Podcasts about Measurement

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels. Takeaways DOOH remains one of the most underinvested channels despite its massive reach. Measurement has historically been the biggest challenge for out-of-home advertising. Accretive helps connect physical-world exposure to digital outcomes. Better attribution drives greater confidence and media investment. Search often captures intent rather than creating it. Out-of-home excels at generating awareness and demand. Brands are shifting budgets from linear TV into measurable alternatives. Mobility data plays a key role in audience targeting and measurement. Media Mix Modeling is helping validate the value of DOOH. Retail media presents a major opportunity for out-of-home advertising. AI and standardization are accelerating industry adoption. Education remains critical for broader DOOH growth. Chapters00:00 Meet Craig Benner and Accretive 01:09 From Viant to founding Accretive 02:06 Discovering the opportunity in DOOH 03:45 Why out-of-home should command more ad spend 04:40 The measurement-first philosophy behind Accretive 05:47 Solving attribution challenges in DOOH 07:12 Which advertisers benefit most from out-of-home 08:49 How audience targeting works in DOOH 10:33 Measuring foot traffic, web lift, and outcomes 11:09 Where today's DOOH budgets come from 12:45 The industry's overreliance on lower-funnel marketing 13:51 Why out-of-home creates demand and intent 15:32 Giving DOOH the credit it deserves 16:53 How measurement changes media allocation decisions 18:01 The reality of search and retargeting attribution 19:49 The future of digital out-of-home advertising 20:46 AI, MMMs, and industry standardization 21:47 Educating agencies and media buyers 24:14 Retail media and the "last inch" opportunity 25:40 Resources for learning more about DOOH 26:52 Final thoughts and closing remarks Guests: AdTechGod Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, Cannes Lions has been the home of creativity. This year, it feels like effectiveness is taking center stage.In this special Cannes preview edition of The Barber's Brief, Marc and Vassilis discuss what they're most excited to explore at Cannes Lions 2026.From the surprising reunion of Mark Ritson and Byron Sharp, to the growing influence of effectiveness research, creator marketing, AI, and measurement, this conversation explores the biggest questions facing modern marketers.The duo also shares details about their partnership with System1 and previews the conversations they'll be recording throughout the week with Orlando Wood, Andrew Tindall, Vanessa Chin, and many others.Plus, they break down one of last year's most creative Cannes winners: Hyundai's Night Fishing.In this episode:Why the Ritson & Sharp reunion mattersCan creativity still drive disproportionate growth?What happens to creativity in an AI-driven world?Are marketers measuring the wrong things?The difference between Cannes' Palais and the FringeWhat System1 is teaching marketers about effectivenessHyundai's Cannes-winning film experiment, Night FishingOh and our theme this year? The rosé can wait. The questions can't.Enjoy the episode.Chapters00:00 - The Excitement of Cannes Lions 202302:57 - The Power of Effectiveness in Marketing05:55 - Creativity vs. AI in Advertising09:10 - The Importance of Measurement in Marketing11:59 - Exploring the Cannes Fringe Festival15:07 - Ad of the week: Hyundai's Night Fishing Campaign20:07 - Looking Ahead: Customer JourneysAd of the weekTitle: Night Fishing Hyundai - 2025 Cannes Lions Grand Prix Winner Entertainment Link: https://www.innocean.com/ww-en/work/recent/944

After seven and a half years of working exclusively online, Kehla G. has started stepping into a new world—working with brick-and-mortar businesses through her role as a Business Coach with Avid Business Performance Group. What she's discovering is forcing her to rethink some of the most common conversations happening in the online business space. In this episode, Kehla explores the difference between a business that performs and a business that simply looks good online. She unpacks why so many entrepreneurs focus on followers, engagement, alignment, and self-expression while overlooking the numbers that actually drive growth, profitability, and sustainability. She also shares the uncomfortable realization that many entrepreneurs have been taught to diagnose business problems through identity rather than performance—assuming they need another certification, strategy, or breakthrough instead of identifying the actual constraint inside the business. Inside this episode, Kehla discusses: The difference between expertise and building a business Why leads, conversion, revenue, profit, and retention matter more than most entrepreneurs realize How business owners accidentally create growth they can't sustain The danger of making every business challenge a personal failure Why understanding a founder and understanding a business are two completely different conversations How measuring the right things changes the way you make decisions If you've ever questioned whether you're the problem when your business isn't producing the results you want, this episode offers a different perspective—and a different place to look. Connect with Kehla: Instagram: @kehlag LinkedIn: @kehlag Website: www.kehlag.com

***Second Segment***Commanders OTAs are in the past and mandatory minicamp is coming up next week... so Logan and Grant dive into the latest mailbag and take your questions on how long it should be before you pass judgement on a draft pick, how player measurements online are often not accurate, how confident the boys are in their analysis this offseason, and more!

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week's Media Roundtable, we're announcing some of our latest findings.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP's internal tug-of-war, and the new standard metrics that could help grow the industry.“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Good policy depends on evidence, but the statistical methods behind the best research are complex and few policy-makers can master them in depth. So how do we equip people to engage critically with research without being trained statisticians? A new module on UCL's Masters programmes tackles exactly this, teaching students to think rigorously about what conclusions can and cannot be drawn from research - from measurement and causal inference to the gap between credibility and real-world meaningfulness. Host Alan Renwick is joined by the module's creator, Dr Julia de Romémont, Lecturer in Quantitative Research Methods and Political Science at the UCL Department of Political Science. Mentioned in this episode: 'Evidence and Policy' Module

You're doing the work—the content, the media, the campaigns—and the minute leadership asks what it's all worth, you've got nothing to hand them. So you go looking for a better dashboard. In this week's Spin Sucks podcast episode, Gini Dietrich explains why a measurement problem is almost never a measurement problem—it's the first place a broken system shows up—and shares the Diagnostic data proving the biggest budgets aren't buying readiness. You'll learn why pitching the PESO Model® as a marketing expense loses the budget every time, and how to reframe it as the operating system that actually gets funded. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/  PESO Model® Certification: https://spinsucks.com/peso-model-certification/

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech. Through initiatives like real-time AI context-scanning and the Performance Insights Hub, they are closing the data loop to deliver immediate, measurable outcomes across the entire marketing funnel. Key Highlights

Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story. In episode two of The Strategists' Corner, host Rich Briddock sits back down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing, to tackle the measurement problem hiding inside most healthcare marketing organizations. They introduce a practical framework that reorders how marketers should prioritize evidence, and explains why the metrics teams trust most are often the least reliable. You'll learn: Why last-click attribution gives healthcare marketers a false sense of confidence How to use marketing mix modeling to challenge assumptions about channel performance A proven approach to running incrementality tests without tanking lead volume How to get C-suite and PE-backed stakeholders bought into a new measurement strategy If your P&L and your dashboards are telling two different stories, this is the episode that helps you figure out which one to believe. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Building a privacy-safe engine for patient growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/  

A new free tier for the measurement platform. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/bumper-free for the story links in full, and to get our daily newsletter.

Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers distrust platform-reported results, the rise of outcome-based measurement, the role of verified purchase data, AI-driven optimization, media waste, and the future of advertising accountability.  Takeaways  91% of marketers distrust platform-reported results, signaling a major measurement credibility gap. Brands want to optimize toward real purchase outcomes, but technical and organizational barriers remain. Verified transaction data and independent measurement are becoming essential for improving accountability.  Reducing delays and complexity between purchase data and optimization systems can improve campaign performance.  AI can enhance marketing outcomes, but its effectiveness depends on the quality of the data it receives.  CMOs face growing pressure to prove measurable business results and justify marketing investments.  Chapters  00:00 Introduction to the Affinity Solutions Outcome Marketing Council  00:29 Why the council was created and its mission  01:34 The new report: Measurement's Tipping Point  02:28 Challenges connecting ad exposure to purchase behavior  03:06 Key survey findings and marketer sentiment  03:19 Why 91% of marketers distrust platform-reported results  05:31 Why marketers still rely on proxy metrics  07:10 The value of real purchase and transaction data  08:21 Barriers preventing outcome-based optimization  09:17 Platform measurement challenges and attribution overlap  09:38 Speed, data paths, and optimization challenges  10:53 The importance of third-party measurement  11:10 How much waste exists in media measurement?  13:04 Best practices for verified outcomes and optimization  14:20 How far the industry has progressed in recent years  14:44 AI, data quality, and marketing performance  16:45 Advice for CMOs navigating measurement uncertainty  17:43 Organizational change and financial accountability  18:30 Why the opportunity for innovation remains strong  Guests: Ari Paparo, Damian Garbaccio, Doug Campbell Learn more about your ad choices. Visit megaphone.fm/adchoices

There are dozens of moisture and water activity meters for coffee on the market — but what are the actual differences, and which one do you need? In this episode, Ingo from Roast Rebels compares five devices on the same green coffee sample: the CoffMeter M1, Lighttells MD-500, DiFluid OMIX Plus, Lighttells AW-600, and CoffMeter W1. Full technical breakdown plus live measurement results for all five.Who needs what:- Home roasters and small producers: CoffMeter M1 or Lighttells MD-500 cover basic green coffee QC — moisture and density in under 4 seconds- Professional roasteries: DiFluid OMIX Plus — moisture, density, water activity and roast color in one device, built for complete roastery QC- Water activity only: Lighttells AW-600 (most precise, 6-20 min) or CoffMeter W1 (fastest at ~50 sec via dynamic evaporation algorithm)Key findings from Roast Rebels' hands-on comparison:Moisture measurement: all five devices use capacitance — resistance-based methods fail for coffee due to mineral content; results are indirect and temperature-corrected. Regular calibration is essential.Water activity measurement: two methods — relative humidity (Lighttells AW-600, CoffMeter W1; simpler, lower cost) vs. chilled mirror dewpoint (DiFluid OMIX Plus; professional lab method miniaturized into a compact device; ~30 seconds per measurement).Critical threshold: water activity above 0.7 signals a serious storage risk. Differences of 0.01 below that are negligible in practice.Measurement speed: CoffMeter M1 ~3 sec | MD-500 ~4 sec | OMIX Plus ~2 sec (moisture) / ~30 sec (water activity) | CoffMeter W1 ~50 sec | AW-600 ~6 min (quick) / 20 min (precise).DiFluid OMIX Plus additionally measures roast color and bean screen size via optical camera. Calibration: water activity devices use a saturated salt solution (reusable); moisture devices use a zeroing procedure.Links:What is moisture content and water activity in coffee? https://youtu.be/8HgpNvYRqTsGreen coffee density — deep dive: https://youtu.be/DM0HUduDLYURoast color meters compared: https://youtu.be/rmLyBUp064oCoffMeter M1: https://roastrebels.com/en/difluid-coffmeter-m1/CoffMeter W1: https://roastrebels.com/en/difluid-coffmeter-w1/Lighttells MD-500: https://roastrebels.com/en/lighttells-md-500/Lighttells AW-600: https://roastrebels.com/en/lighttells-aw-600/DiFluid OMIX Plus: https://roastrebels.com/en/difluid-omix-plus-green-coffee-roast-color-analyzer/Shop: https://roastrebels.com/enAcademy: https://academy.roastrebels.comAbout Roast Rebels:Roast Rebels is Europe's go-to platform for specialty coffee roasting. We sell small-scale roasting machines and professional QC tools — including the CoffMeter M1, Lighttells MD-500, Lighttells AW-600, and DiFluid OMIX Plus — alongside a curated selection of high-quality green coffees sourced from around the world. Our service centers in Germany and Switzerland ensure you get local support wherever you are in Europe. Free shipping across the EU.The Roast Rebels Academy (academy.roastrebels.com) is our dedicated learning platform for coffee roasting. It offers in-depth courses for home roasters and professionals — including the Aillio Bullet Masterclass with 11 chapters, 30 videos, and 4+ hours of content (249 EUR, free with hardware purchase from Roast Rebels).Shop: https://roastrebels.com/enAcademy: https://academy.roastrebels.com

Send us feedback/questions via TextToday we start of talking about the new AMP measurements that were unveiled. Do we care? Will anyone implement this?We also talk podcast monetization, and Jim has a new Coffee Pot (exciting!).Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttp://www.theaverageguy.tvPodcast Hot SeatMentionedAmp AnnouncementPodcast Monetizationhttps://shouldidisclose.ai/about.htmlSupporter of The Week: John MuntzCheck out John Muntz where curiosity meets exploration!  Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Alex Chatfield, Co-Founder and President of Endorsable, joins Ari Paparo and Eric Franchi to discuss how data technology is transforming influencer and celebrity marketing. Drawing on his ad tech background from AppNexus, Alex explains how brands can move beyond traditional influencer metrics by leveraging fandom intelligence, audience data, and identity signals to build more effective endorsement partnerships. The conversation explores the growing intersection of influencer marketing, audience ownership, first-party data, programmatic advertising, and measurement. Takeaways Most creators and athletes don't truly own their audience data. Ticketing platforms, merch providers, social networks, and link-in-bio tools often control valuable fan information. Organic social reach continues to decline. Brands increasingly need paid amplification beyond social platforms to effectively reach a creator's fan base. Measurement remains a major challenge in influencer marketing. Many partnerships are still structured around content deliverables rather than business outcomes or audience performance metrics. Social platforms have an opportunity to improve influencer measurement. Platforms like Meta and YouTube could make campaign reporting more transparent and actionable for brands. Alex credits his AppNexus experience for shaping his entrepreneurial journey. His current business combines expertise in programmatic advertising, identity, and data with the entertainment and talent ecosystem. Chapters 00:00 Introduction and podcast preview  01:50 Meet Alex Chatfield and the story behind Endorsable  02:17 What is a "fandom intelligence engine"?  02:55 How Endorsable differs from traditional influencer marketing platforms 04:07 Understanding celebrity fandom and audience profiling  04:47 Why creators and athletes lack ownership of fan data 0 6:27 Lessons from fan databases and audience relationships  06:41 Building a modern fan database through digital platforms  07:44 How link-in-bio platforms generate audience identity signals  08:39 Why audience ownership matters for creators and athletes  09:10 How fandom data changes brand sponsorship negotiations  10:21 Extending influencer campaigns beyond social media  11:14 The impact of declining organic social reach  11:58 How brands and agencies currently discover influencers  13:20 The limitations of platform-native influencer discovery tools  14:06 The influencer negotiation process and talent representation  14:59 Audience data gaps in influencer marketing today  16:38 Why measurement remains difficult in influencer campaigns  17:36 Can Meta, YouTube, and social platforms solve measurement?  18:37 Lessons from AppNexus and becoming an entrepreneur  20:08 Bridging ad tech and Hollywood  20:50 Why talent should demand access to audience data  21:06 The significance of Ticketmaster data access for artists  21:32 Closing thoughts and where to learn more about Endorsable Guests: Ari Paparo, Eric Franchi, Alex Chatfield Learn more about your ad choices. Visit megaphone.fm/adchoices

Non-invasive Measurement of work of breathing in children and young adults with high level cerebral palsy.

Today in the business of podcasting:Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish.The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression framework, defining Podcast Play, Podcast Audience, Ad Impression, and Ad Audience to enable cross-platform comparison of audio and video podcast inventory for the first time.SXSW 2027's PanelPicker submission process opens June 23, with live AMAs and office hours scheduled through July, and Podcast Movement Evolutions confirmed to return for the conference.DIRECTV Advertising's Drew Groner argues that sports rights fragmentation across streaming apps has undermined the reach of national ad buys for local and regional sports fans, while CBC Podcasts opens a pitch call for a new narrative sports feed.Podscribe's May 2026 Industry Ranker shows Crime Junkie and The Daily holding the top two spots for audio reach, The Oprah Podcast jumping from #7 to #4, and Shopify leading advertiser spend across ten industries represented in the top ten.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort? A lot of retailers are now a few years into their first retail media network and starting to ask hard questions about whether the technology they built on is actually going to take them where they need to go. What are you seeing out there, and what does it really cost a retailer to get that foundation wrong?One thing that stands out about Topsort is the emphasis on experimentation — real A/B testing — at the infrastructure level. Why does that matter so much, and when you add AI-driven optimization into the mix, what do you think a retail media network starts to look like that's genuinely different from what most people are running today?From the brand side, there's a lot of budget flowing into retail media right now but also a lot of frustration. What are CPG brands asking for that most networks still can't deliver — and how should brand leaders be thinking about holding their retail partners accountable in a way that's different from how they evaluated trade spend?With Amazon, Walmart, and Instacart continuing to mature as networks, there's a real question about whether mid-market and regional retailers can stay competitive for brand dollars. What's your honest view on where this market goes — and where do you think independent RMNs actually have a structural advantage?

Today in the business of podcasting:Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish.The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression framework, defining Podcast Play, Podcast Audience, Ad Impression, and Ad Audience to enable cross-platform comparison of audio and video podcast inventory for the first time.SXSW 2027's PanelPicker submission process opens June 23, with live AMAs and office hours scheduled through July, and Podcast Movement Evolutions confirmed to return for the conference.DIRECTV Advertising's Drew Groner argues that sports rights fragmentation across streaming apps has undermined the reach of national ad buys for local and regional sports fans, while CBC Podcasts opens a pitch call for a new narrative sports feed.Podscribe's May 2026 Industry Ranker shows Crime Junkie and The Daily holding the top two spots for audio reach, The Oprah Podcast jumping from #7 to #4, and Shopify leading advertiser spend across ten industries represented in the top ten.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In this episode I'm joined by Robert Newry, Founder & CEO of the assessment company Arctic Shores and long time champion of doing assessment right! Robert and I (and my AI co-host Mayda Tokens!) dig into one of the most urgent problems in hiring right now: the complete breakdown of traditional hiring signals.We ponder the question- “How do we find the truth in an age where AI has flooded the top of the funnel, made credentials and resumes unreliable, and put enormous pressure on organizations to find new ways to identify talent?”And we come up with some pretty good answers!1. The Top of the Funnel Is in ChaosThe numbers are staggering. Accenture's global resourcing lead told Robert they're on pace for 12 million applications this year for roughly 100,000 hires — up from 4 million just three years ago. Same size team. Two and a half times the volume. The culprit isn't a surge in qualified candidates; it's AI-powered application tools that let candidates apply to jobs while they sleep. The moral contract between candidates and employers has been broken: candidates assume companies are using AI to screen, so they're using AI to apply.“It's chaos out there. Candidates are using AI to fight AI — and we're in a no-win scenario.”2. Traditional Assessment Is Increasingly GameableArctic Shores' research from 18 months ago showed what most people didn't want to admit: AI can ace virtually any traditional assessment format — personality tests, cognitive reasoning, multiple choice — with ease. And it's not just about having a second screen open. Candidates can now point a phone at their screen, have the AI read the item, and get the answer instantly. Proctoring doesn't solve this. The old protection mechanisms are obsolete.3. The Answer Is Better Signal, Not More AIThe solution isn't to ban AI from the process — it's to design assessments that AI can't easily game because they're rooted in authentic behavior. Robert's framework: if AI is being used to evaluate signals, those signals have to be grounded in high-fidelity behavioral data — not scraped from job descriptions, not inferred from keyword matching, not built on garbage in. Job descriptions themselves are often the first failure point, and no amount of downstream AI sophistication fixes a weak foundation.4. Stop Counting Leaves — Look at the RootsRobert's tree analogy is one of the sharpest frameworks in this episode. For decades, hiring has been obsessed with leaves — the skills on a resume, the credentials on a LinkedIn profile. But with the average shelf life of a skill now estimated at two and a half years, leaves are increasingly unreliable. What matters is the root system: the durable human capabilities that allow someone to grow new skills, adapt to changing roles, and thrive in uncertainty.5. Skills-Based Hiring Needs a Clearer Definition of “Skill”Both Robert and I agree: the skills-based hiring movement is directionally right, but conceptually messy. Calling “innovation” or “persistence” a skill conflates what can be learned with what is innate. Durable traits — personality, cognitive style, learning orientation — don't expire the way technical skills do. Measurement strategy has to account for these differences, or skills-based hiring just becomes the next echo chamber.Final TakeawayThe hiring signal crisis is real — and it's accelerating. AI has made it trivially easy to fake credentials, game traditional assessments, and flood the funnel with noise. The organizations that receive the best signal won't be the ones that deploy the most AI. They'll be the ones that invest in the right signal: behavior-based, validated, and rooted in the durable human traits that no machine can fake.*Claude.ai assisted with the creation of these show notes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit charleshandler.substack.com

In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code.Jordan's spent his whole job lately doing one thing: teaching clients to work with AI. And what he's found cuts against almost everything sales and marketing teams currently do.What this episode covers:Why the constraint on building things isn't budget or headcount anymore, it's imaginationThe SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don't know what's working...so now what?How Jordan rebuilds prospecting strategies from what customers actually did, not what a rep thinks they wantWhy being wrong fast and cheap beats being right slowly: "you can beat any grandmaster if you get two moves to their one"The truth about a sloppier world, and why polish is no longer the pointWhy the gap between people who are great at this and people who are bad at it comes down to how you think, not skillWhy the "graybeards" built on ten-year-old playbooks are going away, and what replaces themThe people who get in the tool will build things the graybeards can't imagine. The ones who don't will spend the next few years explaining a methodology nobody's buying.-----------------------------------------------------

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Send us Fan MailGoogle Marketing Live 2026 just happened - and the message wasn't about features. It was a warning. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from GML 2026 and translates them into plain language for home builder sales and marketing leaders.The headline nobody said out loud Google's Chief Business Officer opened with "I'm not exaggerating when I say we have made a decade's worth of innovation in the last year alone." That's not marketing speak. That's a warning for anyone still in wait-and-see mode.How your buyers are already searching differently AI Overviews now reaches 2.5 billion monthly users. AI Mode has passed 1 billion. Searches in AI Mode run three times as long as traditional searches. Your buyer is having a conversation with AI right now - and if your website doesn't give AI enough to work with, you're not in that conversation.The best ads must be answers Google's VP of Ads said it directly on stage: "The best ads must be answers." Google introduced a Business Agent for Leads - already being tested in real estate - where buyers can ask questions inside an ad and get answers pulled directly from your website. If your website doesn't have clear, specific answers to real buyer questions, AI has nothing to pull from.AI Brief: great news for smaller builder marketing teams AI Brief lets advertisers give Google's AI a creative brief in plain language and let it handle execution. The role of your marketing team is shifting from doing to directing - and that levels the playing field against national builders with big agencies.The Universal Cart - and why John Lee called this years ago Google's Universal Cart follows buyers across Search, Gemini, YouTube, and Gmail without losing their place. John Lee has been talking about this exact connected, agentic buyer journey for years. Anewgo's ChatGPT integration - where a buyer designs their home in ChatGPT and arrives on your website already identified and engaged - is the home building version of this. It exists today.Measurement finally grows up Google's Meridian marketing mix modeling tool is now inside Google Analytics 360. For the first time, builders have infrastructure to show leadership exactly which channels are driving sales - not just leads.

Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In this Marketecture Live session, Keith Petri, SVP of Data, Identity, and Supply at Viant, and Sam Khoury of Marketecture Media discuss deterministic identity, supply path optimization (SPO), contextual targeting, attribution, and the challenges of measuring true advertising effectiveness in CTV. Learn why advertisers need proof, not promises, to maximize performance and incrementality. Takeaways - Deterministic Identity Requires Proof - Publisher Login Data Isn't Fully Available to Buyers - IP Addresses Are an Imperfect Identity Signal - Too Many Supply Chain Intermediaries Create Problems - Supply Path Optimization Is About Quality, Not Just Cost Savings - Identity and Context Must Work Together - Content-Level Context Remains Limited in CTV - Incrementality Is the Ultimate Goal - Identity Resolution Requires a Holistic View - Collaboration Across the Ecosystem Is Critical Chapters 00:00 Introduction and Session Overview 00:27 Why CTV Identity Is More Complicated Than Expected 01:43 The MacKenzie-Childs Case Study: The Ideal CTV Attribution Story 03:03 Why Publisher Data Doesn't Reach Buyers 04:25 What "Deterministic, Prove It" Really Means 05:35 Where Identity Breaks Down in Programmatic Advertising 07:23 The Real Purpose of Supply Path Optimization 09:05 Identity vs. Context: Why Both Matter 10:37 The Contextual Targeting Gap in CTV 11:58 The Measurement and Attribution Unlock 14:15 Advice for Advertisers and Buyers 16:00 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about Fibion Student Lab: https://fibion.com/studentlab For any questions and quote, please contact Dr Miriam Cabrita at miriam.cabrita@fibion.com --- Dr Miriam Cabrita has done her Bachelor and Master degrees at NOVA School of Science and Technology in Portugal, and her PhD in biomedical engineering in University of Twente Then she has worked at Roessingh Research and Development Center in Netherlands for 8 years coordinating and managing EU research projects related to eHealth Teaching also courses on Physical Activity, Digital Health and Virtual Coaching at the University of Twente. She has acted as a Board Member for 5 years in International Society for the Measurement of Physical Behaviour (ISMPB) Currently she is working as a Chief Customer Officer at Fibion Inc. _____________________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- SB and PA measurements, analysis, and feedback made easy.  Learn more about Fibion Research --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Collect self-report physical activity data easily and cost-effectively with Mimove. --- Explore our Wearables,  Experience sampling method (ESM), Sleep,  Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen Follow Fibion on Twitter https://twitter.com/fibion https://www.youtube.com/@PA_Researcher

Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Mike Dell joined the board room to help Adam and Dave with the solution to the Secret Pdcast Group's Problems. Download the mp3 Podcast Feed PodcastIndex.org Preservepodcasting.com Check out the podcasting 2.0 apps and services newpodcastapps.com Support us with your Time Talent and Treasure Show Notes ----------------------------------------------------------------------------------------------------------------------------------------- 01 - ALLIANCE FOR MEASUREMENT IN PODCASTING — Podnews press release this morning: Alliance for Measurement in Podcasting (AMP) launches. Industry consortium for podcast measurement standards. Dave reblog with snark (May 29): "They want better app metrics for their ad-tech but the only 'app' in their council is Spotify.

5 different ways to measure phase angle on your oscilloscope. 00:00 – What is phase angle measurement? 01:48 – Automated measurement 06:38 – Cursor Measurement 12:24 – Graticule measurement 13:55 – Positive or Negztive? A trap for young players 14:50 – Another graticule method using horizontal shift 16:00 – How to increase horizontal measurement resolution …

We can't even agree on a shared definition of a podcast. Sponsored by Supporting Cast. The shows you listen to probably already use us.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key Highlights

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What's a podcast? What's an impression? Did the ad work?Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting's big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.” – Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel and James sit down with Brian Quinn, North American President at AppsFlyer, the marketing measurement platform working with over 15,000 brands including Netflix, TikTok, Pepsi, and Burger King. They kick off the conversation exploring how AI is reshaping the customer journey and then move on to discuss why brands are pulling their best experiences out of the open web and back into apps, and the explosive growth in new apps driven by vibe coding.Brian shares how AppsFlyer customers are adopting AI differently, from small gaming companies that have automated everything to enterprise brands still grappling with compliance and governance. He breaks down how measurement is collapsing from reporting into real-time optimization, why marketing and product teams are merging, and what it means that the web is becoming a data source for LLMs rather than an actual consumer destination. The conversation wraps with a look at why CTV performance advertising remains massively under-indexed and where the next wave of disruption is headed.Thank you to our sponsors:​ AdQuick — ⁠adquick.com⁠​ ⁠Thrad.ai⁠ — ⁠thrad.ai⁠​ beehiiv — ⁠⁠beehiiv.com⁠​ The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

You were specifically designed with love for love. At your very core is the need for love. As humans, we are in constant pursuit of love. And ultimately, every behavioral issue we ever experience is in some way trying to earn love, experience love, experience love or force love. What messes we create when we fear love is uncertain, conditional, or unavailable to us. This is why as women we seek attention, and often act in ways we're later ashamed of. It's why we are so quick to settle for the scraps of love because some type of love is better than the thought of no love. And this is truly why the enemy attacks so hard in making us feel unloved. Have you ever felt unloved? What did you do in that space of feeling unloved? It wasn't healthy, was it? It was far short of God's best for you, wasn't it. And now you know that was a scheme of the enemy to attack the very thing you are designed in and for … love. You will never not need love. You will never love yourself enough to fill that hole. There's no surgery, no hair extensions, no diet, no new shoes, purse or outfit that will ever make you love you enough to fill your core craving for love. And there's no human who can fill that hole. Oh how they will fall short. Why? Simply because that was never within their design. That man will fall short. Those children will grow up and move on. That best friend will get busy. BUT GOD. This is your BUT GOD moment. But God's love will perfectly fill the hole within you. Why? Because your creator lovingly designed you to need his love, and only his love will ever do. God's love is like the key to the lock that opens the door to the fullness of life you most desire. But if you don't know the measure of God's love for you personally, then you will always feel lacking and unfulfilled. Right here, today, it's time to learn the MEASURE OF GOD'S LOVE. Do you realize that God's love isn't a feeling, it isn't a thought, it isn't a magical state or some future destination. God's love is real and it's measurable. This is why Paul writes in Ephesians 3:18, “May you have the power to understand, as all God's people should, how wide, how long, how high, and how deep his love is.” Literal measurement's of God's love. And Paul says you “May you have the power to understand it!” You see my friends, if you understand the measurement of God's immense love for you, all that striving, all that twisting, all that forcing can end. Every ounce of loneliness, every desire for something more or something different can be quenched in understanding the true measure of God's love for you. How can we understand how wide God's love is? How long God's love is? How high God's love is? How deep God's love is? We look at the cross. The cross where Jesus hung and died, thinking of you and I individually and personally, is the measurement of God's love. May you never ever see the symbol of a cross again without knowing the measure of God's love for you. Looking at the cross, let's look at the 4 measurements. WIDE – The horizontal cross beam. His love is WIDE enough to include everyone. Jesus stretched His arms outward toward sinners, doubters, outsiders, the broken, the religious, and the ashamed. The cross is open-armed love. Jesus extends his invitation of love to every single one of us. No one is too far gone. Absolutely no one is excluded. To the very people killing him, he extended his arms. To the sinners hanging on the cross beside him, he extends his arms. To you and I, he extends his arms. WIDE IS GOD'S LOVE. ⸻ LONG – The long vertical beam . This is not just about physical length, it represents enduring love through all time. His love is LONG enough to outlast your failure, survive every season of life, remain faithful even when you aren't, and continue through every generation. The vertical beam stands like an enduring pillar. ⸻ HIGH – The top reaching upward toward heaven. His love is HIGH enough to lift us. The cross raises us up from shame to identity, from bondage to freedom, from earthly living to eternal purpose. God's love doesn't merely comfort you in your condition — it lifts you up out of it. ⸻ DEEP – The buried portion beneath the ground. The deepest part of the cross is hidden underground. Much of God's greatest work happens beneath the surface. His love is DEEP enough to enter your suffering, descend into grief, reach your hidden shame and rescue you from the pit. Jesus descended into humanity's deepest brokenness. There is no depth your pain can reach where His love cannot go deeper still. The deepest part of the cross is the part nobody sees. ⸻ His love is wide, it's long, it's high and it's deep. The dimensions form a cross… but the cross itself also points in every direction. The cross becomes the measurement of immeasurable love. ⸻ Now, notice this – Paul doesn't say: “May you understand theology.” He says: “May you have power to understand love.” Because love this large cannot be grasped intellectually alone. It must be experienced.This is how wide His love is. This is how long His love lasts. This is how high His love lifts. This is how deep His love reaches. Follow Pamela on Instagram – https://instagram.com/headmamapamela Or Facebook – https://www.facebook.com/pamela.crim Find out more about BIG Life – http://biglifehq.com

Success is safest in disciplined hands. In this episode, Kevin and Alan examine why humility matters even more when progress starts to stack. Confidence is valuable, but it can turn into distortion when you stop paying attention to the habits, standards, and self-awareness that helped you grow in the first place. They get into personal development, self-belief, discipline, consistency, and the thin line between grounded growth and quiet arrogance.Kevin and Alan challenge the idea that humility means playing smaller. Real humility is staying honest while still aiming higher. If you are growing, winning, or stepping into a new level, this episode will help you protect your progress without getting careless. Press play before your ego starts treating momentum like a guarantee._______________________Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct. - https://calendly.com/alanlazaros/30-minute-breakthrough-sessionJoin the "Next Level Fitness Accountability Group" – Reach out to Kevin or Alan on Instagram:Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

Go to www.LearningLeader.com/Becoming for my new book, The Price of Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. Dr. Henry Cloud is a clinical psychologist, leadership consultant, and New York Times bestselling author whose books have sold nearly 20 million copies worldwide. His titles include Boundaries, Integrity, Necessary Endings, and Trust. For three decades, he has worked with leaders, helping them close the gap between where they are and where they want to be. His newest book is Your Desired Future: The Five Essential Steps That Take You Where You Want to Go. Key Learnings Henry's five-step model for getting from here to there: Vision (clear and compelling) Talent (engaging the right people around you) Strategy and plan (how you'll win) Measurement and accountability (how you'll know) Fix and adapt (course-correcting in real time) At the age of 16, Henry's daughter asked, "Dad, how do people become singer-songwriters?" Henry went out to the garage and brought in his whiteboard. Lucy rolled her eyes. He gave her the five-step model. A couple years later, she published a song called "Crash and Learn" that got bought by CBS, the CW Network, and featured on Spotify and Apple Music. We tend to create departments and businesses in our own image. Of the five components, we're going to be good at two, maybe three. But the others still have to happen. That's where most leaders fail. Only humans can picture a desired future state. Finley is Henry's Doberman. When the FedEx guy comes to the door, she runs to it, and barks every time. Henry has never seen her stop and ask herself: "I wonder if that barking will help me get to where I want to be on Thursday." Most leaders are operating like Finley. Working hard. Doing what they've always done. Never stopping to ask if any of it is getting them where they want to be. You need an observing ego. The worst thing you can do is hit the accelerator harder when you're going down the wrong road and you don't even know where you're going. Tony Blair, while Prime Minister, spent half a day a week sitting by himself next to a pond in reflection. Warren Buffett spends an hour and a half a day at his desk staring out the window.  A revenue number is not a vision. The single worst vision statement Henry ever heard: "We want to be a $50 million company." It provides no clarity of what the company is going to do.   A vision is a compelling picture of a future state that makes people want to sacrifice for it. If your vision wouldn't inspire anyone to get out of bed early, it's a metric, not a vision. Will Guidara created a "dream maker" role at Eleven Madison Park. Their job: listen for clues from guests, then create a personalized, unexpected, memorable experience the guest will never forget and tell everyone about. Trust Fuels Investment. People invest in leaders who feel like they understand them. You're taking your team into a war. They've got to have deep trust with you. The first thing a leader has to do is develop deep, deep trust and let their team know that they understand the pressure they're under. "A vision can die without a plan or without people." Alan Mulally's weekly 7:00 AM Thursday meeting at Ford. Every VP had to give every project a red, yellow, or green status. When Mulally first arrived, the company was hemorrhaging money. Everyone was holding up green. He said: "How can you be holding up green when here's the reality over here? I need some reality in here." When one VP finally held up red, Mulally moved him to sit next to him. The wrong view of accountability is looking back to spank somebody for what they didn't do. The right view of accountability is a tool to make sure we reach our destination. You get what you create or what you allow. Henry was working with a global CEO whose team had cultural problems. Henry kept asking, "Why is that?" After a few rounds, the CEO finally said, "I guess I am ridiculously in charge, aren't I?" If you are the one actually in charge, you are ridiculously in charge. Either you're creating it, or you're allowing it. Accountability answers two questions: Did we do what we said we were going to do? If not, why not? Don't just tell people to "do better." Run a root cause analysis. Maybe they don't have the tools. Maybe you gave them competing goals. Maybe it's a leadership problem. If we executed perfectly, did we get the result we expected? If yes, pour on the gas. If no, go back up the model and adjust your strategy. Most leaders measure goals, not activities. Goals are lagging indicators. You can measure them after it's over. It's too late. Measure activities. Did we do this week what we said we were going to do? Micro drivers matter. Henry worked with a CEO who built multi-billions in valuation from a one-office company who was excellent with micro drivers. It's an atomic compression of the 80/20 rule. He knew the specific activities at each level of the business that actually moved the needle, and he made those objects of extreme awareness, focus, training, and deliberate practice. Peter Drucker said, "Nothing's worse than perfectly executing the wrong things." The number one thing the greatest leaders share: character. Not moral or ethical character. Your makeup as a person. How you're glued together. Integrity comes from the word that means wholeness. The great performers are drivers of tasks and relationships. The highest performers utilize coaching the most. Henry expected the disastrous leaders  to be the ones calling. It was the exact opposite. The ones crushing it are the ones who reach out. The struggling ones rarely do. The greatest leaders reverse the law of entropy: things get worse over time. But entropy only applies to a closed system. Open the system to a new energy source from the outside plus intelligence to organize it, and you can reverse it. That's what coaches, mentors, and advisors do. A leader is a closed system when the only voices they're ever listening to are the ones in their head. The greatest leaders embrace negative realities. They move toward problems. Not to nuke them, but to either resolve them or transform them into something better. Reflection Questions In how many areas of your life are you just barking at the door, working hard at activities without ever stopping to ask if any of it is getting you where you want to go? Is your current vision a metric, or a compelling picture of a future state that would make people want to sacrifice for it? Where in your life are you a closed system? Whose voices outside your head could open you up to new energy and intelligence? More Learning #229 - Dr. Henry Cloud: Be So Good They Can't Ignore You #050 - Dr. Henry Cloud: Integrity is the Wake You Leave Behind #682 - Will Guidara: Adversity is a Terrible Thing to Waste Podcast Chapters 00:00 The Price of Becoming – Pre-Order Now! 01:13 Meet Dr. Henry Cloud 02:40 The Leadership GPS: Where Are You Going? 04:54 Step 2: Building the Right Team Around You 06:09 Steps 3-5: Strategy, Measurement, and Adapt 10:45 Why the Best Leaders Carve Out Time to Think 15:50 Why a Revenue Number Is Not a Vision 18:20 Crafting a Vision People Will Sacrifice For 23:12 The HVAC Story, Joe Girard, and the Dream Maker 27:38 Trust: The First Thing Every Leader Must Build 30:04 Alan Mulally's Red-Yellow-Green Meeting at Ford 32:38 How to Run Status Reviews That Actually Work 34:26 Accountability Should Be an Immune System, Not Autoimmune 38:18 Measure Activities, Not Goals 43:10 Micro Drivers: The Atomic 80/20 Rule 45:14 The Voices Outside Your Head: Peers and Accountability 47:47 The #1 Trait of Sustained Excellence: Character 50:39 The Greatest Leaders Reverse Entropy 56:17 EOPC

I don't stay young by trying to preserve it. I stay young by maintaining it through what I do every day. Age will keep moving no matter what, but decline only happens when I stop putting in the work. In this episode, I explain why youth is built through habits, not protected by avoiding life. If I remove structure, I start to regress faster, especially as I get older. But when I keep my standards high and stay consistent, I can extend my prime and keep my edge. Show Notes: [04:34]#1 Physical Youth Is the product of load and restraint. [10:16]#2 Mental Youth requires challenge of the mind, friction, not comfort. [14:56]#3 Identity determines your trajectory after the age of 40. [17:47] Recap Episodes Mentioned: 2099: How To Extend Your "Prime" Years In Anything 2174: There Are No Perfect Scenarios – Only Trade-Offs Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

Talking is easy now. Anybody can say anything, anytime, and keep the conversation going forever. But action is different. It takes time, effort, and real commitment. In this episode, I explain why demonstration ends arguments. When I take action, I don't need to prove anything with words because the result speaks for me. People who can actually make things happen don't sit around debating, they just move and create outcomes. Show Notes: [04:39]#1 Argument seeks validation while demonstration creates consequence. [10:46]#2 Arguments invite interpretation. Demonstration removes interpretation. [16:15]#3 Arguments consume energy. Demonstration compounds energy. [18:12] Recap Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

I don't build identity by talking about it. I build it by what I do, over and over again. What I do consistently, especially under pressure, is what people see and believe about me. In this episode, I break down why identity is demonstrated, not declared. If my behavior changes every time things get hard, then my identity isn't clear. But when I show up the same way no matter what, that's when it becomes real and obvious. Show Notes: [04:15]#1 Identity is negotiable. [08:14]#2 Demonstrated identity survives contradiction. [14:35]#3 Reputation follows repeated action, not self description. [19:39] Recap Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

Visibility is not the same as leverage. Just because more people see me doesn't mean I'm in a stronger position. In this episode, I break down how overexposure actually makes me weaker, not stronger. When I'm too available and too easy to access, I lose control, mystery, and value. What people see all the time becomes easier to question, judge, and ignore, so I have to be intentional about when and how I show up. Show Notes: [02:19]#1 Overexposure invites scrutiny without consequence. [09:52]#2 Constant exposure collapses leverage into availability. [14:01]#3 Exposure without restraint turns the signal into noise. [16:25] Recap Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

Competing means I'm playing by someone else's rules and comparing myself to everyone else on the same level. Even if I'm winning, I'm still just another player on the board. In this episode, I explain why I'd rather own the board than compete on it. Ownership puts me in control, where I set the rules and benefit no matter who wins or loses. The real question I ask is not “how do I win this game?” but “am I even in the right game, and who actually controls it?” Show Notes: [10:44]#1 Competition accepts someone else's frame. [17:26]#2 Owning position removes the need to prove anything. [20:05]#3 Others compete because they lack leverage. [21:31] Recap Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

Consequence only works when it's final. If I can talk my way out of it, delay it, or soften it, then it's not a real consequence, it's just a suggestion. In this episode, I break down why standards mean nothing without enforcement. If I don't hold myself to the rules I set, then nothing moves and nothing changes. Real progress only happens when the outcome is binding and I follow through no matter how I feel. Show Notes: [02:46]#1 Reversible consequences invite repeated violations. [07:14]#2 Appeal mechanisms weaken authority. [12:57]#3 True enforcement removes discretion after violation. [17:04] Recap Next Steps: --- Execution is not a talent. It is a measurable standard. If your results don't match your ability, you are not lacking information—you are lacking execution reliability. The Execution Reliability Index (ERI) identifies exactly where your discipline breaks, where your standards drop, and where your results are leaking. This is not theory. This is a system. Get your ERI score here: → http://www.WorkOnYourGame.com/ERI   This show is the public record of standards. Measurement and enforcement happen elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com