Podcasts about Measurement

Videos of humanoid robots dancing, doing cartwheels, putting clothes in a washing machine, and serving drinks are all over social media. And tech CEOs are telling us to prepare for the forthcoming humanoid army that's going to totally change our lives for the better.But what's real? Where are we with this technology? Are these humanoids robots ready to take washing the dishes off our plates, or work beside us in warehouses?Tech journalist James Vincent became an expert on the subject when he toured humanoid robot factories and rubbed shoulders with robots themselves for a feature story he wrote for Harper's Magazine. He joins Host Flora Lichtman with perspective on the hype.Guest: James Vincent is a journalist who's written for The Verge and The Guardian, and author of the book Beyond Measure: The Hidden History of Measurement. Transcripts for each episode are available within 1-3 days at sciencefriday.com.  Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

This episode of the Oil & Gas Measurement Podcast features a conversation with Chris Harlow, the Manager of Level Technologies at Rosemount, Inc., about production level measurement. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

On today's EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-blueprint-better-measurement-part-2-with-amazon-ads-emarketer-miniseries   © 2025 EMARKETER   Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. 

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

I'm thrilled to share the latest episode of our podcast, featuring an inspiring conversation with Scott Jagodzinski , the founder of Argent Alpha and author of the bestselling book Harder to Kill. Scott's mission is to help men over 50 rebuild their physical, mental, and emotional performance, making the second half of their lives their strongest yet.Here are some key takeaways and intriguing insights from our chat:Scott's Personal Health Journey  • Overcoming Knee Issues: Scott shares his battle with severe knee problems and how he avoided surgery through regenerative therapies and lifestyle changes.  • Creating Argent Alpha: His journey led to the creation of Argent Alpha, a community focused on men's health and performance after 50.Core Principles of Argent Alpha  • Truth-Telling: The importance of honest self-assessment in recognizing and addressing the invisible decline many men face as they age.  • Future Self Vision: Creating a compelling vision of who you want to become as a powerful motivator for change.The Five Key DriversMindset: Adopting a growth mindset and lifelong learning.Sleep: Prioritizing quality sleep as a critical recovery tool.Nutrition: Focusing on protein-centric meals and reducing processed foods.Fitness: Emphasizing strength training, mobility work, and cardio.Hydration: Ensuring proper hydration as a vital component of health.Standards, Measurement, and Accountability  • Setting High Standards: Defining and measuring standards in all five key areas.  • Accountability: The role of community and accountability partnerships in achieving sustainable health improvements.Advanced Health Protocols  • Innovative Therapies: Scott's use of supplements and peptides to support recovery and health.  • Proactive Health Management: Encouraging men to become the "CEO of their health" and explore integrative or functional medicine.Leadership and Legacy  • Leading from the Front: Scott's philosophy of leading by example and continuous learning.  • Redefining Success: Shifting focus from traditional markers to the impact on family, friends, and community.Practical Tips and Motivational Insights  • Daily Habits: Simple yet powerful guidelines like "break a sweat every day."  • Community Support: The value of brotherhood and camaraderie in the journey to better health.Scott's message is clear: men over 50 are not destined for decline. With the right mindset, standards, and support system, they can redefine aging, achieve remarkable health and performance, and leave a meaningful legacy.I hope these insights spark your curiosity and inspire you to listen to the full episode. Let's continue to challenge limiting beliefs about aging and strive for a vibrant, fulfilling second half of life.Stay curious and keep thriving!P.S. Don't forget to check out Scott's book Harder to Kill and explore the Argent Alpha community for more resources and support.Send us a textConnect with Kip on LinkedInhttps://www.linkedin.com/in/kipknippel/Watch Bite-Sized Clips on YouTubehttps://www.youtube.com/@capitalistculture/shorts

In this episode, Dr. Stuart Slavin speaks with Dr. Kimara Ellefson, national director of Strategy and Partnerships for the Kern National Network for Flourishing in Medicine (KNN). Together they explore how the concept of flourishing—defined as "a wholeness of being and doing"—can transform the culture of medicine beyond burnout prevention toward purpose, belonging, and growth. Dr. Ellefson discusses KNN's framework of caring, character, and practical wisdom, and shares how institutions can cultivate environments that nurture both individual and collective well-being. The conversation highlights measurement strategies; resident-led initiatives; and the power of small, everyday actions to create meaningful, lasting change in health care. Podcast Chapters (00:00) – Intro & Welcome (00:14) – Guest Background: Dr. Kimara Ellefson (00:55) – What Is Flourishing and Why It Matters (02:48) – Moving Beyond Burnout: What can we do? (04:16) – Residents: Connection & Belonging (05:02) – About the Kern National Network (KNN) (05:54) – KNN's Framework for Flourishing (07:45) – Kimara's Professional Journey & Personal Insights (09:27) – Engaging with KNN (10:00) – Measuring Flourishing: Tools and Challenges (12:28) – Avoiding Reductionism in Measurement (14:12) – Innovative Projects in GME: Flourishing in Action (17:38) – Aspirations for Flourishing in Healthcare (20:31) – Message for the Listeners: Everyday Change (21:38) – Closing Thoughts & Resources

Edwin Chen is the founder and CEO of Surge AI, the data infrastructure company behind nearly every major frontier model. Surge works with OpenAI, Anthropic, Meta, and Google, providing the high-quality data and evaluation infrastructure that powers their models.  Edwin reveals why optimizing for popular benchmarks like LMArena is "basically optimizing for clickbait," how one frontier lab's models regressed for 6-12 months without anyone knowing, and why the industry's approach to measurement is fundamentally broken. Jacob and Edwin discuss what actually makes elite AI evaluators, why "there's never going to be a one size fits all solution" for AI models, and how frontier labs are taking surprisingly divergent paths to AGI. (0:00) Intro(0:56) The Pitfalls of Optimizing for LMArena(4:34) Issues with Data Quality and Measurement(9:44) The Importance of Human Evaluations(13:40) The Rise of RL Environments(17:21) Challenges and Lessons in Model Training(19:59) Silicon Valley's Pivot Culture(23:06) Technology-Driven Approach(24:18) Quality Beyond Credentials(27:51) Impact of Scale Acquisition(28:35) Hiring for Research Culture(30:48) Divergence in AI Training Paradigms(34:16) Future of AI Models(39:32) Multimodal AI and Quality(43:44) Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

"Our greatest fear should not be of failure but of succeeding at things that don't really matter." — Francis ChanSHOW NOTESEPISODE HIGHLIGHTS Drop the Hammer: Stop measuring your worth by your holiday performance. Practice self-compassion and apply grace to yourself before anyone else this season. Value the Value: Prioritize the reason for your activities (love, connection, celebration of Jesus) over the perfect execution of the tasks. Measurement is God's Belief: Your worth is defined by Christ's gift and the extravagant grace He has infused into you, not by your to-do list. His Faith is Your Mechanism: Jesus's faith lives on the inside of you, moving the mechanism of grace and making you equally advantaged in God's love. You Are Infused with Grace: God is head over heels in love with you, and His favor is attached to you on both your good days and your not-so-good days. Thank you for joining me today on the Interviewing Jesus Podcast. That toolkit just keeps getting fuller and fuller every time we open it up! Thank God he never tires of reminding us of the powerful tools of his love—the grace he gives so freely.

What does effective therapy actually look like—and how would you measure it without turning the process into something cold or mechanical? In this episode, Mike sits down with Arron Lin—a UBC psychology graduate with a master's in innovation & entrepreneurship from Queen's, and a deep interest in the future of mental health. Arron is also currently studying counselling psychology, bringing a rare "both-sides" lens: the world of startups and systems on one hand, and the human realities of healing on the other.  Arron shares his story of moving to Canada as a teenager, navigating culture shock, identity, and the emotional pressure that many people carry silently while trying to succeed. From there, we dig into measurement-based care / feedback-informed treatment—how clinicians can track progress, strengthen the therapeutic alliance, and why honest feedback is often the missing ingredient in good therapy (even when everyone says they want it).      We also flip the script. Arron interviews Mike on the difference between self-awareness vs. overthinking, how rumination disguises itself as insight, and how real change comes from pairing insight with action. Finally, we zoom out to the future: where tech and AI can expand access and improve care—without ever replacing the human relationship at the heart of healing.   Please Subscribe to my YouTube - YouTube Subscription Link Chapters: 00:00 Self-awareness vs overthinking (the big misconception)  00:44 Episode intro + what we're covering today  02:30 Why measurement-based care + tech matters in therapy  03:08 Arron's background + immigration journey  05:56 "Tiger mom" culture + education expectations  10:13 Moving at 17, ESL, first job, discrimination  16:46 What schools miss: emotional health + financial literacy  18:41 Why humans struggle to talk about emotions  22:30 Parenting, boundaries, truth, and responsibility  27:49 Arron's personal mental health tools + therapy journey  29:52 Emotional health = self-awareness (and mindfulness)  32:11 How to tell self-awareness from rumination loops  38:12 Family duty, collectivism vs individualism, immigrant tension  49:58 Measurement-based care / FIT explained (what it is)  52:18 Alliance feedback, therapist defensiveness, radical honesty  1:03:27 AI + tech: enhance humans, don't replace them Disclaimer Professional medical care and psychotherapeutic services are not offered on this Youtube channel. It is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such condition Seeking professional support is encouraged if you think you have an issue and that you want help.  

BONUS: The Agile Organization as a Learning System Think Like a Farmer, Not a Factory Manager "Go slow to go fast. If you want to go somewhere, go together as a team. Take a farmer's mentality."   Simon contrasts monoculture industrial thinking with the permaculture approach of Joel Salatin. Industrial approaches optimize for short-term efficiency but create fragile systems. Farmer thinking recognizes that healthy ecosystems require patience, diversity, and nurturing conditions for growth. The nervous system that's constantly stressed never builds much over time—think of the body, trust the body, let the body be a body. Value Masters, Not Scrum Masters "We need value masters, not Scrum Masters. Agile is a useful tool for delivering value, but value itself is primary. Everything else is secondary—Agile included."   Tom makes his most provocative point: if you asked a top manager whether they'd prefer an agile person or value delivery, the answer is obvious. Agile is one tactic among many for delivering value—not even a necessary one. The shift required is from process mastery to value mastery, from Scrum Masters to people who understand and can deliver on critical stakeholder values. The DOVE Manifesto "I wrote a paper called DOVE—Deliver Optimum Values Efficiently. It's the manifesto focusing on delivering value, delivering value, delivering value."   Tom offers his alternative to the Agile Manifesto: a set of principles laser-focused on value delivery. The document includes 10 principles on a single page that can guide any organization toward genuine impact. Everything else—processes, frameworks, methodologies—are secondary tools in service of this primary goal. Read Tom's DOVE manifesto here.  Building the Glue Between Social and Physical Technology "Value is created in interactions. That's where the social and physical technology meet—that joyous boundary where stuff gets done."   Simon describes seeing the world through two lenses: physical technology (visible tools and systems) and social technology (culture, relationships, the air we breathe). Eric Beinhoeker's insight is that progress happens at the intersection. The Gilbian learning loops provide the structure; trust and human connection provide the fuel. Together, they create organizations that can actually learn and adapt.   Further Reading To Support Your Learning Journey Resources & Further Reading Explore these curated resources to deepen your understanding of strategic planning, value-based management, and transformative organizational change.    

On today's EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an advertiser, how Amazon Ads defines omnichannel metrics, and a few examples of campaigns that have performed particularly well. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-blueprint-better-measurement-part-1-with-amazon-ads-emarketer-miniseries   © 2025 EMARKETER   Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. 

What if you could see every major greenhouse gas leak on the planet without ever setting foot on site?In this episode, Dave, John, and Lysandra sit down with Stephane Germain, founder and CEO of GHGSat Inc, to break down how satellites are transforming emissions measurement from a guessing game into hard data. Stephane reveals how GHGSat's technology moves beyond outdated estimates to real, facility-level detection of methane and other greenhouse gases, enabling companies to find leaks, cut losses, and boost profits, all while meeting tightening regulations. Hear how direct measurement is upending old assumptions in oil & gas, waste, and agriculture, why most operators underestimate their emissions, and how better data can unlock both environmental and financial wins.You'll also hear real-world case studies like the Texas gas plant that tripled its revenue after a “harmless” leak was exposed, and get a blunt take on why the culture shift around emissions is just getting started. Plus: what's next for space-based monitoring, how regulators use (and don't use) this data, and why the business case for emissions management is finally too strong to ignore.Chapters:00:00 Welcome and Introduction02:00 The Birth of GHGSat and Measuring from Space05:14 Why Estimates Fail (and How Direct Measurement Works)12:34 Who's Using the Tech: Oil & Gas, Agriculture, Waste17:05 Real-World Case Studies (and Costly Surprises)22:01 Verification, Accuracy, and Third-Party Testing28:44 What 20 Million Tons Actually Means32:39 The Next Frontier in Satellite Emissions Monitoring33:49 Final Takeaways: Why Data Changes the GameWant to see your emissions from space? Don't miss this episode.

BONUS: Testing as Measurement—Why Bug-Hunting Misses the Point With Tom Gilb and Simon Holzapfel The Revelation That Almost Caused a Car Crash "Tom said like 10 sentences in a row, kind of like a geometric proof, that just so blew my mind I almost drove off the road. I realized I had wasted hundreds of hours in boardrooms arguing about errors of which we were aware of perhaps 10%."   Simon shares the moment Tom's framework clicked for him. The insight? Traditional testing—finding bugs and defects—is the wrong focus entirely. It's a programmer's view of the world. Managers don't care about bugs; they care about results, about improvements in their business. Tom calls this shift moving from "testing" to "measurement of enhanced or increased value at every cycle." The American Toast Problem "How do we make toast in America? We burn the toast, and then we pay someone to scrape off the black bits off the bread."   Vasco invokes Deming's classic analogy to describe traditional software testing. The entire testing-at-the-end approach is fundamentally wasteful. Instead, Tom advocates for continuous measurement against quantified values. If you expected 3% progress toward your goals this week and didn't get it, you've learned something critical: your strategy needs to change. If you did get it, keep going with confidence. Four Questions at Every Checkpoint "Where are we going? Where are we now? Where should we have been at this point? And why is there a gap?"   Drawing from fighter pilot doctrine, these four questions should be asked at every micro-cycle—not just at quarterly reviews. Fighter pilots ask these questions every minute during critical missions, with clear abort criteria if answers are unacceptable. Most organizations have no abort criteria for their strategies at all, guaranteeing they'll discover failures far too late.   About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

Video podcast wars. Reaching critical mass. Radio's reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:Hernan Lopez (Founder, Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek (VP, Client Services, Oxford Road)Neal Lucey (EVP, Strategy & Product, Oxford Road)The team is talking: Video Everything, Critical Mass, and Radio's Next Act. Let's dig in.“ Video is definitely the big story for 2025.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masheika Allgood delineates good AI from GenAI, outlines the environmental imprint of hyperscale data centers, and emphasizes AI success depends on the why and data.  Masheika and Kimberly discuss her path from law to AI; AI as an embodied infrastructure; forms of beneficial AI; if the GenAI math maths; narratives underpinning AI; the physical imprint of hyperscale data centers; the fallacy of closed loop cooling; who pays for electrical capacity; enabling community dialogue; starting with why in AI product design; AI as a data infrastructure play; staying positive and finding the thing you can do.  Masheika Allgood is an AI Ethicist and Founder of AllAI Consulting. She is a well-known advocate for sustainable AI development and contributor to the IEEE P7100 Standard for Measurement of Environmental Impacts of Artificial Intelligence Systems. Related Resources Taps Run Dry Initiative (Website) Data Center Advocacy Toolkit (Website) Eat Your Frog (Substack) AI Data Governance, Compliance, and Auditing for Developers (LinkedIn Learning) A Mind at Play: How Claude Shannon Invented the Information Age (Referenced Book) A transcript of this episode is here.

In the final podcast for 2025, APNIC Chief Scientist Geoff Huston discusses the problem of independent measurement in an Internet which is increasingly “going dark”. Communications has always included a risk of snooping, and a matching component of work to enhance privacy, from the simplest ciphers used in ancient times, techniques of hiding and discovering messages, attempts to prevent and detect intrusion of the mail, to adoption of telegraph codes, the cutting of telegraph wires in wartime (to force messages into radio where they could be listened to) and the development of modern encryption algorithms typically using the public-private keypair model. There has always been a story of “attack” and “response” in how we communicate privately. Aside from matters of state security, banking and finance at large depend on a degree of privacy and now require it under legislation to enable use of creditcard information online. Many other contexts have an assumption of privacy, and use technology to try and preserve it. Fundamentally, individuals in their use of the Internet are entitled to expect a level of privacy where the state permits it. The publication of RFC7258 “Pervasive Monitoring Is an Attack in 2014 formalised a belief that the intrusion of third parties into a communication between two ends demanded a technology response to exclude them, where possible. Protocol designers and Internet Engineers took up the challenge. This position led over time to a marked increase in the adoption of privacy enhancing protocol features. For example, the web moved from HTTP: denoted URLs to HTTPS: where the content is protected by the Transport Layer Security (TLS) encryption protocol, which now overwhelmingly predominates in the at large. However, significant aspects of Internet communications “leak” information to third parties. Between an individual and a web service lies their provider, unknown numbers of intermediate providers, typically a content distribution system hosting the web site in a local copy, all of whom have opportunities to see and understand what is being done, and by whom. In particular the DNS typically exposes the name and address of the site being connected to across all kinds of protocols (not just the web) and exposes it to unknown intermediary systems as the DNS lookup is processed. In response to this, services are emerging which break down the DNS into dissociated queries: what is being looked for, and who is looking for it, and use intermediary services which may know one, but not both: Questions are seen to be asked, but by who is now hidden. If you know who is asking, you don't know what they are asking for. Combined with newer network protocols like QUIC which imposes a strong end-to-end encryption model which even hides the inter-packet size and timing information (another form of leak which can be used to reconstruct what kind of traffic is flowing) it has become increasingly hard for an independent researcher to see inside the network: It's going dark. Geoff explores the nature of privacy in the Internet at large, and how APNIC Labs gets round this problem with it's measurement system. PING will return in January 2026 with another season of episodes. Until then, enjoy this final recording of 2025, and see you online, in the new year.

I sat down with Tusar Barik, the SVP of Marketing at the New York Times, who's just past his first year in this newly created role. We explored how the Times has transformed from a traditional newspaper into a multifaceted media company spanning news, games, podcasts, cooking, sports, and more. Tusar leads a comprehensive team managing everything from measurement and data insights to product marketing, editorial advertising opportunities, and traditional communications. What struck me most was learning that the Times now reaches over 150 million registered users with 50 to 100 million weekly engagers, seeing the highest growth among Gen Z adults and audiences in the Midwest and South. The digital advertising business delivered over 20% year-over-year growth, proving that quality journalism and a direct relationship with readers creates a powerhouse advertising platform.We dove deep into how the Times is meeting consumers where they are through video-forward strategies, producing over 75 hours of professional video monthly and transforming podcasts into multimodal shows available as both audio and video. Tusar shared insights on their Brand Match generative AI product that delivers 30% improvements in both click-through rates and brand lift by intelligently matching advertiser briefs with the right content. We explored how games like Wordle have been part of the Times' DNA since the 1940s crossword, how The Daily creates deeply personal connections with millions, and why the Times sees itself as a solar system with news at the center. The conversation revealed a company that's successfully balanced subscription-first strategy with a thriving advertising business by staying true to its mission while innovating how it reaches and serves audiences._______________________________________________Key Highlights

Only 15% of brand assets are truly distinctive. GoodRx broke their industry's mold with a prairie dog sidekick and singing cowgirl. But behind the bold creative lies a data-driven philosophy that challenges everything performance marketers think they know.This week, Elena, Angela, and Rob sit down with Ryan Sullivan, CMO of GoodRx. Ryan shares his evolution from hardcore performance marketer to someone who questions the very foundations of digital attribution. Learn why he's skeptical of multi-touch attribution, how GoodRx measures success through triangulation, and why increasing "surface area" matters more than hyper-targeting.Topics covered: [05:00] Why brand search attribution is misleading[08:30] The hidden costs of programmatic display advertising[15:00] GoodRx's unique challenge of reaching out-of-market consumers[19:30] Creating distinctive brand assets with the Savings Wrangler[32:00] Building confidence through triangulated measurement[36:00] The concept of "free marketing" and reducing control To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 eMarketer Article: https://www.emarketer.com/content/goodrx-s-new-feel-good-campaign-seeks-break-through-healthcare-advertising-noiseRyan Sullivan's LinkedIn: https://www.linkedin.com/in/ryanjsullivan/GoodRx Website: https://www.goodrx.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the OnBase podcast, host Paul Gibson sits down with Kate Mackie to unpack why humanizing B2B marketing is no longer optional—and how brand resonance directly impacts modern go-to-market success. Kate shares her journey from agency to EY, revealing why the traditional separation between brand and demand no longer works in today's complex, elongated B2B buying cycles.She explains why trust is a brand's most valuable currency, how buying groups have doubled in size, and why marketers must deliver consistent yet human experiences across every GTM motion. From aligning sales and marketing, to building creative consistency without losing personalization, to proving brand impact on revenue, this episode is a masterclass in modern enterprise marketing.Kate also explores the disruptions defining today's market, how AI will accelerate personalization, and why human differentiation will matter more as buyers increasingly use AI as part of their research process.Key TakeawaysBrand and demand work as one spectrumBrand builds broad awareness and trust; demand converts that trust into action. Separating them weakens both.Buying groups have doubled in sizeEnterprise decisions now involve 15 people, meaning brands must influence far more stakeholders, many of whom never speak to sales.Human-centered branding drives trustEmotional relevance and clear purpose help companies stay top-of-mind through long, nonlinear buying cycles.Overconsistency reduces relevanceRigid, one-size-fits-all branding prevents teams from tailoring messages to different roles, needs, and motivations.Alignment across brand, GTM, and sales is criticalDisconnected campaigns and target lists create massive audience wastage and inconsistent buyer experiences.Customer expansion offers the quickest winsBuilding brand trust with existing clients is cheaper, faster, and often more impactful than new-customer acquisition.Measurement must combine brand and demand signalsBrand salience requires tracking awareness, consideration, social listening, and pre/post lift, not just revenue metrics.AI accelerates personalization but needs guardrailsAI can tailor creativity at scale, but only when backed by strong segmentation, a clear brand truth, and human oversight.Human differentiation will matter more as buyers use AIAs customers rely on AI for research, human experience, emotion, and trust become the true competitive advantage.Marketers must speak the language of the C-suiteTo secure buy-in, brand value must be tied directly to commercial outcomes, not marketing jargon.Quotes“Brand and demand are one and the same. It's just the difference between talking to a mass audience or a targeted one.”“When buyers use AI as part of their research, the human experience becomes the biggest differentiator.”Resource RecommendationsB2B Marketing Fundamentals, a book by Kate MackieWiredShout-OutsJennifer Aaker, General Atlantic Professo at Stanford University Graduate School of BusinessCaroline Day, Global Director, B2B Institute at LinkedInDenise Persson, CMO at SnowflakeAbout the GuestKate Mackie is a Partner (EYGP LLP) and the Global Marketing Lead at the global EY organization. She is a transformational global leader who drives innovative marketing strategies and helps the business embed lasting change. Her passion lies in transforming the narrative around B2B marketing and driving a humanized approach to growth. She is the author of 'B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships, and Revenue'.Connect with Kate.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-good-morning-portugal-podcast-with-carl-munson--2903992/support.Need help in Portugal? Contact Carl by phone/WhatsApp on (00 351) 913 590 303, email carl@carlmunson.com or join the Portugal Club community here - www.theportugalclub.com

시편 39:1-13 39:1 내가 속으로 다짐하였다. “나의 길을 내가 지켜서, 내 혀로는 죄를 짓지 말아야지. 악한 자가 내 앞에 있는 동안에는, 나의 입에 재갈을 물려야지.” 39:2 그래서 나는 입을 다물고, 아무 말도 하지 않았다. 심지어 좋은 말도 하지 않았더니, 걱정 근심만 더욱더 깊어 갔다. 39:3 가슴 속 깊은 데서 뜨거운 열기가 치솟고 생각하면 할수록 울화가 치밀어 올라서 주님께 아뢰지 않고는 견딜 수 없었다. 39:4 “주님 알려 주십시오. 내 인생의 끝이 언제입니까? 내가 얼마나 더 살 수 있습니까? 나의 일생이 얼마나 덧없이 지나가는 것인지를 말씀해 주십시오.” 39:5 주님께서 나에게 한 뼘 길이밖에 안 되는 날을 주셨으니, 내 일생이 주님 앞에서는 없는 것이나 같습니다. 진실로 모든 것은 헛되고, 인생의 전성기조차도 한낱 입김에 지나지 않습니다. (셀라) 39:6 걸어다닌다고는 하지만, 그 한평생이 실로 한오라기 그림자일 뿐, 재산을 늘리는 일조차도 다 허사입니다. 장차 그것을 거두어들일 사람이 누구일지는 아무도 모르는 일입니다. 39:7 그러므로 주님, 이제, 내가 무엇을 바라겠습니까? 내 희망은 오직 주님뿐입니다. 39:8 내가 지은 그 모든 죄악에서 나를 건져 주십시오. 나로 어리석은 자들의 조롱거리가 되지 않게 해주십시오. 39:9 내가 잠자코 있으면서 입을 열지 않음은, 이 모두가 주님께서 하신 일이기 때문입니다. 39:10 주님의 채찍을 나에게서 거두어 주십시오. 주님의 손으로 나를 치시면, 내 목숨은 끊어지고 맙니다. 39:11 주님께서 인간의 잘못을 벌하시고, 그 아름다움을 좀이 먹은 옷같이 삭게 하시니, 인생이란 참으로 허무할 뿐입니다. (셀라) 39:12 주님, 내 기도를 들어 주십시오. 내 부르짖음에 귀를 기울여 주십시오. 내 눈물을 보시고, 잠잠히 계시지 말아 주십시오. 나 또한 나의 모든 조상처럼 떠돌면서 주님과 더불어 살아가는 길손과 나그네이기 때문입니다. 39:13 내가 떠나 없어지기 전에 다시 미소지을 수 있도록 나에게서 눈길을 단 한 번만이라도 돌려주십시오.

On participating in your life by orienting to practice; befriending time to stabilize your mind, meditating polarities to map your world. (0:00) – Introduction to Nevine Michaan and Her Journey (2:26) – The Katonah Yoga Calendar (6:36) – The Concept of Mapping in Yoga (16:48) – The Magic House and Personal Responsibility (20:55) – Balancing Self-Actualization and Interbeing (36:15) – The Role of Numbers and Measurement in Yoga (39:03) – Practical Techniques for Maintaining Energy and Vitality (39:16) – The Importance of Personal Responsibility and Discipline (39:33) – The Role of Myths and Fairy Tales in Understanding Yoga (39:51) – Final Thoughts and Practical Advice Born in Egypt in 1954, Nevine moved to New York at the age of three. In her early 20's, while studying history and comparative religion at Vassar College, she discovered meditation. She understood that there is a function, a formality and a fit to the universe and that yoga is a tool, a technique – a practice with repetition which gives us the opportunity to participate in life with intelligence and joy. Nevine started a daily practice in NYC with renowned yoga instructor Allan Bateman in the 1970s and became fully immersed in what would become her life's work. She began teaching yoga in 1978, and founded the Katonah Yoga Center in Katonah, New York in 1986. Nevine seamlessly relates her approach to yoga through comparing it to the likes of a musician. Her artful use of metaphor is one of her most well honed techniques when articulating her teachings, which are empowered by her practical approach to integrating the mind, the body and the breath. Nevine continues to teach both online and in person through her studio, the Katonah Yoga Collective in Bedford Hills NY and others throughout the community. Number Magic, new 2026 Katonah Yoga Calendar Katonah Yoga practices and theory Katonah Yoga certifications and learn more about our Mentorship Program happening twice a year online: Practice online; Video Library:

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry. Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.Technology advice: learn about Northbeam's new deal with Google, providing 30-day impression data, a game-changer for marketers.Key discussion points:The evolution of Black Friday from a weekend event to a month-long shopping period. The importance of measurement tools like Triple Whale and Northbeam in understanding customer journeys and optimising ad spend. The role of geo-based testing in enhancing brand awareness and measuring incremental ROI. Strategies for leveraging customer lifetime value (LTV) to drive profitability. The significance of aligning KPIs across teams to ensure cohesive marketing strategies.Josh emphasises the need for brands to focus on tangible profitability and to use 3rd party tools effectively. For example, with the introduction of Northbeam's 30-day impression data, marketers can now gain deeper insights into customer interactions, paving the way for more informed decision-making.Tune is for your roadmap to navigating the complexities of digital marketing. Chapters:[00:30] Introduction to Performance Marketing Trends[03:15] Black Friday Insights and Retail Trends[06:05] Shifts in Consumer Behaviour and Discount Strategies[09:50] The Importance of Measurement in Marketing[12:30] Evolution of Measurement Tools and Technologies[15:25] Understanding Customer Lifetime Value (LTV) and CAC[18:35] Geo-Based Testing and Incrementality[21:10] The Role of Third-Party Tools in Measurement[24:20] The Future of Measurement in Performance Marketing

How fast will AI reshape marketing operations—and can leaders afford to sit on the sidelines? Host Clark Newby sits down with Tom Grubb, sales and marketing enablement consultant and former exec at Marketo and Intuit, to break it all down.In this episode of Tomorrow's Best Practices, Clark and Tom unpack what's happening right now in marketing operations and go-to-market strategy as AI moves from theory to daily practice. Fresh off MarketingPalooza, Tom shares what he heard from marketing ops leaders on the ground—from AI agents that can execute Marketo tasks to teams building their own custom agents for analytics and operations.They explore the real tension leaders face today: innovation versus risk. How much control is enough before trusting automation? When does playing it safe actually become the bigger risk? And what happens when your competitors move faster than your internal processes can keep up?-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 – The Risk vs Reward of Adopting New Technology 1:03 – Welcome to Tomorrow's Best Practices + Guest Introduction 3:09 – Cutting Through Chaos With Data and Alignment 3:57 – MarketingPalooza Takeaways and the AI Pulse Check 7:33 – Where AI Is Showing Up in Marketing Ops Right Now 8:31 – AI Agents, Automation, and Building Your Own Tools 13:08 – Trust, Hallucinations, and When Automation Becomes Risky 17:09 – Marketing, Measurement, and Board-Level Expectations 22:44 – Defining What Marketing Success Really Means 29:37 – Life Outside Work and a Book for Boards and Marketers #b2bmarketing #b2b

Send us a textReady to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you'll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.Measurement is the unlock. You'll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you've wondered how to leverage AI without losing what makes your business special, this is your roadmap.Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you'll track first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In today's MadTech Daily, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year's Black Friday, with record online sales in the US while UK high streets saw slowing traffic. Plus Ad Net Zero celebrating five years and unveiling its global strategy.

In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets.In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading independent measurement consultants: Paul Hender and Steph Bridgman.Both are impartial on platforms and data points and serve as board members of the Association for Measurement and Evaluation (AMEC). Paul also leads the AMEC Measurement Diploma course—so we're in safe hands!We cover:> Core principles of data and how they relate to communication objectives> How tools and data sources have evolved, and whether AI is accelerating or holding us back> Who should be responsible for evaluating PR> Key skills for sourcing and analysing data> What PR teams need to trust their data—and earn the trust of stakeholders in 2026

마태복음 7:13-14 7:13 “좁은 문으로 들어가거라. 멸망으로 이끄는 문은 넓고, 그 길이 널찍하여서, 그리로 들어가는 사람이 많다. 7:14 생명으로 이끄는 문은 너무나도 좁고, 그 길이 비좁아서, 그것을 찾는 사람이 적다.”

누가복음 17:11-19 17:11 예수께서 예루살렘으로 가실 때에 사마리아와 갈릴리 사이로 지나가시다가 17:12 한 마을에 들어가시니 나병환자 열 명이 예수를 만나 멀리 서서 17:13 소리를 높여 이르되 예수 선생님이여 우리를 불쌍히 여기소서 하거늘 17:14 보시고 이르시되 가서 제사장들에게 너희 몸을 보이라 하셨더니 그들이 가다가 깨끗함을 받은지라 17:15 그 중의 한 사람이 자기가 나은 것을 보고 큰 소리로 하나님께 영광을 돌리며 돌아와 17:16 예수의 발 아래에 엎드리어 감사하니 그는 사마리아 사람이라 17:17 예수께서 대답하여 이르시되 열 사람이 다 깨끗함을 받지 아니하였느냐 그 아홉은 어디 있느냐 17:18 이 이방인 외에는 하나님께 영광을 돌리러 돌아온 자가 없느냐 하시고 17:19 그에게 이르시되 일어나 가라 네 믿음이 너를 구원하였느니라 하시더라

Every brand wants to drive stronger results - and truly understand what's behind them. In this episode, we're live from unBoxed at the Partner Content Studio with Paula Despins, VP of Campaign Measurement, Planning, and AMC, for an inside look at Amazon's latest launches that are transforming campaign development, optimization, and measurement. Amazon's new Ads Agent empowers advertisers to build smarter audiences and campaigns, and democratizes access to AMC insights that further help understand what's driving real growth for your business.

‘Trapped in this peculiar culture and civilisation, how am I to fundamentally change, and what is involved in this change?' This episode on Civilisation has three sections. The first extract (2:42) is from Krishnamurti's second talk in Saanen 1973, and is titled: Civilisation Conditions Us. The second extract (40:51) is from the second small group discussion in Rome 1972, and is titled: Western Civilisation Is Based on Measurement. The final extract in this episode (48:30) is from Krishnamurti's third talk in Saanen 1973, and is titled: Freedom from the Conditioning of Civilisation. The Krishnamurti Podcast features carefully selected extracts from Krishnamurti's recorded talks. Each episode highlights his different approaches to universal and timeless themes that affect our everyday lives, the state of the world and the future of humanity. This is a podcast from Krishnamurti Foundation Trust, based at Brockwood Park in the UK, which is also home to the Krishnamurti Retreat Centre. Situated in the beautiful countryside of the South Downs National Park, The Krishnamurti Centre offers retreats individually and in groups. The focus is on inquiry in light of Krishnamurti's teachings. Please visit krishnamurticentre.org.uk for more information, including our volunteer programme.

Measure everything! Measurement gives you information.  Measurement gives you answers. Measurement Creates Motivation!

The belief in separation is a fundamental issue that contributes to ignorance and suffering. Recognizing our interconnectedness could lead to a more harmonious existence. This idea is deeply explored in the podcast episode featuring host Aaron Della Vedova and guest Dillon Forte, who discuss the implications of viewing reality through the lens of separation versus interconnectedness. Dillon is a renowned tattoo artist located in Austin, TX, and is credited with helping to launch the geometric tattoo movement in the U.S. in the early 2010s. The conversation blends art, spirituality, and the transformative power of tattoos, making for an engaging and thought-provoking episode for lovers of both art and deeper contemplation. Whether you're an art lover, a tattoo enthusiast, or someone intrigued by the nature of reality, this episode promises engaging conversations and thought-provoking ideas. Chat Highlights: [00:03:01] Measurement of reality through geometry. [00:05:44] Ancient origins of the flower.. [00:12:25] Technology versus nature awakening. [00:21:09] Belief in inseparability from nature. [00:31:45] Maya, the Grand Illusion. [00:37:36] Simulation theory as illusion. [00:44:46] AI's impact on humanity. [00:54:17] Tattoo robots and human artistry. [01:02:05] Strategic relocation for safety. [01:12:02] Living an honest life. [01:19:12] Experimental tattooing techniques. [01:24:50] Community support in tattoo culture. [01:27:38] Art of giving and receiving. [01:30:56] Tattooing in Austin, Texas. Quotes: "I think what would save the world would be simply our release of the false belief of separation." "In all of nature, there is a fundamental order, a structure behind all of it." "Is that us offloading consciousness into the thing that we can travel the universe with because we can't do it in bodies like this?" "We don't need additives. We need to remove what's unnecessary, not just keep filling."  "I think the false belief of inanimate separateness is the root of ignorance, which is the root of suffering." "Maya the Grand Illusion, we have been talking about this, we are aware of this, not new. Reality being an illusion. We know it's an illusion." "The big bang is the breath of Brahma." "It's definitely a paradigm shift, and maybe not bad. Maybe we're supposed to have machines doing stuff for us so we can make music and write poetry and follow our passions and our dreams." "Prepared as much as anyone can be, mentally, physically, spiritually, as much as you can be. And then after that, drop the fear and just live." "If your heart is heavier than the feather, your heart is fed to the crocodile deity, devoured for eternity in all damnation." "If you focus on love, light, truth, all the good stuff, we shall persevere." "You've got to start looking out there at the people that are getting tattooed, and you've got to find a way to find out what their needs are, what they want, and find a way to fill it." Stay Connected: Chats & Tatts: Website: http://www.chatsandtatts.com⁠ Tik Tok: https://www.tiktok.com/@chatsandtatts  IG: http://www.instagram.com/chatsandtatts Chats & Tatts YouTube: https://www.youtube.com/c/chatsandtatts Connect with Aaron:⁠   Aaron IG:⁠ http://www.instagram.com/aarondellavedova⁠ Guru Tattoo: http://www.Gurutattoo.com Connect with Dillon: IG: https://www.instagram.com/dillonforte   

If you're feeling called to practice that choice in real life—with people who get it—we co-created the Inspired Evolution Circle with you, our community, for exactly this: weekly practices, real conversations, and live sessions with guests like Jeffery.

Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

The ISA isn't the answer. It's the question.

The skills you've learned through fitness training can help you grow your business—if you know how to apply them.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly translate to gym ownership and entrepreneurialism.Every gym owner already has 11 critical fitness skills, such as resilience, adaptability, discipline and virtuosity, and Coop provides a plan to use those assets to grow your business. Coop also details his simple Golden Hour habit—doing one thing every day to grow your business before doing anything else. This daily period of focused effort can transform your gym the same way daily training transforms your body. Tune in to learn how to employ skills you already have and build a stronger, more profitable gym.LinksGym Owners UnitedBook a Call2:06 - Habits, resilience & virtuosity 9:58 - Progressive overload & recovery12:57 - Measurement, coaching & feedback20:33 - Accountability & adaptability22:39 - Long-term vision & hope

This week on Next in Media, I sat down with Nielsen CEO Karthik Rao to get an inside look at the company's transformation in a fast-evolving media landscape. From the explosive rise of YouTube on connected TVs to tackling fragmentation across platforms, Karthik breaks down how Nielsen is reinventing itself with big data, AI, and a mission to future-proof measurement.We talked about the company's response to public challenges, its roadmap for creator measurement, and why the shift to big data plus panel is more than just a tech upgrade—it's a foundational change in how the industry understands audiences. Whether you're curious about the "currency wars," the power of creators, or the role AI could play in stitching together digital and linear, this episode delivers some fascinating insight straight from the top.Timestamps:[0:00] - Karthik Rao on AI's role in unifying disparate parts of the media world[1:07] - From CEO of Nielsen Global Media to CEO of Nielsen: Karthik's journey[2:36] - Why Nielsen's transformation was necessary to keep up with fragmentation and streaming[3:39] - The company's shift from panel-only to big data plus panel—what that means and why it matters[5:45] - Balancing innovation, trust, and marketplace readiness[8:28] - What really happened with the NFL and how Nielsen navigated public scrutiny[13:16] - Media negotiations in the press and why everyone keeps coming back to Nielsen[15:01] - The underestimated breadth of Nielsen's business beyond just ratings[17:04] - AI's game-changing potential in media buying and data integration[20:01] - YouTube's dominance on CTVs and why creator content is more serious than many assume[22:57] - How Nielsen plans to help creators scale across media ecosystems[25:56] - The current state of "currency wars" and why standardizing to human truths matters[27:21] - Nielsen's plan to measure podcasting's evolving video/audio landscapeLinks & ResourcesLearn more about Nielsen's work at nielsen.comExplore Sabio's platform: sabioctv.com

Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

When it comes to your digital experience, how often does a ‘great idea' from a senior leader's gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It's about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘best practice' and intuition to build a truly data-driven digital experience. We'll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren't just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs, not just our assumptions about them. To help me discuss this topic, I'd like to welcome, George Chang, Senior Director, Digital Experience & Technology Corporate Marketing at Hexagon AB. About George Chang George Chang is the Senior Director of Digital Experience at Hexagon, leading digital transformation efforts to modernize web experiences, streamline operations, and drive business impact. With 25+ years of experience in development, marketing technology, content strategy, and digital platforms, he brings a unique ability to turn technical insights into strategic impact. A 9-time Sitecore MVP, George is an active voice in the DX community, advocating for scalable, user-centric experiences. George Chang on LinkedIn: https://www.linkedin.com/in/georgechang/ Resources Hexagon AB: https://www.hexagon.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Why was the Metric System invented? Which countries use the Metric System? Why doesn't the USA switch over to Metric only? Have you started your FREE TRIAL of Who Smarted?+ for AD FREE listening, an EXTRA episode every week & bonus content? Sign up right in the Apple app, or directly at WhoSmarted.com and find out why more than 1,000 families are LOVING their subscription! Get official Who Smarted? Merch: tee-shirts, mugs, hoodies and more, at Who Smarted?

On today's podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-why-measurement-harder-today-ways-needs-improving-with-nielsen-part-2   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

In this episode, psychiatrist and researcher Dr. Eric Strobl joins Dr. Vaish Sarathy to talk about a new re-analysis of the SOARS-B trial on oxytocin and autism.   While earlier studies found no clear benefit, Dr. Strobl's fine-grained, item-level analysis using machine learning uncovered consistent evidence that oxytocin can enhance social-emotional reciprocity the ability to engage, connect, and respond in social contexts. Together, they discuss: Why most autism drug trials fail to show benefit What "blunt outcome measures" really mean in clinical research How machine learning can extract signal from noise in complex data What oxytocin actually does (and doesn't do) in real life How future studies could use more nuanced, individualized measures   Resources and Links Mentioned Study Discussed: Strobl E et al. (2024). "Item-Level Analysis Reveals Oxytocin Improves Social-Emotional Reciprocity in Autism Spectrum Disorder." Preprint Original SOARS-B Trial: Parker KJ et al. (2017). "A Randomized Clinical Trial of Oxytocin in Children and Adolescents with Autism Spectrum Disorder." Journal of the American Medical Association (JAMA Psychiatry) Link   Related Reading:   Oxytocin and Social Behavior On machine learning in psychiatry: Nature – Machine learning in mental health research   Key Takeaways Oxytocin may help but not for everyone. Its most reliable effect seems to be reducing social anxiety and improving comfort in social exchanges.   Measurement matters. "Blunt" outcome scales can bury meaningful results under noise. Item-level, data-driven analysis reveals nuance traditional methods miss.   Autism heterogeneity is real. The same outward behavior can stem from different root causes - so future trials need precision tools, not averages.   Hope through better science. New methods aren't about hype—they're about accuracy, compassion, and smarter research design.   About Dr. Eric Strobl Dr. Strobl is a psychiatrist and data scientist at the University of Pittsburgh who develops innovative machine-learning algorithms to uncover hidden structure in medical data. His current work focuses on autism, neurodevelopmental conditions, and the use of AI to improve clinical trial design.     About Dr. Vaish Sarathy Dr. Vaish Sarathy is a TEDx speaker, PhD chemist, educator, and mom to a non-speaking autistic teen poet with Down syndrome. She hosts the Non Linear Learning podcast and leads the Non Linear Education course for parents and educators who believe that every brain can learn, given the right way to teach.     Stay Connected Instagram: @drvaishsarathy Free Guide: Turn ON Your Child's Learning Switch Join the Non Linear Education Waitlist: Get on the list here →

ROAS has long been the standard in retail media, but it leaves brands with an incomplete picture of shopper value. In this episode, VP of Product Gabe Fishbein joins Emma to reveal our "Return on Consumer Dashboard," a new solution that puts the entire consumer journey in focus.Gabe explains how this dashboard goes beyond campaign-level metrics and helps brands understand shopper value at every stage, from first interaction to loyalty. Discover where consumers drop off, where your investments make the most impact, and how to turn insights into growth.If you're ready to move beyond guesswork and truly see what drives value for your brand, this conversation is for you. Listen in for how our Return on Consumer dashboard gives you a clear path to smarter decisions and stronger results.

Karen Johnson, AUA's Director of Quality and Measurement, speaks with Dr. Matthew Nielsen, Chair of the AUA's Science & Quality Council, and Dr. David Penson, AUA's Secretary, to discuss the AUA's National Quality Agenda and Strategies for Urologic Practice. Together, they provide an overview of the Agenda, explore its significance for both the organization and the field of urology, and explain why it matters to every practicing urologist.

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/Find Dolla General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/Find DGMN online at: https://www.dgmedianetwork.com/Here's what we asked Austin :Why don't we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience propositionLet's talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?You're here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?Measurement = we've discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?I'm sure you've been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?What's next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.

Ever wondered how a 38mm watch could wear large? Or how a 46mm watch could feel more like a 42? This week, the boys are packing a pair of digital calipers to unpack an optical illusion and solve an age-old mystery on why size certainly matters, but perhaps not using the traditional watch measurements we're accustomed to seeing. We're also tapping in with new store arrivals, spooky movie picks, and lots more. As always, you can reach the boys for questions and comments at podcast@topperjewelers.com. Thanks for your support, and thanks for listening! ⁠⁠⁠⁠Topper's Fall Event Calendar⁠⁠⁠⁠Oh, and don't forget to email podcast@topperjewelers.com with Grand Seiko questions for our "Ask Joe Kirk Anything" segment to be recorded on November 7th! Follow the boys on Instagram: • Rob: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@robcaplan_topper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Russ: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@russcaplan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Zach: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@zachxryj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wrist check and other watches mentioned in the episode: - Russ: Breitling Navitimer B01 Red Gold- Rob: 2018 Grand Seiko US Limited Edition "Kirazuri" ref. SBGA387- Zach: IWC Pilot's Timezoner Top Gun Woodland- Omega Speedmaster 38mm Milano Cortina- RSVP for our November 7th Grand Seiko event with UFA movement designer Eiichi Hiraya- ⁠Glashütte Original Senator Meissen porcelain limited edition⁠...Oh, and by the way: - Russ: Use the Strava Heat Map to explore new local trails- Rob: Go watch "Good Boy" (2025) in theaters- Zach: Running the Taco Bell 50k

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company