Podcasts about Measurement

Show Resources: Here are the resources we covered in this episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn's newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement. Key Takeaways: Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent. Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can't be drilled down to specific campaigns or ads—only grouped by funnel stages. AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence. CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact. Top Performer Logic = Volume, Not Efficiency – LinkedIn defines “top” as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions. Next Steps: Check if you have access: In Campaign Manager, look for “Measurement” in the left-hand nav. If it replaced “Analyze,” you've got it. Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights. Connect your CRM: Unlock deeper revenue and sales performance insights. Give feedback to LinkedIn: Share what's useful and what you'd like improved. The tool is still early in development. Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com. Show Transcript: For the full show transcript, see the show notes page here: Episode 159

Did you enjoy this episode? Text us your thoughts and be sure to include the episode name.A video of this podcast is available on YouTube, Spotify, or PwC's website at viewpoint.pwc.com. Greenhouse gas (GHG) emissions reporting is central to sustainability disclosures—and measuring those emissions accurately is critical to transparent reporting. In this episode, we walk through PwC's five-step process for GHG reporting, with a deep dive into measurement approaches across scope 1, 2, and 3 emissions. In this episode, we discuss: 01:40 – PwC's 5-step process for GHG emissions reporting  06:43 – Scope 1 emissions: direct and indirect measurement methodologies 13:56 –Scope 2 emissions: market-based versus location-based methods 33:17 – Scope 3 emissions: minimum boundaries and measurement approaches for upstream and downstream emissions 50:24 – Key takeaways on measuring emissions based on practical experience  Looking for more on GHG emissions reporting? Check out our GHG miniseries, Talking GHG, along with other Sustainability now episodes Read Chapter 7 of PwC's Sustainability reporting guide, Greenhouse gas emissions reporting  Follow our series and subscribe to our weekly newsletter to stay in the loop  About our guest  Marcin Olewinski is a PwC Assurance practice partner, with over 20 years of experience bringing valued perspectives and insights to large clients in the energy sector. Additionally, he's focused extensively within PwC's National Office on greenhouse gas emissions and sustainability reporting and leads PwC's global technical working group focused on GHG.  About our host  Heather Horn is the PwC National Office Sustainability and Thought Leader, responsible for developing our communications strategy and conveying firm positions on accounting, financial reporting, and sustainability matters. In addition, she is part of PwC's global sustainability leadership team, developing interpretive guidance and consulting with companies as they transition from voluntary to mandatory sustainability reporting. She is also the engaging host of PwC's accounting and reporting weekly podcast and quarterly webcast series. Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.com. 

In this episode of the Pipeliners Podcast, host Russel Treat welcomes Weldon Wright to reflect on his extensive career in oil and gas measurement and his recent transition into semi-retirement. Weldon shares insights from decades of experience across utilities, vendors, and operators, while also discussing his role as host of the Oil & Gas Measurement Podcast. The conversation explores career path considerations within the industry and the differences between roles in various sectors, offering guidance for those navigating their own professional journeys. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.  They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change. Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters 00:00 Introduction to Moe Chughtai and MIQ 01:36 Moe's Journey into Advertising 04:01 Transition from Adobe to MIQ 07:36 The Evolution of CTV and Streaming 10:17 Bridging the Gap: Data and Measurement in Advertising 12:54 Balancing Linear and CTV Strategies 15:05 Future Trends in Streaming and AI 20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode:  Commerce Media Trends to Watch in 2025  The State of Measurement in Retail Media   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  podcast-behind-numbers-how-players-trying-stand-commerce-media-universehttps://www.emarketer.com/content/   © 2025 EMARKETER  

The boys discuss measurements, recycling and what happens when you don't put your darn keys away

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.

CTV ad revenue is projected to reach $28 billion this year, but 39% of advertisers still cite transparency in ad placements as a major concern. Is Connected TV delivering on its promises or falling short?This episode, Elena and Angela are joined by Chief Media Officer Catherine Walstad to discuss the state of CTV advertising. They explore the maturing optimism around streaming TV and share practical advice for navigating this complex but essential channel. Learn why CTV shouldn't be viewed as either brand or performance marketing, but as a powerful complement to linear TV.Topics covered: [01:00] CTV usage and ad spend projections through 2026[03:30] Current marketing sentiment around CTV advertising[06:00] Defining CTV, OTT, and streaming terminology[09:00] Is CTV delivering on its ROI promises?[11:00] CTV's role in both brand and performance marketing[18:00] Why CTV advertising has high CPMs and hidden costs[21:00] CTV measurement challenges and solutions[27:00] How fragmentation impacts advertisers and viewers[29:30] Emerging CTV trends like shoppable and interactive ads  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 eMarketer Article: https://www.emarketer.com/content/5-things-know-about-ctv-advertising-platforms2025 Ad Exchanger Article: https://www.adexchanger.com/tv/buyers-say-ctvs-transparency-problem-remains-a-roadblock-to-investment/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to a captivating episode of MOJO: The Meaning of Life and Business, where we delve into the intricate world of digital marketing. Your host, Jennifer Glass, is joined by the innovative Corey Morris, Founder and CEO of Voltage, a top-tier digital agency specializing in digital marketing and website solutions. Corey, an expert in crafting digital strategies, authored the Digital Marketing Success Plan, which outlines the necessity of a documented, objective, and accountable marketing plan in today's rapidly shifting digital landscape.In this episode, Jennifer and Corey share their passion for marketing and explore the diverse channels and strategies that businesses must navigate to succeed online. Corey introduces his START process, a five-step framework designed to help businesses develop a comprehensive digital marketing plan. He emphasizes the importance of defining a clear strategy that aligns with business objectives and leverages effective tactics to achieve measurable results.The conversation highlights strategies for optimizing conversion rates, managing resources, and adapting to new technologies like AI to stay ahead in the digital game. Jennifer and Corey also draw valuable parallels from Disney's marketing and operational strategies, demonstrating how branding and consistent messaging can transform customer experience and engagement.Join us as we unpack these valuable insights and equip you with the tools to enhance your digital marketing efforts. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable advice and inspiring stories to help drive your business forward in a digital-first world.About my guest: Corey Morris is the founder and CEO of Voltage, a premier digital agency focused on digital marketing and websites. He authored The Digital Marketing Success Plan that details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. Connect with Corey on Facebook, LinkedIn, and on the web at https://voltage.digital/Keywords: Digital marketing, Marketing plan, Strategy, Tactics, ROI, KPI, Website conversion, Content creation, Social media, Search engine optimization, Google Ads, Analytics, Target audience, Measurement, Brand strategy, AI, Online marketing, Offline marketing, Resource planning, Application phase

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Title: Journal Club Series Episode 10- Measurement of association and effect (relative risk & odds ratio) Target Audience This activity is directed to physicians who take care of hospitalized children, medical students, nurse practitioners, and physician assistants working in the emergency room, intensive care unit, or hospital wards. Objectives: Upon completion of this activity, participants should be able to: 1.      Review measurement of association and effect. 2.      Review relative risk & Odds ratio.  Course Directors: Tony R. Tarchichi MD — Associate Professor, Department of Pediatrics, Children's Hospital of Pittsburgh of the University of Pittsburgh Medical Center (UPMC.) Paul C. Gaffney Division of Pediatric Hospital Medicine. No relationships with industry relevant to the content of this educational activity have been disclosed. Matthew Wilkinson MD, MPH - Associate Professor, Department of Pediatrics, The University of Texas at Austin Dell Medical School Dr. Wilkinson discloses that he is a consultant for Koru Medical and is a stockholder with EM Device Lab. Conflict of Interest Disclosure: No other planners, members of the planning committee, speakers, presenters, authors, content reviewers and/or anyone else in a position to control the content of this education activity have relevant financial relationships to disclose. Accreditation Statement: In support of improving patient care, the University of Pittsburgh is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.  The University of Pittsburgh School of Medicine designates this enduring material activity for a maximum of 0.5 AMA PRA Category 1 CreditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity. Other health care professionals will receive a certificate of attendance confirming the number of contact hours commensurate with the extent of participation in this activity.   Disclaimer Statement: The information presented at this activity represents the views and opinions of the individual presenters, and does not constitute the opinion or endorsement of, or promotion by, the UPMC Center for Continuing Education in the Health Sciences, UPMC / University of Pittsburgh Medical Center or Affiliates and University of Pittsburgh School of Medicine.  Reasonable efforts have been taken intending for educational subject matter to be presented in a balanced, unbiased fashion and in compliance with regulatory requirements. However, each program attendee must always use his/her own personal and professional judgment when considering further application of this information, particularly as it may relate to patient diagnostic or treatment decisions including, without limitation, FDA-approved uses and any off-label uses. Released 4/5/2025,  Expires 4/5/2028 The direct link to the course is provided below:

How do you get better every day? Measure everything. It gives you a baseline, lets you know where you are at, and gives you motivation by setting a target for you to beat every day.

rWotD Episode 2891: Interaction-free measurement Welcome to Random Wiki of the Day, your journey through Wikipedia’s vast and varied content, one random article at a time.The random article for Thursday, 3 April 2025 is Interaction-free measurement.In physics, interaction-free measurement is a type of measurement in quantum mechanics that detects the position, presence, or state of an object without an interaction occurring between it and the measuring device. Examples include the Renninger negative-result experiment, the Elitzur–Vaidman bomb-testing problem, and certain double-cavity optical systems, such as Hardy's paradox.In quantum computation such measurements are referred to as counterfactual quantum computation, an idea introduced by physicists Graeme Mitchinson and Richard Jozsa. Examples include Keith Bowden's Counterfactual Mirror Array, describing a digital computer that could be counterfactually interrogated to calculate whether a light beam would fail to pass through a maze.Initially proposed as thought experiments by R. H. Dicke in 1981, interaction-free measurements have been experimentally demonstrated in various configurations.Interaction-free measurements have also been proposed as a way to reduce sample damage in electron microscopy.This recording reflects the Wikipedia text as of 00:50 UTC on Thursday, 3 April 2025.For the full current version of the article, see Interaction-free measurement on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Mastodon at @wikioftheday@masto.ai.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm standard Justin.

On a special bonus edition of the Sports Media Watch Podcast, Jon Lewis is joined by VideoAmp Executive Vice President of Revenue Bryan Goski for an in-depth discussion about ratings and measurement in a changing era, including the benefits -- and limits -- of "Big Data," out-of-home viewing and much more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of The HealthTech Marketing Show, I (Adam Turinas) discuss The Account-Based Marketing (ABM) Journey with guests Kelly McDermott, CMO at Caregility, and Erik Johnson, VP of Marketing at Harmony Healthcare IT. We dive deep into the ABM journey, from initial implementation to mature strategies.Erik shares insights from the early stages of launching ABM programs, emphasizing the necessity of aligning marketing and sales teams. Kelly provides a seasoned perspective, illustrating how ABM evolves and matures after several years, including insights into attribution, strategic planning, and using ABM data to influence executive decision-making.Key takeaways include the need for:Alignment between marketing and salesWillingness to experiment with different tacticsComprehensive tracking of account engagementFlexible approach to understanding buyer behaviorsKey Topics Covered:The State of ABM in HealthTech Marketing [00:01:36]Why Companies Resist ABM [00:06:06]Deciding to Implement ABM [00:09:32]Early-Stage ABM Implementation [00:14:07]Advanced ABM Insights (Year 3+) [00:22:28]Attribution and Measurement in ABM [00:27:57]Advice to Past Selves About ABM [00:34:50]Check out our detailed blog post about the ABM timeline for the first 5 years.Watch our videos on YouTube and subscribe to us on Spotify for more tips, insights, and how to's in Healthtech Marketing.For more articles, reports, videos, podcasts, and more to help you gain new skills, ideas, and insights in Healthtech Marketing visit our website.

In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.See omnystudio.com/listener for privacy information.

https://www.behaviolabs.com/brand-tracking Struggling to prove the ROI of your branding efforts to leadership? You're not alone. With 81% of consumers needing to trust a brand before purchasing and companies investing 10-20% of marketing budgets on branding, measuring effectiveness isn't just nice—it's necessary. Behavio Labs s.r.o. City: Prague Address: 3 Poupětova Website: https://www.behaviolabs.com/

In which we use the world's bestselling book to make gigantic numbers a little more tangible.

At 32, Todd Vande Hei was told his declining health was just “part of getting older,” and he believed it—until he didn't. Along with sharing how a shift in perspective led him to pursue measurable strategies to improve his well-being, he talks about ways you, too, can become the CEO of your own health. If you're tired of vague advice and want a smarter, test-based approach to longevity, this conversation will show you how to start.How long will you live? Take our quiz today to find out! Visit ageist.com/longevityquizThanks to Our SponsorsBON CHARGE: Want to try the hottest sauna blanket on the market? Check out BON CHARGE's Infrared Sauna Blanket, which is designed to provide easy access to the benefits of infrared heat therapy in the comfort of your own home, here.Troscriptions — Precision, pharmaceutical-grade nootropics for peak performance. Whether you need laser focus, mental clarity, or a boost in cognitive endurance, Troscriptions delivers science-backed results. Use code: AGEIST for 10% off, or click here.Fatty15 – C15 is the first essential fatty acid to be discovered In 90 years. Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. Get 15% off their 90-day subscription Starter Kit here or enter code: AGEIST at checkout.Chapters(00:15) Introduction to Todd van de Heide and Stark Health(03:21) Todd's Health Journey: From Struggles to Transformation(06:14) The Importance of a Health Team(09:13) Questioning Medical Authority and Seeking Alternatives(12:14) The Role of Measurement in Health Optimization(15:04) The Evolution of Health Perspectives(18:28) Agency and Responsibility in Personal Health(21:21) The Future of Health and Medical Research(32:18) The Importance of Humility in Medicine(36:14) Defining Normal Health vs. Optimal Health(44:00) Shifting from Limitation to Possibility Mindset(49:51) Strategies for Health Across the Decades(55:42) Integrating Health, Work, and Life(59:38) Time Management for Well-BeingKey Moments“You have to be the CEO of your own health.”“Half of what doctors believe today will be proven wrong in 18 months—so you have to ask, what if they're wrong?”“Your health is more important than your money, yet most people track their finances far more carefully.”Connect With Todd Vande HeiStark HealthInstagram: @testodderone Connect With AGEISTNewsletterInstagramWebsiteCheck out the full interview transcriptSay hi to the AGEIST team!

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved.  Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer".Takeaways:The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide. Generational Shift in Media Buying – Many CMOs and CEOs are Gen Xers who didn't grow up with video games as a central part of their lives.The Concept of “Making Brands Playable” – Super League focuses on interactive advertising rather than just passive exposure. Fortnite's Two Worlds: Battle Royale vs. Creative Mode – Fortnite has both its first-party Battle Royale mode and a user-generated content (UGC) Creative mode where brands can build their own islands (maps). Roblox as an Expanding Advertising Platform – Roblox is scaling its ad solutions with programmatic ad products but still lags behind mobile gaming in measurement, attribution, and targeting. Playable Ads in Mobile Gaming Are the Future – Mobile gaming has a mature advertising ecosystem, but Super League is innovating by turning traditional video ads into interactive experiences that match gameplay styles, dramatically increasing engagement and click-through rates.Breaking Down the “Gamer” Stereotype – Marketers need to stop thinking of "gamers" as a niche audience and recognize that their existing target demographics are already playing games. 

Audrey Fillion (EP224), Ria Baeck (EP155), Adrian Wagner gathered for the first ever World of Wisdom roundtable. This time we spoke about regenerative gatherings. This conversation is a rich and deep exploration with people that probably have a century of experience of gatherings between them. We speak of attention, action, what can be done and what is 'right action'. We speak of the substrate of gatherings, the importance of pioneers and how relationships are like soil that we can then plant seeds in. There is so much more. Take a listen!

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

In today's episode, we look at the measurements to determine the degree of cervical instability.  we will also look at the medical management of such conditions.

On The Speed of Culture Podcast, Sarah Harms, VP of Advertising, Marketing, and Measurement at Roku, unpacks how Roku is reshaping streaming TV advertising—offering brands smarter audience targeting, advanced measurement, and immersive ad experiences in a fragmented digital world.Follow Suzy on Twitter: @AskSuzyBizFollow Sarah Harms on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Show Resources: Here are the resources we covered in the episode: Here's the Startup Benchmarks Report from the episode, free Connect with Ruby on LinkedIn Slides that Ruby referenced Follow Kacie Jenkins on LinkedIn Follow Betty Mok on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Contact us at Podcast@B2Linked.com with any questions, suggestions, or corrections! Rate/Review: a great, no-cost way to support us Summary:  The Power of Benchmarks in LinkedIn Advertising & Sales In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark reports available for B2B startups—Growth Benchmarks for Scaling B2B Startups. Unlike traditional benchmarks that focus solely on marketing performance, this report integrates both marketing and sales metrics, offering a holistic view of what success looks like for startups. Key Takeaways: The Evolution of Measurement in B2B Marketing The top-performing startups are measuring marketing success beyond lead generation, focusing on sales metrics like meetings booked, opportunities created, and revenue closed. Sales and marketing are increasingly aligned, with some companies merging them into a single "Revenue Team" to eliminate attribution battles. The Growing Impact of Executive Thought Leadership Startups that integrate executive and industry thought leadership into their content strategy see higher engagement rates and stronger conversion rates through the funnel. Data shows that retargeting audiences who saw thought leadership ads converted 45% more frequently than those who only saw traditional brand ads. Low-lift, high-impact content (such as quick takes from executives) performs better than highly produced videos. The Shift to an ABM (Account-Based Marketing) Strategy Early-stage startups have increased ABM adoption by 30% in just two years. More companies are leveraging LinkedIn's ABM tools, dynamically integrating CRM data and intent signals from platforms like G2 to refine their targeting. Successful startups focus on pipeline acceleration campaigns, ensuring they engage buying committees throughout the entire sales cycle. Reimagining the B2B Funnel The traditional marketing funnel is outdated, and leading companies are shifting to an “in-market vs. out-of-market” approach (based on LinkedIn's 95-5 rule). Companies that engage early in the buyer's journey (before prospects enter the market) are more likely to be on their final shortlist when they're ready to buy. The "Measurement Gold Rush" Startups are investing in advanced measurement solutions (e.g., HockeyStack, Factors AI, Dreamdata) to track multi-touch attribution and incrementality. The mindset is shifting to accepting that not everything can be perfectly measured and prioritizing longer time horizons for campaign evaluation. Final Thoughts & Call to Action The full benchmark report is available in the show notes, and listeners are encouraged to read along. Ruby invites listeners to connect with her on LinkedIn for more insights and upcoming research. AJ encourages LinkedIn Ads fanatics to check out the LinkedIn Ads Fanatics community for exclusive content, courses, and coaching. This episode provides game-changing insights into LinkedIn advertising and B2B marketing strategy, especially for startups looking to scale efficiently while ensuring sales and marketing are aligned. Want more insights? Join the LinkedIn Ads Fanatics community at fanatics.b2linked.com.  Show Transcript: For the full show transcript, see the show notes page here: Episode 157

https://Art2Life.com - Art can manifest in countless ways, from traditional canvas paintings to more unconventional forms like intricate snow patterns. British artist Simon Beck uses only his feet and a compass to create breathtaking patterns on snow-covered landscapes, primarily near his home at the Les Arts Ski Resort near Mont Blanc in France.  Simon shares his unusual journey from competitive orienteering and map-making to becoming a pioneer of snow art. Join us as Simon shares insights into his creative process, the physical demands of his work, and the awe-inspiring interplay between nature and art. ================================ LISTEN IF YOU ARE INTERESTED IN… (0:00) Creating snow drawings mirrors reverse map-making  (04:04) The transition from competitive orienteering to snow drawing as a main source of income  (07:16) Prioritizing making art near home first to photograph the drawing before others ski  (11:35) Shadows on snow look darker or lighter depending on the sun's position and time of day  (12:57) Drawing requires focus in the first 1.5 hours, the Simon listens to music  (18:14) Fractals balance lightness, strength, and space  (19:56) Measurement is key, but the design relies on judgment  (30:57) Why not too many people watch Simon work  ================================ RESOURCES MENTIONED Les Arcs Ski Resort: https://www.seelesarcs.com/ Professor Brian Cox: https://apolloschildren.com/ ================================= CONNECT WITH SIMON BECK Connect on Instagram: https://www.instagram.com/simonbeck_snowart/ Simon's Snow Art: https://www.abebooks.com/Snow-art-Beck-Simon-EDIT-MILON/31548161892/bd ============================= CONNECT WITH NICHOLAS WILTON AND ART2LIFE: Get the Free COLOR TIPS PDF: https://workshop.art2life.com/color-tips-pdf-podcasts/  Follow the Sunday Art2Life Vlog: https://art2life.lpages.co/sign-up-for-the-a2l-vlog/  Follow Nicholas Wilton's Art on Instagram: https://www.instagram.com/nicholaswilton/  Follow Art2Life on Instagram: https://www.instagram.com/art2life_world/?hl=en  Subscribe on Youtube: https://www.youtube.com/c/Art2Life  #Art2Life #FineArt #AbstractArt #ModernArt #Contemporary

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada's most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire networkalong with Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store  and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Follow Simone Lumsden on Linkedin at: https://www.linkedin.com/in/simone-lumsden9901/Flow Canadian Tire on LinkedIn at: https://www.linkedin.com/company/canadian-tire/Follow Canadian Tire online at: https://corp.canadiantire.ca/English/home/default.aspxSimone answers these questions:What about this chosen field most excited you are were there some pivotal experiences that prepared you for your current role at CTC?Both Retail Media & loyalty are highly developed in the United States. What is the state of data driven closed loop marketing in Canada and what are the primary objectives of Triangle's offerings?Would you help dimensionalize your solutions in terms of audience size, geographic coverage & omnichannel reach etc?Let's double click down into the retail media solution. What are your core onsite solutions that help brands reach your shoppers and what do you want to highlight about these offerings?Looking further up the funnel, what kinds of offsite & instore solutions do you offer brands and what ad tech stack partnerships have you established to enable these solutions?Measurement is a key component for helping brands move from the old world of linear TV and print media to performance marketing.What types of measurement tools do you make available to brands investing in Triangle Retail Media?Tell us about Triangle Loyalty. What is available to CPG brands and how does it connect to your retail media solutions?What most intrigues you about the near term in retail media and loyalty? Are there some specific trends that you are following or investing against?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode of the Oil & Gas Measurement Podcast features  Michael Thompson of ElevenThirteen Solutions discussing the role of data analytics in measurement validation. Michael shares insights into ElevenThirteen's NDL suite, which leverages machine learning to enhance measurement efficiency and accuracy. The conversation also explores how these tools integrate with existing systems like Flow-Cal and the evolving challenges of measurement expertise in the industry. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

At the APRICOT/APNIC59 meeting held in Petaling Jaya in Malaysia last month, The internet society held it's first PIMF meeting. PIMF, or the Pulse Internet Measurement Forum is a gathering of people interested in Internet measurement in the widest possible sense, from technical information all the way to policy, governance and social questions. ISOC is interested in creating a space for the discussion to take place amongst the community, and bring both technologists and policy specialists into the same room. This time on PING, instead of the usual one-on-one format of podcast we've got 5 interviews from this meeting, and after the next episode from Geoff Huston at APNIC Labs we'll play a second part, with 3 more of the presenters from this session. First up we have Amreesh Phokeer from the Internet Society who manages the PULSE activity in ISOC, and along with Robbie Mitchell set up the meeting. Then we hear from Christoph Visser from IIJ Labs in Tokyo, who presented on his measurements of the "Steam" Game distribution platform used by Valve Software to share games. It's a complex system of application-specific source selection, using multiple Content Distribution Networks (CDN) to scale across the world, and allows Christoph to see into the link quality from a public API. No extra measurements required, for an insight into the gamer community and their experience of the Internet. The third interview is with Anand Raje, from AIORI-IMN, India's Indigenous Internet Measurement System. Anand leads a team which has built out a national measurement system using IoT "orchestration" methods to manage probes and anchors, in a virtual-environment which permits them to run multiple independent measurement systems hosted inside their platform. After this there's an interview with Andre Robachevsky from Global Cyber Alliance (GCA). Andre established the MANRS system, it's platform and nurtured the organisation into being inside ISOC. MANRS has now moved into the care of GCA and Andre moved with it, and discusses how this complements the existing GCA activities. FInally we have a conversation with Champika Wijayatunga from ICANN on the KINDNS project. This is a programme designed to bring MANRS-like industry best practice to the DNS community at large, including authoritative DNS delegates and the intermediate resolver and client supporting stub resolver operators. Champika is interested in reaching into the community to get KINDNS more widely understood and encourage its adoption with over 2,000 entities having completed the assessment process already. Next time we'll here from three more participants in the PIMF session: Doug Madory from Kentik, Beau Gieskins from APNIC Information Products, and Lia Hestina, from the RIPE NCC.

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussing how to minimise the impact of the climate crisis, much of the conversation focuses on industries such as transport, construction, energy, and the more obvious greenhouse gas emitters. The role media and advertising play is often overlooked. Yet advertising produces more GHG emissions than the aviation industry. Damien shares his perspective on the current and future state of carbon measurement in media and advertising and the role each of us must play. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Onlangs werden 128 nieuwe manen bij Saturnus bevestigd. Wat moeten we daar nou weer van denken?Saturn now has a ridiculous number of moons;https://www.nationalgeographic.com/science/article/saturn-new-moons-recordRecent MPECs:https://www.minorplanetcenter.net/mpec/RecentMPECs.html2025 Discovery of more Saturnian Moons:https://phas.ubc.ca/2025-discovery-more-saturnian-moonsWith a total now of 274 known moons, Saturn leads all of the planets by far:https://skyandtelescope.org/astronomy-news/its-official-saturn-has-128-new-moons/Measurement and implications of Saturn's gravity field and ring mass:https://www.science.org/doi/10.1126/science.aat2965Saturn Hasn't Always Had Rings:https://skyandtelescope.org/astronomy-news/saturn-hasnt-always-had-rings/De Zimmerman en Space podcast is gelicenseerd onder een Creative Commons CC0 1.0 licentie.http://creativecommons.org/publicdomain/zero/1.0

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses. Takeaways Universal Ads aims to simplify TV advertising for SMBs. The partnership with Ramp allows businesses to access TV advertising easily. Premium video content is crucial for effective advertising. AI is being leveraged to create ads and streamline production. TV advertising can be as accessible as social media ads. A budget of $500 can get businesses started with TV ads. Measurement of TV ad performance is essential for proving value. Creative production challenges for SMBs are being addressed with AI. TV advertising can enhance the effectiveness of social media ads. The future of TV advertising looks promising for all business sizes. Chapters 00:00 Introduction to the Podcast and Guest 01:28 Making TV Advertising Accessible to SMBs 04:46 The Role of Premium Video in Advertising 07:31 Leveraging AI for Creative Production 08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

This conversation with January Digital President Sarah Engel,  and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.TakeawaysThe ability to automate content creation is revolutionizing the industry.AI can generate multiple versions of content quickly.Human insight is essential to connect content to branding.Creativity is experiencing a renaissance due to AI advancements.Balancing automation with human creativity is crucial for success.The future of branding is being shaped by technological innovations.AI enhances creativity rather than replacing it.Marketers must adapt to the evolving landscape of content creation.Big ideas remain central to effective branding and marketing.Innovation in marketing is increasingly driven by AI capabilities.Chapters00:00Introduction to January Digital and Its Mission03:34Navigating Brand Loyalty in a Competitive Market06:48The Rise of AI and Agentic Technology in Shopping09:51Understanding Consumer Behavior and E-commerce Dynamics12:44The Importance of Measurement and Testing in Marketing15:43The Shift from Data to Creative in Marketing Strategies18:48Future Directions and Opportunities for Brands

Microwave Journal editors Pat Hindle and Eric Higham cover the March Test and Measurement themed issue that includes a special focus section on Cables and Connectors, industry news, Mobile World Congress Barcelona and the Satellite Show. Sponsored by RFMW.

Dive into the world of measurement marketing with Chris Mercer, co-founder of Measure U and Profit School. Learn how to transform your marketing efforts through data-driven insights, embrace messy action, and build a business that grows strategically. We'll unpack the power of podcasts, community-based marketing, and why good enough is often better than perfect. Get ready for a raw, authentic conversation about scaling your business without getting stuck in the details. In this episode, Mischa and Chris Mercer explore:The power of "messy action" and minimal viable productHow to use measurement to optimize your marketing strategiesBuilding a community-based approach to marketingLeveraging podcasts and long-tail content for business growthThe importance of brand building in the age of AIPractical tips for delegating and creating efficient business systemsWhy you don't need to scale to millions to have a successful businessKey Takeaways:Embrace "good enough" and take action over perfectionMeasurement is about listening to your users' conversationCommunity marketing is the future of digital engagementPodcasts can be a powerful, long-term marketing toolFocus on serving your audience, and success will followRecommended Resources:Measure U: measureu.comProfit School: profitschool.comMeasure Summit: measuresummit.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: https://www.influencetour.com/goThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now

Measuring ad campaigns on iOS has been hard ever since ATT. But what can we expect in 2025?In this episode of Growth Masterminds, we discuss the future of iOS measurement and marketing in 2025 with Jesse Lempiainen, co-founder of GeekLab, and Neils Beenen from Singular. We talk about the impact of Apple's IDFA changes, the effectiveness of various measurement methodologies like SSOT, MMM, CAPIs, platform probabilistic approaches, and the potential future developments in Apple's advertising landscape. Key points include the challenges of current iOS mobile measurement, the role of creative testing, the implications of server-to-server data transfers, and the rise of conversion APIs and web-to-app campaigns. Tune in to get expert insights on how iOS game marketing might evolve in the next few years.00:00 Introduction to 2025 iOS Measurement01:01 Current Challenges in iOS Mobile Measurement03:50 Retargeting Strategies and Banner Ads04:40 The Role of SKAdNetwork and AEM05:47 Probabilistic Attribution and Industry Trends09:06 Unified Measurement and Incrementality19:24 Web to App Campaigns and Conversion APIs24:36 Future of iOS Game Marketing in 202527:45 Conclusion and Final Thoughts

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

It's a full house today with Cody back, and we've got a jam-packed episode - first up, the Tacovas Ad that's got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss evolving role of AI in marketing SaaS tools, the potential it has for improving creative analysis and decision-making, and why measurement and forecasting are still critical components of successful marketing strategies. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Welcome Back Cody02:11 The Importance of Day-to-Day Tracking09:09 The Tacovas Gate Discussion33:29 Preparing for Product Launches37:47 Strategic Product Launch Planning46:15 Integrating AI in Marketing Workflows55:16 The Future of Attribution Models01:00:20 SaaS Consolidation and Klaviyo's EvolutionOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Episode 48: https://youtu.be/SVHyaohobcoSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

Ben Kinney, Chad Hyams, and Bob Stewart explore the power of consistency, discussing its vital role in achieving success across business, health, finances, and relationships. The hosts discuss how consistent actions allow for measurement, build trust, cultivate accountability, and solidify reputations. The episode provides insights into maintaining focus on priorities, establishing reinforcements, and setting up social support systems. Ben also shares personal anecdotes, emphasizing the importance of creating a culture of consistency to combat a cycle of quitting, encouraging listeners to implement these strategies for enduring success. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network   00:00 Intro 00:07 The Power of Consistency in Achieving Success 04:25 Consistency and Timeframes in Measuring Business Success 07:03 Consistency in Business: Building Trust and Accountability 15:14 Prioritizing Consistency and Order in Business and Life 17:22 Cultivating Consistency Over Quitting for Lasting Success 20:27 Building Consistency Through Reinforcements and Social Support 25:33 The Power of Consistency and Gamification in Achieving Goals

Global Agile Summit Preview: How to Measure and Visualize Software Improvement for Actionable Results with Mooly Beeri In this BONUS Global Agile Summit preview episode, we explore how to effectively measure and visualize the continuous improvement journey in technology organizations. Mooly Beeri shares his data-driven approach that helps software teams identify where to focus their improvement efforts and how to quantify their progress over time. We discuss practical examples from major organizations like Philips and Aptiv, revealing how visualization creates an internal language of improvement that empowers teams while giving leadership the insights needed to make strategic decisions. Visualizing Software Development Effectiveness "We visualize the entire SDLC end-to-end. All the aspects... we have a grading of each step in the SDLC. It starts with a focus on understanding what needs to be done better." Mooly shares how his approach at Philips helped create visibility across a diverse organization built from numerous acquisitions with different technologies and development cultures. The challenge was helping management understand the status of software craftsmanship across the company. His solution was developing a heat map visualization that examines the entire software development lifecycle (SDLC) - from requirements gathering through deployment and support - with an effectiveness index for each stage. This creates an at-a-glance view where management can quickly identify which teams need support in specific areas like automation, code reviews, or CI/CD processes. This visualization becomes a powerful internal language for improvement discussions, allowing focused investment decisions instead of relying on intuition or which team has the most persuasive argument. The framework creates alignment while empowering teams to determine their own improvement paths. Measuring What Matters: The Code Review Example "We often hear 'we have to do code reviews, of course we do them,' but when we talk about 'how well are they done?', the answer comes 'I don't know, we haven't measured it.'" When one team wanted to double the time invested in code reviews based on conference recommendations, Mooly helped them develop a meaningful measurement approach. They created the concept of "code review escapes" - defects that could have been caught with better code reviews but weren't. By gathering the team to evaluate a sample of defects after each iteration, they could calculate what percentage "escaped" the code review process. This measurement allowed the team to determine if doubling review time actually improved outcomes. If the escape rate remained at 30%, the investment wasn't helping. If it dropped to 20%, they could calculate a benefit ratio. This approach has been expanded to measure "escapes" in requirements, design, architecture, and other SDLC phases, enabling teams to consciously decide where improvement efforts would yield the greatest returns. Balancing Team Autonomy with Organizational Alignment "Our model focuses on giving teams many options on how to improve, not just one like from top-down improvements. We want to focus the teams on improving on what matters the most." Mooly contrasts his approach with traditional top-down improvement mandates, sharing a story from Microsoft where a VP mandated increasing unit test coverage from 70% to 80% across all teams regardless of their specific needs. Instead, his framework agrees on an overall definition of effectiveness while giving teams flexibility to choose their improvement path. Like athletes at different fitness levels, teams with lower effectiveness have many paths to improvement, while high-performing teams have fewer options. This creates a win-win scenario where teams define their own improvement strategy based on their context, while management can still see quantifiable progress in overall organizational effectiveness. Adapting to Different Industry Contexts "TIP: Keep the model of evaluation flexible enough to adapt to a team's context." While working across healthcare, automotive, and other industries, Mooly found that despite surface differences, all software teams face similar fundamental challenges throughout the development lifecycle. His effectiveness framework was born in the diverse Philips environment, where teams built everything from espresso machine firmware to hospital management systems and MRI scanners. The framework maintains flexibility by letting teams define what's critical in their specific context. For example, when measuring dynamic analysis, teams define which runtime components are most important to monitor. For teams releasing once every four years (like medical equipment), continuous integration means something very different than for teams deploying daily updates. The framework adapts to these realities while still providing meaningful measurements. Taking the First Step Toward Measured Improvement "Try to quantify the investment, by defining where to improve by how much. We encourage the team to measure effectiveness of whatever the practices are they need to improve." For leaders looking to implement a more measured approach to improvement, Mooly recommends starting by focusing teams on one simple question: how will we know if our improvement efforts are actually working? Rather than following trends or implementing changes without feedback mechanisms, establish concrete metrics that demonstrate progress and help calculate return on investment. The key insight is that most teams already value continuous improvement but struggle with prioritization and knowing when they've invested enough in one area. By creating a quantifiable framework, teams can make more conscious decisions about where to focus their limited improvement resources and demonstrate their progress to leadership in a language everyone understands. About Mooly Beeri Mooly Beeri is a software transformation expert with nearly 30 years of industry experience. As founder and CEO of BetterSoftware.dev, he developed a very practical and visual approach to visualize and measure the improvements in technology organizations like Microsoft, Phillips, and Aptiv. His data-driven approach helps organizations visualize and optimize their entire software development lifecycle through measurable improvements. You can link with Mooly Beeri on LinkedIn and visit Mooly Beeri's website.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand salience differs from simple awareness. They reveal why connecting your brand to multiple buying situations matters more than basic brand recognition or even brand love.Topics covered:   [01:00] "Conceptualizing and Measuring Brand Salience"[02:15] The difference between awareness and salience[03:20] Why Disney masters multiple brand touchpoints[04:40] Brand attitude vs. buying behavior[05:30] How Coca-Cola builds salience through situational triggers[06:45] Using brand cues to improve mental availability  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Romaniuk, Jenni, & Sharp, Byron. (2004). Conceptualizing and measuring brand salience. Marketing Theory, 4(4), 327-342. https://doi.org/10.1177/1470593104047643  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically to enhance measurement and business operations. This conversation is packed with actionable insights that can help you understand what's really happening on your website and how to make data-driven decisions that boost conversions.Key Takeaways:Microsoft Clarity: The Visual Analytics Game-Changer - Discover how this free tool provides heat maps, scroll tracking, and screen recordings that help you see your website through your customers' eyes. Learn how its built-in AI can analyze patterns across numerous user sessions to identify friction points you might otherwise miss.The Measurement Mindset Shift - Understand why e-commerce measurement is really about "listening" to the customer side of the digital conversation. Mercer explains why you should focus on behavior patterns rather than just conversion metrics, and how to set up proper expectations before analyzing data.From Data to Action - Learn the three-step framework for effective measurement: 1) Plan what questions you want to answer, 2) Gather the right information, and 3) Decide in advance what actions you'll take based on different potential outcomes.Strategic AI Implementation - Discover Mercer's revolutionary approach to using AI effectively. Rather than telling AI "how" to do something, learn to focus on communicating the desired result and letting AI determine the optimal path to get there.UTM Parameters and Traffic Identification - Find out why properly tagging your traffic sources is critical for understanding which marketing efforts are working and how to optimize them for better performance.

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

Jacqueline Smith and Ryan Greigg explore strategies to enhance self-influence and decision-making, emphasizing the importance of setting clear goals and creating habits. They discuss techniques like Mel Robbins' 5-second rule for overcoming procrastination and highlight the power of gratitude and positive thinking. Insights from figures like Tony Robbins and Ben Kinney are shared, focusing on controlling thoughts to shape our lives. The episode offers practical advice for maintaining energy and positivity, illustrating how self-awareness and self-coaching can transform personal and professional paths. Join them for valuable tips on mastering internal dialogue and making purposeful choices. ---------- Connect with the 15 Point Plan: 15 Point Plan: https://WinMakeGive.com/15-point-plan/ Win Make Give Facebook group: https://www.facebook.com/groups/WinMakeGive Learn more about the co-hosts: Jacqueline Smith: https://www.instagram.com/jacquelinerae_smith/ Ryan Greigg: https://www.instagram.com/ryanparkgreigg/ Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ Part of the Win Make Give Podcast Network

Most social impact leaders think they're measuring their impact — but are they really? Measuring impact is especially difficult when change happens over years or even decades, and when the outcomes are tied to complex, systemic issues. On top of that, the process of evaluation and measurement can feel like extra work — another task on an already full plate. But without it, we risk relying on anecdotes and vibes instead of real data to prove we're making a difference.In this episode, Eric and Jonathan break down:The difference between evaluation and measurementWhy tracking the wrong metrics can hurt your missionHow to measure impact without faking it. Three critical pillars of impact evaluationHow to avoid the pitfalls of mission creep while staying focused on what your organization does best.If you're struggling to track the real impact of your work — or wondering how to balance storytelling with hard data — this conversation is for you.Episode Highlights:[00:00] Why Impact Evaluation Is So HardMeasuring success isn't just about external outcomes—it's about internal sustainability too.Why some nonprofits don't track their impact (and why that's a problem).[01:22] Evaluation vs. Measurement: What's the Difference?Evaluation = the big picture. Measurement = the tools.Why confusing the two can lead to misleading conclusions.[03:50] The Challenge of Proving Long-Term Impact"That impact story took 20 years—how do you measure it in year two?"How to identify leading indicators that show progress before the full impact is realized.[12:48] The Mission Creep Trap: Why Nonprofits Lose FocusThe risk of trying to "fix everything" instead of doubling down on what you do best.How social impact leaders can take a page from academic research to avoid spreading too thin.[15:39] Measuring Internal Sustainability: The Missing PieceIf your organization is burning out, your impact won't last.The three critical pillars of evaluation every nonprofit should track.[23:46] A Simpler Way to Measure Success"Look, this doesn't have to be complicated. Pick three things. Track them. Get better over time."How to integrate measurement into your culture—without hiring expensive consultants.Resources:Article - Beyond Aesthetics: The ROI of Brand BuildingArticle - Prove it or Lose it: Why Proof of Impact Matters in the Social Impact SpaceListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Send us a textImprovement Initiative: End-Tidal Carbon Monoxide Measurement in Newborns Receiving Phototherapy.Bahr TM, Shakib JH, Stipelman CH, Kawamoto K, Lauer S, Christensen RD.J Pediatr. 2021 Nov;238:168-173.e2. doi: 10.1016/j.jpeds.2021.07.008. Epub 2021 Jul 11.PMID: 34260896As always, feel free to send us questions, comments, or suggestions to our email: nicupodcast@gmail.com. You can also contact the show through Instagram or Twitter, @nicupodcast. Or contact Ben and Daphna directly via their Twitter profiles: @drnicu and @doctordaphnamd. The papers discussed in today's episode are listed and timestamped on the webpage linked below. Enjoy!

Super excited to have a spectacular marketer who is so smart and so funny! Nate Lagos joins the show. Nate is the VP of Marketing at Original Grain watches. He also has his own show, Tactical & Practical in addition to being the co-host of Brain Driven Brands. He drops some amazing tips and tricks for all brands and anyone who is creating and managing ads.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Nate Lagos LinkedIn:https://www.linkedin.com/in/natelagos/ Company: https://www.originalgrain.com/ Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Quickfire Podcast Network Show - Brain Driven Brands https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629 MAGIC MIND SPONSORSHIP:  GET up to 45% off on subscription and 20% of first order with CODE: ALWAYSOFFBRAND    FEEDSPOT TOP 5 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.