Podcasts about Product marketing

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Supply Chain Now, Scott Luton welcomes Angie Jula, Director of Product Management, and Matt Brolsma, Sr. Manager of Product Marketing at SPS Commerce, to discuss how AI and automation are transforming retail supply chains. Angie draws on more than a decade in product leadership, while Matt brings cross-functional expertise from both supplier and buyer perspectives. Together, they share how retailers can transform clean, connected data into actionable insights that enhance demand forecasting, supplier collaboration, and pricing strategy, all while reducing manual work that slows down their teams.From tackling organizational silos with cross-functional dashboards to equipping executives with real-time visibility, Angie and Matt emphasize why AI is no longer optional; it's a strategic imperative. They highlight case studies on supplier scorecarding, automation-driven fill rates, and proactive exception management, showing how early adopters are gaining competitive advantages in resilience, agility, and customer loyalty. This discussion is a roadmap for retailers navigating tariffs, disruptions, and the rising expectations of today's consumers.Jump into the conversation:(00:00) Intro(02:46) Warm-up stories: golf and DJing(05:36) Professional journeys and SPS Commerce background(07:31) How AI is reshaping retail supply chains(09:16) Barriers to AI adoption and implementation gaps(12:22) Retailer priorities in today's uncertain market(14:56) Why many retailers still manage suppliers manually(18:38) How AI is transforming supplier management(29:50) Breaking down silos with cross-functional understanding(31:20) SPS Commerce's role in enabling retail automation(33:53) Moving from reactive to proactive supplier management(37:10) How automation impacts team productivity(39:59) AI-driven strategic decision making in the C-Suite(44:48) Performance metrics as a competitive advantage(51:20) Practical advice for starting the automation journey(55:16) The billion-dollar question: key takeawaysAdditional Links & Resources:Connect with Angie Jula: https://www.linkedin.com/in/angie-jula-9aa59258/Connect with Matthew Brolsma: https://www.linkedin.com/in/matthewbrolsma/ Learn more about SPS Commerce: https://www.spscommerce.com/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit:

Airbnb's shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.• Why Airbnb's new fee model has hosts freaking out• How to price for what guests see (not what you keep)• Tools like PriceLabs—and why they're useless without context• How European vs. U.S. guests think about fees differently• When to simplify pricing and present “one clean price”• The principles of occupancy, demand, and market alignment00:05:12 – 3 Pricing Foundations Every Host Must Know00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees00:08:22 – The Real Reason Airbnb Changed Its Fees00:09:15 – The Only Price That Matters to Guests00:10:24 – Why “One Clean Price” Converts Better00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared00:12:09 – How Airbnb Went From Host-Friendly to Guest-First00:24:50 – Are More Bookings Always Better?00:25:04 – AI + Pricing Strategy: Where the Future Is Headed00:25:22 – Who Owns Mistakes—You or the Machine?Guest Bio:Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.Guest Link:https://www.linkedin.com/in/thibaultmassonGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Airbnb's shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.• Why Airbnb's new fee model has hosts freaking out• How to price for what guests see (not what you keep)• Tools like PriceLabs—and why they're useless without context• How European vs. U.S. guests think about fees differently• When to simplify pricing and present “one clean price”• The principles of occupancy, demand, and market alignment00:05:12 – 3 Pricing Foundations Every Host Must Know00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees00:08:22 – The Real Reason Airbnb Changed Its Fees00:09:15 – The Only Price That Matters to Guests00:10:24 – Why “One Clean Price” Converts Better00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared00:12:09 – How Airbnb Went From Host-Friendly to Guest-First00:24:50 – Are More Bookings Always Better?00:25:04 – AI + Pricing Strategy: Where the Future Is Headed00:25:22 – Who Owns Mistakes—You or the Machine?Guest Bio:Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.Guest Link:https://www.linkedin.com/in/thibaultmassonGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company's unique process as story

"How Agentic AI Is Replacing Subscription Revenue"Chuck Ganapathi, the CEO of Gainsight & Brett Queener, Managing Director at Bonfire Ventures, who previously ran product at Salesforce and helped destroy Siebel, the company where he and Chuck first met. Together, they've witnessed every major shift in enterprise software over three decades, and they believe the biggest one is happening right now.In this conversation, Brett unveils his forthcoming thesis on "the end of ARR," arguing that agentic AI will fundamentally break subscription business models. When products finally achieve what he calls "product purity", actually doing the job they promise without requiring armies of CSMs, endless onboarding, and quarterly business reviews, the entire economic foundation of SaaS collapses. Chuck and Brett discuss whether this is an existential threat or the evolution the industry has been waiting for.What you'll learn:- Why the "friction gap" between product and value created the entire CS industry- What "product purity" means and why it threatens traditional SaaS economics- How agentic AI fundamentally changes the unit economics of software- Why usage-based pricing is inevitable once products actually work- The product marketing playbook that still matters in an AI-first worldCheck out the Key Takeaways & Transcripts: https://www.gainsight.com/presents/series/unchurned/Where to Find the GuestBrett's LinkedIn - https://www.linkedin.com/in/brettqueener/Chuck's LinkedIn: https://www.linkedin.com/in/chuckganapathi/Where to Find Josh: LinkedIn: https://www.linkedin.com/in/jschachter/In this episode, we cover:0:00 - Preview & Introduction1:18 - Meet Chuck & Brett3:30 - How Brett and Chuck met at Siebel 9:28 - Transition to Salesforce: destruction of Siebel as a goal14:11 - Changing Nature of Product Marketing in the AI Era18:00 - Systems of Record vs. Systems of Action21:13 - Databases as “lossy” representations of reality29:00 - Brett's thesis: "The End of ARR (And I Feel Fine)"34:28 - How should agentic applications be priced?43:43 - Future Outlook: Market paying premium for top agents47:17 - 10x CSMs enabled by AI agentsReferences:- Brett Queener's blog: https://queener.substack.com/

Malcolm Harris is joined by two industry leaders for a jam-packed show. This episode is brought to you by Descartes MacroPoint, the industry's best transportation visibility and risk monitoring platform. First, Malcolm speaks with Michael Hain, Director of Product Marketing at Descartes. They dive deep into the latest Descartes Transportation Management Benchmark Study. Hain reveals that a surprising 81% of respondents now see transportation as a competitive weapon and a key customer service differentiator. They discuss the gap between high AI adoption and low full-process automation (only 17%) , and how companies can leverage their existing tech stack to its fullest potential. Hain also explains how Descartes' solutions like MyCarrierPortal and MacroPoint FraudGuard help companies combat the rising risk of cargo theft. Later, Tyler “T-Mont” Montgomery, Chief Commercial Officer at Scout Freight, joins the show. Montgomery shares his excitement for his new role and the vision for Scout Freight to be an agile, core truckload provider that doesn't lose its entrepreneurial spirit. He speaks passionately about the importance of respecting carriers, a value instilled in him by his grandfather, who was also in the trucking industry. Montgomery also discusses the unique logistics ecosystem of “Freight Alley” here in Chattanooga and shares a “What The Truck” moment from his first week on the job involving a 15-foot-tall piece of freight. ⁠Watch on YouTube⁠ ⁠Visit our sponsor⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into ditching the idea of campaigns, leveraging deep telematics, and precision targeting.Guest Quotes: "Don't try to go head to head. If you know that you're in a saturated market and that everybody else is running Facebook ads, you're probably not gonna win, or you might win and it might be really cost prohibitive to win." - Jill "We're not going to win on brand spend. We're not trying to target every customer or show an impression to every person in the U.S. We're much more about precision and discipline in our experimentation approach." - AnnieEpisode Breakdown:[04:20] Alchemy UnveiledTelematics and predictive data: Root leverages information on driver safety from their app and from third parties, to predict LTV of customers and adjust their pricing models. [23:06] From Nuggets to Campaign GoldScaling back can glean insights: If you have to turn off channels or partnerships, view it as an opportunity to expose which partners truly drove impact.[31:14] Gold Rush!Don't play where you can't win: if you're a challenger, be strategic where and how you invest. You need to think differently. Links & ResourcesConnect with Kathryn: LinkedInConnect with Jill: LinkedInConnect with Annie: LinkedInLearn more about Root: joinroot.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Malcolm Harris is joined by two industry leaders for a jam-packed show. This episode is brought to you by Descartes MacroPoint, the industry's best transportation visibility and risk monitoring platform. First, Malcolm speaks with Michael Hain, Director of Product Marketing at Descartes. They dive deep into the latest Descartes Transportation Management Benchmark Study. Hain reveals that a surprising 81% of respondents now see transportation as a competitive weapon and a key customer service differentiator. They discuss the gap between high AI adoption and low full-process automation (only 17%) , and how companies can leverage their existing tech stack to its fullest potential. Hain also explains how Descartes' solutions like MyCarrierPortal and MacroPoint FraudGuard help companies combat the rising risk of cargo theft. Later, Tyler “T-Mont” Montgomery, Chief Commercial Officer at Scout Freight, joins the show. Montgomery shares his excitement for his new role and the vision for Scout Freight to be an agile, core truckload provider that doesn't lose its entrepreneurial spirit. He speaks passionately about the importance of respecting carriers, a value instilled in him by his grandfather, who was also in the trucking industry. Montgomery also discusses the unique logistics ecosystem of “Freight Alley” here in Chattanooga and shares a “What The Truck” moment from his first week on the job involving a 15-foot-tall piece of freight. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it's so rewarding to see these tools come to life for mechanics.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Eric Rusch, Milwaukee ToolLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

In this episode of the ShorelineHudson Maritime Risk Podcast, Captain Thomas Brown sits down with Hila Sasson, Director of Product Marketing at Windward, to discuss one of the most pressing and least understood risks facing global shipping today: GNSS jamming and AIS spoofing. From phantom port calls and vessels “sailing on land” to entire fleets suddenly losing navigational capability in conflict zones, these invisible threats are already disrupting trade, complicating compliance, and raising the stakes for shipowners worldwide. Listeners will gain: A clear understanding of the difference between GNSS manipulation, GPS jamming and AIS spoofing. Real-world insights into how spoofing patterns correlate with geopolitical tensions in hotspots like the Black Sea, Arabian Gulf, and Mediterranean. Practical steps shipowners and operators can take to protect their fleets and reputations.   Whether you're a shipowner, broker, insurer, or maritime risk professional, this conversation will help you see through the fog of modern navigation risks.

When product marketing meets real customer conversations, the story shifts. Blythe Morrow, a seasoned product marketing leader and consultant, has seen this firsthand. She dives into the tough work of translating complex technology into messages that speak to every buyer at the table. For Blythe, “It's important to start with the ending in mind. Where does the customer want to end up?” That focus drives how she approaches strategy, alignment, and market research. On Supercharge Marketing with Pius, Blythe unpacks the messiness behind messaging and sales alignment. She shares why product marketers must leave their desks, join sales calls, and lead small workshops. By building ecosystems of real users, Blythe shapes content and campaigns that match how people actually buy and use software. She credits tight relationships with product and sales as key, even when incentives and priorities clash. Blythe also explains how the rise of AI and changes in search are reshaping how marketers reach their audience. She talks through tactics for small teams to stretch their reach across more channels, and why clear, current messaging guides matter more than ever. Listen to learn how to bridge the gap between product, sales, and the market. You'll hear practical lessons on community-building, campaign strategy, and the new rules for B2B content in a shifting tech landscape. ABOUT THIS PODCAST Welcome to Season 3 of Supercharge Marketing. This season isn't just about choosing the right channels; it's about creating content with purpose. Why? Because we're living in a marketing-led buyer's journey. This season, we'll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you're in a startup, an agency, or a large enterprise, we'll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue. Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team.

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction 00:53 Meet Todd Sawicki 01:58 AI Search Revolution 03:47 How AI Changes Search 05:49 AI Boosts Conversions 07:22 SEO to Product Marketing 08:18 Training AI Like Salespeople 09:47 Quality Content Wins 13:01 Future of AI Conversions 15:50 Birth of Gumshoe AI 17:01 What AI Says About You 18:18 AI Customer Personas 19:38 AI Competitive Edge 20:41 High-Intent Search Focus 22:58 How Gumshoe Works 25:20 Competitor Analysis Tools 26:38 Gumshoe for Marketers Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

The professional services industry is evolving at record speed — is your firm ready to keep pace? In this special episode, we bring you the recording of an expert-led discussion with Bo DiMuccio, VP of Professional Services Research at TSIA, and Fortuné Alexander, VP of Product Marketing at Kantata. Together, they share forward-looking insights and practical guidance on what firms must do today to thrive in tomorrow's market.In this episode, you'll learn how to:Build a winning transformation strategyIntegrate AI into your operationsAdapt to emerging business modelsNavigate an evolving technology landscapeDrive customer success in a new eraTo learn more download a copy of the whitepaper they discussed, 3 Ways Inaction Is Holding Your Professional Services Business Back, that breaks down the real cost of standing still across three critical areas:Reactive resourcingInconsistent service deliveryInaccurate or untimely performance data Hosted on Acast. See acast.com/privacy for more information.

Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson's visible engineering, to Bang & Olufsen's design-driven luxury, to Montblanc's identity-making pens, you'll hear how different brands justify their price tags and change buyer behavior. Laurier also shares practical tips on how product makers can earn the right to charge more—through quality, service, consistency, and customer delight. If you want to know what really makes buyers say yes to premium pricing, this episode is for you.Episode Highlights[00:00:25] The Premium Buyer Paradox — why someone will drop $100K on a Range Rover but complain your $50 service is “too expensive.”[00:01:59] Premium pricing isn't decided, it's earned. Louis Vuitton's $1,500 handbags are backed by 171 years of brand-building, not just fonts and packaging.[00:02:55] The buyer's price ceiling = desirability ÷ resources (money, time, effort, risk). Context changes everything.[00:03:57] The iPhone Affordability Index: 3 days of work in Luxembourg vs. 160 days in India for the same phone.[00:05:13] Dyson turned vacuums into engineering theater—visible performance made a $600 splurge at Costco irresistible, even to value shoppers.[00:06:34] Bang & Olufsen reframed speakers and TVs as design furniture, creating a luxury moat value shoppers won't cross.[00:07:12] Montblanc pens transformed from writing tools to prestige markers—identity, not function, is what buyers pay for.[00:08:26] How to earn premium pricing: start with quality construction, offer an amazing warranty, deliver above-and-beyond service, nail packaging, and stay flawless in every detail.[00:09:22] Delight every customer and disappoint no one. That's the only path to lasting premium status.

Comment rendre l'impact produit visible et crédible dans une grande organisation ? C'est la question qu'Ana Vasile, Head of Product Proximité, et Marion Ardi, PM chez France TV, abordent dans cette conversation :

Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Kayla Medica, Australia's leading product marketing advocate and author of The Mehdeeka Method, sits down with host Vinnie Romano to demystify what product marketers actually do and why they're crucial for proving product-market fit. If you're a marketer feeling stuck between sales enablement and strategic growth, or a founder struggling to translate your brilliant product into clear value propositions that resonate, this conversation will change how you think about marketing's role in driving revenue. Kayla reveals why product marketing might be the missing piece in your marketing strategy—and why understanding it could be the key to unlocking sustainable business growth. Guest Introduction Kayla Medica is the author of The Mehdeeka Method, a book all about establishing product marketing in an organisation including all the tricky bits like wrangling big personalities, as well as a fractional product marketer working with B2B SaaS businesses and startups. Having worked in B2B SaaS for over a decade, she's established product marketing functions at companies like Willow, serves as Head of Programming for Generate Summit, and writes the weekly Mehdeeka newsletter. Key Topics Defining product marketing beyond the buzzwords - Why product marketing isn't just another marketing role and how it bridges the gap between what you build and what customers actually needThe product marketer as the "buddy system" to your product - How product marketers change roles throughout a product's lifecycle from concept to sunset, acting as whatever the product needs at each stageWhy sales enablement isn't "just" sales enablement - How internal education and getting everyone on the same page about what your product actually does forms the foundation for all other marketing effortsThe granular work behind product-market fit - Real examples of how product marketers identify new use cases, expand into new markets, and help businesses understand not just who their customers are, but how they actually use the productCareer transition advice for aspiring product marketers - How to identify if you're already doing product marketing work and what skills transfer from traditional marketing rolesThe collaboration imperative - Why product marketing success depends on working across teams (sales, product, customer success) and being the person who brings solutions, not just problemsProduct marketing as a business growth lever - How understanding and maintaining product-market fit becomes crucial for sustainable business growth and why business leaders should care about this functionThe Australian product marketing landscape - Why the role is newer in Australia compared to the US and how the local market is evolving Resources & Links Books Mentioned: The Mehdeeka Method by Kayla Medica - A step-by-step guide to establishing product marketing within organisationsListen Like You Mean It by Ximena Vengoechea - About conducting interviews and listening skills for product marketersTalk to Me by Dean Nelson - A journalist's guide to asking better questions Communities & Resources: Generate Summit - Australia and New Zealand's leading B2B marketing communityMehdeeka Newsletter - Kayla's seasonal newsletter on B2B SaaS marketing People Mentioned: Axel Sukianto - Co-founder of GenerateLara Vandersluis - Generate community organiserKaylee Liu Generate community organiser Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Kayla Medica Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

On Scrappy ABM, host Mason Cosby sits down with Jeff Hardison, CRO at CaseMark, to cut through tool-first thinking and get back to the fundamentals: pick the ideal customer profile that buys, retains, and expands—then run ABM to get more of your best. Jeff draws a sharp line between ICP and a target audience (the hunch you're “pushing up a hill”) and shows why alignment breaks when leadership confuses the two.ㅤThey map old-school account-based playbooks to today's stack, using intent, tasteful personalization by industry or growth stage, and PLG motions that convert free usage into organization-wide adoption—the classic “come over the top” expansion. From Calendly's surprising webinar signal (“please self-promote the product more”) to building lists with AI agents and wiring product + checkout data to measure PLG ABM, this conversation stays grounded in experiments, feedback, and outcomes.ㅤIf you're testing a new segment, scaling a hybrid PLG + sales motion, or correcting an over-automated program, this is a practical blueprint to run scrappy without breaking the bank.ㅤ

Are you struggling to stay ahead of your competitors in the B2B SaaS market? In this podcast hosted by Cassio Sampaio, Okta Head of Insights for Growth Kundan Kolhe will be speaking on building effective competitive intelligence strategies. Drawing from over 20 years of enterprise software experience, Kundan shares insider tactics on how top tech companies transform competitive insights into winning business strategies.

I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I've had for a while around customer marketing and customer advocacy. Yes, most people agree that understanding customer needs can transform product development, but what's often overlooked is how customer advocates can significantly influence your market success and GTM plan's impact. Denny is Head of Product Marketing at Puzzle. Prior, he held marketing leadership roles at Minerva, Kajabi, Unbounce, and Wealthbar (acquired in 2018).Here's what we cover:Why customer advocacy is crucial for startup growth;How building relationships with customers can lead to advocacy;Examples of customer advocacy programs;Effective customer marketing requires collaboration between teams;Startups should invest in customer advocacy programs early;Creating a customer advisory board is probably the easiest step one;Customers want to feel valued and recognized, how can you make that happen;How successful advocacy programs turn customers into partners.Denny on LinkedIn: www.linkedin.com/in/dhollickFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠One Insight newsletter: ⁠Subscribe

Jason Isaacs, Director of Product Marketing at Milwaukee Tool, dives into shop lighting—how Milwaukee Tool develops durable products, key lighting solutions for technicians, and advice on the best lights for those just starting their careers.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Jason Isaacs, Milwaukee ToolLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification.Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact.In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professionals from sharing online, the importance of personal branding as a career-long investment, and how to foster authenticity in an AI-saturated world. Learn why genuine human connection and consistent, value-driven engagement far outperform chasing fleeting metrics. This is essential listening for senior marketers, employer brand leads, and social media managers looking to elevate their B2B social presence.Struggling to get your senior leaders or consulting teams active and influential on LinkedIn? This episode addresses common fears and misperceptions, offering actionable insights for cultivating genuine B2B influence and standing out in a crowded digital landscape.Discover the strategies that drive genuine engagement and business success. Get your free copy of the World's Biggest Employee Advocacy Study today.Boost your employee advocacy strategy with expert guidance! Check your program's health with our free Employee Advocacy Health Check. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing.To understand your biggest challenges, we'd love for you to contribute to the report!Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

AI is only as powerful as the data you give it. At AI4 this week, I sat down with Zack Wenthe

Christine Russo, Chief Content Officer of What Just Happened, sits with Dave Anderson, Vice President of Product Marketing at ContentSquare.In this episode, Russo and Anderson explore the balance between automation and empathy in retail's digital transformation. Anderson emphasizes that AI should not be the outcome, but a tool to enhance personalization and reduce customer frustration. Drawing from ContentSquare's benchmark report, he notes that 40% of user experiences are marked by frustration—primarily due to errors, speed, and poor mobile optimization—yet simple fixes can drive major improvements in conversion.Anderson highlights how AI and experience analytics can surface insights that allow brands to shift from “analysis paralysis” to real-time experimentation. He illustrates with examples ranging from ALO Yoga's mobile checkout optimizations to Spotify's offline playlists, showing how customer-centric innovation builds loyalty. Both Russo and Anderson stress that empathy, authentic engagement, and human understanding must guide technology's role in shaping customer journeys.The conversation also touches on the competitive pressures faced by legacy brands, the rise of mobile applications as personalization hubs, and how companies like Apple continue to set the gold standard for in-store and online experiences. Ultimately, Anderson argues that automation should free teams to focus on creativity, ideation, and building experiences that truly resonate with customers.What is What Just Happened?What Just Happened is a thought-leadership series hosted by Christine Russo that explores the fast-moving intersections of retail, technology, and customer experience, featuring insights from industry leaders and innovators.Who is Christine Russo?Christine Russo is the Chief Content Officer and creator of What Just Happened, a seasoned media voice, and a connector in retail tech, e-commerce, and brand strategy. She is known for her candid interviews, sharp analysis, and ability to surface meaningful conversations that matter to the industry

What's up folks, today we have the pleasure of sitting down with Rebecca Corliss, VP Marketing at GrowthLoop. (00:00) - Intro (01:20) - In This Episode (03:46) - The Future Agentic Marketing Org (07:59) - The Rise of the Marketing Dispatch Layer (14:47) - Lifecycle Marketers Belong at the Center of Every Agentic Org (21:19) - Why Channel Specialists Must Shift to Journey Orchestration (25:06) - How To Actually Become More Strategic (29:28) - This Team Promoted ChatGPT to Director of Product Marketing (32:55) - What it Means to Be a Specialist in the Moment Works (37:12) - How Systems Thinking Helps Lifecycle Marketers Shine in Agentic AI (40:10) - How AI Expands the Role of Marketing Ops (43:37) - The Speculative Future of Marketing With Compute Allocation and Machine Customers (46:35) - Mesh of Agents Coordinating Across Departments (50:07) - The Rise of Machine Customers (53:55) - How to Stay Energized as a Marketing Leader Summary: Rebecca imagines a future marketing org built on three layers: leadership fluent in data and AI, a dispatch control tower staffed by engineers and privacy experts, and pods that design customer journeys while agents handle scale. Lifecycle marketers are essential to this dispatch layer and provide the “heart,” keeping campaigns authentic. Her own path as a “specialist in the moment” shows the power of adaptability, diving deep where it counts and moving on with impact. The marketers who thrive will be those who pair technical fluency with empathy and judgment.About RebeccaRebecca is a veteran marketing executive known for building engines that drive outsized growth. She is currently VP of Marketing at GrowthLoop, shaping the go-to-market for its Compound Marketing Engine. Previously, she scaled VergeSense from Series A through Series C with over 8X ARR growth, and at Owl Labs she took the company from launch to 35,000 customers worldwide while establishing it as a future-of-work leader. She also spent eight years at HubSpot, where she grew demand generation to 60K leads per month, doubled blog-driven leads, and built leadership programs that developed the next generation of marketers. Across every role, Rebecca has consistently turned early-stage momentum into durable, scalable growth.The Future Agentic Marketing Org and the Rise of the Marketing Dispatch LayerRebecca lays out a future where marketing org charts gain an entirely new layer. She predicts three core structures: leadership, dispatch, and pods. Leadership continues to steer strategy, but the demands on CMOs change. They will need fluency in data systems, architecture, and AI operations. Rebecca explains that “CMOs have to flex their technical chops and their data systems and architecture chops,” a shift for leaders who have historically leaned on brand or budget narratives.The dispatch layer functions as the operational hub for campaigns. This group manages data flows, AI orchestration, and channel activations. It operates like a control room for all outbound communication. Dispatch is staffed with people who rarely sat in marketing orgs before. Data engineers move in from IT, privacy specialists join the table, and Rebecca even describes “traffic cops” who arbitrate which campaigns reach a customer when multiple business units compete for the same audience.“Imagine this new dispatch layer, the group that is thinking about the systems, the data, the AI, the architecture, and campaign activation for the entire marketing org holistically.”Pods sit at the edge of this system, each one tasked with a specific objective. A retail pod might obsess over repeat purchases and next best product recommendations. Pods shape customer journeys, creative work, and product presentation. They do not execute campaigns directly. Instead, they work with dispatch to push scaled, AI-driven activations that tie back to their mission. This structure gives pods focus while ensuring campaign execution remains coordinated and efficient.Rebecca stresses that humans remain responsible for organizing this system. Agents will handle execution, but people set goals, decide structures, and elevate the skills required to manage AI effectively. The companies that thrive will be the ones that invest in human fluency now, especially in data architecture and cross-functional collaboration. Marketing leaders cannot wait for agents to make the org smarter. They have to build teams ready to use agents well.Key takeaway: Treat dispatch as a new operational hub inside marketing. Staff it with cross-functional talent such as data engineers, privacy experts, and campaign traffic managers. Align pods around clear business outcomes, and let them focus on customer journeys and creative execution. Give dispatch responsibility for scaling campaigns through AI agents. Start by training CMOs and their leadership peers to speak the language of data and AI strategy. That way you can prepare your organization to actually run an agentic structure instead of scrambling when competitors already have it in place.Lifecycle Marketers Belong at the Center of Every Agentic OrgLifecycle marketers thrive in environments where customer signals drive execution. Rebecca describes them as the people who study every stage of the journey, then translate that understanding into activation rules that actually serve the customer. Agents may handle the heavy lifting, but lifecycle marketers decide what matters and when it matters. They are the human layer that keeps the entire system from drifting into mechanical noise.“If it supports the customer, it supports the business objectives. That is the way everyone wins.”Rebecca explains that lifecycle marketers split into two groups. Some will lean technical and operate directly in the dispatch layer. They will define activation strategies, ensure campaigns run with precision, and use data to protect customer-first thinking. Others will integrate into pods and shape the full journey, using systems thinking to design one-to-one experiences at scale. Both groups carry the same DNA: empathy paired with curiosity about how AI can extend their reach.This structure becomes even more important in content. Generative AI can produce endless material, but personalization collapses if the output feels artificial. Lifecycle marketers bring the judgment required to keep content aligned with customer needs. They will be the people asking hard questions about tone, timing, and authenticity while still leveraging AI to handle scale. The combination of empathy and technical curiosity will keep campaigns human, even as agents flood the stack.Rebecca calls this quality “heart,” and she sees it as the non-negotiable element that AI cannot replicate. Lifecycle marketers carry responsibility for maintaining authenticity while still driving one-to-one marketing. Their role is not to fight against automation but to guide it toward outcomes that respect the customer experience.Key takeaway: Lifecycle marketers should sit at the center of every agentic org. Place technical lifecycle marketers in the dispatch layer to design activation rules that protect the customer. Embed strategic lifecycle marketers inside pods to architect journeys that scale with authenticity. Treat empathy as the operational safeguard, and give lifecycle marketers the authority to enforce it. That way you can use AI to expand capacity without sacrificing trust.Why Marketing Channel Specialists are FadingChannel specialists are facing a turning point. Rebecca explains that AI agents now handle many of the mechanical tasks that ...

Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.

Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   In today's episode, we have a special guest who does things a little different compared to the rest of us.    Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system.    If you're a seller looking to expand your audience, this episode is just for you!    Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu   Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu.    As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.

This week's guest taught me truly the importance of always providing an exceptional customer experience and having that front in mind all the time. She studied History and Geography prior to beginning her career as a Research Manager. She later went on to expand her skills in Business Development, relationship selling, consulting, as well as communications research and satisfaction. This week's guest also spend almost 13 years at Vision Critical, where she held roles in business development, account management and enablement, working her way up to Sr Director of Product Marketing where she continued to shine a spotlight on customer stories. Following Vision Critical, she went to Dooly, where I was so fortunate to work hand and hand with her and the Customer Success team to drive adoption, renewals, and expansion. Learning from a leader like her truly taught me the importance of Cross-Functional collaboration, a skill that I now consider one of my core strengths. Now, she continues to help customers lay a strong foundation to successfully scale startups. Without further ado, I couldn't be more excited to introduce one of my career mentors - Ellie Hutton. In this episode, we discussed:Great service skills from hospitality to SaaSTackling post-sales business challengesLessons from McDonald's on process optimizationUnderstanding customers through researchThe role of a GTM ring leaderBeing customer-readyPlease enjoy this week's episode with Ellie Hutton. ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Hot off the press from Calabrio's largest annual user conference, C3 in Dallas, comes the launch of Calabrio Workforce Intelligence - the next evolution of Workforce Management. With AI at the core, not bolted on, Calabrio Workforce Intelligence introduces capabilities like Predictive Actions, Agent Assist, and more to help organizations make smarter, proactive decisions at scale. In this episode, Magnus Geverts, VP of Product Marketing, explores the history of WFM and explains why Calabrio Workforce Intelligence is more than just an upgrade - it's the evolution that outpaces change and redefines the future of the industry.

In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman.We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy!00:00 Introduction & Career Journey03:11 The Importance of Operations in Demand Gen07:11 Customer-centric Growth Strategies15:33 Leveraging AI for Customer Success20:07 Attribution & Team Collaboration24:38 The Role of Brand in Marketing27:49 Product Marketing & Market Influence32:40 Defining Ideal Customer Profiles38:30 Marketing Strategies for AI Products39:24 Final Thoughts

Quel est le point commun entre sport, coaching et management ? Sophie, Group Product Manager et Elisa, Data Analytics Manager partagent comment s'inspirer du milieu du coaching sportif pour repenser l'approche du management d'équipes chez Decathlon. On parle de comment les rituels, la gestion des émotions et la définition des objectifs peuvent améliorer la performance des équipes Produit. Elles abordent également la manière dont l'échec peut être perçu comme une opportunité d'apprentissage et de croissance, tant pour les contributeurs individuels que pour les leaders d"équipes.Bref, un épisode sans tabous qui fait du bien

Recorded live at the Milwaukee Pipeline 2025 event, Leah Balto, Group Manager of Product Marketing at Milwaukee Tool, joins host Jay Goninen to walk us through Milwaukee's latest hand tool kits, explain how the team studies technicians in real-world settings to inspire smarter innovations, and share how Milwaukee Tool is investing in solutions that support technicians' long-term health.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Leah Balto, Group Manager of Product Marketing, Milwaukee ToolLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

Today's episode of the Punk CX podcast is with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch, the global CPaaS (Communications Platform as a Service) provider. Sophie joins me today to talk about why most brands build chatbots backwards, why success hinges on journey-led design, not tech-first thinking, how to design real conversational experiences and key pitfalls to avoid with AI assistants. This interview follows on from my recent interview – The value of hyperpersonalization and the state of CX – Interview with Greg Kihlström of The Agile Brand – and is number 553 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

Would you like to know how much Zoom paid to acquire the zoom.com domain before the IPO? Today Chad and Steve are talking with Niel Levonius, a high level professional first-call trumpet player in the SF Bay Area and also a tech vetern product marketer with expertise in the VOIP space. Currently launching his own group communication suite as VP of Marketing at Illumy, he previously was the Head of Marketing at Zoom for the Zoom Phone product line as well as Director of Product Marketing at RingCentral.As a musician Niel has traveled around the world to perform or record with many great musicians including Seal, Gladys Knight, The Temptations, The Four Tops, Zac Brown, Dee Dee Bridgewater, Pete Escovedo and many more. He's also the band leader of the Local Edition Jazz Orchestra and can currently be seen at Local Edition in San Francisco on Tuesday nights.Episode #41 of "Can I get that software in blue?", a podcast by and for peopleengaged in technology sales. If you are in the technology presales, solutionarchitecture, sales, support or professional services career paths then thisshow is for you!Our website: https://softwareinblue.comTwitter: https://twitter.com/softwareinblueLinkedIn: https://www.linkedin.com/showcase/softwareinblueMake sure to subscribe or follow us to get notified about our upcomingepisodes:Youtube: https://www.youtube.com/channel/UC8qfPUKO_rPmtvuB4nV87rgApple Podcasts:https://podcasts.apple.com/us/podcast/can-i-get-that-software-in-blue/id1561899125Spotify: https://open.spotify.com/show/25r9ckggqIv6rGU8ca0WP2Links mentioned in the episode:Local Edition Jazz Orchestra: https://localeditionjazz.comJazz Mass Trailer: https://www.youtube.com/watch?v=Ps6z9wIX4xAJazz Mass Apple music: https://music.apple.com/us/album/missa-iubileum-aureum-golden-jubilee-jazz-mass/1635023899Jazz Mass Spotify: https://open.spotify.com/album/7v0wudEKamUVFSo7rFdtC3?si=dOVHQopBTAC9w-CXhVTwGQIllumy Instant Messaging: https://www.illumy.comPacific Mambo Orchestra iii side Youtube: https://www.youtube.com/playlist?list=PLkjMxKti4MZjkRyngOUom6QVHS-fx5p0xPacific Mambo Orchestra iii side Spotify: https://open.spotify.com/album/1Hc67CbNiXKUAxVzHiWrwT?si=CADwc_KyRU6SQeCbBXDKHQD. K. Harrell Talkin Heavy Spotify: https://open.spotify.com/album/3B613bVZ4d0OVnJwRykrIo?si=77vGfvnkThy0d44ifK32Gg

This week Dan is joined by Liam Hindle Head of Product Marketing at MYOB to discuss their Accounting Industry Monitor report. We discuss what they found the best firms were doing in areas like talent retention and tech/AI. Links: MYOB Accounting Industry Monitor Report - Here Website: https://twodrunkaccountants.com.au/ Instagram: https://www.instagram.com/twodrunkaccountants/ Youtube: https://www.youtube.com/@TwoDrunkAccountants   Chapters 00:00 Introduction and Humor in Accounting 02:44 The Impact of COVID on Health Awareness 05:35 Overview of the MYB Accounting Industry Monitor Report 08:18 Talent Shortages in the Accounting Industry 11:05 Investing in People and Processes for Growth 13:52 Automation and Technology in Accounting Practices 14:56 The Importance of Client Engagement 17:07 Enhancing Client Onboarding Experiences 19:06 Navigating AI in Accounting 21:00 The Evolving Role of Accountants 22:49 Adapting to Technological Changes 23:37 AI Innovations in Accounting Software 26:30 The Future of Agentic AI 27:48 Practical Applications of AI in Accounting

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae's, to discuss how a stolen bottle of his mom's homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae's to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae's concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae's different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam's Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg's success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae's succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn't the End—It's the Shift: Even after investor lawsuits and the collapse of Tessemae's, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what's working, what's not, and where it's all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.AI isn't the future—it's being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.This episode unpacks how brands are finding wins and where the gaps still lie.Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketingTimestamps00:00 Triple Whale's AI and Moby Chat Overview04:00 How DTC Brands Use AI for Creative and Copy08:00 AI's Role in Strategy, Forecasting and Attribution12:00 Using MMM and Moby to Optimize Marketing Spend18:00 The Rise of AI Agents and Their Business Impact22:00 Who Owns AI in Organizations and How to Scale It26:00 How Brands Start Small and Scale AI Usage30:00 The Future of AI-Driven Marketing and Persistent AI AgentsHashtags#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?[00:06:00] - Can you unpack what your LinkedIn bio quote means: "A good platform is a good story and a good story is also a good platform"?[00:10:00] - Two-part question:In some ways this means that the company has to be at a certain level, right? Early stage startups aren't really gonna have ecosystems - is that something you look for in your next role?What is ecosystem? Break it down - what does ecosystem marketing entail, maybe your day-to-day or week to week of what that's like to be an ecosystem marketer?[00:17:00] - Let's talk about building a product marketing team in a global environment, multiple offices around lots of time zones. How do you approach that? How do you even think about that? And has anything changed in how you think about this coming out of Covid?[00:22:00] - What's one piece of advice that you wish you had earlier in your product marketing career? Or what would you wish you could go back and tell yourself 10, 15 years ago?[00:30:00] - What's inspiring you right now, outside of marketing, maybe outside of Canva?Want more insights from Indy? Check out her Sharebird Profile.Looking to connect? You can find Indy here on LinkedIn.

When is it really time to replace IT tools? In this episode of Ticket Volume – IT Podcast, we dive into the warning signs, triggers, and challenges that push organizations to switch IT software.Host Matt Beran sits down with Ignacio Harriague (Director of Product Marketing at InvGate), Linda Lenox (Program Delivery Director at Hall's Culligan Water), and Sandi Conrad (Advisory Fellow at Info-Tech Research Group) to uncover the pain points that drive tool replacement, how to secure budget, and the mistakes to avoid when choosing a new solution.Here's a sneak peek:The real pain points that push teams to switch IT tools.Why shadow IT emerges when tools no longer fit.How to articulate ROI and secure budget for new solutions.Common pitfalls in tool selection (and how to avoid them).What IT leaders should measure to prove value.Whether you're already considering a replacement or just want to recognize the early warning signs, this episode is packed with practical insights for IT leaders navigating tool change.Don't forget to like, subscribe, and share your thoughts in the comments! When did your team realize it was time to replace an IT tool?#replaceittools #switchittools #itleadership #itsm #servicemanagement #itsolutions #itpodcast #ticketvolume

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.

In this episode of the Boardroom Beauty Podcast, host Lydia Drakeford interviews Roxana Ontiveros, a Senior Product Lead at Topicals. They discuss Roxana's journey from being a first-generation college student to a leader in the beauty industry, emphasizing the importance of centering community, innovation, and impact in her leadership. Roxana shares her thought leadership in product development, the significance of diversity in leadership, and her passion for creating inclusive beauty products. Chapters00:00 Introduction to Roxana Ontiveros02:56 Self-Care and Community Engagement05:15 Navigating Identity and Leadership09:53 Academic Achievements and Early Ambitions14:16 Transitioning from Law to Beauty16:37 Cultural Identity in Leadership19:19 Product Development at Topicals22:57 Innovation and Consumer Needs in Beauty26:24 Diversity and Inclusion in Product Development30:16 Fun Product Recommendations Hosted on Acast. See acast.com/privacy for more information.

matt wan and joshua desabris—co-founders of set and previously momentous—join sean to unpack how set is reimagining nicotine pouches as tools for focus and performance. they explore how creatine shifted from a “gym bro” staple to a mainstream supplement, and how set is aiming to do the same for nicotine. along the way, they break down what went wrong at momentous, what they're doing differently this time, and why discipline, deep customer insight, and ruthless focus are the secret sauce.

Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here's my interview with Alicia Berry (Executive Producer at Niantic Spatial) & Asim Ahmed (Head of Product Marketing at Niantic Spatial) that was conducted on Thursday, June 12, 2025 at Augmented World Expo in Long Beach, CA. Check out their announcement blog posts including "Niantic Spatial and Snap's Multi-Year Strategic Partnership to Build AI-Powered Map" as well as "Niantic Spatial Joins Khronos Group to Advance Geospatial AI and 3D Standards" (mentioned in my latest interview with Neil Trevett, as well as "Meow Wolf and Niantic Spatial Announce Plans to Explore an Expansion of the Meow Wolf Universe". Also be sure to check out my interview with Keiichi Matsuda about Liquid City's Parabrains system that Niantic Spatial was using in their VPS guided tour demo they were showing at AWE. And you can also see more context in the rough transcript below. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

What makes customers choose your business over countless alternatives? After a recent trip with my 16-year-old daughter, I had a powerful reminder for you and your business so it will ACTUALLY be successful.

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we're going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies. To help me discuss this topic, I'd like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn't just interesting—it's essential. Resources RTB House: https://www.rtbhouse.com https://www.rtbhouse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company