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Closing the CX Gap with the Help of Artificial Intelligence Shep interviews Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. They discuss the top AI trends shaping customer experience and transforming contact centers. This is based on Michele and Shep's recent webinar that featured 10 trends. CLICK HERE to enjoy the full webinar. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What does "AI first" mean in customer experience? How can businesses maintain a human-centric approach while integrating artificial intelligence in customer service? How does AI help streamline workflows for customer service agents? Why is it important for companies to keep humans involved in designing AI systems? How can agentic AI improve customer interactions and resolve issues more efficiently? Top Takeaways: AI has advanced to the point where we can use it to take actions and complete workflows. It not only understands what customers say and provides answers, but it can also complete tasks like sending a package or updating an account. Shep and Michele share five AI trends that shape the future of customer experience and contact centers. Trend #1: AI first, but it doesn't mean AI only. Companies use AI to get quick answers or to resolve issues quickly. But this doesn't mean eliminating human customer support. It means that when things get too complicated or tricky for AI to handle, human agents can step in to make sure the experience is personalized and complete. Trend #2: Human-Centric AI. 72% of customers say that they've experienced AI and automation benefits. Technology must be designed with humans at its center to truly understand and address human needs while empowering both customers and agents. Trend #3: Agentic AI. Agentic means artificial intelligence that can use language to take action autonomously. To put it simply, the system can take the customer's data, determine what needs to be done, and complete the task without human intervention, allowing humans (employees) to focus on more important and complex issues. Trend #4: Experience Memory. AI can help companies not just remember who their customers are, but also their problems, preferences, and relevant details of past interactions. Trend #5: AI Observability. Don't invest in something you can't measure. Success isn't just about using as much new technology as possible. It is about seeing real results like smoother processes, happy employees, and satisfied customers. LAMs, or Language Action Models, help AI move beyond data analysis. They interpret the language, determine the intent, and act accordingly. They streamline agents' workflows by automating repetitive tasks and integrating multiple systems, so agents spend less time juggling multiple tabs and focus more on interacting with customers. There is a 40% gap between what companies think their service is like and how customers actually feel about the experience. Companies need to listen to their customers, get real feedback, and invest in people and technologies to close the gap. Plus, Michele discusses more stats on AI-powered experiences that can help you enhance customer satisfaction and streamline business operations. Tune in! Quote: "When we say AI first, we don't mean AI only. It means you start with artificial intelligence to help resolve customer issues, but it's not the only solution." About: Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. She is an expert in AI-powered analytics and customer experience, transforming contact centers and delivering customer-centric results. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today on the Salesforce Admins Podcast, we talk to Laura Pelkey, Director of Customer Security Communications & Engagement, and Kylie McKlveen, Director of Product Marketing at Salesforce. Join us as we chat about how admins can level up the security of their orgs using a simple framework for understanding security in Salesforce. You should subscribe […] The post From Invisible to Intentional: A Practical Way Admins Can Approach Salesforce Security appeared first on Salesforce Admins.
In this special on-location episode of the Know Zone podcast, Caroline Massey, Social Media Specialist at Classic Vacations®, takes listeners behind the scenes of the Marketing team's annual in-person meeting at Garza Blanca Resort & Spa Los Cabos.From destination insight shared by the resort's General Manager to forward-looking conversations around travel trends, branding, and advisor-facing resources, the episode offers a well-rounded look at what is shaping travel marketing today.Hear from: • Arturo Esponda, General Manager, Garza Blanca Resort & Spa Los Cabos• Quinn Embry, Senior Marketing Manager, Classic Vacations• Jill Martin, Graphic Designer & Creative Lead, Classic Vacations• Macey Cruz, Account Manager, Product Marketing, Classic Vacations• Gabrielle Obligacion, Account Manager, Product Marketing, Classic VacationsThis episode delivers actionable marketing takeaways, destination perspective, and expert insight designed to support how travel professionals sell and promote travel.
Text us your questions and thoughts!What's Next for Customer Success in 2026? That's the question we're answering today.Welcome back to another PowerUp Masterclass in partnership with our friends at Gainsight where we're going beyond the Pulse Europe conference recap and into what really matters: where Customer Success is heading in 2026.Together with Tori Jeffcoat, Director of Product Marketing at Gainsight, we're unpacking the biggest trends and ‘aha' moments from Europe's leading CS event, and sharing our predictions for the year ahead.You'll walk away knowing:Why AI adoption is lagging and how teams are gearing up for agentic successHow CS is becoming a revenue driver through better post-sale visibilityWhat's actually working in digital-scale strategies right nowWhat CS, Product, and Revenue leaders should prioritise nextThis is your chance to turn Pulse's key takeaways into your 2026 game plan. Grab your notebook and tune in. FeaturingTori Jeffcoat, Director of Product Marketing at GainsightMarija Skobe-Pilley, Founder, Women In Customer Success
Switching into product can feel like a one-way door, especially if you're already successful in another function. But for Michael, the path from product marketing to product management wasn't a leap of faith, it was a series of low-risk experiments, relationship-driven conversations, and intentional “spikes” he could bring to the PM role.In this episode of Supra Insider, Marc Baselga and Ben Erez sit down with Michael Chen (former PMM at LinkedIn, Slack, and Asana; now a PM at DoorDash) to break down exactly how he made the transition from marketing into product, and what made it work. They unpack the fears people don't say out loud (title cuts, failing publicly, losing social capital), why internal moves are often more about timing + business need than a single ask, and how to frame the whole process as an exploration rather than a high-stakes bet.Michael also shares how his go-to-market and storytelling background has become a real product advantage, especially in areas like pricing & packaging, subscription tiers, and helping customers “see and believe” the value before they ever click buy. If you're a PMM, marketer, or operator who wants to become a builder, or a PM who wants stronger GTM instincts - this episode is a practical blueprint.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
Is it possible for IT professionals to remain technical when moving into roles that expand influence, scale, and reach? Matt Starling, Senior Director of Product Marketing at Ekahau and co-founder of the WiFi Ninjas podcast, joins Alexis and Kevin to share how your career can evolve beyond on-call operations without losing the technical core. His... Read more »
Is it possible for IT professionals to remain technical when moving into roles that expand influence, scale, and reach? Matt Starling, Senior Director of Product Marketing at Ekahau and co-founder of the WiFi Ninjas podcast, joins Alexis and Kevin to share how your career can evolve beyond on-call operations without losing the technical core. His... Read more »
Medical necessity sits at the intersection of clinical judgment, coverage policy, and payer scrutiny, and on this episode Stuart Newsome, VP of RCM Insights, unpacks what it really means. Joined by Viveka Jagadeesan (Enablement Manager), Lindsey Nelson (Director of Product Marketing), Christina Harkins (Senior Revenue Cycle Manager), and Angie Adams (VP Clinical & Patient Engagement), the group explores Medicare error data, CERT audits, recoupment risk, NCD vs. LCD nuances, and how AI-driven policy intelligence can support medical necessity on both the front and back end of the revenue cycle. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketing leader Christine Jennings to discuss why today's marketers can no longer afford to be AI novices and how to use technology as a partner rather than a replacement.Christine shares her insights on navigating the "sea of sameness" in B2B content, the power of bite-sized video, and why real-world community events are making a massive comeback.Topics discussed in this episode:The AI Mandate: Why every team member, regardless of role, needs to dive in and experiment with AI tools immediately.Balancing Speed and Soul: How to utilize AI for workflow efficiency while keeping critical human thinking at the core of your storytelling.Validating Your Message: Moving beyond prompts by using real sales calls and marketing metrics to ensure your story resonates with humans.Video Strategy: The shift toward "snackable" bite-sized video content to capture attention in a crowded digital space.Future Trends: Why in-person events and community-driven experiences are predicted to rise in the next 6 to 12 months.About the Guest: Christine Jennings is a product marketer at heart with a passion for storytelling in the age of technology. With a career spanning the rise of SaaS, cloud computing, and mobile apps, she now leads the team at DTN, a company dedicated to feeding, fueling, and protecting the world. Christine focuses on blending AI innovation with human-to-human connection to drive impact.Connect with Christine on LinkedInVisit DTNText us what you think about this episode!
Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop
Does the outdoor industry overindex on brand? Alex Maier, President of OnWater, joins the show to challenge one of the outdoor industry's biggest assumptions: that brand marketing alone drives growth. Drawing from his experience in SaaS and outdoor, Alex breaks down why product marketing is the missing link for many brands, how listening to customers actually fuels innovation, and what outdoor companies can learn from software when it comes to adoption, retention, and trust. We unpack the difference between brand and product marketing, why emotion still matters in utility-driven storytelling, and how ignoring customer pain points leads to "zombie brands." About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Welcome to the award-winning FCPA Compliance Report, the longest running podcast in compliance. In this episode, Tom welcomes, Daniel Zmak, Senior Director of Product Marketing at Diligent to discuss the evolving landscape of compliance. They explore the importance of modernizing compliance practices, addressing challenges like fragmentation and fatigue, and leveraging AI and technology to enhance efficiency. Key topics include the compliance maturity journey, connected compliance, and strategies for improving governance and oversight. With actionable insights and practical advice, this session aims to guide compliance professionals through the dynamic changes in the field. Highlights Include · Highs, Lows, and Surprises in Compliance · Compliance at an Inflection Point · The Compliance Maturity Journey · Fragmentation and Fatigue in Compliance · Connected Compliance: The Concept, Benefits and Future · AI in Compliance: Opportunities and Challenges · Dynamic Compliance Programs Resources Daniel Zmak on LinkedIn Diligent Website Tom Fox Instagram Facebook YouTube Twitter LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
In this episode of Hustle Inspires Hustle, Alex Quin sits down with Brandon Travin, Director of Sales and Partnerships at Resident.com, a legacy luxury lifestyle publication founded by his father in 1988. Brandon shares how he helped transform the brand from a print-focused magazine into a modern, digitally dominant media company with a domain authority of 70. They discuss the power of SEO, personalized brand partnerships, email marketing, luxury events, and leveraging AI in content. Brandon emphasizes the value of storytelling, long-term relationships, and meeting clients where they are. The episode also highlights the importance of combining tradition with innovation while staying true to brand values in the fast-evolving luxury media space.Episode Outline:[00:00:00] Intro and welcome[00:01:30] Brandon's background and Resident.com origin story[00:05:45] From local paper to global luxury publication[00:09:10] Family legacy and media industry roots[00:12:00] Brandon's digital transformation strategy[00:16:50] Growing Resident.com's domain authority to 70[00:19:20] Balancing print and digital[00:22:00] Focus on travel, real estate, fashion, dining[00:25:45] Brand activations, events, and client strategies[00:29:30] High-profile covers, celebrity features[00:32:10] The power of storytelling in luxury branding[00:36:15] Leveraging AI and multilingual content[00:41:30] Sales wins and in-person dealmaking[00:43:45] Brandon's values and how he wants to be rememberedWisdom Nuggets:Legacy Can Fuel Innovation: Brandon Travin didn't just inherit a company—he brought it into the digital age, using Resident.com's trusted legacy as a launchpad for tech-driven growth.SEO is a Long Game: Achieving a domain authority of 70 in under three years came from consistency, content upgrades, and leveraging the strength of the Resident.com domain.Print Still Has Power, But Digital Scales: Print remains a high-touch brand tool, while Resident.com drives scalable traffic and conversion—showing how modern media needs both.Sell With Purpose, Not Pressure: Brandon highlights that listening deeply to client goals and customizing media plans around their KPIs builds trust and long-term wins.Meet Clients Where They Are: From targeted email campaigns to luxury events and global SEO visibility, Resident.com's success lies in reaching audiences across every relevant channel.Power Quotes“It doesn't always have to be money—you don't always need to make something out of the relationship.” - Alex Quin “Luxury is personal. You gotta meet clients in person.” - Brandon Travin “I want Resident.com to be the go-to for luxury in every major city.”Connect with Brandon:Instagram: (https://www.instagram.com/brandon.travin)Linkedin: (linkedin.com/in/brandontravin)Resident Magazine Website (https://resident.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's guest is Chris Joynt, Director of Product Marketing at Securiti. Securiti is a leader in AI-powered data security, privacy, and governance across hybrid and multi-cloud environments. Chris joins Emerj Editorial Director Matthew DeMello to explore why trust in data remains the defining challenge for AI in financial services, and how institutions can modernize their architectures to enable safe, compliant, and scalable AI adoption. Chris also breaks down the practical workflows that reduce regulatory and cyber risk — mapping data flows, classifying unstructured data, preventing shadow AI — and shows how stronger governance ultimately accelerates ROI by enabling faster, more reliable AI deployment across the enterprise. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by Securiti.
“…A successful agentic enterprise deployment means each of your departments are fundamentally different,” Salesforce's SVP of Product Marketing for AI Sanjana Parulekar says, as she joins Bloomberg Intelligence Senior Technology Analyst Anurag Rana to unpack what it really takes to scale Agentic AI beyond pilots: getting data AI-ready; adding context and governance; blending deterministic workflows with LLM reasoning via hybrid reasoning and monitoring cost and quality with observability tools. They also cover voice agents, cross-agent orchestration with MuleSoft Agent Fabric, model flexibility, change management, and real deployments.
Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.More from this convo...Why product marketers are the "purest form of marketing" (but tech ruined it) • The CPG lesson that every SaaS company needs to learn • How AI is making "can we build it?" irrelevant • Why your messy GTM isn't a lead problem—it's a foundation problem • The Cheerios brand manager approach to product marketing • How tech companies segmented marketing into irrelevance • The brutal truth about connecting PMM work to revenue • Why early-stage companies are PMM paradise • The "small wins" strategy for proving PMM value • How to sell yourself internally (when founders don't get it) • Why more ads won't fix your broken positioningTimestamps 00:00 Introduction & First Redheaded Guest01:00 Guest Introduction: Garrett Jestice, Prelude Founder02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "Purest Form of Marketers" But Not Today's Definition03:00 The CPG Background: Cheerios at General Mills04:00 Brand Managers as General Managers04:30 CPG vs. Tech: Where the Real Risk Lives05:00 AI Shifting Risk from Building to Selling06:00 The Minneapolis Connection07:00 Physical Products vs. Digital "Ones and Zeros"09:00 The Segmentation Problem in Tech Marketing11:00 Product Team vs. Marketing Team Divide13:00 Why Founders Don't Understand PMM15:00 The Language Barrier with Engineering Founders17:00 Building in Public & Personal Branding19:00 Rapid Fire Round Begins21:00 Worst Marketing Advice Stories23:00 Budget Allocation Debates25:00 The AI Hype Cycle Discussion27:00 Personal Branding for PMMs29:00 The Newsletter Renaissance31:00 SEO in the AI Age33:00 Career Journey: CPG to SaaS35:00 Founding Prelude Agency37:00 Early-Stage Company Focus39:00 The Foundation Problem in GTM41:00 Working with Founders Who Don't Get It43:00 Getting Wins in Their Language (Revenue)45:00 Connecting PMM Work to Revenue47:00 Small Wins Strategy49:00 Messy GTM Execution Fix50:00 Channels vs. Foundations51:00 How to Sell Consulting Internally52:00 Closing & Where to Find GarrettHosted on Ausha. See ausha.co/privacy-policy for more information.
In this UC Today interview, host Kieran Devlin speaks with Brad Hintze, Executive Vice President of Global Marketing, and Joel Mulpeter, Senior Director of Product Marketing at Crestron, about how meeting room technology is redefining collaboration in the hybrid era. Together, they explore how intelligent AV, AI-driven systems, and thoughtful design can turn meeting spaces into seamless, human-centred environments that enhance company culture and trust.Hybrid work may be here to stay, but creating truly inclusive collaboration experiences remains a challenge for IT and AV leaders. In this lively discussion, Crestron's Brad Hintze and Joel Mulpeter explain how the company is helping organisations bridge that divide — making technology an enabler of culture, not a barrier.Key highlights:
What happens when product teams operate in markets where failure isn't an option? In this podcast hosted by iDonate VP of Product Nacho Andrade, Propel VP of Product Marketing Tom Shoemaker explores how teams build high-quality physical products in complex, high-stakes environments. He digs into the realities of PLM, quality management, commercialization, and the rising role of AI across hardware and medtech. The conversation offers a grounded look at collaboration, learning, and delivering reliable products when the margin for error is razor thin.
Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn't, and what's next.Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle.View the Report: triplewhale.comWhat's inside:Why new customers made up 48% of BFCM revenue — and what that means for retention nowTikTok's surge: ROAS up 28%, CPMs down 30% — here's why brands shiftedGoogle and Meta platform breakdown: who won, who lost, and who overchargedWhat Triple Whale's real-time BFCM Live dashboard revealed in secondsHow Mobi AI became the virtual teammate nearly 50,000 brands relied on mid-saleIf you're a DTC marketer, growth lead, media buyer, retention strategists, or anyone planning for 2026 Q4, this episode is a must listen.Timestamps00:00 BFCM early surge and overall sales performance02:00 New vs returning customer trends and major revenue drivers04:00 Rising ad costs and platform efficiency shifts06:00 TikTok, AppLovin and alternative channels gaining traction08:00 Email and SMS insights from post-purchase data10:00 Meta and Google cost changes and ROAS movement12:00 Diversification and placement performance on major platforms14:00 Category winners and unit economics16:00 Shopify outage and real-time data advantages18:00 How brands used Moby AI for BFCM decision-making20:00 Top lessons for brands heading into 2026Hashtags#DTC #TripleWhale #BFCM2025 #EcommerceMarketing #DigitalAdvertising #MetaAds #GoogleAds #TikTokAds #Attribution #MarketingData #AIForMarketing #MobyAI #Shopify #PerformanceMarketing #OmnichannelMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:
Since 2017, Descartes has conducted an annual benchmark survey of global transportation professionals to identify the strategies, tactics, and expectations for the industry. In this episode, Mike Hane, Director, Product Marketing at Descartes shares some of the key findings and takeaways from this year's report. Podcast version (click to play): The post [Video] Insights From Descartes' 2025 Transportation Management Survey appeared first on Talking Logistics with Adrian Gonzalez.
Today I'm joined by Kim Saylor, Senior Director of Product Marketing at CDK Global. We break down why younger customers choose service providers based on online reviews, how AI is reducing wait times in service, and why mobile service is becoming a premium convenience buyers will pay for. Kim also explains how recalls create real service opportunities and how dealers can better educate customers. This conversation is full of actionable strategies for adapting to Gen Z expectations. This episode is brought to you by: 1. OPENLANE - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ http://openlane.com/cdg 2. vAuto - As the industry's premier provider of end-to-end inventory management solutions, vAuto gives every dealer—from a single point store to the largest groups—the data, insights and tools they need to maximize returns from the new and used vehicle inventory investments. Known for its game-changing inventory management innovations, vAuto provides AI-powered predictive data science to help dealers see their future and consistently make the right, ROI-minded decisions with every vehicle they appraise, acquire, price and retail. Visit @ https://www.vauto.com for more details. 3. CDK Global - Dealers—big news. CDK just leveled up their CRM in a massive way. We're talking next-gen AI baked right into your daily workflow: Automatically following up with internet leads, surfacing buyer insights, and giving you instant AI-generated summaries of every customer interaction—no more digging through notes. And CRM Video is here. Record, send, and track personalized videos to customers—all inside the CRM. Check out the AI enhanced CDK CRM: Visit @ https://www2.cdkglobal.com/l/146251/2025-11-24/3fy2v4 Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership's social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://www.cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://www.cdgguest.com Topics: 00:49 The Importance of Fixed Operations 02:37 Service Shopper Study Insights 03:53 Gen Z Loyalty and Communication Preferences 06:48 Mobile Service Trends and Dealer Recommendations 15:28 The Role of AI in Service Departments 25:14 The Impact of Recalls on Dealerships 29:46 Conclusion and Final Thoughts Car Dealership Guy Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
In this episode, Alex Quin sits down with Christian Pombo of Creative Real Estate Deals to unpack how he moved over $20 million in off-market real estate deals in the past year using creative finance strategies. From his start in pre-med to becoming a wholesale dealmaker, Christian shares actionable insights on wholesaling, sub-to deals, seller finance, and how he built a community of over 500 investors in a thriving paid WhatsApp group.Episode Outline:[00:00] Intro & High School Roots [03:00] How Christian Pivoted from Pre-Med to Real Estate [05:50] Early Real Estate Influences in His Family [08:15] Real Estate Seemed "Played Out" at First [10:30] Why Wholesaling and Creative Finance Clicked [13:15] Sub-to vs Seller Financing Explained [18:50] Recent $400K Deal Example in Homestead [23:00] Objections Sellers Have About Sub-To [27:20] Off-Market vs On-Market Property Deals [33:30] Why Most Realtors Don't Know About Creative Finance [38:00] The Importance of Problem Solving in Real Estate [43:45] Cherry-Picking the Best Deals [47:50] Importance of Buy Box and Market Familiarity [51:30] Creative Financing Example from Hialeah Purchase [55:10] Foreclosures Are Up: Here's Why [59:00] Building the WhatsApp Group & Helping New InvestorsWisdom Nuggets:Creative Financing Is a Problem Solver: Creative finance isn't just about strategy—it's about finding ethical ways to solve real problems. When banks say no, these methods can create win-win scenarios for both investors and distressed property owners.Sellers' Situations Dictate the Terms: Forget falling in love with the kitchen layout—real estate investing success comes from understanding the seller's situation. The better you grasp their challenges, the better your chances at structuring a mutually beneficial deal.Build Your Buyer List Before the Deal: Don't wait until you have the contract to look for a buyer. Build a community—like Christian's WhatsApp group—so when the right deal lands, it moves quickly.Long-Term Financing Buys Time and Options: In creative finance, the longer the financing terms, the better. It gives investors the breathing room to hold, refinance, or cash flow without pressure.Relationships Drive Revenue: Speed and communication are important, but nothing replaces trust. Christian attributes much of his success to in-person networking and repeat business from buyers who trust his word and deal quality.Power Quotes“I sell good deals, but I buy great deals.” - Christian Pombo"I'm raising gentlemen." - Christian PomboConnect with Christian:Instagram: (https://www.instagram.com/pomborealestate)Instagram: (https://www.instagram.com/creativerealestatedeals)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Medical necessity sits at the intersection of clinical judgment, coverage policy, and payer scrutiny, and in this episode Stuart Newsome, VP of RCM Insights, unpacks what it really means. Joined by Viveka Jagadeesan (Enablement Manager), Lindsey Nelson (Director of Product Marketing), Christina Harkins (Senior Revenue Cycle Manager), and Angie Adams (VP Clinical & Patient Engagement), the group explores Medicare error data, CERT audits, recoupment risk, NCD vs. LCD nuances, and how AI-driven policy intelligence can support medical necessity on both the front and back end of the revenue cycle.
On this episode of Embracing Erosion, Devon sits down with Molly Chapman, Senior Associate of Product Marketing at Apax Partners. Molly's career spans both agency and in-house roles across industries like travel, and financial services — from shaping campaigns at STA Travel, to leading product marketing and GTM strategy at Moorepay, and now advising a diverse portfolio of companies within one of the world's leading private equity firms.In their conversation, they discuss how she guides portfolio teams without owning their strategy, what product marketing looks like in a PE context, and how the discipline itself is evolving — both inside traditional tech companies and beyond. Enjoy the conversation!
Gayathri Krishnamurthy, Head of Product Marketing at Level AI, explains how AI is beginning to use data differently from previous versions and how the rate at which it's capabilities are expanding is exponential, but how despite this, the emerging technology is still not without its drawbacks...Hear the full conversation in a first-ever "live" episode of The Action Catalyst.
In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.For more information on AI and product marketing workflows, read Prashant Sridharan's article “How I Use Claude To Build Launch Plans From Chaos“.All rights reserved. © Product Marketing Hive.
Everyone is rushing into AI, but few teams are preparing their data well enough to truly benefit from it. This episode features a recorded session from Thrive 2025. Guest host Anthony Onesto, VP of Platform and Product Marketing at 15Five, sits down with Nelson Spencer, Founder & CEO of efora, to discuss the data foundations HR needs before bringing AI into daily work. Nelson explains how large language models function and how centralizing data can help HR shift from reactive reporting to forward-looking insights. If you want AI to support faster decision-making and better performance outcomes, this session gives you a clear place to start. Join us as we discuss: (00:00) Meet HR Superstar: Nelson Spencer (03:18) Large language models explained simply (04:35) Why data quality matters for AI (07:22) Bringing scattered HR data into one system (13:48) The biggest mistake teams make with AI adoption (19:10) Using AI for predictive insights (21:23) First steps to build a strong data foundation Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/ Download 15Five's HR Outcomes Playbook: https://www.15five.com/ebook/hr-outcomes-playbook-unlocking-the-true-business-value-of-hr/?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2_2023_Podcast_CTAs&utm_content=HR For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Nelson Spencer's LinkedIn - https://www.linkedin.com/in/nelsonspencer
This week, Traci connects with Renaud Delaquis, Head of Product Marketing at Coastline Academy, the nation's largest driving school scaling across 500+ cities.Spoiler alert: What if your biggest hiring problem was actually a revenue problem in disguise?When Renaud noticed a tiny dip in quality metrics—just 1%—he could've ignored it. Instead, he discovered something most marketing leaders never see: the direct correlation between who you hire and what your customers experience. That realization led him to partner with recruiting and completely rethink how Coastline attracts, screens, and retains driving instructors.What We Cover:– The moment a marketing leader realized recruiting was his problem too– Why a 1% quality drop led to an entirely new hiring system– How to find people who don't know they want the job– The personality trait that actually predicts success (and it's not what you think)– Turning your best employees into organic brand ambassadors– Making the business case to leadership with numbers that stick– Why happy employees are literally your greatest productKey Quote:"The best product that you have are happy employees. When you invest in your best product, your employees, all of your other products will totally start to rise to the occasion." – Renaud DelaquisConnect with Renaud Delaquis:Website: https://www.instagram.com/coastlineacademy Instagram: https://www.instagram.com/coastlineacademyFacebook: https://www.facebook.com/coastlineacademyYouTube: https://www.youtube.com/channel/UCPruykTxAWpwh8i1GK-U1kATikTok: https://www.tiktok.com/@coastline.academyRenaud on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/Connect with Traci here:https://linktr.ee/HRTraciDisclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
My guest this week is Rachel Sterling, Chief Marketing Officer at Identity Digital.Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital's portfolio of top-level domains.Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.From shaping how some of the world's most iconic platforms connect with audiences to now redefining digital identity, Rachel brings a unique perspective on marketing's evolving role in culture and technology.And here's something I just discovered—Rachel is the only person to have served as Head of Product Marketing at both Instagram and Twitter.
The Action Catalyst unites several of its esteemed alumni; Anya Cheng, founder and CEO of Taelor, Dave Brown, Founding Partner at Southwestern Consulting, Dr. Amy D'Aprix, President and Founder of Lifebridge Strategies, and newcomer Gayathri Krishnamurthy, Head of Product Marketing at Level AI, for it's first ever "live" episode, from City Winery in Nashville, and a panel discussion on harnessing the growing power of AI without using the human touch. Each guest shares their unique perspective on AI's limitations and pitfalls, how to blend technology with humanity, potential use cases and opportunities, and where we go from here.Mentioned in this episode:Get 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelorGet 10% OFF Taelor gift cards right now using promo code PODCASTGIFT at Taelor.styleTaelor
How industrial marketers can use product marketing to drive real sales momentum. What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results? In this episode, Gorilla 76's Peyton Warren and Allen Fennewald sit down with Kelly Cicconi Battaglini — a 13-year product marketing leader at Phoenix Contact — to break it down. You'll learn how to: - Influence sales, even when it feels out of reach - Align marketing and sales through incentives and collaboration - Energize your distributors and channel partners - Craft value propositions that stick - Launch (or relaunch) products that actually move the needle - Manage internal approvals and stakeholders without getting stuck - Adapt big-team strategies for small-team success Whether you're launching a product, supporting sales or managing distributor relationships, this episode is packed with practical advice you can apply right away. RESOURCES
Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline.Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.Here's what we cover:The “bottom of the pyramid” for PMM: market context, competitive landscape, and VOCHow PMM focus shifts by product stage, from finding fit to scaling mature linesDesign partners vs customer advisory boards, and when to use eachRecurring PMM deliverables that create visibility and influence across the orgWhere PMM should sit and how KPIs shift under Product vs CMO vs CEOWhy PMM fuels customer marketing and tight alignment with Sales and CSDebunking the “PMM = messaging at the end” misconceptionMaking marketing intentional: tie every output to a clear goal and buyer needPractical ways to gather customer insight fast without boiling the oceanThe PMM to CMO trend and what makes product marketers strong marketing leadersKey Links:Guest: Kim Winter: https://www.linkedin.com/in/kim-winter/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? A quick rating or review helps new listeners find the show.
Breaking Free from Data Normalization: A Smarter Path for Security TeamsTraditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.Rethinking How Analysts Work with DataCory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst's job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl's new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.From Data Chaos to Analyst EmpowermentThis shift isn't just technical—it's cultural. Instead of treating SOC analysts as passive alert closers, Crogl's model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.Efficiency with IntelligenceWallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.At its core, the conversation highlights how removing the barriers of data normalization can redefine what's possible in modern security operations.Watch the full interview: https://youtu.be/Kx2JEE_tYq0Learn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTCory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglPress Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.htmlForbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCHAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Have you ever felt like your team is stuck in a loop of tasks and transactions?In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process.We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from systems of record to systems of action and growth.Daniel gets real about AI, agentic workflows, and how tech isn't replacing humans—it's freeing them. This conversation cuts straight to the core: giving your team time back so they can build relationships, not just check boxes.If you're a property management leader wrestling with how to grow while staying human—this one's for you.Grab your coffee. Lean in.Enjoy the show.Like this episode?Subscribe for more conversations on Multifamily, PropTech, and Leadership.
What if the “perfect” marketing career path doesn't exist? Tamara sits down with Harvey Lee, a marketer who's done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume and why most marketers are climbing the wrong ladder. And, what does it mean to define success? He breaks down the difference between acquisition and alignment, how to find your transferable niche without boxing yourself in, and why the smartest marketers stop waiting for permission and start leading with action. If you've ever felt behind, burned out, or boxed in by your job title, this episode is a must-listen. Harvey's advice will help you build a career that fits you…not the other way around. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Harvey: LinkedIn: https://www.linkedin.com/in/mr-harvey-lee/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Today on the Salesforce Admins Podcast, we talk to Laura Pelkey, Director of Customer Security Communications & Engagement, and Kylie McKlveen, Director of Product Marketing at Salesforce. Join us as we chat about a simple framework for thinking about security in Salesforce and what you can do to protect your org. You should subscribe for […] The post Salesforce Security Made Simple with Invisibles, Configurables and Enhanceables appeared first on Salesforce Admins.
Beverly W. Jackson, VP of Brand and Product Marketing at Zillow, joins the show to discuss her mastery of brand storytelling. She explains the critical difference between data and insights, and how Zillow uses culture and emotion, not just search, to connect with consumers. Beverly provides agents with a tactical, step-by-step guide to developing their personal brand, from selecting the right gear and platforms to using their vulnerability and lived experience to attract clients. Connect with Beverly on LinkedIn. Kits to get started: This kit has everything you need: microphone, phone stabilizer, LED light and more for under $200. If you have a bit more to spend, this is another great option, with everything you need for less than $900. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation's largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company's marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing. Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
B2B content doesn't have to be boring. Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
As Global Vice President of Product Marketing at UiPath, Yiannis leads a multidisciplinary team focused on bringing Agentic AI and […]
On this week's episode of "The Marketing Stir", Brian Phillips, Director of Product Marketing at HP joins Ajay and Vincent to discuss the importance of authenticity, how HP measures success in marketing campaigns, and how to keep up with a fast-paced tech industry.
“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you'd think - it's more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsaying, Natalija Pavic, Product Marketing Leader at KIBO Commerce, spends the rest of the pod on smart advice and practical ways to think about a path to take early advantage of this new era of commerce.
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon offers something rare—a chance to learn from peers facing identical challenges, build practical skills, and remember that even in a technical industry, it's humans talking to humans. CyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas GUEST:Gianna WhitverCo-Founder & CEO, Cybersecurity Marketing Society | Cybersecurity GTM Industry Resource | Cybersecurity Marketing | Bees & Cybersecurity | Podcast Host | Community | (I like to build things & laugh a lot & tell jokes)Maria Velasquez
I did an interview with Alicia Berry, Executive Producer at Niantic Spatial, and Asim Ahmed, Head of Product Marketing at Niantic Spatial, at Snap's Developer Conference of Lensfest about their latest Project Jade Spectacles demo. See more context in the rough transcript below. https://twitter.com/tweetsfromasim/status/1981830288771887606 This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality
Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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