Reputation, a Podcast by Hill+Knowlton Strategies Canada

Gabe De Roche is joined by Kristy Dilbey, an Account Director at Hill+Knowlton Strategies Canada, for a discussion on the role of influencer marketing in reinforcing and enhancing a brand's reputation. They discuss why brands may want to work with influencers as part of their communication and marketing campaigns, as well as best practices for selecting and working with influencers.

Gabe De Roche is joined by Melissa Lantsman, a VP at Hill+Knowlton Strategies Canada, for a discussion on the Doug Ford government in Ontario. Melissa ran the war-room on Doug Ford's successful 2018 campaign, and she shares her insights on how that campaign was different from the ones before, and how the campaign's "For the People" ethos is carrying forward to Ford's approach to governing.

Gabe De Roche is joined by Jane Shapiro, SVP at Hill+Knowlton Strategies Canada, for a discussion on communicating in a crisis. Jane Shapiro is one of Canada's top experts on crisis communication and issues management with a 30+ year career serving clients across multiple industries. She is H+K Canada's National Lead for Crisis and Corporate communication.

Reputation is a new podcast from Hill+Knowlton Strategies Canada. This is a podcast about communication. Through interviews with experts from H+K and beyond, we'll discuss how to build, reinforce, and defend your reputation whether you're a brand, an organization, or a public figure. We'll also get the latest insights into trends in reputation management and strategic communications from thought leaders in the communications and marketing industry, politics, and media. Subscribe to Reputation on iTunes, Soundcloud, Stitcher, or wherever you get your podcasts.