Podcasts about Product marketing

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond Portals: Building B2B Brands with eCommerceIn this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.Key Takeaways:(01:25) Why traditional portals fall short of building B2B brand trust(03:20) What's a B2B portal, and why it's not enough(04:05) Why branded websites don't drive growth either(05:38) What B2B buyers find frustrating with a current B2B commerce experience(06:50) The proposed solution: Integrating the portal and brand website into one experience(09:11) Ciranda's journey from two sites to a single customer-first platform(12:14) Personalizing experiences for both major and long-tail food brand customers(13:50) Audience question: How are Ciranda's sales team's operations organized?(16:08) Ciranda's results one quarter after going live with OroCommerce Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.#b2becommerce #distribution #digitalcommerce

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you've never heard before.  This is The Copywriter Club Podcast. I've interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I've heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the many other topics we talk about every week. Often the topics we cover are good reminders of things I already know but maybe don't apply to my business the way I should. Other times I hear ideas that I have implemented and what we talk about is a confirmation that what I'm doing in my business is helpful to my clients. And yet, I am constantly surprised by new ideas, new ways to do old things, and new insights that guests share that have never occurred to me before. That happened as I was recording this episode. My guest today is my friend Grace Baldwin. Grace is a copywriter with a background in strategy and product development. She's in the process of building her own design agency. Grace has constantly leveled up as she's built her business, working with bigger clients, taking on bigger projects and helping to create more impact for the brands she works on. While we were talking, she shared one way she does brand voice research—something I have never heard other copywriters doing and something that has never occurred to me before… and yet it's the kind of idea that may help you as you conduct research for your clients, especially if they are in early stages and don't yet have a lot of customers to intervew or survey.  After hearing that, I shared my favorite research technique for getting a founder to share the features, benefits and other details about a product in a way that helps me capture these for my sales copy. If you want to hear either or both of these ideas, you're going to have to listen to the rest of the podcast. Before we do that though, since one of the topics we touch on in this podcast is research, I want to share with you all of my research secrets… the 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. I've shared them all… more than twenty different techniques for capturing ideas, plus all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  You can learn more about this unique resource at thecopywriterclub.com/researchmastery … research mastery is all one word. Check out thecopywriterclub.com/researchmastery. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Grace Baldwin.   INTERVIEW TRANSCRIPT COMING   Thanks Grace for sharing the details of your career journey and what you're building at your agency today. I want to echo what Grace said about finding a community of copywriters who can help you on your own career journey. I've told my own story several times, but it bears repeating the lesson,

In this episode of Tech Talks Daily, I'm joined by Glen Shok, VP of Product Marketing at Panzura, for a detailed look into how the company is rethinking hybrid cloud storage with the release of CloudFS 8.5 Adapt. CloudFS 8.5 isn't just another update. Built in direct response to customer feedback, it introduces powerful new features like Instant Node and Regional Store that redefine performance, availability, and business continuity. Instant Node allows failed systems to be replaced or migrated in under five minutes.  Regional Store brings high-speed data access closer to end users around the world while reducing latency and cloud egress costs. As Glen explains, the latest release meets the growing demand for flexibility in the face of geopolitical uncertainty, rising cloud costs, and evolving IT infrastructure. Panzura is helping organizations maintain uptime, protect data, and adapt quickly, whether moving away from VMware or modernizing a global IT footprint. CloudFS 8.5 Adapt enables this without forcing customers to compromise on control, performance, or security. We also explore how Panzura's vision for autonomic data infrastructure is becoming a reality. With every CloudFS node sharing full configuration metadata, new nodes can spin up almost instantly. AI plays a central role here too. Through Panzura Data Services, AI tracks behavioral anomalies to detect early signs of data exfiltration, ransomware, or internal threats. This provides not just alerts, but the ability to interdict and isolate risky behavior in real time. Looking ahead, Glen shares how Panzura is preparing to support AI workloads directly where unstructured data lives. Instead of migrating terabytes to external platforms, organizations can train language models in place, reducing cost and complexity. With features like enhanced RBAC, native Entra ID support, and a virtual data lake model on the horizon, Panzura is clearly positioning itself at the intersection of enterprise storage and AI innovation. If you work in cloud infrastructure, cybersecurity, data governance, or AI deployment, this episode offers practical insights into the challenges IT teams face today and the technologies that are solving them.

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As enterprises roll out production applications using AI model inferencing, they are finding that they are limited by the amount of memory that can be addressed by a GPU. This episode of Utilizing Tech features Steen Graham, founder of Metrum AI, discussing modern RAG and agentic AI applications with Ace Stryker and Stephen Foskett. Achieving the promise of AI requires access to data, and the memory required to deliver this is increasingly a focus of AI infrastructure providers. Technologies like DiskANN allow workloads to be offloaded to solid-state drives rather than system memory, and this surprisingly results in better performance. Another idea is to offload a large AI model to SSDs and deploy larger models on lower-cost GPUs, and this is showing a great deal of promise. Agentic AI in particular can be run in an asynchronous model, enabling them to take advantage of lower-spec hardware including older GPUs and accelerators, reduced RAM capacity and performance, and even all-CPU infrastructure. All of this suggests that AI can be run with less financial and power resources than generally assumed.Guest: Steen Graham is the Founder and CEO of Metrum AI. You can connect with Steen on LinkedIn and learn more about Metrum AI on their website.Guest Host: Ace Stryker is the Director of Product Marketing at Solidigm. You can connect with Ace on LinkedIn and learn more about Solidigm and their AI efforts on their dedicated AI landing page or watch their AI Field Day presentations from the recent event.Hosts:⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠Jeniece Wnorowski⁠⁠⁠⁠, Head of Influencer Marketing at ⁠⁠⁠⁠Solidigm⁠⁠⁠⁠ ⁠⁠⁠⁠Scott Shadley⁠⁠⁠⁠, Leadership Narrative Director and Evangelist at ⁠⁠⁠⁠Solidigm⁠⁠⁠⁠Follow Tech Field Day ⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠on X/Twitter,⁠⁠⁠⁠ ⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠, and ⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠. Visit the ⁠⁠⁠⁠Tech Field Day website⁠⁠⁠⁠ for more information on upcoming events. For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠, and ⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠.

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

InfoComm 2025 comes to sunny Orlando June 11-13, showcasing some of the most innovative technology in the AV industry. We are taking a look at what's going to be on the floor at the Orange County Convention Center in the coming days of the show.The video version of this preview can be found here.We talk to Brian Phillips, Director of Product Marketing for HP Poly about what they have in store for their booth at 3742. We also discuss their focus on creating a consistent user experience for every user in different meeting spaces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it's like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

Explore how AI is reshaping the world of advertising in the latest episode of the AI Leaders Podcast, with Craig Vaughan, Managing Director, Data & AI Lead; Kevan Yalowitz, Global Industry Group Lead, Software & Platforms at Accenture and Ludovic de Valon, Director of Product Marketing at Amazon. From smarter ad campaigns and AI-powered content creation to leveling the playing field for small businesses, they dive into the game-changing opportunities AI brings to the industry. The conversation also tackles key challenges like data privacy and the importance of responsible governance.

oin us on the One Vision Podcast with Chris Juneau, Senior Vice President, Head of Product Marketing, SAP Concur, as we dive into the evolving role of CFOs in the era of AI and automation. Discover how geopolitical challenges and manual processes are shaping strategies for 2025, and hear insights on leveraging AI to optimize costs and drive efficiencies. Tune in to learn how CFOs are stepping out of the corner office to bridge organizational gaps and reshape finance.#AI #FinancialServices #Fintech #Podcast #SAPConcur

Send us a textJoin hosts Ben Kornell and Alex Sarlin as they explore the latest developments in education technology, from AI breakthroughs and policy shakeups to new funding rounds and workforce shifts shaping the future of learning.✨ Episode Highlights:[00:00:00] Silicon Valley debates the rise of “AI Slop” and the impact of vibe coding.[00:03:36] Columbia student suspended for AI cheating tool raises $5.3M to commercialize it.[00:04:56] Anthropic's Drew Bent explains why code literacy now means editing AI-generated code.[00:08:09] 200 CEOs and Code.org push for mandatory AI classes in high school.[00:11:13] Federal government's role in AI education policy under debate.[00:14:04] Duolingo plans to replace contract workers with AI, triggering backlash.[00:20:42] Higher ed faces political attacks; Harvard and Columbia push back.[00:23:32] K-12 faces teacher shortages and $4.5B in proposed federal funding cuts.[00:35:21] Google's AI Overviews cut search click-through rates by 34.5%.Plus, special guests:[00:36:08] Brian Malkin, Co-Founder & CEO of Rang, on rewards programs to improve K-12 attendance.[00:50:29] John Marshall, CEO of BrainFreeze, on AI safety and transparency in schools.[01:12:31] Scott Nadzan, Vice President of Product Marketing and Strategic Communications at Panopto, on AI-generated video and the Elai acquisition.

LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFFYou don't need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging.In this episode, we're diving into what messaging actually means and why it's responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand.We're covering:What messaging really is (hint: it's more than your words)Why great messaging makes people feel something and take actionSigns your messaging is falling flat and how to recognize the gapsReal client wins: You'll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it.How to start auditing and adjusting your message todayIf you've ever thought “I'm doing everything right… why aren't people buying?” this episode will show you exactly what to change.Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth

In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience.For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM.All rights reserved. © Product Marketing Hive.

On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga's distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga's social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us on the One Vision Podcast with Chris Juneau, Senior Vice President, Head of Product Marketing, SAP Concur, as we dive into the evolving role of CFOs in the era of AI and automation. Discover how geopolitical challenges and manual processes are shaping strategies for 2025, and hear insights on leveraging AI to optimize costs and drive efficiencies. Tune in to learn how CFOs are stepping out of the corner office to bridge organizational gaps and reshape finance.#AI #FinancialServices #Fintech #Podcast #SAPConcur Hosted on Acast. See acast.com/privacy for more information.

Guest: Dr. Tony Vercillo   Guest Bio: ​Dr. Tony Vercillo is a 30-year veteran in the Product Marketing and Distribution industry. He has a Doctorate in Marketing Management, with special emphasis on Global Marketing Strategies (Summa Cum Laude). He also received his MBA in Leadership and Human Behavior. He is a highly sought-after public speaker known for his “infectious enthusiasm.”   Dr. Vercillo has been an Author for more than 30 years in the non-fiction arena. He always dreamt of dabbling in the fiction world, and this work is his first foray into the exciting world of novels.   Dr. Vercillo has served as a Senior-Level Manager and Vice President for PepsiCo and a third-party supply-chain firm. He is currently the CEO of a major kosher food service company in New Jersey. He also recently retired from teaching Global Marketing Strategy and Supply Chain Theory at California State University. His passion in life is teaching and coaching, and he has spent the last 20 years fulfilling that dream.   Key Points: Sales Strategy: · Cross-Training: Salespeople are trained across all segments (e.g., healthcare, schools, caterers) to improve adaptability and pricing knowledge. · Hunter-Farmer Hybrid: All reps are expected to both acquire new clients and manage existing relationships.   Change Management: · Data-Driven Approach: Used financials, industry benchmarks, and logic to explain changes. · Persistence: Faced resistance but stood firm while showing empathy. · Ongoing Communication: Holds regular sales meetings (e.g., upcoming board meeting) to address concerns.   Operational Improvements: · Customer Visit Push: Implemented Salesforce (embedded in new ERP) and assigned a champion to ensure usage. · ERP Integration: New system launching May 1 improves visibility and report generation. · Coaching Culture: Monthly check-ins, product-level reviews, and data-backed feedback by the sales VP.   Onboarding & Training: · Hands-On Process: All new hires must work in order entry, warehouse, and ride with drivers. · Holistic Understanding: Training ensures reps grasp the entire business, not just selling.   Financial Results: · Sustained Growth: Double-digit revenue growth and increasing profitability every year since he joined. · Cash Flow Focus: Reduced cash gap from 70+ days to ~37 days through disciplined collections and vendor management. · Customer Retention: 99% retention rate, even with stricter payment terms.   Guest Links: Connect on LinkedIn https://www.youtube.com/@s.bertram https://doclifelessons.com/episodes       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics' Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You'll learn:Why bi-directional data connectivity is the new normalThe truth about composable CDPs and who they're really forHow to choose the right measurement model, from MMM to incrementalityWhat's hype and what's real when it comes to AI in marketingHow marketers can build a flexible, composable tech stackIf you're grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one's for you.Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

"It's not just about selling a product. It's about creating a feeling people remember—and humor makes it unforgettable.” In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It's packed with smart insights, fresh perspectives, and valuable lessons for building lasting success. Hear from marketing leaders like Chiyong Jones (VP of Brand Marketing, Kajabi), Deanna Dong (Former Head of Product Marketing, Writer AI), Ian Yung (Former SVP of Revenue, Tonal), Laura Brooks (Co-founder, Foundation Collective), and Shane Pittson (Co-founder, So-and-So Venture Studio) as they break down what it takes to drive real growth in today's environment.

In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney's start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can't replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand's Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent data classification, threat detection, and automated remediation are changing the cybersecurity landscape – and why the foundation of effective security starts with how your data is stored and classified. This episode takes listeners from Varonis's fascinating origin story (involving disappearing high-resolution ocean floor images) to the cutting-edge of modern cybersecurity practices. Nolan breaks down Varonis's comprehensive platform that creates visibility and control over data access, while Jason explains why Pure Storage provides the ideal foundation for these security solutions. Learn how real-time threat detection, user behavior analytics, and automated remediation aren't just buzzwords but essential components of modern data protection strategy. As AI-powered threats continue to evolve, this conversation offers practical insights into how organizations can stay ahead of bad actors through strategic partnerships and integrated solutions. Discover why streamlined SecOps and robust data classification are becoming table stakes for business continuity, and get a preview of what's next in the Varonis-Pure partnership. Whether you're a CISO, IT administrator, or business leader concerned about data protection, this episode delivers actionable intelligence on safeguarding your organization's most valuable asset: its data.

Michael Mo is the CEO and Co-founder of KULR Technology Group, Inc. (NYSE: KULR), a leader in energy management solutions accelerating the global transition to a sustainable electrification economy. Under his leadership, KULR has developed cutting-edge thermal management and battery safety technologies that power innovations in aerospace, electric vehicles, consumer electronics, and energy storage systems.A seasoned technology entrepreneur and investor, Michael brings over 20 years of experience in go-to-market strategy, product development, and business growth within hardware, semiconductor, and energy sectors. Before founding KULR, he was Senior Director of Product Marketing at Amlogic Inc., where he drove strategic product initiatives, and an early-stage investor in more than 20 technology companies, including Spreadtrum Communications, CadMos, and AllBusiness.com.In this conversation, we discuss:- Getting orange-pilled by Michael Saylor- KULR's strategic BTC treasury acquiring 668 BTC- Digital capital and digital energy- Adopting the corporate bitcoin reserve strategy- Volatility = vitality- Why don't more public companies adopt BTC?- KULR's recent partnership with German Bionic for exoskeletons- Robotics will 100% be a multi-trillion dollar industry- Thermal management tech- Future Developments in Energy Management- The importance of energy in AIKULR Technology Website: kulr.aiX: @KULRTechInstagram: @kulrtechMichael MoX: @michaelmokulrLinkedIn: Michael Mo ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

In this episode of Hustle Inspires Hustle, Alex Quin sits down with personal branding strategist and business coach Maya Elious to talk about building a purpose-driven, profitable business rooted in clarity and confidence. Maya shares how she helps female entrepreneurs, especially women of faith and color, identify their value, articulate their message, and charge what they're worth without guilt or confusion. The conversation covers the shift toward faith-based entrepreneurship, overcoming underpricing, the true meaning of humility in business, and the power of storytelling for positioning. With actionable advice on packaging offers, launching effectively, and aligning with meaningful values, Maya offers insight for anyone looking to grow their brand with intention and impact.Episode Outline[00:00] Introduction and welcome [02:00] Who is Maya Elious? Her mission with Build to Impact [04:50] Blogging origins and the faith-based business connection [09:20] Cultural shifts: Talking money, faith, and taboo topics [14:30] The misconception of humility in business [20:00] The power of personal branding without oversharing [26:15] Discipline, resilience, and the youth mindset shift [33:40] Why building community values is critical in today's world [39:20] Finding clarity through passion and frustration [43:00] Common pricing mistakes and how to overcome them [50:30] How to move past hourly rates and offer high-ticket packages [55:45] What truly makes an offer valuable? [01:02:00] Why value-based clients matter [01:08:10] The power of storytelling in positioning [01:13:00] Final thoughts: legacy and ripple effectWisdom NuggetsKnow What You Hate: Clarity doesn't always come from what you love—it can start with what frustrates you. Maya explains how the things that make your blood boil can help shape your message and mission.Don't Shrink to Be Humble: True humility doesn't mean undervaluing yourself. If being "humble" leads you to hide your skills, you're doing a disservice to those who need your gifts.Announcements Aren't Launches: Saying your offer exists is not the same as launching it. A successful launch involves consistent marketing, campaigns, and multiple touchpoints—just like major celebrities still do.Your First Testimonial is Your Own: Even without paid clients, your own results matter. Maya teaches how to build credibility by sharing personal transformation stories to attract aligned clients.Positioning Beats Pricing: Stop comparing prices—focus on creating value. Clients who see the value in your offer will care less about the price tag and more about the transformation they can achieve.Power Quotes:"People don't know how much to charge because they're always thinking from a place of lack." - Alex Quin "If being humble causes you to shrink, then you need to be something else." - Maya EliousConnect With the Podcast Host Maya Elious:Website: (https://www.mayaelious.com/)Instagram: (https://www.instagram.com/mayaelious/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I sat down with Deidre Caldbeck, Apple's Senior Director of Product Marketing for Apple Watch and Health, to talk about how the Apple Watch has transformed our lives over the past decade. From its launch in 2015 to becoming an essential part of millions of people's health journeys, we dive deep into what's made the Apple Watch so iconic — and where it's heading next.We also talk about Close Your Rings Day, a global celebration of movement and motivation, and why it's become such an important part of the Apple Watch community. #CloseYourRings

In episode 179 of Hustle Inspires Hustle, Alex Quin takes us behind the scenes of the 2025 Sundance Film Festival. Returning for a second year, Alex and his expanded team captured the energy and creativity of the festival like never before. This episode explores how strategic content creation, meaningful industry partnerships, and a firsthand appreciation of the filmmaking process played a crucial role in amplifying emerging projects. Alex shares his insights as an executive producer and marketing professional, shedding light on what it takes to launch and promote a film on an international stage.Episode Outline[00:00:00] Welcome back: Josh Troy returns to the podcast[00:02:30] Growth and milestones since the 2021 episode[00:06:15] WFS Group's edge in outsourced sales[00:09:40] Ideal client profile and red flags to avoid[00:15:10] What makes an offer scale-ready[00:20:00] Founder-led sales and product-market fit[00:27:00] Choosing between one call and two call models[00:36:45] How to create urgency without sleazy tactics[00:42:30] Team structure, metrics, and scaling strategies[00:48:00] Follow-ups, no-show protocol, and nurturing leads[00:53:00] Using application questions to pre-qualify prospects[01:02:00] Flipping the “we tried this before” objection[01:07:30] Josh's 10-step sales call framework[01:12:00] What Josh wants to be known for in the industry[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsStrategic Content = Amplified Stories : Smart, collaborative content can shine a spotlight on independent projects and get them industry-wide attention. Alex's team used social media strategy to elevate visibility for indie films.Think Bigger with the Right Team : An expanded team means more hands, more talent, and a bigger impact. With more people involved this year, Alex's crew was able to produce better content and deeper coverage.Celebrate the Process: : Seeing how films are marketed, pitched, and received helped Alex understand the film industry's real backbone—marketing, storytelling, and grit.Collaborate to Elevate: From doing collab posts with Rotten Tomatoes event to collaborating with actors, Alex emphasizes that powerful partnerships can make creative projects go further and reach wider.Stay Rooted in Purpose : No matter the spotlight, staying grounded in your mission—to inspire, connect, and educate—will always lead to the most impactful results.Power Quotes:“We came back to Sundance with a bigger vision and a stronger team.” - Alex Quin“Seeing our content amplify indie films was the biggest win.” - Alex Quin“It's not just about showing up—it's about showing up with a purpose.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results. RESOURCES Foursquare: https://www.foursquare.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On this episode, host Sagi Eliyahu is interviewed by Kelly Eliyahu, Senior Director of Product Marketing at Salesforce, to celebrate Tonkean's 10-year anniversary. In a rare role reversal, Co-Founder and CEO, Sagi, reflects on the vision that started it all, the obstacles overcome and the future Tonkean is building toward. From early product pivots to landing some of the world's biggest enterprise logos, the episode offers founders, operators and tech leaders a real look into scaling with conviction and evolving ahead of the curve.Key Takeaways:(04:12) Process orchestration bridges gaps between human collaboration and technology.(06:33) AI advancements enable better alignment between human needs and systems.(09:02) The market now values orchestration and automation more than ever.(12:15) Pivoting strategies is essential to meet market expectations effectively.(14:04) Operations teams play a critical role in modern business success.(18:45) Reframing ideas in familiar terms can unlock support and growth.(23:29) Personal resilience often parallels entrepreneurial challenges and milestones.(25:06) Entrepreneurs should focus on asking the right questions, not easy answers.(33:06) Trust from leading organizations reflects the value of innovative solutions.(37:01) The future of work lies in transforming how enterprises interact with software and AI.Resources Mentioned:Sagi Eliyahuhttps://www.linkedin.com/in/eliyahusagi/Tonkeanhttps://www.tonkean.comSalesforcehttps://www.salesforce.com/Gonghttps://www.gong.io/This episode is brought to you by Tonkean.Tonkean is the operating system for business operations and is the enterprise standard for process orchestration. It provides businesses with the building blocks to orchestrate any process, with no code or change management required. Contact us at tonkean.com to learn how you can build complex business processes. Fast.#Operations #BusinessOperations

Send us a textOver 25 years in marketing have shown that the most effective product marketers are those who deeply understand not only a product's features and benefits, but also its origins, architecture, and the reasoning behind every decision made during its development. When product marketing and product management operate in silos—often with marketers brought in late and lacking context—misaligned messaging, unmet customer expectations, and wasted resources are common outcomes. This disconnect can cause marketing to focus on surface-level buzzwords rather than authentic, differentiated value, ultimately undermining both customer trust and business resultsBridging this gap requires product marketers to engage early and often with product teams, participate in planning and design discussions, and learn the technical and strategic underpinnings of the product. By mastering the "why" behind product decisions, understanding what was left out and why, and adopting product management's metrics and mindset, marketers can craft authentic, resonant stories that drive true market impact. The future of successful product marketing lies in this deep integration—where marketers become strategic partners, not just message crafters, and where product and marketing teams jointly own the product's success from conception to customer adoptionلى مدار 25 عامًا في مجال التسويق، تبيّن أن أنجح مسوّقي المنتجات هم أولئك الذين يفهمون المنتج بعمق—not فقط ميزاته وفوائده، بل أيضًا أصوله، وبنيته، والمنطق وراء كل قرار تم اتخاذه أثناء تطويره. عندما يعمل تسويق المنتجات وإدارة المنتجات في جزر منفصلة—وغالبًا ما ينضم المسوّقون في وقت متأخر ويفتقرون للسياق—تظهر نتائج مثل رسائل تسويقية غير متوافقة مع الواقع، وتوقعات عملاء غير ملباة، وهدر في الموارد. هذا الانفصال يؤدي إلى تركيز التسويق على شعارات سطحية بدلًا من تقديم قيمة حقيقية ومميزة، مما يضر بثقة العملاء ونتائج الأعمال في النهاية.سد هذه الفجوة يتطلب من مسوّقي المنتجات الانخراط مبكرًا وبشكل مستمر مع فرق المنتج، والمشاركة في اجتماعات التخطيط والمراجعات التصميمية، وفهم الجوانب التقنية والاستراتيجية للمنتج. من خلال إتقان "لماذا" وراء قرارات المنتج، وفهم ما تم استبعاده ولماذا، وتبني مؤشرات الأداء ومنهجية إدارة المنتج، يمكن للمسوّقين صياغة قصص أصيلة وملهمة تحقق تأثيرًا حقيقيًا في السوق. مستقبل تسويق المنتجات الناجح يكمن في هذا التكامل العميق—حيث يصبح المسوّقون شركاء استراتيجيين وليسوا مجرد صانعي رسائل، ويتشارك كل من فرق المنتج والتسويق في مسؤولية نجاح المنتج من الفكرة حتى تبني العملاء له. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Rebecca Shaddix, a seasoned marketing executive and go-to-market strategist, joins Melissa Perri to explore the balance of acceptable mistakes in market strategy. Rebecca discusses the importance of defining acceptable mistakes to avoid unnecessary delays and to better align team efforts with strategic goals. This episode focuses on how acknowledging acceptable mistakes can accelerate development without compromising core objectives.Rebecca also addresses the overemphasis on latest trends like AI, stressing the importance of intentional use rather than succumbing to hype. She provides insights into managing internal pressures and steering conversations back to meaningful customer outcomes.If you want to learn how to effectively balance strategic goals with market pressures while maintaining a focus on customer value, tune in to gain practical insights from Rebecca's experiences.You'll hear us talk about:09:04 - The Concept of Acceptable MistakesRebecca explains what an acceptable mistake entails, offering examples such as opting for fewer customer interviews to accelerate go-to-market strategies without significant risk.29:19 - Navigating AI HypeDiscusses the cycle of trendy technologies and how AI has become a prevalent, though often superficial, part of product strategy, emphasizing the importance of intentionality.15:32 - Product and Product Marketing PartnershipHighlights the need for a bidirectional relationship between product management and product marketing, focusing on how they should collaboratively drive strategy and insights.Listen to the full episode for more in-depth discussions and insights.Episode resources:Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccashaddix/Try Liveblocks: https://liveblocks.io/Timestamps:00:00 Intro02:57 Dear Melissa06:17 Defining acceptable mistakes in go-to-market12:22 How product and go-to-market should collaborate17:48 What data product and marketing teams should track22:53 Turning competitive noise into strategy29:21 Responding to AI pressure from the market34:29 Crafting real differentiators, not buzzwords39:29 Advice for future product marketers

Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, ads, positioning, what's the ROI) and Ep. 218 (launching the free forever plan).Here's what we cover:The Navattic Fanatic Customer Event in NYC, what was your goal for the event and did you achieve it;What do you think made the customer event so successful;Anything that surprised you;What will you change for next time;After the event is often the most important - how did you make the event last beyond the two days;Other ways you're incorporating customers into your business and marketing strategy;Your new role heading up product marketing, what are you planning to tackle first;Natalie asks Anna her burning question;30 days of customer obsession;Thoughts on being audacious to differentiate;What are the top drivers of WOM for Navattic.Natalie on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/natalie-marcotullioNavattic: www.navattic.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on.Episode Outline[00:00:00] Welcome back: Josh Troy returns to the podcast[00:02:30] Growth and milestones since the 2021 episode[00:06:15] WFS Group's edge in outsourced sales[00:09:40] Ideal client profile and red flags to avoid[00:15:10] What makes an offer scale-ready[00:20:00] Founder-led sales and product-market fit[00:27:00] Choosing between one call and two call models[00:36:45] How to create urgency without sleazy tactics[00:42:30] Team structure, metrics, and scaling strategies[00:48:00] Follow-ups, no-show protocol, and nurturing leads[00:53:00] Using application questions to pre-qualify prospects[01:02:00] Flipping the “we tried this before” objection[01:07:30] Josh's 10-step sales call framework[01:12:00] What Josh wants to be known for in the industry[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsValidate Before You Scale: Your sales team can't fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps.Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months.Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It's about having systems, frameworks, and processes to support consistent performance.Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery.Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate.Power Quotes:“We're a scale team, not a validation team.” - Josh Troy“Lead flow times sales performance equals revenue.” - Josh Troy“Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy“Someone's life can change almost overnight with the right offer.” - Alex Quin“Warm traffic converts very different than cold traffic.” - Alex QuinMeet the Guest : Josh TroyInstagram: (https://www.instagram.com/troy.joshua)WFS Group Website : (https://thewfsgroup.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Darren Lee, Product Marketing Strategist, breaks down how to build and scale product-based startups without wasting resources. He reveals that the secret to standing out in a crowded market lies in embracing authenticity over flashy, imitative tactics, choosing a unique, customer-centered approach that builds lasting trust, and assembling a high-performing team fueled by shared values.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/U5E6o5bxmHQ Apple: https://podcasts.apple.com/us/podcast/darren-lee-ceo-and-founder-of-voics-building/id1484783544 Spotify: https://open.spotify.com/episode/5VO36YXtQ9h39bLLnOzQ0z ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#236: Product Marketing | Product marketers are no strangers to change. Whether it's navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.They cover:What a successful product marketing function looks like in B2BTools, frameworks, and metrics that actually matterHow to align with sales and customer successTrends to watch in 2025 and beyondTimestamps(00:00) - – Intro to Natalie, Jason, and Eric (03:33) - – Why product marketing is the most important function in B2B marketing (05:23) - – Defining the role: What should product marketing actually own? (07:33) - – How PMM impacts revenue, growth, and pipeline (09:03) - – Differentiation: What it really takes and why most companies get it wrong (11:33) - – Real examples of effective positioning in crowded markets (16:03) - – What bad product marketing looks like (17:33) - – Why PMMs need to market the product more (and not just during launches) (20:33) - – Launch marketing, momentum, and creating "marketable moments" (22:33) - – Why PMM charters don't work - and what to do instead (24:33) - – How to measure product marketing impact (with or without KPIs) (32:07) - – Tying assets and enablement to revenue (33:37) - – Tracking usage without a big tech stack (36:37) - – Who owns positioning: PMM vs brand? (38:37) - – How to shine as a PMM in a sales-led org (43:07) - – The death of one-pagers and what to use instead (45:37) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of Supply Chain Now, hosts Scott Luton and Marty Parker welcome Justin Sears, Head of Product Marketing for SaaS at Altium, to explore how manufacturers can stay resilient amid rising tariffs, supply chain disruptions, and evolving global risks. Justin shares how his career journey—from early SaaS solutions to leading cloud-based collaboration tools for electronics design—has shaped his approach to visibility, agility, and innovation.Together, they unpack the complex impact of new tariffs on electronic components, why just-in-time is being replaced by just-in-case, and how companies are shifting procurement strategies to adapt. Justin also talks about the role of cloud platforms like Altium 365 in improving real-time collaboration across design, procurement, and manufacturing—bridging gaps, reducing errors, and increasing speed to market.Jump into the conversation:(00:00) Intro(01:14) Electronics industry and trade landscape(02:21) Altium's history(07:24) Impact of US tariffs on electronics(14:46) Challenges in product development(18:13) Cloud-based collaboration and workflow automation(24:44) Shifting from single to multi-source models(25:09) The challenges of coordination(25:33) Eliminating email chaos(26:12) The importance of supply chain visibility(26:44) Analog vs. digital supply chain management(27:41) Benefits of cloud platforms(29:37) Real-world examples of digitalization(32:34) Geopolitical and cyber threats(38:46) Collaboration in supply chain management(43:27) The crystal ball of global sourcingAdditional Links & Resources:Connect with Justin Sears: https://www.linkedin.com/in/justinsears/Read more on the Altium 365 Supply Chain Management webpage: https://www.altium365.com/Check out the Altium BOM Portal: https://www.altium365.com/capabilities/supply-chain/bom-portalCheck out Altium Stories on YouTube: https://www.youtube.com/c/AltiumStoriesLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Lessons Learned from the Trenches: How AI Will Impact the Future of Work: https://bit.ly/3DUnROxWEBINAR- Adapting to Volatility: Navigating Trade Wars, Supply Chain Disruptions & AI: https://bit.ly/4kqSv2DWEBINAR- Plug the Leaks: Where You're Losing Money in Shipping (and How to Fix It): https://bit.ly/42iFW0ZWEBINAR- Altium 365: Integrated Supply Chain Management Across the Product:

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Alex Quin chats with Stuart Warren Dansby, executive producer and subject of the award-winning documentary Taking the Fight. At 56, Stuart stepped into a kickboxing ring against much younger opponents—transforming a 15-year battle with self-doubt, physical setbacks, and fear into a public display of resilience and strength. They explore the mindset needed to overcome challenges, the value of authentic storytelling, and how fighting shaped Stuart's outlook on life and business.Episode Outline[00:00:00] Intro by Alex Quin and guest welcome[00:01:30] Stuart shares how kickboxing started at 48[00:05:45] Why Greg Choplin challenged Stuart to fight[00:08:30] Training vs. living as a fighter[00:10:50] Facing younger opponents without asterisks[00:14:20] Support from Stuart's wife and emotional grounding[00:19:35] Mindset shift: Challenges over problems[00:23:00] Black belt testing and personal growth[00:30:20] Learning vs. winning – what failure teaches[00:37:50] Business takeaways from fight training[00:41:10] The importance of authentic storytelling[00:45:00] Stuart on legacy and how he wants to be remembered[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsChallenge vs. Obstacle: Reframing problems as challenges shifts our mindset into solution mode. This small change makes big hurdles feel like surmountable goals.You Win or You Learn : In fighting and life, losing is a lesson, not a failure. Every round teaches something—if you're open to learning.Authenticity Resonates : Stuart emphasizes the power of truth in storytelling. Real pain, real effort, and real growth connect with people more than perfection.Serve to Lead: Even in high-stakes scenarios like a UFC training session, showing up for others can be one of the strongest forms of leadership.Support Systems Matter : Stuart's wife didn't just stand by—she stood with him. The people around us can fuel us if they believe in our goals as much as we do.Power Quotes:"People respect truth. Be your authentic self." - Start Warren DansbyMeet the GuestInstagram: (https://www.instagram.com/stuart_warren_dansby/)Documentary on Prime Video : (https://www.amazon.com/Taking-Fight-Carlos-Arreita/dp/B0D7224TCJ)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this solo episode, Alex Quin guides you through a hands-on exercise to break down your dream lifestyle—everything from the house and car to vacations, fitness, and more—and map it into a realistic monthly budget. Alex explains how to compare your current income to your dream life cost, calculate the income gap, and create a step-by-step plan to close it. This episode blends mindset, strategy, and action to help you stop guessing and start planning with precision.▶️ Pro Tip: Watch the full episode on YouTube to follow along with the spreadsheet on-screen.Access HIH 2025 Dream Life Budget [https://docs.google.com/spreadsheets/d/1CGVIUTPhzK_nAxsNkUv28jC6g7jUzUwKWuNEySO75NE/edit?usp=sharing]Episode Outline[00:00:00] Intro and episode overview[00:01:05] Why visualizing your dream life matters[00:02:40] Step 1: Define your ideal lifestyle[00:06:30] Step 2: Build your dream life budget[00:10:55] Step 3: Calculate the income gap[00:13:45] Step 4: Close the gap with real strategies[00:18:40] Step 5: Set a timeline and track progress[00:21:15] Tools and spreadsheet access[00:22:30] Final thoughts and action planWisdom NuggetsDream Life Math > Daydreaming: Don't just imagine your ideal life—do the math. Assigning real costs to your dream helps turn it from fantasy into a strategic goal.Reverse Engineer Your Income Goals: Work backwards. Once you know what your dream life costs, calculate how much you need to earn daily or monthly to reach it.Build Multiple Income Streams: Relying on one income source can slow you down. Consider freelancing, digital products, or investments to boost your income.Learn Skills That Print Money: Skills like digital marketing, sales, and coding can quickly increase your income. Stay current, especially with tech and automation.Track or Stay Stuck: If you don't track your goals with a realistic timeline, you'll lose focus. Measure progress weekly or monthly to adjust your strategy.Power Quotes:“When you assign a real price tag to these things, your life stops being a fantasy.” - Alex Quin“You can't work towards something if you don't know what it actually costs.” - Alex Quin“Your dream life isn't far—it's just uncalculated.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we dive into the world of firearms, optics, and tactical gear with Primary Arms! From expert insights to the latest industry trends, we bring you everything you need to stay sharp, informed, and ready for action. Whether you're a seasoned shooter or just getting started, this is your go-to source for all things shooting sports and defense.See omnystudio.com/listener for privacy information.