Podcasts about marketing tips

When World Central Kitchen shows up within hours of a disaster, that response didn't start that day. The relationships, infrastructure, and funding were already in place, and more than 80,000 Kitchen Corps members are a huge reason why.Monthly Giving Manager Lindsey Latham joins me to share how WCK turned an already successful recurring donor base into a true community, including a monthly newsletter that catapulted their open rates to 40-45%, along with a 4-part welcome series designed around stewardship.We also talk about their $500,000 monthly giving match, why it keeps matching gifts through the end of the year instead of just once, and what nonprofits with an unnamed recurring donor base can learn from their retention first strategy.Resources & LinksLearn more about World Central Kitchen and Kitchen Corps and connect with Lindsey on LinkedIn.Everything Is Tuberculosis by John Green This episode is presented by The Monthly Giving Builder.  With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!Let's Connect!Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your even...

Στο 220ο podcast της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Πώς η ιδέα σας θα γίνει προϊόν στο ράφι», συζητάμε τη διαδρομή που πρέπει να ακολουθήσει μια επιχειρηματική ιδέα μέχρι να μετατραπεί σε ένα πραγματικό προϊόν που μπορεί να βρει τη θέση του στην αγορά, σε φυσικό ή ηλεκτρονικό ράφι. Από το πρώτο reality check της ιδέας και την κατανόηση του προβλήματος που λύνει, μέχρι τη δημιουργία ενός ελάχιστου βιώσιμου προϊόντος (MVP), βλέπουμε γιατί η αναζήτηση του «τέλειου» μπορεί να καθυστερήσει ή ακόμη και να εμποδίσει ένα λανσάρισμα. Ανακαλύπτουμε γιατί το brand χρειάζεται μια ξεκάθαρη υπόσχεση και όχι απλώς ένα ωραίο logo, πώς επιλέγουμε τα κατάλληλα κανάλια πώλησης και γιατί προμήθειες, αποθήκη, συσκευασία, μεταφορές και ποιοτικός έλεγχος είναι εξίσου σημαντικά με το μάρκετινγκ. Και, κυρίως, βλέπουμε γιατί η εμφάνιση του προϊόντος στο ράφι δεν είναι το τέλος της διαδρομής αλλά η αρχή: η αγορά και οι πελάτες αλλάζουν και μαζί τους πρέπει να προσαρμόζεται συνεχώς και το προϊόν. Γιατί, τελικά, δεν αρκεί να έχετε μια καλή ιδέα. Πρέπει να τη δοκιμάσετε, να την εξελίξετε, να την τοποθετήσετε σωστά στην αγορά και να είστε έτοιμοι να την αλλάξετε όταν η ίδια η αγορά σάς δείξει ότι χρειάζεται.

  When we talk about sustainability in wine, practices like conserving water, enhancing soil quality, and supporting biodiversity often come to mind. But sustainability is about more than caring for the land; it's about caring for the people behind every bottle.  Resources:  Apply for SIP Certified Wine Join 2027 ReSIProcal February (Members Only) Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Fort Worth landlords often struggle with vacancies despite strong demand. Today's episode reveals why outdated marketing fails and shares professional strategies, virtual tours, competitive pricing, and digital outreach, to attract qualified tenants fast and protect your bottom line.Learn more at https://westromgroup.com/ Westrom Group Property Management City: Haslet Address: 1297 Avondale-Haslet Road Website: https://westromgroup.com

Podcast 341 - Free PR and Marketing Tips Every Dunwoody Business Can Use - Dori Mendel - Totally PR I've been doing What's Up Dunwoody since 2018, and I had never once sat down with a PR pro and asked what I'm doing wrong. So I did it on the show. Dori Mendel has spent more than 20 years helping companies tell their story, and she launched Totally PR in Dunwoody seven years ago. A sign she bought at a Dunwoody boutique that first week still hangs behind her desk: "Don't be afraid to fail, be afraid not to try." Her approach starts with one question. Where do you want to end up? Instead of throwing spaghetti at the wall, Dori builds the plan backward from the goal, then lets the data decide what to do more of and what to drop. She's big on keeping one consistent tone of voice, so people recognize you whether they meet you at a Dunwoody event, land on your website or open your email. She also reminded me that every buying decision is an emotional one. People do business with people they trust. She made the case for authenticity over polish, for promoting your wins instead of sitting on them (like the time Atlanta Magazine featured What's Up Dunwoody in its 2019 Best of Atlanta issue, which I never told anyone about), and for using what's already around you, like client testimonials and your own team. Content ideas are everywhere. Most people think we have a short attention span, but Dori put it better: "I think we have a short consideration span." If you run a small business around Dunwoody, there's a lot in here you can use this week, no big budget required.

Σε αυτό το νέο podcast (No 219) της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Επιχειρηματίες. Δεν είναι όπως παλιά», συζητάμε πώς και γιατί αλλάζει ο τρόπος με τον οποίο σκέφτονται, αποφασίζουν και διοικούν οι σύγχρονοι επιχειρηματίες σε σχέση με τις προηγούμενες γενιές. Από την ταχύτητα στη λήψη αποφάσεων και την αποστασιοποίηση από επιχειρηματικές ιδέες που δεν αποδίδουν, μέχρι τον διαφορετικό ορισμό της επιτυχίας και τη νέα σχέση μεταξύ επιχείρησης και προσωπικής ζωής, βλέπουμε πώς το επιχειρείν προσαρμόζεται σε μια αγορά που κινείται πολύ γρηγορότερα. Ανακαλύπτουμε γιατί ο ίδιος ο επιχειρηματίας αποτελεί πλέον μέρος του brand, πώς η υπερπληροφόρηση έχει αντικαταστήσει την έλλειψη πληροφόρησης ως βασική πρόκληση και γιατί ο σύγχρονος επιχειρηματίας δεν χρειάζεται να γνωρίζει και να ελέγχει τα πάντα, αλλά να μπορεί να συγκεντρώνει τους κατάλληλους ανθρώπους, να συνθέτει διαφορετικές απόψεις και να παίρνει αποφάσεις. Γιατί, τελικά, οι σημερινοί επιχειρηματίες δεν είναι καλύτεροι ή χειρότεροι από τους προηγούμενους. Είναι διαφορετικοί, επειδή επιχειρούν σε μια διαφορετική εποχή, διατηρώντας όμως κάτι κοινό με κάθε γενιά επιχειρηματιών: το πάθος για το επιχειρείν.

At a time when there's no shortage of private practice marketing advice, it can still feel overwhelming to know how to market your practice. In this episode, I go back to the basics of private practice marketing: be yourself!I share practical tips to translate your unique, individual self into your marketing materials so that your ideal clients can find you and build trust with you.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:https://get.paubox.com/solutions/private-practice*Get $250 off your first year with Paubox with coupon code "SKILLS"LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

TMS235-The-Angry-Patient In this episode, we cover: Why trying to “win” an argument with an angry patient almost always costs you the relationship. Exact phrases to use when a patient is furious about wait times, bills, or feeling dismissed. The five-step reset for de-escalating anger: Listen, Acknowledge, Clarify, Respond, Follow through. How to respond when a patient threatens to sue or leave a scathing online review—without violating privacy rules. The three sentences every staff member should know to lower the temperature and reopen communication. Key Takeaway Quote: “Your goal is not to win the argument. Your goal is to understand the experience. Because you can be technically correct and still completely lose the patient.” – Dr. Barbara Hales Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales TRANSCRIPT Stop Trying to Win — Understand the Angry Patient Dr. Barbara Hales 0:06 Your patient is furious, and unfortunately, they have Wi-Fi. Hello, everyone, and welcome back to Marketing Tips for Doctors. In our first episode, we talked about trust and the transparency paradox. We challenged the old belief that when something goes wrong, saying less always protects the physician. Then we tackled one of the hardest questions a patient can ask: “Doctor, was this your fault? And we talked about what physicians can actually say when they don’t yet have all the answers. Today we’re taking the next step because sometimes the patient isn’t calmly asking questions. Sometimes they’re angry, really, really angry. They’re angry about the bill. They’re angry because they waited an hour and 15 minutes to see you. They’re angry because nobody returned their call. They’re angry because you didn’t send their prescription to the pharmacy. They’re angry because they think you didn’t listen to them, or they’re angry because the outcome wasn’t what they expected, and now they’re standing at your front desk saying those words everyone in the office dreads. I’m going to leave you a terrible review. What happens next may determine whether you lose a patient, receive a one-star review, damage your reputation, or actually strengthen the relationship. So grab your coffee because today we’re talking about the angry patient, and I’m going to give you actual words to use. First, stop trying to win. Here’s the first thing I want you to remember: your goal is not to win the argument. I know sometimes the patient is wrong, completely wrong. They arrived 25 minutes late, and they’re furious because they had to wait. They didn’t follow the instructions you gave them. The office called three times, and they didn’t return the calls. The charge they’re screaming about is clearly explained in the paperwork they signed. You have facts. You have documentation. You may even have witnesses. And every cell in your body wants to say, actually, be careful, because you can win the argument and still lose the patient. And now that patient has a smartphone, being technically correct does not necessarily repair an emotional experience. Before you correct the facts, you need to understand what the patient believes happened. The waiting room. Let’s imagine a patient named Susan. Susan has a 10 o’clock appointment. At 11 o5′ she’s still sitting in the waiting room. Nobody has told her why. She finally walks up to the receptionist and says, “This is ridiculous. My time matters too. The receptionist answers, “The doctor had an emergency. We’re doing the best we can now. Is that true? Probably. Is it helpful? Not particularly, because what Susan hears is, “Your inconvenience doesn’t matter because we have a good excuse. Then the receptionist makes it worse. Would you like to reschedule? Oh boy, Susan has already rearranged her morning, driven to the office, and waited more than an hour. Now we’re suggesting she do it all again. Imagine instead that someone had gone into the waiting room 30 minutes earlier and said, “Dr. Smith had an emergency this morning, and we’re running behind. I’m really sorry we didn’t tell you sooner. Right now, we’re estimating another 30-minute wait. I can give you some options if that doesn’t work for you. Same delay, same doctor, same emergency, completely different experience. What changed? Not the problem, the communication. Sometimes you cannot fix what’s making the patient angry, but you can fix how they’re experiencing it. Don’t say “calm down. Here’s a phrase I’d like to banish from every medical office. You need to calm down. Has that sentence ever calmed anyone down? Imagine your spouse saying it to you during an argument. How’s that going to work out? Probably not well. “ Calm down” communicates that your emotional reaction is the problem. Instead, try. I can see that you’re upset. Tell me what happened. Then stop talking. This is harder than it sounds. Doctors are problem solvers. While the patient is speaking, our brains are already generating solutions. But an angry person who doesn’t feel heard usually doesn’t get less angry because you interrupted them with a solution. Let them finish. You may discover that what they’re actually angry about isn’t what you assumed. Story number two: The $300 bill. Let’s meet Robert. Robert receives a $300 bill he wasn’t expecting. He calls the practice, furious. I was told insurance covered this. The staff member responds, “You need to call your insurance company. That’s your deductible. Listen, Acknowledge, Clarify, Respond, and Follow Through Dr. Barbara Hales 6:43 That may be factually correct, but Robert doesn’t hear. Here’s an explanation. He hears, not our problem. So he asks for the office manager. Now he’s angrier. By the time the office manager gets on the phone, Robert says this practice is a scam. Here’s where things can go badly very quickly. The office manager can defend the practice. We are absolutely not a scam. Or she can say, I can hear how frustrating it was to receive a bill you weren’t expecting. Let’s look at what happened together. Notice something important. She didn’t say the bill was wrong. She didn’t promise to waive it. She did not blame the insurance company. She acknowledged the problem and offered to investigate it. Then she can say, “Let me pull up your account so I can explain exactly where this charge came from. Now we’re moving from confrontation to problem-solving, and that phrase, “Let’s look at this together, is incredibly powerful. Suddenly, it’s no longer patient versus practice. It’s patient and practice versus problem. That’s where you want to be. The five-step reset. So let’s make this practical. When an angry patient is in front of you, remember five steps: one, listen. Don’t interrupt unless there’s a safety issue. Let the patient tell you what happened. Two, acknowledge. You don’t have to agree with every accusation. You can say, “I understand why that would be frustrating, or “I can see why you’re upset. Three, clarify. Ask what concerns you most right now. That question is gold, because the answer may surprise you. Four, respond now and only now. Explain what you know. Keep it simple. No defensive speech. No 10-minute explanation of office policy. Five. Follow through. If you say you’ll call tomorrow, call tomorrow. If you say someone will investigate. Make sure somebody investigates, because nothing reignites anger faster than a broken promise. But what if the patient is wrong? Now we’re getting to the fun part. What if the patient is absolutely, positively wrong? Let’s say a patient tells you Nobody ever told me I needed this follow-up test. You look at the chart; it’s documented. You discussed it. Your nurse discussed it. The portal message was sent. The patient even replied to. Message; your temptation is to say, ” Actually, we told you three times, technically correct, terrible opening. Try this instead. I can see there was a disconnect somewhere because you didn’t leave understanding that the follow-up was necessary. Let’s go through what happened and make sure we’re clear about what you need now. Does that mean you’re accepting blame? No. It means you’re prioritizing the patient’s care over proving you’re right. You can review the documentation afterward, but first solve the problem that’s in front of you. Story number three: the patient who felt dismissed. Now let’s talk about something even more personal. A patient we’ll call Diane comes in with fatigue, headaches, and difficulty sleeping. The physician evaluates her, orders appropriate tests, and finds nothing alarming. He tells her everything looks fine. He thinks he’s giving her good news. Diane hears There’s nothing wrong with you. She leaves furious. Later, she writes, “The doctor didn’t listen to me and dismissed all my symptoms. Now, imagine the physician reading that review. His immediate reaction might be, “That’s completely unfair. I spent 30 minutes with her. I ordered tests, and he may be right, but remember something: intent and experience are not always the same thing. He meant to reassure her; she felt dismissed. What if he had said The good news is that the testing we’ve done so far has not shown anything dangerous, but I know you’re still having these symptoms, and I don’t want you to think I’m dismissing them. Let’s talk about what we do next. Same test results, different experience. Sometimes the sentence you add at the end changes everything. When the patient says, “I’m going to sue you, now let’s tackle the sentence that makes everyone’s stomach drop. I’m going to sue you. This is not the moment to say, “Go ahead, please don’t say that. It’s also not the time to debate the merits of a potential lawsuit. Once a patient threatens legal action, follow your organization’s policies and notify the appropriate risk management or malpractice professionals. But in the moment, you can still remain calm. You might say, “I can hear how upset you are. Handling Lawsuits, Online Reviews, and Boundaries Dr. Barbara Hales 13:05 I want to make sure your concerns are taken seriously, and I’ll make sure the appropriate people are aware of them. Don’t argue. Don’t threaten. Don’t promise outcomes, and don’t suddenly become a robot. Professional doesn’t have to mean cold. And then there’s the online review. Now we arrive at the Wi-Fi. The patient says, “Everyone is going to hear about this. Here’s what I don’t want you to do. Don’t say If you post something false, we’ll respond. Don’t say you can’t write that, and please don’t start negotiating for five stars while the person is still furious. Your objective is to address the underlying complaint because many negative reviews begin long before somebody opens Google. They begin with the feeling nobody listened to me. If you can address that feeling before the patient leaves your office, you may prevent the conflict from escalating, not because you’re manipulating them into avoiding a bad review, but because you’re actually resolving the problem. That’s reputation management at its best. What if the review is already online? Now suppose you’re too late. You wake up Monday morning, and there it is: one star, and it’s long, very long. Your name is mentioned seven times. Your staff is furious, and you desperately want to respond. That’s not what happened. Don’t, at least not immediately, because there’s another person. Reading that exchange, actually, there may be hundreds of them. Your future patients-they’re not only judging the angry reviewer; they’re judging you. Because healthcare information is protected, your public response also has privacy considerations. You cannot simply publish details from someone’s medical record to prove that you are right. So your public response needs to remain professional and protect patient privacy. Something along the lines of, “We’re sorry to hear that you are unhappy with your experience. We take concerns seriously and would welcome the opportunity to speak with you directly. Please contact our office so we can discuss this further. Simple, professional. No diagnosis, no treatment details, no argument. Then take the conversation offline. Remember, your response isn’t only for the person who wrote the review; it’s for every prospective patient who reads it later. They’re asking themselves, “How does this doctor behave when somebody is unhappy? Show them when anger crosses the line now. I want to make something very clear: empathy does not mean tolerating abuse. A patient can be angry, complain, or disagree with you, but threatening, discriminatory, abusive, or dangerous behavior is different. Your staff deserves a safe workplace, so there is absolutely a point where you may need to say, “I want to help resolve this, but I can’t continue the conversation while you’re speaking to my staff that way. If we could speak respectfully, I’m happy to continue. That’s not being uncaring. That’s having boundaries. And if there’s a genuine safety threat, follow your office safety procedures. You can have empathy and boundaries at the same time. The three sentences I want your staff to know. If I were training a medical office tomorrow, I’d want every staff member to know these three sentences. Tell me what happened. I can understand why you’re frustrated. Let’s see what we can do next. Notice what isn’t there. You’re wrong. That’s our policy. There’s nothing I can do. You need to call your insurance company. You’ll have to speak to someone else. Those phrases shut conversations down. The three phrases I gave you open conversations up, and sometimes that’s all you need to lower the temperature enough to solve the actual problem. Now here’s where this all comes back to marketing tips for doctors. Doctors often think reputation management means getting more five-star reviews. Respond to Google reviews. Improve your website. Post on social media. Yes, those things matter. But real reputation management happens before the review is ever written. It happens at the front desk; it happens on the telephone. It happens when you’re running an hour behind. It happens when there’s a billing problem. It happens when a patient feels ignored, and it happens when something goes wrong. Every one of those moments gives your practice an opportunity- not an opportunity to manipulate the patient, but an opportunity to show them who you are, because your brand isn’t what your website says about you. Your Brand Is What Patients Say About You Dr. Barbara Hales 19:12 Your brand is what patients say about you after they’ve experienced you, and sometimes the patient who was initially the angriest becomes the patient who tells everyone there was a problem, but you should have seen how they handled it. That’s powerful. Not because everything went perfectly, because it didn’t. Trust was tested, and the practice responded. One last thing. So the next time an angry patient is standing in front of you, remember: don’t try to win. Try to understand. Listen before you explain. Acknowledging emotion without agreeing to something that isn’t true doesn’t work. Find out what the patient actually wants resolved. Explain what happens next, and if you promise to follow up, follow up, because sometimes the difference between a furious patient and a loyal patient isn’t whether something went wrong. It’s what happened after it went wrong. And yes, sometimes that difference happens within a few minutes of them getting home. Sit down with their phone and discover they have Wi-Fi. That is the time you can make a difference. Now we’ve spent three episodes talking about what happens when trust is tested, but there’s another question we haven’t addressed: Can you build that trust before anything ever goes wrong? Absolutely, and that’s what we’ll talk about next, because the strongest physician-patient relationships don’t begin in crisis; they’re built long before one happens. If you’ve been enjoying this series, subscribe to Marketing Tips for Doctors and share this episode with another physician or practice manager. Remember your one tweak from greatness.   The post The Angry Patient first appeared on The Medical Strategist.

Most businesses don't have a marketing system. They have a marketing person, or worse, a business owner trying to do all the marketing themselves.When the owner is responsible for generating leads, creating content, following up, and driving sales, growth becomes dependent on them. The moment they stop, the marketing stops too.In this episode, I break down how to build a marketing machine that consistently moves customers through five key stages: attention, trust, lead capture, nurturing, and conversion. We'll look at how systems, measurement, and automation can help remove you as the bottleneck.The goal isn't to become better at doing your marketing yourself. It's to build a marketing system that continues generating customers whether you're working or not.Subscribe for more practical business and marketing strategies, and let me know in the comments: if you disappeared from your business for 90 days, would your marketing keep running?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Στο 218ο podcast της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Όταν ο συγκεντρωτισμός καταστρέφει την επιχείρηση», συζητάμε πώς η ανάγκη του επιχειρηματία να ελέγχει τα πάντα μπορεί σταδιακά να μετατραπεί σε ένα από τα μεγαλύτερα εμπόδια για την ανάπτυξη της ίδιας του της εταιρείας. Από τον ιδρυτή που εξακολουθεί να εγκρίνει κάθε μικρή δαπάνη και διαδικασία, μέχρι τα στελέχη που έχουν μάθει να περιμένουν το «άστο να το δει ο μεγάλος», βλέπουμε πώς ο συγκεντρωτισμός καθυστερεί τις αποφάσεις, περιορίζει τις πρωτοβουλίες και δημιουργεί έναν οργανισμό που λειτουργεί με τον ρυθμό ενός ανθρώπου αντί με τον ρυθμό της αγοράς. Ανακαλύπτουμε γιατί το πρόβλημα είναι ιδιαίτερα έντονο στις οικογενειακές επιχειρήσεις, πώς επηρεάζει τη δεύτερη γενιά και τα στελέχη και, κυρίως, τι πρέπει να αλλάξει όταν μια επιχείρηση περνά από τις 300.000 στα 3 ή στα 30 εκατομμύρια ευρώ τζίρο. Γιατί, τελικά, πραγματική διοίκηση δεν σημαίνει να παίρνει ο επιχειρηματίας όλες τις σωστές αποφάσεις μόνος του, αλλά να δημιουργεί ανθρώπους, διαδικασίες και μια κουλτούρα που επιτρέπουν στην επιχείρηση να λειτουργεί και να αναπτύσσεται χωρίς τα πάντα να περνούν από εκείνον.

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Advisers Assemble Podcast, host Alex Curtis explains how behavioural science can make marketing much more effective. Just like an architect has to build with gravity in mind, marketers should use proven psychological rules instead of just guessing. Alex shares real-world examples, like how changing the words on a hotel sign or a tax letter can actually change how people act. Learn how simple tweaks to your messaging can get much better results without spending extra money.Key Topics & Timestamps[00:00:00] The Architect & Gravity Analogy: Why marketing should rely on established scientific rules of human behavior rather than guesswork.[00:02:30] Why Campaigns "Fail": Why business owners often prematurely declare advertising channels like Facebook, TikTok, or Google Ads as "dead" without analyzing the actual message or psychological triggers.[00:03:45] The Psychology of Social Proof: The restaurant analogy (empty vs. busy) and why people look to the behavior of others when making decisions.[00:05:00] Robert Cialdini's Hotel Towel Experiment: How changing standard environmental signs to social proof cards ("most people staying in this room reuse their towels") boosted compliance.[00:08:00] System 1 vs. System 2 Thinking (Daniel Kahneman):System 1 (Instinctual): Fast, automated thinking used during social media scrolling or catching a thrown ball.System 2 (Logical): Analytical, slow thinking. Why putting too much complex information (like rates tables) in front of prospects triggers System 2, causes decision fatigue, and makes them leave.[00:11:45] David Cameron's "Nudge Unit" (Behavioural Insights Team): How adding a simple, true statement ("9 out of 10 people pay their tax on time") on self-assessment letter demands recouped millions in tax revenue with zero additional cost.[00:15:00] When Social Proof Backfires: Why tailored messaging is critical, illustrated by how energy-saving letters backfired for below-average energy consumers.[00:16:30] The Default Option & Nudge Theory: How auto-enrolling employees in workplace pensions ("opt-out" instead of "opt-in") successfully got more people saving for retirement.[00:18:00] Visual Verification: How adding a photo of a citizen's actual car to vehicle tax letters skyrocketed compliance.[00:19:15] Pioneers of Scientific Advertising: References to advertising legend David Ogilvy, Claude Hopkins' 1923 book Scientific Advertising, and BJ Fogg's behavior model (applied by Instagram co-founder Mike Krieger to build a billion-dollar app).[00:21:30] Six Core Behavioral Biases Explored:Anchoring: How sales prices (e.g., TK Maxx) anchor value against high original prices.Authority Bias: The influence of perceived experts/authorities (e.g., lab coats).Availability Bias: How recent news (e.g., shark attacks) distorts our statistical risk perception.Chunking: Breaking down complex tasks.Consistency: Getting prospects to agree to minor commitments first.Decoy Pricing: Creating options that make the target package look like the best value.Key Takeaways & Episode NotesScience over Speculation: Human behavior is highly predictable. Leverage proven behavioral science rules to optimize your campaigns.Reduce Cognitive Friction: Avoid overcomplicating forms and landing pages. Keep prospects in System 1 (instinctive/reactive) mode for smoother conversions.Wording Matters: The UK government's Nudge Unit proved that minor phrasing changes cost next to nothing but can deliver millions in returns. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

In this episode, we cover: What to actually say when a patient asks, “Doctor, was this your fault?” How to use empathy without making legal admissions. A simple framework to handle five of the toughest conversations after something goes wrong.   Key Takeaway Quote: “Patients don't expect perfection. They expect honesty. Sometimes the most trust-building thing you can say is, ‘I don't know yet, but I'll come back when we do.'” – Dr. Barbara Hales Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales TRANSCRIPT The Five Difficult Conversations After Something Goes Wrong Dr. Barbara Hales 0:02 Doctor, was it your fault? Your patient looks you directly in the eye and asks, “Doctor, was this your fault? What do you say? You have about three seconds before the silence starts saying something for you. Hello, everyone, and welcome back to Marketing Tips for Doctors. In our last episode, we talked about something I called the transparency paradox-the idea that when something goes wrong, physicians may become quiet and guarded, because we’re afraid that talking will increase our liability. But to the patient, that same silence can feel like we’re hiding something. So today, we’re going one step further because it’s easy for me to tell you: communicate with your patient, be transparent, show empathy. But when you’re actually standing in front of an upset patient or frightened family member, those aren’t the words you need. You need to know what I actually say. Today, we’ll walk through five of the most difficult conversations a physician can have after something goes wrong. I’ll show you what you may be tempted to say, why it can cause problems, and what you might say instead. And before we begin, an important reminder: this is about communication, not legal advice. Every adverse event’s circumstances are different. State laws differ, and your hospital malpractice carrier or risk management team may have specific procedures you need to follow, so use this episode to think differently about communication, not as a substitute for the policies and professional advice that apply to your particular situation. Now grab your coffee because we’re starting with the question no physician wants to hear: Doctor, was this your fault? Imagine that you’ve just finished explaining to a patient that something unexpected happened during her procedure. She looks at you and asks, “Was this your fault? Your first instinct may be to defend yourself. No, this is a known complication. Or maybe you go in the opposite direction. Yes, I made a mistake. But what if you don’t know yet? That’s the key. Don’t answer a question you don’t yet have the facts to answer. You don’t have to become evasive, and you don’t have to speculate. You can say, “I understand why you’re asking me that right now. I don’t know exactly why this happened. We’re reviewing what occurred, and I don’t want to give you an answer that may turn out to be wrong. As soon as we know more, we’ll talk about it. That’s honest. You didn’t run from the question. You didn’t blame someone else, and you didn’t conclude before you had the facts. There is tremendous power in being able to say, “I don’t know yet. Doctors aren’t always comfortable saying that. We’re supposed to have answers. Patients come to us because we have answers. But when you genuinely don’t know something. Pretending otherwise doesn’t make you look more competent. It makes you less trustworthy when the facts eventually come out. The important word is yet. I don’t know can sound like a dead end. I don’t know yet, but we’re finding out tells the patient, “I’m still here. Conversation number two: something definitely went wrong. Now, let’s change the situation. This time, you know an error occurred. Perhaps the wrong medication was administered. Maybe a test result wasn’t followed up. Maybe something broke down somewhere in the system. Again, there’s a temptation to become clinical. An adverse medication event occurred. That may be technically accurate, but imagine. As the patient hearing it, I know an adverse medication event didn’t happen to a spreadsheet. It happened to me. This is where medicine sometimes hides behind language. We use terms like unexpected outcome, adverse event, communication failure. Those phrases may be long in reports, but you’re not talking to a report. You’re talking to a person. So use human language. Something happened that shouldn’t have, and I’m sorry you’ve had to go through this. Then tell the patient what you know, not what you assume, not what you heard in the hallway, not what you think is responsible. What you know, and then tell them what happens next. We are reviewing exactly how this occurred. We’re addressing the immediate problem. We’ll keep you informed as we learn more. That last sentence matters because one of the worst things you can do is have one compassionate conversation and then disappear. Trust isn’t rebuilt in one meeting. Dr. Barbara Hales 6:20 Sometimes it’s rebuilt in the second meeting and the third. Let’s imagine a physician will call Dr. Miller. One of his patients has a significant complication. Dr. Miller has an excellent conversation with the family. He sits down. He listens. He expresses concern. He promises that the hospital will investigate and that he’ll come back when he knows more. The family feels reassured. Three days go by, nothing. Five days, nothing. The family starts calling. They’re transferred from one department to another. Nobody seems to know anything. Now think about what happened. Dr. Miller’s original conversation was actually good, but his failure to follow through changed its meaning. What originally sounded like “I’m going to find out what happened” now sounds like “I told you that so you’d stop asking questions. That’s why one of the most important things you can say after something goes wrong is also one of the simplest. I’ll come back, but only say it if you’re actually going to come back. Conversation number three: the patient is angry. Now things get harder. The patient isn’t calmly asking questions. He’s furious. You people almost killed me. This hospital is incompetent. You don’t care what happens to me. Every instinct in you wants to correct him. We did not almost kill you. That’s not what happened. You’d unders. You don’t understand the medical situation, and perhaps technically you’re right, but right now being right isn’t necessarily going to help you, because underneath anger there is often something else: fear, loss of control, pain, a feeling that nobody is listening. So before you correct the facts, acknowledge the emotion. You might say, “I can see how angry and frightened you are, and I understand why you want answers. Notice what you did not say. You didn’t agree that the hospital was incompetent. You didn’t accept blame for something you didn’t do. You acknowledged the patient’s experience. There is a big difference between saying you’re right, we almost killed you, and saying I can understand why you’re frightened and angry. One is the conclusion about what happened. The other is empathy. Physicians sometimes avoid empathy because we’re afraid the patient will interpret it as an admission. But empathy isn’t a confession. It’s recognition that another human being is having a difficult experience, and sometimes that’s the first thing a person needs before they’re capable of hearing anything else you have to say. There’s one sentence that is almost guaranteed to make an angry patient angrier. You need to calm down. Has telling an angry person to calm down ever actually made them calm down? Probably not. It usually communicates that your reaction is the problem. Instead, try. I can see that you’re upset. Tell me what concerns you most right now, and then listen. Don’t start constructing your defense while they’re still speaking. Don’t interrupt after the first inaccurate statement. Let them tell you what they’re actually worried about. You may discover that the thing you’re preparing to defend isn’t even the thing they’re most upset about. Conversation number four: Why didn’t anyone tell me? This one is painful because sometimes the patient’s complaint isn’t primarily about the medical outcome; it’s about communication. Why didn’t anyone tell me? Why did I have to find this in my medical record? Why did three different people give me three different answers? Why did nobody call me? This is where defensiveness can creep in very quickly. I thought the nurse told you. The office called twice. The result was available in the portal. Stop. Maybe all of those things are true, but before explaining the system, recognize what the patient experienced. I can understand why finding out that way would be upsetting. You should have had a clear explanation of what was happening. Then explain what you know, and if there was a communication breakdown, acknowledge it. Patients don’t expect every medical outcome to be perfect. Medicine is not perfect. Human bodies are not perfect. Technology is not perfect. Doctors are not perfect, but patients have every reason to expect us to communicate with them honestly, and this is where the conversation starts moving beyond malpractice, because poor communication damages something much bigger: trust. Conversation number five: When an apology is appropriate, now we come to the words doctors have traditionally been afraid to say. I’m sorry. As we discussed in the last episode, apology laws vary from state to state. How to Handle the Conversation Dr. Barbara Hales 12:53 Some may protect certain expressions of sympathy while not protecting admissions of fault. Your organization’s procedures and your individual circumstances matter. So I’m not giving you a legal formula. I’m talking about human communication. If someone has experienced suffering, you can acknowledge suffering. I’m sorry you’ve had to go through this. If an investigation has established what happened, then the appropriate disclosure process may involve a more specific apology and explanation, and that’s where working with your institution or risk management team becomes important. But don’t make the mistake of thinking that because you need to choose your words thoughtfully, you need to stop behaving like a human being. There’s a difference between being careful and being cold. Now let’s put it together. Imagine you’re walking into a patient’s room after an unexpected event; you know something happened. You don’t know yet exactly what. Here’s what a thoughtful conversation might sound like, Mrs. Green. I want to talk with you about what happened earlier today. There was an unexpected problem with your medication. Right now, our priority is making sure you’re all right, and we’re monitoring you closely. I’m sorry you’ve had to experience this. We’re reviewing exactly what happened. I don’t have all of those answers yet, and I don’t want to speculate or give you information that might turn out to be wrong. As we learn more, we’ll share that information with you. What questions do you have for me right now? Notice how ordinary those words are: no corporate language, no. No medical jargon, no elaborate speech. You acknowledge, you empathize, you explain, you admit what you don’t know, you explain what happens next, and you invite questions. That’s communication. But what if they ask the question again? Fine, doctor. But I asked you a question. Was this your fault? Now we’re right back where we started, and this is where many physicians panic. You don’t have to look at the patient. Don’t look at the floor. Don’t start shuffling papers and say, “I understand why you want an answer to that. I would want an answer too. Right now, we don’t know enough for me to tell you exactly why this happened. I don’t want to guess. When we know more, we’ll discuss it with you. That’s not avoiding the question. It’s refusing to pretend you know something you don’t. But here’s the other side: if the investigation eventually determines that an error occurred, transparency means the conversation should not simply disappear. You come back because the promise wasn’t. I’ll talk to you until this becomes uncomfortable. The promise was we’ll tell you what we learn. The Second Victim and Five Phrases to Remember The second victim, we don’t talk about. There’s another reason these conversations are so difficult. The physician may be suffering too. When something goes wrong with one of our patients, we don’t simply clock out and forget about it. We replay it. What did I miss? Could I have prevented this? Should I have ordered another test? Should I have noticed something earlier, and then we have to walk into the next room and see the next patient? That emotional burden can make us withdraw from the very patient we need to communicate with, not because we don’t care. Sometimes because we care so much that we don’t know what to say. That’s why having a framework helps. When your emotions are telling you to retreat, the framework reminds you: acknowledge, empathize, explain. Don’t speculate. Follow up. You don’t need the perfect speech. You need to stay present. Five phrases to remember. So, if you ever find yourself standing outside that patient’s room, wondering what you’re going to say, remember these five phrases. I’m sorry you’re going through this. Here’s what we know right now. I don’t know yet. We’re looking into what happened, and perhaps the most important. I’ll come back when we know more. Then come back. Those aren’t magic words. They don’t guarantee that a patient won’t become angry. They don’t guarantee that somebody won’t sue, and they don’t replace appropriate lethal or risk management guidance. They’re simply ways to communicate like one human being talking to another during an extraordinarily difficult moment. Why Trust Matters to Your Practice Dr. Barbara Hales 19:09 Why does this matter to your practice? You might still be wondering why spending two episodes of marketing tips for doctors talking about what happens when medical care goes wrong matters, because your reputation isn’t built by your website; it’s not built by your logo; it’s not built by your Facebook page. Those things communicate your reputation. They don’t create it. Your reputation is created in moments. The moment you return the frightened patient’s phone call, the moment you sit instead of standing at the door, the moment you listen instead of becoming defensive, and yes, the moment something goes wrong and your patient watches to see what you do next. Patients don’t expect physicians to control everything that can happen, but they do remember how we made them feel when they were frightened and vulnerable, and that memory may last much longer than anything you put on your website. One last question. Let’s return to where we started. Your patient looks you in the eye and asks, “Doctor, was this your fault? You don’t need to panic. You don’t need to run. You don’t need to speculate. You can say, “I understand why you’re asking. I don’t know yet. We’re going to find out, and I’ll talk with you when we know more. And then you do something incredibly important. You keep your word, because trust isn’t created by having all the answers. Sometimes trust is created by being honest enough to say you don’t have them yet. Now, there’s one situation we haven’t really tackled today. What happens when the patient is not simply asking questions? What happens when they’re furious? They’re raising their voice. They’re threatening to leave your practice. They’re threatening a terrible online review. Maybe they’re even saying, “I’m going to sue you. What do you say then? That’s what we’re going to talk about in our next episode, the angry patient, because one badly handled conversation can turn frustration into a broken relationship. But handled correctly, it may become an opportunity to rebuild trust. So make sure you subscribe to Marketing Tips for Doctors so you don’t miss it. And if you know another physician who’s ever wondered What on earth am I supposed to say when something goes wrong, send them this episode because every week we’re talking about practical ways to build stronger practices, stronger patient relationships, and greater trust, and remember, you’re one tweak away from greatness.   The post Doctor Was It Your Fault? first appeared on The Medical Strategist.

Στο 217ο podcast της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «5 μυστικά διαπραγμάτευσης για να πετυχαίνετε καλύτερα deals», συζητάμε γιατί το επιχειρείν είναι άρρηκτα συνδεδεμένο με την ικανότητα να διαπραγματευόμαστε αποτελεσματικά. Από την αρχή της αμοιβαιότητας και τη σημασία της «προ-διαπραγμάτευσης» με τον ίδιο μας τον εαυτό, μέχρι τη δύναμη των δεδομένων, της σιωπής και ενός ξεκάθαρου «όχι», βλέπουμε πώς μικρές αλλαγές στον τρόπο που προσεγγίζουμε μια διαπραγμάτευση μπορούν να αλλάξουν σημαντικά το αποτέλεσμά της. Ανακαλύπτουμε γιατί δεν πρέπει να μπαίνουμε σε μια συζήτηση σκεπτόμενοι μόνο τι θα πάρουμε, πώς τα αντικειμενικά στοιχεία ενισχύουν τη διαπραγματευτική μας θέση και γιατί η ανάγκη να κλείσουμε πάση θυσία μια συμφωνία μπορεί να γίνει ο μεγαλύτερος αντίπαλός μας. Γιατί, τελικά, καλός διαπραγματευτής δεν είναι αυτός που κλείνει κάθε deal, αλλά εκείνος που ξέρει πώς να πετυχαίνει τους σωστούς όρους — και πότε είναι προτιμότερο να αποχωρεί από το τραπέζι.

On this episode of Market Mondays, we break down the Investing Fact of the Week, Trading Tip of the Week, must-see market charts, and which beaten-down stock has the best chance for a major turnaround.We debate This or That, the biggest trading mistakes in tough markets, and the biggest money mistake people make in their 30s. We also reveal some of the best tech stocks right now and key entry prices for TSM, QQQ, and SMH.Chapters:00:00 Why Investing Matters00:56 Show Kickoff and Community01:35 Upcoming Episodes and Guests04:15 Announcements and Stock Club04:45 Investment Fact of Week06:02 Reading Volume and Macro07:09 Trading Tip Minimum Dose08:21 Tesla Robotaxi Clip11:06 Robotaxi Rollout and Trust20:24 Is Tesla a Buy21:59 Best Turnaround Stock27:39 S&P Winners and Concentration36:41 NBA Tech Investing Wins37:34 Hidden Player Portfolios38:24 This Or That Begins39:04 Celestica Vs Fabrinet41:47 Coherent Vs Lumentum44:59 Credo Vs Fabrinet Remix49:17 Rebuying After Losses53:57 Trading Mistakes Checklist57:40 Emotions And Exit Plans01:00:29 Surviving Tough Markets01:06:49 Money Mistakes In 30s01:13:19 Best Tech Stocks Now01:15:51 Big Tech Consolidation01:16:21 Broadcom Custom Chips01:18:21 Top Tech Picks Debate01:19:44 Entry Points and Holds01:20:22 TSM Undervalued Thesis01:22:48 Astra Demo Compute Shock01:23:39 Nike Stock Collapse01:25:12 Why Nike Fell Apart01:28:03 Invest What You Know Myth01:30:10 Can Nike Recover01:31:47 Partnerships and Lifecycles01:35:16 Nike Still Number One01:38:13 Blackout and Shoutouts01:38:45 Nas Story and Lessons01:41:47 Price Tag Atlanta Spotlight01:45:44 Marketing Tips for Entrepreneurs01:47:43 Final Sign OffPlus, we break down Nike's historic stock collapse and what could come next. #MarketMondays #Investing #Stocks #StockMarket #Trading #QQQ #TSM #SMH #Nike #TechStocks #EarnYourLeisureAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Barbara discusses: The myth that saying “I'm sorry” always increases malpractice risk How silence and defensiveness can increase mistrust and suspicion in patients and families The Candor (CANDOR) approach: Communication and Optimal Resolution—emphasizing timely communication, investigation, disclosure, empathy, apology (when appropriate), learning, and fair resolution Examples of three physicians (Mary's doctor, Dr. Thompson, Dr. Rodriguez) that contrast silence vs. transparent communication The role of apology laws, and why doctors must know state law, organizational policy, and malpractice-carrier guidance A practical 4‑step communication framework after an adverse event: Acknowledge what happened Express empathy Don't speculate Explain what happens next and follow through Why this belongs on a marketing podcast: reputation, relationships, trust, and what patients say about you when you're not in the room The impact on physicians' own emotional well‑being and the importance of supporting clinicians after adverse events Her core message: phrases like “I'm sorry,” “I don't know yet,” “We're investigating,” “I'll come back,” and “We'll work to make sure this does not happen again” can be words of integrity, not weakness. Key Takeaways: “Silence after something goes wrong often increases mistrust, while honest, empathetic communication (“I'm sorry,” “I don't know yet,” “We're investigating,” “I'll come back”) can build trust rather than automatically increasing legal risk” Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales TRANSCRIPTION:(246) The Most Dangerous Word in Medicine: “Sorry” Dr. Barbara Hales 0:00:31 The most dangerous word in medicine, sorry, the word that can make a physician cringe. Sorry, not because doctors don’t care. Quite the opposite. Hello, everyone, and welcome back to Marketing Tips for Doctors. Most physicians went into medicine because we care deeply about our patients, but somewhere during our training, many of us absorbed another lesson: When something goes wrong, be very careful what you say. Don’t speculate. Don’t admit anything. And whatever you do, don’t say something that could sound like you’re admitting fault, because you might get sued. But what if that isn’t the whole story? Mary's Story & The Birth of Suspicion Dr. Barbara Hales 02:00 What if the instinct to protect ourselves by becoming quiet, distant, and guarded can sometimes accomplish exactly the opposite? What if silence makes an already frightened or angry patient wonder, “What aren’t they telling me? That’s what we’re talking about today. I call it the transparency paradox. And grab your coffee because this one might make you rethink something doctors have been hearing for decades. When something goes wrong, let’s imagine a patient named Mary. Mary goes into the hospital for what she believes will be a relatively straightforward procedure. Unfortunately, she develops a serious complication. Her family is frightened. They have questions. What happened? Was this expected? Did somebody make a mistake? Is Mary going to be all right? And perhaps most importantly, why isn’t anyone talking to us? The physician is frightened too. Maybe he doesn’t yet know exactly what happened. Maybe risk management has become involved. Maybe he’s terrified that one poorly chosen sentence will become Exhibit A in a malpractice lawsuit. So he keeps the conversation brief. He sticks to clinical facts. He avoids discussing what might have happened, and he certainly doesn’t apologize. From his perspective, he’s protecting himself. But let’s look at that interaction from Mary’s perspective. Something happened to me. Nobody will explain it. Everyone suddenly seems guarded. My doctor barely looks me in the eye. Maybe they’re hiding something, and now we have something that didn’t necessarily exist before: suspicion. That is the paradox. The physician’s silence was intended to decrease legal risk, but emotionally, that same silence may increase mistrust. The Myth of “Never Say You're Sorry” Dr. Barbara Hales 05:00 The myth. There’s a persistent myth in medicine that goes something like this: Never say you’re sorry because apologizing is admitting liability, and like many myths, there’s a tiny bit piece of truth buried inside something much more complicated. There is an enormous difference between saying “I’m very sorry this happened to you, and making a definitive statement about negligence before the facts have even been investigated. That’s why I’m not suggesting that doctors become their own attorneys. I’m not an attorney, and this episode is not legal advice. The laws governing apologies and their admissibility vary from state to state, and your hospital practice insurer and risk management team may have specific procedures you need to follow. CANDOR: Communication and Optimal Resolution Dr. Barbara Hales 07:00 But here’s what I do want physicians to understand. Passion and transparency are not synonymous with recklessness, and we now have organized approaches to adverse events that are built around that distinction. One of the most important is called candor, C-A-N-D-O-R. That stands for Communication and Optimal Resolution. It was developed by the Agency for Healthcare Research and Quality. Instead of the old-fashioned approach, sometimes described as deny and defend, Candor emphasizes timely communication, investigation, disclosure, empathy, apology when appropriate, learning from the event, and fair resolution. Think about how different those two philosophies feel to a patient. One says, “Protect the institution. Say as little as possible. Wait for the lawyers. The other says something happened. We’re going to find out what happened. We’re going to communicate with you. We’re going to take care of you, and we’re going to learn from this. That’s a very different experience. Case Study: Dr. Thompson and the Medication Error Dr. Barbara Hales 09:00 Now let’s imagine another physician. We’ll call her Dr. Thompson. A medication error occurs. The wrong dose reaches her patient. Thankfully, the patient recovers. Dr. Thompson is devastated. She walks into the room and immediately says, “This was completely my fault. I made a terrible mistake. There was no excuse for it. Now, emotionally, we understand why she said it. She feels terrible, but there’s another problem here. At this point, nobody has completed the investigation. Maybe the electronic ordering system displayed the wrong dose. Maybe the pharmacy verification failed. Maybe there were two medications with nearly identical names. Maybe five different safeguards failed, or maybe Dr. Thompson really did make an error. We don’t know yet, and that’s an important distinction. Transparency does not mean guessing. It does not mean assigning blame before the facts are known, and it does not mean making promises you may not be able to keep. In fact, one of the principals in formal disclosure programs is very simple: tell patients what you know, don’t speculate about what you don’t know. What Patients Actually Want After Harm Dr. Barbara Hales 11:00: Imagine how much better this might sound, mr. Jones. Something happened with your medication today that we did not expect, and I’m very sorry that you’ve had to go through this. Right now, our priority is taking care of you. We’re also investigating exactly what happened. I don’t want to speculate or give you information that may turn out to be wrong, but I promise that we’ll keep you informed as we learn more. Notice what’s missing: running away, defensiveness, blaming somebody else, and speculation. But notice what’s also there: humanity. What patients actually want. When patients have been harmed, we sometimes assume their first thought is, “How much money can I get? But that is an extraordinarily cynical way of looking at people. Patients and families often want answers. What happened? Why did it happen? What are you going to do about it? And perhaps most importantly, could this happen to somebody else? Think about that last question. A patient who has just experienced something terrible may still be thinking about the next patient. They don’t want another family sitting where they’re sitting. That tells us something important. Sometimes resolution is not only about money. It’s about acknowledgement. It’s about answers. It’s about accountability, and it’s about knowing that something will change because of what happened. University of Michigan & Challenging Assumptions Dr. Barbara Hales 13:00 Here is the University of Michigan experience. This isn’t just a feel-good theory. One of the most frequently discussed examples came from the University. University of Michigan Health System. They developed an approach that moved away from automatically fighting every claim. When care was appropriate, they defended it. But when their investigation found that inappropriate care caused harm, they disclosed what happened and sought resolution, including compensation when appropriate. Researchers subsequently examined what happened to malpractice claims and costs, and here’s why that matters. The nightmare scenario many physicians imagine is if we start admitting that things went wrong, everybody will sue us. But that wasn’t what happened. The experience helped challenge the assumption that openness automatically creates more liability, and later research involving communication and resolution programs at other hospitals has also provided reason for optimism. That doesn’t mean apologize and nobody will sue you. Please don’t leave this episode telling people Dr. Hale said that. That’s not what the evidence says. It means something much more interesting, transparency when it is part of a thoughtful system of communication, investigation, apology, and resolution, does not appear to create the inevitable legal disaster physicians have traditionally feared, and in some settings, liability outcomes have actually improved. Case Study: Dr. Rodriguez and Rebuilding Trust Dr. Barbara Hales 15:00 Now let’s meet our third physician, Dr. Rodriguez. Performs surgery on a patient we’ll call Robert. Robert experiences an unexpected injury. This time, instead of disappearing, Doctor Rodriguez sits down with Robert and his wife. Not standing at the door, not checking his phone, not speaking in medical jargon. He sits down. He looks at them, and he says, “Something happened during your surgery, that we need to investigate. I’m sorry that you’re going through this right now. My priority is taking care of you. We’re going to review exactly what happened, and as we learn more, we’ll share that information with you. Then he does something equally important. He comes back because disclosure is not one conversation. As more information becomes available, Robert and his wife are updated. Eventually, the investigation identifies an error. Dr. Rodriguez and the organization explain it. They apologize. They explain what should have happened, and then they explain what they’re changing so that another patient is less likely to experience the same thing. Now, does that guarantee Robert won’t sue? Absolutely not. But compare Robert’s experience with Mary’s. Mary experienced silence. Robert experienced communication. Mary wondered what people were hiding. Robert knew an investigation was underway. Mary’s trust Deteriorated. Robert was treated like a partner who deserved answers. That difference matters. The Transparency Paradox & Apology Laws Dr. Barbara Hales 17:00 Here’s the real transparency paradox: Doctors sometimes think if I reveal less, I’m safer. Patients may think if you’re revealing less, there must be something you’re hiding. That’s the paradox, and there’s another side to it. Transparency does not mean telling patients everything you think might have happened. It means being honest about what you know, honest about what you don’t know and committed to finding the answers-that’s a very different thing. You can say, “I don’t know yet. Those may actually be four of the most trustworthy words in medicine, provided you followed them with, “But I’m going to find out what about apology laws. Now we have to talk about something called apology laws. Many states have enacted laws that provide some protection for certain statements physicians make after adverse events, but. And this is a big but; they’re not all the same. Some laws may protect expressions of sympathy, such as “I’m sorry you’re going through this. That doesn’t necessarily mean they protect a statement such as “I made the mistake that caused this. The specifics vary by jurisdiction, so please don’t listen to this podcast and decide that tomorrow you’re going to create your own disclosure policy. Know your state’s law, know your organization’s policy, know what your malpractice carrier recommends and involve risk management when appropriate, but don’t confuse being legally thoughtful with being emotionally absent. Those are two very different things.  4‑Step Framework: What to Say When Something Goes Wrong Dr. Barbara Hales 19:00 What should a physician actually say? So let’s make this practical. Something unexpected has happened. You’re standing outside the patient’s room. Your stomach is in knots. What do you do? First, take care of the patient’s immediate medical needs. Obviously, then get the appropriate people involved according to your organization’s procedures. But when you speak with the patient, remember four things. Number one, acknowledge what happened. Don’t make the patient drag information out of you. Two, express empathy. I’m sorry you’re going through this. Human beings need to hear that another human being recognizes their suffering. Number three, don’t speculate. If you don’t know why something happened, say so. I don’t know yet is better than giving an explanation that turns out to be wrong, or tell them what happens next. We’re investigating this. We’ll keep you informed. Here’s what we’re doing for you now, and then do what you said you were going to do, because transparency without follow through is not transparency; it’s public relations. Why This Is a Marketing Issue: Reputation, Relationships, Trust Dr. Barbara Hales 20:00 So you may ask, why does this belong on a marketing podcast? You may be wondering, Barbara, this is marketing tips for doctors. Why are we talking about medical errors and malpractice, because marketing is not just advertising. Marketing is reputation. Marketing is relationships. Marketing is what your patients say about you when you’re not in the room, and above all, marketing is trust. Your reputation is not built only when everything goes beautifully. Sometimes your reputation is built during the worst moments of a patient’s experience. Any doctor can appear caring when the treatment works perfectly and the patient is delighted. The real test of a relationship comes when something has not gone according to plan. Do you disappear? Do you become defensive? Do you blame the nurse, the hospital, the pharmacy, or the computer? Or do you sit down, look your patient in the eye and say, “I’m here. I’m sorry this happened. Here’s what we know. Here’s what we don’t know yet, and here’s what we’re going to do next. That patient may never forget that conversation. Doctors Are Human Too & The Core Message Dr. Barbara Hales 21:00 And doctors are human too. There’s another person in this story whom we haven’t talked much about: the physician. When something goes wrong, doctors can be devastated. We replay the case in our heads. What did I miss? What could I have done differently? Was this my fault? We may lose sleep. We may question our competence, and at the same time, we’re expected to walk into the next patient’s room and function as though nothing happened. That’s one reason I think silence can be so damaging on both sides. The patient is isolated, and the doctor is isolated. Interestingly, programs such as Candor don’t focus only on the patient and family. They also recognize the importance of supporting the clinicians and staff involved in adverse events, because you can believe in accountability and still have comparative. For the people involved, those aren’t opposites. So, does saying sorry prevent lawsuits? Here’s my answer: not necessarily. And anyone who promises you that it does is oversimplifying a very complicated issue, some patients will sue regardless of how compassionate the doctor is. Some events involve serious negligence. Some injuries are catastrophic. Some families will need compensation, and sometimes litigation will be unavoidable, but that’s not the question we should be asking. The better question is, does treating an injured patient with honesty, empathy, communication, and respect automatically increase our legal risk? The evidence from well-designed communication and resolution programs tells us that the answer is not the simple yes that generations of physicians have feared, and that matters because fear has shaped the way medicine communicates after something goes wrong. Maybe it’s time we questioned that fear. The one thing I want you to remember, if you remember nothing else from today’s episode, remember this: sometimes the words doctors are most afraid to say are the very words patients most need to hear. I’m sorry. I don’t know yet. We’re investigating. I’ll come back. We’ll tell you what we learned, and we’ll work to make sure this does not happen again. Those are not necessarily words of weakness. They can be words of integrity, and in medicine, integrity is one of the most powerful forms of trust we have. So the next time somebody tells you never apologize, you’ll get sued. Remember the transparency paradox. Sometimes what feels like protection can create distance, and what feels like vulnerability can begin rebuilding trust. If today’s episode made you rethink something you’ve been taught about medicine, share it with another physician, because every week on Marketing Tips for Doctors, we talk about practical ways to build stronger practices, stronger relationships, and greater trust with the patients we serve, but that leaves us with a very important question: If silence is not the answer, what exactly should you say when something goes wrong. That’s what we’re going to tackle in the next episode, including the words I would use and the words I would never use. So make sure you’re subscribed because you don’t want to miss that conversation. Till next time. Subscribe & Resources 0:23:20 Narrator: Thanks for listening to Marketing Tips for Doctors. If you like the podcast, please subscribe, rate, and review. Press the subscribe button so you never miss an episode, and tell your friends about the show. Join us on marketingtipsfordoctors.com for replays and more resources to help grow your practice, strengthen your brand, and dominate your field. Remember, you are one tweet from greatness.The post The Most Dangerous Word in Medicine first appeared on The Medical Strategist.

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media keeps changing, but wineries can stay relevant with a focused strategy. Heather Daenitz (Craft & Cluster) shares practical advice on Instagram Stories, audience engagement, searchable content, authentic video, and content series that help wineries connect with wine consumers.  Resources:  Apply for SIP Certified Wine Join the SIP Certified Wine Finder (Members Only) Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Most law firm owners assume that when advertising stops working, they need a new agency, a bigger budget, or another marketing channel. But if your firm sounds like every other law firm (experienced, trusted, caring, and compassionate) why should a prospective client choose you?In this episode, Richard James reveals how one strategic change helped a law firm take a campaign from eight leads to 80 without changing the offer, audience, or advertising platform. It was not a bigger budget. It was not a new marketing vendor. It was a better reason for prospective clients to pay attention and act.If your law firm is spending more on marketing but producing fewer qualified leads, do not assume the platform is the problem. Your message may be giving prospective clients no compelling reason to choose you.Episode highlights:How to improve law firm marketing without increasing your advertising budgetWhy law firm advertising campaigns stop generating qualified leadsHow small law firms can differentiate themselves from competing attorneysHow to create a stronger message-to-market match for legal servicesWhy generic law firm marketing messages fail to attract ideal clientsHow bankruptcy, family law, immigration, estate planning, criminal defense, personal injury, and workers' compensation firms can improve lead generationHow to generate more leads for a small law firm using direct-response marketingWhy more law firm leads will not create growth without a reliable client-conversion processHow a non-attorney salesperson can help a law firm convert more consultations into clients■ If your law firm generates leads but struggles to turn them into paying clients, learn how a trained intake agent or non-attorney salesperson can help: https://thestaffingroom.com/

Σε αυτό το νέο podcast (No 216) της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «5 τύποι ανθρώπων που θα είναι πάντα επιτυχημένοι», αναζητούμε τι είναι αυτό που κάνει ορισμένους ανθρώπους να ξεχωρίζουν και να προχωρούν, ακόμη κι όταν οι συνθήκες δεν είναι με το μέρος τους. Από εκείνους που στοιχηματίζουν στον εαυτό τους πριν τους πιστέψει οποιοσδήποτε άλλος, μέχρι όσους θυσιάζουν τις πρόσκαιρες απολαύσεις για ένα μεγαλύτερο όραμα, επιλέγουν προσεκτικά τα διδάγματα που ακολουθούν, αντέχουν την απόρριψη και τολμούν να ξεκινήσουν πριν αισθανθούν απόλυτα έτοιμοι. Μέσα από χαρακτηριστικά παραδείγματα ανθρώπων που γνώρισαν την αμφισβήτηση και την αποτυχία πριν πετύχουν, βλέπουμε ότι η επιτυχία σπάνια είναι αποτέλεσμα τύχης. Είναι περισσότερο αποτέλεσμα νοοτροπίας, επιμονής, σωστών επιλογών και της ικανότητας να συνεχίζεις όταν οι περισσότεροι σταματούν. Γιατί, τελικά, αυτοί που προχωρούν δεν είναι απαραίτητα εκείνοι που ξεκίνησαν με τις καλύτερες προϋποθέσεις, αλλά εκείνοι που δεν περίμεναν τις ιδανικές συνθήκες για να κάνουν το πρώτο βήμα.

How AI Helps Doctors: 7 Ways AI Gives Doctors Back Their Time In this episode, Barbara discusses: Barbara Hales names the “invisible second shift”—the unpaid hours physicians spend at home on charts, portal messages, and paperwork—and how it steals time from family and rest. Barbara Hales shares seven practical ways to use AI as an assistant, not a replacement, including ambient scribing, drafting portal responses, summarizing research, and streamlining insurance and administrative tasks. Barbara Hales contrasts two physicians—one using AI and one doing everything manually—to show how saving just 30–60 minutes a day can compound into 120–240 hours a year. Barbara Hales explains how AI can multiply a physician's impact by turning everyday patient questions and explanations into reusable education materials and marketing content that grow the practice without adding more work hours. Barbara Hales insists that doctors must “delegate the task, never delegate the judgment,” emphasizing privacy, safety, and clinical oversight so AI reduces burnout while preserving trust and the humanity of medicine. Key Takeaways: “AI's real power in medicine isn't replacing physicians—it's reclaiming the invisible hours lost to documentation and administration so doctors can be fully present with their patients and in their own lives again.” Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales TRANSCRIPTION (245) 7 Ways AI Gives Doctors Back Their Time Chapter 1 — Why Physicians Need Their Time Back Dr. Barbara Hales 00:04 Hello, everyone. Welcome back to Marketing Tips for Doctors. When was the last time you finished seeing your last patient, and you were actually finished for the day? Not finished seeing patients, finished. No charts waiting for you. No patient portal messages. No paperwork you promised yourself you’d finished after dinner. No laptop sitting on the kitchen counter staring at you while your family is doing something without you. If you’re laughing right now, I understand because for many physicians, the workday doesn’t end when the office closes; it just changes location. You go home, have dinner, maybe spend some time with your family, and then out comes the laptop, and somewhere along the way, something happened to medicine. We became doctors because we wanted to take care of people. We did not go to medical school because we had a burning desire to become world-class data entry specialists. We didn’t dream about answering portal messages. We didn’t fantasize about prior authorizations, and I’m fairly certain that when you wrote your medical school application essay, you didn’t say, “My lifelong ambition is to spend more evenings completing documentation, yet here we are, and that is why I want to talk about artificial intelligence today. Not because AI is fashionable, not because everybody is talking about ChatGPT, and certainly not because I think technology should replace physicians. Quite the opposite. I think we need to ask a completely different question: Can technology give physicians enough time back that we can actually be physicians again? Apparently, doctors are beginning to think the answer may be yes. According to the American Medical Association’s 2026 Physician Survey on Augmented Intelligence, 81% of physicians now report using AI professionally. That’s more than double the percentage in 2023. Think about that. In only a few years, AI went from something many doctors viewed with suspicion to something being used in medical practices every day, and here’s another number that really caught my attention: 70% of physicians surveyed by the AMA said they see AI as a tool that can automate tasks contributing to work-related burnout. So today, I’m going to show you seven practical ways physicians can use AI to get some of their time back. But before we get to those seven, I want to talk about what we’re really trying to solve, because the problem is not technology. The problem is time. The invisible second shift. Picture a physician we’ll call Dr. Sarah. Sarah has a busy primary care practice. Her last patient leaves at 515. She gets home around Her husband has dinner waiting. Her daughter sits at the table, telling everyone about something that happened at school. Sarah is listening, sort of, because part of her brain is thinking about the unfinished charts. She knows there are 11 of them, so she eats dinner. She asks her daughter a few questions. She helps clear the table. And then she says the sentence that physician families know all too well. I just have to finish a few charts. She opens the laptop. 8 o’clock becomes nine. Nine becomes 10. Her daughter goes to bed. Sarah finally closes the computer at 1037, and here’s the sad part: nothing particularly unusual happened that day. There wasn’t an emergency. Nobody crashed. There wasn’t a complicated admission. It was simply Tuesday. That story is a composite, but I’ll bet many physicians listening recognize themselves in it. This is what I call the invisible second shift of medicine, and this is precisely where I believe physicians should begin thinking about AI, not with robots, not with futuristic diagnostic machines. Start with what I do every day that doesn’t actually require me to be a physician, because that is where your time is hiding. Let’s begin with the obvious one: documentation. AI-powered ambient scribes can listen to the physician-patient conversation with appropriate systems, safeguards, and consent procedures, and generate a draft clinical note. You review it, you correct it, you approve it. The physician remains responsible, but you’re no longer starting with a blank page. And this isn’t just theoretical. In one medical group study involving 79 providers and more than 25,000 AI-generated notes across 23 specialties, high users of an ambient AI scribe had a 21% decrease in time spent on notes per day. Chapter 2 — AI for Documentation, Inbox, and Patient Education Dr. Barbara Hales  07:26 Even more interesting to me was what happened after work. Before the pilot, about 32% of participating providers reported spending eight or more hours per week documenting outside clinic hours during AI use, which dropped to about 8%. Think about it: 32% to 8%. That’s not just an efficiency statistic. That’s dinner. That’s exercise. That’s reading a book. That’s going to your child’s soccer game. That’s sitting on the couch and doing absolutely nothing and not feeling guilty about it-that is life. Imagine Sarah again. Only now her practice introduces a properly vetted ambient AI documentation system. At first, she’s skeptical. She checks every note carefully, and she should, but gradually something changes. Instead of writing the entire note after the visit, she reviews and corrects a draft. One evening, she gets home. She puts her purse down. She walks into the kitchen, and her daughter looks at her and says, “Mom, where’s your computer? Sarah says, “In my bag. Her daughter looks confused. “Aren’t you going to take it out? And Sarah says, “Nope, I’m done. Now that’s an illustrative story, but that is the outcome we’re talking about. We’re not trying to make physicians type faster. We’re trying to make it possible for physicians to stop typing. Next, the inbox. Ah, yes, the inbox-the place where a message that begins with “Quick question, doctor, occasionally contains 14 questions, three attachments, and a medical History going back to 1987. AI can help draft responses to routine patient communications. Notice the word I used: draft, not diagnose, not independently prescribe, not send medical advice without physician review. Draft. You provide the judgment. AI provides the first pass. The 2026 AMA survey found physicians are already using AI to generate draft responses to patient portal messages; think about the difference between writing 20 responses from scratch and reviewing 20 reasonable drafts. Even saving two or three minutes per message adds up, and there’s another benefit: AI can help you turn a rushed answer into a clear, patient-friendly explanation. You still decide what is medically appropriate, but AI can help you communicate it more efficiently. AI use number three: patient education. Here’s an area I think is enormously underused. How many times have you explained the same thing? What does pre-diabetes mean? Why do I need this medication? What should I expect after this procedure? What does this lab result mean? Why do I need to come back in six months? You explain it Monday, then Tuesday, then Wednesday, and Thursday morning. You’re explaining it again. What if you created a physician-approved library of patient education materials? AI can help you take your explanation and turn it into a one-page handout, a frequently asked questions sheet, a patient-friendly email, a short video script, or instructions written at a more accessible reading level. You review it for accuracy. Then you have something reusable. This is where AI becomes more than a time-saving tool; it becomes a way to multiply a physician’s knowledge without multiplying their hours. Doctor using AI versus doctors who aren’t. Now let’s compare two physicians. Same specialty, same number of physicians, same number of patients, same clinical ability. Doctor A is not using AI. Every note begins from scratch. Every patient handout is created manually, or the staff searches for one. Every portal response is typed individually. Every complicated article takes 20 minutes to read before Doctor A determines whether it matters. Every piece of administrative work begins with a blank page; Doctor B uses AI selectively, and I want to emphasize selectively. AI drafts the note. Doctor B reviews it. AI drafts the portal response. Doctor B corrects and approves it. AI turns the doctor’s explanation into patient education. Doctor B verifies it. AI summarizes a long research article. Doctor B goes to the source before making a clinical decision. Doctor B is not surrendering a medical judgment. Doctor B is eliminating unnecessary friction. That distinction matters because the physician who uses AI appropriately isn’t necessarily practicing medicine faster; they’re spending less time on everything surrounding medicine, and the difference compounds. 10 minutes here, 15. Minutes there, 20 minutes somewhere else. Pretty soon, we’re not talking about minutes anymore. We’re talking about hours. AI used number four, keeping up with medical literature. Here’s another struggle physicians know very well: the literature never stops. Studies, guidelines, drug updates, safety alerts, consensus statements, journal articles. Nobody can read everything. Chapter 3 — AI as a Research Assistant, Not a Doctor Dr. Barbara Hales 15:40 The AMA’s 2026 survey actually found that summarizing medical research and standards of care was the most commonly reported physician use of AI among the specific use cases measured. That tells us something important. Doctors aren’t only looking for help with paperwork; they’re using AI to help manage information overload. Suppose there are six recent papers on a subject relevant to your specialty. Instead of reading every word of every paper, AI can help you identify the research questions, study size, primary outcomes, where the findings agreed, and where they conflicted. What limitations should you pay attention to? Then, and this is critical, you go back to the original evidence when the information will affect patient care. AI becomes the map. It does not become the destination, and that brings us to something every physician listening needs to hear. AI is an assistant, not the doctor. AI can be wrong; it can misunderstand context. It can omit information. It can confidently produce something that sounds wonderful and is completely incorrect. And physicians know something that technology does not possess: clinical judgment. We know the difference between the textbook patient and the human being sitting in front of us. We notice hesitation. We notice fear. We notice when someone says, “I’m fine, while everything about them tells us they’re not fine. Medicine is not simply information. Medicine is interpretation. Medicine is judgment. Medicine is trust. So the goal is not how much medicine can I turn over to AI. The better question is, how much non-physician work can I take away from the physician? That is a very different conversation. In part two, I’m going to show you three more ways to use AI, including one that can help you create weeks of marketing content from something you’re already doing every single day, and I’ll tell you another story. This one is about a doctor who realizes the greatest thing AI gave him wasn’t efficiency. It was something much more valuable. It gave him back a Saturday. So here are seven ways doctors can use AI to get their time back. What would you do with the hours AI gave back? At the end of part one, I told you about a doctor who got something unexpected from AI-a Saturday. Let me explain. The Saturday morning that came back, we’ll call him Dr. Michael again. This is a composite story based on the kinds of workflow problems physicians experience. Michael owns a small specialty practice, and every Saturday morning he has a routine: coffee, laptop, kitchen table. He tells some. He tells himself he’ll work for an hour. It’s almost never an hour. Charts to finish, letters to dictate, patient messages, administrative correspondence, and things he didn’t get to during the week. His wife has learned not to ask when he’ll be finished. One Saturday, after his practice has begun using AI to help with documentation and routine administrative drafting, Michael wakes up. He makes coffee. He walks toward the kitchen table, and there’s no laptop sitting there. He had finished his work Friday. His wife says, “Do you want to go get breakfast? And for the first time in longer than he can remember, he does not say, “Maybe later. He says, “Sure. Now you could look at that and say, “AI saved him three hours. I don’t think that’s what happened. AI gave him back Saturday morning with his wife. We have to stop measuring physician efficiency only in minutes. We need to start measuring it in life. AI used number five insurance correspondence and administrative drafting. Now let’s talk about one of everyone’s favorite subjects: insurance. I can practically hear you groaning. Prior authorizations, appeal letters, medical necessity letters, supporting documentation, repetitive administrative correspondence. This is precisely the kind of structured, repetitive work where AI can assist. A physician or staff member can provide the relevant, privacy-safe information in an approved system and have AI help draft a first version. Then someone qualified reviews it. This isn’t about fabricating an argument. It isn’t about inserting facts that aren’t in the chart. Chapter 4 — Administrative Work, Practice Operations, and Content Dr. Barbara Hales 22:44 It is about organizing legitimate clinical information into the format needed for the task, and this matters because physicians did not train for all those years so that their most limited resource, their time, could be consumed fighting with forums; AI may not make the insurance company say yes. Wouldn’t that be nice? But it may reduce the amount of physician time required to ask the question. AI use number six: practical operations. Here’s one physicians often overlook: AI doesn’t have to touch clinical medicine to be useful. Look around your practice. How many repetitive processes exist? Staff training, frequently asked questions, office policies, meeting summaries, job descriptions, phone scripts, patient reminders, internal checklists, responses to online reviews, ideas for improving scheduling, drafting standard operating procedures. You don’t need a medical AI system to ask, “Help me turn this messy process into a checklist. You don’t need AI making clinical decisions to say, “Here are the five questions patients ask my receptionist every day. Help me draft clear answers. And here’s one I particularly like. At the end of your staff meeting, take your approved, non-sensitive meeting notes and ask AI to organize them into: what did we decide? Who is responsible? What’s the deadline? What needs follow-up? Suddenly, a meeting produces action instead of another meeting. Now we’re talking. AI use number seven. Mark. And patient communication. This one is particularly close to my heart. Doctors tell me, Barbara, I know I should create content. I just don’t have time, and I understand. But here’s what I want you to realize: you are already creating content all day long; you’re just not capturing it. Every patient question is potential educational content. Think about today: how many questions did patients ask you? Should I be worried about this? Is this hereditary? When should I get screened? Is there anything I can do to prevent this? What’s the difference between these two treatments? One idea, multiple assets. Those questions can become a short video, a blog post, a patient email, a special media post, a podcast topic, or an FAQ on your website-you provide the expertise. AI helps you repurpose it. For example, you might say, “Patients ask me this question constantly. Here is the explanation I usually give them. Then dictate your explanation and ask AI. Turn this into a 62nd video script written in my conversational style. Then give me three possible titles. Then turn the same information into a patient email. Then create five short social posts from it.  That is where AI can become an extraordinary multiplier for a small medical practice, not because AI becomes the physician’s voice, but because it helps the physician’s real voice travel further. Here’s a story. The patient who finally felt heard. Let me give you one last story. We’ll call the physician Dr. Patel. Dr. Patel has always been the kind of doctor who looks directly at patients when they are speaking. At least she used to be. Then came increasingly complicated documentation requirements, and gradually she found herself doing what so many physicians do: patient talking, doctor typing, patient talking, doctor clicking, patient asking something important, doctor saying, “Give me one second. While finishing a field on the screen, then her practice begins using an ambient documentation tool. She’s still responsible for the note. She still reviews it, but during the encounter, something changes. She turns away from the computer. She looks at her patient, an older woman who has been seeing her for years, and suddenly stops in the middle of the conversation. Doctor Patel asks, “Is there something wrong? The patient smiles and says, “No, I was just thinking how nice it is to see your face again. That story is illustrative, but think about what it represents. We keep talking about AI as though technology will make medicine less human. Used badly, perhaps it could, but what if we use it to do exactly the opposite? What if technology handles more of the machinery of medicine, so physicians have more time for the humanity of medicine? That’s the opportunity that interests me. Now let’s turn to our two physicians, Doctor A and Doctor B. Remember, they started in essentially the same place, same specialty, same patient volume, same clinical competence. Doctor A continues doing everything manually. Doctor B gradually delegates appropriate repetitive work to carefully selected AI tools, not clinical judgment work. Chapter 5 — Reclaiming Time, Using AI Safely, and Staying Human Dr. Barbara Hales 29:57 Doctor B saves a few minutes. Documenting, a few minutes on correspondence, a few minutes researching, a few minutes creating patient materials, a few minutes handling administrative tasks. Let’s be conservative and imagine that adds up to only 30 minutes a day, five days a week. That’s two and a half hours, over roughly 48 working weeks. That’s 120 hours a year. Think of that-a 120 hours, three full 40-hour work weeks, and that’s from saving only 30 minutes per day. If the physician saves an hour, now we’re talking about approximately 240 hours, six work weeks. So ask yourself: What would you do with six weeks of your life? Would you see more patients? Would you leave the office earlier? Would you exercise? Would you finally take the vacation you’ve postponed? Would you have dinner with your family without your laptop? Would you sit with a patient for an extra three minutes instead of watching the clock? Would you grow your practice? Would you create another revenue stream? Would you simply sleep? There isn’t a correct answer. The point is, you get to decide. Start small. If you are listening to this and thinking, Barbara, this sounds great, but I don’t even know where to begin. Don’t begin with seven things. Begin with one. Tomorrow, notice the task that makes you say, “I can’t believe I’m wasting my time doing this again. Write it down. That’s your candidate. Then ask, “Could AI draft this? Could AI summarize this? Could AI organize this? Could AI turn this into a template? Could AI help my staff do this without involving me every single time? You don’t need to transform your entire practice this month. Choose one repetitive task. Get comfortable. Measure whether it actually saves time. Then choose another. That’s how change becomes sustainable. A word about safety. Because we’re physicians, I need to emphasize something very important: convenience does not outrank confidentiality. Don’t copy protected patient information into a public consumer AI tool. Your practice needs to evaluate privacy, security, HIPAA requirements, vendor agreements, accuracy, workflow integration, and appropriate human oversight, and every clinically relevant AI-generated output needs appropriate professional review. Delegate the task, Never delegate the judgment. AI can generate extraordinarily convincing errors. So remember this: delegate the task, never delegate the judgment. That sentence may be the most important thing I say in this entire episode. If today’s episode made you look at your workday differently, do two things. First, choose one task this week that AI might be able to take partially off your plate. Don’t try to revolutionize your entire practice. Just reclaim 10 minutes, and second, subscribe to Marketing Tips for Doctors and share this episode with another physician who is still taking the laptop home every night, because every week on Marketing Tips for Doctors we talk about practical ways to build a stronger, more profitable medical practice without sacrificing the reason you became a physician in the first place. And remember, you’re one tweak away from greatness. AI won’t solve everything that’s wrong with medicine. It won’t eliminate insurance headaches. It won’t fix reimbursement overnight. It won’t replace the judgment that comes from years of training and experience. And I don’t want it to. What I want AI to replace is something very different: the unnecessary hour at the computer, the repetitive letter, the blank page, the administrative task that followed you home, the Saturday morning you were supposed to spend with someone you love, because perhaps the most exciting promise of artificial intelligence in medicine is not artificial intelligence at all. Perhaps it’s giving physicians the time to be More human, and if technology can help us do that, then I think it’s worth paying attention to. I’m Dr. Barbara Hales. Thank you for joining me on Marketing Tips for Doctors. Till next time. The post How AI Helps Doctors first appeared on The Medical Strategist.

Meet Kristen Nolan, Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines. With over a decade in corporate sales and account management, Kristen goes beyond booking guest spots to architect podcast interview marketing campaigns that turn listeners into leads and customers. Known for building authentic connections and empowering others, she balances her drive for client success with cheering her three kids at football, lacrosse, and cheer competitions around sunny Tampa, FL.  Relationships Are Currency: Cultivating Meaningful Connections to Empower Others and Achieve Success With a Busy Lifestyle Kristen Nolan has built her career on a simple truth: authentic connection drives results.With over a decade in corporate sales and account management across tech and retail, she now brings her relationship-driven approach to Interview Valet, helping transform podcast interviews into strategic authority-building opportunities that drive visibility, trust, and long-term business growth. Kristen doesn't just book guest spots; she architects comprehensive interview marketing campaigns, aligning messaging with host demographics and building conversion funnels that turn listeners into leads.Her MBA from American Military University, earned while supporting her military spouse Josh through multiple relocations, taught her to execute under pressure and adapt quickly. Off the clock, you'll find her cheering her son at football, her oldest daughter at lacrosse and cheer, or exploring Tampa with her youngest and rescue dogs Fifi and Remi.CONTACT DETAILSEmail: kristen@interviewvalet.com Business: Interview ValetWebsite: www.interviewvalet.com Social Media LinkedIN - https://www.linkedin.com/in/kristenbnolan/ Facebook - https://www.facebook.com/InterviewValet/ Instagram - https://www.instagram.com/interview_valet/ Tiktok - https://www.tiktok.com/@interview.valet X - https://x.com/interviewvaletRemember to SUBSCRIBE to Just Minding My Business on YouTube (Just Minding My Business Media @jmmbmedia) and Follow wherever you get your podcast so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Σε αυτό το νέο podcast (No 215) της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Online reputation. Δύσκολα κερδίζεται, εύκολα χάνεται», συζητάμε γιατί η διαδικτυακή φήμη μιας επιχείρησης αποτελεί σήμερα έναν από τους σημαντικότερους παράγοντες που επηρεάζουν την απόφαση ενός πελάτη. Μέσα από το παράδειγμα του «Μπαρμπουνάκου», βλέπουμε πώς οι αξιολογήσεις, οι μηχανές αναζήτησης, το website, τα social media και το περιεχόμενο διαμορφώνουν την εικόνα μιας επιχείρησης πριν ακόμη ο πελάτης έρθει σε επαφή μαζί της. Ανακαλύπτουμε γιατί οι αρνητικές κριτικές δεν είναι απαραίτητα το πρόβλημα, πώς μια σωστή απάντηση μπορεί να ενισχύσει την εμπιστοσύνη και γιατί πρέπει να ενθαρρύνουμε τους ικανοποιημένους πελάτες να μοιράζονται την εμπειρία τους. Γιατί η καλή φήμη δεν είναι θέμα τύχης: χτίζεται συστηματικά, με συνέπεια, σωστή διαχείριση και μια online εικόνα αντάξια της πραγματικής εμπειρίας που προσφέρει η επιχείρηση.

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop trying to convert your social media followers into podcast listeners, it rarely works. We are revisiting our conversation with podcast marketing expert Lauren Passell, who shares the free tactics that actually grow a show, from "podcast friends" to getting featured on Apple Podcasts!   Lauren Passell is the founder of the podcast growth company Tink Media, author of Podcast Marketing Magic and Podcast the Newsletter, and a judge for the Webby, Ambie, Signal, and International Women's Podcast Awards.   She shares:   ◼️ Why non-listeners rarely convert into listeners, no matter how big your social following is ◼️ The "podcast friends" strategy for trading free promo swaps with aligned shows ◼️ How to pitch your show to podcast newsletters the right way ◼️ Why she tells clients to spend ad budget on other podcasts, not social media ◼️ Her strategy for getting featured on Apple Podcasts by targeting underserved regions first ◼️ Why repurposing your own back catalog can outperform constantly creating new content   Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at sam@podwritten.com Please leave us a review on Apple Podcasts or Spotify.

We just Wingnit ! Sip [@1shaad__] , Nevatell [@nevatell] , & Jaytona [@jaytonasupreme] collab with Owner and Founder of the Legendary food truck turned restaurant “Wingnit SAV” , Kenneth Rouche ! The guys sit down and get to know the wizard of the best wings in the Pote ! They begin with that how & why behind the Start of WingnitSAV [@wingnitsav] , Fav Wing Flavor of All Time , Top 3 Marketing Tips for New Businesses , & When Ya Real Eater Is on the Loose .and so much more ! Stay Tuned for the Fall Grand Opening @ 79 Ross Rd Savanah, GA !Recorded 8/16/26

In this episode, Barbara discusses: Why so many viewers watch with the sound off, and why strong headlines, captions, and on-screen text are essential to stop the scroll and immediately communicate your video’s value. How trying to teach everything in one video overwhelms viewers, and why breaking complex topics into multiple short, focused clips creates a powerful, bingeable video library for patients. Why you don't need expensive cameras, microphones, or lighting to succeed, and how a simple smartphone plus clear, compassionate communication beats “perfect” production quality. How most physicians fail with video by quitting too soon, and why consistent publishing—like planting a tree—allows trust and patient relationships to grow over time. The importance of always telling viewers what to do next, whether that's subscribing, visiting your website, sharing the video, or scheduling an appointment, so every video leads to a clear next step. Key Takeaways: “Video marketing works for physicians not because it's flawless or flashy, but because it consistently delivers short, focused, clearly captioned answers to real patient questions—and always guides viewers toward a simple, obvious next step.” Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPT (244) Introduction: The Next Five Video Marketing Mistakes   Dr. Barbara Hales 0:02 The five video marketing mistakes that make patients keep scrolling. Hello, everyone, and welcome back to Marketing Tips for Doctors. Last week we talked about the first five mistakes physicians make with video marketing. Today we’re going to cover the next five, and I have to tell you, some of these surprise me, not because I did not understand marketing, but because I’ve been learning short-form video myself. Sometimes the smallest changes make the biggest difference. So let’s jump right in. Mistake #6: Forgetting That Many People Never Hear a Word You Say   Mistake number six: forgetting that many people never hear a word you say. This may be the most overlooked mistake in video marketing. Many people watch videos with the sound turned off. Think about your own habits. You’re sitting in a waiting room. You’re standing in line at the grocery store. You’re waiting to board an airplane. You don’t want to disturb the people around you, so you scroll silently. Now imagine a physician appears on your screen. They are obviously talking, but there are no captions, no headline, no text. Nothing tells you why you should stop. What happens? You keep scrolling, not because the doctor wasn’t knowledgeable, not because the information was not valuable. You simply had no idea what the video was about. Now imagine that same video begins with large text that says, “Three signs your blood pressure may be too high, or, “The biggest mistake patients make after knee replacement. Suddenly, you know exactly why you should stay. Captions don’t simply help people hear you; they help people understand you before they ever turn the sound on. Think of on-screen text as the title on the cover of a book. Without the title, many people never bother opening the book. Mistake #7: Trying to Teach Everything in One Video   Mistake number seven: trying to teach everything in one video. Here’s another mistake I see all the time. Doctors try to explain everything. We want patients to understand the whole picture. That’s wonderful inside the exam room. It’s not wonderful in a 92nd video. I remember working with a physician who wanted to make a video about high blood pressure. He covered how blood pressure works, every medication, diet, exercise, complications, kidney disease, stroke, heart attacks, everything. It was an outstanding lecture. It was also far too much for one video. Now imagine a different approach. One video answers one question: Does high blood pressure have symptoms? Another asks: Why do I need medication if I feel fine? Another: Three foods that quietly raise blood pressure. Instead of one overwhelming lecture, you’ve created an entire video library. Patients can watch exactly what they need, and every video becomes another opportunity for someone to discover you. Mistake #8: Thinking You Need Expensive Equipment   Mistake number eight: thinking you need expensive equipment. Let me save you some money. You probably don't need another camera. You probably don't need another microphone. You probably don't need another light. You definitely don't need to wait until everything is perfect. The smartphone in your pocket can produce remarkable videos today. Better equipment will help eventually, but better communication will help far more. People forgive average video quality; they rarely forgive boring content. Focus on helping people. The technology can improve later. Mistake #9: Quitting Before the Results Show Up   Mistake number nine: quitting before the results show up. Here's one of the biggest reasons physicians fail with video: they stop. They record three videos, maybe five. They don't go viral. They don't receive hundreds of comments, so they conclude video marketing doesn't work. Imagine planting a tree. Would you dig it up after one week to see if the roots were growing? Of course not. Trust grows exactly the same way. One helpful video, then another, then another. Months later, patients begin saying, “I've been watching your videos. Those are some of the most rewarding words you'll ever hear, because by then the relationship has already begun. Mistake #10: Never Telling People What to Do Next   Mistake number 10: never telling people what to do next. You've educated someone. You've answered their question. They've watched until the end. Now what? Too many physicians simply stop talking. Don't make people guess. Invite them. If you'd like more practical medical advice, subscribe. To learn more, visit my website. If this helped you, share it with someone you care about. If you're looking for a physician, schedule an appointment. Every good conversation has a next step. Your videos should too. Lesson: Focus on Communication, Not Technology   Here's something I learned recently. I spent far too much time trying to make a better editor. Then I realized that's not my job. My job is to communicate. Dr. Barbara Hales 7:47 Technology can help me edit. Only I can bring my expertise, stories, personality, and compassion. Don’t let the technical side keep you from helping people. This Week’s Challenge: Record One Helpful Video   This week’s challenge: Record one video, answer one patient question, and keep it under two minutes. Don’t aim for perfection. Aim for helpful. Press, publish. Then next week, do it again. The Real Purpose of Video Marketing   Video marketing isn’t really about cameras. It isn’t about software. It isn’t about algorithms. It’s about becoming the physician people already know and trust before they ever walk through your door.   Closing: Communicate With Purpose   Thank you so much for spending part of your day with me. If you enjoyed today’s episode, I’d really appreciate it if you’d subscribe to Marketing Tips for doctors. Every week, I share practical strategies to help physicians attract better patients, build stronger practices, and enjoy medicine again. Until next time, keep communicating with purpose, because every question you answered today may change someone’s tomorrow. The post The Mistakes That Make You Scroll first appeared on The Medical Strategist.

Σε αυτό το νέο podcast (No 214) της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Μουντιάλ. Η εντεκάδα… του μάρκετινγκ!», φτιάχνουμε τη δική μας πρωταθλήτρια ομάδα του μάρκετινγκ, αντιστοιχίζοντας τα σημαντικότερα μέσα και εργαλεία του σε θέσεις μιας ποδοσφαιρικής ενδεκάδας. Από την τηλεόραση και το ραδιόφωνο μέχρι το SEO, το Content Marketing, το TikTok, το Instagram και το Performance Marketing, ανακαλύπτουμε τον διαφορετικό ρόλο που παίζει το καθένα στην επιτυχία μιας μάρκας. Γιατί, όπως και στο ποδόσφαιρο, το κύπελλο δεν το κερδίζουν μόνο οι εντυπωσιακοί «επιθετικοί», αλλά μια ολοκληρωμένη και ισορροπημένη ομάδα. Το ίδιο ισχύει και στο μάρκετινγκ: το σωστό marketing mix είναι αυτό που τελικά φέρνει το αποτέλεσμα.

In this episode, Barbara discusses:    Dr. Barbara Hales explains why video is a powerful way for physicians to connect with future patients where they already are—on platforms like YouTube, Facebook, Instagram, TikTok, and LinkedIn.  Dr. Barbara Hales shows that physicians already have endless video topics by turning common patient questions into short, helpful content.  Dr. Barbara Hales warns against waiting for perfection and urges doctors to start recording imperfect but useful videos instead of obsessing over equipment or appearance.  Dr. Barbara Hales emphasizes speaking in simple, patient-friendly language (not like a medical lecture) and getting to the point quickly to keep viewers from scrolling away.  Dr. Barbara Hales highlights the importance of focusing on the patient (not the doctor's credentials) and using strong visuals and demonstrations so videos build trust and are memorable.   Key Takeaways:  “Video works for physicians not because it's perfectly produced, but because it quickly, simply, and visually answers the patient's real questions in a way that feels personal, trustworthy, and focused on them.”  Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPTION (243)   Chapter 1: Why Video Matters for Physicians  [0:00:02 – Dr. Barbara Hales] Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today we are going to be discussing something that has become one of the most powerful marketing tools available to physicians: Video, but ask yourself why your medical videos aren’t working. Today, we’ll discuss the first five mistakes most physicians make.  [0:00:38 – Dr. Barbara Hales] Before you think, I don’t have professional cameras. I don’t know how to edit. I don’t have enough time, or I hate seeing myself on camera. I want to tell you a little story, because over the last few weeks, I’ve been learning something completely new, not medicine, not practice management, not marketing strategy. I’ve been learning how to create short-form videos, and let me tell you, it has been humbling. I honestly thought the difficult part would be coming up with ideas. It wasn’t. The difficult part was editing. One afternoon, I spent hours trying to edit what should have been a very simple product video. Hours. I watched tutorials. I clicked the wrong buttons.  [0:01:45 – Dr. Barbara Hales] I undid things I had just done. At one point, I honestly wondered if I was ever going to finish. Then I had a realization: I don’t need to become a professional video editor. I don’t need to look like it was made by a professional. I need to become a better communicator.  [0:02:14 – Dr. Barbara Hales] Those are two completely different skills. Technology can help me edit. Only I can communicate with authenticity, and I realize something else. If I felt overwhelmed, imagine how many positions feel exactly the same way. So, if you’ve been putting off video because it seems complicated. This episode is for you. Why now? Let’s start with a simple question: Why should physicians even bother making videos? Because that’s where your future patients are. Years ago, people searched Google. Today, they search Google, YouTube, Facebook, Instagram, TikTok, even LinkedIn.  [0:03:15 – Dr. Barbara Hales] Patients don’t just want information anymore; they want connection. They want to know what kind of doctor you are. Will you explain things clearly? Will you listen? Will you make them feel comfortable? Video answers all of those questions before they ever schedule an appointment. Here’s another reason: you already have an unlimited supply of content. Every single day, patients ask you questions-questions you’ve answered hundreds of times, questions that seem routine to you-but those same questions are brand new to someone hearing the answer for the first time.  [0:04:06 – Dr. Barbara Hales] Should I worry about this symptom? Why do I need this medication? How long will recovery take? Can I exercise after surgery? What’s normal? What isn’t? Those aren’t just questions. Those are videos. Seasonal illnesses, flu season, travel medicine, heat exhaustion, spring allergies, sports physicals, Heart Month, Breast Cancer Awareness Month, Diabetes Awareness Month. The ideas are endless, which brings me to what I think may be the most important sentence in today’s episode. Every question you answer in the exam room today. Is probably being typed into Google, YouTube, Facebook, Instagram, or TikTok by hundreds, if not 1000s, of people tonight. Then think about it.  [0:05:16 – Dr. Barbara Hales] Those questions, the ones that have become second nature to you, they’re exactly what people are searching for. They’re looking for answers. They’re looking for reassurance, and perhaps most importantly, they’re looking for someone they can trust.    Chapter 2: Mistake 1 – Waiting for Perfection  [0:05:35 – Dr. Barbara Hales] If you’re the physician consistently providing those answers, you’re not just creating videos; you are building relationships before the first appointment ever happens. Now, let’s talk about the first five mistakes I see physicians make with video marketing. Mistake one: waiting for perfection. Let’s start with the biggest mistake of all: waiting until everything is perfect. I understand why physicians do this.  [0:06:15 – Dr. Barbara Hales] We’ve trained to strive for precision. In medicine, details matter, accuracy matters, getting it right matters. So naturally, we carry the same mindset into marketing. We think, I’ll record a video after I buy a better camera. I’ll start once my office is renovated. I’ll wait until I learn how to edit. I’ll do it when I lose a few pounds. I’ll do it when I feel more comfortable on camera.  [0:06:52 – Dr. Barbara Hales] Can I tell you something? Your future patients aren’t waiting for perfection. They’re waiting for someone who can answer their questions. Patients don’t expect Hollywood. They expect honesty. They expect clarity. They expect someone who feels genuine. Ironically, sometimes the videos that perform the best are the ones that feel the least polished. Why? Because they feel real. People connect with people, not perfection.  [0:07:37 – Dr. Barbara Hales] If you keep waiting until every detail is perfect, you’ll still be waiting a year from now. Instead, record one helpful video, learn from it. Record another. Your first video isn’t supposed to be your best video. It’s simply supposed to be your first. Mistake two: talking like you’re giving a medical lecture. Once physicians finally press record, many make the same mistake. They forget who they’re talking to. You aren’t speaking to your colleagues. You’re speaking to Patients; patients don’t want to feel like they’re sitting through grand rounds. They want someone who can explain complicated information in a way that’s reassuring and easy to understand.    Chapter 3: Mistakes 2 & 3 – Overly Technical and Too Slow to the Point  [0:08:36 – Dr. Barbara Hales] One of my favorite communication tests is this: Could a high school student understand what you’re saying? If the answer is yes, you’re probably communicating well. Simple doesn’t mean you’re dumbing things down. Simple means you’re making knowledge accessible, and that’s one of the greatest gifts a physician can offer. Mistake three: taking too long to get to the point. You know this is something that we’ve all done at one point or another.  [0:09:12 – Dr. Barbara Hales] Now let’s talk about attention. Years ago, people would patiently watch an introduction. Not anymore. Today you’re competing with 1000s of videos. If your opening doesn’t answer one question, why should I keep watching? People simply scroll instead of beginning with “Hello everyone, I’m Dr. Smith.  [0:09:40 – Dr. Barbara Hales] Try beginning with three reasons your blood pressure medication may not be enough, or the biggest mistake I see after knee replacement surgery, or if you wake up with headaches every morning, don’t ignore the. Lead with the problem. Curiosity is one of the most powerful marketing tools you’ll ever use. Mistake number four: making the video about you instead of the patient.    Chapter 4: Mistake 4 – Making the Video About You, Not the Patient  [0:10:20 – Dr. Barbara Hales] Here’s another trap physicians fall into. They spend the first minute talking about themselves, where they trained, how many years they practiced, their credentials. Now, don’t misunderstand me. Credentials matter, but not in the first 30 seconds. Patients are thinking about one thing: themselves, their symptoms, their concerns, their questions. Meet them where they are, instead of saying, “I’ve been practicing medicine for 25 years. Try saying, “Here’s something every patient should know before. See the difference. The first sentence is about you.  [0:11:13 – Dr. Barbara Hales] The second sentence is about them, and that’s where trust begins. Let me tell you something I’ve observed over the years. I’ve worked with physicians who had nearly identical credentials, excellent schools, board certifications, years of experience. Yet one physician always seemed to have a waiting room full of new patients, while another struggled.  [0:11:44 – Dr. Barbara Hales] Why? Because patients don’t choose the doctor with the longest resume; they choose the doctor they feel they already know. Video creates familiarity. It lets patients experience your personality, your communication style, your compassion before they ever walk into your office. By the time they arrive for that first appointment, it doesn’t feel like they’re meeting a stranger. It feels like they’re meeting someone they’ve already come to trust-that’s the real power of video. It isn’t views. It isn’t likes. It isn’t algorithms. It’s trust.    Chapter 5: Mistake 5 – Not Using Visuals and Overcomplicating Production  [0:12:34 – Dr. Barbara Hales] Now, let’s talk about something I learned myself over the last few weeks. Video isn’t just about talking; it’s about showing. As physicians, we’re comfortable explaining things, but sometimes a simple visual explains more than a five-minute conversation. If you’re talking about knee pain, show a model of the knee. If you’re discussing skin cancer, show videos or diagrams when appropriate. If you’re explaining how to use an inhaler, you guessed it. Demonstrate it.  [0:13:18 – Dr. Barbara Hales] People remember what they see, not just what they hear. I’ll give you a personal example. Recently, I was creating a short product video. The first version, honestly, it wasn’t very good. I simply filmed the product and started talking. It looked flat, so I stopped and asked myself, “How can I tell the story before I even say a word? The product happened to contain coconut, lime, and verbena. Instead of just placing the bottle on a table, I got a coconut.  [0:14:01 – Dr. Barbara Hales] I cut it in half so you could see the inside. I placed fresh limes around the bottle. I put the bottle on a large natural rack, and I positioned everything beside a small palm tree. Suddenly, the video had a completely different feeling. Before I ever opened my mouth, the viewer already understood the product’s tropical theme. That experience reminded me of something we sometimes forget: video is visual. Every image should reinforce your message.  [0:14:45 – Dr. Barbara Hales] Now, here’s the funny part. I actually drove around my neighborhood looking for the perfect little palm tree. After all that searching, I came home, walked into my backyard, and realized I. I already had the perfect palm tree growing there.  [0:15:03 – Dr. Barbara Hales] Sometimes marketing is like that. We spend so much time looking for complicated solutions that we overlook the resources we already have. The same thing happens in medicine. Physicians often think they need expensive cameras, a professional studio, or a production company.  [0:15:26 – Dr. Barbara Hales] Most of the time, what they already have is enough. One of these: a smartphone, good lighting, knowledge that helps people, and the willingness to press record-that’s where great video marketing begins. Not with expensive equipment, but with thoughtful communication.  [0:15:51 – Dr. Barbara Hales] So today we’ve covered the first five mistakes that keep physicians from creating videos that connect with patients. Next week, we’re going to explore five more mistakes that can quietly destroy even a great video. We’ll talk about captions, why many viewers never hear a word you say, how to keep people from scrolling away, and the simple changes that can dramatically increase engagement. I think you’ll be surprised by how much difference those small details can make. So for this week, I’d like you to find one video you’d like to make and put it in the comments below. Okay, see you next week. The post 5 Video Mistakes You Make first appeared on The Medical Strategist.

Send us Fan MailΣτο 196ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Η κατάλληλη στιγμή για να ακολουθήσετε τα trends» μιλάμε για το κρίσιμο ερώτημα του timing: πότε αξίζει πραγματικά να επενδύσετε σε ένα trend και πότε κινδυνεύετε είτε να βρεθείτε πολύ νωρίς είτε πολύ αργά. Μέσα από μια προσωπική ιστορία από την εποχή των Flash websites και με πρακτικές συμβουλές για επιχειρηματίες και marketers, εξετάζουμε πώς μπορεί κανείς να εντοπίσει τη στιγμή λίγο πριν από το σημείο καμπής — εκεί όπου ένα trend αρχίζει να αποκτά πραγματική δυναμική.

Στο 213ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο  «Το επιχειρείν… εστί φιλοσοφείν!», συζητάμε πώς η σοφία των αρχαίων Ελλήνων φιλοσόφων παραμένει διαχρονικά επίκαιρη και μπορεί να αποτελέσει πολύτιμο οδηγό για κάθε σύγχρονο επιχειρηματία. Μέσα από πέντε χαρακτηριστικά αποφθέγματα των Πλάτωνα, Επίκτητου, Ηράκλειτου, Βίαντα και Σωκράτη, ανακαλύπτουμε ότι η επιτυχία στις επιχειρήσεις δεν εξαρτάται μόνο από τη στρατηγική και τους αριθμούς, αλλά και από τη νοοτροπία, την προσαρμοστικότητα, την ηγεσία και τη διαρκή διάθεση για μάθηση.

In this episode, I break down four pieces of marketing advice I used to treat as law and explain why they stop working for me, and for my small business clients.  I've replaced them with a simpler approach built on audience fit, owned channels, and small tests that let the results guide the next move instead of trends or best practices. Have a listen!Send us Fan MailSupport the showShow Notes  

Send us Fan MailΣτο 197ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Πώς να τιμολογείτε σωστά αυτό που πουλάτε» μιλάμε για έναν από τους πιο κρίσιμους αλλά και πιο παρεξηγημένους μηχανισμούς του marketing: την τιμή. Με αφετηρία μια χαρακτηριστική ιστορία από τον κόσμο της τέχνης, εξετάζουμε γιατί η τιμή δεν είναι απλώς ένας αριθμός αλλά ένα ισχυρό μήνυμα προς την αγορά, και παρουσιάζουμε έξι βασικές αρχές που μπορούν να βοηθήσουν επιχειρηματίες και επαγγελματίες να τιμολογούν πιο στρατηγικά τα προϊόντα και τις υπηρεσίες τους.

Send us Fan MailΣτο 195ο podcast της στήλης Business & Marketing Tips της με τίτλο "Φράσεις marketing - σκέτες παγίδες", μιλάμε για τις λέξεις του μάρκετινγκ που όλοι χρησιμοποιούμε, αλλά συχνά χωρίς ουσία.Με αφορμή ένα πραγματικό περιστατικό από παρουσίαση διαφημιστικού σποτ και τη φράση «Θέλω λίγο περισσότερο branding», αναλύουμε όρους όπως «360° στρατηγική», «viral video», «πελατοκεντρική προσέγγιση», «engagement» και «rebranding».Πότε αποτελούν στρατηγικά εργαλεία και πότε μετατρέπονται σε επικίνδυνα buzzwords που αποπροσανατολίζουν από το βασικό ζητούμενο: τα πραγματικά αποτελέσματα.Less buzzwords. More results.

Send us Fan MailTrying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:Where are my best clients making buying decisions?Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.In this episode, you'll learn:Why you don't need to be on every social media platformHow to determine where your ideal clients actually make purchasing decisionsThe importance of consistency over constant expansionHow to know when a platform is worth investing your time inWhy your current clients are your best source of marketing researchPractical ways to build a marketing routine that supports your business instead of taking it overAli also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.Connect with Ali RaymerLinkedIn: linkedin.com/in/alipicturethistravelWebsite: www.peaceandpearltravel.comIf you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode, Barbara and Neil discussed the following: Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale.  They discuss how Facebook charges per 1,000 views(CPM) rather than per click, and what that means for setting and spending a daily budget.  Neil shares the story of launching Scotland's biggest health and fitness exhibition, nearly failing, and then saving and scaling it purely through Facebook ads.  They compare Google Ads vs. Meta (Facebook/Instagram) Ads for physicians, recommending Google for high-intent cold traffic and Meta primarily for remarketing, then broader cold traffic once scale is needed.  They cover practical advertising guidance for doctors—starting around $20/day, using metrics like link click-through rate, balancing warm vs. cold campaigns, and choosing a proven ads expert with a strong track record and longevity in the field.    Key Takeaways:  “Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there.” – Neil Shoney Connect with Neil Shoney:  Instagram:  neilshoneymac  Facebook:  www.facebook.com/neilshoneymac  Business website: neil-maclean-marketing.mykajabi.com  Show website:   www.MarketingTipsForDoctors.com  Spotify:  The Shoney show  Apple Podcasts: The Shoney show  YouTube: Neil ‘Shoney’ Mac  LinkedIn: www.linkedin.com/in/neilshoneymac  Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPT (242)   Chapter 1: Introducing Neil Shoney and the Promise of Scalable Ads  0:00 | Dr. Barbara Hales  [0:00:01] Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales, and today we have with us a very interesting character by the name of Neil Shoney. Neil is an ad strategist and go-to expert for service-based businesses that want a simple, proven, scalable Facebook ad system that consistently brings in premium clients. With 13 years of running ads and over 3,000 service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across different service industries. Because, unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach. After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks, including his 25-5 method, that helps service providers install a functioning, profitable ad system in days, not months, that they can turn on or off like a tap, whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting six-figure months through ads. Welcome to the show, Neil.  [0:01:44] Neil Shoney: Thanks much for having me, Barbara. Appreciate you.  [0:01:47] Dr. Barbara Hales: Could you explain the 255 method?     Chapter 2: The 255 Method—Two Campaigns, Five Audiences, Five Ads  1:51 | Neil Shoney     [0:01:51] Neil Shoney: Sure. The 255 method is at the heart of it, just a testing method for running advertising. So the majority of the time when a practice runs advertising through Facebook and Instagram or any other ad platform for that matter, they typically run what I call a one-one-one method. That is one campaign going to one audience with one ad, and there’ll definitely be people listening right now who are just like nodding along with bigger eyes, going, “That is exactly what I’m doing right now. I see it all the time, and what you have in that situation is you’ve basically taken your best guess at every single step of creating that campaign. So you’ve written the ad copy, and you’ve hoped that it’s going to be great. You’ve chosen your image or your video, and you hope that it’s going to be great. You’ve chosen your audience, and you hope that it’s going to be the right one. But with the Shony 255 method, we do it this way: first, we run two campaigns rather than one. First of all, you’ve already doubled your chance of finding a winner because not both of them have to be winners. You can find a winner and a loser, and then put all your eggs into one winning basket. Those two campaigns that we split out-one is for warm, and one is for cold. That’s people who know who you are and people who don’t know who you are. That’s the first step that a lot of practices get wrong. They only target people who have never heard of them before, who may not even be in the market, and yet you could put a very small amount of ad spend behind people who have already visited your social media pages, your website, etc., and simply get back in front of those people and have really, really high conversion rates. The first step there is two campaigns rather than one. The second step of the 255 method is where the first five comes in, and that’s five audiences rather than one. And so, quite simply, instead of, you know, saying people interested in this one thing and taking your best guess, you get the great opportunity to choose five different interests that somebody might have, or five different demographic targeting tools that we can choose from, and you don’t have to be right 100% of the time. You actually only need to be right once out of the five. Now, when we set this up, we hope that all five are fantastic. That’s great for scale. But if four of them are, you know, they just don’t work. That’s absolutely fine. We can turn off those audiences. We found our winner, and we can push all the budget towards the winner. And then the final step of the 255 method is the final five: having five ads rather than just one. And there are two reasons for this. Number one is it’s also great to find winners and losers inside your ads, and you know the things that don’t work. You can turn them off. People never have to see them ever again, and you can push all the budget towards the winners. But there’s a second reason as well, and you’ve probably experienced this yourself, Barbara, and so will so many people who are listening right now. Is that you show any level of interest in something that you see via an ad? You might not even click through to the website, but if you stop scrolling, you hit the see more button, you read it, or you watch the video, and then you start seeing the ad over and over and over again. That’s Facebook basically saying this person is interested in this, but they didn’t take the action that the advertiser wanted them to take, which is to click through, request a callback, book an appointment, whatever it may be. Now, if you set up your ads the way that 98% of people do, a 111 campaign, then Facebook’s only option is to show the same ad to the same person over and over and over again, but if you have five ads, they’ll show them ad number two, then ad number three, then ad number four, and it helps to re-engage people and get more people to take action.  [0:05:53] Neil Shoney: So it’s a testing method to find winners and losers, and rather than just, you know, throwing something against the wall, and it’s either going to stick or it’s not. It gives you a much higher probability of running a successful campaign. Mathematically, there are 50 variations there, so there’s 50 chances to find a winning variation, and it allows for a lot of scalability because if you have multiple audiences that become successful and multiple ads that are successful, then there’s a lot of opportunity to increase the spend on the front end to get much more out the other side.  [0:06:27] Dr. Barbara Hales: What a great idea! So, do the clients get charged by Facebook for someone clicking on View More, or only if they click through?     Chapter 3: How Facebook Bills and Neil's Origin Story with Ads  6:45 | Neil Shoney     [0:06:45] Neil Shoney: Actually, with Facebook and Instagram, the way that it works is you’re charged per 1000 views, so it’s not charged based upon clicks and not clicks and things like that. As Google says, they are cost per click, and you know you’re charged whenever somebody clicks on the ad; technically, Google is still doing cost per 1000 views. They’re just choosing to send the billing notification once somebody has clicked. So it’s smart marketing on their side because they get to say You only pay if somebody clicks. People are going to click, so you’re going to pay anyway. But with Facebook, they have a cost per 1000 views, which is different for everybody. It depends on the ad, how many people you’re targeting, and who’s inside those audiences. But technically, you know, you set a daily budget, so it could be $10 a day, it could be $100 a day, it could be $1,000 a day, depend upon the size of the business, and you’re going to most likely spend what you set as a budget, as long as there’s a big enough audience there for Facebook to target.  [0:07:47] Dr. Barbara Hales: How did you get into this originally?  [0:07:50] Neil Shoney: Well, I actually 1314 years ago, something like that. I started Scotland’s biggest ever health and fitness exhibition, and I came straight out of university. I’d studied sport and exercise science. I always knew I was going to be entrepreneurial, and I just thought everybody would buy into my idea: a huge event at Scotland’s biggest venue, with a break-even of about 4,000 tickets needing to be sold for the weekend. I just thought that everybody would hear about it and think it would be incredible, and I ended up signing my life away with no money in the bank, hundreds of 1000s of pounds, or hundreds of 1000s of dollars, I should say, of contracts to be able to put on this massive show. And about five months into advertising, we’d sold around, you know, 50 tickets at $12.50  [0:08:48] Dr. Barbara Hales: That’s pretty scary.  [0:08:50] Neil Shoney: Yeah, it was pretty scary. We were about four and a half months out from the show itself, and everybody was knocking their doors down for outstanding invoices and different things, and to be honest, going to Facebook ads was like a last roll of the dice. I’d already done everything that everybody does in the marketing space when they’re bootstrapping, which is posting lots on social media, cold outreach, finding email addresses on Google, sending emails to personal trainers and all sorts. No matter how hard I worked, nothing was clicking. And when I ran Facebook ads, I ended up doing something very similar to the Shony 255 method. And I think it was just a bit of luck that I went down that route of being like, “Oh, I can test out different audiences. I can test out different ads. That’s how that feels safer. So I just did that. That was the way that I set them up in the first place, and I ended up spending. I think it was around, you know, like $50 or something in the first few days, and I had returned somewhere in the region of I think it was 150 Or $250 something like that, in sales, and it was just this like penny drop moment where I was like, “Wow, I can track how much money I put into this thing, how much money comes out the other side, and if I know how much I need to put in to get something out, something specific out the other side, I can basically choose how many tickets I want to sell, as long as I have the cash flow, of course, to be able to reinvest into the ads, and that’s what we did. And we ended up not just selling, you know, more tickets, but we ended up almost hitting our target for tickets sold four and a half months later. The show was a big success. We ended up scaling it over the next four years, and then selling it to the country’s biggest event organizers. And we never ran TV ads, billboards, or radio advertising, as all of these big exhibitions do. We just ran Facebook ads, and that was it. So I never planned to teach anybody Facebook ads. I just tried to use it to save myself from a terrible situation.  [0:11:05] Dr. Barbara Hales: Well, what a great story that was. Thank  [0:11:09] Neil Shoney: you.     Chapter 4: Google vs. Meta Ads and Leveraging Instagram Targeting  11:09 | Dr. Barbara Hales     [0:11:09] Dr. Barbara Hales: When it comes to physicians, is it better for doctors to use Google Ads, Meta Ads, or both?  [0:11:18] Neil Shoney: I would always lean into Google first if you’re doing cold prospecting. People who don’t know who you are, because of course people are going to go to Google or AI now as well. But Google’s still the frontrunner by a long shot. People are going to go to Google to find the providers that are close to them for the specific problems that they have, and so albeit that Google Ads cost significantly more to get in front of 1000 people, it’s so high intent that if it’s set up correctly, then you end up getting a very high percentage of people who click on your ads going all the way through to creating a booking with Facebook, the the next best step, or Facebook and Instagram, we should probably talk about them collectively because it’s the same ad platform. The best thing you can do if you’re on a low budget and you’re sort of just starting out with advertising for your practice is use it first and foremost for remarketing, so you can take your Facebook pixel and drop it onto your website. You can also create audiences of anybody that visits your Facebook or Instagram page, which some people may do before deciding to book with you as well. And we can create these audiences of people that already know who you are, and we can advertise to those people. And so, if you wanted to make the best use of your ad dollars, it would be Google first. It would be Facebook remarketing second, and then I would use Facebook and Instagram more broadly for cold traffic as your third step. So that would be once you already feel that you’ve already significantly scaled the first two; that’s where you go to find more customers at scale.  [0:13:12] Dr. Barbara Hales: When someone advertises on Facebook, does it automatically go to Instagram as well, or do you have to request that? No,  [0:13:20] Neil Shoney: No, automatically. You would actually have to uncheck some boxes to stop it happening.  [0:13:26] Dr. Barbara Hales: Why would you want to?  [0:13:27] Neil Shoney: No, you wouldn’t.  [0:13:31] Dr. Barbara Hales: And people on Instagram would see the ads even if they don’t follow you.  [0:13:36] Neil Shoney: Yes, absolutely. So anybody who is within your targeting can see your ads, so you can target people based upon, of course, age, gender, location. Which, of course, location is going to be very important for local practices. But you can also do some targeting based around certain things like their interests, and you know some things as well, like you can target people based upon not just whether they’re a parent or not. You can target them based upon how old their kids are. Like Facebook has a lot of data, and it feels accurate, and there’s a lot that you can do with the targeting tools.     Chapter 5: Budgets, Metrics, and Warm vs. Cold Campaign Strategy  14:19 | Dr. Barbara Hales     [0:14:19] Dr. Barbara Hales: Well, that’s a great idea. When a physician is considering ads, let’s say it’s a new practice, or he is providing a new service or a product that he didn’t have before, what do you advise them to spend on a daily basis for their budget?  [0:14:39] Neil Shoney: So I actually suggest that everybody starts at just around $20 per day with any campaign, and that may sound to some people like, oh, it’s just plain small. The reason I say $20 per day is because Facebook, Instagram, Google-they learn so quickly. If you’ve ever been told by an agency the reason. The reason that you’re not getting results is that you’ve not spent enough, or because Facebook and Instagram take a really long time to learn. It’s actually their calling card: they don’t know how to get you results. Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there. As soon as you have a positive ROI, that is the point at which we start the scaling process. So we don’t go with the mindset of your budget for the month is you know $2,000 So let’s figure out how much we need to spend per day to spend $2,000 The target’s not to spend $2,000 The target’s to find winners that bring in more revenue than you spend, and then you can start to scale towards spending $2,000 and that that’s the safest way to do  [0:16:08] Dr. Barbara Hales: it. How can you differentiate between not getting responses because people aren’t interested in you versus it just not being a good ad that needs to be changed?  [0:16:19] Neil Shoney: Yeah, well, there’s a couple of things. There, there’s a million different stats on the Facebook Ads dashboard, but there’s one that most people don’t even know exists. But it’s actually almost the tell-all of whether the ad is resonating with people or if it’s a landing page issue, like getting people to take action when they actually get to your website, and that is link click-through rate. So there are two. There’s one that’s just click-through rate, and there’s one that’s link click-through rate. That one is what percentage of the people who see your ads actually click the button to go to your website, right? So it’s not, you know, hitting the like button, commenting, or seeing more. That’s click-through rate. Link click-through rate, however, is people actually clicking to leave Facebook after they’ve read your ad. Now, if it’s over 1%, we typically say there’s nothing wrong with the ads. The ads are doing their job. It’s getting people to stop scrolling, to read, and to leave Facebook. If you’re not getting inquiries on the next page, we then focus on the page and how do we get more people to take action there? If, on the other hand, you’ve got an ad that is, you know, 0.5%, then we’re quite far off where we need to be in terms of the link click-through rate. Then that’s when I would look at the advert itself and say, how do we get more people’s attention? How do we get more people to take action from the ad?  [0:17:53] Dr. Barbara Hales: Are ads best for cold prospecting or remarketing to people who hit my website? If both, how can this be maximized for the biggest ROIs?  [0:18:07] Neil Shoney: Well, both of them have their place in terms of what we would want anybody to be running. You know, like one month after working with us, for instance, we would want everybody to be running both, because there’s your warm campaign, your remarketing, which is fantastic for a small spend and a high ROI. That’s amazing, but there’s only so many people in there, so there’s only so far you can scale with that. And once you’ve kind of maximized that side of things, if you want to grow faster and acquire clients faster, you have to go out into the cold market. You have to go out and find more customers that may be out there. So, in terms of what’s more important, I suppose to start off, if you’re not advertising at all right now, I would say the warm side of things, the remarketing. But if you’re really serious about scaling, then both of them are very important to make scale happen as quickly as possible.     Chapter 6: Small Budgets, Getting Help, and Choosing the Right Ads Expert  19:12 | Dr. Barbara Hales     [0:19:12] Dr. Barbara Hales: What would you say to someone who says to you, you know, I don’t really have a budget, you know, so I haven’t been advertising, and you know, is it worth it? You know, is it definitely going to work, or am I just going to be throwing money in the air?  [0:19:28] Neil Shoney: Well, a couple of things. The first thing is, you don’t have to start off with a high budget, like I was saying. You can start at a small budget. You can see what happens with the ads. Just like my story with the events business 14 years ago: if it hadn’t worked, if I hadn’t sold tickets in that first week or a week or two weeks, I wouldn’t have continued spending money on it. But because I spent a small amount of money and made significantly more back, it gave me the opportunity to scale into that thing. The second thing is don’t go into it without some sort of guidance. And I don’t even mean that you need to work with somebody like me. Like you can go onto YouTube. Like you can go onto YouTube and at least get some tips and direction around how to do certain things, like for instance, some people right now will be going. How do I set up warm retargeting? How do I set up these warm audiences? I’ve literally got a YouTube video inside the ads dashboard where I set them all up. So, like you, you don’t have to go into this completely blindly, even if you don’t want to invest in, you know, courses and agencies and things like that. So do some research. Don’t just throw something against the wall and then determine that it doesn’t work. There are things that need to happen to make advertising successful, but a lot of it’s out there on YouTube.  [0:20:56] Dr. Barbara Hales: As a doctor, if I was looking for somebody to just do it, I didn’t want to get involved. I just want them to do it. How? What criteria do I use to pick the right one? How do I recognize who is you know going to do it for me versus someone who you know read a course last weekend and doesn’t really keep doing?  [0:21:18] Neil Shoney: Well, track records are really a really big thing. How long have they been doing it? It’s a massive one. So I mean, we have just an absolute crazy amount of testimonial videos, and if anybody ever goes through, like, my Instagram or whatever, every few days it’s another testimonial video or something that a client sent us or whatever it may be, and we’ve done that for like 10 years here, just like churning it out. So when you go on our landing pages, it’s sometimes like 120 videos that are on that page. So, like, what type of results have they got for clients is number one, but the second one is how long have they been doing this for? And the reason why that’s so important is Facebook and Instagram are changing all the time, and so if they only had the ability to be able to run advertising successfully in a pocket of time, when they had a system that worked with the Facebook algorithm today, for instance, as soon as Facebook announces two months from now that they’ve changed the algorithm, are they going to be savvy enough to be able to do the appropriate testing to figure out how to continue having their clients win in the new environment? So time in the game is also as important as the results that they’ve been getting most recently.  [0:22:37] Dr. Barbara Hales: It does seem so unfair, though, that you know, like if we catch your game, you’re going to change it.     Chapter 7: Regaining Targeting Control, Video Tips, and How to Reach Neil  22:41 | Neil Shoney     [0:22:41] Neil Shoney: Yeah, they do it all the time, and they’ll always tell you that it’s because they want to help you. They don’t. They want to find plenty of ways to get you to spend more money. So that’s what the most recent algorithm update was all about. It was, hey, you don’t need to think about targeting anymore. Just let us choose the targeting, and we’ll find the right people for you, and that’s going to really help you get results. It hasn’t played out like that at all. What it turns out is that Facebook has lots of inventory for people you’re not trying to get in front of, and now they have permission from you to spend all of your ad dollars on those inverted commas, low-quality leads, if you will. So there are ways that you can take back control of your ads. There’s a button. This is probably one of the best tips I can give anybody on this podcast, by the way, because a lot of you are running localized businesses. So there are two big reasons.  [0:23:42] Dr. Barbara Hales: Okay, because the next question I have for you, so you could put it in there, is for someone that is, you know, has heard you and said, okay, you’ve convinced me. I’m going to dip my toe in the waters. What are two helpful tips that you could give to our listeners that they could implement right away?  [0:24:04] Neil Shoney: So this is the biggest one for anybody that runs a localized business in general, which is when you’re setting up your adverts, and you get to the second step. There are only three steps: campaign, ad set, and, for ease of understanding, that’s your audience who is going to get to see your ad. And then there’s a third step, which is setting up the ad itself. That’s the thing people are going to see. That middle step, right now, it looks like there’s not too much that you can do there. You set a minimum age. You don’t set too much targeting in terms of locations; you can technically set a locational target in there, but it feels like you are being relatively pinpoint about who is going to get to see your ads. But you’re not. What is actually happening there is you are giving face. A suggestion, and that is very dangerous for a local business, because when you say I specifically work with women between the ages of 30-five and 50-five in this 10-mile radius, they can show 20% of your your ads to men, and they can show another 20% of your ads to 18-year-olds and 70-two year olds, and they can also show your ads outside of that 10-mile radius. But there’s one button at the bottom of the page that you’ll see, which says “Further limit the reach of my ads. The wording is almost comical because it’s like, how much do they not want you to hit that button, right? So that they just can spend your ad dollars however they wish, right? But if you click on that button, it gives you the ability to go into everything I just said there: gender, location, age, and uncheck a box that says “use as a suggestion. When you do that, you take back pinpoint control over who can see your ads, and for local businesses, you might even find that it raises your cost per lead. Right, that’s not a bad thing, because what is the point in having low-cost leads if there are a bunch of people who can never work with you, who can never walk through your doors? So it’s not always that it’s more expensive. I’m just saying that technically it could happen, but I would rather have great leads, great quality, my target demographic, than a whole bunch of leads that would never buy from me. So that’s really important. The second thing is for these types of businesses, video is really powerful, and it doesn’t even need to be, you know, really high-quality video with transitions and a filming crew. I mean, it can just quite simply be a little bit of B-roll of, you know, somebody in the practice, which can obviously be set up. It’s not like you have to start recording your sessions, but just having that type of B-roll catches people’s attention. There is a great place for images inside your five ads, but videos work really, really well for localized businesses and service-based businesses.  [0:27:21] Dr. Barbara Hales: Well, those are really both great bits of advice. The next question I have is for someone that wants to take a course from you or get advice from you. How can they reach you?  [0:27:34] Neil Shoney: Well, there are a couple of ways. The first way is to quite simply go to Instagram and go to Neil Shoney Ads. So it looks like “Neil’s Honey Ads,” unfortunately, the way it sounds. But it’s Neil Shoni ads, all one word. And you can get loads of tips there and different things via the link in my bio. There’s a five-minute video that walks you through our whole system and how we work with clients. Or you could just send me a message there directly, or you can email me at neil@neilshone.com or neil@neilshoney.com if you want to sign up that way, and yeah, we can have a quick conversation from there.  [0:28:17] Dr. Barbara Hales: Well, thank you so much for being on the show. I really found this, you know, very educational. I’ve learned a lot. I feel like I know more, and I’m sure other listeners feel that same way. Thank you so much.  [0:28:31] Neil Shoney: Appreciate you. Thank you, Barbara.  [0:28:33] Dr. Barbara Hales: This has been another episode of Marketing Tips for Doctors with your host, Dr. Barbara Hales. Till next time.     The post Before You Buy Medical Ads first appeared on The Medical Strategist.

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Send us Fan MailΣτο 192ο podcast της στήλης Business & Marketing Tips της Athens Voice μιλάμε για το Scent marketing και τον ρόλο της όσφρησης στη διαμόρφωση της αγοραστικής εμπειρίας.Αναλύουμε τι είναι το οσφρητικό μάρκετινγκ, γιατί αποτελεί ισχυρό πλεονέκτημα για τις επιχειρήσεις με φυσική παρουσία και πώς τα σωστά αρώματα μπορούν να επηρεάσουν τη μνήμη, το συναίσθημα και τελικά την απόφαση αγοράς. Μέσα από παραδείγματα διεθνών brands, εξετάζουμε πώς η όσφρηση μπορεί να μετατραπεί σε στρατηγικό εργαλείο διαφοροποίησης και ενίσχυσης του brand.

In this episode of The Raised Rowdy Podcast, host Nick Tressler welcomes back recurring guest Colby Acuff for one of the podcast’s most in-depth conversations yet, diving into the intersection of songwriting, branding, and the ever-changing music industry. Colby shares how he’s embraced content creation as another creative outlet, explaining the strategy behind his viral […]

Some pet resorts seem to attract loyal customers, stay booked, and keep growing year after year. It isn't luck—and it isn't just about offering great care. In this episode, we're talking about the marketing habits and business decisions that quietly separate the top-performing facilities from everyone else. From creating a brand people remember to building trust before a customer ever walks through your doors, these are the strategies that have the biggest long-term impact.If you've been wondering where to focus your marketing efforts or what might be holding your business back, this conversation will give you plenty to think about. You'll walk away with practical ideas you can start applying right away to strengthen your brand, improve the customer experience, and build a business that's positioned for lasting growth.

You do not need a massive marketing budget to start showing up on Google. We break down five high impact SEO moves that design and remodeling companies can tackle first, especially if you are tired of relying only on referrals or expensive ads. Jason shares the same practical guidance he gives other remodelers when they ask what they can do now, on their own, to build momentum with search.We start with the foundation: your Google Business Profile. We talk about fully completing the profile, using the available space to describe services in detail, and making small but meaningful updates like holiday hours. Then we shift into local SEO strategy, including creating city pages and using location based keywords so you can compete in your real service area and improve your chances of landing in the map pack for “remodeler near me” searches.From there, we get into content that actually differentiates you: documenting the design and remodeling journey from the first meeting through selections, demolition, installation, and the final reveal. We also cover why reviews matter for both rankings and trust, when to ask for them, and how video or detailed written feedback can help. We close with user experience tips, including mobile optimization and site speed, so your website performs well for both visitors and search engines.If you found this helpful, subscribe, leave a review, and share the episode with a design pro who wants more qualified leads from SEO. What is the first fix you are going to make?Below are the Top 10 tips discussed:Optimize for Local Search Everywhere: Focus heavily on city-specific service pages, Google Business Profile optimization, and local keywords to dominate local search results.Create Project-Based Content: Showcase detailed before-and-after projects, case studies, and renovation stories to build authority and rank for long-tail searches.Prioritize Google Business Profile (GBP): Consistently update photos, reviews, services, posts, and FAQs because GBP remains critical for local lead generation.Use AI-Assisted SEO Strategically: Use AI tools for research, outlines, optimization, and scaling content while keeping the expertise and voice human.Build Topical Authority: Create clusters of content around kitchens, bathrooms, additions, cabinetry, and remodeling topics to improve overall search relevance.Optimize for Voice & Conversational Search: Write content that answers natural homeowner questions since voice and AI-assisted search continue to grow.Focus on High-Quality Visual SEO: Properly optimize project images, alt text, video content, and file names because visual search is becoming increasingly important.Improve Website Speed & User Experience: Fast-loading, mobile-friendly websites with strong navigation and clear calls-to-action rank and convert better.Generate Consistent Reviews & Reputation Signals: Positive reviews across Google and other platforms strongly influence rankings, trust, and conversions.Create Content for Every Stage of the Remodeling Journey: Develop SEO content that helps homeowners from inspiration and budgeting to hiring and project planning.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our Academy sessions and workshops:https://www.designerdiscussions.com/academy.htmlDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar GuideDesigner Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, we dive into how discount codes impact online store profits and customer behavior. Cara Marin, Product Lead at Seguno.com, shares how analyzing 182 million Shopify discount codes reveals the winning strategy between percentage-off and amount-off deals. She reveals why percentage discounts drive much higher average order values and how to use personalized workflows to maximize margin. She also shares strategies for stopping leaked codes and timing discounts perfectly to grow revenue safely.Use discount code "COFFEE" to get 20% off your first month at Seguno.com. Topics discussed in this episode:  How percent discounts boost average order value.What 182 million Shopify codes reveal about sales.Why amount off codes get higher redemptions.How to protect margins with a 20% discount cap.Why minimum spend rules rescue flat profits.How personalized codes stop coupon leaks completely.What lifecycle offers drive five times more sales.Why relationship based deals beat holiday sales.How to plan strategic discounts for net growth.What integrations automate personalized revenue. Links & ResourcesWebsite: https://seguno.com/bulk-discount-code-botShopify App Store: https://apps.shopify.com/bulk-discount-generatorLinkedIn: https://www.linkedin.com/company/segunosoftware/X/Twitter: https://x.com/SegunoSoftwareYouTube: https://www.youtube.com/@SegunoSoftwareGet access to more free resources by visiting the show notes at https://tinyurl.com/ykh9jur9I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Are you stuck overthinking what to post on social media? In this episode, I tackle the common struggle of content paralysis and reveal how to know exactly what to post without getting caught in perfectionism. I'll share strategies to break free from self-doubt, test your content effectively, and build the confidence to show up authentically online.Streamline your content creation process and download my free Content Buddy Tutorial here: Content Buddy Tutorial.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

This episode of Hustle Inspires Hustle features Alex Quin and Michelle as they break down the rapidly evolving world of artificial intelligence and how tools like ChatGPT and Claude are transforming the way businesses operate, create, and scale. The conversation dives deep into real-world applications of AI inside marketing agencies, content creation workflows, and the rise of AI agents reshaping entire industries.Together, they explore how different AI platforms serve different purposes—Claude's strength in reasoning, systems, and data analysis versus ChatGPT's power in creativity, image generation, and fast execution. They also unpack how entrepreneurs are now building automated workflows, SOPs, and even full “digital workers” using AI tools connected to CRMs, spreadsheets, and marketing systems.The episode also expands into the future of search, advertising, and SEO as AI shifts user behavior away from traditional Google searches toward conversational AI interfaces. Finally, they discuss the broader impact on jobs, emphasizing the urgency for professionals to adapt or risk falling behind in an AI-driven economy.Episode Outline:[00:00] Intro, life update, returning from hiatus, audience engagement [02:30] Why AI has become the main focus in their business and agency work [05:45] ChatGPT vs Claude overview and how each tool is being used today [09:10] Claude for reasoning, dashboards, data analysis, and system building [12:40] ChatGPT for creative work, images, and fast content generation [15:20] Building AI workflows across tools (hybrid systems and stacking platforms) [18:30] AI agents, automation, and replacing manual business processes [21:10] Real examples: CRMs, spreadsheets, emails, and marketing automation [23:00] The future of ads: intent-based search vs interest-based targeting [25:10] SEO shifts, AI search, and the decline of traditional Google traffic [26:30] The impact of AI on jobs, industries, and creative professionals [27:19] Final thoughts, urgency to adapt, and closing messageWisdom Nuggets:There Is No “Best AI Tool”: Success with AI comes from using the right tool for the right job—not choosing one platform over another. Claude and ChatGPT work best together, not in isolation.Systems Beat One-Off Prompts : The real advantage comes from building workflows, SOPs, and automated systems that run repeatedly—not just asking one-off questions.AI Agents Are the Next Workforce Layer : Businesses are quickly moving toward digital workers that handle emails, calls, data analysis, and operations with minimal human intervention.Search Behavior Is Changing Forever: Users are shifting from Google to AI chat interfaces, which will reshape SEO, PPC, and how businesses generate traffic and leads.Adaptation Is No Longer Optional: Industries are being reshaped in real time. The ability to learn and apply AI tools will determine who scales and who gets left behind.Power Quotes“Claude is better for reasoning. ChatGPT is better for creativity. The real power is using both together.” — Alex Quin“AI doesn't replace thinking—it replaces the repetition that slows you down.” — MichelleConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:How to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Think print is a thing of the past? Think again. Discover why print remains a powerful marketing tool for wineries, offering lasting impressions, stronger recall, and a personal touch that digital channels can't always match. Learn how to make your print materials work smarter and more sustainably.  Resources:  Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast