Podcasts about User experience

Person's behaviors, attitudes, and emotions about using a particular product, system or service

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Latest podcast episodes about User experience

Power Producers Podcast
Sivan Iram - The New Breed of Wholesaler

Power Producers Podcast

Play Episode Listen Later Dec 4, 2024 39:59


In this episode of the Power Producers Podcast, David Carothers talks with Sivan Iram from Flow Specialty. They discuss Flow Specialty's innovative approach to using AI in insurance to enhance wholesale relationships, improve underwriting response times, and reduce operational friction for agents. Flow Specialty combines human expertise with AI-driven tools to speed up quote turnaround and improve accuracy without requiring agents to use portals. Sivan highlights that Flow's AI is an internal tool supporting brokers rather than replacing them, positioning the company as a "caddy" for agents. Flow's AI manages various tasks, such as analyzing quotes, market insights, and carrier communications. This combination allows agents to handle complex insurance transactions efficiently and frees up time to focus on larger accounts. Key Points: Introduction to Sivan Iram and Flow David Carothers introduces Sivan Iram from Flow, highlighting producer challenges with traditional wholesalers. Sivan shares his transition from software to innovating traditional industries. Founded three and a half years ago, Flow provides enterprise-level service to mid-market and small commercial spaces, addressing inefficiencies like slow responses and lack of expertise through AI.     Flow's Approach to Wholesale Efficiency   Flow uses algorithmic underwriting and API integrations for faster turnaround. Acting as a "quarterback," Flow manages submissions and automates tasks traditionally done by retailers. Unlike wholesalers, Flow takes full ownership of the process.     User Experience with Flow   Sivan explains Flow's AI agents offer speed, expertise, and tailored insights for brokers. These agents analyze quotes, compare options, and communicate with carriers, enhancing brokers' work without replacing them.     Addressing AI Concerns   David compares AI to a golf caddy, supporting rather than replacing people. Sivan agrees, noting that Flow reduces portal fatigue while keeping human oversight. Agents appreciate AI's ability to deliver faster, better service without compromising expertise.     Growth and Future of Flow   Flow is growing rapidly, tripling revenue monthly and signing 60+ agencies. With a strong carrier network and investments in technology, Flow balances human expertise with AI-driven insights, providing unmatched market value.     Conclusion and Call to Action   David encourages listeners to try Flow and highlights its potential to transform wholesale markets. Sivan provides contact information and reassures agencies about the ease of working with Flow. Both express excitement for Flow's future.   Connect with: David Carothers LinkedIn Sivan Iram LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Killing Commercial Flow Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

How2Motivation
YOU'RE GETTING WEAK AGAIN...WAKE UP AND REMEMBER WHO YOU ARE

How2Motivation

Play Episode Listen Later Dec 2, 2024 8:01


Just remember, you can do anything you set your mind to, but it takes action, perseverance, and facing your fears. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO JOIN MOTIVATION HUB for 50% OFF (discount limited to first 500) -- Unleash Open.ai for your Marketing

Public Sector Podcast
Mapping the Customer Experience - Pete Saunders - Episode 117

Public Sector Podcast

Play Episode Listen Later Dec 2, 2024 9:57


In a recent discussion led by Charlie Hamer, co-founder of the Public Sector Network, he converses with Pete Saunders, a facilitator renowned for his expertise in customer journey mapping and service blueprinting. Their dialogue illuminates the importance of enhancing public service sector service delivery. Pete Saunders , Consultant, Pete Saunders Consulting For more great insights head to www.PublicSectorNetwork.co  

So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 081: How to add UX Copywriting to your suite of services with Susan Reoch

So you want to be a copywriter with Bernadette Schwerdt

Play Episode Listen Later Dec 1, 2024 47:08


Would you like to become an expert at UX copywriting?Would you like to make money from UX copywriting?What even is UX copywriting? UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience. UX stands for User Experience and it's the art of helping users navigate a website in the most efficient way possible. If you've ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter. If you'd like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you. Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services. Whether you're a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy. Here's what you'll learn: How to understand UX copywriting: Grasp the basics of user experience writing and its role in creating seamless digital interactions. Learn the difference between UX copywriting and traditional conversion copywriting. How to add UX to your copywriting suite of services: From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting. Hear how life experiences, from architecture studies to global travel, shaped her unique perspective. How to create a UX-friendly website: Discover the importance of understanding client goals and user motivations. Learn how to map out user journeys and design website navigation for optimal functionality. How to avoid common UX mistakes: Avoid overwhelming users with too much information. Use customer-friendly language to ensure clarity and connection. Learn how to make your website's purpose immediately clear. How to integrate SEO, brand voice, and UX: Balance user-friendly design with effective SEO strategies. Learn tips for identifying and incorporating brand voice in website copy. How to apply practical UX tools and techniques: Explore resources like the Nielsen Norman Group for learning UX principles. Understand how to collaborate with designers and developers to bring copy to life. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Building Globally: Lessons in Enterprise Product Growth
Improving Signup Completion with Horatiu Marc

Building Globally: Lessons in Enterprise Product Growth

Play Episode Listen Later Nov 28, 2024 7:20


How can crowd testing improve signup completion rates?

Der Mensch Technik Podcast
Warum „der kleine Computer in meinem Kopf“ völliger Blödsinn ist

Der Mensch Technik Podcast

Play Episode Listen Later Nov 28, 2024 34:01


In dieser Folge des Mensch-Technik Podcast nehme ich Euch mit auf eine spannende Reise in die Welt unseres Gehirns. Wir klären, warum der oft verwendete Ausdruck „der kleine Computer in meinem Kopf“ komplett daneben liegt. Unser Gehirn ist kein Computer, sondern ein einzigartig komplexes und faszinierendes System – und ich zeige Euch, wie grundlegend anders es tatsächlich funktioniert. Macht Euch bereit, einige Mythen zu entzaubern und die wahren Superkräfte des menschlichen Denkens zu entdecken!

The Product Podcast
SoulCycle VP of Product on Leveraging AI to Craft Unforgetable Digital & In-Person Experiences | Drew Lesicko | E246

The Product Podcast

Play Episode Listen Later Nov 27, 2024 46:44


In this episode, Carlos Gonzalez de Villaumbrosia interviews Drew Lesicko, Vice President of Product and Technology at SoulCycle.SoulCycle, founded in 2006, is a pioneer in boutique fitness known for its passionate customer community. The company has successfully blended physical and digital experiences, particularly during the COVID-19 pandemic when it launched its At-Home Bike.Drew oversees the full digital journey of SoulCycle customers and all technology platforms for the company. He joined SoulCycle in 2018 and played a crucial role in launching the At-Home Bike at the beginning of the pandemic, which helped sustain the business when physical studios had to close. What you'll learn:Drew's approach to balancing physical and digital experiences in fitness.SoulCycle's adaptation during the pandemic, the strategy for blending physical and digital experiences, and the future of connected fitness technology. How SoulCycle has built such a strong customer community and how they're using data and AI to personalize each rider's fitness journey.The future of connected fitness technology and SoulCycle's positioning in this evolving landscape.Key Takeaways

Skip the Queue
Innovating for Change: Youth, Climate, and the Science Centres of Tomorrow

Skip the Queue

Play Episode Listen Later Nov 27, 2024 48:45


Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 11th December 2024. The winner will be contacted via Twitter. Our guests:https://www.wethecurious.org/ Chris Dunford, Sustainability and Science Director at We The Curious As Sustainability and Science Director, Chris Dunford has been responsible for Sustainable Futures at We The Curious since 2011. During that time, he has introduced a sector-leading programme of environmental best practice, innovative technologies, and organisational change. In 2019, We The Curious became the first science centre in the world to declare a climate emergency and pledged to meet ambitious decarbonisation targets in this decade, implemented alongside climate change adaptation.Beyond We The Curious, Chris has held positions as Head of Environmental Sustainability at UKRI, Elected Director of the Bristol Green Capital Partnership, Mentor of Arizona State University's ‘Sustainability in Science Museums' Global Fellowship, and Chair of the ASDC Decarbonisation Group. Chris' background is in science communication and stand-up comedy. https://w5online.co.uk/Victoria Denoon is the Head of Visitor Experience at W5 Science and Discovery Centre.Victoria joined W5 Science and Discovery Centre in March 2020 and has responsibility for all aspects of W5's operations. She is also currently an ASDC Trustee. Prior to joining the team at W5, she worked in Higher Education in the United States for 15 years with a particular interest in advancing the careers of women in STEM fields. http://www.aberdeensciencecentre.org/Bryan Snelling is the CEO of Aberdeen Science Centre. He's been in this position for five years having started in November 2019. Bryan has worked in the visitor attraction sector for 11 years having previously enjoyed 6 years as CEO at The Gordon Highlanders Museum in Aberdeen. Bryan has worked in many sectors during his career including education having worked across the UK in Portsmouth and London before moving to Aberdeen. Bryan is originally from South Wales and in his spare time he enjoys playing the guitar, playing cricket and reading. https://www.sciencecentres.org.uk/Shaaron Leverment is the Chief Executive at The Association for Science and Discovery Centres.Shaaron is the CEO of ASDC and has over 20 years' experience working in science engagement and education. She stands for the value of science centres and museums for social good, as community assets that are accessible and relevant for a more diverse public.Shaaron joined ASDC in 2016 as the Deputy CEO. She is also the co-founding director of 'Explorer Dome' that engages over 70,000 children and adults every year. She leads on a number of national and international programmes and collaborations that aim to improve the relevance and accessibility of STEM for a more diverse public. As a past president of the British Association of Planetaria, she is also currently the EDI co-chair of the International Planetarium Society. Shaaron is mum to two boys, and the owner of a large hairy Golden Retriever.She is part of varied networks, working with schools, universities, science centres, museums and volunteer groups, as well as nation-wide professional associations and Government agencies. She has created and directed national and international (EU) science engagement programmes, including leading the Horizon 2020 Hypatia programme in the UK to support greater gender inclusion in informal science education, and is the driving force behind Our Space Our Future, supporting participative practice in space science outreach.Through work with ASDC, Ecsite and other international partnerships, Shaaron is known for her work to support greater equity and inclusion within our STEM education and engagement organisations, with the ambition of embedding more equitable practice for transformative organisation-wide change. Transcription:  Paul Marden: Welcome to Skip the Queue. A podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. Now, today's episode is a special one. A few days ago I was at the Association for Science and Discovery Centre's annual conference recording in front of a live studio audience. Joined by a panel of the great and good from the Science and Discovery Centre community, Victoria Denoon, Head of Visitor Experience at W5 Science and Discovery Centre. Bryan Snelling, the CEO of Aberdeen Science Centre. Chris Dunford at ASDC Sustainability Group Chair and Sustainability Director at We the Curious. And Shaaron Leverment, the CEO of ASDC. Now, I have to say, this was a bit of a proof of concept for us and we had a few technical gremlins, but whilst the sound quality isn't brilliant, the conversations absolutely were. Paul Marden: So without further ado, let's go over to that recording I took a couple of days ago. Why don't we start with our icebreaker questions? So this is a tradition for the podcast and nobody has been prepared for this. So, Victoria, you'll like this one. It's a really easy one. Bauble or custard cream? Victoria Denoon: You said it was going to be easy. Paul Marden: Oh, no, I could give you my answer straight away. It's a firmly held belief for me. Of course, it's the only answer to that question. Bryan, you have to live in a sitcom for the rest of your life. Which one? And why? Bryan Snelling: Oh God, can I have the ball? But do you know what? The only one that sprung to mind was Only Fools and Horses. I think, you know, a bit of dodgy dealing here and there. Can't go wrong with that, I think. Yeah, Wheeler dealing, you know what I mean? Paul Marden: One day Wanda's There'll be millionaires. Chris, play 10 instruments or speak 10 languages. Chris Dunford: Oh, horrible. I'm going to go for 10 instruments because I feel as if Google can do the rest. But 10 instruments? I can finally record my own albums. Paul Marden: And Shaaron, last but not least, control time like Hermione or Fly Like Harry. Shaaron Leverment: Oh, God, fly Like Harry, Paul Marden: Really? Shaaron Leverment: Yeah, yeah, 100%. Paul Marden: You don't need a time turner to be in every session. That wasn't the latest question at all. Okay, let's get cracking then with the main interview. Shaaron, first question is for you. This year and next sees the 25th anniversary of the millennium funded science centers which saw a huge amount of investments into science communic engagement across the country. What did that do to shape science in the last quarter of the century? And where do you think it will take us next. Shaaron Leverment: Great question. Paul Marden: Thank you. Shaaron Leverment: Like 25 years ago, as I mentioned in my talk, even no one really knew what science communication was. You know, now obviously there's masters in it, there's people who are doing PhDs in it and I think it's actually becoming a very important part of policy and recognised as strategically important in terms of the way in which nation engages with science. And I do believe that's because we have these amazing places across the U.K. now. Let's be honest, like a lot of them existed beforehand. There was at least 6, including Satrasphere, which is now Aberdeen Science Centre, which existed before the Millennium centers. And then suddenly all of these centers were. But now we've got 60, nearly 70 across the entire places. The Lost Shore is just open, which is all about surf and science. Shaaron Leverment: I think science, referring to one of our keynotes, is really becoming part of culture. And then we're no longer looking at sort of museums and centres as like cathedrals of science. We're looking at them as real kind of cultural and community assets. So that's where I think. I think that's where the trajectory is going for the next 25 years. I'll just wrap that into the end of that. Paul Marden: This is a follow up for that and really anyone can join in on this one. Thinking more about where we go in the next 25 years, let's talk about funding streams because we had a big lump of money back just before the millennium projects get them kicked off and we're unlikely to see that level of lottery funding again. So how can centres, after all, they are visitor attractions and charities in many cases. How do they diversify their income streams? Victoria Denoon: I think there's two things about that and one's really important from the ASDC perspective because there's what we can do individually, but there's also what we can do collectively as a network. So you know, we are looking at that particularly from the Millennium Science Centre perspective. Victoria Denoon: And obviously that's a bigger voice if we do that together. So that's really important to have those conversations. At W5 we do that by increasing what we do for corporate hire. We do a W5 late program, which is an 18 plus evenings for adults to come down. And because we're going to be 25 years old next year, there's that nostalgia that really helps sell that. So we're looking at key events to drive revenue across the year to really get more people in our door who wouldn't come to us otherwise. Bryan Snelling: Yeah, I think it's obviously very important to diversify our income. But what we're talking about here, in terms of the money we got in 2019, you're only really going to get that sort of money again from very large institutions or government. And I think whether you're trying to persuade an individual to come and visit your science centre or local, national, devolved governments to give you money, it's all about the message that you're sending. It's about the science centres are really important part, and we were talking about it earlier on, the culture of what we're doing here. So whether you're just one individual or a multinational that has big bucks, you've really got to try and make them understand that. Chris Dunford: I think it's. Yeah, I think it's almost as well as diversifying to new funders, it's also diversifying what the existing funders will be happy to fund, because I think the funders understandably want the shiny new exhibition, the lovely new outreach in the brand advance, the school workshop photo opportunity. And those are all good things. And we couldn't do those things without the funders. But they'll need to. As these buildings getting older, they need to recognize at some point that those things can take place in the building where the roof leaks and it closes in the summer because the heat wave and the cooling system can't keep up. So I think if you're saying to the funders, yes, you can support this workshop, but we will need some contribution towards the rooms that the workshop take place in. Chris Dunford: So I think it'd be helpful to understand that. And to do that, we just need to make the case better to our value. So it's not just this extra news thing, but day to day supporting us to literally keep the lights on and keep the rain out of the roof. Bryan Snelling: Can I just add, I think there's also an important thing here about mission drift. We should be true to our own mission. We should know where we're going, our direction, and not have as much as possible. Because I understand it's a balance. Not have as much as possible. The funder direct what we do. It should be the other way around, or at least. And one of the big words of this conference that I've heard is collaboration. And we shouldn't just be doing it all the money, we should be actually understanding this is what we should be doing and this is how we're going. You should be coming on board with us. Paul Marden: You risk the tail wagging the dog, don't you? If all you do is chase the sources of funding. And you do that in a haphazard way. It's got to follow, as you say, it's got to follow the mission and the core values of the centre. Victoria Denoon: And it is a relationship, you know, it's like philanthropy and, you know, universities doing their work with donors. I mean, you really do have to have mutual respect and understanding and be looking for sponsors or funders or partners who have the same mission and values that you do. That conversation becomes a lot easier. Paul Marden: Absolutely. Shaaron, any thoughts? Shaaron Leverment: I think I agree with what they're saying. It's really well put. Paul Marden: This is an audience question and this is from Kate Allen from Purple Stars. And she asked me, is the A in steam in cooperate and why it's not a binary question. Chris Dunford: Right. Bryan Snelling: Look it up. Victoria Denoon: Yes. Bryan Snelling: Did you see the inflection in that? Paul Marden: Absolutely. Bryan Snelling: I think it's a two way process. I think that the A is very important. And again, I'm gonna repeat myself, but I think it's been a big part of what the conference has been about and it's been about collaboration. Yes, it's important, but it's a two way process because it's not all about us incorporating the arts. It's also about the arts incorporating the st, the E and the M and the science elements. So I think it's a two way process at the moment. I feel this is just my own opinion that it's a little bit more give than take. Shaaron Leverment: I think there's an interesting, you know, there's an interesting conversation of like, do you need an artist for it to be art? What is art and what is science? You know, and actually, you know, so much of, you know, the engagements that we see involve huge creativity, kids making planets and things like that in science. I do think that we need to use all the tools to get across these massive ideas. And I don't actually even know what science is anyway, so I'm on the back. Shaaron Leverment: And I also noticed in Tom Crick, when he was looking at the curriculum, they separate mathematics and numeracy from science and tech, you know, and so in science, tech engineering is often considered the invisible E in stem. Maths is often considered the invisible M in STEM in science and discovery centres, you know, and so the arts as well. I fully believe that we need to be trans and multidisciplinary 100%. But you know, I think it includes, you know, the music and everything. I think includes absolutely everything. So maybe these acronyms, which is not, they're not useful at all. Paul Marden: I don't think it helps. One of the things that we talked about when we first. We were spinning ideas around this episode, weren't we? And you talked about the idea that you shocked me, that science matters to me and I care about it. And it's something that I enjoy doing with my family. And to consider that isn't for the government to consider. That's not really part of culture because they're funded quite separately. It offends my roles, I think. Shaaron Leverment: But also, you know, it's just another beautiful way of looking at the world. You might look up at a night sky, you know, like Mara or Kilda, like we're hearing by Este. And you might look at it with eyes where you're just wondering at the jewelry of creation or making pictures in the stars. Or you might also be wondering about, well, maybe there's a planet out there. Shaaron Leverment: And I think you can look with all eyes and you can. It's all in wonder. And the fact that they are segregated, it comes back to school science, I think. I think actually in the normal world, as human beings, we don't have to separate them, but it's just very hard, especially when these are crazy funding lines. Like Tom mentioned the difference. I did not know that festivals are considered part of culture, but science festivals aren't. It's madness. Chris Dunford: It also depends in a way what you're doing. So if you're putting the A into STEAM  because you say that as a society, as a cultural attraction, we want to involve ourselves, then obviously, yes, we don't want to. You know, it's inclusive because as Shaaron said, they can. They bring different things to the table. But if you're putting an A in there because you're saying that art is the same as the others, then they're no different. But that's good. It's good that art and science kind of behave in different ways. So. So they both start with an idea or a question. They can both be kind of curious or stimulated by something. But then whether we do night sky or whatever, the way that art might scrutinise the night sky would be different to the way that science will scrutinise. And that's fine. Chris Dunford: They can complement each other. It's not. You need to recognize the differences in those kind of, I don't know, the intellectual disciplines, so they can support each other rather than say, well, artists, science, design. It's not as simple as that. They're different, but that's okay. Victoria Denoon: I do think they play a part together in making things more accessible to people. So if you look at major technology companies, they focus just as much on the design and the look of some of their products as they do on the actual technology that goes into them. So there's a lovely added experience there with putting that together. I think it's very important, but for different reasons. Paul Marden: Absolutely. There's been a lot of talk at the conference about diversity and inclusivity. To a certain extent, inclusion is about understanding who your audience is and understanding what it is that they need. Paul Marden: So let's dig into that about your three science centres. What are the customer demographics, what does the audience look like and what areas of diversity and inclusion are important to them? Victoria Denoon: Well, I think that assumes we've actually asked our audiences, you know, what is important to them. And I don't, you know, I'd like to sort of throw that over to other representatives for science centres because we have done some of that, but we probably haven't done it enough to be able to actually answer that question. That's something we are really looking at because we have a lot of different information about the demographics, but not really what they want to see us do. So we're looking at different focus groups and how to involve more people in that to get a better picture of that for our particular science centre. Bryan Snelling: I think we were very lucky to receive a lot of well enough ISF funding plus local funding to completely overhaul our science centre four years ago. What happened four years ago, it was wonderful. But as Shaaron said, we're actually not a millennium sites and we've been going for 36 years. I think tech request, slightly longer than us, Shaaron Leverment: 38.Bryan Snelling: There we go. But not many longer than us. But over that time we've asked and we found out a lot of information about what our visitors wanted. And similar to what Victoria said, we don't necessarily ask enough. We recognise that's a bad thing. We need and we are putting in place and now to evaluate to get feedback more. But back then were very aware of sort of things that we needed to do. We needed to be wheelchair user friendly. Bryan Snelling: So everything is now accessible throughout the science centre. We're one of the lucky places that have a changing places facility which is incredibly good and it's gone down very well. We also have a sensory space which was retrofitted admittedly. But if you look at our feedback on the online, that's gone down fantastically well and it allows some of our neurosensitive visitors just to calm down, go there and just take a moment and then come back and I think the very fact that we're a science centre, it's very hands on, it's very stimulating. Bryan Snelling: So having that has been a real wonderful addition to what we've got. And I think we've also got to remember financial inclusion. So a lot of the sort of sponsorship that we look for is to work with in Scotland. It's called simd, the Scottish Index for Multiple Deprivation. Chris Dunford: I'm sure there's a similar thing in England, but I want to know what it is. Paul Marden: We'll talk about that in a minute. Bryan Snelling: But we a lot of again, it's not mission drift when you are also doing it. A lot of our funders want to give us money so we can support those maybe who don't have as much money as the rest of us. So all of these things we've taken into account and parts of what we do at the science centre. Chris Dunford: Yeah. I suppose the question ultimately is when we ask our visitors what does inclusion, diversity mean to them, we won't get the answer we need. And that's because if you have a certain demographic who are visiting and you ask them diversity, inclusion, then obviously they will speak from their own life experience. But actually the people need to ask the people who aren't visiting. So in that respect, I mean the things we draw upon, we work closely with things like local council, so we have access to their data of who's living in the city and who's facing areas of deprivation and that kind of thing. Chris Dunford: So you can kind of fairly accurately figure out who's around you in your community and who's around you in your community isn't mirroring who's coming through the door and straight away you know where your focus areas are and the reason they might not be visiting, it might be economic, but it could also because there's things that you do unintentionally. It makes it look like you're not for them. Paul Marden: Yes. Chris Dunford: So only by engaging with them, seeing you through their eyes, will you understand maybe why you've been doing a thing which wasn't encouraged when they through the door. I suppose the last thing to say on that is often it's very tempting to think the inclusion thing is going to be groups that can't afford to visit and therefore Chapel saying it may be then detracting from the purely commercial enterprise we need to do to keep the buildings open and running. Chris Dunford: And for some areas who cannot afford to visit, then yes, that's an important part of what you do. But there could be areas, community who aren't visiting. And they can afford to visit because for some reason you're not currently for them, you can become for them. And you've also opened up a whole other market as well. So whether you're looking at it because you want more visitors financially, or you're looking at it because you want to be able to reach everyone, you need to ask who's in the city, who isn't here currently visiting and can we find out why they're not visiting? And then we just work through those challenge at a time until you hopefully are truly reflecting those around you. Paul Marden: I was at a Museum and Heritage Show earlier this year. There was a really interesting talk about inclusivity and making places accessible. And one of the key facts was that people that need an accessible place to visit, if they don't know something is accessible because you haven't communicated it properly, they will assume you are not accessible. And so having the changing places toilet and the sensory room is amazing. But you also have to communicate that to people in order for them to come and feel like it is a place for them. And that's. You're right, it's not about the charitable end of the organisation. It can be just a commercial thing. When you tell that story simply and easily for people, all of a sudden you are not going to market. Shaaron Leverment: We're sort of encouraging people. We've got an accessibility conference coming up in May which will be hosted by Winchester. And hopefully between now and then we can really support people with some of these amazing visual stories. Because I think you're absolutely right that you do need to know if it's accessible. You need to know what facilities you need to have those opportunities to know that there's a quiet space and what to expect. And then someone, honestly, if they know what's there and what's not there, then that's enough. Paul Marden: I've talked about this example before podcast, but Skipton Town Hall is an amazing example. They've got a museum whose name escapes me, but they won last year's Kids in Museum's Family Friendly award. But they have an amazing page that talks about their accessibilities with photos and videos where you can see the entrance, every entrance to the building and where that entrance will lead you to. It shows you the changing places toilet. You know, they are making it super easy for you to be able to understand that. And it's on your page, but it's a page that's hugely valuable on their website. Victoria Denoon: I think just beyond what you can do on your own. Site for that. There are organisations you can work with that tell people the story about what attractions in their area are accessible. So making sure you know who those groups are and working with them to get your story out and how you can support that's really important. Paul Marden: I've got Tudor in front of me from Eureka and I know that's something that Eureka has done a lot of is communicating the accessibility of what they deeds the outside world. I'm going to take your Scottish index of multiple deprivation and take that back to the uk. I'm going to talk a little bit about Cambridge Science Centre because they've passed two weeks ago, they've just opened their new building and one of the things that they talked about on the podcast with me was that part of the motivation for locating it on Cambridge Science park was because it is cheap by jail with one of the areas of multiple deprivation within the city. Paul Marden: They run youth groups in that area and what they found was that even though these kids are in a youth group associated with the Science centre and they are right next door to the Science park, those kids don't feel that a career in Science in the UK's hotspot for tech is a place where they could end up. Paul Marden: They just don't feel like it is of them. So how do we help those kids and families in those areas feel like science centres are for them and a career in the future and in science and tech is an opportunity for them? Bryan Snelling: I think when were redesigning the Aberdeen Science Centre, as I said, the only thing that's still there because It's a Category 2 listed building is the outer walls. But what we looked at that time was we said, well, how can we make it relevant to the northeast of Scotland? So we have three zones in the Science Centre which relates to either the up and coming or very much mature economies up there. We have an energy zone, of course we do, but space, you know, Shetland is on our patch, big patch, so is Sutherland and those of you who know Scotland, very big patch. That sort of space is a big part of what's happening up in northeast Scotland, but also life sciences. So we made it relevant so that people on an everyday sort of and kids can sort of relate to things. Bryan Snelling: I think we're the only city and people will help me out here and bring me down to size if that's the case. We have hydrogen buses in Aberdeen. I think we're one of the only, let's go like that. One of the only cities that currently do that and they see these things travelling through the city centre every day. But you know, they want to know more about that. So it's about making it relevant, making it day to day obvious that this, you can work in this because actually it's there or it's that or it's yes. The other thing is about showing the other careers that you can link it, you can focusing on space, but there's more than just that. You somebody said, yes, you also need to have a chef in the Antarctica. Bryan Snelling: So show them the other careers actually link in with this sort of and just make it relevant. Chris Dunford: Yeah, and I think obviously if you've got sections of society where there's young people who feel that science isn't for them, I think the first thing to recognise obviously is that they are in their lives. They're obviously getting messages that are telling them that's the case in the way in which children from other backgrounds are getting messages telling them what science is for them. And you can see that through the lens of the science capital. You can't control all of those, but you can control how you interact with them. Now, obviously what Cambridge did is they were able to physically relocate. Most of us aren't in that position in terms of the whole building, although that reached us the ability to do that on a complete short term basis. Chris Dunford: But I think again it's recognising that inclusion work is so much more than just kind of saying, “Hey, we are free. Why don't you come along today and you can visit for free or whatever.” It's the diversity of your staff and that's across the organisation. Because if they visit and they see someone that looks like them and that tells them that it is for them in a way in which it's going to be very difficult to do with the people actually working there don't look like people they would recognise as being in that kind of group in that way. It's about the activities themselves. So again, the ideas of kind of co development. So if you develop activities, rather than guess what you think they would like, just find out what they would like and involve them in those activities. Chris Dunford: So inclusion is difficult and it takes a lot of time because you can't just kind of put a sign on the door and say work for you now. You need to change the organisation. So it is enabling them to visit and then to keep that relationship going. That's the other thing that's very difficult. But I think if you did one funded visit and they came once and that was it, that might not be Enough to make them go, “Oh, so I can't be a scientist.” You get some kind of relationship with them going on over time. So yeah, it's a long, drawn out process, which means you need to look very hard at yourself and be prepared and brave to make changes in your own organisation. Because unintentionally you are probably putting some of the barriers there yourselves. Shaaron Leverment: I just want to echo that it really is about building those relationships. We ran a program called Explorer Universe across eight centres. And you know, we were all about extra partnerships and being brave and making new engagement to people who would never have thought to come through your doors. And you know, it ended up being like a year long of partnership building and then those relationships and almost all the programs were outreach. Some of them ended up, you know, as a celebratory event coming through the science centre. But it was very much going to where the kids were going to their space, you know, physically and emotionally and mentally, whatever, and working in partnership. So if you don't have the staff that reflect that community, then you can work in partnership and create those moments. Shaaron Leverment: And then when they do come to the centre, be there at the front door to welcome them. You know, I know you and it's very much, you know, like an experience floor In North Wales. Were working in a playground, you know, and talking all about them jumping off the playground with like parachutes, talking about friction and stuff like that. And one of the best quotes from that was like, I didn't realise this was science. You're like turning what they are doing and saying that you are a techie, techie person, you are a sciencey person, you are an engineer. That's what it is. Shaaron Leverment: You know, it's not saying this is what science is, you know, it's changing the capital that they have already into science capital to know that they are already inherent, as Osley said, inherent sort of scientists anyway. Paul Marden: Yes. Shaaron Leverment: So, yeah.Victoria Denoon: I think science centres are in a really wonderful space here to be able to do that because, you know, we do build relationships with community groups and schools all the time. And research has shown that these young people, why they see themselves in relation to their peers, that will attract them more than anything else into potential careers in science. So having a space where people can come and, you know, we don't tell them, don't touch that, don't do that. Victoria Denoon: You know, they can really fully get hands on and engage in things and having that opportunity. We just opened two years ago, our Learning Innovation for Everyone Space. We offer free school programs there, particularly in partnership with Microsoft and do coding workshops and things like that and lots of other activities and you can also do OCN accredited programs with us there. So it's really about getting them together as a group of their peers and showing them what's possible in that space. Paul Marden: That's amazing. So I'm a dev by background. Telling the story of Computer Science is not something that you see in every science centre that you go to. The whole kind of the history of computing, it exists in places, there are pockets of it. But it's not something that I want to coding club as well. But how many of my kids could go to a local science centre and feel that what they're doing when they're coding the robot and building some Lego is related to something that they see when they're at the science centre and that there's a mental leap to go from this fun thing that we're doing with this robot to the career that is amazing that I could have in the future. It's really hard. Paul Marden: Talking of kids, I'm a trustee at Kids in Museum and we talk a lot about getting the voice of young people who visit attractions and young people, they're worthy, they're in their career and incorporating that into the decision making, strategic direction of museums and science centres. I think it's definitely really important when we talk about climate emergency to get that younger voice in so that trustees don't all look like me. Let's talk a little bit about the youth platform and how you incorporate the youth voice into what you guys do. Who wants to take that one first? I can spot who cracks first. Bryan Snelling: Okay. I'm not very good at this, am I? You are very good. No, but I'm actually quite proud of what we do at Aberdeen. We about a year and a bit ago introduced a STEM youth ball and we're very pleased with that. We actually work with a local festival so it's ourselves and Aberdeen Tech Fest that jointly I say support, but actually they support us. The youth board, it's made up of secondary school kids, young people and last year was a pilot year and it went very well. We're now looking at developing it further. But what they do is they look at what they want to do, they work out what they want to do within a board situation. Bryan Snelling: They've got all the usual bits, chair and the secretary, but they work out that they want to deliver this program and then they'll go away, work together on the delivery of that program. They'll also work out the marketing side of things. They'll also do all of that. But I also, and my counterpart with TechFest also bring our ideas and say what do you think about this? And they give us a very. Paul Marden: Take some of them and rubbish a few I guess.Bryan Snelling: That's what it's for. Paul Marden: Exactly. Bryan Snelling: I mean, let's get out of the way in a safe space before we then go ahead and spend money on this thing. Paul Marden: The most brutal focus could possibly bring together. Bryan Snelling: But we're very pleased with that. The other thing that we're currently looking at doing is working with local university, Robert Goldman University, especially the architecture school, to redevelop our outer area, the garden. It was the only area that wasn't developed when we did inside. And we undertook a number of brainstorming sessions with the youngsters and I mean your 5 to 12 year olds to get their input. And we did that a number of ways, remember drawing or talking or writing, whatever. And that was really interesting. We'd obviously, as the adults had done a similar thing but what they brought was a completely different point of view and it's wonderful. Paul Marden: Excellent. Victoria, you can't not look at teacher. It's only going to encourage me to. Victoria Denoon: No, I think you know, to what Bryan was saying there. We haven't started yet but we're looking at this idea of creating a Y suite, you know, which is our youth suite, which would be young people that will come in and kind of meet once a quarter to help us with some of those decisions. Bryan was talking about Inspiring Science Fund. We also did a huge renovation at W5 as a result of that and that involved a lot of consultation with young people, with teachers, et cetera. And we do a lot of youth led programs but we're looking at really how do we engage that in this more strategic direction going forward. Paul Marden: I think it's hugely valuable, isn't it? When you take it from a consultation point to something that is actually helping to drive the strategy of the organisation. It's transformational. Sharoon, do you have any thoughts about that? Shaaron Leverment: Yeah, I mean I sort of see it from a bird's eye view really, you know. But you know we have our Youth Voice Award because last year our volunteers award was won by. Part of our volunteers award was won by Winchester young group of environmental activists that were really doing great things down at Winchester Science Centre and influencing one seekers charity. And anyone who was at dinner last night, you might have seen the video from Zed King who has done so much work supporting Centre for Life and making massive changes there and not just there, like actually across the network. We are. So we've got this Youth Voice award as one of the only awards that we give because it is so important. We are all about. Not all about, but we are a lot about young people. Shaaron Leverment: So they need to have voice but it's very difficult to be sure how to do that and to make sure that we're not putting too much pressure. I mean here at this conference you can. There we've got some young people coming in showing their bio robots. We've got. Obviously we had the Esports award last night and our next keynote we've got two younger panel members to do a discussion about eco anxiety and how that feels for them to influence the way in which we think about our climate engagement from the voices of people who are experiencing it and experiencing this massive grief and anxiety about their own futures. So yeah, there's a lot of work going on obviously over in Armagh as well, you know, especially with autistic families and you know, I think it's. Shaaron Leverment: Yeah, it's a growing area and we're putting a lot of effort into encouraging like hearing these stories and different things and you know, I know we the curated. Well, with your authority sharing, I might just throw that over to you. I mean I think that's a great piece of work. Chris Dunford: Yeah. On the climate side especially. One thing we've done in the past is work with Bristol City Council, Youth Council, I think I might say most councils will have something like this because they then feed into the UK lean Parliament. I think that's really useful for two reasons. Firstly, because it gives them a space when you talk about climate issues. But secondly, it's helping them to understand the process of democracy, which young people's possibly more important now than ever. I think that's really key because I think what often happens, especially at events like cop, is that inside the room you've got the politicians and decision makers who are struggling with this really difficult challenge of how do we decarbonise and knowing there isn't an easy thing to fix it. Chris Dunford: It's going to be a lot of trailblazers, compromise, a lot of hard work outside where you've got the young people kind of screaming desperately do something, finally find the solution and then have these two different worlds. So I think if you could bring those together to bring the youth Voice into those conversations. What are the trade offs? What are the decisions? Because the consequence of decisions they inherit not us. But also it's useful for young people because it helps them understand that there isn't an easy solution and yes, there's going on strike and it's making the message clear, but there's getting into discussion of what are the trade offs, what are the compromises, and that's how a democracy works. I think that's really useful. Chris Dunford: But the other thing I'd say is if you're going to engage with young people on this and also be prepared for the fact that they're clear, they know what they want and they want the allies to take action. So if you say to them, great, there's time to change that, you're creating a youth board so you can learn about climate change, they'll say, yes, but what are you doing to reduce your carbon emissions? So we're doing this group and we're going to get your views on that. Thank you, that's fine. What are you doing to reduce your carbon emissions? So if you're going to enter into this space, they know what they want from us. They want to take action to create deep, radical and rapid decarbonisation. Chris Dunford: So be prepared for that question because they will ask it and it's the right to ask it. We need to do stuff as well as having board. At the same time, you've got to be taking the action to show that you're copying the agency, what they want. Shaaron Leverment: Have you seen the recent DCMS call as well? I mean, it's obviously strategically important at government as well. So all funders and DCMS in particular are making an election in this. So, yeah, leading the way. Paul Marden: A beautiful segue to my next question, which is what, Chris, this one's for you really is what are ASDC members doing ahead of national targets to reach net zero? Chris Dunford: Yeah. So it's probably worth just causing phone. So, in terms of the national target, for anyone who isn't aware, net zero for the UK is 2050. And net zero essentially means that your carbon emissions are down to zero or they're not zero, then you're offsetting what emissions you are creating. So the balance of the atmosphere is 2 0. And it's really hard. And the reason it's really hard, whether you're a government or an organisation, is you're following the greenhouse gas protocol, which means it's across all three scopes, which essentially means it's the stuff you expect. Chris Dunford: So it's the energy from the grid, it's your fuel and vehicles, it's burning gas in your home or places where, but it's also emissions from all the stuff that you buy and the investments from your bank and your pensions and it's the emissions from your business who travel to visit you. It's huge. It's very complex. So it's difficult. That's essentially what it means, the claim in terms of what sciences are doing. So it's a mixed back. There's plenty of science centers who still don't have a specific claim decarbonisation target, whether that be net zero or 2050 or sooner. So that's one issue I think we need to. Those who have done that piece of work have to work those who haven't to support them, enable them and encourage them to create a space where they can do. Chris Dunford: Because your Internet provider probably has a Net Zero pledge on their website, your supermarket certainly does. Your local council will, your university. So with science centres, it might seem strange that we're actually behind those players rather than leaving it. And of those that do have targets, there's probably about seven science centres in the network. This is student, big museum. So in terms of. In terms of the main science centres and then Tampa Gardens and museums, if you include them, there's probably about 11 organisations who have a kind of a decarbonisation net zero net neutral aimed before 2015. They're mostly around 2030. And again, that's really hard. And those organisations are now figuring out what that means and just how difficult that is. Chris Dunford: There is also even project who have boldly gone for a net positive to say they'll actually be removing more carbon than releasing by 2030. But it's really hard. And the reason it's hard for science centres is we're not Marks and Spencers. We can't just hire a stable team overnight and throw money at this problem. So we're renting some organisations who are tight on time and money who now to take on this huge challenge. That doesn't excuse us from the challenge. So there's no easy solution on the fact that we have to put resource into this. And I think that's why there aren't more Net Zero aims on websites for the centres at the moment. But I think we can get there. We need to recognise it's hard. Chris Dunford: And finally, if you are doing lots of engagement, as I said with schools, then again you need to be backing this up with some kind of Net zero. So it's a mixed bag of the network. There's probably about 10 or so that have specific net zero aims and they're mostly around 2030, 2040. But my prediction is in the coming years, those organisations are going to make some really hard choices and actually say how they're going to do that, because we know from experience it's really difficult. But that doesn't mean you shouldn't be doing it. It means you have to push even harder than you were before. Paul Marden: Thank you. Bryan Snelling: Can I add something? Paul Marden: Of course. Bryan Snelling: I think decarbonisation is an important message, full stop, especially in Aberdeen, for obvious reasons. I hope we feel that we have an important duty almost to the visitors to the northeast of Scotland and beyond. Because I think how can we talk the talk about decarbonisation if we don't walk the walk? So there's an internal thing, which notwithstanding how difficult it is, we're just starting down that route. We've had an energy audit done of ourselves. We're now in the process of working out what that roadmap is, or maybe it should be a cycle path road towards net zero, but we need to work that out. But on the other side, we're also tasked with telling people, this is what you should be doing. This is the energy transition. Bryan Snelling: This is how you renewable energy in the future. So how can you do both? How can you do one without the other one? I mean, and I think we just need to be aware of that. And I think as the future goes back to the very first question about what's happening in the future, that's all big part of what we need to be looking at.Paul Marden: Conference is all about shaping future science together. What's your take home message from the different talks that you've been to, or possibly because we've not finished the conference yet that you're looking forward to. What's the standout moment? I know. So I would say for me, the standout moment was last night's awards. I mean, if you weren't overtaken by Zed's video, if you weren't moved by Hamish talking about. And for me, what they both demonstrated is that volunteering and engagement is a conversation. It's a two way street, isn't it? Because they weren't just there as a resource doing things, they were getting something from the relationship and giving back to the sense, etc. At the same time. For me, that bit was the most powerful. Shaaron Leverment: Yeah. And I think actually, you know, there's a lot of emotion there, you know, and it's incredible to someone stand up and say science and you saved my life. Paul Marden: Yes. Shaaron Leverment: You know, I think it was just incredible and very brave. And I think that kind of bringing that emotion into science, it's really important and remembering the people, even people. I think there's been quite a few messages about, you know, the safe spaces that we provide and that interaction with people and that genuine understanding. I think I'm really excited about. We're no longer sort of let science speak for itself and we're not going. Shaaron Leverment: You know, I think people are socially connecting and using emotion a lot more because first we feel right, first we feel and that is what our inclusive outcomes are all about. That it's what makes a difference for someone who is disengaged and doesn't feel that science and technology could be for them to feeling that maybe there's a place they need to feel they belong. So I'm really excited about that aspect of it. I also agree with everything that the elders are about. Bryan Snelling: Really. Shaaron Leverment: Yeah. Chris Dunford: I think several things yesterday for me resonated with the thing which Stephen Breslin said at the very start, which is that we come to these conferences anxious and slightly overwhelmed by the challenges we're facing and leaves feeling energized and positive with at least some of the solutions. And I think that's. That's a similar pattern that I experienced with these conferences. And I think through that lens I've been listening to all the challenges yesterday. And it's just our job is hard and potentially getting harder and as it gets harder, it's more important to society than ever. And I think that's the main thing I'm taking away. Chris Dunford: And I don't just mean things like the inclusion work and the decarbonisation work which we've spoken about during this session, but even things like one of the sessions that really stuck me yesterday was where the Science museum were talking in the lightning talks about their new AI exhibition and the fact that when all the many centers open they could have exhibits that explained Google of motion by pendulums and spinning things. A physical thing. And now we're having to have conversations about AI where there is no physical thing you can hold in your hands. Chris Dunford: There's a historical artefact, it's a circuit board doesn't tell you anything about what circuit board really does in terms of how it impacts society and how are we going to do science communication, science engagement around these challenging issues like AI which are then mounted up with all these kind of social problems with them, which again, the laws of motion that we come with. So, so I suppose I'm going away with that is the fact that our creativity is going to be tested more than before and our ingenuity and our ability to collaborate beyond our initial partners. So, yeah, for me, weirdly, it's about the science communication side and things like AI are going to make that really challenging. And how are we going to do that? Any of the answers other than the fact that we know we're not doing it alone, we're doing it as a network. And that's obviously big talk. Victoria Denoon: Yeah, I think it's the same thing. That remark by Stephen really is something that stuck with me because I did come here as well, thinking about the challenges we're facing, not just as a Science and Discovery centre, but also politically at the moment and just how pessimistic you can be about things. And really being in this conference with all of these amazing people makes you feel more optimistic about things and I think that's just really powerful and it carries you through. So for me, that's. And I think some of the conversations that have been happening here, I feel like since last year we've made a huge jump in terms of where the impact of our network is going with other people. And, you know, Tom's talk this morning really brought that home a little bit as well. So I'm feeling very optimistic. Paul Marden: Thank you. We always end our interviews with a book recommendation, which can be personal or professional. So, Victoria, do you want to share yours with everyone? Victoria Denoon: Well, I think when were talking about this, it was like, what's your favourite book? And for me, my favourite book is actually Pride and Prejudice. It's a book I would read over and could read over and over again. Jane Austen's musings. Paul Marden: Excellent. Bryan. Bryan Snelling: You know, this is the most difficult question that you're going to be putting to us. I've read, you know, fiction most of my life. I mean, you can't. I've always got a book, always looking at a book. So I don't actually have favourites. Why is it favourites? What I can say is my most recent book that I've read was the Thursday we're at the Club by Rich Lawson, which is quite nice. The most profound one was actually 1984. I read that when I was about 18 and I thought, wow. And that was really quite interesting. Followed swiftly by Animal Farm, of course. Paul Marden: So that's three recommendations bankrupt me over. Chris. Chris Dunford: So I've gone for War of the Worlds by H.G. Wells. I'm a big fan of, like, old sci fi books. It's different to modern sci fi. Sci fi books like Jules Byrne and H.G. Wells will just ramble on pages about scientific theories at the time. Things they read in nature. So it's genuinely kind of science fiction. But War of the Royals because it's just. It scares me every time I read it. Like it still scares me. Absolutely. And I quite enjoy that. And I don't know why. And there's something about the complete, you know, civilisation. Actually some shouldn't put on this thread too hard, but there's something fascinating about that. Kind of, as he describes it, the liquefaction of society is everything kind of falls apart and every time I pick it up, I'm terrified and I pick it up again, I'm still terrible. Paul Marden: Shaaron, lastly, yours. Shaaron Leverment: I had forgotten this is a question. Paul Marden: Chris had three books, so you can choose. Shaaron Leverment: I'll go for in my. In my head I go for I just off the cup. The Martian is great. When it's got a little bit tiresome with the whole potatoes, improve it. But it is a brilliant. Yeah, it's great. Paul Marden: We are done. If you enjoyed today's episode, please like and subscribe on Apple Podcasts or Spotify. Thank you to my guests Victoria, Bryan, Chris and Shaaron, and my amazing ASDC Live studio audience. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Pulse 95 Live
SCTDA Chairman Recommends Leveraging AI In Facilitating Tourism Sector User Experience (25.11.24)

Pulse 95 Live

Play Episode Listen Later Nov 26, 2024 10:34


H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, talks about how artificial intelligence can be leveraged to facilitate user experience in the tourism sector, rather than replace the human-to-human interaction, during the 11th Sharjah International Travel and Tourism Forum. Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.com ************************ Follow us on Social. www.facebook.com/pulse95radio www.twitter.com/pulse95radio www.instagram.com/pulse95radio

EdTech Speaks
056 Transforming Education with AI with Jose Moreno

EdTech Speaks

Play Episode Listen Later Nov 25, 2024 39:55


In this conversation, Sher interviews Jose Moreno, founder and CEO of IntelliTear NewLite, about his transition from major tech companies like Microsoft and Netflix to the EdTech space. They discuss the challenges in education technology, the importance of user experience, and how IntelliTear aims to improve student support through AI-driven solutions. Jose shares his personal experiences that fueled his passion for creating impactful educational tools and emphasizes the significance of data-driven decision-making in schools. The conversation also touches on the importance of security, FERPA compliance, and building trust with educators and IT departments. Takeaways: Jose Moreno transitioned from tech giants to EdTech to improve education. IntelliTear focuses on user experience in educational software. AI can personalize student support using the MTSS framework. Listening to educators is crucial for developing effective tools. Data-driven decision-making is still in its infancy in schools. IntelliTear offers a free version for educators to try out. The product aims to simplify data collection for teachers. Security and FERPA compliance are top priorities for IntelliTear. Building trust with IT departments is essential for integration. The future of EdTech is promising with innovative solutions. Learn more and connect with Jose here: https://www.neulight.io/ https://www.linkedin.com/in/jose-neulight/ Keywords:EdTech, IntelliTear, AI in Education, Jose Moreno, K-12, Data-Driven Decision Making, FERPA Compliance, User Experience, Education Technology, Student Support

AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs

In this episode of the AI Hustle podcast, Jaeden Schafer and Jamie discuss the exciting new shopping feature introduced by Perplexity for pro users. They explore how this integration enhances user experience, simplifies product research, and presents new monetization opportunities for e-commerce businesses. The conversation highlights the competitive landscape of AI tools and the potential impact of Perplexity on traditional online shopping platforms. Our Skool Community: https://www.skool.com/aihustle/about Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ Jamies's YouTube Channel: https://www.youtube.com/@JAMIEANDSARAH 00:00 Introduction to Perplexity's New Shopping Feature 01:41 Exploring the Shopping Integration 03:02 User Experience and Product Research 07:57 Monetization Strategies for Users 09:22 Merchant Programs and E-commerce Opportunities 10:10 Perplexity's Competitive Landscape

Experience by Design
Designing User Experience Ethos with Karen T. Lin

Experience by Design

Play Episode Listen Later Nov 25, 2024 62:09


The original goal of those in the field of usability was pretty simple: to make products and environments that were more usable for those who were interacting with them. By looking at how to make better products, there was the potential to make life better as well. If greater profitability could be gained through these efforts, then great. At the same time, this was not necessarily the primary goal. Profit was not to be done over people. Rather, profit would happen when people were happier with their products. There has been a shift in usability, however. Part of that shift lies in the name itself, which is now known as user experience (or UX). Coined by Don Norman during his time at Apple, UX went beyond just how ‘usable' a product was. Rather, it referred to the totality of the experience that a user had with the product (which could include usability but was not limited to it). Still, though, the goal was to make things better, if just in a larger scope. Some things have changed when it comes to UX. Don Norman has criticized contemporary UX as not being ‘real' ux in the traditional sense. There have been other critiques as well, especially around what is known as ‘dark patterns.' This kind of UX work uses social science and design to create environments that are manipulative and aimed primarily (or solely) on profit. Or, what might be considered to be the antithesis of UX. Karen T. Lin also has some thoughts on the direction of UX today, and what might need to be done to fix it. Karen has worked as a Chief Experience Officer and Head of UX for startups and financial institutions. More importantly, in my opinion,  she initiated the #StopUXErasure effort which is aimed at restoring UX, as well as reducing the tech supremacy which impacts our lives in negative ways. We talk about a range of issues related to experience design and user experience, including:Product dictatorships – uphill battle in UX in terms of advocating for human-centered design in a company. A lot of the battle is with the power in the company (IT or development). Trying to convince them, if you give up some of your control or power, does that allow us to find out what people actually want Profiting because of positive experience rather than at the expense of experienceWhat does it mean to have a human and user centered ethosThe power and politics inherent in design processes, and why it is important to act on behalf of those who are at risk from negative intent

two & a half gamers
Triple Match City: New Evolution of casual (Match 3D) games

two & a half gamers

Play Episode Listen Later Nov 25, 2024 40:05


In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention. The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue. We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/bZKQBoNWlVg Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:25 Introduction to the Podcast and Triple Match City 02:57 Game Performance and Revenue Insights 05:55 Gameplay Mechanics and Innovations 08:56 User Experience and Ad Integration 12:02 Monetization Strategies and User Retention 14:55 Final Thoughts and Future Predictions 18:45 Game Monetization Strategies 21:06 User Segmentation and Revenue Insights 23:00 Creative Concepts in Game Design 26:01 Gameplay Mechanics and User Engagement 30:02 Future Prospects and Challenges 34:01 Final Thoughts and Ratings --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Triple Match City has shown unexpected revenue growth despite low download numbers. The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres. The game features sandbox levels that challenge players to collect various items within a time limit. The conversation highlights the role of user acquisition in the game's success. We note the clever design choices that keep players engaged and willing to spend. The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization. User acquisition remains a challenging aspect of mobile gaming. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Surviving UX
Prettiest screen in the room

Surviving UX

Play Episode Listen Later Nov 23, 2024 37:26


What proved to be most sticky from UX Y'all the TriUXPA conference? What does it take to get the tech obessesed to look up from their phones? Is there anything that can make bad team dynamics better? More tales of UX survival with guest Matt Rogers, Product Design Lead and fellow UX Y'all presenter.

DLN Xtend
200: The Mythical New Linux Users | Linux Out Loud 102

DLN Xtend

Play Episode Listen Later Nov 23, 2024 56:20


In Linux Out Loud episode 102, the hosts discuss the existence of new Linux users and the impact of atypical content creators. Bash scripting and AppImage tools, new apps to play with, and Matt shows his angel and demon. It's a blend of helpful insights, Linux community growth, and tech discoveries, delivered with the usual humor and camaraderie! Find the rest of the show notes at https://tuxdigital.com/podcasts/linux-out-loud/lol-102/ Contact info Matt (Twitter @MattTDN (https://twitter.com/MattTDN)) Wendy (Mastodon @WendyDLN (https://mastodon.online/@WendyDLN)) Nate (Website CubicleNate.com (https://cubiclenate.com/))

Big DREAM School - The Art, Science, and Soul of Rocking OUR World Doing Simple Things Each Day
From Punk Rock to Venture Capital: Mike Jarmuz's Journey

Big DREAM School - The Art, Science, and Soul of Rocking OUR World Doing Simple Things Each Day

Play Episode Listen Later Nov 22, 2024 70:12 Transcription Available


In this episode, we dive into the world of venture capital and angel investing with Mike Jarmuz, co-founder of Lightning Ventures and CEO of Thunderfunder. Mike shares his journey from punk rock to venture capital, highlighting his passion for supporting startups, especially those in the Bitcoin space. We explore the concept of Thunderfunder, a platform designed to democratize investing in startups, allowing even non-accredited investors to participate in funding rounds.Mike explains the challenges and opportunities in the current regulatory environment, discussing the importance of accredited investor status and how Thunderfunder aims to make investing more accessible. He also shares insights into the potential of Bitcoin and open-source projects, emphasizing the need for innovation and community support.The conversation touches on the parallels between the music industry and venture capital, with Mike drawing on his experiences in both fields to illustrate the importance of nurturing talent and ideas. We also discuss the role of crowdfunding and the value-for-value model in supporting content creators and small businesses.Throughout the episode, Mike offers advice for founders and investors navigating the current economic landscape, encouraging resilience and innovation. He also shares personal anecdotes, including his efforts to introduce his mother to Bitcoin and the importance of music in his life.Join us for an engaging discussion on the future of investing, the power of community, and the potential of Bitcoin to transform industries.

Product by Design
Character Over Skills: A New Framework for Growth and Leadership with David CM Carter

Product by Design

Play Episode Listen Later Nov 22, 2024 45:35


In this episode of Prodity: Product by Design, Kyle sits down with David CM Carter, a serial entrepreneur and mentor. With over 40 years of experience mentoring top leaders and building innovative businesses, David shares his insights on what separates high-performing organizations and individuals from the rest: character development.David introduces the concept of "Entelechy"—the realization of one's full potential—and discusses how his Entelechy Academy is helping individuals and organizations worldwide develop 54 essential character qualities. These qualities not only address the so-called "soft skills crisis" but also provide a practical framework for personal and professional growth.From stories of transforming workplace productivity to practical advice on becoming the best version of yourself, David shares interesting examples of how focusing on character traits like discipline, kindness, and accountability can yield extraordinary results. Whether you're a leader, a team member, or just someone looking to grow, this episode is packed with actionable takeaways.David CM CarterA serial entrepreneur otherwise known as “the World's Leading CEO Mentor” with a 40+ year track record in creating innovative businesses. David CM Carter has mentored leaders and influencers around the globe.Entelechy Academy is the entelechy of David's career and his legacy project, where he has gathered brilliant minds in education, coaching and professional organizations to support millions in becoming the best version of themselves.Links from the Show:LinkedIn: David CM CarterWebsite: Entelechy AcademyMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon

The Family History AI Show
EP18: Claude Improves AI Writing, ChatGPT Desktop Apps Arrive, OpenAI Joins AI-Enhanced Search Race, Apple Begins AI Rollout, Meta Brings Reuter's News to Facebook

The Family History AI Show

Play Episode Listen Later Nov 21, 2024 44:23


Co-hosts Mark Thompson and Steve Little discuss how Anthropic's Claude 3.5 Sonnet upgrade has made Claude an even better AI writer. This make's it even easier to write a great research report. They move on to explore OpenAI's new desktop apps and Advanced Voice Mode, discussing how voice interaction could transform genealogical research, particularly for those who prefer speaking to typing. Combining search and AI in the same tool will be a huge timesaver for genealogy research. This week's Tip of the Week reveals the best ways to leverage free AI tools for family history research. There's no need to pay for AI tools if you only need these features a few times a day.In RapidFire, they examine the future of AI agents, Apple's cautious AI rollout in iOS 18.1, and Meta's strategic content partnership with Reuters.Timestamps:In the News:02:20  Claude 3.5 Sonnet (new): AI Writing Reaches New Heights06:50 ChatGPT Desktop Apps: Now Available for Both Macs and PCs14:00 AI Search Gets Real: AI-Enhanced Search From ChatGPTTip of the Week:19:20 Free AI Tools: How To Get Premium AI Results For FreeRapidFire:26:50 AI Agents: The Future of Computer Interaction31:20 Apple Intelligence: IOS 18.1 Starts the Rollout of AI for Apple40:26 Meta's Reuters Deal: The First (of Many?) Content Partnerships for FacebookResource Links:ANTHROPICClaude 3.5 Sonnethttps://www.anthropic.com/claude/sonnetProjects featurehttps://www.anthropic.com/news/projectsOPENAIChatGPThttps://chatgpt.com/Desktop Appshttps://openai.com/chatgpt/desktop/Advanced Voice Modehttps://help.openai.com/en/articles/8400625-voice-mode-faqGPT Searchhttps://openai.com/index/introducing-chatgpt-search/APPLEiOS 18.1https://www.apple.com/ca/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/Apple Intelligencehttps://www.apple.com/apple-intelligence/Sirihttps://www.apple.com/siri/Apple Photo Searchhttps://9to5mac.com/2024/09/25/photos-search-in-ios-181-actually-works-thanks-to-apple-intelligence/METAMeta AIhttps://ai.meta.com/meta-ai/Reuters Partnershiphttps://www.reuters.com/technology/artificial-intelligence/meta-platforms-use-reuters-news-content-ai-chatbot-2024-10-25/MISCPerplexityhttps://www.perplexity.aiMicrosoft Copilothttps://www.microsoft.com/microsoft-365/copilotTags:Artificial Intelligence, Technology, Cloud Computing, Machine Learning, Family History, Genealogy, AI, Mobile Technology, Natural Language Processing, Large Language Models, Generative AI, AI Search, Voice Assistants, AI Agents, Research Tools, Content Creation, Digital Writing, Document Analysis, Privacy, Data Protection, AI Ethics, Claude 3.5 Sonnet, ChatGPT, Apple Intelligence, Meta AI, Perplexity, Microsoft Copilot, iOS 18.1, Siri, AI Writing, Desktop Applications, Mobile Apps, Photo Organization, Email Tools, Content Partnerships, Source Citation, Voice Interaction, User Experience, Cloud Services, Free Tools, Premium Features, Tool Comparison, Workflow Optimization, Family Research, Genealogy Tools, Research Reports, Narrative Writing, Genealogists, Family Historians, Tech Writers, Researchers, Digital Creators

Double Tap Canada
What Does The Future Hold For Alexa

Double Tap Canada

Play Episode Listen Later Nov 21, 2024 56:44


Today on the show, Steven and Shaun discuss the current state and future of Amazon Echo and its AI capabilities with podcast host and tech trainer David Ward.They explore the challenges Amazon faces in developing its AI technology, particularly in comparison to competitors like Google and Microsoft.The guys also touch on listener feedback regarding gaming on smart speakers and the overall functionality of the Amazon Echo, as well as barriers that blind people face getting into employment.Get in touch with Double Tap by emailing us feedback@doubletaponair.com or by call 1-877-803-4567 and leave us a voicemail. You can also now contact us via Whatsapp on 1-613-481-0144 or visit doubletaponair.com/whatsapp to connect. We are also across social media including X, Mastodon and Facebook. Double Tap is available daily on AMI-audio across Canada, on podcast worldwide and now on YouTube.Chapter Markers:00:00 Intro03:00 Exploring the Accessibility of Gaming for the Visually Impaired09:07 Listener Feedback on Blind Labels and Employment17:58 Listener Insights on Braille Devices and Gaming21:41 The Future of Amazon Echo with David Ward

AdTechGod Pod
Special Episode: The Trade Desk's Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

Play Episode Listen Later Nov 20, 2024 43:38


In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk's strategy might mean for the market. Thats not all! There's talk about publisher monetization struggles, discoverability issues, and how AI could step up to improve user experiences. Thank you to my guests: Tony Marlow from LG Ad SolutionsScott Ensign from Butler/TilShiv Gupta from U Of Digital. Thank you to Azerion for Sponsoring this episode. TakeawaysTrade Desk's Ventura aims to disrupt the existing OS landscape.The success of CTV advertising relies on user experience and hardware.Partnerships with OEMs are crucial for Trade Desk's strategy.The CTV market is currently chaotic and needs order.Trade Desk's entry could increase competition among existing OS providers.The narrative of being agnostic may be challenged by Trade Desk's new role.Agencies see potential benefits in Trade Desk's ownership of technology.Distribution is key to the success of any new OS.The TV hardware market is highly competitive and low-margin.Improving user experience is essential for the growth of CTV. The consumer experience in CTV is currently commoditized.Publisher monetization is becoming increasingly complex.Trade Desk's strategy focuses on enhancing backend value.AI integration is key to improving content discoverability.The CTV market is ripe for innovation and disruption.Increased competition can lead to better products and services.Trade Desk's OS aims to control the CTV ecosystem.The future of CTV may see significant local media growth.Understanding user experience is crucial for CTV success.The transition from cookies to ACR data is essential for programmatic advertising.Chapters00:00 Introduction and Upcoming Events06:57 The Conflict of Interest in CTV Advertising14:56 Partnership Dynamics Between Trade Desk and OEMs20:14 Market Dynamics and User Experience in CTV25:15 The Commoditization of Consumer Experience in CTV32:12 Trade Desk's Strategy and Market Positioning40:20 The Future of CTV: Opportunities and ChallengesKeywords:Trade Desk, Ventura, CTV, advertising, operating system, LG ads, Sonos, agency perspective, market dynamics, user experience, CTV, Trade Desk, consumer experience, advertising, market competition, AI, discoverability, monetization, programmatic, user experience, AdTechGod

The Product Podcast
Building a Platform Beneath Consumer-Facing Products | Vimeo VP of Product, Justin Kim | E245

The Product Podcast

Play Episode Listen Later Nov 20, 2024 31:10


In this episode, Carlos Gonzalez de Villaumbrosia interviews Justin Kim, Vice President of Product at Vimeo.Vimeo, founded in 2004, has evolved from the "hipster's version of YouTube" to a leading SaaS video platform for businesses. Now a public company, Vimeo boasts over 300 million users and more than 100 billion video plays.Justin drives Vimeo's platform strategy across essential areas like payments, trust and safety, integrations, monetization, and identity and access management. Before joining Vimeo, he spent nearly 12 years at Amazon, where he led the AWS Commerce Platform.In this episode, we explore Vimeo's transformation from a consumer-focused video discovery product to an enterprise video platform. We delve into the challenges of replatforming, the power of third-party integrations for boosting user retention and ecosystem growth, and the future of video technology, including generative AI in video creation.What you'll learn:Justin's approach to platform as a product and driving business outcomes at Vimeo.The challenges and strategies involved in replatforming complex systems.How to prioritize features and integrations in a platform product environment.The future of video technology and Vimeo's positioning in the evolving landscape of generative AI.Key Takeaways

Experts of Experience
#57 Why Your C-Suite Needs to Embrace AI for Customer Success

Experts of Experience

Play Episode Listen Later Nov 20, 2024 52:00


Want to navigate the complexities of digital transformation successfully? In this episode, Jonathan Murray, the Chief Strategy Officer at Mod Op and co-author of Getting Digital Done, outlines a step-by-step approach to integrating AI into your customer experience strategy. He explains how to build a solid data foundation and establish governance principles that will set your organization up for success. Plus, Jonathan and Lauren discuss the disconnect between leadership and customer needs, and how to bridge that gap using data-driven insights.Tune in to learn:Why organizations often resist new technologies due to fear and uncertaintyHow AI can enhance customer interactions through conversational experiencesHow AI can help rehumanize business interactions with customersWhy organizations must have the right data infrastructure to leverage AIWhy employee experience must be prioritized to ensure successful transformations–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Double Tap Canada
Updates On Optima Braille Laptop & SevaVision Offers Augmented Reality Glasses For Low Vision

Double Tap Canada

Play Episode Listen Later Nov 20, 2024 56:00


Today on the show, Steven Scott and Shaun Preece discuss the innovative SevaVision glasses, which aim to utilize remaining vision in those with visual impairments, and we also find out more about the development of the Optima Braille Laptop.The guys also dive into the thorny topic of the costs and technology inside today's assistive technology. Is it right that companies ask blind people to pay thousands of dollars for tech that is years out of date on the day of purchase, and what is the solution?At Sight Village, Shaun caught up with Adi Kushner from Access Mind and he shares updates on the ongoing development of the Optima Braille Laptop, and he also chats with the team behind SevaVision glasses that offer augmented reality and vision enhancements via their wearable device.Get in touch with Double Tap by emailing us feedback@doubletaponair.com or by call 1-877-803-4567 and leave us a voicemail. You can also now contact us via Whatsapp on 1-613-481-0144 or visit doubletaponair.com/whatsapp to connect. We are also across social media including X, Mastodon and Facebook. Double Tap is available daily on AMI-audio across Canada, on podcast worldwide and now on YouTube.Chapter Markers:00:00 Intro08:54 Listener Feedback on Access Technology Pricing20:05 Updates on Optima Braille Laptop & More38:06 Introduction to SevaVision Glasses

Modern Web
Modern Web Podcast S12E42- How Nuxt Studio is Redefining Developer and User Experience with Baptiste Leproux & Ferdinand Coumauith

Modern Web

Play Episode Listen Later Nov 20, 2024 37:36


In this episode of the Modern Web Podcast, Danny Thompson sits down with Ferdinand Como and Baptiste Leproux from Nuxt Labs to uncover the story behind Nuxt Studio, a tool that's transforming how developers and non-technical users interact with Nuxt applications. Ferdinand and Baptiste share how Nuxt Studio bridges the gap between developer customization and user-friendly content management. Built to empower agencies, freelancers, and their clients, Nuxt Studio combines powerful features like live previews, Vue component integration, and schema-driven forms to make managing content seamless. The conversation also explores the broader mission of Nuxt Labs—building sustainable open-source tools that enhance developer experience and meet real-world needs. With insights into the future of Nuxt Studio and its potential to scale for larger organizations, this episode is a must-listen for anyone passionate about innovation in web development. Chapters 1. Introduction and Setting the Stage (00:00:00)   2. The Vision Behind Nuxt Studio (00:03:10)   3. Nuxt Studio's Core Features (00:08:45)   4. Challenges in Building Nuxt Studio (00:16:20)   5. Target Audience and Use Cases (00:22:35)   6. Sustainability in Open Source (00:29:00)   7. The Future of Nuxt Studio (00:35:10)   8. Nuxt Studio's Role in the Nuxt Ecosystem (00:42:30)   9. Closing Thoughts and What's Next (00:48:00)   10. Sponsor Shoutout and Wrap-Up (00:53:20)   Follow Baptiste Leproux and Ferdinand Coumau Baptiste Twitter: https://x.com/_larbish Ferdinand Twitter: https://x.com/CoumauFerdinand Baptiste Linkedin: https://www.linkedin.com/in/baptiste-leproux-618842b0/Ferdinand Linkedin:  https://www.linkedin.com/in/ferdinand-coumau-nuxt/ Sponsored by This Dot: thisdot.co

Business Lunch
The New Frontier: AI, Paid Media, and Organic

Business Lunch

Play Episode Listen Later Nov 19, 2024 29:11


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

digital kompakt | Business & Digitalisierung von Startup bis Corporate

EXPERTENGESPRÄCH | Im letzten Podcast haben Hamid Hosseini und Paul Krauss von ECODYNAMICS bereits ihre Studie zu KI-Suche vorgestellt. In dieser Folge geht es nun ins Konkrete: Welche Faktoren muss ich bei KI-Suche beachten? Worin unterscheiden sich diese von klassischer Online-Suche? Spielen klassische Such-Faktoren wie Keywords in dieser neuen Welt überhaupt noch eine Rolle? Diese und viele weitere Fragen beantworten Hamid & Paul und geben Tipps, wie du deinen Content für Large Language Models attraktiv machst. Du erfährst... …welche Veränderungen LLMs für Content Marketing bringen …wie LLMs Daten für ihre Suche verarbeiten …worin sich LLM-Suche von traditioneller Online-Suche unterscheidet …ob es Widersprüche zwischen den beiden Sucharten gibt …warum es so wichtig ist Indexierung im Auge zu behalten …was du beim kreieren eines SEO-Teams für KI beachten musst …ob LLMs traditionelle SEO ersetzen werden …weshalb Hamid und Paul für weniger, qualitativ hochwertigeren Content plädieren Diese Episode dreht sich schwerpunktmäßig um Künstliche Intelligenz: Nachdem wir anfangs Erik Pfannmöller von Solvemate regelmäßig vor dem Mikro hatten, um dich zum Profi für Künstliche Intelligenz zu machen, diskutierten wir mit Rasmus Rothe (Merantix) und Jasper Masemann (HV Ventures) über dieses innovative Thema. Mittlerweile haben wir wechselnde Gesprächspartner um dem spannenden Thema KI auf den Grund zu gehen. __________________________ ||||| PERSONEN |||||

AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic

In this conversation, Conor and Jaeden discuss the recent developments in AI agents, particularly focusing on Google's Jarvis and its implications for the future of technology. They explore the competitive landscape involving major players like Microsoft and Apple, and how ownership of devices and privacy concerns will shape the effectiveness of these AI agents. The discussion highlights the potential of AI to enhance user experience while also addressing the challenges and limitations faced by different companies in this rapidly evolving field. Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ Conor's AI Course: https://www.ai-mindset.ai/courses Jaeden's Podcast Course: https://podcaststudio.com/courses/ Conor's AI Newsletter: https://www.ai-mindset.ai/ Jaeden's AI Hustle Community: https://www.skool.com/aihustle/about 00:00 The Emergence of AI Agents 03:00 Google's Jarvis and Its Implications 06:06 The Competitive Landscape of AI Agents 08:22 Future Prospects and User Experience

Go Beyond: The Pursuant Listening Experience for Nonprofits
Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results

Go Beyond: The Pursuant Listening Experience for Nonprofits

Play Episode Listen Later Nov 17, 2024 30:54


If you're struggling to create new content for your website, consider this your permission to stop. More blog posts won't help you stand out in search engine results; high-quality, evergreen articles updated regularly will. In this episode of the Go Beyond Fundraising podcast, we talk with TJ Peeler, Director of User Experience, and Meredith Berents, a Digital and SEO Analyst, about how updating current content can help you build a stronger SEO strategy and bring more organic traffic to your site. They discuss: The value of comprehensive content How to identify high-performing content through an audit The online tools that can help you pinpoint your audience's search intent Practical steps for updating your content When new content can be valuable

Double Tap Canada
Double Tap Special: Glidance Team Answers Your Questions

Double Tap Canada

Play Episode Listen Later Nov 15, 2024 57:59


In this special episode of Double Tap, hosts Steven Scott and Shaun Preece open the floor to your questions for the team at Glidance.Steven and Shaun welcome back Amos Miller and Kyle Buzzard from Glidance to answer questions sent in by Double Tap listeners, with topics including its indoor navigation capabilities, challenges faced in public transport, repairability, affordability, potential use in airports and future developments to enhance user experiences.Get in touch with Double Tap by emailing us feedback@doubletaponair.com or by call 1-877-803-4567 and leave us a voicemail. You can also now contact us via Whatsapp on 1-613-481-0144 or visit doubletaponair.com/whatsapp to connect. We are also across social media including X, Mastodon and Facebook. Double Tap is available daily on AMI-audio across Canada, on podcast worldwide and now on YouTube.Chapter Markers:00:00 Intro05:48 Addressing Terrain Challenges with Glide09:03 Durability and Real-World Applications of Glide14:59 Audio and Hearing Aid Integration with Glide19:05 User Experience and Safety Features of Glide34:11 Challenges in Public Transport and Mobility39:03 Addressing Repairability and Customer Service45:09 Affordability and Accessibility of Glide52:11 Navigating Airports and Public Spaces54:50 Future Developments and User Experience

Double Tap Canada
Be My Eyes Officially Comes To Meta Ray-Bans & Glidance Updates

Double Tap Canada

Play Episode Listen Later Nov 14, 2024 56:26


On today's episode, Steven Scott and Shaun Preece discuss the latest developments in assistive technology, focusing on the partnership between Be My Eyes and Meta to integrate their services with Meta's Ray-Ban glasses - this service is now live.Also the guys welcome Amos Miller and Kyle Buzzard back to the show to discuss the latest developments in the much-talked about product from Glidance, the Glide mobility aid.The discussion highlights the excitement surrounding these innovations and their potential to enhance accessibility and user experience. Amos and Kyle talk about the development of the Glide device, focusing on its potential to assist people with both hearing and visual impairments. The discussion highlights the importance of community feedback in the design process, the innovative features of the device, and the hands-on experiences of users.Get in touch with Double Tap by emailing us feedback@doubletaponair.com or by call 1-877-803-4567 and leave us a voicemail. You can also now contact us via Whatsapp on 1-613-481-0144 or visit doubletaponair.com/whatsapp to connect. We are also across social media including X, Mastodon and Facebook. Double Tap is available daily on AMI-audio across Canada, on podcast worldwide and now on YouTube.Chapter Markers:00:00 Intro02:55 Be My Eyes and Meta Partnership12:00 Glidance Interview: Development and Community Feedback38:06 Steven and Shaun's Hands-On Experience with Glide

Skip the Queue
Sustainability and Performance: How Greener Websites Drive Better Results

Skip the Queue

Play Episode Listen Later Nov 14, 2024 39:02


Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Oz Austwick and Sinead KimberleyIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 28th November 2024. The winner will be contacted via Twitter. Show references: Download The 2024 Visitor Attraction Website Survey - https://rubbercheese.com/survey/https://www.linkedin.com/in/sineadwaldron/Sinead Kimberley is the Senior Client Success Manager of Rubber Cheese and has a background in digital marketing, engagement software and all things client satisfaction. She guides clients through the various stages of their project, ensuring they have the information they need when they need it, as well as being the link between our developers and clients. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription:  Oz Austwick: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Oz Ostwick. In this episode, Sinead and I are going to talk a lot about the third Annual Rubber Cheese website Visitor Attraction survey. So, firstly, I just want to say, hi, Sinead. Sinead Kimberley: Hello. Oz Austwick: Sinead's been struggling a bit with a cold and I dragged her onto the podcast anyway, so I should apologise to her, but she'll be great. Sinead Kimberley: She always is, always fun to join. Oz Austwick: I'm gonna start by asking you a couple of questions. We're not gonna do the icebreaker thing that we do with guests, but when Paul and I host an episode, we like to talk a little bit about where we've been, what attractions we've been to. So how about you? Where have you been recently? Sinead Kimberley: I've been to Stockholm, in Sweden, actually. That is not an attraction in itself, although it's beautiful there. But we did try to go to a few attractions, so we tried to go to the Paradox Illusion Museum. We very excitedly got to the front, asked for two tickets and they said they're completely fully booked for the entire day, and we couldn't get in, which was surprising. I kind of didn't really factor in that it would be a numbered visit thing. I thought, “just, it's open, come and have a wonder.” But I guess the structure of it is you have to have so many people in a room to be able to enjoy the paradox of it. So it made sense in the end. Oz Austwick: Yeah, I guess. It's interesting, isn't it, that wasn't clear? Sinead Kimberley: Our research was essentially looking. We knew we wanted to go there. Oz Austwick: Yeah. Sinead Kimberley: What's the address? And can Google get me there? That was my research. Oz Austwick: Okay, so really can't really blame them for that, then. Sinead Kimberley: No, we cannot blame them. But we had a similar thing as well where were also trying to go to an escape room because were there to visit friends. So we didn't want to go to all the museums we've kind of already seen, although they have some incredible ones there, the Vassa being one of them. Very similar, I think, to Mary Rose Trust. They've got a massive ship that sunk pretty soon after coming out of the bay and the King wasn't very happy about it, but we thought, we'll go and just try and escape room, just to kill a couple of hours. And I looked for every escape room I could find in Stockholm that we could physically get to. And then once you go into one of those sites, you then pick the Room, then the day, then the time. Sinead Kimberley: And you have to go room to room in each of these websites to see if they've got any availability on the day you want and time you want. And I really wished. And maybe this is a thing that exists that I just don't know about, but I wish there was one place I could go and just say, I want to go to an escape room in Stockholm on this day, roughly this time. What is available? Because I gave up after about half an hour of searching through every single one. Different rooms, different places, it was impossible. So we didn't go in the end. Oz Austwick: That's quite interesting because I suspect that trying to book for half an hour is probably quite a lot. I guess most people probably wouldn't last that long. But not being able to search for something by availability seems a bit odd that you have to say, I want this specific room. And then you have to go into it and say, “Oh no, that's not available.” And then you have to go and find another one and go into. Yeah, it would be really nice to be able to look at something like that and just say what's actually available. Sinead Kimberley: Yeah. And I feel like I'm not that big on the. I don't have that many brainwaves, so I imagine someone's already done this. If anyone knows and can point me to it.Oz Austwick: Certainly interesting. And maybe there's a lesson there for people who are listening that are working in attractions that can. If somebody wants to come, can they search by when it's available or do you have to pick a day and look to see if there are any times free? Maybe that's something we'll talk about because we're going to talk about our report and I think maybe that booking process is something that might crop up again. So did you actually make it anywhere at all or did you just give up and not visit anywhere? Sinead Kimberley: We went to a chess bar in the end, so they had a very swanky, very kind of trendy feeling Chess bar. And apparently some very famous chess player was going to go there and have a tournament against somebody from YouTube. I'm not in with all the YouTube stuff, so I don't know who it was, but my husband and friend played chess for about three hours and me and another friend drank wine instead of any visitor attraction. Oz Austwick: Sounds like a pretty ideal attraction to me. It's interesting, is it? Because there are definitely quite a lot of Scandinavian, maybe Swedish chess players. And where's Magnus Carlsen from? Is he Swedish? I know he's Scandinavian. But when he's. He's the best, he's the best player out there at the moment. But I know there are a number of quite famous YouTubers. Anna Kramlin is. Sinead Kimberley: Yes, that was the one. Oz Austwick: Was it? Okay. Oh, she's. She's brilliant. Sinead Kimberley: I think she was going to be there. Oz Austwick: She's got an amazing YouTube channel where she just travels around and plays people at chess. She goes to America and plays chess hustlers in the park and she's an international master, I think. But her parents are both grandmasters at chess and every now and again her mum just comes along and she's this lovely softly spoken lady who just sits down and utterly destroys people at chess. Brilliant watching. So, yeah, I very much doubt Anna Cramling is watching this or listening to this podcast, but if she is, good for you, Anna. Keep it up. Yeah. So where have I been? It's a bit of a cop out because this is something we do quite often, but we live a few minutes drive from Petworth, so we quite often go and park up and go for a walk around the park. Oz Austwick: And we say park, it's thousands and thousands of acres and it's absolutely lovely. It's a bit like stepping into Pride and Prejudice and going for a walk around and seeing the herds of deer just grazing in the landscape. And it's a Capability Brown thing. And you see the house on the hill overlooking, it's absolutely beautiful. We go there a lot. The kids love running around and my teenage daughter, it's a bit special to her because she's got a very serious boyfriend at the moment. They've been together for almost a year and that was where they went for their first date. They went for a walk around the grounds at Petworth and it was absolutely delightful. All very Jane Austen. Sinead Kimberley: That's a lovely first date. Oz Austwick: Well, this isn't it, you know, I mean, at that point I'm going, “Well, yeah, he's okay, he can stay, we like him”. And he came up and introduced himself and shook my hand and I'm just like, wow, okay. Is this what dating's like now? Because it's. I'm pretty sure it wasn't like that back in my day. But yeah, it's a lovely place. Can't recommend it enough. You need to either be a member of the National Trust or pay for your parking, but there's usually a coffee van in the car park so you can have a nice coffee and walk around a lovely estate. So it's pretty much perfect for me. We should probably talk about the elephant in the room, or rather the elephant that isn't in the room. And I'm sure I'll get in trouble for calling Paul an elephant. Oz Austwick: But he's not here today. He's off at the Historic Building Parks and Gardens event, which is an absolutely new one for me. I've not even heard of it before. So we hope you're having a lovely time, Paul, and thanks for letting us loose with the podcast. So what else is going on in the world of visitor attractions at the moment? Sinead Kimberley: ASDC, is it coming up? Oz Austwick: ASDC, yes, the Association of Science and Discovery Centres have their big annual event soon and there's something really special happening at it this year, which is we're going to record an episode of Skip the Queue live on stage. We're not going to broadcast it live because there's a distinct possibility we'll mess it up and we'll have to do bits again. But we are going to record it and it's going to be really interesting. And that one's going to be hosted by Paul, which is probably why he's letting us loose without him. And, yeah, I'm really looking forward to it. I think it's going to be quite interesting to get out and about because I've been out to record on site and nobody else has managed it yet. So this will be Paul's first on site recording. Sinead Kimberley: That'd be very cool and hopefully I'll be able to join you for the event at least, as the audience.Oz Austwick: Yeah, I certainly hope. Yeah, that would be great. So if you're listening to this and you've got a venue and you'd like us to be there, please do let us know. We'd love to come and see you. I had an am