Podcasts about Measurement

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.This episode was recorded in Las Vegas Nevada at CES 2026.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at : https://albertsonsmediacollective.com/Here's what we asked her:Liz, you've just crossed the one-year mark leading measurement and media at Albertsons Media Collective. Looking back, what surprised you most about the role—and what are you most proud of accomplishing in year one?In-store retail media has become one of the most talked-about topics in the industry. Why was it so important for Albertsons Media Collective to lean in here—and what problem were you trying to solve first?You first announced your in-store efforts at Cannes, and now at CES you're sharing pilot results. What did those pilots validate—and what did they challenge in your original assumptions?You've highlighted a Mondelez and Sargento case study—what made those partners a strong fit for in-store activation, and what outcomes should brands be paying attention to?From a retailer perspective, what does it actually take to scale in-store retail media without compromising the shopper experience or store operations?You've been very vocal about transparent measurement. Why is that such a critical foundation for retail media relationships, especially as in-store and offsite continue to grow?Albertsons Media Collective has done some creative things—like the BOGO Blitz with enterprise media match and the Alby Awards with guaranteed ROAS. What was the thinking behind rewarding performance in these ways?As we look toward 2026, how do you see measurement evolving—especially across in-store, onsite, and offsite—and what should brands and retailers be preparing for now?You're showcasing future-state demos here at CES. Without giving too much away, what should the industry be excited about when it comes to where in-store and retail media are headed?For brands and retailers listening who want to be ready for what's next in retail media, what's the one mindset shift—or capability—they need to start building today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it's harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what's working now and what's coming next, according to: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike.  From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don't miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi's Gold Bond, brings a powerful brand perspective rooted in authenticity and cultural relevance. She talks candidly (and I sing) about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—showing how human connection and business results don't have to be at odds. Hint: They paired perfectly with celebrity Chelsea Handler over shared values and love of the product! Chelsea Handler Skiing with Gold Bond! (And learn why Kimberly wears a “cape,” and owes a debt of gratitude to women who help women!) Jennifer Louie Oon, SVP of Sales at DAX US, closes the loop with a look at audio advertising today—and why its moment is now…especially when brands can reach markets or audiences other platforms  or apps often miss. She explains how DAX is solving for that, along with measurement tools that can finally demonstrate audio's impact in real time and the power of advertisers still having presence in screen-free moments. (And find out why old school Legos really grabbed her during the world's largest tech show!)  Get some practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or hype…and with a little bit of singing and laughs! Key Moments & Time Codes 00:00–01:22 — Why this episode connects audio, TV, brand marketing, and ad tech 03:29–04:43 — Why karaoke is becoming a serious media business Jim Riley explains how Stingray turned a universal behavior—singing in the car—into a gamified, social, and monetizable experience across TVs and automotive dashboards. 05:40–06:20 — From couch to car to checkout Jim outlines Stingray's vision for linking TV, in-car audio, and retail media—following consumers across environments and tying media exposure to real-world action. 08:02–08:37 — When advertising doesn't belong everywhere A candid discussion on why karaoke stays ad-free, how premium experiences are monetized differently, and what “everybody wins” actually looks like in practice. 12:44–13:20 — “Let it go” as a marketing strategy Kimberly Hairston-Hicks shares why perfection is the enemy of progress—and how letting go of control creates stronger brands and better outcomes. 18:19–20:29 — Authenticity beats star power Kimberly breaks down the Gold Bond–Chelsea Handler partnership, revealing why shared values—not celebrity size—drive cultural relevance and real KPIs. 21:01–22:11 — When impressions aren't the point anymore A reframing of success: why cultural moments, memory, and longevity matter just as much as raw reach—and how brands should measure that. 26:07–27:25 — Beauty, confidence, and showing up fully A powerful, personal exchange on how products—and leadership—can change how people feel about themselves, from the boardroom to daily life. 35:07–36:05 — Audio measurement finally catches up Jennifer Louie Oon explains how DAX is using brand-lift measurement to prove what audio has always delivered—and why this changes how brands plan media. 37:18–38:06 — Why audio's moment is now Screen-free moments, smarter targeting, and better measurement come together—making the case for audio as a core, not supplemental, channel in 2026 planning. Connect with: Jim Riley Kimberly Hairston-Hicks Jen Oon Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

Leadership training is rarely short on inspiration, but it's often short on impact. In this episode of Sticky From The Inside, Andy Goram is joined by Dr Jenn Yugo, Managing Director of Corvirtus and an industrial–organisational psychologist, to explore why so much leadership training fails to create lasting behaviour change. Jenn explains that the problem isn't motivation, effort, or even the quality of the training itself. It's that organisations treat behaviour change as a one-off learning event rather than a system supported by environment, habits, identity and social reinforcement. Together, Andy and Jenn unpack what the science of behaviour change actually tells us, from the forgetting curve and feedback loops, to the powerful role of values, authenticity and team involvement. This conversation challenges the idea that leaders need to “do more”, and instead reframes leadership growth as doing things differently, consistently, and together. If you've ever wondered why great leadership intentions fade once people return to the day job, this episode offers a grounded, human, and evidence-based answer. ----more---- Key Takeaways One-off learning moments aren't enough. The forgetting curve shows how quickly knowledge fades without reinforcement. Leadership training isn't a motivation problem, it's a behaviour change problem. Jenn reframes development as sustained behavioural shift, not information intake. Environment beats willpower. Feedback loops, systems and social support matter more than personal discipline. Lasting change is social, not solo. Leaders who involve their teams in their development see far greater impact over time. ----more---- Key Moments The key moments in this episode are: 01:11 – Why Leadership Training Creates Energy but Rarely Lasts 03:52 – Introducing Jenn Yugo and Her Work in Behavioural Psychology 06:20 – Moving from Academia to Business: Applying Behavioural Science at Work 09:15 – Leadership Development as a Behaviour Change Challenge 13:10 – The Science Behind Why Training Is Quickly Forgotten 16:40 – Why Leaders Blame Themselves When Change Doesn't Stick 20:05 – The Role of Environment, Feedback Loops and Daily Systems 24:10 – Values, Identity and Authenticity in Leadership Behaviour Change 28:40 – Involving Teams in Leadership Development to Reinforce Change 32:55 – Open Learning, Peer Connection and Cross-Organisational Insight 37:15 – Designing Leadership Development as a Journey, Not an Event 42:10 – Sustaining Behaviour Change Through Habits, Nudges and Measurement ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Dr Jenn Yugo on LinkedIn here Find the Corvirtus website here ----more---- Full Episode Transcript Get the full transcript of the episode here

Send us a textIn this episode, AMEC's CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader in communication measurement and evaluation and a sought-after speaker on PR, media relations, and metrics.Five things you'll learn from this episode:1. The 7 Barcelona Principles Explained2. How to apply the Barcelona Principles 4.0 to measure and evaluate PR effectiveness across channels3. How AMEC's Integrated Evaluation Framework can guide planning, measurement, and reporting in your organization4. Practical ways to use data ethically to build credibility, trust, and impact in communications5. How professional development and resources from AMEC can strengthen measurement skills and PR strategy Quotables“When we looked at the Barcelona Principles, because they were rooted in best practice, a lot of them are just making them clearer statements.” — Johna Burke"Supporting the Barcelona Principles, being compliant, helps communicators make a greater value to their organization and gives credibility and reliability to their data." — Johna Burke“It gives you the planning elements, and it is a fill in the text box for what you are doing, starting with your objective and going through to put your activities, your outputs, the outcome, so that when you use this with your team and you put everything in the framework, it also helps you understand which efforts are paid, earned, shared, and owned.” — Johna Burke“Use it as the planning tool as much as you use it as a measurement tool, which arguably, if you're doing measurement effectively, you need to have good concrete planning in place to have those well-defined objectives to know and understand what's working and what's not working.” — Johna BurkeIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Johna BurkeJohna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC), has more than 30 years of experience driving results in marketing, public relations, investor relations, general management, communications, strategy, and operations for B2B and B2C organizations. She is an expert in strategic planning, analytics, research, business growth, and operational efficiency and is a national and international speaker on PR, media relations, measurement, social media, and metrics. With over 20 years of focused experience in B2B and B2C marketing and public relations, Johna is recognized globally for her leadership in communication measuSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating the evolving landscape of digital advertising. Tune in to learn from her experiences and gain valuable advice for aspiring leaders. Takeaways Julie's career has been fueled by authenticity and mentorship. Trust is essential in leadership and team dynamics. Change is a constant in the tech industry, requiring adaptability. Measurement in advertising must evolve to keep pace with consumer behavior. The future of advertising is promising, with a focus on data-driven insights. Women in tech face unique challenges but can overcome them with support. Mentorship is crucial for personal and professional development. Authenticity in leadership fosters a positive work environment. The advertising industry is ripe for innovation and change. Building trust with teams leads to better outcomes. Chapters 00:00 Introduction to Julie Van Ullen 01:04 Julie's Career Journey and Mentorship 04:01 The Importance of Authenticity in Leadership 08:38 Transitioning from Traditional to Connected Television 11:37 The Role of Measurement in Advertising 14:05 Positive Outlook for the Future of Advertising 15:33 Navigating Gender Dynamics in Ad Tech 19:55 The Power of Mentorship and Support Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textMost employee goal systems fail for one simple reason: they measure output, not purpose.In this episode we break down why people don't disengage from work—they disengage from work that feels meaningless. Real performance doesn't come from pressure or metrics alone; it comes from alignment, ownership, and visible progress in both life and work.This conversation challenges the idea that employees should only have goals tied to company KPIs. Instead, it explores how personal goals, skill development, budget ownership, and peer-led problem solving create higher engagement, stronger accountability, and real behavioral change. You'll hear why the best leaders give people projects they care about, trust them with responsibility, and measure success using both qualitative and quantitative data.We dive into how to read between the lines when employees tell you what they think you want to hear, why collaboration outperforms top-down correction, and how adaptability separates growth-oriented teams from stagnant ones. From hiring change-makers to redefining what “ownership” really means, this episode reframes performance management as a human system—not a spreadsheet.If you want employees who think, care, and grow—this episode shows you how to build the structure that makes it possible.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

In this unedited, on-site conversation with cosmologist Dr. Brian Keating, we examine what counts as evidence in modern physics by pressing on one of cosmology's most trusted observations: the cosmic microwave background. The discussion centers on a core tension between measurement and interpretation—specifically whether a near-perfect black body spectrum can reasonably be attributed to an early-universe plasma. As assumptions about the Big Bang, black body radiation, and material physics are questioned, the exchange becomes increasingly uncomfortable, revealing how deeply theoretical commitments shape scientific judgment. What emerges is not a verdict, but a rare, unfiltered look at how evidence, authority, and first principles collide in contemporary physics.PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00 Go! An emotionally charged take on physics00:06:00 Reexamining the Story We Tell About the Universe00:11:00 The Three Pillars of the Big Bang00:13:00 How the CMB Is Actually Measured00:16:00 The Surface of Last Scattering Explained00:18:00 Why the CMB Is Considered a Relic of a Hot Universe00:20:22 Measuring Expansion Without Direct Distance00:21:27 Atomic Simplicity and Early-Universe Conditions00:23:04 Is Science a Narrative or an Empirical Model?00:25:19 Historical Cosmology and Paradigm Shifts00:28:22 Why the CMB Is the Most Perfect Black Body Ever Measured00:33:30 What Produces Black Body Radiation in the Laboratory00:35:09 Can Gaseous Plasma Produce a Perfect Thermal Spectrum?00:36:58 When the Universe Became Transparent00:38:51 Expansion Assumptions and Acoustic Evidence00:39:34 Material Structure and Black Body Precision00:43:02 Measurement vs Interpretation in Cosmology00:44:11 Does the CMB Really Prove the Big Bang?00:47:00 Would Emissivity Errors Change Cosmology?00:50:02 Lab Black Bodies vs Cosmic Sources00:53:09 Are We Applying Earth Physics Correctly?00:56:26 Measuring Temperature vs Explaining Origins00:58:12 Emotional Attachment to Cosmological Models01:01:01 Gases Can't Radiate Planckian Spectra01:04:19 What Actually Makes a Black Body?01:05:56 How Cosmologists Use the CMB as a Thermometer01:08:32 Authority, Gatekeeping, and Scientific Credibility01:10:38 Would Alternative Models Change the Numbers?01:12:55 Could the CMB Be Local Rather Than Cosmic?01:16:11 Do Lattices Matter for Black Body Radiation?01:18:45 Precision, Agreement, and Cross-Checks01:20:22 A Philosophical Divide Over Evidence01:22:16 Peer Review, Outsiders, and First Principles01:24:07 Filtering Ideas and the Cost of Evaluation01:26:13 Expertise, Frustration, and Misalignment01:28:36 Who Bears the Burden of Proof?01:30:02 Expertise vs Novel Ideas in Physics01:31:25 Can Gases Ever Behave Like Black Bodies?01:33:42 The Sun is on Trial Too?#physics, #cosmology, #astrophysics, #quantummechanics , #bigbang, #cosmicmicrowavebackground, #philosophyofscience, #physicsfun , #theoreticalphysics, #spacetime , #fundamentalphysics , #longformpodcast, #physicspodcast, #philosophypodcast MERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/Follow EMarketer online at: http://emarketer.comLearn more about Sarah's research report “Retail Media Networks: Trends, Benchmarks, and Leadership in 2025” here: https://www.emarketer.com/content/retail-media-networks-trends-benchmarks-leadership-2025Sarah answers these questions:What led you to develop this new report on retail media networks. What were you hearing in the industry that made you believe this might resonate in terms of thought leadership?Your report highlights *strong strategic conviction but uneven operational maturity* across RMNs. Where do you see the biggest disconnect between ambition and enablement today—and what's driving that gap?Any thoughts on how organizations can choose a model that will drive success?Fewer than half of surveyed RMNs have cross-functional KPIs, and fewer than one-third tie incentives to merchandising teams. What's preventing incentive alignment, and what does “good” look like?Measurement and reporting ranked as *the most pressing challenge* for RMNs—especially proving incrementality. What innovations or methodological shifts do you expect will actually move the industry forward?Survey respondents anticipate future growth from a mix of in-store, onsite, and offsite channels. What formats or surfaces do you see emerging as the *next big accelerators* of RMN revenue?Respondents believe zero-click search and agentic AI will be *the most disruptive forces* shaping retail media over the next three years. How should brands and RMNs prepare for this shift?RMNs say that next year, their top priorities will shift toward *tech modernization, data infrastructure, and off-site media acceleration.* What will separate the networks that actually deliver from those that simply aspire?How do interested professionals learn more about this research report?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode: 2038 Putting a leap second in an elastic year.  Today, we add a second to our lives.

Stephen Garten sits down with Cyndi Court to mark the TGR Foundation's 30th anniversary and unpack how the foundation evolved from golf clinics into a scaled education model centered on “Learning Labs.” Cyndi explains how TGR built a repeatable program framework, standardized curriculum, and modern measurement systems before expanding to new cities. The conversation also covers durable skills, partnerships that actually work, earned revenue through events, and what makes a strong nonprofit board.Key topics coveredThe origin story of TGR Foundation (1996) and Tiger Woods' family values of “sharing and caring”The post 9/11 shift toward education and deep community investmentWhat a “Learning Lab” is, and why it is not a school or a drop-in centerProgram pillars: STEAM, health and well-being, career and college readinessWhy TGR added the “A” in STEAM, creativity and curiosity in the AI eraScaling responsibly: standardization, tech infrastructure, and measurement before expansionHow TGR measures outcomes, including durable (soft) skillsPartnerships: how to say no, avoid mission creep, and use guiding principlesEarned revenue and sustainability through TGR Live eventsLeadership lessons and building an engaged board that understands nonprofit economicsHow listeners can volunteer and support the Learning LabsTGR Foundation timeline and growth1996: Foundation launched as Tiger turns proEarly years: Golf clinics and introducing golf to youth from under-resourced communitiesPost 9/11: Tiger refocuses foundation on education and invests deeply in his hometown communityAnaheim Learning Lab: First flagship model, 35,000 sq ft, operating for 20 yearsPhiladelphia Learning Lab: Opened April 1, 30,000 sq ft on Cobbs Creek campusPlanned expansion:Los Angeles: Early 2027 (Lulu's Place campus)Atlanta: Later 2027 (with proximity to Atlanta Technical College)Augusta: Early 2028 (in partnership with Augusta National)What makes the Learning Lab model differentStructured programming, not a hangoutFree access for kids and familiesMultiple delivery formats:School field trips (plus teacher professional development)After school programming (critical hours for youth safety)Summer camps (preventing summer learning loss) ---------------------------About Charity ChargeCharity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

Happy 2026! Time to dust off the crystal ball.Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller's market?Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:Hernan Lopez, (Founder of Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek, (VP of Client Services, Oxford Road)Neal Lucey, (EVP, Strategy & Product, Oxford Road)They're talking: Audio's Rise, Standardization (Finally!), Seller's Markets, and more. Let's dig in.“ My prediction is: the buyer's market has officially ended.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Walmart Connect launches comprehensive AI-powered advertising tools, including the Marty advertising assistant for Sponsored Search campaigns and GenAI creative generators that reduce production time by 80%.Albertsons Media Collective unveils in-store incrementality measurement capabilities using matched-market methodology, with early Mondelēz campaign showing 14% sales lift and setting new industry standards for causal measurement.Amazon must face class-action lawsuit over COVID-19 price gouging allegations, with judge ruling customers had "no meaningful choice" during lockdowns and citing price increases as high as 1,800% on essentials.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

In this episode, Shannon Werb, CEO of Array Behavioral Care, discusses how an employed clinical workforce, interoperable technology, and evidence based care pathways are helping health systems deliver consistent, high quality behavioral health services. He shares lessons on integration, scalability, and why measurement based care is becoming an operational standard rather than a nice to have.

In this enlightening episode of our podcast, Dr. Olli Tikkanen engages in a deep dive with the renowned Professor James F. Sallis, the newly appointed Distinguished Professor in the Department of Family Medicine and Public Health at the University of California, San Diego. Professor Sallis, also the Director of Active Living Research and an "obesity warrior" as dubbed by Time Magazine, brings to the table over 40 years of experience in the field of physical activity and behavioral medicine. The discussion kicks off with an exploration into the evolution of physical activity recommendations and the challenges faced in the past four decades. Professor Sallis shares invaluable insights into the meticulous process of developing reliable measures, from questionnaires to accelerometers guidelines, emphasizing the importance of accurate measurement in advancing scientific research. As the conversation progresses, listeners are treated to a historical perspective on the development of these measures and the significance of adapting them to the ever-evolving world of technology and sedentary behavior. Whether you're a researcher, a student, or simply someone interested in the intricacies of physical activity and its measurement, this episode promises a wealth of knowledge. _________________________________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- SB and PA measurements, analysis, and feedback made easy.  Learn more about Fibion Research --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Collect self-report physical activity data easily and cost-effectively with Mimove. --- Explore our Wearables,  Experience sampling method (ESM), Sleep,  Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen Follow Fibion on Twitter https://twitter.com/fibion https://www.youtube.com/@PA_Researcher

What makes a coach truly stand out—and consistently get results? In this conversation with Francie Jain, we unpack the core characteristics of amazing coaches:Original IP + real point of view: Build frameworks, assessments, and content that differentiate you.Visible energy: The spark in your eye matters—buyers feel conviction and depth.Business boundaries: Why getting paid in advance protects presence and performance. Peer power: Find a coaching “sparring partner” to sharpen skills, share referrals, and stay resilient.Repurposing mastery: Turn one asset into many—podcasts, shorts, posts, newsletters—to grow authority.Professional basics: A simple website and dialed-in LinkedIn pass corporate due diligence fast.Measurement mindset: Tie your work to outcomes leaders can see and share.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you'd like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that's coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, and how AI search is collapsing traditional channel boundaries while changing how buyers discover brands.They also dig into what's actually being cannibalized (undifferentiated, consensus content), how teams should rethink success metrics as clicks get harder to track, and what the velocity vs. quality debate looks like now—especially as some teams bet on subject-matter depth while others bet on scaled output with AI-assisted production.Key TakeawaysAI isn't “killing SEO” so much as reducing the value of undifferentiated, consensus content that used to earn easy traffic.Losing traffic doesn't automatically mean losing business value—teams should validate impact through conversions, leads, and pipeline, not sessions alone.AI visibility is increasingly a composite outcome of everything a company publishes and does (content, comms, brand, product, reviews, community, and customer experience).Measurement is getting harder as discovery shifts to “dark” channels (e.g., AI tools) and attribution breaks—teams may need new proxies and self-reported attribution.“Listicles dominate AI citations” may be partly a prompt and sampling bias problem—inputs strongly shape outputs and visibility reporting can be manipulated.The hardest visibility problem is higher up the funnel: influencing problem-aware searches before buyers even know what category or solution to ask for.Content teams are splitting into different bets: deep, SME-led quality (often from people who've done the job) vs. high-velocity production supported by AI.A modern in-house writer role trends toward “jack of all trades” output (research, PR-like writing, CEO comms, etc.), using AI to lower marginal cost without collapsing quality control.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it's just not being consistently applied.This special compilation brings together the most defining moments from Matt and Coty's conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.You'll hear perspective on:✅ Why event portfolio design and success metrics matter more than how many shows you attend✅ How measurement, not attribution perfection, creates credibility with leadership✅ What real sales alignment and follow-up ownership look like when events are treated as business eventsListen with a pen in hand. This one isn't about inspiration, it's about how event marketers level up when execution stops being the end goal.--------------------- Episode LinksEP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025[https://www.buzzsprout.com/2035112/episodes/17614073](https://www.buzzsprout.com/2035112/episodes/17614073) EP 142 | The Current State of Events: Data, Strategy & Smarter Spend[https://www.buzzsprout.com/2035112/episodes/17196667](https://www.buzzsprout.com/2035112/episodes/17196667) EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results[https://www.buzzsprout.com/2035112/episodes/17703581](https://www.buzzsprout.com/2035112/episodes/17703581) --------------------- Connect With UsMatt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/) Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)  

Public schools are mandated to provide educational opportunities to all students and generally work very hard to support learners with profound deficits or differences. But what about learners who require enrichment rather than accommodations? Amy and Mike invited Kenneth Shores to examine the question of what public education owes to advanced students. What are five things you will learn in this episode? In theory, what is the purpose of public education? Why has public education struggled to support advanced students? Does harm occur when enrichment is withheld from thriving students? Why shouldn't families be responsible for providing enrichment? How does supporting advanced students align with the purpose of public education? MEET OUR GUEST Dr. Kenneth A. Shores is an associate professor specializing in education policy in the School of Education at the University of Delaware, and he is affiliated with the UD Center for Research in Education and Social Policy. His research is focused on educational inequality and encompasses both descriptive and causal inference. To this end, his work addresses racial/ethnic and socioeconomic disparities in test scores, school disciplinary policy, classification systems, and school resources. In addition, he has examined how improvements to school finance systems can reduce educational inequality and how vulnerabilities in school finance systems can contribute to it. Dr. Shores was a National Academy of Education/Spencer Dissertation Fellow, a Philanthropy and Civic Society Fellow, a Stanford Graduate Fellow, and an Institute of Education Sciences (IES) Predoctoral Fellow. In 2018, he was the co-recipient of the National Council on Measurement in Education's Annual Award for exceptional achievement in educational measurement. He received his Ph.D. in education policy analysis from Stanford University. Prior to graduate school, he was a middle school teacher on the Navajo Nation. Kenneth can be reached at https://kennethshores.com or kshores@udel.edu. LINKS Rethinking What Public Education Owes to Flourishing Children High-achieving students deserve to be challenged in school RELATED EPISODES WHY GIFTED PROGRAMS ARE UNDER ATTACK THE NECESSITY OF GIFTED AND TALENTED PROGRAMS HOW GRADING POLICIES INFLUENCE GRADE INFLATION ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright, Roots2Words, and College Eagle. Amy Seeley is the president of Seeley Test Pros and LEAP. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, get in touch through our contact page.  

POCUS Journal Podcast Episode 12: “Measurement of systolic blood pressure using POCUS with color Doppler compared to with an intraarterial line"Guest: Dr. Paul H. MayoDOI: https://doi.org/10.24908/pocusj.v10i02.19281https://pocusjournal.com/article/19281/

The Institute of Internal Auditors Presents: All Things Internal Audit In this episode, Pamela Stroebel Powers and James Rose unpack the new Global Practice Guide: Developing an Internal Audit Strategy, created to support Standard 9.2 in the Global Internal Audit Standards. They discuss why strategy is essential for internal audit functions, how it differs from the audit plan, and the importance of foresight, scenario analysis, and continuous development. They also explore the connection between strategy and performance measurement, and how these tools help internal auditors stay aligned with organizational objectives. HOST:Pamela Stroebel Powers, CIA, CGAP, CRMA, CPA Director of Professional Guidance, Public Sector, The IIA GUEST:James Rose, CIA, CRMA, CPA, CISA Managing Director, Sunhawk Consulting Member, International Internal Audit Standards Board (IIASB) KEY POINTS: Introduction to the New Global Practice Guide [00:00:02–00:00:30] Why Internal Audit Needs Its Own Strategy [00:00:51–00:01:33] How Internal Audit Strategy Differs from Organizational Strategy [00:01:55–00:03:39] Continuous Improvement as a Strategic Mindset [00:03:42–00:04:44] Strategy vs. the Internal Audit Plan [00:04:55–00:07:54] Building Capabilities for the Future, Not Just Executing Audits [00:05:35–00:07:33] Foresight and Scenario Analysis in Internal Audit Strategy [00:08:01–00:14:39] Predicting the Future: Preparing Internal Audit for Multiple Scenarios [00:10:19–00:13:54] Linking Strategy to Performance Measurement (Standard 12.2) [00:15:21–00:19:59] Balancing Required vs. Aspirational Performance Measures [00:16:40–00:19:26] Using Strategy and Measurement to Strengthen Governance Assurance [00:19:26–00:20:39] Wrap-Up and Available Companion Tools [00:21:20–00:23:09] IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: Global Practice Guide: Developing an Internal Audit Strategy Vision 2035 2026 Fraud Unmasked Virtual Conference Global Internal Audit Standards Performance Measurement Tool Internal Auditing Competency Framework Templates Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple Podcasts Spotify Libsyn Deezer

Scott Winship joins Marian Tupy to discuss how bad measurement choices distort the picture of poverty and inequality in the United States.

F.O.C.U.S. = Follow One Course Until Success. It's the simplest habit you'll ever learn and the most life-changing one you'll ever master. In this episode, Kelly Siegel delivers the single business habit that will transform your results in 2026: relentless, disciplined focus. Not chasing shiny objects. Not trying 10 strategies at once. Not quitting when it gets hard. Kelly breaks down why people fail (it's NOT laziness), why your brain sabotages new goals, how to choose the one thing that actually moves the needle, and how measurement becomes your greatest superpower. If you're tired of starting over, overwhelmed by distractions, or jumping from idea to idea… this episode is your reset. 2026 will not reward the most talented person. It will reward the most focused one. Key Takeaways

Videos of humanoid robots dancing, doing cartwheels, putting clothes in a washing machine, and serving drinks are all over social media. And tech CEOs are telling us to prepare for the forthcoming humanoid army that's going to totally change our lives for the better.But what's real? Where are we with this technology? Are these humanoids robots ready to take washing the dishes off our plates, or work beside us in warehouses?Tech journalist James Vincent became an expert on the subject when he toured humanoid robot factories and rubbed shoulders with robots themselves for a feature story he wrote for Harper's Magazine. He joins Host Flora Lichtman with perspective on the hype.Guest: James Vincent is a journalist who's written for The Verge and The Guardian, and author of the book Beyond Measure: The Hidden History of Measurement. Transcripts for each episode are available within 1-3 days at sciencefriday.com.  Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

This episode of the Oil & Gas Measurement Podcast features a conversation with Chris Harlow, the Manager of Level Technologies at Rosemount, Inc., about production level measurement. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

에베소서 3:8-21 3:8 하나님께서 모든 성도 가운데서 지극히 작은 자보다 더 작은 나에게 이 은혜를 주셔서, 그리스도의 헤아릴 수 없는 부요함을 이방 사람들에게 전하게 하시고, 3:9 만물을 창조하신 하나님 안에 영원 전부터 감추어져 있는 비밀의 계획이 무엇인지를 [모두에게] 밝히게 하셨습니다. 3:10 그것은 이제 교회를 통하여 하늘에 있는 통치자들과 권세자들에게 하나님의 갖가지 지혜를 알리시려는 것입니다. 3:11 이 일은, 하나님께서 우리 주 그리스도 예수 안에서 성취하신 영원한 뜻을 따른 것입니다. 3:12 우리는 그리스도를 믿음으로써, 그분 안에서 확신을 가지고, 담대하게 하나님께 나아갑니다. 3:13 그러므로 여러분을 위하여 당하는 나의 환난을 보고서, 여러분이 낙심하는 일이 없기를 바랍니다. 내가 당하는 환난은 여러분에게는 영광이 됩니다. 3:14 그러므로 나는 아버지께 무릎을 꿇고 빕니다. 3:15 아버지께서는 하늘과 땅에 있는 각 족속에게 이름을 붙여 주신 분이십니다. 3:16 아버지께서 그분의 영광의 풍성하심을 따라 그분의 성령을 통하여 여러분의 속 사람을 능력으로 강건하게 하여 주시고, 3:17 믿음으로 말미암아 그리스도를 여러분의 마음 속에 머물러 계시게 하여 주시기를 빕니다. 여러분이 사랑 속에 뿌리를 박고 터를 잡아서, 3:18 모든 성도와 함께 여러분이 그리스도의 사랑의 너비와 길이와 높이와 깊이가 어떠한지를 깨달을 수 있게 되고, 3:19 지식을 초월하는 그리스도의 사랑을 알게 되기를 빕니다. 그리하여 하나님의 온갖 충만하심으로 여러분이 충만하여지기를 바랍니다. 3:20 우리 가운데서 일하시는 능력을 따라, 우리가 구하거나 생각하는 것 이상으로 더욱 넘치게 주실 수 있는 분에게, 3:21 교회 안에서와 그리스도 예수 안에서, 영광이 대대로 영원무궁하도록 있기를 빕니다. 아멘.

On today's EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-blueprint-better-measurement-part-2-with-amazon-ads-emarketer-miniseries   © 2025 EMARKETER   Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. 

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

I'm thrilled to share the latest episode of our podcast, featuring an inspiring conversation with Scott Jagodzinski , the founder of Argent Alpha and author of the bestselling book Harder to Kill. Scott's mission is to help men over 50 rebuild their physical, mental, and emotional performance, making the second half of their lives their strongest yet.Here are some key takeaways and intriguing insights from our chat:Scott's Personal Health Journey  • Overcoming Knee Issues: Scott shares his battle with severe knee problems and how he avoided surgery through regenerative therapies and lifestyle changes.  • Creating Argent Alpha: His journey led to the creation of Argent Alpha, a community focused on men's health and performance after 50.Core Principles of Argent Alpha  • Truth-Telling: The importance of honest self-assessment in recognizing and addressing the invisible decline many men face as they age.  • Future Self Vision: Creating a compelling vision of who you want to become as a powerful motivator for change.The Five Key DriversMindset: Adopting a growth mindset and lifelong learning.Sleep: Prioritizing quality sleep as a critical recovery tool.Nutrition: Focusing on protein-centric meals and reducing processed foods.Fitness: Emphasizing strength training, mobility work, and cardio.Hydration: Ensuring proper hydration as a vital component of health.Standards, Measurement, and Accountability  • Setting High Standards: Defining and measuring standards in all five key areas.  • Accountability: The role of community and accountability partnerships in achieving sustainable health improvements.Advanced Health Protocols  • Innovative Therapies: Scott's use of supplements and peptides to support recovery and health.  • Proactive Health Management: Encouraging men to become the "CEO of their health" and explore integrative or functional medicine.Leadership and Legacy  • Leading from the Front: Scott's philosophy of leading by example and continuous learning.  • Redefining Success: Shifting focus from traditional markers to the impact on family, friends, and community.Practical Tips and Motivational Insights  • Daily Habits: Simple yet powerful guidelines like "break a sweat every day."  • Community Support: The value of brotherhood and camaraderie in the journey to better health.Scott's message is clear: men over 50 are not destined for decline. With the right mindset, standards, and support system, they can redefine aging, achieve remarkable health and performance, and leave a meaningful legacy.I hope these insights spark your curiosity and inspire you to listen to the full episode. Let's continue to challenge limiting beliefs about aging and strive for a vibrant, fulfilling second half of life.Stay curious and keep thriving!P.S. Don't forget to check out Scott's book Harder to Kill and explore the Argent Alpha community for more resources and support.Send us a textConnect with Kip on LinkedInhttps://www.linkedin.com/in/kipknippel/Watch Bite-Sized Clips on YouTubehttps://www.youtube.com/@capitalistculture/shorts

In this episode, Dr. Stuart Slavin speaks with Dr. Kimara Ellefson, national director of Strategy and Partnerships for the Kern National Network for Flourishing in Medicine (KNN). Together they explore how the concept of flourishing—defined as "a wholeness of being and doing"—can transform the culture of medicine beyond burnout prevention toward purpose, belonging, and growth. Dr. Ellefson discusses KNN's framework of caring, character, and practical wisdom, and shares how institutions can cultivate environments that nurture both individual and collective well-being. The conversation highlights measurement strategies; resident-led initiatives; and the power of small, everyday actions to create meaningful, lasting change in health care. Podcast Chapters (00:00) – Intro & Welcome (00:14) – Guest Background: Dr. Kimara Ellefson (00:55) – What Is Flourishing and Why It Matters (02:48) – Moving Beyond Burnout: What can we do? (04:16) – Residents: Connection & Belonging (05:02) – About the Kern National Network (KNN) (05:54) – KNN's Framework for Flourishing (07:45) – Kimara's Professional Journey & Personal Insights (09:27) – Engaging with KNN (10:00) – Measuring Flourishing: Tools and Challenges (12:28) – Avoiding Reductionism in Measurement (14:12) – Innovative Projects in GME: Flourishing in Action (17:38) – Aspirations for Flourishing in Healthcare (20:31) – Message for the Listeners: Everyday Change (21:38) – Closing Thoughts & Resources

Edwin Chen is the founder and CEO of Surge AI, the data infrastructure company behind nearly every major frontier model. Surge works with OpenAI, Anthropic, Meta, and Google, providing the high-quality data and evaluation infrastructure that powers their models.  Edwin reveals why optimizing for popular benchmarks like LMArena is "basically optimizing for clickbait," how one frontier lab's models regressed for 6-12 months without anyone knowing, and why the industry's approach to measurement is fundamentally broken. Jacob and Edwin discuss what actually makes elite AI evaluators, why "there's never going to be a one size fits all solution" for AI models, and how frontier labs are taking surprisingly divergent paths to AGI. (0:00) Intro(0:56) The Pitfalls of Optimizing for LMArena(4:34) Issues with Data Quality and Measurement(9:44) The Importance of Human Evaluations(13:40) The Rise of RL Environments(17:21) Challenges and Lessons in Model Training(19:59) Silicon Valley's Pivot Culture(23:06) Technology-Driven Approach(24:18) Quality Beyond Credentials(27:51) Impact of Scale Acquisition(28:35) Hiring for Research Culture(30:48) Divergence in AI Training Paradigms(34:16) Future of AI Models(39:32) Multimodal AI and Quality(43:44) Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

The first in a new mini-series producing in partnership with World Bank Group. In this follow-up to our previous episode on driving intelligent outcomes, Lisandro Martin sits down with Professor Dennis Campbell of Harvard Business School for a deep and thought-provoking conversation. Together, they explore why focusing on outcomes—not just processes—can inspire organizations to think bigger, collaborate more effectively, and embrace entrepreneurial approaches. The discussion uncovers how AI is revolutionising results measurement, redefining outputs and outcomes, and enabling faster, more adaptive decision-making. From the concept of “perpetual beta” to breaking down bureaucratic complexity into bite-sized solutions, this episode offers practical insights for leaders navigating a rapidly changing world.

BONUS: The Agile Organization as a Learning System Think Like a Farmer, Not a Factory Manager "Go slow to go fast. If you want to go somewhere, go together as a team. Take a farmer's mentality."   Simon contrasts monoculture industrial thinking with the permaculture approach of Joel Salatin. Industrial approaches optimize for short-term efficiency but create fragile systems. Farmer thinking recognizes that healthy ecosystems require patience, diversity, and nurturing conditions for growth. The nervous system that's constantly stressed never builds much over time—think of the body, trust the body, let the body be a body. Value Masters, Not Scrum Masters "We need value masters, not Scrum Masters. Agile is a useful tool for delivering value, but value itself is primary. Everything else is secondary—Agile included."   Tom makes his most provocative point: if you asked a top manager whether they'd prefer an agile person or value delivery, the answer is obvious. Agile is one tactic among many for delivering value—not even a necessary one. The shift required is from process mastery to value mastery, from Scrum Masters to people who understand and can deliver on critical stakeholder values. The DOVE Manifesto "I wrote a paper called DOVE—Deliver Optimum Values Efficiently. It's the manifesto focusing on delivering value, delivering value, delivering value."   Tom offers his alternative to the Agile Manifesto: a set of principles laser-focused on value delivery. The document includes 10 principles on a single page that can guide any organization toward genuine impact. Everything else—processes, frameworks, methodologies—are secondary tools in service of this primary goal. Read Tom's DOVE manifesto here.  Building the Glue Between Social and Physical Technology "Value is created in interactions. That's where the social and physical technology meet—that joyous boundary where stuff gets done."   Simon describes seeing the world through two lenses: physical technology (visible tools and systems) and social technology (culture, relationships, the air we breathe). Eric Beinhoeker's insight is that progress happens at the intersection. The Gilbian learning loops provide the structure; trust and human connection provide the fuel. Together, they create organizations that can actually learn and adapt.   Further Reading To Support Your Learning Journey Resources & Further Reading Explore these curated resources to deepen your understanding of strategic planning, value-based management, and transformative organizational change.    

On today's EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an advertiser, how Amazon Ads defines omnichannel metrics, and a few examples of campaigns that have performed particularly well. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-blueprint-better-measurement-part-1-with-amazon-ads-emarketer-miniseries   © 2025 EMARKETER   Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. 

BONUS: Testing as Measurement—Why Bug-Hunting Misses the Point With Tom Gilb and Simon Holzapfel The Revelation That Almost Caused a Car Crash "Tom said like 10 sentences in a row, kind of like a geometric proof, that just so blew my mind I almost drove off the road. I realized I had wasted hundreds of hours in boardrooms arguing about errors of which we were aware of perhaps 10%."   Simon shares the moment Tom's framework clicked for him. The insight? Traditional testing—finding bugs and defects—is the wrong focus entirely. It's a programmer's view of the world. Managers don't care about bugs; they care about results, about improvements in their business. Tom calls this shift moving from "testing" to "measurement of enhanced or increased value at every cycle." The American Toast Problem "How do we make toast in America? We burn the toast, and then we pay someone to scrape off the black bits off the bread."   Vasco invokes Deming's classic analogy to describe traditional software testing. The entire testing-at-the-end approach is fundamentally wasteful. Instead, Tom advocates for continuous measurement against quantified values. If you expected 3% progress toward your goals this week and didn't get it, you've learned something critical: your strategy needs to change. If you did get it, keep going with confidence. Four Questions at Every Checkpoint "Where are we going? Where are we now? Where should we have been at this point? And why is there a gap?"   Drawing from fighter pilot doctrine, these four questions should be asked at every micro-cycle—not just at quarterly reviews. Fighter pilots ask these questions every minute during critical missions, with clear abort criteria if answers are unacceptable. Most organizations have no abort criteria for their strategies at all, guaranteeing they'll discover failures far too late.   About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

Video podcast wars. Reaching critical mass. Radio's reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:Hernan Lopez (Founder, Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek (VP, Client Services, Oxford Road)Neal Lucey (EVP, Strategy & Product, Oxford Road)The team is talking: Video Everything, Critical Mass, and Radio's Next Act. Let's dig in.“ Video is definitely the big story for 2025.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masheika Allgood delineates good AI from GenAI, outlines the environmental imprint of hyperscale data centers, and emphasizes AI success depends on the why and data.  Masheika and Kimberly discuss her path from law to AI; AI as an embodied infrastructure; forms of beneficial AI; if the GenAI math maths; narratives underpinning AI; the physical imprint of hyperscale data centers; the fallacy of closed loop cooling; who pays for electrical capacity; enabling community dialogue; starting with why in AI product design; AI as a data infrastructure play; staying positive and finding the thing you can do.  Masheika Allgood is an AI Ethicist and Founder of AllAI Consulting. She is a well-known advocate for sustainable AI development and contributor to the IEEE P7100 Standard for Measurement of Environmental Impacts of Artificial Intelligence Systems. Related Resources Taps Run Dry Initiative (Website) Data Center Advocacy Toolkit (Website) Eat Your Frog (Substack) AI Data Governance, Compliance, and Auditing for Developers (LinkedIn Learning) A Mind at Play: How Claude Shannon Invented the Information Age (Referenced Book) A transcript of this episode is here.

In the final podcast for 2025, APNIC Chief Scientist Geoff Huston discusses the problem of independent measurement in an Internet which is increasingly “going dark”. Communications has always included a risk of snooping, and a matching component of work to enhance privacy, from the simplest ciphers used in ancient times, techniques of hiding and discovering messages, attempts to prevent and detect intrusion of the mail, to adoption of telegraph codes, the cutting of telegraph wires in wartime (to force messages into radio where they could be listened to) and the development of modern encryption algorithms typically using the public-private keypair model. There has always been a story of “attack” and “response” in how we communicate privately. Aside from matters of state security, banking and finance at large depend on a degree of privacy and now require it under legislation to enable use of creditcard information online. Many other contexts have an assumption of privacy, and use technology to try and preserve it. Fundamentally, individuals in their use of the Internet are entitled to expect a level of privacy where the state permits it. The publication of RFC7258 “Pervasive Monitoring Is an Attack in 2014 formalised a belief that the intrusion of third parties into a communication between two ends demanded a technology response to exclude them, where possible. Protocol designers and Internet Engineers took up the challenge. This position led over time to a marked increase in the adoption of privacy enhancing protocol features. For example, the web moved from HTTP: denoted URLs to HTTPS: where the content is protected by the Transport Layer Security (TLS) encryption protocol, which now overwhelmingly predominates in the at large. However, significant aspects of Internet communications “leak” information to third parties. Between an individual and a web service lies their provider, unknown numbers of intermediate providers, typically a content distribution system hosting the web site in a local copy, all of whom have opportunities to see and understand what is being done, and by whom. In particular the DNS typically exposes the name and address of the site being connected to across all kinds of protocols (not just the web) and exposes it to unknown intermediary systems as the DNS lookup is processed. In response to this, services are emerging which break down the DNS into dissociated queries: what is being looked for, and who is looking for it, and use intermediary services which may know one, but not both: Questions are seen to be asked, but by who is now hidden. If you know who is asking, you don't know what they are asking for. Combined with newer network protocols like QUIC which imposes a strong end-to-end encryption model which even hides the inter-packet size and timing information (another form of leak which can be used to reconstruct what kind of traffic is flowing) it has become increasingly hard for an independent researcher to see inside the network: It's going dark. Geoff explores the nature of privacy in the Internet at large, and how APNIC Labs gets round this problem with it's measurement system. PING will return in January 2026 with another season of episodes. Until then, enjoy this final recording of 2025, and see you online, in the new year.

I sat down with Tusar Barik, the SVP of Marketing at the New York Times, who's just past his first year in this newly created role. We explored how the Times has transformed from a traditional newspaper into a multifaceted media company spanning news, games, podcasts, cooking, sports, and more. Tusar leads a comprehensive team managing everything from measurement and data insights to product marketing, editorial advertising opportunities, and traditional communications. What struck me most was learning that the Times now reaches over 150 million registered users with 50 to 100 million weekly engagers, seeing the highest growth among Gen Z adults and audiences in the Midwest and South. The digital advertising business delivered over 20% year-over-year growth, proving that quality journalism and a direct relationship with readers creates a powerhouse advertising platform.We dove deep into how the Times is meeting consumers where they are through video-forward strategies, producing over 75 hours of professional video monthly and transforming podcasts into multimodal shows available as both audio and video. Tusar shared insights on their Brand Match generative AI product that delivers 30% improvements in both click-through rates and brand lift by intelligently matching advertiser briefs with the right content. We explored how games like Wordle have been part of the Times' DNA since the 1940s crossword, how The Daily creates deeply personal connections with millions, and why the Times sees itself as a solar system with news at the center. The conversation revealed a company that's successfully balanced subscription-first strategy with a thriving advertising business by staying true to its mission while innovating how it reaches and serves audiences._______________________________________________Key Highlights

Only 15% of brand assets are truly distinctive. GoodRx broke their industry's mold with a prairie dog sidekick and singing cowgirl. But behind the bold creative lies a data-driven philosophy that challenges everything performance marketers think they know.This week, Elena, Angela, and Rob sit down with Ryan Sullivan, CMO of GoodRx. Ryan shares his evolution from hardcore performance marketer to someone who questions the very foundations of digital attribution. Learn why he's skeptical of multi-touch attribution, how GoodRx measures success through triangulation, and why increasing "surface area" matters more than hyper-targeting.Topics covered: [05:00] Why brand search attribution is misleading[08:30] The hidden costs of programmatic display advertising[15:00] GoodRx's unique challenge of reaching out-of-market consumers[19:30] Creating distinctive brand assets with the Savings Wrangler[32:00] Building confidence through triangulated measurement[36:00] The concept of "free marketing" and reducing control To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 eMarketer Article: https://www.emarketer.com/content/goodrx-s-new-feel-good-campaign-seeks-break-through-healthcare-advertising-noiseRyan Sullivan's LinkedIn: https://www.linkedin.com/in/ryanjsullivan/GoodRx Website: https://www.goodrx.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the OnBase podcast, host Paul Gibson sits down with Kate Mackie to unpack why humanizing B2B marketing is no longer optional—and how brand resonance directly impacts modern go-to-market success. Kate shares her journey from agency to EY, revealing why the traditional separation between brand and demand no longer works in today's complex, elongated B2B buying cycles.She explains why trust is a brand's most valuable currency, how buying groups have doubled in size, and why marketers must deliver consistent yet human experiences across every GTM motion. From aligning sales and marketing, to building creative consistency without losing personalization, to proving brand impact on revenue, this episode is a masterclass in modern enterprise marketing.Kate also explores the disruptions defining today's market, how AI will accelerate personalization, and why human differentiation will matter more as buyers increasingly use AI as part of their research process.Key TakeawaysBrand and demand work as one spectrumBrand builds broad awareness and trust; demand converts that trust into action. Separating them weakens both.Buying groups have doubled in sizeEnterprise decisions now involve 15 people, meaning brands must influence far more stakeholders, many of whom never speak to sales.Human-centered branding drives trustEmotional relevance and clear purpose help companies stay top-of-mind through long, nonlinear buying cycles.Overconsistency reduces relevanceRigid, one-size-fits-all branding prevents teams from tailoring messages to different roles, needs, and motivations.Alignment across brand, GTM, and sales is criticalDisconnected campaigns and target lists create massive audience wastage and inconsistent buyer experiences.Customer expansion offers the quickest winsBuilding brand trust with existing clients is cheaper, faster, and often more impactful than new-customer acquisition.Measurement must combine brand and demand signalsBrand salience requires tracking awareness, consideration, social listening, and pre/post lift, not just revenue metrics.AI accelerates personalization but needs guardrailsAI can tailor creativity at scale, but only when backed by strong segmentation, a clear brand truth, and human oversight.Human differentiation will matter more as buyers use AIAs customers rely on AI for research, human experience, emotion, and trust become the true competitive advantage.Marketers must speak the language of the C-suiteTo secure buy-in, brand value must be tied directly to commercial outcomes, not marketing jargon.Quotes“Brand and demand are one and the same. It's just the difference between talking to a mass audience or a targeted one.”“When buyers use AI as part of their research, the human experience becomes the biggest differentiator.”Resource RecommendationsB2B Marketing Fundamentals, a book by Kate MackieWiredShout-OutsJennifer Aaker, General Atlantic Professo at Stanford University Graduate School of BusinessCaroline Day, Global Director, B2B Institute at LinkedInDenise Persson, CMO at SnowflakeAbout the GuestKate Mackie is a Partner (EYGP LLP) and the Global Marketing Lead at the global EY organization. She is a transformational global leader who drives innovative marketing strategies and helps the business embed lasting change. Her passion lies in transforming the narrative around B2B marketing and driving a humanized approach to growth. She is the author of 'B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships, and Revenue'.Connect with Kate.

시편 39:1-13 39:1 내가 속으로 다짐하였다. “나의 길을 내가 지켜서, 내 혀로는 죄를 짓지 말아야지. 악한 자가 내 앞에 있는 동안에는, 나의 입에 재갈을 물려야지.” 39:2 그래서 나는 입을 다물고, 아무 말도 하지 않았다. 심지어 좋은 말도 하지 않았더니, 걱정 근심만 더욱더 깊어 갔다. 39:3 가슴 속 깊은 데서 뜨거운 열기가 치솟고 생각하면 할수록 울화가 치밀어 올라서 주님께 아뢰지 않고는 견딜 수 없었다. 39:4 “주님 알려 주십시오. 내 인생의 끝이 언제입니까? 내가 얼마나 더 살 수 있습니까? 나의 일생이 얼마나 덧없이 지나가는 것인지를 말씀해 주십시오.” 39:5 주님께서 나에게 한 뼘 길이밖에 안 되는 날을 주셨으니, 내 일생이 주님 앞에서는 없는 것이나 같습니다. 진실로 모든 것은 헛되고, 인생의 전성기조차도 한낱 입김에 지나지 않습니다. (셀라) 39:6 걸어다닌다고는 하지만, 그 한평생이 실로 한오라기 그림자일 뿐, 재산을 늘리는 일조차도 다 허사입니다. 장차 그것을 거두어들일 사람이 누구일지는 아무도 모르는 일입니다. 39:7 그러므로 주님, 이제, 내가 무엇을 바라겠습니까? 내 희망은 오직 주님뿐입니다. 39:8 내가 지은 그 모든 죄악에서 나를 건져 주십시오. 나로 어리석은 자들의 조롱거리가 되지 않게 해주십시오. 39:9 내가 잠자코 있으면서 입을 열지 않음은, 이 모두가 주님께서 하신 일이기 때문입니다. 39:10 주님의 채찍을 나에게서 거두어 주십시오. 주님의 손으로 나를 치시면, 내 목숨은 끊어지고 맙니다. 39:11 주님께서 인간의 잘못을 벌하시고, 그 아름다움을 좀이 먹은 옷같이 삭게 하시니, 인생이란 참으로 허무할 뿐입니다. (셀라) 39:12 주님, 내 기도를 들어 주십시오. 내 부르짖음에 귀를 기울여 주십시오. 내 눈물을 보시고, 잠잠히 계시지 말아 주십시오. 나 또한 나의 모든 조상처럼 떠돌면서 주님과 더불어 살아가는 길손과 나그네이기 때문입니다. 39:13 내가 떠나 없어지기 전에 다시 미소지을 수 있도록 나에게서 눈길을 단 한 번만이라도 돌려주십시오.

On participating in your life by orienting to practice; befriending time to stabilize your mind, meditating polarities to map your world. (0:00) – Introduction to Nevine Michaan and Her Journey (2:26) – The Katonah Yoga Calendar (6:36) – The Concept of Mapping in Yoga (16:48) – The Magic House and Personal Responsibility (20:55) – Balancing Self-Actualization and Interbeing (36:15) – The Role of Numbers and Measurement in Yoga (39:03) – Practical Techniques for Maintaining Energy and Vitality (39:16) – The Importance of Personal Responsibility and Discipline (39:33) – The Role of Myths and Fairy Tales in Understanding Yoga (39:51) – Final Thoughts and Practical Advice Born in Egypt in 1954, Nevine moved to New York at the age of three. In her early 20's, while studying history and comparative religion at Vassar College, she discovered meditation. She understood that there is a function, a formality and a fit to the universe and that yoga is a tool, a technique – a practice with repetition which gives us the opportunity to participate in life with intelligence and joy. Nevine started a daily practice in NYC with renowned yoga instructor Allan Bateman in the 1970s and became fully immersed in what would become her life's work. She began teaching yoga in 1978, and founded the Katonah Yoga Center in Katonah, New York in 1986. Nevine seamlessly relates her approach to yoga through comparing it to the likes of a musician. Her artful use of metaphor is one of her most well honed techniques when articulating her teachings, which are empowered by her practical approach to integrating the mind, the body and the breath. Nevine continues to teach both online and in person through her studio, the Katonah Yoga Collective in Bedford Hills NY and others throughout the community. Number Magic, new 2026 Katonah Yoga Calendar Katonah Yoga practices and theory Katonah Yoga certifications and learn more about our Mentorship Program happening twice a year online: Practice online; Video Library:

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry. Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.Technology advice: learn about Northbeam's new deal with Google, providing 30-day impression data, a game-changer for marketers.Key discussion points:The evolution of Black Friday from a weekend event to a month-long shopping period. The importance of measurement tools like Triple Whale and Northbeam in understanding customer journeys and optimising ad spend. The role of geo-based testing in enhancing brand awareness and measuring incremental ROI. Strategies for leveraging customer lifetime value (LTV) to drive profitability. The significance of aligning KPIs across teams to ensure cohesive marketing strategies.Josh emphasises the need for brands to focus on tangible profitability and to use 3rd party tools effectively. For example, with the introduction of Northbeam's 30-day impression data, marketers can now gain deeper insights into customer interactions, paving the way for more informed decision-making.Tune is for your roadmap to navigating the complexities of digital marketing. Chapters:[00:30] Introduction to Performance Marketing Trends[03:15] Black Friday Insights and Retail Trends[06:05] Shifts in Consumer Behaviour and Discount Strategies[09:50] The Importance of Measurement in Marketing[12:30] Evolution of Measurement Tools and Technologies[15:25] Understanding Customer Lifetime Value (LTV) and CAC[18:35] Geo-Based Testing and Incrementality[21:10] The Role of Third-Party Tools in Measurement[24:20] The Future of Measurement in Performance Marketing

Send us a textReady to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you'll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.Measurement is the unlock. You'll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you've wondered how to leverage AI without losing what makes your business special, this is your roadmap.Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you'll track first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

‘Trapped in this peculiar culture and civilisation, how am I to fundamentally change, and what is involved in this change?' This episode on Civilisation has three sections. The first extract (2:42) is from Krishnamurti's second talk in Saanen 1973, and is titled: Civilisation Conditions Us. The second extract (40:51) is from the second small group discussion in Rome 1972, and is titled: Western Civilisation Is Based on Measurement. The final extract in this episode (48:30) is from Krishnamurti's third talk in Saanen 1973, and is titled: Freedom from the Conditioning of Civilisation. The Krishnamurti Podcast features carefully selected extracts from Krishnamurti's recorded talks. Each episode highlights his different approaches to universal and timeless themes that affect our everyday lives, the state of the world and the future of humanity. This is a podcast from Krishnamurti Foundation Trust, based at Brockwood Park in the UK, which is also home to the Krishnamurti Retreat Centre. Situated in the beautiful countryside of the South Downs National Park, The Krishnamurti Centre offers retreats individually and in groups. The focus is on inquiry in light of Krishnamurti's teachings. Please visit krishnamurticentre.org.uk for more information, including our volunteer programme.

Measure everything! Measurement gives you information.  Measurement gives you answers. Measurement Creates Motivation!

When it comes to your digital experience, how often does a ‘great idea' from a senior leader's gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It's about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘best practice' and intuition to build a truly data-driven digital experience. We'll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren't just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs, not just our assumptions about them. To help me discuss this topic, I'd like to welcome, George Chang, Senior Director, Digital Experience & Technology Corporate Marketing at Hexagon AB. About George Chang George Chang is the Senior Director of Digital Experience at Hexagon, leading digital transformation efforts to modernize web experiences, streamline operations, and drive business impact. With 25+ years of experience in development, marketing technology, content strategy, and digital platforms, he brings a unique ability to turn technical insights into strategic impact. A 9-time Sitecore MVP, George is an active voice in the DX community, advocating for scalable, user-centric experiences. George Chang on LinkedIn: https://www.linkedin.com/in/georgechang/ Resources Hexagon AB: https://www.hexagon.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Why was the Metric System invented? Which countries use the Metric System? Why doesn't the USA switch over to Metric only? Have you started your FREE TRIAL of Who Smarted?+ for AD FREE listening, an EXTRA episode every week & bonus content? Sign up right in the Apple app, or directly at WhoSmarted.com and find out why more than 1,000 families are LOVING their subscription! Get official Who Smarted? Merch: tee-shirts, mugs, hoodies and more, at Who Smarted?

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company