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Close Complex Enterprise Deals by Selling the Problem, Not the Product Jen Allen-Knuth breaks down how to win executive deals by anchoring every conversation to a strategic objective and building urgency around cost of inaction. Prospect into the C-suite with a 4-step structure: objective → problem hypothesis → status quo → insight (not a pitch). Run discovery around objectives, obstacles, current approach, and negative consequences—then close with “Is this worth solving?” and “Is this worth solving now?” Multithread by aligning on a one-page problem statement, ghostwriting the buying group invite, surfacing deal friction early, and facilitating consensus in the room. These Courses Will Get You to President's Club:
If you can't sell, you don't have a business. It's that simple. In this episode of the Wealthy & Well-Known Podcast, Rory and AJ Vaden pull back the curtain on one of the biggest scaling mistakes founders make: outsourcing sales too early — or worse, without a documented process. If you've ever thought: "I'm the only one who can close." "Sales is the first thing I need to delegate." "If our product is good enough, it should sell itself." This episode will challenge everything you believe about revenue growth. You'll discover: Why sales should be the last thing a founder lets go of — not the first How to know when it's actually time to hire sales support The real reason top sales hires fail inside growing companies Why a consistent sales process always precedes consistent revenue How to use call recordings (and AI) to build a repeatable, scalable system The mindset shift from persuasion to collaboration Why "maybe" is the most dangerous outcome in sales Rory and AJ break down the exact philosophy that helped them build multiple eight-figure businesses — and why they still recommit to sales when growth slows. This isn't theory. This is what keeps companies alive. If you want to scale your revenue without becoming the bottleneck… If you want a sales team that performs like professionals… If you want predictable income instead of unpredictable months… Then this is a must-listen. Because revenue doesn't grow by accident. It grows by design. And sales is the heartbeat.
Ever wondered why AI isn't the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that. Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap. Listen in and discover: • Why your shiny new AI is just speeding up bad messaging • The one mindset shift you must make before typing a single prompt • How speaking with laser‐focused relevancy stops scrolls and sparks sales • A 30-minute "Launch Messaging" system to churn out every email, script, and ad • The three ways you can approach AI (and which one wins every time) If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
What you'll learn in this episode:● Why most sales objections are surface-level distortions● How to challenge cause-and-effect statements without being confrontational● The power of asking “According to whom?” in value-based objections● How to uncover hidden fears behind pricing resistance● The lead-benefit-benefit framework for ethical influence● How pace-pace-bind gives prospects ownership of the decision● Why clarity beats pressure in every sales conversation● How the brain filters 11.2 million bits of data down to 40–50—and how to guide that focus To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
In the 8 AM Hour: Larry O’Connor and Cassie Smedile discussed: WMAL GUEST 8:05 AM - INTERVIEW - MD. DEL. MARK FISHER - member of the Maryland Freedom Caucus and represents District 27C in the Maryland House of Delegates, which covers parts of Calvert County. TOPIC: SHOCKING: Woman Testifies: Shut Down TPUSA Club, Send Conservative Students to Child Protective Services Nancy Krause in Calvert County, Maryland reported students to Child Protective Services because they started a Turning Point USA Club America (TPUSA) chapter. Man, 18, shot in head, pregnant woman stabbed 70 times — how Facebook Marketplace deals are turning deadly Trump: Ocasio-Cortez at Munich conference ‘not a good look’ DHS shutdown has no clear off-ramp Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, @CMSmedile and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Tuesday, February 17, 2026 / 8 AM Hour See omnystudio.com/listener for privacy information.
It's the most wonderful day of the year! The DYC Team gathered with some of the best in the industry this past Monday for National OSC Day to celebrate and reflect on all the ways our Online Sales teams make an impact on their builders and the industry overall. Listen in to hear insights, encouragement, and recognition from some of the best Online and Onsite pros in our industry, celebrating all you do from the Online Sales seat to keep buyers excited and engaged. Key Moments & TakeawaysThe Evolution of Online Sales - Mike Lyon reflects on how the role has evolved from a flexible add-on to a critical piece of the buyer journey, and what hasn't changed: the human element.Why Online Sales Work Matters So Much - Lena Burgin, Online Sales Consultant at Level Homes and last year's National's Rookie of the Year, shares what makes the role meaningful: the opportunity to help people navigate one of the biggest seasons of their lives, every single day.The Onsite-Online Partnership in Action - Sydney Palmer, Onsite Sales Consultant at Tilson Homes and nominee for Rookie Salesperson of the Year at Nationals, explains how strong OSC relationships directly impact sales success – keeping buyers informed, excited, and confident.Setting the Stage for the Entire Customer Journey - Cassy Williamson, Sales Trainer at Impact EightyEight and author of Unapologetic, reminds us that OSCs often create the first impression – holding the customer's hand without stepping on toes and proving that when teams work together, everyone wins.The Unseen Work Behind the Scenes - Tameka Hughes, Strategic Account Manager at CallRail, highlights the unmatched effort OSCs put in every day – from power-using platforms to shaping better tools through constant feedback.The Frontline Perspective - Cassie Smith, Director of Sales and Design at Chesapeake Homes, calls OSCs the engine of the operation and the calming force for buyers early in the process. She offers a clear message to builders still on the fence: buyers are already online, but are you meeting them intentionally?Why Marketers Should Care Deeply About Online Sales - Kevin Oakley frames online sales as the ultimate attribution method – positioning the OSC as one of the most trusted sources of insight in the entire marketing ecosystem.
In this episode, I sit down with Kate Turner—a powerhouse coach with 15 years of experience in Sales and Technology. We explore her journey through the highs and lows of working in fast-paced tech environments, fundraising rounds, executive roles, and the personal transformation that came from burning out while "doing everything right."Kate shares how she rebuilt her life and career from a place of deeper alignment, integrating nervous system awareness, boundaries, and intentional choices that serve her body and her values. If you've ever found yourself chasing success while losing yourself in the process, this conversation is a must-listen.We dive into the difference between achievement and fulfillment, why the stories we tell ourselves about productivity are often rooted in fear, and how to begin untangling your identity from your career. This episode will help you pause, reflect, and ask: what does success really mean to me?Connect with Kate:www.linkedin.com/in/kateturner9www.instagram.com/@all.in.with.katewww.kateturnercoaching.comWORK WITH ME 1:1:❥Softening into self- 3 month 1:1 with Whats App Support:https://marina-yt.mykajabi.com/offers/PAWQhZHu❥❥1:1 Coaching with me: https://docs.google.com/forms/d/e/1FAIpQLSfWcZM5s9c2OjOLwoGMI5jE6rh_JAzjN2d_vCtuVe7e3pVGxw/viewformDOWNLOAD FOR FREE:Stay or Go: 5 Clarity Questions to Reconnect with Your Inner Knowing: https://marinayt.com/stay-or-go-guideAttachment Practice: Discover the actual blocks beneath the surface so you can actually have the deep intimacy you crave: https://marinayt.com/attachment-practice Connect & Ground: 10 Incredible Somatic Practices for Nervous System Regulation: https://marinayt.com/connect-and-groundAlive & Aligned: 7 Embodiment Practices For Self Connection: https://marinayt.com/alive-and-alignedTrigger to Rooted: A step by step process of working with your triggers: https://marinayt.com/trigger-2-rooted VIEW MY COURSES & RESOURCES:https://marinayt.com/resources#/ CONNECT WITH ME:Follow me on Instagram: www.instagram.com/marina.y.t Subscribe to YouTube: http://www.youtube.com/@marinatriner Top Episode Quotes:“I thought burnout meant you were weak, not that the system was broken.”“I had to unlearn the idea that my worth was tied to what I produced.”“You can still be successful, but the cost no longer has to be your body.”“Nervous system regulation became the foundation for how I now approach everything—from work to rest.”“Reclaiming your power often means rewriting the story that got you here.”burnout recovery, redefining success, nervous system regulation, women in tech, healing from burnout, somatic healing, leadership coaching, boundary setting, burnout prevention, career transformation, kate turner, poker
Getting traffic but not making sales? Your conversion rate might be the problem.Today, we're breaking down:What a conversion rate actually isWhat a “good” conversion rate looks like on EtsyWhy this number matters more than most sellers realizeHow to calculate it for individual listingsAnd what to fix if yours is lowBecause you can double your revenue without getting a single extra visitor……if you improve your conversion rate.And most Etsy sellers aren't even looking at it.Mentioned in This Episode:
In this factual episode, Nicholas Loise, Founder of Sales Performance Team, shares how to build scalable sales teams and integrate marketing for growth. If you struggle with duct-tape sales processes and being stuck in selling, you won't want to miss it.You will discover:- How to align sales and marketing to avoid silos and boost revenue.- Why creating playbooks turns average reps into consistent performers.- What avoiding "one" dependencies like single salespeople prevents risksThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizNicholas Loise is a seasoned sales leader, entrepreneur, and marketing executive with a proven track record of helping small to midsize businesses improve their sales and marketing systems. Having served as Vice President of Sales, President, and Chief Revenue Officer, Nick specializes in building integrated processes and playbooks that drive growth, profitability, and long-term customer value. His experience spans from startups to Fortune 100 companies, where he has revamped sales structures, developed business development strategies, and enhanced customer retention.Want to learn more aboutNicholas Loise' work at Your Sales Recruiter? Check out his website at https://salesperformanceteam.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
Entrepreneurs often believe their financial stress will disappear with the next big contract, launch, or raise. But Mike Michalowicz has seen hundreds of high-earning founders and employees still living paycheck-to-paycheck. The problem isn't income; it's behavior. Now on Spotify video! In this episode, Mike returns to break down the core principles behind his latest book, The Money Habit, revealing the psychology behind why we overspend and how small changes can create massive long-term wealth. He also shares his practical personal finance system to increase savings, eliminate debt, and achieve true financial freedom. In this episode, Hala and Mike will discuss: (00:00) Introduction (03:48) Mike's Latest Book, The Money Habit (11:14) Cash Confidence and Financial Independence (17:14) Saving for Big Life Expenses (21:24) Why Traditional Budgeting Fails (24:10) Behavioral Psychology Behind Money Decisions (30:48) The Paycheck-to-Paycheck Money Cycle (37:36) The 6 Essential Money Account System (45:21) The Four Financial Seasons (54:02) Smart Debt Elimination Strategies (57:42) Money Habit Advice for Entrepreneurs Mike Michalowicz is an entrepreneur, bestselling author, and speaker specializing in small business growth strategies. He has built and sold multiple multi-million dollar companies and is the host of the podcast Becoming Self-Made. His latest book, The Money Habit, translates his business finance principles into a practical personal finance system designed to help individuals build stronger money habits and work toward financial freedom. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Advanced WiFi, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details Huel - Get all the daily nutrients you need. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING Resources Mentioned: Mike's Website: mikemotorbike.com Mike's Book, Profit First: bit.ly/-ProfitF1st Mike's Book, The Money Habit: bit.ly/MonyHabit Mike's Podcast, Becoming Self-Made: bit.ly/BSM-apple YAP E219 with Mike Michalowicz: youngandprofiting.co/E219 Hala's Speech at MIT: bit.ly/HTMITKN Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Career, Leadership, Mindset, Growth Mindset, Wealth, Stock Market, Scalability, Investment, Risk Management, Financial Planning, Business Coaching, Finance Podcast
You're at a networking event and someone corners you. For the next ten minutes, they talk nonstop about their vacation, their dog, their new car. You're not having a conversation. You're trapped in their monologue. You're annoyed. You tune out. You start looking for the exit. That's exactly how your prospects feel when you make yourself the star of the conversation. What Is Sales Main Character Syndrome? Sales main character syndrome is when you position yourself as the hero instead of your prospect. You see it everywhere: On the phone: You launch into a five-minute pitch about your company history before asking a single question. In email: You send giant blocks of text about features without mentioning their actual problems. On LinkedIn: Your connect request immediately hits them with "Here's my product, here's my calendar link, let's meet." No matter the channel, it all leads back to the same place: your product, your company, your agenda. Prospects don't care about your product yet. They care about their problems, their goals, and what's at stake in their world. When you make it all about you, you trigger resistance. Buyers feel sold to instead of collaborated with. And that leads to ghosting, objections, and stalled deals. Nobody wants to sit through a feature dump. People need relevance. They want to feel heard and know you actually get them. The Real Cost of Sales Main Character Syndrome Sales main character syndrome has consequences that will wreck your quota. Prospects disengage. When you focus on yourself and your product instead of the buyer and their needs, they tune out. Calls feel like lectures. Emails read like brochures. Messages get deleted without a response. Lose their attention, and you've lost your shot. You miss the real opportunities. By making the interaction about yourself, you fail to ask the right questions. You don't hear what's actually going on in their world. You can't identify the true pain points, the real goals, or what's actually motivating them. So you pitch solutions that don't align with what they need. You waste discovery time chasing the wrong problems. Destroy trust before it's built. Your prospects stop seeing you as a helpful guide. Instead, you're just another salesperson pushing a product. Without trust, everything gets harder and long-term relationships become impossible. The cost is too high. So how do you flip the script? The Mindset Shift: From Hero to Trusted Guide Your job is to be a trusted guide, not the hero. Think Yoda, not Luke Skywalker. Your prospect is the hero of their own story. They're the ones facing the challenge, making the decision, and living with the outcome. When prospects feel like the main character, they engage more. They open up. They trust you. And trust moves deals forward. Here's a simple three-step framework you can use in every conversation. Step #1: Change Your "I" to "Why" Stop starting conversations with: "I want to show you..." "I'd love to introduce..." "I think you'll like..." Your buyers don't care about your "I." They care about their “why.” Why should this matter to them? Why is it relevant right now? Why does it solve a problem they're actually facing? Lead with "why," and the focus shifts from your agenda to their reality. You'll stop sounding like a salesperson and start being seen as someone who understands their world. Before: "I'd love to show you our new platform and walk you through all the features we've built." After: “Companies in your industry are losing 20% of their pipeline to manual data entry errors. Here's how to fix that." One is about you. The other is about them. Step #2: Define What You Solve, Not What You Sell Most salespeople can rattle off what they sell. A platform. A service. A software solution. That's not what your buyer cares about. Buyers don't wake up thinking, "I need a new vendor today." They wake up thinking, "I need to fix this problem that's making my life harder." When you define the problem you solve instead of the product you sell, you build immediate value. You position yourself as a partner in their success, not just another pitch in their inbox. Product-focused: "We're a sales engagement platform with email sequencing, call tracking, and analytics." Problem-focused: "We help sales teams stop losing deals to slow follow-up and inconsistent outreach." Stop leading with what you sell and start leading with what you solve. Conversations convert faster when prospects see themselves in the problem you're addressing. Step #3: Listen to Hear, Not to Respond The biggest mistake in sales? Listening just long enough to jump in with your answer. Most reps wait for their turn to talk. They're mentally preparing the pitch while the buyer is still speaking. It feels efficient. It's actually ineffective. Listening to hear means shutting up long enough to understand. You catch the nuance. You pick up on the emotion. You uncover the hidden pain points that competitors miss because they're too busy pitching. Slow down. Tune in. Let your buyer feel heard. That's when trust starts to build and when real opportunity opens up. Your Challenge: Put It Into Practice This Week The shift from sales main character syndrome to trusted guide isn't complicated. But it does require awareness and intention. You have to catch yourself when you're about to launch into your standard pitch. Pause and ask, "Am I making this about me or about them?" Your prospect is the hero. Your job is to guide them to success. Make it about them. Lead with relevance. Listen deeply. Watch what happens when you get this right. Because the most successful salespeople aren't trying to be impressive. They're trying to be useful. Make your prospect the main character in every conversation. Do it consistently, and you won't have to chase attention. You'll earn it. -- Stop getting tuned out. Download the Free ACED Buyer Style Playbook and learn how to speak your buyer's language.
Feeling overwhelmed in your business but unsure where to start with delegation? In this episode of the Sales Maven Show, Samantha Prestidge, founder of Auxo Business Services, shares her practical framework for identifying how to delegate tasks and find the right person before the hiring process even begins. Most business owners approach delegation backwards. Instead of asking "What can I get off my plate?" Samantha explains why you should start by identifying what you want to keep. Her Map It, Keep It, Delegate It framework simplifies the entire process. First, map your business into three core buckets: Sales (how you find clients), Ops (how you deliver services), and Cash (how you manage finances). Then identify what lights you up and what truly requires your expertise. Everything else becomes a candidate for delegation. Samantha also addresses a common misconception about how to delegate. You do not need perfect SOPs before hiring. Many business owners delay getting help because they think everything must be documented first. In reality, a good assistant will improve your processes and create better systems than you would on your own. The conversation covers essential hiring strategies, including how to identify the right person for your team, what questions to ask during interviews, and how to spot red flags early. Samantha emphasizes the importance of clarity. Knowing what you need from a team member prevents micromanagement and supports a stronger working relationship. Key takeaways include understanding which tasks naturally group together, determining when industry experience actually matters, and being clear about your personal working style preferences. These insights help you avoid common hiring mistakes and build a team that genuinely supports your business growth. Whether you are hiring your first assistant or refining your delegation strategy, this episode offers actionable guidance to help you delegate effectively and focus on what you do best.
In this episode of Make It Happen Mondays, John sits down with Saif Khan, Regional VP of EMEA and APAC at Semrush, one of the top SaaS platforms helping digital marketers drive visibility, traffic, and growth. But this episode isn't just about tools or tactics—it's about the real human side of sales leadership.From growing up in a council estate in West London to building elite sales teams across two continents, Saif shares how a single ride-along with his uncle sparked his lifelong passion for sales. He breaks down how five years in retail taught him more about buyer psychology than any formal sales training ever could—and why emotional intelligence, not just methodology, is the real differentiator in today's market.The conversation dives into:• How burnout creeps in even during “success”• Why Saif hit pause on his career for a solo journey through Southeast Asia• The coaching crisis in frontline management• The line between AI augmentation and AI dependency—and what it means for the future of leadership.Whether you're an SDR, a VP, or somewhere in between, this episode is packed with real stories, fresh takes, and valuable lessons for anyone navigating the evolving world of modern sales.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Saif on LinkedIn: https://www.linkedin.com/in/saif-khan-cism/Check out Saif's Website Semrush: https://www.semrush.com/Check out these additional links for SemrushEmployment Opportunities: https://careers.semrush.com/jobs/Apple Podcast: https://podcasts.apple.com/es/podcast/technically-her/id1871241654?l=en-GBSpotify: https://open.spotify.com/show/7nBfeFVia9d7ClK7CVOBcV?si=9ef5467e40644435Instagram: https://www.instagram.com/semrush_life/#Youtube: https://www.youtube.com/@SemrushLifeLinkedIn:
In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links
When you're trying to grow your property management business, perfection can feel like the standard… but what if chasing "perfect" is actually what's slowing you down? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull unpack the hidden cost of perfectionism in business. They break down why striving for 100% accuracy in tools, systems, or team members leads to frustration, stalled growth, and constant "shiny object" switching. You'll learn how to evaluate mistakes the right way, when to keep a system versus scrap it, and why imperfect action often scales faster than polished hesitation. They also dive into the six core functions of a healthy business, the danger of over-optimizing the wrong areas, and how to free up your time so you can focus on what actually moves the needle. You'll Learn (00:00) Introduction to DoorGrow and Perfectionism (05:24) Optimizing Business Processes Without Perfection (11:07) Scaling Beyond Personal Limitations Quotables "Perfect businesses are out of business." "There is nothing in this world that is going to get 100% accuracy 100% of the time." "Perfectionism is usually born out of an insecurity and discomfort in ourself and we have to get comfortable with things not being perfect in order to scale a business." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry. eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right. So what are we chatting about today, Sarah? Perfection. Perfection. So this is a big challenge in business is that especially for early stage entrepreneurs, they want everything to be perfect. They judge, we judge ourselves so harshly. We're so worried. We have imposter syndrome and where we feel like people are gonna figure out that we don't know everything and that we may not know something they know. There's all these early stage entrepreneur concerns that a lot of people go through. so they have this fear that I need to make sure everything is perfect. And perfectionism can cause some serious problems. And this is a temptation, I think, for most every entrepreneur that I've ever coached or dealt with. to some degree. So let's talk about this. All So the issue that had come up was just last week on a coaching call with a client and she was saying that, you know, hey, I have this tool that does a specific job and it's pretty good, but it's not 100%. Okay. And it was, she was frustrated that it wasn't 100 % perfect. All right. Right. And she said, because it's not like sometimes it will miss little things or I think it called a client or a tenant called a tenant by the wrong name. Right. So it might miss little things here and there. she said, you know, I I'm not doing it, but I'm having my team member just kind of watch over things. And so she said, and I'm looking for an alternative because I just don't feel like that's going to be the solution. It's just not where I want it to be yet. So I said, I totally understand where you're coming from with it. ⁓ My bet, my best advice on it is not to try to strive for perfection because truthfully, it really doesn't matter what it is. It doesn't matter if it's a tool. a system, a process, a software, a team member, or ourselves that's doing a particular thing, there is nothing on this world that is going to get 100 % accuracy 100 % of the time. So if that's what we're striving for, we're going to be let down at some point, and we're going to consistently feel frustrated. And then we're to jump from thing to thing or person to person looking. for this magic solution that does 100 % all the time. And it's just, it's not possible. If you ask yourself, have I ever made a Sure. Who hasn't? What technology hasn't messed up from time to time? What computer hasn't messed up from time to time? What even AI sometimes you'll ask it a question and it gives you answers that you know are not correct. And then you have to correct it. And then it goes, I'm so sorry. You're right. Here's now the correct information. first time it gave you incorrect information. Right? So if we're striving for, no, this thing in order for me to use it has to be perfect all of the time, otherwise it's not worth it. And now I have to go look for something else. That puts us in this loop of consistently we'll forever be searching. will forever be searching for something to be perfect. My rule is if, If you're using some sort of system, whether it's a tool or a software or AI, if it makes a mistake, and it will. So when it makes a mistake. If the same thing was done by a human, would this be an immediately fireable offense? Yeah. If a human made the same mistake that the system or tool or AI did, would you go, I immediately have to fire this person? Most times the answer is no. And if the answer is no, then why would you be looking to immediately be getting rid of that tool or stop using that AI or stop using that software? Right? So a lot of times what I've noticed is we have a lot of grace when it comes to humans and we have very little when it comes to technology, including AI. Yeah. We've almost none. We expect perfection all the time. You're a supercomputer. You should know everything all the time and never make a mistake. And that is fantastic in theory. But in practicality, it's probably just not realistic, even if it is a supercomputer and it's infinitely more intelligent, even than we are, it's still going to make mistakes sometimes. So if a human made this mistake, if you would look at that and go, yes, I immediately need to fire this person, then you're probably on the right track by getting rid of that tool or system. But if a... human made this same mistake and you would just chalk it up to, hey, they need more support or hey, they need more training or hey, you these things happen from time to time. It's not a great situation, but I'm not gonna fire them over it. Then I also don't feel like it's worth scrapping the tool for the same reason. Okay, yeah, I agree. So I think ⁓ perfectionism is a big challenge. So one of my mentors, Alex Sharfin, shout out to Alex. said, he used to say perfect businesses are out of business. And I think one of his mentors told him that. So the idea is when you are trying to make your business perfect, you aren't focused on a lot of times the right things. ⁓ One of the books he recommended to me, a great book, it's called The Goal by Elihu Goldratt. And in this book, it talks about how if you optimize each thing in the business, the business actually becomes less efficient. So he uses this story uses an example of like a factory and there's different stages in this process. Just like in any business, there's different stages. And if you over optimize one particular stage that leads into another, the challenge is it creates inventory or it creates like more work or it creates excess. And so everything needs to be moving in concert towards the goal. And anything that's not moving the entire business towards the main goal. can actually become a distraction. So it's very easy for operators in business to over optimize a piece or to spend too much time on something or to put too much attention on making the perfect onboarding process or the perfect system. And it actually makes you less money. It like brings you less client retention. It brings you more headaches and more problems. It makes you need more staff. And so we have to be really careful about optimizing or making everything perfect. Elon Musk talks about how one of the biggest mistakes made in business is optimizing for the wrong things. And so we need to make sure we're optimizing towards what the actual goals are. And a lot of times also clients get our clients that we coach, they get so focused on making sure their clients have such an amazing experience while neglecting the lead gen and the growth of their own business, which is the lifeblood. So it's like, I want to take care of everybody that is paying me, but I don't really care about taking care of myself and my family, and paying myself is what it kind of plays out to be. And so this is why we look at things through the lens of what I call the six core functions. Lead gen, nurture, conversion, delivery, lifetime value, and financials. And so these are like six little kids you gotta take care of in the business. And a lot of business owners focus on one that is their favorite darling child. and make sure that they're fat and happy, and then they have at least one or two that are starving in the corner that they're neglecting. They're like, And usually, lead gen is the one that's being neglected. find, and delivery, taking care of the client's experience, delivering the product is the fat one. And so this means you're being a bad steward in your own business. You're not making healthy decisions. And here's the thing we teach when we have our clients rate these on a scale of one to five, five being best, each of these six children, these functions in the business, ⁓ it's impossible for all six to be a five at the same time. That's impossible. Perfection is impossible because if you ramp up lead gen and nurture and ⁓ conversion, sales are those three. Sales is ramping up. Now you have constraints and now you need to hire more people, build out your team. And once you build out your team, you have more expenses, then you need more leads. It's a constant juggle of figuring out which one needs the attention right now. But you're always leveling up, it's impossible for them all to be perfect at the same time. Because it's always relative to your current progress. Like our versions of a five now are very different than my versions of a five in previous history. Like our ones now, nowadays, Indoor Grow, when we rate things, I would have dreamed of having as, it would have been fives for me in the past in terms of how much money we make, leads, like, et cetera. And so, yeah, like early Jason entrepreneur wouldn't have even have dreamed of having a business as big as this is and being able to live the lifestyle that we live. And so, ⁓ that's important to take note of as well when looking at this that. Perfectionism is usually born out of an insecurity and discomfort in ourself and we have to get comfortable with things not being perfect in order to scale a business. Speaking of being able to scale the business, let's have a word from our sponsor. Yeah, let's share. Okay. So our sponsor today is Cover Pest. So Cover Pest, they are the easy and seamless way to add on-demand pest control to your resident benefit package. So residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free. and property managers love getting their time back and making more revenue per door. Simply put, CoverPest is the easiest way to handle pest control issues at all of your properties. To learn more and to get special door grow pricing, visit coverpest.com slash door grow. Okay. That's our sponsor. All right. Thank you, CoverPest. So, yeah. So when it comes to perfectionism, How do you get clients past that? What do usually tell them? So I have a rule that if there is some sort of software... member that can do a particular thing so that I don't have to be the one who's doing it. If they can do it even, even like 60 or 70 percent as good as I can do it, ⁓ I'm going to make that trade every day of the week. Why? Because at some point if you're trying, if you're holding on to no I will never settle for 60 percent, that is unacceptable, then you very quickly will hit a limit to where you can scale. and you will no longer be able to grow. Yeah, you hit a limit in your capacity because you only everybody has a limited of what we call the five currencies, time, energy, focus, cash and effort. That's what you have to invest. And your most important or valuable resource, I believe, is time. That's your life. Like you're going to die. And so you're giving away chunks of your life and. You know, if you're going to give away chunks of your life, it might as well be towards things you actually enjoy doing in the business and not holding on to all these things you think you have to do because your ego says you're the best and nobody else can do it better. Let me tell you this. This is the humbling thing I learned is that if you don't love doing those particular things in the business, there is always somebody that can do it better than you. Because if you don't love doing it, somebody else would and they would easily surpass your level of expertise in that. and your ability to perform in that and show up consistently well in that. And so you gotta find the people. Another thing early stage entrepreneurs don't understand that I didn't early on is they don't understand that there's somebody out there that loves doing everything that you hate doing. The big mistake we make in the beginning is we think we need to find a clone of ourselves. I just need to clone myself. I call it the clone myth. The reality is it takes about 10 or 12 people to clone you. So just find, you just got to find specialists, experts, and they will be better at these things than you. And you can stick to the stuff you love. Cool. if they're not better at it than you are, if it can still be done well enough that you won't lose business over it, that is a trade that I would make every day of the week. So I might do something and have amazing results and someone else might duplicate. Let's just say sales. Let's say that I can close nine out of 10 deals. but I really don't like doing sales. And I'm doing it because I have to do it because I want to grow the business, but I don't actually really enjoy doing it. And then I can find someone who I can have do this for me, but maybe they only close six or seven out of 10. Well, easy math will tell you, hey, I'm going to be closing less deals. That's not a good trade. But really it is because you're getting somebody who's doing a decent enough job. so that you're not losing business, you're not costing yourself anything crazy, it's not like all of your clients are going to leave you. They're doing a decent enough job to continue to move the business forward, meanwhile you're able to stop doing that thing and then go focus on doing something else that you actually enjoy and very likely with that extra time you will be able to find Ways to make more money that you did not have time for previously because your time was being eaten up By whatever thing that you can now replace with either a person AI or a tool So even if it's not perfect even if it's not going to do everything the way that you want it to all of the time And it's just not as good as me If you're going to hold on to that belief that it has to be as good as you otherwise it cannot be used then it will hold you back in your business and you will very quickly hit a ceiling on the capacity of doors that you can enter. Okay, the one problem with that analogy is that most business owners, if they're doing the sales in their own business, they're only doing it part-time. They're not full-time. And so your part-time results might be the equivalent of their full-time results. And so you're not really giving up something if you get somebody full-time, they take that off your plate. They might even surpass you because it's really hard to compete if you're only putting in an hour to a day to actually grow the business and you've got somebody doing it eight hours or six hours a day. They easily will eventually be beating you in terms of results, especially if you don't like it and they love it. So all right, cool. Well, that's our episode for today. If you are I'm trying to find my outro script here. I can't find it. This is a mess. Oh, there we go. I lack the carriage return. All right. So if you have ever felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doorgrow.com for free training on how to get unlimited free leads. Text the word leads to 512-648-4608. Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas to learn about our offers, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
In this episode, we sit down with Lewis Meyers, Vice President of Business Development at SomnoMed, to explore his career journey and the leadership philosophy that has shaped his 25 years as a people leader. We discuss the pivotal moments that led him into the dental sleep space and how his role has evolved alongside the rapid growth of dental sleep medicine. We also take a closer look at how SomnoMed has transformed over the past eight years, from product innovation to global expansion, and what that evolution means for dentists treating obstructive sleep apnea. Lewis shares why adding SomnoMed devices can be a strategic advantage for OSA treating dentists, how appliance therapy continues to gain recognition, and what practices should consider when integrating additional treatment options. Beyond business, we explore leadership and purpose. Lewis reflects on the most valuable lessons he has learned over 25 years of leading teams, what it truly means to develop people, and the deeper "why" that drives his work. This conversation is not just about devices or growth, it is about impact, service, and building something that lasts. What You Will Learn Lewis's career path and what led him to become Vice President of Business Development at SomnoMed How SomnoMed has evolved over the past eight years and where the company is headed Why OSA treating dentists should consider adding SomnoMed devices to their treatment options The most valuable leadership lessons Lewis has learned over 25 years The personal "why" that fuels his passion for growth, service, and impact About Lewis Meyers Lewis spent 21 years in surgical urology and gynecology sales before transitioning over to the dental field in 2011 as Director of Sales & Marketing for American Eagle Instruments. After helping to engineer the sale of AEI to Young Innovations, he joined SomnoMed in 2017 as Senior Director of Sales in the US and was promoted to Vice President in 2022. He has steered the SomnoMed sales team through multiple regime changes and changes in SomnoMed's go-to-market strategy. Under his sales leadership, SomnoMed surpassed 1 million patients treated worldwide with SomnoMed devices. On a personal note, Lewis and his wife Shari, have been married for 31 years. Their son, Jeremy, is a PhD candidate in Genetics at the University of Arizona. Their daughter, Madison, is married to a US Marine and they recently welcomed their second son into the family. Lewis was a world class athlete in diving and competed for the University of Nebraska where he was a 5-time All American and 4-time Big 8 Conference Diving Champion. He is an avid road cyclist and pedals over 4,000 miles per year. Connect with Lewis Meyers https://www.facebook.com/lewis.meyers/https://www.linkedin.com/in/lewismeyers/ SomnoMed website: https://somnomed.com/en/SomnoMed YouTube: https://www.youtube.com/@somnomed Email USsales@somnomed.com to claim your FREE SomnoMed Avant! It's important that you speak from experience when consulting with patients. And the comfort and efficacy of the Avant is simply outstanding! About Meghna Dassani Dr. Meghna Dassani is passionate about promoting healthy sleep through dental practices. In following the ADA's 2017 guideline on sleep apnea screening and treatment, she has helped many children and adults improve their sleep, their breathing, and their lives. Her books and seminars help parents and practitioners understand the essential roles of the tongue, palate, and jaw in promoting healthy sleep. Connect with Dr. Meghna Dassani Website: https://www.meghnadassani.com Facebook: https://www.facebook.com/healthysleeprevolution Instagram: https://www.instagram.com/meghna_dassani/ Youtube: https://www.youtube.com/@meghna-dassani
Listen to this week's first guest, Ed Stockman of Optimus, talking about how consistent pricing builds long-term shipper relationships, reduces customer churn, and creates predictable freight brokerage revenue instead of chasing volatile spot market rates! Ed also covers why new freight brokers must own their local market first and focus on known shippers and commodities before expanding, data-driven freight sales using real shipment data and tools like Optimus AI to identify active shippers, sharpen targeting, and eliminate wasted calls. If you want stronger freight sales execution, smarter prospecting, and scalable brokerage growth, this episode lays out the playbook! Connect with Ed Website: https://www.getoptimus.ai/
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Aaron Bancroft shares his insights on the real estate industry, emphasizing the importance of trust and purpose in transactions. He discusses his journey from being a musician to becoming a serial entrepreneur, highlighting the challenges and opportunities in the housing market, particularly regarding tax deeds. Aaron reflects on the role of pain and destiny in his business endeavors and outlines his future projects aimed at community impact. He also touches on his personal experiences and the significance of building relationships in real estate. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
The Steve Gruber Show | Peace, Power & Political Momentum: The Forces Shaping 2026 --- 00:00 - Hour 1 Monologue 18:58 – Richard Battle, award-winning author and media commentator. Battle discusses why Presidents' Day replaced Washington's Birthday and how the holiday evolved over time. He reflects on the historical significance of America's first president and what the change represents today. 27:51 – Joe Rieck, Vice President of Sales at Longevity Wellness. Rieck explains how simple it is to incorporate a daily longevity shake into your routine and outlines the wide-ranging benefits of the protein formula. Visit longevitywellness.co and use promo code GRUBER. 37:54 - Hour 2 Monologue 46:50 – Anne Schlafly, Chairman of Eagle Forum. Schlafly reacts to a New York Times acknowledgment of cannabis risks and renewed calls for regulation. She discusses whether legalizing marijuana has created unintended public health consequences. 56:54 – George Moraitis, Florida congressional candidate and Navy submarine warfare veteran. Moraitis discusses President Trump's proposed naval blockade on Cuba's oil imports as a national security strategy. He explains how energy policy intersects with foreign policy and regional stability. 1:15:31 - Hour 2 Monologue 1:24:26 – Noelle Kahaian, Representative for Georgia's 81st State House District in Henry County. Kahaian shares what keeps her optimistic about Georgia's future. She highlights economic growth, community strength, and legislative priorities. 1:34:17 – Aric Nesbitt, Michigan Senate Minority Leader. Nesbitt criticizes the governor's proposed budget and outlines Republican concerns ahead of the State of the State address. He discusses spending priorities and the direction of Michigan's economy. 1:43:01 – Ivey Gruber, President of the Michigan Talk Network. Gruber discusses ongoing concerns about men competing in women's sports, including a reported high school wrestling incident that is now under investigation. The conversation focuses on safety, fairness, and the broader policy debate. --- Check out our brand new podcast, 'Forgotten America'... The First Episode is live NOW at Steve Gruber on YouTube! Link below: https://youtu.be/LcYYLfQWCY0
Why do customers say no even when your offer looks great? In this episode of Sales Lead Dog, Chris sits down with Matt Sucha, CEO of Mindworx and author of The Hidden Yes, to break down the real reason offers fail and how behavioral economics changes the way we sell. Matt explains why most sales teams ask the wrong question. Instead of asking “How do we motivate customers?”, the better question is “What is holding them back?” From psychological reactance to uncertainty, from perceived effort to what Matt calls the “zone of acceptance,” this episode dives into the hidden barriers that prevent customers from saying yes. You'll hear real case studies including: • A 167 percent increase in conversions by simply reducing uncertainty • A telecom team expanding customer conversations using zone of acceptance • A salesperson increasing conversion from 16 percent to 28 percent using choice architecture • How small wording changes can dramatically change buying behavior Matt also introduces the SURF Method, a practical framework for designing customer interactions by defining what customers should think, feel, and do at each stage of the sales process. If you work in sales, marketing, CRM strategy, digital sales, or customer experience, this episode will change how you think about persuasion and influence.
Episode Description: In this insightful episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes Shirley Hayden, founder and president of Aspire Sales Management Solutions, for her very first podcast appearance. Drawing from over 25 years of executive sales leadership experience and Harvard Business School strategy training, Shirley Hayden shares her expertise on what it takes to build sales systems that not only drive growth, but also endure. The conversation, both conversational and deeply practical, begins with Shirley Hayden recounting her journey from sales representative to executive leader. She discusses how natural leadership tendencies and a keen eye for systems propelled her career, and shares lessons often missed by others—including the importance of speaking up, asking for help, and maintaining open communication with those she leads. Throughout the episode, Wize El Jefe and Shirley Hayden unravel the nuanced relationship between personalities and systems in sales teams. Shirley Hayden emphasizes that while likability and interpersonal skills matter, the foundation of sustainable sales is process-driven. She notes that effective salespeople whether extroverts or introverts succeed by asking the right questions, genuinely seeking to solve customer pain points, and engaging deeply in the mental game of sales. Listeners gain valuable insights into the real-world challenges faced by sales leaders. Shirley Hayden describes turning around an underperforming New England sales team by introducing structured onboarding and operational processes, dramatically reducing the time it took for new hires to become profitable. This experience sets the stage for a broader discussion about the universal need for systems, illustrated not only in sales but also through Wize El Jefe's own experience structuring his podcast for greater efficiency and growth. The episode dives into the continuous evolution of leadership philosophies. Shirley Hayden advocates for ongoing education, firsthand customer interaction, and persistent exposure to current industry trends—especially the transformative role of AI and new technologies in sales acceleration. Both speakers highlight the power of attending summits and conferences for networking, education, and staying ahead in a fast-moving landscape. One of the most resonant themes is the challenge of strong products underperforming due to weak sales processes. Shirley Hayden systematically breaks down common pitfalls: poor onboarding, lack of infrastructure, mismatched sales personalities, and absent assessment tools. She explains the importance of identifying whether a salesperson is a hunter, farmer, or account manager, and ensuring roles align with individual strengths. The episode explores what separates teams that merely survive from those that scale. Shirley Hayden stresses the necessity of a buildable, scalable, and repeatable sales process. She introduces the concept of a customized sales playbook, recounting a case study with a law firm where lack of process led to inefficiency and redundancy. Her discovery approach focuses on streamlining systems to increase efficiency and communication, and reduce errors. Accountability and data-driven decision-making emerge as cornerstones of successful sales leadership. Shirley Hayden details how key performance indicators tracked in a CRM system empower organizations to manage, coach, and forecast effectively. Weekly one-on-one meetings, structured feedback, and clear benchmarks keep teams on track and motivated. As the episode delves into scaling sales teams from small businesses to national organizations, Shirley Hayden emphasizes the engine-like importance of sales, the limits of relying solely on marketing, and the advantages of hiring fractional leaders for specialized expertise without the high cost of full-time executives. She outlines the significance of sustainable, repeatable growth: proper forecasting, data-driven strategy, ongoing training, weekly troubleshooting, and competitor awareness. Addressing common blind spots among founders, Shirley Hayden observes that founders often promote trusted associates into sales roles without proper assessment or process, leading to mismatches and inefficiencies. She warns that 80% of small to mid-sized businesses lack a documented sales process, hampering their ability to scale. The episode offers advice for struggling businesses especially those plateaued or stalled in growth. Shirley Hayden recommends starting with a sales assessment, reaching out to a fractional VP for a complimentary evaluation, and evaluating compensation structures to ensure that sales teams remain incentivized and motivated. Culture, compensation, and legacy are tackled head-on. Shirley Hayden talks about cultivating A-players not just through money, but by providing pathways for advancement and a positive workplace environment. She underlines the essential role of organizational culture in attracting and retaining top talent, encouraging leaders to revisit and live their guiding principles, and to celebrate wins to foster morale and drive continual improvement. Personal anecdotes from Wize El Jefe bring these concepts to life. He shares stories about employee recognition and the importance of celebrating achievements, highlighting how meaningful leadership practices create lasting impact in every organization. The episode closes with Shirley Hayden's contact details and a call to action for founders, leaders, and business owners: structure and systems are the keys to unlocking clarity, confidence, and scalable success. If you're ready to rethink sales and drive sustainable growth, this conversation is essential listening. Key Topics Covered: Sales leadership evolution and common pitfalls The importance of systems over personalities in sales Building and onboarding effective sales teams Continuous education, networking, and leveraging AI Sales processes, playbooks, and infrastructure Accountability, KPIs, and data-driven leadership Scaling from small teams to national organizations (including fractional leadership) Sustainable growth principles in today's climate Blind spots around hiring, promotion, and processes for founders Compensation strategies to attract and retain top talent The role of culture, principles, and celebration in strong sales organizations Real-world anecdotes illuminating leadership and team motivation This episode of Stuck In My Mind Podcast is a masterclass in sales systems, leadership, and the psychology of growth as relevant for business owners, sales professionals, and anyone looking to build lasting organizational success.
Sales is not a profession. It's a lifestyle of serving others. Join Mark as he reveals why your sales process might not be delivering the results you want and why it's more important than ever to tighten your focus. Explore the difference between buyer interest and intent, and learn why old habits of chasing endless leads are keeping you from true success. Mark uncovers the modern challenges of reaching customers and the crucial need to de-educate and re-engage with prospects in meaningful ways. Gain insight into how targeted questioning and storytelling can help build trust and confidence with potential clients.
Send a textIf you sell post-frame or tubular steel buildings, you're probably juggling two hard problems: catching serious buyers at the moment of interest and delivering a build that lands on site exactly as promised. We brought Dan from IdeaRoom and Royden from SmartBuild into the studio to show how a modern stack solves both—by marrying a fast, mobile 3D configurator with takeoffs, pricing, and drawings that your crew can trust.We walk through the journey from a late-night phone scroll to a qualified quote. Idea Room captures the design and contact info in minutes, letting customers visualize colorways, doors, and rooflines from any device. The design and price context then flow into SmartBuild, where supplier rules, loads, framing methods, trims, and hardware convert a pretty render into a precise bill of materials down to the last screw. That's the difference between profitable installs and those dreaded mid-day runs to the yard.You'll hear why this pairing shines in post-frame, shops, and barn dominiums, where visual confidence meets structural accuracy. We dig into new capabilities—interior walls, mezzanines, and pricing data pulled straight from SmartBuild—plus what's next, including labeled floor plans and speed boosts. Real-world numbers matter, so we share how teams are closing multiple buildings in days by routing curated Idea Room leads to their best SmartBuild operator for final checks and instant drawings.We also outline how to get started based on your goals. If you need more qualified leads and cleaner sales calls, start with Idea Room. If your bottleneck is fulfillment accuracy, begin with SmartBuild and let Idea Room map to your profile for seamless pricing and visuals. Either way, implementation pays off when your supplier catalog and build rules are dialed in.Ready to turn clicks into clean installs and more closed deals? Hit play, then subscribe, share with a builder who needs this, and leave a quick review to help more crews find the playbook.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter? Sign up on our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: J Money LLC
Last month, I was thrilled to join Karolina Wudniak of Paperwing Studio in the Indie Book Lab! We talked about how I approached self-publishing without relying on Amazon — including the platforms I used, the (costly) mistakes I made, and how much money I've brought in from my book so far (revenue AND profit).I also answered lots of attendee questions:Why did you decide to avoid Amazon? & How much could you really?What size audience would you recommend having before going Amazon-less?Is it realistic to make sales without Amazon's reach? How do you handle discoverability?What does fulfillment look like without a big platform?What about international sales?Is this only viable for nonfiction or niche audiences? What about debut authors?How much more work is it, realistically?And finally… why is your paperback actually on Amazon anyway?It was a great conversation, and I'm excited to share the recording — exclusively with paid subscribers in the Clubhouse :)Tune in here for a preview, and to hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouseWhen you do, you'll get access to over 40 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show. Please join the Clubhouse to support the show! And find this specific episode here :)
Most B2B companies struggle to turn marketing into measurable pipeline. At B2B Better, we build owned media systems that sales teams actually use to close deals, shortening cycles, improving reply rates, and directly influencing revenue. If you're tired of content that looks good on paper but doesn't move the business forward, visit the links in the show notes to learn how we do it differently. If your best clients won't sign case studies because legal says no, this episode shows you exactly how to flip that dynamic. Host Jason Bradwell shares how he cracked this problem working in broadcast media tech, where sports properties refused to give free logo rights to vendors they were already paying. Jason's core point: legal teams don't fear telling the story, they fear losing control over how it's told. Traditional case studies feel like monumental approval chains with multiple drafts and stakeholder reviews. It's easier to just say no. Jason worked for a tech company serving major sports media properties. The opportunity seemed obvious: tell stories about household name clients. But sports rights holders get paid millions for sponsorship rights. Why would they give a tech vendor free permission to use their name for marketing? Most teams try tactics that don't work: anonymous case studies nobody believes, paying for logo rights, using old logos without permission, or giving up entirely and competing on price. Here's what changed. When Jason's team sat down with legal teams, they learned it wasn't fear of the story—it was fear of losing control and bandwidth nightmares. So they launched a podcast with a different value exchange. Instead of "come talk about how great we are," the pitch was "come talk about your work and how you see the industry evolving." Questions submitted in advance. Full approval. Nothing goes live without sign-off. A VP of digital from a major sports league who'd said no to every promotional request for years agreed almost immediately. When Jason asked why, the answer was clear: "For years you've been asking me to do things for you. But this time you asked me to do something for me." The unlock is simple. Traditional case studies ask for public endorsement with high risk and zero personal upside. Editorial podcasts offer a platform to showcase expertise, professionally produced content they can use, and full control. The acceptance rate jumps from 5% for case studies to 70% for editorial podcasts. Sales can share clips without requiring testimonials, and the credibility is more authentic because it doesn't feel like marketing. Chapter Markers 00:00 - The legal blocker problem across every sector 01:00 - Working with sports media properties that wouldn't give logo rights 02:00 - Why GDPR and compliance make traditional case studies nearly impossible 03:00 - Four failed attempts most teams try 04:00 - What legal and compliance teams actually fear 05:00 - How podcasts flip the value exchange 06:00 - The breakthrough moment with the VP of digital 07:00 - Why "look how great they are" beats "look how great we are" 08:00 - Traditional case study vs editorial podcast value exchange 09:00 - The counterintuitive power of implied association 10:00 - The seven-step execution process 11:00 - Using content strategically in sales without testimonials 12:00 - Acceptance rates and ROI timeline 13:00 - Why this works even for clients who'd sign case studies 14:00 - The challenge: Email your top 10 blocked clients Useful Links Connect with Jason Bradwell on LinkedIn Check out The Tim Ferriss Show and The Twenty Minute VC Explore B2B Better website and the Pipe Dream podcast
A couple of weeks ago, I explained how experience is NOT the best teacher. Someone else's experience is really the best teacher. When you can learn form someone else who has already done what you want to do, you shorten your learning curve. You can get to their success level much faster.That means that you can go even further.The first week, I gave you my best leadership books. Last week, we focused on how to create a business mindset -- great business leaders thing differently than most of us. We also covered a few management and organization books as well.This week, I'll give you my favorite books on communication -- both one-on-one and public speaking. And I'll also give you my favorite books on selling. Even if you are not a salesperson, if you want to be a leader, sooner or later you'll need to get people to follow you. So, whether your selling a product or an idea, these books can help.Show Notes: The Top 25 Best Books for Leadership of All Time(https://www.leadersinstitute.com/best-books-for-leadership-training-top-25-leadership-books-of-all-time/)
As The Beastie Boys told us 'Skills pay the bills'. And in Network Marketing, there's a handful of important skills that - if you master - you can earn 7-figures for the rest of your life.But of all the key skills, there's one that's more important than any other.Put your focus here, everything else will become easier.
In Part 2 of HBW Insight's conversation with sustainability leader Steve Ramus, we dig into the practical realities shaping the future of sustainability in consumer health, from what consumers are actually willing to pay for, to why packaging, supply chains and long‑term planning remain some of the industry's toughest challenges. Drawing on two decades of sustainability and ESG experience, Ramus explains how consumer price sensitivity varies across markets, why sustainability can ultimately make companies more efficient, and how inflation complicates the conversation. We also explore the complex world of pharmaceutical packaging — where safety, stability and regulation often collide with expectations around plastics, recyclability and waste — and why progress, though slow, cannot stall. Timestamps: 2:00 – Will consumers pay more for sustainable OTCs? 7:00 – You don't want to be unsustainable 9:00 – ESG is good for business 10:00 – Retailer expectations 15:00 – The state of play in OTC packaging 20:00 – The challenge of replacing plastic 23:00 – The challenge of recycling 27:00 – Sustainability priorities right now 31:00 – Supply chain 32:00 – The life of a sustainability professional Guest Bio: Steve Ramus is a global sustainability and ESG executive with 20 years of experience aligning strategy with business growth, risk mitigation, and value creation. As former Vice President of Sustainability & ESG at Perrigo, he led: ESG reporting, climate strategy, responsible sourcing, human rights due diligence, packaging circularity, community engagement and other initiatives that improved ESG ratings, delivered cost savings, and generated millions in incremental revenue. Steve advanced his career within the business having led teams in both HR and Sales, prior to his roles in sustainability.
Red Apple Media Owner & Operator John Catsimatidis joins Sid live in-studio for his weekly Monday morning appearance on the program to talk about how national and international media are seeking WABC's perspective on what's happening in New York, including a documentary on socialism and a visit from the Los Angeles Times. He recounts a Fox Business Zoom appearance from the Ritz-Carlton where he complained the hotel carried MSNBC but not Fox Business, prompting calls from hotel management and corporate about changing the channel policy. Catsimatidis also talks about New York City politics and concerns about tax increases driving a continued exodus of wealthy residents, mentioning attending the New York police foundation breakfast with Jessica Tisch and others. He comments on troubles in legacy media like layoffs at the Washington Post, and addresses his real estate interests in St. Petersburg and Coney Island, saying he is cautious about further investing in New York and calling proposed Coney Island small-business funding ‘chump change,' while noting a plan for ‘giveaway supermarkets.' Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Daire Cregg and Sarah McIntosh speak with Matthew Ryan, a native of Thurles in county Tipperary.Matthew is a graduate of UCD Dairy Business and currently works as AgTech and Pharma sales manager with the Irish Farmers Journal.Alongside his job Matthew is heavily involved in the running of the home farm, where they rear calves and keep some thoroughbred horses.In the interview he shares his journey to get where he is today, some of the upsides and downsides to his role and what his day to day consists of.He also shares some aspects of his life outside of the job, including a recently developed grá for long-distance running. Hosted on Acast. See acast.com/privacy for more information.
The answers you're looking for in this business are right here!In this episode of What the Fixed Ops?!, we welcome Nick Ruffolo, Fixed Operations Director at Rohrman Auto Group, to the show. His passion for the car business is infectious. He didn't grow up planning to work in a dealership — he wanted to be a police officer — but instead, he worked his way up and built a career through initiative, grit, and leadership.This episode will put a smile on your face.We talk about:How initiative completely changed his career trajectoryWhy the hardest part of his day is teaching the will to work and overcoming objectionsLooking at the dealership from the consumer's perspectiveUsing technology to make service easier (and worth the ROI)Keeping your team happy so they tell others how great it is to work thereAvoiding silos between departmentsBeing disciplined with data and process — including perfecting tech videoThe metrics he believes actually matter (ELR, GPP, RO count… and whether Hours per RO is overrated)Making a lasting impression with every customerEmbracing change and working on your business, not just in itNick doesn't accept “NO.” He's a problem solver. A people person. A team builder who focuses on culture and execution.Join us for this positive, high-energy conversation with one of the bright lights in the business.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations
This episode was sponsored by AskJeremy.ai LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this must-watch Dropping Bombs episode, Ancestry.com co-founder Paul Allen teams with sales psychology expert Jeremy Miner to reveal how AI is rewriting sales forever. Jeremy—founder of 7th Level, the world's largest B2C sales training company and ranked #1 sales trainer globally—joins forces with Paul who now runs 15 AI companies through Soar.com. Together they launched AskJeremy.ai, and it just saved a $6 million deal in two minutes. Paul and Jeremy break down how AI rescued a wire transfer going dark, the exact tools letting salespeople close deals they'd normally lose, and why most AI hallucinates garbage answers instead of truth. Plus, Paul exposes why founders lose control, the conspiracy theories that are actually true, and how open-source AI will transform communication and business forever. If you're an entrepreneur, salesperson, or just love real talk about building (and losing) empires — this episode will blow your mind.
You're always selling something. In today's episode, Kevin and Alan redefine sales as a core leadership skill, not a sleazy tactic. Influence shapes every outcome in your career, your relationships, and your growth. The real question is whether you are using it consciously. This conversation cuts through the noise around persuasion, trust, credibility, and effective communication. Sales is not pressure. It is clarity. It is the ability to transfer conviction so others can see what you already see. If you cannot communicate value, you cannot lead. If you cannot build trust, you cannot scale. Stop avoiding the skill that determines your ceiling. Build it._______________________Learn more about:Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct. - https://calendly.com/alanlazaros/30-minute-breakthrough-sessionTrack the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.
READ FULL SHOWNOTES ON Chat10Looks3.com Crabb demonstrates her limited grasp of the kissing terminology of her youth by running out of options after tonguey and pash, while Sales has predictably bounded straight off to watch Baz Luhrmann's new Elvis documentary, EPiC.See omnystudio.com/listener for privacy information.
Are you stocking your store with only the items you like, or are you building a business that people actually want to shop? In this episode, Crystal Vilkaitis sits down with Patrick Retzer, Director of Sales at Streamline Imagined, to deliver "tell it like it is" advice for retailers navigating 2026. Patrick draws from over 20 years of experience in jewelry, fashion, and wholesale to explain how independent retailers can move past the "lonely" aspects of business and tap into the power of clienteling, staff empowerment, and community. This episode is a masterclass in shifting from a "survival" mindset to a thriving, results-driven approach by focusing on the human elements that make retail tick. [2:21] Patrick's background managing multi-million dollar stores and how he transitioned into the gift industry. [9:33] Why "old school" relationship management is the basic necessity for modern survival. [13:16] How the "Ritz Carlton" approach to employee autonomy transforms the customer experience. [16:57] The story of the "20-cent caramel" and how tiny, unexpected delights create generational loyalty. [21:30] Why training and accountability are the keys to delegating without fear. [22:04] Insights from the 2026 show season on why the best stores are constantly looking for "new and fresh" products. [26:25] Why physical trade shows and local networking still outpace online-only sourcing. [28:36] Using your network and community to ensure "Main Street" stays successful for everyone. Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt
Sponsored by Design.com — create clothing brand designs quickly: https://www.design.com/rob88Join the Apparel Success Mastermind (clothing brand community): https://www.skool.com/apparel-success-mastermindMost clothing brands struggle to make sales because their designs don't clearly connect with a target audience. In this video, I share one of the simplest and most effective clothing brand strategies you can use to start making sales immediately — designing products using the language and identity of your audience.We talk about streetwear branding, clothing brand product ideas, direct response marketing for apparel brands, and how to create designs that people instantly connect with. If you're starting a clothing brand, building a streetwear brand, or trying to grow your apparel business online, this strategy can help you create products that actually sell.
On this episode SDP TOPICSValentine's Day NBA all star weekendJ. Cole the fall off Sales/rollout Glorilla's sister is 6 years older than herBlind Side's Quinton Aaron fam discoveredDrake Leaks Cross season 2 jokesJamie Foxx vs Martin Lawrence work ethic
Send a textRegister for the workshop + bonus hot seat session for only $37!We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions.• defining a one-line positioning that states problem, audience, and method• putting positioning everywhere for repetition and recall• answering niche community questions quickly using keyword alerts• prioritising speed, usefulness, and a narrow lane to build equity• crafting a signature talk with one problem, one audience, one outcome• pitching talks with a clear promise to borrow trust• scheduling quarterly referral partner catch-ups with an ask and a give• keeping relationships warm without sales pressure• using existing networks and systems to make referrals predictableHead to the show notes and sign up for that workshopYou can book yours through the link in the show notesMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup
Website: https://www.lauralynn.tv/ You Can Find My Podcast Here: https://lauralynnandfriends.podbean.com/ Sign up for my newsletter here: Laura-Lynn Newsletter Richardson Nutritional Center: https://tinyurl.com/mudzzy3n Antibiotics at: Sales@larxmedical.com Promo code: LLTT Fenbendazole and Ivermectin: SozoHealth@proton.me ☆ We no longer can trust our mainstream media, which is why independent journalists such as myself are the new way to receive accurate information about our world. Thank you for supporting us – your generosity and kindness to help us keep information like this coming! ☆ ~ L I N K S ~ ➞ DONATE AT: https://www.lauralynn.tv/ or lauralynnlive@protonmail.com ➞ TWITTER: @LauraLynnTT ➞ FACEBOOK: Laura-Lynn Tyler Thompson ➞ RUMBLE: https://rumble.com/c/LauraLynnTylerThompson ➞ BITCHUTE: https://www.bitchute.com/channel/BodlXs2IF22h/ ➞ YOUTUBE: https://www.youtube.com/LauraLynnTyler
The Giants Fall 1 by 1www.Rollmonger.comRoll Mongers Merch!Support us On Patreon!Cast:-Host/GM Jeff Ball -PlayersMatt WittRyan MessinaDoug Baldwin-Extended Cameos byAndrew MalBurgJoe GibsonA Huge THANK YOU! To Our Patreon Supporters: "GrooveLord" & "ExploShawn" Matt Kenney, Daniel Harris, Allen Cooper Jr. Jered Mercer, "NarkMaul" Stephen Cahill (www.Patreon.com/RollMongers)Products through Our Affiliate link below. http://affiliates.fantasygrounds.com/370352/15958http://affiliates.fantasygrounds.com/370352/15958https://podcast.feedspot.com/pathfinder_roleplaying_game_podcasts/Music: (Evan King) Intro/Outro: "Singularity"Edvard Grieg Peer Gynt Suite no 1 morning mood written in 1875 as incidental music to Henrik Ibsen's play of the same name, and was also included as the first of four movements in Peer Gynt Suite No. 1, Op. 46. Free classical music for youtube videos. Most popular classical songs download. Commercial use allowed.Makai Symphony https://makai-symphony.bandcamp.com/a.... "Tafi Maradi"Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b..."Slow Heat" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Digya" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Kumasi Groove" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Monkoto" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... Too Cool kevin macloud Tabletop audiohttps://Tabletopaudio.com"Xiengi Nights" CyberBar, Castle jail, Super Hero, Volcano, Jungle ruins, Medevil Market,Hell Hound Alley, Halfling Sneak, mansion Night,WaterKeep Nights,ravenpuff Commons, Tavern Music, metropolis fanfare, Sun Dappled trail, Through The Woods,The Hearth Inn, FeywildMedevil Town,Cathedreal,Tavern Celebraton,Castle jail, Waterkeep, Desert Winds, Escape From Shadow, Black Rider, Tavern Music,Halfling Sneak,Blacksmith Shop, Forest Night,Raven Puff,Whispering Caverns, Country Village, Victorian Slums, Catacombs, ,Makai Symphony https://makai-symphony.bandcamp.com/a.... "Tafi Maradi"Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b...Kevin_MacLeod_-_Virtutes_InstrumentiVilon,Kevin_MacLeod_-_Sonatina,Kevin_MacLeod_-_Schmetterling,Kevin_MacLeod_-_Virtutes_InstrumentiVilon, Kevin_MacLeod_-_Trio_for_Piano_Violin_and_Viola, "Slow Heat" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Digya" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Kumasi Groove" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Monkoto" Kevin MacLeod (https://incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... Lee_Maddeford_-_12_-_Tki_with_Les_Gauchers_OrchestraToo Cool kevin macloud Tabletop audiohttps://Tabletopaudio.com"Xiengi Nights" CyberBar, Castle jail, Super Hero, Volcano, Jungle ruins, Medevil Market,Hell Hound Alley, Halfling Sneak, mansion Night,WaterKeep Nights,ravenpuff Commons, Tavern Music, metropolis fanfare, Sun Dappled trail, Through The Woods,The Hearth Inn, Feywild, Windswept plainsUploaded to You Tube @ The Roll mongers Podcast network "Bond Theme" Tom Schlueter https://soundcloud.com/tomschlueter/j... https://www.youtube.com/channel/UCc2w.... Evan King -- https://www.RollMonger.com https://www.TeeSpring.com/RollMongers for Merch! https://www.Patreon.com/RollMongers Thank You For your needed Support! https://www.RollMonger.com https://www.TeeSpring.com/RollMongers for Merch! https://www.Patreon.com/RollMongersReserved Material: Reserved Material elements in this product include all elements designated as Reserved Material under the ORC License. To avoid confusion, such items include: All trademarks, registered trademarks, proper nouns (characters, deities, locations, etc., as well as all adjectives, names, titles, and descriptive terms derived from proper nouns), artworks, characters, dialogue, locations, organizations, plots, storylines, and trade dress.Expressly Designated Licensed Material: This product contains no Expressly Designated Licensed Material.PAIZO INC.Creative Directors • James Jacobs and Luis LozaDirector of Game Design • Jason BulmahnDirector of Visual Design • Sonja MorrisDirector of Game Development • Adam DaigleManaging Creative Director (Starfinder) • Thurston HillmanLead Developers • James Case and John ComptonSenior Developers • Jessica Catalan, Eleanor Ferron, and Jenny JarzabskiDevelopers • Bill Fischer, Michelle Y. Kim, Mike Kimmel, Dustin Knight, and Landon WinklerLead Designer (Games) • Joe PasiniOrganized Play Line Developers • Josh Foster and Shay SnowDesign Manager • Michael SayrePathfinder Lead Designer • Logan BonnerSenior Designer • Jason KeeleyDesigners • Joshua Birdsong and Ivis K. FlanaganManaging Editor • Patrick HurleyLead Editor • Avi KoolSenior Editors • Ianara Natividad, Solomon St. John, and Simone D. SalléEditors • Felix Dritz, Priscilla Lagares, Lynne M. Meyer, and Zac MoranConcept Art Director • Kent HamiltonArt Directors • Kyle Hunter and Adam VickSenior Graphic Designer • Emily CrowellGraphic Designer • Adriana GasperiProduction Designer • Danika WirchDirector of Brand Strategy • Mark MorelandPaizo CEO • Lisa StevensPresident • Jim ButlerChief Creative Officer • Erik MonaVice President of People & Culture • Maggie GallagherVice President of Sales & Operations • Mike WebbVice President of Technology • Rei KoController •Become a supporter of this podcast: https://www.spreaker.com/podcast/pathfinder-2e-age-of-ashes-the-elven-portal-podcast--4189253/support.
This special Saturday episode of the Very Dental Podcast is all about the upcoming Chicago Midwinter Dental Meeting! Alan Mead sits down with Dr. Phil Schefke, President of the Chicago Dental Society (CDS), to preview the 2026 Midwinter Meeting. Whether you're a 30-year veteran of the meeting or a dental student looking for your first experience, this episode dives into why Chicago remains the premier destination for dental innovation, collegiality, and—believe it or not—puppies. The Guest: Dr. Phil Schefke Dr. Schefke serves as the President of the Chicago Dental Society, the largest component of the ADA. With a board of 15 members and a dedicated staff, Phil has spent nearly a decade on the leadership ladder to help orchestrate a meeting that hosts attendees from all 50 states and over 60 countries. What's New at the Midwinter Meeting? The CDS team has spent three years redesigning the attendee experience based on direct feedback. Here are the new features and highlights discussed in this episode: Streamlined Registration: No more waiting for badges in the mail. Attendees will receive a QR code to print their badges at self-service stations at McCormick Place or at three partner hotels (Hyatt Regency on Wacker, Hyatt McCormick, and Marriott McCormick). Enhanced Exhibit Floor Layout: The floor has been redesigned with shorter aisles for easier mobility and "crisscross" navigation. Refresh & Recharge Stations: Scattered throughout the floor, these areas offer water and phone charging ports to keep you hydrated and connected. Grab-and-Go Dining: New food stations on the exhibit floor designed for quick lunches between CE courses. The "Hadley" Puppy Corner: A dedicated space in the back of the exhibit hall to play with puppies and melt away the stress of the day (named after the first CDS president). Early Career Dentist Lounge: A comfortable space featuring couches and networking opportunities specifically for the next generation of clinicians. CDS "Swag" Booth: For the first time, attendees can purchase official CDS-branded jackets, sweaters, and coffee cups. Tech Upgrades: A brand-new, intuitive registration system that prevents double-booking courses and high-quality, reliable Wi-Fi throughout the venue. On-Site Mobile Clinic: The Illinois Masonic Hospital will have their mobile dental van on the floor for tours and demonstrations. Free Professional Headshots: Available at the CDS footprint for attendees to update their professional profiles. Special Events & Keynotes Thursday: Keynote speaker Chris Chelios, three-time Stanley Cup champion, discussing leadership and championship-level teamwork. (Plus, Garrett's Popcorn giveaways!) Friday: "Sip, Suds, and Sales" (beer and wine on the exhibit floor) followed by the Beats and Bites DJ party. Saturday: The traditional President's Dinner Dance, a black-tie event featuring a live band to celebrate the week's successes. The "Fourth Level" of Dentistry Alan and Phil discuss the "secret sauce" of CDS membership. At just $125 (for ADA members), membership provides free registration to the meeting, offering incredible value compared to standard registration fees. It's a tradition that spans 161 years, proving that while technology changes, the value of face-to-face collegiality remains priceless. Some links from the show: The 2026 Chicago Midwinter Dental Meeting Join the Very Dental Facebook Group using one of these passwords: Timmerman, Paul, Bioclear, Hornbrook, Gary, McWethy, Papa Randy, or Lipscomb! The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! I'm a big fan of the Bioclear Method! I think you should give it a try and I've got a great offer to help you get on board! Use the exclusive Very Dental Podcast code VERYDENTAL8TON for 15% OFF your total Bioclear purchase, including Core Anterior and Posterior Four day courses, Black Triangle Certification, and all Bioclear products. Are you a practice owner who feels like the bottleneck in your own business? If you're tired of being the hardest-working person in your office, I've got something you need to hear. Dr. Paul Etchison, is hosting a virtual event that is a total game-changer. Paul is honestly one of the most brilliant minds in dental leadership today, and he's hosting the 3-Day Freedom Practice Workshop from February 19th through the 21st. He's going to show you exactly how to break through that two-million-dollar revenue ceiling while actually compressing your clinical week. It's about building a leadership team that takes ownership so you can finally step into the CEO role you deserve. Head over to DentalPracticeHeroes.com/freedom to grab your spot. And do me a favor—mention the Very Dental podcast when you sign up. It's 100% guaranteed, so you've got nothing to lose but the stress. Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code "VERYSHIP" you'll get free shipping on your order! Go save yourself some money and support the show all at the same time! The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!
In this episode of the Industry Spotlight, we dive into why used car success in 2026 is no longer just about the purchase price, but about the high-stakes ability to acquire and articulate a vehicle's complete story. Joining host Sam D'Arc is Doug Horner of General Sales Manager at Mercedes-Benz of North Olmsted and Tyler Astorg, Vice President Sales at iPacket to discuss how precision data—specifically knowing the exact options and trim levels—serves as a dealer's ultimate superpower. They explore the fine line between profit and peril, demonstrating how missing even the smallest detail in a vehicle's history or condition can make or break your market advantage. By leveraging full data sets to acquire cars at the correct competitive price and sharing that transparency with consumers, top-tier dealers are proving that the final 1% of effort in vehicle presentation is what truly secures the deal. This episode of the Car Dealership Guy Podcast is brought to you by iPacket Value. @iPacketOfficial - Founded in 2012 in West Virginia, iPacket is the leading provider of digital vehicle presentations in the automotive industry. The company's cloud-based solutions help automotive dealers provide shoppers with a transparent digital vehicle-purchasing experience. iPacket also offers iPacket Recon, iPacket OnTargeting and iPacket Value - the newest product to the iPacket line-up. For more information, visit @ https://hubs.li/Q040pG-X0 or follow the company on Facebook and LinkedIn. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership's social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://www.cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://www.cdgguest.com Topics: 00:17 What is Doug Horner's market advantage? 00:43 What were the NADA conference highlights? 01:39 How does social media impact sales? 05:22 What are the appraisal process insights? 11:40 What is iPacket and its benefits? 16:47 How is iPacket used in appraisals? 25:44 What are the final conclusions? Car Dealership Guy Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Carles Reina is VP of Sales at ElevenLabs, where he was the first investor and fourth employee. Carles has scaled the revenue org from Day 1 to over $330M in just 3 years. Carles is also an active investor with investments in ElevenLabs, Revolut, Happy Robot and more. AGENDA: 0:00 How I Turned $20K into $16M with Revolut Angel Investment 10:45 Why I Don't Believe in Product-Market Fit 15:40 How to do Land and Expand: Turning $12K Deals into Millions 19:40 The 20X Rule: A "Ruthless" Comp Plan for Elite Reps 24:35 Public Shaming? Why Honest Pipeline Reviews Save Companies 28:50 Why Your Sales Reps Should Never Be in the Office 35:45 The Outbound King: How to Pivot from 90% Inbound 45:45 "Vibe Coding" & The Death of Technical Ceilings 55:35 Why I'd Fire Myself: The Secret Psychology of High-Performers
#778 What if you could ditch the ick in sales and build authentic connections that actually convert? In this episode hosted by Kirsten Tyrrel, Gwen Tinsley — CEO of Grit and Tenacity Consulting and host of the Built from the Ground Up podcast — shares her journey from avoiding sales altogether to becoming a sought-after coach for service-based female entrepreneurs. Gwen opens up about the misconceptions she had around sales, how she reframed the entire process around empathy and curiosity, and the unique podcast-based strategy she uses to connect with her ideal clients. You'll learn how she builds trust without feeling bait-and-switchy, the power of intentional follow-up, and why discovery calls should feel like interviews you're leading — not passing. If sales have ever felt uncomfortable or inauthentic, Gwen's approach will give you a fresh perspective and a framework you can actually get excited about! (Original Air Date - 6/12/25) What we discuss with Gwen: + Reframing the fear of sales + Building trust through authenticity + Podcasting as a lead strategy + Discovery calls with purpose + Avoiding the bait-and-switch vibe + Importance of human connection + Why follow-up isn't annoying + Confidence in your offer + Listening over pitching + Sales as service, not pressure Thank you, Gwen! Check out Grit and Tenacity Consulting at GritandTenacityConsulting.com. Follow Gwen on Instagram. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
BONUS: Why Embedding Sales with Engineering in Stealth Mode Changed Everything for Snowflake In this episode, we talk about what it really takes to scale go-to-market from zero to billions. We interview Chris Degnan, a builder of one of the most iconic revenue engines in enterprise software at Snowflake. This conversation is grounded in the transformation described in his book Make It Snow—the journey from early-stage chaos to durable, aligned growth. Embedding Sales with Engineering While Still in Stealth "I don't expect you to sell anything for 2 years. What I really want you to do is get a ton of feedback and get customers to use the product so that when we come out of stealth mode, we have this world-class product." Chris joined Snowflake when there were zero customers and the company was still in stealth mode. The counterintuitive move of embedding sales next to engineering so early wasn't about driving immediate revenue, it was about understanding product-market fit. Chris's job was to get customers to try the product, use it for free, and break it. And break it they did. This early feedback led to material changes in the product before general availability. The approach helped shape their ideal customer profile (ICP) and gave the engineering team real-world validation that shaped Snowflake's technical direction. In a world where startups are pressured to show revenue immediately, Snowflake's investors took the opposite approach: focus on building a product people cannot live without first. Why Sales and Marketing Alignment Is Existential "If we're not driving revenue, if the revenue is not growing, then how are we going to be successful? Revenue was king." When Denise Persson joined as CMO, she shifted the conversation from marketing qualified leads (MQLs) to qualified meetings for the sales team. This simple reframe eliminated the typical friction between sales and marketing. Both leaders shared challenges openly and held each other accountable. When someone in either organization wasn't being respectful to the other team, they addressed it directly. Chris warns founders against creating artificial friction between sales and marketing: "A lot of founders who are engineers think that they want to create this friction between sales and marketing. And that's the opposite instinct you should have." The key insight is treating sales and marketing as a symbiotic system where revenue is the shared north star. Coaching Leaders Through Hypergrowth "If there's a problem in one of our organizations, if someone comes with a mentality that is not great for us, we're gonna give direct feedback to those people." Chris and Denise maintained tight alignment at the top level of their organizations through four CEO transitions. Their partnership created a culture of accountability that cascaded through both teams. When either hired senior people who didn't fit the culture, they investigated and addressed it. The coaching approach wasn't about winning by authority—it was about maintaining partnership and shared accountability for results. This required unlearning traditional management approaches that pit departments against each other and instead fostering genuine collaboration. Cultural Behaviors That Scale (And Those That Don't) "We got dumb and lazy. We forgot about it. And then we decided, hey, we're gonna go get a little bit more fit, and figure out how to go get the new logos again." Chris describes himself as a "velocity salesperson" with a hyper-focus on new customer acquisition. This focus worked brilliantly during Snowflake's growth phase—land customers, and the high net retention rate would drive expansion. However, as Snowflake prepared to go public, they took their foot off the gas on new logo acquisition, believing not all new logos were equal. This turned out to be a mistake. In his final year at Snowflake, working with CEO Sridhar Ramaswamy, they redesigned the sales team to reinvigorate the new logo acquisition machine. The lesson: the cultural behaviors that fuel early success must be consciously maintained and sometimes redesigned as you scale. Keeping the Message Narrow Before Going Platform "Eventually, I know you want to be a platform. But having a targeted market when you're initially launching the company, that people are spending money on, makes it easier for your sales team." Snowflake intentionally positioned itself in the enterprise data warehousing market—a $10-12 billion annual market with 5,000-7,000 enterprise customers—rather than trying to sound "bigger" as a platform play. The strategic advantage was accessing existing budgets. When selling to large enterprises that go through annual planning processes, fitting into an existing budget means sales cycles of 3-6 months instead of 9-18 months. Yes, competition eventually tried to corner Snowflake as "just a cute data warehouse," but by then they had captured significant market share and could stretch their wings into the broader data cloud opportunity. Selling Consumption-Based Products to Fixed-Budget Buyers "Don't believe anything I say, try it." One of Snowflake's hardest challenges was explaining their elastic, consumption-based architecture to procurement and legal teams accustomed to fixed budgets. In 2013-2015, many CIOs still believed data would stay in their data centers. Snowflake's model—where customers could spin up a thousand servers for 4 hours, load data, while analysts ran queries without performance impact—seemed impossible. Chris's approach was simple: set up proof of concepts and pilots. Let the technology speak for itself. The shift from fixed resources to elastic architecture required changing not just technology but entire mindsets about how data infrastructure could work. About Chris Degnan Chris Degnan is a builder of one of the most iconic revenue engines in enterprise software. As the first sales hire at Snowflake, he helped scale the company from zero customers to billions in revenue. Chris co-authored Make It Snow: From Zero to Billions with Denise Persson, documenting their journey of building Snowflake's go-to-market organization. Today, Chris advises early-stage startups on building their go-to-market strategies and works with Iconiq Capital, the venture firm that led Snowflake's Series D round. You can link with Chris Degnan on LinkedIn and learn more about the book at MakeItSnowBook.com.
Boss Your Business: The Pet Boss Podcast with Candace D'Agnolo
It's cold. People are sick. Business feels quiet. Sound familiar? Candace is coming to you fresh off 10+ days sick with the flu - three of them completely in bed - and using this slower winter stretch at Dante and Dory's to get honest about what the numbers are really saying. This episode is about what actually happens when sales dip, and what smart pet business owners do instead of waiting it out. She shares:
Dr. Garland Vance is a leadership expert, author, and co-founder of AdVance Leadership. With more than 25 years of experience developing leaders, Garland is passionate about helping organizations build environments where every person experiences great leadership. His book Gettin' (un)Busy was named one of Forbes' “7 Books Everyone on Your Team Should Read” and earned the 2020 Author Elite Award for Best Business Book. Dorothy Wood Vance has spent over two decades empowering leaders to discover and maximize their strengths. As co-founder of AdVance Leadership, she has helped grow the company into one of the Top 20 Leadership Development Companies in America. Together, Dorothy and Garland equip leaders with practical tools to unlock potential, strengthen culture, and lead with authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Dr. Garland Vance and Dorothy Wood Vance to explore the powerful concept of Unleashed Leadership. They discuss how leaders—and sales professionals—can become “leashed” when responsibilities outpace clarity, capacity, or alignment, and how addressing root leadership issues can unlock greater effectiveness and impact.Drawing from their book Unleashed Leadership, Garland and Dorothy outline seven key areas that often hold leaders back: character, competence, capacity, clarity, community, culture, and consistency. The conversation highlights why clarity is one of the biggest challenges leaders face and emphasizes that salespeople are leaders too—guiding clients toward meaningful outcomes without traditional authority. Packed with real-life examples and practical leadership insights, this episode delivers actionable strategies for anyone looking to lead and sell with heart. KEY TAKEAWAYSLeaders become “leashed” when expectations exceed clarity, capacity, or alignment.Seven core leadership challenges: Character, Competence, Capacity, Clarity, Community, Culture, and Consistency.Clarity is often the most common leadership gap—people need to know where they're going and why.Sales professionals are leaders because they guide clients toward a vision and better outcomes.HIGHLIGHT QUOTESLeaders become “leashed” when expectations exceed clarity, capacity, or alignment.Seven core leadership challenges: Character, Competence, Capacity, Clarity, Community, Culture, and Consistency.Clarity is often the most common leadership gap—people need to know where they're going and why.Sales professionals are leaders because they guide clients toward a vision and better outcomes.
Jim Kwik's brain health suffered a major setback after a traumatic injury in kindergarten. Labeled "the boy with the broken brain," he believed his intelligence was permanently limited due to learning difficulties, poor focus, and memory issues. This mindset shifted when he discovered a new way to learn and train his brain. In this episode, Jim reveals how he improved his memory, transformed his brain health, and reframed limiting beliefs to unlock limitless potential. In this episode, Hala and Jim will discuss: (00:00) Introduction (01:20) Overcoming the “Broken Brain” Label (07:11) The Shift That Changed How He Learned (16:12) Immigrant Mindset and Inner Strength (21:20) The Science Behind Motivation and Learning (29:36) Myths About Brain Health and Intelligence (34:33) Training Your Memory for Real-World Success (40:46) The B-SUAVE Method for Remembering Names (46:05) How Technology Weakens Brain Performance (52:03) Loving and Training Your Brain Jim Kwik is a world-renowned brain coach, memory expert, and author of the New York Times bestselling book Limitless. With over three decades of experience, he teaches high performers how to improve learning, focus, and brain optimization. Jim is also the host of the top-ranked Kwik Brain podcast, where he explores brain health, cognitive wellness, and mental performance. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Advanced WiFi, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel - Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING. Resources Mentioned: Jim's Book, Limitless: bit.ly/-Limitles Jim's Podcast, Kwik Brain: bit.ly/KB-apple Jim's YouTube: youtube.com/c/JimKwik Jim's Instagram: instagram.com/jimkwik/?hl=en YAP E385 with Jim Kwik: youngandprofiting.co/E385 The 7 Habits of Highly Effective People by Stephen R. Covey: bit.ly/-7Habits The Power of Positive Thinking by Norman Vincent Peale: bit.ly/TPoPT Think and Grow Rich by Napoleon Hill: bit.ly/-TaGR Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Manifestation, Life Balance, Self-Healing, Positivity, Happiness, Sleep, Diet
Joining us this episode to discuss the highs and lows of parenting (and life) it's the return of Lou Beckett. Lou's brilliant new book: 'Lessons from a Default Parent: Surviving the Front Line of Family Life (Without Losing Your Sh*t)' is available to buy now. Parenting Hell is available to watch on Spotify every Tuesday and Friday. Please subscribe and leave a rating and review you filthy street dogs... xxx If you want to get in touch with the show with any correspondence, kids intro audio clips, small business shout outs, and more.... here's how: EMAIL: Hello@lockdownparenting.co.uk Follow us on instagram: @parentinghell Sales, advertising, and general enquiries: hello@keepitlightmedia.com A 'Keep It Light Media' Production (Copyright 2026) Learn more about your ad choices. Visit podcastchoices.com/adchoices