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24 episodes with common thread collective
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2 episodes with common thread collective
2 episodes with common thread collective
2 episodes with common thread collective
2 episodes with common thread collective
2 episodes with common thread collective
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night?In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.//CHAPTER TITLES:00.34 - How Performance Changes Daily With Meta Ads3:15 - What You Think About Your Ads Is Wrong5:38 - Poker Hand Analogy21:10 - 20 Sided Die Analogy37:00 - Creative Ad Testing In Your Account// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com#metaads #facebookads #ecommerce #advertising
INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Sam Mendelsohn is the co-founder of Workspace6, the co-founder of three ecommerce brands doing $12M in revenue at a 7% profit, and the co-founder of BoxFort, a 3PL servicing fashion and apparel brands. Follow Sam on X at https://x.com/SamMendelsohn4, where you can DM him about any of those businesses.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night? In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.CHAPTER TITLES:1:26 - Sam Mendelsohn Discusses Starting Out In E-Commerce6:00 - Improving Your Bottom Line Margin12:58 - Tips From Taylor Holiday23:06 - Keeping Sane During Growth Mode37:26 - Variable Costs In Business51:26 - Importance of a Community// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com#metaads #facebookads #ecommerce #advertising
INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze is the Founder & CEO of IQBAR. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze, founder of IQBAR, shares how he scaled his food and beverage brand into the 9 figures and successfully turning the corner to profitability. This episode unpacks why he raised capital (and doesn't regret it), how he thinks about supply chain leverage, what founders get wrong about bootstrapping, and the real path to operational excellence.You'll learn how volume-driven growth models differ from high-margin products, how to avoid channel conflict in OmniChannel, and why your COGS might be the biggest opportunity in your business.If you're operating a 7–9 figure eCom brand and care about scale, margin, or long-term exit value—this is a masterclass.// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com#metaads #facebookads #ecommerce #advertisingCHAPTER TITLES:1:21: Is there really a big against fundraising?8:23: How to make money as a food/beverage business?13:57: Choosing the right investors for your DTC Business27:08: Finding Product Market Fit36:14: Operational Muscles For Omni Channel DTC45:24: Supply Chain 101//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Reach out to James Lee on X at https://x.com/jameshyujinlee to get started with overseas product photography.Get my complete guide to Target ROAS bidding here: https://www.youtube.com/watch?v=V_7SbiBun10//What separates the most profitable eCommerce operators from the rest?In this episode, Andrew breaks down 5 underutilized tactics that high-performing 7–9 figure brands are using to grow faster, retain customers longer, and increase margins—without adding risk.From low-MOQ product launches to price testing that lifts per-visitor profit, to smarter Meta bidding strategies and supply chain overhauls, this episode is packed with actionable insights. If your brand is stuck at a growth plateau, or bleeding margin from inefficiencies, this is the roadmap you've been looking for.You'll walk away with a clear, tested list of what's working right now—and where you might be leaving serious money on the table.//CHAPTER TITLES:00:22 - Not Launching Enough Products8:21 - Lower Cost of Product Launch15:33 - Price Testing18:08 - Target ROAS Campaigns21:43 - Supply Chain Management28:05 - Brand Marketing// SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Cherene Aubert is the SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Follow Cherene on X at https://x.com/ChereneAubert and on LinkedIn at https://www.linkedin.com/in/chereneetemadi/.//Cherene Aubert has helped scale some of the most impressive eCommerce brands—from Bobby's 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty. In this episode, we dive deep into what separates the next level operators from the rest: brand vs performance, measurement nuance, retail sell-through, and how AI might change everything (again). If you're an 8 or 9-figure operator trying to think 3 steps ahead, this conversation is a masterclass.Topics Covered:-Brand vs. performance marketing at scale-Attribution without over-measuring-Scaling retail without cannibalizing DTC-How top operators are integrating AI today-Surviving the end of the old Facebook playbook//CHAPTER TITLES:3:16: Day to Day of an SVP7:02 - Why The Attribution of Bank Account Never Lies14:57: Allocation Your Marketing Budget23:50 - Turning Influencer Strategy Into A Direct Sale40:40 - Measuring Your Ad Dollars//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY EPISODES!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
As our unofficial “shadow guest”, Taylor Holiday, CEO of Common Thread Collective, finally joins us to unpack what growing a brand actually looks like in 2025. From shifting Meta performance and rising creative demands to tighter margins and changing consumer behavior, we explore the real constraints shaping how brands operate today.We talk about how the best brands are adjusting their messaging to drive performance, how to think about media spend through a margin-first lens, and why bundling, offer structure, and disciplined execution are more important than ever.Taylor also shares his take on the evolving balance between brand and product-led growth, how to think about testing in a high-cost environment, and why most teams of the future will look leaner, faster, and increasingly AI-powered.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction 04:08 E-commerce Challenges and Growth Strategies11:08 Navigating Meta's Advertising Landscape18:14 Optimizing for Incrementality and Brand Engagement25:21 The Role of Brand Activations and Measurement37:44 Unlocking New Reach in Marketing40:05 The Short-Term Impact of Advertising43:39 Balancing Brand and Performance Marketing46:24 Evolving Marketing Strategies for Growth49:19 The Role of Creative Campaigns in Business Growth53:08 The Future of Marketing and AI Integration01:00:09 The Changing Landscape of Creative Development01:05:42 The Role of Humans in an AI-Driven WorldOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Fan Bi is the Co-Founder of The Hedgehog Company, a buyer and advisor of ecommerce brands with 4 brands in your portfolio. Follow Fan on X at https://x.com/lifeofbi and LinkedIn at https://www.linkedin.com/in/fanbi/.////Are half of Shopify brands building businesses… or illusions?In this brutally honest episode, Fan Bi (The Hedgehog Company) breaks down why 50% of eCommerce brands may be worth nothing—despite flashy revenue. After reviewing 300+ P&Ls, Fan shares hard-earned insights about margin traps, mispriced equity, and the brutal realities behind “successful” DTC brands.You'll learn:Why revenue doesn't equal valueThe red flags investors see in most Shopify P&LsWhat healthy eComm businesses actually look like todayWhen growth becomes a liability, not an assetAnd how to evaluate your business before it's too lateThis is a must-watch for 7–8 figure founders and operators who care more about profit and enterprise value than vanity metrics.//1:15 - Why Fan Bi Has Looked At 300+ Businesses6:00 - Importance of being Financially Disciplined14:21 - Learning From Failure24:56 - Risk vs Reward To Increase Your Margins33:00 - Why After 15 Years Fan Is Still In E-Commerce?42:12 - Business Problems vs Desired Problems// SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at www.richpanel.com.//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Is now a terrible time—or the best time—to be in eCommerce? In this episode, we break down the real impact of rising tariffs, AI disruption, and changing consumer confidence. You'll learn how top DTC brands are cutting costs, rebuilding supply chains, and unlocking hidden margin with tools like AI, offshoring, and incrementality-based ad strategies.Whether you're navigating supply chain challenges or looking to future-proof your P&L, this is a practical playbook for serious operators. Featuring real insights for:7- and 8-figure DTC brandseCommerce foundersAgency and brand-side operators//CHAPTER TITLES:0.48 - Consumer Confidence In Purchase Decisions3:00 - Retail Is Still Growing8:58 - 3 Things Pushing E Commerce Forward23:00 - Strategy To Maneuver Through Tariffs For Your Business28:13 - What To Cut From Your Business To Survive Tariff Increases//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to:Any visible weakness in consumer spending related to tariffs;The viability of AppLovin and Pinterest for eCommerce advertising;The evolving business model of digital advertising agencies;The appropriate proportion of platform budget to route through Advantage+ and PMax.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X https://x.com/andreilunev.//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com//In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what's next in paid media strategy, this episode delivers real-world frameworks and technical insight you won't hear anywhere else.//CHAPTER TITLES:3:00 - Why Bid Caps Is The Go To For Media Buying10:08 - Effectiveness of Manual Bids In Meta20:32 - Challenges of Reliable Bidding In Google26:10 - Helpful Tools For Digital Ads33:00 - Analyzing Google Data Trends42:00 - Do Ugly Ads Really Work?
What if your marketing team never slept and could execute flawlessly 24/7? In this episode, I geek out with Jacob Posel (until recently, Director of AI at Common Thread Collective), who's building AI agents that act like your own go-to-market team. If you've been curious about how to leverage AI to run parts of your business more efficiently, you're going to love this one. Listen in as we talk through what an AI “agent” really is, how to train your team to use AI tools effectively, and how Jacob's playbook can help make your entire company more productive. We also get into prompting best practices, the most exciting new protocols and tools in the AI space, and how Gemini and deep research agents are changing the game. This episode leans geeky (no apologies!), but it's a fun ride with a ton of practical insight you won't want to miss. You can find show notes and more information by clicking here: https://bit.ly/3XA9Yfh Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Referenced Video Links for other videos:https://open.spotify.com/episode/0BOKQLVvmP0hnoPq1M0m0P?si=Zekr_FFdTqGPG830CHZg4Qhttps://open.spotify.com/episode/0siAjFV5WfEui8eXxOdikJ?si=y5vvyL_1QPSjeSUQB-9Wew//CHAPTER MARKERS:00.38: Work Around For Meta Ad Limits6:09: Diversify Ad Formats13:44: Ad Creatives & Quality For Meta21:45: Testing Ads & Investing In High Performing Creatives//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
Oaks & Jabs have a visit from an old mate while getting into some dope tracks with AUS representing. It does get quite serious towards the end but we've got you, don't be afraid. For real though it's a jam packed episode. Hope you enjoy the listen. Playlist: Virst Of The Year by Kyle Wilkins Hustle by Kaboose ft. Cjae Who Is He? (Terror Firma Remix) by Oakbridge Intent To Distribute by R.kitect, C-Lance & Da Commissioner You're Gonna Need Me by Taelor Gray S E R V E by REFVGE (Cyfe II, WAY?, Josh Lecroy & Bianca Silver) Hallelujah by Common Thread Collective & Izzy n The Profit ft. Kris-Bo & Bugsy Ocampo Social Housing by Deca OTA ft. Mauricesax Goodfellas by Thy Evangelist & Ohdee ft. Goosebumps & Charlie Bucket Sufficient Grace by Knaladeus ft. Javy XI & Aciya Iona Be Back Soon by The Profit Agape by J.Solo ft. ATTAM & Joshua Penn Vote on the playlist at www.definitionradio.com/show/943 Leave your requests/shout-outs on our socials www.facebook.com/DefinitionRadio www.instagram.com/DefinitionHH www.twitter.com/DefinitionHH www.krosswerdz.com
FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/afADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/afAdMissionGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip// Olivia Kory is the Head Of Strategy at Haus Analytics. You can work with Haus by visiting www.haus.io. Follow Olivia on X at https://x.com/oliviaakory and LinkedIn at https://www.linkedin.com/in/olivia-kory-50230812/.//SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip// Sean Christman is the VP of Operations at Cuts Clothing, a DTC apparel business doing over $50M in annual revenue. Follow Sean on X at https://x.com/seanchrstman. Book consulting time with him on MentorPass at https://mentorpass.co/me/seanchristman.FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.AdMissionGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //SUBSCRIBE TO MY CHANNEL!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visitinghttps://bily.ai.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here:https://bit.ly/3x99lip//SUBSCRIBE TO MY CHANNEL!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew:https://ajfgrowth.com
Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and spearheading website merchandising and CRO. Before MentorPass, Sarah was the Director of eCommerce at OluKai, an eCommerce Growth Strategist at Common Thread Collective, and the Director of Media Buying at Tier 11. In this episode… When managing digital advertising, businesses often rely on outdated strategies like tweaking campaign settings in hopes of driving results. However, this approach overlooks the role of content quality and product strategy in achieving sustainable growth. So how can businesses effectively scale beyond the limits of traditional media buying tactics? E-commerce consultant Sarah Carusona explains that modern growth relies on a combination of innovative product launches and compelling storytelling. Brands must focus on creating excitement through consistent new product releases and engaging narratives that capture consumer interest. By shifting their efforts from micromanaging ad accounts to developing robust marketing calendars and creative strategies, companies can build long-term success. Sarah also stresses the importance of moving beyond short-term fixes and reactive problem-solving toward proactive planning for future growth. In this episode of the Up Arrow Podcast, William Harris chats with Sarah Carusona, a Fractional CMO and Head of Growth at MentorPass, about strategies for profitable brand growth. Sarah explains how to obtain founder buy-in for content strategies, why you shouldn't rely solely on UGC and TikTok Shop, and her attribution system for content-driven sales.
MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io. // Barry Hott is the creator of Building Ads With Barry, a live cohort-based performance creative course launching February 3rd, 2025. Sign up for Building Ads With Barry at www.buildingadswithbarry.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/ // Episodes referenced: 1 Idea Into 300 Ads Creative Strategy That Powers Meta Ads at Scale // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
Send us a textPeek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.Listen and learn in this episode!Key takeaways from this episode:Usable Technology:Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.E-commerce Growth:The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.Effective Marketing:Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.Creative Advertising:High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.Financial Management Tools:Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.Knowledge Sharing:Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.Podcast Networking:Podcasts serve as excellent networking tools, facilitating connections and industry insights.Niche Market Focus:Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.Involvement in Business:Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.Today's Guest:Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. // To get the Unit Economics Calculator with the Delayed Purchase Multiplier calculator that I showed in this episode, sign up for my email list at https://ajfgrowth.com. The dynamic UTM string to add to your ads is: utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&fbadid={{ad.id}} // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO THIS PODCAST FOR WEEKLY CONTENT! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. // FOLLOW UP WITH MEHTAB • Follow Mehtab On X: https://x.com/MehtabKarta • Contact Karta Ventures: https://www.kartaventures.com/ // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com// // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // Taylor Holiday is the founder and CEO of Common Thread Collective. Follow Taylor On X: @taylorholiday Work With Common Thread Collective: www.commonthreadco.com // SUBSCRIBE TO MY CHANNEL! // FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af SUBSCRIBE TO THE PODCAST! // ABOUT MY GUEST Jordan West is the CEO and Founder of Upgrowth Commerce, a social commerce agency based in Vancouver, CA. Work With Jordan at upgrowthcommerce.com Follow Jordan On X: @jordantwestecom Secrets To Scaling Your Ecommerce Brand: https://open.spotify.com/show/0T5nt6pLvgmP5Rr2tzAwLv?si=ed236d4e8f0e47dfFOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. // FOLLOW UP WITH ALEX: x.com/heyitsalexp FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai ABOUT MY GUEST Taylor Lagace is the Co-Founder and Co-CEO at Kynship, a full service growth marketing agency. Follow Taylor On X: @taylorlagace Work With Kynship: www.kynship.co FOLLOW UP WITH ANDREW Follow Andrew On X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
IMPORTANT NOTE: I put together a Notion Card with an updated version of the document I shared in this video, including links to examples of different creative formats. You can access it free here: https://bit.ly/3ADsNWA As promised, get 50% off the first month of CreativeOS + a free 3-day trial: https://www.creativeos.com/creative-os-faris FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com #metaads #facebookads #ecommerce #advertising
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com #metaads #facebookads #ecommerce #advertising
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at movesupplychain.com. Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af. Get the best media buying training on the Internet with ADmission from Common Thread Collective by visiting www.youradmission.co/andrew-faris-podcast. PREVIOUS EPISODES WITH JACK: "Jack Rubin's $50M Playbook? Extreme Focus." (Spotify, Apple) "Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Spotify, Apple) FOLLOW UP WITH JACK Follow Jack on X: @JackRubin1 FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com
SPONSORS Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast LIANNA'S PREVIOUS AFP EPISODE "Your Brand Is Too Boring. Lianna Can Help You Fix It." (Spotify; Apple) FOLLOW UP WITH LIANNA Follow Lianna on X: @punchlinecopy Work with Lianna: punchlinecopy.com FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW Twitter: https://twitter.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
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