Podcasts about Measurement

Did you like the new virtual measurement from the NFL last night? We discuss that before being joined by the pre and post game host for the Chiefs Josh Brisco!

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Recorded live in Banff at The Gathering 2025, this special on-location episode of The Sleeping Barber Podcast brings together three conversations and a recap from hosts Vassilis Douros and Marc Binkley.The episode explores how belonging, creativity, and technology are shaping the next chapter of marketing — from AI and the creator economy to the deeper values that connect brands and people.Ryan Gill, co-founder of The Gathering and Cult, shares the philosophy behind the event's enduring success and what it takes to preserve its soul as it grows. His perspective on leadership, belonging, and the responsibility of “being good guests” in Banff underscores a broader lesson for marketers — scale only matters if it deepens connection.Vanessa Hope Schneider, Head of Marketing at Descript, reframes AI not as a threat but as a creative ally. She challenges marketers to take an “AI vacation” — dedicating uninterrupted time to learn and experiment — and reminds us that curiosity, not fear, should guide adoption. Her examples of AI co-creation, from “vibe-coded” design tools to custom GPTs for audience personas, reveal how AI can amplify human creativity rather than replace it.Caroline Murphy, CMO of Meta4 Interactive, takes us inside the evolving world of in-game brand experiences. She describes how brands can authentically show up inside ecosystems like Fortnite and Roblox by co-creating with gamers, designing “playable stories” that enhance — not interrupt — gameplay. It's a new kind of “digital physical availability,” meeting audiences where they already live, play, and connect.Together, these conversations capture the evolving state of marketing: human connection grounded in creativity, powered by technology, and measured by meaning — not just metrics.Timestamps00:00 – Welcome to The Gathering 2025 in Banff, Alberta02:10 – Reflections on connection, belonging, and “no badge attacks”05:35 – The state of marketing effectiveness & long-term partnerships09:25 – Ryan Gill on scaling connection without losing soul16:40 – Leadership, values & “unreasonable hospitality”22:50 – Vanessa Hope Schneider on AI, creativity & taking an “AI vacation”31:00 – Coexisting with AI — where humans add the magic36:40 – Carolyn Murphy on the creator economy & in-game brand storytelling44:10 – How brands show up authentically in Roblox & Fortnite51:15 – Measurement, co-creation, and the next era of engagement

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a textEver wonder why some hearing aids feel too loud yet somehow still muddy? We dig into the exact method that fixes that mismatch: real ear measurement. By placing a tiny microphone in the ear canal, we verify whether amplification reaches prescription targets where it matters most—right at the eardrum. No more guessing, no generic presets. Just a precise, research-backed way to make speech clearer, reduce listening effort, and help you forget you're even wearing devices.We walk through the full journey from diagnostic hearing tests to fitting algorithms and targets, then show how verification turns theory into results. Think of it as graphic EQ with purpose: mapping your unique ear canal resonance and dialing in gain for soft, average, and loud speech without blasting everything. Along the way, we share patient-friendly visuals and explain why “louder” isn't the goal—clarity is.Then we shift to hearing conservation, because preventable noise damage is still far too common. Using the sun exposure analogy—intensity plus time—we offer practical, no-judgment tips for daily life: keychain earplugs you'll actually carry, high-fidelity filters for concerts and rehearsals, smart positioning away from speakers, and strategic listening breaks. Musicians and audio pros will hear candid talk about fading stigmas, the reality of noise-induced injury, and how small habits protect the career you love.If you care about hearing speech clearly, enjoying music safely, or getting the most from modern hearing technology, this conversation gives you the playbook. Listen, learn, and try one change today—like adding earplugs to your keys—then share this episode with someone who turns it up to 11. If this helped, follow the show, leave a review, and tell us the one hearing habit you're committing to this week.Connect with the Hearing Matters Podcast TeamEmail: hearingmatterspodcast@gmail.com Instagram: @hearing_matters_podcast Facebook: Hearing Matters Podcast

In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

In this sponsored Solutions Spotlight, KROHNE experts discuss flow measurement technologies for chlor-alkali processes, covering mag meters, Coriolis meters, entrained gas management and safety integrity levels. Three Key Takeaways Virtual reference technology eliminates leak paths in mag meters by using a non-wetted grounding methodology, reducing costs and maintenance risks in corrosive applications. Straight-tube Coriolis meters offer advantages over bent-tube designs: easier installation, less pressure drop, reduced abrasion, simpler cleaning and competitive pricing with custody transfer accuracy. Entrained gas management is essential for process reliability — it keeps Coriolis meters measuring during two-phase flow conditions and provides early warning of upstream equipment problems like cavitating pumps or failing seals.

Swiss company Euler Precision have a new 3GHz active probe on Crowd Supply, let's take a look. https://www.crowdsupply.com/euler-precision/esap-30 00:00 – The Euler Precision eSAP-30 Active Probe 01:26 – The problem with passive probes, Capacitance Reactance 03:31 – Unboxing 05:55 – Open Source? 06:46 – It's all about the probe accessories 08:08 – Measurement report 10:02 …

The Demystify Duo sits down for a conversation about the hidden variable that decides how successful someone's ideas will be. Normally, you hear that intelligence, the “g-factor” that Richard Haier and other intelligence reasearchers point to, is the decisive factor for worldly success. And while that might be true in some purely quantitative sense that's measured in terms of salary or stock options or whatever, that seems to not be the most important thing for being able to see the world accurately. We spend the conversation trying to define what that hidden variable is, and why it's so important to cultivate, and how weird it is that no one seems to realize it's there. PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00 Go! Scientific Rationality vs. Pseudosc!ence 00:01:00 Anxiety in Teaching New Perspectives 00:03:00 The Demarcation Problem 00:06:00 The Evolution of Rational Inquiry 00:09:00 The Limits of Mathematical Rigor 00:12:00 The Acceptance of Mystical Thinking in Physics 00:15:00 The Dilemma of Measurement in Quantum Physics 00:18:00 Disparity Between Ideals and Practices 00:21:00 The Role of Theories in Understanding 00:21:30 Theories of Continental Formation and Consensus 00:23:09 The Value of Expertise vs. Radical Ideas 00:25:51 Expertise and Obsession in Fields of Study 00:28:31 The Nature of Radical Claims 00:32:51 Models and Simplification 00:37:54 Overlap of Science and Supernaturalism 00:43:01 Positivism and Rational Inquiry 00:46:00 Physics as Storytelling 00:49:39 Intelligence and Great Ideas 00:54:50 Discernment vs. Intelligence#philosophy , #quantummechanics , #quantumphysics , #cosmos, #intellectual , #logicpuzzles , #reasoningtricks , #perspective, #enlightenment, #curiosity #philosophypodcast , #physicsfun, #longformpodcastMERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

On this episode of the PTA Elevation Podcast, host Dr. Briana Drapp, PT, DPT, PTA, CSCS goes over the important things to know about Data Scales and Measurements when studying for the NPTE. At the end of this episode, Briana provides and reviews a sample question that helps students get a feel for how this subject will be asked on the NPTE - PTA. Tune in to learn more!Come to the MASTERCLASS on October 26th at 1pm EST: https://ptaelevation.com/masterclassCheck out our FREE stuff!: https://ptaelevation.com/freebiesWebsite: https://www.ptaelevation.com/Join our FB group for FREE resources to help you study for the exam!  https://www.facebook.com/groups/382310196801103/If you're interested in our prep course, check it out here: https://ptaelevation.com/the-600-plus-systemFollow us on our other platforms! https://www.ptaelevation.com/linktree

Scrappy ABM brings practical playbooks without breaking the bank as Mason Cosby digs in with Sidney Waterfall from OpenBrand. The conversation opens on poor targeting—often the reason ABM fails—and moves straight into a vertical-specific motion with ABM, high touch, and a land and expand play. Sidney shares how using product data as a “cheat code” helped build and tier a thousand-account list—Premier ~38 and Tier 1 ~100—guided by category, product and data coverage, revenue potential, white space, and churn and retention signals.ㅤThe team audits the list, checks in every six months, and adapts to the economy, overseas production, and renewals. On engagement, they start simple and clean with LinkedIn and outbound, validate that the audience is there, and test problem content, helpful how-to, and industry data and insights. Measurement focuses on hand raisers, target account website engagement, and a single meeting goal across the org—brand vs. demand connected in one ecosystem.ㅤ

On this episode of Destination on the Left, I bring together three trailblazers for a candid community conversation about the heart of collaboration in the travel and tourism industry. Joining are Dave Herrell, President and CEO of Visit Quad Cities; Rebecca Mackenzie, President and CEO of the Culinary Tourism Alliance; and Sage Hamilton-Hazarika, Corridor Coordinator for the Underground Railroad Consortium of New York State. Together, we discuss what true collaboration looks like, and the panel explores how putting trust, vulnerability, and outcomes over ego unlocks success not just in visitor numbers, but in cultural pride, reconciliation, and the preservation of stories and identity. My guests share real-life examples of cross-boundary partnerships, from bold destination branding to the creation of transformative culinary and heritage tourism experiences. What You Will Learn in This Episode: Why collaboration in tourism is increasingly about trust, vulnerability, and prioritizing outcomes over individual recognition What tangible impacts true collaboration can have, from advancing reconciliation and celebrating cultural heritage to building destination resilience and social pride How Visit Quad Cities strategically collaborates with less resourced organizations to build regional brands and blur the lines between tourism, resident attraction, and economic development Why even small, volunteer-driven organizations can punch above their weight by leveraging partnerships for major projects What “radical collaboration” means to the panelists, and how adopting a mindset of openness and flexibility allows for bold, innovative work How the panelists measure the success of collaborative initiatives with a broader lens  that builds community and legacy Lessons from Destination on the Left's Community Conversation Collaboration isn't just a buzzword—in the travel, tourism, and hospitality industry, it's the engine that powers growth, creativity, and resilience. Drawing on stories from Dave Herrell of Visit Quad Cities, Rebecca Mackenzie of the Culinary Tourism Alliance, and Sage Hamilton-Hazarika of the Underground Railroad Consortium of New York State, this conversation revealed that radical collaboration means far more than sharing resources—it's about trust, vulnerability, and transcending individual mentality. Success in this industry isn't a zero-sum game. Rather than competing, travel professionals thrive when they collaborate, lifting each other up and focusing on shared wins rather than territorialism. Collaboration in Action: Three Inspiring Examples For Dave Herrell, collaboration is built into the DNA of Visit Quad Cities, a regional destination marketing organization spanning 58 communities across two states. Bringing together diverse municipalities, counties, and funding sources demands a strategic approach. Dave described their innovative partnership with the local chamber of commerce to develop unified branding and marketing messages for the region, intentionally blurring the lines between promoting tourism, economic development, and livability. Rebecca Mackenzie painted a picture of taste of place, showcasing how food and drink tell powerful stories about a region's heritage. The Alliance's recent event in Nova Scotia exemplifies radical collaboration: over 12 months, culinary organizations, Indigenous tourism networks, Parks Canada, DMOs, and local operators built an immersive experience intertwining Mi'kmaq history, language, and cuisine. The event attracted visitors outside peak season and fostered social impact and cultural pride. As the sole paid employee in a mostly volunteer-run organization, Sage Hamilton-Hazarika knows firsthand how partnership is essential for small nonprofits punching above their weight. Through collaboration with DMOs, historians, and national heritage areas, the Consortium is developing the Harriet Tubman Scenic Byway, which will connect historic sites across New York and beyond. Radical Collaboration What does “radical collaboration” mean? My guests agreed that it is persistence—the refusal to accept ‘no' as an answer, and the humility to let go of credit and control. It means doing the work, inviting new and unexpected voices to the table, and learning from every opportunity that arises. Measurement of collaborative success must consider social and environmental impacts, not just economic ones. For example, being asked to the table, deepening partnerships, celebrating local cultures, and expanding access are all signs of progress—even if your logo isn't always visible. Resources: Dave Herrell: https://www.linkedin.com/in/dave-herrell-57a5906/ Rebecca Mackenzie: linkedin.com/in/rebeccaleheup Sage Hamilton-Hazarika: https://www.linkedin.com/in/sage-hazarika-438b331a Travel Alliance Partnership: https://travelalliancepartnership.com/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This Best Of roundup pulls the most practical moments from four powerhouse conversations, so you can lead better, hire smarter, and finally charge what you're worth.What you'll learn:Succession & Family Alignment: How to set a clear vision, involve spouses, and plan for ownership transitions that actually work.Sustaining Success: Five levers top shops use to stay profitable when volume and rates are volatile.Magnetic Hiring & Retention: The culture signal (Meaning, Acknowledgement, Measurement, Teamwork, Vision) that attracts and keeps A-players.Pricing & Mindset: Why “busy ≠ profitable,” how to know your real costs, and the mindset shift to get paid for the value you deliver.Episode sources...Ep #35 — Goal & Succession Planning for Your Shop (Matt Di Francesco)Ep #46 — 5 Ways to Sustain Success in Your Shop (David Willett)Ep #43 — How Shops Are Finding & Retaining Talent (Dave Luehr)Ep #55 — Get Paid for What You Do & Change Your Mindset (Clay Hoberecht)The shops that win aren't just efficient—they're intentional. They lead with clarity, build cultures people want to join, and price with confidence.—

In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss PwC's recent report on growth through experience. They explore the evolving definitions of customer experience, emphasizing the importance of trust and meaningful interactions. The conversation delves into PwC's four dimensions of exceptional experiences: coherence, personalization, engagement, and distinctiveness. The hosts critique traditional measurement methods in customer experience, advocating for a focus on meaningful experiences rather than mere service delivery. They also discuss the significance of managing moments of frustration and the concept of modes in customer journeys, concluding with insights from case studies in various industries. Takeaways Customer experience is fragile and requires trust. Meaningful experiences drive customer loyalty. Seamlessness is the baseline, not a value add. Exceptional experiences are defined by PwC as coherence, personalization, engagement, and distinctiveness. Measurement should focus on meaning, not just metrics. Managing frustration can create deeper customer relationships. Modes influence how customers interact with experiences. Retail must embrace experiential strategies to thrive. Trust is a predictor of growth in customer experience. The shift towards experience as a business strategy is gaining traction. Chapters 00:00 Introduction to Experience Strategy Podcast 02:17 Understanding Customer Experience and Trust 05:21 Defining Exceptional Experiences 09:41 The Importance of Measurement in Experience 12:10 Rethinking Value Creation and Trust 13:57 Managing Moments of Frustration 16:43 Modes and Their Impact on Experience 17:09 Case Studies in Exceptional Experiences 19:30 Conclusion and Future Insights Read More: https://www.pwcresearch.com/uc/images/GrowthThroughExperience_2025.pdf Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

How do you know if your child is making progress in therapy? What if therapy came with a GPS that showed you exactly where your child is on their mental health journey and the best route to reach their goals? In this episode, we explore measurement-based care (MBC) with CHC experts Pardis Khosravi, PsyD and Emily Hsu, PhD – about this approach that's transforming mental health treatment by making progress visible and treatment more effective.Join us as we break down this game-changing practice that combines regular progress tracking with personalized care. We'll discover why MBC matters for everyone – not just clinicians – and how simple questionnaires and check-ins can dramatically improve the therapy experience.Resources:CHC OnlineCHC's Catherine T. Harvey Center for Clinical ServicesCHC's Resource LibrarySign up for our Virtual Village email list to receive our latest episodes and recent CHC updates. Visit Voices of Compassion online for full show notes including additional resources. Find us on Facebook, Twitter, Instagram and LinkedIn and visit our YouTube channel for videos. Subscribe and leave us a review wherever you listen! We love to hear from you - email us at podcast@chconline.org.Santo Rico by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Artist: http://www.twinmusicom.org/

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and monitor progress. Key topics include: recognizing and managing the 3 types of resistance; why specific targeted use cases are the best way to begin; the difference between Moore's Law and Amara's Law; and how to determine if you are a resistor or a pragmatic business leader. Tune in to hear an analogy of why AI is similar to Formula One where everyone has a powerful vehicle and winning is driven by how teams master and manage that power. AI is the biggest shift of our careers—but most companies are stuck at the “cool demo” stage. In this episode, former Adobe CTO/CPO and Typeface founder/CEO Abhay Parasnis joins Mike Linton to unpack the AI cold start problem: how to move from experiments to enterprise impact. We cover where the C-suite is pushing, why practitioners are hesitating, and how to design lighthouse wins that change the org—not just the deck.Abhay shares hard numbers (a 93% lift from email personalization in 120 days), why “watermelon metrics” derail programs, and the new reality that as agents/bots consume more content, your brand narrative must be built for machines and humans. We dig into the accountability shift from agencies to in-house teams, how to evaluate vendors without boiling the ocean, and the culture moves leaders need to close the gap between ambition and adoption.What you'll learnA practical AI playbook: pick one revenue-adjacent use case, rewire the process, measure before/after, then scaleHow to align the board, C-suite, and operators to avoid “innovation theater”Where AI drives top-line growth vs. simple cost takeout—and how to prove itSpotting resistance (job loss fears, “new thing” fatigue, agency incentives) and converting it into momentumThe right vendor questions (and red flags) to separate sizzle from outcomesWhy authenticity, governance, and legal guardrails must ship with your AI stackAbout AbhayFounder & CEO of Typeface (AI-powered personalized marketing). Former CTO & CPO at Adobe; leadership roles at Microsoft and Oracle; board member at Dropbox and Schneider Electric.Sponsor — QuadMarketing only works when everything works together. That's why Quad is obsessed with reducing friction and integrating smarter—so your marketing machine runs faster with better ROI. See how better gets done: https://www.quad.com/buildbetterChapters (38:00)00:00 Intro & sponsor01:10 Guest intro & topic setup03:10 The AI cold start problem & Amara's Law07:00 C-suite urgency vs. practitioner reality11:30 Beyond efficiency: driving top-line growth15:10 Content demand, bots/agents, and “watermelon metrics”19:20 Case study: 93% lift from email personalization23:30 Resistance patterns: job loss, new-thing fatigue, agency economics29:10 Vendor questions & lighthouse projects that actually ship33:10 Legal, authenticity, and governance considerations35:30 Closing advice: beginner's mindset + bet on people37:30 WrapSubscribeNew episodes every Tuesday on YouTube, Apple, and Spotify. If you're a CMO, CEO, CFO, COO, founder, or rising marketing leader—hit subscribe for executive-level conversations that translate directly to results.Host: Mike LintonGuest: Abhay Parasnis ( @typefaceai )Tags:CMO Confidential,Mike Linton,Abhay Parasnis,Typeface,Adobe,AI in marketing,AI cold start,Generative AI,Amara's Law,Marketing leadership,Change management,C suite,Board of directors,Agency model,Marketing efficiency,Top line growth,Email personalization,Content at scale,Marketing ROI,Measurement,Watermelon metrics,MarTech,CDP,Vendors,Quad,Sponsor,Marketing podcast,Digital transformation,Creative operations,PersonalizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

다니엘 5:24-31 5:24 그러므로 하나님이 손을 보내셔서, 이 글자를 쓰게 하신 것입니다. 5:25 기록된 글자는 바로 ‘메네 메네 데겔'과 ‘바르신'입니다. 5:26 그 글자를 해석하면, 이러합니다. ‘메네'는 하나님이 이미 임금님의 나라의 시대를 계산하셔서, 그것이 끝나게 하셨다는 것이고, 5:27 ‘데겔'은, 임금님이 저울에 달리셨는데, 무게가 부족함이 드러났다는 것이고, 5:28 ‘바르신'은 임금님의 왕국이 둘로 나뉘어서 메대와 페르시아 사람에게 넘어갔다는 뜻입니다.” 5:29 벨사살이 곧 명령을 내려서, 다니엘에게 자색 옷을 입히고 그의 목에 금 목걸이를 걸어 주었으며, 그를 그 나라에서 셋째 가는 통치자로 삼았다. 5:30 바로 그 날 밤에 바빌로니아의 벨사살 왕은 살해되었고, 5:31 메대 사람 다리우스가 그 나라를 차지하였다. 다리우스의 나이는 예순두 살이었다.

Gugs Mhlungu is joined by Thinus Ferreira, TV and entertainment critic, unpacking the appointment of NIQ-GfK as the new audience measurement authority for television and radio in South Africa, examining its implications for advertisers and the broader evolution of the country’s broadcasting landscape. 702 Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Learn why real ear measurement is the gold standard for hearing aid fitting and how it ensures comfort, clarity, and confidence. To see the video edition of this episode with closed captioning, please go to

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

In this month's episode of the Oil & Gas Measurement Podcast, host Weldon Wright is joined by Stan Calame to discuss upstream measurement trends in oil and gas.  Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused to content-first strategies that are driving measurable business impact. You'll hear how influencer marketing investment has surged 171% year over year, signaling a major move from traditional media to creator-led strategies. We dig into how marketers are redefining ROI, navigating new measurement challenges, and building scalable programs that deliver lasting results. We discuss how brands can balance innovation with authenticity—using AI to enhance workflows without losing the human touch. From the rise of professionalized creator ecosystems to the growing competition across platforms like Instagram, TikTok, and YouTube, this conversation offers a clear view of where content creation is headed next. In this episode, you'll learn: What the 2025 State of Creator Marketing Report reveals about investment, challenges, and emerging trends. Why measurement and ROI have become the top challenge for marketers investing in creator programs. Where AI fits into a human-centered creator economy, and how TikTok, YouTube, and LinkedIn are competing for creator marketing budgets. Connect with the Guest: Jasmine's LinkedIn - @jasmine-enberg    Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it's 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.• LLMs as a new gatekeeper layer and why fundamentals still matter• EEAT with real experience, proof, and long‑form content• Reputation first: reviews beyond Google and social mentions• Pruning thin and off‑topic content to clarify entity• RAG, freshness, and Google's role in retrieval• Hidden gems: surfacing forums and long‑tail answers• Merchant Center and local search as stable channels• Measurement gaps, anonymized referrers, and log insights• Social's rising weight in brand visibility• Client education, budgets, and communication systemsGuest Contact Information: Website: eepseo.comLinkedIn: linkedin.com/in/rossbarefootMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

What if learning could feel like a team sport instead of a pressure test? Lyle "Lee" Jenkins, PhD., a longtime educator, shares how a chance encounter led him to a Deming conference specifically for educators in 1992, which transformed his thinking. Deming emphasized defining learning outcomes, rejecting numerical goals, and avoiding ranking. Lee explains how Deming methods prevent “cram and forget”, celebrate small wins, and rekindle students' natural love of learning. (Lee shared a powerpoint during the episode, which you can find on our website.) TRANSCRIPT 0:00:02.3 Andrew Stotz: My name is Andrew Stotz, and I'll be your host as we continue our journey into the teachings of Dr. W. Edwards Deming. Today I'm talking with Lee Jenkins, who is a career educator in public school, ending his career as a school district superintendent. It was as a superintendent that he was introduced to the teachings of Dr. Deming, and he has been applying it to his life and work since then. In his business, Crazy Simple Education, he publishes books and schedules speaking engagements. Lee, how you doing?   0:00:38.4 Lee Jenkins: I am doing just great, Andrew. Yeah, this has been fun to put together. And just to highlight, I haven't done this before, just to highlight just simply what Deming taught. We've obviously, over the years added other things, but today we're just talking about what did he teach, just the pure form of it and our implementation of that.   0:01:01.6 Andrew Stotz: Yeah. And I think you and I have already met once and gone through this. It's pretty interesting, you know, I think what I enjoyed about our discussion, truthfully, what I liked, was your energy and the energy about the teachings of Deming and how we can apply that. And so I'm looking forward to seeing you bring that to the audience. Now, for those that are listening, we're going to have... Lee's got a PowerPoint and a presentation he's going to share, but we'll walk you through it. It's not like it's full of very complicated things. So, Lee, why don't you take us through a little bit about what you've prepared here?   0:01:38.3 Lee Jenkins: Okay, I can do that, Andrew. I was like anybody else as a school superintendent. I went to a meeting of the Association of School Administrators. I can't even tell you what city or state it was in, but I was there. And while I was in the hallway between sessions, Lew Rhodes, who worked for AASA, he came up and he said, "Lee, I think you'll enjoy this next session." And that's why I've called this, One-Minute Invite That Changed My Life. So I went in and no idea, I just liked Lew. I trusted him. And it was David Langford's an administrator. And that's how I was introduced to Deming and spent a lot of time after that, reading everything I could get my hands on and absorbed it. And I knew that he was correct in how organizations are operating. And so that intrigued me a great deal. But it was the same information that he shared with all organizations. I just took them and applied them to education. But then two years later, in 1992, American Association of School Administrators, under... With Lew Rhodes' leadership, sponsored a Deming conference. So I went to Washington, DC in January that year to hear him speak.   0:03:20.2 Lee Jenkins: We were there four days. He was assisted and was a part of it for two days. And for two days it was him on stage, the red beads, you know, all the things that listeners know about with Dr. Deming. And I would say that the first part of it was the things you would normally expect to hear. Now, understand, the audience here was educators. And I know there were educators sprinkled in his audiences in his whole speaking career. I know that. I wasn't one of them, but I know that. This was one that was specifically for educators. And nobody's told me any other time when he spoke to educators as the audience. So, but just things he'd say that we've all heard.   0:04:13.7 Lee Jenkins: Best efforts are not enough, you have to have knowledge, you have to have theory. He said too, you can't delegate quality. And I had school superintendents doing that all the time. You ask them about, anything about teaching or learning, they say, oh, no, I'm not involved in teaching and learning. I have an assistant superintendent for instruction. In other words, they've delegated quality. Deming talked about wasting time and wasting money in all organizations, and certainly schools are good at that. I'm going to talk at the end of this, how I took it onto one other point which is similar to what he's talked about also. The losses of the current system. He said in one place that, for 50 years... Now, he said this in the '90s, but for 50 years, America has been asking for better education without a definition of what better education is. And...   0:05:10.5 Andrew Stotz: That reminds me of talking to Bill Scherkenbach, who showed a picture of him, Dr. Deming, in the old days at an event of national teachers, and he said they really couldn't come up with a conclusion about what was the aim. [laughter]   0:05:25.9 Lee Jenkins: Yes, right. It's... Yeah, okay. And then he described fear, brings about wrong figures. So what did our government do? No Child Left Behind, which says, you increase your reading scores or your math scores or we're going to fire you. Well, then you get wrong numbers. That's what he predicted, that numerical goals are a failure. I had a discussion with a pastor several years ago and he said, "Our goal is to have 2,000 people in attendance on Easter Sunday." I said, "Okay, what's the best we've had so far?" "It was around 1800." "Okay, what happens if we have 1900 on Easter Sunday, the best ever? What do we do?" Well, it kind of caused him to think, which is my purpose. It wasn't to be critical, it was to get him to think. You could do your best ever but call yourself a failure because you didn't meet this artificial number. And I can hear Deming talking about just pulling the number out of the air. And that ranking is a failure. We rank and rank and rank in schools. I've got a granddaughter in first grade. School has just started. She's student of the month in her class, which means there's 19 failures of the month. I mean, Deming, it's just sad to see that it's still going on. But then Dr. Deming, I don't think it was in... It wasn't in his PowerPoint. Not even a PowerPoint. We had transparencies.   0:07:12.0 Andrew Stotz: Acetates.   0:07:12.6 Lee Jenkins: It wasn't in his transparencies. It wasn't in the handouts. But it's like he went on this little tangent and that's what has captivated my career, his tangent. And it was Dr. Deming, the statistician, talking about the classroom. So I'm going to go through what he said, just as he said, point by point. He said, number one, tell the students what they will learn this year. Now, when I share this with people, they say, oh, yeah, our college professors had syllabuses. I said, no, no, a syllabus is what the professor is going to teach. Dr. Deming talked about, what are they going to learn? They're two different things. What are you going to learn? And you give it to them. And we've done this pre-K, kindergarten all the way to grade 12 and a little bit of work at universities.   0:08:14.6 Andrew Stotz: And how detailed do you go on that? I see you're showing concept one to concept 19. Is it, you know, this is everything you're going to learn, or this is generally what you're going to learn?   0:08:26.5 Lee Jenkins: Well, this is a partial list. So it's the essential.   0:08:31.6 Andrew Stotz: Yep.   0:08:32.6 Lee Jenkins: I tell people, put down what's essential. Do not put trivia on the list. Now, of course you teach trivia. It's interesting, it's fun, but they're not accountable for it. And so it's what students have been asking for for years. What am I supposed to learn this year? I don't know how to study for the exam. I don't know what's important. I was at a... Doing a seminar for teachers in Missouri. And I said, "I wasn't a good test taker in college. Were some of you?" And a lady raised her hand and said, "Oh yeah, I was really good at it." I said, "How did it work?" She said, "Well, I was in a study committee and by design, half of our time was sharing our insights as we psyched out the professor. And then once we agreed on what was important and the personality of that professor, then we studied that." That's nonsense. Here's Dr. Deming saying, just tell them what you want them to learn, it's so simple.   0:09:47.0 Andrew Stotz: In the world of teaching, we often talk about learning outcome statements at the beginning of a lecture.   0:09:55.6 Lee Jenkins: Yeah.   0:09:56.5 Andrew Stotz: And I know, for instance, with CFA for Chartered Financial Analysts, they have very clear learning outcome statements and then they have a whole section that they teach and it's self study. And then you take an exam. Is that... Is learning outcome statement the same thing or is this something different?   0:10:13.0 Lee Jenkins: I would say it's the same. It's very, very close. It's same in general terms. Exactly. We're not talking about how it's going to be taught, only that it's going to be learned. Okay, the next thing Dr. Deming said to do... And by the way, before we leave, make sure this is a partial list. If I put the whole year's list on there, it's so small nobody could read it on the screen. Okay, next he said, give the students an exam every week on a random sample from the whole course. Said if, for example, you had a 100 concepts on your list, they would take a quiz on 10 of them each week, randomly selected.   0:11:02.6 Andrew Stotz: This is so mind blowing. Go ahead, keep going.   0:11:07.7 Lee Jenkins: Yes, because... So what do we do now in schools? We do cram, get a grade, forget. That's the most common thing in American education. Cram, get a grade, forget. Have a friend in college. He said, "Lee, I've looked at your website. I have a little bit of an idea of what you do. You don't know this about me, but I never studied the night before an exam in college, ever." "Oh, really? What'd you do, Larry?" He said, "Well, I set the alarm for 4 o'clock in the morning. I studied the morning before the exam." I said, "Why is that?" "I couldn't remember it overnight. So I did well in college. I got the grades on the exam and by noon it was gone. But I got through. That was my system." I was at my annual dermatology exam and the medical doctor said, "What do you do?"   0:12:20.7 Lee Jenkins: I said, "Well, actually I get on airplanes and I give speeches." "Ah, who do you give them to?" "Well, teachers and administrators." "But what do you tell them?" "I tell them how to set up a system where it's impossible to cram and forget, you just have to learn." She said, "Oh, that's interesting. That's what I did all the way through medical school." And I'm thinking, here I am with somebody who crammed and forgot all the way through. So I checked with an MD on my next plane flight who I happened to be sitting next to one. I told him the story. He said, "Yeah, that's how it works." I said, "Well, when do you learn?" "Residency." So Dr. Deming didn't talk about cram, forget. But the side effect was, when the students don't know what's coming on the Friday exam, they'll say to me, I just have to learn. There's no other choice. You just have to learn.   0:13:25.8 Andrew Stotz: Right. And then you talk about the... You're talking about the random sample size is roughly the square root of total concept list. I'm thinking about a 15 hour course that I teach and there's 25 concepts that I'm teaching. So a random sample would be 5 of those 25, give them that test. And then the idea here is that we're testing their understanding of that material. And in the beginning, let's just say that random, in the beginning, I haven't taught anything. So they have five questions and on average, let's say they get one right in the beginning because...   0:14:05.2 Lee Jenkins: You'd be lucky if you got an average of one. Yes.   0:14:07.8 Andrew Stotz: So we have evidence that they don't know the topic.   0:14:10.9 Lee Jenkins: Right.   0:14:11.6 Andrew Stotz: And then as we... Let's say we have five weeks and each week we go through, then in theory, if we've taught right and they've learned right, that they would be able to answer all five of those randomly selected questions on the fifth week?   0:14:29.3 Lee Jenkins: That's what you're after. You want them to not have to study, but whatever five is pulled out, they would get it. And if you're teaching a five week course, you might give 10 quizzes during the time, one at the beginning and one at the end of each class. So that because the random, you want them to have questions come up more than once, you want them to have the same question come up. Because that's part of the joy. Oh, we've had that, it's been taught or I've seen that before and it's not 25 questions, it's 25 concepts. Because you can ask it a multitude of different ways to see if they have the concept.   0:15:09.3 Andrew Stotz: And for teachers nowadays, or administrators, they're going to say, what's the point of giving quizzes for topics you haven't taught?   0:15:22.7 Lee Jenkins: That is the most common thing I've been told. Okay. And teachers who have done this for a number of years, sometimes 10, they will say that is the most powerful part of the whole process. Think of it as the synonym for what Dr. Deming taught as review preview. People are used to previews of movies and TV shows and all kinds of previews. And that's what it is. It's a preview. It's not graded. You know, the quizzes aren't graded. That is not fair.   0:16:00.9 Andrew Stotz: You mean they just don't count... They don't count as a grade for the students?   0:16:05.4 Lee Jenkins: Don't count as a... They're scored.   0:16:07.0 Andrew Stotz: Yeah.   0:16:07.3 Lee Jenkins: They're scored...   0:16:08.6 Andrew Stotz: They're scored.   0:16:08.7 Lee Jenkins: But they're not ABCDF on it. Yeah.   0:16:10.3 Andrew Stotz: Yep.   0:16:11.1 Lee Jenkins: It's just a number, correct. Yes. And so like a geography teacher, excuse me, science teacher, said, "You can't believe what happened to me last Friday. I said to the students, on Monday, we're going to start a unit on rocks. And these are middle school students. And they all applauded." He said, "I've never had students applaud about rocks before." Why? Because it keeps coming up on the quizzes and they want to know. It does that. And then when the students get things right that the teacher hasn't taught yet, then they get, oh, they're really happy. I outfoxed the teacher. I know that.   0:16:57.8 Andrew Stotz: Yeah. You can also imagine it would be interesting if you gave a test and the score was, you know, a four on average out of five, let's say, right at the beginning of the class, you think, wait a minute, they already know this stuff. How did they learn that? Where did they learn that? What am I doing in this class?   0:17:15.1 Lee Jenkins: And see, and one of the things we have to get our heads around is, it doesn't matter how they learn it. The question is, did they learn it? I mean, with AI out, okay, they can... They could do AI... They could find out on their own. They can ask their parents. I mean, there's books, there's the Internet. It doesn't matter. Did they learn it?   0:17:40.4 Andrew Stotz: Yep. Okay, this is great.   [overlapping conversation]   0:17:42.5 Lee Jenkins: So then Dr. Deming said, if you've got 100 concepts, then you'd have 10... It's what he said. You'd be 10 questions a week. So that was in January and in November, I wrote him a letter and we had teachers in the school district already doing this. "Thank you for your kind letter and for the 100 sided die." I had just seen that and they're on Amazon. You can buy a die that's 100 sides. It's like the size of a golf ball. He said "it's exciting. Thank you also for the charts, which I've looked at with interest. I wish for you all good things and remain with blessed greetings. Sincerely yours, W. Edwards Deming."   0:18:29.3 Andrew Stotz: That's cool. And that 100 sided die, that was just saying, if you had 100 concepts, just roll the die and pick whatever ones that land... The 10 that lands on it.   0:18:43.1 Lee Jenkins: Right. Now, I've discouraged over times people landing on 100 because you want essential. So to get to 100, you either have to add trivia to get to 100 or you have to take away essential to get down to 100. So I want people to put down what is it that's essential for their kids to know and when they see them 10 years from now, they still know it.   0:19:10.0 Andrew Stotz: Yep. Okay. So, let's not... We're not going to fixate on 100 is what you're saying.   0:19:14.6 Lee Jenkins: Don't fixate on the 100. But I'm telling what Dr. Deming said as an example. Yeah. And what we did. Okay. Then he said create a scatter diagram. This is not a scatter plot, it's a scatter diagram. So if you look at the bottom left, you can see that... And let me find here, if I can just pointer options. Let's get this. Okay, if you look right here, this is Quiz 1, Quiz 2, Quiz 3. Over time...   0:19:49.4 Andrew Stotz: Okay. So the... Just for the listeners, we're seeing a document that's up here with a 14 quizzes across the bottom. Yep. And then on the Y-axis...   0:20:03.1 Lee Jenkins: And the Y-axis is from 0 to 10.   0:20:06.5 Andrew Stotz: And that's the quiz questions.   0:20:09.8 Lee Jenkins: No, it's... They were asked 10 questions. Yes.   0:20:12.0 Andrew Stotz: Okay. So in this case we can see...   [overlapping conversation]   0:20:12.7 Lee Jenkins: The question number...   0:20:12.7 Andrew Stotz: And then those questions were randomly selected. And then they were put into a quiz format of 10 quizzes, quiz questions. And here we can see, for instance, question number two, four people, I'm assuming, got it right.   0:20:29.8 Lee Jenkins: On quest... This is... On quiz two...   0:20:31.0 Andrew Stotz: Quiz number one, let's say quiz number one, question number two.   0:20:35.7 Lee Jenkins: Quiz one, nobody... One person got zero right. One person got one right. Four people got two right.   0:20:41.7 Andrew Stotz: Okay. Okay. I see.   0:20:42.8 Lee Jenkins: One person got three. Okay?   0:20:44.8 Andrew Stotz: Yep.   0:20:45.8 Lee Jenkins: These are people for quiz one.   0:20:49.1 Andrew Stotz: Okay.   0:20:50.3 Lee Jenkins: Then this is quiz two. And then this is quiz three. Generally one each week. We've landed on seven times a quarter, because think snow days come up, things happen.   0:21:09.0 Andrew Stotz: Yep.   0:21:09.5 Lee Jenkins: But so seven out of the nine weeks works. So this is the quiz for a semester.   0:21:16.8 Andrew Stotz: Okay.   0:21:17.6 Lee Jenkins: And the end, at the 14th week, a 14th quiz, I mean, you've got one, two, three, four, five, six. We've got all 10 right. You got four of them with nine, et cetera. That's your Scatter diagram.   0:21:32.2 Andrew Stotz: Okay.   0:21:33.4 Lee Jenkins: Okay. Then he said, do that. Then he said, which I've heard nobody else ever say, add up the total for the whole class. That is unbelievable. Think about it. When an athletic team wins, the players and the coaches celebrate together. In schools, when the final's over, the students celebrate and they do not invite the teacher. Here, every time they are tracking their work, this is quiz one, quiz two, quiz three, four, five, six, seven. It's an interesting one. Somebody put this chart up on a bulletin board, put push pins up and connected with rubber bands.   0:22:24.5 Andrew Stotz: Right.   0:22:25.8 Lee Jenkins: Okay. Here's another one where they're learning that the United States states, they have a blank map of the United States. An arrow points to one of the states. They have to write down what state that is. And there they are. And this shows the progress over 18 quizzes. And you can see it going up and up and up. And here's one, two, three, four, five, six, seven, eight times, where... And maybe there's another one. But you're... I'm covered... Oh, there is another one. There's nine times that the class did better than ever before as a team of learners. And they celebrate together, the teachers and the students together.   0:23:16.1 Andrew Stotz: Right.   0:23:16.7 Lee Jenkins: Look what we did. Then here's another one. This one on the left is from Australia. And I don't know what subject it was. There's no information. But I know that they went out and took a picture of it with one of the students holding it because they were so excited they'd hit the 200 mark after having started out at 65.   0:23:41.3 Andrew Stotz: Yeah. And for the listeners, we're... Basically Lee's showing different run charts of the number correct, starting from quiz number one all the way through to the final quizzes. And the number is going up and to the right showing that the process of learning is working.   0:24:03.4 Lee Jenkins: Yes. And this one here is spelling. We know that spelling doesn't... Spelling tests don't work. It starts in first grade. It's the classic cram on Thursday night if your mom makes you, take the test on Friday, forget on Saturday. So here is a classroom with 400 spelling words for the year. They're all put in a bucket and 20 are pulled out each... 20 are pulled out each quiz at random. And you can see they're learning the words. Now, sometimes people think that we teach at random. You don't teach at random. You teach logically.   0:24:40.1 Andrew Stotz: Right.   0:24:41.2 Lee Jenkins: But the random is giving you accurate information. Are the students actually learning it and not just playing the game. And here's a... You want students to do the work as much as possible. They're your student. That is when you see the coloring and the art, the creativity. Yeah, that's... You want to hand that over to kids to do as soon as you can. And here's one. A French class out of Canada. This is a Spanish class, a third year Spanish class. And the teacher has written that ABC, ABC, ABC, because the teacher had three different quizzes all for the same concepts. So they got quiz A, one week. Quiz B the next time. Quiz C the next time. Whatever, random numbers, but then she had three different complete sets of questions for each of the concepts.   0:25:37.0 Andrew Stotz: Right.   0:25:39.6 Lee Jenkins: Oh, I love this one here. The class had 69 correct, then 108, then 128 right as a class. Then they slumped. One, two, three, four, five, six weeks they slumped and they ended up 129 correct as a class. One more than ever before. The kids are thrilled. If you don't count it up, you'll never know that as a teacher. You'll never know it.   0:26:07.3 Andrew Stotz: And you wouldn't know your progress relative to your past class.   0:26:11.2 Lee Jenkins: You would not.   0:26:12.0 Andrew Stotz: Yep.   0:26:12.8 Lee Jenkins: And so I can't tell you how many teachers have told me, when they have a... The class has an all time best by one or two, a student in the class who's been struggling will stand up and do a chest pump and say, it was me.   0:26:27.6 Andrew Stotz: Yeah.   0:26:28.8 Lee Jenkins: If it hadn't been for my correct questions, which were few in number, but hadn't been for mine, the class wouldn't be celebrating. Yeah, we all understand that, if you're a poor athlete, you're on the basketball team and you're on the bench and the coach decides to put you in for a little bit. The other team fouls you because they know you're not a good athlete. But you make the free throw and the team wins by one.   0:26:57.3 Andrew Stotz: Right.   0:26:57.6 Lee Jenkins: You don't hang your head and say, we only won by one. No, you and everybody knows you're the one that made the point that counted, yeah, it's the same thing. And I've wrote this, it's so important. But sports teams celebrate together, coach and athletes, with class run charts, teachers and students celebrate together. So since 1992, we have subtracted nothing from Dr. Deming, what he taught. We've added some clever additions. The little dots on there that say all time best, that's an addition. We changed it from every week to almost every week. And if we have a chance to do another podcast, I will focus on all the things we've added that are so creative, that have come mainly from students. But what Dr. Deming said, and I'm estimating it was three to five minutes, that he shared and they went back to his normal program and it just impacted me. I couldn't believe it.   0:28:15.7 Andrew Stotz: Right.   0:28:17.9 Lee Jenkins: On the website, Crazy Simple Education, there are free blank graphs. So if anybody's interested in what I'm talking about, there's... If you're... And you'd have to look at, if I'm adding... If I'm asking five questions a week, then there's question... There's graphs for that. If I'm asking 20, there's... They're all there. And other things.   0:28:36.6 Andrew Stotz: Yep.   0:28:39.6 Lee Jenkins: So there's kind of just my little bit of the bio, but it's already been shared. And then on the website, if anybody's interested after over 25 years, what would be the most detailed information of Dr. Deming it's in this book. But you're going to get that information in the future anyway. But I'm just saying, it is there.   0:29:10.9 Andrew Stotz: And just for the viewers, that book, go back to the book for a second. For the listeners, it's called the Essential Navigation Tool for Creating Math Experts, Numbers, Logic, Measurement, Geometry.   0:29:24.0 Lee Jenkins: It has the actual quizzes for grade five, the 28 quizzes for the year. They're there.   0:29:31.2 Andrew Stotz: Right. Right. Amazing.   0:29:33.0 Lee Jenkins: It is superbly put together. Each of the concepts in grade five is assessed seven times. Each of the grade four concepts are assessed twice during the school year. And each of the grade three concepts are assessed once during the year.   0:29:53.5 Andrew Stotz: Yep.   0:29:54.0 Lee Jenkins: So you don't have to waste the first month or so going over last year. You just start the new content and the review is built in.   0:30:02.4 Andrew Stotz: Yep. Okay. And for the listeners and the viewers, we're not trying to sell this stuff. What we're trying to do is show it as an example of the things that you're doing, which is great.   0:30:12.6 Lee Jenkins: Yes. Yeah. It just shows what can be done with the simple concepts.   0:30:18.5 Andrew Stotz: Yeah.   0:30:18.8 Lee Jenkins: And this is one example. Yes. And so then Dr. Deming talked about waste. And he also said that graphs have to be long and narrow. So here's my long and narrow graph on waste. I asked 3,000 teachers, five different states, just what grade level do you teach and what percentage of your kids love school? Okay, well, kindergarten teachers said 95% of their kids love school. First grade said 90%, second grade said 82% love school. And it goes down every year. It gets fewer and fewer kids love being in school until we get a low of 37% love school in grade nine. It ticks up slightly in grades 10, 11, and 12. But I show this to people, the most common answer I get is, well, of course it went up in grade 10, 11, and 12. I dropped out of high school. They didn't count me.   0:31:25.9 Andrew Stotz: Yeah, yeah.   0:31:28.6 Lee Jenkins: So, but, so the biggest waste in education is the love of learning kids bring to kindergarten. Much more damage caused by that than wasting time and money. That the kids have all the motivation they need for life in that five-year-old body. It's not our job to motivate...   0:31:52.4 Andrew Stotz: And then we flush it out of them.   0:31:52.4 Lee Jenkins: Yeah. It's not our job to motivate them. It's the job to maintain it. So I'll tell you a story of a good friend that I worked with from the very beginning. I mentioned that when I had the note that went off to Dr. Deming. And after we'd just gotten started, he's still teaching grade eight science. He has five periods of science. He says every year, the first day of school, three, four, five eighth graders come to him each period. And they say, "Just so you know, Mr. Burgard, I hate science." So he says to them, "Oh, that's interesting. How long have you hated science?" The kids say the same thing every time, "I always hated science." He says, "You know, actually, that's not true. You loved everything in kindergarten. Tell me your story." And they tell the story. Well, I was in grade three or I was in grade five, whatever, they tell their story. He says, "Okay, here's the deal this year, I'm not going to motivate you to learn science. What I am going to do is to try to put you back the way you used to be. We're going to put you back with the mind of a kindergartner loving learning. That's what we're going to do." Because they... Everybody has stories on what happened to them.   0:33:23.4 Andrew Stotz: Yep.   0:33:24.3 Lee Jenkins: So I would conclude this part by saying, I am forever grateful to Dr. Deming. My younger son went to the Deming Scholars Program with Joyce Orsini and he graduated. I got to meet both Diana and Judy Cahill, and they were helpful. Kevin just been helpful to me. Kevin Cahill, the grandson, David Langford, I met with him in-person probably 20 times. All encouraging. Jake Rodgers now is the reason why we're here. And of course you, Andrew. So there's so many people to be grateful to that have encouraged me along this journey, in addition to several thousand teachers who send me their stories and their pictures of their graphs, thanks.   0:34:14.1 Andrew Stotz: Fantastic. That's quite a story. And I just love those lessons that you've gone through. I'm going to stop. Is it okay if I stop sharing the screen? I'm going to do that myself here. Is that okay?   0:34:27.9 Lee Jenkins: Yes.   0:34:28.4 Andrew Stotz: Okay, hold on. Don't do anything there. Okay, now I see you, you and me. I want to wrap up because I think that was a great presentation. A lot of things that I'm thinking about myself. But I did have one question for you that I... I'm not sure what to do. One of the things that I've found with teaching is that sometimes my students, they have a hard time focusing. And so when I tell them, okay, you need to read chapters one, two and three before we meet the next time, let's say short chapters. And then they find it's hard for them to stay, they're like, ah, I'll do it later. So they really haven't covered the material. Now, if I give them, if I say, you need to read chapters one, two and three, and I'm going to have a short quiz on chapters one, two and three, and I'm going to give you quizzes every time that we meet, not as an objective to score your work, but as an objective to help you keep focused. And then I do that, let's say five times, and then I take the two best scores and I drop the rest, so, it shows that they did it. And I find that my students, they definitely do... They stay up on their work with it. So my question is, how do I incorporate this, which is really an assessment of the learning in the class with that, or do I need to drop what I'm doing with my quizzes?   0:36:00.6 Lee Jenkins: Okay, we're really talking about the difference between them intrinsically wanting to learn it and being pressured to learn it.   0:36:13.8 Andrew Stotz: Yep.   0:36:14.0 Lee Jenkins: In a sense. Okay? Now, one of the parts I did not share that could be for future. But the students do graph their own work. Dr. Deming didn't talk about that, but that was... I just focused on what he taught. They graph their own work. And then there's the graph for the whole class. They want to know if they have a personal best. They care about that at all grade levels.   0:36:41.8 Andrew Stotz: Yep.   0:36:42.4 Lee Jenkins: When I... My work is with teachers and if it's a two-day seminar, there's three quizzes, day one and three, and three more quiz, two, day two. There's... You see them, high five. They're teachers. They got... They did better than ever before. Other people are congratulating them. They're so happy. And then at the table where they... Because they usually sit about six or eight at a table, they can see their table did better. There's a chart up on the wall, that's everybody in the room. It might be 200. And altogether we did better than ever before. They care about that. And so kids...   0:37:29.6 Andrew Stotz: Okay so from that, do I take from that drop the quiz that I'm doing and replace it with what you're talking about and get them excited about that and then they'll do their work naturally.   0:37:41.3 Lee Jenkins: Because they don't want to let the team down.   0:37:45.7 Andrew Stotz: Right.   0:37:46.1 Lee Jenkins: Okay?   0:37:46.5 Andrew Stotz: Okay.   0:37:47.7 Lee Jenkins: One of Dr. Deming's story for business was, a businessman came, listened to him and he had salespeople on commission. He went back after hearing Dr. Deming and he said, I'm not going to pay everybody their individual commissions anymore. We're going to put all the commissions in a bucket and everybody gets the same amount. So what happened? The best salesperson quit and the company sales went up because everybody wanted to help the team. They couldn't... They didn't want to be the freeloader. They wanted to contribute. But when you think, oh, that person always gets the free trip to Hawaii. I'll never get that. It's not motivating. It's demotivating.   0:38:37.7 Andrew Stotz: Right.   0:38:38.4 Lee Jenkins: And so they want to help. My only time that I know about a good experience in college, was a professor teaching masters students. And he taught the same class on Monday night and Tuesday night. They were doing research methods from all departments on campus. He gave the quiz on Monday night and then the same goes on Tuesday night. And students, they're taking night classes. They don't come every time, things happen in their lives. So it used to be if a student said, I can't come next Tuesday night, they just wouldn't come. Now they say I can't come next Tuesday night, is it okay if I come on Monday, if I do that and take the quiz, will you put my score on the Tuesday night group? Because they don't want to let their team down. Here they are in their 30s and 40s and 50s, getting their master's degree and they care about... So it's... And then something else we haven't talked about, that we have graphs for the school. It's the whole... It's the school-wide graph. And every teacher has to turn in the total for their classroom for whatever subject they're doing it with by a certain time. And then there's a graph in the hallway for the whole school. Teachers you're not going around the clipboard and inspecting the teachers to make sure they turn it in. No, they do turn it in because they want to help... They don't want to let the team down.   0:40:06.4 Andrew Stotz: Right, right. Okay, I got it. All right. Is there anything you want to share in the... In wrapping up?   0:40:16.0 Lee Jenkins: I would say that you will get the question, how can you assess them on things that you haven't taught yet? And the answer is you don't grade... You don't give them a letter grade for it.   0:40:28.6 Andrew Stotz: Yep. So you're assessing their knowledge. You're not scoring that assessment.   0:40:34.3 Lee Jenkins: Yes. Yes. And you will have more fun than you can believe from Dr. Deming's simple concept, no matter what age you're teaching, no matter what subject, you will love it.   0:40:48.8 Andrew Stotz: It's brilliant. It's brilliant because it shows that the teacher cares, that first the teacher says, I know what I want to get you guys to learn in this semester as an example. And it's very clear. And I want to know that you're learning it.   0:41:08.5 Lee Jenkins: Yes. And actually, the hardest part for teachers is to write down on a sheet of paper what they want them to know at the end of the year.   0:41:15.7 Andrew Stotz: Yeah. It forces a lot of structure onto you to have to think ahead of time, what do I... What exactly do I want here? You can't... What you're talking about is really clarifying the learning outcomes.   0:41:28.7 Lee Jenkins: Yes. You can't just say one... Stay one chapter ahead of the kids.   0:41:32.7 Andrew Stotz: Yeah.   0:41:33.2 Lee Jenkins: No, you got to know upfront what it is, and that's hard. That takes time. And you revise it. At the end of the year, you'll say, why did I put that dumb one on there, everybody knows that. Oh, I left off something else that was really important. Why didn't I put that on there? Well, every year you will tweak it, but you're not starting over again, ever.   0:41:54.0 Andrew Stotz: One of the interesting things that I can do is, I have my valuation masterclass, which is an online course, and it's a 12-week course. And I do it, let's say roughly three times a year. So I've got a great data set there that I rep... You know, my repetition is not annual. It's three times a year. I even may do it four. But the point is that, you know, I can just repeat, repeat, repeat, improve, improve, improve, and then show them as...   [overlapping conversation]   0:42:20.1 Lee Jenkins: You can... You got a perfect model.   0:42:21.1 Andrew Stotz: Yeah.   0:42:21.4 Lee Jenkins: Yes, you can.   0:42:22.4 Andrew Stotz: Yeah. No, that's exciting. Okay, well, on behalf of everyone at the Deming Institute, I want to thank you, Lee, for joining us and sharing your Deming journey and just a very tiny interaction with Dr. Deming and what he's teaching, that you've expanded into something to bring that joy in learning. So I really appreciate that. And ladies and gentlemen, this is your host, Andrew Stotz. And I'm going to leave you with one of my favorite quotes from Dr. Deming and I'm going to tweak it a little bit for education because he said, people are entitled to joy in work. And I think today what we're talking about with Lee is that, people are entitled to joy in education.   0:43:04.9 Lee Jenkins: Absolutely. They are entitled to that. Absolutely. Yes. Thank you.

In Episode 219, we explore fun and free tools to help students practice and understand measurement. Try RulerGame.netfor ruler and temperature games, Mr. Nussbaum Measurement Games for hands-on math challenges, and Marble Runfor creative problem-solving with shapes and space.RulerGame.netMr. Nussbaum Measurement GamesMarble RunRelated Episode: Episode 42 – Marble RunMentioned in this episode:Education Podcast NetworkTech Tools for Teachers is part of the Education Podcast Network. https://www.edupodcastnetwork.com/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Speed isn't just a gift — it's a skill that can be developed with the right approach.Welcome to Oak Performance Radio, the show that explores how athletes, coaches, and parents can optimize performance while staying healthy and grounded — on and off the field.Episode HighlightsCoach Matt Erdman, founder of Veritas Athletic Performance, shares how data-driven training, trust-based coaching, and attention to detail can transform how athletes move, think, and compete. From running mechanics to rural athlete development, this episode covers what it truly takes to build explosive speed and lasting confidence.Key TakeawaysSpeed is a trainable skill — not an innate talent.Data and accurate measurement tools help track real athletic progress.Proper running form and reduced fatigue lead to more efficient performance.Coaches should focus on trust, accountability, and clear communication.Rural athletes benefit from confidence-building environments and structured training.Continuous learning and adaptation are key to effective coaching.Episode Chapters00:00 Intro01:55 Matt Erdman's Background and Coaching Journey05:17 Challenges and Opportunities in Rural Areas06:20 The Importance of Proper Training Techniques06:35 Data and Measurement in Training 52:52 The Role of Coaches and ParentsCall to Action (CTA)Follow Oak Performance Radio for more conversations that help athletes, coaches, and parents perform better — both in competition and in life.Supporting Information

마태복음 26:36-46 26:36 그 때에 예수께서 제자들과 함께 겟세마네라고 하는 곳에 가서, 그들에게 말씀하셨다. “내가 저기 가서 기도하는 동안에, 너희는 여기에 앉아 있어라.” 26:37 그리고 베드로와 세베대의 두 아들을 데리고 가서, 근심하며 괴로워하기 시작하셨다. 26:38 그 때에 예수께서 그들에게 말씀하셨다. “내 마음이 괴로워 죽을 지경이다. 너희는 여기에 머무르며 나와 함께 깨어 있어라.” 26:39 예수께서는 조금 더 나아가서, 얼굴을 땅에 대고 엎드려서 기도하셨다. “나의 아버지, 하실 수만 있으시면, 이 잔을 내게서 지나가게 해주십시오. 그러나 내 뜻대로 하지 마시고, 아버지의 뜻대로 해주십시오.” 26:40 그리고 제자들에게 와서 보시니, 그들은 자고 있었다. 그래서 베드로에게 말씀하셨다. “이렇게 너희는 한 시간도 나와 함께 깨어 있을 수 없느냐? 26:41 시험에 빠지지 않도록, 깨어서 기도하여라. 마음은 원하지만, 육신이 약하구나!” 26:42 예수께서 다시 두 번째로 가서, 기도하셨다. “나의 아버지, 내가 마시지 않고서는 이 잔이 내게서 지나갈 수 없는 것이면, 아버지의 뜻대로 해주십시오.” 26:43 예수께서 다시 와서 보시니, 그들은 자고 있었다. 그들은 너무 졸려서 눈을 뜰 수 없었던 것이다. 26:44 예수께서는 그들을 그대로 두고 다시 가서, 또 다시 같은 말씀으로 세 번째로 기도하셨다. 26:45 그리고 제자들에게 와서, 그들에게 말씀하셨다. “이제 남은 시간은 자고 쉬어라. 보아라, 때가 이르렀다. 인자가 죄인들의 손에 넘어간다. 26:46 일어나서 가자. 보아라, 나를 넘겨줄 자가 가까이 왔다.”

Y'all aren't ready. You. are. not. ready. The tomfoolery of this season finale, y'all. Channeling their inner Housewives, the thOTs welcome the sassiest guests they could find in the OT&OS world. Joined by Dr. Arameh Anvarizadeh, Dr. Jessica Kramer, and Dr. Karen McCarthy, these housewives - and their token white gay - bring the drama, the receipts, and all the opinions on who truly holds the title of "Occupation Queen." Are you team OS or OT? Both? Neither? A whirlwind of academic drama and Housewives flair, they tackle the age old question: "Who truly is the white refrigerator of the occupational world?" Tune in for a showdown that promises to educate and entertain, complete with all the sass and class you'd expect from the Dr. thOTs duo, Dr. Khalilah Johnson and Dr. Ryan Lavalley. Highlights include: Measurement queens, building bridges, and bone collectors, oh my!

Nick Constantino and Brian Jungles dive into the surprising resurgence of direct mail marketing. From data-driven targeting to fraud-free impressions, they unpack why this “unsexy” channel is outperforming digital in today's AI-saturated landscape. Learn how tactile media is reclaiming its place in full-funnel strategies and why marketers should rethink their approach to brand and lead generation.✅ Key Takeaways:• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.• Direct mail impressions are tactile, memorable, and often live in homes for weeks.• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.• Unique offers and strong creative are essential—don't reuse billboard/web ads.• Measurement tools like QR codes, call tracking, and A/B testing are now standard.• Success requires repetition—one-off mailers don't work.

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness:  Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.

Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

There are only five years until the 2030 deadline for the United Nations' Sustainable Development Goals, and the urgency for bold action has never been greater. Many companies are struggling to truly address the mounting crises of climate change, biodiversity loss, and social inequity. Now is the time for leaders and organizations to chart a path forward, ensuring their strategies and actions rise to meet the scale of the increasing challenges ahead.In this special episode of Purpose 360, we revisit a powerful 2021 conversation with Paul Polman—former CEO of Unilever, UN SDG Advocate Emeritus, and co-author of the game-changing book, Net Positive. This re-edited version highlights timeless insights from Net Positive, which remains profoundly relevant today. Paul explores the qualities of courageous leaders, the importance of partnerships that drive systemic change, and how purpose-driven companies can outperform competitors while creating a better future for all. Whether you're a CEO, a sustainability professional, or a changemaker at heart, this episode offers inspiration and practical guidance to help you lead with impact in today's rapidly evolving world.Listen for insights on:Making the business case for sustainability when the moral argument isn't enoughEngaging employees, partners, and your value chain in delivering on bold sustainability commitmentsBecoming the courageous, purpose-driven leader needed to build and lead a net positive company Resources + Links:Paul Polman's LinkedInPaul Polman's WebsiteNet PositiveThe birth of Unilever's Sustainable Living Plan (00:00) - Welcome to Purpose 360 (00:13) - Net Positive with Paul Polman (03:03) - Paul's Purpose (05:09) - Net Positive Company (06:03) - Leadership Traits (07:52) - Starting with Team's Personal Purpose (09:27) - Partner to Win (11:30) - Measurement (14:19) - Employees (15:42) - Return Equity (17:16) - Embedding and Building Off Purpose (19:47) - Three Important Things (21:26) - Last Thoughts (23:49) - Wrap Up

Thank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage.For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical.And on the show today we're going to dive into the Censuswide's Voice of the CMO 2025 Report. The report is a crucial temperature check of how marketing leaders' roles and priorities are changing for 2026.This research zeroes in on the biggest tension facing the C-suite today: the massive adoption of Generative AI and the concurrent consumer skepticism about it. Nicky will help us dissect the findings that show 100% of CMOs are using AI, yet many are still struggling to connect their digital spend directly to long-term brand equity and sales growth. If you're an agency or an in-house leader looking to benchmark your strategy, understand the future of budget allocation, and learn how to navigate the complex world of brand activism, this report - and this conversation - are essential listening.What's great about this report is that it takes its research results from 500 CMOs and 2000 consumers, so you get perspectives on the same issues from both sides. The data was collected in June 2025.Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and managing director of Censuswide, Nicky Marks discussed on the PRmoment Podcast:Nicky talks us through the current AI challenges CMOs are facing?What do CMOs report are the top 5 benefits of using AI?What concerns do CMOs have about using AI?Is there a disconnect between the extent to which CMOs use Generative AI and how comfortable consumers are with it?Nicky discusses the brand discovery and consumer backlash concerns of CMOs.Why has social media become the most important brand discovery channel for CMOs?50% of consumers want brands to be proactive around issues of sustainability and purpose but 50% of consumers want brands to be neutralWhat are the issues that consumers think brands should have a voice on? And do these match the CMO perceptions?Why are customer expectations higher than ever? Ben and Nicky have a discussion on whether this is a symptom of the increasingly angry society we live in, fuelled by keyboard warriors answerable to no-one but the social media algorithms.Budget and Measurement are forever problems for CMOs, but what is different in 2025?What are the top 5 risks for CMOs right now?What are the top five priorities for CMOs at the moment? Are these different for B2B or B2C?What are the most popular KPIs that CMOs use in 2025?What are the 2025 budgetary trends for CMOs? Are PR  budgets increasing, decreasing or remaining the same?

This edWeb podcast is sponsored by SpringMath Accelerate.The edLeader Panel recording can be accessed here.As states respond to longstanding declines in math proficiency, many now, or will soon, require universal screening. But what works best in numeracy screening?Research has shown curriculum-based measurement (CBM) delivers the biggest impact on student math learning. During this edWeb podcast, Dr. Amanda VanDerHeyden shares the why and how-tos of using mastery measurement CBM in mathematics, including:Recent research findingsHow to select the most efficient, “just-right” measuresUsing CBM to make highly accurate and efficient decisions within math MTSS that improve math outcomesWhat to do in the context of a lot of risk (which is nearly always present in math)Build your knowledge about the best approach to math screening and fill your toolkit with free web-based resources, sample materials, and videos. This edWeb podcast is of interest to K-12 teachers, school leaders, and district leaders.SpringMath AccelerateSpringMath uniquely equips teachers to lead highly efficient, classwide math interventions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The era of easy targeting and attribution in healthcare marketing is over. With disappearing cookies, stricter platform restrictions, and growing consumer expectations, health systems are being forced to rethink how they segment audiences, measure ROI, and test emerging channels. In this episode, hosts Chris Boyer and Reed Smith explore: Segmentation in a Privacy-First World – Why CDPs, not CRMs alone, are becoming the foundation for first-party and cohort-based targeting, and how to balance richer signals with regulatory risk. Measurement in the Age of Proxies – How marketers can use matchbacks, lift studies, and proxy metrics (like click-to-directions or portal logins) to prove ROI when platforms restrict attribution. Consumer Readiness for New Media – The growing role of CTV, podcasts, and AI-powered campaign tools — and why testing budgets and structured measurement are essential. In our expert interview segment, Laurin Engle Bobo and Craig Blake from Amsive share insights from the field, including how they help health systems adapt segmentation strategies, measure ROI with imperfect data, and invest in emerging media without falling for hype. Why this matters today: Healthcare marketers can no longer rely on “easy” targeting and reporting. Success will depend on how quickly they adapt to privacy-first segmentation, faster but defensible ROI proof, and disciplined experimentation in new media channels. Mentions from the Show: Amsive blog Craig Blake on LinkedIn Laurin Engle Bobo on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mark and Clare flip the script on traditional coaching. They reveal why the "fix-it" mentality is a trap and how the most transformative coaches empower their players to lead. Drawing on their experiences as teachers and coaches, they discuss how to build a program that is truly bigger than any one person. They cover practical strategies like asking better questions, creating a psychologically safe environment, and co-creating your team's culture. Tune in to learn how to move from being the "sage on the stage" to a "guide on the side" and unlock your team's full potential.Key Points & Timestamps(2:49) What It Means to be a "Guide on the Side"(4:26) The Power of the Pause: Giving Players a Voice(6:06) Lead with Questions, Not Answers(11:22) Using Feedback for Measurement and Motivation(15:31) Changing "Why" to "What" in Your Questions(17:56) Co-Creating Your Team's Core Values(22:26) The System: From Opportunities to Frameworks(26:26) Eliminating Clicks Through Environmental Design(28:37) Free Community Trial & Other Resources MentionedAction Items for CoachesLead with a question: The next time you see something your team is doing incorrectly, resist the urge to fix it. Instead, ask an open-ended question to get them to think about the problem themselves.Use "powerful pauses": After you ask a question, wait longer than you think you should for a response. Give your players time to process and formulate their own answers.Conduct a "thumbs up/thumbs down" check with eyes closed: To get an honest assessment of your team's understanding of a concept, have them close their eyes before giving a thumbs up or down. This removes the influence of peer pressure.Create a space for small groups: Find a way to have your players talk in small groups of 3 or 4 during practice or film sessions. This creates a safe environment for them to share their thoughts and ideas.Note to the EditorJoin the TOC Coach community: https://www.skool.com/toccoach/aboutSAVI Basketball website: https://savicoach.com/homeSAVI Basketball community: https://www.skool.com/savi-coach/aboutNew RDS course: https://savicoach.com/savi-store/product/681b57b47e0d984134dad0faLockLeft course: https://savicoach.com/savi-store/product/681b579168829870711ebc61

In this episode of Remodelers On The Rise, Kyle Hunt sits down with Spencer Powell, CEO of Builder Funnel, to unpack the marketing math remodelers need. You'll learn how to set a practical budget, track lead sources, and focus on ROI so you know exactly what you can afford to spend to acquire clients. Spencer walks you through Builder Funnel's “attract → convert → nurture → measure” framework, and they share actionable wins you can implement immediately—whether that's smarter offers on your website or follow-up strategies you may be skipping. Plus, if you're ready to do more than just listen, hear how you can work with Builder Funnel: start by visiting builderfunnel.com/rotr. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Surrounding yourself with the right people is crucial for success. Networking and peer groups can significantly impact your business. Understanding how much to spend on marketing is essential for growth. Investing in marketing should be viewed as a long-term strategy. Knowing the value of a customer helps in determining marketing spend. A marketing engine consists of attracting, converting, nurturing, and measuring leads. Tracking and measuring marketing efforts is often overlooked by remodelers. Quick wins can be achieved by reaching out to past clients and leads. Building a marketing strategy takes time and consistency. The importance of playing the long game in marketing efforts. ----- Chapters 00:00 Introduction and Wisdom Sharing 03:40 The Importance of Networking and Peer Groups 06:47 Understanding Marketing Spend for Remodeling Businesses 09:40 The Value of Customer Acquisition Costs 12:37 Investment Mindset in Marketing 15:37 Calculating Customer Value and Marketing Ratios 18:31 Building a Marketing Engine: Attract, Convert, Nurture 21:35 Strategies for Attracting Clients 29:18 Lead Generation Strategies 31:01 Nurturing Leads Effectively 33:01 The Importance of Measurement 36:42 Tracking Marketing Success 40:45 Understanding Customer Acquisition Costs 44:40 Quick Wins for Remodelers 49:35 Creating a Marketing Through Line 51:43 The Long Game in Marketing  

This episode of the Pipeliners Podcast features a conversation with Osten Olorunsola of Aradel Holdings about the opportunities and challenges of building measurement capability at the national level in Nigeria. The discussion explores the critical role of measurement in oil and gas operations, the regulatory landscape, and the impact of shifting from multinational operators to indigenous companies. Listeners gain insight into how Nigeria is working to standardize practices, close capability gaps, and strengthen its long-term energy infrastructure.   Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers.Topics covered: [04:00] Transitioning from automotive to Tractor Supply marketing[10:00] Using marketing strategically as a business driver, not cost center[15:00] Investing marketing dollars for measurable returns[18:00] Customer metrics that matter: traffic, transactions, basket size[22:00] Why brand marketing versus performance marketing is a false choice[26:00] What Kimberley learned about rodeo after joining Tractor Supply  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/marketers-improvement-financial-fluency/Kimberley Gardiner's LinkedIn: https://www.linkedin.com/in/kimberley-sweet-gardiner/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Max Fomitchev Zamilov is a nuclear physicist, inventor, and bubble fusion reactor builder who has also been a central figure in the characterization of the predynastic vases from ancient Egypt. We sit down with him for a conversation that can only happen with an experimental physicist - about overlooked electrical phenomena that diverge from theory, how all the reports of successful low energy nuclear fusion reactions fall apart under close scrutiny, and a wild theory about where these weird vases are coming from. PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-hereMax's paper on bubble fusion: https://www.nature.com/articles/s41598-024-62055-600:00 Go! 00:06:07 The Role of Experimentation in Physics00:10:14 Observations of Electrostatics and Experimental Findings00:17:06 Ken Shoulders and Exotic Vacuum Objects00:23:39 Analysis of Experimental Controls00:27:11 Evaluation of Ken Shoulders' Work00:29:01 Paradigm Shift in Understanding Electrons00:31:45 Critique of Traditional Physics Models00:36:46 Evolution of Scientific Description00:40:00 Mathematics and Scientific Progress00:43:49 The Engineer's Perspective00:47:24 Ambiguity in Scientific Language00:51:00 Challenges in Nuclear Science00:55:00 Max's Journey as an Amateur Researcher00:59:00 Measurement Standards in Nuclear Research01:10:16 Rapid Nuclear Experimentation Techniques01:14:09 Exploring Lattice Confinement Reactions01:17:06 Importance of Measurement Techniques in Research01:19:53 Analogy of Heat and Electricity01:25:40 Experimenting with Charge Separation01:30:01 Acceptance of New Ideas in Physics01:31:52 Electron Theory Evolution01:39:00 Continuous Nature of Electrons01:44:00 Changing Concepts of Charge01:50:03 Low Energy Nuclear Reactions Challenges01:54:00 Importance of Measurement in Experiments02:00:00 Journey in Bubble Fusion Research02:06:00 New Insights into Fusion Mechanisms02:12:00 Challenges of Collaboration in Research02:15:22 Challenges in Skill and Collaboration02:17:02 Inquiry into Ancient Technologies02:19:35 Theories of Advanced Machining Techniques02:23:30 Measurement Challenges in Archaeology02:25:09 Speculations on Advanced Civilizations02:29:16 Reflections on Ancient Beliefs and Civilizations02:35:15 The Search for Extraterrestrial Life02:35:43 Discussion on Human DNA Anomalies02:52:43 The Role of Amateur Scientists in Progress#physics, #quantumphysics, #electromagnetism , #nuclearphysics , #fusion , #ancienttechnology, #innovations , #physicscommunity, #criticalthinking, #historyofscience, #electricity, #ancientmysteries, #philosophypodcast , #sciencepodcast, #longformpodcastMERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.comHere's what we discussed : Let's get straight to the point - Could you walk us through your framework of “Full View Measurement”? What does it encompass—and what, if anything, is still a work in progress?How has Full View Measurement evolved over the years, and what makes NIQ's approach uniquely robust in today's omnichannel environment?NIQ's Full View™ now includes top-tier coverage across online, club, D2C, social, and quick commerce—with account-level insights. Can you highlight how integrating the largest U.S. club retailer strengthens the overall measurement ecosystem?You've emphasized deeper private label performance insights. How are manufacturers leveraging that data to inform product strategy and positioning?With 91% of consumers now shopping both in-store and online, what emerging behavioral trends should brands be paying attention to as they optimize omnichannel approaches?“Digital engagement is no longer a complementary strategy—it's essential to growth.” With growth in some categories slowing, what strategic pivots should CPG and retail leaders consider over the next few years?Going beyond traditional POS, what next-gen data sources or technologies is NIQ exploring to expand omnichannel signal capture—especially in emerging channels like quick commerce and social commerce?How can Full View and related tools empower sales teams to conduct causal analyses on shopper behavior—like identifying why "casual buyers" aren't converting or where growth is stalling?Where do you see the biggest opportunity for omnicommerce measurement to evolve over the next 18–24 months? How will it reshape strategic planning for brands and retailers?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The things service design professionals have to deal with...Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we need to be there in 30-days, no compass, no map.Now take a guess, how likely is it that after a month you'll have arrived at exactly the location they had in mind. I'd say anything higher than 0 is an optimistic perspective.This sounds pretty absurd, right? But I'm not making it up.But how often have you been in that exact situation at work? The destination is vague, nobody can tell you where you are today, and there's no way to know if your actions are actually moving you in the right direction. And the cherry on top is when you're asked for hard evidence that you're getting closer, while someone else gets praised for reporting a higher average speed than last week. Yeah, but dude, are we even moving in the right direction? So painful and frustrating.If you didn't know better, you might think this is the plot of a bad comedy. But based on the conversations I'm having, this isn't an exception; it's the daily reality for most of you.So, what are we going to do about it?Even though the situation might feel a bit hopeless, the good news is that it's certainly not. Last year, I had Stacey Barr on the show to talk about measurement. She's spent her career becoming an expert in using measures as a truth seeker. Guess what that conversation became the most-watched episode of the year.In this episode, Stacey is back to show us how to untangle this mess.There's a remarkably simple process, that looks a lot like design, to get from vague goals to meaningful measures, clear targets, and effective actions. It's a method that gives you real leverage to achieve the impact you want to make. So if you want to learn how to put measures in place that are actually meaningful, prove your work is moving the needle, and do it with more confidence, definitely don't miss this episode.What's becoming clear to me is that we're actually really good at this. We thrive in scenarios where things are undefined. We know how to figure stuff out and iterate our way forward. So once you grasp that finding the right measurements is just another design challenge, you might actually start looking forward the process...Enjoy and keep making a positive impact!Be well~ Marc--- [ 1. GUIDE ] --- 00:00 Welcome to Episode 23703:45 Measurement's surprising popularity04:30 Stacey Barr on Service Design06:00 Breaking down the measurement puzzle09:00 Measuring for empowerment10:00 addressing the gap16:30 Company cultures22:30 Beyond shipping stuff23:30 The problem when starting with measures24:00 What does influence actually mean27:00 Reverse engineering the goal29:00 The Net Promoter Score Trap32:00 Measuring across silos34:00 Challenge of individual KPIs and quotas37:00 Strategies for creating paradigm shifts40:30 Setting meaningful targets 45:45 Challenge of human-related data 52:45 defining and measuring the gap56:45 Casuality vs correlation01:1:45 The patience to shift big goals 1:03:45 The PUMP Results Map1:04:15 Introducing PUMP Light1:07:00 Where to Sign Up1:07:45 Discount for the program1:08:15 Question to ponder --- [ 2. LINKS ] --- https://www.linkedin.com/in/staceybarr/The PuMP Lite Program - https://pump.academy/pumplite/https://pump.academy/ --- [ 3. PROMO ] ---Use code SDS10 to get 10% off the PuMP Lite program, running November 11-13 and 25-26, 2025. --- [ 4. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle --- [ 5. FIND THE SHOW ON ] ---Youtube ~ https://go.servicedesignshow.com/237-youtubeSpotify ~ https://go.servicedesignshow.com/237-spotifyApple ~ https://go.servicedesignshow.com/237-appleSnipd ~ https://go.servicedesignshow.com/237-snipd

Husband-and-wife team William Firth Wells and Mildred Weeks Wells conducted research that had the potential to make a big difference in the safety of indoor air. But it didn’t really have a significant impact on public health. Research: Associated Press. “Super-Oyster Is On its Way to Dinner Table Bigger and Better Bivalve Sports Pedigree.” 3/13/1927. https://www.loc.gov/resource/sn84020064/1927-03-13/ed-1/?sp=14 “Brought Back to Texas.” The Houston Semi-Weekly Post. 12/26/1889. https://www.newspapers.com/image/1196039760/ Decatur Daily Review. “Scientists Fight Flu Germs with Violet Ray.” 7/30/1936. https://www.newspapers.com/image/94335504/ Evening Star. “Scientific Trap-shooter.” 6/26/1937. https://www.loc.gov/resource/sn83045462/1937-06-26/ed-1/?sp=7&q=William+Firth+Wells&r=0.668,0.557,0.438,0.158,0 Fair, Gordon M. and William Weeks Wells. “Method and Apparatus for Preventing Infection.” U.S. Patent 2,198,867. https://ppubs.uspto.gov/api/pdf/downloadPdf/2198867 Hall, Dominic. “New Center for the History of Medicine Artifact - Wells Air Centrifuge.” Harvard Countway Library. https://countway.harvard.edu/news/new-center-history-medicine-artifact-wells-air-centrifuge “Incubator Is Now Oyster Nurse.” Washington Times. 10/1/1925. https://www.loc.gov/resource/sn84026749/1925-10-01/ed-1/?sp=12 Lewis, Carol Sutton. “Mildred Weeks Wells’s Work on Airborne Transmission Could Have Saved Many Lives—If the Scientific Establishment Listened.” Lost Women of Science Podcast. Scientific American. 5/22/2025. https://www.scientificamerican.com/article/a-public-health-researcher-and-her-engineer-husband-found-how-diseases-can/ Library and Archives Team. “William Firth Wells and Mildred Weeks Wells.” Washington College. https://www.washcoll.edu/people_departments/offices/miller-library/archives-special-collections/archives-blog/Wells%20papers.php Molenti, Megan. “The 60-Year-Old Scientific Screwup That Helped Covid Kill.” Wired. 5/13/2021. https://www.wired.com/story/the-teeny-tiny-scientific-screwup-that-helped-covid-kill/ Perkins JE, Bahlke AM, Silverman HF. Effect of Ultra-violet Irradiation of Classrooms on Spread of Measles in Large Rural Central Schools Preliminary Report. Am J Public Health Nations Health. 1947 May;37(5):529-37. PMID: 18016521; PMCID: PMC1623610. Randall, Katherine and Ewing, E. Thomas and Marr, Linsey and Jimenez, Jose and Bourouiba, Lydia, How Did We Get Here: What Are Droplets and Aerosols and How Far Do They Go? A Historical Perspective on the Transmission of Respiratory Infectious Diseases (April 15, 2021). Available at SSRN: https://ssrn.com/abstract=3829873 Riley, Richard L. “What Nobody Needs to Know About Airborne Infection.” American Journal of Respiratory and Critical Care Medicine. Volume 163, Issue 1. https://www.atsjournals.org/doi/10.1164/ajrccm.163.1.hh11-00 Simon, Clea. “Did a socially awkward scientist set back airborne disease control?” The Harvard Gazette. 3/7/2025. https://news.harvard.edu/gazette/story/2025/03/did-a-socially-awkward-scientist-set-back-airborne-disease-control/ “Texas State News.” McKinney Weekly Democrat-Gazette. 4/17/1890. https://www.newspapers.com/image/65385350/ WELLS MW, HOLLA WA. VENTILATION IN THE FLOW OF MEASLES AND CHICKENPOX THROUGH A COMMUNITY: Progress Report, Jan. 1, 1946 to June 15, 1949, Airborne Infection Study, Westchester County Department of Health. JAMA. 1950;142(17):1337–1344. doi:10.1001/jama.1950.02910350007004 WELLS MW. VENTILATION IN THE SPREAD OF CHICKENPOX AND MEASLES WITHIN SCHOOL ROOMS. JAMA. 1945;129(3):197–200. doi:10.1001/jama.1945.02860370019006 WELLS WF, WELLS MW. AIR-BORNE INFECTION. JAMA. 1936;107(21):1698–1703. doi:10.1001/jama.1936.02770470016004 WELLS WF, WELLS MW. AIR-BORNE INFECTION: SANITARY CONTROL. JAMA. 1936;107(22):1805–1809. doi:10.1001/jama.1936.02770480037010 Wells, W F, and M W Wells. “Measurement of Sanitary Ventilation.” American journal of public health and the nation's health vol. 28,3 (1938): 343-50. doi:10.2105/ajph.28.3.343 Wells, William Firth and Gordon Maskew Fair. Viability of B. coli Exposed to Ultra-Violet Radiation in Air.Science82,280-281(1935).DOI:10.1126/science.82.2125.280.b Wells, William Firth and Mildred Weeks Wells. Measurement of Sanitary Ventilation American Journal of Public Health and the Nations Health 28, 343_350, https://doi.org/10.2105/AJPH.28.3.343 Zimmer, Carl. “Air-Borne: The Hidden History of the Life We Breathe.” Dutton. 2025. See omnystudio.com/listener for privacy information.