Podcasts about Measurement

In this episode of Next in Media, I sit down live at the Kochava Summit in Sandpoint, Idaho, with Charles Manning, founder and CEO of Kochava. We go deep on one of the most pressing questions facing the industry right now: how profound is the shift to agentic advertising and AI-driven workflows? Charles argues it is not a decade-long evolution like programmatic was. It is breathtakingly faster, and the companies that understand how to use their first-party data as a competitive kernel, rather than leaking it to the walled gardens, are the ones that will come out ahead. He draws a compelling analogy: if programmatic changed the auction, AI is about to change the workflow.We also dig into Kochava's CTV journey, from its mobile app roots to building measurement tools adopted by LG, Samsung, Vizio, and Roku, and how the view-and-do combo between the TV screen and the mobile device is creating powerful new outcome-based measurement opportunities for brands. Charles breaks down what holding companies should fear (and fix), why the ad tech supply chain is due for serious consolidation, and why he predicts a wave of take-privates and roll-ups followed by a bonanza of public offerings over the next two years. He also introduces Station One, Kochava's integrative AI hub that acts like a Slack for AI workflows, designed to help teams transform how they work without giving up control of their data. Key Highlights:⚡ AI vs. Programmatic: Charles explains why the shift to agentic advertising is moving breathtakingly faster than programmatic did. While programmatic took over a decade to fully reshape the auction, AI is set to transform the entire workflow within the next 16 months.

Alyssa Dver, founder of the ERG Leadership Alliance, joins us this week to highlight the critical shift toward structured governance and the use of hard metrics to demonstrate how these groups drive corporate engagement and long-term business impact. My Key Takeaways: Governance is the future of ERGs: Alyssa emphasizes the shift from informal groups to structured organizations with clear governance and professional development paths for leaders. Measurement is mandatory: To gain executive buy-in and sustainability, ERG leaders must track metrics ranging from membership growth and event participation to high-level retention and engagement data. Allyship is a strategic bridge: Modern ERGs are moving away from exclusive "safe spaces" toward inclusive "brave spaces" where allies are formally invited to lead, learn, and advocate alongside marginalized groups. My Fave Quotes: "Got to have governance. Not because you want to control people, but because you want to have equity. And equity means budgeting is fair; the way that people apply and run these has to be fair." "It's a professional development leadership pipeline. So if you're starting to see these group leaders getting hired into better jobs, getting promoted, that's also a really good metric." "Employees involved in healthy ERGs typically show 10% to 15% higher engagement levels than those who are not." "There are currently at least 500 million people participating in ERGs around the world, and 95% of companies continue to offer and support ERGs because of their proven impact on organizational health." Follow Alyssa's work and research at https://www.ergleadershipalliance.com/

Proper Measurement

The highly anticipated "What's in Store for Retail Media Networks" is coming to Dusseldorf on February 23rd. Sign up here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/. In this episode, we welcome STRATACACHE's (the company behind the event) Tijmen Willems and Alison Dunham to speak about the main themes of the event, such as Creative, Measurement, the role of Brands as well as a general "State of the Nation" of In-Store Retail Media!  Tune in to hear about: Why the event is relevant for Brands, Retailers and Agencies The reality and potential of in-store Media How in-store measurement is a reality and its untapped potential Measurement and standardisation How programmatic meets in-store and what needs to be developed there A glimpse into the role of AI     

Marketing is being rebuilt from the infrastructure up. Search is changing. Commerce is becoming agent-driven. Measurement is being redefined in real time. And the line between engineering and marketing is disappearing. In this episode of Frontier CMO, host Josh Spanier sits down with Vidhya Srinivasan, Head of Ads and Commerce at Google. As the leader responsible for Google Ads, YouTube Ads, Shopping, Merchant Center, Gemini integrations, and payments, Vidhya is helping architect how the modern marketplace actually works. The conversation explores what “agentic commerce” really means, why the Universal Commerce Protocol could reshape how brands interface with AI systems, and how Gemini is already rewiring performance, creative, and intent matching across the ad stack. Vidhya explains why CMOs don't need to code — but must become technologically fluent — and outlines a five-part leadership blueprint for navigating AI transformation with optimism, speed, and accountability. 00:00 – The Vision: Reducing the “Commute Cost” from Desire to Purchase 00:28 – Engineering Meets Marketing: Why the Worlds Are Merging 01:31 – Inside Google Ads & Commerce: The Scale of the Role 03:13 – Agentic Commerce & the Universal Commerce Protocol Explained 04:29 – AI Search, Longer Queries & Reimagining Ads 05:05 – YouTube Creators, Culture & the Creator Partnership Hub 06:18 – How Gemini Powers Google's Ad Systems 07:06 – Why Trust Is the Foundation of AI Advertising 07:51 – What CMOs Must Understand in the AI Era 14:19 – Measurement, First-Party Data & Cracking Attribution 21:38 – Leading AI Transformation: A 5-Point Playbook 25:32 – The Holy Grail: The Right Ad, Right Person, Right Moment

Level up your B2B marketing and build a brand that actually stands out: subscribe to the Pipe Dream podcast from B2B Better for narrative-driven B2B marketing strategy, media-led content ideas, and practical GTM frameworks from host Jason Bradwell. If "thinking like a media company" feels like empty advice, this episode shows you exactly what it means in practice. In this episode of Pipe Dream, host Jason Bradwell sits down with David Rowlands, Head of Product at B2B Marketing and Propolis, to unpack how a traditional magazine and events business transformed into a community-led subscription media model during the pandemic. David's core point is clear: in a world flooded with AI-generated content and collapsing trust, B2B marketers need to move beyond helpful content and start creating valuable, memorable work. The kind buyers remember weeks later because it's built on proprietary data, real CMO conversations, and peer learning you can't get anywhere else. When COVID-19 hit, B2B Marketing's events business went on indefinite hold overnight. At the same time, digital publishing barriers disappeared and trust collapsed. Anyone could write a blog or publish a report, creating massive noise. B2B marketers needed a place to get clear answers and learn from peers without sorting through the chaos. That's how Propolis was born. B2B Marketing formalised their Leaders Program into a subscription model around expert advisory, private community, and proprietary benchmarking. Instead of competing on helpful content anyone could replicate, they built something AI fundamentally can't: genuine community combined with anonymized member data that powers insights like the Propolis Community Index. David explains why this matters beyond B2B Marketing. The brands winning attention aren't publishing more content, they're creating distinctive IP that connects community, insights, training, and events into one ecosystem. And heading into 2026, measurement and attribution remain the core challenge, not because the tools don't exist, but because proving marketing's commercial impact still feels like an uphill battle. The conversation also covers what AI means for B2B marketing teams right now. While 91% of marketers are experimenting with AI, the real challenge isn't adoption, it's knowing where AI helps versus where it creates problems. The marketers struggling most are stuck in lead generation mode, unable to have strategic conversations about marketing's actual impact on revenue. If you want a blueprint for building a media-first B2B strategy without the "more content" trap, this is it. Chapter Markers 00:00 - Introduction: David Rowlands and the transformation of B2B Marketing  02:00 - From editorial assistant to Head of Product during COVID  03:00 - The pivot moment: Events disappear and trust collapses  05:00 - How Propolis was born from the Leaders Program  07:00 - What "thinking like a media company" actually means  11:00 - Building the Propolis Community Index with anonymized member data  16:00 - Helpful versus valuable content: Creating memorable work  21:00 - Why proprietary data and community can't be replicated by AI  26:00 - The AI content flood and how to differentiate 30:00 - Measurement and attribution challenges heading into 2026  33:00 - Skills marketers need: Communication and financial acumen  36:00 - Why junior marketers need these skills more than anyone  38:00 - Where to learn more about Propolis and B2B Marketing Useful Links Connect with Jason Bradwell on LinkedIn Connect with David Rowlands on LinkedIn Explore Propolis and the Propolis Community Index Visit B2B Marketing Listen to The B2B Marketing Podcast Explore B2B Better website and the Pipe Dream podcast

In this episode of Always Be Testing, host Tye DeGrange is joined by Cormac Jonas, CEO and Founder of The Jonas Agency, for a deep dive into what's actually broken in modern performance marketing. With years of experience across affiliate, paid media, and creator-led growth, Cormac brings a sharp perspective on why so many brands are optimizing campaigns while ignoring the bigger problem: flawed measurement.The conversation unpacks how misattribution, last-click bias, and platform incentives distort ROI, using the recent Honey browser extension controversy as a real-world example of how value gets misassigned across channels. They explore why TikTok and YouTube reshaped high-intent demand, how AI, CTV, and programmatic traffic are inflating “performance” metrics, and why owning an audience now matters more than owning traffic. This episode is a candid look at where affiliate and performance marketing are heading — and what brands need to fix before scaling spend.

Recorded live at NRF 2026: Retail's Big Show, The RETHINK Retail Podcast features Fritz Finlay, Head of Production at RETHINK Retail, in conversation with Will Burghes, Head of Professional Services at Rockerbox & DoubleVerify. The discussion focuses on how retail media measurement is evolving as brands and retailers move beyond impressions and clicks toward outcome-based metrics that matter to the business. Key insights from the episode include: - Why impressions and clicks are no longer enough for measuring retail media success - How retailers and brands are shifting toward revenue, incrementality, and ROAS - The role of verification, fraud prevention, and brand suitability as table stakes - How retail media networks, CTV, and walled gardens should be measured - Where AI fits into the future of advertising measurement, and where human judgment still matters With retail media networks growing rapidly, this episode breaks down what “good measurement” actually looks like in 2026 and how retailers can prioritize smarter budget decisions without waiting for perfect data.

Brand is one of the most powerful assets a company can build and one of the hardest to measure. In this episode of The Metrics Brothers, Dave “CAC” Kellogg, and Ray "Growth" Rike take on one of marketing's most persistent challenges: how to measure brand in a world obsessed with direct attribution and near-term ROI.The conversation starts with what a brand really is, originating from literal marks of ownership and evolving into a promise of quality, trust, and differentiation. From there, Ray and Dave explore why strong brands create pricing power, customer loyalty, category leadership, and long-term defensibility, even if those benefits do not always show up cleanly in dashboards.They then break down practical ways to measure brand that align marketing and finance perspectives, including indirect valuation approaches such as brand value and goodwill frameworks, along with comparative metrics like direct and branded web traffic, share of voice, share of search, and inbound pipeline contribution. The episode also covers market research fundamentals including awareness, consideration, trial, and repurchase, and why dedicating a portion of your marketing budget to measurement is essential to sustaining brand investment.Finally, the Metrics Brothers dig into brand measurement techniques that work in practice, including self-reported attribution, lift experiments, and analyzing sales conversations to see how brand shows up late in the buying process, often at the exact moment a deal is won.If you have ever struggled to align brand investment with measurable outcomes, justify brand spend alongside demand generation, or connect long-term brand building to real business results, this episode provides a grounded, metrics-driven framework for doing exactly that.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?Measurement is becoming a core competitive advantage. How should brands think about connecting digital shelf conditions to actual sales performance, what some call “Digital Causals,” and what new metrics will matter most by 2026?AI influenced and eventually AI controlled shopper journeys are becoming more real every day. How should brands prepare for a world where algorithms, not humans, are making many of the product decisions?As we look toward 2026, which emerging trends do you believe will create the biggest disruption in how shoppers browse and buy, especially across platforms like TikTok Shop, Instacart, and Amazon's 1P and 3P marketplace?

In this Guest Interview, John and Chris welcome back Elijah Holyfield and David Buer to discuss athletic development, the transition from football to WWE, and the importance of isometric training. They explore the misconceptions surrounding strength training, the role of the nervous system, and the need for discipline and proper execution in training. The conversation emphasizes the significance of understanding the true purpose of training and the importance of being prepared for athletic challenges.**John, Chris and many of the show's guests are NOT licensed healthcare providers & make NO claims to be. The information provided in this show is not intended to be medical advice & should not be misconstrued as such. You assume all risk & liability by implementing any of the information shared on this show. You should ALWAYS seek the opinions of a qualified healthcare provider in your state/country before using any of the information provided in this show*Chapters00:00 Welcome to the Starting Block Podcast02:15 Elijah's Transition to WWE05:13 The Rise of Isometric Training10:23 Understanding Strength Beyond Numbers15:18 The Importance of Proper Execution20:16 Communicating Training Concepts to Young Athletes29:53 The Evolution of Measurement in Sports Training33:08 Understanding Nervous System Training36:04 The Importance of Signal Clarity40:20 The Role of Discipline in Athletic Training45:02 Attention to Detail in High-Level Performance51:16 The Cost of Compromise in Training57:09 The Path to Mastery and Preparedness

Martin Rowe is a long time technical editor for publications like EE World, EDN, and Test and Measurement World. He stops by The Amp Hour to talk about the things he has seen and the people he has met in the electronics industry, and he's still going strong!

Everything has a default measuring system - when we upgrade how we measure we get the insight we need to drive improvement.Want to see how I measure my life and make fast progress toward my goals? Click here to check out my Self Improvement Scorecard

Too many survivors of abuse don't seek help because they feel what happened to them wasn't that bad compared to what someone else had happen to them.They are comparing their abuse to what happened to someone else and dismissing it.Also they might be too embarassed or ashamed to admit what happened.Instead they just tough it out, putting up walls and masks to hide their pain and suffering.Too many survivors of abuse wait until a crisis breaks them down to finally seek help for what happened to them.Or they never seek help because they are afraid of appearing weak by admitting that they need it.If this is you don't wait until your life comes crashing down to seek help. The sooner that you start to tear down your walls and masks you can start healing from your trauma.

S6E1 Retail Media's New Reality: DSP Shifts, Agentic Commerce & Brand Strategy for 2026Season 6 of The Retail Razor Show kicks off with a deep dive into one of the most important topics in commerce today: retail media. Ricardo and Casey sit down with Jeff Cohen, Chief Business Development Officer at Skai, to unpack the newly released 2026 State of Retail Media Report, created in partnership with Stratably.This episode explores how brands, versus retailers, are navigating the rapid evolution of retail media. From DSP shifts and CTV growth to AI adoption and agentic commerce, measurement challenges, and the widening gap between leaders and laggards, this conversation delivers the insights every brand marketer needs heading into 2026.What We CoverWhy retail media now commands nearly 30% of US digital ad spendThe rise of retail media maturity and what separates leaders from laggardsWhy organizational structure is now a top predictor of retail media successThe growing importance of Amazon DSP and Amazon Marketing Cloud (AMC)How brands should evaluate incrementality, attribution, and ROIWhy CTV and sponsored brand video are acceleratingThe role of AI and agentic commerce in shaping future shopping journeysWhat brands must do in 2026 to stay competitiveDownload the 2026 State of Retail Media Report (free):https://skai.io/reports-and-whitepapers/2026-state-of-retail-media-report/Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsJeff Cohen, Chief Business Development Officer, Skaihttps://www.linkedin.com/in/jeffreycohen/Jeff Cohen leads global business development at Skai, overseeing partnerships and innovation across the commerce media ecosystem. A recognized thought leader, he is focused on uniting brands, agencies, retailers, and publishers around the next era of growth. Previously, Jeff was Principal Evangelist at Amazon Ads.Chapters:00:00 Preview Teaser 00:53 Show Intro 03:45 Welcome Jeff Cohen 06:24 Retail Media Maturity and Brand Strategies 08:30 Leaders vs. Laggards in Retail Media 12:12 Organizational Structure and Retail Media Success 17:35 Amazon Ads and DSP Insights 24:36 Evaluating Performance Across Platforms 27:45 The Shift to Full Funnel Advertising 29:46 Challenges in Measurement and Attribution 30:50 The Role of AMC in Retail Media 33:01 Incrementality and Budget Constraints 35:45 AI's Impact on Retail Media 37:10 Strategies for Brands in an AI World 42:54 Key Takeaways and Final Thoughts 48:21 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Your progress mirrors the expectations around you. In today's episode, Kevin and Alan break down how the people, environments, and standards you accept quietly shape your discipline, confidence, and long-term trajectory. This conversation cuts through surface-level self-improvement and reveals why many driven people plateau despite consistent effort.You will hear how subtle influences affect identity, decision-making, and performance, and why real growth requires more than motivation. It demands precision, awareness, and intentional positioning. If you care about personal development, leadership, fitness, business, and mental resilience, this episode will challenge how you evaluate your circle, your habits, and your standards._______________________Learn more about:Track the Work. Earn the Results. 10 Pounds in 10 Weeks Challenge. To know more about the Next Level Fitness Accountability Group or get directly connected via Instagram:Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/Join our Next Level University Monthly Masterclass, "Setting Your Life up for the Most Productive Year You've Ever Had." One hour. Real principles. Lasting breakthroughs - https://us06web.zoom.us/meeting/register/nOyQhYF9TOaUdO1ezDdfdA#/registration Join our private Facebook community, “Next Level Nation,” to grow alongside people who are committed to improvement. - https://www.facebook.com/groups/459320958216700_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

On this episode of Reelin' In The Years... The Featured Five Theme is Units Of Measurement... The story behind the cover of Abandoned Luncheonette by Hall & Oates... How the discovery of lost Bob Dylan lyrics led to the formation of a supergroup... A song inspired by the tragic story of a delivery truck involved in a fatal crash... A song that's been played a million times on Pandora, but it's only earned the songwriter $17... Deep cuts from Sam Fender, Jakob Dylan and Eric Clapton, Faces, The Jayhawks, Steve Winwood, Wilco, Squeeze, and much more! For more info on the show, visit reelinwithryan.com

What does it take to build a profitable, impactful business while empowering more than 100,000 women? Julia Taylor, founder of GeekPack, shares her incredible journey from the intelligence community to building a thriving company with a mission to reach a million women by 2030. In this episode, Julia unveils her "embedded partnerships framework" – a potent strategy that's catapulted 70% of her revenue this year alone by fostering deep, meaningful collaborations with major brands like Verizon and TikTok. Discover how strategic alignment, win-win-win scenarios, custom integrations, co-creation, and robust impact reporting are key to scaling your business and making a true difference.Timestamps:00:00 Introduction02:51 From Intelligence to Entrepreneurship06:23 The Confidence Transfer of Digital Skills09:12 What is GeekPack's Current Business & Mission?12:07 Point 1: Partnership Alignment15:19 Point 2: Win-Win-Win Framework17:09 Point 3: Custom Integration & Ecosystem21:04 Point 4: Co-creation and Delivery24:06 Point 5: Measurement and Momentum27:17 Scaling with In-Person Events30:20 CEO KPI: Public Mission Statements34:02 The Sales Process & Team Empowerment36:06 Hiring for Personality & Mission Alignment40:51 The B2B and B2C Flywheel44:17 Overcoming Bottlenecks: Time and Team48:29 Building a Talent Bench52:16 Audience Growth Strategies56:45 Your Role in Social Content CreationIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.com Kit: https://kit.comFollow Julia:LinkedIn: https://www.linkedin.com/in/juliathegeekInstagram: https://www.instagram.com/julia_the_geekWebsite: https://geekpack.comFeatured in this episode:Kit: https://www.kit.comSmall Business Digital Ready (Verizon): https://www.verizon.com/about/responsibility/small-business-digital-readyMake: https://www.make.com/enRelay: https://www.relayfi.com SparkLoop: https://www.sparkloop.appHighlights:02:00 – Unpacking the Intelligence Community Past08:00 – The Power of Inspect Tools Confidence13:11 – Verizon and Geographic/Demographic Alignment22:00 – How Impact Reports Drive Momentum32:40 – Nathan's "Four Times a Month" Realization41:30 – Why Predictable Revenue Fuels Creativity54:10 – SparkLoop's Impact on Engaged Subscribers

In this episode, Ian sits down with Henry Wagner, Chief Marketing Officer at Megaport, to explore how marketing teams can earn attention in increasingly crowded and skeptical B2B markets.Henry shares why Megaport invests in unconventional campaigns, like building an eight-bit video game to celebrate a major company milestone, and how smaller, calculated bets often outperform large, high-risk sponsorships. He breaks down his philosophy of “doing science, not alchemy” in marketing, emphasizing rigorous testing, learning, and iteration over narrative-driven guesswork.Key Takeaways:Creative risk is easier to justify when bets are small and frequent. Contained experiments often deliver outsized attention with limited downside.Great marketing teams run science, not alchemy. Measurement, iteration, and learning beat intuition and narrative.LLMs change discovery, but not the need for authority. Clear, structured, problem-focused content still wins—measurement just looks different.Episode Timestamps: *(14:16) The Trust Tree: *(17:56) The Playbook: *(46:32) Quick Hits: Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Henry on LinkedInLearn more about MegaportLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The final episode of Your 2026 Body Blueprint brings the entire series together.  In Part 1, Ted explained why most men over 40 age faster than they should.     In Part 2, he broke down why weight loss alone doesn't equal health.     In Part 3, he showed how men should train to preserve muscle and strength with minimal time.     In Part 4, he explained why cardio and cardiovascular fitness are essential for longevity—even if you already lift.   And  In Part 5, he shared a clear, evidence-based approach to nutrition that supports metabolic health, longevity, and fat loss without quitting your social life or eliminating foods you enjoy.   And in Part 6, he talked the most underestimated drivers of how you age: sleep, stress, and lifestyle.   Now, in Part 7, Ted explains how to organize everything into a realistic, year-long system built around one outcome goal—fat loss—and the process goals that actually make it achievable. This episode focuses on training structure, cardio decisions, nutrition fundamentals, recovery, measurement, and the behavioral shifts required to make progress stick over time.  You'll learn:  Why choosing one outcome goal leads to better long-term results than chasing multiple goals  How to structure strength training for fat loss while preserving muscle after 40  How calorie and protein tracking simplify fat loss and improve food choices   Why data tracking prevents emotional decision-making and plateaus  How recovery and stress management determine whether fat loss succeeds or fails  Why identity and habit reprogramming matter more than willpower  What Ted discusses in this episode:  (00:00) Introduction  (01:47) Setting Realistic Goals for Long-Term Success  (05:19) Effective Training Strategies for Fat Loss  (12:36) The Role of Cardio in Your Fitness Journey  (16:27) Mastering Nutrition for Optimal Results  (22:03) The Importance of Tracking and Measurement  (24:30) Avoiding Burnout and Ensuring Recovery  (27:18) Behavioral Change and Long-Term Success  (30:48) Client Success Story: Chad's Transformation  (33:15) Final Thoughts and Encouragement 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob examine why treating statistical significance as proof can mislead marketers. They reveal how relying on a single P-value creates blind spots and why smart decisions require looking at the full picture of evidence.Topics covered: [01:00] "Statistical Significance and Statistical Reporting, Moving Beyond Binary"[02:00] What statistical significance actually means[04:00] When significant results don't matter for business[05:00] Building a toolkit approach beyond P-values[06:00] Practical importance versus statistical significance[08:00] Avoiding single-test tunnel vision  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: McShane, B. B., Bradlow, E. T., Lynch, J. G., Jr., & Meyer, R. J. (2024). “Statistical Significance” and statistical reporting: Moving beyond binary. Journal of Marketing, 88(1), 1–20.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of Kantar's Future Proof podcast, Simon Atherley, Head of Marketing Effectiveness at Kantar UK, is joined by Biren Kalaria, Google UK's Managing Director of Measurement, Analytics & Data, to unpack how marketers can better connect marketing effectiveness to business growth as we head into 2026. Biren shares his perspective on the persistent gap between marketers and the C-suite, the importance of unified KPIs, and why long-term effects remain under-measured. Tune in for practical guidance on bridging internal divides, strengthening measurement foundations, and using AI and creators to drive stronger, more confident marketing decisions in 2026. Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.This episode was recorded in Las Vegas Nevada at CES 2026.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at : https://albertsonsmediacollective.com/Here's what we asked her:Liz, you've just crossed the one-year mark leading measurement and media at Albertsons Media Collective. Looking back, what surprised you most about the role—and what are you most proud of accomplishing in year one?In-store retail media has become one of the most talked-about topics in the industry. Why was it so important for Albertsons Media Collective to lean in here—and what problem were you trying to solve first?You first announced your in-store efforts at Cannes, and now at CES you're sharing pilot results. What did those pilots validate—and what did they challenge in your original assumptions?You've highlighted a Mondelez and Sargento case study—what made those partners a strong fit for in-store activation, and what outcomes should brands be paying attention to?From a retailer perspective, what does it actually take to scale in-store retail media without compromising the shopper experience or store operations?You've been very vocal about transparent measurement. Why is that such a critical foundation for retail media relationships, especially as in-store and offsite continue to grow?Albertsons Media Collective has done some creative things—like the BOGO Blitz with enterprise media match and the Alby Awards with guaranteed ROAS. What was the thinking behind rewarding performance in these ways?As we look toward 2026, how do you see measurement evolving—especially across in-store, onsite, and offsite—and what should brands and retailers be preparing for now?You're showcasing future-state demos here at CES. Without giving too much away, what should the industry be excited about when it comes to where in-store and retail media are headed?For brands and retailers listening who want to be ready for what's next in retail media, what's the one mindset shift—or capability—they need to start building today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026.Top takeaways2025 Paid Media & AI TrendsAI and automation became the defaultAI-driven campaign types and optimizations are now standard across platforms.Advertisers increasingly need to opt out, rather than opt in, to automation.The strongest teams are using AI as a productivity multiplier, not a replacement.Generative creative moved into ad platformsPlatforms now auto-generate images, videos, backgrounds, and formats.Creative diversity and speed matter more than perfect one-off assets.Quality has improved significantly, but human oversight is still critical.Ads entered AI-driven search experiencesGoogle began surfacing ads inside AI-powered search results and AI Mode.Adoption is still early, but signals a major shift in how search ads appear.Advertisers should prepare for new placements and evolving click behavior.Measurement evolved beyond last clickIncrementality became a major focus in 2025.Meta introduced incremental conversion reporting and attribution views.Platforms are acknowledging that not all conversions are truly incremental.AI assistants became mainstreamAI tools are now widely accepted in meetings, workflows, and platforms.Note-taking, reporting, and analysis have become faster and more efficient.Ad platforms are embedding AI assistants to guide optimization and insights.2026 PredictionsAds inside AI assistants are comingChatGPT and Gemini are expected to introduce ads as they become more mainstream.Relevance and restraint will determine user acceptance.More automation, personalization, and conversational commerceShopping will shift from keyword-based searches to intent-driven conversations.Brands will increasingly interact with customers through AI chat experiences.Short-form video continues to dominateVertical video remains the priority across platforms.Creative should be built mobile-first, then adapted to other formats.CTV and brand-led advertising keep growingTop-of-funnel investment continues to rise.Brand building remains essential for sustainable performance growth.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from December.   

If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it's harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what's working now and what's coming next, according to: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike.  From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don't miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi's Gold Bond, brings a powerful brand perspective rooted in authenticity and cultural relevance. She talks candidly (and I sing) about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—showing how human connection and business results don't have to be at odds. Hint: They paired perfectly with celebrity Chelsea Handler over shared values and love of the product! Chelsea Handler Skiing with Gold Bond! (And learn why Kimberly wears a “cape,” and owes a debt of gratitude to women who help women!) Jennifer Louie Oon, SVP of Sales at DAX US, closes the loop with a look at audio advertising today—and why its moment is now…especially when brands can reach markets or audiences other platforms  or apps often miss. She explains how DAX is solving for that, along with measurement tools that can finally demonstrate audio's impact in real time and the power of advertisers still having presence in screen-free moments. (And find out why old school Legos really grabbed her during the world's largest tech show!)  Get some practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or hype…and with a little bit of singing and laughs! Key Moments & Time Codes 00:00–01:22 — Why this episode connects audio, TV, brand marketing, and ad tech 03:29–04:43 — Why karaoke is becoming a serious media business Jim Riley explains how Stingray turned a universal behavior—singing in the car—into a gamified, social, and monetizable experience across TVs and automotive dashboards. 05:40–06:20 — From couch to car to checkout Jim outlines Stingray's vision for linking TV, in-car audio, and retail media—following consumers across environments and tying media exposure to real-world action. 08:02–08:37 — When advertising doesn't belong everywhere A candid discussion on why karaoke stays ad-free, how premium experiences are monetized differently, and what “everybody wins” actually looks like in practice. 12:44–13:20 — “Let it go” as a marketing strategy Kimberly Hairston-Hicks shares why perfection is the enemy of progress—and how letting go of control creates stronger brands and better outcomes. 18:19–20:29 — Authenticity beats star power Kimberly breaks down the Gold Bond–Chelsea Handler partnership, revealing why shared values—not celebrity size—drive cultural relevance and real KPIs. 21:01–22:11 — When impressions aren't the point anymore A reframing of success: why cultural moments, memory, and longevity matter just as much as raw reach—and how brands should measure that. 26:07–27:25 — Beauty, confidence, and showing up fully A powerful, personal exchange on how products—and leadership—can change how people feel about themselves, from the boardroom to daily life. 35:07–36:05 — Audio measurement finally catches up Jennifer Louie Oon explains how DAX is using brand-lift measurement to prove what audio has always delivered—and why this changes how brands plan media. 37:18–38:06 — Why audio's moment is now Screen-free moments, smarter targeting, and better measurement come together—making the case for audio as a core, not supplemental, channel in 2026 planning. Connect with: Jim Riley Kimberly Hairston-Hicks Jen Oon Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

Leadership training is rarely short on inspiration, but it's often short on impact. In this episode of Sticky From The Inside, Andy Goram is joined by Dr Jenn Yugo, Managing Director of Corvirtus and an industrial–organisational psychologist, to explore why so much leadership training fails to create lasting behaviour change. Jenn explains that the problem isn't motivation, effort, or even the quality of the training itself. It's that organisations treat behaviour change as a one-off learning event rather than a system supported by environment, habits, identity and social reinforcement. Together, Andy and Jenn unpack what the science of behaviour change actually tells us, from the forgetting curve and feedback loops, to the powerful role of values, authenticity and team involvement. This conversation challenges the idea that leaders need to “do more”, and instead reframes leadership growth as doing things differently, consistently, and together. If you've ever wondered why great leadership intentions fade once people return to the day job, this episode offers a grounded, human, and evidence-based answer. ----more---- Key Takeaways One-off learning moments aren't enough. The forgetting curve shows how quickly knowledge fades without reinforcement. Leadership training isn't a motivation problem, it's a behaviour change problem. Jenn reframes development as sustained behavioural shift, not information intake. Environment beats willpower. Feedback loops, systems and social support matter more than personal discipline. Lasting change is social, not solo. Leaders who involve their teams in their development see far greater impact over time. ----more---- Key Moments The key moments in this episode are: 01:11 – Why Leadership Training Creates Energy but Rarely Lasts 03:52 – Introducing Jenn Yugo and Her Work in Behavioural Psychology 06:20 – Moving from Academia to Business: Applying Behavioural Science at Work 09:15 – Leadership Development as a Behaviour Change Challenge 13:10 – The Science Behind Why Training Is Quickly Forgotten 16:40 – Why Leaders Blame Themselves When Change Doesn't Stick 20:05 – The Role of Environment, Feedback Loops and Daily Systems 24:10 – Values, Identity and Authenticity in Leadership Behaviour Change 28:40 – Involving Teams in Leadership Development to Reinforce Change 32:55 – Open Learning, Peer Connection and Cross-Organisational Insight 37:15 – Designing Leadership Development as a Journey, Not an Event 42:10 – Sustaining Behaviour Change Through Habits, Nudges and Measurement ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Dr Jenn Yugo on LinkedIn here Find the Corvirtus website here ----more---- Full Episode Transcript Get the full transcript of the episode here

Send us a textIn this episode, AMEC's CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader in communication measurement and evaluation and a sought-after speaker on PR, media relations, and metrics.Five things you'll learn from this episode:1. The 7 Barcelona Principles Explained2. How to apply the Barcelona Principles 4.0 to measure and evaluate PR effectiveness across channels3. How AMEC's Integrated Evaluation Framework can guide planning, measurement, and reporting in your organization4. Practical ways to use data ethically to build credibility, trust, and impact in communications5. How professional development and resources from AMEC can strengthen measurement skills and PR strategy Quotables“When we looked at the Barcelona Principles, because they were rooted in best practice, a lot of them are just making them clearer statements.” — Johna Burke"Supporting the Barcelona Principles, being compliant, helps communicators make a greater value to their organization and gives credibility and reliability to their data." — Johna Burke“It gives you the planning elements, and it is a fill in the text box for what you are doing, starting with your objective and going through to put your activities, your outputs, the outcome, so that when you use this with your team and you put everything in the framework, it also helps you understand which efforts are paid, earned, shared, and owned.” — Johna Burke“Use it as the planning tool as much as you use it as a measurement tool, which arguably, if you're doing measurement effectively, you need to have good concrete planning in place to have those well-defined objectives to know and understand what's working and what's not working.” — Johna BurkeIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Johna BurkeJohna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC), has more than 30 years of experience driving results in marketing, public relations, investor relations, general management, communications, strategy, and operations for B2B and B2C organizations. She is an expert in strategic planning, analytics, research, business growth, and operational efficiency and is a national and international speaker on PR, media relations, measurement, social media, and metrics. With over 20 years of focused experience in B2B and B2C marketing and public relations, Johna is recognized globally for her leadership in communication measuSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating the evolving landscape of digital advertising. Tune in to learn from her experiences and gain valuable advice for aspiring leaders. Takeaways Julie's career has been fueled by authenticity and mentorship. Trust is essential in leadership and team dynamics. Change is a constant in the tech industry, requiring adaptability. Measurement in advertising must evolve to keep pace with consumer behavior. The future of advertising is promising, with a focus on data-driven insights. Women in tech face unique challenges but can overcome them with support. Mentorship is crucial for personal and professional development. Authenticity in leadership fosters a positive work environment. The advertising industry is ripe for innovation and change. Building trust with teams leads to better outcomes. Chapters 00:00 Introduction to Julie Van Ullen 01:04 Julie's Career Journey and Mentorship 04:01 The Importance of Authenticity in Leadership 08:38 Transitioning from Traditional to Connected Television 11:37 The Role of Measurement in Advertising 14:05 Positive Outlook for the Future of Advertising 15:33 Navigating Gender Dynamics in Ad Tech 19:55 The Power of Mentorship and Support Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textMost employee goal systems fail for one simple reason: they measure output, not purpose.In this episode we break down why people don't disengage from work—they disengage from work that feels meaningless. Real performance doesn't come from pressure or metrics alone; it comes from alignment, ownership, and visible progress in both life and work.This conversation challenges the idea that employees should only have goals tied to company KPIs. Instead, it explores how personal goals, skill development, budget ownership, and peer-led problem solving create higher engagement, stronger accountability, and real behavioral change. You'll hear why the best leaders give people projects they care about, trust them with responsibility, and measure success using both qualitative and quantitative data.We dive into how to read between the lines when employees tell you what they think you want to hear, why collaboration outperforms top-down correction, and how adaptability separates growth-oriented teams from stagnant ones. From hiring change-makers to redefining what “ownership” really means, this episode reframes performance management as a human system—not a spreadsheet.If you want employees who think, care, and grow—this episode shows you how to build the structure that makes it possible.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

In this unedited, on-site conversation with cosmologist Dr. Brian Keating, we examine what counts as evidence in modern physics by pressing on one of cosmology's most trusted observations: the cosmic microwave background. The discussion centers on a core tension between measurement and interpretation—specifically whether a near-perfect black body spectrum can reasonably be attributed to an early-universe plasma. As assumptions about the Big Bang, black body radiation, and material physics are questioned, the exchange becomes increasingly uncomfortable, revealing how deeply theoretical commitments shape scientific judgment. What emerges is not a verdict, but a rare, unfiltered look at how evidence, authority, and first principles collide in contemporary physics.PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00 Go! An emotionally charged take on physics00:06:00 Reexamining the Story We Tell About the Universe00:11:00 The Three Pillars of the Big Bang00:13:00 How the CMB Is Actually Measured00:16:00 The Surface of Last Scattering Explained00:18:00 Why the CMB Is Considered a Relic of a Hot Universe00:20:22 Measuring Expansion Without Direct Distance00:21:27 Atomic Simplicity and Early-Universe Conditions00:23:04 Is Science a Narrative or an Empirical Model?00:25:19 Historical Cosmology and Paradigm Shifts00:28:22 Why the CMB Is the Most Perfect Black Body Ever Measured00:33:30 What Produces Black Body Radiation in the Laboratory00:35:09 Can Gaseous Plasma Produce a Perfect Thermal Spectrum?00:36:58 When the Universe Became Transparent00:38:51 Expansion Assumptions and Acoustic Evidence00:39:34 Material Structure and Black Body Precision00:43:02 Measurement vs Interpretation in Cosmology00:44:11 Does the CMB Really Prove the Big Bang?00:47:00 Would Emissivity Errors Change Cosmology?00:50:02 Lab Black Bodies vs Cosmic Sources00:53:09 Are We Applying Earth Physics Correctly?00:56:26 Measuring Temperature vs Explaining Origins00:58:12 Emotional Attachment to Cosmological Models01:01:01 Gases Can't Radiate Planckian Spectra01:04:19 What Actually Makes a Black Body?01:05:56 How Cosmologists Use the CMB as a Thermometer01:08:32 Authority, Gatekeeping, and Scientific Credibility01:10:38 Would Alternative Models Change the Numbers?01:12:55 Could the CMB Be Local Rather Than Cosmic?01:16:11 Do Lattices Matter for Black Body Radiation?01:18:45 Precision, Agreement, and Cross-Checks01:20:22 A Philosophical Divide Over Evidence01:22:16 Peer Review, Outsiders, and First Principles01:24:07 Filtering Ideas and the Cost of Evaluation01:26:13 Expertise, Frustration, and Misalignment01:28:36 Who Bears the Burden of Proof?01:30:02 Expertise vs Novel Ideas in Physics01:31:25 Can Gases Ever Behave Like Black Bodies?01:33:42 The Sun is on Trial Too?#physics, #cosmology, #astrophysics, #quantummechanics , #bigbang, #cosmicmicrowavebackground, #philosophyofscience, #physicsfun , #theoreticalphysics, #spacetime , #fundamentalphysics , #longformpodcast, #physicspodcast, #philosophypodcast MERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/Follow EMarketer online at: http://emarketer.comLearn more about Sarah's research report “Retail Media Networks: Trends, Benchmarks, and Leadership in 2025” here: https://www.emarketer.com/content/retail-media-networks-trends-benchmarks-leadership-2025Sarah answers these questions:What led you to develop this new report on retail media networks. What were you hearing in the industry that made you believe this might resonate in terms of thought leadership?Your report highlights *strong strategic conviction but uneven operational maturity* across RMNs. Where do you see the biggest disconnect between ambition and enablement today—and what's driving that gap?Any thoughts on how organizations can choose a model that will drive success?Fewer than half of surveyed RMNs have cross-functional KPIs, and fewer than one-third tie incentives to merchandising teams. What's preventing incentive alignment, and what does “good” look like?Measurement and reporting ranked as *the most pressing challenge* for RMNs—especially proving incrementality. What innovations or methodological shifts do you expect will actually move the industry forward?Survey respondents anticipate future growth from a mix of in-store, onsite, and offsite channels. What formats or surfaces do you see emerging as the *next big accelerators* of RMN revenue?Respondents believe zero-click search and agentic AI will be *the most disruptive forces* shaping retail media over the next three years. How should brands and RMNs prepare for this shift?RMNs say that next year, their top priorities will shift toward *tech modernization, data infrastructure, and off-site media acceleration.* What will separate the networks that actually deliver from those that simply aspire?How do interested professionals learn more about this research report?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode: 2038 Putting a leap second in an elastic year.  Today, we add a second to our lives.

Capping methane release in the oil and gas sector is one of the fastest – and cheapest – ways to tackle climate change. But measurement mandates are first needed to abate the dangerous climate agitant, Viknesh Andiappan and Shareen Yawanarajah tell the EB Podcast.

Stephen Garten sits down with Cyndi Court to mark the TGR Foundation's 30th anniversary and unpack how the foundation evolved from golf clinics into a scaled education model centered on “Learning Labs.” Cyndi explains how TGR built a repeatable program framework, standardized curriculum, and modern measurement systems before expanding to new cities. The conversation also covers durable skills, partnerships that actually work, earned revenue through events, and what makes a strong nonprofit board.Key topics coveredThe origin story of TGR Foundation (1996) and Tiger Woods' family values of “sharing and caring”The post 9/11 shift toward education and deep community investmentWhat a “Learning Lab” is, and why it is not a school or a drop-in centerProgram pillars: STEAM, health and well-being, career and college readinessWhy TGR added the “A” in STEAM, creativity and curiosity in the AI eraScaling responsibly: standardization, tech infrastructure, and measurement before expansionHow TGR measures outcomes, including durable (soft) skillsPartnerships: how to say no, avoid mission creep, and use guiding principlesEarned revenue and sustainability through TGR Live eventsLeadership lessons and building an engaged board that understands nonprofit economicsHow listeners can volunteer and support the Learning LabsTGR Foundation timeline and growth1996: Foundation launched as Tiger turns proEarly years: Golf clinics and introducing golf to youth from under-resourced communitiesPost 9/11: Tiger refocuses foundation on education and invests deeply in his hometown communityAnaheim Learning Lab: First flagship model, 35,000 sq ft, operating for 20 yearsPhiladelphia Learning Lab: Opened April 1, 30,000 sq ft on Cobbs Creek campusPlanned expansion:Los Angeles: Early 2027 (Lulu's Place campus)Atlanta: Later 2027 (with proximity to Atlanta Technical College)Augusta: Early 2028 (in partnership with Augusta National)What makes the Learning Lab model differentStructured programming, not a hangoutFree access for kids and familiesMultiple delivery formats:School field trips (plus teacher professional development)After school programming (critical hours for youth safety)Summer camps (preventing summer learning loss) ---------------------------About Charity ChargeCharity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

Happy 2026! Time to dust off the crystal ball.Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller's market?Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:Hernan Lopez, (Founder of Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek, (VP of Client Services, Oxford Road)Neal Lucey, (EVP, Strategy & Product, Oxford Road)They're talking: Audio's Rise, Standardization (Finally!), Seller's Markets, and more. Let's dig in.“ My prediction is: the buyer's market has officially ended.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Walmart Connect launches comprehensive AI-powered advertising tools, including the Marty advertising assistant for Sponsored Search campaigns and GenAI creative generators that reduce production time by 80%.Albertsons Media Collective unveils in-store incrementality measurement capabilities using matched-market methodology, with early Mondelēz campaign showing 14% sales lift and setting new industry standards for causal measurement.Amazon must face class-action lawsuit over COVID-19 price gouging allegations, with judge ruling customers had "no meaningful choice" during lockdowns and citing price increases as high as 1,800% on essentials.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo sits down with Khurrum Malik, VP of Business and Product Marketing at Walmart Connect, to unpack how Walmart is combining on-site search, off-site media, CTV via Vizio, and closed-loop measurement to spark real sales impact. Khurrum shares why he joined Walmart Connect, how “couch to cart” is becoming a reality, what performance TV means for emerging advertisers, and why incrementality is the new gold standard for retail media. The conversation also previews Walmart Connect's CES announcements, including AI-driven ad tools, search incrementality GA, and new third-party benchmarks that position Walmart Connect against digital and social media. Takeaways Walmart Connect is a multi-billion-dollar retail media business growing 30%+ by focusing on sales impact, not just media delivery Search and PLAs remain the core, but Walmart Connect is expanding aggressively into brand, video, CTV, and off-site media Vizio enables true “couch to cart” activation by connecting CTV exposure directly to Walmart sales outcomes Incrementality and IROAS are becoming the measurement bar for retail media, not just attribution Walmart's omni-channel footprint of 4,600+ stores and 150M weekly shoppers is a core competitive advantage CES announcements highlight AI-powered tools, search incrementality GA, and third-party benchmarks that outperform digital and social media norms Chapters 00:00 Welcome & Introduction 00:38 Why Khurrum Joined Walmart Connect 02:18 What Is Walmart Connect Today 03:57 Beyond PLAs and Search 05:03 Scale, Brand, and Performance 06:33 Measurement and Incrementality 06:47 Vizio and “Couch to Cart” 09:30 Performance TV for Emerging Advertisers 11:09 Third-Party Measurement & Trust 13:50 CES Preview 17:10 Lightning Round 19:31 Wrap-Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Saudi warplanes strike Yemen's UAE-backed separatists, Officials say a deadly Switzerland bar fire was likely caused by champagne sparklers, President Trump threatens to intervene as Iran protests spread, Venezuelan President Maduro says he is open to U.S. talks, The DRC accuses Rwanda of killing over 1,500 in an M23 offensive, Jair Bolsonaro returns to jail after medical treatment, New York City Mayor Zohran Mamdani revokes a swath of Eric Adams' Executive Orders, Trump discusses his health in a Wall St. Journal article, U.S. federal workers challenge a gender care coverage ban and a rogue planet's mass and distance are measured for the first time. Sources: Verity.News

In this episode, Shannon Werb, CEO of Array Behavioral Care, discusses how an employed clinical workforce, interoperable technology, and evidence based care pathways are helping health systems deliver consistent, high quality behavioral health services. He shares lessons on integration, scalability, and why measurement based care is becoming an operational standard rather than a nice to have.

What makes a coach truly stand out—and consistently get results? In this conversation with Francie Jain, we unpack the core characteristics of amazing coaches:Original IP + real point of view: Build frameworks, assessments, and content that differentiate you.Visible energy: The spark in your eye matters—buyers feel conviction and depth.Business boundaries: Why getting paid in advance protects presence and performance. Peer power: Find a coaching “sparring partner” to sharpen skills, share referrals, and stay resilient.Repurposing mastery: Turn one asset into many—podcasts, shorts, posts, newsletters—to grow authority.Professional basics: A simple website and dialed-in LinkedIn pass corporate due diligence fast.Measurement mindset: Tie your work to outcomes leaders can see and share.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you'd like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that's coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, and how AI search is collapsing traditional channel boundaries while changing how buyers discover brands.They also dig into what's actually being cannibalized (undifferentiated, consensus content), how teams should rethink success metrics as clicks get harder to track, and what the velocity vs. quality debate looks like now—especially as some teams bet on subject-matter depth while others bet on scaled output with AI-assisted production.Key TakeawaysAI isn't “killing SEO” so much as reducing the value of undifferentiated, consensus content that used to earn easy traffic.Losing traffic doesn't automatically mean losing business value—teams should validate impact through conversions, leads, and pipeline, not sessions alone.AI visibility is increasingly a composite outcome of everything a company publishes and does (content, comms, brand, product, reviews, community, and customer experience).Measurement is getting harder as discovery shifts to “dark” channels (e.g., AI tools) and attribution breaks—teams may need new proxies and self-reported attribution.“Listicles dominate AI citations” may be partly a prompt and sampling bias problem—inputs strongly shape outputs and visibility reporting can be manipulated.The hardest visibility problem is higher up the funnel: influencing problem-aware searches before buyers even know what category or solution to ask for.Content teams are splitting into different bets: deep, SME-led quality (often from people who've done the job) vs. high-velocity production supported by AI.A modern in-house writer role trends toward “jack of all trades” output (research, PR-like writing, CEO comms, etc.), using AI to lower marginal cost without collapsing quality control.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it's just not being consistently applied.This special compilation brings together the most defining moments from Matt and Coty's conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.You'll hear perspective on:✅ Why event portfolio design and success metrics matter more than how many shows you attend✅ How measurement, not attribution perfection, creates credibility with leadership✅ What real sales alignment and follow-up ownership look like when events are treated as business eventsListen with a pen in hand. This one isn't about inspiration, it's about how event marketers level up when execution stops being the end goal.--------------------- Episode LinksEP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025[https://www.buzzsprout.com/2035112/episodes/17614073](https://www.buzzsprout.com/2035112/episodes/17614073) EP 142 | The Current State of Events: Data, Strategy & Smarter Spend[https://www.buzzsprout.com/2035112/episodes/17196667](https://www.buzzsprout.com/2035112/episodes/17196667) EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results[https://www.buzzsprout.com/2035112/episodes/17703581](https://www.buzzsprout.com/2035112/episodes/17703581) --------------------- Connect With UsMatt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/) Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)  

Public schools are mandated to provide educational opportunities to all students and generally work very hard to support learners with profound deficits or differences. But what about learners who require enrichment rather than accommodations? Amy and Mike invited Kenneth Shores to examine the question of what public education owes to advanced students. What are five things you will learn in this episode? In theory, what is the purpose of public education? Why has public education struggled to support advanced students? Does harm occur when enrichment is withheld from thriving students? Why shouldn't families be responsible for providing enrichment? How does supporting advanced students align with the purpose of public education? MEET OUR GUEST Dr. Kenneth A. Shores is an associate professor specializing in education policy in the School of Education at the University of Delaware, and he is affiliated with the UD Center for Research in Education and Social Policy. His research is focused on educational inequality and encompasses both descriptive and causal inference. To this end, his work addresses racial/ethnic and socioeconomic disparities in test scores, school disciplinary policy, classification systems, and school resources. In addition, he has examined how improvements to school finance systems can reduce educational inequality and how vulnerabilities in school finance systems can contribute to it. Dr. Shores was a National Academy of Education/Spencer Dissertation Fellow, a Philanthropy and Civic Society Fellow, a Stanford Graduate Fellow, and an Institute of Education Sciences (IES) Predoctoral Fellow. In 2018, he was the co-recipient of the National Council on Measurement in Education's Annual Award for exceptional achievement in educational measurement. He received his Ph.D. in education policy analysis from Stanford University. Prior to graduate school, he was a middle school teacher on the Navajo Nation. Kenneth can be reached at https://kennethshores.com or kshores@udel.edu. LINKS Rethinking What Public Education Owes to Flourishing Children High-achieving students deserve to be challenged in school RELATED EPISODES WHY GIFTED PROGRAMS ARE UNDER ATTACK THE NECESSITY OF GIFTED AND TALENTED PROGRAMS HOW GRADING POLICIES INFLUENCE GRADE INFLATION ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright, Roots2Words, and College Eagle. Amy Seeley is the president of Seeley Test Pros and LEAP. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, get in touch through our contact page.  

Videos of humanoid robots dancing, doing cartwheels, putting clothes in a washing machine, and serving drinks are all over social media. And tech CEOs are telling us to prepare for the forthcoming humanoid army that's going to totally change our lives for the better.But what's real? Where are we with this technology? Are these humanoids robots ready to take washing the dishes off our plates, or work beside us in warehouses?Tech journalist James Vincent became an expert on the subject when he toured humanoid robot factories and rubbed shoulders with robots themselves for a feature story he wrote for Harper's Magazine. He joins Host Flora Lichtman with perspective on the hype.Guest: James Vincent is a journalist who's written for The Verge and The Guardian, and author of the book Beyond Measure: The Hidden History of Measurement. Transcripts for each episode are available within 1-3 days at sciencefriday.com.  Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

On today's EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-blueprint-better-measurement-part-2-with-amazon-ads-emarketer-miniseries   © 2025 EMARKETER   Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. 

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

BONUS: The Agile Organization as a Learning System Think Like a Farmer, Not a Factory Manager "Go slow to go fast. If you want to go somewhere, go together as a team. Take a farmer's mentality."   Simon contrasts monoculture industrial thinking with the permaculture approach of Joel Salatin. Industrial approaches optimize for short-term efficiency but create fragile systems. Farmer thinking recognizes that healthy ecosystems require patience, diversity, and nurturing conditions for growth. The nervous system that's constantly stressed never builds much over time—think of the body, trust the body, let the body be a body. Value Masters, Not Scrum Masters "We need value masters, not Scrum Masters. Agile is a useful tool for delivering value, but value itself is primary. Everything else is secondary—Agile included."   Tom makes his most provocative point: if you asked a top manager whether they'd prefer an agile person or value delivery, the answer is obvious. Agile is one tactic among many for delivering value—not even a necessary one. The shift required is from process mastery to value mastery, from Scrum Masters to people who understand and can deliver on critical stakeholder values. The DOVE Manifesto "I wrote a paper called DOVE—Deliver Optimum Values Efficiently. It's the manifesto focusing on delivering value, delivering value, delivering value."   Tom offers his alternative to the Agile Manifesto: a set of principles laser-focused on value delivery. The document includes 10 principles on a single page that can guide any organization toward genuine impact. Everything else—processes, frameworks, methodologies—are secondary tools in service of this primary goal. Read Tom's DOVE manifesto here.  Building the Glue Between Social and Physical Technology "Value is created in interactions. That's where the social and physical technology meet—that joyous boundary where stuff gets done."   Simon describes seeing the world through two lenses: physical technology (visible tools and systems) and social technology (culture, relationships, the air we breathe). Eric Beinhoeker's insight is that progress happens at the intersection. The Gilbian learning loops provide the structure; trust and human connection provide the fuel. Together, they create organizations that can actually learn and adapt.   Further Reading To Support Your Learning Journey Resources & Further Reading Explore these curated resources to deepen your understanding of strategic planning, value-based management, and transformative organizational change.    

BONUS: Testing as Measurement—Why Bug-Hunting Misses the Point With Tom Gilb and Simon Holzapfel The Revelation That Almost Caused a Car Crash "Tom said like 10 sentences in a row, kind of like a geometric proof, that just so blew my mind I almost drove off the road. I realized I had wasted hundreds of hours in boardrooms arguing about errors of which we were aware of perhaps 10%."   Simon shares the moment Tom's framework clicked for him. The insight? Traditional testing—finding bugs and defects—is the wrong focus entirely. It's a programmer's view of the world. Managers don't care about bugs; they care about results, about improvements in their business. Tom calls this shift moving from "testing" to "measurement of enhanced or increased value at every cycle." The American Toast Problem "How do we make toast in America? We burn the toast, and then we pay someone to scrape off the black bits off the bread."   Vasco invokes Deming's classic analogy to describe traditional software testing. The entire testing-at-the-end approach is fundamentally wasteful. Instead, Tom advocates for continuous measurement against quantified values. If you expected 3% progress toward your goals this week and didn't get it, you've learned something critical: your strategy needs to change. If you did get it, keep going with confidence. Four Questions at Every Checkpoint "Where are we going? Where are we now? Where should we have been at this point? And why is there a gap?"   Drawing from fighter pilot doctrine, these four questions should be asked at every micro-cycle—not just at quarterly reviews. Fighter pilots ask these questions every minute during critical missions, with clear abort criteria if answers are unacceptable. Most organizations have no abort criteria for their strategies at all, guaranteeing they'll discover failures far too late.   About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

On participating in your life by orienting to practice; befriending time to stabilize your mind, meditating polarities to map your world. (0:00) – Introduction to Nevine Michaan and Her Journey (2:26) – The Katonah Yoga Calendar (6:36) – The Concept of Mapping in Yoga (16:48) – The Magic House and Personal Responsibility (20:55) – Balancing Self-Actualization and Interbeing (36:15) – The Role of Numbers and Measurement in Yoga (39:03) – Practical Techniques for Maintaining Energy and Vitality (39:16) – The Importance of Personal Responsibility and Discipline (39:33) – The Role of Myths and Fairy Tales in Understanding Yoga (39:51) – Final Thoughts and Practical Advice Born in Egypt in 1954, Nevine moved to New York at the age of three. In her early 20's, while studying history and comparative religion at Vassar College, she discovered meditation. She understood that there is a function, a formality and a fit to the universe and that yoga is a tool, a technique – a practice with repetition which gives us the opportunity to participate in life with intelligence and joy. Nevine started a daily practice in NYC with renowned yoga instructor Allan Bateman in the 1970s and became fully immersed in what would become her life's work. She began teaching yoga in 1978, and founded the Katonah Yoga Center in Katonah, New York in 1986. Nevine seamlessly relates her approach to yoga through comparing it to the likes of a musician. Her artful use of metaphor is one of her most well honed techniques when articulating her teachings, which are empowered by her practical approach to integrating the mind, the body and the breath. Nevine continues to teach both online and in person through her studio, the Katonah Yoga Collective in Bedford Hills NY and others throughout the community. Number Magic, new 2026 Katonah Yoga Calendar Katonah Yoga practices and theory Katonah Yoga certifications and learn more about our Mentorship Program happening twice a year online: Practice online; Video Library: