Podcasts about Product marketing

The Action Catalyst unites several of its esteemed alumni; Anya Cheng, founder and CEO of Taelor, Dave Brown, Founding Partner at Southwestern Consulting, Dr. Amy D'Aprix, President and Founder of Lifebridge Strategies, and newcomer Gayathri Krishnamurthy, Head of Product Marketing at Level AI, for it's first ever "live" episode, from City Winery in Nashville, and a panel discussion on harnessing the growing power of AI without using the human touch. Each guest shares their unique perspective on AI's limitations and pitfalls, how to blend technology with humanity, potential use cases and opportunities, and where we go from here.Mentioned in this episode:Get 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelorGet 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelor

Guests Phil Buck, VP, Workforce Identity Management Business Unit and Darwin Rivera, Manager, Sales Engineering, are hosted by Matthew Lewis, Director of Product Marketing - all of HID GlobalIn this episode, we dive deep into the evolving role of CISOs in shaping holistic security strategies that bridge the gap between physical and cyber domains. Join host Matthew Lewis and leaders Phil Buck and Dr. Darwin Rivera as they unpack the growing influence of identity and access management (IAM), the critical importance of data governance, and the rising challenges posed by third-party risk and agentic AI.From regulatory shifts to real-world breaches, this conversation explores the pressing concerns facing security leaders today—and why the convergence of technologies and responsibilities demands a fresh playbook. Whether you're a seasoned CISO or simply security-curious, this episode offers insights that will reshape how you think about risk, compliance, and the future of enterprise protection.Chapters:0:00 -- Introductions3:21 -- The Role of Data in the Top 5 Concerns CISOs Face Today5:40 -- Data and Risk of Suppliers8:05 -- AI & PIAM Considerations *with Security Breach Example13:18 -- Key Takeaways

Guests Don Campbell, Sr. Director, Product Management and Brent Vernon, Sr. Director, Technology & Product Management, are hosted by Matthew Lewis, Director of Product Marketing - all of HID GlobalIn this episode, we explore the evolving priorities of CISOs in a world where the boundaries between physical and logical security are changing. Host Matthew Lewis is joined by HID's product leaders Don Campbell and Brent Vernon for a candid conversation on the vulnerabilities that persist in modern enterprise environments—and the strategies that forward-thinking security leaders are using to address them.From the risks of credential harvesting and the push toward passwordless authentication, to the overlooked threat posed by contractors and third-party vendors, this discussion reveals why a holistic, always-on approach to identity and access management is no longer optional. Tune in to hear how convergence, collaboration, and smarter tooling are reshaping the security landscape—and what it means for your organization.Chapters:0:00 -- Introductions1:50 -- Data Considerations for CISOs11:00 -- Data Security and Risk That Come with Contractor Workforces14:25 -- Actionable Takeaways

In this UC Today interview, host Kieran Devlin speaks with Brad Hintze, Executive Vice President of Global Marketing, and Joel Mulpeter, Senior Director of Product Marketing at Crestron, about how meeting room technology is redefining collaboration in the hybrid era. Together, they explore how intelligent AV, AI-driven systems, and thoughtful design can turn meeting spaces into seamless, human-centred environments that enhance company culture and trust.Hybrid work may be here to stay, but creating truly inclusive collaboration experiences remains a challenge for IT and AV leaders. In this lively discussion, Crestron's Brad Hintze and Joel Mulpeter explain how the company is helping organisations bridge that divide — making technology an enabler of culture, not a barrier.Key highlights:

How industrial marketers can use product marketing to drive real sales momentum. What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results? In this episode, Gorilla 76's Peyton Warren and Allen Fennewald sit down with Kelly Cicconi Battaglini — a 13-year product marketing leader at Phoenix Contact — to break it down. You'll learn how to: - Influence sales, even when it feels out of reach - Align marketing and sales through incentives and collaboration - Energize your distributors and channel partners - Craft value propositions that stick - Launch (or relaunch) products that actually move the needle - Manage internal approvals and stakeholders without getting stuck - Adapt big-team strategies for small-team success Whether you're launching a product, supporting sales or managing distributor relationships, this episode is packed with practical advice you can apply right away. RESOURCES

Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to explain why your strategy docs are bullshit, why he'd delete his digital presence tomorrow, and how running five miles beats any marketing framework. We talk anti-billionaire content, why brevity is the ultimate flex in marketing, and how the entire tech industry turned marketing into a commodity. Warning: This episode might make you quit your job or completely rethink your career—either way, you're welcome.What we cover: • Why Nick Power thinks 90% of marketers aren't actually marketing anymore • The shocking reason a LinkedIn influencer would delete his entire digital presence • How to fit an entire strategy into ONE SENTENCE (seriously) • Why your positioning docs are expensive PDFs nobody reads • The anti-billionaire marketing philosophy that's actually about mental health • What happens when you've never worked with a product marketer (spoiler: you survive) • The grind culture lie that's killing your creativity • Why running 5 miles beats any marketing framework • How to give readers "the gift of surprise" in every post • The real reason marketing became a commodity in techTimestamps 01:00 Hot Guest Introduction & Lower Case Legend02:00 The Big Question: Are Product Marketers Actually Marketers?02:22 Nick's Controversial Take: "Very Few Marketers Are Marketers"03:00 The System Problem: Executors vs. Strategists04:00 Marketing as a Commoditized Craft05:00 Nick's Background: CPG to B2B Tech06:00 Rapid Fire Round Begins: Digital Presence vs. Family07:00 The Mixed Bag of Online Attention08:30 Zoom Calls vs. Person Captivity10:00 Content Strategy: Wake Up and Write11:30 LinkedIn Trolling & Negative Engagement13:00 Quitting Social Media Discussion15:00 The State of Marketing Salaries17:30 Marketing Budget Allocation Debate19:00 Personal Branding vs. Company Branding21:00 The Death of Blogging23:00 Keyword Strategy & SEO Reality Check25:00 Marketing Advice You'd Give Your Younger Self27:00 Worst Marketing Experience Stories29:00 Firing Yourself from Marketing31:00 Career Identity Crisis Discussion33:00 Breaking Down Nick's Content Strategy35:00 The Art of Brevity: One-Sentence Philosophy36:00 Anti-Billionaire Content Explained37:00 Late-Stage Capitalism & Grind Culture Critique38:00 Coping Mechanisms: Running, Music, Kids39:00 From Surf to Run: Finding Flow State40:00 Mental Health in Marketing41:00 Closing & Noun Project ShoutoutHosted by Ausha. See ausha.co/privacy-policy for more information.

Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l'assurance et porte-étendard du SaaS vertical.Axel a passé plus de 15 ans aux États-Unis et dirige aujourd'hui une équipe de +20 PMM. Il nous aide à prendre du recul sur la fonction Product Marketing et à comprendre ce qui distingue réellement les pratiques françaises et américaines.Au programme :

Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline.Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.Here's what we cover:The “bottom of the pyramid” for PMM: market context, competitive landscape, and VOCHow PMM focus shifts by product stage, from finding fit to scaling mature linesDesign partners vs customer advisory boards, and when to use eachRecurring PMM deliverables that create visibility and influence across the orgWhere PMM should sit and how KPIs shift under Product vs CMO vs CEOWhy PMM fuels customer marketing and tight alignment with Sales and CSDebunking the “PMM = messaging at the end” misconceptionMaking marketing intentional: tie every output to a clear goal and buyer needPractical ways to gather customer insight fast without boiling the oceanThe PMM to CMO trend and what makes product marketers strong marketing leadersKey Links:Guest: Kim Winter: https://www.linkedin.com/in/kim-winter/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? A quick rating or review helps new listeners find the show.

Breaking Free from Data Normalization: A Smarter Path for Security TeamsTraditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.Rethinking How Analysts Work with DataCory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst's job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl's new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.From Data Chaos to Analyst EmpowermentThis shift isn't just technical—it's cultural. Instead of treating SOC analysts as passive alert closers, Crogl's model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.Efficiency with IntelligenceWallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.At its core, the conversation highlights how removing the barriers of data normalization can redefine what's possible in modern security operations.Watch the full interview: https://youtu.be/Kx2JEE_tYq0Learn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTCory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglPress Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.htmlForbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCHAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I asked Roslyn Layton PhD, of Strand Consult, on the Good, Bad and Ugly Telco Podcast after I read the Strand Consult Research Note on why Hyperscalers need to come under some form of Regulation and should contribute to the Universal Service Fund (US). To quote Strand's Research Note While profiting significantly from the $9 billion USF, Big Tech does not contribute to the program. Instead, the USF is funded from fees collected on traditional voice subscriptions, which are disappearing.  To fund USF, a surcharge of 36 percent of the subscription cost is added to the bill for certain telecom services. This charge is born mainly by elderly persons on fixed incomes. However Big Tech could fund the USF at a rate below 1 percent because of the growing profitability and revenue its services for cloud, software and advertising. Roslyn lays out the case very well in a compelling argument.  And as always, she plays out with a great song appropriate to the topic.  Enjoy. You can find the full Research Note here: https://strandconsult.dk/ending-big-techs-free-ride-on-usf-reforming-the-universal-service-fund-to-serve-consumers-and-america/ Roslyn can be contacted via his website or via LinkedIn - https://www.linkedin.com/in/roslynlayton/ And https://strandconsult.dk/   If you have an interesting topic or story you'd like to talk about on the Good, Bad and Ugly Podcast in the areas of Innovation, Product Marketing, Market Trends, contact me via LinkedIn: https://www.linkedin.com/in/paddyflynn/    

In Episode 127, Patrick and Ciprian speak with Samantha Mabey, Director of Product Marketing for the Data Security Solutions at Entrust, to discuss the evolving landscape of cryptography, particularly the transition to post-quantum cryptography (PQC). They explore the implications of moving away from traditional algorithms like RSA and ECC, the importance of crypto agility, and the challenges organizations face in inventorying their cryptographic systems. Samantha emphasizes the need for education and awareness in understanding cryptography, the role of vendors in facilitating this transition, and the urgency for organizations to act now to secure their data against future quantum threats.Samantha Mabey is the Director of Product Marketing for the Data Security Solutions at Entrust, where she oversees marketing strategy and communications for the cryptographic security solutions, as well as leads the efforts around Zero Trust and Post Quantum. She regularly participates in industry events and engages with industry experts on critical topics in cybersecurity, digital trust, and post quantum preparedness.

Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from systems of record to systems of action and growth.Daniel gets real about AI, agentic workflows, and how tech isn't replacing humans—it's freeing them. This conversation cuts straight to the core: giving your team time back so they can build relationships, not just check boxes.If you're a property management leader wrestling with how to grow while staying human—this one's for you.Grab your coffee. Lean in.Enjoy the show.Like this episode?Subscribe for more conversations on Multifamily, PropTech, and Leadership.

What if the “perfect” marketing career path doesn't exist? Tamara sits down with Harvey Lee, a marketer who's done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume and why most marketers are climbing the wrong ladder. And, what does it mean to define success?   He breaks down the difference between acquisition and alignment, how to find your transferable niche without boxing yourself in, and why the smartest marketers stop waiting for permission and start leading with action. If you've ever felt behind, burned out, or boxed in by your job title, this episode is a must-listen. Harvey's advice will help you build a career that fits you…not the other way around. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Harvey: LinkedIn: https://www.linkedin.com/in/mr-harvey-lee/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jona Youdeem is a Senior Product Marketer at Xero, a global platform that helps small businesses manage their finances more efficiently. He focuses on helping entrepreneurs leverage AI to reduce inefficiencies and eliminate what he calls the "coordination tax." With over a decade of experience in product marketing, Jona has specialized in positioning, messaging, and go-to-market strategy across SaaS and AI-driven products. Jona blends customer insight, data, and creativity to build products that solve real-world business challenges. In this episode… Product marketing often sits at the crossroads of strategy, storytelling, and sales. But it's also one of the most misunderstood roles in B2B SaaS. Too often, it's boxed in as "launch support" or a "content engine," missing its deeper, strategic influence on growth. Does the real impact of product marketing come from how it connects insights, people, and processes across the entire business? According to Jona Youdeem, a product marketing leader focused on B2B SaaS and AI-powered go-to-market strategies, product marketing is a full-system discipline, not a single function. He believes its strength lies in connecting intelligence, positioning, launch execution, and enablement into one continuous loop that evolves with the product and market. Drawing from over a decade in SaaS and AI-driven products, Jona explains how real success comes from synthesizing signals to uncover insights others miss. He cautions against quick-fix consulting approaches that treat positioning as a one-time deliverable rather than a living process. In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Jona Youdeem, Senior Product Marketer at Xero, to discuss the real impact of product marketing in B2B SaaS. They explore why the discipline is so often misunderstood, how demand generation acts as a reality check for messaging, and why consultants often miss the bigger picture of positioning. Jona also shares his perspective on the future of marketing, explaining why human skills will matter even more in the age of AI.

Today on the Salesforce Admins Podcast, we talk to Laura Pelkey, Director of Customer Security Communications & Engagement, and Kylie McKlveen, Director of Product Marketing at Salesforce. Join us as we chat about a simple framework for thinking about security in Salesforce and what you can do to protect your org. You should subscribe for […] The post Salesforce Security Made Simple with Invisibles, Configurables and Enhanceables appeared first on Salesforce Admins.

Beverly W. Jackson, VP of Brand and Product Marketing at Zillow, joins the show to discuss her mastery of brand storytelling. She explains the critical difference between data and insights, and how Zillow uses culture and emotion, not just search, to connect with consumers. Beverly provides agents with a tactical, step-by-step guide to developing their personal brand, from selecting the right gear and platforms to using their vulnerability and lived experience to attract clients.   Connect with Beverly on LinkedIn. Kits to get started: This kit has everything you need: microphone, phone stabilizer, LED light and more for under $200. If you have a bit more to spend, this is another great option, with everything you need for less than $900.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Today's episode of the Punk CX podcast features a chat that I recently had with Matt Healy, Senior Director of Product Marketing at Pega, where we talk about legacy transformation, how big some of the legacy challenges facing firms are, how Pega is responding, why it's important for organisations to have a real strategy with respect to AI agents in order to get meaningful results rather than just applying a bunch of agents and hoping for the best and some lessons from the most successful companies who are managing to scale their AI projects, generate meaningful commercial returns and drive improvements in customer-related outcomes. This interview follows on from my recent interview – Equip people with AI to enable them to lead with emotional intelligence – Interview with Miranda Collard of TP – and is number 561 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:The "HIPPO problem" destroying 90% of PMM effectivenessThe three data pitfalls that make your research worthless (cherry-picking is just the start)Why statistics courses should be mandatory for every marketerThe hypothesis-based approach that turns opinions into provable strategiesWhy measuring creative team productivity is a complete waste of timeThe incrementality blind spot: 99% of B2B orgs have no clue about their marketing ROIActivity metrics you should ignore vs. the engagement signals that actually matterIf you've ever felt like a glorified PowerPoint factory or wondered why your data never wins arguments, this episode will either validate your existence or make you question everything. Either way, you'll finally understand why the role exists in the first place.TIMESTAMPS:00:00 Introduction and Host Intros00:37 Introducing the Guest: Pranav Piyush00:46 Pranav's Background and Career Highlights01:25 Personal Anecdotes and Adventures02:40 Origins of the Podcast03:37 The Role of Product Marketers07:04 Challenges in Product Marketing17:40 The Importance of Data in Marketing24:00 Understanding Positioning and Messaging24:45 Qualitative vs Quantitative Research in Messaging25:04 The Role of Customer Research30:13 Activity Metrics: What Really Matters?34:29 Creative Work and Measurement37:31 The Importance of Incrementality43:58 Rebrands: Are They Worth It?47:11 Final Thoughts and Podcast PromotionSNOW NOTES:Pranav's LinkedIn ParamarkElena VernaStatistical significanceHosted by Ausha. See ausha.co/privacy-policy for more information.

On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation's largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company's marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing.  Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

B2B content doesn't have to be boring.  Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As Global Vice President of Product Marketing at UiPath, Yiannis leads a multidisciplinary team focused on bringing Agentic AI and […]

On this week's episode of "The Marketing Stir", Brian Phillips, Director of Product Marketing at HP joins Ajay and Vincent to discuss the importance of authenticity, how HP measures success in marketing campaigns, and how to keep up with a fast-paced tech industry.

In Episode 42 of Chain Reactions, we sit down with Nicole Liu, Director of Product Marketing at MetaMask, to explore how the wallet is evolving from a utility into a full-stack onchain finance platform.Nicole walks us through recent launches, from MetaMask Card to trading perps to the new Polymarket integration, and how her team balances trust, education, and emotional resonance while marketing a product used by millions.We also get into the lessons she's bringing from AmEx and Mastercard, how she thinks about segmentation in crypto, and why product marketing in crypto is still being written in real time.If you care about growth, wallets, or what comes after rewards, don't miss this one.Listen and mint the episode at pods.media/myosinxyz

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you'd think - it's more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsaying, Natalija Pavic, Product Marketing Leader at KIBO Commerce, spends the rest of the pod on smart advice and practical ways to think about a path to take early advantage of this new era of commerce.

How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon offers something rare—a chance to learn from peers facing identical challenges, build practical skills, and remember that even in a technical industry, it's humans talking to humans. CyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas GUEST:Gianna WhitverCo-Founder & CEO, Cybersecurity Marketing Society | Cybersecurity GTM Industry Resource | Cybersecurity Marketing | Bees & Cybersecurity | Podcast Host | Community | (I like to build things & laugh a lot & tell jokes)Maria Velasquez

In this episode of The Side Hustle Squad Podcast, Mike and Larry sit down with Quinn Derby, Senior Manager of Product Marketing at Rehlko, to dive deep into their latest innovations — the Command Pro 888 and Command Pro 999 engines. Quinn shares how these new powerhouses are redefining performance, durability, and design, while also giving us an inside look at Rehlko's rebranding journey and the marketing strategies driving their next chapter. This episode blends engineering insights, brand storytelling, and real-world applications for anyone passionate about innovation in the outdoor power industry.

Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

In this episode of UC Today, host Christopher Carey sits down with Lee Hamilton, Head of Product Marketing at Dstny, to explore the evolving landscape of Microsoft Teams. Lee shares insights on how Dstny's Call2Teams service empowers service providers and enterprises to seamlessly integrate voice into Teams while maximizing existing infrastructure. If you're curious about hybrid work, AI-driven communications, and the future of unified communications, this conversation is packed with actionable insights.Discover how Dstny is redefining voice integration in Microsoft Teams:Seamless Teams Telephony: Learn how Call2Teams plugs directly into existing PBX and UC systems, enabling organizations to maintain legacy infrastructure while embracing Teams' platform.Hybrid Work Enablement: Explore how Dstny supports a hybrid workforce, offering scalable solutions for companies of all sizes and industries.AI Integration Through Voice: Understand why voice is the foundational layer for AI in customer interactions, meeting assistants, and sentiment analysis.Partner and Customer Success: Hear about the positive impact Dstny has had on service providers' growth, ARPU, and customer retention through Teams integrations.Dstny's Call2Teams is more than a service, it's a strategic tool for enhancing employee and customer experiences while laying the groundwork for AI-driven communications. Whether you're a service provider or enterprise decision-maker, this discussion highlights practical ways to leverage Teams and stay ahead in the evolving UC landscape.

What happens when a documentary storyteller steps into the heart of creative tech? In this episode, Alex talks with Meagan Keane, Director of Product Marketing at Adobe Pro Video, about the tools, trends, and tectonic shifts shaping the future of screen storytelling. From AI and generative workflows to the rise of mobile editing and creative AI agents, Meagan shares Adobe's vision for empowering a new generation of creators, while protecting the values of authenticity and artistry. In a conversation that explores the intersection of storytelling and technology in the fast changing media landscape, Meagan shares how her journey in film shapes her work today and shares powerful advice for anyone creating today. About Meagan Keane Meagan Keane is Director of Product Marketing for Adobe Professional Film & Video. She joined the Adobe Premiere Pro Management team in 2012 and has led business strategy across the Adobe video portfolio since 2019. While Meagan's leadership has guided Adobe video strategies for over a decade, her beginnings were in documentary film. She was a producer across numerous documentary features including High School 911 (2016), Defining Beauty (2011), We Live in Public (Sundance Grand Jury Winner, 2009) and Join Us (2007). Meagan is a thought leader in the film and video industry, recently speaking on behalf of Adobe at the IBC in Amsterdam, the ITVS independent filmmakers summit in San Francisco, “AI on the Lot” conference in Los Angeles, hosting numerous panels at the 2025 Sundance Film Festival. Keane has also recently been quoted in Variety, Hollywood Reporter and Forbes Magazine regarding the future of filmmaking, as well as the growing impact of AI in Hollywood. Meagan sits on the Board of Governors of the Advanced Imaging Society and was named one of PR Daily's Top Women in Marketing in 2023. She loves remaining connected to the film industry, while influencing future innovation in her field. Meagan lives with her family in Marin County, CA and has an MFA in film production from USC's School of Cinematic Arts.

I did an interview with Alicia Berry, Executive Producer at Niantic Spatial, and Asim Ahmed, Head of Product Marketing at Niantic Spatial, at Snap's Developer Conference of Lensfest about their latest Project Jade Spectacles demo. See more context in the rough transcript below. https://twitter.com/tweetsfromasim/status/1981830288771887606 This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :

“Consumers don't want blasts — they want a relevant, two-way conversation on the channel of their choice.” — Sophie Cheng, SVP Product Marketing, Sinch As retailers and marketers prepare for the 2025 holiday rush, Sophie Cheng, Senior Vice President of Product Marketing at Sinch, says the game has changed. Based on new Black Friday/Cyber Monday survey data from over 3,100 shoppers across ten countries, brands are being asked to do more than sell — they're being asked to converse. Early birds get the buyers Sinch's study shows shoppers want earlier outreach and faster follow-through. More than 37 percent of consumers expect promotions by October 28, while nearly one in five (18.6 percent) want them even sooner. Only 19 percent plan to wait for Cyber Week itself. Once they buy, they want instant reassurance — 93 percent say transactional messages are critical, and 75.8 percent expect order confirmations within five minutes. “Retailers who wait until Thanksgiving week are already late,” Cheng explained. “Customers are planning, price-comparing, and expecting brands to meet them early and personally.” From omnichannel to optimal channel For years, marketers chased the buzzword omnichannel — blanketing every available medium with the same message. Cheng says 2025 is the year of the “optimal channel” instead. “We need to stop blasting,” she said. “Customers want something relevant on the channel of their choice — and they want to be able to talk back.” Email still dominates (73.9 percent prefer it for updates), but 52 percent of consumers now mix channels such as SMS or WhatsApp. Nearly 47 percent say they'd engage with RCS, the new “rich communication service” messaging format that adds buttons, carousels, and payment links right inside native text apps — no downloads required. RCS, Cheng notes, is growing fast in North America and offers verified business profiles, giving shoppers a safer, app-like experience with clear branding and reduced fraud risk. AI meets the holiday shopper AI is also finding its place at the checkout. Nearly 48 percent of respondents believe AI will make holiday shopping easier, and just under half say they trust AI recommendations as much as or more than human ones. “Every customer expects to be treated as an individual,” Cheng said. “We're moving toward segment-of-one marketing — understanding not just demographics but conversation context and history.” That intelligence, she added, helps brands send messages that are personal, not intrusive — a critical distinction now that 72.7 percent still value personalization, but that figure is down roughly 7 points year over year as more shoppers report “creepy” targeting. Lessons for B2B and beyond While Sinch's data centers on retail, Cheng said the same principles apply to B2B, healthcare, and financial services communications. Even regulated sectors can embrace optimal channel thinking — connecting CRM, marketing automation, and conversational AI to provide responsive, compliant outreach without overwhelming audiences. “The key is relevance, consent, and timing,” she said. “Whether you're selling shoes or software, customers want the same thing: a fast, trusted, two-way experience.” What Sinch does Sinch provides the cloud communications infrastructure that enables businesses to deliver secure, scalable, and personalized messaging across email, SMS, WhatsApp, RCS, and voice. The company integrates with CRM and MarTech platforms so enterprises can design intelligent, compliant, and customer-centric journeys — from marketing to verification to support. Learn more: Explore the full Black Friday/Cyber Monday 2025 survey and Sinch's retail eBook at sinch.com/blog/black-friday-statistics-trends/ or visit sinch.com for solutions across retail, healthcare, financial services, and technology.

Legacy tech is out. AI-powered cloud is in. Here's how Intermedia is helping service providers catch up—and win big.In this exclusive UC Today interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space. As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap.The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt? In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.

In this solo episode, Alex Quin fires up the Hustle Inspires Hustle community with a reality check about procrastination and goal-setting. He emphasizes why waiting for January to start pursuing your goals is a trap and explains how momentum built in the last stretch of the year leads to long-term success. Alex offers a personal pep talk to help listeners assess their progress, realign their vision, and set clear intentions for the rest of 2025 and beyond.Episode Outline:[00:00] – Intro: Why waiting for January is a mistake[00:22] – The cost of waiting and procrastinating on goals[00:48] – Check your 2025 goals: what's working, what's not[01:18] – Do your audit: finances, health, business, mindset[01:46] – Don't waste Q4: fix the gaps, build momentum[02:10] – What a strong finish gives you: peace, freedom, cash flow[02:38] – Start planning for 2026 now[03:03] – Align with your partner or team[03:24] – Final word: stop surviving, start living with intentionWisdom Nuggets:Stop Worshipping the Calendar: Waiting for a date like January 1st to take action is an excuse disguised as a plan. Start now or risk staying stuck.Audit, Don't Assume: You can't improve what you don't measure. Look at your current goals and get honest about where you're winning and where you're behind.Purpose Over Panic: Finishing the year strong isn't about panic hustling—it's about creating meaningful outcomes like peace, cash flow, and confidence.Talk Like a Team: If you're in a relationship, your success plan shouldn't be a solo mission. Discuss your shared goals and stay aligned.Survive or Thrive: If you're constantly reacting and living bill-to-bill, you're not really living. Set direction and move with intention.Power Quotes“I'll start in January is pure loser talk.” – Alex Quin“Twenty twenty five isn't over yet, so don't act like it is.” – Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices is a new mini-series from Humanitarian AI Today. In daily five-minute flashpods we pass the mic to humanitarian experts and technology pioneers, to hear about new projects, events, and perspectives on topics of importance to the humanitarian community. In this flashpod, Neha Bajwa, Vice President of Product Marketing at Neo4j, joins Humanitarian AI Today producer Brent Phillips to discuss Neo4j's major plans to support agentic AI systems that will directly benefit nonprofits and humanitarian organizations. Neo4j is the world's leading graph intelligence platform for AI systems, and the company's two new tools, Neo4j Aura Agent and the Model Context Protocol Server for Neo4j, will address critical development obstacles and help organizations rapidly build, test, and deploy AI agents. They also discuss Neo4j's Graphs for Good program and Neo4j's upcoming “NODES” developer conference, which is the biggest graph community gathering dedicated to applications, data intelligence, knowledge graphs, and AI. Substack notes: https://humanitarianaitoday.substack.com/p/neha-bajwa-from-neo4j-unveils-new

On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it. Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success. Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org.  If you've ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Jesse: LinkedIn: https://www.linkedin.com/in/jessfeld/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving. Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they're building. He also discusses the psychology behind purchase decisions, our “dog brain” versus “tank brain”, and why clarity and simplicity in messaging always win.Laurier's Top 3 Tips for MarketersValidate properly: Test your product with real money or real commitment, not just surveys.Go beyond MVP to “MWP” (Minimum Wow Product): Build something that makes people say wow, not just it works.Focus on empathy and clarity: Cut the clutter, connect emotionally, and make the need unmistakable.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!1:00 – Why “need” trumps “want” in marketing psychology4:40 – Pain points and empathy: How to connect like Steve Jobs9:00 – Building trust and shared purpose with customers11:00 – Inside Laurier's work: guiding innovators and building go-to-market roadmaps13:00 – Case study: Recycling wind-turbine blades into building materials16:00 – How to persuade risk-averse buyers to adopt innovation20:00 – Getting involved early: linking product development and marketing24:00 – Finding the original need behind every innovation27:00 – Why simplicity beats features (and what Apple teaches us)33:00 – Positioning for your tribe: how similar products can coexist34:00 – Lessons from I Need That: validation, emotion, and the “dog brain”38:00 – How to run validation that actually works44:00 – Laurier's “Innovative Product Go-to-Market Roadmap” explained48:00 – Using AI to accelerate, but not replace, expertise49:00 – Which marketing channels work best today55:00 – Balancing paid and organic: why SEO still matters57:30 – Laurier's top advice for innovators

In this episode of OnBase, host Chris Moody sits down with Madhup Mishra to explore how AI is collapsing traditional go-to-market funnels and reshaping product marketing as we know it. From redefining buyer journeys to measuring real engagement, Madhup offers a candid, strategic look at what it takes to win in an AI-driven world.He shares his philosophy of “clarity through confusion,” explains how product marketing has evolved from storytelling to enablement, and offers insights into building trust and advocacy with increasingly skeptical, data-driven buyers.Listeners will come away with a modern blueprint for product launches, buyer enablement, and authentic community building, all while balancing automation with the human touch.Key TakeawaysAI is Collapsing the Funnel: Traditional marketing funnels are giving way to nonlinear, AI-powered buyer journeys, where time-to-value and hands-on validation matter more than nurture sequences.Product-Led Growth is Accelerating: Buyers expect to experience value immediately—the product must now tell its own story, not just the sales team.From Persuasion to Enablement: Marketers must help buyers make confident decisions, not just convince them with clever messaging.Advocacy is the New SEO: Developers and customers who share their experiences online are now fueling AI search recommendations. Building authentic advocacy impacts discoverability and trust.Measure Engagement, Not Just Activity: Pipeline matters, but depth of engagement—expansion, demos, and authentic community chatter—is the real measure of success.AI Must Be Purposeful: Don't launch “AI for AI's sake.” The best AI products solve real, high-friction problems and integrate naturally into customer workflows.Quotes“Advocacy isn't optional anymore. If your community isn't talking about you, AI search engines will recommend your competitors instead.”Tech recommendationsGong – For sales insights and understanding customer conversations.Amplitude – For in-product analytics and mapping the customer journey.Resource RecommendationsBooks:Obviously Awesome by April Dunford – A masterclass in product positioning.Shout-OutsSimon Sinek, Author and Inspirational speaker on business leadership for inspiring purpose-first leadership.April Dunford, Positioning Consultant, Speaker, and Author for redefining how companies position their products.Ethan Mollick, Associate Professor at The Wharton School for his thought leadership on AI and business innovation.About the GuestMadhup leads Product Marketing for SmartBear, creating product and solutions messaging, positioning, and sales enablement, and launching new products. He deeply understands SmartBear's core developer and development team audience and can strategically communicate the impact of its products throughout the software development lifecycle. With over two decades of technology experience in companies like Hitachi Vantara, Volt Active Data, HPE SimpliVity, Dell, and Dell-EMC, Madhup has held a variety of roles in product management, sales engineering, and product marketing. Madhup lives in Central Massachusetts with his lovely wife, their son, and their dog. In his free time, he loves to travel, bike, and run.Connect with Madhup.

#320: In this episode, Darin and Viktor are joined by Jim Hirschauer, Head of Product Marketing at Xurrent, for a deep dive into the realities of incident management in today's complex IT environments. While dashboards and monitoring tools have become ubiquitous in operations centers, the panel discusses why these visualizations alone often fall short when it comes to actually resolving incidents. Drawing on decades of experience, they share stories of war rooms, recurring outages, and the persistent challenges that technology alone can't solve. The conversation highlights the critical role of human expertise, communication, and organizational culture in bridging the gap between raw data and effective action. Whether you're an IT leader, SRE, or anyone responsible for uptime, this episode offers practical insights into what it really takes to keep systems running smoothly.   Jim's contact information: LinkedIn: https://www.linkedin.com/in/j-hirsch/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Send us a textIn this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.What you'll learn in this episode:How to define and maintain a clear, authentic brand voice in the era of generative AIWhy jargon-free messaging builds trust—and how to achieve itTactics for amplifying internal voices and turning your team into storytellersHow real customer stories can outperform polished campaignsThe role of optimism and positivity in brand positioningWays to make collaboration with non-marketing teams efficient and inspiring

In Episode 86 of The Power Element Podcast, Producer Paul sits down with the Senior VP of Product Marketing at Milwaukee Tool. This episode was recorded live at the 2025 ⁠ @MilwaukeeTool ⁠ Pipeline Event. Zach shares what drives Milwaukee's culture, their commitment to supporting the trades, and then shares some insight on safety trends and technology, including AI. Thank you, Zach Richman.This podcast is powered by Sturgeon Electric and MYR Group. Check out and support our promotional partners: Milwaukee Tool, Klein Tools, and High Voltage Industries.Ad music provided by: Daniel Sanchez @d.s.s._beats ⁠ @DSSbeats ⁠ Follow us on Instagram @ CaliforniaLineWorksMay we all continue to guide and support those in need. Please continue the conversation about mental health and well-being within your community. Be your Brother's Keeper. Visit www.lineco.org for assistance through LineCo. Suicide, crisis, and lifeline Dial 988.

In this quick solo episode, Alex Quin shares a powerful reminder: relationships matter more than ever during the holidays. With campaigns and deadlines stacking up, Alex encourages listeners to pause and intentionally connect with the people who made their year meaningful—clients, team members, mentors, and supporters. It's not just the right thing to do—it's smart branding.Episode Outline:[00:00:00] Intro: Hustle Inspires Hustle mission[00:00:25] Why Q4 should include gratitude, not just goals[00:01:10] How to build a holiday appreciation list[00:01:50] Actionable ways to make it personal and impactful[00:02:30] Final thought: People remember how you made them feelWisdom Nuggets:Gratitude Is Smart Branding: Saying “thank you” isn't soft—it's strategic. It fuels trust, loyalty, and referrals.Systematize Your Appreciation: Create a simple contact sheet so you're not scrambling when it's time to show love.Small Gestures, Big Impact: A handwritten note or quick call sticks more than a generic email blast.Be the Signal : In a noisy digital world, your authenticity is what people will remember.Power Quotes“Strong relationships fuel referrals, loyalty, and real trust.” - Alex Quin“Take the time to show love to your people.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ISV leaders from Automation Anywhere, DataVisor, and Sumo Logic share battle-tested strategies for deploying AI agents at scale, including pricing models, proof of concepts and ROI.Topics Include:Panel brings together ISV leaders from automation, fraud detection, and security operations.Companies rethinking entire business processes rather than automating incremental portions with agents.Start with immutable data before tackling real-time changing data in production.Intent for change must come from board, CEO, and customers simultaneously.Challenge: proving agent value beyond CSAT when internal teams block deployment.Sumo Logic measures Mean Time to Resolution, aiming to cut hours to zero.DataVisor cuts fraud alert resolution from one hour down to twenty minutes.Customers demand reliability as workflows shift from deterministic to probabilistic agent decisions.Automation Anywhere spent three years making every platform component fully agent-ready.Focus on business outcomes, not chasing every new model release each week.Human oversight still critical—agents are task-oriented and prone to hallucinations and drift.Humans validate agent findings, then let agents scale actions across hundreds instances.Pricing experiments range from platform-plus-consumption to outcome-based to decision-event models.Token pricing doesn't work due to varied data modalities and complexity.Next two quarters: more POCs moving to production with productive agents deployed.Future prediction: enterprise apps becoming systems of knowledge powered by MCP protocol.Participants:Jay Bala - Senior Vice President of Product, Automation AnywhereKedar Toraskar – VP Product Partnerships, DataVisorBill Peterson - Senior Director, Product Marketing, Sumo LogicJillian D'Arcy - ISV Senior Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Supply Chain Now, Scott Luton welcomes Angie Jula, Director of Product Management, and Matt Brolsma, Sr. Manager of Product Marketing at SPS Commerce, to discuss how AI and automation are transforming retail supply chains. Angie draws on more than a decade in product leadership, while Matt brings cross-functional expertise from both supplier and buyer perspectives. Together, they share how retailers can transform clean, connected data into actionable insights that enhance demand forecasting, supplier collaboration, and pricing strategy, all while reducing manual work that slows down their teams.From tackling organizational silos with cross-functional dashboards to equipping executives with real-time visibility, Angie and Matt emphasize why AI is no longer optional; it's a strategic imperative. They highlight case studies on supplier scorecarding, automation-driven fill rates, and proactive exception management, showing how early adopters are gaining competitive advantages in resilience, agility, and customer loyalty. This discussion is a roadmap for retailers navigating tariffs, disruptions, and the rising expectations of today's consumers.Jump into the conversation:(00:00) Intro(02:46) Warm-up stories: golf and DJing(05:36) Professional journeys and SPS Commerce background(07:31) How AI is reshaping retail supply chains(09:16) Barriers to AI adoption and implementation gaps(12:22) Retailer priorities in today's uncertain market(14:56) Why many retailers still manage suppliers manually(18:38) How AI is transforming supplier management(29:50) Breaking down silos with cross-functional understanding(31:20) SPS Commerce's role in enabling retail automation(33:53) Moving from reactive to proactive supplier management(37:10) How automation impacts team productivity(39:59) AI-driven strategic decision making in the C-Suite(44:48) Performance metrics as a competitive advantage(51:20) Practical advice for starting the automation journey(55:16) The billion-dollar question: key takeawaysAdditional Links & Resources:Connect with Angie Jula: https://www.linkedin.com/in/angie-jula-9aa59258/Connect with Matthew Brolsma: https://www.linkedin.com/in/matthewbrolsma/ Learn more about SPS Commerce: https://www.spscommerce.com/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit:

Airbnb's shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.• Why Airbnb's new fee model has hosts freaking out• How to price for what guests see (not what you keep)• Tools like PriceLabs—and why they're useless without context• How European vs. U.S. guests think about fees differently• When to simplify pricing and present “one clean price”• The principles of occupancy, demand, and market alignment00:05:12 – 3 Pricing Foundations Every Host Must Know00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees00:08:22 – The Real Reason Airbnb Changed Its Fees00:09:15 – The Only Price That Matters to Guests00:10:24 – Why “One Clean Price” Converts Better00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared00:12:09 – How Airbnb Went From Host-Friendly to Guest-First00:24:50 – Are More Bookings Always Better?00:25:04 – AI + Pricing Strategy: Where the Future Is Headed00:25:22 – Who Owns Mistakes—You or the Machine?Guest Bio:Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.Guest Link:https://www.linkedin.com/in/thibaultmassonGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company