Bleeper

In this episode we speak to Alicia Carney who joined us from London. Alicia is currently working as a Product Marketer for a leading online delivery company in the UK. Alicia has had the experience of working for major brands such as Jawbone, Kayako and Tallie. Alicia has over 8 years experience in B2B and B2C product marketing and is passionate about helping benefit corporations and small businesses. In this episode we harness Alicia’s deep understanding of Product Marketing as we first identify what product marketing is, the top three things a small business owner should focus on in product marketing, the understanding of differentiation versus distinctiveness, and the future of product marketing in general.

For this show, I sat down with Tim Moad, an expert in User Experience who lives just north of Sydney, Australia. We discussed the entire UX process, various misconceptions about user experience in the market, how to use UX as a founder and various mistakes that founders make when using or thinking about using UX to help their business grow. After Tim’s experiences with startups, and realising how products were falling apart due to lack of UX, Tim decided to start The Proto Process in order to better inform potential UX practitioners, startups, founders and anyone that sees the value in UX. Tim’s main focus is to help people structure the UX process through online courses and online mentoring.

In this episode, we speak to Katelyn Bourgoin who takes us through the ins and outs of the Customer Discovery process and why it should be important to startups, founders and small businesses. In this podcast, we discuss the following topics: - How to structure customer interviews - What sort of questions to ask in customer interviews - How far to go to get background information on customers - When to handle the customer discovery process yourself, and when to hand it over to a professional - Trust hacking - what is it and how it benefits you