Podcasts about Greenwashing

Use of the aesthetic of conservationism to promote organisations

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Latest podcast episodes about Greenwashing

Frequent Traveller Circle - Essentials - DEUTSCH

Send us Fan MailStar Alliance hat ihre Lounge-Zugangsregeln leicht angepasst – doch eine Änderung sorgt für Diskussionen: Die United Polaris Lounges gelten künftig offiziell als „Ultra-Premium Lounges“ und sind damit für viele First-Class-Passagiere anderer Star-Alliance-Airlines ausgeschlossen.Außerdem wurden die Regeln für Star Alliance Gold Mitglieder präzisiert. Was bedeutet das konkret für Lufthansa-, SWISS-, Austrian-, Singapore-Airlines- oder United-Kunden? Und warum dürfen First-Class-Gäste mancher Airlines künftig nicht mehr in bestimmte Lounges?Wir analysieren die Änderungen, zeigen die Auswirkungen für Vielflieger und werfen einen Blick darauf, ob United Polaris wirklich in einer Liga mit Lufthansa First Class oder Singapore Airlines The Private Room spielt.

The Greener Way
Green Bonds: From niche to mainstream

The Greener Way

Play Episode Listen Later Jun 15, 2026 18:08


Is Your Portfolio Missing Out? The Green Bond Boom ExplainedQuestion:How have green bonds evolved, what risks and opportunities do they present for investors, and what are the biggest misconceptions about this asset class?Answer:Green bonds have grown into a US $2 trillion global market, with Europe leading but APAC and emerging markets catching up. According to Johann Ple, senior portfolio manager at BNP Paribas Asset Management, green bonds now offer broad sector diversification and transparency, making them a credible alternative to conventional bonds. Risks are similar to traditional bonds (interest rates, credit spreads), but greenwashing and sector concentration require careful due diligence. Misconceptions about lower returns (“greenium”) are fading, and green bonds are increasingly viable for all investors, not just those focused on sustainability. Australian super funds and institutional investors can now build custom strategies, aligning portfolios with net zero ambitions without sacrificing performance.Why it matters:For investors, green bonds represent a way to combine positive environmental impact with competitive returns and transparency. The asset class is mature enough for custom strategies, with over 800 issuers and broad sector representation. Understanding the risks and debunking myths is crucial for informed allocation, especially as demand grows in Australia and globally.Sources:• Johann Ple, senior portfolio manager, BNP Paribas Asset Management• Michelle Baltazar, executive director of media, FS Sustainability• Responsible Investing Association Australia• EU Green Bond Standards, APAC market dataTimestamps:00:00 US as a missed opportunity for green bonds02:07 Market size: $2 trillion, Europe dominates, APAC and emerging markets rising03:50 Sector diversification: utilities, banks, real estate, transport, telecom06:54 Risks: conventional bond risks, greenwashing, sector concentration09:00 Greenwashing: issuer and project due diligence11:25 Australia's role: investor and issuer, custom strategies for super funds13:03 Misconceptions: returns, “greenium”, ESG backlash16:54 Growth drivers: APAC, emerging markets, not just EuropeWe record on Gadigal land and pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Slow Marketing
#69 - B Corp et Fairtrade : ce que ces certifications changent vraiment pour votre entreprise

Slow Marketing

Play Episode Listen Later Jun 12, 2026 27:35


"La certification n'est pas la destination, c'est le point de départ."Dans cet épisode de Slow Marketing, Anaïs Baumgarten anime une table ronde enregistrée en direct à Bruxelles, dans le cadre de l'événement B Corp x Fairtrade Belgium du 4 juin 2026. Autour de la table, trois intervenants aux profils complémentaires : Frédéric Bostyn, fondateur de The Nutty Farmer, licencié Fairtrade depuis la création de son entreprise de snacks à la noix de cajou ; Alexandre Helson, co-CEO de Maison Dandoy, institution bruxelloise vieille de presque 200 ans et certifiée B Corp en 2024 ; et Bernard Gouw, ancien Senior Manager Social Standards chez B Lab Global, qui vient de passer en indépendant après quatre ans et demi à construire les nouvelles normes B Corp.Note : cet épisode a été enregistré en anglais. Le transcript complet traduit en français est disponible sur le site (lien dans les ressources).

Wilder Podcast
Ep. 055: Together for Good - The Power of Community Climate Action

Wilder Podcast

Play Episode Listen Later Jun 11, 2026 58:56


Helen Meech is Executive Director of the Climate Coalition, the UK's largest group of organisations dedicated to action on people, climate and nature. Over 130 member organisations, from the National Trust to Oxfam to Save the Children, plus a network of around 3,500 community organisers across the UK. And yet most people have never heard of them. As Helen explains, that's deliberate.We talk about Great Big Green Week, the Coalition's flagship campaign, running this year from 6 to 14 June. It has more than doubled in size every year for three years: 250,000 people, then 600,000, then 1.2 million last year, with around 2 million expected this year. The stat that matters most: over a third of attendees had never engaged with climate or nature before. They came because someone they knew organised something, or because it was free to do with the kids on a Saturday.We also dig into where power actually sits. Helen's framing, "creating the space for politics to move into," challenges the idea that change is something politicians do to us. And we compare notes on the People's Emergency Briefing, which we recently screened at the Grange Hub, and the tension every communicator in this space wrestles with: realism versus hope.The post-interview chat gets into Tom's view that the era of being polite about the emergency is over, Chloe's case for hope grounded in community rather than technology, and why we still don't have a Help for Heroes equivalent for the climate movement.About the guestHelen Meech is Executive Director of the Climate Coalition. She has spent 25 years in environmental campaigning and movement-building, including roles at the National Trust and the RSPB, where she was Head of Movement Building and led the development of the People's Plan for Nature. Her work is built on a single belief: people are powerful, especially when they come together.The Climate Coalition: theclimatecoalition.org Great Big Green Week: greatbiggreenweek.comChapters00:00 - Welcome and intros 01:30 - Grange update: screening the People's Emergency Briefing at the Hub 04:30 - Watching hard truths in community, and why that changes the experience 06:55 - Tom's case: the days of being polite about the emergency are over 07:30 - Wilder Connections summer programme: co-design with young people 10:57 - Who is the Climate Coalition? 14:59 - Why most people haven't heard of the Climate Coalition (on purpose) 17:24 - "Creating the space for politics to move into" 20:05 - Everyone has power: protest, community organising, media, culture 22:18 - Great Big Green Week: nightclubs, litter picks, fetes and school assemblies 23:59 - The infrastructure behind 6,000 local events 29:54 - Flooded pitches: why grassroots sport is organising 30:30 - The unexpected challenge: keeping the big NGOs on board 32:43 - Greenwashing and a brand with a life of its own 34:15 - The Coalition's three policy asks 36:50 - The five million target, and matching Children in Need for awareness 39:43 - Helen's reaction to the People's Emergency Briefing 42:28 - Rebecca Solnit and hope as an action 44:35 - How to get involved in Great Big Green Week 46:03 - Tom and Chloe debrief: community action vs direct action 48:27 - The 3.5% rule, and whether the research still holds 50:45 - The school drop-off apology problem: why we need a safe movement to belong to 53:40 - Hope vs fear: did the briefing get the balance right? Key takeawaysOver a third of Great Big Green Week attendees have never engaged with climate or nature before. They come because the event is organised by someone they know, connected to a community they're already part of, or simply free to do with the kids. Over 80% of those newcomers wanted to do more afterwards.Great Big Green Week has more than doubled in size every year for three years, and reached a media audience of over 60 million last year. Around 11% of the UK population recognises it when prompted, on a par with campaigns that have run for decades.Helen's core argument about power: if we say politicians are the only ones with power, we're handing ours to them. The Coalition's job is to make the public mandate visible so politicians have space to move into.The Coalition's three policy asks: climate finance flowing where it's most needed, fairness at the heart of climate action (bills, jobs, just transition), and the urgent protection and restoration of nature.Fear needs to be combined with agency. Helen cites the Branding Biodiversity report: hard-hitting information without a path to action paralyses people. Twenty-five years into her career, the People's Emergency Briefing still made her cry. Her response was to write a to-do list.Hope is an action, not a mood. Rebecca Solnit's framing: pessimists and optimists both excuse themselves from doing anything.Resources and links mentionedOrganisations and campaignsThe Climate Coalition: theclimatecoalition.orgGreat Big Green Week (6-14 June 2026): greatbiggreenweek.comNational Emergency Briefing / People's Emergency Briefing, including the screening map and how to host one: nebriefing.orgWilder Connections, Chloe's charity growing a movement for nature connection in young people: wilderconnections.charityClimate Psychology Alliance (facilitation training Chloe mentioned): climatepsychologyalliance.orgMore in Common (audience segmentation partner): moreincommon.org.ukBristol Stepping SistersNational Trust, RSPB, Oxfam, Save the Children, Co-op (Coalition members referenced)Ideas and referencesRebecca Solnit, Hope in the DarkJoanna Macy, Active Hope: activehope.infoBranding Biodiversity report (Futerra): fear combined with agencyThe 3.5% rule (Erica Chenoweth's research on nonviolent resistance)The People's Plan for Nature: peoplesplanfornature.orgCome and stay with usIf this conversation has you craving time somewhere slower, our off-grid cabins sit in a quiet corner of Monmouthshire surrounded by 80 acres of recovering nature. Visit grangeproject.co.uk and click "Stay with us" in the top right corner.

Ici Venise
#68 Venise a un nouveau maire : l'élu des « sagre » du printemps

Ici Venise

Play Episode Listen Later Jun 11, 2026 39:49


Merci de soutenir notre travail père-fille 100% indépendant et bénévole en vous abonnant, en laissant des commentaires et étoiles. Vous pouvez aussi nous offrir le café et nous suivre sur instagram : @ici.venise.#68 Venise a un nouveau maire : l'élu des « sagre » du printempsL'ex adjoint au Tourisme est le nouveau maire de Venise. Voilà une nouvelle surprenante pour qui croit la majorité des Vénitiens rebelle au surtourisme. C'est aussi l'histoire d'un revers pour l'opposition de gauche qui croyait tenir à Venise la promesse d'une défaite qui minerait les chances du gouvernement Meloni en vue des élections parlementaires de 2027. Dans cet épisode vous connaîtrez le nom de ce nouveau maire de la Sérénissime qui n'a guère dévoilé ses intentions tout en menant sur le terrain sa campagne gagnante. Il n'a manqué aucune manifestation locale, il a été de toutes les « Sagre », ces fêtes populaires locales où il a pu montrer qu'il était « un des nôtres » aux électeurs. Ces fêtes sont aussi hélas celles d'une consommation massive de viandes, d'alcool, d'accessoires et d'emballages à usage unique, dont les touristes ne sont pas les seuls pourvoyeurs dans la lagune. Au passage, « ici Venise » suggère au nouveau maire de s'essayer à un peu de Greenwashing, alors que le centre historique et les canaux sont envahis de toutes sortes de déchets. Et aux visiteurs notre slogan : ne soyez pas gourdes, prenez votre gourde !

Radio Social Corporativa
Junio Circular: Envases, Greenwashing e IA con la Asociación de Empresas del Medio Ambiente en la Región de Murcia AEMA

Radio Social Corporativa

Play Episode Listen Later Jun 11, 2026 14:23


En el programa de Radio Social Corporativa, tuvimos el placer de abrir de nuevo el espacio de AEMA para hablar sobre una iniciativa que está marcando junio como un mes muy especial para el medio ambiente. Este mes fue elegido por el Día Mundial del Medio Ambiente, celebrado el 5 de junio, y con esa excusa, AEMA ha lanzado "Junio Circular", un mes lleno de eventos temáticos. https://www.youtube.com/watch?v=LEBkYr-8Nkg El secretario general de AEMA, Juan Ramón Escoda, nos explicó que la idea detrás de Junio Circular es extender la concienciación ambiental más allá de un día, permitiendo una serie de eventos y actividades a lo largo de todo el mes. Esto no solo facilita la participación más amplia sino que también permite profundizar en temáticas concretas. Eventos Destacados Real Decreto de Envases: Una de las iniciativas clave de Junio Circular es la charla sobre el nuevo Real Decreto de Envases. Este evento se llevará a cabo el 12 de junio y abordará cómo esta normativa afectará tanto a las empresas como a los consumidores. Juan Ramón Escoda destacó la importancia de este decreto y la necesidad de que las empresas se formen sobre las nuevas exigencias normativas. Taller sobre Greenwashing: El 26 de junio se llevará a cabo otro evento online centrado en la nueva normativa sobre greenwashing y la taxonomía verde. Este taller tiene como objetivo ayudar a las empresas a comunicar sus aportes al medio ambiente sin temor a ser acusadas de greenwashing. ECODAY y la Inteligencia Artificial: El ECODAY (Ecodía) se celebrará de manera presencial el 30 de junio, y este año el enfoque es la inteligencia artificial en el sector ambiental. AEMA ha querido mostrar cómo estas nuevas herramientas pueden beneficiar a las empresas y emprendedores en sus prácticas medioambientales diarias. Juan Ramón Escoda enfatiza que todos los talleres son gratuitos y abiertos al público, destacando la necesidad de participar para entender las dinámicas actuales del medio ambiente. La inscripción a estos eventos se puede realizar a través del sitio web oficial de AEMA. Conclusión Junio Circular no solo es una oportunidad para aprender sobre nuevas normativas, sino también para formar parte de un movimiento ambiental significativo. Entre testimonios de expertos, prácticas innovadoras y la constante evolución de la inteligencia artificial, este mes promete ser una fecha clave para el sector empresarial y el emprendimiento enmarcados en el ámbito medioambiental. No pierdas la oportunidad de participar y contribuir a una discusión tan relevante sobre el futuro de nuestro planeta. Inscríbete en los eventos de AEMA y forma parte del cambio.

Der oekom podcast - Die guten Seiten der Zukunft
Greenwashing – Das schmutzige Geschäft mit dem Gewissen [Vortrag von Ursula Bittner]

Der oekom podcast - Die guten Seiten der Zukunft

Play Episode Listen Later Jun 9, 2026 40:32 Transcription Available


Wir recyceln, kaufen »klimaneutral« ein und vertrauen darauf, dass Unternehmen ihre Nachhaltigkeitsversprechen halten. Doch nicht jede „grüne“ Werbeaussage hält, was sie verspricht. „Greenwashing“ ist eher die Regel als die Ausnahme. Ein aktueller Greenpeace-Report deckt auf, wie die Industrie systematisch Politik und Verbraucherschaft mit leeren Versprechen und »freiwilligen Selbstverpflichtungen« ruhigstellt – und sich über ihre Lobbyarbeit längst Einfluss auf politische Entscheidungen gesichert hat. Greenwashing ist nicht nur irreführende Werbung – es ist ein lukratives Geschäftsmodell und Milliardenbusiness. Denn statt Umweltschutz zu betreiben, ist es billiger, ihn vorzutäuschen. Welche Strategien der Täuschung, aber auch politischen Einflussnahme stecken hinter Greenwashing? Welche tiefgreifenden Veränderungen bräuchte es, um Greenwashing zurückzudrängen und durch glaubwürdiges, wirksames Handeln zu ersetzen?

Das Klima
DK172 - Greenwashing in der Fleisch- und Milchindustrie?

Das Klima

Play Episode Listen Later Jun 8, 2026 27:50 Transcription Available


"Das Klima”, der Podcast zur Wissenschaft hinter der Krise. Wir lasen den [sechsten Bericht](https://www.ipcc.ch) des Weltklimarats und erklären den aktuellen Stand der Klimaforschung. In Folge 172 gibt es was zu essen. Wir schauen uns eine Studie an, die Greenwashing in der globalen Fleisch- und Milchindustrie untersucht hat. Denn das ist etwas, was erstaunlich häufig ist. Wie häufig es stattfindet und was das bedeutet, erfahrt ihr in der neuen Folge. Wer den Podcast unterstützen will, kann das gerne tun: https://steadyhq.com/de/dasklima/ und https://www.paypal.me/florianfreistetter.

Sagen Was Ist
Propaganda – Folge 3 – Greenwashing

Sagen Was Ist

Play Episode Listen Later Jun 7, 2026 25:59


    https://sagenwasist.com

Ozé - s'engager pour un monde durable
Comment produire dans des mondes post-capitalistes ? - Jérôme Baschet, Aurélien Berlan, Célia Izoard et Sébastien Lachaize

Ozé - s'engager pour un monde durable

Play Episode Listen Later Jun 4, 2026 121:39


En mai 2026, à l'occasion de la neuvième édition du festival L'Histoire à venir qui se tient chaque année à Toulouse, j'ai eu l'opportunité d'enregistrer une discussion entre Jérôme Baschet, Aurélien Berlan, Célia Izoard et Sébastien Lachaize autour du livre Mondes post-capitalistes.Le livre propose une multiplicité d'articles qui visent à projeter des sociétés, des formes d'organisation, des rapports au monde et des relations débarrassés du capitalisme à partir des travaux scientifiques existants dans diverses disciplines.S'il est bien entendu impossible d'aborder l'ensemble des thématiques du livre en deux heures, nous nous sommes intéressés pour cet échange à deux articles en particulier : celui sur la production, co-écrit par Jérôme Baschet et Laurent Jeanpierre et celui sur les métaux, co-écrit par Julian Carrey et Sébastien Lachaize.Jérôme Baschet est historien. Après une longue carrière comme enseignant-chercheur en histoire médiévale à l'EHESS, il a choisi d'orienter ses travaux sur les perspectives d'émancipation du capitalisme à partir de l'expérience zapatiste au Chiapas à laquelle il contribue depuis les années 1990. Nous avions déjà eu l'occasion d'échanger dans le podcast autour de son livre Basculements qui aborde les chemins possibles pour sortir du capitalisme. Il a co-dirigé avec Laurent Jeanpierre le livre Mondes post-capitalistes dont nous parlons aujourd'hui.Aurélien Berlan est philosophe. Il est enseignant-chercheur à l'université de Toulouse Jean Jaurès. Il est notamment l'auteur du livre Terre et liberté pour lequel je l'ai reçu dans le podcast.Célia Izoard est philosophe. Elle est journaliste pour des médias indépendants comme Reporterre et autrice de plusieurs livres dont La ruée minière au 21e siècle. Je l'ai également déjà reçu dans le podcast pour son chapitre sur les voitures électriques écrit dans le livre Greenwashing.Sébastien Lachaize est physicien. Il est enseignant-chercheur à l'INSA Toulouse et spécialiste des métaux et des low-tech.Cette discussion a été préparée avec mes camarades de l'Atelier d'Écologie Politique de Toulouse Julian Carrey et Adeline Grand-Clément que je remercie chaleureusement.⏲ Découpage de l'émission :3 min - Présentation de l'ouvrage Mondes postcapitalistes par Jérôme Baschet10 min - Présentation de l'article "Production" par Jérôme baschet26 min - Débats sur la production postcapitaliste35 min - Échelles de production et néo-industrie53 min - Présentation de l'article "Métaux" par Sébastien Lachaize1h07 - Débats sur les stocks de métaux et les ordres de grandeur1h23 - Les Low-Tech comme technologies postcapitalistes1h38 - Réflexions sur l'avenir1h46 - Conclusion sur la sortie du capitalismeCrédit photo ©Philippe Matsas/Opale/LeemageHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

ESG voices
Greenwashing in financial services

ESG voices

Play Episode Listen Later Jun 4, 2026 15:52


Climate 21
Why Traditional Marketing Creates Greenwashing Risk in Sustainability

Climate 21

Play Episode Listen Later Jun 3, 2026 40:57 Transcription Available


Get in touch - leave me a messageWhat if the biggest greenwashing risk isn't bad intent, but business-as-usual marketing?In this episode of Climate Confident, I'm joined by Helen Neal, founder of HN Communications, to dig into one of the most under-discussed risks in decarbonisation: how companies talk about sustainability when regulation is tightening, public trust is fragile, and every net zero claim is being scrutinised. This matters because the energy transition will not be carried by technology alone. Climate tech, policy, capital, supply chains, and public confidence all depend on credible communication.You'll hear why traditional corporate messaging can push companies into unintentional greenwashing, why greenhushing is not a safe escape route, and why sustainability claims increasingly need the discipline of financial reporting: clear evidence, third-party verification, and language that can survive scrutiny.We dig into how AI can help check sustainability language, but also why human judgement still has to own the beginning and end of the process. Helen also explains why supply chain data, board accountability, regulation, and executive incentives are becoming central to credible climate leadership. A vague 2050 net zero pledge without a roadmap? That is not strategy. That is a red flag wearing a nice suit.If you care about emissions reduction, business resilience, decarbonisation, and the real-world mechanics of the energy transition, this one is worth your time.

Politieke Popcorncast
#101 De Puinhopen van 100 dagen Jetten | Verkeerd gepolste directeur Greenwashing Tata Steel

Politieke Popcorncast

Play Episode Listen Later Jun 3, 2026 75:25 Transcription Available


Het kabinet van premier Rob Jetten is precies honderd dagen geleden aangereden, dus het is de hoogste tijd om de popcornbalans op te maken. Leverde de ministersploeg van de jongste premier ooit net zoveel drama en gedoe op als zijn voorganger of stelt de entertainmentwaarde maar teleur? Verder zorgt de komst van Kanye West naar het Gelredome voor discussie onder bestuurders en moest de nieuwe duurzaamheids-CEO van Tata Steel al na één dag opstappen vanwege een onvolledig cv. SjoerdKwadraat komt in zware problemen door zijn eigen D66-fractie in de Eerste Kamer, de voltallige Tweede Kamer keert zich tegen Lidewij de Vos van Forum voor Democratie en Pro-prominent Esmah Lahlah heeft eindelijk een nieuwe baan gevonden.Hoofdstukken:00:00 Intro00:30 Haagse Aambeien03:20 Popcornmomenten03:27 ↳ Paul: Kanye West in Nederland07:54 ↳ Stijn: Donald Pols zijn 1e werkdag15:22 100 dagen Jetten16:36 ↳ Succes op Instagram25:47 ↳ Oppositie-nachtmerrie31:36 ↳ Sjoerdkwadraat39:18 ↳ Boekholt €9000-cursus44:21 ↳ Kelderende cijfers "Het is een bende"46:46 Rechtse rariteiten46:46 ↳ Forum: nazi-ophef54:36 ↳ Gert-Jan Segers crypto-era56:49 Esmah Lahlah droombaan1:01:23 Trump1:01:57 ↳ White House memes1:10:20 ↳ Bruiloft gemist1:11:30 ↳ Kooigevecht1:12:13 ↳ 250 jaar flop & $250-biljet1:15:04 OutroSupport the showSteun ons en doneer een bak popcorn (zoet/zout):Volg ons op Twitter 

Living Planet | Deutsche Welle
Europe's chemical recycling gamble

Living Planet | Deutsche Welle

Play Episode Listen Later May 29, 2026 28:40


A new generation of chemical recycling plants promises to turn hard-to-recycle plastics back into new packaging and keep waste out of landfills and incinerators. But as Europe pours millions into the technology, critics are questioning whether it can really deliver on those promises. This investigation examines the gap between the industry's recycling claims and the reality on the ground.

Slow Marketing
#68 - Influence responsable : comment structurer tes campagnes sans greenwashing (Amélie Deloche, ADEME)

Slow Marketing

Play Episode Listen Later May 29, 2026 48:54 Transcription Available


Seulement 5 % des créateur·ices parlent de sujets engagés. Comment faire de l'influence responsable sans se planter ?Dans cet épisode de Slow Marketing, nous recevons Amélie Deloche, co-créatrice du collectif Paye ton influence et co-autrice du Guide de l'influence responsable de l'ADEME. Un guide qui dit les choses clairement, sans langue de bois, et surtout qui donne des outils concrets pour passer à l'action.Parce que vouloir faire de l'influence responsable, c'est bien. Mais concrètement, ça veut dire quoi ? Comment choisir les bon·nes créateur·ices ? Comment écrire un brief qui évite le greenwashing sans brider la créativité ? Et surtout : comment prouver à son boss que c'est rentable ?Au programme :Les arbitrages stratégiques : micro-influenceur·euses engagé·es ou gros comptes lifestyle ?Une checklist express pour sélectionner un·e influenceur·euse en 10 minutesLe brief anti-greenwashing : ce qu'il faut mettre (et bannir)Les erreurs classiques à éviter (spoiler : ne pas se renseigner sur l'annonceur)Les KPIs pour prouver l'impact business ET sociétalPlateformes, algorithmes et guerre des imaginaires

Radio 1 - Die grüne Minute

Das Umweltthema und die Klimakrise werden immer wichtiger und präsenter. Viele Firmen beteiligen sich an diesem Umdenken zu einem grüneren Image. Häufig jedoch, bleibt es bei Visionen.

Finding Nature
Beyond Box Ticking And Addressing Competency Greenwashing - Alexander Pui Wants You To Care

Finding Nature

Play Episode Listen Later May 26, 2026 99:14


Alexander Pui is back on the show today for his third appearance. He's been one of the most popular guests over the history of the Finding Nature podcast and I jumped at the opportunity to chat again while he was recently back in Sydney. For those who know Alex they know they're in for the usual standard of excellence regarding all things physical climate risk, the state of activity and effort underway to better understand future scenarios and how the science of climate change is outpacing meaningful efforts to mitigate emissions and their long lasting impacts and risks everywhere. For those newer to the show, Alex has been an important figure in my own career when we worked together at a very large yellow coloured bank in Australia, before he moved to Japan a couple of years ago to take on a lead role in climate risk across Asia Pacific with one of the world's largest professional services organisations.Over the course of his career he's worked in banking, insurance, reinsurance and consulting, he's also an Adjunct Fellow at the University of New South Wales and Visiting Scholar at Kyushu University.For our third time around the Finding Nature microphones we get into a lot of topics and themes that are both updates on previous episodes as well as fresh from both of our insights and work over the last 12 months. From the experience of oppressive heat and new heatwave classification systems in Japan to the impacts of storms, flooding and typhoons across Asia in 2025. We get into the expectations and the science of the emerging super El Niño and what the next period of supercharged climate activity is likely to bring, the quality and value of the recently completed Climate Vulnerability Assessment into the Australian insurance industry, where insurers are and aren't acting, the lessons and practicalities of climate risk management when all the attention is now on box ticking the new Australian climate disclosure legislation, and one of my very favourite topics - competence greenwashing. There's also an insight into a potential climate resilience idea in Japan for the Australian listener right at the very end, so stay tuned for that one and get in contact if it interests you.Support for this episode comes from:Reposit Power - $500 off your solar battery installation. Planet Protein - double the value of your first order at no extra cost.Send me a messageThanks for listening. Follow Finding Nature on Instagram

Slow Marketing
[REDIFF] #44 - Configurer Google Analytics pour le RGPD : les conseils de Julie Linden

Slow Marketing

Play Episode Listen Later May 22, 2026 30:59


Dans cet épisode de Slow Marketing, je discute avec Julie Linden, analyste digitale spécialisée dans la mise en conformité des outils d'analyse avec le RGPD. Nous explorons les récents changements concernant Google Analytics et la légalité de son utilisation en Europe après l'adoption du Data Privacy Framework. Julie nous partage ses conseils pour assurer une conformité optimale tout en conservant des données de qualité, et nous parle de son engagement pour un marketing digital plus simple et respectueux de la vie privée.Quelques questions clés que nous abordons dans cet épisode :Comment mettre en place une solution de cookies conforme au RGPD sur son site web ?Quels sont les défis de la mise en conformité de Google Analytics pour les entreprises ?Quelles alternatives à Google Analytics existent pour un suivi des performances plus éthique ?En quoi une approche de slow marketing et de simplification des données peut-elle transformer la manière de piloter ses campagnes ?

Thematic Intelligence
235. Carbon Better: Marketing sustainability without greenwashing

Thematic Intelligence

Play Episode Listen Later May 18, 2026 11:51


In this episode, Laura Aleman from Carbon Better talks about marketing sustainability. She discusses how to promote environmental achievements without greenwashing andwhat it means to talk about sustainability in the age of anti-ESG.  Find us on LinkedIn:  https://www.linkedin.com/company/globaldatastrategicintelligence/ To find out more about Strategic Intelligence: https://globaldata-26632421.hs-sites-eu1.com/themes Host: Holly Anness-Bradshaw (Senior Analyst, GlobalData Strategic Intelligence)Guests: Laura Aleman (Content and Marketing Specialist, Carbon Better)

Alternative Asset Management & Sustainability Insights
Travers Smith's Sustainability Insights: Not less, just different: The hidden opportunity in the EU's regulatory reset

Alternative Asset Management & Sustainability Insights

Play Episode Listen Later May 15, 2026 7:41


KEY INSIGHTSEU is not retreating: Despite framing its agenda as simplification, the EU is rebuilding its environmental product regulation to be more digital, more enforceable and, in several areas, more consequential than before.Environmental regulation offers a strategic opportunity: The EU is recasting product rules as industrial policy, with significant implications for supply chain intensive businesses, among others.Greenwashing and PFAS demand action now: Tougher rules on environmental claims and accelerating litigation risk around forever chemicals mean that consumer-facing and industrials-exposed portfolio companies cannot afford to wait for regulatory certainty before acting.Links:A Simpler, Clearer and Better Enforced EU Rulebook - European CommissionMoving Parts: A Guide to the EU's Evolving Product Regulatory Landscape | Travers SmithEU's Digital Product Passport: Advancing transparency and sustainability | data.europa.euCircular Economy - Environment - European CommissionUpdates to EU CBAM: Balancing climate and competitiveness | Travers SmithAll news - ECHA

Slow Marketing
#67 - Les 3 erreurs qui sabotent ton marketing responsable (et comment les éviter)

Slow Marketing

Play Episode Listen Later May 15, 2026 35:45


"Le vrai problème ? Le flou." Tu fais de vraies actions responsables… mais tu n'oses pas les communiquer. Résultat : tu restes invisible pendant que d'autres occupent l'espace, parfois avec des messages limites.Dans cet épisode de Slow Marketing, Anaïs Baumgarten, consultante en stratégie marketing responsable, autrice du livre Slow Marketing et CMO de Maison Dandoy, partage un retour terrain sans filtre: comment une PME artisanale B Corp peut se retrouver avec 63% de clients qui ne connaissent pas ses engagements, et comment corriger le tir sans greenwashing.

Then & Now
Antisemitism and the Law in Trump 2.0: A Perspective from UPenn

Then & Now

Play Episode Listen Later May 13, 2026 79:33 Transcription Available


In this week's episode, host David Myers leads a discussion with Amanda Shanor, Sigal Ben-Porath, and Serena Mayeri about the legal and historical implications of the Trump administration's request for lists of Jewish students, faculty, and organizations at the University of Pennsylvania. The conversation situates the subpoena within broader federal investigations into alleged campus anti-Semitism following October 7, 2023, while arguing that the demand for names, personal contact information, and organizational affiliations raises profound constitutional concerns. The panelists contend that the request threatens First Amendment protections surrounding free association, religious identity, and academic freedom, particularly because it targets individuals based on protected forms of expression and affiliation.Serena Mayeri is the Arlin M. Adams Professor of Constitutional Law at the University of Pennsylvania Carey Law School and a Professor of History (by courtesy). Serena has many publications including her first book Reasoning from Race: Feminism, Law, and the Civil Rights Revolution (Harvard University Press, 2011) and her new book is Marital Privilege: Marriage, Inequality, and the Transformation of American Law (Yale University Press, 2025).Sigal Ben-Porath is the MRMJJ Presidential Professor at the University of Pennsylvania Graduate School of Education. She also currently serves as the faculty director of the Stavros Niarchos Foundation (SNF) Paideia Program. Her areas of expertise include philosophy of education and political philosophy. She has published numerous books including Cancel Wars (2022) and Making Up Our Mind: What School Choice is Really About (2019).Amanda Shanor is an Associate Professor at the Wharton School of the University of Pennsylvania. Amanda's research explores the changing meaning of the First Amendment and the forces that affect it; democratic theory, illiberalism, and equality; and the intersection of constitutional law and economic life. Amanda has published more than ten scholarly papers including “Greenwashing and the First Amendment” (Columbia Law Review 2021) and “

All Things Internal Audit
Greenwashing and Internal Audit: Governance, Risk, and the Growing Regulatory Crackdown

All Things Internal Audit

Play Episode Listen Later May 13, 2026 24:46


The Institute of Internal Auditors Presents: All Things Internal Audit  In this episode, Ahmed Sharif Hawky and Emmanuel Pascal discuss why greenwashing is no longer just a reputational risk, but also a governance and assurance challenge. Together they break down how greenwashing qualifies as legal misrepresentation, why most control environments are far weaker than leadership realizes, and what a practical audit approach looks like — from mapping sustainability claims across  channels to using data analytics and intensity ratios to test what companies report and what they don't.     HOST: Ahmed Sharif Shawky, CIA, CPA CEO, SustainGRC GUESTS: Emmanuel Pascal, CIA, CRMA, CFE CEO, Condor Strike  Member, Committee of Research and Education Advisors, Internal Audit Foundation   KEY POINTS: Introduction [00:00-00:00:50] Defining Greenwashing [00:00:50-00:02:14] Political Backlash vs. Regulatory Reality [00:02:16-00:03:21] Greenwashing as Misrepresentation [00:03:24-00:06:13] Global Greenwashing Regulations [00:06:13-00:07:16] Greenwashing as Value Fraud [00:07:22-00:11:07] Assessing Greenwashing Risk [00:11:14-00:13:49] Green Strategy and Red Flags [00:13:50-00:14:48] Using Data Analytics to Test Sustainability Claims [00:14:48-00:18:10] Building a Strong Control Framework [00:18:13-00:19:27] Internal Audit's Approach to Greenwashing Risk [00:19:27-00:20:58] Training Auditors on Sustainability [00:20:58-00:21:52] DWS Greenwashing Case [00:21:52-00:23:42] 2026 International Conference Promo [00:23:47-00:24:18] Closing [00:24:25-00:24:34] IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: 2026 IIA International Conference Knowledge Centers: Environmental, Social, and Governance Global Internal Audit Standards Vision 2035 Global Perspectives & Insights: Sustainability All Things Internal Audit: Unmasking Greenwashing On the Frontlines: Greenwashing and Closing the Authenticity Gap Five Questions: Preventing Greenwashing   Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple Podcasts Spotify Libsyn Deezer  

Podcasts von Tichys Einblick
Holz-Business statt Klima-Betrug: Geld machen mit Wäldern und nebenbei den Regenwald retten

Podcasts von Tichys Einblick

Play Episode Listen Later May 13, 2026 32:28


Während die Märkte auf KI und volatile Energiewerte setzen, rückt ein fast vergessener Rohstoff wieder in den Fokus: Holz. Doch in Zeiten von inflationären Geldentwertungen und betrügerischen CO₂-Zertifikaten, stellt sich die Frage: Kann man mit Bäumen wirklich sicher Vermögen aufbauen oder ist das alles nur Greenwashing? Jörg Schäfer, Gründer des Unternehmens TreeCycle of Life, erklärt im Gespräch mit Roland Tichy, warum er bewusst auf ein rein kommerzielles Business-Modell statt auf Charity setzt. Für ihn ist klar: Nur profitable Unternehmungen können den Regenwald nachhaltig schützen. Denn die weltweite Abholzung der Urwälder verknappt den Rohstoff Holz massiv und macht eine weitere Entwaldung attraktiv. Besser sei sein Modell: Mit schnellwachsenden Eucalyptusplantagen der Entwaldung vorbeugen. Wenn Ihnen unser Video gefallen hat: Unterstützen Sie diese Form des Journalismus: https://www.tichyseinblick.de/unterstuetzen-sie-uns

Outdoor Minimalist
222. Circular Economy or Greenwashing? How Gear Trade-In Programs Really Work with Pancho Gomez

Outdoor Minimalist

Play Episode Listen Later May 11, 2026 41:06


At the beginning of April, I published an article for SFGATE asking a simple but complicated question: Do clothing take-back programs actually reduce clothing production and fashion's environmental impact?After speaking with brands like Levi Strauss & Co., Patagonia, and The North Face, the answer wasn't exactly clear. Every brand approached take-back and resale differently, with different goals, systems, and definitions of success.Our guest today, Pancho Gomez, has spent the last two decades working at the intersection of technology, the outdoor industry, and social responsibility. Most recently, he led the Customer Experience team at Trove, helping build trade-in and resale programs for brands including Patagonia, Arc'teryx, Levi's, and Carhartt.So I had to ask him: Are gear and clothing take-back programs actually helping build a circular economy, or are they just another form of greenwashing?In episode 222 of the Outdoor Minimalist podcast, Pancho takes us behind the scenes of how these programs operate, what brands gain from them, and whether resale can meaningfully reduce waste in the outdoor and fashion industries.Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalistBuy Me a Coffee: ⁠⁠⁠https://buymeacoffee.com/outdoorminimalist⁠⁠⁠Listener Survey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------Episode ResourcesSF Gate Article: https://www.sfgate.com/shopping/article/clothing-take-back-programs-explained-22187338.phpConnect with Pancho Gomez: https://www.becausewhy.net/

ESG Talk Podcast
#162 - Marie-Luise Abshagen - Die Plastik-Lüge, wie die fossile Industrie ihre Macht sichert

ESG Talk Podcast

Play Episode Listen Later May 11, 2026 54:22


Ich spreche mit Marie-Luise über ein Thema, das uns alle betrifft und gleichzeitig massiv unterschätzt wird: die »Plastiklüge«. Plastik ist kein neutrales Alltagsprodukt, sondern zu rund 99 % fossil – es basiert auf Öl, Gas und Kohle. Damit ist jede Plastiktüte, jede Verpackung und sogar ein Großteil unserer Kleidung direkt mit der fossilen Industrie verbunden, was in der öffentlichen Wahrnehmung kaum thematisiert wird. Besonders eindrücklich wird, wie allgegenwärtig Plastik wirklich ist: Wir finden es nicht nur in Verpackungen, sondern auch in Luft, Wasser und inzwischen sogar im menschlichen Körper, wie im Blut, im Gehirn und in der Plazenta. Damit wird aus einem vermeintlichen Müllproblem eine echte Gesundheits- und Systemfrage. Ein zentraler Punkt unseres Gesprächs ist die Machtstruktur dahinter: Die Plastikindustrie ist kein isolierter Sektor, sondern eng mit den großen Öl- und Gaskonzernen verflochten. Gleichzeitig wird die Verantwortung stark auf uns Konsument:innen verlagert, obwohl Recycling bisher nur einen Bruchteil des Problems löst und die Produktion weiter exponentiell wächst. Wir sprechen auch darüber, warum viele vermeintliche Lösungen – wie Recycling oder »Ocean Plastic« oft nur Teil einer größeren Erzählung sind, die das eigentliche Problem verdeckt: die ständig steigende Produktion. Solange diese nicht reduziert wird, bleibt jede individuelle Maßnahme begrenzt wirksam.   Kapitel 06:16 Warum Plastik ursprünglich als Lösung galt 07:34 Wo überall Plastik steckt im Alltag 09:25 Explosion der Plastikproduktion seit 2000 11:33 Mikroplastik im Körper: die schockierende Realität 12:29 Die Macht der fossilen Konzerne hinter Plastik 15:51 Fracking & warum Plastikindustrie boomt 22:13 Warum Recycling das Problem nicht löst 26:03 Plastikmüll global: Export, Meere und Realität 35:47 Plastik als Umwelt-, Gesundheits- und Klimakrise 39:58 Greenwashing & falsche Lösungen 43:02 Welche Regulierung wirklich helfen würde 47:50 Blick in die Zukunft: Plastik 2036 49:05 Was sich wirklich ändern muss   Empfehlungen Zivilgesellschaftliches Netzwerk zum Ausstieg aus Plastik mit ganz vielen Information https://exit-plastik.de/ Sehr guter wissenschaftlicher Artikel zur Politischen Ökonomie der Plastikindustrie https://www.sciencedirect.com/science/article/pii/S259033222300252X zur Rolle der fossilen Lobby in den Verhandlungen zum Plastikabkommen https://eia-international.org/report/foxes-in-the-henhouse/   Kontakt Marie-Luise Abshagen https://www.linkedin.com/in/marie-luise-abshagen-126789200/ Wandel mit Wirkung Der Newsletter zum Podcasts: https://www.trimpact.net/news/anmelden/   Das Booklet zum Podcast (gratis Download) https://www.trimpact.net/podcast/booklet/   Kooperationen https://www.trimpact.net/beratung/   Mein Gastbeitrag zur nachhaltigen Geldanlage im Buch Green Finance https://fazbuch.de/produkt/green-finance/ref/1485/?utm_campaign=green-finance   Social-Media Linkedin: https://www.linkedin.com/in/stella-dombrowsky/ Instagram: https://www.instagram.com/stella_dombrowsky/ YouTube: www.youtube.com/@Podcast-WandelmitWirkung   Kooperationsanfragen & Kontakt: Stella Dombrowsky sd@trimpact.net www.trimpact.net

Care More Be Better: Social Impact, Sustainability + Regeneration Now
Beyond Greenwashing: How to Communicate Sustainability with Credibility with Helen Neal

Care More Be Better: Social Impact, Sustainability + Regeneration Now

Play Episode Listen Later May 6, 2026 49:34


Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong. Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that. They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish. They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history. If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to. COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/ About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social:  https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications Show Notes: 01:29 - How To Translate Sustainability Into Real Action 08:53 - Understanding The Real Impact Of Greenwashing 13:01 - Talking About Your Challenges With Confidence 23:32 - Showcasing Sustainability Efforts In The Most Creative Way 29:36 - IMPACT Framework And The Power Of AI 37:10 - Insights And Realizations As A B-Corporation 39:33 - How To Get Sustainability Communication Right 43:00 - Get In Touch With Helen And HN Communications 46:41 - Discussion Wrap-up And Closing Words Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit. BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Markenkraft - Der Podcast über Markenführung und Markenforschung
Nachhaltigkeit wirkt – aber nicht so, wie viele Marken denken - Prof. Dr. Ute Rademacher | Colibri Research

Markenkraft - Der Podcast über Markenführung und Markenforschung

Play Episode Listen Later Apr 23, 2026 83:23 Transcription Available


80 % der Konsumenten sagen, Nachhaltigkeit sei ihnen wichtig. An der Kasse bleiben oft nur 20 % übrig. Der berühmte Attitude-Behavior-Gap. Oder anders gesagt: viel Haltung, wenig Handlung. Heißt das also, Nachhaltigkeit ist für Marken irrelevant? Ganz im Gegenteil. In dieser Episode spreche ich mit der Kommunikationspsychologin Prof. Dr. Ute Rademacher darüber, warum Nachhaltigkeit als Marketingthema gerade scheitert – und wo ihr echtes Potenzial liegt. Wir sprechen unter anderem über: • Warum die Purpose-Welle an Glaubwürdigkeit verloren hat • Wieso Greenwashing mehr zerstört als nur Vertrauen • Das unterschätzte 60 %-Potenzial der „offenen Mitte“ • Warum Nachhaltigkeit selten der Hauptkaufgrund ist – aber oft der entscheidende • Wie Marken Nachhaltigkeit so einsetzen, dass sie tatsächlich Verhalten verändert • Und weshalb viele Marketeers immer noch an den rationalen Konsumenten glauben – der so nicht existiert Außerdem geht es um die entscheidende Frage: Wann gehört Nachhaltigkeit in den Markenkern – und wann nicht? Und was Marken konkret tun müssen, um aus einem moralischen Anspruch einen echten Wettbewerbsvorteil zu machen.

News In Depth
Coast Range Radio: Greenwashing in the Evergreen State, with Journalist Paul Koberstein

News In Depth

Play Episode Listen Later Apr 22, 2026


Tom Nelson
Kevin Mooney: “Climate Pxrn” | Tom Nelson Pod #388

Tom Nelson

Play Episode Listen Later Apr 20, 2026 49:31


Kevin Mooney discusses his book “Climate Pxrn,” inspired by climate propaganda in classrooms and a push to restore the scientific method. He critiques polar-bear and other climate messaging, argues funding and politics suppress skeptics, and describes threats to prosecute dissent via RICO-style lawfare. He highlights Trump-era moves such as leaving the Paris Agreement and efforts to reverse the EPA's 2009 endangerment finding on CO2, calling it a major deregulatory change. Mooney cites Canada's carbon tax costs and bureaucracy as warnings, alleges Russian and Chinese money influences anti-fracking activism, and raises national-security concerns about China-linked energy supply chains and offshore wind. He also criticizes EV lithium-battery fire risks, climate activism in healthcare, carbon-tracking credit cards, and argues AI power demand is undermining wind/solar claims.00:00 Meet Kevin Mooney01:13 Acorn to Green Groups01:54 Polar Bear Myth03:27 NASA vs Climate Models06:57 Solar System Climate Clues07:50 Silencing Skeptics09:39 Criminalizing Dissent11:36 Paris Deal and Lawfare12:24 EPA Endangerment Fight15:00 Canada Carbon Tax Reality17:53 Foreign Money and Fracking21:14 China Grid Security Risks22:17 Offshore Wind and Security24:29 Wind Groups vs Locals24:54 EV Battery Fire Risks26:21 Climate Policies in Healthcare28:36 Carbon Tracking Credit Cards29:56 Second Amendment Backstop31:08 ESG Retreat and BlackRock32:37 COVID and Classroom Climate Push34:23 Young Men Shift and Faith35:23 Climate Agenda and Marxism36:41 Herding Rural America to Cities38:16 Union of Concerned Scientists39:46 Government Science Funding Distortion40:46 AI Power Demand and RGGI43:28 Greenwashing and Energy Reality44:28 Offshore Wind and Whale Deaths45:58 Heartland Conference Takeaways48:36 Closing Thoughts and Book Plughttps://x.com/KevinMooneyDChttps://kevinmooney.info/Climate Pxrn: How and Why Anti-Population Zealots Fabricate Science, while Targeting American Capitalism, Freedom, and Independence: https://a.co/d/05Cd61cX=========Slides, summaries, references, and transcripts of my podcasts: https://tomn.substack.com/p/podcast-summariesMy Linktree: https://linktr.ee/tomanelson1

Moove
E-Autos vs. Verbrenner von BMW: Wann kippt die CO₂-Bilanz wirklich?

Moove

Play Episode Listen Later Apr 17, 2026 57:43 Transcription Available


Wie nachhaltig ist das E-Auto wirklich? BMW-Nachhaltigkeitschef Nils Hesse spricht bei Moove über den CO₂-Rucksack der Batterie, den Break-even des iX3 nach rund 20.000 Kilometern, Greenwashing-Vorwürfe, Recycling und die Frage, wie ehrlich Hersteller heute über Nachhaltigkeit sprechen.

La Martingale
#312 - Fonds “verts” : comment éviter les pièges du greenwashing ? - Arthur Aubœuf et Joseph Choueifaty

La Martingale

Play Episode Listen Later Apr 9, 2026 70:50


Le sujet :Comment investir dans les vrais fonds verts, éviter le greenwashing… et chercher du rendement sans renoncer à ses valeurs ?L'invité du jour :Arthur Aubœuf est cofondateur de Team For The Planet, réseau de 131 000 investisseurs finançant des innovations climatiques. Joseph Choueifaty a créé Goodvest, la première épargne responsable alignée avec l'Accord de Paris. Ensemble, ils lancent un fonds d'investissement pour flécher l'épargne vers la transition écologique sans greenwashing.Au micro de Matthieu Stefani, ils nous expliquent comment investir dans l'impact en évitant le greenwashing.Découvrez : Les résultats choquants d'une étude sur les fonds "durables"Comment vérifier qu'un fonds est vraiment "vert"Performance : les fonds verts vs les fonds classiquesPourquoi l'investissement durable est un secteur porteurComment investir dans l'impact sans se tromper ?Avantages :Bonne nouvelle ! Goodvest offre à tous les auditeurs et auditrices de La Martingale, 3 mois de frais de gestion offerts pour l'ouverture d'un nouveau contrat (assurance vie et PER).Pour bénéficier de cette réduction, rentrer le code MARTINGALE au début de votre inscription sur le site de Goodvest.Ils citent les références suivantes :Team for The PlanetLe nouveau fonds Goodvest x TFTPL'étude de Reclaim Finance (2026)L'épisode #513 de GDIY avec Jesper Brodin (IKEA)Ainsi que d'anciens épisodes de La Martingale :#207 — Faire le tri dans les fonds durables pour éviter le greenwashingOn vous souhaite une très bonne écoute ! C'est par ici si vous préférez Apple Podcasts, ou ici si vous préférez Spotify.Et pour recevoir toutes les actus et des recommandations exclusives, abonnez-vous à la newsletter, c'est par ici.La Martingale est un podcast du label Orso Media.Merci à notre partenaire eToro de soutenir la Martingale.Allez sur etoro.com et prenez le contrôle de vos investissements. E-T-O-R-O point com.eToro est une plateforme d'investissement multi-actifs. La valeur de vos placements peut augmenter ou diminuer. Votre capital est assujetti à un risque.La libre antenne de votre podcast préféré, Allo La Martingale, a désormais son propre flux ! Abonnez-vous sur Spotify, Apple Podcasts ou votre plafeforme audio favorite pour ne manquer aucun nouvel épisode. Pour s'abonner à la newsletter, c'est ici : https://lamartingale.io/ La Martingale, c'est aussi un assistant IA qui vous apporte des réponses éclairées issues des interventions des experts passés au micro du podcast. Pour tester, direction https://beta.lamartingale.ioLa Martingale est un média d'Orso Media. Vous souhaitez entrer en contact avec a rédaction ? Ou nous soumettre une collaboration ? Ecrivez-nous ici : https://orsomedia.io/contactHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

(don't) Waste Water!
Why a Broke Football Club Spent Millions on Water (Gucci's Water Reuse Strategy)

(don't) Waste Water!

Play Episode Listen Later Apr 8, 2026 16:58


Why Did a Broke Football Club Owned by Gucci's Family Invest Millions in Water Reuse? Stade Rennais, the French football club owned by the Pinault family behind Kering (Gucci, Balenciaga, Bottega Veneta...), buried a €1.5 million closed-loop water system under its renovated La Piverdière training complex in February 2025. This investment, during French football's worst financial crisis, reveals a widening gap between what water costs and what water is truly worth - using water reuse as its vehicle.

Fairquatscht - Der Nachhaltigkeits-Podcast
Folge 141: Das System hinter Greenwashing

Fairquatscht - Der Nachhaltigkeits-Podcast

Play Episode Listen Later Apr 4, 2026 47:26


Wir wissen seit mehr als 50 Jahren, dass es die Klimakrise gibt und dass die fossile Basis unserer Wirtschafts- und Lebensweise das Problem ist. Trotzdem bauen wir 2026 neue Gaskraftwerke und unsere Bundesregierung denkt über heimisches Fracking nach. Aus Sicht der Fossilindustrie eine absolute Erfolgsgeschichte, für die Menschheit ein echtes Problem. Denn die steht vor der Herausforderung, sich an die Klimakrise anzupassen und muss dabei schneller denn je sein, um das schlimmste zu verhindern. Aber wie hat die Industrie es geschafft, aller wissenschaftlichen Warnungen zum Trotz, relevant zu bleiben? Die Antwort lautet: Greenwashing. Ursula Bittner ist Wirtschaftsexpertin bei Greenpeace und hat ein Buch geschrieben, in welchem sie das System Greenwashing erklärt und auch einen Ausweg aus diesem System aufzeigt. Hier gehts zum Buch: https://www.oekom.de/buch/greenwashing-das-schmutzige-geschaeft-mit-deinem-gewissen-9783987261596

Created to Reign
Greenwashing and Greenhushing

Created to Reign

Play Episode Listen Later Apr 3, 2026 9:30


In this episode of Sanity Check, David R. Legates explores the rise of “greenhushing”—a growing corporate trend where companies pursue environmental initiatives but deliberately stay silent about them.Contrasting it with the more familiar concept of greenwashing, this episode examines why major companies like Apple, HSBC, Nestlé, and Nike are pulling back from public climate messaging, even as many continue sustainability efforts behind the scenes. From regulatory pressure and legal risk to activist backlash and shifting political winds, “going green, then going dark” reflects a deeper tension between perception, policy, and profit.Drawing on recent data and real-world examples—including the fallout faced by Bud Light—this episode unpacks how fear, incentives, and public scrutiny are reshaping corporate behavior in the climate space.At its core, this conversation asks a larger question: in a world where messaging often matters more than substance, what happens when companies decide silence is the safest strategy?https://www.southpole.com/publications/south-pole-net-zero-report-2025https://sloanreview.mit.edu/article/the-greenhushing-traphttps://hbr.org/2025/09/are-companies-actually-scaling-back-their-climate-commitmentshttps://www.talkingclimate.ca/p/climate-hushingthe-quiet-trend-underminingVisit our podcast resource page: https://cornwallalliance.org/listen%20to%20our%20podcast%20created%20to%20reign/Our work is entirely supported by donations from people like you. If you benefit from our work and would like to partner with us, please visit www.cornwallalliance.org/donate. 

Decouple
Greenwashing with Chinese Characteristics

Decouple

Play Episode Listen Later Apr 2, 2026 66:57


In this episode we are joined by Seaver Wang to discuss the physical foundations of China's industrial dominance in solar, batteries, electric vehicles, semiconductors, rare earth magnets, and aluminum. We examine how these sectors are presented as evidence by climate activists that clean technology is delivering a new kind of green industrial superpower and interrogate that claim at the level of production. What sits upstream of the electrotech stack is not a network of modular green technologies, but large scale industrial systems that turn electricity into materials. These products are best understood as “congealed electricity.” In China industrial electricity, in particular, is still predominantly coal fired, often anchored in captive, mine-mouth coal plants tied directly to industrial clusters producing polysilicon, graphite, metals, and intermediates. These are not flexible, marginal power sources that can be easily displaced by wind and solar but rather capital intensive systems built for continuous output, with emissions embedded deep in the supply chain and largely invisible at the point of use.The disconnect between hope and physical reality sustains a form of greenwashing that many climate commentators continue to reproduce, despite the underlying industrial system pointing in a very different direction. Listen to Decouple on:• Spotify: https://open.spotify.com/show/6PNr3ml8nEQotWWavE9kQz• Apple Podcasts: https://podcasts.apple.com/us/podcast/decouple/id1516526694?uo=4• Overcast: https://overcast.fm/itunes1516526694/decouple• Pocket Casts: https://pca.st/ehbfrn44• RSS: https://anchor.fm/s/23775178/podcast/rssWebsite: https://www.decouple.media

Ozé - s'engager pour un monde durable
Une histoire des multinationales - Olivier Petitjean et Ivan du Roy

Ozé - s'engager pour un monde durable

Play Episode Listen Later Apr 2, 2026 120:20


Les multinationales représentent à peine 1% des entreprises mais leur pouvoir sur nos vies est immense. Leurs noms nous sont familiers mais que savons-nous concrètement de leur histoire et de leurs activités ?Comment les multinationales sont-elles apparues au 19e siècle ? Quel est leur impact sur nos manières d'organiser la production et la consommation ? Quels sont leurs liens avec les pouvoirs politiques ? Comment endiguer leur puissance ?Pour répondre à ces questions, je reçois Olivier Petitjean et Ivan du Roy de l'Observatoire des multinationales qui ont dirigé le livre Multinationales publié en 2025 aux éditions La découverte.

Off Brand
Global Food Security in 2026: Soil Health is a National Security Strategy | EnvironMental Podcast

Off Brand

Play Episode Listen Later Apr 1, 2026 27:21


In this episode of EnvironMental, Aub shares information about the current global agricultural collapse.From the "bomb-to-fertilizer" pipeline of the military-industrial complex to the "death-by-powder" neonics poisoning Colorado's corn, we are dissecting why our current food system is on life support.This isn't a post-mortem. We're digging into the regenerative agriculture solutions that are proving—with real, longitudinal data—that we don't need a bigger bug bomb. We need a serious pivot towards soil health.

Mondo Jazz
China Moses, Sylvie Courvoisier, Ben Rosenblum, Lilly Hertzman & More [Mondo Jazz 362-1]

Mondo Jazz

Play Episode Listen Later Mar 31, 2026 39:33


Enjoy another Mondo Jazz dispatch, and an invitation to slow down, listen deeply, and discover music that doesn't chase trends, because it doesn't need to... The playlist features China Moses [pictured]; Peter Somuah; Ben Rosenblum; Lilly Hertzman; Sylvie Courvoisier; and Jacopo Fagioli. Detailed playlist at https://spinitron.com/RFB/pl/22140685/Mondo-Jazz [up to "Greenwashing"]. Happy listening!

jazz detailed mondo greenwashing rosenblum rfb china moses hertzman sylvie courvoisier
Living Planet | Deutsche Welle
Houston, we have a plastic problem!

Living Planet | Deutsche Welle

Play Episode Listen Later Mar 20, 2026 29:18


Chemical recycling promises to transform plastic waste, and Houston is at the center of this big experiment in the US. While industry touts it as a breakthrough, activists are finding that much of the plastic doesn't get recycled after all. Is Houston leading the way to real change - or revealing the limits of the latest recycling fad?

The Real Truth About Health Free 17 Day Live Online Conference Podcast
Extinction, Greenwashing, and the Limits of Grazing

The Real Truth About Health Free 17 Day Live Online Conference Podcast

Play Episode Listen Later Mar 14, 2026 38:55


The panel critiques grass-fed meat, explains agriculture's role in mass extinction, and promotes scalable plant-based alternatives. #BiodiversityLoss #RegenerativeMyths #PlantBasedSolutions #ExtinctionCrisis

The Core Report
#822 How a 16 Year Old Started the Mission to Clean the Oceans | Govindraj Ethiraj | The Core Report

The Core Report

Play Episode Listen Later Mar 13, 2026 36:41


At just 18 years old, Boyan Slat started a mission to clean the oceans after a shocking moment at 16 — seeing more plastic than fish while scuba diving. In this episode of The Core Report Weekend Edition, Financial Journalist Govindraj Ethiraj speaks with Boyan Slat, CEO, The Ocean Cleanup WE about how technology, innovation, and global collaboration can tackle one of the planet's biggest environmental crises: ocean plastic pollution.What began as a teenager's idea is now a global effort deploying ocean cleanup systems and river interceptors across multiple countries to stop plastic waste before it reaches the sea. From tackling the Great Pacific Garbage Patch to deploying cleanup technology in cities like Mumbai, Boyan Slat explains how science, engineering, and persistence are helping remove plastic from the world's oceans.In this conversation, Govindraj Ethiraj and Boyan Slat explore the technology, economics, and global partnerships needed to scale solutions to plastic pollution. The discussion also touches on the role of governments, corporations, and philanthropy in solving environmental challenges that affect marine ecosystems, coastal economies, and the future of our oceans.For professionals interested in global sustainability, climate innovation, environmental policy, and breakthrough technology, this episode offers insight into how bold ideas can evolve into real-world solutions addressing one of the largest environmental problems on Earth — ocean plastic pollution.Topics Covered in This Podcast(00:00) Introduction(02:02) Mission and Origins (03:58) Recycling and Waste Disposal (04:59) The Great Pacific Garbage Patch (07:04) Economics of a Non-Profit (11:18) Global Pollution Hotspots (14:59) Corporate Partnerships and Greenwashing (17:16) Local Initiatives vs. Global Ambition (19:19) The Mumbai Project: Unique Challenges (22:17) Evolution of Interceptor Technology (27:33) Goal: 90% Global Reduction (31:44) Real-World Impact in Jakarta (35:33) Reflections on IndiaIf you found this conversation insightful, don't forget to like, share, and subscribe for more deep conversations on business, global challenges, innovation, and ideas shaping the future.

Grzegorz Kusz - Agent Specjalny
Jak KORPORACJE potajemnie TRUJĄ Twoją skórę? MATRIX W TWOJEJ ŁAZIENCE.

Grzegorz Kusz - Agent Specjalny

Play Episode Listen Later Mar 13, 2026 60:47


Jak czytać składy kosmetyków i jak świadomie wybierać faktycznie zdrowe kosmetyki a nie te, które mają tylko zielone opakowania? Czy to w ogóle jest możliwe? ______________________________Moim gościem jest: Zofia Dzięciołowska - właścicielka marki Natural Secrets.

Strefa Psyche Uniwersytetu SWPS
Klimat pod presją: między aktywizmem, manipulacją i rosnącym lękiem

Strefa Psyche Uniwersytetu SWPS

Play Episode Listen Later Mar 11, 2026 54:44


Ekologiczna przemiana nie dokonuje się w próżni – towarzyszą jej silne społeczne emocje, biznesowe zależności i wątpliwości po stronie zwykłego konsumenta.

11KM: der tagesschau-Podcast
Second-Hand im Netz: Wie nachhaltig ist Sellpy wirklich?

11KM: der tagesschau-Podcast

Play Episode Listen Later Mar 6, 2026 23:41


In Deutschland werden mittlerweile mehrere Milliarden Euro pro Jahr mit Second-Hand-Mode umgesetzt, zum Beispiel auf der Plattform Sellpy. Die wirbt damit, alte Kleidung ihrer Nutzer:innen zu verkaufen, zu spenden oder zu recyclen – und so für eine nachhaltigere Zukunft zu sorgen. Journalistin Vanessa Materla und das team.recherche vom SWR haben recherchiert, was mit den Klamotten wirklich passiert. Sie erzählt in dieser 11KM-Folge, wie sie einer Hose tausende Kilometer um den Globus folgt – und wieso vom Versprechen der Nachhaltigkeit am Ende nicht viel übrig bleibt. Hier geht's zum Film von Vanessa Materla, Carmen Maiwald und Svenja Nagel für Team Recherche: https://www.ardmediathek.de/video/inside-secondhand-wo-deine-kleider-wirklich-landen/wo-deine-kleider-wirklich-landen/swr/Y3JpZDovL3N3ci5kZS9hZXgvbzIzMDQ2NzQ Hier geht's zu Die Lieblingsschülerin, unserem Podcast-Tipp: https://www.ardaudiothek.de/sendung/die-lieblingsschuelerin/urn:ard:show:2e71603ae126e812/ Diese und viele weitere Folgen von 11KM findet ihr überall da, wo es Podcasts gibt, auch hier in der ARD Audiothek: https://www.ardaudiothek.de/sendung/11km-der-tagesschau-podcast/12200383/ An dieser Folge waren beteiligt: Folgenautor: Stephan Beuting Mitarbeit: Sebastian Schwarzenböck und Lukas Waschbüsch Host: Elena Kuch Produktion: Ruth-Maria Ostermann, Christiane Gerheuser-Kamp, Lorenz Kersten und Alexander Gerhardt Planung: Nicole Dienemann und Hardy Funk Distribution: Kerstin Ammermann Redaktionsleitung: Yasemin Yüksel und Fumiko Lipp 11KM: der tagesschau-Podcast wird produziert von BR24 und NDR Info. Die redaktionelle Verantwortung für diese Episode liegt beim NDR.

The Marketing Architects
Nerd Alert: The Science of Sustainability Advertising

The Marketing Architects

Play Episode Listen Later Mar 5, 2026 10:35


Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why sustainability advertising is so hard to get right and what brands can do to close the gap between what consumers say they value and what they actually buy.Topics covered:   [00:55] "Sustainability Advertising: A Literature Review and Framework for Future Research"[01:50] The gap between sustainable intent and action[04:00] The three levers of sustainability advertising: ad context, source characteristics, and message design[05:30] Why consumers don't trust sustainability claims and when third-party cues help[06:15] The sustainability liability: when "eco-friendly" hurts perceived performance[07:40] What brands can do to make sustainability messaging actually work  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Rathee, S., & Milfeld, T. (2023). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2175300 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Podcast diario para aprender español - Learn Spanish Daily Podcast

Hoy hablamos de las empresas que dicen que son sostenibles cuando en realidad no lo son.

Insurance Monday Podcast
Millionen für wertlose Zertifikate: Was Versicherer bei CO2-Zertifikaten falsch machen

Insurance Monday Podcast

Play Episode Listen Later Feb 15, 2026 38:16 Transcription Available


In dieser Episode tauchen wir tief in das Thema CO₂-Zertifikate ein, das in der Versicherungs- und Finanzwelt zuletzt für Aufsehen gesorgt hat. Gemeinsam mit unserem Gast Adrian Wons, Gründer von Senken, und Simon Moser an der Seite von Host Sebastian Langrehr gehen wir spannenden Fragen nach: Wie investiert man effektiv in den Klimaschutz? Was macht eigentlich ein gutes CO₂-Zertifikat aus – und wie kann die Branche Greenwashing vermeiden?Wir beleuchten die Herausforderungen, vor denen selbst Großunternehmen wie Volkswagen oder Lufthansa standen, als Millionen in letztlich wertlose Zertifikate investiert wurden. Adrian Wons erklärt, warum Transparenz, Daten und Verantwortung beim Klimaschutz unerlässlich sind und wie Senken Unternehmen hilft, wirklich wirkungsvolle, regulatorisch abgesicherte und hochwertige Projekte zu identifizieren.Ihr erfahrt außerdem, warum es selbst für Versicherer mit großen Rechtsabteilungen keine Garantie auf „sichere“ Zertifikate gibt, welche Rolle neue Richtlinien wie die CSRD spielen und wie sich Versicherer gegen faule Portfolio-Eier schützen können. Und natürlich bleibt es auch unterhaltsam: Mit persönlichen Einblicken, schnellen Fragen und einem ehrlichen Blick hinter die Kulissen der Nachhaltigkeitsstrategien in der Branche.Freut euch auf spannende Insights, konkrete Tipps für Versicherer und eine inspirierende Diskussion rund um das Thema „CO₂-Zertifikate und Klimaschutz – was die Branche jetzt tun muss“. Viel Spaß beim Hören!Schreibt uns gerne eine Nachricht!PPI – Inspired by Simplicity. PPI verbindet Fach- und Technologie-Know-how, um komplexe Finanzprojekte in der Versicherungs- und Bankenwelt unkompliziert umzusetzen. Mit über 800 Expert:innen, europaweit führenden Lösungen im Zahlungsverkehr und der Vision „From Paper to Pixels“ begleitet PPI ihre Kunden erfolgreich in die digitale Zukunft.

Mindset Mastery Moments
What if sustainable beauty wasn't a trend—but a mindset shift?

Mindset Mastery Moments

Play Episode Listen Later Feb 6, 2026 69:12


What happens when conscious consumerism, sustainability, and authenticity redefine success in modern business?In this thought-provoking episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with Kate Assaraf, CEO and Co-Founder of Dip Haircare, to explore how buying less, choosing better, and building purpose-driven brands can create real impact — for consumers, businesses, and the planet.Kate shares her journey of disrupting the beauty industry by challenging wasteful norms and creating Dip, a sustainable haircare brand rooted in quality, transparency, and genuine connection with customers. She opens up about the frustrations that led her to rethink how beauty products are marketed and consumed, and why empathy and community must replace fast, impersonal marketing tactics.This conversation goes beyond product sustainability and dives into conscious entrepreneurship — exploring how authenticity, values alignment, and curiosity about our consumption habits can drive long-term success.From refill store movements to redefining productivity and opportunity, Kate offers practical insights for founders and consumers ready to make meaningful changes without sacrificing quality or profitability.This episode is a must-listen for entrepreneurs, beauty industry professionals, conscious consumers, and anyone interested in building a business — or lifestyle — that aligns impact with integrity.