Podcasts about Measurement

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's.Topics covered:[05:00] Defining current demand versus future demand[07:00] Splitting budgets 50/50 between brand and performance[12:00] Why American marketers lag on brand-building principles[18:00] Measuring future demand through brand tracking[22:00] Why feelings outlast facts in memory[26:00] The case for creativity in earning attention[35:00] James's own future demand brand: Land RoverTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026Future Demand Book: https://futuredemand.com/ James Hurman's LinkedIn: https://www.linkedin.com/in/jameshurman/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

New guidelines come just before the AMP document. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/iab-v23-public for the story links in full, and to get our daily newsletter.

Full show notes: https://bengreenfieldlife.com/signalspodcast In this episode with Tom Moss, founder and CEO of Vital Signals, you'll hear how a near-fatal hypertensive crisis during a family vacation became the founding moment for a device that may finally solve the problem of getting accurate blood pressure readings in real life without a cuff. Tom explains why blood pressure is the single most important indicator of long-term cardiovascular health and yet one of the least accurately measured, what the cuff gets wrong, and how Vital Signals achieved the scientific breakthrough that other companies failed to crack: accurate, calibration-free blood pressure monitoring from a ring. You'll also hear about the interplay between sleep, stress, hormones, sauna, cold, and blood pressure, what the Signal Ring's data is already revealing about human arterial health, and where this technology could go over the next decade. Tom Moss is the founder and CEO of Vital Signals, building at the intersection of heart health, technology, and everyday behavior. After his experience with undiagnosed hypertension, he became focused on why some of the most critical health signals remain so difficult and often stressful to understand. Pre-order your Signal Ring from LIFE Market and measure your blood pressure without the cuff. Ships October 2026. Episode Sponsors: Tecton Ketones: Bioidentical D-beta-hydroxybutyrate (BHB) for clean cognitive support, stable energy, and performance without the conversion step required by many ketone precursors. Visit tectonketones.com/ben and use code BEN for 16% off your first order. Dr. Murray Natural Products ThymoQuin: A clinically researched black seed oil formulated to support healthy cortisol levels and resilience to everyday stress. Visit doctormurray.com/ben and use code BEN25 for 25% off. LYMA Laser: An advanced at-home skin technology backed by peer-reviewed research showing it influenced 45 genes in human skin compared to just one for an equivalent LED device. Visit lyma.life and use code BEN10 for 10% off for a limited time. Qualia Stem Cell: A science-backed supplement that supports your body's natural repair system by enhancing stem cell function, taken just four days per month. Visit qualialife.com/boundless and use code BOUNDLESS for 15% off.See omnystudio.com/listener for privacy information.

God is never late. He works according to His perfect timing

Welcome back to a special encore presentation of Turn on the Lights! As we continue our transition series, our new host, Dr. Philip, is revisiting some of the most impactful conversations from the archives. For this episode, he selected a standout discussion with Dr. Michelle Schreiber and Brenna Rabel, exploring how quality measures are developed, adopted, and implemented across Medicare and Medicaid programs. Summary: How do we decide what “good care” looks like, and who gets to choose the scorecard? In this episode of Turn on the Lights, Kedar Mate speaks with Dr. Michelle Schreiber of the Centers for Medicare & Medicaid Services and Brenna Rabel of Battelle about how quality measures are developed, adopted, and applied across Medicare and Medicaid programs. They explore why measurement is essential for accountability, patient choice, and improvement, while also acknowledging its vulnerability to politics, feasibility constraints, and “teaching to the test.” Using diabetes and sepsis as examples, they explain how performance cutoffs are established, why “all-or-none” measures often face resistance, and what makes complex measures difficult to report and score. The conversation also addresses efforts to reduce reporting burden, including CMS's shift from broader MIPS reporting toward MIPS Value Pathways and the expansion of digital quality measurement through FHIR-enabled eCQMs. They conclude with a forward-looking discussion on how artificial intelligence could reduce manual chart abstraction and advance quality measurement, particularly as patient-reported outcomes play a larger role in shaping the future of value-based care. Tune in to hear how measures shape what health systems prioritize, what gets improved, and what “value” could look like in the future. Resources: Connect with and follow Dr. Michelle Schreiber on LinkedIn. Follow CMS on LinkedIn and explore their website! Connect with and follow Brenna Rabel on LinkedIn. Follow Battelle on LinkedIn and explore their website! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send James and Sam a message or voicemailThis week, James and Sam talk with Bryan Barletta of Podcast Movement, and Martin Bojtos of Podmasters.Plus, we look at the week's podcasting news, including:• Podcast Movement's New York Audio Week plan, five-day structure and $199 creator ticket strategy• Public session voting balanced by a selection committee to avoid a popularity contest• Sounds Profitable's role as connective tissue, partner perks, events access and comms support• Measurement tension around downloads, 30-second plays, consumption and unified analytics• HLS video implications for distribution, ad delivery and platform power• Creator portals and diversified monetisation through subscriptions, merch and live events• Podmasters at 10 years, diversification as risk control and lessons from near-failure• Spotify video revenue upside versus Apple video cost concerns• Research claims about AI narrators and why methodology matters• One-off premium episode purchases and the friction problem• Kids audio discovery and why curation still lags in major apps• BBC podcast scale outside the UK and podcasts showing up on iPlayer Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Big deal on this episode as Collin Colburn, Vice President Commerce and Retail Media  with IAB joins the show to set us straight on what is happening with Retail Media and "Commerce Media". He enlightens us on the measurement controversy, how AI is going to change media and where the industry is going with privacy and much more regulations on advertising. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Collin Colburn LinkedIn: https://www.linkedin.com/in/collin-colburn/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Tymewear's co-founder and lead engineer, Arnar Larusson, discusses how his collaboration with Dr. Stephen Seiler and coach Espen Aareskjold has led to the continuing evolution of breathing measurement technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Comparing The Imperial Measurement To The Metric System bonus 1296 Thu, 16 Jul 2026 13:36:24 +0000 WZ0TJkaug8TnG68U2cLqSajsUAe8nXIo sports Sports Daily sports Comparing The Imperial Measurement To The Metric System Wichita's popular morning local sports talk radio show is Sports Daily with Jacob Albracht and Tommy Castor. Listen live M-F 7a-11a on KFH! 2024 © 2021 Audacy, Inc. Sports https://player.amperwavepodcasting.com?

Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com.  For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first, then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube creator mindset.  YouTube has long been the clearest growth platform for creators because it combines publishing, discovery, audience development, monetization, and measurable performance into a single system. Podcasting, by contrast, has often separated those pieces across hosting platforms, apps, ad systems, analytics dashboards, and RSS-based distribution. The episode explores why this matters now. A modern show can become a long-form YouTube episode, an audio podcast, Spotify video, Apple video, short-form clips, newsletter content, social posts, community discussion, and brand inventory. Rox describes podcasts as a powerful format because a single strong two-hour conversation can yield many different media assets across multiple platforms. That creates opportunity, but it also creates complexity. They discuss Apple's HLS video support, Spotify video, YouTube, RSS, 4K video, thumbnails in feeds, Netflix, Roku, FAST channels, Prime Video, and the growing need for creators to publish into more places without needing to understand every technical layer underneath. Rox argues that creators should not have to care about acronyms like HLS, VAST, RSS, or 301 redirects unless the technology directly affects their business. The software should handle the complexity so creators can focus on the show, the audience, and the growth strategy. A major theme of the episode is that video success is not just about uploading an MP4 file. Rox makes a strong case that the real shift is in mindset. On YouTube, titles, thumbnails, intros, pacing, retention, curiosity gaps, promise, progress, payoff, packaging, and audience behavior all matter. Podcasting has historically treated episode art and titles as secondary. YouTube treats them as the front door to the content. Rob and Rox spend significant time on thumbnails and titles, including why creators need to understand the psychology behind a click without reducing the work to empty clickbait. Rox explains that a thumbnail should create a question the viewer wants answered, while the episode itself must deliver enough value to earn attention and retention. The best creators do not copy blindly. They study what works, understand why it works, and apply that structure in their own voice, to their audience, and through their creative point of view. The conversation also moves into AI. Rox does not describe Flightcast as an AI-first platform, but AI is an important layer inside the system. He sees major value in AI analytics, back-catalog analysis, clip testing, title suggestions, descriptions, chapters, transcripts, and pattern recognition. His larger ambition is to bake more of the YouTube strategist and producer mindset directly into the software so creators can see what is working, what is not working, and where new growth opportunities may exist. Rob and Rox also discuss monetization. As video moves deeper into podcast platforms, host-read ads, dynamic ad insertion, video ad formats, brand partnerships, affiliate models, and creator-controlled advertising may begin to converge. Rox explains Flightcast's ability to support programmatic, dynamic sponsorships and bring-your-own-programmatic monetization, while keeping the platform focused on growth and creator support rather than solely on ad sales. The episode closes with a look at the future of podcast hosting itself. Rox argues that basic hosting has become a commodity. The next layer is growth, analytics, experimentation, distribution, monetization support, and creator intelligence. In a world where AI can make software easier to build and copy, the real advantage may come from insight, speed, taste, data interpretation, and the ability to help serious creators make better decisions faster. For creators, publishers, networks, and podcast platforms, Episode 674 is a clear look at the next stage of podcasting: video-first, data-aware, AI-supported, YouTube-influenced, and increasingly built around shows that can travel everywhere. Chapter Topic Time Stamp Markers: 00:00 Welcome to The New Media Show Episode 674 00:19 Has video-first podcasting arrived? 01:21 Introducing Rox Codes and Flightcast 02:32 Building tools for YouTubers before podcasting 03:18 Why podcast hosting needed a YouTube-first mindset 04:13 Building the Flightcast playbook around video-first shows 05:31 Bringing the Diary of a CEO playbook into software 06:54 Can a platform support data-driven production? 08:27 AI, automation, and the future of show creation 09:13 LLMs and AI tools in creator workflows 10:23 AI as a podcast data consultant 11:19 Publishing, analytics, and experimentation 13:41 Could Flightcast become a creator operating system? 14:17 Podcasts as long-form source material for every platform 16:39 Is YouTube success the strongest growth signal? 17:19 Growth, retention, and why YouTube has the advantage 19:44 Going from YouTube to audio vs audio to video 20:49 Who Flightcast is built for 21:28 Apple HLS, Spotify video, and platform complexity 22:21 Can Apple or Spotify compete with YouTube video? 23:43 Video as human connection 24:24 Apple Podcasts video and the return of native video distribution 25:51 Netflix, podcasts, and low-cost creator TV 27:22 Why creator video can work across phone, laptop, car, and TV 28:20 Apple TV, 4K, and the quality question 29:16 Why creators should not need to understand HLS or RSS 31:55 The podcast industry still has too much technical friction 33:46 Alternate enclosure, iHeart, HLS, and RSS thumbnails 34:27 Why episode artwork and thumbnails now matter more 35:10 The thumbnail and title are the packaging 37:14 AI thumbnail scoring and creative judgment 38:08 Thumbnail psychology and curiosity gaps 38:52 Retention editing, strong intros, and promise-progress-payoff 40:10 Why better videos can multiply results 41:19 The real workload behind YouTube-quality video 42:37 Legacy media skills vs YouTube creator skills 44:50 Faster testing cycles changed creator media 45:32 Why video can be ten times harder when done right 45:53 How AI can bake strategy into software 47:00 Where Flightcast differs from early-stage creator tools 47:32 YouTube algorithm changes and podcaster anxiety 49:19 HLS, video ads, and creator-controlled ad insertion 50:22 Dynamic ads across YouTube and podcast platforms 51:33 Platform trust and monetization value 52:01 YouTube brand connections and affiliate models 53:18 Right brand, right creator, right price 54:35 360 campaigns, affiliates, and creator investments 57:17 Organic product mentions and brand relationships 58:14 What podcast hosting becomes next 58:46 Hosting as a commodity and growth as the real business 59:37 APIs, AI coding, and software moats 1:00:30 Where is the moat in creator software? 1:01:07 Staying ahead through insight and experimentation 1:03:32 Advanced analytics as the future advantage 1:04:41 Every creator has a different data pattern 1:05:14 MrBeastification, AI, and creator sameness 1:06:10 Outlier analysis and creative inspiration 1:07:15 Why outlier theory works when used correctly 1:08:44 Packaging the topic before recording 1:09:32 Does this conflict with podcasting culture? 1:11:01 Why data-driven formats do not have to kill creativity 1:12:23 Ryan Trahan and creative twists on proven formats 1:14:17 Packaging as the price of audience attention 1:15:04 Craft, creativity, and changing the playbook 1:16:51 Podcasting's radio roots and YouTube's different rules 1:17:27 Flightcast demo: stop guessing what content works 1:18:00 Publishing video everywhere with unified analytics 1:18:51 Measurement standards and the 30-second vs 60-second debate 1:20:21 AI analytics, clips, and test channels 1:21:35 YouTube API limits and thumbnail A/B testing 1:22:51 Flightcast monetization and bring-your-own programmatic 1:23:55 Transcripts, AI titles, descriptions, and chapters 1:24:21 Flightcast pricing and plans 1:25:41 HLS across all plans and video storage differences 1:26:32 Future pricing credits for more clips 1:26:48 Closing thoughts and where to find the episode Guest Links: Rox Codes, CEO and Co-Founder, Flightcast Flightcast: https://flightcast.com Rox Codes Website: https://roxcodes.com Rox Codes on LinkedIn: https://www.linkedin.com/in/roxcodes Rox Codes on X: https://x.com/RoxCodes Rox Codes on YouTube: https://www.youtube.com/channel/UChg53qPBdY1FF8gjOlB9zkg Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com New Media Show: https://newmediashow.com New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. This article reflects my editorial direction and the substance of the conversation.The post Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674 first appeared on New Media Show.

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

In this episode, Carolyn sits down with Liam MacCormack, a fractional head of growth who's spent years in the weeds of B2B paid search, to unpack why the channel keeps burning B2B budgets and what to do about it.They get into the market forces making paid search harder than ever: rising CPCs, zero-click search, and agencies still optimizing like it's 2015. Then they go tactical on a real client scenario — a high-ACV company that's switched agencies multiple times and still can't make it work — and what that reveals about when a channel is worth fixing versus when it's just draining spend.Topics covered:Why "you need to spend more on impression share" is the most seductive upsell in paid search, and the one metric that actually tells you if it's trueThe profile of a company paid search works for, and the profile where it's a waste of moneyWhy paid search is a demand-capture channel, and what that means for how you budget itHow to know when to cut the channel, cut the budget in half, or let it run as a tertiary sourceWhy branded search is propping up most agency reporting, and the one question to ask to find outIf your paid search has been underperforming for quarters and the answer is always "give it more time," this one's worth your attention.-----------------------------------------------------

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief Strategic Growth Officer Stacey Hawes and GOVX Chief Brand Officer Aaron Pelander. They tackle one of marketing's toughest challenges: proving TV's impact when its biggest effects don't show up for months after launch. Aaron shares how GOVX moved from a performance-only mindset to a 60/40 split between brand and performance budgets, and why that shift unlocked new growth. Marketers will also learn which metrics matter and why relying on just one measurement model leaves value on the table.Topics covered:[00:00] Kicking off the session at CommerceNext 2026[03:00] Why TV remains one of the hardest channels to measure[06:00] Short-term metrics for tracking TV's immediate impact[08:00] Long-term measurement: brand lift, MMM, and incrementality testing[11:00] Inside GOVX's mission and its path to TV[13:00] GOVX's shift to a 60/40 brand and performance budget[16:00] GOVX's results after partnering with Marketing ArchitectTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Ant Cousins began his journey 25 years ago in technology roles for the British Ministry of Defence but quickly moved to Public Relations where he provided media advice to UK Forces in Iraq and Afghanistan countering Taliban propaganda. This experience led him to roles in Counter-Terrorism for the UK Home Office, where he focused on combatting Al-Qaeda's propaganda, and later to the Middle East during the Arab Spring or ‘Social Media Revolution'. In 2014 Ant started working exclusively in leadership roles in AI-focused startups, resulting most recently in him leading Factmata, an AI startup focused on detecting misinformation, through to an acquisition by the global Comms & PR tech provider, Cision. In May Ant joined Meltwater as VP of Product in charge of AI and Data.Ant is an accredited PR practitioner, member of the UK All Party Parliamentary group on AI, Chair of the Associated for the Measurement and Evaluation of Communications (AMEC) Tech-Hub and featured in PRWeek's 'Dashboard 25' in ‘23, ‘24 and ‘26. Quoted in The Times, Forbes, BBC, TechRound, PRWeek, PRMoment and others on the topic of AI, communications and misinformation.

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedyFollow Ibotta online at: http://ibotta.comFollow Yeimy online at: https://www.linkedin.com/in/yeimyChris and Yeimy answer these questions:From Circana's macro perspective, where does the traditional measurement infrastructure break down first in this fluid loop?Are you guys competing, complementing, or building a completely distinct layer of demand? Where do brand equity investment and performance investment harmoniously meet in this modern loop, and how do you ensure one isn't starving the other?What does trustworthy, mathematically sound measurement actually look like in 2026, and why is it an absolute baseline requirement right now?When you listen to CPG brands express their deep frustrations with modern attribution models, what is the core complaint you hear, and how do you define "trustworthy truth" to a skeptical CMO?Yeimy, what does it mean for the industry that promotions can now be evaluated on equal footing with media? And Chris, for a brand CMO sitting here at Cannes today, how should this change the way they think about where promotions sit in their investment mix?Yeimy, when Circana runs the numbers across the entire consumer staples landscape, what unexpected, baseline operational traits do a legacy multi-billion-dollar giant and an agile, emerging challenger brand have in common when it comes to capturing actual volume growth today?Chris, expanding on that, when Ibotta double-clicks down on a hyper-growth challenger brand like Chomps — which Circana crowned a Growth Leader and which has blockbuster velocity across the IPN — the independent Circana Household Lift study told a striking story: households exposed to the Ibotta campaign outperformed the snacking category household penetration benchmark by 9x. What does that kind of new buyer acquisition data reveal about how challenger brands should think about promotions as a growth lever, beyond the traditional discount mechanic? If you two could completely re-architect the ideal measurement infrastructure from the ground up for a CPG brand trying to successfully navigate the next three years, what does that blueprint look like, and exactly who needs to be in the corporate room to enforce it?For a CPG brand CMO or commercial executive sitting in this room today who leaves Cannes and has to make one decisive change to how they evaluate, measure, or deploy capital across the commerce funnel this quarter—what is the single piece of practitioner advice you would give them? Yeimy, you first, then Chris.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

A giant barn in Waikato features 10 feeder bins for cows to graze from freely allowing their burps to be measured for methane emissions.You can find photos and read more about the stories in this episode on our webpage, here.With thanks to:Diane Karaitiana Bryant, PāmuGo to this episode on rnz.co.nz for more details

With her company on the brink of disaster, a leader hungrily tackles the art of delegation, learning three models on the way. The episode frames delegation as being primarily about getting your people ready.To get people ready, screen each delegated task against three filters:Skills & Will – do people need training or coaching?Control – who has it and how much?Measurement – what is each person's responsibility?Our latest Tool has all three filters. Download it for free here. Want to strengthen your ability to talk with people about their growth and development? Listen to these episodes:#262 – How to Grow Your People – December 2025#212 – How to Coach Your People – October 2021#132 – Coaching Your People – April 2015Ready to try the Responsibility Charting exercise with your team?Listen to the episode here.  Download the Charting tool here.     Curious about coaching? Reach out to Tom here.Our monthly email always has additional resources. Related Library Categories:LeadershipManagement SkillsCommunication SkillsRelated Episodes132 - Coaching Your People119 - Creating Devoted Followers254 How to Talk so People Understand You 155 - The Human Element123 - Leadership Through DelegationA transcript of the episode is here. We love hearing from you. You are the BEST AUDIENCE! The whole The Look & Sound of Leadership crew are grateful for you! 

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights

Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally unifying measurement?"How are you thinking about short vs. long term ROI when it comes to investing in brand vs commerce media networks? Especially as it relates to onsite and offsite digital media buys with RMNs. What's your way to assess incrementality and how hard a dollar is truly working for Hershey's bottom line?Vinny, you truly put the business first, always thinking about what's best for Hershey. Can you share a bit about how you've thought about the economics regardless of funding source and the depth of your relationship with the Chief Sales Officer?As you think about the future, the rise of more sophisticated commerce media network offering, there is a temptation by many brands to think about 1;1 closed loop measurement. However your philosophy is quite different - embracing the need to triangulate decisions using ROI, signal-based data, and 'control vs. exposed' groups. How have you been able to convince your organization there's a better way forward…and really modernize measurement with agentic AI Hershey is consistently at the cutting edge of measurement. How does this sophistication influence your media and commerce partnerships?

As endovascular technologies evolve, how are IRs maximizing control while minimizing metal in modern venous embolization? In this episode of the BackTable Podcast, Dr. Harris Chengazi joins host Dr. Sabeen Dhand to discuss the clinical impact, deployment techniques, and imaging advantages of modern vascular point embolization devices, focusing on targeted venous occlusion and variceal obliteration. --- Get the BackTable apphttps://www.backtable.com/app --- This podcast is supported by Okami Medicalhttps://okamimedical.com/ --- Timestamps 00:00 - Introduction02:22 - Multidisciplinary Vascular Practice Model05:51 - Understanding Plugs in Embolization08:34 - Comparing Plugs, Coils, and Liquid Embolics13:48 - LOBO Occlusive Device16:12 - Plug Sizing and Vessel Measurement20:45 - Deliverability and Catheter Selection24:28 - Limitations of Point Embolization29:03 - PARTO Access and Technique32:46 - Other LOBO Use Cases34:33 - LOBO Deployment Mechanism36:23 - Cost Effectiveness of Embolics41:08 - Final Thoughts and Closing Remarks --- More about this episode Dr. Chengazi shares insights from incorporating vascular plugs into his embolization practice after training predominantly with coils. He highlights the features that distinguish modern devices like the LOBO from traditional plugs, including their unique nitinol weave, rapid occlusion, and predictable sizing and landing configuration. The physicians explore the utility and limitations of plugs in clinical scenarios including retrograde transvenous variceal obliteration, antegrade variceal embolization during TIPS creation, and tract embolization following percutaneous procedures. Dr. Chengazi furthermore shares specific procedural pearls for point embolization of varices, explaining how to facilitate deployment using a parallel access technique as well as how to position multi-lobed plugs across venous outflow segments to reliably treat large shunts with a single device. Finally, the physicians review the benefits of reduced imaging artifact on follow-up scans compared to traditional coil packs and liquid embolics as well as the impact of modern plug technology on healthcare costs, reinforcing the value of evidence-based device selection for optimal patient outcomes. --- Resources Kundaragi NG, et al. Measurement of Inferior Vena Cava to Shunt Distance in Deciding Access Route for Balloon-Occluded Retrograde Transvenous Obliteration Procedure: A Pilot Study. Am J Interv Radiol. 2018 Sep 19;2(16):1-9.https://dx.doi.org/10.25259/AJIR-22-2018 --- BackTable Vascular & Interventional (VI) is the go-to podcast for interventional radiologists, vascular surgeons, and interventional cardiologists. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

In this episode of The Crop Science Podcast Show, Terry Hansen, VP of Sales, North America at Loam Bio, explains how measured soil carbon programs can help farmers generate and own carbon credits while strengthening long-term soil performance. He discusses soil carbon across production systems, outcome-based carbon programs, carbon credit ownership, project timelines, and how soil carbon can support input efficiency, soil resilience, and farm profitability. Learn how carbon markets fit in crop operations. Listen now on all major platforms!"Carbon credits can become another farm asset when measured soil carbon programs bring buyers, pricing transparency, and market opportunities together."Meet the guest: Terry Hansen is VP of Sales, North America at Loam Bio and holds a degree in agronomy from the University of Nebraska-Lincoln. His career spans agronomy retail, seed, crop protection, fertilizer, biologicals, and carbon programs. Terry focuses on helping growers integrate carbon solutions into crop production systems. Learn from Terry Hansen on The Crop Science Podcast Show, available on all major platforms.Liked this one? Don't stop now — Here's what we think you'll love!Dr. Robbie Oppenheimer: The Science Behind Stable Soil Carbon | Ep. 127What you will learn:(00:00) Highlight(01:02) Introduction(03:20) Carbon programs(09:52) Carbon credit ownership(16:51) Measurement versus modeling(18:47) Soil carbon building(26:58) Farmer adoption strategies(37:58) Final questionsThe Crop Science Podcast Show is trusted and supported by innovative companies like:- Loam Bio

On today's Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas © 2026 EMARKETER Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.​ Learn more at albertsonsmediacollective.com

The MQL is marketing's worst open secret. Everyone in the room knows the number is gamed. The leads are low-intent, the scoring is guesswork, and the pipeline isn't growing. Yet marketing keeps getting graded on the one metric nobody actually trusts.In this workshop, Carolyn and Amber sit down with Jon Miller to take apart the metric the entire B2B playbook still runs on and walk through anonymized customer data showing exactly what it costs. Hand raisers in this account converted 83X better than MQLs and qualified faster. The MQLs that didn't convert got worked for two months before anyone disqualified them. That's the drain nobody puts on a slide.What this workshop covers:Why the MQL became gospel and the moment a sound idea turned into a volume game sales learned to ignoreThe gumball machine fallacy: why "more budget in, more pipeline out" assumes a linear process that buying stopped being years agoNonlinear buying, the dark funnel, and why one overwritten lead record erases the history you actually needReal customer data: MQLs accounted for under 6% of pipeline while hand raisers drove 39% of closed-won revenueJon's three-tier lead model and why waiting for hand raisers alone forfeits first-mover advantage and your future pipelineThe KPI cheat sheet: pipeline velocity, brand-question surveys, post-sale revenue metrics, and the numbers a board actually speaksWhat the shift means for your MarTech stack as AI moves orchestration from rules to reasoningThe leaders who get out from under the MQL don't kill it overnight. They layer in metrics their CFO and head of sales already recognize and stop defending volume that was never converting.-----------------------------------------------------

An interview with Dr. Heather McKee, health behavior change consultant. And that's where I get a little bit frustrated with the tech industry, because at the moment, it feels like a lot of it is focused on tracking metrics and outcomes, and we know that information doesn't equal implementation, and data on its own does not drive behavior, and what matters most is what that data means to the person. And so we need to kind of make that shift from just measurement to meaning.Dr. Heather McKeeSupporting people with consistent healthy behaviorsThe secret sauce for health behavior changeWhat the fitness industry gets right and wrong about health behavior changeShifting from measurement to meaning in keeping people movingMaking data actionableBarriers and facilitators to motivationFuture of the health & fitness sectorhttps://www.movetolivemore.com/https://www.movetolivemore.com/bookhttps://www.linkedin.com/company/move-to-live-more@MovetoLiveMore

Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat!Miroma Group has acquired performance audio advertising agency Ad Results Media, with CEO Jordan Fox framing the deal as a major U.S. expansion that brings ARM's podcast-native performance advertising into Miroma's broader portfolio.Ben Robins' latest UK Advertising Landscape installment finds 44% of UK podcast listeners aged 18 to 34 made a purchase after hearing a podcast ad, and flags the 55-plus demographic as a meaningful untapped opportunity for podcast advertisers.YouTube has retired BrandConnect in favor of Creator Partnerships built into Google Ads, monetizing brand amplification of creator content while controlling discovery, distribution, and measurement rather than taking a commission on creator deals.Podnews editor James Cridland tests whether HLS streaming improves podcast consumption measurement, concluding the data is clearer than traditional downloads but that browser buffering and inconsistent play definitions across apps still limit meaningful measurement gains.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat!Miroma Group has acquired performance audio advertising agency Ad Results Media, with CEO Jordan Fox framing the deal as a major U.S. expansion that brings ARM's podcast-native performance advertising into Miroma's broader portfolio.Ben Robins' latest UK Advertising Landscape installment finds 44% of UK podcast listeners aged 18 to 34 made a purchase after hearing a podcast ad, and flags the 55-plus demographic as a meaningful untapped opportunity for podcast advertisers.YouTube has retired BrandConnect in favor of Creator Partnerships built into Google Ads, monetizing brand amplification of creator content while controlling discovery, distribution, and measurement rather than taking a commission on creator deals.Podnews editor James Cridland tests whether HLS streaming improves podcast consumption measurement, concluding the data is clearer than traditional downloads but that browser buffering and inconsistent play definitions across apps still limit meaningful measurement gains.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time. Joining MM+M today are Justin Rosen, head of measurement product at IQVIA Digital, and Scott Ensign, chief strategy officer at Butler/Till, as both bring deep experience across healthcare media, data and strategy. Together, this conversation will explore what it really takes to measure effectively in a world where fragmentation is increasing, datasets are multiplying and marketers are under more pressure than ever to move quickly — and prove impact. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon Gibs, Group Director, Media Insights and Measurement, Walmart Connect joins the show to explore how full-funnel measurement is evolving from attribution to creative effectiveness, and what it takes to turn fragmented signals into a clearer picture of business impact. With a unique vantage point across the ecosystem, Walmart Connect helps marketers tie first-party shopping behavior with exposure across in-store, ecommerce, and VIZIO's CTV ecosystem, and move beyond isolated metrics to understand how awareness, consideration, and conversion work together.

Olaitan Fashanu: I Love Data—Why Success for a Scrum Master Means Doing the Hard Measurement Work Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "You don't get better by not trying to be better." - Vasco Duarte (channeling Olaitan's own discipline)   For Olaitan, success as a Scrum Master comes down to two things—team effectiveness and team health—and he refuses to guess at either. Twice a year, in what he calls his winter and summer cycles, he runs a structured team health check survey to capture how confident people feel, whether they hold each other accountable, and whether psychological safety is real or theatrical. Between those checkpoints, he runs constant one-on-ones—and not just with developers. QAs, designers, the PO. Everyone gets the conversation. He pulls outside-in feedback from customers and partner teams too, because effectiveness measured only from the inside is fiction. "I love data. Maybe it's my background in mathematics. I love looking at patterns, comparing things." The work is real, the load is real—but for Olaitan, refusing to do it is the same as refusing to grow.   Self-reflection Question: If you had to prove to yourself today that your team is genuinely effective and healthy, what data would you actually have—and what would you only be guessing at? Featured Retrospective Format for the Week: Start / Stop / Continue (and a twist Vasco offers Olaitan) Olaitan's go-to is the simple Start / Stop / Continue format—the easiest way he's found to get even quiet developers to engage, especially at the start of a new iteration. Vasco offers him a twist mid-episode: what if you only used one of the three? When the team is overwhelmed, run a Stop-only retro. When a release just shipped and energy is high, run a Start-only retro. Breaking the format pattern creates a small spark of "wait, why is this different today?"—which is often exactly the energy a tired team needs. Olaitan also shares a second favorite: the Friction vs. Drivers (or Fuel) format—mapping what's slowing the team down on one side and what's actively energizing them on the other. The two sides of the same coin, made visible.   [The Scrum Master Toolbox Podcast Recommends]

Send us Fan MailIn this episode of Embedded Insiders, Ken sits down with Norbert Breyer, Director of Marketing & Product Management at Sciosense, to discuss the company's new UFC23 Ultrasonic Flow Converter. Next is a special segment recorded live from COMPUTEX 2026. Ken Briodagh sat down with James Huang, Chairman of TAITRA, to discuss the vision behind this year's trade show and exhibition in Taipei, Taiwan, and the trends shaping the future of technology.For more information, visit embeddedcomputing.com

Anyone can launch a social tool, but few can empower an entire organization to create authentic content and nurture genuine communities. This episode explores the mindset and tactics behind fostering high-engagement communities, both digital and in-person, while embracing transparency, value-first content, and the power of personal branding. The conversation centers on how companies like Buffer uniquely empower their teams as creators, adapt to ever-changing measurement landscapes, and build sustainable brand differentiation through consistent, human-led growth.Rocio Osuna - https://www.rocioosuna.com/Sabreen Haziq - https://www.sabreen.info/A. Lee Judge https://ALeeJudge.com⏰ Timecodes ⏰0:00 - Building Social Tools vs. Building Community1:11 - The Importance of Real Life Community and Authentic Connections3:21 - Word-of-Mouth Marketing and In-Person Events5:18 - Transitioning from Digital Marketer to Physical Product Creator8:19 - The Challenge of Measurement and Changing Social Metrics10:49 - Buffer's Differentiation: Team of Creators Philosophy17:17 - Supporting Employee Personal Brands and Retention23:12 - Creating Standout Content Without Sensationalism35:01 - Community Building Do's and Don'ts44:42 - Using AI to Analyze and Grow Community Engagement46:42 - Surprising Content Trends & Value of Consistency

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its growth in the programmatic ecosystem. Building on the themes from the IAB Australia Audio Summit in February this year, the conversation covers the growth in digital audio investment, and how an omni-channel approach is reshaping how buyers think about audio. The panel also discusses the measurement tools gaining traction, from brand lift and conversion tracking to market mix modelling, and what the industry needs to do to make audio an easier, more consistent buy. With examples from health insurance, creator-led campaigns, and always-on strategies, there is plenty there for those looking to add audio to the mix.See omnystudio.com/listener for privacy information.

The marketing funnel you've built your whole strategy around? It never described how people actually buy. It was a tidy oversimplification, and in a world of zero-click search and AI-saturated channels, it's never held up worse.In this episode, Amber sits down with Udi Ledergor — Gong's first marketer, now Chief Evangelist, author of Courageous Marketing, and the guy who ran a Super Bowl ad and coined a category on the way to $500M in ARR.Udi's argument cuts against the "hack-everything" reflex of modern GTM: brand isn't a vibe, it's trust, and trust is the only thing that makes a buyer go straight to you instead of crawling through a funnel. What this episode covers:Why brand comes down to one thing, trust, and how raving fans replace the funnel entirelyThe unconventional bets behind Gong's brand: the Super Bowl spot, the bulldog, the 2021 enterprise rebrandWhy Courageous Marketing never mentions AI on purpose, and what makes a marketing principle timelessThe two-headed dragon: what actually fixes sales and marketing alignment (hint: do you know how your CRO takes their coffee?)Why a marketing team not working from the same data as sales is committing a crime against its own companyHow AI agents now prove marketing's hard impactThis episode unpacks exactly why the companies winning right now are the ones people demand their employer buy.-----------------------------------------------------

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights

Your work has never looked better. So why do you feel less sure of yourself than you did five years ago?In this episode of The Good Leadership Podcast, behavioral economist Dan Ariely (author of Predictably Irrational and Misbelief) unpacks a quiet problem facing ambitious leaders right now: AI is polishing your output faster than you're actually growing your capability. The result is an "illusion of competence" — work that looks sharper while the person behind it quietly stalls.We get into:Why effort and outcome have decoupled — and why working harder is making leaders feel less in controlThe hidden forces shaping how you judge yourself: effort discounting, social comparison on speed, and attribution errorWhat still compounds in the AI era (hint: it's the meta-capacities machines can't touch)What "context collapse" does to leaders who lean too hard on their toolsThe simple weekly decision-review habit that will still be paying off in 10 yearsThis is the kind of conversation that changes how you think about your own thinking. If your performance reviews and your nervous system are being trained on different signals, this one's for you.CHAPTERS00:00 The Confidence Gap: Knowledge vs. Perception03:46 The Dangers of False Confidence in the Age of AI04:28 The Learning Process: Embracing the Messy Middle07:35 AI's Role in Knowledge Acquisition: A Double-Edged Sword10:32 The Temptation of AI: Short-Term Gains vs. Long-Term Growth 12:09 Measuring Success: The Risks of Misguided Metrics14:09 Innovation and AI: Who Really Benefits?15:05 The Impact of Measurement on Innovation16:56 Employee Engagement and AI Integration19:39 Balancing AI and Human Capital20:44 The Gap Between Knowing and Doing21:20 The Role of Planning in Change23:31 Defining Boundaries with AI23:51 AI as a Tool for Self-Reflection25:44 The Importance of Impact in Academia29:04 Skills to Protect in an AI World32:53 Fostering a Joy of LearningListen, then ask yourself: What am I doing not just to do more but to become someone whose judgment I trust more, year after year?

"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."Episode summary:The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands need to understand the role AI plays in marketing strategy.In this panel discussion, the CEO of Shopify datalayer specialist Littledata and marketing leaders from the brands using it, discuss the pre-requisites for using AI in marketing.The conversation covers:How to improve the quality of signal you're feeding the algorithms.What data matters most when enabling AI in marketing.Focusing on keeping data clean, reducing the noise from the apps and 3rd parties generating data points.Sensible adoption of AI in marketing, retaining a careful control on quality of execution.The panelists:Edward Upton, CEO at Littledata.Teddy Robinson, Chief of Staff at Grind Coffee.Dan Eales, Head of Growth at Omni.

In this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet will do the job just fine.We cover:→ Why another dashboard, AI-powered or not, was never the silver bullet for growing your business→ The data problem in B2B marketing and why so many metrics are just vanity metrics→ Our practical framework for getting insights without expensive tools→ How to tier your ICP and tailor your reporting to match each tier's play→ Where AI genuinely helps, especially when you're sifting through loads of qualitative dataIf you are a B2B marketer or founder who's tired of drowning in flashy dashboards and wants a simpler, clearer way to measure what actually drives revenue.Tune in and learn:→ Why clarity beats complexity and what questions to nail down before you buy any AI tool→ How to revisit your ICP and segment accounts into tiers that shape your reporting→ How to track a handful of meaningful metrics instead of drowning in data→ How to use AI and Claude to pull together messy qualitative data and surface real patterns→ Why holistic measurement that links marketing to revenue matters more than any tool-----------------------------------------------------

Adrian Wooldridge highlights the historical blindness toward women's talent among 19th-century reformers who excluded them from competitive examinations. However, the meritocratic logic of objective measurement eventually provided women with the tools to challenge these exclusions. A pivotal moment occurred when Philippa Fawcettoutperformed the top male mathematicians at Cambridge. The World Wars further eroded these barriers, as the state was forced to utilize all available intellectual talent, including thousands of female codebreakers at Bletchley Park, proving that vast amounts of hidden talent existed within the general population. 41680 CHARLES II

Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

How do we define and measure soil health across Canada's diverse agricultural regions? That's the topic of this latest Canadian Agri-Food Policy Institute (CAPI) and RealAgriculture webinar examining the findings of a new CSA Group report on soil health measurement and reporting. The discussion explores why standardization matters, where current gaps exist, and how consistent... Read More

Send James and Sam a message or voicemailLosh Moodaley's article: https://podnews.net/article/beyond-the-cpm-podcast-advertising We test whether a 30-second threshold actually changes podcast stats, then pull apart why the definition of a “play” gets slippery once streaming, caching, and platform politics enter the mix. We also challenge the idea that better measurement automatically leads to better creator income, with practical advice for independents and nonprofits trying to build trust, outcomes, and sustainable revenue. • 30-second plays vs 60-second downloads and what hosting data shows • Why simplifying measurement helps but does not equal engagement • AMP definition changes, missing technical detail, and platform participation questions • The caching problem with HLS video and why server logs can mislead • Losh Moodley's roadmap beyond CPMs: audience economy, exclusivity, outcome-based selling, trust over attention • Spam podcasts selling drugs and why link tracking matters • AI-generated podcast flooding, disclosure ethics, and search discoverability • VoxTopica on mission-driven podcasting, nonprofit success metrics, and when subscriptions can work • Listener trends, weekly listening hours, and why listen time is becoming the headline number Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels. Takeaways DOOH remains one of the most underinvested channels despite its massive reach. Measurement has historically been the biggest challenge for out-of-home advertising. Accretive helps connect physical-world exposure to digital outcomes. Better attribution drives greater confidence and media investment. Search often captures intent rather than creating it. Out-of-home excels at generating awareness and demand. Brands are shifting budgets from linear TV into measurable alternatives. Mobility data plays a key role in audience targeting and measurement. Media Mix Modeling is helping validate the value of DOOH. Retail media presents a major opportunity for out-of-home advertising. AI and standardization are accelerating industry adoption. Education remains critical for broader DOOH growth. Chapters00:00 Meet Craig Benner and Accretive 01:09 From Viant to founding Accretive 02:06 Discovering the opportunity in DOOH 03:45 Why out-of-home should command more ad spend 04:40 The measurement-first philosophy behind Accretive 05:47 Solving attribution challenges in DOOH 07:12 Which advertisers benefit most from out-of-home 08:49 How audience targeting works in DOOH 10:33 Measuring foot traffic, web lift, and outcomes 11:09 Where today's DOOH budgets come from 12:45 The industry's overreliance on lower-funnel marketing 13:51 Why out-of-home creates demand and intent 15:32 Giving DOOH the credit it deserves 16:53 How measurement changes media allocation decisions 18:01 The reality of search and retargeting attribution 19:49 The future of digital out-of-home advertising 20:46 AI, MMMs, and industry standardization 21:47 Educating agencies and media buyers 24:14 Retail media and the "last inch" opportunity 25:40 Resources for learning more about DOOH 26:52 Final thoughts and closing remarks Guests: AdTechGod Learn more about your ad choices. Visit megaphone.fm/adchoices

After seven and a half years of working exclusively online, Kehla G. has started stepping into a new world—working with brick-and-mortar businesses through her role as a Business Coach with Avid Business Performance Group. What she's discovering is forcing her to rethink some of the most common conversations happening in the online business space. In this episode, Kehla explores the difference between a business that performs and a business that simply looks good online. She unpacks why so many entrepreneurs focus on followers, engagement, alignment, and self-expression while overlooking the numbers that actually drive growth, profitability, and sustainability. She also shares the uncomfortable realization that many entrepreneurs have been taught to diagnose business problems through identity rather than performance—assuming they need another certification, strategy, or breakthrough instead of identifying the actual constraint inside the business. Inside this episode, Kehla discusses: The difference between expertise and building a business Why leads, conversion, revenue, profit, and retention matter more than most entrepreneurs realize How business owners accidentally create growth they can't sustain The danger of making every business challenge a personal failure Why understanding a founder and understanding a business are two completely different conversations How measuring the right things changes the way you make decisions If you've ever questioned whether you're the problem when your business isn't producing the results you want, this episode offers a different perspective—and a different place to look. Connect with Kehla: Instagram: @kehlag LinkedIn: @kehlag Website: www.kehlag.com

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Mike Dell joined the board room to help Adam and Dave with the solution to the Secret Pdcast Group's Problems. Download the mp3 Podcast Feed PodcastIndex.org Preservepodcasting.com Check out the podcasting 2.0 apps and services newpodcastapps.com Support us with your Time Talent and Treasure Show Notes ----------------------------------------------------------------------------------------------------------------------------------------- 01 - ALLIANCE FOR MEASUREMENT IN PODCASTING — Podnews press release this morning: Alliance for Measurement in Podcasting (AMP) launches. Industry consortium for podcast measurement standards. Dave reblog with snark (May 29): "They want better app metrics for their ad-tech but the only 'app' in their council is Spotify.