Podcasts about Measurement

Dr. Jacob Barandes is a professor of Physics at Harvard University who studies the foundations of physics. He has emerged as a leading skeptic of the idea that our universe is somehow fundamentally mathematical in nature, marking a full cycle of more than two thousand years of ink spilled about the nature of the universe. Barandes has found that there is a way of modeling the basement membrane of reality as being made of bodies with location, where everything from superposition to electricity and magnetism are a product of the motions of these bodies. Our conversation spans the basic principles that Barandes has used to arrive at this conclusion, the vital role that confusion over what constitutes a “measurement” plays in producing a highly paradoxical interpretation of nature, and the fact that this debate about the nature of the universe - substance versus mathematics - has been raging for more than two thousand years, with no end in sight. MAKE HISTORY WITH US THIS SUMMER:https://demystifysci.com/demysticon-2025PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-show00:00 Go!00:05:40 – What Are Hilbert Spaces?00:10:14 – Why Complex Numbers Matter in Quantum Mechanics00:12:45 – Abstraction vs. Clarity in Physics00:17:17 – The Particle Misconception in Quantum Theory00:22:10 – What's Missing in Quantum Textbooks00:25:28 – What Is a Measurement in Quantum Mechanics?00:32:08 – The Problem of Self-Reference in Quantum Theory00:35:31 – Understanding the Heisenberg Cut00:39:37 – Decoherence Isn't Collapse00:49:47 – The Quantum Measurement Problem00:52:46 – Competing Interpretations of Quantum Mechanics01:00:00 – Toward a Real Quantum Reality01:06:25 – The Moral Responsibility of Scientists01:12:19 – Free Will and Physical Law01:16:01 – Material Science and Quantum Resonance01:20:01 – Aether, Electromagnetism, and Relativity01:27:21 – Why Scientific Progress Is Messy01:31:42 – The Limits of Scientific Explanation01:33:20 – Plato, Ethics, and the Modern World01:36:06 – Can Physics Define Good?01:39:14 – Why Physics Can't Capture the Human Spirit01:45:04 – Building Community in Physics01:48:22 – Trying Matters More Than Winning#quantumphysics, #philosophyofscience, #quantummechanics, #freewill, #complexnumbers, #decoherence, #metaphysics, #theoreticalphysics, #natureofreality, #philosophypodcast , #sciencepodcast, #longformpodcast ABOUS US: Anastasia completed her PhD studying bioelectricity at Columbia University. When not talking to brilliant people or making movies, she spends her time painting, reading, and guiding backcountry excursions. Shilo also did his PhD at Columbia studying the elastic properties of molecular water. When he's not in the film studio, he's exploring sound in music. They are both freelance professors at various universities. PATREON: get episodes early + join our weekly Patron Chat https://bit.ly/3lcAasBMERCH: Rock some DemystifySci gear : https://demystifysci.myspreadshop.com/allAMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysciBLOG: http://DemystifySci.com/blog RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

"Leadership isn't about perfection—it's about consistent, strategic progress.”Jaclyn Strominger Top Five Tips For Unstoppable Leadership1.      Vision2.      Mission3.      Action4.      Delegation and team alignment 5.      Measurement and monitoring TIME STAMP SUMMARY 03:28 Understanding the deeper purpose behind goals07:29 Creating focused action plans aligned with intentions13:24 Importance of human connection and relationships in leadership17:08 Adjust strategies based on measurements Where to find Jaclyn?Website                          https://leaptoyoursuccess.com/ LinkedIn                         https://www.linkedin.com/in/jstrominger/  Jaclyn Strominger Bio Driven by passion, purpose, and over three decades of experience, Jaclyn Strominger is a powerhouse High Achievement Success Coach. From scaling the heights of magazine publishing to empowering ambitious professionals and entrepreneurs, Jaclyn specializes in turning potential into performance. She equips high achievers to break limits, align their vision, and create bold strategies that redefine success. Her mission? To ignite transformation, foster confidence, and guide individuals to lead with impact—whether in business, leadership, or life. Jaclyn's coaching is where passion meets precision, turning aspirations into unstoppable achievements

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev's Michael Campi, PepsiCo's Mike Glaser, and LiveRamp's Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2025 EMARKETER

Join Rabbi Joey Rosenfeld as he guides us through the world and major works of Kabbalah, Hasidic masters, and Jewish philosophy, shedding light on the inner life of the soul. To learn more, visit InwardTorah.org

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

If you've ever put a Newman's Own salad dressing into your grocery cart, congratulations! You've made a charitable donation. That's because Newman's Own Foundation owns the food company outright and directs 100% of profits to the foundation's philanthropic initiatives. What began as actor Paul Newman's holiday gift—homemade dressing in old wine bottles—has grown into a $600 million force for good. Guided by the late actor's generosity, the foundation continues to give it all away, staying true to its founding mission to nourish and transform the lives of children who face adversity.We invited Alex Amouyel, President and CEO of Newman's Own Foundation, to talk about the foundation's success and how it's sharpening its focus, building strategic partnerships, and doubling down on impact measurement. She shares how Newman's Own Foundation is not only nourishing children but helping the entire philanthropic ecosystem thrive by funding resilience-building camps through the SeriousFun Children's Network, fighting for food justice in schools via grantees like FoodCorps, and launching initiatives like the “100% for Purpose Club.” This work goes far beyond philanthropy: “When you get the intersection right of aligning to your mission and to your superpowers, you are living your purpose.”Listen for key insights on:Impact measurement, monitoring, and evaluationLeveraging influence and partnerships to multiply donation impactFocusing philanthropic investments on a core mission to achieve greater success Resources + Links:Alex Amouyel's LinkedInNewman's Own FoundationPaul NewmanNewman's Own Foundation Impact (00:00) - Welcome to Purpose 360 (00:14) - Meet Alex Amouyel, Newman's Own (02:19) - Alex's Background (05:31) - Origins (08:45) - Stories About Paul (12:47) - SeriousFun Network (15:35) - Response (16:04) - Taking Stock (18:42) - Measurement (20:37) - Food Corps (23:25) - Paul's Hundredth Birthday (24:13) - Other Programs (26:47) - Living Your Purpose (28:17) - In Three Years (28:44) - Last Thoughts (29:07) - Wrap Up

How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it's still on us to bring the perspective, the empathy, and the meaning that make communication matter. In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry. Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead. Listen in and hear about... How AI is transforming the communications industry at unprecedented speed Strategies for professionals to stay relevant in an AI-driven landscape Leveraging AI to enhance media analysis and strategic insights Challenges in adapting billing models for AI-assisted work Importance of curiosity and continuous learning in the AI era Optimism for communications professionals who embrace AI's potential Notable Quotes On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57] On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26] On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20] On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25] On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Steve Rubel Steve Rubel | LinkedIn Timestamps 0:00 Intro 4:12 Discussion on "Seven Habits" and personal reflections 8:13 Steve Rubel discusses career evolution and blogging's impact 12:12 Dan Nestle discusses humility and change 16:19 Discussion on AI's Transformational Impact 19:07 Technological Change and Communications 24:44 Discussion on AI's impact on junior roles 27:23 Communications and Social Media Impact 29:51 AI and Workforce Adaptation 34:20 Leadership and AI's Role 37:13 Discussion on ANA AI Conference 41:01 Steve Rubel discusses AI experience 46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic 49:04 Excel and Media Strategy 53:48 Experience and Evolution 57:08 Media Analysis and Strategy 1:01:20 Media and Client Expectations 1:05:40 Technological Revolution and Displacement 1:08:44 Curiosity and Learning with AI 1:12:03 Safe Use of AI Tools 1:17:20 Steve Rubel expresses optimism about the communications industry's future 1:19:25 Discussion on AI's impact on jobs 1:22:17 Outro (Notes co-created by Human Dan and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how Bayesian modeling offers a more nuanced approach to marketing attribution than traditional methods. They discuss why many marketers still rely on oversimplified attribution models despite their limitations.Topics covered:   [01:00] "Bayesian Modeling of Marketing Attribution"[03:00] Problems with traditional attribution models[04:50] Why simple models persist despite their flaws[06:00] Key components of Bayesian attribution[08:00] Rapid decay of ad effects and negative interaction effects[09:45] How this approach can offer deeper marketing insights  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Sinha, R., Arbour, D., & Puli, A. (2022). Bayesian Modeling of Marketing Attribution. Available at arXiv:2205.15965   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this episode of The Sonic Truth, we're joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including:The misconceptions that advertisers have about how the largest walled garden advertising platforms function;The principal mistakes companies make related to marketing-driven growth;The scientific approach to measurement;How companies can future-proof their advertising measurement;The analytical constraints that prevent most advertisers from growing spend;Creative analytics;A systematic approach to channel diversification.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

Steve Summers speaks with SE Radio host Sam Taggart about securing test and measurement equipment. They start by differentiating between IT and OT (Operational Technology) and then discuss the threat model and how security has evolved in the OT space, including a look some of the key drivers. They then examine security challenges associated with a specific device called a CompactRIO, which combines a Linux real-time CPU with a field programmable gate array (FPGA) and some analog hardware for capturing signals and interacting with real-world devices. Brought to you by IEEE Computer Society and IEEE Software magazine.

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

In this episode, I explore the power of habits and systems for achieving personal and professional growth. Learn how to implement small, consistent changes to achieve goals related to wealth, health, and relationships, drawing insights from James Clear's “Atomic Habits.” Discover practical strategies for tracking progress and building an identity that supports long-term success. In This Episode: 00:00 The Power of Habits 01:30 Systems Over Goals 03:40 The 1% Rule 05:30 Focusing on Controllables 08:00 Identity-Based Habits 10:50 Tracking Progress 12:40 Leading vs. Lagging Indicators 15:00 The Importance of Small Wins 17:00 Building Habits Takes Time Key Takeaways: Define Controllable Outputs: Focus on actions you can control (inputs) rather than hard-to-measure outcomes. Build Habits Around Identity: Align your habits with the person you want to become (e.g., “become a reader” instead of “read a book”). Use a Habit Tracker: Create a simple habit tracker with yes/no checkboxes to monitor consistency in intangible areas. Prioritize Leading Indicators: Track leading indicators (e.g., meal prepping for weight loss) rather than lagging metrics (e.g., weight loss itself). Embrace Small Wins: Recognize that significant progress often starts with small, consistent actions. Measurement doesn't have to be numeric. It can be as simple as a yes/no checkbox for habits that reinforce your values: Habit Mon Tue Wed Thu Fri Sat Sun Listened without interrupting my partner ✅ ✅ ❌ ✅ ✅ ✅ ✅ Exercised 30 mins ✅ ❌ ✅ ✅ ✅ ❌ ✅ Reached out to a friend ❌ ✅ ✅ ✅ ❌ ✅ Connect with Shaun Enders https://www.linkedin.com/in/shaunenders/ www.CallTSG.com  Subscribe: https://podcasts.apple.com/us/podcast/business-finance-and-soul/id1680587418 https://open.spotify.com/show/4Rr0lulKYz7ZH1uSbteuQN https://www.audible.com/podcast/Business-Finance-Soul/B0C59PP59P?action_code=ASSGB149080119000H&share_location=pdp  Resources Mentioned: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=asc_df_0735211299?mcid=f87fdd4a273b3c7ea025428ffab93506&hvocijid=1585103782904279902-0735211299-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=721245378154&hvpos=&hvnetw=g&hvrand=1585103782904279902&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031352&hvtargid=pla-2281435178538&psc=1  

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

Could constant surveillance reshape not only society but consciousness itself? Might predictive algorithms possess us without spirit, and rituals unfold through data rather than incense? If myth still lives, is it hiding in the glitches?​​If you are having a mental health crisis and need immediate help, please go to ​https://troubledminds.org/help/ and call somebody right now. Reaching out for support is a sign of strength.​​LIVE ON Digital Radio! Http://bit.ly/40KBtlW​​http://www.troubledminds.net or ​https://www.troubledminds.org​​Support The Show!​https://www.spreaker.com/podcast/troubled-minds-radio--4953916/support​https://ko-fi.com/troubledminds​https://patreon.com/troubledminds​https://www.buymeacoffee.com/troubledminds​https://troubledfans.com​​Friends of Troubled Minds! - ​https://troubledminds.org/friends​​Show Schedule Sun--Tues--Thurs--Fri 7-10pst​iTunes - ​https://apple.co/2zZ4hx6​Spotify - ​https://spoti.fi/2UgyzqM​TuneIn - ​https://bit.ly/2FZOErS​Twitter - ​https://bit.ly/2CYB71U​----------------------------------------​​https://troubledminds.substack.com/p/predictive-inertia-influencing-multiple​​https://www.livescience.com/human-behavior/the-constant-surveillance-of-modern-life-could-worsen-our-brain-function-in-ways-we-dont-fully-understand-disturbing-studies-suggest​​https://theconversation.com/surveillance-tech-is-changing-our-behaviour-and-our-brains-246675​​https://en.wikipedia.org/wiki/Measurement_problem​​https://www.quera.com/glossary/quantum-decoherence​​https://en.wikipedia.org/wiki/Wave_function_collapse​​https://en.wikipedia.org/wiki/Hawthorne_effect​​https://fs.blog/observer-effect/​​https://www.amazon.com/Project-Phase-Shift-Ianua-Occulta-ebook/dp/B0F865F6LJ/

ADSN is made possible by:DashFi - https://dash.fiMeasured - https://measured.com/Follow ADSN: https://TheADSN.comhttps://x.com/The_ADSNhttps://open.spotify.com/show/3JyftL7aNBc7Q5axOdIaov?si=4b9b1c3697944021https://youtube.com/@theadsn____________________________________Sponsored by DashFiIf You're Spending $100K+ Per Month on Ads, You're Probably Overpaying.DashFi is the corporate charge card built for advertisers spending heavily on Meta and Google. Our AI-powered Ad Pay Protection uncovers hidden overcharges and billing discrepancies—protecting your campaigns from costly billing failures and putting real money back into your business.In the last $20M of audited ad spend, DashFi uncovered an average of 12% in discrepancies, with advertisers receiving up to 6% back in ad credits. With high flexible limits, no personal guarantee, and fast approvals, you can scale spend without financial roadblocks.

Leaders have to be very careful of the trap of measuring the growth of their teammates by the wrong metrics. The things that matter most are often the things that are the most difficult to measure, but leaders must find a way. Check out the video version of The Craig and Greg Show clips in this episode.  Check out the full conversation we had on this topic on this episode of The Craig and Greg Show.  Find out more about Shepherd Leadership.  Check out my blog, my other podcasts, my books, and so much more at http://linktr.ee/craigtowens  ►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

I'm lucky enough to live in a spot where there are a lot of trails that I can enjoy whether running, walking, biking, and even snowshoeing if we get enough snow. No matter what I am doing, I have one simple rule: if there is a friendly dog on the trail, I must stop to pet it. The opportunity to pet and engage with random dogs is one of the things that just brings me a lot of happiness. It is hard for me to understand those who are not “dog people”, especially since I mostly prefer dogs to people. I'm a sucker for dogs. It turns out that those cute faces that dogs make and the way they endear themselves to us is not by accident, but by evolution. Being cute helps them to worm their way into our worlds. In that way, dogs are a bit of a salesperson, selling us on giving out treats, walks, toys, outfits, food, cuddles, and all kinds of pampering. I mean, sales is just about convincing someone of a course of action. Dogs are great at this, or at least they are to me because I am such an easy mark for dogs because they play on my emotions. In preparing this, I hesitated at connecting dogs with sales because dogs are revered people and sales people less so. In fact, you could say that sales has a bad rap. Rather than seeing sales as a way of getting people what they need, sales is often viewed as a way of convincing people to get things that they don't need and will not be helpful. But our guest today is here to talk about how when sales is done well, it is a win-win-win situation. Doug C. Brown has spent a career trying to do sales right, creating positive experiences for customers and sellers alike. Doug talks about how sales is probably the world's “oldest profession.” He also talks about the challenge of overcoming the bad rap of selling to get to a better outcome for customers. He describes how the metrics being tracked often are not those connected to CX success, which lead to worse outcomes. He finally takes us on the long strange trip of starting out as a vocal major at Berklee College of Music, moving to nuclear medicine, serving in the Army for 12 years, and finally ending up in sales (all of which have more in common than you might think!).LinkedIn: https://www.linkedin.com/in/dougbrown123/CEO Sales Strategies: https://ceosalesstrategies.com/

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

www.mindfullywell.comFollow me on Instagram! https://www.instagram.com/melissa_eich/Snag one of the Mothers Day Specials (DUTCH testing + Review + Recommendations) https://labs.rupahealth.com/store/storefront_V4LlVd4SummaryIn this episode of Mindfully Well, Melissa Eich explores the concept of 'trusting the process' in personal growth and wellness. She discusses the frustrations that often accompany this phrase, especially when results seem distant. Melissa emphasizes the importance of measuring progress beyond just numbers, aligning actions with deeper goals, and navigating emotional responses to change. She encourages listeners to see the bigger picture and to trust themselves throughout their journey, highlighting that true transformation requires patience and self-awareness.TakeawaysTrusting the process is a mindset shift, not just a phrase.Measurement of progress should include various metrics, not just weight.Align your actions with your true goals for meaningful change.Emotional discipline is crucial in navigating personal growth.Safety within oneself is essential for transformation.The brain resists change due to fear of the unknown.Finding joy in the journey is more important than immediate results.Visualizing your future self can guide your current actions.Patience is key in allowing transformation to unfold.Trusting yourself is the ultimate goal of the process.Chapters00:00Understanding 'Trust the Process'03:11The Importance of Measurement in Progress06:17Aligning Actions with True Goals10:13Navigating Emotional Responses13:04Seeing the Bigger Picture

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.

Marketing measurement is messed up – it's hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there's another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that's a simple lack of communication.

Title: Journal Club Series Episode 11- Measurement of association and effect (eg, correlation & causation) Target Audience This activity is directed to physicians, medical students, nurse practitioners, nurses, and physician assistants. Objectives: Upon completion of this activity, participants should be able to:      Review measurement of association and effect.      Review relative risk & Odds ratio.  Course Directors: Tony R. Tarchichi MD — Associate Professor, Department of Pediatrics, Children's Hospital of Pittsburgh of the University of Pittsburgh Medical Center (UPMC.) Paul C. Gaffney Division of Pediatric Hospital Medicine. No relationships with industry relevant to the content of this educational activity have been disclosed. Matthew Wilkinson MD, MPH - Associate Professor, Department of Pediatrics, The University of Texas at Austin Dell Medical School Dr. Wilkinson discloses that he is a consultant for Koru Medical and is a stockholder with EM Device Lab. Conflict of Interest Disclosure: No other planners, members of the planning committee, speakers, presenters, authors, content reviewers and/or anyone else in a position to control the content of this education activity have relevant financial relationships to disclose. Accreditation Statement: In support of improving patient care, the University of Pittsburgh is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.  The University of Pittsburgh School of Medicine designates this enduring material activity for a maximum of 0.5 AMA PRA Category 1 CreditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity. Other health care professionals will receive a certificate of attendance confirming the number of contact hours commensurate with the extent of participation in this activity.   Disclaimer Statement: The information presented at this activity represents the views and opinions of the individual presenters, and does not constitute the opinion or endorsement of, or promotion by, the UPMC Center for Continuing Education in the Health Sciences, UPMC / University of Pittsburgh Medical Center or Affiliates and University of Pittsburgh School of Medicine.  Reasonable efforts have been taken intending for educational subject matter to be presented in a balanced, unbiased fashion and in compliance with regulatory requirements. However, each program attendee must always use his/her own personal and professional judgment when considering further application of this information, particularly as it may relate to patient diagnostic or treatment decisions including, without limitation, FDA-approved uses and any off-label uses. Released 4/15/2025,  Expires 4/15/2028 The direct link to the course is provided below: https://cme.hs.pitt.edu/ISER/app/learner/loadModule?moduleId=25794&dev=true

In this episode, we're joined by Gaurav Agarwal, COO of ClickUp, who's led the company's explosive growth to over 10 million users while slashing CAC by 3X and achieving profitability. Gaurav dives into why ClickUp's hybrid motion is crushing it and how to align both for compounding returns, how they reduced CAC by ruthlessly optimizing spend and embracing incrementality over attribution, how to build teams that thrive under high accountability, and more.Thanks for tuning in!Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum. Register today.Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.Key Moments:(00:00) Introduction to Gaurav Agarwal and ClickUp(02:54) Gaurav's Journey from Banking to Startups(06:04) Growth Strategies and Challenges at ClickUp(14:54) Branding vs. Performance Marketing in SaaS(21:54) Navigating Brand Marketing and Measurement(24:44) The Importance of Self-Awareness in Leadership(27:39) The Role of Pain in Leadership and Growth(35:57) The Dichotomy of Being Liked vs. Respected(40:39) Building Resilient Teams Through Real Challenges(51:14) The Dynamics of PLG and SLG(52:37) Fragmentation in Go-to-Market Strategies(56:42) The Role of Marketing in Revenue Generation(01:00:45) Influences and Inspirations in Business

How can I effectively track and showcase the progress of multilingual learners across all language domains when traditional assessments often fail to capture their growth?In this episode of Equipping ELLs, host Beth Vaucher is joined by Kelly Aldinger, a bilingual learning and development expert with a passion for fostering educational equity for multilingual learners. Kelly shares her expertise on the power of digital portfolios in showcasing language development, particularly in helping multilingual students see their progress over time.A digital portfolio is more than just a collection of student work, it's a tool that brings together audio, video, and written samples to demonstrate real growth in all four language domains: listening, speaking, reading, and writing. Kelly walks us through how teachers can use these portfolios to monitor language growth, identify skill gaps, and make data-driven decisions to inform instruction. She also shares insights into making the process more manageable for teachers and offers practical steps to get started with setting up digital portfolios in the classroom.This conversation highlights the value of using data to drive decision-making and how digital portfolios give both teachers and families a clearer picture of student achievement. Kelly provides actionable tips on how to integrate these portfolios into your practice, including the importance of student reflection and how to connect with families through accessible and meaningful tools. Whether you're a teacher looking to enhance your classroom or someone seeking to learn more about fostering student progress, this episode is packed with valuable information that can make a big impact.Key Topics Discussed:What digital portfolios are and how they differ from traditional student foldersThe benefits of using portfolios for tracking progress in all four language domainsPractical steps for setting up digital portfolios and using them effectively in the classroomHow to leverage student reflection for growth and goal-settingThe power of data in driving educational decisions for multilingual learnersListen to this episode and start planning how you can implement digital portfolios in your classroom to celebrate student growth and improve instructional strategies.Links and Resources:In this Google Drive Folder, you will find a copy of presentation slides, NYSESLAT Targets of Measurement, K-5 Digital Portfolio Reference Guide, Google Site Template**IMPORTANT** Right click on the file within the Google Drive folder --> "Make a copy" --> Be sure to store it outside of the shared folder in your OWN drive, otherwise it won't allow you to make the copy. A copy of the site will be created, and you can rename it and make changes as needed. ⁠⁠⁠Join the Equipping ELLs Membership Shop our TpT StoreConnect with Kelly on Linked In

Join host Sarah Olivieri as she discusses nonprofit innovation with special guest Leah Kral, author of “Innovation for Social Change: Wildly Successful Nonprofits Inspire and Deliver Results”. Leah shares key principles for fostering innovation in nonprofit organizations and strategies to overcome common challenges. Learn about her book, practical examples of successful innovation, and actionable tips to enhance your nonprofit's impact. Episode Highlights 03:55 Importance of Innovation in Nonprofits 06:36 Six Principles for Social Change Innovation 13:51 Organizational Design and Empowerment 17:18 Measurement and Evaluation in Nonprofits 22:46 Building a High-Performing Team Meet the Guest Leah Kral is an expert facilitator and author who helps social entrepreneurs innovate and further social change. She writes about her work in Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results (Wiley, 2022). Kral is a sought-after speaker at nonprofit industry events, and writes frequently about her research, and for decades, has provided tailored consulting to nonprofit teams and coaching to social entrepreneurs across the country. As principal and owner of Two Larks Consulting, she has a passion for helping organizations achieve their missions. She holds a Master of Arts in Public Policy from Duquesne University, is a returned Peace Corps Volunteer (Jamaica 2002-2004), and is an active volunteer in her community in northern Virginia. To learn more, visit LeahKral.com. Connect with Leah: Author of Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results (Wiley, 2022) Email: leahkral@twolarksconsulting.com Website: https://leahkral.com/ Blog: https://substack.com/@leahkral LinkedIn: https://www.linkedin.com/in/leahkral/ Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

N Engl J Med 1987; 314:1429-35Background Prior to the publication of this study, digoxin and diuretics were the mainstay of chronic heart failure management. No therapy had yet been shown to reduce mortality or improve heart failure outcomes in patients with severe disease. The results of the V-HEFT trial had been published in the prior year, which demonstrated that the vasodilator combination of hydralazine and isosorbide reduced death in patients with chronic, stable heart failure. CONSENSUS was the first study to test whether vasodilator therapy in general, and angiotensin converting enzyme inhibitors in particular could modify heart failure disease trajectory for those with severe disease when used as part of chronic disease management. The CONSENSUS trial was designed to test the hypothesis that Enalapril compared to placebo reduced mortality in patients with severe (NYHA IV) congestive heart failure.Patients Men and women with severe (NYHA IV) congestive heart failure and cardiomegaly based on heart size >600 ml/m2 in men or >550 ml/m2 in women were recruited from 35 centers in Finland, Norway and Sweden. Measurement of LV function was not required. Patients were excluded if they had 1) acute pulmonary edema, 2) hemodynamically important aortic or mitral valve stenosis, 3) MI within the previous 2 months, 4) unstable angina, 5) planned cardiac surgery, 6) right heart failure due to pulmonary disease, or 7) serum creatinine >3.4 mg/dL.It is not specified whether patients could be recruited from the inpatient or outpatient setting or both but prior to randomization, a 14-day period was allowed to stabilize patients on digoxin and diuretics. If during this period, their condition improved to NYHA class III or less they were not randomized.Baseline characteristics The majority of participants were male (70%) and their average age was 70. The average heart rate and blood pressure were 80 bpm and 120/75 mmHg and the average serum creatinine was about 1.5 mg/dL. Coronary artery disease was present in over 70% of participants and nearly 50% had suffered a previous heart attack. Hypertension and diabetes were present in over 20% and atrial fibrillation in 50%. The use of medications at baseline was evenly distributed between groups with nearly all patients being on digoxin and furosemide. About 50% of participants were also taking spironolactone as well as other vasodilator drugs. About 50% of patients had heart failure for more than 4 years.Procedures Treatment with enalapril or an identical placebo was initially started in the hospital with a dose of 5 mg twice a day. After 1 week it was increased to 10 mg twice a day if the patient did not have symptoms of hypotension or other side effects. According to the clinical response, a further increase in dosage could occur up to a maximum dose of 20 mg twice a day.Patients were evaluated after 1, 2, 3, 6, and 16 weeks, 6, 9, and 12 months and at the end of the study. In patients with worsening symptoms, additional vasodilator therapy with isosorbide dinitrate, hydralazine, or prazosin, in that sequence was recommended.Early in the trial the occurrence of symptomatic hypotension led to revision of the protocol after 67 patients had been randomized. No patient's treatment was unblinded but in patients with 1) serum sodium

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

In this enlightening episode of the Let's Talk Brain Health podcast, we are joined by Dr. Marie Marie Onakomaiya, PhD, MPH, a distinguished neuroscientist and CEO of Metric Health. Marie shares her journey from her academic pursuits to her groundbreaking work in AI-driven assessment platforms for brain health. She discusses the importance of measurement-based care, how personalized data collection can revolutionize brain injury recovery, and the transformative potential of bringing advanced assessments to more people globally. Gain valuable insights on the future of brain health, patient empowerment, and the role of technology in healthcare from an expert dedicated to making a meaningful impact. Tune in to learn how technology can empower patients, provide better data to healthcare providers, and ultimately improve outcomes for individuals with brain injuries.00:00 Introduction to Dr. Marie Onakomaiya, PhD, MPH01:23 Inspiration Behind Metric Health03:14 Understanding Measurement-Based Care04:38 Traditional vs. Modern Brain Health Assessment07:55 The Role of Self-Advocacy in Brain Health11:04 Challenges in Brain Injury Recovery17:20 Personalized Medicine and Brain Health19:58 Future of Brain Health Assessment25:32 Practical Advice and Resources28:46 Final Thoughts and TakeawaysResources:Learn more about Metric Health on their website.Interested in learning more about Virtual Reality and its use to improve brain health? Check out our podcast episode with Amir Bozorgzadeh, CEO and co-founder of VirtuLeapBeta Testing InformationExpress interest in joining the beta test group to help inform the future of brain care injury.Have you ever had a concussion or brain injury? You can be part of an evolution in brain injury care by joining Metric Health's beta launch. Designed to make follow-up care less frustrating and more personalized, Metric Health's new app is an alternative to “go home and rest” when that is not enough. With easy-to-use, scientifically valid assessments and personalized insights into your brain health, you can communicate more effectively with your healthcare providers. Sign up for the waitlist today and get early access to a better way to manage your recovery.

My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover:Why the open web is so foreign to many performance advertisers;The right way to conceive of platform A/B testing tools that automatically optimize targeting;How advertisers are auditing their measurement solutions in light of the tariffs and economic volatility;What steps marketing teams can take to "get fit" ahead of a potential economic recession.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Episode SummaryIn this special in-person episode of OnBase, host Chris Moody joins Davis Potter live from Austin, Texas, for a candid deep-dive into the evolution of account-based marketing. Davis draws on his experience across enterprise giants and nimble startups to unpack the real differences between demand gen and ABM—and why most companies are stuck in the middle.Together, they dissect the pitfalls of outdated ABM models, the importance of unifying go-to-market teams, and the need for signal-based measurement over legacy lead scoring. Davis explains the “account-based arrow,” ForgeX's new data model, and shares practical tips for aligning product marketing with ABM functions for retention and growth. Whether you're a team of one or leading a global strategy, this episode is packed with insights you can act on immediately.Key TakeawaysABM vs. Demand Gen: True ABM is more than just targeted demand generation; it requires a unified approach across sales and marketing.  Strategic ABM Implementation: Organizations should tailor their ABM strategy to their specific needs, considering factors like deal size and resources.  Measurement and Reporting: Effective ABM measurement involves tracking various metrics, including account engagement and pipeline progression, and requires a unified data model.  Cross-Functional Alignment: Alignment between ABM teams and other functions, such as product marketing, is crucial for success.  Evolving ABM: ABM is not static; it requires continuous evolution and adaptation to changing market dynamics and organizational needs.  Quotes“If you're just building lists off third-party intent and running ads, you're not doing ABM—you're just doing better DemandGen.”“Product marketing is not optional in an ABM strategy—it's foundational. They understand the customer better than anyone.”Best Moments 00:09-00:20 – Davis Potter's background and journey to 4Gex.  04:45-05:00 – The importance of aligning go-to-market strategy with business goals.  06:29-07:00 – Transitioning from demand generation to account-based marketing.  10:50-12:00 – The double funnel approach to measuring ABM success.  25:30-26:00 – The challenges of ABM benchmarks and data interpretation.  33:00-34:00 – The critical role of product marketing in ABM. Recommended resources:Newsletter:⁠ABM Tactics LinkedIn newsletter⁠ – Tactical, real-world GTM advice from the trenchesCertifications:⁠New ABM Certification Program⁠ by Demandbase in Partnership with ForgeXB2B Leaders to follow⁠Akriti Gupta⁠, Director of Marketing at LinkedIn  ⁠Désirée Daniels⁠, Retail Industry & ABM Marketing at LinkedInAbout the GuestDavis Potter is the Co-Founder of ForgeX, a firm dedicated to modernizing account-based go-to-market strategies through research-backed insights and scalable methodologies. With experience launching ABM programs at organizations like Google Cloud and Scale AI, Davis brings a rare blend of enterprise sophistication and startup agility. His unique journey—spanning billion-dollar enterprises and high-growth tech companies—has equipped him with a comprehensive view of ABM's past, present, and future.Davis is passionate about aligning sales, marketing, and product teams around unified goals and measurement systems. He frequently speaks on evolving ABM frameworks, first-party data strategies, and the shift from vanity metrics to actionable signals. Davis also co-leads the ForgeX and Demandbase certification program, shaping the next generation of account-based marketers.⁠Connect with Davis⁠.

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Physical therapist and endurance athlete Dr. Mike Studer joins us this week to break the myth of a one-size-fits-all approach to health. He shares why personalization—based on genetics, performance metrics, and lifestyle—is critical to long-term success in fitness, nutrition, and mental wellbeing. From sleep consistency to gut microbiome insights, Dr. Studer lays out practical strategies to help listeners become their own best scientist. Tune in to learn how to effectively experiment, track outcomes, and stop feeling like a failure for not thriving on someone else's plan.How long will you live? Take our quiz today to find out! Visit ageist.com/longevityquizThanks to Our SponsorsFatty15 – C15 is the first essential fatty acid to be discovered In 90 years. Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. Get 15% off their 90-day subscription Starter Kit here or enter code: AGEIST at checkout.Meditate Happier – Navigating menopause isn't just about managing physical symptoms—it's about supporting your mind and emotions too. That's why Meditate Happier created the Mindful Menopause Guide, with Diana Winston. It is a free, expert-led course designed to help you move through menopause with more ease, confidence, and calm. Click this link or visit: www.meditatehappier.com/menopauseTroscriptions — Precise, pharmaceutical-grade nootropics for peak performance. Whether you need laser focus, mental clarity, or a boost in cognitive endurance, Troscriptions delivers science-backed results. Use code: AGEIST for 10% off, or click here.Chapters(03:25) Understanding SNPs and Personal Choices(09:19) The Role of Autonomy and Beliefs in Health(15:54) Gamification and Measurement in Health Choices(17:46) The Importance of Sleep and Its Variability(22:50) Genetics, Microbiome, and Personal Health(26:08) Becoming Your Own Scientist in Health(28:01) The Personalization of Health and Wellness(32:36) Conclusion: Statistics vs. Individual ExperienceKey Moments“Statistics are for populations, not people.”“We're always our own best scientist and best prescriber.”“You get dopamine, serotonin, and oxytocin from doing what you believe is healthy for your future self.”Connect with Our GuestWebsite: MikeStuder.comLinkedIn: Mike Studer on LinkedInBook: The Brain That Chooses ItselfConnect With AGEISTNewsletterInstagramWebsiteCheck out the full interview transcriptSay hi to the AGEIST team!

Chris Sims: Dual Focus, Balancing Agile Team Health with Value Delivery Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. For Chris Sims, success as a Scrum Master centers on two critical outcomes: creating healthier, happier work environments and helping teams deliver more value. Chris emphasizes that Scrum is only valuable if it helps achieve these fundamental goals. He suggests using surveys to assess team health and happiness, tracking how often team members ask each other for help, and evaluating whether daily scrums focus on problem-solving rather than status reporting. Regarding value delivery, Chris cautions against measuring the wrong things (like velocity) which can drive counterproductive behaviors. Instead, he recommends tracking how frequently teams deliver to stakeholders, having meaningful discussions about business value, and ensuring stakeholder involvement in sprint reviews to better align with what truly matters to the organization. In this segment, we refer to Chris Sims' articles on Business Value Myths, and Measuring Value With Product Hypothesis. Featured Retrospective Format for the Week: The Dixit Retrospective Chris shares an innovative retrospective format based on the card game Dixit. In this approach, teams use the game's evocative picture cards to help describe their experiences during the sprint. The visual nature of these cards engages team members in a completely different way compared to traditional retrospectives, encouraging creative thinking and alternative perspectives. Chris notes that this format is particularly effective because it creates space for everyone to think before speaking, which helps balance participation between extroverts and more reflective team members. This retrospective technique can uncover insights that might not emerge in more conventional discussion formats. Self-reflection Question: How might you better balance measuring team health with measuring value delivery in your definition of success? [Scrum Master Toolbox Podcast Recommends]

Chaque année, depuis 1991, des prix sont remis par des lauréats de prix Nobel à des chercheurs qui ont fait des recherches le plus sérieusement du monde sur des sujets le plus souvent scientifiques, mais pas que... PRÉCISION: 7:03 Jacques Chirac en 1996 président de la République en était à la première fois. Merci à un fidèle abonné qui a noté l'imprécision. (@erictisserand2135) Script: Françoise Dulong et Laurent Turcot Adhérez à cette chaîne pour obtenir des avantages : https://www.youtube.com/channel/UCN4TCCaX-gqBNkrUqXdgGRA/join Pour soutenir la chaîne, au choix: 1. Cliquez sur le bouton « Adhérer » sous la vidéo. 2. Patreon: https://www.patreon.com/hndl Musique issue du site : epidemicsound.com Images provenant de https://www.storyblocks.com Abonnez-vous à la chaine: https://www.youtube.com/c/LHistoirenousledira Les vidéos sont utilisées à des fins éducatives selon l'article 107 du Copyright Act de 1976 sur le Fair-Use. Sources et pour aller plus loin: Les prix IGNOBEL, la science qui fait rire et réfléchir, marc Abrahams, Éditions Orion, Londres, 2002 Improbable research www.improbable.com Les prix Ig-Nobel, Le double tranchant de l'humour scientifique, Yves Gingras et Lionel Vérin, p.66 à 71 https://shs.cairn.info/revue-actes-de-la-recherche-en-sciences-sociales-2002-1-page-66?lang=fr “The Ig Nobel Prizes” de Marc Abrahams Christophe, 26 avril 2008 https://www.coindeweb.net/blogsanssujetprecis/index.php?post/2008/04/26/503-the-ig-nobel-prizes-de-marc-abrahams Best of des IG Nobels… de médecine24 novembre 2014 par La rédaction dans Insolite http://www.techniques-ingenieur.fr/actualite/articles/best-of-des-ig-nobels-de-medecine-2813/ Measurement and quantification of cadaveric nasal hairs Christine T. Pham MD, Kiana Hashemi BS, Bobak Hedayati MD, Ella Csuka BS, Arash Babadjouni BA, MSc, Tiana Mamaghani BS, Jamie Wikenheiser PhD, Margit Juhasz MD, MSc, Natasha Atanaskova Mesinkovska MD, PHD , 12 October 2021 https://onlinelibrary.wiley.com/doi/10.1111/ijd.15921 le prix IG-Nobel 2024 sur la chaîne « le pointGenius » https://youtu.be/MZ02hsi9GDQ?si=h-aPU9mrDbDpNgpu Épisode 47 - Gaffes, hasards et Nobel du bizarre, 8 Feb 2025 https://baladoquebec.ca/petites-obsessions/episode-47-gaffes-hasards-et-nobel-du-bizarre Autres références disponibles sur demande. #histoire #documentaire #nobelprize #ignobel #scienceexperiments

Tom Zaubler, MD, discusses how AI can help behavioral health practitioners track their patients' well-being longitudinally and devote more time to developing trusting clinical relationships. Let us know what you thought of this week's episode on Twitter: @physicianswkly Want to share your medical expertise, research, or unique experience in medicine on the PW podcast? Email us at editorial@physweekly.com! Thanks for listening!

Mobile attribution is getting better than ever before. And that's in spite of it becoming more and more complex.There's so many measurement methodologies. Advanced SAN. AEM. Advanced AEM. Unified Measurement. SKAN. AAK. Privacy Sandbox. GAID. IDFA. Probabilistic. Modeled.You name it, there's MORE of everything.But in spite of all that, mobile attribution is getting better. Way better. And maybe, it's actually BECAUSE of all that. And the great news: it's also getting EASIER.Makes sense? Insane?Impossible?Check out this convo in Growth Masterminds between John Koetsier and Singular CTO Eran Friedman

In this episode, I chat with the authors of The Garden of Evaluation Approaches about their innovative and helpful framework for thinking about evaluation theory and approaches. They each share their personal journeys into evaluation as well as into this work they have been collaborating on for years. We also discuss evaluation theory more broadly, including how to make it more accessible to new and emerging evaluators. About guests: Bianca Montrosse-Moorhead (https://education.uconn.edu/person/bianca-montrosse-moorhead/) is a Professor of Research Methods, Measurement, and Evaluation at the University of Connecticut, where she also directs the Partnership for Evaluation and Educational Research (PEER). As Co-Editor-in-Chief of New Directions for Evaluation and a fervent advocate for evaluation, Bianca has dedicated her career to bridging the space between evaluation theory and practice. Her work encompasses a broad spectrum of contributions, from evaluating various educational and social programs using diverse methodologies to enhancing the professional training of evaluators worldwide. Daniela Schroeter (https://wmich.edu/spaa/directory/schroeter-0) serves as a Presidential Innovation Professor and Associate Professor at Western Michigan University. With a Ph.D. in Interdisciplinary Evaluation and over twenty years of research, Daniela has contributed substantially to developing evaluation theories and methodologies. Her global work has involved diverse sectors, focusing on enhancing the capacity and effectiveness of evaluations. Daniela also co-edits the Teaching & Learning of Evaluation section of the American Journal of Evaluation. Lyssa Wilson Becho (https://wmich.edu/evaluation/directory/becho) serves as a Principal Research Associate at The Evaluation Center of Western Michigan University. Garnering the 2024 Marcia Guttentag Promising New Evaluator Award, Lyssa has made a significant impact in advancing evaluation methodologies, focusing on culturally responsive practices and promoting equity within evaluation processes. Lyssa is a co-Executive Editor for the Journal of MultiDisciplinary Evaluation. Collectively, their innovative work in evaluation spans continents, cementing their reputation as leaders in advancing the practical, theoretical, and methodological facets of the discipline. Contact information: Bianca Montrosse-Moorhead Email: bianca@uconn.edu (mailto:bianca@uconn.edu) LinkedIn: https://www.linkedin.com/in/BMMoorhead/ (https://www.linkedin.com/in/BMMoorhead/) ResearchGate: https://www.researchgate.net/profile/Bianca-Montrosse-Moorhead (https://www.researchgate.net/profile/Bianca-Montrosse-Moorhead) Daniela Schröter Email: daniela.schroeter@wmich.edu (mailto:daniela.schroeter@wmich.edu) LinkedIn: https://www.linkedin.com/in/danielaschroeter/ (https://www.linkedin.com/in/danielaschroeter/) ResearchGate: https://www.researchgate.net/profile/Daniela-Schroeter (https://www.researchgate.net/profile/Daniela-Schroeter) Lyssa Wilson Becho Email: lyssa.becho@wmich.edu (mailto:lyssa.becho@wmich.edu) LinkedIn: https://www.linkedin.com/in/lyssa-wilson-becho/ (https://www.linkedin.com/in/lyssa-wilson-becho/) ResearchGate: https://www.researchgate.net/profile/Lyssa-Becho (https://www.researchgate.net/profile/Lyssa-Becho) Resources mentioned: Project vita (biography or résumé) with links to all free and publicly available resources: https://tinyurl.com/EvalGardenVita (https://tinyurl.com/EvalGardenVita) Montrosse-Moorhead, B., Schröter, D., & Becho, L. W. (2024). The garden of evaluation approaches visualization. Journal of MultiDisciplinary Evaluation, 20(48), 49–58. https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/1029 (https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/1029) Montrosse-Moorhead, B., Schröter, D., & Becho, L. W. (2024). The garden of evaluation approaches. American Journal of Evaluation, 45(2), 166–185. https://doi.org/10.1177/10982140231216667 (https://doi.org/10.1177/10982140231216667) Bledsoe, K. L., & Graham, J. A. (2005). The use of multiple evaluation approaches in program evaluation. American Journal of Evaluation, 26(3), 302-319. https://doi.org/10.1177/1098214005278749 (https://doi.org/10.1177/1098214005278749) King, J. (2024) Garden of evaluation approaches with SROI and CBA https://linkedin.com/posts/julian-king-87a015a_cba-sroi-vfi-activity-7201338499776618497-J3-z/ (https://linkedin.com/posts/julian-king-87a015a_cba-sroi-vfi-activity-7201338499776618497-J3-z/) Miller, R. L. (2010). Developing standards for empirical examinations of evaluation theory. American Journal of Evaluation, 31(3), 390–399. https://doi.org/10/fmzjxp

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.Spoiler alert: it's not clicks.They break down why the old way of doing attribution doesn't cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.Dave and Pranav also cover:The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key questions CMOs face from boards and execs about measurementThree things you can do this quarter to improve your measurementTimestamps(00:00) - – Intro to Pranav (04:33) - – The Purple Cow mindset: why differentiation matters more than ever (06:13) - – Pranav's background (PayPal, Dropbox, Adobe, BILL → Paramark) (07:18) - – “Measurement is Robin. Creative is Batman.” (08:33) - – Why click/touch attribution is flawed and misleading (12:03) - – The 95/5 rule: most of your audience isn't in-market…yet (14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (16:13) - – What is incrementality and why it's more useful than attribution (18:33) - – Why revenue isn't always the right KPI - especially in long sales cycles (20:33) - – Intro to marketing mix modeling (MMM) and how it works (22:33) - – Visualizing baseline vs. incremental impact on pipeline (23:48) - – Geo testing: how to prove a channel's impact without attribution tools (25:48) - – The branded search trap: why you should test turning it off (28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:03) - – How to measure untrackable stuff (organic, content, social) (32:33) - – Why “credit” kills performance (34:23) - – Measurement for startups (37:18) - – What to do if all you track is closed-won revenue (39:03) - – Why attribution software is overkill under $100K in spend (40:18) - – Should you ask “How did you hear about us?” (43:03) - – How to carve out budget for channel testing (45:43) - – Don't skip audience research (49:03) - – Creativity is still your #1 growth lever (measurement just supports it) (50:33) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Show Resources: Here are the resources we covered in this episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn's newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement. Key Takeaways: Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent. Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can't be drilled down to specific campaigns or ads—only grouped by funnel stages. AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence. CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact. Top Performer Logic = Volume, Not Efficiency – LinkedIn defines “top” as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions. Next Steps: Check if you have access: In Campaign Manager, look for “Measurement” in the left-hand nav. If it replaced “Analyze,” you've got it. Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights. Connect your CRM: Unlock deeper revenue and sales performance insights. Give feedback to LinkedIn: Share what's useful and what you'd like improved. The tool is still early in development. Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com. Show Transcript: For the full show transcript, see the show notes page here: Episode 159

Did you enjoy this episode? Text us your thoughts and be sure to include the episode name.A video of this podcast is available on YouTube, Spotify, or PwC's website at viewpoint.pwc.com. Greenhouse gas (GHG) emissions reporting is central to sustainability disclosures—and measuring those emissions accurately is critical to transparent reporting. In this episode, we walk through PwC's five-step process for GHG reporting, with a deep dive into measurement approaches across scope 1, 2, and 3 emissions. In this episode, we discuss: 01:40 – PwC's 5-step process for GHG emissions reporting  06:43 – Scope 1 emissions: direct and indirect measurement methodologies 13:56 –Scope 2 emissions: market-based versus location-based methods 33:17 – Scope 3 emissions: minimum boundaries and measurement approaches for upstream and downstream emissions 50:24 – Key takeaways on measuring emissions based on practical experience  Looking for more on GHG emissions reporting? Check out our GHG miniseries, Talking GHG, along with other Sustainability now episodes Read Chapter 7 of PwC's Sustainability reporting guide, Greenhouse gas emissions reporting  Follow our series and subscribe to our weekly newsletter to stay in the loop  About our guest  Marcin Olewinski is a PwC Assurance practice partner, with over 20 years of experience bringing valued perspectives and insights to large clients in the energy sector. Additionally, he's focused extensively within PwC's National Office on greenhouse gas emissions and sustainability reporting and leads PwC's global technical working group focused on GHG.  About our host  Heather Horn is the PwC National Office Sustainability and Thought Leader, responsible for developing our communications strategy and conveying firm positions on accounting, financial reporting, and sustainability matters. In addition, she is part of PwC's global sustainability leadership team, developing interpretive guidance and consulting with companies as they transition from voluntary to mandatory sustainability reporting. She is also the engaging host of PwC's accounting and reporting weekly podcast and quarterly webcast series. Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.com. 

Today, I have the pleasure of speaking with Volker Then, an independent Senior Impact Analyst who is launching a start-up company on Comprehensive Impact Measurement together with a coalition of impact partners. From 2022 to 2024, Volker was Founding Chief Executive Officer and Member of the Executive Board of Fondazione AIS (Advancing Impact and Sustainability) in Bologna. Earlier in his career, Volker was Executive Director of the Centre for Social Investment at Heidelberg University for 15 years and also served as Director Philanthropy and Foundations at the Bertelsmann Foundation. He is a former member of the Scientific Advisory Board of the OECD's Global Action “Social and Solidarity Economy” and served on the National Advisory Board of the G7-Social Impact Investment Task Force. Impact is a big word nowadays – maybe even a buzzword – and people in our space are using it broadly and frequently. But it's not clear that everyone has a clear shared definition of the term. Volker provides his definition of “impact”, especially as it relates to enterprise families and the objectives they set for themselves with regard to fulfilling the purpose of their wealth and their family capital. One of the greatest challenges, and opportunities, in the world of impact is the measurement of the effectiveness and outcomes of impact initiatives. Volker talks about the latest thinking and work that is being done in this area, especially the thought leadership and development he has been spearheading in his prior role at Fondazione AIS and now in his current venture. Volker offers his tips and suggestions for enterprise families who are just starting or are early in their impact journey, focusing on what he recommends they do to get better educated and equipped to realize their impact ambitions. He then turns to enterprise families who are more advanced and have a developed impact framework and strategy, sharing his advice on what they can do to further the reach and consequence of their impact programs and strategies. Don't miss this enlightening conversation with one of the foremost thought leaders in the realm of impact definition and measurement.

In this episode of the Pipeliners Podcast, host Russel Treat welcomes Weldon Wright to reflect on his extensive career in oil and gas measurement and his recent transition into semi-retirement. Weldon shares insights from decades of experience across utilities, vendors, and operators, while also discussing his role as host of the Oil & Gas Measurement Podcast. The conversation explores career path considerations within the industry and the differences between roles in various sectors, offering guidance for those navigating their own professional journeys. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions. 

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.  They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change. Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters 00:00 Introduction to Moe Chughtai and MIQ 01:36 Moe's Journey into Advertising 04:01 Transition from Adobe to MIQ 07:36 The Evolution of CTV and Streaming 10:17 Bridging the Gap: Data and Measurement in Advertising 12:54 Balancing Linear and CTV Strategies 15:05 Future Trends in Streaming and AI 20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode:  Commerce Media Trends to Watch in 2025  The State of Measurement in Retail Media   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  podcast-behind-numbers-how-players-trying-stand-commerce-media-universehttps://www.emarketer.com/content/   © 2025 EMARKETER  

The boys discuss measurements, recycling and what happens when you don't put your darn keys away