Podcasts about Product marketing

In this episode, Alex Quin sits down with Mikael Hamaoui, founder of Riviera Horizons and one of the visionaries behind Pagani Residences—a groundbreaking collaboration with the Pagani family that merges ultra-luxury living with cutting-edge design. Known globally for crafting some of the most exclusive hypercars on the planet, Pagani Automobili is synonymous with performance, craftsmanship, and Italian artistry. Mikael shares how this legacy of precision and innovation is now being translated into elite real estate. He opens up about the concept and creative process behind the project, the collaboration with the Pagani brand, and how his background in luxury event design shapes unforgettable living experiences. The conversation also explores the business challenges and triumphs of building at the top tier of the luxury market.Episode Outline[00:00:03] Alex Quin welcomes listeners to the show[00:01:40] Mikael's background and the origins of Riviera Horizons[00:04:50] Early influences and the leap from design to events[00:08:10] Conceptualizing Pagani Residences with the Pagani family[00:11:25] What makes Pagani Residences a new standard in luxury[00:14:00] Lessons learned from working in high-pressure luxury markets[00:17:30] How Riviera Horizons blends creativity with operational execution[00:21:00] The long-term vision for Pagani Residences and future projects[00:24:20] Advice for creatives and founders entering luxury markets[00:27:00] Final thoughts from Mikael and closing by Alex QuinWisdom NuggetsDesign with Emotion: Mikael emphasizes that true luxury isn't about flash—it's about how a space makes you feel. Emotional design creates lasting impact.Collaborate with Legacy: Working with the Pagani family brought decades of design excellence into a new space. Aligning with iconic brands elevates your own.Translate Creativity Across Fields: From events to real estate, Mikael applies the same principles of storytelling and precision. Creative skills can scale across industries.Build a Brand on Trust: Pagani Residences reflects years of trust between Mikael and his collaborators. Relationships, not just vision, drive long-term projects.Lead with Vision, Adapt with Skill: Balancing big-picture goals with real-world constraints is key. Mikael shows that strong leadership means being visionary and flexible.Power Quotes:“You can't fake luxury—it has to be felt in every detail.” - Mikael Hamaoui“We wanted Pagani Residences to feel like a sculpture you live in.” - Mikael HamaouiConnect With Mikael :Pagani Residences Instagram: (https://www.instagram.com/paganiresidences)Pagani Residences Website (https://paganiresidences.com/)Riviera Horizons Website (https://rivierahorizons.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promoteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build and execute a holistic sales enablement strategy. He also shares helpful tips on identifying enablement gaps, aligning cross-functional teams, and using customer insights to build trust and drive adoption among sales teams.Check out the episode highlights here.All rights reserved. © Product Marketing Hive.

Join us for another episode with Matthew Lewis, Director of Product Marketing, IAMS and guests Rachel Nolan Sales Director, Healthcare and Scott Galvin Pre‑Sales Senior Solutions Architect to unpack all the highlights from the recent IAHSS AC&E show. Rachel and Scott share their biggest takeaways from the conference, spotlight key trends impacting healthcare security, and revisit their talk at the show, “Caring for Caregivers” — a session focused on supporting staff, addressing evolving security challenges, and prioritizing safety in healthcare environments. Whether you attended IAHSS AC&E or are catching up after the fact, this episode delivers valuable insights for anyone interested in safeguarding healthcare facilities and those who work within them. Watch now to stay informed and inspired!

As the 2025 holiday shopping season nears, what's top of mind for retailers? In this insightful episode, Winnie Albornoz (Director of Product Marketing, SAP Commerce Cloud) is joined by Eric Fisch (National Sector Head of Retail & Apparel, HSBC) to unpack the state of the retail and fashion sectors.From the shift toward off-price retailing and changes in consumer spending behavior to the nuanced role of Gen AI in customer service and advertising, this conversation offers a sharp look at what brands need to know—and how they're adapting. Eric also shares predictions on promotional strategies, loyalty programs, and why in-store retail is reclaiming its importance in an increasingly omnichannel world.What You'll Learn in This Episode:What's driving consumer spending decisions in 2025The role of off-price and designer segments in shaping demandWhy brands are rethinking influencer marketing and turning to UGCHow AI is making resale and customer support smarterStrategies retailers are using to manage early holiday shopping and tariffsKey Takeaways:Resilient consumers are spending more cautiously, often prioritizing essentials.Luxury shoppers are trading down to contemporary brands for better value.Retailers are adopting data-driven promotions and combining online/offline tactics.The "golden age" of mega-influencers may be fading—UGC is on the rise.AI tools are now actively improving customer service, personalization, and inventory management.Subscribe to our podcast for expert insights on the future of retail and commerce.  Visit The Future of Commerce for the latest retail strategy and tech trends.  Share this episode with colleagues and leaders in retail, fashion, and e-commerce.

In this episode, Alex Quin sits down with Alicia Grande, founder and CEO of Grande Cosmetics—a beauty powerhouse known for its iconic GrandeLASH-MD serum. Alicia shares how she turned a single product into a $100 million+ brand without outside investors. From grassroots trade shows to landing shelf space at retailers like Sephora, Ulta, and beyond, she breaks down the branding, grit, and customer obsession that fueled her success. Alicia also opens up about the challenges of scaling while staying authentic in a competitive industry.Episode Outline[00:00:03] Introduction and welcome by Alex Quin[00:01:45] Alicia's media background and shift to beauty[00:04:12] The creation of GrandeLASH-MD[00:07:00] Leveraging trade shows for grassroots marketing[00:09:30] The power of before-and-after images[00:12:20] Early business struggles and breakthroughs[00:15:05] Building credibility in the beauty industry[00:17:40] Scaling with Sephora and e-commerce growth[00:21:10] Staying innovative and customer-focused[00:24:30] Key challenges and advice for entrepreneurs[00:27:45] Alex Quin's final thoughts and wrap-upWisdom NuggetsStart Where You Are: Alicia leveraged her radio background to connect authentically with potential customers at trade shows. Your current skills can translate into unexpected successes.Proof Sells Products: Real customer results, showcased through authentic before-and-after photos, helped build trust and credibility. Visual evidence trumps flashy ads.Bootstrapping Builds Grit: Without outside investment, Alicia learned to be scrappy and disciplined. She emphasizes the strength that comes from doing more with less.Evolve With Feedback: Customer feedback directly informed product development at Grande Cosmetics. Listening isn't just polite—it's profitable.Growth Requires Risk: Alicia took major steps by expanding into Sephora and doubling down on e-commerce. Calculated risks are often the bridge to the next level.Power Quotes:“I started with one product and a passion for helping women feel beautiful.” - Alicia Grande“Don't rush into partnerships. Vet them like your brand depends on it—because it does.” - Alicia GrandeConnect With Alicia :Instagram: (https://www.instagram.com/ceoaliciagrande)Grande Cosmetics Instagram: (https://www.instagram.com/grandecosmetics/)Website (https://grandecosmetics.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O'Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery.Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, operations, and engineering services. The conversation unpacks what it really takes to build future-ready go-to-market teams, avoid burnout, and lead with both curiosity and clarity in a time of constant change.Jane and Chaenara dig into:How her career in ops + energy trading led to B2B marketing leadershipWhat “scenario planning” actually means - and how to make it actionableWhy marketers need to stop reacting and start building systemsHow AI is reshaping what it means to “do more with less”Creating space for failure and curiosity on high-performing teamsWhy outdated ideas of brand control and executive presence need to goWhat GTM leadership should look like - and where it's headedOutgrowing tech and how to protect your sparkKey Links:Guest: Chaenara O'Brien: https://www.linkedin.com/in/chaenara/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

In this episode of Knowledge Base Ninjas podcast, we talk with Nikhar Sawhney, senior technical writer at Cisco and hear why documentation must come into focus as a wise business initiative. Having 16+ years of experience, Nikhar shares how the process of how excellent documentation can reveal the product potential, achieve better user satisfaction and facilitate product adoption. He emphasizes the role of cross-functional cooperation with engineering and product teams to create the content that would meet the user needs in the real-life context. This discussion talks about the way clear organization, logical navigation and user centralized thinking enables users to quickly locate whatever they are searching. Nikhar also refers to the topic of how nice documentation is more than figuring out how to reduce support tickets to uncover value, to encourage discoverability, and to gain trust. Catch the full conversation on the Knowledge Base Ninjas podcast for valuable takeaways and pro tips. Stay tuned for expert insights and actionable strategies you don't want to miss out on.

A House oversight committee requests DOGE documents from Microsoft. Predatory Sparrow claims a cyberattack on an Iranian bank. Microsoft says data that happens in Europe will stay in Europe. A complex malware campaign is using heavily obfuscated Visual Basic files to deploy RATs. A widely used CMS platform suffers potential RCE bugs.  North Korea's Kimsuky targets academic institutions using password-protected research documents. Asus patches a high-severity vulnerability in its Armoury Crate software. CISA's new leader remains in confirmation limbo. Our guest is Brian Downey, VP of Product Management from Barracuda, talking about how security sprawl increases risk. Operation Fluffy Narwhal thinks it's time to rethink adversary naming. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn.  CyberWire Guest We are joined by Brian Downey, VP of Product Marketing and Product Management from Barracuda, talking about how security sprawl increases risk. You can find more information about what Brian discussed here. Selected Reading Following Whistleblower Reports, Acting Ranking Member Lynch Demands Microsoft Hand Over Information on DOGE's Misconduct at NLRB | The Committee on Oversight and Accountability Democrats (House Committee on Oversight and Government Reform) Pro-Israel hackers claim breach of Iranian bank amid military escalation (The Record) Microsoft lays out data protection plans for European cloud customers (Reuters) New Sophisticated Multi-Stage Malware Campaign Weaponizes VBS Files to Execute PowerShell Script (Cyber Security News) Chained Flaws in Enterprise CMS Provider Sitecore Could Allow RCE (Infosecurity Magazine) Beware of Weaponized Research Papers That Delivers Malware Via Password-Protected Documents (Cyber Security News) Organizations Warned of Vulnerability Exploited Against Discontinued TP-Link Routers (SecurityWeek) Asus Armoury Crate Vulnerability Leads to Full System Compromise (SecurityWeek) Trump's Pick to Lead CISA is Stuck in Confirmation Limbo (Gov Infosecurity) Call Them What They Are: Time to Fix Cyber Threat Actor Naming (Just Security) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chef Adrianne Calvo joins Alex Quin to discuss her rise from an accidental high school cooking class to becoming a celebrated chef, restaurateur, author of seven cookbooks, and culinary ambassador for St. Jude. Chef Adrianne shares the pivotal moments that shaped her path, including her appearance on Montel Williams, her early passion for journalism, and her sharp business acumen that's helped sustain her independent restaurant for over 18 years. Tune in for a conversation full of insight on branding, resilience, and using your craft with purpose.Episode Outline[00:00:03] Alex welcomes Chef Adrianne and highlights her achievements.[00:03:45] A class mistake led her to culinary arts.[00:06:20] Her first book at 19 and national TV debut.[00:13:30] Competitions, flavor focus, and early hustle.[00:21:10] 18 years in business and leading with a team.[00:34:10] Work with St. Jude, kindness, and long-term impact.Wisdom NuggetsAccidents Can Be Opportunities: What seemed like a class schedule error in high school introduced Chef Adrianne to culinary arts. Embrace unexpected changes—they might lead to your true calling.Build With Purpose, Not Just Hype: Chef Adrianne emphasizes that her brand is rooted in authenticity and service, not trends. She built her empire by staying grounded, creative, and consistent.Storytelling is Strategic: From social content to books, Chef Adrianne shows how chefs can transform their stories into strong personal brands. Passion plus storytelling equals connection.Invest in People, Not Just Processes: Chef Adrianne's success is also a product of training and retaining loyal staff. One skilled person is more valuable than three under-trained ones.Patience Pays Off: Success didn't come overnight—seven books, 18 years of restaurant growth, and national recognition came from years of consistency, learning, and community service.Power Quotes:"I do think that God has really held me in the palm of his hand.” - Chef Adrianne Calvo“Nothing replaces word-of-mouth. That's still king." - Chef Adrianne CalvoConnect With Chef Adrianne :Instagram: (https://www.instagram.com/chefadrianne)Linkedin (https://www.linkedin.com/in/chefadrianne/)Restaurant (https://chefadriannes.com/)Personal Site (https://adriannecalvo.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she's learned along the way.Dave and Kira discuss:How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps(00:00) - - Intro to Kira (06:02) - - Kira's Career Journey From Sales Enablement to Product Marketing (09:16) - - Challenges of Building Community / Getting Connected with Exit Five (15:32) - - How To Get Sales To Use Content from Marketing (18:07) - - How to Align Marketing and Sales Teams (25:24) - - Effective Messaging and Having a Core Company Narrative (30:32) - - Why You Should Identify What Differentiates Your Business (34:15) - - How To Create Strong Brand Positioning (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:44) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren't traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants more effective than internal PMMsWhy hourly billing models can backfire (and what to do instead)How to spot when your org needs a third-party voice to fix GTM strategyTactics for commanding a room with CEOs (even if you're the outsider)How to avoid getting pulled into the basement making decks and one-pagersPractical advice for PMMs transitioning into consulting or freelance workIf you've tried to run a strategic PMM project while dodging CEO opinions and internal politics, this episode is a must-listen. Whether you're in-house and underwater or eyeing the consultant leap, Alex Virden brings receipts, real talk, and a clear lens on what modern product marketing really looks like when done right

Thomas Wasson brings you another special edition of Truck Tech from the ACT Expo! This episode offers a comprehensive look at the advancements in fleet electrification and autonomous trucking. First, join us at the Greenlane booth with CEO ⁠Patrick Macdonald-King⁠. Discover how their new flagship charging facility in Colton, CA, is supporting major fleets like Convoy and Iron Ride. Learn about: Greenlane's expansive public charging network vision for EV and hydrogen. The latest in charging technology, including 400 kW chargers and future-proofing for megawatt charging. The benefits of integrated apps (like with Volvo) for seamless charging experiences. Greenlane's approach to amenities and services at charging hubs. The strategic partnerships and optimistic outlook for continued EV adoption despite regulatory shifts. Next, we shift gears to Volvo Trucks North America with insights into their innovative powertrain and autonomous solutions. Hear from Product Marketing Manager ⁠Duane Tegels⁠ regarding: The D13 Turbo Compounding engine, a fuel-efficiency staple for long-haul applications. How Volvo optimizes its proprietary engine, transmission, and chassis for maximum performance. Real-world fuel economy figures and the "down speeding" technology for efficiency. Then, ⁠Johan Agebrand⁠, Director of Product Marketing, discusses Volvo's commitment to low NOx engines and regulatory compliance: The advanced after-treatment system designed to meet strict California Air Resources Board (CARB) omnibus regulations. How heated SCR systems significantly reduce NOx emissions during critical cold starts and warm-ups. Volvo's long-term strategy for emission reduction, looking ahead to EPA 2027 standards. Finally, ⁠James Davis⁠, Sales Manager for Volvo Autonomous Solutions, provides details on the Volvo VNL autonomous truck powered by the Aurora driver: The ground-up design with redundant safety systems for autonomous operations. Volvo's "transportation as a service" model, taking on the risk of autonomous fleet ownership. The current pilot operations with DHL and Uber freight between Dallas and Houston. The pathway to "driver-out" operations and the significant efficiency gains expected in long-haul routes. This episode is a must-watch for anyone tracking the exciting innovations in the commercial vehicle sector! #TruckTech #ACTExpo #EVCharging #ElectricTrucks #Greenlane #VolvoTrucks #AutonomousTrucking #LowNOxEngine #CARB #EPA2027 #FleetManagement #Logistics #SustainableTransportation #CleanEnergy #FutureOfFreight #HeavyDutyTrucks #AuroraDriver #TransportationAsAService #InnovationInTrucking #SupplyChain ⁠Follow the Truck Tech Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Hotel Moment Deep Dive webinar, Anisha Yadav, VP of Customer and Product Marketing at Revinate, joins Jennifer Hill, VP of Commercial Strategy at Kalibri Labs, to explore how hotels can navigate current market challenges while maximizing revenue. They examine the latest industry data trends, including the impact of federal policy changes on demand patterns, and share actionable strategies for leveraging guest data to drive direct bookings and optimize channel performance.

SAP's Lauren Husum, Vice President of Product Marketing for SaaS ERP, dives into the evolving landscape of ERP systems. Lauren explains why ERP remains the heart of organizations, serving as a critical foundation for innovation rather than becoming obsolete. She highlights three key trends shaping the future of ERP: the integration of AI, the importance of smart data, and the continued evolution of ERP applications. Lauren explains how AI is revolutionizing business processes by enhancing decision-making, boosting operational efficiency, and increasing employee productivity. SAP's approach to AI emphasizes relevance, reliability, and responsibility, ensuring AI solutions are embedded in enterprise applications, trained on extensive business data, and developed with strong ethical standards. She stresses that AI's success depends on high-quality, harmonized data across systems, which ERP platforms uniquely provide. Ultimately, the episode underscores that ERP is not dead but evolving into a powerful enabler of digital transformation. Organizations that leverage ERP combined with AI and smart data will unlock greater agility, efficiency, and growth in the years ahead.

Kosai Estowani is a Senior Product Marketing Manager on our competitive intelligence team and drives several valuable passion projects, including leading a Dynaspace for People of Color, at Dynatrace.  In this episode, he talks about his path from studying criminal justice to pursuing a career in tech. He shares how career pivots and great leaders have shaped his journey. He also talks about founding the Dynaspace for People of Color and his passion project to help underserved youth see what careers are possible in tech.   Tune in and let us know how you liked it by leaving us a review or a comment on your streaming platform. Where to find us:      Connect with Sue Quackenbush on LinkedIn  Connect with Kosai Estowani on LinkedInDiscover the opportunities at Dynatrace and take your career to the next level: careers.dynatrace.com

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Hustle Inspires Hustle, Alex Quin talks with Chris Mirabile, founder of Novos, a company using science from Harvard and MIT to help people live longer and healthier lives. After surviving a brain tumor at 16, Chris committed to mastering health and aging, eventually becoming biologically 13.6 years younger than his chronological age. He shares low-cost lifestyle strategies like fasting, clean eating, consistent sleep, and moderate exercise, as well as advanced tools like Novos supplements and hyperbaric oxygen therapy. Chris also cautions against trendy, untested biohacks and stresses the importance of prioritizing fundamentals. His goal: to add over a billion years of healthy life to humanity.Episode Outline[00:00:00] Introduction of Chris Mirabile and Novos [00:03:00] Chris's brain tumor diagnosis and recovery journey [00:08:00] Impact of health struggles on self-esteem and mindset [00:12:00] Realizing aging is modifiable through lifestyle [00:15:30] Creating Novos and the science behind it [00:20:00] How lifestyle affects 70–90% of lifespan [00:24:30] Low-cost health tips: fasting, diet, activity, sleep [00:34:00] Higher-cost biohacks: Eight Sleep, supplements, hyperbaric chambers [00:40:00] Novos Core, Boost, and Vital explained [00:48:30] Risks of trendy health fads: grounding and peptide injections [00:55:00] Chris's vision: a billion years of healthy life for humanity [00:58:00] Final thoughts and where to follow Chris and NovosWisdom NuggetsLifestyle Over Genetics: You Have More Control Than You Think : Up to 90% of your lifespan is influenced by how you live—not your DNA. Chris emphasizes that the power to extend your healthspan is mostly in your hands.Build the Foundation First: Health Before Hacks : Chris stresses mastering sleep, diet, movement, and mindset before jumping into expensive tools or supplements. The basics drive the biggest results.Don't Fear Aging—Understand It : Aging is not a random process. It's driven by 12 known biological mechanisms, which you can slow with proper interventions backed by real science.Intentional Living: Reframe Hardship Into Purpose : Chris turned a brain tumor and his mother's cancer into fuel for building a health-driven company with a mission to help others live better, longer lives.Be Cautious with Health Trends : Not everything hyped in the wellness world is safe. Chris breaks down the importance of risk vs. benefit and why skepticism is healthy when it comes to biohacks.Power Quotes:""People have normalized feeling like shit.” - Alex Quin"Your body is the most advanced computer ever made." - Chris MirabileConnect With Chris :Instagram: (https://www.instagram.com/slowmyage/)Novos Instagram: (https://www.instagram.com/novoslabs)Linkedin (https://www.linkedin.com/in/iandeloney/)Website (slowmyage.com)Company: (novoslabs.com)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever felt a gap between brand and product marketing, we've had an expert who's been in both roles and is telling us that there's not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We're covering:The 4 Cs framework: Capabilities, Credibility, Convenience, and CostThe danger of treating marketing like "arts and crafts" (and how to stop)Why being memorable is the true competitive advantage in crowded marketsHow convenience beats capabilities more often than you'd thinkHow category leaders stay leaders (hint: it's not features)Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever.

How does early-stage positioning help hospitality tech vendors stand out, scale faster, and stop guessing? And what can you do when your messaging sounds just like everyone else's?In this episode of dojo.live, we welcome Jacki Brown, strategic product marketing leader and founder of Jacki Brown Marketing. This conversation dives deep into the power of early-stage positioning—and why product marketing should never be an afterthought for hospitality tech vendors.Jacki breaks down the common misconceptions around marketing in the B2B hospitality space and explains what's really behind the industry's “sea of sameness.” She shares a practical 3-part research framework—market, competitors, and buyers—that helps companies define what truly makes them different and valuable. From confronting the fear of narrowing focus to knowing when (and how) to bring in product marketing, Jacki offers candid advice and actionable steps for vendors at any stage of growth.Plus: where product marketing should live, how to build the muscle without a full team, and what trends are reshaping messaging in 2025 and beyond.About Jacki BrownJacki Brown is the Founder and CEO of Jacki Brown Marketing, LLC, a consultancy that helps hospitality and travel technology companies navigate growth by identifying and crafting their positioning and messaging, then scaling that across digital channels and into lead-generating marketing campaigns.With nearly two decades of experience in marketing, Jacki honed her skills working with renowned brands such as Amadeus Hospitality, Demandware (now Salesforce Commerce Cloud), Shark Vacuums, and Nexxus Haircare, where she shaped global marketing strategies that significantly impacted pipeline growth and sales. She lives in Portsmouth, NH with her husband and two young children.

What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

Send us a textThe world of product marketing is fascinating. Andy Lapteff, Senior Product Marketing Manager at Nokia and host of the Art of Network Engineering podcast joins us to dive in. Andy shares his journey from traditional network engineering to product marketing, revealing the crucial differences between what makes technical marketing and product marketing tick. We dive deep into the psychology of marketing, the power of storytelling in technical sales, and how companies like Apple have mastered the art of connecting with customers emotionally rather than just listing features. Andy also discusses Nokia's innovative approach to open source projects like Container Lab, the challenges of communicating complex technical solutions to different audiences (from network engineers to C-suite executives), and practical advice for technical professionals interested in transitioning to marketing roles. This episode is packed with valuable insights about bridging the gap between technical excellence and market success.Show LinksLinkedIn: https://www.linkedin.com/in/andylapteff/Twitter: https://x.com/andylapteffWebsite: https://www.permitipandyandy.com/Podcast: https://artofnetworkengineering.com/Container Lab: https://containerlab.dev/Nokia: https://www.nokia.com/

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.She breaks down:Why most campaigns fail from a lack of product contextHow she built a mini-PMM process from scratchWhy this framework will save you (and your sales team) hoursWhether you're in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews.Matt and Shoshana cover:Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studiesHow to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toesThe most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually useWhether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.Timestamps(00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What's a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren't Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil's unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than polishing the perfect message, and how GenAI will shift execution forever.The ultimate marketer and podcast legend educate us on:Why most customer research never gets shared—and how to fix itThe AI use case every PMM should be doing today (and probably isn't)“You can never give an LLM too much context”—unless you doPhil's rule of thumb: brief AI like you brief your analystThe PMM x Martech collab that unlocks ICP clarityThis one's a must-listen for any PMM trying to earn cross-functional credibility and not just ship decks no one reads.If you've ever felt like the ‘silent' in the marketing department, this episode will help you find your voice and your seat at the table.Timestamps:00:00 Introduction and Host Roundtable01:05 Introducing the Special Guest: Phil Gamache01:55 Are Product Marketers Actually Marketers?05:50 Phil's Experience with the Four P's of Marketing09:22 Challenges and Roles in Marketing Ops12:45 The Future of AI in Marketing24:30 The Current State of AI25:10 Leveraging AI for Customer Research29:06 Practical Tips for Summarizing Customer Interviews31:58 The Importance of Context in AI Prompts40:02 Collaborating with Marketing Ops for Better Data43:23 Exploring AI Tools: MidJourney vs. DALL-E45:30 Conclusion and FarewellShow Notes:Phil's LinkedInHumans of Martech PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.

Beyond Portals: Building B2B Brands with eCommerceIn this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.Key Takeaways:(01:25) Why traditional portals fall short of building B2B brand trust(03:20) What's a B2B portal, and why it's not enough(04:05) Why branded websites don't drive growth either(05:38) What B2B buyers find frustrating with a current B2B commerce experience(06:50) The proposed solution: Integrating the portal and brand website into one experience(09:11) Ciranda's journey from two sites to a single customer-first platform(12:14) Personalizing experiences for both major and long-tail food brand customers(13:50) Audience question: How are Ciranda's sales team's operations organized?(16:08) Ciranda's results one quarter after going live with OroCommerce Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.#b2becommerce #distribution #digitalcommerce

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you've never heard before.  This is The Copywriter Club Podcast. I've interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I've heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the many other topics we talk about every week. Often the topics we cover are good reminders of things I already know but maybe don't apply to my business the way I should. Other times I hear ideas that I have implemented and what we talk about is a confirmation that what I'm doing in my business is helpful to my clients. And yet, I am constantly surprised by new ideas, new ways to do old things, and new insights that guests share that have never occurred to me before. That happened as I was recording this episode. My guest today is my friend Grace Baldwin. Grace is a copywriter with a background in strategy and product development. She's in the process of building her own design agency. Grace has constantly leveled up as she's built her business, working with bigger clients, taking on bigger projects and helping to create more impact for the brands she works on. While we were talking, she shared one way she does brand voice research—something I have never heard other copywriters doing and something that has never occurred to me before… and yet it's the kind of idea that may help you as you conduct research for your clients, especially if they are in early stages and don't yet have a lot of customers to intervew or survey.  After hearing that, I shared my favorite research technique for getting a founder to share the features, benefits and other details about a product in a way that helps me capture these for my sales copy. If you want to hear either or both of these ideas, you're going to have to listen to the rest of the podcast. Before we do that though, since one of the topics we touch on in this podcast is research, I want to share with you all of my research secrets… the 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. I've shared them all… more than twenty different techniques for capturing ideas, plus all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  You can learn more about this unique resource at thecopywriterclub.com/researchmastery … research mastery is all one word. Check out thecopywriterclub.com/researchmastery. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Grace Baldwin.   INTERVIEW TRANSCRIPT COMING   Thanks Grace for sharing the details of your career journey and what you're building at your agency today. I want to echo what Grace said about finding a community of copywriters who can help you on your own career journey. I've told my own story several times, but it bears repeating the lesson,

In this episode of Tech Talks Daily, I'm joined by Glen Shok, VP of Product Marketing at Panzura, for a detailed look into how the company is rethinking hybrid cloud storage with the release of CloudFS 8.5 Adapt. CloudFS 8.5 isn't just another update. Built in direct response to customer feedback, it introduces powerful new features like Instant Node and Regional Store that redefine performance, availability, and business continuity. Instant Node allows failed systems to be replaced or migrated in under five minutes.  Regional Store brings high-speed data access closer to end users around the world while reducing latency and cloud egress costs. As Glen explains, the latest release meets the growing demand for flexibility in the face of geopolitical uncertainty, rising cloud costs, and evolving IT infrastructure. Panzura is helping organizations maintain uptime, protect data, and adapt quickly, whether moving away from VMware or modernizing a global IT footprint. CloudFS 8.5 Adapt enables this without forcing customers to compromise on control, performance, or security. We also explore how Panzura's vision for autonomic data infrastructure is becoming a reality. With every CloudFS node sharing full configuration metadata, new nodes can spin up almost instantly. AI plays a central role here too. Through Panzura Data Services, AI tracks behavioral anomalies to detect early signs of data exfiltration, ransomware, or internal threats. This provides not just alerts, but the ability to interdict and isolate risky behavior in real time. Looking ahead, Glen shares how Panzura is preparing to support AI workloads directly where unstructured data lives. Instead of migrating terabytes to external platforms, organizations can train language models in place, reducing cost and complexity. With features like enhanced RBAC, native Entra ID support, and a virtual data lake model on the horizon, Panzura is clearly positioning itself at the intersection of enterprise storage and AI innovation. If you work in cloud infrastructure, cybersecurity, data governance, or AI deployment, this episode offers practical insights into the challenges IT teams face today and the technologies that are solving them.

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As enterprises roll out production applications using AI model inferencing, they are finding that they are limited by the amount of memory that can be addressed by a GPU. This episode of Utilizing Tech features Steen Graham, founder of Metrum AI, discussing modern RAG and agentic AI applications with Ace Stryker and Stephen Foskett. Achieving the promise of AI requires access to data, and the memory required to deliver this is increasingly a focus of AI infrastructure providers. Technologies like DiskANN allow workloads to be offloaded to solid-state drives rather than system memory, and this surprisingly results in better performance. Another idea is to offload a large AI model to SSDs and deploy larger models on lower-cost GPUs, and this is showing a great deal of promise. Agentic AI in particular can be run in an asynchronous model, enabling them to take advantage of lower-spec hardware including older GPUs and accelerators, reduced RAM capacity and performance, and even all-CPU infrastructure. All of this suggests that AI can be run with less financial and power resources than generally assumed.Guest: Steen Graham is the Founder and CEO of Metrum AI. You can connect with Steen on LinkedIn and learn more about Metrum AI on their website.Guest Host: Ace Stryker is the Director of Product Marketing at Solidigm. You can connect with Ace on LinkedIn and learn more about Solidigm and their AI efforts on their dedicated AI landing page or watch their AI Field Day presentations from the recent event.Hosts:⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠Jeniece Wnorowski⁠⁠⁠⁠, Head of Influencer Marketing at ⁠⁠⁠⁠Solidigm⁠⁠⁠⁠ ⁠⁠⁠⁠Scott Shadley⁠⁠⁠⁠, Leadership Narrative Director and Evangelist at ⁠⁠⁠⁠Solidigm⁠⁠⁠⁠Follow Tech Field Day ⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠on X/Twitter,⁠⁠⁠⁠ ⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠, and ⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠. Visit the ⁠⁠⁠⁠Tech Field Day website⁠⁠⁠⁠ for more information on upcoming events. For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠, and ⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠.

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore how AI is reshaping the world of advertising in the latest episode of the AI Leaders Podcast, with Craig Vaughan, Managing Director, Data & AI Lead; Kevan Yalowitz, Global Industry Group Lead, Software & Platforms at Accenture and Ludovic de Valon, Director of Product Marketing at Amazon. From smarter ad campaigns and AI-powered content creation to leveling the playing field for small businesses, they dive into the game-changing opportunities AI brings to the industry. The conversation also tackles key challenges like data privacy and the importance of responsible governance.

oin us on the One Vision Podcast with Chris Juneau, Senior Vice President, Head of Product Marketing, SAP Concur, as we dive into the evolving role of CFOs in the era of AI and automation. Discover how geopolitical challenges and manual processes are shaping strategies for 2025, and hear insights on leveraging AI to optimize costs and drive efficiencies. Tune in to learn how CFOs are stepping out of the corner office to bridge organizational gaps and reshape finance.#AI #FinancialServices #Fintech #Podcast #SAPConcur

Send us a textJoin hosts Ben Kornell and Alex Sarlin as they explore the latest developments in education technology, from AI breakthroughs and policy shakeups to new funding rounds and workforce shifts shaping the future of learning.✨ Episode Highlights:[00:00:00] Silicon Valley debates the rise of “AI Slop” and the impact of vibe coding.[00:03:36] Columbia student suspended for AI cheating tool raises $5.3M to commercialize it.[00:04:56] Anthropic's Drew Bent explains why code literacy now means editing AI-generated code.[00:08:09] 200 CEOs and Code.org push for mandatory AI classes in high school.[00:11:13] Federal government's role in AI education policy under debate.[00:14:04] Duolingo plans to replace contract workers with AI, triggering backlash.[00:20:42] Higher ed faces political attacks; Harvard and Columbia push back.[00:23:32] K-12 faces teacher shortages and $4.5B in proposed federal funding cuts.[00:35:21] Google's AI Overviews cut search click-through rates by 34.5%.Plus, special guests:[00:36:08] Brian Malkin, Co-Founder & CEO of Rang, on rewards programs to improve K-12 attendance.[00:50:29] John Marshall, CEO of BrainFreeze, on AI safety and transparency in schools.[01:12:31] Scott Nadzan, Vice President of Product Marketing and Strategic Communications at Panopto, on AI-generated video and the Elai acquisition.

LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFFYou don't need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging.In this episode, we're diving into what messaging actually means and why it's responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand.We're covering:What messaging really is (hint: it's more than your words)Why great messaging makes people feel something and take actionSigns your messaging is falling flat and how to recognize the gapsReal client wins: You'll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it.How to start auditing and adjusting your message todayIf you've ever thought “I'm doing everything right… why aren't people buying?” this episode will show you exactly what to change.Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth

In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience.For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM.All rights reserved. © Product Marketing Hive.

On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga's distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga's social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us on the One Vision Podcast with Chris Juneau, Senior Vice President, Head of Product Marketing, SAP Concur, as we dive into the evolving role of CFOs in the era of AI and automation. Discover how geopolitical challenges and manual processes are shaping strategies for 2025, and hear insights on leveraging AI to optimize costs and drive efficiencies. Tune in to learn how CFOs are stepping out of the corner office to bridge organizational gaps and reshape finance.#AI #FinancialServices #Fintech #Podcast #SAPConcur Hosted on Acast. See acast.com/privacy for more information.

Guest: Dr. Tony Vercillo   Guest Bio: ​Dr. Tony Vercillo is a 30-year veteran in the Product Marketing and Distribution industry. He has a Doctorate in Marketing Management, with special emphasis on Global Marketing Strategies (Summa Cum Laude). He also received his MBA in Leadership and Human Behavior. He is a highly sought-after public speaker known for his “infectious enthusiasm.”   Dr. Vercillo has been an Author for more than 30 years in the non-fiction arena. He always dreamt of dabbling in the fiction world, and this work is his first foray into the exciting world of novels.   Dr. Vercillo has served as a Senior-Level Manager and Vice President for PepsiCo and a third-party supply-chain firm. He is currently the CEO of a major kosher food service company in New Jersey. He also recently retired from teaching Global Marketing Strategy and Supply Chain Theory at California State University. His passion in life is teaching and coaching, and he has spent the last 20 years fulfilling that dream.   Key Points: Sales Strategy: · Cross-Training: Salespeople are trained across all segments (e.g., healthcare, schools, caterers) to improve adaptability and pricing knowledge. · Hunter-Farmer Hybrid: All reps are expected to both acquire new clients and manage existing relationships.   Change Management: · Data-Driven Approach: Used financials, industry benchmarks, and logic to explain changes. · Persistence: Faced resistance but stood firm while showing empathy. · Ongoing Communication: Holds regular sales meetings (e.g., upcoming board meeting) to address concerns.   Operational Improvements: · Customer Visit Push: Implemented Salesforce (embedded in new ERP) and assigned a champion to ensure usage. · ERP Integration: New system launching May 1 improves visibility and report generation. · Coaching Culture: Monthly check-ins, product-level reviews, and data-backed feedback by the sales VP.   Onboarding & Training: · Hands-On Process: All new hires must work in order entry, warehouse, and ride with drivers. · Holistic Understanding: Training ensures reps grasp the entire business, not just selling.   Financial Results: · Sustained Growth: Double-digit revenue growth and increasing profitability every year since he joined. · Cash Flow Focus: Reduced cash gap from 70+ days to ~37 days through disciplined collections and vendor management. · Customer Retention: 99% retention rate, even with stricter payment terms.   Guest Links: Connect on LinkedIn https://www.youtube.com/@s.bertram https://doclifelessons.com/episodes       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney's start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can't replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand's Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent data classification, threat detection, and automated remediation are changing the cybersecurity landscape – and why the foundation of effective security starts with how your data is stored and classified. This episode takes listeners from Varonis's fascinating origin story (involving disappearing high-resolution ocean floor images) to the cutting-edge of modern cybersecurity practices. Nolan breaks down Varonis's comprehensive platform that creates visibility and control over data access, while Jason explains why Pure Storage provides the ideal foundation for these security solutions. Learn how real-time threat detection, user behavior analytics, and automated remediation aren't just buzzwords but essential components of modern data protection strategy. As AI-powered threats continue to evolve, this conversation offers practical insights into how organizations can stay ahead of bad actors through strategic partnerships and integrated solutions. Discover why streamlined SecOps and robust data classification are becoming table stakes for business continuity, and get a preview of what's next in the Varonis-Pure partnership. Whether you're a CISO, IT administrator, or business leader concerned about data protection, this episode delivers actionable intelligence on safeguarding your organization's most valuable asset: its data.

“Positioning and messaging might be perfect, but without distribution, it doesn't mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta ConsultingIn this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing support before making their first full-time hire, what's broken about personalization at scale, and why webinars feel increasingly outdated in today's crowded B2B environment. He also dives into the critical role of language, community, and actionable content in building trust with modern buyers.In this episode, you'll learn:When startups should hire product marketing and when they shouldn'tWhy AI personalization at scale often backfiresHow distribution has overtaken positioning as the real growth challengeResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Jonathan Pipek on LinkedIn: https://www.linkedin.com/in/jonathanpipek/Explore Blue Manta Consulting: https://www.bluemantaconsulting.com/Timestamps:(00:00) Intro(01:31) Jonathan Pipek's background and approach to startups(04:03) Defining product marketing at early-stage companies(07:02) When to hire product marketing full-time vs fractional(11:06) What's not working: AI personalization at scale(12:30) Why ads are delivering diminishing returns(13:04) The distribution problem no one talks about(14:30) How product marketing and content marketing should collaborate(19:17) Why webinars feel outdated in 2025(22:19) Why actionable content beats thought leadership today

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results. RESOURCES Foursquare: https://www.foursquare.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Darren Lee, Product Marketing Strategist, breaks down how to build and scale product-based startups without wasting resources. He reveals that the secret to standing out in a crowded market lies in embracing authenticity over flashy, imitative tactics, choosing a unique, customer-centered approach that builds lasting trust, and assembling a high-performing team fueled by shared values.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/U5E6o5bxmHQ Apple: https://podcasts.apple.com/us/podcast/darren-lee-ceo-and-founder-of-voics-building/id1484783544 Spotify: https://open.spotify.com/episode/5VO36YXtQ9h39bLLnOzQ0z ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.