Podcasts about Greenwashing

Ce dimanche a marqué l'entrée en vigueur d'une loi européenne prévoyant de lutter contre le marketing environnemental trompeur. Ce concept plus connu sous le nom de greenwashing permet à une entreprise de bénéficier d'une image écologique sans s'engager véritablement dans ce sens-là. Ce qui porte un coup dur à la lutte contre le changement climatique. Que prévoit la nouvelle loi ? Quel est le poids du greenwashing ? Comment mieux l'encadrer ? Pour en débattre - Magali Jalade, directrice des Affaires publiques et juridiques de l'autorité de régulation professionnelle de la publicité (ARPP) - Mathieu Jahnich, consultant-chercheur indépendant en communication responsable - Clémentine Baldon, avocate engagée dans plusieurs affaires liées aux enjeux environnementaux et au greenwashing.

The fashion industry has a trust problem. Consumers are no longer sure what their clothes are made of, whether sustainability claims are real, or whether the brands they buy from are telling the truth. In this episode of the Business Legacy Podcast, Paul Dio sits down with Rachel Erickson, CEO and founder of Unmarked Street and The Business of Apparel, to talk about what it takes to bring kindness, transparency, and accurate information back into an industry that has been questioned for years. Rachel and her team spent more than a decade each inside major corporate fashion brands before building their own company. Unmarked Street is their done for you product development agency, handling fit, factory documentation, and contracts for smaller apparel brands. The Business of Apparel is their mentorship and coaching arm, created because so much of the information available to new founders online is simply wrong. The conversation covers where the mistrust began, from the rush toward sustainability without regulation to the greenwashing lawsuits that followed. Rachel then lays out the order of operations every new apparel founder should follow: target customer first, budget second, product creation third. She makes the case that creativity only survives when the margins are healthy, and she challenges consumers and brands alike to measure value by cost per wear rather than cost per garment. Rachel's deepest passion is fit, and she explains why it is the fastest path to a loyal customer base. She shares how her team solved a running short fit issue in two rounds after a brand had struggled through five or six prototypes, and how one client built her size charts by personally measuring her ideal customers. On legacy, Rachel wants to be remembered as the person who opened the door for apparel founders, and on a personal level, she is close to her goal of retiring her husband. Timestamps 00:00 Welcome and introduction to Rachel Erickson 00:45 Bringing trust back into the fashion industry 02:00 Unmarked Street and The Business of Apparel 03:00 Where the mistrust in fashion started 05:00 Greenwashing, plastic, and what our clothes are made of 06:00 Where new apparel founders should begin 07:00 Target customer first 08:00 Why budget comes before design 09:30 Balancing creativity, originality, and profitability 11:00 Cost per wear versus cost per garment 12:30 Selling to the parent, not the kid 13:30 Paul's progress over perfection hat 15:30 Rachel's passion for fit and pattern engineering 17:00 Solving a running short fit in two rounds 18:30 Why great fit builds loyal customers 20:00 The new Wild Rye collaboration 21:00 Inventory waste and bad fit 22:00 Why there is no standard sizing 23:30 Building size charts by measuring real customers 25:00 Gratitude for her husband and team 27:00 Professional and personal legacy 28:30 Where to connect with Rachel Episode Resources Explore how Rachel helps apparel founders build profitable, trustworthy brands with the right information, the right fit, and the right foundation from day one: https://thebusinessofapparel.com Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit https://businesslegacypodcast.com to access the show notes and additional resources on the episode.  

Ce dimanche a marqué l'entrée en vigueur d'une loi européenne prévoyant de lutter contre le marketing environnemental trompeur. Ce concept plus connu sous le nom de greenwashing permet à une entreprise de bénéficier d'une image écologique sans s'engager véritablement dans ce sens-là. Ce qui porte un coup dur à la lutte contre le changement climatique. Que prévoit la nouvelle loi ? Quel est le poids du greenwashing ? Comment mieux l'encadrer ? Pour en débattre - Magali Jalade, directrice des Affaires publiques et juridiques de l'autorité de régulation professionnelle de la publicité (ARPP) - Mathieu Jahnich, consultant-chercheur indépendant en communication responsable - Clémentine Baldon, avocate engagée dans plusieurs affaires liées aux enjeux environnementaux et au greenwashing.

Themen u.a.: Bei der die Rüstungsbeschaffung wäre mehr echte Kooperation dringend geboten, meint unser Gast, der Politikwissenschaftler Max Becker. Und: die SPD führt sich auf wie ein kapriziöser Gast - dabei ist es ihre eigene Party. Von WDR 5.

Die Themen von Robert und Matthis am 28.09.2026: (00:00:00) Eure Coverbilder: Das heutige Coverbild kommt von Simon. (00:01:44) Olympia-Bewerbung: Was es bedeutet, dass München für Deutschland ins Rennen geht. (00:07:53) Tankrabatt 2.0: Was dafür und was dagegen spricht. (00:14:33) Verbraucherschutz: Wie wir besser vor Greenwashing beim Einkaufen geschützt werden sollen. (00:18:53) Neue Hosts: Wer die Neuen im 0630-Team sind. Hier geht's zur Folge von Quarks Daily zu Olympia: https://1.ard.de/quarks-olympia Habt ihr Fragen oder Feedback? Schickt uns gerne eine Sprachnachricht an 0151 15071635 oder schreibt uns an 0630@wdr.de. Kommt auch gerne in unseren WhatsApp Channel https://1.ard.de/0630-Whatsapp-Kanal Hier könnt ihr per QR-Code rein: https://1.ard.de/0630-bei-Whatsapp Von 0630.

Die EU-Regelung gegen Greenwashing in Produktwerbung ist in Kraft. Sarah Lopez erklärt die Details. Maurice Mommer zu den Auswirkungen auf die Wirtschaft. Ökonomin und Marketingexpertin Erika Graf analysiert die Wirksamkeit der Richtlinie. Von WDR 5.

Durch eine EU-Richtlinie dürfen Unternehmen nun nicht mehr so einfach mit Versprechen wir "umweltfreundlich" oder "klimaneutral" werben. "Man kann sich jetzt drauf verlassen, dass das stimmt", sagt Nachhaltigkeitsökonom Jacob Hörisch. Von WDR5.

Gesundheitsminister Linnemann äußert sich skeptisch zum SPD-Vorschlag über Nachbesserungen bei der Pflegereform, Bundesaußenminister Wadephul rechtfertig Treffen mit Russlands Außenminister Lawrow, Polizei in Großbritannien nimmt fünf Männer nahe Militärbasis Fairford fest wegen Terrorverdachts, Nepal nach der Sturzflut, Schärfere Regeln gegen „Greenwashing“ in Werbung, Zehntausende demonstrieren nach Zwangsräumung bei 87-Jähriger in Madrid, 20 Jahre Dokumentationszentrum „NS-Zwangsarbeit“ in Berlin, Äthiopierin Assefa verpasst Weltrekord beim Berlin-Marathon, Das Wetter

Gesundheitsminister Linnemann äußert sich skeptisch zum SPD-Vorschlag über Nachbesserungen bei der Pflegereform, Bundesaußenminister Wadephul rechtfertig Treffen mit Russlands Außenminister Lawrow, Polizei in Großbritannien nimmt fünf Männer nahe Militärbasis Fairford fest wegen Terrorverdachts, Nepal nach der Sturzflut, Schärfere Regeln gegen „Greenwashing“ in Werbung, Zehntausende demonstrieren nach Zwangsräumung bei 87-Jähriger in Madrid, 20 Jahre Dokumentationszentrum „NS-Zwangsarbeit“ in Berlin, Äthiopierin Assefa verpasst Weltrekord beim Berlin-Marathon, Das Wetter

"Mit dem Kauf dieser Ketchup-Flasche stoppen Sie den Klimawandel." Von Tobias Brodowy.

In vielen Städten und Landkreisen in Niedersachsen entscheiden die Wähler heute endgültig über ihre Bürgermeister und Landräte ++ Fürs DFB-Team steht heute Abend das erste Heimspiel in der Nations League an - gegen Griechenland

Gesundheitsminister Linnemann äußert sich skeptisch zum SPD-Vorschlag über Nachbesserungen bei der Pflegereform, Bundesaußenminister Wadephul rechtfertig Treffen mit Russlands Außenminister Lawrow, Polizei in Großbritannien nimmt fünf Männer nahe Militärbasis Fairford fest wegen Terrorverdachts, Nepal nach der Sturzflut, Schärfere Regeln gegen „Greenwashing“ in Werbung, Zehntausende demonstrieren nach Zwangsräumung bei 87-Jähriger in Madrid, 20 Jahre Dokumentationszentrum „NS-Zwangsarbeit“ in Berlin, Äthiopierin Assefa verpasst Weltrekord beim Berlin-Marathon, Das Wetter

In dieser Folge von Utopia Good News geht es um neue Regeln gegen Greenwashing: Ab dem 27. September 2026 müssen Unternehmen transarenter sein bei ihren Umweltversprechen – leere Claims wie „klimaneutral" oder „nachhaltig" sind damit Geschichte. Außerdem schließt sich das Ozonloch über der Antarktis weiter – Epert:innen sprechen davon, dass eine komplette Erholung der Ozonschicht abzusehen ist. Und wir schauen nach Westaustralien, wo Forschende eine Energiequelle tief im Gestein erforschen, der sie ein enormes Potenzial zusprechen.Die Themen im Überblick:Große Änderung in Supermärkten: Diese Werbeaussagen sind ab 27. September illegal„Das Potenzial ist enorm“ – Forschende untersuchen riesige ungenutzte Energiequelle in den roten Wüsten AustraliensOzonschicht bald vollständig erholt? Werte dieses Jahr machen HoffnungWeitere Links zur Folge:Mehr Infos rund um die neue EU-Richtlinie findet ihr in diesem Experteninterview: Ab September gelten neue Regeln gegen Greenwashing: Was Kund:innen wissen müssenMehr Good News gibt's im Good New Newsletter (wird einmal die Woche verschickt). Alternativ könnt ihr auch diesen Podcast abonnieren oder/und Utopia Good News mit einer Bewertung unterstützen.Ihr habt Fragen, Kritik oder Anregungen zu Utopia Good News? Schickt uns gerne eine Mail an podcast@utopia.de.Ihr wollt Utopia.de unterstützen? Hier findet ihr alles zu unserem neuen Modell "UTOPIA unterstütz ich". Hosted on Acast. See acast.com/privacy for more information.

Schluss mit Greenwashing: Ab 27. September 2026 verbietet die EU nicht zertifizierte Nachhaltigkeitslabel. Vaude hat reagiert und seinen Green Shape-Standard in ein unabhängiges Programm überführt, das allen Marken offensteht – Hilke Patzwall, Leiterin Nachhaltigkeit bei Vaude, erzählt, wie diese Transformation gelang.

"Tu peux connaître les standards par cœur, mais tu ne pourras jamais te mettre à la place d'une personne concernée. Le test utilisateur, c'est essentiel."Dans cet épisode de Slow Marketing, j'accueille Arnaud Poffé, UX designer et Accessibility Conscientious chez Smile, spécialiste de l'expérience utilisateur inclusive et de l'accessibilité numérique.Arnaud accompagne des organisations comme la STIB à rendre leurs services digitaux plus accessibles et plus justes, en intégrant les personnes concernées dès la conception.

Viele Firmen versuchen ihre Produkte als möglichst „grün“ zu verkaufen. Ab Ende September müssen sie das auch belegen. Autor: Robin Schäfer Von Daily Good News.

This week, inspired by a recent post by journalist Andrew Lewin for The Daily Ocean Brief, we are discussing the "greenwashing phenomenon” and the investigation and prosecution of more than 400 companies worldwide that have been found fraudulent in their product claims, deliberate and disingenuous compromise of the Environmental Sustainability Standards (ESGs) intended to protect consumers. And we share details of a resultant new phenomenon, corporate “green-hushing”, where product sustainability claims are being dropped rather than facing the risks of litigation over claims companies cannot prove.About World Ocean RadioWorld Ocean Radio is a weekly series of five-minute audio essays available for syndicated use at no cost by college and community radio stations worldwide. Peter Neill, Director of the World Ocean Observatory and host of World Ocean Radio, provides coverage of a broad spectrum of ocean issues from science and education to advocacy and exemplary projects. Visit https://www.worldoceanobservatory.org/ to learn more.World Ocean Radio16 Years, 800+ EpisodesOcean is climateClimate is oceanThe sea connects all things

Bist du spät dran? Nein! Du bist eher in bester Gesellschaft: Die wenigsten werden zum Start der EmpCo Richtlinie ihre Kommunikation bereits richtig angepasst haben. Nach dieser Folge kannst du Mythen und Fakten trennen. Denn das Risiko einer Greenwashing-Klage ab dem 27. September ist real. Die Chancen, die ambitionierte Unternehmen damit bekommen, sind es aber auch! Daher bekommst du hier alle wichtigen Änderungen erklärt. Und das anhand von vier konkreten Unternehmensbeispielen: Einhorn, Ritter Sport, Vaude und Wenko Wenselaar. Expertin Susann Vogel war sowohl bei Tchibo als auch lavera für Kommunikation und Nachhaltigkeit verantwortlich. Sie hat genau den richtigen Blick auf die Umsetzung der EmpCo Richtlinie. Podcast-Host Zackes wirft zudem den EmpCo-Skill an, gebaut mit Claude, und checkt die Seiten der Unternehmen live! ✅ Was die EmpCo Richtlinie ab dem 27. September konkret verbietet, von „klimaneutral" bis zu selbstgemachten Siegeln. ✅ Wer wirklich klagen kann und ob Wettbewerber oder NGOs dein größtes Risiko sind. ✅ Wie Ritter Sport, Einhorn und Wenko Wenselaar im Live-Check mit dem EmpCo-Skill abschneiden. ✅ Welche Schritte für dein Unternehmen jetzt wichtig sind und wen du dafür an einen Tisch holen musst. Eine wertvolle Folge für alle Marketing-, Kommunikations- und Sustainability-Verantwortlichen, die ihre Nachhaltigkeitskommunikation ab dem 27. September rechtssicher weiterführen wollen, ohne auf ehrliche Botschaften zu verzichten. [Werbung] Sustainability Heroes Awards 2026 Bis zum 13. Oktober könnt ihr eure Nachhaltigkeitsprojekte für die Sustainability Heroes Awards 2026 einreichen, kostenlos, in drei Kategorien, offen für kleine und große Unternehmen. Passend dazu: die digitale Sustainability Heroes Conference am 24. November.

"J'ai écrit le livre que j'aurais aimé lire, un guide pour passer à l'action dans le marketing responsable."Plonge dans l'univers du marketing responsable avec Anaïs Baumgarten, animatrice du podcast Slow Marketing et autrice engagée. Dans cet épisode spécial, elle est interviewée par Laureline Dargery, son éditrice, pour dévoiler les secrets de son dernier projet littéraire. Anaïs partage son parcours de création, de l'idée initiale à la conception éco-responsable de son livre. Elle révèle comment son obsession pour le passage à l'action a donné naissance à un guide pratique, destiné à transformer la théorie en actions concrètes pour les professionnels du marketing et de la communication.Thèmes abordés :Pourquoi passer du digital au format traditionnel du livre ?Quels chapitres clés pour réinventer le marketing responsable ?Comment adapter sa routine de travail à son propre rythme pour rédiger un livre ?Auto-édition et éco-conception : quels défis et opportunités ?Écoute l'épisode complet dès maintenant et découvre pourquoi aligner fond et forme est primordial dans un projet littéraire engagé.

Nachhaltigkeit ist aus den Schlagzeilen gerückt, die Probleme sind geblieben. Im aktuellen Reise vor9 Podcast sprechen wir mit Hochschulprofessor Harald Zeiss darüber, wie Wirtschaftskrise und Klimafolgen die Touristik verändern. Es geht um neue Regeln gegen Greenwashing, die Kluft zwischen nachhaltigem Anspruch und tatsächlicher Buchung, den Umgang mit Overtourism und die Frage, wie sich Reiseangebote an den Klimawandel anpassen müssen.

This week we’re sharing a special episode from our friends at the Real Organic Podcast, the Anthem-award-winning “Best Sustainability, Environment & Climate Podcast” produced by the Real Organic Project. Recently named one of the "best climate podcasts" by Earth.org, the Real Organic Podcast uncovers the forces reshaping organic farming today. Hosted by Linley Dixon and Dave Chapman, each episode features deep conversations with farmers, scientists, chefs, and journalists fighting to keep the organic movement truly organic. Like today’s special episode, featuring Drilled’s own Amy Westervelt, for a conversation about the hidden systems and greenwashing campaigns that have shaped public discourse and debate for more than a century. From early corporate PR to modern think tanks and strategic legal influence, she shows how the information ecosystem itself has been bent in service of fossil fuel profits. For more episodes like this, make sure to follow Real Organic Podcast, on Apple Podcasts, Spotify, or wherever you get your podcasts. And tell them we sent you.See omnystudio.com/listener for privacy information.

« Ce n'est pas le rôle d'une organisation de rendre ses collaborateurs heureux. Par contre, elle est là pour les rendre plus forts et les faire grandir. »On ne parle pas assez de la santé mentale des communicants. En agence comme chez l'annonceur, le sujet reste un angle mort : la fatigue est généralisée, mais les chiffres sur l'épuisement professionnel dans nos métiers restent rares.Et pourtant notre état de santé pose une question importante : avons-nous confondu la vitesse avec la performance ?Dans cet épisode de Slow Marketing, nous tentons de comprendre cette crise avec Veerle De Vos (ex-Publicis Groupe). Veerle est partie des causes profondes de l'entreprise pour poser des actes concrets et en faire un vrai projet porté par la direction.Au programme de cet épisode :Le projet « Right to Rest » : Comment encadrer, auditer et valoriser le temps de repos pour déculpabiliser la récupération.Les signaux faibles de l'épuisement : Comment vraiment repérer qu'une équipe perd pied.Le rôle des leaders : Pourquoi les entreprises doivent abandonner le management par le contrôle et pourquoi l'exemplarité en est un élément essentiel.L'impact de la vitesse (et de l'IA?) : Pourquoi la clarté stratégique et le courage des choix importent plus que la recherche frénétique d'immédiateté.Un échange lucide pour sortir le sujet de l'ombre, réapprendre à respecter nos rythmes et construire des cultures de travail soutenables.

Join Ravi Shekhar, Founder and CEO of Terra-X, for an honest, no-nonsense exploration of sustainable fashion-tech and the real mechanics of eco-friendly footwear manufacturing. The fashion industry produces billions of shoes annually, yet the vast majority end up in landfills—bound together by non-biodegradable synthetic polymers, petroleum-based foams, and toxic glues. While many legacy brands rely on "greenwashing" buzzwords and superficial recycled-plastic marketing, real sustainability requires a fundamental overhaul of supply chains, materials, and product performance. Drawing from extensive global experience working across Milan, international sourcing networks, and top-tier luxury labels (Armani, Dior, Marc Jacobs), Ravi shares how Terra-X builds high-performance, 95%+ bio-based footwear that rivals synthetics in durability while gently returning to the earth.

Greenwashing can start when a communications team turns solid sustainability data into an overstated claim, says Helen Neal. The founder of HN Communications, a certified B Corp sustainability communications consultancy, talks with the Environmental Transformation Podcast host Sean Grady about the gap between corporate progress and public credibility. She explains how companies can speak about climate action without exaggerating results or going silent out of fear of scrutiny.Neal details her IMPACT framework: integrity, meaning, proof, action, consistency and transparency. She also explains how Zena, the artificial intelligence platform she developed, reviews websites, press releases and sustainability reports for potential regulatory risks. Rather than rewriting copy, the tool coaches users to identify missing evidence, clarify claims and explain how results were achieved. Neal says it still requires human review and is not a substitute for legal advice.The conversation also covers the pressure on 2030 commitments, why sustainability needs support from the chief executive and how tying bonuses to measurable goals can spread responsibility across a business. Neal makes the case for treating secure supplies, reliable energy and ethical procurement as long-term business priorities rather than simply the right thing to do.She traces her move from corporate work to building a flexible, remote consultancy and explains why she created the Climate Leaders Community for women in sustainability. Her message to boardrooms: use technology to understand the data, but keep telling the human stories behind the work.Contact Helen Neal: helen@hncommunications.co.ukFind Helen Neal and HN Communications on LinkedIn.#Greenwashing #SustainabilityCommunications #ClimateLeadershipThanks to our Sponsors: Cascade Environmental, E-Tank, WASTELINQTAGS:Helen Neale, Xena AI, Zena review, HN Comms, green hushing, ESG reporting, environmental advertising, green claims review, corporate accountability, climate risk communication, supply chain resilience, Scope 3 emissions, sustainability governance, responsible marketing, circular economy, climate commitments, sustainable procurement, brand trust, climate tech, environmental podcast

Nico und Oliver sprechen über die neuen Anforderungen an Nachhaltigkeitskommunikation durch die EmpCo-Richtlinie und darüber, was das ganz konkret für Marketing, SEO, PR und Paid Ads bedeutet. Erfahre, welche Umweltaussagen künftig noch zulässig sind, warum unbelegte Begriffe wie „klimaneutral“ oder „nachhaltig“ zum teuren Risiko werden und was Unternehmen jetzt alles digital und analog in ihrer Kommunikation prüfen sollten. Diese fünf Fragen beantworten wir in der Folge: - Welche Nachhaltigkeitsbegriffe und Umweltaussagen werden durch die EmpCo-Richtlinie problematisch? - Warum reicht Kompensation durch Zertifikate nicht mehr aus, um mit „klimaneutral“ zu werben? - Warum betrifft das Thema auch viele B2B-Unternehmen? - Welche Risiken entstehen durch alte Website-Inhalte, Ads, PDFs, Pressemitteilungen oder Markennamen? - Wie können Unternehmen Marketing, Produktmanagement und Supply Chain künftig besser miteinander verzahnen? Das sagt Oliver: „Ab dem 27.09.26 tritt die EmpCo-Richtlinie in Kraft und dem Greenwashing geht es an den Kragen. Dann zählen konkrete Fakten statt Wohlfühlvokabeln. Nutzt in eurer Kommunikation belegbare Zahlen statt grüner Prosa." Mit: Oliver Wieben, Head of SEO bei webnetz Nico Loges, Head of Paid Media Marketing und Podcast Host

Dans cet épisode solo de Slow Marketing, Anaïs Baumgarten pose la question que presque aucune formation sur l'IA ne pose : pas comment l'utiliser, mais si on devrait, et dans quel but. Autrice du livre Slow Marketing, podcastrice et experte marketing responsable pour CMO à impact, elle partage l'état des lieux lucide qu'elle a construit avant sa masterclass du 11 septembre.

Comment expliquer la persistance de la critique écologique face aux tentatives de compromis du capitalisme, sous la forme du développement durable ou de la responsabilité sociétale des entreprises (RSE) ?C'est ce qu'interrogent Anne Verdier et Guillaume Carbou dans un article intitulé L'impossible récupération de la critique écologique par le capitalisme : l'hypothèse de la défétichisation de la marchandise paru dans la Revue de philosophie économique en 2022.En s'appuyant sur un courant marxien hétérodoxe, la critique de la valeur-dissociation née en Allemagne dans les années 1980, ils proposent une analyse qui permet de comprendre les échecs de récupération du « capitalisme vert » en éclairant la critique écologique radicale comme une remise en cause des fondements de notre organisation économique.Nous explorons aussi les perspectives d'une bifurcation écologique au travers des stratégies concrètes expérimentées par les tenants de l'écologie radicale.Guillaume Carbou est maître de conférences en sciences de l'information et de la communication à l'université de Bordeaux. Il analyse les discours et débats de société en lien avec les questions écologiques.Marie-Anne Verdier est maîtresse de conférences en sciences de gestion à l'université de Toulouse. Elle interroge la place et le rôle de la comptabilité dans les enjeux sociaux, écologiques et démocratiques.Ils ont contribué aux livres Greenwashing. Manuel pour dépolluer le débat public (Seuil, 2022) et Greenbacklash. Qui veut la peau de l'écologie ? (Seuil, 2025).

FACT -> Marketing is CRITICALLY IMPORTANT to sell the things we make. However, marketing often comes with an “ick factor” for many of us, as we are exposed to HUNDREDS of advertisements PER DAY, many of which are dishonest and misleading, with the products prioritizing convenience and profits over the environment.How can we break this cycle? Enter Dave Dennis, co-found of Ventana Surfboards & Supplies who takes us through his thinking about ETHICAL MARKETING and helps us understand that there is no easy perfect solution here, but we can CERTAINLY DO BETTER over time. He also discusses the problem of Greenwashing, where companies intentionally misrepresent their environmental friendliness as a means to sell product. Join us for a revealing and eye-opening conversation, and let us know if you decide to try the “TELL NO LIES” CHALLENGE?!Ventana Surfboards & Supplies: ⁠https://ventanasurfboards.com⁠Ventana's Instagram: ⁠https://www.instagram.com/ventanasurfboards⁠To watch the YOUTUBE VIDEO of this episode and the unfiltered AFTERSHOW, subscribe to our Patreon:⁠ ⁠⁠http://patreon.com/user?u=91688467⁠⁠

Das Wort steht wahrscheinlich in jedem zweiten deiner Listings. Ab dem 27. September 2026 ist es ein Wettbewerbsverstoß — ohne Übergangsfrist und ohne Bestandsschutz. In dieser Folge vom Kassenklingeln Podcast erklärt dir Dagmar, was das EmpCo-Greenwashing-Verbot für deinen Etsy-Shop und für deinen eigenen Shop bedeutet. Konkret, mit Wortliste und mit Ersatzformulierungen, die du direkt übernehmen kannst. Dagmar hat den Umbau in ihrem eigenen Label tjuub bereits hinter sich und erzählt, welche Sätze sie streichen musste — bei einem Produkt aus gebrauchter LKW-Plane, bei dem sie dachte, sie sei fein raus. Du erfährst konkret: ✔ Was die EmpCo-Richtlinie ist, wie sie ins deutsche UWG gekommen ist und warum der 27. September 2026 ein harter Stichtag ohne Übergangsfrist ist ✔ Warum es für Kleinunternehmerinnen keine Ausnahme gibt — und woher der Irrtum stammt, dass es eine gäbe ✔ Warum nicht das Bußgeld dein Risiko ist, sondern die Abmahnung durch einen Mitbewerber ✔ Die konkrete Liste der Wörter, die ohne Beleg nicht mehr gehen: nachhaltig, umweltfreundlich, öko, grün, klimafreundlich und mehr ✔ Warum "klimaneutraler Versand" auch dann raus muss, wenn dein Versanddienstleister wirklich kompensiert ✔ Warum selbstgebaute Öko-Siegel in deinen Produktbildern ab dem 27.9. eine unzulässige Geschäftspraxis sind ✔ Vier Vorher-Nachher-Beispiele, die zeigen, wie die neue Formulierung aussieht — und warum sie besser verkauft ✔ Dagmars eigener Praxis-Case: welche vier Stellen sie in ihrem Shop ändern musste und welche Landingpage sie ganz abgeschaltet hat ✔ Was ausdrücklich erlaubt bleibt, damit du nicht überkorrigierst: handmade, vegan, Upcycling, plastikfreie Verpackung, konkrete Materialangaben ✔ Die eine Grundregel, die alles abdeckt: Adjektiv streichen, Beweis hinschreiben ✔ Alle Stellen, an denen du suchen musst — auch die, an die niemand denkt: alte Blogartikel, Instagram-Bio, Newsletter-Signatur, automatische Nachrichten ✔ Die Sieben-Punkte-Checkliste bis zum 27. September Der Umbau dauert ein bis zwei Stunden, wenn du systematisch vorgehst. Diese Folge ist die Anleitung dafür. Hör rein und mach es diese Woche. Dann hast du es hinter dir. Wichtiger Hinweis: Dieser Podcast ist keine Rechtsberatung. Dagmar ist weder Anwältin noch Steuerberaterin. Für deinen konkreten Fall wende dich bitte an eine spezialisierte Kanzlei. Werbe-Hinweis: Der Link zur IT-Recht Kanzlei ist ein Partnerlink. Wenn du darüber ein Paket buchst, bekomme ich eine Provision. Für dich ändert sich am Preis nichts. Verlinkte Ressourcen aus dieser Folge: Greenwashing-Verbot ab 2026: Was Etsy-Verkäuferinnen jetzt an ihren Texten ändern müssen Produkt-Texter aus den Kassenklingeln Tools IHK Karlsruhe — Änderung des UWG verkündet KPMG Law — Die EmpCo tritt in Kraft: Antworten auf die wichtigsten Praxisfragen Shopbetreiber-Blog — Die Umsetzung der EmpCo-Richtlinie im UWG ClimatePartner — Green Claims Directive gestoppt Was in deinem Shop wirklich gekennzeichnet werden muss (KI-Kennzeichnungspflicht) Folge mir: YouTube: Jede Woche neue Etsy-Tipps Instagram: Snackable Content, News und Motivation Newsletter-Abo: Wöchentliche News, Trends und Hacks Noch mehr Goodies für dich: 0 Euro Guide: Etsy Buchhaltung – Guide und Checkliste 0 Euro Guide: Der Etsy SEO Guide – endlich sichtbar werden Etsy SEO systematisch lernen: Etsy SEO Kurs Etsy Buchhaltung leicht gemacht: Klarsicht Buchhaltungskurs Bald startet der Newsletterkurs Rechtssicher verkaufen: IT-Recht Kanzlei Herzliche Grüße Deine Dagmar Host des Kassenklingeln Podcast Expertin für Etsy-Wachstum und Sichtbarkeit für Handmade  

Coyuchi is proving that a 35-year of press is a brand's ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuchi, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if the future of sustainable fashion starts not with bigger brands, but with empowering the people who make our clothes?In this episode of The Lexy Show: Fashion That Gives A Damn, Lexy sits down with Madhu Vaishnav, founder and director of Saheli Women, a women-led sustainable fashion production house creating economic opportunities for women in rural Rajasthan, India. Madhu shares how Saheli Women grew from five women working with a $100 budget into a global organization supporting more than 200 women through ethical garment production, natural dyes, organic cotton, and artisan-led craftsmanship.Lexy and Madhu talk about why sustainability has become more complicated than it needs to be, how consumers can recognize greenwashing, and why transparency matters when brands make claims about ethical fashion. Madhu also shares the powerful story of the first women who joined Saheli Women, including the moment they earned their first income and realized their own financial independence was possible.They discuss the importance of giving artisans a voice beyond marketing campaigns, building a seed-to-sew supply chain, supporting women of all ages through skills training, and creating systems where communities can thrive. Madhu explains why true sustainability is about people, equality, and opportunity as much as it is about materials and production.Follow The Lexy Show for more conversations about fashion, sustainability, and the people working to change the industry.Follow Madhu and Saheli Women:Instagram: @saheliwomenWebsite: saheliwomen.comIf you enjoyed this conversation, be sure to subscribe to The Lexy Show, leave a review, and share this episode with someone who's ready to make more mindful choices for themselves and the planet. For more information visit https://lexysilverstein.com/

311: Navigating the grocery store can feel overwhelming, especially when so many products are marketed as “healthy” without actually having the ingredients to back it up. In this episode, we're breaking down how to shop smarter, read ingredient labels, spot misleading claims, and find better options without feeling like you have to overhaul your entire life overnight. Topics Discussed: → How do you read food labels? → What ingredients should you avoid? → Are seed oils unhealthy? → How can you spot greenwashing? → What are the healthiest grocery swaps? Sponsored By: → Function | Check your health the way I do with 160+ lab tests and access to scans through Function, all for only $365 a year. Learn more at https://functionhealth.com/REALFOODOLOGY and use code REALFOODOLOGY25 for a $25 credit. → Ogee | Thanks to today's sponsor, Ogee: A higher standard for beauty. Go to https://ogee.com/REALFOODOLOGY and use code REALFOODOLOGY to get 20% off certified organic makeup that performs like luxury. Or visit Sephora.com, search Ogee, and shop the Crystal Contour Collection today. → Our Place | Stop cooking with toxic cookware, and upgrade to Our Place today. Visit https://fromourplace.com/REALFOODOLOGY and use code REALFOODOLOGY for 10% off sitewide. With a hundred-day risk-free trial, free shipping and returns, you can experience this game-changing cookware with zero risk. → Qualia | Take control of your cellular health today. Go to https://qualialife.com/realfoodology and save 15% to experience the science of feeling younger.  Timestamps:  → 00:00:00 - Introduction  → 00:01:04 - Health With Hunter:Eating Healthy Is Not Boring → 00:02:14 - Start At The Perimeter  → 00:04:19 - Shop The Sales → 00:05:14 - Keep It Simple → 00:09:13 - Common Health Concerns  → 00:13:48 - Secretly Unhealthy Food  → 00:15:45 - Baked Goods  → 00:20:33 - Best + Worst Creamers  → 00:22:52 - Coffee  Recommendations  → 00:25:13 - Underrated Clean Brand  → 00:28:34 - Kylie Fitzgerald: Navigating The Grocery Store → 00:30:46 - Seed Oils  → 00:37:29 - Added Sugar   → 00:41:21 - Erythritol + Allulose  → 00:44:46 - Artificial vs Natural Flavoring → 00:51:50 - Greenwashing  → 00:55:12 - How To Read A Label  → 00:58:11 - Produce Recomendations  → 01:04:46 - Egg Recommendations  → 01:10:18 - Raw Milk + Dairy  → 01:14:07 - A1 vs A2 Cows → 01:16:37 - Accessibility  Show Links:→ https://www.realfoodology.com/ Further Listening: → How to Navigate The Grocery Store  | Kyle Fitzgerald → Weight Loss Myths, Healthy Swaps & Grocery Store Hacks | Health With Hunter Check Out Hunter: → Instagram → TikTok → YouTube Check Out Kyle: → Instagram→ Youtube  Check Out Courtney:  →  LEAVE US A VOICE MESSAGE →  Check Out My new FREE Grocery Guide! →  @realfoodology →  www.realfoodology.com →  My Immune Supplement by 2x4 →  Air Dr Air Purifier →  AquaTru Water Filter →  EWG Tap Water Database Produced By: Drake Peterson Learn more about your ad choices. Visit megaphone.fm/adchoices

AVB Danışmanlık'ın kurucusu ve Armaş Vakfı'nın kurucularından Sibel Asna, Direnç Hikâyeleri programında Nur Betül Aras'a iş dünyasında etik, sürdürülebilirlik ve halkla ilişkiler sektörünün sorumluluğunu anlattı. Asna, sigara şirketleriyle çalışmayı bırakma kararının bir dönüm noktası olduğunu belirterek, zamanla GDO, fosil yakıt ve silah sanayiyle çalışmama ilkesini de benimsediklerini aktardı. "Fosil yakıt şirketi doğa kelimesini ağzına alamaz. Bu, yeşil boyamadır." diyen Asna, şirketlerin çevre ve toplumsal değerler üzerinden yürüttükleri iletişimin ancak iş yapış biçimleriyle uyumlu olduğunda anlam taşıdığını vurguladı. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ab Ende September gelten in der EU neue Regeln gegen Greenwashing. Umwelt- und Verbraucherschützer feiern das als Erfolg, doch viele Unternehmen beklagen, dass die neuen Verordnungen zu schnell kommen. Pastoors, Tobias www.deutschlandfunk.de, Hintergrund

Businesses love to say they are sustainable. Andrew breaks down why that word is no longer enough on its own. A new EU consumer protection regulation now requires companies to prove environmental claims with evidence, and it has helped drive more than 400 greenwashing-related enforcement actions across the US, UK, EU, Canada, Australia, and India in 2026 alone. Andrew draws on his own university experience with food labeling regulation to explain how vague standards let companies technically comply while misleading the public, then walks through real cases including SEC fines against Goldman Sachs, DWS, and WisdomTree Asset Management, state attorney general lawsuits in New York, California, and Washington DC, and Canada's growing green hushing trend where companies quietly stop talking about sustainability to avoid legal risk. The episode closes with practical advice for listeners on spotting greenwashing before it fools them, plus a preview of tomorrow's conversation with sustainability consultant Zena Harris on cleaning up the entertainment industry's environmental footprint. Takeaways Over 400 greenwashing enforcement actions were recorded globally in 2026 The EU's updated consumer protection regulation requires companies to substantiate environmental claims The SEC fined Goldman Sachs, DWS, and WisdomTree Asset Management for ESG-related misstatements State attorneys general in New York, California, and Washington, DC have filed greenwashing lawsuits Canada is seeing a rise in green hushing as companies scale back ESG statements to avoid litigation Vague terms like eco-friendly, green, and carbon neutral require evidence, not marketing language Third-party verification is more reliable than a company's own sustainability claims Tomorrow's episode features sustainability consultant Zena Harris on the entertainment industry Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube  

391: Stop wearing sunscreen and listen to this before you get botox, because today we are talking about natural alternatives to botox, natural sunscreen protection that is actually stemmed from what you eat not what you put on your skin, and we are busting myths about "clean" skincare and makeup and revealing what truly goes on behind the scenes in the skincare and makeup industry! Emilie Toups from Toups & Co. is back for a second time as we dive into the controversial topics of coconut oil and how it can actually dry out your skin, and why not all beef tallow is created equal and why it may not be working for you if you've tried it. Plus, Emilie shares how to properly clean your makeup brushes and what the missing link behind those nasty breakouts could be!  Topics Discussed: → Natural botox alternatives → Nature's retinol  → Sunscreen from the inside out  → Foods to eat for anti-aging → Misconceptions around beef tallow on your face → Why not all beef tallow is created equal → Why coconut oil is NOT good for your skin! → Ways to detect greenwashing skincare & makeup → Why natural makeup brushes are not actually natural → How to and how often to clean your makeup brushes → Natural deodorant  As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app.  Timestamps:  → 00:00:00 - Introduction  → 00:01:50 – Skincare myths & rapid-fire questions → 00:02:40 – Emilie Toups' health journey → 00:08:08 – Beef tallow vs. coconut oil → 00:12:55 – Choosing quality beef tallow → 00:17:40 – Healing skin naturally → 00:20:00 – Natural Botox alternatives → 00:26:55 – Best foods for healthy skin → 00:28:00 – Sun exposure & skin health → 00:29:15 – Mineral vs. chemical sunscreen → 00:35:20 – Greenwashing & toxic ingredients → 00:42:00 – Hidden fragrances in skincare → 00:44:45 – Non-toxic makeup → 00:48:10 – Face masks & exfoliation → 00:51:45 – Cleaning makeup brushes → 00:55:30 – Natural deodorant & clean living → 00:57:10 – Where to find Toups & Co. Check Out Emilie Toups: → Website → Instagram Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book  → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices

The new season of the New Worlder podcast is finally getting underway. The break was a little longer than I expected because some of the final research trips for the book I've been working on were delayed, then writing and edits took longer than expected. The book, called Eating the Amazon, is now finished. Many have asked already, but there are no recipes or photos. It's a non-fiction narrative comprised of 12 stories set in different parts of the Amazon and it will be published early next year by The New Press.After this conversation with Juliana to open the season of the podcast, there will be an on-location episode from Trancoso, Brazil, and then we'll move into regular interviews, every other week, just as before. This will go until the end of the year.Around the start of next year, we are going to have a series of interviews related to people working with food in the Amazon. Some of the guests will appear in the book. Others are people I know or are influential in that realm of knowledge. Some you will know immediately. Others you should know.During this conversation we talk about what Juliana has been doing and also go over some details about the book, the process of writing it, some of the themes within, the future book tour and other details that are still being finalized. We also have an in-depth conversation about some of the topics that occurred while we were away, such as Noma LA, Michelin's green stars, and the diarrhea lettuce sweeping America.Read more at New Worlder.--Host: Nicholas GillCo-host: Juliana DuqueProduced by Nicholas Gill & Juliana DuqueRecording & Editing by New Worlder Email: thenewworlder@gmail.comRead more at New Worlder: https://www.newworlder.com

Sustainability isn't just good PR; it's good business math. In this episode, Andrew breaks down why companies are shifting toward circular business models, using Philips Lighting as a case study in selling light as a service instead of a product. He digs into the economics behind the shift: a British industrial symbiosis study that saved companies significant money and cut CO2 emissions, a PwC Sweden study showing double-digit operating cost reductions in circular electronics, and the rise of sustainability-linked loans that reward companies for hitting circularity targets with lower interest rates. Andrew also gets honest about the limits of corporate sustainability. Greenwashing is real, B Corp certification isn't perfect, and some consulting firms that advise on sustainability also take on fossil fuel clients. He connects this to a broader conversation about right-to-repair legislation, the EU's upcoming circular economy rules, and why appliances that used to last 20 to 25 years now often die within a decade. Along the way, he shares a personal story about a retired school principal who spent 25 years collecting bottles and cans to fund his old school, a small-scale example of the same circular thinking companies are now being pushed to adopt. This episode is part of How to Protect the Ocean's weekday coverage of ocean and sustainability news, where Andrew connects business decisions, government policy, and everyday consumer choices to the bigger picture of environmental protection. Takeaways Circular business models like Philips Lighting's lighting as a service can cut costs while extending product lifespans Industrial symbiosis and shared waste streams between companies can generate major cost savings and emissions reductions Sustainability-linked loans now offer lower interest rates to companies that hit circularity targets Greenwashing and inconsistent B Corp standards make it hard to separate real sustainability action from marketing The EU's upcoming circular economy legislation includes stricter product design rules, a digital product passport, and consumer repair rights Right to repair laws could reverse the trend of appliances failing well before their expected lifespan Deposit return systems for bottles and cans show how take-back models create financial incentive for recycling Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube  

This is such a fascinating episode for anyone who wants to declutter while being mindful about the environment! I'm joined by Tom Szaky, founder and CEO of TerraCycle, who gives us a behind-the-scenes look at recycling and his unique approach to reducing waste. We get into the truth about greenwashing, how TerraCycle recycles unique items like cigarette butts, diapers, and razor blades, and even how mindful consumption has affected how often Tom washes his hair.  If you've ever wondered what actually happens to your recycling—or felt guilty about what you can't recycle—this conversation will leave you feeling inspired, hopeful, creative, and determined to alter your consumption.  TERRACYCLE WEBSITE: https://www.terracycle.com/en-US/ PARING DOWN (SHANNON LEYKO): Sign up for my newsletter! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The L.E.S.S. Express⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.shannonleyko.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannon_leyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/shannonleyko.paringdown⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog & Additional Support (free trial!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TAKE THE QUIZ!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "What's Your Decluttering Type?" & receive a customized playlist with 10 episodes of Paring Down for your exact needs. ⁠⁠⁠⁠⁠⁠⁠⁠⁠PARING DOWN RESOURCES⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE for free checklist, hacks, worksheet, & more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS: Ethical, luxury women's clothing at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for 365-day returns, plus free shipping on your order! Get 15% off your first order of organic bedsheets and more at Boll & Branch (⁠⁠https://BollAndBranch.com/paring⁠⁠) plus free shipping with code PARING Zenni Optical offers beautiful eye glasses starting at just $30- (⁠⁠https://zenni.com/PODCAST⁠⁠) use code PODCAST15 for 15% off your first order Green Chef is the leading sustainable meal kit - (⁠⁠https://Greenchef.com/50paring⁠⁠) use code 50paring to get 50% off your first month, then 20% off for two months Make custom gifts with Zazzle - save 25% on your first order (⁠⁠https://Zazzle.com⁠⁠) K12 Powered Schools offers tuition-free virtual public school- Enroll online today (⁠⁠https://K12.com/paring⁠⁠) 20% OFF any AquaTru water purifier when you go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AquaTru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use promo code PARING $300 off Air Doctor Pro air purifier:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://airdoctorpro.com/ -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code PARING Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Helen Neal, founder of HN Communications and creator of the AI platform Xena Show Notes How can businesses talk about sustainability without falling into the trap of greenwashing? In this episode, Mike Nemer speaks with Helen Neal, founder of HN Communications and creator of Xena, an AI-powered platform designed to help organizations communicate sustainability claims more accurately, transparently, and responsibly. Helen explains why sustainability communication has shifted from idealistic language to a more practical focus on business resilience, regulatory risk, measurable action, and long-term trust. She also shares how Xena helps teams identify risky language, strengthen evidence behind claims, and avoid misleading environmental messaging. In This Episode Why greenwashing often happens when companies make sustainability claims without enough data or evidence How sustainability teams and marketing teams can better align before publishing environmental claims Why progress, transparency, and specificity matter more than perfection How carbon credits, offsets, renewable energy, and efficiency projects should be communicated responsibly What businesses can learn from high-profile greenwashing cases, including KLM's “Fly Responsibly” campaign How Xena reviews sustainability language, flags potential regulatory risks, and coaches' users toward clearer communication Key Takeaways Be specific and evidence based. Broad claims like “sustainable” or “responsible” can create risk when they are not backed by measurable proof. Communicate progress honestly. Helen argues that businesses do not need to be perfect, but they do need to be transparent about what they are doing and what still needs improvement. Translate sustainability into business value. Many sustainability initiatives can strengthen resilience, reduce costs, and create long-term competitive advantage. Keep humans accountable. Xena is designed to coach and assess sustainability communication rather than automatically generate final claims, helping teams retain ownership of sensitive messaging. About the Guest Helen Neal is the founder of HN Communications, a sustainability communications company that works with global corporations and NGOs. She is also the creator of Xena, an AI-powered platform built to help businesses review sustainability messaging, identify potential greenwashing risks, and improve the clarity and compliance of environmental claims. Memorable Quote “Progress over perfection matters, but only when companies are honest about the evidence, limits, and impact behind their sustainability claims.” Listen If You Want to Learn How to avoid vague or exaggerated sustainability claims Why greenwashing prevention is becoming a business-critical communication issue How AI tools can support risk review without replacing human judgment What sustainability teams should consider before handing claims to marketing or PR Become a Green Insider Be sure to subscribe to The Green Insider, powered by ERENEWABLE, wherever you get your podcasts—and don't forget to leave us a five‑star rating! To learn more about our guests or to inquire about sponsorship opportunities, please contact ERENEWABLE and The Green Insider Podcast. #SustainabilityCommunication #Greenwashing #ESGCommunication #EnvironmentalClaims #SustainabilityMarketing #CarbonCredits #AIPlatform #Xena #HNCommunications #HelenNeal #BusinessResilience #Compliance #ResponsibleMarketing #MikeNemer #TheGreenInsider #ERENEWABLE The post Episode 335: Preventing Greenwashing with Better Sustainability Communication appeared first on eRENEWABLE.

#286: "Drilled" host Amy Westervelt shares her deep knowledge of corporate propaganda, climate politics, and how the hidden systems that influence our consent as a society or as an entire population have been constructed. Pretty alarming stuff to say the least! She shows us how industries protect themselves by shaping not only markets, but the very terms of public debate - using think tanks, amicus briefs, and strategic greenwashing campaigns. https://realorganicproject.org/amy-westerveldt-think-tanks-greenwashing-war-on-reality The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince. The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations). To find a Real Organic farm near you, please visit: ⁠https://www.realorganicproject.org/directory⁠ We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront. To read our weekly newsletter and get firsthand news about what's happening with organic food, farming and policy, please subscribe here: ⁠https://www.realorganicproject.org/email/⁠

J'ai le plaisir de recevoir Maud Caillaux, fondatrice de Green-Got. À seulement 25 ans, elle a choisi de repenser notre rapport à la banque en créant une alternative qui met la finance au service de la transition écologique, tout en rendant l'argent plus accessible et plus compréhensible pour toutes et tous.Comment le patriarcat se manifeste-t-il dans le système financier ? Pourquoi les femmes sont-elles encore tenues à l'écart des décisions financières ? Comment reprendre le pouvoir sur son argent sans être experte en finance ? Et si l'éducation financière était aussi une question d'émancipation ?Dans cet épisode en partenariat avec Green-Got, nous parlons de ce que notre argent raconte de nos choix, de nos peurs et de notre liberté. Nous explorons les mécanismes invisibles qui entretiennent les inégalités, mais aussi les gestes simples qui permettent de reprendre confiance et d'agir. Une conversation qui invite à regarder ses finances autrement et à comprendre que l'argent n'est pas une fin en soi, mais un outil au service de la vie que l'on souhaite construire.Je vous souhaite une très bonne écoute !Recommandation :À lire : Siddhartha, un roman philosophique de Hermann Hesse—Pour découvrir les coulisses du podcast : https://www.instagram.com/inpowerpodcast/Pour en savoir plus sur Maud Caillaux : https://www.linkedin.com/in/maud-caillaux/Pour en savoir plus sur Green-Got : https://green-got.com/?_InPower=Pour suivre mes aventures au quotidien : https://www.instagram.com/louiseaubery/Si cet épisode vous a plu, vous aimerez sûrement celui-ci :https://shows.acast.com/inpower/episodes/largent-doit-etre-au-coeur-de-la-question-feministe-avec-lesChapitrage : 00:00:00 - Maud Caillaux00:01:00 - Pourquoi les banques nous manipulent ?00:08:19 - Comment reprendre le pouvoir sur son argent ?00:10:10 - Gérer son argent en 3 étapes00:13:00 - Comment s'enrichir comme les hommes ?00:20:00 - Reprendre le contrôle de son argent00:24:00 - La règle du 50/30/2000:34:00 - Ce que révèle chaque paiement en carte00:35:50 - Créer son épargne de sécurité00:40:00 - Mr Beast, Maud en parle00:49:00 - Pourquoi l'ambition féminine financière dérange ?00:54:00 - L'argent, un levier d'émancipation00:58:00 - Décorréler sa valeur de ses revenus01:06:00 - Tout ce que l'on croit à tort01:10:00 - Comment le patriarcat se manifeste-t-il dans le système financier ?01:12:00 - Greenwashing : comment ne plus se faire avoir ?01:14:00 - Bien gérer son argent, c'est surtout ça01:18:00 - La question (très) intéressante d'une abonnée Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Send us Fan MailStar Alliance hat ihre Lounge-Zugangsregeln leicht angepasst – doch eine Änderung sorgt für Diskussionen: Die United Polaris Lounges gelten künftig offiziell als „Ultra-Premium Lounges“ und sind damit für viele First-Class-Passagiere anderer Star-Alliance-Airlines ausgeschlossen.Außerdem wurden die Regeln für Star Alliance Gold Mitglieder präzisiert. Was bedeutet das konkret für Lufthansa-, SWISS-, Austrian-, Singapore-Airlines- oder United-Kunden? Und warum dürfen First-Class-Gäste mancher Airlines künftig nicht mehr in bestimmte Lounges?Wir analysieren die Änderungen, zeigen die Auswirkungen für Vielflieger und werfen einen Blick darauf, ob United Polaris wirklich in einer Liga mit Lufthansa First Class oder Singapore Airlines The Private Room spielt.

Is Your Portfolio Missing Out? The Green Bond Boom ExplainedQuestion:How have green bonds evolved, what risks and opportunities do they present for investors, and what are the biggest misconceptions about this asset class?Answer:Green bonds have grown into a US $2 trillion global market, with Europe leading but APAC and emerging markets catching up. According to Johann Ple, senior portfolio manager at BNP Paribas Asset Management, green bonds now offer broad sector diversification and transparency, making them a credible alternative to conventional bonds. Risks are similar to traditional bonds (interest rates, credit spreads), but greenwashing and sector concentration require careful due diligence. Misconceptions about lower returns (“greenium”) are fading, and green bonds are increasingly viable for all investors, not just those focused on sustainability. Australian super funds and institutional investors can now build custom strategies, aligning portfolios with net zero ambitions without sacrificing performance.Why it matters:For investors, green bonds represent a way to combine positive environmental impact with competitive returns and transparency. The asset class is mature enough for custom strategies, with over 800 issuers and broad sector representation. Understanding the risks and debunking myths is crucial for informed allocation, especially as demand grows in Australia and globally.Sources:• Johann Ple, senior portfolio manager, BNP Paribas Asset Management• Michelle Baltazar, executive director of media, FS Sustainability• Responsible Investing Association Australia• EU Green Bond Standards, APAC market dataTimestamps:00:00 US as a missed opportunity for green bonds02:07 Market size: $2 trillion, Europe dominates, APAC and emerging markets rising03:50 Sector diversification: utilities, banks, real estate, transport, telecom06:54 Risks: conventional bond risks, greenwashing, sector concentration09:00 Greenwashing: issuer and project due diligence11:25 Australia's role: investor and issuer, custom strategies for super funds13:03 Misconceptions: returns, “greenium”, ESG backlash16:54 Growth drivers: APAC, emerging markets, not just EuropeWe record on Gadigal land and pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Get in touch - leave me a messageWhat if the biggest greenwashing risk isn't bad intent, but business-as-usual marketing?In this episode of Climate Confident, I'm joined by Helen Neal, founder of HN Communications, to dig into one of the most under-discussed risks in decarbonisation: how companies talk about sustainability when regulation is tightening, public trust is fragile, and every net zero claim is being scrutinised. This matters because the energy transition will not be carried by technology alone. Climate tech, policy, capital, supply chains, and public confidence all depend on credible communication.You'll hear why traditional corporate messaging can push companies into unintentional greenwashing, why greenhushing is not a safe escape route, and why sustainability claims increasingly need the discipline of financial reporting: clear evidence, third-party verification, and language that can survive scrutiny.We dig into how AI can help check sustainability language, but also why human judgement still has to own the beginning and end of the process. Helen also explains why supply chain data, board accountability, regulation, and executive incentives are becoming central to credible climate leadership. A vague 2050 net zero pledge without a roadmap? That is not strategy. That is a red flag wearing a nice suit.If you care about emissions reduction, business resilience, decarbonisation, and the real-world mechanics of the energy transition, this one is worth your time.

A new generation of chemical recycling plants promises to turn hard-to-recycle plastics back into new packaging and keep waste out of landfills and incinerators. But as Europe pours millions into the technology, critics are questioning whether it can really deliver on those promises. This investigation examines the gap between the industry's recycling claims and the reality on the ground.