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A product can meet every technical requirement, pass every test, and still frustrate customers the moment they begin using it. In this episode, Adrian is joined by Paul Adams, Sofeast's Head of New Product Development, to explore why user experience is often harder to define and validate than engineering performance. Paul shares real product-development examples involving confusing power-button behavior, packaging that accidentally activates a battery-powered product, surfaces that pass temperature-safety requirements but feel uncomfortably hot, products that are too heavy for their intended users, and materials that make an otherwise excellent product difficult to hold. They also explain how to uncover usability problems earlier by testing timing, feedback, controls, setup instructions, accessibility, and prolonged real-world use before tooling and mass production make changes expensive. Show Sections 00:00 Introduction 00:45 Why passing technical tests is not enough 03:27 Packaging and power-button problems 06:38 Safety compliance versus user comfort 09:13 Why usability is harder than engineering 11:57 Why UX is underinvested during NPI 15:50 Why designers should not test their own products 18:26 How to identify user-experience faults 20:25 Missing or ambiguous product feedback 22:06 Reachability, readability, and controls 24:01 Product setup and instructions 25:33 Why you need to live with the product 28:20 Final takeaway Related content The New Product Introduction Process Guide Prototype Development in China service from Sofeast NPI Deliverables Review service from Sofeast How To Define Your Quality Standard For Prototypes? How To Reduce Risks When Developing New Products? [Video] What Is Pre-Production Prototype Testing and Why Is It Critical for Product Success? Final Prototype of your New Hardware Product: When Will You Get There? Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB
Welcome to an AV Rant Special episode. Today, Rob H. and Joe Klusnick interview Michael Kobb, the Principal Engineer of User Experience at Kaleidescape. We learn a bit about Michael and his personal home theater. Then we dig into the new Kaleidescape Strato K Movie Player and its unique 8K and 4K Cinematic format capabilities. We […] The post AV Rant Special: Interview with Michael Kobb from Kaleidescape appeared first on AV Rant.
AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic
In this episode, we explore OpenAI's resurgence with the release of version 5.6 and their new tool, Work, which challenges competitors in the AI workspace. We also discuss the dynamics between OpenAI and Anthropic, the evolution of AI tools for productivity, and the competitive landscape for pricing and features.Get the top 80+ AI Models for $8.99 at AI Box: https://aibox.aiConor's AI Course: https://www.ai-mindset.ai/coursesGet the AI Chat Daily Newsletter: https://www.aichatdaily.com/newsletterWatch on YouTube: https://youtu.be/l7s2xUzEqVUChapters00:00 OpenAI's Latest Updates01:59 Introducing the Work Tool03:59 Changes in AI Browsers06:00 The Competition with Anthropic08:00 Performance Comparisons10:00 User Experience and Satisfaction See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic
In this episode, we discuss the newly released Fable 5, its initial free access, and the implications of its expensive API usage. We explore the potential uses for both average users and developers, emphasizing the model's ability to grasp complex tasks and its performance compared to previous versions.Get the top 80+ AI Models for $8.99 at AI Box: https://aibox.ai Conor's AI Course: https://www.ai-mindset.ai/coursesJaeden's AI Business Community: https://www.skool.com/aihustleChapters00:00 Introduction to Fable 502:00 User Experience with Fable 504:01 API Access and Costs05:59 Practical Applications of Fable 507:59 AI Transformation Concepts11:58 Wrap-Up and Call to Action See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Bryan is joined by Matthew Taylor, a supermarket refrigeration specialist whose expertise centers on CO₂ rack systems, and Andrew Greaves, Director of User Experience at NAVAC Tools, for the third installment of their series on triple-point evacuation. The conversation expands beyond water to bring CO₂ into the picture, exploring where the two refrigerants behave similarly around the triple point and "more importantly" where the differences can create serious field problems. Whether you're pulling vacuums on residential equipment or servicing transcritical CO₂ racks at a grocery store, understanding what actually happens at these phase boundaries will change how you approach the work. The triple point of water sits at 4,579 microns, corresponding to just above 32°F (273 Kelvin). Andrew shares a fascinating piece of metrology history: for decades, the Kelvin was formally defined as one two-hundred-and-seventy-third of the triple point of water, making it the most reproducible temperature constant ever established. In practical HVAC terms, this means that any time a technician hits industry-standard evacuation targets, they pass right through the triple point of water "every single time." The danger isn't the crossing itself but what happens when moisture is present in a cold ambient: the vacuum pump can create ice, and because sublimation requires enormous energy input from the surrounding environment, that ice can persist and deliver a falsely passing vacuum reading. Andrew explains why a decay test is the real proof of a dry system, since sublimating ice will continue to raise the micron reading after the pump is isolated. The conversation also covers how micron gauges actually work: they measure thermal conductivity, not pressure, which is why refrigerant vapor entrained in compressor oil can cause wild, erratic gauge behavior that mimics both moisture and a leak simultaneously. For CO₂, the triple point arrives at roughly 70°F and 75 PSI "conditions that are easy to stumble into in the field." Matthew explains that in an operating transcritical CO₂ system, the triple point itself isn't the daily concern; the danger comes when a technician relieves pressure too quickly and liquid CO₂ flashes right through the triple point, instantly forming dry ice inside the lines and creating a hard plug. On the opposite end of the scale, CO₂ faces a critical point at just 87°F and 1,055 PSI, something that is essentially unreachable for most conventional refrigerants but is a routine operating reality in warm climates. Matthew walks through exactly what happens in a transcritical system: above the critical point, the CO₂ behaves as neither liquid nor vapor, the PT chart no longer applies, and a conventional condenser becomes a "gas cooler" that rejects heat but cannot condense the refrigerant. The refrigerant must be forced through a high-pressure valve to drop it back below the critical point, where it flashes instantly into liquid inside a flash tank. The episode also covers the "burping" behavior of CO₂ pop-off valves during high-ambient conditions, the dangers of isolating liquid CO₂, and how grocery stores have evolved from keeping spare CO₂ cylinders on hand to battery-powered fractional compressor systems that keep the flash tank subcritical through power outages. The episode wraps up with takeaways that apply across both refrigerant worlds. Big hoses and fast pumps don't eliminate moisture problems; they can actually create a false-confidence scenario where ice forms, the system still pulls deep, and the technician believes the job is done. The decay test remains the only reliable proof of dryness, and nitrogen sweeps serve multiple purposes: adding turbulence to help release refrigerant from oil, displacing refrigerant from the micron gauge sensor, and temporarily raising the system back above the triple point so ice converts to liquid before being removed as vapor. The group also briefly touches on the emerging CO₂ carbon capture industry, where the triple point is used intentionally to separate and harvest CO₂ from industrial flue gases. The world of CO₂ service is growing fast, from niche grocery racks to mini-split-sized transcritical units, and the tooling needed to work on the high-pressure side hasn't fully caught up yet. Topics Covered Triple point of water: 4,579 microns / ~32°F / 273 Kelvin, and its historic role defining the Kelvin scale Why technicians pass through the triple point of water during every standard evacuation How ice forms during deep vacuum pulls and why sublimation is slow without adequate heat input How micron gauges measure thermal conductivity, not pressure, and what causes erratic readings Distinguishing moisture, refrigerant-in-oil, and actual leaks during a decay test Triple point of CO₂: ~70°F / 75 PSI, and how dry ice forms when liquid CO₂ is vented through it Why liquid CO₂ must never be isolated and the dangerous pressure implications if it is The critical point of CO₂ at 87°F / 1,055 PSI and why transcritical operation is unavoidable in warm climates How transcritical CO₂ systems work: gas coolers, high-pressure valves, and flash tanks CO₂ system operating pressure ranges across the suction, liquid, and discharge sides Pop-off valves and the "burping" phenomenon in transcritical CO₂ systems during high-ambient conditions Grocery store power outage scenarios and battery-powered CO₂ subcooling solutions The role of crankcase heaters when pulling a vacuum on systems with oil-logged refrigerant Nitrogen sweeps: turbulence, sensor displacement, and temporary triple-point recovery Heated nitrogen as an emerging technique for improving vacuum quality CO₂ carbon capture: using the triple point industrially to harvest CO₂ from flue gases The rapid growth of smaller transcritical CO₂ systems and the current gap in high-side service tooling Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 8th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android.
Last month, when Anthropic, developer of the popular AI assistant Claude, announced a major push into legal, much of the coverage in the media and the buzz on social media focused on what the announcement meant for law firms, in-house legal teams, and the legal tech ecosystem. But the less talked about side of the story was potentially the more impactful – Anthropic's explicit commitment to access to justice, highlighted by a direct partnership with the Free Law Project and its CourtListener free legal research platform. Suddenly, anyone with a legal problem and a chat window could access verified, authoritative legal materials, significantly reducing the risk of using a general AI assistant to answer legal questions. As the Free Law Project itself put it: "A response built on verified CourtListener data is categorically different from one built on even the best model alone." In today's episode, host Bob Ambrogi sits down with Mike Lissner, executive director and co-founder of the Free Law Project, the nonprofit behind CourtListener, and Nathan Dahlberg, the Free Law Project's AI developer who actually built the CourtListener connector. They get into what was announced and why it matters, how the technology works under the hood, and, most importantly, the bigger questions it raises — about the potential impact on access to justice, and on the legal research industry.. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). CosmoLex, helping law firms manage their entire practice in one platform, from intake to payment. Try it free. If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts. Chapters (00:00) Introduction to AI in Legal Tech (03:17) The Free Law Project and CourtListener (05:01) Anthropic's Commitment to Access to Justice (10:29) Understanding MCP Connectors (11:48) Potential Impact on Access to Justice (14:31) The Changing Landscape of Legal Research (17:21) User Interaction with AI Tools (20:00) Concerns About Self-Help Legal Tools (24:00) Marketing Challenges for Legal Tools (27:20) Understanding User Engagement with the Connector (29:00) Grounding AI Responses in Legal Data (30:30) The Future of Legal Research and MCP Connectors (34:10) Commercial Opportunities in Legal AI (38:55) User Experience and Privacy Concerns (43:10) Impact on Access to Justice
Steve is back from a Royal Caribbean cruise to Bermuda just in time for the WWDC26 wrap-up, and Kotaro wastes no time YOLOing onto the macOS beta to demo Siri AI live. Things go sideways fast when Siri deletes Kotaro's Redfin emails instead of listing their subjects, sparking a wide-ranging conversation about what it actually means to ship AI features to everyday users. The Trio also maps out their WWDC-inspired side project plans for the year ahead.## Chapters00:08 Introductions 00:56 Side Quest: Steve's Cruise Adventures 13:23 Transitioning to AI and WWDC Discussions 17:23 WWDC26 Highlights 22:04 Kotaro Beta Tests macOS & Siri AI 24:17 Xcode & macOS UI Changes 27:10 Kotaro Tries Out Siri AI Live 31:26 Siri Deletes Kotaro's Emails! 41:04 Exploring Siri AI and User Experience 43:25 WWDC26 Insights and Future Projects 52:25 Wrap-Up & One More Thing... 52:46 Tag ## Show Notes- Steve returns from a 5-night Royal Caribbean cruise to Bermuda: escape rooms, cliff climbing, 17k daily steps, and the best lasagna of his life.- The Trio catches up on WWDC26 after Steve's cruise delay, covering Siri AI, SwiftUI improvements, and Swift Data's new results observer.- Kotaro has already YOLOd the macOS beta onto his laptop and shares first impressions of the more refined, less opinionated UI.- New Xcode hides your current branch but gains liquid glass segment controls and an AI assistant for identifying dead code.- Kotaro demos Siri AI live: it correctly locates the Rocky statue and renders a map widget, building some initial optimism about Apple's AI integration story.- Siri AI then accidentally deletes Kotaro's Redfin emails when he only asked it to list their subject lines.- Siri also fails the classic "how many Rs in Raspberry?" test on the local on-device model.- Steve worries that mainstream Siri AI shipping on devices like his dad's new MacBook Neo will create a new wave of family tech support nightmares.- Steve plans to add conversational health assistant features to BentoFit; Kotaro wants to vibe-code Fave10 using only Xcode AI tools and port Retro Sparkle to Godot.## Links**WWDC26**Videos: https://developer.apple.com/videos/wwdc2026/**One More Thing**AppJawn LLC: https://appjawn.com/Apps: Clipdish, Mio Vino, Minimalist Meditation Timer**PhillyCocoa:** https://phillycocoa.orgIntro music: "When I Hit the Floor", © 2021 Lorne Behrman. Used with permission of the artist.Music licensed through Soundstripe. Code: RLF9P8ZZ6MPKNOGX
It's time to wax on, wax off as Daniel Sanchez Griborio joins us to talk about his lifelong love of karate. He describes how his parents enrolled him at age five, and how the structure and rigor created a sense of belonging. Daniel explains karate's core philosophy of seeking perfection while understanding it's unattainable, and how focusing on incremental progress sustained him through five consecutive years of losing in the first round of nationals before finally winning at age 17. He talks about karate becoming an anchor and a reminder that "what you put in, you get out," shaping how he approaches everything from work to parenting.Guest BioDaniel Sanchez Griborio (he/him) is a design leader at Scotiabank and a lead instructor in User Experience Design at BrainStation. With over 15 years of experience in various design roles, he has held positions such as Director of Product Design and Senior Manager of User Experience at Scotiabank, guiding the creation of user-centric digital banking solutions. Daniel has also contributed to organizations like The Felt Store and TD, where he has focused on enhancing design strategies and e-commerce experiences. He possesses a passion for empowering future designers with industry insights and real-world applications.LinksDaniel on LinkedIn: https://www.linkedin.com/in/danielsanchezgriborio/Daniel on Instagram: https://www.instagram.com/therealdanielsan/CreditsCover design by Raquel Breternitz.
Many B2B marketing leaders still evaluate website performance by total traffic, engagement, or surface-level conversion metrics. What they should do is view the website as a core revenue engine, where everything from messaging, page layouts, and UX decisions directly accelerate sales-qualified leads, demo booking quality, and pipeline velocity. So, how can B2B SaaS companies design high-converting websites that capture high-intent demand and generate predictable, long-term revenue?That's why we're talking to Sahil Patel (CEO, Spiralyze) to unlock data-backed strategies on how to transform B2B SaaS website traffic into predictable revenue. During our conversation, Sahil reveals why most B2B SaaS website fail as revenue engines based on large-scale conversion rate optimization (CRO) testing data. He discussed why displaying your actual product immediately can drive a 19% lift in conversion rates. Sahil also introduced actionable diagnostic frameworks like the “one-second test” to see if your homepage actually works, and provided tips on how to conduct the competitor homepage test. He provided a tactical roadmap for focusing exclusively on high-intent buyer traffic, deploying friction-free CTAs, and using credible, customer-validated proof points while stripping away overcomplication with too much information.
Sana Learning is a revolutionary product in the $400 Billion L&D market. Today I sat down with Rita Azevedo, Director of Client Engagement at Sana, to talk about everything. What is AI-native learning, how does Sana Learning fit into Workday's strategy, and how do companies like Polestar, Rolls Royce, Travelers, and others revolutionize L&D with Sana. And most of important of all, we get Rita's perspective on the reinvention of L&D, which we call “Dynamic Enablement for Growth.” As you'll hear, AI-native learning platforms like Sana can totally transform training teams, turning them into “business enablement” functions working directly in the business. We discuss how Polestar has done this in detail. Rita is an experienced L&D leader (having lead training at Klarna) and has worked at Sana since the company had only 30 employees, so she has a wealth of knowledge and experience in AI transformation in L&D. PS: We are customers of Sana (Galileo Learn is built on Sana, and our new Global HR Excellence Certification is built on Sana), so we can speak to its features in detail if you're interested. Chapters 00:00 Introduction to the Podcast and Guest 01:44 The Revolution in Learning and Development 03:30 Sana's Position in the Learning Market 05:53 Understanding Sana Learning's Unique Features 07:08 The Future of Learning: Proactive vs. Reactive 09:11 Case Study: Polestar's Learning Approach 12:47 User Experience and Integration in Learning 14:07 The Role of AI Tutors in Learning 16:07 Dynamic Skills Assessment in Learning 18:42 The Shift in L&D Responsibilities 21:35 Empowering Subject Matter Experts 24:25 Managing Content Creation and Quality 27:18 The Future of Learning and Change Management 31:02 Advice for Organizations Exploring Learning Solutions Additional Information The AI Native Revolution in Corporate Learning (research) Our new Corporate Learning Maturity Model HR 2030: The New Role, Operating Model, and Tech Stack for HR Get Galileo: Experience Sana Yourself! Chapters (00:00:00) - Meet Rita Azevedo from sana(00:02:16) - SANAA's Take on Learning & Development(00:04:26) - Sauna Learning: Workday Learning Powered by Sauna(00:06:34) - Sana Learning's AI-based Learning Platform(00:10:12) - Sales Training: The Future of Learning at Sana(00:13:33) - L&D 2.8: User Experience(00:14:44) - L&D: The Tutor, the Editor and the Admin(00:17:04) - The L&D paradigm shift(00:19:22) - How Skills are Being Rated in the Future(00:22:30) - L&D: The Future of Content Management(00:27:56) - Learning vs. Agents: Can Microsoft Win with Both?(00:30:46) - How to move legacy courses to Scrum(00:31:50) - A New Way to Start with Workday's AI in 2020
Il mondo della tecnologia è diviso tra chi crea e chi vende, e Alex Raccuglia — in una tipica mattinata milanese tra traffico e flussi di coscienza — torna a riflettere su una verità scomoda: il marketing conta quanto (o più) del codice stesso. In questo episodio di **Techno Pillz**, esploriamo la frontiera del **Vibe Coding**: l'arte di lasciarsi guidare dall'Intelligenza Artificiale per costruire applicazioni di "media grandezza" a velocità supersonica. Alex ci porta dietro le quinte del suo workflow: dalla creazione di una libreria di controlli UI personalizzati per macOS, fino all'integrazione di feature basate su LLM capaci di riscrivere il contesto di una trascrizione. Ma la vera sfida rimane la comunicazione: come trasformare ore di sviluppo in una narrazione efficace senza impazzire? La risposta potrebbe essere un nuovo approccio "IA-centrico" alla documentazione. Mettetevi comodi, si parte!
I have some pretty exciting news to announce, and I'm glad to be doing it here first. I have completed my book manuscript, tentatively titled The Un-WOW: A Guide to Experiences Designs of All Kinds. You will notice the subtitle is taken from Experience by Design podcast, where we explore experience designs of all kinds. In the manuscript, I take a lot from guests I have talked to over the years. One thing that I have learned in that experiences come in different types, shapes, and packages. As experience designers, the world is our palette on which we can make our figurative marks. One of the key premises of the manuscript is that we don't have to create grand, well-orchestrated, staged WOW experiences to make a difference. In fact, most of our lives are made up of The Un-WOW, mundane everyday experiences that are more spontaneous than staged. These experiences can't be completely pre-arranged and programmed, relying on people connecting on a more human (and humane) level. As experience designers, we might create the contours of these moments, but we can't (and shouldn't) control them. So the manuscript is part experience design philosophy, part strategy, part how-to guide, and hopefully all entertaining. I'll soon be launching some pre-publishing publicity and marketing, so stay tuned for that. These themes are present on this episode of Experience by Design as well. In fact, I used this conversation in the manuscript! Today I chat with Gerry Scullion, consultant and founder of the agency Humana, keynote speaker, host of This is HCD podcast (the number 1 human-centered design podcast in the world), and organizer of the Human Centered Design Network. With all of that going on, plus with his over 20 years of experience, he has a lot to say about service design, user experience, and more generally human-centered design. He tells of how he was self-taught in the UX space, embracing a ‘fake it till you make it' approach. We talk about how it is the little touches that can have the biggest impact on our experiences. We explore doing experience design work in the government and social service sector. He describes the challenges of innovation in bureaucracy. Gerry shares the importance of finding opportunities to create a more humane experience when people are at their most vulnerable. He tells of how he loves being able to help and support people when they are in the greatest need, and how experience design work provides the opportunity to have that impact. There was plenty more in the conversation. I learned so much I included it in my manuscript! Gerry Scullion Website: https://gerryscullion.com/ Gerry Scullion on LinkedIn: https://www.linkedin.com/in/gerryscullion/ Humana Design: https://humana.design/ This is HCD Podcast: https://www.thisishcd.com/
Chinesische Automobilhersteller erobern den europäischen Markt und mit ihren Fahrzeugen kommen neue HMI-Konzepte nach Europa. In dieser Folge schaue ich hinter Displays, Sprachassistenten und digitale Ökosysteme und diskutieren, warum Nutzer in Shanghai oft andere Erwartungen an Technologie haben als Nutzer in Stuttgart oder Paris. Wir sprechen über Cultural UX, Vertrauen, Transparenz, Automatisierung und die Frage, warum Human-Centered Design immer auch den kulturellen Kontext berücksichtigen muss. Denn die Zukunft erfolgreicher HMIs liegt nicht in globalen Einheitslösungen, sondern in Technologien, die sich lokal menschgerecht anfühlen.
This episode is a re-air of one of our most popular conversations, featuring insights worth revisiting. This week on The Data Stack Show, AI entrepreneur Alberto Rizzoli shares his journey from early computer vision breakthroughs to leading the automation of back-office workflows at V7. The discussion explores the shift from bespoke model training to configurable AI solutions, the impact of automation on business roles, and emerging best practices for integrating AI into enterprises. Listeners will gain insight into how AI infrastructure is moving from labs to everyday businesses, which roles are most vulnerable or secure amid automation, and why future-proofing your career means focusing on creativity, first principles, and continuous improvement. Don't miss it! Highlights from this week's conversation include: Setting the Stage: AI's Hype and Today's Innovations (1:16) Alberto's Non-Tech Passions: Physics & UX (4:04) The Paradigm Shift: Machines that Adapt (6:22) Scaling AI: From Niche Apps to Mainstream Use (8:23) Large Models vs. Bespoke Solutions—Power Law in AI (11:07) Evolving Roles: From Engineer to End User (14:14) Simple vs. Complex AI Implementations (18:14) When to Scale from Simple AI to Production-Grade (22:40) Capturing Tacit Knowledge: Crowdsourcing vs. Centralization (27:22) The Challenge of Unstructured Process Documentation (30:08) Practical Impact: AI-Enabled Enterprise Leverage (33:29) ROI: Time Saved & Compound Effects in the Enterprise (38:08) Redefining Information Movers vs. Information Creators (44:14) Roles at Risk and the Case for Creativity (45:30) Alberto's Favorite New Tech & Future of User Experience (46:00) Spreadsheets, Business Logic, and AI's Next Leap (48:41) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it's needed to power smarter decisions and better customer experiences. Each week, we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
ITALIAN, FOR SURE | Italian Culture Guide via Conversations with Italians in Italy
Unlocking the real world of elite Italian drinking culture requires moving past the "lighter fluid" stereotypes to explore the rigorous science, hidden history, and strict family dynamics behind crafting authentic, single-varietal grappa - and don't forget about the lethal production testing required to keep consumers alive.* Join the ITALIAN, FOR SURE Trip to Italy! https://italianforsurepodcast.beehiiv.com *Francesca Nonino, sixth generation of the Nonino family, and host Catrin Skaperdas have an entertaining and informative conversation about Italian culture inclusive of:What is grappaWhat makes grappa authenticHow grappa was discoveredCatrin's first experience with grappaWhat grappa not to drinkThe test that grappa producers need to do in order to ensure it won't kill youHow Grappa fits into Italian cultureWhy you need to read the label when you buy/drink grappaThe process of making grappaHow the first single variety grappa was bornRunning a woman-run business ItalyBeing a woman in the grappa industry in ItalyPros and cons of running a family owned business in ItalyFrancesca Nonino's journey and passion for her family and her companyThe Nonino family storyThe story of the first female master distiller in ItalyHistory of grappa Drinking culture in the U.S. vs ItalyThe biggest mistake you can make when drinking grappaFrancesca's thoughts on Made in ItalyChapters2:15 Intro4:20 What is Grappa6:54 Catrin's first experience with Grappa9:41 How Grappa is part of Italian culture12:15 Why it's important to read the Grappa label16:40 The process of making grappa21:44 Francesca Nonino's memory with her Nonno23:24 The birth of the single variety grappa26:38 Running a woman-run business in Italy29:29 The story of the first female master distiller in Italy31:10 Dynamics of running a family run business in Italy38:08 Marketing Grappa in the United States44:18 Drinking culture in the Us and Italy47:18 The biggest mistake you can make when drinking grappa49:21 The truth about made in Italy51:37 OutroMore about Francesca Nonino:Francesca Bardelli Nonino, sixth generation of the Nonino family, is Head of Web Communication and co-responsible for the U.S. market alongside her aunt Elisabetta at Nonino Distillatori.After earning a Master's degree in Economics and Business Management — enriched by a semester at Yonsei University in Seoul and an internship at illycaffè — she joined the company as a Brand Ambassador. Alongside her professional role, she further developed her expertise through two master's programs in Social Media Communication and User Experience, a certified bartender course, the AIS sommelier certification, and the WSET Level 3 qualification.In February 2021, she was selected by LinkedIn to officially join its global LinkedIn Influencer program, a network of leading entrepreneurs, academics, and managers. In May of the same year, she was recognized as “The Grappa Influencer.”In 2022, she received the America Award for promoting an iconic Made in Italy product overseas. In June 2023, she won the “Digital Night – Talents Transforming the Digital World” award for modernizing the communication of a historic product, followed in October by the “Impact Marketing Award.”In August 2024, she was included in Wine Enthusiast's global “Future 40” list, highlighting professionals shaping the future of the beverage industry, and was also named among the Top 100 communicators by Forbes Italia. In 2025, she received the Italy Ambassador Award in the Food & Beverage category, dedicated to content creators who promote Italy in the digital world. In 2026, she was awarded the Dominae Prize, recognizing women who represent Made in Italy globally.Her next goal is to learn the art of artisanal distillation from her mother and grandfather and become a Master Distiller.Connect with Francesca on Instagram: www.instagram.com/francesca.noninoThis interview is available to watch on Apple Podcasts, Spotify and YouTube, and available to listen-only everywhere else you can get podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we dive into the critical world of site speed optimization and how slow load times are costing e-commerce brands serious revenue. Chris Igbojekwe, founder of Seed App, shares how his team helps Shopify stores slash page load times to under one second to rapidly boost conversions and improve user experience. He also reveals strategies for auditing user behavior, testing third-party apps, and implementing continuous optimizations that directly scale a brand's bottom line. Topics discussed in this episode: Why site speed dictates conversion rates.How slow pages trigger user drop-offs.What major technical issues delay loading.How third-party apps slow down themes.How to test performance using Lighthouse.What user behavior tools reveal errors.How mobile simulations pinpoint hidden leaks.What data volume ensures reliable testing.Why optimization requires an ongoing process.What target profiles benefit from audits.Links & ResourcesWebsite: https://seedapp.ioLinkedIn: https://www.linkedin.com/in/chris-i/X/Twitter: https://x.com/chris_igbojekweGet access to more free resources by visiting the show notes at https://tinyurl.com/3xbyuk5kI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
If you've ever struggled to understand why PDF forms are inaccessible, you need to listen to this episode! Chad and Dax dive deep into one of the most frustrating areas of document accessibility: PDF forms. From tooltip confusion and form field tagging to radio buttons, checkboxes, tables, and AEM Forms, they unpack why forms continue to create accessibility barriers for users of assistive technology. They also explore the importance of user experience over simply "passing a checker," discuss the differences between browse mode and forms mode in screen readers, and share how their new tool, Form IQ, is helping automate some of the most painful remediation tasks in Acrobat. If your organization creates forms for HR, healthcare, insurance, government, or finance, this episode is packed with practical insights you can apply immediately.
Vietnamesische Gründer:innen kämpften darum, für digitale Inhalte überhaupt bezahlt zu werden – und bauten mit Fonos trotzdem ein Modell voller Eigenwillen, Stolz und Zweifeln. Warum Exklusivrechte wichtiger waren als schneller Umsatz, wieso kleine Teams mehr Aktionsraum bedeuten und wie Vertrauen in einer Kultur zwischen Piratenlogik und Wissenshunger wächst. Wie es ist, ein Business als Paar zu führen und welche Wahrheit hinter dem Mythos Unicorn steckt: In dieser Folge wird nichts überstrahlt. Du erfährst... …wie Fonos in Vietnam erfolgreich exklusive Audiobuchrechte sichert. …warum ein kleines Team und klare Fokussierung entscheidend für den Erfolg sind. …wie kreative Wachstumsstrategien bestehende Nachfrage optimal nutzen. __________________________ ||||| PERSONEN |||||
In this episode, PakoVM joins me as we discuss the security challenges facing Bitcoin users, from scams and self-custody risks to the trade-offs of convenience versus sovereignty. The conversation explores emerging Bitcoin protocols such as Ark and Spark, the role of Linux and open-source hardware, advancements in wallet design, privacy, inheritance planning, and whether stablecoins and Bitcoin-native financial infrastructure can accelerate global adoption.Timestamp:(00:00) – Introduction (05:24) – Navigating Scams in the Bitcoin Space(10:16) – The Rise of Linux and Desktop Alternatives(15:18) – Bitcoin Technology: Lightning, Ark, and Beyond(30:27) – Bridging Traditional Finance and Bitcoin(35:10) – Bitcoin as a Medium of Exchange vs. Store of Value(39:22) – Stablecoins and Their Role in Bitcoin Ecosystem(41:50) – Wallets and User Experience in Bitcoin Transactions(44:23) – Community Perspectives: Bitcoin Only vs. Multi-coin(46:14) – Global Perspectives on Bitcoin Adoption(50:17) – Future of Bitcoin Technology and User Adoption(01:02:18) – Privacy Solutions and User Experience in Bitcoin(01:08:21) – Closing thoughtsLinks:https://x.com/PakoVMhttps://blog.bitbox.swiss/en/transferring-bitcoin-without-actually-moving-it-explaining-how-statechains-work/https://pakovm.substack.com/p/ark-and-the-train-analogy-a-guide Stephan Livera links:Follow me on X: @stephanliveraSubscribe to the podcastSubscribe to Substack
How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...
Almost 9 years since the big split of the Bitcoin community, it's time to learn more about how the Bitcoin Cash chain developed. Calin Culianu is the creator of Fulcrum, an efficient privacy-preserving SPV client. Steve Thurmond is the most ardent advocate for Cash Stamps: a convenient paper wallet system that's used for gifting. Throughout the episode, more BCH community members will join to have the conversation that you will never hear on any other Bitcoin podcast. Time stamps: 00:01:09 Introducing Calin Culianu & Steve Thurmond 00:02:37 The Evolution of Bitcoin Cash 00:03:59 Who is Behind Bitcoin Cash Now? 00:06:34 Narratives and Misconceptions 00:07:53 Vlad's Perspective on the Fork 00:09:44 Bitcoin's Capture and Speculative Nature 00:11:48 Vlad's Journey with Lightning Network 00:16:07 Blockstream and the "Banker" Conspiracy 00:18:33 The Security Budget Debate 00:22:12 The Problem with IOU Systems like Lightning 00:24:02 Vlad's Disappointment with Onboarding 00:24:58 Ethereum's Rise Amidst Bitcoin's Infighting 00:27:52 The Bankers Won, But Crypto Still Exists 00:32:16 The Future of Bitcoin and Firing Core Devs 00:33:08 The Wall of Consensus in BTC 00:39:19 The Multi-Coin Future 00:42:48 Bitcoin Cash's Development Philosophy 00:49:08 Craig Wright's Controversial Involvement 00:55:16 The Impact of Contentious Forks 00:58:55 The Resilience of Bitcoin Cash 01:02:32 The Value of Open Source Competition 01:08:51 Greg Maxwell's Influence 01:12:00 The Ecash fork 01:25:02 Introducing New BCH Community Members 01:26:38 Building Smart Contracts on Bitcoin Cash 01:34:06 Why UTXO is Better than EVM 01:40:07 Can You Run a BCH Node? 01:41:07 The Flawed "Run a Node" Narrative 01:53:27 The Dangers of RBF and the Importance of 0-Conf 02:05:07 One-Minute Blocks Proposal 02:08:02 Finality and User Experience in Wallets 02:12:13 The "It's Just Money, Bro" Philosophy 02:41:39 What Can You Buy with BCH? 02:48:28 The Permissionless Nature of BCH 02:52:12 The Paradox of Layer Twos 02:57:18 The Stigma of Building on BCH 02:58:21 The Changing Culture of Bitcoin Cash 03:11:35 Ordinals and the "Spam" Debate 03:17:07 Would BCH Still Have a Nice Dev Culture If Michael Saylor Started Buying? 03:28:14 Quantum Computing and Satoshi's Coins 03:42:59 The Tail Emission Debate 03:50:11 The Culture is the Ultimate Defense 03:53:16 The Politicization of Bitcoin Development 03:59:26 Privacy and Fungibility 04:02:21 The Future of Privacy on BCH 04:36:12 Fulcrum: An Electrum Server Implementation 04:38:54 The Litecoin Question 04:49:13 The Difficulty of Recreating Bitcoin's Genesis 04:51:38 The Long-Term Bet on SHA-256 04:54:12 A Break and Introduction to Rosco 05:48:33 CashScript and Smart Contracts on BCH 05:55:22 BCH vs. Ethereum Smart Contracts 06:03:05 The UTXO Stack and Abstraction Layers 06:43:30 The Avalanche Pre-Consensus Question 06:45:51 The "Tax" Fork 07:04:06 The Failed Attack on Bitcoin Cash 07:08:58 The 2018 Inflation Bug Disclosure 07:22:46 The Michael Saylor Phenomenon 07:28:41 The Arrest of Roger Ver 07:39:28 Spending Crypto in the Real World 07:44:22 The End of Crypto-Friendly Spaces in Europe 07:52:05 Prediction Markets and Community Sponsorship 08:08:17 Robin Linus is Jealous of BCH Opcodes 08:09:50 Final Thoughts and Conclusion
This Q&A session was recorded at GOTO Copenhagen 2025.https://gotocph.comKen Hughes - The King of Customer ExperienceKeynote available here: https://youtu.be/tHf-BFM2CNMRESOURCEShttps://twitter.com/KenHughesIEhttps://www.linkedin.com/in/kenhughesiehttps://www.kenhughes.infoDESCRIPTIONIn this extended Q&A following his GOTO Copenhagen 2025 keynote, Ken Hughes — "The King of Customer Experience" — tackles the questions every business avoids asking honestly. He argues that employee experience always comes first: you cannot ask people to deliver extraordinary customer moments unless they themselves feel seen, empowered, and purposeful at work. On ROI, he challenges the entire premise, proposing a shift from "Return on Investment" to "Desire to Invest" — because measuring caring with a ledger is the behavior of, as he puts it, a toxic psychopath. The real unlock, he insists, is placing the user genuinely at the centre — not as a metric, but as a human being who deserves to feel like the only person in the room.The conversation turns to AI's role in making this scalable, and here Hughes lands his most forward-looking point: the era of having to choose between serving the masses and making an individual feel special is ending. AI will enable what he calls "scaled personalization" — the ability to make every customer their own blue dot simultaneously, the way a personalized Minecraft lesson teaches area and perimeter to an 8-year-old who wasn't getting it in a classroom. The session closes with a striking reminder: the brands people remember aren't the ones with the slickest products — they're the ones that made them feel genuinely seen. A nurse. A fishing magazine. Five dollars. That's the bar.Read the full abstract here:https://gotocph.com/2025/sessions/3778RECOMMENDED BOOKSKen Hughes • Taylormaking • https://amzn.to/3WOEgd9Robert Waldinger & Marc Schulz • The Good Life • https://amzn.to/4orelUSBlueskyInstagramLinkedInFacebookCHANNEL MEMBERSHIP BONUSJoin this channel to get early access to videos & other perks:https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/joinLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!
Sponsored by Chargebee, subscription and revenue management → check out their startup offer: https://www.chargebee.com/startups Mike Choi, Founder of Koah Labs https://www.linkedin.com/in/mikejschoi/ - Koah Labs, founded by Mike Choi, is an AI-native ad network that helps AI applications monetize through sponsored experiences, focusing on tasteful ad integration for end users. - The company was initially bootstrapped, pivoted to the AI ads idea after strong market pull, and quickly built and launched its first product in early 2025. - Koah Labs has raised approximately $22–$25.5 million, with a seed round led by Forerunner and a Series A led by Theory Ventures; other investors include South Park Commons and AppLovin co-founder Andrew Karam. - The company operates with a squad model, prioritizing end user experience as its North Star, while balancing the needs of publishers and advertisers. - Mike Choi emphasizes the importance of founder well-being, rapid learning, and building trust with investors, which contributed to their successful fundraising and company culture.
Simple Pin Podcast: Simple ways to boost your business using Pinterest
I've used the Hubbub plug in before it was owned by Hubbub. From social pug, to grow owned by mediavine to now being owned by Nerdpress and called Hubbub. This powerhouse Pinterest shares plug in for websites has been through a lot of iterations and now it's going through another one. With the move away from visiting websites do plugins for social shares still matter? That's what we will dive into today. Intro - Call to Action: If you want to learn more about Hubbub and how to install the plug in on your site, visit their website (get our affiliate link here) – 25% off your first year subscription.—-------Here are some helpful links from the podcast:
What if your next job, chair, brand deal, or education booking didn't come from battling an algorithm—but from one app built only for the hair industry? Meet Spotd! In this episode of How To Cut It, I'm Dom Lehane, and I'm joined by my fellow Spotd co-founders Richard England-Lee and Ollie Johns to break down Spotd—our soon to launch iOS and Android opportunity platform designed for hairdressers, barbers, salon owners, educators, and brands. We share why we built it, what problems it solves, and what you can expect at launch. Think location-based opportunity alerts, curated profiles that work like a portfolio/CV, and a cleaner, more professional way to connect—without the noise of social media. We're building Spotd in public, and your feedback matters. Want early access (and a chance to test it)? Join the waitlist at getspotdapp.com. If you're ready for your next big move in the hair industry—or just want to learn more—press play! Episode Resources JOIN THE SPOTD WAITLIST: VISIT GETSPOTDAPP.COM CONNECT WITH SPOTD ON INSTAGRAM @GETSPOTDAPP FOLLOW SPOTD ON TIKTOK @GETSPOTDAPP GET TICKETS FOR HAIRCON VISIT HERE : (USE CODE HTCI10 FOR 10% DISCOUNT) CONNECT WITH HAIRCON ON INSTAGRAM @HAIRCONSHOW FOLLOW HOW TO CUT IT ACROSS SOCIALS @HOWTOCUTIT Chapters 0:40 Introducing Spotd 2:27 Meet the Co-Founders 3:47 The Importance of Spotd 5:40 Transitioning to the Hair Industry 7:02 What Is Spotd? 8:59 Solving Industry Problems 11:58 How Does Spotd Work? 12:33 User Experience and Profiles 15:09 Opportunities and Connections 19:04 Building the App 22:43 Building In Public 25:46 Project Features 30:12 Engaging with the Community 34:57 Event Management on Spot 38:58 Future Plans for Spotd 48:15 The Game-Changing Vision
You've probably spotted those little circles of your friends' faces popping up on Facebook Reels. They look simple enough, but building them was a proper engineering challenge. In this episode, Pascal chats to Joseph and Subasree about Friend Bubbles, a feature that surfaces which of your close friends have been watching and reacting to the same Reels as you. We get into the details of how prefetching keeps things snappy without wrecking scroll performance, why the team's ML model had to move from survey-based friend rankings to real-time interaction signals, and the surprising discovery that showing fewer bubbles actually made the whole feature click. If you've ever underestimated a "simple" feature, this one's for you. Got feedback? Send it to us on Threads (https://threads.net/@metatechpod), Instagram (https://instagram.com/metatechpod) and don't forget to follow our host Pascal (https://mastodon.social/@passy, https://threads.net/@passy_). Fancy working with us? Check out https://www.metacareers.com/. Links https://engineering.fb.com/2026/03/18/ml-applications/friend-bubbles-enhancing-social-discovery-on-facebook-reels/ https://engineering.fb.com/2026/04/21/ml-applications/modernizing-the-facebook-groups-search-to-unlock-the-power-of-community-knowledge/ Timestamps Intro 0:06 Meet the Engineers: Backgrounds and Roles 1:53 Goals and Aspirations in Video Recommendations 4:20 The Origin of Friend Bubbles 4:41 Defining Success: Metrics and User Experience 5:40 Client-Side Constraints and Challenges 6:57 Feature Description: What Are Friend Bubbles? 8:31 Initial Challenges and Performance Issues 9:29 Architectural Changes for Performance 11:34 Impact of Performance on User Experience 15:14 Addressing Client-Side Challenges 16:58 Model Development: From Surveys to Interactions 20:07 Evolving the Model: Real-Time Data and User Interactions 23:35 Exploring Model Training and Performance 24:58 Feedback Loops and User Engagement 25:56 The Role of AI in Development 29:49 Collaboration Across Teams 32:17 Future Directions for Friend Bubbles 34:02 Safe Rollout Strategies for Features 35:22 Outro 37:31 Bloopers 38:27
While the conversation around AI often centers on automation and efficiency, the real opportunity lies in AI's ability to act as a decision-making layer. In this episode of One Vision podcast, Theodora Lau hosts Bianca Zwart, Chief Strategy Officer at bunq, to unpack what it truly means to be AI-native. For bunq, AI isn't a feature bolted onto an existing model. It's the operating system. Bianca shares how bunq's obsession with the user experience drives every technology decision. The conversation also explores what's next for agentic AI — and why the future isn't about AI taking over, but about making users smarter supervisors of their own financial lives.Plus: bunq's bold move into the US market, the needs of the people navigating life on both sides of the Atlantic, and why Bianca believes trust — not technology — is ultimately the only thing that matters.
Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm's visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25 Tracking Marketing Metrics and Funnels 31:16 Niche Marketing and Client Acquisition 37:41 Website Audit and User Experience 43:45 Recap and Final Thoughts on Marketing Key Takeaways: Define your unique marketing message to attract ideal clients, focusing on outcomes rather than services. Optimize your Google Business Profile with relevant information and regular updates to boost local visibility. Implement a consistent content publishing rhythm across platforms, repurposing one idea in multiple ways. Utilize AI as a thought-processing tool to guide content creation, not just to generate generic text. Track conversion rates at every step of your sales funnel to refine marketing efforts and attract the best clients. Story Preview Join Roger Knecht and Wes Towers as they explore how accounting firms can overcome marketing challenges to build premier businesses. Discover how strategic positioning, smart use of digital tools, and a focus on client relationships can turn your firm into the obvious choice in your market. Featured Quotes: "Go for the very best because the more you add to the site, curiously, the more diluted your message is." - Wes Towers "It's about speaking in language that is outcome-focused. And speaking to them, it's about using words about you instead of, 'We are this. We are that.' No one really cares about you that much. They care about themselves." - Wes Towers "If you can educate them and they feel like that feed of information you're giving them is to their benefit, they'll want to read it. They'll want to pay attention to it." - Roger Knecht Behind the Story: In this episode, Roger Knecht and Wes Towers unpack the nuances of marketing for accounting professionals. They discuss how many accountants traditionally shy away from marketing and sales, yet these are crucial for firm growth. Wes shares insights from his work at Uplift 360, emphasizing the importance of clear positioning, smarter websites, and AI-assisted content. The conversation highlights how firms can leverage their local presence and niche services to stand out in competitive markets, while also maintaining the human connection that drives true value. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Visit uplift360.com.au to book a strategy call. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
While the conversation around AI often centers on automation and efficiency, the real opportunity lies in AI's ability to act as a decision-making layer. In this episode of One Vision podcast, Theodora Lau hosts Bianca Zwart, Chief Strategy Officer at bunq, to unpack what it truly means to be AI-native. For bunq, AI isn't a feature bolted onto an existing model. It's the operating system. Bianca shares how bunq's obsession with the user experience drives every technology decision. The conversation also explores what's next for agentic AI — and why the future isn't about AI taking over, but about making users smarter supervisors of their own financial lives.Plus: bunq's bold move into the US market, the needs of the people navigating life on both sides of the Atlantic, and why Bianca believes trust — not technology — is ultimately the only thing that matters.
Why the smartest people in the NFL keep making the dumbest decisions year after year...
Summary In this insightful interview, Wendy Vestevich shares her expertise on AI adoption, change management, and the operational and reputational impacts of technology rollouts. Discover practical strategies for fostering human-centric AI integration and overcoming adoption challenges across organizational levels. Keywords AI adoption, change management, operational impact, organizational change, human-centric AI, technology rollout, frontline workers, leadership, AI challenges, digital transformation Key topics Operational consequences of AI adoption failure Reputational impact of technology rollouts Change management strategies for AI Frontline worker engagement and incentives Measuring AI adoption success Chapters 00:00 Introduction to AI Adoption Challenges 02:49 The Impact of Reputation on Technology Rollouts 05:44 Understanding User Perspectives on AI Technology 09:03 Differentiating Adoption Metrics for Leadership and Frontline Workers 11:51 Navigating Job Security Concerns in AI Adoption 14:54 Measuring AI Adoption Success Across Different Roles 17:58 The Shift in Roles and Responsibilities with AI 20:54 Coping with Change: The Human Element in AI Integration 24:09 Reframing AI as a Tool for Empowerment 27:05 The Future of Work in an AI-Driven World 28:31 Rethinking Outcomes in the Age of AI 29:49 The Role of Humans: From Creators to Curators 31:24 AI's Impact on Frontline Workers 34:43 Challenges in Implementing AI in Field Service 38:21 User Experience in the Era of AI 40:57 The Human Element in Customer Service 46:32 Advice for Successful AI Adoption Wendy Vestevich LinkedIn - https://www.linkedin.com/in/wendyvestevich/
In this podcast, Greg Voisen sits down with serial entrepreneur and executive coach Jim Bramlett to discuss his transformative new book, Cracking the Growth Code, a tactical manual designed to help leaders move beyond the "hustle" and build sustainable, scalable organizations. Bramlett deconstructs the hidden DNA of industry giants like Amazon to reveal the "Aligned Leadership Operating System," a framework that bridges the gap between deep industry expertise and the formal leadership training most executives lack. By focusing on four universal pillars—Convenience, Price, User Experience, and Trust—the book provides a high-impact 30-day action plan and a 90-day roadmap to shift companies from a rigid "Command and Control" style to a coaching-centric culture that maximizes employee engagement and customer loyalty.
In this episode the Team talks about Dan's fancy shirt, Egg Timer News, the Satori YouTube channel, and how your job is almost certainly safe from AI. Links for this episode:Satori Graphics - The ULTIMATE Graphic Design Guide for 2026TourboxHost, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan Lawson
Alicia sits down with Kirsten Thulborn, Group Design Manager at Intuit, for a rare look at how QuickBooks' user interface actually gets built — from the research behind terminology changes like "post" replacing "add," to why some friction in the UI is intentional. Kirsten pulls back the curtain on how her team balances the needs of power users (accountants and bookkeepers) with small business owners who just want to send an invoice, and what she'd redesign from scratch if she could. Plus: why UI changes feel so disruptive, the technology adoption curve, and the story behind the QuickBooks feature you've probably never noticed.SponsorsWurthy - https://uqb.promo/wurthy(00:00) - Meet Kirsten From Intuit (02:41) - Her Role And Products (03:38) - Career Path At QuickBooks (10:18) - Designing For Power Users (11:52) - Sharing New Features Better (18:05) - Where Feedback Goes (21:06) - Writing Great Feedback (24:08) - Balancing Beginners And Pros (26:34) - Business View War Story (28:51) - Designing Shared Interfaces (29:25) - Why We Say Post (31:39) - Testing UI Changes (35:55) - Why Updates Feel Emotional (39:08) - AI and Future Workflows (43:04) - AI Adoption Curve Explained (48:26) - Redesigning Setup Onboarding (51:43) - A Customer Delight Moment (53:25) - Closing Thanks and Signoff LINKSAlicia's Upcoming Classes4/28/26: Converting from QBDT to QBO: http://royl.ws/QBDT2QBO?affiliate=5393907We want to hear from you!Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.Join our LinkedIn community at https://www.linkedin.com/groups/14630719/Visit our YouTube Channel at https://www.youtube.com/@UnofficialQuickQBOPodcast?sub_confirmation=1Sign up to Earmark to earn free CPE for listening to this podcasthttps://www.earmark.app/onboarding
Technology is quietly reshaping how homeopaths connect with their patients, and Marco Ruggeri is helping lead that shift with his Similia Homeopathic Software. In our conversation, Marco shares how this modern repertorization tool uses real-time transcription, AI-driven rubric suggestions, and even photo analysis to help practitioners stay fully present during consultations. We also explore Similia's timeline feature, which visually maps a patient's symptom history, along with the inclusion of major repertories designed to support both new and experienced homeopaths. The episode offers a thoughtful look at how technology can support—not replace—the human connection at the heart of homeopathic care. Episode Highlights: 05:17 - Marco's Journey into Homeopathy 07:31 - Inspiration Behind Similia Software 10:04 - Features of Similia: Repertory and Case Management 12:19 - Semantic Search Functionality 14:50 - User Experience and Feedback 17:00 - AI Features: Notes to Rubrics 22:00 - Analyzing Photos for Rubric Suggestions 26:30 - Live Audio Transcription and Repertorization 30:00 - Timeline Feature for Patient Cases 34:00 - Materia Medica and Remedy Relations 37:30 - Reverse Repertorization Feature 40:00 - Comparison of Repertories: Complete vs. Synthesis About my Guests: Marco Ruggeri is a classical homeopath and former software developer who transitioned into homeopathy after experiencing its benefits personally. He earned his Licentiate from the Centre for Homeopathic Education and is registered with the Society of Homeopaths as an RSHom practitioner. His background in technology has influenced his work in bringing modern tools and accessibility to the field of homeopathy. Ruggeri founded Similia, a digital homeopathy platform designed to help practitioners access repertories, materia medica, and case management tools in a structured and efficient format. Alongside his software work, he offers individualized homeopathic consultations for both acute and chronic conditions, working with adults, children, and families internationally through online practice. His approach focuses on understanding the whole person—physical, emotional, and mental—to provide personalized care. Find out more about Marco Website: https://www.similia.io https://www.homeopathywithmarco.com/ If you would like to support the Homeopathy Hangout Podcast, please consider making a donation by visiting www.EugenieKruger.com and click the DONATE button at the top of the site. Every donation about $10 will receive a shout-out on a future episode. Join my Homeopathy Hangout Podcast Facebook community here: https://www.facebook.com/groups/HelloHomies Follow me on Instagram https://www.instagram.com/eugeniekrugerhomeopathy/ Here is the link to my free 30-minute Homeopathy@Home online course: https://www.youtube.com/watch?v=vqBUpxO4pZQ&t=438s Upon completion of the course - and if you live in Australia - you can join my Facebook group for free acute advice (you'll need to answer a couple of questions about the course upon request to join): www.facebook.com/groups/eughom
Windows Phone did everything right and still lost - and it's all down to psychology...
In this Road to Macstock we caught up with Kirschen Seah, a Macstock regular, who will focus on making the most of CarPlay as an essential iPhone companion in modern vehicles. The session will highlight setup, customization, and everyday use, from navigation and media to hands-free compliance. It will also explore wireless versus wired connections, cross-vehicle consistency, and third-party solutions for older cars, emphasizing how drivers can unlock far more value from a feature many overlook. Show Notes: Chapters: 0:08 Introduction to the Road to MacStock series0:57 CarPlay as an iPhone accessory2:20 Core features and everyday uses5:20 Customization and app ecosystem7:03 Wireless vs. wired CarPlay setups9:49 Consistency across different vehicles11:24 Third-party CarPlay solutions for older cars13:44 Conference preview and community experience17:28 Accessing speaker discounts and event details Links: Macstock Conference - Kirchen's discount code is “freepangecoder" Chuck's discount code is “macvoices" Guests: Kirschen Seah's background is Computer Sciences with interests in Software Engineering, User Experience, and Mac OS X / iPhone OS development. She started programming with BASIC in 1978 on an Apple ][ and have over 30 years of experience in the field. Kirschen worked on OPENSTEP (precursor to Mac OS X Cocoa) graphical prototyping applications initially when she joined Rockwell Collins (now Collins Aerospace) in 1999, and was a Senior Principal Systems Engineer in the Flight Management Systems department focussed on the user interface for pilot interaction. Prior to joining Rockwell Collins Kirschen worked at Acuity (formerly ichat) developing interactive user interfaces for live chat customer service agents. Now retired, there's now more time to share technical insights on her blog, develop useful scripts (Python, shell), and write Shortcuts. Kirschen is really motivated to share her experience to help fellow software practitioners develop better skills – be that in good design, implementation, or computer science fundamentals. Find her at FreeRangeCoder.com. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
In this Road to Macstock we caught up with Kirschen Seah, a Macstock regular, who will focus on making the most of CarPlay as an essential iPhone companion in modern vehicles. The session will highlight setup, customization, and everyday use, from navigation and media to hands-free compliance. It will also explore wireless versus wired connections, cross-vehicle consistency, and third-party solutions for older cars, emphasizing how drivers can unlock far more value from a feature many overlook. Show Notes: Chapters: 0:08 Introduction to the Road to MacStock series 0:57 CarPlay as an iPhone accessory 2:20 Core features and everyday uses 5:20 Customization and app ecosystem 7:03 Wireless vs. wired CarPlay setups 9:49 Consistency across different vehicles 11:24 Third-party CarPlay solutions for older cars 13:44 Conference preview and community experience 17:28 Accessing speaker discounts and event details Links: Macstock Conference - Kirchen's discount code is "freepangecoder" Chuck's discount code is "macvoices" Guests: Kirschen Seah's background is Computer Sciences with interests in Software Engineering, User Experience, and Mac OS X / iPhone OS development. She started programming with BASIC in 1978 on an Apple ][ and have over 30 years of experience in the field. Kirschen worked on OPENSTEP (precursor to Mac OS X Cocoa) graphical prototyping applications initially when she joined Rockwell Collins (now Collins Aerospace) in 1999, and was a Senior Principal Systems Engineer in the Flight Management Systems department focussed on the user interface for pilot interaction. Prior to joining Rockwell Collins Kirschen worked at Acuity (formerly ichat) developing interactive user interfaces for live chat customer service agents. Now retired, there's now more time to share technical insights on her blog, develop useful scripts (Python, shell), and write Shortcuts. Kirschen is really motivated to share her experience to help fellow software practitioners develop better skills – be that in good design, implementation, or computer science fundamentals. Find her at FreeRangeCoder.com. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...
With agentic AI reshaping what it means to work in Salesforce, Mike Gerholdt makes a compelling case for why the role of a Salesforce Admin isn't shrinking, but shifting. The value was never really in the buttons Salesforce admins click, but in the judgments they make.Jack chats to Mike about everything from the principle of least privilege in an agentic world, to whether generalist or specialist skills will win out as the platform keeps expanding. Mike also shares why the admin who hoards their knowledge, whether that's contacts in a Rolodex or config know-how in their head, is ultimately doing their organisation and themselves a disservice. Plus, with TDX just around the corner at the time of recording, Mike gives a preview of what makes that event different from every other Salesforce gathering on the calendar.00:01 Intro & Meet Mike Gerholdt01:32 Why Admins Shouldn't Fear the AI Revolution04:14 Decisioning is Cheap, Judgment is Expensive06:35 What a Salesforce Org Actually Is07:28 The Mundane Stuff vs. The Valuable Stuff10:27 Why Admins Have an Emotional Response to AI11:19 Identity, Expertise & the Evolving Admin Role13:44 Security, Permissions & Principle of Least Privilege17:14 Trust, Vibe Coding & the AI Learning Curve19:51 Why Tools Like Gearset Still Matter21:03 AI Won't Replace Admins — Here's Why23:43 How Engineers Are Actually Using AI Day-to-Day26:48 Security Guardrails in an Agentic World31:02 User Experience as a Specialisation32:47 Generalist vs. Specialist: Where Should You Focus?38:26 You're Not Learning to Drive Until After You Pass Your Test40:59 What to Look Forward to at TDX44:22 Final Bits of Wisdom
Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as Avinash Kaushik. A longtime friend (and he's also available for your next meeting at ThinkersOne) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at Google, where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is also the bestselling author of Web Analytics 2.0 and Web Analytics: An Hour A Day— thinking that has become foundational texts for marketers navigating data-driven environments. Today, he serves as Chief Strategy Officer at Human Made Machine and as a strategic advisor at Tapestry, working across brands like Coach and Kate Spade to drive transformation at scale. Beyond his corporate roles, Avinash continues to publish his widely read newsletter, The Marketing Analytics Intersect, where he explores the evolving intersection of data, technology, and business strategy while donating all proceeds to charity. In our conversation, Avinash unpacks how the industry over-indexed on performance metrics at the expense of brand, and why that imbalance is now being corrected… not by marketers, but by AI. He argues that while AI will automate much of what we once considered core marketing work, it simultaneously elevates the importance of judgment, creativity, and asking better questions. Drawing from real-world examples, Avinash makes a compelling case that the future belongs to those who don't just adopt AI tools, but rethink their role entirely. The opportunity isn't to do the same work faster… it's to redefine what work is worth doing in the first place. And while the hype cycle around AI is loud, Avinash offers a more grounded perspective: imperfect systems, messy organizations and human dynamics will always shape outcomes. The real risk isn't that AI replaces us… it's that we fail to evolve alongside it. Enjoy the conversation… Running time: 1:16:13. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Avinash Kaushik. The Marketing Analytics Intersect. Web Analytics 2.0. Web Analytics: An Hour A Day. Human Made Machine. Tapestry. Book Avinash on ThinkersOne for your next meeting. Chapters: (00:00) - Introduction to Avinash and His Journey. (02:50) - Transitioning from Google to Agency Life. (06:01) - Reflections on Marketing Roles. (09:13) - The Challenges of Agency Management. (11:54) - The Evolution of Marketing and Data. (15:05) - Identifying Patterns in Marketing Success. (17:52) - The Importance of Brand Marketing. (21:13) - The Balance of Performance and Brand Marketing. (24:05) - The Role of AI in Marketing. (26:52) - The Future of Brands in an AI-Driven World. (29:49) - Optimism and the Impact of AI. (39:50) - Harnessing AI for Data Analysis. (42:01) - Practical Applications of AI in Business. (46:30) - Organizational Adaptation to AI. (48:01) - Cultural Shifts in Embracing AI. (55:06) - The Future of Work and AI. (01:00:57) - Skepticism Towards AI Hype. (01:06:03) - Preparing the Next Generation for AI. (01:13:56) - Cultural Insights and User Experience.
Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein's business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)”
How can product leaders navigate the shift from product-centric to platform-centric strategies in financial services? In this podcast hosted by EY Chief Platform Officer within the Financial Services Organization Justin Leibow, Tavant Associate Director of Product Management Sandeep Shivam discusses the evolution of lending experiences through a platform approach. They explore the role of user research in product development, the impact of AI on customer expectations, and the importance of building trust in AI systems. Sandeep shares insights on optimizing operational efficiency, the challenges of regulatory compliance, and the significance of creating real value for users. This episode offers practical guidance for product leaders aiming to enhance user experience and leverage AI effectively in their strategies
Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn't save it. In this breakdown, I unpack the psychology behind Sora's collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)”
In this episode, Wayne Marcel interviews Paul Puey from Edge to explore the latest developments in privacy-focused crypto wallets, blockchain innovations, and the future of crypto utility. Discover how Edge is leading the way in privacy, supporting tokenized assets, and fostering real-world crypto adoption. 00:00 Introduction and Overview of Edge Wallet 05:06 Privacy Features and Innovations in Edge Wallet 10:00 The Importance of Privacy in Cryptocurrency 15:08 Events and Community Engagement in the Crypto Space 20:02 FIO Partnership and Future of Utility in Crypto 20:37 Innovative Token Models and Community Engagement 25:21 The Evolution of Edge and Its Principles 30:31 Tokenized Assets and Their Future 36:51 User Experience in Crypto Wallets 37:39 Final Thoughts and Resources resources Edge Wallet - https://edge.app/ FIO Protocol - https://fio.net
Plus: A U.S. indictment alleges Super Micro Computer employees smuggled high-end Nvidia chips to China. And Jeff Bezos in talks to raise $100 billion for AI manufacturing fund. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode features a lively discussion on FUT's latest promo ''FUT BIRTHDAY, including player cards, play styles, and stadium rankings. Chris, Graeme and Neil share insights, pack luck stories (it's a big one!) , and opinions on EA's new features, offering valuable tips for players.Chapters00:00 Introduction to Champions League Drama02:38 FUT Birthday Team 2 Overview05:54 Player Analysis and Must-Have Cards12:00 SBCs and Player Versatility16:41 Icons and Heroes Discussion23:45 Half-Time Entertainment: Ranking European Stadiums25:22 Ranking Iconic European Stadiums27:46 Memorable Stadium Experiences30:50 EA's New Promo: Initial Reactions31:33 Player Playstyles: Strategies and Preferences34:49 User Experience with Playstyles38:52 The Impact of Bruiser Plus40:52 Untradable Cards: A Double-Edged Sword45:59 Promo Success: Perspectives and Future Outlook49:00 Future of Player Roles and Positions50:10 Weekend Plans and Community EngagementCheck out our socials:X: https://twitter.com/futinreviewInstagram: https://instragram.com/futinreviewTikTok: https://www.tiktok.com/@futinreviewpodcastQuestions: futinreview@gmail.comhttps://youtube.com/futinreviewhttps://www.futinreview.com https://patreon.com/futinreview
In episode 561 of 'Coffee with Butterscotch,' the brothers dig into Mewgenics, exploring its development history, gameplay quirks, and the ways players actually engage with it. The game becomes a springboard for a broader look at how UI, quality-of-life choices, and genre-blending shape player trust and expectations. The conversation closes on the realities of indie launch windows, where timing can matter just as much as design when it comes to standing out.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:25 Introduction and Welcome01:13 Exploring Mewgenics: A Game Overview02:58 Nailed It or Whiffed It: Game Critique06:29 Player Engagement and Game Longevity10:18 Quality of Life Issues in Gameplay12:23 User Experience vs. Developer Intent15:28 Cognitive Load and Player Frustration18:34 The Role of UI in Game Design26:32 Humor and Theme in Game Design30:17 Developer Insights and Future Improvements39:27 The Disconnect in Game Development Quality41:57 Trust and Player Expectations in Game Design46:02 The Balance of Jank and Fun in Multiplayer Games51:26 The Impact of UI on Game Accessibility57:25 Launch Strategies and Market Timing for Indie GamesTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★
In the late 1990s, a strange carbon molecule quietly delivered the single longest lifespan extension ever recorded in mammals. The rats lived about 90% longer, and almost no one was paying attention. This episode breaks down what that molecule is, why it works, and how it may upgrade mitochondria, sleep, and human performance when used correctly. Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Chris Burres, founder and chief scientist of MyVitalC and the original long-term manufacturer of carbon 60. Chris has produced this Nobel Prize–winning molecule since the early 1990s, supplying research institutions around the world years before it ever entered the biohacking space. He explains how carbon 60 behaves differently from traditional antioxidants, why stability and concentration used to be major problems, and how modern manufacturing finally made real-world use possible. Chris is also a published author, longevity summit host, patent holder, and longtime science communicator who brings rare clarity and humor to complex biology. Dave and Chris explore how carbon 60 interacts with mitochondria, oxidative stress, metabolism, and electrical signaling in the body, and where it fits alongside ketosis, nootropics, supplements, and functional medicine strategies. They also unpack why improving mitochondrial function often shows up first as better energy and sleep optimization, and how that foundation supports longevity, brain optimization, and Smarter Not Harder performance. Along the way, Dave shares his own early experience with C60, how he uses it today, and why it now shows up even in his Danger Coffee stack. You'll Learn: • Why carbon 60 produced the longest longevity result ever recorded in mammal studies • How mitochondrial efficiency shapes energy, sleep, and human performance • What makes C60 a selective antioxidant instead of a blunt one • Why purity, concentration, and stability determine whether a supplement works • How carbon 60 fits into biohacking stacks built around ketosis and metabolism • What users report first, from focus and resilience to deeper sleep • Why mitochondrial health underpins long-term anti-aging strategies • How to think about supplements through a Smarter Not Harder lens Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Affiliates: Vibrant Blue Oils | Grab a full-size bottle for over 50% off at https://vibrantblueoils.com/dave. ECHO Water | Go to http://echowater.com/dave and use code DAVE10 for 10% off your ECHO Flask. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: carbon 60 podcast, C60 longevity science, biohacking mitochondria, mitochondrial optimization podcast, anti-aging supplements science, human performance longevity, selective antioxidant mitochondria, sleep optimization biohacking, brain optimization supplements, nootropics longevity stack, ketosis metabolism longevity, functional medicine mitochondria, oxidative stress longevity, carbon 60 supplement science, MyVitalC podcast, Chris Burres interview, Dave Asprey biohacking, Danger Coffee stack, Smarter Not Harder longevity, Nobel Prize molecule longevity, mitochondrial health podcast Resources: • Get a 30% discount on your next purchase of ESS60 at: https://www.myvitalc.com/pages/humanupgradeod?ref=humanupgrade • Get My 2026 Biohacking Trends Report: https://daveasprey.com/2026-biohacking-trends-report/ • Join My Low-Oxalate 30-Day Challenge: https://daveasprey.com/2026-low-ox-reset/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com Timestamps: 0:00 – Introduction & C60 Discovery 4:04 – The Molecule & Nobel Prize 8:27 – Quantum Properties & Superconductivity 11:16 – Rat Longevity Study Results 14:33 – Selective Antioxidant Properties 15:51 – User Experience & Timeline 18:15 – Biological Age Testing 21:33 – Why Oil & Product Development 23:32 – Mechanism of Action 28:13 – Biohacker Discovery Story 30:03 – FDA & Supplement Regulation 33:50 – Migraines & Clinical Observations 37:53 – Athletic Performance 40:43 – Stacking & Contraindications 45:57 – Skincare Product 50:43 – Who Benefits Most 1:00:37 – Mitochondria & Consciousness 1:02:03 – Where to Buy & Closing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.