Podcasts about Greenwashing

"Transparence, humilité, nuance : ce sont les trois clés pour éviter le greenwashing et bâtir une communication responsable." - Maxime Van der MeerschenDans cet épisode de Slow Marketing, j'accueille Maxime Van der Meerschen, cofondateur de GiveActions et expert en marketing responsable. Ensemble, nous plongeons dans les enjeux du greenwashing, une problématique cruciale pour les marques qui souhaitent communiquer sur leurs initiatives écologiques tout en restant transparentes et authentiques.Ce que tu vas découvrir dans cet épisode :Comment différencier une démarche sincère d'un cas de greenwashing ?Quels sont les types de greenwashing les plus fréquents, et comment les éviter ?Pourquoi les expressions comme « durable » ou « neutre en carbone » sont à manipuler avec précaution ?Quelles sont les règles légales et déontologiques à connaître en Belgique, en France et en Europe ?Comment intégrer la transparence et l'humilité dans ta stratégie de communication ?Un épisode essentiel pour toutes les personnes qui souhaitent aligner leur marketing avec les enjeux environnementaux d'aujourd'hui.

VOV1 - Những thông điệp "xanh" đang xuất hiện ngày càng nhiều trên bao bì sản phẩm. Nhưng liệu tất cả những lời quảng bá ấy có thể kiểm chứng? Khi "màu xanh" trở thành lợi thế tiếp thị, người tiêu dùng cần làm gì để không rơi vào "bẫy tẩy xanh"?Tiêu dùng xanh đang trở thành một xu hướng tích cực, góp phần thúc đẩy doanh nghiệp thay đổi theo hướng bền vững hơn. Tuy nhiên, khi những thông điệp về môi trường trở thành lợi thế cạnh tranh, không ít doanh nghiệp cũng tìm cách "khoác áo xanh" cho sản phẩm bằng những tuyên bố thiếu căn cứ hoặc bị thổi phồng. Hiện tượng này được gọi là "tẩy xanh" - Greenwashing. Không chỉ khiến người tiêu dùng khó đưa ra lựa chọn đúng đắn, "tẩy xanh" còn làm suy giảm niềm tin vào chính những sản phẩm thực sự thân thiện với môi trường.- "Tẩy xanh" sản phẩm: Khi "màu xanh" trở thành chiêu tiếp thị- Giữ “màu xanh” bằng giá trị thật-Để sản xuất xanh phát triển - phải có tiêu dùng xanh đồng hành

Die Verbraucherzentrale hat gegen einen Baumarkt gewonnen: invasive Arten dürfen nicht als "Naturschutzhecken" beworben werden. Im Herbst gibt's neue Regeln von der EU dazu. Autorin: Nele Posthausen Von Daily Good News.

Businesses love to say they are sustainable. Andrew breaks down why that word is no longer enough on its own. A new EU consumer protection regulation now requires companies to prove environmental claims with evidence, and it has helped drive more than 400 greenwashing-related enforcement actions across the US, UK, EU, Canada, Australia, and India in 2026 alone. Andrew draws on his own university experience with food labeling regulation to explain how vague standards let companies technically comply while misleading the public, then walks through real cases including SEC fines against Goldman Sachs, DWS, and WisdomTree Asset Management, state attorney general lawsuits in New York, California, and Washington DC, and Canada's growing green hushing trend where companies quietly stop talking about sustainability to avoid legal risk. The episode closes with practical advice for listeners on spotting greenwashing before it fools them, plus a preview of tomorrow's conversation with sustainability consultant Zena Harris on cleaning up the entertainment industry's environmental footprint. Takeaways Over 400 greenwashing enforcement actions were recorded globally in 2026 The EU's updated consumer protection regulation requires companies to substantiate environmental claims The SEC fined Goldman Sachs, DWS, and WisdomTree Asset Management for ESG-related misstatements State attorneys general in New York, California, and Washington, DC have filed greenwashing lawsuits Canada is seeing a rise in green hushing as companies scale back ESG statements to avoid litigation Vague terms like eco-friendly, green, and carbon neutral require evidence, not marketing language Third-party verification is more reliable than a company's own sustainability claims Tomorrow's episode features sustainability consultant Zena Harris on the entertainment industry Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube  

391: Stop wearing sunscreen and listen to this before you get botox, because today we are talking about natural alternatives to botox, natural sunscreen protection that is actually stemmed from what you eat not what you put on your skin, and we are busting myths about "clean" skincare and makeup and revealing what truly goes on behind the scenes in the skincare and makeup industry! Emilie Toups from Toups & Co. is back for a second time as we dive into the controversial topics of coconut oil and how it can actually dry out your skin, and why not all beef tallow is created equal and why it may not be working for you if you've tried it. Plus, Emilie shares how to properly clean your makeup brushes and what the missing link behind those nasty breakouts could be!  Topics Discussed: → Natural botox alternatives → Nature's retinol  → Sunscreen from the inside out  → Foods to eat for anti-aging → Misconceptions around beef tallow on your face → Why not all beef tallow is created equal → Why coconut oil is NOT good for your skin! → Ways to detect greenwashing skincare & makeup → Why natural makeup brushes are not actually natural → How to and how often to clean your makeup brushes → Natural deodorant  As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app.  Timestamps:  → 00:00:00 - Introduction  → 00:01:50 – Skincare myths & rapid-fire questions → 00:02:40 – Emilie Toups' health journey → 00:08:08 – Beef tallow vs. coconut oil → 00:12:55 – Choosing quality beef tallow → 00:17:40 – Healing skin naturally → 00:20:00 – Natural Botox alternatives → 00:26:55 – Best foods for healthy skin → 00:28:00 – Sun exposure & skin health → 00:29:15 – Mineral vs. chemical sunscreen → 00:35:20 – Greenwashing & toxic ingredients → 00:42:00 – Hidden fragrances in skincare → 00:44:45 – Non-toxic makeup → 00:48:10 – Face masks & exfoliation → 00:51:45 – Cleaning makeup brushes → 00:55:30 – Natural deodorant & clean living → 00:57:10 – Where to find Toups & Co. Check Out Emilie Toups: → Website → Instagram Check Out Bethany: → Bethany's Instagram: @lilsipper → YouTube → Bethany's Website → Discounts & My Favorite Products → My Digestive Support Protein Powder → Gut Reset Book  → Get my Newsletters (Friday Finds) Learn more about your ad choices. Visit megaphone.fm/adchoices

The new season of the New Worlder podcast is finally getting underway. The break was a little longer than I expected because some of the final research trips for the book I've been working on were delayed, then writing and edits took longer than expected. The book, called Eating the Amazon, is now finished. Many have asked already, but there are no recipes or photos. It's a non-fiction narrative comprised of 12 stories set in different parts of the Amazon and it will be published early next year by The New Press.After this conversation with Juliana to open the season of the podcast, there will be an on-location episode from Trancoso, Brazil, and then we'll move into regular interviews, every other week, just as before. This will go until the end of the year.Around the start of next year, we are going to have a series of interviews related to people working with food in the Amazon. Some of the guests will appear in the book. Others are people I know or are influential in that realm of knowledge. Some you will know immediately. Others you should know.During this conversation we talk about what Juliana has been doing and also go over some details about the book, the process of writing it, some of the themes within, the future book tour and other details that are still being finalized. We also have an in-depth conversation about some of the topics that occurred while we were away, such as Noma LA, Michelin's green stars, and the diarrhea lettuce sweeping America.Read more at New Worlder.--Host: Nicholas GillCo-host: Juliana DuqueProduced by Nicholas Gill & Juliana DuqueRecording & Editing by New Worlder Email: thenewworlder@gmail.comRead more at New Worlder: https://www.newworlder.com

Sustainability isn't just good PR; it's good business math. In this episode, Andrew breaks down why companies are shifting toward circular business models, using Philips Lighting as a case study in selling light as a service instead of a product. He digs into the economics behind the shift: a British industrial symbiosis study that saved companies significant money and cut CO2 emissions, a PwC Sweden study showing double-digit operating cost reductions in circular electronics, and the rise of sustainability-linked loans that reward companies for hitting circularity targets with lower interest rates. Andrew also gets honest about the limits of corporate sustainability. Greenwashing is real, B Corp certification isn't perfect, and some consulting firms that advise on sustainability also take on fossil fuel clients. He connects this to a broader conversation about right-to-repair legislation, the EU's upcoming circular economy rules, and why appliances that used to last 20 to 25 years now often die within a decade. Along the way, he shares a personal story about a retired school principal who spent 25 years collecting bottles and cans to fund his old school, a small-scale example of the same circular thinking companies are now being pushed to adopt. This episode is part of How to Protect the Ocean's weekday coverage of ocean and sustainability news, where Andrew connects business decisions, government policy, and everyday consumer choices to the bigger picture of environmental protection. Takeaways Circular business models like Philips Lighting's lighting as a service can cut costs while extending product lifespans Industrial symbiosis and shared waste streams between companies can generate major cost savings and emissions reductions Sustainability-linked loans now offer lower interest rates to companies that hit circularity targets Greenwashing and inconsistent B Corp standards make it hard to separate real sustainability action from marketing The EU's upcoming circular economy legislation includes stricter product design rules, a digital product passport, and consumer repair rights Right to repair laws could reverse the trend of appliances failing well before their expected lifespan Deposit return systems for bottles and cans show how take-back models create financial incentive for recycling Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube  

This is such a fascinating episode for anyone who wants to declutter while being mindful about the environment! I'm joined by Tom Szaky, founder and CEO of TerraCycle, who gives us a behind-the-scenes look at recycling and his unique approach to reducing waste. We get into the truth about greenwashing, how TerraCycle recycles unique items like cigarette butts, diapers, and razor blades, and even how mindful consumption has affected how often Tom washes his hair.  If you've ever wondered what actually happens to your recycling—or felt guilty about what you can't recycle—this conversation will leave you feeling inspired, hopeful, creative, and determined to alter your consumption.  TERRACYCLE WEBSITE: https://www.terracycle.com/en-US/ PARING DOWN (SHANNON LEYKO): Sign up for my newsletter! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The L.E.S.S. Express⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.shannonleyko.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannon_leyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/shannonleyko.paringdown⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog & Additional Support (free trial!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TAKE THE QUIZ!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "What's Your Decluttering Type?" & receive a customized playlist with 10 episodes of Paring Down for your exact needs. ⁠⁠⁠⁠⁠⁠⁠⁠⁠PARING DOWN RESOURCES⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE for free checklist, hacks, worksheet, & more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS: Ethical, luxury women's clothing at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for 365-day returns, plus free shipping on your order! Get 15% off your first order of organic bedsheets and more at Boll & Branch (⁠⁠https://BollAndBranch.com/paring⁠⁠) plus free shipping with code PARING Zenni Optical offers beautiful eye glasses starting at just $30- (⁠⁠https://zenni.com/PODCAST⁠⁠) use code PODCAST15 for 15% off your first order Green Chef is the leading sustainable meal kit - (⁠⁠https://Greenchef.com/50paring⁠⁠) use code 50paring to get 50% off your first month, then 20% off for two months Make custom gifts with Zazzle - save 25% on your first order (⁠⁠https://Zazzle.com⁠⁠) K12 Powered Schools offers tuition-free virtual public school- Enroll online today (⁠⁠https://K12.com/paring⁠⁠) 20% OFF any AquaTru water purifier when you go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AquaTru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use promo code PARING $300 off Air Doctor Pro air purifier:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://airdoctorpro.com/ -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code PARING Learn more about your ad choices. Visit megaphone.fm/adchoices

« On en est là car on n'a pas maîtrisé tout ça. Personne ne m'aurait cru. »Quand on baigne dans la culture publicitaire et marketing, choisir un positionnement à impact dès le premier jour peut ressembler à un saut dans le vide.Entre la peur de voir les gros budgets filer chez les concurrents et l'inconfort de refuser des briefings hors- cadre, comment fait-on concrètement pour construire sa ligne sans saborder son agence ?Dans cet épisode de Slow Marketing, Sarah Ladam reçoit Marine Vincent, co-fondatrice de l'agence Bonjour,. Bonjour, c'est une agence créative et engagée qui a fait le choix de l'alignement total entre ses valeurs et ses campagnes, sans langue de bois. Elle nous prouve qu'un positionnement fort est avant tout une question de cohérence à soi-même, pas un suicide financier.Parce que vouloir faire de la communication responsable, c'est bien. Mais au quotidien dans une agence, ça veut dire quoi ? Comment on pose des limites claires sur les secteurs qu'on accepte de promouvoir ? Comment on choisit ses clients sans s'isoler du marché ? Et surtout : comment on envisage la réalité financière du travail qui va avec ?Cet épisode aborde les sujets suivants:Des choix du positionnement : Définir sa propre ligne rouge, sa posture business et s'y tenir au quotidienDu coût du courage : gérer la réalité financière et le manque à gagner quand on a décidé de faire des choixDe rendre les sujets sociaux sexy : comment on fait de bonnes campagnes, avec justesse, qui génèrent des résultats concrets sur des enjeux aussi importantsL'impact sur l'interne : Ce qu'un positionnement fort produit sur les équipes et les projetsLes indicateurs et objectifs qui changent la donne : piloter l'impact des campagnes au-delà des métriques de vanité classiques

Applicazione della nuova normativa sulla comunicazione e sulle asserzioni generiche. Quali sono le analsi che l'azienda deve fare nei processi di comunicazione. 

Guest: Helen Neal, founder of HN Communications and creator of the AI platform Xena Show Notes How can businesses talk about sustainability without falling into the trap of greenwashing? In this episode, Mike Nemer speaks with Helen Neal, founder of HN Communications and creator of Xena, an AI-powered platform designed to help organizations communicate sustainability claims more accurately, transparently, and responsibly. Helen explains why sustainability communication has shifted from idealistic language to a more practical focus on business resilience, regulatory risk, measurable action, and long-term trust. She also shares how Xena helps teams identify risky language, strengthen evidence behind claims, and avoid misleading environmental messaging. In This Episode Why greenwashing often happens when companies make sustainability claims without enough data or evidence How sustainability teams and marketing teams can better align before publishing environmental claims Why progress, transparency, and specificity matter more than perfection How carbon credits, offsets, renewable energy, and efficiency projects should be communicated responsibly What businesses can learn from high-profile greenwashing cases, including KLM's “Fly Responsibly” campaign How Xena reviews sustainability language, flags potential regulatory risks, and coaches' users toward clearer communication Key Takeaways Be specific and evidence based. Broad claims like “sustainable” or “responsible” can create risk when they are not backed by measurable proof. Communicate progress honestly. Helen argues that businesses do not need to be perfect, but they do need to be transparent about what they are doing and what still needs improvement. Translate sustainability into business value. Many sustainability initiatives can strengthen resilience, reduce costs, and create long-term competitive advantage. Keep humans accountable. Xena is designed to coach and assess sustainability communication rather than automatically generate final claims, helping teams retain ownership of sensitive messaging. About the Guest Helen Neal is the founder of HN Communications, a sustainability communications company that works with global corporations and NGOs. She is also the creator of Xena, an AI-powered platform built to help businesses review sustainability messaging, identify potential greenwashing risks, and improve the clarity and compliance of environmental claims. Memorable Quote “Progress over perfection matters, but only when companies are honest about the evidence, limits, and impact behind their sustainability claims.” Listen If You Want to Learn How to avoid vague or exaggerated sustainability claims Why greenwashing prevention is becoming a business-critical communication issue How AI tools can support risk review without replacing human judgment What sustainability teams should consider before handing claims to marketing or PR Become a Green Insider Be sure to subscribe to The Green Insider, powered by ERENEWABLE, wherever you get your podcasts—and don't forget to leave us a five‑star rating! To learn more about our guests or to inquire about sponsorship opportunities, please contact ERENEWABLE and The Green Insider Podcast. #SustainabilityCommunication #Greenwashing #ESGCommunication #EnvironmentalClaims #SustainabilityMarketing #CarbonCredits #AIPlatform #Xena #HNCommunications #HelenNeal #BusinessResilience #Compliance #ResponsibleMarketing #MikeNemer #TheGreenInsider #ERENEWABLE The post Episode 335: Preventing Greenwashing with Better Sustainability Communication appeared first on eRENEWABLE.

Sustainable finance has become a major part of the global push towards tackling climate change and protecting nature. By helping direct investment towards projects that deliver environmental and social benefits, it has the potential to reshape how development happens. Here in Malaysia, Bank Negara Malaysia and Securities Commission Malaysia are developing a Sustainable Finance Taxonomy to help classify which economic activities can be considered sustainable. But civil society groups say that the framework needs stronger safeguards for forests, biodiversity and community rights, and that without those protections, projects that damage nature could still end up being labelled as "sustainable". We take a closer look at why these concerns matter, and what they could mean for the future of sustainable development in Malaysia, with Hilary Kung, Senior Researcher at Sahabat Alam Malaysia (SAM), and Gulzhan Musaeva, an independent expert on sustainable finance.See omnystudio.com/listener for privacy information.

#286: "Drilled" host Amy Westervelt shares her deep knowledge of corporate propaganda, climate politics, and how the hidden systems that influence our consent as a society or as an entire population have been constructed. Pretty alarming stuff to say the least! She shows us how industries protect themselves by shaping not only markets, but the very terms of public debate - using think tanks, amicus briefs, and strategic greenwashing campaigns. https://realorganicproject.org/amy-westerveldt-think-tanks-greenwashing-war-on-reality The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince. The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations). To find a Real Organic farm near you, please visit: ⁠https://www.realorganicproject.org/directory⁠ We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront. To read our weekly newsletter and get firsthand news about what's happening with organic food, farming and policy, please subscribe here: ⁠https://www.realorganicproject.org/email/⁠

Comments/ideas: ACFpod@outlook.comIs India's net zero push real, or just clever PR? Arun Kumar of Asia Research and Engagement joins the podcast to explain why the greenwashing era is ending and why decarbonisation now wins on cost, not sentiment. We dig into the hard-to-abate sectors, green steel and cement, alongside power, coal, renewables, carbon markets, corporate PPAs and how Indian banks are pricing climate transition risk. Essential listening for anyone in climate finance, energy transition and sustainable investment across India and the wider Asia Pacific.Ref.: Asia Research and Engagement Group, ARE's Asia Transition PlatformABOUT ARUN: Arun Kumar is a Strategic Advisor at Asia Research and Engagement (ARE), a Singapore-headquartered organisation whose collaborative platform connects institutional investors with large listed companies to accelerate the energy transition. His focus spans the highest market-cap companies in hard-to-abate sectors, Power, Cement, Steel and Automobiles, plus Banks and financial institutions. A recognised expert in India's power sector with over 30 years of experience, Arun brings deep expertise across power trading, management consulting and equity research. He has held senior positions at PTC India, HSBC, KPMG and CRISIL, advising investors, policymakers, regulators and corporates on critical aspects of the energy sector. His work spans Asia, the US, Europe and India. Arun holds a Master's in Economics from the Delhi School of Economics and an MBA from IMI Delhi, plus an advanced certification in Cloud Computing, Data Analytics and Blockchain from IIT Madras.Recommendations:Climate Capitalism by Akshat Rathi: A Bloomberg journalist's ground-level account of how clean technologies, from China's electric cars and batteries to solar, wind and green steel, are becoming commercially viable and profitable.  https://www.hachette.co.uk/titles/akshat-rathi/climate-capitalism/9781529329957/ Value(s): Building a Better World for All by Mark Carney: The former Bank of England governor and current Canadian Prime Minister argues that finance and markets must be steered by human values rather than price alone. https://books.google.com/books/about/Value_s.html?id=Jz6XzQEACAAJHOST, PRODUCTION, ARTWORK: Joseph Jacobelli  |  MUSIC: Ep76 onward excerpts from Vivaldi's La Follia, played by Luca Jacobelli.

In this 100% carbon-neutral episode of Trust and Trade, we talk about greenwashing, the practice of making claims about a product that make it sound more environmentally friendly than it actually is. Taken too far, such claims are illegal and can result in serious penalties for companies that cross that line. In this sustainably sourced episode, host Anant Raut talks to Nestle Health Science US's Greg Fortsch, consumer protection expert Christie Thompson, Kaelah Smith from the Office of the Connecticut Attorney General, and Lemuel Srolovic from the Office of the New York State Attorney General about recent cases brought by their offices and legal standards for environmental claims. Listen now to our most eco-conscious episode ever! With special guests: Greg Fortsch, Assistant General Counsel for Regulatory Affairs, Nestle Health Science U.S. Christie Thompson, Partner, Kelley Drye & Warren LLP Kaelah Smith, Assistant Attorney General, Environment Section, Connecticut Office of the Attorney General Lemuel Srolovic, Chief, Environmental Protection Bureau, Office of the New York State Attorney General Hosted by: Anant Raut

« Ce n'est pas parce que le contexte est tendu qu'on doit balayer nos valeurs. »Dans cet épisode de Slow Marketing, j'accueille Pauline Héraly, CEO de l'agence créative indépendante bruxellois, Air, certifiée B Corp. Depuis plus de 10 ans dans le secteur, Pauline accompagne des marques vers une communication plus engagée et cohérente avec les enjeux sociétaux et environnementaux actuels.

Alle Infos findest Du auf https://www.polarstern-energie.de/lp/airbnb/ 00:00 Einführung in das Thema Energieverträge 01:24 Feier des Podcast-Geburtstags und Ausblick auf die Episode 01:37 Einführung in die Nachhaltigkeit und Ökostrom 04:26 Die Kooperation zwischen Polarstern und Airbnb 07:32 Ökostrom und Greenwashing: Was ist vertrauenswürdig? 10:31 Der Wechsel zu Ökostrom: Einfachheit und Vorteile 13:34 CO2-Einsparungen durch den Wechsel zu Ökostrom Danke an Klara Stepp von Polarstern für dieses Interview. In dieser Folge erfährst Du, woran Du echten Ökostrom erkennst, weshalb Greenwashing ein Problem ist und warum Airbnb mit Polarstern zusammenarbeitet. Außerdem geht es darum, wie unkompliziert der Wechsel tatsächlich ist, worauf Gastgeber achten sollten und was Ökostrom mit Deinen Bewertungen zu tun hat. Hey, Fewo-Vermieter

"La communication que je faisais il y a 5-6 ans pourrait être considérée comme du greenwashing maintenant. Parce que tout évolue et les gens sont de mieux en mieux informés."Dans cet épisode de Slow Marketing, Sarah Ladam, qui anime cette mini-série estivale, échange avec Coline Muermans, CSR Manager chez Realco. Après des années passées en marketing et communication chez BBDO et Dalk, Coline a rejoint Realco il y a 8 ans et pilote depuis plus de 4 ans la stratégie RSE de cette entreprise spécialisée dans l'hygiène industrielle. Elle connaît mieux que personne le tournant radical qu'a opéré Realco : passer de la chimie traditionnelle à la technologie enzymatique… en supprimant au passage une gamme responsable de 40 % du chiffre d'affaires.

J'ai le plaisir de recevoir Maud Caillaux, fondatrice de Green-Got. À seulement 25 ans, elle a choisi de repenser notre rapport à la banque en créant une alternative qui met la finance au service de la transition écologique, tout en rendant l'argent plus accessible et plus compréhensible pour toutes et tous.Comment le patriarcat se manifeste-t-il dans le système financier ? Pourquoi les femmes sont-elles encore tenues à l'écart des décisions financières ? Comment reprendre le pouvoir sur son argent sans être experte en finance ? Et si l'éducation financière était aussi une question d'émancipation ?Dans cet épisode en partenariat avec Green-Got, nous parlons de ce que notre argent raconte de nos choix, de nos peurs et de notre liberté. Nous explorons les mécanismes invisibles qui entretiennent les inégalités, mais aussi les gestes simples qui permettent de reprendre confiance et d'agir. Une conversation qui invite à regarder ses finances autrement et à comprendre que l'argent n'est pas une fin en soi, mais un outil au service de la vie que l'on souhaite construire.Je vous souhaite une très bonne écoute !Recommandation :À lire : Siddhartha, un roman philosophique de Hermann Hesse—Pour découvrir les coulisses du podcast : https://www.instagram.com/inpowerpodcast/Pour en savoir plus sur Maud Caillaux : https://www.linkedin.com/in/maud-caillaux/Pour en savoir plus sur Green-Got : https://green-got.com/?_InPower=Pour suivre mes aventures au quotidien : https://www.instagram.com/louiseaubery/Si cet épisode vous a plu, vous aimerez sûrement celui-ci :https://shows.acast.com/inpower/episodes/largent-doit-etre-au-coeur-de-la-question-feministe-avec-lesChapitrage : 00:00:00 - Maud Caillaux00:01:00 - Pourquoi les banques nous manipulent ?00:08:19 - Comment reprendre le pouvoir sur son argent ?00:10:10 - Gérer son argent en 3 étapes00:13:00 - Comment s'enrichir comme les hommes ?00:20:00 - Reprendre le contrôle de son argent00:24:00 - La règle du 50/30/2000:34:00 - Ce que révèle chaque paiement en carte00:35:50 - Créer son épargne de sécurité00:40:00 - Mr Beast, Maud en parle00:49:00 - Pourquoi l'ambition féminine financière dérange ?00:54:00 - L'argent, un levier d'émancipation00:58:00 - Décorréler sa valeur de ses revenus01:06:00 - Tout ce que l'on croit à tort01:10:00 - Comment le patriarcat se manifeste-t-il dans le système financier ?01:12:00 - Greenwashing : comment ne plus se faire avoir ?01:14:00 - Bien gérer son argent, c'est surtout ça01:18:00 - La question (très) intéressante d'une abonnée Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Warum fällt es uns so schwer, über die Klimakrise zu sprechen – obwohl die Fakten längst auf dem Tisch liegen?  In dieser Sommerfolge spreche ich mit dem Wissenschafts- und Klimajournalisten Christian Stöcker über sein Buch »Männer, die die Welt verbrennen« und darüber, wie wirtschaftliche Interessen, politische Narrative und gezielte Desinformation unseren Blick auf die Klimakrise bis heute beeinflussen.Gemeinsam werfen wir einen Blick auf die Macht der Öl- und Gasindustrie, die Rolle von Donald Trump, Wladimir Putin und den Petrostaaten sowie auf die Frage, warum viele Menschen zwar wissen, dass die Klimakrise real ist, aber trotzdem das Gefühl haben, wenig dagegen tun zu können. Christian erklärt, warum die neue Form der Desinformation nicht mehr lautet: »Es gibt keinen Klimawandel«, sondern: »Wir können sowieso nichts dagegen tun.« Gleichzeitig macht dieses Gespräch Mut. Wir sprechen über die überraschend schnelle Entwicklung erneuerbarer Energien, über Beispiele aus Pakistan, China und den USA sowie über die Frage, wie unsere Energieversorgung und Mobilität im Jahr 2035 aussehen könnten. Ein Gespräch über Macht, Kommunikation, Verantwortung und die Frage, wie Zukunft entsteht.   Kapitel 02:19 Warum »Männer, die die Welt verbrennen«? 03:51 50 Jahre Klimadesinformation 06:11 Wer profitiert vom Status quo? 08:45 Die neue Lüge der Klimadebatte 13:30 Warum Menschen Fakten verdrängen 15:38 Netzwerke hinter der Klimadesinformation 19:07 Trump, Putin und die Ölindustrie 22:35 Klimakrise und Energiewende gleichzeitig 26:07 Das Ende der Petrostaaten? 31:58 Überraschende Zahlen zur Energiewende 35:21 Greenwashing, Green Hushing & Unternehmen 41:00 Pakistan als Vorbild der Energiewende 48:43 Meine Schlussfragen   Empfehlungen Buch von Christian Stöcker - Männer, die die Welt verbrennen   Kontakt Christian Stöcker https://www.linkedin.com/in/christianstoecker/ Wandel mit Wirkung Der Newsletter zum Podcasts: https://www.trimpact.net/news/anmelden/   Das Booklet zum Podcast (gratis Download) https://www.trimpact.net/podcast/booklet/   Kooperationen https://www.trimpact.net/beratung/   Mein Gastbeitrag zur nachhaltigen Geldanlage im Buch Green Finance https://fazbuch.de/produkt/green-finance/ref/1485/?utm_campaign=green-finance   Social-Media Linkedin: https://www.linkedin.com/in/stella-dombrowsky/ Instagram: https://www.instagram.com/stella_dombrowsky/ YouTube: www.youtube.com/@Podcast-WandelmitWirkung   Musik: https://elements.envato.com/documentary-film-DR358CU Item License Code: 5AM8J6RLKQ https://app.envato.com/item/f73d3698-6015-4bb4-abeb-4479e4a26f2a Item License Code: 4B3D7YCP85   Botschafterin der Ecosign Erhalte einen Rabatt von 50 Euro mit dem Code Stella50! Hier ist der Link zu deiner Zukunft: https://www.ecosign.de/weiterbildung/?crmid=aBbOBocOcKaAaAaKRaA Das ist dein Kontakt für deine Zukunft: weiterbildung@ecosign.de Ich wünsche dir viel Erfolg!   Kooperationsanfragen & Kontakt: Stella Dombrowsky sd@trimpact.net www.trimpact.net   Hinweis: Diese Shownotes wurden mit KI-Unterstützung auf Basis des Gesprächs erstellt und von mir redaktionell geprüft und verantwortet.  

In den vergangenen Jahren war Nachhaltigkeit in vielen Stadtwerken vor allem durch neue Berichtspflichten geprägt. Doch inzwischen hat sich das Bild verändert. Gemeinsam mit Anna Droste-Heiderich von den Netzwerkpartnern werfen wir einen Blick darauf, warum das Thema heute weniger laut diskutiert wird, welche Rolle CSRD, VSME und die neue Greenwashing-Richtlinie spielen und weshalb Nachhaltigkeit weit mehr ist als ein Bericht.Die Folge zeigt, wie sich der Fokus vieler Stadtwerke von regulatorischen Anforderungen hin zu konkreten Strategien, Dekarbonisierung und praktischer Umsetzung verschiebt. Eine ehrliche Bestandsaufnahme darüber, wo kommunale Unternehmen beim Thema Nachhaltigkeit heute wirklich stehen.Du möchtest auch Teil des SIDpodcast oder eines anderen Formats des Super Impact Day sein? Dann nutze das Feedback-Formular oder schreibe uns an hi@sid.earthVielen Dank, dass Du uns hörst

In questa puntata di Clorofilla Podcast, registrata live durante la Settimana della Sostenibilità organizzata da Confindustria Veneto Est presso il Move Hotel di Mogliano Veneto, Davide Franzago, Enrico Chiari e Leonardo Feletto dialogano con Alessia Miotto, CEO di Imesa e Presidente del Gruppo Metalmeccanico di Confindustria Veneto Est.Partendo dall'esperienza della realizzazione del primo bilancio di sostenibilità di Imesa, la conversazione affronta alcune delle principali sfide che le imprese manifatturiere si trovano oggi ad affrontare: misurazione degli impatti, gestione delle risorse, competitività internazionale e transizione energetica. Nel corso dell'episodio si parla di:bilanci di sostenibilità e raccolta dei dati;gestione della risorsa idrica ed efficientamento energetico;impianti fotovoltaici e comunità energetiche;eco-design e competitività industriale;transizione ecologica e rischio di delocalizzazione;incentivi, programmazione e politiche industriali;ruolo delle associazioni di categoria nel supporto alle imprese.Una conversazione che mette in luce un aspetto spesso sottovalutato: la sostenibilità non è soltanto un obiettivo ambientale, ma un processo che richiede misurazione, pianificazione e, soprattutto, regole stabili che consentano alle imprese di investire con fiducia nel futuro.▪️ Alessia Miottohttps://it.linkedin.com/in/alessia-miotto-0ba6718a▪️ Settimana della Sostenibilitàhttps://settimanadellasostenibilita.it/▪️ Clorofilla Podcasthttps://clorofillapodcast.it/

Comment structurer une stratégie marketing B2B gagnante et se démarquer de la concurrence ? Dans cet épisode 195 de DigiClub, nous recevons Walid Kallel, expert en marketing et ventes avec plus de 28 ans d'expérience, et co-auteur de l'édition tunisienne du best-seller mondial "B2B Brand Management" (avec Philip Kotler, le père du marketing moderne). Nous plongeons au cœur des stratégies d'entreprises pour décrypter les différences fondamentales entre le B2B, le B2C et le complexe B2B2C. Walid Kallel nous dévoile des concepts surpuissants comme la règle des "95-5", le pouvoir insoupçonné du branding sensoriel (sonore et olfactif), et le rôle de l'émotion dans les décisions d'achats professionnels. Découvrez comment aligner vos équipes de vente et de marketing, pourquoi la Data peut parfois être un piège, et comment transformer votre PDG et vos employés en premiers ambassadeurs de votre marque. Cet épisode est sponsorisé par Huawei, Ooredoo Business et Bac Pay (La première solution de paiement fractionné par TPE).

Felix Vieg ist Partnerships Manager bei Plastic Fischer, einem Impact-Startup, das Plastikmüll dort bekämpft, wo ein großer Teil der Verschmutzung beginnt: in Flüssen. Mit einfacher, schwimmender Technologie wird Plastik aufgefangen, bevor es in die Ozeane gelangt. Gleichzeitig schafft Plastic Fischer vor Ort in Indien und Indonesien faire, würdige Arbeitsplätze und verbindet damit ökologischen mit sozialem Impact. Das Gespräch wurde beim Wirtschaftsforum NEU DENKEN 2026 im Castillo Hotel Son Vida in Palma aufgenommen. Dort war Felix Vieg nicht nur Gast im Willi-pedia Podcast, sondern auch als Referent auf der Bühne vertreten. Mit Podcast-Produzentin Timothea Imionidou spricht er darüber, warum Nachhaltigkeit nur dann glaubwürdig ist, wenn sie messbar, sichtbar und überprüfbar wird. Im Mittelpunkt stehen Fragen, die viele Unternehmen beschäftigen: Wie lässt sich Impact-Sponsoring seriös gestalten? Wie vermeidet man Greenwashing? Und warum kann Engagement für Umweltschutz auch strategisch sinnvoll sein? Felix Vieg erklärt, wie Plastic Fischer jedes eingesammelte Kilogramm Plastik dokumentiert, warum lokale Teams der Schlüssel zum Erfolg sind und weshalb echte Impact-Partnerschaften mehr sind als klassische Spenden. Ein Gespräch über Transparenz, Verantwortung und den Unterschied zwischen gut gemeinten Versprechen und echter Wirkung.

En septiembre entra en vigor la directiva europea contra el 'greenwashing' y las empresas del Ibex 35 van a necesitar tener especial cuidado. Para hablar sobre ello contamos con José Andrés de Lorenzo, CEO de Maska

Was das Werben mit Begriffen wie «klimaneutral» angeht, gelten seit diesem Frühling neue Vorgaben des Bundes. Diese werden bisher nur zum Teil eingehalten. +++ Weiteres Thema: Das Büsi zerstört die Storen des Nachbarn – wer muss den Schaden bezahlen?

Send us Fan MailStar Alliance hat ihre Lounge-Zugangsregeln leicht angepasst – doch eine Änderung sorgt für Diskussionen: Die United Polaris Lounges gelten künftig offiziell als „Ultra-Premium Lounges“ und sind damit für viele First-Class-Passagiere anderer Star-Alliance-Airlines ausgeschlossen.Außerdem wurden die Regeln für Star Alliance Gold Mitglieder präzisiert. Was bedeutet das konkret für Lufthansa-, SWISS-, Austrian-, Singapore-Airlines- oder United-Kunden? Und warum dürfen First-Class-Gäste mancher Airlines künftig nicht mehr in bestimmte Lounges?Wir analysieren die Änderungen, zeigen die Auswirkungen für Vielflieger und werfen einen Blick darauf, ob United Polaris wirklich in einer Liga mit Lufthansa First Class oder Singapore Airlines The Private Room spielt.

Is Your Portfolio Missing Out? The Green Bond Boom ExplainedQuestion:How have green bonds evolved, what risks and opportunities do they present for investors, and what are the biggest misconceptions about this asset class?Answer:Green bonds have grown into a US $2 trillion global market, with Europe leading but APAC and emerging markets catching up. According to Johann Ple, senior portfolio manager at BNP Paribas Asset Management, green bonds now offer broad sector diversification and transparency, making them a credible alternative to conventional bonds. Risks are similar to traditional bonds (interest rates, credit spreads), but greenwashing and sector concentration require careful due diligence. Misconceptions about lower returns (“greenium”) are fading, and green bonds are increasingly viable for all investors, not just those focused on sustainability. Australian super funds and institutional investors can now build custom strategies, aligning portfolios with net zero ambitions without sacrificing performance.Why it matters:For investors, green bonds represent a way to combine positive environmental impact with competitive returns and transparency. The asset class is mature enough for custom strategies, with over 800 issuers and broad sector representation. Understanding the risks and debunking myths is crucial for informed allocation, especially as demand grows in Australia and globally.Sources:• Johann Ple, senior portfolio manager, BNP Paribas Asset Management• Michelle Baltazar, executive director of media, FS Sustainability• Responsible Investing Association Australia• EU Green Bond Standards, APAC market dataTimestamps:00:00 US as a missed opportunity for green bonds02:07 Market size: $2 trillion, Europe dominates, APAC and emerging markets rising03:50 Sector diversification: utilities, banks, real estate, transport, telecom06:54 Risks: conventional bond risks, greenwashing, sector concentration09:00 Greenwashing: issuer and project due diligence11:25 Australia's role: investor and issuer, custom strategies for super funds13:03 Misconceptions: returns, “greenium”, ESG backlash16:54 Growth drivers: APAC, emerging markets, not just EuropeWe record on Gadigal land and pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Helen Meech is Executive Director of the Climate Coalition, the UK's largest group of organisations dedicated to action on people, climate and nature. Over 130 member organisations, from the National Trust to Oxfam to Save the Children, plus a network of around 3,500 community organisers across the UK. And yet most people have never heard of them. As Helen explains, that's deliberate.We talk about Great Big Green Week, the Coalition's flagship campaign, running this year from 6 to 14 June. It has more than doubled in size every year for three years: 250,000 people, then 600,000, then 1.2 million last year, with around 2 million expected this year. The stat that matters most: over a third of attendees had never engaged with climate or nature before. They came because someone they knew organised something, or because it was free to do with the kids on a Saturday.We also dig into where power actually sits. Helen's framing, "creating the space for politics to move into," challenges the idea that change is something politicians do to us. And we compare notes on the People's Emergency Briefing, which we recently screened at the Grange Hub, and the tension every communicator in this space wrestles with: realism versus hope.The post-interview chat gets into Tom's view that the era of being polite about the emergency is over, Chloe's case for hope grounded in community rather than technology, and why we still don't have a Help for Heroes equivalent for the climate movement.About the guestHelen Meech is Executive Director of the Climate Coalition. She has spent 25 years in environmental campaigning and movement-building, including roles at the National Trust and the RSPB, where she was Head of Movement Building and led the development of the People's Plan for Nature. Her work is built on a single belief: people are powerful, especially when they come together.The Climate Coalition: theclimatecoalition.org Great Big Green Week: greatbiggreenweek.comChapters00:00 - Welcome and intros 01:30 - Grange update: screening the People's Emergency Briefing at the Hub 04:30 - Watching hard truths in community, and why that changes the experience 06:55 - Tom's case: the days of being polite about the emergency are over 07:30 - Wilder Connections summer programme: co-design with young people 10:57 - Who is the Climate Coalition? 14:59 - Why most people haven't heard of the Climate Coalition (on purpose) 17:24 - "Creating the space for politics to move into" 20:05 - Everyone has power: protest, community organising, media, culture 22:18 - Great Big Green Week: nightclubs, litter picks, fetes and school assemblies 23:59 - The infrastructure behind 6,000 local events 29:54 - Flooded pitches: why grassroots sport is organising 30:30 - The unexpected challenge: keeping the big NGOs on board 32:43 - Greenwashing and a brand with a life of its own 34:15 - The Coalition's three policy asks 36:50 - The five million target, and matching Children in Need for awareness 39:43 - Helen's reaction to the People's Emergency Briefing 42:28 - Rebecca Solnit and hope as an action 44:35 - How to get involved in Great Big Green Week 46:03 - Tom and Chloe debrief: community action vs direct action 48:27 - The 3.5% rule, and whether the research still holds 50:45 - The school drop-off apology problem: why we need a safe movement to belong to 53:40 - Hope vs fear: did the briefing get the balance right? Key takeawaysOver a third of Great Big Green Week attendees have never engaged with climate or nature before. They come because the event is organised by someone they know, connected to a community they're already part of, or simply free to do with the kids. Over 80% of those newcomers wanted to do more afterwards.Great Big Green Week has more than doubled in size every year for three years, and reached a media audience of over 60 million last year. Around 11% of the UK population recognises it when prompted, on a par with campaigns that have run for decades.Helen's core argument about power: if we say politicians are the only ones with power, we're handing ours to them. The Coalition's job is to make the public mandate visible so politicians have space to move into.The Coalition's three policy asks: climate finance flowing where it's most needed, fairness at the heart of climate action (bills, jobs, just transition), and the urgent protection and restoration of nature.Fear needs to be combined with agency. Helen cites the Branding Biodiversity report: hard-hitting information without a path to action paralyses people. Twenty-five years into her career, the People's Emergency Briefing still made her cry. Her response was to write a to-do list.Hope is an action, not a mood. Rebecca Solnit's framing: pessimists and optimists both excuse themselves from doing anything.Resources and links mentionedOrganisations and campaignsThe Climate Coalition: theclimatecoalition.orgGreat Big Green Week (6-14 June 2026): greatbiggreenweek.comNational Emergency Briefing / People's Emergency Briefing, including the screening map and how to host one: nebriefing.orgWilder Connections, Chloe's charity growing a movement for nature connection in young people: wilderconnections.charityClimate Psychology Alliance (facilitation training Chloe mentioned): climatepsychologyalliance.orgMore in Common (audience segmentation partner): moreincommon.org.ukBristol Stepping SistersNational Trust, RSPB, Oxfam, Save the Children, Co-op (Coalition members referenced)Ideas and referencesRebecca Solnit, Hope in the DarkJoanna Macy, Active Hope: activehope.infoBranding Biodiversity report (Futerra): fear combined with agencyThe 3.5% rule (Erica Chenoweth's research on nonviolent resistance)The People's Plan for Nature: peoplesplanfornature.orgCome and stay with usIf this conversation has you craving time somewhere slower, our off-grid cabins sit in a quiet corner of Monmouthshire surrounded by 80 acres of recovering nature. Visit grangeproject.co.uk and click "Stay with us" in the top right corner.

En mai 2026, à l'occasion de la neuvième édition du festival L'Histoire à venir qui se tient chaque année à Toulouse, j'ai eu l'opportunité d'enregistrer une discussion entre Jérôme Baschet, Aurélien Berlan, Célia Izoard et Sébastien Lachaize autour du livre Mondes post-capitalistes.Le livre propose une multiplicité d'articles qui visent à projeter des sociétés, des formes d'organisation, des rapports au monde et des relations débarrassés du capitalisme à partir des travaux scientifiques existants dans diverses disciplines.S'il est bien entendu impossible d'aborder l'ensemble des thématiques du livre en deux heures, nous nous sommes intéressés pour cet échange à deux articles en particulier : celui sur la production, co-écrit par Jérôme Baschet et Laurent Jeanpierre et celui sur les métaux, co-écrit par Julian Carrey et Sébastien Lachaize.Jérôme Baschet est historien. Après une longue carrière comme enseignant-chercheur en histoire médiévale à l'EHESS, il a choisi d'orienter ses travaux sur les perspectives d'émancipation du capitalisme à partir de l'expérience zapatiste au Chiapas à laquelle il contribue depuis les années 1990. Nous avions déjà eu l'occasion d'échanger dans le podcast autour de son livre Basculements qui aborde les chemins possibles pour sortir du capitalisme. Il a co-dirigé avec Laurent Jeanpierre le livre Mondes post-capitalistes dont nous parlons aujourd'hui.Aurélien Berlan est philosophe. Il est enseignant-chercheur à l'université de Toulouse Jean Jaurès. Il est notamment l'auteur du livre Terre et liberté pour lequel je l'ai reçu dans le podcast.Célia Izoard est philosophe. Elle est journaliste pour des médias indépendants comme Reporterre et autrice de plusieurs livres dont La ruée minière au 21e siècle. Je l'ai également déjà reçu dans le podcast pour son chapitre sur les voitures électriques écrit dans le livre Greenwashing.Sébastien Lachaize est physicien. Il est enseignant-chercheur à l'INSA Toulouse et spécialiste des métaux et des low-tech.Cette discussion a été préparée avec mes camarades de l'Atelier d'Écologie Politique de Toulouse Julian Carrey et Adeline Grand-Clément que je remercie chaleureusement.⏲ Découpage de l'émission :3 min - Présentation de l'ouvrage Mondes postcapitalistes par Jérôme Baschet10 min - Présentation de l'article "Production" par Jérôme baschet26 min - Débats sur la production postcapitaliste35 min - Échelles de production et néo-industrie53 min - Présentation de l'article "Métaux" par Sébastien Lachaize1h07 - Débats sur les stocks de métaux et les ordres de grandeur1h23 - Les Low-Tech comme technologies postcapitalistes1h38 - Réflexions sur l'avenir1h46 - Conclusion sur la sortie du capitalismeCrédit photo ©Philippe Matsas/Opale/LeemageHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Get in touch - leave me a messageWhat if the biggest greenwashing risk isn't bad intent, but business-as-usual marketing?In this episode of Climate Confident, I'm joined by Helen Neal, founder of HN Communications, to dig into one of the most under-discussed risks in decarbonisation: how companies talk about sustainability when regulation is tightening, public trust is fragile, and every net zero claim is being scrutinised. This matters because the energy transition will not be carried by technology alone. Climate tech, policy, capital, supply chains, and public confidence all depend on credible communication.You'll hear why traditional corporate messaging can push companies into unintentional greenwashing, why greenhushing is not a safe escape route, and why sustainability claims increasingly need the discipline of financial reporting: clear evidence, third-party verification, and language that can survive scrutiny.We dig into how AI can help check sustainability language, but also why human judgement still has to own the beginning and end of the process. Helen also explains why supply chain data, board accountability, regulation, and executive incentives are becoming central to credible climate leadership. A vague 2050 net zero pledge without a roadmap? That is not strategy. That is a red flag wearing a nice suit.If you care about emissions reduction, business resilience, decarbonisation, and the real-world mechanics of the energy transition, this one is worth your time.

A new generation of chemical recycling plants promises to turn hard-to-recycle plastics back into new packaging and keep waste out of landfills and incinerators. But as Europe pours millions into the technology, critics are questioning whether it can really deliver on those promises. This investigation examines the gap between the industry's recycling claims and the reality on the ground.

In this week's episode, host David Myers leads a discussion with Amanda Shanor, Sigal Ben-Porath, and Serena Mayeri about the legal and historical implications of the Trump administration's request for lists of Jewish students, faculty, and organizations at the University of Pennsylvania. The conversation situates the subpoena within broader federal investigations into alleged campus anti-Semitism following October 7, 2023, while arguing that the demand for names, personal contact information, and organizational affiliations raises profound constitutional concerns. The panelists contend that the request threatens First Amendment protections surrounding free association, religious identity, and academic freedom, particularly because it targets individuals based on protected forms of expression and affiliation.Serena Mayeri is the Arlin M. Adams Professor of Constitutional Law at the University of Pennsylvania Carey Law School and a Professor of History (by courtesy). Serena has many publications including her first book Reasoning from Race: Feminism, Law, and the Civil Rights Revolution (Harvard University Press, 2011) and her new book is Marital Privilege: Marriage, Inequality, and the Transformation of American Law (Yale University Press, 2025).Sigal Ben-Porath is the MRMJJ Presidential Professor at the University of Pennsylvania Graduate School of Education. She also currently serves as the faculty director of the Stavros Niarchos Foundation (SNF) Paideia Program. Her areas of expertise include philosophy of education and political philosophy. She has published numerous books including Cancel Wars (2022) and Making Up Our Mind: What School Choice is Really About (2019).Amanda Shanor is an Associate Professor at the Wharton School of the University of Pennsylvania. Amanda's research explores the changing meaning of the First Amendment and the forces that affect it; democratic theory, illiberalism, and equality; and the intersection of constitutional law and economic life. Amanda has published more than ten scholarly papers including “Greenwashing and the First Amendment” (Columbia Law Review 2021) and “

The Institute of Internal Auditors Presents: All Things Internal Audit  In this episode, Ahmed Sharif Hawky and Emmanuel Pascal discuss why greenwashing is no longer just a reputational risk, but also a governance and assurance challenge. Together they break down how greenwashing qualifies as legal misrepresentation, why most control environments are far weaker than leadership realizes, and what a practical audit approach looks like — from mapping sustainability claims across  channels to using data analytics and intensity ratios to test what companies report and what they don't.     HOST: Ahmed Sharif Shawky, CIA, CPA CEO, SustainGRC GUESTS: Emmanuel Pascal, CIA, CRMA, CFE CEO, Condor Strike  Member, Committee of Research and Education Advisors, Internal Audit Foundation   KEY POINTS: Introduction [00:00-00:00:50] Defining Greenwashing [00:00:50-00:02:14] Political Backlash vs. Regulatory Reality [00:02:16-00:03:21] Greenwashing as Misrepresentation [00:03:24-00:06:13] Global Greenwashing Regulations [00:06:13-00:07:16] Greenwashing as Value Fraud [00:07:22-00:11:07] Assessing Greenwashing Risk [00:11:14-00:13:49] Green Strategy and Red Flags [00:13:50-00:14:48] Using Data Analytics to Test Sustainability Claims [00:14:48-00:18:10] Building a Strong Control Framework [00:18:13-00:19:27] Internal Audit's Approach to Greenwashing Risk [00:19:27-00:20:58] Training Auditors on Sustainability [00:20:58-00:21:52] DWS Greenwashing Case [00:21:52-00:23:42] 2026 International Conference Promo [00:23:47-00:24:18] Closing [00:24:25-00:24:34] IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: 2026 IIA International Conference Knowledge Centers: Environmental, Social, and Governance Global Internal Audit Standards Vision 2035 Global Perspectives & Insights: Sustainability All Things Internal Audit: Unmasking Greenwashing On the Frontlines: Greenwashing and Closing the Authenticity Gap Five Questions: Preventing Greenwashing   Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple Podcasts Spotify Libsyn Deezer  

Während die Märkte auf KI und volatile Energiewerte setzen, rückt ein fast vergessener Rohstoff wieder in den Fokus: Holz. Doch in Zeiten von inflationären Geldentwertungen und betrügerischen CO₂-Zertifikaten, stellt sich die Frage: Kann man mit Bäumen wirklich sicher Vermögen aufbauen oder ist das alles nur Greenwashing? Jörg Schäfer, Gründer des Unternehmens TreeCycle of Life, erklärt im Gespräch mit Roland Tichy, warum er bewusst auf ein rein kommerzielles Business-Modell statt auf Charity setzt. Für ihn ist klar: Nur profitable Unternehmungen können den Regenwald nachhaltig schützen. Denn die weltweite Abholzung der Urwälder verknappt den Rohstoff Holz massiv und macht eine weitere Entwaldung attraktiv. Besser sei sein Modell: Mit schnellwachsenden Eucalyptusplantagen der Entwaldung vorbeugen. Wenn Ihnen unser Video gefallen hat: Unterstützen Sie diese Form des Journalismus: https://www.tichyseinblick.de/unterstuetzen-sie-uns

At the beginning of April, I published an article for SFGATE asking a simple but complicated question: Do clothing take-back programs actually reduce clothing production and fashion's environmental impact?After speaking with brands like Levi Strauss & Co., Patagonia, and The North Face, the answer wasn't exactly clear. Every brand approached take-back and resale differently, with different goals, systems, and definitions of success.Our guest today, Pancho Gomez, has spent the last two decades working at the intersection of technology, the outdoor industry, and social responsibility. Most recently, he led the Customer Experience team at Trove, helping build trade-in and resale programs for brands including Patagonia, Arc'teryx, Levi's, and Carhartt.So I had to ask him: Are gear and clothing take-back programs actually helping build a circular economy, or are they just another form of greenwashing?In episode 222 of the Outdoor Minimalist podcast, Pancho takes us behind the scenes of how these programs operate, what brands gain from them, and whether resale can meaningfully reduce waste in the outdoor and fashion industries.Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalistBuy Me a Coffee: ⁠⁠⁠https://buymeacoffee.com/outdoorminimalist⁠⁠⁠Listener Survey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------Episode ResourcesSF Gate Article: https://www.sfgate.com/shopping/article/clothing-take-back-programs-explained-22187338.phpConnect with Pancho Gomez: https://www.becausewhy.net/

Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong. Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that. They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish. They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history. If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to. COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/ About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social:  https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications Show Notes: 01:29 - How To Translate Sustainability Into Real Action 08:53 - Understanding The Real Impact Of Greenwashing 13:01 - Talking About Your Challenges With Confidence 23:32 - Showcasing Sustainability Efforts In The Most Creative Way 29:36 - IMPACT Framework And The Power Of AI 37:10 - Insights And Realizations As A B-Corporation 39:33 - How To Get Sustainability Communication Right 43:00 - Get In Touch With Helen And HN Communications 46:41 - Discussion Wrap-up And Closing Words Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit. BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kevin Mooney discusses his book “Climate Pxrn,” inspired by climate propaganda in classrooms and a push to restore the scientific method. He critiques polar-bear and other climate messaging, argues funding and politics suppress skeptics, and describes threats to prosecute dissent via RICO-style lawfare. He highlights Trump-era moves such as leaving the Paris Agreement and efforts to reverse the EPA's 2009 endangerment finding on CO2, calling it a major deregulatory change. Mooney cites Canada's carbon tax costs and bureaucracy as warnings, alleges Russian and Chinese money influences anti-fracking activism, and raises national-security concerns about China-linked energy supply chains and offshore wind. He also criticizes EV lithium-battery fire risks, climate activism in healthcare, carbon-tracking credit cards, and argues AI power demand is undermining wind/solar claims.00:00 Meet Kevin Mooney01:13 Acorn to Green Groups01:54 Polar Bear Myth03:27 NASA vs Climate Models06:57 Solar System Climate Clues07:50 Silencing Skeptics09:39 Criminalizing Dissent11:36 Paris Deal and Lawfare12:24 EPA Endangerment Fight15:00 Canada Carbon Tax Reality17:53 Foreign Money and Fracking21:14 China Grid Security Risks22:17 Offshore Wind and Security24:29 Wind Groups vs Locals24:54 EV Battery Fire Risks26:21 Climate Policies in Healthcare28:36 Carbon Tracking Credit Cards29:56 Second Amendment Backstop31:08 ESG Retreat and BlackRock32:37 COVID and Classroom Climate Push34:23 Young Men Shift and Faith35:23 Climate Agenda and Marxism36:41 Herding Rural America to Cities38:16 Union of Concerned Scientists39:46 Government Science Funding Distortion40:46 AI Power Demand and RGGI43:28 Greenwashing and Energy Reality44:28 Offshore Wind and Whale Deaths45:58 Heartland Conference Takeaways48:36 Closing Thoughts and Book Plughttps://x.com/KevinMooneyDChttps://kevinmooney.info/Climate Pxrn: How and Why Anti-Population Zealots Fabricate Science, while Targeting American Capitalism, Freedom, and Independence: https://a.co/d/05Cd61cX=========Slides, summaries, references, and transcripts of my podcasts: https://tomn.substack.com/p/podcast-summariesMy Linktree: https://linktr.ee/tomanelson1

Le sujet :Comment investir dans les vrais fonds verts, éviter le greenwashing… et chercher du rendement sans renoncer à ses valeurs ?L'invité du jour :Arthur Aubœuf est cofondateur de Team For The Planet, réseau de 131 000 investisseurs finançant des innovations climatiques. Joseph Choueifaty a créé Goodvest, la première épargne responsable alignée avec l'Accord de Paris. Ensemble, ils lancent un fonds d'investissement pour flécher l'épargne vers la transition écologique sans greenwashing.Au micro de Matthieu Stefani, ils nous expliquent comment investir dans l'impact en évitant le greenwashing.Découvrez : Les résultats choquants d'une étude sur les fonds "durables"Comment vérifier qu'un fonds est vraiment "vert"Performance : les fonds verts vs les fonds classiquesPourquoi l'investissement durable est un secteur porteurComment investir dans l'impact sans se tromper ?Avantages :Bonne nouvelle ! Goodvest offre à tous les auditeurs et auditrices de La Martingale, 3 mois de frais de gestion offerts pour l'ouverture d'un nouveau contrat (assurance vie et PER).Pour bénéficier de cette réduction, rentrer le code MARTINGALE au début de votre inscription sur le site de Goodvest.Ils citent les références suivantes :Team for The PlanetLe nouveau fonds Goodvest x TFTPL'étude de Reclaim Finance (2026)L'épisode #513 de GDIY avec Jesper Brodin (IKEA)Ainsi que d'anciens épisodes de La Martingale :#207 — Faire le tri dans les fonds durables pour éviter le greenwashingOn vous souhaite une très bonne écoute ! C'est par ici si vous préférez Apple Podcasts, ou ici si vous préférez Spotify.Et pour recevoir toutes les actus et des recommandations exclusives, abonnez-vous à la newsletter, c'est par ici.La Martingale est un podcast du label Orso Media.Merci à notre partenaire eToro de soutenir la Martingale.Allez sur etoro.com et prenez le contrôle de vos investissements. E-T-O-R-O point com.eToro est une plateforme d'investissement multi-actifs. La valeur de vos placements peut augmenter ou diminuer. Votre capital est assujetti à un risque.La libre antenne de votre podcast préféré, Allo La Martingale, a désormais son propre flux ! Abonnez-vous sur Spotify, Apple Podcasts ou votre plafeforme audio favorite pour ne manquer aucun nouvel épisode. Pour s'abonner à la newsletter, c'est ici : https://lamartingale.io/ La Martingale, c'est aussi un assistant IA qui vous apporte des réponses éclairées issues des interventions des experts passés au micro du podcast. Pour tester, direction https://beta.lamartingale.ioLa Martingale est un média d'Orso Media. Vous souhaitez entrer en contact avec a rédaction ? Ou nous soumettre une collaboration ? Ecrivez-nous ici : https://orsomedia.io/contactHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Why Did a Broke Football Club Owned by Gucci's Family Invest Millions in Water Reuse? Stade Rennais, the French football club owned by the Pinault family behind Kering (Gucci, Balenciaga, Bottega Veneta...), buried a €1.5 million closed-loop water system under its renovated La Piverdière training complex in February 2025. This investment, during French football's worst financial crisis, reveals a widening gap between what water costs and what water is truly worth - using water reuse as its vehicle.

In this episode of Sanity Check, David R. Legates explores the rise of “greenhushing”—a growing corporate trend where companies pursue environmental initiatives but deliberately stay silent about them.Contrasting it with the more familiar concept of greenwashing, this episode examines why major companies like Apple, HSBC, Nestlé, and Nike are pulling back from public climate messaging, even as many continue sustainability efforts behind the scenes. From regulatory pressure and legal risk to activist backlash and shifting political winds, “going green, then going dark” reflects a deeper tension between perception, policy, and profit.Drawing on recent data and real-world examples—including the fallout faced by Bud Light—this episode unpacks how fear, incentives, and public scrutiny are reshaping corporate behavior in the climate space.At its core, this conversation asks a larger question: in a world where messaging often matters more than substance, what happens when companies decide silence is the safest strategy?https://www.southpole.com/publications/south-pole-net-zero-report-2025https://sloanreview.mit.edu/article/the-greenhushing-traphttps://hbr.org/2025/09/are-companies-actually-scaling-back-their-climate-commitmentshttps://www.talkingclimate.ca/p/climate-hushingthe-quiet-trend-underminingVisit our podcast resource page: https://cornwallalliance.org/listen%20to%20our%20podcast%20created%20to%20reign/Our work is entirely supported by donations from people like you. If you benefit from our work and would like to partner with us, please visit www.cornwallalliance.org/donate. 

In this episode we are joined by Seaver Wang to discuss the physical foundations of China's industrial dominance in solar, batteries, electric vehicles, semiconductors, rare earth magnets, and aluminum. We examine how these sectors are presented as evidence by climate activists that clean technology is delivering a new kind of green industrial superpower and interrogate that claim at the level of production. What sits upstream of the electrotech stack is not a network of modular green technologies, but large scale industrial systems that turn electricity into materials. These products are best understood as “congealed electricity.” In China industrial electricity, in particular, is still predominantly coal fired, often anchored in captive, mine-mouth coal plants tied directly to industrial clusters producing polysilicon, graphite, metals, and intermediates. These are not flexible, marginal power sources that can be easily displaced by wind and solar but rather capital intensive systems built for continuous output, with emissions embedded deep in the supply chain and largely invisible at the point of use.The disconnect between hope and physical reality sustains a form of greenwashing that many climate commentators continue to reproduce, despite the underlying industrial system pointing in a very different direction. Listen to Decouple on:• Spotify: https://open.spotify.com/show/6PNr3ml8nEQotWWavE9kQz• Apple Podcasts: https://podcasts.apple.com/us/podcast/decouple/id1516526694?uo=4• Overcast: https://overcast.fm/itunes1516526694/decouple• Pocket Casts: https://pca.st/ehbfrn44• RSS: https://anchor.fm/s/23775178/podcast/rssWebsite: https://www.decouple.media

Les multinationales représentent à peine 1% des entreprises mais leur pouvoir sur nos vies est immense. Leurs noms nous sont familiers mais que savons-nous concrètement de leur histoire et de leurs activités ?Comment les multinationales sont-elles apparues au 19e siècle ? Quel est leur impact sur nos manières d'organiser la production et la consommation ? Quels sont leurs liens avec les pouvoirs politiques ? Comment endiguer leur puissance ?Pour répondre à ces questions, je reçois Olivier Petitjean et Ivan du Roy de l'Observatoire des multinationales qui ont dirigé le livre Multinationales publié en 2025 aux éditions La découverte.

Enjoy another Mondo Jazz dispatch, and an invitation to slow down, listen deeply, and discover music that doesn't chase trends, because it doesn't need to... The playlist features China Moses [pictured]; Peter Somuah; Ben Rosenblum; Lilly Hertzman; Sylvie Courvoisier; and Jacopo Fagioli. Detailed playlist at https://spinitron.com/RFB/pl/22140685/Mondo-Jazz [up to "Greenwashing"]. Happy listening!

Chemical recycling promises to transform plastic waste, and Houston is at the center of this big experiment in the US. While industry touts it as a breakthrough, activists are finding that much of the plastic doesn't get recycled after all. Is Houston leading the way to real change - or revealing the limits of the latest recycling fad?

Hoy hablamos de las empresas que dicen que son sostenibles cuando en realidad no lo son.

What happens when conscious consumerism, sustainability, and authenticity redefine success in modern business?In this thought-provoking episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with Kate Assaraf, CEO and Co-Founder of Dip Haircare, to explore how buying less, choosing better, and building purpose-driven brands can create real impact — for consumers, businesses, and the planet.Kate shares her journey of disrupting the beauty industry by challenging wasteful norms and creating Dip, a sustainable haircare brand rooted in quality, transparency, and genuine connection with customers. She opens up about the frustrations that led her to rethink how beauty products are marketed and consumed, and why empathy and community must replace fast, impersonal marketing tactics.This conversation goes beyond product sustainability and dives into conscious entrepreneurship — exploring how authenticity, values alignment, and curiosity about our consumption habits can drive long-term success.From refill store movements to redefining productivity and opportunity, Kate offers practical insights for founders and consumers ready to make meaningful changes without sacrificing quality or profitability.This episode is a must-listen for entrepreneurs, beauty industry professionals, conscious consumers, and anyone interested in building a business — or lifestyle — that aligns impact with integrity.