Study and process of soliciting customers
Episode 24 Do you have a mindset that will move you forward or hold you back? On this episode, your host Toni Taylor is joined by Irene Duford. Tune in as they discuss ways to improve your mindset and the impact it can have on your business Schedule a one-on-one free coaching call here or visit LoanOfficerStrategyCall.com.
In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do's and don'ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Mastering Influencer Marketing: Tips and Tactics. [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing. [00:46] Reasons why you should avoid using influencers who have a very broad follower base. [01:09] What an influencer should be posting about your product or service? [01:52] The benefits of rotating through a wide range of different influencers. [02:16] A story that highlights the importance of timing. [02:56] Valuable tools for measuring engagement. [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing? [03:20] That's it for today! Don't forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Use Sparktoro and MightyScale to measure engagement. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
How to get into flow states with Cory Camp of Forever Athlete. In This Episode: 05:00 - Early entrepreneurship 13:00 - Tapping into flow 19:00 - The dark side of flow 21:00 - The four stages of flow 27:30 - Single tasking 30:30 - Challenge & skill balance 36:00 - Creating content 39:30 - Needle movers 45:50 - F-off headphones 53:00 - Chronotypes 57:30 - Seek app 1:02:00 - Rapid fire questions 1:20:00 - The four quadrant chart 3-Tip Tuesday's - Marketing Tips to Attract More Leads! From followers to clients in 7-easy steps. Get all links, resources, and show notes at: www.coreyhi.com/podcast/083
This is a must listen for every MLO in the country and especially for any LO's that have been at this career for many years who may be a little bewildered on what to do to not only get back to what they're used to, but want to outpace their best years ever. So tune in and take notes and get started. Click here or go to MeetUpWithSteve.com to talk with Steve about how to find clarity around what you need to do to achieve your business goals to build a life of freedom.
Welcome to your #1 podcast for loan officers in the country. In today's episode, Carl White and Steve Kyles talk about the 1 thing that all the top producing loan officers have to practically guarantee their top producer success. Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.
Quick Marketing Tip: Repeat Business (Road Trips with the Rabbit Man) —— Check out the Roof Rabbit™ | RoofRabbit.com Facebook | Facebook.com/TheRoofRabbit Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife
Episode 63 On this episode of Loan Officer Success, hosts Mike Cardascia and Erica Homefield are joined by Irene Duford, a coach here at The Mortgage Marketing Animals. Irene does a deep dive into what coaching looks like to her. She discusses how she coaches on things like: the one thing you need to tweak to get more business, how to effectively better your mindset, and how she helps her clients build a team. Tune in to hear why coaching might be just what you need to take the next step towards your business' success. Click here to connect with Mike or Erica on a 1 on 1 free coaching call, where they'll talk about these same strategies and how you can make them work in your business.
Megan Harper went from corporate finance to bartending to where she is now: President of Community at Authentic—a marketing agency for “small businesses with a soul.” Hear how Megan's experience as a young mom in NYC helped her become an 'accidental influencer' where she grew @girlgonechild_ Instagram presence to over 19k followers (HINT: show the mess - it's pretty boring if your IG is all sunshine and rainbows!) AND how she turned her social expertise into full time job opportunities. PLUS: Learn Megan's top tips for small businesses looking to utilize influencer marketing AND why static Instagram image posts might not work In our Real Mom Moment, Parenting Data Expert Emily Oster shares a VERY relatable embarrassing parenting experience! Thank you to our sponsor ChipBot, use this Promo Code for 50% off your first months' plan https://getchipbot.com?ref=momsexit LINKS: -Our blog & show notes are at http://moms-exit-interview.com, grab our newsletter here & follow host Kim Rittberg on Instagram! -Want to shine on camera? Grab a free download here - Megan Harper on Instagram Authentic Social Agency -Emily Oster on Instagram-Books by Emily Oster
In this week's episode, we talked LeAndra Bumpas about how she saw a need in the Department of Corrections and an idea was born. She gives us an eye-opening look into life on the inside, and how now that she has been released, she has a goal of making life easier for the incarcerated. We are so inspired by the drive and passion of this incredible woman, and we know you will be too!
Welcome to your #1 podcast for loan officers in the country. In this episode, Carl White and Steve Kyles discuss how motivation may not even be necessary for your epic success as a loan officer. You're in for a treat as Carl and Steve have a casual conversation about Motivation vs. Resolve. The way Steve defines the difference is powerful. When you're motivated, it lasts a few days, but when you resolve to do something, you've chosen to do that – nothing will stand in your way. You've committed. You've chosen to do this. That's all. Simple as that. It's a stance, basically stating “I'm doing this regardless of the circumstance.” Listen in to hear how to stay focused on the fundamentals that move the needle, and how to avoid the shiny things that can be added in after the money is being made. For more strategies and guidance on how to focus on the needle moving activities, schedule a one-on-one call here.
Did you know… that searches for sustainable goods have increased globally by 71% since 2016? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share two ways you can build a strong brand so that your customers will remember you. Products carrying a sustainability claim have continued growing through the COVID-19 pandemic, capturing a 17% market share during the first half of 2020! Sheila Bonini, senior vice president of private sector engagement at WWF US states: "Sustainable and planet-friendly products used to be a niche market. Today, that's no longer the case. The research backs up what we've seen anecdotally over the years -- demand is there." Tell the Trade You are Sustainable According to research from Wine Intelligence and Full Glass Research in 2019, 73% of buyers in the trade feel that the demand for sustainably produced products has increased over the past five to 10 years, and 76% think it will increase in the next five to 10 years. “Clear and highly visible labeling” on wine packages is one of the best ways to differentiate your product on the market, so buyers will know your wine was produced sustainably when you can't be there to tell them. SIP Tip: read Is Wine Certification Worth It? Tell Your Buyers You are Sustainable Selling grapes or wine? Tell your buyers they are purchasing sustainable fruit so they too can differentiate their product in the marketplace! If you are SIP Certified we are here to help you with: Wine certification. Retail signage and materials. Marketing tips. Virtual training. SIP Tip: you can add your grapes to our Classifieds page! Click here to learn how. Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's specific sustainable practices into your messaging. Check out the show notes for a links to the Eco-Awkening and Full Glass consumer purchasing research, this article, research on consumer preferences, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course 161: Use Storytelling to Sell More Wine 3 Ways to Build a Strong Brand Did you know...? Identifying wine consumers interested in environmentally sustainable production practices Marketing Tips eNewsletter SIP Certified What Sustainability Means to Consumers by Morning Consult
When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training! In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more!
Episode 23 Are you prepared for an audit? On this episode, your host Toni Taylor is joined by Nelson Locke and Jon Gordon. They share the auditing trends and recommendations to help you protect yourself and your business. When business is slower audits increase. Schedule a one-on-one free coaching call here or visit LoanOfficerStrategyCall.com.
Kaylin Pyles teaches us how to build a thriving online fitness community. In This Episode: 04:00 - Getting fired from a job 10:00 - People buy people 12:00 - The grind to 6-figures 14:00 - Documenting your story 18:00 - Having belief 19:30 - Moving online 22:30 - The power of storytelling 24:00 - Getting unstuck 27:00 - The who versus the how 31:00 - Building and losing a 16 person team 36:00 - Stored emotion 43:00 - How to find a coach 47:20 - Rapid fire questions 51:30 - Be happy now 3-Tip Tuesday's - Marketing Tips to Attract More Leads! From followers to clients in 7-easy steps. Get all links, resources, and show notes at: www.coreyhi.com/podcast/082
Episode 54 It makes no sense to some LO's that an originator who got into the business during the 2021 refinance boom would be here in 2023 doing more purchase business than many LO's that have been in the business for 20+ years. It will make sense however when you tune in and hear Tom Kalagher's story. Tune in, take notes, and get to it! Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.
Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here's what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It's her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose. 00:00 - 00:00 “Everything has a Value. You're either eroding your own trust or building it.” 00:00 - 00:00 Welcome to Peppershock Media's Marketing Expedition Podcast 00:00 - 02:15 Tracey's Bio 02:16 - 13:33 Marketing Essentials Moment: Marketing Plan Basics 13:34 - 14:13 Welcome to the show, Tracey! 14:14 - 17:49 Helping solopreneurs to get healthy and define their personal brand 17:50 - 22:36 Giving value to what you can offer 22:37 - 26:57 Magnetic marketing course 26:58 - 32:46 Organic and authentic growth in social media 32:47 - 33:16 Get $10 off your first $100 order of Coach Outlet products! 33:17 - 38:15 Resources that can help you overlap your passion and interests 38:16 - 40:18 Boosting your productivity by understanding your worth 40:19 - 42:26 Organic traffic from Pinterest 42:27 - 50:41 Growth mindset 50:42 - 52:35 Measuring backward 52:36 - 53:15 Reach out to Tracey on Instagram 53:16 - 53:49 Subscribe to The Magnetic Marketing & Mindset Show with Tracey Pontarelli. 53:50 - 54:01 Share this out in the world! Enjoy your Marketing journey! 54:02 - 54:49 Join The Marketing Expedition Community today! #personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #solopreneurs #smallbusiness #advertising
I've been waiting to do this episode for a while – the lessons I learned or my clients or my community learned during the pandemic of 2020, 2021 and 2022. 5 business lessons that are well worth ensuring we learn and don't let happen again! It's such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/226 Take a listen to episode 226 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/226 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here. We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends. Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition) His step by step tips revealed in this episode are: 1. Seek an expert 2. Track and report effectively 3. Plan ahead 4. Develop a personality 5. Be where you can dominate Read into Josh's Marketing Tips here
Welcome to Loan Officer Freedom, the #1 loan officer podcast in the country. In this episode, Carl White and Freedom Club coach, Paul Dolan, throw questions at each other to help you close even more loans in today's market. Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.
Running a business of any size is no walk in the park. But you'll be surprised at how different it can look like when you're at the helm of a 300 million dollar company running several locations at once. Greg Wells, the president of Max Service Group has been with his company since its nascent stages and kept working to grow the company to its present size. From maintaining a fleet of 200 service vehicles to closing acquisitions, Greg's experience in running a business is unparalleled in the service industry. Join us as we talk with Greg about the several pain points that come with running a service business, and the solutions he came up with to get to the other side, guns blazing. In this episode, we discuss: The financial advantages of leasing versus owning fleet vehicles What companies should know about the acquisition process Why top-level leaders still need to pay attention to their numbers Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Greg Wells is the President of MAX Service Group, a business that offers dependable heating, cooling, plumbing, drain, and sewer services and installations throughout their service area. Email Greg at: firstname.lastname@example.org Connect with Greg on LinkedIn: https://www.linkedin.com/in/greg-wells-86105742/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.
Focusing on low-hanging fruit in your business can be incredibly beneficial for a number of reasons. One of the main benefits is that it allows you to quickly and easily achieve small wins that can help to build momentum and drive progress in other areas of your business. These small wins can also help to boost morale and motivation among employees, which can in turn help to improve overall performance and productivity. Another key benefit of focusing on low-hanging fruit is that it can help to improve efficiency and reduce costs. By identifying and tackling the easiest and most straightforward tasks or problems first, you can often achieve significant results without having to invest a lot of time and resources. This can be especially important for businesses that are operating on a tight budget or that are looking to maximize their return on investment. In addition to these practical benefits, focusing on low-hanging fruit can also help to improve your overall strategic positioning. By addressing the most pressing and immediate needs of your business, you can free up resources and bandwidth to focus on longer-term goals and initiatives. This can help you to stay ahead of the curve and adapt more quickly to changing market conditions. Overall, focusing on low-hanging fruit can be a powerful strategy for businesses of all sizes and in all industries. By identifying and tackling the easiest and most straightforward tasks or problems first, you can achieve quick wins, improve efficiency, reduce costs, and set the stage for more ambitious long-term goals. With this approach, your business can work smarter, not harder, and achieve real results.
Brendan Kane is an expert in generating leads in a 3 second, digital world. He is the best-selling author of Hook Point and 1 Million Followers. He's worked with influencers like Taylor Swift and Rihanna. He's helped companies like MTV, Paramount Pictures, and IKEA. Brendan knows his stuff.Brendan became a household marketing name after building a massive Instagram audience of 1 million followers in 30 days. CRAZY!Do you want tactics to create more viral content? Do you want content that leads to sales? In today's episode, we discuss several simple tactics to get more eyeballs. Lead generation has changed, Brendan's consulting agency focuses on leveraging the freshest tools to stand out. If you apply just 1 or 2 tactics from today, you will see immediate results. Enjoy!Takeaways- Pattern disruption is key to standing out- Use the generalist concept to reach millions- Speak to feelings, facts, and funConnecthttps://brendanjkane.com/https://hookpoint.com/https://goviral.hookpoint.com/Book List: https://amzn.to/3tjOFyQStart your Podcast: https://marksavantmedia.com/Mark Savant: https://www.linkedin.com/in/mark-savant-ba777145/Quote“Anything can be made to go viral” - Brendan Kane
Welcome to Loan Officer Freedom, the #1 loan officer podcast in the country. In this episode, Carl White interviews Freedom Club member David Keblaitis, who used a special program to increase his closings by 233% in 90 days. We're talking about the importance of accountability in your business. Running a prospecting plan from 9-11 every day and just what a huge impact our newly implemented zoom meeting, Call Stars, has made. What's awesome here is Dave chose to make this commitment to himself for the growth of his business by handing over his credit card info and agreed that I was going to charge it each time he didn't stay consistent with the prospecting plan. He stepped up to the plate…get this…he even had his teenagers look at the contract to show them that accountability to your goal is so important for success. Listen, the work we are doing now, will show in the number column come March. So, be sure you're doing the work right now, sticking to the plan consistently, and heck, hold yourself accountable. Or, better yet, have someone else hold you accountable…with a deal to ensure your commitment. If you're ready for some respectful accountability and a boost to get your business to another level, schedule a call here with one of our coaches. Totally Free.
Episode 22 In this podcast, your host Toni Taylor is joined by Dave Brown, a coach here at The Mortgage Marketing Animals. Tune in to hear about the books Toni and Dave recommend most for building your business and becoming the best version of you. Schedule a one-on-one free coaching call here or visit LoanOfficerStrategyCall.com.
Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”00:18 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:17 Amy's Background01:18 - 11:45 Marketing Essentials Moment: Video Production Cost11:46 - 13:57 Amy, Welcome to the show!13:58 - 16:42 Amy's career journey from corporate to entrepreneurship16:43 - 20:48 Tips for event preparation20:49 - 26:22 Resources that helped Amy to be a multi-time author26:23 - 27:12 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. 27:13 - 29:43 Helping authors/speakers spread their message on stage29:44 - 35:19 Building authority and positioning as a speaker35:20 - 37:37 Promoting their business37:38 - 41:36 Getting to the right people that you want through pre-qualifiers41:37 - 48:33 Success story48:34 - 51:15 Network within your inner circle51:16 - 53:37 Establishing their brand by being an author and a motivational speaker53:38 - 55:13 Reach out to Amy 55:14 - 56:09 Culture and Brand Camp56:10 - 56:49 Pleasure to have you on the show, Amy! Enjoy your Marketing journey!56:50 - 57:36 Join The Marketing Expedition Community today!#entrepreneur #business #motivation #success #entrepreneurship #publicspeaking #publicspeaker #leadership #communication #motivation #markeing #branding #advertising
Episode 53 “The agents in my area are different.” We hear it all the time, but what we've not only found, but actually proven is that this simply is NOT the case at all. In this episode, Frank goes into some detail on how we know for a fact that agents aren't one way in one area and a different way in another, and even better, he shows you how the Daily Success Plan overcomes every “what are you going to do for me” objection. So tune in, take notes and enjoy. If you want to learn more about the DSP, tune into The Loan Officer Breakfast Club every Monday-Thursday morning and schedule a totally free call at DailySuccessPlan.com.
Building community and moving pain free with coach Braydon Alley. In This Episode: 04:00 - Not fit for the mold 08:30 - Rock bottom moments 13:30 - The choice to change your life 16:00 - Why it can be hard to be a good person 19:20 - Doing what's uncomfortable 20:40 - Learning sales 27:30 - Finding the confidence to quit 31:30 - Austin is a honeycomb 34:00 - Not letting fear hold you back 38:00 - Creating scalable challenges 42:00 - Comfort challenges 42:50 - The MoBULL warrior 51:00 - Rapid fire questions 53:00 - Life is a rollercoaster 3-Tip Tuesday's - Marketing Tips to Attract More Leads! From followers to clients in 7-easy steps. Get all links, resources, and show notes at: www.coreyhi.com/podcast/081
Today's Five-Star Guest is...Patrick! Each week host Patrick Kirby will share his own insights, tips, hacks and unique perspectives in a "mini" episode. Wondering how to market your nonprofit on a tiny budget? Patrick provides lots of tips what you can do for just a few dollars per month. He also offers up some tools he uses to get the word out without needing outside help. Hootsuite: https://www.hootsuite.com/Canva Pro: https://www.canva.com/Mailchimp: https://mailchimp.com/Get on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359
Episode 62 On this episode of Loan Officer Success, hosts Mike Cardascia and Erica Homefield are joined by Andrea Mai. As a mortgage loan officer, there is a lot left in the unknown - and for some this can be a little tough to manage. Andrea Mai discusses how to center yourself, how to respond and react in situations, and how to even help calm others - because paying it forward can go a long way. Get your complimentary loan officer coaching call here.
In this episode, Carl White interviews Taylor Briggs. In the last 2 years, Taylor has increased his loan officer W-2 income by $100,000 including increasing it by $40,000 this year alone. Tune in to find out how he did it. Let's have a 1-on-1 conversation where we will literally map out your next 90 days for a solid, actionable plan. Click here to schedule your completely free call now.
We kick off our third year of Life in Celina with a heart-felt and creative home run! Our featured guest, Kelly Blue, has a heart for small businesses in Celina, Texas. As the owner of her own small business – Blue May Creative – she knows and understands the challenges of effectively marketing your company. She wants to help Celina entrepenuers. On this inaugural episode of 2023, Kelly shares her story, she talks about falling in love with Celina and she offers marketing advice to anyone running a small business in this community. #lifeconnected– Blue May Creative: https://www.bluemaycreative.com– The Little Wooden Penguin: https://littlewoodenpenguin.com– City of Celina: https://www.celina-tx.govMusic: Vocals by Jon Christopher DavisEngineered by Wextrax StudioMusic by Mark Metdker
As the new year approaches, many business owners and professionals are looking to set goals for the upcoming year. Whether you're looking to grow your business, increase profits, or simply improve efficiency, setting goals can help you stay focused and motivated throughout the year. But how do you go about setting goals that are both achievable and challenging? One effective method is to use the SMART acronym, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. A specific goal is one that is clearly defined and easy to understand. For example, "increase profits by 10% in the next six months" is a specific goal, while "improve profits" is not. Measurable goals have a clear way to track progress. In the example above, the goal is to increase profits by 10%, which can be easily measured by comparing profits at the start and end of the six-month period. Achievable goals are those that are realistic given your current resources and circumstances. If you don't have the necessary staff or equipment to achieve your goal, it may not be realistic. Relevant goals are those that align with your overall business objectives. If your goal doesn't contribute to the overall success of your business, it may not be worth pursuing. Finally, time-bound goals have a specific deadline for completion. This helps to create a sense of urgency and ensures that you stay on track. Once you've identified your goals, it's important to create a plan for achieving them. This may involve breaking your goals down into smaller, more manageable tasks, setting deadlines, and identifying any resources or support you may need. It's also important to be flexible and open to adjusting your goals if circumstances change. Life and business are unpredictable, and it's okay to reassess and make adjustments as needed. Finally, don't forget to celebrate your successes along the way. Achieving your goals is an accomplishment, and recognizing your progress can help keep you motivated. In conclusion, setting new year, new goals for your business can help you stay focused and motivated throughout the year. By using the SMART acronym and creating a plan for achieving your goals, you can increase your chances of success and make meaningful progress toward your business objectives.
Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to the WEDDING CEO Coaching Program! Go to AloraRachelle.com/apply to learn more.About the HostTHE WEDDING CEO COACHING PROGRAMALORA RACHELLE INSTAGRAMAbout the ShowThe HELLO CEO Podcast is a business podcast show that talks about entrepreneurship, management, and marketing that helps photographers grow and scale a profitable business without leading to burnout.Subscribe today and never miss another episodeSupport the show
A sellable business is a scalable business. This is what my guest, Jacob Stahler preaches in this episode. We dive deep into what it takes to scale a business and the f*cking hard work that goes into taking a company public. Jacob is a serial entrepreneur that's wired differently in all the best ways. You'll find out in this episode what it takes to take your company to the next level and what you need to do differently to win in the marketplace. Remember, if you want to be different, you have to think different. Don't blend in, stand out! Here are the timestamps… 00:00 Introduction2:52 A Sellable Business Is A Scalable Business 06:25 Difference Between CEO & Business Owner09:20 The Importance Of SOPs15:31 What Happens In A Merger21:32 The Battle For Market Share 27:03 The Goal Of Focus Groups32:26 Ads Can Make A Difference37:25 Taking A Company Public LINKS MENTIONED IN THIS EPISODE: Download My Free Ebook: roiebook.comBook Mentioned: CONNECT WITH ME HERE: FacebookInstagramLinkedInTwitterTikTokYouTube SUBSCRIBE TO THE PODCAST HERE: Apple PodcastsGoogle PodcastsAmazon MusicSpotifyStitcherYouTube DOWNLOAD MY FREE EBOOK, ‘10 Marketing Steps You Can't Afford To Miss'! This FREE eBook Includes:Research for Creating a Marketing Strategy - valued at $997Creating an Action Plan - valued at $497Marketing Strategy Outline - valued at $497Competitive Research Guide - valued at $249Hiring Out Labor at a High ROI - valued at $99Implementing Sequences (Organic, then Paid) - valued at $1,497Tracking Analytics - valued at $197Initiating - valued at $997Hiring the Right Agency - valued at $249The Tools Needed to Run Your Own Marketing Department - valued at $99 Download my FREE EBOOK here: https://roiebook.com/ #zackroiwilliams #roimf #roimfpodcast CONNECT WITH JACOB STAHLER HERE: Facebook (5) Jacob Stahler | FacebookInstagram Jacob Stahler (@jacobstahler) • Instagram photos and videosTwitter Jacob Stahler (@JacobStahler) / TwitterTikTok https://www.tiktok.com/@jacobstahler?is_from_webapp=1&sender_device=pc
Did you know that telling your sustainability story can help you sell more wine? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share three ways you can build a strong brand so that your customers will remember you. Kathy Kelly, Professor of Horticultural Marketing and Retail Business Management at Penn State University found that describing specific practices and why there are important not only sets you apart from the competition but helps to create an emotional connection with your customers. It can even increase their willingness to pay more for a bottle of sustainable wine! Elements of a brand "Brand identity" is the personality of your business -- it's what people think about when they think of your brand. "Brand awareness" refers to general familiarity with your brand. Both concepts should be taken into consideration when creating a branding strategy. By cultivating recognition and understanding of your brand through design, messaging, and more, you can make your business and your customer experience more memorable. Your brand's name, logo or symbol, tagline, colors, imagery, voice, and more -- this is how your brand is presented to the outside world. Maximize your brand experience by dialing in these key brand features. 3 ways to build a strong brand What makes you so special? Every wine brand has its unique story. Whether it's a business passed down the generations of a family, a hobby that grew into a booming business, what started out as a weekend project for a couple of friends, or a drive to fill a hole in the industry, identifying what makes your brand different from the rest and including elements of this story into your communications and imagery is a great way create a more personal connection with your customers. Understand your supporters Define your target audience to help dial in the kind of messaging you want to send through your branding efforts. Do you want to create a playful feel with your brand? Are you after a more sophisticated and elegant aura? Talk to your clients and return customers about why they support your business and what keeps them coming back. Pay attention to the type of messages that seem to resonate most with your audience and clients through engagement and sales activity. Consistency is key Create a consistent experience each time a customer interacts with your product or service. This will help to reinforce the personal connection to your brand and maintain a sense of familiarity. Communication channels to consider include your website, tasting room, email newsletters, social media, and packaging. The tone and spirit of your messaging should be consistent to keep your channels harmonized. New year, new opportunities People want to support brands that share their values. Does your brand's messaging and imagery provide a clear sense of what your brand stands for and the kind of experience it wants to provide your clients? The start of the new year gives us an opportunity to come back from the holidays with a refreshed perspective. It's a good idea to take some time to assess your brand's identity and be sure your messaging is in line with the impression you want to make. This can help you prepare for all of the opportunities in the year ahead to connect with new and returning customers! Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's specific sustainable practices into your messaging. Check out the show notes for a link to the interview with Kathy Kelley, links to this article, research on consumer purchasing preferences, to download the seasons of sustainability PDF, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course 161: Use Storytelling to Sell More Wine 3 Ways to Build a Strong Brand Cover crops make vineyards more sustainable; strategy can be marketing tool Kathy Kelley Identifying wine consumers interested in environmentally sustainable production practices Marketing Tips eNewsletter Penn State Extension Wine Business Management and Marketing Seasons of Sustainability SIP Certified What Sustainability Means to Consumers by Morning Consult Wine consumers' willingness to adopt environmentally friendly packaging practices at tasting rooms: An ECHAID analysis
Full disclosure – Caroline and Jason Zook have full credit of these two game-changing questions. I am a member of their WAIM community, which is where I heard these beauties first! That being said, they had me pondering for days! I found myself sharing these 2 questions with all of my entrepreneur friends, so I knew I had to share them with you too! Whether you're new in business or have been at it a while – these questions should provide some inspiring insight into where you're spending your marketing time (and dollars). IN THIS EPISODE I SHARE: The number one tool I use and recommend for all business owners 2 very powerful questions that helped me create a powerful marketing plan for 2023 A quick on-the-spot exercise for releasing inner blocks. 3 Marketing tips I share with all of my private clients Plus – what I'm reading and loving this month! The two marketing questions (for later reference) are as follows: If you could only use one marketing platform for the whole year, what would you choose? Out of all the ways you've marketing your business in the past, which one brought you the most joy? 3 Marketing Tips for Every Entrepreneur There is no magic wand for marketing There is no one-size-fits-all promise for marketing. You can't skip the spaghetti phase! *~If you enjoyed today's episode, like, subscribe and right a review for The Sparkling Hippie Podcast.~* ***Resources Mentioned*** Haley's Recommendations Yogamu Instutite for YTT - (Plus use the coupon code “HALEYHOOVER” for 20% off!) Goodbye 2022 Hello 2023 Journal You are a Wealth Heiress book by Linda P. Jones Trust Your Vibes book by Sonia Choquette My favorite cast iron teapot Resources Mentioned in the Show WAIM - Wandering Aimfully Unlimited business community Dream Big Journal by Haley Hoover Sparkling Success Journal by Haley Hoover Sparkling Resources Join the Sparkle Society (Free Facebook Community) Join our email list! Work with Haley to find more authenticity and fulfillment in your life and business! *Affiliate Disclaimer: Some of my podcast episodes may include affiliate mentions and links, including Amazon affiliate links. This means if you decide to make a purchase by clicking one of these links I may earn an affiliate c --- Send in a voice message: https://anchor.fm/the-sparkling-hippie/message
Episode 21 Are you asking good questions and preparing for the next upswing in the mortgage business? On this episode your host Brady Webb is joined by Rayce Robinson, coach at The Mortgage Marketing Animals. They discuss their plan to make 2023 their best year ever, gaining market share, and growing our referral partner relationships - and how you can too! Schedule your totally free 60-minute coaching call here.
Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It's an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they're consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media's Marketing Expedition Podcast00:32 - 02:34 Brian's Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customization and personalization25:46 - 27:29 Data is the new oil27:30 - 31:16 The ability to see analytics31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today! 32:03 - 37:44 Projections for 2023 consumer journey.37:45 - 40:33 Customer acquisition40:34 - 42:04 Reach out to Brian 42:05 - 47:07 How marketers can expand their audience's reach through pay TV47:08 - 51:22 Creating a seamless experience journey for the consumers51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!52:41 - 53:27 Join The Marketing Expedition Community today!#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus
CJ Finley of Thrive On Life teaches us how to find more fulfillment. In This Episode: 04:00 - Playing to win 08:40 - Doing what it takes 11:00 - Getting people to pay you 14:30 - Running from death 21:00 - Surrounding yourself with the right people 23:30 - Leaving corporate America 29:50 - Having the confidence to take risks 37:20 - Get good at not knowing the outcome 38:40 - The fear of mastery 43:30 - Reframing failure 48:55 - I don't know 52:00 - From me to we 55:00 - Rapid fire questions 01:00:30 - It takes a team 3-Tip Tuesday's - Marketing Tips to Attract More Leads! From followers to clients in 7-easy steps. Get all links, resources, and show notes at: www.coreyhi.com/podcast/080
Quick Marketing Tip: DIRECT MAIL (Road Trips with the Rabbit Man) —— Check out the Roof Rabbit™ | RoofRabbit.com Facebook | Facebook.com/TheRoofRabbit Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife
Do you want your wedding business BOOMING in 2023? I don't know about you, but I'm tired of feeling like we have to constantly react to whatever is happening in the world and economy around us to make our businesses succeed - so let's take charge with these 3 resolutions for wedding pros in 2023! Focus on just these 3 wedding business marketing tips, and I know this year will be your best one yet. ----------------------- If you want to make some BIG progress, and fast, the Book More Brides Growth Academy will show you how to stand out from competition and get leads to see your value - in 90 days or less. In our focused training program, you'll learn our Cracking the Booking Code Method to know the words your couples need to hear to book you, and get them onto a sales call quickly. We work with you so you get the feedback you need to make sure you're getting it right - no more guessing about what will work! - and you'll have all of this completed in 12 weeks or less...and we'll work with you until you do. Schedule a call with us here to learn about the Growth Academy: https://msgsndr.com/widget/booking/N1cGaF1XtigGZI8hMqTe
In this episode, I dedicate to all of my homies out there, hustling and dealing with haters on a daily basis. Haters are like vampires, they will try to suck the energy out of you and distract you from building that life you want. Don't fucking let them! Level up your game, stay focused on your goal and keep winning! Keep grinding until your success speaks for itself. Fuck them! This is your life. This is your time. Own it. Here are the timestamps… 00:00 Intro 01:36 F*ck The Haters02:12 Hating Is A Waste Of Time03:30 Getting To The Bottom Of Hate 03:42 Receipts Are Proof9:41 Don't Let Haters Steal Your Time13:40 Don't Let Haters Get To You15:26 Keep Hustling & Win LINKS MENTIONED IN THIS EPISODE:Download My Free Ebook: roiebook.comCONNECT WITH ME HERE:FacebookInstagramLinkedInTwitterTikTokYouTubeSUBSCRIBE TO THE PODCAST HERE:Apple PodcastsGoogle PodcastsAmazon MusicSpotifyStitcherYouTubeDOWNLOAD MY FREE EBOOK, ‘10 Marketing Steps You Can't Afford To Miss'!This FREE eBook Includes:Research for Creating a Marketing Strategy - valued at $997Creating an Action Plan - valued at $497Marketing Strategy Outline - valued at $497Competitive Research Guide - valued at $249Hiring Out Labor at a High ROI - valued at $99Implementing Sequences (Organic, then Paid) - valued at $1,497Tracking Analytics - valued at $197Initiating - valued at $997Hiring the Right Agency - valued at $249The Tools Needed to Run Your Own Marketing Department - valued at $99Download my FREE EBOOK here: https://roiebook.com/#zackroiwilliams #roimf #roimfpodcast
In this episode of Loan Officer Freedom, the #1 loan officer podcast in the country, Carl White and special guest, Kristin Simpson, talk about ways to get back to epic levels that many LOs saw in 2021. Kristin Simpson, a trainer here at Mortgage Marketing Animals coaching program, as well as a big part of our morning zoom meeting, Loan Officer Breakfast Club, shares the topics of conversation from the hundreds of loan officers she talks to each month. This is the real deal of what struggles come up and the ways to overcome them for actionable results. It's a different season now than back a year ago. You need a plan of action – you need to be having conversations every day. Did you know that 7 out of 10 home buyers use loan officers that their realtor sent them to? That means those conversations need to happen to build relationships and bridge the connection for referrals. So, how's it done to get back those numbers…listen in to find out. Let's have a 1 on 1 conversation where we will literally map out your next 90-days for a solid, actionable plan. Schedule here > totally free.
On this episode of Loan Officer Freedom, your #1 loan officer podcast nationwide, Steve Kyles and Carl White tackle the biggest concerns in today's market and how to stay focused on closing even more loans. Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business.
On this episode of Loan Officer Freedom, your #1 podcast for loan officers nationwide, Carl is joined by Jami Clark, a member of the team here at Mortgage Marketing Animals. This is Part IV, the final part of the “Your Questions Answered” series, where Jami has collected multiple FAQs from loan officers on our public and member only Facebook groups and Carl is answering them for you. Listen in to hear the answers you're looking for – and what the resolution is to the challenges that are being seen in the mortgage industry today. From clients not sending their documents in time, to doubting your ability to deliver closing date as promised, to where to put advertising dollars – we've got it covered, right here. Hear more answers to your FAQs by jumping on a complimentary 60 - minute strategy call for loan officers here.