Podcasts about conversion rate

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du damit umgehen kannst, wenn deine Konkurrenz dich dreist nachmacht – und was es wirklich bedeutet, wenn andere deine Ideen, Creatives oder Shop-Elemente kopieren. Du erfährst, warum das kein Grund zur Sorge ist, was es über dein Business aussagt und wie du souverän reagierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der größten Umsatz-Killer im E-Commerce: mangelhaftes Tracking. Ich erkläre dir, warum 90 % der Onlineshops hier bares Geld liegen lassen, welche Tools du für sauberes Tracking brauchst und wie du deine Datenqualität schnell prüfen und verbessern kannst – ganz ohne teure Tools. Viel Spaß beim Anhören! Dein Berend. Mein Mable-Code: "Berend10" __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of The Voice of Retail, Michael LeBlanc sits down with Mark Ryski, Founder & CEO of HeadCount and three-time retail author, to explore why store traffic remains one of the most underutilized and misunderstood metrics in modern retail. With over two decades of experience pioneering traffic and conversion analytics, Mark shares insights from his new book, Store Traffic is a Gift, and explains why retailers must treat every store visit as a precious opportunity.Mark begins by recounting his early career in Edmonton, where a stint managing a single computer store opened his eyes to the importance of measuring traffic. What started as an entrepreneurial challenge became a lifelong mission—helping retailers of all sizes, from independents to global chains, understand the relationship between visits, transactions, and conversions. He reveals how his first book, When Retail Customers Count, broke new ground, and how subsequent works, including Conversion: The Last Great Retail Metric, gave leaders practical playbooks to rethink operations.The conversation dives into the myths that persist in retail, such as the assumption that transactions equal store visits. Mark explains why this false equivalency blinds retailers to missed opportunities, misguides staffing schedules, and undermines marketing effectiveness. He argues that traffic counting is as essential as point-of-sale systems, electricity, or internet access. With a SaaS-based platform, HeadCount provides “analytics as a service,” helping retailers turn data into actionable insights, whether they operate one store or thousands.Looking back at the pandemic, Mark reflects on how the sudden collapse of traffic underscored its value and forced retailers to redefine what store visits mean in an age of curbside pickup, BOPIS, and returns partnerships. He stresses that not all traffic is equal—intentionality matters—and that success comes from converting purposeful visits, not just chasing volume.Michael and Mark also tackle the role of AI in retail. While acknowledging AI's potential, Mark warns that technology cannot fix flawed operating models. Instead, AI must be grounded in reliable first-party data, with store traffic as the denominator for every in-store initiative.Finally, Mark shares practical advice for retailers: stop using sales transactions as a proxy for store visits, start aligning staff schedules to actual traffic patterns, and never squander the chance to serve a customer once they cross the threshold. With consumer habits shifting faster than ever, his message is clear—store traffic is a gift, and every visit counts. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, mit welcher Strategie wir im Q4 2024 über 18 Millionen Euro Umsatz generiert haben – ganz ohne panische Rabattaktionen - und wie du das auch schaffen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore the surprising reality that Dental Practices often misunderstand why patients actually choose their office, with emergency dentistry frequently accounting for over 20% of new patient calls. We learn how analyzing patient intake data to understand true service demand percentages allows Practices to optimize their marketing strategy, website content, and conversion rates by prominently featuring the services that actually bring in the most patients.

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um deinen Q4-Plan – und warum viele Onlineshops das meiste Potenzial genau in dieser Jahreszeit verschenken. Ich erkläre dir, warum du nicht bis Mitte November warten solltest, um deine Black Friday Strategie zu planen, wie du ohne Hektik durch das Q4 kommst und was es braucht, um skalierbar und profitabel durch die umsatzstärkste Zeit des Jahres zu gehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn about the negative impact of having too many call-to-action (CTA) buttons in a Dental website's header, which creates decision fatigue and overwhelms potential patients, diminishing conversion rates. We explain how streamlining, reducing clutter, and providing a single compelling call-to-action in your header section will engender a significant increase in scheduling at your Dental Practice.

Are your form-fill leads slipping through the cracks? In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.   Most clinics don't have a response problem… They have a response time problem.

Hier geht's zu Finseo: https://www.finseo.ai/?ref=berend Mit dem Code "BEREND10" bekommst 10% Rabatt. Anmeldung zum Live-Workshop: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts habe ich wieder Maurice von findling und Finseo zu Gast. Wir unterhalten uns über SEO-Optimierung, den Einsatz von Künstlicher Intelligenz im E-Commerce und wie du es schaffst, mit deinem Onlineshop künftig direkt in ChatGPT-Empfehlungen aufzutauchen. Du erfährst, was im Hintergrund bei Produkt- und Shopempfehlungen passiert – und wie du deinen Shop dort platzierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich hier zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast YouTube Video zu ChatGPT: https://www.youtube.com/watch?v=X-LeaFHr4xA In dieser Folge des Onlineshop Geflüster Podcasts zeige ich dir, wie du mit einem simplen ChatGPT-Hack deine Meta Ads auf das nächste Level bringst. Du erfährst, warum Zielgruppenverständnis so entscheidend ist, wie du es mit Hilfe von Kundendaten und Bewertungen aufbaust – und wie du dadurch deine Creative-Qualität verbesserst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Wie bringst du Online-Beratung für erklärungsbedürftige Produkte in deinen Shopify-Shop? Im Gespräch mit Esther von tante-e dreht sich alles um digitale Entscheidungshilfen am Beispiel des Nahrungsergänzungsmittel-Shops NATURTREU.Die Herausforderung: Ein komplexes Produktportfolio, bei dem nicht alle Produkte gleich gut kombinierbar sind. Außerdem kommen Kund:innen mit unterschiedlichem Vorwissen in den Shop kommen. Esther erklärt, wie NATURTREU ein mehrstufiges Beratungskonzept inkl. individuellem Kombinierbarkeitsratgeber entwickelt hat.Erfahre, wie Shopify Metafelder dabei helfen, digitale User Guidance umzusetzen, die Datenpflege verschlankt, Support-Anfragen reduziert und gleichzeitig die Conversion Rate steigert.NATURTREU Shop: https://naturtreu.de/Sponsored by fabrikatör: https://www.fabrikator.io/demo?utm_source=Tante-e&utm_medium=Shownotes&utm_campaign=247

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht es um die eine zentrale Erkenntnis, die mein Business komplett verändert hat – und dir dabei helfen kann, deinen Fokus neu zu setzen. Wir sprechen über Prioritäten, Fokus und warum es oft besser ist, weniger zu machen – dafür aber richtig. Wenn du das Gefühl hast, du arbeitest viel, aber es kommt zu wenig dabei rum, ist diese Folge genau für dich. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über einen großen Fehler, den ich bei meinem eigenen Onlineshop gemacht habe – und den ich heute definitiv anders angehen würde. Du erfährst, warum das richtige Geschäftsmodell im E-Commerce entscheidend ist und wie du unnötige Komplexität im Aufbau deines Onlineshops vermeiden kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Welcome to Day 19 of the Double Your Profit SeriesThe go-to series for contractors, home service owners, and small business entrepreneurs.Today, we're diving into one of the most profitable levers in your business: Raising Your Conversion Rate.Conversion rate is simply how many potential customers you turn into paying customers. And here's the beautiful part: you don't need more leads to grow your business — you just need to get better at handling the ones you already have.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, woran du erkennst, ob dein Onlineshop überhaupt skalierfähig ist. Ich zeige dir, welche Markt- und Businessfaktoren du analysieren solltest, wie du Potenziale realistisch einschätzt – und welche Zahlen wirklich zählen, wenn du auf sechsstellige Monatsumsätze skalieren willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

On today's episode Jake has sales and intake conversion guru Tony Le of the Law Firm Mentor on the podcast to discuss why most law firms ignore potential client conversion rates, where he has seen the biggest gains in intake with the firms he has coached, tools that are available for increasing sales, the biggest mistakes intake specialists and attorneys make during a consult that decrease conversion rates, and the #1 questions a law firm owner should ask related to improving their conversion rate. Tony is an absolute sales machine and has worked with criminal defense owners to produce significant revenue gains and a better quality of life. If you are looking to be able to help more of the potential clients that call your office this episode is a must listen!   Upcoming Webinar: If you enjoy today's episode, Tony will be leading a webinar on Sept. 5 at noon entitled: 3 Game-Changing Shifts to Maximize Criminal Defense Conversions   Your phone is ringing, and your website forms are filling up — but if you're not converting those leads into consultations, you're leaving money and market share on the table. In this high-energy, one-hour webinar, we'll dive into three essential conversion strategies every criminal defense firm must master: lightning-fast response times, consult-worthy lead qualification, and trust-building follow-up that closes the deal. You'll discover how to remove the friction in your sales funnel, optimize intake for speed and persuasion, and position your firm as the only choice in a crowded market. This isn't theory — these are field-tested fixes that win business in the toughest practice area.   Sign up at: https://share.hsforms.com/1rvgcFUF-R-S9X5mxbrTknA549gk  

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, ob sich Personal Branding als Gründer wirklich lohnt – gerade im E-Commerce. Du erfährst, wann der richtige Zeitpunkt ist, damit zu starten, worauf du achten solltest und warum Gründer-Videos im Performance Marketing ein echter Gamechanger sein können. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts wird's persönlich: Ich spreche über eine Sache, die mir früher richtig schwergefallen ist – und warum es ein Gamechanger war das zu ändern. Egal ob im Business oder privat: Hilfe anzunehmen ist kein Zeichen von Schwäche, sondern der erste Schritt zu echtem Wachstum. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we're revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it's a great time to catch up, reflect, and maybe even hear something you missed the first time around!How to Handle Conversion Rate Data the Right WayHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Want our help? schedule a call here.https://purplefire.io/Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.You'll discover why checkout abandonment rates hover between 60-80%, how page Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.You'll discover why checkout abandonment rates hover between 60-80%, how page speed issues cause visitors to abandon at just 2.75 seconds, and why mobile users convert at less than half the rate of desktop users. More importantly, you'll learn how brands are using tools like Microsoft Clarity to achieve 19% conversion lifts in just five days.We cover the conversion killers you probably didn't know existed: hidden checkout costs, broken search functionality, confusing navigation, missing trust signals, poor mobile optimization, and accessibility issues that exclude 15% of potential customers.Each issue comes with specific solutions and tool recommendations—from free options like Google PageSpeed Insights and Microsoft Clarity to advanced platforms like Optimizely and Contentsquare. You'll get a week-by-week action plan to systematically eliminate friction from your customer experience.Key takeaways include how 0.1 seconds of page speed improvement can increase conversions by 8.4% and AOV by 9.2%, why forcing account creation is the second biggest reason for cart abandonment, and how proper mobile UX optimization can double your mobile conversion rates.Whether you're doing $100K or $10M in revenue, these UX fixes don't require bigger marketing budgets—just smarter optimization of what you already have.Stop losing customers to easily fixable problems. This episode gives you the roadmap to turn your website into a conversion machine.

In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air.

The moment your Amazon conversion rate drops by half is when true brand resilience is tested. In this tactical deep-dive, we examine a real-world crisis where one premium brand watched their conversion rate collapse virtually overnight, triggering a cascade of mounting problems: skyrocketing ad costs, plummeting impression share, and rapidly declining sales across their entire catalog.For brands heavily dependent on advertising—particularly those with a 60/40 or greater split favoring ad-driven sales over organic—these conversion crises hit especially hard. The downward spiral accelerates as reduced conversion forces bid reductions, leading to fewer impressions, fewer clicks, and ultimately, a severe drop in revenue and profitability.We walk through the comprehensive troubleshooting process: examining your metrics funnel from impressions through click-through rate to conversion; determining exactly when the drop occurred; analyzing what changes (if any) preceded it; and the challenging reality that sometimes there is no clear "smoking gun" to blame. Amazon's platform complexity means the true cause could be algorithmic changes, competitor actions, or other factors completely invisible to sellers.Most valuably, we reveal the surprisingly powerful price lever that many premium brands underestimate. Through careful margin analysis, our guest discovered they could reduce prices by 20% while maintaining healthy 30% contribution margins—because when properly calculated, the compounding benefits of improved click-through, conversion, and advertising efficiency often outweigh the perceived margin sacrifice. Learn how referral fee reductions, TACOS improvements, and sales velocity increases can transform what seems like a crisis into an opportunity for brand strengthening.Whether you're currently facing a conversion crisis or preparing for the inevitable day when one strikes your business, this episode provides both immediate tactical responses and strategic frameworks to not just survive the challenge but emerge stronger on the other side. Have you experienced a sudden conversion drop? We'd love to hear your story and solutions.

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:   Let's simplify the numbers you need to know and why in your retail business. Don't be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I'm sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and “back-of-the-napkin” profits calculator. It's the calculator you have been waiting for and my clients LOVE.  Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn't know you needed. What You'll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your “keep the lights on” number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the Profit Planning Masterclass! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your “Keep the Lights On” Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Join the Retailer's Inner CircleGet ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you'll like:    Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

In this episode, the FBA University boys discuss about what's changed on Amazon conversion rates!

Feeling like your sales numbers are out of whack—but can't pinpoint why? In this video, I break down the 5 key metrics every sales team should track:☎️ Talk time & dials

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One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and his new adventure into the world of tech. Visit Simons websiteCheck out the DJ Teams tech / music selection toolFollow Hampshire Event DJS on InstagramTime Stamps:00:14 - Transitioning to Wedding Marketing Strategies00:28 - The Journey from Radio to DJing: Lessons Learned09:05 - Building a Resilient Business Model in the DJ Industry19:36 - Building a Strong Team of DJs22:15 - Understanding Marketing Strategies for DJs32:56 - Understanding Conversion Rates39:20 - Understanding the Psychology of Music Choices for Events44:22 - Setting Expectations for a Successful Wedding DJ Experience46:32 - Understanding the DJ's PerspectiveMentioned in this episode:Wedding Pro AgencyNeed help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.Wedding Pro Agency

In this episode of the Resilient Retail Game Plan, I'm joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates. We chat about what's considered “normal”, why your conversion rate might be lower than you'd expect, and the small tweaks that can make a big difference to your sales. Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with customers. Whether you're on Shopify or another platform, you'll come away with practical ideas to help your product-based business convert more visitors into buyers. Mentioned in this episode:Freebie downloadStock Freebie

Im Dialog zwischen KI-Visionen und E-Commerce-Transformation zeigen sich tiefgreifende Meinungsverschiedenheiten: Lars Jankowfsky und andere diskutieren, ob Künstliche Intelligenz unser Kaufverhalten revolutionieren oder traditionelle Strukturen verdrängen wird. Die Branche steht am Scheideweg zwischen disruptiver Innovation und der Erhaltung vertrauter Prozesse. Vanessa Belstler und Bernd Vermaaten betonen den Druck auf Agenturen, sich neu zu erfinden und echte Werte zu liefern, während soziale Plattformen wie TikTok neue Verkaufswege ebnen. Eine Episode voller kontroverser Thesen und visionärer Ideen zur Zukunft des Handels. Du erfährst... …wie AI den E-Commerce revolutioniert und welche Chancen darin liegen …welche Rolle Shopping Agents in der Zukunft des Einkaufens spielen …warum Marken und persönliche Empfehlungen weiterhin entscheidend bleiben …wie Unternehmen sich auf eine AI-getriebene Zukunft vorbereiten …welche disruptiven Veränderungen im Handel in den nächsten Jahren erwartet werden __________________________ ||||| PERSONEN |||||

In this episode, the FBA University boys discuss how to master conversion rate on Amazon!

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These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?! Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal. Ashley Brock shares the exact steps you need to follow to have a winning landing page.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Today we're joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance.We unpack why conversion rate alone isn't the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his approach to attribution when platform data (especially from Meta) falls short, and how to build creative testing frameworks that truly help scale spend.We also dive into the nuances of media buying across channels, how to interpret noisy performance data, and the signals that actually matter. Dylan breaks down how to use on-site surveys to gather clearer attribution insights - what to ask, how to ask it, and how to use the data. Plus, we get into pricing strategy: why many brands hesitate to raise prices, and how pricing impacts both conversion and LTV.Finally, Dylan walks through an audit of Cody's website using heatmap and revenue data, offering tactical, high-leverage feedback on what's working, what's not, and what to test next.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Meta Summit Takeaways02:47 AI in Marketing Strategies06:08 Introduction to Dylan Ender09:04 Core Web Analytics Insights11:55 Customer Feedback and CRO15:13 The Importance of AOV and Conversion Rate17:58 Revenue Per Session vs. Conversion Rate20:50 Price Testing Strategies39:41 Revenue Testing and Feedback42:08 The Importance of Price Testing43:36 Challenges in SaaS Pricing44:57 Understanding Heat Maps and Analytics52:58 Live Testing vs. Split Testing56:20 The Role of Customer Feedback in Marketing01:01:12 Understanding Funnel Metrics01:08:53 Optimizing Navigation for Better User ExperienceEpisodes discussed in the show:Episode 1 - A Deep Dive into Attribution and Measurement Episode 27 - How We Set Goals, Attribution Limitations and KPIs for Growth? Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Host Eitan Koter welcomes Matthew Stafford, the driving force behind Build Grow Scale. Matthew has spent decades helping e-commerce businesses not just grow, but thrive.He points out that increasing traffic isn't always the solution; improving conversion is. Matthew shares insights into optimizing your website by understanding customer behavior and simplifying the user experience.The discussion includes starting with one effective marketing channel, the role of AI in business, and the value of honest customer feedback.Whether you're starting out or aiming to scale, Matthew's approach provides clear, actionable steps to enhance your e-commerce strategy.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Matthew Stafford, Co-Founder, CMO at Stack InfluenceMatthew Stafford's LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/9g03tJznIp4Takeaways:Radical authenticity fosters deeper connections in business.E-commerce profitability hinges on conversion rates.Data-driven decisions lead to better optimization outcomes.Simplicity in design enhances user experience and sales.Email marketing is crucial for customer retention.Understanding customer sentiment is key to optimization.AI tools can enhance efficiency and conversion rates.Nurturing customer relationships is essential for long-term success.Market research helps identify the right channels for marketing.

Growth doesn't always mean profit.In this episode, I'm joined by ProfitHive founder Kevin Bees to talk about how growing businesses leak money—and how to stop it. Kevin shares the 7 hidden areas where founders lose margin, plus a tactical framework for getting your financial house in order without becoming an accountant.

What if you could double your conversions just by asking smarter questions?This week on SaaS Fuel, Jeff Mains sits down with Chris Dayley, founder of Smart CRO and neuro-marketing expert, to dig deep into how psychology-based testing drives better conversions. Chris shares why most A/B tests fail, the real reason copycat tactics don't work, and how you can optimize for outcomes—not just aesthetics.You'll learn how to run smarter experiments, structure content for maximum impact, and why removing content can outperform adding more. Whether you're early-stage or scaling fast, this episode is packed with practical insights that will help you convert more, guess less, and scale smarter.Key Takeaways00:00 – Early-stage testing: Why slow tests are still valuable02:03 – Why CRO is NOT about copy-paste tactics02:32 – Aim for 10%+ test impact, not 1% tweaks03:03 – AI in CRO: Use it, but don't rely on it04:10 – Meet Chris Dayley: Neuro-marketer & CRO expert05:01 – What is neuro-marketing?08:43 – The #1 CRO mistake: Building from assumptions10:52 – Gut vs data: Why founders miss the mark14:03 – Copycat optimization is a losing game17:00 – B2B vs B2C behavioral differences21:14 – Testing with low traffic? Here's what to do24:45 – Content hierarchy and CRO: What to keep, what to kill30:55 – What makes a good test? Hint: not button colors36:03 – CRO templates, myths, and shortcuts to avoid44:45 – AI personalization, chatbots, and evolving expectations51:07 – Why 1% gains don't mean much for small companies53:04 – Remove friction. Make conversion easier.Tweetable Quotes“If you only test fast, you're testing wrong. Great data takes time.” — Chris Dayley“The best CRO isn't about flashy buttons. It's about how people think.” — Chris Dayley“You're not Amazon. Stop copying their CRO strategy.” — Jeff Mains“Conversion starts with one question: What do they really want right now?” — Chris Dayley“A pretty site doesn't pay the bills. One that converts does.” — Jeff Mains“Your gut is not a marketing strategy. Data is.” — Chris DayleySaaS Leadership LessonsDon't rush testing—data over speed. Even if your traffic is low, long-running A/B tests are better than guesswork.Copying competitors is a trap. Their site may be under test, built on assumptions, or not even working for them.Design doesn't convert—psychology does. CRO should be rooted in how people think, not how sites look.Small businesses shouldn't chase 1% lifts. Focus on big wins (10%+) that actually move the needle.Remove content to boost performance. Simpler, faster sites often outperform flashy designs.Content hierarchy matters. Prioritize what users care about most—and test your assumptions ruthlessly.Guest ResourcesEmail - chris@smart-cro.comWebsite - http://www.smart-cro.com/LinkedIn - https://www.linkedin.com/in/chrisdayley/Episode SponsorSmall Fish, Big Pond –

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales  ✔️ The conversion-killing mistake even high-volume stores miss   RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, Click here! 4 Steps To High-Converting Product Pages https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ One sneaky little mistake can be a conversion killer https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive.> Here's a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability.Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV).Analyzing traffic sources to enhance revenue generation.Developing effective keyword strategies for targeted traffic and conversions.Utilizing creative strategies to improve brand messaging and product visibility.Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS).Importance of inventory management and its impact on organic rankings and sales.The flywheel effect of maintaining optimal inventory levels for improved performance.Systematic approaches to operations, including regular monitoring and proactive problem-solving.Continuous testing and iteration of strategies to refine approaches and drive better outcomes.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon's features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages.Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins.Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum.Resources mentioned in this episode:Scoop DataData DiveHelium 10Jungle ScoutFathom Note TakerMonday.comDeepSee CommerceThe E-Myth by Michael E. GerberZero to One by Peter ThielMary Ruth OrganicsRidge WalletSimple ModernOperators PodcastBrandon Young on LinkedInEzra Firestone on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadl...

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer,  and how you can A/B test against your competition.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.  As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?    This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.    How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.  The Big Takeaways Include a keyword in your main image packaging and add your packaging to your main Amazon image. More items in the main gallery image convey better value. A/B test your product image against competitors using PickFu. Check Amazon brand analytics for the performance of keywords for your product. Regularly update product images to reflect trends. Do not fear Amazon's TOS when it comes to images. Review competitors' images in competitive categories. Sometimes, ugly images perform better than beautiful ones. Continuously refresh your images to avoid looking dated. Timestamps 00:00 - Introduction to Amazon Image Hacks 01:55 - Utilizing Packaging for Keywords 03:48 - Enhancing Product Images for Better Value 05:15 - A/B Testing Against Competitors 06:38 - Leveraging Amazon Brand Analytics 08:33 - Regularly Updating Product Images 09:59 - Pushing the Limits of Amazon's TOS 10:56 - Learning from Competitors' Successes And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below!  Thanks for listening and happy selling!   

How This Studio Owner 3X'd Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You'll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization meetings to evolve with consumer behavior – Why having a lead gen specialist (and no referral system) still works when the product is dialed in – How focusing on leadership development—not just strategy—was the biggest unlock Whether you're stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.

In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired.   In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice   Guest Links and References: Website: https://www.stackinfluence.com Email: william@atackinfluence.com Instagram: https://www.instagram.com/stackinfluence/ Linkedin profile: https://www.linkedin.com/in/william-gasner/ Youtube channel: https://www.youtube.com/@stackinfluence Twitter: https://x.com/stackinfluence   Book Reference: Crossing The Chasm by Geoffrey Moore   Links and References: Wizards of Amazon:  https://www.wizardsofecom.com/  https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses:  www.wizardsofecom.com/academy Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required field loses 8% of conversions(03:54) Why vertical forms outperform zigzag layouts(04:14) Multi-step forms for collecting more than 6 fields(04:39) Replace “submit” with first-person action phrases on buttons(05:45) Removing unnecessary links (navigation, social) from landing pages(06:22) Quantifiable testimonials above the call-to-action(07:09) Matching promotional imagery to landing page visuals(08:16) Using awards, client logos, and trust badges for credibility(09:09) Personal anecdote: Jay's closet decluttering experience=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Have you ever wondered how much money you can actually make with a podcast that gets 1,000 downloads? Is it even worth it? In this episode, I'm breaking down the numbers and showing you exactly how to turn your podcast into a profitable business. I'm spilling the tea on how much you can realistically earn through ads, affiliate marketing, and, most importantly, selling your own offers. I'll walk you through real revenue examples and show you how a small but engaged audience can lead to big profits. Are you ready to stop guessing and start monetizing the right way? I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.