Podcasts about Product marketing

In this episode of the Boardroom Beauty Podcast, host Lydia Drakeford interviews Roxana Ontiveros, a Senior Product Lead at Topicals. They discuss Roxana's journey from being a first-generation college student to a leader in the beauty industry, emphasizing the importance of centering community, innovation, and impact in her leadership. Roxana shares her thought leadership in product development, the significance of diversity in leadership, and her passion for creating inclusive beauty products. Chapters00:00 Introduction to Roxana Ontiveros02:56 Self-Care and Community Engagement05:15 Navigating Identity and Leadership09:53 Academic Achievements and Early Ambitions14:16 Transitioning from Law to Beauty16:37 Cultural Identity in Leadership19:19 Product Development at Topicals22:57 Innovation and Consumer Needs in Beauty26:24 Diversity and Inclusion in Product Development30:16 Fun Product Recommendations Hosted on Acast. See acast.com/privacy for more information.

Hila Lauterbach, Founder of 10x GTM, and Klue Advisor. 10x GTM is a company partnering with high-growth B2B SaaS companies to accelerate revenue through strategic GTM and product marketing excellence. In this episode, KJ Hila discuss the rise of data-driven and AI-powered investment models—and why they’re not enough on their own. They also explore the most common go-to-market mistakes: lack of alignment, unclear audience, and missing foundational strategy. Key Takeaways: [5:47] Hila’s Origin Story & Overcoming Rejection [13:45] The Broken Investment Model [16:39] Building a Repeatable Go-to-Market Engine [26:50] The Future of SaaS & AI’s Impact Quote of the Show (27:00): “Every time the door was closed, I built a new door. You have to keep iterating, keep believing, and keep working hard towards your goals.” – Hila Lauterbach Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Hila Lauterbach: LinkedIn: https://www.linkedin.com/in/hilalauterbachmarketing Company Websites: 10XGTM.com and https://klue.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Akamai VP of Product Marketing, Ari Weil, explores how AI is shifting to the edge, enabling faster decisions, personalized experiences, and stronger security. From inference to agentic AI, the stakes are rising fast. What will it take to support thousands of AI workloads across global locations?  In this Executives at the Edge episode, host Pascal... Read More The post AI in Motion: Powering the Next Digital Leap appeared first on Mplify.

Let's step into these shoes for a minute. You're the sole marketer at a B2B startup. You've been hustling, pitching investors, and finally you close your Series A. Suddenly, you have the budget to make real progress. What do you do next?Here's the lesson that stood out to me in a recent guest application: “There is no real progress in marketing, especially in B2B and post-Series A, without product marketing.”I love that lesson and I think of product marketing as the translator between what engineers build and what customers truly need.To hear the story behind that lesson – and many more insights born from wrestling with real revenue goals – I spoke with Asaf Raz, VP of Marketing at Agora [https://agorareal.com/]. Agora secured $34 million in Series B funding last year and has raised a total of $63 million in funds so far.Raz manages a team of 12 demand gen, product marketing, creative, and field marketing professionals.Lessons learnedMarketing can't be successful without being connected to sales goalsOne of the most important things about being a marketing executive is to know your market really well, knowing the actual people.There is no real progress in marketing, especially in B2B and post-Series A, without product marketingThere's nothing helpful that comes from complaining about things and blaming other people for your problems Take full ownershipFrame for persuasionDiscussed in this episodeMarketingSherpa has teamed up with parent company MeclabsAI to produce a research study. We are granting 10 AI engineering vouchers worth $5,000 each to eligible companies. Learn more at https://meclabs.com/research/5k-engineering-voucherProduct Quality: Marketing's job is to help the product win (podcast episode #97) [https://marketingsherpa.com/article/interview/product-quality]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Customer-First Marketing: The customer is always right … but not always right for your company [https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/]Clarity Trumps Persuasion: How ordinary marketers are learning to write high-impact copy [https://www.meclabs.com/training/misc/optsummit/slides/10-Flint-McGlaughlin-MECLABS-Copywriting-FINAL.pdf]Turn content into pipeline – In this episode, Raz discusses how he uses a podcast to better understand prospects and get more deals. Build your own playbook to get more leads with your content using a multi-agent protocol workflow. Launch the workflow [https://win.meclabsai.com/build-lead-gen] (from MeclabsAI, MarketingSherpa's parent company).Subscribe for more tactics that turn content into closed businessSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Are press releases still relevant in 2025? In this episode, Jenn talks with Serena Ehrlich, Director of Product Marketing at Notified, about how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how press releases are ranked, summarized, and seen by potential customers.Learn why press releases are now showing up in AI-generated answers, how they can act as mobile landing pages, and what small businesses can do to take full advantage of this shift. From formatting tips to image file naming tricks, this episode is packed with practical advice you can apply to your next announcement.

matt wan and joshua desabris—co-founders of set and previously momentous—join sean to unpack how set is reimagining nicotine pouches as tools for focus and performance. they explore how creatine shifted from a “gym bro” staple to a mainstream supplement, and how set is aiming to do the same for nicotine. along the way, they break down what went wrong at momentous, what they're doing differently this time, and why discipline, deep customer insight, and ruthless focus are the secret sauce.

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.TakeawaysOro Commerce was founded by the original Magento team to serve the B2B community.B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.No-code solutions empower business users to make changes without relying on developers.AI can enhance the buying process but trust is crucial in B2B transactions.Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.Buyer intent is critical in B2B, as many orders start with online searches.Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.Owning your data and code is essential for long-term success in e-commerce.E-commerce platforms must adapt to provide a seamless experience for buyers.The future of commerce may involve agentic buying agents, but human interaction remains important.Chapters00:00Introduction to Oro Commerce and Its Origins06:53The Importance of No-Code Solutions12:13Introduction to Case Studies as a Sales Tool48:19TC - Outtro All AV version 1.mp4

Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here's my interview with Alicia Berry (Executive Producer at Niantic Spatial) & Asim Ahmed (Head of Product Marketing at Niantic Spatial) that was conducted on Thursday, June 12, 2025 at Augmented World Expo in Long Beach, CA. Check out their announcement blog posts including "Niantic Spatial and Snap's Multi-Year Strategic Partnership to Build AI-Powered Map" as well as "Niantic Spatial Joins Khronos Group to Advance Geospatial AI and 3D Standards" (mentioned in my latest interview with Neil Trevett, as well as "Meow Wolf and Niantic Spatial Announce Plans to Explore an Expansion of the Meow Wolf Universe". Also be sure to check out my interview with Keiichi Matsuda about Liquid City's Parabrains system that Niantic Spatial was using in their VPS guided tour demo they were showing at AWE. And you can also see more context in the rough transcript below. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Traveling soon? Save money with an eSIM on your smartphone. I catch up with Saily CEO Vykintas Maknickas, who also talks about NordVPN for added privacy and protectionSpeaking of saving money while traveling, learn all about the Wise app and how to avoid steep ATM fees while overseas. Joining me for the chat is Ankita D'Mello, Principal Product Manager at WiseAlso on the show, T-Satellite is live, which lets you stay connected virtually anywhere – and even if you're not a T-Mobile customer. We get the 4-1-1 from Alice Williams, Vice President of Product Marketing at T-MobileIt's almost back-to-school time, and so we hear what's new and newsworthy from tech lifestyle expert Mario ArmstrongThank you to Visa and SanDisk for your support!

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world.Dave and Andrei cover:Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it)The new playbook for SEO in 2025, including what metrics to track beyond traffic and backlinksActionable tactics to get your brand mentioned by AI search tools like ChatGPT, Perplexity, and Google's AI OverviewsWhether you're a marketing leader or an SEO newbie, this episode will help you rethink your approach to content, attribution, and brand in the AI era.Timestamps(00:00) - – Intro (02:48) - – Why this was Exit Five's most-registered webinar ever (05:08) - – Meet Andrei from Ahrefs (06:48) - – Is SEO dead? Not quite, but it's harder than ever (08:28) - – AI traffic is growing fast (63% of sites already see it) (09:18) - – Why brand is your best SEO defense (11:48) - – How Google measures brand impact (keywords, mentions, clicks) (14:48) - – Calculating content ROI with traffic value (17:18) - – Why branded search volume predicts AI visibility (21:18) - – How to track brand mentions in ChatGPT, Perplexity & AI Overviews (24:18) - – AI traffic = fewer clicks, better leads (29:23) - – How to improve your visibility in AI-generated answers (36:23) - – Why backlinks matter less and PR matters more (43:23) - – New rules for writing content LLMs can surface (52:23) - – Final takeaways: metrics to watch and content to prioritize Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

In this episode of the Host Planet Podcast, we dive into the world of automation, AI, and practical tech tools that help short-term rental (STR) hosts reclaim their time and streamline operations.Our guest is Adam Buckmaster, Director, Product Marketing & Strategic Solutions at eviivo, a leading property management system (PMS) known for empowering hosts through smart, integrated technology. From instant messaging tools to smart guest communications and forward-thinking features, Adam shares invaluable insights into the future of frictionless hosting.Whether you're managing one property or a growing portfolio, this episode covers the must-know tech tips that can dramatically reduce your daily admin. Adam also shares his thoughts on where the industry is heading in 2025, how eviivo is carving out a niche in the competitive PMS space, and why direct bookings still matter more than ever. For hosts who want to stay ahead of the curve without burning out, this episode is a must-listen.Key takeaways:1. Embrace automation, but stay human. Automation can save STR hosts hours every week – but Adam stresses that it's most powerful when it enhances rather than replaces the guest experience. Think smart messaging tools that deliver helpful info at the right time, without sounding robotic.2. Direct bookings still matter. While OTAs are important, Adam highlights that building your direct booking pipeline remains crucial for long-term success. eviivo offers tools to help hosts market directly, reduce commission costs, and build brand loyalty.3. Adopt AI – even if you're sceptical. For hosts hesitant about using AI, Adam offers reassurance: start small, use trusted tools, and don't let fear hold you back. AI isn't just the future – it's already helping thousands of hosts save time and delight guests today.0:11 How can hosts save time with automation and AI6:35 The best times to communicate with guests10:31 Keep a close eye on guest messages13:07 Message to reluctant AI adopters16:48 Airbnb Experiences 20:28 2025 trends23:10 How eviivo stands out in the PMS space28:03 Direct bookings32:09 Favourite brand: Key Data 32:54 Individual shout-out: Ana Harrison 34:03 Top tips to hosts who want to save timeLooking for a great PMS or digital guidebook? You need Hostfully!Check out these special offers:Property Management Software: Get $500 off onboarding by using the code PLANET500.Digital Guidebooks: Get 30% off for life by using the code HOSTPLANETGB.Click here to sign up for Hostfully: https://get.hostfully.com/46p7pafubra1Keen to book a Hostfully demo? Click here to connect with Frank Bosi: https://cal.mixmax.com/frankbosi/demo?re=IiY1x2YuQXZuFGbwR3cvhGQzVWbhpmI&rn=ISelxmchZFIzVWbhpkI&messageId=UjWJnyJQ1a9zxhP2CEmail Frank: frank@hostfully.com Host Planet: https://www.hostplanet.club/James Varley: https://www.linkedin.com/in/jdsvarley/Adam Buckmaster: https://www.linkedin.com/in/adambuckmaster/eviivo: https://eviivo.com/Episode to check next: Stop Building on Someone Else's Land: https://www.youtube.com/watch?v=VbADM2DROtM&t=6sThe Host Planet Podcast is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.Contact the show: info@hostplanet.club#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #JamesVarley #Hostfully #PMS #DigitalGuidebooks #SpecialOffer #eviivo #AdamBuckmaster

** Originally published on May 8, 2024 **Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It's about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you're not sure you're ready.And honestly? I think we could all use a little more of that energy right now - which is why I'm bringing this one back from the archives. Katie's story of building Klue's Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you'd love us to cover next. – Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue's media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.Jane and Katie dig into:How the idea for the Compete Network was born (on a run!) and why it stuckThe scrappy steps Klue took to build a media hub before owned media was “a thing”What it really takes to launch and scale multiple shows under one brandWhy consistency and format matter as much as the content itselfLessons learned from producing four podcasts at once - and what Katie would do differentlyHow teasers and “movie-style” launches helped Klue's shows break throughThe future of B2B media hubsWhy attribution alone isn't enough - and how qualitative feedback can be a marketer's gold mineWhy women need more “f*** it energy” in content creationKey Links:Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

In this on-location episode of the Know Zone Podcast, Vicky Chalkiadaki, Senior Product Development Manager for Europe, and Gabrielle Obligacion, Account Manager, Product Marketing, take listeners on a journey through Greece as they visit some of Classic Vacations®' hotel partners.From the iconic islands of Mykonos and Santorini to the historic heart of Athens, Vicky and Gabrielle sit down with top hospitality leaders to uncover what truly sets these properties apart.Hear firsthand from:• Anastasios Naoum, Commercial Director at Myconian Collection Hotels & Resorts• Rose Vernikou, Director of Sales at Domes Resorts • Stavrini Filippou, Assistant Director of Sales at Electra Hotels• Kalia Konstantinidou, Owner of Empiria GroupWhether planning a Greek itinerary or seeking to deepen product knowledge across Europe, this episode offers insider tips straight from the source.

James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.Episode Outline:[00:00:03] Introduction & Medellín living[00:04:20] Life before entrepreneurship: ESPN and Bali years[00:08:50] Launching Swannies & Stop Drinking program[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle[00:21:00] Customer transformations and generational impact[00:28:15] The business cost of casual drinking[00:34:40] Why younger generations are skipping alcohol[00:38:30] Swannies: Sleep benefits and productivity explained[00:40:00] Closing thoughts and where to find JamesWisdom Nuggets:1. Alcohol-Free is a Strategic Advantage:Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.2. Productivity Isn't Just Effort—It's Clarity:You don't need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.3. Wellness Trends Aren't a Fad:The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.4. Modeling Over Preaching:Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.5. Sleep is Non-Negotiable for Peak Performance:Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.Power Quotes“Removing alcohol is a superpower for your love life and business life.” - James Swanwick“Every day you don't drink is a special occasion.” - James Swanwick“In 30 years, we'll see alcohol the same way we see cigarettes.” - James Swanwick“Most of our problems have simple roots we often ignore.” - Alex Quin“It's wild how hard we fight to keep things that hurt us.” - Alex QuinConnect with James:Website: https://alcoholfreelifestyle.comInstagram: @jamesswanwickBook: Clear – Available on AmazonConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Neste episódio, a discussão central, com a participação de especialistas Cassiane Vilvert e Érica Oliveira, explora a essência do product marketing, definindo-o como uma estratégia crucial para conectar produto, vendas e marketing, e diferenciar o produto no mercado. As convidadas desmistificam o papel do product marketing, explicando o que ele é e o que não é, e destacam os desafios e sinais da sua ausência nas empresas. O episódio enfatiza a importância de construir uma estratégia eficiente, considerando o mercado e os objetivos da empresa, e termina com conselhos práticos para profissionais da área e interessados em se aprofundar no tema.Solta o play!

What makes customers choose your business over countless alternatives? After a recent trip with my 16-year-old daughter, I had a powerful reminder for you and your business so it will ACTUALLY be successful.

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she's at the forefront of using AI to scale smarter, not just faster.Matt and Jennifer cover:How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intelPractical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-marketHow to coach marketers to use AI responsibly, and why curiosity and judgment matter more than everIt's a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.Timestamps(00:00) - – Intro (02:37) - – What product marketing owns today (06:24) - – Launch and learn vs launch and leave (07:34) - – How PMM drives company strategy (10:59) - – Aligning teams around growth levers (14:34) - – Gathering customer and market intel (18:39) - – Quick, AI-powered research tactics (20:19) - – Sharing insights across the org (25:00) - – Real examples of AI in use (28:20) - – Eliminating freelancer spend with AI (30:00) - – What to feed AI to get results (32:50) - – Coaching teams to use AI well (36:20) - – Weekly AI spotlights and team habits (38:35) - – Building a team-wide AI culture (42:05) - – Setting realistic AI expectations (45:50) - – Example prompts and experiments (48:07) - – The role of community and mentorship (54:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

I love the movie City Slickers.If you're unfamiliar, Billy Crystal is a Manhattanite, has a midlife crisis, and goes out West on a cattle drive to try to figure life out.Spoiler alert, the crusty old cowboy teaches him that the secret to life is – ‘One thing. Just one thing. You stick to that and everything else don't mean shhh…” Well, you get the idea.It struck me that this is a great brand lesson as well. You've seen the stats – our ideal customer simply gets hammered with messages every day. And there are so many things your internal team could work on. How to break through the noise? How to prioritize? I love what my next guest told me – “If you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wall.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Margaret Dawson, CMO, Chronosphere [https://chronosphere.io/].Chronosphere has raised $343 million in three rounds. In its Series C round in 2023, the company was valued at $1.6 billion.Dawson leads global marketing efforts at Chronosphere, overseeing a budget of $12 million and a team of 23 working on digital experience, corporate communications, demand generation, customer marketing, ABM, Marketing Ops, and Product Marketing.Lessons from the things she madeIf you don't have one clear position of who you are and why they should care, you're just throwing spaghetti at a wallSometimes you need to poke the snakeIntegrated marketing moves the needleMentoring is a two-way streetJust because you can do something doesn't mean you shouldDon't focus so much on winning each battle that you lose the warIf you channeled the characteristics that made you so competent and made you authentically you, you would have the greatest powerWe do not serve ourselves or the world by hiding our light or being afraid to stand tallDiscussed in this episodeJoin us on July 30th at 2 pm EDT for AI Hackathon: Build a powerful lead gen agent in just 90 minutes [https://join.meclabsai.com/mec-050-masterclass] (from MeclabsAI, MarketingSherpa's parent company).Outside-In Messaging: Nothing counts more than the language of the customer (podcast episode #75) [https://marketingsherpa.com/article/interview/outside-in-messaging]The 4 Pillars of Email Marketing [https://sherpablog.marketingsherpa.com/email-marketing/4-pillars-email-summit-2014/]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Marketing Campaigns: Lose the brand ego and lean into humility (podcast episode #130) [https://marketingsherpa.com/article/interview/marketing-campaigns]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...TApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of the TestGuild Automation Podcast, I'm joined by Don Jackson, Director of Product Marketing at Perforce, to explore a bold new frontier in automation testing: true agentic AI. We unpack the groundbreaking tech behind Perfecto's latest release and what it means to test smarter, faster, and with zero hassle. Don shares how this new form of automation, powered by natural language, computer vision, and LLMs, lets you test like a human but with the speed of AI. No scripts. No frameworks. No brittle locators. Just plain-language instructions that drive real user-experience testing at runtime. You'll learn: What "agentic AI" really means and how it goes beyond traditional test automation How to run intelligent UI tests across devices without writing a single script Why this approach could finally bring automation to business testers and non-coders Real-world use cases, from validating stock charts and UI branding to exploratory testing at scale What to watch out for: prompting quality, performance tradeoffs, and trust Whether you're a skeptical scripter or just tired of flaky UI tests, this conversation will challenge how you think about automation—and show you what's now possible. Want to see it in action? Join the upcoming live demo webinar with Don and Perfecto's head of product: Perfecto AI in Action – Register Here https://testguild.me/donperrfecto

In this brand spotlight, Alex Quin explores how Diplo, the world-renowned DJ and producer, created a unique blend of fitness and music with Diplo's Run Club. Starting in Miami after a spontaneous half marathon, the idea grew into a multi-city wellness experience where Diplo both runs a 5K and performs a post-race DJ set. This episode breaks down the branding strategy, community engagement, and logistical challenges behind this innovative concept.Episode Outline[00:00] Intro to the show and episode format[00:52] Diplo's background and the birth of Diplo's Run Club[02:12] 2024 San Francisco debut: 11,000 runners, 14,000 partygoers[03:07] Expansion to 8 cities in 2025–2026 season[03:40] Miami 2026 event preview at Bayfront Park[04:01] 3 brand pillars: authenticity, experience-driven marketing, purposeful scaling[05:22] Challenges: balancing celeb image with runner credibility & managing city-wide events[06:14] Wrap-up and final thoughtsWisdom NuggetsDiplo doesn't just slap his name on the brand—he runs every race. This personal involvement makes the brand feel real to both fans and serious runners.The Run Club is more than a 5K. It's an immersive event with music, recovery booths, and media-friendly moments—marketing built into the experience.Scaling wasn't rushed. Diplo partnered with wellness brands and event experts like PlusOne, Mascot Sports, and Wasserman to keep the mission clear while expanding.Balancing Diplo's celebrity persona with the expectations of authentic runners is tricky. Success lies in walking both lines without alienating either group.The blend of music, movement, and shared post-run celebration creates a lasting impression that fuels loyalty and word-of-mouth.Power Quotes:“Diplo's Run Club expanded to eight major cities in a single season.” – Alex Quin “Scaling with purpose means aligning with the right partners from the start.” – Alex QuinConnect With Diplo Run Club :Website: (https://diplosrunclub.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Intermedia's Brian Gregory on portfolios, Teams integration, and AI that partners can actually resell “We're not just selling AI—we're giving service providers real products they can sell under their own brand.” — Brian Gregory, Director of Product Marketing, Intermedia As cloud communications enters a new chapter shaped by Microsoft Teams, agentic AI, and rising customer expectations, Intermedia is helping service providers rethink and rebuild their portfolios from the ground up. In this episode of Technology Reseller News, Brian Gregory, Director of Product Marketing at Intermedia, joins Doug Green to explore how service providers can capitalize on their home-field advantage—strong customer relationships, existing network services, and trusted brands—by delivering white-labeled UCaaS, CCaaS, and integrated Teams solutions with Intermedia. Key Takeaways: White Label Everything Intermedia's business is 92% channel-driven, enabling providers to fully brand and resell its unified communications, contact center, and Microsoft 365 offerings—keeping customer ownership and brand equity intact. Monetizing Microsoft Teams With Microsoft Teams commanding nearly 50% of the collaboration market, Intermedia's Teams-integrated telephony solution (launched August 2024) gives providers a clear path to offer high-margin, full-featured phone and contact center services—all within the Teams interface. AI You Can Sell Intermedia integrates real-world AI functions—like meeting summarization, sentiment analysis, real-time assist, and CRM integrations—into its UCaaS and CCaaS platforms. These features are practical, deployable today, and tailored for mid-market customers and partners. Service Provider-Ready No minimums. No upfront hurdles. Just a success-based model designed to align with provider needs. Vertical integrations (like recent auto dealer CRM tie-ins) and robust APIs help expand revenue streams across industries. Intermedia's Formula for Service Provider Growth: ✅ Strong economics and white-label branding ✅ Integrated Teams calling and contact center ✅ AI-powered productivity tools (resellable today) ✅ Flexible contracts with no minimums ✅ Vertical solutions + CRM/API support To learn more about Intermedia's full service provider offering, visit: www.intermedia.com.

In this thought-provoking episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Haidee Griswold, Director of Technical Product Marketing at Anomalo, to explore the rapidly evolving world of AI and its impact on marketing, business, and everyday life. Haidee shares her extensive experience in bringing AI technologies to life, from early voice assistants to today's generative AI systems. The conversation delves into the challenges of marketing AI products in a landscape filled with buzzwords and hype, with Haidee emphasizing the importance of authenticity and education in communicating AI capabilities.The discussion takes fascinating turns, touching on the future of work in an AI-driven world, the potential for AI to replace certain jobs, and the new skills that will be crucial for the next generation. Haidee offers valuable insights on how AI is changing the nature of management and leadership, suggesting that learning to effectively prompt and manage AI systems could lead to better human management skills. The hosts and guest also explore the ethical considerations of AI, including how to teach children to interact with AI assistants while maintaining good manners and social skills.Listeners will gain practical advice on leveraging AI tools for market research, competitor analysis, and content creation. Haidee shares her personal experiences using AI for both work and home life, offering a glimpse into the potential future of hyper-personalized AI assistants. Whether you're an AI enthusiast, a marketing professional, or simply curious about the future of technology, this episode provides valuable insights and actionable takeaways. Don't miss out on this engaging discussion – tune in now and join the conversation on the transformative power of AI in our lives and work.

In this episode of The Intuitive Customer, Colin Shaw speaks with Andy Traba, VP of Product Marketing at NICE, about the company's new mission: Creating a NiCE World. This isn't just a rebranding message — it's a strategic shift toward unified, proactive, and AI-enabled customer experiences. Andy and Colin explore why AI alone isn't enough, the dangers of siloed implementations, and why leading organizations are turning to platforms — not point solutions — to orchestrate connected, emotionally resonant journeys. If your organization is serious about CX transformation, this conversation provides clear guidance on where to start, what to avoid, and how to align internal functions toward a shared customer strategy. Quote of the Episode “The moment you find success with AI, you'll want more. That's why you have to start with a platform — not a point solution — so your entire organization can scale, align, and deliver a truly connected experience.” — Andy Traba, VP of Product Marketing, NiCE  

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today, we're talking with Lanie Schenkelberg, former product manager and current VP of Product Marketing at Inovalon. In this episode, we discuss: The 4 essential elements of compelling product storytelling How to spot weak messaging - and what strong positioning really looks like How Lanie's team led a storytelling overhaul that contributed to Inovalon's growth Links LinkedIn: https://www.linkedin.com/in/laineschenkelberg/ Inovalon: https://www.inovalon.com/ Resources Make it Punchy, By Emma Stratton: https://punchy.co/make-it-punchy-book/ Obviously Awesome Positioning, April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 Chapters 00:00 Intro 01:48 The Importance of Messaging and Storytelling in Product 03:01 How to go from Product Management to Marketing 06:10 Understanding the Customer's Big Win 12:45 The Hero Story Format 15:12 The Role of Positioning and Differentiation in Product Marketing 21:23 How Lanie Scaled Positioning at Inovalon 31:29 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Lanie Schenkelberg.

What happens when you need to rebrand thousands of physical products across global markets? For companies like Logitech and ResMed, changing a logo isn't just about updating a website - it's about retooling manufacturing lines, redesigning packaging for millions of units, and navigating complex regulatory requirements.Join brand leaders Paige Lutter from Logitech and John Barger from ResMed as they share their experiences leading brand strategy for physical product companies. Learn how Logitech solved their global naming challenges with the "Logi" mark, how ResMed approaches branding medical devices, and why both companies treat AI as a utility rather than a branded feature.Key insights include:Managing brand architecture across hardware, software, and digital touchpointsStrategies for implementing brand changes across global product linesThe critical role of executive support in brand transformationBuilding authentic customer connections through physical brand touchpointsBalancing innovation with brand consistency in regulated industriesWhether you're working with physical products or digital experiences, this conversation offers valuable lessons on brand strategy, change management, and the power of patience in building lasting brand value.

In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Yvan Jacqueline, President of the Americas for Parfums de Marly and Initio Parfums Privés. They unpack the world of luxury fragrance branding, retail strategy, and the power of genuine customer connections. From starting in hypermarkets to leading two top-tier fragrance brands carried in major department stores like Nordstrom, Saks Fifth Avenue, and Bloomingdale's, Yvan shares how purpose, risk-taking, and people-first values fueled his career. You'll also hear about groundbreaking products like functional fragrances and their revolutionary scent diffuser system, all rooted in science, innovation, and unmatched customer experience.Episode Outline[00:00] Intro: Meet Yvan Jacqueline, President of Parfums de Marly & Initio[02:20] Moving to the U.S. to build brand presence[05:45] How Parfums de Marly became #1 at Nordstrom[07:50] Yvan's career shift from hypermarkets to luxury fragrance[13:15] The importance of doing every job with pride and integrity[18:05] Traveling to build global fragrance presence[23:00] In-store experiences vs. online fragrance marketing[27:00] Initio's unique approach to functional fragrance[33:30] Customer trust, education, and staying true to brand DNA[38:40] Packaging innovation and detail in luxury marketing[44:10] Organic TikTok impact and connecting with Gen Z[51:00] Closing thoughts on values, leadership, and being rememberedWisdom NuggetsLead with Purpose: Yvan emphasizes the importance of doing your work with pride and ethics, no matter your current role. You never know which connection will shape your future.Listen to Your Customers: True growth happens when brands remain open to feedback. Yvan's team excels because they prioritize listening and adapting to customer needs.Packaging is Experience: Luxury goes beyond product—it's about the total experience, from unboxing to scent memory. Details matter in high-end branding.Risk the Right Way: Leaving a secure CEO position to join a then-small brand took guts. But trusting your instincts, when paired with strategic vision, can lead to massive success.Stay Accessible, Stay Human: Whether speaking with celebrities or 12-year-olds, Yvan believes in genuine human connection—something even the best marketing can't replace.Power Quotes:"People think fragrance is for others, but it's about how you feel." - Alex Quin"Perfume has a powerful emotional connection—it's not just a scent." - Yvan Jacqueline"Great sales happen when clients talk about the product at home." - Yvan JacquelineConnect With Yvan:Instagram: (https://www.instagram.com/yvanjacqueline)Linkedin (https://www.linkedin.com/in/yvan-jacqueline-8b672173/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promoteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we're going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies. To help me discuss this topic, I'd like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn't just interesting—it's essential. Resources RTB House: https://www.rtbhouse.com https://www.rtbhouse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg Ep. 342 How can you build a robust ideal customer profile with A ?   Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you're always on the pulse of what your market needs most.  Mentions Rachel Leist https://www.linkedin.com/in/rleist/ Claude https://claude.ai/ Genspark https://www.genspark.ai/ Outset https://landing.outset.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Episode Notes In this episode of Talent Experience Live, we dive into the groundbreaking findings of the Everest Group's Skills Intelligence Peak Matrix with John Deal, Senior Director of Product Marketing at Phenom. As skills become the new currency of work, Deal unpacks what it means to lead with skills intelligence — and how Phenom's top-tier placement in the report reflects both innovation and real-world impact. From powering better hiring decisions to unlocking personalized growth for employees, this conversation sheds light on why skills data must go beyond buzzwords and into practical, actionable strategies. Tune in to learn how organizations are applying skills intelligence across the entire talent lifecycle, why a platform approach matters, and what's coming next (hint: intelligent agents keep your skills data fresh without the headaches). Everest has highlighted the importance of skills as foundational with this inaugural report…now is the time to hear how to build that foundation.

A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products. Hosted on Acast. See acast.com/privacy for more information.

“Don't tell me the moon is shining; show me the glint of light on broken glass.”That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it's why I was so excited to read a podcast guest application that referenced the famous writer's maxim I've lived my career by – show, don't tell.To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Marketing, Contentsquare [https://contentsquare.com/].Contentsquare has secured $1.4 billion in funding, including most recently a $600 million Series F, at which point it was valued at $5.6 billion. Anderson manages a global distributed team of 10 across France, UK, Spain and the US, and currently manages 10 AI tools as well.Lessons from the things he madeGreat experiences are invisible, but they require relentless alignmentTelling stories with data creates internal momentumExperimentation wins, but only if it's culturalDon't make assumptions. Listen to customers.Show, don't tellInnovation isn't about waiting for a perfect idea, its about moving fast, failing smart, and building a culture that learns at speed.Discussed in this episodeIs your value prop strong enough? [https://win.meclabsai.com/value-prop] (MeclabsAI workflow, from MarketingSherpa's parent company)Corporate Marketing: Feedback is respect (podcast episode #44) [https://www.marketingsherpa.com/article/interview/corporate-marketing]Creating a Culture of Testing: How to defeat the tyranny of best practices [https://www.marketingsherpa.com/article/interview/corporate-marketing]Show, Don't Tell: 3 quick case studies where companies help customers reach their own conclusions [https://www.marketingsherpa.com/article/case-study/show-don-t-tell-3-quick-case-studies-where-companies-help-customers-reach-their-own-conclusions]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of Hustle Inspires Hustle, Alex Quin spotlights Latin music powerhouse De La Ghetto, breaking down how he's built a lasting brand through strategic collaborations, genre fluidity, and sharp media instincts. From his memorable verse on Bad Bunny's “Acho PR” to his calculated hiatus and comeback, De La Ghetto reveals how he treats each release as a full campaign—balancing creativity with business acumen. He shares insights on staying grounded, leveraging authenticity, and aligning visuals and timing to elevate his presence. This episode offers valuable lessons in branding, consistency, and navigating the evolving music landscape with intention.Episode Outline[00:00] Alex Quin introduces the Spotlight Series and De La Ghetto's impact[01:14] The story behind the “Acho PR” feature with Bad Bunny[02:30] In-studio chemistry, process, and quick turnaround[03:06] On Bad Bunny's humility and longstanding connection[04:23] Dela's genre versatility and global music collaborations[05:15] Strategic brand focus and return to solo projects[05:43] How De La Ghetto wants to be remembered[06:00+] Final thoughts on branding, strategy, and artistic identityWisdom NuggetsVersatility Wins: De La Ghetto's identity as “El Mas Versati” isn't just a nickname—it's his strategic advantage. Crossing genres and languages keeps him relevant and adaptable in a changing music scene.Every Release Is a Campaign: From visuals to timing, Dela treats each song drop like a full-scale brand launch. Musicians can learn from his emphasis on storytelling and media alignment.Stay Real Off-Camera: Authenticity breeds connection. Dela and Alex highlight how consistency off-camera builds trust and strengthens fan relationships.Strategic Collabs, Not Just Features: His work with major artists isn't random—it's planned to grow his brand reach and appeal. It's not about stacking names; it's about making the right moves.Reignite When It's Time: After a period of helping others, Dela's October 2024 pivot to focus on his own music is a reminder that stepping back doesn't mean you're out—it can be setup for a strong return.Power Quotes:“I come from the gutter, from the gully.” - De La Ghetto“Be good, but don't be a fool.”- De La GhettoConnect With De La Ghetto :Instagram: (https://www.instagram.com/delaghetto)Youtube (https://www.youtube.com/channel/UCRp097cJIVS-cQ_GuZWQkJg)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the CPQ Podcast, we're joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his personal theme of "connecting the dots." We dive deep into Chargebee's API-first, modular CPQ platform, built to support hybrid sales motions like PLG and sales-assisted selling—without maintaining separate catalogs or tech stacks. With customers ranging from $3M to $150M in revenue across the UK, Europe, ANZ, and North America, Chargebee offers out-of-the-box integrations with Salesforce, HubSpot, NetSuite, Sage Intacct, and over 60 other systems. Nikhil also discusses: Their AI-generated quote summaries and vision for CPQ in an AI-native world Why sales and finance teams should operate from a shared data foundation Chargebee's approach to billing-first CPQ architecture, SOC 1/SOC 2 and ISO 27001 compliance A new guided selling experience launching later this year Their 6-stage implementation methodology and fast go-live timelines If you're looking for a CPQ solution designed for digital growth, flexible pricing models, and enterprise-grade compliance—this episode is a must-listen.

Welcome to episode 286 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Paul Bamert, Vice President of Marketing at Case Status.   Paul is a proud member of the Case Status leadership team with a focus on Product Marketing. He specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers and enabling staff to be outcome oriented and success driven. He is passionate about technology and its role in delivering win-wins: helping businesses like law firms run better while at the same time delighting the consumers they serve.  Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.     What you'll learn about in this episode: 1. Importance of Client Feedback:     - Minimize negative reviews by addressing concerns early.     - Encourage client referrals and reviews for firm growth. 2. Leveraging Positive Feedback:     - Turn negative feedback into positive outcomes for client loyalty.     - Recognize satisfied clients for stronger relationships and referrals. 3. Evolution of Case Status Software:     - Started with real-time updates, now uses predictive analysis for client interactions.     - Future-focused approach to meet client needs proactively. 4. Client-Centered Approach:     - Proactive client engagement for transparency and satisfaction.     - Integrate case management systems with user-friendly apps for seamless experience. 5. Maximizing Client Satisfaction:     - Prevent negative reviews and leverage satisfied clients for referrals.     - Satisfied clients as key marketing assets for firm growth. Resources:    Website: Case Status LinkedIn: Paul Bamert | LinkedIn Facebook: Facebook Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken's wild DMV robo-caller story and Erin's bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You'll learn how to: Measure true AI impact (hint: tie it to closed deals) Adopt the right mindset for prompt iteration Set up templated prompts and custom GPTs for your team Run fast SEO audits with deep research in under 30 minutes Assemble a lean AI-powered marketing tech stack Strike the optimal balance between human and machine effort They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.   Key Takeaways Revenue First: Always link AI projects to deal velocity or closed-won impact. Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done. Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts. DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches). Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps. Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines.

Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products. Hosted on Acast. See acast.com/privacy for more information.

Send me a messageMost people don't think about carbon emissions when they think about the internet—let alone digital advertising. But here's the kicker: the ad tech ecosystem is responsible for roughly the same emissions as the global aviation sector. Yes, really.In this episode of the Climate Confident podcast, I spoke with Frank Maguire, SVP of Product Marketing & Sustainability at Equativ (formerly Sharethrough), about the often-overlooked climate impact of digital ads. We broke down how every impression, bid, and page refresh contributes to a complex, energy-intensive infrastructure—and what's actually being done to clean it up.Frank shared how programmatic advertising works, why the auction-based model generates such high emissions, and what's being done to make ad delivery more efficient. We explored GreenPMPs (Private Marketplaces) that strip out high-emission inventory while improving performance, the role of AI in optimising and complicating emissions, and why industry collaboration is key.We also discussed how regulation like the EU's CSRD is pushing companies to measure and act on their digital carbon footprint—and why that matters for brands, platforms, and consumers alike.If you've ever wondered how something as invisible as online ads can have a tangible climate impact—or how business can respond—this episode unpacks it all.Listen now to learn how the ad tech world is confronting its emissions problem, and what it means for sustainability in digital infrastructure. Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts Spotify Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

In this episode, Alex Quin sits down with Mikael Hamaoui, founder of Riviera Horizons and one of the visionaries behind Pagani Residences—a groundbreaking collaboration with the Pagani family that merges ultra-luxury living with cutting-edge design. Known globally for crafting some of the most exclusive hypercars on the planet, Pagani Automobili is synonymous with performance, craftsmanship, and Italian artistry. Mikael shares how this legacy of precision and innovation is now being translated into elite real estate. He opens up about the concept and creative process behind the project, the collaboration with the Pagani brand, and how his background in luxury event design shapes unforgettable living experiences. The conversation also explores the business challenges and triumphs of building at the top tier of the luxury market.Episode Outline[00:00:03] Alex Quin welcomes listeners to the show[00:01:40] Mikael's background and the origins of Riviera Horizons[00:04:50] Early influences and the leap from design to events[00:08:10] Conceptualizing Pagani Residences with the Pagani family[00:11:25] What makes Pagani Residences a new standard in luxury[00:14:00] Lessons learned from working in high-pressure luxury markets[00:17:30] How Riviera Horizons blends creativity with operational execution[00:21:00] The long-term vision for Pagani Residences and future projects[00:24:20] Advice for creatives and founders entering luxury markets[00:27:00] Final thoughts from Mikael and closing by Alex QuinWisdom NuggetsDesign with Emotion: Mikael emphasizes that true luxury isn't about flash—it's about how a space makes you feel. Emotional design creates lasting impact.Collaborate with Legacy: Working with the Pagani family brought decades of design excellence into a new space. Aligning with iconic brands elevates your own.Translate Creativity Across Fields: From events to real estate, Mikael applies the same principles of storytelling and precision. Creative skills can scale across industries.Build a Brand on Trust: Pagani Residences reflects years of trust between Mikael and his collaborators. Relationships, not just vision, drive long-term projects.Lead with Vision, Adapt with Skill: Balancing big-picture goals with real-world constraints is key. Mikael shows that strong leadership means being visionary and flexible.Power Quotes:“You can't fake luxury—it has to be felt in every detail.” - Mikael Hamaoui“We wanted Pagani Residences to feel like a sculpture you live in.” - Mikael HamaouiConnect With Mikael :Pagani Residences Instagram: (https://www.instagram.com/paganiresidences)Pagani Residences Website (https://paganiresidences.com/)Riviera Horizons Website (https://rivierahorizons.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promoteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (03:04) - – Matt's path from engineer to Atlassian VP (06:19) - – Why technical backgrounds can be both a strength and a curse in PMM (10:04) - – What product marketing looks like at a $5B company (11:04) - – “Own the outcome, not the task”: tying PMM to revenue (13:24) - – Why product marketers should care about pipeline (even if they don't own it) (14:49) - – How brand and creative marketers can still align to business outcomes (17:19) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (18:04) - – How Matt applies firefighting lessons to leading marketing teams (19:44) - – Triaging “fire drills” and protecting your team's focus (21:34) - – How to prioritize ruthlessly (and what real prioritization means) (24:04) - – From IC to VP: how your mindset and responsibilities shift (28:35) - – Why leaders should double down on strengths—not fix weaknesses (30:50) - – How self-assurance became Matt's superpower as a leader (33:50) - – The StrengthsFinder approach Matt uses with his team (35:50) - – The value of executive coaching for marketing leaders (37:20) - – The goal: build the best marketing team anyone's worked on (38:50) - – Why trust and 10x thinking unlock great marketing work (41:20) - – Where product marketing sits inside Atlassian's org (42:50) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (45:20) - – What qualifies as a real meeting at Atlassian (46:50) - – Why async work helps global teams move faster (49:50) - – How Atlassian balances async with intentional in-person gatherings (51:50) - – Why trust changes how Slack and email are interpreted (52:35) - – How Atlassian thinks about AI's role in marketing (54:50) - – Why it's hard to stand out in an “AI-washed” market (56:05) - – Matt's mission: help make work suck less (57:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

On this episode of Embracing Erosion, Devon sits down with Jeff Hardison, CRO of CaseMark and former VP of Product Marketing at Calendly.They discuss the complexities behind operating a hybrid go-to-market motion, the positioning and messaging LinkedIn industrial complex, the nuances of product marketing and leadership in startups vs enterprise organizations, and they even touch on GTM engineering. Enjoy the conversation!

In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build and execute a holistic sales enablement strategy. He also shares helpful tips on identifying enablement gaps, aligning cross-functional teams, and using customer insights to build trust and drive adoption among sales teams.Check out the episode highlights here.All rights reserved. © Product Marketing Hive.

As the 2025 holiday shopping season nears, what's top of mind for retailers? In this insightful episode, Winnie Albornoz (Director of Product Marketing, SAP Commerce Cloud) is joined by Eric Fisch (National Sector Head of Retail & Apparel, HSBC) to unpack the state of the retail and fashion sectors.From the shift toward off-price retailing and changes in consumer spending behavior to the nuanced role of Gen AI in customer service and advertising, this conversation offers a sharp look at what brands need to know—and how they're adapting. Eric also shares predictions on promotional strategies, loyalty programs, and why in-store retail is reclaiming its importance in an increasingly omnichannel world.What You'll Learn in This Episode:What's driving consumer spending decisions in 2025The role of off-price and designer segments in shaping demandWhy brands are rethinking influencer marketing and turning to UGCHow AI is making resale and customer support smarterStrategies retailers are using to manage early holiday shopping and tariffsKey Takeaways:Resilient consumers are spending more cautiously, often prioritizing essentials.Luxury shoppers are trading down to contemporary brands for better value.Retailers are adopting data-driven promotions and combining online/offline tactics.The "golden age" of mega-influencers may be fading—UGC is on the rise.AI tools are now actively improving customer service, personalization, and inventory management.Subscribe to our podcast for expert insights on the future of retail and commerce.  Visit The Future of Commerce for the latest retail strategy and tech trends.  Share this episode with colleagues and leaders in retail, fashion, and e-commerce.

In this episode, Alex Quin sits down with Alicia Grande, founder and CEO of Grande Cosmetics—a beauty powerhouse known for its iconic GrandeLASH-MD serum. Alicia shares how she turned a single product into a $100 million+ brand without outside investors. From grassroots trade shows to landing shelf space at retailers like Sephora, Ulta, and beyond, she breaks down the branding, grit, and customer obsession that fueled her success. Alicia also opens up about the challenges of scaling while staying authentic in a competitive industry.Episode Outline[00:00:03] Introduction and welcome by Alex Quin[00:01:45] Alicia's media background and shift to beauty[00:04:12] The creation of GrandeLASH-MD[00:07:00] Leveraging trade shows for grassroots marketing[00:09:30] The power of before-and-after images[00:12:20] Early business struggles and breakthroughs[00:15:05] Building credibility in the beauty industry[00:17:40] Scaling with Sephora and e-commerce growth[00:21:10] Staying innovative and customer-focused[00:24:30] Key challenges and advice for entrepreneurs[00:27:45] Alex Quin's final thoughts and wrap-upWisdom NuggetsStart Where You Are: Alicia leveraged her radio background to connect authentically with potential customers at trade shows. Your current skills can translate into unexpected successes.Proof Sells Products: Real customer results, showcased through authentic before-and-after photos, helped build trust and credibility. Visual evidence trumps flashy ads.Bootstrapping Builds Grit: Without outside investment, Alicia learned to be scrappy and disciplined. She emphasizes the strength that comes from doing more with less.Evolve With Feedback: Customer feedback directly informed product development at Grande Cosmetics. Listening isn't just polite—it's profitable.Growth Requires Risk: Alicia took major steps by expanding into Sephora and doubling down on e-commerce. Calculated risks are often the bridge to the next level.Power Quotes:“I started with one product and a passion for helping women feel beautiful.” - Alicia Grande“Don't rush into partnerships. Vet them like your brand depends on it—because it does.” - Alicia GrandeConnect With Alicia :Instagram: (https://www.instagram.com/ceoaliciagrande)Grande Cosmetics Instagram: (https://www.instagram.com/grandecosmetics/)Website (https://grandecosmetics.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O'Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery.Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, operations, and engineering services. The conversation unpacks what it really takes to build future-ready go-to-market teams, avoid burnout, and lead with both curiosity and clarity in a time of constant change.Jane and Chaenara dig into:How her career in ops + energy trading led to B2B marketing leadershipWhat “scenario planning” actually means - and how to make it actionableWhy marketers need to stop reacting and start building systemsHow AI is reshaping what it means to “do more with less”Creating space for failure and curiosity on high-performing teamsWhy outdated ideas of brand control and executive presence need to goWhat GTM leadership should look like - and where it's headedOutgrowing tech and how to protect your sparkKey Links:Guest: Chaenara O'Brien: https://www.linkedin.com/in/chaenara/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

A House oversight committee requests DOGE documents from Microsoft. Predatory Sparrow claims a cyberattack on an Iranian bank. Microsoft says data that happens in Europe will stay in Europe. A complex malware campaign is using heavily obfuscated Visual Basic files to deploy RATs. A widely used CMS platform suffers potential RCE bugs.  North Korea's Kimsuky targets academic institutions using password-protected research documents. Asus patches a high-severity vulnerability in its Armoury Crate software. CISA's new leader remains in confirmation limbo. Our guest is Brian Downey, VP of Product Management from Barracuda, talking about how security sprawl increases risk. Operation Fluffy Narwhal thinks it's time to rethink adversary naming. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn.  CyberWire Guest We are joined by Brian Downey, VP of Product Marketing and Product Management from Barracuda, talking about how security sprawl increases risk. You can find more information about what Brian discussed here. Selected Reading Following Whistleblower Reports, Acting Ranking Member Lynch Demands Microsoft Hand Over Information on DOGE's Misconduct at NLRB | The Committee on Oversight and Accountability Democrats (House Committee on Oversight and Government Reform) Pro-Israel hackers claim breach of Iranian bank amid military escalation (The Record) Microsoft lays out data protection plans for European cloud customers (Reuters) New Sophisticated Multi-Stage Malware Campaign Weaponizes VBS Files to Execute PowerShell Script (Cyber Security News) Chained Flaws in Enterprise CMS Provider Sitecore Could Allow RCE (Infosecurity Magazine) Beware of Weaponized Research Papers That Delivers Malware Via Password-Protected Documents (Cyber Security News) Organizations Warned of Vulnerability Exploited Against Discontinued TP-Link Routers (SecurityWeek) Asus Armoury Crate Vulnerability Leads to Full System Compromise (SecurityWeek) Trump's Pick to Lead CISA is Stuck in Confirmation Limbo (Gov Infosecurity) Call Them What They Are: Time to Fix Cyber Threat Actor Naming (Just Security) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chef Adrianne Calvo joins Alex Quin to discuss her rise from an accidental high school cooking class to becoming a celebrated chef, restaurateur, author of seven cookbooks, and culinary ambassador for St. Jude. Chef Adrianne shares the pivotal moments that shaped her path, including her appearance on Montel Williams, her early passion for journalism, and her sharp business acumen that's helped sustain her independent restaurant for over 18 years. Tune in for a conversation full of insight on branding, resilience, and using your craft with purpose.Episode Outline[00:00:03] Alex welcomes Chef Adrianne and highlights her achievements.[00:03:45] A class mistake led her to culinary arts.[00:06:20] Her first book at 19 and national TV debut.[00:13:30] Competitions, flavor focus, and early hustle.[00:21:10] 18 years in business and leading with a team.[00:34:10] Work with St. Jude, kindness, and long-term impact.Wisdom NuggetsAccidents Can Be Opportunities: What seemed like a class schedule error in high school introduced Chef Adrianne to culinary arts. Embrace unexpected changes—they might lead to your true calling.Build With Purpose, Not Just Hype: Chef Adrianne emphasizes that her brand is rooted in authenticity and service, not trends. She built her empire by staying grounded, creative, and consistent.Storytelling is Strategic: From social content to books, Chef Adrianne shows how chefs can transform their stories into strong personal brands. Passion plus storytelling equals connection.Invest in People, Not Just Processes: Chef Adrianne's success is also a product of training and retaining loyal staff. One skilled person is more valuable than three under-trained ones.Patience Pays Off: Success didn't come overnight—seven books, 18 years of restaurant growth, and national recognition came from years of consistency, learning, and community service.Power Quotes:"I do think that God has really held me in the palm of his hand.” - Chef Adrianne Calvo“Nothing replaces word-of-mouth. That's still king." - Chef Adrianne CalvoConnect With Chef Adrianne :Instagram: (https://www.instagram.com/chefadrianne)Linkedin (https://www.linkedin.com/in/chefadrianne/)Restaurant (https://chefadriannes.com/)Personal Site (https://adriannecalvo.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company