Podcasts about Measurement

We already have two standards, it says. Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. https://podnews.net/cc/3714 Visit https://podnews.net/update/iab-framework for the story links in full, and to get our daily newsletter.

In this episode, Rachel Permut draws on decades of experience in distributed energy and virtual power plants to explain how demand-side flexibility is becoming a critical grid resource. She breaks down what DERs and VPPs are, why customer enrollment and revenue mechanics matter more than the “shiny” technology, and how fragmented U.S. markets create both complexity and opportunity, with DR payments now reaching up to $100/kW in some regions. Rachel dives into the evolving role of data centers, including flexible AI and batch workloads, water-based cooling trade-offs, and emerging models where data centers pay others on their circuit to reduce load. She outlines the full demand response lifecycle from contract and enrollment through dispatch, baseline measurement, and payment, highlighting where programs typically fail and how better communication, software, and market design can unlock more value. Ultimately, she argues that DERs and VPPs are not a silver bullet but are fast, cost-effective tools that must play a much larger role alongside new generation to address growing grid stress.Highlights from their conversation include:Meet Rachel Permut And Her Energy Industry Background (0:29)Why Rachel Focused On Demand-Side Energy And Flexible Load (1:28)What DERs Are And How Virtual Power Plants Work (3:23)How Much Flexible Load Is Worth Across Different US Markets (7:08)Role Of Aggregators And Market Selection For Industrial Operators (9:37)Data Centers As Flexible Load And Deferrable Compute Workloads (11:06)Where Demand Response Programs Fail and Opportunities For Startups (16:44)Measurement, Verification, and Baselines For Load Curtailment (20:25)Why DERs and VPPs Should Be A Bigger Part Of Grid Solutions (22:40)Policy, Market Design, and Local Capacity Value (24:16)ERCOT, PJM, and How Markets Are Evolving For Flexibility (26:35)How Industrial Operators Should Approach Aggregators (27:52)Closing Thoughts Episode Wrap-Up (28:38)Dynamo Ventures is a venture firm backing founders upgrading the physical economy. As intelligence moves into critical infrastructure and technology collides with physics, industry is entering a new era of transformation - the industrial renaissance.Born from the dirt and grit of supply chains and shaped by operations, not spreadsheets, Dynamo focuses on the complex realities of building in the real world. We invest in companies transforming infrastructure, manufacturing, logistics, transportation, and the systems that power global commerce.Dynamo works closely with founders who combine ambition with a bias to action, bringing a builder mindset to venture capital through deep operational insight, systematic pressure-testing and hands-on partnership.Our purpose is simple: to back the relentless shaping the industrial renaissance. Learn more at www.dynamo.vc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketers often waste half their budget because attribution remains one of the industry's biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week's installment of The Media Roundtable.At this year's CAO Summit, Giles Martin (EVP Strategy, Oxford Road) moderated a panel of experts focused on wrangling attribution with confidence. Sharing the stage with Giles were three bona fide attribution all-stars:Kezia Koo ( Fractional Growth Marketing Leader; ex-Indeed, Chegg, Amazon) Brad Miller (SVP Marketing, SelectQuote)Jon Pease (Sr. Dir. Growth Marketing, MasterClass)Together, they talked about attribution stacks, what MMMs can (and can't) do, and the search for allies. Let's dig in. “ MMM is like the mullet of measurement. It's back in style, but only because everything else stopped working.” -Jon Pease (Sr. Dir. Growth Marketing, MasterClass)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode explores how non-intrusive measurement instrumentation can help refineries improve safety, reliability and efficiency by closing measurement gaps without shutdowns. Marcelo Carugo, Senior Director, Global Refining Market Strategy, Emerson, shares insights on practical applications, benefits, and decision-making improvements.

Episode 518: Why So Much Therapy Doesn't Work (And What Actually Does) Hosts: Kevin Cornelius, LMFT Dr. David Burns Guest: Jeremy Karmel What happens when therapy doesn't work? In this provocative episode of The Feeling Good Podcast, David Burns and Jeremy Karmel join Kevin Cornelius to examine some uncomfortable questions about the mental health field: Why do some people remain in therapy for years without getting better? Why do so few therapists measure their patients' progress? What happens when therapists become overly attached to one particular school of therapy? And how can we make psychotherapy more effective, accountable, and evidence-based? Jeremy brings a particularly personal perspective to the conversation. After experiencing severe depression in college and trying numerous forms of therapy without success, he worked with Matt May using TEAM-CBT and experienced a dramatic recovery in roughly two weeks. That experience ultimately led him to become deeply involved in TEAM-CBT and in the development of the Feeling Great app. David and Jeremy describe a list of more than 30 concerns about the way mental health care is commonly practiced today. They emphasize that the goal isn't simply to criticize therapists, but to encourage a radical improvement in the effectiveness of psychotherapy. In This Episode 1. Can financial incentives create a conflict of interest? David and Jeremy explore a difficult question: If therapists are paid by the session, is there an inherent incentive to keep therapy going longer than necessary? They contrast long-term therapy without measurable improvement with a model in which the therapist's goal is to help the client recover as quickly and completely as possible. David argues that therapists should be able to define what successful treatment looks like and determine whether their interventions are actually producing meaningful change. Kevin offers another perspective from his experience at Feeling Good Institute, where brief TEAM-CBT therapy can lead to rapid improvement while also generating referrals because clients recognize that the treatment is effective. 2. Are schools of therapy becoming like "cults"? David and Jeremy question the tendency within psychotherapy to become attached to particular theorists, schools, and treatment models. Instead of assuming that one approach explains every psychological problem, they argue for flexibility. Depression, anxiety, relationship problems, and other difficulties may have very different causes and may require very different interventions. David describes TEAM-CBT as a framework for effective psychotherapy rather than allegiance to one particular technique. He has developed more than 140 techniques and emphasizes selecting methods according to the individual's specific problem. Jeremy points out that therapists and patients can be tempted to treat the ideas of famous figures such as Freud or Carl Rogers as unquestionable truths rather than hypotheses that should be tested against evidence. 3. The refusal to measure Perhaps the strongest theme of the episode is the importance of measurement. David argues that therapists need to know whether their patients are actually improving—not simply assume that they are. His approach involves measuring symptoms at the beginning and end of sessions and tracking changes over time. If a person begins a session feeling 90% depressed and ends at 80%, that's useful information. If the numbers don't improve from week to week, the therapist has evidence that something needs to change. On the other hand, dramatic changes can provide tangible evidence that treatment is working. Jeremy shares the story of a friend who had apparently been depressed for 18 months or more while receiving therapy, yet neither the therapist nor the patient had been systematically measuring whether the depression was improving. 4. Therapists aren't always accurate judges of how their patients feel One of the most surprising parts of the discussion is David's argument that therapists' clinical intuition can be remarkably inaccurate. He describes research in which highly trained clinicians interviewed patients extensively and then estimated how depressed, anxious, angry, or suicidal the patients were. Their estimates were extremely inaccurate compared with the patients' own ratings. The lesson is humbling: We cannot reliably assume that we know how another person feels simply because we've spent a lot of time talking with them. Measurement provides information that intuition cannot. 5. Measurement can transform the therapist, too David explains that measurement isn't simply a way of judging the patient—or judging the therapist. It can become one of the most powerful tools for improving clinical skill. If a therapist believes a session went wonderfully but the patient's ratings show otherwise, the therapist has an opportunity to learn. Likewise, if a particular intervention consistently produces dramatic improvements, measurement can reveal what works and help the therapist do more of it. Kevin shares his own experience of how using testing transformed his work with clients and helped him learn how to become a more effective therapist. 6. What can therapists and patients do differently? The episode ultimately isn't about giving up on therapy. It's about demanding better therapy. David argues that the problems discussed—including conflicts of interest, allegiance to particular schools of therapy, and the failure to measure outcomes—are solvable. Therapists can begin using data to evaluate their effectiveness and become more willing to change their methods when patients aren't improving. Kevin also encourages people seeking therapy to ask prospective therapists whether they use measurement and whether they track progress from session to session. Key Takeaways Therapy should be evaluated by its results. Good intentions, empathy, and a strong therapeutic relationship are important, but they aren't substitutes for meaningful improvement. Therapists need to measure. Without measurement, it can be difficult to know whether a client is improving, staying the same, or getting worse. Don't assume one therapy fits every problem. Different emotional and relationship problems may require different techniques. Question therapeutic dogma. Famous therapists and established schools of therapy can offer valuable ideas, but their claims should be evaluated rather than accepted simply because they come from an authority. Clinical intuition has limits. Even experienced therapists may be surprisingly inaccurate when judging how patients are actually feeling. Measurement is a learning tool. Tracking outcomes doesn't just hold therapists accountable—it helps them discover what works and improve their skills. Patients can become informed consumers of therapy. Asking a prospective therapist how they measure progress can provide valuable information about their approach. Therapy can be brief and effective. The goal shouldn't necessarily be years of treatment; the goal should be meaningful improvement and relapse prevention. The field can change. David, Jeremy, and Kevin emphasize that the problems they identify aren't inevitable. Therapists can adopt more flexible, measurable, evidence-based approaches. A Question for Listeners How do you know if your therapy is working? If you're a therapist, do you routinely measure your clients' symptoms and satisfaction? If you're a therapy client, has anyone ever shown you objective evidence that you're getting better? And perhaps most importantly: Would you have the courage to discover that your current approach isn't working—and then change it? About Jeremy Karmel Jeremy Karmel works with David Burns on the Feeling Great app and became passionate about TEAM-CBT after experiencing a dramatic recovery from severe depression during college. After trying numerous forms of therapy without success, he worked with Matt May and experienced a complete clearing of his depression in approximately two weeks. Coming Up This conversation is the beginning of a larger discussion about the problems—and possibilities—of modern psychotherapy. As Kevin notes at the end of the episode, there are solutions to many of the problems discussed, and future episodes will explore more of them. If You Enjoyed This Episode If this conversation resonated with you, please subscribe to The Feeling Good Podcast, leave a rating or review, and share this episode with someone who struggles with anxiety or avoidance. Your support helps more people discover practical, evidence-based tools for overcoming fear and building happier lives. Listener Survey We'd love to hear from you!Your feedback helps shape future episodes and allows us to create content that is as helpful and meaningful as possible. Please use this link to take the feedback survey and share your thoughts with us about this episode.Your voice matters—and as David points out in this episode, sometimes the most important conversations begin when we're willing to express what we're really thinking and feeling. Thank you for listening to The Feeling Good Podcast! Contact Information Kevin Cornelius, LMFT is a Level 5 Certified Master TEAM-CBT Therapist and Trainer and the Clinical Director of Feeling Good Institute--Silicon Valley. He specializes in the treatment of trauma, anxiety, depression, relationship problems and insomnia. You can reach Kevin at kevin@feelinggoodinstitute.com and visit his website at www.tools4change.me. You can reach Dr. Burns at david@feelinggood.com. Feeling down in these turbulent times? Take a ride on our Feeling Great app. Feeling Great feels wonderful! You owe it to yourself to feel GREAT! Give the Greatest Gifts of ALL--Love and Happiness!

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com #thePOZcast is proud to welcome Dalia as our newest partner. Dalia helps employers convert more career-site traffic into qualified applicants by giving job seekers a universal candidate profile that eliminates repetitive applications and streamlines the application process. Learn more (link below) https://www.dalia.co/audit?utm_source=pos Key Topics: - Measuring people vs. measuring dollars - Limitations of traditional performance reviews - Market systems as a model for internal assessment - Decentralized feedback and peer evaluation - AI's role in performance measurement - Overcoming bias in talent evaluation - The concept of value based on results - Leadership metrics and their flaws - Future of work and collective intelligence Chapters 00:00 Introduction and Jacob's background 02:04 Early lessons from parents on business 03:57 From Wall Street to real estate: the shift in perspective 05:50 The limitations of traditional performance metrics 07:58 Market systems as a blueprint for internal evaluation 09:58 Challenging conventional wisdom on authority and judgment 11:04 Value cannot be assessed outside of results 13:55 Quantifying individual contribution and impact 16:00 Meritocracy and fairness in performance measurement 18:10 Bias, politics, and decentralized assessment systems 20:11 Using data to inform leadership and development 22:52 The role of AI and technology in future performance measurement 25:11 AI's impact on work and job displacement 28:06 Looking ahead: the future of talent and leadership 29:46 Lightning round: leadership metrics and advice 32:03 Jacob's personal definition of success

Patrick McGarry, Federal CDO at ServiceNow and author of The Adaptive Organization, has spent years watching organizations accumulate data and tools but fail to convert them into decisions. Overhead grows. Outcomes don't. Hence “Intelligence Without Action Is Just Overhead.” Patrick joins Juan and Tim to walk through why federal data programs stall (the idea-to-deployment lag is long enough that the tech moves on), why incentives matter more than mandates, and why the right question should not be "how do we get AI ready" and instead should be "how do we make our organization accountable for AI." Topics discussed: Intelligence vs. action Ownership and outcomes Federal government's speed problem The CATALOG framework: Culture & Talent, Analytics & AI, Technology & Architecture, Alignment, Leadership & Governance, Operations & Delivery, Growth & Measurement. Governance as clarity, not bureaucracy Open standards, vendor lock-in, semantics, interoperability Regulatory standards as a double-edged sword See omnystudio.com/listener for privacy information.

1408. AMP son las siglas que están detrás de Alliance for Measurement in Podcasting, una propuesta que puede cambiar bastante la forma en la que hablamos de métricas de podcast. Durante años he mirado las descargas como una de las referencias principales para saber hasta dónde llega un episodio, pero cuanto más se mezclan RSS, Spotify, YouTube y el vídeo, más evidente resulta que no estamos comparando exactamente lo mismo.Episodios, capítulos y podcast no son lo mismo #GlosarioPodcasterohttps://alotroladodelmicrofono.com/episodios-podcast-glosariopodcastero/Una descarga no significa necesariamente una escucha. Puede demostrar que el archivo se ha servido, pero no cuánto tiempo ha permanecido una persona al otro lado. Y cuando entramos en plataformas cerradas la cosa se complica todavía más, porque cada una decide qué considera una reproducción, una visualización o una escucha válida. De ahí parte precisamente la Alliance for Measurement in Podcasting, la AMP, que he descubierto a través de Podnews.La propuesta intenta poner algo de orden con métricas comunes que puedan utilizarse tanto en el ecosistema abierto del RSS como dentro de plataformas como Spotify o YouTube. Entre los conceptos que plantea aparecen Podcast Play, Podcast Audience, Ad Impression y Ad Audience. Sobre el papel, entiendo perfectamente la necesidad: si cada plataforma utiliza un idioma distinto para hablar de audiencia, resulta muy difícil comparar datos con cierto sentido.AMP Task Force Emerges to Confront Podcasting's Measurement Dilemmahttps://podnews.net/press-release/alliance-for-measurement-in-podcastingEl punto que más me hace pensar es Podcast Play. La AMP propone considerar una reproducción cuando una persona consume al menos 30 segundos de contenido, ya sea en audio o en vídeo. Y aquí es donde me surgen las dudas. En un episodio de una hora, 30 segundos representan una parte mínima del contenido. ¿De verdad puedo afirmar que alguien ha escuchado mi podcast porque ha permanecido medio minuto? Entiendo que hay que fijar algún criterio común, pero no tengo claro que ese límite refleje bien lo que un podcaster entiende por escucha.Además está la cuestión de quién dispone realmente de esos datos. Spotify, YouTube, Apple Podcasts o iVoox pueden conocer cuánto tiempo permanece una persona dentro de su plataforma. El RSS abierto funciona de otra manera. Y por eso me preocupa que una iniciativa nacida para mejorar la medición termine reforzando, aunque sea de forma indirecta, a quienes controlan plataformas cerradas y pueden ofrecer datos que un hosting tradicional no tiene.Mientras preparaba este episodio apareció además otro ejemplo perfecto de lo resbaladizas que son estas métricas. YouTube ha anunciado un cambio en la forma de contabilizar visualizaciones públicas que puede llegar a sumar una vista con apenas un fotograma reproducido, aunque mantenga otras métricas diferentes para cuestiones como la monetización. Es decir, justo cuando intentamos unificar criterios, las propias plataformas siguen redefiniendo qué significa una vista.YouTube cambia su regla más confusa: tus vídeos ahora sumarán más vistashttps://hipertextual.com/internet/youtube-cambia-conteo-vistas-videos/No creo que la AMP parta de un problema inventado. Al contrario, el problema existe y cada vez es más evidente. Lo que quiero plantear en este episodio es si una misma métrica puede representar igual de bien a una gran plataforma, a un anunciante, a una agencia y a un podcaster independiente. Porque medir mejor me parece necesario; lo complicado es decidir qué estamos llamando exactamente escucha. _____________ ¡Gracias por pasarte 'Al otro lado del micrófono' un día más para seguir aprendiendo sobre podcasting! Si quieres descubrir cómo puedes unirte a la comunidad o a los diferentes canales donde está presente este podcast, te invito a visitar https://alotroladodelmicrofono.com/unete Además, puedes apoyar el proyecto mediante un pequeño impulso mensual, desde un granito de café mensual hasta un brunch digital. Descubre las diferentes opciones entrando en: https://alotroladodelmicrofono.com/cafe. También puedes apoyar el proyecto a través de tus compras en Amazon mediante mi enlace de afiliados https://alotroladodelmicrofono.com/amazon La voz que puedes escuchar en la intro del podcast es de Juan Navarro Torelló (PoniendoVoces) y el diseño visual es de Antonio Poveda. La dirección, grabación y locución corre a cargo de Jorge Marín. La sintonía que puedes escuchar en cada capítulo ha sido creada por Jason Show y se titula: 2 Above Zero.  'Al otro lado del micrófono' es una creación de EOVE Productora.

Today in the business of podcasting:IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for a shared campaign-data taxonomy modeled on IAB US's Campaign Data Standards 1.0.YouTube and Variety are launching the inaugural Variety x YouTube Creator Festival at the Toronto International Film Festival on September 10, premiering a Mark Vins documentary and two episodes of Ziwe's You'd Be an Iconic Guest before both become YouTube exclusives.Netflix is doubling down on podcasts, ordering new shows from Katt Williams, Harlan Coben, and Stephanie Soo, renewing its entire slate of originals, and adding acquired Spotify video podcasts including The Bill Simmons Podcast and The Rewatchables.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for a shared campaign-data taxonomy modeled on IAB US's Campaign Data Standards 1.0.YouTube and Variety are launching the inaugural Variety x YouTube Creator Festival at the Toronto International Film Festival on September 10, premiering a Mark Vins documentary and two episodes of Ziwe's You'd Be an Iconic Guest before both become YouTube exclusives.Netflix is doubling down on podcasts, ordering new shows from Katt Williams, Harlan Coben, and Stephanie Soo, renewing its entire slate of originals, and adding acquired Spotify video podcasts including The Bill Simmons Podcast and The Rewatchables.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Marketing leaders are under increasing pressure to answer a deceptively simple question:What commercial value is marketing actually creating?In this episode of the LT Marketing & Leadership Show, Kevin Britz and marketing and communication expert Craig Page-Lee continue their exploration of McKinsey's State of Marketing Europe 2026 report — this time focusing on effectiveness, measurement, ROI and C-suite credibility.The challenge is significant.While 72% of CMOs planned to increase marketing spend through 2026, marketing leaders are simultaneously facing greater scrutiny from CFOs and CEOs about where that money goes and what it produces.The report identifies profit growth, revenue and market share as key objectives, signalling an important shift: marketing needs to speak the language of the business, not simply the language of marketing.And that creates a measurement problem.An extraordinary 90% of marketing spend is not covered by formal ROI measurement systems, while only 3% of CMOs can formally explain more than half of their marketing spend through ROI metrics.Kevin and Craig unpack why this is happening, including:Lack of sufficient dataPoor data qualityMeasurement capability gapsThe limitations of deterministic attributionIncreasing privacy restrictionsThe difficulty of measuring long-term and upper-funnel brand investmentThe conversation explores why leading marketers are turning toward approaches such as Marketing Mix Modeling (MMM) and incremental lift studies to develop a more complete picture of marketing effectiveness.But measurement isn't simply a technology or analytics challenge.It's also an organisational alignment challenge.Craig introduces a three-layer measurement operating model consisting of central owners, decentralised doers and cross-functional users, and discusses how organisations can build measurement capability across the business.One statistic highlights the problem: only around 50% of European CMOs report regular, meaningful collaboration with their CFOs.That relationship matters.Synchronising metrics, planning budgets together and developing a shared understanding of the customer can fundamentally change marketing's position in the boardroom.We also examine where CMOs are investing next, with Gen AI, measurement capabilities and customer insights emerging as major priorities.And perhaps most importantly, Kevin and Craig challenge the assumption that difficult economic conditions automatically mean marketing budgets should be cut.Evidence suggests that organisations continuing to invest strategically in marketing during downturns can emerge stronger — particularly when they balance short-term performance with long-term brand equity and consistent media investment.The takeaway?Measurement isn't simply about proving that marketing worked. It's about giving marketing the commercial credibility to influence where the business goes next.#Marketing #MarketingROI #CMO #MarketingStrategy #MarketingMeasurement #MarketingMixModeling #MMM #GenAI #BrandStrategy #CFO #Leadership #BusinessGrowth #MarketingEffectiveness #CustomerInsights #LTS #LeadershipByDesign

Few people sit closer to the epicentre of the sports digital economy than Daniel Kirschner. As co-founder and CEO of Greenfly, he oversees the connective tissue running between rights holders, athletes and fans; the infrastructure that turns a moment on the pitch into content on your phone within seconds. Creator strategy and the platform deals. How rights holders selectively route content to favoured creators (Goldbridge as proxy) and to TikTok/YouTube. Richard presses the FIFA-TikTok/YouTube deals as a "tax" to stop leakage; Kirschner reframes winning as getting the highest-quality version out first.Clips as crown jewel vs top of funnel. The central tension. Richard argues clips are now the product, not the trailer; Kirschner holds that short-form is top-of-funnel for fandom and complements rather than cannibalises live—but concedes it should be a meaningful revenue pillar, not something dumped on social.Who pays. If not the broadcaster, then who? Discussion of separate short-form rights deals (NFL–Bleacher Report), YouTube revenue-sharing, and sponsors/brands paying to attach to viral moments (the Messi Smartwater example) with earned-media-value tracking.US vs Europe market structure. Centralised US leagues vs fragmented European clubs with promotion/relegation instability; more friction means more need for the technology. College sports as the closest US analogue to the European model.Athlete economics and authenticity. Athletes get content free, aren't paid, yet treat access as a favour. Editorial-versus-commercial distinction, and the authenticity question when agencies get involved.Measurement, impressions and AI slop. Richard's scepticism about impression numbers and the YouTube view-counting change; Kirschner on transparency of measurement, the coming flood of AI slop, and live sport's authenticity as the hedge against it (Kushner/Lakers).How the platforms see sport. Whether an eyeball is just an eyeball—Kirschner argues sports content is undervalued because of its emotional resonance and, distinctively, its joy: fans relive wins, not losses, which makes the content more valuable to advertisers.The SportsPro short-form showcase. Closing plug for the awards recognising ~40 short-form producers, and the broader argument that the craft has shifted from throwaway to a properly valued discipline attracting serious marketing budgets (Unilever's 80% shift toward short-form creators).This episode is sponsored by Leaders in SportThe 2026 Leaders Week London agenda is live, and there's already plenty we've got our eye on. Across three stages at Stamford Bridge, Leaders in Sport will bring together senior figures from across the industry to get into the questions, challenges and opportunities shaping where the business of sport goes next. From leadership and commercial growth to creativity and technology, there's a lot packed into the two days and no shortage of sessions worth making time for. We are looking forward to hearing Gary Lineker talk about The Art of the Story: Pitches, Publishing and Podcasts. We'll be there on 7 and 8 October, hopefully we'll see you there too. Visit leadersinsport.com/UP for more information and use UP15 for 15% off your Summit pass.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Send Rachel a text message.Feeling burned out by healing, self-improvement, or spiritual growth? You may be trying too hard.In this episode of Self Talk, Rachel Astarte explores inner work burnout and the exhaustion that can arise when personal growth becomes another project to manage, master, or perfect. Sometimes the underdeveloped ego that once resisted our growth simply turns healing into another form of striving.Rachel offers a gentler path through the Foundation of Self, exploring why lasting transformation is ultimately experiential rather than intellectual and how awareness, nonjudgment, and gentleness can help us release unnecessary effort. Drawing on the self-inquiry of Sri Ramana Maharshi, listeners are invited to ask, “Who is having this thought?” and shift attention from the mind's activity to Awareness itself.This episode also introduces Rachel's “Magic Therapy Question”—How do I want to feel in this situation?—as a practical tool for recognizing misalignment and reconnecting with the wisdom of the Highest Self.If your inner work feels overwhelming, exhausting, or heavy, this conversation offers a simple reminder: You do not have to earn what you already are. Rest, listen inward, and remember that you are a unique expression of Pure Consciousness—an eternal Self living a fully human life.Listen to discover how to stop striving to become awakened and begin living awake.EPISODE TIMELINE0:00 – Opening Quote & Theme SetupJean Klein on “living stillness” and undoing conditioning; introduction to the episode and the Living Your Foundation of Self series.0:55 – Defining Inner Work BurnoutDescription of burnout as exhaustion from long-term inner work practices and the hidden expectation of “being further along” by now.2:05 – You Are Already Whole (Pure Consciousness)Re-centering on the core teaching: you are already whole, pure consciousness; inner work is about removing what you are not, not becoming “better.”3:05 – What Is Inner Work, Really?Revisit of the foundational definition: inner work as turning inward with awareness, curiosity, non-judgment, and gentleness rather than a self-improvement project.4:00 – The Mind as Tool vs. ObstacleThe mind's need for repetition and effort–reward loops; why this clashes with the non-linear, mysterious nature of genuine inner work.5:00 – How the Ego Co-opts Inner WorkThe underdeveloped ego's fear of obliteration; turning inner work into a “project” with goals and milestones, setting you up for burnout.6:07 – Expectation, Measurement, and FailureThe ego's “measuring stick”: Have I done enough? Found the right teacher? Become ‘better' yet? Why this project must fail from the ego's perspective.7:10 – The Real Source of ExhaustionClarifying that what drains you is not introspection itself, but striving to become a better, future self instead of accepting who you are now.8:05 – Stop Trying: From Mind-Work to Soul-ExperienceInvitation to pause effort, step out of “doing inner work,” and shift from intellectual understanding to direct, experiential being.8:55 – Self-Inquiry Practice (Ramana Maharshi)Guided explanation of asking “Who is having this thought?” and “Who am I?” to move attention from thoughts to pure awareness or “neutral space.”9:55 – The Magic Therapy QuestionIntroduction of “How do I want to feel in this situation?” with real-life examples (partner, boss, parents) and reclaiming emotional choice.10:45 – Meeting Your Inner Guru (Sadguru)Framing the highest Self / inner Guru as innate wisdom that sees beyond fear and conditioning; how all this work returns you to your foundation of Self.11:29 – Returning to the Three PillarsClear recap of the three pillars: awareness, non-judgment, gentleness—and how to use them when you feel burned out or “off track.”12:10 – Applying the Tools in the MomentCombining self-inquiry with the magic question (“How do I want to feel right now?”) to rest in neutrality and non-identification with thoughts.13:00 – You Are Already That PersonReleasing the fantasy of a more spiritual future self; recognizing you are already the healed, spiritual being you're trying to become.13:40 – Final Reminder: Ambassador of SourceClosing reflection: you are a unique iteration of pure consciousness here to experience human life in all its complexity, beauty, difficulty, and wonder; gentle sign-off.Got a question about your self? Send it to me at rachel@selftalkpodcast.com and it may be featured on a future episode. Support the showWork with Rachel > foundationofself.com• Subscribe here, at youtube.com/@selftalkpodcast, or wherever you get podcasts. •Music:"Ave Marimba"Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. This August on the Circular Economy Show, we're revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.ChatGPT ads are already here, but the platform is still acting like Google Ads 15 years ago. Josh reveals why the current setup is full of irrelevant targeting, weak reporting and click-only optimisation - and what that means for brands trying to get ahead before the real opportunity arrives.You'll discover:Why ChatGPT ads currently feel basic, clunky and dangerously easy to mis-trigger with the wrong intent.The biggest missing pieces in the platform, from negative keywords to search-term visibility and conversion-based optimisation.Why shopping feeds, offline conversion value and customer list matching are likely to matter far more than today's ad units.How Google is quietly turning paid search into a more automated, more AI-shaped experience.Why AI Overviews, AI Max and dynamic product feeds could reshape how brands win visibility in search.How Meta is changing faster than most marketers realise, with 70% of Instagram content now coming from accounts you do not follow.Why creative diversity, always-on content and dynamic landing pages are becoming the new performance edge.Where TikTok Shop, ShopMy, Pinterest, Snapchat, YouTube and affiliate channels fit into the next growth cycle.Josh also breaks down the real state of trade, including why UK online spending is still growing, why fashion and footwear are more volatile and why November remains the make-or-break month for many brands. If you want a clear-eyed view of what is hype vs. what is already working and where paid media is heading next, this episode is essential listening.Chapters:[00:30] Introduction and episode overview[02:35] ChatGPT ads: early limitations and potential[12:30] Google search, AI discovery and shopping ads[21:05] Meta's growth, creative diversity and AI-generated advertising[30:10] Other channels: TikTok Shop, ShopMy, Pinterest, Snapchat and YouTube[35:00] Ecommerce trading outlook, market performance and Q4 priorities[41:10] Closing thoughts

ChatGPT Ads are live in 31 European markets — but your account can't use tROAS, remarketing, demographics or an API yet. Here's what to actually expect.OpenAI announced on 18 August that ChatGPT Ads are rolling out across Europe, and advertiser demand is already enormous. Mike Ryan and Chris Scharmueller go through what advertisers really get on day one — and where the expectation gap is going to hurt.The headline: this is not a self-serve platform in Europe yet. Right now you need a certified agency or ad tech partner to run ChatGPT Ads, with self-serve promised "later this summer" (at the time of recording, that window is closing fast). Advertisers already live on self-serve in markets like the US can target Europe today, which makes international teams the unintentional early winners.Then we go feature by feature against Google Ads, using our own comparison table:Keyword targeting: doesn't exist. You get contextual hints, roughly equivalent to Google's search themes — and there's a real question whether OpenAI ever adds keywords, because keyword targeting would make ChatGPT look like Google Search.Demographics: not available. No age, gender or income targeting, at a time when Google is giving that control back even in PMax.Geography: country level only. No region, postcode or radius targeting — workable for national brands, a problem for anyone local.Customer Match: hashed emails and phone numbers, but with a ~25,000-match minimum that rules out most SMB lists. Google has no minimum.Remarketing and lookalikes: not available.Bidding: CPM, CPC and a conversion objective (oCPC) — but no tROAS and no value-based bidding of any kind. Nothing that connects your bids to your actual margin.Measurement: pixel plus a conversions API, Meta-style, with up to a two-day lag — against Google Tag's near real-time data and enhanced conversions.Product feed: genuinely good. OpenAI's ACP feed specs are strong enough that Google has borrowed from them. This is where they're closest to parity.Campaign management: no public API yet.The one structural advantage ChatGPT Ads have in Europe: Google hasn't launched ads in AI Mode here. For now, ChatGPT is the only way to buy placement next to an AI answer — and that window will close.Which leads to the real argument of the episode: if every platform claims your revenue, you need a measurement layer above the platforms. Marketing mix modelling stops being a nice-to-have and becomes priority number one — including a live client example where MMM showed Meta contributing far more than platform reporting suggested.Our take: arrive at the party early, but don't judge it by quarter-one performance, and don't spend a euro you can't attribute independently.Key Takeaways:Europe gets the stripped-down version. No keyword targeting, no demographics, country-level geo only, no remarketing or lookalikes, no tROAS or value-based bidding, and no public API. Add a 25,000-match minimum on Customer Match and most SMB lists are out. Plan your test around what the platform can actually do, not around what you assume it does.The one real advantage is temporary. Google has not launched ads in AI Mode in Europe, so ChatGPT Ads are currently the only way to buy a placement next to an AI answer. Expect Google to close that gap in Q3/Q4 — so if that is your reason to test, test now.Measurement is the decision, not the channel. Every platform will claim your revenue, and ChatGPT will be no different — on a pixel plus conversions API with up to a two-day lag. Marketing mix modelling stops being a nice-to-have: without an objective layer above the platforms, you cannot prove whether ChatGPT Ads are incremental or just re-attributing clicks Google would have won anyway.Three months is not a verdict. Demand right now is FOMO-driven and expectations are running ahead of the product. Go in framed as a test, give it longer than the usual quarter, and do not shift performance budget until incrementality is proven.—Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks: https://smarter-ecommerce.com/en/smec-market-observer/Earlier episode on OpenAI's CPC model and the $60 effective CPM: Don't Buy ChatGPT Ads Until You Watch This (Plus: The Google Cloud vs AWS Cage-Match)About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Frequency Keys: Exploring Resonance from the Body to the Soul The Sound Healing Center and Its Programs The episode begins with a promotional overview of the Sound Healing Center and its related organizations, including the Globe Institute, Sound Healing Store, Sound Therapy Center, Sound Healing Research Foundation, Medical Sound Association, and Sound Education Association. The introduction describes certificate programs in Sound Healing and audio recording, a physical and online educational presence, hundreds of instruments and sound technologies, research materials, therapeutic resources, and vibroacoustic equipment. It also highlights dementia-related protocols, treatment plans, educational curricula for children, and several websites through which listeners can learn more. David Gibson then introduces upcoming sound baths, open houses, certificate programs, online classes, and recording courses. The institutional material establishes the broader context for the episode: sound is presented not only as music but as a tool for education, relaxation, research, therapy, and personal exploration. Where Frequencies Come From David Gibson frames frequencies as “keys” capable of opening different physical, mental, emotional, and spiritual doors. He begins with the broad distinction that high frequencies tend to activate the mind while low frequencies tend to calm the body, then describes several ways people derive or identify frequencies. These include numerology, scientifically measured vibration, mathematical formulas, and intuitive methods such as muscle testing or pendulum work. He discusses Solfeggio frequencies, planetary frequencies, the Schumann resonance, tuning forks, tone generators, and the use of numbers such as 111 and 432. Gibson repeatedly distinguishes between methods that have clear physical measurements and those based on symbolism, numerology, intuition, or spiritual interpretation. His central point is that frequencies come from many different systems, and listeners should understand where a claimed frequency came from before assuming it has a particular meaning or effect. Learning Frequencies Through the Body A substantial section of the program becomes an experiential tour through audible frequencies. Gibson plays or describes frequencies beginning around 40 hertz and progressing through 45, 100, 111, 136.102, 200, 250, 300, several Solfeggio frequencies, 432, 528, 639, 741, 852, 1,000, 3,000, 5,000, 10,000, and 15,000 hertz. He encourages listeners to sing along where possible and notice where each tone resonates in the body. Along the way, he recounts claims and anecdotes involving bone density, cat purrs, hummingbirds, migraines, sacred sites, chakras, the Great Pyramid, water patterns, babies' cries, the Sun, DNA, intuition, and speech intelligibility. Gibson emphasizes that some of these associations are scientific, some symbolic, some anecdotal, and some intuitive. His practical goal is for listeners to stop thinking of frequency only as an abstract number and begin recognizing how different ranges feel physically. The Problem With Healing-Frequency Lists Gibson then turns to one of the episode's most skeptical themes: the lack of agreement among lists that claim particular frequencies for organs, illnesses, vitamins, minerals, or therapeutic effects. He discusses frequency work attributed to Peter Guy Manners, Rife-related frequency lists, GreatDreams.com, Electro-Herbalism.com, and other collections of proposed therapeutic frequencies. Although Gibson believes frequency can be useful, he repeatedly questions how specific numbers were derived, whether the methods involved scientific study, intuition, muscle testing, or only a small number of subjects, and why different sources often disagree dramatically. He argues that organs such as the heart contain many different kinds of vibration, including mechanical, cellular, atomic, electromagnetic, photon, and what he calls quantum or emotional frequencies. Because every person and every biological level may vary, he says a single universal number for an organ or condition may be an oversimplification. Research, Measurement, and the Need for Better Evidence The episode develops this skepticism into a broader discussion of research design. Gibson argues that identifying the “best” frequency for a condition is extraordinarily difficult because researchers would have to compare enormous numbers of possible sound, electromagnetic, light, and other frequencies. He discusses claims associated with Anthony Holland, cancer frequencies, 528 hertz, pollution research, and various frequency devices while cautioning that showing one frequency has an effect does not prove it is uniquely or optimally suited to that target. Gibson proposes that pure frequencies may often seem beneficial simply because they provide stable, consistent vibration rather than chaos or irregularity. He says stronger evidence would come from testing devices or techniques across hundreds or thousands of people and measuring the percentage helped for a specific condition. Ultimately, he envisions individualized measurement capable of identifying a person's own frequencies rather than relying entirely on generalized charts. Intuition, Personal Resonance, and the Frequency of Source The final section moves from research back into experiential and spiritual territory. Gibson guides listeners through an exercise in which they focus on an uncomfortable area of the body, intuitively search for a tone associated with its healthier state, and then silently “send” that frequency to the area through breath and visualization. He describes personal frequencies associated with heart rate, brainwaves, respiration, metabolism, the soul, love, the universe, and ultimately Source. Gibson says peace and stillness make intuitive perception easier and compares the process to a shaman listening for the song of a plant. He closes by asking whether Source, if understood as containing all frequencies, might nevertheless possess a fundamental “home note,” while also recognizing the interplay of order and chaos throughout the universe. His final message is that individual frequencies are only one layer of a larger matrix that also includes relationships and flows among bodies, emotions, souls, planets, and the universe as a whole. SEO Keywords / Key Phrases sound healing frequencies, Solfeggio frequencies, 432 Hz resonance, frequency therapy, vibroacoustic therapy, healing sound technology, chakra frequencies, Rife frequencies, sound meditation, frequency research

What if the B2B demand generation playbook you've been following for years is fundamentally broken? Clark Newby sits down with Achim Klor to challenge how marketers measure success, use AI, and think about go-to-market strategy.For years, marketers have been taught to generate demand, capture leads, measure everything, and connect those measurements directly to revenue. But what happens when measurement isn't actually proof of what caused the outcome?In this episode of Tomorrow's Best Practices Today, Achim Klor shares a candid look at why the traditional B2B go-to-market playbook is failing, why marketing and sales teams misunderstand time lag, and why companies need to start focusing on causality rather than simply collecting more data.The conversation also dives into AI adoption and the risks of relying on AI without the expertise to evaluate its answers. Achim explains why AI won't necessarily replace you—but someone who knows how to use it might—and why “delegation is not abdication” when companies begin handing important decisions to AI systems.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — Why the B2B Demand Gen Playbook Is Broken1:53 — The Problem With Modern Demand Generation5:45 — Why the Traditional Marketing Playbook Fails8:20 — Measurement vs. Causality in Marketing12:05 — How AI Is Changing Go-To-Market14:02 — Using AI Without Losing Human Judgment16:10 — Why AI Delegation Requires Accountability18:15 — The Hidden Time Lag Between Marketing and Sales23:36 — Why Marketing Is Probabilistic, Not Deterministic26:17 — Overrated vs. Underrated Marketing Strategies#b2bmarketing #b2b

Measure everything! Measurement gives you information.  Measurement gives you answers. Measurement Creates Motivation!

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights

KNOWING YOUR NUMBERS: HOW METRICS CAN STRENGTHEN CREATIVITYWhat if numbers aren't the enemy of creativity—but one of its greatest allies?In this special YOUR WORLD OF CREATIVITY roundtable, host Mark Stinson sits down with Alisa Sparks, Andrea Carter, and Rei Vardi to explore why creative people need to become more comfortable with numbers—not just financial numbers, but also data, activity, customer behavior, performance, relationships, belonging, and impact.Together, the panelists discuss how meaningful metrics can guide better decisions, sharpen intuition, reveal hidden opportunities, strengthen customer experiences, and help creative ideas grow.MEET THE PANELISTSAlisa Sparks grew Linden Creek from a garage startup into a nationally recognized home staging franchise. With a background in finance, she uses numbers to guide creative decisions, optimize client ROI, and help franchise owners build sustainable businesses. linden-creek.com https://www.linkedin.com/in/alisasparkslc/Andrea Carter is an organizational scientist and researcher whose work measures belonging, trust, culture, and human performance. Her research challenges leaders to look beyond averages and uncover the hidden stories within the data. www.belongingfirst.com https://www.linkedin.com/in/andreadcarter/ (https://theconversation.com/the-price-of-belonging-is-inconvenience-are-we-still-willing-to-pay-it-270778) https://substack.com/@andreadcarter https://www.adler.edu/faculty-engagement/faculty-directory/carter-andrea-d/Rei Vardi is the founder of EON Rides, an electric car-sharing and rental platform connecting underutilized vehicles with drivers through a frictionless digital experience. He focuses heavily on customer retention as a key measure of whether the experience truly works. eonrides.com https://www.linkedin.com/in/reivardi/EPISODE HIGHLIGHTSIs Creativity Constrained by Numbers—or Guided?Rei suggests that numbers don't limit creativity—they define the problem. Data might reveal that customer retention is falling, outreach is too low, or a process isn't working. Creativity comes into play when we ask: How do we solve it?Alisa agrees. Her background in finance became a competitive advantage in the creative world of home staging because she learned to start with the numbers and then ask: How do we create? How do we solve? How do we build?What Should Creative People Actually Measure?The answer depends on what you're trying to improve:Alisa tracks activity, especially how many new relationships and meaningful connections are being developed each week.Rei watches customer retention because repeat business is one of the clearest signs that people genuinely value the experience.Andrea looks beneath averages to uncover gaps in belonging, participation, engagement, and performance.As Andrea explains: "The average score is the story that the leaders want. The distribution is the story employees and customers are living."The Courage to Look at the NumbersNumbers don't always tell us what we want to hear. A campaign may underperform. A hire may not work out. A business model may need to change. An idea may not gain traction. But avoiding the numbers doesn't change reality.Andrea encourages creative people to look directly at the metric they've been avoiding and treat it not as a verdict, but as the beginning of a conversation. Alisa adds that intuition can be useful as a hypothesis—but it still needs to be tested.Scaling Creativity with MetricsMeasurement can help a creative idea travel. Andrea's research on belonging began with 3,508 participants in the mining industry and eventually expanded across manufacturing, healthcare, finance, government, and nonprofits, impacting more than 150,000 employees.Her perspective: "Unmeasured creativity is something that keeps us small. Measured creativity is what becomes repeatable by others."Metrics can turn a creative insight into a system, methodology, or infrastructure that others can use.The "Human" Numbers Behind Relationships and CommunityNot every meaningful number appears on a financial dashboard. Andrea challenges listeners to observe their next meeting, dinner party, or gathering and count:Who speaks?Who gets interrupted?Who receives credit?Who gets remembered?Who hasn't spoken at all?Her insight is simple but powerful: "Counting makes you notice, which makes you kinder."Alisa shares a similar lesson from her first home staging project. The home sold for $30,000 over asking, which initially looked like a great business case study. But when the homeowner explained what that additional money would mean for his family, the number became something more.The numbers may show us how we're making an impact. People remind us why the impact matters.KEY TAKEAWAYSNumbers can provide a frame for creativity rather than restrict it.The most useful metrics aren't always revenue or profit. Activity, retention, participation, belonging, customer behavior, and impact can be equally important.Intuition is valuable, but it becomes stronger when informed by experience and tested against evidence.Averages can hide important differences. Sometimes the real story lives underneath the headline number.Measurement helps creative ideas become repeatable, scalable, and transferable.Sometimes the number you've been avoiding is the one that has the most to teach you.BUILD YOUR NUMBERS MUSCLE THIS WEEKRei Vardi: Start tracking something. Whatever you're trying to improve, write down where you are now and begin measuring progress.Alisa Sparks: Measure activity before results. Instead of focusing only on whether you made the sale, count how many calls you made, relationships you developed, or actions you completed.Andrea Carter: Look at what you've been avoiding. Choose one number and review it every week at the same time. Don't judge it—study it. Look at the best moment, the worst moment, and what happened in between.FINAL THOUGHTKnowing your numbers doesn't mean becoming an accountant or a data geek. It means becoming a better creative leader.The right numbers can help us understand our customers, test our intuition, strengthen our organizations, build better relationships, scale our ideas, and measure the impact we're truly making.Numbers aren't the enemy of creativity. They may be one of its greatest allies.Connect with Alisa Sparks, Andrea Carter, and Rei Vardi to learn more about their work. And if you enjoyed this roundtable, subscribe, follow, rate, and review YOUR WORLD OF CREATIVITY on your favorite podcast platform. Every review helps more creative leaders discover these conversations.Stay tuned for more discussions inspired by the principles explored in Mark Stinson's book, UNLOCK YOUR WORLD OF CREATIVITY.Until next time, keep asking better questions, keep learning, keep measuring what matters — and together, let's keep unlocking ... your world of creativity.

Whether in miles or pounds, meters or kilograms, we take daily measure out our lives. But how did these units ever come to be, and why do we want to change them? From light-years to leap seconds, we look at the history of efforts to quantify our lives and why there's always room for greater precision. Plus, we debate the virtues of staying imperial measurements vs. going metric.   Guest:  James Vincent - Author of Beyond Measure, the Hidden History of Measurement  Featuring music by Dewey Dellay and Jun Miyake  Originally aired March 24, 2023  Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science.  You can get early access to ad-free versions of every episode by joining us on Patreon. Thanks for your support!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether in miles or pounds, meters or kilograms, we take daily measure out our lives. But how did these units ever come to be, and why do we want to change them? From light-years to leap seconds, we look at the history of efforts to quantify our lives and why there's always room for greater precision. Plus, we debate the virtues of staying imperial measurements vs. going metric.   Guest:  James Vincent - Author of Beyond Measure, the Hidden History of Measurement  Featuring music by Dewey Dellay and Jun Miyake  Originally aired March 24, 2023  Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science.  You can get early access to ad-free versions of every episode by joining us on Patreon. Thanks for your support!  Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Podcasting is evolving faster than the systems built to measure it. Audiences are moving between audio and video, consumption is increasingly happening across closed platforms, and advertisers are being asked to make sense of performance without always having access to the full picture.In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Dan Granger, CEO and Founder of Oxford Road, to unpack the newly released AMP Accords (Alliance for Measurement in Podcasting) and the larger questions they raise for the future of podcast advertising.They explore what actually qualifies as a podcast in an increasingly video-first world, who should own podcast budgets inside major brands, and what happens when audiences migrate to platforms where measurement and attribution work very differently.At the center of the conversation is a bigger question: As podcasting evolves, can the advertising ecosystem evolve with it?Heather and Dan examine what greater industry alignment could look like, what advertisers need from platforms like Apple, Spotify, and YouTube, and whether the push toward video could fundamentally change how podcast advertising is bought, measured, and valued.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

Mari-Lou Dupont, senior vice president for social compliance at the Fair Labor Association, talks with Ian Welsh at Innovation Forum's Sustainable Apparel and Textiles event in Amsterdam about worker wellbeing in the apparel sector. They discuss why low unionisation remains the biggest underlying risk to wages and working conditions and why most brands are still stuck measuring living wage gaps rather than closing them. They also discuss what it will take to build the trust needed for suppliers to share real costing data.

In this episode Andrea Samadi explores Phase 3 of the Brain's Operating System—movement, learning, and cognition—focusing on the recovery and adaptation side of the "movement loop." She revisits Dr. Kristen Holmes' insights on measuring strain, sleep, and recovery to show how movement provides the stimulus while recovery enables lasting adaptation and greater capacity. The episode offers practical steps: identify your stimulus, track recovery, find your weakest link, and use feedback to train smarter—not just harder—so measurement becomes a tool for meaningful change. IN EPISODE 405, WE WILL COVER: ✔ Why recovery is not the absence of work—it is where adaptation occurs → How recovery allows the brain and body to absorb stress and build greater capacity. ✔ Where Dr. Kristen Holmes fits into the Movement Loop → Movement creates the stimulus; recovery determines how effectively we adapt. ✔ Why measuring your data matters → What gets measured can be adjusted, repeated, and improved. ✔ How to identify your personal recovery patterns → Using sleep, HRV, resting heart rate, strain, stress, and daily behaviors to uncover what helps—or limits—your performance. ✔ Why your recovery formula is uniquely yours → The habits that improve one person's readiness may not produce the same results for someone else. ✔ How recovery helps create more predictable performance → When you understand your patterns, you can make better daily decisions instead of leaving your results to chance. ✔ How repeated behaviors become adaptation → Measure → Adjust → Repeat → Recover → Adapt → Build Capacity. ✔ Where the larger journey is taking us → A preview of The Journey of the Mind Workbook and its five-step process: Understand → Reflect → Apply → Measure → Become ✔ What comes next in the Movement Loop → A Bonus Episode applying recovery science to real-world data, followed by Dr. John Medina on how an activated brain turns experience into attention, learning, and lasting change. EP 405 — From Recovery to Adaptation: Revisiting Dr. Kristen Holmes in Phase 3 WELCOME BACK Welcome back to the Neuroscience Meets Social and Emotional Learning Podcast, where we bridge neuroscience, social and emotional learning, and human performance so we can create measurable improvements in our well-being, achievement, leadership, productivity, and results. I'm Andrea Samadi, and if you've been following along through Season 16, you'll know that we've been building what I call The Brain's Operating System for Human Performance—a neuroscience-based framework designed to help us understand how the different systems of the brain and body work together to influence how we learn, adapt, connect, lead, and perform. Our roadmap has five phases: Phase 1 — Regulation & Safety Where we built the foundation by asking: Is the nervous system regulated enough to learn and grow? Phase 2 — Neurochemistry & Motivation Where we explored the systems that drive us to act, persist, and pursue meaningful goals. And now, we are here—Phase 3: Movement, Learning & Cognition. This is where movement becomes the catalyst for learning, adaptation, and performance. The central idea of Phase 3 is that the brain does not change through information alone. It changes through experience. Through movement. Through challenge. Through recovery. And through the repeated process of adapting to what we ask our brain and body to do. I called the framework we are building in this phase: The Movement Loop: Movement (the stimulus) → Brain Activation (the brain responds) → Attention (the brain becomes engaged and ready to learn) → Learning (new information and experience begin changing neural pathways) → Recovery (the brain consolidates and restores) → Adaptation (the brain and body adjust to the repeated challenge) → Performance (the adaptation shows up in what we can do) → Greater Capacity (we become capable of more) Movement is the stimulus. Brain activation is the response. Attention opens the door to learning. Learning creates change. Recovery helps that change stick. Adaptation builds the system. Performance reveals the result. Greater capacity is what we gain. And then we repeat the cycle. In our last episode, EP 404, we revisited the groundbreaking work of Dr. John Ratey, who helped us understand the front end of this loop. Dr. Ratey showed us that: Movement changes the brain. Exercise activates the brain. It supports attention. It prepares us for learning. And it creates the biological conditions that allow the brain to change. But that leaves us with an important question. What happens after we create the stimulus? Because movement alone isn't enough. Training alone isn't enough. And more strain does not automatically equal more improvement. At some point, the brain and body have to recover from what we've asked them to do And that's where today's episode begins with the back end of the movement loop. WHERE THIS JOURNEY IS GOING Before we move into today's episode, I want to zoom out for a moment and share where I believe this entire journey is taking us. Because as we've been building The Brain's Operating System for Human Performance—making sense of the interviews we've gathered over the past seven years and organizing them into five phases we can all understand and apply—I realized we are doing something much bigger than simply reviewing past episodes. I had to stop for a moment and look at what we've built so far. And that's when something became clear: We are mapping a journey. We aren't finished yet—we are only in Phase 3—but as we continue into Phases 4 and 5, I think you'll begin to see the bigger picture. This is about more than learning how the brain works or connecting social and emotional learning skills to our daily lives. It's about asking: What will we actually do with everything we've learned once we've traveled through all five phases? That's what led me to what I'm calling The Journey of the Mind. We could just as easily call it The Journey of the Brain because we now understand how deeply connected the mind and brain are.[i] But for me, Journey of the Mind has a much older meaning. That phrase takes me all the way back to the late 1990s, when I had the opportunity to watch an unpublished video program with that title, created by my mentor, Bob Proctor. I had no idea where that experience would lead me. But it planted a seed. It encouraged me to stop looking outside of myself for every answer... and to begin looking inward. To become curious about my thoughts. My beliefs. My habits. My potential. And ultimately, the relationship between what happens inside of us and the results we create outside of us. That idea influenced my early writing and eventually became part of the path that led me here. And now, all these years later, I can see that the podcast has evolved into its own Journey of the Mind. Only now, we have neuroscience to help us understand what is happening along the way. We have hundreds of experts. Years of research. Stories. Experiments. Data. And our own lived experience. The five phases give us a way to bring all of that together. We began with Regulation and Safety, because before we can grow, the nervous system needs a stable foundation. Then we moved into Neurochemistry and Motivation, where we explored what drives our behavior. Now, in Phase 3, we are looking at Movement, Learning and Cognition—how experience changes the brain and how recovery and adaptation help us build greater capacity. Next, we'll move into Connection, Emotion and Social Intelligence, because none of us develops in isolation. And finally, we'll reach Integration, Meaning and Human Performance, where these systems begin to come together. And when we reach the end of Phase 5, I want to bring the entire journey into something practical. THE JOURNEY OF THE MIND WORKBOOK I'm currently developing a companion workbook for these five phases. The Journey of the Mind Workbook will help us take what we've learned and apply it to our own lives through a simple process: Understand. Reflect. Apply. Measure. Become. Understand the science. Reflect on our own patterns. Apply what we are learning. Measure what changes. And then ask the bigger question: Who are we becoming? Because the goal isn't simply to know more about neuroscience. It's to use what we know. To identify our gaps. Recognize what is working. Build a clearer understanding of how we learn, recover, connect, perform, and grow. And become more intentional about the future we are creating. The workbook is still taking shape, but it's coming. And my hope is that when we reach the end of these five phases, we won't just have more information. We'll have a map. A clearer understanding of our brain. A deeper understanding of ourselves. A way to measure our growth. And a framework for becoming who we are capable of being. Now, let's return to where we are today... Phase 3: Movement, Learning and Cognition. Before we go further, I want to give you a quick roadmap for today's episode. We're going to explore Kristen Holmes' work through 15 short parts, each one helping us move step-by-step through the recovery and adaptation side of the Movement Loop. (The left side of the loop). We'll begin by clarifying the difference between readiness and adaptation. Then we'll look at the stimulus–recovery–adaptation cycle, revisit Kristen's original idea that what gets measured gets improved, and connect that to what I've learned from tracking my own data over the past five years. From there, we'll explore the difference between training harder and training smarter, why movement is information, why the goal is not maximum strain, and how these same principles apply to learning and performance far beyond exercise. We'll also return to one of my favorite ideas from Kristen's original interview: Your competitive advantage is often built in your downtime. And finally, we'll bring everything back to the Movement Loop and ask the question that really matters: Is what I'm doing building more strain—or building greater capacity? So think of these 10 parts as a guided walk through the second half of the loop... from recovery... to adaptation... to performance... and ultimately to greater capacity. PART 1 — WHY ARE WE RETURNING TO DR. KRISTEN HOLMES? When we first interviewed Dr. Kristen Holmes in 2021 for EP 134[ii], she was Vice President of Performance Science at WHOOP. At the time, I had recently turned 50. I purchased WHOOP because I wanted to improve what I knew was my weakest link: sleep. And in that original conversation, Dr. Holmes introduced ideas that I've now carried with me for more than five years. One of them was this: “What gets measured gets improved.” Another was the idea that what we do in our downtime may actually give us our greatest competitive advantage. At the time, I understood this at one level. Sleep matters. Recovery matters. Strain matters. Your habits outside of the workout matter. But after five years of looking at my own data, I understand her message differently. And I think this is one of the most important things about revisiting experts over time. We hear something at one stage of our development... and then years later, we hear the same idea again with an entirely different level of understanding. We revisited this same 2021 interview earlier in this season during Phase 1: Regulation & Safety on EP 390.[iii] So why are we covering this topic again? Because I realized that Dr. Holmes' work sits at a critical intersection inside our Brain's Operating System. In Phase 1, her work helped us understand regulation and readiness. Her message was: Can your system handle what you are asking it to do today? But in Phase 3, the question changes. Now we're asking: Is what I'm doing today actually helping my system adapt? That's very different. In Phase 1, recovery helped us understand whether the system was ready. In Phase 3, recovery helps us understand whether the system is changing. And that's why we're returning to Dr. Kristen Holmes. Not to repeat what we learned. But to take it one level deeper. Just a note here: while I've been using WHOOP to measure my movement, sleep, strain, and recovery, WHOOP is only one tool. There are many other ways to track these patterns—from other wearable devices and apps to simple measures like sleep duration, resting heart rate, exercise intensity, energy levels, and how recovered you feel. The important point isn't the device you use. It's learning to pay attention to your own patterns and using that feedback to make better decisions. PART 2 — READINESS VS. ADAPTATION Now let's return to the Movement Loop we opened this episode with: Movement → Brain Activation → Attention → Learning → Recovery → Adaptation → Performance → Greater Capacity In our last episode, Dr. John Ratey helped us understand the front end of this loop—how movement activates the brain, supports attention, and creates the conditions for learning. Today, Dr. Kristen Holmes helps us move into the recovery and adaptation side of the loop—what happens after we create the stimulus. This is where we ask a different kind of question. In Phase 1, we looked at Kristen's work through the lens of readiness: What is my capacity today? How much strain can I tolerate? How well did I sleep? What does my HRV tell me? How recovered am I? Do I have the capacity to push? Or would backing off today serve me better? That was the Phase 1 question: Am I ready? But now, in Phase 3, we move one step further around the loop. Now we are asking: Am I adapting? Is the movement I'm doing helping me become stronger? More resilient? More efficient? Better able to recover? More capable than I was before? That is the shift from readiness to adaptation. And this is where Dr. Kristen Holmes' work becomes essential to Phase 3. Because movement may provide the stimulus... but recovery is what gives the brain and body the opportunity to respond to that stimulus, adapt, and ultimately build greater capacity. Or would backing off today serve me better? That was our Phase 1 lens. And it was foundational. Because if the nervous system is depleted, overstressed, or under-recovered, everything downstream is affected. But Phase 3 takes us another step forward. Now we are not only asking: Am I ready? We are asking: Am I adapting? ADAPTATION asks: What is changing because of what I repeatedly do? Am I becoming stronger? More resilient? More efficient? Better able to tolerate stress? Better able to recover? More capable than I was before? And this is where I think recovery is frequently misunderstood. Recovery isn't simply what happens when we stop working. Recovery is not the opposite of performance. Recovery is part of the process that creates future performance. That distinction changes everything. Because the goal is not simply to recover enough to get through today. The goal is to recover in a way that allows the brain and body to become better prepared for tomorrow. So I want to give you one sentence to keep in mind throughout this entire episode: Movement provides the stimulus. Recovery allows the adaptation. That's where Kristen Holmes' work enters Phase 3. Dr. Ratey helped us understand why movement activates the brain and creates the stimulus for change. Dr. Holmes helps us to understand what has to happen afterward if that stimulus is going to become something useful. Something the body can integrate. Something the brain can learn from. Something that eventually becomes greater capacity. PART 3 — THE STIMULUS–RECOVERY–ADAPTATION CYCLE Think about exercise for a moment. When you challenge your body, you create stress. That's not necessarily a bad thing. In fact, some level of challenge is exactly what we need. It's called hormesis, right? The challenge is the signal. It tells the system: Something is being asked of me. But the signal alone isn't what we are looking for. What matters is what your body does afterward. You place a demand on the system. Then the body needs time and resources to respond to that demand. We can think of it very simply: STIMULUS → RECOVERY → ADAPTATION → GREATER CAPACITY The stimulus is the challenge. Recovery is the response period. Adaptation is the change. And greater capacity is the result. The purpose of training isn't simply to create more strain. (Which is what I did for years). The purpose is to create a strain that your system can successfully recover from and adapt to. And that idea changed the way I began looking at my own movement. For years, I thought: Harder must be better. Longer must be better. More must be better. If I could hike for three hours, that had to be better than walking for one. If I could push harder, I assumed I would get better results. If I felt exhausted after a workout, I often assumed that meant I had accomplished more. But the data started showing me something different. Sometimes more strain simply created... more strain. And if I wasn't sleeping enough...(because I was repeating the same thing without enough rest) if I wasn't recovering... if I was stacking high strain on top of stress... then I wasn't necessarily building greater capacity. I could actually be interrupting the very adaptation I was trying to create. This is why one of the most important questions in Phase 3 becomes: How much challenge can my system absorb, recover from, and adapt to? Not: How much can I force myself to do? And this takes us directly back to the lesson Kristen Holmes gave us five years ago. Because if we want to know whether the stimulus we're creating is actually working... we need feedback. We need to see the patterns. We need to understand the relationship between what we do and how our system responds. Which brings us to Part 4: PART 4 — WHAT GETS MEASURED GETS IMPROVED In our Phase 1 episode with Dr. Holmes, I shared something that has become very important to me over the past five years. Once you begin measuring your sleep, your recovery, your strain, and your habits... you stop guessing. And when you stop guessing, patterns begin to emerge. For me, some of those patterns took years to understand. I began seeing that: Too much strain + not enough sleep = poor recovery. Over and over again. I knew intuitively that I was pushing too hard. But knowing something and changing behavior are two very different things. The data eventually forced me to look at the pattern honestly. There were times when I was training hard... waking early... cutting sleep short... and then wondering why my recovery didn't improve. I was giving my system a stimulus. But I wasn't giving it enough opportunity to adapt. That distinction matters. Because the goal is not simply: How much can I do? The better question is: How much can I do, recover from, and adapt to? That is a completely different way of approaching human performance. PART 5 — MY UNDERSTANDING OF RECOVERY HAS CHANGED When I first bought WHOOP in 2021, my weakest link was sleep. I knew I needed to improve it. And I did. Not perfectly. But significantly. What I find interesting now is that as one weakness improves, another one becomes easier to see. That's the value of measurement. Your weakest link can change. In 2021, mine was sleep. Today, I can see other areas much more clearly. Strength training is one. Balancing different kinds of movement is another. And this is where I began looking beyond total exercise time. Instead, I started asking: How much time am I spending in lower intensity movement? How much time am I spending at higher intensity? What happens to my recovery when I increase strain? How much sleep do I need after harder training? How quickly do I recover? What habits seem to help me recover faster? What habits tank my recovery? That's a completely different mindset than: Did I work hard today? PART 6 — TRAIN HARDER VS. TRAIN SMARTER One of the biggest lessons I pulled from Kristen Holmes' work was the difference between training harder and training smarter. In our Phase 1 review, I shared one example that really challenged my assumptions. I went on a walk along the canal near my house. Nothing extreme. I was walking my dogs and wearing a weighted vest. And during this much more moderate activity, I was able to reach Zones 4 and 5 for short periods. That surprised me, because those higher-intensity zones could sometimes be difficult for me to reach even during much longer hikes. I noticed the same thing when I started comparing different trails here in Arizona. When I first moved to AZ, Camelback Mountain—especially the Echo Canyon Trail—was my go-to hike. I used to hike it after work and again on the weekends. It was short, steep, and intense—about a 2.5-mile round trip on Echo Canyon, with the Cholla side a bit longer. So when I later moved to another part of the Valley and started hiking Telegraph Pass at South Mountain, I initially thought: This isn't going to give me the same workout. Telegraph Pass felt less intense. It didn't have that same steep, all-out challenge I was used to on Camelback. But once I started measuring my hikes, or learning new trails that were longer, I saw something I didn't expect. The longer, lower-intensity hikes were sometimes producing more overall strain than the shorter, harder hikes. That honestly shocked me. Because I had always assumed that if something felt harder, it must be giving me better results. But the data showed me that wasn't always true. A longer period of sustained effort—even at a lower intensity—could place a greater total load on my system than a shorter burst of very difficult exercise. And that taught me something important: How hard something feels in the moment is not always the same thing as the total load it places on your body. That was one of the moments when measurement changed the way I thought about exercise. I stopped asking only: How hard did that feel? And started asking: How did my body actually respond? And this is where data becomes useful. Not because the number knows everything. But because the number can reveal something we might otherwise miss. It can become feedback. And feedback helps us learn. PART 7 — MOVEMENT IS INFORMATION Movement is not just calories burned. I hardly ever think about calories anymore. There was a time when I could tell you almost exactly how much effort it took to burn off certain foods. But I think about movement very differently today. Movement is not punishment for what we ate. Movement is not simply exercise. Movement is information. Every time we move, we send signals to the brain and body about the demands being placed on the system. How much strength do I need? How much endurance? How much balance, coordination, speed, or cardiovascular capacity? And when we repeatedly expose ourselves to manageable challenge, the system begins to learn from those signals. It responds. It adjusts. And, with adequate recovery, it adapts. So movement isn't just something we do to burn energy. Movement is one of the ways we teach the brain and body what we want them to become capable of doing.   PART 8 — THE GOAL IS NOT MAXIMUM STRAIN This brings me to what may be the biggest takeaway from today's episode. The goal is not maximum strain. The goal is the right amount of strain for your current capacity. Because too little challenge may not create enough stimulus. But too much challenge without adequate recovery can work against the very adaptation we're trying to create. And this is where Kristen Holmes' message about strain and recovery becomes so powerful. In Phase 1, we used recovery to ask: Should I push today? In Phase 3, we can use recovery to ask: Is my current training producing the adaptation I want? That is a much bigger question. And it applies far beyond exercise. PART 9 — THE SAME PRINCIPLE APPLIES TO LEARNING Think about learning. We don't learn best by forcing information into the brain endlessly without rest. We need exposure. Attention. Practice. Then space. Sleep. Recovery. Integration. And then we return to the material again. Spaced Repetition. The brain changes through repeated cycles of challenge and recovery. So while we're talking today about Kristen Holmes, recovery, movement, and strain... the same architecture appears in learning. It appears in work. It appears in leadership. It appears in stress management. It appears almost anywhere humans are trying to grow. Challenge alone doesn't guarantee growth. Challenge + recovery + repetition creates the conditions for adaptation. PART 10 — YOUR COMPETITIVE ADVANTAGE IS STILL BUILT IN YOUR DOWNTIME One of my favorite ideas from my original conversation with Kristen was something we revisited in Phase 1. Listen to Dr. Holmes' CLIP here. She talked about the importance of what we do in our downtime. That what happens outside of the performance itself may give us our competitive advantage. Five years later, I think I finally understand how deep that idea goes. Your workout may last an hour. Your hike may last two hours. Your presentation may last 45 minutes. Your game may last an afternoon. But adaptation is happening across the rest of the day. What are you doing with the other hours? Are you sleeping? Hydrating? Fueling? Managing stress? Allowing the nervous system to come back down? Giving the body what it needs to repair? That downtime isn't empty time. It's part of the training. PART 11 — RECOVERY IS AN ACTIVE PROCESS This is another mindset shift that helped me. I used to think of recovery as: Doing nothing. Resting. Taking a day off. But recovery can actually be very intentional. For me, over the past several years, that has included things like: prioritizing sleep hydration meditation breathing spending time outside lower-intensity movement infrared sauna red light therapy And again, the point isn't that everyone should copy my routine. The important question is: What actually helps your system recover? That takes us back to one of the central ideas of our recent Bonus Episodes. PART 12 — FIND YOUR GAP In Bonus Episode 2[iv], we introduced the idea of finding your gap. Instead of copying someone else's recipe for high performance, identify the variable that is currently limiting you. Maybe your gap is sleep. Maybe it's hydration. Maybe it's high stress. Maybe it's too much intensity. Maybe it's not enough movement. Maybe it's inconsistent recovery habits. Maybe it's strength. The point is that your gap is personal. And it can change. This is one of the most useful things measurement can give us. It can show us: Where is the breakdown in my loop? Let's return to the Movement Loop. Movement → Brain Activation → Attention → Learning → Recovery → Adaptation → Performance → Greater Capacity Where is your gap? Are you not moving enough? Are you moving but not recovering? Are you recovering but not challenging yourself enough to create adaptation? Are you pushing constantly without allowing your system to consolidate the gains? If you can locate your gap, you know where to begin. PART 13 — THE MOVEMENT LOOP THROUGH DR. KRISTEN HOLMES Let's walk through the entire loop now through the lens of Dr. Ratey and Dr. Holmes' work. MOVEMENT We create a stimulus. We challenge the brain and body. BRAIN ACTIVATION Movement changes our physiological and neurological state. This is where Dr. Ratey's work helps us understand why movement prepares the brain. ATTENTION An activated brain is better positioned to engage. LEARNING The brain receives information and experience. But learning isn't finished simply because we experienced something. RECOVERY Now the system needs space. This is where Kristen Holmes enters the loop. How well did we sleep? How much stress are we carrying? What was our total strain? How prepared is the system to absorb what we've done? ADAPTATION This is where the system changes. Over time, repeated cycles of challenge and recovery create new capacity. PERFORMANCE We begin to see the result. We move differently. Think differently. Learn more efficiently. Handle greater demands. Recover faster. GREATER CAPACITY And this is what makes the loop a loop. Because now tomorrow's starting point may be different from yesterday's. The system has adapted. So we can begin again. The WHOOP wearable device may have started with elite athletes, but optimizing performance isn't only for elite athletes. Any of us can measure our patterns, learn from the feedback, and use that information to build greater capacity. PART 14 — THIS CHANGES HOW I THINK ABOUT PERFORMANCE For most of my life, I thought performance was primarily about effort. Work harder. Try harder. Push harder. And effort still matters. But effort without adaptation can become a dead end. What I'm learning through this phase is that performance is much more dynamic. You need the stimulus. You need the challenge. You need the work. But you also need recovery. Because recovery is what allows the system to absorb the work. And that leads me to an important sentence I want us to remember: The goal isn't to prove how much stress you can tolerate. The goal is to become capable of more over time. That's adaptation. PART 15 — FIVE YEARS LATER, DR. HOLMES'  MESSAGE MEANS SOMETHING DIFFERENT When we first interviewed Kristen Holmes in 2021, the idea that what gets measured gets improved resonated with me immediately. That idea is partly why I bought a wearable device in the first place. I wanted data. I wanted answers. I wanted to improve sleep. But five years later, I think the lesson is bigger than measurement. Measurement itself isn't the goal. The goal is feedback. And feedback only becomes useful when we do something with it. Measure. Write it down somewhere. Observe what's happening month to month and year to year. Adjust. Recover. Adapt. Repeat. Measurement closes the learning/performance loop. That's why Dr. Holmes' work was worth revisiting here in Phase 3. Not simply because she studies recovery. But because measurement gives us information about whether the behaviors we repeat are actually creating the changes we want. PRACTICAL APPLICATION — HOW TO USE THIS THIS WEEK So let's make this practical. You do not need WHOOP. You do not need a wearable. You don't need complicated equipment. You simply need to start paying attention. Identify your current stimulus. What are you asking your body and brain to adapt to right now? Maybe it's: exercise strength training a new learning goal a demanding work schedule stress adapting to intensive heat in your new sauna Know what you're asking the system to do. Identify your recovery. Ask: How am I sleeping? How am I managing stress? Am I giving myself enough downtime? How do I feel the day after harder efforts? What patterns do I notice? Watch the relationship between effort and recovery. Does more effort always give you better results? Or is there a point where more becomes counterproductive? Find your gap. What is your weakest link right now? Don't try to fix everything. Start there. Look for evidence of adaptation. Ask yourself: Am I becoming more capable? Can I handle something today that used to be difficult? Am I recovering faster? Am I stronger? More focused? More resilient? If the answer is yes, your loop is working. REVIEW AND CONCLUSION To review and conclude this week's episode 405,  let's bring this episode together. We brought Dr. Kristen Holmes back into our roadmap intentionally. In Phase 1: Regulation and Safety, Dr. Holmes helped us understand recovery as readiness. Sleep. HRV. Strain. Stress. Recovery. The question was: Is the system prepared for today? Today, in Phase 3: Movement, Learning and Cognition, we've looked at those same ideas through a different lens. Now the question is: Is the system adapting for tomorrow? That's the progression. Dr. John Ratey helped us understand that movement provides the brain with a powerful stimulus. Kristen Holmes helps us understand that the story doesn't end with the stimulus. We need recovery. Because: Movement provides the stimulus. Recovery allows the adaptation. Adaptation improves performance. Performance builds greater capacity. And then the loop begins again. ONE QUESTION TO TAKE WITH YOU Before you move on with your day, I want you to ask yourself one question: Am I creating more strain…or am I creating more capacity? They are not the same thing. You can push harder without improving. You can work longer without adapting. You can accumulate strain without building capacity. The goal is not simply to do more. The goal is to create a system where you can become more. FINAL TAKEAWAY And this brings us right back to Kristen Holmes's message from 2021: What gets measured gets improved. But today, I would add something to it: What gets measured can be adjusted. What gets adjusted can be repeated (in this new way) And what gets repeated—paired with the right amount of recovery—can become adaptation. That is how capacity grows. And that is where Kristen Holmes fits into Phase 3—not simply as an expert on recovery, but as a critical part of the science of change. And this idea—turning what we measure into meaningful change—is also shaping the larger vision for this podcast. At the start of this episode, we mentioned I'm developing a companion workbook called Journey of the Mind—a practical guide designed to help us move beyond simply listening to these ideas and begin applying them in our own lives. The workbook will guide us through five steps to apply what we have covered on this podcast. Understand. Reflect. Apply. Measure. Become More. With each episode we've covered. And this workbook began with an unexpected spark of inspiration. So, I want to offer one quiet acknowledgment: To the person who quietly helped illuminate this path for me—thank you. Sometimes, the people who influence the direction of our lives may never fully realize what their presence helped awaken. My vision from that the spark of inspiration I received will travel through this work and reach you listening—inspiring you to move forward on your own path and create a life that is more intentional, meaningful, and fulfilling than the one you knew before. Because inspiration doesn't end with the person who first awakens it. It moves through us. And when we act on it, one spark can grow into something that serves many others—far beyond what either person could have created individually. We'll explore the transformative power of human connection more deeply in Phase 4. Then, in Phase 5, we'll examine how connection, meaning, and contribution can become something that continues growing beyond us. But until then, we'll continue building this journey—one insight, one application, and one measurable change at a time. COMING NEXT Before we move on to Dr. John Medina and the next part of the Movement Loop, we'll cover our next Bonus Episode and show you what adaptation can actually look like in real life. In Bonus EP 3, I'm going to take you inside one of the clearest changes I've seen in my own data over the past several years: my resting heart rate. We'll look at where it started, how it changed, what may have contributed to that change, and why resting heart rate can become a useful window into how the body is adapting over time. Because this is really what Phase 3 is about. Not simply moving more. Not simply collecting data. But asking: Is what I'm doing actually changing my capacity? Then, for EP 406 we'll return to the research of Dr. John Medina and explore the next critical link in the Movement Loop: Attention. Because movement can activate the brain—but activation alone doesn't guarantee learning. The brain must first notice what matters. It must direct its attention. Hold that attention long enough to encode new information. And return to that information if it is going to become something we can remember and use. Dr. Ratey helped us understand how movement prepares the brain. Dr. Kristen Holmes helped us understand how recovery allows the brain and body to adapt. And Dr. Medina will help us understand what happens between those two points: How does an activated brain turn experience into learning? Because movement may open the door— but attention determines what enters and stays behind that door. And we'll reinforce one of the central ideas of this journey: What we repeatedly do shapes who we become. The question is: Are those repeated actions expanding our capacity and moving us toward our highest level of performance—or quietly holding us back? That's where we'll turn next as we continue building the Movement Loop. I'll see you next time. EP 405 — KEY TAKEAWAYS ✔ Why Kristen Holmes belongs in both Phase 1 and Phase 3 ✔ The difference between recovery for readiness and recovery for adaptation ✔ Why movement alone does not create improvement ✔ The relationship between stimulus → recovery → adaptation → greater capacity ✔ Why the goal is not maximum strain, but the right dose of strain ✔ How recovery completes the Movement Loop ✔ Why your weakest link can change as you improve ✔ How measurement provides feedback for better decisions ✔ Why downtime is part of the performance process ✔ The difference between accumulating strain and building capacity THE MOVEMENT LOOP Movement → Brain Activation → Attention → Learning → Recovery → Adaptation → Performance → Greater Capacity → Repeat Remember: Movement provides the stimulus. Recovery allows the adaptation. The goal isn't maximum strain. The goal is greater capacity. RESOURCES: Watch the full interview from 2021 here https://www.youtube.com/watch?v=TOgivjYhhW8 CLIP 1 Dr. Kristen Holmes https://www.youtube.com/shorts/Lg7FiWJKZc4 Phase 1: Regulation & Safety The Foundation Core Question: Is the nervous system safe enough to learn? Everything begins with regulation. Before we can focus, learn, lead, or perform, the brain first asks one fundamental question: Am I safe? Throughout Phase 1, our guests showed us that regulation isn't simply about reducing stress—it's about creating the biological conditions that allow the brain to learn, adapt, and thrive. Together we explored: Baland Jalal – how sleep, curiosity, imagination, and creativity prepare the brain for learning. https://andreasamadi.podbean.com/e/hypnagogic-genius-capture-your-best-ideas-at-the-edge-of-sleep/ Dr. Bruce Perry – why regulation, rhythm, and relationships form the foundation of every healthy nervous system.  https://andreasamadi.podbean.com/e/safety-first-why-a-regulated-brain-is-the-key-to-learning/ Dr. Sui Wong – how lifestyle medicine and autonomic balance build lifelong brain resilience. https://andreasamadi.podbean.com/e/your-eyes-the-brain-s-early-warning-system/ Rohan Dixit – how heart rate variability gives us real-time feedback on our ability to regulate stress. https://andreasamadi.podbean.com/e/breathe-to-reset-how-hrv-tech-reveals-hidden-stress/ Dr. Kristen Holmes – how recovery metrics reveal our physiological readiness to perform. https://andreasamadi.podbean.com/e/kristen-holmes-from-whoopcom-on-unlocking-a-better-you-measuring-sleep-recovery-and-strain/ Dr. Antonio Zadra – how sleep and dreaming consolidate memories, regulate emotions, and generate insight. https://andreasamadi.podbean.com/e/when-brains-dream-how-sleep-integrates-emotion-insight-and-creativity/ Together these conversations taught us that sleep and stress regulation aren't optional—they're the operating system that allows every higher brain function to work. Phase 2: Motivation & Neurochemistry The Direction Core Question: What moves us into action? Once the brain feels safe, it becomes ready to pursue goals. In Phase 2, we explored the internal chemistry that transforms intention into action. Our experts helped us understand that sustainable motivation isn't about willpower—it's about aligning our beliefs, thoughts, attention, energy, and movement. Together we discovered: Bob Proctor — our beliefs determine the direction of our lives. https://andreasamadi.podbean.com/e/belief-first-the-neuroscience-of-motivation/ Dr. Carolyn Leaf — our thinking literally changes our brain chemistry. https://andreasamadi.podbean.com/e/thoughts-as-biology-how-your-mind-shapes-neurochemistry/ Dr. John Medina — attention determines what the brain encodes and remembers. https://andreasamadi.podbean.com/e/theory-of-mind-the-missing-link-between-attention-reward-and-motivation Dr. Anna Lembke- Dopamine, Motivation and Why the Brain Repeats Behavior https://andreasamadi.podbean.com/e/dopamine-nation-the-pleasure%e2%80%93pain-balance-that-drives-motivation/ Dr. Friederike Fabritius — managing our energy allows high performance to become sustainable. https://andreasamadi.podbean.com/e/fun-fear-focus-closing-the-motivation-loop/ Dr. Chuck Hillman & Paul Zientarski — movement activates the brain, preparing it to learn. https://andreasamadi.podbean.com/e/move-to-learn-how-movement-activates-the-brain-and-fuels-motivation/ By the end of Phase 2, we introduced what became The Motivation Loop, showing how beliefs influence thoughts, thoughts influence actions, actions create results, and results reinforce future beliefs. Phase 3: Movement, Learning & Human Performance The Transformation Core Question: How does movement change the brain—and how does recovery transform that change into performance? Now we're taking the next step. Phase 3 builds on everything we've learned so far. If Phase 1 created a regulated nervous system... If Phase 2 created motivation and direction... Phase 3 explains how the brain and body actually become stronger. Together we've explored this process through conversations with: Dr. Chuck Hillman & Paul Zientarski — why movement activates the brain before learning. https://andreasamadi.podbean.com/e/movement-first-how-a-20%e2%80%91minute-walk-lights-up-the-brain/ Dr. John Ratey — how exercise builds a healthier, younger brain. https://andreasamadi.podbean.com/e/movement-matters-how-every-move-rewires-the-brain/ Dr. Kristen Holmes — why recovery determines adaptation and readiness. Dr. John Medina — how attention transforms movement into lasting learning. Jason Whitrock — how metabolism and cellular energy fuel long-term performance. WHERE WE ARE GOING NEXT Phase 4 — Connection, Emotion & Social Intelligence The Human System Core Question: How do we thrive with other people? The brain didn't evolve in isolation—it evolved through relationships. In Phase 4, we'll explore emotional intelligence, empathy, communication, trust, leadership, and psychological safety to understand how our relationships shape learning, well-being, and performance. Phase 5 — Integration & Human Performance The Complete System Core Question: How do all the systems work together? In our final phase, we'll bring everything together—regulation, motivation, movement, emotion, relationships, learning, and recovery—into one integrated framework. We'll discover how these systems work together to create measurable improvements in our well-being, achievement, leadership, productivity, and results. REFERENCES: [i] A Neurologist Looks at Mind and Brain, published October 1, 2003, by Phirose Hansotia.   [ii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 134 with Dr. Kristen Holmes “Unlocking a Better You: Measuring Sleep, Recovery and Strain.”  https://andreasamadi.podbean.com/e/kristen-holmes-from-whoopcom-on-unlocking-a-better-you-measuring-sleep-recovery-and-strain/   [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 390 https://andreasamadi.podbean.com/e/what-gets-measured-gets-improved-sleep-recovery-peak-performance/   [iv]Neuroscience Meets Social and Emotional Learning Podcast BONUS EP 2 https://andreasamadi.podbean.com/e/find-the-gap-how-recovery-unlocks-predictable-performance                      

Before I decide what I'm dealing with, I need to measure the situation and get accurate information. Measurement creates clarity, and clarity gives me a stronger foundation for making decisions and taking action. If I judge too early, I'm making decisions from incomplete or inaccurate information. And when the information is bad, everything that follows can be tainted. Show Notes: [02:42]#1 Measurement produces facts.  [08:22]#2 Judgment often reflects emotion. [13:30]#3 What gets measured can be improved. [15:12] Recap Next Steps: --- Execution is not a talent.   It is a standard. If your results don't match your ability, something in your approach is out of alignment. Most people do not have a motivation problem.   They have a consistency problem. Power Presence is the system for operating with greater discipline, clarity, structure, and execution under pressure. Learn more: → http://www.PowerPresenceProtocol.com  Know what to do but not always doing it?  Measure your execution at → http://RateMyExecution.com. Get Dre's free Daily Game email at http://WorkOnMyGame.com. Every day you'll receive one practical lesson on leadership, mindset, discipline, and execution to help you perform at a higher level. No fluff. Just game

Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack—a future scenario characterized by concentrated control driven by public, civic, and government interests. They discuss how nation-states are asserting control over critical AI dependencies like compute, data, and security, how this fragments the global internet into regional intelligence ecosystems, and what this geopolitical shift means for global brands, agencies, advertising infrastructure, and media measurement.Key Topics DiscussedDefining The Sovereign Stack: How governments maintain control over the intelligence supply chain (compute, data, digital identity, cybersecurity) without necessarily owning every AI model outright.Geopolitical Regionalization: How AI environments will reflect regional values and state priorities across the US, Europe, China, and the Global South.Cybersecurity as a Catalyst: How threats to critical physical and civic infrastructure (water systems, healthcare, utilities) accelerate state intervention and state-guaranteed AI defense.Capital and Infrastructure Demands: The massive physical investments required for data centers, power grids, and chip supply chains, alongside potential new tax policies on automated productivity.Open Source Models & State Sovereignty: Using open-weight models to reduce national dependence on foreign platforms and keep sensitive data local.Impact on Global Advertisers and Agencies: Navigating fragmented local jurisdictions, maintaining universal brand identity while localizing AI execution, and the evolving role of agencies as systems integrators and diplomatic partners.Backcasting Timeline (2026–2035): The five-stage progression from early public-private partnerships to nationalized champions, AI-native states, and international AI trade agreements.Strategic Actions for Marketers: Building a sovereign-ready commercial stack, managing state-affiliation brand risks, and tracking key policy signals.Chapters00:00 - Introduction & Welcome 01:16 - What is The Sovereign Stack? 02:30 - Ownership vs. Control over AI Dependencies 04:41 - Living in 2035: Borders on the Intelligence Layer 05:31 - Geopolitical Divergence: US, Europe, China, and the Global South 08:08 - Current Signals of Government AI Intervention 13:31 - Cybersecurity as the Catalyst for State Involvement 17:06 - Physical Infrastructure: Compute, Silicon, and Chips 19:09 - The Positive Vision for Sovereign AI 21:42 - How Governments Currently Shape Advertising 25:53 - Impact on Global Brands and Marketing Strategy 28:51 - Media Ecosystems, Clean Rooms, and Measurement 30:02 - Backcasting Timeline: From 2026 to 2035 34:02 - Three Strategic Actions for Advertisers Today 37:16 - Media Recommendations and Closing Remarks

Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift from audio to video, social clips, HLS, and why advertisers still need reliable performance data.The conversation then turns to the changing ad tech landscape, including the open web, Nielsen's acquisition of DoubleVerify, measurement industry pressure, The Trade Desk's earnings, PubMatic, Viant, and advertising to AI agents. Takeaways: Video is expanding podcast audiences, but it is also creating new measurement silos across YouTube, Spotify, Apple, and other platforms. Podcast attribution can use RSS prefixes, pixels, and listener-level signals, but those approaches become harder as consumption spreads beyond traditional RSS. Promo codes and vanity URLs capture only part of podcast-driven conversions, making more sophisticated attribution important for performance advertisers. Measurement can unlock more advertiser investment, while independent measurement and trust remain major industry concerns. Ad tech is shifting toward CTV, retail media, apps, creator channels, and AI while traditional open-web and measurement businesses face increasing pressure. Chapters:00:00 Welcome and Episode Introduction02:04 Marketecture Live Chicago03:08 Meet Matthew Drengler, Head of Partnerships at Podscribe04:43 What Podscribe Does05:45 Why Podcasts Are Moving to Video07:56 The Growing Podcast Platform Problem08:32 Apple HLS and the Future of Video Podcast Measurement09:58 What Actually Counts as a Podcast?11:41 Should Social Clips Be Part of Podcast Ad Packages?13:15 Why Social Podcast Clips Are Hard to Measure15:07 How Podcast Attribution and Incrementality Work18:02 Should Podcasts Be Treated Like Influencer Marketing?20:27 Why Better Measurement Unlocks Advertising Budgets20:47 Networks, Independent Podcasts and Performance22:17 AI-Powered Podcast Ad Verification23:55 Spotify's Podcast Ad Skip Discussion26:07 Ad Tech News Begins26:51 Is the Open Web Dying?34:38 Phia and the Cookie-Stuffing Controversy37:36 Nielsen Acquires DoubleVerify40:19 Independence and Trust in Measurement43:40 Comscore and the Measurement Market Shakeup45:45 Viant's Measurement Layoffs and AI Push46:33 The Trade Desk Earnings Breakdown50:03 PubMatic's Growth and Agentic Opportunity51:26 Viant, CTV and the MySpace Question54:00 Perplexity, Mobian and Ads Targeted to AI Agents55:47 Closing With Matthew Drengler Ari Paparo, Eric Franchi, Matt Drengler Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In Episode 680 of the New Media Show, host Rob Greenlee welcomes Steven Goldstein, founder and CEO of Amplifi Media, for a timely, future-leaning discussion. We have entered the Liquid Content Era. A podcast conversation can now become an audio episode, full-length YouTube video, Spotify video, Apple Podcasts video, vertical clips, social posts, articles, newsletters, searchable transcripts, and potentially AI-discovered answers. The underlying content may be the same, but the way people encounter and consume it varies by platform. That creates an enormous opportunity for creators. It also creates a measurement problem. Podcasting built much of its advertising business around the download. That metric helped turn an emerging medium into a legitimate advertising marketplace, but Steven argues that it no longer adequately represents how audiences consume modern shows. Downloads were created in an era when bandwidth was limited and podcast applications often downloaded episodes to devices before the listener played them. Today, streaming is increasingly immediate, video consumption is growing, audiences move between devices, and clips can sometimes reach more people than the original episode. The question is no longer simply:  How many times was the podcast downloaded? The better question may be: How many people actually listened to, watched, encountered the advertising, and engaged with the creator's content across the entire media ecosystem? Why advertisers need this change. Large brands already buy television, web, streaming video, social, and other digital media through dashboards that provide comparable impression-based reporting. Podcasting remains fragmented across RSS analytics, platform dashboards, YouTube views, Spotify data, and different definitions of what constitutes meaningful exposure. That fragmentation makes podcast media harder to buy at scale. Steven explains that advertisers do not want separate teams manually reconciling podcast audio, video, clips, and platform metrics. If podcasting wants to attract substantially more advertising investment, it needs to fit more easily into the systems marketers already use. That leads into one of the episode’s central topics: the AMP Accords. The Alliance for Measurement in Podcasting was formed to address three persistent problems: Defining a podcast Standardizing exposure metrics across platforms Creating a more consistent way to evaluate advertising effectiveness. The AMP Accords describe their goal as establishing cross-platform measurement standards spanning open RSS and closed platforms. One of the biggest proposed shifts is moving toward a 30-second play as a standardized exposure metric across audio and video. Steven is less concerned about whether 30 seconds ultimately proves to be the perfect number than he is about establishing a common starting point. Media measurement has always evolved. Steven draws on his experience in radio, where audience measurement moved from handwritten listening diaries to electronic Portable People Meters. The change was disruptive. Some formats gained audience under the new methodology, and others lost it. But advertisers demanded better information, and the industry eventually adapted. Podcasting is facing a similar moment. The industry should not allow the pursuit of a perfect measurement system to delay the adoption of a more useful one. The AMP framework also addresses advertising impressions and audience measurement. That matters because an advertiser ultimately wants to know whether someone actually received an advertising message, not simply whether a media file was automatically delivered to a device. Rob and Steven discuss the tension this creates for established podcast measurement. Some publishers remain strongly committed to the download because it has provided consistency and an open measurement methodology for many years. Steven gives the download credit for helping build the podcast advertising business but believes the medium now needs to move forward. The shift becomes even more important when video enters the equation. YouTube has become a major podcast-consumption platform with sophisticated analytics on views, watch time, audience behavior, retention, and discovery. Spotify has added video. Apple is expanding its video capabilities through HLS. Meanwhile, audiences increasingly move fluidly between audio and video rather than seeing them as completely separate media products. This raises another difficult question: What exactly is a podcast now? The AMP Accords propose a broad podcast definition that encompasses audio or video and open or closed distribution, provided the program remains meaningful without requiring constant visual attention. Steven likes the basic framework but emphasizes that audiences will ultimately shape the word's meaning. People already call shows “podcasts” based on format and experience rather than on technical infrastructure. Most listeners do not know whether a show uses RSS feeds, direct platform uploads, streaming video, or another delivery method. Rob raises a concern about defining podcasting too strongly through an audio lens. If a video must always function perfectly with the viewer's eyes closed, does that discourage creators from investing in richer visual storytelling? That question becomes increasingly important as video production matures. A modern video podcast can include visual demonstrations, graphics, archival material, set design, screen sharing, camera movement, and other elements that provide additional value to the viewer. Rob argues that creators should retain the freedom to build excellent audio and excellent video experiences, even when the two versions are not identical. The discussion then moves to another major part of liquid content: short-form video. Shorts or Clips were initially treated primarily as promotional tools designed to push people toward the full episode. That assumption is changing. Some audience members may never consume the full show. They may know a creator entirely through Shorts, Reels, TikTok, or other excerpts. Steven describes this as both an opportunity and a potential problem. If a creator publishes the four best moments from an hour-long conversation, some viewers may decide those clips provide everything they wanted from the episode. That means short-form may represent a separate audience, not simply a funnel into long-form media. At the same time, social clips have become an increasingly important discovery mechanism. Creators cannot simply ignore the places where audiences spend their time. That is the essence of liquid content: the audience determines where and how the media gets consumed. Artificial intelligence adds another layer. Steven believes creators should increasingly think beyond traditional SEO, Search Engine Optimization, toward AEO, Answer Engine Optimization. AI systems are increasingly becoming discovery engines themselves. Instead of searching through a list of websites or podcast episodes, a user may ask an AI system a specific question and receive a direct answer assembled from available sources. That shift could be especially valuable for niche creators. A podcast with deep authority in a narrow subject may become an important source of AI-generated answers if its content is well-structured, transcribed, accessible, and clearly associated with expertise in that category. Rob expands the discussion into recommendation systems. YouTube already uses AI extensively to determine which content should be presented to which audience. Similar systems will increasingly influence discovery throughout digital media. That creates a harder competitive environment. Steven argues that mediocre content will be crushed. As audiences face effectively unlimited choices and algorithms become better at filtering those choices, simply producing acceptable content may no longer be enough. Shows need differentiation, relevance, expertise, strong personalities, or storytelling that holds attention. That does not mean every successful podcast needs millions of listeners. Steven points to niche podcasts serving highly specific professional communities. A show about HVAC systems may never become a mainstream entertainment hit, but it can still become an extremely valuable business if it reaches the right technicians, manufacturers, buyers, and industry decision-makers. Influence within a valuable niche can matter more than raw audience scale. The conversation closes by examining the tension between short-form and long-form media. Consumers are time-starved. Summaries, clips, AI-generated takeaways, and compressed content are becoming increasingly useful. Yet long-form is not disappearing. Joe Rogan, Acquired, Dan Carlin, and other successful long-form creators demonstrate that audiences will still spend hours with content when the storytelling, expertise, personality, or subject deserves the investment. The real challenge is earning the audience's time. In the Liquid Content Era, creators are no longer simply publishing episodes. They are building adaptable media assets that can move across platforms, formats, screens, algorithms, and audiences. The measurement systems now need to catch up. Topics Covered in This Episode: -What Steven Goldstein means by the Liquid Content Era -Why one piece of content now becomes many media products -Why the podcast download is becoming less representative of consumption -What podcasting can learn from radio and television measurement -Why advertisers need unified cross-platform metrics -The AMP Accords and the future of podcast measurement -The proposed 30-second play standard -Plays, audience, ad impressions, and ad audience -Audio versus video measurement -Apple HLS, YouTube, Spotify, and platform competition -Why the definition of a podcast continues to evolve -Whether video podcasts need to work with the viewer's eyes closed -The difference between clipping content and creating for vertical video -Why clips may represent a separate audience -AI and Answer Engine Optimization -How algorithms increasingly control media discovery -Why mediocre content faces greater pressure -High-value niche content versus mass audience scale -What it takes to create a hit today -Why long-form content can still win Chapter Time Stamp Markers 00:00 Welcome to The New Media Show Episode 680 00:36 The Liquid Content Era needs new measurement 01:10 Introducing Steven Goldstein of Amplifi Media 02:07 Why media has entered the Liquid Content Era 03:18 The New York Times as a liquid content example 04:41 Podcasting moves from audio into multimedia 05:29 Video was always part of podcasting 06:22 Why the download originally made sense 07:13 Streaming changes how podcast consumption is measured 08:08 What podcasting can learn from radio measurement 09:11 From listening diaries to electronic measurement 10:00 Why advertisers need podcasting inside their dashboards 11:05 Audio and video buying remain separated at agencies 12:06 How television moved toward impression-based measurement 13:13 Short-form video enters the podcast media mix 14:12 Introducing the AMP Accords 15:08 What the AMP Accords propose 17:03 What AMP got right and what could go wrong 18:41 Why 30 seconds is a starting point, not the final answer 20:06 Moving beyond the download 21:23 Downloads do not always equal actual listening 22:03 The IAB and industry resistance to changing measurement 23:20 Some shows will gain, and others will lose under better metrics 24:18 Why Steven believes the download cannot be the future 25:11 Consumer behavior is forcing podcasting to change 26:02 Vertical video becomes a major media business 27:01 Can YouTube, Spotify, and Apple align around new metrics? 29:16 Comparing 30-second and 60-second exposure 31:07 Plays, audience, ad impressions, and advertiser needs 32:16 Why advertisers dislike hidden podcast audience numbers 33:07 Measurement matters differently for niche podcasts 34:19 How audiences move between audio and video 36:05 Should audio and video come from the same media file? 37:02 Why measurement does not need to be perfect to improve 38:16 Liquid content keeps expanding into new formats 39:14 What qualifies as a podcast now? 40:02 The audience may ultimately define podcasting 41:35 Does “eyes closed” unfairly prioritize audio? 43:05 Could the new definition weaken video creativity? 44:31 Separate audio and video podcast experiences 46:07 Vertical video versus automatically generated clips 46:52 Are clips replacing the full episode? 48:04 Short-form audiences may be entirely different 49:00 AI enters the Liquid Content Era 49:28 SEO shifts toward Answer Engine Optimization 50:27 AI becomes the first layer of media discovery 51:13 Algorithms judge what audiences see 53:04 Why mediocre content will be crushed 54:02 What qualifies as quality content? 55:04 Niche media does not need mass scale 57:07 How specialized podcasts can build valuable businesses 58:38 Why podcast creation remains flat despite creator growth 1:00:16 Creators no longer need traditional media gatekeepers 1:01:21 What the COVID podcast boom taught the industry 1:02:27 High-value content and why hits are hard 1:03:05 Differentiation as the foundation of a successful show 1:05:05 What television can teach podcasters about format innovation 1:06:22 Why creators compete for increasingly limited audience time 1:07:34 Short-form versus long-form content 1:08:22 Why people increasingly use AI to summarize long content 1:09:08 Joe Rogan, Acquired, and why long-form still succeeds 1:10:05 Gen Z will consume long content when it earns the time 1:11:01 Structured YouTube content versus podcast conversations 1:13:00 Final thoughts on the changing New Media landscape 1:14:00 Where to find The New Media Show Guest: Steven Goldstein, Founder and CEO, Amplifi Media Amplifi Media: https://www.amplifimedia.com About Steven Goldstein: https://www.amplifimedia.com/about Steven Goldstein on LinkedIn: https://www.linkedin.com/in/steven-goldstein-a057b54 Amplifi Media on LinkedIn: https://www.linkedin.com/company/amplifi-media Steven Goldstein is founder and CEO of Amplifi Media and teaches The Business of Podcasting at NYU. His current work focuses heavily on the shift toward cross-platform audio, video, and social distribution, as well as what he describes as the Liquid Content Era. AMP Accords Alliance for Measurement in Podcasting: https://ampaccords.com The AMP Accords focus on three areas: standardizing impression metrics, developing cross-platform performance measurement, and creating a common industry definition of a podcast. Host, Rob Greenlee, and New Media Show Links New Media Show: https://newmediashow.com New Media Show on YouTube: https://youtube.com/@TheNewMediaShow New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee Website: https://robgreenlee.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com AI Disclosure Note: AI tools were used to create a video and audio introduction clip, episode images, help organize and edit this episode and summarize its description, and create chapter markers from the completed Episode 680 transcript. The recorded conversation, human performances, guest perspectives, editorial direction, final review, and responsibility for the published content remain with actual humans Rob Greenlee and Steven Goldstein.The post Liquid Content Era Needs New Measurement | Steven Goldstein, Amplifi Media #680 first appeared on New Media Show.

Anybody who's been in a noisy restaurant can tell you how the acoustics of a built environment can impact individuals in the space. In particular, absorption and diffusion of sounds can greatly affect the acoustics. This episode, the editors of the Special Issue on Sound Absorption and Diffusion: Modeling, Measurement, and Application, Mélanie Nolan (Universidad Politecnica de Madrid), Peter D'Antonio (RPG Acoustical Systems), and Ning Xiang (Rensselaer Polytechnic Institute), share current research in the field. Find all the articles in the special issue here!Read more from The Journal of the Acoustical Society of America (JASA).Learn more about Acoustical Society of America Publications.Music Credit: Min 2019 by minwbu from Pixabay. 

What can healthcare innovators learn from an Olympian?In the opening keynote of the 5th Annual Medical Innovation Olympics #MIO2026 at Rockefeller Center in NYC, two-time Olympian swimmer and NHS UK Advisor Chris Cook shares lessons from elite performance and why they matter for leaders transforming healthcare.From missing a major competition by four-hundredths of a second to becoming a champion, Chris explores resilience, accountability, consistency, courage, teamwork, and incremental improvement - connecting world-class performance to turning ambitious healthcare ideas into measurable patient impact.The conversation concludes with a Q&A on failure, motivation, finding your “North Star,” and why the real gold is not the medal, but who you become in pursuit of something bigger than yourself.CHAPTERS00:00 - The Mindset of People Who Change IndustriesTransformative leaders stay uncomfortable longer than everyone else.00:25 - Welcome to the 5th Annual Medical Innovation OlympicsTim Mikhelashvili opens MIO 2026 with its mission: lasting impact on healthcare, society, and patients.01:44 — Introducing Two-Time Olympian Chris CookChris describes MIO as fundamentally different from a traditional conference: “a competition with purpose.”03:26 — What Olympic Performance Can Teach Healthcare InnovatorsChris' Olympic journey, elite performance lessons, and innovators' larger responsibility.03:51 — The Work Nobody Sees Behind High Performance4:30 a.m. starts, sacrifice, injury, doubt, repetition, and discipline reveal how excellence is built through consistent small decisions.05:19 — Losing by 0.04 Seconds—and the Power of “Yet”After missing a major competition by four-hundredths of a second, Chris hears: you're not good enough yet. Four years later, everything changes.06:30 — From Setback to ChampionChris returns to win two gold medals and a silver—and explains how competitors think and respond differently.07:05 — Innovators See Possibility Before There Is ProofOlympians and innovators pursue possibility while others demand proof—and stay uncomfortable long enough to create change.07:42 — Measurement, Accountability & Healthcare ImpactMeasurement creates clarity. AI, data science, and precision medicine are powerful, but transformation also requires leadership and accountability.09:21 — When Innovation Becomes HumanAccess, quality, and continuity of care are not abstract metrics—they affect patients, families, treatment, and time.09:46 — Three Lessons from an OlympianPressure is a privilege. Consistency beats intensity. Great teams outperform great individuals.10:57 — Courage, Competition & Stepping Into the ArenaInnovation requires vulnerability, evaluation, courage, and a willingness to participate rather than stay comfortable.11:36 — Tiny Improvements Can Change Lives at ScaleBetter workflows, faster diagnoses, improved pathways, and breakthrough ideas compound into human impact.12:41 — Q&A: The Healthcare Champions Nobody SeesUnrecognized professionals across safety, pharmacovigilance, product quality.14:25 — “The Real Gold Is the Person You Become”The greatest reward is not the medal - it is who you become while pursuing something bigger than yourself.15:57 — What Do You Do When Nothing Is Working?Q&A: How do you keep moving when experiments fail, progress stalls, and motivation disappears?16:26 — Experiments Don't Fail - They Produce ResultsChris reframes failure: what matters is what you learn from results and what you do next.16:56 — Inspiration, Motivation & Finding Your North StarChris distinguishes enduring inspiration from motivation, which naturally rises and falls.18:24 — Look Back to See How Far You've ComeFocusing only on the gap ahead can demotivate us. Confidence also comes from recognizing how far we have traveled.19:38 — Transformative Power of SportFormer IOC President Thomas Bach closes by reflecting on sport as a force for good and a tool for improving lives.

Traditional media buying breaks down when attitudinal audience data gets lost between upstream research and downstream media activation. Bright Mountain's Andy Davidson and Deep Focus's Kyle Krueger unpack how synthetic personas, unified YouTube-to-CTV strategies, and responsible creator management keep ad campaigns aligned and effective. Key Highlights

Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we've entered commerce media's "day two" –  the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network.  We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy. Welcome to Day Two Key takeaways: Optimization and integration replace growth-at-all-costs expansion. Brands call retail media a “tax,” sensing the industry's referee is now incrementality. Agent-referred shoppers convert higher and return less.  In-store media's ceiling is customer experience, not inventory: frequency caps beat non-endemic dollars. [14:05] "Agentic commerce isn't changing what consumers buy or want to buy today. It's changing their pathway to purchase." — Collin Colburn [19:35] “The coming reckoning is in the measurement space.” –– Collin Colburn [20:45] "Attribution was built for: an ad is served, it's clicked on or seen, the customer goes to the website, and they purchase. That model does not work well in this new era." — Collin Colburn [25:15] "AI feels objective to me for the most part… it's like your omnipotent friend that you never had. And when ads get introduced, it begs the question of, am I still gonna trust that agent?" — Collin Colburn In-Show Mentions: Commerce Media Has Hit “Day Two.” Now What?  EMarketer: IAB's Collin Colburn on the Future of Commerce Media More about IAB Associated Links: VISIONS Summit, Nov 3 at MoMA Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today in the business of podcasting:Acast has opened video publishing on Apple Podcasts to all creators on its platform, ending the beta waitlist after shows using video saw an estimated 25% lift in weekly Apple Podcasts sessions.Media measurement and ad effectiveness have moved from CMO-CFO conversations onto public earnings calls, even as a Gain Theory survey finds 49% of marketers doubt their data can hold up at the CFO level.New Jersey's data broker law is already in effect, banning sensitive data sales with $50,000-per-record penalties and creating a "data collector" category that pulls podcast ad-tech and listener-data practices into scope.Hollywood studios chasing creator-driven IP are running into ownership problems, as A24's attempt to trademark "the backrooms" shows the risks of adapting open-source collaborative worlds.Kirby Grines argues the smartest streaming strategy is licensing mature catalog while keeping current releases exclusive, citing Parrot Analytics data showing licensed titles drove over 53% of Netflix series sign-ups in Q1 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Acast has opened video publishing on Apple Podcasts to all creators on its platform, ending the beta waitlist after shows using video saw an estimated 25% lift in weekly Apple Podcasts sessions.Media measurement and ad effectiveness have moved from CMO-CFO conversations onto public earnings calls, even as a Gain Theory survey finds 49% of marketers doubt their data can hold up at the CFO level.New Jersey's data broker law is already in effect, banning sensitive data sales with $50,000-per-record penalties and creating a "data collector" category that pulls podcast ad-tech and listener-data practices into scope.Hollywood studios chasing creator-driven IP are running into ownership problems, as A24's attempt to trademark "the backrooms" shows the risks of adapting open-source collaborative worlds.Kirby Grines argues the smartest streaming strategy is licensing mature catalog while keeping current releases exclusive, citing Parrot Analytics data showing licensed titles drove over 53% of Netflix series sign-ups in Q1 2026.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics. Key Highlights ⏰ The Late-Mover Edge: Launching a network today means skipping years of clunky tech builds and plugging straight into mature e-commerce and delivery setups.

Today in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ad delivery reporting and advertiser attention data.Eight major streaming platforms have launched vertical clip feeds in 20 months, a convergence driven by premium streaming's first single-digit growth year at 7% in 2025.The IAB released new guidelines for measuring brand and publisher visibility in AI-generated search results, built around web search analytics.A new Audacy/YouGov survey finds cost-of-living anxiety shaping the 2026 midterms, positioning radio and podcasts as channels that reach commuting voters.Digiday reports agencies are pushing for more control over programmatic ad-buying infrastructure, with implications for how podcast inventory is transacted.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In this episode, the hosts dive into the fascinating world of vibrational frequencies, energy fields, and the subtle ways our environment and choices impact our well-being. From analyzing how food frequencies correlate with human emotions to exploring sound healing, acupuncture, and nature spirits, this conversation bridges the gap between science, intention, and consciousness.  Key Topics Covered • Nutritional Frequencies & Emotion: Exploring research on measuring food vibrations, how travel and processing degrade food energy, and the link between high-vibration foods and positive mood.  • Intention & Energetic Transference: How food made with love, blessed water (Dr. Masaru Emoto and Veda Austin's experiments), and human thoughts impact physical matter.  • Sound Healing & Vibrational Tools: Using tuning forks for biofield tuning, addressing stuck emotional dissonance, and the power of sound frequency.  • Nature Spirits & Environmental Energy: Personal stories of forest consciousness, mycelial networks, energy fields in specific places, and historical practices like energy clearing.  • Acupuncture & Animal Healing: Real-world experiences with human and animal acupuncture, energetic protection, and the interconnectedness of body and environment.  Connect with the Guests: Dr. Tom Ingegno, DACM - Instagram: https://www.instagram.com/acuguy Josh Maitland - https://www.instagram.com/redroomstudio_ca/ S.Stephon Brown - https://www.linkedin.com/in/seth-brown-74703340/ Connect with Doug Beitz: Email: info@dougbeitz.com Facebook: https://www.facebook.com/dougbeitz/ Instagram: https://www.instagram.com/dougbeitz/ Website: https://buymeacoffee.com/dougbeitz Spotify: https://open.spotify.com/show/6mQ258nugC3lyw3SpvYuoK?si=7cec409527d34438 Apple Podcasts: https://podcasts.apple.com/au/podcast/intuitive-conversations-with-doug/id1593172364 LinkedIn: https://www.linkedin.com/in/doug-beitz-472a4b338/ TikTok: https://www.tiktok.com/@dougbeitz178

Want to get even more jacked? Grab the RP Hypertrophy App for your training, and maximize your gym efforts with the RP Diet Coach App to nail your nutrition. Guest Links Dr. Eric Trexler's Links: Instagram: @trexlerfitness ResearchGate: Eric Trexler publications Research review: MASS Research Review Timestamps 00:00 Conference travel, weight-loss non-responders, and the episode setup 07:03 What counts as a training non-responder? 08:53 Measurement error and why short studies can mislead 10:53 Replication and better individualized research designs 16:30 General response versus program-specific response 19:25 Why advanced lifters struggle to measure small changes 33:34 Can muscle fiber type affect training responsiveness? 37:22 Why narrower studies produce better answers 39:28 Are true non-responders real? 44:10 What to do when your progress is unusually slow 50:27 Before you give up: time, volume, intensity, and mindset 54:39 The calf-training example, Eric's links, and closing  

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

You just invested in the latest feedback tool, the best collaboration platform, the smartest productivity software. And nothing changed. Not because the tools are bad — but because you're still measuring the wrong things. You're still rewarding the visible. You're still missing the people who quietly hold your organization together. The future of work isn't about better tools. It's about measuring what actually matters. And what actually matters — reliability, leadership, attitude, the intangibles that move teams — has been invisible to your reward systems for too long. Jess Dewell talks with Jacob Chase, Founder & CEO of The INFIN, on how organizations can stop chasing innovation for innovation's sake and start measuring the human contributions that technology can't replace. Jacob has built systems that capture what traditional evaluation misses: the peer-recognized strengths that drive real organizational change. In this episode, you'll discover: Why innovative tools fail to drive change — and the real hurdle isn't the technology, it's understanding how people actually want to work. How to build feedback systems that tell you the truth — and why anonymity and safety are non-negotiable for honest insights. Why it's time to redesign your entire measurement and reward infrastructure — not just tweak the old system. How autonomy, initiative, and transparent reward systems create sustainable growth without chaos. Why real-time, continuous feedback outperforms annual reviews — and what that looks like in practice. How to measure the intangibles — leadership, reliability, attitude — that have the biggest impact on team performance. What a decentralized feedback system can capture that traditional metrics miss entirely. It is BOLD to reimagine culture and measuring formerly intangible value for all stakeholders. The organizations winning today aren't the ones with the fanciest tools. They're the ones measuring what matters. They're recognizing contributions that numbers alone can't capture. They're willing to look beyond job titles and formal roles to see who's actually driving value. They've built systems where peer recognition and transparent rewards amplify the strengths that move culture forward. The disconnect between tools and culture is growing. Companies invest heavily in platforms for feedback but still rely on outdated evaluation methods. They claim to value collaboration but reward individual achievement. They say culture matters but measure only output. That gap is costing you talent, innovation, and resilience. If your feedback systems feel disconnected from reality, if your best people aren't getting recognized for their true contributions, or if you're wondering how to measure the intangible qualities that are actually holding your team together, this conversation will reorient what's possible. —--------- If you're ready to build the kind of business that doesn't just survive uncertainty but leads through it, check out the Driving Solutions Strategic Intensive program, designed to support leadership teams through high-stakes strategic decisions.    --------------------   You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

A methods-focused episode about how muscle and body-composition measurements can mislead you when reading the research. The main event is a new Balshaw and colleagues paper concluding that ultrasound muscle thickness is a poor index of MRI-measured muscle growth. Trexler and Helms argue this shouldn't be read as "throw out all ultrasound research" — the real culprit is that muscle thickness is a crude one-dimensional snapshot with measurement error large enough to swamp the small changes seen in typical short studies, whereas MRI captures growth in more dimensions with better fidelity. They walk through why comparing across different dimensions and different devices matters, what researchers can do about it (bigger doses, larger samples, multiple measurements), and use the famous "sleep restriction kills your gains by 60%" study as an example of over-reading a tiny difference in ten people. The second half turns to DEXA. Prompted by someone confused that DEXA fat mass didn't line up with the 3,500-calorie rule, they explain DEXA's three-compartment model, why it measures fat mass rather than adipose tissue, and why lean soft tissue readings are so sensitive to hydration. The practical upshot: don't build your worldview on a kilogram of day-to-day DEXA noise, be cautious using DEXA to estimate energy status, and understand that flattening a three-dimensional body into a two-dimensional scan introduces real limits. They close with an extended, tongue-in-cheek bit about trademarking "muscle journey" dimensions. Iron Culture is proudly presented by the MASS Research Review. Mostly because Helms and Trex are co-owners. massresearchreview.com If you're in the market for some new (ultra-high-quality) gym gear or apparel, be sure to use code "MRR10" for a 10% discount over at elitefts.com If you'd like to submit a question for a future episode, head over to: massresearchreview.com/ironculture Chapters 0:00 Intro 5:57 The paper: is ultrasound a poor muscle-growth measure? 18:04 What muscle thickness actually captures 25:38 Measurement error vs. a tiny signal 31:16 Different dimensions, different devices 37:52 What researchers should do about it 39:26 Case study: does sleep loss "kill gains"? 47:28 On to DEXA: where this started 53:26 How DEXA works & why fat mass ≠ adipose tissue 1:02:15 Why methods don't always agree 1:11:06 Water weight & the whooshing scale 1:16:43 Estimating energy status from DEXA 1:19:36 Wrap-up

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today, we are getting into something every brand needs to hear - because what you think you know about your media performance might be complete fiction.    We're talking about the 2026 measurement crisis. The moment when the gap between what your dashboards say and what your account shows has become impossible to ignore.    And to help us make sense of it all, we have two incredible guests from the Acadia team with us: Sally Kazin, Head of Analytics, and Ross Walker, Director of Retail Media.   Let's dive in!  Quote: The gap between the dashboard numbers and the ground truth has become impossible to ignore.   Sally Kazin   KEY TAKEAWAYS In this episode, Julie, Jordan, Sally, and Ross discuss: The growing "measurement crisis" in ecommerce, where platform-reported revenue often exceeds actual sales due to duplicated attribution claims across channels Transition from reliable observation-based tracking to a world of estimation and modeling, driven by privacy changes and a fragmented platform landscape The challenges posed by siloed data, platform biases, and engine inflation in retail media and traditional paid channels Widespread overreliance on ROAS as a North Star metric and the pitfalls of "ROAS jail" for both brands and CFOs The limitations and decline of Multi-Touch Attribution (MTA), and why Acadia now deploys a three-pillar measurement framework The importance of glass box (transparent) models over black box or "off the shelf" solutions, balancing science and business art in measurement Pairing MMM with real-world incrementality tests for a self-correcting measurement loop How to communicate with CFOs and senior leadership about marketing impact, translating platform metrics into true business outcomes and incremental revenue The evolution of MMM: from slow, backward-looking models to AI-enabled, forward-looking, and more frequent scenario planning Practical questions for brands to gut-check their measurement strategy, such as verifying if summed platform-attributed revenue exceeds actual sales Common flags of broken retail media measurement, and the need to match ad spend and goals to brand objectives rather than vanity KPIs  

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge. Key Highlights ⚖️ Independent agencies sit in a sweet spot where they're big enough to handle massive brands but agile enough to pivot while legacy holding companies stay stuck.

The Myth of Slow Healing Why Rapid Recovery Is Possible Featuring Dr. David Burns and Kevin Cornelius, LMFT Many people believe emotional healing takes months—or even years. Therapists are often trained to expect gradual progress, and patients may assume lasting change requires prolonged struggle. But what if that assumption is wrong? In this episode, Dr. David Burns challenges one of the most deeply entrenched beliefs in mental health: the idea that meaningful psychological recovery must happen slowly. Drawing from his recent Psychology Today article, The Myth of Slow Healing, Dr. Burns explains why rapid emotional change is not only possible—it may actually reflect how the human brain naturally works. Through powerful clinical stories, personal reflections, and decades of research, Dr. Burns describes how depression, anxiety, panic, shame, and hopelessness can sometimes disappear in a matter of minutes when people discover and challenge the distorted thoughts driving their suffering. What Inspired This Article? Dr. Burns begins by sharing a formative experience from his psychiatric residency in Philadelphia. As a young psychiatrist, he noticed something troubling: psychotherapy often seemed to continue indefinitely, yet measurable recovery was rarely discussed. Therapists relied heavily on intuition, but almost no one was systematically measuring whether patients were actually improving. A walk through Fairmount Park sparked an insight that would transform his career. Thinking about professional basketball players improving through constant feedback—seeing whether the ball goes through the hoop—he wondered: How can therapists improve if they never measure whether their sessions are helping? This question led him to become one of the earliest advocates for routine outcome measurement in psychotherapy, eventually helping shape the development of TEAM-CBT's session-by-session assessment system. The Importance of Measurement Dr. Burns discusses his early use of the Beck Depression Inventory and the surprising lessons it taught him. Again and again, he discovered that his assumptions about how patients felt were often wrong: Some patients appeared severely depressed but reported relatively mild symptoms. Others seemed cheerful and functional while scoring in the severe range. These experiences reinforced an important lesson: Therapists need data, not guesses. By measuring depression, anxiety, empathy, and therapeutic effectiveness during every session, therapists can receive the feedback necessary to improve their work and help patients more effectively. The Caveman Effect: Why the Brain Can Change Instantly One of the episode's most memorable concepts is what Dr. Burns calls the "Caveman Effect." Borrowing an illustration from neuroscientist Mark Noble, he describes a prehistoric human hearing a twig snap behind him at dusk. The caveman immediately thinks: "A tiger is behind me!" Instantly, fear surges. Then he turns around and discovers the sound came from his wife stepping on a branch. In that moment, his fear vanishes. Not gradually. Not over six months. Instantly. Dr. Burns argues that this illustrates a fundamental principle: Thoughts create emotions. When a frightening thought is believed, anxiety emerges. When that thought is no longer believed, anxiety disappears. This process can happen in seconds. Three Levels of "Shortness" Dr. Burns describes three different ways emotional healing can occur rapidly. 1. Therapy Can Be Brief Many patients experience dramatic improvements within a single two-hour session. Rather than expecting treatment to continue indefinitely, Dr. Burns often approaches therapy with the goal of achieving complete symptom remission as quickly as possible. 2. Breakthroughs Often Happen in Minutes Even within a session, the most important change frequently occurs during a short window—sometimes only a few minutes long. Once therapists identify the specific distorted thoughts maintaining the problem and apply an effective intervention, major shifts can happen quickly. 3. The Moment of Enlightenment The most dramatic change often occurs in a matter of seconds. This is the moment when someone suddenly sees: Their negative belief isn't true. They've been deceiving themselves. A different perspective is possible. When this realization occurs, emotions can shift almost instantly. Dr. Burns compares this experience to the caveman discovering there was never a tiger at all. Why People Resist the Idea of Rapid Recovery If rapid healing is possible, why do so many people reject the concept? Dr. Burns identifies several reasons: For Patients Many people have spent years struggling with depression or anxiety. The idea that change could happen quickly may sound unrealistic or even fraudulent. After repeated disappointments, hope itself can feel dangerous. For Therapists Rapid recovery also challenges many traditional assumptions about psychotherapy. It raises uncomfortable questions: Why aren't outcomes being measured? Why do some treatments continue for years without substantial change? What happens to a therapist's business model when patients recover quickly? Dr. Burns and Kevin discuss how financial incentives can sometimes unintentionally reinforce longer treatments, even when faster recovery may be possible. The Story of Terry: Ten Years of Panic Gone in One Session One of the episode's most powerful moments is Dr. Burns' retelling of Terry's story. Terry suffered from: Severe depression Crippling panic attacks Nearly ten years of unsuccessful treatment Her symptoms were extreme, with depression and anxiety scores among the highest Dr. Burns had ever seen. The key breakthrough came when he identified the specific thought driving her panic: "I'm about to have a heart attack." Using an experimental technique, Dr. Burns intentionally helped Terry induce panic symptoms in session. Then he challenged her catastrophic belief through direct experience. If she were truly having a heart attack: Could she jog in place? Could she exercise vigorously? Could she do jumping jacks? As Terry performed increasingly strenuous activity, she suddenly realized the absurdity of her belief. Then came the breakthrough moment. She laughed. The fear disappeared. And a decade of panic ended. The episode emphasizes that it was not the jumping jacks themselves that created recovery. It was the moment she stopped believing the distorted thought. Why Thoughts Matter Dr. Burns revisits three core principles of cognitive therapy: Principle 1 Your emotions result from your thoughts—not directly from events. Principle 2 The thoughts creating depression and anxiety are typically distorted. Common distortions include: All-or-nothing thinking Fortune telling Emotional reasoning Mind reading Self-blame Principle 3 The moment you stop believing a distorted thought, your emotions will change. This principle remains central to TEAM-CBT and forms the foundation for many rapid recoveries. Beyond Cognition: The Role of Motivation Later in the discussion, Dr. Burns explains that distorted thoughts are only part of the story. Another critical factor is motivation. People often have powerful reasons for holding onto painful feelings. Depression, anxiety, anger, guilt, and shame frequently reflect important personal values. For example: Perfectionism may reflect high standards. Guilt may reflect a strong conscience. Anxiety may reflect caring deeply about others. Rather than arguing patients out of their symptoms, TEAM-CBT often begins by exploring what those symptoms reveal about the person's strengths and values. Benny's Story: The Power of Acceptance To illustrate this paradoxical approach, Dr. Burns shares the story of Benny. Benny was: Suicidal Violent Deeply depressed Involved in gangs, drugs, and crime Rather than confronting Benny's hopelessness, Dr. Burns did something unexpected. He explored all the advantages of believing: "I'm a hopeless case." Together they listed the benefits: Status Power Money Protection Identity For the first time, Benny felt understood rather than judged. Then his defenses collapsed. He revealed a lifetime of hidden pain, including witnessing his grandfather's suicide and struggling with illiteracy. The story illustrates a central paradox of TEAM-CBT: People often change only after they feel completely accepted exactly as they are. What Dr. Burns Has Learned About Human Nature After decades of witnessing rapid recovery, Dr. Burns says one conclusion feels increasingly clear: Thoughts create emotions. Yet he also emphasizes a deeper question: Why do some people generate so many painful thoughts in the first place? His answer increasingly involves: Core values Motivation Human meaning Personal strengths that become exaggerated Understanding both cognition and motivation has become essential to creating lasting change. Key Takeaways Emotional healing does not require months or years. The brain is capable of extraordinarily rapid change. Thoughts—not events themselves—create emotions. Distorted thoughts fuel depression and anxiety. When distorted thoughts lose their credibility, emotions often change immediately. Measurement and feedback are critical to effective therapy. Motivation and personal values play a major role in emotional suffering. Acceptance often creates more change than persuasion. Recovery can happen much faster than most people realize. Resources Mentioned Feeling Good by David D. Burns Intensive Therapy at Feeling Good Institute The Psychology Today article: The Myth of Slow Healing The video demonstration of Terry's panic attack treatment Coming Next Episode Dr. Burns and Kevin continue the conversation with a fascinating discussion of: "Grandma's Snake Phobia: The Real Cause of Her Anxiety" You'll learn about the Hidden Emotion Model and discover why the apparent cause of anxiety is sometimes very different from the true cause. We'd Love Your Feedback Your feedback helps shape future episodes. Please take a moment to complete the brief listener survey linked here. It takes less than two minutes and provides invaluable guidance for improving the podcast and helping more people learn these powerful tools for recovery. Contact Information Kevin Cornelius, LMFT is a Level 5 Certified Master TEAM-CBT Therapist and Trainer and the Clinical Director of Feeling Good Institute--Silicon Valley. He specializes in the treatment of trauma, anxiety, depression, relationship problems and insomnia. You can reach Kevin at kevin@feelinggoodinstitute.com and visit his website at www.tools4change.me. You can reach Dr. Burns at david@feelinggood.com. Feeling down in these turbulent times? Take a ride on our Feeling Great app. Feeling Great feels wonderful! You owe it to yourself to feel GREAT! Give the Greatest Gifts of ALL--Love and Happiness!

Full show notes: https://bengreenfieldlife.com/signalspodcast In this episode with Tom Moss, founder and CEO of Vital Signals, you'll hear how a near-fatal hypertensive crisis during a family vacation became the founding moment for a device that may finally solve the problem of getting accurate blood pressure readings in real life without a cuff. Tom explains why blood pressure is the single most important indicator of long-term cardiovascular health and yet one of the least accurately measured, what the cuff gets wrong, and how Vital Signals achieved the scientific breakthrough that other companies failed to crack: accurate, calibration-free blood pressure monitoring from a ring. You'll also hear about the interplay between sleep, stress, hormones, sauna, cold, and blood pressure, what the Signal Ring's data is already revealing about human arterial health, and where this technology could go over the next decade. Tom Moss is the founder and CEO of Vital Signals, building at the intersection of heart health, technology, and everyday behavior. After his experience with undiagnosed hypertension, he became focused on why some of the most critical health signals remain so difficult and often stressful to understand. Pre-order your Signal Ring from LIFE Market and measure your blood pressure without the cuff. Ships October 2026. Episode Sponsors: Tecton Ketones: Bioidentical D-beta-hydroxybutyrate (BHB) for clean cognitive support, stable energy, and performance without the conversion step required by many ketone precursors. Visit tectonketones.com/ben and use code BEN for 16% off your first order. Dr. Murray Natural Products ThymoQuin: A clinically researched black seed oil formulated to support healthy cortisol levels and resilience to everyday stress. Visit doctormurray.com/ben and use code BEN25 for 25% off. LYMA Laser: An advanced at-home skin technology backed by peer-reviewed research showing it influenced 45 genes in human skin compared to just one for an equivalent LED device. Visit lyma.life and use code BEN10 for 10% off for a limited time. Qualia Stem Cell: A science-backed supplement that supports your body's natural repair system by enhancing stem cell function, taken just four days per month. Visit qualialife.com/boundless and use code BOUNDLESS for 15% off.See omnystudio.com/listener for privacy information.