Podcast appearances and mentions of katelyn bourgoin

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages customers and keeps them coming back for more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Katelyn's Newsletter Wallet Opening Words

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.  So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY

Katelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy" (00:39) How to make strangers online trust you (05:27) Why you should never hide your flaws on the internet (10:31) The marketers AI anxiety (12:27) Why micro software is killing it (17:30) Claude vs. OpenAI: who has better marketing (22:51) The platforms Katelyn's are bullish on (25:23) Why “be everywhere all the time” content advice is total horseshit (30:02) The psychology of humor and meme marketing (32:57) Using fear, to sell but make it funny (36:19) The secret to make people buy (39:58) Jealousy: a powerful cheat code for marketers Jason Levin⁠⁠⁠ is a viral marketer and founder of Memelord Technologies. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠. Follow Jason on ⁠Twitter⁠. Follow Katelyn on Twitter Subscribe to Jason on ⁠YouTube⁠. Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.  So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception?  Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what's working and what's not.    00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations   Follow Katelyn:  LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn's insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.Topics Covered:(00:00) - Intro (03:25) - Stop feeding your ego, start filling your wallets (11:08) - How to spot the next big social media trend (13:04) - Hacking the halo effect: How cognitive biases shape our world (19:45) - Make your audience fall in love with you (21:35) - Marketers are sick of marketing bullshit (26:39) - Are you sabotaging your content strategy? (29:37) - Do you really think your business will ever be perfect? Think again! (32:13) - How to authentically connect and build on social media (40:50) - Win over your hot 5% prospects without the obvious sales pitch (46:11) - The 7 F's to capturing your audience's attention ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a “best of” episode from the first five years of the show (another milestone we are just a couple of weeks away from!). How do we find out the “top” content around here? Thankfully, I don't have to choose (each episode is like one of my babies), and, we don't even have to ask.  You have been voting every day for the last five years as you have chosen which episodes to listen to. And, in these five years, you have cast 904,605 “votes” that made it into the final tally that created this Top 20 list. Thank you to everyone in the more than 170 countries who have listened to, rated, reviewed, subscribed to, and shared The Brainy Business podcast over the last five years. We wouldn't still be here if it weren't for you – please keep it up (and we plan to too!) In this episode:  Delve into the psychology behind consumer decision-making and its impact on businesses. Reinforce your learning by revisiting earlier podcast episodes and mining hidden gems. Embrace the concept of continuous improvement by experimenting and testing new ideas. Show Notes: 00:00:00 - Celebrating the First 5 Years, In this episode, host Melina Palmer celebrates The Brainy Business podcast's 299th episode and the first five years of the podcast. She shares that upcoming new episodes include an interview with Jonah Berger (301) to kick off the next hundred, as well as the five-year anniversary episode and data visualization designer Sarah K. Miller (303), who created an amazing piece of data art to commemorate the top downloads for the first five years. 00:02:00 - Top 20 Most Downloaded Episodes, Melina shares that 904,605 votes from over 170 countries were cast for the top downloaded episodes – so cool! She then goes on to list the top 20 most downloaded episodes, starting with The Voltage Effect, by John List. Other top episode guests from 11-20 include Kurt Nelson, Troy Campbell, Eric Johnson, Prince Ghuman, and Katelyn Bourgoin. Not to mention, several solo episodes from Melina, like the one on the behavioral economics of Starbucks. 00:09:47 - How to Create Remarkable Experiences with Dan Gingiss, Melina talks about the 13th most downloaded episode of all time, episode 185, with Dan Gingis. They discuss his book The Experience Maker and how to create great experiences using his WISER methodology. 00:12:00 - How to Successfully Pitch Your Business, Melina shares her tips on great pitches in the 11th most downloaded episode of all time, episode 177. She also mentions that if listeners are interested in consulting or improving their pitches, they can book a strategy session or send her an email. 00:13:33 - How to Make Online Courses People Enjoy with Chris Rawlinson, Melina talks about the 10th most downloaded episode of all time, the shocking completion stats for most courses, and how 42 Courses have exceeded all expectations. In this episode, founder Chris Rawlinson shares his tips for creating awesome online courses that people actually complete (and enjoy). 00:17:23 - You Love Influence, Three episodes from specialists in the area of influence, including Vanessa Bohns (You Have More Influence Than You Think), Yale Professor Zoe Chance (Influence Is Your Superpower), and, Robert Cialdini (Influence) all made the top 10. Where specifically did they land and what are some of Melina's favorite insights from these episodes? Give it a listen. 00:21:06 - The Paradox of Choice, Episode 171 focused on the work of Barry Schwartz and how more choices can often lead to overwhelm and a tendency to choose nothing. People are less likely to buy when there are too many choices, so it's important to make it easier for them to choose. This is the 5th most downloaded episode of all time. 00:22:16 - The Dunning Kruger Effect, Episode 198 (refreshed as episode 266) discussed the interesting relationship between confidence and competence and how when we know very little about something (low competence) we have ridiculously high confidence. Once we get more competence and start to see all that we don't know, confidence tanks. This was the 4th most downloaded episode of all time. 00:24:49 - Get It Done, Based on the work of Ayelet Fishback, episode 186 gives tips and insights into the science of motivation to help you complete your goals and get more of the right things done. It's about setting the right goals in the right way and avoiding the relentless pursuit of goals that can sometimes come at our own detriment. Congratulations to Ayelet on the interview with the most downloads ever and the 3rd most-downloaded episode of The Brainy Business podcast! 00:27:01 - The Top Two, Are The First Two, The first two episodes have been the two most downloaded from the beginning. Melina explains why she thinks this is, and some of what you will find in those episodes. 00:32:54 - Recap of the Top 20 Episodes, Get the full list of the 20 most downloaded episodes of all time, so you can add them to your listening queue! 00:33:37 - Thank You, Melina expresses gratitude to all listeners for making the first five years of The Brainy Business podcast a success beyond anything imagined. She also teases new projects coming soon and encourages listeners to sign up for the newsletter/connect on social media to be the first to know. 00:34:31 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Paradox of Choice, by Barry Schwartz Influence, by Robert Cialdini Influence is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Unlocking the Secrets of the Brain (ep 1) Already Heard That One? Try These:  The Voltage Effect, w/ John List (ep 190) Motivation & Incentives at Work, w/ Kurt Nelson (ep 187) The Science of Cool, w/ Troy Campbell (ep 169) The Elements of Choice, w/ Eric Johnson (ep 174) Starbucks: Behavioral Economics Analysis (ep 278) Why We Like the Things We Like, w/ Prince Ghuman (ep 172) Creating Content People Can't Help but Engage with, w/ Katelyn Bourgoin (ep 201) How To Create Remarkable Experiences, w/ Dan Gingiss (ep 185) The Truth About Pricing (ep 5) How To Successfully Pitch Your Business (ep 177) How to Make Online Courses People Enjoy (& Complete!) w/ Chris Rawlinson (ep 193) Amazon: Behavioral Economics Analysis (ep 159) You Have More Influence Than You Think w/ Vanessa Bohns (ep 197) Influence Is Your Superpower, w/ Zoe Chance (ep 189) Influence, w/ Robert Cialdini (ep 157) The Paradox of Choice (ep 171) The Dunning Kruger Effect (ep 266) Get It Done, w/ Ayelet Fishbach (ep 186) The Top 5 Wording Mistakes Businesses Make (ep 2) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.  Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. In this episode, Louis & Katelyn discuss… How she leverages social media to grow & promote her newsletter How Katelyn created gamification inside her newsletter The lessons Katelyn learned from selling newsletter sponsorships Her #1 piece of monetization advice for new newsletter operators  Other Links MentionedKatelyn on TwitterLouis on Twitter

In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter that curates the latest in behavioral science research and news. Salzer discusses the importance of creating content that people actually want (imagine that!) and the value of putting good things out into the world. He also shares insights on building habits and behavior change, and how businesses can apply these principles to their marketing and customer engagement strategies. Overall, the episode highlights the power of behavioral science in shaping our daily lives and the importance of staying up-to-date with the latest research and trends. Show Notes: [00:40] Today's episode is a refresh of my conversation with Samuel Salzer, founder of Habit Weekly. [02:06] It is so fun to see how much things have grown at Habit Weekly in these three years. They have a full team of people now, and they've been doing their awards for a few years as well. I was honored to have been a winner in the inaugural edition, and a finalist in multiple categories every year. [03:29] Samuel shares about himself, his background, and how he started working in behavioral science. He has always been an entrepreneur and started his first business at 16.  [05:02] He found human decision-making fascinating.  [06:44] He wanted to learn more about what we can do to support people in making behavioral changes in their lives.  [08:42] For his work he focuses on how to scale behavioral change.  [09:56] You are succeeding if you help create value for your users and customers, understand them better, and help find a good solution for their problems.  [10:38] Whether we like it or not, behavior is quite complex. We are complex beings living in complex environments.  [13:06] Most businesses look at reducing friction in their customer journeys. Sometimes increasing friction is a good idea too.  [16:06] We are really good at creating stories and narratives in our minds to support whatever thing we really want to do.  [18:28] Just the simple shift of taking the word from reward to consequence makes it feel heavier in a way that can change behavior.   [19:39] Each individual choice matters. [20:50] We are often trying to do things that remove a negative effect. [23:17] The concept of “eating the frog” is doing the hard thing first.  [25:45] Samuel felt like it was hard to stay up on the content and research in the field so he started sharing links on LinkedIn.  [26:53] This eventually evolved into Habit Weekly. It's now a mailing list that sends content related to behavioral design on a weekly basis. [28:27] You know you found something people really want if they are reaching out to you asking you to create a mailing list. It doesn't have to be difficult to start an email list if you understand what drives people.  [30:27] His goal is to make sure that anyone interested in applying behavior change has the best and latest insights every week. [35:21] This field of behavioral science is still in the adolescent phase. In the near future, it is going to move into this more mature phase that is more about the process and learning more about applying these concepts in the best way.  [37:21] Samuel is really excited about the better understanding in the next few years of how any organization can easily start applying these concepts.  [40:17] His superpower or wish would be to see the world through other people's eyes. (Melina would like to be able to speak and read every language fluently.) [40:58] He also loves books and movies. A really good book or movie can help show the world from someone else's perspective.  [44:44] Many businesses create content people don't want. If you start from a place of sharing, reciprocity will kick in eventually and people will appreciate what you are doing and what to give back to you one way or another.  [46:18] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business: Get your copies of Melina's award-winning books.  Get the Books Mentioned on (or related to) this Episode: Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer Sludge, by Cass Sunstein Nudge, by Richard Thaler and Cass Sunstein You Have More Influence Than You Think, by Vanessa Bohns Connect with Samuel:  Samuel's Website Samuel on LinkedIn Samuel on Twitter Top Recommended Next Episode: Framing (ep 16) Already Heard That One? Try These:  How to Finally Change Your Behavior (So it Sticks) (ep 81) Loss Aversion (ep 9) Friction – What It Is And How To Reduce It, with Roger Dooley (ep 274) Time Discounting (ep 51) Partitioning (ep 58) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Optimism Bias (ep 34) What is BrainyTab? An Interview with the Founders Radu and Raluca Judele (ep 85) Reciprocity (ep 238) Booms and Busts (ep 30) How to Make Content People Can't Help But Engage With, featuring Katelyn Bourgoin (ep 201) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Sludge (ep 179) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Brain Science Behind Your Shopping Decisions (watch Melina's TV interview!) Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Habit Weekly

Today's episode is all about the network effect. This is something I don't talk about all that often as it isn't purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were really looking to shift into a virtual presence. And not surprisingly, there is always a bit of a “field of dreams” mentality with these things, so I wanted to be sure to share a bit about the nuance of networks and how they create value, with tips for people to keep in mind to increase their chances of success. So, you may be wondering, if this doesn't come up often...why the heck are you talking about it again now? Well, I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks (the platform the BE Thoughtful Revolution has been on since May of 2021). She has a new book out called Purpose, which is all about creating communities and their importance for us as humans. Because of her Silicon Valley background and history of building great communities, we talked about the network effect in the conversation, making it a great opportunity to refresh this episode as you get ready to tune into that conversation on Tuesday. As you listen today, I encourage you to think about communities. What have they meant to you personally in the past? Where do you connect with others? What do you love about your real communities — those in person you have had over your lifetime? Who do you feel closest to, and what is it you bond over? Is any of that present in your business now? What about your social media experiences? Just keep that in mind as you listen to this episode on the network effect today, as it will put you in a really great place for the conversation with Gina in episode 263 which is coming out in just a couple of days. (And if you aren't already subscribed to the podcast, now is a great time to do so!) Show Notes: [00:38] Today's episode is all about the network effect. [01:30] I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks, the platform the BE Thoughtful Revolution has been on since 2021. [03:18] Quick shoutout to Clayton Key for recommending the topic of this episode! [04:46] The network effect is when the value of the business increases as the network grows.  [06:27] The network effect makes it so new people joining the network increase the value for everyone.  [08:49] The three most common types of network effects are: direct, two-sided, and local. A direct network effect is when an increase in usage and users leads to a direct increase in the product or service's value for other users.  [09:55] With the two-sided network effect, when someone from one user group joins the network the value increases for one or more of the other user groups.  [11:14] The key difference between a two-sided and a direct network effect is that the type of user joining matters.  [14:01] To leverage the full potential of the network, any social platform needs to maintain and monitor the quality of its users to ensure there are not bots and spam accounts.   [15:30] The last type of network effect is the local network effect.  [18:10] When you're talking about global effects in a network, it means it is impacting everyone across the entire platform.  [19:38] Network externalities influence a network effort and they can work hand and hand; they are not the same thing. A business that is not built on the network effort still should be considering those network externalities to increase sales. A network effect is not the same as going viral.  [20:57] There are serious hurdles to keep in mind in this kind of model. [22:36] So when setting up this model remember you need to be able to stick it out for a while upfront while it may be costing you money knowing it will pay off once you hit critical mass.  [23:44] This platform model is looking for quality growth not just growth.  [25:04]  Network effects are not quite a house of cards, but being dependent on users working harmoniously together does make a somewhat precarious beast that needs constant monitoring and attention.  [27:32] The five C's of network effect are connection, communication, collaboration, curation, and community.  [29:11] People like and value things more than they invested in building themselves (IKEA Effect!) so if your users help build the platform, provide feedback, and see it being implemented they will overlook small flaws that would otherwise irritate them because they helped to build it.  [30:43] You need to start with a small enough group to get the value for people early. Focus on operational excellence, great branding, and high value so most people who join the network stay for the long haul.  [31:41] Those network externalities of social proof and herding will be very valuable to attract new members to the network. Frame the messaging in a way to showcase the value.  [32:54] You can also have a powerful default option to make it easy for someone to choose to join the network. You want it to be as easy as possible, framed with the value, and set up so you can be part of their habits.  [35:37] Brand extensions are a delicate balance of finding something that is related enough to make some sense for tying it to the original brand but not so close it feels like it should have been the main offering, to begin with.  [37:03] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Sludge, by Cass Sunstein The Experience Maker, by Dan Gingiss Top Recommended Next Episode: Availability Bias (ep 15) Already Heard That One? Try These:  Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (ep 201) Peloton: A Behavioral Economics Analysis (ep 86) Defaults: The "D" in NUDGES (ep 38) Herding (ep 19)  Social Proof (ep 87) Loss Aversion (9) Anchoring & Adjustment (ep 11) Relativity (ep 12) What is Value? (episode 234) Scarcity (ep 14) Peak-End Rule (episode 97) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Subscriptions and Membership Programs (ep 105) Defaults (ep 20) Habits (ep 21) The IKEA Effect (ep 112) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Network Effects: How Growing Your User Base Can Increase the Value of Your Product or Service The Network Effects Manual: 13 Different Network Effects (and counting) Network Effect VIRALITY VS. NETWORK EFFECTS Reverse Network Effects: Why Today's Social Networks Can Fail As They Grow Larger Network Effects Aren't Enough Why Network Effects Matter Less Than They Used To How To Harness The Power Of Network Effects Network Effects Network Effect 16 Ways to Measure Network Effects Consumer Evaluations of Brand Extensions 6 Worst Brand Extensions from Famous Companies

Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone?

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can't Tell You, with an in-person event and book signing. I was honored to be a runner-up in three categories of the Habit Weekly Awards this year and was an honoree on Greenbooks Future List, as well as the ESOMAR Insights250 list. Amazing! I continued teaching and added a class in advanced concepts of behavioral economics to the certificate program, which I'm really proud of and students have really enjoyed. We started testing out a second episode per week. I also got to meet and connect with some amazing people – 46 of them came on the show as guests in 2022 – that meant reading really great books and papers and learning about what is going on in the field, which is one of my favorite aspects of the work I do. I'm so lucky and honored for this life and love every minute of it and am so excited for the books and episodes coming in 2023! BUT before we get fully moving forward into the future, we have to look back and celebrate the best of 2022. Show Notes: [00:45] 2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments and memories from the year. [03:33] I also got to meet and connect with some amazing people – 46 of them came on the show as guests in 2022. [06:36] Thank you all for listening, subscribing, sharing, connecting on social media, and reaching out to let me know your wins and the behavioral economics concepts you have applied in your own businesses. [07:44] In 2022, the show had more than a quarter of a million downloads from 170 countries. Thank you! [08:29] TOP DOWNLOADS BY COUNTRY - US, UK, Canada, Australia, which have remained in the top 4 pretty much since the podcast started. India is fifth, followed by Germany… and then we get into some new territory! South Africa has moved up to being 7th in the world in 2022.  We then have Spain in the number 8 spot followed by Mexico, and for the first time in the top 10 we have Taiwan! [10:08] TOP 10 STATES - Virginia, Massachusetts, Georgia, then Florida is 7, and Ohio holding out the # 6 spot again this year. Washington is in our number 5 spot with New York in number 4 and then Illinois with the third most downloads in 2022! Once again, we continue to have Texas at 2, and California still with the top most downloads of 2022. [12:37] With 249 episodes of content to choose from, we get our top 10 of the year, starting with episode 196 and my interview with Priscilla McKinney of Little Bird Marketing. [14:32] If you are interested in human behavior and having better content that really resonates with people, you are going to love this next one, episode 201 – Creating Content People Can't Help But Engage With, featuring Katelyn Bourgoin, is next on our list. [17:43] We are to number eight, which is episode 192 – AI, Blockchain, Machine Learning, with Manuj Aggarwal. The intersection of human behavior and technology – specifically with AI and Machine Learning, has been a big topic of conversation in the past couple of years. [18:51] That brings us to the 7th most downloaded episode of the year, 190 – The Voltage Effect with John List. [21:06] Next on our list, is 187 – Motivation and Incentives at Work, with Kurt Nelson. [22:28] If you have ever taken or considered creating an online course, you must listen to episode 193 – How to Make Online Courses People Enjoy, with Chris Rawlinson of 42Courses. [23:57] Now, moving on to the fourth most downloaded episode of the year, 197 – You Have More Influence Than You Think, with Vanessa Bohns. [25:22] Yale professor Zoe Chance was on in episode 189 sharing about her fantastic book, Influence Is Your Superpower and that episode is the third most downloaded of the year. [26:52] That brings us to the second most downloaded episode of 2022. Our only non-interview in the top 10! This was episode 198 – The Dunning Kruger Effect. [27:24] Essentially, the Dunning Kruger effect looks at the interesting relationship of confidence and competence, and how when we know very little about something (low competence) we have ridiculously high confidence but once we get a little more competence and we start to see all that we don't know…confidence tanks, and it is a slow build back up to build it back as we learn. [30:06] We've made it to the most downloaded episode of the year. Are you ready? It is…186 – Get It Done, with Ayelet Fishbach! [32:11] Considering this episode is coming out right around the time of “Quitter's Day” which is when most people will have given up their resolutions, it seems like a good time to refresh your motivation by listening to this great episode with Ayelet. [34:08] There is a link to all the books featured on the show this past year right here in the show notes. [36:26] I can't wait to see what 2023 has in store. Right now…I'm most excited about speaking at SXSW which is coming up in Austin in March. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns The Voltage Effect, by John List What Your Employees Need and Can't Tell You, by Melina Palmer Top Recommended Next Episode: Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) Already Heard That One? Try These:  Dunning-Kruger Effect (ep 198) The Cobra Effect (ep 220) Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) You Have More Influence Than You Think, Vanessa Bohns (ep 197) How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses (ep 193) Motivation and Incentives at Work with Kurt Nelson (ep 187) The Voltage Effect with John List (ep 190) AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal (ep 192) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (ep 201) Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Quit: The Power of Knowing When to Walk Away, with Annie Duke (ep 227) Using Motivation and Happiness Science to Make 2023 Your Best Year Ever (ep 249) Best of The Brainy Business in 2021 (ep 184) The Best of The Brainy Business in 2020 (ep 133) The Best Content from the Brainy Business in 2019 (ep 82) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Best of 2021 Blog Post Best of 2020 Blog Post Best of 2019 Blog Post

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you'll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I'm joined today by the brilliant Katelyn Bourgoin who writes the world's most popular newsletter on consumer psychology. Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/a/BsCwx7n Barnum Reddit ads results: https://imgur.com/a/iEB4W79 Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list

In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business. So, you may be wondering…why now? As you'll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I love how he is showcasing the simple tests he is conducting to really practice what he preaches in the incorporation of behavioral economics into a business application. In today's episode, he explains some of his top tips and insights – in a way you can absolutely go through and try yourself. Listen in and then get out there and create your own test to get started! (And share it with us using the social links below.) Small changes can make a big impact.  Show Notes: [00:40] In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast.  [01:15] Phill is doing some amazing work. I love how he is showcasing the simple tests he is doing and really practicing what he preaches in incorporating behavioral economics into business applications.  [03:23] Phill shares about himself, his background, and what he does in the world of behavioral science.  [04:34] In 2019 he launched the Nudge podcast. He launched the podcast to learn more, interview experts, and pick their brains to learn even more. He has been growing the show for the last three years. It is really important to him that everything on the show is applicable.  [06:15] Small changes can make a big difference.  [07:27] Phil shares about his tests on TikTok using the curiosity gap.  [09:25] He found that his curiosity gap-inspired videos made people far more likely to watch the full video and become a follower of his channel.  [11:38] Before launching The Brainy Business podcast Melina went live on Facebook for 30 days to increase excitement.  [13:34] VIDEO TIP: Pack in as much curiosity as you can in the first 10 seconds.  [14:49] He spends a lot of time advertising and testing things out on Reddit.  [16:27] Phill shares about testing social proof. Social proof is the idea that we follow the actions of others.  [17:32] 75% of the time people will give the answer they know is wrong to go with the group. Showcasing an action that other people are doing can be really smart.  [19:08] Applying these small nudges to the way you communicate can make your communications more effective.  [20:14] When testing, your variant and control should be very similar. The only thing that is different is the thing you are trying to test. He uses Google surveys a lot.  [21:17] Fresh start effects can be really powerful. Phill shares about his tests using the fresh start effect.  [23:56] Classic commitment devices can definitely have an effect as well.  [25:38] Phill shares another Google survey he did about podcast cover art and what he learned from the test.  [28:01] Check out Phill's podcast Nudge. [28:41] Melina shares her closing thoughts.  [31:32] As you move forward with the insights from the episode, it is time to overcome your own time discount tendencies and optimism bias. Take a moment now to do something to start applying what you learned in the show today. Now is the time to do one thing. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Choice Factory, by Richard Shotton How to Change, by Katy Milkman When, by Dan Pink Power of Regret, by Dan Pink Sludge, by Cass Sunstein Connect with Phill:  Nudge Podcast Phill on Twitter Phill on LinkedIn Top Recommended Next Episode: How To Set Up Your Own Experiments (episode 63) Already Heard That One? Try These:  NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts (episode 35) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (episode 201) Do Nudges Work? with Michael Hallsworth (episode 218) Reciprocity (episode 23) Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (episode 150) IKEA (episode 112) Social Proof (episode 87) How to Finally Change Your Behavior (So it Sticks) (episode 81) How To Change, an interview Dr. Katy Milkman (episode 51) The Power of Regret with Daniel Pink (episode 214) Precommitment (episode 120) Sludge (episode 179) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Coca-Cola Experiment Only 2% of People Will Return A Christmas Card From A Stranger Solomon Asch - Conformity Experiment

Katelyn Bourgoin is a marketer by trade and founder by choice. She is CEO and Lead Trainer of Customer Camp, where she helps teams make smarter marketing decisions with buyer psychology. A marketing powerhouse, Katelyn has been nicknamed “The Customer Whisperer,” and called an “influential entrepreneur” by Forbes; she is also one of the Top 20 Wonder Women of SaaS Marketing and Growth. In this episode of Unlearn, she and Barry O'Reilly discuss her customer discovery journey and where she found breakthroughs where others have struggled. Effective Customer Discovery After a brief, failed venture into making a tech company, Katelyn discovered something about customer discovery she previously misunderstood. She knew the importance of understanding and targeting your audience, but was left stumped when she did things as she was supposed to and achieved poor results. She underestimated the true value of market research, and tried selling a solution at the start, instead of starting with the customers' needs and working backwards to the solution. Job to be Done (JTBD) Your ideal customer profile shouldn't be based solely on demographics, but on the job your customers need your product or service to help them perform. Katelyn learned the Jobs-to-be-Done (JTBD) philosophy at a webinar by Forget the Funnel and it has influenced her approach to marketing ever since. Essentially, JTBD posits that people hire products and services to help them get a job done. They will continue to use that product for as long as it fulfills their needs and circumstances, and helps them move closer to where and who they want to be. “People don't buy products and services willy-nilly,” Katelyn explains. “...We actually have a job we're trying to get done.” Once that solution stops working, they will find a new one. The Buyer Journey Interview Integrating JTBD into buyer journey interviews -also called switch interviews - is the next step in elevating your market research. Katelyn's mentor Bob Moesta was the one to make this discovery, and it happened by accident. Due to his dyslexia, Bob would draw a timeline of his clients' stories instead of jotting down notes since this visual method was more effective for him. While drawing these images, it hit him like a brick: customer researchers were doing interviews all wrong. They had a siloed approach to solving customer problems, focusing on a specific issue under specific circumstances rather than getting the full picture of what led a customer to them in the first place. Who Are Your True Competitors? Katelyn talks about April Dunford's exercise to understand who your real competitors are, and what the real job to be done is. If your product didn't exist, what alternative solutions would people use? What are they using right now, if not your direct competitor's products? Getting into the layers of who your real competition is and deeply understanding the job being done helps you see your solution in an innovative way, Katelyn shares. ConvertKit is one company that is successful at this: they don't see themselves as email marketing software, but as a platform that helps creators make a living creating. Their concierge service and their recent sponsor network program demonstrate their mission, and sets them apart from other email service providers. Looking Ahead In following her dream scenario of building a scalable business that doesn't require too much of her time, Katelyn is building out her newsletter, Why We Buy, into a media company. She has halted her consulting work to focus on this new venture, which she is doing with an amazing team of contractors as opposed to individual employees. Read full show notes at BarryO'Reilly.com Resources Katelyn Bourgoin on the Web | LinkedIn | Twitter Customer Camp

In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper.We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to really assess what they're saying truthfully. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Katelyn Bourgoin on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Before I introduce you to this week's guest, I want to take a moment to celebrate a very special anniversary...two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! Four years, 212 episodes (including this one, of course) and we are also dangerously close to 600,000 downloads of the podcast from over 170 countries, which is so awesome! (Pretty confident this episode will push us over that threshold…) I am so excited to introduce you to Dr. Daniel Crosby. In this episode, we talk a little about his books and the work he does in behavioral science around investing, which is very cool and so relevant. Investing is a time when we tend to throw logic out the window and the subconscious runs a bit rampant. But the main reason he is here today is that he recently had a tweet go viral. It had nothing to do with his work, and seemed like a fascinating opportunity to hear what it was like to create a tweet like that and live in the space of something everyone says they want -- to go viral -- and see what it has done for him personally, for his business, outlook...and any insights on what this says about human behavior that we can keep in mind for all the application in business. As I'm sure you can appreciate, this is so relevant to his work in investing and how people will randomly jump on one bandwagon over another and invest because the herd is doing so even when they haven't done their own research. Check out the episode to hear him tell you all about his viral tweet! Show Notes: [00:48] Two days before this episode airs, on July 6, 2022, we celebrated the four-year anniversary of The Brainy Business Podcast! [02:35] In the episode today, we talk a little about Daniel's books and the work he does in behavioral science around investing, which is very cool and so relevant. [05:40] Daniel shares about himself, his background, and the work he does. [07:31] He loves studying human behavior and thinking deeply about why people do the things that they do but he didn't want to do it in a clinical context.  [08:57] He has two popular books: The Behavioral Investor and the Laws of Wealth.  [11:03] The Laws of Wealth is his “ten commandments of investor behavior” and it talks about the power of behavioral principles.  [12:50] The Behavioral Investor is a deeper dive into externalities that are incredibly important but often overlooked.  [14:40] Dr. Crosby's top investment tips: automate, have a financial process, and get a third-party opinion on decisions.  [16:02] One of the reasons folks have such a hard time investing is because it is so counterintuitive.  [17:40] Our herding instinct does not serve us well in investing.  [20:38] Daniel's went viral with a tweet.  [22:17] When he figured out what was causing his tooth pain he decided he needed to make better health decisions and gave up Diet Coke.  [23:44] He snarkily tweeted that he had given up Diet Coke over a month ago and he didn't have any of the joys people told him he would receive.  [24:39] Elon Musk responded to his tweet and it went crazy with over 32 million views and over half a million likes and retweets.  [26:34] Part of what made his tweet go so viral was that there were at least two camps chiming in the comments, especially Diet Coke addicts. It also went viral on TikTok and Instagram.  [28:12] It struck something powerful in two very different groups of people.  [28:39] The most fascinating piece to him was follower count because he initially lost thousands of followers and then he ended up about where he started.  [29:55] His analytics showed that he gained 87 followers from a tweet that 32 million people saw in one day. It shows that going viral in an off-brand way doesn't do much for you.  [32:28] We spend so much time thinking about going viral and then it often doesn't help much.  [33:42] It was uncomfortable for him to have the heat turned up that high and know that many people were looking at him.  [35:40] He decided not to use the viral tweet for self-promotion or business because the content was very different.  [36:32] Melina shares an article that she recently wrote for Inc. about Brand Lessons from the Michelob Ultra Guy.  [39:18] Daniel shares about the Ocean Spray guy and his interaction with an intern at Diet Coke. He got a 24-pack and 2 six-packs of free soda.  [42:08] Usually we expect viral posts to be over the top. His tweet was surprising, it was funny and still vanilla.  [44:53] There is nothing so low stakes on the internet that people can't make a big deal about it. It gave him the sense of the power of a crowd so it actually made him go into his shell a bit.  [47:24] Melina shares her closing thoughts. [47:52] Melina shares Daniel's full viral tweet. [49:02] We as humans feel this need to strive for that silver bullet...the one thing that will change everything, but in reality, it is a lot of little things that add up to a life and business that makes a difference. [50:45] Don't sit around hoping and lamenting over that one thing that could change everything. Instead, focus on one thing you can do each day to get a little bit closer to your goals and show up where it counts, so people can rely on you and your content. [51:44] Whenever you are listening, will you pay it forward and share an episode with a friend? If you love the Brainy Business, let's share it with more people from around the world who would love to be a little more brainy. None of this would be possible without you, so thank you again for listening, subscribing, sharing, rating, and leaving reviews. I appreciate you! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation.  James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more.By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that small amounts of sound effects - or silence - can hold. Sound can make us feel, reflect, pause, or act, and often we don't even notice this subtle art, despite its importance in providing scaffolding or key moments in building a story, a scene, or an emotion. In this episode, we make what is so often invisible in the construction of an audio story, visible.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***MORE FROM THIS EPISODE:James T. Green: Personal site | Molten Heart | Twitter | IGJames's award-winning audio doc, PMHxSeizing FreedomFinding Tamika***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Katelyn Bourgoin on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Before the “driveway to driveway” customer journey begins, there's the whole buying process.  What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase?  This week, we're jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp.  Katelyn and David hit on the journey before the journey, the four key trigger events that lead to purchases and solutions companies have created by truly listening to their customers.-----Show Notes0:00    Introduction2:30    The Golden Nugget - Review Mining5:54    Customer Camp Background8:55    Marketing Takeaways from an Old School Alarm14:21  Building Trust with New Customers17:54  Creating “Instagrammable” moments20:33  The Trigger Events28:47  Understanding Who Customers Are and What They Want35:34  Targeting Customers on Jobs to be Done45:13  The Biggest Misunderstanding - We Aren't Rational-----For more information on topics covered in this podcast:CustomerCamp.coFollow Katelyn on Twitter and subscribe to her newsletterClay Christensen | The Theory of Jobs to be DoneOther Flip the Switch podcasts referenced - Ep. 115: How the Savannah Bananas Create the ‘Greatest Show Possible' w/ Jesse Cole

Featured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible. Tune in to hear about her success at Customer Camp and what it means to be in the game long enough. What's On The Menu: How customer camp helps product teams make better decisions and market smarter Overspending on social media ads - how it can affect your overall marketing strategy Driving risk-taking and innovation in your marketing teams Customer and Industry Insights are the best tools in a marketer's arsenal Connecting with the prospect - how psychology in marketing shapes your offering Crucial components of a successful market research

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside. Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside's marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO' is and how marketers can take advantage of it to stay ahead of the crowd in SaaS.  Show Notes: Follow Tara: https://www.linkedin.com/in/taraarobertson https://twitter.com/taraarobertson Follow Amrita: https://www.linkedin.com/in/amritamathur/ https://twitter.com/amritamathur Check out Katelyn Bourgoin's newsletter: https://customercamp.co/whywebuy/  About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

I spent £50,000 on a marketing degree and didn't learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today's show. Listen to learn the 3 nudges I wish I'd learned at business school. Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy's ‘spin the wheel': https://imgur.com/a/0G7TzN2 Dishoom's matka: https://imgur.com/a/Wx8yy9B Amazon Prime's loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA

In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She's built several successful companies and agencies, and built a consultant company that she later sold.We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.In this episode, you'll learn: Tips and strategies for acquiring more users A subtle mindset shift to make your marketing more effective What content should be free, and what should be paid for Why Katelyn transitioned away from launches and courses Links & Resources Episode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure Business April Dunford Nathan Barry: Authority Katelyn Bourgoin's Links Customer Camp Follow Customer Camp on Twitter The Why We Buy newsletter Jobs-to-be-Done The Trigger Technique Twitter thread about The Trigger Technique Follow Katelyn on Twitter

This episode marks a milestone for Digital Marketing Troop. After one year, we look back on some of our favorite soundbites from some incredible guests: Katelyn Bourgoin, CEO of CustomerCamp Andrew Nelson, President of Silverback Strategies Tim Parkin, President of Parkin Consulting Kelly Waffle, Managing Director at the Hinge Research Institute Ahmad Munawar, Founder of Boutique Growth Joel Gustafson, Digital Marketing and UX Manager at Oregon State University Hunter Montgomery, CMO at ChurnZero Geoff Kerbis, Associate Director of Client Services and SEO at Silverback Strategies Nick Bennett, Director of Evangelism and Customer Marketing at Alyce Mark Raffan, Founder of Content Callout, Host of the Negotiations Ninja podcast

Today I am very excited to introduce you to Katelyn Bourgoin. As you will hear during our conversation, I met Katelyn via Twitter where she has been kind enough to tag me many times when people ask for recommendations for people who are using psychology in marketing or for business as well as for podcast recommendations, books, or just for someone to follow. Katelyn also has a phenomenal newsletter that is so engaging — I just love how well she understands her audience. We will be talking about that a lot more during the conversation today.   Katelyn uses reciprocity so well by shining the light on others and it comes back in a really great way. Before any non-marketers tune out and say this episode is not for you, know that creating engaging content that people want to respond to matters for everyone whatever your industry, whoever you are communicating with, and whatever you want to achieve. People like to work with those they like. Framing your messages with the recipient in mind is never a bad idea. Katelyn is a marketer and market researcher so that is the lens of her statements throughout the episode, but I challenge you to consider all the ways this can be useful to you in your life and business. For anyone with a newsletter or striving to have one, and who has ever been mystified by Twitter and especially Twitter threads, get ready for some awesome tips and free resources.  Show Notes: [00:41] Today I am very excited to introduce you to Katelyn Bourgoin.  [02:13] Katelyn is a marketer and market researcher so that is the lens of her statements throughout the episode, but the tips are for everyone! [04:24] Katelyn shares about herself and how she found herself in the behavioral sciences.  [05:50] She ended up working with a bunch of companies and seeing the same problem over and over: they just didn't know who their best customers were or why they bought. That led her to launch the company she has today called Customer Camp. [08:18] When she decided that she wanted to help people overcome that problem she discovered an innovation framework known as Jobs to Be Done.  [09:56] Jobs to Be Done is really important for understanding the context of the customer situation and what would cause them to seek out and choose a new solution.  [11:44] Their company exists to help people build a better understanding of their buyers through educating them on why people buy, training, and products. [12:39] It was thinking beyond the research and what they do to what would be engaging for potential customers.  [14:54] Having a functionally better product is important but there are all these other factors that you also need to consider when you think about the job holistically.  [16:00] You have to not just look at the functionality of a product but you have to consider the social and emotional aspects too.  [18:45] In having these conversations about the buyers' journey, pulling out the details, and mapping them, that is what leads to being able to design better marketing.  [20:14] Talk to buyers who have bought to try and understand their buying journey — that's a step a lot of marketers are missing.  [23:00] The trigger technique is a good solution for pulling out the bits that you can make most actionable and share with your team to back up your strategy. (Freebie in the links below!) [25:47] When they designed the newsletter, they thought about what was the job of the newsletter. They wanted to create a newsletter to make people feel like it was food for their brains. [26:58] It has to be something really quick to consume and it has to be something where you walk away feeling like you have ideas for applying them to your own work. [29:55] People need to feel like they are getting something back to open and read a newsletter.  It can be inspiration, validation, or something to forward.  [32:02] They realized it was better to have consistency with their newsletter even in the subject line.  [34:44] Testing and seeing what works is very helpful.   [37:54] Choose the social media platform where you think you can be consistent.  [39:21] Make a big effort to follow the right people. She follows people who inspire her and she can learn from.  [40:57] Leverage the opportunity to highlight work that other people are doing. [42:54] Melina shares about one of Katelyn's Twitter threads. [44:32] When it comes to writing a thread, the first tweet is the most important one.  [47:34] Understanding your customers when it comes to figuring out demand is everything. Clarity of what works doesn't come from sitting around in a boardroom and thinking about it. It comes from actually engaging with customers. [49:05] If you want to market better, really be obsessed about understanding customers.  [50:28] Melina shares her closing thoughts.  [52:31] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Katelyn Bourgoin is a 4x founder turned growth strategist and trainer. She understands the challenges business leaders face because she's been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock. Katelyn's past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide. Today Katelyn helps frustrated founders, marketers, and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins. Here are a few of the topics we'll discuss on this episode of Long Story Short:   Using the principles of buyer psychology to get into the minds of your customers Why your customer's perspective is your most valuable asset The power of understanding your customers' decision-making process - and why it's essential for marketers The best tactics to create messaging that resonates every single time How Barnum Statements are a marketer's secret weapon, and how to use them effectively Why B2B purchases are MORE emotional than B2C purchases  Resources:Competing Against Luck - Clayton ChristensenDemand-Side Sales 101 - Bob MoestaWhen Coffee and Kale Compete - Alan KlementClarity Call CheatsheetsWhy We Buy NewsletterThe Choice Factory - Richard ShottonWhat Your Customer Wants and Can't Tell You - Melina PalmerAlchemy - Rory SutherlandNudge - Phill AgnewConnect with Katelyn:CustomerCampLinkedInTwitterConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

When you understand why people buy, you can market smarter. Katelyn Bourgoin joins the show to share how you can unlock marketing superpowers through customer research. Listen to this episode to learn: Why customers “hire” products to do a job* How marketers can extract insights from customers Why reviews and testimonials are copy gold Different ways to validate what you hear from customer interviews *Watch the Clayton Christensen video here: https://youtu.be/sfGtw2C95Ms Connect with Katelyn on Twitter @KateBour

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWhile demand generation creates awareness and demand for your brand, it's not predictable. You can't control the outcomes of your content and demand activities. Account-based marketing is predictable but doesn't work effectively without demand generation when scaling. If you sell a B2B product or service with a 5+ figure ACV, you need both. Demand gen activities bring more prospects that fit your ICP and create awareness. They are just curious and not ready to buy. Your next step is creating dedicated programs to activate these prospects. Here is a practical example. 1. We plan a partner webinar with one SalesTech software and promote it to our audiences. 2. SDR from our future client signs up and sends a link to the marketing team. 3. One of the marketers checks my profile on LinkedIn and starts following me. 4. The same marketer searches our website and reads some of our case studies. Then, sends a link to the COO, recommending to sign up for the webinar. 5. After the webinar, we send a content hub with our case studies, benefits of implementing account-based demand generation for marketing, sales, and COO. 6. We see that the team spends in total more than 40 minutes in our content hub consuming the content. 7. I reached out to the marketer & COO asking for feedback about the webinar and the content hub. 8. After hearing back, I asked if they would be interested in a quick chat where I could explain to them how to implement the same strategies. 9. A few calls later, the contracts were signed. Could we sign the contract without manual activation (ABM)? Probably, yes. But there is always a risk of "let us try doing it ourselves first" and losing the momentum. Could we sign a contract with that account without creating awareness and demand first? Probably, yes. But it'd take us way longer to build relationships and gain trust with that company.-----------------------------------------------------------------As you see, this case study has nothing with the linear sales funnel most B2B companies try to create. You must understand how your customers are buying. Then, marketing (creating awareness & demand) and activating them accordingly. I sat down with Katelyn Bourgoin to share with you: ​- How to run effective customer research for B2B tech companies to understand how your customers are buying ​- How to identify buying triggers and adapt your marketing to capture the demand of customers that are not aware of your product ​- How to align your marketing with the buyer journey - Full-funnel marketing case studiesOn-Demand B2B Marketing Courses: https://fullfunnel.io/marketing-newsletter/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogRESOURCES WE'VE MENTIONEDTurn your customer's Job-to-be-Done into innovative marketing ideas: https://strategyn.com/trigger-framework-and-jtbd/Why We Buy newsletter: customercamp.co/newsletter/Katelyn on Linkedin: https://www.linkedin.com/in/katebour/

Three-times founder Katelyn Bourgoin and I talk about a little-known customer data point called "buying triggers." It's a pivotal episode if you want to understand why customers buy. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links: There are only 4 questions you *really* need to answer to get startedReach out to Kate on Twitter (she is kinda very popular but responsive there)Clarity Calls Cheat Sheet (highly recommend to buy)

Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth. For more content, episodes, and show notes make sure to check out RightMetric.co.

In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy. She talks about: --> The synergy between marketing and psychology, and how can marketers leverage it --> Why is the 'when' and 'why' more important than who bought your product --> How can marketing make the best of Jobs To Be Done? --> Why is there a general resistance for marketers talking to customers, and how to overcome it? --> What is Endowment Effect, and a lot more...

Katelyn Bourgoin once said, “Don't sell me a new bed. Sell me a good night's sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight, all of us can start to gain more clarity on what our customers truly want. Links from the show: Customer Clarity Call SheetsKatelyn's company Customer CampKatelyn's Twitter~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.Apple PodcastSpotifyMore FreightWaves Podcasts

Katelyn Bourgoin once said, “Don't sell me a new bed. Sell me a good night's sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She's on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.Apple PodcastSpotifyMore FreightWaves Podcasts

It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for. On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers his competition to be Netflix and ketchup How to create customer experiences that spark joy What Eli looks for when hiring a customer experience teammate And so much more Eli Weiss is the Director of Customer Experience at OLIPOP. Twitter: https://twitter.com/eliweisss LinkedIn: https://www.linkedin.com/in/eliweisss OLIPOP: https://drinkolipop.com/ ------- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out. On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. LinkedIn: https://www.linkedin.com/in/rebeccasadwick/ Twitter: https://twitter.com/rebeccasadwick Strategica Partners: https://strategica.partners/ More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/ ----- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer. On this episode of Customer Show, Katelyn and Georgiana discuss: The Difference Between Customer-Led Growth and Product-Lead Growth How She Used This Method To Grow Unbounce 900% In Only A Few Years How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist. LinkedIn: https://www.linkedin.com/in/georgianalaudi Twitter: https://twitter.com/ggiiaa Forget The Funnel: https://www.forgetthefunnel.com/ -------- Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers. In this episode, Asia and Katelyn cover: Why The SaaS Sales Process Is Unique How To Get Free Trial Users To Pull Out Their Credit Card And Pay You The #1 Mistake First-Time SaaS Founders Make And So Much More Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist. Demand Maven: http://demandmaven.io/ Twitter: https://twitter.com/AsiaOrangio LinkedIn: https://www.linkedin.com/in/asiamatos ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities. On this episode of Customer Show, Claire and Katelyn discuss: How To Discover Success Gaps In Your Buyer's Journey (And Fix Them) What Questions To Ask Your Customers If You Suspect A Success Gap How To Create Marketing Collateral To Fill Success Gaps And So Much More Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert. LinkedIn: https://www.linkedin.com/in/clairesuellentrop Twitter: https://twitter.com/clairesuellen Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting. In this episode, Kristen and Katelyn discuss: How Retailers Can Create Amazing Buying Experiences Real Case Studies of How Retailers Pivoted Their Businesses The Most Important Things To Consider When Bringing a Retail Experience Online And So Much More Kristen LaFrance is the host of Resilient Retail from Spotify. Twitter: https://twitter.com/kdlafrance Resilient Retail: https://resilient.shopify.com/season-one ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share: When Is The Best Time To Use Social Proof (Hint: All The Time) The Different Types of Social Proof You Can Use How To Get People To Say Nice Things About You (Without You Asking) And So Much More Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift. Website: https://getuplift.co/ Twitter: https://twitter.com/taliagw LinkedIn: https://www.linkedin.com/in/taliagw/ ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online. In this episode, Katelyn and Rand discuss: How Content Marketing Has Evolved The Benefits Of Content Marketing A Step-By-Step Method For Finding Hidden Gems And So Much More Rand Fishkin is the founder of SparkToro and the author of Lost and Founder. Twitter: https://twitter.com/randfish SparkToro: https://sparktoro.com/ ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share: How Katelyn Interviewed Her Ideal Customers Before Launching A Product The Difference Between Formal and Informal Customer Research Our Playbook For A Successful Product Launch And So Much More Stewart Hillhouse is Head of Audience Growth at Customer Camp. Twitter: https://twitter.com/stew_hillhouse LinkedIn: https://www.linkedin.com/in/stewarthillhouse/ Katelyn Bourgoin is the Founder and Lead Trainer at Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share: How To Find Out What Customers Really Care About Why Big Companies Need To Focus Small To Think Big What It Takes To Have An Innovation Mindset And So Much More Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics. Twitter: https://twitter.com/byosko LinkedIn: https://www.linkedin.com/in/byosko/ Highline Beta: https://highlinebeta.com/ ---- Follow Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share: Why He Thinks Relationships Are More Important Than Your Pitch How He Raised $1.4M in 21 Days (Including $ From Mark Cuban) The 3 Questions He Asks Before Investing In A Company And So Much More Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy. Learn More About Dan: https://www.danmartell.com/ LinkedIn: https://www.linkedin.com/in/dmartell/ Twitter: https://twitter.com/danmartell Fundraise Like A Pro Free Course: https://www.danmartell.com/fundraisinglikeapro ---- Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

We chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter. Twitter - @Katebour Customer Camp - https://customercamp.co/

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain: How He Turned A Pain-Point Into A Business Who He Treated His Early Adopters Like Royalty The Psychology of a Great Proposal How To Understand the True Needs Of Your Customer And So Much More Kyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While Getting Punched In The Mouth" Twitter: https://twitter.com/kyleracki LinkedIn: https://www.linkedin.com/in/kyleracki/ Proposify: https://www.proposify.com/ Book: https://www.amazon.ca/dp/B07MV55NTV ---- Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: Why Customers Lie To Themselves and To You The Difference In Language Between Active And Passive Shopping The Four Forces That Influence All Buying Decisions What Really Matters To Your Customers And So Much More Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available. --- Twitter: https://twitter.com/bmoesta LinkedIn: https://www.linkedin.com/in/bobmoesta/ Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q --- Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain: How to pull customers towards your brand How to write emails that your customers are going to love opening The difference between Features and Benefits (and which is more important to your customer) And so much more Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn. Follow Val on Twitter Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

Understanding why your customers buy and what they are ultimately hoping your products can help them do, feel, and achieve is arguably the closest thing to a silver bullet that exists in marketing. Today I’m joined by Katelyn Bourgoin to chat about her experience launching a new DTC brand during Covid and the incredible insights she uncovered in customer insights.

Katelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss: • Why You Should Be Talking with Your Buyers (And Not Your Prospects) • The Most Common Barriers Keeping People From Doing Customer Research • Her Exact Gameplan If You Only Have 30 Minutes With A Buyer • And So Much More Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/ Customer Camp: https://customercamp.co/

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. We covered: Why it’s important to understand what triggers your customers The reasons why some marketers may be feeling overwhelmed Social Media’s draining effect on Katelyn The first question Katelyn asks her new clients when starting customer research How the startup world taught Katelyn the importance of customer discovery The steps it takes to develop your customer’s persona Why understanding your customer is more than gathering demographic and firmographic information How to disrupt the Super Mario power upmarket Don’t forget about the importance of the functional side of your product Identify your customer’s challenges with their current solution Katelyn’s thoughts on one-on-one customer interviews One of Katelyn’s favorite sayings when conducting interviews How to make sense of the customer information you’ve gathered Resources: Katelyn’s Website Katelyn on Twitter What is a martech stack? Strategyzer Cerner Basecamp Wrike Hotjar Katelyn’s Forget the Funnel Webinar Dovetail App Airtable Katelyn’s Research Template Atomic Habits - James Clear CXL Blog

PeopleHum talks Katelyn Bourgoin on how the organization should focus more on customer centricity and how the roots to it is employee centricity! If you like the podcast, please follow the channel, so we could keep producing more content like this!

How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than those that don’t. How many? About 70% of companies are not doing 10 or more interviews with customers every month.  Today’s guest is Katelyn Bourgoin of Customer Camp. As a customer research expert and advocate, she explains how to gather customer data and extract useful insights from customer interviews to apply and achieve results.  Some of the highlights of the show include:  Marketer by Trade, Founder by Choice: Identify and understand your customers to make marketing and product decisions What matters most for marketers? Target customer/audience, not chasing multiple customer segments at the same time What’s holding companies back? Not focusing on right customers, or understanding how to talk about what they do to position product for purchase  Customer-Centric Opportunity: If 70% of companies aren't conducting customer research, it gives you a chance to stand out from competitors Common Challenges: Some marketers don’t believe in customer research or don’t want to bother their customers to accelerate and achieve growth Which customers to contact to start a conversation? Recent buyers recall the journey Research shows 95% of decisions occur unconsciously when making a purchase  Questions: Avoid scripts or asking the same questions about buying journey Value Proposition: What’s #1 reason customers decided to buy a product?  How to analyze gathered customer data to gain insights? Summarize key pain points, outcomes, channels, influencers, and other products Common Mistakes: Avoid asking customers too many questions from too many departments; document and process what you learn before you forget it Customer Ranking Calculator: What makes an average vs. awesome customer?  Links: Katelyn Bourgoin Customer Camp Customer Ranking Calculator ProfitWell CoSchedule

This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to large companies such as Target and Holiday Inn to find their “best fit” customers. Even the likes of Forbes has recognized her in their “Influencing Styles” list. She’s currently running her latest venture, Customer Camp, where her workshops help businesses get focused and scale faster by getting into their customer’s heads. She’s also a board member for the Volta Cohort program, which helps startups secure venture capital sooner. Here are the topics discussed during the show: What is Customer Camp and how does it work? The dangers of “tactical” ideas Positioning your product and Jobs To Be Done (JTBD) Getting the right answers from your customers The science of interviewing your customers Make sure to follow Katelyn on Twitter @KateBour or her website! - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Outsmart your competition using this crafty marketing technique from Katelyn Bourgoin!

Katelyn Bourgoin is a Growth Strategist, Trainer, and 3X founder who was named in Forbes' list of top female influencers. In this episode Katelyn explains how you can identify your right fit customers, what triggers them to buy, and how you can use that to outsmart your competition. Katelyn also discusses her trigger technique framework, shares real world examples of how marketing teams have leveraged buying triggers for growth, and how you can translate your customers' buying triggers into actionable marketing tactics. Links Katelyn's Website >> https://katelynbourgoin.com/ How Crafty Marketers Use Buying Triggers To Outsmart Their Competition >> https://katelynbourgoin.com/marketing-buying-triggers-to-outsmart/ How To Interview Customers Continuously >> https://www.userinterviews.com/blog/how-to-interview-customers-continuously-with-teresa-torres-of-product-talk Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits Follow Katelyn on Twitter >> https://twitter.com/KateBour --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Analyzing all the touch points a customer has with your brand is a start, but it still leaves out 95% of the buying story. Buyer journeys begin way before your customer actually comes in contact with your brand. Understanding these passive buying triggers has allowed companies like Casper to get ahead of the competition. In this episode, Kristen sits down with Katelyn Bourgoin, 4x founder and customer research expert, for a deep dive into customer research, buying triggers, and building brand loyalty from day 1.

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. We covered: Why it’s important to understand what triggers your customers The reasons why some marketers may be feeling overwhelmed Social Media’s draining effect on Katelyn The first question Katelyn asks her new clients when starting customer research How the startup world taught Katelyn the importance of customer discovery The steps it takes to develop your customer’s persona Why understanding your customer is more than gathering demographic and firmographic information How to disrupt the Super Mario power upmarket Don’t forget about the importance of the functional side of your product Identify your customer’s challenges with their current solution Katelyn’s thoughts on one-on-one customer interviews One of Katelyn’s favorite sayings when conducting interviews How to make sense of the customer information you’ve gathered Resources: Katelyn’s Website Katelyn on Twitter What is a martech stack? Strategyzer Cerner Basecamp Wrike Hotjar Katelyn’s Forget the Funnel Webinar Dovetail App Airtable Katelyn’s Research Template Atomic Habits - James Clear CXL Blog

SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In this episode, Katelyn reveals her step-by-step process in helping companies identify their best customers and trigger them to buy more. For the show notes, key takeaways, tweetable quotes from Katelyn and other valuable resources, go to https://growthmarketing.today/044

Talking to customers is pretty powerful stuff. This week Erin & JH talked to Katelyn Bourgoin, 3x startup founder and growth geek, about how qualitative research can become your marketing team's competitive advantage. Learn more about the episode here https://bit.ly/2IHsbSu --- Send in a voice message: https://anchor.fm/awkwardsilences/message

In this episode we talk to growth strategist, trainer and expert on "Customer Discovery" Katelyn Bourgoin. Katelyn helps product teams figure out who their best customers are and what triggers them to buy. "Companies that invest in ongoing customer research grow 2-3X faster. Yet, studies show that only 3 out of 10 teams do it regularly — crazy, right?Many teams know they should be talking to more customers. Yet they’re constantly challenged with who to talk to, what to ask them, how to analyze the feedback, and how to share what they learn with their teams. I help product teams overcome these common hurdles." This conversation is full of great intel on how and more importantly why you should invest in customer research. Find Katelyn here: https://katelynbourgoin.com #ElevateYourExpectations

Katelyn Bourgoin is a 3x founder turned product discovery coach, specializing in helping startups use the jobs-to-be-done framework. In this episode of the Product Science Podcast, we talk about the mistakes many organizations make when they think they're doing the right research and what you can do to make sure you don't fall for the same traps. Read the show notes for this episode to learn more.

Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to build to accelerate their growth. Enjoy! If you try to market to everyone, you're going to end up marketing to no one. Episode Quotes "Marketing is one way of thinking about growth but there are other channels that can help with growth." "People don't believe advertising anymore, they are overwhelmed by content marketing." "Being visible is important, but the proof is going to be in the quality of your product." "At the end of the day the content (free or paid) needs to be valuable, and that goes back to knowing your audience." "The idea of customer development is after launching your thing you want to make it better with the insights from your customers." "The biggest problem for a lot of people is figuring out who to talk to." Listen to Learn 00:13 Getting to know Katelyn Bourgoin, Rapid 5 Questions 06:38 What is a growth strategist? Katelyn's business journey 10:04 The future of growth in business - "People don't believe advertising anymore" 14:11 Overview of Katelyn's course (Customer Discovery), "Jobs to Be Done" framework 18:23 Example of JTBD - Infopreneurs vs Tech Startups 21:45 Difference between customer discovery and customer development 28:07 Various ways of getting customer feedbacks, product market fit 31:47 Customer Discovery Training Course - who is it for? 33:45 Katelyn's upcoming course for product marketers (Trigger Technique) 35:15 Customer Discovery Training Course - course goal, structure and modules 40:29 Where do people get stuck in the course? How do you support them through? 43:40 Targeting your ideal customers, why marketing to everyone won't work 47:26 Exciting things to look forward from Katelyn, website links

In this episode, we speak to Katelyn Bourgoin who takes us through the ins and outs of the Customer Discovery process and why it should be important to startups, founders and small businesses. In this podcast, we discuss the following topics: - How to structure customer interviews - What sort of questions to ask in customer interviews - How far to go to get background information on customers - When to handle the customer discovery process yourself, and when to hand it over to a professional - Trust hacking - what is it and how it benefits you

Katelyn Bourgoin was named one of Nova Scotia’s top 10 young entrepreneurs in 2012, she sold her first business in 2013, she was named an influential entrepreneur by Forbes magazine in 2016, and, in 2017 she made the difficult decision to close down her venture-backed tech startup after 3 years in operation. She's now a growth strategist for tech companies. In this episode, Katelyn shares her advice for entrepreneurs trying to raise capital, why she decided to openly share her 'failures' online, and we discuss sexism & implicit bias in startup culture.

This week on Riding In Cars With Cats, we got to hang out at Volta Labs with startup services coordinator Meghann Coleman and facilitator Katelyn Bourgoin and chat about the new program that Volta is launching; Volta Academy. If you've got an idea that you're thinking about launching, you should definitely have a listen.

Have you had the idea that you wanted to create an amazing app? Maybe you had an awesome idea for an online software program that could help thousands of people around the world with a specific task? Today’s guest, Katelyn Bourgoin, has been there and done that. She is the founder of Vendeve, an online business network for women entrepreneurs and a powerhouse in the technology industry. She has helped bring women together to network, share ideas and insight, and collaborate and she joins us today to talk about what her experience has been like.