Treehouse Metrics Podcast

The 3rd Multiplier of Average Invoice Value is calculated by dividing your total sales by the number of invoices. The essential principle is once you have spent the money to acquire a customer can you increase the amount that they buy from you. The 3rd Profit multiplier is about up sells, cross sells and increasing your prices. The trick with Amazon is that it is difficult to measure what other products your customers buy from you, so instead in Amazon, the focus is on the average selling price.

In Amazon, your Conversion Rate is the most important metric that you can measure because: * Products with a higher conversion rank will rank better. Amazon is going to reward those products that are more likely to result in a sale. Thus a product that is has a 1 in 3 chance of getting a […]

Today, we are going to talk about the Foundations – these are the building blocks that you need to systematically apply to your multipliers. So what are the foundations – I have a acronym to make it easier to remember – TIMES which stands for: Time, Innovation, Measurement, Education and Systems So if you are […]

In your Amazon business, the first multiplier of your business is Sessions – the number of unique people that visit your product listings. As an Amazon business owner, you are striving to continually increase the number of people who visit your product listings. The great thing about Amazon is that there is no shortage of […]

In this episode, I am going to introduce you to the first stage of a framework for understanding and running your Amazon business but in fact any business because the principles are the same. This framework will enable you to forecast where your business is heading and make the necessary changes before it's too late to ensure that you acheive your goals. In today's episode, I am going to introduce you to the five multipliers of business. Understanding these multipliers and how they work together will decide whether you succeed or fail in your business. Understanding the multipliers will help you determine where you spend your time in your Amazon business, how to focus on the most important aspects of your business that are going to have the biggest result. The importance of the multipliers is the understanding that it is not one big thing - product, tool or marketing idea that makes a business successful, it is the gradual systematic increases in each of the five multipliers. So lets look at the 5 multipliers and how they are connected and how they work together.

Today, I am going to introduce you to the two most important fundamentals of business - these apply to every business not just Amazon businesses. If we think about your business as a pyramid, then these 2 fundamentals are at the very tip of that pyramid.

Welcome to the First Episode of the Treehouse Metrics Podcast. To provide you with the business education and business skills & knowledge that are essential for your Amazon Business to thrive and grow. Amazon businesses grow rapidly, you can go from just starting to millions in just a few years. Much faster than any other […]