Podcasts about Personalization

In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

#729 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! (Original Air Date - 5/13/25) What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at ⁠MyWifeQuitHerJob.com⁠. Check out Profitable Online Store at ⁠ProfitableOnlineStore.com⁠. Check out Profitable Audience at ⁠ProfitableAudience.com⁠. Follow Steve on ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most sales outreach blends into the noise not because sellers lack effort, but because they approach prospects the same way everyone else does. In this episode, Ashley Winston breaks down why traditional outreach tactics fall flat and how sales professionals can stand out by leading with relevance, clarity, and genuine curiosity. We explore how to create conversations that feel natural, human, and worth responding to.Why Prospects Ignore Most Sales Outreach (00:02:10 – 00:03:35)Ashley explains that buyers aren't ignoring messages because they're rude, they're overwhelmed.Generic outreach, vague value statements, and self-focused messaging give prospects no reason to engage.The real issue isn't volume, it's relevance.The Biggest Mistake Salespeople Make in Messaging (00:03:35 – 00:05:10)Most outreach talks about the seller instead of the buyer.Ashley shares why messaging that leads with credentials, features, or company history immediately creates disengagement.Prospects care less about who you are and more about whether you understand them.How to Personalize Without Overcomplicating It (00:05:10 – 00:06:55)Personalization doesn't mean writing long messages.Ashley explains how small signals like role relevance, timing, and context, dramatically increase response rates without extra effort.Relevance beats creativity every time.Using Curiosity Instead of Pressure (00:06:55 – 00:08:30)Rather than pushing meetings, Ashley encourages sellers to spark curiosity.Open-ended questions invite conversation and reduce resistance, making prospects feel in control instead of sold to.Pressure ends conversations. Curiosity starts them.How to Earn Replies Without Chasing Prospects (00:08:30 – 00:10:05)Ashley breaks down why follow-ups fail when there's no value added.Each touchpoint should introduce a new insight, observation, or reason to respond not just “checking in.”Silence is feedback. Adjust accordingly.What High-Performing Sellers Do Differently (00:10:05 – 00:12:10)Top performers focus on quality conversations, not activity metrics.Ashley explains how intentional outreach, patience, and consistency lead to better pipeline health and stronger relationships.Selling is about connection, not coercion.Key Lesson: Make It About Them, Not You (00:12:10 – 00:13:55)When outreach is centered on the buyer's world, challenges, and priorities, responses come naturally.Sales success comes from empathy, relevance, and respect, not persistence alone.“If your message doesn't immediately answer ‘Why should I care?', it won't get a reply.” – Ashley WinstonResourcesWant help applying these strategies directly to your pipeline and hitting your quota?Join The Sales Evangelist Mastermind, a 90-day program designed to help you close more deals and hit your number.Learn more at thesalesevangelist.com/mastermindSponsorship OffersThis episode is brought to you in part by HubSpot.With HubSpot Sales Hub, your data, tools, and teams come together on one platform to help you close deals faster. Try it at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Tired of prospects not responding? Get a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your LinkedIn outreach and land 3–5 appointments with our LinkedIn Prospecting Course.Visit

We hope you're enjoying the holiday season with family, friends, and loved ones. We'll be releasing new episodes again in the new year – in the meantime, today, we're re-running a fascinating episode on The future of AI coaching. The past few years have seen an incredible boom in AI and one of our colleagues, James Landay, a professor in Computer Science, thinks that when it comes to AI and education, things are just getting started. He's particularly excited about the potential for AI to serve as a coach or tutor. We hope you'll take another listen to this conversation and come away with some optimism for the potential AI has to help make us smarter and healthier. Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: ​​James LandayConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest James Landay, a professor of Computer Science at Stanford University.(00:01:44) Evolving AI ApplicationsHow large language models can replicate personal coaching experiences.(00:06:24) Role of Health Experts in AIIntegrating insights from medical professionals into AI coaching systems.(00:10:01) Personalization in AI CoachingHow AI coaches can adapt personalities and avatars to cater to user preferences.(00:12:30) Group Dynamics in AI CoachingPros and cons of adding social features and group support to AI coaching systems.(00:13:48) Ambient Awareness in TechnologyAmbient awareness and how it enhances user engagement without active attention.(00:17:24) Using AI in Elementary EducationNarrative-driven tutoring systems to inspire kids' learning and creativity.(00:22:39) Encouraging Student Writing with AIUsing LLMs to  motivate students to write  through personalized feedback.(00:23:32) Scaling AI Educational ToolsThe ACORN project and creating dynamic, scalable learning experiences.(00:27:38) Human-Centered AIThe concept of human-centered AI and its focus on designing for society.(00:30:13) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this paradigm-shifting holiday episode, Dr. Scott Watier and Tommy Welling reveal groundbreaking research from the TimIt trial—the first major study proving that customized fasting schedules tailored to individual lifestyles outperform rigid one-size-fits-all approaches for metabolic health improvement. They unpack how 108 adults with metabolic syndrome achieved remarkable results in blood sugar control, cholesterol reduction, and body composition changes by selecting eating windows that fit their unique work schedules, sleep patterns, and social obligations. The hosts challenge the conventional wisdom that fasting must follow strict timing rules, explaining why the best fasting schedule is simply the one you can actually stick to long-term. With Christmas and New Year's approaching, they provide practical guidance on designing your fasting approach around real-life obstacles rather than forcing your life to conform to an inflexible plan. This episode liberates you from the perfectionism trap, showing how flexibility and lifestyle integration—not willpower and rigidity—create the sustainable consistency that delivers lasting metabolic improvements and weight loss results well beyond the holiday season. ⁠⁠⁠⁠⁠⁠⁠⁠Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources and Downloads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SLEEP GUIDE DIRECT DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Partner Links: Get your⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FREE BOX OF LMNT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠25% off a Keto-Mojo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ blood glucose and ketone monitor (discount shown at checkout)! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Community: Let's continue the conversation. Click the link below to JOIN the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fasting For Life Community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, please tap the stars below and consider leaving a short review on Apple Podcasts/iTunes. It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Links: https://www.acpjournals.org/doi/10.7326/M24-0859 https://www.sciencedirect.com/science/article/pii/S1568163724000928 https://www.salk.edu/news-release/one-in-three-americans-has-a-dysfunctional-metabolism-but-intermittent-fasting-could-help/

The pandemic forced organizations to rethink how they engage their people, with many old rules torn up almost overnight. Five years on, AI has arrived and changed the game again.  Leaders are now facing a new set of questions. How do you design experiences that attract and retain talent while driving the performance your business needs? And how do you prepare for a future that's increasingly impossible to predict? So, how do you build a truly future-ready strategy for employee experience? My guest this week is Jacob Morgan, author of the upcoming book The Eight Laws of Employee Experience. In our conversation, Jacob shares insights from over 100 CHRO interviews that he has conducted around employee experience and reveals the principles that separate thriving organizations from those struggling to keep up. In the interview, we discuss: What's changed about the employee experience in the last five years? Proactively planning for the future The eight laws of employee experience Empathetic excellence Using AI to amplify humanity Enablement and augmentation Personalization at scale Run culture like an operating system TA & the employee experience What are the biggest changes going to be in the next two years? Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

Welcome to the 18th episode of the Alts Pulse, a collaboration between iCapital x Alt Goes Mainstream. In the latest episode of the Alts Pulse, a live conversation in studio with Lawrence Calcano, the Chairman & CEO of iCapital, Lawrence and I go global. We discussed his recent trip to Asia to peer into the nuances of the different wealth management markets around the globe.As the leader of a platform with over $300B of assets that is responsible for the majority of individual and advisor-led investment flows into the alts space, Lawrence and iCapital have their finger on the pulse of what's happening in private markets across the globe.Lawrence and I had a fascinating discussion. We covered:Lawrence's recent trip to Asia and the pulse on the ground.Asia's growing interest in private markets.How wealth management market structures differ across the globe and what it means for alternatives distribution.Data-driven personalization for investors.Thanks Lawrence for a great conversation … look forward to the next episode! Show Notes00:00 Introduction to the Latest Episode of the Alts Pulse00:18 Insights from Asia00:40 Comparing Asia and US in Private Markets01:43 Wealth Management Market Structure02:06 iCapital's Focus on Technology02:49 Advisors' Allocation to Alternatives03:13 Evergreen Products and Client Needs03:53 HSBC and iCapital Surveys04:22 Global Adoption of Evergreen Products05:13 Distribution and Education in Private Markets06:15 Model Portfolios and Custom Exposures08:03 Strategic Distribution for GPs08:19 Global Distribution Expansion12:33 Personalization in Wealth Management14:01 Data-Driven Personalization14:45 Private Banks and Alternative Allocations16:37 Thoughts About GPs and Distribution17:24 Balancing Personalization and Scale

In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Michele Henry, founder and CEO of FACE FOUNDRIÉ, to explore how the facial industry is being quietly—but fundamentally—rewritten. What began as a personal frustration became a scalable solution: professional skincare that's consistent, accessible, and designed for real life, not just special occasions.After her third child, Michele found herself stuck between facials that were either overly luxurious, prohibitively expensive, or wildly inconsistent. She wanted results, education, and efficiency—without the intimidation. When that middle ground didn't exist, she built it. FACE FOUNDRIÉ's facial-bar model challenged long-standing spa norms by focusing exclusively on high-quality facial services delivered quickly, clearly, and consistently.A central theme of the conversation is accessibility. Michele rejects the idea that skincare should feel exclusive or confusing. Transparent pricing and monthly memberships make frequency possible—and frequency, she explains, is what actually drives results. Prestige may impress, but approachability scales.Behind the scenes, FACE FOUNDRIÉ's real innovation is operational. Standardized protocols ensure clients receive the same experience across locations, while personalization comes through targeted enhancements layered on top—not improvisation. Technology tracks treatments and progress, reinforcing consistency as a clinical standard.The episode also tackles a common misconception: that advanced at-home products can replace professional care. Michele makes the case that treatments and products work best together—services like dermaplaning, peels, and extractions create the conditions for skincare to truly perform.At its core, FACE FOUNDRIÉ is about emotional safety as much as skin health. Clients choose how they want to experience their facial—quiet or educational—in spaces designed to feel welcoming, not intimidating.Listen to the full episode to hear how Michele Henry is redefining professional skincare—making results-driven facials scalable, sustainable, and built for everyday life.Learn more about Face Foundarié on their website and social media!CHAPTERS:(0:02) - Introduction & Face Foundrie Overview(0:59) - Michele's Personal Journey & The Origin Story(2:16) - Reimagining the Facial Bar Model(3:23) - Early Trial, Error & Rapid Pivot(5:26) - Accessibility, Memberships & Breaking Prestige Barriers(7:16) - Results-Driven Protocols vs Luxury Spa Experiences(8:23) - Consistency, Personalization & Scalable Systems(10:26) - Franchising Face Foundrie & National Growth(13:35) - Technology, AI & The Future of Skin Care ExperiencesPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!*This is a paid collaboration Hosted on Acast. See acast.com/privacy for more information.

Victoria Lenormand is a former police detective turned holistic coach, Reiki master, and passionate advocate for alternative education and social justice. With a 28-year career in public service behind her, Victoria's lens is both compassionate and sharp: she's witnessed firsthand how institutions can sometimes fail those they claim to serve. Her journey took a transformative turn when her youngest son's autism diagnosis revealed the flaws in rigid educational and medical systems. Choosing to home educate, she and her family embraced a life of flexibility, healing, and empowerment—living in a motorhome before settling in Scotland and exploring a more intuitive way of living. Her family's transformation, sparked by a combination of diet, environment, and deep listening, revealed the healing power of choice and the cost of ignoring it.Today, through Gemini Directions, Victoria now works with families and individuals who feel stuck inside systems not made for them. Her work draws on training in wellness coaching, trauma-informed care, and energy work—but more than anything, it's shaped by real-world experience: managing crisis with calm, asking better questions, making space when the default is to push through. Victoria speaks to parents at breaking point, professionals navigating burnout, and educators or policymakers open to doing things differently. Her conversations centre around those day-to-day quiet acts of courage: advocating for yourself, questioning “normal,” and moving toward something slower, more responsive, and often more effective.Takeaways:The value of a child is often revealed in the challenges they face, not just in their successes.When traditional education fails to meet a child's needs, parents must explore alternative educational paths.Creating a supportive community is essential for families navigating the complexities of education and special needs.Empowering children to take charge of their own learning fosters autonomy and encourages a love for education.Resilience is cultivated through overcoming challenges and learning to adapt in the face of adversity.The holistic approach to education recognizes the interconnectedness of emotional, physical, and academic well-being.Chapters:00:20 - Choosing to Withdraw: A New Direction06:20 - The Journey of Learning and Discovery08:23 - The Journey of Learning and Inclusion18:51 - Navigating Educational Change22:49 - Rethinking Education: Navigating New Possibilities28:20 - The Journey of Personalization in Learning34:45 - Navigating Educational Change and Personal Growth40:01 - The Importance of Community Support in Challenging Times42:38 - The Power of Resilience and Community

Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast Florida. Emma shares her journey from growing up immersed in a business-minded household to building a flourishing career in real estate—all before turning 25. Her unique blend of professionalism, niche marketing, and dedication to elite service shines throughout the conversation. Emma reveals how her equestrian background, personalized marketing, and strategic use of old-school outreach (yes, real mail!) helped her break into the luxury real estate market. She gives valuable insights on building a solid foundation with the right brokerage, leveraging AI and blogging for future-proof content marketing, and why anticipating client needs in the luxury space is non-negotiable. Her proactive mindset, attention to detail, and genuine care for her clients set her apart as a future industry leader. Love what Emma shared? Don't wait—subscribe to Real Estate Excellence and follow Emma's journey! If you're a new agent wondering how to carve your niche, or a buyer looking for horse property expertise, this is the episode for you. Share it, review it, and start building your empire today.   Highlights: 00:00 - 02:35 Why You Shouldn't Wait to Buy ·        Emma's top advice for 2026 buyers ·        Timing the market vs. taking the leap ·        Why perfection isn't the goal ·        Interest rates and market myths ·        Action beats hesitation 02:36 - 13:30 From College to Closing Deals ·        Getting licensed during college ·        Family legacy in real estate ·        Studying business & entrepreneurship at UNF ·        Formal education vs. natural business instinct ·        Transitioning into full-time real estate 13:31 - 22:20 Nailing the Niche ·        Breaking into luxury through horse properties ·        What most agents get wrong in farm listings ·        Building trust with sellers through expertise ·        Targeting farms using handwritten outreach ·        Turning expired listings into closed deals 22:21 - 31:38 Marketing That Actually Works in 2025 ·        Why social media alone isn't enough ·        AI, blogs & the rise of Googleable agents ·        The value of a solid personal website ·        How reviews fuel AI visibility ·        Personalization vs. paid content 31:39 - 45:02 Serving Luxury Clients the Right Way ·        White-glove service from start to finish ·        Anticipating client needs proactively ·        Out-of-state buyers and concierge-level care ·        Why responsiveness is your superpower ·        Communicating value beyond just the home 45:03 - 01:17:23 Trends, Renovations & Real ROI ·        Pricing mistakes sellers make ·        High-end homes: what's still moving ·        Buyers' mindset in luxury vs. average price point ·        Are pre-listing renovations worth it? ·        Timing, market strategy, and honest advising   Quotes: "There's never going to be one perfect time to get in the market. When the time is right for you, make the jump." – Emma Horvatincic "You're always interviewing for your next opportunity. Nothing is guaranteed." – Emma Horvatincic "Substance will never go out of style, especially in a digital world." – Emma Horvatincic "If you're not looking for your next opportunity today, you'll feel it a few months from now." – Emma Horvatincic   To contact Emma Horvatincic, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.   Connect with Emma Horvatincic! Website: https://ehorvatincic.floridanetworkrealty.com/ Instagram: https://www.instagram.com/emma.horvatincic.realtor/ Facebook: https://www.facebook.com/emma.horvat.37051/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #LuxuryRealEstate #EquestrianRealEstate #EmmaHorvatincic #WomenInRealEstate #BerkshireHathaway #RealEstatePodcast #NicheMarketing #AIInRealEstate #RealEstateTips #ContentMarketing #LuxuryHomes #EquestrianLifestyle #PropertyInvesting #NewAgentAdvice #SocialMediaForRealtors #RealEstateStrategy #FloridaRealEstate #HorseProperties #LuxuryListingAgent

-New York governor Kathy Hochul signed legislation on Friday aimed at holding large AI developers accountable for the safety of their models. The RAISE Act establishes rules for greater transparency, requiring these companies to publish information about their safety protocols and report any incidents within 72 hours of their occurrence. -OpenAI revealed that users can adjust characteristics under new Warm, Enthusiastic, Header & Lists and Emoji options found in the Personalization settings. Between the four options, you can choose between more, less or default to fine-tune exactly how you want ChatGPT to sound in its responses. -On Friday, Bloomberg reported on the Chan Zuckerberg Initiative (CZI) severing its ties with FWD.us. Zuckerberg's group provided no funding to the advocacy group for the first time this year. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Guest: Myra Ahmed – Freelance Copywriter | LinkedIn Ads SpecialistIn this episode, I welcome Myra Ahmed, a skilled freelance copywriter focused on creating impactful LinkedIn ads for B2B SaaS brands. Myra shares her journey into the realm of LinkedIn advertising, discussing the pivotal moment that led her to specialize in this area due to the immense potential for audience engagement.We explore key strategies for crafting effective LinkedIn ads, emphasizing the importance of strong messaging and creative storytelling that deviates from conventional promotional content. Myra highlights the significance of authenticity, illustrating successful campaigns that resonate with users rather than merely pushing sales.Throughout our conversation, she addresses common misconceptions, the role of humor in B2B marketing, and the delicate balance of personalization without compromising user comfort. Best practices for storytelling, audience targeting, and content types are thoroughly examined, offering listeners actionable insights to enhance their ad performance.This episode is packed with valuable advice for anyone looking to improve their LinkedIn advertising strategy and create a compelling brand narrative.In this conversation between Myra and Mony:• 0:04 Introduction• 1:15 Myra's Journey into LinkedIn Ads• 3:40 Common Misconceptions about LinkedIn Ads• 10:00 The Power of Storytelling in Ads• 18:30 The Role of Humor in B2B Marketing• 25:12 Personalization in Advertising• 30:45 Best Practices for Writing Compelling Copy• 45:15 The Debate: Lead Gen Forms vs. Landing Pages• 50:00 Headline Writing Techniques• 57:10 Building an Engaging Company Page• 1:02:00 Conclusion and ResourcesReferences:Myra's LinkedIn:uk.linkedin.com/in/myraahmed—⚡ Connect with Mony here.I'm Mony, your guide to elevating B2B marketing strategies through innovative insights and actionable tips.—❤️ SUPPORT THE PODCAST1. Subscribe

Afrooz Ansaripour, Director of Data Science at Walmart, joins the show to explain how global leaders are shifting from simple historical tracking to predicting psychological triggers and customer intent. This episode explores the evolution of customer intelligence and how Generative AI is turning massive data sets into personalized, value driven experiences. Listeners will learn how to balance hyper personalization with foundational privacy to build lasting consumer trust.Key InsightsPredict intent rather than just reporting past transactions to understand why a customer is with the brand.Use Generative AI as an explainability layer to transform complex data platforms from black boxes into conversational tools.Prioritize customer trust as a critical part of the user experience rather than just a legal requirement.Integrate digital and physical signals to create a 360 degree view that reveals insights which would otherwise be invisible.Focus on rapid technology adoption and curiosity as the primary drivers of success in modern AI teams.Timestamped Highlights01:51 Identifying the challenges and opportunities when managing millions of real time signals.06:43 Strategies for showing genuine value to the customer without making them feel like just a part of a sale.09:51 How LLMs are fundamentally changing the way data teams interpret unstructured feedback and behavioral patterns.14:42 Managing privacy and ethical data practices while building personalized conversational AI.19:14 Stitching together the online and offline journey to create a seamless customer experience.22:52 The necessary evolution of data science skills toward storytelling and execution bias.A Powerful Thought"Personalization should never come at the expense of customer trust." Tactical StepsCombat the garbage in garbage out problem by refining cleaning processes to handle modern AI requirements.Build an interactive layer or chatbot on top of data products to make insights instantly accessible and automated.Translate technical insights into real world decisions to ensure customers actually benefit from data models.Next StepsSubscribe to the show for more insights into the future of tech. Share this episode with a peer who is currently navigating the complexities of customer data.

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!  In this episode, we unpack a year of transformation in real estate, explore how AI is reshaping outreach, lead qualification, and content creation, and share practical strategies you can apply to probate, divorce, distressed properties, and aging expired leads. From pre-listing inspections to AI-driven personalization and virtual staging, we reveal real-world wins, cautionary tales, and a playbook to win in a shifting market. Whether you're a seasoned investor or a beginner, this session emphasizes staying human in an increasingly automated world while leveraging technology to scale, differentiate, and accelerate results. Expect insights on market dynamics, negotiation psychology, and building a sustainable pipeline across multiple niche markets with a focus on actionable steps you can implement today. Key Takeaways AI can enhance outreach and scale your real estate practice. Used strategically, AI expands your reach, improves efficiency, and supports personalization without replacing the agent's role. Diversifying lead sources reduces risk and increases resilience. Mixing niches like probate, divorce, and distress helps stabilize deal flow when markets shift. Pre-listing inspections uncover issues and speed sales. They reduce surprises, set realistic expectations, and help sellers price and prepare more effectively. Virtual staging can boost perceived value while maintaining honesty. When used selectively and transparently, it helps buyers visualize potential without misleading them. Personalization and one-to-one communication differentiate you. Direct, human connection—especially by phone—remains a key competitive advantage. Consistency and data-driven tracking drive long-term growth. Repeating proven actions and tracking results over time delivers sustainable progress. Embrace AI responsibly while preserving human relationships. AI works best when it supports efficiency while keeping trust and authenticity front and center. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  #RealEstateInvesting #AIforRealEstate #RealEstateMarketing #LeadGenerationStrategies Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist  Support the show

What If Everything You've Been Told About Building Wealth Is Wrong? Have you ever wondered why the financial industry treats entrepreneurs like they should act like employees? Save for retirement. Max out your 401(k). Lock your money away for 30 years. That advice might work for someone with a steady paycheck and a pension. But for business owners? It's a recipe for disaster. In Part 2 of our conversation with Perry Marshall, we're pulling back the curtain on what's broken in the financial planning world—and how we're using Profit First, Infinite Banking, and AI tools to help business owners build wealth on their own terms. You'll discover: Why the conventional financial industry is designed to extract money from entrepreneurs, not empower them The difference between saving for retirement and building actual liquidity (and why it matters more than you think) How we combine Profit First and Infinite Banking to give business owners control over their cash flow AND their wealth-building The AI tools we built to help clients understand their "financial nervous system" before they ever talk to us Why we stopped explaining what we do and started letting people experience it instead Key Quote: "The financial industry is designed to move your money to Wall Street. We're designed to help you build a healthy, profitable business first—and then build wealth from that foundation." This episode is for business owners who've felt like the conventional financial advice never quite fit. If you've ever thought, "There has to be a better way" … there is. And we're showing you how. Resources mentioned: Find Your Flow Quiz — A free 10-question assessment to discover your financial personality Financial Nervous System Diagnostic — A deeper 54-question assessment that reveals your money patterns Perry Marshall's Roundtable 2026 — The mastermind community that helped accelerate our growth Profit Planning Network 2026 — Join our community of business owners building profitability and wealth 00:00 Introduction and Recap 00:39 Shifting Gears: What's Broken in the Financial Industry 03:15 Behavioral Economics and Financial Planning 04:27 Empowering Clients: A Different Approach to Finance 08:12 Combining Profit First and Infinite Banking 11:39 Lessons Learned and Overcoming Challenges 16:54 Transformative Experiences and Future Plans 25:11 Conclusion and Next Steps Watch on YouTube: https://youtu.be/_xNQQzQovf8 

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA's 40th anniversary and explore what's next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what's coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Collecting and Using Data Ethically to Create Customer Delight  Shep interviews Phyllis Fang, Head of Marketing at Transcend. She talks about the importance of personalization and how companies can ethically collect, unify, and use customer data to create seamless, trust-building interactions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can companies ethically collect and use customer data without crossing privacy boundaries?  Why is transparency important when asking customers for permission to use their data?  How can brands strike the right balance between personalization and avoiding being perceived as intrusive or "creepy"?  What are the best practices for building trust with customers through data collection and usage?  How does unified customer identity across digital and real-world touchpoints improve the overall customer journey?  Top Takeaways:    Customers are willing to share information, but only if they get something valuable in return. When a company uses customer preferences to recommend something relevant at the right time, customers are more willing to engage. On the other hand, when the connection feels forced or overwhelming, it can make customers stop buying and look for other companies that will respect their trust.  Customers feel better when companies are upfront about what data they're collecting and how it will be used. When a brand is transparent with why they need information and asks for permission, customers feel respected and safe. Giving customers options about how their data is used makes them more likely to share details.  Businesses should focus on getting only getting the information they need to start doing business with a customer. Then, gradually over time, the business can learn more.   Ethical use of data builds trust. Just because a business can use a customer's data does not mean it always should. It's important for companies to explain how they use customer information, and to give customers choices. When customers know what's happening and have control, they are more likely to trust a brand with their information and their business.  Some customers want weekly emails or product updates, while others just want order confirmations or receipts. Give your customers a way to choose the kind of information they receive and how often they want it, and make setting this up easy.  Better business practices lead to loyal customers. When companies focus on giving people what they want, respecting their choices, and treating data carefully, customers become fans who keep coming back.  Personalization isn't just about online shopping. It can happen in real life too. Imagine walking into a store and the salesperson remembers what you like, what you bought before, and even your favorite colors. This shows how connecting customer history, identity, and preferences creates a great experience both digitally and face-to-face.   Plus, Shep and Phyllis discuss the importance of making sure customers understand what they are saying yes to, such as cookie banners and opt-in forms. Tune in!  Quote:   “When customers share information, they often want control over how and where it's used. A company needs to respect those preferences and enforce them consistently.”  About:    Phyllis Fang is the Head of Marketing at Transcend, where she helps brands grow through customer trust, personalization, and digital transformation. Before working at Transcend, she drove key product marketing initiatives at Uber and has a strong background in e-commerce and digital marketing.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

The next step for A.I. is agentic, says Windows Central's Daniel Rubino. Personalization of A.I. is something he believes will bring a lot more people who currently do no use the tech to the other side. However, Daniel adds that it's the uses beyond chatbots that will be more important to society. Noah Hamman expects "tens," not "hundreds" of winners in the A.I. race. He adds to Daniel's point by explaining what he sees as the "biggest impact."======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

The fastest-growing brands treat customer insight like a strategy—not just a survey. In this week's episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston, founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet, Everlane, and Rothy's, Matt shares how to map the customer journey, turn post-purchase insights into smart segmentation strategies, and use real-time data to drive repeat purchases. Find out why acting on customer insights early is key to refining your product, aligning your team, and making informed decisions before you scale.

On this episode of Embracing Erosion, Devon sits down with Sarah Cascone, the Chief Marketing Officer at Appriss Retail and former VP of Marketing at Bluecore, where she helped scale the company from startup to industry leader.In this conversation, they explored what it takes to lead marketing in a constantly evolving landscape — from scaling startups to transforming enterprise organizations. We talked about the traits that define great modern marketers, how she's rebuilding the Appriss Retail marketing function with agility and AI at the core, and why she believes critical thinking will be the next must-have skill for every marketer. Enjoy the conversation!

In an era where consumers gather inspiration everywhere else, branded eCommerce sites face an existential crisis: prove your utility or become irrelevant. This episode examines how consumer expectations have shifted toward "get me what I want, when and how I want it," with 58% finding returns the most frustrating aspect of online shopping. We dissect why guest checkout remains a universal pain point and how brands can differentiate through seamless utility rather than flashy features.The Foundational Basis Matters MostKey takeaways:eCommerce sites have evolved from discovery engines to confirmation engines—customers arrive with pre-baked decisions seeking reassurance, not persuasion.Speed, clarity, and consistency are the new table stakes. Flashy features mean nothing if your site is slow, your checkout is clunky, or your shipping policy is unclear.Personalization should be engagement-based, not identity-based. Customers want relevance without creepiness—focus on their behavior in the moment, not invasive tracking.AI is an enabler, not the answer. Use it to understand cross-platform touchpoints and customer frustrations, not as a magic bullet for conversion. [00:04:06] "By the time they land on your site, they have pretty much created an idea of who you are, of what you offer, of what your product is. It's more on the choice confirmation bias...they don't want to be challenged. They just want to be reassured that they made the right decision." – Felipe Pose[00:14:00] "The role of the website has become more about clarity and reassurance, and not about communicating everything that you are, everything that you do, everything that you provide." – Felipe Pose[00:20:33] "I think that is one of the most powerful insights that we have gathered from many reports...they don't want to be really over targeted. They don't want identity based personalization. It's more based on what I want in this moment. What do I need from you? It's personalization based on engagement." – Felipe Pose[00:29:11] "If you are playing like a Jenga game...if you don't have a really strong foundation, if you don't have a site that is working correctly, a site that has some really slow pages, you have an unclear shipping policy...those are the things that will end up moving the needle the more." – Felipe Pose[00:32:46] "It's all about being prepared for the future and really understanding. Do I have everything I need today to be prepared for that? Because if you are on a really slow platform, something that is not scalable, you will not have a good experience today, even more so in 2026." – Felipe PoseAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're closing out the year by looking forward. In this episode, you'll hear a range of voices from across healthtech marketing, growth, PR, podcasting, and the Health Launchpad team as they share what's already starting to shift beneath the surface—and what that means for the year ahead. Some of the predictions may feel inevitable. Others might make you a little uncomfortable. That's usually a good sign.A few patterns start to emerge as the conversation unfolds: How technology is quietly becoming less “innovative” and more… expected;  how buying decisions are evolving in ways most marketing teams aren't fully prepared for; and how the line between human judgment and machine influence keeps getting blurrier—sometimes in helpful ways, sometimes not.We wrap with a final perspective on what's likely to separate the companies that gain momentum from the ones that get stuck explaining themselves. It's less about chasing the next shiny thing—and more about clarity, credibility, and proving impact where it actually counts.If you're heading into the new year wondering what really deserves your attention (and what can safely be ignored), this episode should give you plenty to think about—without handing you a checklist.Topics Covered:[00:00:00] A rapid-fire glimpse of what's ahead[00:00:09] Setting the stage for the year to come[00:02:00] Why these perspectives matter right now[00:03:00] The evolving role of virtual care inside health systems[00:04:00] How intelligence, data, and care environments are starting to converge[00:04:00] What's changing behind the scenes in enterprise buying decisions[00:05:00] The future of outreach, attention, and relevance[00:06:00] Why physical presence is showing up in digital-first strategies[00:07:00] Trust, risk, and proof in a more skeptical market[00:09:00] How discovery and decision-making are being quietly rewritten[00:10:00] New expectations for helping buyers move forward[00:11:00] The changing role of video in serious B2B conversations[00:12:00] Personalization at a scale most teams aren't ready for[00:13:00] Rethinking volume, focus, and what actually moves the needle[00:15:00] Where automation helps—and where it starts to hurt[00:16:00] Designing for speed, consistency, and long-term flexibility[00:17:00] Creating work that machines can use as easily as humans[00:18:00] What AI adoption looks like once it grows up[00:19:00] The hidden costs of intelligence—and why they're entering the conversation [00:20:00] What will separate leaders from laggards in the next phase[00:21:00] When experimentation turns into infrastructure[00:23:00] How care delivery, creativity, and growth are settling into a new normal[00:25:00] Final thoughts on what 2026 may demand of all of usIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

THE GOLDEN FLEECE OF ZEGNA. Ermenegildo "Gildo" Zegna is Chairman and CEO of the Ermenegildo Zegna Group, founded in 1910 as a textile company by his grandfather and namesake in Trivero, Italy. Under his leadership, the Group has strengthened its position in high-end menswear and has grown into one of the leading global companies in the luxury sector. In 2011, Zegna was awarded the title of Cavaliere del Lavoro (Knight of Labour) by Italian President Giorgio Napolitano. In 2021, the Ermenegildo Zegna Group was listed on the New York Stock Exchange. "Our vertically integrated "sheep-to-shop" model is unique in luxury. Next year, over 60% of our products will be made in-house." "Personalization is increasingly important: people want something unique and delivered fast." "We are not a conglomerate, but a strong group of luxury brands led by a team that protects our authenticity and unique approach."

What does luxury truly mean when your business is built on trust, precision, and human connection?In this episode of The Nick Fong Podcast, Nick Fong sits down with Karla Casillas, founder of Karla Casillas & Co., a leading force in the luxury wedding and events industry in Los Cabos. With more than three decades of experience, Karla shares the real story behind building one of Mexico's most respected luxury service brands.This conversation goes beyond destination weddings.Karla talks openly about entrepreneurship, burnout, leadership, mistakes that shaped her career, and why communication—not trends—is the foundation of true luxury. She explains how luxury clients think, why personalization matters more than aesthetics, and what it takes to scale a high-touch business without losing its soul.The episode also explores the emotional parallels between luxury weddings, real estate, and life decisions, as well as Karla's motivation for launching her own podcast, “The Choice,” a platform focused on stories of success, struggle, and personal growth.This episode is ideal for listeners interested in:Luxury weddings in Los Cabos and destination eventsEntrepreneurship and leadership in premium service industriesBuilding legacy brands based on trust and excellenceThe human side of success, burnout, and resilienceIf you're an entrepreneur, creative professional, or business owner operating in a luxury market, this episode offers grounded insight from real-world experience.00:00 – Introduction02:10 – Finding Her Path in Weddings05:30 – Building a Brand in Los Cabos08:40 – The Evolution of Luxury Weddings12:00 – Burnout and the Cost of Excellence16:20 – Scaling, Teams, and Letting Go19:40 – What Luxury Really Means23:10 – Emotional vs Financial Investment26:30 – Trends, Personalization, and Timelessness30:00 – Common Mistakes Clients Make33:20 – Launching “The Choice” Podcast36:30 – The Loneliness of Entrepreneurship39:40 – Communication as a Life Skill43:20 – Failure, Trust, and Leadership Lessons47:30 – Mentorship and Industry Reality51:00 – Why Weddings Matter to Cabo53:00 – Final Reflections

What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos? Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand. Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We'll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me discuss this topic, I'd like to welcome, Jason Ing, CMO at Typeface. About Jason Ing Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI's full potential. Jason Ing on LinkedIn: https://www.linkedin.com/in/ingjason/ Resources Typeface: https://www.typeface.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Wharton Tech Toks, Kirk Hachigian (Wharton MBA '27) sits down with Justin Hannah, Senior Director of Marketing Technology and Automation at FanDuel Sports Network. Justin shares his career journey from a 40-person ad tech startup to leading MarTech at Hulu and FanDuel, breaking down the complex world of marketing technology.The conversation explores how customer data platforms and CRM systems power modern marketing, the challenges of multi-touch attribution in a privacy-first world, and FanDuel's innovative approaches to measuring campaign ROI. Justin discusses transitioning from streaming entertainment to real-time sports, balancing aggressive personalization with responsible gaming, and where AI is actually delivering value versus hype in MarTech today.

Satish Bhambri is a Sr Data Scientist at Walmart Labs, working on large-scale recommendation systems and conversational AI, including RAG-powered GroceryBot agents, vector-search personalization, and transformer-based ad relevance models.Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletter// AbstractThe MLOps Community Podcast features Satish Bhambri, Senior Data Scientist with the Personalization and Ranking team at Walmart Labs and one of the emerging leaders in applied AI, in its newest episode. Satish has quietly built one of the most diverse and impactful AI portfolios in his field, spanning quantum computing, deep learning, astrophysics, computer vision, NLP, fraud detection, and enterprise-scale recommendation systems. Bhambri's nearly a decade of research across deep learning, astrophysics, quantum computing, NLP, and computer vision culminated in over 10 peer-reviewed publications released in 2025 through IEEE and Springer, and his early papers are indexed by NASA ADS and Harvard SAO, marking the start of his long-term research arc. He also holds a patent for an AI-powered smart grid optimization framework that integrates deep learning, real-time IoT sensing, and adaptive control algorithms to improve grid stability and efficiency, a demonstration of his original, high-impact contributions to intelligent infrastructure. Bhambri leads personalization and ranking initiatives at Walmart Labs, where his AI systems serve more than (5% of the world's population) 531 million users every month, roughly based on traffic data. His work with Transformers, Vision-Language Models, RAG and agentic-RAG systems, and GPU-accelerated pipelines has driven significant improvements in scale and performance, including increases in ad engagement, faster compute by and improved recommendation diversity.Satish is a Distinguished Fellow & Assessor at the Soft Computing Research Society (SCRS), a reviewer for IEEE and Springer, and has served as a judge and program evaluator for several elite platforms. He was invited to the NeurIPS Program Judge Committee, the most prestigious AI conference in the world, and to evaluate innovations for DeepInvent AI, where he reviews high-impact research and commercialization efforts. He has also judged Y Combinator Startup Hackathons, evaluating pitches for an accelerator that produced companies like Airbnb, Stripe, Coinbase, Instacart, and Reddit.Before Walmart, Satish built supply-chain intelligence systems at BlueYonder that reduced ETA errors and saved retailers millions while also bringing containers to the production pipeline. Earlier, at ASU's School of Earth & Space Exploration, he collaborated with astrophysicists on galaxy emission simulations, radio burst detection, and dark matter modeling, including work alongside Dr. Lawrence Krauss, Dr. Karen Olsen, and Dr. Adam Beardsley.On the podcast, Bhambri discusses the evolution of deep learning architectures from RNNs and CNNs to transformers and agentic RAG systems, the design of production-grade AI architectures with examples, and his long-term vision for intelligent systems that bridge research and real-world impact. and the engineering principles behind building production-grade AI at a global scale.// Related LinksPapers: https://scholar.google.com/citations?user=2cpV5GUAAAAJ&hl=enPatent: https://search.ipindia.gov.in/DesignApplicationStatus ~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkm

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Send us a textFrank Wu is the Co-founder of Aibrary and a Harvard Kennedy School MPP graduate. He led 20+ edtech and AI investments at TAL, helped build Think Academy in the U.S., and previously taught 3M+ students.Susan Wang is the Chief Growth Officer at Aibrary and a Yale and Harvard Business School alum. She led creator and product operations at TikTok and worked in strategy at TAL, with deep experience scaling edtech products.

Thanks to our Partners, Shop Boss and AppFueledWhat if your best strategic thinking partner wasn't on your payroll, but sitting right in your pocket?In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don't let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.This one's packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one's talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?You'll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.Listen now to hear why it's time to start talking to your robot and how it can help you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.AI in Marketing and Business Operations (00:02:12) Discussion on AI's broad impact, not just in marketing but across industries.AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI's environmental costs and how better prompting reduces resource use.Operational Efficiency and Prompt Libraries (00:07:20) Hallie explains creating, saving, and sharing high-performance prompts for team efficiency.Voice AI as a Strategic Thinking Partner (00:10:52) Hallie introduces using voice AI and ChatGPT as a brainstorming and problem-solving partner.Beyond Search: AI for Strategic and Personal Use (00:13:49) Brian and Hallie discuss using AI for deep thinking, business, and personal growth.Layering AI Tools and Choosing the Right LLM (00:19:05) Hallie explains testing and layering multiple AI tools for different business needs.The CRIT Framework for Strategic Prompting (00:21:54) Hallie introduces the CRIT (Context, Role, Interview, Task) method for better AI outputs.Human-First Approach and AI Limitations (00:26:03) Discussion on keeping humans central, using AI for efficiency, and current AI limitations.AI's Impact on Client Services and Personalization (00:30:07) Hallie details how AI improves efficiency and output quality while maintaining personalized client service.Layering AI for Automation and Research (00:32:56) Examples of using AI for call listening, Google Ads auditing, and advanced SEO research.Long-Term Vision: Efficiency, Scale, and Team Impact...

Today, I am talking with Shrikant Pattathil from Harbinger Group, a recognized leader with more than 25 years in the eLearning and HR technology space. In this conversation, Shrikant shares his unique perspective on the evolution of eLearning from the early days of computer-based training to today's dynamic, AI-powered personalized learning experiences.You'll learn how eLearning has transformed over the decades, the pitfalls organizations still encounter when implementing digital learning solutions, and the best practices for driving engagement and adoption. Shrikant dives into the concept of “industrialization” of eLearning, explaining how hyper-personalization and AI are reshaping the future of content creation and delivery for both learners and enterprises. Whether you're a talent development leader, learning designer, or tech enthusiast, this episode is packed with actionable insights and fresh ideas for navigating the rapidly changing landscape of workplace learning.Learn more about The Harbinger GroupOrder my new book, Own Your Brand, Own Your Career on AmazonAnd my first book, Own Your Career Own Your Life, is on Amazon as well. This episode is also sponsored by The Harbinger Group, a trusted leader in eLearning. And also LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.Connect with Andy here: Website | LinkedInConnect with Shrikant: Website I LinkedIn

Ashley Bizzell joins Something For Everybody this week. Ashley is a registered dietitian and certified diabetes care and education specialist with over fifteen years of experience. In this conversation, Ashley and I discuss various aspects of health and nutrition, focusing on the importance of what we stop eating, the role of metabolic health, and the significance of habit formation. We explore the fasting mimicking diet, its benefits, and how it can help improve overall health.  - See discounts for all the products I use and recommend: https://everybodyspod.com/deals/ - Shop For Everybody  Use code SFE10 for 10% OFF

In this episode of the HR Leaders Podcast, we sit down with Ayaskant Sarangi, CHRO at Mphasis, to explore how HR is shifting from a support function to a business-first, tech-enabled growth engine. Ayaskant shares why HR leaders must deeply understand P&L, business language, and customer problems to earn a real seat at the table.He breaks down how Mphasis is using AI-powered hyper personalization across learning, internal mobility, onboarding, and performance. From their in-house TalentNext platform to a unified talent marketplace and AI-driven appraisals, Ayaskant explains how tech connects skills, projects, careers, and business demand into one continuous loop.If you care about the future of HR, this episode is essential. It shows how listening, personalization, and change orchestration are reshaping employee experience, why onboarding is now about assimilation, and how HR must become the conscious keeper of culture in an always-on change environment.

In this episode of The Healthspan Podcast, Dr. Robert Todd Hurst, MD, FACC, FASE, is joined by Dr.Ruchir Sehra, MD, MBA, FACC, FHRS, a cardiologist and electrophysiologist, for a candid discussion about what actually moves the needle for healthspan when life is full. They talk about the fundamentals that sound simple but are not easy, the nuances from person to person, and the role of measurable data in turning good intentions into sustainable outcomes. They have a practical conversation about what cardiologists actually do to optimize their own healthspan. They discuss how busy physicians can lose track of their own wellness, and why sleep, exercise, walking, and consistent tracking matter more than perfection. You will also hear how simple routines like eight hours of sleep, resistance training, running, even if you are not a runner, and walking whenever possible can create momentum that improves everything else. About the Guest: Dr. Ruchir Sehra is a cardiologist and electrophysiologist who also works at the intersection of medicine and innovation. In this conversation, he shares his personal health routine, the supplements and medications he uses, and how he thinks about prevention through measurable data and individualized strategy. Full Episode Time Stamps 00:00 Cardiologists can fall behind too: why proactive check-ins matter 02:29 Dr. Sehra's personal health routine and prevention strategy 04:47 Labs + DEXA: measuring reality and adjusting the plan 07:03 Daily movement and strength training: the non-negotiables 07:30 CTA angiogram insight: when data changes everything 08:10 LDL optimization: statin + Repatha and what “optimized” can look like 08:45 Personalization framework: get data, test, adjust, repeat 09:19 Closing thoughts *Connect* *with* *Dr. Ruchir Sehra here." 

In this episode, Dr. Scott A. Johnson and Dr. Scott Sherrdelve into the world of nootropics, exploring their definitions,classifications, and the importance of precision dosing. They discuss the emotional and cognitive benefits of nootropics, their impact on physical performance and recovery, and the significance of personalization in nootropic use. The conversation also touches on practical entry points for those new to nootropics and the future of precision nootropics in optimizing human performance.Connect with Dr. Scott A. Johnsonauthorscott.comFacebook Instagram YouTube Links to purchase books Connect with Dr. Sherr IG: @drscottsherr Keywords: nootropics, cognitive enhancers, brain health, precision dosing, health optimization, performance optimization, emotional benefits, physical performance, recovery, personalized medicine TakeawaysNootropics are compounds designed to support brain function.There are health optimization and performance optimization nootropics.Precision dosing is essential for effective nootropic use.Personalization is key; individual factors affect nootropic efficacy.Caffeine is the most widely used nootropic globally.Nicotine can enhance memory and focus when used correctly.Foundational health practices improve nootropic effectiveness.Methylene blue is a unique nootropic with dual benefits.Starting with low doses is advisable for new users.The future of nootropics lies in precision and personalization. Chapters00:00 Introduction to Nootropics02:33 Defining Nootropics and Their Categories08:04 Precision Dosing in Nootropics14:42 Personalization and Individual Factors in Nootropic Response19:51 Mental and Emotional Benefits of Nootropics23:28 The Impact of Hyperstimulation on Brain Function30:29 Nootropics and Physical Performance33:43 Getting Started with Nootropics40:52 The Future of Precision Nootropics44:38 Final Short Outro 2025.mp4

Send us a textDo you think everything that happens is somehow your fault? Learn how to combat this destructive thought pattern.

AI won't close deals for you.But it can make you feel like you've added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn't adding someone's first name.It's showing you understand their world. Here…

Episode 259: How do you prevent first-trip hassles such as a room not being ready at check-in, Wi-Fi outages, or service delays from discouraging first-time customers from returning? Today's guest, Rachel Bicking, EVP of Innovation at Kobie Marketing, says that after a slightly negative first trip, customers are 80% less likely to return. Kobie—a technology platform that builds and runs rewards and loyalty programs—is solving this. They use a "journey atlas" to read social signals, spot subtle first-trip frictions, and then trigger targeted offers or fixes. They model lift and rewards liability so that investment can follow behavior change. Journey maps freeze a tense customer moment. A live atlas shows where small failures block the next purchase and coordinates fixes across channels. Inside the business, spending becomes about precision. Simulators forecast lift, break-even, and profit impact by segment and moment, so finance are able to see trade-offs before money moves. The payoff? Practical programs that grow trips, expand categories, and raise lifetime value. Guest: Rachel Bicking, EVP of Innovation, Kobie Marketing Host: Rob Markey, Partner, Bain & Company Give Us Feedback. Help us improve the podcast here: https://bit.ly/CCPodcastFeedback Time-Stamped Topics: [00:03] First-trip friction that kills repeat purchases, with examples and fixes [00:10] Personalization that simplifies the customer experience [00:12] Emotional Loyalty Scoring, habit, status, and reciprocity [00:21] Coordinating recovery across store, app, and site for the same customer [00:23] Using precision to avoid incentivizing the wrong customer base [00:27] Designing redemptions to expand baskets, categories, and trip frequency [00:31] Accounting for redemption cost and liability without derailing good decisions [00:34] Using simulators to forecast lift and break-even before spending a dollar [00:36] The moment modeling convinces finance to reallocate the budget Time-Stamped Quotes: 00:05 — "What we're trying to do at scale is identify those moments that matter and those micro-moments that then lead to a negative or positive experience. Because we want to amplify the positives and we want to make sure that we intercept the negative ones." 00:07 — "I think there's been a broader inclination to say, 'Hey, if it's below a certain amount, people don't care.' And this is where personalization becomes really important. If I get delayed checking into my hotel room and I have to go to the next meeting and I don't have time to put my stuff down, ten minutes matters." 00:08 —  "Data-wise, we're always trying to break down customers' interactions [and] rewards into a series of metadata, into a series of features, so that we can make them more explainable at scale." 00:13 — "If personalization is done well, the experience from a customer perspective should be very simple. It should be guided. It should be deliberate."

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here's what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon's take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: linkedin.com/in/shannonlagassehowardIntellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠One Insight

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus on customer value creation and transforming marketing and sales from "leads to information" which is also shifting spending to capital expense. Key topics include: why the next AI frontier is customer experience; the need for companies to have both a long and short-term AI plans; why budgeting won't get any easier and; the gap between the CX problems and CX actions. Tune in to hear why you need to have an "AI plan for your humans" and learn if you need " a personalized relationship with your mustard."CMO Confidential #150: Michael Treff on B2B's Year-In-Review, What's Next, and How AI Will Actually Drive Growth**B2B is being rebuilt from the core. Michael explains why budgets are shifting from media to infrastructure, how the funnel is being rewritten by agentic search, and where AI must move from efficiency to growth. We also cover the KPIs that matter, budgeting realism for 2026, and three things every CMO should know by the end of next year. Sponsored by Typeface—the agentic AI marketing platform helping brands turn one idea into thousands of on-brand experiences. Learn more: typeface.ai/cmo. **Chapters**00:00 Intro + show setup01:00 Sponsor: Typeface — agentic AI marketing, enterprise-grade & integrated02:00 Guest intro: Michael Treff, CEO of Code and Theory03:00 B2B landscape: investment shifts, changing journeys, disintermediation07:00 From MQLs to value: sales enablement and end-to-end outcomes10:00 Mid-roll: Typeface ARC agents & content lifecycle11:00 Why suites win: implementation and value realization after the sale15:00 AI phases: Wave 1 (efficiency) → Wave 2 (growth) pressures on agencies17:00 CX as the bridge: measure outcomes, not vanity metrics22:00 Roadmaps, humans, and culture—planning beyond point tools26:00 Budget reality check: deliberation, polarization, and trade-offs29:00 Personalization vs. business impact—what to fund and measure33:00 By end of 2026: know your human plan, AI maturity, and new journeys35:00 2026 prediction: the ROI vice tightens—agencies must be consultative36:00 Closing advice: “Interrogate everything yourself.”38:00 Wrap + where to find past episodes39:00 Sponsor close: Typeface—see how ASICS & Microsoft scale personalization**About our sponsor, Typeface** @typefaceai is the first multimodal, agentic AI marketing platform that automates workflows from brief to launch, integrates with your MarTech stack, and delivers enterprise-grade security—named AI Company of the Year by Adweek and a TIME Best Invention. Learn more: typeface.ai/cmo. **Tags**B2B marketing, enterprise marketing, customer experience, AI marketing, agentic AI, marketing ROI, sales enablement, Code and Theory, Michael Treff, Mike Linton, CMO strategy, marketing budget, personalization, Martech, TypefaceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest is Kyle Hathorn, Director of Customer Experience and Strategy at the First National Bank of Omaha. FNBO is a regional bank founded in 1857 that provides retail and commercial banking services across eight states. Kyle brings extensive experience in designing customer journeys and integrating technology to meet evolving expectations. Kyle joins Emerj Editorial Director Matthew DeMello to discuss how financial services leaders can leverage data and AI to create seamless, personalized, and human-centered customer experiences. He also shares practical strategies for measuring engagement, optimizing workflows, and scaling AI-driven personalization while maintaining trust and compliance. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj's flagship 'AI in Business' podcast! Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Jamie Shibley, Co-Founder & CEO of The Expressory, to talk about how thoughtful appreciation can become a real strategy for retention, sponsorship loyalty, and long-term trust—not just a year-end “nice to have.” Drawing on her roots in her grandfather's relationship-driven flower shop and years in corporate and e-commerce, Jamie shares how associations can use simple, intentional touchpoints to make members, sponsors, and donors feel genuinely seen.

As global finance strains under shifting power structures, author and fintech thinker Emmanuel Daniel, founder of TAB Global, argues that the real disruption isn't technological - it's personal. This episode explores finance as a geopolitical arena where identity, data, and sovereignty reshape who holds leverage. What happens when individuals, not institutions, become the organizing unit of the monetary system? And how does that rewire cross-border power, trust, and risk? A provocative look at the future architecture of money.--Timestamps:(00:00) - Introduction (00:15) - Emmanuel Daniel's Book and Key Insights(02:44) - The Ice Metaphor in Finance(03:22) - The Evolution of Finance and Personalization(10:11) - Impact of Financialization on the Economy(25:31) - Cryptocurrencies and the Future of Finance(30:59) - The Spectrum of Tokenization(31:31) - Information as the Ultimate Token(32:44) - The Digital Nature of Money(33:40) - The Durability of Bitcoin and Ethereum(38:06) - The Role of AI and Open Source in Tokenization(42:23) - The Future of National Debt and Financialization(48:37) - The Impact of Financialization on Global Economies(58:48) - The Role of the US in Financialization(01:00:56) - The Tension Between Personalization and Intermediaries(01:03:38) - Concluding Thoughts and Future Implications--Referenced in the Show:Emmanuel's Website: https://www.emmanueldaniel.com/biography/TAB Global - https://tab.global/The Great Transition - https://www.emmanueldaniel.com/the-great-transition/--Jacob Shapiro Site: jacobshapiro.comJacob Shapiro LinkedIn: linkedin.com/in/jacob-l-s-a9337416Jacob Twitter: x.com/JacobShapJacob Shapiro Substack: jashap.substack.com/subscribe --The Jacob Shapiro Show is produced and edited by Audiographies LLC. More information at audiographies.com --Jacob Shapiro is a speaker, consultant, author, and researcher covering global politics and affairs, economics, markets, technology, history, and culture. He speaks to audiences of all sizes around the world, helps global multinationals make strategic decisions about political risks and opportunities, and works directly with investors to grow and protect their assets in today's volatile global environment. His insights help audiences across industries like finance, agriculture, and energy make sense of the world.--

Steve and Michael open this week's episode with a deep dive into the retail news of the week, marked by sharp contrasts in performance across the retail landscape. Walmart continues to separate itself from the pack, delivering another standout quarter, as omni-channel rival Target delivers another challenging quarter. The news segment analyses strong results from the off-price sector as TJX and Ross Stores both post impressive sales gains. The turnaround at Gap Inc. shows encouraging signs  under CEO Richard Dickson despite continued weakness at Athleta. In home improvement, both Home Depot and Lowe's see essentially flat comps as rate-locked consumers and affordability issues continue to weigh on spending. Furniture and home categories face rising tariff exposure, with Williams-Sonoma projecting its blended tariff rate jumping from 6% to 35%—a margin headwind that underscores industry-wide challenges. All told, the week's earnings reveal a retail landscape where the biggest players capture more share while many others struggle to keep pace.Steve and Michael revisit their encore interview with Artemis Patrick, President & CEO of Sephora North America—one of the most inspiring and resonant conversations in the show's archive. Artemis shares her extraordinary personal journey from immigrating from Iran and growing up in foster care to becoming one of the most influential leaders in global beauty.She details Sephora's global reach (34 markets, 3,000 stores), 700+ North American freestanding locations, a huge presence at Kohl's, and 40M+ Beauty Insider members, while unpacking the brand's unique power in incubating indie brands, championing diverse founders, and uniting physical and digital experiences long before Omni became a buzzword. Artemis also previews two transformational initiatives: a next-generation e-commerce platform enabling deeper personalization and a five-year renovation of every Sephora store—the largest capital project in the brand's history.After the interview the hosts each share their choice for buzziest story of the week before concluding with what's on their radar screens for the weeks ahead. SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In today's episode, we had the pleasure of speaking with Daniel Spratt, MD, chair and professor in the Department of Radiation Oncology at Case Western Reserve University School of Medicine and a member of the Case Comprehensive Cancer Center in Cleveland, Ohio. Dr Spratt discussed key updates to the National Comprehensive Cancer Network (NCCN) Guidelines for prostate cancer, including how advances in molecular imaging, evolving systemic therapy options, and the integration of next-generation androgen deprivation therapy (ADT) are reshaping treatment recommendations across localized, recurrent, and advanced disease settings.

In this episode, Jeff Sarris and Jill Harris discuss the complexities of dietary advice for kidney stone prevention. They explore the confusion caused by varying expert opinions on diets, the importance of finding a personalized approach, and the necessity of moderation in dietary choices. Jill emphasizes that successful weight loss and health improvements come from setting realistic goals and understanding individual health conditions rather than following restrictive diets.TakeawaysThe only reason we're here is to help you prevent kidney stones.Many diets have good data behind them, but they may not work for everyone.The kidney stone diet is a set of goals tailored to individual lifestyles.Plateaus in weight loss are normal and require adjustments in diet and exercise.Moderation is key; extreme diets can lead to health issues.Personalized dietary approaches are essential for long-term success.Many popular diets may not be practical for the average person.Chronic diseases can often be managed through dietary changes.It's important to find a sustainable diet that fits your medical conditions.Creating a lifestyle change is more effective than seeking quick fixes.00:00 Introduction to Kidney Stone Diets01:19 The Confusion of Diets and Expert Opinions04:15 The Importance of Personalization in Diets07:29 Moderation and Long-Term Success10:23 Understanding Kidney Stone Formation and Diet13:26 Creating Sustainable Lifestyle Changes15:29 Technical Difficulties and Transitioning Topics15:29 Exploring Kidney Stone Prevention Strategies——HAVE A QUESTION? _Leave us a voicemail at (773) 789-8764.KIDNEY STONE DIET® APPROVED PRODUCTSProtein Powders, Snacks, and moreWORK WITH JILL _Start HereKidney Stone Diet® All-Access PassKidney Stone Diet® CourseKidney Stone Diet® Meal PlansKidney Stone Diet® BooksPrivate Consultation with JillOne-on-One Deep Dive24-Hour Urine AnalysisSUPPORT THE SHOW _Join the PatreonRate Kidney Stone Diet on Apple Podcasts or Spotify——WHO IS JILL HARRIS? _Since 1998, Jill Harris has been the #1 kidney stone prevention nurse helping patients reduce their kidney stone risk. Drawing from her work with world-renowned University of Chicago nephrologist, Dr. Fred Coe, and the thousands of patients she's worked with directly, she created the Kidney Stone Diet®. With a simple, self-guided online video course, meal plans, ebooks, group coaching, and private consultations, Kidney Stone Diet® is Jill's effort to help as many patients as possible prevent kidney stones for good.

In this episode of Deciphered, Jeff Tijssen, partner and global head of Fintech, Bain & Company and Mike Cashman, partner, Bain & Company are joined by Mike Edmonds, VP of Agentic Commerce, Commercial Growth, PayPal and Pahal Patangia, Head of Payments Strategy, NVIDIA to discuss the future of AI in financial services.Timestamps:00:00 Introduction04:50 Personalization and friction reduction through agentic AI05:13 Supercharging workflows in financial services with AI06:19 Distinction between traditional, generative, and agentic AI09:24 Shift from reactive to predictive banking with AI13:46 Current adoption curve of agentic AI in finance15:01 Promising use cases of agentic AI in commerce17:27 Autonomous agents and redefining customer engagement21:45 Barriers to adopting AI at scale in organizations26:38 Building and maintaining trust in AI-driven decisionsPlease subscribe to the show so you never miss an episode, and leave us a review if you enjoy the show!You can find Jeff Tijssen hereYou can find Mike Cashman hereYou can find Mike Edmonds hereYou can find Pahal Patangia hereFor more insights from the Deciphered podcast, visit the page on Bain's website

How are AI-powered Interactions Transforming Daily Customer Experiences  Shep interviews Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn talks about how AI and digital analytics are redefining customer experience through hyper-personalization and authentic interactions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What inflection points in technology have most impacted customer experience in the digital era?  What is hyper-personalization?  How has artificial intelligence transformed digital customer experiences?  What future trends in AI could most impact customer service and experience?  Should companies be transparent with customers about using AI-powered services?  Top Takeaways:    Artificial Intelligence has become one of the biggest game-changers for customer experience. It helps companies remove friction, enabling customers to get help faster and solve problems more easily.  Embracing new tech in CX is about finding ways to make life easier for your customers. Moments like the rise of the web, and the growth of AI mark big turning points that companies must adapt to. Being open to change lets businesses create better experiences for customers and stay ahead of the competition.  Customers want to be treated as individuals, not just a number. Personalization, especially when powered by AI, helps match customers with products, recommendations, or solutions that really fit them.   AI can deliver hyper-personalized experiences that keep people engaged and coming back. But, businesses need to remember that personalization that feels authentic and respectful is what really wins customers over.  Customers prefer when companies are transparent, especially about processes that impact their experiences. Modern customers can easily spot fake or insincere messages. Being authentic means communicating honestly and being open about how technology, like AI, is being used to serve them.   Your AI is only as good as your data. If the information going into the system is wrong or messy, the results might mislead both the company and the customer! Good data leads to smart decisions and better customer outcomes.  Whenever there's a major technological change, there's always concern about job losses. While AI can take over some tasks that used to require humans, it also creates new work opportunities. New jobs and skills will be in demand, especially in areas that support or expand what AI can do.   The future of work is about adapting, learning, and growing alongside technology, not competing against it.  Plus, Shep and Tifenn discuss use cases and opportunities for AI to improve the customer experience. Tune in!  Quotes:   "The goal of AI is to remove fiction and deliver delightful, seamless, and outcome-driven experiences for their customers."  "Hyper-personalization is personalization at scale. The more in touch we are with our customers, the more likely we are to drive conversions."  "AI is only as good as your data. If you have the wrong data, then you will have the wrong output. It is going to mislead you. More importantly, it will mislead your customers."  "Embrace what's next. We are going to see significant evolution in the world of AI. Don't be afraid to experiment and test."    About:    Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude. Before working at Amplitude, she was CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.

- Brighteon Broadcast News Introduction and AI Revolution Interview (0:10) - Collapse of Human Doctors and Pharmaceutical Industry (1:51) - Trump's Announcement and AI Replacements (11:06) - Economic Collapse and AI Solutions (12:06) - Replacing Congress with AI Agents (34:46) - AI Capabilities and Public Perception (52:28) - The Future of AI and Human Knowledge (1:23:58) - Psychological Barriers and Humility in AI Interaction (1:25:23) - The Future of the Book Industry (1:28:17) - Customization and Personalization in AI (1:35:16) - Advancements in AI and Human Cognition (1:36:27) - Investing in Personal Growth and Skills (1:40:16) - Decentralization and Privacy in AI (1:48:27) - The Role of AI in Personal and Professional Development (1:57:17) - The Future of AI and Robotics (2:07:23) - The Global Race in AI and Technological Advancements (2:10:21) - The Impact of AI on Employment and Society (2:18:24) For more updates, visit: http://www.brighteon.com/channel/hrreport  NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com