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Latest podcast episodes about marketing tips

Loan Officer Freedom
Become the Oprah of Your Market (Using Facebook Ads)

Loan Officer Freedom

Play Episode Listen Later Jun 2, 2025 27:39


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White explores the world of Facebook and Instagram ads with social media expert Chelsea Gardner, who specializes in helping loan officers maximize their online presence. Chelsea shares valuable insights on the effectiveness of targeted advertising, the importance of understanding your audience, and how to measure the success of your campaigns. They discuss the nuances of ad formats, the significance of storytelling in ads, and the best practices for engaging with real estate agents and past clients. Whether you're new to social media advertising or looking to refine your strategy, this episode is packed with actionable tips and expert advice to elevate your marketing game. Don't miss out on the opportunity to learn how to become the "Oprah" of your industry! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Hustle Inspires Hustle
Ian Deloney: Making the Leap from 9-5 to Freelance - #185

Hustle Inspires Hustle

Play Episode Listen Later Jun 2, 2025 29:29


In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Podcasts
J 421 | Επιχειρείν σημαίνει επικοινωνείν | Business & Marketing Tips - Θέμης Σαρανταένας

Marketing Podcasts

Play Episode Listen Later Jun 1, 2025 5:39


Send us a textΣτο 149ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Επιχειρείν σημαίνει επικοινωνείν» θα σας προτείνω 3 φράσεις που ξεκλειδώνουν τα πάντα στο επιχειρείν.Δεν είναι λίγες οι φορές που ακούμε για τον δύσκολο χαρακτήρα των σπουδαίων επιχειρηματιών που άλλαξαν τον κόσμο. Από τον Ωνάση μέχρι τον Steve Jobs, οι ιστορίες για τη δεσποτική, ακόμα και σκληρή συμπεριφορά τους, είναι πολλές και γνωστές.Αυτό, όμως, συχνά δημιουργεί μια λάθος εντύπωση: ότι η επιχειρηματικότητα δεν χρειάζεται επικοινωνιακές δεξιότητες, αλλά βασίζεται αποκλειστικά στο ταλέντο και την αποφασιστικότητα του επιχειρηματία. Κι όμως, η πραγματικότητα είναι πολύ διαφορετική! Στις περισσότερες περιπτώσεις, η επιτυχία στις επιχειρήσεις δεν είναι μόνο θέμα στρατηγικής ή καινοτομίας, αλλά και της ικανότητας να επικοινωνείς αποτελεσματικά.

The Not For Lazy Marketers Podcast
Trusting Yourself, Redefining Success, and Creating Space for What Matters with Renee Warren

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 29, 2025 100:24


In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

Loan Officer Freedom
Rowing Through Life: The Power of Encouragement and Belief

Loan Officer Freedom

Play Episode Listen Later May 28, 2025 9:13


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White shares a heartfelt story about a rowboat and the lasting impact of encouragement from his grandfather, illustrating how positive reinforcement can shape our beliefs and abilities over decades. He emphasizes the importance of surrounding ourselves with supportive people who uplift us, especially in challenging times, and discusses the detrimental effects of negative influences. Join Carl and Kristen as they explore the power of self-belief, the significance of maintaining a positive mindset, and practical ways to protect our mental well-being. Tune in for an inspiring message that encourages you to row your own boat and stay focused on positivity! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Maven Marketing with Brandon Welch
100 Marketing Tips for Small Business Owners (Part 2)

Maven Marketing with Brandon Welch

Play Episode Listen Later May 27, 2025 42:15 Transcription Available


Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:https://youtube.com/playlist?list=PLT2L1HXG4SwKFVOwL3iBKPo2-tkDzY1mw&si=O_jqM1I_nZGkdVTJDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Loan Officer Freedom
AI Revolution: Transforming Mortgage Marketing Strategies

Loan Officer Freedom

Play Episode Listen Later May 26, 2025 25:40


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Hustle Inspires Hustle
Alcohol-Free Lifestyles Are Growing Fast - #184

Hustle Inspires Hustle

Play Episode Listen Later May 26, 2025 2:58


In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sustainable Winegrowing with Vineyard Team
273: Learn How to Talk SIP with This Simple Framework | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

Play Episode Listen Later May 26, 2025 3:03


[00:00:00] Beth Vukmanic: Training season is fast approaching. It's time to get your hospitality staff prepared to welcome a range of guests from experienced enthusiasts to first timers. [00:00:10] Welcome to Marketing Tip Monday. With SIP Certified. We know that your customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you show your dedication to sustainable wine growing. [00:00:29] Most people rarely consider the complex agricultural processes behind their favorite products. Use this opportunity to offer something truly unique insight into what makes your wine sustainable. [00:00:42] Start by covering the basics of what sustainability is while you get to know your guest. Are they familiar with agriculture? Do they know that there is a relationship between the farm and the larger ecosystem? [00:00:53] Sustainability means meeting the needs of today while ensuring that future generations successfully meet theirs. We do this by caring for the three Ps. People, planet, and prosperity [00:01:06] people includes community involvement, charitable donations, continuing education and safety programs. [00:01:12] Planet includes habitat conservation plans, integrated pest management, cover crops, and responsible irrigation [00:01:20] prosperity includes sales and marketing plans, budgets, succession plans, and inventory and production records. [00:01:27] If you're SIP certified, you could explain why your brand is a part of a third party program. Specifically, SIP certified is a certification for sustainable wine growers and winemakers. It uses independent third party auditors to verify the brand's practices and records to ensure that they're meeting strict standards. [00:01:47] Now it's time to show how sustainability is specifically meaningful to your brand. This will help your guests understand what issues are important to you and what you're doing about them. [00:01:57] Follow these three simple steps. [00:01:59] One, download the sustainable story worksheet linked in the show notes. [00:02:04] Two, talk with your vineyard manager, winemaker or general manager to get an example of each of the seven values, which include social responsibility. Water management, safe pest management, energy efficiency, habitat business, and always evolving. [00:02:20] For example, attracting gopher hunting barn owls with barn owl boxes in the vineyard is a great example of safe pest management. And three, pick one value to focus on each month to share a fun story with your guests [00:02:35] if you want to get inspired. We've been collecting sustainable stories from our SIP certified members for the last three years. You can find all of those linked in the show notes. [00:02:45] And if you want to go deeper than the sustainable story worksheet, we have a great free online course that will help you learn what sustainability means in the wine industry and how to tell your own unique sustainable story. [00:02:58] Until next time. This is sustainable wine growing with the Vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

The Not For Lazy Marketers Podcast
Bringing a New Modality to Life, Letting Your Inner Child Guide Your Decisions And The Truth Behind Starting Over With Nikki Norenberg

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 22, 2025 91:02


In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

B2B Marketing Excellence: A World Innovators Podcast
Why Is It So Hard to Instill Trust in B2B Marketing?

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later May 22, 2025 25:45


Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

Loan Officer Freedom
From Wall Street to Mortgages: A Family Journey

Loan Officer Freedom

Play Episode Listen Later May 21, 2025 38:58


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with brothers Greg and Jim Malamut, who share their journey in the mortgage industry, following in the footsteps of their father, Bill Malamut. Discover how they transitioned from corporate jobs to thriving as co-branch managers, achieving impressive numbers even in challenging market conditions. They discuss the dynamics of working together, their innovative marketing strategies—including creative social media content and community engagement—and the importance of building strong relationships with real estate agents. Tune in to learn how they balance their professional and personal lives while aiming to double their business and continue their father's legacy. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

The Not For Lazy Marketers Podcast
How To Strategically Use Bonuses To Sell More

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 20, 2025 25:31


Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Holistic Marketing Simplified
119: How to Niche Without Losing Your Voice: Business and Marketing Tips from 7 Figure Clinic Owner Dr. Emily Kiberd

Holistic Marketing Simplified

Play Episode Listen Later May 20, 2025 43:53


Want an inside look into building a business that truly supports your life? In today's episode, I'm talking with Dr. Emily Kiberd about her experiences building a seven-figure brick-and-mortar practice, pivoting to an online business, and niching down in both. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeDr. Emily Website: dremilykiberd.comDr. Emily Instagram: instagram.com/dremilykiberdDr. Emily Hashimoto Instagram: instagram.com/thyroid.strongHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

Maven Marketing with Brandon Welch
100 Marketing Tips for Small Business Owners (Maven Monday Episode 100!)

Maven Marketing with Brandon Welch

Play Episode Listen Later May 20, 2025 44:10 Transcription Available


Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:How to Avoid Costly Mistakes and Be More Memorable - https://www.youtube.com/watch?v=v9YvEydjKNoHow to Get Your Customers to Take Action - https://www.youtube.com/watch?v=0Qs1oEARkn4Is Digital or Traditional Advertising Better? And Does Geofencing Work? - https://www.youtube.com/watch?v=oP1s6uE1TfIWith Word-of-Mouth Referrals, Do You Even Need Advertising? - Maven Marketing Podcast - https://www.youtube.com/watch?v=f8WMbctIAiIHow To Close More Sales with Messaging & Math - https://www.youtube.com/watch?v=srVNpvUbYqEShould You Use Billboards? The Powers and Pitfalls to Remember - https://www.youtube.com/watch?v=jcv7b21R3RMHow to Rank Higher on Google: What You Need to Know About SEO - Part 1 - https://www.youtube.com/watch?v=Mre_OSDbQDsHow to Rank Higher on Google: What You Need to Know About SEO - Part 2 - https://www.youtube.com/watch?v=A8tz9xjzv5MHow to Recruit Amazing Employees - https://www.youtube.com/watch?v=0EmNOri9InUWhat To Do When You Get A Bad Review - https://www.youtube.com/watch?v=fPcZECz4I9IHow To Make Your TV & Radio Ads Stand Out - https://www.youtube.com/watch?v=yu8LW9ip7CoHow to Build a Tribe of Extremely Loyal Customers - https://www.youtube.com/watch?v=t2uwHg8Y6HgIs Email Marketing Your Most Powerful Sales Tool? - https://www.youtube.com/watch?v=6BxuRAZo8S412 Skills You Need to Close More Sales (Part 1) - https://www.youtube.com/watch?v=_uN8YhoklEc12 Skills You Need to Close More Sales (Part 2) - https://www.youtube.com/watch?v=mU2t40uAndwAre You Missing the Boat with AI in Your Marketing? - https://www.youtube.com/watch?v=X6xnlHUqpXsShould You Move Your TV Budget to YouTube? - https://www.youtube.com/watch?v=--FxA5zi_HsHow To Get The Best Deal on TV & Radio Advertising (Part 1) - https://www.youtube.com/watch?v=ZqPBmo_9CX0How To Get The Best Deal on TV & Radio Advertising (Part 2) - https://www.youtube.com/watch?v=rCqsJcfwAyQHow to Build an Incredible Business with your Spouse (ft. Randy & Dee Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Loan Officer Freedom
Helping Divorcing Clients — and Growing Your Mortgage Business

Loan Officer Freedom

Play Episode Listen Later May 19, 2025 30:55


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Jody Bruns, founder of the Certified Divorce Lending Professional (CDLP) Program, to explore the unique niche of divorce mortgage planning. Jody shares insights on how loan officers can effectively engage with divorcing clients, emphasizing the importance of integrating mortgage planning early in the divorce process. They discuss innovative strategies for loan officers to not only close more deals but also get compensated for their consulting services, even if a loan isn't finalized. Tune in to learn how to build valuable relationships with attorneys and other professionals in the divorce space, and discover how this approach can create a sustainable and profitable business model in an ever-evolving market. For more information, visit GetCDLPcertified.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Nudge
Learn 7 scientifically-backed marketing tips in 27 minutes

Nudge

Play Episode Listen Later May 19, 2025 27:02


In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.  You'll learn:  How one word increased my email open rate by 6.4%. The tiny reward that helped a cafe generate 1,276 5-star reviews. Why adding steps increased job applicants by 20%. How “you'll lose X” reduced customer cancellations by 90%. The irrelevant reason that boosted conversions by 41%. And the irrational addition that increased conversions by 2x. ---  Sign up for the Bas's community Online Influence: https://shorturl.at/vNYOU My social proof a/b test results: https://ibb.co/mCsdwFVb Kia Ora Cafe surprise reward: https://shorturl.at/YdG4q Bas's book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources:  Berridge KC, Kringelbach ML (2015). Pleasure systems in the brain. Neuron 6;86(3):646-64. Behavioural Insights Team. (2014). EAST: Four simple ways to apply behavioural insights. Behavioural Insights Ltd. Gonzales MH, Aronson E, Costanzo M (1988). Increasing the effectiveness of energy auditors: a field experiment. Journal of Applied Social Psychology 18:1046-66. Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642. https://doi.org/10.1037/0022-3514.36.6.635 Grieser S (2014). Is too much choice killing your conversion rates? [Case studies] Unbounce. Via: www.unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates

Hustle Inspires Hustle
How Google AI Overviews Are Redefining Digital Strategy - #183

Hustle Inspires Hustle

Play Episode Listen Later May 19, 2025 3:05


In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Not For Lazy Marketers Podcast
5 Strategies To Implement Today As A CEO (That Will Make You More Money & Make You Happier)

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 16, 2025 30:18


Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

Do It My Way Podcast
5 Reasons You Need a Marketing Pro

Do It My Way Podcast

Play Episode Listen Later May 15, 2025 15:35


We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run.   A guy called me over the weekend asking for advice on creating a new website for him because his girlfriend created the first one and they broke up so she was threatening to take it down. He hesitated on spending the money thinking he could do it himself. I asked him how many websites he had created and he said, "well, none." I reminded him of the time it would take for him to figure out how to create a website when he could be working on his business and hand it over to an expert.   It got me thinking about the reasons hiring a marketing expert will save you time and money in the long run. Check out "5 Reasons You Need a Marketing Pro" on the next episode of the DO IT MY WAY Podcast.   As a business owner, your time is your most valuable asset. Spend it wisely!

Loan Officer Gizmos and Gadgets
Facebook Ad Changes Every Loan Officer Needs to Know — with Chelsea Gardner

Loan Officer Gizmos and Gadgets

Play Episode Listen Later May 15, 2025 23:14


Episode 154 Welcome to another epic episode of The Mortgage Loan Officer Podcast, with your host, Frank Garay. In this episode of the Mortgage Loan Officer Podcast, I sit down with Chelsea Gardner, CEO of FullyAlignedMarketing.com, to uncover some major changes to Facebook marketing that loan officers need to know—especially when working with real estate agents.  Chelsea reveals how recent updates to Facebook's ad platform are impacting real estate-related ads and why your real estate partners might not even be aware of it yet. She breaks down the concept of “Reach Marketing”—a powerful targeting method that ensures your ads are delivered only to the people you want to reach, cutting waste and boosting effectiveness.  Whether you're trying to generate new leads or build stronger referral relationships with agents, this episode will open your eyes to the new Facebook strategies that are working right now—and how Chelsea can help you implement them. 

Jewelry Business Academy Podcast
201 | Overcoming Judgment and Finding Joy in Your Jewelry Business with Rilana Wenske

Jewelry Business Academy Podcast

Play Episode Listen Later May 15, 2025 46:54


Have you ever felt like the career you worked so hard for just isn't it anymore? In this episode, I sit down with jewelry designer Rilana Wenske, who shares her bold and beautiful journey from practicing law to launching her 80s-inspired gold jewelry brand. We talk about what it really looks like to leave a corporate path, how to trust your gut even when it doesn't make logical sense, and why perfectionism will hold you back every time. This is such a heartfelt and inspiring conversation about finding your voice, showing up messy, and choosing your authentic path—no matter how unconventional it may seem.   What You Will Learn in this Episode: Why your past career wasn't a waste—it's preparing you for your next chapter How to embrace messy action and stop waiting to feel “ready” What it takes to show up confidently on social media, even if it feels cringey How community and support can fast-track your growth and ease the overwhelm   Topics Discussed:  Rilana's transition from law to jewelry Overcoming perfectionism in business Building confidence through messy action The power of consistency with content Finding community through the JBA Reconnecting with your inner child to grow your brand __________________________   Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business—just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/   Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/   Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast.   __________________________   Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca   __________________________   Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________   Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!   __________________________ LINKS MENTIONED: Instagram: https://www.instagram.com/nostalgiquenyc/  Website: https://nostalgiquejewelry.com/

Revenue Boost: A Marketing Podcast
Marketing Impact: Unlocked Prove, Scale, and Strengthen Revenue Contribution

Revenue Boost: A Marketing Podcast

Play Episode Listen Later May 15, 2025 30:18


"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SVP of Marketing at Flexera Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution. A practical framework for aligning marketing metrics with the outcomes your executive team actually cares about. In this episode of Revenue Boost, Kerry Curran sits down with Leslie Alore, SVP of Marketing at Flexera, to unpack one of the most urgent challenges facing B2B marketing leaders today: proving marketing's value in terms that drive boardroom decisions. Too many teams are stuck reporting MQLs while the C-suite wants pipeline, bookings, and revenue. Leslie shares how to shift from tactical metrics to strategic impact with a marketing contribution model that reframes the role of marketing as a core revenue engine not just a lead factory. You'll walk away with actionable strategies to: Align marketing language with executive priorities Measure contribution across pipeline creation, acceleration, and bookings Navigate complex sales cycles and partner motions with smarter tracking Earn trust by demonstrating marketing's real influence on growth Whether you're a CMO, VP, or revenue-minded marketer, this episode gives you the tools to elevate your seat at the table and scale marketing's business impact without fighting for credit.

Loan Officer Freedom
A Quick "NO" Better Than Long "Maybe"

Loan Officer Freedom

Play Episode Listen Later May 14, 2025 14:59


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White and Kristin Simpson dive into the importance of decisiveness in sales, emphasizing the mantra "I'd rather have a quick no than a long maybe." They discuss the significance of tracking conversion rates, the value of asking for business directly, and how to handle rejection with confidence. With insights drawn from Carl's extensive experience in the mortgage industry, they explore strategies to speed up the decision-making process and clarify situations rather than convincing potential clients. Tune in to learn how to transform your approach to sales and boost your success! Want to learn more? Schedule a strategy call with Kristen at getmoreloans.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

The Not For Lazy Marketers Podcast
From Athlete To 7-Figure CEO: Rewriting The Rules Of Success With Cassandra Britton

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 14, 2025 82:03


In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

Small Business Made Simple Podcast
The Lie of 'Just Be Consistent' – Marketing Advice I Wish I'd Questioned Sooner - Podcast Episode 344

Small Business Made Simple Podcast

Play Episode Listen Later May 14, 2025 11:34


Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

ATHENS VOICE Podcast
Business & Marketing Tips με τον Θέμη Σαρανταένα | Ποτέ δεν είναι πολύ νωρίς για branding

ATHENS VOICE Podcast

Play Episode Listen Later May 14, 2025 7:16


Στο 159ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Ποτέ δεν είναι πολύ νωρίς για branding» θα μιλήσουμε για το branding, κυρίως στις startups.Στο πλαίσιο της δουλειάς μου, συχνά συναναστρέφομαι —και σε αρκετές περιπτώσεις συμβουλεύω— ανθρώπους που ξεκινούν τις δικές τους startup. Υπάρχουν δύο χαρακτηριστικά που τους διακρίνουν σχεδόν πάντα: ένας αφοπλιστικός ενθουσιασμός για το project τους και η ακλόνητη βεβαιότητα ότι έχουν ανακαλύψει το επόμενο μεγάλο πράγμα.Οι περισσότεροι founders μπορούν να αναλύουν επί ώρες την ιδέα τους — αν τους αφήσεις, ο καφές θα γίνει δείπνο και το δείπνο ίσως καταλήξει σε μεταμεσονύκτια συζήτηση με… πατσά. Είναι σίγουροι ότι έχουν “κλειδώσει” την αγορά, ότι έχουν σκεφτεί όλες τις πιθανές γωνίες του προϊόντος ή της υπηρεσίας τους και νιώθουν απόλυτα προετοιμασμένοι.Μόνο που συχνά ξεχνούν κάτι κρίσιμο: το branding. Η ταυτότητα της ιδέας τους. Η πρόβλεψη για το πώς θα «μιλήσει» το προϊόν στην αγορά. Το τι θα μείνει στον κόσμο, πέρα από τα specs.Το branding δεν είναι κάτι που έρχεται στο τέλος. Είναι μια στρατηγική αρχή. Και γι' αυτό, ακόμη κι αν χτίζετε το επόμενο big thing, ακούστε αυτό το podcast. Θα σας βοηθήσει να το κάνετε με μεγαλύτερη επίγνωση.

Life & Law Podcast
Episode #201: Legal Marketing Tips (You Haven’t Heard Before)

Life & Law Podcast

Play Episode Listen Later May 13, 2025 55:24


Join me and special guest Janet Falk for legal marketing tips you likely haven't heard before. Inside of today's episode, you'll learn: - How to rethink the buyer's journey (and why it's more about confirmation than anything), - The 5 main ways to market as a lawyer, and - Why not shy away from media attention (but instead, seek it out). Janet has a wealth of experience from which to learn (so do yourself a favor and listen now). The post Episode #201: Legal Marketing Tips (You Haven’t Heard Before) appeared first on Life & Law Podcast.

Revenue Boost: A Marketing Podcast
The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume

Revenue Boost: A Marketing Podcast

Play Episode Listen Later May 13, 2025 30:34


"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content that converts, and positioning your competitors can't copy.” Tom Shapiro, CEO of Stratabeat In this episode of Revenue Boost: A Marketing Podcast, titled The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume, host Kerry Curran welcomes back Tom Shapiro, CEO of Stratabeat and author of Rethink Lead Generation, for a high-impact conversation about what's no longer working in B2B marketing and what to do instead. Tom shares what he's hearing from CMOs and growth leaders across the industry: the old B2B marketing playbook built on volume, vanity metrics, and outdated tactics is dead. Today, differentiation and deep audience understanding are the new non-negotiables. Together, Kerry and Tom explore the modern marketer's biggest challenges: cutting through the noise, adapting to evolving buyer behavior, and building strategies that go beyond tactics to deliver lasting revenue impact. You'll learn: Why deeper ICP research is the foundation of everything from differentiation to content strategy How to use original research to create market-leading content, build thought leadership, and feed your demand gen engine What most teams get wrong about SEO and how to leverage it strategically even as AI reshapes the SERP How to identify high-intent website visitors and activate personalized outreach within 24 hours The power of CRM win/loss analysis, sales call listening, and real-time behavioral data in shaping smarter campaigns Tom also shares how marketers can partner more closely with sales to uncover fresh insights, sharpen messaging, and continuously improve website performance to reflect what truly matters to their buyers. Whether you're a CMO at a scaling SaaS company or a demand gen leader trying to drive pipeline in a saturated market, this episode delivers practical, proven ways to rethink your strategy, realign with your audience, and win with value not just volume.

Loan Officer Freedom
Do You Have to be Famous?

Loan Officer Freedom

Play Episode Listen Later May 12, 2025 16:15


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White breaks down the crucial distinction between being famous and being familiar in the world of marketing, emphasizing the importance of building genuine connections over chasing viral fame. Discover the 7-11 principle, which outlines how to create trust through consistent exposure across multiple platforms, and learn about the three common mistakes that can hinder your marketing efforts. He also shares practical social media do's and don'ts to help you engage effectively with your audience. Don't miss out on this valuable information that can help you build lasting connections and grow your business! For more information and to access our training, visit getmoreloans.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Hustle Inspires Hustle
Lessons from Saratoga's Organic Viral Moment - #182

Hustle Inspires Hustle

Play Episode Listen Later May 12, 2025 3:23


On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga's distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga's social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do It My Way Podcast
How I Took Off 14 Days & Still Made Money

Do It My Way Podcast

Play Episode Listen Later May 8, 2025 18:22


There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment with him until he passed. Work had to wait. I hadn't planned on being off and definitely not for 14 days, but I am so glad I did.   Guess what happened? We landed a big client. Our email marketing still went out. Our social media still had daily content, our clients were still billed on the correct day, our meetings ran without a hitch and our clients' needs were met. Why? We have systems and processes in place. We have automated emails, social media scheduling, and automated billing.   Check out the 5 game-changing tips to step away from your business and still make money on the latest episode of the DO IT MY WAY Podcast!  

B2B Marketing Excellence: A World Innovators Podcast
Cold to Connected: Making Your Email Marketing Meaningful

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later May 8, 2025 17:01


Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I'll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You'll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient's needs—not just their job titles. Plus, we'll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.Timestamps:• 00:00 – Welcome: The Real Purpose Behind Your Emails• 00:52 – Why Industry-Specific Lists Matter So Much• 02:45 – Segmenting for Relevance and Respect• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)• 06:47 – Messaging That Builds Trust and Adds Value• 08:26 – Using Industry Knowledge to Cut Through the Noise• 10:43 – Quick Recap: What You Can Start Doing Today• 15:10 – Final Thoughts & A Gentle Challenge

Loan Officer Freedom
Mastering AI: Practical Strategies for Loan Officers and Marketers

Loan Officer Freedom

Play Episode Listen Later May 7, 2025 43:47


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White chats with Luke Shankula, a missionary kid turned expert in AI applications, about the importance of prompt engineering and practical ways to leverage AI tools like ChatGPT to enhance productivity and marketing efforts. They discuss the rapid evolution of AI technology, the potential for automation in the industry, and the need for authenticity in a world increasingly driven by digital interactions. Whether you're a loan officer, branch manager, or simply curious about AI, this episode is packed with valuable information and practical tips to help you stay ahead in a rapidly evolving landscape. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

How to Market Your Horse Business with Denise Alvarez
Stacy Westfall's Top Marketing Tips for Building Your Equestrian Business

How to Market Your Horse Business with Denise Alvarez

Play Episode Listen Later May 7, 2025 46:42


In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you're an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her business — and, how that has evolved through the years.You'll hear why podcasting has been a game-changer for her business, helping her build meaningful connections with her audience, and how you can leverage similar strategies to engage your own audience on a deeper level.Plus, you'll discover simple yet powerful mindset shifts Stacy has made along the way that have set her up for long-term, sustainable success. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/176

The Not For Lazy Marketers Podcast
Behind The Scenes Of My Costa Rica Retreat, How To Make Money An Easy Byproduct Of Your Purpose

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 6, 2025 41:47


In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

Home Inspector Podcast
Episode 739: Business & Marketing Tips for Home Inspectors

Home Inspector Podcast

Play Episode Listen Later May 6, 2025 11:15


Learn to the top things to do today to boost your inspection business. 

Loan Officer Freedom
Tuning out Those Distracting Shiny Whistles

Loan Officer Freedom

Play Episode Listen Later May 5, 2025 27:24


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Kristin Simpson dive into the concept of "shiny whistle syndrome" and share practical strategies to maintain focus in a world filled with distractions. Drawing inspiration from a powerful basketball analogy, they discuss the importance of having a written plan, using a "parking lot" for new ideas, and the value of accountability partners. With eight actionable tips, including limiting inputs and prioritizing discipline over dopamine, this episode is packed with insights to help you stay on track and close more loans. Tune in to discover how to cut through the noise and achieve your goals! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Sold With Webinars Podcast
The Real Way to Get Wealthy | JES 27

Sold With Webinars Podcast

Play Episode Listen Later May 5, 2025 8:11


Trying to build real wealth with digital products—but feel stuck playing small? You're not alone. In this episode, I'm sharing the core mindset shift that separates struggling entrepreneurs from those who create true, lasting freedom: asset stacking. After years of selling both high-ticket and low-ticket offers, I've realized the real game isn't just about what you sell—it's about what you build. You'll learn why every product, email list, and audience member is a potential income-producing asset—and how to create systems that pay you beyond the initial sale. I'll break down why low-ticket offers are more powerful than ever, how AI has changed the playing field, and the one critical focus that makes advertising feel effortless (and profitable). If you're serious about creating leveraged income, scaling smart, and playing the long game—this episode shows you how to win it.

Hustle Inspires Hustle
Sydney Miller: Building HOUSEWORK into a Disruptive Fitness Brand - #181

Hustle Inspires Hustle

Play Episode Listen Later May 5, 2025 23:09


In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney's start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can't replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand's Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Modern Real Estate Mama
136: Real Estate Marketing Tips | How to Promote Listings on Facebook without MLS Links

The Modern Real Estate Mama

Play Episode Listen Later May 5, 2025 21:24


In this episode of Content Marketing for Real Estate, we dive into the recent Facebook spam policy changes that are impacting how real estate agents can promote listings. Facebook has cracked down on MLS links, and in this episode, I'm sharing real estate marketing strategies to help you promote properties on social media without relying on them.You'll learn:Why having your own website with a custom domain can prevent your links from being flagged as spamHow to use the green screen effect to create engaging, virtual tours of your listingsWhy strategic CTAs with keywords can help you convert social media traffic into potential leadsHow to create landing pages for individual properties to drive engagement and inquiriesIf you're looking to maximize your social media reach while keeping things from being flagges as spam, this episode is packed with actionable tips to take your listings promotion to the next level.I believe this can actually be a blessing for your business to help you: Be more intentional with your listing marketingCollect & capture contact informationand Take Ownership of your Online Presence and MarketingListen in for today's tips to help you with content marketing for real estate lead generation and listing marketing.

YAP - Young and Profiting
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

YAP - Young and Profiting

Play Episode Listen Later May 2, 2025 65:56


Marketing and social media weren't part of Kelly Roach's world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand. In this episode, Hala and Kelly will discuss: (00:00) Introduction (01:11) Kelly Roach's Humble Beginnings (05:20) Rising Through Corporate Ranks (09:27) Building a Business While Working Full-Time (10:16) The Importance of Sacrifice and Patience (20:19) Conviction Marketing: The Book (29:35) Identifying Industry Gaps and Building a Support Team (30:10) Introduction to the Marketing Pyramid (30:36) How-To Marketing (32:57) Hope Marketing (39:40) Conviction Marketing (51:05) Building Your Tribe Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at⁠⁠ ⁠⁠⁠⁠youngandprofiting.co/shopify⁠⁠ Airbnb - Find yourself a co-host at⁠⁠ airbnb.com/host⁠⁠ Indeed - Get a $75 sponsored job credit at⁠⁠ indeed.com/profiting⁠⁠   Microsoft Teams - Stop paying for tools. Get everything you need, for free at⁠⁠ ⁠⁠⁠⁠aka.ms/profiting⁠⁠ LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at⁠⁠ ⁠⁠⁠⁠linkedin.com/profiting⁠⁠ Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to⁠⁠ ⁠⁠⁠⁠joinbilt.com/PROFITING⁠⁠. Mercury - Streamline your banking and finances in one place. Learn more at⁠⁠ ⁠⁠⁠⁠mercury.com/profiting⁠ Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast

The Not For Lazy Marketers Podcast
Embodied Leadership, Healing, and the Business Growth No One Teaches with Samson Odusanya

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 2, 2025 148:52


In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Loan Officer Freedom
CFPB Update… Sort of...

Loan Officer Freedom

Play Episode Listen Later May 1, 2025 16:17


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Owen Lee dive into the latest developments surrounding the Consumer Financial Protection Bureau (CFPB) and its significant changes under new leadership. They discuss the ongoing court battles regarding drastic staff reductions, the implications of these changes for the mortgage industry, and the uncertainty that comes with potential regulatory shifts. With insights into the political dynamics at play and the challenges of rulemaking, this episode offers a comprehensive look at how the CFPB's future could impact consumers and industry professionals alike. Tune in for an engaging discussion on the evolving landscape of financial regulation! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom
Watching His Success In Real Time

Loan Officer Freedom

Play Episode Listen Later Apr 30, 2025 40:17


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White sit down with Frank Seidman, a loan officer who shares his inspiring journey from struggling with zero closings to achieving four units in a month. Frank discusses the pivotal changes he made in his daily routine, including the implementation of a structured schedule and the power of accountability through group calls. He emphasizes the importance of building relationships with realtors, overcoming call reluctance, and the significance of having a strong "why" to drive success. Tune in to discover actionable insights and motivation that can help you elevate your loan officer career! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

The Not For Lazy Marketers Podcast
What Your Audience Wants Vs What They Need And How To Know This & Use It Strategically

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 30, 2025 20:48


Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

YAP - Young and Profiting
Kipp Bodnar: Inbound Marketing Strategies for Explosive Business Growth in 2025 | Marketing | E348

YAP - Young and Profiting

Play Episode Listen Later Apr 28, 2025 53:39


In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

Loan Officer Freedom
From Lone Wolves to Team Players: The Strength of Collaboration

Loan Officer Freedom

Play Episode Listen Later Apr 28, 2025 14:33


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Kristin Simpson dive into the fascinating world of teamwork through the lens of Belgian draft horses and Clydesdales, exploring how these powerful animals can pull significantly more weight together than alone. They discuss the importance of collaboration and support in achieving success, drawing parallels to the dynamics of high-performing teams and the benefits of working alongside others. With inspiring stories and insightful analogies, including the teamwork of geese and the effectiveness of African painted dogs, this episode emphasizes that we are indeed better together. Join us as we uncover the magic of teamwork and how it can elevate your personal and professional life! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Freedom
Magic Beans Out, Focused Prospecting In

Loan Officer Freedom

Play Episode Listen Later Apr 23, 2025 8:13


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White addresses a common misconception among loan officers: the search for a magical lead source that will transform their business. He emphasizes that the true key to success lies not in finding the next big thing but in mastering the art of follow-up and consistency. By sharing a compelling story about a loan officer who doubled his business by focusing on what already works—building relationships and following up with past clients and referral partners—Carl encourages listeners to take action and prioritize prospecting. Don't miss this insightful discussion that could change the way you approach your loan officer career! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.