Podcasts about Measurement

This week on Next in Media, I sat down with Nielsen CEO Karthik Rao to get an inside look at the company's transformation in a fast-evolving media landscape. From the explosive rise of YouTube on connected TVs to tackling fragmentation across platforms, Karthik breaks down how Nielsen is reinventing itself with big data, AI, and a mission to future-proof measurement.We talked about the company's response to public challenges, its roadmap for creator measurement, and why the shift to big data plus panel is more than just a tech upgrade—it's a foundational change in how the industry understands audiences. Whether you're curious about the "currency wars," the power of creators, or the role AI could play in stitching together digital and linear, this episode delivers some fascinating insight straight from the top.Timestamps:[0:00] - Karthik Rao on AI's role in unifying disparate parts of the media world[1:07] - From CEO of Nielsen Global Media to CEO of Nielsen: Karthik's journey[2:36] - Why Nielsen's transformation was necessary to keep up with fragmentation and streaming[3:39] - The company's shift from panel-only to big data plus panel—what that means and why it matters[5:45] - Balancing innovation, trust, and marketplace readiness[8:28] - What really happened with the NFL and how Nielsen navigated public scrutiny[13:16] - Media negotiations in the press and why everyone keeps coming back to Nielsen[15:01] - The underestimated breadth of Nielsen's business beyond just ratings[17:04] - AI's game-changing potential in media buying and data integration[20:01] - YouTube's dominance on CTVs and why creator content is more serious than many assume[22:57] - How Nielsen plans to help creators scale across media ecosystems[25:56] - The current state of "currency wars" and why standardizing to human truths matters[27:21] - Nielsen's plan to measure podcasting's evolving video/audio landscapeLinks & ResourcesLearn more about Nielsen's work at nielsen.comExplore Sabio's platform: sabioctv.com

Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

When it comes to your digital experience, how often does a ‘great idea' from a senior leader's gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It's about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘best practice' and intuition to build a truly data-driven digital experience. We'll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren't just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs, not just our assumptions about them. To help me discuss this topic, I'd like to welcome, George Chang, Senior Director, Digital Experience & Technology Corporate Marketing at Hexagon AB. About George Chang George Chang is the Senior Director of Digital Experience at Hexagon, leading digital transformation efforts to modernize web experiences, streamline operations, and drive business impact. With 25+ years of experience in development, marketing technology, content strategy, and digital platforms, he brings a unique ability to turn technical insights into strategic impact. A 9-time Sitecore MVP, George is an active voice in the DX community, advocating for scalable, user-centric experiences. George Chang on LinkedIn: https://www.linkedin.com/in/georgechang/ Resources Hexagon AB: https://www.hexagon.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Why was the Metric System invented? Which countries use the Metric System? Why doesn't the USA switch over to Metric only? Have you started your FREE TRIAL of Who Smarted?+ for AD FREE listening, an EXTRA episode every week & bonus content? Sign up right in the Apple app, or directly at WhoSmarted.com and find out why more than 1,000 families are LOVING their subscription! Get official Who Smarted? Merch: tee-shirts, mugs, hoodies and more, at Who Smarted?

On today's podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-why-measurement-harder-today-ways-needs-improving-with-nielsen-part-2   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

In this episode, psychiatrist and researcher Dr. Eric Strobl joins Dr. Vaish Sarathy to talk about a new re-analysis of the SOARS-B trial on oxytocin and autism.   While earlier studies found no clear benefit, Dr. Strobl's fine-grained, item-level analysis using machine learning uncovered consistent evidence that oxytocin can enhance social-emotional reciprocity the ability to engage, connect, and respond in social contexts. Together, they discuss: Why most autism drug trials fail to show benefit What "blunt outcome measures" really mean in clinical research How machine learning can extract signal from noise in complex data What oxytocin actually does (and doesn't do) in real life How future studies could use more nuanced, individualized measures   Resources and Links Mentioned Study Discussed: Strobl E et al. (2024). "Item-Level Analysis Reveals Oxytocin Improves Social-Emotional Reciprocity in Autism Spectrum Disorder." Preprint Original SOARS-B Trial: Parker KJ et al. (2017). "A Randomized Clinical Trial of Oxytocin in Children and Adolescents with Autism Spectrum Disorder." Journal of the American Medical Association (JAMA Psychiatry) Link   Related Reading:   Oxytocin and Social Behavior On machine learning in psychiatry: Nature – Machine learning in mental health research   Key Takeaways Oxytocin may help but not for everyone. Its most reliable effect seems to be reducing social anxiety and improving comfort in social exchanges.   Measurement matters. "Blunt" outcome scales can bury meaningful results under noise. Item-level, data-driven analysis reveals nuance traditional methods miss.   Autism heterogeneity is real. The same outward behavior can stem from different root causes - so future trials need precision tools, not averages.   Hope through better science. New methods aren't about hype—they're about accuracy, compassion, and smarter research design.   About Dr. Eric Strobl Dr. Strobl is a psychiatrist and data scientist at the University of Pittsburgh who develops innovative machine-learning algorithms to uncover hidden structure in medical data. His current work focuses on autism, neurodevelopmental conditions, and the use of AI to improve clinical trial design.     About Dr. Vaish Sarathy Dr. Vaish Sarathy is a TEDx speaker, PhD chemist, educator, and mom to a non-speaking autistic teen poet with Down syndrome. She hosts the Non Linear Learning podcast and leads the Non Linear Education course for parents and educators who believe that every brain can learn, given the right way to teach.     Stay Connected Instagram: @drvaishsarathy Free Guide: Turn ON Your Child's Learning Switch Join the Non Linear Education Waitlist: Get on the list here →

ROAS has long been the standard in retail media, but it leaves brands with an incomplete picture of shopper value. In this episode, VP of Product Gabe Fishbein joins Emma to reveal our "Return on Consumer Dashboard," a new solution that puts the entire consumer journey in focus.Gabe explains how this dashboard goes beyond campaign-level metrics and helps brands understand shopper value at every stage, from first interaction to loyalty. Discover where consumers drop off, where your investments make the most impact, and how to turn insights into growth.If you're ready to move beyond guesswork and truly see what drives value for your brand, this conversation is for you. Listen in for how our Return on Consumer dashboard gives you a clear path to smarter decisions and stronger results.

Karen Johnson, AUA's Director of Quality and Measurement, speaks with Dr. Matthew Nielsen, Chair of the AUA's Science & Quality Council, and Dr. David Penson, AUA's Secretary, to discuss the AUA's National Quality Agenda and Strategies for Urologic Practice. Together, they provide an overview of the Agenda, explore its significance for both the organization and the field of urology, and explain why it matters to every practicing urologist.

Australian brand marketers and their UK counterparts came up with very different views on where they see their biggest challenges, according to a study by QMS that was aligned to research by Ocean Outdoor UK. Marketers from the UK cited attention as their key challenge, while Australian marketers flagged sustainable growth and unified measurement. When it came to top marketing investment priorities, the top two criteria for both markets were the same things. Number one: reach. Number two: ROI. But they diverged on the third, which for the UK was cost (CPM), whereas for Australian marketers it was attention. “So the question [for Australian marketers] is not ‘how much?’ but ‘how well?’, per global advisor to QMS and ad industry veteran, Anne Parsons. “It's a real shift that says that Australian brand marketers are thinking about effectiveness much more than they're thinking about efficiency.” She says that chimes with peer-reviewed research by Oxford University Professor Felipe Thomaz that found optimising media for reach alone no longer works because all reach is not equal – and used bluntly won't deliver business outcomes. “It's attentive reach, the quality of the reach,” that matters, per Parsons. Netflix ANZ marketing boss Tony Broderick is 100 per cent aligned. “As a business, the only metric that really counts is revenue. But the one that marketing is chiefly tasked with is to drive outsized conversation – and reach for the sake of reach won't generate conversation. You need to capture attention. You need to build creative that stops someone scrolling through a feed – phone stopping content,” he says. “We make great stories … our job is to create the conversation around it. If we do that, we're supporting acquisition, retention, engagement. We have an ad service – engagement drives that as well.” He says Netflix analyses what people are watching, the conversations about it (Netflix has a billion social media followers globally) and then aims to rapidly launch campaigns based on those insights. “How can we bring those proof points in and get it live within digital out of home, targeted at the right people, a couple of days later? That's something we now do each and every week, working with partners like QMS.” While Australian marketers flagged cross-media measurement as their biggest challenge, Broderick thinks focusing too hard on measurement creates its own problems. “A big challenge and an ongoing discussion I have with my team, with my agencies, is ensuring that we try to pursue a plan that is best versus what's easiest to measure. What I'm most focused on is really just the right set of signals, rather than the absolute best report card for every campaign,” says Broderick. “If you're just following what has always delivered the best results in the past, you're naturally steering away from innovation as well.”See omnystudio.com/listener for privacy information.

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/Find Dolla General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/Find DGMN online at: https://www.dgmedianetwork.com/Here's what we asked Austin :Why don't we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience propositionLet's talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?You're here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?Measurement = we've discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?I'm sure you've been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?What's next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

**ZUM INHALT** Interne Expert:innen sowie Fach- und Stabsstellen in HSE & Q investieren viel Lebenszeit, ihr ureigenstes Ziel im Unternehmen zu stärken - oft gegen Widerstände und immer im Wettbewerb um Zeit und Ressourcen. Was hält sie dabei „bei der Stange“? Was hilft, vermeintliche „Randthemen“, sichtbar zu halten und konsequent voranzutreiben? Aus Coachings, Trainings und Werkstattformaten habe ich dazu reichlich Erfahrungswissen gesammelt. Diesmal wollte ich es systematischer fassen — und zugleich ausprobieren, was künstliche Intelligenz (KI) dabei leistet und wo ihre Grenzen liegen. Also habe ich mehrere thematisch passende Abfragen ausgewertet: Die Transkription handschriftlicher Karten klappte erstaunlich gut; beim Verstehen und Clustern der Aussagen in die Empowerment-Kategorien nach Gretchen Spreitzer (kennst du vielleicht schon aus dem Podcast 96 mit Susanne Hansen) waren die KI und ich jedoch selten einer Meinung… In dieser Episode - fasse ich einige typische Abfrage-Ergebnisse zusammen, - übersetze Empowerment und konkretisiere die 4 Kraftfelder nach Spreitzer, - ordne die Äußerungen aus Workshops diesen Kraftfeldern zu, - lese einige Trends und Auffälligkeiten heraus (ohne KI!) und - leite daraus Tipps und „Tankstellen“ für den Arbeitsalltag ab. Warnung: Diese Erkundung ist nicht statistisch abgesichert – empowern kann sie trotzdem! **SHOWNOTES** **Der erwähnte Podcast** [Podcast 96: Jenseits von Compliance – Wie Empowerment Arbeitssicherheit wirksam macht – Susanne Hansen im Gespräch](https://susannepetersen.com/podcast-97-empowerment-im-praxischeck/) **Quellen und Bücher ** Zeitgemäß und gut verständlich dargestellt ist das Empowermentthema (mit dem Spreitzer-Modell) auch hier: Schermuly, Carsten (2024): New Work – Gute Arbeit gestalten – Psychologisches Empowerment von Mitarbeitenden. Haufe. Die grundlegende Erstveröffentlichung zum Empowermentmodell von Gretchen M. Spreitzer ist der wissenschaftliche Artikel „Psychological Empowerment in the Workplace: Dimensions, Measurement, and Validation“ (1995) **Die erwähnten Normen** ISO 9004:2018 sowie ISO 9000:2015 Ein neuer Entwurf zur 9000 (ISO/DIS 9000:2025-04) wurde im April 2025 veröffentlicht und befindet sich in der finalen Überarbeitungsphase. Die finale Veröffentlichung ist für Ende 2025 vorgesehen. Der angesprochene **DGQ-Regionalkreis-Workshop** (auch für NICHT-Mitglieder!) am Mittwoch, 26.11.2025 (15.30 – 17.00 Uhr) online – [hier auf den Seiten der DGQ](https://www.dgq.de/corporate/verein/regionalkreise/oberschwaben-bodensee/) **Mehr zum Thema?** Die Kerninhalte und -aussagen der Episode, Verweise und Erläuterungen finden sich im [BLOG-"Steckbrief"](https://susannepetersen.com/podcast-96-wie-empowerment-arbeitssicherheit-wirksam-macht/) **Der Weg zu mir: ** Als Fachkraft wirksamer werden? Lass uns austauschen, wie ich helfen kann! Hier kommst du zum [Erstgespräch](https://susannepetersen.com/kontakt-und-termine/) Fragen oder Feedback? Immer gern! z.B. über Mail an info@susannepetersen.com Sind wir schon vernetzt? Gern über [LinkedIn](https://www.linkedin.com/in/susannepetersen/)

Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.

Artificial intelligence is reshaping how engineers design, test, and analyse complex systems. In this episode of The Electropages Podcast, host Robin Mitchell talks with Rudy Sengupta, Vice President and General Manager of Test and Analytics Software at Emerson Test and Measurement, formerly NI. Rudy explains how AI is being built into tools such as LabVIEW, TestStand, and the new AI adviser Nigel. These technologies are helping engineers interpret test data, understand legacy code, and accelerate development. The discussion explores how AI is evolving within engineering workflows and what this means for the next generation of intelligent test systems. They also discuss the importance of data context and metadata, the challenges of complexity in modern testing, and how Emerson NI is preparing for a more automated and data-driven future. Listen to learn how Emerson NI is integrating AI across its software platforms to simplify workflows, enhance productivity, and redefine test and measurement.

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.

Send us a textHow do we close the gap between how buildings are designed and how they actually perform?In this episode of the Thrive in Construction Podcast, Darren Evans talks with Luke Smith, CEO of Build Test Solutions, about his journey from architectural technologist to industry innovator—developing new tools that make it easier, faster, and more accurate to measure real building performance.Luke explains why measurement must become mainstream if we're serious about net zero, retrofit quality, and energy efficiency and how Build Test Solutions is helping the industry move from guesswork to evidence.Key Highlights• From RAF Childhood to Retrofit Pioneer – Luke's early influences, his practical mindset, and how hands-on curiosity shaped his career in sustainability and building science.• The Birth of Build Test Solutions – How a university PhD project became Pulse, an innovative air-tightness testing system now adopted in UK building regulations.• Beyond Air Testing – Developing a suite of new tools for measuring heat loss, ventilation, and real-world performance across homes and non-domestic buildings.• The Performance Gap Problem – Why most new builds and retrofits don't meet design targets—and how measurement can help bridge the gap between theory and reality.• Measurement in Practice – How Pulse compares to blower door tests, the benefits of speed, simplicity, and accuracy, and how it's transforming compliance testing.• Retrofit, Heat Pumps & Reality – How measuring heat transfer and real energy use helps optimise retrofit strategies, validate carbon savings, and right-size heating systems.• Future Home Standard & What's Next – Why the next decade of construction will depend on measurable proof of performance—and how smart data will empower consumers, not just developers.This conversation is essential for construction professionals, sustainability leaders, retrofit coordinators, and anyone passionate about smarter, data-driven delivery in the built environment.If you want to see our other insightful podcasts, click here:https://www.youtube.com/playlist?list=PLOHI_yaqB2U8KWbsfJDPCoYEfOh-TTnipFind us on:Spotify: https://open.spotify.com/show/0dDkxLWZ25nT0krYWaTiITApple Podcasts: https://podcasts.apple.com/us/podcast/thrive-in-construction-with-darren-evans/id1726973152YouTube: https://www.youtube.com/channel/UCTrzqei7gttB8WB5wM6hUpwLinkedIn: https://www.linkedin.com/showcase/thrive-in-construction-podcast/Our Website: https://darren-evans.co.uk/Links:Luke Smith's LinkedIn: https://www.linkedin.com/in/lsmith88/Build Test Solutions LinkedIn: https://www.linkedin.com/company/build-test-solutions/Build Test Solutions Website: https://www.buildtestsolutions.com/Support the show

로마서 5:20-6:14 5:20 율법은 범죄를 증가시키려고 끼여 들어온 것입니다. 그러나 죄가 많은 곳에, 은혜가 더욱 넘치게 되었습니다. 5:21 그것은, 죄가 죽음으로 사람을 지배한 것과 같이, 은혜가 의를 통하여 사람을 지배하여, 우리 주 예수 그리스도로 말미암아 얻는 영원한 생명에 이르게 하려는 것입니다. 6:1 그러면 우리가 무엇이라고 말을 해야 하겠습니까? 은혜를 더하게 하려고, 여전히 죄 가운데 머물러 있어야 하겠습니까? 6:2 그럴 수 없습니다. 우리는 죄에는 죽은 사람인데, 어떻게 죄 가운데서 그대로 살 수 있겠습니까? 6:3 세례를 받아 그리스도 예수와 하나가 된 우리는 모두 세례를 받을 때에 그와 함께 죽었다는 것을 여러분은 알지 못합니까? 6:4 그러므로 우리는 세례를 통하여 그의 죽으심과 연합함으로써 그와 함께 묻혔던 것입니다. 그것은, 그리스도께서 아버지의 영광으로 말미암아 죽은 사람들 가운데서 살아나신 것과 같이, 우리도 또한 새 생명 안에서 살아가기 위함입니다. 6:5 우리가 그의 죽으심과 같은 죽음을 죽어서 그와 연합하는 사람이 되었으면, 우리는 부활에 있어서도 또한 그와 연합하는 사람이 될 것입니다. 6:6 우리의 옛사람이 그리스도와 함께 십자가에 달려 죽은 것은, 죄의 몸을 멸하여서, 우리가 다시는 죄의 노예가 되지 않게 하려는 것임을 우리는 압니다. 6:7 죽은 사람은 이미 죄의 세력에서 해방되었습니다. 6:8 우리가 그리스도와 함께 죽었으면, 그와 함께 우리도 또한 살아날 것임을 믿습니다. 6:9 우리가 알기로, 그리스도께서는 죽은 사람들 가운데서 살아나셔서, 다시는 죽지 않으시며, 다시는 죽음이 그를 지배하지 못합니다. 6:10 그리스도께서 죽으신 죽음은 죄에 대해서 단번에 죽으신 것이요, 그분이 사시는 삶은 하나님을 위하여 사시는 것입니다. 6:11 이와 같이 여러분도, 죄에 대해서는 죽은 사람이요, 하나님을 위해서는 그리스도 예수 안에서 살고 있는 사람이라는 것을 알아야 합니다. 6:12 그러므로 여러분은 죄가 여러분의 죽을 몸을 지배하지 못하게 해서, 여러분이 몸의 정욕에 굴복하는 일이 없도록 하십시오. 6:13 그러므로 여러분은 여러분의 지체를 죄에 내맡겨서 불의의 연장이 되게 하지 마십시오. 오히려 여러분은 죽은 사람들 가운데서 살아난 사람답게, 여러분을 하나님께 바치고, 여러분의 지체를 의의 연장으로 하나님께 바치십시오. 6:14 여러분은 율법 아래 있지 않고, 은혜 아래 있으므로, 죄가 여러분을 다스릴 수 없을 것입니다.

Tesco Media's Director Strategy, Proposition & Measurement, Florian Clemens, explains how a focus on win-win-win outcomes (value for shopper, advertiser, and retailer) guides the strategy for Tesco's retail media business. The discussion centres on measurement, omnichannel innovation, the legacy of Clubcard data, and Tesco's position as a market maker in UK retail. Practical examples highlight transparent loyalty incentives, creative brand partnerships, and the challenge of delivering differentiation on a large scale. The conversation closes with what's next for Tesco: building truly omnichannel, science-driven media and exploring the real-world impact of AI on habits and shopping behaviour. Points of Note on Tesco Media •Tesco holds 28% of UK supermarket sales, reaches nearly every UK household, and operates at a scale matched by few retailers. •Clubcard's integration with Dunnhumby's data science powers Clubcard Challenges; over 80% of in-store revenue is attributed to identified shoppers. •Tesco Media runs as an internal joint team: Tesco, Dunnhumby, and external talent. •More than 25 ad products: coupons, search, store screens, Clubcard Challenges - designed for relevance, transparency, and incremental value. Key Quotes "This win-win-win needs to be right for the shopper, right for the advertiser, and right for the retailer. That just takes longer to figure out, but it's what we're building" “Clubcard changed the face of British retail… suddenly it was about data-driven engagement.” “It's only a real win if it's truly better for people. I don't think we've seen that at scale - yet.” “If I started making a list of all our sources of inventory, turning delivery vans into ad products would have been number 35… but being a UK-focused decision maker lets us try it if it feels right.” “With Clubcard Challenges, customers choose which brands to engage more deeply with, and advertisers only pay if people convert - a transparent, zero-risk proposition.” “Tier-one platforms can build direct relationships. Further down the list, you have to aggregate for economic reasons - otherwise agencies simply don't have the bandwidth.”   Episode Running Order • 00:00 — Introductions, context, Tesco's leading market position • 01:00 — Tesco Media's joint strategy, scale, and data science • 04:00 — Clubcard's legacy and retail media's evolution • 07:00 — Team structure: Tesco, Dunnhumby, and new hires • 09:00 — The win-win-win foundation; Clubcard Challenges as example • 12:00 — Differentiating Tesco Media from a decade of programmatic and performance marketing • 17:00 — Brand partnerships: creative campaigns (Christmas grottos, branded vans) • 20:00 — Complexity in omnichannel: 25+ ad products, need for self-optimisation • 23:00 — Future vision: scientific omnichannel planning and implementing AI in commerce • 29:00 — Price sensitivity, habit, and the real test for AI and automation • 34:00 — Closing thoughts, next steps, and invitation for a return discussion on AI   --  Run time: 38 minutes INFORMATION: [

Ever wondered how a 38mm watch could wear large? Or how a 46mm watch could feel more like a 42? This week, the boys are packing a pair of digital calipers to unpack an optical illusion and solve an age-old mystery on why size certainly matters, but perhaps not using the traditional watch measurements we're accustomed to seeing. We're also tapping in with new store arrivals, spooky movie picks, and lots more. As always, you can reach the boys for questions and comments at podcast@topperjewelers.com. Thanks for your support, and thanks for listening! ⁠⁠⁠⁠Topper's Fall Event Calendar⁠⁠⁠⁠Oh, and don't forget to email podcast@topperjewelers.com with Grand Seiko questions for our "Ask Joe Kirk Anything" segment to be recorded on November 7th! Follow the boys on Instagram: • Rob: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@robcaplan_topper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Russ: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@russcaplan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Zach: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@zachxryj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wrist check and other watches mentioned in the episode: - Russ: Breitling Navitimer B01 Red Gold- Rob: 2018 Grand Seiko US Limited Edition "Kirazuri" ref. SBGA387- Zach: IWC Pilot's Timezoner Top Gun Woodland- Omega Speedmaster 38mm Milano Cortina- RSVP for our November 7th Grand Seiko event with UFA movement designer Eiichi Hiraya- ⁠Glashütte Original Senator Meissen porcelain limited edition⁠...Oh, and by the way: - Russ: Use the Strava Heat Map to explore new local trails- Rob: Go watch "Good Boy" (2025) in theaters- Zach: Running the Taco Bell 50k

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks hosting B2B podcasts, and China now requires influencers be qualified to talk about certain topics authoritatively. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

When you start keeping track of how you are progressing, instead of just assuming you are doing what it takes, you might just realize why you aren't reaching your goals.Many people have goals but lack the proper tracking system to know if they are getting anywhere close to those goals. It doesn't have to be a complicated system, but you do need to track your progress. Visit ConfidenceThroughHealth.com to find discounts to some of our favorite products.Follow me via All In Health and Wellness on Facebook or Instagram.Find my books on Amazon: No More Sugar Coating: Finding Your Happiness in a Crowded World and Confidence Through Health: Live the Healthy Lifestyle God DesignedProduction credit: Social Media Cowboys

Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks hosting B2B podcasts, and China now requires influencers be qualified to talk about certain topics authoritatively. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Dr. Kathyrn Ridout (Kaiser Permanente Northern California) joins Dr. Dixon and Dr. Berezin to discuss implanting measurement-based care for solo and small-group practitioners. Transcript 00:33     Ridout interview 00:57     Background 02:56     Measurement-based care 04:32     Large integrated systems versus small group and solo practitioners 06:25     Evidence for the utility of measurement-based care 07:37     Communication and engagement between clinicians and patients 10:22     Edge cases that don't quite fit 13:44     Beyond just the PHQ-9 15:00     Moving beyond the measurement of just symptoms 16:04     What should providers be looking for in measurements? 17:27     Computerized adaptive testing 19:08     Artificial intelligence 22:23     When the measurement doesn't match 26:31     "Base truth" Subscribe to the podcast here. Check out Editor's Choice, a set of curated collections from the rich resource of articles published in the journal. Sign up to receive notification of new Editor's Choice collections. Browse other articles on our website. Be sure to let your colleagues know about the podcast, and please rate and review it wherever you listen to it. Listen to other podcasts produced by the American Psychiatric Association. Follow the journal on Twitter.

Data is everywhere. But making sense of it? That's where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don't always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/marketings-measurement-reset/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction to Laura Grover, EDO, and Marketing Measurement(03:06) The Importance of Meeting Clients Where They Are(05:57) Evolution of Advertising Metrics(09:01) The Role of AI in Search and Measurement(11:55) Measuring NFL Advertising Effectiveness(15:08) The Impact of Women's Sports on Advertising(18:00) Programmatic Advertising and Client Success Stories(20:25) Maximizing Creative and Media Efficiency(24:12) The Evolution of Measurement in Advertising(27:40) Confidence in Analytics and Asking Questions(29:08) Advice for Newcomers in Measurement(32:44) The Importance of Generalist Skills in Measurement(34:56) Harnessing AI for Creative Analysis(36:12) Outcomes as a New Standard of Measurement

Did you like the new virtual measurement from the NFL last night? We discuss that before being joined by the pre and post game host for the Chiefs Josh Brisco!

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Recorded live in Banff at The Gathering 2025, this special on-location episode of The Sleeping Barber Podcast brings together three conversations and a recap from hosts Vassilis Douros and Marc Binkley.The episode explores how belonging, creativity, and technology are shaping the next chapter of marketing — from AI and the creator economy to the deeper values that connect brands and people.Ryan Gill, co-founder of The Gathering and Cult, shares the philosophy behind the event's enduring success and what it takes to preserve its soul as it grows. His perspective on leadership, belonging, and the responsibility of “being good guests” in Banff underscores a broader lesson for marketers — scale only matters if it deepens connection.Vanessa Hope Schneider, Head of Marketing at Descript, reframes AI not as a threat but as a creative ally. She challenges marketers to take an “AI vacation” — dedicating uninterrupted time to learn and experiment — and reminds us that curiosity, not fear, should guide adoption. Her examples of AI co-creation, from “vibe-coded” design tools to custom GPTs for audience personas, reveal how AI can amplify human creativity rather than replace it.Caroline Murphy, CMO of Meta4 Interactive, takes us inside the evolving world of in-game brand experiences. She describes how brands can authentically show up inside ecosystems like Fortnite and Roblox by co-creating with gamers, designing “playable stories” that enhance — not interrupt — gameplay. It's a new kind of “digital physical availability,” meeting audiences where they already live, play, and connect.Together, these conversations capture the evolving state of marketing: human connection grounded in creativity, powered by technology, and measured by meaning — not just metrics.Timestamps00:00 – Welcome to The Gathering 2025 in Banff, Alberta02:10 – Reflections on connection, belonging, and “no badge attacks”05:35 – The state of marketing effectiveness & long-term partnerships09:25 – Ryan Gill on scaling connection without losing soul16:40 – Leadership, values & “unreasonable hospitality”22:50 – Vanessa Hope Schneider on AI, creativity & taking an “AI vacation”31:00 – Coexisting with AI — where humans add the magic36:40 – Carolyn Murphy on the creator economy & in-game brand storytelling44:10 – How brands show up authentically in Roblox & Fortnite51:15 – Measurement, co-creation, and the next era of engagement

Understanding the impact of training is a top priority for learning leaders — but knowing where to start with learning analytics can be challenging. From identifying the right metrics to connecting data back to business goals, effective measurement is key to building a more strategic L&D function.  In this episode of The Business of Learning, we spoke with Brandy Ford, CPTM, assistant vice president of manager strategy, analytics and technology at FM, to discuss how L&D professionals can develop foundational analytics skills and demonstrate real business impact.  Tune in now to hear insights on:  Where to begin when measuring training effectiveness  Key learning metrics to track, and how to align them with business key performance indicators (KPIs)  Practical tips for engaging stakeholders in defining success  

Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman talks to Henry Innis, co-founder and CEO of Mutinex, about what to expect in 2026.

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a textEver wonder why some hearing aids feel too loud yet somehow still muddy? We dig into the exact method that fixes that mismatch: real ear measurement. By placing a tiny microphone in the ear canal, we verify whether amplification reaches prescription targets where it matters most—right at the eardrum. No more guessing, no generic presets. Just a precise, research-backed way to make speech clearer, reduce listening effort, and help you forget you're even wearing devices.We walk through the full journey from diagnostic hearing tests to fitting algorithms and targets, then show how verification turns theory into results. Think of it as graphic EQ with purpose: mapping your unique ear canal resonance and dialing in gain for soft, average, and loud speech without blasting everything. Along the way, we share patient-friendly visuals and explain why “louder” isn't the goal—clarity is.Then we shift to hearing conservation, because preventable noise damage is still far too common. Using the sun exposure analogy—intensity plus time—we offer practical, no-judgment tips for daily life: keychain earplugs you'll actually carry, high-fidelity filters for concerts and rehearsals, smart positioning away from speakers, and strategic listening breaks. Musicians and audio pros will hear candid talk about fading stigmas, the reality of noise-induced injury, and how small habits protect the career you love.If you care about hearing speech clearly, enjoying music safely, or getting the most from modern hearing technology, this conversation gives you the playbook. Listen, learn, and try one change today—like adding earplugs to your keys—then share this episode with someone who turns it up to 11. If this helped, follow the show, leave a review, and tell us the one hearing habit you're committing to this week.Connect with the Hearing Matters Podcast TeamEmail: hearingmatterspodcast@gmail.com Instagram: @hearing_matters_podcast Facebook: Hearing Matters Podcast

In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Swiss company Euler Precision have a new 3GHz active probe on Crowd Supply, let's take a look. https://www.crowdsupply.com/euler-precision/esap-30 00:00 – The Euler Precision eSAP-30 Active Probe 01:26 – The problem with passive probes, Capacitance Reactance 03:31 – Unboxing 05:55 – Open Source? 06:46 – It's all about the probe accessories 08:08 – Measurement report 10:02 …

The Demystify Duo sits down for a conversation about the hidden variable that decides how successful someone's ideas will be. Normally, you hear that intelligence, the “g-factor” that Richard Haier and other intelligence reasearchers point to, is the decisive factor for worldly success. And while that might be true in some purely quantitative sense that's measured in terms of salary or stock options or whatever, that seems to not be the most important thing for being able to see the world accurately. We spend the conversation trying to define what that hidden variable is, and why it's so important to cultivate, and how weird it is that no one seems to realize it's there. PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00 Go! Scientific Rationality vs. Pseudosc!ence 00:01:00 Anxiety in Teaching New Perspectives 00:03:00 The Demarcation Problem 00:06:00 The Evolution of Rational Inquiry 00:09:00 The Limits of Mathematical Rigor 00:12:00 The Acceptance of Mystical Thinking in Physics 00:15:00 The Dilemma of Measurement in Quantum Physics 00:18:00 Disparity Between Ideals and Practices 00:21:00 The Role of Theories in Understanding 00:21:30 Theories of Continental Formation and Consensus 00:23:09 The Value of Expertise vs. Radical Ideas 00:25:51 Expertise and Obsession in Fields of Study 00:28:31 The Nature of Radical Claims 00:32:51 Models and Simplification 00:37:54 Overlap of Science and Supernaturalism 00:43:01 Positivism and Rational Inquiry 00:46:00 Physics as Storytelling 00:49:39 Intelligence and Great Ideas 00:54:50 Discernment vs. Intelligence#philosophy , #quantummechanics , #quantumphysics , #cosmos, #intellectual , #logicpuzzles , #reasoningtricks , #perspective, #enlightenment, #curiosity #philosophypodcast , #physicsfun, #longformpodcastMERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

On this episode of the PTA Elevation Podcast, host Dr. Briana Drapp, PT, DPT, PTA, CSCS goes over the important things to know about Data Scales and Measurements when studying for the NPTE. At the end of this episode, Briana provides and reviews a sample question that helps students get a feel for how this subject will be asked on the NPTE - PTA. Tune in to learn more!Come to the MASTERCLASS on October 26th at 1pm EST: https://ptaelevation.com/masterclassCheck out our FREE stuff!: https://ptaelevation.com/freebiesWebsite: https://www.ptaelevation.com/Join our FB group for FREE resources to help you study for the exam!  https://www.facebook.com/groups/382310196801103/If you're interested in our prep course, check it out here: https://ptaelevation.com/the-600-plus-systemFollow us on our other platforms! https://www.ptaelevation.com/linktree

On this episode of Destination on the Left, I bring together three trailblazers for a candid community conversation about the heart of collaboration in the travel and tourism industry. Joining are Dave Herrell, President and CEO of Visit Quad Cities; Rebecca Mackenzie, President and CEO of the Culinary Tourism Alliance; and Sage Hamilton-Hazarika, Corridor Coordinator for the Underground Railroad Consortium of New York State. Together, we discuss what true collaboration looks like, and the panel explores how putting trust, vulnerability, and outcomes over ego unlocks success not just in visitor numbers, but in cultural pride, reconciliation, and the preservation of stories and identity. My guests share real-life examples of cross-boundary partnerships, from bold destination branding to the creation of transformative culinary and heritage tourism experiences. What You Will Learn in This Episode: Why collaboration in tourism is increasingly about trust, vulnerability, and prioritizing outcomes over individual recognition What tangible impacts true collaboration can have, from advancing reconciliation and celebrating cultural heritage to building destination resilience and social pride How Visit Quad Cities strategically collaborates with less resourced organizations to build regional brands and blur the lines between tourism, resident attraction, and economic development Why even small, volunteer-driven organizations can punch above their weight by leveraging partnerships for major projects What “radical collaboration” means to the panelists, and how adopting a mindset of openness and flexibility allows for bold, innovative work How the panelists measure the success of collaborative initiatives with a broader lens  that builds community and legacy Lessons from Destination on the Left's Community Conversation Collaboration isn't just a buzzword—in the travel, tourism, and hospitality industry, it's the engine that powers growth, creativity, and resilience. Drawing on stories from Dave Herrell of Visit Quad Cities, Rebecca Mackenzie of the Culinary Tourism Alliance, and Sage Hamilton-Hazarika of the Underground Railroad Consortium of New York State, this conversation revealed that radical collaboration means far more than sharing resources—it's about trust, vulnerability, and transcending individual mentality. Success in this industry isn't a zero-sum game. Rather than competing, travel professionals thrive when they collaborate, lifting each other up and focusing on shared wins rather than territorialism. Collaboration in Action: Three Inspiring Examples For Dave Herrell, collaboration is built into the DNA of Visit Quad Cities, a regional destination marketing organization spanning 58 communities across two states. Bringing together diverse municipalities, counties, and funding sources demands a strategic approach. Dave described their innovative partnership with the local chamber of commerce to develop unified branding and marketing messages for the region, intentionally blurring the lines between promoting tourism, economic development, and livability. Rebecca Mackenzie painted a picture of taste of place, showcasing how food and drink tell powerful stories about a region's heritage. The Alliance's recent event in Nova Scotia exemplifies radical collaboration: over 12 months, culinary organizations, Indigenous tourism networks, Parks Canada, DMOs, and local operators built an immersive experience intertwining Mi'kmaq history, language, and cuisine. The event attracted visitors outside peak season and fostered social impact and cultural pride. As the sole paid employee in a mostly volunteer-run organization, Sage Hamilton-Hazarika knows firsthand how partnership is essential for small nonprofits punching above their weight. Through collaboration with DMOs, historians, and national heritage areas, the Consortium is developing the Harriet Tubman Scenic Byway, which will connect historic sites across New York and beyond. Radical Collaboration What does “radical collaboration” mean? My guests agreed that it is persistence—the refusal to accept ‘no' as an answer, and the humility to let go of credit and control. It means doing the work, inviting new and unexpected voices to the table, and learning from every opportunity that arises. Measurement of collaborative success must consider social and environmental impacts, not just economic ones. For example, being asked to the table, deepening partnerships, celebrating local cultures, and expanding access are all signs of progress—even if your logo isn't always visible. Resources: Dave Herrell: https://www.linkedin.com/in/dave-herrell-57a5906/ Rebecca Mackenzie: linkedin.com/in/rebeccaleheup Sage Hamilton-Hazarika: https://www.linkedin.com/in/sage-hazarika-438b331a Travel Alliance Partnership: https://travelalliancepartnership.com/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This Best Of roundup pulls the most practical moments from four powerhouse conversations, so you can lead better, hire smarter, and finally charge what you're worth.What you'll learn:Succession & Family Alignment: How to set a clear vision, involve spouses, and plan for ownership transitions that actually work.Sustaining Success: Five levers top shops use to stay profitable when volume and rates are volatile.Magnetic Hiring & Retention: The culture signal (Meaning, Acknowledgement, Measurement, Teamwork, Vision) that attracts and keeps A-players.Pricing & Mindset: Why “busy ≠ profitable,” how to know your real costs, and the mindset shift to get paid for the value you deliver.Episode sources...Ep #35 — Goal & Succession Planning for Your Shop (Matt Di Francesco)Ep #46 — 5 Ways to Sustain Success in Your Shop (David Willett)Ep #43 — How Shops Are Finding & Retaining Talent (Dave Luehr)Ep #55 — Get Paid for What You Do & Change Your Mindset (Clay Hoberecht)The shops that win aren't just efficient—they're intentional. They lead with clarity, build cultures people want to join, and price with confidence.—

In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss PwC's recent report on growth through experience. They explore the evolving definitions of customer experience, emphasizing the importance of trust and meaningful interactions. The conversation delves into PwC's four dimensions of exceptional experiences: coherence, personalization, engagement, and distinctiveness. The hosts critique traditional measurement methods in customer experience, advocating for a focus on meaningful experiences rather than mere service delivery. They also discuss the significance of managing moments of frustration and the concept of modes in customer journeys, concluding with insights from case studies in various industries. Takeaways Customer experience is fragile and requires trust. Meaningful experiences drive customer loyalty. Seamlessness is the baseline, not a value add. Exceptional experiences are defined by PwC as coherence, personalization, engagement, and distinctiveness. Measurement should focus on meaning, not just metrics. Managing frustration can create deeper customer relationships. Modes influence how customers interact with experiences. Retail must embrace experiential strategies to thrive. Trust is a predictor of growth in customer experience. The shift towards experience as a business strategy is gaining traction. Chapters 00:00 Introduction to Experience Strategy Podcast 02:17 Understanding Customer Experience and Trust 05:21 Defining Exceptional Experiences 09:41 The Importance of Measurement in Experience 12:10 Rethinking Value Creation and Trust 13:57 Managing Moments of Frustration 16:43 Modes and Their Impact on Experience 17:09 Case Studies in Exceptional Experiences 19:30 Conclusion and Future Insights Read More: https://www.pwcresearch.com/uc/images/GrowthThroughExperience_2025.pdf Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

How do you know if your child is making progress in therapy? What if therapy came with a GPS that showed you exactly where your child is on their mental health journey and the best route to reach their goals? In this episode, we explore measurement-based care (MBC) with CHC experts Pardis Khosravi, PsyD and Emily Hsu, PhD – about this approach that's transforming mental health treatment by making progress visible and treatment more effective.Join us as we break down this game-changing practice that combines regular progress tracking with personalized care. We'll discover why MBC matters for everyone – not just clinicians – and how simple questionnaires and check-ins can dramatically improve the therapy experience.Resources:CHC OnlineCHC's Catherine T. Harvey Center for Clinical ServicesCHC's Resource LibrarySign up for our Virtual Village email list to receive our latest episodes and recent CHC updates. Visit Voices of Compassion online for full show notes including additional resources. Find us on Facebook, Twitter, Instagram and LinkedIn and visit our YouTube channel for videos. Subscribe and leave us a review wherever you listen! We love to hear from you - email us at podcast@chconline.org.Santo Rico by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/Artist: http://www.twinmusicom.org/

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and monitor progress. Key topics include: recognizing and managing the 3 types of resistance; why specific targeted use cases are the best way to begin; the difference between Moore's Law and Amara's Law; and how to determine if you are a resistor or a pragmatic business leader. Tune in to hear an analogy of why AI is similar to Formula One where everyone has a powerful vehicle and winning is driven by how teams master and manage that power. AI is the biggest shift of our careers—but most companies are stuck at the “cool demo” stage. In this episode, former Adobe CTO/CPO and Typeface founder/CEO Abhay Parasnis joins Mike Linton to unpack the AI cold start problem: how to move from experiments to enterprise impact. We cover where the C-suite is pushing, why practitioners are hesitating, and how to design lighthouse wins that change the org—not just the deck.Abhay shares hard numbers (a 93% lift from email personalization in 120 days), why “watermelon metrics” derail programs, and the new reality that as agents/bots consume more content, your brand narrative must be built for machines and humans. We dig into the accountability shift from agencies to in-house teams, how to evaluate vendors without boiling the ocean, and the culture moves leaders need to close the gap between ambition and adoption.What you'll learnA practical AI playbook: pick one revenue-adjacent use case, rewire the process, measure before/after, then scaleHow to align the board, C-suite, and operators to avoid “innovation theater”Where AI drives top-line growth vs. simple cost takeout—and how to prove itSpotting resistance (job loss fears, “new thing” fatigue, agency incentives) and converting it into momentumThe right vendor questions (and red flags) to separate sizzle from outcomesWhy authenticity, governance, and legal guardrails must ship with your AI stackAbout AbhayFounder & CEO of Typeface (AI-powered personalized marketing). Former CTO & CPO at Adobe; leadership roles at Microsoft and Oracle; board member at Dropbox and Schneider Electric.Sponsor — QuadMarketing only works when everything works together. That's why Quad is obsessed with reducing friction and integrating smarter—so your marketing machine runs faster with better ROI. See how better gets done: https://www.quad.com/buildbetterChapters (38:00)00:00 Intro & sponsor01:10 Guest intro & topic setup03:10 The AI cold start problem & Amara's Law07:00 C-suite urgency vs. practitioner reality11:30 Beyond efficiency: driving top-line growth15:10 Content demand, bots/agents, and “watermelon metrics”19:20 Case study: 93% lift from email personalization23:30 Resistance patterns: job loss, new-thing fatigue, agency economics29:10 Vendor questions & lighthouse projects that actually ship33:10 Legal, authenticity, and governance considerations35:30 Closing advice: beginner's mindset + bet on people37:30 WrapSubscribeNew episodes every Tuesday on YouTube, Apple, and Spotify. If you're a CMO, CEO, CFO, COO, founder, or rising marketing leader—hit subscribe for executive-level conversations that translate directly to results.Host: Mike LintonGuest: Abhay Parasnis ( @typefaceai )Tags:CMO Confidential,Mike Linton,Abhay Parasnis,Typeface,Adobe,AI in marketing,AI cold start,Generative AI,Amara's Law,Marketing leadership,Change management,C suite,Board of directors,Agency model,Marketing efficiency,Top line growth,Email personalization,Content at scale,Marketing ROI,Measurement,Watermelon metrics,MarTech,CDP,Vendors,Quad,Sponsor,Marketing podcast,Digital transformation,Creative operations,PersonalizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

다니엘 5:24-31 5:24 그러므로 하나님이 손을 보내셔서, 이 글자를 쓰게 하신 것입니다. 5:25 기록된 글자는 바로 ‘메네 메네 데겔'과 ‘바르신'입니다. 5:26 그 글자를 해석하면, 이러합니다. ‘메네'는 하나님이 이미 임금님의 나라의 시대를 계산하셔서, 그것이 끝나게 하셨다는 것이고, 5:27 ‘데겔'은, 임금님이 저울에 달리셨는데, 무게가 부족함이 드러났다는 것이고, 5:28 ‘바르신'은 임금님의 왕국이 둘로 나뉘어서 메대와 페르시아 사람에게 넘어갔다는 뜻입니다.” 5:29 벨사살이 곧 명령을 내려서, 다니엘에게 자색 옷을 입히고 그의 목에 금 목걸이를 걸어 주었으며, 그를 그 나라에서 셋째 가는 통치자로 삼았다. 5:30 바로 그 날 밤에 바빌로니아의 벨사살 왕은 살해되었고, 5:31 메대 사람 다리우스가 그 나라를 차지하였다. 다리우스의 나이는 예순두 살이었다.

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Learn why real ear measurement is the gold standard for hearing aid fitting and how it ensures comfort, clarity, and confidence. To see the video edition of this episode with closed captioning, please go to

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

In this month's episode of the Oil & Gas Measurement Podcast, host Weldon Wright is joined by Stan Calame to discuss upstream measurement trends in oil and gas.  Visit PipelinePodcastNetwork.com for a full episode transcript, as well as detailed show notes with relevant links and insider term definitions.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused to content-first strategies that are driving measurable business impact. You'll hear how influencer marketing investment has surged 171% year over year, signaling a major move from traditional media to creator-led strategies. We dig into how marketers are redefining ROI, navigating new measurement challenges, and building scalable programs that deliver lasting results. We discuss how brands can balance innovation with authenticity—using AI to enhance workflows without losing the human touch. From the rise of professionalized creator ecosystems to the growing competition across platforms like Instagram, TikTok, and YouTube, this conversation offers a clear view of where content creation is headed next. In this episode, you'll learn: What the 2025 State of Creator Marketing Report reveals about investment, challenges, and emerging trends. Why measurement and ROI have become the top challenge for marketers investing in creator programs. Where AI fits into a human-centered creator economy, and how TikTok, YouTube, and LinkedIn are competing for creator marketing budgets. Connect with the Guest: Jasmine's LinkedIn - @jasmine-enberg    Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it's 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.• LLMs as a new gatekeeper layer and why fundamentals still matter• EEAT with real experience, proof, and long‑form content• Reputation first: reviews beyond Google and social mentions• Pruning thin and off‑topic content to clarify entity• RAG, freshness, and Google's role in retrieval• Hidden gems: surfacing forums and long‑tail answers• Merchant Center and local search as stable channels• Measurement gaps, anonymized referrers, and log insights• Social's rising weight in brand visibility• Client education, budgets, and communication systemsGuest Contact Information: Website: eepseo.comLinkedIn: linkedin.com/in/rossbarefootMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Speed isn't just a gift — it's a skill that can be developed with the right approach.Welcome to Oak Performance Radio, the show that explores how athletes, coaches, and parents can optimize performance while staying healthy and grounded — on and off the field.Episode HighlightsCoach Matt Erdman, founder of Veritas Athletic Performance, shares how data-driven training, trust-based coaching, and attention to detail can transform how athletes move, think, and compete. From running mechanics to rural athlete development, this episode covers what it truly takes to build explosive speed and lasting confidence.Key TakeawaysSpeed is a trainable skill — not an innate talent.Data and accurate measurement tools help track real athletic progress.Proper running form and reduced fatigue lead to more efficient performance.Coaches should focus on trust, accountability, and clear communication.Rural athletes benefit from confidence-building environments and structured training.Continuous learning and adaptation are key to effective coaching.Episode Chapters00:00 Intro01:55 Matt Erdman's Background and Coaching Journey05:17 Challenges and Opportunities in Rural Areas06:20 The Importance of Proper Training Techniques06:35 Data and Measurement in Training 52:52 The Role of Coaches and ParentsCall to Action (CTA)Follow Oak Performance Radio for more conversations that help athletes, coaches, and parents perform better — both in competition and in life.Supporting Information