Podcasts about Small business

In today's episode of Backpacker Radio presented by The Trek, brought to you by Topo Athletic…today's episode is pure chaos.  If you've listened to any of our Hiking Viking episodes, you already know what I'm talking about. After four "Girl Stuff" episodes, Chaunce figured it was only fair to balance the scales with what we're officially calling the Guy Stuff episode, a panel-style conversation that goes off the rails almost immediately, featuring Jabba and Lt Cookoo Bird. We cover everything from trail grooming strategy (aka pube management), to whether you'd rather have boobs or a vagina for 24 hours, to making Backpacker Radio condoms as trail swag, Chaunce has a beard, and Jabba bites Chaunce's toes. If you're looking for polished thru-hiking advice… this ain't it. This is a circus. Enjoy the ride.  Topo Athletic: Use code "TREKWINTER15" at topoathletic.com. [divider] Interview with Jabba and Cookoo Jabba's Instagram Cookoo's Instagram Time stamps & Questions 00:08:15 - Reminders: Apply to vlog or blog for the Trek, apply to be a Trail Correspondent, listen to our episodes ad-free on Patreon, and subscribe to The Trek's Youtube! 00:12:20 - Introducing Jabba and Cookoo 00:16:35 - Cuckoo, what have you been up to since you were last on the podcast? 00:26:54 - Do you think your urge to hike quickly is a macho trait? 00:29:10 - Discussion about working out 00:32:40 - Chaunce's BPR condoms idea 00:39:10 - Jabba, what have you been up to since you were last on the podcast? 00:50:35 - Discussion about PCT Days 00:59:20 - You have 24 hours - do you want to have boobs or a vagina? 01:05:00 - Discussion about trail grooming strategy 01:16:50 - Jabba's Roku stick story 01:18:32 - Discussion about blue balls 01:24:25 - How could a woman mess with a group of men on trail? 01:30:45 - Have you Tinder-blazed? 01:35:55 - What's your most interesting trail hookup story? 01:53:45 - What do you do differently when you're interested in someone on trail? 01:56:50 - How do you deal with swamp sack? 02:01:30 - How do you maintain personal hygiene? 02:11:00 - What are some things you've learned as you've hiked? 02:14:00 - Is chafing inevitable? 02:18:30 - How do you maintain your upper body while hiking? 02:25:00 - Discussion about supplements on trail 02:28:35 - Is anyone taking testosterone on trail? 02:31:20 - What upcoming hiker fashion trends do you foresee? 02:35:05 - Would you rather encounter a man or bear in the woods? 02:47:25 - How long would you wait to tell someone you're completely lost? 02:50:57 - What's the most vulnerable moment you've had on trail? 02:59:15 - What's the best way to break the ice to a new date that you hike four months per year? 03:03:12 - Who has the better fantasy team? 03:05:30 - Peak Performance Question: What's your top performance-enhancing or backpacking hack? 03:21:40 - When do you choose trail runners versus boots? Segments Trek Propaganda: 5 Thru-Hikers Who Turned Their Passion for Hiking Into a Small Business by Chickpea The 2025 Appalachian Trail Thru-Hiker Survey: General Information (Part 2) by Katie Jackson QOTD: They're a 10 but they like to turn off the game in the 4th quarter - can you make the relationship work? Triple Crown of unsung technological advancements Mail Bag 5 Star Review [divider] Check out our sound guy @my_boy_pauly/ and his coffee. Sign up for the Trek's newsletter Leave us a voicemail! Subscribe to this podcast on iTunes (and please leave us a review)!  Find us on Spotify, Stitcher, and Google Play. Support us on Patreon to get bonus content. Advertise on Backpacker Radio Follow The Trek, Chaunce, Badger, and Trail Correspondents on Instagram. Follow Backpacker Radio, The Trek and Chaunce on YouTube. Follow Backpacker Radio on Tik Tok.  Our theme song is Walking Slow by Animal Years. A super big thank you to our Chuck Norris Award winner(s) from Patreon: Alex and Misty with NavigatorsCrafting, Alex Kindle, Andrew, Austen McDaniel, Bill Jensen, Brad & Blair Thirteen Adventures, Bret Mullins aka Cruizy, Bryan Alsop, Carl Lobstah Houde, Christopher Marshburn, Clint Sitler, Coach from Marion Outdoors, Eric Casper, Erik Hofmann, Ethan Harwell, Gillian Daniels, Greg Knight, Greg Martin, Griffin Haywood, Hailey Buckingham, Jason Kiser, Krystyn Bell, Luke Netjes, Matt from Gilbert, AZ, Patrick Cianciolo, Randy Sutherland, Rebecca Brave, Rural Juror, Sawyer Products, SPAM, The Saint Louis Shaman, Timothy Hahn, Tracy 'Trigger' Fawns A big thank you to our Cinnamon Connection Champions from Patreon: Bells, Benjy Lowry, Bonnie Ackerman, Brett Vandiver, Chris Pyle, David Neal, Dcnerdlet, Denise Krekeler, Jack Greene, Jeanie, Jeanne Latshaw, Merle Watkins, Peter, Quenten Jones, Ruth S, Salt Stain, Sloan Alberhasky, and Tyler Powers.

Many small business owners feel frustrated when sales don't reflect the quality of their work. They're showing up consistently, offering thoughtful services, and doing everything they've been told to do, yet something still feels off.Often, the issue isn't visibility, effort, or even clarity. It's friction.Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

The episode centers on the structural shift in managed services driven by the adoption of autonomous AI agents and the resulting accountability challenges for IT service providers. According to Dave Sobel, 22% of employees in Token Security's surveyed organizations are independently running AI agents such as OpenClaw with terminal and browser command capabilities, without formal IT oversight. This widespread shadow automation creates significant operational and security exposure, indicating unsanctioned user demand for advanced automation that IT has not provided. The core risk is not simply unauthorized technology use, but ineffective governance and lack of visibility into automation processes that can impact both client safety and provider liability.Context provided throughout the episode points to a disconnect between optimistic business sentiment and actionable IT spending. While the NFIB index reflects rising small business optimism and increased capital access, most technology-related investments appear to have already been made in prior periods. Only 19% of small businesses plan further equipment investments, suggesting limited near-term demand. Meanwhile, SBA workforce reductions signal longer loan processing times, affecting clients who depend on SBA-backed funding for technology projects—a concrete operational delay for MSPs whose services are linked to client capital expenditure timelines.Additional discussion focuses on evolving industry economics, notably a projected increase in the North American IT services market to $1.09 trillion by 2033, as reported by Research and Markets. However, Dave Sobel emphasizes that the majority of this growth is captured by hyperscalers and large integrators, not regional MSPs. Cooling wage inflation, detailed by Service Leadership, may present temporary margin opportunities but also introduces risk if MSPs respond with indiscriminate hiring rather than automation or upskilling strategies. The Shield Technology Partners investment, involving OpenAI's embedded research in IT operations, signals rapid automation of rules-based workflows and reiterates the urgency of addressing task displacement and margin compression.For MSPs and IT service leaders, the practical takeaway is clear: unmanaged, employee-driven AI automation presents both risk exposure and a mapping of unmet service demand. Blocking shadow agents is a reactive measure—long-term resilience depends on developing agent governance frameworks, including permissioning, audit, and incident response protocols. With shrinking margins and increasing automation, providers must reevaluate operational models, prioritize revenue-per-employee, and focus on delivering accountable, sanctioned automation services rather than competing on basic labor cost or commodity support.Four things to know today00:00  NFIB Index Hits 99.5 as 64% Face Inflation and SBA Cuts Half Its Workforce04:44  IT Services Market Growth to $1.09T Coincides With Declining Wage Inflation08:01  Shield Secures Second $100M From OpenAI-Backed Thrive Holdings for AI Operations Platform11:21  Token Security Reports 22% Shadow IT Adoption of OpenClawThis is the Business of Tech.   Supported by: MSP Radio - Internal Ad 

Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The episode centers on practical approaches for Managed Service Providers (MSPs) and IT leaders assessing artificial intelligence (AI) adoption, with David Espindola detailing the crucial distinction between “maker,” “shaper,” and “taker” strategies. David Espindola emphasizes that organizations must intentionally decide their role in AI development and use—whether building proprietary systems, shaping solutions atop existing models, or simply consuming pre-built capabilities. This decision, he notes, is foundational for aligning risk tolerance, investment, and technical capacity with business goals, especially given the rapid pace and inherent uncertainty in AI's evolution.Supporting this framework, David Espindola references insights from a Small Business Administration project, which found that most small businesses are struggling to define applicable use cases for AI and tend toward risk-avoidant stances despite external pressures to adopt the technology. He stresses that AI implementation should not be a solution in search of a problem; rather, an organization's readiness, risk, investment capability, and specific industry context must determine its approach. Key recommendations include conducting readiness assessments, appointing internal AI champions, and starting with small, low-risk pilot projects to build internal understanding and governance processes before scaling.The discussion broadens to ethical and governance considerations, with both David Espindola and the host cautioning that responsible AI adoption is a business necessity rather than a compliance checkbox. They advocate for formal employee training, the establishment of clear usage policies, and strict controls over tool access to mitigate risks such as data leakage, hallucinated outputs, and misaligned communications. The emphasis is on building practical safeguards rather than pursuing AI for its own sake, reflecting a pragmatic, risk-managed approach tailored to each organization's context.For MSPs and IT service providers, the practical takeaways are clear: pursuing AI adoption requires a methodical, risk-aware strategy focused on business relevance, operational governance, and targeted experimentation. The harms of rushed deployments, poor change management, or lack of internal education are underscored, with the implication that long-term value and reduced exposure are found in deliberate, well-governed adoption efforts. Readiness assessments, pilot programs, and robust policy frameworks emerge as the primary enablers of sustainable outcomes in this rapidly evolving landscape.

You don't need another degree—you need ownership.Rich sits down with Brian Luebben, founder of The Action Academy, to break down how everyday people can buy their freedom through small business acquisition and real estate investing. From leaving corporate America to building multiple seven-figure businesses, Brian shares the mindset shifts, income strategies, and frameworks that helped him replace his paycheck and live life completely on his own terms.They cover:Why 9–5 jobs keep high performers trapped—and how to escapeThe “Freedom Framework” every entrepreneur needs to scale sustainablyHow to buy your first small business using creative financingThe truth about risk tolerance and why most partnerships failWhy business builds freedom—and real estate builds wealthIf you've been stuck in a job that feels too small for your potential, this episode gives you the roadmap to break free.Let's go.Connect with Brian on Instagram: @brianluebban

In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Activists called for a nationwide shutdown of economic activity Friday, Jan. 30, following another killing by immigration officials. But in this unforgiving economy, small business owners who support the cause faced a difficult decision. Today, a few told us how they navigated the moment. Plus: Sluggish big oil earnings show why Venezuela investment isn't popular, Trump announces his pick for Fed Chair, and parents pay a price for snow days.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Activists called for a nationwide shutdown of economic activity Friday, Jan. 30, following another killing by immigration officials. But in this unforgiving economy, small business owners who support the cause faced a difficult decision. Today, a few told us how they navigated the moment. Plus: Sluggish big oil earnings show why Venezuela investment isn't popular, Trump announces his pick for Fed Chair, and parents pay a price for snow days.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn't begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige's story are rooted in self-awareness and bold action. After realizing investment banking didn't align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late '90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige's most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige's story is a celebration of women's leadership, resilience, and the power of building businesses that create real change. If you're ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56

With the state of the world, it's easy to believe that creative work is a waste of time. But I believe our businesses, art, and lives can be powerful forces for change. Not just by default, but through simple-yet-radical practices.To help us orient toward personal power and collective freedom, I shared a free class and compiled this list of 50 ways your creative work can be a force for liberation (and fight fascism in the process).Remember: Your work matters. Your art matters. And it can change the world — if you make it. Tune in to hear this list (or read it right here). Then make your own!  ✨ Sobremesa.Institute is where learning Spanish feels fluid, lived, and shared. Join our Language & Culture Retreat in Barcelona in May, and explore the full 2026 collection here.

Matt and Allie are back for Season 6's first Clinical Corner! Matt introduces the article that is a revision of an earlier article from 2017 that gives new updated recommendations for treating patients with hip osteoarthritis. Matt poses his question for the student PTs listening and summarizes the article. You'll hear about the guidelines that were shared back in 2017, the gaps that the new researchers found in the literature, and all the current evidence- based guidelines that therapists should be using today. Listen for the top 3 interventions mentioned in the revised strategies for PTs!Read the article here: https://www.jospt.org/doi/epdf/10.2519/jospt.2025.0504Did you know that you don't need a doctor's prescription to receive physical therapy? The laws of Direct Access allow you to receive physical therapy without a referral and still use your insurance benefits! Learn more on how Direct Access can help YOU! Our website: https://www.oxfordphysicaltherapy.com/

Some people grow an audience.Others grow a community.In this episode, Jeff sits down with Cayce Blackley—the creator behind the wildly popular Instagram account Living in Lake Norman—for a warm, honest, and genuinely fun conversation about what it really means to share local life with heart, consistency, and purpose.Cayce opens up about how the account started (spoiler: her husband secretly created it), how it grew organically to nearly 8,000 followers, and why championing small businesses has always been the heart of the page. What began as casual local sharing turned into a full-scale community platform—without losing its authenticity.They also share the now-legendary “worlds colliding” story of how Cayce recognized Jeff's voice while he was bartending at Hop Town, long before the two officially met. It's one of those Lake Norman moments that perfectly captures the spirit of this region—connected, unexpected, and a little magical.Beyond social media, Cayce talks about her full-time role in national wellness and accountability work, her passion for rescue animals, and why volunteering is a non-negotiable part of her life. From Lake Norman Humane to The Christian Mission, Rescue Ranch, and Deepwell Athletics, this episode celebrates the people and nonprofits quietly holding our community together.They wrap with a heartfelt reflection on what makes Lake Norman special in 2026—from its growing social scene to the relationships that make this place feel like home.This episode is about more than Instagram.It's about showing up, sharing stories, and choosing to invest in the place we call home.Shout-Outs & Local LoveLiving in Lake Norman (Instagram)Hoptown Brewing CompanyLake Norman HumaneThe Christian Mission (Mooresville)Rescue Ranch (Statesville)Deep Well AthleticsIf you've ever discovered a favorite restaurant, nonprofit, or hidden gem through Living in Lake Norman—this episode will feel like home.---------------------------------------------------------------------------------------Lake Norman's #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammwww.lknreal.comSupport the show

Send us a textReinvestment, Flywheels, & Why “Viral” Is a Myth on Mike and BlaineEveryone sees the stunts. The giveaways. The eye-popping subscriber counts. What most people don't see is the system underneath it all — and that's exactly what this episode of the Mike & Blaine Podcast digs into.In this episode, Mike and Blaine break down how MrBeast treats content like a business, not a lottery ticket. Instead of chasing random virality, he engineers outcomes by reinvesting aggressively, narrowing focus to one metric at a time, and building a flywheel that compounds attention, revenue, and scale. Every video isn't just content — it's infrastructure.Here's the twist: when you zoom out, MrBeast's approach looks a lot less like influencer hype and a lot more like disciplined business strategy. Tight feedback loops. Extreme reinvestment. Ruthless prioritization. Long-term thinking. It's the same mindset used in high-performing companies that understand cash flow, unit economics, and compounding advantages — just applied to media instead of manufacturing or SaaS.If you run a business, lead a team, create content, or care about growth strategy, this episode connects dots most people never put together. Why some creators (and companies) win consistently. Why “going viral” is usually the result of systems, not the cause. And how thinking like an operator instead of a gambler changes everything.If this episode makes you think, laugh, or question your own strategy, head over to https://mikeandblaine.com and buy us a beer

In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Running a small business, especially from home, puts your data at risk in ways you might not expect. I'll discuss what I see as the five biggest security threats facing small teams.

Send us a textMeet Corinne--entrepreneur, mentor, mom, stylist, and all-around rockstar in the Orlando creative scene. Originally located in College Park, Alchemy has been at the forefront of Orlando fashion since 1998, changing with the times (as the name would imply), growing up a bit, and moving into a much larger spot just over a mile from Audubon Park. (Recorded in April 2025–please excuse any outdated stuff.)https://www.instagram.com/alchemyorlandohttps://www.instagram.com/corinne.of.alchemyhttps://alchemyorlando.comhttps://linktr.ee/helloapgdpod

The best return happens when companies aim their improvements at customers. Buyers have a keen awareness of which companies prioritize customer satisfaction over company profitability. The best companies know that happy customers will lead to healthy bottom lines. Where are your improvements aimed at?Support the show

How are you leading in your business, career, and personal life? In this episode of Marketing with Russ (#RussSelfie), we dive into servant leadership, listening to God's voice, and staying grounded in faith-driven confidence when self-doubt tries to take over.This episode is for leaders, entrepreneurs, marketers, and purpose-driven professionals who want to grow in confidence, character, faith, and impact.

Gene Marks emphasizes AI adoption in small business is becoming a necessary skill, urging owners to embrace artificial intelligence tools for competitiveness as the technology transforms operations across every industry.1949

Gene Marks reports small business remains robust with tariffs manageable, as entrepreneurs adapt to trade policy changes and maintain confidence despite ongoing economic uncertainties and supply chain adjustments.1930 CHINATOWN MOTT STREET

Jeremy Boreing is an American filmmaker, entrepreneur, and co‑founder of The Daily Wire, known for building influential media brands and producing original films and commentary. | QUO: Business Phone System for Startups. Try QUO for free, PLUS get 20% off your first 6 months when you go to https://quo.com/TRIG Triggernometry is proudly independent. Thanks to the sponsors below for making that possible: - The University of Austin is a pro-American university with free tuition and high standards -- if you're ready to be tested, apply at https://www.uaustin.org - Upgrade your setup with a FlexiSpot standing desk and get a big discount! Use code "YTE730" to save an EXTRA $50 off on the E7 and E7 Pro standing desk. FlexiSpot E7 Pro Standing Desk: https://bit.ly/4bOqjVp (US) https://bit.ly/4qzFMwZ (CA) - Next Insurance: 100% Dedicated to Small Business. Click

In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture. Siobhan shares how influencers, global communities, and in-person events shape today's anime industry, while highlighting the power of co-creation and community-driven storytelling. She also explores how Crunchyroll connects with fans worldwide and what's next for anime in the creator economy.

Episode 123 - Texas State University's New Program Helps ‘LIFT' Small Business Growth Small businesses fuel local economies — but growth requires the right tools, training, and support. In this episode, we spotlight Texas State University's Learning and Insights for Forward Traction (LIFT) accelerator, a six-week program designed to strengthen marketing skills and help small businesses scale with confidence. Developed by Texas State's SCALEUP initiative and delivered in collaboration with the Texas Association of Mexican American Chambers of Commerce (TAMACC) and community partners, LIFT recently graduated more than 300 small business leaders from across Texas and beyond. Participants reported major gains in marketing confidence, social media strategy, goal setting, and practical execution. You'll hear insights from program leaders Dr. Josh Daspit and Dr. Marlene Orozco on how research-driven training translates into real-world growth, as well as why access to practical tools matters for long-term economic stability. We also explore how entrepreneurs are redefining branding, leveraging analytics, and using innovative resources like an AI Business Coach to accelerate their businesses. Whether you're a business owner, chamber leader, educator, or economic development professional, this episode offers valuable takeaways on how targeted education and partnerships can strengthen entrepreneurs and communities statewide. Tune in to learn how LIFT is helping small businesses move forward — faster and smarter. SCALE UP - SCALEUP : Texas State University    Podcast Guests Dr. Josh Daspit is an Associate Professor of Management at Texas State University's McCoy College of Business and the founding director of the SCALEUP initiative. He's a nationally recognized expert in entrepreneurship and family business, with more than 50 publications and ranked among the top three most productive family business scholars in the country. His work focuses on translating research into real-world solutions that help small businesses grow.   Dr. Marlene Orozco, LIFT Program Lead and Research Fellow with SCALEUP. Her research centers on inclusive entrepreneurship, Latino and immigrant-owned businesses, and turning data into practical strategies that strengthen communities. She has led major national research efforts, including contributions to the State of Latino Entrepreneurship reports.    

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works. Today we discussed: 00:00 Why Marketing Feels Chaotic in 2025 02:21 What a Marketing OS Is and Why It Matters 04:53 Strategy-First Marketing for Small Business 08:14 Turning Strategy Into Marketing Campaigns 09:25 SOPs and Workstream Engine for Marketing 12:54 How AI Fits Into Modern Marketing Systems 15:24 Scorecards, Metrics and Marketing Dashboards 17:57 Monthly Momentum Meetings for Marketing Teams 20:27 Quarterly Optimization for Better Results 22:33 Agency vs Fractional CMO Service Models 24:32 Book a Call Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode, Eric Coffie breaks down a massive Q1 opportunity: the government has roughly 90 days to obligate $82.8B in unobligated DoD funds—or risk losing budget authority. Eric shares how he triangulated data across sources (including NDAA legislation, Treasury Fiscal Data, CBO, and unobligated balance reporting) and explains what "unobligated" really means: authorized money that hasn't been committed to contracts yet—creating a high-pressure spend window from January through March. Eric also explains why this is a "perfect storm" for small businesses: higher sole-source thresholds (non-manufacturing up to $8M, manufacturing up to $10M), relentless small business goal pressure, and a huge recompete marketplace where long-term vehicles can lock up spend for 5–10+ years. He closes with actionable next steps (buyers lists, low-competition hit lists, NDAA cheat sheets, agency pain points, and recompete trackers) so contractors can stop reacting late—and start positioning early. Key Takeaways: Q1 is a use-it-or-lose-it spend window—position now, not when the bid drops Most money is tied to task orders/IDIQs + sole source, not just SAM "open bids" Track recompetes + agency pain points to negotiate and partner before teams are picked If you want to learn more about the community and to join the webinars go to: https://federalhelpcenter.com/  Website: https://govcongiants.org/  Connect with Encore Funding: http://govcongiants.org/funding Join 2026 Surge Bootcamp Starting January 31: https://govcongiants.org/surge 

Kerry Lutz and Bruce de Torres call out California's $20+ minimum wage for crushing small businesses, accelerating closures, and wiping out jobs — while large corporations adapt and smaller operators are left with no escape route. Bruce explains why the minimum wage fight is only a symptom of decades of failed policy and education, and how those pressures have steadily marginalized independent businesses across the country. The conversation then shifts to federal procurement, where Bruce exposes how the Small Business Administration consistently falls short of its 23% contracting goal, allowing large firms to capture work meant to create jobs through small businesses. Find Bruce here: https://asbl.com and here: https://www.dontcheatwomen.com Find Kerry here :https://khlfsn.substack.com and here: https://inflation.cafe    Kerry's New Book "The Armstrong Economic Code: The 5 Truths Investors Must Never Forget" is out now on Amazon!  Get your copy here:   https://a.co/d/bvYbZOz  "The World According to Martin Armstrong – Conversations with the Master Forecaster" is a #1 Best Seller on Amazon. . Get your copy here: https://amzn.to/4kuC5p5  

Ever catch yourself comparing your firm to someone else's after picture and wondering what you're doing wrong?Here's a different perspective – you're not behind, you're just still in it.This Work in Progress episode is for anyone mid-messy change, not standing at the finish line.You'll hear what it sounds like to raise prices, disengage legacy clients (including ones you paid for!), test tiered pricing, and still question the hours while it's happening.No tidy ending, no highlight reel – just the normal, uncomfortable middle.Listen to feel less alone, see what “working on it” actually looks like, and borrow some camaraderie from a peer doing the hard work alongside you.…Link to full shownotes: https://www.businessstrategyforcpas.com/382…Want Pricing Essentials?If you feel trapped by your own accounting firm, it's not because of the work – it's how you've priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It's free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients.  …Want client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn't want to do it alone. You'll make progress faster and with more confidence. …

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

In this episode of the I Fired My Boss podcast, host Dan Claps sits down with Oliver George, one of the earliest franchise owners in the Voda Cleaning and Restoration system. Oliver shares his journey from a 20-year career in corporate roles across the restaurant and car industries to taking the leap into franchise ownership. Driven by a passion for leadership and helping people grow, Oliver found his calling in the restoration and cleaning industry—not just as a business, but as a vehicle to build a team-centric culture where employees thrive. He discusses why he chose Voda over other franchise options, the importance of aligning with a company's core values, and how early support and strong systems played a key role in his decision.Dan and Oliver dive into the realities of building a business from the ground up, the challenges of entering a competitive market with a new brand, and the lessons Oliver has learned along the way. From emphasizing exceptional customer service and fast response times to fostering open communication and empowerment within his team, Oliver's leadership style shines through. He also talks about goals for 2026, including hitting $1 million in revenue and expanding into the commercial space. This episode is packed with insights for aspiring franchise owners and entrepreneurs who want to build something bigger than themselves—rooted in culture, resilience, and a people-first mindset.

It all began with Viola, who's salon did so well that she made more money than the doctor who delivered her son -- in the Great Depression, no less. That son went to hair school and joined the family business too. Fast forward to today, and a small family business has become large and legendary: Viola's great grandchildren own and operate a four-location salon company and a Summit Salon Academy.  Our guest this episode is Chris Huffstutter, owner of Summit Salon Academy Portland, shareholder at Anastasia Salon, and a Summit School Coach. Listen for a fun and frank conversation on the joys and pitfalls of working with your siblings, and learn how the Huffstutter brothers draw on their dad's wisdom and the latest tech to bring more happiness to their family and employees.  Reach out to Chris about cosmetology school coaching here. Follow Summit Salon Academy Portland on Instagram @summitsalonacademy_pdx. You can catch Chris's brother Luke on a previous SUMM IT UP episode,  Stop losing money on color ft. Vish's Tim Howard with Les McFadden and Luke Huffstutter. Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlockedFind host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at bevans@summitsalon.com. Visit us at SummitSalon.com to connect with others in the industry.

Welcome to season nine of Off the Grid!We're kicking this one off by talking about why I'm kinda closing my business…Or more accurately: how pruning one tree helps another grow. Tune in to hear all about:Abolishing ICE & Standing with MinnesotaWhat I did before I started Softer SoundsMy step-by-step transition from side hustle to small businessThe one strategy that brought in 6 months of $$$Why I started this podcast… and then almost quit making itThe 3 keys to Off the Grid's successHow I'm turning this tiny indie show into my full-time job in 2026 LINKS & RESOURCES:

In this powerful episode of Small Biz Florida, host Tom Kindred sits down with two of the SBA's top leaders: Tyler Teresa, Southeast Regional Administrator, and Jonel Hein, North Florida District Director. Together, they break down the SBA's “Four Cs” Consulting, Credit, Contracting, and Crises, while spotlighting a historic achievement: over $1 billion in capital access delivered to small businesses in North Florida in 2025. The conversation goes beyond the numbers, diving into the SBA's strategic goals for 2026, including nationwide deregulation efforts, support for American manufacturing, and expanded rural outreach. With over three decades of service, Jonel Hein brings firsthand insight into the agency's evolution, while Tyler Teresa outlines a vision for smarter, faster service delivery. Whether you're a startup founder or seasoned business owner, this episode offers a comprehensive look at how the SBA and Florida SBDC Network are working together to support entrepreneurs across the state. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: Small Business Administration – SBA.gov

In this enlightening episode of Small Biz Florida, host Tom Kindred speaks with Matthew Andress, founder of Mockingbird Public Adjusting, about a lesser-known but critical service for business owners: public adjusting. Matthew shares his unique journey from art and IT to entrepreneurship, eventually launching his own firm to advocate for policyholders navigating complex insurance claims after disasters. He explains how a public adjuster helps take the burden off homeowners and business owners during the stressful post-disaster recovery process by translating insurance policies, documenting damage, and negotiating fair settlements. The conversation is a must-listen for any entrepreneur seeking to better understand their insurance coverage, avoid costly mistakes, and prepare for the unexpected. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: Mockingbird Public Adjusting

In this forward-looking episode of Small Biz Florida, host Tom Kindred interviews Ahmed Tawfik, CEO of EZ Automation Systems, to explore how robotics and AI are transforming the manufacturing landscape in Florida. Ahmed Tawfik shares his personal journey from engineer to entrepreneur and explains how his company goes beyond quality control creating smart feedback loops that help manufacturers improve their processes, reduce scrap, and boost efficiency. He also discusses the rapid growth of Florida's manufacturing sector and the need to educate small businesses on automation's potential. Wrapping up, Ahmed Tawfik offers key advice for business owners: don't just work in your business—work on it. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: EZ Automation Systems

Ask Me Your SEO Questions!If you handed me a small business website today and asked me to improve its SEO fast, these are the first five things I'd fix, no fluff, no over-engineering and all catered to Beginner SEO level!In this episode, I walk through the exact SEO fixes that create the biggest impact early on, from visibility and crawlability to trust and conversions. These are the SEO fundamentals I apply again and again across client sites, and they're the changes that actually move the needle when time, budget, or energy is limited.If you're a small business owner, freelancer, or marketer feeling overwhelmed by SEO, this episode will help you focus on what matters right now, and stop wasting time on things that won't. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

In this episode of Main Street Matters, Elaine Parker sits down with Boca Raton Mayor Scott Singer for an in-depth conversation on small business, conservative governance, and economic recovery. Mayor Singer shares his journey from entrepreneur to public servant, explaining how a pro-business mindset shaped his leadership at the local level. The discussion covers cutting red tape, streamlining regulations, and navigating the economic fallout of COVID-19, along with the policies needed to support job creators and stabilize inflation. Mayor Singer also explains why he’s running for Congress—and why strong conservative leadership at the local and national level is critical to rebuilding the economy and empowering Main Street businesses. Learn more about Scott Singer HERE: https://www.scottsingerusa.com/See omnystudio.com/listener for privacy information.

Andrew Chimka is Senior Director of Product Management at LinkedIn. He joins Megan Lynch with a look at how the company is utilizing AI to assist recruiting and hiring.

preview for later. Guest: Liz Peek, Columnist Summary: Peek explains that despite political noise, small business surveys show strong demand and optimism. She observes that U.S. markets have adjusted to President Trump's tariff threats, now treating them as routine rather than alarming, indicating a resilience that was unimaginable earlier in the year.1936 NORTH DAKOTA

Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.Key Takeaways:Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!Chapters:0:00 Introduction to Freedom Machines2:00 The Journey of Business Ownership3:55 Laurie's Business Exit Strategy5:51 Lessons Learned from Selling a Business6:19 Transitioning to Helping Others7:23 Working with Online and Local Businesses8:30 Identifying Founder Dependency9:54 Scaling Beyond the Founder13:47 The Rockstar Method Explained16:33 The Power of One-to-Many Models19:02 Building Valuable Business Assets23:08 The Step Back to Scale Framework26:09 Common Bottlenecks in Online Businesses31:14 Diagnosing Your Business's Needs36:19 Finding Support and ResourcesLaurie's Links:Website: lauriestirling.comInstagram: https://www.instagram.com/laurie.stirling/LinkedIn: https://www.linkedin.com/in/lauriestirling/Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.In this episode, we cover:Why 2026 is shaping up to be the year of the nicheHow personal storytelling builds trust faster than facts and figuresSimple ways to stand out without posting moreEasy content ideas using emails and everyday inspirationHow to attract more local followers on InstagramRepurposing old content into new formats (carousel to reel and more)Common tech frustrations with social platforms and how to handle themWhy email marketing still matters in a “rented ground” worldDrafts vs scheduling and how to give your future self a giftThe power of recurring content themes for consistencyKatie also shares what's coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.Helpful Links:

Sri Kaza is a business leader and small business advocate with a career spanning corporate strategy, entrepreneurial ventures, and dedicated support for small businesses. He is the author of Unconvention: A Small Business Strategy Guide.Mentioned on the ShowVisit Sri's website: https://sri-kaza.com/Connect with Sri on LinkedIn: https://www.linkedin.com/in/srikazaGet Sri's book, Unconventional: https://a.co/d/d9swnpBO'Brien and Sri discussed the book The Infinite Game by Simon Sinek: https://a.co/d/iDTdkFG (start with this book, not this one) Timestamps(00:00:00) Sri Kaza joins People Business with O'Brien McMahon(00:02:22) Could you connect your McKinsey background to writing a book on small business strategy?(00:10:36) What's the minimum threshold for making something unique in positioning?(00:12:09) Understanding lifestyle businesses vs. scalable businesses(00:19:50) Simon Sinek's The Infinite Game(00:22:29) How do small businesses with a deeper purpose make trade-offs between business and purpose?(00:28:35) What is meant by customer “intimacy” or customer proximity?(00:38:31) How can a business owner assess their own performance and sharpen your gut?(00:40:31) What are some effective self-reflection practices?(00:45:52) What are the best ways you've seen organizations scale purpose, proximity, and position while keeping the essence of those principles?(00:52:02) Final thoughts from Sri Kaza

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

Following yet another deadly shooting by ICE agents in Minnesota, more than 60 CEOs there have now signed a letter calling on federal, state, and local officials to de-escalate. Some smaller businesses across the state have temporarily closed or reduced hours as employees and customers worry about being stopped or profiled by ICE. Also: Surging precious metal prices hint at investor anxieties, and we look at the economic impact of the 2026 Winter Olympics.

Following yet another deadly shooting by ICE agents in Minnesota, more than 60 CEOs there have now signed a letter calling on federal, state, and local officials to de-escalate. Some smaller businesses across the state have temporarily closed or reduced hours as employees and customers worry about being stopped or profiled by ICE. Also: Surging precious metal prices hint at investor anxieties, and we look at the economic impact of the 2026 Winter Olympics.

8. Guest Author: Victor Davis Hanson. Headline: The Pandemic, Science, and Unelected Authority. Summary: Hanson argues the pandemic response empowered unelected bureaucrats like Fauci to arbitrarily shut down small businesses while protecting large corporations. He criticizes the suppression of the lab-leak theory by globalist elites and notes that lockdowns caused immense collateral damage to children and the working class without scientific justification,.1913 GETTYSBURGH REUNION 50TH ANNIVERSARY