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Domo and AWS reveal how AI agents freed sales reps from 20 hours of weekly busywork, turning scattered data into real-time coaching and forecasting.Topics Include:Domo and AWS teams introduce today's session on AI agents in sales.Topic: using AI agents to transform sales operations, from insight to action.IT teams increasingly asked to turn data into actionable outcomes, not just access.Domo's CRO wanted AI agents to boost sales rep efficiency significantly.Reps act like "archaeologists," digging through scattered systems for basic context.This digging eats roughly 20 hours weekly, half of reps' time.Goal: personal AI agent per rep, understanding their book of business.Live demo begins: agent app surfaces urgent items needing attention.Agent tracks deal milestones, timelines, and forecasts from call and email data."Deal coach" feature grades rep performance and suggests next actions.Agent tone can be tuned from gentle to direct, aiding tough feedback.Architecture overview begins: building an AI-ready data foundation first.Data from CRM, calls, and emails flows into a cloud warehouse.Two agents built: automated deal analysis and personalized deal coach.Agents write insights back to CRM, preserving human edit control.Recipe: build foundation, activate with agents, distribute to people.Governance must be embedded throughout, not bolted on afterward.Second example: Fogo do Chão uses AI to analyze restaurant reviews.AWS architecture explained: Domo runs on Bedrock, defaulting to Anthropic models.Q&A: sales team adoption was immediate and enthusiastic post-rollout.Participants:Jason Longhurst – Head of Product Marketing, DomoAman Tiwari - Sr Solutions Architect, ISV, Amazon Web Services See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
No intro, just vibes!
Selma, Chief Revenue Officer chez Agorapulse explique sa vision sur la place du Product Marketing dans la performance commerciale.Au fil de son parcours, Selma a construit une vision très business du Product Marketing. Pour elle, cette fonction n'est pas un simple support marketing. C'est un levier qui permet d'aligner les équipes, d'améliorer la conversion, d'attirer les bons clients et de construire une croissance durable.Dans cet échange, elle partage sa vision du rôle du PMM et les signaux qui montrent qu'une entreprise a besoin de structurer cette fonction.Découvrez :
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jeff Mroz of Pioneer Pastures to explore how a truly differentiated product can drive growth across Amazon, Target, Sprouts, and beyond.Jeff shares the story behind Pioneer Pastures' ultrafiltered A2 dairy products and explains why the brand focuses so heavily on gut health, clean ingredients, and products that people can actually feel good drinking. From higher-protein milk to shelf-stable protein shakes, Pioneer Pastures is working to change the way consumers think about dairy by combining taste, nutrition, and science-backed education.The conversation also dives into one of the biggest challenges facing innovative product brands: how do you explain a complex health benefit in just a few seconds? Jeff breaks down how Pioneer Pastures uses health partners, educational content, customer testimonials, and sampling to build trust with skeptical consumers and help people understand why the product is different.Beyond the product itself, Jeff shares practical lessons on retail growth, including how the brand earned shelf space in major retailers like Target and Sprouts, why driving traffic into stores matters after you get on the shelf, and how brands can use online discovery, influencers, shopping hauls, and retail websites to support in-store sales.If you're building a product brand, launching into retail, or trying to educate consumers about a new category, this episode offers valuable insight into how great products, clear messaging, and smart channel strategy work together to create lasting growth.In today's episode of the Harvest Growth Podcast, we cover:● Why Pioneer Pastures built its brand around ultrafiltered A2 dairy● How gut health, clean ingredients, and product formulation influence consumer trust● Why education is critical when launching a product people may not immediately understand● How health partners, testimonials, and sampling help overcome skepticism● What it takes to drive traffic into major retailers after earning shelf space● How Target.com, influencers, and shopping-haul content can support retail sales● Why Sprouts and Target can help innovative brands build credibility● Why great products create stronger retention, repeat purchases, and word-of-mouth● How founders can balance product quality, consumer insight, and marketing strategy● And so much more!Want to learn more about Pioneer Pastures?Visit PioneerPastures.com or look for Pioneer Pastures products at Target, Sprouts, and Amazon.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
HP Builds AI-Powered Collaboration Ecosystem for the Hybrid Workplace, Podcast “AI is changing collaboration by helping IT teams see, manage, and improve the entire workplace experience.” In this Technology Reseller News podcast, Doug Green speaks with Brian Phillips, Director of Product Marketing at HP Inc., about HP's InfoComm 2026 announcements and the company's expanding vision for AI-powered enterprise collaboration. The conversation focuses on how HP is bringing together meeting room technology, personal productivity tools, AI-enabled management, and workplace analytics into a more unified collaboration ecosystem. At the center of that strategy is the HP Workforce Experience Platform, or WXP, which is designed to give IT teams a broader view across devices, rooms, applications, and user experiences. Phillips discusses how WXP, together with Poly Lens and new AI-powered capabilities such as Room Visualizer AI, helps organizations move beyond basic device management. Instead of simply monitoring endpoints, IT teams can gain more actionable insight into how rooms are configured, how devices are performing, and how collaboration spaces can be improved. The podcast also covers HP Poly Studio Room Compute, VideoOS 5.1, and Poly DirectorAI, technologies designed to make hybrid meetings more engaging and equitable. These tools help meeting participants be seen and heard more clearly, whether they are in the room, working from home, or joining from another location. Beyond the meeting room, HP is also expanding its personal workspace portfolio with products such as the Poly Focus 6 Series Bluetooth headsets and the HP Collaboration Keyboard. Phillips explains how these devices fit into the larger HP collaboration strategy by supporting productivity wherever employees work. For MSPs, channel partners, and enterprise IT leaders, the message is clear: workplace collaboration is moving toward integrated ecosystems, AI-powered insights, and better experiences for both users and IT teams.
"Service is the new storefront" has been a slogan for the better part of a decade, usually followed by a promise to turn a cost center into a profit center that never quite arrived. What changed is not the ambition. It is that the plumbing finally exists. Recorded live at K:LDN 2026 in London, this conversation is about what becomes possible when a brand can pull customer data from any channel and hand it, in real time, to a human or an AI agent. Phillip Jackson sits down with Kelly Thacker of Klaviyo's product marketing team. Her argument is that the prize is democratization: taking the best in-store associate, the person who knows both the products and the customer, and making that experience available on every channel and to every brand, not just the ones who can staff a great team. Kelly is candid about the failure mode too, the dumb bot that asks a loyal VIP for an email address it should already have. The fix is an agent that knows the business and the customer, with escalation rules the brand sets and widens as trust grows. The number that makes the case is blunt: where is my order is still the most common question to any agent, human or AI, and automating it hands time back to people for the work that actually needs them. She closes by looking further out, to a world where marketing and service stop being separate departments and brands begin building for agent-to-agent shopping, where a customer's agent transacts with a brand's. You Don't Have to Babysit Your Agent Anymore What you'll learn Why the cost-center-to-profit-center promise is finally deliverable, and what specifically changed What separates an agent that delights from the dumb bot that frustrates How brands set the line between automation and human escalation, and widen it over time Why where is my order is the single most valuable question to automate How service data feeds back into marketing and the rest of the relationship What agent-to-agent shopping is, and why it is closer than it sounds Pull quotes "You could be the most loyal VIP customer, and then a chatbot asks, can you give me your email address, and you think, you should just know me." — Kelly Thacker, Product Marketing, Klaviyo [TK] "We meet customers where they are. You build for the future, and you help them slowly get comfortable with that change." — Kelly Thacker [TK] "A poor experience with an agent feels worse than a poor experience with a human, so the human in the loop has to be so important to this." — Phillip Jackson [TK] "This is the moment where people will either rise to the occasion or they'll be forgotten." — Kelly Thacker [TK] Chapters [TK] Cold open and introductions [TK] Service is the new storefront, an old promise made real [TK] Democratizing the best in-store associate [TK] The dumb bot, and what a good agent must know [TK] Human in the loop, escalation rules the brand controls [TK] Where is my order, automating the most common question [TK] Signals from a service chat that make marketing smarter [TK] The future, one brand experience and agent-to-agent shopping [TK] Brands doing service and experience well In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Hiring Automation Gap No One Is Talking AboutFeaturing Mike DeMarco, Senior Product Marketing Manager, PhenomHealthcare is ranked #2 out of eight industries for overall hiring automation maturity. Healthcare was among the first to deploy voice screening agents. So why are nurses still taking 64 days to fill and internal positions taking 57?Bo and Luke welcome Mike DeMarco — the self-described "Bruce Springsteen of Product Marketing" — to unpack Phenom's 2026 State of Hiring Automation Report, which audited over 200 companies across eight industries and surfaced a gap that explains almost everything.
On prend du recul sur le rôle du PMM à travers les yeux d'une responsable Marketing & Revenue.Selma, CRO chez Agorapulse partage sa vision de la fonction et les situations dans lesquelles elle crée le plus de valeur pour l'entreprise. Elle revient aussi sur un choix organisationnel fort chez Agorapulse : déplacer l'équipe PMM initialement au Produit sous son aile, puis faire évoluer progressivement son périmètre vers une équipe Go-To-Market qui ne se limite plus aux recommandations stratégiques, mais qui porte les sujets de bout en bout, de l'analyse du marché à l'exécution, avec des KPI directement liés au business.Selma nous partage des exemples concrets de collaboration avec le content, la lead gen et la brand pour arrêter de se marcher dessus mais aussi de ce qui permet à un PMM d'obtenir une place à la table des décisions.Enfin, elle revient sur plusieurs pivots de carrière qui ont marqué son parcours et partage ses réflexions pour faire des choix professionnels qui semblent contre-intuitif mais qui permettent de progresser sur le long terme.Si vous cherchez à renforcer votre impact business en tant que PMM, à confronter vos idées reçues et à mieux comprendre ce que la fonction Product Marketing peut apporter à une organisation, cet épisode va vous donner quelques pistes de réflexion.Bonne écoute.RESSOURCES
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Melanie Bender spent years building some of skin care's most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
On this episode of The Science of Fishing, we sit down with Brent Brauner, Director of Product Marketing at Huk, to talk about the gear he trusts every time he steps on the water. From chasing tarpon on the fly to offshore adventures targeting marlin, Brent shares how real-world fishing experience helps shape some of Huk's most popular apparel and footwear.We dive into the features behind the A1 Pro and Airweight collections, discuss the technology that powers Huk's Rogue Wave boots and Rogue Island flip-flops, and explore what anglers should look for when choosing gear for everything from flats fishing to offshore runs.Along the way, Brent shares stories from his lifelong journey in fishing, how his father introduced him to fly fishing at a young age, and why tarpon remains one of the most exciting species he has ever pursued. Whether you're a weekend angler or a hardcore offshore fisherman, this episode is packed with insights on fishing, performance gear, and life on the water.REEL IN SOME MERCHShop official Science of Fishing gear: https://www.thescienceoffishing.com/merchJOIN THE COMMUNITYQuestions, guest requests, or ideas?Email Mark: markfarag@thescienceoffishing.comFOLLOW SCIENCE OF FISHINGInstagram: https://www.instagram.com/scienceoffishingTikTok: https://www.tiktok.com/@scienceoffishingFacebook: https://www.facebook.com/scienceoffishingTwitter/X: https://twitter.com/scienceoffish#scienceoffishing #fishing #fishinglife
In this special HITEC edition of The Modern Hotelier, David Millili and Steve Carran sit down with Chris Zach, Senior Director of Product Marketing at ServiceChannel, to explore how hotels can modernize facilities management, improve guest satisfaction, and reduce operational complexity.Chris shares how ServiceChannel helps hotel operators manage external vendors from start to finish, streamlining everything from dispatching work orders to invoice approvals, while providing access to a network of more than 70,000 service providers. The conversation dives into the growing challenges facing hotel engineering teams, rising labor costs, and why proactive maintenance is becoming a competitive advantage.The discussion also covers how AI is transforming facilities management by helping hotel teams prioritize critical work orders, improve response times, and make smarter maintenance decisions without adding more technology complexity. Chris explains how ServiceChannel integrates seamlessly into existing hotel tech stacks while giving operators, owners, and asset managers greater visibility into property health and long-term capital planning.Key Topics: How ServiceChannel simplifies facilities and vendor management The biggest maintenance challenges facing hotel operators today Integrating facilities management into the modern hotel tech stack Best practices for scaling maintenance across multiple propertiesWatch the FULL EPISODE on YouTube: https://youtu.be/XCSttDN1ATYLinks:Chris on LinkedIn: https://www.linkedin.com/in/chriszach/ServiceChannel: https://servicechannel.com/For full show notes head to: https://themodernhotelier.com/episode/303Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
This episode of Hustle Inspires Hustle features Alex Quin and Michelle as they break down the rapidly evolving world of artificial intelligence and how tools like ChatGPT and Claude are transforming the way businesses operate, create, and scale. The conversation dives deep into real-world applications of AI inside marketing agencies, content creation workflows, and the rise of AI agents reshaping entire industries.Together, they explore how different AI platforms serve different purposes—Claude's strength in reasoning, systems, and data analysis versus ChatGPT's power in creativity, image generation, and fast execution. They also unpack how entrepreneurs are now building automated workflows, SOPs, and even full “digital workers” using AI tools connected to CRMs, spreadsheets, and marketing systems.The episode also expands into the future of search, advertising, and SEO as AI shifts user behavior away from traditional Google searches toward conversational AI interfaces. Finally, they discuss the broader impact on jobs, emphasizing the urgency for professionals to adapt or risk falling behind in an AI-driven economy.Episode Outline:[00:00] Intro, life update, returning from hiatus, audience engagement [02:30] Why AI has become the main focus in their business and agency work [05:45] ChatGPT vs Claude overview and how each tool is being used today [09:10] Claude for reasoning, dashboards, data analysis, and system building [12:40] ChatGPT for creative work, images, and fast content generation [15:20] Building AI workflows across tools (hybrid systems and stacking platforms) [18:30] AI agents, automation, and replacing manual business processes [21:10] Real examples: CRMs, spreadsheets, emails, and marketing automation [23:00] The future of ads: intent-based search vs interest-based targeting [25:10] SEO shifts, AI search, and the decline of traditional Google traffic [26:30] The impact of AI on jobs, industries, and creative professionals [27:19] Final thoughts, urgency to adapt, and closing messageWisdom Nuggets:There Is No “Best AI Tool”: Success with AI comes from using the right tool for the right job—not choosing one platform over another. Claude and ChatGPT work best together, not in isolation.Systems Beat One-Off Prompts : The real advantage comes from building workflows, SOPs, and automated systems that run repeatedly—not just asking one-off questions.AI Agents Are the Next Workforce Layer : Businesses are quickly moving toward digital workers that handle emails, calls, data analysis, and operations with minimal human intervention.Search Behavior Is Changing Forever: Users are shifting from Google to AI chat interfaces, which will reshape SEO, PPC, and how businesses generate traffic and leads.Adaptation Is No Longer Optional: Industries are being reshaped in real time. The ability to learn and apply AI tools will determine who scales and who gets left behind.Power Quotes“Claude is better for reasoning. ChatGPT is better for creativity. The real power is using both together.” — Alex Quin“AI doesn't replace thinking—it replaces the repetition that slows you down.” — MichelleConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:How to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our guest on this week's episode is Eric Fullerton, Vice President of Data Insights and Product Marketing at project44. There is now an agreement in place to end the fighting between the United States and Iran – and we hope it will be a lasting peace. But it will be a while before the world gets back to normal and we can recover from the blockage of the Strait of Hormuz. And that includes not just the flow of oil, but also products made from petroleum, such as plastics. We may find some products delayed or scarce due to waiting on plastic parts. Our guest joins DC Velocity's Senior News Editor Ben Ames to explain the situation and to predict how long it will be before these supply chains normalize.For the next month or so the entire world is focusing on North America and the biggest sporting event on the globe – soccer's World Cup. Putting on such a huge event takes a lot of planning – and lots and lots of logistics support. Senior Editor Victoria Kickham reports on the people who do the logistics work to make sure that the World Cup comes off without a hitch.We've seen a huge explosion of new robotics tools in our supply chain facilities, whether we're talking about handheld and wearable computers or material handling automation or mobile robots. This week Ben Ames shares a report he saw on how workers can get the most out of those new tools. This was a study from researchers at Erasmus University in Rotterdam, the Netherlands. And they found that the best way to combine humans and robots for ideal results in warehouse work is for employees to circulate between working with various co-bot partners, not with a single dedicated robot.Articles and resources mentioned in this episode:project44Logistics workers score big in World Cup prepResearch shows that warehouse workers do best when they switch between co-botsVisit DC VelocityVisit Supply Chain XchangeSend feedback about this podcast to podcast@agilebme.comThis podcast episode is sponsored by: ID Label
Rory Woodbridge, Product Marketing Consultant, shares why the best PMMs obsess over what he calls radical simplicity.The challenge isn't adding more messaging. It's having the discipline to remove everything that creates confusion.Rory explains why great Product Marketers make tough choices, simplify relentlessly, and focus only on what customers need to understand at each stage of their journey.You'll learn:
We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:- The shift from generative AI for content creation to agentic AI for end-to-end campaign execution.- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.To help me discuss this topic, I'd like to welcome Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. About Tara DeZao Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. Tara DeZao on LinkedIn: https://www.linkedin.com/in/taradezao/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane Mike Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends and apply technology to build more resilient and efficient transportation operations. Prior to joining Descartes, Mike held leadership roles at DAT, Optilogic, CHAINalytics, and CAPS Logistics, where he focused on transportation strategy, network optimization, and freight market intelligence. At Descartes, he works closely with shippers, brokers, and logistics service providers to translate industry challenges into practical technology solutions across transportation management, real-time visibility, carrier connectivity, and logistics security. Mike frequently shares insights on transportation technology trends, digital transformation in freight, and the evolving role of logistics networks in global supply chains. About Descartes Systems Group Descartes powers more responsive, efficient, secure and sustainable international and domestic supply chains by uniting logistics-intensive businesses on its Global Logistics Network (GLN). Shippers, carriers, and logistics service providers connect and collaborate on the GLN leveraging technology, data and AI to manage last mile deliveries, domestic and international shipments, transportation rating and payment, global trade research, customs compliance and a variety of regulatory processes. Key Takeaways: Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. The 3 Key Vulnerabilities discussed are listed below: Vulnerability 1 – Outdated, Clunky Freight Tech Stack. The modern logistics tech stack is a prime target for sophisticated bad actors who are now using AI to scale their attacks. This vulnerability focuses on the integrity of the TMS suite and broader tech stack, requiring companies to have the scale and advanced defenses necessary to stay ahead of automated threats. Vulnerability 2 – Carrier Identity Theft & Freight Hijacking. Freight fraud—including double brokering and fraudulent load pickups—is a direct result of failing to verify identity at the point of transaction. This vulnerability highlights the operational risk of giving freight to an unverified actor, proving that basic vetting is no longer enough to prevent cargo loss. Vulnerability 3 – Data Exposure & Unsecured Partner Connectivity. Modern freight operations are at risk due to the fragmentation of data and automation. This vulnerability focuses on the danger of shipment data and AI tools operating outside of a trusted environment. When partners connect to technology platforms without rigorous security, the entire network becomes a target for leaks and external manipulation. Modernizing the Tech Stack: Fragmented or legacy systems create security gaps. Freight operations must move toward integrated, secure platforms rather than a patchwork of disconnected software to ensure data integrity and vendor stability. The "Verify Then Trust" Model: To combat identity theft and "chameleon carriers," logistics providers should use automated vetting to verify not just the carrier's authority, but also the specific driver and equipment via VIN and geolocation. Neutralizing Sophisticated Fraud: Cargo theft has evolved into organized corporate scams involving double brokering and fake insurance. Real-time monitoring for suspicious tracking pings or IP addresses is now essential to identify bad actors before a load is picked up. Strengthening Operational Hygiene: Security relies on strict Standard Operating Procedures (SOPs). This includes "zeroing out" inactive carriers every few months to force re-vetting and immediately revoking system access for former employees. Strategic AI Integration: AI should be used to automate high-volume manual tasks—like chasing tracking updates or proof of delivery—within a secure logistics environment to prevent sensitive financial data from being exposed to unvetted models. Global Multimodal Connectivity: Leveraging a Global Logistics Network (GLN) allows shippers and brokers to collaborate across air, ocean, and truck modes while maintaining high standards for customs and regulatory compliance. Visibility as a Risk Deterrent: Real-time visibility is a critical security layer. Monitoring for location spoofing or unauthorized stops allows for immediate intervention if a shipment is being diverted to a fraudulent location. Learn More About Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations Mike Hane | Linkedin Descartes Systems Group | Linkedin Descartes Systems Group Your OpsForce AI Team: Meet the Future of Intelligent Visibility Transportation Management Form Vesta Freight Strengthens Customer Service and Freight Security with Descartes 3G TMS™, Descartes MacroPoint™, and Descartes MyCarrierPortal™ Scaling Logistics Innovation at Descartes Systems Group with Dan Cicerchi Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
We're putting more and more trust into AI. Will it all blend into one app? Today, we're talking to Jacques Klick, Director of Market Strategy & Product Marketing at Sinch. We discuss why the app store era is quietly ending and what replaces it, how a 62% enterprise AI adoption rate is hiding a 74% rollback problem, and what RCS actually is and why it might be the most underutilized channel in marketing right now. All of this right here, right now, on the Modern CTO Podcast! To learn more about Sinch, check out their website here. To read Sinch's full report on The AI Production Paradox, check it out here.
At Infosecurity Europe 2026 in London, Bill Peterson, Senior Director of Product Marketing at Sumo Logic, joins us to unpack a tension every regulated security team knows well. When an incident hits, the business has to keep running. At the same time, regulators expect sensitive data to stay in region. For a long time, those two demands have pulled in opposite directions. Sumo Logic has spent 15 years as a SaaS platform on AWS, processing roughly four exabytes of data a day for around 2,000 customers. The core promise is speed, driving mean time to resolve as low as possible. Peterson frames it in business terms, because the person signing the check wants to know the return, not the bits and bytes. The news from the show is Sumo Logic availability on the AWS European Sovereign Cloud. EU organizations can keep their data in region, handled by EU staff, while still running the full platform for incident response. That turns a painful either/or into a checklist a regulated buyer can complete. Genesys is the first customer live in the sovereign cloud, with payment processor OpenPay preparing to follow. How does this play out for highly regulated industries? Sumo Logic is focused on finance, healthcare, telco, and government, the verticals feeling the most pressure. The path Peterson describes is simple: let Sumo Logic handle incident management, let AWS move and grow the data in region, and check the sovereignty box without giving up operational readiness. Underneath sits a full-featured SIEM and Dojo AI, the agentic approach Sumo Logic launched earlier this year. The goal is not to replace analysts but to keep a human in the loop while handing proven, repetitive work to an agent. Fix one server, confirm the solution, then let an agent patch the other 599 under oversight. A SOC Analyst Agent reaches general availability at Black Hat later this year, alongside an MCP server. On observability, the differentiator is reading both structured and unstructured data without normalizing it first. A zip code is structured; a cryptic web hook error is not. Sumo Logic reads both, which feeds directly into faster time to identify and faster time to resolve. For any leader weighing sovereignty against uptime, Bill Peterson makes a clear case that they can finally live in the same plan. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Bill Peterson, Senior Director of Product Marketing, Sumo Logic LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic on the AWS European Sovereign Cloud (announced at Infosecurity Europe 2026): https://www.sumologic.com/newsroom Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AWS European Sovereign Cloud, data sovereignty, incident response, mean time to resolve, SIEM, security operations, Dojo AI, agentic AI, SOC analyst agent, observability, log analytics, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Everyone thinks the future of work means spending more time interacting with AI. Aaron Mitchell Finegold believes the opposite. As Head of Product Marketing at Adobe, Aaron sits at the intersection of enterprise AI, agentic workflows, brand intelligence and the future of how work gets done. In this conversation with Liam Lawson, he explains why most companies are approaching AI adoption incorrectly, what an agentic content supply chain actually looks like, and why trust, judgment and human relationships may become even more valuable in an AI-first world. Stories Covered This Week: Why most companies are deploying AI agents the wrong way What an agentic content supply chain actually looks like inside the enterprise How Adobe is building systems that combine humans and AI agents Why generative AI without guardrails can damage brand integrity The difference between work that should be done by humans versus agents How enterprises are turning brand knowledge into AI-readable intelligence Why trust matters for both humans and AI systems The personality traits that will thrive in an AI-driven workplace Aaron's vision for the future of work and why it may involve less interaction with machines than people expect Episode Timestamps: 00:00 Intro and Aaron's background 03:01 Hands-on experience building with AI 04:41 The biggest misconception about generative AI 05:38 What an agentic content supply chain looks like 07:30 When should AI agents replace humans? 08:40 How Adobe's Brand Intelligence works 10:44 Where AI starts and human creativity ends 12:09 Aaron's vision for the future of work 13:41 What trust means for humans and AI agents 16:34 Reliability, AI systems and enterprise adoption 19:34 The personality traits that will thrive in the AI era 21:38 Why do you do what you do? Connect with Aaron on LinkedIn: https://www.linkedin.com/in/finegold/ Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: www.theaireport.ai/leaders-launch-guide Learn more about your ad choices. Visit megaphone.fm/adchoices
Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:
Today, we are kicking off a new series entitled The AI Control Loop, How enterprises govern the AI they've already deployed - sponsored by our friends at Wallarm.Wallarm is the AI Control Platform for Enterprise AI, protecting every AI workload, API, and application in production, giving CISOs the governance they need and CIOs the speed they demand. Organizations choose Wallarm for a complete inventory of APIs, AI agents, and AI apps, patented AI/ML-based threat detection and blocking that operates at production traffic speeds.Today's episode is entitled AI Security is API Security, and joining us is Tim Erlin, VP of Product Marketing at Wallarm. We discuss the foundational link between AI security and API security, digging into the role that APIs play in the dev, deployment, and operations of AI. We explore how they contribute to the risk profile of AI transformation projects, and how securing APIs is critical for successful AI transformation.QuestionsWhen people hear “AI security,” they often think first about models, prompts, or training data. Why do you argue that AI security starts with APIs?Where do you see organizations underestimating API risk as they move AI projects from pilot to production?How does the rise of AI agents change the stakes for API security compared with traditional application architectures?What are the most common API security assumptions that break down once AI systems begin taking action autonomously?Wallarm's ThreatStats research points to APIs as a major overlap point for AI vulnerabilities and exploited vulnerabilities. What does that tell us about where attackers are likely to focus?How should security leaders think differently about authentication, authorization, and API abuse when the “user” may be an AI agent rather than a human?What is one practical step teams can take today to strengthen API security before AI adoption expands further?Once you accept that AI security depends on APIs, what do organizations actually need to discover before they can protect it?Linkshttps://www.wallarm.com/https://www.linkedin.com/in/tim-erlin/Full AbstractIn the first episode of the AI Control Loop series, Tim Erlin, VP Product at Wallarm, examines why AI security and API security are the same problem approached from different angles, and what organizations need to discover before they can protect either one.Every AI model needs data to act on. Every AI agent needs services to call. Every AI workflow needs integrations to function. The connective tissue running through all of it is APIs, which means the security posture of any AI system is inseparable from the security posture of the APIs underneath it.That link is not theoretical. APIs are already the most targeted attack surface in enterprise environments, and AI is making that problem significantly larger. Agents that act autonomously on behalf of users do not just consume APIs the way traditional applications do. They discover them, invoke them dynamically, chain them across workflows, and do all of it at a speed and scale that makes human review impractical. The authentication assumptions, rate limiting strategies, and abuse detection models that worked for human-driven API traffic were not designed for this, and the gaps are not subtle.Most organizations moving AI from pilot to production are underestimating how much of their AI risk surface is actually API risk surface. Shadow APIs that were never inventoried, overpermissioned integrations that made sense for a human user but not for an autonomous agent, authentication patterns that cannot distinguish a legitimate AI session from an abused one. Securing AI at the foundational level means answering the API question first: what APIs does the AI touch, what can it do through them, and what would an attacker be able to reach if any part of that surface were compromised.Our Sponsors:* Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures.* Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.aiAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode, Alex Quin and Michelle Chia return to the podcast after a brief hiatus to share personal and professional updates, discuss the realities of entrepreneurship, and break down the healthy habits that help them sustain long workdays without burning out. From sleep, exercise, nutrition, and stress management to setting boundaries, journaling, and personal growth, they offer practical insights for entrepreneurs looking to build successful businesses while protecting their health and well-being.Episode Outline:[00:00] Welcome Back and Life Updates[02:15] Agency Growth, New Clients, and New Books[04:20] Why We Chose Healthy Habits for Entrepreneurs[08:05] Sleep, Recovery, and Long-Term Performance[10:12] Taking Breaks, Walking, and Staying Active[12:25] Time Blocking and Productivity Systems[14:15] Setting Boundaries With Clients[16:05] Learning to Say No[17:35] WHOOP, Oura Ring, and Health Tracking[19:05] Michelle's Cortisol and Stress Story[21:40] Nutrition, Hydration, and Managing Stress[23:10] The Tarzan "Swinging Vines" Concept[25:05] Becoming Your 2.0 Self[26:40] Journaling, Books, and Personal Growth[27:50] Habits We're Trying to Change[28:40] Final Thoughts and Closing RemarksWisdom Nuggets:Sleep Is a Competitive Advantage: Entrepreneurs often treat sleep like a luxury instead of a necessity. Alex and Michelle remind us that better decisions, sharper focus, and sustainable growth all start with proper recovery. The goal isn't to work more hours—it's to make your hours more effective.Protect Your Energy: Being available 24/7 may feel like great customer service, but constant accessibility creates burnout. Setting healthy boundaries with clients, coworkers, and even family members allows you to show up at your best when it matters most.Track Your Health Like Your Business: Most entrepreneurs obsess over revenue, sales, and analytics while ignoring their own health metrics. Monitoring stress levels, sleep quality, blood work, and recovery can help identify issues early and improve long-term performance.Let Go to Level Up: Growth often requires releasing habits, relationships, or routines that no longer serve your future. Like Tarzan swinging from one vine to the next, you have to let go of the old before you can fully grab onto new opportunities.Become Your Next Version: Success isn't about staying the same person and hoping for different results. The habits, mindset, and behaviors that got you here may not be enough to get you where you want to go next. Continuous self-improvement is a requirement, not an option.Power Quotes"Your heart rhythm is a very important thing that people don't even pay attention to." - Alex Quin"It's okay to say no and it's okay to put yourself first." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:Atomic Habits — James ClearThe Road Less Stupid — Keith J. CunninghamThe Surrender Experiment — Michael A. SingerNever Split the Difference — Chris VossHow to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of EE Times Current, we'll dive into Physical AI — from humanoids and embodied agents to the chips, sensors, and systems that let machines see, move, and interact with us. Guiding us through this future of silicon is our host, Hezi Saar, Executive Director of Product Marketing at Synopsys. Hezi brings a front-row view of the semiconductor and AI landscape — and the people building it.
Regan Riddoch, Senior Director of Product Marketing for GovCon Solutions at Deltek joins the show to unpack findings from the newly released 2026 Deltek GovCon Clarity Study and how AI is transforming the industry. Together we unpack why AI is transforming proposal development and how speed without trusted data creates compliance and credibility risks. We also dive into what the shift toward firm-fixed-price contracting means for pricing defensibility and audit readiness, why most firms still manage project risk reactively, despite growing investments in predictive AI, and how AI is reshaping GovCon finance and and why traceability matters more than automation. Registration Link: https://virtualevents.deltek.com/register/cdcb78f7-16e8-4a17-9d1f-c5ef10e03396?sourceid=7&utm_source=non-deltek-event&utm_medium=event&utm_campaign=GovCon-StateofAIprepodcast&partnerref=event_non-deltek-event_GovCon-StateofAIprepodcast
We're sitting down with Chris Szymanski, Director of Product Marketing and Technology Strategy at Broadcom, for the inside track on Wi-Fi 8, edge AI, and smart home trends. Chris tells us how combining Wi-Fi 8 chipsets with advanced processing units and embedded AI acceleration enables smarter, self-optimizing networks across residential and enterprise environments. We talk about how edge AI is reshaping traffic patterns—driving more uplink demand, ultra-low latency requirements, and the need for deterministic, highly reliable connectivity. Chris also highlights how unified wired and wireless architectures are enabling AI-driven operations, enhanced security, and proactive network performance. In the smart home, we learn about how AI is moving from the cloud into devices to power adaptive, context-aware experiences across IoT, voice, video, and automation, and the critical role Wi-Fi 8 will play as the “nervous system” connecting this intelligent ecosystem. Tune in for key insights into AI-ready networking, evolving infrastructure demands, and how Wi-Fi 8 will support the next generation of connected experiences.For Wi-Fi AllianceFor Membership InfoGeneral Contact
// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :
Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.
Welcome to another jam-packed edition of What The Truck, the fastest 45 minutes in freight! Host Malcolm Harris is holding down the fort today to bring you three incredible, heavy-hitting conversations with top leaders across the logistics and supply chain landscape. MoniKa Joshi, Product Marketing at Amazon Relay, drops by to discuss how Relay is combatting the exploding issue of freight fraud by building trust and security directly into the carrier experience. She shares insights on their screening processes , the Safety Rewards Program (and how you can get a free dashcam) , and how carriers can position themselves right now to maximize volume for Prime Day, which hits early this year in June! Geoff Anderman, CEO of STG Logistics, gives us a look behind the curtain at what it takes to lead through one of the toughest freight environments in recent memory. Fresh off a consensual restructuring that slashed the majority of the company's debt, Jeff shares masterclass insights on resilient leadership , the future of capacity , and what it truly means to operate as North America's only true “port-to-door” containerized freight provider. Sean Mitchell, VP of Customer Operations at Gather AI, closes out the bullpen to tackle the massive $1.7 trillion problem plaguing supply chains: the warehouse reality gap. Learn how Gather AI is turning standard forklifts and autonomous drones into active data platforms , fixing inventory inaccuracies at the source, and helping companies bypass the hidden “AI trust tax”. Watch on YouTube Visit our sponsor - TAYLOR AND MARTIN Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to another jam-packed edition of What The Truck, the fastest 45 minutes in freight! Host Malcolm Harris is holding down the fort today to bring you three incredible, heavy-hitting conversations with top leaders across the logistics and supply chain landscape. MoniKa Joshi, Product Marketing at Amazon Relay, drops by to discuss how Relay is combatting the exploding issue of freight fraud by building trust and security directly into the carrier experience. She shares insights on their screening processes , the Safety Rewards Program (and how you can get a free dashcam) , and how carriers can position themselves right now to maximize volume for Prime Day, which hits early this year in June! Geoff Anderman, CEO of STG Logistics, gives us a look behind the curtain at what it takes to lead through one of the toughest freight environments in recent memory. Fresh off a consensual restructuring that slashed the majority of the company's debt, Jeff shares masterclass insights on resilient leadership , the future of capacity , and what it truly means to operate as North America's only true “port-to-door” containerized freight provider. Sean Mitchell, VP of Customer Operations at Gather AI, closes out the bullpen to tackle the massive $1.7 trillion problem plaguing supply chains: the warehouse reality gap. Learn how Gather AI is turning standard forklifts and autonomous drones into active data platforms , fixing inventory inaccuracies at the source, and helping companies bypass the hidden “AI trust tax”. Watch on YouTube Visit our sponsor - TAYLOR AND MARTIN Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, host Paige Hookway speaks with Nicola Concer, Head of Product Marketing, Automotive Processors, NXP Semiconductors all about the heart of the software-defined vehicle.
In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer ( https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer ).Jimmy got three months as a ...
Today my guest is Ashley Faber, Senior Director of Product Marketing at Proscia What we discuss with Ashley: Ashley's role at Proscia Why Proscia wrote the Digital Pathology Buyer's Guide Why it's important to differentiate between the need for an IMS vs an Enterprise Platform Evaluating software first not the scanner Why you should bring Pathologists in early Aligning stakeholders and criteria Treating pathology data as an asset Some thoughts on future proofing Don't neglect evaluating support and after hours coverage Where to download the guide Links for this episode: InVision from Cision Vision The Path to PathA Pathologists' Assistant Shadowing Network Health Podcast Network LabVine Learning Dress A Med scrubs Digital Pathology Club Proscia's Digital Pathology Buyer's Guide Report on the 2025 DICOM WSI Connectathon People of Pathology Podcast: Instagram
Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier Pro and After Effects. In this episode, Jason (Principal Product Marketing Manager, Adobe) drops his takes: why workflow isn't a buzzword when you've actually lived it, how his team runs a private WhatsApp group with hundreds of users, and why being your own ICP is both a superpower and a trap. If you've ever felt like a fraud talking about users you've never met, this one's for you.More from this episodeWhy "customer" gives Jason the ick (and what word he uses instead)The PMM job is 50% talking to users — not Slack, not slides, not strategy decksHow Adobe's PMM team gets buy-in before a feature exists, not afterThe Tarantino move: why Jason starts every story at the endBeing your own ICP is a cheat code… until it makes you look like a fanboy at annual planningThe exact reason Frame.io's Camera to Cloud killed an industry workflow that hadn't changed since 1920Why every PMM should buy a pillow with their product's logo on it (yes, really)The unsexy truth about "creative freedom" — you have to earn it with data firstHow Jason found his PMM job: he wasn't looking, his mentor was watching his LinkedIn postsWhy "make it pretty" and "make it beautiful" are two completely different briefsTime Stamps 00:00 Cold open — the misfit intros00:45 Why this episode is different: a PMM pulled IN to PMM, not chasing it01:30 Jason Druss intro — from colorist to Adobe PMM02:15 THE QUESTION: Are product marketers marketers?03:30 "We're storytellers before we're marketers"04:30 Should the product or the user be the main character?05:30 The trap of feature-led storytelling vs. workflow thinking07:00 What "workflow" actually means (and why it's not jargon)09:00 The Frame.io / Camera to Cloud story12:30 How Frame.io rewrote a 100-year-old industry workflow14:00 Jason's spicy take: PMMs must eat, live, breathe the product16:00 How user needs have shifted dramatically in 5–10 years18:00 The Premier Pro pillow story (and why every PMM should have one)19:00 Where most companies fail at user research20:30 The private WhatsApp group with hundreds of users21:30 Weekly webinars, betas, and the questions you're NOT asking users24:00 Scrappy is a state of mind, not a company size25:00 Jason's career timeline: Blackmagic → NFL Films → Warner Bros → Frame.io → Adobe28:00 The crisis of faith — leaving "colorist" behind30:00 Why Jason's passion is impossible to fake31:30 The dark side of being your own ICP33:00 Mixing intuition with data — the PMM credibility unlock35:00 Advice for aspiring PMMs: become a subject matter expert first38:00 The creativity rant — your differentiator vs. AI41:30 ROI, business metrics, and earning the seat at the table44:00 The "beautiful circle" of product marketing (and who's outside it)46:00 Where to find Jason + Adobe Max teaser48:00 OutroHosted on Ausha. See ausha.co/privacy-policy for more information.
In this insightful interview, Dave Conner, Director of Product Marketing at Stahls and Fulfill Engine, shares his journey into the textile industry.The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.This is not merely a shift in consumer demand; it is the fundamental evolution of the printed surface. By leveraging adaptive manufacturing, 3D added value, and sustainable surface effects, digital printers can secure their future by offering unique print applications across apparel, interior décor, accessories, and bespoke objects.Discover how automation, materials, and community collaboration are shaping the future of on-demand garment decoration and fulfilment.
When your G2 category has 97 listings and the average is 75, sounding like everyone else is a death sentence. In this episode of Content Amplified, Mike McGee, Director of Product Marketing at Vantaca, explains why he's building his PMM team to look less like a traditional org chart and more like a digital newsroom, with product marketers assigned to specific customer roles the way reporters are assigned to beats. Mike walks through the inspiration (Nilay Patel's Decoder, the Brian Chesky episode on how Airbnb blended product, PMM, and program management), the internal precedent at Vantaca (support and implementation already reorganized around customer roles instead of platform modules), and the Seth Godin "who's it for, what's it for" lens he uses to pressure-test every messaging decision. He also gets honest about when not to overhaul an org: look at what's predictable and replicable first, find the gaps, and only do a major restructure when there's no tenable way to get from where you are to where you want to go. If you're scaling a PMM team and tired of inheriting your competitors' pitfalls, this one's for you.About MikeMike McGee is the Director of Product Marketing at Vantaca, where he leads the team responsible for messaging and go-to-market in community association management software. Mike got into marketing through customer success, spending several years managing the largest customers at a property management software company and learning how to translate one-on-one relationships into one-to-many storytelling. He joined Vantaca in May of 2025 and is currently scaling the PMM team from two people to five. Mike believes in breaking the rules when the rules just inherit your competitors' pitfalls, and he comes back constantly to the question of whether the team is serving customers to the utmost of its potential.Show Notes- Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepmcgee/- Decoder with Nilay Patel (referenced episode: Brian Chesky on Airbnb's product/PMM/program management restructure)Text us what you think about this episode!
DEMAIN je reçois Mathieu Nebra, entrepreneur depuis 25 ans à l'origine d'une révolution dans l'éducation.
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more?Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology.Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned.To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show!About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He's a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Zack Wenthe on LinkedIn: https://www.linkedin.com/in/zackwenthe/ Resources Tealium : https://tealium.com/products/tealium-for-AI/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more? Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology. Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned. To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show! About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He's a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Zack Wenthe on LinkedIn: https://www.linkedin.com/in/zackwenthe/ Resources Tealium : https://tealium.com/products/tealium-for-AI/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Alan interviews Bill Seidel - product marketing innovator. Bill Seidel developed diverse products - including the first baby monitor - and trained innovation students. Today, he owns AmericaInvents.com and continues to mentor and educate inventors and marketers. He's an author for Inventors Digest and publishes "Think Marketing." Make sure to subscribe to the podcast on iTunes or wherever you get your podcasts, so you won't miss a single episode. Website: www.AmericaInvents.com
"Procurement now gets to decide where to play, who does the work, and how much of that work is done by humans versus agents." - Viji Doraiswamy, VP Product Marketing, Coupa Senior procurement leaders are under pressure to deliver much more than just savings. The next advantage lies in the intelligent orchestration of processes, where agentic AI not only automates intake, but enables teams to truly focus on value and strategy. In this episode, Philip Ideson speaks with Viji Doraiswamy, VP of Product Marketing at Coupa. Drawing on hands-on experience with large-scale clients, Viji explains what's actually working with agentic AI, how companies are overcoming trust barriers, and why orchestration (not just digitization) holds the key to operating model transformation. She also shares specific use cases where teams are already realizing ROI and freeing up time for strategic work. In addition to sharing proven tactics for building adoption, assessing risk, and unlocking the next level of procurement impact, Viji discusses: How to separate intake from orchestration and why orchestration drives impact How to shift your procurement operating model for greater control and delegation Building confidence in agent-driven outcomes with explainability and phased rollouts Where most companies start on the agentic AI journey and where they get the greatest ROI Links: Viji Doraiswamy on LinkedIn Subscribe to the AOP Newsletter Subscribe to Art of Procurement on YouTube
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive. Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're actively eroding employee morale, productivity, and could even be a major factor in employee turnover. To help me discuss this topic, I'd like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega. About Matt Healy Matt Healy, Senior Director of Product Marketing, leads product marketing and strategy for Pega Platform. He helps engage with enterprises to bring new solutions to life that enable faster legacy transformation, accelerated development, AI & automation at scale to unlock business agility, operational efficiency, and developer effectiveness. Matt Healy on LinkedIn: https://www.linkedin.com/in/mattbhealy/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com See the research from Pega mentioned on the show: https://www.pega.com/about/news/press-releases/new-research-uncovers-hidden-toll-ineffective-workplace-technology Also make sure to register for PegaWorld 2026, June 7-9 in Las Vegas, where the future of AI-led business will be built. Learn more and register here: https://www.pega.com/events/pegaworld Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day?Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive.Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're actively eroding employee morale, productivity, and could even be a major factor in employee turnover.To help me discuss this topic, I'd like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega. About Matt Healy Matt Healy, Senior Director of Product Marketing, leads product marketing and strategy for Pega Platform. He helps engage with enterprises to bring new solutions to life that enable faster legacy transformation, accelerated development, AI & automation at scale to unlock business agility, operational efficiency, and developer effectiveness. Matt Healy on LinkedIn: https://www.linkedin.com/in/mattbhealy/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comSee the research from Pega mentioned on the show: https://www.pega.com/about/news/press-releases/new-research-uncovers-hidden-toll-ineffective-workplace-technologyAlso make sure to register for PegaWorld 2026, June 7-9 in Las Vegas, where the future of AI-led business will be built. Learn more and register here: https://www.pega.com/events/pegaworld Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/About Bill SchneiderBill has 20+ years of experience in product marketing and communication roles building and leading product marketing and external communications . In addition to his deep knowledge of the product marketing role, Bill has has a wealth of experience working for SaaS growth companies in analytics, mobile engagement, shopper marketing, and identity verification.Bill Schneider on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Bill Schneider and Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Bill Schneider and Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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