Podcasts about Measurement

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsAlanna answers these questions:What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?How is Snapchat uniquely positioned to support CPG brands in today's attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?Measurement is always a top concern for CPG advertisers. What's Snapchat doing to help brands prove ROI or incrementality? What's the most misunderstood metric in social advertising for CPG, in your opinion?How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?Let's close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this enlightening presentation, Alex Meaney breaks down the fundamental concepts of airflow in HVAC systems using practical analogies and real-world examples. Rather than diving straight into complex mathematics, Alex focuses on helping technicians and contractors understand what's actually happening inside ductwork and why traditional design methods may be falling short in modern residential systems. Alex begins by addressing one of the most critical yet misunderstood aspects of ductwork: the exponential relationship between duct size and airflow capacity. He explains that the difference between a 6-inch and 7-inch duct isn't just 17% more capacity—it's actually 36% more, because airflow is determined by cross-sectional area (which increases geometrically) rather than linear measurements. This fundamental misunderstanding leads to significant underperformance in many HVAC installations. The presentation tackles the confusion surrounding pressure terminology in the HVAC industry, where the single word "pressure" is used to describe four distinct concepts: static pressure, velocity pressure, pressure loss, and external static pressure. Alex uses creative analogies, including a memorable demonstration with an inflatable tube dancer (referencing the "used car lot" in his title), to illustrate how static pressure and velocity pressure are always in balance—when one increases, the other decreases proportionally. A major focus of the discussion centers on why the traditional 0.1 inches of water column per 100 feet friction rate, long considered standard in residential duct design, is no longer adequate for modern systems. Alex explains that today's homes have evolved significantly: they're larger, use more restrictive filters for air quality, have more complex coil designs, and often place equipment in suboptimal locations. These factors combine to create much higher system resistance than the 0.1 standard was designed to handle. He advocates for using lower friction rates (like 0.06) and emphasizes that proper duct sizing is more critical than ever. The presentation concludes with practical insights about system design philosophy, emphasizing that while homeowners may not complain about poorly performing systems, HVAC professionals should use objective measurement tools rather than customer satisfaction as the primary indicator of system performance. Alex stresses that craftsmen in the field will make systems work regardless of design flaws, but this shouldn't excuse poor initial design practices. Key Topics Covered Duct Sizing Fundamentals The geometric relationship between duct diameter and airflow capacity Why linear measurements can be misleading when calculating system performance The critical importance of proper duct sizing in modern installations Pressure Concepts Demystified Static pressure vs. velocity pressure and their inverse relationship How pressure and friction work together in ductwork systems External static pressure as a measure of fan capability The role of pressure in airflow generation and control Friction and Resistance in Ductwork Understanding friction as the primary enemy of airflow How fittings create equivalent lengths of straight duct The impact of direction changes and system components on airflow Comparing flex duct vs. metal duct friction characteristics Modern System Design Challenges Why traditional 0.1 friction rates no longer work effectively The evolution of residential systems: larger homes, better filters, complex coils Equipment placement strategies and their impact on system performance The "war on sensible" and "war on blowers" affecting modern HVAC design Measurement and Verification Methods Tools for measuring static pressure and velocity pressure The importance of using objective measurement tools over customer satisfaction Available static pressure calculations and their practical applications Manual D design principles and their real-world limitations Practical Design Philosophy Working backwards from blower capacity rather than arbitrary friction rates Balancing system performance with budget constraints The importance of central equipment placement for optimal airflow Professional standards vs. "good enough" mentality in system design   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android  

Female Labour Force Participation Rate (FLFPR) has been a cause for concern in recent years. But current measurement methods fail to capture the full spectrum of women's work—especially unpaid, casual and gig labour, leading to a distorted picture of reality.In this episode of All Things Policy, Suman Joshi speaks with the authors of the paper "Visualising the Invisible"—Sarika Choudhary, Amaresh Dubey, and Surbhi Malhotra—to explore how we can better measure women's work. They discuss what needs to change in our data and surveys, and how more accurate measurements can inform policy. All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find out more on our research and other work here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://takshashila.org.in/research-areas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our public policy courses here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://school.takshashila.org.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies and data utilization. Personalization is key to effective marketing campaigns. Loyalty should be viewed as a mindset rather than a program. Retail media presents new opportunities for brands to connect with consumers. Measurement and understanding of data are critical for driving business outcomes. The retail landscape is evolving, requiring brands to adapt to consumer preferences. In-store experiences can significantly enhance customer loyalty. Brands that understand their customers will succeed in a competitive market. Chapters 00:00 Introduction to AdTech and Edina's Journey 08:20 The Evolution of Client Relationships and Data Utilization 15:39 Retail Media and the Future of Commerce 20:28 Personal Brand Loyalty and Consumer Experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI.  Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven approach has changed traditional ROI expectations and how this shift has influenced financial executives' demands for precise outcomes.Check out our events page to register for the third episode, happening live on August 21. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

This week we're joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters.Episode highlights:Defining incrementality (without the jargon): Meghan breaks down why it's not just a buzzword — and how true incrementality can drive smarter decisions.Why retail media measurement is still so messy — and how brands can start untangling it without blowing up their workflow.The reality of cross-functional data meetings: what works, what doesn't, and how to avoid death by dashboard.The Amazon trap: Why brands often over-index on tried-and-true media investments (and what they're overlooking).How Clerdata helps teams think more like scientists — challenging assumptions, testing tactics, and shifting from gut to growth.Connect with Meghan on LinkedInGet the It'sRapid Creative Automation Playbook Take It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Dr. Alaina Szlachta, founder of By Design Development Solutions and a measurement architect specializing in data enablement. Dr. Szlachta shares her remarkable journey from academia to entrepreneurship, her passion for demystifying data, and concrete strategies for building more equitable and effective organizations through smart measurement.Below, find a timestamped summary featuring key moments of the conversation, each posed as a guiding question to help you explore the topics that matter most.

What's up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature or New Category? What Warehouse Native Really Means For Marketers (23:23) - How Decoupling Storage and Compute Lowers Analytics Costs (29:11) - How Composable CDPs Work with Lean Data Teams (34:32) - How Seat-Based Pricing Works in Warehouse Native Analytics (40:00) - What a Data Warehouse Does That Your CRM Never Will (42:12) - How AI-Assisted SQL Generation Works Without Breaking Trust (50:55) - How Warehouse Native Analytics Works (52:58) - How To Navigate Founder Burnout While Raising Kids Summary: István built a warehouse-native analytics layer that lets teams define metrics once, query them directly, and skip the messy syncs across five tools trying to guess what “active user” means. Instead of fighting over numbers, teams walk through SQL together, clean up logic, and move faster. One customer dropped their bill from $500K to $1K just by switching to seat-based pricing. István shares how AI helps, but only if you still understand the data underneath. This conversation shows what happens when marketing, product, and data finally work off the same source without second-guessing every report.About IstvánIstvan is the Founder and CEO of Mitzu.io, a warehouse-native product analytics platform built for modern data stacks like Snowflake, Databricks, BigQuery, Redshift, Athena, Postgres, Clickhouse, and Trino. Before launching Mitzu.io in 2023, he spent over a decade leading high-scale data engineering efforts at companies like Shapr3D and Skyscanner. At Shapr3D, he defined the long-term data strategy and built self-serve analytics infrastructure. At Skyscanner, he progressed from building backend systems serving millions of users to leading data engineering and analytics teams. Earlier in his career, he developed real-time diagnostic and control systems for the Large Hadron Collider at CERN. How Warehouse Native Analytics WorksMarketing tools like Mixpanel, Amplitude, and GA4 create their own versions of your customer. Each one captures data slightly differently, labels users in its own format, and forces you to guess how their identity stitching works. The warehouse-native model removes this overhead by putting all customer data into a central location before anything else happens. That means your data warehouse becomes the only source of truth, not just another system to reconcile.István explained the difference in blunt terms. “The data you're using is owned by you,” he said. That includes behavioral events, transactional logs, support tickets, email interactions, and product usage data. When everything lands in one place first (BigQuery, Redshift, Snowflake, Databricks) you get to define the logic. No more retrofitting vendor tools to work with messy exports or waiting for their UI to catch up with your question.In smaller teams, especially B2C startups, the benefits hit early. Without a shared warehouse, you get five tools trying to guess what an active user means. With a warehouse-native setup, you define that metric once and reuse it everywhere. You can query it in SQL, schedule your campaigns off it, and sync it with downstream tools like Customer.io or Braze. That way you can work faster, align across functions, and stop arguing about whose numbers are right.“You do most of the work in the warehouse for all the things you want to do in marketing,” István said. “That includes measurement, attribution, segmentation, everything starts from that central point.”Centralizing your stack also changes how your data team operates. Instead of reacting to reporting issues or chasing down inconsistent UTM strings, they build shared models the whole org can trust. Marketing ops gets reliable metrics, product teams get context, and leadership gets reports that actually match what customers are doing. Nobody wins when your attribution logic lives in a fragile dashboard that breaks every other week.Key takeaway: Warehouse native analytics gives you full control over customer data by letting you define core metrics once in your warehouse and reuse them everywhere else. That way you can avoid double-counting, reduce tool drift, and build a stable foundation that aligns marketing, product, and data teams. Store first, define once, activate wherever you want.BI vs Analytics vs Measurement vs AttributionBusiness intelligence means static dashboards. Not flexible. Not exploratory. Just there, like laminated truth. István described it as the place where the data expert's word becomes law. The dashboards are already built, the metrics are already defined, and any changes require a help ticket. BI exists to make sure everyone sees the same numbers, even if nobody knows exactly how they were calculated.Analytics lives one level below that, and it behaves very differently. It is messy, curious, and closer to the raw data. Analytics splits into two tracks: the version done by data professionals who build robust models with SQL and dbt, and the version done by non-technical teams poking around in self-serve tools. Those non-technical users rarely want to define warehouse logic from scratch. They want fast answers from big datasets without calling in reinforcements.“We used to call what we did self-service BI, because the word analytics didn't resonate,” István said. “But everyone was using it for product and marketing analytics. So we changed the copy.”The difference between analytics and BI has nothing to do with what the tool looks like. It has everything to do with who gets to use it and how. If only one person controls the dashboard, that is BI. If your whole team can dig into campaign performance, break down cohorts, and explore feature usage trends without waiting for data engineering, that is analytics. Attribution, ML, and forecasting live on top of both layers. They depend on the raw data underneath, and they are only useful if the definitions below them hold up.Language often lags behind how tools are actually used. István saw this firsthand. The product stayed the same, but the positioning changed. People used Mitzu for product analytics and marketing performance, so that became the headline. Not because it was a trend, but because that is what users were doing anyway.Key takeaway: BI centralizes truth through fixed dashboards, while analytics creates motion by giving more people access to raw data. When teams treat BI as the source of agreement and analytics as the source of discovery, they stop fighting over metrics and start asking better questions. That way you can maintain trusted dashboards for executive reporting and still empower teams to explore data without filing tickets or waiting days for answers.Merging Web and Product Analytics With a Zero-Copy ArchitectureMost teams trying to replace GA4 end up layering more tools onto the same mess. They drop in Amplitude or Mixpanel for product analytics, keep something else for marketing attribution, and sync everything into a CDP that now needs babysitting. Eventually, they start building one-off pipelines just to feed the same events into six different systems, all chasing slightly different answers to the same question.István sees this fragmentation as a byproduct of treating product and marketing analytics as separate functions. In categorie...

In this episode we're showing you how a deck of UNO cards can become one of your most versatile teaching tools, especially for measurement! From comparing lengths in Kindergarten to converting units in Year 4, we're sharing fun, hands-on activities that make maths more meaningful and less worksheet-heavy.We also take a trip down memory lane with some of our own data lesson experiences (remember those eye colour graphs?) and explore how we can create more memorable and nurturing moments in our maths classrooms today. In this episode, we cover: Using UNO cards to compare, tally, and graph in early yearsEngaging measurement games for all gradesStrategies for teaching unit conversions (litres, grams, millilitres & more)Creating data experiences students will actually enjoyIdeas for differentiation using UNO cards in measurement lessonsFREE game templates for busy teachers (see link below)With ideas for every primary year level, including free templates and tips for adapting lessons for mixed-ability groups, this episode will leave you excited to grab your UNO deck and start measuring!Rainbows ahead,Alisha and AshleighResources mentioned in this episode:Blog: Teach Measurement Using UNO CardsFREE Download: UNO Measurement Conversion Game TemplatesShare your own school data memories with us on Instagram: @rainbowskycreationsReady-to-go UNO resources: KindergartenGrade 1-2Grade 3-4 Grade 5-6I teach all the gradesAPPLE PODCAST | SPOTIFY  | AMAZONLet's hear from you! Text us!

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

In this episode, hosts Vassilis Douros and Marc Binkley discuss things that caught there eye over the last couple of weeks including the evolution of the creator economy, challenges in retail media measurement, the impact of AI on video advertising, and the transformation of performance marketing. They also analyze Ribena's nostalgic marketing campaign, highlighting the emotional connections brands can create with consumers.Enjoy the episode!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysThe creator economy is seeing significant mergers and acquisitions, indicating a shift towards formalization.Retail media networks are becoming increasingly fragmented, complicating measurement for advertisers.AI is revolutionizing video advertising, allowing smaller brands to compete with larger companies.Performance marketing needs to evolve from efficiency metrics to focus on consumer experience and connection.Brands should prioritize creating meaningful experiences over just measurable outcomes.The importance of breaking down silos between marketing teams to create cohesive consumer experiences.Measurement should go beyond last-click metrics to include engagement and journey quality.Ribena's campaign effectively taps into nostalgia, demonstrating the power of emotional connections in advertising.The rise of AI tools is making video production more accessible for smaller brands.Marketers need to rethink their strategies to adapt to changing consumer expectations and technological advancements.Chapters00:00 - Introduction00:53 - The Evolving Creator Economy04:29 - Retail Media Measurement Challenges08:27 - AI's Impact on Video Advertising12:19 - Innovative Marketing Strategies in Film15:55 - The Intersection of Film and Marketing17:12 - Evolving Performance Marketing to Experience Marketing21:51 - Redefining Success in Marketing25:24 - Nostalgia in Advertising: The Ribena CampaignLinks:Creator Economy Mergers and Acquisitions Heating Up!Link: https://www.businessinsider.com/creator-economy-mergers-acquisitions-heating-up-startups-private-equity-media-2025-7Brands demand better retail media measurement; retailers say it's not that easy; brands spend more anyway – latest IAB dataLink: https://www.mi-3.com.au/16-07-2025/retail-media-partners-pile-brands-boost-investment-iab-report-pins-measurement-majorGenAI Is Coming for Your CommercialsLink: https://www.tvtechnology.com/news/nearly-90-percent-of-advertisers-will-use-gen-ai-to-build-video-ads-according-to-iabBrad Pitt's F1 Movie Marketing: Full-Throttle Strategy BreakdownLink: https://www.brandvm.com/post/f1-movie-2025-marketing-strategy-brad-pittThe Marketing MomentPerformance Marketing to Experience EngineeringLink: https://thecma.ca/topic/articles/2025/06/10/from-performance-marketing-to-experience-marketing--engineering-meaningful-consumer-connections

In today's episode, we're talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity.We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next.We're also joined by Austin Santino, Client Development Manager at Tatari, who shares his perspective on how DTC brands are approaching TV. He breaks down what it really takes to get started with TV advertising, why it's more accessible than most brands think, and how Tatari is helping brands treat TV more like a performance channel. We talk about starting budgets, creative expectations, how attribution actually works, and what kinds of brands should (and shouldn't) be thinking about TV right now.If you're thinking about where to go next with your paid strategy, or how to evolve your channel mix beyond Meta, this episode will help you sense-check your timing, avoid wasted spend, and expand with more confidence.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction04:14 Exploring Channel Expansion and Diversification07:01 Current Media Mix and Strategies17:16 The Evolution of Media Mix Over Time25:50 Testing New Channels and Creative Strategies36:23 Insights from the Media Mix Journey42:06 Testing and Scaling Ad Strategies49:15 Creative Diversity and Measurement in Advertising01:01:04 Navigating TV Advertising: Insights and Strategies01:12:07 The Evolution of TV Creative: UGC vs. High Production01:21:25 Final Thoughts on TV Advertising and MeasurementPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsTatari.https://www.tatari.tv/?utm_campaign=16263599-Marketing%20Operators%20July&utm_source=marketing%20operators&utm_medium=podcastSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS⁠⁠ This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

This week, we're talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove's “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we are talking about how Unilever is breaking taboos, opening up new kinds of conversations and connecting with consumers in some unexpected places. Our guest is Ryu Yokoi Chief Media and Marketing Capabilities Officer for North America at Unilever. We're going to dive into DO'S Hot Seats campaign. It's a bold effort to normalize conversations around full body freshness and engage people across both digital and real world spaces. We'll be talking about how this campaign's activating across concerts, social, retail, and digital platforms. So let's get into it.Ryu Yokoi (00:46):It always starts with understanding our audience and also try to make our products really relevant and desirable in that context. And so the hot seats are originated from social listening within the community. And in particular, one of our, actually her name's Dana Pucci, who leads our PR and influencer work on Dove for North America is a big Charlie XCX fan. And she noted that the Incredible Sweat tour, which was driving and kind of owning the culture last summer in the brat summer, that was(01:21):Unfortunately the Sweat tour smelled not great. And it turned out that Charlie and Troy Sivan were going to be performing in Los Angeles the week before the launch of our new whole body deodorant. We kind did a takeover putting our product in the bathrooms. We sent in creators to sort of experience what a show is like when you can make sweats smell great. And the results were kind of magic because we got just unbelievable. The UVC on this and the Delight with folks attending a concert that actually smelled great was really fascinating, just fantastic response. And that week we had a really great launch of the product, first hitting the digital shells on Amazon and doing great.Damian Fowler (02:02):That sounded like a very fast activation for a campaign.Ryu Yokoi (02:06):It happened literally within 10 days.Damian Fowler (02:08):What was the war room like for that 10 days? How did you strategize to get that done?Ryu Yokoi (02:14):We always emphasize we want to build worlds instead of chasing moments. So when you have an idea of what you're trying to build with the brand, how you show up, then it becomes a lot easier.Damian Fowler (02:25):And tell me a little bit about the tone. I mean, one of you mentioned the humor element of it. Why is that real talk, that humor so key to Dove campaigns?Ryu Yokoi (02:34):Well, I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it. The brand is really comfortable in its own skin. We have a sharp understanding. I think that goes beyond a positioning statement to really understanding what this brand stands for, how it shows up in real life, what it would be like if you were to meet it and still be consistent in our building of that brand means to people.Damian Fowler (03:00):Yeah, I mean, I've got to say I live in New York and I've noticed the campaign on the New York, out of digital, out of home subway screens and it just totally cuts through and I noticed it. And of course you're standing on a New York City platform in terrible heat, humidity, and everyone's sweating. It's like a perfect placement.Ryu Yokoi (03:19):Well, I would say the subway work you've seen is really telegraphing that benefit, right? If you're blessed to be next to somebody who's wearing dove on the subway, then wow, this is a good ride. We've sponsored Charlie's spring tour and we're also showing up at other festivals like Lollapalooza, which have just provide another canvas for us to tell the story.Damian Fowler (03:38):Is it a case that once the campaign's out there in the wild, it builds its own momentum? Or are you actively trying to find new events, new points of pop culture? Kind of.Ryu Yokoi (03:47):That's exactly what we're trying to find, right, is we understand that if we're able to actually become part of the discourse, we're not just broadcasting ourselves in, but actively playing a role and helping people. And we had a similar case where the first weekend of Coachella people were again, lamenting unfortunately didn't smell great, and in this case somebody not us posted saying, well, I wish Dov would come and help here. We really had a lot of fun with it. We flew a plane over Coachella the second week saying, the cavalry's coming help is on the way we hear you need.Damian Fowler (04:24):That's good.Ryu Yokoi (04:25):Some help. And we're going to be there. We lined up folks around the entrances so that folks could kind of get freshen up on the way into the show or get freshened up, and more than a thousand people took advantage of that.Damian Fowler (04:35):Now, I wanted to ask you about some of the key signals or early reads on the campaign. I'm sure you're paying close attention as you evaluate the impact. What do you look for on your dashboard, as it were?Ryu Yokoi (04:47):Right. So I think first and foremost, you're right. Measurement is the most importantDamian Fowler (04:54):Thing.Ryu Yokoi (04:54):But first and foremost, we did this the week before we were launching the product. So the first signal was did we turn well? And weDamian Fowler (05:02):Did.Ryu Yokoi (05:02):And the ramp on the product was really terrific. But I think to your point, it's really important no matter what the channel that you're playing in, what are the leading indicators that we can correlate with performance? In this case, it was one where things happened so quickly and we knew there was literally nothing else happening when we did this, and so we were able to isolate that way.Damian Fowler (05:23):Are there other channels that you are kind of thinking about or could be targeted for the campaign?Ryu Yokoi (05:31):In principle, I want to be able to capture signal everywhere. For me it's just around understanding where are people discussing whatever it is that we're trying to get into the discussion on and being authentic there. So for us, Reddit is a channel we haven't used as much in the past. Certainly now I find it increasingly of relevance for us. So we're trying to build up a skillset there,Damian Fowler (05:55):EspeciallyRyu Yokoi (05:55):Given how important it is with ais. Right.Damian Fowler (05:58):What about audio? Is thatRyu Yokoi (06:00):Podcast? Absolutely podcast. So(06:03):I would say, again, this was highly before it became something that we were rolling out in real life. Oh my goodness, the word is spectator events. Before it became something we were doing in real life as spectator events, it was a highly music driven campaign because we had decided to reboot this classic hip hop song from a few decades ago. And so it was already sort of music oriented and had played that way. But yeah, so for us it's exactly to your point. If we're talking about something that we're doing that's focusing on music or spectators, obviously audio is going to have relevance. Where are Charlie's fans actually discussing this? It turned out it was happening on Reddit. We go there, where are they discussing their experience at the concerts? We were seeing a lot of chatter on TikTok around that. And so we moved there. So we try to be nimble and agile and really be where the discourse is happening.Damian Fowler (07:07):So we're going to zoom out a little bit and just look at the big picture of the landscape beyond the campaign. But as you think about where culture is heading, whether it's wellness, inclusivity, or body confidence, what does the campaign kind of tell us about where Unilever wants to go with its brands or its kind of messaging wants to put out into the marketplace?Ryu Yokoi (07:27):We're all about building desire for our brands at scale. So we want to engage with communities wherever they are. It's about having a deep understanding of who our shopper is, what is driving desire for them, who influences them, and how we can really engage with them and create a discourse where we can try to move towards many to many communication.Damian Fowler (07:49):One of the big challenges for Marcus is balancing the long-term brand building with the short-term sales results. And do you think that there's a tension there right now in a marketplace that's very much dialed into performance?Ryu Yokoi (08:01):Listen, I think that it's really important that you have the right measurement in place and that you can understand both the short-term and long-term effects of the investments that you're making. That's something we really pride ourselves on. We want to be the most outcome oriented advertiser in the marketplace. But the other thing I would say is that more and more data signals and shopability are making it so the funnel is collapsing and we're nearing places when it comes to QR or having true shopability in stream where even executions that in the past would've been considered the most upper funnel can actually drive a transaction in that moment. And I think a future of that's really exciting.Damian Fowler (08:40):So finally, we're going to get into some of these hot seat rapid fire questions here.Ryu Yokoi (08:44):Okay,Damian Fowler (08:44):So you ready?Ryu Yokoi (08:45):Yes, let's go.Damian Fowler (08:46):Alright. What's one thing you're obsessed with figuring out right now?Ryu Yokoi (08:50):We've been talking about how much we've built out resources in this area and all of the interconnections that the data allows us to make. That implies campaigns that become more and more complex and much more complicated to just flight even. And so one of the things that I'm obsessed with is how we simplify that. There's so much change happening to accommodate all of this stuff. So really my big focus right now is on how we make working in this digital landscape easier for everybody involved in it because the amount of choices that we have and the richest is never ending. And so just making that more sustainable.Damian Fowler (09:32):I love that. That's a great answer. What's missing from the media and marketing marketplace that you'd like to see?Ryu Yokoi (09:39):From a Unilever standpoint, we have a few direct to consumer brands that are able to sort of track the media journey all the way through to conversion, but in the bulk of what we sell in traditional, fast moving goods are moving through retail. So what's missing is some way to penetrate that clean from a data standpoint so that those of us brands that aren't doing DTC can have that all the way through. We manage that well today with leading indicators and fast signals, but there's I think even more richness out there for us if we're able to correct that.Damian Fowler (10:15):To bring this kind of full circle outside of CPG, is there a brand that you think is doing a great job connecting with culture right now?Ryu Yokoi (10:22):Yeah, so I would name two. One that we really admire is Lego. I just see the way that they have both made their products, both a vehicle for other brands to build their worlds while also building incredible worlds for themselves. So they've become kind of this almost currency within the way that so many other brands are trying to build their IP in the world. So whether it's like a Formula One drop a Star Wars drop a Harry Potter drop, these things each have so much hype around them and they've learned while doing that so that they're able to propel their own ip, which is really impressive to me. So the other, I would say we had a fantastic opportunity to work with this year as crumble cookie. They were dove soaps, deodorant, lotions that were fragranced inspired by crumble flavors. And so in partnering then we were able to build off of that and make our soaps, our body washes, our deodorants, one of the drops of the winter. We struggled to keep it on shelf. So I'm a big admirer of the work that they've done too.Damian Fowler (11:27):That sounds cool. And then final, final question here. So in Unilever kind of portfolio of brands Dove Ben and, and the goal has always been to spark conversations, that's how we started this conversation. I guess I'm wondering if you could share a moment that reminded you of the importance of that brand led cultural impact that you can have.Ryu Yokoi (11:51):Oh wow. There's so many, but I'll give Dove so that we can show the other side of the coin because we've been talking about a campaign as I was saying, that shows a more playful side, the humorous side of the brand, but one of the areas the brand has focused over the past few years, and we just celebrated 20 years of the Dove Self-Esteem program, and Dove is one of the leading providers of self-esteem education in the world. I think actually we give the most annually self-esteem workshops. And one of the areas we focused recently is body confidence in sport. And so we partnered with Nike a few years ago to do research on the topic of young women in sport. And what we discovered along with them was that young women as they reach their teen years, are dropping out of sports at an alarming rate relative to guys.(12:41):And the chief reason is body confidence is feeling comfortable in your own skin wearing the kinds of outfits that you're wearing when you're playing sports. And so we set out to, together with Nike, actually develop a curriculum for coaches, which is the Body Confidence Sport curriculum that literally teaches coaches how to talk to young women about their bodies in ways that are positive and not discouraging. And so we've now been leveraging almost Trojan Horse, our participation across the big game. Our role as a sponsor of March Madness, we activated it last year with em, Navarro at the US Open really across major sports temples. We've just signed our first kit sponsorship of Gotham FC in the New York, New Jersey area of the Women's Professional Soccer League. And we're partnering with them also where they have a program called Keep Her in the Game. That's all around keeping young women in the New York, New Jersey area, staying, playing soccer. And so all of this focused again on trying to create a platform where we can talk about this and encourage people to go and learn about this curriculum. And the most encouraging thing. A really long-winded answer to your question,Damian Fowler (13:58):That's great.Ryu Yokoi (13:58):What struck me was we were looking back at the research and our spots in the big game have generated really good discourse the past couple of years. Really positive response from folks who've been inspired, not just by the ads themselves, but also I think this year we were one of maybe only a handful of brands that delivered a purpose message in the game. The really encouraging is the group with whom it resonated the most was Girl Dads, right?Damian Fowler (14:26):Yeah.Ryu Yokoi (14:26):The very guys who are probably coaching on the weekend who probably need to know more about how to speak to these young women and keep them comfortable and inspired playing. So it's stuff like that that makes me see all the time. As I was saying earlier, for us it's around how can we show up, how can we add value? How can we actually help the community? And when we do that, then we build trust and then we can have different kinds of dialogues with people and they really know who we are.Damian Fowler (14:54):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Loving Caliber, and our associate producer is Sydney Cairns. And remember,Ryu Yokoi (15:03):I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it.Damian Fowler (15:12):I'm Damian, and we'll see you next time. 

Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we're also at an exciting moment. Leaders like the one on today's episode are connecting the dots in measurement and helping solve for real attribution.In this conversation, Chris Marine sits down with Madan Bharadwaj of M² to explore why there's no single source of truth in marketing performance and how triangulation attribution offers a more honest, practical way forward.They break down how triangulation pulls from platform data, incrementality modeling, and first-party signals, and why attribution should be treated as a strategic specialty—not just a line in a dashboard.Note: Campfire Consulting's Founder Chris Marine will be speaking at Programmatic I/O New York this September. The Campfire team will be there, and we'd love to see you and continue the conversation in person. If you're attending, drop us a line so we can be in touch! Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). Topics discussed in this episode:  Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools. Links & Resources Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvvtscp6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company's work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it's being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed targeting and media planning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Christian Cave of Caveman Wildlife joins the podcast to chat about his new documentary filmed in the Amazon Rainforest, catching the world's largest snake: The Green Anaconda. Christian tells the very detailed and interesting story of how he found, caught, measured, and captured all of the moments of the journey in finding the Green Anaconda. Christian discusses the documentary filming process from start to finish, including drone footage of the environment, some ending thoughts from commenters about the documentary, and a important conversation about sensationalism in the wildlife content creation genre. We also briefly discuss Genesis 1:26 and Christian's interpretation of the meaning when it comes to treatment of wildlife and how it encourages him to continue education of animals. If you're at all curious about the story of finding and capturing the world's largest snake and the incredible moments that came along with it, this episode is a great one to tune into. SHOW NOTES: https://www.animalsathomenetwork.com/233-caveman-wildlife/SPONSORS: Visit The BioDude: https://www.thebiodude.com/ Visit Zoo Med Labs here: https://zoomed.com/JOIN US ON PATREON: https://www.patreon.com/animalsathomeLINKS FROM THE EPISODE:Caveman Wildlife YouTube: https://www.youtube.com/@cavemanwildlifeCaveman Wildlife Instagram: https://www.instagram.com/cavemanwildlifeCaveman Wildlife TikTok: https://www.tiktok.com/@caveman_wildlife0:00 Introducing Christian Cave2:45 Coming Up: The Bio Dude3:21 Coming Up: Zoo Med Labs3:51 Welcome Christian - The Story of The Yacumama Documentary10:52 The Environment in Peru + Where Anacondas Are Found18:29 Fear In The Amazon + Catching Caimans23:02 The Bio Dude Substrates and Bug Grub24:03 Drone Shots of The Anaconda + Tracks27:42 Importance of The Guide in The Amazon29:06 The Moment Christian Spots The Anaconda + The Catch35:09 Zoo Med Labs University36:19 The Moment Of The Catch39:17 The Anaconda Bite Experience45:30 Sensationalism in Wildlife + Content Creation50:43 The Measurement of The Anaconda54:24 Opinions on Keeping Anacondas In Captivity57:38 Genesis 1:26 Interpretation1:02:39 Near Misses + More Bites1:06:49 Content Created By Christian + Future Plans1:15:20 “A Day In The Life Of Snakes” Children's Book1:18:02 Closing Thoughts

In this milestone 46th episode of the Oil & Gas Measurement Podcast, host Weldon Wright reflects on the journey of the podcast over the past three and a half years. He shares insights into what he's learned from hosting, highlights key themes and topic areas covered in past episodes, and previews a categorized directory to help listeners explore content relevant to their part of the industry. It's both a look back and a resource for navigating the growing archive of measurement knowledge.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

Getting marketing effectiveness principles to stick at major companies is harder than proving they work. Even when the data shows brand activity drives 65% of sales, internal structures and human psychology work against long-term thinking.This week, Elena and Rob are joined by Simon Peel, managing partner at The Other Lot and former Global Head of Media at Adidas. Simon shares how Adidas discovered that brand activity was driving 65% of sales across all channels, not the digital performance marketing in which they were heavily invested. He reveals the internal battles, years of education, and structural changes needed to make effectiveness principles stick at large organizations.Topics covered: [01:00] Why Adidas publicly admitted their digital advertising mistakes[10:00] The marshmallow effect and why humans default to short-term thinking[16:00] Differences between US and European adoption of effectiveness principles[20:00] Why measurement needs econometrics, randomized tests, and attribution[26:00] How light buyers drove 80-90% of revenue at both Adidas and Haleon[30:00] Why AI will perpetuate bad media buying practices  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2019 MarketingWeek Article: https://www.marketingweek.com/adidas-marketing-effectiveness/2019 Institute of Practitioners in Advertising Video: https://www.youtube.com/watch?v=rbT8TqBUgOsSimon Peel's LinkedIn: https://www.linkedin.com/in/simon-peel-28a83215/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In the Enterprise, there is a spectrum forming of aggressive adopters and passive resistors to AI usage. While there are no best practices yet, C-suites are pushing. So what are you waiting for?SHOW: 940SHOW TRANSCRIPT: The Cloudcast #940 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[DoIT] Visit doit.com (that's d-o-i-t.com) to unlock intent-aware FinOps at scale with DoiT Cloud Intelligence.[FCTR] Try FCTR.io (that's F-C-T-R dot io) free for 60 days. Modern security demands modern solutions. Check out Fctr's Tako AI, the first AI agent for Okta, on their website[VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself.SHOW NOTES:AI Eats the World (Benedict Evans)East Meets West 2025 (keynote presentation) The State of Consumer AI (2025 - Menlo Ventures)WHEN SHOULD YOU START ENGAGING WITH AI?Nobody wants to be told what to do; and everyone wants guidance on what to do[Experience from watching adoptions in the Enterprise]No job has ever been safe in the long runAI is like every new technology, it has a steep and long learning curve. But the beginning seems pretty easy. Nobody knows AI best practices at this pointNobody knows good AI KPIs at this pointNobody understands AI costs at this pointThe “older” generation can build on their existing domain experienceThe “younger” generation has always figured out new ways to work, be creativeEven CEOs aren't the ultimate boss - the market, boards, peer pressure, etc. - they will push trends, sometimes without all the dataFEEDBACK?

This week Jenn and Mal toast Bloody Marias in honor of the horror trilogy 28 Days/Weeks/Years Later. Discussing the difference between a zombie and a rage monster, the Naomi Harris + Jodie Comer supremacy, and the A-cock-alypse.

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal

Today I'll share my insights into the podcasting universe, from a software founder perspective. There are so many untapped opportunities in a space where budgets and expectations are growing massively, so why not talk about the most challenging issues and what could be gained if they were solved.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/the-podcasting-infrastructure-crisis-a-2-billion-industry-built-on-digital-duct-tape/ The podcast episode: https://tbf.fm/episodes/402-a-2-billion-industry-built-on-digital-duct-tapeCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, also touches on the evolving landscape of big creators acting as media companies and the current economic outlook from a business perspective.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

In this episode of Caring Greatly, K. Elliott Higgins III, MD, is Director of Health and Wellbeing for UCLA's Department of Anesthesiology and Perioperative Medicine, shares the origin of the Wellbeing Influencers Survey for Healthcare (WISH). The survey initiative began when Dr. Higgins and his team wanted more insight into specific drivers and barriers for wellbeing. He describes the process by which he and his team collaborated with an extended team of content experts to identify the eight critical drivers of team member wellbeing and then validate a set of questions that accurately assess these drivers and reliably predict key outcomes including burnout, intent to leave and professional fulfillment. Finally, Elliott shares the ways that the WISH survey is helping to facilitate culture change and team alignment by creating a shared lexicon and helping teams focus on changes that have the biggest impact on safety and wellbeing. He also outlines the team's efforts to test the survey's value in multi-center trials within anesthesia, as well as trials in other specialties, with hopes that the survey will help to improve cultures of care team safety and wellbeing across the healthcare ecosystem. The views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Stryker.

Você tem mais medo de cobras ou de cavalos? Tem mais medo de tubarões ou de vacas? Tem mais medo de viajar de avião ou de ônibus? Por que temos diferentes percepções de risco e como isso impacta nossas vidas?Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.>> OUÇA (56min 23s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*REFERÊNCIASSharkshttps://www.ipsos.com/en-us/sharks-half-51-americans-are-absolutely-terrified-them-and-many-38-scared-swim-ocean-because-them'Trust Us and Be Scared: The Changing Nature of Contemporary Risk' (2007)https://www.academia.edu/3791859/Trust_Us_and_Be_Scared_The_Changing_Nature_of_Contemporary_Risk_2007_Dangers, risks and threats: An alternative conceptualization to the catch-all concept of riskhttps://www.academia.edu/37585820/Dangers_risks_and_threats_An_alternative_conceptualization_to_the_catch_all_concept_of_riskFearful distortionshttps://www.sciencedirect.com/science/article/abs/pii/000579679290003YThe looming maladaptive style predicts shared variance in anxiety disorder symptoms: further support for a cognitive model of vulnerability to anxietyhttps://pubmed.ncbi.nlm.nih.gov/15533702/Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy optionshttps://www.sciencedirect.com/science/article/pii/S0308597X17302397Preparedness and phobias: A review.https://psycnet.apa.org/record/1987-18924-001Australian and U.S. News Media Portrayal of Sharks and Their Conservationhttps://conbio.onlinelibrary.wiley.com/doi/abs/10.1111/j.1523-1739.2012.01952.xInformation Avoidance: Past Perspectives and Future Directionshttps://journals.sagepub.com/doi/full/10.1177/17456916231197668?casa_token=_my1gZ7pbCYAAAAA%3A1FB96R8mpaeOHYms8BcrykMdP-5GxKZgE4kuQMUozY_NciO9koEL_ffuZ88TLfXlQ_CEcczFf3LiEnding The Past: International Law, Intertemporality, and Reparations for Past Wrongshttps://www.cambridge.org/core/journals/german-law-journal/article/ending-the-past-international-law-intertemporality-and-reparations-for-past-wrongs/9EE445F2FADF49A0C0A22164FB00855CThe Role of the Affect and Availability Heuristics in Risk Communicationhttps://onlinelibrary.wiley.com/doi/abs/10.1111/j.1539-6924.2006.00773.xThe power of numbers in natural hazard communication https://www.tandfonline.com/doi/abs/10.1080/13669877.2025.2512082?casa_token=R_K58B36UfwAAAAA:pHiki7Lj66t19JWw53l4Z6JJT7p9hbR5WZTqfhGVmJQRaee556f2R9w8vrRfJIfSHxK0KqzFfCoFRisk Perception: Reflections on 40 Years of Researchhttps://onlinelibrary.wiley.com/doi/abs/10.1111/risa.13599?casa_token=uU7IFghiq_0AAAAA:mWFx9uYkPwq9Rsu5OL974vQsPNLxpcWbZRlE41HiTq2Tb0mPt3AgjO1XZvT-Z1uovr3atc0UPtbtIN0Talk about the Pasthttps://journals.sagepub.com/doi/abs/10.1177/17506980251330529?casa_token=RIOOxMruAR8AAAAA%3AMhhZLeFXPAQSN7YfJH5KXr8n2EHhA8TG2FxTd86TNJdhWXXYwg0-zFIJcP7swzjIoB2s4V4nONMaWidespread misperceptions of long-term attitude changehttps://static1.squarespace.com/static/53b44b72e4b056a5b67a4fa1/t/62266e77ee9ae420d7fab9a4/1646685817535/pnas.2107260119.pdfThe illusion of moral declinehttps://www.nature.com/articles/s41586-023-06137-xBiased perceptions of public opinion don't define echo chambers but reveal systematic differences in political awarenesshttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0324507Gender, Self-Regulation, and Motivationhttps://www.taylorfrancis.com/chapters/edit/10.4324/9780203831076-14/gender-self-regulation-motivation-judith-meece-jason-painterWhere Does Gender Fit in the Measurement of Self-Control?https://journals.sagepub.com/doi/abs/10.1177/0093854810369082?casa_token=OTwNB3orA6sAAAAA:R-Fs8c9a5764Cy5Xi97krEXREeERUML2E76NmkpTgXm8AtjIaZV4-Ldd8toh2Nu3hhrcT55Gy-ojNaruhodo #309 - Por que sentimos medo? - Parte 1 de 2https://www.youtube.com/watch?v=xNwl26ZbVD8Naruhodo #310 - Por que sentimos medo? - Parte 2 de 2https://www.youtube.com/watch?v=cqkh5IdfQQMNaruhodo #348 - Sentir medo e ansiedade é algo ruim?https://www.youtube.com/watch?v=u30dN7ACvE4Naruhodo #229 - O medo aumenta a produtividade no trabalho?https://www.youtube.com/watch?v=HladRKLnJ_UNaruhodo #317 - Por que algumas pessoas têm "medo" de buracos?https://www.youtube.com/watch?v=qE_LIxYBX_4Naruhodo #112 - Por que as pessoas têm medo de avião?https://www.youtube.com/watch?v=myfdIxsHgx0&t=53sNaruhodo #114 - Por que pássaros não têm medo de altura?https://www.youtube.com/watch?v=B-9hd04pvgwNaruhodo #226 - Como lidar com epidemias?https://www.youtube.com/watch?v=qZSiU9JLDloNaruhodo #378 - Por que avisos de perigo não são seguidos?https://www.youtube.com/watch?v=lKabJ3lQOHUNaruhodo #433 - Existe amizade entre homens e mulheres? - Parte 1 de 2https://www.youtube.com/watch?v=EFVaBfGaowgNaruhodo #434 - Existe amizade entre homens e mulheres? - Parte 2 de 2https://www.youtube.com/watch?v=H6D1yCni0rcNaruhodo #369 - É mais difícil fazer amigos quando envelhecemos?https://www.youtube.com/watch?v=e7yl-9-T6xcNaruhodo #218 - Existe a tal "sorte de principiante"?https://www.youtube.com/watch?v=WOWxol6g4kcNaruhodo #262 - Por que damos mais atenção às notícias ruins?https://www.youtube.com/watch?v=umjcdvz3jeoNaruhodo #280 - Por que as pessoas compartilham fake news?https://www.youtube.com/watch?v=-4N8SSKiUsUNaruhodo #324 - Por que sentimos nostalgia?https://www.youtube.com/watch?v=UHajyH8RFSANaruhodo #360 - O que é e como lidar com o bullying?https://www.youtube.com/watch?v=vyTcYk6f-bA*APOIE O NARUHODO!O Altay e eu temos duas mensagens pra você.A primeira é: muito, muito obrigado pela sua audiência. Sem ela, o Naruhodo sequer teria sentido de existir. Você nos ajuda demais não só quando ouve, mas também quando espalha episódios para familiares, amigos - e, por que não?, inimigos.A segunda mensagem é: existe uma outra forma de apoiar o Naruhodo, a ciência e o pensamento científico - apoiando financeiramente o nosso projeto de podcast semanal independente, que só descansa no recesso do fim de ano.Manter o Naruhodo tem custos e despesas: servidores, domínio, pesquisa, produção, edição, atendimento, tempo... Enfim, muitas coisas para cobrir - e, algumas delas, em dólar.A gente sabe que nem todo mundo pode apoiar financeiramente. E tá tudo bem. Tente mandar um episódio para alguém que você conhece e acha que vai gostar.A gente sabe que alguns podem, mas não mensalmente. E tá tudo bem também. Você pode apoiar quando puder e cancelar quando quiser. O apoio mínimo é de 15 reais e pode ser feito pela plataforma ORELO ou pela plataforma APOIA-SE. Para quem está fora do Brasil, temos até a plataforma PATREON.É isso, gente. Estamos enfrentando um momento importante e você pode ajudar a combater o negacionismo e manter a chama da ciência acesa. Então, fica aqui o nosso convite: apóie o Naruhodo como puder.bit.ly/naruhodo-no-orelo

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.

In this value-packed episode of Torsion Talk, Ryan Luchia pulls back the curtain on one of the garage door industry's biggest silent killers—bad margins. From quoting errors and labor miscalculations to underbidding installs and measurement slip-ups, Ryan walks through the real-world traps that drain profitability from even the busiest garage door companies. If your revenue looks healthy but your bank account doesn't, this is the podcast you need.Ryan shares hard-won lessons from his own business at Aaron Overhead Doors, including how incorrect labor estimates, broken quoting systems, and missed upsells can eat away at profits one job at a time. You'll hear about the impact of AI, leadership development through GDU (Garage Door U), and how to build a stronger quoting and install process that scales with precision.Get insider updates on the Fort Lauderdale intensive, a workshop-style mastermind limited to a few select garage door pros. Ryan also spotlights tools like Phil Pulse and SureWinder that are transforming daily operations. Whether you're looking to trim costs, build brand over leads, or fix inefficiencies in your quoting and labor practices, this episode delivers clarity.Some hot-button topics we dive into:-Profit margin leaks in labor and installs-Why job costing is your business's financial lifeline-How to quote with confidence and avoid emotional discounting-Leveraging AI for phone answering and business automation-The cost of callbacks, warranty work, and missed add-on opportunities-Building a quoting SOP to scale with your business-Why revenue is vanity and profit is sanity-Tips for using GDU and masterminds to grow smarter, not just biggerPlus, Ryan reveals his “one-process challenge” to help tighten operations this week—and why sometimes all it takes is one solid improvement to protect your bottom line.If you're a garage door business owner navigating economic headwinds, rising competition, and the daily chaos of running a service company—this episode is your roadmap to staying profitable and sane.Join our Garage Door Entrepreneurs Facebook Group to connect with other pros who are building smart, efficient businesses.Want in on the next intensive? Message Ryan on Facebook or DM him directly to apply. Spots are extremely limited.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this comprehensive episode of the HVAC podcast, Bryan hosts an in-depth discussion about dehumidification technologies with two industry experts: David Schurk, National Sales Manager for Innovative Air Technologies, and Nikki Krueger from Santa Fe Products. The conversation explores the fundamental differences between compression refrigeration dehumidification and solid desiccant systems, providing valuable insights for HVAC professionals dealing with moisture control challenges. David Schurk brings 44 years of industry experience and serves as an ASHRAE Life Member and Distinguished Lecturer, teaching humidity control professional development courses. His expertise focuses on solid desiccant dehumidification systems for industrial and heavy commercial applications. Nikki represents Santa Fe Products, pioneers of whole-house ventilating dehumidification technology since the mid-1990s, and discusses the growing residential and light commercial market demands driven by tighter building construction and stricter energy efficiency requirements. The discussion delves into the critical importance of understanding dewpoint versus relative humidity measurements, a fundamental concept that often confuses technicians in the field. The experts explain how the dew point remains consistent throughout a space while relative humidity can vary dramatically based on temperature differences between rooms, floors, and ceilings. This understanding is crucial for proper system design, troubleshooting, and customer education, especially as homeowners become increasingly aware of indoor air quality concerns. The conversation also addresses the intersection of building science and dehumidification technology, emphasizing that proper moisture control requires both well-designed building envelopes and appropriate mechanical systems. From residential applications dealing with tighter construction and mechanical ventilation requirements to industrial processes like lithium battery manufacturing requiring extremely low humidity levels, the experts highlight how different technologies serve specific market segments while sometimes overlapping in commercial applications. Key Topics Covered Fundamentals of moisture control  Compression refrigeration dehumidification Solid desiccant technology  Market applications and demand drivers Building envelope importance  Measurement and troubleshooting  Water activity levels and mold prevention Technology boundaries  Energy considerations Installation challenges   Learn more about Santa Fe's products at https://www.santa-fe-products.com/, and learn more about David's work at https://www.dehumidifiers.com/. Both David Schurk and Nikki Krueger are active on LinkedIn, too.   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

In today's digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what's actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what's changing, what's still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/marketing-in-a-zero-click-world/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Brand Story and Rand Fishkin(03:55) The Importance of Understanding Your Audience(09:34) Navigating the Zero-Click Search Era(17:45) The Shift in Marketing Attribution and Measurement

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you'll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing is trackable→ What “triangulation” means in modern marketing measurement→ How to talk to your CFO about marketing ROI→ Why Funnel.io combines MMM, MTA & experiments — and why that matters→ Tips for spotting bad data and fixing marketing data quality issues

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Get your free Nutrition 101 guide at witsandweights.com/free to understand the fundamentals of nutrition without getting lost in the weeds, including how to set up energy balance, macronutrients, and calories in a way that actually makes sense--"Calories don't exist, they're just made-up numbers.""You don't eat calories, you eat food."These statements have gained traction on social media, usually from people trying to dismiss energy balance or suggest that tracking food is meaningless.But this argument reveals a fundamental misunderstanding about measurement in science and engineering.Let's dismantle the anti-calorie argument for good.Learn why calories are actually one of our most precise tools for understanding energy and how, at the same time, you don't need to obsessively count every calorie to benefit from understanding energy balance, and acknowledging their importance doesn't mean ignoring food quality, hormones, or individual differences.Main Takeaways:Calories are a precise unit of energy measurement, just like miles measure distance and money measures valueThe "calories aren't real" argument is a category error that could invalidate any scientific measurementBomb calorimetry directly measures the chemical energy in food's molecular bondsReductionism through measurement is how we understand and control complex systemsCalories provide a foundational tool that works alongside other factors like food quality and hormonesEpisode Resources:Try MacroFactor for free with code WITSANDWEIGHTS - the app that uses calorie data to calculate your actual metabolismTimestamps:0:02 - The "calories aren't real" argument 4:06 - Measurement validity and category error 6:24 - What calories actually measure and why they're precise 7:42 - Useful approximation vs. perfect measurement 10:59 - 3 reasons people dismiss calories 14:18 - How we use calories for real nutrition results like fat lossSupport the show

FSA County Committee Elections Using Lasers to Measure Cow Burps Redwater Disease in Cattle   00:01:05 – FSA County Committee Elections: Kansas Farm Service Agency agricultural program specialist, Allison Womack, starts the show as she chats about county committee elections, the emergency conservation program, acreage reporting and other FSA programs. Farmers.gov   00:12:05 – Using Lasers to Measure Cow Burps: Continuing the show is Brian Washburn, physicist and project leader at the National Institute of Standards and Technology, discussing how he and a team are using lasers to measure cow burps.   00:23:05 – Redwater Disease in Cattle: Brad White, Bob Larson and Brian Herrin end the show as they talk about redwater disease and what it is on a recent Cattle Chat podcast from the Beef Cattle Institute.  BCI Cattle Chat Podcast Bovine Science with BCI Podcast Email BCI at bci@ksu.edu     Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques.Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic methods driven by AI. Learn how SEO is adapting to changes in user behavior, including the rise of AI overviews and the challenges of measuring their impact.Plus, don't miss King's tips on leveraging advanced tools and strategies to stay ahead in the ever-changing SEO landscape.Links from the episode:Mike King on LinkedIniPullRankQforiaShow Notes:00:00 Introduction to Mike King00:23 Mike King's Early Career and Achievements00:38 Transition to Digital Marketing01:08 Future of SEO and Measurement Challenges01:51 Understanding SEO Metrics04:36 Google's AI Overviews and User Behavior05:21 SEO as a Brand Channel07:45 Challenges in Measuring SEO Effectiveness09:21 Impact of AI on SEO Traffic11:49 Evolving SEO Measurement Techniques18:22 Tools and Strategies for SEO Measurement25:07 Understanding Query Fan Out and Reasoning in SEO28:42 Client Education and Shifts in Search Behavior32:57 Improving Relevance and Content Structure36:04 Measuring SEO Performance and Authoritativeness43:25 Sentiment Analysis and Query Fan Out46:03 Reframing SEO for Better Investment48:41 Final Thoughts and Incremental Insights

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

Employer branding reflects your organization's public perception—and you can measure its effectiveness.     In a world where any job candidate can see your reputation at a glance online, employer branding is essential. How is employer branding different from other branding, and how can companies measure the ROI?     Join Steve Odland and guest Erka Amursi, principal researcher in the Human Capital Center at The Conference Board, to find out the history of employer branding, the challenges in measuring ROI, and why change management can help employer branding efforts succeed.    (00:38) The Evolving Role of the CHRO (01:43) Strategic Partnership and Talent Management (03:14) CHROs in the Boardroom (07:03) Global Perspectives on Corporate Governance (08:49) Research Methodology and Insights (10:17) CHROs' Collaboration with C-Suite Members (13:04) Future Skills for CHROs (18:17) Board and CEO Support for CHROs    For more from The Conference Board:  The ROI of Employer Branding: The Case for Measurement   The ROI of Employer Branding: Approaches for Demonstrating Impact  What is the ROI of Your Employer Branding Efforts? 

Episode 342 of RevolutionZ reconsiders how to evaluate success in our struggles against Trumpian fascism.When someone asks how a protest went, what are we really measuring? Our feelings? Media coverage? Participation numbers? Or something more substantive? Being vague about what matters is our movement measurement problem.This episode proposes four essential metrics that truly matter: Did our actions inspire continued involvement? Did we raise consciousness among those who witnessed our efforts? Did we grow commitment and strengthen the movement? And did we communicate to power-holders that we won't back down?Via reflections on experiences during Vietnam War protests, the episode illustrates how unrealistic expectations can demoralize rather than empower. He offers practical suggestions for the upcoming July 17th demonstrations—from coordinated clothing colors to unified messaging—as possible ways to  enhance movement solidarity and impact.The episode goes beyond tactics to strategy including assessing the counterproductive dismissal of Trump supporters as simply "stupid," the strategic limitations of violence, and the false dichotomy between electoral work and direct action. The message is that diverse approaches can coexist within a unified framework if we judge each by its contribution to movement growth and effectiveness.The episode moves beyond subjective feelings toward strategic thinking to  advance progressive goals. The struggle against fascism, all kinds of inequity and injustice, and ecological collapse demands nothing less than our clearest thinking about what works, what doesn't, and how we measure the difference.Support the show

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

Presented by Lauren Stibgen Have you set some goals lately: personal or professional? How are they impacting how you show God's love? Goals are important: personally and professionally. In the context of work, goals help us understand our part in a larger vision or project that impact our organization. Outside of work, goals can help us focus on achieving in other aspects of our life like health or finance. I would argue any good goal can go bad, especially when it takes us away from what is most important to God. Again, Scripture tells us God wants us to love him and love others as we love ourselves. How full is your goal set both at work and personally? Is this filling your time so much that you are not able to love God or love others? We live in a metric-based, title-hungry culture. When we set goals, how are we being measured, and what is the reward? When the measurement and reward become more important than God, we start walking down that slippery slope. Are you in sales? Perhaps you take an extra lead or two that will help win a trip or sweeten a bonus, but this causes a colleague to miss their goal by a margin. Or maybe you end up staying late to get more done and skip a church commitment. Are you working a lot of overtime to make your metrics look better than others at work and miss time connecting with a friend in prayer? Perhaps you feel like you are pulling a lot of weight on a project and complain about a colleague, not knowing they are suffering a personal hardship. Personally, have you set goals that compromise your time spent in God's Word, or are you doing activities you enjoy but keep you away from showing love to your family? Measurement and reward: They are not bad but can become bad when they are not balanced with our thoughts about God and our love for others. We are already winning in the eyes of God if we have accepted Jesus as our Lord and Savior. How can we show this to others? Maybe you pass those sales leads along, help balance the workload to make your team look better or ask questions when a colleague is falling behind on a project. We are called to walk differently. Our reward is much greater than any trip or title we could ever achieve here on earth! How can we show others this type of love? Not the pizza and coffee love. Not the “I love my dog” love. Not the “I love the way the color looks on you” love. I mean the “I want to share life with you” love—the proverbial “I would give to someone event if it hurt” love. The love that weeps with those who weep and rejoices when others rejoice. When we are too busy, it is easy to give the glossy heart and flowers love. It is harder to focus on and think about how God wants us to show his love to others.

In this episode, we dive into the vital role of Measurement, Monitoring, Reporting, and Verification (MMRV) in the success of Carbon Capture, Utilization, and Storage (CCUS) projects. Joined by experts Pramit Basu and Sergey Kotov from Baker Hughes, we explore why MMRV is more than just a regulatory checkbox—it's a foundational pillar for long-term storage security, risk mitigation, and market credibility in the evolving carbon economy.

In Episode 15 of this season's Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.Podcast  Breakdown00:00 - 05:13 Introductions, Travel Stories & Bold Firsts 05:14 - 12:00 Cultural Curiosity & Purposeful Exploration 12:01 - 18:00 Career Foundations & Entering Advertising 18:01 - 26:00 Diving into Programmatic & Pharma Strategy 26:01 - 36:00 Strategy, Measurement & The Power of Personalization 36:01 - End The Future of Media & Advice for Staying Ahead

In this episode, Weldon Wright speaks with Brian Sowell, Group Product Manager for Measurement at Quorum Software, about the evolution of gas measurement systems over the past two decades. The conversation explores Brian's extensive experience with multiple systems—including Quorum Measurement, PGAS, and FLOWCAL—and how industry demands have shaped the capabilities of modern measurement software. The episode highlights how measurement systems have grown from basic data collectors to sophisticated tools supporting data validation, regulatory compliance, and seamless integration with broader operational and accounting systems.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

Clinical Pearls from Dr. Dominic D'Agostino: Therapeutic Strategies and Clinical Success with the Ketogenic Diet  For this week's episode of the Clinician's Corner, we're doing something differently. We have gone into the archives and pulled out clinical pearls from some of our favorite episodes, and we're starting today with one of our most popular interviews with Dr. Dominic D'Agostino - where we unpack the ketogenic diet in all its nuances.   This interview first aired back in 2023, and the full interview can be viewed here.    Clinical pearls we extracted from the original interview: When the ketogenic diet is best used clinically; when it's contraindicated; and how to structure it for best results What the latest research is telling us about therapeutic application of this protocol - from metabolic health to neurological considerations and cancer  Exogenous ketones: when and how to use them  The intricacies of macronutrient ratios and when/how to cycle in and out of ketosis Measurement: the best forms for tracking ketosis and other key biomarkers to monitor   The Clinician's Corner is brought to you by Restorative Wellness Solutions.  Follow us: https://www.instagram.com/restorativewellnesssolutions/    Connect with Dr. D'Agostino: Website: https://drdominicdagostino.com/ Instagram:  https://www.instagram.com/dominic.dagostino.kt/    LinkedIn:  https://www.linkedin.com/in/dominic-d-agostino-156014b/ Twitter:  https://twitter.com/DominicDAgosti2      Learn more about the ketogenic diet here: https://ketonutrition.org/    Timestamps:  00:00 History and Uses of Ketogenic Diet 06:25 Liver's Role in Ketone Production 07:22 Preventing Kidney Stones on Keto 13:15 Ketogenic Diet Supplement Tips 14:58 Minimal Supplements for Ketogenic Diet 18:07 Misleading Marketing of 1,3-Butanediol 24:08 Advanced Hormone and Metabolomics Testing 27:20 Monitor Meds During Diet Changes Speaker bio:   Dr. D'Agostino is a tenured Associate Professor at the University of South Florida (USF) Morsani College of Medicine in the Department of Molecular Pharmacology and Physiology. He teaches medical neuroscience, medical physiology, nutrition and neuropharmacology. He is also a Research Scientist at the Institute for Human and Machine Cognition (IHMC) to assist with their efforts towards optimizing the safety, health and resilience of the warfighter and astronaut. His primary research focuses on developing and testing nutritional and metabolic-based therapies for a variety of disease states and advancing the use of metabolic-based therapies into human clinical applications.   Keywords:  ketogenic diet, therapeutic ketosis, blood ketone levels, exogenous ketones, metabolic therapies, epilepsy, neuroprotection, anti-seizure strategy, type 2 diabetes, weight loss, cancer, muscle wasting, Parkinson's disease, Alzheimer's disease, migraines, polycystic ovary syndrome, psychiatric disorders, bipolar disorder, anxiety, autism, traumatic brain injury, non-alcoholic fatty liver disease, stroke, GLUT1 deficiency, carnitine supplementation, kidney stones, electrolyte balance, MCT oil, creatine monohydrate, caffeine and ketone production, comprehensive blood work Disclaimer: The views expressed in the RWS Clinician's Corner series are those of the individual speakers and interviewees, and do not necessarily reflect the views of Restorative Wellness Solutions, LLC. Restorative Wellness Solutions, LLC does not specifically endorse or approve of any of the information or opinions expressed in the RWS Clinician's Corner series. The information and opinions expressed in the RWS Clinician's Corner series are for educational purposes only and should not be construed as medical advice. If you have any medical concerns, please consult with a qualified healthcare professional. Restorative Wellness Solutions, LLC is not liable for any damages or injuries that may result from the use of the information or opinions expressed in the RWS Clinician's Corner series. By viewing or listening to this information, you agree to hold Restorative Wellness Solutions, LLC harmless from any and all claims, demands, and causes of action arising out of or in connection with your participation. Thank you for your understanding.  

Jason Olson and Jabra Ghneim join Greg once again as attacks from both Israel and Iran continue. Who is obviously in the right? Where does it go from here? What does the rest of the Middle East really think about this? Trump goes bold. Doubles down. Jason Olson holds his Ph.D. in Near Eastern and Judaic Studies from Brandeis University (2016). His first book, “America's Road to Jerusalem,” was released by Lexington Books in 2018. He researched the role of Christian Zionism in the development of a pro-Israel U.S. foreign policy. His second book, “The Burning Book,” won the 2022 Association for Mormon Letters award in creative nonfiction. In his doctoral studies, Jason held fellowships with The Schusterman Center for Israel Studies, Crown Center for Middle East Studies, Hertog Global Strategy Initiative at Columbia University, Israel Institute, American-Israeli Cooperative Enterprise, and the American Jewish Archives. In 2013, he served as teaching fellow for the Summer Institute for Israel Studies (Brandeis), where he educated an international group of scholars in Israel and the Palestinian territories. Jabra Ghneim is an educator, translator, and researcher with deep expertise in language services, refugee integration, and Middle Eastern affairs. A native Arabic and English speaker, he has led major translation and localization efforts for faith-based organizations and U.S. government clients, including curriculum design, interpretation, and training for Arabic, Farsi, Pashto, and other critical languages. For over three decades, he has served as the lead Arabic interpreter and translator for The Church of Jesus Christ of Latter-day Saints, translating sacred texts, including the Book of Mormon and Doctrine and Covenants, into Arabic. He holds a PhD in Educational Inquiry, Measurement, and Evaluation and an MSc in Economics from Brigham Young University, as well as a BA in Economics and Finance from Yarmouk University in Jordan. Jabra is passionate about cultural bridge-building, Jewish-Arab relations, and the power of language to connect people across divides. Website- www.cwicmedia.com

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