Podcasts about account director

Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She's also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge's rapid rise, and her involvement with Disney Forward. Key Takeaways:- Mentorship is crucial for young professionals in PR- Understanding your audience is essential in PR today- Forge offers a unique experience for clients through personalized serviceEpisode Timeline:0:30Introduction to Tiffany Aguinaldo2:15Mentorship in public relations4:20What are young people in PR most concerned about?7:00 Tod's advice for young people in communications8:45Forge's incredible growth11:00What separates Forge from other agencies?13:15Forge's success stories15:30The Disney Forward event18:25Tiffany's reflections on her early career at GRC22:00Tiffany's thought leadership philosophyThis episode's guest:• Tiffany Aguinaldo on LinkedIn• Forge's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Pack your bags, we're heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing everything from affiliate manager salaries to partnership dynamics. Then, Graeme shares what it takes to succeed in the affiliate space today, highlighting essential skills like data fluency and creative content strategy. He also explains why not all affiliates should be compensated equally and how performance analytics can be leveraged to ensure fair and effective partnerships. Todd and Graeme also dive into best practices for agency and in-house collaboration, emphasizing the importance of transparency, adaptability, and avoiding a blame-game culture. To wrap up, Graeme shares his take on career growth in the affiliate industry and the growing opportunities for those who can balance both the analytical and human sides of the role.This podcast episode was produced by Quill.

Why do so many healthcare technology marketers want to do ABM but can't get started?A. The technology investment can be very expensiveB. The technology is complicated and a bit overwhelmingC. Other reasonsThis episode focuses on a possible solution to A and B. It's called Unbundled ABM.It's a concept that can lower the barrier to entry to starting with ABM, but proceed with caution.It's not all sunshine and lollipops.In this episode, we explain unbundled ABM and its pros and cons. We start by unbundling the mother of all ABM systems, Demandbase, into its core functions. This will help you figure out what lego blocks you need to get to reconstitute a system that emulates what enterprise-grade ABM applications deliver.For this episode of The HealthTech Marketing Show, I am joined by Mark Erwich, Chief Strategy Officer, and Paul Vandre, Account Director and Digital Lead, to discuss "Unbundled Account-Based Marketing”. Mark is a veteran ABM practitioner and he provides a comprehensive breakdown of the nine components that make up a complete ABM platform, explaining the functions and benefits of each. Paul then discusses the unbundled approach, selecting individual tools to handle specific ABM functions, which gives firms more flexibility and potentially cost savings in scaling ABM.Key Topics Covered:"(00:00) Intro""(03:34) Definition of unbundled ABM and how it differs from enterprise platforms""(04:32) The ABM journey from demand gen to targeted account marketing""(07:05) Definition of a true ABM platform as specialized software for account-based strategies""(08:21) Overview of ABM platform functions including account selection and intent data""(09:51) The nine components of an ideal ABM platform""(16:46) Resources required to run ABM at scale""(18:36) Paul's explanation of Health Launchpad's approach to unbundled ABM""(24:16) Comparison to "cutting the cable" - potential advantages and drawbacks""(26:47) ABM maturity model and implementation considerations""(29:32) Demandbase CEO's perspective on different ABM approaches""(31:24) ABM as change management focused on pipeline growth, not just MQLs"Resources:These posts were mentioned in the epsiodeDemandbase CEO's thoughts on Unbundled ABMI'm pro ABM, but skeptical of “ABM Platforms”Unbundled ABM | B2B MarketingInterested in exploring whether unbundled ABM might be right for your organization? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your ABM questions and challenges.Learn more about Unbundled ABM in our detailed blog post.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on ⁠Spotify⁠ or watch us on ⁠YouTube⁠ for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers seeking to measure search positions with their previous level of precision.In this episode of Content Logistics, host Baylee Gunnell engages in an in-depth conversation with Colin Costigan, Account Director at Marketers in Demand. Together, they dissect the evolving landscape of SEO, exploring how AI-driven search behavior, zero-click searches, and Google's dynamic ranking factors reshape digital marketing strategies.Colin explains how Google's commitment to enhancing user experiences and transitioning toward AI-generated overviews have deprioritized traditional rank positions. Instead, the focus has shifted to engagement-driven metrics. He delves deep into the E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—offering strategic guidance on how businesses can optimize content for sustained visibility.Moving beyond the outdated approach of chasing rankings, Colin advocates for a more holistic strategy. He encourages marketers to concentrate on metrics that drive business growth, such as share of voice, user engagement, and conversion rates. The conversation extends to exploring the growing significance of video, images, and social signals in search rankings, providing listeners with a comprehensive understanding of modern SEO strategies.

In this episode of Small Biz Florida, host Tom Kindred broadcasts from the 2024 Florida Rural Economic Development Summit at the World Equestrian Center in Ocala, Florida. He is joined by Erica Sittler, Account Director at MWB, a full-service marketing firm specializing in tourism, economic development, and healthcare. Erica shares her journey in the marketing industry and her passion for supporting economic development in Florida's rural communities. The discussion explores the opportunities and challenges these areas face, emphasizing the importance of strategic planning, infrastructure development, and long-term vision. Erica also highlights the growing appeal of small-town living—what she calls a "rural renaissance"—and how marketing plays a crucial role in attracting both talent and businesses to these communities. This podcast episode was recorded live at the Florida Rural Economic Development Summit hosted at the World Equestrian Center in Ocala, Florida. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: Learn more about MWB

Landing Your Dream Marketing Role in the #RemoteEra Most marketing execs are getting ghosted in 2025—but the ones scoring Director to CMO roles are doing way more. I'll show you the exact moves that land $250K calls, even remotely. Hi, I'm Melissa Llarena, and welcome back to the podcast. For over a decade, I've helped ambitious marketing executives and advertising leaders land their dream careers through my global job search coaching firm, Career Outcomes Matter, launched in 2011. I'm back, better than ever, with strategies that work right now—and today, we're tackling how you can stand out in this cutthroat #RemoteEra or #Hybrid job market. Let's get real—this isn't your average job advice. In 2025, landing those rare, high-stakes marketing roles isn't about just sending a resume, cover letter, or even thoughtfully updating applications. It's about outworking and out-strategizing the competition. Let me ask you something to set the stage… Would YOU have stayed on the Titanic, knowing you had a chance to get off before the last lifeboat was filled? Hoping you'd survive icy waters isn't smart—and neither is letting your marketing career sink when you could turn it around. You wouldn't watch a campaign fail if you knew how to save it, right? The same goes for your career, especially in today's #RemoteEra or #Hybrid world. As a high-performing marketer or job seeker, you're in a race—and it's tougher than ever to land Director-level and above roles, especially if you're a working parent or world-class aunt eyeing flexibility. But here's the truth I've seen and helped my clients achieve: the marketers getting interviews and calls in 2025 aren't just applying—they're bringing market analysis, SOPs, portfolios, and 90–100 day plans that blow hiring leaders away. That's how you prove you're worth multiple rounds and a salary at the top end of $130K–$285K+. Imagine cutting your job search short, writing that resignation letter, and avoiding a layoff. That's the edge I give my clients—and I'm sharing it with you today.” Let's get specific—here are four high-level marketing roles I know will attract top talent in 2025, where the differentiator is the candidate who brings the goods. These are the exact deliverables I've helped my clients create, present, and land with, along with quick pro tips based on what impresses hiring leaders: Headspace - Principal Brand Strategist, $130K–$183K base: Bring a one-page analysis of the mental health ecosystem—why Headspace beats Calm or other apps—and show how branding creates a utilization halo effect. Director of Marketing, Advisory Practice at Acquisition.com, Las Vegas, NV (Hybrid), $150K–$180K base: Prove you can lead with praise, not punishment, and explain how you'd contribute to Alex's $1B-plus vision in 36 months or less. SVP, Marketing Enablement at Warner Music Group, $210K–$285K base: Bring a framework showing how you'd lead a full marketing service provider audit. Chief of Staff, Marketing at IBM (Salary not posted): Dive into CMO Clay's vision—check his talks—and understand how McKinsey trains leaders, since you'll likely compete with McKinsey alums or IBM insiders. *All roles can be found on LinkedIn. They are live as of March 3rd, 2025.* These moves are what's working now to land $285K calls, even remotely. That's the ‘doing more' that gets you noticed in 2025. How do I know this works? I launched Career Outcomes Matter in 2011 to coach global marketing leaders like you, wrote Fertile Imagination—a #1 Amazon bestseller in 2023—to inspire storytelling for dream careers, and I've hosted icons like Beth Comstock and GaryVee on this podcast early on. Recently, I earned my meditation certification after a two-year program to support clients through high-stress transitions. I've dedicated my life to learning and teaching the art of relationship-building—and now, I'm back with strategies that give you the edge in this brutal job market. Listen, if you're a serious marketing executive ready to stop getting ghosted and land your dream $150K+ role—or boost your income by 25%—I'm here to help. I'm enrolling a max of 10 ambitious marketing leaders into my 9-week group coaching program, starting this Sunday, March 9, 2025. It's a 2-week risk-free trial, and if you join by March 31st, I'll personally rewrite your resume or LinkedIn profile for free—that's a $1,500 value. Book a 15-minute job search fit session with me today at www.melissallarena.com/sessions. I've got tons of slots open in the next 48-hours, and I'd love to see if this is the right fit for you—or anyone you know who's frustrated with their boss, worried about layoffs, stalled on promotions, or feeling stuck. Let's turn your career into the success story it's meant to be. I'm Melissa Llarena, and I can't wait to help you win. A client was on a sinking ship in the energy sector and here's what she said about our partnership.... From A Sinking Ship Company in The Energy Sector To A Remote Strategic Partnerships Role In A Top Tier Business School I did get the offer as you know = great result!! The back-and-forth collaboration on interview questions and answers was powerful for me. I liked that you kept me accountable. I would have dragged my feet a lot longer. By investing in coaching this made me cut through my excuses and motivated me to go above and beyond by preparing for an interview 10x more than what I have ever done before. I got my dream job and the hiring manager told me how impressed everyone was and how my performance was heads above the other candidates who were MORE experienced in the function. My work is quite fun. It's rewarding work, fantastic people, ramping up some new skills and the lifestyle is to die for. Thank you, Melissa for our partnership." A 20+ year communications professional's message about what it takes to land a dream marketing job - https://www.youtube.com/watch?v=Xe7otOG-i8Y A former Volvo employee in China lands a role in the U.S. making more money than the role originally called for - https://www.youtube.com/watch?v=G2vmjc0cTcg A former tech executive who landed in a non-profit YET got a bump in pay - https://www.youtube.com/watch?v=jswvB9Km6J4 Let's hop on a 15-minute job search fit call today: https://www.melissallarena.com/sessions/ SHARE this episode with your family and friends who are currently in the job market or they keep telling you they should be out there hunting. Until next Tuesday…

In this special episode of Women Lead, recorded live at our first Digital Distillery: Women's Edition - Hamburg, host Nadia Koski hops on the mic with many incredible leaders who discussed bold ideas in candid conversations. There are so many powerful insights and takeaways from these top women in media, tech, and advertising. You don't want to miss it!Instead of traditional long-form interviews, Nadia hit the floor capturing quick, impactful conversations with our panelists and guests who discussed:- Career advice they'd give their younger selves- How they've tackled imposter syndrome & inner doubts- Ways we can ALL build a more inclusive and diverse workplace… and much more.You'll hear from: Yasemin Efiloglu, Digital Strategist & AI Expert, Volt Europa, Julia Wittich Sauer, Head of News & Broadcast DACH, Google, Kathrin Franssen, CMO, OMD, Katharina Jäger, Head of Innovation & Technology, BVDW, Nathalia Hilgers, Director Demand Partnerships DACH, Equativ, Franziska Brückner, Group Lead Digital Media & Tech, Vodafone, Lena Schütze, Team Lead Client Services & Consulting, DOUGLAS, Sarah Kurzrock, Senior Client Partner DACH, Pinterest, Griselda Welsing, Lead Client Partner CPG, Pinterest, Antonia Breitenfellner, Executive Activation Search SEO, OMD, Daniela Grilnberger, Group Head Communications Design. Initiative, and Anika Stasch, Account Director, ShowHeroes.Don't miss our full Digital Distillery podcast with host Phil McDowell, where we'll break down even more key insights from the event.Links and recs:Connect withYasemin EfilogluJulia Wittich SauerKathrin FranssenKatharina Jäger Nathalia Hilgers Franziska Brückner Lena Schütze Sarah KurzrockGriselda Welsing Antonia BreitenfellnerDaniela GrilnbergerAnika StaschTune in and follow THE DIGITAL DISTILLERY PODCAST.Produced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

Jeraldine Phneah, Content Creator & Account Director of one of the top AI SaaS companies, and Jeremy Au discussed: Journalism to Enterprise Tech Sales: Jeraldine studied journalism and public policy but pivoted to enterprise tech sales in 2016 for financial stability, future-proofing, and work-life balance. Initially hesitant, she realized B2B SaaS focused on problem-solving and improving efficiency and saw how technology streamlined workflows and freed up time. Her role involved research, contract negotiations, and internal coordination. The job provided autonomy and senior client exposure but came with high pressure, performance scrutiny, and a drinking culture. Sales remains an unconventional career in Singapore, where government and engineering roles are more common. Establishing credibility was an added challenge, as leadership and client interactions were largely male-dominated. Sales Gender Bias & Online Scrutiny: She encountered gender biases ranging from inappropriate client remarks to doubts about her competence in tech sales. Raised by a father who championed gender equality, she expected fewer barriers but found workplace realities different. While tech firms promoted inclusivity, biases emerged in external client interactions. Sales leadership remained male-dominated, making credibility harder to establish. Content creation brought harsher gendered criticism, with scrutiny often shifting from ideas to appearance, something male creators rarely faced. Adjustments like neutral-toned attire and refined messaging helped manage perceptions. Unlike in sales, where company policies offered some protection, content creation left her exposed to unfiltered public backlash. Online Discourse Shifting Norms & Content Creation: A 2015 blog post about Lee Kuan Yew's legacy sparked backlash due to timing and tone, shaping Jeraldine's approach to content. She learned that framing and sensitivity mattered as much as the message. The digital landscape made past content permanent, increasing scrutiny on young creators. Singapore's online discourse favors diplomacy over confrontation, unlike Western norms. She and Jeremy reflected on how younger generations now curate their digital presence more carefully and how content creation remains a powerful tool, but requires balancing authenticity with audience perception and societal expectations. They also discussed Singapore's rising cost of living, the shifting housing market, workplace well-being, the role of private universities in career progression, and how cultural norms influence leadership and communication styles.  Watch, listen or read the full insight at https://www.bravesea.com/blog/jeraldine-phneah2 Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

On this episode of the Better Places Podcast, Cllr Geoff Barraclough, Cabinet Member for Planning and Economic Development at Westminster City Council, joins Account Director, Yiannis Sophocleous for an discussion about the administration's key priorities for the year ahead, the City Plan Partial Review, and major policy developments at both the London and national level. Key topics discussed include: Reflections on almost three years in administration and key priorities for the coming year. The Westminster City Plan Partial Review and the Retrofit-First policy—what these changes mean for planning and development in the borough The revival of Oxford Street and high streets across Westminster—including the proposal for a Mayoral Development Corporation. National and London policy changes—how Westminster is responding to planning reforms Whether you're a policymaker, developer, or community advocate, this conversation offers fresh perspectives and actionable insights into the future of Westminster City Council- London's economic powerhouse and the beating heart of the UK's commercial, political, and cultural activity. Listen to the Better Places Podcast here: https://conciliocomms.com/discussion-on-westminster-sustainability-priorities-and-creating-fairer-communities/

Send us a textBNAZ Business Chats are Back with a great discussion on why we love the life of a Sales Professional with Tom Counts and Brian Nazarian.  BE SURE TO LIKE, SHARE AND FOLLOW!About Tom CountsSenior Sales Account Director who delivers revenue growth with measurable and sustainable outcomes for the hotel business. Proven success in formulating and executing sales strategies that strengthen competitive positioning, increase market share, drive productivity and occupancy regardless of economic climate. Calculated risk taker and excellent communicator who builds customer loyalty beyond reason with the primary core values of hospitality, performance, and exceeding goals: Growing revenues one relationship at a time.About BNAZWith a robust career track record in the hospitality industry, I'm currently a member of IHG Hotels & Resorts Global Sales 'FICP Focus Team' as Account Director, where I've been building new relationships and fostering strategic partnerships since February 2024. Previously, as Senior Sales Manager at Hilton, Starwood and Hyatt for over 25 years, I excelled in new business development, contributing to the team's top-line revenue growth and exceeding revenue goals. My expertise lies in creating tailored experiences and executing strategic plans, aligning with internal/external stake holders and partners. I aim to bring diverse perspectives and a commitment to excellence that supports our company culture. Additionally in 2021, along with three boyhood friends, I launched The Three Guys Podcast. Our Podcast has reached over 60 countries, 1200+ cities and 12,000+ downloads.Support the show***Please note all opinions expressed on The Three Guys Podcast do not represent any Group, Company or Organization***Episode Produced by The Three Guys ProductionsInstagram: The Three Guys Podcast (@the_three_guys_podcast_) • Instagram photos and videosTwitter: The Three Guys Podcast (@TheThreeGuysPo1) / TwitterYouTube: Three Guys Podcast - YouTubeLinkedIn the-three-guys-podcastDerek: Derek DePetrillo (@derekd0518) • Instagram photos and videosBrian: Brian Nazarian (@the_real_brian_nazarian) • Instagram photos and videosBrett: Brett J. DePetrillo @78brettzky - Instagram

Send us a textBNAZ Business Chats are Back with a great discussion on why we love the life of a Sales Professional with Tom Counts and Brian Nazarian.  BE SURE TO LIKE, SHARE AND FOLLOW!About Tom CountsSenior Sales Account Director who delivers revenue growth with measurable and sustainable outcomes for the hotel business. Proven success in formulating and executing sales strategies that strengthen competitive positioning, increase market share, drive productivity and occupancy regardless of economic climate. Calculated risk taker and excellent communicator who builds customer loyalty beyond reason with the primary core values of hospitality, performance, and exceeding goals: Growing revenues one relationship at a time.About BNAZWith a robust career track record in the hospitality industry, I'm currently a member of IHG Hotels & Resorts Global Sales 'FICP Focus Team' as Account Director, where I've been building new relationships and fostering strategic partnerships since February 2024. Previously, as Senior Sales Manager at Hilton, Starwood and Hyatt for over 25 years, I excelled in new business development, contributing to the team's top-line revenue growth and exceeding revenue goals. My expertise lies in creating tailored experiences and executing strategic plans, aligning with internal/external stake holders and partners. I aim to bring diverse perspectives and a commitment to excellence that supports our company culture. Additionally in 2021, along with three boyhood friends, I launched The Three Guys Podcast. Our Podcast has reached over 60 countries, 1200+ cities and 12,000+ downloads.Support the show***Please note all opinions expressed on The Three Guys Podcast do not represent any Group, Company or Organization***Episode Produced by The Three Guys ProductionsInstagram: The Three Guys Podcast (@the_three_guys_podcast_) • Instagram photos and videosTwitter: The Three Guys Podcast (@TheThreeGuysPo1) / TwitterYouTube: Three Guys Podcast - YouTubeLinkedIn the-three-guys-podcastDerek: Derek DePetrillo (@derekd0518) • Instagram photos and videosBrian: Brian Nazarian (@the_real_brian_nazarian) • Instagram photos and videosBrett: Brett J. DePetrillo @78brettzky - Instagram

Send us a textMegan Gallagher outlines the case for Agentic AI from the seat of GTM Account Director at Maven AGI.  "We are living in times where we're still underneath this construct that things are going to be deterministic and that there are certain decision trees that are followed." "What we have to acknowledge in this new world is that these agents are generative and predictive in nature."#AgenticAI #FutureOfAI #MakingDataSimple01:30 All Great Podcasts start with Drinks05:27 Maven AGI 09:13 Smaller Models! 10:50 Why Maven AGI12:04 The Secret Sauce or Use Case15:13 Typical Client Persona 20:31 Using Enterprise Data 26:19 But AGI, Really?30:12 Assistant or Person?39:06 What's Next?40:28 My Thoughts on Getting Started?46:30 The AI Example49:30 The Maven AGI Pitch53:23 LearningLinkedin: linkedin.com/in/megfgallagherWebsite: https://mavenagi.comWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textMegan Gallagher outlines the case for Agentic AI from the seat of GTM Account Director at Maven AGI.  "We are living in times where we're still underneath this construct that things are going to be deterministic and that there are certain decision trees that are followed." "What we have to acknowledge in this new world is that these agents are generative and predictive in nature."#AgenticAI #FutureOfAI #MakingDataSimple01:30 All Great Podcasts start with Drinks05:27 Maven AGI 09:13 Smaller Models! 10:50 Why Maven AGI12:04 The Secret Sauce or Use Case15:13 Typical Client Persona 20:31 Using Enterprise Data 26:19 But AGI, Really?30:12 Assistant or Person?39:06 What's Next?40:28 My Thoughts on Getting Started?46:30 The AI Example49:30 The Maven AGI Pitch53:23 LearningLinkedin: linkedin.com/in/megfgallagherWebsite: https://mavenagi.comWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Joining Brendan to discuss the stories of the week were Síona Cahill, Account Director at DHR Communications, Prof. Gary Murphy, Professor of Politics at DCU, Bobby McDonagh, Former Ambassador to the UK and the EU, Jennifer Bray, Irish Times Political Reporter.

For this episode of the DCF Show podcast, DCF Editor in Chief Matt Vincent spoke with Callum Morrison, Account Director of Cologix; and Wayne Lloyd, CEO of Consensus Core. A new collaboration announced in August 20024 between Consensus Core and Cologix launches the first NVIDIA-powered GPU as a Service (GPUaaS) in the Montreal market, making Cologix's MTL10 data center the inaugural hub for high-performance AI workloads in Montreal.  During the interview, we discuss: • What GPU-as-a-Service (GPUaaS) is and why it's so valuable to businesses looking to leverage AI. • Why connectivity and interconnection are critical to support AI applications.  • How Canada's AI initiative is driving growth and adoption of AI. • The two companies' vision for the future of AI-ready data centers in Canada Cologix is the largest data center provider in Montréal with 12 facilities and has a Canadian interconnection ecosystem of 350 networks, 200+ cloud providers, 15 public cloud onramps and three internet exchanges. Cologix, who bills itself as one of the "leading network-neutral interconnection and hyperscale edge data center" companies in North America, announced the collaboration with Consensus Core, an AI cloud service provider, to support the needs of AI technologies at its MTL10 ScalelogixSM data center in Montréal, Canada.  The collaboration enables Consensus Core to launch a new, NVIDIA-powered GPU-as-a-Service (GPUaaS) in the Canadian market and transforms MTL10 into a hub for its high-performance AI workloads. “As a registered member of the NVIDIA Partner Network, Consensus Core will supercharge AI in Canada,” said Consensus Core CEO Lloyd, who is also a company co-founder.  “Implementing AI in data centers with the powerful NVIDIA accelerated computing platform requires a specialized approach. We have selected Cologix to address this need. As a Canadian company, we sought a partner offering colocation services for GPUs for both Canadian and international clients. Cologix's hyperscale and highly interconnected data centers enable us to densify and scale our services to meet customer demands efficiently.” Unlike general cloud services that use general-purpose platforms for a wide range of applications, GPUaaS provides specialized, high-performance computing for specific AI tasks.  This benefits companies that want to start doing AI workloads because instead of buying and maintaining their own physical servers and hardware, they can get access to NVIDIA accelerated computing on a per-hour basis from companies like Consensus Core. This means less downtime waiting for delivery and easy-to-use tools to deliver business results faster. Background In October 2024, Cologix announced capital raises of $1.5 billion USD to fuel its next stage of strategic growth by accelerating expansion of AI-ready data centers across key North American markets. Cologix plans to use the capital to support the ongoing build out of large-scale campuses in its core markets, including Ashburn, Columbus and Montréal, as well as to begin new builds on recently acquired land in Columbus, Des Moines and Vancouver. Upon full build out, all of the operator's planned data center construction can support over 650 critical megawatts (MW) of sellable capacity.   The infusion of capital received strong investor demand, underscoring investor confidence in Cologix's proven business model, growth potential and ability to execute on its strategic initiatives.  The capital raises include a $1.0 billion USD revolving multi-asset development debt facility and an additional $500 million USD in equity from both new and existing investors.  The debt facility is structured to provide Cologix with the flexibility to add new sites over time, offering quick access to capital to fund development projects as needed.  Both the debt and equity raises received strong investor demand and were oversubscribed, underscoring their confidence in Cologix's proven business model, growth potential and ability to execute on its strategic initiatives. "This is a significant milestone for Cologix and demonstrates the continued trust of our investors, both new and existing," said Scott Schneider, CFO of Cologix. "The combination of debt and equity financing provides us with the flexibility and capital to keep pace with the growing demand for digital infrastructure, particularly as AI, hybrid cloud and interconnection requirements expand. This financing ensures we can continue to scale and deliver on our customers' needs in a dynamic market." The $1.5 billion USD in financing announced in October followed the company's successful $1.13 billion USD and $1.07 billion CAD asset-backed securitizations since 2021, as well as a $3.0 billion USD equity recapitalization in 2022, all of which added to positioning Cologix for sustained growth. Deployment NVIDIA's H100 Tensor Core GPU-accelerated clusters will power Consensus Core's GPUaaS operated in Cologix's Montréal data center. NVIDIA H100 extends the NVIDIA A100 Tensor Core GPU's global-to-shared asynchronous transfer capabilities across all address spaces and adds support for tensor memory access patterns. It enables applications to build end-to-end asynchronous pipelines that move data into and off the chip, completely overlapping and hiding data movement with computation. MTL10 is among Cologix's largest network-neutral data centers, offering connectivity via high-count, diverse and scalable fiber with direct access to the Meet-Me-Room (MMR) in Montréal at Cologix's MTL3 facility. The data center also offers strong interconnection capabilities to build and scale businesses with more than 100 unique network providers and low-latency connections to hyperscale cloud providers. MTL10 is a 180,000-square-foot, purpose-built facility that is ISO 27001 certified by Schellman and HIPAA, SOC1, SOC2 and PCI compliant. “We're thrilled to partner with Consensus Core to bring its GPUaaS offering to Canada,” said Sean Maskell, President and General Manager of Cologix Canada, in a press relesae. “Consensus Core's innovative solution fills a critical gap in the market, empowering businesses of all sizes to leverage the immense power of AI and machine learning. At Cologix, we are deeply committed to supporting the growth of the Canadian technology sector, and this collaboration demonstrates our dedication to providing the essential infrastructure and services that businesses need to thrive in today's world.” The companies contend that their new collaboration between Cologix and Consensus Core positions MTL10 as the premier hub for high-performance AI in Canada, providing businesses with the infrastructure and tools required to take advantage of the full potential of AI technologies. Podcast During the podcast, Morrison and Lloyd discuss their companies' collaboration on the new AI service and the transition of Consensus Core from specializing in crypto infrastructure to AI, with a focus on GPU as a Service. Wayne explains how this service allows companies to access AI capabilities by overcoming challenges related to chips, power, and data center capacity. Callum highlights Cologix's partnership with Nvidia to enhance efficiency and scalability.  The conversation emphasizes the growing demand for power in AI deployment stakes and the importance of scaling deployments to achieve successful business outcomes. Specific questions for Callum and Wayne regarding the announced collaboration to empower businesses in Canada to leverage the power of AI and machine learning with NVIDIA-Powered GPU-as-a-Service included: What is GPUaaS and how does it fit into the infrastructure ecosystem? How does the collaboration between Cologix and Consensus Core deliver GPUaaS? What are the benefits for businesses? Do Cologix and Consensus Core have plans to expand their collaboration in Canada and/or other markets?

In this episode of The HealthTech Marketing Show, we dive into programmatic advertising in healthcare marketing with Scott Stedman, founder of the B2B agency Imaginarium, and Paul Vandre, Account Director at HealthLaunchpad.  Dive is the operative word, as many marketers think programmatic is a sewer. But, used the right way, it can be a very effective tool for B2B marketers. We explore how programmatic advertising, once primarily used in B2C, has increasingly become relevant for B2B healthcare due to advancements in account-based marketing (ABM) platforms. Scott and Paul discuss how programmatic technology allows for precise, cost-effective targeting, not only on traditional digital ads but also across streaming platforms and even physical locations. They highlight the efficiency in reaching target accounts, managing complex buyer cycles, and tailoring ad content through the different stages of a healthcare buyer's journey—from building awareness to nurturing leads and closing deals.  They also share insights on tech stacks, data privacy, omnichannel campaigns, and measuring effectiveness in a landscape of long sales cycles and multiple touchpoints. Key Topics: [2:37] Introduction to Programmatic Advertising [5:30] Programmatic Advertising in Healthcare [7:32] Using programmatic in sales pipeline growth [12:10] Strategies for guiding prospects through the buyer journey [19:37] Key technologies and tools for programmatic advertising [26:32] Measuring the success of programmatic efforts at the account level [32:20] The future of programmatic advertising and data privacy If you found this episode valuable, please share it with others in your network who might benefit from it! You can connect with me on LinkedIn or email me at adam@healthlaunchpad.com

En bref :Pour ce cinquième épisode de notre septième saison de Vive la Vente, nous avons eu le plaisir de recevoir Delphine Escudero, ex-Directrice Commerciale chez Talan, ex-Sales Director Finance et Assurance chez Microsoft, et ex-Account Director de Wavestone pendant plus de dix ans.Delphine est donc une experte absolue de la vente complexe et des grands comptes. Au fil de son parcours, elle a maintes et maintes fois démontré sa capacité à développer des stratégies commerciales efficaces, et à générer des succès impressionnants pour ses équipes et ses clients.Ses forces de vente ont généré des dizaines de millions d'euros de chiffre d'affaires avec des comptes majeurs comme BNP Paribas chez Wavestone par exemple.Nous avons posé les questions suivantes à Delphine :- Comment adapter une stratégie de vente auprès des grands comptes pour garantir une croissance continue ?- Quelles sont les méthodes commerciales spécifiques à utiliser pour gérer des ventes complexes ?- Comment intégrer l'innovation, notamment l'intelligence artificielle, dans les processus de vente pour soutenir la transformation digitale des clients ?- Et enfin, quelles sont les clés pour maintenir des relations durables avec des clients dans des secteurs réglementés comme la finance et l'assurance ?Delphine nous a aussi donné son point de vue sur la place des femmes dans la vente, et les pistes d'évolution pour faire avancer les choses dans les secteurs où la parité est encore loin d'être une réalité.En une phrase : Delphine revient sur 15 ans de carrière commerciale passé à faire bouger les lignes de la transformation digitale et commerciale des plus grands comptes.Bonne écoute, et Vive la Vente !

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Episode 185: Anshika Arora (https://www.linkedin.com/in/anshika-arora-ab5021137/?originalSubdomain=uk), today's host from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) and the founder of Eternity (https://eternity-uk.com/) welcomes Sonia De Mello (https://www.linkedin.com/in/soniademello/?originalSubdomain=uk), Account Director at Woodrow.In this episode, we discuss the key differences between PR and marketing, offering practical, cost-effective strategies for startups to build long-term influence and media relationships.Message from our headline partners:From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/________Show Notes: 00:00 Intro00:19 PR vs. Marketing Overview01:08 The Role of PR in Brand Influence02:26 PR and Marketing Synergy for Startups04:26 Measuring PR Impact07:17 Crafting Stories for Your Audience08:52 The Importance of Targeted Storytelling11:17 Understanding the News Cycle and Relevance14:11 Building Relationships with Journalists17:33 Leveraging LinkedIn for PR18:16 Common PR Mistakes to Avoid22:47 Examples of Successful Founders in PR

Louise Bayliss, Founder of Single Parent organisation SPARK & Campaign Co-Ordinator of Focus Ireland, Síona Cahill, Account Director at DHR Communications, Mick Clifford, Special Correspondent with The Irish Examiner, Gerard Howlin, Public affairs advisor & former government advisor join Brendan to talk through the stories making the headlines.

Hey Strangers, #drdisrespect #cooked #twitch Dr. Disrespect—aka Guy Beahm—has been in the news again, nearly four years after he was banned from Twitch in 2020, the online streaming platform where he made a found fame and notoriety. Now it sounds like the popular streamer may be calling it quits indefinitely. The reason for the ban was never revealed by Twitch or Dr. Disrespect, though the latter took the streaming platform to court over the ban, while the former paid out Beahm's contract. Years passed. History became legend. Legend became myth. Then, on June 22nd, 2024 former Account Director of Strategic Partnership at Twitch, Cody Conners, tweeted “[Dr. Disrespect] got banned because [he] got caught sexting a minor in the then-existing Twitch whispers product. He was trying to meet up with her at TwitchCon. The powers that be could read in plain text.” ======================================= My other podcast https://www.youtube.com/channel/UCKpvBEElSl1dD72Y5gtepkw ************************************************** Something Strange https://www.youtube.com/watch?v=GRjVc2TZqN4&t=4s ************************************************** article links: https://www.forbes.com/sites/erikkain/2024/06/25/dr-disrespect-makes-a-big-streaming-announcement-amidst-allegations/ https://twitter.com/evoli/status/1804309358106546676 https://x.com/DrDisrespect/status/1805668256088572089 ====================================== Today is for push-ups and Programming and I am all done doing push-ups Discord https://discord.gg/MYvNgYYFxq TikTok https://www.tiktok.com/@strangestcoder Youtube https://www.youtube.com/@codingwithstrangers Twitch https://www.twitch.tv/CodingWithStrangers Twitter https://twitter.com/strangestcoder merch Support CodingWithStrangers IRL by purchasing some merch. All merch purchases include an alert: https://streamlabs.com/codingwithstrangers/merch Github Follow my works of chaos https://github.com/codingwithstrangers Tips https://streamlabs.com/codingwithstrangers/tip Patreon patreon.com/TheStrangers Timeline 00:00 warning 01:00intro 02:13 What Talking We Talking About 04:25 Article 12:45 Doc cracks 26:55 Doc admits 31:55 His Friends Respond 40:15 My Thoughts 43:57 outro anything else? Take Care --- Send in a voice message: https://podcasters.spotify.com/pod/show/coding-with-strangers/message

Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services. I'm joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur is an award-winning full service creative communications agency. They help organisations in the health and social care, housing and hospitality sectors to stand out and grow through market leading PR , video and digital services. David and Natasha share so much insight into how they run their business, including: - why they follow the principle of providing a personalized seven star service to their clients - how they realized some of their clients weren't aligned with their own board and what they learned from that - how that then informed how they worked with their clients moving forward - why they introduced service packages as a result of filling a client demand and how that impacted the time spent on proposals - and why moving from a yearly client strategy focus to a quarterly focus helped the team's proactivity. You can connect with David and Natasha via their LinkedIn profiles: https://www.linkedin.com/in/david-huckerby-05094330/ https://www.linkedin.com/in/natashajones24/ If you'd like to receive my weekly email where I share insights from the podcast, chats, tips and strategies to enhance your account management role, alerts for any training webinars I'm running, as well as all the training courses I run for the account management community, please visit my website, https://www.accountmanagementskills.com and sign up for my newsletter.

Today, I have the privilege of having my dear friend, Shivangi, as my guest. Shivangi has embraced the positive and empowering aspects of being a HSP, has unleashed her superpowers, and has built a highly successful career. Shivangi is an Account Director with a Bachelor's degree in Engineering and an MBA. She has been in the tech industry for nearly 20 years. Shivangi is a wife, a Mom, a techie, and a millennial. Book a session with me: https://calendly.com/parentinghsc Website: parentinghsc.com Donate towards podcast production: https://www.buymeacoffee.com/parastoo Facebook group: https://www.facebook.com/groups/5107827046012507 Instagram: parastooparentinghsc Book: Doctor Elaine Aron, Highly Sensitive Children

Hey Strangers, #drdisrespect #cooked #twitch Dr. Disrespect—aka Guy Beahm—has been in the news again, nearly four years after he was banned from Twitch in 2020, the online streaming platform where he made a found fame and notoriety. Now it sounds like the popular streamer may be calling it quits indefinitely. The reason for the ban was never revealed by Twitch or Dr. Disrespect, though the latter took the streaming platform to court over the ban, while the former paid out Beahm's contract. Years passed. History became legend. Legend became myth. Then, on June 22nd, 2024 former Account Director of Strategic Partnership at Twitch, Cody Conners, tweeted “[Dr. Disrespect] got banned because [he] got caught sexting a minor in the then-existing Twitch whispers product. He was trying to meet up with her at TwitchCon. The powers that be could read in plain text.” ======================================= My other podcast https://www.youtube.com/channel/UCKpvBEElSl1dD72Y5gtepkw ************************************************** Something Strange https://www.youtube.com/watch?v=GRjVc2TZqN4&t=4s ************************************************** article links: https://www.forbes.com/sites/erikkain/2024/06/25/dr-disrespect-makes-a-big-streaming-announcement-amidst-allegations/ https://twitter.com/evoli/status/1804309358106546676 https://x.com/DrDisrespect/status/1805668256088572089 ====================================== Today is for push-ups and Programming and I am all done doing push-ups Discord https://discord.gg/MYvNgYYFxq TikTok https://www.tiktok.com/@strangestcoder Youtube https://www.youtube.com/@codingwithstrangers Twitch https://www.twitch.tv/CodingWithStrangers Twitter https://twitter.com/strangestcoder merch Support CodingWithStrangers IRL by purchasing some merch. All merch purchases include an alert: https://streamlabs.com/codingwithstrangers/merch Github Follow my works of chaos https://github.com/codingwithstrangers Tips https://streamlabs.com/codingwithstrangers/tip Patreon patreon.com/TheStrangers Timeline 00:00 warning 01:28 intro 02:13 What Talking We Talking About 04:25 Article 12:45 Doc cracks 26:55 Doc admits 31:55 His Friends Respond 40:15 My Thoughts 43:57 outro anything else? Take Care --- Send in a voice message: https://podcasters.spotify.com/pod/show/coding-with-strangers/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/coding-with-strangers/message

Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...Joy work; engaging career growth and creativity with a focus on multicultural representationLessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad atAccelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces. Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line“It's so nice to not be the only. I collaborate with clients that want to be a cultural icon.” Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing. Learning by osmosis: "I know how to be an Account person. I'm NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."“Account is a thankless role and people often don't fully appreciate it until I leave” Find us us on Twitter, Instagram, and at The Bad Podcast dot com

Jenna Murry, Sidecar's Account Director of Trade Advocacy, shares some insightful conversation on forging meaningful connections in the beverage industry. Join us as we explore the importance of being a great trade advocate, and the strategies behind building strong partnerships in the world of spirits

Laura Dadisman was a cast member on Love is Blind Season 6. Laura is an Account Director at GSMA/MWC Events. She is also the Co-Founder of InkDadiPress (@inkdadipress) and Owner of ShopKickRocks.com https://www.instagram.com/looo_bear/?hl=en https://linktr.ee/looo_bear https://girltribeco.com/pages/laura-dadisman-x-girl-tribe-co

Nearly 60% of businesses that are impacted by a cyber incident go out of business within the 6 months following. With our heavy reliance on technology to keep both businesses and services running, it's imperative that everyone take cyber risk seriously. However, incidents will inevitably happen and it's up to you to ensure that your business is prepared to ride out the wave, and hopefully make a full recovery! We invited Jack Morris, Account Director at Epiq, back onto the show to discuss the consequences of not being prepared for a cyber incident and the key steps businesses should take in the event of an incident. You'll learn ·      Who are Epiq? ·      What does the current cyber incident landscape look like?  ·      What are the consequences if a business does not respond to a cyber incident effectively? ·      How can a business detect if they're being attacked? ·      How should businesses respond in the event of a cyber incident? ·      What role does a legal team play in incident response?   Resources ·      Epiq ·      Isologyhub   In this episode, we talk about: [00:30] Join the isologyhub – To get access to a suite of ISO related tools, training and templates. Simply head on over to isologyhub.com to either sign-up or book a demo. [02:05] Episode summary: Today Mel is joined by guest Jack Morris, Account Director at Epiq, to discuss how businesses should respond to a cyber incident. [03:00] Who are Epiq?  – Epic is a global leader in technology enabled legal services. In fact, it supports 90% of the top law firms globally! With over 8000 employees spread over 19 countries, it helps to support corporations, law firms and government agencies across the globe. [04:35] What constitutes a cyber incident and why is it so important to respond effectively? – A cyber incident refers to unathorised access or attempted access to an organisation's IT systems. Types of incident include breaches, malicious attacks (e.g. Ransomware), and accidental events (e.g. Fire Damage). Responding effectively is crucial to minimize damage and protect sensitive data. [05:40] What does the cyber incident landscape currently look like, and what challenges will organisations face in responding to an incident? : The cyber incident landscape is ever evolving, but here are some key trends we saw in 2023: Attacks on the rise – the number of organisations posted on ransomware and data theft sites increased by over 70% year-on-year. Business Email Compromise (BEC) incidents surged by 67% in 2023 – these events are where people within an organisation fall victim to phishing or similar – clicking on malicious links which ultimately compromise your mailbox. For me, there are 3 main challenges that organisations face when responding to a cyber incident: ·      Day-to-day management – balancing the technical aspects of the incident with broader business continuity, communications, financial and legal considerations. This can be hugely difficult for an organisation, during and already high stakes situation. ·      Expertise and support – navigating the complex legal, technical and operational aspects of an incident ·      Data-focused impact – understanding and assessing the risk to data after resolving an incident. [10:00] What are the solutions to these challenges?  – Understanding the various external expertise and support available to a business, whether that be engaging with a law firm, a cyber incident response expert and cyber insurer will give you access to support with both the day-to-day management of an incident, as well as the legal, operational and commercial impact of said incident.  [12:10] What are the consequences for an organsiation that does not respond effectively to a cyber incident? – : Failing to respond effectively to a cyber incident often leads to a variety of sever complications for a business, such as; ·      Operational Issues: operational disruptions will occur due to prolonged exposure of sensitive information, and if Ransomware has infected systems, the organization will not have access to potentially crucial business information. Financial losses and higher costs to incident response can come as a result of poor planning. ·      Additional Data Breaches: if an organization doesn't respond effectively to a cyber incident, taking steps to gain control over their systems, additional data breaches can occur from threat actors gaining further access to the organisation's systems. ·      Financial losses: cyber incidents affect a business' bottom line. Costs including incident investigations, recovery, legal fees and potential fines. Further, knock on effects such as lost business opportunities and damaged investor confidence come from poorly managed cyber incidents. ·      Damage to Reputation and Trust: Public perception matters for a business. A poorly handled cyber incident damages an organization's reputation. Customers, partners and stakeholders lost trust, affecting long-term relationships and market position. ·      Legal Consequences: Regulatory fines and potential follow on litigation arise from non-compliance with data protection laws. Organisations failing to report breaches promptly face penalties. Legal battles can be costly and time consuming. [16:25] How can organisations detect if they are being attacked? – signs will vary depending on the type of cyber incident, but organisations and end users could expect to experience; slow systems, locked accounts (no access to mailboxes etc), inability to access documents or shared drives, ransom demands and unusual emails from organisation domains are all tell-tale signs of a cyber incident. If an organisation has invested in Managed Detection and Response software for their end-points, this will proactively scan your environment and provide alerts to potential and actual cyber incidents. [17:40] What are the key steps an organization must take in responding to a cyber incident? – It's a great question, and these key steps will be implemented during a cyber incident response plan – an impacted organization should: ·      Triage: Assess the severity and impact of an incident (organisations can instruct a first response organization to shut the doors, and assess the damage) ·      Identify: Understand what is happening to a business post incident? Things like locked accounts, no access to business systems etc. ·      Resolve: take technical actions to mitigate the incident – shutting off access to accounts – closing the door ·      Report: Notify relevant stakeholders, including legal obligations. ·      Learn: analyse the incident to then take retrospective action to prevent further incidents. [21:23] Join the isologyhub – Don't miss out on a suite of over 200+ ISO tools, templates and training, sign-up to become a member of the isologyhub  [23:48] How does Cyber Insurance play a pivotal role in Cyber Incident Response? – like with most walks of life, insurance plays a crucial role in supporting organisations in effectively responding to disasters. ·      Response Funding: Insurers cover costs related to incident response, including professional services. ·      Response Time: Insurers bring in experts promptly, improving incident resolution. ·      Affordability: For small to medium businesses, insurance may be the only way to afford a response team. [26:10] What role do vendors like Epiq do to support the incident response lifecycle? – Just like Law firms providing legal advice and support in responding to a cyber incident, cyber incident response providers support with the operational response to a cyber incident. Initially, vendors like Epiq support with the incident identification and forensic investigations. Essentially finding the open door and closing it. Further investigation on how the threat actor (baddie) got into the open door is conducted to prevent other doors from opening too. Following this, the operational partner will support in understanding the extent of the incident, whether that be identifying impacted entities, notifying them of the incident and providing remediation, as well as supporting with any follow on litigation or mass claim. [27:25] What are the legal obligations that exist after a cyber incident, especially in related to personal data breaches? – the legal obligations are clear – an organisation must report personal data breaches within 72 hours of awareness, unless the risk to individuals' rights is unlikely. This quick turnaround is why it's imperative that organisations have an established cyber incident response plan, and know who they should be talking to regarding the legal and operational implications. [28:45] What support is there out there for organisations that are victim to a cyber incident? – On the previous episode, we discussed what organisations can do to be proactive in mitigating the risks associated to a cyber incident, we discussed the important of Cyber Incident Response plans, as they outline what external support an organisation should seek in the event. Having playbooks and relationships with law firms, cyber providers like Epiq, and cyber insurance coverage are 3 key focuses for every business. [30:35] What role does a legal team play in incident response? –  Legal support and advice is critical during an incident. As mentioned, they will help support with report the incident to the regulatory bodies required. ·      Breach Notification – legal support ensures compliance with data breach disclosure laws and regulatory requirements. ·      Breach Counsel – law firms act as a breach counsel for organisations, enabling them to support and advise on the legal implications of a cyber incident. Most law firm cyber practice groups will have relationships with external vendors, like Epiq, to support with the operational response. They can co-ordinate with these external vendors to ensure compliance. ·      Privacy Law Compliance – they guide handling of personal data and privacy implications to ensure no further issues. [32:30] What role do vendors like Epiq do to support the incident response lifecycle? – Just like Law firms providing legal advice and support in responding to a cyber incident, cyber incident response providers support with the operational response to a cyber incident. Initially, vendors like Epiq support with the incident identification and forensic investigations. Essentially finding the open door and closing it. Further investigation on how the threat actor (baddie) got into the open door is conducted to prevent other doors from opening too. Following this, the operational partner will support in understanding the extent of the incident, whether that be identifying impacted entities, notifying them of the incident and providing remediation, as well as supporting with any follow on litigation or mass claim. [36:00] What should an organisation do in future to prevent further incidents? – Benjamin Franklin's famous quote is so true here – ‘by failing to prepare, you are preparing to fail'. The key point here is to learn from your mistakes. There may have been numerous reasons that the organisation wasn't ready for a cyber incident, but they should learn from what led to the incident previously, and proactively address this to prevent further incidents. 67% of organisations that get hit by a cyber incident are subject to further attacks within 1 year. It's important to reduce your attack surface, and ensure you have cyber security themes running throughout the business. [37:45] What are Jack's top 3 tips to take away from this session to help them respond effectively to an incident? – ·      Establish an Incident Response Plan – we spoke through IR plans during the first episode, but creating a plan that outlines roles, responsibilities and communication channels during an incident is key. Once implemented, regularly testing the plan and simulating these incidents is key to ensuring effective response. ·      Engage external experts early – during this session we identified 3 critical external support pillars to an incident – having legal advice, operational and response support and insurance is key. ·      Prioritise business continuity – enabling the external experts to support you through the incident will free your bandwidth to ensure that you minimise damage and downtime to your business.  If you'd like to learn more about Epiq and how they can help you, visit their website. If you'd like to book a demo for the isologyhub, simply contact us and we'd be happy to give you a tour. We'd love to hear your views and comments about the ISO Show, here's how: ●     Share the ISO Show on Twitter or Linkedin ●     Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud | Mailing List

Cyber incidents are on the rise as data shows there was a 20% increase in data breaches from 2022 to 2023.  Technology has become an integral part of most businesses, especially post pandemic where many who may have avoided this reliance on tech had no choice but to adapt to survive. As a result, the question of businesses being affected by a cyber incident has become ‘when' rather than ‘if'.  However, there are a number of steps you can take to mitigate risks ahead of any potential incidents.   We invited Jack Morris, Account Director at Epiq, to discuss cyber incidents, the importance of being proactive in reducing cyber incident risk and the steps you can take to mitigate these risks.  You'll learn ·      Who are Epiq? ·      What is a cyber incident? ·      The importance of being proactive in reducing the risk of an incident ·      What can organisations do to be proactive in mitigating cyber incident risk? ·      What are forensic tabletop exercises, and how do they enhance preparedness? ·      Why might an organisation need to get an incident response retainer? ·      What role do Information Governance consultants play in reducing cyber risk?   Resources ·      Epiq ·      Isologyhub   In this episode, we talk about: [00:30] Join the isologyhub – To get access to a suite of ISO related tools, training and templates. Simply head on over to isologyhub.com to either sign-up or book a demo. [02:05] Episode summary: Today Mel is joined by guest Jack Morris, Accoutn Director at Epiq, to discuss how to mitigate cyber incident risk. [02:40] Who are Epiq?  – Epic is a global leader in technology enabled legal services. In fact, it supports 90% of the top law firms globally! With over 8000 employees spread over 19 countries, it helps to support corporations, law firms and government agencies across the globe. [04:31] Who is Jack Morris? – Jack joined the industry relatively fresh out of university, starting at an organisation called Kroll where he was focused on data management – including overcoming ransomware infected devices and essentially allowing organisations to get access to data that was previously taken away from them. Kroll was later acquired by Duff and Phelps and went through a turbulent time of many name changes before settling on Kale Discovery. He ended up leaving a year ago and joined Epiq as an Account Director. Jack's role at Epiq includes being a facilitator, introducing law firms, corporations and cyber insurers to best in class people and technology. [06:40] What is a cyber incident?: A Cyber Incident is any unauthorised or unexpected event that compromises the confidentiality, integrity or availability of an organisation's information systems, data or network. Incidents can range from data breaches and malware infections to single mailbox compromises and insider threats. Organisations looking to combat information security risks should consider ISO 27001, as it's key principles include the confidentiality, integrity or availability of your businesses information. [08:29] Why is it important for organisations to be proactive in reducing their risk of an incident, no matter the size of your business?  – Let's look at some startling statistics: In 2022, 39% of businesses in the UK identified a cyber attack in the previous 12 months. Of this 39%, 31% of those businesses experienced attacks at least once a week. 48% of Small to Medium Businesses, globally, experienced a cyber incident in the last 12 months, with 61% of all cyber-attacks specifically targeting small business. This is the most shocking of the statistics, and why it's so important for us to be having these kinds of conversations around how business, no matter the size, need to be proactive in mitigating the impact of a cyber incident. 70% of small to medium businesses in the UK believe that they are unprepared to deal with a cyber attack (which excludes those who think they have proper processes in place but ultimately don't). Nearly 60% of businesses that are impacted by a cyber incident go out of business within 6 months following!  [12:10] Are there any particular industries that are most at risk from a cyber incident? – Cyber Incidents are not siloed to particular industries, but there are some trends that we see in the market. Looking at Q1 2024: January saw a rise in cyber incidents predominantly affecting retail, education and local government. In February we saw a significant number of breaches, impacting organisations across the full spectrum of markets. All of this to say that regardless of the size of your business and the industry you operate in, the number of cyber incidents are increasing as well as the severity of said incident. [13:35] ISO Standard trends – At Blackmores, we've seen an increase in demand for ISO 27001 and related data privacy standards across the board for all sectors. A stark difference to 10 years ago where it would mostly only be adopted by those in the managed services or tech based industries.    [15:30] What can organisations do to be proactive in mitigating cyber incident risk? – Things such as implementing a proactive incident response plan, engaging with law firms and consultancy organisations to become aware of the organisation's requirements and compliance issues arising from a cyber incident. If you were hit with an incident today, you must report any personal data breaches to the relevant regulators within 72 hours of becoming aware of an incident or there can be fines that are implicated. To deal with these types of situations, it's imperative that your organisation has established, sound relationships with law firms and consultants. [17:25] What is the importance of an incident response plan? – Implementing an incident response plan is crucial because it allows organisations to prepare for potential cyber incidents before they occur. By identifying risks, implementing preventive measures, and conducting exercises, organisations can significantly reduce the impact of incidents. Organisations should be aware of both the legal and operational issues that arise from a cyber incident – from regulatory compliance and liability concerns right the way through to loss of systems/data and brand reputation are all key considerations that have an effect on the whole of a business. [18:35] What are forensic tabletop exercises, and how do they enhance preparedness? – Forensic tabletop exercises simulate cyber incidents in a controlled environment. They involve key stakeholders discussing and practicing their roles during an incident. These exercises improve coordination, communication, and decision-making, ensuring a more effective response when a real incident occurs. The workflow here is clearly defined; implement an incident response plan, and then test that plan for robustness – engaging with external providers, like Epiq, to further add to the existing plan and to test how the organisation will manage an active incident. [19:35] Join the isologyhub – Don't miss out on a suite of over 200+ ISO tools, templates and training, sign-up to become a member of the isologyhub  [21:45] Links with Business Continuity – Response readiness plans and forensic tabletop exercises both tie into aspects of ISO 22301 – business continuity. In Blackmores' experience, a lot of organisations don't actually test their plans, so when going through the process of implementing ISO 22301, where testing these response plans are a requirement, it's a bit of an eye opener when they realise they're not as resilient as initially thought. It's always better to test these plans in a simulated environment vs a live one, so you can be assured that your plans are up to the task. [23:40] Why might an organisation need to get an incident response retainer? – We're starting to see a number of industries, particularly in regulated verticals, requiring businesses in their supply chain to meet a number of different cyber security requirements.  One, which keeps popping up, is to have a plan in place for responding to security incidents. Having a retainer can help meet these compliance requirements. [26:05] What role does Managed Detection and Response (MDR) software play in proactive incident response? – MDR solutions continuously monitor networks, detect threats, and provide real-time alerts. They enhance proactive response by identifying suspicious activities early, allowing organisations to take preventive action before incidents escalate. [27:50] What role do Information Governance consultants play in reducing cyber risk? – : Information Governance (IG) consultants specialise in helping organisation define their Information Governance Strategy encompassing data security and defining compliance policies.. They support organisations in defining: ·      Data Classification: Identifying Sensitive and PII data and categorising based on their confidentiality or regulatory requirements. ·      Retention Policies: Defining policies on retention period of records and method of disposition aligned with compliance requirements. ·      Legal Holds: Ensuring necessary data is preserved for potential litigation, internal investigation or as part of audit process. ·      Privacy Compliance: Aligning with regulations such as  GDPR, DP, DPA, CCPA. [33:30] What are Jack's top tips that the listeners can take away from this podcast session and implement today to begin mitigating their risk? – : Unfortunately mitigating cyber risk isn't a one-size-fits-all response, however I like seeing cyber risk as 3 buckets, that businesses should be aware of and measure their organisation against: Technology & Infrastructure – outdated systems, unpatched software and not fit for purpose IT infrastructure pose risks. These types of vulnerabilities are exploited by attackers, leading to data breaches, malware infections and system disruptions. So, making sure that your technology and infrastructure is fit for purpose, and up to date is a key takeaway. We spoke about Managed Detection and Response solutions earlier in the session, which is a great, cost effective way of adding an additional layer of technology security. Human Factor – for me, this is the number 1 frailty to a business. Business Email Compromise incidents increased by 67% in 2023, with Multi-Factor Authentication (MFA) being bypassed in 29% of these cases. Over recent years, cybersecurity awareness has been the aim of the game. However it is crucial that, as our understanding progresses, we switch our focus to fostering a culture of cybersecurity responsibility among colleagues and employees. Ensuring that your people are aware of cyber incident (perhaps listening to this podcast), and their role in mitigating the risks associated to a cyber incident are crucial in ensuring that your business is secure. Preparation – in just about all walks of life, preparation is key for preventing almost anything. We have spoken today about some of the key preparation themes I'm seeing in the industry, from Response Readiness plans, to MDR, to Incident Response Retainers. Getting sufficient Cyber Insurance coverage is of paramount importance to ensure that your business can respond effectively to an incident, should one occur. If you'd like to learn more about Epiq and how they can help you, visit their website. If you'd like to book a demo for the isologyhub, simply contact us and we'd be happy to give you a tour. We'd love to hear your views and comments about the ISO Show, here's how: ●     Share the ISO Show on Twitter or Linkedin ●     Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud | Mailing List

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don't inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and digital PR expert, tells us how publicists have lasting, positive effects on companies well beyond media placements, and makes the case for highlighting these wins more than ever before. In this episode, you'll learn… Why cross-collaboration is crucial for publicists to stay relevant How to communicate and share your wins both privately and publicly (including social media!) Real-world examples of modern-day PR campaigns and what they mean for the current state of PR and media Our guest: Tamara Sykes is a Caribbean-born PR pro who shapes brand narratives through impactful content and communications strategies. Currently, she's an Account Director at Stacker. She's also a devoted mom and wife, channeling her expertise to empower ambitious women of color to live their best lives via her brand, Baydian Girl.

Professor Tim Tinsley prefers not to use the label of nuclear waste, instead referring to "legacy material". And it's not hard to see why, given the projects currently taking place to extract radionuclides from the material for use in pioneering treatments for cancer. It is also providing a new source of power and heat for spacecraft.Tinsley, Professor of Space Nuclear Power at the University of Leicester and Account Director for Space and Radioisotopes at the National Nuclear Laboratory in the UK, joins host Alex Hunt to give details on the life-saving and space-exploring projects and  explains what value there is hidden within what has long just been seen as a problem.With the promising early stage clinical trials, and the plans to provide power for a mission to Mars in 2028,  the newly discovered value in the legacy material is one of the factors which may be taken into account in plans for the safe longterm disposal of the material. There could yet be future discoveries that more of the material could become valuable in the years ahead, so, suggests Tinsley, being able to dispose of the material in a form that it is retrievable at minimal cost might be a good idea.Also this month, there is a report on the gathering of leaders and senior government representatives at the first-of-its-kind Nuclear Energy Summit in Brussels, including snippets of what the IAEA's Director General Rafael Mariano Grossi and co-host Belgian PM Alexander de Croo had to say. Plus Ursula von der Leyen, President of the European Commission, Hungary's Prime Minister Viktor Orban, French President Emmanuel Macron and COP29 host Azerbaijan's Foreign Minister Jeyhun Bayramov. Key links to find out more:World Nuclear NewsLeaders commit to 'unlock potential' of nuclearNational Nuclear LaboratoryUniversity of LeicesterNuclear Energy SummitWNN Email newsletter:Sign up to the World Nuclear News daily or weekly news round-upsContact info:alex.hunt@world-nuclear.orgEpisode credit:  Presenter Alex Hunt. Co-produced and mixed by Pixelkisser Production 

In this episode of “The Journey of My Mother's Son” podcast, I sit down to talk with Fred Ghilino. Fred is one of my former interns, as well as a former player in our organization. Fred is now a full-time dad, husband, avid Miami Dolphins fan, semi-pro cornhole player (just kidding) and Account Director at Turchette Brand Marketing & Public Relations. Fred has been with Turchette, a leading marketing and public relations firm, for nearly a decade. Fred previously held various marketing, account management, and sales roles for Coca-Cola and Advantage Business Media. Fred resides in Morris County, New Jersey, with his wonderful wife Krista, and two beautiful daughters Ellie and Lulu, and their 11-year-old border terrier puppy Bella (who could 100% be Youk's chew toy). In Fred's free time, he plays a wicked third base for the Expo's softball team, and enjoys weightlifting, golf, as well as coaching and volunteering for the local recreational soccer organization.  He has recently added long-distance running to his list of activities. I have known Fred for over 15 years. It has been very special to watch Fred grow as a man over the years.  As mentioned before, he first started working for me as an intern.  He later played for us and then helped as a field manager for our tournaments.  We have stayed in touch all these years, and I loved taking this trip down memory lane with him to share, relive, and discuss all the great memories.  We talk about the life, and business lessons that he learned through the organization. Fred is one of those people who came into my life as a stranger, we became friends and I now consider him family.  He truly is like another son to Sandy and I.

He's one of the most charismatic guests we've had.Nelson's career has been dynamic and multifaceted, and it started early. He juggled classes, friends, internships, clubs and being part of a very exciting start up while at Cornell.He leaned into everything the Hotel School had to offer and had a chance to experience some very exciting industries during and after Cornell. An expert on luxury vacations, he entertained our ideas for brand ambassadors at Belmond, where he is Account Director.This episode is a must-listen for anyone interested in the behind-the-scenes workings of the entrepreneurial hospitality world and life as a hotelie!Find Nelson here:LinkedIn: Nelson BillingtonInstagram: Nelson BillingtonBelmond:https://www.belmond.com/Not sponsored by or affiliated with Cornell University

 So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to reflect those changes.  There have been so many industry changes in marketing over the last 12 months from how users are searching, what platforms their using, and how the channels themselves are serving up content. As we grapple with all these changes and its effect on organic traffic, it's important make adjustments to your marketing analytics, whether you keep a weekly scorecard, monthly spreadsheet for stakeholders, and so on.I sat down with TREW Crewers Erin Moore, Account Director, and Kara Moon, Senior Inbound Marketing Specialist, to talk about how they've updated their tracking and marketing benchmarks for 2024, why those changes were necessary, and best practices for marketing analytics.We discuss the continued need for differentiated and targeted channel strategy and what tracking for each channel looks like including YouTube, LinkedIn, events, PR, Google advertising, and industry advertising. We also talk about where to get your marketing data: GA4, HubSpot, or each channel individually.For many marketers, especially those wearing multiple hats in a small or one-person department, it can be tempting to blow off metrics but it's one of the most important marketing tasks. You need to be able to measure and track what you're spending time and money on, as well as make effective behavior changes using those metrics.ResourcesConnect with Erin on LinkedInConnect with Kara on LinkedInConnect with Wendy on LinkedInRelated Episode: 2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024Related Episode: Optimizing for LLMs, and Google's SGE with Dale BertrandRelated Episode: How to Increase Organic Traffic and Improve Domain Authority with a Content AuditLearn more about Looker StudioRegister for the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand. 

This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. Aly has over 10 years of experience in experiential, social, and digital, and some of her notable clients include HERMÈS, Dolce & Gabanna, Athletic Greens, and Netflix.  In this episode, Aly gives us a peek behind the curtain at what makes an impactful experiential campaign, how to determine when a brand should consider activating IRL (in-real-life) with their consumer, why an agency partner is beneficial to the experiential campaign planning process, and more! Here's a peek at what we cover in this episode: [00:04:59] - Aly shares a look into her career thus far, from her first internship at an LA PR agency, to working at Digiday and a marketing agency in NYC, then freelancing while studying for the LSAT back in California. She recalls meeting the Founder of CNC at this time and becoming the brand's first full time hire as an Account Director, and explains how her role has developed over the years. [00:15:55] - Aly walks us through some of the projects she's been a part of at Coffee 'n Clothes, including an 8-day activation in 2022 with healthcare apparel and lifestyle brand Figs that generated just shy of $1M in sales, and several activations with Athletic Greens (AG1) as they supported various marathons this year. She explains how their team analyzes the success of these events with the through line of hospitality and care for clients and the consumer. [00:23:25] - Aly explains why connecting with your consumer IRL is important for a brand and when a brand should consider activating in that way. She also shares why an agency partner like Coffee 'n Clothes is beneficial in bringing experiential campaigns to life. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Aly's episode: Marketing a New Category | Brianda Gonzalez of The New Bar Brand Communications 101 | Kate Haldy of Anthropologie Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠⁠⁠⁠⁠⁠⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Aly on LinkedIn Check out Coffee 'n Clothes: coffeenclothes.com Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Colin Parks AKA Anonymous.They say…“Hi Frankie and SteveI've worked for a company (employed) for over 12 years. It's grown from 50 people to a 5,000+ strong agency.I work with digital technology as an Account Director and I've managed some decent clients. My key skills are listening to, understanding and challenging client requirements, and then translating them into actionable, achievable outcomes. I have the soft skills of technology, but I don't code. I'm now fed up with the increasing internal hierarchy, unnecessary process bollocks and the required emphasis on being seen to do things (like PowerPoint decks) rather than actually achieving valuable outcomes for clients.Anyway, I'm currently on 3 months of gardening leave so I have some time to plan my goals, brush up on skills, and, of course, do some gardening…Ultimately, I want to go freelance, but I don't want to be known as a “C” word (Consultant) as I intend to actually roll my sleeves up and do work such as designing Proof of Concepts, helping their development teams and deciding on the right technology.What advice can you give someone wanting to go freelance when it's about services and outcomes rather than outputs? That is, I don't create, say, graphics or videos. Instead, I help clients define their problems and investigate solutions. Any thoughts? Thanks, Colin”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community. •••Frankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK InstagramDIFTK TwitterSupport DIFTK on Ko-Fi

IN THIS EPISODE...Join us on this thrilling journey as we uncover the defining characteristics that propel individuals towards greatness, the art of staying nimble and focused in the ever-evolving startup landscape, invaluable leadership insights for conquering change and surmounting challenges, the pivotal role of team alignment with the company's vision, and the exhilarating power of embracing the journey and curiosity to ignite the spark in startup teams. Get ready for an inspiring and creative exploration of leadership and growth in the startup universe!David Cannington is a prominent figure in the field of smart hearing technology and startups. He holds the distinguished position of Co-Founder and Chief Marketing Officer (CMO) at Nuheara, a publicly-listed company on the ASX (Australian Securities Exchange) specializing in smart hearing solutions. With his extensive expertise in the industry, David has become a key player in the world of hearing and health technologies. Throughout his career, David has not only contributed significantly to the growth and development of Nuheara but has also lent his valuable insights and guidance to startups operating in the hearing and health technology sectors. His advisory role has made him a respected authority in the field, helping emerging companies navigate the complexities of their respective industries.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “DAVID”)Love the show? Subscribe, rate, review, and share! JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report. Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.-------------ABOUT DAVID CANNINGTON:David Cannington is a seasoned global sales and marketing executive passionate about building and growing businesses and organizations. His career is marked by a relentless pursuit of making a meaningful impact through his work, and he excels at combining business growth with a focus on creating a positive influence.David's professional journey has been diverse, spanning various roles and industries. Over the past two decades, David has been an integral part of Silicon Valley's tech ecosystem, where he has dedicated himself to assisting Australian tech companies in expanding their global reach. As a founder, operator, growth advisor, or supporter, he has guided offshore entrepreneurs on US market entry, market expansion, and international partnerships.David has assumed various roles throughout his career, including CEO, EVP of Sales and Marketing, VP of Sales, CMO, VP of Business Development, Account Director, and Product Manager. Yet, titles matter little to him; it's the successful execution of tasks and achieving results that truly motivate him. He humorously describes himself as the 'Chief Doer,' a title that aptly reflects his action-oriented approach.WHAT TO LISTEN FOR:1. Why is it important to maintain peak performance?2. What key characteristics help individuals excel in their journeys and adventures in life?3. How to stay focused and agile as a startup...

In this episode, we have the privilege of interviewing one of our very own from Maven Recruiting Group, Shirin Esmaili, Account Director & Team Lead of our Temporary Division. Shirin works with our clients to fill critical gaps such as those created by parental leave, disability, vacations or just a need for additional bandwidth or capacity to get through a crunch period. Over her Maven tenure, Shirin has navigated nearly every request or situation imaginable and counseled countless clients and temp workers on how to set themselves up for success, so she's the perfect person to cover today's topic which is how to evaluate the need for temp coverage, plus how to hire, train & set up a contract worker for success.

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years and even months in the world of SEO and search rank strategy. According to Erin, there were 4 big themes from MozCon 2023: Search is a lot more than Google searchThe way google interprets information and feeds you information has changedThe way SEOs understand search is changingGoogle has been evolving constantly with AIErin explains each of these themes and how marketers can make some key changes to their SEO strategies in order to build authority and lean into brand recognition - two key strategies SEOs are turning to for success in the future.ResourcesConnect with Erin Moore on LinkedInLearn more about MozConSEO Series Part 1: The Evolving Search Landscape of 2023SEP Series Part 2: Taking a Conversion-Focused Approach to SEOConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Emma Green, Founder and CEO of "Your CEO Mentor" is the guest you don't want to miss!She had me asking the question "How the hell do you do it all?"Wife, Mom, and CEO of a multi-million dollar business - Emma has mastered her sticky floors.  In today's episode, we cover:Her journey from Account Director to CEOHer story of imposter syndrome (all related to not having a degree)Finding her voice & channeling confidenceConfidence as an action - not a feelingWorkplace policies for gender equityHow one size does not fit allHow she became more productive when she became a momThe power of HELPTaking control of your careerThe importance of a trusted advisorFREE WEEKLY SUCCESS PLANNERJoin our Facebook Group! Find me on InstagramCheck out our PINS on PinterestAnd YES - I'm on TikTok!

Originally from Glendora, CA, Ryan Cooley is an account director,  producer, and business owner of The Medium Creative Group, a creative agency specializing in still photography, video production, graphic design, Web design and more. Based in Costa Mesa, CA, Cooley and co-owner of the MCG, Luis Rodriguez works with clients such as Red Bull, Nike, American Honda, Toyota, Schwinn, Brixton, Cannondale, and more. However, before the MCG was birthed, Cooley got his start in the motocross industry working at TransWorld Motocross Magazine as associate editor and then managing editor from 2003 to 2008. Cooley, Garth Milan, and Luis worked together at TWMX, building the magazine into the most creatively iconic and powerful publications within the motocross world. The three of them eventually parted ways from TWMX to start The Medium Creative Group. And, Cooley shares the journey at TWMX and why and how the MCG came to fruition. For anyone in the creative world or looking to start their own agency, this is a great listen for you. Cooley candidly opens up about the trials and tribulations of operating and owning a small business in the state of California, keeping up with the trends, wearing many different hats on set, as well as diving into the early years of TWMX, his first-ever assignment for the magazine, and more.  Visit the MCG Portfolio: https://themediumcg.com/Follow the MCG: https://instagram.com/themediumcg?igshid=Y2IzZGU1MTFhOQ==Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/newFollow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/Follow Kyle Cowling: https://www.instagram.com/kylecowling/Support the show

For the Fourth of July, we bring you American celebrations in India, Germany and Italy. We cover the logistics of holiday activations internationally, the Sister City program, and the surprising popularity of Black Friday around the globe. Join the party with Sheema Vohra, Managing Director at Sartha Global Marketing in India; Josy Ando, CEO at Authentico Marketing in Italy; and Nicola Aherns, Account Director at Lieb Marketing in Germany.

Artificial Intelligence and Large Language Models have been top of mind in recent months so this week we revisit and episode from this season that drives into both of those topics. Adam Goldberg is the head of Azure OpenAI Enablement and Go To Market team and was previously an Account Director for the Go To Market team at OpenAI. Prior to his work with OpenAI Adam was the Director of Data and AI solutions at Microsoft and spent the early part of his career in multiple roles with Cisco.

00:02 Asking about why Jason hasn't started their own business00:05 How agencies retain their top employees00:20 Talking about having their own brand and doing wholesale arbitrage and selling on eBay as a hobby00:29 How making the hobby a job didn't work out and preferring to work on and for people00:48 Feeling fulfilled by managing the team and working for the brands and sellers they work with01:11 Treat them well, pay them fairly, and give them everything they need to succeed01:25 How Jason started as an intern over 2 years ago01:29 Deciding to try it out01:34 Being an Account Director in the first half year02:03 Realizing that he want to be part of the culture and continue to grow it

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands. In this discussion between Cole and Patrick, you'll learn about: - the three types of consumer attention and how to capture them - building narratives that actually make sense for consumers - nurturing your exact audience - pushing a consumer-centric direction at your own company This is a shorter episode for us but packs a big punch with valuable advice and insight. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

✨ Carly Baum, Freelance Luxury Marketer (Previously at Burberry, Hermès, and Louis Vuitton)Key Topics:☁️ Transitioning from a ballet dancer to a marketing career in fashion☁️ How to move up in the luxury fashion PR space☁️ The importance of telling your personal story in interviews☁️ Why hard work will never go out of style☁️ Experience helping build the influencer marketing program at Burberry☁️ Getting into freelance marketing and moving to IsraelSummary:Carly Baum takes us through her fascinating career journey, which includes a past life as a professional ballet dancer and experience working at various luxury fashion brands in New York City. We start off by discussing how Carly was able to break into the fashion PR industry after being a ballet dancer her whole life, including her first few fashion internships. Carly shares tips on how to build connections at internship roles to help propel your marketing career forward.Including details on her internship with Badgley Michka where she was able to transition to a new career path in the fashion industry. She shares how she was able to leverage that experience and eventually got a job as a PR Assistant at Christian Louboutin. She then shares her experience working as a PR Assistant and PR Coordinator at Louis Vuitton and then the Public Relations Manager for Womenswear at Calvin Klein. Carly then moves on to become an Account Director for Karla Otto, Senior PR Manager at Burberry, Senior Public Relations Manager at Hermès, and then back to Louis Vuitton as Senior Manager - Entertainment and Influencer Relations. Carly discussed how she has been able to move up in the fashion PR space by taking risks and being open to new opportunities. She also highlighted the importance of being able to connect with people and being able to read the room. She discusses how close-knit the fashion world is and shares advice on how to break int the luxury fashion industry. Lastly, she discussed how she was able to transition to a new job and move to Israel with her fiance.

Nathalie Walton found that there were not enough resources devoted to the mental health of expecting mothers. After a serious health scare during her pregnancy, Nathalie turned to the Expecftul app to find peace of mind. The app moved her so much that she became an advisor and eventually a late-stage co-founder and CEO. She helped transform Expectful from a mediation app to a powerful tool for parents and soon-to-be parents.     In this episode, you will hear Nathalie's stories of approaching parenthood, being a business leader, and the strategies she and her husband used to navigate the process. Her candid story is the perfect listen for current and soon-to-be parents. Grey Interviewer: Elizabeth Gilchrist, EVP, Account Director, and winner of the She Runs It Working Mother of the Year 2023 (New Moms Category)   

Tom Seward is the Account Director on the Ecobat team supporting the Automotive space. Ecobat is a world's biggest battery recycler meeting essential energy storage needs by making the business of batteries safter and more sustainable for a circular energy economy. 

Learn more about Denise at:Denise Vitola | LinkedInVitola Strategies | Public Relations | Corporate CommunicationsMarketing & Communications pro and celebrated health coach Denise Vitola wakes up every day on a mission to make people feel healthier and stronger. A slew of awards, industry-wide admiration and years of personal and professional accomplishments are proof that she gets the job done.A New Jersey native who studied in Italy and Greece before graduating from Rowan University, Denise kicked off her career in sports marketing at Alan Taylor Communications, where she immediately plugged in to the thrill of a fast-paced environment, high-profile celebrity clients, and travel to sporting events around the world. She jokes that she moved from the “locker room” of sports marketing to the “cheerleading team” of the tech sector when she started as Account Director at Kaplow. While developing innovative campaigns for iconic digital brands like PayPal, eBay and Netflix, her nimble thinking and inspirational leadership made it clear that Denise was more than a standout member of the squad; she was ready to manage the team. But unlike leaders who move up and away from the heart of ideation and execution, Denise was determined to remain a key creative player at every step of the development process.That was evident when she moved to MWW as Vice President and Director of Sports Marketing, overseeing the Bank of America account. Denise developed landmark integrated marketing strategies like the award-winning “Keep the Change” campaign that invited passersby everywhere from Grand Central Station to NFL games to dive into a giant couch and find change that could be exchanged for prizes. At the same time, she continued to hone her signature leadership style: a risk-taker confident in her skills and her talent; deeply involved in every account, but knowing when to step back and let her team shine.In 2006, Denise was recruited by Ogilvy to work on some of the biggest accounts in the marketing game: J&J, Unilever and TJX. She worked closely with powerhouse Barby Siegal, who, like mentors Jane Mazur and Maureen Lippe, taught Denise how to be fearless in her craft. She quickly found herself leaning in to untapped marketing opportunities in digital and social, certain it was the core of connection with consumers. It was at MSL Group that Denise applied the full power of her creativity and process to the #1 marketer in the world, P&G. She became a social media savant, taking big swings that led to big payoffs, and increasing revenue by over 80%. In 2013 Denise moved to MSL Atlanta, where she coached her team to create innovative digital campaigns for clients like Home Depot.Returning to New York in 2014, Denise had an a-ha moment of her own: every day she was helping the world become stronger and healthier through marketing. She felt that brands had a responsibility to do just that. But what about her own passion for health and wellness…the joys of fitness, nutrition and teamwork that led her to work in sports marketing at the very beginning of her career? Denise made two big moves: she got certified in nutrition and as a health coach (Vitola Well); and she launched her own marketing consultancy, Vitola Strategies. Denise was not only well-ing the world, she was well-ing herself, and the result was transformational. In 2016 she won PR Campaign of the Year for Abbott Similac “Sisterhood of Motherhood”; and in 2017, she was named a Women's Health magazine Action Hero. To this day Denise teaches three spin classes a week, unwilling to forgo the psychological and physiological boost that powers her body, mind and soul.Many of Denise's former clients followed her to Vitola Strategies; one of them, Patrick Lockwood-Taylor, put her on speed dial when he landed as President of Bayer USA. The closer she worked as a consultant with Bayer brands and embraced the Bayer tagline (“Science for a Better Life”), she realized she had found a place where her personal and professional insights aligned. In July 2021 she became Bayer's VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer's digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol's “No Apology Period”, Aleve's “Worst Golf Swing in America” with Charles Barkley, and T-Pain's remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer's market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR”.For Denise, well-ing the world goes far beyond what happens in the office (or outside of it – she's a big fan of remote work). Like the influential female mentors in her own life, she works with young women to nurture their professional selves and shape their futures. She is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee network group focused on equal representation, leadership, and recognition; and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Of course Denise continues to follow her own passions: working out, teaching spin and walking her dogs near her home in Myrtle Beach, South Carolina. She loves the beach and the great outdoors, reading war and crime novels, and traveling the world with her husband of over 20 years.Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that's Denise Vitola. 

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