Unhack Yourself

— How Marie’s unfulfilling experiences working in fast fashion motivated her to co-found a self-care brand that operates differently— The benefits of not working solo, but instead working on a team that’s motivated by the same vision and goals— Trusting you’re in alignment with your business dreams, even when cleaning cat-poop out of cages— “I was just another number.” How being overlooked for promotion prompted Marie to truly value herself and led her to where she’s at now— The importance of genuine marketing messages in a world of “buy now”— How Shea Brand decided to create a #minimalplastic product line without sacrificing beautiful packaging that customers love— Marketing as reparations & the responsibility of brands to keep pushing for racial justice in the CBD / Marijuana industry, as well as design sustainability into their products— “I think customers are smart. Be authentic to them and give them the best.”

In the Intro:— Why your website shouldn’t be a puzzle for your clients to figure outIn this Interview:— How I met Carolina— Personal Prayer, Q’ero people, Machu Picchu, and Eco-Spiritual Tourism— What you need to hear if you’re thinking of going to Peru for a ceremony, retreat, or to see Machu Picchu— Why romanticized notions of indigenous spiritual practices are damaging to not only the indigenous Q’ero of Peru, but also the spiritually seeking tourists (Do you really want to be a garbage man?)— Why it’s critical to understand the perspective of another culture (especially when seeking to gain wisdom from that culture)— How Carolina decided to create a career for herself after graduating college— Following your life calling and trusting your vision“It’s not that I saw the whole staircase ahead of time. I just went for it, and trusted myself.”— Creating authentic connections online while stepping into deeper integrity with your work— Old Paradigm v. New Paradigm Marketing (Unethical Manipulation v. Ethical Authenticity)— How Carolina’s thought of the topic for her most popular video post ever— Common misconceptions if you are starting a business and want to promote yourself (you don’t need to do it all)—Getting over fear of being “on-schedule” and letting yourself be shown what to focus on— Carolina’s perspective on cultural appropriation being a Caucasian woman married into a Q’ero family— Join Carolina in Peru for a retreat this March 2019— Carolina’s private sessions for integrating earth wisdom into daily life— How creating art is not an avoidance, but feeding productive energyRecommended Links:Reviveolution Website - www.reviveolution.netReviveolution Facebook - ReviveolutionGeorge Kao - Authentic Business CoachingVlog on “Steps to Becoming a Maestro”CreditsMusic - “Infinite Growth” by Post Consumer NetworkSound Editing by Mystic Side Media

IN THE INTRO — How FOCUS is the key to the recent websites I’ve worked on (from freelance writing to eco-luxe underwear) — New blog on my site:  How to talk effectively about yourself on your website IN THIS EPISODE — Faye’s current transition in her work and what’s driving it — How sustainability becoming a trend has played a role in Faye’s focus — Greenwashing in the digital media & sustainability social influencer arenas — How Faye relates to her parents, who don’t necessarily understand what she does (or how she does it) — Life Goals: Freedom, Fulfillment, and No Bosses — Finding success for yourself & unhacking Faye’s vision for success — Influential books we’ve read and how fiction speaks to threads in our reality — Why we need to trust artists and how we can each be a leader by following our callings — Imposter syndrome in entrepreneurship and remembering that success stories are written with many failures  — Faye’s advice for startup sustainable brands — Unlearning that creativity is loud and bright—it can be quiet and introverted too — What happened when Faye learned that being on Instagram makes Facebook money (and that they own her content) — Screw the Algorithm — If you’re trying to make content because you think you need to make content, your content is going to be shit — Faye’s strategy to make her instagram and blog the most impactful (for herself as well as her audience) Recommended Links: Faye’s Blog - www.sustaining.life Faye’s Freelance Writing Website - www.fayelessler.com Faye on Instagram - @sustaininglife Madre Mudra’s Website - www.madremudra.com Blog post on How to Talk About Yourself on Your Website (in an Effective way) The True Cost Movie Recommended Books: Cradle to Cradle by William McDonough & Michael Braungart Ecotopia by Ernest Callenbach The Alchemist by Paulo Coelho The Spiral Dance by Starhawk The 5th Sacred Thing & The City of Refuge by Starhawk

Welcome to the intro episode of Unhack Yourself! Episode #000 is all about how I became a digital strategist, why I started this podcast, and what you can expect in the coming episodes. In this Episode: Definition of Unhack Yourself Learning to think differently about marketing My story of how I got here Discovering what I do naturally is my skill Realizing how I can contribute my skill to the world as my profession Breaking down what marketing actually is Why we need to be aware when going online What to expect in this podcast Music Credit: “Infinite Growth” by Post Consumer Network