premise is that speech and language models can now do what was previously only possible with human tutors—provide fluent, responsive, and adaptive instruction—and this belief has shaped its product and company strategy since its early days. https://www.linkedin.com/in/adhsu/ https://speak.com One of the most interesting strategic decisions discussed in the episode is Speak's early focus on South Korea. While counterintuitive for a San Francisco-based startup, the decision was influenced by a combination of market opportunity and founder proximity via a Korean first employee. South Korea's intense demand for English fluency and a highly competitive education market made it a proving ground for a deeply AI-native product. By succeeding in a market saturated with human-based education solutions, Speak validated its model and built strong product-market fit before expanding to other Asian markets and eventually, globally. The arrival of Whisper and GPT-based LLMs in 2022 marked a turning point for Speak. Suddenly, capabilities that were once theoretical—real-time feedback, semantic understanding, conversational memory—became technically feasible. Speak didn't pivot, but rather evolved into its second phase: from a supplemental practice tool to a full-featured language tutor. This transition required significant engineering work, including building custom ASR models, managing latency, and integrating real-time APIs for interactive lessons. It also unlocked the possibility of developing voice-first, immersive roleplay experiences and a roadmap to real-time conversational fluency. To scale globally and support many languages, Speak is investing heavily in AI-generated curriculum and content. Instead of manually scripting all lessons, they are building agents and pipelines that can scaffold curriculum, generate lesson content, and adapt pedagogically to the learner. This ties into one of Speak's most ambitious goals: creating a knowledge graph that captures what a learner knows and can do in a target language, and then adapting the course path accordingly. This level-adjusting tutor model aims to personalize learning at scale and could eventually be applied beyond language learning to any educational domain. Finally, the conversation touches on the broader implications of AI-powered education and the slow real-world adoption of transformative AI technologies. Despite the capabilities of GPT-4 and others, most people's daily lives haven't changed dramatically. Speak sees itself as part of the generation of startups that will translate AI's raw power into tangible consumer value. The company is also a testament to long-term conviction—founded in 2016, it weathered years of slow growth before AI caught up to its vision. Now, with over $50M ARR, a growing B2B arm, and plans to expand across languages and learning domains, Speak represents what AI-native education could look like in the next decade. Chapters 00:00:00 Introductions & Thiel Fellowship Origins 00:02:13 Genesis of Speak: Early Vision & Market Focus 00:03:44 Building the Product: Iterations and Lessons Learned 00:10:59 AI's Role in Language Learning 00:13:49 Scaling Globally & B2B Expansion 00:16:30 Why Korea? Localizing for Success 00:19:08 Content Creation, The Speak Method, and Engineering Culture 00:23:31 The Impact of Whisper and LLM Advances 00:29:08 AI-Generated Content & Measuring Fluency 00:35:30 Personalization, Dialects, and Pronunciation 00:39:38 Immersive Learning, Multimodality, and Real-Time Voice 00:50:02 Engineering Challenges & Company Culture 00:53:20 Beyond Languages: B2B, Knowledge Graphs, and Broader Learning 00:57:32 Fun Stories, Lessons, and Reflections 01:02:03 Final Thoughts: The Future of AI Learning & Slow Takeoff

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just help brands say the right things—they help them mean it. If you're wondering how to bring more purpose and humanity into your day-to-day business practices, this episode is for you.

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode, my guest is Aaron Chand from LPT Realty in Tampa, FL. He shares his journey into real estate and how he has integrated AI into his business practices. We discuss the importance of personalization in client interactions, the role of virtual assistants, and the impact of AI on direct mail and email marketing. The conversation highlights the potential of AI in real estate, encouraging agents to embrace technology for better efficiency and client engagement. Guest: Aaron Chand LinkedIn: https://www.linkedin.com/in/aaron-chand-b7099416b/   Facebook: https://www.facebook.com/CayceLand  Instagram: https://www.instagram.com/aaronjchand/ Aaron's book recommendation: https://www.amazon.com/dp/B09BK52JFJ?ref_=cm_sw_r_ffobk_cp_ud_dp_KHJSYHJBFWRMJCJ8AAK8&bestFormat=true   Host: Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube   Resources:  Agent to AIgent book on Amazon - https://a.co/d/0YxMd2Y Real Estate AI Flash Podcast Site AI Playbook Join the Instagram Real Estate AI Insiders Channel Join the Real Estate AI Academy waitlist Subscribe to the Real Estate AI Flash Newsletter

In this episode of Gradient Dissent, Lukas Biewald talks with Jarek Kutylowski, CEO and founder of DeepL, an AI-powered translation company. Jarek shares DeepL's journey from launching neural machine translation in 2017 to building custom data centers and how small teams can not only take on big players like Google Translate but win.They dive into what makes translation so difficult for AI, why high-quality translations still require human context, and how DeepL tailors models for enterprise use cases. They also discuss the evolution of speech translation, compute infrastructure, training on curated multilingual datasets, hallucinations in models, and why DeepL avoids fine-tuning for each individual customer. It's a fascinating behind-the-scenes look at one of the most advanced real-world applications of deep learning.Timestamps: [00:00:00] Introducing Jarek and DeepL's mission [00:01:46] Competing with Google Translate & LLMs [00:04:14] Pretraining vs. proprietary model strategy [00:06:47] Building GPU data centers in 2017 [00:08:09] The value of curated bilingual and monolingual data [00:09:30] How DeepL measures translation quality [00:12:27] Personalization and enterprise-specific tuning[00:14:04] Why translation demand is growing [00:16:16] ROI of incremental quality gains [00:18:20] The role of human translators in the future [00:22:48] Hallucinations in translation models [00:24:05] DeepL's work on speech translation [00:28:22] The broader impact of global communication [00:30:32] Handling smaller languages and language pairs [00:32:25] Multi-language model consolidation [00:35:28] Engineering infrastructure for large-scale inference [00:39:23] Adapting to evolving LLM landscape & enterprise needs

Some of the best campaigns don't come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys' Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant.In this episode, we're unpacking what made this retail campaign a breakout success with the help of our special guest David Hooker, Director of Brand at Printful and Printify.Together, they explore what B2B marketers can learn from embracing scrappy creativity, building brand affinity over awareness, and trusting that great content doesn't need to sell a product—it just needs to make people care.About our guest, David HookerDavid Hooker is the Director of Brand at Printify and Printful. He's an experienced Creative Director and Brand Manager. Built the Prezi Evangelism and Creative Services teams. Seasoned speaker, including TED-X Talk (see below). David built the Brand and PR function at TravelPerk, securing coverage in Wired, TechCrunch, Sky News, Al Jazeera, Financial Times, Business Insider, Handelsblatt, Süddeutsche Zeitung, and the BBC. He's currently helping empower entrepreneurs at Printify and Printful. What B2B Companies Can Learn From Currys' Gen Z ads:You don't need a big budget to make standout content. Some of the most impactful marketing doesn't come from a fancy studio—it comes from a phone camera, an employee, and a smart idea. David says, “You don't have to spend thousands and thousands of dollars to make really good, great content that works.” Don't wait for budget approvals. Focus on originality and execution.B2B still means you're selling to people. Behind every buying committee is a group of humans—ones who laugh, scroll, and crave connection just like everyone else. David says, “You are B2B, but that B is a population of people… you can create great quality content that brightens up people's day, that generates awareness and an affinity for your brand.” Lead with humanity, not just logic.Ignore the naysayers—go make something people love. Not every campaign needs to hit every KPI to be worth doing. Sometimes the boldest ideas face the most resistance—and deliver the most impact. David says, “I'm sure there was someone in the meeting room… who went, ‘How are they gonna know where our stores are?' But the naysayer was wrong. If you make really great quality content that people connect with, enjoy—it's going to do good things for your marketing.” Make the thing. Publish the thing. Let the audience prove it out.Quote*“ You don't have to spend thousands and thousands of dollars to make really great content that works. Investing in the content and the quality of the content always pays off… Your B2B, but that B is a population of people, right? You've got an ecosystem of decision makers, but they're all human beings at least for the moment…You can create great quality content that brightens up people's day, that generates awareness and an affinity for your brand, without spending a lot if you focus on the content itself.”Time Stamps[00:55] Meet David Hooker, Director of Brand at Printify and Printful[01:08] Why Currys' Gen Z ads?[02:35] The Origin Story of Printful and Printify[09:32] The Power of Merch[13:38] The Demand for Personalization[24:11] Understanding the Currys' Gen Z Ad Campaign[33:11] B2B Marketing Lessons from the Gen Z Currys' Ads[40:41] Authenticity in Advertising[52:21] Advice for Brand Leaders[54:26] Importance of Visual LiteracyLinksConnect with David on LinkedInLearn more about PrintifyLearn more about PrintfulAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

On this episode of the Kaya Cast Podcast, Tommy Truong sits down with Justin Johnson, founder of BudsFeed and Managing Partner at Dyspensr, to explore the evolving cannabis accessories market and how dispensaries can leverage it for growth. Justin shares the origin story of BudsFeed—a user-generated platform designed to connect the tight-knit cannabis community—and reveals how it led to the launch of Dispenser, a game-changing wholesale and consignment service that offers dispensaries a turnkey “head shop in a box” with thousands of SKUs, dropshipping, and seamless POS integration.Discover actionable strategies for dispensaries to increase accessory sales from the typical 1.5% of revenue up to 5% or more, with smart stocking tips like prioritizing vape batteries and basic essentials that keep customers coming back. Justin also dives into the challenges and future of the cannabis industry, including thoughts on federal legalization, market regulation, and how dispensaries can survive and thrive amid shifting landscapes.Whether you're launching a new store, looking to expand your product mix, or aiming to boost profit margins, this candid conversation is packed with insider insights and practical advice to help you scale your cannabis business. Plus, don't miss details on how dispensaries can get started with a $2,000 consignment package and free consultation with Justin's team.Tune in to learn how to unlock accessories as a key revenue driver and get connected with the tools that will elevate your dispensary's success! Find out more about BudsFeed at:https://budsfeed.com/https://www.linkedin.com/company/dyspensr/https://www.linkedin.com/in/justinmichaeljohnson/https://www.linkedin.com/company/budsfeed/ 00:00 Introduction and Initial Connections00:22 The Vision Behind BudsFeed01:05 Building the BudsFeed Community02:54 Challenges and Successes05:21 Transition to Elevated Accessories05:56 Strategies for Dispensary Accessories11:24 Introducing Dispenser: A Wholesale Platform13:07 Supporting Dispensaries with Consignment20:22 Data-Driven Decisions for Dispensaries23:10 Challenges of High-End Dispensaries23:46 Replenishment Strategies for Dispensaries24:42 Wholesale and Distribution Insights25:45 Personalization and Large Orders29:23 Loyalty Programs and Customer Service30:13 Innovations in Dispensary Operations34:40 The Future of Cannabis Legalization36:06 Economic Realities of the Cannabis Market38:08 California's Cannabis Market Struggles41:05 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

How a €1 B digital‑engineering firm uses generative AI and agent tech to reinvent retail supply chains and CX.18 000 engineers, €1 B revenue, 50+ patents—Nagarro's Global CTO Rahul Mahajan explains how generative AI, vector databases and knowledge graphs are reshaping demand planning and personalization at scale.⏱️ CHAPTERS00:00 Intro: product‑to‑service mind‑set 00:22 Meet Rahul Mahajan & Nagarro overview 01:17 Missed NRF meetings + digital engineering culture 02:35 Diversified industries & complex problem solving 03:35 Rahul's 50+ patents in retail AI 04:58 CPG use case: multi‑channel demand planning 06:49 SKU‑level AI forecasting & supply chain accuracy 07:32 “Humanizing personalization” patent explained 08:20 Ecosystem shift: partner products & services 09:29 Agent tech & zero‑downtime integration 10:16 From transactions to lifestyle services 12:08 Patenting novel data structures & AI models 13:19 Knowledge graphs + vectorized semantics 14:24 AI governance: tone, privacy, explainability 15:14 LLM interoperability (OpenAI, Anthropic, Gemini) 16:32 Why retailers must move before they're disrupted 17:13 Contact Rahul & closing

Tired of AI-generated cold emails that sound robotic? Here's how Sean O'Brien (Enterprise AE @ Harvey) actually uses AI tools like Perplexity and ChatGPT to make outbound emails more personal and more effective. His 3-step process for using AI to write relevant, high-converting emails that boost reply rates without sacrificing quality: ✅ Identify the right decision-makers ✅ Find personalized intel and real-time insights ✅ Use AI to improve, not replace, your message

In collaboration with CCW Europe Summit 2025:CCW Europe Summit 2025 unites CX pioneers to solve today's challenges and shape tomorrow's solutions. Dive into next-gen AI, journey redesign, and customer-centric growth with leaders from Google, Nestlé, Ryanair, and more.Spot are limited! Join the event join the movement:Use the discount code CXGOALKEEPER20 for 20% additional discount!.https://europe.customercontactweekdigital.com/events-ccweurope_Do you think personalization ends with using your name? Think again. In this episode, Dr. Emmanuel Manyonganise unveils the secrets of hyper-personalization in customer experience and how businesses can stay ahead by turning data and AI into powerful engagement tools. This is a must-listen for CX professionals aiming for true transformation.Follow Emmanuel: https://www.linkedin.com/in/dr-emmanuel-manyonganiseThe Top 3 Key LearningsHyper-personalization goes beyond marketing. It must include support, problem resolution, and full journey engagement.A strong data culture is key. Centralized platforms, AI integration, and cross-departmental collaboration are crucial.Start small, but start now. Experimentation and a mindset of continuous learning are the fastest paths to progress.Chapters00:00 Introduction to CX Goalkeeper Podcast00:27 Upcoming CCW Europe Summit 202501:11 Guest Introduction: Emmanuel Man01:49 Evolving Personalization in Customer Experience02:19 Emmanuel's Career Journey and Values06:09 Understanding Basic Personalization09:48 Transitioning to Hyper-Personalization14:09 Examples of Successful Personalization17:50 Future Trends in Hyper-Personalization20:10 Advice for Leaders on Personalization21:16 Conclusion and Final ThoughtsKeywords: customer experience, CX, personalization, hyper-personalization, AI in CX, data culture, customer data platform, CX leadership, CX strategy, digital transformation, Emmanuel Manyonganise, CX podcast, customer journey, personalization in banking, CX trends 2025, CX Goalkeeper, Gregorio UglioniFollow & Subscribe to the CX Goalkeeper Podcast: Podcast Page: https://www.cxgoalkeeper.com/Podcast Apple Podcast: http://cxgoalkeeper.com/apple Spotify: http://cxgoalkeeper.com/spotify We'd love to hear your thoughts — leave a comment or share your feedback!

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In this insightful episode of Partnering Leadership, Mahan Tavakoli welcomes Emmanuel Daniel, global thought leader, futurist, founder of The Asian Banker, and author of The Great Transition: The Personalization of Finance is Here. Emmanuel brings a wealth of experience from decades of engaging with top financial leaders and institutions worldwide, and his expertise shines through in this engaging conversation. With a deep understanding of how technology is reshaping the financial industry, Emmanuel challenges the status quo and offers a thought-provoking vision for the future of business, finance, and society. The episode centers on Emmanuel's book, The Great Transition, where he explores how finance is being fundamentally transformed by the rise of personalization and decentralization. Emmanuel provides a compelling argument that technology is empowering individuals like never before, enabling them to bypass traditional financial institutions. But this is just the beginning—he reveals that this transition is not limited to finance but is reshaping the fabric of society itself. Throughout the conversation, Emmanuel goes into the “network effect,” explaining how it is changing the rules of engagement for businesses, institutions, and individuals. As industries face increasing pressure from disruptive technologies, Emmanuel highlights the critical need for leaders to embrace these changes or risk becoming obsolete. His insights are especially relevant for senior executives navigating the complex landscape of digital transformation and leadership in an interconnected world. Listeners will come away from this episode with a renewed understanding of how technology is disrupting not just finance but every facet of society. Emmanuel's observations about the power of networks, the personalization of industries, and the decentralization of control are crucial for leaders seeking to stay ahead in today's fast-changing business environment. This episode offers actionable insights and thought leadership that will resonate with CEOs, executives, and anyone interested in the future of leadership and finance.Actionable Takeaways:You'll learn how the "personalization of finance" is putting unprecedented control in the hands of individuals and what that means for the future of traditional financial institutions.Hear how the network effect is disrupting industries by shifting power from large institutions to decentralized communities, changing the rules of business and finance.Discover why blockchain and crypto aren't just financial tools but represent a deeper shift toward decentralization and individual empowerment.Find out why executives need to embrace the network effect in their leadership strategies to stay relevant in a rapidly evolving digital landscape.Explore how the future of work is being redefined by self-employment and the critical role of building your personal network to thrive in a networked economy.Gain insights into why platforms like Facebook are losing their dominance and how new technologies are enabling individuals to create their own platforms and communities. Connect with Emmanuel DanielEmmanuel Daniel Website and Blog The Great Transition: The Personalization of Finance is Here Emmanuel Daniel LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

As we learn from our guest today on the Association Chat Podcast, Cam Sanders—Founder and Principal of LeadHERShip Strategies—personalization and authenticity are the future of association marketing, and there's really no other way forward. In an age where marketing is already beginning to be dominated by AI-generated content, it's the organizations that stay authentic and personalize everything that will be best positioned to compete. Tune in to this week's compelling conversation to learn more, as Cam joins our host KiKi L'Italien to discuss future trends in marketing.

In this episode of The Speed of Culture, Matt Britton chats with Andy Kauffman, Chief Commercial Officer, U.S. and Canada, Marriott International, about the convergence of sales and marketing, the power of first-party data, and how AI is reshaping personalization and operations. Tune in to learn how Marriott is building travel experiences that feel truly one-to-one.Follow Suzy on Twitter: @AskSuzyBizFollow Andy Kauffman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

We welcome Nikhil Dhawan to talk about his journey from running a 7-Eleven franchise to leading Sweat Yoga studios. Nikhil shares how personal experiences, including injury and fatherhood, inspired his shift into the wellness industry. The conversation explores themes of success, conscious leadership, community, and the intersection of spirituality and money. Nikhil describes Sweat Yoga's unique approach, the importance of presence and collaboration, and his mission to help people reconnect with themselves through immersive wellness experiences. The episode highlights personal growth, business evolution, and mindful entrepreneurship.Topics Discussed:Becoming a ParentDefining Success in a 7-Eleven FranchiseIndian Culture and 7-Eleven OwnershipTransitioning from 7-Eleven to WellnessNavigating Career Choices with IkigaiBuilding a Wellness Business While Owning 7-ElevenInjuries and the Shift Toward Holistic HealthCritique of Western Medicine and Lifestyle ChangeCreating a Holistic Wellness ConceptAcquiring Sweat Yoga Through SerendipityPain, Presence, and Life EnjoymentManifestation vs. Surrender in Career PathsSweat Yoga's Modern, Sensory ApproachStructure and Personalization of Sweat Yoga ClassesAdapting to Sweat Yoga and Overcoming ChallengesConsistency and Infrared Technology Across StudiosIn-Person Community and ConnectionSpirituality, Money, and Conscious BusinessConscious Leadership and Brand CultureExpanding Sweat Yoga and Desired Client ImpactSpiritual Growth Through Physical PracticeTraits of a Conscious LeaderPresence and Collaboration in LeadershipConnect with Nikhil on InstagramConnect with Sweat Yoga on InstagramConnect with Sebastian on InstagramSebastianNaum.com

Gabby sits down with human design expert Erin Claire Jones to explore how this powerful system can help us better understand ourselves and others. Erin shares her personal journey into human design and breaks down the five types, explaining how each one plays a unique role in relationships, parenting, and decision-making. The conversation dives into how human design can be used as a practical tool for navigating major life transitions, improving communication, and building more aligned personal and professional lives. Erin also clears up common myths about the system and offers real-world advice on how to apply human design in your everyday life. Whether you're brand new to human design or looking to go deeper, this episode offers thoughtful insights and actionable takeaways. SPONSORS Camp Laird - https://amphora.la/camplaird Laird Superfood - https://lairdsuperfood.com/ CHAPTERS 00:00 Introduction to Human Design 02:48 Erin's Journey with Human Design 05:48 Understanding Human Design Types 08:35 The Importance of Personalization in Relationships 11:39 Navigating Parenting with Human Design 14:43 The Role of Human Design in Business 17:39 The Power of Decision-Making in Human Design 20:47 Common Misunderstandings of Human Design 23:32 Using Human Design for Transitions 26:39 Conclusion and Resources For more Gabby: Instagram: https://www.instagram.com/gabbyreece/ TikTok: https://www.tiktok.com/@gabbyreeceofficial The Gabby Reece Show Podcast on Youtube: https://www.youtube.com/channel/UCeEINLNlGvIceFOP7aAZk5A KEYWORDS Human Design, Erin Claire Jones, decision-making, parenting, relationships, business, self-discovery, personal growth, energy management, life alignment Learn more about your ad choices. Visit megaphone.fm/adchoices

AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks for implementing AI personalization with proper evaluation mechanisms. Show NotesConnect With:Joyce Gordon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks for implementing AI personalization with proper evaluation mechanisms. Show NotesConnect With:Joyce Gordon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Confessions of a B2B Entrepreneur, host Tom Hunt chats with Mehdi Tehranchi from KnowledgeNet.ai, an AI expert and seasoned entrepreneur. They discuss how AI is transforming businesses by improving efficiency , turning knowledge into actionable insights , and optimising sales processes by combining internal and external data. Mehdi also highlights the crucial role of human critical thinking when utilising AI's power. The conversation delves into AI's ability to surface the right information at the right time and its use internally within businesses to get better results and improve business outcomes.

Still trying to optimize your health with guesswork and generic advice?Most people settle for “one-size-fits-all” supplements and hope for the best-missing out on the breakthroughs that only real data and personalization can offer.In a world flooded with empty promises, few realize how quickly tailored, science-backed solutions can transform energy, focus, and longevity.Enter Vadim Fedotov—ex-pro athlete, CEO, and co-founder of Bioniq, the health tech company bringing truly personalized care to the world's top leaders, innovators, and athletes.In this eye-opening conversation, Vadim reveals why your biology is as unique as your fingerprint—and why the future belongs to those who personalize, measure, and adapt.Discover the systems, mindsets, and science behind optimizing human potential—without wasting time, money, or hope on outdated approaches.

In this episode, Marc Binkley and Vassilis Douros reflect on their experiences at Cannes, discussing key highlights, networking with industry leaders, and insights on marketing trends. They explore the evolving landscape of personalization, the lack of conversation around social purpose, and the need for transparency in media. The conversation also touches on long-term campaign strategies, innovative advertising examples, and the critical role of attention in effective marketing. They conclude with thoughts on future plans and the value of connections made at the festival.Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Key TakeawaysMeeting industry leaders in person was a significant highlight.Personalization in marketing may be losing its effectiveness.Martech should focus on driving results rather than just technology.Long-term campaigns are more effective than short-term sprints.Excess share of voice is crucial for brand success.Creative approaches can help achieve share of voice with limited budgets.Attention metrics are essential for effective advertising.Wasted ad spend is a major issue in the industry.Social purpose needs to be genuine and integrated into branding.Networking at events like Cannes is invaluable for professional growth.Timestamps: 00:00 Chilling in the Cold: Reflections on Cannes02:39 Networking with Industry Leaders05:17 The Shift in Personalization and Martech07:53 The Role of Social Purpose in Branding10:42 Campaign Longevity: Thinking Long-Term13:19 Excess Share of Voice and Budget Constraints15:58 Innovative Campaigns: Rethinking Media Strategies18:29 Creative Insights from Cannes 202521:10 The Importance of Attention in Advertising23:53 Final Thoughts and Future Plans

Customer Experience as the Ultimate Global Differentiator  Shep interviews Katherine Melchior Ray, a professor at UC Berkeley, brand expert, and author. She talks about her book Brand Global, Adapt Local, and how brands can build value by understanding and personalizing experiences across different cultures and regions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can cultural differences impact customer service interactions?  What role does personalization play in enhancing the customer experience across different cultures?  Why is it essential to understand local cultural perceptions when building brand value?  How can businesses strike a balance between global brand consistency and local cultural adaptation?  What impact does the country of origin have on storytelling for brands?  Top Takeaways:    Understanding cultural diversity builds brand value. Different countries and cities may host a variety of cultures and nationalities where diverse preferences and customer expectations coexist. By embracing these differences, businesses can tailor customer experiences to fit cultural nuances and serve diverse markets better.   Customer experience is a global differentiator. Brands can no longer rely solely on product quality or price alone. The way brands engage with and serve their customers has a significant impact on their success.   Personalization isn't just for luxury brands. Even small daily purchases, such as a cup of coffee, can be personalized to enhance customer satisfaction. Understanding customer preferences helps brands build confidence and provide a greater value than just the product itself.   Storytelling is an essential part of creating brand value because it shapes how customers perceive a brand's origins, identity, and purpose.   Understanding cultural context is important because what resonates in one region may not be as meaningful or attractive elsewhere. Brands need to strike a balance between having a consistent global message and being flexible in the experience they create to adapt to different markets' perceptions.  Trust and brand loyalty are strengthened when businesses prioritize understanding their customers' cultural backgrounds and nuances. This communicates to the customer that they are valued as individuals, not just as transactions.   Cultural dynamics evolve, so it is essential for brands to continually learn from diverse international markets and keep up with customer preferences.   Plus, Katherine shares some interesting nuances in customer interactions from countries such as Japan, Singapore, Italy, France, the United Kingdom, and more. Tune in!  Quote:   "The skills we learn to work across explicitly different cultures are the skills that we can use to embrace diversity in our own country."  About:    Katherine Melchior Ray, an educator at UC Berkeley Haas School of Business, brand expert, and co-author of Brand Global, Adapt Local: How to Build Brand Value Across Cultures. She has worked with some of the world's biggest brands, including Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, Shiseido, and Babbel.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens to companies that still treat CX as a competitive edge instead of the core of their business? Customer experience isn't a department anymore. It's a discipline that drives everything: marketing, product, tech, and service. In this solo episode of The Modern Customer Podcast, I zoom out to give CX leaders a clear view of where we're headed and the five trends you need to act on now: Generative AI is going from hype to help Personalization is really growing up Trust is the new currency  Employee experience equals customer experience  Speed to value is everything AI is changing the game, but not because it's shiny and new. It's solving real problems, accelerating decisions, and delivering better experiences across the board.

What's the real threat to commercial real estate professionals?(Hint: It's not AI—it's doing things the way you've always done them.)Michael Hironimus is back, and this time he's bringing a full-on masterclass in how CRE pros can leverage AI to get ahead—before they get left behind.In this episode, we cover:

On this episode of the Customers First podcast, I engage in a powerful discussion with Amita Sharma, co-founder of NourishDoc, a holistic wellness platform designed specifically for midlife women. Amita shares her journey through the debilitating symptoms she faced, underscoring how these experiences motivated her to create a platform that emphasizes empathy, personalization, and trust to meet the needs of underserved populations. Amita takes us through her vast background in high-tech, which provided her with a unique perspective on the gaps prevalent in healthcare. After experiencing her struggles with perimenopause and realizing the lack of support from both her workplace and healthcare professionals, she felt compelled to explore holistic wellness. Amita interviewed thousands of experts and discovered that the healthcare system largely overlooks women's health issues during these critical life stages due to insufficient research and training. Her revelations marked the beginning of a mission to elevate the conversation around women's health, particularly regarding the symptoms and challenges posed by hormonal changes. We dive deeper into the importance of addressing perimenopausal experiences not just through the lens of individual well-being, but also about workplace productivity. By illuminating how symptoms like brain fog, mood swings, and physical changes can impact women's performance at work, Amita highlights the necessity for businesses to create supportive environments that acknowledge these challenges. This conversation sheds light on how addressing these issues proactively can benefit both employees and employers. Amita elaborates on the 360-degree view of holistic wellness that NourishDoc provides. She explains that holistic wellness is not a trend but rather a comprehensive approach that nurtures the mind, body, and soul. The platform offers various resources such as diet and lifestyle modifications, therapeutic practices like breathwork and yoga, and evidence-based information on health management. Amita emphasizes that wellness isn't limited to physical health; mental and emotional health are equally critical components in navigating life's transitions, and that investing in oneself is imperative. As we conclude, Amita addresses how she has ensured affordability and access remain a priority in her model, understanding that high-quality wellness solutions must be available to everyone. This commitment underscores her compassionate mission to empower women and educate organizations about the importance of supporting their female workforce during these critical life stages.    Amita's Contact Information Website: www.nourishdoc.com LinkedIn: @amita-sharma-nourishdoc   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!    

Today, we're joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:Top 3 benefits of Gen AI in content marketingHow the market for digital ads is growing due to generative personalization & attribution capabilitiesAds taking on more of the sales functionThe need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)Advertising to a world of digital users

What if the secret to explosive sales growth isn't just about having the best product but about creating genuine trust and joy in every deal you close? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Bob King—seasoned sales expert, author of The Joy of Closing, and former filmmaker—to explore why the traditional, product-centric sales mindset falls short in today's complex B2B landscape. With insights drawn from decades of experience spanning retail, B2B, in-home sales, and even the film industry, Bob challenges conventional wisdom about closing, persuasion, and providing value. Why do so many B2B brands struggle to connect with real decision-makers and lose prospects not to better solutions, but to perceived apathy and indifference? How can one pitch, delivered with sincerity and emotional intelligence, change your company's whole trajectory? And what can storytelling and a bit of "one-call magic" teach us about influencing the buying committee, without resorting to tired sales tactics? Get ready for candid stories, practical frameworks, and hard-earned advice that could transform the way you approach trust-based selling forever. If you've ever wondered what it means to close with integrity—or found yourself wishing for a bit more joy along the way—this conversation is for you. Some areas we cover in this episode include: Trust-Based Selling: Shifting from product-focused to trust-building approaches in B2B sales.Common B2B Sales Challenges: Navigating complexity, multiple decision-makers, and customer indifference.One Call Close Philosophy: Maximizing impact during initial meetings and why it matters in B2B.Crafting Effective Sales Pitches: The importance of storytelling, emotional engagement, and clarity.Overcoming Resistance: Strategies for addressing objections and moving buyers toward decisions.Avoiding "Salesy" Behaviors: Reframing closing as service, not manipulation.Role of Storytelling: Using company and personal stories to connect with buyers.Driving Change and Commitment: Helping customers overcome discomfort with new decisions.Personalization & Emotional Intelligence: Treating clients as individuals rather than forcing rigid personas.Sales Coaching & Leadership: The need for leadership buy-in and connecting company vision to sales success.And much, much more...

"We don't want to wait for customers to tell us there's a problem—we want to fix it while they're sleeping." — Barbara Dondiego, CEO, AVOXI In a major step forward for global enterprise communications, AVOXI CEO Barbara Dondiego joined Doug Green of Technology Reseller News to announce the launch of three powerful AI-powered services embedded into the company's cloud voice platform: Proactive Services, AVOXI Digest, and Intelligent Caller ID. The news marks a significant evolution in how enterprise contact centers can use artificial intelligence not only to automate but to anticipate, personalize, and optimize their global voice infrastructure. Solving Voice Challenges with Precision AI At the heart of the announcement is Proactive Services, an AI-powered capability that uses machine learning models trained at the individual phone number level to detect anomalies and resolve voice issues—before customers even know there's a problem. “Our industry has long been reactive,” said Dondiego. “But when we reviewed a year's worth of customer service tickets, we found that in 30% of cases we could have solved the issue before the customer called us. Now, we're doing just that.” The service, a Best of Show finalist at Enterprise Connect, is now live and already in use with pilot customers. AVOXI reports that the platform can detect and resolve 100% of issues in advance for current users. Personalization at Scale with AVOXI Digest The second innovation, AVOXI Digest, brings intelligent personalization to customer communications. Using behavioral insights and account activity, the platform curates weekly content that is specifically relevant to each customer's unique environment. “It's a smarter way to engage customers without overwhelming them,” explained Dondiego. “We let the machine do the heavy lifting.” Boosting Call Performance with Intelligent Caller ID For global contact centers, caller ID is more than just a number—it can be the difference between a call answered or ignored. Intelligent Caller ID uses real-time data and AI to recommend the best originating number based on call destination, historical answer rates, and available inventory. “If you're calling the UK and you don't have a UK number, the system may suggest a French or German number if those get better results,” said Dondiego. Engineering Global Voice for the Cloud Era AVOXI's announcement is grounded in its mission: orchestrating global voice through a software-first, API-rich platform that spans 150+ countries. The company specializes in helping enterprises consolidate legacy voice infrastructure and migrate global calling into the cloud—complete with diagnostics, automation, and now, AI. “Our customers are moving servers, PBXs, and even workforces into the cloud. But those legacy numbers still exist everywhere,” noted Dondiego. “We help them bring it all together—and now we're layering in intelligence to make it smarter and more resilient.” Built for Enterprise, Ready Today The new services are designed for enterprise contact center technologists, though service providers can also integrate AVOXI's capabilities to enhance offerings to their own enterprise customers. All three solutions—Proactive Services, AVOXI Digest, and Intelligent Caller ID—are available now, with Proactive Services currently offered as a pilot-to-paid experience to ensure tailored model training. To learn more, schedule a demo, or connect with the AVOXI team, visit www.avoxi.com.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0's backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like. A must-listen for anyone building in fitness tech or navigating today's quantified world.

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey behind OfferingTree, his insights into the evolving needs of wellness professionals, and practical advice on building trust, improving client engagement, and leveraging digital tools effectively. One Powerful Quote: 16:06: “Trust is the most valuable commodity in the world now.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Eddie shares his software background and the origins of OfferingTree. 5:24: Bryan and Eddie talk about common pain points for wellness professionals.  9:37: Bryan asks Eddie about the value and impact of SMS marketing. 12:26: Eddie goes into evolving trends in content strategy and SEO. 14:57: Eddie shares his thoughts on payment processing and earning customer trust. 17:14: Bryan and Eddie discuss why tech stack integration matters more than ever. 25:54: Bryan wraps up the interview with Eddie imparting his final pearls of wisdom. Bullet List of Resources: https://www.offeringtree.com/ https://www.edelman.com/trust/2025/trust-barometer Guest Contact Information: https://www.linkedin.com/in/eddiearpin/ https://x.com/fifth_eddie https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

What is perception bias, and why does it matter, and how does hyper-personalization stop bias?Perception bias is our tendency to interpret people and behaviors based on our own filters—whether that's age, gender, role, or past experience. We don't mean to do it. But we all do. It's fast, automatic, and often subconscious.Here's the catch: Bias doesn't just hurt inclusion—it kills engagement. According to Deloitte's 2025 Human Capital Trends report, 71% of employees expect personalized experiences at work, but only 23% of organizations are delivering them effectively. That gap? It's where bias thrives.When people feel misunderstood or misjudged, they check out. And burnout? It's not always caused by workload. It's often caused by people feeling unseen, unheard, and undervalued. That's perception bias in action.Neuroscience backs this up. The brain's anterior cingulate cortex—the region tied to pain and conflict—lights up when we feel socially excluded, similar to physical pain. Feeling like a number isn't just demotivating—it's neurologically distressing. How hyper-personalization flips the scriptSo what's the reset? It's personal. Literally.Hyper-personalization uses real-time data, AI, and behavioral insights to create tailored experiences that meet employees where they are. Think learning styles, communication preferences, reward motivators, even snack and feedback preferences.When leaders co-create profiles with their teams—knowing what energizes them, how they like to receive feedback, what stresses them out—you close the assumption gap. And when people feel seen, they show up differently.

In this episode, IRONMAN Master Coach Matt Dixon and Purple Patch Fitness Coach Max Gering discuss the Purple Patch coaching program, emphasizing the importance of flexibility, personalization, and community in achieving long-term athletic success. They highlight the success of their tri-squad program, which has helped over 1,500 athletes qualify for World Championships and boasts an average athlete duration of 29 months. Key elements include adaptable training plans, regular check-ins, and coaching consultations. The program also leverages community support through the Purple Patch hub, live events, and video coaching sessions. Metrics show high satisfaction and retention rates, with 98% of departing athletes considering rejoining. If you have any questions about the Purple Patch program, feel free to reach out at info@purplepatchfitness.com. Purple Patch and Episode Resources Check out our world-class coaching and training options: Tri Squad: https://www.purplepatchfitness.com/squad 1:1 Coaching: https://www.purplepatchfitness.com/11-coached Run Squad: https://www.purplepatchfitness/com/run-squad Strength Squad: https://www.purplepatchfitness.com/strength-1 Live & On-Demand Bike Sessions: https://www.purplepatchfitness.com/bike Explore our training options in detail: https://bit.ly/3XBo1Pi  Live in San Francisco? Explore the Purple Patch Performance Center: https://center.purplepatchfitness.com Everything you need to know about our methodology: https://www.purplepatchfitness.com/our-methodology Amplify your approach to nutrition with Purple Patch + Fuelin https://www.fuelin.com/purplepatch Get access to our free training resources, insight-packed newsletter and more at purplepatchfitness.com

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.You will learnHow Gloria went from U.S. diplomat to PR expertWhy traditional PR is broken—and how she disrupts itThe CPR Pitching Method (Clarity, Personalization, Relevance)How to write subject lines that get openedTools to find the right journalists and contactsWhy being specific and timely is everything in your pitchPro tips for getting local TV coverage—even with zero connectionsHow to overcome imposter syndrome and confidently press "send"

Did you like this episode? Dislike it?

Peloton's new CEO outlines the company's future plans and addresses program disruptions. Hyatt's Peloton promotion expands to Latin America, bringing fitness to even more travelers. Stay informed about summer studio updates and closures to plan your workouts. Subtle, but noticeable—big changes are coming to instructor profile images. Ally Love Pregnancy Rumors: OK! Magazine dives into the buzz. Tunde Oyeneyin & Sports Illustrated: Update on her SI Swimsuit appearance, and voting is now open! Hannah Corbin is featured in Women's Health. Find out why her feature is a must-read. Mariana Fernandez speaks at the World Eating Disorders Action Day, highlighting her advocacy. BowFlex issues a recall on adjustable dumbbells for safety concerns. Ali Feller (Ali On The Run Podcast Ep #221) shares heartbreaking news. Groove to the soulful vibes of the latest artist series featuring the legendary Luther Vandross. Big firsts in Peloton history as Benny Adami debuts the German Sing-Along ride. Discover this week's Juneteenth classes honoring freedom and culture. TCOTop 5: Hear our top five can't-miss highlights from this week. Class recommendations from listeners to refresh your workout routine. TCORadar: Spotlighting standout classes that deserve a shoutout. Join us in wishing Joslyn Thompson Rule a happy birthday on June 15!  Stay tuned for all of this and so much more as we keep you up to date on your Peloton favorites and fitness fun. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peloton's new CEO outlines the company's future plans and addresses program disruptions. Hyatt's Peloton promotion expands to Latin America, bringing fitness to even more travelers. Stay informed about summer studio updates and closures to plan your workouts. Subtle, but noticeable—big changes are coming to instructor profile images. Ally Love Pregnancy Rumors: OK! Magazine dives into the buzz. Tunde Oyeneyin & Sports Illustrated: Update on her SI Swimsuit appearance, and voting is now open! Hannah Corbin is featured in Women's Health. Find out why her feature is a must-read. Mariana Fernandez speaks at the World Eating Disorders Action Day, highlighting her advocacy. BowFlex issues a recall on adjustable dumbbells for safety concerns. Ali Feller (Ali On The Run Podcast Ep #221) shares heartbreaking news. Groove to the soulful vibes of the latest artist series featuring the legendary Luther Vandross. Big firsts in Peloton history as Benny Adami debuts the German Sing-Along ride. Discover this week's Juneteenth classes honoring freedom and culture. TCOTop 5: Hear our top five can't-miss highlights from this week. Class recommendations from listeners to refresh your workout routine. TCORadar: Spotlighting standout classes that deserve a shoutout. Join us in wishing Joslyn Thompson Rule a happy birthday on June 15!  Stay tuned for all of this and so much more as we keep you up to date on your Peloton favorites and fitness fun. Learn more about your ad choices. Visit megaphone.fm/adchoices