Podcasts about Measurement

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal

Today I'll share my insights into the podcasting universe, from a software founder perspective. There are so many untapped opportunities in a space where budgets and expectations are growing massively, so why not talk about the most challenging issues and what could be gained if they were solved.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/the-podcasting-infrastructure-crisis-a-2-billion-industry-built-on-digital-duct-tape/ The podcast episode: https://tbf.fm/episodes/402-a-2-billion-industry-built-on-digital-duct-tapeCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, also touches on the evolving landscape of big creators acting as media companies and the current economic outlook from a business perspective.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

In this episode of Caring Greatly, K. Elliott Higgins III, MD, is Director of Health and Wellbeing for UCLA's Department of Anesthesiology and Perioperative Medicine, shares the origin of the Wellbeing Influencers Survey for Healthcare (WISH). The survey initiative began when Dr. Higgins and his team wanted more insight into specific drivers and barriers for wellbeing. He describes the process by which he and his team collaborated with an extended team of content experts to identify the eight critical drivers of team member wellbeing and then validate a set of questions that accurately assess these drivers and reliably predict key outcomes including burnout, intent to leave and professional fulfillment. Finally, Elliott shares the ways that the WISH survey is helping to facilitate culture change and team alignment by creating a shared lexicon and helping teams focus on changes that have the biggest impact on safety and wellbeing. He also outlines the team's efforts to test the survey's value in multi-center trials within anesthesia, as well as trials in other specialties, with hopes that the survey will help to improve cultures of care team safety and wellbeing across the healthcare ecosystem. The views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Stryker.

Você tem mais medo de cobras ou de cavalos? Tem mais medo de tubarões ou de vacas? Tem mais medo de viajar de avião ou de ônibus? Por que temos diferentes percepções de risco e como isso impacta nossas vidas?Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.>> OUÇA (56min 23s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*REFERÊNCIASSharkshttps://www.ipsos.com/en-us/sharks-half-51-americans-are-absolutely-terrified-them-and-many-38-scared-swim-ocean-because-them'Trust Us and Be Scared: The Changing Nature of Contemporary Risk' (2007)https://www.academia.edu/3791859/Trust_Us_and_Be_Scared_The_Changing_Nature_of_Contemporary_Risk_2007_Dangers, risks and threats: An alternative conceptualization to the catch-all concept of riskhttps://www.academia.edu/37585820/Dangers_risks_and_threats_An_alternative_conceptualization_to_the_catch_all_concept_of_riskFearful distortionshttps://www.sciencedirect.com/science/article/abs/pii/000579679290003YThe looming maladaptive style predicts shared variance in anxiety disorder symptoms: further support for a cognitive model of vulnerability to anxietyhttps://pubmed.ncbi.nlm.nih.gov/15533702/Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy optionshttps://www.sciencedirect.com/science/article/pii/S0308597X17302397Preparedness and phobias: A review.https://psycnet.apa.org/record/1987-18924-001Australian and U.S. News Media Portrayal of Sharks and Their Conservationhttps://conbio.onlinelibrary.wiley.com/doi/abs/10.1111/j.1523-1739.2012.01952.xInformation Avoidance: Past Perspectives and Future Directionshttps://journals.sagepub.com/doi/full/10.1177/17456916231197668?casa_token=_my1gZ7pbCYAAAAA%3A1FB96R8mpaeOHYms8BcrykMdP-5GxKZgE4kuQMUozY_NciO9koEL_ffuZ88TLfXlQ_CEcczFf3LiEnding The Past: International Law, Intertemporality, and Reparations for Past Wrongshttps://www.cambridge.org/core/journals/german-law-journal/article/ending-the-past-international-law-intertemporality-and-reparations-for-past-wrongs/9EE445F2FADF49A0C0A22164FB00855CThe Role of the Affect and Availability Heuristics in Risk Communicationhttps://onlinelibrary.wiley.com/doi/abs/10.1111/j.1539-6924.2006.00773.xThe power of numbers in natural hazard communication https://www.tandfonline.com/doi/abs/10.1080/13669877.2025.2512082?casa_token=R_K58B36UfwAAAAA:pHiki7Lj66t19JWw53l4Z6JJT7p9hbR5WZTqfhGVmJQRaee556f2R9w8vrRfJIfSHxK0KqzFfCoFRisk Perception: Reflections on 40 Years of Researchhttps://onlinelibrary.wiley.com/doi/abs/10.1111/risa.13599?casa_token=uU7IFghiq_0AAAAA:mWFx9uYkPwq9Rsu5OL974vQsPNLxpcWbZRlE41HiTq2Tb0mPt3AgjO1XZvT-Z1uovr3atc0UPtbtIN0Talk about the Pasthttps://journals.sagepub.com/doi/abs/10.1177/17506980251330529?casa_token=RIOOxMruAR8AAAAA%3AMhhZLeFXPAQSN7YfJH5KXr8n2EHhA8TG2FxTd86TNJdhWXXYwg0-zFIJcP7swzjIoB2s4V4nONMaWidespread misperceptions of long-term attitude changehttps://static1.squarespace.com/static/53b44b72e4b056a5b67a4fa1/t/62266e77ee9ae420d7fab9a4/1646685817535/pnas.2107260119.pdfThe illusion of moral declinehttps://www.nature.com/articles/s41586-023-06137-xBiased perceptions of public opinion don't define echo chambers but reveal systematic differences in political awarenesshttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0324507Gender, Self-Regulation, and Motivationhttps://www.taylorfrancis.com/chapters/edit/10.4324/9780203831076-14/gender-self-regulation-motivation-judith-meece-jason-painterWhere Does Gender Fit in the Measurement of Self-Control?https://journals.sagepub.com/doi/abs/10.1177/0093854810369082?casa_token=OTwNB3orA6sAAAAA:R-Fs8c9a5764Cy5Xi97krEXREeERUML2E76NmkpTgXm8AtjIaZV4-Ldd8toh2Nu3hhrcT55Gy-ojNaruhodo #309 - Por que sentimos medo? - Parte 1 de 2https://www.youtube.com/watch?v=xNwl26ZbVD8Naruhodo #310 - Por que sentimos medo? - Parte 2 de 2https://www.youtube.com/watch?v=cqkh5IdfQQMNaruhodo #348 - Sentir medo e ansiedade é algo ruim?https://www.youtube.com/watch?v=u30dN7ACvE4Naruhodo #229 - O medo aumenta a produtividade no trabalho?https://www.youtube.com/watch?v=HladRKLnJ_UNaruhodo #317 - Por que algumas pessoas têm "medo" de buracos?https://www.youtube.com/watch?v=qE_LIxYBX_4Naruhodo #112 - Por que as pessoas têm medo de avião?https://www.youtube.com/watch?v=myfdIxsHgx0&t=53sNaruhodo #114 - Por que pássaros não têm medo de altura?https://www.youtube.com/watch?v=B-9hd04pvgwNaruhodo #226 - Como lidar com epidemias?https://www.youtube.com/watch?v=qZSiU9JLDloNaruhodo #378 - Por que avisos de perigo não são seguidos?https://www.youtube.com/watch?v=lKabJ3lQOHUNaruhodo #433 - Existe amizade entre homens e mulheres? - Parte 1 de 2https://www.youtube.com/watch?v=EFVaBfGaowgNaruhodo #434 - Existe amizade entre homens e mulheres? - Parte 2 de 2https://www.youtube.com/watch?v=H6D1yCni0rcNaruhodo #369 - É mais difícil fazer amigos quando envelhecemos?https://www.youtube.com/watch?v=e7yl-9-T6xcNaruhodo #218 - Existe a tal "sorte de principiante"?https://www.youtube.com/watch?v=WOWxol6g4kcNaruhodo #262 - Por que damos mais atenção às notícias ruins?https://www.youtube.com/watch?v=umjcdvz3jeoNaruhodo #280 - Por que as pessoas compartilham fake news?https://www.youtube.com/watch?v=-4N8SSKiUsUNaruhodo #324 - Por que sentimos nostalgia?https://www.youtube.com/watch?v=UHajyH8RFSANaruhodo #360 - O que é e como lidar com o bullying?https://www.youtube.com/watch?v=vyTcYk6f-bA*APOIE O NARUHODO!O Altay e eu temos duas mensagens pra você.A primeira é: muito, muito obrigado pela sua audiência. Sem ela, o Naruhodo sequer teria sentido de existir. Você nos ajuda demais não só quando ouve, mas também quando espalha episódios para familiares, amigos - e, por que não?, inimigos.A segunda mensagem é: existe uma outra forma de apoiar o Naruhodo, a ciência e o pensamento científico - apoiando financeiramente o nosso projeto de podcast semanal independente, que só descansa no recesso do fim de ano.Manter o Naruhodo tem custos e despesas: servidores, domínio, pesquisa, produção, edição, atendimento, tempo... Enfim, muitas coisas para cobrir - e, algumas delas, em dólar.A gente sabe que nem todo mundo pode apoiar financeiramente. E tá tudo bem. Tente mandar um episódio para alguém que você conhece e acha que vai gostar.A gente sabe que alguns podem, mas não mensalmente. E tá tudo bem também. Você pode apoiar quando puder e cancelar quando quiser. O apoio mínimo é de 15 reais e pode ser feito pela plataforma ORELO ou pela plataforma APOIA-SE. Para quem está fora do Brasil, temos até a plataforma PATREON.É isso, gente. Estamos enfrentando um momento importante e você pode ajudar a combater o negacionismo e manter a chama da ciência acesa. Então, fica aqui o nosso convite: apóie o Naruhodo como puder.bit.ly/naruhodo-no-orelo

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.

In this value-packed episode of Torsion Talk, Ryan Luchia pulls back the curtain on one of the garage door industry's biggest silent killers—bad margins. From quoting errors and labor miscalculations to underbidding installs and measurement slip-ups, Ryan walks through the real-world traps that drain profitability from even the busiest garage door companies. If your revenue looks healthy but your bank account doesn't, this is the podcast you need.Ryan shares hard-won lessons from his own business at Aaron Overhead Doors, including how incorrect labor estimates, broken quoting systems, and missed upsells can eat away at profits one job at a time. You'll hear about the impact of AI, leadership development through GDU (Garage Door U), and how to build a stronger quoting and install process that scales with precision.Get insider updates on the Fort Lauderdale intensive, a workshop-style mastermind limited to a few select garage door pros. Ryan also spotlights tools like Phil Pulse and SureWinder that are transforming daily operations. Whether you're looking to trim costs, build brand over leads, or fix inefficiencies in your quoting and labor practices, this episode delivers clarity.Some hot-button topics we dive into:-Profit margin leaks in labor and installs-Why job costing is your business's financial lifeline-How to quote with confidence and avoid emotional discounting-Leveraging AI for phone answering and business automation-The cost of callbacks, warranty work, and missed add-on opportunities-Building a quoting SOP to scale with your business-Why revenue is vanity and profit is sanity-Tips for using GDU and masterminds to grow smarter, not just biggerPlus, Ryan reveals his “one-process challenge” to help tighten operations this week—and why sometimes all it takes is one solid improvement to protect your bottom line.If you're a garage door business owner navigating economic headwinds, rising competition, and the daily chaos of running a service company—this episode is your roadmap to staying profitable and sane.Join our Garage Door Entrepreneurs Facebook Group to connect with other pros who are building smart, efficient businesses.Want in on the next intensive? Message Ryan on Facebook or DM him directly to apply. Spots are extremely limited.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this comprehensive episode of the HVAC podcast, Bryan hosts an in-depth discussion about dehumidification technologies with two industry experts: David Schurk, National Sales Manager for Innovative Air Technologies, and Nikki Krueger from Santa Fe Products. The conversation explores the fundamental differences between compression refrigeration dehumidification and solid desiccant systems, providing valuable insights for HVAC professionals dealing with moisture control challenges. David Schurk brings 44 years of industry experience and serves as an ASHRAE Life Member and Distinguished Lecturer, teaching humidity control professional development courses. His expertise focuses on solid desiccant dehumidification systems for industrial and heavy commercial applications. Nikki represents Santa Fe Products, pioneers of whole-house ventilating dehumidification technology since the mid-1990s, and discusses the growing residential and light commercial market demands driven by tighter building construction and stricter energy efficiency requirements. The discussion delves into the critical importance of understanding dewpoint versus relative humidity measurements, a fundamental concept that often confuses technicians in the field. The experts explain how the dew point remains consistent throughout a space while relative humidity can vary dramatically based on temperature differences between rooms, floors, and ceilings. This understanding is crucial for proper system design, troubleshooting, and customer education, especially as homeowners become increasingly aware of indoor air quality concerns. The conversation also addresses the intersection of building science and dehumidification technology, emphasizing that proper moisture control requires both well-designed building envelopes and appropriate mechanical systems. From residential applications dealing with tighter construction and mechanical ventilation requirements to industrial processes like lithium battery manufacturing requiring extremely low humidity levels, the experts highlight how different technologies serve specific market segments while sometimes overlapping in commercial applications. Key Topics Covered Fundamentals of moisture control  Compression refrigeration dehumidification Solid desiccant technology  Market applications and demand drivers Building envelope importance  Measurement and troubleshooting  Water activity levels and mold prevention Technology boundaries  Energy considerations Installation challenges   Learn more about Santa Fe's products at https://www.santa-fe-products.com/, and learn more about David's work at https://www.dehumidifiers.com/. Both David Schurk and Nikki Krueger are active on LinkedIn, too.   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

In today's digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what's actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what's changing, what's still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/marketing-in-a-zero-click-world/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Brand Story and Rand Fishkin(03:55) The Importance of Understanding Your Audience(09:34) Navigating the Zero-Click Search Era(17:45) The Shift in Marketing Attribution and Measurement

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you'll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing is trackable→ What “triangulation” means in modern marketing measurement→ How to talk to your CFO about marketing ROI→ Why Funnel.io combines MMM, MTA & experiments — and why that matters→ Tips for spotting bad data and fixing marketing data quality issues

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Get your free Nutrition 101 guide at witsandweights.com/free to understand the fundamentals of nutrition without getting lost in the weeds, including how to set up energy balance, macronutrients, and calories in a way that actually makes sense--"Calories don't exist, they're just made-up numbers.""You don't eat calories, you eat food."These statements have gained traction on social media, usually from people trying to dismiss energy balance or suggest that tracking food is meaningless.But this argument reveals a fundamental misunderstanding about measurement in science and engineering.Let's dismantle the anti-calorie argument for good.Learn why calories are actually one of our most precise tools for understanding energy and how, at the same time, you don't need to obsessively count every calorie to benefit from understanding energy balance, and acknowledging their importance doesn't mean ignoring food quality, hormones, or individual differences.Main Takeaways:Calories are a precise unit of energy measurement, just like miles measure distance and money measures valueThe "calories aren't real" argument is a category error that could invalidate any scientific measurementBomb calorimetry directly measures the chemical energy in food's molecular bondsReductionism through measurement is how we understand and control complex systemsCalories provide a foundational tool that works alongside other factors like food quality and hormonesEpisode Resources:Try MacroFactor for free with code WITSANDWEIGHTS - the app that uses calorie data to calculate your actual metabolismTimestamps:0:02 - The "calories aren't real" argument 4:06 - Measurement validity and category error 6:24 - What calories actually measure and why they're precise 7:42 - Useful approximation vs. perfect measurement 10:59 - 3 reasons people dismiss calories 14:18 - How we use calories for real nutrition results like fat lossSupport the show

FSA County Committee Elections Using Lasers to Measure Cow Burps Redwater Disease in Cattle   00:01:05 – FSA County Committee Elections: Kansas Farm Service Agency agricultural program specialist, Allison Womack, starts the show as she chats about county committee elections, the emergency conservation program, acreage reporting and other FSA programs. Farmers.gov   00:12:05 – Using Lasers to Measure Cow Burps: Continuing the show is Brian Washburn, physicist and project leader at the National Institute of Standards and Technology, discussing how he and a team are using lasers to measure cow burps.   00:23:05 – Redwater Disease in Cattle: Brad White, Bob Larson and Brian Herrin end the show as they talk about redwater disease and what it is on a recent Cattle Chat podcast from the Beef Cattle Institute.  BCI Cattle Chat Podcast Bovine Science with BCI Podcast Email BCI at bci@ksu.edu     Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques.Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic methods driven by AI. Learn how SEO is adapting to changes in user behavior, including the rise of AI overviews and the challenges of measuring their impact.Plus, don't miss King's tips on leveraging advanced tools and strategies to stay ahead in the ever-changing SEO landscape.Links from the episode:Mike King on LinkedIniPullRankQforiaShow Notes:00:00 Introduction to Mike King00:23 Mike King's Early Career and Achievements00:38 Transition to Digital Marketing01:08 Future of SEO and Measurement Challenges01:51 Understanding SEO Metrics04:36 Google's AI Overviews and User Behavior05:21 SEO as a Brand Channel07:45 Challenges in Measuring SEO Effectiveness09:21 Impact of AI on SEO Traffic11:49 Evolving SEO Measurement Techniques18:22 Tools and Strategies for SEO Measurement25:07 Understanding Query Fan Out and Reasoning in SEO28:42 Client Education and Shifts in Search Behavior32:57 Improving Relevance and Content Structure36:04 Measuring SEO Performance and Authoritativeness43:25 Sentiment Analysis and Query Fan Out46:03 Reframing SEO for Better Investment48:41 Final Thoughts and Incremental Insights

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

Employer branding reflects your organization's public perception—and you can measure its effectiveness.     In a world where any job candidate can see your reputation at a glance online, employer branding is essential. How is employer branding different from other branding, and how can companies measure the ROI?     Join Steve Odland and guest Erka Amursi, principal researcher in the Human Capital Center at The Conference Board, to find out the history of employer branding, the challenges in measuring ROI, and why change management can help employer branding efforts succeed.    (00:38) The Evolving Role of the CHRO (01:43) Strategic Partnership and Talent Management (03:14) CHROs in the Boardroom (07:03) Global Perspectives on Corporate Governance (08:49) Research Methodology and Insights (10:17) CHROs' Collaboration with C-Suite Members (13:04) Future Skills for CHROs (18:17) Board and CEO Support for CHROs    For more from The Conference Board:  The ROI of Employer Branding: The Case for Measurement   The ROI of Employer Branding: Approaches for Demonstrating Impact  What is the ROI of Your Employer Branding Efforts? 

Episode 342 of RevolutionZ reconsiders how to evaluate success in our struggles against Trumpian fascism.When someone asks how a protest went, what are we really measuring? Our feelings? Media coverage? Participation numbers? Or something more substantive? Being vague about what matters is our movement measurement problem.This episode proposes four essential metrics that truly matter: Did our actions inspire continued involvement? Did we raise consciousness among those who witnessed our efforts? Did we grow commitment and strengthen the movement? And did we communicate to power-holders that we won't back down?Via reflections on experiences during Vietnam War protests, the episode illustrates how unrealistic expectations can demoralize rather than empower. He offers practical suggestions for the upcoming July 17th demonstrations—from coordinated clothing colors to unified messaging—as possible ways to  enhance movement solidarity and impact.The episode goes beyond tactics to strategy including assessing the counterproductive dismissal of Trump supporters as simply "stupid," the strategic limitations of violence, and the false dichotomy between electoral work and direct action. The message is that diverse approaches can coexist within a unified framework if we judge each by its contribution to movement growth and effectiveness.The episode moves beyond subjective feelings toward strategic thinking to  advance progressive goals. The struggle against fascism, all kinds of inequity and injustice, and ecological collapse demands nothing less than our clearest thinking about what works, what doesn't, and how we measure the difference.Support the show

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

The podcast centers around the critical importance of well-being as a measurement of success in the workplace, positing that holistic well-being significantly influences both personal fulfillment and professional productivity. Sunny emphasizes that thriving at work correlates with thriving in life, noting that those who feel fulfilled in their professional roles are substantially more likely to experience overall happiness. This interconnectedness suggests that organizations should prioritize creating environments conducive to employee well-being to foster higher productivity, reduce turnover, and mitigate burnout. Sunny further elucidates that the prevailing focus on engagement may overlook this broader aspect of well-being, which encompasses emotional, psychological, and social dimensions. The dialogue culminates in a call for leaders to adopt a more comprehensive approach to employee wellness, arguing that such a shift is not only beneficial for individuals but also essential for the long-term success of organizations in an increasingly complex work landscape.The dialogue between Sunny and Scott encapsulates a transformative perspective on workplace dynamics, positing that engagement is no longer the ultimate metric of success; instead, a focus on holistic well-being is paramount. They initiate the conversation by addressing the alarming statistics that reveal a stark reality—only a small percentage of individuals thrive in both their professional and personal lives. This revelation serves as a catalyst for a deeper examination of the factors contributing to this phenomenon, and the speakers advocate for a fundamental shift in how organizations conceptualize and measure employee satisfaction. Their assertion that workplace well-being is the highest determinant of overall happiness challenges conventional business wisdom, urging leaders to adopt a more integrative approach that considers the whole individual rather than just their professional output.As the dialogue progresses, Sunny and Scott explore the reciprocal relationship between personal well-being and workplace performance, noting that employees who experience fulfillment in their personal lives are more resilient and adaptable in their professional roles. This interconnectedness underscores the necessity for organizations to cultivate environments that prioritize employee wellness, not merely as an optional benefit but as a strategic imperative that impacts productivity, innovation, and retention rates. The speakers highlight the need for organizations to evolve their measurement frameworks, shifting from engagement-centric metrics to those that encompass a broader understanding of well-being, thereby fostering a culture that values and nurtures the individual within the organizational context.Furthermore, Sunny shares her personal journey of transformation, illustrating how her experiences with adversity have informed her professional philosophy and advocacy for holistic well-being in the workplace. This narrative adds depth to the discussion, emphasizing the importance of personal experiences in shaping professional insights. The speakers conclude with a compelling call to action, urging leaders to prioritize well-being as a central tenet of organizational strategy, thereby recognizing that the health of their workforce is intrinsically linked to the overall success of the organization. This episode serves as a profound reminder that fostering a culture of well-being is not just beneficial for employees; it is essential for the sustainability and growth of organizations in an ever-evolving business landscape.Takeaways:Sunny emphasizes the necessity of adopting a holistic model of well-being to enhance both personal and professional fulfillment. The discussion reveals that thriving in one's work significantly correlates with overall life satisfaction, demonstrating the interconnectedness of work and personal...

Presented by Lauren Stibgen Have you set some goals lately: personal or professional? How are they impacting how you show God's love? Goals are important: personally and professionally. In the context of work, goals help us understand our part in a larger vision or project that impact our organization. Outside of work, goals can help us focus on achieving in other aspects of our life like health or finance. I would argue any good goal can go bad, especially when it takes us away from what is most important to God. Again, Scripture tells us God wants us to love him and love others as we love ourselves. How full is your goal set both at work and personally? Is this filling your time so much that you are not able to love God or love others? We live in a metric-based, title-hungry culture. When we set goals, how are we being measured, and what is the reward? When the measurement and reward become more important than God, we start walking down that slippery slope. Are you in sales? Perhaps you take an extra lead or two that will help win a trip or sweeten a bonus, but this causes a colleague to miss their goal by a margin. Or maybe you end up staying late to get more done and skip a church commitment. Are you working a lot of overtime to make your metrics look better than others at work and miss time connecting with a friend in prayer? Perhaps you feel like you are pulling a lot of weight on a project and complain about a colleague, not knowing they are suffering a personal hardship. Personally, have you set goals that compromise your time spent in God's Word, or are you doing activities you enjoy but keep you away from showing love to your family? Measurement and reward: They are not bad but can become bad when they are not balanced with our thoughts about God and our love for others. We are already winning in the eyes of God if we have accepted Jesus as our Lord and Savior. How can we show this to others? Maybe you pass those sales leads along, help balance the workload to make your team look better or ask questions when a colleague is falling behind on a project. We are called to walk differently. Our reward is much greater than any trip or title we could ever achieve here on earth! How can we show others this type of love? Not the pizza and coffee love. Not the “I love my dog” love. Not the “I love the way the color looks on you” love. I mean the “I want to share life with you” love—the proverbial “I would give to someone event if it hurt” love. The love that weeps with those who weep and rejoices when others rejoice. When we are too busy, it is easy to give the glossy heart and flowers love. It is harder to focus on and think about how God wants us to show his love to others.

In this episode, we dive into the vital role of Measurement, Monitoring, Reporting, and Verification (MMRV) in the success of Carbon Capture, Utilization, and Storage (CCUS) projects. Joined by experts Pramit Basu and Sergey Kotov from Baker Hughes, we explore why MMRV is more than just a regulatory checkbox—it's a foundational pillar for long-term storage security, risk mitigation, and market credibility in the evolving carbon economy.

In Episode 15 of this season's Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.Podcast  Breakdown00:00 - 05:13 Introductions, Travel Stories & Bold Firsts 05:14 - 12:00 Cultural Curiosity & Purposeful Exploration 12:01 - 18:00 Career Foundations & Entering Advertising 18:01 - 26:00 Diving into Programmatic & Pharma Strategy 26:01 - 36:00 Strategy, Measurement & The Power of Personalization 36:01 - End The Future of Media & Advice for Staying Ahead

In this episode, Weldon Wright speaks with Brian Sowell, Group Product Manager for Measurement at Quorum Software, about the evolution of gas measurement systems over the past two decades. The conversation explores Brian's extensive experience with multiple systems—including Quorum Measurement, PGAS, and FLOWCAL—and how industry demands have shaped the capabilities of modern measurement software. The episode highlights how measurement systems have grown from basic data collectors to sophisticated tools supporting data validation, regulatory compliance, and seamless integration with broader operational and accounting systems.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

Clinical Pearls from Dr. Dominic D'Agostino: Therapeutic Strategies and Clinical Success with the Ketogenic Diet  For this week's episode of the Clinician's Corner, we're doing something differently. We have gone into the archives and pulled out clinical pearls from some of our favorite episodes, and we're starting today with one of our most popular interviews with Dr. Dominic D'Agostino - where we unpack the ketogenic diet in all its nuances.   This interview first aired back in 2023, and the full interview can be viewed here.    Clinical pearls we extracted from the original interview: When the ketogenic diet is best used clinically; when it's contraindicated; and how to structure it for best results What the latest research is telling us about therapeutic application of this protocol - from metabolic health to neurological considerations and cancer  Exogenous ketones: when and how to use them  The intricacies of macronutrient ratios and when/how to cycle in and out of ketosis Measurement: the best forms for tracking ketosis and other key biomarkers to monitor   The Clinician's Corner is brought to you by Restorative Wellness Solutions.  Follow us: https://www.instagram.com/restorativewellnesssolutions/    Connect with Dr. D'Agostino: Website: https://drdominicdagostino.com/ Instagram:  https://www.instagram.com/dominic.dagostino.kt/    LinkedIn:  https://www.linkedin.com/in/dominic-d-agostino-156014b/ Twitter:  https://twitter.com/DominicDAgosti2      Learn more about the ketogenic diet here: https://ketonutrition.org/    Timestamps:  00:00 History and Uses of Ketogenic Diet 06:25 Liver's Role in Ketone Production 07:22 Preventing Kidney Stones on Keto 13:15 Ketogenic Diet Supplement Tips 14:58 Minimal Supplements for Ketogenic Diet 18:07 Misleading Marketing of 1,3-Butanediol 24:08 Advanced Hormone and Metabolomics Testing 27:20 Monitor Meds During Diet Changes Speaker bio:   Dr. D'Agostino is a tenured Associate Professor at the University of South Florida (USF) Morsani College of Medicine in the Department of Molecular Pharmacology and Physiology. He teaches medical neuroscience, medical physiology, nutrition and neuropharmacology. He is also a Research Scientist at the Institute for Human and Machine Cognition (IHMC) to assist with their efforts towards optimizing the safety, health and resilience of the warfighter and astronaut. His primary research focuses on developing and testing nutritional and metabolic-based therapies for a variety of disease states and advancing the use of metabolic-based therapies into human clinical applications.   Keywords:  ketogenic diet, therapeutic ketosis, blood ketone levels, exogenous ketones, metabolic therapies, epilepsy, neuroprotection, anti-seizure strategy, type 2 diabetes, weight loss, cancer, muscle wasting, Parkinson's disease, Alzheimer's disease, migraines, polycystic ovary syndrome, psychiatric disorders, bipolar disorder, anxiety, autism, traumatic brain injury, non-alcoholic fatty liver disease, stroke, GLUT1 deficiency, carnitine supplementation, kidney stones, electrolyte balance, MCT oil, creatine monohydrate, caffeine and ketone production, comprehensive blood work Disclaimer: The views expressed in the RWS Clinician's Corner series are those of the individual speakers and interviewees, and do not necessarily reflect the views of Restorative Wellness Solutions, LLC. Restorative Wellness Solutions, LLC does not specifically endorse or approve of any of the information or opinions expressed in the RWS Clinician's Corner series. The information and opinions expressed in the RWS Clinician's Corner series are for educational purposes only and should not be construed as medical advice. If you have any medical concerns, please consult with a qualified healthcare professional. Restorative Wellness Solutions, LLC is not liable for any damages or injuries that may result from the use of the information or opinions expressed in the RWS Clinician's Corner series. By viewing or listening to this information, you agree to hold Restorative Wellness Solutions, LLC harmless from any and all claims, demands, and causes of action arising out of or in connection with your participation. Thank you for your understanding.  

Excepcionalmente, este episódio será em formato de vídeo.Este vídeo é baseado em uma extensa postagem que pode ser conferida na Área de Membros do blog Ciência Low-Carb.A farsa dos adoçantes com IMO.Neste vídeo, você vai aprender:O que é isomalto-oligossacarídeo (IMO), também erroneamente conhecido como fibra de mandioca ou de tapioca;Isomalto-oligossacarídeos (IMO) elevam a glicemia tanto ou mais que o açúcar;O que é uma fibra;IMO não é uma fibra, e sim um carboidrato;IMOs vêm com muitos nomes – mas seguem sendo IMO e seguem elevando a glicemia;Mesmo quando o IMO vem designado como “fibra de mandioca”, “fibra de tapioca”, “fibra de mandioca resistente”, “fibra de tapioca resistente”, “isomalto-oligossacarídeo de tapioca resistente” ou outras nomenclaturas criativas, ele segue não sendo fibra, segue não sendo resistente [à digestão] e segue tendo impacto glicêmico elevado.Baseado em quê os fabricantes afirmam que se trata de uma fibra e por que eles estão errados;Há possibilidade de que muita gente esteja errando de boa fé.REFERÊNCIAS BIBLIOGRÁFICAS (e links citados) A farsa dos adoçantes culináriosComida Sem Filtro #183 – Doce Ilusão [REPRISE]Guia de adoçantesMicrobioma – Hope or Hype?Measurement of Dietary Fiber: Which AOAC Official Method of AnalysisSM to Use New insights suggest isomaltooligosaccharides are slowly digestible carbohydrates, rather than dietary fibers, at constitutive mammalian α-glucosidase levelsGastrointestinal Tolerance and Glycemic Response of Isomaltooligosaccharides in Healthy AdultsThe effects of soluble corn fibre and isomaltooligosacharides on blood glucose, insulin, digestion and fermentation in healthy young males and femalesIngestion of isomalto-oligosaccharides stimulates insulin and incretin hormone secretion in healthy adultsA Survey of Commercially Available Isomaltooligosaccharide-Based Food IngredientsNanéa: o adoçante que parece fibra, mas é igual açúcarHaoma e Moon Sugar: a farsa dos doces gourmetRotulagem NutricionalSaiba mais sobre o livro Uma Dieta Além da Moda: Meu livro: UMA DIETA ALÉM DA MODAEstamos no Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Souto⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sari Fontana⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Para ser avisado sobre cada novo episódio e receber os links das matérias mencionadas e as referências bibliográficas por e-mail, cadastre-se gratuitamente em ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://drsouto.com.br/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Área de membros do blog: https://drsouto.com.br/area-de-membros/

Jason Olson and Jabra Ghneim join Greg once again as attacks from both Israel and Iran continue. Who is obviously in the right? Where does it go from here? What does the rest of the Middle East really think about this? Trump goes bold. Doubles down. Jason Olson holds his Ph.D. in Near Eastern and Judaic Studies from Brandeis University (2016). His first book, “America's Road to Jerusalem,” was released by Lexington Books in 2018. He researched the role of Christian Zionism in the development of a pro-Israel U.S. foreign policy. His second book, “The Burning Book,” won the 2022 Association for Mormon Letters award in creative nonfiction. In his doctoral studies, Jason held fellowships with The Schusterman Center for Israel Studies, Crown Center for Middle East Studies, Hertog Global Strategy Initiative at Columbia University, Israel Institute, American-Israeli Cooperative Enterprise, and the American Jewish Archives. In 2013, he served as teaching fellow for the Summer Institute for Israel Studies (Brandeis), where he educated an international group of scholars in Israel and the Palestinian territories. Jabra Ghneim is an educator, translator, and researcher with deep expertise in language services, refugee integration, and Middle Eastern affairs. A native Arabic and English speaker, he has led major translation and localization efforts for faith-based organizations and U.S. government clients, including curriculum design, interpretation, and training for Arabic, Farsi, Pashto, and other critical languages. For over three decades, he has served as the lead Arabic interpreter and translator for The Church of Jesus Christ of Latter-day Saints, translating sacred texts, including the Book of Mormon and Doctrine and Covenants, into Arabic. He holds a PhD in Educational Inquiry, Measurement, and Evaluation and an MSc in Economics from Brigham Young University, as well as a BA in Economics and Finance from Yarmouk University in Jordan. Jabra is passionate about cultural bridge-building, Jewish-Arab relations, and the power of language to connect people across divides. Website- www.cwicmedia.com

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In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.You'll learn:Why marketing consolidation is critical and its business impactHow to unify online and offline marketing data efficientlyCommon pitfalls to avoid in your data strategyLocal case studies from the APAC region illustrating practical applications

In this episode of Quality Matters, Julie Seibert, Assistant Vice President of Behavioral Health at NCQA, joins host Andy Reynolds to explore the rise of—and the relationship between—two trends in behavioral health: measurement-informed care and peer support. Julie breaks down how these strategies improve outcomes, engage patients and close gaps in access and accountability.Listen to this episode to discover: How Measurement-Informed Care Engages Patients: Learn how measurement-informed care supports patient engagement and treatment adjustments in behavioral health. We explore the importance of ongoing assessment, tracking symptoms and outcomes and empowering patients to understand their journey. Friction and Fuel for New Approaches: We unpack historical challenges to measurement-informed care. These include the omission of behavioral health from key legislation and the costs of EHR integration. We also discuss how NCQA depression measures and person-centered outcome measures relate to measurement-informed care.Benefitting From Peers' Lived Experience: We discuss how people who have been through mental health or substance use treatment can provide non-clinical support to help others navigate the system, subvert stigma and fill care gaps.This discussion is a valuable resource for providers, policy leaders and others who care about improving access, engagement and outcomes in behavioral health.Key Quote:"Measurement-based care has been around for a long time and only 20% of behavioral health providers adopted it.Traditionally, these are trained clinicians. And in the course of a session with a patient, probably in the back of their mind, they're evaluating whether an individual is improving or has worsening function.Payers would like some numerical or standardized way of seeing the clinician's clinical judgment. Measurement-informed care offers that."Julie SeibertTime Stamps:(03:04) Who's Behind Measurement-Informed Care(05:08) HEDIS and Measurement-Informed Care(08:13) Person-Centered Outcome Measures in Behavioral Health(09:58) The Power of Peer Support Specialists(11:57) Addressing Workforce Shortages(15:37) Why States Support Peer Support(16:32) Peer Support's Connection to Measurement-Informed CareDive Deeper:Blog: How Peer Support Can Help Close the Gaps in Behavioral HealthcareBlog: Measurement-Based Care in Behavioral HealthQuality Matters Episode 13: Getting Clear About Behavioral HealthConnect with Julie Seibert

Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of MeasurementSimon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges.They discuss the excitement around AI mode, scenario planning in Google Analytics, and the evolving landscape of Marketing Mix Modeling (MMM).Additionally, they touch on insights from Google's new tools and partnerships, underscoring a shift towards more integrated and accessible marketing strategies.▶️ Watch on YouTube00:00 Introduction and Casual Banter00:15 Google Marketing Live Highlights01:23 Shaq and T-Pain at GML03:19 Measurement Announcements at GML05:13 Incrementality Testing13:01 Google Analytics and Attribution20:44 Meridian Scenario Planning25:21 Making MMM Accessible: A Double-Edged Sword25:57 The Complexity of Tagging and MMM28:14 Validation and the Dangers of Simplification32:11 AI's Role in MMM and Marketing37:48 Google Marketing Live: Key Announcements38:53 The Future of AI in Search and Advertising42:42 VEO and the Evolution of Creative Development47:37 Final Thoughts and Community Engagement

My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss:Why discrete, one-off experiments are not the optimal way to measure incrementalityThe principal challenge in measuring incrementalityHow the "AI-ification" of marketing changes advertising measurementThe options that marketers have for attribution and optimization once every scaled channel offers AI-enabled total automationHow marketing teams should utilize the conversion / ROAS data that is reported by platformsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on PR practices. AI's Impact on PR and the Role of Humanity 0:02Balancing AI and Humanity in Storytelling 2:31Fostering an AI-Ready Culture 5:49Challenges and Opportunities in AI Adoption 12:48AI in Media Relations and Measurement 16:21Preparing the Next Generation of PR Pros 22:17The Future of AI in PR 27:34Key insights include:AI as a Tool, Not a ReplacementThe panel emphasizes that AI should enhance human storytelling and relationships rather than replace them. Frank Shaw compared current AI adoption to the early days of personal computers, suggesting we're just beginning to understand its potential.Creating an AI-Ready CultureMelissa Waggener Zorkin highlights the importance of employer encouragement in AI adoption, noting that organizations should empower employees to experiment with AI tools and celebrate early adopters who can share knowledge across teams.Education and Skill DevelopmentFred Cook shares his experience incorporating AI into USC student projects, revealing how prompt engineering skills significantly impact results. He notes that students who crafted detailed prompts received better AI outputs than those using basic instructions.Practical ApplicationsThe conversation covers AI applications in content creation, data analysis, media relations, and measurement. Frank Shaw discusses using AI for strategic planning and information capture, while Melissa emphasizes AI's democratizing effect, allowing professionals at all levels to contribute innovative approaches.Future OutlookThe panel agrees that AI will make PR more exciting for young professionals by automating routine tasks and allowing them to focus on more strategic and creative work. The podcast referenced two reports for further reading: "Energized by AI" and "The Relevance Report."The USC Relevance Report of 40+ forward-looking essays about the current and future use of AI in public relations is available for free download at annenberg.usc.edu/relevance. A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert LINKSFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. The Marketing Operators hosts have a live discussion about marketing at the Meta Summit. They discuss the concept of incrementality in marketing, exploring its significance, measurement techniques, and the evolving landscape of marketing tools. They discuss the importance of understanding which conversions are truly incremental and how to effectively measure them using various tools and strategies. They emphasize the need for a culture of experimentation and the role of data triangulation in optimizing marketing efforts. The discussion also touches on the challenges faced by marketers in adapting to changing consumer behaviors and the future of incrementality in the marketing industry. They explore the role of AI in creative development, emphasizing the need for diverse and culturally resonant content. 00:00 Introduction to Incrementality in Marketing02:45 Understanding Incrementality: Definitions and Examples06:04 The Role of Measurement in Incrementality09:08 Tools and Strategies for Measuring Incrementality12:01 Operationalizing Incrementality in Marketing18:03 Triangulation of Data for Better Insights20:48 The Future of Incrementality in Marketing29:23 Driving Brand Outcomes through Incrementality33:30 Revisiting Past Ads for New Opportunities35:43 The Future of Creative Testing with AI39:30 Cultural Resonance vs. AI-Generated Content43:54 The Balance of AI and Human Creativity47:32 Exploring Creative AI Platforms51:08 Actionable Insights for Future CampaignsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Boost Your Biology podcast, Lucas Aoun engages with Michael Suswal and Alina Su, co-founders of Generation Lab, to explore the intricate relationship between aging and epigenetics. They discuss how epigenetics plays a significant role in the aging process, emphasizing that 80% of aging is influenced by lifestyle and environmental factors rather than just genetics. The conversation delves into the importance of pre-disease detection, personalized health insights, and the effectiveness of various interventions such as stem cell therapy and plasma exchange. Through personal anecdotes and case studies, the hosts illustrate how data-driven approaches can optimize health and longevity, paving the way for a future where medicine is tailored to individual needs. In this conversation, Alina and Michael discuss their journey into the health tech space, focusing on the importance of measuring aging and health diagnostics. They share insights on their user demographics, the impact of their health tests, and the innovations they are developing to help individuals understand and improve their health. The conversation also touches on the philosophical implications of extended lifespan and the future of aging research

Here's a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today…

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtu.be/jXgKLxwVj44  In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it's not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about: What does real-world flexibility in campaign planning look like? What are common mistakes with targeting and geofencing? How can you use data to improve campaign performance? Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement!   Sign up to the Live podcast Episode 178 via LinkedIN Live:  Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) Media Planning With Data-First Mindset (10:25) Optimizing Campaign Planning With Data (23:39) Effective Campaign Planning With Data Partners (36:51) Embracing the Superpower of Happiness     Meet Our Guest: Natalia Ruelas https://www.linkedin.com/in/nataliaruelast/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.

In this conversation, Rufus interviews Zak about his early learning journey, exploring the corruption of graduate education, the sacredness of measurement for ancient man & what kind of new wise agency is needed amidst existential risk and all pervasive information warfare.Listen above or watch the episode here:About the episode:In their second interview, Rufus explores Dr. Zak Stein's formative experiences of education, music and standardised testing. They explore the sacred and esoteric history of measurement in the pre-modern world compared with today. Zak Shares on what he learned conducting research into the all-pervasive landscape of propaganda and information warfare for the Consilience Project. They close exploring the possibility of 'a new archetype of wise agency' which, unlike previous monastic wisdom traditions, is deeply responsive and engaged with worldly agency, politics, power and strategy.This conversation supports the recent book First Principles and First Values: Forty-Two Propositions on CosmoErotic Humanism, the Meta-Crisis, and the World to Come. See detailed notes on the book and our summary here.Chapters00:00 Zak's Early Education Experience 09:46 Zak's Journey Through Jazz Musicians 14:33 Ken Wilber and Developmental Psychology 17:44 The Creation of Lectica & Entering Harvard Without a GPA 24:02 What Happened to Developmental Psychology at Harvard? 28:00 The Academy Is Broken & the Frame of Institutional Decay 31:47 Government and Industry Cannibalize Graduate Education 39:29 The Problem of Metrication & Civilizational Collapse 45:35 The Magic of Measurement for Ancient Man & Measurement as a Sacred Act 58:18 Consilience Project's Findings on Psychological Warfare 1:01:00 Rufus: Culture War, Printing Press, and the Modern Age 1:03:45 Information War Erodes the Possibility of Truth 1:20:00 How Can a Second Renaissance Counter Propaganda Culture? 1:22:45 The “Long Game” of Wisdom in the Past vs. the Need for Active Engagement in the Metacrisis 1:24:12 The New Archetype of “Wise Agency”1:32:00 How Do We Use Power Wisely? About Zak SteinDr. Zachary Stein is co-founder of the Civilizational Research Institute, the Center for World Philosophy and Religion and Lectica, Inc, and is a widely sought after and award winning speaker. Zak is a leading authority on the future of education and contemporary issues in human development. He was trained at the interface of philosophy, psychology, and education, and now works in fields related to the mitigation of global catastrophic risk. Dr. Stein is the author of several books and many peer-reviewed papers, including most recently First Principles and First Values: Forty-Two Propositions on CosmoErotic Humanism, the Meta-Crisis, and the World to Come, by Zak Stein, Marc Gafni and Ken Wilber writing under the name David J. Temple.About Rufus PollockRufus Pollock is an entrepreneur, activist and author as well as a long-term zen practitioner. He is passionate about finding wiser, weller ways to live together. He has founded several for-profit and nonprofit initiatives including Life Itself, Open Knowledge Foundation, and Datopian. His book Open Revolution is about making a radically freer and fairer information age. Previously he has been the Mead Fellow in Economics at the University of Cambridge as well as a Shuttleworth and Ashoka Fellow. A recognized global expert on the information society, he has worked with G7 governments, IGOs like the UN, Fortune 500s as well as many civil society organizations. He holds a PhD in Economics and a double first in Mathematics from the University of Cambridge. Find out more about his work on his website: rufuspollock.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit news.lifeitself.org

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.

The Software Process and Measurement Cast Crew is on vacation. Until then, we are revisiting some fabulous panel discussions we have had during the last 19 years. We will be back on June 21st. Poor work intake equals out-of-control.  Being out of control leads to stress and poor quality.  Mastering Work Intake is the path to bringing order out of chaos. Buy a copy today!  JRoss Publishing or Amazon. JRoss Publishing: Amazon:   Original Show Notes: In the Software Process and Measurement Cast 762, we host a panel discussion on the impact of AI on project management prospects. The panel of Paul Clapis, Susan Parente, Michael Milutis, and Mark Tolbert state categorically that project administration will be overtaken, but the high-value human side of project management will not be displaced. I am not sure what that means for most people working in the project management space. Listen to the discussion and then look carefully at the work you are doing. Will AI be a boon or a bane for project management?  Let the conversation begin. About Paul J. Clapis, Ph.D.: Dr. Clapis has over 30 years of experience managing AI, Machine Learning, and RPA projects for NASA, aerospace, and financial services industries. He also directed the Hughes Advanced Computing Lab at Yale Science Park, where he conducted applied research in AI, Expert Systems, Machine Learning, and Neural Networks.  About Susan Parente: Susan is an Engineer/Consultant, speaker, and author with experience managing both software and hardware development. She is proficient in managing complex system implementation for companies seeking to use enterprise business software to improve business process efficiency. Susan is a regular contributor to the Software Process and Measurement podcast.    About Michael Milutis: Michael Milutis is an international keynote speaker, instructor, and 25-year veteran of the IT industry who has dedicated his career to helping individuals learn, develop, and compete within a shifting technology landscape.   About Mark Tolbert: Mark has over 30 years of experience in I.T., including 27 years at Hewlett-Packard. He successfully managed support programs and projects within HP Services. He is a full-time instructor for PMP Prep classes since November 2007. He is very passionate about project management and believes adopting the best project management practices and skills is crucial to the success of enterprises today.     

In this On Location episode during OWASP AppSec Global 2025 in Barcelona, Aram Hovsepyan, an active contributor to the OWASP SAMM project, brings a critical perspective to how the industry approaches security metrics, especially in vulnerability management. His message is clear: the way we collect and use metrics needs a serious rethink if we want to make real progress in reducing risk.Too often, organizations rely on readily available tool-generated metrics—like vulnerability counts—without pausing to ask what those numbers actually mean in context. These metrics may look impressive in a dashboard or board report, but as Aram points out, they're often disconnected from business goals. Worse, they can drive the wrong behaviors, such as trying to reduce raw vulnerability counts without considering exploitability or actual impact.Aram emphasizes the importance of starting with organizational goals, formulating questions that reflect progress toward those goals, and only then identifying metrics that provide meaningful answers. It's a research-backed approach that has been known for decades but is often ignored in favor of convenience.False positives, inflated dashboards, and a lack of alignment between metrics and strategy are recurring issues. Aram notes that many tools err on the side of overreporting to avoid false negatives, which leads to overwhelming—and often irrelevant—volumes of data. In some cases, up to 80% of identified vulnerabilities may be false positives, leaving security teams drowning in noise and chasing issues that may not matter.What's missing, he argues, is a strategic lens. Vulnerability management should be one component of a broader application security program, not the centerpiece. The OWASP Software Assurance Maturity Model (SAMM) offers a framework for evaluating and improving across a range of practices—strategy, risk analysis, and threat modeling among them—that collectively support better decision-making.To move forward, organizations need to stop treating vulnerability data as a performance metric and start treating it as a signal in a larger conversation about risk, impact, and architectural choices. Aram's call to action is simple: ask better questions, use tools more purposefully, and build security strategies that actually serve the business.GUEST: Aram Hovsepyan | OWASP SAMM Project Core Team member and CEO/Founder at CODIFIC | https://www.linkedin.com/in/aramhovsep/HOST: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.comSPONSORSManicode Security: https://itspm.ag/manicode-security-7q8iRESOURCESLearn more and catch more stories from OWASP AppSec Global 2025 Barcelona coverage: https://www.itspmagazine.com/owasp-global-appsec-barcelona-2025-application-security-event-coverage-in-catalunya-spainCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Dr. Jacob Barandes is a professor of Physics at Harvard University who studies the foundations of physics. He has emerged as a leading skeptic of the idea that our universe is somehow fundamentally mathematical in nature, marking a full cycle of more than two thousand years of ink spilled about the nature of the universe. Barandes has found that there is a way of modeling the basement membrane of reality as being made of bodies with location, where everything from superposition to electricity and magnetism are a product of the motions of these bodies. Our conversation spans the basic principles that Barandes has used to arrive at this conclusion, the vital role that confusion over what constitutes a “measurement” plays in producing a highly paradoxical interpretation of nature, and the fact that this debate about the nature of the universe - substance versus mathematics - has been raging for more than two thousand years, with no end in sight. MAKE HISTORY WITH US THIS SUMMER:https://demystifysci.com/demysticon-2025PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-show00:00 Go!00:05:40 – What Are Hilbert Spaces?00:10:14 – Why Complex Numbers Matter in Quantum Mechanics00:12:45 – Abstraction vs. Clarity in Physics00:17:17 – The Particle Misconception in Quantum Theory00:22:10 – What's Missing in Quantum Textbooks00:25:28 – What Is a Measurement in Quantum Mechanics?00:32:08 – The Problem of Self-Reference in Quantum Theory00:35:31 – Understanding the Heisenberg Cut00:39:37 – Decoherence Isn't Collapse00:49:47 – The Quantum Measurement Problem00:52:46 – Competing Interpretations of Quantum Mechanics01:00:00 – Toward a Real Quantum Reality01:06:25 – The Moral Responsibility of Scientists01:12:19 – Free Will and Physical Law01:16:01 – Material Science and Quantum Resonance01:20:01 – Aether, Electromagnetism, and Relativity01:27:21 – Why Scientific Progress Is Messy01:31:42 – The Limits of Scientific Explanation01:33:20 – Plato, Ethics, and the Modern World01:36:06 – Can Physics Define Good?01:39:14 – Why Physics Can't Capture the Human Spirit01:45:04 – Building Community in Physics01:48:22 – Trying Matters More Than Winning#quantumphysics, #philosophyofscience, #quantummechanics, #freewill, #complexnumbers, #decoherence, #metaphysics, #theoreticalphysics, #natureofreality, #philosophypodcast , #sciencepodcast, #longformpodcast ABOUS US: Anastasia completed her PhD studying bioelectricity at Columbia University. When not talking to brilliant people or making movies, she spends her time painting, reading, and guiding backcountry excursions. Shilo also did his PhD at Columbia studying the elastic properties of molecular water. When he's not in the film studio, he's exploring sound in music. They are both freelance professors at various universities. PATREON: get episodes early + join our weekly Patron Chat https://bit.ly/3lcAasBMERCH: Rock some DemystifySci gear : https://demystifysci.myspreadshop.com/allAMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysciBLOG: http://DemystifySci.com/blog RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

Live from MAU Las Vegas and sponsored by InMobi, this episode features a dynamic conversation about mobile performance marketing. Hosted by Kunal Nagpal, the discussion includes insights from Zach Gryphon (WaveMaker) and Maulana Moore (AppsFlyer). Together, they explore measurement frameworks, attribution challenges, AI in marketing, fraud detection, and the strategic importance of mobile apps as a growth channel and not just a companion tool. They stress the need for collaboration across brands, agencies, and MMPs, especially as privacy regulations, consumer behavior, and tech platforms continue to shift. The theme? It takes a village to win in modern performance marketing. Key Timestamps: 00:00–01:39 – Introductions: Roles at WaveMaker and AppsFlyer, and why performance marketing matters more than ever 02:33 – “Spy skills” icebreaker (time travel via Motown and home DIY skills) 04:55 – The modern measurement landscape: slow, medium, and fast decision frameworks 06:42 – Why internal data silos and misaligned incentives remain a challenge 09:00 – The role of education in promoting smarter attribution models like incrementality 10:22 – Privacy vs. personalization: Navigating a chaotic regulatory environment 13:00 – Cookies, SKAdNetwork, and why Apple's and Google's shifting strategies matter 17:20 – Regional differences in mobile maturity (APAC vs. North America) 20:10 – Why mobile apps are now key growth engines, not just support tools 21:30 – Full-funnel performance thinking and aligning KPIs with LTV 23:13 – The misunderstood role of MMPs in identifying fraud and optimizing outcomes 25:30 – Real-world uses of AI: From predictive analytics to creative optimization 29:13 – A philosophical take: Moving beyond spreadsheets and embracing AI architecture 32:49 – What marketers should expect from their agency, MMP, and DSP partners 36:30 – Why a true “village” mindset beats a collection of siloed experts Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev's Michael Campi, PepsiCo's Mike Glaser, and LiveRamp's Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2025 EMARKETER

Join Rabbi Joey Rosenfeld as he guides us through the world and major works of Kabbalah, Hasidic masters, and Jewish philosophy, shedding light on the inner life of the soul. To learn more, visit InwardTorah.org

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.