Podcasts about conversion rate

Erfahre, wie Du die Erkenntnisse der Verhaltenspsychologie gezielt für Dein Online Marketing nutzen kannst. Basierend auf den Forschungsergebnissen von Robert B. Cialdini zeigt dir dieser Vortrag die 6 wirksamsten Prinzipien, mit denen Menschen in ihrer Entscheidungsfindung beeinflusst werden – und wie Du diese Mechanismen ethisch und effektiv einsetzt. Du bekommst nicht nur konkrete Handlungsempfehlungen für Dein Business, sondern lernst auch, wie Du Dich vor unbewusster Manipulation durch andere schützt. So gewinnst Du mehr Kontrolle über Deine Entscheidungen und stärkst gleichzeitig die Wirkung Deiner eigenen Marketingmaßnahmen. Dein Nutzen auf einen Blick: - Mehr Wirkung für Deine Marketingmaßnahmen - Höhere Conversions durch psychologisch optimierte Strategien - Tiefere Einblicke in die Psychologie der Entscheidungsfindung Das wirst Du nach dem Vortrag gelernt haben: ✔ Du kennst die 6 zentralen Einflussfaktoren nach Cialdini und weißt, wie sie im Online Marketing funktionieren. ✔ Du kannst anhand praxisnaher Fallbeispiele direkt umsetzbare Maßnahmen auf Deiner Website und in Kampagnen anwenden, um wichtige KPIs wie Conversion Rate oder Umsatz zu steigern. ✔ Du verstehst, wie psychologische Trigger wirken – und wie Du Dich gegen ungewollte Beeinflussung schützt. ✔ Bonus: Warum Dein Blick auf Harry Potter nach diesem Vortrag vielleicht nie mehr derselbe sein wird. Für wen ist dieses Webinar? Dieses Webinar richtet sich an Marketing-Verantwortliche, Online-Unternehmer:innen, E-Commerce-Manager:innen und alle, die ihr digitales Business durch psychologisch fundierte Methoden erfolgreicher machen wollen.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Most real estate agents wing their listing and buyer appointments — and it's killing their conversion rates. According to Harvard Business Review, face-to-face meetings can boost conversion 34X — but only if you practice your presentation. In this video, Tom Toole breaks down the 3+1 format, ideal appointment timing, and daily habits that turn agents from dabblers into pros. If you're ready to stop guessing and start converting, this video will show you exactly how to master your appointments and win more clients.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

The Agency Team is the #1 real estate team in Hawaii. They recently achieved their first 100-unit month. They recently expanded beyond the islands to the mainland. They've grown to 150 agents.And they've done it all with zero recruiting.How? Attraction.On day one, team leader Dylan Nonaka created a “culture code” that focuses on family and relationships and emphasizes the abundance mindset and pay-it-forward practice.Two channels that help attract agents and clients to them: video and social media.Two concepts you'll hear in this episode: “your vibe attracts your tribe” and “who not how.”Watch or listen to this conversation with Dylan for insights into:The main elements of a strong team foundationHow he developed his culture code and how it's benefitted the team since day oneHow a few friends came together to create what's become a 150-agent teamA key expense that grows as the business growsThe two cultural characteristics and two sources of agents that prevent him from having to do any outbound recruiting at allWhy he'll always do his social media himselfWhen, why, and how he committed to consistently creating videosWhy his videos aren't about entertainment or even lead generationWhy he looks at attribution, conversion rate, and ROI in a global wayHow team members get involved in the YouTube channel“Who Not How” as the philosophy for market expansionHow he found the person who started in a role he didn't know he needed and who's become COOAt the end, learn about Javelin Squad with 3rd Battalion, 7th Marine Regiment, about never paying for a haircut, about being forced to be fully present, and why “the devil lives in the white space.”Mentioned in this episode:→ https://whonothow.com/→ https://unlockconference.comConnect with Dylan Nonaka:→ https://www.instagram.com/konabroker/→ https://www.youtube.com/channel/UCNtK6ItXmpLIPB7FWUSsyywConnect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

In this episode of Grow a Small Business, host Troy Trewin interviews Petar Lackovic, founder of The Sales Institute of Australia. Petar shares his remarkable journey from sleeping on a couch to running a lean, 7-figure profit business that helps entrepreneurs master sales and pricing with confidence. He reveals how 85% of clients in his Convert Club raise prices and boost conversion rates within just weeks and months. Petar opens up about his early struggles, leadership lessons, and how simplifying sales systems transformed his business growth. Tune in to learn practical, real-world lessons from a real and down to earth entrepreneur who's worn every hat on his journey Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Petar Lackovic, the toughest part of growing a small business is getting out of your own way. Many entrepreneurs unknowingly block their own progress by being stubborn, not acting quick enough, overthinking, or avoiding new learnings needed to succeed. He emphasizes the importance of self-awareness – identifying weaknesses, gaining new skills, and focusing on the “best next step.” Petar believes true growth happens when business owners let go of ego, stay adaptable, and take consistent, forward-moving action. What's your favorite business book that has helped you the most? Petar Lackovic says the business book that helped him the most in his early days is      “The E-Myth” by Michael E. Gerber, as it completely changed how he viewed entrepreneurship. The book taught him the power of creating systems and processes so a business can operate independently of its owner. It helped him shift his mindset from working in the business to working on it, allowing for sustainable growth and long-term success. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Petar Lackovic recommends learning from podcasts and resources that focus on sales mastery and business growth. He's featured on shows like Super Obvious with James Tuckerman and Inspiring Business for Good, where he shares insights on converting leads, mastering sales language, and understanding the stages of entrepreneurship. For structured learning, his Reverse Selling Method™ Cheat Sheet and his Reverse Selling Method™ Short Course is available through his Globally award winning program CONVERT Club™ and offers practical frameworks to help business owners boost conversions, increase speed of sale, raise prices confidently (charging your true worth), and build strong, repeatable sales systems. What tool or resource would you recommend to grow a small business? Petar Lackovic recommends the Reverse Selling Method™ as the most powerful tool to grow a small business's revenue and cashflow. This framework helps business owners transform how they sell by shifting from chasing clients to attracting them through trust and clarity. It focuses on lowering buyer resistance, framing conversations around customer needs, being seen as the prize in the sales conversation and having customers buying from you instead of you feeling you're selling to them by creating a repeatable, scalable sales system that drives consistent results. By mastering this method, entrepreneurs can boost conversions, increase prices confidently, and build long-term customer relationships without relying on pushy sales tactics. What advice would you give yourself on day one of starting out in business? Petar Lackovic says the advice he'd give himself on day one of starting out in business is simple: keep moving forward. He believes success isn't about having all the answers from the start but about taking consistent steps, learning, and adapting along the way. Even when things feel uncertain or difficult, progress - no matter how small - builds momentum and clarity. His message is that everything works out if you stay focused, keep learning/outgrowing yourself, and never stop moving forward. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about knowing it all, it's about moving forward even when you don't know what's next — Petar Lackovic When you learn how to sell with confidence, you'll never have to discount your worth — Petar Lackovic The faster you act, the faster you learn, and speed is the secret weapon of every successful small business — Petar Lackovic  

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Diese Geburtstagsfolge ist anders – sie kommt zwei Tage früher und bringt eine klare Botschaft: Es beginnt eine neue Ära im Online-Business. Ich zeige dir, warum alte Strategien nicht mehr funktionieren, wie du dein Business von innen heraus stärkst und warum du dem Legal Secrets Club nur noch bis zum 10. Oktober, 23:59 Uhr beitreten kannst – mit exklusiven Geburtstags-Boni, die ich dir in dieser Folge verrate.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, was wirklich dahinter steckt, wenn dein Team nicht so performt, wie du es dir wünschst. Ich spreche über Leadership-Verantwortung, warum der Engpass oft an der Spitze sitzt – und wie du als Gründer:in oder Geschäftsführer:in durch klare Kommunikation, Priorisierung und echtes Vorleben den entscheidenden Unterschied machen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part “Systemising the Sale” self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers” we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn't rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate and where the gaps are in YOUR sales systems. Listen to This Episode to Hear More About: Stop rewriting everything: How a central Sales Toolkit turns scattered files into reusable, revenue-driving assets you refine—not reinvent. The real reason follow-up stalls: Why “I don't want to pester them” keeps you stuck—and the simple, respectful cadence that converts warm leads. Build once, reuse forever: Slide decks, email sequences, objection handlers, and Canva templates that speed execution and maintain message consistency. What to do when leads go cold: A plug-and-play follow-up ladder (emails, DMs, texts, retargeting) you prep before launch day. Metrics that matter: The 3 numbers (Leads, Sales, Conversion Rate) that diagnose bottlenecks—plus easy add-ons like source tracking and offer-day patterns. From gut feel to good calls: How lightweight dashboards help you decide when to turn the dials mid-promo (and what to ignore). Debrief like a pro: The 5-question template that turns every campaign into an accelerator for the next one. Rinse, repeat, and delegate: Naming conventions, timing rules, and ownership that let a VA or team member run the playbook without you. What to do when your sales page underperforms: Small tests to run next time so you keep momentum without rebuilding the whole funnel. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now EP270 – Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers Part 1 https://herbusiness.com/podcast/how-to-build-a-repeatable-process-for-making-high-converting-offers-part1/ EP251 – Winning Proposals – How to Get More Clients to Say Yes More Often (Part 1) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ EP252 – Winning Proposals – How to Get More Clients To Say Yes More Often (Part 2) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-2/ EP59 – How to Reach Out to Your Audience After Losing Touch https://herbusiness.com/podcast/59-reach-audience-losing-touch/ EP8 – How To Create a New Client Nurture Email Campaign https://herbusiness.com/podcast/08-create-new-client-nurture-email-campaign/ Jeff Walker https://jeffwalker.com/ Kaye Ure – Styling Individuals https://stylingindividuals.com/

My newsletter: https://simonowens.substack.com/   The Coppell Chronicle isn't your average Substack newsletter. For one, the headlines are incredibly boring. Secondly, there's really no free version of it, since every issue that's sent out includes a paywall. But perhaps the most remarkable thing about it is that it's managed to convert upwards of 40% of its email list into paid subscribers, which is a conversion rate at least 10 times higher than the average Substack newsletter. What's more, its owner Dan Koller achieved all this while maintaining his full time job. In a recent interview, Dan explained how he launched the newsletter, why it took off in his Dallas suburb, and whether he thinks other wannabe local news entrepreneurs could copy his model.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum du mit einem einzigen richtig platzierten Produkt oft mehr erreichst als mit einem überladenen Sortiment. Ich verrate dir, warum Fokus auf ein Kernprodukt so entscheidend ist und wie du mit weniger Auswahl profitabler wirst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Garrett created a 99% conversion rate with buyers and a 95% conversion rate with sellers. Here's how. Listen as Garrett Marroon, host of The Faithful Agent Podcast, unpacks the exact strategy he used to build a 100% referral-based business that generated $300,000 in annual profit—all while staying aligned with his faith and protecting his time with family. Garrett shares his proven 36-Touch System, including practical tools like video texts, handwritten notes, and simple client events that cost less but create deeper relationships. He also highlights how faith-driven agents can use these methods to stand out in an industry that's increasingly trying to replace the personal touch with tech.Whether you're brand new to real estate or looking to shift from hustle to health, this episode will give you a roadmap to sustainable success built on relationships, not algorithms.✅ Key TakeawaysGarrett built a referral-only business that generated $300K/year—without buying leads.The real estate industry is investing billions to remove agents—referrals are how you protect your future.A personal touch still works: video texts, handwritten notes, and small gifts stand out.Hosting simple, thoughtful client events creates powerful engagement (and referrals).The 36-Touch System is predictable, repeatable, and scalable.Your business should serve your life, not the other way around.Faith isn't a liability in business—it's a differentiator.⏱️ Chapters00:00 – Introduction 02:30 – The Trap of Cold Leads and Why They Don't Work 04:10 – How Garrett Built a 100% Referral-Based Business 06:35 – Why the Industry Wants to Replace Agents 09:00 – The 36-Touch System Explained 13:25 – Video Texts, Handwritten Notes & Personalization 17:40 – Hosting Impactful (and Affordable) Client Events 22:15 – Faith and Business: The Real Calling 26:00 – Why Referrals Create Long-Term Stability 28:45 – Final Encouragement for Agents: You Can Do This Without Burnout⭐️ Rate & Review:If this episode challenged or encouraged you, leave a 5-star review and share it with another Christian agent who needs to hear this message. Resources & Opportunities:

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Are you calculating the ROI of your referral activities? As we enter Q4, it's the perfect time to reflect on your referral strategy! In this episode, I break down the many benefits of referrals that go beyond just financial returns. From attracting high-quality clients to saving time, there is so much to gain! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/381

Neste episódio do Canary Cast, Marcos Toledo, cofundador e General Partner do Canary, conversa com Allan Paladino, cofundador e CEO da Lastro, empresa fundada em 2021 que está reinventando as transações imobiliárias no Brasil com a Laís — sua “primeira funcionária digital” construída sobre o WhatsApp. A Laís já atende mais de 1.000 imobiliárias, engajando clientes 24/7, qualificando leads, marcando visitas, gerando conexões e respondendo dúvidas em tempo real. O resultado é um aumento de até 60% na conversão de leads em visitas, redução do tempo médio de resposta de 6 horas para 15 segundos e uma nova forma de corretores trabalharem com mais eficiência. No episódio, Allan compartilha sua trajetória do mercado financeiro ao empreendedorismo, o pivot estratégico que levou à criação da Laís e como a Lastro está transformando um dos setores mais fragmentados do país em um ecossistema mais inteligente, eficiente e humano.Convidado: Allan PaladinoAllan Paladino é cofundador e CEO da Lastro. Economista formado pela USP, iniciou sua carreira no Credit Suisse, foi CFO e sócio de uma operação de coworking e, em 2021, fundou a Lastro ao lado de José Thomaz. Hoje lidera a expansão da Laís, agente de AI que já conversa com centenas de milhares de brasileiros todos os meses.Host: Marcos ToledoMarcos Toledo é cofundador e General Partner do Canary, um dos principais fundos de venture capital no Brasil. Antes do Canary, Marcos construiu uma sólida carreira no mercado financeiro, iniciando no JP Morgan e depois cofundando a M Square Investimentos, gestora de ativos líder no país.Highlights do episódio:00:00 – 03:00 Boas-vindas e apresentação 03:01 – 08:30 Início da trajetória profissional do Allan08:31 – 13:50 Primeira experiência empreendedora e entrada no mercado imobiliário13:51 – 18:30 Formação da Lastro: encontro com o co-founder, José Thomaz e a tese inicial18:31 – 23:00 Primeiros sinais de PMF, desafios para atingir escala e decisão de pivot23:01 – 28:20 O impacto da chegada da AI generativa e a virada estratégica para criar a Laís28:21 – 33:00 A Laís como “primeira funcionária digital” das imobiliárias: proposta de valor e casos de uso33:01 – 37:00 O impacto da Laís em números 37:01 – 41:00 A diferença entre vender software e “sell work”: a Laís como funcionária que executa tarefas41:01 – 44:30 Implementação e confiança: como convencer imobiliárias a adotarem AI em suas operações44:31 – 48:00 Roadmap de futuro48:01 – 50:30 Aprendizados: erros, acertos e conselhos para empreendedores em busca de product-market fit50:31 – 52:00 Casos curiosos com a LaísGlossário de termos mencionados ao longo do episódio: Pivot — Mudança estratégica relevante no produto/modelo de negócioAI (Artificial Intelligence) — Inteligência artificial; aqui, tecnologia utilizada para automatizar conversas, tarefas e decisões.Generative AI — IA generativa; modelos que produzem texto/áudio/imagem, usados para dialogar e responder clientes.LLM (Large Language Model) — é um tipo de inteligência artificial (IA) projetado para compreender, gerar e interagir com a linguagem humana. Esses modelos são treinados com um volume massivo de textos e dados da internet, o que lhes permite aprender padrões, relações e contextos para executar diversas tarefas linguísticas.Agentic AI — Abordagem em que “agentes” de IA executam tarefas de ponta a ponta (ex.: qualificar lead, agendar visita).ChatGPT — Aplicativo popular baseado em LLM, citado como marco de adoção em massa de IA.OpenAI — Organização por trás de modelos como GPT; o “Playground” foi citado como ambiente de testes.Playground — Interface web que permite a desenvolvedores e usuários testar, experimentar e interagir diretamente com os modelos de linguagem da OpenAI, como o GPT, sem a necessidade de escrever código. Ele funciona como um "laboratório" onde é possível explorar as capacidades e os limites dos modelos, ajustando parâmetros e visualizando os resultados em tempo real.WhatsApp — Canal principal de comunicação/atendimento no Brasil; a Laís opera nele 24/7.Lead — Potencial cliente que demonstra interesse (ex.: pergunta por um imóvel).Lead Qualification — Qualificação do lead; filtrar/priorizar conforme intenção e perfil.Conversion Rate — Taxa de conversão (ex.: de lead para visita ao imóvel).Cold Lead — Lead “frio”, com baixa intenção ou pouca resposta; a IA ajuda a filtrar/evitar gasto de tempo.B2B (Business-to-Business) — Vendas entre empresas; no caso, Lastro → imobiliárias.Onboarding — Processo de implementação/integração inicial da solução no cliente.CRM (Customer Relationship Management) — Sistema de gestão do relacionamento com clientes; integrações recebem resumos das conversas da Laís.API (Application Programming Interface) — Interface para integrações entre sistemas (site, CRM, portais).Product–Market Fit (PMF) — Ajuste produto–mercado; momento em que o produto resolve uma dor crítica e “vende sozinho”.Founder–Market Fit — Aderência entre a experiência/interesse do fundador e o mercado/problema atacado.Selling Work — Em vez de “vender software”, vender a execução de trabalho (a Laís atua como “funcionária digital”).Vertical / Horizontal — Estratégias de foco. Vertical: resolver profundamente um setor (imobiliário). Horizontal: atender vários setores com a mesma solução.Dashboard — Painel com métricas/insights (ex.: bairros mais demandados, canais com melhor retorno).Roadmap — Cronograma de evolução do produtoScale / Scaling — Escalar; crescer com eficiência Pre-IPO / IPO — Financiamento pré-IPO e oferta pública inicial; citados no histórico do convidado.Slack — Ferramenta de comunicação interna; usada para alertas sobre conversas marcantes da Laís.See omnystudio.com/listener for privacy information.

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine weitverbreitete Denkfalle im Q4: Warum der Irrglaube, ohne Rabatte sei alles gut, deiner Brand mehr schadet als Rabattaktionen. Ich erkläre dir, worauf es wirklich ankommt, um langfristig profitabel zu skalieren – und wie du deine Marke im Jahresendgeschäft richtig positionierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Sales conversations can feel intimidating, but they're one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.You'll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.If you've been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.In this episode we cover:Five Core Sales Improvement StrategiesNiche Development and Market Positioning (01:43)Marketing and Messaging Strategy (09:04)Conversation and Engagement Tactics (13:49)Sales Conversation Techniques (17:47) Resources:Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your SalesEpisode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)Watch this episode on YouTube here: https://youtu.be/K10AjARmA2wLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In dieser Folge vom Onlineshop Geflüster Podcast geht's darum, warum du deine besten Ads oft schon längst vor dir hast – ohne es zu merken. Ich zeige dir, wie du zum Beispiel aus organischem Content wie Instagram-Posts oder TikToks richtig starke Werbeanzeigen machen kannst. Du erfährst wie du mit weniger Aufwand deutlich bessere Ergebnisse erzielst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of The Voice of Retail, Michael LeBlanc sits down with Mark Ryski, Founder & CEO of HeadCount and three-time retail author, to explore why store traffic remains one of the most underutilized and misunderstood metrics in modern retail. With over two decades of experience pioneering traffic and conversion analytics, Mark shares insights from his new book, Store Traffic is a Gift, and explains why retailers must treat every store visit as a precious opportunity.Mark begins by recounting his early career in Edmonton, where a stint managing a single computer store opened his eyes to the importance of measuring traffic. What started as an entrepreneurial challenge became a lifelong mission—helping retailers of all sizes, from independents to global chains, understand the relationship between visits, transactions, and conversions. He reveals how his first book, When Retail Customers Count, broke new ground, and how subsequent works, including Conversion: The Last Great Retail Metric, gave leaders practical playbooks to rethink operations.The conversation dives into the myths that persist in retail, such as the assumption that transactions equal store visits. Mark explains why this false equivalency blinds retailers to missed opportunities, misguides staffing schedules, and undermines marketing effectiveness. He argues that traffic counting is as essential as point-of-sale systems, electricity, or internet access. With a SaaS-based platform, HeadCount provides “analytics as a service,” helping retailers turn data into actionable insights, whether they operate one store or thousands.Looking back at the pandemic, Mark reflects on how the sudden collapse of traffic underscored its value and forced retailers to redefine what store visits mean in an age of curbside pickup, BOPIS, and returns partnerships. He stresses that not all traffic is equal—intentionality matters—and that success comes from converting purposeful visits, not just chasing volume.Michael and Mark also tackle the role of AI in retail. While acknowledging AI's potential, Mark warns that technology cannot fix flawed operating models. Instead, AI must be grounded in reliable first-party data, with store traffic as the denominator for every in-store initiative.Finally, Mark shares practical advice for retailers: stop using sales transactions as a proxy for store visits, start aligning staff schedules to actual traffic patterns, and never squander the chance to serve a customer once they cross the threshold. With consumer habits shifting faster than ever, his message is clear—store traffic is a gift, and every visit counts. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore the surprising reality that Dental Practices often misunderstand why patients actually choose their office, with emergency dentistry frequently accounting for over 20% of new patient calls. We learn how analyzing patient intake data to understand true service demand percentages allows Practices to optimize their marketing strategy, website content, and conversion rates by prominently featuring the services that actually bring in the most patients.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn about the negative impact of having too many call-to-action (CTA) buttons in a Dental website's header, which creates decision fatigue and overwhelms potential patients, diminishing conversion rates. We explain how streamlining, reducing clutter, and providing a single compelling call-to-action in your header section will engender a significant increase in scheduling at your Dental Practice.

Are your form-fill leads slipping through the cracks? In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.   Most clinics don't have a response problem… They have a response time problem.

Welcome to Day 19 of the Double Your Profit SeriesThe go-to series for contractors, home service owners, and small business entrepreneurs.Today, we're diving into one of the most profitable levers in your business: Raising Your Conversion Rate.Conversion rate is simply how many potential customers you turn into paying customers. And here's the beautiful part: you don't need more leads to grow your business — you just need to get better at handling the ones you already have.

On today's episode Jake has sales and intake conversion guru Tony Le of the Law Firm Mentor on the podcast to discuss why most law firms ignore potential client conversion rates, where he has seen the biggest gains in intake with the firms he has coached, tools that are available for increasing sales, the biggest mistakes intake specialists and attorneys make during a consult that decrease conversion rates, and the #1 questions a law firm owner should ask related to improving their conversion rate. Tony is an absolute sales machine and has worked with criminal defense owners to produce significant revenue gains and a better quality of life. If you are looking to be able to help more of the potential clients that call your office this episode is a must listen!   Upcoming Webinar: If you enjoy today's episode, Tony will be leading a webinar on Sept. 5 at noon entitled: 3 Game-Changing Shifts to Maximize Criminal Defense Conversions   Your phone is ringing, and your website forms are filling up — but if you're not converting those leads into consultations, you're leaving money and market share on the table. In this high-energy, one-hour webinar, we'll dive into three essential conversion strategies every criminal defense firm must master: lightning-fast response times, consult-worthy lead qualification, and trust-building follow-up that closes the deal. You'll discover how to remove the friction in your sales funnel, optimize intake for speed and persuasion, and position your firm as the only choice in a crowded market. This isn't theory — these are field-tested fixes that win business in the toughest practice area.   Sign up at: https://share.hsforms.com/1rvgcFUF-R-S9X5mxbrTknA549gk  

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we're revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it's a great time to catch up, reflect, and maybe even hear something you missed the first time around!How to Handle Conversion Rate Data the Right WayHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Want our help? schedule a call here.https://purplefire.io/Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.You'll discover why checkout abandonment rates hover between 60-80%, how page Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.You'll discover why checkout abandonment rates hover between 60-80%, how page speed issues cause visitors to abandon at just 2.75 seconds, and why mobile users convert at less than half the rate of desktop users. More importantly, you'll learn how brands are using tools like Microsoft Clarity to achieve 19% conversion lifts in just five days.We cover the conversion killers you probably didn't know existed: hidden checkout costs, broken search functionality, confusing navigation, missing trust signals, poor mobile optimization, and accessibility issues that exclude 15% of potential customers.Each issue comes with specific solutions and tool recommendations—from free options like Google PageSpeed Insights and Microsoft Clarity to advanced platforms like Optimizely and Contentsquare. You'll get a week-by-week action plan to systematically eliminate friction from your customer experience.Key takeaways include how 0.1 seconds of page speed improvement can increase conversions by 8.4% and AOV by 9.2%, why forcing account creation is the second biggest reason for cart abandonment, and how proper mobile UX optimization can double your mobile conversion rates.Whether you're doing $100K or $10M in revenue, these UX fixes don't require bigger marketing budgets—just smarter optimization of what you already have.Stop losing customers to easily fixable problems. This episode gives you the roadmap to turn your website into a conversion machine.

In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air.

The moment your Amazon conversion rate drops by half is when true brand resilience is tested. In this tactical deep-dive, we examine a real-world crisis where one premium brand watched their conversion rate collapse virtually overnight, triggering a cascade of mounting problems: skyrocketing ad costs, plummeting impression share, and rapidly declining sales across their entire catalog.For brands heavily dependent on advertising—particularly those with a 60/40 or greater split favoring ad-driven sales over organic—these conversion crises hit especially hard. The downward spiral accelerates as reduced conversion forces bid reductions, leading to fewer impressions, fewer clicks, and ultimately, a severe drop in revenue and profitability.We walk through the comprehensive troubleshooting process: examining your metrics funnel from impressions through click-through rate to conversion; determining exactly when the drop occurred; analyzing what changes (if any) preceded it; and the challenging reality that sometimes there is no clear "smoking gun" to blame. Amazon's platform complexity means the true cause could be algorithmic changes, competitor actions, or other factors completely invisible to sellers.Most valuably, we reveal the surprisingly powerful price lever that many premium brands underestimate. Through careful margin analysis, our guest discovered they could reduce prices by 20% while maintaining healthy 30% contribution margins—because when properly calculated, the compounding benefits of improved click-through, conversion, and advertising efficiency often outweigh the perceived margin sacrifice. Learn how referral fee reductions, TACOS improvements, and sales velocity increases can transform what seems like a crisis into an opportunity for brand strengthening.Whether you're currently facing a conversion crisis or preparing for the inevitable day when one strikes your business, this episode provides both immediate tactical responses and strategic frameworks to not just survive the challenge but emerge stronger on the other side. Have you experienced a sudden conversion drop? We'd love to hear your story and solutions.

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:   Let's simplify the numbers you need to know and why in your retail business. Don't be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I'm sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and “back-of-the-napkin” profits calculator. It's the calculator you have been waiting for and my clients LOVE.  Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn't know you needed. What You'll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your “keep the lights on” number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the Profit Planning Masterclass! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your “Keep the Lights On” Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Join the Retailer's Inner CircleGet ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you'll like:    Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

In this episode, the FBA University boys discuss about what's changed on Amazon conversion rates!

Feeling like your sales numbers are out of whack—but can't pinpoint why? In this video, I break down the 5 key metrics every sales team should track:☎️ Talk time & dials

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One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and his new adventure into the world of tech. Visit Simons websiteCheck out the DJ Teams tech / music selection toolFollow Hampshire Event DJS on InstagramTime Stamps:00:14 - Transitioning to Wedding Marketing Strategies00:28 - The Journey from Radio to DJing: Lessons Learned09:05 - Building a Resilient Business Model in the DJ Industry19:36 - Building a Strong Team of DJs22:15 - Understanding Marketing Strategies for DJs32:56 - Understanding Conversion Rates39:20 - Understanding the Psychology of Music Choices for Events44:22 - Setting Expectations for a Successful Wedding DJ Experience46:32 - Understanding the DJ's PerspectiveMentioned in this episode:Wedding Pro AgencyNeed help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.Wedding Pro Agency

In this episode of the Resilient Retail Game Plan, I'm joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates. We chat about what's considered “normal”, why your conversion rate might be lower than you'd expect, and the small tweaks that can make a big difference to your sales. Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with customers. Whether you're on Shopify or another platform, you'll come away with practical ideas to help your product-based business convert more visitors into buyers. Mentioned in this episode:Freebie downloadStock Freebie

Im Dialog zwischen KI-Visionen und E-Commerce-Transformation zeigen sich tiefgreifende Meinungsverschiedenheiten: Lars Jankowfsky und andere diskutieren, ob Künstliche Intelligenz unser Kaufverhalten revolutionieren oder traditionelle Strukturen verdrängen wird. Die Branche steht am Scheideweg zwischen disruptiver Innovation und der Erhaltung vertrauter Prozesse. Vanessa Belstler und Bernd Vermaaten betonen den Druck auf Agenturen, sich neu zu erfinden und echte Werte zu liefern, während soziale Plattformen wie TikTok neue Verkaufswege ebnen. Eine Episode voller kontroverser Thesen und visionärer Ideen zur Zukunft des Handels. Du erfährst... …wie AI den E-Commerce revolutioniert und welche Chancen darin liegen …welche Rolle Shopping Agents in der Zukunft des Einkaufens spielen …warum Marken und persönliche Empfehlungen weiterhin entscheidend bleiben …wie Unternehmen sich auf eine AI-getriebene Zukunft vorbereiten …welche disruptiven Veränderungen im Handel in den nächsten Jahren erwartet werden __________________________ ||||| PERSONEN |||||

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These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?! Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal. Ashley Brock shares the exact steps you need to follow to have a winning landing page.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Host Eitan Koter welcomes Matthew Stafford, the driving force behind Build Grow Scale. Matthew has spent decades helping e-commerce businesses not just grow, but thrive.He points out that increasing traffic isn't always the solution; improving conversion is. Matthew shares insights into optimizing your website by understanding customer behavior and simplifying the user experience.The discussion includes starting with one effective marketing channel, the role of AI in business, and the value of honest customer feedback.Whether you're starting out or aiming to scale, Matthew's approach provides clear, actionable steps to enhance your e-commerce strategy.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Matthew Stafford, Co-Founder, CMO at Stack InfluenceMatthew Stafford's LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/9g03tJznIp4Takeaways:Radical authenticity fosters deeper connections in business.E-commerce profitability hinges on conversion rates.Data-driven decisions lead to better optimization outcomes.Simplicity in design enhances user experience and sales.Email marketing is crucial for customer retention.Understanding customer sentiment is key to optimization.AI tools can enhance efficiency and conversion rates.Nurturing customer relationships is essential for long-term success.Market research helps identify the right channels for marketing.

Growth doesn't always mean profit.In this episode, I'm joined by ProfitHive founder Kevin Bees to talk about how growing businesses leak money—and how to stop it. Kevin shares the 7 hidden areas where founders lose margin, plus a tactical framework for getting your financial house in order without becoming an accountant.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales  ✔️ The conversion-killing mistake even high-volume stores miss   RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, Click here! 4 Steps To High-Converting Product Pages https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ One sneaky little mistake can be a conversion killer https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!