Person's behaviors, attitudes, and emotions about using a particular product, system or service
We spend the bulk of our day trying to be productive managing work in web browsers like Google Chrome, Mozilla Firefox, and Safari. Yet we allow our productivity to suffer for a single reason. The solution does not include more extensions or apps. It starts with a shift in your philosophy on how you want to approach using the most important tool of your work day. If you follow this productivity tip and strategy, you'll find yourself with a clearer mind and a better ability to start deep, creative work whenever you want. Plus, your coworkers will no longer see your "messy room." Listen to find out what I mean.Watch the video version of this episode.Links Episode 73 - My Productivity UNSYSTEM Episode 74 - Declare To-Do Bankruptcy Episode 72 - What is Web3? Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com
John Yesko is a veteran experience design, creative, and digital business leader; now Head of User Experience and Service Design at Walgreens. Responsible for the digital experience on Walgreens websites, consumer mobile apps, and in-store retail interfaces - as well as team member-facing digital. He also leads the Omni-Channel Service Design practice, with the mission of improving customer and employee experience across their ~9500 stores.John's specialties include Information architecture, user experience design, service design, usability testing/user research, website design, interaction design, and creative direction.In this episode, we talked about:What is Walgreens and how it serves people?John's role in WalgreensWalgreens and Boots relationshipHow did John get into design?How did John get the job at Walgreens?John shared some knowledge to those aspiring UX designers in healthcare/pharmacy worldWhat is a good design for John?More design tools that can be used for service designAnd MUCH MORE!!Links and Resources:http://www.yesko.com/ https://miro.com/ux-tool/https://rosenfeldmedia.com/ Jared Spool bookshttps://hbr.org/
You've heard of email bankruptcy. Now, I want you to feel OK to declare to do, task, or project bankruptcy for better productivity and a quieter mind.Even if you follow a certain system, your to dos, tasks, ideas, projects, tickets in dev trackers, etc. add up over time. While they may not be in front of you each day, they carry more of a cognitive load than you realize.As you go about your day, that means there's always another thing to do in the back of your mind. That can cause you to get distracted, try to relate what you're doing to other tasks, or develop stress and anxiety.There's no time like the present to simply start afresh. In today's show, I'll share what to do bankruptcy is and how to get started with it.Watch the video version of this episode.Links Thomas Frank on The best way to tame your overwhelming to-do list David Allen's Getting Things Done Basecamp's Shape Up Chapter 7 Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com
In der siebten Ausgabe unseres gemeinsamen Podcast mit dem Sparkassen Innovation Hub geht es um Nutzen- bzw. Kundenzentrierung bei der Entwicklung von neuen Ideen zu Innovationen. Kundenzentrierung wird oftmals als einer der Haupterfolgsfaktoren für neue Lösungen genannt, dabei bleibt es mindestens genau so oft eine reine Phrase. Überspitzt: Der Kunde steht im Mittelpunkt also steht er auch irgendwie im Weg. Was genau ist also Kundenzentrierung, wie kann man Kunden optimal in die Entwicklung einbinden, welche Rolle spielt UX, also User Experience, und vorallem was ist das eigentlich genau? Genau darüber sprechen wir in dieser Episode mit unseren beiden Gästen Jenny Großmann und Philip Wesche, beide sind UX-Designer im Sparkassen Innovation Hub. BONUSCONTENT (ab Minute 21:10): Am Ende der Episode gibt es als BONUSCONTENT noch einen Einblick in die Methode Design Thinking. Fragen, Anregungen und Feedback sehr gerne an firstname.lastname@example.org Viel Spaß beim hören! Euer Plaudertaschen-Team ------------------------- Über den Sparkassen Innovation Hub:Der Sparkassen Innovation Hub ist das Innovation Lab der Sparkassen-Finanzgruppe und damit der Think Tank, der sich mit Konsumenten, technischen Innovationen und digitalem Banking beschäftigt. Er ist Anfang 2017 als gemeinsame Initiative der Sparkassen, des DSGV, des DSV, der Finanz Informatik und der Star Finanz ins Leben gerufen worden. Der S-Hub ist ein Geschäftsbereich der Star Finanz, Deutschlands führendem Anbieter von Online- und Mobile-Banking-Lösungen. Aktuell arbeiten drei interdisziplinäre Teams in agilen Projektstrukturen zusammen. Dabei sind jeweils die folgenden Fachkompetenzen vertreten: Product Owner, Business Development, User Experience, Design sowie Frontend- und Backend-Entwickler. Insgesamt arbeiten aktuell 30 Mitarbeiter vor Ort in Hamburg. https://sparkassen-hub.com/ Folge direkt herunterladen
Künstliche Intelligenz ist auf dem Vormarsch. In vielen Bereichen des täglichen Lebens ist sie Realität und wir nehmen sie kaum noch wahr, in anderen ist sie im Kommen. In dieser Folge des Mensch-Technik Podcast analysiere ich die Rolle von KI im Auto und um das Auto herum, schaue nach Use Cases und Problemen bei der Anwendung. Und ich erzähle, warum wir den Begriff „Intelligenzersatz“ einführen sollten!
Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/trade-offs-of-custom-development-vs-updating-shopify-themesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
Die erfolgreiche Ansprache von Kundinnen und Kunden spielt in Unternehmen eine zentrale Rolle. Sie sollte so ansprechend und aufmerksamkeitsstark bei den jeweiligen Zielgruppen ankommen, dass ein Kauf abgeschlossen wird und die Beziehungen nachhaltig aufgebaut werden. In dieser Podcast-Folge „Ausgesprochen Digital“ vertiefen wir den Impuls aus dem vorangegangenen Gespräch mit der Glücksforscherin [Maike van den Boom] (https://maikevandenboom.de/) zur Digitalkonferenz NewCon 2021. Im Interview mit unserem Experten Michael Lehmann geht es darum, wie Unternehmen ihre Kundschaft gezielt in den Mittelpunkt rücken und somit nicht nur diese, sondern auch sich selbst glücklich machen. „Unternehmen sollten mit dem Kunden gemeinsam Ideen für Produkte oder Lösungen entwickeln und das Feedback der Kunden für die weitere Entwicklung direkt aufnehmen und einbringen. Also nicht jahrelang konzipieren und dann ein Produkt auf den Markt bringen, was vielleicht komplett am Bedarf vorbei geht.“ (Michael Lehmann, Sales Director Customer Experience, T-Systems MMS) In dieser Staffel „Ausgesprochen Digital“ vertiefen wir Impulse aus Keynotes und Interviews mit Kunden der T-Systems MMS im Rahmen der Digitalkonferenz [NewCon 2021] (https://blog.t-systems-mms.com/digital-stories/newcon-2021-aufbruch-in-die-neue-widerstandsfaehigkeit?wt_mc=opo_3:22:0001). Ganz konkret haben wir in dieser Folge Gedanken von der Glücksforscherin [Maike van den Boom] (https://youtu.be/8_EttA-SyOM) sowie unseren Kunden [Solarwatt](https://youtu.be/A1T_oBHxrH0) und [Stadtwerke Rostock] (https://www.t-systems-mms.com/referenzen/stadtwerke-rostock.html?wt_mc=opo_3:22:0001) vertieft. Weitere Informationen: - Mit Digitalisierung zum kundenzentrierten Unternehmen: [Trendbook „Smarter Customer Experience“](https://www.t-systems-mms.com/expertise/downloads/trendbook-smarte-customer-experience.html?wt_mc=opo_3:22:0001) - Kundenservice zum Umsatzmotor im Unternehmen machen: [Whitepaper „Expedition Kundenservice: Wie Sie echte Glücksmomente schaffen“] (https://www.t-systems-mms.com/expertise/downloads/whitepaper-expedition-kundenservice.html?wt_mc=opo_3:22:0001) - So werden Sie zum Brand-Experience-Insider: [Whitepaper „Trends in der Brand Experience“] (https://www.t-systems-mms.com/expertise/downloads/whitepaper-brand-experience.html?wt_mc=opo_3:22:0001). - Kunden und Mitarbeiter im Fokus: [Angebote rund um Customer Experience] (https://www.t-systems-mms.com/expertise/customer-experience.html?wt_mc=opo_3:22:0001) Weitere Informationen, wie Blogbeiträge und Links finden Sie auf unserer Website. Bleiben Sie: [Ausgesprochen Digital](http://www.t-systems-mms.com/angebote/podcast-ausgesprochen-digital.html?wt_mc=opo_3:22:0001).
We are overwhelmed with data today. From email, files, notes, and much more. Yet we still adhere either to systems adapted from the physical world or overly complex methods to keep ourselves sane. What if there is a better way?Today, I cover my much simpler digital "unsystem" I use to manage my professional and personal life. It leverages the power of digital instead of making you a categorizer, labeler, and filer. Instead of a series of complex rules, it's a set of principles you can use and adopt yourself. Steal it and make it yours to get significant hours back in your week. Watch the video version of this episode.Topics 0:00 - Introduction 4:20 - Email 8:08 - Files 13:19 - Notes 17:04 - Wrap up Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com
In this episode, we discuss interviewing tips for hiring managers and candidates, including how to handle take-home assignments, cultural fit interviews, making a game plan before the interview, and giving feedback. It was a great discussion with tons of excellent nuggets. And our farewell to Eva (and 2021). More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee
Alexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design. Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
Employee culture has become more critical to employee retention and loyalty as the pandemic shifted the way we work and communicate. As companies look to better support, involve and connect with employees Pingboard is hoping to be a part of that journey. The Head of Brand and Product Marketing, Christie Hoffman, who was once a user of the platform, dives into its value, who they serve, how they reach their audience and continue to grow. With a focus on support-led growth coupled with pain-point messaging their user experience is heightened and their customer buying journey is supported. Pingboard reconnects, celebrates, and empowers your people and teams to power up your employee network.
In episode 17 of The Product Design Podcast, Seth Coelen interviews The UX Cabin interns, Muneerah Abdulrahman (aka Moon), David Applebee, Joe Montero, and Karen Mork. These four individuals were selected from over 800 applicants who applied to participate in the UX Cabin Internship 2.0 back in the fall.During our interview with the UX Cabin interns, you will learn about the unique experiences that each Intern had during their time at UX Cabin. They share the good, the bad, and the ugly and how they feel about the field of product design now that they have finished this part of their learning journey. We are so excited for you to listen!During our interview with the UX Cabin interns you will learn:
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcastIf you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends April 29th 2022. The winner will be contacted via Twitter. Show references: https://www.ukhospitality.org.uk/https://twitter.com/UKHospKatehttps://www.linkedin.com/in/kate-nicholls-093b0514/ Kate Nicholls is CEO of UKHospitality, the powerful voice representing the broad hospitality sector, having previously worked as CEO and Strategic Affairs Director of the ALMR.In July 2019, Kate was appointed Chair of the Tourism Alliance, the membership organisation for the tourism industry comprising of leading trade associations/trade bodies within the sector. Kate is also Chair of Mayor of London's Night Time Commission and is also a member of the Events Industry Board, London Food Board, Tourism Industry Council, Cultural Cities Enquiry, London & Partners Members Group and the Advisory Board for the Institute for Industrial Strategy.After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her career in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.A highly motivated Board-level adviser with a proven track record in devising and delivering strategic public policy and communication campaigns. Over 25 years experience working in a variety of government, corporate, agency and freelance roles. Transcription:Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode, I speak with Kate Nicholls, CEO of UKHospitality and the Co-chair of the London Tourism Recovery Board. Kate answers your burning questions on how to attract and maintain talent in the current challenging climate. If you like what you hear, subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue.Kelly Molson: Kate, thank you so much for coming on the podcast today. I know how incredibly busy you are, so I'm very grateful.Kate Nicholls: Thank you. It's great to be with you. I don't think I've had any time in the last two years really where it hasn't been incredibly busy, so it's good to take some time out and have a chance to have a chat. So thank you for having me.Kelly Molson: You are very welcome. You are very welcome. I'm glad I could give you that time. Right, Kate, icebreaker questions, because this is where we start all of our podcast interviews. I want to know what is at the top of your bucket list?Kate Nicholls: Ooh, well, for the last two summers we'd been planning ... My eldest was just about to go to University when COVID hit, and for the last two summers we'd been planning to go to Costa Rica as a sort of last big family holiday. And of course that's been canceled for the last two years. So top of my bucket list at the moment is to go on holiday with my two daughters, ideally Costa Rica, but actually I'd settle for anywhere at the moment. I haven't really had a proper break. But yeah, Costa Rica.Kelly Molson: Costa Rica, definitely. Yeah. I hear you. I feel like anywhere with some sun right now would probably do you the world a good, Kate.Kate Nicholls: Exactly.Kelly Molson: Okay. If you could bring back any fashion trend, what would it be?Kate Nicholls: Well, to be fair, they've never gone away from my wardrobe, but I would really like to bring back the wrap dress. They were such a good staple for anybody who worked in the '80s and '90s and the early '00s. Quite like to bring them back as a major fashion trend.Kelly Molson: Yeah, good. Can't go wrong with a wrap dress, can you? Boots, wrap dress, cardie, done.Kate Nicholls: You can't. Very forgiving, pair with boots or heels or flats or trainers, and you can just adjust it according to how you're feeling during the week.Kelly Molson: It's the perfect work-to-evening outfit. They're perfect.Kate Nicholls: Exactly.Kelly Molson: Okay, Kate, and this might be a little bit like asking you what your favourite child is, but I want to know what your favourite restaurant is?Kate Nicholls: Oh, that's the difficult one because it changes so much depending on how I'm feeling and the time of day and what I'm doing. But during the lockdown, my local Korean cafe has been my go-to place for getting a quick fix, some comfort food, and they've kept me going throughout lockdown. I'm a big fan of street food.Kelly Molson: Oh yeah, love street food. We have a really big street food community in Cambridge, actually, and it's just amazing, isn't it? Like being able to try all those different cuisines in one place? Fantastic.Kate Nicholls: It is. It is. And I think I've got kind of a butterfly brain, so being able to go try lots of little things, lots of little samples and eat that kind of stuff is great. But the other thing we did do over the summer, my daughter and I, we went and celebrated the new three Michelin star female chefs that we had in London that were awarded. So again, I go from street food to high-end.Kelly Molson: Love it. Absolutely love it. Okay, Kate, it's unpopular opinion time. I ask everybody that comes on the podcast to share an unpopular opinion with us. It can be humorous, can be serious, whatever it needs to have to be your unpopular opinion.Kate Nicholls: Well, I did think long and hard about this one because there are so many unpopular opinions I think I could have. But if I'm sort of talking about the biggest one that would sort of divide a lot of people, cats are better than dogs. I'm really not a dog person.Kelly Molson: Oh, okay.Kate Nicholls: That's going to be controversial and split.Kelly Molson: It's very controversial. And I'm not going to lie, I've got two dogs, so I am a dog person. But Kate, my dogs are a nightmare at the moment. We've had a flea situation this year. I've got a very noisy little dachshund who is absolutely filthy. The weather is disgusting. You have to go out with them all the time. Cats are sounding more and more appealing to me by the day.Kate Nicholls: Cats are sort of neat, clean, undemanding. They're not as problematic as dogs. I always think dogs, you feel as though you've got another kid in the house. I mean, my unpopular opinion is based on the fact that I did have a nasty encounter with a dog when I was little, so I am quite scared of them. But yeah, dogs are not as good as cats.Kelly Molson: All right. Well, let's see what our listeners think. I'm not going to lie because it's the time of year I'm swaying towards a swaying cat, Kate. Yeah. You might have changed my opinion there. Nice. Listen, thank you again for coming on the podcast. I really do appreciate it. I mean, I'd be super gobsmacked if anybody that's listening to this podcast episode doesn't know who you are, but just give us a little brief overview of what your role is at the moment, just to explain how critical it has been over the past couple of years.Kate Nicholls: Yeah. So I'm currently Chief Executive at UKHospitality. That's the national trade body that represents hospitality operators and businesses and employers. And so we have 700 member companies. Between them, they operate just over 100,000 outlets across the UK, from a single-site pub, coffee shop, cafe, restaurant, park bar, hotel, holiday accommodation, right the way through to the national chains.Kate Nicholls: Our role as the trade body is to be the voice and face of the industry to promote the sector as a great place to grow, work, and invest, to engage with the government, to make sure we've got the most supportive regulatory and tax environment within which businesses can thrive and survive. And then to provide insight, advice, and guidance to our members on the way in which they can operate to be compliant and to help their businesses grow.Kate Nicholls: And so normally that's quite a broad-based role, but it was really front and centre as soon as COVID hit because clearly, we've got inbound tourism. We've got hotels that were hit first. City centre restaurants, pubs, and bars started to feel the effects of COVID back in February. And really since February ... I mean my first meeting on COVID with the government was the 28th of January last year.Kate Nicholls: And since then, it's been pretty full-on making sure that in real-time we can present the views, concerns, impact of COVID on our business sector and try and make sure that we get the support needed to sustain those businesses, to maintain the employment, to protect jobs within the industry when we've been so hard hit by COVID.Kate Nicholls: So really a big role with government, meeting government ministers and officials two, three, four times a week at the height of the crisis, and also being on the media to try and explain what the impact is of what appeared to be relatively small scale changes, what big impact that can have on business viability and really spelling it out to make sure that people understand what that means potentially longer term in terms of viable businesses, the economy, employment in the UK.Kelly Molson: And, as I said, you have been the spokesperson for the sector throughout the pandemic. And I have to say, Kate, you were in my top five Twitter accounts that I followed continuously throughout. So I had Kate's, I had Bernard Donoghue, I had ALVA, ASVA and Blooloop. And that was my top five to find out what the hell was going on in the sectors that we worked in. So thank you so much for sharing and for doing that role.Kelly Molson: So what I want to talk about today is about attracting and retaining talent within the attractions and hospitality sectors. But I guess, from a ... I don't run an attraction. I work with them. I'm an associate in that sector. So I guess I want to ask a couple of questions about the general public and what we can do right now.Kelly Molson: So we have a situation in our local town. I live in a town called Saffron Walden just outside Cambridge, a beautiful town, a market town, lots of lovely pubs. One of my favourite pubs, which is one of a chain, has had to close for a good couple of months now. And essentially, it closed because some of its other restaurants were so overwhelmed and so busy but so short-staffed that they had to redistribute staff from our pub to their pubs.Kelly Molson: And I guess that's happening in a lot of different places as well. So if we're unable to book a table because a venue is short-staffed, what can we, as the general public, do right now to support the sector?Kate Nicholls: Well, I think it does highlight a challenge that the industry has got. It's more acute in certain parts of the country, but up until Omicron hit and we were all going back eating and drinking out more regularly, the industry as a whole just did not have sufficient labour to be able to operate at full strength. So a quarter of our businesses in the same situation as the one you just describe saying that they were having to restrict hours, cut covers, not open for certain days of the week, turn away bookings simply because they didn't have the staff.Kate Nicholls: So I think as the general public, what we can do with those businesses is try and be a bit more creative in supporting them. Is there a different time that we can book? Because everybody tries to book dinner or lunch at the same time. Can we spread it out a little bit throughout the day? Can we look at going for early suppers or late suppers or brunches or afternoons? If we can't, then can we help them in other ways if they're still doing takeaway, if they're still doing delivery, we can support our businesses in that way. Or booking ahead in advance and making sure that we take out gift cards and those kinds of creative solutions some of our businesses have done where you can get cash through the tills and book two or three meals in advance.Kate Nicholls: So that's a main bit of support. The second thing is that if you do have a booking and your plans change and you can't make it, let them know, and let them know in sufficient time. Because we still are getting quite a lot of no-shows that people make these bookings, something changes. Plans always change, we do know that, but people aren't letting them know. And particularly at the moment when you've got larger scale bookings for Christmas, people will have bought that food in well in advance and will start cooking it well in advance, so you do need to let them know the day before or at least a good couple of hours before if you can't make your booking, and then they can pass it onto somebody on a waiting list.Kelly Molson: That actually leads to another question is how is the sector feeling right now? So with Omicron, with the Christmas rush, what's the general mood like in the hospitality sector at the moment? Are we seeing a lot of people booking, cancelling reservations that they have for large groups of people? Is it quieter than it should be?Kate Nicholls: Quieter than it would be at a normal Christmas. So even before we had Omicron, we knew that we weren't having the same level of bookings as we were seeing Christmas 2019 and previously, so trade is down. We have seen cancellations. They're running at about 10% at the moment, and we have seen a downturn in footfall over the last week. Not just for those bookings and corporate events, Christmas parties, Christmas socials, but just a more general decline in walk-in bookings and walk-in activity. So we are seeing revenues down over the course of the last week, 15, 20%, and that's as a result of the uncertainty.Kate Nicholls: There's a high degree of nervousness within the industry and a great degree of fear at the moment because we've all been in this situation before. Sadly, this time last year, people will have invested heavily to be able to open and operate at Christmas, and unless you get that Christmas trade-in, it can be very damaging to the businesses. They rely on having a good December in order to get them through the quieter months of January to March. And without that good December, there are many businesses that will undoubtedly go to the wall. What should be a very optimistic and hopeful time has, in the space of a week, turned to be very uncertain and very concerning.Kelly Molson: Okay. So look, some great advice there from Kate. If we can look at when you're booking, changing times, if you can look at supporting your local restaurants by booking gift vouchers, for example, or if they are doing takeaway, please do do that and let's try and get them through this really difficult period that we're seeing.Kelly Molson: Now Kate, as I said, I want to talk about attracting and retaining talent in the visitor attraction sector. I don't run an attraction. So what I did, and what I thought was a good idea, is to ask some of the past guests that have been on to ask me to ask you questions. And I've had some fantastic questions in from many of the different guests that we've had on. So let me just ask you a few of the things that have come in. Gordon Morrison, the CEO of ASVA, and Adam Goymour, park director at ROARR! Dinosaur Adventure, actually had really, really similar questions. So let me read out what Gordon wrote over because he puts it far more eloquently than I ever could.Kelly Molson: So Gordon said, "Staff are the beating heart of every tourism business and can undoubtedly make the visitor experience memorable both positively and negatively. As we face up to what is quite possibly the most difficult recruitment and retention environment in the tourism industry has ever seen, is it right that we should continue to rely on our people so heavily to deliver outstanding experiences? And if so, how do we ensure that our businesses are attractive, and how do we keep that top talent in the industry?"Kate Nicholls: I think this is the number one issue that all operators are grappling with at the moment as we come out and we've got a very tight labour market and we've got a real battle just to get staff in, nevermind the battle for talent that we had going into COVID. So we were already facing those challenges. I do think what we need to do is to use COVID as a reset moment and look again at our ways of working, style of working, what we're expecting of people. This gives us an opportunity to revise terms and conditions and to look again at hours of work in the sector to make sure that we are being as flexible as we possibly can and we are being as responsive as we possibly can to what new recruits are telling us.Kate Nicholls: Because we've got lots of new, younger people coming into the industry, many have had no experience before and are questioning, quite rightly, some of the ways that we do things. So particularly in food and beverages and things like that, less so in attractions, but you do get some antisocial hours. You do get double shifts. And people have different ways of paying people. And I think the labour scheduling and the flexibility that we can provide should be a positive rather than it being something that holds us back.Kate Nicholls: So I do think we can look again at making sure that we are as attractive as we possibly can be and that we've got our best foot forward. I think secondly, what we need to be doing as an industry is to look after the sector's employer brand. Individual business is very good at doing this, promoting themselves as a career of choice, but we want to get across the fact that we're a career and we have a great plethora of opportunities available to people if they come and work within our businesses.Kate Nicholls: Because we're an industry largely of small and independent businesses, we don't have the size and scale, but I think we can look again at the sector branding to be able to make sure we put the best foot forward, that we describe how important it is as a career, how meritocratic it is. Because there's no sector likes ours that provides young people with such opportunity where you can come in with limited experience, limited qualifications and skills. We will upskill you very rapidly and you can move into management within about two years. There's no other sector that will give you that level of responsibility and authority at such a young age and at such a low level within the business, and the pay and salary that goes alongside it.Kate Nicholls: So I think there's more we can do around that in terms of communicating career of choice. And also communicating that even if you only want to come with us for a short time, we will equip you with common transferrable skills that other employers will find valuable; business, finance, people management, leadership, conflict management. You get that by working in hospitality businesses and visitor economy businesses, again, at a very low entry-level, and these are soft skills, people skills that are valuable at all levels.Kate Nicholls: And then the final element is about making sure that we do invest in our people, that we do train them to provide continuing professional development and we invest in leadership and management as people go through. We're very good at taking people at entry-level and doing the immediate skills and training they need to be able to function. We need to look at how we can continue to invest in those people. That's what young people particularly are looking for from careers and employers now.Kelly Molson: Yeah, absolutely. It's really interesting what you said about the soft skills as well, because I think that one of the best starts that I ever had to my working career was working in hospitality and in retail because it gave me so much experience of understanding how to talk to people, how to communicate with people. And from that customer service perspective as well. I think it gave me such a good grounding in my career, and all of those skills I learnt then, I've taken through into what I do now in terms of sales and an account management role.Kate Nicholls: Absolutely. And if you think about some of the young people who've been most affected by COVID and had their schooling disrupted, their social lives disrupted for a couple of years, those are the skills that they are lacking. When teachers are talking about young people coming back into school, it's time management. It's personnel skills. It's social skills. It's communication. That's what they get from us.Kelly Molson: Yeah. Completely, completely agree. Mark Ellis, who's the interim lead at the National Memorial Arboretum, actually has asked a question that picks up on some of your earlier points there. He says that, "One of the outcomes of the industry-wide staffing shortage is that staff are able to negotiate a better work-life balance, which is a really good thing. Ultimately that is going to lead to better conditions throughout the industry, hopefully, more job satisfaction, higher standards and a better customer experience." Mark asks, "Do you think that we will see the appearance of some widely-accepted examples of best practice?" So things like how businesses will manage seasonal contracts or flexible hours or unsociable hours like you mentioned?Kate Nicholls: Yes. I think we will start to see that evolving as we go further forward and as we come out of this. I think that's what I mean by a COVID reset moment, that we can look again at the ways that we've done things to be able to offer that kind of attractive proposition to people. So moving away from some of the zero-hours contracts, moving away from some of the seasonal changes where people don't have that much certainty, and towards one that is focused on what the applicant is looking for and wanting and the flexibility that they're needing, and presenting it in a way which is appealing to them.Kate Nicholls: I think we will, if we work carefully at it, I think there's a great opportunity for us across the entire sector to pick up some of those really good case studies and examples and promote them and push them out around the sector so that we have a positive employability story to tell.Kelly Molson: That is great. Now, I'm going to pick up on that a little bit later on because we've had a really good question about that very topic. Let me ask you about the supply chain, though, and again, this is another question from Mark at the National Memorial Arboretum. So the supply chain at the moment is disrupted. Food costs are increasing. We all need to find a more sustainable way to feed humanity. What can we do as an industry, and this is the attractions industry, to help the public recognise that hospitality outlets that source locally, use seasonal ingredients, increase their plant-based options, that they are the best place to respond to these pressures? But at the same time, costs are going to rise through dual pressure of food and wage increases.Kate Nicholls: Well, I think this is going to be a collective challenge for all of us because it's inevitable that with the cost pressures that we've got that are building across the sector, and not just our sector but across the economy, prices are going to have to go up to consumers irrespective of what we're talking about in terms of local sourcing, et cetera, and the positive efforts we've got. So I think as an industry we're going to have to work to be able to communicate to consumers clearly why we are having to put prices up post-pandemic, and it is going to be a struggle and a challenge and there's going to be that juggling act which there always is around pricing decisions about how far you can push prices onto consumers before you turn off demand.Kate Nicholls: But with VAT alone going up, there is going to have to be a price increase that we are going to have to pass on. So I think that's one challenge that we need to look at separately. I think the advantage is it's going to be across the economy as a whole and we're not going to be doing it in isolation. So I think customers are going to get more used to hearing about prices and hearing about costs coming through.Kate Nicholls: And then I think, you're right, there is a real opportunity there for turning that conversation around and explaining about how local sourcing is more beneficial, meets the broader sustainability issues that consumers are increasingly concerned about. Not just consumers, potential employees. So sustainability and environmental and social governance issues are coming higher up the agenda when we're talking about recruitment and putting ourselves out as an attractive proposition.Kate Nicholls: People are looking for authentic stories about local sourcing, local supply chain, carbon net zero, limiting waste, all of those kind of positive issues that we can turn to our advantage. But I do think customers understand it doesn't come cost-free. So I think they are two sides of the same coin. I don't think we should be apologetic about the fact that we need to be able to invest in good quality produce in order to deliver a more sustainable food supply chain.Kelly Molson: Do you think those conversations are slightly easier to have now as well, since the pandemic? Because I think what we did see when attractions were able to open up and hospitality were able to open up is that we saw a huge increase in demand for things that were local. We wanted to understand more about our local environment. We wanted to be able to support our local independents. So do you think that's going to be an easier conversation to have now that we're in that mindset already?Kate Nicholls: I think so. I think COVID provides us with that opportunity. Certainly one of the strong trends, and it sees no sign of abating as we come out of COVID, localism and hyperlocalism was a trend we saw during lockdown when, inevitably if you can't travel, you explore in your neighborhood. But even as we reopened, people were exploring in their locality before they've got confident enough to go further across the country or into city centres. And clearly you're moving away from global travel for two years. Again, those are trends that become sticky with consumers and consumers are interested in hearing and exploring it more.Kate Nicholls: So I think neighbourhood is going to stick with us for a lot longer. Certainly as well in terms of the different ways in which we work, I don't think it's going to be as polarised as in the office or at home, but I do think you're going to be working remotely and people are going to be looking at neighbourhood and local options to be able to facilitate that. So I do think that that frees up the conversation to be had more generally about how we are making a more sustainable, more robust, more resilient supply chain by looking locally. But equally, that doesn't come cost-free.Kelly Molson: Absolutely. Let's talk about opening hours. So Mark had a really good question around that. So he says, "Over the last few months, as venues have reopened, we've seen many places change their opening hours, and that's to enable them to offer fair shifts for their staff in response to business needs." He actually says some are open fewer days each week, and some are closing earlier. The micropub and brewpub and taphouse that he tends to frequent, he does put in brackets here, "On an all too infrequent basis though. Nights out are a rare treat. But they're all offering a brilliant experience with great staff during their opening hours. Does Kate think that the public will learn to understand that not opening all hours is a new thing to be embraced, or do you think that pressure to increase the venues to go back to 11:00 to 11:00 will be the norm?"Kate Nicholls: I think it's probably too early to say yet with consumers and consumer habits and trends because I don't think people are going out in the same way that they were yet. What we have seen after this reopening, post the 19th of July, that there is an expectation from consumers to go back to normal and they're not very forgiving of those who aren't. So I think consumers during COVID have got used to having things when they want it, at the time that they want it, and rapidly, and they don't take kindly to things not being available for them.Kate Nicholls: So I suspect it will be more challenging to have that on a longer-term basis if that's a longer way of working. What we do know, however, is that what consumers really don't like is uncertainty. So if they can guarantee that you are always open for these particular days, these particular hours, they will understand that more readily than they turn up at your door and you're not open today because you can't get the staff. That's the bit that seems to create the disconnect.Kate Nicholls: And what we don't have yet is a loyal customer base back. So if they can't get it from you, they will go and find it somewhere else is what we're seeing very rapidly. So I don't think it means that everybody has to go back to 11:00 to 11:00, seven days a week and full service, but you do need to get back to some consistency and some standardisation for customers. And certainly what we're finding in the restaurant side, for example, are quite a lot of businesses in city centres are closing Monday and Tuesday, and that causes a degree of confusion for consumers when they're back out.Kate Nicholls: Now, having said that, our customer habits are going to change a little bit again over Christmas if we do have restrictions brought back in due to Omicron and therefore customers again will be adapting to changes and the ways that they're doing things and changes in the ways of working. But I do think that will depend on where you are located. If you are located in a city centre and people are not visiting the city centre as regularly, you need to have that certainty about when you are available and open that matches and meets with them. If you are in a local neighbourhood and a local area and you're part of the community, I think there will be increasing pressure back being available when the customers want you.Kelly Molson: Earlier in this question you mentioned that it's too early to tell because we're not seeing the demand, we're not seeing people going out as frequently as they were. It's a difficult question, but how long do you think that we need to leave it until we do start to see some data around that?Kate Nicholls: Again, I think that's difficult to be able to work out because of the uncertainties of new variants and changes in restrictions. We haven't had a clear consistent period where we've been able to trade normally. Had we not had Omicron coming along, I think we would have got a better feel for it. After Christmas, we would have been able to look back at five, six months where we could see what customers were doing, how confident they were, and could try and see trading was doing without the blips that were caused by supply chain shortages, delivery shortages, pingdemics, labour shortages across our industry. I suspect that it's going to be until the middle of next year before you can really start to plan with any certainty around what's stuck, what's a long-term trend and what's something that you're nudging consumer behaviour around.Kelly Molson: Thank you. You mentioned earlier about sharing best practices and we've had a great question from Hannah Monteverde who's the Park Manager at BeWILDerwood in Cheshire. So Hannah says, "It's not always feasible to be able to offer an increased salary or market-leading benefits." She'd be really interested to know of any examples of curveball ideas that have attracted staff recently. Do you have any case studies or examples of attractions that you feel have really bucked the trend for recruitment particularly well?Kate Nicholls: I think the ones that are doing interesting stuff around flexible hours, hours when you want it, more frequent pay. One of the things that we found across our sector was that people were getting paid after four weeks, six weeks in some cases when they were a new starter, compared to some of the newer startup companies and labour scheduling companies and temporary recruitment from Amazon where they were getting paid within the week. So as soon as they did a shift, they were getting paid.Kate Nicholls: And actually that was something that people found was really attractive, that as soon as they'd done their job, they were getting their pay almost immediately, so a return almost back to weekly pay packets was quite an interesting one. It's not necessarily creative or curveball, but it's just listening to what people were saying that was a frustration for them that they wanted to be able to have.Kate Nicholls: Food, uniforms, selling those kinds of benefits, the walking to work for anybody who's in a local attraction or provision of transport for those people who were off the beaten track and people relying upon cars, et cetera. Those are things that have been used quite creatively. And then flexible labour scheduling, giving people the ability to tell the employer when they were available to work and how many hours they had rather than getting that rota coming down on a fixed basis saying, "This is when we rota-ed you and you have to go away and work out somebody else to swap with if it coincides with your yoga class or your student lesson or a GP's appointment."Kate Nicholls: So I think putting more power in the hands of the employees and giving them the ability to be able to ask for what they want, when they want, hours and pay, those are the two creative ones I've seen most frequently.Kelly Molson: That's fascinating. I mean, the crux of it is flexibility, ultimate flexibility as the employee. That is such a simple change to be paid weekly, so that instant gratification, "I've done a really good job. I've been paid for it." What a simple change to be able to make that could make such a big difference.Kate Nicholls: Yeah. And there's technology that enables you to do it now. So on the labour scheduling front in terms of, "I'm available for these hours and I'd like some work." Stint provides the opportunity and there's labour scheduling that provides the opportunity to do that, to just log on and say, "I can do four hours," rather than, "I can do a full day." And that sometimes is better. And equally, there's technology that allows you to drawdown. So if the business still wants to keep a monthly salary payroll, you can draw down earlier ahead of your salary, so you just get it a bit more when you've been doing your work. Particularly relevant for young people coming into the sector.Kelly Molson: Yeah, absolutely. And hopefully retaining them for a little bit longer, because that is the challenge with the sector is that it has always been seen as a bit of a stopgap, hasn't it? And ideally, we want to-Kate Nicholls: It has, and in some respects, we shouldn't be apologetic for that because it is a good first job. It's a good first base. Transferrable skills that we talked about before. We obviously want to keep and capture those people who want to use it as a career. But equally, given the labour shortages we're facing, if we can keep those people with us for longer who are just looking at it as a stopgap, that's all to the good as well. And that's about making sure we invest in them and make sure that they're supported as they come into the company.Kate Nicholls: Because at the moment, churn is so high across the sector as a whole. People come in, find that the work's too busy, too demanding, not for them, and they go away again. So let's just support them, nurture them and try and help to make sure that they have as good an experience as they can while they're with us.Kelly Molson: Definitely. Final question for you from our attractions audience. And again, this is from Hannah. So Hannah asks, "Do we have any realistic idea of timescales in terms of the forecast for recovery?" And this is specifically around the recruitment challenges that we're having at the moment. She asks, "Is this something that we have to adapt and change to live within the long term, or is it something that we could potentially predict will slowly improve and recover back to a pre-Brexit and pre-COVID-19 scenario?"Kate Nicholls: Gosh. There are two factors to that, particularly if we're talking about labour markets. So the government-commissioned independent research to look at when domestic tourism for fallen revenues would recover to pre-pandemic levels, and I suppose that's the best indicator of when do you think demand is going to get up there? When do you think your money is going to come back? And the independent forecast suggested that domestic tourism revenues would recover by the end of 2023 and international, that's not until 2024.Kate Nicholls: Now the government has said it will work with the industry to try and bring that forward a year, but that still looks as though you're going to have most of 2022 where you are operating suboptimally, that you're not operating at full demand. And I think in terms of labour shortages and challenges, again, likely to be temporary but let's not forget that pre-COVID, we had a 5% vacancy rate. Post-COVID, it's 10%. So it was a tight labour market before we went into the COVID crisis.Kate Nicholls: How temporary is temporary? I think you're going to be living with cost price inflation and the disruption to the supply chain for at least six months of 2022 and I think the labour issues are going to be with us probably for a year or two. If nothing else changes, our biggest challenge for getting people back into work is twofold. One is we've got a hiatus in the talent pipeline where we haven't been able to train our own. Our apprentices haven't been able to go through people and vocational training, haven't been able to go through catering colleges, et cetera. Haven't been able to go through because people have been disrupted in education.Kate Nicholls: And the same goes at the higher levels for hospitality degrees, but also curator jobs and those kinds of occupational training skilled jobs in the sector. So you've got a two-year talent hiatus, talent pipeline hiatus, and you've got COVID travel restrictions that are preventing people from moving globally. And you can only see what's happened with Omicron to see that that's going to be with us probably for at least another year. So you are going to have a global disrupted labour market and you're going to have global disrupted supply chains for at least another year.Kelly Molson: Gosh. Another year of this.Kate Nicholls: Sorry.Kelly Molson: Weren't we saying this last year? We were nearly-Kate Nicholls: I don't mean that we're going to be having another year of COVID restrictions or the challenges that we've got, but I think the global supply chain, the global economy is still going to be in quite an uncertain state for the whole of 2022. And people certainly won't be moving around the globe as freely as they have been pre-pandemic. We're not going to get back to that sort of free movement. It's nothing to do with Brexit, but just that movement of people isn't going to be happening to the same degree, hence you've got a delay in domestic and international recovery. You've got a delay in international recovery.Kate Nicholls: The people who've moved abroad during COVID or people who would normally be coming into the UK to look for work or those with settled status who might be returning, they're not moving around because of COVID and they're not moving around because of the problems of international travel.Kelly Molson: Kate, thank you. Thank you so much for answering the questions today. It's been incredible to have you on. I'd like to end the podcast the way that I always end the podcast which is to ask you about a book that you could recommend to our listeners. It might be something that you love. It might be something that's helped your career in some way or helped shape your career in some way. What would you recommend for us today?Kate Nicholls: I am a voracious reader, so I usually have three or four books on the go at any one time. But I'm definitely a fiction reader. I've got two books. One that was really ... is a business book that I found really quite useful when I first was made chief executive about six, seven years ago. And that was Sheryl Sandberg's Lean In, which I would definitely recommend for any female leaders in the industry to look at. It talks about some of the different ways that people experience things at work and certainly helped me to think about how I wanted to support the next generation of women coming up and making sure that we had more female representation on boards.Kate Nicholls: And then my absolute favourite book, which is my go-to book at any time that I just want a little bit of escapism and a really good story is Wuthering Heights. However bad you're feeling, there's always something entertaining and enjoyable in getting lost in somebody else's story and that's my recommended read.Kelly Molson: Fantastic recommendations. I actually do remember on Twitter you tweeting photos of your book pile, your COVID book pile. They were huge.Kate Nicholls: Yeah. Because everybody knows I'm a reader and I read an awful lot, at Christmas I get big ... And that's what everybody buys me as a gift. So I always get quite a lot of books at Christmas, and last Christmas I got 20. And as we went into lockdown, of January, I thought, "Right, can I complete my reading pile before we come out of lockdown?" Actually, I had to go and buy another 30 books. By the time we came out of lockdown on the 19th of July, I had read 56 books.Kelly Molson: Oh my goodness, 56 ... Well, I guess books are a much better option than getting socks for Christmas, right?Kate Nicholls: Absolutely. Absolutely. So yes, I do have big piles. I still have piles of books all over the house that I'm still reading. But yeah, I usually have ... I finish three books a week.Kelly Molson: Oh, I love that. Well, listen, so if you want to win a copy of Kate's books, you know what to do. Go over to this podcast announcement on Twitter, retweet the announcement with the words I want Kate's books, and you might well be in with a chance of winning them. Kate, thank you once again for coming on the podcast today. Very, very grateful that you've been able to spare us some time to come on and chat, and I very much hope that you get that well-deserved rest and holiday to Costa Rica sometime very soon.Kate Nicholls: Thank you so much. It's been an absolute pleasure. Thank you for having me.Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five-star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website rubbercheese.com/podcast.
Episode 76 is a new beginning for Gabagool in 8. This is truly the most innovative and ground breaking episode to date. It's difficult to put words, Gabagool in 8: 2.0 is an experience that must be felt. Listen, like, share & subscribe!
We've done the research for you and compiled a list of the top 6 marketing trends to be on the lookout for in 2022, and how to optimize them for your business.To watch the full video of this episode visit: https://fusiononemarketing.com/digital-marketing-trends-2022/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime-Stamp Notes: [0:29] Welcome to Marketing and a Mic[01:55] Voice Search[04:14] Social Selling & Social Commerce[06:47] Audio Content[10:11] Multitask Uniform Model[14:27] Short-Form Video[18:02] Customer Intent & User Experience[22:10] That's a Wrap!
In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit. Links from the show:LinkedIn: https://www.linkedin.com/in/robristagnoSegmentation tool: https://sterlingwoods.com/Podcast: CEO Campfire Chat Bose Sleepbuds (shout-outs): https://amzn.to/31onqsp More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee
Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/encourage-customers-to-purchase-online-in-a-craft-businessConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
Web3 is beginning to hit mainstream. As someone who has built companies across each "version" from Web 1.0 to Web 2.0 and now Web3, I'm breaking down what has happened over the last 20-30 years. From Netscape and bad AOL screen names, user generated content and the creator economy, to crypto and NFTs, you'll understand where we've been, where we are today, and what's coming next.Watch the video version of this episode.Links What is Web3? The Decentralized Internet of the Future Explained Curious Beginner's Guide to Crypto Chris Dixon on Twitter: "Why Web 3 matters
In episode 16 of The Product Design Podcast, Seth Coelen interviews Jesse Showalter, a freelance UI/UX designer, and online educator. You have probably watched his popular YouTube Channel, which just hit 200K subscribers where he shares videos about design, code, and life!
This week, Jessica Engström joins the podcast to speak about user experience. Jessica is an international speaker, teacher, podcaster, mentor, geek, and the CEO of her own company. One of her passions is the developer community where she organizes conferences, events, streams, and runs multiple user groups. She's also the co-host of the Coding After Work Podcast and Twitch channel! One thing that Jessica is absolutely sure of is that you can never learn enough! And this is why she is continuously learning new things, researching, and trains with some of the best people in the world. In this episode, Jessica shares her insights on UX, her advice to developers looking to get into it, tips for making your UX more accessible, the greater problems she would like to see solved with better UX, and other key pieces of advice around UX standards and development. Topics of Discussion: [:36] About The Azure DevOps Podcast, Clear Measure; the new video podcast Architect Tips; and Jeffrey's offer to speak at virtual user groups. [1:13] About today's episode with Jessica Engström. [2:01] Jeffrey welcomes Jessica Engström to the podcast! [2:18] Jessica shares her background and what led her to doing what she does today. [5:27] Jessica describes the multiple projects and roles she holds from hosting a podcast to being a mentor to being the CEO of her own company, and more. [8:05] Jessica describes what user experience is to her, some of the current missing pieces, and what areas of it need to be more broadly educated about. [11:51] Jessica's UX methodology and her recommendations on how to get started with it. [15:22] A word from Azure DevOps Podcast's sponsor: Clear Measure. [15:55] Jessica shares an important UX design tip. [17:05] How Jessica recommends teaching new developers the UX rules of thumb. [18:34] Jessica defines accessibility when it comes to UX. [21:36] How to make UX more accessible and other options that Jessica thinks should be available on all websites/platforms. [27:30] Jessica recommends resources to check out if you're interested in learning more about UX. [28:43] Are there embedded UX standards when you choose a CSS framework (such as Material UI or Bootstrap)? Would Jessica recommend them? [30:00] The similarities and differences between HTML UIs and Windows Native or mobile. [31:33] Jessica shares her thoughts on when to use vs. when not to use H1 on a web page. [33:14] Where to find Jessica online. [33:27] Jeffrey thanks Jessica Engström for joining the podcast. Mentioned in this Episode: Architect Tips — New video podcast! Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! bit.ly/dotnetdevopsebook — Click here to download the .NET DevOps for Azure ebook! Jeffrey Palermo's YouTube Jeffrey Palermo's Twitter — Follow to stay informed about future events! Jessica Engström's Microsoft MVP Profile Jessica Engström's Twitter @EngstromJess CodingAfterWork.se UITraps.com WebAIM.org WebAIM.org/resources w3.org/WAI/roles/developers AZM.se/traps Medium | UX Collective Instagram #UX Material UI Bootstrap Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcastIf you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends April 29th 2022. The winner will be contacted via Twitter. Show references: https://www.edinburghzoo.org.uk/https://www.rzss.org.uk/support/https://www.highlandwildlifepark.org.uk/we-are-open https://twitter.com/Lisa_Robshawhttps://twitter.com/EdinburghZoohttps://twitter.com/HighlandWPark David Field, Royal Zoological Society of Scotland (RZSS) CEO, returned to RZSS in 2020 having been a section moderator at Edinburgh Zoo early in his career. David's previous roles include chief executive of the Zoological Society of East Anglia, zoological director of the Zoological Society of London (ZSL), curator of ZSL Whipsnade Zoo and assistant director of Dublin Zoo. An honorary professor of the Royal Veterinary College, David has served as chairman of the British and Irish Association of Zoos and Aquaria (BIAZA) and is the current president of the Association of British and Irish Wild Animal Keepers. Lisa Robshaw is a visitor attraction marketing specialist with 20 years' experience of working in the tourism and hospitality industry after studying International Tourism at the University of Lincoln. She joined the Royal Zoological Society of Scotland (RZSS) in August 2019 after a brief stint agency side. Prior to this she has worked for Historic Environment Scotland, Continuum Attractions and British Tourist Authority (Now Visit Britain).As Head of Marketing and Sales at RZSS, Lisa leads the teams responsible for the wildlife conservation charity's marketing, sales activity, membership, adoptions, events and experiences . No day is ever the same and what she enjoys most is sharing the amazing experiences Edinburgh Zoo and Highland Wildlife Park have to offer and telling people about the important work RZSS does to protect threatened species in Scotland and around the world . When she's not working, Lisa can usually be found chasing after her young family and planning visits to the south coast of England from where she originally hails! Transcription:Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host Kelly Molson. Each episode I speak with industry experts from the attractions world. In today's episode, I speak with David Field, CEO, and Lisa Robshaw, Head of Marketing and Sales, at the Royal Zoological Society of Scotland. We discuss the zoo's experiences over the pandemic, highs, lows, and why you really can't furlough a penguin. If you like what you hear, subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Lisa and David, thank you so much for coming on the podcast today. I'm really looking forward to speaking to you both.Lisa Robshaw: Yeah, looking forward to speaking to you. It should be good fun.Kelly Molson: Well, let's see how we get on with the icebreaker questions, and see how much fun it is going to be.David Field: Yeah. I'm dreading this.Kelly Molson: I've been quite kind to you both, actually, I feel because we've got two of you today and we've got a lot to cram in. So what is the worst food you've ever eaten and why isn't it peas?Lisa Robshaw: Oh my God. I think it was snails for me. And it was when I was 12, in France. So that probably doesn't help. So we're talking like 1990, giving away my age now. And we're in this awful school canteen on this French exchange trip, we were forced to eat these snails. We weren't rude to our hosts. I don't actually think they were cooked particularly well because I think some of us were ill afterwards.Kelly Molson: Oh gosh.Lisa Robshaw: The texture, the smell, the whole experience.David Field: Yeah. I adore snails and I adore peas. I'm not sure your listeners would particularly want to hear about my adventures when we've been out on ... doing field work in Indonesia, some of the things that we had out there. But we did have to eat animals which were hunted and caught, and we ate. And they were kind of animals, which suffice to say, had a very strong aroma about them. So you're in the jungles, you're surviving, and it was not nice. But it was the aroma of their scent glands which permeated the meat.Kelly Molson: Oh Gosh. Yeah. I'm getting a really lovely ... a lovely image of that, David. Thank you.David Field: It makes celebrity in the jungle thing a walk in the park.Kelly Molson: You were the real celeb. Get me out of here.David Field: I really wanted to get out of there.Kelly Molson: Okay. Brilliant. Thank you. Okay. To both of you, if you could have an extra hour of free time every day, how would you use that free time?David Field: I would do more moth hunting. I like trapping moths and counting moths. And I never get a chance in a morning to do that. So that's what I would do, every single day if I could.Kelly Molson: Moth hunting, can we just elaborate on this? So this is a hobby of yours?David Field: Yeah. Yeah. You just hunt ... and butterflies. It's amazing. It's the best thing in the world. And you just ... every night you set at this light trap and moths are attracted to it at night. And then you get in there in the morning, first thing in the morning, and you've got all these hundreds of different species of moths, and it's just the most beautiful thing. They are the most gorgeous thing that we never think about that just roam our gardens. And I'd do that every day if I could.Kelly Molson: Oh wow. I honestly have never heard anyone have that as a hobby before. That's something completely new for me. How lovely.David Field: Yeah. Try it.Kelly Molson: This is why I ask these questions. You never know what you're going to get. What about your unpopular opinions?Lisa Robshaw: Harry Potter books should not be read by adults. They are a children's book.Kelly Molson: Oh. I mean, no one can see my face because this is a podcast. So if you're not watching the video it's ... Gosh.Lisa Robshaw: But I don't know what it is. I remember when Harry Potter came out. Again, I'm aging myself here. I was at university and I didn't understand why people were going mental. And then I think right about the time of ... in the middle of it all, they re-released the same book with a different cover to appeal to adults. And I was like, that is wrong. You're ripping people off. It's a children's book. That's what I talk about. No, no, no.Kelly Molson: I am quite shocked by that. I love the Harry Potter books.Lisa Robshaw: I'm sure they're great. I've tried reading them. I just ... they're not for me.Kelly Molson: What about the films? Fan? Not bothered?Lisa Robshaw: I kind of class those as a sort of Boxing Day, fall asleep in front of it after a few glasses of red wine type of film. Anything that keeps the kids' kids quiet for two and a half hours. You know what I mean? It's that kind of thing. But I just don't ... I mean, this is ironic that I've been to a Castle and done the broomstick riding three times and my kids, and it's a brilliant experience. But like grown adults losing their minds over it, I just don't get it.Kelly Molson: Oh my God. Well, David, I don't know, can you top that for an unpopular opinion? I'm not sure.David Field: Well first off, who's Harry Potter?Kelly Molson: What are you doing to me, David?David Field: So perhaps this segues a little bit into talking about the visitor attractions and that type of stuff, but mobile phones should be banned at visitor attractions because it's about family time.Kelly Molson: Oh, that's a bit serious.David Field: I really do think they should be banned from visitor attractions.Kelly Molson: I can see where you're going with that. Yeah. Like being present, not on your phones, not looking for the opportunity to be on your phone, but just being present with your family. I get that.David Field: Yeah. Yeah.Kelly Molson: Oh, this is ... isn't it really interesting though. But from the perspective of being a CEO of an attraction, wouldn't you want people to be engaged with the stuff that you have there so that they share that on social media, so that then drives more people to come?David Field: They can do that when they go home. They can do that on their way there. They can do that every time. When they're in, and particularly when they're in the zoo, we want them to be engaged with nature, we want them to be there in front of them, not encasing them in some sort of cloak of electronic gadgetry, putting these barriers between them and nature and putting the barriers between them and their family. Live in the moment, not on your phone.Kelly Molson: Oh, what a great quote. Okay. Listeners, I really ... well, I want to hear what you've got to say about both of those unpopular opinions. Thank you for sharing. Okay. I was going to ask you what you do in your roles. But I think from your job titles, it's probably pretty obvious to people, especially the people that are listening to this. So I thought I'd actually ask you if each of you could tell me what your favourite thing is about the zoo or the wildlife park?Lisa Robshaw: It's like choosing a favourite child, isn't it?Kelly Molson: I've only got one, so it's really easy.Lisa Robshaw: Yeah. Highland Wildlife Park. For me, it's the expanse and the fresh air. I mean, I'm a city girl. I'm originally from Portsmouth. I've lived in New York and all this kind of thing, and I've lived in Edinburgh for 20 years now, but ... or 15 years. But when you get up to Highland Wildlife Park in the beautiful Cairngorms and it's just the fresh air and the space, and even when the park's busy, it's almost still silent. Do you know what I mean? It's just this sort of really relaxing place. When I get the chance not to be sitting in meetings all day, as is the danger sometimes when you're on the kind of hamster wheel of working and that kind of thing. So I love getting up there and just spending time and relaxing and enjoying the surroundings.Kelly Molson: Great answer.Lisa Robshaw: That's my professional point of view. I mean, the animals are amazing, and asking me to pick my favourite animal is always a difficult one. Red panda, but ... penguin. Now see, that's the problem. But yeah, that's mine.Kelly Molson: I love it. David, what about yours?David Field: So, as part of my job ... and I've been knocking around this zoo world since I was 12 years old. So for me, it really is about the animals and the beauty and that connection with the animals. And as part of my job now, I insist that I have a couple of hours ... an hour or so in the day that I go pottering around the zoo. And zoo directors need to potter around their zoo. Because every day, every different hour of the day, every season, there is something different going on. There's a different animal, doing something different, something exciting. And my favourite animal changes each day. But I go out and because the zoo and the wildlife park are so different, every single time you go around, that's what makes them so amazing and beautiful and inspiring and glorious, and why I've been doing this for 30 odd years.Kelly Molson: Oh, perfect answer. I love that you're just pottering around, just having a little walk around your zoo, just checking out the animals. It's really nice. I'd like to do that. There you go. And I'd like to spend my hour pottering around the zoo if I got my extra hour. Thank you both. So the title of this podcast episode is You can't furlough a penguin. Experiences from the last 19 months at the Royal Zoological Society of Scotland.Kelly Molson: Now, I was at the Visitor Attractions Conference a little while ago, back in October and you can't furlough a penguin was something that I heard Bernard Donoghue say while he was given one of his very fantastic talks, as always. And I thought, that's a great podcast title. I'm going to use that when I get Lisa to come on this podcast.Kelly Molson: I want you to take us back to kind of Feb., March time 2020, when coronavirus was something very new and nobody in the UK had ever heard the word furlough before. I can very vividly remember what it was like for me with a team of seven thinking, gosh, we've got to pack up, we've got to work from home. Is anyone actually going to buy anything from us for the next ... I've got no idea what's going to happen. I can only imagine what was going through your heads, having a team of people that you were both thinking about and thousands of animals that you have to care for, that you're responsible for. What was that even like?David Field: Well, I think every day you are looking back on that time and hindsight's an amazing thing, to look back on how you handled it, how many hours you spent lying, awake thinking about it. But then, in some respects, we were no different to others. And everybody was facing a crisis in so many different ways. And this has been one of the most important sort of most significant kind of social impacts in our lives. Hopefully we'll never get anything like this. My parents, my grandparents had world wars and stuff like that to deal with. We just had to deal with a bit of a pandemic, which quite frankly, we should all have been prepared for. It was coming. And the next one will come.David Field: For me, it was very odd because just February, March, I was leaving my previous job, ready to come up to Edinburgh to start a new job. So I was having to sort of resolve the issues in one zoo and leave it in a good enough state, ready to come to Edinburgh, where my board, etc. at the time were already trying to deal with the organization that at the time, we didn't have a CEO in place then, did we? You just had to react. You just had to understand that you had so little information that you had to be incredibly dynamic and react to situations.David Field: And the crucial nature, before anything else, was just securing money, was securing funding, just so that you could make sure that you could stay open. And the difference in dealing with governments in the UK as compared to governments in Scotland, were miles apart. And so that was the crux. And you were so focused into that, that other things did disappear. Once you could get the money, once you could get the bank loans, once you got that, then you could start some sort of planning. So that was the crux. It was money, money, money all the way, just so you could stay open. Now, as good charities, we all had some reserves, but we just didn't know what the endpoint was going to be. And so securing funding was the be all and end all.Kelly Molson: And I guess, so David, were you ... I mean, you talked a little bit there about the challenges dealing with English government, Scottish government. What were the differences? What was difficult about that process?David Field: Access, getting people to listen to you. Now look, we know the governments had so much on the plate that wanting to listen to the zoo director down the road was probably fairly low down the list. But it was trying to get the message across that you couldn't, not so much furlough a penguin, but you couldn't furlough a penguin keeper. And just trying to get those individual messages through. But being able to get that through to Scottish government made life so much easier, having people that would listen made so much easier for you. To be fair, DEFRA were excellent, but it was trying to get to the ministers. The civil servants, hats off to them, amazing. But try and get through to ministers who actually make the decisions, was nigh on impossible.Kelly Molson: Yeah, I can completely imagine. And Lisa, so where did this leave you? Because I guess you then have to think of different ways to drive donations. You have to think about how you're engaging with the audience who aren't able to come to your venues. You've got to engage with them on social media, online, and virtually in some way. How did you even ... how did you start that process and where did some of the ideas ... and what did you do? Where did they come from?Lisa Robshaw: I mean, for me, it was a massive learning curve. I'm a visitor attraction marketer by trade. I'm not a fundraiser. And it's obviously a different discipline. Although we're talking to the same people, we're having to talk to them in a slightly different way. So I mean, back to that week in March, it was a sense of disbelief of what was going on. All of a sudden, I had to put a different hat on and I was learning a new trade almost from our sort of development team, and all that kind of thing. We put a lot of people on furlough, which meant we all had to wear different hats and support people in a different way. I suddenly became a web developer and yeah, I'm a digital marketeer, I'm not a web developer.Kelly Molson: You want a job because it's really hard to find web developers right now.Lisa Robshaw: I don't think anyone would want to employ me, to be honest. I gave that part of my career up as soon as I could. But very quickly, it was long hours, long days, adapting our messaging. Because to be fair, Edinburgh Zoo and Highland Wildlife Park, visitor attractions first, almost kind of ... in terms of individual giving, it was such a small part of our charitable income at that stage that we just had to completely do a 360. So in terms of fundraising, it was really just making sure that our development team were well supported in making sure our messages got out, and working with the comms teams to make sure the messaging was appropriate, emotional enough to elicit that donation.Lisa Robshaw: And then it was working with kind of our discovery and learning team, I think there was only one after we'd furloughed everybody, on how are we going to engage with people virtually? So obviously we were looking at the great work that other zoos were doing. Chester, for example, with their Friday kind of online videos and Facebook lives and all this kind of thing. Almost, okay, what can we do, which is really Edinburgh or Highland Wildlife Park-esque? You know? And all this kind of thing.Lisa Robshaw: And one of the light bulb moments, I think in think in lockdown two, when we were all getting really quite professional at lockdowns, professional lockdowners, all this kind of thing, was thinking about how we can do virtual birthday parties and take that experience into people's homes, and do something different to what other people were doing. That's what we wanted to do. And that's how we honed our kind of skills, I guess, and how we developed, and how we all evolved during the two lockdowns. It was incredible.Lisa Robshaw: But the outpouring of support from people we had. I mean, I was very much the same as David, how ... and other attractions, not just zoos, but other attractions, how are we going to keep the money coming in while we're closed? How am I going to sell a membership to somebody when the zoo's closed and they not having the experience? It's things like making sure the membership didn't start until we reopened, so people felt, we'll get them the money at that point, but their membership wasn't starting. They were getting the added value when we opened. And our membership, the support we had from our members and our new members was just incredible during lockdown. It really was. And that just ... yeah, it was a massive learning curve.David Field: I mean, that support Lisa, that you talked about, was huge, was overwhelming. It was remarkable. And certainly Edinburgh Zoo and Highland Wildlife Park, certainly the zoo, hadn't had that level of support previously. The level of support that we received from the community was incredible. But I think that came because the authenticity of our message. We were very, very transparent with what was going on. We spoke to everybody and anybody, whether they wanted to do a podcast, whether they wanted to do a newspaper piece, whether they wanted to talk to us on the phone. We spoke to anybody. And it was the honest truth of what we were putting out there, that we didn't know what was happening day to day. We didn't know about the future of some of these animals. There was questions about our pandas. There was questions about our penguins. But we went out there and talked. We opened our hearts, we opened our zoos to information and messages, and the response that we got was incredible.David Field: Do you know, I think Edinburgh fell in love with its zoo again. They began to value what they might just miss. And it was about the ... I truly believe it was the authenticity of our message and what people saw and heard from our zookeepers, from our conservation teams. And that work with the D and L team, the Discovery and Learning team, was incredible, because they didn't just put material online. They made it just a zoo visit online. They made it so interactive. They made it one on one. It was remarkable. It was just so exciting.Kelly Molson: I love what you said there about Edinburgh realises what they could potentially miss if the zoo wasn't ... if it didn't exist anymore. Have you seen, since the zoo has reopened, that you are getting a lot more kind of people ... a lot more local visitors? Have you seen that that's kind of increased, that people ... they are really loving Edinburgh Zoo again?David Field: I think so. I mean, Lisa might ... you might be able to give a bit more of the kind of stats and facts of it all. I look at it from a more emotive sense and you do just get that level of feeling that people believe in what we're doing and they're really supporting what we are doing. But I think one of the most remarkable things for me was when we did reopen and you saw people coming back into the zoo for the first time. And it was also a time when the families were probably meeting each other for the first time again, because we were one of the few places that were open, one of the few places where people could meet. And suddenly the emotion of people meeting in a place like the zoo, it was remarkable. And we tend to forget the social value of our visitor attractions for quality family time. And that period of just as we were starting to reopen, just emphasized it perfectly of how important the zoo was as a family place, a place for real quality time.Lisa Robshaw: Yeah, absolutely. I completely agree. And the amount of people that were coming back that were saying, "I haven't been for years, and I'd forgotten how wonderful it was or it is." You still get that in the school playground, anecdotally, the mums going, "Oh my God, I can't believe you work at Edinburgh Zoo. You've done so much amazing work during lockdown. The kids have loved the films and all this kind of stuff." And you just go, wow, that social value is an absolute, really good point. And yeah, anecdotal evidence is that everyone did fall in love with the zoo again. It's incredible.Kelly Molson: And they're coming back in droves to show you that love now as well.Lisa Robshaw: Absolutely, yeah. Our visitor numbers this year have been amazing, better than ... I think summer 2020 was better than summer 2019. But we have to make ... or '21, sorry, was better than 2019. But we have to remember 2019's a pretty bad summer weather wise as well. But I do ... so couple the bad weather with this new affection and the fact that people haven't been able to go anywhere else, I mean, it's ... yeah. We're reaping the reward and the challenge is going to be keeping the momentum going into next year when we've got so more competition.Kelly Molson: Yeah.David Field: Absolutely. We've got to seriously up our game for the ... when the period sort of as we were reopening and lockdowns were being lifted, so people just wanted to get out and be local, there was a benefit there. People started to see, as Lisa said, actually this is a pretty, pretty great place. Look at all this exciting stuff that's going on. But now we've got to just keep going and maintaining that excitement and that wonderful visitor attraction element, which drives our charity mission, is essential. So it's challenging going forward.Kelly Molson: It is. And actually one of the questions I was going to ask you is about how you kept your team motivated through the pandemic. Because, like you said earlier, it's not just, you can't furlough a penguin, it's you can't furlough the penguin keeper. So you had a lot of people that were still coming into work during the pandemic because there was a need for them. They had to be there. But I guess an extra question to that is how do you now keep your team motivated to keep that excitement and keep that enthusiasm going, to keep drawing the people in again? So two different questions, or same question, but for two different situations there.David Field: Yeah. I think there's ... it's a really, really tough time for the staff. They're absolutely shattered. Staff such as the ... say the keeping staff, and I mean ... were coming through during the pandemic to work. So they weren't getting time off particularly. And even now our other teams, which are so crucial to making the place work and be great place to visit, there's so much going on that people can't take their ... are struggling to take their holidays because of the momentum that's going on. So people are tired.David Field: And then with the challenges that we are getting there with trying to recruit new people, where there is nobody to recruit, it is putting pressure on people. But it's humbling to work for a team like team RZSS, because they just step up and go above and beyond constantly. And it's the belief in what we do. It's the love of the animals. It's the love of the institution, that people step up to such an extent. And it's remarkable. But they are tired. And we would like to recruit more staff so that they could actually recover.Kelly Molson: We have Kate Nichols on from Hospitality UK, speaking with her next week about the recruitment challenge. So if you do have any questions that you'd like to pose to her, feel free to send them in, because I know that this is widespread right now. And if I'm honest, it's not just the attractions industry. We're struggling ourselves. Like I said, no joke society, if you have got web development skills hit me up. It is a huge challenge right now. And like you said, people are really, really tired. So there's still a long way to go to get everyone motivated and to keep everyone going. I really hear you on that.Kelly Molson: Lisa, I want to talk a little bit about what you said earlier about the birthday parties and some of the things that you did in terms of engaging with your audience while you couldn't open the zoo. Will you still carry on some of those things? And if so, are there any new things in development or anything that's coming up that you're quite excited about that you'd like to share with us?Lisa Robshaw: Yeah. I mean, the demand for the virtual birthday parties has obviously waned now. And actually they'll always be secondary to trying get these groups of kids into the zoo so they can actually, like David say, get close to nature and sort of be around the animals. That's our number one reason for being really, in terms of engagement. But that was great, to see the reactions and all that kind of thing. Not only because we tested it on my own six year old who had a second lockdown birthday, but also just the demand, and people by that point were wanting something different for their kids. That was great.Lisa Robshaw: I mean, one of the things I loved were the amount of companies that came out and actually wanted to work with us, and companies that traditionally the zoo have worked for ... worked with kind of on a sort of cursory ticket selling level. So hotels, for example. We had so many hotels that wanted to come and work with us in a completely different way. So one hotel wanted to do a giraffe themed bedroom, and a certain portion of percentage of the room rate would come to the hotel ... to the zoo. So I mean, I'm under no illusion, a lot of that was for PR and unusual ideas. But never before have we had hotels being that actively courting us.Lisa Robshaw: The big one is the Waldorf Astoria, the five star Waldorf Astoria Hotel, more sort of known as the Cally here in Edinburgh. And they did a zoo themed afternoon tea. Five pounds from every afternoon tea that they sold came to the zoo with an option to top up it to another five pound donation. And I think it was three and a half months that was for sale with, just as we were coming out of lockdown. So you could get home delivery or you could get the whole Waldorf Astoria experience. And they raised eight and a half thousand pounds.Kelly Molson: Wow.Lisa Robshaw: So you work out how many they sold. And that was a partnership we would never have had the opportunity to do had lockdown and COVID and the pandemic not happened. So that was fantastic. So moving forward, I'm really looking forward to working with loads of other different companies, in the next couple of ... next year or so. We've started that initiative with our art trail that we're doing next year, called Giraffe About Town. So this is one of the Wild In Art trails. You might remember things like Cow Parade. Here in Scotland we have the Oor Wullie Bucket trail, but they're popular all around the country. I think there's been Elmer Elephants in Luton, that were involved with. All this kind of thing.Lisa Robshaw: So we're going to have our own herd of 40 sponsored eight foot giraffes around the city of Edinburgh next summer. And at the moment we're going out and talking to companies about sponsoring those giraffes. And what ... this is a complete unknown of a project for me. I've never been involved in something like this to this scale before. But what is really heartening is that a variety of companies that are coming out and actually wanting to support their zoo, from big house builders to a company, a sort of a one man band who does synthesizer things for electric guitars and bands. It's just so random, but it's so amazing to see the outpouring of support that's happening.Lisa Robshaw: And also the public are really excited about ... Every time we talk about Giraffe About Town, there's people making arrangements to come to the city and have a weekend break so they can find all the giraffes. That's kind of our way of giving back to the city as well. So that's a really exciting initiative. Alongside the day job, it's quite hard work, but it's going to be so exciting. And the whole process is a whole new thing for me, from talking to sponsors, to people who create concrete plinths and these things to sit on and then looking at venues for auctions at the end to raise money for our wildlife conservation projects around the world. So yeah, that's a really exciting initiative and that would never ... we would never have taken that type of project on if it wasn't for the pandemic and have the confidence to do it.Kelly Molson: That's amazing, isn't it? That that's something so fabulous that has actually come out of something so horrendous.Lisa Robshaw: I'm going to have a lot of gray hair by the end of it. It's great that I am already. But already. I get quite emotional thinking about what the end result's going to be, and from people ... sort of companies actually getting a lot of extra PR and marketing value out of working with us, to people having a great time around Edinburgh and exploring parts of the city they've never explored, trying to tick off all their giraffes, to the impact they're going to make at auction with real money for charity. It's quite exciting.Kelly Molson: It feels like people want to take ownership of an experience in some way. They want to be part of it, not just come to visit. They want to be part of that for a longer period. Do you know what I mean? Like you come and visit the zoo and then you might adopt an animal, but actually being part of the walking trail, that's really kind of embedding yourself into that experience. Something that Gordon and I discussed actually, when we had it on, was the desire for more personalised experiences, that people want to do things that are not just the norm now. They want something that's really kind of tailored to them. Have you seen an increase in demand for your zoo experiences this year?Lisa Robshaw: Yeah. Massive. Massive demand, to the point where we're getting so booked up in advance. It's great, but you almost get to a situation where we can't fulfill some of them. So we're having to manage that really carefully to make sure that we don't lose the sale, but we're also managing people's expectations. But people want that experience. And if nothing else, the pandemic sort of reignited that passion. People don't just want a tangible kind of gift. It's this thing where ... that experience that people really want, which is ... we are just made for that kind of experience.David Field: I think that is really interesting with the need for personalised experience, but deeper and more emotive experiences. And I think that's a way ... not everybody who comes to the zoo can possibly have a personalised experience. We don't have enough animals. There's not enough time in the day. For all different reasons. I'm very lucky. I get that kind of contact with animals constantly. And people need that in their lives. They cry out for this contact with nature, and it makes people better.David Field: And somehow we got to deliver within the zoo more and more of these emotional experiences. We've got to get people to not just look at an animal from a distance, but when they go into the giraffe house now at the zoo, they don't just see animals. They're really, really close. They can smell them, they can hear them, they can almost taste them. That sounds a bit weird, doesn't it? But it's a full multisensory experience. It's a deeper meaning, which is why the zoo experience means so much more than something you just see on screen. It has to be ... we've got to make the hairs on people's necks sort of stand up, get them really emoting, get those emotions running about animals. Then people care about animals more and want to hear our messages about how we can do more to protect them or conserve them. So emotion is huge for us.Kelly Molson: And is that part of how you kind of inspire people to help you now? Because I guess the zoo ... we're heading into winter, so you're going to have less people visiting. I wanted to ask what the kind of shape of the zoo is as you head into winter this year. But I see that you've got the Help the Animals that you Love campaign still running. Is that something that you run all year through? Are you going to be doing a big kind of driver of that to kind of help get through the winter? Like where are you at?David Field: I mean, I think there's a couple of questions there. I mean, in terms of ... we will do various fundraising activities at different times. And there's a recent appeal gone out just for more of our general work. When there's some specific project, we might do other appeals. But I think where we are really trying to get to is that ... and we touched on it before, is that long term relationship with the zoo. And I said, the zoo is different, whether it's winter, summer, spring, autumn morning, noon, evening, it's always something different. So we want people to be able to experience that and really pushing our membership, pushing that long term relationship with the zoo. And really there's a cradle to grave relationship that you can have with the zoo. And that's what we want to achieve because it's more than just a visit.Kelly Molson: Yeah, it is. This is something that I saw Bristol Zoo has just said, that it's going to open its grounds to the public for free after it moves to a new home next year. Circling back to what you said earlier about the zoo being at the heart of the community and people falling back in love with Edinburgh Zoo, do you have any more initiatives to kind of connect with that local community aside from the walking trail that we've just discussed, which I think is an absolutely wonderful way of connecting with the local community? Have you thought about anything long term for the zoo where you get more of the community engaged with it?David Field: Well, I would say kind of watch this space, because we will be launching next year, a major part of our future strategy is about community and it's about using the unique resources of the zoo and the power of animals to do good, to actually build improved wellbeing in individuals and also in the communities where we work, helping to strengthen the communities where we work. That's really powerful for us. When Edinburgh Zoo first opened back in the early 1900s, it was designed by the social architect, Patrick Geddes, so it was a place where communities could come and walk and commune with nature outside of all the industrial areas and built up areas of Edinburgh. And we still appeal to that. That idea appeals to us, so that it is a place of sanctuary. It is a place where people can come.David Field: And we are undertaking a range of initiatives that we can link with the community. We already do that in many ways. We work with different community groups, both in Edinburgh and up at the Highland Wildlife Park. And we want to look at all of those barriers that are cultural, social health wise, which stops people getting to the zoo. We need to work with that. We need to work with local businesses, with local council, with Scottish government, in order that we can become the most inclusive and accessible visitor attraction, not just in Scotland, but in the UK and beyond.Lisa Robshaw: It's probably worth talking about Highland, Wildlife Park as well, the developments that will start next year for the Scotland's Wildlife Discovery Center. We've got HLF funding for some massive new developments at Highland Wildlife Park, which are just around that sort of engaging with the community, the people that would normally be able to have those experiences, getting close to nature and that kind of thing, and really telling the story of sort of Scotland's wildlife heritage as well. And no better place to do that than in the Cairngorms. So we're really excited about that project and that's going to be an absolute game changer for Highland Wildlife Park.Kelly Molson: Oh, can you share a little bit more about what makes it game changing? Or is this top secret information for the time being?David Field: No, not at all. I mean, there's been quite a lot of information out there about it already. And the Scottish Wildlife Discovery Center is ... it's a transformational project, both for the park and for the society because it will be ... in reality, it's a network of hubs that takes you on an expedition across the Highland Wildlife Park. But this expedition exposes you to the people, the place, and the animals of the Cairngorms. It brings the beauty of the Cairngorms and all the knowledge and information that we need the people that will come and visit.David Field: But we will have ... there's a large discovery centre where you can find all this information. There will be hubs, which overlook our wildcat breeding program project, and our peat restoration project. Then there's a wonderful new accessible learning hub, which will be open for the community as well so that we can bring people to the park that would never have dreamed of coming to the park before or wouldn't have been able to come to the park. But they'll be able to come for different events, community outreach. But it is designed so that we can celebrate the Cairngorms and the people, the place, and the animals therein.Lisa Robshaw: What he said.Kelly Molson: What David said. Do you know what's lovely? Is you speak ... there's a real sense of positivity in this interview. Whenever you both speak, there's a real kind of uplift and a real kind of sense of excitement about what's coming next. So it's been really lovely to hear that come through from you both.David Field: Oh, fantastic. Thank you. I mean, we work with animals. It's amazing. You're having a bad day, go and sit with the penguins.Kelly Molson: That is not dreadful, isn't it? Yeah. I mean, the closest I get is to picking up a dog if I'm having a bit of a bad day, but a penguin would top it.David Field: But that is ... it's so important to us. And it's not a trite statement, but we know that people just visiting a zoo, your stress levels just go down. We know that. We know that again, it's that quality social time. It's memories. It's access to nature. All of this is important for us from so many aspects. And the power of animals to do good is just ... it's beyond. They're amazing.Kelly Molson: Couldn't have said that any better myself, David. I totally agree with you. Thank you both for coming on the podcast today. I always like to end our interviews by asking if you have a book that you would recommend to our listeners. So it could be something that's helped you in your career. It could be something that you just ... you absolutely love. It's definitely not going to be Harry Potter. We know that. Hopefully Geoff is not listening to this, our past-Lisa Robshaw: I'm to going to get an invite to the Warner Brothers Studio at any time soon, am I?Kelly Molson: No, it's not happening, Lisa. But yes, I would like to ask you both if you've got a book that you'd like to recommend?Lisa Robshaw: I'll let David go first.David Field: Well, I love my books. Absolutely love my books. The Zoo Quest Expeditions by Attenborough were an inspiration to me. But more recently, it's The Invention of Nature: The adventures of Alexander van Humboldt. Amazing book by Andrea Wulf. Alexander von Humboldt, one of the greatest naturalists, a real kind of polymath that was there. He invented ecology. He saw climate change before anybody else. And it's so beautifully written and a real inspiration in terms of what he achieved. He's one of my scientific heroes.Kelly Molson: Fabulous. That's very topical. All right, that's David's one. Lisa, what about you?Lisa Robshaw: I'm now regretting asking David to go first. Mine is ... I'm not sure I'm allowed to swear on this podcast.Kelly Molson: You can.Lisa Robshaw: The Life-Changing Magic of Not Giving a F*ck.Kelly Molson: Excellent book.Lisa Robshaw: It was given to me, the actual book was given to me by a friend, God, probably about six or seven years ago when I was having a bit of a hard time. And David ... it'll probably make David smile, and my boss, Ben, but I give myself a really hard time over things sometimes. I just want things to be perfect all the time. It's quite topical at the moment. And actually, I just ... sometimes when I'm feeling a bit overwhelmed, I just go into this book and it reminds me that I can't control certain things. I just need to give a fuck about the things I can control and let go of the things I can't. I recommend it to so many friends that have found it useful as well. I know Ben, my boss, would probably want it to be like a bit of a marketing book that I'm recommending or something like that, I thought I really let him down with this. This is well worth a read.Kelly Molson: Lisa, I have read that book. It is an excellent book. So basically what we are recommending is grab a copy of that book, head to the zoo, go and sit by the penguins, life will be sweet.David Field: Perfect.Kelly Molson: All right, well, listen, listeners, as ever, you can have the chance to win copies of those books. So if you would like to win a copy of Lisa's book and David's book, then head over to this episode announcement and retweet it with the words, "I want David and Lisa's book," and we will put you ... books even, and we will put you in the draw to win a copy of each of them. Thank you very much. I really like those suggestions and I really am very grateful for you both coming on and sharing your experiences today with the listeners for the podcast. So thank you.David Field: You're more than welcome, Kelly.Lisa Robshaw: Thanks, Kelly.Kelly Molson: Thanks for listening to Skip the Queue. if you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.
Ben Lindbergh and Meg Rowley talk to Adam Darowski, the baseball historian, Hall of Fame scholar, and Head of User Experience at Sports Reference, about working on the Baseball-Reference website, creating the Hall of Stats, the Hall of Stats vs. the Hall of Fame, the appeal of 19th-century baseball, the Hall of Fame elections of […]
People want to be productive, and productivity is not only a common goal for professionals, but also a goal for almost everyone. I think I'm productive, but recently, I just found a tip that can fundamentally improve my productivity to a brand new level. What's that? Let's talk about this! Bear Who? Hello, I'm Bear, a UX/UI designer who lives and works in Auckland. I make podcasts and YouTube videos about design, productivity, and tech between my work and family hours. You can find me here: YouTube: https://www.youtube.com/c/BearTalkVideo Newsletter: https://email.beartalking.com/signup Blog: https://blog.beartalking.com/ Podcast: https://voice.beartalking.com/ Instagram: https://instagram.com/beartalking Twitter: https://twitter.com/bearbig Weibo: https://www.weibo.com/bearbig Website: https://beartalking.com
In this episode, Oliver Seil joins Angela Yeh to discuss how an understanding of the importance of design is the most valuable asset that a company can have. Oliver also shares with us his advice on why speaking up, aside from having a competent business and design knowledge, is key to having a thriving career in the industry. Oliver is the VP of Design at Belkin International where he leads the company's Industrial Design, Creative, User Experience, Retail Experience, and Consumer Insights. With over 20 years of experience in the industry, he has mastered his trade on brand-building and business-driving product experience by creating brand loyalty with engaging and compelling brand touch points. Learn more about Oliver Seil here: www.oliverseil.com We release a new episode every week! Stay tuned and follow us or subscribe on whatever platform you're listening from so you do not miss an episode. www.yehideology.com
Looking for ideas for holiday gifts? We've got you covered. Looking to start a trend of giving gifts for work anniversaries? We agree completely. And have got the perfect options for you. Listen on!Links from the show:Product Manager: Affordable Funny notebook - $18 - https://wtfnotebooks.com/ Book - $32 - Design https://amzn.to/32YyMUL Moderate Ember smart mug - $149 https://www.bestbuy.com/site/ember-temperature-control-smart-mug-14-oz-copper/6471972.p?skuId=6471972 DJI Tello Drone - $99: https://www.amazon.com/dp/B07RQJHG8M Expensive Azio Retro Keyboard and rest - $250 https://amzn.to/30WQ6Zp Oculus Quest 2 - $299 - https://amzn.to/3pkZy1c DJI Mavic Mini - $349 - https://amzn.to/3I7wIde Echo show 15 - $250 https://amzn.to/3DMTF2t Designer Affordable Great Designs - $25 - https://amzn.to/3lwOOeY Ergonomic wireless mouse - $20 - https://amzn.to/3EHorKZ Mid UI Patterns Card set - $59 https://shop.ui-patterns.com/product/ui-patterns-card-deck/?v=7516fd43adaa External storage drive - $69 - https://amzn.to/3GgbaZX Higher price point Adobe subscription - $360 - https://www.adobe.com/creativecloud/plans.html Design keyboard - $199 https://amzn.to/3kZHacE Asus ProArt Display 27" (PA278QV) $319 - https://amzn.to/3EtZJ0r ViewSonic VP2768-4k 27" - $579 - https://amzn.to/3GibR5a More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee
Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/dont-panic-when-seo-results-change-drasticallyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
There are a few things creative people need to do every day, actually, some things need to do for the whole life as a designer, programmer, writer, or any kind of creative people. I've joined an online session with legendary designer, Brian Collins, and he listed 3 things that every creative person needs to improve during his/her career. Can't wait to share with you! Bear Who? Hello, I'm Bear, a UX/UI designer who lives and works in Auckland. I make podcasts and YouTube videos about design, productivity, and tech between my work and family hours. You can find me here: YouTube: https://www.youtube.com/c/BearTalkVideo Newsletter: https://email.beartalking.com/signup Blog: https://blog.beartalking.com/ Podcast: https://voice.beartalking.com/ Instagram: https://instagram.com/beartalking Twitter: https://twitter.com/bearbig Weibo: https://www.weibo.com/bearbig Website: https://beartalking.com
In episode 15 of The Product Design Podcast, Seth Coelen interviews Dennis Cortés, the Head of Design at Northstar, a financial wellness company. He has worked in teams of all sizes, both in-house and agency, during his career. You may also know of him through his YouTube Channel, where he shares product design tips and the music he creates, which is excellent to listen to while you create! This episode is filled with loads of career and leadership advice, no matter how long you have been in product design or your current role. During the episode, Dennis shares how he transitioned into management and works as a team leader. We are so excited for you to listen!During our interview with Dennis you will learn:
A couple of months ago we chatted with Joe Smyth about motion sickness - what causes it, how can we mitigate or recover from it, and also how we could measure it. In this episode we continue the discussion about aspects of passenger comfort, and the fact it will become a key User Experience issue and differentiator in future vehicles. In order to have this conversation, Chris and Diana have invited Dr. Cyriel Diels, deputy director of the Intelligent Mobility Design Centre at the Royal College of Arts in London. Join them to raise your knowledge on this multi-faceted concept! How do you feel about this living room on wheels concept which all the future AV designs seem to be converging towards? Let us know by emailing us at UXSoup@strategyanalytics.com. https://www.linkedin.com/in/cyrieldiels/ (Cyriel on LinkedIn) https://www.linkedin.com/in/chrisschreiner/ (Chris on LinkedIn) https://www.linkedin.com/in/lisa-cooper-556343135/ (Lisa on LinkedIn) https://www.linkedin.com/in/diana-franganillo-luque/ (Diana on LinkedIn) https://sa-ux.com/ (Strategy Analytics UX Innovation Practice)
You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business
Jim is joined by Adam Darowski, Head of User Experience at Sports Reference, to break down down the hall of fame candidacy of former MLB shortstop Bill Dahlen. First, Adam and Jim discuss how WAR plays a major factory in Dahlen's Cooperstown case. Next, they cover his 42-game hitting streak and rank Dahlen among other shortstops who played in the late 19th Century/early 20th Century. Finally, Adam and Jim talk about how Dahlen's temper and off-the-field issues harmed his HOF candidacy (Jim compares him to Ron Artest and Dennis Rodman, which is definitely the first time all three of those names have been brought up together), before they both state whether or not they believe Dahlen deserves a plaque in Cooperstown.
In this episode I revisit the Official Sea of Thieves Podcast and point out the blatant lie Rare tells us regarding the Halo infinite launch and the Cosmetics coming for it. We look at the Madrinas coffee in game promo partnership and the Thanksgiving event and how Rare's choice on event tasks encourages the same toxic behavior they claim to be trying to get out of Sea of Thieves. With all the issues Rare has, they are an Industry leader in many regards. One of these leading initiatives is Sea of Thieves is being designed and built for anyone regardless of exceptionality or disability. It is fantastic and I discuss the recent Sea of Thieves Podcast and the accessibility culture Sea of Thieves has to make sure their game is playable by all.Xander Ashwell - Rare's Director of Accessibility and User Experience: https://twitter.com/xanderashwellhttps://twitter.com/xanderashwell/status/1460934791340175367Madrinas Coffee in game promo: https://madrinascoffee.com/products/dark-chocolate-salted-caramel-cold-brew-coffee?variant=39461402607677CHARITY DONATIONS: https://www.extra-life.org/index.cfm?fuseaction=donordrive.participant&participantID=450876Deathwish Coffee 15% first order: https://tinyurl.com/DavCoffeeHumble Bundle: https://www.humblebundle.com/?partner=davrim&charity=144206=================================================================
Josh Rosenzweig is Senior Director of Digital Transformation and User Experience at Morgan, Lewis & Bockius LLP, a Global legal firm committed to innovation and exceptional client service with the collaboration of more than 2,200 lawyers and specialists who provide elite legal services across industry sectors for multinational corporations to startups around the world. Josh shares his passion to create new things since he was a young boy, he is bringing design first focus in Lawtech as he leads the Digital transformation at Morgan Lewis with a focus on building products that align with the culture of the company.
EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and SaaS entrepreneur and PodMatch founder Alex Sanfilippo as they discuss taking calculated risks, the pros & cons of SaaS, Covid & the rise of podcasting. In this episode you'll learn about: - Sacrificing the good for the potentially great - The pandemic, self-reflection & the phenomenal rise of podcasting - Making data-driven decisions & improving user experience in your SaaS business - and much more! EPISODE NOTES Alex Sanfilippo is the host of the top-rated entrepreneurship podcast, Creating a Brand, and the founder of two types of podcasting software: PodMatch.com, a service that matches podcast guests and hosts together for interviews and PodcastSOP, a project management software that is specifically designed for podcasters to help them keep episode releases on track. You can learn more here: PodMatch: Automatically Matches Ideal Podcast Hosts And Guests For Interviews PodPros: Software Solutions Specifically for Podcasters Podcast & Website: Creating A Brand ----------------- Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by leaving a review and a comment. Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ HELPFUL RESOURCES Worried you might be headed for burnout? Take my quiz to identify common warning signs and assess your current burnout risk: https://ivlv.me/aX1ZF Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe Are you too busy to enjoy your life and would like to free up more time to do all the things you love? Check out my “5 Days to Getting Your Life Back” productivity course that teaches ambitious, mission-driven entrepreneurs how to win back 1-2h of precious time each day
Productive remote meetings, everyone wants them, but it's not easy to be productive during all meetings, especially for remote workers. We need to know not all the meetings are the same, and we should divide them into different types, and cope with different strategies. Here's a tip that I'm using for keeping productive and good well-being when taking many meetings every work week. Bear Who? Hello, I'm Bear, a UX/UI designer who lives and works in Auckland. I make podcasts and YouTube videos about design, productivity, and tech between my work and family hours. You can find me here: YouTube: https://www.youtube.com/c/BearTalkVideo Newsletter: https://email.beartalking.com/signup Blog: https://blog.beartalking.com/ Podcast: https://voice.beartalking.com/ Instagram: https://instagram.com/beartalking Twitter: https://twitter.com/bearbig Weibo: https://www.weibo.com/bearbig Website: https://beartalking.com
Jim is joined by Adam Darowski, Head of User Experience at Sports Reference, to break down down the hall of fame candidacy of former MLB outfielder Minnie Miñoso. First, Adam and Jim discuss how Miñoso was a pioneer and his importance in baseball history. Next, they detail Miñoso's path to his first full MLB season in 1951, discuss how Miñoso compares to HOFer Larry Doby and how the MLB finally recognizing Negro League statistics officially impacts Miñoso's career numbers. Finally, Adam and Jim talk about how Miñoso's appearances with the White Sox in his 50s may have harmed his HOF candidacy, before both stating whether or not they believe Miñoso deserves a plaque in Cooperstown.
Hello Smart Firefighting Community! Welcome to another episode of covering real world innovations via interviews with fire service and technology industry experts that empower YOU to develop your very own Smart Firefighting strategy! CALLING ALL INNOVATORS!! Have you heard of the FRST challenge yet? In this episode: - What is the FRST challenge? - How to leverage the community to crowdsource the best innovation - Why you shouldn't be afraid to fail SFF got to hear from innovator, entrepreneur and designer Sonny E. Kirkley who is the Director of User Experience for Crisis Technologies Innovations Lab (CTIL). With extensive experience managing complex projects and programs, he enjoys taking an idea from a concept to development and working with stakeholders on effective implementation. Much of his career has been focused on learning technologies and implementing programs in diverse settings (e.g., Fortune 100 to K- schools), while Kirkley particularly enjoys working with emerging technologies such as augmented reality, mixed reality, AI and IoT. CTIL is hosting the first-ever First Responder Smart Tracking (FRST) Challenge, a national series of competitions for companies, entrepreneurs and students to find the best solution for indoor 3D tracking for first responders. The competition is focused on smart, accurate, in-building location tracking for first responders since tracking has been a big issues for first responders for a long time with no such technologies currently available. Connect with Sonny: LinkedIn | Twitter Follow FRST Challenge: LinkedIn | Twitter | Facebook Episode Resources: - CTIL Competition Details - Competition contact email: email@example.com Join our SFF Community! Head to www.smartfirefighting.com to discover how SFF accelerates innovation for emergency responders, to find out when our next event is or review our curated resources! Facebook | Instagram | Twitter | LinkedIn
Goliath Technologies provides proactive end-to-end monitoring & troubleshooting software purpose-built for application & desktop virtualization and hybrid cloud infrastructures. Goliath's John Grant and Allen Furmanski from Citrix explore the world of monitoring and how to move away from legacy monitoring to break out of reactive mode into proactive mode. We also discuss how they are working together with purpose-built software for monitoring to troubleshoot the end-user experience.
Quantum computers have been discussed since the early 1980s but until more recently, were considered theoretical or unachievable. Today, billions of dollars are being spent on them by governments, big tech, and academia. They just may be able to help us unlock discovering new materials, medicines, or provide unbreakable financial security.Tom Wong is a Quantum Information Scientist and professor exploring the world of quantum computing. In this discussion, we provide an overview of quantum computing, what's happening today, important players, and possible applications.Watch the video version of this episode.Links Tom's website Tom's Twitter thread on quantum computing 101 Tom on Twitter Tom on LinkedIn Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com
In episode 14 of The Product Design Podcast, Seth Coelen interviews Femke, a Product Designer from Toronto, Canada. She currently works at Wealthsimple, which is a financial services company. Previously she worked for Uber on both the ride and Uber Eats sides of the business.She keeps busy with content creation for her YouTube Channel supported by her Instagram, email newsletter, and Design Life podcast. She also supports the design community through a job board to help designers find jobs and mentors designers through superpeer.Femke shares her advice on getting into product design and provides details on how she has successfully moved along her career path. We are so excited for you to listen to this episode!During our interview with Femke you will learn:
UX is critical to creating usable, enjoyable products, but not everyone is aware of it or convinced of UX's value. Rik Sansone, User Experience & Designer - CW at Delta Faucet, joins us to share how he's been a UX evangelist throughout his career.We discuss how to handle conflicts of interest between the business and UX by sharing information to align user and business goals. Rik compares UX to the planning and setup of a Broadway show or an amusement park. The whole experience is intricately designed to meet user (or visitor) goals as well as business stakeholder goals. We also dig into learning from failure, staying objective, and uncovering root problems.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!
In order to face change straight up you can't do things the usual way. You need a new, unusual approach to doing business. In this conversation with Joy van Baren, the Growth Acceleration Director at Ordina, we discuss the importance of the right mindset, the new way of looking at risk as a risk of missed opportunity. We investigate how important is brutal honesty to stay innovative and how to create a safe place for it. We also wonder what the success rate is for innovative projects.LINKS“Pirates in the navy” by Tendayi Viki
There is always a little magic behind every great design. On this episode of the Design Mind frogcast, we're joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)Download the frog report 'Convergent Transformation' (https://www.frogdesign.com/designmind/real-transformation-and-disruption-takes-convergent-design)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)
Leo Frishberg is the Director of User Experience at Athenahealth, an electronic medical records company driving innovation in healthcare. Athena's products and services help its customers (medical providers of all sizes and stripes) optimize financial performance while delivering high-quality care to their patients. Leo was born-digital to a dad, a progressive technologist, who fueled Leo's early interest in computing and customer-centric design. With a passion for (and license to practice) Architecture and degrees in Environmental Planning and Information Science, Leo keeps Design Sustainability at the forefront of his work. He not only believes in failing fast and cheap, he promotes designing for failures as the best way to learn what users truly need. There are some really insightful stories from the trenches of innovation packed in this episode that you don't want to miss.
Amazon. Uber. Apple. Borders. Taxis. Kodak. What separates certain companies and innovation from finding a roadmap to revenue and others to go out of business or get leapfrogged by others?Jay Haynes founded Thrv to help with these exact kinds of problems. He wants to mitigate wasting time and money and ensure product roadmaps tie back to revenue. He's an expert in the jobs to be done methodology, studying under Clayton Christensen directly. Jay ultimately wants to see more iPhones and less Zunes.We cover a ton of ground in this discussion…from defining the jobs to be done methodology, creating new platforms vs. new features, and how to tie back development to expenses and revenue. Watch the video version of this episode.Links Thrv website Jay on Twitter Jay on LinkedIn Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com
UX or User Experience has always been a vital part of business and consumer alike. You know the brands that seem to know exactly how you use a product and we have all experienced the negative side of when a brand obviously hasn't taken the time to develop for the user. In this episode we talk with UX expert Sara Steinhurst and Bosch Power Tools product manager, Mike Tsiolis as they share the importance of weaving the user experience into every product that we develop. We talk about challenges of gaining real-time user feedback during pandemic restrictions and the surprising silver linings that came with them. We know you are sure to enjoy this conversation! Let us know what you think by leaving us a review or commenting on our social channels @BoschUSA on Facebook, Instagram, Twitter and/or LinkedIn. More about our guests:
What is the role of design in physical and digital retail experiences? In this week's episode, we learn more about the future of the store. Sam is joined by Larry Rodgers, the Head of Retail and Assisted Channel Experiences at Verizon. Larry shares the evolution of retail in the last year and the reasons why customers go to retail. Later on in the show, they are joined by Toby Barnes, the Head of User Experience at Amazon Alexa Northstar. Together they discuss how they have used design to engage customers, the effects of digital adoption, and telling a story through retail. For links to resources we discuss on this episode, visit our show page: Connection through the Retail Experience
TODAY IS OUR 100TH EPISODE! It is a celebration and we have a special episode for you that you do not want to miss! We have a landmark topic for a landmark episode. Technology. We break down the layers of the user experience of social media and how it affects our mental health. We want to thank you for listening and hope the Emotions Mentor Podcast has helped you to feel better and live a healthier and happier life. Host: Rebecca Hintze Guest Speaker: Nick Hintze