Podcasts about Product marketing

In this episode of The Side Hustle Squad Podcast, Mike and Larry sit down with Quinn Derby, Senior Manager of Product Marketing at Rehlko, to dive deep into their latest innovations — the Command Pro 888 and Command Pro 999 engines. Quinn shares how these new powerhouses are redefining performance, durability, and design, while also giving us an inside look at Rehlko's rebranding journey and the marketing strategies driving their next chapter. This episode blends engineering insights, brand storytelling, and real-world applications for anyone passionate about innovation in the outdoor power industry.

Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

I did an interview with Alicia Berry, Executive Producer at Niantic Spatial, and Asim Ahmed, Head of Product Marketing at Niantic Spatial, at Snap's Developer Conference of Lensfest about their latest Project Jade Spectacles demo. See more context in the rough transcript below. https://twitter.com/tweetsfromasim/status/1981830288771887606 This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :

“Consumers don't want blasts — they want a relevant, two-way conversation on the channel of their choice.” — Sophie Cheng, SVP Product Marketing, Sinch As retailers and marketers prepare for the 2025 holiday rush, Sophie Cheng, Senior Vice President of Product Marketing at Sinch, says the game has changed. Based on new Black Friday/Cyber Monday survey data from over 3,100 shoppers across ten countries, brands are being asked to do more than sell — they're being asked to converse. Early birds get the buyers Sinch's study shows shoppers want earlier outreach and faster follow-through. More than 37 percent of consumers expect promotions by October 28, while nearly one in five (18.6 percent) want them even sooner. Only 19 percent plan to wait for Cyber Week itself. Once they buy, they want instant reassurance — 93 percent say transactional messages are critical, and 75.8 percent expect order confirmations within five minutes. “Retailers who wait until Thanksgiving week are already late,” Cheng explained. “Customers are planning, price-comparing, and expecting brands to meet them early and personally.” From omnichannel to optimal channel For years, marketers chased the buzzword omnichannel — blanketing every available medium with the same message. Cheng says 2025 is the year of the “optimal channel” instead. “We need to stop blasting,” she said. “Customers want something relevant on the channel of their choice — and they want to be able to talk back.” Email still dominates (73.9 percent prefer it for updates), but 52 percent of consumers now mix channels such as SMS or WhatsApp. Nearly 47 percent say they'd engage with RCS, the new “rich communication service” messaging format that adds buttons, carousels, and payment links right inside native text apps — no downloads required. RCS, Cheng notes, is growing fast in North America and offers verified business profiles, giving shoppers a safer, app-like experience with clear branding and reduced fraud risk. AI meets the holiday shopper AI is also finding its place at the checkout. Nearly 48 percent of respondents believe AI will make holiday shopping easier, and just under half say they trust AI recommendations as much as or more than human ones. “Every customer expects to be treated as an individual,” Cheng said. “We're moving toward segment-of-one marketing — understanding not just demographics but conversation context and history.” That intelligence, she added, helps brands send messages that are personal, not intrusive — a critical distinction now that 72.7 percent still value personalization, but that figure is down roughly 7 points year over year as more shoppers report “creepy” targeting. Lessons for B2B and beyond While Sinch's data centers on retail, Cheng said the same principles apply to B2B, healthcare, and financial services communications. Even regulated sectors can embrace optimal channel thinking — connecting CRM, marketing automation, and conversational AI to provide responsive, compliant outreach without overwhelming audiences. “The key is relevance, consent, and timing,” she said. “Whether you're selling shoes or software, customers want the same thing: a fast, trusted, two-way experience.” What Sinch does Sinch provides the cloud communications infrastructure that enables businesses to deliver secure, scalable, and personalized messaging across email, SMS, WhatsApp, RCS, and voice. The company integrates with CRM and MarTech platforms so enterprises can design intelligent, compliant, and customer-centric journeys — from marketing to verification to support. Learn more: Explore the full Black Friday/Cyber Monday 2025 survey and Sinch's retail eBook at sinch.com/blog/black-friday-statistics-trends/ or visit sinch.com for solutions across retail, healthcare, financial services, and technology.

Legacy tech is out. AI-powered cloud is in. Here's how Intermedia is helping service providers catch up—and win big.In this exclusive UC Today interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space. As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap.The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt? In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.

In this solo episode, Alex Quin fires up the Hustle Inspires Hustle community with a reality check about procrastination and goal-setting. He emphasizes why waiting for January to start pursuing your goals is a trap and explains how momentum built in the last stretch of the year leads to long-term success. Alex offers a personal pep talk to help listeners assess their progress, realign their vision, and set clear intentions for the rest of 2025 and beyond.Episode Outline:[00:00] – Intro: Why waiting for January is a mistake[00:22] – The cost of waiting and procrastinating on goals[00:48] – Check your 2025 goals: what's working, what's not[01:18] – Do your audit: finances, health, business, mindset[01:46] – Don't waste Q4: fix the gaps, build momentum[02:10] – What a strong finish gives you: peace, freedom, cash flow[02:38] – Start planning for 2026 now[03:03] – Align with your partner or team[03:24] – Final word: stop surviving, start living with intentionWisdom Nuggets:Stop Worshipping the Calendar: Waiting for a date like January 1st to take action is an excuse disguised as a plan. Start now or risk staying stuck.Audit, Don't Assume: You can't improve what you don't measure. Look at your current goals and get honest about where you're winning and where you're behind.Purpose Over Panic: Finishing the year strong isn't about panic hustling—it's about creating meaningful outcomes like peace, cash flow, and confidence.Talk Like a Team: If you're in a relationship, your success plan shouldn't be a solo mission. Discuss your shared goals and stay aligned.Survive or Thrive: If you're constantly reacting and living bill-to-bill, you're not really living. Set direction and move with intention.Power Quotes“I'll start in January is pure loser talk.” – Alex Quin“Twenty twenty five isn't over yet, so don't act like it is.” – Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices is a new mini-series from Humanitarian AI Today. In daily five-minute flashpods we pass the mic to humanitarian experts and technology pioneers, to hear about new projects, events, and perspectives on topics of importance to the humanitarian community. In this flashpod, Neha Bajwa, Vice President of Product Marketing at Neo4j, joins Humanitarian AI Today producer Brent Phillips to discuss Neo4j's major plans to support agentic AI systems that will directly benefit nonprofits and humanitarian organizations. Neo4j is the world's leading graph intelligence platform for AI systems, and the company's two new tools, Neo4j Aura Agent and the Model Context Protocol Server for Neo4j, will address critical development obstacles and help organizations rapidly build, test, and deploy AI agents. They also discuss Neo4j's Graphs for Good program and Neo4j's upcoming “NODES” developer conference, which is the biggest graph community gathering dedicated to applications, data intelligence, knowledge graphs, and AI. Substack notes: https://humanitarianaitoday.substack.com/p/neha-bajwa-from-neo4j-unveils-new

On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it. Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success. Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org.  If you've ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Jesse: LinkedIn: https://www.linkedin.com/in/jessfeld/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving. Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they're building. He also discusses the psychology behind purchase decisions, our “dog brain” versus “tank brain”, and why clarity and simplicity in messaging always win.Laurier's Top 3 Tips for MarketersValidate properly: Test your product with real money or real commitment, not just surveys.Go beyond MVP to “MWP” (Minimum Wow Product): Build something that makes people say wow, not just it works.Focus on empathy and clarity: Cut the clutter, connect emotionally, and make the need unmistakable.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!1:00 – Why “need” trumps “want” in marketing psychology4:40 – Pain points and empathy: How to connect like Steve Jobs9:00 – Building trust and shared purpose with customers11:00 – Inside Laurier's work: guiding innovators and building go-to-market roadmaps13:00 – Case study: Recycling wind-turbine blades into building materials16:00 – How to persuade risk-averse buyers to adopt innovation20:00 – Getting involved early: linking product development and marketing24:00 – Finding the original need behind every innovation27:00 – Why simplicity beats features (and what Apple teaches us)33:00 – Positioning for your tribe: how similar products can coexist34:00 – Lessons from I Need That: validation, emotion, and the “dog brain”38:00 – How to run validation that actually works44:00 – Laurier's “Innovative Product Go-to-Market Roadmap” explained48:00 – Using AI to accelerate, but not replace, expertise49:00 – Which marketing channels work best today55:00 – Balancing paid and organic: why SEO still matters57:30 – Laurier's top advice for innovators

In this episode of OnBase, host Chris Moody sits down with Madhup Mishra to explore how AI is collapsing traditional go-to-market funnels and reshaping product marketing as we know it. From redefining buyer journeys to measuring real engagement, Madhup offers a candid, strategic look at what it takes to win in an AI-driven world.He shares his philosophy of “clarity through confusion,” explains how product marketing has evolved from storytelling to enablement, and offers insights into building trust and advocacy with increasingly skeptical, data-driven buyers.Listeners will come away with a modern blueprint for product launches, buyer enablement, and authentic community building, all while balancing automation with the human touch.Key TakeawaysAI is Collapsing the Funnel: Traditional marketing funnels are giving way to nonlinear, AI-powered buyer journeys, where time-to-value and hands-on validation matter more than nurture sequences.Product-Led Growth is Accelerating: Buyers expect to experience value immediately—the product must now tell its own story, not just the sales team.From Persuasion to Enablement: Marketers must help buyers make confident decisions, not just convince them with clever messaging.Advocacy is the New SEO: Developers and customers who share their experiences online are now fueling AI search recommendations. Building authentic advocacy impacts discoverability and trust.Measure Engagement, Not Just Activity: Pipeline matters, but depth of engagement—expansion, demos, and authentic community chatter—is the real measure of success.AI Must Be Purposeful: Don't launch “AI for AI's sake.” The best AI products solve real, high-friction problems and integrate naturally into customer workflows.Quotes“Advocacy isn't optional anymore. If your community isn't talking about you, AI search engines will recommend your competitors instead.”Tech recommendationsGong – For sales insights and understanding customer conversations.Amplitude – For in-product analytics and mapping the customer journey.Resource RecommendationsBooks:Obviously Awesome by April Dunford – A masterclass in product positioning.Shout-OutsSimon Sinek, Author and Inspirational speaker on business leadership for inspiring purpose-first leadership.April Dunford, Positioning Consultant, Speaker, and Author for redefining how companies position their products.Ethan Mollick, Associate Professor at The Wharton School for his thought leadership on AI and business innovation.About the GuestMadhup leads Product Marketing for SmartBear, creating product and solutions messaging, positioning, and sales enablement, and launching new products. He deeply understands SmartBear's core developer and development team audience and can strategically communicate the impact of its products throughout the software development lifecycle. With over two decades of technology experience in companies like Hitachi Vantara, Volt Active Data, HPE SimpliVity, Dell, and Dell-EMC, Madhup has held a variety of roles in product management, sales engineering, and product marketing. Madhup lives in Central Massachusetts with his lovely wife, their son, and their dog. In his free time, he loves to travel, bike, and run.Connect with Madhup.

Français installé à San Francisco depuis plus de 10 ans, Julien a fait ses armes en Product Marketing dans les meilleures boîtes tech des US : Salesforce, Gong, Clari… avant de devenir CMO chez Cordial.On revient sur les forces de ce background pour devenir CMO, les défis de la fonction PMM, notamment concernant la fameuse question de la mesure d'impact, et les différences marquantes de l'approche Product Marketing en France versus les États-Unis.Il nous explique aussi pourquoi il fait la chasse aux frameworks et le risque à vouloir les suivre à la lettre.Enfin, Julien partage aussi ses conseils pour se démarquer dans un marché saturé, évoluer dans sa carrière… sans forcément tomber dans la course au titre.Voici ce que vous allez apprendre dans cet épisode :

#320: In this episode, Darin and Viktor are joined by Jim Hirschauer, Head of Product Marketing at Xurrent, for a deep dive into the realities of incident management in today's complex IT environments. While dashboards and monitoring tools have become ubiquitous in operations centers, the panel discusses why these visualizations alone often fall short when it comes to actually resolving incidents. Drawing on decades of experience, they share stories of war rooms, recurring outages, and the persistent challenges that technology alone can't solve. The conversation highlights the critical role of human expertise, communication, and organizational culture in bridging the gap between raw data and effective action. Whether you're an IT leader, SRE, or anyone responsible for uptime, this episode offers practical insights into what it really takes to keep systems running smoothly.   Jim's contact information: LinkedIn: https://www.linkedin.com/in/j-hirsch/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Send us a textIn this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.What you'll learn in this episode:How to define and maintain a clear, authentic brand voice in the era of generative AIWhy jargon-free messaging builds trust—and how to achieve itTactics for amplifying internal voices and turning your team into storytellersHow real customer stories can outperform polished campaignsThe role of optimism and positivity in brand positioningWays to make collaboration with non-marketing teams efficient and inspiring

In Episode 86 of The Power Element Podcast, Producer Paul sits down with the Senior VP of Product Marketing at Milwaukee Tool. This episode was recorded live at the 2025 ⁠ @MilwaukeeTool ⁠ Pipeline Event. Zach shares what drives Milwaukee's culture, their commitment to supporting the trades, and then shares some insight on safety trends and technology, including AI. Thank you, Zach Richman.This podcast is powered by Sturgeon Electric and MYR Group. Check out and support our promotional partners: Milwaukee Tool, Klein Tools, and High Voltage Industries.Ad music provided by: Daniel Sanchez @d.s.s._beats ⁠ @DSSbeats ⁠ Follow us on Instagram @ CaliforniaLineWorksMay we all continue to guide and support those in need. Please continue the conversation about mental health and well-being within your community. Be your Brother's Keeper. Visit www.lineco.org for assistance through LineCo. Suicide, crisis, and lifeline Dial 988.

Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy's, Ali shares how simplicity, idioms, and “stupid” questions can cut through complexity and bring teams together. This conversation dives into how to keep innovation alive, avoid “boiling the ocean,” and use AI as a force for clarity, not chaos.Episode Highlights:00:02:00 — From the classroom to product leadership: How Ali's early years in K–12 shaped his management style.00:04:40 — Building, failing, and pivoting: The scrappy road trip that led to a startup exit.00:06:30 — The power of idioms: Why metaphors like “Elephant in the Room” and “Boil the Ocean” make teams communicate better.00:09:00 — Asking the “stupid” question: Turning imposter syndrome into clarity.00:12:10 — Focus vs. shiny-penny syndrome: How to simplify and ship without killing ambition.00:16:00 — AI hype and reality: What teams get wrong—and how culture determines success.00:21:00 — Learning curve to lifelong learning: From calculators to ChatGPT, adapting to new tools.00:27:40 — Making pigs fly: How Ali proved the impossible possible in K–12 fintech.Links:Find out more about Ali Rakhimov and buy "When Pigs Fly": Ali.inkSubscribe to Laurier Mandin's daily emails and buy "I Need That": LMandin.comLearn about Graphos Product, read the blog and get all podcasts with transcripts: GraphosProduct.com

Fundraising folklore says the “one big donor” will save the day! Katie Gaston, Director of Product Marketing at Bloomerang, dismantles that ‘chase' and replaces it with steady, systems-based fundraising. Katie frames her role in product marketing as disciplined storytelling: know your audience, understand what they care about, and read the landscape by listening, surveying, and researching. That same mindset applies to development. Start by cleaning and maintaining data in your CRM so you can actually see who is volunteering, giving monthly, and staying loyal over time. Automation can help—address updates, enrichment, and built-in features you may not have enabled.Katie moves the conversation from wishful thinking to practical math: “Research shows you will actually raise quite a bit more if you just focus on the donors already in your database.” Loyal monthly givers, long-tenured annual donors, and volunteers represent reliable lift and lower risk than a single major-gift “unicorn.” She urges teams to use AI thoughtfully. Whether through platform-native tools or carefully configured external assistants, AI can scan patterns, surface bequest prospects, identify mid-level donors to upgrade, and recommend next actions.This timely episode then maps a clear donor journey. Thank first-time donors within 48 hours, then vary contact across channels—email, short mobile video, text, and a newsletter update—to nurture toward recurring and mid-level giving. Build an automated sequence now so December's influx becomes January's momentum, not a one-month spike. Even modest, realistic steps matter: one sequence, one board call plan, one January volunteer invitation for first-time donors.Boards and leadership often share the myth. Bring them along with evidence. Use AI or CRM reports to present streak length, recency, and consistency. Real stories persuade too: a decades-long modest donor who later made a significant bequest once the relationship was cultivated. Katie offers a simple activation: “A board thank you call will actually increase the next gift size by up to 40%.” Pair that with the “48 hour” rule and you have a repeatable, high-leverage play.Finally, Katie's suggests we reframe year-end. December isn't a finish line; it's the on-ramp for the new year. Lean into the cultural reset of January—invite, ask why they gave, listen, and keep the story going. The takeaway: stop chasing the mythical donor and build a system that compounds loyalty you already have.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Cross-selling remains one of the biggest growth opportunities for professional services firms, yet cultural silos, lack of trust and missed client insights mean many struggle to get it right. Join this panel of professional services marketing and BD leaders as they unpack the biggest challenges and opportunities in cross-selling today. Recorded live in London, Will Eke hosts Sadie Baron (Interim CMO, TLT), Barney O'Kelly (Head of Solutions & Product Marketing, AlixPartners), Peter Skinner (BD & Marketing Director, Wedlake Bell) and James Davidge (Head of Origination, Taylor Wessing) as they dive into the pitfalls of cross-firm collaboration, the growth opportunities within reach, and the tools and techniques shaping a culture of cross-selling. They discuss: Why culture change is essential for collaboration How trust keeps referrals moving Using data to spot opportunities and connections The role of leadership in modelling behaviour Tools that make cross-selling work in practice Why clients expect joined-up, integrated advice

In this quick solo episode, Alex Quin shares a powerful reminder: relationships matter more than ever during the holidays. With campaigns and deadlines stacking up, Alex encourages listeners to pause and intentionally connect with the people who made their year meaningful—clients, team members, mentors, and supporters. It's not just the right thing to do—it's smart branding.Episode Outline:[00:00:00] Intro: Hustle Inspires Hustle mission[00:00:25] Why Q4 should include gratitude, not just goals[00:01:10] How to build a holiday appreciation list[00:01:50] Actionable ways to make it personal and impactful[00:02:30] Final thought: People remember how you made them feelWisdom Nuggets:Gratitude Is Smart Branding: Saying “thank you” isn't soft—it's strategic. It fuels trust, loyalty, and referrals.Systematize Your Appreciation: Create a simple contact sheet so you're not scrambling when it's time to show love.Small Gestures, Big Impact: A handwritten note or quick call sticks more than a generic email blast.Be the Signal : In a noisy digital world, your authenticity is what people will remember.Power Quotes“Strong relationships fuel referrals, loyalty, and real trust.” - Alex Quin“Take the time to show love to your people.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ISV leaders from Automation Anywhere, DataVisor, and Sumo Logic share battle-tested strategies for deploying AI agents at scale, including pricing models, proof of concepts and ROI.Topics Include:Panel brings together ISV leaders from automation, fraud detection, and security operations.Companies rethinking entire business processes rather than automating incremental portions with agents.Start with immutable data before tackling real-time changing data in production.Intent for change must come from board, CEO, and customers simultaneously.Challenge: proving agent value beyond CSAT when internal teams block deployment.Sumo Logic measures Mean Time to Resolution, aiming to cut hours to zero.DataVisor cuts fraud alert resolution from one hour down to twenty minutes.Customers demand reliability as workflows shift from deterministic to probabilistic agent decisions.Automation Anywhere spent three years making every platform component fully agent-ready.Focus on business outcomes, not chasing every new model release each week.Human oversight still critical—agents are task-oriented and prone to hallucinations and drift.Humans validate agent findings, then let agents scale actions across hundreds instances.Pricing experiments range from platform-plus-consumption to outcome-based to decision-event models.Token pricing doesn't work due to varied data modalities and complexity.Next two quarters: more POCs moving to production with productive agents deployed.Future prediction: enterprise apps becoming systems of knowledge powered by MCP protocol.Participants:Jay Bala - Senior Vice President of Product, Automation AnywhereKedar Toraskar – VP Product Partnerships, DataVisorBill Peterson - Senior Director, Product Marketing, Sumo LogicJillian D'Arcy - ISV Senior Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

With an erratic and fast business environment, finance teams are facing high pressure to process reports. The main challenge lies in how mid-market firms achieve digital transformation, not by abandoning familiar tools but by making them more effective. In this episode of the Don't Panic It's Just Data podcast, host Kevin Petrie, Vice President, Research and Head of Data Management Practice, BARC, speaks with Maeghan Carriere, Divisional Vice President, Software Sales NA, insightsoftware; and Nate Cook, Director of Product Marketing, insightsoftware. They discuss the importance of automation, the role of CFOs as strategic leaders, and, most importantly, how mid-market companies can leverage tools like Spreadsheet Server for digital transformation. The conversation also spotlights the need for finance professionals to upskill in AI and data analysis to remain competitive.All speakers agree that the key is in equipping finance professionals with direct, real-time access to their data in the environment they know and trust – Excel.CFOs as Strategic LeadersCook believes that the role of the Chief Financial Officer (CFO) and their team has changed massively. "We really expect them to look back only as it helps them find a path forward.”This new role requires finance teams to become effective data teams but how can they do that? A recent Gartner study found that 75 per cent of CFOs "said they own or co-own enterprise data and analytics at their organisations." Unfortunately, these teams "sometimes struggle to have access to the data that they need." The time wasted on tedious data entry and report generation is time lost for important analysis and strategic thinking."The short answer is Spreadsheet Server," Cook told Petrie, explaining that better decisions rely on better data, and Spreadsheet Server provides the latter.Also Watch: Struggling with ERP Data? How to Get Real-Time Reporting in ExcelExcel with AI Upskills Finance TeamsAutomating reporting doesn't just save time; it allows finance professionals to develop skills in areas like Excel, data analysis, and AI. Carriere points out that AI is an important tool that every professional needs to learn to use effectively."Once you understand how data flows and connects in real time, you're better positioned to use AI tools because you can quickly tell if the results make sense," she explains.The key message for IT decision-makers is clear, as per insightsoftware's divisional VP, "Stop fighting Excel and make it more powerful instead." By embracing the tool that finance teams prefer, organisations can achieve quicker results, faster adoption, and ultimately free their financial experts from manual tasks. Cook also notes, Spreadsheet Server is "one way to help remove a lot of that toil and refocus the time that your folks are spending on the more strategic parts of analysis and decision-making that can help drive your organisation forward."TakeawaysFinance teams are facing scaling pressures and resource constraints.The need for speed in decision-making is critical for finance leaders.Automation can save finance teams significant time and

Marion Darnet, fondatrice de Pachamama, partage son regard unique sur l'évolution des métiers du Produit en France. Après 15 ans dans le produit et ex-CPO, elle a créé l'agence de recrutement spécialisé dans les métiers de la Tech.Dans cet épisode, on parle tendances du marché de l'emploi, spécialisation, reconversion…

In this episode, we sit down with Franz Dugand, Senior Director of Product Marketing for Wireless IoT at Ceva, to explore how Wi-Fi 7 is transforming automotive connectivity. From enabling wireless infotainment and faster over-the-air updates to supporting vehicle-to-vehicle safety communications and even child presence detection, Wi-Fi 7 is paving the way for smarter, safer, automotive experiences. Tune in for Franz's insights about how Wi-Fi and 5G enable connected cars, how AI will impact connected cars, and his predictions for how Wi-Fi 8 will influence the automotive sector.For Wi-Fi AllianceFor Membership InfoGeneral Contact

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Shift AI Podcast, Sanjna Parulekar, SVP of Product Marketing at Salesforce, joins host Boaz Ashkenazy to explore the reality of enterprise AI adoption beyond the media hype. With her psychology background and eight years at one of the world's leading enterprise software companies, Parulekar offers a grounded perspective on how large organizations are actually implementing AI agents and what the human side of AI transformation really looks like.From discussing the courage required to transform workflows to the importance of data strategy foundations, Parulekar shares insights on why some companies are succeeding with AI while others struggle with pilots. She also explores how voice technology fits into enterprise solutions, the evolving role of humans in AI systems, and why the future of work will be both more exciting and more intentional. If you're interested in understanding where enterprise AI adoption actually stands versus the narrative, this conversation provides valuable insights from the trenches.Chapters:[00:00:35] Introduction and Background [00:01:56] Sanjna's Journey from AI Startups to Salesforce[00:03:52] Enterprise AI Adoption Reality vs. Hype [00:07:16] How Jobs Are Changing with AI Agents [00:10:30] The Human Experience in AI Transformation [00:11:25] Voice Technology in Enterprise Solutions [00:13:56] Humans in the Loop: When and How [00:18:08] The Truth About AI Hype Cycles [00:22:13] Big Enterprise Customer Conversations [00:26:35] Leadership Changes in the AI Era [00:29:56] Two Words for the Future of WorkContact Information:Connect with Sanjna Parulekar● LinkedIn: https://www.linkedin.com/in/sanjna-parulekar-0248a537/● Company: SalesforceConnect with Boaz Ashkenazy● LinkedIn: https://www.linkedin.com/in/boazashkenazy● X: boazashkenazy● Email: info@shiftai.fm

Recorded live at Sibos in Frankfurt and produced in partnership with LSEG Risk Intelligence, this episode explores how artificial intelligence, automation, and innovation are reshaping financial services. Host Graham Barrett speaks with industry leaders including: 1/ David White, Global Head of Product & Data, LSEG Risk & Intelligence 2/ Ioana Boier, Global Head of Capital Markets Strategy, NVIDIA 3/ Geoffrey Dezoppy, Managing Director, Avaloq 4/ Aoife Doyle, VP, Product Marketing, Fenergo 5/ Joel Winteregg, CEO, Vyntra 6/ Mark Fieldhouse, Chief Revenue Officer, Form3 7/ Jim Webb, Head of Financial Institution Sales, Zodia From managing fraud and compliance in real time to harnessing Agentic AI, driving instant payments, and unlocking the potential of tokenisation and stablecoins, our guests share expert perspectives on how institutions can stay ahead in a fast-evolving risk and regulatory landscape.

In this episode of Supply Chain Now, Scott Luton welcomes Angie Jula, Director of Product Management, and Matt Brolsma, Sr. Manager of Product Marketing at SPS Commerce, to discuss how AI and automation are transforming retail supply chains. Angie draws on more than a decade in product leadership, while Matt brings cross-functional expertise from both supplier and buyer perspectives. Together, they share how retailers can transform clean, connected data into actionable insights that enhance demand forecasting, supplier collaboration, and pricing strategy, all while reducing manual work that slows down their teams.From tackling organizational silos with cross-functional dashboards to equipping executives with real-time visibility, Angie and Matt emphasize why AI is no longer optional; it's a strategic imperative. They highlight case studies on supplier scorecarding, automation-driven fill rates, and proactive exception management, showing how early adopters are gaining competitive advantages in resilience, agility, and customer loyalty. This discussion is a roadmap for retailers navigating tariffs, disruptions, and the rising expectations of today's consumers.Jump into the conversation:(00:00) Intro(02:46) Warm-up stories: golf and DJing(05:36) Professional journeys and SPS Commerce background(07:31) How AI is reshaping retail supply chains(09:16) Barriers to AI adoption and implementation gaps(12:22) Retailer priorities in today's uncertain market(14:56) Why many retailers still manage suppliers manually(18:38) How AI is transforming supplier management(29:50) Breaking down silos with cross-functional understanding(31:20) SPS Commerce's role in enabling retail automation(33:53) Moving from reactive to proactive supplier management(37:10) How automation impacts team productivity(39:59) AI-driven strategic decision making in the C-Suite(44:48) Performance metrics as a competitive advantage(51:20) Practical advice for starting the automation journey(55:16) The billion-dollar question: key takeawaysAdditional Links & Resources:Connect with Angie Jula: https://www.linkedin.com/in/angie-jula-9aa59258/Connect with Matthew Brolsma: https://www.linkedin.com/in/matthewbrolsma/ Learn more about SPS Commerce: https://www.spscommerce.com/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit:

Airbnb's shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.• Why Airbnb's new fee model has hosts freaking out• How to price for what guests see (not what you keep)• Tools like PriceLabs—and why they're useless without context• How European vs. U.S. guests think about fees differently• When to simplify pricing and present “one clean price”• The principles of occupancy, demand, and market alignment00:05:12 – 3 Pricing Foundations Every Host Must Know00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees00:08:22 – The Real Reason Airbnb Changed Its Fees00:09:15 – The Only Price That Matters to Guests00:10:24 – Why “One Clean Price” Converts Better00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared00:12:09 – How Airbnb Went From Host-Friendly to Guest-First00:24:50 – Are More Bookings Always Better?00:25:04 – AI + Pricing Strategy: Where the Future Is Headed00:25:22 – Who Owns Mistakes—You or the Machine?Guest Bio:Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.Guest Link:https://www.linkedin.com/in/thibaultmassonGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Hoje vamos falar com Matheus Benatti, Product Marketing de TVs na Hisense Brasil. Com sólida trajetória em marketing de produtos de audio e vídeo, Matheus lidera o lançamento de novas linhas de televisores que unem tecnologia, design e experiência de consumo. Nesta conversa, vamos mergulhar nos diferenciais das smart TVs Hisense, entender os desafios de um mercado competitivo — em meio a grandes marcas — e descobrir como a empresa se conecta com a cultura brasileira por meio de inovação.See omnystudio.com/listener for privacy information.

Airbnb's shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.• Why Airbnb's new fee model has hosts freaking out• How to price for what guests see (not what you keep)• Tools like PriceLabs—and why they're useless without context• How European vs. U.S. guests think about fees differently• When to simplify pricing and present “one clean price”• The principles of occupancy, demand, and market alignment00:05:12 – 3 Pricing Foundations Every Host Must Know00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees00:08:22 – The Real Reason Airbnb Changed Its Fees00:09:15 – The Only Price That Matters to Guests00:10:24 – Why “One Clean Price” Converts Better00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared00:12:09 – How Airbnb Went From Host-Friendly to Guest-First00:24:50 – Are More Bookings Always Better?00:25:04 – AI + Pricing Strategy: Where the Future Is Headed00:25:22 – Who Owns Mistakes—You or the Machine?Guest Bio:Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.Guest Link:https://www.linkedin.com/in/thibaultmassonGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

In this Risky Business News sponsor interview, Catalin Cimpanu talks with Ashish Malpani, Head of Product Marketing at Corelight. The discussion looks at how NDRs might evolve, such as expanding to protect inter-cloud networks and complementing EDRs. Show notes Corelight

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, host Paige West speaks with Chris Morrison, VP Product Marketing, Agile Analog, all about securing designs with tamper detection & prevention.  

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company's unique process as story

La Gen AI est partout. Mais comment l'intégrer vraiment dans un produit, de façon utile et responsable ?Fanny Guélin, Senior PM chez Mirakl, licorne française, raconte les coulisses du développement et du lancement du Mirakl Catalogue Transformer : le 1er produit de l'entreprise intégrant de l'Intelligence artificielle générative. Découvrez :

"How Agentic AI Is Replacing Subscription Revenue"Chuck Ganapathi, the CEO of Gainsight & Brett Queener, Managing Director at Bonfire Ventures, who previously ran product at Salesforce and helped destroy Siebel, the company where he and Chuck first met. Together, they've witnessed every major shift in enterprise software over three decades, and they believe the biggest one is happening right now.In this conversation, Brett unveils his forthcoming thesis on "the end of ARR," arguing that agentic AI will fundamentally break subscription business models. When products finally achieve what he calls "product purity", actually doing the job they promise without requiring armies of CSMs, endless onboarding, and quarterly business reviews, the entire economic foundation of SaaS collapses. Chuck and Brett discuss whether this is an existential threat or the evolution the industry has been waiting for.What you'll learn:- Why the "friction gap" between product and value created the entire CS industry- What "product purity" means and why it threatens traditional SaaS economics- How agentic AI fundamentally changes the unit economics of software- Why usage-based pricing is inevitable once products actually work- The product marketing playbook that still matters in an AI-first worldCheck out the Key Takeaways & Transcripts: https://www.gainsight.com/presents/series/unchurned/Where to Find the GuestBrett's LinkedIn - https://www.linkedin.com/in/brettqueener/Chuck's LinkedIn: https://www.linkedin.com/in/chuckganapathi/Where to Find Josh: LinkedIn: https://www.linkedin.com/in/jschachter/In this episode, we cover:0:00 - Preview & Introduction1:18 - Meet Chuck & Brett3:30 - How Brett and Chuck met at Siebel 9:28 - Transition to Salesforce: destruction of Siebel as a goal14:11 - Changing Nature of Product Marketing in the AI Era18:00 - Systems of Record vs. Systems of Action21:13 - Databases as “lossy” representations of reality29:00 - Brett's thesis: "The End of ARR (And I Feel Fine)"34:28 - How should agentic applications be priced?43:43 - Future Outlook: Market paying premium for top agents47:17 - 10x CSMs enabled by AI agentsReferences:- Brett Queener's blog: https://queener.substack.com/

Malcolm Harris is joined by two industry leaders for a jam-packed show. This episode is brought to you by Descartes MacroPoint, the industry's best transportation visibility and risk monitoring platform. First, Malcolm speaks with Michael Hain, Director of Product Marketing at Descartes. They dive deep into the latest Descartes Transportation Management Benchmark Study. Hain reveals that a surprising 81% of respondents now see transportation as a competitive weapon and a key customer service differentiator. They discuss the gap between high AI adoption and low full-process automation (only 17%) , and how companies can leverage their existing tech stack to its fullest potential. Hain also explains how Descartes' solutions like MyCarrierPortal and MacroPoint FraudGuard help companies combat the rising risk of cargo theft. Later, Tyler “T-Mont” Montgomery, Chief Commercial Officer at Scout Freight, joins the show. Montgomery shares his excitement for his new role and the vision for Scout Freight to be an agile, core truckload provider that doesn't lose its entrepreneurial spirit. He speaks passionately about the importance of respecting carriers, a value instilled in him by his grandfather, who was also in the trucking industry. Montgomery also discusses the unique logistics ecosystem of “Freight Alley” here in Chattanooga and shares a “What The Truck” moment from his first week on the job involving a 15-foot-tall piece of freight. ⁠Watch on YouTube⁠ ⁠Visit our sponsor⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into ditching the idea of campaigns, leveraging deep telematics, and precision targeting.Guest Quotes: "Don't try to go head to head. If you know that you're in a saturated market and that everybody else is running Facebook ads, you're probably not gonna win, or you might win and it might be really cost prohibitive to win." - Jill "We're not going to win on brand spend. We're not trying to target every customer or show an impression to every person in the U.S. We're much more about precision and discipline in our experimentation approach." - AnnieEpisode Breakdown:[04:20] Alchemy UnveiledTelematics and predictive data: Root leverages information on driver safety from their app and from third parties, to predict LTV of customers and adjust their pricing models. [23:06] From Nuggets to Campaign GoldScaling back can glean insights: If you have to turn off channels or partnerships, view it as an opportunity to expose which partners truly drove impact.[31:14] Gold Rush!Don't play where you can't win: if you're a challenger, be strategic where and how you invest. You need to think differently. Links & ResourcesConnect with Kathryn: LinkedInConnect with Jill: LinkedInConnect with Annie: LinkedInLearn more about Root: joinroot.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Malcolm Harris is joined by two industry leaders for a jam-packed show. This episode is brought to you by Descartes MacroPoint, the industry's best transportation visibility and risk monitoring platform. First, Malcolm speaks with Michael Hain, Director of Product Marketing at Descartes. They dive deep into the latest Descartes Transportation Management Benchmark Study. Hain reveals that a surprising 81% of respondents now see transportation as a competitive weapon and a key customer service differentiator. They discuss the gap between high AI adoption and low full-process automation (only 17%) , and how companies can leverage their existing tech stack to its fullest potential. Hain also explains how Descartes' solutions like MyCarrierPortal and MacroPoint FraudGuard help companies combat the rising risk of cargo theft. Later, Tyler “T-Mont” Montgomery, Chief Commercial Officer at Scout Freight, joins the show. Montgomery shares his excitement for his new role and the vision for Scout Freight to be an agile, core truckload provider that doesn't lose its entrepreneurial spirit. He speaks passionately about the importance of respecting carriers, a value instilled in him by his grandfather, who was also in the trucking industry. Montgomery also discusses the unique logistics ecosystem of “Freight Alley” here in Chattanooga and shares a “What The Truck” moment from his first week on the job involving a 15-foot-tall piece of freight. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it's so rewarding to see these tools come to life for mechanics.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Eric Rusch, Milwaukee ToolLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

Amber Buker, Chief Research Officer at Travillian, sits down with Alana Levine, Chief Revenue Officer at Fintel Connect, and Melissa Rawl, Director of Product Marketing at Live Oak Bank, to explore the findings from the 2025–2026 Financial Industry Affiliate Marketing Report. The discussion covers how affiliate marketing drives growth for banks, shifts in consumer demand, he rise of lending products, AI's role in shaping search, and practical advice for executives considering this channel.00:20 – 03:03 | Setting the Stage: What Is Affiliate Marketing?03:03 – 05:16 | Live Oak's Expansion and Digital Advantage05:16 – 07:44 | Key Findings from Fintel Connect's 2025 Report07:44 – 10:13 | Market Insights, Data, and AI's Role10:13 – 13:14 | Navigating Economic Uncertainty & Product Strategy13:14 – 17:12 | Product Development and Consumer Expectations17:12 – 20:57 | Advice for Bank Leaders Entering Affiliate Marketing20:57 – 22:38 | Where to Find the Report

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction 00:53 Meet Todd Sawicki 01:58 AI Search Revolution 03:47 How AI Changes Search 05:49 AI Boosts Conversions 07:22 SEO to Product Marketing 08:18 Training AI Like Salespeople 09:47 Quality Content Wins 13:01 Future of AI Conversions 15:50 Birth of Gumshoe AI 17:01 What AI Says About You 18:18 AI Customer Personas 19:38 AI Competitive Edge 20:41 High-Intent Search Focus 22:58 How Gumshoe Works 25:20 Competitor Analysis Tools 26:38 Gumshoe for Marketers Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

The professional services industry is evolving at record speed — is your firm ready to keep pace? In this special episode, we bring you the recording of an expert-led discussion with Bo DiMuccio, VP of Professional Services Research at TSIA, and Fortuné Alexander, VP of Product Marketing at Kantata. Together, they share forward-looking insights and practical guidance on what firms must do today to thrive in tomorrow's market.In this episode, you'll learn how to:Build a winning transformation strategyIntegrate AI into your operationsAdapt to emerging business modelsNavigate an evolving technology landscapeDrive customer success in a new eraTo learn more download a copy of the whitepaper they discussed, 3 Ways Inaction Is Holding Your Professional Services Business Back, that breaks down the real cost of standing still across three critical areas:Reactive resourcingInconsistent service deliveryInaccurate or untimely performance data Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to stay ahead of your competitors in the B2B SaaS market? In this podcast hosted by Cassio Sampaio, Okta Head of Insights for Growth Kundan Kolhe will be speaking on building effective competitive intelligence strategies. Drawing from over 20 years of enterprise software experience, Kundan shares insider tactics on how top tech companies transform competitive insights into winning business strategies.

I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I've had for a while around customer marketing and customer advocacy. Yes, most people agree that understanding customer needs can transform product development, but what's often overlooked is how customer advocates can significantly influence your market success and GTM plan's impact. Denny is Head of Product Marketing at Puzzle. Prior, he held marketing leadership roles at Minerva, Kajabi, Unbounce, and Wealthbar (acquired in 2018).Here's what we cover:Why customer advocacy is crucial for startup growth;How building relationships with customers can lead to advocacy;Examples of customer advocacy programs;Effective customer marketing requires collaboration between teams;Startups should invest in customer advocacy programs early;Creating a customer advisory board is probably the easiest step one;Customers want to feel valued and recognized, how can you make that happen;How successful advocacy programs turn customers into partners.Denny on LinkedIn: www.linkedin.com/in/dhollickFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠One Insight newsletter: ⁠Subscribe

Jason Isaacs, Director of Product Marketing at Milwaukee Tool, dives into shop lighting—how Milwaukee Tool develops durable products, key lighting solutions for technicians, and advice on the best lights for those just starting their careers.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Jason Isaacs, Milwaukee ToolLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   In today's episode, we have a special guest who does things a little different compared to the rest of us.    Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system.    If you're a seller looking to expand your audience, this episode is just for you!    Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu   Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu.    As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

This week's guest taught me truly the importance of always providing an exceptional customer experience and having that front in mind all the time. She studied History and Geography prior to beginning her career as a Research Manager. She later went on to expand her skills in Business Development, relationship selling, consulting, as well as communications research and satisfaction. This week's guest also spend almost 13 years at Vision Critical, where she held roles in business development, account management and enablement, working her way up to Sr Director of Product Marketing where she continued to shine a spotlight on customer stories. Following Vision Critical, she went to Dooly, where I was so fortunate to work hand and hand with her and the Customer Success team to drive adoption, renewals, and expansion. Learning from a leader like her truly taught me the importance of Cross-Functional collaboration, a skill that I now consider one of my core strengths. Now, she continues to help customers lay a strong foundation to successfully scale startups. Without further ado, I couldn't be more excited to introduce one of my career mentors - Ellie Hutton. In this episode, we discussed:Great service skills from hospitality to SaaSTackling post-sales business challengesLessons from McDonald's on process optimizationUnderstanding customers through researchThe role of a GTM ring leaderBeing customer-readyPlease enjoy this week's episode with Ellie Hutton. ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!