Podcasts about Measurement

Olaitan Fashanu: I Love Data—Why Success for a Scrum Master Means Doing the Hard Measurement Work Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "You don't get better by not trying to be better." - Vasco Duarte (channeling Olaitan's own discipline)   For Olaitan, success as a Scrum Master comes down to two things—team effectiveness and team health—and he refuses to guess at either. Twice a year, in what he calls his winter and summer cycles, he runs a structured team health check survey to capture how confident people feel, whether they hold each other accountable, and whether psychological safety is real or theatrical. Between those checkpoints, he runs constant one-on-ones—and not just with developers. QAs, designers, the PO. Everyone gets the conversation. He pulls outside-in feedback from customers and partner teams too, because effectiveness measured only from the inside is fiction. "I love data. Maybe it's my background in mathematics. I love looking at patterns, comparing things." The work is real, the load is real—but for Olaitan, refusing to do it is the same as refusing to grow.   Self-reflection Question: If you had to prove to yourself today that your team is genuinely effective and healthy, what data would you actually have—and what would you only be guessing at? Featured Retrospective Format for the Week: Start / Stop / Continue (and a twist Vasco offers Olaitan) Olaitan's go-to is the simple Start / Stop / Continue format—the easiest way he's found to get even quiet developers to engage, especially at the start of a new iteration. Vasco offers him a twist mid-episode: what if you only used one of the three? When the team is overwhelmed, run a Stop-only retro. When a release just shipped and energy is high, run a Start-only retro. Breaking the format pattern creates a small spark of "wait, why is this different today?"—which is often exactly the energy a tired team needs. Olaitan also shares a second favorite: the Friction vs. Drivers (or Fuel) format—mapping what's slowing the team down on one side and what's actively energizing them on the other. The two sides of the same coin, made visible.   [The Scrum Master Toolbox Podcast Recommends]

The marketing funnel you've built your whole strategy around? It never described how people actually buy. It was a tidy oversimplification, and in a world of zero-click search and AI-saturated channels, it's never held up worse.In this episode, Amber sits down with Udi Ledergor — Gong's first marketer, now Chief Evangelist, author of Courageous Marketing, and the guy who ran a Super Bowl ad and coined a category on the way to $500M in ARR.Udi's argument cuts against the "hack-everything" reflex of modern GTM: brand isn't a vibe, it's trust, and trust is the only thing that makes a buyer go straight to you instead of crawling through a funnel. What this episode covers:Why brand comes down to one thing, trust, and how raving fans replace the funnel entirelyThe unconventional bets behind Gong's brand: the Super Bowl spot, the bulldog, the 2021 enterprise rebrandWhy Courageous Marketing never mentions AI on purpose, and what makes a marketing principle timelessThe two-headed dragon: what actually fixes sales and marketing alignment (hint: do you know how your CRO takes their coffee?)Why a marketing team not working from the same data as sales is committing a crime against its own companyHow AI agents now prove marketing's hard impactThis episode unpacks exactly why the companies winning right now are the ones people demand their employer buy.-----------------------------------------------------

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights

Your work has never looked better. So why do you feel less sure of yourself than you did five years ago?In this episode of The Good Leadership Podcast, behavioral economist Dan Ariely (author of Predictably Irrational and Misbelief) unpacks a quiet problem facing ambitious leaders right now: AI is polishing your output faster than you're actually growing your capability. The result is an "illusion of competence" — work that looks sharper while the person behind it quietly stalls.We get into:Why effort and outcome have decoupled — and why working harder is making leaders feel less in controlThe hidden forces shaping how you judge yourself: effort discounting, social comparison on speed, and attribution errorWhat still compounds in the AI era (hint: it's the meta-capacities machines can't touch)What "context collapse" does to leaders who lean too hard on their toolsThe simple weekly decision-review habit that will still be paying off in 10 yearsThis is the kind of conversation that changes how you think about your own thinking. If your performance reviews and your nervous system are being trained on different signals, this one's for you.CHAPTERS00:00 The Confidence Gap: Knowledge vs. Perception03:46 The Dangers of False Confidence in the Age of AI04:28 The Learning Process: Embracing the Messy Middle07:35 AI's Role in Knowledge Acquisition: A Double-Edged Sword10:32 The Temptation of AI: Short-Term Gains vs. Long-Term Growth 12:09 Measuring Success: The Risks of Misguided Metrics14:09 Innovation and AI: Who Really Benefits?15:05 The Impact of Measurement on Innovation16:56 Employee Engagement and AI Integration19:39 Balancing AI and Human Capital20:44 The Gap Between Knowing and Doing21:20 The Role of Planning in Change23:31 Defining Boundaries with AI23:51 AI as a Tool for Self-Reflection25:44 The Importance of Impact in Academia29:04 Skills to Protect in an AI World32:53 Fostering a Joy of LearningListen, then ask yourself: What am I doing not just to do more but to become someone whose judgment I trust more, year after year?

"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."Episode summary:The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands need to understand the role AI plays in marketing strategy.In this panel discussion, the CEO of Shopify datalayer specialist Littledata and marketing leaders from the brands using it, discuss the pre-requisites for using AI in marketing.The conversation covers:How to improve the quality of signal you're feeding the algorithms.What data matters most when enabling AI in marketing.Focusing on keeping data clean, reducing the noise from the apps and 3rd parties generating data points.Sensible adoption of AI in marketing, retaining a careful control on quality of execution.The panelists:Edward Upton, CEO at Littledata.Teddy Robinson, Chief of Staff at Grind Coffee.Dan Eales, Head of Growth at Omni.

Adrian Wooldridge highlights the historical blindness toward women's talent among 19th-century reformers who excluded them from competitive examinations. However, the meritocratic logic of objective measurement eventually provided women with the tools to challenge these exclusions. A pivotal moment occurred when Philippa Fawcettoutperformed the top male mathematicians at Cambridge. The World Wars further eroded these barriers, as the state was forced to utilize all available intellectual talent, including thousands of female codebreakers at Bletchley Park, proving that vast amounts of hidden talent existed within the general population. 41680 CHARLES II

Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

How do we define and measure soil health across Canada's diverse agricultural regions? That's the topic of this latest Canadian Agri-Food Policy Institute (CAPI) and RealAgriculture webinar examining the findings of a new CSA Group report on soil health measurement and reporting. The discussion explores why standardization matters, where current gaps exist, and how consistent... Read More

Send James and Sam a message or voicemailLosh Moodaley's article: https://podnews.net/article/beyond-the-cpm-podcast-advertising We test whether a 30-second threshold actually changes podcast stats, then pull apart why the definition of a “play” gets slippery once streaming, caching, and platform politics enter the mix. We also challenge the idea that better measurement automatically leads to better creator income, with practical advice for independents and nonprofits trying to build trust, outcomes, and sustainable revenue. • 30-second plays vs 60-second downloads and what hosting data shows • Why simplifying measurement helps but does not equal engagement • AMP definition changes, missing technical detail, and platform participation questions • The caching problem with HLS video and why server logs can mislead • Losh Moodley's roadmap beyond CPMs: audience economy, exclusivity, outcome-based selling, trust over attention • Spam podcasts selling drugs and why link tracking matters • AI-generated podcast flooding, disclosure ethics, and search discoverability • VoxTopica on mission-driven podcasting, nonprofit success metrics, and when subscriptions can work • Listener trends, weekly listening hours, and why listen time is becoming the headline number Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital billboards and programmatic buying to retail media integration, CTV convergence, measurement challenges, and the growing role of AI, Patrick explains why out-of-home is experiencing renewed growth and how marketers can take advantage of its expanding capabilities. Takeaways OOH has grown for 19 consecutive quarters and continues to set revenue records. Digital OOH now represents 36% of total OOH revenue. Programmatic buying is making OOH more accessible to modern marketers. Retail media and OOH are increasingly converging around the path to purchase. Measurement standards continue to evolve with industry collaboration. CTV and OOH are creating new hybrid advertising opportunities. AI is improving workflows, planning, and campaign execution across OOH. National advertisers increasingly view OOH as part of omnichannel campaigns. Standardization and taxonomy remain key industry priorities. OOH benefits from strong real-world visibility and consumer attention. Chapters 00:00 Cannes Travel & AdTech Tuxedo Discussion07:18 Introduction to Patrick Dolan and OOH Advertising09:20 What OOH, DOOH, and Industry Acronyms Mean10:54 Current State of the OOH Industry12:11 Digital OOH Growth and Programmatic Adoption15:02 How Advertisers Buy and Plan OOH Campaigns15:58 Measurement Challenges and Attribution18:03 The Convergence of OOH and Connected TV19:48 Retail Media's Expanding Role in OOH22:11 Connecting In-Store and Out-of-Store Media24:11 AI's Impact on OOH Advertising26:07 AI, Automation, and Workflow Improvements28:03 Lessons from Digital Advertising's Early Days30:01 The Future of AI and OOH30:51 Final Thoughts and Closing Remarks Guests: Ari Paparo, Patrick Dolan Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr Nigel Paine and Martin Couzins take a look at L&D's fixation with measurement and whether the industry is measuring the right things.

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special farewell episode, host Weldon Wright of FPV Prime Measurement Consulting reflects on nearly five years hosting the Oil and Gas Measurement Podcast alongside Russel Treat, host of the Pipeliners Podcast. The two discuss the unexpected directions the podcast took, the evolving role of AI in measurement, and topics Weldon wished he had covered. Russel also puts out an open call for someone to take over the microphone and carry the podcast forward. Visit pipelinepodcastnetwork.com for a full episode transcript and detailed show notes with relevant links and definitions to insider terms. 

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels. Takeaways DOOH remains one of the most underinvested channels despite its massive reach. Measurement has historically been the biggest challenge for out-of-home advertising. Accretive helps connect physical-world exposure to digital outcomes. Better attribution drives greater confidence and media investment. Search often captures intent rather than creating it. Out-of-home excels at generating awareness and demand. Brands are shifting budgets from linear TV into measurable alternatives. Mobility data plays a key role in audience targeting and measurement. Media Mix Modeling is helping validate the value of DOOH. Retail media presents a major opportunity for out-of-home advertising. AI and standardization are accelerating industry adoption. Education remains critical for broader DOOH growth. Chapters00:00 Meet Craig Benner and Accretive 01:09 From Viant to founding Accretive 02:06 Discovering the opportunity in DOOH 03:45 Why out-of-home should command more ad spend 04:40 The measurement-first philosophy behind Accretive 05:47 Solving attribution challenges in DOOH 07:12 Which advertisers benefit most from out-of-home 08:49 How audience targeting works in DOOH 10:33 Measuring foot traffic, web lift, and outcomes 11:09 Where today's DOOH budgets come from 12:45 The industry's overreliance on lower-funnel marketing 13:51 Why out-of-home creates demand and intent 15:32 Giving DOOH the credit it deserves 16:53 How measurement changes media allocation decisions 18:01 The reality of search and retargeting attribution 19:49 The future of digital out-of-home advertising 20:46 AI, MMMs, and industry standardization 21:47 Educating agencies and media buyers 24:14 Retail media and the "last inch" opportunity 25:40 Resources for learning more about DOOH 26:52 Final thoughts and closing remarks Guests: AdTechGod Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, Cannes Lions has been the home of creativity. This year, it feels like effectiveness is taking center stage.In this special Cannes preview edition of The Barber's Brief, Marc and Vassilis discuss what they're most excited to explore at Cannes Lions 2026.From the surprising reunion of Mark Ritson and Byron Sharp, to the growing influence of effectiveness research, creator marketing, AI, and measurement, this conversation explores the biggest questions facing modern marketers.The duo also shares details about their partnership with System1 and previews the conversations they'll be recording throughout the week with Orlando Wood, Andrew Tindall, Vanessa Chin, and many others.Plus, they break down one of last year's most creative Cannes winners: Hyundai's Night Fishing.In this episode:Why the Ritson & Sharp reunion mattersCan creativity still drive disproportionate growth?What happens to creativity in an AI-driven world?Are marketers measuring the wrong things?The difference between Cannes' Palais and the FringeWhat System1 is teaching marketers about effectivenessHyundai's Cannes-winning film experiment, Night FishingOh and our theme this year? The rosé can wait. The questions can't.Enjoy the episode.Chapters00:00 - The Excitement of Cannes Lions 202302:57 - The Power of Effectiveness in Marketing05:55 - Creativity vs. AI in Advertising09:10 - The Importance of Measurement in Marketing11:59 - Exploring the Cannes Fringe Festival15:07 - Ad of the week: Hyundai's Night Fishing Campaign20:07 - Looking Ahead: Customer JourneysAd of the weekTitle: Night Fishing Hyundai - 2025 Cannes Lions Grand Prix Winner Entertainment Link: https://www.innocean.com/ww-en/work/recent/944

Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.In this episode, I sit down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer behavior in a generation.Will websites die?Probably not but something big is happening.Here's what's actually happening: your buyers haven't stopped doing research. They've moved it upstream — to ChatGPT, Claude, Perplexity, and Gemini. They're building their shortlists there, forming their preferences there, all before they ever land on your website. By the time they show up, they're not browsing. They're validating.Suyog calls this the low volume, high intent era, and it completely reframes the traffic problem.This matters enormously for health tech vendors. Healthcare buying cycles run nine months or more, and around 75% of buyers go with the first vendor they contact after that research phase. If you're not on the shortlist before the process starts, your odds of winning are close to zero. The battle is won long before sales gets involved.We also get into something I find genuinely underused: the first-party intent data sitting on your own website. The queries visitors type into your site search aren't keywords anymore — they're prompts, often 100 to 200 words long, and they tell you exactly what content to create to get cited by AI engines.Full disclosure: we use Webless at healthlaunchpad.com and it's one of the most useful things we've implemented in the past year. We've lived the traffic dip, made the pivot, and we're now seeing inbound opportunities increase even as overall volume has flattened out.If you're wrestling with declining traffic or trying to figure out what AEO actually means in practice, this episode will give you a clear framework for what your website is really for in the age of AI search.Key Topics:"(00:00:00)" Introduction"(00:05:30)" Why Websites Were Built for Google, Not Buyers"(00:07:00)" Will Websites Go Away?"(00:09:00)" AI Search Engines as the New Top of Funnel"(00:10:30)" Unpacking Low Volume, High Intent"(00:12:00)" The Shortlist Problem in Healthcare Buying"(00:15:30)" How Webless Helps Brands Surface in AI Search"(00:18:00)" Sponsor Break: Health Launchpad AIO Audit"(00:19:30)" Prompts, Not Keywords: The New Content Challenge"(00:21:00)" What Webless Actually Is on Your Website"(00:23:00)" Content Strategy vs. Measurement for AEO"(00:24:30)" Real Results: Traffic Down, Inbound Opportunities Up"(00:26:00)" Where to Find Webless AI and Closing"(00:27:00)" Four TakeawaysIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

After seven and a half years of working exclusively online, Kehla G. has started stepping into a new world—working with brick-and-mortar businesses through her role as a Business Coach with Avid Business Performance Group. What she's discovering is forcing her to rethink some of the most common conversations happening in the online business space. In this episode, Kehla explores the difference between a business that performs and a business that simply looks good online. She unpacks why so many entrepreneurs focus on followers, engagement, alignment, and self-expression while overlooking the numbers that actually drive growth, profitability, and sustainability. She also shares the uncomfortable realization that many entrepreneurs have been taught to diagnose business problems through identity rather than performance—assuming they need another certification, strategy, or breakthrough instead of identifying the actual constraint inside the business. Inside this episode, Kehla discusses: The difference between expertise and building a business Why leads, conversion, revenue, profit, and retention matter more than most entrepreneurs realize How business owners accidentally create growth they can't sustain The danger of making every business challenge a personal failure Why understanding a founder and understanding a business are two completely different conversations How measuring the right things changes the way you make decisions If you've ever questioned whether you're the problem when your business isn't producing the results you want, this episode offers a different perspective—and a different place to look. Connect with Kehla: Instagram: @kehlag LinkedIn: @kehlag Website: www.kehlag.com

Learn more about Fibion Student Lab: https://fibion.com/studentlab For any questions and quote, please contact Dr Miriam Cabrita at miriam.cabrita@fibion.com --- Dr Miriam Cabrita has done her Bachelor and Master degrees at NOVA School of Science and Technology in Portugal, and her PhD in biomedical engineering in University of Twente Then she has worked at Roessingh Research and Development Center in Netherlands for 8 years coordinating and managing EU research projects related to eHealth Teaching also courses on Physical Activity, Digital Health and Virtual Coaching at the University of Twente. She has acted as a Board Member for 5 years in International Society for the Measurement of Physical Behaviour (ISMPB) Currently she is working as a Chief Customer Officer at Fibion Inc. _____________________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle --- Learn more about Fibion Sleep and Circadian Rhythm Solutions: https://sleepmeasurements.fibion.com/ --- Collect, store and manage SB and PA data easily and remotely - Discover groundbreaking Fibion SENS: https://sens.fibion.com/ --- SB and PA measurements, analysis, and feedback made easy.  Learn more about Fibion Research : fibion.com/research --- Follow Fibion on Twitter https://twitter.com/fibion Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen Follow the podcast on Twitter https://twitter.com/PA_Researcher  

***Second Segment***Commanders OTAs are in the past and mandatory minicamp is coming up next week... so Logan and Grant dive into the latest mailbag and take your questions on how long it should be before you pass judgement on a draft pick, how player measurements online are often not accurate, how confident the boys are in their analysis this offseason, and more!

GEO vs SEO: What Recruitment Marketers Need to Know in 2026   Everyone know's the search landscape has fundamentally shifted.   In 2026, candidates are no longer typing keywords into Google - they are asking AI assistants where to work, who pays fairly, and which cultures actually thrive. If your recruitment marketing strategy still revolves around traditional SEO alone, you are optimising for a shrinking platform while missing the one that is exploding.   Join us for a critical livestream exploring the new battleground between Generative Engine Optimisation and classic Search Engine Optimisation.   • Why keyword density is dying while entity recognition and semantic context dominate AI search   • How AI engines summarize your employer brand without ever sending traffic to your career site   • The structured data revolution: schema markup that helps LLMs cite your jobs and culture pages   • From backlinks to citations: how GEO rewards authoritative mentions differently than SEO   • The zero-click crisis: when candidates get salary and culture answers without visiting your ATS   • Voice and conversational search: optimising for "best places to work near me" spoken to assistants   • Content architecture: why job descriptions must be parsed by machines before they impress humans   • The trust equation: how AI models rank employers based on aggregated web sentiment and reviews   • Measurement mismatch: why ranking #1 in Google matters less when ChatGPT answers the query first   • Budget reallocation frameworks: splitting your 2026 spend between discoverability and generative authority   The recruiters who win 2026 will not be those with the most backlinks - they will be the ones AI systems confidently recommend to curious candidates. Do not let your employer brand become invisible in the generative search revolution. We're on Friday 12th June, 2pm BST.   Register by clicking on the green button (save my seat) and follow the channel here (recommended) and bring your team the strategic blueprint that keeps your talent pipeline full as candidate behaviour evolves.   Ep387 is supported by our friends Joveo   High-Performance Recruitment Marketing Powered by Agentic AI. Integrated Talent Attraction - everything before the ATS.   Find out more here

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week's Media Roundtable, we're announcing some of our latest findings.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP's internal tug-of-war, and the new standard metrics that could help grow the industry.“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Good policy depends on evidence, but the statistical methods behind the best research are complex and few policy-makers can master them in depth. So how do we equip people to engage critically with research without being trained statisticians? A new module on UCL's Masters programmes tackles exactly this, teaching students to think rigorously about what conclusions can and cannot be drawn from research - from measurement and causal inference to the gap between credibility and real-world meaningfulness. Host Alan Renwick is joined by the module's creator, Dr Julia de Romémont, Lecturer in Quantitative Research Methods and Political Science at the UCL Department of Political Science. Mentioned in this episode: 'Evidence and Policy' Module

You're doing the work—the content, the media, the campaigns—and the minute leadership asks what it's all worth, you've got nothing to hand them. So you go looking for a better dashboard. In this week's Spin Sucks podcast episode, Gini Dietrich explains why a measurement problem is almost never a measurement problem—it's the first place a broken system shows up—and shares the Diagnostic data proving the biggest budgets aren't buying readiness. You'll learn why pitching the PESO Model® as a marketing expense loses the budget every time, and how to reframe it as the operating system that actually gets funded. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/  PESO Model® Certification: https://spinsucks.com/peso-model-certification/

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech. Through initiatives like real-time AI context-scanning and the Performance Insights Hub, they are closing the data loop to deliver immediate, measurable outcomes across the entire marketing funnel. Key Highlights

Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story. In episode two of The Strategists' Corner, host Rich Briddock sits back down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing, to tackle the measurement problem hiding inside most healthcare marketing organizations. They introduce a practical framework that reorders how marketers should prioritize evidence, and explains why the metrics teams trust most are often the least reliable. You'll learn: Why last-click attribution gives healthcare marketers a false sense of confidence How to use marketing mix modeling to challenge assumptions about channel performance A proven approach to running incrementality tests without tanking lead volume How to get C-suite and PE-backed stakeholders bought into a new measurement strategy If your P&L and your dashboards are telling two different stories, this is the episode that helps you figure out which one to believe. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Building a privacy-safe engine for patient growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/  

A new free tier for the measurement platform. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/bumper-free for the story links in full, and to get our daily newsletter.

Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers distrust platform-reported results, the rise of outcome-based measurement, the role of verified purchase data, AI-driven optimization, media waste, and the future of advertising accountability.  Takeaways  91% of marketers distrust platform-reported results, signaling a major measurement credibility gap. Brands want to optimize toward real purchase outcomes, but technical and organizational barriers remain. Verified transaction data and independent measurement are becoming essential for improving accountability.  Reducing delays and complexity between purchase data and optimization systems can improve campaign performance.  AI can enhance marketing outcomes, but its effectiveness depends on the quality of the data it receives.  CMOs face growing pressure to prove measurable business results and justify marketing investments.  Chapters  00:00 Introduction to the Affinity Solutions Outcome Marketing Council  00:29 Why the council was created and its mission  01:34 The new report: Measurement's Tipping Point  02:28 Challenges connecting ad exposure to purchase behavior  03:06 Key survey findings and marketer sentiment  03:19 Why 91% of marketers distrust platform-reported results  05:31 Why marketers still rely on proxy metrics  07:10 The value of real purchase and transaction data  08:21 Barriers preventing outcome-based optimization  09:17 Platform measurement challenges and attribution overlap  09:38 Speed, data paths, and optimization challenges  10:53 The importance of third-party measurement  11:10 How much waste exists in media measurement?  13:04 Best practices for verified outcomes and optimization  14:20 How far the industry has progressed in recent years  14:44 AI, data quality, and marketing performance  16:45 Advice for CMOs navigating measurement uncertainty  17:43 Organizational change and financial accountability  18:30 Why the opportunity for innovation remains strong  Guests: Ari Paparo, Damian Garbaccio, Doug Campbell Learn more about your ad choices. Visit megaphone.fm/adchoices

There are dozens of moisture and water activity meters for coffee on the market — but what are the actual differences, and which one do you need? In this episode, Ingo from Roast Rebels compares five devices on the same green coffee sample: the CoffMeter M1, Lighttells MD-500, DiFluid OMIX Plus, Lighttells AW-600, and CoffMeter W1. Full technical breakdown plus live measurement results for all five.Who needs what:- Home roasters and small producers: CoffMeter M1 or Lighttells MD-500 cover basic green coffee QC — moisture and density in under 4 seconds- Professional roasteries: DiFluid OMIX Plus — moisture, density, water activity and roast color in one device, built for complete roastery QC- Water activity only: Lighttells AW-600 (most precise, 6-20 min) or CoffMeter W1 (fastest at ~50 sec via dynamic evaporation algorithm)Key findings from Roast Rebels' hands-on comparison:Moisture measurement: all five devices use capacitance — resistance-based methods fail for coffee due to mineral content; results are indirect and temperature-corrected. Regular calibration is essential.Water activity measurement: two methods — relative humidity (Lighttells AW-600, CoffMeter W1; simpler, lower cost) vs. chilled mirror dewpoint (DiFluid OMIX Plus; professional lab method miniaturized into a compact device; ~30 seconds per measurement).Critical threshold: water activity above 0.7 signals a serious storage risk. Differences of 0.01 below that are negligible in practice.Measurement speed: CoffMeter M1 ~3 sec | MD-500 ~4 sec | OMIX Plus ~2 sec (moisture) / ~30 sec (water activity) | CoffMeter W1 ~50 sec | AW-600 ~6 min (quick) / 20 min (precise).DiFluid OMIX Plus additionally measures roast color and bean screen size via optical camera. Calibration: water activity devices use a saturated salt solution (reusable); moisture devices use a zeroing procedure.Links:What is moisture content and water activity in coffee? https://youtu.be/8HgpNvYRqTsGreen coffee density — deep dive: https://youtu.be/DM0HUduDLYURoast color meters compared: https://youtu.be/rmLyBUp064oCoffMeter M1: https://roastrebels.com/en/difluid-coffmeter-m1/CoffMeter W1: https://roastrebels.com/en/difluid-coffmeter-w1/Lighttells MD-500: https://roastrebels.com/en/lighttells-md-500/Lighttells AW-600: https://roastrebels.com/en/lighttells-aw-600/DiFluid OMIX Plus: https://roastrebels.com/en/difluid-omix-plus-green-coffee-roast-color-analyzer/Shop: https://roastrebels.com/enAcademy: https://academy.roastrebels.comAbout Roast Rebels:Roast Rebels is Europe's go-to platform for specialty coffee roasting. We sell small-scale roasting machines and professional QC tools — including the CoffMeter M1, Lighttells MD-500, Lighttells AW-600, and DiFluid OMIX Plus — alongside a curated selection of high-quality green coffees sourced from around the world. Our service centers in Germany and Switzerland ensure you get local support wherever you are in Europe. Free shipping across the EU.The Roast Rebels Academy (academy.roastrebels.com) is our dedicated learning platform for coffee roasting. It offers in-depth courses for home roasters and professionals — including the Aillio Bullet Masterclass with 11 chapters, 30 videos, and 4+ hours of content (249 EUR, free with hardware purchase from Roast Rebels).Shop: https://roastrebels.com/enAcademy: https://academy.roastrebels.com

Send us feedback/questions via TextToday we start of talking about the new AMP measurements that were unveiled. Do we care? Will anyone implement this?We also talk podcast monetization, and Jim has a new Coffee Pot (exciting!).Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttp://www.theaverageguy.tvPodcast Hot SeatMentionedAmp AnnouncementPodcast Monetizationhttps://shouldidisclose.ai/about.htmlSupporter of The Week: John MuntzCheck out John Muntz where curiosity meets exploration!  Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Alex Chatfield, Co-Founder and President of Endorsable, joins Ari Paparo and Eric Franchi to discuss how data technology is transforming influencer and celebrity marketing. Drawing on his ad tech background from AppNexus, Alex explains how brands can move beyond traditional influencer metrics by leveraging fandom intelligence, audience data, and identity signals to build more effective endorsement partnerships. The conversation explores the growing intersection of influencer marketing, audience ownership, first-party data, programmatic advertising, and measurement. Takeaways Most creators and athletes don't truly own their audience data. Ticketing platforms, merch providers, social networks, and link-in-bio tools often control valuable fan information. Organic social reach continues to decline. Brands increasingly need paid amplification beyond social platforms to effectively reach a creator's fan base. Measurement remains a major challenge in influencer marketing. Many partnerships are still structured around content deliverables rather than business outcomes or audience performance metrics. Social platforms have an opportunity to improve influencer measurement. Platforms like Meta and YouTube could make campaign reporting more transparent and actionable for brands. Alex credits his AppNexus experience for shaping his entrepreneurial journey. His current business combines expertise in programmatic advertising, identity, and data with the entertainment and talent ecosystem. Chapters 00:00 Introduction and podcast preview  01:50 Meet Alex Chatfield and the story behind Endorsable  02:17 What is a "fandom intelligence engine"?  02:55 How Endorsable differs from traditional influencer marketing platforms 04:07 Understanding celebrity fandom and audience profiling  04:47 Why creators and athletes lack ownership of fan data 0 6:27 Lessons from fan databases and audience relationships  06:41 Building a modern fan database through digital platforms  07:44 How link-in-bio platforms generate audience identity signals  08:39 Why audience ownership matters for creators and athletes  09:10 How fandom data changes brand sponsorship negotiations  10:21 Extending influencer campaigns beyond social media  11:14 The impact of declining organic social reach  11:58 How brands and agencies currently discover influencers  13:20 The limitations of platform-native influencer discovery tools  14:06 The influencer negotiation process and talent representation  14:59 Audience data gaps in influencer marketing today  16:38 Why measurement remains difficult in influencer campaigns  17:36 Can Meta, YouTube, and social platforms solve measurement?  18:37 Lessons from AppNexus and becoming an entrepreneur  20:08 Bridging ad tech and Hollywood  20:50 Why talent should demand access to audience data  21:06 The significance of Ticketmaster data access for artists  21:32 Closing thoughts and where to learn more about Endorsable Guests: Ari Paparo, Eric Franchi, Alex Chatfield Learn more about your ad choices. Visit megaphone.fm/adchoices

Non-invasive Measurement of work of breathing in children and young adults with high level cerebral palsy.

Today in the business of podcasting:Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish.The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression framework, defining Podcast Play, Podcast Audience, Ad Impression, and Ad Audience to enable cross-platform comparison of audio and video podcast inventory for the first time.SXSW 2027's PanelPicker submission process opens June 23, with live AMAs and office hours scheduled through July, and Podcast Movement Evolutions confirmed to return for the conference.DIRECTV Advertising's Drew Groner argues that sports rights fragmentation across streaming apps has undermined the reach of national ad buys for local and regional sports fans, while CBC Podcasts opens a pitch call for a new narrative sports feed.Podscribe's May 2026 Industry Ranker shows Crime Junkie and The Daily holding the top two spots for audio reach, The Oprah Podcast jumping from #7 to #4, and Shopify leading advertiser spend across ten industries represented in the top ten.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort? A lot of retailers are now a few years into their first retail media network and starting to ask hard questions about whether the technology they built on is actually going to take them where they need to go. What are you seeing out there, and what does it really cost a retailer to get that foundation wrong?One thing that stands out about Topsort is the emphasis on experimentation — real A/B testing — at the infrastructure level. Why does that matter so much, and when you add AI-driven optimization into the mix, what do you think a retail media network starts to look like that's genuinely different from what most people are running today?From the brand side, there's a lot of budget flowing into retail media right now but also a lot of frustration. What are CPG brands asking for that most networks still can't deliver — and how should brand leaders be thinking about holding their retail partners accountable in a way that's different from how they evaluated trade spend?With Amazon, Walmart, and Instacart continuing to mature as networks, there's a real question about whether mid-market and regional retailers can stay competitive for brand dollars. What's your honest view on where this market goes — and where do you think independent RMNs actually have a structural advantage?

Today in the business of podcasting:Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish.The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression framework, defining Podcast Play, Podcast Audience, Ad Impression, and Ad Audience to enable cross-platform comparison of audio and video podcast inventory for the first time.SXSW 2027's PanelPicker submission process opens June 23, with live AMAs and office hours scheduled through July, and Podcast Movement Evolutions confirmed to return for the conference.DIRECTV Advertising's Drew Groner argues that sports rights fragmentation across streaming apps has undermined the reach of national ad buys for local and regional sports fans, while CBC Podcasts opens a pitch call for a new narrative sports feed.Podscribe's May 2026 Industry Ranker shows Crime Junkie and The Daily holding the top two spots for audio reach, The Oprah Podcast jumping from #7 to #4, and Shopify leading advertiser spend across ten industries represented in the top ten.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In this episode I'm joined by Robert Newry, Founder & CEO of the assessment company Arctic Shores and long time champion of doing assessment right! Robert and I (and my AI co-host Mayda Tokens!) dig into one of the most urgent problems in hiring right now: the complete breakdown of traditional hiring signals.We ponder the question- “How do we find the truth in an age where AI has flooded the top of the funnel, made credentials and resumes unreliable, and put enormous pressure on organizations to find new ways to identify talent?”And we come up with some pretty good answers!1. The Top of the Funnel Is in ChaosThe numbers are staggering. Accenture's global resourcing lead told Robert they're on pace for 12 million applications this year for roughly 100,000 hires — up from 4 million just three years ago. Same size team. Two and a half times the volume. The culprit isn't a surge in qualified candidates; it's AI-powered application tools that let candidates apply to jobs while they sleep. The moral contract between candidates and employers has been broken: candidates assume companies are using AI to screen, so they're using AI to apply.“It's chaos out there. Candidates are using AI to fight AI — and we're in a no-win scenario.”2. Traditional Assessment Is Increasingly GameableArctic Shores' research from 18 months ago showed what most people didn't want to admit: AI can ace virtually any traditional assessment format — personality tests, cognitive reasoning, multiple choice — with ease. And it's not just about having a second screen open. Candidates can now point a phone at their screen, have the AI read the item, and get the answer instantly. Proctoring doesn't solve this. The old protection mechanisms are obsolete.3. The Answer Is Better Signal, Not More AIThe solution isn't to ban AI from the process — it's to design assessments that AI can't easily game because they're rooted in authentic behavior. Robert's framework: if AI is being used to evaluate signals, those signals have to be grounded in high-fidelity behavioral data — not scraped from job descriptions, not inferred from keyword matching, not built on garbage in. Job descriptions themselves are often the first failure point, and no amount of downstream AI sophistication fixes a weak foundation.4. Stop Counting Leaves — Look at the RootsRobert's tree analogy is one of the sharpest frameworks in this episode. For decades, hiring has been obsessed with leaves — the skills on a resume, the credentials on a LinkedIn profile. But with the average shelf life of a skill now estimated at two and a half years, leaves are increasingly unreliable. What matters is the root system: the durable human capabilities that allow someone to grow new skills, adapt to changing roles, and thrive in uncertainty.5. Skills-Based Hiring Needs a Clearer Definition of “Skill”Both Robert and I agree: the skills-based hiring movement is directionally right, but conceptually messy. Calling “innovation” or “persistence” a skill conflates what can be learned with what is innate. Durable traits — personality, cognitive style, learning orientation — don't expire the way technical skills do. Measurement strategy has to account for these differences, or skills-based hiring just becomes the next echo chamber.Final TakeawayThe hiring signal crisis is real — and it's accelerating. AI has made it trivially easy to fake credentials, game traditional assessments, and flood the funnel with noise. The organizations that receive the best signal won't be the ones that deploy the most AI. They'll be the ones that invest in the right signal: behavior-based, validated, and rooted in the durable human traits that no machine can fake.*Claude.ai assisted with the creation of these show notes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit charleshandler.substack.com

In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code.Jordan's spent his whole job lately doing one thing: teaching clients to work with AI. And what he's found cuts against almost everything sales and marketing teams currently do.What this episode covers:Why the constraint on building things isn't budget or headcount anymore, it's imaginationThe SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don't know what's working...so now what?How Jordan rebuilds prospecting strategies from what customers actually did, not what a rep thinks they wantWhy being wrong fast and cheap beats being right slowly: "you can beat any grandmaster if you get two moves to their one"The truth about a sloppier world, and why polish is no longer the pointWhy the gap between people who are great at this and people who are bad at it comes down to how you think, not skillWhy the "graybeards" built on ten-year-old playbooks are going away, and what replaces themThe people who get in the tool will build things the graybeards can't imagine. The ones who don't will spend the next few years explaining a methodology nobody's buying.-----------------------------------------------------

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Send us Fan MailGoogle Marketing Live 2026 just happened - and the message wasn't about features. It was a warning. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from GML 2026 and translates them into plain language for home builder sales and marketing leaders.The headline nobody said out loud Google's Chief Business Officer opened with "I'm not exaggerating when I say we have made a decade's worth of innovation in the last year alone." That's not marketing speak. That's a warning for anyone still in wait-and-see mode.How your buyers are already searching differently AI Overviews now reaches 2.5 billion monthly users. AI Mode has passed 1 billion. Searches in AI Mode run three times as long as traditional searches. Your buyer is having a conversation with AI right now - and if your website doesn't give AI enough to work with, you're not in that conversation.The best ads must be answers Google's VP of Ads said it directly on stage: "The best ads must be answers." Google introduced a Business Agent for Leads - already being tested in real estate - where buyers can ask questions inside an ad and get answers pulled directly from your website. If your website doesn't have clear, specific answers to real buyer questions, AI has nothing to pull from.AI Brief: great news for smaller builder marketing teams AI Brief lets advertisers give Google's AI a creative brief in plain language and let it handle execution. The role of your marketing team is shifting from doing to directing - and that levels the playing field against national builders with big agencies.The Universal Cart - and why John Lee called this years ago Google's Universal Cart follows buyers across Search, Gemini, YouTube, and Gmail without losing their place. John Lee has been talking about this exact connected, agentic buyer journey for years. Anewgo's ChatGPT integration - where a buyer designs their home in ChatGPT and arrives on your website already identified and engaged - is the home building version of this. It exists today.Measurement finally grows up Google's Meridian marketing mix modeling tool is now inside Google Analytics 360. For the first time, builders have infrastructure to show leadership exactly which channels are driving sales - not just leads.

Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who convert just 32.1%, with private marketplace transactions accounting for 85% of all programmatic spending.The IAB has filed an amicus brief in Baker v. Seattle Children's Hospital, a case before the Washington Supreme Court in which plaintiffs argue a hospital's use of Meta Pixel for marketing constitutes illegal wiretapping under 1960s-era laws — a theory the IAB's general counsel says could threaten all ad-supported media.Media, Built newsletter author Steve Raizes argues the podcasting industry is better served by confronting accurate audience metrics sooner rather than later, using Apple's iOS 17 auto-download change as a precedent and pointing to the Alliance for Measurement in Podcasting's ongoing work to establish a verified industry metric.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Podcasting 2.0 May 29th 2026 Episode 261 - "Podhemian Grove" Mike Dell joined the board room to help Adam and Dave with the solution to the Secret Pdcast Group's Problems. Download the mp3 Podcast Feed PodcastIndex.org Preservepodcasting.com Check out the podcasting 2.0 apps and services newpodcastapps.com Support us with your Time Talent and Treasure Show Notes ----------------------------------------------------------------------------------------------------------------------------------------- 01 - ALLIANCE FOR MEASUREMENT IN PODCASTING — Podnews press release this morning: Alliance for Measurement in Podcasting (AMP) launches. Industry consortium for podcast measurement standards. Dave reblog with snark (May 29): "They want better app metrics for their ad-tech but the only 'app' in their council is Spotify.

5 different ways to measure phase angle on your oscilloscope. 00:00 – What is phase angle measurement? 01:48 – Automated measurement 06:38 – Cursor Measurement 12:24 – Graticule measurement 13:55 – Positive or Negztive? A trap for young players 14:50 – Another graticule method using horizontal shift 16:00 – How to increase horizontal measurement resolution …

We can't even agree on a shared definition of a podcast. Sponsored by Supporting Cast. The shows you listen to probably already use us.

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key Highlights

Go to www.LearningLeader.com/Becoming for my new book, The Price of Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. Dr. Henry Cloud is a clinical psychologist, leadership consultant, and New York Times bestselling author whose books have sold nearly 20 million copies worldwide. His titles include Boundaries, Integrity, Necessary Endings, and Trust. For three decades, he has worked with leaders, helping them close the gap between where they are and where they want to be. His newest book is Your Desired Future: The Five Essential Steps That Take You Where You Want to Go. Key Learnings Henry's five-step model for getting from here to there: Vision (clear and compelling) Talent (engaging the right people around you) Strategy and plan (how you'll win) Measurement and accountability (how you'll know) Fix and adapt (course-correcting in real time) At the age of 16, Henry's daughter asked, "Dad, how do people become singer-songwriters?" Henry went out to the garage and brought in his whiteboard. Lucy rolled her eyes. He gave her the five-step model. A couple years later, she published a song called "Crash and Learn" that got bought by CBS, the CW Network, and featured on Spotify and Apple Music. We tend to create departments and businesses in our own image. Of the five components, we're going to be good at two, maybe three. But the others still have to happen. That's where most leaders fail. Only humans can picture a desired future state. Finley is Henry's Doberman. When the FedEx guy comes to the door, she runs to it, and barks every time. Henry has never seen her stop and ask herself: "I wonder if that barking will help me get to where I want to be on Thursday." Most leaders are operating like Finley. Working hard. Doing what they've always done. Never stopping to ask if any of it is getting them where they want to be. You need an observing ego. The worst thing you can do is hit the accelerator harder when you're going down the wrong road and you don't even know where you're going. Tony Blair, while Prime Minister, spent half a day a week sitting by himself next to a pond in reflection. Warren Buffett spends an hour and a half a day at his desk staring out the window.  A revenue number is not a vision. The single worst vision statement Henry ever heard: "We want to be a $50 million company." It provides no clarity of what the company is going to do.   A vision is a compelling picture of a future state that makes people want to sacrifice for it. If your vision wouldn't inspire anyone to get out of bed early, it's a metric, not a vision. Will Guidara created a "dream maker" role at Eleven Madison Park. Their job: listen for clues from guests, then create a personalized, unexpected, memorable experience the guest will never forget and tell everyone about. Trust Fuels Investment. People invest in leaders who feel like they understand them. You're taking your team into a war. They've got to have deep trust with you. The first thing a leader has to do is develop deep, deep trust and let their team know that they understand the pressure they're under. "A vision can die without a plan or without people." Alan Mulally's weekly 7:00 AM Thursday meeting at Ford. Every VP had to give every project a red, yellow, or green status. When Mulally first arrived, the company was hemorrhaging money. Everyone was holding up green. He said: "How can you be holding up green when here's the reality over here? I need some reality in here." When one VP finally held up red, Mulally moved him to sit next to him. The wrong view of accountability is looking back to spank somebody for what they didn't do. The right view of accountability is a tool to make sure we reach our destination. You get what you create or what you allow. Henry was working with a global CEO whose team had cultural problems. Henry kept asking, "Why is that?" After a few rounds, the CEO finally said, "I guess I am ridiculously in charge, aren't I?" If you are the one actually in charge, you are ridiculously in charge. Either you're creating it, or you're allowing it. Accountability answers two questions: Did we do what we said we were going to do? If not, why not? Don't just tell people to "do better." Run a root cause analysis. Maybe they don't have the tools. Maybe you gave them competing goals. Maybe it's a leadership problem. If we executed perfectly, did we get the result we expected? If yes, pour on the gas. If no, go back up the model and adjust your strategy. Most leaders measure goals, not activities. Goals are lagging indicators. You can measure them after it's over. It's too late. Measure activities. Did we do this week what we said we were going to do? Micro drivers matter. Henry worked with a CEO who built multi-billions in valuation from a one-office company who was excellent with micro drivers. It's an atomic compression of the 80/20 rule. He knew the specific activities at each level of the business that actually moved the needle, and he made those objects of extreme awareness, focus, training, and deliberate practice. Peter Drucker said, "Nothing's worse than perfectly executing the wrong things." The number one thing the greatest leaders share: character. Not moral or ethical character. Your makeup as a person. How you're glued together. Integrity comes from the word that means wholeness. The great performers are drivers of tasks and relationships. The highest performers utilize coaching the most. Henry expected the disastrous leaders  to be the ones calling. It was the exact opposite. The ones crushing it are the ones who reach out. The struggling ones rarely do. The greatest leaders reverse the law of entropy: things get worse over time. But entropy only applies to a closed system. Open the system to a new energy source from the outside plus intelligence to organize it, and you can reverse it. That's what coaches, mentors, and advisors do. A leader is a closed system when the only voices they're ever listening to are the ones in their head. The greatest leaders embrace negative realities. They move toward problems. Not to nuke them, but to either resolve them or transform them into something better. Reflection Questions In how many areas of your life are you just barking at the door, working hard at activities without ever stopping to ask if any of it is getting you where you want to go? Is your current vision a metric, or a compelling picture of a future state that would make people want to sacrifice for it? Where in your life are you a closed system? Whose voices outside your head could open you up to new energy and intelligence? More Learning #229 - Dr. Henry Cloud: Be So Good They Can't Ignore You #050 - Dr. Henry Cloud: Integrity is the Wake You Leave Behind #682 - Will Guidara: Adversity is a Terrible Thing to Waste Podcast Chapters 00:00 The Price of Becoming – Pre-Order Now! 01:13 Meet Dr. Henry Cloud 02:40 The Leadership GPS: Where Are You Going? 04:54 Step 2: Building the Right Team Around You 06:09 Steps 3-5: Strategy, Measurement, and Adapt 10:45 Why the Best Leaders Carve Out Time to Think 15:50 Why a Revenue Number Is Not a Vision 18:20 Crafting a Vision People Will Sacrifice For 23:12 The HVAC Story, Joe Girard, and the Dream Maker 27:38 Trust: The First Thing Every Leader Must Build 30:04 Alan Mulally's Red-Yellow-Green Meeting at Ford 32:38 How to Run Status Reviews That Actually Work 34:26 Accountability Should Be an Immune System, Not Autoimmune 38:18 Measure Activities, Not Goals 43:10 Micro Drivers: The Atomic 80/20 Rule 45:14 The Voices Outside Your Head: Peers and Accountability 47:47 The #1 Trait of Sustained Excellence: Character 50:39 The Greatest Leaders Reverse Entropy 56:17 EOPC