Podcasts about Measurement

Nick Constantino and Brian Jungles dive into the surprising resurgence of direct mail marketing. From data-driven targeting to fraud-free impressions, they unpack why this “unsexy” channel is outperforming digital in today's AI-saturated landscape. Learn how tactile media is reclaiming its place in full-funnel strategies and why marketers should rethink their approach to brand and lead generation.✅ Key Takeaways:• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.• Direct mail impressions are tactile, memorable, and often live in homes for weeks.• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.• Unique offers and strong creative are essential—don't reuse billboard/web ads.• Measurement tools like QR codes, call tracking, and A/B testing are now standard.• Success requires repetition—one-off mailers don't work.

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness:  Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.

Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

This edWeb podcast is sponsored by SpringMath Accelerate.The edLeader Panel recording can be accessed here.As states respond to longstanding declines in math proficiency, many now, or will soon, require universal screening. But what works best in numeracy screening?Research has shown curriculum-based measurement (CBM) delivers the biggest impact on student math learning. During this edWeb podcast, Dr. Amanda VanDerHeyden shares the why and how-tos of using mastery measurement CBM in mathematics, including:Recent research findingsHow to select the most efficient, “just-right” measuresUsing CBM to make highly accurate and efficient decisions within math MTSS that improve math outcomesWhat to do in the context of a lot of risk (which is nearly always present in math)Build your knowledge about the best approach to math screening and fill your toolkit with free web-based resources, sample materials, and videos. This edWeb podcast is of interest to K-12 teachers, school leaders, and district leaders.SpringMath AccelerateSpringMath uniquely equips teachers to lead highly efficient, classwide math interventions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The era of easy targeting and attribution in healthcare marketing is over. With disappearing cookies, stricter platform restrictions, and growing consumer expectations, health systems are being forced to rethink how they segment audiences, measure ROI, and test emerging channels. In this episode, hosts Chris Boyer and Reed Smith explore: Segmentation in a Privacy-First World – Why CDPs, not CRMs alone, are becoming the foundation for first-party and cohort-based targeting, and how to balance richer signals with regulatory risk. Measurement in the Age of Proxies – How marketers can use matchbacks, lift studies, and proxy metrics (like click-to-directions or portal logins) to prove ROI when platforms restrict attribution. Consumer Readiness for New Media – The growing role of CTV, podcasts, and AI-powered campaign tools — and why testing budgets and structured measurement are essential. In our expert interview segment, Laurin Engle Bobo and Craig Blake from Amsive share insights from the field, including how they help health systems adapt segmentation strategies, measure ROI with imperfect data, and invest in emerging media without falling for hype. Why this matters today: Healthcare marketers can no longer rely on “easy” targeting and reporting. Success will depend on how quickly they adapt to privacy-first segmentation, faster but defensible ROI proof, and disciplined experimentation in new media channels. Mentions from the Show: Amsive blog Craig Blake on LinkedIn Laurin Engle Bobo on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mark and Clare flip the script on traditional coaching. They reveal why the "fix-it" mentality is a trap and how the most transformative coaches empower their players to lead. Drawing on their experiences as teachers and coaches, they discuss how to build a program that is truly bigger than any one person. They cover practical strategies like asking better questions, creating a psychologically safe environment, and co-creating your team's culture. Tune in to learn how to move from being the "sage on the stage" to a "guide on the side" and unlock your team's full potential.Key Points & Timestamps(2:49) What It Means to be a "Guide on the Side"(4:26) The Power of the Pause: Giving Players a Voice(6:06) Lead with Questions, Not Answers(11:22) Using Feedback for Measurement and Motivation(15:31) Changing "Why" to "What" in Your Questions(17:56) Co-Creating Your Team's Core Values(22:26) The System: From Opportunities to Frameworks(26:26) Eliminating Clicks Through Environmental Design(28:37) Free Community Trial & Other Resources MentionedAction Items for CoachesLead with a question: The next time you see something your team is doing incorrectly, resist the urge to fix it. Instead, ask an open-ended question to get them to think about the problem themselves.Use "powerful pauses": After you ask a question, wait longer than you think you should for a response. Give your players time to process and formulate their own answers.Conduct a "thumbs up/thumbs down" check with eyes closed: To get an honest assessment of your team's understanding of a concept, have them close their eyes before giving a thumbs up or down. This removes the influence of peer pressure.Create a space for small groups: Find a way to have your players talk in small groups of 3 or 4 during practice or film sessions. This creates a safe environment for them to share their thoughts and ideas.Note to the EditorJoin the TOC Coach community: https://www.skool.com/toccoach/aboutSAVI Basketball website: https://savicoach.com/homeSAVI Basketball community: https://www.skool.com/savi-coach/aboutNew RDS course: https://savicoach.com/savi-store/product/681b57b47e0d984134dad0faLockLeft course: https://savicoach.com/savi-store/product/681b579168829870711ebc61

In this episode of Remodelers On The Rise, Kyle Hunt sits down with Spencer Powell, CEO of Builder Funnel, to unpack the marketing math remodelers need. You'll learn how to set a practical budget, track lead sources, and focus on ROI so you know exactly what you can afford to spend to acquire clients. Spencer walks you through Builder Funnel's “attract → convert → nurture → measure” framework, and they share actionable wins you can implement immediately—whether that's smarter offers on your website or follow-up strategies you may be skipping. Plus, if you're ready to do more than just listen, hear how you can work with Builder Funnel: start by visiting builderfunnel.com/rotr. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Surrounding yourself with the right people is crucial for success. Networking and peer groups can significantly impact your business. Understanding how much to spend on marketing is essential for growth. Investing in marketing should be viewed as a long-term strategy. Knowing the value of a customer helps in determining marketing spend. A marketing engine consists of attracting, converting, nurturing, and measuring leads. Tracking and measuring marketing efforts is often overlooked by remodelers. Quick wins can be achieved by reaching out to past clients and leads. Building a marketing strategy takes time and consistency. The importance of playing the long game in marketing efforts. ----- Chapters 00:00 Introduction and Wisdom Sharing 03:40 The Importance of Networking and Peer Groups 06:47 Understanding Marketing Spend for Remodeling Businesses 09:40 The Value of Customer Acquisition Costs 12:37 Investment Mindset in Marketing 15:37 Calculating Customer Value and Marketing Ratios 18:31 Building a Marketing Engine: Attract, Convert, Nurture 21:35 Strategies for Attracting Clients 29:18 Lead Generation Strategies 31:01 Nurturing Leads Effectively 33:01 The Importance of Measurement 36:42 Tracking Marketing Success 40:45 Understanding Customer Acquisition Costs 44:40 Quick Wins for Remodelers 49:35 Creating a Marketing Through Line 51:43 The Long Game in Marketing  

This episode of the Pipeliners Podcast features a conversation with Osten Olorunsola of Aradel Holdings about the opportunities and challenges of building measurement capability at the national level in Nigeria. The discussion explores the critical role of measurement in oil and gas operations, the regulatory landscape, and the impact of shifting from multinational operators to indigenous companies. Listeners gain insight into how Nigeria is working to standardize practices, close capability gaps, and strengthen its long-term energy infrastructure.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers.Topics covered: [04:00] Transitioning from automotive to Tractor Supply marketing[10:00] Using marketing strategically as a business driver, not cost center[15:00] Investing marketing dollars for measurable returns[18:00] Customer metrics that matter: traffic, transactions, basket size[22:00] Why brand marketing versus performance marketing is a false choice[26:00] What Kimberley learned about rodeo after joining Tractor Supply  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/marketers-improvement-financial-fluency/Kimberley Gardiner's LinkedIn: https://www.linkedin.com/in/kimberley-sweet-gardiner/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Max Fomitchev Zamilov is a nuclear physicist, inventor, and bubble fusion reactor builder who has also been a central figure in the characterization of the predynastic vases from ancient Egypt. We sit down with him for a conversation that can only happen with an experimental physicist - about overlooked electrical phenomena that diverge from theory, how all the reports of successful low energy nuclear fusion reactions fall apart under close scrutiny, and a wild theory about where these weird vases are coming from. PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-hereMax's paper on bubble fusion: https://www.nature.com/articles/s41598-024-62055-600:00 Go! 00:06:07 The Role of Experimentation in Physics00:10:14 Observations of Electrostatics and Experimental Findings00:17:06 Ken Shoulders and Exotic Vacuum Objects00:23:39 Analysis of Experimental Controls00:27:11 Evaluation of Ken Shoulders' Work00:29:01 Paradigm Shift in Understanding Electrons00:31:45 Critique of Traditional Physics Models00:36:46 Evolution of Scientific Description00:40:00 Mathematics and Scientific Progress00:43:49 The Engineer's Perspective00:47:24 Ambiguity in Scientific Language00:51:00 Challenges in Nuclear Science00:55:00 Max's Journey as an Amateur Researcher00:59:00 Measurement Standards in Nuclear Research01:10:16 Rapid Nuclear Experimentation Techniques01:14:09 Exploring Lattice Confinement Reactions01:17:06 Importance of Measurement Techniques in Research01:19:53 Analogy of Heat and Electricity01:25:40 Experimenting with Charge Separation01:30:01 Acceptance of New Ideas in Physics01:31:52 Electron Theory Evolution01:39:00 Continuous Nature of Electrons01:44:00 Changing Concepts of Charge01:50:03 Low Energy Nuclear Reactions Challenges01:54:00 Importance of Measurement in Experiments02:00:00 Journey in Bubble Fusion Research02:06:00 New Insights into Fusion Mechanisms02:12:00 Challenges of Collaboration in Research02:15:22 Challenges in Skill and Collaboration02:17:02 Inquiry into Ancient Technologies02:19:35 Theories of Advanced Machining Techniques02:23:30 Measurement Challenges in Archaeology02:25:09 Speculations on Advanced Civilizations02:29:16 Reflections on Ancient Beliefs and Civilizations02:35:15 The Search for Extraterrestrial Life02:35:43 Discussion on Human DNA Anomalies02:52:43 The Role of Amateur Scientists in Progress#physics, #quantumphysics, #electromagnetism , #nuclearphysics , #fusion , #ancienttechnology, #innovations , #physicscommunity, #criticalthinking, #historyofscience, #electricity, #ancientmysteries, #philosophypodcast , #sciencepodcast, #longformpodcastMERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

Nonprofits talk about programs, fundraising, and boards—but rarely about how to build and lead a modern finance team. JMT Consulting's Taylor Bost and Samantha Tiso deliver a clear, practical playbook for turning finance from a back-office function into a strategic engine.Samantha reframes the relationship right out of the gate: “We view the finance department as the customer support for the rest of the company.” That posture—service, responsiveness, and clarity—reduces fear, boosts collaboration, and speeds decisions. It also demands better systems. As she puts it, “With the right system… that is possible if you have it structured the right way.” Translation: good data in, fast insight out.Taylor widens the lens to organization-wide alignment. Finance is not just P and L. It is grants, restrictions, repeat donor behavior, and cost to raise a dollar—metrics that reshape priorities across teams. That is why she pushes for a single ‘source of truth' and warns against siloed tools: when data is scattered, people end up re-keying information and fixing errors. Her reminder lands: “Every time a human's touching something… you're opening yourself up to room for error.”Measurement matters too—of the finance team itself. Taylor offers practical KPIs any CEO or board can use: monthly close time, volume of audit adjustments, and adoption of automation. If close cycles are drifting from 5–7 business days to 15–20, there is friction you can remove with better workflow, integrations, and roles.Governance shows up repeatedly. Samantha adds: “The C-suite needs to be looking at it. The board needs to be looking at it.” Confidence in numbers is confidence in the organization. And with grantmakers demanding more frequent and better-substantiated reports, integrated systems are no longer optional—they are essential.The quick-paced convo also tackles outsourced and remote finance. Success hinges on clear ownership of recurring tasks, documented deadlines, and transparent communication channels. Taylor's advice: break the monthly engine into parts—reconciliations, payment application, approvals—so nothing stalls.The icing on the cake? We get a preview of Innovate 2026 conference and JMT's three-decade journey—from early outsourced accounting to full-stack finance technology and process advisory. Samantha shares how Innovate blends training with thought leadership on grants, banking, interest rates, and board communication, ensuring every role—from CFO to controller to ops—walks away with practical upgrades.Big takeaway: modern nonprofit finance is a service mindset plus integrated tech plus shared accountability. Or in Taylor's words, “CFOs step a little bit more into the tech strategy role.” When finance leads with service and systems, everyone rows in the same direction—and mission moves faster.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode, learn more about Boswellia, which can be used as a supplement for both people and animals.There is research around using boswellia with animals, including:*Siddiqui MZ. Boswellia serrata, a potential antiinflammatory agent: an overview. Indian J Pharm Sci. 2011 May;73(3):255-61. doi: 10.4103/0250-474X.93507. PMID: 22457547; PMCID: PMC3309643.Effects of Boswellia Serrata Supplementation on Ex Vivo Immune Responses in Horses (2018)Miscioscia, E., Shmalberg, J. & Scott, K.C. Measurement of 3-acetyl-11-keto-beta-boswellic acid and 11-keto-beta-boswellic acid in Boswellia serrata Supplements Administered to Dogs. BMC Vet Res 15, 270 (2019). https://doi.org/10.1186/s12917-019-2021-7Interested in learning more about other ayuverdic medicine for animal health? Read this Natural Pet Care Blog post on Ashwagandha!You can get more tips and info by on my Social Media or websites: Facebook Twitter Instagram Pinterest Aloe Vera Health & Skincare For Your Animals

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.comHere's what we discussed : Let's get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?How has Full View Measurement evolved over the years, and what makes NIQ's approach uniquely robust in today's omnichannel environment?NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?You've emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?“Digital engagement is no longer a complementary strategy—it's essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren't converting or where growth is stalling?Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The things service design professionals have to deal with...Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we need to be there in 30-days, no compass, no map.Now take a guess, how likely is it that after a month you'll have arrived at exactly the location they had in mind. I'd say anything higher than 0 is an optimistic perspective.This sounds pretty absurd, right? But I'm not making it up.But how often have you been in that exact situation at work? The destination is vague, nobody can tell you where you are today, and there's no way to know if your actions are actually moving you in the right direction. And the cherry on top is when you're asked for hard evidence that you're getting closer, while someone else gets praised for reporting a higher average speed than last week. Yeah, but dude, are we even moving in the right direction? So painful and frustrating.If you didn't know better, you might think this is the plot of a bad comedy. But based on the conversations I'm having, this isn't an exception; it's the daily reality for most of you.So, what are we going to do about it?Even though the situation might feel a bit hopeless, the good news is that it's certainly not. Last year, I had Stacey Barr on the show to talk about measurement. She's spent her career becoming an expert in using measures as a truth seeker. Guess what that conversation became the most-watched episode of the year.In this episode, Stacey is back to show us how to untangle this mess.There's a remarkably simple process, that looks a lot like design, to get from vague goals to meaningful measures, clear targets, and effective actions. It's a method that gives you real leverage to achieve the impact you want to make. So if you want to learn how to put measures in place that are actually meaningful, prove your work is moving the needle, and do it with more confidence, definitely don't miss this episode.What's becoming clear to me is that we're actually really good at this. We thrive in scenarios where things are undefined. We know how to figure stuff out and iterate our way forward. So once you grasp that finding the right measurements is just another design challenge, you might actually start looking forward the process...Enjoy and keep making a positive impact!Be well~ Marc--- [ 1. GUIDE ] --- 00:00 Welcome to Episode 23703:45 Measurement's surprising popularity04:30 Stacey Barr on Service Design06:00 Breaking down the measurement puzzle09:00 Measuring for empowerment10:00 addressing the gap16:30 Company cultures22:30 Beyond shipping stuff23:30 The problem when starting with measures24:00 What does influence actually mean27:00 Reverse engineering the goal29:00 The Net Promoter Score Trap32:00 Measuring across silos34:00 Challenge of individual KPIs and quotas37:00 Strategies for creating paradigm shifts40:30 Setting meaningful targets 45:45 Challenge of human-related data 52:45 defining and measuring the gap56:45 Casuality vs correlation01:1:45 The patience to shift big goals 1:03:45 The PUMP Results Map1:04:15 Introducing PUMP Light1:07:00 Where to Sign Up1:07:45 Discount for the program1:08:15 Question to ponder --- [ 2. LINKS ] --- https://www.linkedin.com/in/staceybarr/The PuMP Lite Program - https://pump.academy/pumplite/https://pump.academy/ --- [ 3. PROMO ] ---Use code SDS10 to get 10% off the PuMP Lite program, running November 11-13 and 25-26, 2025. --- [ 4. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle --- [ 5. FIND THE SHOW ON ] ---Youtube ~ https://go.servicedesignshow.com/237-youtubeSpotify ~ https://go.servicedesignshow.com/237-spotifyApple ~ https://go.servicedesignshow.com/237-appleSnipd ~ https://go.servicedesignshow.com/237-snipd

Connect with Sam on LinkedIn - I share customer experience content multiple times a week, and love hearing from listeners with questions or ideas for topics.Subscribe to my newsletter, Customer Experience Patterns - I publish a new edition with each episode of the podcast.My LinkedIn Learning courses: Customer Experience: 6 Essential Foundations For Lasting Loyalty, How To Create Great Customer Experiences & Build A Customer-Centric Culture. In-depth video series that teach you how to create great experiences, and build customer-centric cultuers.Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music. Hosted on Acast. See acast.com/privacy for more information.

시편 90:1-12 90:1 주님은 대대로 우리의 거처이셨습니다. 90:2 산들이 생기기 전에, 땅과 세계가 생기기 전에, 영원부터 영원까지, 주님은 하나님이십니다. 90:3 주님께서는 사람을 티끌로 돌아가게 하시고 “죽을 인생들아, 돌아가거라” 하고 말씀하십니다. 90:4 주님 앞에서는 천년도 지나간 어제와 같고, 밤의 한 순간과도 같습니다. 90:5 주님께서 생명을 거두어 가시면, 인생은 한 순간의 꿈일 뿐, 아침에 돋아난 한 포기 풀과 같이 사라져 갑니다. 90:6 풀은 아침에는 돋아나서 꽃을 피우다가도, 저녁에는 시들어서 말라 버립니다. 90:7 주님께서 노하시면 우리는 사라지고, 주님께서 노하시면 우리는 소스라치게 놀랍니다. 90:8 주님께서 우리 죄를 주님 앞에 들추어 내놓으시니, 우리의 숨은 죄가 주님 앞에 환히 드러납니다. 90:9 주님께서 노하시면, 우리의 일생은 사그라지고, 우리의 한평생은 한숨처럼 스러지고 맙니다. 90:10 우리의 연수가 칠십이요 강건하면 팔십이라도, 그 연수의 자랑은 수고와 슬픔뿐이요, 빠르게 지나가니, 마치 날아가는 것 같습니다. 90:11 주님의 분노의 위력을 누가 알 수 있겠으며, 주님의 진노의 위세를 누가 알 수 있겠습니까? 90:12 우리에게 우리의 날을 세는 법을 가르쳐 주셔서 지혜의 마음을 얻게 해주십시오.

Send us a textStruggling with setting effective therapy goals? Look no further than the SMART framework, a powerful approach that transforms vague client aspirations into concrete, achievable outcomes. Drawing a clever parallel between the 1960s TV show "Get Smart" and today's clinical practice, this episode unpacks everything therapists need to know about creating goals that actually work.The SMART method—Specific, Measurable, Achievable, Relevant, and Time-bound—provides the perfect structure for therapeutic progress. We explore how specificity eliminates confusion by answering the five W questions and breaking complex problems into manageable components. Rather than settling for "feel better," you'll learn to craft precise goals like "reduce panic attacks from daily to weekly" or "have one 30-minute conversation with my teenage daughter each week without raising my voice."Measurement proves crucial for tracking progress, whether through frequency counts, duration tracking, intensity ratings, standardized assessments, or behavioral observations. We discuss how achievable goals must challenge clients while remaining realistic given their current circumstances and resources. The relevance component ensures goals align with clients' values and address what brought them to therapy initially. Finally, time boundaries create urgency and natural evaluation points, from short-term goals that build momentum to long-term objectives representing major life changes.Whether you're a seasoned therapist or just starting your clinical journey, mastering the SMART framework will revolutionize how you approach goal-setting with clients. And if you're preparing for licensing exams and need tutoring referrals, reach out to info@thegoodneuron.com for trusted recommendations. Remember, effective therapy isn't about vague improvements—it's about SMART goals that create meaningful, measurable change.If you need to study for your national licensing exam, try the free samplers at: LicensureExamsThis podcast is not associated with the NBCC, AMFTRB, ASW, ANCC, NASP, NAADAC, CCMC, NCPG, CRCC, or any state or governmental agency responsible for licensure.

Send us a textRay Woodworth takes us on a deep dive into the nuances of hearing aid fittings, sharing insights from his dual perspective as both a 47-year hearing aid wearer and an industry professional. He challenges the notion that real ear measurement alone is enough for optimal fittings, advocating instead for a balanced approach that honors both objective measurements and subjective patient feedback.Drawing from his experience of fitting countless patients with custom technology, Ray explains why custom ear molds are crucial for patients with moderate to severe hearing loss, especially in the low frequencies. "When you run real ear measurement with a dome versus a custom, I've seen a 9dB difference," he notes, emphasizing how this can dramatically improve streaming quality and overall sound experience. The anatomical uniqueness of each ear—from curved canals that resist dome placement to surgical modifications that require specialized approaches—further underscores the need for customization.Most compellingly, Ray shares his personal journey with hearing loss, revealing that despite having measurable thresholds in his right ear, standard target-matching through real ear measurement creates uncomfortable distortion. This highlights the critical importance of patient perception, which can't be captured by measurement tools alone. Using the metaphor of a light dimmer, he explains how patients who have lived with hearing loss for years may need time to adjust to proper amplification, requiring hearing care professionals to balance technical perfection with practical comfort.What truly sets exceptional hearing healthcare apart isn't just technical expertise or high-tech equipment—it's the humility to listen to patients and respect their subjective experience. "We have to be humble and listen to the patient, no matter how much we know," Ray emphasizes, "because the patient tells us the truth." Ready to experience hearing care that values both science and your unique perception? Tune in to learn more about this balanced approach.Connect with the Hearing Matters Podcast TeamEmail: hearingmatterspodcast@gmail.com Instagram: @hearing_matters_podcast Twitter: @hearing_mattasFacebook: Hearing Matters Podcast

On this episode, we're digging deep into why measuring soil carbon is so essential but so difficult, and what it takes to make it faster, cheaper, and easier. We're joined by Chris Tolles, Co-Founder and CEO of Yard Stick, a soil carbon measurement company that's helping unlock the data needed to scale regenerative agriculture by affordably and accurately delivering the ground-truth data that proves the ROI of regenerative practices. Chris walks us through the graph that convinced him soil carbon was the climate solution to bet on — and why most current measurement methods are too expensive, too slow, or too inaccessible to meet the moment. You'll learn how Yard Stick's field-based spectroscopy technology changes the game, and why ground-level measurement will always matter more than watching from space. We also explore how Yard Stick is working with carbon project developers, land funds, and food brands — why these partners want the data, how they're using it, and what outcomes its helping them achieve. Plus, Chris tells us what it actually looks like to measure soil carbon on a thousand-acre farm, he gets real about the limitations of consumer demand to spur a regenerative revolution, unpacks the driver behind the underfunding of nature-based climate solutions, and shares his perspective on what the voluntary carbon market might look like in 10 years. Episode Highlights:

On this episode of the Oil & Gas Measurement Podcast, Dean Minehart of Emerson Midstream joins to discuss the complexities of natural gas liquids measurement. The episode explores the differences between direct and inferred mass measurement, industry practices, and the challenges tied to sampling and accuracy. The discussion provides listeners with insight into how these methods impact contracts, operations, and overall measurement reliability.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever recorded.This isn't theory. It's a raw, truth-filled look at what works, what's broken, and how DTC brands can actually understand what's driving growth.Forget the vendor noise. This episode will reset your measurement mindset.Visit SegmentStream website: https://segmentstream.com/ Follow Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/yurevichcv/Key Insights and Takeaways:The 3 measurement models in DTC: empirical attribution, statistical modeling (MMM), and causal testing (geo-holdouts)—and why only one is truly useful for most brands.Why MMM is mostly theater: assumptions-driven, biased by design, and rarely accurate for DTC brands under $100M in spend.The myth of incrementality measurement: how geo-holdouts and lift tests produce confidence intervals too wide to act on.How to build a trustworthy attribution stack:First-click attribution (and why it's ignored by platforms)Identity graph stitching across devices/usersSelf-reported attribution + re-attribution logic to uncover dark-funnel sources (YouTube, podcasts, etc.)Why first-click attribution is the best tool for understanding new customer acquisition.How self-reporting + re-attribution can show you where brand awareness is really coming from.The fatal flaw in measuring “incrementality” via platform lift studies.How to use marginal analytics to reallocate budget before returns diminish.Why platforms are killing first-click visibility—and what that tells you about their incentives.This episode is for DTC operators who are tired of overpaying for last-click conversions that would've happened anyway, want clear signals from upper-funnel and brand channels, and are hungry for real insight.Timestamps00:00 Intro and the state of marketing measurement02:15 Why most models are disconnected from reality05:00 Three main categories of marketing measurement08:10 The limits of MMM and mathematical models12:00 The rise of new-gen MMM and confirmation bias17:00 Geo holdout testing and its flaws24:00 Why true incrementality is nearly impossible to measure31:00 First click vs last click attribution37:00 Using identity graphs and self-reported attribution44:00 Why attribution still matters after 20 years52:00 Where SegmentStream fits in and key takeawaysHashtags#DTC #Ecommerce #MarketingMeasurement #Attribution #MMM #DigitalMarketing #BrandGrowth #MarketingData #Incrementality #AdTechSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Microplastics aren't just an environmental problem; they're a hidden human health crisis. In this eye-opening episode of the Starrcast Podcast, host Lisa Starr speaks with Dr. Gerry Bodeker (Oxford public health researcher and Global Wellness Institute leader) and Trent Munday (Senior Vice President International, Mandara Spa) about the alarming presence of microplastics in our air, food, water, and even our brains. Discover how these invisible particles impact mental wellness, what new science reveals about Alzheimer's and inflammation, and how AI-powered tools are helping track and fight this global threat.   What You'll Learn: The hidden pathways of exposure – How microplastics enter the body through air, water, food, and everyday objects like car tires and kitchen utensils. The brain connection – Groundbreaking research linking microplastic accumulation to Alzheimer's disease and neurological decline. Practical defenses – Simple actions to reduce personal exposure, from boiling water to replacing common household items. Global policy & wellness implications – Why the UN Plastics Treaty failed to cap production and how wellness leaders can drive health-focused advocacy. AI for public health – How the new Microplastics Watch Initiative and AI tools are transforming massive data streams into actionable insights. Episode Highlights: 03:15 – A shocking Nature Medicine study finds 10x more plastic in Alzheimer's brains 12:40 – The surprising top source of airborne microplastics: car tires 21:05 – Why boiling water can reduce microplastics by up to 90% 29:18 – Everyday habits that accelerate microplastic ingestion and absorption 38:52 – Inside the UN Plastics Treaty debate: capping production vs. recycling 47:36 – The birth of the Microplastics Watch Initiative and AI-powered research tools 56:10 – Wellness action steps: from spa operations to personal lifestyle choices   Meet the Guests: Dr. Gerry Bodeker is a public health researcher with two decades at Oxford University, adjunct professor at Columbia, and co-chair of the Global Wellness Institute's Mental Wellness Initiative. Trent Munday is Senior Vice President International for Mandara Spa and co-founder of the Microplastics Watch Initiative, leveraging AI to track global microplastics research.   Tools, Frameworks, or Strategies Mentioned: Microplastics Watch Initiative – A Global Wellness Institute project aggregating daily research and news. Lucient AI Suite – Trent's custom-built AI toolkit for creating a dynamic, continuously updated white paper. Boiling + Metal Filtration Method – A simple household practice that removes up to 95% of microplastics from drinking water.   Closing Insight: “Microplastics are not just polluting our oceans, they're infiltrating our brains and bodies. Measurement, awareness, and collective action are the next frontier in wellness.” – Dr. Gerry Bodeker   Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting wynnebusiness.com/spa-management-consulting Live Training wynnebusiness.com/live-education Online Learning wynnebusiness.com/spa-management-courses Other Links: Contact Dr. Gerry Bodeker: https://my.linkedin.com/in/gerrybodeker Contact Trent Munday: https://my.linkedin.com/in/trentmunday Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisastarrwynnebusiness, Listen on Apple: https://podcasts.apple.com/at/podcast/starrcast/id1565223226 Listen on Spotify: https://open.spotify.com/show/00tW92ruuwangYoLxR9WDd Watch the StarrCast on YouTube: https://www.youtube.com/@wynnebusiness Join us on Facebook: facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram: instagram.com/wynnebusiness

The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI's Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert's Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

누가복음 7:24-28, 요한복음 14:12 누가복음 7:24 요한의 심부름꾼들이 떠난 뒤에, 예수께서 요한에 대하여 무리에게 말씀하셨다. “너희는 무엇을 보러 광야에 나갔더냐? 바람에 흔들리는 갈대냐? 7:25 아니면, 무엇을 보러 나갔더냐? 비단 옷을 입은 사람이냐? 화려한 옷을 입고 호사스럽게 사는 사람은 왕궁에 있다. 7:26 아니면, 무엇을 보러 나갔더냐? 예언자를 보려고 나갔더냐? 그렇다. 내가 너희에게 말한다. 그는 예언자보다 더 위대한 인물이다. 7:27 이 사람에 대하여 성경에 기록하기를 ‘보아라. 내가 내 심부름꾼을 너보다 앞서 보낸다. 그가 네 앞에서 네 길을 닦을 것이다' 하였다. 7:28 내가 너희에게 말한다. 여자가 낳은 사람 가운데서, 세례자 요한보다 더 큰 인물이 없다. 그러나 하나님 나라에서는 가장 작은 자라도 요한보다 더 크다.” 요한복음 14:12 내가 진정으로 진정으로 너희에게 말한다. 나를 믿는 사람은 내가 하는 일을 그도 할 것이요, 그보다 더 큰 일도 할 것이다. 그것은 내가 아버지께로 가기 때문이다.

Husband-and-wife team William Firth Wells and Mildred Weeks Wells conducted research that had the potential to make a big difference in the safety of indoor air. But it didn’t really have a significant impact on public health. Research: Associated Press. “Super-Oyster Is On its Way to Dinner Table Bigger and Better Bivalve Sports Pedigree.” 3/13/1927. https://www.loc.gov/resource/sn84020064/1927-03-13/ed-1/?sp=14 “Brought Back to Texas.” The Houston Semi-Weekly Post. 12/26/1889. https://www.newspapers.com/image/1196039760/ Decatur Daily Review. “Scientists Fight Flu Germs with Violet Ray.” 7/30/1936. https://www.newspapers.com/image/94335504/ Evening Star. “Scientific Trap-shooter.” 6/26/1937. https://www.loc.gov/resource/sn83045462/1937-06-26/ed-1/?sp=7&q=William+Firth+Wells&r=0.668,0.557,0.438,0.158,0 Fair, Gordon M. and William Weeks Wells. “Method and Apparatus for Preventing Infection.” U.S. Patent 2,198,867. https://ppubs.uspto.gov/api/pdf/downloadPdf/2198867 Hall, Dominic. “New Center for the History of Medicine Artifact - Wells Air Centrifuge.” Harvard Countway Library. https://countway.harvard.edu/news/new-center-history-medicine-artifact-wells-air-centrifuge “Incubator Is Now Oyster Nurse.” Washington Times. 10/1/1925. https://www.loc.gov/resource/sn84026749/1925-10-01/ed-1/?sp=12 Lewis, Carol Sutton. “Mildred Weeks Wells’s Work on Airborne Transmission Could Have Saved Many Lives—If the Scientific Establishment Listened.” Lost Women of Science Podcast. Scientific American. 5/22/2025. https://www.scientificamerican.com/article/a-public-health-researcher-and-her-engineer-husband-found-how-diseases-can/ Library and Archives Team. “William Firth Wells and Mildred Weeks Wells.” Washington College. https://www.washcoll.edu/people_departments/offices/miller-library/archives-special-collections/archives-blog/Wells%20papers.php Molenti, Megan. “The 60-Year-Old Scientific Screwup That Helped Covid Kill.” Wired. 5/13/2021. https://www.wired.com/story/the-teeny-tiny-scientific-screwup-that-helped-covid-kill/ Perkins JE, Bahlke AM, Silverman HF. Effect of Ultra-violet Irradiation of Classrooms on Spread of Measles in Large Rural Central Schools Preliminary Report. Am J Public Health Nations Health. 1947 May;37(5):529-37. PMID: 18016521; PMCID: PMC1623610. Randall, Katherine and Ewing, E. Thomas and Marr, Linsey and Jimenez, Jose and Bourouiba, Lydia, How Did We Get Here: What Are Droplets and Aerosols and How Far Do They Go? A Historical Perspective on the Transmission of Respiratory Infectious Diseases (April 15, 2021). Available at SSRN: https://ssrn.com/abstract=3829873 Riley, Richard L. “What Nobody Needs to Know About Airborne Infection.” American Journal of Respiratory and Critical Care Medicine. Volume 163, Issue 1. https://www.atsjournals.org/doi/10.1164/ajrccm.163.1.hh11-00 Simon, Clea. “Did a socially awkward scientist set back airborne disease control?” The Harvard Gazette. 3/7/2025. https://news.harvard.edu/gazette/story/2025/03/did-a-socially-awkward-scientist-set-back-airborne-disease-control/ “Texas State News.” McKinney Weekly Democrat-Gazette. 4/17/1890. https://www.newspapers.com/image/65385350/ WELLS MW, HOLLA WA. VENTILATION IN THE FLOW OF MEASLES AND CHICKENPOX THROUGH A COMMUNITY: Progress Report, Jan. 1, 1946 to June 15, 1949, Airborne Infection Study, Westchester County Department of Health. JAMA. 1950;142(17):1337–1344. doi:10.1001/jama.1950.02910350007004 WELLS MW. VENTILATION IN THE SPREAD OF CHICKENPOX AND MEASLES WITHIN SCHOOL ROOMS. JAMA. 1945;129(3):197–200. doi:10.1001/jama.1945.02860370019006 WELLS WF, WELLS MW. AIR-BORNE INFECTION. JAMA. 1936;107(21):1698–1703. doi:10.1001/jama.1936.02770470016004 WELLS WF, WELLS MW. AIR-BORNE INFECTION: SANITARY CONTROL. JAMA. 1936;107(22):1805–1809. doi:10.1001/jama.1936.02770480037010 Wells, W F, and M W Wells. “Measurement of Sanitary Ventilation.” American journal of public health and the nation's health vol. 28,3 (1938): 343-50. doi:10.2105/ajph.28.3.343 Wells, William Firth and Gordon Maskew Fair. Viability of B. coli Exposed to Ultra-Violet Radiation in Air.Science82,280-281(1935).DOI:10.1126/science.82.2125.280.b Wells, William Firth and Mildred Weeks Wells. Measurement of Sanitary Ventilation American Journal of Public Health and the Nations Health 28, 343_350, https://doi.org/10.2105/AJPH.28.3.343 Zimmer, Carl. “Air-Borne: The Hidden History of the Life We Breathe.” Dutton. 2025. See omnystudio.com/listener for privacy information.

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.  Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here:  https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng   Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw     Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 12 focuses on the “Measurement Chasm,” the gap between optimization efforts in Generative Engine Optimization (GEO) and the business results most teams track.The discussion explains why traditional analytics break down in generative search, where systems like AI Overviews, ChatGPT, and Perplexity retrieve and synthesize content without always sending clicks. We explore a three-tier framework for tracking GEO performance: input metrics (eligibility signals like passage relevance and bot activity), channel metrics (share of voice and citation prominence in generative results), and performance metrics (traffic, conversions, and brand lift).The episode also highlights practical ways to bridge the data gap, from server log analysis and clickstream modeling to direct monitoring of AI outputs. Instead of chasing a single “true” metric, Chapter 12 makes the case for layered, adaptive measurement systems that give teams enough visibility to make informed strategic choices.Read the full chapter at ipullrank.com/ai-search-manual

James Oftelie of Aeration Measurement Technologies LLC is joining us for this iVT Bite. This is the first year this company is visiting this event and has already committed to exhibiting next year. Listen to hear about James' iVT experience, as well as the cutting edge acoustics analysis that he is bringing to the world of mobile hydraulics. You can contact James Oftelie on LinkedIn, or at james.oftelie@amtechllc.com #iVTexpo #fluidpower #innovation

From measuring emissions to boosting efficiency and enhancing plant safety, modern instrumentation often works quietly behind the scenes — yet its impact can be huge. Following on from discovering how the ‘Hidden heroes’ of Industry are created, we ask how these instruments have such a big impact? How do they integrate into the bigger picture to make operations more efficient? And how can they help industries operating in hazardous environments run leaner and cleaner? These are some of the questions Fran will be exploring as we ask the question, ‘How do small-scale instruments deliver large-scale impact in extreme industrial conditions?’ In this episode, host Fran Scott will be joined by: Dr Carlos López-Gómez - Head of Policy Links, IfM Engage at The University of Cambridge Shanthala Kamath, Corporate Executive Engineer at ABB’s Measurement & Analytics division Follow The Process Automation Podcast wherever you get your podcasts, so you never miss an episode. See omnystudio.com/listener for privacy information.

Send us a textIn this special series of Classroom Caffeine in collaboration with the Stories-To-Live-By Collective, we highlight this group of K–12 teachers from across the state of Florida and former teachers now in higher education who are working together to sensemake and take action. We talk with educators and researchers who are working together to explore how literacy teaching can respond to the climate crisis. Since 2021, they have gathered in person and online to write, make art, share stories, and reflect on how climate change is shaping our classrooms and communities. Supported by grants and partnerships, they hold regular workshops a nd virtual meetings, creating space for teachers to learn from one another while navigating challenges like book bans, censorship laws, and the realities of living through major hurricanes.Through this work, the group is studying how teachers use stories, place-based activities, and multimodal composing to bring climate change into English Language Arts classrooms. Their collaborative research asks: How do teachers tell stories about climate change? How do they navigate the political, social, and environmental pressures of their schools? And how can they build new literacies that prepare young people for more just and livable futures?In each episode of this special series, we talk with a collaborator in the Stories-To-Live-By Collective about their experiences, connections, and learning through this work together.Dr. Alexandra Panos grew up in St. Louis, Missouri and taught middle school in Chicago before doing her PhD in rural Indiana. Her parents and sisters moved to Florida 25 years ago so this has been a second home for quite awhile, although she only just moved her in 2019. It was her experience of learning to be an engaged Floridian, socially, politically, and environmentally, that led her to convene work related to the intersections of her passions: literacy, teacher power, and education for the climate crisis. She lives in St. Petersburg with her partner, two rescue dogs, and Drusilla, the cat, who demanded to live with them in the aftermath of Hurricane Milton.Alex is an Associate Professor of Literacy Studies and Affiliate Faculty in Measurement and Research at the University of South Florida. Alex is the principal investigator in the Stories-To-Live-By Collective.Connect with Classroom Caffeine at www.classroomcaffeine.com or on Instagram, Facebook, Twitter, and LinkedIn.

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

Pricing Lives: The Political Art of Measurement (Oxford UP, 2023) discusses how human lives are equated with the material, and argues that pricing lives lies at the core of the political; in fact, as in Plato or Hobbes, and in the Weberian ethics of responsibility, measurement is considered to be one of its central features. Ariel Colonomos argues that this measure relies primarily on human lives and interests, and that the material equivalence to lives is twofold. The equivalence is a double equation, as we pay for lives and we pay with lives. This double equation constitutes the measurement upon which the political equilibrium of a society depends and is thus a key constitutive part of the political. The book adopts two approaches, both with an interdisciplinary perspective: one explanatory and the other normative. First, it explains the nexus between existential goods and material goods, drawing on a detailed analysis of several case studies from contemporary politics, both domestic and international. Second, it discusses normatively the material valuation of human lives and the human value of material goods. Value attribution and the question of the material equivalent to lives are of relevance not only for political theory and philosophy, but also for sociology, history, international relations, and legal studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Today we're joined by Brett Curry from OMG Commerce, and we're grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.We discuss where YouTube sits in the channel mix, how it compares to Meta, why it's still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it's done right.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Intro11:42 Understanding YouTube: Consumption Patterns and Measurement22:36 The Lift Trifecta: Measuring Success on YouTube30:07 Navigating Attribution Challenges in YouTube Advertising37:34 Optimizing Conversion Events42:39 Account Structure and Automation45:59 Creative Strategies for YouTube Ads01:01:06 Measuring Success and Iteration in CampaignsThe Black Friday Operators Online EventSign up here: https://www.9operators.com/black-fridayPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

요한복음 1:9-14 1:9 참 빛이 있었다. 그 빛이 세상에 와서 모든 사람을 비추고 있다. 1:10 그는 세상에 계셨다. 세상이 그로 말미암아 생겨났는데도, 세상은 그를 알아보지 못하였다. 1:11 그가 자기 땅에 오셨으나, 그의 백성은 그를 맞아들이지 않았다. 1:12 그러나 그를 맞아들인 사람들, 곧 그 이름을 믿는 사람들에게는, 하나님의 자녀가 되는 특권을 주셨다. 1:13 이들은 혈통에서나, 육정에서나, 사람의 뜻에서 나지 아니하고, 하나님에게서 났다. 1:14 그 말씀은 육신이 되어 우리 가운데 사셨다. 우리는 그의 영광을 보았다. 그것은 아버지께서 주신, 외아들의 영광이었다. 그는 은혜와 진리가 충만하였다.

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310) Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and what it means for independent PR and communications pros. They cover the shift toward outcomes that matter to the C-suite, the stronger alignment with AMEC's Integrated Evaluation Framework, the role of qualitative and quantitative data, and why leveling up in measurement and AI will separate thriving practitioners from the rest. You'll walk away with practical next steps, resources, and a nudge to price your expertise for the true value you deliver. Keywords: Barcelona Principles 2025, AMEC framework, PR measurement, qualitative and quantitative metrics, AI in PR, PR outcomes, stakeholder sentiment, media relations, solo PR pricing, communications strategy. Episode Highlights 00:00 – 00:24 | Welcome back to That Solo Life 01:39 – 02:41 | What's new in the Barcelona Principles (2025 update + AMEC alignment) 02:49 – 03:05 | AVEs aren't it: Why outcomes beat output every time 03:28 – 04:24 | The business case: Tie PR to revenue, cost reduction, and executive priorities 05:01 – 05:23 | Quant + qual: Why both matter for effective evaluation 05:36 – 06:11 | From “audience” to “stakeholders”: Measuring sentiment and behavior change 06:12 – 07:11 | Stop fearing data: You already synthesize information—now measure it 07:01 – 07:11 | Two skills that will set pros apart: Measurement and AI 08:01 – 09:24 | Using AMEC's resources to build a measurement-first practice 11:02 – 12:26 | Measure your time and value: Why low-fee retainers undermine real PR work 12:37 – 13:01 | Plan → act → measure: Strategy comes first 13:16 – 14:07 | Career fuel: Leveling up skills can reignite your passion for the work 14:09 – 14:30 | Parting encouragement and next steps Highlights and takeaways: The Barcelona Principles update emphasizes business outcomes, not vanity metrics. Tie PR to revenue, cost of sales, risk mitigation, and reputation impact. Blend quantitative data (traffic, conversions, assisted revenue) with qualitative insights (sentiment, message pull-through). Use AMEC's Integrated Evaluation Framework to plan from objectives to outcomes. Price for the strategic and labor-intensive nature of PR—measurement begins at planning. Invest in AI and analytics skills to future-proof your practice. Related Episodes & Additional Information Resources mentioned: PR News: Barcelona Principles 4.0: Reinventing PR Measurement for a New Era AMEC: Barcelona Principles AMEC: AMEC Integrated Evaluation Framework (plan, measure, and evaluate end-to-end) Solo PR Pro (training, community, and tools for independent practitioners) Related episodes to queue next: The Measurement Strategy You Need to Grow Note: Links are provided for educational purposes. Always adapt frameworks to your client's specific goals, audiences, and market conditions. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Join us again! If this episode helped you, subscribe, rate, and leave a review—it helps more solo pros find the show. Share this episode with a colleague who's rethinking their measurement approach. Visit Solo PR Pro to keep leveling up your practice.

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 8 explains query fan-out, latent intent, and source aggregation — the mechanics that turn a single user query into dozens of sub-queries driving generative answers.We explore how systems expand an input into related intents, identify explicit and implicit slots, generate rewrites, and anticipate follow-up questions. The episode shows how routing directs these sub-queries to different sources and modalities, from web indexes and APIs to video transcripts and structured data.We then break down the selection funnel, where retrieved chunks are filtered by extractability, evidence density, scope clarity, authority, freshness, and safety before reaching synthesis. High-quality content often gets excluded if it fails on structure or format, which highlights why chunk-level engineering matters as much as page-level optimization.The strategic takeaway is clear: winning in GEO requires intent coverage across the fan-out, multi-modal parity so content fits the system's preferred formats, and chunk-level readiness for synthesis. Measurement also changes, shifting from keyword rankings to sub-query recall, evidence density, and citation stability.Read the full chapter at ipullrank.com/ai-search-manual

Here's a short clip from our upcoming interview with Rob Hyland, the coordinating producer of Sunday Night Football, and Drew Esocoff, the director of Sunday Night Football. In this clip, Hyland and Esocoff provide insight on what Bills quarterback Josh Allen and Ravens quarterback Lamar Jackson are like in production meetings, and whether the new virtual measurement technology can get better for viewers during the season. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

A 2020 study found that only the right brand architecture strategy maximizes reputation spillover while preventing underinvestment. But most companies make this critical decision based on emotion rather than data. This week, Elena, Rob, and Director of Brand Beth Kuchera explore when to use one brand across everything versus splitting them up. They reveal the five ways brand architecture impacts business success and share why getting this wrong can waste expensive "brain space" that's impossible to recover. Topics covered: [01:00] Research on branded house versus house of brands strategy[05:00] Five ways brand architecture helps or harms your business [10:00] Strategic upsides and downsides of branded house approach [14:00] Creative challenges of extending versus building new brands [17:00] Resources as the most important decision-making factor [24:00] Measuring brand effectiveness across multiple products  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Yu, Jungju, A Model of Brand Architecture Choice: A House of Brands vs. A Branded House (May 28, 2020). Yu, J. (2021). A model of brand architecture choice: a house of brands vs. A branded house. Marketing Science, 40(1), 147-167., Available at SSRN: https://ssrn.com/abstract=3116284 or http://dx.doi.org/10.2139/ssrn.3116284  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA's Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices

Wolfgang Wendler and Ezer Bennour, both Product Managers at Rohde & Schwarz, discuss the new applications for the new FSWX, the first signal and spectrum analyzer with 2 synchronous inputs, and the updated FSWP phase noise analyzer.

In this special “Strat Chat” edition of The Archaeology Show, we dig into the layers of history behind “pi” and “pie” in honor of episode 314. First, we explore the origins of fruit pies, tracing their journey from ancient Egyptian tombs to medieval feasts and early American kitchens. Next, we unravel the story of the number pi (π), highlighting how ancient civilizations discovered and used this mathematical constant in everything from monuments to pottery. Finally, we bite into the history of meat pies, uncovering their role in ancient diets and how they evolved into a global comfort food. Join us for a flavorful journey through time, where archaeology and culinary history meet in every slice!LinksSegment 1: The History and Origin of Fruit PiesPie: A Global History by Janet ClarksonThe Forme of Cury (14th-century English cookbook)Oxford Companion to FoodBritish Museum: Archaeology of Ancient EgyptYork Archaeological Trust: Medieval KitchensFood in Medieval England by C.M. WoolgarSmithsonian Magazine: The History of Pie in AmericaAmerican Pie CouncilA History of British Baking by Emma KayMuseum of London ArchaeologyArchaeobotanical Studies at the British MuseumSugar and Sweetness by Sidney MintzSegment 2: The Discovery and Use of the Number Pi (π)Rhind Mathematical Papyrus – British MuseumYale Babylonian CollectionArchimedes' “Measurement of a Circle”Mathematical Treatise in Nine Sections (Zu Chongzhi)Aryabhata and AryabhatiyaA History of Pi by Petr BeckmannThe Symbol π and William JonesMathematics in Ancient Egypt by Annette ImhausenThe Archaeology of Measurement by Iain MorleyBritish Museum: Ancient CoinsSacred Geometry by Robert LawlorLongitude by Dava SobelPi Day – Official SitePi in Popular Culture – Life of PiArchaeological Discovery of Mathematical ToolsSegment 3: The History and Origin of Meat PiesFood in Ancient Egypt by Delwen SamuelApicius: De Re CoquinariaThe Englishman's Food by Drummond & WilbrahamFood in Medieval England by C.M. WoolgarSing a Song of Sixpence – Nursery Rhyme OriginsArchaeology at Pompeii – Food RemainsThe Cornish Pasty by Gillian HoggPie: A Global History by Janet ClarksonArchaeozoology at the British MuseumPie: A Savor the South Cookbook by Sara FosterJamaican Patties – HistoryTourtière – Canadian EncyclopediaEmpanadas – OriginsVictorian Pie Shops – Museum of LondonMeat Pies in Literature – Sweeney ToddContactChris Websterchris@archaeologypodcastnetwork.comRachel Rodenrachel@unraveleddesigns.comRachelUnraveled (Instagram)ArchPodNetAPN Website: https://www.archpodnet.comAPN Discord: https://discord.com/invite/CWBhb2T2edAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion

Much of modern life relies on the shared language of measurement - but how to get more countries using that language is a challenge. 

In this special “Strat Chat” edition of The Archaeology Show, we dig into the layers of history behind “pi” and “pie” in honor of episode 314. First, we explore the origins of fruit pies, tracing their journey from ancient Egyptian tombs to medieval feasts and early American kitchens. Next, we unravel the story of the number pi (π), highlighting how ancient civilizations discovered and used this mathematical constant in everything from monuments to pottery. Finally, we bite into the history of meat pies, uncovering their role in ancient diets and how they evolved into a global comfort food. Join us for a flavorful journey through time, where archaeology and culinary history meet in every slice!LinksSegment 1: The History and Origin of Fruit PiesPie: A Global History by Janet ClarksonThe Forme of Cury (14th-century English cookbook)Oxford Companion to FoodBritish Museum: Archaeology of Ancient EgyptYork Archaeological Trust: Medieval KitchensFood in Medieval England by C.M. WoolgarSmithsonian Magazine: The History of Pie in AmericaAmerican Pie CouncilA History of British Baking by Emma KayMuseum of London ArchaeologyArchaeobotanical Studies at the British MuseumSugar and Sweetness by Sidney MintzSegment 2: The Discovery and Use of the Number Pi (π)Rhind Mathematical Papyrus – British MuseumYale Babylonian CollectionArchimedes' “Measurement of a Circle”Mathematical Treatise in Nine Sections (Zu Chongzhi)Aryabhata and AryabhatiyaA History of Pi by Petr BeckmannThe Symbol π and William JonesMathematics in Ancient Egypt by Annette ImhausenThe Archaeology of Measurement by Iain MorleyBritish Museum: Ancient CoinsSacred Geometry by Robert LawlorLongitude by Dava SobelPi Day – Official SitePi in Popular Culture – Life of PiArchaeological Discovery of Mathematical ToolsSegment 3: The History and Origin of Meat PiesFood in Ancient Egypt by Delwen SamuelApicius: De Re CoquinariaThe Englishman's Food by Drummond & WilbrahamFood in Medieval England by C.M. WoolgarSing a Song of Sixpence – Nursery Rhyme OriginsArchaeology at Pompeii – Food RemainsThe Cornish Pasty by Gillian HoggPie: A Global History by Janet ClarksonArchaeozoology at the British MuseumPie: A Savor the South Cookbook by Sara FosterJamaican Patties – HistoryTourtière – Canadian EncyclopediaEmpanadas – OriginsVictorian Pie Shops – Museum of LondonMeat Pies in Literature – Sweeney ToddContactChris Websterchris@archaeologypodcastnetwork.comRachel Rodenrachel@unraveleddesigns.comRachelUnraveled (Instagram)ArchPodNetAPN Website: https://www.archpodnet.comAPN Discord: https://discord.com/invite/CWBhb2T2edAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion

Too many kids see math as boring or irrelevant. Tinashe Blanchet shares how creative, real-world projects like scale models can help students engage deeply with math while still hitting standards. Read more: https://www.coolcatteacher.com/e913 3 Takeaways: • Scale models and PBL connect math to real life. • Measurement is often the weakest test area—but projects can fix that. • Teachers can start small with PBL, even in tight schedules. Growth Reflection: How have you used projects to make math more engaging? Show notes link: https://www.coolcatteacher.com/e913

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://www.instacart.com/company/adsAli & Tim answer these questions:Instacart has been rapidly expanding its retail media capabilities—what's the overarching vision for Instacart Ads in the next 1–3 years?How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

(0:00) Felger, Mazz, and Murray begin the third hour with a conversation about Stefon Diggs and his odd behavior with the Patriots. (12:18) Caller reactions about Nathaniel Lowe, the Red Sox bullpen, Drake Maye, and more! (25:34) Reaction to MLB Commissioner Rob Manfred hinting at realigning the entire MLB. (35:35) The guys give their thoughts on the NFL trying out an automated ball measurement system instead of bringing out the chains.