Podcasts about Personalization

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Best podcasts about Personalization

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Latest podcast episodes about Personalization

Press 1 for Nick
Insurance Industry Insights: Risa Lovell's Journey from Culinary to Customer Service [Customer Service]

Press 1 for Nick

Play Episode Listen Later Feb 1, 2023 36:18 Transcription Available


Insurance Industry Insights: Risa Lovell's Journey from Culinary to Customer Service [Customer Service]Optimizing the Customer Experience: Insights from Psychological Decision Making with Colin ShawColin Shaw, the speaker, has been researching the question of human decision-making for the past 10 years.He states that despite our belief that we are logical animals, human beings make strange decisions and are influenced by various factors.This applies in the customer experience space, whether in the B2B or B2C marketplace.Shaw mentions that there are many topics covered in the podcast, but mentions one specific topic of the difference between intuitive and rational thinking.He mentions Professor Daniel Kahneman, who won the Nobel Prize for behavioral economics, and gives the example of deciding whether to eat a bar of chocolate as an example of intuitive and rational thinking.The intuitive part of the brain is the impulse part, which makes quick decisions, and the rational part is when people think about a decision before making it.Colin Shaw and Nick Glimsdahl discuss how people process and act upon informationColin states that processing information is automatic in the sense of the intuitive, while the rational process requires physical effortExamples are given such as learning to type, where initially it was a conscious effort but eventually became an intuitive act, and driving home, where one may not remember the act of driving, but their intuitive system drove them homeNick agrees and adds that many people have experienced taking the wrong exit while driving due to their intuitive systemThe concept of the intuitive system being in control during certain actions, such as driving, is discussed and considered as fascinating and potentially concerning.ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of Postie

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Jan 31, 2023 41:12


In today's Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com.Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce Seo, Email Marketing, Entrepreneurship, Founder Stories, Influencers, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Press 1 for Nick
Jon Picoult Explores the Distinction between Customer Experience and Customer Service in Podcast [Customer Experience]

Press 1 for Nick

Play Episode Listen Later Jan 30, 2023 36:18


Jon Picoult - Customer Experience Expert | Author of "From Impressed To Obsessed" [Customer Experience]He is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Today, Jon joins us to talk about his fascinating new book, “From Impressed To Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans.” The opening line of your new book, says: “If you're aspiring to satisfy your customers, then you are aspiring to mediocrity.” That seems to contradict a fundamental business tenet with which we're all familiar, namely, that customer satisfaction is key. Why should we all rethink that?Your book talks about how customer experience is really an exercise in memory-shaping. Can you explain what you mean by that, and the implications it has for how businesses engage with customers?What's the difference between customer experience and customer service? Are those terms interchangeable?Many companies these days are struggling to hire workers. If employees are a type of customer, what about employment candidates? Should ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

MarTech Podcast // Marketing + Technology = Business Growth
AI-led Hyper-Personalization in Customer Service -- Peter Voss // Aigo.ai

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 26, 2023 14:14


Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology, AI is able to deliver superior and hyper-personalized customer experiences. Sophisticated AI technology has the ability to remember all past interactions, works 24/7, and has no wait time. Today, Peter discusses hyper-personalization using AI in customer service. Show NotesConnect With:Peter Voss: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sales Hustle
#551 S2 Episode 420 - DEAL OR NO DEAL? Keep Winning Deals With The Right Personalization

Sales Hustle

Play Episode Listen Later Jan 26, 2023 9:11


DID YOU JUST LOSE A DEAL THAT YOU THOUGHT WAS GOOD AS SOLD?What do you think went wrong? Sometimes it's about how you communicate. What do we mean by communicating?In this episode, Collin talks about 2 things. First is the difference between a Chief Evangelist and a Sales Leader. Second, one factor that makes or breaks a deal is not really your knowledge of the product, it's how you communicate. Collin emphasizes the importance of selling to the person, authentic personalized selling, not the patterned and automated persona selling, that brings the win. Learn more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCOLLIN: A SMALL CHANGE CAN MAKE A HUGE DIFFERENCE“The default for most sellers, is to just show up and use the communication style and preferences that they prefer, and that's why a lot of sellers end up feeling like they mesh with certain prospects, and they don't with others. But if they just changed things a little bit to communicate in the way that that person likes to receive and process information, it can make a huge difference.”Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Secrets To Scaling Online
Ep 428: Conversion Killer 4: Personalization With Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jan 26, 2023 12:06


Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers.In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.Listen and learn in this episode!Key takeaways from this episode:One of the biggest ways to create an incredible offer is to call out a specific audience.Make sure that you are talking to these specific customers through your campaigns and offers.Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.Retargeting people with the products that they saw is incredibly important. You don't wanna just chuck your brand out there for them.Make sure that you also get in on the post-purchase side of things and personalize things there.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Legends Behind the Craft
The Growth of Wine Personalization With Alex Andrawes of Personal Wine

Legends Behind the Craft

Play Episode Listen Later Jan 26, 2023 50:01


Alex Andrawes is the Founder and Executive Chairman of Personal Wine. He founded this wine-based technology company to focus on mass customization of wine and liquor for gifting and branding. Aside from Personal Wine, Alex is also the Founder of Chem ID and Estate Wine Brokers and is the author of the book Investing In Fine Wine. In this episode with Alex Andrawes What challenges do companies face when they start to offer personalized products? What steps do they take to solve these concerns? From trademarks to engraving errors to other customization challenges, there are plenty of difficulties that companies may face when digging into personalized products. However, with some innovation, excellent customer service skills, and advice from this week's guest, companies and beverage connoisseurs alike can successfully invest in personalized products.  In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chairman of Personal Wine. Alex talks about the growth of personalization in the wine industry over the years, how Personal Wine develops product personalization, and how he solves the problems that come along with it.

Crystal Uncorked
Part 1: Top Trends and Predictions for Social Media and Digital Marketing in 2023

Crystal Uncorked

Play Episode Listen Later Jan 25, 2023 34:20


In this part 1 episode I  am sharing my 9 MUST DOs' in the social media and digital marketing world. Some you might already be doing, some you might be on your list to try, and some might seem totally crazy… but I promise you businesses who are doing any of these 9 tips are going to see some success this year. So let's dive in. Increase in video usage: Leverage video to connect with customers-Short-form video with Reels and TikToks-Live streamTiktok: Powerful algorithm, especially locally with FREE reach. Change your mindset this is no longer a “kids dance app” it is a powerful business tool.Personalization through segmentation: Separating email lists to address specific, personalized audiences with relevant content. Prioritizing customer engagement: Client-focused marketing with meaningful, connecting, engaging content.Personal branding with authenticity: Be uniquely yourself, people buy from the people they know, like, and trust.Storytelling: Making connections and meaningful content with real stories…people love to relate to stories.Social commerce: It is easier than ever to sell through social media, especially through TikTok. Post promotional content through Instagram, Tiktok, Facebook, or Pinterest and tag your products.Real-time marketing: Posting and sharing in-the-moment content, inspired by Be Real and TikTok NowCustomer Service: Small businesses can use social media to connect and reach customers through social media. Save time with automation by setting up chatbots to answer frequently asked questions. Go above and beyond.Okay, my challenge for you…consider these 9 trends and let me know which one you're really going to focus on. Send me a DM or email and let me know, I can't wait to hear about it! I'll see you soon for part 2.See you on the next CU!What's Inside:Crystal's Top Trends and Predictions in Social Media How can TikTok, Instagram, and other social platforms be used in marketing?Why you should consider getting personal with your customers.Authenticity is the new personal brand.Video content advice and tips.Is TikTok becoming a new version of Amazon?Why you should consider bringing your customers behind the scenes.A useful tool for automating and improving customer service.Mentioned In This Episode:Register for EVOLVE 2023 and use code uncorked to save $400 cheers@crystaluncorked.comCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

Press 1 for Nick
Optimizing the Customer Experience: Insights from Psychological Decision Making with Colin Shaw [Decision Making]

Press 1 for Nick

Play Episode Listen Later Jan 25, 2023 42:25


Optimizing the Customer Experience: Insights from Psychological Decision Making with Colin ShawColin Shaw, the speaker, has been researching the question of human decision-making for the past 10 years.He states that despite our belief that we are logical animals, human beings make strange decisions and are influenced by various factors.This applies in the customer experience space, whether in the B2B or B2C marketplace.Shaw mentions that there are many topics covered in the podcast, but mentions one specific topic of the difference between intuitive and rational thinking.He mentions Professor Daniel Kahneman, who won the Nobel Prize for behavioral economics, and gives the example of deciding whether to eat a bar of chocolate as an example of intuitive and rational thinking.The intuitive part of the brain is the impulse part, which makes quick decisions, and the rational part is when people think about a decision before making it.Colin Shaw and Nick Glimsdahl discuss how people process and act upon informationColin states that processing information is automatic in the sense of the intuitive, while the rational process requires physical effortExamples are given such as learning to type, where initially it was a conscious effort but eventually became an intuitive act, and driving home, where one may not remember the act of driving, but their intuitive system drove them homeNick agrees and adds that many people have experienced taking the wrong exit while driving due to their intuitive systemThe concept of the intuitive system being in control during certain actions, such as driving, is discussed and considered as fascinating and potentially concerning.ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

#DoorGrowShow - Property Management Growth
DGS 196: How AI Will Impact Property Management In The Future

#DoorGrowShow - Property Management Growth

Play Episode Listen Later Jan 25, 2023 20:33


“Are you a property management business owner looking to stay ahead of the curve? Don't miss our latest episode where we revealed the top 10 ways AI is set to revolutionize the industry and how you can leverage it to improve your business.  From automated customer service to predictive maintenance, we've got you covered. Tune in now to learn more.”- This is a teaser written by AI for a podcast episode about AI… also written by AI. Phew! Join property management growth expert Jason Hull to learn more about AI like ChatGPT and how it could potentially impact the property management industry. You'll Learn… [01:52] This episode about AI was written by AI [02:43] 10 ways AI and chatbots could impact property management [04:53] How I used AI to write this episode [08:36] AI assessment for HIRING [11:27] 10 ways AI can help single-family residential PMs [14:47] The future and impact of AI Tweetables “Could AI take over the world and is it the most dangerous thing since nuclear weapons? The answer is probably yes.” “Business owners that are able to leverage AI and leverage it early on will have a competitive advantage over those that are late adopters.” “AI is a lot cheaper than people.” “The future is getting crazy. So the creative stuff is going first. Eventually, maybe manual labor and some of the human, like real-time personal tasks will get taken.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] I asked, "What is a good intro to lead into the above list for introducing the topic on a podcast. So here's the intro:   [00:00:07] "Hello and welcome to our latest episode where we'll be exploring the exciting world of artificial intelligence and its potential to transform the property management industry. With the rise of chatbots and other AI powered tools, it's clear that this technology is poised to have a major impact on how property managers do business. In today's episode, we'll be sharing our top 10 list of the ways that AI is set to revolutionize property management, from automated customer service to predictive maintenance and beyond. Whether you're a property management business owner or just interested in the future of the industry, this is an episode you won't want to miss. So sit back, relax, and let's dive in."   [00:00:46] It wrote this for me. It wrote this!    [00:00:49] Welcome, DoorGrow Hackers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunity, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high-trust, gateway to real estate deals, relationships, and residual income.   [00:01:28] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host property management growth expert, Jason Hull, the founder, and CEO of DoorGrow. Now, let's get into the show.    [00:01:51] So today's show is going to be very relevant to what's going on right now. So I don't know if you've seen what's going on right now, but what's going on right now is ChatGPT. You've probably heard of it if you're on social media. Everybody's going crazy. Why are they going crazy? And if you haven't heard about this, you should check this out. You can go to chat.openai.com. And what this is, is this is an AI tool. Like you're talking to a robot. You can type like you're chatting to a human and it will give you whatever information that you asked for back. It can write software. It can create stuff. It's pretty wild. And right now it's free. It's ridiculous. So I put in a prompt, I'm going to read this to you. I said, "can you give me the list of the top 10 ways AI like ChatGBT will impact property management in the future?" Within seconds, it spit this out:   [00:02:43] "Here are 10 potential ways that AI and chatbots like GPT could impact property management in the future:   [00:02:49] 1. Automated customer service. Chatbots can handle basic customer inquiries and requests, freeing up property managers to focus on more complex tasks.    [00:02:59] 2. Tenant screening. AI can analyze tenant data to help property managers make informed decisions about who to rent to.    [00:03:07] 3. Maintenance requests. Chatbots can handle maintenance requests from tenants, triaging and routing them to the appropriate team member."   [00:03:16] This is cool stuff, right? Very cool stuff. So where was I at?   [00:03:21] " 4. Lease management. AI can assist with tasks such as lease renewals and rent collections. Predictive maintenance is number five. Using machine learning, AI can analyze maintenance data to predict when equipment is likely to fail, allowing property managers to proactively address issues before they become problems."   [00:03:43] There's companies already doing some of this, right?   [00:03:45] "6. Energy management. AI can help optimize energy usage in buildings by predicting and adjusting energy demand in real time."   [00:03:56] This is getting into maybe more commercial management or multi-family, right?   [00:04:00] " 7. Marketing. AI can analyze data to help property managers identify potential tenants and tailor their marketing efforts to specific audience segments." I imagine the AI doesn't understand most of you want clients, so it also probably could be used for that-- not probably-- it could be, right?    [00:04:19] "8. Space utilization. AI can help optimize the use of shared spaces within a building, such as conference rooms or common areas by analyzing usage data and making recommendations for scheduling and utilization. Tenant engagement is number eight (He meant #9) Chatbots can help facilitate communication between property managers and tenants, improving the overall tenant experience.    [00:04:39] 10. risk assessment. AI can analyze data to help property managers identify and mitigate potential risks, such as detecting patterns of suspicious activity or identifying areas of a building that may be prone to accidents."   [00:04:52] Now to get you interested, I asked it, "What would a good teaser for this-- if I used this list in a podcast episode to get property management business owners to listen? So here's the teaser:    [00:05:03] "Are you a property management business owner looking to stay ahead of the curve? Don't miss our latest episode where we revealed the top 10 ways AI is set to revolutionize the industry and how you can leverage it to improve your business. From automated customer service to predictive maintenance, we've got you covered. Tune in now to learn more."   [00:05:22] I didn't write that and I didn't just make it up A robot just made that up, right? Or ai. So, "What is a good intro? I then asked, "What is a good intro to lead into the above list for introducing the topic on a podcast. So here's the intro. Here's the intro that I could have said at the beginning of this, right? This is all happening in reverse here, but here's intro:   [00:05:45] "Hello and welcome to our latest episode where we'll be exploring the exciting world of artificial intelligence and its potential to transform the property management industry. With the rise of chatbots and other AI powered tools, it's clear that this technology is poised to have a major impact on how property managers do business. In today's episode, we'll be sharing our top 10 list of the ways that AI is set to revolutionize property management, from automated customer service to predictive maintenance and beyond. Whether you're a property management business owner or just interested in the future of the industry, this is an episode you won't want to miss. So sit back, relax, and let's dive in."   [00:06:24] It wrote this for me. It wrote this. So I can put in here, "The first list you gave me seems geared a bit towards multi-family or commercial property management. Could you change it for those that primarily focus? on third party property management for owners of single family homes in the residential space? Note that they want to get more owners as clients." I'll put "more property owners as clients." Let's see what it comes back with here. So now I also asked-- while it's doing that-- it's actually typing it out. Like you see it typing out. It's pretty wild-- so then I asked, um, before I did just that, I asked, "could you also create a list of the top 10 ways AI can improve or benefit small business owners or service-based businesses?"   [00:07:41] So the list has some similarities, like "1. Automated customer 2. Marketing. 3. Personalization." So AI can help personalize interactions with customers, improving the overall customer experience, which is cool. "4. Predictive analytics. AI can analyze data to help business owners make informed decisions about operations and strategies. 5. Process optimization. AI can help business owners to identify inefficiencies in their processes and suggest ways to streamline them. 6. Project management. AI can assist with tasks such as scheduling and task assignments, helping business owners stay organized and on track. 7. Risk assessment. Identifying potential risks, looking at suspicious patterns, et cetera. 8. Talent acquisition," so hiring. Now it says, "AI can assist with tasks such as resume screening and candidate matching, helping business owners find the best candidates for their open positions."   [00:08:35] Now at DoorGrow, we've already, for our clients, partnered with an AI hiring assessment platform. And so what's really cool about this, we can take our ultimate job descriptions, which we call R Docs, which is a very strategic way of doing a job description that actually gets you the right culture fit, personality fit, and skill fit for a team member. We call it the three fits, and we can feed that into the AI tool and it will then change a whole bunch of levers on the screen and tell you like, these are the attributes you likely are looking for in a candidate. And then you can send out an assessment for this, and it will give you results and grade them based on the attributes that are selected, and you can even tweak the attributes. You're like, "Well, I actually want them to be more like this instead of this," so you can pick which attributes are most relevant. It's really cool and it's been really accurate. It's how I got my awesome assistant. We used the AI assessment to get hire other people on our team as well. And I also vetted all of my team members with this. And it grades them on a scale for the role between, you know, zero to a hundred. And anyone above 50 is a good potential candidate. Most of my team are like 70% or higher for the role, which shows they're a good culture fit, good skill fit, good personality fit for the role. We've had a very good hiring process. This has really collapsed time on all the other things we used to use like Wonder Lick and DISC and Myers Briggs and human design and like all these different things.   [00:10:00] Some of them are the equivalent of looking at tea leaves, trying to figure out is this person going to be good or not, and trying to guess and predict the future. This has been really accurate, and the number one indicator according to the AI Assessment Company they said is intelligence, and it can assess people's intelligence through just chatting and completing the assessment, which is like, kind of like a chat. Pretty cool. So we're using that with clients and it's getting us great results. We've even used it on our clients, and some of our clients thought they were the operator personality type for their business and had to control the operations and based on putting them through the assessment in the operator role, they didn't do well, and it helps them see, "I'm not really the person that should be doing this thing." and then they were able to go and find somebody better, right? So, really cool. So talent acquisition for sure. We're already doing that at DoorGrow with our clients.    [00:10:56] 9. it says, "upselling and cross-selling." AI can analyze customer data to help business owners identify opportunities for upselling and cross-selling. 10. voice and language recognition. AI can help business owners handle customer inquiries and requests through voice and language recognition technology, improving the overall customer experience. All right. So very cool stuff, right? So now I had put that question in previously it spit out the 10 things. So we'll go to that and we'll see what it's changed.   [00:11:26] So we'll go through the 10 again just for kicks. " Certainly. Here are 10 potential ways AI could benefit small business owners, who specialized in third party property management for single family homes in the residential space." Oh, so combined both lists and made it very specific. So let's see how this is different from the first two lists that I gave you.    [00:11:46] 1. automated customer service. AI can handle basic customer inquiries and requests, freeing up property managers to focus on other tasks." Awesome. "2. tenant screening. AI can analyze tenant data to help property managers make informed decisions about who to rent to. 3. Marketing. AI can analyze data to help property managers identify potential clients and tailor their marketing efforts to specific audience segments." Awesome. "4. lease management. AI can assist with tasks such as lease renewals and rent collections. 5. predictive maintenance. Using machine learning, AI can analyze maintenance data to predict when equipment is likely to fail, allowing property managers to proactively address issues before they become problems." Magic. Right? What's better than than retroactive maintenance, right? That's typical is proactive maintenance, right?    [00:12:35] "6. Energy management. AI can help optimize energy usage in buildings and predicting and adjusting energy demand in real time." So that might be the case on maybe split units or multi-family units where they are sharing, you know, a boiler or, you know, some of these kind of things. "7. space utilization. AI can help optimize the use of shared spaces within a building, such as conference rooms." So they kept that in, I don't know that's relevant to homes. 8. Tenant engagement. Chatbots can help facilitate communication between property managers and tenants, improving the overall tenant experience." Cool. AI eventually could replace probably a lot of the tools for maintenance coordination and different things or become the new tool, and there are already AI appointment setting things. There's lots of AI stuff coming out. It's really, really a cool time. "9. Risk assessment." We talked about that one before. And then "10. property acquisition. AI can assist with task tasks such as property valuation and market analysis, helping property managers identify opportunities for expanding their portfolio." That's if they're an owner operator, but you can utilize maybe AI for assessing rent amounts or rent range reports or you know, these kind of things of figuring out what a property should rent for.    [00:13:54] Really cool. So this whole episode, I didn't even have to think. I just went into chat AI and asked some questions and it gave me this, which is really, really interesting and really cool. So I highly recommend you check it out. It's going to revolutionize content creation. And one of the most interesting things I heard about ai, this is from the founder of I believe of ChatGBT and OpenAI, or one of the CEOs of an AI company-- but basically he said everybody thought AI when it comes, would take all the menial low level jobs, manual labor work, stuff like that. Robots would replace and then it would gradually and eventually maybe get-- but it'd be really difficult-- to get to the creative. What we're actually seeing, he says, is the exact opposite, the reverse. Ai...   [00:14:46] I have a picture on my fireplace mantle right now of two lion's faces, and it was generated by ai. I used an AI app. I told it the colors I wanted for my living room and I said I wanted a lion and it made two faces and one looks kind of scared and one looks very bold. And I named the picture from fear to focus cuz that's kind of the two energies I saw. And I liked that. And it's really cool. So I had it printed, they shipped it out framed and everything and it's on my fireplace mantle. Really cool. And it was made by AI and it's art. It looks like a painting. You're seeing lots of people with the Lensa app right now. Go and create and have the ai-- you upload a bunch of pictures of your face from different angles, and then it will spit out art. Of paintings and pictures of you that are better than a lot of artists could ever generate. Some of them look really like, really like me, and there's a few that look not so like me. It's a little bit off, just a little bit off. It's like maybe they're related to me, you know? But it's really fascinating.   [00:15:51] So AI is actually taking those top end creative jobs like article writing and blog posts. And here, my podcast episode and can generate that. There's even tools that can mimic your voice. You can upload your voice. There's a tool, we actually use this for our podcast editing, but there's a tool called Descript, and you can actually record a bunch of audio of your voice and feed in recordings, and the AI will learn your voice. And then you can literally just type words in and it will speak it out or play the audio as if you're saying it like naturally. They've used this to like mimic Joe Rogan and mimic Steve Jobs having a conversation and neither of them really did the conversation. So pretty wild. So you can generate scripts and things like that. You can use video AI people. So there's a company called Synthesia and you can actually just upload text in that you just had, maybe ChatGPT create over at chat.openai.com. And you can say, "create a script for somebody that talks about, you know, these things" and you upload the script in or any text in, and this video person will read it.   [00:17:06] There's people creating deep fakes of different actors and different people that AI is generating and it could be anybody. So this, the future is getting crazy. So the creative stuff is going first. Eventually, maybe manual labor and some of the human, like real-time personal tasks will get taken, but it's actually going in the reverse order. So some of the creative stuff is actually being handled and taken off our plate first. Pretty wild times, right? So yeah. Could AI take over the world and is it the most dangerous thing since nuclear weapons? The answer is probably yes. Right? Elon Musk says it's the most dangerous thing for humanity, one of the most dangerous threats. And so I don't know. It'll be really interesting to see, but I do think business owners that are able to leverage AI and leverage it early on will have a competitive advantage over those that are late adopters and don't do it. And AI is a lot cheaper than people and there's a lot of really cool AI tools out there.   [00:18:11] So, maybe as we uncover some of the coolest tools, we'll be sharing those with everybody. But I think it'd be really cool to start hearing from all of you, like, are you leveraging AI in your business? And if so, how? Let us know. I'd be really curious. So feel free to comment on our videos on YouTube when this goes up on YouTube or other channels where we post this. We would love to hear what your thoughts are about the future of ai. So, all right, so that's our episode for today and I hope you have some fun playing around with chat GBT. While they have it open and in beta and you can play around with it while they have their free research preview and you'll probably see that it's locked up sometimes because they have too much usage. It's really popular right now, but people are creating some really cool stuff with it. So anyway, until next time to our mutual growth. Make sure to check us out DoorGrow.com. And if you want to join our free online community in our Facebook group, go to DoorGrowclub.com, answer the questions, and join us and you'll get some free gifts. If you give us your email, we'll send you some free gifts like the Fee Bible and some other cool stuff, and you'll even be able to set up a call with our team and we can help you figure out how to grow.   [00:19:25] And until next time, to our mutual growth. Bye, everyone.    [00:19:28] You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!    [00:19:56] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Integrate & Ignite Podcast
Episode 435: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

Integrate & Ignite Podcast

Play Episode Listen Later Jan 24, 2023 39:44


Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.

The Rich Life Podcast
201 // 10 Steps to Manage Your Inner Critic

The Rich Life Podcast

Play Episode Listen Later Jan 24, 2023 22:49


It's a new year, and we should be kind and compassionate toward ourselves. Sure, everything may not be perfect. Maybe we've already failed a new year's resolution or goal. Perhaps we feel regret over our Christmas spending or credit card debt. There are so many things that can allow our inner critic to take hold and wreak havoc on our minds.  I'm going to talk about ten ways to manage that inner critic or the cognitive distortions which make us unusually hard on ourselves or feel bad about ourselves. It's time to look at those thoughts and find ways to manage that inner critic so we can find our inner ally to respond to those thoughts.    Episode Highlights:  [04:12] When our brain says something over and over again, we decide that it's true. This is called cognitive distortion. [05:33] All-or-Nothing thinking. You're either perfect or a failure. We need to actively look for the middle ground.  [07:12] Overgeneralization is using the words always or never. Remove the words always or never. It's a singular moment. [08:33] Filtering. We filter and magnify the negative and discard the positive. Our brains are always looking for threats. Keep track of the positive aspects by writing them down. [09:49] Catastrophizing. Going to the worst case scenario. Ask ourselves what could go right? Look for the best case scenario. [11:58] Disqualifying the positive. It takes five positives to offset one negative. Keep track of your wins and write down a few positives. [13:30] Jumping to conclusions. Project onto people what you're most afraid that they will feel. Is it true? Are there other possibilities? [14:34] Emotional reasoning. Telling yourself it must be true because you feel it. Intense emotional feelings only last about 90 seconds. [16:02] Should statements. When you tell yourself what it should be like. Stop and ask where these expectations come from. [17:46] Personalization. When you take everything personally and accept responsibility. [18:56] Double standard. Where we hold ourselves to a higher standard than everyone else. How would we respond to a friend?   Resources & Links Related to this Episode Wealthquest Get Started Living a Rich Life: The No-Regrets Guide to Building and Spending Wealth 10 Tested Strategies to Manage Your Inner Critic

Your PUSH Coach
The Importance Of Personalization In Business And Entrepreneurship

Your PUSH Coach

Play Episode Listen Later Jan 23, 2023 57:57


In this episode, Josh hosts his friend Laura Schoenfeld. Josh and Laura discuss business strategies for health and wellness entrepreneurs, where they should focus their attention, and what things to avoid. In continuing their discussion about marketing and business, Josh and Laura break down the importance of personalizing services and ditching generic offerings. Laura's Live 3 Part Training Session

NutraIngredients-USA Podcast
NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale

NutraIngredients-USA Podcast

Play Episode Listen Later Jan 20, 2023 23:22


From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company's CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect.

NutraIngredients-USA Podcast
NutraCast: OK Capsule on identifying opportunity to achieve personalization at scale

NutraIngredients-USA Podcast

Play Episode Listen Later Jan 20, 2023 23:22


From personalized packaging to smart tech and sustainable packaging, there have been a lot of advancements in recent years within the dietary supplement industry. So what are some of the trends shaping the market and how do we stay on top of those given all the supply chain woes? OK Capsule provides the technology, products, fulfillment, and strategic support for companies. The company's CEO and co-founder Dr Andrew Brandeis joined the NutraCast to offer a few insights on what companies can expect.

All About Blockchain
The Personalization of Finance | Emmanuel Daniel

All About Blockchain

Play Episode Listen Later Jan 20, 2023 42:24 Transcription Available


How does highly personalized FinTech change how institutions, markets, & societies run? Columbia Professor, Agostino Capponi, explores how crypto and blockchain are altering the financial industry while expanding observations beyond finance to how transitions are taking place in society with the personalization of finance in a deep conversation with top 10 global influencer in the "Fintech Power50",  Emmanuel Daniel.

The Revenue Marketing Report
Personalization vs. Volume: The Marketer's View

The Revenue Marketing Report

Play Episode Listen Later Jan 18, 2023 25:20


Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company's mission statement ought to tie back to the problems you are trying to address.   For more great content like this, check out calibermind.com.

Enterprise Sales Development
Equipping SDRs and Teaching Hyper-personalization with Ingo Dhandayudham

Enterprise Sales Development

Play Episode Listen Later Jan 18, 2023 49:04


In this episode of the Enterprise Sales Development podcast, we speak with Ingo Dhandayudham, Senior Director of Global SDRs at Talkwalker. With two decades of experience managing sales development teams, Ingo shares his perspective on how to improve the sales development craft without compromising quality and many other inspiring techniques. Ingo also talks about the value of teaching hyper-personalization to SDR teams and how it can be a tool that allows them to solve problems that deeply resonate with clients and creates opportunities to build interpersonal trust within the sales process.  WHAT YOU'LL LEARN The growing importance of the SDR function Teaching hyper-personalization and training SDR teams Doing more with less and projecting market impacts The need for positivity and creating incentives for SDR teams QUOTES “We set up basic goals around hyper-personalization. We create ten personalized emails a day based on persona or industry. We give them templates they can build off of. We look at the scripts and ask “Is this something we would open or respond to?” The goal is to start at 10 then bump it up monthly.” - Ingo Dhandayudham [14:20]  “Start with the problem. Don't assume. List different problems you have seen others experience but ask what problem resonates with the client. We can solve them all but we want to know what resonates with them.” - Ingo Dhandayudham [21:18] “Today, consumer trust and making sure we do the right thing is the most important thing.” -Ingo Dhandayudham [35:58] “We keep pushing forward. The SDR function is vital no matter what the economy does to you.” - Ingo Dhandayudham [45:53] TIMESTAMPS [00:00] Intro [02:54] Ingo's professional journey [10:18] Bringing visibility to SDRs  [14:07] How do you teach hyper-personalization? [21:29] Solving problems that resonate with people  [26:43] Stability of close rates [36:30] Nice to have vs. Need to have  [38:40] Pillars of growth [43:25] Incentives and positivity  [46:15] How to connect with Ingo CONNECT Ingo Dhandayudham on LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Press 1 for Nick
Creating Thriving Workplaces with Tamara Myles: The Importance of Meaningful Work and Positive Culture

Press 1 for Nick

Play Episode Listen Later Jan 18, 2023 35:56


In this episode, Nick Glimsdahl talks with Tamara Myles, a positive psychology researcher and instructor, about how companies can create thriving workplaces that support the well-being of their employees. Tamara discusses the importance of eliminating toxic cultures and the role of meaningful work in enabling individuals to thrive. She also shares some practical steps that companies can take to foster positive cultures and promote the well-being of their employees.Key takeaways:Toxic cultures are the number one cause of turnover, and it's important for companies to address and eliminate toxicity in their workplaces.While eliminating negativity is important, it's not enough to enable thriving; it's also important to create positive, supportive environments that enable individuals to learn, grow, and feel a sense of belonging and meaning.Some practical steps that companies can take to foster positive cultures and promote employee well-being include providing opportunities for learning and growth, valuing diversity and inclusion, and promoting work-life balance.Links:Read Tamara Myles' article "Creating Thriving Workplaces: The Surgeon General's Call to Action" at https://www.hbr.org/Learn more about positive psychology and its applications in the workplace at https://www.tamaramylesteam.com/Follow Tamara on Twitter at https://twitter.com/tamaramylesABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

MarTech Podcast // Marketing + Technology = Business Growth
What Does Personalization Actually Mean -- Randy Frisch // Uberflip

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 17, 2023 14:56


Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bridge the Gap: The Senior Living Podcast
Using Technology to Personalize Resident Apartments with Blue Fingerprint

Bridge the Gap: The Senior Living Podcast

Play Episode Listen Later Jan 16, 2023 22:40 Transcription Available


Personalization and customization for resident's apartments impacts residents plus sales and marketing efforts by leveraging technology to design a senior's home. Suzanne Allen, Managing Partner of Blue Fingerprint, shares how the power to personalize benefits community teams through unit flips and new move-ins.Read the BTG Magazine here.Sponsored by Accushield, Connected Living, Hamilton CapTel, Referah, Peak Senior Living, Solinity, and The Bridge Group Construction.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition.   Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.Produced by Solinity Marketing.

Sidrit’s Podcast - Real Estate, Crypto/NFT, Social Media & More
24. THE GREAT TRANSITION - THE PERSONALIZATION OF FINANCE IS HERE: EMMANUEL DANIEL

Sidrit’s Podcast - Real Estate, Crypto/NFT, Social Media & More

Play Episode Listen Later Jan 16, 2023 33:04


Order "The Great Transition" Book: https://amzn.to/3IXfWAb Emmanuel's Website: https://www.emmanueldaniel.com Favorite Gift this Year: https://amzn.to/3ikosyj Apply for a Mortgage Here: www.ewmortgage.com TikTok: https://www.tiktok.com/@sidrit.veselaj Instagram: https://www.instagram.com/sidrit.veselaj/ Twitter: https://twitter.com/SidritVeselaj More About Emmanuel:Emmanuel Daniel is a global thought leader in the future of finance. He is an entrepreneur, writer, and listed as a top 10 global influencer in the "Fintech Power50" list for 2021 and 2022. Much of Emmanuel's writing covers the future of finance, with a special focus on how cryptocurrencies, blockchain, gaming, and other technologies are opening the doors to new transactional opportunities. Emmanuel travels widely and has visited more than 100 countries and is working on his next book tentatively titled “The Winning Civilization.” As an entrepreneur, he was previously a member of the Entrepreneurs Organization (EO), a prestigious grouping of young business owners worldwide. Emmanuel was trained as a lawyer, has degrees from the National University of Singapore and the University of London, and attended a course on economics at Columbia University in New York. He travels widely and divides his time between Singapore, Beijing, and New York. --- Support this podcast: https://anchor.fm/sidrit-veselaj/support

Gain, Grow, Retain Podcast
How to Strengthen Engagement Through Personalization

Gain, Grow, Retain Podcast

Play Episode Listen Later Jan 16, 2023 33:56


Mary Poppen (CCO at involve.ai) joins Jeff today to discuss how personalizing the customer journey positively impacts their experience. Most of the time, personalization is a strong component of the high-touch model, but Mary shares how data can be used to build the same experience at scale. She gives practical suggestions about how to use the information you gather to create these high-touch experiences regardless of the customer type, and discusses some of the tech stack that can help support the CSM in providing a personalized journey for each customer. You can find Mary here ----- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

Press 1 for Nick
Win The House You Love - Kyle Seagraves - Founder and Certified Mortgage Advisor [Mortgage Experience]

Press 1 for Nick

Play Episode Listen Later Jan 16, 2023 35:56


Win The House You Love - Kyle Seagraves - Founder and Certified Mortgage Advisor [Mortgage Experience]Kyle talks about:- How creating 1,000 videos a year improved the Customer Experience- Why this removed the unknowns and what-ifs- Why it's important to disrupt the flow of information when educating customersThe book that has influenced Kyle the most in the past year:  It's Not Always Depression: Working the Change Triangle to Listen to the Body, Discover Core Emotions, and Connect to Your Authentic Self by Hillary Jacobs Hendel: https://amzn.to/3BDsiHt His note to all CX professionals:“Take a 10 minute break in silence. People are so used to doing the next thing, and overcoming problems and not having a lot of time to sit and allow them to hear what our body is telling us. A lot of wisdom happens in the silence...”Transcript: https://press1fornick.com/win-the-house-you-loveABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion
AI Today Podcast: AI Glossary Series: Personalization, Recommendation, and Hyperpersonalization

AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion

Play Episode Listen Later Jan 13, 2023 13:10


The objective of the hyperpersonalization pattern of AI is to treat each individual as an individual. In this episode of the AI Today podcast hosts Kathleen Walch and Ron Schmelzer define and discuss at a high level the terms Personalization, Recommendation, and Hyperpersonalization, how they are related, and why it's important to have a light level understanding of these terms, and how machine learning makes hyperpersonalization possible. Continue reading AI Today Podcast: AI Glossary Series: Personalization, Recommendation, and Hyperpersonalization at Cognilytica.

Press 1 for Nick
Servant Leadership and Tribal Engagement with Garry Ridge [Servant Leadership]

Press 1 for Nick

Play Episode Listen Later Jan 11, 2023 26:52


Overview: In this episode, Garry Ridge discusses the importance of servant leadership and tribal engagement in achieving success. He talks about the attributes of tribalism, such as learning and teaching, belonging, values, and specialization, and how these can be applied in modern organizations. He also shares his thoughts on the role of a tribal leader and the values he looks for in hiring people.Highlights:"I am committed to the task of servant leadership in that I am here to help others succeed.""One of the biggest desires we have as human beings is to belong.""Tribes had values. What are the values there for? To help protect people and set them free?""Some tribe members are better warriors, and others are better builders, and others are better sales people, and some are even good customer service people.""Doing the right thing is most important."Links:WD-40 careers page: https://wd40company.com/careers/current-opportunities/ Call to action: If you enjoyed this episode and want to learn more about servant leadership and tribal engagement, check out the WD-40 careers page and see if there are any opportunities that align with your values and skills.ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

The Elite Recruiter Podcast
#51 - Scalable Personalization with Steven Perchikov

The Elite Recruiter Podcast

Play Episode Listen Later Jan 11, 2023 29:08


Stephen Perchikov is an expert in scalable personalization, and he discusses how technology can be used to amplify the work of recruiters. He explains that in today's world, automated messages are a turn-off, and that personalization is key to maintaining intimacy with potential candidates. In order to be successful in social selling and growing one's LinkedIn audience, it is important to focus on outbound outreach and content. Positioning is key, and it is important to choose a niche and focus on becoming the go-to market leader in that niche. The conversation began with a discussion of the importance of niche marketing, and how it can be used to improve the effectiveness of outbound messaging. The idea of scalable personalization was introduced as a way to make messages more personalized without sacrificing scale. Finally, a strategy for research-based personalization was described, using the example of a client who hires engineers. The conversation is about how to find and contact potential employers in a specific field. The speaker suggests doing research to find companies that are hiring in that field, and then finding the hiring managers at those companies and writing a personalized message. If you do this research and use automation technologies, you can out perform many other recruiters out there.  Timestamps 0:00:00 The Elite Recruiter podcast with Benjamin Mena: Stephen Perchikov on scalable personalization 0:02:16 The Basics of LinkedIn Marketing and Sales 0:04:02 Scalable Personalization in Outbound Messaging 0:08:23 The Benefits of Automated Outreach in Recruiting 0:10:44 The Rise of Recruitment Marketing 0:12:04 The Impact of LinkedIn's Algorithm on Recruiters 0:14:36 The Power of Mythic Content in Marketing 0:16:11 How to Prepare for a Potential Economic Downturn as a Recruiter 0:19:51 The Impact of COVID-19 on the Recruiting Industry 0:23:24 The advice I would give to someone who is just starting out in the recruiting industry is to find an area that they are passionate about and that they feel they would excel in. There is a lot of competition in the recruiting industry, so it is important to find a niche in which you can stand out. Once you 0:25:06 The Benefits of Staying Open-Minded in Your Recruiting Business 0:26:36 Scalable Personalization in Recruiting: A Conversation with Steven Perchikov of Art of Sales Academy  Stephen Perchikov LinkedIn - https://www.linkedin.com/in/steven-perchikov-9217529/ Art of Sales Academy - https://www.artofsalesacademy.com/?r_done=1 Linkedin Mythic Content Templates https://www.artofsalesacademy.com/book < -- link to book a call With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

In today's highly competitive e-commerce landscape, retaining customers is crucial for any business looking to boost its profit. With the rise of online shopping, consumers have more options than ever before, making it essential for e-commerce companies to keep their customers engaged and coming back for more. So, how can you retain your e-commerce customers and increase profit at the same time? In this blog post, we will explore5 Ways to Keep Your e-Commerce Customers Longer and Boost Profit that can help you achieve both goals, and give you the tools you need to create a loyal customer base that will drive the growth of your business. From improving your customer service to implementing personalized marketing campaigns, these tactics will help you stand out in the crowded e-commerce market and achieve long-term success. Budai Media focuses on customer retention for ecommerce companies, believing it to be key to success. The company was founded by a geology student who discovered the potential of sales email copywriting while working a job he hated. Budai Media has grown to a 30-person team with 150+ clients, generating over $50,000,000 in extra revenue. The company is now 100% remote, and dedicated to being the best ecommerce retention marketing agency. Time Stamps [02:28:42] Introduction : Why Daniel Started His Agency [04:04:46] What is Retention Marketing? [06:25:49] The Basic Principles On Retaining Customers [06:39:65] 1st Principle : Pesonalized Experience [08:09:30] 2nd Principle : Customer Service [09:55:70] 3rd Principle : Offer Incentives [11:46:94] 4th Principle : Proper Use of Email Marketing [14:57:73] 5th Principle : Loyalty Program [17:08:46] How To Apply These Principles for Amazon Business? [20:07:07] Recap of the Principles and Services Offered eCommerce and Retention Marketing Retention marketing is the practice of focusing on increasing the lifetime value of customers and retention rate of a business. It's a strategy that is becoming increasingly important for e-commerce business owners, as they look for ways to grow their businesses and attract new customers. But retention marketing is not just important, it is vital. When a company can retain more of its customers, it can see an increase of profits by 20-80% (2X profits) by just a 5-10% increase in customer retention annually. And not just that, it costs 7 times less to get a second sale from a customer than it does to acquire a new one. The 5 Principles of Marketing Offer a Personalised Experience Excellent Customer Service Offer Incentives or Reasons to Buy From You Again Use Email Marketing and Using It Properly Loyalty Programme What Aspects of This Can You Use to Your Customers in the Amazon Focused Business? Personalization - packaging  QR codes on packaging to somewhere else Give them a gift with QR code One of members left team and did a video  Customer service - still applies Email marketing more relevant from 2023 using Amazon own email tool  “Delivering happiness” - Zapos - sold to amazon Resources : Get More at amazingfba.com/klaviyo Free 30-minute DTC business audit (usually charged $200 but free) | Get Started Here!

Press 1 for Nick
Howard Tiersky - CEO, The Digital Transformation Agency [Digital Transformation]

Press 1 for Nick

Play Episode Listen Later Jan 9, 2023 28:17


Howard Tiersky - CEO, FROM, The Digital Transformation Agency [Digital Transformation]ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Salesforce Developer Podcast
158: Ethics by Design and Data Ethics with Rob Katz

Salesforce Developer Podcast

Play Episode Listen Later Jan 9, 2023 40:43


Rob Katz is the VP of Product Management for our Office of Ethical and Humane Use of Technology here at Salesforce. He got into product management as he was getting ready to finish up his MBA and came to work for big companies like Amazon and Alexa. In this episode, Rob and I are talking all about ethics. We discuss Ethics by Design, data ethics when it comes to building applications, and even more. Tune in to get a deeper understanding of the ethics of technology. Show Highlights: Rob's winding career journey. What he worked on at Alexa as the dedicated privacy project manager. What he does in his current role at The Office of Ethical and Humane Use of Technology. The lifecycle of Ethics by Design. Examples of well-intended designs that ended up having unintended consequences. What developers should think about in regards to ethics when building a new application. What consequence scanning workshops are. Links: Rob on LinkedIn: https://www.linkedin.com/in/robertskatz/ How to Run a Consequence Scanning Workshop - https://medium.com/salesforce-ux/how-to-run-a-consequence-scanning-workshop-4b14792ea987 What is Ethics by Design? https://www.salesforce.com/blog/what-is-ethics-by-design/ Responsible Marketing / Responsible Personalization - https://www.salesforce.com/blog/responsible-marketing-principles/ New Research Reveals 4 Ways Businesses Can Maximize Trust & Savings with Personalization - https://www.salesforce.com/news/stories/salesforce-ethical-data-management-report/ Data Ethics in our Help & Training Documentation - https://help.salesforce.com/s/articleView?id=sf.c360a_ethics.htm&type=5

Live Better. Sell Better.
Slow Down to Speed Up: Personalization Leads to Lead Conversion with Stephanie Valenti

Live Better. Sell Better.

Play Episode Listen Later Jan 4, 2023 37:55


This episode of the Live Better Sell Better Podcast features Stephanie Valenti, Chief Revenue Officer at SmartBug Media. Lead conversion is the biggest indicator that personalization works. Stephanie shares her insights on bringing old-school customization tactics back to the field.She digs into how salespeople need to learn to grind it out over the phone, learn to use the mailer to send snail mail, and rethink their in-person meetings which can close big deals. The point is to slow down and become more creative in prospecting to truly stand out.HIGHLIGHT QUOTESOld school methods provide creativity in selling - Stephanie: "We had followed Sandler methodology, so then you use that mailer as your pattern interrupt. Did you get the card I sent you? When the receptionist would stop you, are they expecting your call? Yes, they are. You're not lying. You said you were going to be reaching out and they received your card."So we would plan those and then reach out a week later from the card sent to make sure they received it, opened it, et cetera. But so it kind of goes into personalization, but it also goes into how are you getting creative and trying something new and giving them a reason why you are calling outside of what you're selling."Target hand raisers and personalize a message to them - Stephanie: "On a hand raiser, why not take a second? Why not utilize the tools that you have, such as ZoomInfo? Why not go research the company a little bit, understand what they do, and customize a message saying, I know that you inquired, and this is why I think that we should meet. And then provide that simplicity of scheduling." You can find out more about Stephanie in the links below:LinkedIn: https://www.linkedin.com/in/valentis/Website: https://www.smartbugmedia.com/Live Better. Sell Better. is sponsored by our proud partner:Vidyard | vidyard.com

Press 1 for Nick
Lessons in Leadership with Howard Behar: The Importance of Serving Others [People First]

Press 1 for Nick

Play Episode Listen Later Jan 4, 2023 30:04 Transcription Available


Lessons in Leadership with Howard Behar: The Importance of Serving OthersOverview:In this episode, Nick Glimsdahl sits down with Howard Behar, former President of Starbucks, to discuss his journey in leadership and the importance of serving others. Howard shares his experience working in Starbucks' plants and stores without pay and how that led to his decision to join the company full-time. He also talks about the culture at Starbucks and the dynamic between him, Howard Schultz, and Orin Smith in building the company's success.Key takeaways:Not everything we do in life needs to be about getting paid or recognized; sometimes we just do things to help other people.Culture plays a crucial role in any organization, and it's important to align with a culture that resonates with your values and goals.A strong team dynamic is essential for success, and each member brings their own unique strengths to the table.Links:Learn more about Howard Behar's work at https://www.howardbehar.com/Follow Howard on Twitter at https://twitter.com/howardbeharCheck out more episodes of the "Lessons in Leadership" podcast at https://www.lessonsinleadership.com/podcastSEO tags:Howard Beharleadershipserving otherscultureteam dynamicStarbucksHoward SchultzOrin SmithABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Reach – A B2B Marketing Podcast
How Do Marketers Implement the Account-Based Mindset?

Reach – A B2B Marketing Podcast

Play Episode Listen Later Jan 3, 2023 34:29


It has been a remarkable year for the Reach podcast—with incredible guests sharing stories of achievement, research, and marketing insights. Join our year-end review to reflect on how marketers can apply takeaways to their B2B and ABM practices. Reach had 24 amazing guests this year, including the 57th submitter of Mount Everest Bob Cormack, the driver of Jamaica's Olympic bobsleigh team Dudley Tal Stokes, athlete and artist Gregory Burns, indie rocker Kishi Bashi, and entrepreneur Chris Do. Hear from each of these incredible guests and learn how to unlock the power of account-based thinking with Hiromi, Jaycen, and Garret. Listen now and join the conversation!

InterSystems PULSEcast
9: S1E9: Healthcare Personalization – Virtual Care, eCommerce, CDS (ft. Max Maile, Parkview Health)

InterSystems PULSEcast

Play Episode Listen Later Jan 2, 2023 22:26


Max Maile, Senior Vice President of Digital Health at Parkview Health, reviews Parkview's approach to personalizing care through a new Virtual Care Department and eCommerce platform.

Press 1 for Nick
Michael Hinshaw – President at McorpCX [Customer Experience]

Press 1 for Nick

Play Episode Listen Later Jan 2, 2023 28:20


Michael talks about:·       What CX has to do with better experience in the contact center·       How to improve employee retention·       How training in the contact center is different than general CX The person who has influenced Michael the most in the past year:Art Ginsler's book: Art's Principles – 50 years of hard-learned lessons in building a world class professional services firm: https://amzn.to/34L5ira   His note to all customer service professionals:“Listen to your customers…and act on what you hear.”ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Brutal Iron Gym
1540 - Q&A - Examples of Programming Personalization

Brutal Iron Gym

Play Episode Listen Later Dec 30, 2022 22:12


How personalized should your programming be?  If you're paying for personalized, one-on-one coaching, to what depth should your program be specific to YOU?  Listen to today's podcast for examples of how I personalize my programming for my clients!

Recruiting Future with Matt Alder
Ep 489: The Personalization Megatrend

Recruiting Future with Matt Alder

Play Episode Listen Later Dec 30, 2022 23:52


Anyone who has listened to the show, read any of my writing, or seen me present this year will know that I firmly believe that technology-driven personalization is a forthcoming megatrend in talent acquisition. Earlier in the year, it was a pleasure to speak about personalization at the Association of Talent Acquisition Professionals Global TA Day conference. ATAP recorded the session, and I wanted to share it with you to wrap up Recruiting Future for 2022. So please listen on and learn more about how you can achieve Automated Human Centric Recruiting in 2023. This is what I cover in the presentation: Why personalization is a TA megatrend The current poor state of personalization in recruiting Why, how and when The shift to automation RPA and data Automation + Quality Experience = Personalization Why should TA professionals care? Turning data into personalized experiences Adjusting content to context What is currently being personalized in TA? The split between robots and humans Relationship building and empathetic communication at scale Leveraging behavioural science A framework for storytelling Using personalization for competitive talent advantage Podcast episodes mentioned in the presentation: Ep 375: The Magic of Behavioural Science Ep 438: The Power of Storytelling Ep 434: Personalization Case Studies (Part One) Ep 454: Personalization Case Studies (Part Two) Listen to this podcast on Apple Podcasts.

Wings Of...Inspired Business
ChatGPT for Podcasting: Serial Entrepreneur Melinda Wittstock Taps AI to Predict Top Business Trends for 2023

Wings Of...Inspired Business

Play Episode Listen Later Dec 29, 2022 23:45


Melinda Wittstock, 5-time serial entrepreneur and the CEO and founder of the interactive AI-powered podcasting app Podopolo, asks ChatGPT's generative AI to share its top 10 business trends for 2023 plus advice for female founders on how to overcome gender-based challenges in business.

This Week in Machine Learning & Artificial Intelligence (AI) Podcast
Reinforcement Learning for Personalization at Spotify with Tony Jebara - #609

This Week in Machine Learning & Artificial Intelligence (AI) Podcast

Play Episode Listen Later Dec 29, 2022 41:27


Today we continue our NeurIPS 2022 series joined by Tony Jebara, VP of engineering and head of machine learning at Spotify. In our conversation with Tony, we discuss his role at Spotify and how the company's use of machine learning has evolved over the last few years, and the business value of machine learning, specifically recommendations, hold at the company. We dig into his talk on the intersection of reinforcement learning and lifetime value (LTV) at Spotify, which explores the application of Offline RL for user experience personalization. We discuss the various papers presented in the talk, and how they all map toward determining and increasing a user's LTV.  The complete show notes for this episode can be found at twimlai.com/go/609.

Terminal Value
292: The Secrets of using Personalization to Transform your Business with Rick Elmore

Terminal Value

Play Episode Listen Later Dec 29, 2022 22:16


Doug and Rick spoke about how Rick came up with his company, what made it special, and how personalization can have a significant impact on your company.The answer to transforming your business is personalization. It's an exceptional chance to grow.The emerging strategy for converting leads, raising engagement, and promoting your content is personalization. Personalization is more than simply a marketing automation technique; it's a way of thinking that has the power to influence your audience.Learn more at https://simplynoted.comDoug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'Find all of Doug's content at https://terminalvalue.bizApple Podcasts: https://podcasts.apple.com/us/podcast/292-the-secrets-of-using-personalization-to/id1531925530?i=1000591585173Spotify: https://open.spotify.com/episode/1oraGgcwx2trToOOJbhpe2YouTube: https://youtu.be/RaYytlOTJfETerminal Value: https://terminalvalue.biz/captivate-podcast/the-secrets-of-using-personalization-to-transform-your-business-with-rick-elmore/

Biohacking Superhuman Performance
Episode #131: Personalized Nootropic Stack for Your Bio-Individuality

Biohacking Superhuman Performance

Play Episode Listen Later Dec 27, 2022 87:05


My guest this week is Mark “Mr. Noots” Effinger from Nootopia. In this episode, Mark and I discuss nootropics! Do you want to level up and hack your brain power? How does bio-individuality affect which nootropics to take? Can nootropics help with addiction? Are there contraindications with SSRIs and other medications? What can nootropics help with and how do you use Nootopia's customized stacks? Oh, those are all great loaded questions we discuss! Mark has had quite the life that has led to this wild Nootopia ride that he shares about resolving his personal mental health struggles and optimizing his performance cognitively and physically. His familial health struggles have also fueled the evolution of Nootopia's mission to support better brain function (#NoBadDays). A must listen if you are interested in cutting edge nootropics formulas or curious how to improve cognitive function! Learn more here and use code HUMANPERFORMANCE10 for 10% off.        ------     Episode Sponsors Oxford HealthSpan brings us Primeadine, which upregulates autophagy and mitophagy, helps the immune system to rejuvenate plus it protects DNA and supports deep sleep, hair skin and nails!  It's a staple in my supplement stack! Go to Primeadine's website to learn more and use promo code BIONAT15 to save 15%. MassZymes from BiOptimizers: Do you have digestion problems even after a healthy (or not so healthy) meal? MassZymes is a full spectrum enzyme formula for digesting proteins, starches, sugars, fibers, and fats, so you can eat delicious foods and digest them quickly and effortlessly! Goodbye bloat! And if you have a leaky gut, MassZymes could reduce gut irritation and help you absorb more nutrients. Visit here to learn more and use code BIONAT10 for 10% off. Young Goose:  YG's products are designed to rewind cells to their youthful state and visibly improve the appearance of fine lines, hyperpigmentation, and improve skin radiance. These products are the best skincare I have ever experienced. My top 3 products are Bio-Retinol, NAD Boosting EyeCARE and Hyperbaric Mask. Use code SUPERHUMAN20 for 20% off first purchases or code NAT5 for future orders.       ------     Episode Takeways [08:45] Personalization of nootropic stack design from Nootopia… [24:00] Cognitive performance: What are the neurochemicals involved and what are the precursors?.. [28:50] How to use Nootopia stacks… [30:30] The importance of keeping neurochemicals in balance… [33:00] Atrophy–The importance of letting precursors and signaling molecules create the chemicals in your brain… [38:30] BDNF and neurogenesis. What do we need to do to keep new neurons?.. [42:00] The long term benefits of well designed nootropic stacks… [56:30] Nootropics and supporting addiction freedom… [01:00:00] How Nootopia works, services offered, and new updates… [01:09:55] Diet and brain health…     ------     Follow Nat Facebook Facebook Group  Instagram Mighty Networks BSP Community Work with Nat: Book Your 20 Minute Optimization Consult

Sales Hustle
#519 S2 Episode 388 - BAPTISM OF FIRE: Rod Baptista's Surefire Way To Leverage Personalization in Your Cold Outreach

Sales Hustle

Play Episode Listen Later Dec 25, 2022 8:08


HOW DO YOU PERSONALIZE WHEN EVERYBODY ELSE IS DOING IT?Rod is back to discuss how you can leverage personalization in your cold outreach and be effective even when everybody else is doing it too. Whether it's on the phone or via messages, there is a surefire way for it, and you will find out how in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSROD: LEVERAGE ON PERSONA, COMPLIMENTS, AND ONE-LINERS“People love being complimented, and people love talking about themselves, so just kind of lead into those things, too. Find out what your persona is, generally speaking, what's your persona, what's a good go-to one line of personalization.”Connect with RodRod Baptista | ZoomInfo | ZoomInfo Free TrialConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Modern CTO with Joel Beasley
The Creepy Personalization of AI's with Brad Sousa, CTO at AVI Systems

Modern CTO with Joel Beasley

Play Episode Listen Later Dec 23, 2022 47:16


Today we're talking to Brad Sousa, CTO at AVI Systems; and we discuss what determines the “creepy meter” of AI; the phenomenon of AI creating more data than humans; and why radical giving can be the key to your growth as a leader. All of this right here, right now, on the Modern CTO Podcast!  Check out more of Brad and AVI Systems at https://www.avisystems.com/!

Press 1 for Nick
TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY - Jay Baer, CX and Marketing Expert [Patience]

Press 1 for Nick

Play Episode Listen Later Dec 21, 2022 34:04


TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY - Jay Baer, CX and Marketing Expert [Patience]TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY: national study of more than 1,900 consumersWhat processes must a business stop, start, or change to markedly enhance customer experience enough that it becomes a deciding factor?3/4 of all consumers have contacted a business and been IGNORED. That is a recipe for failure. Why do businesses ignore their customers?How does that make a customer feel?Who is to blame with the lack of responsiveness?According to your research, is speed or price more important? Why is that? What about the experience?Painter: 52% of Customers Have Hired a Service Provider or Made a Purchase Because They Were the First to Respond - Even Though They Were Not the Least Expensive. If you had a business painting houses, and you saw this stat, what would you immediately change?Customers Would Pay an Average of 19% More forAlways Immediate Service (no waiting in line, on hold, et al). Adage: Time is MoneyHow does speed impact loyalty? Top Gun: I've got the need, the need for speed! 85% of Customers Say Speed and Responsiveness isan Important Factor In Their Loyalty to a Brand. This stat isn't a Genz or Millennials. It is genX and Babyboomers as well.One of the ways businesses try to increase their speed and efficiency is with “channel shifting”. This is when athe customer contacts the business via phone, and receives a reply by email. Or, they contact the business onsocial media, and, are then asked to call instead. How can this cause customer frustration?If you could leave a note to the world summarizing your findings, what would it say?ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Bridge the Gap: The Senior Living Podcast
CW 135: Sales & Marketing with Christy Van Der Westhuizen

Bridge the Gap: The Senior Living Podcast

Play Episode Listen Later Dec 21, 2022 23:07 Transcription Available


Creating “Magic” First ImpressionsHost Christy Van Der Westheuizen shares how first impressions play a HUGE role in the sales outcomes of senior living.   “It will be someone's first time to Disneyland every single day.” - Walt DisneyHow does this inspire your commitment to creating positive first impressions in your own community? Here's what Disney does to create magical first impressions and an immeasurable customer experience:1.  Create immersive and magical experiences2.  Details, details, details (even the trash can is important!)3.  Involve every team member4.  Personalization (“where's the WOW factor?”) is key5.  Leverage technologyFor more information, read the entire inspiration article here.Become a BTG Network Sponsor. Meet the BTG Contributors.Powered by Peak Senior Living by Functional Pathways.Connect with us on social media:YouTube InstagramFacebookTwitterLinkedInTune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.Produced by Solinity Marketing.

The Business of You with Rachel Gogos
Episode 56 | eCommerce and the Magic of Data to Accelerate Your Business with Jake Cook

The Business of You with Rachel Gogos

Play Episode Listen Later Dec 20, 2022 48:04


No matter what size your business is, eCommerce has leveled the playing field. That's what Jake and Eulalie Cook teach: How to build a successful online brand using the transformative science of data. Jake Cook is Co-founder and CEO of Tadpull, an eCommerce service and software solution for growing online brands. The team at Tadpull provides customized eCommerce growth plans, strategy and management, and software with predictive analytics to unlock online companies' full potential. With an incredible remote team of data scientists, ecommerce strategists, software engineers, Tadpull has been growing and evolving since its inception in 2013. While Jake has worked for large and established companies like Google and Microsoft, these days he is deeply passionate about helping mid-market companies compete smarter by harnessing their own disparate datasets to turn data into profit with the power of AI.  Jake holds dual teaching appointments at Montana State University and the University of Montana while also guest lecturing at Harvard Business School on the topics of data science and ecommerce. He has open-sourced his course materials at ondigitalmarketing.com. He earned an undergraduate degree in physics and an MA in marketing from Drury University on a swimming scholarship. Jake and Eulalie Cook, Ph.D. are data scientists, marketing professors and the Co-founders of Tadpull. For nearly a decade now, they have been creating and perfecting a proprietary software aptly named The Ecommerce Data Pond. This software is designed exclusively to serve mid-market companies, providing them with the same AI tools and domain expertise that the big tech firms have at their fingertips while reducing and even eliminating dependency on third-party players. What can data tell us? When people think of data for eCommerce, they might be thinking simply about profit margins. But before that, there is a vast range of information you can use to help you design a strategy for your business! Tadpull helps companies master a simple flywheel that covers the 5C's of ecommerce: Capital, Customers, Campaigns, Catalog, and Culture. Their complex data gathering systems allow you to understand where to find the right customers, how to design campaigns that work, how to manage inventory, what consumers are likely to buy based on previous purchases, and how to deliver a great customer experience every time based on your unique business model.  Jake Cook teaches about something he affectionately likes to call “non-creepy personalization”... That is, the act of making the customer experience highly personal but not to a degree that makes the person feel like they're being watched. Tadpull has perfected the art of designing powerful and personal customer journeys.  Important lessons on timing and entrepreneurship Before Jake founded Tadpull with his wife Eulalie Cook, they started two other companies. Jake got his first taste of what it takes to bootstrap a new business when he bought a 3D printer and began building scale models of cities. The company did so well that it attracted unexpected attention! After receiving a cryptic phone call from Google, Jake Cook was ready to dismiss it. After all, he assumed that they were getting sued for violating terms of service - or that it was a fluke. But in fact Google was reaching out to hire them to build a 3-dimensional scale model of their company headquarters!  Jake was over the moon. Their company was steadily growing - until the recession of 2008 hit them hard. Rather than continue, they sold the 3D printer and decided to venture into something new. In this podcast episode, Jake shares some valuable insight with us into how he knew it was time to close that chapter and begin a new one. He suggests that we write down what our criteria are for being happy at work…or how we will know when it's time to move on. What are the most important parts of your workplace happiness? Knowing his criteria for satisfaction, Jake knew when it was time to cut ties and begin a new business venture.  In their second venture, Jake realized the importance of a shared vision between business partners. Although it ended amicably, his second business was thwarted by differences in long-term visions and ideas. This is a common conundrum when Founders embark on shared partnerships.  In this episode of The Business of You, Jake shares some of the most common reasons businesses don't work out and how you can set yourself up for success when your next big idea strikes! How do you know who to work with? Jake Cook has learned a lot about starting businesses and collaborating with a team. But he also shares a golden nugget of wisdom with us: Don't work with people you don't align with.  In the early days of running Tadpull, Jake and his team took on several smaller projects. Now, he only works with businesses made up of conscientious, thoughtful and respectful collaborators, and we should too. Jake has some great advice for us on how to tell if someone is in it for the long haul or if they're going to expect quick fixes and ask for unreasonable solutions. In his strategic sessions with clients, he works to set expectations for the results they'll achieve together - based on factors like timeline, budget and input.  During the 2-3 week research phase, the Tadpull team analyzes all the factors that could affect a brand's online journey. Using their proprietary software, they can provide important hypotheses to their clients to suggest what outcomes would come to pass if their input changed. This allows for helpful conversations about timeline expectations, budget increases, or strategy shifts.  Enjoy this fascinating conversation about the art of data for eCommerce businesses, and be sure to access Jake Cook's open-source course material in the links below. This information could empower you to take your brand's online future into your own hands! Quotes “Core values are something we look for when we hire. We can teach a lot of things but we can't always teach empathy or hustle.” “We try to reward people for trying, and for a growth mindset. The team is incredibly supportive.” “Focus on what you can control. You can control how you prepare and how you work.” “The modern monopolies are built on data. Customer data is how they're able to do that. Google and Amazon have had that vision for a couple decades. The more data you have and the earlier you have it, you can identify patterns. You have to have a thesis on how to leverage the data or you have to pay a toll to Amazon or these other guys.” “We comb through inventory data, website behavior data and financial data. We map it back to what they want to do and how fast they want to grow their business. From there, we have a sense for what's reasonable.” “What I really love is taking technology and mathematics and solving business problems with them. I'm not typically interested in TikTok follower count…I'm more interested in doing the work. And connecting with really sharp people who are interested in doing the work.” “The reason eCommerce is so much fun is because it's not just marketing - it's got finance, it's got operations, it's got culture - it's got all of these interdisciplinary areas. I've always found that when you cross disciplines like that, it gets to be really fascinating.” Links mentioned in this episode: Visit Tadpull's website at https://www.tadpull.com/    Access Jake Cook's open-source course material at https://ondigitalmarketing.com/learn/odm/  Connect with Jake Cook on LinkedIn at https://www.linkedin.com/in/jakecook/   Read Jake and Eulalie Cook's feature in Yahoo Finance at https://finance.yahoo.com/news/private-equity-leaders-converge-bozeman-150000196.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJZs5un1c-qDGjOUeMPQU2u9ygFs0atfrG4xpAWLxV95uztrRKmGc568b1y_kuhBy6hsMAkTORyywkfNnkNiKqxYrTol04EPB7H9J-gS5J3zo8xruvfS4SQsqvB96--E3tz0b1cRs9oAcFZkET7cwTE-Z2HJ5PweEXH9Zd_y-FYB 

The Sales Evangelist
How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622

The Sales Evangelist

Play Episode Listen Later Dec 16, 2022 25:42


Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process. Video is powerful Video can be daunting and somewhat intimidating. Using video in emailing a prospect adds a deeper touch. It takes 8-12 touchpoints. Video expands your ability to build trust. Individualize your video for a stronger impact. Your video is a great way to introduce you and your company to all decision-makers. Personalization at the top of the sales funnel. Create helpful content for your prospects Developing the business relationship with video will launch you further than the funnel. Rinse and repeat your bank of video content. Make a video answering commonly asked questions from your prospects. 95% of retention is increased when you use a video. Top use cases to utilize video Put context to your video to make a lastly impression Send a video when you are being ghosted by your prospect. Develop a journey map for your video content. Have fun! “Video is what makes great salespeople memorable.”– Chad Lakin Connect with Chad on LinkedIn or Shootsta This episode is brought to you in part by Skipio. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This episode is brought to you in part by Scratchpad. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson's workflow, so you don't have to change your habits. Get Scratchpad free at Scratchpad.com.  This episode is brought to you in part by LinkedIn.  The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE. This episode is brought to you in part by Calendly. The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE.  Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify.  Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Sales Hustle
#509 S2 Episode 378 - KEEP IT GOING: How To Keep Great Conversations Flowing

Sales Hustle

Play Episode Listen Later Dec 15, 2022 5:32


KEEP THE FLOW GOINGIt is very important to start off a great conversation with your prospect, that's what most trainers talk about. But how about keeping the conversation flowing? In this episode, Collin talks about the importance of having open-ended questions to keep the conversation going and to get the most information possible. Collin also talks about why every seller has to count small wins and always make cold-calling something to look forward to, in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCOLLIN: USE OPEN-ENDED QUESTIONS“Make sure you actually ask that question in an open-ended way. Because that's crucial, right? Because, you know, the point is, you're trying to get into good conversations, and so asking a closed question to get you a simple yes or no, is not a great way to get a conversation started.”COLLIN: HAVE A POSITIVE OUTLOOK ON CALLS“You got to count those small wins, you know, or else, it's just going to be brutal out there. And you know, it makes it more fun and enjoyable. And then you don't have to, you know, look at that block on your calendar like, Man, I gotta make some cold calls. Yeah, that's right. It should be something you need to look forward to.”Connect with RodRod Baptista | ZoomInfo | ZoomInfo Free TrialConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

The Sales Evangelist
How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622

The Sales Evangelist

Play Episode Listen Later Dec 14, 2022 25:42


Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or products story. Chad Laken joins Donald today on how to utilize videos throughout the whole sales process. Video is powerful Video can be daunting and somewhat intimidating. Using video in emailing a prospect adds a deeper touch. It takes 8-12 touchpoints. Video expands your ability to build trust. Individualize your video for a stronger impact. Your video is a great way to introduce you and your company to all decision makers. Personalization at the top of the sales funnel. Create helpful content for your prospects Developing the business relationship with video will launch you further than the funnel. Rinse and repeat your bank of video content. Make a video answering commonly asked questions from your prospects. 95% of retention is increased when you use a video. Top use cases to utilize video Put context to your video to make a lastly impression Send a video when you are being ghosted by your prospect. Develop a journey map for your video content. Have fun! “Video is what makes great salespeople memorable.”– Chad Lakin Connect with Chad on LinkedIn or Shootsta This episode is brought to you in part by Skipio. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This episode is brought to you in part by Scratchpad. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson's workflow, so you don't have to change your habits. Get Scratchpad free at Scratchpad.com.  LinkedIn  The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE. Calendly The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE.  Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify.  Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

UnF*ck Your Brain to Create Feminist Confidence
UFYB 266: Personalization: Getting it Wrong v. Being Wrong

UnF*ck Your Brain to Create Feminist Confidence

Play Episode Listen Later Dec 1, 2022 19:05


How do you treat yourself when you don't get the result you want? Or when you're wrong about something? Or when you act in a way that you don't like? Do you have your own back in these situations or do you make it mean there's something wrong with you as a person?   Listen in as I discuss the difference between doing wrong and being wrong, how thinking you're wrong can actually make you less likely to fix what went wrong in the first place, and how shame from being wrong keeps you from going after what you want in life.   Get full show notes and more information here: https://unfuckyourbrain.com/266