Podcasts about Mobile advertising

What if your phone paid you for using it? In this electric episode of the Let's Go Win Podcast, JM sits down with Dan Novaes, CEO of Mode Mobile and creator of the EarnPhone, to unpack his wild journey from eBay hustler to tech visionary. Dan shares how a $5 Fiverr gig led to a multimillion-dollar app, why rewarding users for their screen time is the future, and how crowdfunding 40,000+ shareholders flipped the startup game on its head.In this episode, you'll learn:How Dan turned pivots into profitsWhy the EarnPhone could disrupt the $1T mobile marketHow to raise millions without a single VCWhat Dan does weekly to stay focused and creativeTactical advice for young entrepreneurs and aspiring CEOsWhy buying businesses might be smarter than starting oneThis isn't just an episode—it's a roadmap to modern entrepreneurship. Whether you're a founder, investor, or just phone-obsessed, you'll walk away with insights that could change your trajectory.Visit Dan's website: https://invest.modemobile.comWatch episodes on YouTube and subscribe to our channel!https://www.youtube.com/@letsgowin

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin https://lancaric.substack.com/p/everything-you-need-to-know-about https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9W04l1u8UI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Mobile Mediation and Ad Revenue 03:05 The Evolution of Mobile Advertising 05:48 The Rise of Mediation Platforms 09:07 Understanding Mediation Platforms: Pros and Cons 11:59 How Ad Revenue is Calculated 14:59 Best Practices for Ad Networks 17:53 Strategies for Soft Launching Apps 20:46 Scaling and Ad Stack Optimization --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Mobile mediation is crucial for maximizing ad revenue. The App Store's launch in 2008 revolutionized app discoverability. AdMob was the first to show ads in mobile apps. Mediation platforms help developers get better ad prices. ECPM and fill rates are key to understanding ad revenue. Competition among ad networks increases revenue potential. Soft launches require a focus on ad impressions over ECPM. Scaling requires a more sophisticated ad stack. Understanding user behavior is essential for ad success. The mobile advertising landscape is constantly evolving. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Anna Bager is the President and CEO of the Out of Home Advertising Association of America (OAAA). Before joining OAAA, Anna spent 15 years in the telecom industry, beginning with the global research firm IDC. She then moved to the client side at Ericsson Multimedia, where she led mobile advertising initiatives in Sweden as the Head of Research and Business Intelligence. After relocating to the U.S., she served as Executive Vice President of Industry Initiatives at the Interactive Advertising Bureau (IAB). Five years ago, Anna became the CEO of OAAA, and her industry contributions have earned her numerous accolades. She has been recognized as one of the "Most Powerful Women in Mobile Advertising" by Business Insider and as one of the "Top Women in Media" by Folio Magazine and Cynopsis Media. Most recently, Anna was honored as one of Campaign's "Most Inspiring Women of 2024."Out-of-Home Advertising (OOH) is a form of advertising found outside of a consumer's home. Traditionally, this includes everything from billboards to bus shelters, benches, etc. The Out-of-Home Advertising Association of America (OAAA) is the leading trade association representing the out-of-home (OOH) advertising industry. OAAA's membership includes over 850 media companies, advertisers, agencies, ad tech providers, and suppliers. Since its founding in 1891, OAAA has advocated for the responsible growth of OOH advertising.On today's show, Alan and Anna discuss her unique perspective on the advertising industry and the changes she anticipates. They explore the role of out-of-home (OOH) advertising within the broader marketing mix, recent innovations in the OOH industry, and how the upcoming election is influencing — and being influenced by — OOH. Additionally, they examine how OOH fits into the landscape with the rise of retail media networks.In this episode, you'll learn:How the election is impacting Out-of-Home advertising—and how OOH is impacting the electionEmerging shifts in advertising and where OOH plays a pivotal roleHow Out-of-Home integrates into the growing landscape of retail mediaKey Highlights:[01:18] Experience as a backgammon master[02:34] Career path to OAAA[05:02] How do you see advertising today changing[08:17] How does Out of Home fit in the broader marketing mix[10:08] What is new in the Out of Home industry[13:55] How Out of Home and the election impact each other [18:00] What is the role of Out of Home in retail media [20:40] An experience from your past that defines you[21:42] Advice to your younger self[22:15] A topic that you and other marketers need to learn more about[24:00] Trends or subcultures others should follow[24:45] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.TakeawaysHow Locala uses AI and location data to find hyper-local audiences at scale The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alikePanel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomesDevice Graph 101 - what is it and why does it matter?Real-time optimization and reporting capabilities through customizable attribution windowsConnect with Ed and LocalaWebsite: www.asklocala.com Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

Philipp Haas (Investresearch) investiert in günstig bewertete Qualitätsunternehmen mit weltweitem Wachstum. Der Vollzeitinvestor bezeichnet sich selbst als "Trüffelschwein" und gibt sich mit einem einzigen Portfolio nicht zufrieden. Seine beiden größten sind das Wikifolio Nebenwerte Europa ( https://go.brn-ag.de/336 ) und Nachhaltige Dividendenstars ( https://go.brn-ag.de/337 ). Einer dieser aufstrebenden Nebenwerte ist die Platform Group, ein Unternehmen mit typisch deutschen Mittelstandstugenden, das sich mit dem Digitalen verbindet. YOC revolutioniert die Werbung und präsentiert Mobile Advertising mit Buzz Word AI. Eine kurzfristigere Spekulation ist Heliad. Hat Delticom mit seinem Auto- und Reifengeschäft die Kurve wieder gekriegt? Die Finanzzahlen stimmen, Haas erkennt im Geschäftsmodell sogar einen gewissen Burggraben.

This week: Find out where mobile advertising is growing the quickest, what new targeting features Meta is revealing, and how much time you should be focusing on backlinks. Here's what happened this week in digital marketing.

On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that's just the tip of the iceberg! We hope you enjoy.

Der Markt gibt am Donnerstag wieder ab: DAX -0,7 % bei 15.677 Punkte, MDAX -1,1 % bei 27.519 Punkten. Stoxx Europe 50 verliert 0,9 %. Versicherungen gelten als Profiteure steigender Zinsen. Endsprechen war die Münchener Rück mit 1,5 % Plus bester DAX Wert. Techwerte gelten als Verlierer steigender Zinsen. Entsprechend waren Infineon und SAP die schwächste DAX Werte. Mit einem lauten Zischen ist die Luft aus der Blase um den holländischen Zahlungsdienstleiter Adyen entwichen. Schwache zahlen und starke Konkurrenz bedeuten ein Minus von 40 % beim Kurs. Heute. Gleich 5 Vorstände hatten wir heute im Interview, Andreas Grassauer CEO von Marinomed - Das Nasenspray, das vor Viren schützt, Wolfgang Kirsch, aus Allterco wird die Shelly Group, Bern Maurer vom Flughafen Wien mit starken Zahlen und besserem Ausblick, Dirk Kraus von YOC, den Pionieren des Mobile Advertising und Andreas Grabmaier von JDC mit 30 % Steigerungsraten im Versicherungsgeschäft. Dazu die Vermögensverwalter Bastian Bosse mit den ultimativen Überlebensregen für Anleger und Mojmir Hlinka mit einem erfreulichen Update aus dem Börsenradio Echtgeld Depot.

Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today's dynamic marketing landscape. With Monica's extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today's fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.Tune in to discover how to thrive in marketing, debunk cutthroat competition, and make the right career decisions with the help of mentors and a supportive network. Don't miss this engaging conversation packed with wisdom and practical advice for navigating the evolving role of the CMO.Learn more about Monica:As CMO, Monica is responsible for developing and leading SOCi's marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica's tenure in the industry includes over 20 years of digital marketing, advertising, and research experience, including a solid foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.Well regarded in the space, Monica has received numerous accolades and awards, including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of directors for NAMI Central Texas as well as on several advisory boards for digital marketing and technology start-ups within NY, TX, and CA.Monica's Links:LinkedIn: https://www.linkedin.com/in/monicamho/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

MLOps Coffee Sessions #169 with Barak Turovsky, MLOps at the Age of Generative AI. Thanks to wandb.ai for sponsoring this episode. Check out their new course on evaluating and fine-tuning LLMs wandb.me/genai-mlops.course // Abstract The talk focuses on MLOps aspects of developing, training and serving Generative AI/Large Language models // Bio Barak is an Executive in Residence at Scale Venture Partners, a leading Enterprise venture capital firm. Barak spent 10 years as Head of Product and User Experience for Languages AI and Google Translate teams within the Google AI org, focusing on applying cutting-edge Artificial Intelligence and Machine Learning technologies to deliver magical experiences across Google Search, Assistant, Cloud, Chrome, Ads, and other products. Previously, Barak spent 2 years as a product leader within the Google Commerce team. Most recently, Barak served as Chief Product Officer, responsible for product management and engineering at Trax, a leading provider of Computer Vision AI solutions for Retail and Commerce industries. Prior to joining Google in 2011, Barak was Director of Products in Microsoft's Mobile Advertising, Head of Mobile Commerce at PayPal, and Chief Technical Officer at an Israeli start-up. He lived more than 10 years in 3 different countries (Russia, Israel, and the US) and fluently speaks three languages. Barak earned a Bachelor of Laws degree from Tel Aviv University, Israel, and a Master's of Business Administration from the University of California, Berkeley. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Bio and links about Barak's work: https://docs.google.com/document/d/1E4Yrmt_Y57oTEYHQQDvt71XzSJ8Ew5WvscAQbHV4K3U/edit Framework for evaluating Generative AI use cases: https://www.linkedin.com/pulse/framework-evaluating-generative-ai-use-cases-barak-turovsky/?trackingId=%2BMRxEZ9WTPCNH2JscILTeg%3D%3D The Great A.I. Awakening: https://www.nytimes.com/2016/12/14/magazine/the-great-ai-awakening.html --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Barak on LinkedIn: https://www.linkedin.com/in/baraktur/ Timestamps: [00:00] Barak's preferred coffee [00:23] Barak Turovsky's background [03:10] Please like, share, and subscribe to our MLOps channels! [04:09] Getting into tech [08:39] First wave of AI [12:39] Building a product at a scale and the challenges [15:59] Framework for evaluating Generative AI use cases [24:33] Machine trust adoption [29:13] Wandb's new course [31:10] Focus on achievable use cases for LLMs. [36:36] User feedback [38:23] Disruption of entertainment and customer interactions [46:14] Get new tools or work with your own distribution? [47:57] Importance of data engineers [53:28] ML Engineers Collaborate with Product [56:13] Wrap up

This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit Kulkarni - Managing Director, Internet & Capital Markets at Roth Capital Partners, who interviewed me. This is a state-of-the-union episode, in which I zoom out to give an ecosystem-wide view of what's been happening in the mobile advertising ecosystem. In this episode, we discuss how advertisers have evolved post-ATT in the midst of broken measurement. We talked about what adjustments were made, channel-wise shifts and what's driving them, measurement changes and what's driving them - and everything that is on the horizon going forward.This episode is an extensive take on the impact of ATT. If you've been in the trenches, It can help brush up your memory on how far we've come. Check out the show notes here:https://mobileuseracquisitionshow.com/episode/advertising-post-att-rohit-kulkarni/KEY HIGHLIGHTS

Harry Kargman is the Founder and CEO of Kargo, an advertising company that specializes in innovative mobile campaigns for the world's biggest brands. Since its founding in 2003, Kargo has worked with The New York Times, Hearst, NBC, and more and was recognized in 2015 by Inc. as one of the top 500 fastest-growing companies in the US. In 2016, Harry was also named an EY Entrepreneur of the Year and currently holds more than 50 patents related to Kargo's technology.

Harry Kargman is the Founder and CEO of Kargo, an advertising company that specializes in innovative mobile campaigns for the world's biggest brands. Since its founding in 2003, Kargo has worked with The New York Times, Hearst, NBC, and more and was recognized in 2015 by Inc. as one of the top 500 fastest-growing companies in the US. In 2016, Harry was also named an EY Entrepreneur of the Year and currently holds more than 50 patents related to Kargo's technology.

Is AI generation the next platform shift? In this episode, we are excited to bring on Barak Turovsky to talk about how Generative AI is powering a new epoch in technology reinventing communication, content creation, and information access. Barak is a product and business leader with 25+ years of experience in Artificial Intelligence (Generative AI, LLMs, Computer Vision), Ads & Commerce, and Enterprise Software. He served as Chief Product Officer at a global retail tech leader Trax and led product management and user experience within Google AI and Google Commerce. Prior to that, Barak was Director of Product in Microsoft's Mobile Advertising, Head of Mobile Commerce at PayPal, and Chief Technical Officer at an Israeli start-up. Twitter Framework for evaluating Generative AI use cases Barak Turovsky - Google AI | 2021 Shelly Palmer Innovation Series Summit Coming Soon: Exact Match Keywords to Match to Even MORE Variants The Great AI Awakening

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space. Key takeaways: Eight Seconds. That is all the time you have to capture the attention of a potential client passing a billboard. If they don't understand your messaging, streamline the ad.  Give it Time. Marketing campaigns can have incredible ROI and send your firm to the next level. But to get there you have to invest time.  Enter through the side door.  Look for alternatives if your firm does not have the capital for traditional media campaigns that rival mega-firms. Wrapping your ads in mobile trucks is an accessible way to get the impressions your firm needs without breaking the bank.   Links and Resources Tip The Scales Podcast Tip the Scales Instagram Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank Facebook LawRank LinkedIn LawRank Twitter InMotion Website Chava Mercado LinkedIn Chava Mercado Instagram

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.

My guest for this episode is Alex Bauer, the Head of Product and Market Strategy at Branch. On Monday, October 24th, alongside the release of iOS version 16.1, Apple released its long-awaited major update to SKAdNetwork, its privacy-safe app advertising attribution framework for iOS, with SKAdNetwork 4.0. The industry was first made aware of SKAdNetwork 4.0 at WWDC this summer and we only saw public documentation for this fundamental and substantial upgrade to the framework with the release of iOS 16.1. In this episode, Alex and I cover four major topics related to SKAdNetwork 4.0: First, the new timer system that accompanies the two additional attribution windows that have been made available; Second, the ability for advertisers to lock conversion values within those attribution windows; Third, the concept of crowd anonymity that has been introduced to SKAdNetwork and how the four tiers of crowd anonymity regulate the information that is transmitted within postbacks; and Fourth, how ad networks will adapt to SKAdNetwork 4.0, and on what potential timeline. We additionally briefly touch upon fingerprinting and whether or not Apple begins to police that behavior anytime soon.

Join us on TechTime Radio with Nathan Mumm, the show that makes you go "Hummmm" Technology news of the week for August 14th - August 20th, 2022.Today on TechTime Radio with Nathan Mumm, Apple is jumping into ads on your phone, and a look back to exploding laptops, all this and more. First, guest Denis O'Shea joins our show, and we ask him about password hygiene and what it takes to go passwordless for our home and work computers. Then, Gwen Way joins the show with a new gadget, and "O Boy, what is happening to META again." In addition, we have our standard features, including "Technology Fail of the Week" | "This Week in Technology" | "Nathan Nugget," and, of course, our "Pick of the Day" whiskey tasting. So, sit back, raise a glass, and welcome to TechTime with Nathan Mumm. Episode 114: Starts at 1:39--- [Now on Today's Show]: Starts at 3:31--- [Technology Fail of the Week]: Starts at 4:21Meta's chatbot is not a very big fan of Mark Zuckerberg --- [Top Stories in The First Five Minutes]: Starts at 9:45--- Is Apple about to become an advertising giant? - https://tinyurl.com/mshm6d9y --- Snapchat rolls out option to let parents see who their teens are messaging - https://tinyurl.com/4bpj2wrz ---Elon Musk sells $6.9bn of Tesla shares as Twitter lawsuit looms - https://tinyurl.com/3x7k2tep --- [Pick of the Day - Whiskey Tasting Review]: Starts at 25:02Wilderness Trail Wheated Single Barrel Family Reserve - Private Barrel Pick | 115 Proof | $69.99 --- [Ask the Expert]: Starts at 27:43Denis O'Shea founded Mobile Mentor in New Zealand in 2004. In 2017, O'Shea moved the company to Nashville, Tennessee, with a focus on securing the mobile workforce in industries such as healthcare, education, finance, and government services. hexaminesns password hygiene and what it takes to go passwordless for our home and work computers. --- [This Week in Technology]: Starts at 44:04August 14, 2006 - Dell Laptops Catch Fire! Dell and Sony admit that flaws in Sony-manufactured batteries used in certain Dell laptops could result in the batteries overheating, catching fire, or exploding. They recall over 4.1 million batteries, the largest computer-related recall in history. This came after several widely publicized reports, and in the preceding months, a few dell laptops did catch on fire during the recall. The recall covered 4m Dell laptops sold between April 2004 and July 2006. --- [Marc's Mumbles Whiskey Details]: Starts at 47:17--- Gadgets and Gear with Gwen]: Starts at 48:30Shargeek Capsule Gravity: Your Futuristic Efficiency Booster Pomodoro Timer| Kitchen Timer|5,000mAh Power Bank |Flip to Countdown|20W Fast-charge iPhone, iPad & MacBook|Cyberpunk See-through Design --- [Mike's Mesmerizing Moment brought to us by StoriCoffee®]: Starts at 51:52--- [Pick of the Day]: Starts at 54:09Wilderness Trail Wheated Single Barrel Family Reserve - Private Barrel Pick | 115 Proof | $69.99 Marc: Thumbs Up Nathan: Thumbs UpOrganize Chaos Podcast - Chris Ronzio If you're a business owner or entrepreneur feeling the chaos, you need the Organize Chaos podcast!StoriCofee with TechTimeRadio StoriCoffee is a proud sponsor of Mike's Mesmerizing moments and of the TTR weekly giveaways. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For this very special #FabulousOver40 Fireside Chat edition of the podcast, I am having a conversation with the phenomenal and MACKnificent...Mack Mckelvey — who is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies... And also who I had the pleasure of featuring in the #FabulousOver40 Spotlight Series on LinkedIn! During this episode, Mack and I chat about her professional journey, her passion for diversity, equity, and inclusion, the importance of community, and the power of your "name."   About Mack Mack McKelvey is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies, and also the executive presence and visibility for their respective leaders. SalientMG's clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox and Sparkfly. A true catalyst of positive disruption at the highest echelon, Mack has been leading transformative teams throughout her 20+ career. Prior to SalientMG, Mack was the Senior Vice President of Marketing at Millennial Media, from the company's start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack is also a consistent and relentless advocate for diversity, inclusion, and representation in business, technology, and advertising. As a thought leader, she is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. Mack is also a startup tech advisor, investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. Mack is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program.   Mack's Personal Theme Song “Return of the Mack”, by Mark Morrison   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!

On this episode, Amanda Read of Read Mobile Marketing joins me on the show to discuss mobile advertising strategies that small businesses can use to create better engagement and drive more sales.  

YOC Aktie: Mobile Advertising Plattform erlaubt skalierbares Geschäftsmodell

Everyone wants privacy. Most of us also care about an environment in which businesses can grow too. But can both of these be reconciled? If you are in the mobile app or marketing spaces, you know that over the past year there's been a great disturbance in the force. Apple increased privacy regulations for apps, and that essentially killed how apps measured their growth, discovered new audiences, or sent you a reminder that those shoes you were going to buy are still in your cart. Facebook complained this would hurt small business, took out big ads in the WSJ, and then life sort of went on and most of us forgot about it. But not those in the business. Growth slowed and profitability went down: 40% down. Now one company says they've solved it: figured out a way to drive growth via advertising that's completely privacy-safe and Apple-compliant, but almost as good as the old days of abundant data. In this TechFirst, I chat with Singular CEO Gadi Eliashiv. Links: Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work. TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/ Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1 Keep in touch: https://twitter.com/johnkoetsier

Il nuovo spot di @Apple sta girando nelle scorse ore ed è TUTTO incentrato su Privacy e Tracciamento Pubblicitario, all-in sulla riservatezza degli utenti.E ci sono anche delle funzioni discretamente interessanti che vediamo assieme se (come me) ve le eravate perse!#FONTI- Una intro molto bella ai dati di terze parti » https://www.apple.com/it/privacy/docs/ITIT_Privacy_ADITL.pdf- La guida al tracciamento delle attività » https://support.apple.com/it-it/HT212025#NOTA SULLA PERDITA DI FATTURATO DI METAApple ha sempre negato le affermazioni di Meta sulla perdita di fatturato, con anche un bel white paper “Mobile Advertising and the Impact of Apple's App Tracking Transparency Policy” di Kinshuk Jerath, Ph.D., Professor of Business in the Marketing Division alla Columbia Business School.Hanno anche una pagina dedicata sul sito web:https://www.apple.com/privacy/docs/Mobile_Advertising_and_the_Impact_of_Apples_App_Tracking_Transparency_Policy_April_2022.pdf »»»Io sono Matteo Flora, mi occupo di #Reputazione Digitale, la insegno in Università e faccio consulenza ad Aziende, Enti e Professionisti con le mie aziende.Vengo dalla Sicurezza informatica - ma vengo in pace - e qui con “Ciao Internet” ti racconto tre volte alla settimana come la Rete ci Cambia, come capirla e usarla al meglio per migliorare la tua vita e professione, non solo digitale.Se vuoi è il momento giusto per iscriverti - FALLO SUBITO - e se hai bisogno di ancora più spunti ci sono “2 Minuti di Internet”, la newsletter settimanale, ed il Gruppo e Canale Telegram per discutere assieme, trovi i link qui sotto.Le mie Aziende » http://matteoflora.com/#aziendeCommunity Telegram » https://mgpf.it/tgNewsletter e Corso Gratis » https://mgpf.it/nlFacebook » https://mgpf.it/fbPodcast » https://mgpf.it/pcPer contatti commerciali: sales@matteoflora.com

On this week's show, we spoke with Genevieve Guay, CEO @ DentsuX and President, Dentsu Quebec. Genevieve is an experienced Managing Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, Real-Time Bidding (RTB), Advertising, and Integrated Marketing. Strong business development professional with a BAA focused in Marketing from Université de Montréal - HEC Montréal.   On the show, we spoke about:  Avoiding bias in media Challenge of recruiting talent  The role of traditional media today Three pillars of transforming the agency landscape   Genevieve is a dear friend and of the smartest executives I know. She shared a ton about elevating marketing at the strategic level. I hope that you enjoy the conversation!   Let us know what you think. What types of guests would you like to see on the show?  What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher | 

In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at ironSource, about Google's announcement that it will deprecate the GAID as well as its introduction of the Privacy Sandbox for Android. I unpacked Google's announcement of its Privacy Sandbox and the deprecation of the GAID in a post that was published shortly after the announcement. But my thinking was mostly out of alignment with the commentary delivered by other outlets. Popular sentiment following the announcement characterized the deprecation of the GAID as the Android equivalent of Apple's App Tracking Transparency (ATT) framework, and the coverage generally surmised that the changes would catalyze another disaster for mobile advertising performance. But I believe the Privacy Sandbox, which is a collaborative environment for proposing and evaluating Privacy Enhancing Technologies (PET) concepts, is a positive and optimism-inducing development for the mobile advertising ecosystem. In the episode, Yevgeny and I discuss the three tools proposed in the Privacy Sandbox for Android, as well as the new SDK Runtime that Google revealed.

Kidoz Inc. co-CEO Jason Williams tells Proactive it has reported record annual revenue and profitability for fiscal 2021 amid growing demand for safe mobile advertising. Williams says the 75% increase in total revenue to $12.5 million was the result of growing its publisher reach and advertising customers increasing their advertising budgets with the Kidoz safe mobile network. Ad tech advertising revenue rose 81% to $12.2 million for the year to December 31, 2021, while adjusted underlying earnings (EBITDA) was $1.51 million compared with adjusted EBITDA of $771,236 in fiscal 2020.

This episode explains about wallets and scammers in the Crypto world. All Episodes can be found at www.thecryptopodcast.org All Social Media + Donations link https://bio.link/podcaster Our Facebook Group can be found at https://www.facebook.com/thecryptopodcast About my Guest: Experienced Chief Executive Officer with a demonstrated history of working in the internet industry. Strong business development professional skilled in Digital Advertising, Mobile Advertising, Landing Page Optimization, Performance Based Marketing, and Media Buying. What we Discussed: - Digital Nomadic life - The issue with Gofundme and the Truckers in Canada - Diversify your funds to protect yourself - Wallets and How to Protect them - Be aware of the Scammers - Care to Take at Crypto Events and more How to Contact Ro: https://www.instagram.com/rorizvi https://www.youtube.com/c/NomadicMillionaire https://www.linkedin.com/in/rohailr/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/roy-coughlan8/message

Mapendo è un agenzia che utilizza la l'intelligenza artificiale per la pubblicità mobile. Sviluppano algoritmi e intelligenza artificiale per far crescere le app mobili. Lorenzo è cresciuto a Bologna vedendo sua nonna tirare la pasta e facendo i conti della sua azienda. E da lì ha saputo che anche lui un giorno avrebbe fatto l'imprenditore. La storia di Lorenzo è la storia di una persona che la fortuna se l'è creata da sé. Grazie a una mail al giornale TechCrunch, ha preso un volo solo andata per Parigi dove ha partecipato alla fondazione della startup di social media marketing, Wikio, con Pierre Chappaz, poi è tornato in Italia per lanciare Mikamai, una società di consulenza tech nel mondo della moda. Ma Lorenzo non si sentiva 100% soddisfatto. Quindi prende il coraggio di lasciare Mikamai che aveva fondato con alcuni amici e si lancia sull'idea di Mapendo. Nell'episodio scopriremo come con un po' di sano “fake it till you make it” Lorenzo è riuscito a convincere i suoi primi clienti, niente di meno che Spotify e Amazon, a lavorare con loro. Scopriremo anche come da Bologna ha conquistato il mercato americano da dove proviene quasi tutto il loro fatturato - pensate che ogni giorno ⅓ della popolazione americana, quindi stiamo parlando di più di 100M di persone, vedono pubblicità mostrate tramite il software di Mapendo. Prima di scoprire la storia di Lorenzo però, vi volevamo ricordare che le vostre recensioni ci aiutano immensamente a crescere, e adesso si possono recensire i podcast anche su Spotify. Quindi se avete un momento, aprite l'app e lasciateci 5 stelle! Blog/ Libri consigliati: Fred Wilson – AVC.com Seth Godin

Kim Perell is an award-winning entrepreneur, bestselling author (Jump and The Execution Factor), CEO, and angel investor, who has made headlines for her transformative story of a startup entrepreneur to a leading tech CEO and prominent angel investor. Kim has been a technology CEO for the last 20 years, scaling companies from $0 to $1B in annual sales. She started her first company from her kitchen table, became a multi-millionaire by the time she was 30, and sold her last company for $235 million. Kim is recognized for her achievements as an entrepreneur and passionate advocate for women in business and she has been named one of AdAge's Marketing Technology Trailblazers, and Business Insider's Most Powerful Women in Mobile Advertising.What a powerhouse guys! Tune into today's episode and learn what it means to make the jump into your dream. Things you will learn in this episode:[00:01 - 06:30] Opening Segment I introduce today's guest, Kim PerellKim gives us a bit of her backgroundGrowing up in an entrepreneurial family Always pushing to be out of the norm The start of her professional careerStudying business [06:31 - 13:29] From Failed Company Employee to Successful EntrepreneurKim talks about her “aha moment” towards entrepreneurshipAlready failed while doing something “Secure” A desire to control her own destiny The story behind Kim's first company Selling the company Starting to invest of other companiesA desire to “pay it forward”Over 100 angel investments A quick word from our sponsors[20:22 - 26:13] Making the Jump into Your DreamHow Kim helps 100's of entrepreneurs find success“Catching the Fire” - knowing when a person has “it” When their company is their very being A clear vision and passion You need to be willing to sacrifice Kim talks about the importance of cultivating relationshipsPeople buy people Success is something better shared - you can't do it alone Kim shares the purpose behind her book Jump Giving people the courage to make the jump One year success planYou have a choiceYou need to understand the sacrifice You have permission to make the jump[26:14 - 31:44] Closing Segment Discomfort is not something you grow out of Cut out the insecurities of the world around you Who you know or what you know? Who you know leads to the support you need on your journeyHow to connect with Kim - links belowFinal words  Tweetable Quotes: “I bet on people… I think that is the number asset for any company.” - Kim Perell“Passion is not doing what you love, it's what you would sacrifice… Entrepreneurship is hard, and if you're not willing to sacrifice I guarantee you will not be successful.” - Kim Perell“You CAN do it! You just have to know what you're willing to sacrifice.” - Kim PerellResources Mentioned:Jump by Kim PerellJumpwithkim.comYou can connect with Kim on Instagram, Twitter, and LinkedIn. Be sure to check out https://kimperell.com/ and develop the skills you need to drive success. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that's setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

No guest this week, but news was comin in so hot we did an episode anyway! ironSource acquires TapJoy cementing themselves as a leader in offerwall traffic, InMobi buys Appsummer, AppLovin's Max Ads SDK (allegedly) overrides developers iOS 15 endpoints syphoning data for themselves, and Unity unveils it's ad mediation platform! Industry Insights ironSource to Acquire TapJoy InMobi Buys Appsumer Report: AppLovin SDK Re-Routed Apple's SKAdNetwork Postbacks To Itself Unity reveals Ad Mediation and Bidding coming to its Dashboard App of the Week Kayak Clear

Kim Perell is an award-winning entrepreneur, bestselling author, executive and investor. She's been a digital marketing technology CEO for the last 20 years, scaling companies from $0 to $1B in annual sales and leading thousands of employees on a global scale. Kim's best-selling book, The Execution Factor, was published by McGraw Hill and is designed to help entrepreneurs achieve success in business and life. Her second book, which will be released in Fall 2021, is focused on helping people make the JUMP and do what scares them in their personal and professional life. Kim's achievements as an entrepreneur and executive have been widely recognized. She has been named one of AdAge's Marketing Technology Trailblazers, Business Insider's Most Powerful Women in Mobile Advertising, is an Ernst & Young Entrepreneur of the Year, and was named Entrepreneur of the Year by the National Association of Female Executives. Kim has been profiled by The New York Times, Forbes, CNN Money, Entrepreneur Magazine, Inc Magazine, Business Insider, and The Huffington Post. Kim has been featured on CNBC, Fox Business, MSNBC and hosted Good Morning America's Side Hustle Showdown, a competition for aspiring entrepreneurs to win capital as well as Kid Inventors. Kim is also a regular judge for the #1 digital business show Entrepreneur Magazines Elevator Pitch. More About Kim: Pre-order Kim's new book "JUMP" here: https://jumpwithkim.com/ Social Media Handles: https://www.instagram.com/kimperell/ https://www.facebook.com/kimperell/ https://linkedin.com/in/kimperell https://twitter.com/kimperell   Watch the video version of this episode here: https://youtu.be/MSOPztCN8nU   Give us a follow! Social Media Instagram - @pandanomicspodcast or @davidchenpanda Learn more about our host "David Chen" at www.pandanomics.com Business Inquiries - pandanomicspodcast@gmail.com   

Kim Perell is an award-winning entrepreneur, bestselling author, executive, and investor. She's been a digital marketing technology CEO for the last 20 years, scaling companies from $0 to $1B in annual sales and leading thousands of employees on a global scale.Laid off at her first job out of college at an internet startup that went bankrupt, Kim began her journey as an entrepreneur from her kitchen table with a $10,000 loan from her 80-year-old grandmother and grew the company to over $100 million in annual revenue. Kim went from being broke and unemployed to selling her first company and becoming a multi-millionaire by the time she was 30 and selling her last company Amobee, for $235 million in 2014 to Singapore Telecommunications.A great believer in paying it forward, Kim's passion is to help others achieve success. Kim is the top US female angel investor, with over 20 exits to leading brands including Apple, Intuit and was an early investor in TheTradeDesk which is currently trading at over $30B (NASDAQ: TTD).Kim's best-selling book, The Execution Factor, was published by McGraw Hill and is designed to help entrepreneurs achieve success in business and life. Her second book, which will be released in Fall 2021, is focused on helping people make the JUMP and do what scares them in their personal and professional life.Kim's achievements as an entrepreneur and executive have been widely recognized. She has been named one of AdAge's Marketing Technology Trailblazers, Business Insider's Most Powerful Women in Mobile Advertising, is an Ernst & Young Entrepreneur of the Year, and was named Entrepreneur of the Year by the National Association of Female Executives. Kim has been profiled by The New York Times, Forbes, CNN Money, Entrepreneur Magazine, Inc Magazine, Business Insider, and The Huffington Post.Kim has been featured on CNBC, Fox Business, MSNBC and hosted Good Morning America's Side Hustle Showdown, a competition for aspiring entrepreneurs to win capital as well as Kid Inventors. Kim is also a regular judge for the #1 digital business show Entrepreneur Magazines Elevator Pitch.Kim graduated magna cum laude from Pepperdine University with a Bachelor of Science in Business Administration.What you will learn: How To Jump into the unknown Kim's failures that lead to her success Why people are scared to do take a chance Why vulnerability will help you in failure Kim's advice for people starting out in business and life Jump The Book Kim's definition of success The importance of mentors Jay Shetty endorsing Jump To connect with Kim kimperell.com LinkedinInstagramFacebookTwitterFollow The Story Box on Social Media► INSTAGRAM ► TWITTER ► FACEBOOK ► WEBSITE SUBSCRIBE FOR MORE! ► Apple Podcast ► Spotify WATCH HERE:► YouTube If you enjoyed this episode please subscribe to YouTube & Apple Podcasts, and leave a 5-star positive rating and review over on Apple Podcasts. Share it around with your friends and family.Support The Show Here:Support this show http://supporter.acast.com/thestorybox. See acast.com/privacy for privacy and opt-out information.

Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising.

Ankit Rawal and Rafael Magdalena catch up over Cachacas to talk about what's brewing in the Latin American mobile advertising market.

Artificial Intelligence (AI) is becoming a necessity, especially in the post COVID world. Corporates are continuously making products that increase productivity and cut time driven by AI and machine learning, Kshitiz Mahajan, Co-Founder at Complete Circle Consultants Pvt Ltd in a D-Street Talk podcast with Moneycontrol. Artificial Intelligence (AI) is the branch of computer sciences that emphasizes the development of intelligence machines, thinking and working like humans. For example, speech recognition, problem-solving, learning, and planning. Mahajan explores 6 companies that are using AI in their products. Note: The stocks mentioned are for education and not buy or sell recommendations:  BOSCH AI influences our lives and work, creating possibilities long thought of as impossible. By 2025 all Bosch products will either use AI or will be manufactured with AI. The Bosch Indego S+, for example, is a robotic lawn mower that can be voice-controlled via Amazon Alexa. Bosch SoundSee — a sensor system that uses AI-enabled audio analytics — checks the operating noise of machinery on the space station. Happiest Minds:  Happiest Minds Technologies Ltd, enables digital transformation for enterprises and technology providers by delivering seamless customer experiences, business efficiency, and actionable insights. Happiest Minds enable digital transformation by deploying artificial intelligence, blockchain, cloud, digital process automation, internet of things, robotics/drones, security, virtual/augmented reality, etc. Cyient:  With a focus on accelerating digital transformation for industries, Cyient helps clients get business outcomes and not just new tools and technologies. The company collaborates with digital map developers to help them solve real-world issues in the automotive sector and make self-driven vehicles safer and smarter. Baidu, China's largest search company, believes that in times to come, smart maps for autonomous vehicles will be a bigger business than web search. Affle India:  Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The company aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle's Consumer platform is used by online & offline companies for measurable mobile advertising. Zensar Technologies: Zensar Technologies is betting big on artificial intelligence (AI). The push for AI comes from a belief that this technology is at a point where digital technologies were a few years ago. Zensar AIRLabs, is now completely focused on AI and has filed for 100 patents in the past two years. Saksoft:  The technology solutions range from Intelligent Automation, Legacy Modernisation, and Managed Infrastructure support, Advanced Analytics, and Quality Assurance, Saksoft is well placed to address and resolve almost every technology challenge that a client faces. (Tune into the podcast for more) Disclaimer: The views and investment tips expressed by experts on Moneycontrol.com are their own and not those of the website or its management. Moneycontrol.com advises users to check with certified experts before taking any investment decisions.

On today's show, Mark and Justin talk about all the ways you can advertise on mobile Justin explains how the convenience of your mobile device is what is allowing advertisers to target you based off so many different variables. When you go to work, when you go the the doctors, these mobile phone start to learn your patterns, track your location and all kinds of other personal information. Mobile devices are extremely powerful tools, and advertising there is equally as powerful. When brands go and look at analytics, at a minimum, 60% of their traffic is coming in from a mobile device. The numbers don't lie. You have to be careful though certain assumptions when targeting geographic areas, you might be assuming shoppers are going where you think they go, this could be incorrect. The beauty of this type of advertising is that consumers are so used to it now, it feels less invasive no days. From a marketers stand point, this is a treasure trove of data that We can use to target the type of consumer we want to target.

On today's Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World.Tune in to the Business Beat to learn more about this mobile advertising phenomenon.

Guess who Schaack, Schaack again, Laura Schaack, tell a friend…  Laura Schaack stops by to chat about SpeakHer, her experience seeking VC as a woman founder in tech, and why no one can “fire” you from your career.

Her brother stole her birthday, she stole from SpaceX, and her Corgi Mr. Tater stole our hearts! Don't miss gaming subscription model maestro Jenny Pollock on the Appy Hour as she shares all that and more!

What do you do after visiting the Seven Wonders of the World? Get interviewed at the unofficial Eighth; the Appy Hour! Mike Brooks joins us to chat comedy writing, casual golfing, and AGS Antarctica. We Talk Nerdy about Apple's confusing guidelines on soft-prompts post-IDFA and more!

Did someone order a Moscow Mule and two unbelievable stories with Josh Houghton? From "That baby's as high as a kite" to the small plane crash that made the news in Orange County you won't want to miss this episode of the Appy Hour Talk Show! Plus, we Talk Nerdy about adapting growth stacks for performance marketing.

What's better than one App Growth Expert? Two, of course! Jackie and Jayne Pimentel are the powerhouse twins taking mobile, and the AGS stage, by storm. They chat about growing up in a family of tech experts and what it's like working in the same industry as your identical twin on this episode of the Appy Hour.

You tuned in for the industry insights but stayed for his unique gardening secret. Lior Barak sits down with us to Talk Nerdy about creating in-app experiences that translate to attractive ads and stun us with his hummus expertise.

Pickleball, Pickpockets, and Podcasts oh my! Steve P. Young stops by to share his memorable trip to Paris and that one embarrassing time he met Duane Kuiper. We Talk Nerdy about how you can use ASO to keep your app growing in a post-IDFA world.

Our guest this week is Atif Khan, Ex-Facebook & Angel Investor via Range Funds Syndicate. Atif has over a decade of experience in the mobile ads industry, he helped build Facebook's gaming business from the ground up, and, as an investor, has his finger on pulse on many industry trends. In this episode we dissect the mobile ads industry's macro trends specifically interrogating the role of entrenched incumbent and their challengers. We get an insider's view of how Facebook's business will evolve in the face of ATT, and we discuss how other industry behemoths (and challengers) are poised for the years to come. Also, consolidation in the industry continues with Jam City acquiring Ludia and going public via SPAC, Vungle acquires Tresensa, and Apple quietly decreases SKAN privacy thresholds. Guest: Atif Khan Reference: Jam City to go public via SPAC Vungle Acquires mobile ad Creative Firm Tresensa Apple quietly decreases SKAN privacy thresholds App of the Week: Rainbow Wallet Evernote Clash Royale Mobile Advertising in the ATT Aftermath with Atif Khan

This week's episode of Social Media Week's Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network. Brian has been named one of Business Insider's Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People in Mobile Advertising; Forbes' 30 under 30, and Mashable's Top 5 Entrepreneurs to Watch. During the conversation Brian discussed his founding story, why he is investing in Blockchain and how brands and advertisers can use it to provide transparency and better user experiences. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

We speak to Dom Gambino from leading location intelligence company Near. Dom runs us through what location data is and what it's used for, discussing the different types of location targeting with some examples of its use in the real world. See omnystudio.com/listener for privacy information.

Michael Boyer, CFE, is CEO of AdSmart Inc., a company that provides local mobile advertising for franchise companies and their franchisees. He will join Deb Evans and Jack Monson, Wednesday July 10th to share 7 steps to ensure your mobile advertising campaign is successful! AdSmart on the Web Michael Boyer on LinkedIn, and Twitter  Deb Evans on LinkedIn and Twitter Jack Monson on LinkedIn and Twitter