Podcasts about conversion sciences

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don't convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).

It took much longer than I expected, but we FINALLY have Brian Massey as our special guest after nine seasons of The Ripple Effect Podcast.  This man right here is the reason why I got into podcasting. There is no The Ripple Effect Podcast if Brian hasn't injected this tiny idea into my brain. I said it in the interview and will repeat it as I type this. Brian has always been that guy who's ahead of his time. Back when podcasting wasn't as popular as it is today, Brian told me it would be the next big thing. Turns out he's right. Seriously, I think he is Nostradamus reincarnated! Piecing together his Computer Programming roots and his Marketing experience, Brian Massey, a.k.a. The Conversion Scientist, started a consulting company– Conversion Sciences. Practicing the science of data analytics, lead generation, email marketing, and web conversion optimization, Brian and his team help businesses grow by turning traffic into sales. Aside from being the "guy in the lab coat," Brian Massey is also the Author of "Your Customer Creation Equation," a book about the five online formulas for achieving results from high-performing websites. This book will help aspiring Digital Marketers and Entrepreneurs out there! Be sure to listen to the full podcast episode to get a grasp of transforming data into insights to help your clients or your business. Learn more about the nitty-gritty of Brian Massey's work by visiting www.conversionsciences.com or through LinkedIn at https://www.linkedin.com/company/conversion-sciences/. If you liked this episode, please take a second to hit that subscribe/follow button or give this podcast a five-star review. It will help a lot in creating more content like this for you! As always, stay awesome and Ripple On!!!  

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, Founder and Conversion Scientist of Conversion Sciences. The topic is: Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques.

Hello everyone and welcome to another incredible episode of the Talk2Rami "Founder's Series" Podcast, where I interview movers and shakers, as to why they do what it is exactly they do! In today's episode, I had the pleasure of sitting down with Brian Massey, AKA, The Conversion Scientist at ConversionSciences.com! Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. Through a steady diet of measurement and testing, Conversion Sciences will let your visitors tell us how they want your site to serve them and what will generate more leads, more subscribers and more sales for your business. Brian also has his podcast, Intended Consequences. The Intended Consequences Podcast believes behavioral science can be used to predict the success of marketing campaigns, and they're going to teach the world how. In an age of abundant data and finite resources, the Intended Consequences podcast gives the listener a rare blend of technical insights and marketing vision to help the marketer create campaigns that truly convert. Learn more at: Conversionsciences.com and check out the #podcast at https://open.spotify.com/show/2FH24vY...

Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it's time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Topics Discussed and Key Points: Looking at the science of conversion and not just the art Using behavioral science to understand the thought process of prospects What data we should be looking at that informs strategic conversations with prospects Tools to help track engagement metrics Updating your website and communication tools to adapt to social distancing limitations Designing a website that gradually educates cold prospects to warm them up over time Creating content and designing web pages for different segments Designing your website as a draftsman rather than as an artist Optimizing your website for the mobile experience Episode Summary: In today's episode, Debbie speaks with Brian Massey, Managing Partner at Conversion Sciences, a data-driven conversion optimization agency which seeks to “find those impulses to act that are hidden in your site.” If you are counting on the internet to drive your business, you cannot manage it without having access to behavioral data. Brian says that his role is not just the scientific complement to the art of marketing, but one that allows the marketer to “expand their art to be more creative”. Most businesses today do not need more leads, but more conversion. If they are aware of the data indicating the number of visitors, conversions, and the bounce rate (many companies do not even track these numbers), the first step is to look at the primary call to action that you want a particular page to make. Look at the amount of leads you are driving and how many engagements you are getting. Understanding the data helps you manage your relationship with visitors intelligently. Bounce rate is a great measure of the quality of the traffic on your website. There is a constant tension between getting more traffic and making the landing experiences better, and there is not necessarily a correlation between the two. Troubleshooting the experience to get more conversions requires an analysis of the visitor's behavior as they navigate your site or landing page. Your website should always be updated to adapt to changes in the market. On the most practical level, this means looking at engagement metrics not just to know that data, but to know how to take action based on those changes. Conversion optimization is “an assembling of segments”, starting with the largest segment in the early stages of your business. Personas are a great tool for understanding what those segments are so that you can keep track of the types of visitors on your website. As you scale and become more sophisticated with your site, you can have more offers targeted toward specific segments. In the senior living space, some of those segments could include the adult children, seniors who would rather live in their home, and seniors who prefer a community. You should have a variety of content that caters to these different segments, and have pages on your website specially designed for these different kinds of content. Analytics will show how different segments behave differently on the pages you designed specifically for them. Links: Conversion Strategies

Todays Guest: Brian Massey is an international speaker and author of "Your Customer Creation Equation.". He is Founder of Conversion Sciences, a Turn-Key CRO Agency founded 2007.We will have an expert discussion today covering topic like:- Why the importance of conversion optimization is often overlooked by SaaS marketing leaders- What are the top 3 mistakes companies are making- Where on SaaS Websites is typically the weakest link – landing page, content, lead magnet, contact or booking page, pricing page?- What can SaaS business do to speed up progress in CRO- In which areas Artificial Intelligence can help 

Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation.  He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How to tweek emails in order to have better conversion How to prepare your list before engaging the agency The best strategy for increasing your open rate Is trust the most important metric? How to arrive to the right message that will lead to conversion The most important triggers for clicking reply button How to choose the right form of email  So these were Brian’s tips from the conversion lab. Put them to action and let us know how it goes!!  Happy Cold Emailing!  Jeremy and Jack Resources: Your Customer Creation Equation, a book by Brian Massey Waiting for Your Cat to Bark?, a book by Bryan Eisenberg and Jeffrey Eisenberg Thinking, Fast and Slow, a book by Daniel Kahneman https://conversionsciences.com/how-long-should-your-emails-be-what-the-data-tells-us/, episode on email marketing  Intended Consequences CRO, Podcast by Conversion Sciences

What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.  Quick Links:  Connect with Rob Learn more about Libsyn Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool.  Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.  Listen in to hear the full conversation. Quick Links: Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ Learn more about Speak2Leads: https://www.speak2leads.com/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.  Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.   Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.  Resources and links discussed: Connect with Liz: https://www.linkedin.com/in/liz-willits/  Learn more about AWeber: https://www.aweber.com/  30-day Trial of AWeber: https://www.aweber.com/order.htm  AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well).  Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management.  As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain.  In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage.  Resources and links discussed: Follow Lance on Twitter @loveday Learn more about Closed Loop Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Chris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io.  Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more. Essentially, Chris helps people get to know the numbers - to grow the numbers.  He is genuinely excited about analytics, and Google Analytics specifically. He is infectious. So, if you listen to this episode of Intended Consequences, you might get excited about analytics, too. How can anyone plug into Google Analytics? And where do you start? You'll be surprised by some of Chris’ answers. Listen in.  Resources and links discussed: Follow Chris on Twitter @mercertweets Learn more about MeasurementMarketing.io Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

“The best way to really learn something is to teach it to someone else."  In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in.  Resources and links discussed: Connect with BJ: bjfogg.com  Learn more about Tiny Habits: tinyhabits.com/book Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in. Resources and links discussed: Follow Olivia on Twitter @ortdesign Learn more about Directive Consulting Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her. A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.  I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix. I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out. Resources and links discussed: Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/  Learn more about VisionEdge Marketing: https://visionedgemarketing.com/  Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion!  Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques! So what's their formula? Well, it could be:  - 1 part respect for the data - 2 dashes of taking the time to focus on getting creative - It's 1 overflowing cup of tapping into the creative and fearless child we all once were. - Sprinkle in some hardcore experience in the marketing trenches And voila! Conversions, optimized! Don your lab coat and join Brian and Casey as they dissect conversions! Have a question? Join the discussion on Instagram! This special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show. -------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows.  What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand.  Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling.  Resources and links discussed: Run a free WebPageTest report on your site  Check out this Google Car-Buying Process article Lukas mentioned Connect with Lukas Learn more about Pathmonk  Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

On this episode of Intended Consequences, host Brian Massey is pulling in Joel Harvey - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.  Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen.  Resources and links discussed: Follow Brian on Twitter @bmassey  Follow Joel on Twitter @JoelJHarvey Learn more about Conversion Sciences

If you’re a designer, eventually your designs will be evaluated by neophytes. Whether you’re part of an in-house team or work for an agency, your best work is going to be scrutinized by company executives who never spent a day studying design or doing any UX research.  Do you stand alone defending your designs or give them what they want?  Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience, and he has a unique perspective on the value of data to the designer.  On today’s show, Tom and Brian continue their discussion of data and the design process. Listen in as they examine how you can effectively defend your designs with data. Quick Links:  Connect with Tom Follow Brian on Twitter Learn more about Conversion Sciences

If you’re designing for the web, you’re in a wide-open space of possibilities. These seemingly endless options can produce anxiety and hinder your design efforts, as every unknown feels dangerous.  What if integrating data into your designs is the answer? Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience. He has a unique perspective on the value of data for the designer.  On today’s show, Tom and Brian discuss the nuances of introducing boundaries to the design process, and how these constraints can improve the effectiveness of your designs. Listen in to hear the full conversation. Resources Discussed: Studies of Rats Quick Links:  Connect with Tom Follow Brian on Twitter Learn more about Conversion Sciences

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements.  On today’s show, Calum and Brian discuss the finer points of “prospect theory,” along with how to start building the foundations of trust as soon as your prospects see your web copy. Listen in to hear the full conversation. Resources Discussed: Myers Briggs Test http://www.mypersonality.info/personality-types/ www.personalitytype.com/career_quiz Kolbe Index https://kolbe.com  Stanford Study: https://credibility.stanford.edu/guidelines/index.html The Speed of Trust by Stephen M.R. Covey Waiting for Your Cat to Bark by Brian & Jeffrey Eisenberg Thinking Fast and Slow by Daniel Kahneman Quick Links:  Connect with Calum  Learn more about The Negotiations Experts Follow Brian on Twitter Learn more about Conversion Sciences

Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool.  Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.  Listen in to hear the full conversation. Quick Links: Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ Learn more about Speak2Leads: https://www.speak2leads.com/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.  Quick Links:  Connect with Rob Learn more about Libsyn Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

In this episode of Intended Consequences, we’re bringing you a direct competitor of Conversion Sciences. Why? Because you need a second opinion, and we’d rather you find it here than on your own. So we’ve brought in Jon McDonald, the founder and president of a conversion optimization agency called The Good, to chat with Brian on when you should–or should NOT–start investing in conversion rate optimization. His method and background are surprisingly similar to Brian’s, and the two have been at it about the same amount of time. Listen in as they share some industry secrets, pricing models, and even a few facepalms. Quick Links:  Connect with Jon Learn more about The Good Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed.  In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts.  Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta’s ‘Earbud Intimatacy’: https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has the impact been from this document? Did businesses learn the lessons of the Cluetrain Manifesto?  This conversation took so many turns that we split it into two parts. Our next episode features Part 2 of Brian and Tara’s conversation as they discuss social media, which was nothing like it was when the Cluetrain Manifesto was created. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta "Earbud Intimate": https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Contrarians are very important during times of change. They're often one step ahead of the herd.  Are you a marketing contrarian? Here's a quick test. Listen in as Intended Consequences host Brian Massey reads the Cluetrain Manifesto and make note of how you feel.  Are you feeling excited or just meh? If you're excited, you are probably a contrarian. Do you feel a sense of hopelessness as you read? Then you might be a contrarian trapped inside a role that is too rigid for you. If you felt hopeful, you may be in a place that works for you. Resources and links discussed: Cluetrain Manifesto: http://cluetrain.com  Creative Commons license: https://creativecommons.org/licenses/by-sa/4.0/ Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

“The best way to really learn something is to teach it to someone else."  In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in.  Resources and links discussed: Connect with BJ: bjfogg.com  Learn more about Tiny Habits: tinyhabits.com/book Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies. Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take. Resources and links discussed:Connect with Liz: https://www.linkedin.com/in/liz-willits/ Learn more about AWeber: https://www.aweber.com/ 30-day Trial of AWeber: https://www.aweber.com/order.htm AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htmFollow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.  Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.   Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.  Resources and links discussed: Connect with Liz: https://www.linkedin.com/in/liz-willits/  Learn more about AWeber: https://www.aweber.com/  30-day Trial of AWeber: https://www.aweber.com/order.htm  AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her. A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs.  I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix. I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out. Resources and links discussed: Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/  Learn more about VisionEdge Marketing: https://visionedgemarketing.com/  Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of them did not trust and were not impressed by the work done by marketers. By comparison, 90% of them trusted their CIOs and CFOs. I did some additional research and found more incriminating news. Forrester recently reported that "dozens" of major brands had eliminated the CMO position altogether, brands like Johnson & Johnson, Kellogg's, Taco Bell, and Netflix.I wanted to get to the bottom of this. Was I part of the problem, focusing on just one channel? And why does Laura believe CMOs are losing their seat at the table in the c-suite? Listen in to find out.Resources and links discussed:Connect with Laura: https://www.linkedin.com/in/laurapattersonvem/ Learn more about VisionEdge Marketing: https://visionedgemarketing.com/ Check out the Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in. In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in. Resources and links discussed:Connect with ChrisLearn more about InnerViewCheck out the brand transfer score blogFollow Brian on Twitter @bmassey Learn more about Conversion Sciences

"Marketing needs to generate more leads," says sales.  "Sales needs to follow up on the leads we're sending them," says marketing.   Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.  This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.  In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.  Resources and links discussed: Connect with Chris Learn more about InnerView Check out the brand transfer score blog Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals. When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results. So how does this work with video?  I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as: How does video increase conversion rates on a homepage and landing page? What are the most important things to consider when using video on a webpage? And what mistakes do businesses make when producing a video for conversion? And more Tune in as we reveal the secrets to boosting conversion using video.

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Having a true understanding of your target customer is the first step in building an effective marketing plan.  How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work? Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy. On this episode of Intended Consequences, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers. Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution. Resources and links discussed: Connect with Josh Learn more about Outbound Engine  Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website.  Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur.

There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows.  What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand.  Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling.  Resources and links discussed: Run a free WebPageTest report on your site  Check out this Google Car-Buying Process article Lukas mentioned Connect with Lukas Learn more about Pathmonk  Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.  Resources and links discussed: Check out Conversion Sciences’ blog on Mobile CTA Buttons Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in. Resources and links discussed: Follow Olivia on Twitter @ortdesign Learn more about Directive Consulting Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

As a customer, do you really want to create an account for every single website you interact with? Absolutely not.  On the other hand, you want online retailers to know who you are. Having a guest checkout is one way to keep people from leaving your ecommerce site before they buy. This is also why a website without a guest checkout is regarded as a “conversion killer.” In this episode, Intended Consequences host Brian Massey (@bmassey) dives into how you can test and implement guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers actually complete the purchase.  Resources and links discussed: Check out the full article here Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management.  As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain.  In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage.  Resources and links discussed: Follow Lance on Twitter @loveday Learn more about Closed Loop Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well).  Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion Scientist, and the Managing Partner of Conversion Sciences, Brian Massey, returns to the Hard Corps Marketing Show to give marketers the encouragement to go forth and test! Test out your crazy idea and see if it makes a difference for your brand! Check it out!   Takeaways: If you keep doing the same thing you are going to get the same results.  Go do an experiment and see if your crazy idea will have an impact on your brand. Focus group data can guide you but it is not reliable to make changes solely from those results. Run a test to get a larger sample size. You do not have to have a PhD or be a scientist to do testing in marketing. Get comfortable with the idea that a lot of experiments will fail. Learn from the failure and work through it. Consider testing causality. For example, are people finding your business from the search bar or are they buyers that know what they want, so they use the search bar and type in exactly that? Have a measurement of your campaigns all the way through to the CRM. This will better assist with understanding what efforts are driving conversion. Aim to optimize your marketing campaigns that are performing. Consider doing a podcast, it builds trust with your audience and it builds relationships with your guests.  Conversational marketing can increase credibility with site visitors and grow lead generation. The best time to ask someone to do something, is right after they have done something. Consider asking your buyers after they have made a purchase, what almost kept you from purchasing today?   Links:  Twitter: https://twitter.com/bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ Intended Consequences: https://conversionsciences.com/cro-podcast/ Conversion Sciences Website: https://conversionsciences.com/    Busted Myths: You should always do the same thing in marketing, if it's not broken, don't fix it. - You can always be optimizing your marketing. If you keep doing the same thing you are going to get the same results. Testing allows you to see what you can do to get better conversion rates.   Shout Outs 16:32 - Dr. Diane Hamilton 46:59 - Michael Greenberg

Barbara Cavness is the CEO of (un)Common Logic, a digital marketing agency that enables talented people to do great things. Her team investigates digital marketing data to find surprising facts that can solve their clients’ toughest problems. Barbara is very purposeful in her approach to building teams, even though she encounters all of the same obstacles that Conversion Sciences does.  In this episode, you’ll learn how this former Duke University lacrosse player became the head of a marketing organization and how she fosters teamwork, curiosity, and creativity. Resources and links discussed: Connect with Barbara Learn more about (un)Common Logic Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

We discuss the benefits and operational challenges associated with establishing an online testing and personalization program for DTC eCommerce. This month's interview features Brian Massey from Conversion Sciences.

Chris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io.  Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more. Essentially, Chris helps people get to know the numbers - to grow the numbers.  He is genuinely excited about analytics, and Google Analytics specifically. He is infectious. So, if you listen to this episode of Intended Consequences, you might get excited about analytics, too. How can anyone plug into Google Analytics? And where do you start? You'll be surprised by some of Chris’ answers. Listen in.  Resources and links discussed: Follow Chris on Twitter @mercertweets Learn more about MeasurementMarketing.io Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

What if you could see the analytics of any of your competitors' websites? Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will. Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system. So now, Mike is making data and analytics broadly available for everyone. In this episode, you’ll hear why he's pricing this so anyone can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access. Resources and links discussed: Follow Mike on Twitter @mrspy Learn more about Nacho Anayltics Learn more about SpyFu Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Dr. Diane Hamilton is an expert in emotional intelligence and behavioral science. She is an author, radio host of “Take the Lead Radio,” and creator of the Curiosity Code Index - which we will dive into on this episode. Curiosity is a topic that is at the core of everything marketers do. We're all about experimenting,  discovering data, and getting answers when it comes to website redesigns, launches, and campaigns. What drives the desire to get these answers? Curiosity. And curiosity is a doorway into the mystical peak experiences called "flow." In some areas of our lives, we all find ourselves obsessing about how things work, why they work that way, and what we could do to make things better. Unfortunately, the area of our lives that we spend the most time on isn't the one we are most curious about: our work. Listen in as Dr. Hamilton discusses the four factors that limit our curiosity. Resources and links discussed: Connect with Dr. Hamilton Check out the Curiosity Code Index Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build. Resources and links discussed: Connect with Tim Learn more about SiteTuners Read Tim’s book Learn more about the Digital Growth Unleashed Conference Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. 

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google's search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. 

Chris Nolan [not the Batman movie director] is the Senior Growth Strategy Manager at BigCommerce - and a former Conversions Sciences employee. Although Brian Massey and the team misses Chris, they have enjoyed seeing how a conversion scientist takes on a big organization like BigCommerce, a company that builds e-commerce software for businesses. Chris jumped out of his lab coat and into the fire as BigCommerce recently redesigned its website. You’ll hear Chris’ challenges and triumphs as a new hire nudging a culture from the bottom during a website relaunch. His challenge is the same challenge that "woke" marketers are facing in every industry - how do I get an entrenched culture to adopt data and testing? In this episode, you’ll hear Chris walk us through agency relationships, differentiating mobile from desktop sites and how to think ‘market-first’ to get the right site experience for your next redesign. Resources and links discussed: Connect with Chris Learn more about BigCommerce Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts.If you're contemplating a website redesign, this is a must-listen.

Imagine your website is a doll. You choose the clothes, hats, and shoes for it. Some you buy, some you make yourself. Your website is similar. You rent server space from a host and drop a content management system on it. It’s a generic, website-shaped form that you can begin dressing. On this episode of Intended Consequences, we’re talking with David Vogelpohl (@wpdavidv), VP of Web Strategy at WP Engine, a premium WordPress platform. You’ll hear how - contrary to popular belief - data doesn’t really matter for David and his team when it comes to website redesigns. He says no matter what, an agency has to use data to show customers the results - and as an agency, you have to live with the good - and the bad. David tells us the website host you choose forms the bones of your ‘digital doll’ - and limits what you can make of it. Listen in as he explains. Resources and links discussed: Follow Brian on Twitter @bmassey Follow David on Twitter @wpdavidv Learn more about WP Engine Learn more about Conversion Sciences

On this episode of Intended Consequences, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Joel on Twitter @JoelJHarvey Learn more about Conversion Sciences

Trying to understand what a company thinks they need to accomplish compared to what they actually need to accomplish is not an easy task. That’s where Dan McGaw (@danielmcgaw), CEO of Effin Amazing, comes in. On this episode of Intended Consequences, we’re talking about ICE Framework - what it means and how marketers can apply it as they experiment. Dan and his team identified that a missing component of this framework was Velocity, or the speed at which a test can be completed with statistically significant results. Hear how Dan applies this VICE model to everything from his clients’ marketing projects to hiring new candidates on this week's episode. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Dan on Twitter @danielmcgaw Learn more about Effin Amazing Learn more about Conversion Sciences

In this episode of Intended Consequences, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned. Garrett tells us how to solve these problems on this week’s episode. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Garrett on Twitter @gmehrguth Learn more about Directive Consulting Learn more about Conversion Sciences

Are visitors engaged enough to get through the pages of content on your website? On today’s Intended Consequences, Hotjar’s Andrew Michael is breaking down a tool that’s focused on helping you understand your users. You’ll also hear how to understand which tools are truly valuable, and which are just giving you "interesting" insights. If you’re striving to learn how tools actually empower marketers to serve their online prospects better, listen in. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Andrew on Twitter @andrewmichaelsa Learn more about Hotjar Learn more about Conversion Sciences

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

On this episode of Intended Consequences, we’re talking with Lindsay Tjepkema, Director of Marketing for the Americas at Emarsys. Lindsay is a marketer who markets to marketers. Find out how she walks the line between creativity and efficiency, crayons and spreadsheets, design and databases - and how she uses marketing stacks to create stacks of cash. Listen in as we dig into the question of "why is it that marketers seem to struggle to get to that next to the next level of success?” Resources and links discussed: Follow Brian on Twitter @bmassey Follow Lindsay on Twitter @blueprintmkt Learn more about Emarsys Learn more about Conversion Sciences

Key Takeaways: Moore’s Law. Back in 1965, Gordon Moore predicted that we’d be able to fit twice as many transistors on a microchip every year. We are experiencing a golden age of tools - the tools are getting better, less expensive and getting easier to use. The future of marketing AI. Is it all about personalization? Are the metrics you’re optimizing for clear? And if not, can AI even work for you? Or how do we take all this data and make it matter? Contextualization. We are taking this idea of personalization and introducing you to a new term - contextualization. Everything you do as a marketer should flow from optimization. By understanding the metric first, then you can ideate and create based on the context that’s being emerged from the data. Resources and links discussed: Follow Brian on Twitter - @bmassey Follow Olcan on Twitter - @Olcan Learn more about Scaled Inference Learn more about Conversion Sciences

Key Takeaways: The Human Biases Holding You Back. Learn more about human biases, how they work together, and why it impacts your role as a marketer. Gain Executive Buy-In. How do you know what made your customer buy to begin with? Who is your buyer? And when you get the answers to these questions - how do you get buy-in from leaders in the organization to make the pivots needed based on the data? Understanding What Drives. It’s important to know which calls to action tend to drive the most clicks, and which pages (Instagram, Facebook, Twitter, etc.) are getting the most ad traffic. Resources and Links Discussed: Follow Brian on Twitter - @bmassey Follow Valentin on Twitter - @ValentinRadu Learn more about Omniconvert Learn more about Conversion Sciences

Key Takeaways: Thank you page survey: Find out why this should be a part of every website that processes sales, subscriptions or registrations of any kind. What almost kept you from buying today?: In this episode, learn what’s more effective than Net Promoter scores or pre-sale feedback queries. “Liking” In Action: Learn from Curtis when the best time to ask someone to do something is. Data Tools: Find out which tools to use that allow you to be more creative, all while gathering data to be effective. Resources and Links Discussed: Follow Curtis on Twitter -  @curtis_morris Follow Brian on Twitter - @bmassey Learn more about the tools mentioned - Qualaroo, Zapier, Salesforce, IBM Watson, HotJar, and SessionCam. Learn more about Conversion Sciences

Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

Brian Massey from Conversion Sciences gives us a crash course on conversion rate optimization and explains why it is an essential tool for businesses of all sizes.

Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It's time go full throttle into testing as we determine its purpose and intent, discuss how to establish proper testing techniques and focus in on some of the areas where testing is the most important for you and your clients.   Takeaways Testing is the way you collect data and it's easy to spend time testing the wrong things. Make sure it's working for you and giving you the right information. When developing landing pages you've got to let the visitor know you are asking them to do something. This is one great place to start testing. Everyone can come into testing with a bias. It's important to try to eliminate that bias to get more accurate testing results. Bias can change the interpretation of really clear data. Avoid it! Data is reducing the cost to finding the right answers. It's necessary and keeps you from wasting money on things that don't work well. Don't forget five key elements to test: value proposition, layout, credibility and authority, social proofs, trust. Not sure where to begin looking for results? The first place to look is where the data is. Everyone's a scientist. We all do testing every day. It's in our DNA. Links Twitter: @bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ https://conversionsciences.com/ Free CRO Training      

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.   Listen And Learn: How to deliver the experience your customers are expecting by using behavioral science and conversion optimization. Why most optimization strategies are broken and how to fix them. Why you don’t have to be a data scientist to implement conversion optimization. Why data only works if there is a culture of experimentation. The importance and necessity of embracing data. TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE. TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.  

On this episode, the one and only conversion scientist Brian Massey shares his favorite conversion optimization tools and tactics. Brian is the founder of Conversion Sciences, as well as the author of the Amazon Marketing best-seller "Your Customer Creation Equation” and he’s here to share his favorite conversion optimization tools and tactics for marketers.   For full show notes, visit https://earnworthy.com/121

In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI. Brian's specialty, if you haven't guessed […]

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the steps for diagnosing your websites conversion issues. Brian also explains how to rank these issues in order of importance and role. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from tools like Google Analytics. They also discuss the definition of conversion optimisation and how it is all about understanding your online visitors. In addition, they look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

James Turner, of Turner Creative. James started his business after the company he worked for picked up and moved five hours away. He didn’t want to make the move, so he took his skills and created his own conversion rates optimization company. Now he’s starting out another company, called Snap. He has caught the entrepreneurial bug and is making more money now than when he was working in the corporate world.   Famous Five:   Favorite Book? – Influence What CEO do you follow? — Elon Musk Favorite online tool? — Airstory Do you get 8 hours of sleep? — “I am trying really hard, but I also have a toddler.” If you could let your 20-year-old self know one thing, what would it be? — “You’re not going to miss out if you stay home to work on yourself.”   Time Stamped Show Notes: 01:20 – Nathan’s introduction 01:36 – What is conversion rate optimization? 02:05 – Turner recently worked with Conversion Sciences 02:45 – Getting more signups for a free trial 03:45 – Good and bad conversion rates 04:50 – “People have a hard time putting themselves in the heads of their customers.” 05:25 – The value of customer research 06:20 – How to collect data 06:30 – Talk to your customers 07:04 – Using testimonials and reviews 08:05 – Find which problem is most common in your reviews 08:20 – How Turner Creative got started 09:00 – First-year revenue was $36000 09:30 – 2015 total revenue was about $45000 09:40 – Payment per project: $10000 for 3 months 10:00 – He will revamp/renew a company’s website 10:45 – Currently 2 customers 10:55 – “I only want to do two retainers at a time.” 11:05 – James is starting a new company, Snap 11:25 – Focusing on quick copy 11:50 – His partner is Lianna Patch, of Punchlinecopy.com 12:00 – “Conversion optimized copy on demand” 12:20 – Contact him at turnercreative.ca or snapcopy.co. 14:30 – The Famous Five     3 Key Points: Take your skills and find a way to be financially successful. Take time to consider customer reviews and testimonials—utilizing this information will make your company better. Set aside time to take care of yourself and better yourself. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Airstory – A new online tool for content writing   Show Notes provided by Mallard Creatives    

Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Brian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.    Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.     He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golden age of online marketing, and he wasn't satisfied to spend his days sending mass emails.     To fully spread his scientific wings, Brian began his own online marketing laboratory and called it Conversion Sciences.     Now, with almost 20 years of online marketing experience, this programmer / marketer / entrepreneur has helped thousands of companies of all sizes from all industries be successful on the Web.     Brian is a husband, father of two, national speaker, writer and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined.   Visit Conversion Sciences at www.conversionsciences.com.   Find out more about Brian Massey at www.conversionscientist.com.

Testing Screwups and Igloo Building with Joel Harvey as Timtalks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter camping.