SEO Growth: For Entrepreneurs, Marketers, SaaS and Startups

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Journey to SaaS documents one non-technical founder’s journey to building, launching and growing his SaaS. Frequent topics of discussion include SEO, content marketing, product market fit, email marketing, social media marketing and paid advertising.

Ajay Paghdal

  • Mar 2, 2021 LATEST EPISODE
  • every other week NEW EPISODES
  • 13m AVG DURATION
  • 52 EPISODES


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Latest episodes from SEO Growth: For Entrepreneurs, Marketers, SaaS and Startups

52 | Outreach Tips to Build Links Successfully - Blogger Outreach 101 Part 1

Play Episode Listen Later Mar 2, 2021 12:27


So, you as an entrepreneur or marketer may have tried to build backlinks in the past, you wanted to do blogger outreach, build some links, get some domain authority, get some traffic and if you didn’t have the success, This Podcast is for you, Listen how Ajay breaks down the anatomy of the system.   Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=NKhyM4b9Pkw

51 | Why Your Link Building Isn't Working

Play Episode Listen Later Jan 19, 2021 25:22


Ever wonder why isn't my link building working? It's complicated! Hopefully, this video can bring you some clarity and direction. It's a process of elimination.   More resources here: https://www.linkio.com/seo-resources/   Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=HPdRIIgdqDs&feature=youtu.be    

50 |How Much Do Backlinks Cost?

Play Episode Listen Later Jan 12, 2021 20:12


I provide your estimated costs if you're building links yourself or outsourcing to an agency. https://www.linkio.com/best-link-buil...   Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=ESFEOWJJNkg&feature=youtu.be

49 |How to Approach Link Exchanges While Avoiding Penalties

Play Episode Listen Later Jan 5, 2021 20:09


Are link exchanges bad? Not if you keep this golden rule in mind: Everything in moderation.   Learn about how our prospecting, outreach and anchor text analysis tools can help you score more links and apply them effectively and safely: https://www.linkio.com/   Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=E-wWHwOaFpU&feature=youtu.be

48 |How I Regularly Create High Ranking 6000+ Word Articles (for Free!!)

Play Episode Listen Later Jan 1, 2021 16:53


Example article: https://www.linkio.com/top-seo-agencies/ Where to purchase plugin: https://roundupwiz.com/ Click Here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=9Df5zyS53us&feature=youtu.be

47 | What to Expect from Linkio in 2021

Play Episode Listen Later Dec 30, 2020 13:02


Get the features first by creating a free account at https://www.linkio.com/ Click Here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=NlcyaggxsEk

46 | Ecommerce SEO Case Study Month 7 - The Upward Trend Continues

Play Episode Listen Later Dec 8, 2020 10:29


Want to learn how to rank an ecommerce site with SEO and link building? The 7th month of the progress, the upward trend continues, we have finally been able to make money and achieved rank one on google. Listen to this episode where Ajay explains how he has been able to do it and recaps his strategy, to show you the big differences in traffic, so you can learn and benefit from his experiences and strategy. Click here to find out more: https://www.linkio.com/ecommerce-seo-case-study/  

45 | Ecommerce SEO Case Study Month 6 - Suspiciously Good so Far

Play Episode Listen Later Oct 27, 2020 9:54


Want to learn how to rank an ecommerce site with SEO and link building? The 6th Month of the progress and We have finally been able to achieve rank one on google. Listen to this episode where Ajay explains how he has been able to do it and recaps his strategy to show you the big differences in traffic, so that you can learn and benefit from his experiences and strategy. Click here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=j9Jv1loDwEw&list=PLI_A8s0DCpGgCuN-aAChymIW7Jo_IfTkv&index=5

44 | Ecommerce SEO Case Study Month 5 - Big Moves Upward

Play Episode Listen Later Oct 24, 2020 10:09


Want to learn how to rank an ecommerce site with SEO and link building? Listen to Ajay as he documents the entire SEO strategy using month to month case studies. Follow along the process where you’ll get to know how and he has been able to double his tracking and rank 22 in the 5th month and what he is up to, what’s working and What’s not working and working so you can apply it for your benefit. Click here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=7861VIkU50E&list=PLI_A8s0DCpGgCuN-aAChymIW7Jo_IfTkv&index=4

43 | Ecommerce Link Building SEO Case Study Month 4 - Growth Continues

Play Episode Listen Later Oct 21, 2020 8:44


Want to learn how to rank an ecommerce site with SEO and link building? Listen to Ajay as he documents the entire SEO strategy using month to month case studies. Follow along the process where you’ll get to know what he has been able to achieve on the 4th month and what he is up to, what’s working and what’s not working and jow you can apply it for your benefit. Click Here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=3lufuTfPUms&list=PLI_A8s0DCpGgCuN-aAChymIW7Jo_IfTkv&index=3

42 | Ecommerce SEO Case Study Month 3 - Big Rankings Gains

Play Episode Listen Later Oct 18, 2020 5:53


Want to learn how to rank an ecommerce site with SEO and link building? Listen to Ajay as he explains the Month 3 of this e-commerce case study where he is going to show you how he ranked your website groomsmengiftsource.com to one of the top spots in google. He is going to state the entire process and explain the progress with you and you will be able to know his exact strategy, how many links he built, and rankings movements over time, all of it. Click Here to find out more: https://www.linkio.com/ecommerce-seo-case-study/   Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=ffdITwg-sEc&list=PLI_A8s0DCpGgCuN-aAChymIW7Jo_IfTkv&index=2

41 | Ecommerce Link Building SEO Case Study Introduction

Play Episode Listen Later Oct 14, 2020 14:54


Want to learn how to rank an e-commerce site with SEO and link building? Listen to Ajay as he documents the entire SEO strategy using month to month case studies. Follow along starting with this Podcast that covers the process where you’ll get to know what he is up to, what’s working and not working and how you can apply it for your benefit. Listen as he explains how the progress that’s been made from 0 to 2 Months. Click here to find out more: https://www.linkio.com/ecommerce-seo-case-study/ Note: this was originally published for Youtube and syndicated to my podcast. To watch the video version check out: https://www.youtube.com/watch?v=czI15TcxKS8&list=PLI_A8s0DCpGgCuN-aAChymIW7Jo_IfTkv&index=1

40 | SteelSnob.com SEO Teardown Part 1: Becoming a Knife Authority Site

Play Episode Listen Later Oct 5, 2020 36:01


In this Podcast. Ajay discusses how the steelsnob.com works and how their SEO system tries to rank for knife-related keywords in the kitchen, combat and other outdoor niches. He will review their on-page, links and competitors and explain it all for the listeners. This is Part one of the Podcast explaining initial setup Part Two puts together a game-plan for you.

39 | Linkio Update - Switching SaaS from Free to Paid

Play Episode Listen Later Jul 30, 2018 14:49


Linkio is officially a paid tool. Here's how the first few days looks and how our marketing is going.

38 | Linkio Update - Paywall Going Up and Marketing Progress

Play Episode Listen Later Jul 21, 2018 11:26


Linkio is finally going premium. I recap the process from moving from free to paid and I also give a marketing and cold outreach update.

37 | SEO Tutorial Part 5 - Introduction to Schema Markup

Play Episode Listen Later Jul 18, 2018 9:06


In this episode, I talk about schema markup and how you can use it to tell Google exactly what your content is about.

36 | SEO Tutorial Part 4 - Introduction to Off-Page SEO and Link Building

Play Episode Listen Later Jul 11, 2018 15:12


In this episode, I give an overview of what the most important factors of off-page SEO are and what mindset to have when building backlinks.

35 | SEO Tutorial Part 3 - SEO Considerations When You Add Pages to Your Site

Play Episode Listen Later Jul 4, 2018 12:44


In this episode, I give you a framework for what to think about every time you are adding a new page to your site.

34 | SEO Tutorial Part 2 - How Google Understands Your Content

Play Episode Listen Later Jun 27, 2018 24:19


In this episode, I give an overview of the 4 key ways Google understands your content: URL, metadata, schema and content and I discuss how to optimize each one.

33 | SEO Tutorial Part 1 - How Google Works

Play Episode Listen Later Jun 20, 2018 22:37


In this episode, I give an introduction to SEO, how Google's algorithm works, and how to get good SEO results from a high-level perspective.

32 | Linkio Progress Update - Commercial Launch and Marketing Update

Play Episode Listen Later Jun 11, 2018 9:51


In this episode, I talk about our upcoming commercial launch and how we got an organic link from neilpatel.com

31 | Linkio Progress Update - Pricing, Marketing, Customer Success

Play Episode Listen Later Apr 25, 2018 13:13


In this episode, I talk about our first pre-sales, the marketing plan, and customer success experience.

30 | How To Become a Better Storyteller in Marketing

Play Episode Listen Later Apr 18, 2018 13:42


See how I've been learning about the core components of a storytelling and learning about Story Circles in order to get my marketing messages across better.

29 / Keyword Research Concepts for SEO Funnels

Play Episode Listen Later Mar 14, 2018 11:24


28 | Myers Briggs Test for Entrepreneurship and Team Building

Play Episode Listen Later Mar 11, 2018 19:53


How the Myers Briggs test can help with better hiring, what my personality type is and how it helps and hurts me as an entrepreneur.

27 | Setting Up Pricing Page for the SaaS

Play Episode Listen Later Mar 9, 2018 11:05


Gameplan for setting up pricing page. What elements matter and how users browse sites.

26 | Plan for Preselling the SaaS to Early Adopters

Play Episode Listen Later Feb 2, 2018 10:10


Here's my plan for preselling my SaaS to early adopters for validation and cash flow.

25 | Community Building for SaaS Marketing and Support

Play Episode Listen Later Jan 28, 2018 9:28


Is community building the future of marketing? Here's my plan to find out.

24 | 2018 Growth Plans and Linko Product Update

Play Episode Listen Later Jan 12, 2018 15:12


In this episode I talk about the growth plans for 2018 and what worked for the OutreachMama brand in 2017.

23 | New App is Live and Launching the Beta Program

Play Episode Listen Later Dec 26, 2017 10:30


Our rebrand and redesign is finally done at www.linkio.com! See what's in store with our beta program launch.

22 | How to Split-Up Onboarding and Marketing Emails

Play Episode Listen Later Dec 20, 2017 9:02


Writing marketing and onboarding email sequences is hard. Here's my approach.

21 | The Power of Knowing Your Numbers

Play Episode Listen Later Dec 14, 2017 12:48


I almost went out of business last year because I didn't know my numbers. Here's how I changed that.

20 | The Power of Saying No in a Services Business

Play Episode Listen Later Dec 10, 2017 10:04


I noticed a strange thing. The more I said no in the business, the better the business became.

19 | How We Are Doing Marketing For Our SaaS

Play Episode Listen Later Dec 5, 2017 14:54


We're going big on marketing. Here's what our plans look like.

18 | Starting to Plan SaaS Onboarding and Customer Success

Play Episode Listen Later Dec 3, 2017 8:18


Almost 9 months into development and it's finally time to start focusing on onboarding.

17 | Update on the Software Progress and Rebrand

Play Episode Listen Later Dec 1, 2017 11:24


6 weeks since my last update? See what progress we've made on the app!

16 | Marketing with Free Tools and Update

Play Episode Listen Later Oct 11, 2017 13:25


What my gameplan is for marketing with free tools. Also, an update on our SaaS development.

15 | Website Copywriting and Designer Iteration Conflicts

Play Episode Listen Later Oct 3, 2017 16:18


Homepage copy thoughts and a discussion I had with my project manager on what she thinks about my approach to design.

14 | New Feature Launches - Fixing UX Process Issues

Play Episode Listen Later Oct 3, 2017 14:27


This update episode covers what's gone on in the past 30 days, how we fixed UX process problems and what the short term plan is.

13 | How to Identify Pain Points in Your Market

Play Episode Listen Later Aug 29, 2017 11:52


Developing for nice to haves vs. major pain points is a fine line. I use the following framework to know what constitutes as what.

12 | Planning Out a Paid Advertising Sales Funnel

Play Episode Listen Later Aug 22, 2017 15:22


I talk about the sales funnel plan including our goals, assets, paid platforms and special considerations.

11 | Mistakes Made During Development and Lessons for Avoiding Them in the Future

Play Episode Listen Later Aug 19, 2017 18:36


Small misunderstandings in developement can cause costly delays. I talk about what happened and the simple steps we implemented to avoid the same mistake.

10 | Starting SEO Campaign and Common Mistakes to Avoid

Play Episode Listen Later Aug 4, 2017 15:13


SEO mistakes to avoid when working with a brand new website and our 6 month game plan.

9 | Content Marketing Tips for a Brand New Site

Play Episode Listen Later Aug 3, 2017 14:48


How to really apply customer personas to your own content marketing. Lessons learned. 

8 | Public Beta Launch, Giving Demos and a Last Minute Name

Play Episode Listen Later Aug 1, 2017 10:17


Public beta launched - here's how the first week went including why we did a last minute name change and how we approach product demos.

7 | Dealing with the Fear of Failure when Launched the MVP

Play Episode Listen Later Jul 20, 2017 13:09


Launch day fear is very real. Here's the mindset I've been using to overcome that fear and push foward as we prepare to launch the MVP.

6 | Lessons Learned on How To Brand a New Business from a Non-Branding Guy

Play Episode Listen Later Jul 19, 2017 14:57


How I approached branding a new website including the thought process, software and services used and the feedback received. I discuss some unexpected benefits of branding as well and touch on the best practices to brand without spending a lot of money. 

5 | How I Built My Email List to 1600 in 1 Year with No JVs

Play Episode Listen Later Jul 18, 2017 14:43


In this episode, I talk about how we grew our email list from 0 to 1600 in one year, including marketing stack detail, lead magnet strategies and what types of tactics converted better than others.

4 | Our Go To Market Launch Strategy for the SaaS Private Beta

Play Episode Listen Later Jul 18, 2017 11:29


In this episode, I'm getting ready for the public launch of the SaaS so I cover my launch plan. It's a mixture of email marketing, social media ads, personal branding, leveraging existing SEO and existing clients.

3 | Building a Development Team While Bootstrapping

Play Episode Listen Later Jul 18, 2017 11:11


In this episode, I talk about how I, as a non-technical solo founder, build the right team to build my software product. Instead of finding a cofounder or hiring a development agency, I hired a business analyst first and then things starting falling into place.

2 | Catching Up on Past Year - How We Grew The Business

Play Episode Listen Later Jul 18, 2017 8:35


In this episode, I talk about how we grew our productized link building service over the past year and how the profits helped fuel our software development. I cover how we gained our first customers with cold email, and how SEO became the main driver of leads around the 6 month mark.

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