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Advertising on cell phones - is it really possible? And can it be done in such a way to benefit your business? How does it work? And will customers really react positively to it? Explore the latest method of targeting your best customers right when they're ready to buy, and learn how your business can benefit. Our panel of experts will tell you how its done! Our panel includes: Kim Dushinski, President/Founder of Mobile Marketing Profits and Author of 'The Mobile Marketing Handbook'; Kim Graham Lee, CEO of Vontoo; Matt Silk, Sr. VP of Waterfall Mobile; and Michael Becker, Co-founder/VP Mobile Strategies of iLoop Mobile, Inc. and co-author of 'Mobile Internet for Dummies' and 'Web Marketing All-in-One for Dummies'
Advertising on cell phones - is it really possible? And can it be done in such a way to benefit your business? How does it work? And will customers really react positively to it? Explore the latest method of targeting your best customers right when they're ready to buy, and learn how your business can benefit. Our panel of experts will tell you how its done! Our panel includes: Kim Dushinski, President/Founder of Mobile Marketing Profits and Author of 'The Mobile Marketing Handbook'; Kim Graham Lee, CEO of Vontoo; Matt Silk, Sr. VP of Waterfall Mobile; and Michael Becker, Co-founder/VP Mobile Strategies of iLoop Mobile, Inc. and co-author of 'Mobile Internet for Dummies' and 'Web Marketing All-in-One for Dummies'
Mobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it's somewhat of an unknown for small businesses. Some of the big questions are "What is it? How can I use it? How do I get started." In this episode of Power to the Small Business, Kim Dushinski answers those questions and simplifies mobile in to something more understandable. Kim is the author of The Mobile Marketing Handbook. and her company is Mobile Marketing Profits in Denver, Colorado. Kim says there are certain mobile tools that are better for small businesses than others. Also, mobile marketing is not right for everyone.