Podcasts about Product marketing

In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane Mike Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends and apply technology to build more resilient and efficient transportation operations. Prior to joining Descartes, Mike held leadership roles at DAT, Optilogic, CHAINalytics, and CAPS Logistics, where he focused on transportation strategy, network optimization, and freight market intelligence. At Descartes, he works closely with shippers, brokers, and logistics service providers to translate industry challenges into practical technology solutions across transportation management, real-time visibility, carrier connectivity, and logistics security. Mike frequently shares insights on transportation technology trends, digital transformation in freight, and the evolving role of logistics networks in global supply chains. About Descartes Systems Group Descartes powers more responsive, efficient, secure and sustainable international and domestic supply chains by uniting logistics-intensive businesses on its Global Logistics Network (GLN). Shippers, carriers, and logistics service providers connect and collaborate on the GLN leveraging technology, data and AI to manage last mile deliveries, domestic and international shipments, transportation rating and payment, global trade research, customs compliance and a variety of regulatory processes. Key Takeaways: Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud.  The 3 Key Vulnerabilities discussed are listed below: Vulnerability 1 – Outdated, Clunky Freight Tech Stack. The modern logistics tech stack is a prime target for sophisticated bad actors who are now using AI to scale their attacks. This vulnerability focuses on the integrity of the TMS suite and broader tech stack, requiring companies to have the scale and advanced defenses necessary to stay ahead of automated threats. Vulnerability 2 – Carrier Identity Theft & Freight Hijacking. Freight fraud—including double brokering and fraudulent load pickups—is a direct result of failing to verify identity at the point of transaction. This vulnerability highlights the operational risk of giving freight to an unverified actor, proving that basic vetting is no longer enough to prevent cargo loss. Vulnerability 3 – Data Exposure & Unsecured Partner Connectivity. Modern freight operations are at risk due to the fragmentation of data and automation. This vulnerability focuses on the danger of shipment data and AI tools operating outside of a trusted environment. When partners connect to technology platforms without rigorous security, the entire network becomes a target for leaks and external manipulation. Modernizing the Tech Stack: Fragmented or legacy systems create security gaps. Freight operations must move toward integrated, secure platforms rather than a patchwork of disconnected software to ensure data integrity and vendor stability. The "Verify Then Trust" Model: To combat identity theft and "chameleon carriers," logistics providers should use automated vetting to verify not just the carrier's authority, but also the specific driver and equipment via VIN and geolocation. Neutralizing Sophisticated Fraud: Cargo theft has evolved into organized corporate scams involving double brokering and fake insurance. Real-time monitoring for suspicious tracking pings or IP addresses is now essential to identify bad actors before a load is picked up. Strengthening Operational Hygiene: Security relies on strict Standard Operating Procedures (SOPs). This includes "zeroing out" inactive carriers every few months to force re-vetting and immediately revoking system access for former employees. Strategic AI Integration: AI should be used to automate high-volume manual tasks—like chasing tracking updates or proof of delivery—within a secure logistics environment to prevent sensitive financial data from being exposed to unvetted models. Global Multimodal Connectivity: Leveraging a Global Logistics Network (GLN) allows shippers and brokers to collaborate across air, ocean, and truck modes while maintaining high standards for customs and regulatory compliance. Visibility as a Risk Deterrent: Real-time visibility is a critical security layer. Monitoring for location spoofing or unauthorized stops allows for immediate intervention if a shipment is being diverted to a fraudulent location. Learn More About Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations Mike Hane | Linkedin Descartes Systems Group | Linkedin Descartes Systems Group Your OpsForce AI Team: Meet the Future of Intelligent Visibility Transportation Management Form Vesta Freight Strengthens Customer Service and Freight Security with Descartes 3G TMS™, Descartes MacroPoint™, and Descartes MyCarrierPortal™ Scaling Logistics Innovation at Descartes Systems Group with Dan Cicerchi Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

We're putting more and more trust into AI. Will it all blend into one app? Today, we're talking to Jacques Klick, Director of Market Strategy & Product Marketing at Sinch. We discuss why the app store era is quietly ending and what replaces it, how a 62% enterprise AI adoption rate is hiding a 74% rollback problem, and what RCS actually is and why it might be the most underutilized channel in marketing right now. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Sinch, check out their website here. To read Sinch's full report on The AI Production Paradox, check it out here.

At Infosecurity Europe 2026 in London, Bill Peterson, Senior Director of Product Marketing at Sumo Logic, joins us to unpack a tension every regulated security team knows well. When an incident hits, the business has to keep running. At the same time, regulators expect sensitive data to stay in region. For a long time, those two demands have pulled in opposite directions. Sumo Logic has spent 15 years as a SaaS platform on AWS, processing roughly four exabytes of data a day for around 2,000 customers. The core promise is speed, driving mean time to resolve as low as possible. Peterson frames it in business terms, because the person signing the check wants to know the return, not the bits and bytes. The news from the show is Sumo Logic availability on the AWS European Sovereign Cloud. EU organizations can keep their data in region, handled by EU staff, while still running the full platform for incident response. That turns a painful either/or into a checklist a regulated buyer can complete. Genesys is the first customer live in the sovereign cloud, with payment processor OpenPay preparing to follow. How does this play out for highly regulated industries? Sumo Logic is focused on finance, healthcare, telco, and government, the verticals feeling the most pressure. The path Peterson describes is simple: let Sumo Logic handle incident management, let AWS move and grow the data in region, and check the sovereignty box without giving up operational readiness. Underneath sits a full-featured SIEM and Dojo AI, the agentic approach Sumo Logic launched earlier this year. The goal is not to replace analysts but to keep a human in the loop while handing proven, repetitive work to an agent. Fix one server, confirm the solution, then let an agent patch the other 599 under oversight. A SOC Analyst Agent reaches general availability at Black Hat later this year, alongside an MCP server. On observability, the differentiator is reading both structured and unstructured data without normalizing it first. A zip code is structured; a cryptic web hook error is not. Sumo Logic reads both, which feeds directly into faster time to identify and faster time to resolve. For any leader weighing sovereignty against uptime, Bill Peterson makes a clear case that they can finally live in the same plan. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Bill Peterson, Senior Director of Product Marketing, Sumo Logic LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic on the AWS European Sovereign Cloud (announced at Infosecurity Europe 2026): https://www.sumologic.com/newsroom Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AWS European Sovereign Cloud, data sovereignty, incident response, mean time to resolve, SIEM, security operations, Dojo AI, agentic AI, SOC analyst agent, observability, log analytics, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Quand une boîte est en forte croissance, tout le monde est sous pression. L'équipe grossit, et ce qui faisait la croissance d'hier ne fait plus celle de demain.Voilà le défi de tout CMO dans une boîte en hypercroissance : passer à l'échelle sans perdre en agilité ni en rapidité d'exécution.Dans cet épisode, je reçois Aurélie Mezbourian Fliedel, ex-CMO d'Alan et Fondatrice de Tech Marketing Leaders. Elle nous partage son playbook pour passer à l'échelle sans perdre en agilité.Au programme :Les enjeux d'un CMO dans une boîte qui scaleArbitrer entre court terme et long termeStructurer ses premiers profils marketingScaler son équipe sur 3 dimensionsL'erreur de recrutement à ne pas faireComment évolue le rôle d'un leader marketing

Everyone thinks the future of work means spending more time interacting with AI. Aaron Mitchell Finegold believes the opposite. As Head of Product Marketing at Adobe, Aaron sits at the intersection of enterprise AI, agentic workflows, brand intelligence and the future of how work gets done. In this conversation with Liam Lawson, he explains why most companies are approaching AI adoption incorrectly, what an agentic content supply chain actually looks like, and why trust, judgment and human relationships may become even more valuable in an AI-first world. Stories Covered This Week: Why most companies are deploying AI agents the wrong way What an agentic content supply chain actually looks like inside the enterprise How Adobe is building systems that combine humans and AI agents Why generative AI without guardrails can damage brand integrity The difference between work that should be done by humans versus agents How enterprises are turning brand knowledge into AI-readable intelligence Why trust matters for both humans and AI systems The personality traits that will thrive in an AI-driven workplace Aaron's vision for the future of work and why it may involve less interaction with machines than people expect Episode Timestamps: 00:00 Intro and Aaron's background 03:01 Hands-on experience building with AI 04:41 The biggest misconception about generative AI 05:38 What an agentic content supply chain looks like 07:30 When should AI agents replace humans? 08:40 How Adobe's Brand Intelligence works 10:44 Where AI starts and human creativity ends 12:09 Aaron's vision for the future of work 13:41 What trust means for humans and AI agents 16:34 Reliability, AI systems and enterprise adoption 19:34 The personality traits that will thrive in the AI era 21:38 Why do you do what you do? Connect with Aaron on LinkedIn: https://www.linkedin.com/in/finegold/ Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: www.theaireport.ai/leaders-launch-guide Learn more about your ad choices. Visit megaphone.fm/adchoices

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

Today, we are kicking off a new series entitled The AI Control Loop, How enterprises govern the AI they've already deployed - sponsored by our friends at Wallarm.Wallarm is the AI Control Platform for Enterprise AI, protecting every AI workload, API, and application in production, giving CISOs the governance they need and CIOs the speed they demand. Organizations choose Wallarm for a complete inventory of APIs, AI agents, and AI apps, patented AI/ML-based threat detection and blocking that operates at production traffic speeds.Today's episode is entitled AI Security is API Security, and joining us is Tim Erlin, VP of Product Marketing at Wallarm. We discuss the foundational link between AI security and API security, digging into the role that APIs play in the dev, deployment, and operations of AI. We explore how they contribute to the risk profile of AI transformation projects, and how securing APIs is critical for successful AI transformation.QuestionsWhen people hear “AI security,” they often think first about models, prompts, or training data. Why do you argue that AI security starts with APIs?Where do you see organizations underestimating API risk as they move AI projects from pilot to production?How does the rise of AI agents change the stakes for API security compared with traditional application architectures?What are the most common API security assumptions that break down once AI systems begin taking action autonomously?Wallarm's ThreatStats research points to APIs as a major overlap point for AI vulnerabilities and exploited vulnerabilities. What does that tell us about where attackers are likely to focus?How should security leaders think differently about authentication, authorization, and API abuse when the “user” may be an AI agent rather than a human?What is one practical step teams can take today to strengthen API security before AI adoption expands further?Once you accept that AI security depends on APIs, what do organizations actually need to discover before they can protect it?Linkshttps://www.wallarm.com/https://www.linkedin.com/in/tim-erlin/Full AbstractIn the first episode of the AI Control Loop series, Tim Erlin, VP Product at Wallarm, examines why AI security and API security are the same problem approached from different angles, and what organizations need to discover before they can protect either one.Every AI model needs data to act on. Every AI agent needs services to call. Every AI workflow needs integrations to function. The connective tissue running through all of it is APIs, which means the security posture of any AI system is inseparable from the security posture of the APIs underneath it.That link is not theoretical. APIs are already the most targeted attack surface in enterprise environments, and AI is making that problem significantly larger. Agents that act autonomously on behalf of users do not just consume APIs the way traditional applications do. They discover them, invoke them dynamically, chain them across workflows, and do all of it at a speed and scale that makes human review impractical. The authentication assumptions, rate limiting strategies, and abuse detection models that worked for human-driven API traffic were not designed for this, and the gaps are not subtle.Most organizations moving AI from pilot to production are underestimating how much of their AI risk surface is actually API risk surface. Shadow APIs that were never inventoried, overpermissioned integrations that made sense for a human user but not for an autonomous agent, authentication patterns that cannot distinguish a legitimate AI session from an abused one. Securing AI at the foundational level means answering the API question first: what APIs does the AI touch, what can it do through them, and what would an attacker be able to reach if any part of that surface were compromised.Our Sponsors:* Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures.* Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.aiAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Alex Quin and Michelle Chia return to the podcast after a brief hiatus to share personal and professional updates, discuss the realities of entrepreneurship, and break down the healthy habits that help them sustain long workdays without burning out. From sleep, exercise, nutrition, and stress management to setting boundaries, journaling, and personal growth, they offer practical insights for entrepreneurs looking to build successful businesses while protecting their health and well-being.Episode Outline:[00:00] Welcome Back and Life Updates[02:15] Agency Growth, New Clients, and New Books[04:20] Why We Chose Healthy Habits for Entrepreneurs[08:05] Sleep, Recovery, and Long-Term Performance[10:12] Taking Breaks, Walking, and Staying Active[12:25] Time Blocking and Productivity Systems[14:15] Setting Boundaries With Clients[16:05] Learning to Say No[17:35] WHOOP, Oura Ring, and Health Tracking[19:05] Michelle's Cortisol and Stress Story[21:40] Nutrition, Hydration, and Managing Stress[23:10] The Tarzan "Swinging Vines" Concept[25:05] Becoming Your 2.0 Self[26:40] Journaling, Books, and Personal Growth[27:50] Habits We're Trying to Change[28:40] Final Thoughts and Closing RemarksWisdom Nuggets:Sleep Is a Competitive Advantage: Entrepreneurs often treat sleep like a luxury instead of a necessity. Alex and Michelle remind us that better decisions, sharper focus, and sustainable growth all start with proper recovery. The goal isn't to work more hours—it's to make your hours more effective.Protect Your Energy: Being available 24/7 may feel like great customer service, but constant accessibility creates burnout. Setting healthy boundaries with clients, coworkers, and even family members allows you to show up at your best when it matters most.Track Your Health Like Your Business: Most entrepreneurs obsess over revenue, sales, and analytics while ignoring their own health metrics. Monitoring stress levels, sleep quality, blood work, and recovery can help identify issues early and improve long-term performance.Let Go to Level Up: Growth often requires releasing habits, relationships, or routines that no longer serve your future. Like Tarzan swinging from one vine to the next, you have to let go of the old before you can fully grab onto new opportunities.Become Your Next Version: Success isn't about staying the same person and hoping for different results. The habits, mindset, and behaviors that got you here may not be enough to get you where you want to go next. Continuous self-improvement is a requirement, not an option.Power Quotes"Your heart rhythm is a very important thing that people don't even pay attention to." - Alex Quin"It's okay to say no and it's okay to put yourself first." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:Atomic Habits — James ClearThe Road Less Stupid — Keith J. CunninghamThe Surrender Experiment — Michael A. SingerNever Split the Difference — Chris VossHow to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of EE Times Current, we'll dive into Physical AI — from humanoids and embodied agents to the chips, sensors, and systems that let machines see, move, and interact with us. Guiding us through this future of silicon is our host, Hezi Saar, Executive Director of Product Marketing at Synopsys. Hezi brings a front-row view of the semiconductor and AI landscape — and the people building it.

Regan Riddoch, Senior Director of Product Marketing for GovCon Solutions at Deltek joins the show to unpack findings from the newly released 2026 Deltek GovCon Clarity Study and how AI is transforming the industry. Together we unpack why AI is transforming proposal development and how speed without trusted data creates compliance and credibility risks. We also dive into what the shift toward firm-fixed-price contracting means for pricing defensibility and audit readiness, why most firms still manage project risk reactively, despite growing investments in predictive AI, and how AI is reshaping GovCon finance and and why traceability matters more than automation.   Registration Link: https://virtualevents.deltek.com/register/cdcb78f7-16e8-4a17-9d1f-c5ef10e03396?sourceid=7&utm_source=non-deltek-event&utm_medium=event&utm_campaign=GovCon-StateofAIprepodcast&partnerref=event_non-deltek-event_GovCon-StateofAIprepodcast

We're sitting down with Chris Szymanski, Director of Product Marketing and Technology Strategy at Broadcom, for the inside track on Wi-Fi 8, edge AI, and smart home trends. Chris tells us how combining Wi-Fi 8 chipsets with advanced processing units and embedded AI acceleration enables smarter, self-optimizing networks across residential and enterprise environments. We talk about how edge AI is reshaping traffic patterns—driving more uplink demand, ultra-low latency requirements, and the need for deterministic, highly reliable connectivity. Chris also highlights how unified wired and wireless architectures are enabling AI-driven operations, enhanced security, and proactive network performance. In the smart home, we learn about how AI is moving from the cloud into devices to power adaptive, context-aware experiences across IoT, voice, video, and automation, and the critical role Wi-Fi 8 will play as the “nervous system” connecting this intelligent ecosystem. Tune in for key insights into AI-ready networking, evolving infrastructure demands, and how Wi-Fi 8 will support the next generation of connected experiences.For Wi-Fi AllianceFor Membership InfoGeneral Contact

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical examples of how Avid NEXIS and Media Composer on AWS are enabling new methods of remote collaboration to empower global teams to meet deadlines and maintain quality from around the world—all backed by enterprise-class security. Avid and AWS offers an innovative ecosystem for tackling modern production challenges anywhere, anytime. Our Guests This EpisodeRachel Kelley, Principal Tech BD, AWSRachel Kelley is a principal tech BD at AWS, supporting Amazon's own M&E customers. She operates at the intersection of tech and media in service of storytelling. In 2025, she oversaw delivery of the innovative Prime Insights NASCAR Burn Bar. Prior to AWS, she worked in M&E tech and management consulting, with projects ranging from the first fully automated cloud-based DCP mastering and packaging of a tentpole title, to streamlining music royalties payouts. Daniel Gonzales, Partner Solutions Architect, AWSDaniel Gonzales is a worldwide partner solutions architect at AWS, where he partners with leading media technology providers to architect scalable, cloud-native workflows supporting content creation, asset management, distribution, and analytics. As an Emmy Award-winning technologist with more than 20 years of experience spanning audio engineering, broadcast operations, and cloud solutions, Daniel brings a practical perspective shaped by his experience supporting large-scale broadcast, studio, and sports media workflows.Brandon Lindauer, Global Specialist, AWSBrandon Lindauer is a global specialist at AWS focused on content creation workflows in media & entertainment. Brandon has spent nearly two decades in the M&E industry and is passionate about raising the bar in post production. He has worked at several studios, both large and small, creating innovative solutions to improve operations, and has extensive experience in cloud computing. Before coming to AWS, he held positions such as director of IT and principal architect.Anna Buzzard, Senior Product Manager, AvidAnna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years' experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. Danny Hollingsworth, Director of Post-Production, Product Marketing, AvidDanny is a media technology leader specializing in post-production strategy and go-to-market execution. He brings extensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post-production portfolio. More ResourcesFor more on this topic, check outAvid on AWS – Delivering outstanding workflows at scale for both cloud and hybrid operationsAvidContent Core – Discover more about Avid's award-winning content data platform for media productionMedia Composer Extensions – Get the latest updates on hundreds of partner extensions in the worksVideo Post Production – Find out how Media Composer is enabling AI-powered workflowsAvid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments Contact UsQuestions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid.CreditsHost: Craig Wilson Production team: Owen Lynch and Wim Van den BroeckTheme Music: Greg “Stryke” Chin

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.

Welcome to another jam-packed edition of What The Truck, the fastest 45 minutes in freight! Host Malcolm Harris is holding down the fort today to bring you three incredible, heavy-hitting conversations with top leaders across the logistics and supply chain landscape. MoniKa Joshi, Product Marketing at Amazon Relay, drops by to discuss how Relay is combatting the exploding issue of freight fraud by building trust and security directly into the carrier experience. She shares insights on their screening processes , the Safety Rewards Program (and how you can get a free dashcam) , and how carriers can position themselves right now to maximize volume for Prime Day, which hits early this year in June! Geoff Anderman, CEO of STG Logistics, gives us a look behind the curtain at what it takes to lead through one of the toughest freight environments in recent memory. Fresh off a consensual restructuring that slashed the majority of the company's debt, Jeff shares masterclass insights on resilient leadership , the future of capacity , and what it truly means to operate as North America's only true “port-to-door” containerized freight provider. Sean Mitchell, VP of Customer Operations at Gather AI, closes out the bullpen to tackle the massive $1.7 trillion problem plaguing supply chains: the warehouse reality gap. Learn how Gather AI is turning standard forklifts and autonomous drones into active data platforms , fixing inventory inaccuracies at the source, and helping companies bypass the hidden “AI trust tax”. ⁠Watch on YouTube⁠ ⁠Visit our sponsor - TAYLOR AND MARTIN⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another jam-packed edition of What The Truck, the fastest 45 minutes in freight! Host Malcolm Harris is holding down the fort today to bring you three incredible, heavy-hitting conversations with top leaders across the logistics and supply chain landscape. MoniKa Joshi, Product Marketing at Amazon Relay, drops by to discuss how Relay is combatting the exploding issue of freight fraud by building trust and security directly into the carrier experience. She shares insights on their screening processes , the Safety Rewards Program (and how you can get a free dashcam) , and how carriers can position themselves right now to maximize volume for Prime Day, which hits early this year in June! Geoff Anderman, CEO of STG Logistics, gives us a look behind the curtain at what it takes to lead through one of the toughest freight environments in recent memory. Fresh off a consensual restructuring that slashed the majority of the company's debt, Jeff shares masterclass insights on resilient leadership , the future of capacity , and what it truly means to operate as North America's only true “port-to-door” containerized freight provider. Sean Mitchell, VP of Customer Operations at Gather AI, closes out the bullpen to tackle the massive $1.7 trillion problem plaguing supply chains: the warehouse reality gap. Learn how Gather AI is turning standard forklifts and autonomous drones into active data platforms , fixing inventory inaccuracies at the source, and helping companies bypass the hidden “AI trust tax”. Watch on YouTube Visit our sponsor - TAYLOR AND MARTIN Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Paige Hookway speaks with Nicola Concer, Head of Product Marketing, Automotive Processors, NXP Semiconductors all about the heart of the software-defined vehicle.

In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer ( https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer ).Jimmy got three months as a ...

Today my guest is Ashley Faber, Senior Director of Product Marketing at Proscia What we discuss with Ashley: Ashley's role at Proscia Why Proscia wrote the Digital Pathology Buyer's Guide Why it's important to differentiate between the need for an IMS vs an Enterprise Platform Evaluating software first not the scanner Why you should bring Pathologists in early Aligning stakeholders and criteria Treating pathology data as an asset Some thoughts on future proofing  Don't neglect evaluating support and after hours coverage Where to download the guide Links for this episode: InVision from Cision Vision The Path to PathA Pathologists' Assistant Shadowing Network Health Podcast Network  LabVine Learning Dress A Med scrubs Digital Pathology Club   Proscia's Digital Pathology Buyer's Guide Report on the 2025 DICOM WSI Connectathon   People of Pathology Podcast: Instagram

Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier Pro and After Effects. In this episode, Jason (Principal Product Marketing Manager, Adobe) drops his takes: why workflow isn't a buzzword when you've actually lived it, how his team runs a private WhatsApp group with hundreds of users, and why being your own ICP is both a superpower and a trap. If you've ever felt like a fraud talking about users you've never met, this one's for you.More from this episodeWhy "customer" gives Jason the ick (and what word he uses instead)The PMM job is 50% talking to users — not Slack, not slides, not strategy decksHow Adobe's PMM team gets buy-in before a feature exists, not afterThe Tarantino move: why Jason starts every story at the endBeing your own ICP is a cheat code… until it makes you look like a fanboy at annual planningThe exact reason Frame.io's Camera to Cloud killed an industry workflow that hadn't changed since 1920Why every PMM should buy a pillow with their product's logo on it (yes, really)The unsexy truth about "creative freedom" — you have to earn it with data firstHow Jason found his PMM job: he wasn't looking, his mentor was watching his LinkedIn postsWhy "make it pretty" and "make it beautiful" are two completely different briefsTime Stamps 00:00 Cold open — the misfit intros00:45 Why this episode is different: a PMM pulled IN to PMM, not chasing it01:30 Jason Druss intro — from colorist to Adobe PMM02:15 THE QUESTION: Are product marketers marketers?03:30 "We're storytellers before we're marketers"04:30 Should the product or the user be the main character?05:30 The trap of feature-led storytelling vs. workflow thinking07:00 What "workflow" actually means (and why it's not jargon)09:00 The Frame.io / Camera to Cloud story12:30 How Frame.io rewrote a 100-year-old industry workflow14:00 Jason's spicy take: PMMs must eat, live, breathe the product16:00 How user needs have shifted dramatically in 5–10 years18:00 The Premier Pro pillow story (and why every PMM should have one)19:00 Where most companies fail at user research20:30 The private WhatsApp group with hundreds of users21:30 Weekly webinars, betas, and the questions you're NOT asking users24:00 Scrappy is a state of mind, not a company size25:00 Jason's career timeline: Blackmagic → NFL Films → Warner Bros → Frame.io → Adobe28:00 The crisis of faith — leaving "colorist" behind30:00 Why Jason's passion is impossible to fake31:30 The dark side of being your own ICP33:00 Mixing intuition with data — the PMM credibility unlock35:00 Advice for aspiring PMMs: become a subject matter expert first38:00 The creativity rant — your differentiator vs. AI41:30 ROI, business metrics, and earning the seat at the table44:00 The "beautiful circle" of product marketing (and who's outside it)46:00 Where to find Jason + Adobe Max teaser48:00 OutroHosted on Ausha. See ausha.co/privacy-policy for more information.

In this insightful interview, Dave Conner, Director of Product Marketing at Stahls and Fulfill Engine, shares his journey into the textile industry.The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.This is not merely a shift in consumer demand; it is the fundamental evolution of the printed surface. By leveraging adaptive manufacturing, 3D added value, and sustainable surface effects, digital printers can secure their future by offering unique print applications across apparel, interior décor, accessories, and bespoke objects.Discover how automation, materials, and community collaboration are shaping the future of on-demand garment decoration and fulfilment.

When your G2 category has 97 listings and the average is 75, sounding like everyone else is a death sentence. In this episode of Content Amplified, Mike McGee, Director of Product Marketing at Vantaca, explains why he's building his PMM team to look less like a traditional org chart and more like a digital newsroom, with product marketers assigned to specific customer roles the way reporters are assigned to beats. Mike walks through the inspiration (Nilay Patel's Decoder, the Brian Chesky episode on how Airbnb blended product, PMM, and program management), the internal precedent at Vantaca (support and implementation already reorganized around customer roles instead of platform modules), and the Seth Godin "who's it for, what's it for" lens he uses to pressure-test every messaging decision. He also gets honest about when not to overhaul an org: look at what's predictable and replicable first, find the gaps, and only do a major restructure when there's no tenable way to get from where you are to where you want to go. If you're scaling a PMM team and tired of inheriting your competitors' pitfalls, this one's for you.About MikeMike McGee is the Director of Product Marketing at Vantaca, where he leads the team responsible for messaging and go-to-market in community association management software. Mike got into marketing through customer success, spending several years managing the largest customers at a property management software company and learning how to translate one-on-one relationships into one-to-many storytelling. He joined Vantaca in May of 2025 and is currently scaling the PMM team from two people to five. Mike believes in breaking the rules when the rules just inherit your competitors' pitfalls, and he comes back constantly to the question of whether the team is serving customers to the utmost of its potential.Show Notes- Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepmcgee/- Decoder with Nilay Patel (referenced episode: Brian Chesky on Airbnb's product/PMM/program management restructure)Text us what you think about this episode!

AI is no longer just analyzing financial data — it's starting to act on it. From influencing loan approvals to detecting fraud and even laying the groundwork for autonomous financial decisions, agentic AI is pushing into territory that raises big questions about trust, control, and accountability. In this episode of Today in Tech, Keith Shaw sits down with Dominic Wellington, Director of Product Marketing at SnapLogic, to explore what happens when AI moves from advisor to operator. How are companies using AI agents in finance today? What's holding them back? And how close are we to a world where AI systems are actually moving money? The conversation dives into real-world use cases, including loan approvals and fraud detection, the growing importance of data integration, and why many AI projects fail before reaching production. Plus, a candid discussion on the risks — from hallucinations and shadow AI to the legal and ethical challenges of handing over financial decisions to machines. If AI can make decisions faster than humans, should it? And more importantly, would you trust it?

Pourquoi vos utilisateurs sont déçus alors que votre produit tient ses promesses ?C'est souvent là que se cache le vrai problème : un décalage entre ce que vous racontez… et ce que vos utilisateurs vivent réellement.Dans cet épisode, je reçois Hélène et Doriann, qui travaillent main dans la main sur des sujets de Product Marketing et de Product Design pour aider les entreprises à aligner promesse, expérience et adoption.Ensemble, ils partagent leur approche terrain pour faire collaborer ces deux fonctions souvent silotées.Vous allez notamment découvrir :

DEMAIN je reçois Mathieu Nebra, entrepreneur depuis 25 ans à l'origine d'une révolution dans l'éducation.

As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more?Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology.Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned.To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show!About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He's a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Zack Wenthe on LinkedIn: https://www.linkedin.com/in/zackwenthe/ Resources Tealium : https://tealium.com/products/tealium-for-AI/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703  Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more? Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology. Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned. To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show! About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He's a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Zack Wenthe on LinkedIn: https://www.linkedin.com/in/zackwenthe/ Resources Tealium : https://tealium.com/products/tealium-for-AI/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703  Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Daniel Simpson is a Product Marketing leader at Fleetio, where he helps fleet-driven businesses solve everyday operational challenges with practical, easy-to-adopt technology. Before entering the software world, Daniel worked in construction and has supported business operations across Canada, the UK, Australia, and the United States. That hands-on experience shapes his approach today, with a focus on helping both field teams and leadership make smarter decisions about their assets and operations. He's passionate about turning real-world fleet challenges into solutions that make work safer, more efficient, and more predictable.

Je reçois un duo d'exception : Hélène Chomienne, fondatrice de son agence 365 degrés et PMM et Doriann Defemme, Product Designer. Ensemble, ils partagent leur manière de collaborer au quotidien pour garantir une cohérence entre ce qui est vendu… et ce qui est réellement vécu dans le produit.On parle d'un sujet souvent sous-estimé : l'alignement entre message et expérience, et son impact direct sur l'adoption, la rétention et la croissance.Dans cet épisode, vous allez découvrir :

Alan interviews Bill Seidel - product marketing innovator. Bill Seidel developed diverse products - including the first baby monitor - and trained innovation students. Today, he owns AmericaInvents.com and continues to mentor and educate inventors and marketers. He's an author for Inventors Digest and publishes "Think Marketing." Make sure to subscribe to the podcast on iTunes or wherever you get your podcasts, so you won't miss a single episode. Website: www.AmericaInvents.com

[SPONSORED] If your patient access team feels stretched thin, you're not imagining it. Most organizations are carrying more demand than their current workflows can handle.In this interview, Jenna Hagan, Vice President of Product Marketing at NextGen Healthcare (NextGen), breaks down what happens when AI starts handling the routine work that slows practices down. She shares how one organization saved more than 700 staff hours in six months, why patients often don't realize they're talking to AI, and how smarter data signals can flag burnout risk and reduce no-shows. It's a clear look at what practices are gaining from the Closed Loop solution right now.

Découvrez pourquoi baser son messaging sur être "le meilleur" peut freiner votre croissance, et comment redéfinir votre positionnement pour captiver votre audience sans rivalités inutiles. Avec Gaspard, nous explorons la puissance de se différencier à travers une narration claire, plutôt que par des adjectifs subjectifs. Apprenez comment devenir une référence pour vos prospects, sans entrer dans la compétition de qui est le plus "top".Un épisode clé pour ceux qui veulent repenser leur différenciation et booster leur influence, sans se mettre en compétition frontale. RESSOURCES

"Procurement now gets to decide where to play, who does the work, and how much of that work is done by humans versus agents." - Viji Doraiswamy, VP Product Marketing, Coupa Senior procurement leaders are under pressure to deliver much more than just savings. The next advantage lies in the intelligent orchestration of processes, where agentic AI not only automates intake, but enables teams to truly focus on value and strategy. In this episode, Philip Ideson speaks with Viji Doraiswamy, VP of Product Marketing at Coupa. Drawing on hands-on experience with large-scale clients, Viji explains what's actually working with agentic AI, how companies are overcoming trust barriers, and why orchestration (not just digitization) holds the key to operating model transformation. She also shares specific use cases where teams are already realizing ROI and freeing up time for strategic work. In addition to sharing proven tactics for building adoption, assessing risk, and unlocking the next level of procurement impact, Viji discusses: How to separate intake from orchestration and why orchestration drives impact How to shift your procurement operating model for greater control and delegation Building confidence in agent-driven outcomes with explainability and phased rollouts Where most companies start on the agentic AI journey and where they get the greatest ROI Links: Viji Doraiswamy on LinkedIn Subscribe to the AOP Newsletter Subscribe to Art of Procurement on YouTube  

After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous - CMOs and marketing leaders are questioning the future of their products and positioning. In this episode of the FINITE Podcast we sit down with Antony Cousins, VP Product at Meltwater, to interrogate the death‑of‑SaaS narrative head‑on. They unpack how investor decks, agentic AI and vibe‑coded tools like Claude Cowork have fuelled the story that AI will replace subscriptions. Ant brings a rare perspective, combining a career in Ministry of Defence tech roles with frontline communications work in Iraq, Afghanistan and the Arab Spring, leadership in AI startups and now product leadership at Meltwater. He has spent the last decade at the intersection of AI, media intelligence and reputation.If you are a B2B marketing leader wondering how AI will affect your revenue, this conversation will help you separate existential risk from lazy narrative – and design for growth, not just survival.Inside you'll find…Why “SaaS is dead” is an oversimplified narrative – and where AI agents and vibe‑coded tools genuinely threaten software.How data moats, long‑term memory and UX become the defensible edge in an AI‑native SaaS ecosystem.What CMOs and agencies should change now: commercial models, junior hiring and how they collaborate with software providers.

Data is only interesting if it tells you what to do next. In this episode of Content Amplified, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the auto industry into content that marketers, dealers, lenders, and OEMs actually use. Kirsten walks through her "treat it like a science experiment" approach: start with a hypothesis, let the data confirm or kill it, then build a narrative people can act on. She explains when brand messaging still matters, how partner stories add proof to the data, why you have to publish the same insight in three or four different formats, and which metrics actually tell you if the content hit. If you've ever stared at a spreadsheet wondering how to turn it into something people will care about, this episode gives you the framework.About KirstenKirsten Von Busch is the Director of Product Marketing at Experian Automotive, where she helps turn automotive data into insights clients can actually take action on. Experian Automotive sits at the intersection of vehicle history, consumer demographics, and credit data, giving Kirsten and her team a rare full-picture view of the car-buying journey. Kirsten is a self-described "talker" who believes the best data stories are the ones that start with a hypothesis and end with a clear next step.Show NotesConnect with Kirsten on LinkedIn: https://www.linkedin.com/in/kirsten-von-busch-5512767/Experian Automotive Quarterly Trend Reports (free): https://www.experian.com/automotive/auto-quarterly-trends State of the Automotive Finance MarketMarket Trends (Vehicles in Operation)Automotive Consumer TrendsText us what you think about this episode!

What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day?Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive.Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're actively eroding employee morale, productivity, and could even be a major factor in employee turnover.To help me discuss this topic, I'd like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega. About Matt Healy Matt Healy, Senior Director of Product Marketing, leads product marketing and strategy for Pega Platform. He helps engage with enterprises to bring new solutions to life that enable faster legacy transformation, accelerated development, AI & automation at scale to unlock business agility, operational efficiency, and developer effectiveness. Matt Healy on LinkedIn: https://www.linkedin.com/in/mattbhealy/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comSee the research from Pega mentioned on the show: https://www.pega.com/about/news/press-releases/new-research-uncovers-hidden-toll-ineffective-workplace-technologyAlso make sure to register for PegaWorld 2026, June 7-9 in Las Vegas, where the future of AI-led business will be built. Learn more and register here: https://www.pega.com/events/pegaworld Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive. Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're actively eroding employee morale, productivity, and could even be a major factor in employee turnover. To help me discuss this topic, I'd like to welcome, Matt Healy, Sr. Director, Product Strategy & Marketing at Pega. About Matt Healy Matt Healy, Senior Director of Product Marketing, leads product marketing and strategy for Pega Platform. He helps engage with enterprises to bring new solutions to life that enable faster legacy transformation, accelerated development, AI & automation at scale to unlock business agility, operational efficiency, and developer effectiveness. Matt Healy on LinkedIn: https://www.linkedin.com/in/mattbhealy/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com See the research from Pega mentioned on the show: https://www.pega.com/about/news/press-releases/new-research-uncovers-hidden-toll-ineffective-workplace-technology Also make sure to register for PegaWorld 2026, June 7-9 in Las Vegas, where the future of AI-led business will be built. Learn more and register here: https://www.pega.com/events/pegaworld Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

At The Seattle Times, an AI tool identified a new prospect and helped close additional ad revenue in a single day. The Seattle Times is one of 11 news organizations participating in the Lenfest AI Collaborative and Fellowship Program, funded by OpenAI and Microsoft. Through this initiative, AI engineering fellow Rajesh Barade worked with the advertising team to address their challenges and developed a prospecting agent. This tool enables sales representatives to enter a category or focus area, identify businesses spending in that market, find decision-makers, access advertising spend data, and generate personalized outreach.The Seattle Times deliberately began its AI efforts in advertising rather than the newsroom. Early successes helped build momentum across the organization. This led to listening tours across finance, HR, and eventually the newsroom, where a municipal meeting listening tool is now in development.This week on Newsroom Robots, host Nikita Roy speaks with Kati Erwert, Senior VP of Product Marketing and Public Service at The Seattle Times, and Tristan Loper, Head of National Programs at the Lenfest Institute, to explore how the prospecting agent works, why starting in advertising was key to unlocking organization-wide adoption, and what it takes to turn early AI successes into lasting capability.In this episode:02:07 — How The Seattle Times built internal momentum for AI adoption05:51 — What the Lenfest AI Collaborative is and how it works09:29 — Inside the prospecting agent: how a sales rep closed business in one day14:11 — Why starting with advertising drove cultural change across the organization17:07 — The buy vs. build decision in a fast-moving AI landscape19:03 — How open-source code sharing works across the 11-newsroom cohort24:44 — Building the municipal meeting listening tool and beyond37:07 — Navigating the tension of blocking AI bots45:47 — How smaller newsrooms can get started with AI todayThis episode of Newsroom Robots is supported by The Lenfest Institute for Journalism. Sign up for the Newsroom Robots newsletter for episode summaries and insights from host Nikita Roy. Hosted on Acast. See acast.com/privacy for more information.

Sometimes you outgrow your home … and that can be the case with a legal tech conference.  This year's LegalWeek conference, hosted by ALM Media and Law.com, was held in New York City at its brand new location - the Jacob Javits Convention Center.  More than 6,000 of the biggest names in the industry gathered for the four-day conference from March 9th through March 12th. And yes ... Legal Speak was there conducting live interviews with the best and brightest. In this episode, hosts Patrick Smith and Cedra Mayfield sat down with Casepoint"s Chief Revenue Officer Chris Kruse  and Amit Dungarani, the Vice President of Product Marketing.   This episode of Legal Speak is brought to you by Harvey.  Harvey … AI tailored for Law.   Hosts: Cedra Mayfield & Patrick Smith Guests: Chris Kruse & Amit Dungarani Producer: Charles Garnar        

At RSAC Conference 2026, the floor at Moscone Center was buzzing with talk of AI -- but underneath the excitement, a sharper question was forming: are enterprises actually ready to secure the AI systems they are rushing to deploy? Ed Wright, VP of Product Marketing at Menlo Security, joined Sean Martin on-site to dig into exactly that question. With 85 percent of knowledge workers now operating primarily through a browser, Menlo Security has spent 13 years building the infrastructure to protect that surface -- and the threat landscape has just taken a significant turn. The traditional browser threat model centers on humans: phishing links, malicious downloads, social engineering, deepfake video scams. Enterprises have spent billions on SSE stacks and endpoint protection stacks. Yet attacks continue to multiply. What Menlo Security is now tracking is a second threat model layered on top -- one designed specifically for AI agents. Agents use browsers to acquire data and complete tasks, often spinning up hundreds or thousands of headless browser sessions outside the enterprise perimeter, invisible to network security tools that only monitor the wire. The threat profile for agents is distinct. Where a human might miss a suspicious link, an agent reads white-on-white text and zero-font-size characters embedded in web pages -- classic prompt injection techniques. Agents are maniacally focused on task completion and do not naturally separate instructions from data. A co-opted agent, redirected through hidden instructions, will pursue its new goal with the same single-mindedness as its original one. Ed Wright notes that the top concern among CISOs at the RSAC Conference CISO bootcamp -- confirmed by a live audience poll -- is data exfiltration from agents: an agent accessing files, scraping internal pages, passing data to external LLMs, and moving sensitive information outside the organization. Menlo Security's response is a unified browser security platform that applies a single policy framework to both human and agentic workloads. The platform is built on four pillars: threat prevention including zero-day protection, secure application access, data security through AI Adaptive DLP, and file security. AI Adaptive DLP is the capability Ed Wright emphasizes most -- it functions as a combination of DLP and DSPM, discovering and classifying sensitive data across the organization and masking it in real time rather than blocking access. When traditional DLP blocks a human, they call IT. When it blocks an agent, the workflow silently fails. AI Adaptive DLP eliminates that failure mode entirely, keeping workflows uninterrupted while sensitive data stays protected at the source. The unification argument cuts through a crowded point-solution market. Rather than deploying separate tools for prompt injection, file security, and application access, Menlo Security delivers a single layer of visibility and observability across the entire workforce. Single policies. Single set of capabilities. No stitching together of forensic data from disconnected systems. Ed Wright points to a Fortune 500 customer that deployed 20,000-plus agents in a short window after a board mandate -- and quickly realized they had no security guardrails in place for browser-based agentic activity. The emergency call to Menlo Security was not the first of its kind, and it will not be the last. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ed Wright, VP of Product Marketing, Menlo Security LinkedIn: https://www.linkedin.com/in/edwardwright1/ RESOURCES Menlo Security: https://www.menlosecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ed Wright, Menlo Security, Sean Martin, browser security, agentic AI security, AI agents, headless browsers, prompt injection, data exfiltration, AI Adaptive DLP, DSPM, zero-day threats, enterprise browser, SSE, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today's show features: - Mike Minerva, General Manager/Partner of Capital Motor Cars - Kim Saylor, Sr. Director of Product Marketing, Fixed Operations at CDK Global - Ben Saxon, General Manager of Inver Grove Ford This episode is brought to you by: Experian Automotive – Nearly 90% of dealers are concerned about rising fraud, with 75% reporting a measurable impact on their operations. In the past year, 85% have suspected or confirmed fraud cases. The fix? Experian Automotive's Fraud Protect. Trust Experian to help protect your dealership. Learn more at https://www.experian.com/automotive/fraud-protect CDK Global – CDK Global empowers dealers with the tools and technology they need to build deeper relationships with customers and sell and service more cars. Visit https://www.cdkglobal.com Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Bill Schneider and Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Bill Schneider and Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/About Bill SchneiderBill has 20+ years of experience in product marketing and communication roles building and leading product marketing and external communications . In addition to his deep knowledge of the product marketing role, Bill has has a wealth of experience working for SaaS growth companies in analytics, mobile engagement, shopper marketing, and identity verification.Bill Schneider on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model?Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better.Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.comEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company