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What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Bill Schneider and Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Bill Schneider and Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, Florida. They unpacked everything they took away from the event: the conversations that stuck, the moments that shifted how they think about Passetto, and the stuff that made them want to flip a table.What we cover:Why showing up in person hits completely different and how four days in Florida generated more strategic clarity than months of Zoom callsThe AI use cases that actually impressed them (and why most AI content is a race to the bottom)What Gaetano DiNardi and Jess Cook taught them about content, programmatic SEO, and why volume without expertise is killing small companiesThe Mojo PMM demo that made them rethink product marketing enablement entirelyWhy attribution is still the default answer to "how do you measure marketing" and why that's a problemThe ex-Amazon CMO who said marketing doesn't need to do more, it needs to stop leaking revenue (and what that means in practice)The light bulb moment about what Passetto customers actually need help with (hint: it's not just the analytics)Their live appearance on the Notorious B2B show and some light beef that turned into a fun conversationRaw, unfiltered, and recorded before Carolyn had to catch her flight.
This episode of Hustle Inspires Hustle features Cata Balzano, entertainment journalist and media professional currently contributing to The Hollywood Reporter. Cata shares her evolution from a college student on a medical track to building a respected name in journalism, starting with The Miami Herald and expanding into international coverage across Europe.She opens up about her five years abroad in London, France, and Rome, how heartbreak and depression reshaped her priorities, and how therapy, discipline, and education helped her rebuild. Cata also breaks down the financial realities of media, learning to negotiate her value, quitting toxic environments, and how confidence created major opportunities—including writing for Variety and covering global events like the Super Bowl and Bad Bunny's residency.Episode Outline:[00:00] Intro, reconnecting, how they met at FIU[08:00] Katta's start in journalism and The Miami Herald path[17:00] Big interviews and career growth in entertainment media[26:00] Europe move, relationships, identity shift, and lessons[36:00] Breakup, depression, healing, dogs and plants grounding her[49:00] Career comeback, master's, quitting a job, Hollywood Reporter move[58:00] Money, negotiating your value, proudest moments (Variety, Bad Bunny, Super Bowl)[01:06:00] Perfect day, how she wants to be remembered, where to find her, wrap-upWisdom Nuggets:Roll Up Your Sleeves: Opportunities rarely show up under perfect conditions. Cata proves that professionalism means delivering despite setbacks—lost luggage, hotel disasters, or emotional challenges. Execution builds reputation.Know Your Value: Early in her career, Cata accepted everything. Growth came when she learned to negotiate, communicate clearly, and understand that if someone hires you, it's because you bring value.Healing Requires Structure, Not Isolation: When depression hit in 2023, Cata didn't just “wait it out.” Therapy, coaching, studying, routines, and caring for animals created stability. Healing isn't passive—it requires action.Relationships Reveal Intentions Over Time: Living abroad showed Cata who truly valued her. When convenience disappeared, so did certain connections. Real relationships don't depend on access.You Don't Have to Hurt People to Win: Success doesn't require stepping on others. Cata emphasizes building a respected career without manipulating, exploiting, or harming others along the way.Power Quotes"I'm really good at what I do because I'm not a fan girl.”- Cata Balzano“Nothing is gonna stop me from getting my story.”- Cata BalzanoConnect with Cata:Instagram: (https://www.instagram.com/catabalzano)Linkedin: (https://www.linkedin.com/in/caterina-balzano/)Facebook (https://www.facebook.com/catabalzano/)TikTok (https://www.tiktok.com/@catabalzano)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our guest on this episode of The Member Engagement Show is Sarah Spinosa, Director of Product Marketing for Higher Logic. Sarah discusses value propositions for associations and how they can be activated, elevated, and improved. Topics covered include: Why the pressure to hone a clear value proposition is increasing Recognizing Members as consumers, with expectations influenced by their experience outside the association People aren't joining professional associations by default Ways associations can use product marketing principles to refine and define their value proposition Talking about outcomes, not just what you offer The importance of mapping value at different career stages The difference between professional and trade association value propositions The importance of knowing your members and knowing when their needs change Communicating the value proposition continuously, not just at sign-up Aligning internal stakeholders around the value proposition Some helpful links: Higher Logic 2026 Association Trends and Predictions webinar MGI Membership Marketing Benchmark Report Higher Logic Association Member Experience Report
In this solo episode, Alex Quin breaks down key lessons from The 22 Immutable Laws of Branding, a marketing classic written by father-daughter duo Al and Laura Ries. Drawing from decades of consulting experience, the authors argue that brands don't win by doing more — they win by standing for something specific and defending it consistently.Alex walks through the most impactful laws from the book and connects them directly to modern business strategy, helping entrepreneurs rethink focus, perception, and long-term brand strength.Episode Outline:[00:00] Introduction to the book and authors Al & Laura Ries[00:45] Law of Singularity – Why being one thing wins[01:30] Branding Replaces Selling – Preselling the customer[02:10] Expansion vs. Focus – Why brands weaken[03:00] Contraction Creates Dominance – Narrow to lead[03:45] Publicity Before Advertising – Position before promotion[04:30] Owning a Word – Mental real estate in the consumer's mind[05:15] Credentials Over Claims & Perception of Quality[06:00] The Power of a Name + Final Takeaway[06:20] Call to Action & Episode CloseWisdom Nuggets:Clarity Creates Pricing Power: If customers clearly understand what makes you different, you earn the right to charge more. Confusion leads to comparison — and comparison leads to price competition.Focus Is a Competitive Advantage: Trying to serve everyone weakens your position. Narrowing your offer strengthens your authority.Position Before Promotion: Advertising amplifies what already exists. Without a strong position, promotion becomes expensive noise.Meaning Over Volume: More products don't equal more brand power. The brands that last defend their original idea.Perception Precedes Experience: Customers decide what something is worth before they use it. Branding shapes that decision long before purchase.Power Quotes“What allows your brand to charge more?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he's bringing back into product management leadership, and why understanding both sides can make you stronger in either role. For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.All rights reserved. © Product Marketing Hive.
In this episode of Take the Stage, Brad Bialy sits down with Nicole Krensky to break down how AI is separating the leaders from the laggards in staffing and what firms must do now to stay competitive. About the Guest Nicole Krensky is Director of Product Marketing at Bullhorn, where she leads go-to-market strategy for Amplify, Automation, and Search & Match. With nearly a decade in tech marketing and deep exposure to AI adoption across staffing firms, Nicole works directly with companies navigating the shift toward AI-powered recruiting. Key Takeaways AI adoption is no longer optional—it's operational. The pack is already separating. Automation amplifies recruiters; it doesn't replace them. Database depth is a competitive weapon. Curiosity with action beats hesitation. Timestamps [00:39] – How AI is reshaping staffing firms [02:25] – The evolving role of the modern recruiter [05:12] – Leading AI adoption without team resistance [09:26] – Using AI to drive recruiting firm growth [12:10] – Why AI creates competitive advantage [13:11] – Best first step for AI in recruiting [16:10] – Eliminating the resume black hole with AI [18:30] – Improving candidate experience through automation [23:53] – Quick-win AI tools for recruiter productivity [28:35] – Increasing recruiter output with AI workflows [31:57] – Cleaning and leveraging your staffing database [35:44] – Advanced AI strategy for staffing leadership About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Take the Stage is presented by Haley Marketing. For a limited time, we're offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30 Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
It's an AI heavy episode, and I'm bringing out some big guns! OpenAI is making some hardware, and while that's kinda stupid, we're REALLY more concerned about the plans for adult content. Disney and Paramount are putting pressure on Bytedance to remove copyrighted characters from Seedance Gen AI tools. Google and Microsoft are trying to find influencers to promote AI, but fewer are taking the cash. And I have a chat with Michael Nordquist, VP of Product Marketing at AMD, to talk about the hardware side of consumer AI. Let's get our tech week started off RIGHT! -- Show Notes and Links: https://somegadgetguy.com/b/4ax Support Talking Tech with SomeGadgetGuy by contributing to their tip jar: https://tips.pinecast.com/jar/talking-tech-with-somegadgetgu Find out more at https://talking-tech-with-somegadgetgu.pinecast.co This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-c117ce for 40% off for 4 months, and support Talking Tech with SomeGadgetGuy.
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Pour un fois, je suis toute seule face à vous pour analyser les apprentissages communs partagés par les leaders du Product Marketing interviewés dans cette dernière saison.Les invité.es de la saison 6 :Julien Sauvage, CMO chez Cordial, ex VP PMM Clari et GongJulie Shaffer, PMM Director chez SmartlyBertrand Hazard, Consultant PMM, Ex VP PMMShannon Vettes, CEO & CPO chez UsersnapAxel Kirstetter, VP PMM chez GuidewireHarvey Lee, Fractional PMM & Advisor, Ex VP PMM chez Product Marketing AllianceÀ travers leurs parcours et leurs prises de position, une vision plus exigeante du métier se dessine.Mes 5 apprentissages :Le rôle PMM reste mal comprisLien entre PMM et revenuClarté et simplification comme levier stratégiqueLes parcours non linéairesFocus marché vs focus produitJ'espère que ce nouveau format vous plaît, n'hésitez pas à m'écrire sur Linkedin pour me dire ce que vous en avez pensé ! ça me fait toujours hyper plaisir de lire vos retours.INVITATION WEBINAR: On se retrouve le 26 février à 11h pour parler de feedback-loop et Voice of Customer? Pour en savoir plus et s'inscrire c'est iciDurant ce webinar, nous analysons comment les équipes B2B peuvent reconstruire une compréhension commune de leurs acheteurs à partir de la Win-Loss analysis, plutôt que de multiplier les signaux fragmentés. Une approche concrète pour aligner Sales, Marketing et Product autour d'une même réalité business.RESSOURCES
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company's two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.
Why fundamental security best-practices are overlooked by SMBs despite advanced threatsAddressing the unmanageable digital exposure surface - identifying critical assets to prioritise for investmentScalable actions that enable smaller IT teams to transition from reactive incident response to targeted, proactive cyber defenceThom Langford, Host, teissTalkhttps://www.linkedin.com/in/thomlangford/Steven Furnell, Professor of Cyber Security, University of Nottinghamhttps://www.linkedin.com/in/stevenfurnell/Edd Hardy, Director Cyber Security, AlixPartnershttps://www.linkedin.com/in/eddhardySuvi Silvanto, Director, Product Marketing, WithSecurehttps://www.linkedin.com/in/suvi-silvanto/
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company's two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.
Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt is joined by Gabriella Laster, Director of Product Marketing at Elementor. Gabriella shares her journey into the WordPress ecosystem and discusses the launch of Elementor One. The discussion covers the importance of user feedback, the challenges of product development, and the integration of AI into Elementor's offerings. She also offers insight on the need for clear communication with users and the balance between technical features and user experience. The conversation also touches on the philosophical implications of AI in WordPress and how it can empower users to create customized websites. Takeaways:Gabriella joined Elementor in 2021, driven by passion for the product.Understanding user personas is an ongoing learning process.Balancing user feedback with technical constraints is challenging.Elementor One consolidates multiple features into a single package.The credit system in Elementor One offers flexibility for users.Educating users on technical aspects is essential for their success.AI integration is a significant focus for Elementor's future.Important Links:Elementor OneIntroducing Elementor One: one experience to power it allThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Today's episode features a segment from Matt's talk with Gabriella Laster, Director of Product Marketing at Elementor. Gabriella stopped by to discuss the new Elementor One subscription package and the plugin's use of AI. You can catch the entire interview over on our WP Minute+ channel. Visit thewpminute.com for all the details: https://thewpminute.com/can-elementor-one-accelerate-the-page-builders-growth/ Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribe ★ Support this podcast ★
In this episode, host Sandy Vance chats with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch. They discuss the most common communication pitfalls and share a handful of remedies so you can start sending smarter messages. You'll walk away with tangible tips on how to: ✔️ switch from omnichannel to optimal channel✔️ leverage AI to fix your no-show problem✔️ build patient trust through advanced messagingIn this episode, they talk about:What Sinch does and how it uses AI to simplify and personalize communication for customersHow AI-driven communication is being applied in healthcare and what leaders need to understandWhy better communication leads to faster interactions, improved patient experiences, and higher conversion ratesHow omnichannel communication strategies streamline workflows for healthcare organizationsHow Sinch helps organizations identify the right channels and interfaces for their patient populationsWhat it means to operate at the speed of trust, and why transparency mattersHow AI can make patient interactions feel more empathetic and humanWhy organizations should never underestimate the impact of their communication strategyA Little About Sophie:Sophie Cheng is the Senior Vice President of Product Marketing at Sinch, the global leader in CPaaS and the company behind the Customer Communications Cloud. With more than 15 years of international marketing experience, Sophie has held strategic roles across Europe, Asia, and North America, partnering closely with Product, Growth, and M&A leaders to manage complex, global portfolios. At Sinch, she leads global product marketing, partner marketing, and analyst relations, helping organizations deliver seamless, trusted communication experiences across messaging, voice, and email.Before Sinch, Sophie served as VP of Global Product and Customer Marketing at ZoomInfo and led Product Marketing at Chorus.ai. A true global citizen, she has worked extensively across EMEA, APAC, and the U.S. Sophie holds advanced degrees from the University of St. Gallen and Singapore University and is an active member of the CMO Alliance.
In dieser Folge spreche ich mit Thomas Birke über seinen mutigen Sprung aus dem Solution Engineering hinüber ins Product Marketing – und was ihn wirklich dazu bewogen hat, nach fast zehn Jahren bei Salesforce die Seiten zu wechseln. Wir tauchen tief in seine ersten Monate in der neuen Rolle ein, sprechen über echte Herausforderungen, überraschende Unterschiede und seine Motivation, mehr Reichweite zu erzielen und Content für ein Millionenpublikum zu schaffen. Außerdem diskutieren wir offen das Spannungsfeld zwischen SE und Product Marketing, den Umgang mit Perfektionismus und wie es ist, wenn Features auf der großen Bühne angekündigt werden, bevor sie überhaupt fertig sind. Wer mit dem Gedanken spielt, seine Karriere neu auszurichten, bekommt hier ungefilterte Einblicke und wertvolle Tipps direkt aus der Praxis – natürlich in meinem gewohnt offenen Stil. Thomas bei LinkedIn - https://www.linkedin.com/in/tbirke/ ----------
In this solo episode of Hustle Inspires Hustle, Alex Quin breaks down how money in the music industry hasn't disappeared—it has shifted. Traditional spending on radio, press, tours, and long-term artist development is shrinking, while budgets are moving toward platforms that already control daily attention, such as live streaming, creator networks, gaming, sports, and podcasting. He explains that time-based engagement now drives ROI, meaning artists and brands must compete for consistent attention rather than rely on legacy systems. The episode emphasizes that this isn't a collapse of music, but a reallocation of resources toward where audiences spend the most time.Episode Outline: [00:00:00] Introduction – The quiet shift changing money in music [00:00:28] Traditional music industry spending patterns [00:01:05] Reduced upfront artist development and cautious budgets [00:01:27] Where the money actually moved [00:01:52] Music competing for attention across platforms [00:02:24] Live streaming vs. music streaming explained [00:02:48] Drake and time-based cultural presence [00:03:15] Creator ecosystems attracting major budgets [00:03:34] Fewer development deals and shorter promo cycles [00:03:55] Offline impact: concerts, merch, and selective spending [00:04:18] Questions about leverage, time, and behavior [00:04:36] Final takeaway: It's a reallocation, not a collapse [00:04:44] Call to action and closingWisdom Nuggets:Attention Is the New Currency: Money follows behavior. If audiences are spending hours on live streams and creator platforms, that's where brands will invest. Cultural relevance now depends on time earned, not legacy status.Consistency Beats Tradition: Release cycles used to dominate marketing budgets. Now, consistent daily engagement outperforms one-time promotional pushes. Platforms that hold attention every day win long-term investment.Shorter Runways Demand Smarter Strategy: With fewer long-term development deals, artists must think like businesses. Ownership of audience and engagement metrics matter more than ever.Competition Is Broader Than Ever: Music is no longer competing only with other artists. It competes with gaming, live streamers, podcasts, and sports content for the same screen time.Reallocation Isn't Collapse: Industries evolve. When money shifts, it creates opportunity for those who adapt. The key question becomes: are you building behaviors that attract investment?Power Quotes"Music used to dominate cultural attention by default. Now it has to compete for it." - Alex Quin"Money hasn't left entertainment. It's become more selective." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
FridaBaby is coming under fire for its wildly inappropriate marketing that includes a lot of innuendo... on BABY CARE products. The internet is roasting the hell out of them. And yes, this is the same company that made the Breast Milk Ice Cream last year.Watch the podcast episodes on YouTube and all major podcast hosts including Spotify.CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles.Get more news, views and reviews on Clownfish TV News - https://more.clownfishtv.com/On YouTube - https://www.youtube.com/c/ClownfishTVOn Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvgOn Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629
Compound risk is reshaping restoration and insurance. In this episode, Maiclaire Bolton-Smith, VP of Product Marketing at Cotality, breaks down secondary perils, earthquake exposure, and how contractors can use catastrophe data to stay ahead of emerging opportunities.
Compound risk is reshaping restoration and insurance. In this episode, Maiclaire Bolton-Smith, VP of Product Marketing at Cotality, breaks down secondary perils, earthquake exposure, and how contractors can use catastrophe data to stay ahead of emerging opportunities.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how manual sales orders create hidden bottlenecks for manufacturers and distributors, and how automation can eliminate errors while boosting productivity and margins.Our guest is Scott Parker, Senior Director of Product Marketing at Conexiom. With over 20 years in B2B SaaS, Scott shares how AI powered automation transforms order processing from a messy, error-prone task into a seamless, hands-free workflow.Key HighlightsPMM Perspective: How Scott's diverse background in sales, support, and product shapes complex automation positioning. The Myth of "Good Enough": Why executives often ignore manual processes until costly errors occur. The 100 Spools Nightmare: A real story of how a small error disrupted a distributor's entire customer relationship. AI in Action: How Conexiom ensures order accuracy before data even reaches the ERP system. Frictionless Commerce: What a fully automated, customer-centric order workflow looks like for manufacturers and distributors.Special Thanks to Our Partners:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
For marketers who've felt that video is too expensive, too technical, or too time-consuming, this episode offers a clear takeaway: you don't need a big budget or a big team to make video work, you just need the right approach and tools.Video is one of the most powerful content formats for marketers, but for years it also felt out of reach. That's no longer the case. Today, creating high-quality video for every channel is easier and more affordable than ever and video consistently ranks as one of the top-performing content types across channels. In this episode, Elise Beck, Senior Director of Product Marketing at Wistia, shares how today's marketers can create impactful video easily and affordably, even with lean teams and limited budgets.Video is uniquely effective for companies with complex products, long buying cycles, and technical audiences. From product demos and explainers to webinars and podcasts, video allows marketers to scale knowledge, replace in-person demos or plant tours, and communicate ideas that are difficult to explain with text alone.Video creation has become far more accessible in recent years. Elise explains how modern tools for recording, editing, and polishing video, has lowered the barrier to entry for marketers who don't have video production backgrounds. Features like screen recording, simple editing, AI-powered audio cleanup, social clip generation, and automated captions help marketers develop and publish quality video content.This episode also explores the evolving role of video in search and AI-driven discovery. As generative search and large language models change how buyers find information, Elise explains how making video content readable by AI is becoming increasingly important for visibility and reach. The episode goes beyond creation into measurement, highlighting how video analytics can give marketers and sales teams deeper insight into buyer engagement.Finally, the discussion looks ahead to emerging trends in video marketing, including AI-assisted ideation, localization, and the ongoing debate around synthetic video and avatars. Elise emphasizes the importance of balancing innovation with authenticity, especially for technical and industrial brands where trust and credibility matter most. Key TakeawaysVideo's true power lies in its ability to simplify complexity and enable authentic communication at scaleEmbedding transcripts and enabling AI to read video content transforms videos into accessible, searchable assets, increasing reach and relevance.AI streamlines recording, editing, and post-production, making video creation feasible for small teams or individuals.Features like integrated editing tools enable quick turnaround and testing of video content.Organizations are bringing video production internally, leveraging AI for ideation, scripting, and editing, reducing reliance on external vendors.Trust and genuine human connection are prioritized over AI-generated video, especially in technical fieldsAll-in-one video solutions like Wistia empower lean teams to execute comprehensive video strategies efficiently.ResourcesConnect with Elise on LinkedInConnect with Wendy on LinkedInLearn more about WisitaLearn more about Wistia's State of Video Research ReportAI Benchmark: Will Smith Eating SpaghettiRelated Episode: How to Add Value-Driven Videos to Your Content Marketing Mix
Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Hustle Inspires Hustle, Alex Quin breaks down how artificial intelligence took center stage during Super Bowl 2026 advertising, based on reporting by Trishla Ostwal via Adweek. With 23% of all Super Bowl ads featuring AI, this episode explores the sharp divide between companies advertising AI products and brands using AI behind the scenes. From brand positioning to user adoption data and emotional audience response, Alex highlights why AI isn't just a marketing trend—it's becoming marketing infrastructure.Episode Outline:[00:00] Intro – Why Super Bowl ads matter in marketing strategy[00:28] AI stats: 15 of 65 ads (23%) featured AI, via iSpot[01:05] Two types of advertisers: AI companies vs consumer brands using AI[01:45] Awareness vs usage: ChatGPT, Gemini, Claude adoption stats[02:23] eMarketer projections: ChatGPT usage through 2029[02:50] Audience reactions: likability, purchase intent, emotional response[03:20] Why clarity is the new advantage in crowded conversations[03:30] Final question for marketers + show wrap-upWisdom Nuggets:Normalization Shifts the Strategy: Once a product like AI becomes normalized, the marketing challenge shifts from “What is it?” to “Why should I care?” That shift demands smarter messaging.Adoption Takes Time—Even with Awareness : Even though ChatGPT has high name recognition, actual usage is still catching up. Marketers need to respect the adoption curve and tailor campaigns accordingly.Advertising ≠ Explaining : There's a difference between showcasing a product and making people understand it. That gap can define success or failure, especially at the Super Bowl scale.Reaction Is the Real Metric : With massive spend and reach almost guaranteed, what matters most is how people react emotionally. The most memorable campaigns connect, not just broadcast.Clarity Wins in Noisy Markets : When many brands say similar things, the one with the clearest and most relatable message sticks. Clear beats clever when everyone's shouting.Power Quotes“Even with massive awareness, usage still grows in stages—and that gap matters.” - Alex Quin“AI is now everywhere during the Super Bowl. The next question is—who's actually advertising it?” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Resilient Cyber, I sit down with VP, Product Marketing and Strategy for Protegrity, James Rice. We will be discussing how traditional approaches to security aren't solving the AI security challenge, the importance of data-centric approaches for secure AI implementation and addressing issues such as AI data leakage.James and I dove into a lot of great topics, including:Why traditional perimeter-based and infrastructure-centric security models are failing in the era of AI, and why organizations need to fundamentally rethink their approach to securing AI workloads.The concept of data-centric security — protecting the data itself rather than the systems surrounding it — and why this shift is critical as data flows across cloud platforms, AI models, and agentic workflows.The growing risk of AI data leakage and how sensitive information (PII, PHI, PCI, intellectual property) can inadvertently be exposed through AI training data, model outputs, prompt injection, and RAG pipelines.Why many organizations find themselves stuck in an "AI circularity" — wanting to leverage AI but unable to do so because of the complexity of securing critical business data throughout the AI lifecycle.The importance of embedding security controls inline within the AI pipeline — from data ingestion and model training to orchestration and output — rather than bolting security on after the fact.How data protection techniques such as tokenization, anonymization, dynamic masking, and format-preserving encryption can enable organizations to use realistic, context-rich data for AI while maintaining compliance and reducing risk.The challenge of securing agentic AI workflows, where autonomous agents continuously interact with enterprise data, making traditional access control models insufficient.How organizations can balance the need for AI innovation and data utility with regulatory compliance requirements across frameworks like GDPR, HIPAA, PCI DSS, and emerging AI-specific regulations.James's perspective on how security, risk, and compliance functions need to evolve to keep pace with the rapid productionization of AI across the enterprise.The role of semantic guardrails in governing AI inputs and outputs, ensuring that protection is applied contextually based on how data is being used — not just where it resides.About the GuestJames Rice is VP of Product Marketing and Strategy at Protegrity, a global leader in data-centric security. He brings over 20 years of experience in security, risk, and compliance, having provided solution engineering, value engineering, and implementation services to Fortune 1000 organizations across industries. Prior to Protegrity, James held leadership roles at Pathlock (formerly Greenlight Technologies), Accenture, and PricewaterhouseCoopers.About ProtegrityProtegrity is a data-centric security platform that protects sensitive data across hybrid, multi-cloud, and AI environments. Their approach embeds security directly into the data itself — enabling enterprises to unlock insights, accelerate innovation, and meet global compliance with confidence. Protegrity's solutions include data discovery and classification, tokenization, anonymization, dynamic masking, and semantic guardrails for AI and analytics workflows.Learn more at protegrity.com
"Now with agentic AI, RFPs are becoming and will become even leaner, and they'll cut to the chase a whole lot faster. There'll be a lot less fluff." - Barri Horn, Director of Product Marketing for AI for SAP Ariba and SAP Fieldglass' strategic procurement portfolios AI is reshaping the RFP process, but smart procurement leaders know they have to think beyond speed or efficiency drivers and, instead, reimagine the value they deliver. As teams turn to AI to break free from past challenges, the question isn't if change is coming, but how to capture its advantages while managing risk, trust, and adoption. In this episode, Philip Ideson speaks with Barri Horn, Director of Product Marketing for AI for SAP Ariba and SAP Fieldglass' strategic procurement portfolios, to dig into what's truly changing in the world of RFPs, why agentic AI is different from yesterday's tools, and how procurement can use new technology without losing stakeholder trust. Expect practical, leader-level guidance for running better RFPs and rolling out AI that sticks. Barri discusses workflows, pitfalls, and organizational mindsets that separate successful AI adoption from failed pilots: How to streamline repetitive RFP tasks with AI so teams can focus on insight Asking smarter, market-driven questions without overwhelming suppliers Aligning AI "autonomy" with procurement's risk comfort level Building trust and credibility through transparency and foundational training Resetting and rebooting change programs to support adoption Links: Barri Horn on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube
On this episode of Embracing Erosion, Devon sits down with Alena Morris, Vice President of Product Marketing at Kargo. With over 15 years in ad tech and media — including leadership roles at PubMatic and Quantcast — Alena has seen the industry evolve from managed services to programmatic, and now to an AI-driven future.In this conversation, they explore how the lines between SSPs, DSPs, and retail media are blurring; how AI is shifting from creative production to creative intelligence; and what it takes to lead teams through periods of rapid change. Alena also shares lessons from her first six months at Kargo — from rebuilding trust across teams to shaping the company's transition from a creative-first business to a tech-powered platform.Enjoy the conversation!
Brian Phillips, Director of Product Marketing at HP, joined Doug Green, Publisher of Technology Reseller News, on opening day of ISE to discuss HP's latest collaboration announcements and the strategy unifying its product portfolio around AI-enabled hybrid work. Phillips explained that HP's collaboration roadmap is centered on enabling effective communication across a wide range of work environments—from home offices and hoteling desks to meeting rooms, training spaces, and immersive collaboration settings. Rather than deploying AI for its own sake, HP is embedding machine learning and cloud-based intelligence into collaboration solutions to tangibly improve meeting quality, clarity, and engagement. “We're putting AI into action in collaboration in a way that makes meetings more effective and more lifelike,” Phillips said, emphasizing HP's focus on real-world value. A key highlight at ISE was the introduction of next-generation HP Poly Mission headsets, designed to support hybrid and high-noise environments with advanced AI noise reduction. Phillips noted that the new headsets can isolate a speaker's voice even in challenging settings such as cafés or open offices, while maintaining strong privacy protections. “AI is being used to deliver better experiences, but we're not tracking conversations or personally identifiable information,” he said. The new lineup also reflects HP's effort to streamline its headset portfolio, reducing SKU complexity and making it easier for resellers to quote and recommend the right solution for each user. On the meeting room side, HP unveiled advancements in Poly VideoOS 5, the collaboration operating system that powers HP Poly video devices. The update brings support for Android 13, extended certification with partners such as Microsoft Teams, Zoom, and Google Meet, and lays the foundation for long-term investment protection with support planned through 2032. New capabilities include multi-camera experiences that dynamically frame participants from multiple angles, ensuring everyone in the room is clearly seen and heard. Phillips also highlighted HP Dimension with Google Beam, a hyper-realistic 3D collaboration solution designed to deliver an “across-the-table” experience for remote participants. The system combines spatial video and audio to create an immersive, lifelike presence suited for executive meetings, negotiations, and high-impact conversations. Live demonstrations were available at ISE, with broader availability planned later this year through HP and Google experience centers. More information about HP's collaboration portfolio and hybrid work innovations is available at https://www.hp.com/us-en/home.html.
Most small B2B teams know product marketing matters.Very few know how to make it work without specialists or big budgets.In this episode, we're joined by Kayla Medica, creator of the Medica Method, to break down how product marketing actually works inside lean B2B teams.We unpack what breaks when no one owns product marketing, how to align product, sales, and leadership around one story, and why pricing is just as much a product marketing problem as it is a commercial one.Kayla also explains why most B2B personas fail, how to build real feedback loops with sales, and how small teams can punch above their weight without burning out.Tune in and learn:+ How product marketing really works in small B2B teams+ What product marketers should say no to (and when)+ Why pricing and positioning are inseparableIf you're in a small B2B team trying to create consistency between marketing, sales, and product, this episode is a must-watch.-----------------------------------------------------
Jenna Jackson LinkedIn Education: University of Illinois-Bachelor in Communication and Media Studies
Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez :
Closing the CX Gap with the Help of Artificial Intelligence Shep interviews Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. They discuss the top AI trends shaping customer experience and transforming contact centers. This is based on Michele and Shep's recent webinar that featured 10 trends. CLICK HERE to enjoy the full webinar. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What does "AI first" mean in customer experience? How can businesses maintain a human-centric approach while integrating artificial intelligence in customer service? How does AI help streamline workflows for customer service agents? Why is it important for companies to keep humans involved in designing AI systems? How can agentic AI improve customer interactions and resolve issues more efficiently? Top Takeaways: AI has advanced to the point where we can use it to take actions and complete workflows. It not only understands what customers say and provides answers, but it can also complete tasks like sending a package or updating an account. Shep and Michele share five AI trends that shape the future of customer experience and contact centers. Trend #1: AI first, but it doesn't mean AI only. Companies use AI to get quick answers or to resolve issues quickly. But this doesn't mean eliminating human customer support. It means that when things get too complicated or tricky for AI to handle, human agents can step in to make sure the experience is personalized and complete. Trend #2: Human-Centric AI. 72% of customers say that they've experienced AI and automation benefits. Technology must be designed with humans at its center to truly understand and address human needs while empowering both customers and agents. Trend #3: Agentic AI. Agentic means artificial intelligence that can use language to take action autonomously. To put it simply, the system can take the customer's data, determine what needs to be done, and complete the task without human intervention, allowing humans (employees) to focus on more important and complex issues. Trend #4: Experience Memory. AI can help companies not just remember who their customers are, but also their problems, preferences, and relevant details of past interactions. Trend #5: AI Observability. Don't invest in something you can't measure. Success isn't just about using as much new technology as possible. It is about seeing real results like smoother processes, happy employees, and satisfied customers. LAMs, or Language Action Models, help AI move beyond data analysis. They interpret the language, determine the intent, and act accordingly. They streamline agents' workflows by automating repetitive tasks and integrating multiple systems, so agents spend less time juggling multiple tabs and focus more on interacting with customers. There is a 40% gap between what companies think their service is like and how customers actually feel about the experience. Companies need to listen to their customers, get real feedback, and invest in people and technologies to close the gap. Plus, Michele discusses more stats on AI-powered experiences that can help you enhance customer satisfaction and streamline business operations. Tune in! Quote: "When we say AI first, we don't mean AI only. It means you start with artificial intelligence to help resolve customer issues, but it's not the only solution." About: Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. She is an expert in AI-powered analytics and customer experience, transforming contact centers and delivering customer-centric results. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today on the Salesforce Admins Podcast, we talk to Laura Pelkey, Director of Customer Security Communications & Engagement, and Kylie McKlveen, Director of Product Marketing at Salesforce. Join us as we chat about how admins can level up the security of their orgs using a simple framework for understanding security in Salesforce. You should subscribe […] The post From Invisible to Intentional: A Practical Way Admins Can Approach Salesforce Security appeared first on Salesforce Admins.
In this special on-location episode of the Know Zone podcast, Caroline Massey, Social Media Specialist at Classic Vacations®, takes listeners behind the scenes of the Marketing team's annual in-person meeting at Garza Blanca Resort & Spa Los Cabos.From destination insight shared by the resort's General Manager to forward-looking conversations around travel trends, branding, and advisor-facing resources, the episode offers a well-rounded look at what is shaping travel marketing today.Hear from: • Arturo Esponda, General Manager, Garza Blanca Resort & Spa Los Cabos• Quinn Embry, Senior Marketing Manager, Classic Vacations• Jill Martin, Graphic Designer & Creative Lead, Classic Vacations• Macey Cruz, Account Manager, Product Marketing, Classic Vacations• Gabrielle Obligacion, Account Manager, Product Marketing, Classic VacationsThis episode delivers actionable marketing takeaways, destination perspective, and expert insight designed to support how travel professionals sell and promote travel.
Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms. You will understand why you should demonstrate your value through measurable outcomes and how to do it effectively. Harvey Lee is a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.if you want to get practical advice on how to effectively showcase the contributions of product marketing to ensure job security and recognition within the company this episode will make the difference. RESSOURCES
Text us your questions and thoughts!What's Next for Customer Success in 2026? That's the question we're answering today.Welcome back to another PowerUp Masterclass in partnership with our friends at Gainsight where we're going beyond the Pulse Europe conference recap and into what really matters: where Customer Success is heading in 2026.Together with Tori Jeffcoat, Director of Product Marketing at Gainsight, we're unpacking the biggest trends and ‘aha' moments from Europe's leading CS event, and sharing our predictions for the year ahead.You'll walk away knowing:Why AI adoption is lagging and how teams are gearing up for agentic successHow CS is becoming a revenue driver through better post-sale visibilityWhat's actually working in digital-scale strategies right nowWhat CS, Product, and Revenue leaders should prioritise nextThis is your chance to turn Pulse's key takeaways into your 2026 game plan. Grab your notebook and tune in. FeaturingTori Jeffcoat, Director of Product Marketing at GainsightMarija Skobe-Pilley, Founder, Women In Customer Success
The Institute of Internal Auditors Presents: All Things Internal Audit AI regulation is no longer on the horizon. It's here. In this episode, Ernest Anunciacion talks with Marko Horvat about how global AI regulations are reshaping governance, risk management, and the role of internal audit. They discuss why regulators are prioritizing risk to individuals and how AI governance spans the full system life cycle. HOST:Ernest Anunciacion, CIA Head of Product Marketing, MindBridge AI GUEST: Marko Horvat, CPASenior Vice President of Business Transformation, ELB Learning KEY POINTS: Introduction and episode overview [00:00:01 – 00:00:28] Why AI regulation is accelerating globally [00:00:56 – 00:01:26] How regulators are redefining risk as harm to individuals [00:01:35 – 00:02:18] EU-style risk tiering and prohibited vs. high-risk AI use cases [00:02:37 – 00:03:36] Human-in-the-loop expectations and judgment-based AI decisions [00:03:36 – 00:04:11] What regulators expect organizations to demonstrate [00:04:31 – 00:05:32] Internal audit's expanding role across the AI life cycle [00:05:38 – 00:06:39] Readiness assessments and the challenge of locating AI use [00:06:59 – 00:07:27] AI literacy skills auditors need today [00:07:43 – 00:09:29] Explainable AI, hallucinations, and model drift [00:08:21 – 00:09:29] Common audit gaps: shadow AI, monitoring, and third-party risk [00:09:44 – 00:12:00] Why vendor AI does not transfer accountability [00:12:02 – 00:12:21] What internal audit teams should be doing right now [00:12:32 – 00:14:28] Balancing continuous monitoring with new risk exposure [00:13:48 – 00:14:20] Partnering with legal and compliance on AI governance [00:14:40 – 00:15:10] Final takeaways: AI regulation is no longer theoretical [00:15:28 – 00:16:31] IIA RELATED CONTENT: Interested in this topic? Visit the links below for more resources: GAM 2026 2026 Analytics, Automation and AI Virtual Conference AI Knowledge Centers Learning Solutions: European Union Regulations Learning Solutions: Leveraging Artificial Intelligence in Internal Audit Global Internal Audit Standards Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple Podcasts Spotify Libsyn Deezer
Switching into product can feel like a one-way door, especially if you're already successful in another function. But for Michael, the path from product marketing to product management wasn't a leap of faith, it was a series of low-risk experiments, relationship-driven conversations, and intentional “spikes” he could bring to the PM role.In this episode of Supra Insider, Marc Baselga and Ben Erez sit down with Michael Chen (former PMM at LinkedIn, Slack, and Asana; now a PM at DoorDash) to break down exactly how he made the transition from marketing into product, and what made it work. They unpack the fears people don't say out loud (title cuts, failing publicly, losing social capital), why internal moves are often more about timing + business need than a single ask, and how to frame the whole process as an exploration rather than a high-stakes bet.Michael also shares how his go-to-market and storytelling background has become a real product advantage, especially in areas like pricing & packaging, subscription tiers, and helping customers “see and believe” the value before they ever click buy. If you're a PMM, marketer, or operator who wants to become a builder, or a PM who wants stronger GTM instincts - this episode is a practical blueprint.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
Is it possible for IT professionals to remain technical when moving into roles that expand influence, scale, and reach? Matt Starling, Senior Director of Product Marketing at Ekahau and co-founder of the WiFi Ninjas podcast, joins Alexis and Kevin to share how your career can evolve beyond on-call operations without losing the technical core. His... Read more »
Is it possible for IT professionals to remain technical when moving into roles that expand influence, scale, and reach? Matt Starling, Senior Director of Product Marketing at Ekahau and co-founder of the WiFi Ninjas podcast, joins Alexis and Kevin to share how your career can evolve beyond on-call operations without losing the technical core. His... Read more »
Medical necessity sits at the intersection of clinical judgment, coverage policy, and payer scrutiny, and on this episode Stuart Newsome, VP of RCM Insights, unpacks what it really means. Joined by Viveka Jagadeesan (Enablement Manager), Lindsey Nelson (Director of Product Marketing), Christina Harkins (Senior Revenue Cycle Manager), and Angie Adams (VP Clinical & Patient Engagement), the group explores Medicare error data, CERT audits, recoupment risk, NCD vs. LCD nuances, and how AI-driven policy intelligence can support medical necessity on both the front and back end of the revenue cycle. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketing leader Christine Jennings to discuss why today's marketers can no longer afford to be AI novices and how to use technology as a partner rather than a replacement.Christine shares her insights on navigating the "sea of sameness" in B2B content, the power of bite-sized video, and why real-world community events are making a massive comeback.Topics discussed in this episode:The AI Mandate: Why every team member, regardless of role, needs to dive in and experiment with AI tools immediately.Balancing Speed and Soul: How to utilize AI for workflow efficiency while keeping critical human thinking at the core of your storytelling.Validating Your Message: Moving beyond prompts by using real sales calls and marketing metrics to ensure your story resonates with humans.Video Strategy: The shift toward "snackable" bite-sized video content to capture attention in a crowded digital space.Future Trends: Why in-person events and community-driven experiences are predicted to rise in the next 6 to 12 months.About the Guest: Christine Jennings is a product marketer at heart with a passion for storytelling in the age of technology. With a career spanning the rise of SaaS, cloud computing, and mobile apps, she now leads the team at DTN, a company dedicated to feeding, fueling, and protecting the world. Christine focuses on blending AI innovation with human-to-human connection to drive impact.Connect with Christine on LinkedInVisit DTNText us what you think about this episode!
Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop
Does the outdoor industry overindex on brand? Alex Maier, President of OnWater, joins the show to challenge one of the outdoor industry's biggest assumptions: that brand marketing alone drives growth. Drawing from his experience in SaaS and outdoor, Alex breaks down why product marketing is the missing link for many brands, how listening to customers actually fuels innovation, and what outdoor companies can learn from software when it comes to adoption, retention, and trust. We unpack the difference between brand and product marketing, why emotion still matters in utility-driven storytelling, and how ignoring customer pain points leads to "zombie brands." About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Welcome to the award-winning FCPA Compliance Report, the longest running podcast in compliance. In this episode, Tom welcomes, Daniel Zmak, Senior Director of Product Marketing at Diligent to discuss the evolving landscape of compliance. They explore the importance of modernizing compliance practices, addressing challenges like fragmentation and fatigue, and leveraging AI and technology to enhance efficiency. Key topics include the compliance maturity journey, connected compliance, and strategies for improving governance and oversight. With actionable insights and practical advice, this session aims to guide compliance professionals through the dynamic changes in the field. Highlights Include · Highs, Lows, and Surprises in Compliance · Compliance at an Inflection Point · The Compliance Maturity Journey · Fragmentation and Fatigue in Compliance · Connected Compliance: The Concept, Benefits and Future · AI in Compliance: Opportunities and Challenges · Dynamic Compliance Programs Resources Daniel Zmak on LinkedIn Diligent Website Tom Fox Instagram Facebook YouTube Twitter LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
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