Positioning Value

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Seven stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage. www.clarityadvantage.com

Clarity Advantage


    • Dec 6, 2011 LATEST EPISODE
    • infrequent NEW EPISODES
    • 3m AVG DURATION
    • 8 EPISODES


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    Latest episodes from Positioning Value

    Positioning Value - Introduction

    Play Episode Listen Later Dec 6, 2011 0:42


    Introduction by Nick Miller, Clarity Advantage president.

    Do Not Confuse Effort with Results

    Play Episode Listen Later Dec 6, 2011 2:50


    In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.

    Earthquake Impact

    Play Episode Listen Later Dec 6, 2011 3:36


    In which we offer three ways to present your value proposition to clients and prospects.

    Follow the Steps

    Play Episode Listen Later Dec 6, 2011 4:13


    In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.

    Positioning Personal Value

    Play Episode Listen Later Dec 6, 2011 4:40


    In which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.

    Problem First

    Play Episode Listen Later Dec 6, 2011 4:17


    In which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.

    Say Value to Sell Value

    Play Episode Listen Later Dec 6, 2011 3:54


    In which we are reminded that we have to communicate the value of our experience to our clients in order for them to get it.

    The Strengths We Have

    Play Episode Listen Later Dec 6, 2011 3:21


    In which we are reminded to sell the strengths we have rather than those we wish for.

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