Podcasts about Measurement

What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking.Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact of Apple's ATT guidelines, and the challenges of cross-device tracking. We discuss click-based attribution's limitations and the importance of understanding and leveraging multiple data sources. Barbara and host John Koetsier provide practical advice on dealing with mobile measurement partners (MMPs) and emphasizes the importance of both reporting and real-time campaign optimization. Tune in for an in-depth look at navigating today's evolving digital marketing landscape.00:00 Welcome to Growth Masterminds01:18 Meet Barbara Galiza01:54 Barbara's Career Journey03:50 The Importance of Marketing Data05:56 Understanding Marketing Measurement09:03 Challenges in Attribution and Tracking11:44 The Future of Marketing Measurement14:04 Practical Tips for Marketers22:56 Concluding Thoughts

Highly accurate and versatile, Coriolis flowmeters have become standouts for mass flow measurement, particularly for complex applications in the chemical, energy, life sciences and oil and gas industries. Micro Motion ELITE Coriolis flowmeters have been continually redefining what's possible for flow measurement, and Control talked with Jana Andreas, Senior Global Product Manager at Emerson, about how they're reinvigorating the possibilities for industrial processing.

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time?Links from the show:Skye Frontier on LinkedInIncrementalShow Notes:00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences Analysis28:30 Future Trends in Retail Media32:28 Amazon's Strategic Shift in Advertising41:55 Concluding Thoughts on Retail Media Measurement

Too many kids see math as boring or irrelevant. Tinashe Blanchet shares how creative, real-world projects like scale models can help students engage deeply with math while still hitting standards. Read more: https://www.coolcatteacher.com/e913 3 Takeaways: • Scale models and PBL connect math to real life. • Measurement is often the weakest test area—but projects can fix that. • Teachers can start small with PBL, even in tight schedules. Growth Reflection: How have you used projects to make math more engaging? Show notes link: https://www.coolcatteacher.com/e913

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://www.instacart.com/company/adsAli & Tim answer these questions:Instacart has been rapidly expanding its retail media capabilities—what's the overarching vision for Instacart Ads in the next 1–3 years?How does Instacart differentiate its retail media network from others in the increasingly crowded landscape?What role does AI or machine learning play in Instacart's ad platform today—and how might that evolve?How are CPG brands using Instacart Ads to drive full-funnel outcomes—from awareness to conversion?What kinds of insights or shopper data are most valuable to brands—and how does Instacart deliver those responsibly?Instacart has quickly expanded its offering over the last few years to include ad products like shoppable video and display, and more recently, inspiration formats. What's been the reception from brands and shoppers?Measurement and incrementality are top-of-mind for advertisers. How is Instacart helping brands understand true performance across the path to purchase?Are there plans to integrate Instacart Ads more directly with broader omnichannel or media mix modeling tools?With more retailers launching their own RMNs, how does Instacart fit into—or compete with—those ecosystems? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Today, we are introducing our latest advancement in inductive sensor technology: a new generation of IO-Link-enabled sensors featuring extended functionality and diagnostics, along with the next iteration of our tried-and-tested analog inductive sensors. See omnystudio.com/listener for privacy information.

This episode of the Oil & Gas Measurement Podcast features an interview with Landen Beckham from e9 Treatments. The discussion centers on e9's molecular coating, which is designed to reduce buildup and fouling on oil and gas measurement equipment, and how it can extend the operational life of meters. The conversation covers the benefits of this treatment, with a focus on its application for mag meters, Coriolis meters, and provers. Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Unlock your team's true potential and blast through roadblocks in Episode 165 of the DYL Podcast: “Get Focused on Goals.” Join host and legacy coach Adam Gragg as he gets real about what's holding you (and your team) back from big achievements—and how to smash through resistance like a pro.With the witty and insightful Kelsey Torkelson by his side, Adam pulls back the curtain on the hidden reasons we fear setting goals, why distractions always try to steal our thunder, and the secret sauce to turning great ideas into measurable results. From family inspirations to timer tricks and the five-goal rule, this episode is a crash course in clarity, commitment, and progress you can see.Ready to trade ambiguity for action and stress for celebration? Tune in as Adam dishes out practical steps to find laser focus, build momentum in just 24 hours, and lead with courage—whether you're at home, at work, or shaping your legacy. Don't let fear call the shots—step up, set your sights, and make every minute count.Hit play and start creating progress you can feel and a legacy you'll love!3 Foolproof Ways To Motivate Your Team: 3 Areas to Focus on as a Leaderhttps://decideyourlegacy.com/how-to-create-positive-productive-workplace/7 Benefits of Being Courageoushttps://decideyourlegacy.com/7-unexpected-benefits-to-facing-your-fears/4 Ways You're Demotivating Your Team: And What You Can Do About Each Onehttps://decideyourlegacy.com/5-things-that-make-work-suck/10 Ways to Encourage People: How to Break The Invalidation Tendencyhttps://decideyourlegacy.com/one-big-relationship-mistake-most-people-make/How to Make Good Decisions: 14 Tools for Making Tough Life Choiceshttps://decideyourlegacy.com/make-good-decisions-part-1/00:00 Overcoming Team Goal Resistance05:11 Navigating Success and Struggles08:57 Quarterly Sales and Goal Focus09:51 Dad's Achievements at 8616:12 Recognizing and Overcoming Goal Dread18:57 Clarity Overcomes Ambiguity20:51 Clarifying Vision and Addressing Fear24:44 Quarterly Goal Setting Strategy28:16 "Importance of Measuring Progress"30:08 Tracking Progress with MetricsCOURSES:Shatterproof Yourself  Be sure to check out Escape Artists Travel and tell them Decide Your Legacy sent you!

(0:00) Felger, Mazz, and Murray begin the third hour with a conversation about Stefon Diggs and his odd behavior with the Patriots. (12:18) Caller reactions about Nathaniel Lowe, the Red Sox bullpen, Drake Maye, and more! (25:34) Reaction to MLB Commissioner Rob Manfred hinting at realigning the entire MLB. (35:35) The guys give their thoughts on the NFL trying out an automated ball measurement system instead of bringing out the chains.

What most stood out to you during the Steelers preseason game? Bob points to Roman Wilson standing out with two catches. Austin is more encouraged with Kaleb Johnson, but it was against backups. Joe noticed the virtual spotting of the football, which took a while to announce. It's confusing.

Hour 3 with Bob Pompeani and Joe Starkey: What most stood out to you during the Steelers preseason game? Bob points to Roman Wilson standing out with two catches. Art Rooney II thinks the crowd at the draft will be the largest crowd in Pittsburgh history.

Total ankle arthroplasty (TAA) is a common method of treatment for end-stage ankle arthritis (ESAA). The utilization of Patient-Reported Outcomes Measurement Information System (PROMIS) allows for standardized assessment of patient-driven outcomes, but few studies have been published on outcomes of TAA using PROMIS. The purpose of this study was to describe the recovery trajectory of patients undergoing TAA for ESAA for up to 1 year after surgery using PROMIS scores for physical function (PF), pain interference (PI), and depression (DP). In conclusion, this study demonstrates that patients who underwent primary TAA have improvements in PROMIS scores at several different time points up to 1 year after surgery. Patients can expect an improvement in pain and function from baseline within 3 months from surgery. Most improvements occur within the first 6 months. More than half of the patients will achieve a PF and PI score within 1 SD of the national average by 6 months, but it can take up to a year for most patients to reach this. Understanding the trajectory of patient recovery at different time points after primary TAA can help set patient expectations and guide intervention.   Click here to read the article.

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries. Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Ace Hardware on LinkedIn at: http://acehardware.com Follow RedVest Media online at: http://redvestmedia.comMolly answers these questions:Ace has a unique position as a cooperative of independent retailers. How does that structure shape the way you approach retail media compared to traditional big-box retailers?We're read that Ace balances local relevance with national scale—how do you preserve that hyper-local feel while delivering a unified marketing message through Ace Media?Ace Rewards has over 71 million members with impressive active engagement—how are you leveraging this loyalty data to power Ace Media's audience targeting and personalization?Ace Media is launching with a full-funnel portfolio right out of the gate. What led to the decision to debut such a comprehensive offering instead of rolling it out incrementally?You're partnering with Epsilon and launching with interoperability across commerce platforms like Flywheel & Pacvue. How does this commitment to open infrastructure benefit your brand partners?Your approach to launch is intentionally curated, not a land grab for ad dollars. How are you choosing which brand partners to bring in first—and why is that intentionality important?Measurement seems to be a passion point for you. What can advertisers expect when it comes to transparency and performance reporting from day one?Looking ahead, what's your vision for how Ace Media will evolve—and how do you see it helping both national brands and independent store owners thrive over time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Revitalization Rewards found in this episode:1. The Jesus Measurement: People matter more than position. 2. The Jesus Measurement: Everyone is called to ministry.

Stephen Grootes speaks to G G Alcock, author of Kasinomic Revolution and Koketso Mano, Senior economist at FNB, about Stats SA’s plan to update its quarterly labour force survey in late 2025 to better measure informal jobs, labour underutilisation and emerging work trends in line with international standards. In other interviews, Lisa Taylor,colour analyst and forecaster talks about her experience in South Africa's architectural, design, and décor scene, and as the SADC distributor for the Natural Colour System (NCS) and her efforts to revolutionize colour specification in the region. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

Advice for healthcare leaders, clinicians, and quality professionals to understand the rapidly evolving landscape of clinical quality measurement and its growing impact on patient care, compliance, and reimbursement.

In this episode of Quality Talks, NCQA President Peggy O'Kane speaks with Dr. Farzad Mostashari, Co-founder and CEO of Aledade. Farzad brings decades of experience in health IT, policy and primary care transformation to a candid and energizing conversation about what's holding back US health care and how we can move it forward.Farzad and Peggy explore the structural flaws in our system, from fragmented care and fee-for-service incentives to the undervaluing of primary care. They discuss how ACOs, Medicare Advantage and data-driven models can help shift the system toward better outcomes and lower costs.Peggy and Farzad explore:The Issue of Incentives: Farzad argues that while good care happens daily, it often occurs despite the system—not because of it. Misaligned financial incentives and lack of structural support hinder progress.The Key to Accountable Care: Access, point-of-care intelligence, care transitions and targeted wraparound services form the core of Farzad's actionable framework for improving outcomes.Medicare Advantage and ACOs: A nuanced discussion of how MA and ACOs compare, what each gets right, and how to align incentives across Medicare.What Works? A call for smarter learning networks that identify and spread what's truly effective in improving care and reducing cost.This conversation offers a timely and practical roadmap for advancing value-based care. Farzad's clarity, humor and strategic insight make complex topics accessible—and energizing. Whether you're a policymaker, provider or health system leader, this episode delivers ideas worth implementing. Key Quote:The most expensive thing in health care is the thing that no one wants. It isn't the fancy doctor's office or the upgraded scan. It's the hospitalization.Hospitalizations are ridiculously expensive and the cost has been going up. There's classic charts that show inflation and TVs are down 98% in cost, and hospitalizations are up. Like, the thing in the American economy that has had the most inflation over the past two decades is hospitalization. And no one wants that. No one wants to be hospitalized. And, look, if you need to be hospitalized, you're gonna be hospitalized. That's where we can break apart that concept of not needing a hospitalization is the highest quality hospitalization. What's the highest quality hospitalization? The one you didn't have!-- Farzad Mostashari, MDTime Stamps:(01:20) Distinguishing Incentives in Health Care(06:25) Unlocking the Potential of Primary Care(09:31) Thinking Holistically About Accountability (15:22) Measurement, Medicare, ACOs and More(26:07) The Doctor's Role in the Era of AI(33:04) Peggy's ReflectionsLinks:Connect with Farzad Mostashari

Revitalization Rewards found in this episode:1. The Jesus Measurement: Life change by seeking forgiveness of sin.2. The Jesus Measurement: Restoration through the blood of the Lamb.

In this week's episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN's direct-to-consumer plans threatening traditional models. Lastly, Meta delivers a strong Q2 earnings report, signaling that its investment in AI is paying off—especially for its ad business. 5 Key Highlights: Nielsen Faces Backlash Over Data Discrepancies: Nielsen's panel-plus-big-data TV measurement product is under fire due to inconsistencies in key demographic groups, like adults 25–54. The issues stem from its machine-learning model HDAM, which is used to assign household demographics. Industry Pushes for Multi-Currency Measurement: Growing distrust in Nielsen's accuracy has reignited interest in alternative providers like iSpot, VideoAmp, and ComScore, especially as advertisers demand more reliable and accredited audience insights. ESPN Streaming Could Reshape Cable's Last Stronghold: ESPN's upcoming direct-to-consumer service will bring its marquee live sports content online, accelerating cord-cutting trends and further weakening cable's grip on viewers. Cable TV Tries to Rebrand Through Sports Bundles: Providers like DirecTV are pivoting with sports aggregation bundles to compete with streaming. However, whether that's enough to woo non-sports viewers back remains questionable. Meta Crushes Earnings with Ad Growth and AI Investment: Meta reported 22% revenue growth in Q2, with ad revenue reaching $46.5 billion. The company is leaning heavily into AI tools for advertisers and remains committed to evolving its ad ecosystem through advanced tech. Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsAlanna answers these questions:What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?How is Snapchat uniquely positioned to support CPG brands in today's attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?Measurement is always a top concern for CPG advertisers. What's Snapchat doing to help brands prove ROI or incrementality? What's the most misunderstood metric in social advertising for CPG, in your opinion?How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?Let's close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What happens when citizens lose faith in the institutions that serve them? And how can we rebuild that trust?Episode SummaryOn this episode, I'm speaking to someone who cares passionately about this subject and who has made it her life's work to research and solve it.  From politicians who lie, to corruption scandals, to public services that simply don't work the way we expect—especially when we're paying taxes and getting poor value—something feels broken. I want to know: how do we understand and respond to that breakdown of faith?Libby Maman, founder and CEO of Luminata, whose work turns abstract values like transparency, accountability, participation and inclusiveness into tangible, measurable trust indicators.We dig into why conventional approaches to rebuilding trust often backfire, and how designing systems that measure the right things can actually shift organisational behaviour for the better.You'll hear not only how trust can be mapped, measured and managed—but why that matters. We challenge assumptions: do metrics actually undermine trust? Or can they signal seriousness, credibility and responsiveness? Libby shares concrete examples of stakeholder‑led indicators, behavioural logic in gamification, and the limitations and opportunities of measuring democratic values.Guest Biography: Libby MamanLibby Maman is a researcher and systems designer working at the intersection of public policy, behavioural science and institutional design. She is the founder and CEO of Luminata, a consultancy that partners with governments and civil society to build measurable trust frameworks.  Libby's broader background spans academia, consulting and public sector work.Her research focuses on translating democratic norms—such as transparency, accountability and inclusiveness—into practical metrics that organisations can both implement and act on. Through Luminata, she has worked with national and local governments to co‑design trust indicators that respond to real stakeholder needs and drive change.AI-Generated Timestamp Summary[00:00:00] Introduction: Declining trust in public bodies and the stakes of measurement[00:02:45] Libby's background and mission at Luminata[00:05:30] Why traditional trust-building (PR, appeals to values) often fails[00:10:15] Designing trust indicators: transparency, accountability, participation, inclusiveness[00:15:40] Co‑design with stakeholders to ensure relevance and buy‑in[00:20:10] Behavioural logic: how metrics can motivate institutional change[00:25:00] Risks of aspirational vs realistic measurement targets[00:30:00] Trust-politicisation: when metrics become tools of power[00:35:20] Case examples of gamified measurement and its impact[00:40:00] The relationship between trust-building and voluntary compliance[00:45:30] Limitations: measurement isn't magic—but it's a start[00:50:00] Final reflections on what organisations must do to grow trustLinks:Libby's website - Luminata website (Libby's consultancy) Libby on LinkedIn Relevant Previous EpisodesProfessor Yuval Feldman on why we should write rules for good people not bad peopleProfessor Yuval Feldman on Trust & Voluntary ComplianceHilary Sutcliffe on TrustDr Jake Mazulewicz on Human Reliability

Jeremy White and Joe DiBiase talk about how much the margin of error in the new NFL measurement system can make a difference in regular season games.

7am - Jeremy White and Joe DiBiase talk about the new NFL measurement system and how it has already started to impact games.

7-8am - Jeremy White and Joe DiBiase talk about the new NFL measurement system and how it has already started to impact games. Then the guy also talk about how much the margin of error in the new NFL measurement system can make a difference in regular season games.

Rob and Lonzo talk Water Cooler Cheat Sheet, Notre Dame, and Virtual Measurement

In this enlightening presentation, Alex Meaney breaks down the fundamental concepts of airflow in HVAC systems using practical analogies and real-world examples. Rather than diving straight into complex mathematics, Alex focuses on helping technicians and contractors understand what's actually happening inside ductwork and why traditional design methods may be falling short in modern residential systems. Alex begins by addressing one of the most critical yet misunderstood aspects of ductwork: the exponential relationship between duct size and airflow capacity. He explains that the difference between a 6-inch and 7-inch duct isn't just 17% more capacity—it's actually 36% more, because airflow is determined by cross-sectional area (which increases geometrically) rather than linear measurements. This fundamental misunderstanding leads to significant underperformance in many HVAC installations. The presentation tackles the confusion surrounding pressure terminology in the HVAC industry, where the single word "pressure" is used to describe four distinct concepts: static pressure, velocity pressure, pressure loss, and external static pressure. Alex uses creative analogies, including a memorable demonstration with an inflatable tube dancer (referencing the "used car lot" in his title), to illustrate how static pressure and velocity pressure are always in balance—when one increases, the other decreases proportionally. A major focus of the discussion centers on why the traditional 0.1 inches of water column per 100 feet friction rate, long considered standard in residential duct design, is no longer adequate for modern systems. Alex explains that today's homes have evolved significantly: they're larger, use more restrictive filters for air quality, have more complex coil designs, and often place equipment in suboptimal locations. These factors combine to create much higher system resistance than the 0.1 standard was designed to handle. He advocates for using lower friction rates (like 0.06) and emphasizes that proper duct sizing is more critical than ever. The presentation concludes with practical insights about system design philosophy, emphasizing that while homeowners may not complain about poorly performing systems, HVAC professionals should use objective measurement tools rather than customer satisfaction as the primary indicator of system performance. Alex stresses that craftsmen in the field will make systems work regardless of design flaws, but this shouldn't excuse poor initial design practices. Key Topics Covered Duct Sizing Fundamentals The geometric relationship between duct diameter and airflow capacity Why linear measurements can be misleading when calculating system performance The critical importance of proper duct sizing in modern installations Pressure Concepts Demystified Static pressure vs. velocity pressure and their inverse relationship How pressure and friction work together in ductwork systems External static pressure as a measure of fan capability The role of pressure in airflow generation and control Friction and Resistance in Ductwork Understanding friction as the primary enemy of airflow How fittings create equivalent lengths of straight duct The impact of direction changes and system components on airflow Comparing flex duct vs. metal duct friction characteristics Modern System Design Challenges Why traditional 0.1 friction rates no longer work effectively The evolution of residential systems: larger homes, better filters, complex coils Equipment placement strategies and their impact on system performance The "war on sensible" and "war on blowers" affecting modern HVAC design Measurement and Verification Methods Tools for measuring static pressure and velocity pressure The importance of using objective measurement tools over customer satisfaction Available static pressure calculations and their practical applications Manual D design principles and their real-world limitations Practical Design Philosophy Working backwards from blower capacity rather than arbitrary friction rates Balancing system performance with budget constraints The importance of central equipment placement for optimal airflow Professional standards vs. "good enough" mentality in system design   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android  

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Most firms track metrics—but very few measure what actually matters. In this episode of The FutureProof Advisor, I explore why outcome-based numbers like AUM and revenue can give the illusion of progress while quietly stalling real growth. Drawing from years of conversations with advisory firms and firsthand experience leading teams, I unpack how misaligned metrics can drain energy, shift focus away from what drives value, and unintentionally discourage the very behaviors that lead to long-term success.Rather than chasing results, high-performing firms build what I call a “metric portfolio”—a diversified set of measurements that help teams stay focused, aligned, and confident in their next move. I walk through four essential types of metrics: predictive, outcome, efficiency, and quality—and explain why the smartest organizations spend more time tracking meaningful activity (like client touchpoints or planning milestones) than staring at results they can't immediately influence. It's not about tracking more—it's about tracking better, with purpose and clarity.If you want to build a culture where people feel empowered—not micromanaged—your metrics should serve as a guide, not a scoreboard. That means only tracking what leads to action, connecting every metric back to your firm's mission, and identifying a clear North Star to anchor your efforts. Measurement isn't the enemy of innovation—it's the fuel for it, if you know how to use it.

With almost 70% of global advertising dollars now being spent on digital channels, maximizing marketing impact in digital environments is critical – especially with Gen-Z's growing influence. According to Kantar normative data, creative quality is the single biggest driver of growth in brand impact, driving 49% of brand impact across ad campaigns. At the same time, research highlights a persistent gap in marketers' confidence around how to create measurably effective campaigns. And adding to that marketer challenge, creative signaling is changing. In this special edition of Future Proof, Jeff Herrmann Kantar's guest host and Global Client Director, is joined by guests, Crystal Worthem, Global Director of Audience Marketing, Meta and Sapphire Yi-Dyer, Vice President of Customer Ecosystem, CreativeX. Listen in to better understand how to create effective digital creative, the role of AI in driving creative quality, and the Gen-Z effect on creative signaling. Hosted on Acast. See acast.com/privacy for more information.

Female Labour Force Participation Rate (FLFPR) has been a cause for concern in recent years. But current measurement methods fail to capture the full spectrum of women's work—especially unpaid, casual and gig labour, leading to a distorted picture of reality.In this episode of All Things Policy, Suman Joshi speaks with the authors of the paper "Visualising the Invisible"—Sarika Choudhary, Amaresh Dubey, and Surbhi Malhotra—to explore how we can better measure women's work. They discuss what needs to change in our data and surveys, and how more accurate measurements can inform policy. All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find out more on our research and other work here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://takshashila.org.in/research-areas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our public policy courses here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://school.takshashila.org.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies and data utilization. Personalization is key to effective marketing campaigns. Loyalty should be viewed as a mindset rather than a program. Retail media presents new opportunities for brands to connect with consumers. Measurement and understanding of data are critical for driving business outcomes. The retail landscape is evolving, requiring brands to adapt to consumer preferences. In-store experiences can significantly enhance customer loyalty. Brands that understand their customers will succeed in a competitive market. Chapters 00:00 Introduction to AdTech and Edina's Journey 08:20 The Evolution of Client Relationships and Data Utilization 15:39 Retail Media and the Future of Commerce 20:28 Personal Brand Loyalty and Consumer Experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI.  Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven approach has changed traditional ROI expectations and how this shift has influenced financial executives' demands for precise outcomes.Check out our events page to register for the third episode, happening live on August 21. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

This week we're joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters.Episode highlights:Defining incrementality (without the jargon): Meghan breaks down why it's not just a buzzword — and how true incrementality can drive smarter decisions.Why retail media measurement is still so messy — and how brands can start untangling it without blowing up their workflow.The reality of cross-functional data meetings: what works, what doesn't, and how to avoid death by dashboard.The Amazon trap: Why brands often over-index on tried-and-true media investments (and what they're overlooking).How Clerdata helps teams think more like scientists — challenging assumptions, testing tactics, and shifting from gut to growth.Connect with Meghan on LinkedInGet the It'sRapid Creative Automation Playbook Take It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Corporate social responsibility (CSR) professionals are facing unprecedented challenges—from the politicization of ESG, to executive orders targeting DE&I, to dramatic shifts in federal funding. The landscape is turbulent, the language is shifting, and the pressure to prove business value has never been higher. Yet, in this moment of uncertainty, many CSR professionals are finding the most value by turning to the CSR community for support and guidance. It's organizations like the Association of Corporate Citizenship Professionals (ACCP) where CSR professionals are finding a space to connect with peers, share practical tools and data, and stay focused on delivering impact in a rapidly changing environment. We invited Andrea Wood, President and CEO of ACCP, to join Carol Cone for a wide-ranging conversation about the current and future state of CSR. Together, they unpacked key findings from ACCP's sixth Annual CSR Insights Report, including how companies are reframing their language, refocusing on long-term strategies, and leaning into AI for both productivity and impact measurement. This conversation is a powerful reminder of how CSR leaders can evolve through adversity, and how ACCP is helping them chart the course today.Listen for insights on:Advice for rising and mid-career CSR professionalsReframing strategies and language to align with evolving internal and external expectationsConnecting business priorities to community impact work for long-term success and continued funding Resources + Links:Andrea Wood's LinkedInACCPAnnual CSR Insights ReportACCP CSR LaunchPadBest Buy Teen Tech Centers (00:00) - Welcome to Purpose 360 (00:13) - Meet Andrea Wood from ACCP (02:54) - Andrea's Background (05:40) - Working with Hubert Joly (07:54) - Andrea's Personal Purpose (08:48) - Listening to Members (09:45) - Members' Concern (13:30) - DEI and ESG (16:35) - Issues Prioritized (17:45) - The Use of AI (19:47) - Best Buy Teen Tech Center (21:37) - Measurement (24:28) - Career Advice (25:33) - Insights for Career Growth (27:12) - Last Words (28:26) - Wrap Up

Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behavior is changing due to AI and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.Key takeaways:The ecommerce landscape is rapidly changing due to AI and chatbots.Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increaseBrands must adapt their marketing strategies to focus on upper funnel tactics.Content quality and relevance are crucial for engaging consumers today.Understanding profitability is essential for effective ad spend management.Incrementality testing helps brands measure the true impact of their marketing efforts.International markets present significant growth opportunities for ecommerce brands.Social proof can enhance the effectiveness of marketing campaigns in new markets.AI is increasingly being used to automate and optimise marketing processes.Brands need to be strategic in their approach to paid media and content creation.Chapters:[00:40] Introduction to E-commerce Marketing Trends[07:20] The Evolution of Consumer Search Behaviour[13:15] Paid Media Strategies and Consumer Behaviour[17:40] The Importance of Content in Marketing[23:35] Optimising for Profitability in Ad Spend[29:35] Measurement and Incrementality Testing[37:45] Expanding into International Markets[43:30] The Role of AI in Paid Media

In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Dr. Alaina Szlachta, founder of By Design Development Solutions and a measurement architect specializing in data enablement. Dr. Szlachta shares her remarkable journey from academia to entrepreneurship, her passion for demystifying data, and concrete strategies for building more equitable and effective organizations through smart measurement.Below, find a timestamped summary featuring key moments of the conversation, each posed as a guiding question to help you explore the topics that matter most.

In this episode we're showing you how a deck of UNO cards can become one of your most versatile teaching tools, especially for measurement! From comparing lengths in Kindergarten to converting units in Year 4, we're sharing fun, hands-on activities that make maths more meaningful and less worksheet-heavy.We also take a trip down memory lane with some of our own data lesson experiences (remember those eye colour graphs?) and explore how we can create more memorable and nurturing moments in our maths classrooms today. In this episode, we cover: Using UNO cards to compare, tally, and graph in early yearsEngaging measurement games for all gradesStrategies for teaching unit conversions (litres, grams, millilitres & more)Creating data experiences students will actually enjoyIdeas for differentiation using UNO cards in measurement lessonsFREE game templates for busy teachers (see link below)With ideas for every primary year level, including free templates and tips for adapting lessons for mixed-ability groups, this episode will leave you excited to grab your UNO deck and start measuring!Rainbows ahead,Alisha and AshleighResources mentioned in this episode:Blog: Teach Measurement Using UNO CardsFREE Download: UNO Measurement Conversion Game TemplatesShare your own school data memories with us on Instagram: @rainbowskycreationsReady-to-go UNO resources: KindergartenGrade 1-2Grade 3-4 Grade 5-6I teach all the gradesAPPLE PODCAST | SPOTIFY  | AMAZONLet's hear from you! Text us!

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

In this episode, hosts Vassilis Douros and Marc Binkley discuss things that caught there eye over the last couple of weeks including the evolution of the creator economy, challenges in retail media measurement, the impact of AI on video advertising, and the transformation of performance marketing. They also analyze Ribena's nostalgic marketing campaign, highlighting the emotional connections brands can create with consumers.Enjoy the episode!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysThe creator economy is seeing significant mergers and acquisitions, indicating a shift towards formalization.Retail media networks are becoming increasingly fragmented, complicating measurement for advertisers.AI is revolutionizing video advertising, allowing smaller brands to compete with larger companies.Performance marketing needs to evolve from efficiency metrics to focus on consumer experience and connection.Brands should prioritize creating meaningful experiences over just measurable outcomes.The importance of breaking down silos between marketing teams to create cohesive consumer experiences.Measurement should go beyond last-click metrics to include engagement and journey quality.Ribena's campaign effectively taps into nostalgia, demonstrating the power of emotional connections in advertising.The rise of AI tools is making video production more accessible for smaller brands.Marketers need to rethink their strategies to adapt to changing consumer expectations and technological advancements.Chapters00:00 - Introduction00:53 - The Evolving Creator Economy04:29 - Retail Media Measurement Challenges08:27 - AI's Impact on Video Advertising12:19 - Innovative Marketing Strategies in Film15:55 - The Intersection of Film and Marketing17:12 - Evolving Performance Marketing to Experience Marketing21:51 - Redefining Success in Marketing25:24 - Nostalgia in Advertising: The Ribena CampaignLinks:Creator Economy Mergers and Acquisitions Heating Up!Link: https://www.businessinsider.com/creator-economy-mergers-acquisitions-heating-up-startups-private-equity-media-2025-7Brands demand better retail media measurement; retailers say it's not that easy; brands spend more anyway – latest IAB dataLink: https://www.mi-3.com.au/16-07-2025/retail-media-partners-pile-brands-boost-investment-iab-report-pins-measurement-majorGenAI Is Coming for Your CommercialsLink: https://www.tvtechnology.com/news/nearly-90-percent-of-advertisers-will-use-gen-ai-to-build-video-ads-according-to-iabBrad Pitt's F1 Movie Marketing: Full-Throttle Strategy BreakdownLink: https://www.brandvm.com/post/f1-movie-2025-marketing-strategy-brad-pittThe Marketing MomentPerformance Marketing to Experience EngineeringLink: https://thecma.ca/topic/articles/2025/06/10/from-performance-marketing-to-experience-marketing--engineering-meaningful-consumer-connections

In today's episode, we're talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity.We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next.We're also joined by Austin Santino, Client Development Manager at Tatari, who shares his perspective on how DTC brands are approaching TV. He breaks down what it really takes to get started with TV advertising, why it's more accessible than most brands think, and how Tatari is helping brands treat TV more like a performance channel. We talk about starting budgets, creative expectations, how attribution actually works, and what kinds of brands should (and shouldn't) be thinking about TV right now.If you're thinking about where to go next with your paid strategy, or how to evolve your channel mix beyond Meta, this episode will help you sense-check your timing, avoid wasted spend, and expand with more confidence.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction04:14 Exploring Channel Expansion and Diversification07:01 Current Media Mix and Strategies17:16 The Evolution of Media Mix Over Time25:50 Testing New Channels and Creative Strategies36:23 Insights from the Media Mix Journey42:06 Testing and Scaling Ad Strategies49:15 Creative Diversity and Measurement in Advertising01:01:04 Navigating TV Advertising: Insights and Strategies01:12:07 The Evolution of TV Creative: UGC vs. High Production01:21:25 Final Thoughts on TV Advertising and MeasurementPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsTatari.https://www.tatari.tv/?utm_campaign=16263599-Marketing%20Operators%20July&utm_source=marketing%20operators&utm_medium=podcastSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS⁠⁠ This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

This week, we're talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove's “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we are talking about how Unilever is breaking taboos, opening up new kinds of conversations and connecting with consumers in some unexpected places. Our guest is Ryu Yokoi Chief Media and Marketing Capabilities Officer for North America at Unilever. We're going to dive into DO'S Hot Seats campaign. It's a bold effort to normalize conversations around full body freshness and engage people across both digital and real world spaces. We'll be talking about how this campaign's activating across concerts, social, retail, and digital platforms. So let's get into it.Ryu Yokoi (00:46):It always starts with understanding our audience and also try to make our products really relevant and desirable in that context. And so the hot seats are originated from social listening within the community. And in particular, one of our, actually her name's Dana Pucci, who leads our PR and influencer work on Dove for North America is a big Charlie XCX fan. And she noted that the Incredible Sweat tour, which was driving and kind of owning the culture last summer in the brat summer, that was(01:21):Unfortunately the Sweat tour smelled not great. And it turned out that Charlie and Troy Sivan were going to be performing in Los Angeles the week before the launch of our new whole body deodorant. We kind did a takeover putting our product in the bathrooms. We sent in creators to sort of experience what a show is like when you can make sweats smell great. And the results were kind of magic because we got just unbelievable. The UVC on this and the Delight with folks attending a concert that actually smelled great was really fascinating, just fantastic response. And that week we had a really great launch of the product, first hitting the digital shells on Amazon and doing great.Damian Fowler (02:02):That sounded like a very fast activation for a campaign.Ryu Yokoi (02:06):It happened literally within 10 days.Damian Fowler (02:08):What was the war room like for that 10 days? How did you strategize to get that done?Ryu Yokoi (02:14):We always emphasize we want to build worlds instead of chasing moments. So when you have an idea of what you're trying to build with the brand, how you show up, then it becomes a lot easier.Damian Fowler (02:25):And tell me a little bit about the tone. I mean, one of you mentioned the humor element of it. Why is that real talk, that humor so key to Dove campaigns?Ryu Yokoi (02:34):Well, I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it. The brand is really comfortable in its own skin. We have a sharp understanding. I think that goes beyond a positioning statement to really understanding what this brand stands for, how it shows up in real life, what it would be like if you were to meet it and still be consistent in our building of that brand means to people.Damian Fowler (03:00):Yeah, I mean, I've got to say I live in New York and I've noticed the campaign on the New York, out of digital, out of home subway screens and it just totally cuts through and I noticed it. And of course you're standing on a New York City platform in terrible heat, humidity, and everyone's sweating. It's like a perfect placement.Ryu Yokoi (03:19):Well, I would say the subway work you've seen is really telegraphing that benefit, right? If you're blessed to be next to somebody who's wearing dove on the subway, then wow, this is a good ride. We've sponsored Charlie's spring tour and we're also showing up at other festivals like Lollapalooza, which have just provide another canvas for us to tell the story.Damian Fowler (03:38):Is it a case that once the campaign's out there in the wild, it builds its own momentum? Or are you actively trying to find new events, new points of pop culture? Kind of.Ryu Yokoi (03:47):That's exactly what we're trying to find, right, is we understand that if we're able to actually become part of the discourse, we're not just broadcasting ourselves in, but actively playing a role and helping people. And we had a similar case where the first weekend of Coachella people were again, lamenting unfortunately didn't smell great, and in this case somebody not us posted saying, well, I wish Dov would come and help here. We really had a lot of fun with it. We flew a plane over Coachella the second week saying, the cavalry's coming help is on the way we hear you need.Damian Fowler (04:24):That's good.Ryu Yokoi (04:25):Some help. And we're going to be there. We lined up folks around the entrances so that folks could kind of get freshen up on the way into the show or get freshened up, and more than a thousand people took advantage of that.Damian Fowler (04:35):Now, I wanted to ask you about some of the key signals or early reads on the campaign. I'm sure you're paying close attention as you evaluate the impact. What do you look for on your dashboard, as it were?Ryu Yokoi (04:47):Right. So I think first and foremost, you're right. Measurement is the most importantDamian Fowler (04:54):Thing.Ryu Yokoi (04:54):But first and foremost, we did this the week before we were launching the product. So the first signal was did we turn well? And weDamian Fowler (05:02):Did.Ryu Yokoi (05:02):And the ramp on the product was really terrific. But I think to your point, it's really important no matter what the channel that you're playing in, what are the leading indicators that we can correlate with performance? In this case, it was one where things happened so quickly and we knew there was literally nothing else happening when we did this, and so we were able to isolate that way.Damian Fowler (05:23):Are there other channels that you are kind of thinking about or could be targeted for the campaign?Ryu Yokoi (05:31):In principle, I want to be able to capture signal everywhere. For me it's just around understanding where are people discussing whatever it is that we're trying to get into the discussion on and being authentic there. So for us, Reddit is a channel we haven't used as much in the past. Certainly now I find it increasingly of relevance for us. So we're trying to build up a skillset there,Damian Fowler (05:55):EspeciallyRyu Yokoi (05:55):Given how important it is with ais. Right.Damian Fowler (05:58):What about audio? Is thatRyu Yokoi (06:00):Podcast? Absolutely podcast. So(06:03):I would say, again, this was highly before it became something that we were rolling out in real life. Oh my goodness, the word is spectator events. Before it became something we were doing in real life as spectator events, it was a highly music driven campaign because we had decided to reboot this classic hip hop song from a few decades ago. And so it was already sort of music oriented and had played that way. But yeah, so for us it's exactly to your point. If we're talking about something that we're doing that's focusing on music or spectators, obviously audio is going to have relevance. Where are Charlie's fans actually discussing this? It turned out it was happening on Reddit. We go there, where are they discussing their experience at the concerts? We were seeing a lot of chatter on TikTok around that. And so we moved there. So we try to be nimble and agile and really be where the discourse is happening.Damian Fowler (07:07):So we're going to zoom out a little bit and just look at the big picture of the landscape beyond the campaign. But as you think about where culture is heading, whether it's wellness, inclusivity, or body confidence, what does the campaign kind of tell us about where Unilever wants to go with its brands or its kind of messaging wants to put out into the marketplace?Ryu Yokoi (07:27):We're all about building desire for our brands at scale. So we want to engage with communities wherever they are. It's about having a deep understanding of who our shopper is, what is driving desire for them, who influences them, and how we can really engage with them and create a discourse where we can try to move towards many to many communication.Damian Fowler (07:49):One of the big challenges for Marcus is balancing the long-term brand building with the short-term sales results. And do you think that there's a tension there right now in a marketplace that's very much dialed into performance?Ryu Yokoi (08:01):Listen, I think that it's really important that you have the right measurement in place and that you can understand both the short-term and long-term effects of the investments that you're making. That's something we really pride ourselves on. We want to be the most outcome oriented advertiser in the marketplace. But the other thing I would say is that more and more data signals and shopability are making it so the funnel is collapsing and we're nearing places when it comes to QR or having true shopability in stream where even executions that in the past would've been considered the most upper funnel can actually drive a transaction in that moment. And I think a future of that's really exciting.Damian Fowler (08:40):So finally, we're going to get into some of these hot seat rapid fire questions here.Ryu Yokoi (08:44):Okay,Damian Fowler (08:44):So you ready?Ryu Yokoi (08:45):Yes, let's go.Damian Fowler (08:46):Alright. What's one thing you're obsessed with figuring out right now?Ryu Yokoi (08:50):We've been talking about how much we've built out resources in this area and all of the interconnections that the data allows us to make. That implies campaigns that become more and more complex and much more complicated to just flight even. And so one of the things that I'm obsessed with is how we simplify that. There's so much change happening to accommodate all of this stuff. So really my big focus right now is on how we make working in this digital landscape easier for everybody involved in it because the amount of choices that we have and the richest is never ending. And so just making that more sustainable.Damian Fowler (09:32):I love that. That's a great answer. What's missing from the media and marketing marketplace that you'd like to see?Ryu Yokoi (09:39):From a Unilever standpoint, we have a few direct to consumer brands that are able to sort of track the media journey all the way through to conversion, but in the bulk of what we sell in traditional, fast moving goods are moving through retail. So what's missing is some way to penetrate that clean from a data standpoint so that those of us brands that aren't doing DTC can have that all the way through. We manage that well today with leading indicators and fast signals, but there's I think even more richness out there for us if we're able to correct that.Damian Fowler (10:15):To bring this kind of full circle outside of CPG, is there a brand that you think is doing a great job connecting with culture right now?Ryu Yokoi (10:22):Yeah, so I would name two. One that we really admire is Lego. I just see the way that they have both made their products, both a vehicle for other brands to build their worlds while also building incredible worlds for themselves. So they've become kind of this almost currency within the way that so many other brands are trying to build their IP in the world. So whether it's like a Formula One drop a Star Wars drop a Harry Potter drop, these things each have so much hype around them and they've learned while doing that so that they're able to propel their own ip, which is really impressive to me. So the other, I would say we had a fantastic opportunity to work with this year as crumble cookie. They were dove soaps, deodorant, lotions that were fragranced inspired by crumble flavors. And so in partnering then we were able to build off of that and make our soaps, our body washes, our deodorants, one of the drops of the winter. We struggled to keep it on shelf. So I'm a big admirer of the work that they've done too.Damian Fowler (11:27):That sounds cool. And then final, final question here. So in Unilever kind of portfolio of brands Dove Ben and, and the goal has always been to spark conversations, that's how we started this conversation. I guess I'm wondering if you could share a moment that reminded you of the importance of that brand led cultural impact that you can have.Ryu Yokoi (11:51):Oh wow. There's so many, but I'll give Dove so that we can show the other side of the coin because we've been talking about a campaign as I was saying, that shows a more playful side, the humorous side of the brand, but one of the areas the brand has focused over the past few years, and we just celebrated 20 years of the Dove Self-Esteem program, and Dove is one of the leading providers of self-esteem education in the world. I think actually we give the most annually self-esteem workshops. And one of the areas we focused recently is body confidence in sport. And so we partnered with Nike a few years ago to do research on the topic of young women in sport. And what we discovered along with them was that young women as they reach their teen years, are dropping out of sports at an alarming rate relative to guys.(12:41):And the chief reason is body confidence is feeling comfortable in your own skin wearing the kinds of outfits that you're wearing when you're playing sports. And so we set out to, together with Nike, actually develop a curriculum for coaches, which is the Body Confidence Sport curriculum that literally teaches coaches how to talk to young women about their bodies in ways that are positive and not discouraging. And so we've now been leveraging almost Trojan Horse, our participation across the big game. Our role as a sponsor of March Madness, we activated it last year with em, Navarro at the US Open really across major sports temples. We've just signed our first kit sponsorship of Gotham FC in the New York, New Jersey area of the Women's Professional Soccer League. And we're partnering with them also where they have a program called Keep Her in the Game. That's all around keeping young women in the New York, New Jersey area, staying, playing soccer. And so all of this focused again on trying to create a platform where we can talk about this and encourage people to go and learn about this curriculum. And the most encouraging thing. A really long-winded answer to your question,Damian Fowler (13:58):That's great.Ryu Yokoi (13:58):What struck me was we were looking back at the research and our spots in the big game have generated really good discourse the past couple of years. Really positive response from folks who've been inspired, not just by the ads themselves, but also I think this year we were one of maybe only a handful of brands that delivered a purpose message in the game. The really encouraging is the group with whom it resonated the most was Girl Dads, right?Damian Fowler (14:26):Yeah.Ryu Yokoi (14:26):The very guys who are probably coaching on the weekend who probably need to know more about how to speak to these young women and keep them comfortable and inspired playing. So it's stuff like that that makes me see all the time. As I was saying earlier, for us it's around how can we show up, how can we add value? How can we actually help the community? And when we do that, then we build trust and then we can have different kinds of dialogues with people and they really know who we are.Damian Fowler (14:54):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Loving Caliber, and our associate producer is Sydney Cairns. And remember,Ryu Yokoi (15:03):I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it.Damian Fowler (15:12):I'm Damian, and we'll see you next time. 

Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we're also at an exciting moment. Leaders like the one on today's episode are connecting the dots in measurement and helping solve for real attribution.In this conversation, Chris Marine sits down with Madan Bharadwaj of M² to explore why there's no single source of truth in marketing performance and how triangulation attribution offers a more honest, practical way forward.They break down how triangulation pulls from platform data, incrementality modeling, and first-party signals, and why attribution should be treated as a strategic specialty—not just a line in a dashboard.Note: Campfire Consulting's Founder Chris Marine will be speaking at Programmatic I/O New York this September. The Campfire team will be there, and we'd love to see you and continue the conversation in person. If you're attending, drop us a line so we can be in touch! Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). Topics discussed in this episode:  Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools. Links & Resources Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvvtscp6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Christian Cave of Caveman Wildlife joins the podcast to chat about his new documentary filmed in the Amazon Rainforest, catching the world's largest snake: The Green Anaconda. Christian tells the very detailed and interesting story of how he found, caught, measured, and captured all of the moments of the journey in finding the Green Anaconda. Christian discusses the documentary filming process from start to finish, including drone footage of the environment, some ending thoughts from commenters about the documentary, and a important conversation about sensationalism in the wildlife content creation genre. We also briefly discuss Genesis 1:26 and Christian's interpretation of the meaning when it comes to treatment of wildlife and how it encourages him to continue education of animals. If you're at all curious about the story of finding and capturing the world's largest snake and the incredible moments that came along with it, this episode is a great one to tune into. SHOW NOTES: https://www.animalsathomenetwork.com/233-caveman-wildlife/SPONSORS: Visit The BioDude: https://www.thebiodude.com/ Visit Zoo Med Labs here: https://zoomed.com/JOIN US ON PATREON: https://www.patreon.com/animalsathomeLINKS FROM THE EPISODE:Caveman Wildlife YouTube: https://www.youtube.com/@cavemanwildlifeCaveman Wildlife Instagram: https://www.instagram.com/cavemanwildlifeCaveman Wildlife TikTok: https://www.tiktok.com/@caveman_wildlife0:00 Introducing Christian Cave2:45 Coming Up: The Bio Dude3:21 Coming Up: Zoo Med Labs3:51 Welcome Christian - The Story of The Yacumama Documentary10:52 The Environment in Peru + Where Anacondas Are Found18:29 Fear In The Amazon + Catching Caimans23:02 The Bio Dude Substrates and Bug Grub24:03 Drone Shots of The Anaconda + Tracks27:42 Importance of The Guide in The Amazon29:06 The Moment Christian Spots The Anaconda + The Catch35:09 Zoo Med Labs University36:19 The Moment Of The Catch39:17 The Anaconda Bite Experience45:30 Sensationalism in Wildlife + Content Creation50:43 The Measurement of The Anaconda54:24 Opinions on Keeping Anacondas In Captivity57:38 Genesis 1:26 Interpretation1:02:39 Near Misses + More Bites1:06:49 Content Created By Christian + Future Plans1:15:20 “A Day In The Life Of Snakes” Children's Book1:18:02 Closing Thoughts

Getting marketing effectiveness principles to stick at major companies is harder than proving they work. Even when the data shows brand activity drives 65% of sales, internal structures and human psychology work against long-term thinking.This week, Elena and Rob are joined by Simon Peel, managing partner at The Other Lot and former Global Head of Media at Adidas. Simon shares how Adidas discovered that brand activity was driving 65% of sales across all channels, not the digital performance marketing in which they were heavily invested. He reveals the internal battles, years of education, and structural changes needed to make effectiveness principles stick at large organizations.Topics covered: [01:00] Why Adidas publicly admitted their digital advertising mistakes[10:00] The marshmallow effect and why humans default to short-term thinking[16:00] Differences between US and European adoption of effectiveness principles[20:00] Why measurement needs econometrics, randomized tests, and attribution[26:00] How light buyers drove 80-90% of revenue at both Adidas and Haleon[30:00] Why AI will perpetuate bad media buying practices  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2019 MarketingWeek Article: https://www.marketingweek.com/adidas-marketing-effectiveness/2019 Institute of Practitioners in Advertising Video: https://www.youtube.com/watch?v=rbT8TqBUgOsSimon Peel's LinkedIn: https://www.linkedin.com/in/simon-peel-28a83215/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal