Podcasts about Measurement

Criminal Behaviorology Episode # 68Title:  An Intro to Crime and Behavior AnalysisThe entire presentation can be found on the YouTube channel: @criminalbehaviorology - https://youtu.be/nDNz08DgIJ0The views of our guests do not necessarily reflect those of Criminal Behaviorology, nor our sponsors. Donate to Criminal Behaviorology Patreon:https://www.patreon.com/cw/u81930699Once a student. Now I lecture. I graciously accepted this opportunity to speak at my alma mater. I hope this lecture serves as an introduction to this field. As I have discussed in previous episodes, there are many different areas to cover in this subspecialty. I did not include the questions from students, but one can deduce from my answers what the focus is. Also, from the highlights below.Highlights:- Literature in support of using ABA in Forensic Psychology- Association for Behavior Analysis International Special Interest Groups- Different forensic settings where ABA can be applied- The challenge of implementing ABA in forensic settings- “Fitness” or competency to stand trial- Social validity and social significance- Measurement of the presenting problem, as best we can do- Generality in forensic settings- The systems perspective when it comes to solving problems- Q & A (Just the “A” rather)Look up CrimBehav on Facebook: facebook.com/CrimBehav.Criminal Behaviorology on Blogger. CB Podcast Sites:https://podcasters.spotify.com/pod/dashboard/episodeshttps://itunes.apple.com/us/podcast/criminal-behaviorology/id1441879795?mt=2&uo=4  https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83MzY4OWFjL3BvZGNhc3QvcnNz https://open.spotify.com/show/5VM7Sjv762u7nb91YWGczZ  https://www.breaker.audio/criminal-behaviorology  https://overcast.fm/itunes1441879795/criminal-behaviorology  https://pca.st/Q38w  https://radiopublic.com/criminal-behaviorology-GEv2AZ  https://www.stitcher.com/podcast/anchor-podcasts/criminal-behaviorologyOn YouTube:https://www.youtube.com/channel/UCKSVoZOBwCG28xMnuPq_GtwOn Rumble:https://rumble.com/c/c-1826027On Locals Social Media:https://criminalbehaviorology.locals.com/?showPosts=1https://criminalbehaviorology.locals.comOn Twitter:https://twitter.com/CrimBehavOn Patreon:https://www.patreon.com/user?u=81930699Amazon:https://music.amazon.com/podcasts/a3604516-0645-4341-a792-75d10754556d/criminal-behaviorologyPlease write a review on any of our podcast sites listed above. Questions, comments, and requests for transcripts to:  criminalbehaviorology@gmail.comThank you for listening.

How do health care quality measures get created, and are we measuring too much? In this episode, Jeff Geppert, Senior Research Leader at Battelle Memorial Institute, discusses the lifecycle and future of health care quality measurement in value-based care. He explains how measures move from multi-year development and evidence testing through endorsement and CMS rulemaking before being implemented in federal programs. He addresses concerns about measurement overload, noting that health care complexity has driven the growth in measures but that rising infrastructure costs, interoperability demands, and AI adoption may force greater focus and parsimony. He also shares why he's optimistic that emerging technologies will better align quality measurement with quality improvement, helping uncover root causes of variation and drive meaningful value in care delivery. Tune in to explore where health care measurement is headed, and why the future may be more focused, fair, and impactful than ever. Resources: Connect with and follow Jeff Geppert on LinkedIn. Follow Battelle Memorial Institute on LinkedIn and explore their website! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Webb, Managing Director of Superorganism, joins Erum and Karl to discuss why biodiversity is the next frontier for venture capital. After 15 years backing SaaS unicorns and marketplaces, Kevin made a radical pivot to launch a $25M fund focused exclusively on biodiversity-driven startups. In this conversation, Kevin breaks down why nature has been catastrophically undervalued in our economic systems, how his fund identifies venture-scale opportunities in everything from invasive species leather to AI-powered ecosystem monitoring, and why measuring biodiversity is infinitely harder than tracking carbon emissions. He shares portfolio highlights including companies turning Burmese pythons into luxury goods, explains why sea otters would make ideal board members, and reveals the cultural, technological, and regulatory shifts that could transform biodiversity from a conservation concern into a mainstream asset class within the next decade. This episode is essential listening for founders, investors, and anyone interested in the intersection of nature, technology, and capital.Grow Everything brings the bioeconomy to life. Hosts Karl Schmieder and Erum Azeez Khan share stories and interview the leaders and influencers changing the world by growing everything. Biology is the oldest technology. And it can be engineered. What are we growing?Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.messaginglab.com/groweverything⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chapters:(00:00:00) - Nature as Undervalued Infrastructure(00:01:00) - AI, Intelligence Premium, and Economic Disruption(00:05:00) - Animation, Uploaded Intelligence, and Biotech Narratives(00:09:00) - Color, Bio-Dyes, and Experiencing the World(00:12:00) - Kevin Webb's Journey from SaaS to Biodiversity VC(00:17:00) - Why Biodiversity Is Harder to Quantify Than Carbon(00:21:00) - Superorganism's Investment Thesis and Portfolio(00:26:00) - Invasive Species as Business Opportunity: Python Leather(00:32:00) - Biodiversity, Human Health, and Disease Spillover(00:36:00) - Misconceptions About Building in Biodiversity(00:40:00) - Fund Raising, LPs, and Long-Term Capital(00:45:00) - Quick Fire Round: Sea Otters, Octopi, and Redwoods(00:50:00) - eDNA, Measurement, and the Future of Nature TechLinks and Resources:Superorganism131. Leaf It to Science: How Foray Bioscience's Ashley Beckwith is Reforesting the Future64. Swaying Away from Plastics: Julia Marsh's Seaweed Solutions159. The Future Is Fungi Awards: From Mushroom Dreams to Real-World ThingsThe Color FactoryThe 2028 Global Intelligence Crisis - Citrini Research Atoms vs.Bits - Citrini ResearchTopics Covered:biodiversity investing, biodiversity venture capital, Superorganism VC, Kevin Webb Superorganism, nature based solutions startups, invasive species business model, climate and biodiversity tech, impact investing in nature, biodiversity as an asset classHave a question or comment? Message us here:Text or Call (804) 505-5553⁠⁠⁠⁠Instagram⁠⁠⁠⁠ / ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ / ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ / ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ / ⁠⁠⁠⁠Grow Everything⁠⁠⁠⁠Music by: Nihilore Production by: Amplafy Media

In this episode of Future Fuzz, Vince Quinn sits down with Erica Wiggins, Director of Marketing and Communications at George P. Johnson (GPJ), to unpack what it really takes to stand out at major global events like CES and South by Southwest.Erica shares how brands can move beyond surface-level activations and photo ops to create meaningful, measurable experiential marketing strategies. From setting clear goals and defining audience segments to building attendee journeys and leveraging new measurement technologies, she explains why strategy must come before spectacle.They explore the realities of planning timelines, budgets ranging from guerrilla activations to multi-million-dollar campaigns, and how GPJ audits events to bring competitive intelligence back to clients. Erica also makes the case for why in-person experiences are becoming even more critical in an AI-driven, increasingly mistrusted digital world.If you're considering investing in a major event—or wondering how to prove ROI from experiential marketing—this episode is packed with practical insight.Guest BioErica Wiggins is the Director of Marketing and Communications at George P. Johnson (GPJ), a global strategic experiential marketing agency with over 111 years of history. Headquartered in Detroit, GPJ began in the automotive space and has since expanded to serve leading B2B and B2C brands across technology, retail, CPG, insurance, and beyond.At GPJ, Erica helps shape how brands connect with audiences through world-class live experiences at major global events. She works closely with strategy, creative, and new business teams to ensure experiential campaigns align with brand objectives, drive measurable results, and deliver meaningful attendee journeys.TakeawaysStart with clear goals before committing to any event.Define your segmented audience and understand why they're attending.Align your activation with the event's vibe and structure.Build a strategic attendee journey—not just a booth.Measurement is critical—track leads, engagement, sentiment, and behavior.Smaller budgets require bigger creativity.Photo ops alone aren't enough—especially for B2B brands.Experiential marketing is becoming more important in an AI-driven world.Auditing events provides competitive intelligence and future opportunity.In-person brand experiences build trust in ways digital alone cannot.Chapters 00:00 Introduction to Erica Wiggins and GPJ 01:16 What GPJ Does and Its 111-Year Legacy 02:16 How Brands Stand Out at Major Events 03:28 Why You Must Understand the Event Before Showing Up 05:10 South by Southwest vs. CES Strategy Differences 06:28 Parallel Events and Creative Event Positioning 07:49 How GPJ Approaches Client Strategy 08:54 Planning Timelines: 6–12 Months in Advance 11:55 Budget Ranges: Guerrilla to Multi-Million-Dollar Campaigns 14:10 How GPJ Promotes Itself at Events 16:11 What an Event Audit Actually Looks Like 17:01 Common Mistakes Brands Make 18:30 Why Photo Ops Aren't Enough 19:24 The Case for Experiential in an AI World 20:39 Where to Learn More About GPJLinkedInFollow Erica Wiggins on LinkedIn Follow Vince Quinn on LinkedIn

In this episode, Emma and Patrick break down three pressure points every brand should be watching. First, they tackle the performance vs. transparency tradeoff in media buying. What's the balance between log‑level data and control, chasing opaque performance, and using transparency to actually change how and where you buy?Then they unpack The Trade Desk's latest earnings and what its slowdown (and supply‑side growth elsewhere) signal about where spend is shifting across DSPs, CTV, and the open internet.Finally, they dig into the rush of vendors promising “LLM performance” measurement, covering how pricing is already collapsing, how little real differentiation there is, and how brands should approach contracts, trust, and experimentation in this new category.

You've held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what's next in retail media, and where do you see the biggest opportunities for innovation?As you focus on merchant analytics and collaboration, how do you see data helping to close the gap between retailers and CPGs in creating more aligned growth strategies?You've emphasized the role of automation and personalization in digital advertising. How can CPG brands deliver personalized retail media experiences at scale without sacrificing efficiency?With over 20 years in digital and advertising, what lessons have you learned about building and leading teams that can thrive in the fast-moving world of CPG and retail media?

"If you don't measure, you're guessing." —Dr. Ron HunninghakeThis episode is a recording from our February 26, 2026, Lunch & Learn at Riordan Clinic in Wichita.Energy that rises and crashes. Mood changes that feel difficult to explain. Sleep that looks fine on paper but never feels fully restorative. Many people are told their labs are normal, yet they still feel off.This Lunch & Learn is designed for individuals who want a clearer understanding of how hormones and metabolism influence daily vitality.In this session, Dr. Ron Hunninghake and Dr. Drew Rose explore how thyroid patterns, adrenal signaling, insulin dynamics, and nutrient status intersect with energy, mood, and long-term wellness. They discuss why a single lab marker may not always tell the full story and how a more comprehensive review can offer additional context when evaluating metabolic patterns.They also review stress physiology, environmental influences, and the importance of tracking trends over time rather than relying on one isolated result. The emphasis throughout the discussion is on thoughtful measurement, collaborative learning, and individualized decision-making.Learn more about Check Your Health | March 2–13, 2026Available at Wichita and Overland Park locationsEpisode Links and ResourcesExplore integrative services at Riordan ClinicBecome a new co-learnerWatch more Real Health Podcast episodesEpisode Chapters00:00 Welcome and event overview01:18 Why hormones and metabolism matter03:42 Looking beyond a single thyroid marker06:15 Adrenal patterns and stress response08:37 Insulin dynamics and energy regulation10:54 Nutrient status and metabolic support13:22 Environmental and lifestyle considerations15:40 Measurement, monitoring, and next stepsDisclaimerThe information contained in this Lunch & Learn recording and the resources mentioned are for educational purposes only. They are not intended as and shall not be understood or construed as medical or health advice. The information shared is not a substitute for medical or health advice from a professional who is aware of the facts and circumstances of your individual situation. Information provided by presenters or the use of any products or services mentioned does not create a practitioner-patient relationship.Topics we explore in this Lunch & Learn include:hormone health education, thyroid evaluation discussion, adrenal physiology, stress response, insulin dynamics, blood sugar regulation, metabolic health, nutrient testing, laboratory measurement, sleep and energy patterns, integrative health education, Riordan Clinic, Check Your Health

In this episode of Next in Media, I sit down with Philip Inghelbrecht, Co-Founder and CEO of Tatari, to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the wrong tool for most of the television market. Philip walks through how Tatari operates as a full infrastructure holding company, combining a demand-side platform, a supply-side solution called Upstream, and a privacy and identity layer called Vault. From day one, Tatari has argued that unlike display advertising, connected TV is dominated by a small number of premium publishers, and that automating around them rather than through open exchanges is the smarter path forward. Philip breaks down the $30 billion US CTV market, explaining how roughly half flows through programmatic channels and how up to half of that programmatic slice is fraud or low-quality inventory. The premium inventory that actually drives results, including sports, tentpole events, and top-tier streaming placements, lives almost entirely outside programmatic pipes and has historically required massive budgets and manual negotiation to access. That is exactly the gap Upstream was designed to close. By building custom, direct integrations with the five biggest TV publishers, including Disney, Warner Bros., NBCUniversal, and Paramount, Tatari has automated that direct buying process end to end, giving a much broader range of brands access to premium TV inventory without sacrificing pricing control, brand safety, or transparency.   Key Highlights

In today's episode on 4th March 2026, we break down India's revised GDP estimates, the new measurement framework, and the hows and whys behind it.⁠Book a FREE call with Ditto⁠

In this episode, I shares the real story behind building a sustainable hard-goods brand in the pet industry, unpacking the engineering, manufacturing, certification, and financial trade-offs that most people never see. From design constraints and material decisions to B Corp, 1% for the Planet, and sustainability reporting, this is an honest founder-level look at what it actually takes to balance environmental ambition with business reality, and why sustainability is a discipline, not a label.Timestamps to relevant points within the episode, use this format:[00:00] The Question Most Consumers Never Ask[02:10] From Sustainability Advisor to Bootstrapped Founder[04:45] Progress vs Perfection in Sustainable Business[07:30] The 4-Pillar Sustainability Framework (Environment, People, Economy, Culture)[10:15] Why Sustainability Lives in Engineering Constraints[12:00] Designing for Longevity (And the Business Model Tension)[14:20] Care-Centered Design & Piper's Physiotherapy Moment[16:30] Material Trade-Offs: Why Bamboo Wasn't the Right Choice[19:00] Certifications Explained: What Actually Matters[21:30] 1% for the Planet & Financial Accountability[23:10] FSC Packaging, REACH & Compliance[24:45] B Corp: Why It's Not a Day One Certification[26:30] Sustainability Reporting & Measurement[27:40] Why Profit Is Oxygen in Sustainable Business[29:00] Celebrating Brands That Are Doing the Work[30:00] Final Thoughts & Community InvitationLinks from the episodes:1% for the PlanetPrevious Mama Earth Talk Episode with the CEO of 1% for the Planet, Kate WilliamsPet Sustainability CoalitionB Corp CertificationForest Stewardship Council (FSC) ISO 14001 Environmental Management SystemsCradle to Cradle CertificationMama Earth Talk Online CourseKey Takeaways:• Sustainable product development is not theoretical, it's constrained by tooling costs, manufacturing realities, minimum order quantities, and cash flow.• A structured sustainability framework (Environment, People, Economy, Culture) is your decision-making filter when trade-offs get hard.• Perfection can become paralysis, progress with sequencing is often more impactful than waiting for “100% sustainable.”• Sustainability in hard goods lives in engineering decisions, not marketing language.• Designing for longevity reduces waste, but can reduce repeat purchases. That's a business model tension founders must face.• The “most sustainable-looking” material isn't always the most appropriate one. Context matters.• Certifications are validation layers, not starting point, they should align with operational readiness and financial stability.• Material compliance (FDA, REACH, BPA-free) is foundational and often more important than flashy badges.• Sustainability reporting turns intention into measurement, and measurement drives accountability.• Profit isn't the enemy of sustainability, it's oxygen. Without financial viability, environmental ambition can collapses.• Transparency builds trust when it shows process, not perfection.• Celebrating brands that are doing the structural work shifts incentives across the industry.• Sustainability isn't a label, it's an ongoing discipline.

Join host Molly Baker for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Our guest shares insights on incrementally, forward-looking measurement, and why transparency matters more than ever in modern media partnerships. Whether you are refining your media strategy, navigating tighter budgets, or rethinking how brand and performance work together, this conversation delivers clear, practical insight for what's next in paid media.

Another episode where the guest is not a sense-making prophet or a galaxy-brained guru, as we engage in academic dialogos with Oxford psychologist Andrew Przybylski. This is a preview of our Decoding Academia series on Patreon (now 30+ episodes deep), where we swap internet gurus and rhetoric for actual researchers and empirical debates.Andrew's work spans motivation, gaming, and digital technology. His most recent crime is that he studies the impact of technology and has not found evidence that it is destroying wellbeing and ushering in civilisational collapse. We discuss the ongoing moral panic around smartphones, social media, and teenagers' allegedly pulverised minds and why much of the debate rests on statistical techniques roughly equivalent to staring deeply at Excel spreadsheets and hammering SPSS until the desired narrative appears.We get into measurement problems around “screen time,” why trivially small correlations become front-page catastrophes, and how the discourse rewards confident storytelling far more than (boring) careful causal inference. Also covered: cross-cultural evidence, the policy implications of airport pop science bestsellers, and the potential civilisational threat posed by Warhammer 40k.If you enjoy episodes where we analyse methods rather than metaphysics, the full Decoding Academia series lives on Patreon.Relevant Research (Przybylski & collaborators)Andrew's Academic Profile and Personal WebsiteFassi, L., Ferguson, A. M., Przybylski, A. K., Ford, T. J., & Orben, A. (2025). Social media use in adolescents with and without mental health conditions. Nature human behaviour, 9(6), 1283-1299.Vuorre, M., & Przybylski, A. K. (2023). Estimating the association between Facebook adoption and well-being in 72 countries. Royal Society open science, 10(8).Vuorre, M., Orben, A., & Przybylski, A. K. (2021). There is no evidence that associations between adolescents' digital technology engagement and mental health problems have increased. Clinical Psychological Science, 9(5), 823-835.Orben, A., & Przybylski, A. K. (2019). The association between adolescent well-being and digital technology use. Nature human behaviour, 3(2), 173-182.Orben, A., Dienlin, T., & Przybylski, A. K. (2019). Social media's enduring effect on adolescent life satisfaction. Proceedings of the National Academy of Sciences, 116(21), 10226-10228.Przybylski, A. K., & Weinstein, N. (2017). A large-scale test of the goldilocks hypothesis: quantifying the relations between digital-screen use and the mental well-being of adolescents. Psychological science, 28(2), 204-215.Johannes, N., Vuorre, M., & Przybylski, A. K. (2021). Video game play is positively correlated with well-being. Royal Society open science, 8(2), 202049.Przybylski, A. K., Rigby, C. S., & Ryan, R. M. (2010). A motivational model of video game engagement. Review of general psychology, 14(2), 154-166.

Hour 4 - The Hits, Combine Measurement Scandal, What are the Bengals serving? full 2767 Fri, 27 Feb 2026 23:59:08 +0000 o17CVzfPOZf17VfZuSDahO4ziveQU7F0 sports The Drive sports Hour 4 - The Hits, Combine Measurement Scandal, What are the Bengals serving? The Drive comes your way weekdays from 2pm-6pm on 96.5 The Fan.  Carrington Harrison & 'The Sports Machine' Sean Levine will make you laugh,  listen & learn in the afternoon or on your drive home from work.  They're passionate, dynamic and care about giving the listeners  the quality and entertainment they demand. Tune in!   2024 © 2021 Audacy, Inc. Sports False https://player.

The 2026 Winter Olympics are now over, and it was great to watch. As always, there are a lot of compelling stories that happened. There are stories of triumph and disappointment, as it goes with sports. It is hard to imagine putting so many years of your life into something to have it all turn on minutes or seconds.  There were a lot of athletes that were projected to win gold, including Jessie Diggins who is the greatest US cross-country skier ever. However, no US woman or man has ever won a cross-country skiing gold, so there were a lot of hopes that this would be the year. But that didn't come to pass. The men were able to secure two silver medals, and Jessie Diggins won a bronze. To add to this, Jessie Diggins is retiring at the end of this season, marking the end of a remarkable career. So was it a disappointment? Depends on how you measure it. By one metric of success, she failed to achieve the top goal of winning a race and taking home the gold. But other measures, according to Jessie, she did all she could, left it all out there, and represented herself, her friends and family, and her country well. The same could be said for a lot of athletes who ‘failed' to live up to expectations, but nonetheless did what they could to succeed.  In a culture where second place might be referred to as “first loser,” coming back with less than complete victory is a high standard. And maybe it is time for that standard to change, and the culture around metrics to shift.  To talk about the impact of measuring what matters, and more broadly the need for changes in organizational culture and employee experience, I welcome Dr. James Killian to Experience by Design podcast. This is the second Industrial/Organizational Psychologist in two weeks, so that might be a record for any podcast.  James has a new book coming out titled “Obsessed: Cultivating the Customer-Driven Leader.” The book describes how to develop customer-focused leadership habits, establish employee-centric cultures, create linkages between employee and customer experience, and establish metrics that really matter to your strategy.  James explains his entry into the field after discovering it during an introductory psychology class at Texas A&M, describing his interest in combining business and psychology. We also talk about his experiences in industry as well as working in the Michigan State University Customer Experience Management Masters program. Finally, there is the familiar theme about needing to create better connections between industry and academia.  Dr. James Killian: https://www.linkedin.com/in/james-killian-ph-d-859182/ “Obsessed:Cultivating the Customer-Driven Leader”: https://the-customer-driven-leader.com/ Pre-order now!: https://books.manuscripts.com/product/obsessed/

Michael is joined by Erin Richter Weber (Chief Policy & Research Officer) and Kristine Burnaska, PhD (Sr. Director, Insights Research and Measurement) from CAQH to unpack the 2025 CAQH Index Report, exploring where administrative simplification is delivering real results, where inefficiencies persist, and what the data signals for payers, providers, and health IT leaders. Erin and Kristine also introduce CAQH's Index Pro tool, an interactive analytics platform that turns Index data into personalized business intelligence.

Join us Sundays at 11am and Wednesdays at 7pm. 13756 N. Lincoln Blvd. Edmond, OK 73013 Building #7 https://onelifeok.com Click here to partner with us: https://churchhalo.app/give/onelifeok

#333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shares how she partnered with her CEO to drive a full rebrand, from hiring a naming agency and running an RFP, to managing a small decision-making council, rolling out the new brand across every department, and measuring success post-launch. If you're a marketing leader thinking about a rebrand, this episode is a practical, top to bottom playbook from someone who just did it.Timestamps(00:00) - Why rebrands come up and what this episode covers (03:01) - Clare's role at Piedmont Global and how the rebrand got started (05:16) - Should you hire a naming agency? What it costs and what they actually do (08:44) - Running an RFP and why they chose Focus Lab (09:30) - Why the CEO has to own the rebrand go-to-market (11:06) - Keeping the decision-making council small and who was in it (18:24) - How to get CEO buy-in: framing a rebrand as infrastructure, not a marketing initiative (21:01) - Timeline: how long a rebrand actually takes ($50M+ companies) (22:43) - The rollout: project management, execution, and building the website internally (24:40) - Measurement, post-launch QA, and tracking whether your narrative is sticking Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what's actually broken in marketing measurement and how leaders can rethink performance in a fragmented world. Matt breaks down why platform-led measurement often misses the mark, how attribution gets messy when multiple touchpoints influence a purchase and why defining “what success really looks like” is the first step most marketers skip. The conversation explores real-world examples—from healthcare to retail—and explains how better attribution, smarter use of AI and stronger human oversight can help teams build trust in their numbers again. If you're responsible for performance, budget allocation or defending marketing results to leadership, this episode will give you a clearer framework for measuring what matters. It's a practical conversation about cutting through the noise, focusing on quality over volume and building measurement strategies that actually reflect how people buy today. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Matt Fanelli: Matthew Fanelli is Chief Revenue Officer at Digital Remedy, where he leads commercial strategy, revenue operations, and go-to-market execution as the company scales its performance-driven media platform. With more than 20 years of experience in digital advertising, Matt brings deep expertise across programmatic media, data strategy, and performance marketing. Prior to Digital Remedy, he served as SVP of Sales at Media Now Interactive, leading data-driven revenue initiatives. Matt focuses on helping brands and agencies drive measurable outcomes through unified, cross-channel performance intelligence. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Send a textWant proof that coaching works beyond a feel-good survey? We dig into the neuroscience of immersion—how the brain's one-second signals of attention plus emotion predict what people remember and do next—and translate it into a practical playbook for coaches and leaders. With Professor Paul Zak, we unpack why joy is the byproduct of investing energy, not avoiding stress, and how the right level of challenge drives durable behavior change.We share field-tested stories that show immersion's “contagion” effect in action, from luxury retail associates whose engagement predicted purchases to healthcare teams that improved patient care by empowering nurses within clear boundaries. You'll hear why opening hot sets stakes, how human-scale stories outperform abstract models, and what happens when leaders delegate for real. The result is deviation you can learn from—some mistakes, yes, but also the positive deviations that become innovations when you recognize and codify them.Measurement ties it together. We talk about simple, wearable-driven ways to see which moments land, spot weekly energy dead zones (like that dreaded Thursday meeting), and design sessions that stick. Four levers matter: start with stakes, tell vivid stories, keep moderate pressure through participation, and end with one concrete action. Over time, those choices raise the number of daily “key moments,” a leading indicator of joy, energy, and follow-through that spreads from executives to teams and even into family life.If you're ready to coach for thriving, not just insight, this conversation gives you the science, the tactics, and a free tool to start today. Subscribe for more brain-savvy coaching insights, share this with a leader who needs it, and leave a review to tell us the next challenge you want us to tackle.Watch the full interview by clicking here. Find the full article here.Learn more about Paul here. Free gift from Paul: your6.comGrab your free issue of choice Magazine here - https://choice-online.com/

"Measure, measure, measure." —Dr. Ron HunninghakeFatigue that lingers. Brain fog that will not clear. Sleep that never feels restorative. Many people are told their labs are within normal ranges, yet they still do not feel like themselves.This conversation is designed for anyone looking to better understand hormone health, thyroid health, and metabolic patterns that can shape daily energy.In this episode of the Real Health Podcast, Dr. Ron Hunninghake and Dr. Drew Rose explore how hormones and metabolism influence energy patterns, mood, sleep, and day-to-day vitality. They discuss why thyroid evaluation can involve more than a single TSH result and how markers such as free T3 and reverse T3 may add helpful context when reviewing metabolic patterns.Register for Lunch & Learn: How Hormones and Metabolism Shape Your Energy, Mood, and Wellness (attend in person or watch live on YouTube)  Learn more about Check Your Health (March 2–13)They also talk through adrenal function, stress physiology, insulin dynamics, and the ways nutrient status can intersect with hormone balance. Dr. Ron shares historical context around hormone therapy, including where past concerns originated, and explains how careful measurement and ongoing monitoring can support individualized decisions.Upcoming events at the Riordan ClinicLunch & Learn  Thursday, February 26, 2026  Lunch: 11:30 AM | Lecture: 12:00 PM  Register to attend in person or watch live on YouTubeCheck Your Health  March 2–13, 2026  Available at Wichita and Overland Park locations  Learn more about Check Your HealthEpisode links and resourcesExplore integrative services at Riordan ClinicBecome a new co-learnerListen to more Real Health Podcast episodesEpisode chapters  00:00 Welcome  00:56 Why hormones and metabolism matter  02:22 Looking beyond TSH  03:59 Free T3 and reverse T3 explained  07:14 Adrenal patterns and stress  08:43 Insulin and nutrient interplay  10:21 Sleep and hormone balance  11:28 Environmental influences on hormone levels  12:51 Questions about hormone therapy  15:28 Measurement and long-term perspective + closing reflectionsDisclaimer  The information contained on the Real Health Podcast and the resources mentioned are for educational purposes only. They are not intended as and shall not be understood or construed as medical or health advice. The information contained on this podcast is not a substitute for medical or health advice from a professional who is aware of the facts and circumstances of your individual situation. Information provided by hosts and guests on the Real Health Podcast or the use of any products or services mentioned does not create a practitioner-patient relationship between you and any persons affiliated with this podcast.Topics we explore in this episode include:  thyroid evaluation, free T3, reverse T3, adrenal physiology, stress physiology, insulin dynamics, hormone balance discussion, nutrient status, laboratory evaluation, metabolic patterns

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B marketers who are confident, why marketers should focus on contribution versus attribution, and why measurement is more complicated in the B2B space. Key discussion topics include: why one of the main emotions in B2B buyers can be fear of failure; the importance of being on the "Day One List;" and how to avoid the forces that drive conservative creative in a time where breakthrough matters. Tune in to hear if you suffer from "lead addiction" and how many fries are in a Burger King serving. The Confident B2B Marketer: The 8 Markers That Separate Winners (with ANA's Bill Zengel)Only 39% of B2B marketers describe themselves as “confident.” In this episode of CMO Confidential, Mike Linton sits down with Bill Zengel (SVP, B2B Practice Leader at the Association of National Advertisers) to break down what the top performers do differently—and why “confidence” is really a proxy for measurable commercial contribution.Bill shares the research behind ANA's Confident B2B Marketer study (built from a survey of 200 senior marketers) and the operating system it points to: measurement first, then AI readiness built on a real data foundation, modern ABM, buyer-group/channel strategy, brand and creativity, and the martech stack that makes it all work. The conversation also gets into the leadership tension that keeps teams stuck—lead addiction, short-term performance thinking, and the core emotion that drives B2B buying: fear.What you'll learn:- Why B2B marketing is still unevenly managed—and why that's changing- The 8 “markers” that correlate with B2B marketing success- Why AI readiness is mostly a data foundation problem- The shift from attribution arguments to contribution language- Why lead addiction and “performance marketing” create short-term traps- How fear shapes B2B creativity (and how winners still take smart risks)- Why customer reviews and existing customers matter more than most teams admitResources mentioned:- ANA B2B Practice: https://www.ana.net/b2bChapters:00:00 Welcome + today's topic (The Confident B2B Marketer) + Bill Zengel01:38 Why so many B2B studies (measurement, accountability, contribution)03:01 Is B2B marketing worse managed than B2C?04:35 From “Marcom” to buyer groups + younger self-serve buyers06:00 What “confident” means + how ANA designed the study06:23 Why Bill fielded the study + surveying 200 senior marketers07:42 The “biomarkers” story: how to identify what actually matters09:18 The 8 markers (measurement, AI readiness, ABM, buyer-group/channel, brand/creativity, data foundation, martech)11:22 AI readiness explained: why data foundations are the real constraint16:05 Measurement reframed: contribution vs. attribution17:53 Brand as a moat (and why major “B2B brands” dominate value)19:56 Lead addiction + the short-term performance marketing trap22:16 The core B2B buying emotion is fear—and why that blocks creativity25:14 The B2B brand opportunity (and why solving it extends careers)26:08 What boards/CEOs should test now to avoid getting passed27:55 The “Day One List” + how peer/customer reviews shape growth28:52 Two great stories: the missing Trojan horse + Burger King fry-counting31:28 Where to find more episodes + sign-offNew shows drop every Tuesday. Subscribe for more interviews on marketing leadership, measurement, brand-to-demand, and modern B2B growth.#B2BMarketing #MarketingMeasurement #CMO #ABM #BrandStrategySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"More Than a School: Values, Measurement, and What Education Is Really For"In this episode of the Ger Graus Gets Gritty series, Mark Taylor sits down once again with Professor Dr. Ger Graus OBE to explore one of his most passionate themes — the idea that schools are, and must intentionally become, more than a school. Drawing on his own transformative work leading Education Action Zones in Wythenshawe, South Manchester, Ger makes a compelling case for community-rooted education that puts the whole child first, measures what truly matters, and trusts teachers as the professionals they are.Inspired by FC Barcelona's famous motto Més que un Club ("More than a Club"), Ger argues that schools — particularly primary schools embedded in their communities — have always carried responsibilities far beyond academic instruction. But rather than waiting for government to dictate how those responsibilities are fulfilled, he urges schools to seize the agenda, define their own values, and prove their impact on their own terms.From breakfast clubs to brokering local solutions within a network of 29 schools, from the dangers of league table dishonesty to the transformative power of professional trust. It's a rallying call to educators, parents, and policymakers alike."Schools invariably already are more than a school. But I think we need to become better at it and perhaps we need to become more deliberate at it.""If we want to do the 'more than a school' bit properly, I think we need to begin with the values of why are we doing this — and what is the impact, and how is that good for our children, our families, our communities?"Key Takeaways1. Schools must be deliberately "more than a school." The challenge is to make that broader role intentional, values-driven, and properly resourced, rather than reactive and underfunded. Schools should stop waiting for government permission and start leading the agenda themselves.2. Start with the whole child, not the average child. A child who is hungry, cold, or emotionally unsettled cannot learn. Ger champions breakfast clubs, pastoral support, and out-of-school activities not as "nice extras" but as the essential foundation for learning. The 10 A's identified in Cambridge University research on Children's University — including attendance, attainment, attitudes, adventure, agency, and advocacy — offer a far richer picture of school impact than narrow inspection frameworks.3. Measure progress, not just performance. League tables and one-size-fits-all inspection frameworks distort reality and incentivise dishonesty. Ger advocates for progress measures that reflect a school's specific community context — comparing a school against its own journey rather than against wealthier, more selective institutions. Meaningful accountability means schools defining and measuring their own impact transparently.4. Professional trust is the missing ingredient. The Wythenshawe Education Action Zone showed what's possible when teachers and headteachers are genuinely trusted: 29 schools that had never met collectively began collaborating, sharing expertise, and solving problems from within. No external consultants, no top-down directives — just professionals empowered to know their children, their families, and their communities.5. Respect and trust for teachers must be made visible — by everyone. Ger's closing call to action is personal and practical. To parents: engage with teachers as the professionals they are, rather than rushing to challenge or undermine them. To government: back up the rhetoric of "trusting teachers" with real autonomy. And to everyone: make trust visible in small, tangible acts — like a handwritten thank-you note after a difficult week. As Ger puts it, "We need to...

Guests: Alexander  Pabst, Global Deputy CISO, Allianz SE Michael Sinno, Director of D&R, Google Topics: We've spent decades obsessed with MTTD (Mean Time to Detect) and MTTR (Mean Time to Respond). As AI agents begin to handle the bulk of triage at machine speed, do these metrics become "vanity metrics"? If an AI resolves an alert in seconds, does measuring the "mean" still tell us anything about the health of our security program, or should we be looking at "Time to Context" instead? You mentioned the Maturity Triangle. Can you walk us through that framework? Specifically, how does AI change the balance between the three points of that triangle—is it shifting us from a "People-heavy" model to something more "Engineering-led," and where does the "Measurement" piece sit? Google is famous for its "Engineering-led" approach to D&R. How is Google currently measuring the success of its own internal D&R program? Specifically, how are you quantifying "Toil Reduction"? Are we measuring how many hours we saved, or are we measuring the complexity of the threats our humans are now free to hunt? Toil reduction is a laudable goal for the team members, what are the metrics we track and report up to document the overall improvement in D&R for Google's board? When you talk to your board about the success of AI in your security program, what are the 2 or 3 "Golden Metrics" that actually move the needle for them? How do you prove that an AI-driven SOC is actually better, not just faster? We often talk about AI as an "assistant," but we're moving toward Agentic SOCs. How should organizations measure the "unit economics" of their SOC? Should we be tracking the ratio of AI-handled vs. Human-handled incidents, and at what point does a high AI-handle rate become a risk rather than a success? Resources: Video version EP252 The Agentic SOC Reality: Governing AI Agents, Data Fidelity, and Measuring Success EP238 Google Lessons for Using AI Agents for Securing Our Enterprise EP91 "Hacking Google", Op Aurora and Insider Threat at Google EP236 Accelerated SIEM Journey: A SOC Leader's Playbook for Modernization and AI EP189 How Google Does Security Programs at Scale: CISO Insights EP75 How We Scale Detection and Response at Google: Automation, Metrics, Toil The SOC Metrics that Matter…or Do They? blog An Actual Complete List Of SOC Metrics (And Your Path To DIY) blog Achieving Autonomic Security Operations: Why metrics matter (but not how you think) blog

Join us Sundays at 11am and Wednesdays at 7pm. 13756 N. Lincoln Blvd. Edmond, OK 73013 Building #7 https://onelifeok.com Click here to partner with us: https://churchhalo.app/give/onelifeok

I'm back with another fortnightly In My Opinion episode - sharing running observations, Q&A and personal updates. Train with Matt: https://sweatelitecoaching.com/matt-fox/ Private Podcast Feed + Discord: https://www.sweatelite.co/shareholders/ Contact: matt@sweatelite.co Instagram: https://www.instagram.com/mattinglisfox/ Strava Training Log: https://www.strava.com/athletes/6248359 I wished friends luck at Osaka and Tokyo and spoke about returning to YouTube to document a marathon comeback despite not running yet and feeling imposter syndrome. I explained why I moved away from pro-athlete travel content - doping concerns, COVID restrictions, visa limits and tax complications. The channel is shifting toward my own journey. On training, I addressed the effort vs pace debate. Context matters. Effort leads, especially when fatigued. I spoke about avoiding the anxiety spiral by focusing on sensation and adaptation rather than numbers and judgment. I touched on influencer culture, unnecessary products, and doping speculation - urging caution without proof. I discussed coaching as an optional performance tool, like super shoes, and may use a coach in an advisor role. I'll likely train mostly in standard shoes and race in super shoes. Current context: I'm around 79 kg and believe 65-66 kg aligns with a 2:12-2:15 goal. I reflected on running 2:20 off ~105 km per week in 2021. I'm considering cycling and stair climbing to maintain fitness while reducing impact and avoiding ego-driven mileage. I also covered my 10-year Japan ban, alcohol vs cannabis culture, pre-race nerves, speed after 40, Australia's social media ban for under-16s, and moving Workouts of the Week into a paid Supporters Club to build a healthier community. Closed with plans for stairs, weights and a cold plunge. Topics 00:00 - Welcome Back to 'In My Opinion' (Format, cadence, and what to expect) 00:54 - Race Week Shoutouts + Osaka Marathon Feelings 02:16 - Carb-Loading Stories & Filming a Marathon Comeback Series 03:17 - Why I Stepped Away From the 'Pro Athlete Training' Travel Life 04:45 - COVID-Era Australia, Visas, and Getting Stuck at Home 07:26 - US Immigration Reality Check + A Detour Into Money, AI, and the Future 09:37 - Q&A Starts: Training by Effort vs Pace (Ben's tempo run 'contradiction') 11:52 - Email/Inbox Mindset + Running Content Creator Fatigue 14:15 - Brands, Influence, and What Running Really Needs (Nutrition & authenticity) 15:55 - Make It About You: Imposter Syndrome, YouTube strategy 18:33 - More Listener Mail: Helsinki banter + Switching to new questions 19:49 - Fraser's Big Idea: Sensation vs Measurement (escaping the anxiety spiral) 21:53 - Truett/Luke 'hate' discourse: Entertainment vs negativity in the pod 23:53 - Osaka Marathon Q: Can I watch? Japan ban, cannabis vs alcohol, and moving on 26:12 - When Do You Actually Need a Coach? (Ken Rideout example) 26:52 - Supplements, ketones & super shoes: what you actually need 28:33 - Why chase a faster marathon: goals, weight loss & the reset mindset 29:45 - Coaching plans and past drama: finding the right advisor 30:46 - Train in trainers, race in supers? Injury risk & adaptation 32:34 - Influencers, supplements & doping gray zones (L-carnitine, EPO, T) 37:58 - Supporters club + Discord: keeping the community clean and paid 40:46 - Quick-fire training Qs: cycling/stairs, bathroom nerves, speed after 40 52:47 - Wrap-up: more questions, today's workout & how to reach out

Paris Marx is joined by James Vincent to discuss why we're seeing humanoid robots everywhere, the motivations to pursue an all-purpose robot, how close we are to achieving that goal, and the social implications if we were to achieve it.James Vincent is a UK-based journalist and author of Beyond Measure: The Hidden History of Measurement from Cubits to Quantum Constants.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How many KPIs are too many — and how do leaders know which metrics actually matter? Episode page In Episode 7 of Lean Coffee Talk, Mark Graban and Jamie Flinchbaugh explore how organizations overload themselves with metrics, why some “red” indicators fail to drive action, and how to evaluate whether KPIs are still relevant. They also discuss the role of change management in Lean transformations, why people don't resist change itself but fear things getting worse, and how engaging employees early leads to more sustainable improvement. Along the way, they connect lessons from Olympic controversies, construction megaprojects, coffee brewing methods, and even Starbucks stir sticks to core Lean ideas about customer value and “jobs to be done.” A thoughtful, wide-ranging conversation about leadership, measurement, culture, and curiosity.

Paris Marx is joined by James Vincent to discuss why we're seeing humanoid robots everywhere, the motivations to pursue an all-purpose robot, how close we are to achieving that goal, and the social implications if we were to achieve it. James Vincent is a UK-based journalist and author of Beyond Measure: The Hidden History of Measurement from Cubits to Quantum Constants. Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon. The podcast is made in partnership with The Nation. Production is by Kyla Hewson. Also mentioned in this episode: James wrote about what kicking robots can tell us about the state of modern robotics Rodney Brooks makes a case for the difficulty in teaching robots human dexterity Here is an in-depth look at what Agility Robotics has been working on Shout-out to the 2008 movie Sleep Dealer Japanese convenience stores are using robots run by offshore operators This is what a toilet cleaning robot looks like

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy first advertising changes digital marketing. They reveal that when individual tracking disappears, platforms must rely on user groups instead. This shifts advertising toward probabilistic targeting, like how TV has always worked. Topics covered: [01:00] "Reach, Measurement, Optimization and Frequency Capping and Targeted Online Advertising Under K Anonymity"[01:45] Privacy forces less tracking, more thinking[02:50] How K Anonymity groups users by shared traits[04:35] Simulating the trade-off between privacy and performance[06:00] Privacy pushes reach-first thinking  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Gao, Y., & Qiao, M. (2025). Reach measurement, optimization and frequency capping in targeted online advertising under k-anonymity. arXiv preprint arXiv:2501.04882. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join us Sundays at 11am and Wednesdays at 7pm. 13756 N. Lincoln Blvd. Edmond, OK 73013 Building #7 https://onelifeok.com Click here to partner with us: https://churchhalo.app/give/onelifeok

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising landscape in 2026. Marking IAB Australia’s 21st year, the team explores the Future of Measurement project, advances in experimentation and incrementality, evolving privacy reforms, publisher sustainability, and the practical realities of AI and agentic innovation. Listen now!See omnystudio.com/listener for privacy information.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what's real, what's performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn't the same as “doing better.”If you're a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today's topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn't)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send a textIn this episode of Near Memo, Rand Fishkin joins Greg Sterling, Mike Blumenthal, and David Mihm to unpack the future of AI search, brand visibility, and digital measurement.Is AI rank tracking possible? Are zero-click journeys killing websites? And how should local businesses measure marketing performance in a world where attribution is breaking down?Rand shares new research on AI brand visibility across ChatGPT, Claude, and Google AI, discusses why performance marketing metrics are eroding, and explains where brands should actually invest their energy in 2026.This is a deep dive into the changing economics of search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of the Oil & Gas Measurement Podcast, David Bell returns to explore how advancements in differential pressure technology are reshaping traditional flow measurement. The discussion focuses on a simplified, energy-based calculation approach, enhanced primary element design, and the addition of diagnostic capabilities that challenge long-standing industry assumptions about orifice measurement. Listeners are invited to consider how evolving technology can expand application flexibility, and improve accuracy. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

This episode of PING features two members of the Thai academic and research community and was recorded last year at IETF 122 in Bangkok. With a population of more than 70 million, Thailand has around 80 publicly funded universities and a further 70 or more private institutions, and undertakes substantial research in telecommunications and computing. A leading example is the Asian Institute of Technology (AIT), which has run the AINTEC conference across the Asia Pacific. Both of our guests on this episode are associated with AINTEC. First, we hear from Sukumal Kitisin of Kasetsart University, a state-funded institution. She has been working on an Internet measurement programme for the Thai Consumer Council (TCC). The project leverages well-known tools such as Ookla Speedtest and OpenSignal to capture end-user experiences of mobile Internet services in Thailand. These measurements support modelling of broadband speeds and service quality, which the TCC can then use to present consumer evidence to the national telecommunications regulator, the National Broadcasting and Telecommunications Commission (NBTC). While we are often accustomed to discussing measurement using Atlas probes and other ‘insider' approaches, this work represents a consumer-friendly, simple, and defensible method for capturing the lived experience of real-world users. Secondly, we hear from Adisorn Lertsinsrubtavee, Director of the Internet Education and Research Laboratory (InterLab) at AIT. Adisorn describes a decade-long measurement effort known as HAZEMON, which focuses on low-bandwidth Internet of Things (IoT) devices used to measure suspended particulate matter such as smoke and fumes from diesel and charcoal fires, as well as carbon monoxide and carbon dioxide. Thailand sits at the heart of a South East Asian climate system that is heavily affected by forest fires and persistent smog, with serious health implications. PM2.5 particles can penetrate deep into the lungs and cause lasting respiratory and other health problems as they are absorbed into the body. Monitoring these levels enables the project to model pollutant density, identify significant events such as forest fires, and support on-the-ground responses by firefighting teams and health professionals. The measurwement system uses small, low-energy computing platforms with off-the-shelf particulate sensors, integrated with low-bandwidth radio systems and powered by solar or battery sources where mains electricity is unavailable. These units are deployed across forests and urban areas, with data federated back to AIT for analysis.

In this episode of Next in Media, I sit down live at the Kochava Summit in Sandpoint, Idaho, with Charles Manning, founder and CEO of Kochava. We go deep on one of the most pressing questions facing the industry right now: how profound is the shift to agentic advertising and AI-driven workflows? Charles argues it is not a decade-long evolution like programmatic was. It is breathtakingly faster, and the companies that understand how to use their first-party data as a competitive kernel, rather than leaking it to the walled gardens, are the ones that will come out ahead. He draws a compelling analogy: if programmatic changed the auction, AI is about to change the workflow.We also dig into Kochava's CTV journey, from its mobile app roots to building measurement tools adopted by LG, Samsung, Vizio, and Roku, and how the view-and-do combo between the TV screen and the mobile device is creating powerful new outcome-based measurement opportunities for brands. Charles breaks down what holding companies should fear (and fix), why the ad tech supply chain is due for serious consolidation, and why he predicts a wave of take-privates and roll-ups followed by a bonanza of public offerings over the next two years. He also introduces Station One, Kochava's integrative AI hub that acts like a Slack for AI workflows, designed to help teams transform how they work without giving up control of their data. Key Highlights:⚡ AI vs. Programmatic: Charles explains why the shift to agentic advertising is moving breathtakingly faster than programmatic did. While programmatic took over a decade to fully reshape the auction, AI is set to transform the entire workflow within the next 16 months.

From overcoming initial anxieties through hackathons and playful experiments, to setting an ambitious organizational roadmap for AI, Dessalen Wood shares how Syntax is embedding artificial intelligence across departments, focusing on pragmatic progress rather than hype.You'll hear stories about driving excitement, learning by doing, and the all-important challenge of measuring real impact. More than just technology, this episode dives into the culture shifts, collaboration with IT, and leadership mindsets that are pushing companies out of their comfort zones and into the future, while keeping authenticity and humanity front and center.You will want to hear this episode if you are interested in...00:00 Overcoming AI fear through collaboration03:30 Defining AI readiness today09:55 AI's role in business transformation15:46 AI anxiety in the workplace22:05 Making AI adoption fun28:11 AI expertise requires human touch36:42 AI strategy: Three layers explained41:31 True transformation vs. improvement53:21 Rethinking work, technology, and AIOvercoming AI AnxietyEarly stages of AI adoption in organizations are often marked by fear. Employees worry about being displaced, making mistakes, or failing to keep up. At Syntax, Dessalen Wood and her fellow leaders tackled these concerns by creating safe, engaging, and transparent opportunities to experiment.One of the most effective strategies was an organization-wide AI hackathon. Everyone, regardless of their role, was invited to submit ideas for automation and improvement—ideas that the tech team then built. Not only did this demystify AI, but it also provided a healthy dose of competition and excitement. Dessalen describes that, “Instead of people fearing automation, it became a competition... People were saying, please, automate my tasks!” This shift from apprehension to enthusiasm helped break through adoption barriers and foster a culture of creative problem-solving.Structuring Success: A Multi-Layered AI RoadmapSyntax's approach moves AI from a buzzword to a set of actionable strategies. The leadership distinguished between three core areas:Department Initiatives: Leveraging AI for productivity and process improvement within teamsCustomer Value: Enhancing solutions and services delivered to external clientsBusiness Transformation: Reimagining core business models and operations for strategic advantageMany organizations mistakenly assume one AI initiative will magically improve all three—but real impact comes from tailored strategies for each. In practice, this means differentiating between continuous improvement (making existing tasks more efficient) and true reinvention (fundamentally transforming how and why work gets done).The creation of AI champions, employees trained as internal advocates and solution designers, helped ensure that innovative ideas didn't just sit in a backlog. Instead, those not ready for large-scale investment could be adapted, piloted, and iterated by these champions, keeping the spirit of experimentation alive while prioritizing resources for the highest-value initiatives.The Human Element: Authenticity, Experimentation, and MeasurementAs AI tools become more prevalent, a new challenge emerges: maintaining authenticity in communication, development, and leadership. The team discussed the “hollowed-out leader” phenomenon—where over-reliance on AI could dilute critical thinking and personal investment. Dessalen explains why expertise, context, and human customization are more important than ever: If it doesn't demonstrate expertise and isn't highly curated, it just turns people off.Measurement is also evolving. Early wins in AI productivity are being tracked, not just in terms of completion rates or tool adoption, but in demonstrable business outcomes and stretch goals. Syntax uses tools that help employees articulate their productivity gains and set new impact targets, ensuring that activity translates into organizational value.Resources & People MentionedExperience Qualtrics Management Resources Connect with Dessalen WoodDessalen Wood on LinkedIn Connect With Red Thread ResearchWebsite: Red Thread ResearchOn LinkedInOn FacebookOn TwitterSubscribe to WORKPLACE STORIES

“The single most important factor in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” — Warren Buffett Episode Overview The final installment of a three-part pricing series focused on implementing pricing strategies in middle-market private companies. This episode covers the psychology of pricing, common errors, and a step-by-step execution framework. Key Topics Covered 1. Strategic Foundation of Pricing Pricing as the single most important factor in business evaluation (Warren Buffett) Pricing power as an indicator of business quality Connection between pricing strategy and overall company value creation Reference to monopoly control as a key value builder driver 2. Psychology of Pricing Loss Aversion: Business owners’ fear of losing customers vs. gaining new ones Understanding that not all customers are good customers Overcoming the fear that price increases will hurt new customer acquisition Dan Cremons’ warning about “the race to the bottom” with competitor-based pricing 3. Common Pricing Errors Under-pricing: Setting prices just to win deals Set and forget: Not regularly reviewing pricing strategy One-size-fits-all pricing: Failing to segment customers by value perception Inconsistent pricing: Allowing sales teams to discount without strategy 4. The Airline Industry Case Study Example of sophisticated pricing in a commoditized industry Revenue management departments optimizing for customer segments Differential pricing based on booking timing, route urgency, and customer needs Almost no two passengers pay the same price 5. Step-by-Step Pricing Implementation Framework Step 1: Baseline Assessment Document current pricing model Analyze how prices are established today Review historical pricing trends and experiences Step 2: Research & Validation Competitor pricing analysis (as input, not driver) Customer value research (most critical) Gauge perceived value by customer segment Understand what customers actually value vs. what you think they value Step 3: Testing Use test markets and customer subsets A/B testing for web-enabled businesses Avoid “ready, fire, aim” approach “In God we trust, all others bring data” Step 4: Execution Assign clear ownership for price changes Timing: Connect price increases to events Segmentation: Tailor communication approach by customer importance Major customers: In-person meetings Smaller customers: Phone calls or personalized emails Communication: Be clear on the “why” and “what’s in it for them” Avoid impersonal form emails Step 5: Measurement & Monitoring Continuous feedback loop Regular quarterly reviews (minimum) Adjust pricing frequency based on industry (daily/weekly/yearly) Never “one and done” 6. Core Principle: Value-Based Pricing Always match price to value created for customers Focus on customer’s perceived value, not competitor pricing Ensure pricing enables reinvestment in value creation Balance: Don’t leave money on the table, but don’t overcharge Action Items for Listeners Assess your current pricing model Document how you establish prices today Conduct customer value research Survey or interview customers to understand what they truly value Review pricing quarterly Set calendar reminders to evaluate pricing strategy Segment your customers Identify different customer tiers based on value perception Test a price change Start with one product/service (as discussed in Part 2) Assign pricing ownership Designate a point person for pricing strategy execution Plan your communication strategy Determine which customers need personal outreach vs. email Set up measurement systems Create dashboards to monitor pricing effectiveness Resources Mentioned Book: Winning Moves by Dan Cremons Previous Episodes: Parts 1 & 2 of the Pricing Series, Episode on Value Builder Drivers Contact: podcast@emergedynamics.com for questions or to share your pricing success stories Key Quotes “The single most important factor in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” — Warren Buffett “To those taking a strictly market-based view of pricing and setting their price based primarily on competitor pricing: good luck in the race to the bottom.” — Dan Cremons “In God we trust, all others bring data.” – Unknown

Alyssa Dver, founder of the ERG Leadership Alliance, joins us this week to highlight the critical shift toward structured governance and the use of hard metrics to demonstrate how these groups drive corporate engagement and long-term business impact. My Key Takeaways: Governance is the future of ERGs: Alyssa emphasizes the shift from informal groups to structured organizations with clear governance and professional development paths for leaders. Measurement is mandatory: To gain executive buy-in and sustainability, ERG leaders must track metrics ranging from membership growth and event participation to high-level retention and engagement data. Allyship is a strategic bridge: Modern ERGs are moving away from exclusive "safe spaces" toward inclusive "brave spaces" where allies are formally invited to lead, learn, and advocate alongside marginalized groups. My Fave Quotes: "Got to have governance. Not because you want to control people, but because you want to have equity. And equity means budgeting is fair; the way that people apply and run these has to be fair." "It's a professional development leadership pipeline. So if you're starting to see these group leaders getting hired into better jobs, getting promoted, that's also a really good metric." "Employees involved in healthy ERGs typically show 10% to 15% higher engagement levels than those who are not." "There are currently at least 500 million people participating in ERGs around the world, and 95% of companies continue to offer and support ERGs because of their proven impact on organizational health." Follow Alyssa's work and research at https://www.ergleadershipalliance.com/

Proper Measurement

Marketing is being rebuilt from the infrastructure up. Search is changing. Commerce is becoming agent-driven. Measurement is being redefined in real time. And the line between engineering and marketing is disappearing. In this episode of Frontier CMO, host Josh Spanier sits down with Vidhya Srinivasan, Head of Ads and Commerce at Google. As the leader responsible for Google Ads, YouTube Ads, Shopping, Merchant Center, Gemini integrations, and payments, Vidhya is helping architect how the modern marketplace actually works. The conversation explores what “agentic commerce” really means, why the Universal Commerce Protocol could reshape how brands interface with AI systems, and how Gemini is already rewiring performance, creative, and intent matching across the ad stack. Vidhya explains why CMOs don't need to code — but must become technologically fluent — and outlines a five-part leadership blueprint for navigating AI transformation with optimism, speed, and accountability. 00:00 – The Vision: Reducing the “Commute Cost” from Desire to Purchase 00:28 – Engineering Meets Marketing: Why the Worlds Are Merging 01:31 – Inside Google Ads & Commerce: The Scale of the Role 03:13 – Agentic Commerce & the Universal Commerce Protocol Explained 04:29 – AI Search, Longer Queries & Reimagining Ads 05:05 – YouTube Creators, Culture & the Creator Partnership Hub 06:18 – How Gemini Powers Google's Ad Systems 07:06 – Why Trust Is the Foundation of AI Advertising 07:51 – What CMOs Must Understand in the AI Era 14:19 – Measurement, First-Party Data & Cracking Attribution 21:38 – Leading AI Transformation: A 5-Point Playbook 25:32 – The Holy Grail: The Right Ad, Right Person, Right Moment

Level up your B2B marketing and build a brand that actually stands out: subscribe to the Pipe Dream podcast from B2B Better for narrative-driven B2B marketing strategy, media-led content ideas, and practical GTM frameworks from host Jason Bradwell. If "thinking like a media company" feels like empty advice, this episode shows you exactly what it means in practice. In this episode of Pipe Dream, host Jason Bradwell sits down with David Rowlands, Head of Product at B2B Marketing and Propolis, to unpack how a traditional magazine and events business transformed into a community-led subscription media model during the pandemic. David's core point is clear: in a world flooded with AI-generated content and collapsing trust, B2B marketers need to move beyond helpful content and start creating valuable, memorable work. The kind buyers remember weeks later because it's built on proprietary data, real CMO conversations, and peer learning you can't get anywhere else. When COVID-19 hit, B2B Marketing's events business went on indefinite hold overnight. At the same time, digital publishing barriers disappeared and trust collapsed. Anyone could write a blog or publish a report, creating massive noise. B2B marketers needed a place to get clear answers and learn from peers without sorting through the chaos. That's how Propolis was born. B2B Marketing formalised their Leaders Program into a subscription model around expert advisory, private community, and proprietary benchmarking. Instead of competing on helpful content anyone could replicate, they built something AI fundamentally can't: genuine community combined with anonymized member data that powers insights like the Propolis Community Index. David explains why this matters beyond B2B Marketing. The brands winning attention aren't publishing more content, they're creating distinctive IP that connects community, insights, training, and events into one ecosystem. And heading into 2026, measurement and attribution remain the core challenge, not because the tools don't exist, but because proving marketing's commercial impact still feels like an uphill battle. The conversation also covers what AI means for B2B marketing teams right now. While 91% of marketers are experimenting with AI, the real challenge isn't adoption, it's knowing where AI helps versus where it creates problems. The marketers struggling most are stuck in lead generation mode, unable to have strategic conversations about marketing's actual impact on revenue. If you want a blueprint for building a media-first B2B strategy without the "more content" trap, this is it. Chapter Markers 00:00 - Introduction: David Rowlands and the transformation of B2B Marketing  02:00 - From editorial assistant to Head of Product during COVID  03:00 - The pivot moment: Events disappear and trust collapses  05:00 - How Propolis was born from the Leaders Program  07:00 - What "thinking like a media company" actually means  11:00 - Building the Propolis Community Index with anonymized member data  16:00 - Helpful versus valuable content: Creating memorable work  21:00 - Why proprietary data and community can't be replicated by AI  26:00 - The AI content flood and how to differentiate 30:00 - Measurement and attribution challenges heading into 2026  33:00 - Skills marketers need: Communication and financial acumen  36:00 - Why junior marketers need these skills more than anyone  38:00 - Where to learn more about Propolis and B2B Marketing Useful Links Connect with Jason Bradwell on LinkedIn Connect with David Rowlands on LinkedIn Explore Propolis and the Propolis Community Index Visit B2B Marketing Listen to The B2B Marketing Podcast Explore B2B Better website and the Pipe Dream podcast

In this episode of Always Be Testing, host Tye DeGrange is joined by Cormac Jonas, CEO and Founder of The Jonas Agency, for a deep dive into what's actually broken in modern performance marketing. With years of experience across affiliate, paid media, and creator-led growth, Cormac brings a sharp perspective on why so many brands are optimizing campaigns while ignoring the bigger problem: flawed measurement.The conversation unpacks how misattribution, last-click bias, and platform incentives distort ROI, using the recent Honey browser extension controversy as a real-world example of how value gets misassigned across channels. They explore why TikTok and YouTube reshaped high-intent demand, how AI, CTV, and programmatic traffic are inflating “performance” metrics, and why owning an audience now matters more than owning traffic. This episode is a candid look at where affiliate and performance marketing are heading — and what brands need to fix before scaling spend.

Recorded live at NRF 2026: Retail's Big Show, The RETHINK Retail Podcast features Fritz Finlay, Head of Production at RETHINK Retail, in conversation with Will Burghes, Head of Professional Services at Rockerbox & DoubleVerify. The discussion focuses on how retail media measurement is evolving as brands and retailers move beyond impressions and clicks toward outcome-based metrics that matter to the business. Key insights from the episode include: - Why impressions and clicks are no longer enough for measuring retail media success - How retailers and brands are shifting toward revenue, incrementality, and ROAS - The role of verification, fraud prevention, and brand suitability as table stakes - How retail media networks, CTV, and walled gardens should be measured - Where AI fits into the future of advertising measurement, and where human judgment still matters With retail media networks growing rapidly, this episode breaks down what “good measurement” actually looks like in 2026 and how retailers can prioritize smarter budget decisions without waiting for perfect data.

Brand is one of the most powerful assets a company can build and one of the hardest to measure. In this episode of The Metrics Brothers, Dave “CAC” Kellogg, and Ray "Growth" Rike take on one of marketing's most persistent challenges: how to measure brand in a world obsessed with direct attribution and near-term ROI.The conversation starts with what a brand really is, originating from literal marks of ownership and evolving into a promise of quality, trust, and differentiation. From there, Ray and Dave explore why strong brands create pricing power, customer loyalty, category leadership, and long-term defensibility, even if those benefits do not always show up cleanly in dashboards.They then break down practical ways to measure brand that align marketing and finance perspectives, including indirect valuation approaches such as brand value and goodwill frameworks, along with comparative metrics like direct and branded web traffic, share of voice, share of search, and inbound pipeline contribution. The episode also covers market research fundamentals including awareness, consideration, trial, and repurchase, and why dedicating a portion of your marketing budget to measurement is essential to sustaining brand investment.Finally, the Metrics Brothers dig into brand measurement techniques that work in practice, including self-reported attribution, lift experiments, and analyzing sales conversations to see how brand shows up late in the buying process, often at the exact moment a deal is won.If you have ever struggled to align brand investment with measurable outcomes, justify brand spend alongside demand generation, or connect long-term brand building to real business results, this episode provides a grounded, metrics-driven framework for doing exactly that.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?Measurement is becoming a core competitive advantage. How should brands think about connecting digital shelf conditions to actual sales performance, what some call “Digital Causals,” and what new metrics will matter most by 2026?AI influenced and eventually AI controlled shopper journeys are becoming more real every day. How should brands prepare for a world where algorithms, not humans, are making many of the product decisions?As we look toward 2026, which emerging trends do you believe will create the biggest disruption in how shoppers browse and buy, especially across platforms like TikTok Shop, Instacart, and Amazon's 1P and 3P marketplace?

Martin Rowe is a long time technical editor for publications like EE World, EDN, and Test and Measurement World. He stops by The Amp Hour to talk about the things he has seen and the people he has met in the electronics industry, and he's still going strong!

Everything has a default measuring system - when we upgrade how we measure we get the insight we need to drive improvement.Want to see how I measure my life and make fast progress toward my goals? Click here to check out my Self Improvement Scorecard

Your progress mirrors the expectations around you. In today's episode, Kevin and Alan break down how the people, environments, and standards you accept quietly shape your discipline, confidence, and long-term trajectory. This conversation cuts through surface-level self-improvement and reveals why many driven people plateau despite consistent effort.You will hear how subtle influences affect identity, decision-making, and performance, and why real growth requires more than motivation. It demands precision, awareness, and intentional positioning. If you care about personal development, leadership, fitness, business, and mental resilience, this episode will challenge how you evaluate your circle, your habits, and your standards._______________________Learn more about:Track the Work. Earn the Results. 10 Pounds in 10 Weeks Challenge. To know more about the Next Level Fitness Accountability Group or get directly connected via Instagram:Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/Join our Next Level University Monthly Masterclass, "Setting Your Life up for the Most Productive Year You've Ever Had." One hour. Real principles. Lasting breakthroughs - https://us06web.zoom.us/meeting/register/nOyQhYF9TOaUdO1ezDdfdA#/registration Join our private Facebook community, “Next Level Nation,” to grow alongside people who are committed to improvement. - https://www.facebook.com/groups/459320958216700_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

The final episode of Your 2026 Body Blueprint brings the entire series together.  In Part 1, Ted explained why most men over 40 age faster than they should.     In Part 2, he broke down why weight loss alone doesn't equal health.     In Part 3, he showed how men should train to preserve muscle and strength with minimal time.     In Part 4, he explained why cardio and cardiovascular fitness are essential for longevity—even if you already lift.   And  In Part 5, he shared a clear, evidence-based approach to nutrition that supports metabolic health, longevity, and fat loss without quitting your social life or eliminating foods you enjoy.   And in Part 6, he talked the most underestimated drivers of how you age: sleep, stress, and lifestyle.   Now, in Part 7, Ted explains how to organize everything into a realistic, year-long system built around one outcome goal—fat loss—and the process goals that actually make it achievable. This episode focuses on training structure, cardio decisions, nutrition fundamentals, recovery, measurement, and the behavioral shifts required to make progress stick over time.  You'll learn:  Why choosing one outcome goal leads to better long-term results than chasing multiple goals  How to structure strength training for fat loss while preserving muscle after 40  How calorie and protein tracking simplify fat loss and improve food choices   Why data tracking prevents emotional decision-making and plateaus  How recovery and stress management determine whether fat loss succeeds or fails  Why identity and habit reprogramming matter more than willpower  What Ted discusses in this episode:  (00:00) Introduction  (01:47) Setting Realistic Goals for Long-Term Success  (05:19) Effective Training Strategies for Fat Loss  (12:36) The Role of Cardio in Your Fitness Journey  (16:27) Mastering Nutrition for Optimal Results  (22:03) The Importance of Tracking and Measurement  (24:30) Avoiding Burnout and Ensuring Recovery  (27:18) Behavioral Change and Long-Term Success  (30:48) Client Success Story: Chad's Transformation  (33:15) Final Thoughts and Encouragement