Podcasts about Measurement

Want to get even more jacked? Grab the RP Hypertrophy App for your training, and maximize your gym efforts with the RP Diet Coach App to nail your nutrition. Guest Links Dr. Eric Trexler's Links: Instagram: @trexlerfitness ResearchGate: Eric Trexler publications Research review: MASS Research Review Timestamps 00:00 Conference travel, weight-loss non-responders, and the episode setup 07:03 What counts as a training non-responder? 08:53 Measurement error and why short studies can mislead 10:53 Replication and better individualized research designs 16:30 General response versus program-specific response 19:25 Why advanced lifters struggle to measure small changes 33:34 Can muscle fiber type affect training responsiveness? 37:22 Why narrower studies produce better answers 39:28 Are true non-responders real? 44:10 What to do when your progress is unusually slow 50:27 Before you give up: time, volume, intensity, and mindset 54:39 The calf-training example, Eric's links, and closing  

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

You just invested in the latest feedback tool, the best collaboration platform, the smartest productivity software. And nothing changed. Not because the tools are bad — but because you're still measuring the wrong things. You're still rewarding the visible. You're still missing the people who quietly hold your organization together. The future of work isn't about better tools. It's about measuring what actually matters. And what actually matters — reliability, leadership, attitude, the intangibles that move teams — has been invisible to your reward systems for too long. Jess Dewell talks with Jacob Chase, Founder & CEO of The INFIN, on how organizations can stop chasing innovation for innovation's sake and start measuring the human contributions that technology can't replace. Jacob has built systems that capture what traditional evaluation misses: the peer-recognized strengths that drive real organizational change. In this episode, you'll discover: Why innovative tools fail to drive change — and the real hurdle isn't the technology, it's understanding how people actually want to work. How to build feedback systems that tell you the truth — and why anonymity and safety are non-negotiable for honest insights. Why it's time to redesign your entire measurement and reward infrastructure — not just tweak the old system. How autonomy, initiative, and transparent reward systems create sustainable growth without chaos. Why real-time, continuous feedback outperforms annual reviews — and what that looks like in practice. How to measure the intangibles — leadership, reliability, attitude — that have the biggest impact on team performance. What a decentralized feedback system can capture that traditional metrics miss entirely. It is BOLD to reimagine culture and measuring formerly intangible value for all stakeholders. The organizations winning today aren't the ones with the fanciest tools. They're the ones measuring what matters. They're recognizing contributions that numbers alone can't capture. They're willing to look beyond job titles and formal roles to see who's actually driving value. They've built systems where peer recognition and transparent rewards amplify the strengths that move culture forward. The disconnect between tools and culture is growing. Companies invest heavily in platforms for feedback but still rely on outdated evaluation methods. They claim to value collaboration but reward individual achievement. They say culture matters but measure only output. That gap is costing you talent, innovation, and resilience. If your feedback systems feel disconnected from reality, if your best people aren't getting recognized for their true contributions, or if you're wondering how to measure the intangible qualities that are actually holding your team together, this conversation will reorient what's possible. —--------- If you're ready to build the kind of business that doesn't just survive uncertainty but leads through it, check out the Driving Solutions Strategic Intensive program, designed to support leadership teams through high-stakes strategic decisions.    --------------------   You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

A methods-focused episode about how muscle and body-composition measurements can mislead you when reading the research. The main event is a new Balshaw and colleagues paper concluding that ultrasound muscle thickness is a poor index of MRI-measured muscle growth. Trexler and Helms argue this shouldn't be read as "throw out all ultrasound research" — the real culprit is that muscle thickness is a crude one-dimensional snapshot with measurement error large enough to swamp the small changes seen in typical short studies, whereas MRI captures growth in more dimensions with better fidelity. They walk through why comparing across different dimensions and different devices matters, what researchers can do about it (bigger doses, larger samples, multiple measurements), and use the famous "sleep restriction kills your gains by 60%" study as an example of over-reading a tiny difference in ten people. The second half turns to DEXA. Prompted by someone confused that DEXA fat mass didn't line up with the 3,500-calorie rule, they explain DEXA's three-compartment model, why it measures fat mass rather than adipose tissue, and why lean soft tissue readings are so sensitive to hydration. The practical upshot: don't build your worldview on a kilogram of day-to-day DEXA noise, be cautious using DEXA to estimate energy status, and understand that flattening a three-dimensional body into a two-dimensional scan introduces real limits. They close with an extended, tongue-in-cheek bit about trademarking "muscle journey" dimensions. Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com If you'd like to submit a question for a future episode, head over to: massresearchreview.com/ironculture Chapters 0:00 Intro 5:57 The paper: is ultrasound a poor muscle-growth measure? 18:04 What muscle thickness actually captures 25:38 Measurement error vs. a tiny signal 31:16 Different dimensions, different devices 37:52 What researchers should do about it 39:26 Case study: does sleep loss "kill gains"? 47:28 On to DEXA: where this started 53:26 How DEXA works & why fat mass ≠ adipose tissue 1:02:15 Why methods don't always agree 1:11:06 Water weight & the whooshing scale 1:16:43 Estimating energy status from DEXA 1:19:36 Wrap-up

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today, we are getting into something every brand needs to hear - because what you think you know about your media performance might be complete fiction.    We're talking about the 2026 measurement crisis. The moment when the gap between what your dashboards say and what your account shows has become impossible to ignore.    And to help us make sense of it all, we have two incredible guests from the Acadia team with us: Sally Kazin, Head of Analytics, and Ross Walker, Director of Retail Media.   Let's dive in!  Quote: The gap between the dashboard numbers and the ground truth has become impossible to ignore.   Sally Kazin   KEY TAKEAWAYS In this episode, Julie, Jordan, Sally, and Ross discuss: The growing "measurement crisis" in ecommerce, where platform-reported revenue often exceeds actual sales due to duplicated attribution claims across channels Transition from reliable observation-based tracking to a world of estimation and modeling, driven by privacy changes and a fragmented platform landscape The challenges posed by siloed data, platform biases, and engine inflation in retail media and traditional paid channels Widespread overreliance on ROAS as a North Star metric and the pitfalls of "ROAS jail" for both brands and CFOs The limitations and decline of Multi-Touch Attribution (MTA), and why Acadia now deploys a three-pillar measurement framework The importance of glass box (transparent) models over black box or "off the shelf" solutions, balancing science and business art in measurement Pairing MMM with real-world incrementality tests for a self-correcting measurement loop How to communicate with CFOs and senior leadership about marketing impact, translating platform metrics into true business outcomes and incremental revenue The evolution of MMM: from slow, backward-looking models to AI-enabled, forward-looking, and more frequent scenario planning Practical questions for brands to gut-check their measurement strategy, such as verifying if summed platform-attributed revenue exceeds actual sales Common flags of broken retail media measurement, and the need to match ad spend and goals to brand objectives rather than vanity KPIs  

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge. Key Highlights ⚖️ Independent agencies sit in a sweet spot where they're big enough to handle massive brands but agile enough to pivot while legacy holding companies stay stuck.

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

  In this episode of Comstera's Powerful Communication Podcast, Colin Kelly criticises a new industry definition of podcasting proposed by the Alliance for Measurement in Podcasting. He argues that the industry is attempting to broaden the term to include content without RSS feeds, primarily to attract more corporate advertising revenue. Kelly contends that the traditional RSS feed is the essential technology that ensures content democratization and prevents the medium from being controlled by centralised algorithms. By removing this technical requirement, he fears podcasts will lose their independent spirit and become indistinguishable from saturated social media feeds. Ultimately, he warns that this shift benefits large agencies while stripping away the privacy and freedom that listeners and independent creators value.

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.We'll cover:(00:00) - Intro (01:14) - In This Episode (06:37) - Why Attribution Breaks Down in a Zero Click World (16:09) - What the Alligator Graph Means for Ops Teams (22:46) - How to Run a Zero Click Launch Week You Can Actually Measure (32:35) - How Incrementality Testing Works at Enterprise Scale (38:09) - What Audience Listening Adds to the Marketing Ops Stack (42:50) - What Content Leaders Need From Marketing Ops (47:59) - How to Turn Audience Research Into an Operational System (52:00) - How AI Visibility Changes Zero Click Marketing (58:36) - Setting Boundaries to Protect Your Energy and Focus Summary: zero click marketing won the strategy war, and now nobody can prove it's working. Amanda has spent over a decade building marketing that lives where the audience already is, and in this episode she takes apart the measurement crisis that creates. We get into why your attribution dashboard is quietly lying to you, how a viral story about HubSpot losing 80% of its organic traffic actually hid record revenue, and what a 25 million dollar ad blackout taught Dropbox about the gap between credit and cause. She also shows how to turn audience research into an operational system and why winning AI visibility comes down to writing genuinely good stuff. Stick around for the launch-week playbook and the overslept-webinar story that completely reframes how she guards her time.About Amanda NatividadAmanda Natividad is the Chief Evangelist at SparkToro, the audience research startup, and the founder of Zero Click Marketing, a podcast and consultancy built around the framework she co-created with Rand Fishkin in 2022. She spent 4 and a half years as SparkToro's VP of Marketing, where she launched a newsletter that reaches more than 60,000 subscribers at a 35% open rate and built Office Hours, a webinar series that pulls as many as 1,200 registrants a show.She's keynoted at AdWorld, Content Marketing World, and MozCon, and guest lectured at Columbia, Cornell, and Stanford. A Le Cordon Bleu-trained chef and former journalist, she now teaches Content Marketing 201 on Maven.Why Attribution Breaks Down in a Zero Click WorldEvery marketing ops team runs on a dashboard that hands out credit. This lead came from paid search. That demo came from a LinkedIn ad. This signup traces back to the nurture email. The numbers look authoritative, and leadership treats them that way. The trouble is the data underneath has been eroding for years, and most teams still read the output like scripture.Amanda has spent more than a decade building marketing programs that don't depend on the click. Her take on measurement starts from an uncomfortable place. Attribution was never as precise as the industry sold it, and every year it gets less precise.4 separate forces have chipped away at what attribution can actually see, and they stack on top of each other.Third-party cookies barely function. Only about 30% of users accept them, and Safari rejects them by default., Ad blockers hide a huge share of traffic. Somewhere between 20 and 60% of people run one, and among tech-savvy B2B audiences that number climbs toward 60%., The multi-device journey is untrackable pre-login. People average 3.6 devices each, so stitching a single human across all of them is mostly guesswork., Privacy regulation makes persistent tracking impractical. GDPR, CCPA, and LGPD mean what's legal in the US often isn't legal anywhere else, a real burden for any team with a global audience.None of this means you rip attribution out of the stack. In a mature organization it's already there, already wired into the reports leadership reads, so ignoring it would be its own kind of malpractice. The shift Amanda argues for is one of posture. Go in knowing exactly where the model goes blind, then ask the more useful question of what you can measure next to fill the gaps. That's where incrementality, media mix modeling, geo-testing, and holdout tests start to earn their place. The teams that keep their budgets in a down market are the ones who stopped presenting attribution as ground truth and started presenting it as one flawed witness among several. A single confident number is easy to attack. A converging set of imperfect signals is much harder to argue with.Key takeaway: Audit where your attribution model goes blind before your next leadership review. Write down how much of your traffic Safari blocks, how many of your B2B visitors run ad blockers, and how many touchpoints happen before anyone logs in. Bring that context into the room so a drop in tracked conversions reads as a gap in measurement, not a failure in marketing.Why Dark Social Traffic Shows Up as DirectOpen Google Analytics on any given week and a fat slice of your traffic sits in a bucket labeled direct. The polite interpretation is that all those people typed your URL straight into the address bar. Almost none of them did. Most of that direct traffic is dark social, the shares that happen inside messaging apps and closed platforms where the referral information never makes it back to you.SparkToro put real numbers on it. About 2 years ago the team ran an experiment, sending more than 1,100 visits across 11 social networks and then checking what Google Analytics reported. For TikTok, Slack, Discord, WhatsApp, and Mastodon, every single visit landed in direct.Amanda has a theory about why, and it follows the money. The platforms can see the organic referral string. They keep it invisible, because the moment you pay to join their ad network, that traffic suddenly becomes visible and measurable. Organic reach stays in the dark so paid reach looks like the only reach worth buying. And it goes well past the obvious suspects. Facebook Messenger strips the referral about 75% of the time, Instagram DMs about 30%, and even LinkedIn hides it roughly 14% of the time. A share is a share whether it happens in a feed or a private message, but only some of them ever get counted.The practical lesson for an ops team is to stop treating the direct channel as a junk drawer. When word of mouth and private sharing drive a real share of pipeline, a measurement model that files all of it under direct is quietly erasing your best-performing channel. The brands that figure this out start asking where conversations about them actually happen, instead of waiting for a clean UTM that the platform was never going to hand over.Key takeaway: Run your own dark social test before you trust the direct bucket. Push a known batch of clicks through TikTok, Slack, and a few DM channels, then watch how your analytics file them. Use the gap to set expectations with leadership, and lean on post-purchase survey questions like "where did you first hear about us" to recover the attribution the platforms refuse to share.What the Alligator Graph Means for Ops TeamsThere's a chart making the rounds that content marketers have started calling the alligator graph. Impressions climb while clicks to your website fall, and the 2 lines drift apart until they look like an open set of jaws. For a content team this reads as proof the strategy is working, because more people are seeing the brand. For a marketing ops team staring at the same chart in Google Analytics, it reads as failure, because the dashboard they own is built to count clicks and the clicks are going down. The measurement layer is undercutting the exact thing the content layer is producing.Amanda's first move is to reframe the problem. The j...

The Myth of Slow Healing Why Rapid Recovery Is Possible Featuring Dr. David Burns and Kevin Cornelius, LMFT Many people believe emotional healing takes months—or even years. Therapists are often trained to expect gradual progress, and patients may assume lasting change requires prolonged struggle. But what if that assumption is wrong? In this episode, Dr. David Burns challenges one of the most deeply entrenched beliefs in mental health: the idea that meaningful psychological recovery must happen slowly. Drawing from his recent Psychology Today article, The Myth of Slow Healing, Dr. Burns explains why rapid emotional change is not only possible—it may actually reflect how the human brain naturally works. Through powerful clinical stories, personal reflections, and decades of research, Dr. Burns describes how depression, anxiety, panic, shame, and hopelessness can sometimes disappear in a matter of minutes when people discover and challenge the distorted thoughts driving their suffering. What Inspired This Article? Dr. Burns begins by sharing a formative experience from his psychiatric residency in Philadelphia. As a young psychiatrist, he noticed something troubling: psychotherapy often seemed to continue indefinitely, yet measurable recovery was rarely discussed. Therapists relied heavily on intuition, but almost no one was systematically measuring whether patients were actually improving. A walk through Fairmount Park sparked an insight that would transform his career. Thinking about professional basketball players improving through constant feedback—seeing whether the ball goes through the hoop—he wondered: How can therapists improve if they never measure whether their sessions are helping? This question led him to become one of the earliest advocates for routine outcome measurement in psychotherapy, eventually helping shape the development of TEAM-CBT's session-by-session assessment system. The Importance of Measurement Dr. Burns discusses his early use of the Beck Depression Inventory and the surprising lessons it taught him. Again and again, he discovered that his assumptions about how patients felt were often wrong: Some patients appeared severely depressed but reported relatively mild symptoms. Others seemed cheerful and functional while scoring in the severe range. These experiences reinforced an important lesson: Therapists need data, not guesses. By measuring depression, anxiety, empathy, and therapeutic effectiveness during every session, therapists can receive the feedback necessary to improve their work and help patients more effectively. The Caveman Effect: Why the Brain Can Change Instantly One of the episode's most memorable concepts is what Dr. Burns calls the "Caveman Effect." Borrowing an illustration from neuroscientist Mark Noble, he describes a prehistoric human hearing a twig snap behind him at dusk. The caveman immediately thinks: "A tiger is behind me!" Instantly, fear surges. Then he turns around and discovers the sound came from his wife stepping on a branch. In that moment, his fear vanishes. Not gradually. Not over six months. Instantly. Dr. Burns argues that this illustrates a fundamental principle: Thoughts create emotions. When a frightening thought is believed, anxiety emerges. When that thought is no longer believed, anxiety disappears. This process can happen in seconds. Three Levels of "Shortness" Dr. Burns describes three different ways emotional healing can occur rapidly. 1. Therapy Can Be Brief Many patients experience dramatic improvements within a single two-hour session. Rather than expecting treatment to continue indefinitely, Dr. Burns often approaches therapy with the goal of achieving complete symptom remission as quickly as possible. 2. Breakthroughs Often Happen in Minutes Even within a session, the most important change frequently occurs during a short window—sometimes only a few minutes long. Once therapists identify the specific distorted thoughts maintaining the problem and apply an effective intervention, major shifts can happen quickly. 3. The Moment of Enlightenment The most dramatic change often occurs in a matter of seconds. This is the moment when someone suddenly sees: Their negative belief isn't true. They've been deceiving themselves. A different perspective is possible. When this realization occurs, emotions can shift almost instantly. Dr. Burns compares this experience to the caveman discovering there was never a tiger at all. Why People Resist the Idea of Rapid Recovery If rapid healing is possible, why do so many people reject the concept? Dr. Burns identifies several reasons: For Patients Many people have spent years struggling with depression or anxiety. The idea that change could happen quickly may sound unrealistic or even fraudulent. After repeated disappointments, hope itself can feel dangerous. For Therapists Rapid recovery also challenges many traditional assumptions about psychotherapy. It raises uncomfortable questions: Why aren't outcomes being measured? Why do some treatments continue for years without substantial change? What happens to a therapist's business model when patients recover quickly? Dr. Burns and Kevin discuss how financial incentives can sometimes unintentionally reinforce longer treatments, even when faster recovery may be possible. The Story of Terry: Ten Years of Panic Gone in One Session One of the episode's most powerful moments is Dr. Burns' retelling of Terry's story. Terry suffered from: Severe depression Crippling panic attacks Nearly ten years of unsuccessful treatment Her symptoms were extreme, with depression and anxiety scores among the highest Dr. Burns had ever seen. The key breakthrough came when he identified the specific thought driving her panic: "I'm about to have a heart attack." Using an experimental technique, Dr. Burns intentionally helped Terry induce panic symptoms in session. Then he challenged her catastrophic belief through direct experience. If she were truly having a heart attack: Could she jog in place? Could she exercise vigorously? Could she do jumping jacks? As Terry performed increasingly strenuous activity, she suddenly realized the absurdity of her belief. Then came the breakthrough moment. She laughed. The fear disappeared. And a decade of panic ended. The episode emphasizes that it was not the jumping jacks themselves that created recovery. It was the moment she stopped believing the distorted thought. Why Thoughts Matter Dr. Burns revisits three core principles of cognitive therapy: Principle 1 Your emotions result from your thoughts—not directly from events. Principle 2 The thoughts creating depression and anxiety are typically distorted. Common distortions include: All-or-nothing thinking Fortune telling Emotional reasoning Mind reading Self-blame Principle 3 The moment you stop believing a distorted thought, your emotions will change. This principle remains central to TEAM-CBT and forms the foundation for many rapid recoveries. Beyond Cognition: The Role of Motivation Later in the discussion, Dr. Burns explains that distorted thoughts are only part of the story. Another critical factor is motivation. People often have powerful reasons for holding onto painful feelings. Depression, anxiety, anger, guilt, and shame frequently reflect important personal values. For example: Perfectionism may reflect high standards. Guilt may reflect a strong conscience. Anxiety may reflect caring deeply about others. Rather than arguing patients out of their symptoms, TEAM-CBT often begins by exploring what those symptoms reveal about the person's strengths and values. Benny's Story: The Power of Acceptance To illustrate this paradoxical approach, Dr. Burns shares the story of Benny. Benny was: Suicidal Violent Deeply depressed Involved in gangs, drugs, and crime Rather than confronting Benny's hopelessness, Dr. Burns did something unexpected. He explored all the advantages of believing: "I'm a hopeless case." Together they listed the benefits: Status Power Money Protection Identity For the first time, Benny felt understood rather than judged. Then his defenses collapsed. He revealed a lifetime of hidden pain, including witnessing his grandfather's suicide and struggling with illiteracy. The story illustrates a central paradox of TEAM-CBT: People often change only after they feel completely accepted exactly as they are. What Dr. Burns Has Learned About Human Nature After decades of witnessing rapid recovery, Dr. Burns says one conclusion feels increasingly clear: Thoughts create emotions. Yet he also emphasizes a deeper question: Why do some people generate so many painful thoughts in the first place? His answer increasingly involves: Core values Motivation Human meaning Personal strengths that become exaggerated Understanding both cognition and motivation has become essential to creating lasting change. Key Takeaways Emotional healing does not require months or years. The brain is capable of extraordinarily rapid change. Thoughts—not events themselves—create emotions. Distorted thoughts fuel depression and anxiety. When distorted thoughts lose their credibility, emotions often change immediately. Measurement and feedback are critical to effective therapy. Motivation and personal values play a major role in emotional suffering. Acceptance often creates more change than persuasion. Recovery can happen much faster than most people realize. Resources Mentioned Feeling Good by David D. Burns Intensive Therapy at Feeling Good Institute The Psychology Today article: The Myth of Slow Healing The video demonstration of Terry's panic attack treatment Coming Next Episode Dr. Burns and Kevin continue the conversation with a fascinating discussion of: "Grandma's Snake Phobia: The Real Cause of Her Anxiety" You'll learn about the Hidden Emotion Model and discover why the apparent cause of anxiety is sometimes very different from the true cause. We'd Love Your Feedback Your feedback helps shape future episodes. Please take a moment to complete the brief listener survey linked here. It takes less than two minutes and provides invaluable guidance for improving the podcast and helping more people learn these powerful tools for recovery. Contact Information Kevin Cornelius, LMFT is a Level 5 Certified Master TEAM-CBT Therapist and Trainer and the Clinical Director of Feeling Good Institute--Silicon Valley. He specializes in the treatment of trauma, anxiety, depression, relationship problems and insomnia. You can reach Kevin at kevin@feelinggoodinstitute.com and visit his website at www.tools4change.me. You can reach Dr. Burns at david@feelinggood.com. Feeling down in these turbulent times? Take a ride on our Feeling Great app. Feeling Great feels wonderful! You owe it to yourself to feel GREAT! Give the Greatest Gifts of ALL--Love and Happiness!

Today in the business of podcasting:The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what counts as a podcast, a play, and an ad impression, plus a recommended hold-out group standard for proving incremental lift to advertisers.Patreon is cutting 93 jobs, roughly 20% of its workforce, as CEO Jack Conte points to organizational changes and market conditions rather than AI, saying the creator platform remains financially strong with more than 300,000 creators.YouTube posted $11.055 billion in Q2 advertising revenue, up 13% year over year and ahead of expectations, a figure that covers ad sales only and excludes YouTube Premium and YouTube Music subscriptions.Castro developer Dustin Bluck argues independent podcast apps have flatlined as a category while platforms like YouTube absorb podcasting's growth, and revives the case for indie apps receiving a share of industry revenue.Digiday weighs mass reach against hard-won audience trust, a debate that shapes how podcast and influencer advertising budgets get allocated between big-brand campaigns and niche creator targeting.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what counts as a podcast, a play, and an ad impression, plus a recommended hold-out group standard for proving incremental lift to advertisers.Patreon is cutting 93 jobs, roughly 20% of its workforce, as CEO Jack Conte points to organizational changes and market conditions rather than AI, saying the creator platform remains financially strong with more than 300,000 creators.YouTube posted $11.055 billion in Q2 advertising revenue, up 13% year over year and ahead of expectations, a figure that covers ad sales only and excludes YouTube Premium and YouTube Music subscriptions.Castro developer Dustin Bluck argues independent podcast apps have flatlined as a category while platforms like YouTube absorb podcasting's growth, and revives the case for indie apps receiving a share of industry revenue.Digiday weighs mass reach against hard-won audience trust, a debate that shapes how podcast and influencer advertising budgets get allocated between big-brand campaigns and niche creator targeting.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

What type of projects want to measure PA? Considerations when choosing an activity tracker grouped in three main topics: Participant-centric: Research and innovation driven Regulatory Dr Miriam Cabrita has done her Bachelor and Master degrees at NOVA School of Science and Technology in Portugal, and her PhD in biomedical engineering in University of Twente Then she has worked at Roessingh Research and Development Center in Netherlands for 8 years coordinating and managing EU research projects related to eHealth Teaching also courses on Physical Activity, Digital Health and Virtual Coaching at the University of Twente. She has acted as a Board Member for 5 years in International Society for the Measurement of Physical Behaviour (ISMPB) Currently she is working as a Chief Customer Officer at Fibion Inc. _____________________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- SB and PA measurements, analysis, and feedback made easy.  Learn more about Fibion Research --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Collect self-report physical activity data easily and cost-effectively with Mimove. --- Explore our Wearables,  Experience sampling method (ESM), Sleep,  Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen Follow Fibion on Twitter https://twitter.com/fibion https://www.youtube.com/@PA_Researcher

Hosts: Ed Jones (Owner – Nutrition World) & Clint Powell A variety of topics all related to living a healthy life Presented by: Nutrition World www.nutritionw.com  Broadcasting from the Nooga Dentistry Studio www.noogadentistry.com Production of: Whitfield Media Group www.vitalhealthradio.com Title: Oral Peptides for Appetite & Weight Loss, What Your Phase Angle Means for Your Cellular Health [0:00:00] Intro, Events Tease of the episode's themes: Segment 2: peptides and weight loss. Segment 3: phase angle and cellular health. Lung Coach event at Nutrition World – August 22 Mobile screening for early lung cancer detection. Emphasis that stage 1–2 lung cancer is often curable, stage 4 is not. Calcium score used to estimate plaque burden in arteries. Ed notes ~12 reasons for plaque formation, while most physicians focus on ~3. Mentions Dr. Kurt Dearing's book “Beyond Cholesterol”, covering broader causes of plaque. Financial health talk – August 22 (~11 AM) Michael E, financial planner, giving a free lecture on financial stability. Ed's point: two major life disruptors are declining health and declining finances, and they influence each other. Health Fair – October 24 Described as possibly the biggest health fair in the region. Features reps, free samples, circus‑like but “happy” atmosphere. [0:04:10] Restaurant Talk Light banter about Ed being a restaurant connoisseur and creature of habit. Restaurant recommendations via Ed's employee Fallon: Second Amendment / Second American (downtown). Hello Monty (special but reasonably priced menu). Ed's oxalate/joint pain story: Eating Purely Elizabeth cereal (high in oxalates: chia and other ingredients) triggered severe return of joint pain Discussion that some “healthy” foods can be nutritious but not healthy for everyone, especially for those sensitive to oxalates. Ed references his free oxalate ebook at theholisticnavigator.com and believes oxalates contributed to: His double hip replacement. Feeling old from age 50–65. Mentions OxyGuard supplement (recently restocked) and using 4 capsules/day to help clear excess oxalates (not as a license to keep eating high‑oxalate foods). Quick shout‑out to local farmers from Virginia End Farm selling at Nutrition World on Wednesdays (12–4), and that they've listened to every show. [0:8:55] Tease: Phase Angle & Seca Machine Ed previews Dr. Kurt Dearing's later segment on phase angle: A single number reflecting resilience and proximity to optimal health.. Mention of Be Well Labs / BeginwithLabs.com – Body Blueprint: Advanced lab panel: 50+ predictive health indicators. Pitch: more than a standard physical, actionable results. Price example: $275 vs typical $500, highlighting savings. [0:13:35] Segment Intro: Peptides & Weight Loss Framing: Peptides as one of the hottest trends in 47 years of Ed's experience. Shift from grey‑market injectables to safe, effective oral peptide powders. Ed has seen impressive feedback on an oral peptide powder for weight loss in early customers. [0:13:47] What Are Peptides? Protein basics: Proteins are long chains of amino acids essential for structure, function, and regulation. Peptide defined: A shorter chain of amino acids broken off from a larger protein. Lego analogy: Individual Legos = amino acids. Tall tower of Legos = full protein. Kid knocks tower over; a small intact stack (~8 Legos) that falls off = peptide. Each peptide has a “fingerprint” determined by: Length (how many amino acids/Legos). Sequence (order: e.g., red–red–blue–blue vs red–blue–red–blue). Processing (how it was broken off or created). Clarified: peptides are not primarily for fixing protein deficiency, but more for targeted signaling effects in the body. [0:20:52] Yeast‑Derived Oral Peptide for Metabolism & Drug Comparisons Endogenous peptides: made naturally inside the body. Exogenous peptides: introduced from outside (drug injections, supplements). Ozempic / GLP‑1 drugs: Yes, Ozempic is a peptide. These drugs are lab‑made peptides made to mimic natural body peptides. Peptides are not synthetic drugs in concept; they are peptide structures the body uses, though drugs are engineered. Focus on Ancient Nutrition “Active Peptide for Metabolism”: Contains a yeast peptide derived from Saccharomyces cerevisiae (brewer's yeast), broken from a larger yeast protein. Mechanism & effects: Influences hunger and satiety signaling: Increases leptin (satiety hormone). Decreases ghrelin (hunger hormone). Reported benefits: Reduced hunger and cravings (including boredom eating). Weight loss primarily from fat mass, not muscle mass. Comparison with GLP‑1 injections (semaglutide, etc.): Injections often cause muscle loss (e.g., “Ozempic face,” loss of facial muscle/fat). Yeast peptide research shows fat‑centric weight loss. Clinical results quoted: After 2 months, average daily caloric intake decreased by ~600 calories. Leads to meaningful weight loss, depending on baseline intake and muscle mass. [0:24:25] Dosing, Timing, Stacking & Safety Considerations How to take it: Once daily, typically in the morning to curb cravings throughout the day. Users report: easier recognition of fullness during meals. Stacking with cortisol peptide product: Ancient Nutrition also has a cortisol‑active peptide capsule for stress support. Same amount of yeast peptide per serving; research supports doubling the yeast peptide dose, so: You can use the metabolism powder + cortisol peptide together. Stress, cortisol, and weight: Chronic stress and high cortisol promote fat gain. Stacking stress support + appetite control may help body composition. Onset of effect: Reagan reports she personally noticed benefits around 2 weeks (quicker than many supplements that take 60–90 days). Cost & practicality: Approx cost around $50 for 30 days. Positioned as a cost‑effective alternative or complement to expensive injections. Side effects vs injectables: Reagan's hospital experience with GLP‑1 side effects (e.g., gastroparesis, impaired gastric motility, some requiring tube feeds or IV nutrition). Oral yeast peptide described as gentler, working with natural processes, not “forcing” the system. [0:30:09] Yeast Source, Candida Concerns & Usage Notes Yeast strain: Saccharomyces cerevisiae (not S. boulardii, and not pathogenic/candida). Clarifications: Will not cause yeast infections. Will not feed candida overgrowth. Taste & preparation: Chocolate flavor described as surprisingly good, even for those picky about chocolate. Temperature-sensitive: Must be mixed with cool liquid (NOT hot coffee/tea or hot beverages). Leaving it in high heat (e.g., hot car) can degrade activity. [0:36:03] Segment Intro: Phase Angle & Seca Scan with Dr. Kurt Dearing Discussion of: Seca medical‑grade bioelectrical impedance analysis (BIA) machine (~$12,000). It's commonly in hospitals/clinics, but rarely publicly accessible; Nutrition World and Be Well Labs both have one. Dr. Dearing's consult package: Includes consult + Seca scan + follow‑up visit + follow‑up Seca scan (~$195, promo if listeners mention the show). [0:37:35] What Is Phase Angle? (Deep Dive into Measurement & Meaning) What the Seca scan measures: Total body fat and visceral fat. Muscle mass (overall and by body segment). Phase angle (key focus). Phase angle basics: BIA sends low‑level alternating electrical currents through the body. The phase shift (time/angle difference) between current and voltage is measured. That phase shift = phase angle. Higher phase angle → healthier cell membranes, better cellular integrity, more muscle mass, better hydration. Lower phase angle → often malnutrition, chronic disease, frailty; can be used in dialysis, cancer patients, etc., to predict outcomes. Used as a longevity biomarker: Akin to an “EKG of your cells”. Can function as an early indicator for overall health trajectory, barring accidents Dr. Dearing's personal story: First scan categorized him as “bronze” on Seca's scale: Levels: None → Bronze → Silver → Gold → Platinum. Motivated him to increase strength training and eating healthy. Subsequent scan: improved from bronze → gold. Ed's anecdote: Friend and gym member Fred now tests as platinum, after sustained gym and nutrition efforts. Phase angle as a guide: If results are poor, that's a signal to upgrade the plan (diet, exercise, supplements). If phase angle improves (e.g., 4 → 5), it proves the plan is working, beyond just “feeling” better. [0:43:47] How to Improve Phase Angle (Practical Protocols) Key drivers and interventions: 1. Strength Training & Exercise Primary recommendation: resistance/strength training to build muscle mass. 2. Adequate Protein Ed's guideline: ~1 gram of protein per pound of body weight (men; women can often target ~¾ g per pound). Protein shakes often needed to hit targets. 3. Hydration & Electrolytes Proper cellular hydration improves phase angle. Maintain consistent fluid intake and electrolyte balance (sodium, potassium, magnesium). Avoid excessive diuretics/water pills. Dehydration causes phase angle to drop sharply. 4. Inflammation Control Systemic inflammation lowers phase angle and contributes to chronic disease. Tools: Anti‑inflammatory diet (Mediterranean‑style, high in omega‑3s). Omega‑3 fatty acids. Curcumin. Vitamin D optimization. Also includes sleep quality and stress management. 5. Foundational “Core Four” Supplements (Nutrition World concept) Covering: magnesium, zinc, vitamin D, B vitamins, etc., as baseline. 6. Targeted Add‑ons Creatine (supports muscle and cell energy). HMB (beta‑hydroxy beta‑methylbutyrate) – often paired with creatine. CoQ10 (mitochondrial and cellular energy). Phosphatidylcholine / BodyBio PC – to improve cell membrane integrity. [0:52:45] Closing Reflections Ed reads and comments on an article by Dr. Sircus about: Many doctors being “misaligned”: intellectually capable but no longer listening. Critique of: Over‑reliance on credentials. Under‑reliance on open‑mindedness and corrections. Emphasis that many clinicians are excellent listeners and deeply caring, but that institutional habits can discourage listening.  The post Radio Show / Podcast – July 26, 2026 first appeared on Vital Health Radio.

Send James and Sam a message or voicemailWe speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports.Also hear:• why downloads fail as a reliable metric for advertisers and creators• the AMP Accord goal of standard definitions across podcast audio and video• the shorthand test for a podcast: “If it works with your eyes closed”• the proposed “play” standard at 30 consecutive seconds and why qualifiers get messy• exposure metrics and the practical limits of privacy and platform cooperation• attribution improvements through verified exposure and control groups• why podcast apps may need revenue share to provide better consumption data• ad-skipping apps like Podtastic and why they are hard to block• Edison's UK data showing YouTube overtaking Spotify for weekly podcast listeners• smart TV adoption and what it means for podcast discovery and viewing• AI audiobook narration research and how bias shifts after disclosure• industry notes on Acast performance plus awards, events, and toolingSupport the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

In episode 625, Mike K and James invite Danielle Perry and Tony Nickonchuk to the podcast to talk about the evidence around blood pressure measurement techniques. You might be surprised by what does and does not influence blood pressure measurements. Check out the podcast. Show Notes Tools For Practice Blood Pressure Measurement Technique: Meaningful mistakes […]

Cadent President Doug Rozen unpacks the hidden organizational silos and ad frequency nightmares plaguing modern video advertising at Cannes. Discover why shifting from audience persistence to contextual TV and total video planning is the ultimate fix for bruised brand performance. Key Highlights

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob break down why proving ad ROI is far harder than most marketers assume, even with millions of dollars and millions of customers. They also unpack why the Super Bowl might be the hardest ad buy of all to measure.Topics covered: [01:00] "The Unfavorable Economics of Measuring the Returns to Advertising"[02:00] Why the spirit of ROI gets abused[03:35] Why customer spending is too noisy to spot small ad effects[06:00] How targeting bias can inflate results by 30 times[07:00] Why the Super Bowl isn't a coupon, it's fame[09:00] Could anyone actually solve the ROI theorem?To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Lewis, R., & Rao, J. (2015). The unfavorable economics of measuring the returns to advertising. The Economic Journal, 125(585), 1–27.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models. Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative. Key Highlights

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's.Topics covered:[05:00] Defining current demand versus future demand[07:00] Splitting budgets 50/50 between brand and performance[12:00] Why American marketers lag on brand-building principles[18:00] Measuring future demand through brand tracking[22:00] Why feelings outlast facts in memory[26:00] The case for creativity in earning attention[35:00] James's own future demand brand: Land RoverTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026Future Demand Book: https://futuredemand.com/ James Hurman's LinkedIn: https://www.linkedin.com/in/jameshurman/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

New guidelines come just before the AMP document. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/iab-v23-public for the story links in full, and to get our daily newsletter.

Today in the business of podcasting:The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad delivery are counted across audio and video podcasts.Digiday breaks down five lessons from the World Cup on creator marketing, including how Unilever scaled a creator network to roughly 300,000 and how Michelob Ultra generated $11.5 million in earned media value with fewer than 350 creators.A Media, Built newsletter piece argues that employee-creator programs modeled on Starbucks' Green Apron Creators carry unpriced legal risk around copyright, overtime pay, and labor protections.AdExchanger talks to OpenX's chief privacy officer about the end of "actual knowledge" standards in children's privacy law, as new state rules push platforms toward a "should have known" test for underage users.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad delivery are counted across audio and video podcasts.Digiday breaks down five lessons from the World Cup on creator marketing, including how Unilever scaled a creator network to roughly 300,000 and how Michelob Ultra generated $11.5 million in earned media value with fewer than 350 creators.A Media, Built newsletter piece argues that employee-creator programs modeled on Starbucks' Green Apron Creators carry unpriced legal risk around copyright, overtime pay, and labor protections.AdExchanger talks to OpenX's chief privacy officer about the end of "actual knowledge" standards in children's privacy law, as new state rules push platforms toward a "should have known" test for underage users.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Discrimination in NHS Hiring: We examine the troubling success rates of Black and Asian doctors when applying for NHS jobs. Deputy news editor, Gareth Iacobucci speaks to Anthony Emmanushares his analysis on why discrimination persists in the medical workforce and what recent reports reveal. The Ethnicity Data Gap in Research: While sex and gender are reported in 99% of trials, ethnicity is reported in only 48%. Bianca Brijnath, Professor of Health Communication in Society at La Trobe University, joins us to discuss a newly published framework aimed at standardizing the capture and reporting of ethnicity data in clinical trials. The Evidence Revolution: We celebrate how evidence-based medicine (EBM) has set the gold standard for other areas of science. Mun-Keat Looi, The BMJ's International News and Features Editor, speaks with Nature editor and science journalist Helen Pearson about her new book, Beyond Belief: How Evidence Shows What Really Works. Reading List Black and Asian doctors are up to 30 times less likely to be offered medical training posts in some specialties, data show  Measurement of ethnicity in clinical trials: Delphi survey and consensus statement  Beyond Belief: How Evidence Shows What Really Works by Helen Pearson

Full show notes: https://bengreenfieldlife.com/signalspodcast In this episode with Tom Moss, founder and CEO of Vital Signals, you'll hear how a near-fatal hypertensive crisis during a family vacation became the founding moment for a device that may finally solve the problem of getting accurate blood pressure readings in real life without a cuff. Tom explains why blood pressure is the single most important indicator of long-term cardiovascular health and yet one of the least accurately measured, what the cuff gets wrong, and how Vital Signals achieved the scientific breakthrough that other companies failed to crack: accurate, calibration-free blood pressure monitoring from a ring. You'll also hear about the interplay between sleep, stress, hormones, sauna, cold, and blood pressure, what the Signal Ring's data is already revealing about human arterial health, and where this technology could go over the next decade. Tom Moss is the founder and CEO of Vital Signals, building at the intersection of heart health, technology, and everyday behavior. After his experience with undiagnosed hypertension, he became focused on why some of the most critical health signals remain so difficult and often stressful to understand. Pre-order your Signal Ring from LIFE Market and measure your blood pressure without the cuff. Ships October 2026. Episode Sponsors: Tecton Ketones: Bioidentical D-beta-hydroxybutyrate (BHB) for clean cognitive support, stable energy, and performance without the conversion step required by many ketone precursors. Visit tectonketones.com/ben and use code BEN for 16% off your first order. Dr. Murray Natural Products ThymoQuin: A clinically researched black seed oil formulated to support healthy cortisol levels and resilience to everyday stress. Visit doctormurray.com/ben and use code BEN25 for 25% off. LYMA Laser: An advanced at-home skin technology backed by peer-reviewed research showing it influenced 45 genes in human skin compared to just one for an equivalent LED device. Visit lyma.life and use code BEN10 for 10% off for a limited time. Qualia Stem Cell: A science-backed supplement that supports your body's natural repair system by enhancing stem cell function, taken just four days per month. Visit qualialife.com/boundless and use code BOUNDLESS for 15% off.See omnystudio.com/listener for privacy information.

God is never late. He works according to His perfect timing

Welcome back to a special encore presentation of Turn on the Lights! As we continue our transition series, our new host, Dr. Philip, is revisiting some of the most impactful conversations from the archives. For this episode, he selected a standout discussion with Dr. Michelle Schreiber and Brenna Rabel, exploring how quality measures are developed, adopted, and implemented across Medicare and Medicaid programs. Summary: How do we decide what “good care” looks like, and who gets to choose the scorecard? In this episode of Turn on the Lights, Kedar Mate speaks with Dr. Michelle Schreiber of the Centers for Medicare & Medicaid Services and Brenna Rabel of Battelle about how quality measures are developed, adopted, and applied across Medicare and Medicaid programs. They explore why measurement is essential for accountability, patient choice, and improvement, while also acknowledging its vulnerability to politics, feasibility constraints, and “teaching to the test.” Using diabetes and sepsis as examples, they explain how performance cutoffs are established, why “all-or-none” measures often face resistance, and what makes complex measures difficult to report and score. The conversation also addresses efforts to reduce reporting burden, including CMS's shift from broader MIPS reporting toward MIPS Value Pathways and the expansion of digital quality measurement through FHIR-enabled eCQMs. They conclude with a forward-looking discussion on how artificial intelligence could reduce manual chart abstraction and advance quality measurement, particularly as patient-reported outcomes play a larger role in shaping the future of value-based care. Tune in to hear how measures shape what health systems prioritize, what gets improved, and what “value” could look like in the future. Resources: Connect with and follow Dr. Michelle Schreiber on LinkedIn. Follow CMS on LinkedIn and explore their website! Connect with and follow Brenna Rabel on LinkedIn. Follow Battelle on LinkedIn and explore their website! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send James and Sam a message or voicemailThis week, James and Sam talk with Bryan Barletta of Podcast Movement, and Martin Bojtos of Podmasters.Plus, we look at the week's podcasting news, including:• Podcast Movement's New York Audio Week plan, five-day structure and $199 creator ticket strategy• Public session voting balanced by a selection committee to avoid a popularity contest• Sounds Profitable's role as connective tissue, partner perks, events access and comms support• Measurement tension around downloads, 30-second plays, consumption and unified analytics• HLS video implications for distribution, ad delivery and platform power• Creator portals and diversified monetisation through subscriptions, merch and live events• Podmasters at 10 years, diversification as risk control and lessons from near-failure• Spotify video revenue upside versus Apple video cost concerns• Research claims about AI narrators and why methodology matters• One-off premium episode purchases and the friction problem• Kids audio discovery and why curation still lags in major apps• BBC podcast scale outside the UK and podcasts showing up on iPlayer Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Big deal on this episode as Collin Colburn, Vice President Commerce and Retail Media  with IAB joins the show to set us straight on what is happening with Retail Media and "Commerce Media". He enlightens us on the measurement controversy, how AI is going to change media and where the industry is going with privacy and much more regulations on advertising. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Collin Colburn LinkedIn: https://www.linkedin.com/in/collin-colburn/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Tymewear's co-founder and lead engineer, Arnar Larusson, discusses how his collaboration with Dr. Stephen Seiler and coach Espen Aareskjold has led to the continuing evolution of breathing measurement technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Comparing The Imperial Measurement To The Metric System bonus 1296 Thu, 16 Jul 2026 13:36:24 +0000 WZ0TJkaug8TnG68U2cLqSajsUAe8nXIo sports Sports Daily sports Comparing The Imperial Measurement To The Metric System Wichita's popular morning local sports talk radio show is Sports Daily with Jacob Albracht and Tommy Castor. Listen live M-F 7a-11a on KFH! 2024 © 2021 Audacy, Inc. Sports https://player.amperwavepodcasting.com?

In this episode, we talk with Dr. Alexis Reeves about Chapter 9 of Causal Inference: What If, focusing on measurement bias (the bias formerly known as information bias). Measurement bias arises when exposures, outcomes, confounders, or colliders are measured incorrectly. We discuss different types of measurement bias: differential, nondifferential, dependent, and independent, and errors in measurement of continuous variables vs. categorical variables. We follow the structure of the chapter, next discussing DAGs and time-related issues in measurement of variables. We end the episode considering whether accurate measurement should be treated as its own causal identification assumption and by highlighting that mismeasured confounders deserve more attention because adjusting for them may leave residual bias or even worsen bias.

Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com.  For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first, then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube creator mindset.  YouTube has long been the clearest growth platform for creators because it combines publishing, discovery, audience development, monetization, and measurable performance into a single system. Podcasting, by contrast, has often separated those pieces across hosting platforms, apps, ad systems, analytics dashboards, and RSS-based distribution. The episode explores why this matters now. A modern show can become a long-form YouTube episode, an audio podcast, Spotify video, Apple video, short-form clips, newsletter content, social posts, community discussion, and brand inventory. Rox describes podcasts as a powerful format because a single strong two-hour conversation can yield many different media assets across multiple platforms. That creates opportunity, but it also creates complexity. They discuss Apple's HLS video support, Spotify video, YouTube, RSS, 4K video, thumbnails in feeds, Netflix, Roku, FAST channels, Prime Video, and the growing need for creators to publish into more places without needing to understand every technical layer underneath. Rox argues that creators should not have to care about acronyms like HLS, VAST, RSS, or 301 redirects unless the technology directly affects their business. The software should handle the complexity so creators can focus on the show, the audience, and the growth strategy. A major theme of the episode is that video success is not just about uploading an MP4 file. Rox makes a strong case that the real shift is in mindset. On YouTube, titles, thumbnails, intros, pacing, retention, curiosity gaps, promise, progress, payoff, packaging, and audience behavior all matter. Podcasting has historically treated episode art and titles as secondary. YouTube treats them as the front door to the content. Rob and Rox spend significant time on thumbnails and titles, including why creators need to understand the psychology behind a click without reducing the work to empty clickbait. Rox explains that a thumbnail should create a question the viewer wants answered, while the episode itself must deliver enough value to earn attention and retention. The best creators do not copy blindly. They study what works, understand why it works, and apply that structure in their own voice, to their audience, and through their creative point of view. The conversation also moves into AI. Rox does not describe Flightcast as an AI-first platform, but AI is an important layer inside the system. He sees major value in AI analytics, back-catalog analysis, clip testing, title suggestions, descriptions, chapters, transcripts, and pattern recognition. His larger ambition is to bake more of the YouTube strategist and producer mindset directly into the software so creators can see what is working, what is not working, and where new growth opportunities may exist. Rob and Rox also discuss monetization. As video moves deeper into podcast platforms, host-read ads, dynamic ad insertion, video ad formats, brand partnerships, affiliate models, and creator-controlled advertising may begin to converge. Rox explains Flightcast's ability to support programmatic, dynamic sponsorships and bring-your-own-programmatic monetization, while keeping the platform focused on growth and creator support rather than solely on ad sales. The episode closes with a look at the future of podcast hosting itself. Rox argues that basic hosting has become a commodity. The next layer is growth, analytics, experimentation, distribution, monetization support, and creator intelligence. In a world where AI can make software easier to build and copy, the real advantage may come from insight, speed, taste, data interpretation, and the ability to help serious creators make better decisions faster. For creators, publishers, networks, and podcast platforms, Episode 674 is a clear look at the next stage of podcasting: video-first, data-aware, AI-supported, YouTube-influenced, and increasingly built around shows that can travel everywhere. Chapter Topic Time Stamp Markers: 00:00 Welcome to The New Media Show Episode 674 00:19 Has video-first podcasting arrived? 01:21 Introducing Rox Codes and Flightcast 02:32 Building tools for YouTubers before podcasting 03:18 Why podcast hosting needed a YouTube-first mindset 04:13 Building the Flightcast playbook around video-first shows 05:31 Bringing the Diary of a CEO playbook into software 06:54 Can a platform support data-driven production? 08:27 AI, automation, and the future of show creation 09:13 LLMs and AI tools in creator workflows 10:23 AI as a podcast data consultant 11:19 Publishing, analytics, and experimentation 13:41 Could Flightcast become a creator operating system? 14:17 Podcasts as long-form source material for every platform 16:39 Is YouTube success the strongest growth signal? 17:19 Growth, retention, and why YouTube has the advantage 19:44 Going from YouTube to audio vs audio to video 20:49 Who Flightcast is built for 21:28 Apple HLS, Spotify video, and platform complexity 22:21 Can Apple or Spotify compete with YouTube video? 23:43 Video as human connection 24:24 Apple Podcasts video and the return of native video distribution 25:51 Netflix, podcasts, and low-cost creator TV 27:22 Why creator video can work across phone, laptop, car, and TV 28:20 Apple TV, 4K, and the quality question 29:16 Why creators should not need to understand HLS or RSS 31:55 The podcast industry still has too much technical friction 33:46 Alternate enclosure, iHeart, HLS, and RSS thumbnails 34:27 Why episode artwork and thumbnails now matter more 35:10 The thumbnail and title are the packaging 37:14 AI thumbnail scoring and creative judgment 38:08 Thumbnail psychology and curiosity gaps 38:52 Retention editing, strong intros, and promise-progress-payoff 40:10 Why better videos can multiply results 41:19 The real workload behind YouTube-quality video 42:37 Legacy media skills vs YouTube creator skills 44:50 Faster testing cycles changed creator media 45:32 Why video can be ten times harder when done right 45:53 How AI can bake strategy into software 47:00 Where Flightcast differs from early-stage creator tools 47:32 YouTube algorithm changes and podcaster anxiety 49:19 HLS, video ads, and creator-controlled ad insertion 50:22 Dynamic ads across YouTube and podcast platforms 51:33 Platform trust and monetization value 52:01 YouTube brand connections and affiliate models 53:18 Right brand, right creator, right price 54:35 360 campaigns, affiliates, and creator investments 57:17 Organic product mentions and brand relationships 58:14 What podcast hosting becomes next 58:46 Hosting as a commodity and growth as the real business 59:37 APIs, AI coding, and software moats 1:00:30 Where is the moat in creator software? 1:01:07 Staying ahead through insight and experimentation 1:03:32 Advanced analytics as the future advantage 1:04:41 Every creator has a different data pattern 1:05:14 MrBeastification, AI, and creator sameness 1:06:10 Outlier analysis and creative inspiration 1:07:15 Why outlier theory works when used correctly 1:08:44 Packaging the topic before recording 1:09:32 Does this conflict with podcasting culture? 1:11:01 Why data-driven formats do not have to kill creativity 1:12:23 Ryan Trahan and creative twists on proven formats 1:14:17 Packaging as the price of audience attention 1:15:04 Craft, creativity, and changing the playbook 1:16:51 Podcasting's radio roots and YouTube's different rules 1:17:27 Flightcast demo: stop guessing what content works 1:18:00 Publishing video everywhere with unified analytics 1:18:51 Measurement standards and the 30-second vs 60-second debate 1:20:21 AI analytics, clips, and test channels 1:21:35 YouTube API limits and thumbnail A/B testing 1:22:51 Flightcast monetization and bring-your-own programmatic 1:23:55 Transcripts, AI titles, descriptions, and chapters 1:24:21 Flightcast pricing and plans 1:25:41 HLS across all plans and video storage differences 1:26:32 Future pricing credits for more clips 1:26:48 Closing thoughts and where to find the episode Guest Links: Rox Codes, CEO and Co-Founder, Flightcast Flightcast: https://flightcast.com Rox Codes Website: https://roxcodes.com Rox Codes on LinkedIn: https://www.linkedin.com/in/roxcodes Rox Codes on X: https://x.com/RoxCodes Rox Codes on YouTube: https://www.youtube.com/channel/UChg53qPBdY1FF8gjOlB9zkg Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com New Media Show: https://newmediashow.com New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. This article reflects my editorial direction and the substance of the conversation.The post Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674 first appeared on New Media Show.

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

In this episode, Carolyn sits down with Liam MacCormack, a fractional head of growth who's spent years in the weeds of B2B paid search, to unpack why the channel keeps burning B2B budgets and what to do about it.They get into the market forces making paid search harder than ever: rising CPCs, zero-click search, and agencies still optimizing like it's 2015. Then they go tactical on a real client scenario — a high-ACV company that's switched agencies multiple times and still can't make it work — and what that reveals about when a channel is worth fixing versus when it's just draining spend.Topics covered:Why "you need to spend more on impression share" is the most seductive upsell in paid search, and the one metric that actually tells you if it's trueThe profile of a company paid search works for, and the profile where it's a waste of moneyWhy paid search is a demand-capture channel, and what that means for how you budget itHow to know when to cut the channel, cut the budget in half, or let it run as a tertiary sourceWhy branded search is propping up most agency reporting, and the one question to ask to find outIf your paid search has been underperforming for quarters and the answer is always "give it more time," this one's worth your attention.-----------------------------------------------------

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief Strategic Growth Officer Stacey Hawes and GOVX Chief Brand Officer Aaron Pelander. They tackle one of marketing's toughest challenges: proving TV's impact when its biggest effects don't show up for months after launch. Aaron shares how GOVX moved from a performance-only mindset to a 60/40 split between brand and performance budgets, and why that shift unlocked new growth. Marketers will also learn which metrics matter and why relying on just one measurement model leaves value on the table.Topics covered:[00:00] Kicking off the session at CommerceNext 2026[03:00] Why TV remains one of the hardest channels to measure[06:00] Short-term metrics for tracking TV's immediate impact[08:00] Long-term measurement: brand lift, MMM, and incrementality testing[11:00] Inside GOVX's mission and its path to TV[13:00] GOVX's shift to a 60/40 brand and performance budget[16:00] GOVX's results after partnering with Marketing ArchitectTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Ant Cousins began his journey 25 years ago in technology roles for the British Ministry of Defence but quickly moved to Public Relations where he provided media advice to UK Forces in Iraq and Afghanistan countering Taliban propaganda. This experience led him to roles in Counter-Terrorism for the UK Home Office, where he focused on combatting Al-Qaeda's propaganda, and later to the Middle East during the Arab Spring or ‘Social Media Revolution'. In 2014 Ant started working exclusively in leadership roles in AI-focused startups, resulting most recently in him leading Factmata, an AI startup focused on detecting misinformation, through to an acquisition by the global Comms & PR tech provider, Cision. In May Ant joined Meltwater as VP of Product in charge of AI and Data.Ant is an accredited PR practitioner, member of the UK All Party Parliamentary group on AI, Chair of the Associated for the Measurement and Evaluation of Communications (AMEC) Tech-Hub and featured in PRWeek's 'Dashboard 25' in ‘23, ‘24 and ‘26. Quoted in The Times, Forbes, BBC, TechRound, PRWeek, PRMoment and others on the topic of AI, communications and misinformation.

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedyFollow Ibotta online at: http://ibotta.comFollow Yeimy online at: https://www.linkedin.com/in/yeimyChris and Yeimy answer these questions:From Circana's macro perspective, where does the traditional measurement infrastructure break down first in this fluid loop?Are you guys competing, complementing, or building a completely distinct layer of demand? Where do brand equity investment and performance investment harmoniously meet in this modern loop, and how do you ensure one isn't starving the other?What does trustworthy, mathematically sound measurement actually look like in 2026, and why is it an absolute baseline requirement right now?When you listen to CPG brands express their deep frustrations with modern attribution models, what is the core complaint you hear, and how do you define "trustworthy truth" to a skeptical CMO?Yeimy, what does it mean for the industry that promotions can now be evaluated on equal footing with media? And Chris, for a brand CMO sitting here at Cannes today, how should this change the way they think about where promotions sit in their investment mix?Yeimy, when Circana runs the numbers across the entire consumer staples landscape, what unexpected, baseline operational traits do a legacy multi-billion-dollar giant and an agile, emerging challenger brand have in common when it comes to capturing actual volume growth today?Chris, expanding on that, when Ibotta double-clicks down on a hyper-growth challenger brand like Chomps — which Circana crowned a Growth Leader and which has blockbuster velocity across the IPN — the independent Circana Household Lift study told a striking story: households exposed to the Ibotta campaign outperformed the snacking category household penetration benchmark by 9x. What does that kind of new buyer acquisition data reveal about how challenger brands should think about promotions as a growth lever, beyond the traditional discount mechanic? If you two could completely re-architect the ideal measurement infrastructure from the ground up for a CPG brand trying to successfully navigate the next three years, what does that blueprint look like, and exactly who needs to be in the corporate room to enforce it?For a CPG brand CMO or commercial executive sitting in this room today who leaves Cannes and has to make one decisive change to how they evaluate, measure, or deploy capital across the commerce funnel this quarter—what is the single piece of practitioner advice you would give them? Yeimy, you first, then Chris.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

A giant barn in Waikato features 10 feeder bins for cows to graze from freely allowing their burps to be measured for methane emissions.You can find photos and read more about the stories in this episode on our webpage, here.With thanks to:Diane Karaitiana Bryant, PāmuGo to this episode on rnz.co.nz for more details

With her company on the brink of disaster, a leader hungrily tackles the art of delegation, learning three models on the way. The episode frames delegation as being primarily about getting your people ready.To get people ready, screen each delegated task against three filters:Skills & Will – do people need training or coaching?Control – who has it and how much?Measurement – what is each person's responsibility?Our latest Tool has all three filters. Download it for free here. Want to strengthen your ability to talk with people about their growth and development? Listen to these episodes:#262 – How to Grow Your People – December 2025#212 – How to Coach Your People – October 2021#132 – Coaching Your People – April 2015Ready to try the Responsibility Charting exercise with your team?Listen to the episode here.  Download the Charting tool here.     Curious about coaching? Reach out to Tom here.Our monthly email always has additional resources. Related Library Categories:LeadershipManagement SkillsCommunication SkillsRelated Episodes132 - Coaching Your People119 - Creating Devoted Followers254 How to Talk so People Understand You 155 - The Human Element123 - Leadership Through DelegationA transcript of the episode is here. We love hearing from you. You are the BEST AUDIENCE! The whole The Look & Sound of Leadership crew are grateful for you! 

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights

Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally unifying measurement?"How are you thinking about short vs. long term ROI when it comes to investing in brand vs commerce media networks? Especially as it relates to onsite and offsite digital media buys with RMNs. What's your way to assess incrementality and how hard a dollar is truly working for Hershey's bottom line?Vinny, you truly put the business first, always thinking about what's best for Hershey. Can you share a bit about how you've thought about the economics regardless of funding source and the depth of your relationship with the Chief Sales Officer?As you think about the future, the rise of more sophisticated commerce media network offering, there is a temptation by many brands to think about 1;1 closed loop measurement. However your philosophy is quite different - embracing the need to triangulate decisions using ROI, signal-based data, and 'control vs. exposed' groups. How have you been able to convince your organization there's a better way forward…and really modernize measurement with agentic AI Hershey is consistently at the cutting edge of measurement. How does this sophistication influence your media and commerce partnerships?

As endovascular technologies evolve, how are IRs maximizing control while minimizing metal in modern venous embolization? In this episode of the BackTable Podcast, Dr. Harris Chengazi joins host Dr. Sabeen Dhand to discuss the clinical impact, deployment techniques, and imaging advantages of modern vascular point embolization devices, focusing on targeted venous occlusion and variceal obliteration. --- Get the BackTable apphttps://www.backtable.com/app --- This podcast is supported by Okami Medicalhttps://okamimedical.com/ --- Timestamps 00:00 - Introduction02:22 - Multidisciplinary Vascular Practice Model05:51 - Understanding Plugs in Embolization08:34 - Comparing Plugs, Coils, and Liquid Embolics13:48 - LOBO Occlusive Device16:12 - Plug Sizing and Vessel Measurement20:45 - Deliverability and Catheter Selection24:28 - Limitations of Point Embolization29:03 - PARTO Access and Technique32:46 - Other LOBO Use Cases34:33 - LOBO Deployment Mechanism36:23 - Cost Effectiveness of Embolics41:08 - Final Thoughts and Closing Remarks --- More about this episode Dr. Chengazi shares insights from incorporating vascular plugs into his embolization practice after training predominantly with coils. He highlights the features that distinguish modern devices like the LOBO from traditional plugs, including their unique nitinol weave, rapid occlusion, and predictable sizing and landing configuration. The physicians explore the utility and limitations of plugs in clinical scenarios including retrograde transvenous variceal obliteration, antegrade variceal embolization during TIPS creation, and tract embolization following percutaneous procedures. Dr. Chengazi furthermore shares specific procedural pearls for point embolization of varices, explaining how to facilitate deployment using a parallel access technique as well as how to position multi-lobed plugs across venous outflow segments to reliably treat large shunts with a single device. Finally, the physicians review the benefits of reduced imaging artifact on follow-up scans compared to traditional coil packs and liquid embolics as well as the impact of modern plug technology on healthcare costs, reinforcing the value of evidence-based device selection for optimal patient outcomes. --- Resources Kundaragi NG, et al. Measurement of Inferior Vena Cava to Shunt Distance in Deciding Access Route for Balloon-Occluded Retrograde Transvenous Obliteration Procedure: A Pilot Study. Am J Interv Radiol. 2018 Sep 19;2(16):1-9.https://dx.doi.org/10.25259/AJIR-22-2018 --- BackTable Vascular & Interventional (VI) is the go-to podcast for interventional radiologists, vascular surgeons, and interventional cardiologists. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a Funnelfox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

On today's Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas © 2026 EMARKETER Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.​ Learn more at albertsonsmediacollective.com

The MQL is marketing's worst open secret. Everyone in the room knows the number is gamed. The leads are low-intent, the scoring is guesswork, and the pipeline isn't growing. Yet marketing keeps getting graded on the one metric nobody actually trusts.In this workshop, Carolyn and Amber sit down with Jon Miller to take apart the metric the entire B2B playbook still runs on and walk through anonymized customer data showing exactly what it costs. Hand raisers in this account converted 83X better than MQLs and qualified faster. The MQLs that didn't convert got worked for two months before anyone disqualified them. That's the drain nobody puts on a slide.What this workshop covers:Why the MQL became gospel and the moment a sound idea turned into a volume game sales learned to ignoreThe gumball machine fallacy: why "more budget in, more pipeline out" assumes a linear process that buying stopped being years agoNonlinear buying, the dark funnel, and why one overwritten lead record erases the history you actually needReal customer data: MQLs accounted for under 6% of pipeline while hand raisers drove 39% of closed-won revenueJon's three-tier lead model and why waiting for hand raisers alone forfeits first-mover advantage and your future pipelineThe KPI cheat sheet: pipeline velocity, brand-question surveys, post-sale revenue metrics, and the numbers a board actually speaksWhat the shift means for your MarTech stack as AI moves orchestration from rules to reasoningThe leaders who get out from under the MQL don't kill it overnight. They layer in metrics their CFO and head of sales already recognize and stop defending volume that was never converting.-----------------------------------------------------

Adrian Wooldridge highlights the historical blindness toward women's talent among 19th-century reformers who excluded them from competitive examinations. However, the meritocratic logic of objective measurement eventually provided women with the tools to challenge these exclusions. A pivotal moment occurred when Philippa Fawcettoutperformed the top male mathematicians at Cambridge. The World Wars further eroded these barriers, as the state was forced to utilize all available intellectual talent, including thousands of female codebreakers at Bletchley Park, proving that vast amounts of hidden talent existed within the general population. 41680 CHARLES II