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The Ghostwriting Advantage: Everything You Need to Know About Ghostwriting Your Book by Richard G Lowe Jr Thewritingking.com Amazon.com You've built something valuable. A business. A message. A legacy. Now it's time to put it into words. The Ghostwriting Advantage pulls back the curtain on a world few people talk about—where leaders, coaches, and business owners get their ideas turned into powerful books without having to write a single page themselves. Richard Lowe Jr. has ghostwritten over 50 books for professionals across industries. In this candid, practical guide, he explains how a ghostwritten book can help you attract clients, earn credibility, and grow your brand—and why you don't need to do it all on your own. Inside, you'll discover: ✔️ Why most authors don't make money from book sales—and what actually creates long-term return ✔️ What a good ghostwriter does (and doesn't do), and how to find the right one for your voice and goals ✔️ How books turn into speaking gigs, consulting contracts, media features, and strategic introductions ✔️ Real case studies from leaders who used ghostwriting to grow their careers and impact ✔️ The step-by-step process of turning your expertise into a book that feels authentic—and gets results ✔️ What to watch out for when hiring, collaborating, and promoting a ghostwritten book Whether you're a founder with a story to tell, a coach ready to scale, or a CEO looking to share your ideas, this book offers a clear path forward. No jargon. No hype. Just a smart, honest look at how a book can open doors—and how the right ghostwriter can help you walk through them. ✅ This book is for you if: You have valuable knowledge or experience and want to publish, but don't have time to write it You're curious about how ghostwriting works—and whether it's worth the investment You've tried to start a book and got stuck, stalled, or overwhelmed You want to leave something lasting behind, but you need a guide to get it done You're looking for a strategic way to grow your business or expand your influence About the author After spending over 33 years in the computer and information technology industry, Richard decided to take an early retirement to pursue his dreams of becoming a professional writer and published author. Richard is a leader in the computer industry, serving as Vice President of Consulting at Software Techniques and Beck Computer Systems before settling down as Director of Computer Operations at Trader Joe's. During his twenty-year tenure at that esteemed company, he focused on computer security and preparing for the possibility of disaster. In addition to creating hundreds of articles for the web and blogs, Richard actively works as a professional ghostwriter. In that role, he has completed books on a wide variety of subjects including memoirs, business volumes, and novels. Because of his in-depth background in software management and computer security, Richard has ghostwritten a number of major books in those areas.
Big Companies Like APPLE Have a MAJOR Advantage in Supply Chain Crises (Trappin Tuesday's)
On this episode of "Altitude Advantage," team reporter Elisa Hernandez and lead writer Aric DiLalla dive into what they're looking for at rookie minicamp and take a brief look ahead at the upcoming release of the 2025 schedule. Introduction (00:00-3:09) Which players we're looking forward to seeing at minicamp (3:10-12:14) Looking ahead to the 2025 NFL schedule release (12:15-16:38) Want more of Altitude Advantage? Subscribe on Apple Podcasts, Spotify, TuneIn, Stitcher or wherever you get your podcasts. Make sure to leave a rating and review or a comment if you're watching on YouTube.See omnystudio.com/listener for privacy information.
In today's episode of the Second in Command podcast, Cameron shares a deeply personal reflection on how his experiences with attention deficit disorder (ADD) shaped his educational journey and entrepreneurial success.You'll hear how traditional schooling and societal expectations of focus negatively impacted his self-esteem, even as he was trying his best. Despite being told he wasn't trying hard enough, Cameron realized that his struggles with concentration were not a personal flaw but part of a unique way of thinking that would later serve him well as a business leader.Drawing from his own experiences, Cameron presents a new perspective on ADD, reframing it not as a disorder but as a potential superpower, especially for entrepreneurs. He explains how his inability to stay focused for long periods of time, while challenging in certain environments, allowed him to notice opportunities and weaknesses others might miss. By embracing this trait, he learned to prioritize and delegate tasks effectively, which contributed to his success in building businesses.This episode offers a message of empowerment, urging those with ADD to acknowledge their strengths and harness them in their careers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:His ability to focus in short, intense periods, which he calls "high definition ADD" (HD ADD). (2:40) Cameron's negative experiences with the education system, which told him he wasn't trying hard enough when he was actually trying very hard. (5:04)The importance of changing environments to keep his mind stimulated and avoid boredom. (6:07)Why the medical and teaching communities have failed to recognize the potential benefits of ADD. (10:00)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders
Is right now possibly the greatest time in e-commerce history to become a reseller on Amazon? I think it just might be - and I explain why on today's episode. Also - we are entering Covid 2.0 (and I'm not talking about the disease). I'm talking about the BUSINESS OPPORTUNITY. The last time we saw conditions like what's about to happen we saw THOUSANDS of sellers make a killing on Amazon as resellers - and the conditions are the same again now! I'll explain what I mean on this episode. Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well! The System webinar - Brian Olson did a training and you can check it out on the SilentJim.com/thesystem page for FREE and it's titled "Announcing Walmart integration and importing bulk ASINs!" Watch this episode on our YouTube channel here: https://youtu.be/Xg3j8HSQSTw Show note LINKS: SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course SilentJim.com/ungating - A great article in our free facebook group about the "ORGANIC" path to ungating TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! If you can't make it to Orlando May 29-31st 2025, plan to attend VIRTUALLY - details at https://theprovenconference.com/livestream25/ SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11 SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE! My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 82000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life! SilentJim.com/podcast - Listen to all of the episodes on our website here!
(00:00) Zolak & Bertrand begin the top of hour #3 reacting to the end of game situation that secured the loss for the Celtics. Beetle is critical of the New York Knicks’ home court advantage at Madison Square Garden after Sean Grande described it as a hostile environment. The new Pope is elected. (12:38) The crew react to comments from The Sports Pope, Mike Francesa calling them disgraceful. More reaction from the Celtics dropping the first two games of this series to the Knicks. (23:57) The guys go off the rails to discuss Tyler Milliken's vacation in Las Vegas. They offer Tyler some suggestions while visiting Las Vegas. (33:08) New England Revolution Head Coach, Caleb Porter joins the show - follow-up after Zolak & Bertrand were with Porter in attendance at the AC/DC concert last week.
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Michael Preece, the Connector in Chief at Business Networking Advantage Australia. Michael shares how he built a thriving statewide network of six groups across Tasmania over the past 11 years. Starting as a photographer, he leveraged his passion for genuine relationships into a powerful business referral system. Michael offers practical tips on networking, building trust, and the importance of making one meaningful new connection each week. Key Takeaways for Small Business Owners: Focus on Relationships Over Sales: Networking is not about pitching—it's about building genuine, value-driven relationships that lead to long-term business opportunities. Set Realistic Networking Goals: Don't aim to meet everyone in the room. Instead, target 3–4 meaningful conversations at each event to build quality connections. Consistently Grow Your Network: Make it a weekly habit to meet at least one new person in business. Over time, this compounds into powerful referral and support networks. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Never Underestimate Who People Know: A contact may not become a client—but they might introduce you to someone who is. Treat every connection as a gateway to broader networks. Use Simple Tools Effectively: A well-organized contact system (like Outlook synced to your phone) can act as a lightweight CRM to manage relationships and follow-ups. Track and Show the Value of Networking: Leverage tools or systems that give transparency into referrals and business growth so you can clearly measure the ROI of your networking efforts. One action small business owners can take: According to Michael Preece, one action a small business owner should take is to meet one new business contact each week with the genuine intent to build a relationship—because you never know who they know or where that connection might lead. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
(00:00-23:52) – Query & Company opens on a Tuesday with Jake Query and producer Eddie Garrison by starting to preview tonight’s game two between the Indiana Pacers and Cleveland Cavaliers. They also discuss last night’s comeback victories for the Denver Nuggets and New York Knicks. (23:52-36:32) – Pacers television and radio analyst, Eddie Gill, joins Query & Company to preview tonight’s game two between Indiana and Cleveland with the assumption that Darius Garland, Evan Mobley, and De’Andre Hunter play tonight. He shares some takeaways from game one that could benefit the Pacers moving forward in the series, provides insight as to what his mindset would be if he was playing for Indiana tonight after taking game one, and notes some changes that he would expect to see tonight. (36:32-46:28) – The first hour of today’s show concludes with Jake and Eddie discussing whether Eddie will be attending the Indy 500. Plus, they discuss how Jake identifies all the cars as they approach him in turn three over 200 miles per hour. (46:28-1:07:02) – ESPN.com’s Stephen Holder joins Jake Query, and they start their conversation discussing the game one win for the Pacers over the Cavaliers. They transition to the Colts with Jake asking Stephen which pick he found most surprising, identifies a couple of holes that Chris Ballard needs to address leading up to training camp, and tries to figure out what role Justin Walley can have as a rookie this season. (1:07:02-1:19:17) – Jake starts the segment off by taking a call from a listener asking about yesterday’s IndyCar race in Birmingham. It leads to Jake and Eddie discussing who should be considered the favorites for the Indy 500 and Christian Lundgaard’s start to the season. (1:19:17-1:27:11) – Hour number two concludes with Jake and Eddie discussing a potential new job for former IU basketball coach, Mike Woodson. (1:27:11-1:54:43) – Scott Agness from Fieldhouse Files joins Query & Company to tip-off the final hour of the show by accessing how serious the injuries are for De’Andre Hunter and Evan Mobley tonight in game two. Scott also examines how road teams are 3-0 so far in the second round of the NBA playoffs, explains what the environment was like at Iowa for the Fever’s exhibition game against Team Brazil, and reveals what he did during his time in Iowa. (1:54:43-2:03:01) – Jake and Eddie discuss tonight’s game two between the Pacers and Cavaliers with Darius Garland, De’Andre Hunter, and Evan Mobley all missing shootaround this afternoon for Cleveland. Does it make tonight’s game a must win for the Pacers? (2:03:01-2:11:59) – Today’s show closes with Jake sharing some keys to victory tonight for the Indiana Pacers against the Cleveland Cavaliers. Plus, JMV joins the guys in studio to discuss how much of a contender the Pacers become if they win tonight.Support the show: https://1075thefan.com/query-and-company/See omnystudio.com/listener for privacy information.
Lon and Derek run through some of the most athletic players in MLB history. Later, the guys discuss whether programs without football could benefit from revenue sharing and some other college sports thoughts.
Usayd Koshul and Nick Whalen discuss why trading down in the 2025 NFL Draft will allow the Chicago Bears to have more success during the upcoming season. For more Chicago Bears coverage, please check out the Bear Report website!
Bret Michaels Claims Sammy Hagar Not Diddy Took Advantage Of Jani Lane Plus Blue Öyster Cult Spectres
The Celtics blow a 20-point second-half lead to the New York Knicks in Game 1 of the Eastern Conference Semifinals and lose 108-105 in overtime. Boston set an NBA playoff record with 60 three-point attempts and only made 15 on their way to the loss. What went wrong for Boston, and how concerned should we be? Chris Forsberg and Abby Chin break it all down… plus, we go inside the locker room to hear from Jayson Tatum and Jaylen Brown 1:00- Forsberg and Abby react to the loss11:05- Jayson Tatum press conference24:00- Jaylen Brown press conference Presented by 24 Auto Group WATCH every episode of the Celtics Talk podcast on YouTubeFollow NBC Sports Boston:NBCSportsBoston.comX @NBCScelticsFacebookInstagramTikTok
Send us a textIn this powerful episode of Navigating the Customer Experience, we sit down with Dave Garrison, leadership strategist, former CEO, and author of The Buy-In Advantage: Why Employees Don't Care – and What Great Leaders Do to Inspire Them to Give Their All. With over 25 years of experience leading and advising public and private companies—including Ameritrade—Dave shares his journey from CEO to co-founder of Garrison Growth, where he helps leaders transform workplace culture and team engagement.Dave's Journey from CEO to Culture ChampionDave opens up about his personal transformation—from leading multinational corporations to discovering his passion for helping people reach their full potential. Encouraged by close friends who questioned whether being a high-profile CEO was truly bringing him joy, Dave embarked on a path that led to founding Garrison Growth. Today, his mission is to help leaders create workplace environments where employees thrive—and where customers feel that impact.Why Engagement is Dropping (And How to Reverse It)Dave discusses startling insights from Gallup's latest data showing that global employee engagement has dropped again. He explains that no leader wants a disengaged workforce, and no employee chooses to disengage—but without intentional focus, engagement simply won't happen. Because it's not commonly reinforced by investors or executive dashboards, many leaders unknowingly neglect it.The “Gas Factor” and What Really Drives EngagementLeaders often default to surface-level perks like bonuses, free food, or ping-pong tables to boost morale. While appreciated, these don't move the needle. Dave reveals that employees today—especially Gen Z—are more motivated by meaningful impact, alignment with purpose, and strong team relationships. When employees feel heard, valued, and connected to a bigger mission, that's when true engagement happens.From Micromanaging to EmpowermentMicromanaging often comes from good intentions but can stifle team growth. Dave challenges leaders to identify the one or two areas where their close involvement truly adds value and let go of control in other areas. Referencing Steve Jobs' hyper-focus on design, he urges leaders to trust the “collective genius” of their teams and foster an environment of trust and autonomy.The Three Pillars: Inspired People, Smart Outcomes, Empowered TeamsIn The Buy-In Advantage, Dave outlines three key pillars of high-performing organizations. The biggest challenge he sees? Prioritization. Many leaders overwhelm teams with long lists of goals. He stresses the importance of narrowing focus to just three core priorities and engaging the team in bringing them to life. The secret? Creating alignment through conversations, not commands—what Dave calls a “done with” not “done to” mindset.Making Values Stick Through StorytellingCompany values can't just live on a poster. Dave champions storytelling as a powerful way to reinforce culture. He shares practical examples like executives spending time in customer service centers or calling clients directly—not to promote products, but to deeply understand their needs. These experiences yield stories that inspire teams and reinforce the company's purpose in meaningful, memorable ways.AI as a Game-ChangerWhen asked about a tool he can't live without, Dave points to AI—specifically tools like Claude and ChatGPT. He emphasizes the importance of input quality, recommending leaders use detailed, emotionally contextual prompts (about 400 words) to get the most powerful results from AI, especially for brainstorming and problem-solving.Books That Shaped Dave's ThinkingTwo books had a significant influence on Dave's approach to
On the show today, I'm discussing something that could be a game-changer for your retirement savings: Health Savings Accounts, or HSAs. If you're on a high deductible health plan, you might be eligible for this unique, triple tax-free account, but are you making the most of it? I'm sharing the top five mistakes people make with their HSA accounts. If not avoided, those mistakes can cost you serious money and limit your financial options later in life. I'm covering everything from choosing the right HSA provider to maximizing your investments within the account, tracking expenses, and even strategizing for retirement healthcare needs. Plus, I'll give you actionable tips to avoid these common pitfalls and explain how an HSA can function as a powerful retirement savings tool. You will want to hear this episode if you are interested in... [00:00 HSAs offer triple tax benefits for qualified health costs. [06:17] Transfer your HSA to invest funds instead of letting them sit idle. [08:36] Use a bucketing strategy for investments and allocate funds based on risk and term. [13:24] Use an HSA to reimburse for long-term care insurance, COBRA costs, and Medicare Part B, D, and Advantage after age 65. [14:31] An HSA is suitable for tax-free withdrawals post-retirement. The Triple Tax Advantage of HSAs Health Savings Accounts (HSAs) have grown in popularity steadily due to their unique triple tax advantage: contributions are tax-deductible, earnings grow tax-deferred, and qualified withdrawals are tax-free. If you're enrolled in a high-deductible health plan (HDHP), you're likely eligible for an HSA, and maximizing this account could significantly boost your retirement planning. However, many account holders fail to capitalize on the full benefits. Let's explore the most common (and costly) mistakes people make with their HSAs, and the steps you can take to avoid them. 1. Sticking with a Poor HSA Provider Not all HSA providers are created equal. A “good” provider offers diverse sets of low-cost investment options, competitive yields on cash balances, a user-friendly platform, and minimal fees. Unfortunately, many people end up with accounts that lack investment choices or charge unnecessary fees, simply because their employer picked the provider. The good news? You can transfer your HSA balance to a more flexible institution like Fidelity or Charles Schwab without penalty, even while still employed. Doing so could unlock better investment potential and higher earnings on your cash, making it well worth investigating your current provider's offerings and considering a move if they fall short. 2. Not Investing Your HSA Money Surprisingly, many HSA owners leave their funds idle in low- or no-interest accounts, missing years of tax-free growth. If you don't plan to spend your HSA funds soon, consider using a “bucket” approach: keep enough in cash or a money market for your deductible, and invest the remainder in stock or bond funds for long-term growth. Since medical expenses are rarely incurred all at once, investing your surplus funds can help your account grow exponentially, harnessing the power of compounding. Review your provider's investment options and allocate your HSA funds according to your risk tolerance and time horizon. 3. Failing to Max Out Contributions Because HSAs offer unbeatable tax benefits, it's wise to contribute as much as possible. For 2025, contribution limits are $4,300 for individuals and $8,550 for families, including employee and employer contributions. If you're 55 or older, you can contribute an extra $1,000 as a “catch-up” contribution. If you're married and you and your spouse are over 55, each spouse can make their own catch-up contribution, but you'll need separate accounts. Remember, you have until the tax filing deadline to make contributions for the previous year, giving you ample opportunity to reach the maximum annual limit. 4. Treating Your HSA Like a Checking Account Many people promptly spend their HSA funds on current medical expenses, inadvertently missing a powerful savings opportunity. Instead, consider paying for qualified medical costs out-of-pocket and letting your HSA investments grow. As long as you keep records of those qualified expenses, you can reimburse yourself tax-free at any point in the future, even years later. This allows your HSA to function much like a “stealth IRA,” providing tax-free growth and withdrawals for medical needs in retirement, when such expenses are likely to be higher. 5. Neglecting to Track Qualified Expenses To take advantage of delayed reimbursement, it's crucial to maintain careful records of out-of-pocket medical expenditures. The IRS can require documentation during an audit, so scan or save receipts and keep a running log in a spreadsheet. Good record-keeping ensures that, when the time comes, you can confidently withdraw HSA funds tax-free to reimburse yourself or cover eligible costs like Medicare premiums, long-term care insurance, and more once you reach retirement age. Make Your HSA Work Harder for You Used strategically, an HSA can become one of your most valuable retirement planning tools. By carefully choosing your provider, investing wisely, maximizing contributions, delaying withdrawals, and tracking all qualified expenses, you can fully realize the triple tax benefits and enjoy greater financial security in retirement. Take a moment today to review your HSA practices, your future self will thank you. Resources Mentioned Fidelity Charles Schwab.com Retirement Readiness Review Subscribe to the Retire with Ryan YouTube Channel Download my entire book for FREE Connect With Morrissey Wealth Management www.MorrisseyWealthManagement.com/contact Subscribe to Retire With Ryan
In this episode, learn about advanced solutions for detecting and responding to threats, recovering swiftly from cyberattacks, and the innovative Anomaly Detection feature in PowerProtect Data Manager. Tune in to discover how Dell empowers businesses to stay ahead in an evolving threat landscape.
Breaking Transfer Show, Jack McIndoe reacts to this evening's big breaking news article from Sam McGuire, who exclusively reveals Liverpool's advantage in the race to sign Julian Alvarez this summer with Darwin Nunez potentially holding a the key to being the Argentinian to Anfield this summer! Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of the Charter Cities Podcast, Mark speaks with Michael Muthukrishna, Associate Professor of Economic Psychology at LSE, about how cultural evolution explains the rise of human civilization. They explore why Homo sapiens prevailed over Neanderthals, the role of self-domestication and social learning in societal development, and how religion and cooperation have shaped social complexity. The conversation covers major historical shifts—from agriculture to the Industrial Revolution—and examines how modern challenges like declining fertility, institutional stagnation, and academic conformity can be better understood through the lens of cultural evolution.
Send us a textYour menstrual cycle can be your secret weapon for peak professional performance when you understand how to align your workflow with your changing hormones throughout the month. By recognizing the unique strengths of each cycle phase, you can strategically schedule tasks, meetings, and presentations to match your natural energy levels and cognitive abilities.Grab the free guide so you can successfully implement these tips and find out how to experience better energy at work, so you can finally work with your hormones instead of against them. Unlock Peak Performance: A Hormone Health Guide for Women in Sales• Menstrual phase (period days) is ideal for reflection, reviewing performance, and setting new goals• Follicular phase (post-period to pre-ovulation) brings creative energy perfect for brainstorming and starting new projects• Ovulatory phase provides peak confidence and communication skills—schedule important presentations and negotiations here• Luteal phase enhances attention to detail, making it perfect for administrative tasks and completing projects• Tracking your cycle with calendar reminders helps you anticipate energy levels and plan your work schedule accordingly• Negotiating your salary or raise during your ovulatory phase takes advantage of your natural confidence and communication skills• Strategic planning around your cycle works best when you have relatively regular periodsFREE RESOURCE DESIGNED FOR WOMEN IN SALESUnlocking Peak Performance: A Hormonal Guide for Women in Sales
Mark Levy admits Labor and Prime Minister Anthony Albanese pulled off a stunning triumph among young Australian voters. He credits the PM’s savvy use of social media and his ability to connect with the loudest voices in the influencer space.See omnystudio.com/listener for privacy information.
In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More
In Episode 246 of the Pool Nation Podcast, Edgar, John, and Zac spill the tea on huge announcements shaping the future of Pool Nation and the pool industry as a whole. We kick things off by welcoming a new visionary partner, Nidec US Motors, whose innovative approach and focus on education align perfectly with our mission. You'll hear why this partnership couldn't come at a better time as pool pros face new challenges with variable speed motor regulations across the country. Next up, a major milestone for Pool Nation — we officially welcome Doreen King as our new VP of Business and Leadership Development! Doreen shares her incredible journey, career insights, and how she will help us elevate our business education to help pool pros thrive in every stage of their journey — from running solo routes to scaling empires. The team breaks down the brand-new Pool Nation Path to Growth and Roadmap, unveiling how this strategic framework will support pool pros at each phase of their business evolution. From fundamentals to executive leadership, we've built a roadmap to take your business — and YOU — to the next level. Plus, hear about: ✅ The Executive Edge — a powerful new way to access personalized business and leadership consulting through Pool Nation. ✅ Women's Summit 2025 — registration is open and already filling up fast! ✅ The Pool Nation Conference — why this will be the only conference focused entirely on the business side of your pool business. If you're ready to elevate your mindset, sharpen your leadership skills, and scale smarter, this is a can't-miss episode. ⏰ Timestamps [00:00] - Introduction & Studio Vibes Meet Spider, shoutouts, and kicking off the live show energy. [06:20] - Healthy Mind, Healthy Biz Zach shares how small changes in health impact stress and business clarity. [12:50] - Exciting Announcements Welcoming new visionary partner: Nidec US Motors. [22:12] - A Major Addition to Pool Nation Introducing Doreen King as VP of Business & Leadership Development. [31:30] - Doreen's Story From hospitality and corporate leadership to Pool Nation — her journey and why she said "yes." [45:55] - The Vision Behind Pool Nation John and Zach reflect on the 10-year vision and why Doreen fits perfectly. [57:00] - The Path to Growth Doreen explains the 4 phases of pool business and what skills each stage demands. [01:10:48] - The Pool Nation Roadmap How the Fundamentals, Accelerator, Essentials, and Advantage tracks work and why they matter. [01:23:00] - Executive Edge Introducing a new consulting and training solution for pool pros at every level. [01:28:00] - Final Thoughts Why this matters, how it elevates the industry, and where you can get involved.
Five by Five | The Podcast for The ALPA Pilots of Frontier Airlines, We Hear You Loud and Clear
The podcast episode introduces a new series focused on the inner workings of the MEC Vice Chair and the various committees under their oversight. Captain Jeff Martin, MEC Vice Chairman, discusses the role of the Jump Seat Committee with committee members Captain Amir Manouchehrian and Captain Vance DiPasquale. The episode covers the function of the Jump Seat Committee, the importance of jump seat agreements, and the assistance provided to pilots regarding jump seat matters. It explains the responsibilities and interactions with other airlines, the necessity to comply with standards, and the pilots' role in maintaining these agreements. The episode emphasizes the importance of using the DART system to report issues and the steps needed to resolve common problems faced by pilots. Finally, the podcast underscores the value of professionalism and detailed reporting in handling jump seat-related concerns. SUBSCRIBE Follow us on Facebook Follow us on Instagram Follow us on X Hosted by Captain Jason DuVernay
Beginning our series on Ephesians, we'll cover the first half of the first chapter (Eph 1:1-14). What emerges are three main points: (1) you are blessed in Christ, (2) you are redeemed for new creation, and (3) you are sealed for an inheritance. Thus, God has equipped you with every advantage in Christ. Ephesians 1:1-2 Since, the words “in Ephesus” are missing from several of our earliest manuscripts and the letter lacks any specifics about the recipients, Paul likely wrote Ephesians to be read by multiple churches right from the start. It is a comprehensive and masterful summary of Christianity and is well worth your time. Ephesians 1:3-6 From our creation, God blessed us (Gen 1:28). Then after humanity's initial rebellion, our world became cursed, and our flesh became fallen. God chose Abraham and then Israel so that through them He could bless the world. In Christ—the quintessential Israelite—we receive the blessings that result in holiness, adoption, and an inheritance (Gen 1:28; 12:2-3; Deu 7:6-14). Ephesians 1:7-10 In Christ we have redemption through his blood, resulting in forgiveness of our sins. Grace may be freely available, but it is not cheap. It cost something: Christ was the price. To be redeemed is for a captive or slave to be set free. This was all part of God's plan to unite all things in heaven and earth in Christ. Ephesians 1:11-14 In Christ we have an inheritance. Guaranteeing God's promise of this bright future, He's sealed us with His spirit. In their world, a seal meant possession, like a rancher's brand. The idea s not that you can live however you want and you will still be saved. Rather, it's that God has marked you His own, giving you a new identity in Christ that you should live out joyfully.The post Ephesians 1: Every Advantage first appeared on Living Hope.
Michelle Robinson founded Demi-Blue nails after her mother said the chemicals in regular polish burned her sensitive nails. She explains to Michael Calhoun.
Souvent, les débutants en Facebook Ads vont passer à côté de ce concept Facebook Ads.Ou bien, ils vont commencer à se poser la question trop tôt.Quel est l'emplacement Facebook Ads que je dois utiliser ?Aujourd'hui, Meta vous donne du Advantage+, c'est-à-dire que vous ne contrôlez rien, Meta s'occupe de tout.Mais on peut vous assurer que cela a un impact sur vos coûts et sur le temps que votre campagne met avant de sortir des résultats.En effet, il existe une couche supplémentaire d'analyse à même votre campagne, lorsqu'elle a assez dépensé.Et ça concerne évidemment les emplacements publicitaires.Dans cette vidéo de No Pay No Play, on vous partage tout ce qu'il y a à savoir sur le sujet pour que vous preniez de meilleures décisions.Envie d'aller plus loin ? Rejoignez la J7 Académie, notre écosystème dédié aux Media Buyers : https://j7academie.com/Newsletter gratuite : Chaque lundi, on vous envoie une astuce ou un test Facebook Ads à appliquer directement sur votre compte : http://j7media.com/escouadeNotre agence : https://experts.j7media.com/agence/Autrement, rendez-vous sur notre autre chaîne : https://www.youtube.com/@podcastsocialscaling
In this episode, host Tyler Chisholm sits down with Deborah Yedlin for the 500th episode of Collisions YYC. This milestone conversation unpacks Calgary's growth, challenges, and future. With a career spanning journalism, education, and business leadership, Deborah brings a rare blend of insight and candour to this milestone episode. Together, they explore how Calgary's past downturns built the foundation for today's economic resilience, how the city navigates downtown revitalization, and why education and local procurement must be considered strategic investments. Deborah also shares why Calgary's entrepreneurial spirit and intentional collaboration are key to sustaining momentum across all sectors.This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We're on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycYouTube: https://www.youtube.com/@collisionsyycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that's amazing about Western Canada.We sincerely appreciate your support of our local podcast.Host links:Tyler's website: https://www.tylerchisholm.comTyler's LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Deborah Yedlin's LinkedIn: https://www.linkedin.com/in/deborah-yedlin-38552a4aCalgary Chamber of Commerce's Website: https://www.calgarychamber.comCalgary Chamber of Commerce's LinkedIn: https://www.linkedin.com/company/calgary-chamber-of-commerceCalgary Chamber of Commerce's Facebook: https://www.facebook.com/CalgaryChamberCalgary Chamber of Commerce's Instagram: https://www.instagram.com/calgarychamberCalgary Chamber of Commerce's Twitter: https://www.twitter.com/CalgaryChamberCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
In this powerful episode, Dr. Kelly Casperson sits down with James Swanwick, alcohol-free advocate and entrepreneur, to unravel the truth about alcohol's impact on our health, relationships, and society. With 15 years of alcohol-free living under his belt, James shares how choosing not to drink isn't about loss—it's about liberation. Together, they explore the deeply ingrained cultural narratives that glamorize alcohol and the neuroscience behind why our brains keep reaching for that next drink. From celebrity endorsements to outdated health myths, James and Kelly challenge the illusion that alcohol equals a good life. This conversation is packed with truth bombs, science, and personal insight into why being alcohol-free can unlock clarity, presence, and purpose—especially for high achievers and anyone craving a more fulfilling life. What You'll Learn: Why “alcohol-free” is a powerful choice—not a limitation How cultural conditioning has normalized drinking from a young age The truth about alcohol and brain degeneration The real story behind alcohol and heart health myths How dopamine drives alcohol cravings The link between alcohol and dementia, anxiety, and relational breakdowns Why more high performers are choosing sobriety for clarity and focus How to confidently navigate social events without alcohol The role of community in embracing a sober-curious or alcohol-free lifestyle Why societal change around alcohol is already happening Key Takeaways: Alcohol-free is a choice, not a lamentation. No amount of alcohol is beneficial for your health. Drinking can disrupt relationships, performance, and mental clarity. Alcohol is a drug—marketed as a reward but loaded with consequences. Society is slowly waking up to the truth: we don't need alcohol to celebrate, connect, or succeed. Resources & Links: Learn more about James Swanwick and his alcohol-free programs at jamesswanwick.com Clear book by James Swanwick To learn more about GennaMD by Solv Wellness, visit gennaMD.com for 20% off your first order. For an additional $5 off, use coupon code DRKELLY5. Providers can request patient education materials or samples at gennaMDHCP.com. Thanks to our sponsor Midi Women's Health. Designed by midlife experts, delivered by experienced clinicians, covered by insurance.Midi is the first virtual care clinic made exclusively for women 40+. Evidence-based treatments. Personalized midlife care.https://www.joinmidi.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
How Grace Moves Us: From Performance to Perfection In this inspiring sermon, Pastor Lawson Perdue unpacks how grace moves us from condemnation to justification, performance to perfection, and frustration to […] The post The Grace Advantage Part 2: How to Move from Performance to Perfection appeared first on Charis Christian Center.
The Europa League semi-finals kicked off, and both Manchester United and Spurs won their first legs against Athletic Club and Bodø/Glimt. Plus, Chelsea win in the Conference League, Brentford beat Forest, and we preview the weekend's football. And finally, there's a moment of appreciation for Harry Maguire.SUBSCRIBE TO EARLY KICK OFF HERE https://podcasts.apple.com/gb/podcast/men-in-blazers-early-kick-off/id1704738560This is Early Kick Off from the Men in Blazers media network and presented by our great friends of the pod STōK Cold Brew Coffee, all your global football stories straight from the back pages of Europe's newspapers in around 10 minutes.This episode was made in the UK for Men In Blazers by…Host: Betty GloverProducer: George CooperAssistant producer: Elizabeth BarnardResearcher: Jack CollinsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what's really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you'll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you're a business owner, CMO, or media buyer navigating Meta's new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.Chapters:00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew00:00:58 – The Announcement That Shook Ad Agencies Worldwide00:03:08 – John Moran's Million-Dollar Test Lab Drops Game-Changing Intel00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro00:05:28 – Meta Just Moved the Goalposts — Here's What That Means for Your Sales00:08:21 – If You're Still Running Ads the Old Way... You're Already Losing00:09:03 – What 7-Figure Testing Reveals About Meta's Algorithmic Shift00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS00:15:57 – This CAPI Tactic Could Be the Attribution Fix You've Been Begging For00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly00:33:38 – The Disappearing Manual Button: What Meta Isn't Telling You00:34:34 – The New Blueprint for Building Future-Proof Campaigns00:36:14 – Budget Allocation Tactics That Survive Meta's Latest Chaos00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise00:51:07 – What Real Creative Testing Looks Like (Hint: It's Not What You Think)00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph's No-BS AdviceLINKS AND RESOURCES:Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowMeta Advantage + Breaking News! | Tier 11 Live! - EP037Get Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on
EXCLUSIVE - NordVPN Deal ➼ https://nordvpn.com/lwos Try it risk-free now with a 30-day money-back guarantee! Host Richard Cracknell is joined by Actors Darren Hart, TJ Ramini alongside Marlon via Spurs Kings TV as Tottenham took a big step towards the Europa League final with a deserved first-leg win over Norwegian side Bodo/Glimt - but a late goal just leaves a little window of doubt. It was one of Spurs' best performances of a wretched season domestically and leaves them two games away from a first trophy since 2008. Ange Postecoglou's side took only 38 seconds to open the scoring as Brennan Johnson headed in from Richarlison's nod down. James Maddison doubled the lead when he brilliantly took down Pedro Porro's long ball before squeezing the ball into the bottom corner. Dominic Solanke rolled in a nonchalant penalty for 3-0 after Cristian Romero was fouled. Bodo/Glimt have made headlines in recent times for an intense style of football that has led to impressive results - but they were outplayed until Ulrik Saltnes' effort flew into the top corner via a deflection off Rodrigo Bentancur. That was their only shot on target. To get the best discount off your NordVPN plan - go to nordvpn.com/lwos - our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord's 30 day money-back guarantee! An Independent Multi-Award Winning Tottenham Hotspur Fan Channel (Podcast) providing instant post-match analysis and previews to every single Spurs match along with a range of former players, managers & special guests. Whilst watching our content we would greatly appreciate if you can LIKE the video and SUBSCRIBE to the channel, along with leaving a COMMENT below. - DIRECT CHANNEL INFORMATION: - Media/General Enquiries: lastwordonspurs@outlook.com - SOCIALS: * Twitter: https://www.twitter.com/LastWordOnSpurs * Instagram: https://www.instagram.com/LastWordOnSpurs * Facebook: https://www.facebook.com/LastWordOnSpurs * YouTube: https://www.youtube.com/c/LastWordOnSpurs *Threads: https://www.threads.net/@lastwordonspurs *BlueSky: https://bsky.app/profile/lastwordonspurs.bsky.social WEBSITE: www.lastwordonspurs.com #THFC #TOTTENHAM #SPURS Learn more about your ad choices. Visit podcastchoices.com/adchoices
The Europa League semi-finals kicked off, and both Manchester United and Spurs won their first legs against Athletic Club and Bodø/Glimt. Plus, Chelsea win in the Conference League, Brentford beat Forest, and we preview the weekend's football. And finally, there's a moment of appreciation for Harry Maguire.This is Early Kick Off from the Men in Blazers media network and presented by our great friends of the pod STōK Cold Brew Coffee, all your global football stories straight from the back pages of Europe's newspapers in around 10 minutes.This episode was made in the UK for Men In Blazers by…Host: Betty GloverProducer: George CooperAssistant producer: Elizabeth BarnardResearcher: Jack CollinsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sponsored by Fidei Email:https://www.fidei.emailSources:https://www.returntotradition.orgContact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+
Sponsored by Fidei Email:https://www.fidei.emailSources:https://www.returntotradition.orgContact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+
Mike Krukow joined Murph & Markus this morning to share his perspective on Tyler Rogers blowing the lead last night and if NL West teams have an advantage against himSee omnystudio.com/listener for privacy information.
Mike Krukow joined Murph & Markus this morning to share his perspective on Tyler Rogers blowing the lead last night and if NL West teams have an advantage against himSee omnystudio.com/listener for privacy information.
Why is sun exposure good for you, and why have we ignored it for so long? In this solo episode, Julian discusses how natural sunlight can optimize your biology, sharpen your focus, and elevate your executive performance—without pills or gadgets. Discover the six phases of daily sunlight and how each influences your hormones, sleep, mood, metabolism, and more.This is a mini-masterclass for high achievers, entrepreneurs, and anyone who wants to reclaim their edge using the sun, the most abundant resource on Earth. Today, learn how light programs your biology, regulates your circadian rhythm, and builds long-term resilience, clarity, and energy.— Episode Chapter Big Ideas (timing may not be exact) —00:00 – Intro: Why leaders are burning out on caffeine and chaos01:12 – The surprising link between sunlight and executive performance02:14 – Light isn't just illumination—it's information03:23 – A preview of the 6 sunlight phases that control your biology03:52 – Phase 1: Daybreak – Infrared light and mitochondrial prep06:15 – Phase 2: Sunrise – Cortisol, dopamine, and a natural wake-up call09:04 – Phase 3: Morning UVA – Metabolism, melanin & nitric oxide12:01 – Phase 4: UVB Midday – Vitamin D, testosterone & performance16:04 – Phase 5: Late-Day UVA – Mood-boosting, endorphins & winding down17:35 – Phase 6: Sunset – Melatonin, deep sleep & parasympathetic shift20:02 – The free original “performance stack” no one is using21:15 – A challenge: Can you start with getting 10–30 minutes of sunlight daily?23:14 – Julian's personal gains from early morning light exposure23:38 – Outro: Master your light, master your biology—and your leadership— Key Quotes — "Light isn't just illumination—it's information. It programs your biology.”“The original performance stack is free. It's outside. It's the sunlight.”“Too many high performers chase hacks and supplements, when the first code for peak performance is written in light.”— Connect with Julian and Executive Health —MyCircadian app — https://mycircadianapp.com/ LinkedIn — https://www.linkedin.com/in/julianhayesii/Ready to take your health, leadership, and performance to the next level? Book a complimentary private executive health diagnostic call with Julian Hayes II. Link below. https://calendly.com/julian-exechealth/chemistryWebsite — https://www.executivehealth.io/***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner.
American Institute of CPAs - Personal Financial Planning (PFP)
In this thought-provoking episode, Dr. Meghaan Lurtz joins Cary Sinnett to explore a deceptively simple concept with powerful implications: financial gratitude. Discover how shifting the conversation from scarcity to sufficiency helps clients make better long-term decisions, build trust, and find meaning in their financial journey—especially in volatile times.
Henny, Elaina & Janelle coming together to give you their personal thoughts and perspectives on how they've navigated the sneaker community, industry and culture.Ya fav trio is back and we have a guest this week!Tara, @copemnrockem, is on the couch, and we talk how she went from working for the brand, to managing some of the top creators in the game, and recently embarking on her new adventure with an agency, Home Team.✨FOLLOW ⤵️IG: @SneakyLeakPod / @HennyKicksit @Dopest.E @JCheyenne_Apple Podcast & Spotify: Sneaky Leak PodcastYoutube: Sneaky Leak Podcast
Wes Goldberg is joined by Adam Mares (DNVR Sports, All NBA podcast) to talk about if Anthony Edwards is making another leap, the Timberwolves as title contenders, the Lakers' offseason, his expert insights on the Nuggets and expectations for their series against the Clippers, and some favorite Giannis trade ideas.____________________________________________ RealGM Radio is powered in part by North Station Media (CLNS). For advertising or media inquiries, contact info@clnsmedia.com
In this powerful episode, host Alan Briggs sits down with Dave Garrison—former multinational CEO and author of The Buy-In Advantage—to unpack one of the workplace's biggest hidden threats: employee disengagement. Drawing from decades of experience and real-world data, Dave shares why disengagement is accelerating, what's really behind it, and how today's leaders can reverse the trend and re-engage their teams. About Dave Dave has over 25 years of experience as a CEO and independent board member of public and private companies both in the U.S. and internationally. Dave has spent his career rebuilding and exponentially growing organizations in a strategic and sustainable way. His success throughout his career organically led him to his encore work in supporting other CEOs in experiencing the same success he did. Dave holds an M.B.A. from Harvard Business School and is Certified as a DISC and Emotional Quotient consultant for individuals and teams. Additionally, he is a certified facilitator in a system based on Verne Harnishes' Rockefeller Habits and the book Traction. He's an avid sailor, accomplished pilot and fierce yet mediocre golfer! Key Takeaways: Disengagement is a systems issue, not a people issue. Gen Z and younger managers are demanding purpose—not just paychecks. Culture beats compensation: engaged employees rarely leave for small raises. Better alignment on purpose and priorities can slash turnover and boost performance. Meetings should be a catalyst for engagement—not a drain on energy. Notable Quotes: “Disengagement is the enthusiasm we leave in the parking lot Monday morning.” – Dave Garrison “All of us are smarter than any of us. Leaders must learn to draw out that collective genius.” – Dave Garrison “People don't burn out when they care deeply about what they're doing.” – Dave Garrison Learn More: Grab your copy of The Buy-In Advantage and explore tools, assessments, and resources mentioned in the episode at buyinbook.com.
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Max Rushden is joined by Barry Glendenning, Philippe Auclair and Nicky Bandini as Arsenal try and lick their wounds after they failed to gain an edge at home against PSG in the first leg of their semi-final clash in the Champions League. Help support our independent journalism at theguardian.com/footballweeklypod
The future is unpredictable. So, when we try to design learning experiences that “prepare students for the future,” we have to recognize that we don’t always know what they’ll need. In this article, I explore the counterintuitive reality that the best way to prepare students... The post Why Deeper Learning Is a Critical Advantage in the Age of AI appeared first on John Spencer.
The FC crew react to PSG's 1-0 win over Arsenal in the UEFA Champions League semifinals and argue if Mikel Arteta's side have enough momentum to stage a comeback in the second leg. Plus, Stewart Robson breaks down Inter's poor run of form and explains why Lautaro Martinez is the key player tomorrow vs Barcelona. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Support our Sponsor: Pretty Litter: https://prettylitter.com/milehigher Intro 0:00 What is Kundalini Yoga? 8:07 The Early Life of Katie Griggs 20:03 Katie Discovers Kundalini 28:25 Yogi Bhajan's Early Life 30:03 Bhanjan's Gross Opinions on Humanity 33:06 Hypocrisy of Bhajan 36:39 The Kundalini Compound 41:51 Katie Becomes Close to Bhajan 47:11 High Cost Clientele 52:43 "Rich and Hot" 54:26 Who is Hari Jiwan? 56:06 Katie's Appeal 1:07:48 From Guru to Cult Leader 1:13:31 The Birth of the Real Guru Jagat 1:19:30 How to Get Audited 101 1:24:14 The Abuse Worsens 1:30:52 Yet Another Hypocrite 1:38:56 Falling Down the Alt-Right Pipeline 1:48:16 The Death of Guru Jagat 1:49:40 Theories on Jagat 1:53:36 Final Thoughts & Outro 2:03:16 Higher Hope Foundation: https://higherhope.org Mile Higher Merch: https://milehighermerch.com Check out our other podcasts! The Sesh https://bit.ly/3Mtoz4X Lights Out https://bit.ly/3n3Gaoe Planet Sleep https://linktr.ee/planetsleep Join our official FB group! https://bit.ly/3kQbAxg Join our Discord community, it's free! https://discord.gg/hZ356G9 MHP YouTube: http://bit.ly/2qaDWGf Are You Subscribed On Apple Podcast & Spotify?! Support MHP by leaving a rating or review on Apple Podcast :) https://apple.co/2H4kh58 MHP Topic Request Form: https://forms.gle/gUeTEzL9QEh4Hqz88 You can follow us on all the things: @milehigherpod Instagram: http://www.instagram.com/milehigherpod YouTube: https://www.youtube.com/@MileHigher Hosts: Kendall: @kendallraeonyt IG: http://instagram.com/kendallraeonyt YT: https://www.youtube.com/c/kendallsplace Josh: @milehigherjosh IG: http://www.instagram.com/milehigherjosh Producers: Janelle: @janelle_fields_ IG: https://www.instagram.com/janelle_fields_/ Ian: @ifarme IG: https://www.instagram.com/ifarme/ Tom: @tomfoolery_photo IG: https://www.instagram.com/tomfoolery_photo Podcast sponsor inquires: adops@audioboom.com ✉ Send Us Mail & Fan Art ✉ Kendall Rae & Josh Thomas 8547 E Arapahoe Rd Ste J # 233 Greenwood Village, CO 80112 Music By: Mile Higher Boys YT: https://bit.ly/2Q7N5QO Spotify: https://open.spotify.com/artist/0F4ik... Sources: https://pastebin.com/EeXnCeMS The creator hosts a documentary series for educational purposes (EDSA). These include authoritative sources such as interviews, newspaper articles, and TV news reporting meant to educate and memorialize notable cases in our history. Videos come with an editorial and artistic value.