Podcasts about Measurement

The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI's Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert's Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Husband-and-wife team William Firth Wells and Mildred Weeks Wells conducted research that had the potential to make a big difference in the safety of indoor air. But it didn’t really have a significant impact on public health. Research: Associated Press. “Super-Oyster Is On its Way to Dinner Table Bigger and Better Bivalve Sports Pedigree.” 3/13/1927. https://www.loc.gov/resource/sn84020064/1927-03-13/ed-1/?sp=14 “Brought Back to Texas.” The Houston Semi-Weekly Post. 12/26/1889. https://www.newspapers.com/image/1196039760/ Decatur Daily Review. “Scientists Fight Flu Germs with Violet Ray.” 7/30/1936. https://www.newspapers.com/image/94335504/ Evening Star. “Scientific Trap-shooter.” 6/26/1937. https://www.loc.gov/resource/sn83045462/1937-06-26/ed-1/?sp=7&q=William+Firth+Wells&r=0.668,0.557,0.438,0.158,0 Fair, Gordon M. and William Weeks Wells. “Method and Apparatus for Preventing Infection.” U.S. Patent 2,198,867. https://ppubs.uspto.gov/api/pdf/downloadPdf/2198867 Hall, Dominic. “New Center for the History of Medicine Artifact - Wells Air Centrifuge.” Harvard Countway Library. https://countway.harvard.edu/news/new-center-history-medicine-artifact-wells-air-centrifuge “Incubator Is Now Oyster Nurse.” Washington Times. 10/1/1925. https://www.loc.gov/resource/sn84026749/1925-10-01/ed-1/?sp=12 Lewis, Carol Sutton. “Mildred Weeks Wells’s Work on Airborne Transmission Could Have Saved Many Lives—If the Scientific Establishment Listened.” Lost Women of Science Podcast. Scientific American. 5/22/2025. https://www.scientificamerican.com/article/a-public-health-researcher-and-her-engineer-husband-found-how-diseases-can/ Library and Archives Team. “William Firth Wells and Mildred Weeks Wells.” Washington College. https://www.washcoll.edu/people_departments/offices/miller-library/archives-special-collections/archives-blog/Wells%20papers.php Molenti, Megan. “The 60-Year-Old Scientific Screwup That Helped Covid Kill.” Wired. 5/13/2021. https://www.wired.com/story/the-teeny-tiny-scientific-screwup-that-helped-covid-kill/ Perkins JE, Bahlke AM, Silverman HF. Effect of Ultra-violet Irradiation of Classrooms on Spread of Measles in Large Rural Central Schools Preliminary Report. Am J Public Health Nations Health. 1947 May;37(5):529-37. PMID: 18016521; PMCID: PMC1623610. Randall, Katherine and Ewing, E. Thomas and Marr, Linsey and Jimenez, Jose and Bourouiba, Lydia, How Did We Get Here: What Are Droplets and Aerosols and How Far Do They Go? A Historical Perspective on the Transmission of Respiratory Infectious Diseases (April 15, 2021). Available at SSRN: https://ssrn.com/abstract=3829873 Riley, Richard L. “What Nobody Needs to Know About Airborne Infection.” American Journal of Respiratory and Critical Care Medicine. Volume 163, Issue 1. https://www.atsjournals.org/doi/10.1164/ajrccm.163.1.hh11-00 Simon, Clea. “Did a socially awkward scientist set back airborne disease control?” The Harvard Gazette. 3/7/2025. https://news.harvard.edu/gazette/story/2025/03/did-a-socially-awkward-scientist-set-back-airborne-disease-control/ “Texas State News.” McKinney Weekly Democrat-Gazette. 4/17/1890. https://www.newspapers.com/image/65385350/ WELLS MW, HOLLA WA. VENTILATION IN THE FLOW OF MEASLES AND CHICKENPOX THROUGH A COMMUNITY: Progress Report, Jan. 1, 1946 to June 15, 1949, Airborne Infection Study, Westchester County Department of Health. JAMA. 1950;142(17):1337–1344. doi:10.1001/jama.1950.02910350007004 WELLS MW. VENTILATION IN THE SPREAD OF CHICKENPOX AND MEASLES WITHIN SCHOOL ROOMS. JAMA. 1945;129(3):197–200. doi:10.1001/jama.1945.02860370019006 WELLS WF, WELLS MW. AIR-BORNE INFECTION. JAMA. 1936;107(21):1698–1703. doi:10.1001/jama.1936.02770470016004 WELLS WF, WELLS MW. AIR-BORNE INFECTION: SANITARY CONTROL. JAMA. 1936;107(22):1805–1809. doi:10.1001/jama.1936.02770480037010 Wells, W F, and M W Wells. “Measurement of Sanitary Ventilation.” American journal of public health and the nation's health vol. 28,3 (1938): 343-50. doi:10.2105/ajph.28.3.343 Wells, William Firth and Gordon Maskew Fair. Viability of B. coli Exposed to Ultra-Violet Radiation in Air.Science82,280-281(1935).DOI:10.1126/science.82.2125.280.b Wells, William Firth and Mildred Weeks Wells. Measurement of Sanitary Ventilation American Journal of Public Health and the Nations Health 28, 343_350, https://doi.org/10.2105/AJPH.28.3.343 Zimmer, Carl. “Air-Borne: The Hidden History of the Life We Breathe.” Dutton. 2025. See omnystudio.com/listener for privacy information.

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.  Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here:  https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng   Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw     Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 12 focuses on the “Measurement Chasm,” the gap between optimization efforts in Generative Engine Optimization (GEO) and the business results most teams track.The discussion explains why traditional analytics break down in generative search, where systems like AI Overviews, ChatGPT, and Perplexity retrieve and synthesize content without always sending clicks. We explore a three-tier framework for tracking GEO performance: input metrics (eligibility signals like passage relevance and bot activity), channel metrics (share of voice and citation prominence in generative results), and performance metrics (traffic, conversions, and brand lift).The episode also highlights practical ways to bridge the data gap, from server log analysis and clickstream modeling to direct monitoring of AI outputs. Instead of chasing a single “true” metric, Chapter 12 makes the case for layered, adaptive measurement systems that give teams enough visibility to make informed strategic choices.Read the full chapter at ipullrank.com/ai-search-manual

In this Brandon Hall Group™ Excellence at Work Podcast, Claude Werder, Senior VP and Principal Analyst, engages in an insightful conversation with Steve Lange, Director of Metrics and Matter Consulting and Insights at Explorance. They explore the critical challenges and opportunities in learning measurement, addressing why measurement remains the least mature aspect of corporate learning despite years of evolution.

From measuring emissions to boosting efficiency and enhancing plant safety, modern instrumentation often works quietly behind the scenes — yet its impact can be huge. Following on from discovering how the ‘Hidden heroes’ of Industry are created, we ask how these instruments have such a big impact? How do they integrate into the bigger picture to make operations more efficient? And how can they help industries operating in hazardous environments run leaner and cleaner? These are some of the questions Fran will be exploring as we ask the question, ‘How do small-scale instruments deliver large-scale impact in extreme industrial conditions?’ In this episode, host Fran Scott will be joined by: Dr Carlos López-Gómez - Head of Policy Links, IfM Engage at The University of Cambridge Shanthala Kamath, Corporate Executive Engineer at ABB’s Measurement & Analytics division Follow The Process Automation Podcast wherever you get your podcasts, so you never miss an episode. See omnystudio.com/listener for privacy information.

Send us a textIn this special series of Classroom Caffeine in collaboration with the Stories-To-Live-By Collective, we highlight this group of K–12 teachers from across the state of Florida and former teachers now in higher education who are working together to sensemake and take action. We talk with educators and researchers who are working together to explore how literacy teaching can respond to the climate crisis. Since 2021, they have gathered in person and online to write, make art, share stories, and reflect on how climate change is shaping our classrooms and communities. Supported by grants and partnerships, they hold regular workshops a nd virtual meetings, creating space for teachers to learn from one another while navigating challenges like book bans, censorship laws, and the realities of living through major hurricanes.Through this work, the group is studying how teachers use stories, place-based activities, and multimodal composing to bring climate change into English Language Arts classrooms. Their collaborative research asks: How do teachers tell stories about climate change? How do they navigate the political, social, and environmental pressures of their schools? And how can they build new literacies that prepare young people for more just and livable futures?In each episode of this special series, we talk with a collaborator in the Stories-To-Live-By Collective about their experiences, connections, and learning through this work together.Dr. Alexandra Panos grew up in St. Louis, Missouri and taught middle school in Chicago before doing her PhD in rural Indiana. Her parents and sisters moved to Florida 25 years ago so this has been a second home for quite awhile, although she only just moved her in 2019. It was her experience of learning to be an engaged Floridian, socially, politically, and environmentally, that led her to convene work related to the intersections of her passions: literacy, teacher power, and education for the climate crisis. She lives in St. Petersburg with her partner, two rescue dogs, and Drusilla, the cat, who demanded to live with them in the aftermath of Hurricane Milton.Alex is an Associate Professor of Literacy Studies and Affiliate Faculty in Measurement and Research at the University of South Florida. Alex is the principal investigator in the Stories-To-Live-By Collective.Connect with Classroom Caffeine at www.classroomcaffeine.com or on Instagram, Facebook, Twitter, and LinkedIn.

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Today we're joined by Brett Curry from OMG Commerce, and we're grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.We discuss where YouTube sits in the channel mix, how it compares to Meta, why it's still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it's done right.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Intro11:42 Understanding YouTube: Consumption Patterns and Measurement22:36 The Lift Trifecta: Measuring Success on YouTube30:07 Navigating Attribution Challenges in YouTube Advertising37:34 Optimizing Conversion Events42:39 Account Structure and Automation45:59 Creative Strategies for YouTube Ads01:01:06 Measuring Success and Iteration in CampaignsThe Black Friday Operators Online EventSign up here: https://www.9operators.com/black-fridayPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

요한복음 1:9-14 1:9 참 빛이 있었다. 그 빛이 세상에 와서 모든 사람을 비추고 있다. 1:10 그는 세상에 계셨다. 세상이 그로 말미암아 생겨났는데도, 세상은 그를 알아보지 못하였다. 1:11 그가 자기 땅에 오셨으나, 그의 백성은 그를 맞아들이지 않았다. 1:12 그러나 그를 맞아들인 사람들, 곧 그 이름을 믿는 사람들에게는, 하나님의 자녀가 되는 특권을 주셨다. 1:13 이들은 혈통에서나, 육정에서나, 사람의 뜻에서 나지 아니하고, 하나님에게서 났다. 1:14 그 말씀은 육신이 되어 우리 가운데 사셨다. 우리는 그의 영광을 보았다. 그것은 아버지께서 주신, 외아들의 영광이었다. 그는 은혜와 진리가 충만하였다.

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies.

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Denise Turner has worked in media research for more than three decades for a number of agencies and trade bodies. This summer, she succeeded Belinda Beeftink as research director at the IPA.Turner sits down with Jack Benjamin to discuss her new remit and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.She is also serving as head judge of the 2026 Adwanted Media Research Awards, which are now open for entries.The awards champion the best researchers in the industry and Turner shares what will be front of mind for her when she judges entries later this year.Deadline for submissions is 1 October, with the late deadline on 10 October.Highlights:2:02: Turner's top priorities as IPA research director7:25: Measuring brand consumption in a fragmented ecosystem13:24: The challenges of outcomes-based measurement20:01: Core research topics for the IPA going forward24:47: Adwanted Media Research Awards: what does Turner look for?Related articles:Adwanted Media Research Awards 2026: Open for entriesData and measurement are starving brand investmentNow is the moment for broadcasters to take control of cross-screen TV measurementHow Lantern will bring outcome measurement to TV — with Sameer Modha and Matt Hill---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Class 6 _Measurement_Nithya_  - DPS Nacharam

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310) Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and what it means for independent PR and communications pros. They cover the shift toward outcomes that matter to the C-suite, the stronger alignment with AMEC's Integrated Evaluation Framework, the role of qualitative and quantitative data, and why leveling up in measurement and AI will separate thriving practitioners from the rest. You'll walk away with practical next steps, resources, and a nudge to price your expertise for the true value you deliver. Keywords: Barcelona Principles 2025, AMEC framework, PR measurement, qualitative and quantitative metrics, AI in PR, PR outcomes, stakeholder sentiment, media relations, solo PR pricing, communications strategy. Episode Highlights 00:00 – 00:24 | Welcome back to That Solo Life 01:39 – 02:41 | What's new in the Barcelona Principles (2025 update + AMEC alignment) 02:49 – 03:05 | AVEs aren't it: Why outcomes beat output every time 03:28 – 04:24 | The business case: Tie PR to revenue, cost reduction, and executive priorities 05:01 – 05:23 | Quant + qual: Why both matter for effective evaluation 05:36 – 06:11 | From “audience” to “stakeholders”: Measuring sentiment and behavior change 06:12 – 07:11 | Stop fearing data: You already synthesize information—now measure it 07:01 – 07:11 | Two skills that will set pros apart: Measurement and AI 08:01 – 09:24 | Using AMEC's resources to build a measurement-first practice 11:02 – 12:26 | Measure your time and value: Why low-fee retainers undermine real PR work 12:37 – 13:01 | Plan → act → measure: Strategy comes first 13:16 – 14:07 | Career fuel: Leveling up skills can reignite your passion for the work 14:09 – 14:30 | Parting encouragement and next steps Highlights and takeaways: The Barcelona Principles update emphasizes business outcomes, not vanity metrics. Tie PR to revenue, cost of sales, risk mitigation, and reputation impact. Blend quantitative data (traffic, conversions, assisted revenue) with qualitative insights (sentiment, message pull-through). Use AMEC's Integrated Evaluation Framework to plan from objectives to outcomes. Price for the strategic and labor-intensive nature of PR—measurement begins at planning. Invest in AI and analytics skills to future-proof your practice. Related Episodes & Additional Information Resources mentioned: PR News: Barcelona Principles 4.0: Reinventing PR Measurement for a New Era AMEC: Barcelona Principles AMEC: AMEC Integrated Evaluation Framework (plan, measure, and evaluate end-to-end) Solo PR Pro (training, community, and tools for independent practitioners) Related episodes to queue next: The Measurement Strategy You Need to Grow Note: Links are provided for educational purposes. Always adapt frameworks to your client's specific goals, audiences, and market conditions. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Join us again! If this episode helped you, subscribe, rate, and leave a review—it helps more solo pros find the show. Share this episode with a colleague who's rethinking their measurement approach. Visit Solo PR Pro to keep leveling up your practice.

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 8 explains query fan-out, latent intent, and source aggregation — the mechanics that turn a single user query into dozens of sub-queries driving generative answers.We explore how systems expand an input into related intents, identify explicit and implicit slots, generate rewrites, and anticipate follow-up questions. The episode shows how routing directs these sub-queries to different sources and modalities, from web indexes and APIs to video transcripts and structured data.We then break down the selection funnel, where retrieved chunks are filtered by extractability, evidence density, scope clarity, authority, freshness, and safety before reaching synthesis. High-quality content often gets excluded if it fails on structure or format, which highlights why chunk-level engineering matters as much as page-level optimization.The strategic takeaway is clear: winning in GEO requires intent coverage across the fan-out, multi-modal parity so content fits the system's preferred formats, and chunk-level readiness for synthesis. Measurement also changes, shifting from keyword rankings to sub-query recall, evidence density, and citation stability.Read the full chapter at ipullrank.com/ai-search-manual

SMART is not just for goal setting; it is for most things in life. When you communicate, which includes more than speaking, ensure you are being Specific. Measurement may not be a topic of conversation but how much time you speak or listen. Attainability can be context. Real or Relevant may be truth or also in context. And timeliness may be, "Is this the right time to communicate?" Slow down and apply SMART to your communication.

Here's a short clip from our upcoming interview with Rob Hyland, the coordinating producer of Sunday Night Football, and Drew Esocoff, the director of Sunday Night Football. In this clip, Hyland and Esocoff provide insight on what Bills quarterback Josh Allen and Ravens quarterback Lamar Jackson are like in production meetings, and whether the new virtual measurement technology can get better for viewers during the season. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

A 2020 study found that only the right brand architecture strategy maximizes reputation spillover while preventing underinvestment. But most companies make this critical decision based on emotion rather than data. This week, Elena, Rob, and Director of Brand Beth Kuchera explore when to use one brand across everything versus splitting them up. They reveal the five ways brand architecture impacts business success and share why getting this wrong can waste expensive "brain space" that's impossible to recover. Topics covered: [01:00] Research on branded house versus house of brands strategy[05:00] Five ways brand architecture helps or harms your business [10:00] Strategic upsides and downsides of branded house approach [14:00] Creative challenges of extending versus building new brands [17:00] Resources as the most important decision-making factor [24:00] Measuring brand effectiveness across multiple products  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Yu, Jungju, A Model of Brand Architecture Choice: A House of Brands vs. A Branded House (May 28, 2020). Yu, J. (2021). A model of brand architecture choice: a house of brands vs. A branded house. Marketing Science, 40(1), 147-167., Available at SSRN: https://ssrn.com/abstract=3116284 or http://dx.doi.org/10.2139/ssrn.3116284  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA's Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices

Wolfgang Wendler and Ezer Bennour, both Product Managers at Rohde & Schwarz, discuss the new applications for the new FSWX, the first signal and spectrum analyzer with 2 synchronous inputs, and the updated FSWP phase noise analyzer.

B2B marketing doesn't have to be boring. In this episode, we unpack how creativity drives measurable B2B growth—uniting brand and demand, scaling global ideas locally, proving ROI, and using AI where it actually moves the needle. You'll hear from Salesforce's APAC marketing leader and Cannes Lions Creative B2B jury president on the playbook behind human-to-human work that fills pipelines, not just decks.What you'll learnBrand→Demand, together: Why separating brand and demand hurts performance—and how bringing them into one plan makes ROI easier to prove.Global to local at scale (the 70/30 rule): What to keep from HQ and what to adapt—plus why a deep customer-story library is a B2B cheat code.Creativity that converts: The B2B decade is here—emotion, humor, and human truth are now winning at the highest level.Measurement that matters: How to include brand spend in the business case and show full-funnel impact.AI that actually helps marketers: From segmentation and targeting lifts to marketers building agents in ~20 minutes—practical ways AI amplifies outcomes.Small business spotlight: What the Cannes Grand Prix winner signals about SMB-focused B2B and the rise of meaningful creator/influencer roles.Who this episode is forB2B CMOs, VPs, and growth leaders who need to scale creativity, prove impact, and translate global platforms into local results—without losing speed.02:15 Episode starts • hello, Cannes context, setting the agenda.03:15 Agency lessons in SE Asia • Mindshare perspective.04:46 Operating in 185+ markets • global expansion as a career crucible.05:49 Head-down, hands-dirty growth • owning your voice.08:44 Sponsorship over self-promotion • lifting others as a leader.16:48 How to land in new markets • agents, on-ground research, and digital sales.18:28 Weekly stack-ranking 185 markets • what to optimise and when.21:03 Sliding-doors into Salesforce • building the SE Asia marketing team.22:16 Why Jakarta matters • local talent and skills on the rise.23:44 The 70/30 rule • global platforms, local edge + customer story library.24:56 The B2B decade • creativity, buying groups of ~23, and being human.26:05 Brands getting B2B right • Workday, ServiceNow, Canva.31:44 Measurement that matters • include brand spend in the business case.33:15 AI that actually helps • targeting, segmentation, “20-minute” agents.35:18 Future talent in an AI world • learning without losing the craft.37:22 Cannes 2025 takeaways • best year yet for Creative B2B; emotion rises.38:44 From token purpose to real value • long-term, business-backed impact.51:41 Mentoring future female leaders •. Hosted on Acast. See acast.com/privacy for more information.

In this special “Strat Chat” edition of The Archaeology Show, we dig into the layers of history behind “pi” and “pie” in honor of episode 314. First, we explore the origins of fruit pies, tracing their journey from ancient Egyptian tombs to medieval feasts and early American kitchens. Next, we unravel the story of the number pi (π), highlighting how ancient civilizations discovered and used this mathematical constant in everything from monuments to pottery. Finally, we bite into the history of meat pies, uncovering their role in ancient diets and how they evolved into a global comfort food. Join us for a flavorful journey through time, where archaeology and culinary history meet in every slice!LinksSegment 1: The History and Origin of Fruit PiesPie: A Global History by Janet ClarksonThe Forme of Cury (14th-century English cookbook)Oxford Companion to FoodBritish Museum: Archaeology of Ancient EgyptYork Archaeological Trust: Medieval KitchensFood in Medieval England by C.M. WoolgarSmithsonian Magazine: The History of Pie in AmericaAmerican Pie CouncilA History of British Baking by Emma KayMuseum of London ArchaeologyArchaeobotanical Studies at the British MuseumSugar and Sweetness by Sidney MintzSegment 2: The Discovery and Use of the Number Pi (π)Rhind Mathematical Papyrus – British MuseumYale Babylonian CollectionArchimedes' “Measurement of a Circle”Mathematical Treatise in Nine Sections (Zu Chongzhi)Aryabhata and AryabhatiyaA History of Pi by Petr BeckmannThe Symbol π and William JonesMathematics in Ancient Egypt by Annette ImhausenThe Archaeology of Measurement by Iain MorleyBritish Museum: Ancient CoinsSacred Geometry by Robert LawlorLongitude by Dava SobelPi Day – Official SitePi in Popular Culture – Life of PiArchaeological Discovery of Mathematical ToolsSegment 3: The History and Origin of Meat PiesFood in Ancient Egypt by Delwen SamuelApicius: De Re CoquinariaThe Englishman's Food by Drummond & WilbrahamFood in Medieval England by C.M. WoolgarSing a Song of Sixpence – Nursery Rhyme OriginsArchaeology at Pompeii – Food RemainsThe Cornish Pasty by Gillian HoggPie: A Global History by Janet ClarksonArchaeozoology at the British MuseumPie: A Savor the South Cookbook by Sara FosterJamaican Patties – HistoryTourtière – Canadian EncyclopediaEmpanadas – OriginsVictorian Pie Shops – Museum of LondonMeat Pies in Literature – Sweeney ToddContactChris Websterchris@archaeologypodcastnetwork.comRachel Rodenrachel@unraveleddesigns.comRachelUnraveled (Instagram)ArchPodNetAPN Website: https://www.archpodnet.comAPN Discord: https://discord.com/invite/CWBhb2T2edAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion

Much of modern life relies on the shared language of measurement - but how to get more countries using that language is a challenge. 

In this special “Strat Chat” edition of The Archaeology Show, we dig into the layers of history behind “pi” and “pie” in honor of episode 314. First, we explore the origins of fruit pies, tracing their journey from ancient Egyptian tombs to medieval feasts and early American kitchens. Next, we unravel the story of the number pi (π), highlighting how ancient civilizations discovered and used this mathematical constant in everything from monuments to pottery. Finally, we bite into the history of meat pies, uncovering their role in ancient diets and how they evolved into a global comfort food. Join us for a flavorful journey through time, where archaeology and culinary history meet in every slice!LinksSegment 1: The History and Origin of Fruit PiesPie: A Global History by Janet ClarksonThe Forme of Cury (14th-century English cookbook)Oxford Companion to FoodBritish Museum: Archaeology of Ancient EgyptYork Archaeological Trust: Medieval KitchensFood in Medieval England by C.M. WoolgarSmithsonian Magazine: The History of Pie in AmericaAmerican Pie CouncilA History of British Baking by Emma KayMuseum of London ArchaeologyArchaeobotanical Studies at the British MuseumSugar and Sweetness by Sidney MintzSegment 2: The Discovery and Use of the Number Pi (π)Rhind Mathematical Papyrus – British MuseumYale Babylonian CollectionArchimedes' “Measurement of a Circle”Mathematical Treatise in Nine Sections (Zu Chongzhi)Aryabhata and AryabhatiyaA History of Pi by Petr BeckmannThe Symbol π and William JonesMathematics in Ancient Egypt by Annette ImhausenThe Archaeology of Measurement by Iain MorleyBritish Museum: Ancient CoinsSacred Geometry by Robert LawlorLongitude by Dava SobelPi Day – Official SitePi in Popular Culture – Life of PiArchaeological Discovery of Mathematical ToolsSegment 3: The History and Origin of Meat PiesFood in Ancient Egypt by Delwen SamuelApicius: De Re CoquinariaThe Englishman's Food by Drummond & WilbrahamFood in Medieval England by C.M. WoolgarSing a Song of Sixpence – Nursery Rhyme OriginsArchaeology at Pompeii – Food RemainsThe Cornish Pasty by Gillian HoggPie: A Global History by Janet ClarksonArchaeozoology at the British MuseumPie: A Savor the South Cookbook by Sara FosterJamaican Patties – HistoryTourtière – Canadian EncyclopediaEmpanadas – OriginsVictorian Pie Shops – Museum of LondonMeat Pies in Literature – Sweeney ToddContactChris Websterchris@archaeologypodcastnetwork.comRachel Rodenrachel@unraveleddesigns.comRachelUnraveled (Instagram)ArchPodNetAPN Website: https://www.archpodnet.comAPN Discord: https://discord.com/invite/CWBhb2T2edAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion

Send us a textIn part one Fred Marcil's episode about this latest bite measurement tool, we learned all about how he was inspired to create this groundbreaking tool. Now, he's giving us an exclusive demonstration on how to actually use it

누가복음 23:44-49 23:44 어느덧 낮 열두 시쯤 되었는데, 어둠이 온 땅을 덮어서, 오후 세 시까지 계속되었다. 23:45 해는 빛을 잃고, 성전의 휘장은 한가운데가 찢어졌다. 23:46 예수께서 큰 소리로 부르짖어 말씀하셨다. “아버지, 내 영혼을 아버지 손에 맡깁니다.” 이 말씀을 하시고, 그는 숨을 거두셨다. 23:47 그런데 백부장은 그 일어난 일을 보고, 하나님께 영광을 돌리며 말하였다. “이 사람은 참으로 의로운 사람이었다.” 23:48 구경하러 모여든 무리도 그 일어난 일을 보고, 모두 가슴을 치면서 돌아갔다. 23:49 예수를 아는 사람들과 갈릴리에서부터 예수를 따라다닌 여자들은, 다 멀찍이 서서 이 일을 지켜보았다.

Richard Asiedu-Ofori, metrologist and quality management systems professional with Richedna Consultancy, sits down with Quality to talk measurement uncertainty. (Image courtesy of Richard Asiedu-Ofori / graphics by BNP Media)

Grant, Matt, and Randy gear up to discuss precision, accuracy, and variability in wildlife studies. They dive into how variability measures data spread, using range, quartiles, standard deviation, variance, and coefficient of variation (CV).Accuracy reflects closeness to the true value, precision shows clustering of estimates. Standard errors, confidence intervals, and Bayesian credibility intervals quantify estimate precision. Required precision depends on study goals, sample size, and application, ensuring reliable, interpretable, and actionable results for wildlife management and conservation.They wrap up with some examples, but the take home message is deciding how precise results need to be hinges on the question and resources.Cite this episode: https://doi.org/10.7944/usfws.wbtn.s01ep011DOI Citation Formatter: https://citation.doi.org/ Episode music: Shapeshifter by Mr Smith is licensed under an Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/https://freemusicarchive.org/music/mr-smith/studio-city/shapeshifter/

What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking.Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact of Apple's ATT guidelines, and the challenges of cross-device tracking. We discuss click-based attribution's limitations and the importance of understanding and leveraging multiple data sources. Barbara and host John Koetsier provide practical advice on dealing with mobile measurement partners (MMPs) and emphasizes the importance of both reporting and real-time campaign optimization. Tune in for an in-depth look at navigating today's evolving digital marketing landscape.00:00 Welcome to Growth Masterminds01:18 Meet Barbara Galiza01:54 Barbara's Career Journey03:50 The Importance of Marketing Data05:56 Understanding Marketing Measurement09:03 Challenges in Attribution and Tracking11:44 The Future of Marketing Measurement14:04 Practical Tips for Marketers22:56 Concluding Thoughts

Highly accurate and versatile, Coriolis flowmeters have become standouts for mass flow measurement, particularly for complex applications in the chemical, energy, life sciences and oil and gas industries. Micro Motion ELITE Coriolis flowmeters have been continually redefining what's possible for flow measurement, and Control talked with Jana Andreas, Senior Global Product Manager at Emerson, about how they're reinvigorating the possibilities for industrial processing.

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time?Links from the show:Skye Frontier on LinkedInIncrementalShow Notes:00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences Analysis28:30 Future Trends in Retail Media32:28 Amazon's Strategic Shift in Advertising41:55 Concluding Thoughts on Retail Media Measurement

Too many kids see math as boring or irrelevant. Tinashe Blanchet shares how creative, real-world projects like scale models can help students engage deeply with math while still hitting standards. Read more: https://www.coolcatteacher.com/e913 3 Takeaways: • Scale models and PBL connect math to real life. • Measurement is often the weakest test area—but projects can fix that. • Teachers can start small with PBL, even in tight schedules. Growth Reflection: How have you used projects to make math more engaging? Show notes link: https://www.coolcatteacher.com/e913

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://www.instacart.com/company/adsAli & Tim answer these questions:Instacart has been rapidly expanding its retail media capabilities—what's the overarching vision for Instacart Ads in the next 1–3 years?How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Today, we are introducing our latest advancement in inductive sensor technology: a new generation of IO-Link-enabled sensors featuring extended functionality and diagnostics, along with the next iteration of our tried-and-tested analog inductive sensors. See omnystudio.com/listener for privacy information.

This episode of the Oil & Gas Measurement Podcast features an interview with Landen Beckham from e9 Treatments. The discussion centers on e9's molecular coating, which is designed to reduce buildup and fouling on oil and gas measurement equipment, and how it can extend the operational life of meters. The conversation covers the benefits of this treatment, with a focus on its application for mag meters, Coriolis meters, and provers. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Unlock your team's true potential and blast through roadblocks in Episode 165 of the DYL Podcast: “Get Focused on Goals.” Join host and legacy coach Adam Gragg as he gets real about what's holding you (and your team) back from big achievements—and how to smash through resistance like a pro.With the witty and insightful Kelsey Torkelson by his side, Adam pulls back the curtain on the hidden reasons we fear setting goals, why distractions always try to steal our thunder, and the secret sauce to turning great ideas into measurable results. From family inspirations to timer tricks and the five-goal rule, this episode is a crash course in clarity, commitment, and progress you can see.Ready to trade ambiguity for action and stress for celebration? Tune in as Adam dishes out practical steps to find laser focus, build momentum in just 24 hours, and lead with courage—whether you're at home, at work, or shaping your legacy. Don't let fear call the shots—step up, set your sights, and make every minute count.Hit play and start creating progress you can feel and a legacy you'll love!3 Foolproof Ways To Motivate Your Team: 3 Areas to Focus on as a Leaderhttps://decideyourlegacy.com/how-to-create-positive-productive-workplace/7 Benefits of Being Courageoushttps://decideyourlegacy.com/7-unexpected-benefits-to-facing-your-fears/4 Ways You're Demotivating Your Team: And What You Can Do About Each Onehttps://decideyourlegacy.com/5-things-that-make-work-suck/10 Ways to Encourage People: How to Break The Invalidation Tendencyhttps://decideyourlegacy.com/one-big-relationship-mistake-most-people-make/How to Make Good Decisions: 14 Tools for Making Tough Life Choiceshttps://decideyourlegacy.com/make-good-decisions-part-1/00:00 Overcoming Team Goal Resistance05:11 Navigating Success and Struggles08:57 Quarterly Sales and Goal Focus09:51 Dad's Achievements at 8616:12 Recognizing and Overcoming Goal Dread18:57 Clarity Overcomes Ambiguity20:51 Clarifying Vision and Addressing Fear24:44 Quarterly Goal Setting Strategy28:16 "Importance of Measuring Progress"30:08 Tracking Progress with MetricsCOURSES:Shatterproof Yourself  Be sure to check out Escape Artists Travel and tell them Decide Your Legacy sent you!

(0:00) Felger, Mazz, and Murray begin the third hour with a conversation about Stefon Diggs and his odd behavior with the Patriots. (12:18) Caller reactions about Nathaniel Lowe, the Red Sox bullpen, Drake Maye, and more! (25:34) Reaction to MLB Commissioner Rob Manfred hinting at realigning the entire MLB. (35:35) The guys give their thoughts on the NFL trying out an automated ball measurement system instead of bringing out the chains.

What most stood out to you during the Steelers preseason game? Bob points to Roman Wilson standing out with two catches. Austin is more encouraged with Kaleb Johnson, but it was against backups. Joe noticed the virtual spotting of the football, which took a while to announce. It's confusing.

Hour 3 with Bob Pompeani and Joe Starkey: What most stood out to you during the Steelers preseason game? Bob points to Roman Wilson standing out with two catches. Art Rooney II thinks the crowd at the draft will be the largest crowd in Pittsburgh history.

Total ankle arthroplasty (TAA) is a common method of treatment for end-stage ankle arthritis (ESAA). The utilization of Patient-Reported Outcomes Measurement Information System (PROMIS) allows for standardized assessment of patient-driven outcomes, but few studies have been published on outcomes of TAA using PROMIS. The purpose of this study was to describe the recovery trajectory of patients undergoing TAA for ESAA for up to 1 year after surgery using PROMIS scores for physical function (PF), pain interference (PI), and depression (DP). In conclusion, this study demonstrates that patients who underwent primary TAA have improvements in PROMIS scores at several different time points up to 1 year after surgery. Patients can expect an improvement in pain and function from baseline within 3 months from surgery. Most improvements occur within the first 6 months. More than half of the patients will achieve a PF and PI score within 1 SD of the national average by 6 months, but it can take up to a year for most patients to reach this. Understanding the trajectory of patient recovery at different time points after primary TAA can help set patient expectations and guide intervention.   Click here to read the article.

Send us a textWhen Fred Marcil searched for a tool that would measure a patient's bite force, he couldn't find what he was looking for - so he just decided to invent it himself! We're so impressed with the creation of Innobyte and cannot wait to share all the benefits with all of you

Send us a textIn this episode of Marketing Espresso, I'm joined by Quinn Palmer from Grow Class to talk about something that's often oversimplified but hugely important – how to build marketing foundations that actually work for your business. We explore why so many businesses jump into tactics too quickly, the trap of chasing shiny marketing tools, and why slowing down to get clear on your goals and audience will always deliver better results.Quinn shares her experience working with brands who feel “stuck” in their marketing, either because they've been relying on outdated approaches or because they've been spread too thin across too many channels. Together, we unpack the importance of having a framework that keeps you consistent and confident in your decisions, even when the latest trend tempts you to pivot.We talk about the difference between “activity” and “strategy” in marketing, and why so many small business owners mistake being busy for being effective. Quinn offers practical advice on simplifying your approach without losing impact, and how to create a plan that supports your business objectives – not just your social feed.If you've ever felt overwhelmed by marketing, or you've wondered why your efforts aren't converting into results, this episode is a must-listen. You'll walk away with a better understanding of where to focus, what to measure, and how to build marketing systems that will work for you long-term.Key takeaways from this episode:Your marketing strategy should be built around your business goals, not the other way around.Consistency beats perfection – start with what you can sustain.Saying no to certain channels or tactics is just as important as saying yes to the right ones.Understanding your audience's needs is the best foundation for any marketing decision.Measurement and reflection are non-negotiable for long-term success.Action steps you can take today:Review your current marketing activity and check if it directly supports your business objectives.Identify one channel or activity to double down on for the next three months.Create a simple measurement plan to track the metrics that matter most to your business.Schedule regular time to review your marketing, adjust, and refine.Connect with QuinnDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries. Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Ace Hardware on LinkedIn at: http://acehardware.com Follow RedVest Media online at: http://redvestmedia.comMolly answers these questions:Ace has a unique position as a cooperative of independent retailers. How does that structure shape the way you approach retail media compared to traditional big-box retailers?We're read that Ace balances local relevance with national scale—how do you preserve that hyper-local feel while delivering a unified marketing message through Ace Media?Ace Rewards has over 71 million members with impressive active engagement—how are you leveraging this loyalty data to power Ace Media's audience targeting and personalization?Ace Media is launching with a full-funnel portfolio right out of the gate. What led to the decision to debut such a comprehensive offering instead of rolling it out incrementally?You're partnering with Epsilon and launching with interoperability across commerce platforms like Flywheel & Pacvue. How does this commitment to open infrastructure benefit your brand partners?Your approach to launch is intentionally curated, not a land grab for ad dollars. How are you choosing which brand partners to bring in first—and why is that intentionality important?Measurement seems to be a passion point for you. What can advertisers expect when it comes to transparency and performance reporting from day one?Looking ahead, what's your vision for how Ace Media will evolve—and how do you see it helping both national brands and independent store owners thrive over time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this enlightening presentation, Alex Meaney breaks down the fundamental concepts of airflow in HVAC systems using practical analogies and real-world examples. Rather than diving straight into complex mathematics, Alex focuses on helping technicians and contractors understand what's actually happening inside ductwork and why traditional design methods may be falling short in modern residential systems. Alex begins by addressing one of the most critical yet misunderstood aspects of ductwork: the exponential relationship between duct size and airflow capacity. He explains that the difference between a 6-inch and 7-inch duct isn't just 17% more capacity—it's actually 36% more, because airflow is determined by cross-sectional area (which increases geometrically) rather than linear measurements. This fundamental misunderstanding leads to significant underperformance in many HVAC installations. The presentation tackles the confusion surrounding pressure terminology in the HVAC industry, where the single word "pressure" is used to describe four distinct concepts: static pressure, velocity pressure, pressure loss, and external static pressure. Alex uses creative analogies, including a memorable demonstration with an inflatable tube dancer (referencing the "used car lot" in his title), to illustrate how static pressure and velocity pressure are always in balance—when one increases, the other decreases proportionally. A major focus of the discussion centers on why the traditional 0.1 inches of water column per 100 feet friction rate, long considered standard in residential duct design, is no longer adequate for modern systems. Alex explains that today's homes have evolved significantly: they're larger, use more restrictive filters for air quality, have more complex coil designs, and often place equipment in suboptimal locations. These factors combine to create much higher system resistance than the 0.1 standard was designed to handle. He advocates for using lower friction rates (like 0.06) and emphasizes that proper duct sizing is more critical than ever. The presentation concludes with practical insights about system design philosophy, emphasizing that while homeowners may not complain about poorly performing systems, HVAC professionals should use objective measurement tools rather than customer satisfaction as the primary indicator of system performance. Alex stresses that craftsmen in the field will make systems work regardless of design flaws, but this shouldn't excuse poor initial design practices. Key Topics Covered Duct Sizing Fundamentals The geometric relationship between duct diameter and airflow capacity Why linear measurements can be misleading when calculating system performance The critical importance of proper duct sizing in modern installations Pressure Concepts Demystified Static pressure vs. velocity pressure and their inverse relationship How pressure and friction work together in ductwork systems External static pressure as a measure of fan capability The role of pressure in airflow generation and control Friction and Resistance in Ductwork Understanding friction as the primary enemy of airflow How fittings create equivalent lengths of straight duct The impact of direction changes and system components on airflow Comparing flex duct vs. metal duct friction characteristics Modern System Design Challenges Why traditional 0.1 friction rates no longer work effectively The evolution of residential systems: larger homes, better filters, complex coils Equipment placement strategies and their impact on system performance The "war on sensible" and "war on blowers" affecting modern HVAC design Measurement and Verification Methods Tools for measuring static pressure and velocity pressure The importance of using objective measurement tools over customer satisfaction Available static pressure calculations and their practical applications Manual D design principles and their real-world limitations Practical Design Philosophy Working backwards from blower capacity rather than arbitrary friction rates Balancing system performance with budget constraints The importance of central equipment placement for optimal airflow Professional standards vs. "good enough" mentality in system design   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android