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Evan Asano is the Founder and CEO of Mediakix, an influencer marketing agency that connects the world’s top brands with video creators and social media influencers. Evan got his start in digital media at BermanBraun and then worked in business development at Revision3, one of the earliest YouTube networks which Discovery Communications acquired in May 2012. In this episode, Evan explains the challenges that characterized the early days of online video, from low CPMs and difficulty moving audience off platform to learning which content formats performed well on YouTube. He also shares his perception of influencer marketing platforms and comments on Google’s recent acquisition of Famebit, saying there’s a place for both high-touch agency deals and programmatic activations. According to Evan, influencer marketing is here to stay because younger audiences aren’t watching TV and the growing popularity of ad blockers makes other online advertising less effective. Host: James Creech ABOUT THE SHOW All Things... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
UC Hastings Law School Alum Lloyd Braun began his career as an entertainment lawyer, but eventually moved over to the creative side of the business. Since then he's had a hand in developing some of the biggest hit shows in television history, including Lost, Desperate Housewives, Grey's Anatomy, Boston Legal, and The Sopranos. He was the inspiration for the character of George Costanza’s childhood friend Lloyd Braun on Seinfeld. In 2007, after a stint as head of Yahoo's media group, Braun co-founded BermanBraun, an independent media company. Braun speaks with Hastings Law School Dean Frank Wu about his career and the profound changes that are now rocking the entertainment industry. Series: "Legally Speaking" [Public Affairs] [Show ID: 24702]
UC Hastings Law School Alum Lloyd Braun began his career as an entertainment lawyer, but eventually moved over to the creative side of the business. Since then he's had a hand in developing some of the biggest hit shows in television history, including Lost, Desperate Housewives, Grey's Anatomy, Boston Legal, and The Sopranos. He was the inspiration for the character of George Costanza’s childhood friend Lloyd Braun on Seinfeld. In 2007, after a stint as head of Yahoo's media group, Braun co-founded BermanBraun, an independent media company. Braun speaks with Hastings Law School Dean Frank Wu about his career and the profound changes that are now rocking the entertainment industry. Series: "Legally Speaking" [Public Affairs] [Show ID: 24702]